Podcasts about Branding

Watch the YouTube version of this episode HEREAre you looking for some tips on how to market your firm using Youtube? In this episode of the Maximum Lawyer Podcast, Tyson and guest Ryan Webber explore the challenges and strategies of growing a YouTube channel, especially for small business owners. Growing a Youtube channel as a business owner can be a difficult feat. Ryan discusses the strategies needed to ensure a business owner can succeed with marketing their firm through Youtube. One of these strategies is to niche down your content. Your content needs to be specific and directed to a certain audience. If you are wanting to make videos about how to grow a firm or want to focus on answering different legal questions, create videos around that topic only and build it up,Ryan and Tyson talk about the structure needed for video introductions. Ryan uses the Three P's, which stand for Pain, Proof and Promise. Pain is identifying the pain point you are going to address, proof is showing how you have accomplished it yourself or that you can provide a solution, and promise is what the audience will get out of the video. This will capture the audience's attention and keep them intrigued to stay until the end.Listen in to learn more!Tune in to today's episode and checkout the full show notes here. Connect with Ryan:Website  Instagram  Podcast Youtube 

In this powerful episode, I sit down with Allison Walsh, branding strategist, author of She Believed She Could, and host of the podcast by the same name. Allison brings her experience from the mental health and startup world to help entrepreneurs—especially women—understand the real power of personal branding.Whether you're just getting started on Etsy or you're building your next big business move, this conversation will help you shift your mindset, lean into your story, and show up with purpose. Allison walks us through her 5-step branding framework, shares how her own book changed her life, and explains why your why is more powerful than any marketing trend.In this episode, we cover: [00:18] From Advocacy to Executive to Entrepreneur [03:31] Imposter Syndrome & Early-Stage Branding Fears [04:49] Building Confidence Through Visibility [07:12] How Consistent Content Creates Momentum [08:40] Why Writing Her Book Was Life-Changing [11:08] Where “She Believed She Could” Came From [12:26] Choosing the Right Book Title for the Brand [13:28] Branding vs. Promotion: Key Distinctions [14:05] Allison's 5M Framework for Brand Building [18:20] Branding + Etsy: A Real Client Success Story [21:27] Purpose-Driven Branding & Customer Loyalty [25:26] How Brands Can Evolve As You GrowConnect with Allison: 

What if giving without expectation could actually grow your business?

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Is your nonprofit brand outdated—or just unclear? In this episode of A Modern Nonprofit Podcast, branding expert Steven Picanza joins Tosha Anderson to explore what modern branding really means for nonprofits. Discover why your brand is more than a logo, how to simplify your messaging without losing impact, and why your website might be pushing people away.Steven breaks down the key differences between voice and tone, how to build brand culture internally, and how to attract individual donors in a world where grant funding is increasingly unstable. Whether you're just starting to think about your branding—or planning a full rebrand—this episode offers a clear roadmap for nonprofits ready to modernize.Topics covered:How to serve multiple audiences without overwhelming themClarifying your verbal identity and toneBranding as an internal culture-building toolBudget-friendly tips for evolving your brand without a full overhaul#nonprofitbranding #nonprofitmarketing #brandstrategy #donorfocused #verbalidentity #thecharitycfo #anewbrandConnect with Steven PicanzaWebsite: https://www.stevenpicanza.com/Youtube: @PicanzaLinkedIn: https://www.linkedin.com/in/stevenpicanza/Follow Us Online

Artificial intelligence is shaking up healthcare marketing and sparking big questions about trust. On this episode of The No Normal Show, Stephanie Wierwille, Desiree Duncan, and Chris Bevolo dig into the clash between innovation and ethics, from the wild plot of Mountain Head to new insights from OpenAI and MIT. They look at how consumers really feel about AI in branding, the growing risks of deepfake content, and how health marketers can leverage new technology without losing credibility. If you're navigating the AI revolution in healthcare, tune in.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/badfriends Thank you to our Sponsors: SimpliSafe, Shipstation Quince, Open Phone & ZocDoc • SimpliSafe: Visit https://SIMPLISAFE.com/BADFRIENDS to claim 50% off a new system with a professional monitoring plan and get your first month free. • Get a 60-day free trial at https://www.shipstation.com/BADFRIENDS. • Go to https://quince.com/badfriends for free shipping on your order and 365-day returns. • OpenPhone is offering my listeners 20% off of your first 6 months at https://openphone.com/badfriends • ZocDoc: Stop putting off those doctors appointments and go to https://Zocdoc.com/BADFRIENDS to find and instantly book a top-rated doctor today. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Merch: http://badfriendsmerch.com 0:00 Oh, What a Night 6:00 Skinny Fat 10:00 Mission: Impossible 15:00 Cat Fights 19:00 Bobby the Dentist 24:25 Botox Brain Damage 30:00 The *NEW* Carlos? 37:00 Stroking Invisible Beard 44:00 Ranking the Replacements 53:00 We're Firing Our Crew 1:00:00 Blue Collar 1:09:00 Guess the Race 1:17:00 Mail Mon More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Juicy Instagram: https://www.instagram.com/jetskijohnson/?hl=en More Fancy SOS VHS: https://www.youtube.com/@SOSVHS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This episode contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ads Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Stay Paid, Josh and Luke take live calls from agents across the country to tackle the real struggles real estate professionals are facing right now. From fighting social media burnout to breaking into the luxury market to preparing for retirement after decades in the business, our guests ask it all—and our hosts don't hold back. You'll hear real talk, proven advice, and systems you can put in place immediately to gain traction.  

Today we are talking all things branding and design with my guest, Kylie Bire. Kylie is a Brand and Website Designer, creative strategist, and founder of Indeko Creative—where soulful strategy meets intentional design. With over 20 years of experience across graphic design, marketing, and brand management, she blends her deep industry expertise with a heart-led, intuitive approach to help creatives and wellness entrepreneurs align their branding with their energy, values, and essence. Through her own journey from burnout to alignment, Kylie now supports others to build brands that feel like a natural extension of who they are.Here are Kylie's links: Website: https://www.indekocreative.com.au/Instagram: https://www.instagram.com/indekocreative/Brand archetype/branding kits: https://www.indekocreative.com.au/brand-archetypesHere are my links:Business coaching: www.amymcdonald.com.au/coachingCalendar to talk about coaching: https://scheduler.zoom.us/amymcdonald/coachingPatreon: www.patreon.com/AmyMcDonald

In this episode of Hustle Inspires Hustle, Alex Quin spotlights Latin music powerhouse De La Ghetto, breaking down how he's built a lasting brand through strategic collaborations, genre fluidity, and sharp media instincts. From his memorable verse on Bad Bunny's “Acho PR” to his calculated hiatus and comeback, De La Ghetto reveals how he treats each release as a full campaign—balancing creativity with business acumen. He shares insights on staying grounded, leveraging authenticity, and aligning visuals and timing to elevate his presence. This episode offers valuable lessons in branding, consistency, and navigating the evolving music landscape with intention.Episode Outline[00:00] Alex Quin introduces the Spotlight Series and De La Ghetto's impact[01:14] The story behind the “Acho PR” feature with Bad Bunny[02:30] In-studio chemistry, process, and quick turnaround[03:06] On Bad Bunny's humility and longstanding connection[04:23] Dela's genre versatility and global music collaborations[05:15] Strategic brand focus and return to solo projects[05:43] How De La Ghetto wants to be remembered[06:00+] Final thoughts on branding, strategy, and artistic identityWisdom NuggetsVersatility Wins: De La Ghetto's identity as “El Mas Versati” isn't just a nickname—it's his strategic advantage. Crossing genres and languages keeps him relevant and adaptable in a changing music scene.Every Release Is a Campaign: From visuals to timing, Dela treats each song drop like a full-scale brand launch. Musicians can learn from his emphasis on storytelling and media alignment.Stay Real Off-Camera: Authenticity breeds connection. Dela and Alex highlight how consistency off-camera builds trust and strengthens fan relationships.Strategic Collabs, Not Just Features: His work with major artists isn't random—it's planned to grow his brand reach and appeal. It's not about stacking names; it's about making the right moves.Reignite When It's Time: After a period of helping others, Dela's October 2024 pivot to focus on his own music is a reminder that stepping back doesn't mean you're out—it can be setup for a strong return.Power Quotes:“I come from the gutter, from the gully.” - De La Ghetto“Be good, but don't be a fool.”- De La GhettoConnect With De La Ghetto :Instagram: (https://www.instagram.com/delaghetto)Youtube (https://www.youtube.com/channel/UCRp097cJIVS-cQ_GuZWQkJg)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this session, we went live to answer YOUR biggest questions on mortgage sales—covering:• How to build an unshakable personal brand  • Automation hacks to save time and scale  • Winning strategies with comparison shoppers  • Closing more appointments with confidence  • Mindset & motivation to crush targets  

What's your intellectual property truly worth when it's on the line? Not what you hope or what you feel, but what courts, investors, and negotiators will actually pay. This episode of Intangiblia dives deep into the high-stakes world of IP valuation, where patents, trademarks, and copyrights transform from abstract legal protections into concrete dollar amounts.We journey through landmark global IP disputes that have defined how creative assets are valued in courtrooms from California to Colombia. The Samsung v. Apple design patent battle set precedent for how much of a product's profit can be attributed to its appearance. Epic Systems v. Tata Consultancy Services revealed the billion-dollar worth of trade secrets when they cross into competitors' hands. Meanwhile, cases like Liffers in Spain demonstrate that even moral rights, the right to be credited for your work, carry financial value that courts will recognize and enforce.The podcast unpacks three essential valuation methodologies that every creator should understand: cost-based (what it took to create), market-based (what others pay for similar assets), and income-based (what future earnings it will generate). Through fascinating case studies across industries, from pharmaceuticals to streaming services, sneakers to smartphones, we see how these approaches play out in real disputes with massive financial implications.Beyond methodology, we explore how valuation strategies differ across borders, with emerging economies like India pushing back against one-size-fits-all licensing rates, and Mexico's courts mandating that IP damages reflect genuine commercial impact. The digital transformation adds another layer of complexity, as shown in Disney v. Redbox, where even access codes carried enforceable intellectual property value.Whether you're protecting your creative work, licensing your technology, or facing infringement, this episode delivers a crucial message: in intellectual property, real power lies not just in registration but in pricing. Because in the world of IP, value isn't what you feel, it's what you can prove.Send us a text

Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing.Je pense que tout le monde sera d'accord pour dire qu'on veut toutes plus de trafic. On veut toutes que plus de gens viennent sur notre site, pour en savoir plus sur nous, sur ce qu'on fait, sur ce que l'on propose, et in fine que ça nous génère plus de clients. Non parce que vous pouvez avoir le meilleur site du monde, si personne ne le voit, ça ne va pas vous servir à grand-chose. Le trafic, c'est un élément clé. Mais comment fait-on pour avoir plus de trafic ? Comment fait-on pour que des gens viennent sur notre site ? Comment fait-on pour nos futurs clients nous trouvent parmi tous les autres sites du net. La réalité, et c'est plutôt une bonne nouvelle, c'est qu'il y a plein de façons de générer du trafic. Aujourd'hui, je vous propose de voir ensemble une stratégie, une stratégie que j'utilise moi-même et que vous pouvez toutes utiliser.>> les outils mentionnés dans l'épisode : loom et videoask>> s'inscrire à la newsletterHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

206 On this encore episode, Nadine was a guest on The Branding Business School Podcast. Here's the description from the TBBS podcast page:This enlightening conversation with the extraordinary Nadine Kenney Johnstone, takes you on a journey through her life's narrative, from overcoming academic hurdles to flourishing as an award-winning author and holistic writing coach. Listen in as Nadine unpacks the transformational role writing has played in her life, especially through the challenges of infertility leading to writing her empowering memoir, Of This Much I'm Sure. She also offers invaluable wellness advice for those constantly on the go, ensuring that her insights resonate with everyone, from busy moms to dynamic entrepreneurs.This episode is a treasure trove of inspiration, particularly for women seeking to harness the power of journaling and wellness to navigate the complexities of modern life. Nadine's transition from academia to creating her business, WriteWELL, is a testament to blending passion with profession. She shares her unique approach to teaching, integrating meditation and yoga with writing, and provides strategies for prioritizing self-care amidst the whirlwind of entrepreneurship and motherhood. Her story encourages you to explore your own creative outlets and the peace that can come from establishing routines that grounds you. Cap off this motivational experience by discovering how simplifying your life can lead to newfound clarity and focus. Nadine's personal anecdotes, including her minimalist living in an Airstream camper, offer a perspective on decluttering that extends beyond the physical space. She reveals how intentional living and strategic delegation in her business have opened doors to continuous growth and innovation. Moreover, Nadine and Victoria delve into the concept of a solo work retreat, illustrating how dedicated time for reflection can rejuvenate both your business and personal life, a practice that has been pivotal in the development of her latest project, a guided journal. So, sit back and let this episode inspire you to find your balance and clarity through writing and wellness.Links mentioned in today's episode:Visit Nadine's WebsiteFollow Nadine on InstagramOf This Much I'm Sure: A MemoirCome Home to Your Heart: A Guided JournalHeart of the Story Podcast For show notes, head to www.thebrandingbusinessschool.com/thepodcast/Follow BrandWell on Instagram.Follow The Branding Business School on Instagram.About Nadine:Nadine Kenney Johnstone is an award-winning author, podcast host, and writing coach. After fifteen years as a writing professor, she founded...

Watch the YouTube version of this episode HEREAre you a business owner looking for tips to create a stronger business? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux explores essential strategies for entrepreneurs, focusing on copywriting, productivity, and decision-making.Copywriting can be used as an advertising tool and can reel in business if done right. Using the Copywriting Playbook, Tyson shares some tips on how to use it effectively for a business. First  is to make a specific promise, then add a vehicle or method for that promise, move on to including a timeline and then finish by anchoring it with a number. What this does is show the individual looking at your business what you are going to help them achieve or what they will get out of working with you. It is a quick and catchy tagline that will entice the individual.Tyson also provides some tips on how a business owner can make effective business decisions. One tip is that you only need 51% certainty to make a decision. If you have a bunch of decisions up in the air and you don't know what move to make, if you are more than sure on which direction to go, follow it. Don't take more than 48 hours to make a decision on anything for your business. Another tip is to hire someone based on 3 questions: What specific result will this person own? How do they move the firm forward? Should this role be done in-house or outsourced? If you can answer these questions, you are ready to hire.Take a listen to learn more!2:18 Breakdown of effective copywriting strategies12:38 Tips for faster, more effective business decisions20:07 Harvard Business Review study on productivity34:16 How AI is changing job applicationsTune in to today's episode and checkout the full show notes here. 

In this episode of Home Business Profits, Ray Higdon explores the differences between branding and prospecting in the context of achieving financial success. He argues that while prospecting is typically a faster way to earn money, branding and marketing are essential for achieving long-term financial freedom. Ray shares insights into how to balance both strategies, including personal anecdotes and practical tips on building influence and generating leads effectively. He emphasizes the importance of smart financial planning and the potential long-term benefits of a strong brand. Tune in for a detailed discussion on optimizing your approach to earning money in your business.   ——

Watch the YouTube version of this episode HEREAre you a couple who work together and are looking for tips on creating a better business and relationship? In this episode, Tyson chats with 3 married couples and talks about a variety of topics, including defining success and how to build strong partnerships in marriage and business.Tyson chats with the final couple, Caleb and Nicole about their differences in drive that helps maintain a good business and marriage. Caleb is more issue-driven while Nicole is more business-driven. Meshing the needs of a business with strategies to solve issues is a delicate balance to ensure a business can thrive. For couples working together, it is important to establish what each person brings to the business and how different perspectives and ways of conducting business can ultimately lead to success.Listen in. 01:30 Success and Firm Changes03:39 15-Year Vision for the Firm10:24 Managing Stress During Major Life Changes 19:14 Talking About Work at Home: Nicole's View21:21 When Home and Work Conflicts Overlap: Nicole's Story26:30 Lessons About Marriage from Running a Firm Tune in to today's episode and checkout the full show notes here. Connect with Caleb and Nicole:Website Facebook InstagramLinkedInResources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this crossover edition from The Intersection (Thursday nights at 10pm on 92.9 The Game & the Audacy app), Noel White & Jason Longshore chat with PSG host David Butler about his journey in the game, his time in Atlanta, and how the Club World Cup has been for him and the team during their stay in the U.S. Paris Saint-Germain faces Bayern Munich in the quarterfinals of the FIFA Club World Cup on Saturday at Mercedes-Benz Stadium at 12pm, tickets available at fifa.com/tickets.

I am excited to introduce Efficient Friday! Each week, in 10 minutes or less,  I want to share a super tactical tip, idea, process, hack, etc with you that you can implement in your business right away!In This Episode:Feeling constantly behind and like you're always reacting instead of leading? In this episode, you'll learn four powerful strategies to help you shift from reactive to proactive in your advisory business. From building a defined client service calendar to setting clear expectations with clients, Libby shares simple ways to get out of the weeds and into a more strategic role.Organize your calendarShift from reviews to strategy sessionsSet better boundaries with clientsListen in for quick wins you can implement right away to reclaim your time and run your firm with intention.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Learn more about the Group Coaching & Mastermind HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Today on the podcast, Jimmy sits down with Benton Crane, a powerhouse entrepreneur and marketer who's done it all — from growing Angel Studios into a global media force to leading Harmon Brothers, the agency behind some of the most viral ads on the planet. Benton shares his unique journey through the worlds of storytelling, branding, and building companies that truly change the game.Benton also dives into his latest project: Young Washington, a new feature film that brings to life the untold story of a young George Washington. This movie explores how a single misstep sparked the French and Indian War and ultimately shaped the destiny of a future nation. It's a fresh, human take on history that you won't want to miss.Whether you're an aspiring entrepreneur, a creative, or just love a good story about big risks and even bigger visions, this episode is packed with insight and inspiration. Tune in to hear how Benton thinks about faith, freedom, and chasing audacious ideas — and why he believes now is the most exciting time ever to create content that matters.

The 2025 Summer Fancy Food Show was a vibrant exhibition of everything we love about the food and beverage industry. From new concepts and inventive product launches to passionate entrepreneurs and irresistible bites and sips, the event was a sensory feast. The hosts spotlight ethnic brands, artisanal snacks and distinctive libations from one of the most exceptional trade shows they've ever experienced. Show notes: 0:35: Milk Strips. Mail Us. Meet Us. Rapid Fire? Slow Burn. Good Things Are A Comin' – Before the hosts heap praise on dozens of brands they encountered at the Summer Fancy Food Show, they remind listeners of where to send samples, and Ray recounts a visit to Clio Snacks' manufacturing facility for a behind-the-scenes look at how their yogurt bars come to life. He also notes that registration is now open for Taste Radio meetups in Chicago, San Diego, San Francisco, and London. The hosts wrap up with a few reasons to stay optimistic about the CPG outlook for the rest of 2025. Brands in this episode: Clio Snacks, Milkademia, Juicy Bites, Nikigo, Figa, Cadbury, Jack's Dad's Hummus, Zahav, Doosra, Krokka, Mazaah, Brooklyn Dehli, Podi, Ginny's, Narra, Brooklyn Delhi, Baris, Onosweet, Sour Milk, Moment, Paro, Saffron Road, Pioola, Tannthi, Amaza, Lakarids, Bulow, Aaji, BTR Nation, Blue Bottle, Maia, La Rossi, Jala-Lujah, Yax Snacks, Podi, Nourrir, Taan Thai, Figa Foods, KefirKult, B.T.R. Nation, Keya's Snacks, Sourmilk, Aaji's, Tari, Theo's Longhouse Coffee, Lakrid's, Ines Rosales, Släcka, Djablo, Bake Me Healthy, Caulipuffs, Pi00a, Sourcery

Chapters 00:00 Introduction and Background of Guests02:33 Domain Investment Strategies and Market Trends05:17 The Value of Domain Transfers and On-Chain Features07:43 Web3 Domains and Their Liquidity09:56 Building a Domain Marketplace: Challenges and Insights16:23 The Future of Domain Investing and Marketplaces29:09 The Importance of Transparency in Domain Sales31:27 Market Trends and Economic Impact on Domain Sales33:36 Portfolio Strategies: Quality vs. Quantity in Domain Names35:03 TLD Preferences: Navigating the Domain Landscape37:21 Outbound Strategies: Marketing Your Domain Names40:13 Playing Trends: Timing and Quality in Domain Registration44:09 Pricing Strategies: Determining the Value of Domain Names54:08 Audience Feedback and Recent Domain Sales Discussion55:38 The Value of Domain Names58:51 Finding Opportunities in Domain Acquisition01:01:46 Trends in On-Chain Domain Names01:03:43 The Role of Exact Match Domains01:06:56 Recent Domain Acquisitions and Strategies01:09:44 Novelty Domain Names and Their Potential  Check out $5 .com Fridays and $5.52 .com transfers for up to $2000 in discounts. Only at https://unstoppabledomains.com

Are you screaming into the void with your real estate marketing? Nick Mallory, a marketing ninja, joins us to expose the biggest mistakes agents make and reveal the blueprint for standing out.   Witness his "SIMPLE" framework in action, a powerful tool for crafting a brand proposition that truly resonates. Dive deep into psychographics, the surprising truth about content engagement, and why chasing viral trends is a waste of time. Nick's dynamic insights will challenge your assumptions and equip you with the strategic clarity needed to dominate your niche, attract your ideal client, and build a magnetic online presence.   Connect with Nick on LinkedIn - Instagram - X and online at nickmallory.com.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff KarpBrand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be missed. Here are a few key takeaways from the episode:Nature is the greatest teacherBeing conscious in every momentObserve. Observe. Observe.Prioritize relationships over basic networkingResiliency is key.& so much moreStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Les données sont partout. On les collecte, on les analyse, on les affiche fièrement dans des dashboards toujours plus fournis. Mais une question fondamentale reste trop peu posée : et si on regardait les mauvais chiffres ?Dans cet épisode, on plonge dans l'envers du décor des KPIs, pour comprendre :Pourquoi certains indicateurs vous donnent une fausse impression de performanceEn quoi les métriques de vanité peuvent saboter votre stratégieComment ne pas se laisser piéger par des chiffres “positifs” qui masquent des signaux d'alerteQuelle méthode appliquer pour choisir les bons KPIs, vraiment alignés avec vos objectifs businessEt comment exploiter ces indicateurs de manière régulière, utile et partagée---------------

Why should an SCD prioritize branding and marketing? Is it all about the “free swag”, or does the quality of services and community relationships also play into branding your SCD? How do you balance bringing in new services with current employee workload? When is it time to hire workers to help expand the services offered? -Join Hannah Nordby, along with Dustin Kruger, Molly Carlson, and Kelli Schumacher as they discuss these questions andmore!-Go head grab a cup of joe and settle in as we converse about serving, preserving, and conserving across the Great Plains, you don't want to miss out!-For more information related to NDSoil Conservation Districts, please reference these resources:Contact us at: ndsu.sscc@ndsu.edu Website:https://www.ndsu.edu/ndssc/ Google Drive Resources:https://drive.google.com/drive/folders/1jibUaQrF_YL_-gvxfV-sSfpAETfhUPOm?usp=drive_link-ND Employees Association Website & Contact Information: https://ndcdea.com/board-of-directors--scd-offices.html

Luke Acree built a $70M empire using timeless marketing principles, print media, and relentless follow-up. This powerful episode will reignite your business strategy with bold, authentic, relationship-driven tactics. Full article: https://www.unitedstatesrealestateinvestor.com/the-million-dollar-marketing-mindset-to-create-authentic-relationships-and-success-with-luke-acree/(00:00) - Introduction to The REI Agent Podcast(00:12) - Meet Luke Acree: Serial Entrepreneur and ReminderMedia President(00:56) - Building a $70M Media Business with Family(02:02) - The Secret to Marketing: Relationship Over Transaction(04:45) - How Real Estate Agents Fail at Branding(06:19) - Why Most Agents Don't Follow Up(08:35) - Creating "Sticky" Content That People Actually Remember(10:42) - Magazine Strategy That Crushes Email Marketing(13:03) - Personal Stories Sell Better Than Stats(15:38) - Authenticity vs. Professionalism in Agent Marketing(18:01) - Why Luke Still Makes Sales Calls Every Day(20:27) - The 12-Month Commitment Rule for Success(23:09) - How to Get 100 Referrals a Year(25:44) - The Business Card Is Dead: Here's What Works Instead(28:17) - Leveraging Print in a Digital World(30:31) - Luke's Top Advice for New Agents(32:59) - The ROI of Persistence in Real Estate(35:24) - Mattias Reflects on Relationship-Based Selling(37:01) - Closing Thoughts and Where to Find LukeMentioned ReferencesStart with Why by Simon SinekThe 7 Habits of Highly Effective People by Stephen R. CoveyHow to Win Friends and Influence People by Dale CarnegieThink and Grow Rich by Napoleon HillAtomic Habits by James ClearThe E-Myth Revisited by Michael E. GerberGood to Great by Jim CollinsThe Psychology of Selling by Brian TracyRich Dad Poor Dad by Robert T. KiyosakiStay Paid Podcast (hosted by Luke Acree)For more incredible, holistic insights to reach your wealthy dreams, go to https://reiagent.com

Have you ever wished you could hit pause on your day, pull out your phone, and ask that one question that's been circling your brain about your brand, your systems, your pricing, your next move? Well, now you can. Just call me at ‪(218) 203-9660‬!  In today's episode, you'll hear real voicemails from real Goal Digger listeners—women just like you—navigating everything from hiring a VA with inconsistent hours, to marketing a service no one knows they need yet, to figuring out if bigger really is better when it comes to scaling a business. We're talking about pricing your art without second-guessing, drawing boundaries between your life and your brand, starting email lists and websites while drowning in content creation, and yes, how to make peace with Instagram! These are the questions that matter because they reflect the real work of entrepreneurship. Click play now and let's get into it. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/ask-me-anything-jenna-kutcher-july-2025  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at ⁠http://shopify.com/goaldigger⁠.  Find a co-host today at ⁠http://airbnb.com/host⁠.  Start your risk-free Greenlight trial today at ⁠http://greenlight.com/goaldigger⁠!  Follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen to your podcasts. Transform your living space today with Cozey. Visit https://www.cozey.com: the home of possibilities, made easy.

Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx's stock was about $4 when Elizabeth joined, and it is about $300 currently. More trivia–American Express was founded in 1850–one of the oldest brands in the world. Elizabeth graduated from Princeton, and earned her MBA from the Stern school at NYU. Recorded in person at the Deloitte Apartment at the Cannes Festival of Creativity, join the two for Jim's conversation with the CMO of a 175-year-old brand that is certainly not behaving that way.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the YouTube version of this episode HEREAre you a couple who work together and are looking for tips on creating a better business and relationship? In this episode, Tyson chats with 3 married couples and talks about a variety of topics, including defining success and how to build strong partnerships in marriage and business.Tyson speaks with Alex and Maggie on working in business together and what they learned that helped create a stronger marriage. Alex shares how both himself and Maggie have different strengths in business that they are able to leverage and lean into when it comes to their marriage. For both of them, they understand the strengths of each other and are willing to take on certain roles. This helps create balance and understanding in a marriage.Listen in.01:33 Defining Success 02:19 Biggest Change for the Firm03:38 15-Year Vision for the Firm06:40 Roles and Power Dynamics 11:53 Work Style Conflicts and Resolution16:20 Rules About Work Talk at HomeTune in to today's episode and checkout the full show notes here. Connect with Alex and Maggie:Website Facebook X Instagram LinkedIn

In this episode of Masters of Moments, Jake Wurzak sits down with Isaac Toledano for a wide-ranging conversation on his entrepreneurial journey, development philosophy, and deep commitment to Florida real estate. Isaac reflects on his early start in business at age 15 in Israel, how his risk appetite has evolved, and why partnerships are at the center of his approach. He offers a behind-the-scenes look at marquee deals like Fisher Island and Naples, sharing his methods for evaluating sites, structuring deals, and maintaining a lean, hands-on operation across 31 active projects. Isaac also dives into the importance of location, timing, and branding in condo development, and why he believes Florida remains the best place to live, work, and invest. We discuss: Why Isaac always partners with experienced developers instead of building teams himself The deal structure and timing behind his landmark $122M Fisher Island acquisition How he evaluates risk, and why he chooses to operate exclusively in Florida The value of hands-on involvement and simple deal terms in executing large transactions What buyers expect today in branded luxury condos and how developers can meet that standard Isaac's primary focus centers on luxury residential properties, prime land holdings, office spaces, and mixed-use assets strategically positioned in prime locations. BH Group mitigates risk exposure by targeting large-scale, value-adding prospects within specialized markets while maximizing returns. BH Group has forged partnerships with leading real estate firms in the United States, successfully completing over 1,100 luxury residential units, with an additional 10,000 units in progress. This episode originally released in August of 2024. Links: BH Group - https://www.bhgroupmiami.com/ Connect & Invest with Jake: Follow Jake on Twitter: https://twitter.com/jwurzak Take the Hospitality Investing Masterclass: https://learn.jakewurzak.com/ Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo Topics: (00:00:00) - Intro (00:02:33) - Isaac's upbringing in Israel and career (00:06:56) - Coming to the United States and the love for Florida (00:12:38) - What are your partner's perceptions of you? (00:15:57) - How do you think about risk and diversification? (00:17:39) - How involved are you in the deal process? (00:20:11) - What have you learned about simplicity in complicated transactions? (00:25:36) - A walkthrough of a condo development (00:34:18) - Target returns & deal structures (00:37:25) - How are you compensated for your work? (00:39:57) - What area of Florida are you interested in investing in? (00:42:59) - Timing construction with sales (00:46:56) - Branding (00:51:59) - The future of Florida (01:00:09) - Isaac's biggest mistake, marriage, and parenting (01:02:41) - Negotiation (01:05:04) - What is your favorite hotel?

This week, Josip Rupena, Founder and CEO of Milo, reveals how his company is revolutionizing access to credit by letting clients use their crypto— without cashing it out. If you're curious about real-world crypto applications, borderless lending, and leading through regulatory headwinds, this is the episode you've been waiting for. Drawing on experience at Goldman Sachs and Morgan Stanley, Josip shares his journey from traditional finance to crypto-backed mortgages. Yes, buying real estate without selling your Bitcoin. We dive into how Milo raised millions in venture capital, scaled across six continents, and navigated the volatile regulatory landscape around crypto. You'll also hear the story behind Milo's owl logo, why “obvious” is a company value, and how Josip keeps his team aligned and energized across borders. Whether you're crypto-curious or a fintech founder in growth mode, this episode will challenge how you think about innovation, leadership, and the future of financial services.   Here are highlights:   -Bitcoin as Collateral: Learn how Milo lets clients buy U.S. real estate without selling their Bitcoin or paying capital gains tax. -Crypto Myths Debunked: Why the average crypto-backed mortgage client isn't a “tech bro” but a responsible, long-term investor in their 30s to 50s. -From Wall Street to Web3: Josip's journey from Goldman and Morgan Stanley to launching a global fintech startup powered by digital assets. -Building Through Volatility: How Milo adapted through regulatory pushback, rising interest rates, and crypto market downturns. -Branding with Purpose: The story behind the Milo name, its owl mascot, and the core company value: Simple, Fast, and Obvious.   About the guest:   Josip Rupena is the founder and CEO of Milo, a financial technology company that offers innovative crypto mortgage and lending solutions. Milo started in 2019 and has raised $24 million in venture capital from M13 Ventures, QED Investors, Metaprop, and 10x Capital. Prior to founding Milo, Josip was a financial advisor at Morgan Stanley working with international clients and financial institutions. Josip also worked at an investment firm with $1 billion in assets under management as a portfolio manager and head trader. He began his career at Goldman Sachs covering institutional private clients with over $3.5 billion in assets. Josip graduated Cum Laude from the University of Miami and majored in Finance.   Connect with Josip:   Website: https://www.milo.io/ LinkedIn: www.linkedin.com/in/josiprupena   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

What if going viral is overrated?In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most trusted name in your neighborhood.

We're headed to “The District” for this episode to talk with Chanelle Grimm, Marketing Director for Monumental Sports & Entertainment (Capital One Arena, Eagle Bank Arena, and District E) in Washington D.C. We begin by talking about this year's EVMC and some of the takeaways from sessions at the conference in Atlanta before diving into an overview of Capital One Arena and Eagle Bank Arena. We talk about the venue's place in the market and the makeup of their marketing team. Chanelle tells us about their strategy around developing a voice for each venue, and fun unique concepts for approaching audio content for posts without risking copyright challenges. We talk about some of their artist gifts they have done as well as their series of fan activation photo booths where they recreate artist album covers or tour art. Learn how they justify budgets for activations and gifting by leveraging social to show digital ROI and proving earned media value off their investments. This episode is full of interesting discussions on managing small teams, pursuing exciting new jobs, maintaining excitement around the industry and so much more. Listen now and enjoy this look inside these venues located in our nation's capital.Chanelle Grimm: LinkedIn | EmailMonumental Sports & Entertainment: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Preventative care meets powerful branding in this electric conversation with Dr. David Kim, board-certified dermatologist and founder of Lightsaver and Vicente Vasquez, Global Senior Brand Design Manager at Colgate-Palmolive.We explore the emotional and behavioral roots of beauty rituals — and what it really takes to shift them. From daily sunscreen to oral care routines, they reveal why so many people know what to do, but still don't follow through.Vicente brings a sharp creative lens, shaped by a lifelong love of mixtapes, theater, and storytelling. That background fuels the emotional resonance behind the design work he now leads for one of the world's biggest personal care brands.Dr. Kim shares the kind of insights that make you rethink your own habits — like why most people skip sunscreen (even when they have it), and how products feel, tone, and texture could be the key to long-term skin health. His take on beauty as preventative care is both science-based and deeply human.Together, they explore what makes a brand unforgettable, how to navigate creative critique, why timelessness beats trend-chasing — and yes, the best egg sandwich ever eaten during an interview.

Ces dernières semaines j'ai délivré pas moins de 4 conférences en entreprises sur le sujet du

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this special edition of the podcast, we feature highlights from interviews with eight founders, creators and innovators who joined us on the show during the first half of 2025. Our guests include Gail Becker, the founder of Caulipower; Bill Creelman and Dave Burwick, the founder and CEO, respectively of Spindrift; Emily Griffith, the founder and CEO of Lil Bucks; Troy Bonde and Winston Alfieri, the co-founders of Sauz;  Rosa Li, the founder and CEO of Wildwonder; and Todd Davis, the category manager for natural, local and multi-cultural foods at Kroger-owned King Soopers & City Market. Show notes: 0:33: Interview: Gail Becker, Founder, Caulipower – Let's kick things off with Gail Becker, the founder of the trailblazing frozen food brand Caulipower. In a clip pulled from an episode featured on March 25, Gail opens up about the guiding principles behind Caulipower's product development and highlights how hard work, energy, and sometimes unawareness of challenges fueled the brand's success. 6:33: Interview: Bill Creelman, Founder & Dave Burwick, CEO, Spindrift – Next, we have Bill Creelman and Dave Burwick, the founder and CEO, respectively of Spindrift, the beverage platform best known for its sparkling water made with real fruit juice and purees. In this clip, pulled from an episode published on April 8, Bill and Dave talk about how the brand upholds its integrity and solidifies its market position via a commitment to real ingredients and flavor innovation and also explore how ambition, when guided by intentionality, leads to real, sustainable growth. 12:24: Interview: Emily Griffith, Founder & CEO, Lil Bucks – Let's keep it going with Emily Griffith, the founder and CEO of Lil Bucks, a modern snack brand that champions buckwheat as its hero ingredient. In this clip, from our episode published on February 18, Emily talks about why getting into Whole Foods was a full court press. She also emphasizes the importance of knowing your brand and processes inside and out when fundraising and why she wasn't just selling her brand and vision, she was selling herself as a founder.  19:30: Interview: Troy Bonde & Winston Alfieri, Co-Founders, Sauz – We continue with Troy Bonde and Winston Alfieri, the co-founders of Sauz, a bold, culture-forward pasta sauce brand. In this clip, pulled from an episode aired on April 22, Troy and Winston reveal how they convinced skeptical retail buyers that Sauz could deliver true incremental value and how saying “I don't know” has opened doors in unexpected ways. 25:16: Interview: Rosa Li, Founder & CEO, Wildwonder – Next up is Rosa Li, the founder and CEO of Wildwonder, a fast-growing brand of sparkling beverages that are infused with prebiotics and probiotics. In this clip, from our episode published on March 18, Rosa talks about how its pricing and retail strategy are interwoven, how she met buyers from major retail chains and how listening to consumers has guided Wildwonder's innovation and marketing efforts. 32:33: Interview: Todd Davis, Category Manager – Natural Foods/Local/Multi-Cultural, King Soopers/City Market – Finally, we hear from Todd Davis, the category manager for natural/local and multi-cultural foods at Kroger-owned King Soopers & City Market stores. In the following clip, pulled from an episode published on April 29, Todd talks about how he evaluates emerging trends and new brands, the value of transparency, “HOT” conversations, and emotional detachment when making buyer decisions.  Brands in this episode: Caulipower, Spindrift, Lil Bucks, Sauz, Wildwonder

Send us a textPart 1: Unleashing Your Inner Rockstar with Jonathan George In Part 1 of this powerful two-part conversation, personal branding expert Jonathan George opens up about his early start as a child performer and the identity struggles that followed. He shares how overcoming shame, societal expectations, and imposter syndrome led him to create the 'Unleash Your Rockstar' movement. Jonathan dives into the importance of self-awareness, shifting from doing to being, and introduces the first steps of his five-pillar framework for building a brand rooted in authenticity. If you've ever felt stuck between who you are and who the world expects you to be, this episode is your permission slip to start owning your power.Where to find Jonathan George:Instagram: @jonathangeorgeeYoutube: @jonathangeorgeeFacebook: Jonathan GeorgeWebsite: http://www.unleashyourrockstar.comIn this episode:How can early life experiences influence the way we develop our personal brand and authenticity?What does it really mean to shift from “doing” to “being,” and why is this mindset change essential for success?How can embracing your core values and confronting imposter syndrome unlock your true personal power?And so much more....Support the showInstagram: @from.mrs.2.msTikTok:@from.mrs.2.msWebsite: www.frommrs2ms.comEmail: Andrea@FromMrs2Ms.comYouTube: @FromMrs2Ms

Golf and hip hop intersect on today's installment of Rounding the Bases, thanks to a bold lifestyle brand that hits differently. Joining Joel to tell the story is Jon Mason, the Founder and creative genius behind SwingJuice. It began as an energy drink, but between tee times and t-shirt drops evolved into a rebellious line of apparel for life on and off the links. By pushing the bounds of traditional course culture, he's hit an ace for those who bring their entire personality to the game, whether serious players, weekend warriors or those who are just here for the vibes. Check Out More with Jon Mason on YouTube: https://youtu.be/q5DLwvrWKKcWebsite: https://swingjuice.com/ Instagram: https://www.instagram.com/theswingjuiceguy/ Twitter: https://x.com/swingjuiceguy?lang=ar-x-fm

Thanks to our Partners, NAPA Auto Care and NAPA TRACS This episode dives into the real challenges of scaling an automotive business. Shiju Thomas unpacks what it takes to grow successfully, especially beyond two locations, including stepping out of daily operations and focusing on leadership development, building a strong management team, and sustaining a consistent, positive culture. He emphasizes that growth should be driven by a desire to develop people, not just profits. It's a must-listen for shop owners reflecting on why they want to grow and how to do it with purpose, clarity, and long term success in mind. Show Notes Watch Full Video Episode Introduction (00:00:00) Shop Branding Philosophy (00:01:09) Challenges of Scaling and Maintaining High Standards (00:03:23) Leadership Development and Delegation (00:04:39) Letting Managers Take Ownership (00:06:45) The Critical Role of People and Culture (00:07:53) Defining and Evolving Company Culture (00:09:48) Merging Cultures in Acquisitions (00:11:23) Choosing Not to Scale: Lifestyle Choices (00:15:45) Motivations for Growth and Professional Development (00:16:33) The “Why” Behind Shop Ownership (00:18:50) Altruistic Motivations Among Multi-Shop Owners (00:20:26) Branding and Reputation Management (00:22:05) Always Be Recruiting (ABR) (00:24:26) Balancing Owner Presence Across Multiple Shops (00:27:03) Lessons from Opening Additional Stores (00:29:09) Scaling Requires a Team, Not Lone Wolves (00:30:54) Are You Ready to Scale? Key Questions (00:31:52) Financial Readiness and Managerial KPIs (00:32:41) Developing Hungry, Humble, and Capable Managers (00:35:37) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn:

Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling. Key Takeaways Performance marketing without brand marketing is a dead end. Radio still builds long-term loyalty in ways social can’t touch. Sports sponsorships create trust signals and real-world rapport. In-store experience is a brand touchpoint, not just a transaction. Agencies must evolve from vendors to strategic partners. Independent jewelers are luxury brands—not just resellers. Sound bites "People only see the tip of the iceberg." "The model needs to change." "We are going to carve our own path." Chapters 00:00 The Unique Landscape of Jewelry Marketing 04:44 The Evolution of Brand Marketing 09:24 The Power of Packaging and Branding 11:15 Aligning with Local Sports Teams 17:59 Enhancing the In-Store Experience 19:34 The Importance of Lighting in Jewelry Display 24:24 Navigating the Digital Marketing Landscape 32:53 The Future of Luxury Jewelry Marketing #LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketingpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Wharton's Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/badfriends Thank you to our Sponsors: Shopify, Gemini, ZocDoc, Factor & TalkSpace • Shopify: Sign up for your $1 per month trial period at https://shopify.com/badfriends • ZocDoc: Stop putting off those doctors appointments and go to https://Zocdoc.com/BADFRIENDS to find and instantly book a top-rated doctor today. • Gemini: To sign up, go to https://gemini.com/badfriends to get $200 in bitcoin when you spend $3,000 in your first 90 days.* • Factor: Get 50% off at https://factormeals.com/badfriends50off with promo code BADFRIENDS50OFF • TalkSpace: Get $80 off of your first month when you go to https://Talkspace.com and enter code SPACE80 YouTube Subscribe: http://bit.ly/BadFriendsYouTube Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Juicy Instagram: https://www.instagram.com/jetskijohnson/?hl=en More Fancy SOS VHS: https://www.youtube.com/@SOSVHS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *#GeminiCreditCard #CryptoRewards This video is sponsored by Gemini. All opinions expressed by the content creator are their own and not influenced or endorsed by Gemini.The Gemini Credit Card is issued by WebBank. For more information regarding fees, interest, and other cost information, see Rates & Fees. Some exclusions apply to instant rewards; these are deposited when the transaction posts. See Rewards Program Terms for details. Checking if you pre-qualify will not impact your credit score. If you pre-qualify and choose to proceed, a hard credit inquiry will be conducted that can impact your credit score. Pre-qualification does not guarantee approval. To qualify for the $200 crypto bonus, you must spend $3,000 within 90 days of account opening. Terms apply. The appreciation of cardholder rewards reflects a subset of Gemini Cardholders from 10/08/2021 to 04/06/2025 who held Bitcoin rewards for at least one year. Individual results will vary based on spending, selected crypto, and market performance. Cryptocurrency is highly volatile and may result in gains or losses. This information is for general informational purposes only and does not constitute investment advice. Past performance is not indicative of future results. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This episode contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ads Learn more about your ad choices. Visit megaphone.fm/adchoices

He didn't go viral - he just closed over 100 homes. Here's proof that consistency, daily engagement, and personal touches will always beat chasing views.  In this episode, Nick Harris, a top-producing agent from Michigan, breaks down how he closes over 100 homes a year—without a single viral post. From DMs to database strategy, Nick walks us through the systems that keep his pipeline full and his clients engaged.  

Watch the YouTube version of this episode HEREAre you a couple who works together and are looking for tips on creating a better business and relationship? In this three part, 'couple' series, Tyson chats with 3 married couples and talks about a variety of topics, including defining success and how to build strong partnerships in marriage and business.Tyson chats about what success means with Jeremy and Sara. Success will look different from couple to couple. For this couple, success is about putting family first and ensuring the family can do things together whenever they want. This also flows into their law practice, in which goals have been established to get the firm to a state of financial freedom. It is important to understand what success means to you and try to work on creating it for yourself.Listen in.01:32 Definition of Success 04:37 15-Year Vision 07:00 How Working Together Began15:27 Rules About Work at Home25:39 What Law Firm Life Taught the Couple About MarriageTune in to today's episode and checkout the full show notes here. Connect with Jeremy and Sara:Website FacebookInstagramLinkedIn 

It's frustrating to pour so much effort into a business only to feel invisible in the market. When the message doesn't click, no amount of hustle seems to move the needle. People scroll past, tune out, and the heart of what you offer never really lands. The brands that stand out are the ones that find a way to make people feel something real—something that sticks. Jed Morley is the founder of Backstory Branding and author of Building a Brand that Scales. He helps companies like Lucidchart and BambooHR craft messaging that actually lands with customers. Today, he breaks down how message-market fit drives growth and why vague branding kills momentum. Jed emphasizes blending hard data with sharp storytelling to close the gap between what brands say and what audiences hear. His approach is simple: test, tweak, repeat until the message sticks. Stay tuned! Resources: Get your story straight! | Backstory Branding Follow Jed Morley on Facebook Connect with Jed Morley on LinkedIn

Optimove's Pini Yakuel has a mission: Free the marketer. In this final episode, Phillip and Pini bring theory into practice with Rachel Parker from FDJ United (formerly Kindred), who orchestrated a three-year organizational metamorphosis to shed their assembly-line model for the positionless approach – and become much better suited for tomorrow.If episodes 1-4 were the philosophy, today, we bring you the playbook. Ready to set your marketing department free? Listen to the Decoded season 4 finale now. The Total Football EffectKey takeaways:Small, cautious steps often fail where comprehensive transformation succeeds.Anonymous surveys revealed FDJ's teams were dissatisfied with assembly-line processes and hungry for broader responsibilities.AI enables faster delivery, leading to more opportunities for internal praise and success – and big boosts to team morale.Expertise still matters, but it's about expanding capabilities rather than rigid specialization.In-Show Mentions:Learn more about FDJ United (Française des Jeux)Associated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

David Placek is the founder of Lexicon Branding, a company that focuses exclusively on the development of brand names for competitive advantage. Lexicon is behind iconic names such as Sonos, Microsoft's Azure, Windsurf, Vercel, Impossible Foods, BlackBerry, Intel's Pentium, Apple's PowerBook, and Swiffer. Over 40 years, David's team has named nearly 4,000 brands and companies, employing over 250 linguists and pioneering naming innovation.What you'll learn:1. The three-step process that generated names like Windsurf and Vercel2. How a name can give you the edge that no marketing budget can buy3. Why you won't “know it when you see it”4. Why Microsoft called Azure “a dumb name” before it became their billion-dollar cloud platform5. Why polarizing opinions are the strongest signal that you've found the right name6. How every letter of the alphabet creates a specific psychological vibration7. The diamond framework: a 4-step process any founder can use to find their perfect name8. Why domain names don't matter anymore in the age of AI—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsStripe—Helping companies of all sizes grow revenueOneSchema—Import CSV data 10x faster—Where to find David Placek:• LinkedIn: https://www.linkedin.com/in/david-placek-05a82/• Website: https://www.lexiconbranding.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to David and Lexicon Branding(04:44) The story of Sonos(09:27) The psychology of naming(11:33) The initial resistance to Microsoft's Azure(14:35) The importance of a great brand name(18:11) The three steps of naming: create, invent, implement(28:23) Qualities of great brand name creators(31:24) How long the naming process takes(32:12) The Windsurf case study(36:10) Naming in the AI era(39:37) When to change your name(43:10) The role of linguists(45:54) The power of letters in branding(48:15) The Vercel case study(50:12) The implementation phase(52:52) Client management and market success(55:16) The diamond exercise(01:04:23) Suspending judgment(01:07:31) Polarization and boldness(01:11:01) Domain names(01:12:48) Final thoughts and lightning round—Referenced:• PowerBook: https://en.wikipedia.org/wiki/PowerBook• Pentium: https://en.wikipedia.org/wiki/Pentium• BlackBerry: https://en.wikipedia.org/wiki/BlackBerry• Swiffer: https://www.swiffer.com/• Impossible Burger: https://impossiblefoods.com/• Vercel: https://vercel.com/• Windsurf: https://windsurf.com/• CapCut: https://www.capcut.com/• Azure: https://azure.microsoft.com/• Sonos: https://www.sonos.com/• John MacFarlane on LinkedIn: https://www.linkedin.com/in/john-macfarlane-08a8aa20/• Harry Potter: https://en.wikipedia.org/wiki/Harry_Potter_(film_series)• The Call of the Wild: https://en.wikipedia.org/wiki/The_Call_of_the_Wild• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Sound symbolism: https://en.wikipedia.org/wiki/Sound_symbolism• Anduril: https://www.anduril.com/• Anthropic: https://www.anthropic.com/• Inside Bolt: From near-death to ~$40m ARR in 5 months—one of the fastest-growing products in history | Eric Simons (founder and CEO of StackBlitz): https://www.lennysnewsletter.com/p/inside-bolt-eric-simons• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder and CEO): https://www.lennysnewsletter.com/p/the-untold-story-of-windsurf-varun-mohan• Y Combinator: https://www.ycombinator.com/• Chevrolet Corvette: https://en.wikipedia.org/wiki/Chevrolet_Corvette• Viagra: https://www.viagra.com/• In vino veritas: https://en.wikipedia.org/wiki/In_vino_veritas• Infoseek: https://en.wikipedia.org/wiki/Infoseek• Andy Grove: https://en.wikipedia.org/wiki/Andrew_Grove• Churchill at War on Netflix: https://www.netflix.com/title/81609374• Yellowstone on Prime Video: https://www.amazon.com/Yellowstone-Season-1/dp/B07D7FBB8Z• 1883 on Prime Video: https://www.amazon.com/1883-Season-1/dp/B0B8JTS8QW• 1923 on Paramount+: https://www.paramountplus.com/shows/1923/• Taylor Sheridan on X: https://x.com/taylorSheridan• Hardy fly rods: https://www.hardyfishing.com/collections/fly-rods• T.E. Lawrence quote: https://www.goodreads.com/quotes/11340-all-men-dream-but-not-equally-those-who-dream-by• Lawrence of Arabia: https://www.imdb.com/title/tt0056172/• DreamWorks: https://www.dreamworks.com/—Recommended books:• Thucydides' Melian Dialogue: Commentary, Text, and Vocabulary: https://www.amazon.com/Thucydides-Melian-Dialogue-Commentary-Vocabulary/dp/0692772367• Resilience: Hard-Won Wisdom for Living a Better Life: https://www.amazon.com/Resilience-Hard-Won-Wisdom-Living-Better/dp/054432398X/• Churchill: Walking with Destiny: https://www.amazon.com/Churchill-Walking-Destiny-Andrew-Roberts/dp/1101980990—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe