Podcasts about Branding

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  • 10,119PODCASTS
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Best podcasts about Branding

Show all podcasts related to branding

Latest podcast episodes about Branding

Brand Tuned - Smart Thinking, Better Branding
How To Brand Using Trademarks Strategically

Brand Tuned - Smart Thinking, Better Branding

Play Episode Listen Later Oct 22, 2021 24:07


In this episode, I talk about what I mean by brands. To use trademarks strategically, you need to first understand the role they play in branding to then know why and how to be strategic with them.   A brand is a name that people associate with a set of perceptions. It distinguishes one product or service from another.  Brands are important to us because they provide us with the familiarity we crave as humans. In brief the episode covers: Visual IdentityWhy brand can easily be a business's most valuable asset? Brand Identifiers are non-name signifiers that build mental association to your brand  Trademarks are the most important and potentially valuable IP asset to ownA branding lawyer can help you understand the brand protection aspect of a nameRegistering a trademark to protect your distinctiveness How to avoid trademark legal disputes and litigationValuable Resources:Brand Tuned ScorecardBrand Tuned Acceleratorwww.brandtuned.com 

The Real-World Branding Podcast
Full M&A Branding Playbook

The Real-World Branding Podcast

Play Episode Listen Later Oct 21, 2021 24:12


Over the past couple weeks, we've broken our M&A Branding Playbook into sections – today's episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share […] The post Full M&A Branding Playbook appeared first on Finch Brands.

Howie Grow A Brand
Be An Actionable Entrepreneur | with Jacob Hurrell-Zitelman | Ep. #057

Howie Grow A Brand

Play Episode Listen Later Oct 21, 2021 18:24


Let me just say that running a business is hard, and running a successful business is even harder.Now, running a successful business at age 23…I'll tell ya, that takes thick skin and the drive to be an actionable entrepreneur. In other words a “get stuff done” mindset.Today my guest is Jacob Hurrell-Zitelman, the 23 year old founder of Quick Sip Coffee and the CEO of getting stuff done.Jacob and I talk about how he went from selling homemade cold brew coffee from his backpack at school, to building a brand and having bottles fly off the shelves of major grocery chains like H-E-B and Central Market, and the many lessons he's learning along the way.I had a great time talking with Jacob and I can't wait to share this episode with you!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com

iDigress with Troy Sandidge
Ep 37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential

iDigress with Troy Sandidge

Play Episode Listen Later Oct 21, 2021 24:23


Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status  of B.A.E. among your customers, then this is the next level masterclass around that core point.It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.In today's episode, I'm going to reference this study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

Teach Better Talk
Branding, Blogging, Book Writing - Oh My! Join Evan & Rae on #DailyDropIn

Teach Better Talk

Play Episode Listen Later Oct 21, 2021 47:43


Catch us every morning, 5 days a week, for our Daily Drop-In live series at 7:00am Eeastern. Join us for interviews with educators from all around the world, valuable resources, motivation, inspiration, and a whole lot of fun! For more visit www.teachbetter.com --- Send in a voice message: https://anchor.fm/teach-better-talk/message

Eating For Free
The Great Fuckening: Is Megan Fox to Blame for Kim Kardashian's War Crimes?

Eating For Free

Play Episode Listen Later Oct 21, 2021 67:20


Links: “Kim was like, ‘I really want to do this reality show. We're supposed to do it with Ryan Seacrest. I just think my family's interesting,'” he recalled. “I gave her the best advice I could but I still remember the conversation like yesterday: ‘I think my family is interesting and it could be something.' Well, you were absolutely right!” [Us Weekly] The foursome can be seen drinking liquor out of the bottle and sucking on lollipops, because of course they were. Branding! Branding! [Twitter] There's some iconic photos of her in his Aston Martin picking up food in Calabasas from the Daily Mail at that time. [Daily Mail]  “Eventually butterflies get bored sitting on a flower for too long. They start feeling smothered. It's a great big world and they want to experience it.” [Instagram] About: Obsessive about the dark underworld of Instagram influencers, celebrity-induced conspiracy theories, and modern media shenanigans? You're in the right place! Hosted by Joan Summers and Matthew Lawson, Eating For Free is a weekly investigative podcast reporting live from the absolute edge of the internet. We're a new wave of gossip sleuths at a time when our culture is increasingly chaotic and mass media lacks the talent or clarity to make sense of our shared capitalist nightmare! You can also find us on our website, Twitter, and Instagram. Any personal, business, or general inquires can be sent to eatingforfreepodcast@gmail.com  Joan Summers: Twitter: @laracroftbarbie Matthew Lawson: Twitter: @_matthewlawson

Mind Muse Podcast with Christie Turley
The Light and Dark Side of Being a High Achiever with David McGlennen

Mind Muse Podcast with Christie Turley

Play Episode Listen Later Oct 21, 2021 47:26


Discover the power and answers that are already in you.  Join me, Christie Turley, and George Bryant as we discuss:In this episode you'll hear:David's systematic approach to growthThe intention of a morning ritualThe light side and the dark side of being a high-achieverThe difference between ego-driven and intuition-led achievement.For the full episode, show notes and searchable transcript, visit https://christieturley.com/podcast-58

Conquer The Noise
Hannah Skvarla & Liesel Gerntholtz - The Little Market | Purpose & Passion in Business - Episode 31

Conquer The Noise

Play Episode Listen Later Oct 21, 2021 47:45


In this episode of Conquer The Noise, Jonathan speaks with Hannah Skvarla, co-founder of The Little Market, and Liesl Gerntholtz, the Chief Program Officer. The Little Market works with global artisans to sell handmade and fair-trade products. It empowers female artisans by providing living wages and dignified work to women worldwide by extending their products' distribution. Established in 2013 as an online marketplace, the nonprofit has grown to include a brick-and-mortar store in California. In just 7 years, the nonprofit has helped create 1 million hours of dignified work for their suppliers. The nonprofit tries to reach out to most marginalized groups and work with them to bring their products to market. Supporting sustainable income opportunities is at its core, and they believe giving women money directly through appropriate product valuation is where real empowerment comes. In addition, the team aims to position and market all products to different marketplaces and create an ongoing relationship with their artisans. Hannah Skvarla shares how she met Liesl Gerntholtz at FIDAM and bonded over their shared passion for community and giving back. She then talks about the trip that helped her understand women's quests for opportunities to work. She learned about the magnitude of existing artisan products and the lack of scalable ways to reach a marketplace. All these eventually led to creating an online marketplace to connect people with ethically made products worldwide.“A living wage is the ability of families to pay for essentials - school, food, rent payment, and some discretionary income. Unfortunately, many jobs don't allow for these, which mandates people to work longer hours”, explains Hannah. The Little Market addresses this by developing living wage guidance for all countries they exist in. They arrive at this by thoroughly analyzing the conditions in which the products are being made and other crucial factors. Hannah states that the real value is in empowering women economically, i.e., enabling them to earn money and decide how to spend it in a safe environment. This is among the reasons for them to focus on dignified work as a measurement. Hannah also reveals how despite COVID, 2020 was their best year to date. She explains how the shopping patterns have changed and how people are more conscious about supporting small businesses. She also describes how the nonprofit's flexible model has been helping them immensely during these uncertain times. The founder also highlights on multiple occasions how this entire initiative isn't about “helping people” but genuinely empowering them. The team works hard to create a partnership. They do not see themselves as service providers but enablers who work closely with artisans to educate them on the best practices while preserving traditional techniques. This entire process is built on relationships and transparency at all levels and is mutually beneficial. Growth for The Little Market is diversifying its portfolio and looking for as many things to sell as possible. This leads to uncovering the challenge Brick-and-mortar throws, especially with shipping costs and the scale of orders making it so hard to ship to many locations. There is also an emphasis on how being a nonprofit has helped them receive the support of some incredible activists, tastemakers, change-makers & celebrities. Hannah also highlights how marketing is quite challenging given the amount of information to get across and expresses how getting better at storytelling is an important goal for the nonprofit. She also covers the difficulties of navigating through the concept of greenwashing. Hannah stresses that as long as the big brands use terms without monitoring how they're being used, it will be hard for a consumer to understand what fair trade is. Lastly, Hannah shares her views on pursuing dreams. She mentions how different experiences can teach people something they might not even realize for the next phase of their career by narrating instances from her own experiences. Liesl mentions how it's about working in places that connect with one's values. She talks about how a lot of her satisfaction has come from feeling like the good she's doing out in the world is replicated by doing it for the team she works with. She then ties it back to the nonprofit's value to treat all staff with dignity and how it is the thread that connects everything. She finds learning about things that are completely outside of her comfort zone and wheelhouse very stimulating. The conversation ends with her stating how learning in one's job and getting out of their comfort zone is excellent.

