Podcasts about Branding

Imagine spending or investing $0.02 per click with 619+ Global Million Pinterest Users? The Pinterest Playbook for Business Growth is here!Favour Obasi-ike, MBA, MS, host of the We Don't PLAY!™️ Podcast and Pinterest-certified SEO strategist, leads a live Clubhouse session breaking down the difference between Pinterest marketing (organic) and Pinterest advertising (paid).Joined by John, Dr. Cynthia, and Ramyar, Favour shares real client case studies, including one that jumped from 54M to 154M Google image impressions in three months using Pinterest.He reveals why Pinterest is a visual search engine with 619 million monthly active users, 96% unbranded searches, and 3x higher shopping ad conversions.Key TakeawaysPinterest is a visual search engine, not social media. Users arrive early in their planning phase, making them high-intent buyers.96% of Pinterest searches are unbranded. Your content reaches people who have never heard of you but are searching for your solution.Pin shelf life crushes Instagram. A pin lasts 3.5 to 5 months; add a blog link and it extends to 24 months vs. Instagram's 72 hours.Pinterest indirectly boosts Google rankings. One client went from 54M to 154M Google image impressions in three months via Pinterest.Use Pinterest to A/B test creatives for free. Post five graphics organically for 14 days, then run paid ads only on the top performers.Separate personal and business accounts. Use your domain email for business to claim 100% content ownership via Pinterest's hub.Memorable Quotes"Pinterest is a visual search engine. Drop the P and it's interest. Pinterest has a taste bud of interest and keywords." — Favour Obasi-ike [18:34]"85% of weekly users purchase from pins, and 45% of US Pinterest households earn over $150K a year." — Favour Obasi-ike [27:14]"Pinterest is the least skipped platform for ads. You may not even know what a Pinterest ad looks like." — Favour Obasi-ike [28:11]"Content is king and context is queen. Build the two together and the value increases." — Favour Obasi-ike [40:14]"Build a brand that your website is proud of." — Favour Obasi-ike [92:02]FAQsQ: What is the difference between Pinterest marketing and Pinterest advertising?A: Pinterest marketing is organic: consistently publishing through a claimed website, RSS feed, and Pinterest tag. Pinterest advertising is paid: targeted ads by zip code, interest, and device for quick visibility.Q: How does Pinterest help my Google rankings?A: Your website images appear in Google Images and Bing Images via Pinterest, acting as a backlink and image traffic source that compounds domain authority.Q: Can I target locally on Pinterest?A: Yes. Pinterest allows ad targeting by zip code, making it powerful for local businesses.Q: What is the best way to test ad creatives cheaply?A: Post five creatives organically for 14 days, rank by impressions, then run paid A/B tests only on the top two winners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As ChatGPT pulls back on native in-app checkout, malls becomemainstream again. Is agentic commerce ready for primetime, or are consumers seeking more analog experiences? PLUS: Dick's Sporting Goods' loyalty loop that turns steps into spending power, and a dystopian new platform that rents out humans for AI agents that can't operate in the physical world. Everything old is new again. Granny's Favorite Store Goes to TikTok Shop Key takeaways: ChatGPT is stepping back from native in-app checkout, but the commerce protocol it built with Stripe lives on 77% of shoppers prefer clicking through to a website over buying directly via AI The mall remains a societal favorite third space, even as stores become shoppable content studios (just ask John Lewis) Dick's Sporting Goods' movement-linked rewards program is quietly building one of retail's stickiest loyalty ecosystems, making it a viable competitor to AI apps "Rent-a-Human" platforms signal a strange new frontier: AI agents outsourcing tasks to people in “meatspace” In-Show Mentions: How 2,000 consumers used AI to shop Gen Z Is Going to the Mall Again — WSJ Rent-a-Human Join us at Shoptalk Spring 2026! Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Favour Obasi-ike, MBA, MS breaks down the critical difference between content marketing and context marketing for SEO. Using relatable analogies, from buying a home to purchasing an iPhone, Favour explains why content alone is not enough. Content is what you create; context is the meaning, story, and connection behind it. He introduces the WEBLAST acronym (Website, Email, Podcast, LinkedIn, Ads, AI, SEO) as a seven-pillar framework for building a competitive online presence and shares how AI tools can be trained with your brand voice to save time and drive real partnerships.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysContent is the "what"; context is the "why." Content gets you seen. Context gets you understood, remembered, and chosen.SEO is intentional, not guesswork. Throwing random keywords no longer works. Structure, readability, and sentimental value drive rankings.Three pillars of context marketing: Readability (humans understand it), SEO (bots can crawl it), and sentimental value (it resonates emotionally).The WEBLAST framework: Website, Email, Podcast, LinkedIn, Ads, AI, and SEO, seven tools that, used together in a progressive cycle, produce measurable growth within 30 days.AI should be trained on your brand. Feed your intellectual property into AI to get responses that sound like you, not generic prompts.Pre-purchase vs. post-purchase context: Before the sale, show up everywhere (YouTube, Google, Pinterest). After the sale, deepen the relationship (email, Zoom, Slack).Memorable Quotes"SEO is intentional. It's not guesswork. We don't do that in 2024, and we're not doing that for 2025 either." — Favour Obasi-ike [03:45]"The website is the content. The pages are the context." — Favour Obasi-ike [07:09]"If I say 'my pleasure,' I don't have to say the brand name to tell you who I'm talking about. That's context." — Favour Obasi-ike [07:54]"Content is free right now. AI is going to give me that content. But context? That's what makes you different." — Favour Obasi-ike [44:05]"Feedback is the best currency." — Favour Obasi-ike [40:49]"You're not prompting ChatGPT, you're prompting yourself." — Favour Obasi-ike [32:36]FAQsQ: What is the difference between content marketing and context marketing?A: Content marketing is the material you produce, the blog, video, or post. Context marketing is the meaning, relevance, and story wrapped around that content so your audience truly understands and connects with your message.Q: Why is context more important than content for SEO?A: Search engines now prioritize user intent and experience. Context ensures your content is readable, emotionally resonant, and structured so both humans and bots can interpret it, which directly improves rankings.Q: What is the WEBLAST framework?A: WEBLAST stands for Website, Email, Podcast, LinkedIn, Ads, AI, and SEO. It is a seven-pillar system for building a strong, competitive online presence when used in a consistent, progressive cycle.Q: How can AI help with context marketing?A: By training AI with your brand's intellectual property, tone, and goals, it becomes a personalized assistant that drafts emails, proposals, and responses in your voice, saving significant time.From seo strategies to ai marketing techniques to pinterest seo to podcast monetization to email marketing for beginners to ai seo tools, this episode id for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Media sosial (medsos) dihebohkan dengan pelaporan ke pihak berwajib atas pembuat dan penyebar meme yang menyertakan sosok Menteri ESDM Bahlil Lahadalia. What if kalau branding Bahliln dikerjakan oleh Gen Z juga?

Favour Obasi-ike, MBA, MS delivers a tutorial on why Pinterest is a search engine, not social media, and how to connect it with Google Search Console for SEO impact.Pinterest is the least skipped ad platform while YouTube is the most, and Pinterest ads cost two to thirty cents versus dollars elsewhere.He covers claiming your business account, how earned media works exclusively on Pinterest, and why a pin lives three to five months compared to an Instagram post's 19 to 72 hours. Favour shares a client case study where organic image impressions grew from 54.1 million to 154 million in three months with zero ad spend, with Pinterest ranking in the top three linking sites.The conversation covers MCP servers, Google's crawl budget drop from 15 to two megabytes, why 67 percent of searches result in zero clicks, and why GoDaddy is not scalable.Mark recommends WordPress, and Shira shares how evergreen content generates leads years after posting.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:08] Introduction — Pinterest SEO Marketing on Clubhouse.[02:53] Pinterest: least skipped ad platform vs. YouTube.[04:02] Pinterest is a search engine for images.[07:04] You cannot be on ChatGPT if not on Google.[08:15] Claiming your Pinterest business account.[10:02] Earned media — only Pinterest offers it.[12:05] Pin lifespan: 3–5 months vs. Instagram: 19–72 hours.[19:00] Tuna on WebMCP and AI impact on SEO.[21:56] Google crawl budget: 15 MB down to 2 MB.[23:35] 67% of Google searches result in zero clicks.[33:09] Why GoDaddy is not scalable.[40:03] Mark: WordPress — own your website.[58:45] Pinterest + Google Search Console: the perfect blend.[60:30] Case study: 54.1M to 154M impressions organically.[73:49] Shira: evergreen content still generates leads.[79:50] SEO scorecard tool — 10 questions, instant report. 93:01] 97% of Pinterest searches are unbranded.[95:32] Pinterest and Amazon partnership.Memorable Quotes"Pinterest is the least skipped ad platform. YouTube is the most — people pay to skip ads.""If you drop the P, it's interest. Pinterest is interest, literally.""You build a house on land you don't own." — Mark, on closed-source builders."Keep putting out your message, even when nobody's watching, because someone is." — Shira"67% of Google searches don't result in a click. That's a culture shift." — TunaFAQs AnsweredIs Pinterest social media?On the personal side, yes. On the business side, it is a visual search engine where you own 100% of your data through a claimed account.What is earned media?When someone saves your paid pin and revisits it later, you earn impressions without spending again — dividends on your ad spend.Why not GoDaddy?It lacks code injection, scalable pop-ups, and flexibility. WordPress is recommended for full ownership and SEO control.How long does Pinterest SEO take?It depends on domain authority and consistency — no fixed timeline, but articles linked to Pinterest accelerate results.Key TakeawaysClaim your website on Pinterest Business. Track Pinterest as a linking site in Google Search Console. Pins live 3–5 months versus hours on Instagram. 97% of Pinterest searches are unbranded. Own your site on WordPress. Evergreen content compounds and generates leads long after posting.KeywordsPinterest SEO, Google Search Console, earned media, Pinterest ads, visual search engine, domain authority, crawl budget, WordPress, claimed accounts, unbranded search, evergreen content, zero-click searches, SEO scorecard, MCP servers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Mikel reveals why most professionals waste money chasing trends and how authentic prospecting, storytelling, and proactive outreach create real business opportunities that lead to sustainable growth and long-term success.See article: https://www.unitedstatesrealestateinvestor.com/stop-chasing-algorithms-and-start-creating-massive-opportunity-with-michelle-mikel/(00:00) - Introduction to The REI Agent Podcast(00:20) - Welcoming Guest Michelle Mikel(01:10) - Michelle's Background and Why She Got Her Real Estate License(03:10) - Military Life and Relocation Influence on Her Career(04:40) - Transition Into Social Media Prospecting Coaching(06:30) - Why Agents Spend Thousands on Social Media Without Results(08:10) - Branding, Videography, and Social Media Outsourcing Mistakes(09:45) - Reactive vs Proactive Marketing Explained(11:40) - The Power of Direct Messaging and Intentional Outreach(13:30) - Understanding Business Drivers That Create Opportunities(15:10) - One-to-Many vs One-to-One Prospecting Strategies(17:20) - A Real Estate Agent's Popeyes Chicken Marketing Story(19:30) - Why Good Content Still Matters(21:00) - Michelle's Opinion on Viral Trends and Social Media Burnout(23:10) - Burnout Happens When You Do the Wrong Things(25:30) - Creating Authentic Content Instead of Chasing Trends(27:50) - The “Value Series” Content Strategy Explained(30:20) - Using Personal Passions to Build Powerful Analogies in Content(33:10) - Authenticity vs AI Generated Content in Branding(36:00) - How AI Should Be Used as an Assistant, Not a Replacement(38:40) - Michelle's Process for Writing Her Book With AI Assistance(40:40) - Lifestyle Reels and Humanizing Your Brand(43:00) - Identifying Your Ideal Audience Through Your Lifestyle(45:10) - Getting Comfortable on Camera and Practicing Video Content(46:50) - The Storytelling Power of Authentic “God Moment” Videos(48:10) - Golden Nuggets: Burnout, Faith, and Learning From Failure(49:10) - Michelle's Favorite Books for High Performers(49:40) - Where to Follow Michelle Online and Closing RemarksContact Michelle Mikelhttps://bermanmediapd.com/https://www.facebook.com/michelle.berman.75/https://www.instagram.com/bermanmediasocial/https://www.linkedin.com/in/michelle-berman-mikel-9a1ab448/https://www.youtube.com/@bermanmediasocialSuccess is not built by chasing algorithms or copying trends. It is built by showing up authentically, creating real relationships, and taking proactive action every single day. Michelle Mikel reminds us that opportunity does not come to those who wait. It comes to those who intentionally create it. If this conversation inspired you to rethink your approach to business and growth, visit https://reiagent.comIs success destroying your peace? Most pros grind until they break. Download The Investor's Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Factor, Talkspace, Shopify, Hims & QUO • Factor: Head to https://factormeals.com/badfriends50off and use code badfriends50off to get 50 percent off and free breakfast for a year. • Talkspace: As a listener of this podcast, you'll get $80 off of your first month with Talkspace when you go to https://Talkspace.com/badfriends and enter promo code SPACE80. • Shopify: Sign up for your one-dollar-per-month trial and start selling today at https://shopify.com/badfriends • Hims: For simple, online access to personalized and affordable care for Hair Loss, Weight Loss, and more, visit https://Hims.com/BADFRIENDS. • QUO: Try QUO for free PLUS get 20% off your first 6 months when you go to https://Quo.com/BADFRIENDS 0:00 Uncomfortably Close4:30 Private Dinner & Small Fries10:00 Redneck Olympics16:00 Starstruck by Spider-Man21:00 Ain't Nothin' But a Octagon27:30 We Hate Cool People35:30 Japan & The Scan37:00 Doomscrolling44:00 How Big Do Beers Get?49:00 Memorizing Lines55:00 The Sneaky Nakamara1:00:00 Boston Dynamics1:04:00 New Dog, New Tricks YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It's a broken revenue model. Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different. Time gets drained. Energy disappears. Proposals get ghosted. And while we're entertaining window shoppers, the people who are actually ready to invest are waiting. In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work. Lawyers charge for advice. Doctors charge for diagnosis. Accountants charge for insight. Strategists, marketers, and consultants should too. In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever. If you're a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market. Key Topics Covered: Why letting people “pick your brain” for free undermines your business The hidden revenue cost of endless discovery calls Why chasing vanity metrics and pipeline volume can hurt real growth The difference between window shoppers and serious buyers Why clarity, diagnosis, and strategy are valuable services How consultants accidentally train clients to expect free expertise Why marketing cannot fix weak products or poor positioning When paid advertising actually works and when it doesn't Why human creativity and connection still matter in an AI-driven market How boundaries and positioning increase both revenue and respect Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Brand building and business skill development are not the same, so it's important for internet entrepreneurs not to get distracted by shiny-object marketing tactics like miracle funnels and ad scripts at the expense of the bigger picture. Today Jill shares her "three M's" framework for building a powerful personal brand—Mastery (expert content), Methodology (your signature system), and Me (personal, human stories). A strong brand is an anti-fragile asset that compounds over time, while duct-taped-together strategies are easily disrupted by algorithm changes or shifting buyer behavior. Granular tactics like A/B testing, copy optimization, and funnel building absolutely have their place, but only as skills developed alongside consistent brand-building, not as substitutes for it.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Le syndrome de la page blanche, cette difficulté à commencer à écrire, nous fait perdre beaucoup de temps, alors que créer du contenu est devenu essentiel pour toute stratégie de communication. Dans cet épisode je vous propose de tordre le coup à ce syndrome pour enfin s'en libérer.Autres épisodes qui pourraient vous plaire : 6 conseils et 11 modèles pour écrire vos titres10 astuces de moins de 10 secondes pour être impactante avec Nina Ramen----------------

A masterclass in the nuts and bolts of running a world-class restaurant.In this episode, Dan sits down with one of Britain's most uncompromising chefs to talk about building a two-Michelin-star restaurant in the least glamorous location imaginable — a strange little oasis tucked under a Nottingham flyover, surrounded by graffiti, traffic, and the occasional burning car.But that's exactly the point.Sat explains why great restaurants aren't just about food — they're about theatre, emotion, risk, and creating something so memorable that people will travel across the world to experience it. From the philosophy behind Restaurant Sat Bains to the psychology of hospitality, the conversation dives into why authenticity beats polish, why imperfection can be powerful, and why chasing Michelin stars is often the least interesting part of running a restaurant.Along the way they explore Sat's unconventional ideas — like the now-famous “Sat's Gamble” wine lottery — the realities of attracting true travelling food lovers, and what it actually takes to build a restaurant that people obsess over.This is a conversation about vision, stubbornness, and why sometimes the best restaurants in the world are built in the most unlikely places.00:00 Gastronomic Narnia00:03:30 Why Every Detail Matters in Fine Dining00:07:00 The Secret Behind the Perfect Plated Dish00:10:00 Teaching Knowledge After 30 Years in Kitchens00:15:00 Building a Two-Star Restaurant Under a Flyover00:19:00 Food Should Reveal the Chef's Identity00:50:00 Why Freedom Beats Mentors in Creativity01:03:00 Lessons From Growing Up in a Shop01:07:30 Creativity Means Nothing Without Business01:17:00 The £50 Two-Michelin-Star Breakfast Idea01:42:00 Why Honesty Beats Perfect Social Media01:43:00 Sat's Gamble Wine Lottery Explained02:05:00 Turning Art Into Michelin-Star Dishes02:10:00 How Creative Ideas Become Real Plates  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Favour Obasi-ike, MBA, MS redefines profitable SEO as more than just rankings — it is profit multiplied by time. He introduces the concept of a foundational evergreen operating system: being where people are, staying ever-ready, and building connections that compound. The episode covers the SEO quadrant and its four pillars, why your contact database is your most valuable SEO asset, and how first-party data from email lists outperforms second-party data from platforms like LinkedIn, Spotify, and Apple Podcasts. Jonathan shares how NewsBreak and Medium drive backlinks and high domain authority, while Dr. Martin highlights the BlackNews.com story — a site built in 1999 on pure HTML that became the top black news site in the world because Google could easily crawl it. Favour performs a live Semrush audit, explains authority scores, and breaks down how commercial-intent articles like "top 10" lists build domain dominance the way Yelp does. The conversation also covers the new FTC rule on fake reviews, why your website must be the cornerstone of all marketing, and how SEO is ultimately about being the person of remembrance.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:07] Introduction — profit times time formula.[03:04] The SEO quadrant: mastering the four pillars of SEO.[04:06] Foundational evergreen operating system explained.[07:23] Jonathan on writing for NewsBreak and generating backlinks.[09:05] How NewsBreak articles drive local SEO and 50M monthly users.[10:14] Funneling: 250 words on NewsBreak, full article on your website.[15:55] Associating your brand with related brands for SEO value.[17:01] Profitable SEO: measuring profit in time and money.[19:42] Profitable SEO measured by total contacts in your database.[22:08] First-party vs. second-party data — LinkedIn, Spotify, Apple.[30:40] Live Semrush audit — authority score of 24, 3.7K organic traffic.[34:08] What is domain authority and how to build it.[36:34] Commercial-intent articles: the Yelp strategy for SEO dominance.[42:09] FTC new rule on fake reviews and fake followers.[43:03] BlackNews.com — 25 years of domain authority on pure HTML.[48:31] SEO is about being the person of remembrance.[51:00] Problem aware to solution aware to product aware funnel.[54:00] Answer questions on your website, not just social media.[60:08] On-the-spot audits announcement — turning 5% learning into 90%.Memorable Quotes"Profitable SEO is measured by the total amount of contacts you have in your database.""SEO is letting you be the person of remembrance.""When you're building a house, you don't start from the windows. You start from the thought.""Don't give them the full article on LinkedIn. Give them a little bit, then they click through.""Clubhouse is just 5% acquisition of learning. We want to turn that to 90%."FAQs AnsweredWhat does profitable SEO mean?It is profit multiplied by time — measuring both the monetary return and the time saved through organic search visibility and relationship building.What is domain authority?A proprietary metric measuring a domain's dominance based on years of indexed content, quality backlinks, and organic search traffic.Why is first-party data important for SEO?Platforms like LinkedIn and Spotify own your subscriber data. Building your own email list gives you direct access to your audience through your domain.How do commercial-intent articles help SEO? "Top 10" and comparison articles keep visitors on your site longer, build authority, and capture searches where users are ready to take action.Key TakeawaysBuild your contact database — it is your most valuable SEO asset. Create commercial-intent articles to capture high-value searches. Use platforms like Newsbreak and Medium for backlinks but always funnel traffic to your website. Your website is the cornerstone — answer questions there, not just on social media. SEO is a long game: do the groundwork, and your business will eventually fly on autopilot.Keywordsprofitable SEO, domain authority, SEMrush, backlinks, first-party data, email marketing, Newsbreak, commercial intent, contact database, SEO quadrant, authority score, organic traffic, content funneling, evergreen content, website optimizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 322 of The Business Development Podcast, Kelly Kennedy sits down with entrepreneur, brand strategist, and bestselling author Pia Silva to explore what it really takes to build a brand that stands out and commands premium pricing. Pia shares her journey from hustling hourly design work with her husband to building a powerful branding business after facing a moment of crisis when their agency found itself $40,000 in debt with no cash left. That turning point forced them to rethink everything about how they worked with clients and ultimately led to a revolutionary approach to branding that helps service-based businesses position themselves as premium experts rather than commoditized providers.Throughout the conversation, Pia breaks down the mindset and strategic shifts required to stop blending in and start building a truly differentiated brand. She explains why most entrepreneurs misunderstand branding, how eliminating unnecessary complexity can transform both profitability and freedom, and why compressing work into focused brand intensives can dramatically increase value while eliminating the endless revisions and communication that often derail projects. The episode is a powerful reminder that strong branding is not just about design, it is about positioning, clarity, and the confidence to charge what your expertise is truly worth.Key Takeaways: A strong brand is not just about how your business looks, it is about how clearly you are positioned in the market and why people choose you over everyone else.Pia's story shows that hitting a breaking point can become the exact moment that forces a smarter, more profitable business model.Many entrepreneurs start by selling their skills hourly, but real growth often happens when they package expertise into a higher value offer.Premium pricing becomes much easier when clients understand your process, trust your expertise, and see a clear outcome attached to your work.Too many businesses blend in because they never take the time to define what makes them different in a meaningful way.Branding should solve a business problem, not just satisfy a creative preference or make something look more modern.Pia's intensive model proves that simplifying delivery and removing unnecessary back and forth can increase both client value and profitability.Endless revisions, scattered communication, and unclear direction are often the real reasons service businesses lose time, margin, and momentum.Entrepreneurs need to stop chasing every opportunity and start building offers that align with the kind of business and life they actually want.The episode reinforces that confidence, clarity, and a differentiated brand are what allow business owners to stop competing on price and start charging what they are truly worth.Explore Pia Silva's work and the resources discussed in this episode:Pia Silva Website: https://www.piasilva.com/ No BS Agency Mastery: https://www.nobsmastery.com/Check out Pia's books featured in this conversation:Badass Your Brand: https://www.badassyourbrand.com/ Scale Solo: https://scalesolobook.com/

It's The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as we hear what we need to know and watch out for when it comes to New World Screwworm and what economically it could do if found in the country.  Plus, the latest news, market reports, the ranch channel sales calendar and lots more all wrapped into this brand-new episode of The Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Season 6, EPISODE 279 What Is New World Screwworm? The New World screw worm (NWS) is the larval stage of the fly Cochliomyia hominivorax. Unlike most fly maggots that feed on dead tissue, screw worm larvae feed on living tissue — making them especially dangerous to cattle and other livestock. The adult fly lays eggs in open wounds, including: Branding or castration sites Dehorning wounds Ear tag punctures Tick bites Navel cords of newborn calves Minor cuts or abrasions Once hatched, larvae burrow into flesh in a screw-like motion — hence the name “screw worm.” Why New World Screwworm Is A Major Threat To Cattle 1. Rapid Tissue Destruction Larvae feed aggressively on living tissue, enlarging wounds quickly. Untreated infestations can lead to: Severe tissue damage Secondary bacterial infections Reduced weight gain Decreased milk production Infertility in breeding stock Death in severe cases 2. High Economic Impact Historically, screw worm outbreaks have cost the livestock industry billions in: Treatment costs Production losses Increased labor Export restrictions Quarantine expenses The successful eradication program in the U.S. — led by the USDA Animal and Plant Health Inspection Service — is considered one of the greatest livestock pest control achievements in history. Signs Of Screwworm Infestation In Cattle Early detection is critical. Producers should watch for: Foul-smelling wounds Bloody discharge Sudden irritation or head shaking Reduced feed intake Visible maggots in wounds Rapid wound enlargement Infested cattle often isolate themselves and show signs of distress. Treatment Protocol For Infected Cattle If screw worm is suspected: Immediately isolate the animal Notify state animal health authorities Clean and flush the wound Apply approved larvicidal treatments Monitor closely for reinfestation Reporting is mandatory in many regions because screw worm is a regulated livestock pest. Prevention Strategies For Cattle Producers 1. Wound Management Best Practices Avoid elective procedures during peak fly season Use fly repellents and wound protectants Monitor surgical sites daily 2. Biosecurity Protocols Inspect newly purchased livestock Quarantine imported cattle Monitor wildlife activity around pastures 3. Seasonal Awareness Screw worm risk increases in: Warm climates High humidity Regions with cross-border cattle movement New World Screwworm Information Guide:  Click HERE Featured Experts in the Cattle Industry M.Wayne Ayers, DVM - Elanco Animal Health https://farmanimal.elanco.com/us Follow On Facebook: @ElancoUS   Kirk Donsbach – Financial Analyst at StoneX https://www.stonex.com/ Follow on Facebook: @StoneXGroupInc Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: Allied Genetic Resources: https://alliedgeneticresources.com/ American Gelbvieh Association: https://gelbvieh.org/ Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view Medora Boot: https://medoraboot.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Superior Livestock Auctions: https://superiorlivestock.com/ Transova Genetics: https://transova.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/ Wulf Cattle: https://www.wulfcattle.com/

You think personal branding is about showing up more. It's not.In this mini episode, we unpack what most people completely miss — the psychology, positioning, and power moves that actually turn a person into a brand people trust, follow, and pay.If you think you “already get” personal branding, this might surprise you.⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

Watch the YouTube version of this episode HEREWhat happens when law firm owners unintentionally isolate themselves while trying to protect their time and focus? In this episode, Tyson Mutrux explores a powerful idea inspired by Robert Greene's 48 Laws of Power: “Do not build fortresses to protect yourself. Isolation is dangerous.” That quote sparks a deeper conversation about how many founders unknowingly create isolation as they scale their businesses.Tyson breaks down how this “fortress mindset” shows up in modern law firms—whether through controlling calendars, avoiding networking, becoming the sole decision-maker, or building overly filtered communication channels. While these actions often start with good intentions, they can lead to dangerous blind spots where leaders lose access to honest feedback, frontline information, and valuable outside perspectives.The episode also dives into the psychological side of leadership isolation. Tyson explains how loneliness at the top can impact mental health, decision quality, and long-term strategic thinking. Ultimately, the solution isn't just working harder—it's intentionally building strong networks, feedback loops, and collaborative environments that help leaders stay connected, informed, and resilient as they grow.3:23 Why isolation disconnects leaders from reality5:44 Why founders accidentally isolate themselves6:54 The importance of dashboards, data, and feedback loops9:04 Why face-to-face connection still matters for leadership11:07 Common isolation traps for law firm owners15:08 Why ideas spread faster in collaborative firms17:18 The psychological cost of leadership isolation23:27 Connection as a strategic advantage for entrepreneursTune in to today's episode and checkout the full show notes here. 

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS demonstrates an integrated marketing approach in real time — from AI prompt to website article to LinkedIn to Threads to podcast to Clubhouse, all within the first 15 minutes.He used an AI assistant to scan 85+ articles on his website and generate five bottom-of-funnel topics, then built an entire content chain across platforms from one topic.The episode features the "Did You Know" series revealing how major brands started with different products — IKEA with pens, Sony with rice cookers, Samsung as a grocery store, Lamborghini as tractors.Favour connects this to the lesson that businesses evolve and what you start with is not what you become.Keith shares the PayPal origin story, and Liverpool's Finest emphasizes knowing your target audience before executing any strategy.Key TakeawaysUse AI to mine existing content for new topics.Build content chains across platforms.Every brand evolves — your starting product is not your final product.Test emails technically, not just visually.Position your podcast through strategic RSS feeds.Omni-channel marketing starts with one thought and multiplies through execution.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:06] Welcome and introduction.[02:53] How the topic was born — AI scanning 85+ website articles.[05:10] Five bottom-of-funnel topics AI generated from the website.[09:02] Topics: Pinterest SEO, email marketing, keyword research, Clubhouse alternatives, integrated marketing.[11:18] Live demo of the integrated marketing workflow.[18:50] Podcast playback — "Did You Know" series begins.[22:54] Brand origins: IKEA, Sony, Nokia, Samsung, Nike, Lamborghini, and more.[28:12] The moral: start early, grow fast.[32:41] Recap of the integrated content chain.[37:15] Keith on PayPal's origin — from Palm Pilot app to payments.[38:16] Most millionaires took 22 years to make their first million.[39:54] Liverpool's Finest on integration, portability, and target audience.[45:40] Email testing — technical vs. cosmetic testing.[48:51] Podcast positioning through RSS feeds with depth.[51:33] Web3, IP protection, and applied AI.[53:05] Omni-channel marketing: ideation to execution.Memorable Quotes"The business you're starting is not going to be the same business in 10 years.""It's not that your podcast is not being heard — it's not positioned to be heard.""I'd rather not send that email at all than send it and have question marks behind it.""Most millionaires took on average 22 years to make their first million." — Keith"If your marketing is not reaching your audience, you're wasting money." — Liverpool's FinestFAQs AnsweredWhat is an integrated marketing approach?Creating one piece of content and distributing it across multiple platforms so each channel feeds the next.How can AI help with content planning?Prompt AI to scan your existing content and generate bottom-of-funnel topics, then build content chains from those topics.What is technical email testing?It analyzes which providers receive your emails and whether your text-to-HTML ratio triggers spam filters — beyond just checking for typos.Why does podcast positioning matter?Strategic RSS feed placement connects your episodes to distribution channels that expand reach beyond a single app.Keywordsintegrated marketing, omni-channel marketing, podcast SEO, AI content strategy, email marketing testing, RSS feed distribution, brand evolution, bottom-of-funnel content, Web3 SEO, LinkedIn marketing, podcast positioningSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feeling shy on camera?You're not awkward. You're just not used to being seen.In this episode, we unpack why the camera feels intimidating, what's actually happening psychologically, and how to show up with confidence — without pretending to be someone you're not.If you've been avoiding record, this is your push.⚡️ Access for FREE 80+ Free Masterclasses on Marketing, Business Growth, Branding & Sales! Join my Rebel Academy to ignite your brand!Watch on Alexflix https://www.alexhouseofsocial.com/freerebelacademySearch anywhere you find podcasts!

Hey lady! This week’s episode is for all of the mothers out there holding it down to make sure their babies have the best in life despite all of the stigma, obstacles, and challenges that can come with being a single mother in America. Jamilah Lemieux, notable author and editor and Black Twitter media personality, joins Terri and Dr. Dom to discuss her new book Black.Single.Mother and her journey into wholeness as a woman, co-parent, and mother of a teenager. Jamilah has a real and relatable conversation about how she processed the dissolution of her relationship, came to terms with rejection, and moved into a healthy co-parenting dynamic that still honors her needs and boundaries but keeps the focus on her daughter and what is best for her development. Jamilah drops gems about the internal work she had to do to get to a place where she wasn’t recreating patterns based on her life experience. Some of the biggest work we will do as women is being able to become so full of ourselves – our light, our brilliance, our joy – that we are able to fill in the areas where we feel incomplete, broken, or unworthy. It is some of the most important work we can do if we want to raise healthy children that will walk into the world knowing their inherent worthiness and free from inherited feelings of lack. We want confident young people that grow into capable leaders and it starts with all of us – mother or not – freeing ourselves from shame and stigma. So, tap in and get some real love from Jamilah and the ladies of Cultivating H.E.R. Space and find out why being a present, loving “baby mama” is something to be proud of, not ashamed. Quote of the Day: “Our people (and, really, the whole world) need a complete overhaul of their ideas about Black single motherhood.” – Jamilah Lemieux Beducated offers expert-led courses designed to help you explore intimacy, pleasure, communication, and confidence, on your own terms and at your own pace. If you’re ready to learn more about your body and deepen your understanding of pleasure, check out Beducated here: https://beducate.me/pd2606-herspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Where to find Jamilah Lemieux: Website: Jamilah Lemieux Book: Black.Single.Mother IG: @jamilahlemieux Threads: @jamilahlemieux Twitter (X): @jamilahlemieux LinkedIn: Jamilah Lemieux Facebook: Jamilah Lemieux Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

In this episode, Libby shares 5 practical ways financial advisors can keep client meetings running on time — starting on time and, just as importantly, ending on time. She breaks down how to balance client experience with practice efficiency so meetings don't bleed into follow-up work, team time, or personal time. If your meetings routinely run over, this episode is for you.What You Will Learn:Why starting and ending meetings on time directly impacts client perception and professionalism  How using a structured agenda keeps meetings focused and prevents last-minute surprises  Simple time-setting techniques to reset expectations throughout the meeting Why having a visible clock and a structured close improves productivity and accountability  Creative ways to create a natural “hard stop” for chatty clients while protecting your schedule Running efficient meetings isn't about rushing clients — it's about respect, clarity, and structure. When you control the time, you protect your energy, your team, and your client experience. Try implementing one or two of these strategies in your next meeting and track the difference.Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

L'épisode que vous allez écouter est une rediffusion d'un épisode initialement diffusé le 7 février 2025. Laurent Kretz reçoit Olivier Auroy, cofondateur d'Onomaturge, une agence experte en branding et en naming.Trouver un nom de marque ne se résume pas à une bonne idée crayonnée sur un coin de table, ou un mot qui “sonne bien”. Il représente un choix stratégique. Un nom doit porter une vision, incarner un positionnement, traverser parfois les frontières et évoluer avec l'entreprise. Au micro, Olivier Auroy nous emmène dans les dessous du naming :00:03:08 - Un onomaturge, c'est quoi et comment travaille-t-il ?00:07:39 - Qu'est-ce qu'un bon nom et pourquoi certains restent en tête ?00:16:53 - Les filtres essentiels : juridique, linguistique et SEO00:22:38 - Pourquoi l'émotion et l'intuition sont cruciales dans le choix d'un nom00:32:10 - Les pièges des tendances et des modes dans le namingEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Three Latin-American food brands saw the opportunity to go further, faster, together – so they took it. Stefanie Garcia Turner of Tuyyo, Jocelyn Ramirez of Todo Verde, and Regina Trillo of Nemi share how they met, why they decided to merge their businesses and brands, and what their vision is for the new brand, unified under Tuyyo. The three woman-and-minoroty-owned brands share a mission of amplifying their Latin-American food culture through authentic and innovative latin foods, representation food culture, and community impact . Learn how this strategic merger will allows each leader to lean into their strengths, and how collaboration aligned on shared values can accelerate growth in the challenger food brand space.Takeaways:The origins and individual missions of Jocelyn of Todo Verde, Regina of Nemi Snacks, and Stephanie of Tuyyo FoodsThe strategic process behind their merger—personality tests, role division, and cultural alignmentHow they'll leverage their merger to reduce costs, expand categories, and innovate fasterTransition strategies for branding, retail placement, and consumer education across their unified brand Tuyyo FoodsSupply chain synergies and efforts to lower COGS by 35% or more through manufacturing and sourcing efficienciesThe broader vision: promoting Latin American flavors regionally and globally while supporting farmers and sustainabilityChallenges faced—costs of rebranding, education hurdles around regional products, and maintaining brand integrityThe importance of shared values, culture fit, and a growth mindset for successful mergersRecommendations for founders considering collaboration and merger as a growth pathwayBook and resource recommendations around exponential thinking, sensory storytelling, and personal spiritualityThoughts on building a healthier food system rooted in equity, community, and transparent ingredient sourcingSound Bites:“We can create something that is even bigger, that is even more impactful, that really is going to make a dent in the food industry.” (Stefanie)“We went from, I'm holding this, this is my baby, to really egoless, like this isn't about me, this is about a brand.” (Jocelyn)“We all knew each other relatively well before the merger. Stephanie is better at this than I am, Regina is better at this than I am, you know, so there was already a sense of like, if we came together, we could split the work in that way.” (Jocelyn)“We are planning on bringing everything under the one Tuyyo brand.” (Stefanie)“We're moving towards standardizing our supply chain operations. It's been a constant conversation and communication with suppliers, both in the US and in Mexico to see what's going to be the best way to do it.“ (Regina)“As of right now, [cost of goods optimization has] been at least 35%, which is it's been a big amount. And based on some information that we have, it's probably going to be higher than that.” (Regina)“I think that it's really gonna be about putting our community first and building a brand that not only can we be proud of, but that is a reflection of our heritage.” (Stefanie)“It took me six years to figure out that I didn't want to continue doing it alone.” (Regina)“[A better world is one] with more representation of the reality of how the community and how that should be represented on shelf as well. Ideally with products that are actually better for us, that are made with real ingredients, that are also supporting the farmers that are producing those ingredients.” (Regina)“[A better world is one with] a food system that is actually catered to the betterment of people in their everyday lives. It would just solve so many issues. And with all of the problems that we have between preventable diseases and healthcare systems that don't work for the people, it goes beyond justice for the farmer, but justice for everybody in the food chain.” (Stefanie)“I think that that in an ideal world there are policies put in place that are protecting people [by regulating] what is allowed and what isn't allowed in our food system. And products, especially those we give to children, that allow us to really reshape our palates and create shortcuts for cooking without taking the cooking part away because that's an basic survival life skill that most people should have and it empowers people to like know what's in their food, and how to nourish their families.” (Jocelyn)Links:Stefanie Garcia Turner on LinkedIn https://www.linkedin.com/in/stefanie-garcia-turner/Jocelyn Ramirez on LinkedIn - https://www.linkedin.com/in/jocelyncramirez77/Regina Trillo on LinkedIn - https://www.linkedin.com/in/regina-trillo-a5055711/Tuyyo - https://tuyyofoods.com/Tuyyo on Facebook - https://www.facebook.com/tuyyofoods/Tuyyo on Instagram - https://www.instagram.com/tuyyofoods/Tuyyo on Pinterest - https://www.pinterest.com/tuyyofoods/Tuyyo on TikTok - https://www.tiktok.com/@tuyyofoodsTuyyo on YouTube - https://www.youtube.com/channel/UC4b_-VIdL7Yl7UQb91y5Vow…Tuyyo Wefunder - Coming soon……Todo Verde (website will go away soon) - https://todoverde.org/Nemi (website will go away soon) - https://neminative.com/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioTimestamps: 0:00 - Introduction of guests and their brands2:11 - The idea of merging to amplify Latin American food culture3:14 - The role of Jocelyn as a connector4:14 - Initial conversations and alignment of goals5:09 - Personality tests and understanding team dynamics6:18 - Personal insights and alignment of values7:19 - Confirmation of shared vision and responsibilities8:36 - Expanding vision and impact9:23 - Egoless collaboration and shared goals10:16 - Overcoming personal challenges in the merger process11:33 - Open communication and external support12:47 - Technical adjustments during recording13:00 - Introduction and alignment of values and vision13:29 - Discussion on dividing responsibilities among the founders13:49 - Initial retreat and mission alignment14:19 - Specific roles and responsibilities based on skills15:16 - Transitioning responsibilities before the merger15:57 - The natural fit of the founders' skills16:18 - Pre-existing relationships and collaboration17:27 - Importance of enjoying the process and having fun19:20 - Branding and unifying product lines under Tuyo Foods20:11 - Transition phase and retail placement21:11 - Marketing strategies and community engagement22:34 - Plans for easing the transition on retail shelves23:28 - Supply chain synergies and manufacturing efficiencies25:12 - Cost reduction strategies and shared resources26:54 - New shared vision and broader goals27:39 - Community focus and brand representation29:28 - Expanding Latin American food representation31:01 - Becoming a go-to platform for Latin foods33:07 - Benefits and opportunities unlocked by the merger36:30 - Challenges and unresolved issues37:37 - Fundraising and rebranding costs38:20 - Advice for other founders considering mergers41:58 - Future of the industry and collaboration45:26 - Fun questions about favorite Latin American foods53:51 - Book recommendations and personal insights60:10 - Influential voices and brands to watch65:17 - Vision of a more representative, equitable, and sustainable food system71:13 - Upcoming plans and ways to connect with Tuyo FoodsFor more insights on food innovation, community building, and scaling purpose-driven brands, subscribe and stay tuned for future episodes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that's sold in every REI store across the country.

Lexi Zeiss, a sophomore all-around gymnast from Omaha, Nebraska, joins the latest episode of The Real Deal to talk about her background, her mindset before and during competition, NIL and branding, life outside the gym, and much more.

Watch the YouTube version of this episode HEREWhat happens when you build the business you thought you wanted… only to realize you've started to hate it? In this honest and eye-opening conversation, Ruma Mazumdar, founder of Key Esquire, shares the moment she almost walked away from the firm she worked so hard to build. After years of growth, hiring, and increasing revenue, Ruma discovered a shocking reality: despite the success on paper, her firm was only producing 2% profit — and she was more burned out than ever.Instead of quitting, Ruma stepped back and examined what had gone wrong. She realized that rapid growth, over-hiring, and a lack of clear systems had created a business that no longer aligned with the life she wanted. Through difficult decisions — including restructuring her team, returning to core operations, and reassessing pricing — she rebuilt her firm with a leaner structure and a stronger focus on profitability, clarity, and intentional leadership.Ruma also shares the deeper mindset shifts that come with entrepreneurship: separating self-worth from revenue, redefining what “scaling” really means, and learning that becoming a CEO is as much a personal evolution as it is a business strategy. Her story is a powerful reminder that success isn't just about growing bigger — it's about building a business you actually want to run.1:08 The biggest risk founders don't talk about2:16 The reality of her four-year business growth4:41 Discovering the firm was only 2% profitable6:04 Making difficult decisions and restructuring the team7:10 Building a lean business instead of over-hiring8:21 Why knowing your numbers changes everything9:26 Auditing time and energy as a CEO10:28 Raising fees and finding the right pricing12:49 Redefining what it means to be a CEO14:50 The messy middle of entrepreneurshipTune in to today's episode and checkout the full show notes here. Connect with Ruma:Website  InstagramFacebook LinkedIn TikTok 

Favour Obasi-ike, MBA, MS breaks down the SEO difference between podcast downloads and unique listeners — two metrics every podcaster must understand. A download is triggered after just 45 seconds of listening, while a unique listener represents someone who returns to engage with your content repeatedly, much like a returning website visitor. Favour connects these metrics to podcast SEO, keyword density, IAB certification, and long-term monetization. He reveals how transcripts convert speech into indexable text that fuels Google rankings and why every episode acts as a keyword bank. Celese Williams joins with questions on podcast ranking and the SEO-podcasting connection. The episode also covers the industry's explosive growth — valued at $38–50 billion, projected to reach $131 billion by 2030 — and the milestone of podcasting overtaking radio in consumption.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereEpisode Timeline and Timestamps[00:00] Introduction and episode overview.[00:44] What counts as a podcast download — the 45-second rule explained.[04:27] Defining unique listeners — comparing them to returning website visitors.[08:04] Exact match phrasing and how podcast platform search works.[10:02] The "red carpet" analogy — why timestamps create a guided experience.[14:19] Keyword density: every episode is a keyword bank; more episodes = larger keyword database.[20:31] IAB certification and monetization through dynamic ads from brands like Shopify and Canva.[23:03] Downloads vs. unique listeners by the numbers — the 40% gap.[26:22] RSS feeds, structured data, schema, and FAQs powering podcast SEO.[31:34] Why top podcasters rank — more episodes, more keywords, higher visibility.[35:52] The seven essential podcast SEO spots every show needs.[38:22] Favour's growth from 1K downloads/month to 1K downloads/week.[46:41] Industry valued at $38–50B, projected $131B by 2030.[47:54] Podcasting overtakes radio in consumption for the first time.[53:14] Celese shares her biggest takeaway and next steps.[61:14] Q&A: Hosting vs. distribution — choosing the right platform.Memorable Quotes"A podcast download counts as a 45-second time-lapse that results into one download.""Think about every episode like a keyword bank.""If you have a podcast and you don't know SEO, that's where the struggle bus starts.""For the first time in history, podcasting has overtaken radio when it comes to consumption.""The goal is not just to have downloads and listeners, it's to have action takers."FAQs AnsweredWhat counts as one podcast download?A listener must play at least 45 seconds for it to register as one download.How do unique listeners differ from downloads?Unique listeners return to re-listen or engage deeply with specific sections, like returning website visitors.How does podcast SEO work?Transcripts convert spoken words into indexable text. More episodes mean a larger keyword database and stronger signals.What is IAB certification?The Interactive Advertising Bureau certifies platforms for ad placement, enabling dynamic ads and monetization.What are the seven podcast SEO spots?Podcast title, description, episode title, episode description, author, podcast cover art, and episode cover art.Which platform is best for business?Start with free hosting, distribute everywhere, then scale to an IAB-certified platform. Connect your RSS feed to LinkedIn for auto-syndication.Keywordspodcast downloads, unique listeners, podcast SEO, keyword density, IAB certification, RSS feed, podcast monetization, exact match phrasing, podcast transcripts, structured data, podcast hosting, podcast distribution, Google Search Console, podcast rankingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The most curious person in multifamily,” Moshe Crane is the VP of Branding and Strategic Initiatives at Sage Ventures, a Maryland-based real estate investment and management firm focused on multifamily and other asset acquisitions and development in the Baltimore-Washington corridor. The company manages more than $1B in assets and over 4,000 apartment units while developing and selling new homes. Moshe also hosts the Curious Wire podcast and writes the Curious Deal newsletter, where he breaks down multifamily deals, careers, and industry trends while exploring how operators build, finance, and scale real estate businesses.(01:45) - Moshe's Real Estate Path(02:32) - Deals Returning to the Market(06:05) - Sage Ventures' Market Focus(07:27) - Defining Great Operators(08:27) - The Third-Party Talent Crunch(10:17) - Systems Beat Stars(12:36) - The Sage Operations Playbook(15:47) - Fraud Screening Tools(19:01) - The Roving Team Mindset(21:05) - Moshe's Role(23:56) - Feature: CREtech New York Oct. 20–21 (25:52) - The Accidental Self-Storage Win(26:41) - Office-to-Storage Conversions(28:21) - A Scrappy Deal Mix(28:58) - Low-Basis Development Opportunities(29:46) - Pitching Flexibility to LPs(30:26) - No Gurus, Just Operators(33:58) - Discipline Over Vertical Integration(36:19) - PropTech Ecosystem Shifts(39:38) - Proptech Adoption(44:42) - Motivation, Curiosity & Faith(49:31) - Collaboration Superpower: Bill Walsh

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why sustainability advertising is so hard to get right and what brands can do to close the gap between what consumers say they value and what they actually buy.Topics covered:   [00:55] "Sustainability Advertising: A Literature Review and Framework for Future Research"[01:50] The gap between sustainable intent and action[04:00] The three levers of sustainability advertising: ad context, source characteristics, and message design[05:30] Why consumers don't trust sustainability claims and when third-party cues help[06:15] The sustainability liability: when "eco-friendly" hurts perceived performance[07:40] What brands can do to make sustainability messaging actually work  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Rathee, S., & Milfeld, T. (2023). Sustainability advertising: Literature review and framework for future research. International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2175300 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

SHOW NOTES:In this episode, Matt Zaun sits down with Joshua Altman of Beltway Media to talk about why communication is a core function of business, not an afterthought you bolt on three weeks before a product launch.Joshua shares what happens when companies call him at the last minute, how poor (or excessive) documentation slows everything down, and why leaders must rethink how they use AI for writing. They also dive into interviewing as a leadership skill, the power of likability and relaxation under pressure, and simple ways leaders can sharpen their writing and thinking every day.

Send a textIn this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong.Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovered that branding isn't about polished logos or clever gimmicks — it's about clarity, authenticity, and alignment.We dive into:The Turning Point: From Invisible to ImpactfulWhy being “corporate polished” made Rob invisibleThe contractor client that changed everythingHow asking the right foundational questions led to real business growthWhy profitability — not just clients — is the real goalWhat Brand Strategy Actually Is (And Isn't)Why a logo is not a brandThe difference between branding and marketingWhy “just posting on LinkedIn” isn't building a personal brandThe foundational elements every brand needs: mission, vision, values, messaging, and ideal client clarityWhy Mission, Vision, and Values MatterWhy mission fuels long-term motivationHow vision acts as your business compassThe role values play in building trust and cultureWhy these aren't “check-the-box” exercises — and how to make them meaningfulThe Biggest Branding Mistake Entrepreneurs MakeThe danger of having one foot in and one foot outWhy inconsistency erodes trust (even subconsciously)How misalignment between visuals, messaging, and personality costs you clientsWhy going “all in” is essential to long-term successRob shares his biggest marketing lesson learned:There is no single “perfect” frameworkEmail, funnels, offers — they can all workStop copying someone else's pathStay on your path long enough to make it workLearn, adjust, refine — and keep goingAs Rob says, success isn't about chasing the latest tactic — it's about clarity, consistency, and committing to your own journey.Whether you're building a personal brand, rebranding your business, or wondering why your marketing feels scattered, this episode will help you refocus on what truly matters.Are you building a logo… or are you building a foundation?Tune in to rethink how you approach your brand.Connect with Rob:Website: https://www.linkedin.com/in/robertgenovesi/LinkedIn: https://www.linkedin.com/in/robertgenovesi/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel CottrellAre legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact.Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars.Key Takeaways:The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

On parle souvent de branding comme d'un sujet d'image. Pourtant, une marque forte influence directement votre marge, votre coût d'acquisition et votre fidélisation.Dans cet épisode, nous explorons pourquoi le branding est un actif financier stratégique, et comment le transformer en véritable machine à profit.Ce que vous allez apprendrePourquoi le branding influence directement votre capacité à augmenter vos prixComment la marque réduit votre coût d'acquisitionEn quoi la différenciation protège votre margePourquoi la fidélisation est le vrai moteur de rentabilitéComment la cohérence de marque améliore votre performance marketingLes 4 piliers d'une marque réellement rentable---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin---CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Summary In this episode of the Be a Smarter Homeowner podcast, hosts Elizabeth Dodson and John Bodrozic discuss the importance of their professional community and how HomeZada Professional was developed to assist professionals in better serving homeowners. They explore the various ways professionals can engage with homeowners, the self-service nature of HomeZada Professional, and the different models of engagement available. The conversation also highlights the importance of branding and customer engagement, the types of professionals that can benefit from HomeZada, and the potential for affiliate marketing strategies. The episode concludes with a call to action for professionals to leverage HomeZada to enhance their services and support homeowners effectively.   Takeaways  Laughter is essential for maintaining a positive outlook. HomeZada Professional was created to support professionals. Engagement with homeowners is crucial for professionals. HomeZada Professional operates on a self-service model. Branding is key for professionals to retain customers. There are three models of engagement for professionals. Different types of professionals can benefit from HomeZada. Creating value beyond transactions is important for professionals. Affiliate programs can enhance marketing strategies. The mission is to make homeowners smarter.   Chapters 00:00 Introduction and the Importance of Community 02:01 Understanding HomeZada Professional 05:45 Engagement Strategies for Professionals 11:51 The Three Models of Professional Engagement 17:58 Types of Professionals and Their Roles 23:56 Affiliate Programs and Marketing Strategies 30:11 Conclusion and Call to Action  

Welcome back to the Alt Goes Mainstream podcast.Today's episode dives into what it takes to start, build, and scale an alternative asset manager.We sat down in Stable Asset Management's London office with Erik Serrano Berntsen.Erik is the CEO of Stable, where he defines and executes the firm's investment strategy. Stable is one of the largest and most tenured GP stake builders globally. The firm manages around $5B in assets and has built over 40 firms since 2006.Stable makes strategic seed and acceleration investments to launch and scale alternatives GPs across public and private markets. With offices in New York, London, and Palm Beach, the firm backs investment firm Founders who understand that extraordinary performance requires building exceptional organizations.Committed to education as a catalyst for change, Erik supports the LSE Alternative Investments Conference — the world's largest student conference for alternatives, which is how we met 16 years ago — as well as Girls Who Invest and Girls Are Investors. Stable backs 100 Women in Finance and is a Founding Partner of the 10,000 Interns Foundation.Erik holds a BA in Politics, Philosophy, and Economics from Keble College, Oxford, and an MBA with honors and a concentration in Finance from the University of Chicago Booth School of Business.Erik and I had a fascinating conversation about what it takes to be a great investor and build a unique investment firm. We discussed:How the business of asset management has evolved since 2006.The incentives gap between LPs and GPs — and how that evolves as GPs scale.How GP seeding and GP stakes can be a solution to LP / GP misalignment.How to discern a manager's “edge" and how “edge” can change with firm growth.The most non-obvious trait that makes for a great asset management founder.The nuances of evergreen structures and which strategies might be better suited for evergreen structures.The merits of the GP stakes investment strategy for LPs.Thanks Erik for sharing your wisdom, expertise, and passion about GP stakes and asset management.Show Notes00:00 Likeability Wins00:37 Welcome to the Alt Goes Mainstream Podcast01:50 Introduction to Erik Serrano Berntsen and Stable04:08 Why the Name Stable06:26 From Benchmarks to Solutions05:31 Branding as Alts Evolve08:11 Stable's Two Market Gaps08:47 Fixing LP / GP Misalignment09:29 GP Stakes Alignment Model09:59 Non-Market Risks vs. Operating System11:15 How Edge Changes with Scale14:06 Three Edges to Underwrite16:18 Founders Think in Decades19:53 Timing Cycles and Strategy Drift23:31 Seed vs Acceleration Playbook25:39 Evergreen Capital Goes Mainstream29:01 Smaller Managers Winning Evergreen31:19 Wealth Channel Core vs Specialist33:25 Evergreen vs Drawdowns Debate34:03 Evergreen by Asset Class35:47 GP Stakes Lifecycle 38:29 Picking Tides and Boats39:03 Specialist Strategy Edge40:15 Podshopification in Private Markets41:55 What Drives New GP Formation44:52 Self Awareness as Edge46:31 Always Be Sourcing48:23 Founder to Founder Trust50:37 Lessons Running Stable53:23 Building the GP Operating System59:00 Capital as a Service01:01:43 Stigma Fades in GP Stakes01:05:18 How to Spot Manager Edge01:08:47 Founders to Emulate01:10:35 Communication and Closing ThoughtsA Word from Our Sponsor, UltimusThis episode of Alt Goes Mainstream is brought to you by Ultimus, the full-service fund administrator and transfer agent powering asset managers in private and public markets. As alts go mainstream, you need real expertise to handle complex fund structures, connect with key distribution partners, and handle sophisticated compliance, reporting, and transparency demands.That's Ultimus: high-tech, high-touch solutions for over 450 clients and 2,500 funds with $775B in assets under administration. Backed by an expert team of over 1,200 employees, they place client service at the core of their business, helping you navigate complexity during your fund structuring or launch and then supporting you through every stage of growth. Whether you're already in the market or thinking about entering private wealth, you can trust their team's deep expertise in retail alternatives to help you reach your goals.Learn more at ultimusfundsolutions.com or email info@ultimusfundsolutions.com.We thank Ultimus for their support of alts going mainstream.Editing and post-production work for this episode was provided by The Podcast Consultant.

André, The Impulsive Thinker®, reflects on his conversation with Krista Clive-Smith about personal branding for the ADHD Entrepreneur. Forget vanity metrics or follower counts—personal branding is already happening every day, whether you realize it or not. André breaks down how perception works, the real meaning behind authenticity, and why consistency matters most when building trust. Hear why being a little polarizing can set you apart and attract the right people to your brand. If you're looking to get intentional with your reputation and values, this episode delivers practical tips while keeping it real for the ADHD Entrepreneur seeking growth.  

To kick off Women's History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, innovation, and strong employee and customer-centric culture. Their purpose is to change the world through personalized digital experiences, and their offerings include the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express.Lara is an experienced CMO. Before Adobe, Lara was the CMO at Intuit for six years, and oversaw a strong run, tripling revenue during her tenure. Over the course of her career, Lara has worked at Visa, Nike, Amazon, and Gap. At Adobe, Lara is leading the charge to help shape the iconic company into its next era of growth. Just one year into the role, she's already refreshed the company's mission to “empower everyone to create” and is leading one of the most ambitious AI-enabled marketing transformations in the industry.Tune in for a conversation with a leader who believes we are entering the golden age of creativity…—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phillip and Brian get deep on a week when everything felt a little unhinged: Shopify's AI sidekick started building custom apps, Iran allegedly took out AWS data centers mid-Claude-outage, and the McDonald's CEO went mega-viral just days after Phillip prophesied it. Underneath the chaos, a throughline emerges: the things we've used to measure value (view counts, credit card rewards, third-party apps, and AI contracts) are quietly expiring. Culture is first. Then comes commerce. This SKU Is Delicious Key takeaways: Shopify Sidekick can now build one-off apps on demand, raising real questions about the future of third-party SaaS. AI geopolitics is here: data centers are now strategic infrastructure, and the "human in the loop" question has military stakes. Meta's move to invoicing ends years of free credit card rewards for brands running paid social,  — and that party's been winding down anyway. MrBeast's long-form view counts are down 50% YoY, even with heavy paid promotion; the algorithm has shifted to interest-based, not subscriber-based. Media buyers optimizing for CPMs are chasing non-real traffic. — Rrecovering a sense of propriety is the only way back. In-Show Mentions: How MrBeast Dominated 2025 Using Advertising Phillip's Big Arch burger virality prediction Get on the list for the Future Commerce x Shoptalk After Party Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Killer Cross Examination podcast, host Neil Rockind interviews Jonathan Marko, a prominent trial lawyer from Michigan and the founder of Marko Law. The conversation explores Marko's career, the success of his own podcast, and his reputation for "leaning into" legal conflicts.#neilrockind #killercrossexamination #jonathanmarko #markolaw #michigan #attorney Key Discussion Points1. Cases Gone Wild PodcastMarko discusses his podcast, Cases Gone Wild, which is currently in its sixth season.Origin: The show was inspired by casual conversations between lawyer friends sharing "stranger than fiction" courtroom stories.Notable Guests: The podcast has featured elite lawyers like Nick Rowley, Shane Claggett, and members of Jerry Spence's circle, as well as local celebrities like Drew and Mike.2. Branding and "Make it Marko"Rockind highlights Marko's distinctive advertising campaign, "Make it Marko," which features him jumping into a pool. Marko explains that the name is a play on the childhood game Marco Polo, signifying that he is the person to call when someone is in trouble or "lost" in a legal situation.3. A Reputation for "Leaning In"The hosts discuss Marko's aggressive approach to litigation, comparing him to legendary figures like Jeffrey Fieger and Gerry Spence.The "Lean In" Philosophy: Marko is described as someone who does not shy away from big fights or high-stakes conflict.Early Influences: Marko attributes this mindset to his upbringing, which included sparring with his siblings and a rebellious streak that led to him being kicked out of Catholic school as a freshman.About Neil Rockind - Neil Rockind is a trial lawyer. Neil Rockind is often considered a bet the farm/company type of lawyer, taking on cases where the stakes are “all in.” Neil Rockind appears regularly on television and in the news, defends people in serious court cases, is a regular guest on the Law and Crime Network and also discusses popular trials and cases and current events with other top lawyers around the country. Neil Rockind has won just about every award imaginable, has represented athletes, celebrities, musicians, public figures and has obtained acquittals in all varieties of cases. His nickname is "The Rockweiler" and he's known for his cross examination style.Neil Rockind:Https://www.X.com/neilrockindlawHttps://www.instagram.com/rockindlaw https://www.rockindlaw.com/http://www.killercrossexamination.com/*************************************Subscribe to Killer Cross Examination® PodcastAPPLE: https://podcasts.apple.com/us/podcast...SPOTIFY: https://open.spotify.com/show/424RIys...GOOGLE PODCASTS: https://podcasts.google.com/feed/aHR0...AUDIBLE:https://www.audible.com/pd/Podcast/B0...******************************************Fair Use DoctrineThe contents are under fair use. It may contain copyrighted materials whose use has not been specifically authorized by the copyright owner. This, in our view, is fair use pursuant to section 107 of the US Copyright Law. Fair use allows limited use of copyrighted material without requiring permission from the rights holders, such as for commentary, criticism, news reporting, research, teaching or scholarship. We retain no rights to that material. To the extent the videos capture images or likenesses, we do not own the rights to those images, likenesses, etc and only use them pursuant to the fair use doctrine.All other rights are reserved.