Podcasts about Branding

Watch the YouTube version of this episode HEREAre you a law firm owner who does not know what to do with ideas that stem from conversations from your team? In this episode of The Guild Live Show, Tyson Mutrux explores the concept of "sparks" — those small moments or ideas that ignite creativity and innovation.Tyson shares how sparks can lead to innovation for a firm. In moments of conversation and sometimes friction, sparks can come up through realization. Maybe someone challenges a belief or some personal irritation is expressed to a group of people. They can be created in a few different ways in a team setting.It is important to know when to execute or abandon sparks. Maybe executing a spark makes sense when you have a strong team dynamic. Maybe you need to plan in order to execute the spark, especially if you or the team don't have the capacity. But, sometimes abandoning the spark is better when you realize it is not a possibility at all for your firm.Listen in to learn more!• 6:49 Reflection on Sparks • 10:08 Creating Conditions for Sparks • 14:03 Hypothesis vs. Commitment for Ideas• 22:41 Capturing and Documenting Sparks • 24:43 Knowing When to Execute or Abandon • 25:37 Value of Pattern Interrupts Tune in to today's episode and checkout the full show notes here. 

Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey lady! We made it! In this final episode of 2025, Dr. Dom and Terri celebrate all that has happened in this year so that they can honor it with sacred closure and use the lessons learned to fuel a productive, prosperous, and peaceful new year. Lady, what are the rituals and practices that you do at the end of year that help you set powerful intentions to have the year you want to have? Are you a woman who doesn’t play about having the house clean, the Black-eyed peas and greens on the stove when the clock strikes 12 on January 1? Are you a woman who likes to review all that happened this year to reflect on what went well and what could use some improvement…and what just doesn’t need to happen no mo’? Are you the woman who believes in pressing forward without addressing the good and the bad of what they year brought? Or, are you the woman who shuts the laptop, snuggles in bed with your favorite snack, book, show and gets all of the rest you need? We’re grown women so you already know that there is no right way to do life but Terri and Dr. Dom have some tips and frameworks that can help you sort through the year you’ve had so that you walk into 2026 with clarity and a sense of direction. Tune into this episode for journal prompts to walk you through your thoughts so that you’re off to the races when the clock strikes. Cheers to a safe and restful rest of the year! Quote of the Day: “What the new year brings to you will depend a great deal on what you bring to the new year.” — Vern McLellan Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

The Future Commerce team reflects on their favorite podcast moments from a year of extraordinary conversations. From haunted dolls and architectural rhizomes to debates about capitalism and idealism, these episodes challenged conventional wisdom about how brands influence culture and why efficiency alone won't save us. (Feat. Rory Sutherland, Dami Lee, Andrew McLuhan, Nick Susi, Kunle Campbell, Ana Andjelic.)Our Year In Cultural CommerceKey takeaways:VISIONS 2025 brought together Dami Lee, Andrew Huang, and more creative pioneers to explore the future of culture through the lens of commerce and its effects on humansSpooky Commerce pushed our limits: Jolene the doll elevated spooky season to performance artIdealism struggles to scale under capitalism's efficiency demandsHeritage isn't always precious—sometimes it needs critical interrogationTechnology transforms humanity whether we contemplate it or notMarketing success occurs beyond the attribution window we measureRory Sutherland's conversation was our most-downloaded episode of 2025, for good reason. "It's really hard to be idealistic in a capitalist society or period." — Brian Lange [00:13:12]"We're not measuring other forms of what makes things successful. Are we just letting technologists, efficiency ops and finance run the world? I don't think it leads to the greatest outcome where we're all happiest." — Phillip Jackson on Rory Sutherland's marketing critique [00:36:13]In-Show Mentions:Listen to Dami Lee's VISIONS presentation on architecture, the structure of our lives, rhizomes, and more.Listen to Kunle Campbell's conversation with Phillip at K:LDN on capitalism vs. idealism and meaning.Listen to Ana Andjelic's episode on the throughline that connects brand culture to operations, merchandise, on-the-ground events, and more.Listen to Andrew McLuhan's 2-hour feature unpacking his grandfather Marshall McLuhan's predictions and insights on media, technology, and what technological development will do to our future. Listen to Nick Susi's Halloween special on the true story behind the War of the Worlds mania (and the media war that drove it).Listen to Rory Sutherland's episode on the fat tail of marketing and what cultural shifts marketers of tomorrow should be preparing for.Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Libby shares an unpopular but critical perspective on how financial advisors should think about “future potential” clients. She explains why treating clients based on who they might become leads to burnout, resentment, and misaligned service models—and how this quiet mistake often causes your best clients to subsidize everyone else

Dans cet épisode solo, j'analyse le parcours de Léa, fondatrice de Populence Academy (au sein de La Concierge Gastronomique), qui forme les équipes commerciales à transformer un repas en opportunité business.Son secret ? Une exécution ultra focus et 5 leviers concrets que vous pouvez appliquer dès aujourd'hui pour scaler votre business.Au programme :Transformer un repas (ou un café) en acte commercial stratégiqueVendre avec l'émotion… grâce à l'écouteCréer des opportunités en activant le réseau (dans la vraie vie et sur LinkedIn)Anticiper les cycles de vente longs et piloter l'année, pas la semaineMettre du cadre : déléguer, se faire accompagner, et construire un modèle scalableUn épisode 100% actionnable pour tout entrepreneur ou toute entrepreneure.Bonne écoute !

Watch the YouTube version of this episode HEREDo you want to improve client communication for your firm? In this episode of the Maximum Lawyer Podcast, Devon Slovensky, founder of a Southwestern Virginia Family Law Firm, shares how her team maintains high standards of client communication amid rapid growth. Speaking at a MaxLawCon 2025, Devon introduces the “client happiness call” initiative—which has improved client communication for her firm.A firm's client communication can really make or break its success. Devon shares how her firm's client happiness calls have been used to determine gaps in communication. Doing this ensures that attorneys are held accountable to what they say they will do. Having these calls also ensures clients are prioritized and attorneys are doing their jobs. Creating a system for this can include having a client happiness coordinator and some sort of CRM to manage these calls and input and retain information.Devon speaks to unhappy clients and how to unearth this and understand this as a lawyer. Most of her clients are satisfied, but it can be tough to admit when you as a lawyer can't deliver something 100% because of whatever issue that presents itself. Understanding this can create confidence in a lawyer in having better communication with clients on realistic expectations. Avoiding unhappy clients includes keeping them up to date on their case, explaining things that they don't understand and being honest about next steps.Listen in to learn more!3:10 Client Communication Gaps and Accountability4:08 Building the Client Happiness Call System7:58 Metrics and Board Visualization10:01 Attorney Confidence and Common Issues12:06 Unearthing Quietly Frustrated ClientsConnect with Devon:Website Tune in to today's episode and checkout the full show notes here. 

Friday Dec 19, 2025 UnPacking Live on WURD 96.1 FM/900 AM wurdradio.com/shows/unpacking-with-eric-cole/ 07:44 Philadelphia Housing Authority brings affordable housing to center city and pushback from community. TRIGGER WARNING 16:12 2 Year Old Key'Monnie Bean unalived in South Philadelphia; Boyfriend arrested, but mother was not even though present during the incident. 20:23 Lola from Jenkintown calls in 25:58 Icebreaker with Marquise 27:24 UnPacking Keepin' it a Bean Podcast, Leroy's Blend and Due Diligence with Marquise 28:11 Roz from North Philly calls in

Merry Christmas Eve everyone!

Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | LinkedIn (DC) | LinkedIn (LT)

Cet épisode est une rediffusion dont les conseils sont toujours 100% valables! 5 ans après le lancement du Podcast du Marketing (6 ans et demi maintenant) et près de 250 épisodes enregistrés, je me dis qu'il est plus que temps de vous faire un retour d'expérience. et de partager avec vous ce que j'ai appris de ce formidable média.Autres épisodes qui pourraient vous plaire : PSO : comment faire connaître votre podcast?Comment j'ai créé mon podcast---------------

CEO Heiko Schäfer gibt im Kassenzone-Interview Einblicke in die strategische Ausrichtung: von D2C-Expansion und stationären Stores über neue Produktsegmente wie Trailrunning und Kinderbekleidung bis hin zu nachhaltigen Materialien wie recycelten Kletterseilen. Heiko erklärt, warum Mammut konsequent auf Performance statt Streetwear setzt, wie die Marke ihre Community über Social Media und Kampagnen wie „Mammut Kind of Summer“ aktiviert und welche Rolle ausgewählte Kollaborationen für glaubwürdiges Wachstum spielen. Wo liegen die größten Wachstumspotenziale für Mammut? Im Gespräch geht es um internationale Märkte, den Ausbau der Footwear-Kategorie und ein neues Loyalty-Programm, das die Bindung zur Outdoor-Community weiter stärken soll. Das Gespräch im Überblick: (2:13) Wachstum im Outdoor-Markt (8:48) Mammut als Bergsportmarke (16:22) Stationäre Shops und D2C: Mammuts Vertriebskanäle (23:27) Sortimentserweiterung und Nachhaltigkeit (28:48) Kollaborationen und Social Media: Mammuts Marketingstrategien (40:16) Wachstumshypothesen für die Zukunft

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In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to craft a compelling brand identity, build a high-impact website, and leverage AI for content creation. Whether you're launching a new HVAC business or revamping your marketing strategy, this episode provides critical insights on standing out in a saturated market. Kimberly shares her expertise in targeting the right customer through a tailored visual identity. Peter brings years of experience in website development, SEO, and digital branding strategies for service businesses.   Expect to Learn - How to create a strong visual identity that reflects your HVAC business values. - Tips on using AI and freelance platforms for affordable branding and logo creation. - Best practices for building a functional, story-driven HVAC website. - The value of storytelling and blogging for local SEO and customer engagement. - Balancing authenticity with automation in customer communication.   Episode Breakdown with Timestamps [00:00:00] – Introduction to the Episode [00:01:27] – Welcome to HVAC Know It All [00:01:52] – Visual Branding Fundamentals [00:04:23] – Standing Out in a Sea of Sameness [00:07:32] – DIY Branding Tools & Advice [00:10:29] – AI vs Human Touch in Branding [00:11:44] – Storytelling as a Marketing Tool [00:15:30] – Making Contact Easy for Emergencies   Follow Kimberly Sevilla on:  LinkedIn: https://www.linkedin.com/in/kimberlysevilla Company's Website: https://shelter-air.com/ Company's LinkedIn: https://www.linkedin.com/company/shelterair Company's Facebook: https://www.facebook.com/ShelterAir/ Company's Instagram: https://www.instagram.com/shelter.air/?hl=en   Follow Peter Troast on: LinkedIn: https://www.linkedin.com/in/petertroast Instagram: https://www.instagram.com/petertroast/?hl=en Facebook: https://www.facebook.com/peter.troast/ Company's Website: https://www.energycircle.com/home-page Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc   Follow Furman Haynes on: LinkedIn: https://www.linkedin.com/in/furmanhaynes/ WorkHero: https://www.linkedin.com/company/workherohvac/   Follow Gary McCreadie: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/  

Stay profitable on Amazon in 2026 with pricing, PPC, and inventory tips. Plus, how Helium 10's Managed Refund Service helped a seller recover $100K in reimbursements.   Amazon profitability in 2026 is going to reward sellers who run their business like a finance department and a marketing department at the same time. In this episode, Carrie Miller and Leo Sgovio bring on experienced sellers to talk through what's actually moving the needle right now: pricing discipline, smarter PPC decisions, inventory/storage awareness, and operational tweaks that protect margin when costs keep rising.   Ryan Cramer shares how Gen-Y Hitch stays profitable by controlling what they can control: manufacturing in the US, negotiating in bulk, keeping prices consistent across Amazon/Walmart/other channels, and forecasting 6–12 months out so unprofitable SKUs get sunset instead of quietly bleeding margin. Leo adds a practical angle from the games category: when competitors aren't racing to the bottom on price, the real leverage becomes perceived value. Sharona Ozeri brings the apparel perspective, where price pressure is brutal, and explains how she's leaning harder into brand positioning, using a mix of lower-margin “traffic drivers” and higher-margin specialty products to stay afloat. She also breaks down her CM1/CM2/CM3 contribution margin method to pinpoint whether the real issue is price, Amazon fees/returns, or PPC spend, so decisions stay math-based, not emotional.   Then the conversation turns into “found money”: reimbursements. If Amazon loses inventory (and it happens), leaving reimbursements unclaimed is like accepting a lower profit margin on purpose. Ryan explains why Helium 10's MRS Managed Refund Service stands out (hands-on support + smart automation), how documentation like BOLs matters, and how their team recovered six figures in reimbursements, money that went straight back to the bottom line. Carrie also highlights a limited-time incentive: if you activate Helium 10's MRS inside your dashboard, the fee is 10% through February 28, 2026, making it an easy win compared to services charging 15–20%+.   In episode 481 of the AM/PM Podcast, Carrie, Leo, Ryan, and Sharona discuss: 00:00 – Introduction 01:19 – Ryan Cramer: Forecasting and Cost Control 05:03 – Leo Sgovio: Pricing and Perceived Value 07:11 – Sharona: Competing in Apparel by Branding up 10:39 – CM1/CM2/CM3 and FBA vs FBM Strategies 12:40 – Amazon PPC for Profitability Basics 21:19 – Amazon Reimbursement Policy Change 23:33 – Helium 10 Managed Refund Service 25:46 – MRS promo: 10% fee until Feb 28, 2026 40:20 – Deals, Rufus Price History, and Price Wars

What if the answer isn't posting more—it's feeling more? In this powerful episode, Kimberly Gayle officially launches Bold Emergence Branding and reveals why women entrepreneurs are exhausted from performing instead of connecting. Discover the Four Disconnections (Identity, Voice, Story, Purpose) keeping you invisible, why NOW is the moment women leaders must rise, and how to build a personal brand that creates emotional resonance, not just visibility.    If you're showing up but nothing's landing, stuck in your head full of self-doubt, or terrified the path you're on isn't working—this episode will change everything.   Featured in this episode: • Why Kimberly had to build her personal brand TWICE (and what she learned) • The Four Disconnections keeping women entrepreneurs invisible • Why traditional work environments are failing women leaders •  What Bold Emergence actually feels like (Before, During, After) • How AI and shifting consumer behavior make personal branding essential NOW  • Complete breakdown of the BrandFindHer Intensive (8-hour deep-dive discovery session) Ready to stop performing and start resonating? This is your invitation to emerge.   Want to hop on a call to discuss building your personal brand? Request your FREE brand call with me below, and we can set up a personal-brand planning strategy call together! In a call together, I will help you get started with a plan to start realizing your goals and dreams so you can build, grow, and monetize your brand! Request Your Free Personal-Brand Call Here! Book BrandFindHer Intensive Here! Show Notes Here: Episode 54: Introducing Bold Emergence Branding - Why Women Leaders Must Rise NOW Visit Bold Emergence Branding Here  Email me: kimberly@boldemergencebranding  DM/Connect on IG: @boldemergencebranding @itskimberlygayle

This show has been flagged as Clean by the host. HPR Branding This episode refers to the initial release of https://repo.anhonesthost.net/HPR/hpr_documentation/src/branch/main/branding.md The Intro Duration It will always be 30 seconds long and in some edge cases may be slightly longer. The following table will help put that into context. It gives the percentage of the show the intro takes related to the length of the shows. 1.7% of an average show (29 minutes 30 seconds) 0.1% of our longest show (7 hours 27 minutes) 187.5% of our shortest show (16 seconds) Breakdown Generation The intro is generated by the process_episode.bash script and uses the say.php file to generate the data. The text is created using piper test to speech . It was previously created using espeak , and we are open to suggestions on how to improve it. The text is played over the HPR Theme Music Theme Music Credits The background is an arrangement by Maestraccio which is released under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license, of the HPR Theme, composed by slick0 which has No Copyright applied. Message To effectively communicate an event it's important to convey the answers to Who? , What? , When? , Where? , and Why? The Five Ws is a checklist used in journalism to ensure that the lead contains all the essential points of a story. As far back as 1913, reporters were taught that the lead should answer these questions about the situation being reported. https://en.wikipedia.org/wiki/Five_Ws What?, When?, Where? The first sentence is always This is Hacker Public Radio episode (show id) for “(day of week)” the “(day number)” of “(month and year). Saying the name of the show at the beginning of an episode is called establishing brand recognition . It is standard for podcasts, TV and Radio shows as well as on broadcast networks, not to mention the pre-rolls in a movie. We started to do it because some of our Visually Impaired users appreciated knowing what show is playing. Now the same reason can be applied to everyone as the use of visual controlled User interfaces have diminished. Most people control the playlist with headset or voice controls. Saying the show id, and date is common where there are a lot of episodes eg: news or weather shows. It is often skipped where the content is sufficient to identify the episode, eg “the last episode of the foo bar baz podcast, or the last Saturday Night Live” We include the show id and date to allow the listener to refer to the episode easily. As we have literally thousands of shows, we need to help people identify which show they are now listening to, so that it can be easily shared, or commented on. What? Why? We always include Today's show is entitled. (title) . If the episode is part of a series then we also include It is part of the series (series name) . We always include the show (synopsis) . This tells the listener what the show is about. It allows them to skip the episode if they wish. They may wish to do this for many reasons, for example: because they are not interested in the topic, they wish to listen to it while in front of a computer to reference the accompanying show notes, they are listening in public and the topic might not be appropriate. Who? The next part will either be It is the first show by new host (host name) , It is the (multiple of 10)th show of (host name) , or It is hosted by (host name) We are required by the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license to credit our hosts, so we do. We think it's important to highlight new hosts especially, so our community we encourage them to continue to contribute. It's also nice to call out hosts who have been contributing a lot by highlighting each 10th show they send in. Where? We always include and is about (minutes)minutes long to give people an idea of how long the show is. Normal broadcasts have to fit neatly into a standard TV/Radio Broadcast schedule. Many podcasters now follow the same tradition of having episodes of a predictable length. Eg: 30 minutes or an hour. On HPR, there is no restriction on how long the show can be so it's desirable to give the listener a way to know how long the episode is so they can plan accordingly. Warning We always include either It carries a clean flag or It carries an explicit flag . This is also common for broadcasts where they are dealing with a topic that may be disturbing to some people. What We always include The summary is. (summary) . As this also tells the listener what the show is about. License In the event that the show is not released CC-BY-SA we include Todays show is licensed under a (license_long_name) license. Outro Theme Music Credits The background is an arrangement by Maestraccio which is released under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license, of the HPR Theme, composed by slick0 which has No Copyright applied. Over the music is the following text recorded by Manon which has No Copyright applied. You have been listening to Hacker Public Radio at hackerpublicradio.org . Today's show was contributed by a HPR listener like yourself. If you ever thought of recording a podcast, then click on our contribute link to find out how easy it really is. Hosting for HPR has been kindly provided by anhonesthost.com , the Internet Archive and rsync.net . Unless otherwise stated, today's show is released under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license. Discussions about the HPR Theme 2023-04 intro 2022-03 Great Intro 2022-03 TTS 2022-03 The TTS voice 2021-11 Theme - was “Possible cause and solution to subscriber attrition(trying again without encryption)” 2020-08 the voice 2019-11 Ken's Voice Is Better Than espeak 2018-09 HPR Branding 2018-09 Accordion outro 2018-10 Intro volume 2018-10 TTS over intro music 2016-02 speech synthesis during intro 2015-12 How to check if the intro and outro are added 2015-02 Intro and Outro 2014-12 Outro Theme 2014-12 Bug Fix HPR Intros 2014-11 MaryTTS, clipping 2014-11 An HPR Theme Question, And First Time Member 2014-02 What's the word on intro and outro clips? 2011-09 HPR Theme 2009-06 my eps for HPR and intro Provide feedback on this episode.

Struggling to stay visible while competitors fight over price?Strong brand positioning gives your audience a reason to choose you.Here's how to sharpen your edge when it matters most.Want to watch or read?https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Watch the YouTube version of this episode HEREAre you an attorney looking to learn some things from a seasoned attorney? In this episode of the Maximum Lawyer Podcast, Tyson chats with William Reid. who shares insights from his career fighting institutional “bullies,” the challenges and rewards of plaintiff-side practice, and the importance of work-life balance and being present as a parent. William shares some insights on the challenges of practicing criminal law. One challenge is leveling the playing field for those who don't have access to justice. This can lead to many people not getting the conclusions they deserve because they can't afford a lawyer who will fight for them. Many lawyers are only in it to make their money and not fight for their clients. For William and his colleagues, they work to ensure their clients are the main priority.William and Tyson talk about using AI in the legal space. William used AI when he has jury trials. He will read his opening or closing statements into the AI machine and it pops out some good snippets that he will use in court. AI tools can be used as time saving devices in an environment where time is not on your side. For William, trial prep time dropped significantly and this can give you more time to focus on other things.Listen in to learn more!2:25  Motivation for Fighting Giants in Law5:20  Challenges in Criminal Defense and Big Law8:09  AI's Impact on Legal Fees and Law Practice17:54  Practical Uses of AI in Legal Work27:21  Starting a Law Firm and Defining Success39:15  Building and Hiring a Great Legal Team48:26  Empowering Young Lawyers and Team Success Tune in to today's episode and checkout the full show notes here. Connect with William:Website Linkedin 

In this episode, Libby welcomes back Jeremy Keil to unpack how financial advisors can turn an intangible service into a clear, compelling, and repeatable client experience. Jeremy shares the evolution of his five-step Retirement Master Plan, how defining and naming a process transformed both his client outcomes and his business efficiency, and why creating a standardized framework is one of the most powerful growth levers advisors can implement. This conversation is rich with actionable insights, real-world scenarios, and practical guidance for building a more scalable practice.

In this episode, we sit down with Blake Brown to uncover how True Classic has redefined men's apparel by shifting the conversation from product to emotion. Instead of competing through trends or complexity, True Classic built its explosive growth on a simple but powerful idea: men deserve to feel confident, comfortable, and seen. Blake breaks down the brand's approach to fit, accessibility, and emotional connection — and why these elements have allowed True Classic to dominate one of the most saturated categories in retail. From understanding real male body types to designing clothing that supports confidence rather than insecurity, True Classic is rewriting the rules of modern menswear. This conversation goes beyond fabric and fit. It explores the psychology behind why men buy, what they respond to, and how a brand can earn loyalty by speaking to identity rather than just style. If you're building a brand or want to understand the new era of men's branding, this episode is a masterclass.

Ditch the beige and step into a world where bold color, real storytelling, and cultural pride take center stage. In this long-awaited episode, Michelle shares her design trend predictions for 2026, breaking down how you'll see them explode across pop culture, fashion, IRL gatherings, print, and beyond. Plus, gain insights on how to notice these trends all around you in the New Year! ------------------------ In today's episode, we cover the following: Trend #1: Star Spangled Spanglish and Vibrant Maxim Multiculturalism Trend #2: Medieval Romanesque Revival Trend #3: Community Curator & the Niche Retreat, aka the Fourth Space Trend #4: New Wave Entrepreneurship of The Unsexy Biz Dos and donts for branding in 2026 ---------------------- RESOURCES: Read the Design Trend Predictions 2026 blog Episode 231: Styled to Lead: The Intersection of Aesthetic and Authority Episode 201: Building a Global Brand with Shay Bacani Episode 234: Succession Planning and Branding with Lauren Goldstein Episode 235: Concierge Branding & Community Building with FRG Real Estate Episode 233: Why In-Person Client Meetings Matter Episode 229: Why Your Rebrand Deserves a Launch Party Episode 198: Marketing without Social Media Episode 202: Creating DIML & Case Study Content Step-by-Step Guide ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

We stumble into uncomfortable territory when Matt shares a YouTube channel that initially captivated him—a series of video essays about art and commerce, aesthetically compelling and philosophically engaged. But when Alex identifies the footage as a filmmaker's documentary work, used without direct credit, we're forced to examine our own assumptions about appropriation, influence, and artistic honesty. What begins as a simple observation becomes a deeper interrogation: Is this reconstitution or appropriation? Branding or art? And why does it bother us so much when someone's work doesn't match the authenticity it preaches?We contrast this with examples of master filmmakers who dialogue with the past—borrowing a philosopher's cadence, recreating classic shots—in ways that feel transformative rather than extractive. The conversation spirals through our own creative missteps (using music as a crutch in early screenwriting), the finite game of protecting acquired cultural capital versus the infinite game of genuine artistic exchange, and the uncomfortable recognition that we all walk the line between inspiration and imitation. We try to avoid drawing hard rules while acknowledging that when your essay is about rejecting commerce, maybe your method shouldn't look like effective branding. We also examine the uncomfortable but inevitable gap between taste and skill. -Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt's YouTube Channel: https://geni.us/MatthewOBrienYT Matt's 2nd Channel: https://geni.us/PhotoVideosYT Alex's YouTube Channel: https://geni.us/AlexCarterYT Matt's Instagram: https://geni.us/MatthewIG Alex's Instagram: https://geni.us/AlexIG

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Shopify & Rocket Money • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends • Rocket Money: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to https://RocketMoney.com/BADFRIENDS today. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Bobby Skellington & Santino Grinch 5:00 Thanksgiving w/ Michael Bay 10:00 The Secret Lives of Mormon Wives 15:00 Banana Ketchup 21:30 Biggest in Hollywood 27:00 Bombs Have an Essence 32:00 Rudy Loves Guava D 37:00 Under the Mistletoe 40:22 The Whole Bloody Affair 47:45 Bad Friendsmas Jeopardy 55:00 What is Aids? 1:00:00 The Big C Returns! 1:07:00 White Vans & Mad Libs More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion's most compelling modern growth stories. Coach is part of Tapestry, Inc., the New York–based global house of iconic accessory and lifestyle brands that also includes Kate Spade. This past fiscal year, Tapestry achieved a record $7 billion in revenue, driven largely by double-digit growth at Coach — a powerful signal of the brand's renewed momentum and relevance.Joon's impact at Coach spans more than a decade. She joined the brand in 2014 as SVP of Global Customer Experience, went on to lead digital, creative, sustainability, and North America marketing, and ultimately founded Coachtopia: Coach's groundbreaking circular sub-brand built with and for Gen Z. As we close out the year and head into the holiday season, this conversation feels especially timely. It's about courage, confidence, creativity, and what it really means to build brands — and careers — that stand for something meaningful.---Learn more, request a free pass, and register at https://www.iab.com/Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful, no-fluff conversation, Dr. Alisa dives into a truth most entrepreneurs try to avoid: your business will never outgrow your mindset.This episode unpacks why branding is not about logos, colors, or aesthetics—but about identity, alignment, and ownership. When leaders skip the inner work, the business eventually stalls. When identity is clear, influence compounds.You'll hear real talk about:Why consistency—not motivation—is the real differentiatorHow entrepreneurs sabotage growth by expecting success to be easyThe mindset shift required to stop outsourcing responsibility for resultsWhy brand evolution must start at the identity level, not the surface levelHow value creation, service, and profit must coexist for sustainable impactThis episode is for founders, leaders, and creators who are done chasing shortcuts and ready to build something that lasts—from the inside out.

This episode is about something almost everyone in direct selling feels but very few talk about directly.The profession stalled because we stopped developing leaders.For decades, leadership development was the heartbeat of this business. Companies didn't just build volume. They built people. They grew workhorses. They created depth. They had systems that turned a brand-new rep into a builder, and eventually into a leader.The systems were simple. They were clear. They were culture driven.And then everything shifted.Social media exploded. Branding took over. Attraction marketing became the obsession.And almost overnight, the focus moved from developing leaders to promoting personalities.Today most companies teach posting, selling, attracting. Few teach how to lead. Few teach how to coach. Almost none teach how to duplicate beyond personality.And that's the real problem.When companies stop developing leaders, they start buying them. They start chasing racehorses instead of building workhorses.It feels faster in the moment. It never lasts.You cannot import depth. You cannot shortcut culture. You cannot purchase loyalty.When development disappears, duplication dies. Teams become dependent on the loudest voices instead of shared principles. Culture turns reactive. Burnout becomes normal.Personal development builds the person. Leadership development multiplies the leader. You need both, or neither one works.The companies that win the next decade will return to this foundation. They will rebuild systems that grow people from the inside out. They will invest in mentorship, not just marketing. They will pair skill training with mindset training. They will stop waiting for influencers to save them and start developing their own depth again.Duplication doesn't come from followers. It comes from frameworks.That's why the real test for every leader and every company is simple:Are we developing leaders, or just buying them?And if you're a six-figure or multiple-six-figure leader who's serious about building depth, not just volume, I built a place specifically for you.It's called ICON Mastermind. This is where top earners come to level up leadership, rebuild systems, create duplication, and grow in a room where everyone is playing at the same level.It's application only, and it's only for six-figure earners and above.You can apply at: www.iconmastermind.comIf you want to become the kind of leader this profession desperately needs again, that's the room.

The brands that will thrive in the next era of commerce understand that context drives everything, from platform choice to storytelling and trust formation. As a result, success hinges on a brand's ability to serve customers across multiple contexts rather than controlling single experiences.For the season finale, Commerce CEO Travis Hess joins Phillip and Lindsay to explore what it means when "the customer is the channel." The conversation tackles designing for AI agents alongside humans, reaching customers across surfaces independent of purchase location, and balancing data-driven marketing with authentic storytelling. Travis shares why brands must embrace agentic commerce now, and the mindset shifts required for 2026, synthesizing the season's insights into actionable guidance.The Customer is the ChannelKEY TAKEAWAYSOmnimodal commerce shifts focus from channels to surfaces where customers engage across contexts.Design for agents, not just humans. Agentic intermediaries will shape future commerce experiences."The customer is the channel" requires reaching consumers wherever they want to engage.Balance data-driven performance marketing with authentic human storytelling to preserve brand equity.[00:37:35] "Brands need to go where their customers want to engage them across different surfaces—whether they're buying through that channel or it's influencing purchase through a different channel you may or may not own."[00:39:15] "Brands need to design for agents, not just humans and agent intermediaries. They're the ones who are going to show up and ultimately win. It's not like the old days, where we just assumed humans were coming to our channels."ibution and surface and signal more than probably the traditional commerce side."[00:33:55] "There's nothing more important than the brand, than the narrative, than the story, than the equity that is there. That is the power. I very much see that being controlled still by humans and maybe informed by AI."Associated Links:New Modes Research: How AI is Shaping New Commerce Contexts and ExpectationsCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.

Erica reflects on her business journey in 2025, highlighting a significant turnaround and 30% revenue growth compared to the previous year. She attributes this success to a renewed focus on building and supporting her team, implementing changes like regular staff meetings and improved communication. Erica also discusses preparations for the upcoming year, 2026, with the main objective being the implementation of automations across her various business ventures. The show concludes with the Erica's excitement about her company's first Christmas party and the value of mentorship and community building. Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

Hear branding advice that shifts focus from "better" to "different." David Brier explains how branding is the art of differentiation. He shows why brands that only tweak visuals fail, and shares real cases: a failed Jaguar rebrand and a successful Napa Fresh relaunch. Learn practical steps and imagination tools. About David Brier David Brier, known by many as "The Brandfather," is the recipient of 320 international awards and the Presidential Ambassador for Global Entrepreneurship medallion, who has generated over $9 billion in brand value across four decades for companies from startups to Fortune 500s. The bestselling author of "Brand Intervention" and "Rich Brand Poor Brand," Grant Cardone has praised him as "a branding genius" and "brilliant with branding" by Shark Tank's Daymond John. Resources  Rising above the noise : https://www.risingabovethenoise.com Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

En marketing on veut un peu tous la même chose : exister.Alors on communique sur tous les supports qui nous tombent sous la main. Sauf que ça ne sert pas à grand-chose si vous manquez UNE étape : construire votre base emails. Parce que sans elle, les gens vous verront mais vous vous ne les reverrez jamais. Aujourd'hui, je ne vais pas vous expliquer comment construire un lead magnet, mais où le positionner pour qu'il convertisse,  c'est-à-dire, comment faire pour que votre audience demande à s'inscrire à votre base emails. Autres épisodes qui pourraient vous plaire :Les secrets de mon meilleur lead magnetChoisir le bon lead magnetDévelopper sa base email avec des lead magnets---------------

What if everything you thought about branding was missing the real asset underneath? What if the most powerful driver of growth in your business isn't your product, your pricing, or your marketing spend? In this episode of World's Greatest Business Thinkers, Nick Hague speaks with David Aaker, widely regarded as the father of modern branding, to unpack why brand equity and not awareness is the real strategic asset behind sustainable growth. David explains how the Five B's framework elevates branding from a cost centre to a core business discipline, why relevance beats visibility in crowded markets, and how leaders can resist short-term thinking while navigating AI-driven disruption. David makes his points with real-world examples from Uniqlo to Dove, to highlight how brand building creates a lasting competitive advantage. What You Will Learn: How to shift brand thinking from expense to asset The Five B's Framework for modern brand building Why brand relevance trumps brand awareness in today's crowded marketplace How to use cognitive anchors to cut through communication clutter The critical role of branding in disruptive innovation How to avoid the purpose-washing trap and build authentic brand energizers   If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.   David Aaker Bio David Aaker, called the "Father of Modern Branding" by Philip Kotler, is Vice Chairman at Prophet, a global growth consultancy, and one of the world's foremost authorities on brand strategy. A Professor Emeritus at UC Berkeley's Haas School of Business, he created foundational models, including the Aaker Brand Vision Model. Inducted into the American Marketing Association Hall of Fame, Aaker has authored 18 bestselling books translated into 18 languages and continues to advise, teach, and speak globally on building strong brands.   Quotes: "Everybody was trying to increase market share, and never mind how you did it, never mind how you damaged brands, but that's what you did. They destroyed brands. They achieved no growth, and they destroyed profits. So at the end of the eighties, people kind of were looking around the strategies, the top managers were saying, it's not working, and we need something else." "What I did was to add brand loyalty to the concept of brand equity, and that really changed everything because brand loyalty involves the whole customer journey. It involves all the R and D and so forth. It involves segmentation, and it involves all elements of business strategy. So that meant that there was now a seat at the executive table for marketing." "The first B is the fact that brands are equity. It's not something that is a communication task. You're building up an asset that you will use to leverage to build future growth. Brand relevance is a much more strategic concept because you no longer have to just be visible; you have to be visible in a certain context and be credible as well." "Virtually the only way to grow is with disruptive innovation. It's the most extreme form of differentiation, which we know has been a driver forever. Branding is absolutely essential for disruptive innovation to prosper and succeed, and it has four jobs to do. The first job is to position the new disruptive innovation and tell customers why they should go to this disruption instead of what they used to do."   Episode Resources: David Aaker on LinkedIn Prophet Website  Nick Hague on LinkedIn World's Greatest Business Thinkers on Apple Podcasts World's Greatest Business Thinkers on Spotify World's Greatest Business Thinkers on YouTube

Marketing hasn't changed.Human behaviour hasn't changed.Most brands still get this wrong.This episode is a curated montage of insights from three of the most influential thinkers in modern marketing and behavioural science — exploring why people buy, how brands become commodities, and what actually drives growth.===============

Watch the YouTube version of this episode HEREAre you a firm owner struggling with hiring top talent? In this episode, Tyson shares a personal story about hiring and professionalism. Tyson encourages listeners to look beyond surface-level traits and trust their intuition, highlighting that true professionalism is revealed in small, everyday actions.After buying a new car, Tyson provides some insights on first impressions for the hiring process. When Tyson called the dealership, he encountered an individual who had amazing phone training. This individual asked him all the right questions, anticipated his answers and overall showed Tyson what smooth, client interactions can look like. After receiving a text from this person asking about a job at his firm, Tyson reflects on professionalism and what to look for when hiring good talent.When it comes to hiring for a firm, it is important to assess fit and look at certain qualities in a candidate. When looking to hire, sometimes you might find someone that checks all of your boxes and might actually be a really good fit. But, it is important to find someone that takes it to the next level. To determine this, you look at those deeper qualities. Do they have the character needed to do well and represent your firm well? This might be the most important quality, so if someone does not have it, you need to re-evaluate.Take a listen!4:12 Reflection on First Impressions and Hiring Process5:42 Cialdini's Principle and Breach of Professionalism10:21 Employer-Employee Relationship and Professional Courtesy12:29 Timing and Judgment in Professional Interactions15:43 Assessing Fit and Deeper Qualities in HiringTune in to today's episode and checkout the full show notes here. 

Phillip and Brian forecast the year ahead, from Walmart becoming America's healthcare provider to prediction markets reshaping news, autonomous vehicles hitting critical mass, and the consumerization of everything. 2026 brings economic correction, political realignment, and consumers seizing control from institutions.Our Vision:Walmart will emerge as America's front-line health system through accessibility and affordabilityPredicted losers in 2026: Target, Family Dollar, and middle-class brick-and-mortar retailersSelf-sovereign health brands will win as consumers self-diagnose and optimizePrediction markets will replace traditional polls as the new pulse of public sentimentAutonomous vehicles will reach an inflection point with infrastructure support comingOpenAI will lose enterprise ground to Anthropic and Gemini as trust erodesEconomic correction will trigger a political anti-AI platform for midtermsCraft and analog work will become a cultural rebellion against synthetic content saturationKey Quotes:"2026 is the year that consumers and companies are shifting from relying on institutions to relying on themselves." – Phillip [00:06:21]"John Furner was the head of Sam's Club. You know who Sam's Club had to compete with? Costco. This is the guy who had to build a business that was up against the best business in the world and was successful at it." – Brian [00:12:26]"Walmart is that front door for most Americans because you can diagnose your own health issues...It's going to be the point of most convenience for you. It's also gonna be the place that's most affordable." – Phillip [00:16:22]"The consumerization of health care is the trend of the year." – Brian [00:16:52]"Brands dependent on borrowed authority—any brand whose legitimacy depends on that credentialed expert or an editor or celebrity or institutional validation rather than measurable outcomes will suffer." – Phillip [00:37:38]"We have become the United Pottersvilles of America. The idea that communities are at the center of things is the fairy tale." – Brian [00:53:16]Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Branding is never a solo act, it is a team journey. But beyond experience, titles, and functional expertise, there is one critical ingredient that often determines whether a brand truly wins: an unquit heart. This episode explores why having at least one person who simply refuses to give up can make the difference between brands that stall and brands that stay in the game long enough to win. Through real-world stories this episode unpacks how unquit DNA shows up in unexpected places and why it is essential to building brands that endure, adapt, and grow. Key takeaways for this episode include: Why branding success depends on who is in the room, not just what roles they hold The concept of the “unquit heart” and why it matters more than experience alone How brands lose momentum when they fail to take the extra step The importance of staying with an idea long enough to make it bigger

How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lateshia Pearson is changing the mindset of women across the globe. As the founder of Women Brunch, CEO of Lateshia Pearson Enterprise, Inc., and creator of the Empower Me Sis mentorship program, Lateshia has built a powerful ecosystem rooted in purpose, confidence, and community.In this episode, we talk about entrepreneurship, luxury branding, self belief, and what it really takes to step outside your comfort zone and become the highest version of yourself. Lateshia shares insights from her journey as a business leader, mentor, and TV personality on Oprah Winfrey Network's hit show Belle Collective, along with the mindset shifts that help women build businesses, practice self care, and lead with intention.If you are an entrepreneur, aspiring business owner, or someone looking for real motivation and clarity, this conversation will inspire you to think bigger and move boldly.

Thank you to 0x and Polygon for supporting this stream.    00:00 Introduction to Boys Club Live 01:32 Guest Lineup and Show Overview 02:33 Big News with Polygon 06:53 Year in Review  17:58 AI Design and Branding with Jamey Gannon 36:09 The Payment Stack with John Egan 43:04 Challenges of Cross-Border Transactions 43:58 The Role of Stablecoins and Blockchain 45:38 Competing with Established Brands 47:58 Polygon's Unique Position and Vision 53:21 The Future of Global Payments and AI 57:52 Retail Trading with Andrew McCormick 01:14:40 Throuples in WSJ 01:25:31 Introducing @Quasimatt 01:26:32 True Religion Jeans Comeback 01:29:22 Cultural Moods of 2025 01:40:22 Pete Davidson's Tattoo Removal 01:45:32 Six Seven Meme and Cultural Trends 01:51:46 Personal Cultural Moods for 2026 01:57:19 Closing Thoughts and Wrap-Up  

Sometimes we just need to take a break from the strenuous work we devote to masking our craft. The piano drove this point home to me this week and it was supported by chance when I began preparing for an upcoming presentation focusing on "Branding." Give me five minutes and see if what I have to say today resonates with you.See omnystudio.com/listener for privacy information.

Watch the YouTube version of this episode HEREAre you a law firm owner looking for ways to build team culture? In this episode, Kevin Cheney, a law firm owner and co-founder, shares how intentional culture-building can be for a firm's growth. He explains why culture—more than marketing or processes—drives retention, recruitment, client experience, and resilience. He offers a practical three-step framework for leaders to assess, envision, and build their ideal culture.Kevin shares some steps to building culture for a firm. The first is what your culture is today. Be brutally honest with yourself and admit what you are doing right and wrong. Another thing is to think about the future of this culture. Map out a five year plan - what needs to change and how can you change it. From there, decide what is important for your firm to have in order to be successful. At the end of the day, a positive team culture drives retention and improves employee experience. It is important to ensure your employees bond so they can work better together. Create opportunities for your staff to connect. For Kevin, he organizes happy hours and potlucks as ways for employees to have some fun and disconnect. Another option is to organize team bonding activities that build confidence and trust. Ensure to make these optional so staff are not forced but encouraged to participate.Listen in to learn more!1:07 Intentionality in Marketing, Processes, and Culture2:27 Defining Culture in a Law Firm6:51 Three Steps to Building Culture10:40 Facilitating Employee Bonding13:29 Employee Ownership MentalityTune in to today's episode and checkout the full show notes here. Connect with Kevin:Website  Facebook  Linkedin 

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.Jim's guest this week is at the center of AT&T's transformation: Kellyn Smith Kenny, the company's first-ever Chief Marketing & Growth Officer. Since 2020, Kellyn has helped usher in what she calls the “Accountability Era,” part of an ambitious, multi-year reinvention backed by more than $145 billion invested in reliability, transparency, and customer trust.With revenues topping $120 billion and a customer base of more than 100 million consumers, AT&T is a brand that touches nearly every American life. Under Kellyn's leadership, the company has become known for both its marketing excellence and its humanity—from launching the AT&T Guarantee, to pioneering a pragmatic approach to AI, to building meaningful partnerships with the likes of Formula 1 and Hello Sunshine.Tune in as Jim explores Kellyn's unique leadership journey—from Division I athlete to C-suite change agent—and how she's redefining what it means to lead a modern brand.---Learn more, request a free pass, and register at https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SHOW NOTES: https://www.haileyrowe.comer/fifa-tran Join my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Dominos, DraftKings, Talkspace, Hims, Ridge & ShipStation • Dominos: Order now at https://dominos.com • DraftKings: Download the DraftKings Sportsbook app TODAY! New customers, bet just $5, and if your bet wins, you'll instantly get paid $200 in bonus bets with code BADFRIENDS. • Talkspace: Get $80 off your first month with promo code SPACE80 at https://Talkspace.com • Hims: For simple, online access to personalized and affordable care for Hair Loss, ED, Weight Loss, and more, visit https://Hims.com/BADFRIENDS. • Ridge: Take advantage of Ridge's Biggest Sale of the Year and GET UP TO 47% Off by going to https://ridge.com/BAD #Ridgepod • ShipStation: Upgrade to ShipStation today to get a sixty-day free trial at https://www.shipstation.com/badfriends 0:00 Bobby's Apology5:00 She Was Looking For It10:00 Don't Point At Me15:00 Working on Mad TV20:00 Working With Actors30:00 Damn, Dude...35:00 Auditioning for Tires41:45 Shane Steals Bobby Mom46:00 Korean War Stories51:00 Don't Take The Rice55:00 Korean Girls1:00:00 A Song From Bobby Mom YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices