Podcasts about Branding

Watch the YouTube version of this episode HEREAre you a leader looking for ways to improve your business? In this episode of The Guild Live Show, Tyson leads a dynamic discussion on leadership, marketing, and AI trends in professional services. Tyson shares actionable frameworks for making tough leadership decisions and introduces Gamma, an AI-powered tool revolutionizing presentation design. Leaders are always faced with needing to make impossible decisions. Tyson provides some insight on how to do this effectively. One thing to do is to map your trade offs. This involves looking at what you give versus what you gain, which is similar to writing down your pros and cons. What this does is pressure test your plan and allows you to challenge your assumptions. You are able to find out what needs to be re-evaluated or changed to make your business stronger.Tyson shares new features of the AI-powered tool, Gamma. With $2.1 million is valuation, Gamma is up in coming in the creative space. Gamma creates presentations, websites and PDFs that are interactive. The great part about it is it is extremely user friendly and does not require someone to have good design skills. Give Gamma information through prompts and it will pump out slides or a full website ready for use. It is a great tool for any business owner!Listen in to learn more!0:14 Impossible Leadership Decisions & Values 6:00 Marketing & AI Trends: Neil Patel Insights 9:25 AI Search and Community Platforms13:19 Gamma: The Slide Killer 22:47 Building a Company to Run ForeverTune in to today's episode and checkout the full show notes here. 

Send me a Text Message. Am I my brand? And does branding even matter when I'm a tiny, one-person creative business?In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out.I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume.• Watch the video version on my YouTube channelhttps://www.youtube.com/@pattern-shift  You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: info@ja-wol.comSupport the show☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! to get updates for the next live-cohort of the Ja, Wol Business Program! ☆ JOIN THE WAITING LIST ☆ ☞ GET ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

Vlad Tenev built Robinhood by breaking every rule Wall Street wrote: zero commissions when competitors charged $10, mobile-first when "serious" investors demanded desktop, a brand that made finance feel like rebellion instead of a club you'd never join.By 2021 they'd forced every major brokerage to slash fees and attracted millions who'd never owned a stock, but then GameStop happened: trading restrictions during the meme stock frenzy triggered congressional hearings, user fury, and a two-year brand crisis that nearly buried them despite the real culprit being antiquated clearing mechanics no one understood. Now Tenev's pushing an even more radical vision—tokenizing private company shares so retail investors can own stakes in AI giants before IPO, turning prediction markets into "truth machines" that beat polls and pundits, and building what he calls the end of financial nihilism: a platform where your seventy-year-old parents and your Gen Z cousin both manage everything from retirement accounts to election bets in one place.The question isn't whether traditional finance survives this; it's whether Robinhood can move fast enough to own the entire wealth transfer before someone else does. Resources:Follow Vlad Tenev on X: https://x.com/vladtenevFollow Alex Rampell on X: https://x.com/arampellFollow Erik Torenberg on X: https://x.com/eriktorenberg Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: [https://x.com/a16z](https://x.com/a16z)Find a16z on LinkedIn: [https://www.linkedin.com/company/a16z](https://www.linkedin.com/company/a16z)Listen to the a16z Podcast on Spotify: [https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX](https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX)Listen to the a16z Podcast on Apple Podcasts: [https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711](https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711)Follow our host: [https://x.com/eriktorenberg](https://x.com/eriktorenberg)Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see [a16z.com/disclosures](http://a16z.com/disclosures). Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They're all proof that the right partnership can supercharge a brand.In the sixth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey Wehking, explore why not all partnerships deliver equal value…some enhance brand equity, while others can dilute it.This week's guest is Kristen D'Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, who unpacks how collaborations and partnerships drive growth, cultural relevance, and long-term brand equity. From bold campaigns with Megan Thee Stallion to unexpected collabs with Ford, True Religion demonstrates how math, magic, and cultural insight come together to keep a brand not just alive, but thriving.Kristen shares the playbook behind building a culture of collaboration inside the marketing team, tapping into subcultures that matter, and designing partnerships that actually move the needle.Bottom line: when you know your customer and lean into culture, partnerships don't just create moments, they create momentum.—Download this week's worksheet: https://bit.ly/47oVdBaRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketing teams believe AI will revolutionize their work, yet few experience true transformation. Shai Frank from Optimove discusses new research revealing why organizational readiness—not technology—creates the widest gap between expectation and reality. The conversation explores how change management, experimentation mindsets, and vendor partnerships can help marketers move from incremental improvements to transformative results.Freedom Comes AutomatedKey takeaways:80% of companies expect AI transformation; only 18% achieve transformative results in marketingChange management matters more than technology capability for successful AI adoptionExperimentation and rapid iteration beat planning perfectionNew metrics and performance indicators are needed to measure AI optimization benefits Vendor education and partnership bridge talent gaps without the need to hire data scientists"The real gap is change management. Most teams are still running on old rhythms that make transformation feel hard or impossible." - Shai Frank [00:07:35]"Instead of trying to perfect the post-purchase journey for eight months, let's try a few options, see what works, and course correct as a result of that." - Shai Frank [00:17:39]"The challenge now is making sure that every customer is served with the right content variation that makes sense for them." - Shai Frank [00:38:01]"In this case, it was like an 80% optimization benefit, which means 80% of your incremental sales from this campaign are because you did it with AI." - Shai Frank [00:46:24]In-Show Mentions:Optimove + Forrester ReportLearn more about Optimove's Positionless Marketing platformDecoded Season 4: Positionless MarketingAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, you'll learn how to create a simple, high-value year-end tax letter that makes tax season easier for your clients, their CPAs, and your team. You'll hear what to include, how to frame it as a value-add, and how to streamline the process so it becomes a repeatable system instead of a stressful scramble.We cover suggested sections for your letter, how to reinforce the behind-the-scenes work you do all year, and a practical workflow to prepare these summaries for your best clients. This episode helps you elevate your client experience, strengthen your CPA relationships, and clearly communicate the value of your planning expertise.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!Learn more about the Group Coaching & Mastermind HERE! Register for the December 2nd event with Adam Holt HERE! (Replay will be sent to those who've registered!) Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

My guest this week is Rachel Sterling,  Chief Marketing Officer at Identity Digital.Rachel leads global marketing with a focus on driving awareness and adoption of Identity Digital's portfolio of top-level domains.Before stepping into her current role, she held senior leadership positions at Instagram, Twitter, and Google, where she built and scaled strategies across product marketing, integrated content, and events.From shaping how some of the world's most iconic platforms connect with audiences to now redefining digital identity, Rachel brings a unique perspective on marketing's evolving role in culture and technology.And here's something I just discovered—Rachel is the only person to have served as Head of Product Marketing at both Instagram and Twitter.

Join T, Father Fortenberry, Gary, Marty Mar the Bourbon Nerd and Brother Fortenberry as they discuss headlines of the day!Check out our Website:https://lifefromthepatio.com/merchBecome a Legend today:https://thebourbonlegends.comfollow us on TikTok: https://tiktok.com/lifefromthepatio2 @Fatherfortenberry@LFTP@BourbonNerd-LFTP@BrotherFortenberry#bourbon #whiskey #fye #KnobCreek#Jack Daniels#comedy #podcast#funnyvideo #buffalotrace #distillery#buffalo #LFTP#oldforester #jimbeam #heavenhill#Bluenote#Shortbarrel#rye #ark #arknights#arkansas #nba #nfl #razorbacks #newyears #resolutions#LFTP #Fred Minnick#bourbonlive#live#livenews

Brianna Beans fell off a ladder on a home inspection... and it rocked her career. In fact, it inspired a complete overhaul of her business model and a pivot from home inspections... to rental property inspections. This opened up an entirely new stream of recurring revenue while allowing her to operate within her new safety limits. By focusing on building relationships with property managers and rental companies, she was able to build a snowballing schedule where she was inspecting the same properties on a regular basis every time a new lease was signed. She details the whole story here and more. Key Moments: 00:00:00 - Introduction and Guest Introduction 00:02:00 - Brianna's Unique Inspection Approach 00:05:00 - Market Opportunity and Expansion 00:08:00 - Safety and Maintenance Focus 00:11:00 - Business Model and Property Management 00:14:00 - Challenges and Career Transition 00:17:00 - Franchising and Future Plans 00:20:00 - Branding and Recognition 00:23:00 - Conference Insights and Networking 00:26:00 - Conclusion and Future Outlook The TLDR: Introduction of Brianna Beans : Brianna, known as "Inspector Beans," specializes in rental property inspections, focusing on cosmetic and maintenance aspects rather than full home inspections. Unique Inspection Approach : Brianna's inspections are more simplified than traditional home inspections, emphasizing the current condition of rental properties before tenant move-ins. Market Opportunity : Brianna identified an untapped market for rental inspections, which led her to expand her services in the Fort Collins area after training with Axiom Inspections. Safety and Maintenance : Emphasis on safety and maintenance, including checking smoke detectors and addressing minor issues during inspections, which is not common in traditional home inspections. Business Model : Brianna's business model involves working closely with property management companies, offering initial free inspections to build trust and secure recurring business. Challenges and Adaptations : Brianna transitioned to rental inspections after a serious injury from a fall during a roof inspection, which led her to focus on safer inspection practices. Franchise Potential : Brianna is considering franchising her business model to expand her services beyond her current location. Conference Insights : Brianna appreciates the networking opportunities at industry conferences, which help her connect with other professionals and share innovative business ideas. Branding and Recognition : The unique name "Inspector Beans" helps Brianna stand out and is memorable to clients and peers. Future Plans : Brianna aims to continue growing her business, potentially selling it in the future, and is exploring additional services like light maintenance to enhance her offerings.   The Links: Follow Inspector Beans on TikTok: @inspectorbeans Sign up for our Newsletter here: https://pages.theridealong.show/newsletter And you can even leave us a VOICEMAIL to suggest ideas for future episodes here: https://www.theridealong.show

T. Christian Helms is the creative force behind Helms Workshop, a branding agency based in Austin known for crafting bold, character-driven brands. He's a designer, writer, speaker, and former Pentagram-er who once designed a logo in a Burger King bathroom (yep, really).In this episode, Christian and Nicholas Kuhne dive into why design without thinking is dead, how to build a brand that makes people feel something, and what separates a pretty logo from a movement. If you've ever been frustrated by clients picking the “safe” option, or wondered whether brand agencies still matter in an AI-driven world – this is the one to queue up.

Dans cet épisode solo, je partage avec vous les enseignements clés transmis par Maxime, cofondateur de Buzznative, qui cumule 15 ans d'expérience dans l'accompagnement de marques et d'annonceurs.Il nous explique comment réussir une collaboration efficace avec une agence de communication en 2026, en évitant les écueils fréquents et en maximisant l'impact business.Le secret de Maxime ?Une préparation méthodique côté annonceur… et 5 conseils très concrets que vous pouvez appliquer dès aujourd'hui pour professionnaliser votre communication.Au programme :Faire un scan interne pour clarifier ses enjeux, ses attentes et son mode de décisionPartager une expression de besoin claire, plutôt qu'un brief figéÊtre transparent sur son budget pour éviter les erreurs d'interprétationStructurer la collaboration opérationnelle avec des rôles, des validations et des rythmes précisConstruire une relation humaine et durable pour assurer la réussite du partenariatUn épisode 100 % actionnable pour tout entrepreneur ou toute entrepreneure qui veut travailler efficacement avec une agence et obtenir de vrais résultats.Bonne écoute !

This conversation covers:-What branding really means for financial advisors-How marketing supports your brand—and why they're not interchangeable-Where advisors should focus their time to create stronger visibility-Practical ways to communicate your value more effectively-How to think about audience, channels, and message delivery-The philosophy behind the Bill Good Marketing systemWhether you're refining your personal brand or looking for better ways to reach the right audience, this episode delivers clear, practical insights to help you communicate with more clarity and purpose.Tune in and start thinking differently about how you show up in the marketplace.Elite Consulting Partners | Financial Advisor Transitions: https://eliteconsultingpartners.comElite Marketing Concepts | Marketing Services for Financial Advisors: https://elitemarketingconcepts.comElite Advisor Successions | Advisor Mergers and Acquisitions: https://eliteadvisorsuccessions.comJEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.comConnect with Matt Hicken on LinkedIn: https://www.linkedin.com/in/matt-hicken/Check out Bill Good Marketing here: https://www.billgoodmarketing.comListen to more Advisor Talk episodes: https://eliteconsultingpartners.com/podcasts/Follow us on LinkedIn: https://linkedin.com/company/eliteconsultingpartners