Beauty and the Biz
Ep.123: The Patient Coordinator Role

Beauty and the Biz

Play Episode Listen Later Oct 21, 2021 7:07


Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and consultant to plastic surgeons to get them more patients and profits. ​   The Patient Coordinator Role You may not realize how insanely difficult it is to get a complete stranger to buy your cosmetic services. First, they need to become aware of you. Then research you enough to feel compelled to contact you, then meet you and then say yes to you and hand over their credit card. A lot happens between each of those stages, but especially at the converting stage when your would-be patient is at the pivotal moment of saying yes or…. ”I have to think about it and call you back.”  A professionally trained coordinator would NOT set herself up for failure by letting this happen in the first place. She would use proven strategies to not only avoid this from happening, but to methodically prepare the prospective patient to say yes instead. But here's what I see in many practices…. Too many coordinators have been placed in the role with no sales training. Sure, they are nice people, may look the part and be educated on your procedures and processes. However, they don't have the mindset, sales methods or structure to convert more often. And just because your coordinator has been on the job for years doesn't mean she's a professional living up to her potential. Without professional training, she's actually working with one arm behind her back and not able to give you the best results you both want. For example, see if your patient coordinator has these attributes:   Coordinator's Mindset and Attitude A patient coordinator must love serving the public. She must be curious about others and helping them get what they want. She is open and friendly with a ready smile, great eye contact and has a confidant air about her that puts strangers at ease quickly. She doesn't see her role as “selling” but rather as “serving” the public to help them make a good decision. Her money mindset is also solid. She appreciates your skill and expertise and calmly explains why you charge what you charge without apologizing for it.   A Coordinator Builds Rapport A professionally trained coordinator listens and learns. She acts as the patient's aesthetic advisor to help them through their journey, so they are comfortable every step of the way. She builds rapport by asking strategic questions to help her bond with the patient. These questions also help her get to know the prospective patient's pre-conceived beliefs, expectations, and hot buttons to better gauge where the patient is coming from emotionally, physically, as well as financially.   A Coordinator Promotes the Surgeon as the BEST Choice  The right coordinator knows how to strategically build you up BEFORE the patient consultation, so the patient is 70% more likely to say yes during their visit. The right coordinator “drinks the Kool-Aid”. She loves the plastic surgery industry. She's fascinated with the transformations that happen with your patients and wants that for new prospective patients who visit you. She partakes in the services herself and has no qualms about people spending money to enhance their appearance and confidence. She is your biggest fan and knows how to brag about you using presentation tools, so the would-be patient also sees you as the best choice.   A Coordinator Knows How to Present The trained coordinator knows how to use verbal cheerleading to present the quote, so the patient understands all that goes into it and is excited to proceed. She confidently articulates the process, so the patient is comfortable with the steps that follow and reiterates the benefits of choosing you and your practice. The coordinator checks in with the patient throughout her presentation to be sure the patient is following along and still engaged.   A Coordinator Knows How to Convert The professionally trained coordinator knows there is a pivotal point when she stops presenting and asks for the decision in a smooth way that makes it comfortable for the patient to say yes. And, if the patient does have questions or objections, the coordinator calmly addresses them and asks for the decision again using a different angle. So, how did your patient coordinator stack up? Does it sound like you have a professionally trained coordinator representing you to the best of her ability? The point of all this is to remind you that there are nuances to everything. For example, there are nuances to surgical techniques that make all the difference in your outcomes and the same goes for converting consultations. Without knowing these small nuances in the process of converting consultations to paid procedures could be holding her back from greater results. If you believe your coordinator could benefit from professional training, please check out The Converting Club for Coordinators at my website catherinemaley.com where I professionally train coordinators to convert more consultations professionally and confidently. If you want to talk more about your specific situation, just leave me a message at: https://www.CatherineMaley.com ...Or DM me on Instagram at: https://www.instagram.com/CatherineMaleyMBA  

Life Styled Podcast
55. What You Do Is Not Who You Are, Are You Driven by How Things Are Perceived or by How it Feels?

Life Styled Podcast

Play Episode Listen Later Oct 21, 2021 15:46


Want to get back on track with your content creating? JOIN THE WAITLIST: https://bit.ly/3acng8DEpisode 55In today's episode we sit down for a one-on-one chat to talk about different career paths and tying your self-worth to what you do. I am a firm believer that what you do is not who you are as a person and often I think we judge people based on their titles and external factors. In this episode we'll discuss:Diving into how what you do is not who you areHow character is what should matter mostLearning to process your feelings, and tap into your intuition after any interactionsConnect With ErinErin's Instagram: @erinelizabethhErin's Website

Brand Master Podcast
166 | What Is Lifestyle Branding? (Top Lifestyle Brand Examples)

Brand Master Podcast

Play Episode Listen Later Oct 21, 2021 7:19


By the end of this podcast, you'll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires.First, we'll answer the question “What is a lifestyle brand?” And how it promotes the audience's desirable lifestyle as a primary method of resonating with who they are.Next, we'll look at what a lifestyle branding strategy defines includingWho the audience isThe desirable lifestyle they wantThe method to communicate this lifestyleThe associations it will align withThe experiences it will provideHow to help them achieve itThen we'll look at some lifestyle brand examples including red bull and Patagonia and how they paint a picture of the audience's desirable lifestyle to resonate with who they are.

Striptd Down With Ali Levine
BUILDING A REVOLUTION, BODY POSITIVITY & LOVING YOURSELF w/ BRAND DIRECTOR: MEET MIKE VAVAK

Striptd Down With Ali Levine

Play Episode Listen Later Oct 20, 2021 79:01


Happy Humpday loves!! How are you all doing? Today we sit down with the amazing Mike, who's a brand director for amazing brands but his real why and we get real, raw & deep on all of this! We cover: Branding and Building a Revolution within that Body Positivity, Mike's own journey within that and how to Honor Your Body and Be Truly Happy Infant Loss, Being a Parent and much more Breaking Through Limiting Beliefs Tune in to be inspired, get deep on our body struggles and building our own revolutions. Thanks to Kitcaster for supporting the show! Check them out more here : https://kitcaster.com/everythingwithaly Follow Mike at: https://www.linkedin.com/in/mike-vavak-298401200/ https://www.facebook.com/mike.vavak.3 https://skyeswimwear.com https://www.instagram.com/SKYEswimwear Check OUT the interview ALI did with SKYE SWIMWEAR!! https://skyeswimwear.com/blogs/blog/myskyebody-ali-levine STAY TUNED for our GIVEAWAY this week and if you want to SHOP these amazing suits use CODE : Alilevine30 for 30% off while it lasts!! AND HERE'S ALI: www.alilevine.com Follow: https://www.instagram.com/everythingwithalilevine https://www.instagram.com/alilevinedesign Don't forget to follow our podcast Instagram too!! If you're loving Everything with Ali Levine, please leave us a 5 star review, and write why you LOVEE the show! WE love you and appreciate the love!! The REVIEWS mean SO much to us and help others find the show!! DM Ali @Alilevinedesign and say hi and follow! Ali LOVES to connect with her community!! SCREENSHOT this episode if you LOVE it and Tag US so we can Share it!!

The Podcast by Grace Consulting Company
Our Journey with Branding

The Podcast by Grace Consulting Company

Play Episode Listen Later Oct 20, 2021 17:23


OUR JOURNEY WITH BRANDING Over the past year & a half, Grace & Meredith have taken the branding journey for you so you don't have to! They talk about their mindset shifts from day one to now & how they currently view branding & brand strategy. Build Your Brand class is beginning October 26 helping you build a brand that has a full strategy to support it, including a target audience, a style guide, SEO tips & tricks, positioning tricks, & so much more. Want more? We get it..... head to ✨ graceconsultingcompany.com ✨ to dive into our no b.s. business consulting approach. We promise, you'll love it!Follow us BTS & DM

After Things Podcast
AT: Smart Contracting

After Things Podcast

Play Episode Listen Later Oct 20, 2021


Andrew’s getting really interested in the non-monetary uses for blockchains. Beyond currency and NFTs, what are some possibilities in Ethereum? Nobody knows, but we can speculate! Plus, pouring one out for Y: The Last Man. Send your project questions/ideas to neshcom@gmail.com, subject line “After Things.” Picks: Andrew: Star Trek: Lower Decks and What We Do […]

Content Magazine
#68 - Danny Thien Le - Vietnamese-American Poet and Public Librarian

Content Magazine

Play Episode Listen Later Oct 20, 2021 39:30


Danny Thien Le, known by many in downtown San José as "Dandiggity," has been a key figure in the local art and cultural scene where he is known for his poetry, event planning, arts and music advocacy, and fashion entrepreneurship. He has collaborated with Universal Grammar, Cukui Clothing, The APIA Spoken Word & Poetry Summit, and POW! WOW! San José, and most recently has taken on a librarian position with the City of Santa Clara. Join our conversation with Danny on the Content Podcast to hear about his journey from a late-night club-goer to a San José State University graduate with a Master of Library and Information Science degree. Read more about Danny from our 2012 article in issue 4.3, "Branding" https://www.content-magazine.com/articles/4-3-danny-le/ Follow Danny at @dandiggity https://www.instagram.com/dandiggity/ This episode's music is "408" by Jack Pavlina. read more about Jack in issue 14.1 Winter 2022, released Date Dec. 9, 2021 Follow Jack at @jackpavlinamusic Spotify: https://bit.ly/jackpavlina --- Support this podcast: https://anchor.fm/content-magazine/support

Afternoon Drive with John Maytham
SA's Rogz bags award at 2021 Animalis World Branding Awards

Afternoon Drive with John Maytham

Play Episode Listen Later Oct 20, 2021 5:59


Guest: Irené (I-RE-NAY) Raubenheimer John speaks to Irené Raubenheimer, co-founder of ROGZ about their win at the World Branding Awards 2021/2022 Animalis Edition that took place on 9 September 2021 virtually. The 13th edition of the World Branding Awards took place on 9 September 2021 virtually and saw 150 brands from 41 countries named “Brand Of The Year”.  Our very own Rogz bagged the Global Tier Award at this year's World Branding Awards Animalis Edition. The pet gear company Rogz was founded in 1995 by Paul Fuller and Irené Raubenheimer and has a variety of functional and high-quality products for your pets.  Since the establishment of the business, Rogz is now a globally recognized brand that designs, manufactures, and distributes pet gear to over 90 countries.   See omnystudio.com/listener for privacy information.

The Smart Communications Podcast
Episode 98: How can you build inclusive processes in branding and beyond?

The Smart Communications Podcast

Play Episode Listen Later Oct 20, 2021 15:50


At this moment, it's important to slow down and create more inclusive teams and processes. Join Farra Trompeter and Dr. Renee Rubin Ross as they discuss participation and equity and share tips on how to make branding more inclusive.

In the Sauce
Building Great Design From the Ground Up

In the Sauce

Play Episode Listen Later Oct 20, 2021 58:29


Jolene Delisle is the founder & creative director of The Working Assembly, a branding and creative studio that's worked with brands across the ecosystem, including Zola, The Museum of Ice Cream, Evian, Betches, FastAF, Sanzo, and Haven's Kitchen! On this episode of ITS, Jolene walks Ali through brand-building from the ground up: Why it's much deeper than a cool font or fun package, what mistakes founders make when we make our inspiration boards, and what truly makes a brand premium and lasting.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

Limitless Entrepreneur Podcast
54 - The Belief That Almost Cost Me $15K

Limitless Entrepreneur Podcast

Play Episode Listen Later Oct 20, 2021 26:24


Today's topic is something people make, save, change, and raise. So what is it?  Money.  Money is a big topic, as there is so much that goes into how we earn money, whether we seek money, our attitudes around money, and more. So much of our lives revolve around money. And blocks around money can be one of the biggest hurdles for many people to get over because we have so many stories and beliefs around money that have been taught to us throughout our lives, many of them that we don't even realize we have.  If you think you don't have blocks around money, you might want to reconsider. We all have “stuff” around money, it just may be at different levels and show up differently for different people. And many people think that simply knowing about their money beliefs is enough.  It's not, though, and this week Nicole is sharing with us a story about how she nearly lost $15,000 due to a money belief she had thought she'd cleared. She's telling us how it came up for her, how she was able to identify it, and how she was able to work through it.  If you're struggling with your own money stuff, Nicole is hosting a 1-day virtual event on October 27th called Ditch Your Money $hit.  You'll learn: The key to making affirmations work for you The 3 Biggest Money Blocks and How to Clear Them Changing the Game Around Debt How to Be in the Energy of Abundance Without Having to Be "High Vibe" 24/7 How to Raise Your "Money Ceiling" to Sustainably Increase Your Income To register for this can't miss event for just $33, head to https://www.nicolelaino.me/money   If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:  Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @niclaino on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  Interested in learning more about working with me? Click here to learn more about how we can work together.  Want to be in the know whenever I've got new content, freebies, and classes? Sign up for my email list.

Sell Without Selling
150: American Dream - The Journey from Bottom to Success with Ann Landstrom

Sell Without Selling

Play Episode Listen Later Oct 20, 2021 58:33


Today's guests: Ann Landstrom Ann is an award-winning master photographer with over 20 years in the photography industry. She has photographed public figures and influencers and has been featured in San Diego magazines, numerous podcasts, and The Huffington Post. Ann specializes in Branding, Boudoir, and Fine Art Portraits, her passion, and drive are to bring out the best version of each of her clients to elevate their business and also their self-esteem. To show them their inner shine and essence they might have forgotten about or never seen in themselves before through her transformational lens." On this episode: Stacey is joined by professional photographer and entrepreneur Ann Landstrom for a conversation on the early struggles of entrepreneurism, positive affirmations, and rescuing yourself. Key Takeaways: -Success isn't fast. Invest the time. Be patient. -Are you running your business like it's a hobby? -Avoid getting trapped by "How?". Tweetable Quotes: "I had to change my mindset when I came here from Sweden. Coaches and mentors played a big part in helping me get where I am." -Ann Landstrom "So often business owners get trapped in analysis paralysis and never get around to doing it... taking the necessary action. " -Stacey O'Byrne "I realized I had to rescue myself." Ann Landstrom "We have to be very clear on what your blind spots are, and it's very difficult to do that ourselves. Business owners need help finding out what they don't know." -Stacey O'Byrne Ann Landstrom: https://www.annphotography.com https://www.instagram.com/annphotography1 Resources: Instagram: @pivotpointadvantage Schedule a 15 minute call with Stacey: http://pivotpointadvantage.com/talktostacey If you're ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess Join an interactive environment to help you build the success you've always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling

Branding Bites Podcast with Kristin Korn
105. 3 Reasons Your Marketing Will Fail Without Branding

Branding Bites Podcast with Kristin Korn

Play Episode Listen Later Oct 20, 2021 7:05


When investing in the growth of your business, whether online or offline, there is a series of events that must happen to see significant success. In this episode, I break down the difference between marketing and branding. I also share the reasons your marketing will fail without branding and which should come first.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode105

Bankless
The Secret Weapon of DeFi 2.0 | Zeus from Olympus DAO

Bankless

Play Episode Listen Later Oct 20, 2021 81:31


(3,3) Olympus DAO and its native OHM token have taken over the meme-osphere. With its novel tokenomics, it has become an emergent powerhouse in this DeFi 2.0 phenomenon. With Olympus Pro on the way, the DAO seeks to change the current mercenary structures of yield farming and replace it with a sustainable and stable ecosystem. ------

Time Sensitive Podcast
Debbie Millman on the Importance of Playing the Long Game

Time Sensitive Podcast

Play Episode Listen Later Oct 20, 2021 80:04


Artist and designer Debbie Millman has been fascinated by the power of branding for most of her life. And as the host of the Design Matters podcast (which was recently translated into a book, out next month) and chair of the School of Visual Arts's Masters in Branding program, she constantly has branding on her mind. For Millman, part of the allure of logos, identities, and marketing stems from the exercise of clearly and confidently expressing a purpose and meaning—a challenge that she has concurrently grappled with on a personal level. The parallels between aims in her work and life are no coincidence: Millman's professional projects are often her way of searching for answers to life's deepest questions.Millman has long considered how design can reveal people's innermost desires. She has worked at several prominent New York City agencies, including Sterling Brands, for which she served as chief marketing officer and president of its design division for 20 years, and was part of teams that created identities for brands such as 7Up, Burger King, Tropicana, and Twizzlers. She even moonlighted as the first-ever creative director of the pioneering hip-hop radio station Hot 97. Over the years, her career has helped her recognize the importance of slowing down, and of trusting that she doesn't have to approach everything—writing, teaching, special projects, love—as if it's her last chance to experience it.On this episode, Millman describes her quest to feel comfortable in her own skin, talking with Spencer about the benefits of being a good listener, branding and marketing as ways to manufacture meaning, and why she doesn't want to peak until the very end of her life.Show notes:Full transcriptdebbiemillman.com(03:50): Roxane Gay(06:34): Millman's “Together Apart” poster for #CombatCovid(08:15): RAND Art + Data(11:58): Master's in Branding program at the School of Visual Arts(13:19): Why Design Matters: Conversations with the World's Most Creative People (HarperCollins)(13:19): Design Matters podcast(33:52): Look Both Ways (HOW Books)(50:09): Brand Thinking and Other Noble Pursuits (SkyHorse Publishing)(54:35): Millman's 2019 TED Talk, “How Symbols and Brands Shape Humanity”(01:17:16): How to Think Like a Great Graphic Designer (Simon & Schuster)

Real Talk With Rob Tavi
Adapting to Change in the Electronics Industry | Real Talk Ft. PCX CEO Gil Aouizerat | Ep 43

Real Talk With Rob Tavi

Play Episode Listen Later Oct 20, 2021 75:14


The increasing demand globally for electronics is rapidly evolving manufacturing and supply chain, but our digital world has had a tendency to dehumanize relationships. As a leader, finding ways for your team rehumanize these relationships creates deeper conversation leading to greater opportunity! Tune in to this episode of Real Talk with Rob Tavi featuring Giles (Gil) Aouizerat as we take a deep dive into the dynamic environment and current affairs driving change, challenges and growth within the electronics industry! As CEO of PCX, Inc. Gilles has provided the vision and leadership to survive and thrive through 4 recessions while growing the organization to over 100 million dollars in sales in that time period in the distribution of electronic components and semiconductors. Gilles has also led the organization and provided the tools and resources to create the Star Quality Program (http://www.pcxco.com/star-quality-program.html); a 67-step inspection process that has re-defined quality control in the independent electronic distribution market for electronic components and semiconductors. Under his leadership PCX Inc. has also achieved several key certifications including ESD ANSI S20.20, ISO 9001-2008, AS9120-2007, HUBZone certification, and DSCC certification. He also serves on the IDEA board (www.idofea.org) as a member of the executive board, a leading independent electronic distribution non-profit trade organization in the electronic components and semiconductor space.

Brandfetti
Your “About Us” Is Actually Not About You

Brandfetti

Play Episode Listen Later Oct 19, 2021 15:18


Despite what the website page suggests, it lies! Because the "about" page on your website, is not actually about YOU, it's about your reader. In this episode, I dive into the 3 must-answer questions your "about" page should cover. Psst. Doors to my signature copy and brand program WYW is about to open in early November for a limited time. Want to be the first to know? Make sure you sign up to our waitlist here: wordfettigroup.com/wywwaitlist For more BTS follow me on @anitasiek and the Wordfetti team at @wordfetti

Brand Doctor Podcast
Episode 448-3 Funnels Every Personal Brand Should Have-The Brand Doctor Podcast with Henry Kaminski, Jr

Brand Doctor Podcast

Play Episode Listen Later Oct 19, 2021 45:59


In This Episode Of The Brand Doctor Podcast:– How to set up your value ladder– Understanding your audience so you can build the right funnel– How to build stronger relatability between your audience and your personal brandResources:https://bit.ly/UD_Clickfunnelshttps://bit.ly/levelupmybrandinghttps://uniquedesignz.net/brandacceleratorappConnect with Henry:https://bit.ly/TheBrandDoctor_Youtubehttps://bit.ly/TheBrandDoctor_Instagramhttps://bit.ly/TheBrandDoctor_Twitterhttps://bit.ly/TheBrandDoctor_Facebookhttps://bit.ly/TheBrandDoctor_LinkedIn Continue the conversation with Henry's https://bit.ly/TheBrandDoctor_FacebookGroup

Business Innovators Radio
Episode 448-3 Funnels Every Personal Brand Should Have-The Brand Doctor Podcast with Henry Kaminski, Jr

Business Innovators Radio

Play Episode Listen Later Oct 19, 2021 45:59


In This Episode Of The Brand Doctor Podcast:– How to set up your value ladder– Understanding your audience so you can build the right funnel– How to build stronger relatability between your audience and your personal brandResources:https://bit.ly/UD_Clickfunnelshttps://bit.ly/levelupmybrandinghttps://uniquedesignz.net/brandacceleratorappConnect with Henry:https://bit.ly/TheBrandDoctor_Youtubehttps://bit.ly/TheBrandDoctor_Instagramhttps://bit.ly/TheBrandDoctor_Twitterhttps://bit.ly/TheBrandDoctor_Facebookhttps://bit.ly/TheBrandDoctor_LinkedIn Continue the conversation with Henry's https://bit.ly/TheBrandDoctor_FacebookGroup

Sync
68 - How Enterprises Manage 30,000+ Devices with MDM: Jarrod Ranney, IT Delivery Manager

Sync

Play Episode Listen Later Oct 19, 2021 53:01


Applications run today's businesses. Those applications are increasingly sitting on iPhones, iPads, Macs, and Android devices that are distributed around the globe. You likely have lost or misplaced even just one device. Try managing tens of thousands of them. Jarrod Ranney is a device whisper and through creative MDM solutions, he's bringing order to chaos.In this conversation, we cover everything from a recent story of MDM gone wrong for Disney, where to start in the process, different options to consider like JAMF, and MDM outside the workplace.Watch the video version of this episode.Links Article: Stolen Walt Disney World iPad Used By Guest with Tour Group to Skip Ride Lines at Theme Parks Illustration: How Apple and Google build vs. everyone else Jarrod's speaking event Jarrod's website Jarrod on Linkedin Follow newsletter @kenyarmosh /in/kenyarmosh kenyarmosh.com

#NEZNATION LIVE: Personal Branding 101
How To Find, Reach Out, and Negotiate with Brands To Get Paid Deals in 2022 (Brand Deals Master Class)

#NEZNATION LIVE: Personal Branding 101

Play Episode Listen Later Oct 19, 2021 112:15


The Blue Collar Way To Get Brand Deals For Your Content in 2022 (It Works!) I've been meaning to do a video on brand deals for awhile now and I have heeded the call and here it is! Brand Deals are not what you think and I unveil all the best ways you can get a brand deal for your channels, content and brand in 2022 - so you can make some real money right now! You don't want to miss this one folks! Personal Branding Coach. Ask a Personal Branding Coach Anything! How to build your personal brand. Need a Job? Struggling to grow and/or start your online business? Want more leads, more customers, more attention from the right people? Get all the answers you need about Career Advancement, LinkedIn, Online Business, Branding, Messaging, Online Presence, and MORE!! This is series where people, just like you, who want to advance their career and grow their business ask me, Personal Branding Coach, questions live on the air. I am really a huge fan of this format and I know the answers I give to some of the questions asked will relate to you and help you as well. Let me know if you would like more of these and if they were helpful. If you want to join us LIVE for this series and have your questions answered live then make sure you follow the hashtag #neznation on LinkedIn and you will get notified when we broadcast. You can also subscribe to us on YouTube and hit that bell notification so you get notified when we go LIVE. Also, follow us on Twitter, Facebook, and Twitch @professornez if you prefer watching streams on those platforms. See you there! All The Products and Livestreaming Gear I Personally Use: https://www.amazon.com/shop/professornez?listId=2DTAA4AZBBRBL Check out this personal branding master class below and learn exactly how to get the attention you need for your business, career and brand. If you follow these tips, you will see results. Everything I speak to, I have implemented for myself and my own business. You won't be disappointed. Get Your Question Answered Live on Air, Right HERE: QUESTIONNAIRE FORM: https://forms.gle/pMYFLVoA8UCTQAvK9 BECOME A #NEZNATION INSIDER: https://www.professornez.com/insider Get Your Personal Brand That Makes You Money Today, right here: https://beyondtheboxacademy.com/p/personalbranding Get Private, One on One Coaching From Professor Nez, right here: https://www.professornez.com/consulting The Livestream Software I Exclusively Use: https://streamyard.com?fpr=neznation MY VIDEO, PODCASTING AND LIVESTREAMING SETUP: https://www.amazon.com/shop/professornez Join the Podcast/Livestream chat: YouTube.com/professornez Or: https://www.professornez.com/videos Come say hey: https://www.professornez.com/ Reach out to me anytime here: nez@professornez.com Hit me up on Twitter if you have any questions: @professornez Thank you so much for listening! Please write us a review on Apple Podcasts if you got any value from these podcasts. It would mean the world to me. Thank you

Taste Radio
When You Have A Nutty Idea, Always Fear This More Than Failure

Taste Radio

Play Episode Listen Later Oct 19, 2021 61:33


It's common for someone to see a jar of NuttZo for the first time and wonder, ‘Why is it upside down?' The majority of the brand's nut- and seed-based butters are packaged such that the twist cap is at the base of the jar, allowing for the ingredients' natural oils to rise to the top and make it easier for consumers to stir and blend before use. The unique design is essential for attracting awareness and gaining trial, but as NuttZo founder and CEO Danielle LiVolsi explained in an interview featured in this episode, winning customer loyalty and a policy of no regrets have been the keys to her brand's success. Founded in 2008, NuttZo, which markets all-natural snack bars in addition to its butters, has become a nationally recognized brand available in over 10,000 grocery stores including Walmart and Costco. A former radio sales executive, Danielle bootstrapped the company's launch and development and has emphasized steady growth and a focus on consumer demand for high quality ingredients and customer service. A mother to two adopted sons who are the inspiration for the brand, Danielle also leads NuttZo's sister nonprofit, Project Left Behind, for which a portion of all sales support orphaned and underserved children around the world.  As part of our conversation, LiVolsi recounted the creation of NuttZo and the creative ways that she won the brand's first retail buyers, why she adheres to the Nordstrom model of customer service, the reason she has turned down offers to invest in the company and why she fears regret more than she does failure.  Also featured in this episode is an interview with Kun Yang, the co-founder and CEO of Pricklee. Co-founded by a team of pharmacists and launched in 2017, Pricklee markets beverages made from prickly pear juice and is described as “cactus water.” Yang recalled Pricklee's backstory, how his team is leveraging consumer awareness about coconut water to build the brand, the impact of localized social marketing and what he described as the keys to learning the ropes of the beverage business and adapting quickly. Show notes: 0:45: Interview: Danielle LiVolsi, Founder & CEO, NuttZo -- LiVolsi and Taste Radio editor Ray Latif kicked off their conversation with a discussion about a helpful Facebook Group called #OMGCPG, how global supply chain issues affected the launch of a new product, why getting massages are great for ideation and how she de-stresses and avoids burnout. She also recalled early challenges in product development, how she landed meetings with a Whole Foods buyer and the founder of natural grocery chain Jimbo's, why she's adamant about not accepting outside investment unless it's a ‘perfect fit' and why she tapped her mother to manage phone-based customer service for the company. Later, she explained why she is still regularly involved in sales meetings and why she believes that despite missteps in building Nuttzo, she wouldn't do anything differently. 44:48: Interview: Kun Yang, Co-Founder and CEO, Pricklee -- Latif sat down with Yang for a conversation with Yang recorded at Natural Products Expo East 2021, where the entrepreneur discussed the inspiration for Pricklee and its diverse team of founders and how the company is using coconut water as a point of reference for new consumers while simultaneously calling for “NOMOCOCO.” He also spoke about how Pricklee is utilizing TikTok and Instagram to target consumers in specific regions of the U.S., the brand's uses of SMS-based marketing and why building a community of advisors has been critical to the company's growth. The interview also includes a brief cameo from none other than The Beverage Whisperer himself, Ken Sadowsky. Brands in this episode: NuttZo, Jif, Pricklee

Health Coach Academy
Killing it with Kajabi feat Elizabeth Averyanova!

Health Coach Academy

Play Episode Listen Later Oct 19, 2021 35:34


What if you had one platform that can change your online health coaching business and bring your customers an experience that takes them from the first discovery call, to an actual coaching program, then all the way to the client off-boarding process? Sounds too good to be true? Elizabeth Averyanova joins the show to discuss Kajabi and how this all in one platform can be used to make your practice a heck of a lot easier! She shares tangible and actionable strategies on how Kajabi's automation and streamline can take the stress out of the tedious tasks.

Shane Barker's Marketing Madness Podcast
Discussing the Role of AI in Customer Service with Simon Yencken

Shane Barker's Marketing Madness Podcast

Play Episode Listen Later Oct 19, 2021 20:40


Want your website visitors to get more engaged?Analyzing user behavioral data can help you understand who your visitors are, where they come from, and what they want. In turn, you can find ways to successfully engage and convert them.On this episode, Fanplayr's CEO and Co-Founder, Simon Yencken, joins us again to answer questions like: How are brands using Fanplayr for segmentation and behavioral targeting? How can you use AI to improve customer experiences? What are the top trends in artificial intelligence that you need to keep an eye on?To learn it all, tune in to my podcast episode with Simon Yencken now!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leaders Create Leaders
Episode 74: Why Jesus Was The Greatest Teacher

Leaders Create Leaders

Play Episode Listen Later Oct 19, 2021 44:13


I'll be honest, there have been many great teachers and leaders who've walked the earth but my favorite leader of them all is Jesus Christ.We live in a time right now where we're divided more than ever. We are so absorbed in whose beliefs are right or wrong that we forget to understand the master teachings of those who came before us.In this episode, for the first time ever I bring on my sister Monica Adams. We have a deep and powerful conversation on why Jesus was an extraordinary leader & how we can embody his spirit today.Connect with Monica below:Instagram: @itsmonicadamsWebsite: https://www.heartledleaders.co/offers/SZSijSyV/checkout Connect with me here:Website: GerardAdams.com Instagram: http://bit.ly/2whfdXdYouTube: http://bit.ly/2vKK8uHLinkedIn: https://bit.ly/GlinkedinTwitter: http://bit.ly/2SV94rx

Cooking Is the New Healthy
The Truth Isn't Always Polished with Marietta Gentles Crawford

Cooking Is the New Healthy

Play Episode Listen Later Oct 19, 2021 2:59


In this short three minute Podcast Snack episode, I read the quote above by Marietta Gentles Crawford and I ask your apply this to your life.Marietta Gentles Crawford is a personal brand strategist and LinkedIn expert. She helps business owners, consultants, and experts leverage LinkedIn with personality and credibility.FULL SHOW NOTES: https://www.carlacontreras.com/podcast/marietta-gentles-crawfordI am excited to hear your thoughts! Let's continue the conversation on IG @chefcarla_c & @maribrandsforyou +BONUS: Find us on LinkedIn: Chef Carla Contreras & Marietta Gentles Crawford.Eat Well,xo Chef Carla

Authentic Influencer Podcast
EP 162 How to promote your new business without being spammy

Authentic Influencer Podcast

Play Episode Listen Later Oct 19, 2021 15:02


How to promote your new business without being spammy   “No one goes on Social Media to be sold to.”   Brooke Elder   Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn't do to promote your business without being spammy!!   When you first starting a network marketing business you are so excited and can't wait to tell everyone about the amazing products and the great opportunities. If you aren't careful it is easy to overload on spamminess!   “People come to social media to be entertained. They come to connect, they come to hear stories.” - Brooke Elder.   So how do you tell a compelling story? Talk about one of the products you offer and tell an example of a problem it solves. Tell your story about why you love it.   After telling your story say, “you know, I just joined this new company and here's why it was love at first sight, because this, this and this.”   Then instead of just sending them, “here's a link, just order from me,” invite them to your launch party on your Facebook group.   Teach them why it is that they actually need your product by doing five or six posts. Think of the products that you offer and tell a story in a post about each one and the problem that they solve.    When you craft a post with a personal story people feel more connected. They want to find out all it is that you have to offer because you are taking them on a journey. It's not just, here's a post. I joined a new company, buy my stuff.   “It is your job to know how to connect with your audience and to be able to help and serve them.” - Brooke Elder.    When you create an experience for people through storytelling they connect better with you and your products. When that's your focus, your marketing is going to be a hundred times more effective because you're connecting with people and you're making it about them, and they can see themselves in the story.    How to get involved If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com! If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

The Maximum Lawyer Podcast
You've Only Got Today with Hunter Cavell

The Maximum Lawyer Podcast

Play Episode Listen Later Oct 19, 2021 22:09


Today on the podcast Jim and Tyson joined Hunter Cavell. Hunter primarily focuses on real estate litigation, business formation and litigation, plaintiff's consumer protection cases, plaintiff's personal injury related to automobile collisions.Hunter has experience with contract dispute resolution for companies large and small, and he has represented both landlords and tenants in housing matters. He has litigated cases at the trial court and appellate court levels on the State of Ohio, as well as both the Northern and Southern District Courts of Ohio and the Sixth Circuit Court of Appeals. Hunter is focused on early dispute resolution and resolving client matters as quickly as possible in a cost-effective and time-saving manner, whether that be via settlement or through the court system. Hunter has published articles on Florida's stand your ground laws and their national effect, and the adoptive business records exception to hearsay and its use in Ohio courts. Hunter was also named a Rising Star by Ohio's Super Lawyers for the past four years. This honor is only awarded to the top 2.5% of Ohio attorneys under 40, or who have been practicing for less than ten years.5:11 a law firm side hustle6:35 letting go of the safety net8:58 niche down10:43 cancer12:42 you've only got today 13:53 startup surprisesJim's Hack: “Square peg round hole”. Be aware enough to know when something isn't working. Hunter's Tip: Any interaction that is positive send them a link via email to leave you a review. Tyson's Tip: Don't put all of your eggs in one basket, like marketing on one social media channel. Watch the interview here.Subscribe to our YouTube channel so you never miss an interview, presentation or training! 

Why Are We Shouting? with Jill Salzman

What's In This Episode: What happens to you when folks can't find things on your website? Do you go to a dark place? Blame it on the rain? Wonder why you ever bothered to build a website in the first place? Jill wants you to really think about all those users who stop by and can't do the things you want them to do. It might be your fault. It might be their fault. It might be Mark Zuckerberg's fault. How can we founders handle this one a bit better than we often do? Jill Salzman turns the mundane into inspiration and transforms the impossible into the achievable. Through defying expectations and breaking the rules, she succeeds in inspiring entrepreneurs to figure out what works for them by using meaningful action to create positive results. Jill is the author of The Best Business Book In The World* (according to my mom) and the Amazon best-seller, Found It: A Field Guide for Mom Entrepreneurs. She's shared the speaker stage with Richard Branson, Sheryl Sandberg, Daymond John, Marilu Henner, and Desmond Tutu among others, and professed her love of Eddie Vedder in her TEDx talk on 11/11/11. She hosts the top-rated entertaining business podcast, Why Are We Shouting?, a question she asks herself daily. CNNMoney calls her a “mommy mogul.” MSN Live says she's a “Cool Mom Entrepreneur We Love.” Forbes rated her a Top 100 Champion Small Business Influencer and voted The Founding Moms one of the Top 10 Websites For Entrepreneurs. When she's not speaking to audiences in patterned leggings or podcasting from her basement, she fruitlessly tries to convince her daughters that cassette tapes actually existed.

EntreArchitect Podcast with Mark R. LePage
EA416: Edward Shannon – The Sole Practitioner Architecture Firm

EntreArchitect Podcast with Mark R. LePage

Play Episode Listen Later Oct 19, 2021 59:22


The Sole Practitioner Architecture Firm Edward J Shannon, AIA is a Sole Practitioner Architect (SPA) in Des Moines, Iowa. His practice specializes in small projects consisting of light commercial, residential, and historic preservation. He prides himself in being an SPA and sees the solopreneur model as an asset, instead of a liability. Mr. Shannon was […] The post EA416: Edward Shannon – The Sole Practitioner Architecture Firm appeared first on EntreArchitect // Small Firm Entrepreneur Architects.

NSS (Farsi)
مصاحبه با نوید نور بنیانگذارمجموعه "پارپل زی" در جنوب کالیفرنیا__Navid Noor and Amir Sed. S2-E:17

NSS (Farsi)

Play Episode Listen Later Oct 19, 2021 57:16


نوید نور کارآفرین و بنیانگذار مجموعه بازاریابی "پارپل زی" در این اپیزود با امیرعباس صدقی زاده در خصوص چالشها و چگونگی راه اندازی کسب و کار خود به گفتگو نشست. وی در این اپیزود به چگونگی مدیریت استارتاپ و نیز جزئیات لازم در جهت شکل دهی و هدایت کسب و کارهای استارتاپی میپردازد. -----------------------------------------------------شما میتوانید از طریق ایمیل برنامه مستقیما با تهیه کننده و مجری برنامه امیرعباس صدقی زاده در ارتباط باشید و ما را از دید گاه خود در خصوص مطالب مطرح شده دراین اپیزود مطلع سازید. ایمیل برنامه: amir@thenextstepshow.com-----------------------------------------------------لطفا ما را به دیگران معرفی کنید و برای ما در بخش کامنت نظرتان را به اشتراک بگذاریدSupport the show (http://www.thenextstepshow.com)

Teach Better Talk
Can we talk branding? After this start, maybe not! Haha Join #DailyDropIn with Jeff & Rae.

Teach Better Talk

Play Episode Listen Later Oct 18, 2021 58:25


Catch us every morning, 5 days a week, for our Daily Drop-In live series at 7:00am Eeastern. Join us for interviews with educators from all around the world, valuable resources, motivation, inspiration, and a whole lot of fun! For more visit www.teachbetter.com --- Send in a voice message: https://anchor.fm/teach-better-talk/message

Monetization Nation Podcast
How to Build a Digital Community

Monetization Nation Podcast

Play Episode Listen Later Oct 18, 2021 26:14


Geno Church is a strategist, creative director, and community designer with more than 20 years of experience utilizing human-centered discovery methodologies, branding, and word of mouth strategies. He is the author of The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing, and he hosts The Shared Ship Podcast.  In today's episode, we're going to discuss word of mouth marketing strategies and the importance of building a digital community. Read more at: https://monetizationnation.com/blog/how-to-build-a-digital-community/

Brand Design Masters Podcast
Christine Mau - Designing a Career in Design Thinking

Brand Design Masters Podcast

Play Episode Listen Later Oct 18, 2021 49:47


Design and strategy are not mutually exclusive. In fact, strategy should be fuelling and influencing design. This is what Christine Mau outlines in her strong portfolio as Senior Director of Global Design at Kimberly Clark where she handled projects for Kleenex, Huggies, and Kotex. She currently sits as Vice President of Brand Strategy at Medline Healthcare Solutions.We discuss:● Her career trajectory and how she went from running a small illustration company to being tapped to work for Kimberly Clark● The growth she experienced within Kimberly Clark handling everything from packaging work to branding that led to forecasting, creating campaigns, design thinking, and innovation● How she followed her curiosity to grow through the many roles she took on● Three things she looks for in a career● The success of her Kotex black packaging campaign● Her pivot from a design branding focus to healthcare and strategy● What Medline is and how she brought her wealth of expertise to help them zoom out from their products to zero in on their customers' pain points● Her advice of taking every opportunity to give value despite not having the title yet● Not being boxed by labels and allowing your other skills to open doors you never thought to knock on in the first place● Her definition of design thinking, why rapid prototyping is effective, and what it means to “test to learn” VS “test to validate”● Her experience of being asked if a Designer can be a Strategist ● Her venn diagram of parts that make up good design in her standards● Challenges she faced in her career, needing nudges to assert herself at the start, and building confidence ● The importance of surrounding yourself with a community where you build a network of learning and knowledge exchange ● How she stays inspired by traveling and trying new things● Her personal manifesto on always doing your best and asking yourself where you want to be in five years Mentioned in this epsiode:Michele Ronsen: https://www.linkedin.com/in/michele-ronsen-0a55233  To connect with Christine, head on over to her channels:LinkedIn: https://www.linkedin.com/in/christinemau   Website: https://www.christinemau.com/  Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com  JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse  JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen  FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen  FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen   LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

Not a Starving Artist Podcast
Between Engineering and Illustration

Not a Starving Artist Podcast

Play Episode Listen Later Oct 18, 2021 53:27


The artist behind Written Vision, Aideh O,  shares his journey from Engineer into his development as an illustrator. Follow Written Vision on Instagram and TikTok! Shop really neat gifts on his website Follow our podcast community, Artgists, on Instagram and FacebookVisit our website to learn more about who we areRATE, REVIEW, SHARE, DOWNLOAD, AND SUBSCRIBE to the podcast!

Teacher Hustle Podcast
Unlock the Secret to an Unforgettable Brand with Amber Williams

Teacher Hustle Podcast

Play Episode Listen Later Oct 18, 2021 70:15


Get your notebook out, because today master brand strategist, Amber Williams, is sharing her top secrets for creating an unforgettable brand. You'll learn how to create your brand message, your brand promise, and get clarity around how you want to show up in the online space. If you've been listening to me long enough, you know that I am a part of Amber Williams' team helping her to develop her programs and now she's on the Teacher Hustle Podcast!Amber Williams helps elevated beauty brands find the right words to stand out and sell faster. She is a master brand strategist, a details obsessed copywriter, and she lives to tell a good story which you will hear quite a few in this podcast episode today. Her work is dedicated to teaching savvy CEOs how to build their brands, and write words that sell without sounding like everyone else. She is a city girl, a mom of two, and an organic coffee snob. Her best vibe is found behind her Mac, whipping words into million dollar making narratives. Links Mentioned in the Episode:Get this month's FREE Companion Magazine all about Brand Building Amber Williams' Website, Instagram, and LinkedInFREE Masterclass, “Makings of a Million-Dollar Message”The Tory Burch FoundationEnroll in A.W. Writers' Studio

Wavebreak Podcast: Grow Your Shopify Store
Birddogs: Behind The Scenes Marketing & Product Strategy with Cael Schwartz

Wavebreak Podcast: Grow Your Shopify Store

Play Episode Listen Later Oct 18, 2021 52:19


Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men's D2C fashion brands. Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand completely in-house.In this episode you'll learn:Why it's so easy for Birddogs to decide what product to launch next, and exactly what that decision process looks like.How Cael manages to invite up to 100 real customers into his office over a weekend, the questions he asks them, and how that influences Birddog's next moves.What it looks like behind-the-scenes at a brand completely dedicated to pumping out in-house creative. Cael Schwartz is Head of Product at Birddogs, a company dedicated to creating the most comfortable shorts on planet earth. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedBirddogsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

To Be Blunt: The Podcast for Cannabis Marketers
072 Cannabis Careers, Copywriting, and Using Your Voice to Make Change with Author Andrew Ward

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Oct 18, 2021 62:48


“You have companies talking about social equity and needing to create restorative justice, things like that, the real question is, how many of them are actually going to put it into action afterwards?” - Andrew WardWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Andrew Ward, cannabis author, writer, and freelancer, to talk about the different aspects of recognizing opportunities in the cannabis sphere, embracing and utilizing the diversity of it, delving into the realities of political impact, and the significance of small communities in giving an impact to the advocacy through intentionality.  [00:01 – 04:40] Shayda shares the upcoming exciting conferences[04:41– 11:38] Andrew's Story on Cannabis Writing for Publications and Branding[11:39 – 20:37] Recognizing Opportunities and Diversities in the Cannabis Industry[20:38 – 29:16] Politics and Processes on Legalization and Licenses[29:17 – 44:44] Utilizing the Media: Giving Voices to the Victims of the War on Drugs[44:45 – 59:11] Recognizing Parameters to Demystify Marketing Plans[59:12 – 01:02:31] Food for Thought: How do you share your advocacy with intentionality? Andrew Ward is a Brooklyn-based cannabis writer, boasting over 500 original bylines and two published books. The author of Cannabis Jobs (2019) and The Art of Marijuana Etiquette (2021), Andrew regularly writes for High Times, Insider and Benzinga, as well as cannabis brands. He's now launching a new podcast, Canna Say Something, and other media endeavors in a bid to branch out.Connect with Andrew Visit https://linktr.ee/thecannawriter and follow him on Facebook, Instagram, Twitter, and LinkedIn @thecannawriter Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quotes:“You know brands that have been acquired over the years do a lot of the companies that thought they were going to make it as the top media brands have kind of crumbled really quickly underneath of it, could it be gone the next year or they're now struggling to come back. So it's kind of a weird varying market in a lot of ways but there are definitely opportunities.” - Andrew Ward“There's so many companies and I think that people need to realize that there's so many different pathways into the industry.” - Andrew Ward“I'm like, yeah, that's [legalization] just not how things work. It's about politics. And it's about the process. And sometimes, that has a much bigger undertaking to get things to move, maybe in a direction that you want it to move.” -  Shayda Torabi“We always think about the big scene and how we can make a big impact. But making a big impact happens on a small level.” - Andrew Ward  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Bad Friends
Andrew's 8 Ball Birthday

Bad Friends

Play Episode Listen Later Oct 18, 2021 85:32


Merch: http://badfriendsmerch.com Thank you to our Sponsors: https://betterhelp.com/badfriends & https://upstart.com/badfriend & https://www.meundies.com/badfriends & https://www.bespokepost.com code: BADFRIENDS YouTube Subscribe: http://bit.ly/ 0:00 Andrew's Tour Dates 0:46 Bobby Forgot Andrew's Birthday 5:12 Fancy's Gift to Andrew Pisses Bobby Off 11:50 Bobby and Andrew's at the Comedy Store 22:47 Bobby Binge Watch "Intervention" to Avoid Relapsing 27:12 The Bad Friends AA Meeting 36:07 Jamie Costa's Robin Williams Tribute 40:28 Rudy's Review of Star Wars 45:37 Green Light, Red Light with Bobby and Andrew 50:14 Andrew's Impressions on the new James Bond 52:46 Movies Andrew and Bobby are Excited to Watch 1:04:00 Bobby, Andrew and Rudy Try to Do Tong-twisters 1:21:42 Bobby Sings a Heartfelt Song to Andrew More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbyleelive.com More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: George Kimmel & Bryce Hallock - 7EQUIS Podcast Producers: Andres Rosende & Pete Forthun

Wolfe Admin Podcast
The Power of Branding w/ Dr. Darryl Glover

Wolfe Admin Podcast

Play Episode Listen Later Oct 18, 2021 52:57


Show Sponsor: CooperVision Get the exact code every time and protect against and audits with AutoCoder at https://eyecode-education.thinkific.com/pages/autocoder Dr. Darryl Glover is an Optometrist and Professional Services Special Projects Liaison with MyEyeDr., co-founder of Defocus Media, Black Eyecare Perspective, and Eyefrica Media. Dr. Glover is passionate about healthcare with special emphasis on creating brand building.  His objective is to create a transformative relationship with healthcare professionals and organizations by focusing on the doctor-patient experience through effective communication, understanding of the importance of diversity, and innovation. Dr. Glover sits on the Essilor Future In Sight Advisory Committee, Essilor Think Tank, Versant Health Optometric Advisory Council, Zeiss Advisory OD, North Carolina PAC Director, North Carolina Optometric Society Diversity Committee, and North Carolina Ethics and Bylaws Committee.


Entrepreneurs Get Visible
227 How to Streamline Your Content Creation with Josh Barney

Entrepreneurs Get Visible

Play Episode Listen Later Oct 18, 2021 15:00


Today we're talking about the ways that you can streamline your content creation. When you're starting out on your own, or you're starting to hire VAs and freelancers to assist you, communicating exactly what you want and guaranteeing that it's good quality can be an issue.  I brought in Josh Barney, the founder of We Imagine Media and he shares with us his process of content creation. What You Will Learn In This Episode: - Why it is very easy for a content creator to water down your messages and miss the key points - How to avoid falling into the trap of templates and stock images and what it can do to your brand - How you can tell whether the content you are putting out is of good enough quality Your social media content is an ongoing conversation and ongoing awareness. You want people to be aware of you for the right thing. If you're struggling with your content, you want to engage people to work with you that are going to be sensitive to your brand requirements. Resources: - Check out We Imagine Media https://weimagine.media/ - Book a call to discuss YOUR PODCAST with Anna Parker-Naples https://annaparkernaples.co.uk/podcast-production/

Earspace
#136 Earspace - Chris Eldredge

Earspace

Play Episode Listen Later Oct 18, 2021 61:28


In today's episode, we get to know Chris  Eldredge We talked about: Forever Fun, Hunting, Branding, Education, and So Much More! Tap in With Chrishttps://www.itsforeverfun.com/-Intro Music-HunnidCekary https://www.youtube.com/watch?v=xnQkm3HKFs8