Podcasts about Branding

Stephen Bienko was this week's guest on Success Profiles Radio. He is an entrepreneur, speaker, and former athlete known for his work in sports branding, athlete development, and business ownership. He is the co-founder of 42U, which empowers athletes through Name, Image, and Likeness (NIL) opportunities. He attended the US Air Force Academy and Villanova where he played Division 1 football and was a track decathlete. We talked about mindset and how super successful people operate differently, creating the identity of a winner, how identity shapes your brand and message, and the difficulty of letting go when your time as an elite athlete is over. In addition, we discussed his work with 42U and how he helps athletes brand themselves, how he helps athletes find NIL opportunities that align with who they are, and preparing athletes for life after sports (especially when the sponsorship money goes away). Finally, we discussed an in-depth case study of how he branded and marketed 2008 Olympic gold medal decathlete Bryan Clay and got him on the cover of Wheaties cereal among other things. You can follow and listen to the show on Apple Podcasts/iTunes, Spotify, Amazon, Audible, iHeart Radio and at https://toginet.com/shows/successprofilesradio You can learn more about Stephen's work at https://the42u.com

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Resale is forcing brands to rethink product design, pricing, and customer acquisition from the ground up. Ryan Rowe (Archive) and Alison Buchanan (Lululemon) join Brian and Alicia to unpack how lululemon's Like New evolved from a sustainability pilot into a meaningful commercial channel. We unpack messy reverse logistics, the AI agents now quietly running warehouse decisions, and the organizational vision required to make circular commerce work across a vertically structured enterprise. When the Future of Commerce Is Circular, Every Brand Is A Secondhand Brand Key takeaways: Resale has shifted from a sustainability gesture to a commercial channel with P&L accountability. Branded resale wins where third-party marketplaces can't: data integrity, trust, and brand language. Like New must operate to tackle a fundamentally different eCommerce problem — one-of-one inventory breaks mainline systems. AI is moving from assisting warehouse operators to serving as autonomous agents that optimize pricing and routing. Circular commerce is an acquisition engine; roughly half of resale shoppers are new to the lululemon brand. Key quotes: [02:41] "It's a very technical problem. It's a large-scale platform problem that touches virtually every piece of a brand's business." — Ryan Rowe [06:12] "Commerce is, is obviously just a space that we are starting to realize is a strong commercial lever… Like New for our business is really sitting at this intersection of business and impact." — Alison Buchanan [08:40] "Resale of lululemon was happening at scale already all around us. And it was either let it happen without us… or uphold our brand standards." — Alison Buchanan [26:26] "A lot of customers are actually trying brands for the first time with a used item… because it's a way for them to test things like fit and material and quality at a much lower barrier to entry." — Ryan Rowe In-Show Mentions: Archive Like New by Lululemon Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most contractors think branding is about logos, colors, and marketing. It's not. The strongest brands in the trades do something much more powerful: they attract great employees, create loyal customers, and make growth easier. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Levi Torres, founder of High 5 Plumbing, Heating, Cooling & Electric, to discuss how consistent branding became the foundation for one of Colorado's fastest-growing home service companies. What started as a simple idea—a high five at the end of every service call—evolved into a recognizable brand that helps attract top talent, improve retention, and create a culture employees are proud to be part of. Levi shares how High 5 uses social media, training systems, operational consistency, and employee development to build a company that technicians actively want to join. They discuss: • Why branding is a recruiting tool, not just a marketing tool • How company culture influences hiring success • The power of consistency in building trust • Why social media has become a recruiting engine • Creating clear career paths for technicians • Building training systems that support growth • How documentation makes scaling easier • Expanding into HVAC and electrical without losing culture • The role of AI in coaching and employee development • Why employee experience directly impacts customer experience If you're struggling to hire quality people, improve retention, or scale your service business, this episode will show you how a strong brand can solve more problems than you think. Timestamps 00:00 Building a Social Media Presence 06:12 Naming the plumbing business 08:06 Starting to focus on plumbing 10:54 Importance of personal growth in business 14:23 Adapting Branding During Covid 18:02 Switching to social media strategy 20:02 Social media's role in recruiting 23:38 Training technicians to show passion 26:50 Building a Trusting Work Culture 30:15 Employee system review meetings 35:14 Setting up HVAC systems 38:10 Following systems for success 41:22 Customer acquisition strategies and shifts 44:01 Rotating manager-led training sessions 47:49 Utilizing AI for company growth 49:52 Experience with automatic recording systems 54:37 Understanding team roles and strengths 56:42 Balancing revenue and company culture Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Levi Torres: https://www.linkedin.com/in/levi-torres-9b4b97103/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/  Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/  Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code 'SBM' to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo 

Watch the YouTube version of this episode HERETyson and Becca reveal the first-ever MaxLawCon Awards, the 10 categories, and how to nominate the law firm owners, leaders, brands, and vendors who actually make this industry better.This year in Atlanta, we're doing something we've talked about for years: the first-ever MaxLawCon Awards. These awards are all about recognizing the law firm owners, leaders, brands, vendors, and community members who are actually building better firms and a better legal industry – not just chasing ego numbers.In this episode, Tyson Mutrux and Becca walk through:Why we finally launched the MaxLawCon Awards in 2026The 10 award categories and what each one is really aboutHow the nomination process works (and why these are not “pay-to-win” awards)What they're most excited about heading into MaxLawCon Atlanta this OctoberNominations are open from June 16–30 at maximumlawyer.com/awardsAnyone can nominate – including nominating yourself – and you can submit as many nominations as you'd like.Finalists will be announced before MaxLawCon, and winners will be revealed live on stage in Atlanta on October 8–9.Highlights00:00 – Why Tyson and Becca finally launched the first-ever MaxLawCon Awards02:53 – Redefining success beyond revenue: leadership, culture, resilience, and impact04:13 – How nominations work and why these aren't pay‑to‑play postcard awards05:57 – Key details: June 16–30 nomination window, anyone can nominate, unlimited entries08:04 – Marketer of the Year, Trailblazer, and Rising Star: what these awards recognize11:38 – Culture & Leadership and Maximum Lawyer of the Year: the “five‑tool” firm owner15:15 – The Comeback and Community Impact Awards: resilience and quiet generosity19:08 – Golden Mic and Law Firm Champion (by BeccasList): standout guests and vendors25:13 – Brand of the Year: distinctive, consistent law firm branding that actually works27:45 – Live awards at MaxLawCon Atlanta (Oct 8–9) and where to submit nominations