Send Bidemi a Text Message!In this episode, host Bidemi Ologunde spoke with Gal Borenstein—CEO and founder of The Borenstein Group—to unpack how brands earn and scale trust in a noisy, AI-driven world. They dig into the “trust deficit” in B2B/B2G, what separates branding from true trust-building, and how to keep human authenticity while using AI at speed. Gal shares playbooks for cyber and defense marketers, inside-out culture moves that make credibility durable, crisis protocols for deepfakes and breaches, and the metrics that boards actually respect.Support the show

What does it take for a brand to rise from being “one of many” to becoming “one of one?” Arjun Sen unpacks through powerful personal stories and brand lessons from 30 years in the corporate trenches, why humility, empathy, and curiosity about your customer are the foundation of sustained brand success. From an almost career-changing decision in the beer industry, to insights learned at a bagel chain, to a night spent in a retirement home — every story reveals the same truth: great brands begin with knowing the customer deeply. There is no faking it. This episode dives into how to think like your customer, feel like your customer, and act in ways that create meaningful emotional connection — not just transactions. Key takeaways for this episode include: Three kinds of brands: One of many (forgettable), One of few (considered but ignored), One of one (loved) Start with humility: Admit you are not the customer — but you can learn to know and serve them. Be, Think, Feel, Act like your customer: The mindset for every brand leader who wants to build real connection. Go for the customer's heart (not the wallet): When you truly know your customer, you can connect with them. See more episodes at https://www.secretstowinbig.com

Ever wonder why some home service businesses grow effortlessly while others can't convert loyal customers? Many blame competition or marketing spend, but the real issue is confusion—unclear stories, inconsistent branding, and clunky customer experiences that break trust.  In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Brian Sooy, author of Blue Collar Branding and Marketing Director at Gorjank Home Services. Brian shares how the StoryBrand and CARE Framework (Clarity, Alignment, Relevance, Experience) can help small service companies communicate clearly, deliver trust at every touchpoint, and scale through simplicity. He explains how local expertise, consistent messaging, and frictionless systems create brands that customers remember and recommend. Sooy discusses the StoryBrand framework, emphasizing the customer as the hero, and outlines a seven-step process—identifying the customer's problem, presenting a solution, and defining success. He highlights the importance of clarity, alignment, relevance, and experience in branding, stressing the need for consistency across all touchpoints, including marketing and customer service.  Timestamps [00:00] From Story to Strategy [01:32] The Customer Is the Hero [05:05] Defining the Ideal Client Avatar [07:23] The PASS Framework for Messaging [12:47] Ensuring Consistency in Conversions [17:01] Training CSRs for Alignment [18:26] The CARE Framework Explained [26:19] Building Frictionless User Experiences [32:43] Aligning Vendors with Company Vision [38:33] Standing Out Through Local Expertise [43:33] Delivering Premium Customer Experience [48:03] Tracking Sanity Metrics vs Vanity Metrics [51:00] Significance Over Success  Key Quotes “The customer is the hero, and your brand is the guide.” “Clarity builds confidence. Confusion kills conversion.” “Alignment means everyone tells the same story—marketing, sales, and customer service.” “The sale is a sample of the service. Every touchpoint matters.” “Significance over success—that's what it means to be better than rich.” Key Takeaways Clarify your message so customers instantly know who you help and how. Align every team and vendor around one consistent brand story. Focus on relevance—speak like a trusted local expert, not a faceless company. Deliver an experience that's frictionless, fast, and personal.  Links Mentioned Blue Collar Branding by Brian Sooy: https://www.amazon.com/Blue-Collar-Branding-Field-Proven-Framework-ebook/dp/B0F91PMS6ZGorjanc Home Services: https://www.gorjanc.com/Aespire: https://www.aespire.com/Connect with Brian on LinkedIn: https://www.linkedin.com/in/briansooy

Your first minute can make or break listener trust, and you might be surprised by how quickly listeners decide whether to stay or go. Today, we take a close look at Sean McClellan's Motivation: Not Letting Fear Control You from his podcast The Space Between and unpack what podcasters at every level can learn from it. We break down where the episode shines, where it stumbles, and how small tweaks in structure, pacing, audio setup, and intro strategy can completely reshape the listener experience. Check the links and resources section if you'd like to submit your show for evaluation consideration.Episode Highlights: [02:07] Podcast Evaluation Series: The Space Between[04:28] Listener Engagement and Feedback[05:44] Audio Quality and Technical Issues[08:01] Effective Podcast Intros[18:19] Pacing and Delivery[25:49] Episode Focus and Specificity[27:31] Critique on Podcast Structure[28:45] Importance of Storytelling[31:18] Clip Analysis and Feedback[37:37] Microphone Techniques and Audio Quality[46:45] Branding and DiscoverabilityLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠To Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45UThe Space Between: https://seanmcclellan.com/uncategorized/motivation-from-not-letting-fear-control-youRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.Key Takeaways: Pull People In with StorytellingCreate the World Before the StoryMentorship MattersOwn Your MistakesFearlessness and Taking the LeapStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Mon partenaire Waalaxy est gratuit jusqu'au 28 novembre et à -50% pour Black Friday. Profitez-en pour transformer Linkedin en machine à leads.Dans cet épisode du Podcast du Marketing, on explore le retour en force de la rareté comme levier stratégique.Dans un marché saturé où l'abondance a fini par uniformiser les expériences, la rareté apporte du relief, de l'émotion et de l'engagement. Vous apprendrez :• Pourquoi la saturation de l'offre a relancé la quête d'exclusivité• Comment la frustration active le désir plutôt que de l'éteindre• Pourquoi les listes d'attente sont devenues un outil de pré-désir incontournable• Comment les drops transforment chaque lancement en événement• De quelle manière la rareté renforce la fidélité et l'attachement émotionnel• Les limites éthiques et les risques d'un usage excessif de la raretéUn épisode essentiel pour comprendre pourquoi les consommateurs veulent précisément ce qu'ils ne peuvent pas avoir… et comment les marques orchestrent ce paradoxe.---------------

The Marketing Meeting is back! In her return to the podcast after a brief layoff, Itir is joined by Marty Neumeyer, to discuss the core principles of branding. Marty is the branding expert who famously said, "Your brand isn't what you say it is. It's what they say it is." Marty and Itir dissect common misconceptions about branding, emphasizing that a brand is fundamentally the customer's perception, rather than a logo or product. Marty explains how to start branding with a targeted niche audience and the importance of aligning a company's purpose beyond mere profit. They also cover the distinction between branding and marketing, noting how branding is a long-term strategy while marketing tends to be short-term and tactical. Marty shares insights on how companies can stay original in the AI era. Last but not least, they discuss Marty's exciting new novel, Octavo, and the intriguing design and formatting choices he made to set the book apart from the pack. Marty started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. In 1996 he started Critique, the first magazine about design thinking. He then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. He later merged Neutron with Liquid Agency. As Director of CEO Branding at Liquid, he consults with leaders and executives of some of the world's most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation. He takes his coffee at home in Mexico. Watch the full episode on YouTube: https://youtu.be/iloWbgN8_VE Learn more about Marty's newest book, Octavo: https://www.amazon.com/Octavo-Novel-Marty-Neumeier-ebook/dp/B0DRLNPGZJ Connect with Marty Neumeier on LinkedIn: https://www.linkedin.com/in/kevinindig If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SummaryIn this conversation, Neil Twa shares his journey from corporate life to becoming a successful entrepreneur in the e-commerce space. He discusses the importance of branding, the role of data and algorithms in online sales, and how AI is transforming the industry. Neil emphasizes the need for perseverance and ethical practices in business, encouraging listeners to seize opportunities and innovate in their ventures.As a listener of LifeLong Learners Collective, you can claim a free copy of Neils book at: https://www.voltagedm.com/freebookthen enter in the code "LIFELONG"00:00 Introduction to E-commerce and Lifelong Learning02:26 Neil's Journey: From Corporate to Entrepreneurship06:27 Building a Brand: The Amazon Experience09:46 The Importance of Branding and Product Ownership14:32 Leveraging Data and Algorithms in E-commerce17:12 The Role of AI in Modern Business22:07 Navigating Product Life Cycles and Brand Strategy27:55 Final Thoughts and the Future of E-commerceChapters00:00 Introduction to E-commerce and Lifelong Learning02:26 Neil's Journey: From Corporate to Entrepreneurship06:27 Building a Brand: The Amazon Experience09:46 The Importance of Branding and Product Ownership14:32 Leveraging Data and Algorithms in E-commerce17:12 The Role of AI in Modern Business22:07 Navigating Product Life Cycles and Brand Strategy27:55 Final Thoughts and the Future of E-commerce

Cameron is joined by Dr. Gina Maccarone, MD, a triple board-certified cosmetic surgeon, and they discuss her journey from general surgery to cosmetic surgery, including overcoming a non-compete agreement in Ohio. She emphasizes the importance of resilience, networking, and having a skilled legal team. She explains her marketing strategies, particularly leveraging social media and her website to build her brand.Cameron and Dr. Maccarone highlight the critical role of trust in aesthetic procedures, emphasizing how patients view these procedures as significant decisions regarding their physical appearance. They also discuss the importance of understanding patient concerns and expectations to ensure satisfactory outcomesListen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Trust is everything in aesthetic procedures.Patients are making significant decisions about their appearance.Understanding patient concerns is crucial for successful outcomes.Aesthetic procedures require a deep level of trust.The results of these procedures can greatly impact a patient's self-esteem.Communication between the patient and professional is vital.Patients often have high expectations for their results.The emotional aspect of aesthetic procedures cannot be overlooked.Professionals must be empathetic to patient needs.Building rapport with patients is essential for trust.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

In Part 1 of this throwback conversation, The Caramel Apples explore the significant role mascots play in marketing, particularly in the context of childhood nostalgia and brand recognition. The hosts enjoy discussing various mascots from breakfast cereals, sports teams, and iconic global brands like Budweiser, highlighting how these characters create emotional connections, as well as influencing consumer behavior. Are you ready to reminisce?If you like what we do in the way of caramelicious nostalgia, drop by and show us some support at Buy Me a Coffee dot com… (go to link below), we so appreciate you! Thanks a latte!!

We're headed north of the border to Hamilton, Ontario to chat with Nick DeLuco, Senior Vice President & General Manager of TD Coliseum. This is opening week for the venue, which will open after an extensive $300 million renovation by Oak View Group this Friday, November 21, with a kick off concert with Paul McCartney. We chat with Nick about the arena's place in the Golden Horseshoe market, Oak View Group's investment in the cutting-edge venue, and their music-first approach to the design and strategies. We talk about the balance of paying homage to the 40 year history while also blazing a new path with innovations – including unique floor level suites built into the lower bowl. As they approach their opening, we hear about how the team worked together on the project and their focus on being present during the busy opening week. Nick also walks us through his venueland history, from taking Sports Management in school and wanting to be a sports agent to an internship at his hometown venue in Sault Ste. Marie, Ontario to his first job post graduation in ticketing in Mississauga. We talk about his path to opening new buildings in Kingston and New Brunswick as well as his time spent in Edmonton overseeing live events. Enjoy this fun look behind the curtain as they prepare to open this venue while also enjoying great career advice, fun stories, and recommendations for your next visit to Hamilton.Nick DeLuco: LinkedInTD Coliseum: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Casey French, marketing and PR director at CASSCOMM discusses how branding goes beyond a logo to include community engagement, co-branding, locally produced video and creative mascots, like their superhero, “Gigabolt.”

Giuseppe Castellano talks to illustrator and fine artist, Michael Deas, about his early years as an illustrator; how he created “The Torch Lady” for Columbia Pictures; why he doesn't look back on his long career; and more.To learn more about Michael, visit michaeldeas.com.Artists mentioned in this episode include: Ted Lewin, Betsy Lewin, Herbert Tauss If you find value in this podcast, consider becoming a paid subscriber on Substack, or a supporter on Patreon. On either platform, you will gain access to bonus episodes we call “Extra Credit”—among other perks and benefits. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch the YouTube version of this episode HEREAre you an entrepreneur looking to grow and thrive in the legal space? In this episode of the Maximum Lawyer Podcast, Tyson interviews Matt Anderson, an attorney and real estate investor, about his unconventional journey blending law, entrepreneurship, and property investing. Matt shares lessons from multi-level marketing and business ownership and emphasizes the importance of hiring for culture fit.For lawyers who are new to the entrepreneurial space, it is possible to build a firm that runs on minimal daily involvement. In order to do this, you need to let go of a lot of the day to day work of practicing law as well as partner and hire individuals who can help you achieve that. Partner with another lawyer who has the same vision as you. After that, look at hiring good lawyers who will do all the necessary work that will bring you success. That way, you can spend your day doing what you want to do.Matt provides some insights on hiring staff based on culture and character, rather than experience. One way to do this is utilizing personality tests, inner metrics and multiple interviews to find the right fit. For Matt, anyone can learn a skill or aspects of a job. But, not everyone has the character or personality to work for a certain firm. As an owner, you need to determine what kind of firm you want to run and hire people based on what matters to you most.Listen in to learn more!2:01 Creative Side Hustles in Law School4:13 Building a Business, Not Just Practicing Law9:44 Hiring and Personality Fit16:32 Buying Law Firm Real Estate 23:23 Creative Financing and Seller Deals 25:12 Renting vs. Owning Your Home29:24 AI as a Law Firm Leveler32:13 Preventing Lifestyle Creep in Law Firms34:06 Impact of AI and the Future of Office Space43:36 Who Runs the Firm?47:20 Biggest Surprises in Partnership 49:40 Implementing AI in the Firm53:03 The Role of Hard Work in Success 58:03 Importance of Emotional Intelligence (EQ)Connect with Matt:Website  LinkedIn  Tune in to today's episode and checkout the full show notes here. 

Elliot Moss didn't join a law firm to keep things the same. As Partner and Chief Brand Officer at Mishcon de Reya LLP, he brought a deep understanding of branding into a profession that often dismisses it, and changed how one of the UK's top firms thinks about growth and perception. He shares how clarity, consistency, and emotional intelligence turned Mishcon from a £45 million practice into a £380 million brand defined by truth and differentiation, not slogans. Clients, he says, may buy expertise, but they stay because of trust and how a firm makes them feel.   He talks candidly about leading change in a culture that prizes logic over emotion, showing how small wins and patience can reshape perception from within. The conversation moves beyond marketing into the psychology of leadership, exploring why authentic differentiation matters more than polish and how strong branding can become a firm's greatest competitive advantage. For Elliot, the future of law will belong to those who understand that perception drives performance—and that real brand power is earned, not advertised.   Episode Breakdown: 00:00 Building a Brand Inside a Law Firm 04:35 From Advertising to Legal Branding 06:30 Why Differentiation Matters in Professional Services 09:08 Changing Client Perception Through Authentic Branding 15:33 Strategy and Growth at Mishcon de Reya LLP 24:32 Leading Change in a Traditional Industry 31:16 AI, Private Capital, and the Future of Law Firms 36:59 Elliot Moss on Leadership and Opportunity Connect with Elliot Moss Connect with Elliot on LinkedIn Elliot's Web Bio   Connect with Howard Rosenberg: Connect with Howard on LinkedIn Howard's Company Web Profile   Connect with Chris Batz: Connect with Chris on LinkedIn  Follow Columbus Street on LinkedIn Columbus Street Website  Podcast production and show notes provided by HiveCast.fm

Top Stories for November 18th Publish Date: November 18th PRE-ROLL: BUFORD HOLIDAY FESTIVAL From the BG AD Group Studio Welcome to the Gwinnett Daily Post Podcast. Today is Tuesday, November 18th and Happy Birthday to astronaut Allan Shepard I’m Peyton Spurlock and here are your top stories presented by KIA Mall of Georgia. The Sandwich Project celebrates milestones and welcomes new executive director Norcross receives international award for branding efforts Elementary and middle school cellphone bans proving popular, as debate moves to high schools All of this and more is coming up on the Gwinnett Daily Post podcast, and if you are looking for community news, we encourage you to listen daily and subscribe! Break 1: Kia Mall of Georgia STORY 1: The Sandwich Project celebrates milestones and welcomes new executive director Before the latest government shutdown even hit, the Sandwich Project was already out there—quietly, relentlessly—feeding Atlanta’s hungry. This grassroots nonprofit, born in the chaos of 2020, has now delivered over 2.2 million sandwiches across metro Atlanta. Two million sandwiches. Let that sink in. And now, they’ve got their first executive director: Christine Cooper Nowicki, a longtime volunteer with a heart for service. “This wasn’t something I saw coming,” she admits, “but food insecurity has always been personal for me.” Every week, volunteers—families, Girl Scouts, Rotary Clubs—make 8,000 sandwiches. It’s messy, beautiful, and life-changing work. Learn more at thesandwichproject.org. STORY 2: Norcross receives international award for branding efforts Norcross just snagged a Silver Davey Award—pretty impressive, right? Out of 2,000+ global entries, this small-but-mighty city was recognized for its killer branding and communication efforts in the Government and Municipal category. The secret sauce? A partnership with Lawrenceville’s Accent Creative Group, the creative minds behind Norcross’ ads, event logos, social media, and more. “Our brand isn’t just a look,” said Mayor Craig Newton. “It’s how we tell our story.” The Davey Awards celebrate big ideas on small budgets, and Norcross nailed it—showcasing a community alive with culture, creativity, and connection. Not bad for a little city with big heart. STORY 3: Elementary and middle school cellphone bans proving popular, as debate moves to high schools Georgia high schools might soon say goodbye to cellphones, following the success of bans already in place at some schools. Starting next fall, a new law will require elementary and middle schools to lock up phones during the day. High schools aren’t included—yet. But with 92% of teachers supporting the idea, according to a Georgia Southern University survey, the push is gaining momentum. At Lakeside High in DeKalb, Principal Susan Stoddard said banning phones was a game-changer: “You heard kids talking again—actual conversations in the hallways.” Still, some parents worry about emergencies. Lawmakers? Divided. But this debate isn’t over. Not even close. We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info. We’ll be right back Break 2: Ingles Markets 7- Sugar Hill Holiday STORY 4: Agency seeks more power to enforce campaign finance law Georgia’s election finance watchdog wants sharper teeth, and lawmakers might just hand them over. The State Ethics Commission says it needs more power to investigate campaign finance violations—like the $300,000 fine it slapped on Stacey Abrams’ nonprofit earlier this year for failing to disclose millions in donations and spending. Sen. Bill Cowsert, who’s running for attorney general, is leading the charge. “We need transparency,” he said. “Big money shouldn’t dominate politics.” But critics call it political theater, especially with Fulton DA Fani Willis now in the committee’s crosshairs. Meanwhile, the Ethics Commission says it’s hamstrung without stronger subpoena powers. The fight’s far from over. STORY 5: Corps of Engineers says below normal rainfall could make Lake Lanier hazardous Lake Lanier’s water level is holding steady—for now. As of last week, it sat at 1,065.51 feet, just a hair above the historic median of 1,065.39 feet for this time of year. But here’s the catch: rainfall’s been scarce lately, and the U.S. Army Corps of Engineers is keeping a close watch. “The dry spell could mean lower levels ahead,” said Dustin Gautney from the Corps. And with Lanier’s hidden hazards—tree stumps, old roadbeds, even remnants of submerged towns—boaters and swimmers need to stay sharp. The advice? Wear your life jacket, watch for obstacles, and stay safe out there. We’ll be right back. Break 3: Sugar Hill Ice Skating Rink Final STORY 6: Loganville shooting suspect arrested in Lawrenceville A chaotic Friday afternoon unfolded as a shooting at a Loganville CVS ended with an arrest in downtown Lawrenceville. Loganville police issued a BOLO alert around 4 p.m. for a vehicle tied to a “serious incident” at the CVS on Atlanta Highway, where a woman had been shot in the head. Critical condition. No name released. Lawrenceville’s FLOCK cameras flagged the car near the Square. Officers swarmed West Crogan Street, shields up, and arrested the driver without a fight. The suspect’s name? Still under wraps. The victim? Airlifted to Grady. It’s a mess, and the investigation is ongoing. STORY 7: State raises red flags in Gwinnett Schools' CCRPI report Gwinnett County Public Schools is celebrating some wins in college and career readiness—but the state’s latest report card tells a more complicated story. Sure, GCPS outperformed Georgia in seven areas, mostly in elementary and middle schools. But high schools? They’re lagging. The only bright spot there is content mastery. And across all levels, the district is struggling to close gaps, especially in English Language Arts. Red flags? Plenty. Targets missed for multiple demographics—African-American, Hispanic, economically disadvantaged, and more. Progress scores for high schools dropped by over 10 points. The takeaway? There’s work to do. Wins are great, but gaps can’t be ignored. We’ll have closing comments after this Break 4: STRAND THEATRE Signoff – Thanks again for hanging out with us on today’s Gwinnett Daily Post Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.gwinnettdailypost.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: www.ingles-markets.com www.kiamallofga.com Ice Rink – Downtown Sugar Hill Strand Marietta – Earl and Rachel Smith Strand Theatre Holiday Celebration 2025 – City of Sugar Hill 2025 Buford Holiday Festival & Parade All-In-One Flyer NewsPodcast, CurrentEvents, TopHeadlines, BreakingNews, PodcastDiscussion, PodcastNews, InDepthAnalysis, NewsAnalysis, PodcastTrending, WorldNews, LocalNews, GlobalNews, PodcastInsights, NewsBrief, PodcastUpdate, NewsRoundup, WeeklyNews, DailyNews, PodcastInterviews, HotTopics, PodcastOpinions, InvestigativeJournalism, BehindTheHeadlines, PodcastMedia, NewsStories, PodcastReports, JournalismMatters, PodcastPerspectives, NewsCommentary, PodcastListeners, NewsPodcastCommunity, NewsSource, PodcastCuration, WorldAffairs, PodcastUpdates, AudioNews, PodcastJournalism, EmergingStories, NewsFlash, PodcastConversations See omnystudio.com/listener for privacy information.

In this electrifying episode of The MisFitNation, Host Rich LaMonica welcomes Cauveé—TEDx speaker, strategist, coach, and The Inspiration Engineer®. With unstoppable energy and wisdom, Cauveé blends strategy, instruction, and programming (S.I.P.®) to ignite personal growth and business acceleration like never before. Known for his signature MotivationMusic™, Cauveé fuses entertainment with empowerment to help clients build legacy-driven brands, optimize performance, and awaken their inner greatness. Featured in Forbes, Influencive, HuffPost, Spotify, Thrive Global, and more, Cauveé's impact reaches entrepreneurs, dreamers, and visionaries around the world.

This week, we are back with another branding bestie episode with my design bestie, Lauren. We chat about the benefits and strategies of trading design services, how Lauren recently did trades with vendors for her wedding, and some past and current trades we've both done. We also talk about the importance of choosing the right trade partners, times when trades are appropriate, and making sure you don't skip the contract just because it's a trade.*Don't forget to drop a post in the podcast FB group or DM Lauren or Jen if you wish and tell us something you have traded services for. We would love to hear about it!Guest Name: Lauren BraierGuest Website: elbycreative.comGuest IG: @elbycreativeLauren's Pod: Branding Bestie PodcastPrevious Branding Bestie Episodes:S11E4 Branding Bestie Chit Chat: What's the Future of the Boutique Brand Design Industry?S11E8 Branding Bestie Chit Chat: Reading Our Old Goals with LaurenS11E11 Branding Bestie Chit Chat: Designing a Life You LoveS11E14 Branding Bestie Chit Chat: Breaking Down Sticky Client SituationsLinks:The Design Minimind - Applications open until Nov 20th!Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Creating a business you love doesn't have to be a fantasy, and in this episode, Libby brings back her best friend and long-time advisor Jen for a real, transparent look at what it takes to reclaim your time, refine your systems, and run a thriving advisory firm with intention.

Did you like the episode? Send me a text and let me know!!Business Conversations With Pi – How to Add and Grow Business ValueTodays discussion covers how to define and measure value in business, strategies for growing a company, and the best ways to find top talent. The episode also features expert book recommendations to help listeners deepen their understanding of value creation and business growth00:00 – Introduction Meet host KU and AI co-host Pi. Discover how AI can help entrepreneurs and business owners succeed.00:29 – Who Should Listen Perfect for aspiring founders, small business owners, and anyone seeking business growth strategies.00:51 – What You'll Learn Get expert advice on business planning, marketing, and value creation.01:37 – Getting Started Jesse and Lawrence (Pi) set the stage for a value-packed episode.01:52 – What Is Value in Business? Jesse asks: What does “adding value” mean for entrepreneurs?02:07 – How to Measure Value Lawrence shares five key indicators:Positive feedback (02:07)Repeat business (02:18)Referrals (02:27)Sales growth (02:35)Market share (02:43)02:52 – Growing Your Company's Value Top strategies for business growth:Customer retention (02:57)Customer acquisition (03:12)Innovation (03:21)Efficiency (03:30)Branding (03:39)03:49 – How to Find Top Talent Best places to recruit:Referrals (03:57)Job boards (04:06)Recruitment agencies (04:14)Universities/colleges (04:23)Social media (04:34)04:42 – Book Recommendations for Entrepreneurs Boost your business knowledge with these top books:Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne (04:50): Learn to create unique value and uncontested market space.The Lean Startup by Eric Ries (05:10): Build startups with continuous innovation and customer value.Good to Great by Jim Collins (05:23): Discover what makes companies excel and create lasting value.Competitive Strategy by Michael Porter (05:36): Master industry analysis and competitive advantage.Zero to One by Peter Thiel & Blake Masters (05:47): Find new ways to innovate and build valuable businesses.05:51 – Final Takeaways Lawrence encourages listeners to focus on vaStan.store/skoob for your black Friday coaching deal right now!! Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.com Skoob at Gettin' Basted Facebook PageAcross The Start Line Facebook Community Find out what one of the four hurdles of stop is affecting you the most!!Black Friday coaching Sale now!! 65% off original price! go to stan.store/skoob to book your appointment and take advantage of this limited time offer! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Scott Kerr sits down with Kristie D'Ambrosio-Correll, CEO and co-founder of Dacora Motors, a groundbreaking American ultra-luxury electric vehicle that will compete with Rolls-Royce and whose design pays homage to the elegant lines of 1930s vintage automotive artistry. Dacora is the first female-founded and led car company in the industry's history and the first made-in-America ultra-luxury vehicle brand in nearly a century. Kristie discusses what led her from CTO of Mirror to starting her own luxury EV company, the challenges she faced as female founder, and aiming to be the ultimate in luxury bespoke customization. She also talks about the opportunity for Dacora in a challenging luxury EV market and its design collaboration with the legendary Pininfarina Group. Plus: Why Dacora's extreme approach to personalization is unprecedented in this categoryFeaturing: Kristie D'Ambrosio-Correll, CEO and Co-Founder of Dacora (dacora.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at BrandActive, to explore their new joint paper, The Courage to Save Millions. Together, they reveal how healthcare brands can unlock millions in value—not through cuts, but through smarter, more strategic investment during the M&A process. Tune in now. Download BPD's guide, The Courage to Save Millions here.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

In today's episode, we're joined by Siff Haider one part of the co-founders due behind Arrae - the wellness brand that's redefining the supplement space with elegant, effective, natural solutions for issues like bloating, anxiety and sleep. Since launching in 2020, Arrae has gained a cult following thanks to its minimalist aesthetic, loyal community, and commitment to solving real, everyday problems - all while standing out in a saturated and often sceptical market.Stay tuned to hear how Siff and Nish approached brand-building with intention from day one, why storytelling and science go hand-in-hand and what it takes to grow in a crowded category.Siff's advice: Founder mindset tip: Have faith in yourself and trust your abilities.Leadership advice: Don't be ruled by ego; stay flexible and be prepared to change direction if necessary.Motivation lesson: Take one step at a time, steady progress is sustainable progress.Resilience insight: There will always be challenges; this is normal, and you can cope with them.Growth advice: Learn from your mistakes, apply the lessons, and keep moving forward.Perspective shift: Don't take challenges personally, they're all part of evolving and growing.Purpose-driven business tip: Think about your primary driver, which hopefully isn't just profit; purpose will motivate you to keep going.Lifestyle principle: Make personal rules about your life, your fitness, and your happiness and stick to them.Customer connection advice: Communicating with customers will always be worthwhile and deeply satisfying.Workplace culture tip: Create an environment that others will appreciate and thrive in.Branding advice: Be honest and clear in your branding, and always stay relevant to the customer.Inspiration insight: Look for motivation and new ideas in the world around you.Entrepreneurship lesson: If you're not making some mistakes, you're not truly pushing yourself or innovating.FF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Dominos Pizza, Dupe, TalkSpace, Ridge Wallet & Shopify • Dominos Pizza: Order now at https://dominos.com • Dupe: Stop overspending on brand names and start saving on holiday gifts with https://Dupe.com immediately • TalkSpace: Get $80 off your first month with promo code SPACE80 at https://Talkspace.com • Ridge Wallet: Take advantage of Ridge's Biggest Sale of the Year and GET UP TO 47% Off by going to https://www.Ridge.com/BAD #Ridgepod • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Fancy's Back 5:00 Hot Guy Criminals 10:00 Love Letters 15:00 Can't See The Smiles 20:00 Missed Connections 25:00 Now You See Me 3 30:00 Dodgers Win World Series 35:00 Football 101 40:00 Physical 100 Asia 45:00 Tonsil Stones 50:00 NEO The Home Robot 55:00 Spreading Ashes 1:00:00 1/2 Degree Murder 1:05:00 Bobby in Prison 1:10:00 Nightmare Driver More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we're doing something special: sharing an episode from Good Folks Doing Good Work that dives deep into branding, clarity, and the heart behind the work we do. It's a conversation about understanding who you are, what you're trying to say, and how the choices you make — from design to customer experience — shape the way people connect with your brand. At its core, this episode is a reminder that branding isn't about trends or aesthetics. It's about intention. When you know your values and you communicate them clearly, you build something people can feel. We loved this conversation, and we're excited to pass it along because it captures the kind of thoughtful, purpose-driven creativity we believe in.

I have a confession to make. There is a part of my business that I ignored for not weeks, not months, but YEARS because I didn't understand it. It was acting as a roadblock for people to take me seriously as an online coach, but I didn't know what to do about it [even though I TRIED to fix it on my own]. Today's guest has been a friend of mine for over a DECADE & back in 2024, she *lovingly* told me that I was missing a huge puzzle piece in my business. It was… BRANDING. No matter how hard I tried, I didn't know how to convey the LUXURY experience my clients were having to other people in my fonts, colors, logo, & OVERALL VIBE!! If you've been in my world long enough - do you remember my pink palm tree wallpaper I had in my office? LOL.   Today's guest, Carlee McKee, is the number 1 name that comes to my mind when I think of “luxury branding” for high-ticket coaches. In fact, she is the creative mind behind ALL of my branding [& most recently, one of my client's as well]!   Today, Carlee is joining the show to help you achieve high level branding so you can attract qualified leads to your high-ticket coaching offers.   Xoxo, Camie  

What does the producer of Wedding Crashers, Serendipity, and Van Wilder know about building brands? Turns out—a lot. This week on On Brand, Andrew Panay shares how Hollywood storytelling principles shape not just hit movies but also unforgettable brand stories for companies like T-Mobile, Microsoft, and Anheuser-Busch. What You'll Learn Why originality—not imitation—is still the most powerful creative strategy How Hollywood storytelling principles can strengthen brand storytelling The fine line between risk and reward in brand work Why celebrating success starts with knowing your “why” How T-Mobile's storytelling edge became a creative advantage Episode Chapters (00:00) Intro (00:30) From Hollywood to branding (02:00) The disconnect between filmmakers and brands (03:30) What Wedding Crashers teaches us about 30-second storytelling (05:00) Capturing attention in seconds, not minutes (08:00) Creativity, evolution, and staying uncomfortable (10:40) Originality vs imitation in marketing (20:30) Balancing elegant risk with commercial success (25:00) The brand that made Andrew smile (27:30) Where to learn more about Panay Films Andrew Panay is the founder and CEO of Panay Films and a veteran Hollywood producer whose movies—including Wedding Crashers, Serendipity, and Van Wilder—have grossed more than $800 million worldwide. Beyond film and television, Panay brings his storytelling craft to branded content and advertising for companies such as T-Mobile, Microsoft, and Anheuser-Busch. His signature approach blends cinematic storytelling with strategic brand thinking, creating work that moves audiences—and the business forward. What Brand Has Made Andrew Smile Recently? Andrew pointed to Nike for a recent campaign during the World Series. The spot used a clever mashup of sound, attitude, and nostalgia—culminating with Ken Griffey Jr.'s signature backward cap and mischievous grin. For Andrew, it was the perfect example of creative “juj”—that mix of confidence, playfulness, and truth that makes great storytelling irresistible. Links and Resources Connect with Panay Films on Instagram. Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Erica's guest today is Mark Gromer from Scoop Doggy Logs. The discussion focuses on entrepreneurial strategies within the pet waste removal industry centering on the effective use of technology and artificial intelligence (AI) to streamline business operations, cautioning against over-reliance on AI at the expense of personalized customer service. Gromer shares his journey of starting his business and the importance of intentional branding and sophisticated systems, such as GoHighLevel and specialized landing pages, to manage leads and nurture customer relationships effectively. The conversation emphasizes strategies for reducing friction in the customer quoting process and the value of continuously refining business systems and marketing approaches. Get Mark's Book:  BUILT DIFFERENT: Stop Following Broken Playbooks. Start Building Systems That Fit the Business You Actually Run Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

This week, Ivy Slater, host of Her Success Story, chats with her guest, Michelle Perreault. The two talk about how Michelle Perreault transformed her freelance business into a mission-driven company, the unique challenges of helping resource-limited organizations communicate their impact, and the innovative ways MOD-Lab continues to provide value for clients beyond just exceptional design. In this episode, we discuss: How Michelle started as a freelance designer, then founded MOD-Lab to provide high-quality branding and design support to nonprofits, focusing on organizations that make a real difference in their communities.​ What inspired Michelle to focus on nonprofits? She said working with mission-driven organizations fuels her purpose and enthusiasm. The joy she finds in helping resource-limited teams strengthen their brand and share their story to create impact is at the core of MOD-Lab. When Michelle decided to build a team, she transitioned from freelancing to a company as the demand for her services increased. She describes the slow, organic path that shaped MOD-Lab's culture. Why MOD-Lab's success hinges on prioritizing relationships and referrals, emphasizing trust, collaboration, and a strong network over nearly two decades. How consistent branding helps nonprofits fundraise and make an impact; Michelle highlights key differences between nonprofit and for-profit models. Michelle Perreault is the Founder, Creative Director, and Lead Designer at MOD-Lab (Minds On Design Lab). MOD-Lab is the thoughtful design partner for small teams doing big things in the social sector. We create memorable branding, design materials, and websites. With over 25 years of experience working with small teams, she understands the realities they face: limited capacity, tight budgets, and ambitious goals. Often, they don't have design expertise or leadership as part of their teams. Design is a vehicle to inspire confidence, clarity, and trust around a brand, so not having dedicated design resources is a detriment. She works to change this by offering organizations a dedicated part-time design team. At MOD-Lab, she has refined practical, scalable design processes that meet organizations where they are and help them grow with confidence. Her goal is to be a true brand advocate for client partners, ensuring every piece of communication aligns with their mission, strengthens their message, and looks beautiful. Website:  https://mod-lab.com/ Social Media Links:   LinkedIn: www.linkedin.com/in/michelle-perreault-6944614 Instagram: https://www.instagram.com/mindsondesignlab/      

Construire une base emails ça n'a aucun sens si vous n'envoyez pas d'emails. Les deux questions qui reviennent le plus souvent quand j'enseigne l'emailing sont :Tous les combien est-ce qu'il faut que j'envoie des emails ?Qu'est-ce que je suis sensé raconter ? Si vous êtes déjà posé l'une de ces deux questions, cet épisode est fait pour vous.

Watch the YouTube version of this episode HEREAre you looking for some AI tools to streamline your tasks? In this episode of The Guild Live Show, Tyson explores the latest trends in digital marketing, AI, SEO, and content strategy. He reviews HubSpot's newsletter insights, highlights YouTube and TikTok's new AI-powered content tools, and explains Google's advancements in AI-driven appointment booking. Tyson provides actionable tips for marketers. One tip is to rebalance the funnel and to focus on the bottom of the funnel. Looking at parts of your marketing that will convert leads are important, such as ads or SEOs. Another tip is to do more research as it relates to how your business can generate more leads. Tyson suggests that It is best to move away from a pay per click model.Tyson shares how Google AI can streamline processes. For those who are looking to travel, Google AI can open booking pages right away. If you give it a prompt of location and timeframe, it can provide you with relevant airlines, hotels, car rentals and restaurants. It can also lead you straight to the payment page to make booking your vacation or work trip so much easier!Listen in to learn more!2:54 BrightEdge Study & Funnel Rebalancing 5:07 Building Answer Engines & Content Strategy6:13 Implementing Bottom-of-Funnel Content9:14 HubSpot 2025 State of Newsletters10:31 Newsletter Best Practices 12:38 YouTube Makeover & AI Upscaling 16:38 Google AI Booking Appointments18:49 AI-Driven Booking Details 21:01 Preparing for AI-Driven Consultations 21:55 TikTok & YouTube AI Tools for Content CreationTune in to today's episode and checkout the full show notes here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn