Podcasts about Branding

Confidence discussion- Dr. Gigi Sabbat and Jo Espejo  Meet Jocelyn Espejo, affectionately known as Jo, the visionary founder behind Branding by Jo. As a brand photographer and your new creative partner, Jo is passionate about empowering entrepreneurs to grow their businesses without the relentless hustle, uncovering the missing piece to elevate their online presence. In Jo's own journey, she intimately understands the challenges of being behind the scenes, grappling with the belief that her audience only cared about her work, not her presence. However, when she embraced the power of showing up authentically, it became a game changer and a testament to the principle of faith over fear and discovering confidence. This pivotal realization fuels Jo's mission to work with entrepreneurs like you, guiding them to step into the spotlight and revolutionize their online identity with visually stunning images. With a deep understanding of the delicate balance between personal and professional branding, Jo brings a unique perspective to her work. She believes that your story is an integral part of your brand, and by showcasing it through captivating visuals, you can forge a genuine connection with your audience. As the creative force propelling Branding by Jo, Jocelyn Espejo invites you to join her in transforming your brand narrative. Through her lens and expertise, she not only captures moments but crafts a visual language that resonates, ensuring that your brand stands out in a crowded digital landscape. Get ready to elevate your online presence and redefine your brand with Jo, your dedicated partner in the journey to visual storytelling success. www.brandingbyjo.com

Lady! This week Terri and Dr. Dom welcome powerhouse visionary Ashley McGirt-Adair to Cultivating H.E.R. Space to broaden your awareness to additional tools and resources available to you as you travel along your healing path. Ashley is a dynamic trailblazer who listened to her inner wisdom and allowed that internal voice to guide her as she built a thriving clinical practice and foundation geared towards helping Black women afford the mental health care we so often need. Ashley is the founder of the Therapy Fund Foundation, a nonprofit focused on eliminating barriers to mental health care in Black and historically excluded communities. She is also the author of the forthcoming book, The Cost of Healing in Silence: Navigating Racial Trauma and the Call for Culturally Responsive Care. Ashley keeps it real about the barriers that keep Black women from tending to themselves and how she found the courage to step out on faith and build the phenomenal service she’s offering to the world. Since slavery Black Americans have experienced a litany of traumatic events and have somehow managed to survive to this present day. The issue is that until we, collectively, address those numerous traumas and all of their manifestations we will continue to just do that – survive. Ashley and her team want us to thrive and they are committed to connecting Black women with culturally attuned and responsive providers who are equipped to navigate the complex and layered issues that we face. Lady, there are many forces in this world that are designed to weigh you down and discourage you from reaching your full potential. But, like the sea turtles making their pilgrimage to the water you, too, can make the arduous trek from being broken and in pieces to being in your power. Tune in to today’s episode for actionable steps and resources you can access right now! Don’t forget you can also book a consultation with Dr. Dom so that you can establish your team of providers ready to help you breakthrough to your next level. We love you for real, lady! Quote of the Day: "We need access, equity, and action that ensures healing isn’t a privilege, it’s a right." – Ashley McGirt-Adair Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Where to find Ashley McGirt-Adair: Website: Therapy Fund Foundation Instagram: @therpayfundfoundation Facebook: Therapy Fund Foundation Website: Ashley McGirt Book: The Cost of Healing in Silence: Navigating Racial Trauma and the Call for Culturally Responsive Care LinkedIn: Ashley McGirt Instagram: @therapywithash Facebook: Ashley McGirt Counseling Services LLC Twitter (X): @TherapywithAsh YouTube: Ashley McGirt Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

After a well-deserved holiday break and a week off from the podcast, the guys are back for their first show of 2026. Brandon Berrio, Executive Director of Social Media & Branding, joins the show to talk about his background in communications and his current role overseeing all social media for LSU Athletics.

The future of commerce hinges on agility, but most brands remain stuck at spreadsheet speed. Louis Camassa, Director of Product Management at Rithum, breaks down findings from the 2026 Commerce Readiness Index and reveals why data quality, inventory latency, and algorithmic visibility matter more than channel expansion. We're uncovering the infrastructure bottlenecks threatening AI's potential, and what it actually takes for brands to compete when algorithms decide what gets discovered.Your 2026 Resolution: Get UnstuckKey takeaways:63% of commerce teams face data quality issues affecting business decisionsInventory latency remains a competitive differentiator in agentic commerce experiencesZero-click phenomenon reducing referral traffic by 9% across e-commerce channelsAI compute costs compressed 10x in one year, matching traditional searchEnergy infrastructure, not algorithms, poses the greatest bottleneck to AI advancementKey Quotes:[00:02:04] Lou Camassa: "Most companies, whether you're a retailer or brand, you're moving at spreadsheet speed. That's just not the way of the future."[00:10:55] Lou Camassa: "We don't want to take from the past and just push it into the future. When we go into a chat experience, we don't want to drop somebody onto a homepage with a banner and categories. Let's think about this differently."[00:18:58] Lou Camassa: "We're seeing drops of about 9% across e-commerce in general on referral sources from Google because data is just being propagated in the AI overviews."[00:24:04] Lou Camassa: "Inventory latency is going to be a big game changer. It helps us get faster shipping and creates a competitive factor, specifically in LLM search, where everything else is commoditized."Associated Links:Check out Rithum's 2026 Commerce Readiness IndexLearn more about Rithum's offerings.Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch the YouTube version of this episode HEREAre you a lawyer looking to become better at video marketing? In this episode of the Maximum Lawyer Podcast, marketing expert Ryan Webber addresses lawyers at the MaxLawCon event, urging them to embrace video marketing to grow their practices in 2025. He debunks common excuses lawyers have for avoiding video, shares the success of his wife's real estate law YouTube channel, and highlights how video content builds trust and attracts clients. Marketing has changed over time and more so with the rise of the internet and social media. Many people are looking you up before they call you to get to know you and your business better. Because of this, it is important to have a presence online and have a good marketing strategy. Many lawyers have excuses for why they don't want to be on social media or record videos as part of marketing. Whether it be not knowing how to act on camera or how to edit, not focusing on marketing can keep you from making money and getting a good reach.When focusing on marketing, it is important to build a moat. A moat is doing something different and unique that AI or your competitors can't do. Think about something that makes you stand out from others. Maybe it's your creativity or the type of camera equipment you use when making videos. This will make it difficult for people to copy you. Viewers love paying attention to things that are different and unique, so create something only you can do!Listen in to learn more!1:10 The Evolution of Marketing & Online Presence4:59 Debunking Video Excuses10:38 The Power of Video Reach14:13 Educational vs. Entertainment Content16:17 Building a Moat & Unique Value Connect with Ryan:Podcast InstagramThreads YoutubeYouTube BlueprintTune in to today's episode and checkout the full show notes here.

Send us a textShownotes can be found at https://www.profitwithlaw.com/515.Most law firm owners struggle to grow because they look and sound like everyone else.In this episode of the Profit with Law Podcast, Moshe talks with John Rizvi — The Patent Professor — about how branding became one of the biggest drivers behind building a $10M+ national patent law firm.John didn't grow by copying what other firms were doing. He grew by making a clear decision about who he wanted to be in the market — and then backing it up everywhere clients interacted with his firm.If your marketing feels interchangeable, your website could belong to any firm in your city, or your growth has stalled despite spending more on ads, this conversation will help you see why.Resources mentioned:

In this episode of Remodelers On The Rise, Kyle reflects on twelve standout podcast episodes from 2025 — one from each month — and shares the key takeaways and insights that stuck with him. From leadership and branding to marketing, delegation, and client experience, this year-in-review episode is packed with practical reminders to help you move quickly... but not rush, as you grow your business in 2026. ----- Want to keep in touch with past clients and prospects without the hassle of writing content yourself? That's exactly what Remodelers AutoPilot does — each month you get a done-for-you email newsletter and social media posts, ready to send. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Business is all about solving problems. Your clients are your most valuable marketing asset. Move quickly, don't rush. Branding matters more than you think. Clients connect with stories. Investing in team growth leads to higher retention rates. Trust people, even if they haven't proven their trustworthiness yet. Advertising is the price you pay for not being remarkable. We need to learn to delegate to avoid burnout. Emotional safety is crucial in relationships. ----- Chapters 00:00 Introduction to the Year in Review 03:44 Branding and Storytelling in Remodeling 06:09 Employee Engagement and Team Motivation 09:04 Strengthening Company Culture 11:59 Building Trust Through Branding 12:57 Time Management for Remodelers 13:53 Transforming Marketing Strategies 15:20 Leadership and Team Management 17:17 Lessons from Entrepreneurship 18:14 Enhancing Client Satisfaction 20:08 Aging in Place Strategies 21:06 Sales Conversations and Storytelling 22:33 Balancing Business and Marriage

You should download my free TOOLKIT for new record labels... http://otherrecordlabels.com/toolkit   Thanks to LANDR for sponsoring this episode. landr.com/otherrecordlabels   Imposter syndrome is one of the biggest reasons people never start a record label. That quiet (or loud) voice asking: Who am I to do this? Why would anyone care about my taste, my curation, or my point of view? In this episode, Scott breaks down why imposter syndrome never really goes away—even for Grammy-winning label owners—and why that's actually good news. Instead of waiting to feel “qualified,” he reframes the conversation around what truly makes a record label valuable: your unique taste, your lived experience, and the specific combination of influences only you can bring to the table. You'll learn how to: Understand why imposter syndrome is normal at every level of the music industry Identify the unique ingredients that make your label different (genre, geography, format, values, and that all-important X-factor) Stop comparing yourself to existing labels and start owning your own curation If you've been stuck in analysis paralysis, feeling like an outsider, or waiting for permission to begin—this episode is your reminder that no one else can build the label you're meant to create. Because yes, we're all imposters. And that's exactly why your record label matters.   Branding Your Record Label (Why the Name Matters Less Than You Think) In Episode 2 of How to Start a Record Label This Year, Scott dives into branding—specifically how to name your label, define your identity, and build a brand that actually connects with the right audience. If you've been stuck obsessing over the perfect label name, this episode is your permission slip to move on. Scott breaks down why your name won't make or break your label, what does matter when choosing one, and how to avoid common mistakes that can slow you down before you even release music. This episode covers: Why most successful labels weren't built on clever names—but clear identity Practical rules for choosing a label name (logos, domains, searchability, and social handles) How niche, taste, and curation form the real foundation of your brand Using genre, geography, format, and values to “dog-whistle” to your audience Translating your niche into visual branding, design, and consistency Branding isn't just logos and colors—it's the sum of your taste, your mission, and the community you're building. When done right, someone should be able to spot one of your records from across the room and know it belongs to your label. This episode will help you stop overthinking, pick a name, define your niche, and start building a label identity that feels intentional, confident, and unmistakably yours.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brand presence and timing shape viewer memory. They reveal why showing your brand early and often for at least two-thirds of the ad is critical for recognition.Topics covered:   [01:00] "Brand Recognition in Television Advertising: The Influence of Brand Presence and Brand Introduction"[02:00] How brand presence affects recall[03:00] The cost of delayed brand introduction[04:00] The two-thirds rule for optimal recognition[05:00] Building memory structures through creative[06:00] Why storytelling techniques can backfire  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Gerber, C., Terblanche-Smit, M., & Crommelin, T. (2014). Brand recognition in television advertising: The influence of brand presence and brand introduction.Acta Commercii, 14(1), 1–9. https://doi.org/10.4102/ac.v14i1.223  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there's a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm's narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp'd Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today's breakthroughs in 5G, AI, automotive, and beyond. It's one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

And The Writer Is... Diplo! This episode isn't about hits. It's about how culture actually gets made. Taste, burnout, and building culture without permission. From growing up in Florida crate-digging scenes no one cared about, to turning underground instincts into global movements, Diplo breaks down the uncomfortable truth behind longevity in music: following your taste when everyone else wants safety. We get into: The real physical and mental toll of nonstop touring in a world that never shuts off The power of branding and how he did it (and why you have to, to) Breaking scenes before they're acceptable Burning out, disappearing, and rebuilding without chasing relevance Why instinct beats public approval every single time And the reality of turning risk into influence and underground energy into global impact This episode is for anyone building anything. Thank you for listeningA special thank you to our sponsors… Our lead Sponsor, NMPA— the National Music Publishing Association. Your support means the world to us. And @splice — the best sample library on the market. Period. Chapters 00:00 – Diplo Is Here 01:02 – Episode Intro 01:45 – AI, Sora, and the Future 03:18 – How Diplo Uses AI in Music 06:15 – Using Prompts to Produce 07:44 – How Diplo Got Into Music 10:32 – How Ross and Diplo Met 14:05 – Life as a World-Touring DJ 16:04 – Dr. Luke Signed Me to Steal My Drums 16:36 – Diplo's Origin Story 17:13 – Riff Raff, Culture, and Being Hated 18:43 – Making “Where Are Ü Now” 20:04 – Creating Jack Ü with Skrillex 21:37 – Orlando DJ Gigs to Philadelphia 24:33 – First Session with Vybz Kartel 27:23 – Branding, the Internet, and Selling Mixtapes 35:01 – The Story of “Paper Planes” (M.I.A.) 36:44 – How to Find Success in Music 37:57 – NMPA + Splice (Sponsors) 39:25 – “Climax” and Finding His Strengths 43:54 – Why He Started Mad Decent 46:41 – Learning Music and the Birth of Major Lazer 49:30 – The Story of “Lean On” 53:04 – Diplo's Cheat Code for Creating Fearlessly 54:06 – Country Music 55:28 – “Heartless” and Morgan Wallen 56:19 – Collaborator Rapid Fire 1:00:28 – Diplo's Branding Advice 1:03:32 – Charli XCX 1:05:00 – How He Doesn't Lose Himself on Tour 1:06:59 – Nothing Is Perfect. Everything Gets Better. 1:07:19 – Diplo's Run Club 1:08:00 – Diplo's Final Advice Hosted by Ross Golan Produced by Joe London and Jad Saad Post Production by Pratik Karki Hosted on Acast. See acast.com/privacy for more information.

Watch the YouTube version of this episode HEREAre you a lawyer looking to learn about personal and professional growth? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Chris Earley about his unconventional path to founding a law firm, the challenges he faced in the legal profession, and his journey of personal growth. He discusses the pivotal role of mentorship, mindset shifts, and self-care practices like meditation. Chris shares his insights on the need to address personal issues while running a law firm to ensure they don't interfere with professional responsibilities. Being a lawyer can be very tough, especially with the types of cases seen and it can lead to irrational and heated behaviour that can affect other people. Chris tells listeners to pause and really take some time to think about your feelings before you potentially make a mistake, like sending a fiery email. It is also important to think about healthy alternatives like therapy to work through your issues.It is really important for lawyers to be authentic. Being real and vulnerable is the best way to connect with people and network with others in the industry. For Chris, he uses LinkedIn as a platform to share real, vulnerable moments with followers. It is the perfect place to share successes and failures so others can learn, especially for fellow lawyers who are looking to learn from those who are more seasoned.Listen in to learn more!3:52 Lessons on Mindset Shifts5:48 Navigating the Overload of Legal Experts 16:45 Addressing Personal Issues33:37 Vulnerability as a Superpower38:10 Authenticity for LawyersConnect with Christopher:Website InstagramLinkedin717-956-2501Tune in to today's episode and checkout the full show notes here. 

About John Dwyer:John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box, and his marketing consultancy business is called The Institute Of Wow, with John's mantra being that one's marketing needs to “wow” prospects. He's also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society, heading up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry. This was probably one of the most successful “incentive-promotions” in the world, resulting in many billions of dollars in extra home loans. John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing “incentive-based marketing offers” that can be targeted specifically to certain audiences. His client list reads like a Who's Who of business and includes the likes of Rupert Murdoch's News Ltd, 7-Eleven, Westfield Shopping Centres, Walt Disney, KFC, and BP, because they acknowledge he is “the master of creating incentives that work.” In this episode, Dean Newlund and John Dwyer discuss:Why most marketing efforts fail to prove real ROIHow direct response marketing builds brands and drives sales simultaneouslyThe role of incentives and sampling in moving customers off the fenceUsing data and statistics to earn credibility with executivesTranslating creative ideas into measurable business outcomes Key Takeaways:Track cost per lead and conversion rates daily so you can identify ad fatigue early and change creative before performance drops.Design marketing offers that distract attention from price by using incentives, sampling, or bonuses instead of discounts.Present marketing results to executives using statistics and ROI metrics rather than ideas, branding language, or vanity metrics.Turn your expertise into a high-converting offer by giving value first, then inviting prospects to engage deeper instead of selling immediately. "Give, give, give, give before you ask.” — John Dwyer Connect with John Dwyer:  Website: https://theinstituteofwow.comEmail: john@theinstituteofwow.comLinkedIn: https://www.linkedin.com/in/instituteofwow/See how incentive-based vacations can drive instant leads: https://vacationsincentive.com/Discover how Facebook contests can generate qualified leads fast: https://fbcontestleads.com/   See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

For years, business owners have been told to follow a familiar playbook when it comes to hiring: Take your time. Be selective. Hire slow, fire fast. But more and more owners are discovering that those rules don't fit the reality they're facing right now. This week, William Vanderbloemen says employers can no longer indulge the luxury of hiring slow. “The shortest sermon I've got,” says the former pastor, “is candidates are more fickle than ever, and owners need to realize that.” Paul Downs says he's trying to figure out what's gone wrong with his hiring process: Is it the way he uses Indeed? The way he approaches candidates? Or the differences between hiring white-collar and blue-collar employees? Jaci Russo believes companies should always be marketing their brand as an employer and always be on the lookout for good people—even when they're not actively hiring. Plus, in a wide-ranging, end-of-year discussion recorded in December, the three owners talk about whether they hit their numbers in 2025, whether they use a formal budgeting process, what they expect in the year ahead, and how far out they can realistically see when they try to plan for the future.

Hiring doesn't have to feel risky, chaotic, or overwhelming—but for many advisors, it does. In this episode, Libby breaks down why hiring the wrong way is one of the biggest drivers of stress, frustration, and team dysfunction in advisory firms. Whether you're actively hiring or just thinking ahead, this conversation will help you step into your role as CEO, clarify what your business truly needs, and design a team structure that actually supports growth instead of creating more work. In this episode, you'll learn:Why hiring a person before defining the role often leads to burnout, confusion, and poor performanceHow to use a simple org chart exercise to identify role gaps, overlaps, and misaligned responsibilitiesThe difference between stewarding people and stewarding results—and how great leaders balance bothWhy more help isn't always the answer, and when clarity and systems matter more than another hireHow defining roles creates better onboarding, stronger accountability, and clearer growth paths for your teamHiring well starts long before interviews and job descriptions. When you design roles intentionally and align them with your vision, hiring becomes less stressful and far more effective. This episode will help you slow down, think like a CEO, and build a team that makes your business feel easier to run—not harder.Learn more about Claire's hiring process HERE!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

SHOW NOTES:SUMMARY: This is part of an FAQ series featuring Michelle Griffin and Matt Zaun, who discuss personal branding and strategic storytelling.Michelle Griffin coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He's the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.

Points of discussion:1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]2. In-house with Rhinegeist3. On the perils of releasing a budget brand [BBT Newsletter]4. How we built the Cold Drinking Beer brand [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Here's a behind-the-scenes look at running a creative business. In the first episode of 2026, Michelle breaks down her journey from designing flyers in a college computer lab to building a brag-worthy branding studio with a global team. Get the full picture— from accidental entrepreneurship and world travels to surviving the feast-famine cycles of client work and climbing out of the scarcity mindset. Thinking about starting your own thing, or just want to know how a creative stays inspired a decade in? Hit play! ------------------------ In today's episode, we cover the following: Podcast announcements What to expect from The Kiss My Aesthetic Podcast in 2026 The birth of MKW Graphics Becoming a digital nomad Starting the Kiss My Aesthetic Podcast Building the MKW Creative Co. team Brand positioning and transformation Navigating burnout and boundaries in leadership Upleveling business operations The mindset shift from doer to leader ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Q1 2026 has a way of making everything feel urgent - goals, routines, expectations. In this episode of Branding with Becks, we're slowing that energy down.This is a gentle clock-in for the start of 2026. A reminder that progress doesn't have to be loud and showing up consistently matters more than rushing toward perfection.Whether you're feeling excited, overwhelmed, or somewhere in between, this episode is an invitation to begin Q1 with intention. Perfect for anyone craving a calmer, more grounded start to the year.

We're back for 2026!In this episode, the hosts discuss various personal experiences, including love stories, running in Tennessee, and setting New Year goals. They introduce their guest, Sam Pate (14:28), the creator of Bear Butt Wipes, who shares his journey of entrepreneurship, the challenges he faced, and the importance of branding. The conversation touches on balancing family life with personal ambitions and the significance of networking in business. Sam shares his journey of expanding his brand into the outdoor market, focusing on sustainability and community engagement. He discusses the challenges of product development, the importance of branding, and the strategies he employs to grow his business organically. The conversation also touches on personal experiences, sponsorships, and the significance of customer feedback in shaping the future of his product.During the Tros, Eric and Erika celebrate the new year with excitement and reflections on their holiday adventures. They discuss listener engagement, personal goals for the year, and introduce their guest, Sam. The conversation also touches on the evolution of MTV, family traditions during Christmas, and the joys of gaming with the Nintendo Switch. They wrap up with thoughts on fundraising and community support, emphasizing the importance of listener feedback and personal growth.Chapters00:00 Welcome Back and New Year Excitement06:27 Listener Engagement and Feedback Survey09:20 Setting New Year Goals and Personal Growth14:28 Introducing the Guest: Sam Pate of Bare Butt Wipes20:01 Sam's Journey into Running26:04 The Birth of Bare Butt Wipes32:02 The Development of the Product35:13 Brand Identity and Marketing Strategies51:44 Logo Design and Brand Identity56:46 The Journey of a 100-Mile Race60:30 Sponsorships and Community Engagement62:14 Manufacturing and Product Development Challenges01:17:28 Reflections on the First Year of Business01:21:22 Organic Growth and Patience in Business01:29:40 Creative Marketing Ideas and Brand Identity01:31:00 Family Feud Experience and Personal Stories01:40:23 Discussion on Small Business and Product Quality01:42:13 Nostalgia for MTV and Cultural Reflections01:49:35 Holiday Reflections and Family Traditions01:52:49 Gaming Adventures: The Nintendo Switch Experience01:54:43 Car Troubles and Life Lessons01:59:18 Racing Perspectives: Value in Running Events02:01:53 Fundraising Fatigue: A Hot Take on Community SupportStrava GroupLinktree - Find everything hereInstagram - Follow us on the gram YouTube - Subscribe to our channel Patreon - Support usThreadsEmail us at OnTheRunsPod@gmail.com Don't Fear The Code Brown and Don't Forget To Stretch!

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: DraftKings, BlueChew, Kachava & Shopify • Download the DraftKings Sportsbook app NOW and use code BADFRIENDS* • BlueChew: Get 10% off your first month of BlueChew Gold with code BADFRIENDS. • Kachava: Go to https://kachava.com and use code BADFRIENDS. New customers get twenty dollars off an order of two bags or more, January 1st through 31st! • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Rudy Saves Bobby Mom 5:00 Bad Friends Big Brother 10:00 The Hills Have Slanted Eyes 15:00 10 Flavors Max 20:00 Kosher Ice Cream 25:00 Brain Fart 30:00 Dumplings & Covid 35:00 Bonus Egg Roll 40:00 Counting Patties 45:00 Wegovy Waymo 50:00 Running Into Happiness 55:00 The Butterfly Effect 1:00:00 Her Road or the High Road 1:05:00 Sideburns & My Music 1:15:00 Speech Classes More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Gambling Problem? Call one eight hundred GAMBLER. New York: call eight seven seven eight HOPENY or text HOPENY. Connecticut: call eight eight eight seven eight nine seven seven seven seven or visit CCPG dot org. On behalf of Boot Hill Casino in Kansas. Wager tax pass-through may apply in Illinois. Twenty one plus in most states. Void in Ontario. Restrictions apply. Bet must win to receive Bonus Bets which expire in 7 days. Minimum odds required. For additional terms and responsible gaming resources, see D K N G dot co slash audio. Limited time offer. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Go to www.LearningLeader.com for world-class notes This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My guest: Oz Pearlman is the greatest mentalist in the world. After leaving Wall Street to pursue his craft full-time, he's performed for Steven Spielberg's family, for Nobel laureates, and Fortune 500 CEOs. He ran a 2:23 marathon and holds the record for most laps around Central Park in a single day. With five kids and 250+ performances a year, Oz has mastered the art of reading people and understanding what separates good from world-class. Key Learnings (In Oz's words) Doug Anderson is the magician who got me into magic. When I was 13 years old, I went on a cruise with my parents. I got pulled up on stage and took part in a magic trick. (The sponge balls)  After the trick, my dad and I started creating theories on how the trick worked.  The people in every industry who make it to the top are the ones who are kind and respectful to others. As soon as you stop thinking that you can learn from others, you start dying.  What is the recipe for success? It's getting through the tough times. When I walked up to someone at a restaurant, and I'm 14, and I have a very fragile ego, after three tables in a row at differing levels of rudeness go by, "Dude, get outta here, man. Like, I don't wanna see this," it hurts. That's a painful thing to experience. I had to learn a defense mechanism very quickly because carrying that pain, pain turns into anger. When I get to the next table, I'm angry at the next group, even though they haven't done anything wrong to me. I realized to get my goal, I needed tougher, thicker skin. Deflect the rejection onto someone else.  Create separation between you and rejection. I created what I would call an agent in my own mind. When you're in showbiz, the conversations you don't wanna have, your agent has for you. I'm a 14-year-old doing restaurants. I don't have an agent, so here's what I decided. When they don't like me, they don't know me. They don't know Oz Pearlman. They know this guy Oz the magician, who walked up to them. Maybe my tricks aren't good enough. Maybe my approach wasn't good enough. Maybe they had a bad day at work or their kid's sick. I made it less about me, and I was able to deflect all of that pain and hurt to this other person. The fear of rejection is worse than the rejection itself. Once you experience rejection a few times, it's not that bad. It's like dating. It's a numbers game. You'll probably not meet your spouse on the first try. You gotta meet a whole lot of other people to realize what you like best in the person that hopefully ends up spending your life with. "Never let someone else be in charge of your destiny." When I do a gig, I don't wait for someone to go, "Oh man, that'd be great. Let me get your business card." I go, "Amazing. Let me get your number and your info. I'll have someone from my team call you." My team is you, me, myself, and I. There's no team. But it sounds fancier. Fake it till you make it. Branding is so important. When I went on America's Got Talent, I made a conscious decision to separate myself from the guy from the year before. (Matt Franco) He won. I thought we were too similar. I had to do something unique or do something better than anyone else. That's when I branded myself as a mentalist and not a magician.  Mentalism is much harder than magic to practice. Magic can be practiced in front of a mirror until you get almost perfect at a trick. Mentalism is near impossible to practice at home without an audience. It's like comedy. You can't tell jokes to a mirror and find out if they're funny. You need the audience to do it. Charm takes the sting out of so many things in life. It allows you to win people over quickly. What is charm? Just the ability to smile, to make someone laugh, to be vulnerable in a certain moment. That's a skill that's developed, and if you study it well, you can develop it quicker because everyone thinks it's natural. What I've learned from comedians:  It's the purest form of entertainment that exists. You, the audience, and a microphone. I think you start to get a feel for timing. Where to pause, what's funny, how to get people on your side. With a heckler, there's a very fine line between punching down and offending your audience versus having them on your side and laughing with you at someone as opposed to laughing at someone.  I'm a slightly more exaggerated version of myself when performing. The volume is turned up a little. The charisma is turned up a little, the ability to joke around, but it's me. I think that resonates. Walking into a room smiling, having no hesitation, connecting with somebody, remembering their name, giving them a compliment. Such easy, low-hanging fruit, separates you from 90% of other people if you can do them consistently and effectively and genuinely. "That's why he's Steven Spielberg." The Steven Spielberg lesson changed how I see success. I did Spielberg's dad's 99th birthday. At the end of it, Steven beelines to me and I'm ready. I thought I'd get 30 seconds. He talked to me for upwards of 20 minutes. He just asked question after question after question. When I left it was like a blur. I didn't ask Steven Spielberg a single question about Jaws, Close Encounters. I had all these things I wanted to ask him. I'm like, man, I totally screwed that up. But over time, the lesson got through to me. It wasn't about me. It wasn't what I was gonna ask him. It was about him. It was learning what makes him tick. No matter who you become, if you can make the other person feel like they're a star when they meet you, they will always remember that memory. Try to deflect. If people ask you questions, answer, but ask them something about themselves back that no one's asked them. Make them feel seen and heard. Make them feel like they are the star of your movie as well. Little things add up to big things over time. If you were to ask my kids what do I ingrain in them all the time? Gratitude and being polite. One of my secrets to success has always been being very polite. "Please, thank you. Always."  Write a thank-you note. When I was doing bar mitzvahs, birthday parties, I realized early on, when people are throwing a party, it's very stressful. The person hosting doesn't always have the greatest time. They're so worried about everyone else.  Create memorable moments. I would take a selfie with the bar mitzvah kid. I found this online service where I could instantly upload the photo. I would always give a compliment that was specific. I'd send these cards to them on Monday. The parties are usually on Saturdays. It would get there Tuesday or Wednesday. To this day, 15 to 20 years later, I'll get emails when I'm on TV from people being like, "I just dug up this card from 17 years ago. You were at Benjamin's Bar Mitzvah, and now he's 30 and has a kid of his own." Takes notes | Write everything down.  In today's day and age, there's a power in the human touch that still exists. Take notes, write stuff down. I'll leave a gig, I'll write some stuff down, I'll remember it. If I run into that person again in a month, in a year, in five years, I can literally look at my phone. It's literally like a mentalism trick to reveal that information to people even though they gave it to you already, because it shows you took the time. Some of the biggest things I've ever landed backtrack to small moments. ESPN, the thing that brought us together can backtrack to a Bar Mitzvah 18 years ago where I first met Adam Schefter. The first seed was planted, and I had to keep watering it, watering it, watering it. Small plant, small plant, until it grew into this thing. Now look at all the things that came from all the things I've done with ESPN, where Adam Schefter originated them.  You are interviewing for your next job every single day. You have no idea who might be in the audience. You have no idea, but you give it your all every single time. One time, Adam Schefter was in the audience. Intelligent people are often the easiest to fool. When intelligent people watch what I do, they're confident in their ability to figure it out. They think they're smarter than the average person, so they start looking for solutions. But that overconfidence creates blind spots. They're so focused on being right about how they think it's done that they miss what's actually happening. The more you think you know, the more vulnerable you become to being fooled because you're operating from assumptions rather than staying open to all possibilities. Reflection Questions Oz created an "agent in his mind" to deflect rejection away from his core self, making it about "Oz the magician" rather than Oz the person. What mental separation could you create to handle rejection or criticism more effectively in your professional life? Oz emphasizes that intelligent people are often the easiest to fool because they're confident in their ability to figure things out. In what areas of your life or work might overconfidence be blinding you to what's actually happening? Oz sends handwritten notes with specific compliments and a selfie to everyone he performs for.  What's one relationship in your network right now that could be strengthened with this level of intentional follow-up, and what specific compliment could you give that person? More Learning #525 - Frank Slootman: Hypergrowth Leadership #540 - Alex Hormozi: Let Go of the Need of Approval #510 - Ramit Sethi: Live Your Rich Life Audio Timestamps 02:43 Oz's Career 04:48 The Art of Mentalism and Magic 08:22 Early Career and Overcoming Rejection 17:45 Branding and Success Strategies 22:59 Authenticity and Charm 27:25 Building Trust Through Honesty 27:53 Developing Genuine Confidence 28:36 The Power of Preparation 29:22 Learning from Failure 31:24 Connecting with Influential People 34:27 The Importance of Politeness and Gratitude 37:05 The Art of Follow-Up 42:27 Handling Nerves and Anxiety 43:23 The Magic of Mentalism on Ryan 51:55 EOPC

Most people think a headshot is just a photo. James Stewart knows it's a leadership statement. As a nationally recognized brand portrait photographer, James works with executives, championship athletes, and top performers to capture confidence before they even say a word. In this episode, we uncover: 

What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nagging question of why healing still feels out of reach.We walk through the practical shifts that made the biggest impact: defining a specific audience, building four simple content pillars, and reshaping a homepage around problems and solutions instead of vague inspiration. Ellie explains how clarity made consistency doable and how consistency made measurement meaningful. From Instagram engagement to email open rates, she now uses data as a compass, not a report card—doubling down on topics that resonate and gracefully letting go of what doesn't.You'll also hear about an ethical visibility win: a respectful client email series that simply named her resources—podcast, book, shame quiz, and the Better Way guide. The result wasn't pushy; it was supportive care beyond the therapy hour. Ellie then breaks down her Better Way framework—awareness, education and exploration, taking down defenses, transformation, establishing and empowering, and rising in resilience—and shows how it helps people move from surviving to thriving with both therapeutic depth and faith-integrated hope.If you're a clinician, creator, or founder who's tired of guessing at content and watching a “pretty” brand underperform, this conversation offers a practical roadmap. We cover audience definition, messaging, site structure, content strategy, and simple metrics you can track today. Listen, take notes, and then tell us your next move. If this helped, follow the show, share it with a friend who needs brand clarity, and leave a quick review so more people can find it.Read it HERE.Support the show

During the slow season between Christmas and New Year's, John Pajak sits down with Ezra McCarthy of Green Frog Web Design to talk about what lawn care operators should be doing right now to set up a stronger 2026. They break down why a pretty website is not enough, how SEO drives leads, how to think about customer acquisition cost, and why your website should function as your 24/7 salesperson. Plus, they cover simple off-season planning moves that help you get "everywhere" in your market and convert more of the leads you are already generating. Green Frog Web Design: greenfrogwebdesign.com Shortcut domain: ilovemyfrog.com Comments and Questions are welcome. Send to ProfitswithPajak@gmail.com Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser.  Relay Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast  Equip Expo 2026 Tickets: https://plus.mcievents.com/EquipExpo2026?RefId=PAJAK Upcoming Events:   Show Partners: Yardbook Simplify your business and be more profitable. Please visit www.Yardbook.com  Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK Relay Relay is small business banking that puts you in complete control of what you are earning, spending, and saving. Click here to sign up for Relay and get $50.00 cash bonus!http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast  Mr. Producer Click the link to connect with Thee Best Podcast Producer in the biz! https://www.instagram.com/mrproducerusa/   Green Frog Web Design Get your first month for only $1 when you use code, PAJAK, and have your website LIVE in 3 weeks from projected start date or it is FREE for a year. https://www.greenfrogwebdesign.com/johnpajak My Service Area "Qualify Leads Based on Your Profitable Service Area." Click on this link for an exclusive offer for being a "Profits with Pajak" listener. https://myservicearea.com/pajak   Training and Courses Budgets, Breakevens, and Bottom Lines™ Workshop John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business. https://www.johnpajak.com/offers/qvgvV8m3/checkout   Yardbook Training Workshops Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money! https://www.johnpajak.com/offers/aJ9YX7aB/checkout

Growing a home-service business from $3–5M to the next level isn't about more leads—it's about clarity, financial visibility, and eliminating guesswork.In this episode of The Better Than Rich Show, host Mike Abramowitz sits down with Paul Maskill, Fractional CFO and founder of Blue Collar Advisors, to break down the systems and scoreboards that unlock predictable profitability—even in uncertain markets.Paul explains why so many contractors feel stuck between $3–6M, how to define what the next level actually means for your life and business, and why accurate numbers turn every business problem into a solvable equation.You'll learn:Why most owners don't need more leads—they need better conversionHow to break down a $6M P&L and engineer $1M in profitThe KPIs every CSR, dispatcher, tech, and marketer should trackWhy online scheduling and ballpark pricing are now table stakesHow pricing mistakes and non-billable time destroy marginsWhen to hire (and when hiring makes things worse)How scoreboards eliminate stress, confusion, and reactive decisionsIf you want more cash flow, fewer surprises, and a business that's actually exitable, this episode is required viewing.⏱️ Timestamps (Retention + SEO)00:00 Intro — Mike welcomes Paul and frames the conversation01:00 “What is the next level?” — Paul's starting point with every client02:00 Why owners chase revenue without knowing why04:00 Defining success beyond “I want 8 figures”08:00 Inside a $6M P&L + the path to $1M profit10:15 Alternative scoreboards: values, impact, team income goals12:00 KPIs for techs, CSRs, dispatch, and marketing17:00 Customer journey leaks — why more leads won't fix it18:40 Online scheduling & modern buyer expectations23:00 Branding vs advertising — where owners misdiagnose problems30:00 Scoreboards: the cure for “busy but broke”33:00 Booking-rate improvements & CSR scorecards35:30 Hiring decisions: data vs desperation39:00 Pay-for-performance & technician productivity40:20 Pricing mistakes & true hourly rate math43:00 Non-billable time, load factor, and undercharging45:00 Paul's free pricing calculator + website framework47:00 What “Better Than Rich” means to Paul Maskill49:00 Closing thoughts + 2026 collaboration preview

Erica reflects on the start of 2026, balancing the success of a recent Colorado vacation with the sudden challenge of a lead employee quitting. Although initially panicked by the resignation, she describes moving past her emotions to focus on business growth and leveraging industry resources to find a replacement. Krupin highlights her commitment to financial discipline, as she plans to prioritize paying herself a consistent salary while integrating her husband into the daily operations of her pet waste removal business. Beyond entrepreneurship, Erica shares her dedication to community involvement and church leadership, viewing these personal and professional hurdles as opportunities for spiritual and leadership development.  Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

That Solo Life Episode 328: The Power of Purpose-Driven Branding with Cat Holt Episode Summary This week, Karen and Michelle are joined by Catherine "Cat" Holt, a seasoned marketing executive with over 25 years of experience building major US brands. Cat shares her journey from the corporate world to founding her own company, driven by a desire to help businesses create purpose-driven cultures. She offers a masterclass on aligning a company's internal values with its external brand message to build a strategic business asset. The conversation also explores how women in their 40s are reshaping their careers, the democratizing power of AI in communications, and the critical importance of women supporting each other to foster community and shared success. Episode HighlightsCa [01:12] From Corporate to Founder: Cat explains why she left a successful corporate marketing career in 2021 to start her own company. [03:51] The Great Reassessment: A look at the trend of women in their 40s reevaluating their priorities to seek more meaning and fulfillment in their professional lives. [08:06] Building a Purpose-Driven Culture: Cat breaks down the concept of purpose-driven branding and how to get started. [09:56] Aligning Inside and Out: Learn how to connect your company's internal culture and values with your external brand messaging for authentic impact. [10:24] Behind the Scenes of Dr. Rick: Cat gives an inside look at the creation of the famous "Dr. Rick" campaign, highlighting the power of honesty and relatability in advertising. [16:40] Brand as a Business Asset: Shifting the perspective from brand as a marketing function to a core strategic asset that drives growth. [27:37] AI as a Communication Equalizer: How artificial intelligence is democratizing brand management and communication, opening doors for solo practitioners. [30:31] Shaping the Future of AI: A call for more women to get involved in AI engineering to ensure the technology is inclusive and representative. [33:42] Finding Your "Female Posse": The undeniable value of women creating supportive communities and championing each other in the workplace. About Catherine Holt Cat Holt is the architect behind one of the most enduring and beloved campaigns in insurance history — Dr. Rick for Progressive Insurance. With a rare blend of strategic rigor and creative soul, Cat has helped legacy brands evolve, challenger brands emerge, and leadership teams navigate the unknown. Today, as President & CEO of Coologee, Inc., she brings that same clarity and courage to companies facing transformation, uncertainty, or opportunity. Connect with Cat on LinkedIn: https://www.linkedin.com/in/catkolodij/ Resources & Additional Information Cat Holt Website: Coologee, Inc. Cat Holt Newsletter: Brand is Business Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

Il y a des mots en marketing qui reviennent régulièrement, on les entends, on les utilise même parfois, sans vraiment toujours savoir ce qui se cache derrière. Le mot du jour, c'est omnicanalité. Si vous avez déjà travaillé de près ou de loin avec un service marketing, je mets ma main à couper que vous avez été confronté à ce terme. Omnicanilité. Et vous avez peut être même croisé le chemin de ses cousins, crosscanal, multicanal et pluricanal. A force on s'y perd, et surtout au-delà d'une simple définition, j'avais envie de creuser le sujet pour comprendre vraiment comment cette stratégie impacte nos marques, pour quel type d'entreprise elle est faite, quelle est la place de nos clients dans tout ça et comment allouer nos budgets. Pour discuter de ce sujet, j'ai demandé à Thibault de Morel de me rejoindre au micro du Podcast du Marketing. Thibault est le CMO du Permis Libre, l'école de conduite en ligne fraîchement introduite en bourse. Thibault est un véritable passionné de marketing, et vous allez voir que notre discussion va bien plus loin qu'une simple définition de l'omnicanal, on est allés jusqu'à prononcer les mots de philosophie marketing. Pour en savoir plus sur Thibault de Morel, vous pouvez le suivre sur LinkedIn ou découvrir Le Permis Libre.---------------

Watch the YouTube version of this episode HEREAre you a law firm owner looking to learn more about how to be a good leader? In this solo episode of the Guild Live Show, Tyson reflects on work-life balance, leadership, and the guilt many law firm owners feel about stepping away from the office. Sharing his own experiences, Tyson explores the psychological challenges of letting go, the importance of trusting your team, and why true leadership is measured by outcomes and freedom.Tyson shares some insights on feelings of guilt law firm owners have when being away from the office. A lot of firm owners tend to tie their value to their presence, which is where this guilt can stem from. There can be thoughts of things going wrong in the office or fires not being put out. To move away from this mindset, it is important to ensure you can trust your team to handle things while you are away. Whether it's delegating work to specific people or asking for updates on a recurring basis, these things can help you feel more at ease and allow that guilt to disappear.Tyson talks about visible versus meaningful effort. For leaders, being present in the office doing things does not mean anything unless you are working on the right things. You have to show up and work with intention to ensure your firm is successful. If you know there are improvements that need to be made, show up and outline steps to get that done. This shows you are serious about making sure your firm grows and succeeds.Take a listen to learn more!4:00 The Guilt of Being Away6:52 The Danger of Identity Tied to Work11:07 Visible vs. Meaningful Effort14:42 Trusting Your Team and Letting Go18:33 Leadership Is About Outcomes19:25 Freedom as a Metric for Success Tune in to today's episode and checkout the full show notes here. 

SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lady! Welcome to 2026. We hope this new year is greeting you with restoration, renewal and an excitement for what’s possible in 2026. This week, Terri and Dr. Dom set the tone for what we hope will be an abundant, juicy year. One way we can do that is by being intentional with our time, our attention and our resources. The ladies dive into a timely conversation about considerations to keep in mind while you are setting your intentions, goal setting and mapping out how you’re going to move through the year with ease and flow. The end of the year is usually considered the triage period for burnout. It is often a time where we are working to recuperate and restore after jam packed year full of obligations, commitments, and responsibilities. The demands of the year can leave one feeling depleted. By assessing your capacity early in the year you get to define what taking good care of yourself looks like so that you can put the systems and boundaries in place to make sure that the number one person in your life is well. Lady, we’re excited about what 2026 will bring and we hope you are too! Head to the Cultivating H.E.R. Space shop and pick up a journal or three so that you have a place to put all of your brilliant plans. We have all of the tools you need including latte mugs for your nourishing tea or bone broth, pillows for your comfort, and fly apparel to let the world know exactly who you are in our shop. And, if you are ready for a true fresh start for the New Year book a consultation with Dr. Dom to establish goals and set up systems so that you move with intention or attend Terri’s Get That Pitch Workshop so you can take your business to the next level. See you at the top, lady! Quote of the Day: “Just because you have the capacity doesn’t mean it deserves your energy.” – Unknown Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

Welcome to Season 12 of the We Don't PLAY!™️ Podcast show! Enjoy the latest instrumental for the show as we dive in shortly!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Efficient Friday episode, Libby speaks directly to advisors who have spent the year learning, consuming content, and gathering ideas, but now need a clear path to action. She challenges you to stop over-educating and start implementing by creating intentional space on your calendar to actually get things done as you plan for 2026

In this episode of Formula Fanatics, a subseries of the the Drive Thru News, the hosts dive into the latest Formula 1 news and provide analyses and predictions for the 2026 season. The discussion covers a wide range of topics including the current state and future performance of top drivers like Lewis Hamilton, Max Verstappen, and emerging rookies. They also examine upcoming changes in car designs and engine regulations, speculate on team dynamics, and humorously discuss the performance expectations for new entries like Cadillac and Audi. Furthermore, they consider the impacts of team management and sponsorships on driver performance and fate. With enthusiastic banter and in-depth analysis, the episode not only recaps the past year's highlights but also builds anticipation for the upcoming F1 season. ===== (Oo---x---oO) ===== 00:00 Welcome to Formula Fanatics 00:39 Reflecting on 2025 Predictions & Lewis Hamilton's Season Recap 02:31 Ferrari's Future and 2026 Changes 04:02 Who's moving to IndyCar? 05:05 Sponsorship and Branding in F1 07:28 New Tracks and 2026 Season Updates 09:04 Driver Lineup Speculations 12:42 Ferrari's Decisions and Hamilton's Performance 15:09 Predicting the 2026 Season 16:21 Haas vs. Audi: A Comparative Analysis 19:03 Driver Predictions and Team Strategies 23:29 Closing Thoughts and Lightning Round ==================== Formula Fanatics, is the high-octane sub-series of Break/Fix Podcast's Drive Thru Motorsports News! This is your pit stop for all things Formula 1 — from breaking headlines and race recaps to insider analysis and paddock buzz. The Motoring Podcast Network : Years of racing, wrenching and Motorsports experience brings together a top notch collection of knowledge, stories and information. #everyonehasastory #gtmbreakfix - motoringpodcast.net More Information: https://www.motoringpodcast.net/ Become a VIP at: https://www.patreon.com/gtmotorsports Online Magazine: https://www.gtmotorsports.org/

Watch the YouTube version of this episode HEREAre you a law firm owner looking to change how you run your business? In this episode of the Maximum Lawyer Podcast, Mathew Kerbis, a lawyer and founder of Subscription Attorney discusses how AI is transforming legal work and why the traditional billable hour model is becoming obsolete. Mathew talks about the framework for using AI effectively within the legal space. It is important to remember that AI tools, like ChatGPT, are not calculators. They have biases and are reinforced by the humans who designed them. They are also not perfect and should be used as an aid. For the legal space, AI should be used to give you all the information before giving you an answer.Mathew delves into the topic of the billable hour model and why firms should move to subscription based models. The billable hour includes doing a bunch of tasks for a client within a set time frame for a price. If a client only pays you for one hour, you are only working for that hour. But switching to a subscription based model with AI in mind means you can scale your business better. You can develop better relationships with clients because there is predictable revenue.Listen in to learn more!4:38 The Latent Legal Market Opportunity9:11 Framework for Using AI Effectively13:25 Retrieval Augmented Generation & Tool Selection16:07 AI in Legal Practice19:10 The End of the Billable Hour & Subscription BenefitsTune in to today's episode and checkout the full show notes here. Connect with Mathew:Website  Linkedin Youtube

The first few minutes the audio might get choppy but it's fixed for the majority of the episode afterwards! Apologies for that.The moment Tori Norman Castillo quit her Wall Street job from an LAX terminal after attending the Grammys, she knew her path forward would be different. As co-founder of Kelzana Artist Management, she's now revolutionizing how musicians build sustainable careers through strategic storytelling.  "Branding goes so deep," Tori explains, drawing from her film background to reimagine artist development. "I think about storytelling for musicians as a movie—what's the plot of their brand? Are they the tragic hero? The rebellious protagonist?" This cinematic approach transforms how artists connect with audiences in an overcrowded marketplace.  Tori's playlist is titled "Top of the Mountain" and it's a journey through life's seasons from the youthful energy of Baby Keem's "16" through reflective winter tracks like Jorja Smith's "I Am." Each selection reveals how music marks transformative moments and shapes our understanding of ourselves. Having grown up in the Blue Ridge Mountains before traveling the world, Tori now returns to Georgia with a renewed appreciation for her roots and the musical influences that defined her.  Kelzana's business model reflects this thoughtful approach, offering everything from foundational brand development to full management services. By meeting artists where they are and building authentic narratives, Tori helps musicians create sustainable careers beyond algorithmic trends.  Whether you're an emerging artist seeking direction or simply fascinated by the intersection of music, storytelling, and personal growth, this conversation offers fresh perspective on finding your authentic voice in a noisy world. Connect with Tori and explore Kelzana's artist-centered approach at https://www.kelzanamgmt.com/.https://open.spotify.com/playlist/40L2daCIrUTYMvhQAzKTB2?si=3vbR3XejS2OoHnlE-qTwbw1. 16 - Baby Keem2. Songbird - Eva Cassidy3. Blue Ridge Mountains - Fleet Foxes4. Speyside - Bon Iver5. River - Leon Bridges6. El Condor Pasa (If I Could) - Simon & Garfunkel7. Gild the Lily - Billy Strings8. These Days - The Jesse Williams Band9. Rather Be Alone - Leon Thomas featuring Halle10. Harvest Moon (Spotify Studios Version) - Lord Huron11. 17 - Youth Lagoon12. I Am - Jorja Smith Support the showVisit us at https://www.superawesomemix.com to learn more about our app, our merchandise, our cards, and more!

Vous connaissez les TedX ? Un de mes rêves c'est de monter sur la scène d'un TedX, alors j'ai demandé à l'une de ses organisatrices de nous donner les clés de la maison.Autres épisodes qui pourraient vous plaire : Comment parler de son entreprise ?Parler à son audience---------------

Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, one of the most awarded and effective creative advertising networks in the world. He served as President and CEO from 2004 to 2024 before stepping into his current role as Chairman. During his tenure, BBDO was named Network of the Year at Cannes Lions a record seven times and was crowned Network of the Decade in 2020.Today, as Chairman of BBDO Worldwide and Chairman Emeritus of the Ad Council, Andrew is focused on mentoring the next generation of creative leaders and helping brands harness creativity for real business growth. In 2022, Andrew was inducted into the American Advertising Federation Hall of Fame. In 2025, he added a new chapter to his legacy as a bestselling author with his book “The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas.”So tune in for a conversation with a leader who believes that creativity is not an occasional flash of inspiration but a way of operating inside any organization. And from the entire team at the show, we wish you all a very Happy New Year!---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shipping frozen premium meats and prepared meals requires precise logistics that most marketplaces aren't built to handle. But Denys Gorbatiuk saw an opportunity where others saw impossible complexity. Grumpy Butcher became Temu's first frozen food seller and proved that operational excellence can break down expansion barriers and create a competitive advantage.Within five weeks, Temu accounted for over 12% of Grumpy Butcher's online sales. Yet the real story isn't just about velocity, it's about reaching younger demographics and using real-time data to fundamentally rethink product creation and curation.From corporate attorney to food industry innovator, Denys shares how mastering the operational challenges of frozen logistics, leveraging platform analytics, and partnering strategically with Temu transformed Grumpy Butcher from a pandemic-era startup into a fast-growing business that redefined how Americans shop for gourmet perishables.Shipping the Impossible – With **Operational ExcellenceKey takeaways:Being first in a hard category pays off: Pioneering frozen food on Temu positioned Grumpy Butcher as a category leader and innovator.Direct feedback and engagement with shoppers on Temu enabled product development, revealing stronger resonance with younger customers and reshaping the broader business strategy.Mastering complex logistics is defensible: Streamlining frozen food delivery and tackling common challenges helped Grumpy Butcher establish its core competitive advantage.Platform partnership means strategic collaboration: Temu provided operational support and guidance that went beyond transactional seller-marketplace relationships.In-Show Mentions:Learn more about Grumpy Butcher's journey on TemuExplore Temu's seller services and marketplace solutionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Text a question to Victoria!What better way to close out the year than with the Season 10 finale of The Branding Business School Podcast! After a year filled with powerful conversations and transformational insights, Victoria is wrapping things up with a highlight compilation of the most impactful moments from 2025 — the clips that made us think deeper, build smarter, and lead more intentionally as entrepreneurs stepping into a new year.In this episode, you'll hear from Kelly Stumpe (The Car Mom) on disrupting industries, Jessica Marx on scaling strategically from 0 to multi-six figures, Robyn Spangler on building authority through vulnerability, and Keri Ford on nervous system support for ambitious founders. We're also revisiting some of Victoria's most-downloaded episodes, including the one where she's in the guest seat!Whether you're launching, scaling to your first $100K, or leading a team and stepping fully into your CEO role, this episode is your permission to pause, reflect, and reset. Let these clips spark inspiration, clarity, and direction as you enter 2026 grounded, confident, and supported. Season 10 may be closing, but while you wait for what's next, dive into the full episodes behind each clip — we will link them below! We'll see you next year! Happy New Year!Listen to the FULL episodes:Episode 155: How The Car Mom Disrupted the Auto IndustryEpisode 159: Luxury Branding 101Episode 161: What It Really Takes to Break $100K, $500K, and $1MEpisode 164: How I Built BrandWellEpisode 167: How Vulnerability Builds Authority (and a Business)Episode 170: The Cognitive Cost of Always-On EntrepreneurshipWork With BrandWell DesignsLooking for Brand Clarity? Join The Branding BusineFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the YouTube version of this episode HEREAre you looking for some insights on how to create a healthy firm culture? In this episode of the Maximum Lawyer Podcast, Tyson interviews law firm co-founder, Travis Howard about his journey from corporate life to building a firm with a strong, authentic culture rooted in shared values, transparency, and conscious leadership. They discuss practical strategies for defining and sustaining company culture, managing ego, and fostering emotional intelligence. As a law firm owner who can control the culture of that firm, it is important for the culture to mimic that of the owners. It is important to take shared experiences of the owners and use those to design the foundations of the culture from that. You don't want to create a culture that simply mimics that of another because you feel that is what your workers want. Using it as inspiration, you understand your own values and that of your staff and create something dynamic.Travis shares some practices that enable growth for a firm. One practice is to be honest with each other about what the core principles are for the firm and follow them. For Travis, his firm still does formal reviews, which began at the start of the firm, to talk about things staff are displeased with and things they can do better. This really builds trust for staff and allows for open dialogue.Listen in to learn more!• 4:19 Building Law Firm Culture• 8:08 Avoiding Toxic Culture• 17:30 Unique Cultural Practices• 31:27 Culture's Role in Reputation and Trust • 35:21 Practices That Enable Growth• 44:51 Introspective and Conscious LeadershipConnect with Travis:Website LinkedIn Tune in to today's episode and checkout the full show notes here.  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Jessica De Gennaro didn't know what a succulent was when she launched Shop Succulents. But she knew how to solve operational challenges, work agilely, and move product quickly on marketplaces. She tapped into the pandemic's succulent boom and built a multi-marketplace operation shipping hundreds of thousands of live plants every year.But how do you scale across regions when you're shipping succulents to consumers across different time zones with varying expectations, living in different climates? And what happens when Temu's scale and network efficiencies across third-party logistics partners help make fulfillment more cost-effective and sustainable for low-cost products that were previously constrained by fulfillment economics?Jessica shares how Shop Succulents grew from 50 to 500 SKUs on Temu in months, leveraging platform-specific catalogs, vertical integration of growing operations, and continuous creative innovation to stay ahead in the highly competitive marketplace landscape.Creativity Is a Competitive Moat When Marketplaces Commoditize Everything ElseKey takeaways:Marketplace success requires constant product innovation: The sea of sameness demands creative catalog curation, strategic bundling, and staying ahead of copycats selling competitive products for lower prices.Temu's shipping discount pass-through enables low-cost product economics that traditional eCommerce shipping rates make impossible, unlocking new catalog opportunities.Temu's scale and network efficiencies across third-party logistics partners help support more cost-efficient fulfillment for low-cost products, unlocking new catalog opportunities.Owning your supply chain optimizes margin: Shop Succulents now grows plants in-house to control costs, differentiate its catalog, and ensure product quality.Platform partnerships should drive collaborative problem-solving: Working directly with Temu's team solved live plant-specific challenges. By directly addressing customer concerns and inquiries, Jessica and her team maintained customer satisfaction and loyalty.Associated Links:Learn more about Shop Succulents' journey on TemuCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Gino Barbaro sits down with Aaron Fraser, founder of the Action Sports Club and bestselling author. Aaron shares his powerful transition from a professional snowmobile racer facing a career-ending injury to becoming a leading expert in helping athletes build personal brands.They dive deep into why building a brand around yourself—your face, your name, and your values—is far more effective and transferable than trying to build an "external" company brand first. Learn how authentic storytelling can attract major opportunities without the need for a hard sell, and discover the crucial difference between branding, marketing, and advertising.If you are an entrepreneur, real estate investor, or athlete looking to monetize your passion and land deals, you need to understand the strategy behind true personal branding.Here are the key takeaways from this episode:✅ Personal vs. External: Why it's crucial to build a brand around your name before launching external products or company names. Personal brands are flexible; external brands get stuck.✅ The Value Proposition: Branding isn't just visual design; it's what people say about you when you aren't in the room. It must align with your core values (like the Shaq example discussed).✅ The Power of Story: How sharing your authentic origin story can attract partners and investors without you ever having to "pitch" them.✅ Defining the Terms: A clear breakdown of the difference between Branding (the identity), Marketing (the overall universe), and Advertising (driving the sale).✅ Sponsorship Strategy: Why having huge "eyeballs" on your content doesn't guarantee sponsorship. It's about the alignment of your audience avatar with the sponsor's product.Question for you: Are you currently focusing more energy on building your personal brand (your name and reputation) or an external company identity? Let us know in the comments below!➡️Check out Incogni: https://incogni.com/jakeandgino ➡️Check out NordProtect: https://nordprotect.com/jakeandgino and use code jakeandgino at checkout. We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.