"Don't be afraid to make your voice heard. Opportunity often comes to the people willing to step forward and make the ask." — Cherie Calbom What does it take to build a lasting brand in the ever-changing world of health and wellness? In this episode of Turmeric & Tequila, Kristen Olson welcomes back wellness pioneer and bestselling author Cherie Calbom, widely known as "The Juice Lady." While their first conversation focused on nutrition and healing, this episode dives into the business side of wellness, entrepreneurship, branding, marketing, and disruption. Cherie shares her remarkable journey from graduate nutrition student to international wellness authority, including her work with the original Juice Man movement, her role as George Foreman's nutritionist, and the lessons learned from building a career that has spanned decades of industry change. Together, Kristen and Cherie discuss: •             How opportunity often appears before you're ready •             The power of adaptability in business •             Building authority before social media existed •             Why entrepreneurs must continue learning and evolving •             The importance of speaking up and making your pitch •             Consumer-driven disruption in food and wellness industries •             Leadership lessons for women in business •             Creating impact while building a sustainable career Whether you're an entrepreneur, health professional, creator, coach, or simply someone looking to make a bigger impact, this conversation is packed with practical wisdom and inspiration. Time Stamps: 00:00 – Welcome back to Cherie Calbom 01:15 – Cherie's incredible nutrition and publishing journey 02:45 – Why business matters in the wellness industry 03:00 – Landing her first opportunity with the Juice Man company 05:30 – Turning nutrition expertise into a career 08:00 – Early lessons in entrepreneurship and saying yes 10:45 – Building credibility before social media existed 13:15 – Working with major brands and industry pioneers 16:30 – Adapting to change as an entrepreneur 17:00 – Learning social media, reels, and modern marketing 19:00 – Why continuous learning matters 21:00 – The evolution of consumer awareness around food 23:15 – How consumer choices influence business behavior 24:05 – Big Food, health trends, and market disruption 26:05 – Branding, influence, and entrepreneurship lessons 26:30 – The importance of the elevator pitch 28:00 – Finding confidence and using your voice 30:30 – Advice for women building businesses 33:00 – Persistence, purpose, and long-term success 35:00 – Final wisdom for entrepreneurs and wellness leaders 36:30 – Closing thoughts and where to connect with Cherie Cherie Calbom: Known worldwide as "The Juice Lady," Cherie Calbom, MS, CN is a leading authority on juicing, detoxification, and whole foods nutrition. She is a bestselling author of more than 35 books focused on health, wellness, and natural healing, including Juicing for Life and The Juice Lady's Big Book of Juices and Green Smoothies. Cherie has spent decades helping people improve their health through nutrition, cleansing programs, and lifestyle transformation. She has appeared on CNN, Fox News, and numerous national media outlets and has lectured internationally on wellness and detoxification.  https://www.juiceladyinfo.com @juiceladycherie Order Book: The Truth About Seed Oils   Connect with T&T:  IG: @TurmericTequila  Facebook: @TurmericAndTequila  Website: www.TurmericAndTequila.com Host: Kristen Olson  IG: @Madonnashero  Tik Tok: @Madonnashero  Website: www.KOAlliance.com WATCH HERE   MORE LIKE THIS:  https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF    https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH  

Send us Fan MailIn episode 305 of Beyond The Story, Sebastian Rusk interviews DJ Ella Romand, an internationally acclaimed DJ, producer, and creative entrepreneur, as she shares how she leaped from traditional education to music production, fueled by her passion for technology, mentorship from key industry figures, and an unwavering commitment to her craft. Tune in for motivational stories, practical strategies, and inspiration that will push you to lead, grow, and take massive action in your own business or real estate venture! TIMESTAMPS[00:02:28] From architecture to music: Ella's leap of faith and early career[00:04:25] Embracing technology, learning, and mentorship in the music industry[00:05:38] Launching in Miami: residencies, relationships, and team growth[00:10:25] The evolution of DJing: Adapting to industry change[00:18:08] Leveraging new tools and taking creative action[00:20:21] The art and business of sampling, licensing, and implementation[00:25:23] Performing on a global stage: Ibiza, Cannes, and beyond[00:26:36] The value of community, connections, and purposeful leadership[00:38:50] Final thoughts on authenticity, relationships, and leading with purposeQUOTES"Allow yourself to be yourself, but to the utmost, your inner child. Dance like no one's watching." – Ella Romand"Music connects us…there's something so beautiful about connecting with other people through music." – Ella Romand"I'm living in my purpose, on purpose." – Sebastian Rusk  ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabElla RomandInstagram: https://www.instagram.com/ellaromand/?hl=en Facebook: https://www.facebook.com/ellaromand/ YouTube: https://www.youtube.com/c/EllaRomandMusic Website: https://www.ellaromand.com/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474 

IN CLEAR FOCUS: Behavioral branding strategist and author of "The Divided Brain: Understanding Human Behaviour in Branding and Business," Paul Larche explains why logical marketing often fails. He reveals how the subconscious "old brain" makes decisions that the "new brain" simply rationalizes. Learn to navigate resistance to change, leverage loss aversion, and use his Brand Value Canvas. Discover why feeling precedes facts and how to avoid AI manipulation by understanding human behavior.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: NOCD, Mountain Dew & Shopify • NOCD: To learn more about starting OCD therapy with NOCD, go to https://nocd.com/friends and book a free call with their team. • Mountain Dew: Look for American Dew limited-time packaging or find it in stores near you at https://mountaindew.com. • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com Don't be a Turkey. Go to Bosley: https://www.bosley.com The Bad Game Show Episode 1 drops June 17th at 11am PST! Watch on YouTube and Spotify Video or regret it for the rest of your life! New episodes every Wednesday! 0:00 Bobby Can See! 6:30 Comics Unleashed 13:00 Super El Niño & Hurricane Maria 20:00 Seeing the Difference 24:30 Obsession, ICEE, & Amber Alerts 31:00 Electric Ferrari 35:00 The 45-Minute Jump Scare 42:30 Michelangelo & The Big T 49:00 Coming Out on Bad Friends 55:00 It Follows 1:01:00 Tony No Eyes & The 10 Car Pile Up 1:10:00 Dr. Bosley Saves Carlos's Hair More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I'm joined by Jess Haghani, founder & CEO of Lucille. Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity. In this episode, we discuss creating next-gen senior nutrition products. We also cover: Challenging age-related stereotypes Marketing to older adults and their caregivers Why senior nutrition products have lacked innovation Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Lucille's Website: www.lucillehealth.com  Lucille on Amazon: http://bit.ly/4g76Xgo  Lucille on Instagram: https://www.instagram.com/lucillehealth/#    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:25) Company background (02:25) Personal story (05:00) Market gap insight (06:40) Why no innovation (09:25) Ageism and discrimination (11:50) Formulation approach (14:20) Nutrition science (17:40) Packaging accessibility (20:20) Consumer awareness (23:40) Branding strategy (25:40) Social media engagement (26:50) Grandmother inspiration (27:45) Go-to-market channels (30:00) Near-term focus (31:38) Where to find (32:17) Conclusion

How do you name a book, a framework, or even a business in a way that captures the essence of what you do?After struggling with the title of my book for years, I turned to brand strategist and naming expert Rebeca Arbona for help. What happened next surprised me: in less than an hour, she found the title that had been hiding in plain sight.In this conversation, we pull back the curtain on the art and strategy of naming. Rebeca shares why great names aren't created through random brainstorming, the biggest mistakes people make when naming their ideas, and why AI may be helpful for execution but falls short when it comes to original thought leadership.If you've ever wrestled with naming a book, a keynote, a framework, a program, or your business itself, you'll come away with a new appreciation for the power of finding the right words.Rebeca and I talk about:• Why naming is far more strategic than most people realize• The process Rebeca uses to create names that resonate and endure• Common naming mistakes that keep people stuck• Why great names often feel both surprising and obvious at the same time• How Rebeca helped me finally name my book after five years of trying• The difference between a name and a descriptor and why both matter• Why AI struggles to generate truly original thought leadership ideas• How the right title can clarify the entire structure and direction of a book• The connection between ideas, thought leadership, and public speakingAbout Our Guest: Rebeca Arbona is a brand strategist, strategic namer, and founder of BrandTrue, where she helps organizations uncover and communicate the truths at their core. A lifelong word geek who once read the dictionary for fun, Rebeca found her professional sweet spot in naming, where language, strategy, and creative intuition all collide. Since her first appearance on Speaking Your Brand, Rebeca's work has expanded to include teaching Branding at the University of Cincinnati, mentoring emerging strategists, supporting mission-driven organizations, and developing a book rooted in resilience, meaning, and hard-won life lessons. Through it all, she remains obsessed with the same essential question: how do we tell the truth in a way people can feel, remember, and act on? Follow Rebeca and BrandTrue on LinkedIn for her insightful, quirky takes on naming, brand strategy, and why the truth matters to brands that want to mean something.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/477/ Rebeca's website: https://www.brandtrue.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxRebeca Arbona (guest) = https://www.linkedin.com/in/rebecaarbona/ Related Podcast Episodes:Episode 179: The Deep Truths You and Your Brand Need to Say with Rebeca Arbona

Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads.

Est-ce qu'en vous promenant sur un site vous vous êtes déjà dit : "mais comment ils font? C'est à moi qu'ils parlent, c'est pour moi que ce produit est fait". Bingo, ils ont juste très bien travaillé leur persona, et pas de doute, leur persona vous ressemble. Dans cet épisode je vais vous expliquer exactement pourquoi travailler son persona c'est la première chose à faire, et la chose la plus essentielle à la réussite de votre business.Et si vous voulez creuser vraiment le sujet, je vous recommande la formation Stratégie Persona (je vous la recommande parce que c'est la mienne hein).---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Send us Fan MailIn episode 304 of Beyond The Story, Sebastian Rusk interviews Stwerat Miller, Founder of ARKHE Club and Livewire Production, as they dive into the vital themes of strong leadership, intentional goal-setting, and the power of saying “no” to protect your passion. Tune in for actionable insights, inspiring transformation stories, and the motivation you need to take your next big step. TIMESTAMPS[00:01:55] From school entrepreneur to scaling a 100,000-unit bike business[00:04:09] Committing to fitness and building a family business[00:10:13] Lessons learned: Building, exiting, and the trap of success[00:13:06] The power of saying no and focusing on your zone of genius[00:14:19] Reinvention, resilience, and creating momentum at every age[00:17:22] Keys to being present in life and businessQUOTES"You're solving the problem for the first time every time. It does become tiring, but you have to believe in yourself." – Stewart Miller"Every day is Friday if you're doing it right." – Sebastian Rusk"We make work look easy, but the reality is when it feels a little bit like play, that's when you know you've found your space." – Stewart Miller==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabStewart MillerInstagram: https://www.instagram.com/stewartmiller/ Facebook: https://www.facebook.com/stewart.miller.940/ LinkedIn: https://www.linkedin.com/in/stewartmillerlw/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474 

Andrew Mayne and Brian Brushwood dig into one of the most immediately useful applications of AI agents: hunting down waste, friction, and forgotten costs in everyday business operations. Brian explains how connecting ChatGPT to his finances helped him uncover orphaned subscriptions, duplicate services, and even a long-forgotten annual GPS dog collar charge, while Andrew describes using Codex to audit AWS charges, recurring billing in Gmail, Apple Card statements, and an overpriced web host for the podcast. Along the way they make the case that Codex is different from a normal chatbot because it can persist on tasks, work through files and folders, use connected accounts, operate websites without APIs, and function more like a capable intern than a search box. They also talk through the learning curve, privacy concerns, trust-building in stages, using AI to generate business experiments and revenue ideas, and why speed of adaptation matters more than trying to pause technological change. The recurring theme is simple: use AI to find the stupid in your systems, save real money, and free up time for more creative work. Picks: Andrew Mayne: Riley Brown’s YouTube quick-start tutorials on Codex Brian Brushwood: Just Evil Enough by Alistair Croll and Emily Ross

Andrew Mayne, Justin Robert Young, and Brian Brushwood explore how new AI video tools are changing filmmaking by making real footage more editable and steerable, letting creators keep human performances while using AI for sets, lighting, costumes, and polish. They compare that shift to earlier changes in digital editing and game engines, then turn to viral robot mishap clips to separate remote-controlled demos from true autonomy and to ask the bigger question of who carries legal and moral responsibility when future robots inevitably cause harm. From there they jump to a possible primordial black hole candidate as evidence related to dark matter, a promising one-time gene therapy approach for cholesterol, and the broader effects of GLP-1 drugs on appetite, addiction, gambling, alcohol use, and the business models built around those habits. They wrap by sharing how tools like Codex are already helping them build websites, automate repetitive tasks, migrate infrastructure, and dramatically cut costs, arguing that AI is most useful right now as a way to remove drudgery and free up more time for actual creative work. Picks: Brian Brushwood: Spider-Noir Justin Robert Young: The Hulk Hogan documentary on Netflix Justin Robert Young: Rocky Balboa

Karolyn from Tevao Creative joins Kid to talk about graphic design, branding, AI, autism support, and building work around real life.She shares why strong brands still need human depth, how her son's autism diagnosis shaped her path, and how design became a tool for helping families through visual social stories.Connect with Karolyn:https://tevaocreative.com/https://www.instagram.com/tevaocreative/Visit her families farm! (best eggs / steak I've ever had!)TK Farmshttps://www.instagram.com/the.tkfarm/SPONSORSMindfulMeds The mental health booster. The most premium mushrooms you can buy. Discover 2025's number one seller, Social Spark. The perfect mental glow up for social situations, co-developed by Kid Carson.Also check out Brainbow, a blend being used instead of antidepressants.Use promo code KIDCARSON to save 15% off anything in the shop.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mindfulmeds.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@mindfulmeds_ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Turn your RRSP into Gold and SilverHow Kid buys, holds, and liquidates physical gold and silver instantly.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kidcarson.com/GOLD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Authority by Dawne Russell In a world full of noise and profit-driven advice, The Authority is a curated ecosystem built on discernment, integrity, and lived experience. Every practitioner and offering is personally vetted and endorsed based on results, ethics, and intention. It is where modern medicine, holistic care, and ancient wisdom can coexist responsibly. No second guessing. No misinformation. If it's here, it's here for a reason.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theauthority.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nicole Gilmore Realtor Looking for an amazing real estate agent. Meet Nicole Gilmore.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠gilmorerealestate.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@nicolegilmorerealestate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Kid CarsonInstagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@kidcarsonofficial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Kid Carson Show is recorded at Conscious Lab in downtown Vancouver, Canada.Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@consciouslab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Kid Carson Show is a Canadian podcast based in Vancouver featuring long form interviews on personal development, psychology, spirituality, entrepreneurship, health trends, biohacking, relationships, culture, and current events. New episodes weekly with bold conversations and leading experts.

Suppress it and it grows. Name it and you regulate it. In this mini episode, I break down why your brain needs communication to feel safe.⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

Watch the YouTube version of this episode HEREIn this solo episode of the Maximum Lawyer Podcast, Tyson Mutrux shares the wild story of the “best massage of his life” and the brutal cupping and scraping session that came with it. What starts as a trip for relaxation turns into a masterclass on discomfort, risk, and what it really takes to grow a law firm.Tyson breaks down why most lawyers want improvement without change, they want the massage benefits without the deep tissue work, and how that same mindset keeps firm owners stuck in “safe” but miserable situations. He walks through concrete examples from his own journey: starting his firm, taking on a partner, splitting a successful firm, committing to a BHAG of resolving a case in every state, and investing heavily in contingency-fee marketing without a line of credit.In this episode, you'll learn:Why your brain interprets uncertainty as risk (and how that quietly kills growth)How to tell the difference between pointless pain and “productive discomfort”Why hiring, firing, raising rates, and trying cases feel terrible right before they move you forwardA simple three-part test to decide which hard thing you should do next in your firmHighlights00:00 – The weird basement massage that sparked this episode03:40 – Cupping, scraping, and why the best results often look ugly at first08:15 – Why your brain equates uncertainty with danger11:30 – Starting a firm, partnering, splitting: the real risk curve of growth12:20 – BHAG: resolving a case in every state and what it takes to chase it13:10 – PI vs. family/criminal: different runways, different risks15:45 – The invisible cost of not hiring, not firing, and not raising rates17:00 – Productive discomfort: 3-part test (aligns with goals, teaches you, expands capacity)19:50 – Questions to identify the one hard move you're avoiding21:30 – BeccasList, the Association, and upcoming events

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

Hey lady! We’re almost halfway through the year, which means it is a great time to audit your life and your relationships. This week, Dr. Dom and Terri offer a thorough examination of the silent killers that impact your relationships. These quiet habits are sure fire ways to make your intimacy disintegrate slowly over time. The good news is that there are ways to address these habits before they fester and rot the relationship from the inside out. This is a must watch episode. What’s that? You didn’t know that we’re on all streaming podcast platforms, including YouTube?! Grow with us in community as Terri and Dr. Dom offer strategic advice to help you advocate for your needs, build resilience and strengthen your conflict resolution skills. This episode is chock full of substantive questions to help you guide your personalized process to speaking up in a way that feels authentic to you while developing the trust that comes with honest communication in your relationship. If you’re seeking an individualized plan custom for your and your situation, reach out to Dr. Dom for a consultation. Dr. Dom can work with you for a deeper dive into issues that may be creating blocks in your interpersonal relationships or coaching to help you and your relationships soar to new heights! Quote of the Day: “Never be limited by other people’s limited imaginations.” — Dr. Mae Jemison Today’s sponsor is VB Health, known for science-backed, third-party tested supplements made in the USA. Try Drive Boost for libido support. Many people report noticing benefits within 1–2 weeks of daily use. Visit this link and use code HerSpace for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Travis Payne. The interview serves three main purposes: Inspiration & Career BlueprintTo highlight Travis Payne’s journey from Atlanta dancer to globally recognized choreographer and director working with icons like Michael and Janet Jackson. Business of EntertainmentTo educate listeners on how creativity (dance, music, performance) intersects with business, branding, and revenue generation. Motivation for Entrepreneurs & CreativesTo reinforce themes of persistence, preparation, and leveraging opportunity—aligned with the show’s mission to help audiences “plan their own success story.” [TRAVIS PAYNE | Txt]

Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com This special episode is brought to you by our dear friends at Blood Cancer United. An organization very near and dear to me. I'm here to remind you to give to causes that make a difference. You want to help, but you don't know where to start? Blood Cancer United is at the top of my list. They are the global leader in helping patients and families with blood cancer, and your dollars fund research, patient support, and advocacy. Please give today here: Thank you for supporting this important mission. Learn more and donate here: https://pages.lls.org/voy/nyc/nyclls26/aposner Chapters 00:00 Introduction to Tracey Parsons 04:26 The Reality of Work: Jobs vs. Careers 09:08 The Gig Economy: A Shift in Work Dynamics 12:06 The Evolution of Job Discovery 13:08 Behavioral Change in Recruitment 15:32 The Return to Analog: Networking in a Digital Age 17:26 The Creator Economy: Merging Two Worlds 20:46 The Birth of Flockity: A New Vision 21:55 The Art of Presentation and Communication 23:09 Influencer Marketing for Jobs 24:29 Introducing Flokety: A New Approach to Recruitment 25:02 Empowering Employees as Brand Ambassadors 26:20 The Shift Towards Authentic Marketing 27:23 The Staples Baddie Phenomenon 29:33 Control vs. Authenticity in Employer Branding 30:04 Letting Go of Control in Branding 31:50 The Importance of Accountability 35:24 The Future of Recruitment in a Creator Economy 41:50 Meeting Candidates Where They Are 43:28 Defining Success in Personal and Professional Life  

Jann, Caitlin & Sarah are joined by Tracy & Martina (sketch duo and podcasters Justine Williamson and Greg Vardy), who discuss their movie 'Tracy & Martina: Goin' Out West'. Tracy and Martina are two fun-loving best friends from Cape Breton who head west to Alberta for the first time. They hope to make money opening for a local band, but things go south when their accommodations fall through and they run out of money. They share their experiences traveling to Alberta, the cultural differences they encountered, and the humour they found on the road. They also discuss their journey from YouTube creators to filmmakers, highlighting their experiences in Cape Breton and the unique culture of the region. They share insights on friendship, fame, and even how to save a little money at a festival! *We do not endorse getting kicked out of crabfest.* Tracy & Martina: Goin' Out West is part Fubar, part homage to the classic Goin' Down The Road, by Music video director Brendan Langelle Lyle (aka MooseCANFly) making his film debut.  The feature was made last year while touring in Alberta and won the Audience Award for Best Narrative Feature at this year's CUFF (Calgary Underground Film Festival).  Tracy & Martina: Goin' Out West will release on Crave starting September 1.  https://www.tracyandmartina.com/ https://moviescout.ca/movies/403668?date=2026-06-05 (00:00) Introduction to Tracy & Martina (02:02) The Journey to Alberta: Expectations vs. Reality (05:00) Travel Experiences and Tips on the Road (08:58) Cultural Differences and Meeting New People (11:59) Reality Show Dreams and Personal Insights (15:00) Promoting the New Movie and Future Aspirations (15:05) The Journey to Filmmaking (19:20) Exploring Cape Breton's Unique Culture (21:01) Friendship and Fame (25:43) Live Shows and Audience Connection (29:23) Celebrity Aspirations and Musical Influences (29:59) Festival Shenanigans and Tips (33:01) Creative Ways to Sneak Alcohol (36:03) The Journey to Fame and Branding (38:55) Celebrating Connections and Future Plans #ASKJANN - want some life advice from Jann? Send in a story with a DM or on our website. Leave us a voicenote! ⁠www.jannardenpod.com/voicemail/⁠⁠ Get access to bonus content and more on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/JannArdenPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.jannardenpod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/jannardenpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/jannardenpod #ASKJANN - want some life advice from Jann? Send in a story with a DM or on our website. Leave us a voicenote! ⁠⁠www.jannardenpod.com/voicemail/⁠⁠⁠ Get access to bonus content and more on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/JannArdenPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.jannardenpod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/jannardenpod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/jannardenpod Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailIn episode 303 of Beyond The Story, Sebastian Rusk interviews Jim Edmondson, a Serial entrepreneur with multiple business exits, now focused on a passion project born from frustration with media outreach, as he shares how he identified a major gap in the PR world and leveraged technology, obsession with analytics, and a growth mindset to build Press Whisper. This game-changing PR platform makes results-driven publicity accessible to every entrepreneur. Tune in for clear strategies and actionable advice you won't hear anywhere else! TIMESTAMPS[00:00:05] Welcome & Origin Story: Jim's entrepreneurial beginnings[00:02:41] Scaling a defense company & exiting at $100M[00:03:47] Giving back: Building Avri Industries for veterans[00:04:44] The PR problem: High costs, low returns[00:06:35] Pitching journalists & discovering industry bottlenecks[00:08:01] Harnessing AI & analytics for targeted PR[00:09:30] How Press Whisper simplifies the PR process[00:11:04] Scoring, improvement, & getting your story seen[00:13:32] Matching stories with the right journalists[00:16:07] A free offer for listeners & call to action for entrepreneurs[00:18:27] Final motivation: Disrupt your industry and take action now QUOTES"It seemed like quite a bloated industry based on some old relationships and a lot of money for really not doing a huge amount of work." – Jim Edmondson"Go and disrupt your own industries. Just get out there and, you know, make, make some noise." – Jim Edmondson"When is there not work involved? If you want to get it done, roll up your sleeves and make it happen." – Sebastian Rusk  ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab Jim EdmondsonInstagram: https://www.instagram.com/miccheckjim/ YouTube: https://www.youtube.com/@miccheckjim ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474 

Your brand is not your logo. It's not your headshot. It's not your slogan.It's what people say about you when you're not in the room.On this episode of RWorld Talk, Chris Krzemien sits down with Melissa Perlman, CEO of BlueIvy Communications, to discuss how real estate professionals can build credibility, establish themselves as local experts, and create a reputation that attracts business.Melissa shares how she transitioned from journalism into public relations, why PR is different from marketing, and what Realtors® should be doing right now to stand out in an increasingly crowded marketplace.The conversation dives into earned media, social media strategy, online reputation management, personal branding, LinkedIn, reviews, and why becoming known for something specific is one of the most powerful business decisions a Realtor® can make.We Covered:➡️ The difference between marketing and public relations➡️ Why your brand is what people say about you when you're not in the room➡️ How Realtors® can become the go-to expert in their market➡️ The role of reviews in protecting your reputation➡️ How to build authority through content, storytelling, and consistency➡️ What Realtors® should (and shouldn't) post on social media➡️ and more…Whether you're a new Realtor® trying to build your name or an experienced professional looking to strengthen your reputation, this episode provides practical strategies for creating trust, visibility, and long-term credibility.Chapters:00:00 Introduction and Blue Ivy's Origins03:24 Understanding Brand vs Marketing07:15 Building Your Brand Strategy10:33 LinkedIn and Professional Networking15:33 Think Before You Post18:07 Managing Reviews and Reputation21:35 Google Yourself Regularly22:11 Showcasing Your Personal Interests27:48 Cutting Through the Noise31:05 Consistency is Key33:56 Think Like an Educator35:41 Providing Value Over Selling37:59 Community Engagement Example38:44 Final Advice and Wrap UpFOLLOW US:Instagram: @rworldtalkLinkedIn: @rworldtalkpodcastWebsite: https://rworld.com/LISTEN ON AUDIO:Spotify: https://open.spotify.com/show/6TFUYs7cTWw539wUD7aLkE?si=79cdc73ede2f4828Apple: https://podcasts.apple.com/us/podcast/rworld-talk-south-florida-real-estate/id1671206655#RWorldTalk #RealEstate #Realtor® #Marketing #Branding #PersonalBranding #PublicRelations #PRStrategy #MarketingStrategy #ReputationManagement #OnlineReputation #LinkedIn #SocialMedia #ThoughtLeadership #BusinessGrowth #Entrepreneurship #SmallBusiness #BrandBuilding #DigitalMarketing #EarnedMedia #MediaRelations #Leadership #Business #SouthFlorida

O Pulo do Pato dessa semana refere-se a série da Netflix "Bebê Rena" e seus aspectos analisados pela Débora Alcantara. O que você achou dessa série? Nos deixe saber nos comentários!Sobre EFEITO ORNA Somos uma instituição de ensino dedicada a formar profissionais e empresas na criação e gestão de marcas icônicas. Oferecemos cursos livres e multidisciplinares que combinam teoria e prática para ensinar estratégias de branding eficazes, preparando nossos alunos para deixar uma marca duradoura no mundo. Desde 2016, com mais de 30 mil alunos, somos a Escola de Marcas. Instagram: @efeitoorna Sobre DÉBORA ALCÂNTARA Débora Alcântara é uma comunicadora premiada, líder em inovação no mercado digital e branding. Reconhecida como Profissional do Ano pela ABRADI em 2020 e como Top Voice no LinkedIn, Débora é uma referência em estratégias de marca. Graduada em Comunicação Social pela PUCPR, ela começou sua carreira em 2010 ao fundar o blog Tudo Orna, que se tornou um case de sucesso digital. Além disso, é autora dos livros Instagram Skills, Deixe sua Marca, Marketing de Influência e Seja Um Pato e continua impactando o mercado por meio de palestras e mentorias. Instagram: @deboralcantara

The Short Summary: We take a bite out of crime with McGruff, revisit the PSAs that scared themselves into our brains, and ask whether old-school public service messaging still works today.Show Notes: Get more information at SpeakingHuman.comSearch Keyword(s): Episode 207The Long-Winded Description:In this episode of Speaking Human, we sniff out whether McGruff the Crime Dog's cartoon crime-fighting tactics still hold up — and revisit the public service announcements that scared, inspired, and permanently lodged themselves in our brains.From “Take a Bite Out of Crime” to “This is your brain on drugs,” “The More You Know,” Smokey Bear, crash test dummies, and late-night reminders about where your children are, we look back at the PSAs that turned simple messages into cultural memories.Along the way, we talk about mascots, fear tactics, catchy slogans, celebrity sincerity, and why some public service campaigns become unforgettable while others disappear like a forgotten after-school special.It's a conversation about crime dogs, frying pans, shooting stars, safety messaging, and the strange power of marketing that tells you what not to do.Find current and past episodes of the podcast at SpeakingHuman.com.

Your firm name is not just a label. It is the brand people search for, refer and remember. And most advisors get it wrong. In this solo episode, Frank LaRosa pulls back the curtain on the naming conversations he has with breakaway advisors every week. Many default to their last name without realizing it can scare off the very advisors they hope to recruit. Others fall for a name that sounds great until a quick search turns up an identical practice down the street. Frank explains why your name carries far more weight once you are independent than it ever did inside a wirehouse, where clients simply trust you as their advisor. He digs into the real marketing math too, showing how a name that blends in with dozens of competitors forces you to spend more just to be found online. He closes with the practical checklist he runs through with every client, covering abbreviations, pronunciation, how the name feels when you say it out loud and whether it has a story worth telling. If you are preparing to launch your own firm, this is the framework to get it right before it ever goes live.   Questions answered in this episode include: Why does your firm name matter more after you break away than it did at a wirehouse? What happens when your name is too similar to other firms in your market? How does a crowded name drive up your marketing and SEO costs? Why should breakaway advisors think twice before using their last name? What is the difference between who you are and what you actually do for clients? What checklist should you run through before committing to a firm name?   Chapters: 00:00 The Hidden Cost of a Crowded Name 00:33 Welcome to Advisor Talk 01:00 Why Your Name Matters After You Break Away 02:08 The Story Behind the Name 04:40 SEO, Branding, and Standing Out 06:41 Lessons From Naming Elite 08:55 The Abbreviation and Pronunciation Test 10:46 How Elite Marketing Concepts Helps Advisors   Learn more about Elite and our resources: Elite Consulting Partners | Financial Advisor Transitions https://eliteconsultingpartners.com Elite Marketing Concepts | Marketing Services for Financial Advisors https://elitemarketingconcepts.com Elite Advisor Successions | Advisor Mergers and Acquisitions https://eliteadvisorsuccessions.com JEDI Database Solutions | Technology Solutions for Advisors https://jedidatabasesolutions.com Elite Wealth Management Insights Report https://eliteconsultingpartners.com/insight-report Listen to more Advisor Talk episodes https://eliteconsultingpartners.com/podcasts/

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares five strategies he would prioritize when launching a new e-commerce brand today. Drawing from over a decade of experience scaling his own brand to eight figures, Josh covers: building recurring revenue models for compounding growth, identifying products with TikTok Shop viral potential, securing favorable manufacturer payment terms to optimize cash flow, prioritizing TikTok Shop as the primary sales channel over Amazon or Shopify, and developing a mission-driven brand that commands trust and premium pricing. The episode delivers actionable insights for entrepreneurs seeking scalable, sustainable e-commerce success.Bullet Points:Importance of recurring revenue models for sustainable growth in e-commerce.Strategies for identifying products with viral potential on TikTok Shop.Building strong relationships with manufacturers to secure favorable payment terms.Prioritizing TikTok Shop as the primary sales channel for new products.Developing a mission-driven brand that fosters trust and allows for premium pricing.The impact of subscription or membership models on customer lifetime value.Leveraging TikTok Shop's unique algorithm for effective product-market fit testing.Utilizing pre-orders as a cash flow strategy to fund production.The shift in e-commerce dynamics away from traditional platforms like Amazon.Creating a cohesive brand narrative to enhance customer loyalty and brand value.Timestamps:00:00:54 Recurring Revenue is KeyThe importance of building a brand with a recurring revenue model, like consumables or subscriptions, for compounding growth.00:07:55 Viral Products on TikTok ShopFocus on finding or creating products that have viral potential on TikTok Shop to unlock success across all sales channels.00:09:57 Strong Manufacturer RelationshipsPrioritize building relationships with manufacturers to secure favorable payment terms, creating a negative cash conversion cycle for infinite scalability.00:14:10 Prioritizing TikTok Shop FirstLaunch new products on TikTok Shop first, as success there proves viability and drives traffic to other channels like Shopify and Amazon.00:17:08 Building a Mission-Driven BrandFocus on creating a true brand with a mission and values to build customer trust and command premium pricing.00:19:28 Recap of the Five StrategiesA summary of the five key focus areas: recurring revenue, TikTok virality, manufacturer terms, TikTok Shop first, and mission-driven branding.Links and Mentions:Business Models & Revenue"Reoccurring Revenue": "00:01:54""Reoccurring Revenue": "00:19:28"Products & Tools"Intake Breathing": "00:04:04"E-commerce Platforms & Sales Channels"TikTok Shop": "00:08:56""Sales Channels": "00:19:28""Viral Products on TikTok": "00:19:28"Supplier & Manufacturer Relationships"Manufacturer Relationships": "00:09:57""Manufacturer Relationships": "00:19:28"Business Strategies"Pre-orders": "00:12:09"Branding & Mission"Brand Mission": "00:17:08""Brand Purpose": "00:19:28"Transcript:Josh Hadley 00:00:00  I'm going to share with you the five things I would focus on if I had to start a brand new e-commerce brand from scratch today. Welcome to the Ecomm Breakthrough Podcast, I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I am a man of faith. I'm a husband to a beautiful wife and the father of four children. I've been selling you the e-commerce space for over a decade, doing over $20 million in annual revenue and selling multi-millionaire on Amazon, TikTok, shop and Shopify. And I am also the host of the number one business strategy podcast Ecomm Breakthrough. Today, I want to share with you the five things that I would really focus on if I had to start a brand new eCommerce brand from scratch.Josh Hadley 00:00:54  And this is honestly coming from a point of identifying like the weaknesses within my own brand things I would wish I could change if I, you know, could have any dream or wish in the world. But also, after having run my own e-commerce brand for the past ten years and having pivoted that brand a whole number of times, and we've pivoted the brand multiple times in order to keep it afloat. And with all of that experience, here are the top five things that I would be actively working on if I had to start a new brand from scratch. So number one, the holy grail of all things I would be looking for in any new e-commerce brand is do they have reoccurring revenue? Okay, that could be two different things. I could have a consumable item and it could be like a razor blade as an example, right. For shaving if I needed. That's why Harry's Razors, All Dollar Shave Club, etc. like we're all very familiar with them because they are able to spend a lot of money up front to go acquire a customer because they know the lifetime value of a customer, because they know that customer is going to come back and reorder the cartridges to refill their razor blades on their razors, etc. that is the holy grail of e-commerce.Josh Hadley 00:02:06  And so it's the same thing with supplements, right? That's why there's the supplement space is heavily crowded, but there's so much opportunity because if you get it right, you now have a compounding vehicle. And this is the biggest mindset shift that I've had to go through. When I first started in e-commerce, I was excited whenever I got that first sale, even on Etsy, right? And on Shopify, you hear the catching sound and you love that sound and you're just like, yes, I got a new customer. And yes, it gives you a good boost of dopamine. However, I'm getting really tired at this stage of my career in just being so front end acquisition heavy, and that's one of the most disappointing things. If I were to look back over the past decade, is I have not compounded my growth. We have sold millions, millions of customers have purchased our products. That's great. Sounds impressive. However, I wish that those millions of customers would have compounded over the past decade.Josh Hadley 00:03:07  But instead we were so front end acquisition heavy and focused that yes, we could go generate a sell for a new product on Amazon. But then what? Every day we start at zero. Every month I start at zero. And that is one of the biggest challenges in business if you want. It's all about having the right money model that sits behind your brand, and that is ultimately the biggest e-commerce brands that are able to scale more quickly and rapidly have either a consumable product that customers need to come back and repurchase, whether it be a supplement, whether it be, you know, maybe you're selling soda or its candy food, or it's even something like we talked about the refillable cartridges, which, by the way, here's a new brand that I was actually very, very impressed with. They took this and they said, hey, how do we how do we invent reoccurring revenue into a business where, more often than not, it's just kind of like one time purchases. So this is coming into it's called intake breathing.Josh Hadley 00:04:04  And what they have are these nas...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why consumers sometimes turn on brands after an acquisition, even when the product hasn't changed, and what marketers can do to soften the blow.Topics covered:[02:05] "When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account"[03:00] What is values authenticity, and why does it matter?[04:05] Why the underdog effect isn't the real culprit[04:40] How a 15% stake can start eroding consumer trust[05:55] Five factors that can reduce acquisition backlash[06:55] What competing brand equities mean for marketersTo learn more, visit marketingarchitects.com/podcast Resources: Biraglia, A., Fuchs, C., Maira, E., & Puntoni, S. (2023). When and why consumers react negatively to brand acquisitions: A values authenticity account. Journal of Marketing, 87(4), 601–617. https://doi.org/10.1177/00222429221137817 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Album 8 Track 17: The Mythology Behind a Great Marketer w/Louis MonoyudisWhat does an undergrad degree in folklore and mythology have to do with scaling direct-to-consumer (D2C) brands to millions in revenue? Everything.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry Taman sit down with seasoned executive Louis Monoyudis (CMO at Artware Editions, former global CMO at Bokksu, Fable Pets, Levo, and Roam). Louis pulls back the curtain on how a deep understanding of human narrative, ritual, and "belief" acts as the ultimate foundation for hyper-growth marketing.Discover why data infrastructure must balance founder intuition , the real reason crowdsourced fashion platforms face massive scaling hurdles , and what "agentic shopping" means for the survival of the traditional brand website. Whether you are a founder battling hubris or a marketer trying to stay ahead of the AI curve, this episode provides a masterclass on balancing creative judgment with business performance.Key Takeaways: The Fine Line Between Religion and MythEscaping the Echo ChamberThe Reality of Decision FatigueAgentic AI & The Future of ShoppingHuman Taste vs. Machine DataThe ROI of CommunityDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

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"Quality, not quantity, is what matters in reviews." Connect With Our SponsorsSolventum - https://go.solventum.com/clarityGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Gal Borenstein discusses the evolving landscape of trust in branding, particularly in the context of digital interactions. He emphasizes the importance of authenticity, customer experience, and adapting to generational communication changes. Gal provides practical advice for enhancing trust and navigating the complexities of digital marketing, especially for orthodontists. He highlights the need for businesses to focus on quality over quantity in reviews and to create a strong digital footprint that resonates with today's consumers. Connect With Our Guest The Borenstein Group - https://www.borensteingroup.com Takeaways Trust has changed dramatically in branding and advertising.Digital trust is now more important than ever for businesses.Customer experience has evolved, especially post-COVID.Authenticity in reviews is crucial for building trust.Businesses must adapt to generational communication preferences.Quality of reviews matters more than quantity.Creating a strong digital footprint is essential for success.Practices should regularly evaluate their online presence.Engaging with customers authentically can enhance trust.Negative influences can hinder business growth and optimism.Chapters 00:00 Introduction02:29 Gal's Background and Branding04:28 COVID Shift to Digital Trust10:41 Reviews and Authenticity16:10 AI Search and Origin Story23:08 Gen Z Communication and UX28:34 Trust Killers in Practice33:34 Practical Steps Inside vs Outside36:04 Contact Info Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!   

For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for innovation, performance, and one of the most enduring brands in the world.This week, Jim welcomes Omer Waysman, Vice President of B2C Marketing for North America at Michelin. Founded in France in 1889, Michelin has grown into a global company with nearly $30 billion in annual revenue. While best known for its tires, Michelin's business extends far beyond the road, spanning brands including BFGoodrich and Uniroyal, the world-famous Michelin Guide, and innovations in fields ranging from aeronautics and healthcare to advanced materials and construction.Omer's career has taken him from France to South Carolina, where he now leads marketing, brand strategy, and go-to-market execution for Michelin in North America. Before Michelin, he held senior leadership roles at Danone and Microsoft, helping drive digital growth, e-commerce, and transformation initiatives around the world.Tune in for a conversation exploring one of marketing's most interesting challenges: how do you build trust, relevance, and long-term loyalty in a category where consumers only make a purchase every three to five years?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Mark Grether, SVP and General Manager of PayPal Ads, joins Phillip from PayPal's Manhattan offices to argue that the merchant storefront is migrating off owned websites and into LLMs. This may make the mechanics of customer experience and loyalty a bit murky, but Mark explains how PayPal's "transaction graph,”  built on real purchases across 30 million merchants and 400 million consumers, acts as the deterministic identity layer that the post-cookie ad world has been missing.  We also cover the evolving world of commerce media, from zero-click commerce and CTV attribution to PayPal Ads' newest product, Storefront Ads, which transforms the creative into the checkout.  The Cart Cartographer Key takeaways: Consumers now start product discovery on LLMs, not search engines or merchant sites. PayPal's transaction graph spans 30M merchants and 400M consumers, representing real purchases, not just clicks. Deterministic payment identity beats cookies and probabilistic IDs for cross-channel attribution. Storefront Ads turn any ad into a one-click, pre-populated checkout. Creators run two businesses: generating consumer data, then monetizing it. [00:04:03] "We're not just seeing behavior, we're actually seeing the real transactions. We know what people are purchasing — not whether they search for something or browse for something. We actually see what they are buying." – Mark Grether [00:11:00] "The trick about our identity is it was built from a finance perspective, meaning I need to understand that you are you and not your twin brother. Our identity has to clear a much higher bar compared to probabilistic IDs or cookies." – Mark Grether [00:13:40] "The idea of Storefront Ads is that the creative itself becomes the shop. You're getting exposed to the sneakers, and with one click, you can actually make the purchase. We already know who you are, we know your bank account, we know your address — everything is pre-populated. From a consumer perspective, it becomes super easy to finish a transaction." In-Show Mentions: PayPal's Storefront Ads Learn more about PayPal Ads Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Text a question to Victoria!Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She's seen firsthand how social media has changed over the years, but it hasn't stopped her from getting huge results for her clients.In this episode, Victoria and Chelsea sit down to discuss what to prioritize on social media in 2026, strategies to grow, the algorithm, AI, and everything in between. They talk about how Instagram specifically has evolved over the years, and what it really takes to grow today.If you've considered throwing in the towel on social media marketing for your business, take a listen to this episode first. This conversation is a breath of fresh air and full of actionable advice you can take and run with today. Whether you're procrastinating filming that reel for your feed or doing a deep clean of your house, this episode will reignite your passion for social media and give you the tools you need to grow in 2026.Links Mentioned in Today's Episode:Work With Scott SocialFollow Scott Social on InstagramFollow Chelsea on InstagramWatch Chelsea's Interview on YouTubeFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

Everybody says they do "high end." Almost nobody looks the part. In this episode of the Contractor Growth Network podcast, Logan sits down with Devin Vought of Vought Construction — JobTread's 2025 Builder of the Year and a luxury home builder in the Bay Area whose clients are routinely worth hundreds of millions, sometimes billions. Devin breaks down what branding actually means when your prospects can buy anything they want. It's not the logo or the tagline. It's the client journey he's engineered behind the scenes — the demo-day party, the handmade pastries waiting for a client flying in from London, the white-collar warranty guy he sends over to hang a light fixture months before a contract is ever signed. Logan ties it back to the book Selling the Invisible: in a service business, the brand is the product before you can deliver it, so every touchpoint has to prove you'll handle what the client can't see behind the drywall. They get into uniforms and the "broken windows" theory on job sites, why trash cans everywhere beats nagging your subs, removing decision fatigue for busy clients, the real ROI of a website, and why Devin is now working to make Vought Construction stand on its own — without Devin. If you've ever felt like you're doing great work but can't get clients to pay what it's worth — or you want to move upmarket but don't look like a company that belongs there — this episode shows you the small, accumulating moves that actually raise your average job size.

Rory O'Neill, CMO of Checkout.com, doesn't just solve for payments- he's solving for brand preference in a crowded payments space. And he's doing it by competing on what's different, not what others do better. That insight changes everything, from how you position payments to how you build a team that can sustain growth as a challenger. In the latest episode of Scratch, Rory breaks down the playbook that lets Checkout compete with global giants. Brand preference wins 95% of B2B deals before salespeople ever show up- so your marketing owns the invisible 60% of the buyer's journey. Challenger brands win by picking one fight and building culture around it, not chasing everything competitors do. He reveals the three-part formula: focus your core business, build your culture, reinvest profit. Consumer marketing skills-data, insight, action-are B2B's secret superpower. And his rule: if you wouldn't say it at dinner, don't write it in marketing. The key takeaway: Brand preference wins deals - 95% of the time, the brands on the day-one top-five list are the ones that win. B2B buyers spend 60% of their journey before contacting a salesperson. Define your focus as a challenger - Compete on what's different, not on what competitors do better. Checkout only does digital payments to stay focused while competitors spread across multiple business lines. Three elements beat category norms - Focus on your core business, build the human operating system (culture, people, vision), then reinvest capital in new products. Consumer marketer skills are powerful in B2B - Data, insight, action, brand building, and performance marketing from the consumer world unlock B2B success. Understand stakeholder maps - B2B is complex: CTOs influence CFOs, recommenders influence buyers. Map those relationships to win. Simplify your language - Ditch jargon like "frictionless" and "seamless." Use words you'd use at dinner. Marketing becomes more interesting and understood. Marketing is logic and magic - Be both data-driven and creative. Avoid letting fiefdoms kill integrated work. Join everything together. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/chR0mn9Pum0 Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he's joined by Rory O'Neill of Checkout.com in this episode. Find Rival online at www.wearerival.com, LinkedIn  Find Eric on LinkedIn Find Rory on LinkedIn  Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here

Todd Miller of Isaiah Industries and co-host Ethan Young welcome Muhammad Faiz of Rise Roofers and host of the Roofing Millionaires podcast to discuss how he entered the roofing industry from Pakistan, his shift from ads and lead generation to helping roofers build emotionally resonant brands, and why many contractors lack marketing knowledge and a clear definition of growth.Faiz explains how purpose can serve as a decision filter amid overwhelming tech and platform choices, and how positioning helps contractors avoid competing solely on the lowest price. He shares why he started Roofing Millionaires as a non-promotional platform for veteran insights, highlights his favorite episodes, and describes client outcomes centered on clarity, fulfillment, and premium perception. In rapid-fire questions, he discusses a childhood English lesson, favorite foods, his view that roofing will return to relationship basics, and how to connect with him.Timestamps00:00 Welcome and Co-Host Intro00:41 Meet Muhammad Faiz02:16 Why Roofing Marketing04:19 From Pakistan to Freelance05:46 Rise Roofers Branding Focus09:27 Purpose Driven Growth11:09 Tech Noise and Clarity15:39 Positioning Beyond Price17:34 Why Start the Podcast24:34 Best Episodes to Start26:50 Client Transformations32:52 Faiz Personal Purpose35:45 How to Work Together38:03 Define Your Growth40:52 Rapid Fire Questions46:39 Connect and ClosingConnect with Muhammad OnlineFacebook: https://www.facebook.com/muhammadfaiz99For more Construction Disruption, listen on Apple Podcasts or YouTubeConnect with us on Facebook, Instagram, or LinkedInThis episode was produced by Isaiah Industries, Inc.Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Neste episódio do Economia & Negócios, José Inácio Pilar e Patricia Chaccur discutem sobre campanhas de marketing que não apenas fracassaram, mas geraram perda de reputação e prejuízos bilionários para marcas icônicas.Jaguar, Tesla, Havaianas e Nike são alguns dos casos que mostram como decisões equivocadas de branding podem gerar rejeição do público, boicotes e destruir legados. Contando com a experiência da Patricia Chaccur, que ocupou posições de liderança à frente da comunicação de marcas globais como Nike e Avon, a análise destes casos recentes revela os principais fatores que levam uma marca a perder confiança e conexão com seus consumidores.Em um ambiente polarizado e sensível a questões culturais, mudanças bruscas de posicionamento e campanhas desconectadas do público-alvo podem custar décadas de construção de marca. Entre os temas abordados: * O colapso da Jaguar após seu controverso reposicionamento * A crise de imagem da Tesla associada ao comportamento de Elon Musk * O boicote histórico enfrentado pela Bud Light *O caso Havaianas e a polêmica do “pé direito” * A crise de identidade da Nike e os erros recentes envolvendo a Seleção Brasileira. * O que empresas e profissionais podem aprender com campanhas que deram errado.#Marketing #ErrosDeMarketing #Branding #Nike #Tesla #Jaguar #Havaianas #Negocios #EstudoDeCaso #CriseDeImagem

Most people think great brands are built through products and marketing. Dan Solomon argues they're built by creating movements, communities, and stories people want to be part of.In this episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Dan Solomon, President of the Mr. Olympia organization, to reveal how a bodybuilding competition evolved into a global fitness brand. From media and licensing to events and sponsorships, Dan breaks down the strategies that transformed Olympia into a year-round platform reaching millions around the world.They also discuss the power of lifestyle branding, why demand matters more than supply, how status drives value, and what entrepreneurs can learn from building a brand that people aspire to be part of.Subscribe and share this with the entrepreneur who's ready to build more than a business—and create a movement.About Dan Solomon:Dan Solomon is the President and Chief Olympia Officer of the Olympia Fitness & Performance Weekend, the world's most prestigious bodybuilding and fitness event. He is an entrepreneur, media executive, author, and fitness industry leader known for helping grow the Olympia brand into a global media and lifestyle platform.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Watch the YouTube version of this episode HERESo many law firm owners secretly feel like their firm owns them instead of the other way around. Over the last several years, Tyson Mutrux has had countless conversations with owners who are just starting, owners who are scaling fast, owners who feel stuck, and even owners with impressive firms who still are not sure what the “next level” really looks like.In this episode of the Maximum Lawyer Podcast, Tyson shares the story behind a new project he has been building quietly for months, a project born out of those real-world conversations and patterns. It focuses on the key levers that keep showing up: growth, leadership, mindset, systems, delegation, decision-making, and the challenge of building a business that supports your life instead of consuming it.You will hear why this matters right now, as the legal industry changes, AI tools explode, and expectations on law firm owners grow. Tyson talks about how to think about growth without creating more chaos, how to build systems that actually work, and how to avoid chasing every new shiny object that promises results but rarely delivers.This project is a natural extension of Maximum Lawyer's mission to help law firm owners learn from each other, share what works, and build firms that create freedom, impact, and long-term growth. Tyson explains how he has essentially crowdsourced the insights from the community, wins, mistakes, patterns, and turned them into a framework designed for the real world, not theory.The first people to experience this project will be in the room at the June YouTube Accelerator in Chicago, where law firm YouTube experts Ryan Weber and Jeff Hampton will also be breaking down exactly how they built and scaled their channels. If you want concrete YouTube strategies and a new way to think about your firm's next level, you do not want to hear about this secondhand.In this episode, you'll learn:Why traditional growth often creates more chaos, not more freedomThe core patterns Tyson keeps seeing across successful and struggling firmsHow AI and new tools fit into your systems without derailing your focusHow this new project fits into the Maximum Lawyer ecosystemWhy the June YouTube Accelerator is the first place it will be revealedHighlights00:00 – Behind the scenes: Tyson's new project for law firm owners00:40 – Patterns he keeps seeing: growth, leadership, mindset, systems, delegation01:30 – Bigger questions in a changing industry: AI, chaos, and owner freedom02:15 – What the project is really about: growth with intention, systems, and mindset03:10 – Built from the community: crowdsourcing wins, mistakes, and real patterns04:05 – Why the pre-launch happens at the June YouTube Accelerator in Chicago05:00 – Ryan Weber & Jeff Hampton: YouTube experts bringing “five years in a few days”06:00 – Invitation: be in the room, don't hear about the project secondhand07:00 – Final promise: a long time coming and built to help owners reach their next level

Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what's actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business. For more on Shock Surplus and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Eva is a Brand & Marketing Designer, and the Ringleader behind Flying Colours Creative®, where bold brands step onto the main stage to own their weird. She helps personal brands & service providers bring their personality to the spotlight of their brand by designing and implementing bold brand identities so they can command attention and succeed with Flying Colours.Eva's Links:

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Acorns, Warby Parker, TalkSpace: & Hims • Acorns: Head to https://acorns.com/badfriends or download the Acorns app to get started. • Warby Parker: Buy one prescription pair and get 20% off any additional pairs at https://warbyparker.com/BADFRIENDS • TalkSpace: Get $80 off your first month at https://talkspace.com/BADFRIENDS with promo code SPACE80 • Hims: For simple, online access to personalized and affordable care for Hair Loss, Weight Loss, and more, visit https://Hims.com/BADFRIENDS. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Arsenal Win The Premier League! 4:00 Carlos Goes Full Robin Williams 9:00 That's NOT Akaash's Brother... 15:00 We Do This Every Week 23:30 McKone Gets Braids 27:20 Return of the Doc! 35:00 Donuts, Coffee, & Wine 43:30 Popeye's Spinach & Japanese Walking 48:00 Hantavirus & Ebola 54:00 Recasting Captain America 1:01:00 Hulk Hogan & The Tonga Kind 1:06:00 The Dream More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices