Podcasts about Branding

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    Best podcasts about Branding

    Show all podcasts related to branding

    Latest podcast episodes about Branding

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
    How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand

    Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

    Play Episode Listen Later Sep 3, 2026 37:17


    Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Bronkie shares how they've built a loyal customer base and earned a spot on premium retail shelves. For more on Siblings and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

    Owned and Operated
    How We'd Turn $5M Into $10M in 12 Months

    Owned and Operated

    Play Episode Listen Later Sep 3, 2026 41:34 Transcription Available


    How would we turn a $5 million home service business into a $10 million company?In this episode of Owned and Operated, John Wilson and Jack Carr break down how they'd invest $1 million to double a profitable home service business.They cover where they'd invest first, finding the next high-ROI marketing channel, hiring salespeople ahead of demand, expanding the balance sheet, and building the capacity to scale.Could they reach a $10M run rate in just 12 months? This is the playbook they'd use.━━━━━━━━━━━━━━In This Episode━━━━━━━━━━━━━━• How to grow a $5M home service business to $10M• Where they'd invest $1 million for growth• Finding your next high-ROI marketing channel• Why one marketing channel could double the business• Branding, radio, LSAs, and commercial sales• Hiring salespeople ahead of demand━━━━━━━━━━━━━━Connect━━━━━━━━━━━━━━John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Jack Carrhttps://x.com/thehvacjackOwned and Operatedhttps://www.ownedandoperated.com/━━━━━━━━━━━━━━Sponsors━━━━━━━━━━━━━━YelpLooking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/Comfort ConnectTurn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSXFieldPulseReady to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operatedSend Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

    The CMO Podcast
    PepsiCo's Formula for Building Enduring Brands with Mark Kirkham

    The CMO Podcast

    Play Episode Listen Later Sep 2, 2026 47:06


    What does it take to market some of the world's most iconic brands?Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation.Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing leadership roles across North America, Europe, Asia Pacific, and Latin America, helping shape global campaigns, expand iconic brands, and lead innovation around the world. Before PepsiCo, he built his foundation in research and analytics at Forrester and Nielsen before moving into brand management at Procter & Gamble.The conversation also becomes a masterclass in leadership. From developing future CMOs to writing a weekly letter to his marketing team, Mark shares why trust, transparency, curiosity, and continuous learning are the foundations of building both great brands and great leaders.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    “What It’s Really Like to be an Entrepreneur”
    Why Building for Legacy Beats Building to Sell

    “What It’s Really Like to be an Entrepreneur”

    Play Episode Listen Later Sep 2, 2026 21:04 Transcription Available


    In this episode, Ryan Alovis shares his entrepreneurial journey from founding magazine subscription e-commerce in 2006 to revitalizing his family's legacy business in vision care with LensDirect. He discusses lessons learned about patience, negotiation, branding, and building a lasting family legacy."If you wait for perfection, you'll wait forever."Chapters:00:00 Introduction to Ryan Alovis and his entrepreneurial background03:28 Challenges of early entrepreneurship and patience05:34 Selling the first business and family legacy08:23 Negotiation strategies and business growth tips10:27 Rebranding Lens Direct and emphasizing heritage11:03 Launching new products like Lolos children's eyewear12:40 Involving family and building a legacy14:25 Lessons learned from scaling and rebranding17:23 Dream chat entrepreneur: Jeff Bezos18:44 Connecting with Ryan Alovis and where to find himMore Key Takeaways:*Starting in magazine subscription e-commerce in 2006 before e-commerce was what it is today*Negotiating terms with suppliers and partners*Expanding product lines and upselling in e-commerce*The role of passion and storytelling in branding*Using social media and new platforms for growth"Look for upsells and new categories within your space."Send us Fan MailSupport the showRemember to subscribe for the next episode. Show Partner: ComingAlive PodcastProduction.comMusic Credits: Copyright Free Music from Adventure by MusicbyAden.

    Oh My Pod! with Chelsea Riffe
    Gremlin Mode, Side Quests as Strategy, and Leading a Soft Rebellion with Alicia Koo

    Oh My Pod! with Chelsea Riffe

    Play Episode Listen Later Sep 2, 2026 62:02 Transcription Available


    What if instead of booking a 90 min strategy intensive, $5000 VIP Day, or joining yet another mastermind on top of the four you've taken in the last two years... you went GREMLIN MODE?! What if going on side quests was the missing piece all along?!In today's episode, I chat with Alicia Koo of The Daily Atelier all about:Using silly goose energy as a strategic tool to sustain energy while carrying a heavy load... and where a stuffed frog comes into play (yes, really)Anger as a creative force vs. destruction. What's the difference between repression and diplomacy btw?How to stop the slam-dunk energy rampant on Threads and channel frustration into solutionsFAFO aka f*cking around and finding out... why is low-stakes exploratory research only for freshman in college? Let's reclaim that energy plzzz.Giving "branding" a rebrand. Put down the logos, fonts, and colors, and pick up a convicted opinion and a plan!What Japan's food-waste stickers or cheeky zines about AI use disarm people and drive real changeAudacity as boldness, not recklessnessIf you've been lost in the sauce, spiraling about how everything LOOKS, this episode is an invitation to shake up that energy and try a totally new approach focused on fun, play, and jester-like energy!Connect with Alicia:Find Your Brand's Soft Rebellion Free ResourceWebsiteInstagramThreadsConnect with Chelsea:Enroll in Audacity - earlybird pricing ends Sept 17th!Get on the Ultimate Pitch Kit waitlist

    Future Commerce  - A Retail Strategy Podcast
    Retail Media In Your Ears: Inside Dollar General's 21,000-Store Audio Network

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Sep 2, 2026 39:36


    The next big advertising opportunity is here. The audio systems in Dollar General's 21,000 stores connect shoppers with advertisers and drive loyalty. Austin Leonard, VP and GM of Dollar General Media Network (DGMN), sits down with Phillip and Alicia to explain why the retailer has doubled down on audio and the role that non-endemic advertisers play in his long-term vision. “The Cocktail Party Effect” Key takeaways: In-store audio is getting programmatic optimization so DG's sponsors can serve ads at the best time of day and in the best-suited markets. Non-endemic only works in-store if it clears the near-endemic bar: shopper relevance. Dollar General's 21,000 stores across suburban, urban, and rural markets are often the only stores in town, making its ad inventory a community utility. The Yellow Glasses Project pairs brand partners with the DG Literacy Foundation via iHeartRadio. [00:18:10] Phillip: "This is the power that I think audio has that nothing else has; it can catch your attention even when you're focused on something else." [00:32:40] Austin Leonard: "I call that the last mile of eCommerce for the last mile of America." [00:36:15] Austin Leonard: "The next era of retail media is really about accountability and also telling our story for our unique audiences." In-Show Mentions: Find Austin Leonard on LinkedIn More about DG Media Network Yellow Glasses Project iHeartMedia, DG Literacy Foundation partnership featuring Bobby Bones Listen to Future Commerce's episode with Collin Colburn of IAB Associated Links: More retail media coverage on Future Commerce retail media hub Read: Insiders 237: “Vertical Dramas” and the New Era of Commerce Media Listen: LIVE from Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning Read: Ad Infinitum: Retail Media is The Final Boss VISIONS Summit at MoMA, New York City: Join us on November 3 Watch: Future Commerce on YouTube Join Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Smart Communications Podcast
    Episode 219: How can nonprofits make videos sustainably?

    The Smart Communications Podcast

    Play Episode Listen Later Sep 2, 2026 22:06


    Video is increasingly how people connect with nonprofits today, but many communications teams feel stuck: they lack time, budget, and skills. Ally Dommu, director of service development, talks with Ben Nathan, filmmaker and founder of All of Us Films, about making accessible, authentic video storytelling a regular part of your nonprofit's communications strategy. They explore why authenticity resonates more than polished content, how to ethically capture stories from clients and donors, and the right and wrong ways to use AI in nonprofit video. They also talk about Impact Reel, Ben's scalable model designed for nonprofit budgets. Get practical advice on starting with what you have, interviewing techniques that feel natural, and one simple challenge to get your video practice started this month.

    Medical Millionaire
    #223: From Stage To Success: How Great Speakers Build Authority And Wealth With Ashley Stahl

    Medical Millionaire

    Play Episode Listen Later Sep 2, 2026 55:53 Transcription Available


    Cameron is joined by Ashley Stahl, a best-selling author and speaker, and they discuss the importance of personal branding for practice owners. They explore Ashley's journey from a career in counterterrorism to becoming a sought-after speaker, emphasizing the impact of TEDx talks on personal branding. The conversation highlights the significance of preparation, authenticity, and original thinking in effective speaking, as well as the elements that make a speaker unforgettable.Cameron and Ashley talk about the importance of personal experiences in shaping self-esteem and how they can be effectively used in public speaking. Ashley emphasizes the need for speakers to connect personal moments to their professional topics, creating engaging openings that resonate with audiences. They also highlight the challenges of visibility and authority in medical practices, the significance of defining goals for speaking engagements, and the balance between personal branding and audience engagement. Finally, the economics of thought leadership and the value of having a well-prepared talk are explored.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Personal branding is crucial for practice owners.Social media, especially Instagram, is vital for patient acquisition.Preparation is key to effective speaking.Authenticity and intuition enhance a speaker's message.Original thinking resonates more with audiences than generic advice.TEDx talks can significantly boost personal branding.Engaging storytelling is essential for memorable speeches.Transformational messages provide actionable insights for the audience.Speakers should focus on their unique perspectives.The energy and conviction of a speaker can influence their effectiveness. Personal experiences significantly impact self-esteem and confidence.Engaging openings in speeches can draw from personal stories.Moments, not events, resonate more with audiences.Crafting a speech involves connecting personal moments to professional topics.Visibility and authority are crucial for medical practitioners.Defining clear goals can guide effective speaking.Personal branding should serve the audience, not just the speaker's ego.Paid speaking engagements differ from speaking for visibility.Building a brand requires consistent effort across multiple platforms.Having a well-prepared talk can lead to significant opportunities.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

    Bad Friends
    Incel Interior Decorator

    Bad Friends

    Play Episode Listen Later Sep 1, 2026 79:27


    Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Ethos, Mountain Dew, Shopify, QUO & TalkSpace • Ethos: Get your free quote at https://ethos.com/badfriends • Mountain Dew: Get out there and enjoy the outdoors with Mountain Dew. An American Original. Tasting Great Since '48. Look for Mountain Dew in stores near you. • Shopify: Sign up for your free trial at https://shopify.com/badfriends • QUO: Try QUO for free PLUS get 20% off your first 6 months when you go to https://quo.com/BADFRIENDS. • TalkSpace: As a listener of this podcast, you'll get $80 off of your first month with Talkspace when you go to https://Talkspace.com/Badfriends and enter promo code SPACE80. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 3:25 Whoop Whoop 7:30 Rudy's Apology 12:30 Filipino Ms.Rachel 20:00 Incel Interior Decoratior 30:00 Annie, Are You Okay? 35:00 Dog Days 40:30 Eating KFC in Bed 45:30 Homemade Tomatoes 49:00 Phantom Smells 54:00 Corporate Comedy 58:00 More Screens, Less S*x 1:03:00 Bobby's Piss Mugs 1:10:00 Egg Behavior 1:13:30 Banana Bread & Kimchi Donuts More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Maximum Lawyer Podcast
    The Hiring Advice That Sounds Expensive but Actually Makes You Money

    The Maximum Lawyer Podcast

    Play Episode Listen Later Sep 1, 2026 41:38


    Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer Podcast, Tyson Mutrux catches up with Brett Trembly, founder of Get Staffed Up and author of 24 Months to Freedom, to talk about hiring, delegation, offshore teams, AI, and what it really takes to build a law firm that doesn't depend on the owner for everything.Brett shares the moments that made him realize working harder wasn't going to solve the problems in his firm, including trying to manage the business while his daughter was in surgery and working from the beach instead of being present with his family. Tyson and Brett discuss the hiring decisions that helped Brett finally break through that ceiling, why he still believes an executive assistant should be one of a law firm owner's first hires, and the mistakes owners make when they hire someone but fail to properly train them.They also get into the economics of offshore hiring, Get Staffed Up's expansion into paralegal roles, how to measure whether a team member is actually working out, and what AI could mean for intake, legal assistants, and law firm staffing over the next five years. Brett explains why he believes AI will reduce some staffing needs while making the right people significantly more productive.Listen in for a practical conversation about hiring better people, delegating the right work, using AI strategically, and building a law firm that gives you more freedom instead of creating another job.What You'll LearnWhy working harder eventually stops working as a law firm grows.Why Brett believes an executive assistant should be one of your first hires.How offshore hiring can change the economics of growing a legal team.Why hiring someone without properly training them sets both sides up to fail.How KPIs and even your own energy can help determine whether a hire is working.Where Brett believes AI will replace roles and where humans will still matter.Why law firms may need intake managers instead of traditional intake teams in the future.How better systems can help a firm grow without everything depending on the owner.Timestamps00:00 — When your law firm starts taking over your life05:07 — The moment Brett realized he needed to start hiring09:33 — Building a hiring system and finding A-players13:55 — Offshore hiring, costs, and the new paralegal model19:19 — The first hire Brett recommends for law firm owners21:33 — The training mistake law firm owners keep making24:34 — How to know if a team member is actually working out27:27 — The three roles law firms need most28:00 — AI vs. humans and the future of legal staffing32:13 — Maintaining quality while scaling a staffing company36:07 — What law firm teams could look like five years from now38:05 — Tyson's custom case management system40:02 — Get Staffed Up and MaxLawCon 2026Connect with BrettLinkedInBook

    “What It’s Really Like to be an Entrepreneur”
    Why Building for Legacy Beats Building to Sell: Preview

    “What It’s Really Like to be an Entrepreneur”

    Play Episode Listen Later Sep 1, 2026 3:35 Transcription Available


    In this episode, Ryan Alovis shares his entrepreneurial journey from founding magazine subscription e-commerce in 2006 to revitalizing his family's legacy business in vision care with LensDirect. He discusses lessons learned about patience, negotiation, branding, and building a lasting family legacy.After you listen, we will see you back here on Wednesday, September 2 at 4:00 AM EST.Send us Fan MailSupport the showRemember to subscribe for the next episode. Show Partner: ComingAlive PodcastProduction.comMusic Credits: Copyright Free Music from Adventure by MusicbyAden.

    Next in Marketing
    How the NBA Built a Secret Gen Z Media Empire

    Next in Marketing

    Play Episode Listen Later Sep 1, 2026 22:59


    The Efficient Advisor: Tactical Business Advice for Financial Planners
    400: Inside the Client Service Model of a $415M AUM Practice

    The Efficient Advisor: Tactical Business Advice for Financial Planners

    Play Episode Listen Later Sep 1, 2026 54:07


    What does it actually look like to build a fast-growing advisory firm without sacrificing the depth of your client relationships? In this episode, I'm sitting down with financial advisor Emily Rassam to take a behind-the-scenes look at the client experience, workflows, and team structure she's used to build a thriving practice serving approximately 270 families. We dig into how behavioral finance shapes everything from prospect conversations to financial plans, why every meeting in her firm has a defined purpose and process, and how her team delivers a highly personalized experience without relying on traditional client segmentation.In this episode you will learn:How to use behavioral finance questions to identify ideal clients and create deeper financial planning conversations.Why a structured onboarding process can differentiate your firm before a prospect ever becomes a client.How to build a flexible client service model that combines consistent processes with personalized planning.How strong workflows and delegation allow advisors to step away from prep and follow-up without sacrificing the client experience.If you've ever wondered how to create a more personalized client experience while still building a practice that can scale, this conversation gives you a look under the hood of a firm doing exactly that. You'll walk away with practical ideas for structuring your meetings, strengthening your workflows, using your team more effectively, and creating the kind of processes that give you more capacity to focus on the work you do best.Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE!   Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    The Culture Matters Podcast
    Season 94, Episode 1123: Guest: Rey Perez: Building A Brand People Believe In

    The Culture Matters Podcast

    Play Episode Listen Later Sep 1, 2026 43:57


    Your brand exists whether you intentionally build it or not.The question is: Are you controlling the narrative?In this episode of the Culture Matters Podcast, Jay Doran sits down with Rey Perez, CEO of AMPERE Brand, global branding expert, business growth strategist, and entrepreneur, for a conversation about personal branding, perception, entrepreneurship, integrity, impact, and what it takes to intentionally position yourself in the marketplace.Rey's entrepreneurial story began long before branding. At 14 years old, he started a lawn service. By college, he had entered Miami's nightlife industry, eventually discovering that many of the skills he was developing through promoting parties would become the foundation of his career decades later.Before modern CRMs, landing pages, social media marketing, and today's content ecosystem, Rey was collecting customer information, capturing photos and videos, building email lists, creating promotional content, and figuring out how to bring people back to the next event.The venue eventually changed. The principles did not.Today, instead of bringing people into nightclubs, Rey brings entrepreneurs into rooms designed to help them understand, build, and elevate their brands.At the center of Rey's philosophy is the belief that everything has a brand. Companies have brands. Products have brands. Events have brands. And whether they recognize it or not, entrepreneurs have personal brands.Branding, however, is about far more than a logo, website, photo shoot, or social media presence. It is the perception of value that exists in another person's mind. The more intentional you become about positioning, messaging, consistency, and the experiences you create, the greater your ability to influence that perception.Rey also warns entrepreneurs about what he calls the "Blockbuster effect." Success today does not guarantee relevance tomorrow. Organizations and individuals that refuse to evolve, question old processes, adopt new technology, and invest in their positioning risk eventually being overtaken by those who do.That urgency is part of what led Rey to create Brand in 2 Days, an immersive experience designed to compress what once took weeks into an intensive branding process. But the transformation is not simply visual. Rey has watched entrepreneurs become emotional when they finally see their experience, expertise, value, and identity articulated in a way they had never been able to express themselves.For some, building the brand becomes an exercise in recognizing their own worth.In this episode, Jay and Rey discuss:Rey's entrepreneurial beginnings at 14 years oldThe lessons he carried from Miami nightlife into business and brandingWhy human behavior remains at the center of great marketingWhat a brand actually isThe difference between a company brand and a personal brandWhy entrepreneurs need to control the narrative surrounding their reputationHow perception creates value in the marketplaceWhy products, services, events, and people can each become distinct brandsThe danger of the "Blockbuster effect"Why businesses must continuously question the way things have always been doneHow Rey developed the Brand in 2 Days experienceWhy building things in the correct order mattersThe fear entrepreneurs experience when stepping into greater visibilityHow personal branding can change someone's perception of themselvesWhy community and collaboration accelerate transformationRey's transition from pursuing money to pursuing impactWhy he believes influence should be used with loveLeading with contribution before asking for anything in returnWhy integrity is the foundation beneath every sustainable brandUltimately, the conversation moves beyond branding entirely.After decades of entrepreneurship, working with business owners, traveling the world, building companies, and helping people position themselves, Rey identifies integrity as one of the most important principles he has learned.Honor your word. And when you fall out of integrity, acknowledge it, recommit, and get back into integrity.Because visibility may amplify your brand, but it also amplifies who you are.A powerful brand can create attention. A great brand can create opportunity. But without integrity underneath it, neither can last.

    Beer Branding Trends
    120 - The Three Questions Every Brewery Needs to Answer with Shane Lohman of Five Star Beverage Group

    Beer Branding Trends

    Play Episode Listen Later Sep 1, 2026 36:36


    Points of discussion: 1. Five Star Beverage Group 2. Shane Lohman on LinkedIN - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

    The Voiceover Social
    90: Voice Actor Demos

    The Voiceover Social

    Play Episode Listen Later Sep 1, 2026 44:53


    Demo Reels. The absolute essential item that every single voice actor will need. We thought it was about time we chatted about demos, inviting award-winning demo producer Rich O'Donoghue from ioaudio to the conversation.Rob and Rich geek out a little on the what, whys and how's of demo production. We talk script writing, hiring a producer or DIYing them and we talk money - especially why demos in the USA often cost 3-times what they do in the UK.Demos are an essential non-negotiable part of being a voice actor, and this episode is here to help those with several demos and people planning their very first one.We also have a demo-themed Panic Room - taken from our FREE Ask Us Anything sessions.About Rich O'DonoghueRich is an award-winning audio producer with a background in commercial and demo production. After working in TV and radio for a number of years, he set up io Audio to cater for the voice over industry, whilst continuing to produce commercials and provide his own voice over services.The team at io Audio provide a complete voiceover demo production service, building every aspect of a demo reel to suit the artist's needs. They work personally with every voiceover artist from start to finish, because they believe it's the only way to produce a demo that can genuinely move a career forward.Whether it's a first demo or an upgrade on an old one, io Audio aims to make it an investment that pays off:Unique voiceover demo scripts, written by their pro script writing team.Tailored voiceover coaching to perfect delivery.Professional voiceover directors to guide performance.Award-winning audio producers to enrich the voice.Website: www.ioaudio.co

    Unstoppable Mindset
    Episode 471 – Creating Unstoppable Business Growth One Move at a Time with Neryk Davydov

    Unstoppable Mindset

    Play Episode Listen Later Sep 1, 2026 59:30


    A chessboard can teach you a lot about building a business. I talk with entrepreneur and Branded Riches author Neryk Davydov about how chess shaped his approach to sales, branding, money management, customer relationships, and business growth. Neryk shares lessons from selling as a teenager, building a distribution business, creating private-label brands, and developing multiple streams of income. We also explore financial freedom, passive income, customer trust, time management, and knowing when to act fast or study your next move. Neryk believes strong businesses come from understanding people, managing what you already have, and staying ready for the opportunities in front of you. Highlights: 01:57 – Discover how Neryk's early sales experiences began shaping his business mindset. 08:18 – Explore how chess influences the way Neryk approaches decisions and opportunities. 15:57 – Learn a simple system for managing money and building stronger financial habits. 30:30 – Hear how spotting the right opportunity can lead to creating a new product. 38:01 – Discover why understanding the customer matters before trying to make the sale. 48:38 – Explore why money management should begin long before you feel wealthy. About the Guest: Neryk Davydov brings more than 20 years of Marketing, Branding, and Sales experience from a variety of companies like Distributors, Wholesaler, and Retailers. His entrepreneur life has helped 3 other companies to become millionaires before he started his own company because of loyalty. He has grown a company from having 3 reps into 10 reps and causing the company to expand in different territories. Neryk has always been the #1 company income earner and always gave new ideas and product lines to introduce to his company which would quadruple in sales and earned lots of profits for the company. In 2006, Neryk finally opened his own successful company and from that point it was history. The big success started coming when Neryk has invested in his own personal growth and development education learning from Millionaire all the secrets about sales, marketing and branding. One can become rich is when you create your own brand and sell it by the bunches, then you will earn a passive or business income through other people's efforts instead just yourself. Along the way he also started to do Joint Ventures with big companies and CEO's and started to create his own brands and products which went on to become a huge success. He has helped other leading bigger companies to learn lots of skills on branding, and marketing ideas from his products. Neryk has an amazing, passionate, loving wife, Kelly Davydov and two kids Tova and Avichai which was an inspiration to write this book to show that anybody can do anything they want in life when they have their mindset. Now Neryk focus his time on giving back to other Entrepreneur and sharing the secrets to success through helping them Brand their products or themselves from offline marketing to online marketing to see more entrepreneur succeed instead of fail. Ways to connect with Neryk**:** You can find more benefits how Branded Riches can help you build your Brand, Product, Business, and Yourself at https://www.BrandedRiches.com   Connect:  https://www.linkedin.com/in/neryk-davydov Branded Riches Audiobook by Neryk Davydov https://www.audible.com/pd/Branded-Riches-Audiobook/B0GCP9MMRB Branded Riches Book https://www.amazon.com/Branded-Riches-Increase-Income-Irresistible/dp/1987753836 $5 Free Gift for Creating A New Ovato Wallet    www.ovatoCoin.com  About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes:

    Digital Investors
    Ep 148: How He Built a Six-Figure AI Branding Side Business

    Digital Investors

    Play Episode Listen Later Sep 1, 2026 27:21


    What does AI say about you when someone searches your name?For high-level founders, executives and private equity professionals, the wrong answer can cause serious damage to their reputation and business.In this episode, Matt Raad speaks with Champions student Joe, who has built a six-figure digital service business helping clients take control of their online narrative.Joe combines AI, personal branding and psycholinguistics to help large language models understand exactly who his clients are and what they have achieved.His minimum engagement is US$25,000, his average engagement is around US$80,000 and he has generated US$300,000 worth of work in just nine months.Joe shares how he discovered this unmet market, found his first clients through his personal network and built the business while still working a day job.He also explains why this has been the easiest service he has ever sold and why AI is creating an enormous money-making opportunity for people willing to learn, solve problems and do the work.Learn the Online Income Skills That Can Make $10k/mo from your laptop?You don't need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

    Hustle Inspires Hustle
    Gina Ulmos : From TV to Radio, Reinvention and 200 Dates - #206

    Hustle Inspires Hustle

    Play Episode Listen Later Aug 31, 2026 50:52


    This episode of Hustle Inspires Hustle features Alex Quin and Gina Ulmos, media personality, journalist, podcast host, and author of Mis 200 Citas. Gina reflects on her decades-long career across television, Univision, and radio, and how an unexpected career transition gave her the opportunity to reinvent herself as an author. She shares how nearly 200 real dating experiences after a 16-year marriage, combined with lessons from therapists, psychologists, love coaches, and her own interviews, ultimately inspired her book.Alex and Gina dive into modern dating, Bumble, first-date expectations, red flags, personal safety, scams, self-worth, and how social media has changed the way relationships begin. They also discuss Gina's experiences interviewing major figures like Cristiano Ronaldo, how her journalism background helps her read and vet people, and why cultural compatibility and life experience matter in relationships. Ultimately, the conversation goes beyond dating to explore reinvention, embracing uncomfortable change, and why it's never too late to start a new chapter in your career or personal life.Episode Outline:[00:00] Meet Gina Ulmos and the story behind Mis 200 Citas[04:25] Leaving radio and turning life experiences into a book[09:00] 200 dates, Bumble, rejection, and finding love online[13:30] First-date expectations, money, boundaries, and red flags[18:20] Dating safety and protecting yourself when meeting strangers[23:30] How Alex met his wife and Instagram vs. dating apps[28:25] Self-worth, childhood patterns, and choosing better partners[35:05] Interviewing Cristiano Ronaldo and using journalism skills in dating[39:00] Vetting dates, background checks, scams, and trusting your instincts[41:05] Cultural compatibility, travel, relationships, and Mexico[46:05] Career reinvention, losing your safety net, and embracing change[49:00] Why it's never too late to find love[50:52] Closing thoughts and outroWisdom Nuggets:Don't Ignore the Red Flags Because You Like the Person: Attraction can make people justify behavior they would immediately recognize as problematic in someone else. Pay attention to inconsistencies, pressure, dishonesty, and actions that don't match someone's words.Treat Dating Like an Interview: Gina learned from a love coach to think about dating similarly to filling an important position. Would you keep interviewing someone who consistently shows up late, lies, acts inconsistently, or doesn't share your values? Chemistry shouldn't eliminate standards.Self-Worth Changes Who You Choose: The relationships we pursue can reflect how we see ourselves. Understanding childhood experiences, emotional patterns, boundaries, and what you're actually searching for can help prevent repeating the same relationships with different people.Losing Your Safety Net Can Create Your Next Chapter: Leaving a stable media career was uncomfortable for Gina, but it also created the time and urgency that helped her finally write her book. Sometimes the change you didn't ask for becomes the push you needed.You Either Win or You Learn: Not every relationship, career move, or chapter will work out the way you expected. That doesn't automatically make it wasted time. Experiences can become lessons that prepare you to make better decisions moving forward.It's Never Too Late to Find Love: Gina's own family gives her a unique perspective on modern dating across generations. Her mother encouraged her to date, Gina found her favorite person through Bumble, and her daughter also found a relationship through the platform.Power Quotes“You're not gonna land a good job, a good relationship if you don't have self-worth.” - Alex Quin“Changes are good. You either win or you learn.” — Gina UlmosConnect with Gina Ulmos:Instagram: https://www.instagram.com/ginaulmosLinkedIn: https://www.linkedin.com/in/gina-ulmos-90b18657/Website: https://ginaulmos.com/Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:Mis 200 Citas — Gina Ulmos [https://amzn.to/4hYgaZx]How to Market Your Restaurant Online — Alex Quin [https://amzn.to/4gA6GRU]Digital Marketing Dictionary — Alex Quin [https://amzn.to/46xv7dP]Polo's Day at the Park — Alex Quin [https://amzn.to/46vUpcg]Resources Mentioned:BumbleSpokeoGina Ulmos' La Fórmula Luego de Mis 200 CitasSOS NewsOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Le Podcast du Marketing
    [Best Episode] L'effet de levier : comment faire plus avec moins en marketing ? - Episode 275

    Le Podcast du Marketing

    Play Episode Listen Later Aug 31, 2026 23:48


    Dans cet épisode, je vous montre comment faire plus avec moins, en identifiant les actions qui décuplent vos résultats sans nécessiter un budget XXL. Préparez-vous à voir votre marketing sous un nouvel angle !---------------

    Another Woodshop Podcast
    Episode 313: Pete Quits! ....This is not a drill.

    Another Woodshop Podcast

    Play Episode Listen Later Aug 30, 2026 95:30


    Epiosde 313:Sponsor -WTB WoodworkingCheck out WTBwoodworking.com for all your woodworking needs! In store specials, Giveaways, custom wood milling, and more!Huntingdon Valley PA Store now open!Enter the giveaway by going to:https://www.wtbwoodworking.com/giveaway 00:00 Introduction to IWF Atlanta and Tool Innovations15:32 Peter's Departure Announcement22:39 Discussion on New Tool Technologies25:56 Wrap-Up and Future of the Podcast26:06 The SawStop Debate27:19 Router Table Safety Innovations28:49 Branding and Rebranding in Tool Companies29:59 The Future of Shaper and Festool Collaboration32:19 CNC Technology and Auto Tool Changers42:23 Speculations on New Product Launches43:46 Personal Projects and Backyard Adventures46:35 The Cost of Yard Work48:55 Home Maintenance and DIY Projects49:37 Celebrating Achievements52:00 Crafting and Personal Projects55:03 Quitting and Moving On56:53 Gardening and New Opportunities59:26 Laser Troubles and Brand Relationships01:02:46 3D Printing and Shop Organization01:04:54 Balancing Work and Personal Life01:09:37 Sales Success and Inventory Management01:15:41 Navigating Life's Challenges in Today's Economy01:18:23 Tools and Techniques for Efficient Woodworking01:21:08 Content Creation and Collaboration in the Maker Community01:24:17 Farewell and Reflections on a Journey01:29:18 Looking Ahead: Future Plans and EventsSupport us here:Podcast:https://www.instagram.com/anotherwoodshoppodcast/https://www.youtube.com/anotherwoodshoppodcast https://www.etsy.com/shop/awpstore Pete:https://www.instagram.com/ptreesworkshop/ https://www.youtube.com/ptreesworkshophttps://www.etsy.com/shop/pTreesWorkShop Dan:https://www.instagram.com/danieldunlap.woodworks/ https://www.youtube.com/danieldunlap  https://www.etsy.com/shop/ddwwstore Braden:https://www.instagram.com/littlebugwoodworking/ https://www.youtube.com/@littlebugwoodworking https://littlebugwoodworking.com/Support the show

    Speaking Human
    #209: Beamers, Beavers & Broken Search

    Speaking Human

    Play Episode Listen Later Aug 30, 2026 35:54 Transcription Available


    The Short Summary: We take a bite out of three marketing stories involving BMW's in-car Spider-Man promotion, Buc-ee's battle over a beaver mascot, and Google's increasingly click-free future.Show Notes: Get more information at SpeakingHuman.comSearch Keyword(s): Episode 209The Long-Winded Description: In this episode of Speaking Human, we kick it old school with a rapid-fire roundtable on three recent marketing stories that have people talking—and occasionally gnawing their teeth.First, we look at BMW owners getting caught in a promotional web after Spider-Man content appeared on their in-car displays. Does an optional branded animation count as advertising? And should a premium automaker be using screens inside vehicles customers already purchased to promote movies?Next, we travel to Beavercreek, Ohio, where Buc-ee's is battling Beaver's Mini Mart over its name and cartoon mascot. We explore the blurry line between protecting a recognizable brand and becoming a brand bully with apparent jurisdiction over the entire animal kingdom.Finally, we consider whether Google Search is dying—or merely transforming into something that no longer sends people to websites. As AI-generated summaries replace traditional blue links, what happens to publishers, businesses, and marketers that spent decades investing in clicks and search-engine optimization?Along the way, we discuss superhero promotions, personal digital territory, trademark law, ambitious beavers, zero-click searches, changing online habits, and the risks brands face when they control the gateways customers use.Because having the legal right, technical ability, or market power to do something doesn't necessarily mean people will welcome it.Find current and past episodes of the podcast at SpeakingHuman.com.

    The Maximum Lawyer Podcast
    What Law Firm Owners Can Learn From Alex Hormozi

    The Maximum Lawyer Podcast

    Play Episode Listen Later Aug 29, 2026 29:04


    Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer Podcast, Tyson Mutrux catches up with Christopher Nicolaysen of Springs Law Group to talk about scaling, marketing, hiring, and what changes as a law firm grows.Chris shares how his firm cut roughly $40,000 per month in advertising while continuing to increase new clients, why they are bringing SEO in-house, and how better intake training has improved conversion. Tyson and Chris also discuss the challenge of hiring higher-level people as a firm grows, lessons from the Hormozi event, deposition strategy, active listening, and the value of knowing when you already have the information you need.They also get into Springs Law Group's upcoming rebrand, website rebuild, office expansion, and the importance of creating systems that allow the firm to keep moving without everything depending on the owner.Listen in for a practical conversation about building a stronger team, spending smarter on marketing, and scaling a law firm with more intention.What You'll LearnWhy Chris decided to bring SEO in-house.How Springs Law Group reduced ad spend while increasing new clients.Why the $3M to $10M growth stage often becomes a people problem.How better intake training can improve conversion.Why active listening matters in depositions, trials, and leadership.How Chris is approaching the firm's rebrand, website, and expansion.Timestamps00:00 — Scaling Springs Law Group and bringing SEO in-house04:48 — The people problem that comes with firm growth07:10 — Lessons from the Hormozi event and MaxLawCon13:47 — Trial training, depositions, and active listening21:29 — Marketing, intake, rebranding, and expansion27:15 — Creating downtime and building consistency

    After Things Podcast
    Ghost Cities, Invisible Drones, and Wormholes

    After Things Podcast

    Play Episode Listen Later Aug 29, 2026


    Andrew Mayne and Brian Brushwood range from economics to space weirdness, starting with Malaysia's nearly empty Forest City and what a failed megadevelopment says about speculative housing, demographic pressure, and whether abandoned infrastructure can be repurposed for art, events, or other experiments. They then dig into scams and AI-driven impersonation, arguing that the real danger is persistent social engineering built on fake relationships, and that identity verification gets much harder when business is done almost entirely through remote channels. From there they geek out over “invisible” spinning drones, massive drone shows that now rival science-fiction cityscapes, and the likelihood that outdoor entertainment will keep expanding into new forms as the tech gets cheaper. The final stretch goes full Weird Things with black holes, gravitational-wave detections, a speculative wormhole interpretation of an anomalous LIGO event, new high-resolution images of the sun, the tradeoffs of human versus robotic space exploration, and a quick detour into Spider-Man rankings before ending on creative recommendations. Picks: Brian Brushwood: Pitch Anything by Oren Klaff Brian Brushwood: Steven Pressfield and Rick Rubin talking together on Rick Rubin's podcast/YouTube interview Andrew Mayne: It Ends Andrew Mayne: The Long Beat by James Harder

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman
    The Accountability We Avoid How Owning Your Part Can Set You Free | MINISODE

    Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman

    Play Episode Listen Later Aug 28, 2026 22:11 Transcription Available


    Lady! Take a deep breath because this week Terri and Dr. Dom are about to bring it to you. A major part of growing and expanding is being present enough to be aware and accountable for your ish. That’s right, you can only go as deep with someone as you’ve gone with yourself. That means, are you having honest conversations with yourself that allow you to identify and address the areas where it’s you (not them) that needs to be accountable? Accountability is not easy to master but once you do, you’ll see real tangible results in the quality of your relationships. Dr. Dom and Terri give you a taste of what a healthy accountability practice looks like with actionable steps you can use in today’s mini episode. Today’s sponsor is VB Health, known for science-backed, third-party tested supplements made in the USA. Try Soaking Wet, which supports vaginal health and balance. Many people report noticing benefits within 1–2 weeks of daily use. Visit this link and use code HerSpace for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

    Agent of Wealth
    Branding That Drives Growth With Michael Maloney, Brand Force 5

    Agent of Wealth

    Play Episode Listen Later Aug 28, 2026 24:38


    In this episode of The Agent of Wealth Podcast, host Marc Bautis is joined by Michael Maloney, is joined by Michael Maloney, Founder and Chief Creative of Brand Force 5, to explore why branding is about much more than a logo — and how the details many business owners overlook can shape customer trust, perception and ultimately, growth.From the quality of a postcard to the appearance of a service vehicle, every interaction can either strengthen or weaken a brand. Marc and Michael discuss how businesses can create a consistent identity, avoid costly branding mistakes and think of branding as an investment rather than simply another expense.In this episode, you will learn:Why a logo is something people see, but a brand is something people feel and experience.The five principles behind the FORCE framework — Focused, Ownable, Relevant, Continuous and Evocative — and how they can guide every aspect of a brand.Why inconsistent messaging, visuals and customer experiences can quietly erode trust and credibility.How to think about the hidden cost of bad branding — including the customers and opportunities you may never realize you're losing.What new business owners should define and invest in before spending money on marketing materials and campaigns.Why AI can be a valuable branding tool, but may still struggle to replace human judgment, emotion and creative insight.And more!Tune in for a conversation about the small details that influence how customers perceive your business and why building a strong brand starts long before you choose a logo.Resources:Episode Transcript & Blog | brandforce5.com: (862) 212-3720 | Brand Force 5 on Facebook | Brand Force 5 on LinkedIn | Bautis Financial: 8 Hillside Ave, Suite LL1 Montclair, New Jersey 07042 (862) 205-5000 | Schedule an Introductory Call

    The Efficient Advisor: Tactical Business Advice for Financial Planners
    399: The One Simple Skill Blocking Your Next Level Up

    The Efficient Advisor: Tactical Business Advice for Financial Planners

    Play Episode Listen Later Aug 28, 2026 21:16


    There's one CEO skill that may be quietly capping your success—and it has nothing to do with how smart you are, how many credentials you have, or how good you are at financial planning. It's your ability to make decisions quickly. In this episode, we're talking about why advisors tend to overthink business decisions, how that slows your growth, and the simple framework I use to help advisors make decisions faster without being reckless.  In this episode you will learn:Why your financial advisor mindset might actually be slowing you down as a CEO.How faster decision-making creates momentum, better judgment, and more confidence over time.The Two-Question Rule for knowing when to make a decision quickly and when to slow down.How to use the 80% Rule to stop waiting for perfect information and finally make the call.You don't need to make perfect decisions—you need a framework that helps you make more good decisions, learn quickly, and keep moving. I'll also give you a simple seven-day decision sprint to help you put this into practice and start building your decision-making muscle immediately. Register for The Efficient Advisor x Quin: Workflow Show and Tell HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE!   Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    Humanities Radio
    Humanities Radio Presents COMM 3540: Socially Speaking, Episode 2, Branding the Bees

    Humanities Radio

    Play Episode Listen Later Aug 28, 2026 24:20


    Humanities Radio Presents COMM 3540: Socially Speaking, Episode 2, Branding the Bees Nadeen Ayoub, Kacie Flolo and Sofia Machado Episode 2: Branding the Bees. In this episode, we dive into the Salt Lake Bees' alternate identity, the “Dirty Sodas.” We talk with a Bees employee and a dedicated fan to break down how this unique name connects to Utah culture and the team's brand. From minor league creativity to fan engagement, this one is for sports fans who love the business behind the game.

    utah branding bees humanities comm salt lake bees socially speaking
    What's orange?
    EP60 - "Branding is like a BBQ."

    What's orange?

    Play Episode Listen Later Aug 28, 2026 5:21


    Greg Daake joins the show to talk about the importance of experience and taste, whether you're developing a brand strategy or delicious potato salad.

    Power Prosperity Podcast with Randy Gage
    The Brand Shift: From Getting Noticed to Getting Hired

    Power Prosperity Podcast with Randy Gage

    Play Episode Listen Later Aug 27, 2026 54:08


    ► Want to work with Randy directly: https://randygage.com/breakthroughu/ ► Prefer audio? Get the podcast https://randygage.com/podcast Getting noticed isn't enough anymore. Visibility used to be the whole game. Now there are a thousand people in your category producing content, and the ones getting booked aren't the loudest — they're the ones clients, media, and AI recognize as the expert.That's a positioning problem, not a marketing problem. And most people never solve it because they're busy optimizing tactics instead of building the asset underneath them: a brand story that makes the choice obvious.In this episode, you'll see the live presentation Randy presented for the National Speakers Association — an interactive workshop on how to build a brand that helps you stand out, get discovered, and get booked at higher fees.In this session you'll learn how to:- Craft a brand story that separates you from everyone selling the same thing- Increase your discoverability with both humans and AI search- Align your message, media, and market so opportunities come to you- Position yourself to command higher fees without apologizing for themThings that Randy mentioned in this video:Blog 1 - https://randygage.com/stop-branding-like-youre-in-the-witness-protection-program/Blog 1 - https://randygage.com/why-no-one-crosses-the-street-for-you/Demo Video ► https://youtu.be/rRs6GiWWot0How to Build a Personal Brand People Can't Ignore ► https://youtu.be/0BWj4PLUeykThe Last Level of Branding ► https://youtu.be/tByHetPUOFI Who is This Guy?Randy isn't some influencer who listened to a couple podcasts and started posting hot takes. He's the streetwise founder of Prosperity Factory, Inc., who has been building and scaling businesses for more than 40 years. Randy has authored 16 bestselling books, translated into 25+languages, including his latest—Wealth Without Apology—and spoken to more than 2 million people across 50 countries. He's been inducted into both the Speaker Hall of Fame and Direct Selling Hall of Fame.But none of that is why people follow him. They follow him because he calls BS…and says what most people are too afraid to admit. When he's not rocking the stage or building his next project, you'll probably find him coaching a softball team somewhere.Connect with Randy:Instagram: randy_gage Twitter: randy_gage Facebook: randygage

    Imperfect Marketing
    What Makes a Strong Brand? It's Not Your Logo or Colors

    Imperfect Marketing

    Play Episode Listen Later Aug 27, 2026 24:27 Transcription Available


    Send us Fan MailWhat if the biggest thing holding your marketing back isn't your ads... but your brand?In this episode of Imperfect Marketing, Kendra Corman sits down with Matt Raminick, founder of Sunnyside, to explore what branding really means and why so many businesses miss the mark by focusing on logos, colors, and visual identity before understanding their customers.Matt shares the four foundational questions every business should answer before investing in marketing, explains why customer research should guide every decision, and discusses how data, curiosity, and real conversations help brands stand out in crowded markets. You'll also hear why AI is a powerful tool for analyzing information, but it can never replace genuine customer insights.Whether you're launching a new business, refreshing your brand, or trying to improve your marketing results, this conversation will help you build a stronger foundation that supports long-term growth.In this episode, you'll discover:✔ Why branding is much more than your logo✔ The four-part framework for building a memorable brand✔ How to identify and understand your ideal customer✔ Why talking to customers is still one of the best marketing strategies✔ How surveys and customer feedback can improve your messaging✔ Why trying to market to everyone usually hurts your business✔ Matt's biggest marketing lesson after more than 20 years in the industryYour brand isn't what you say it is. It's what your customers remember and why they choose to come back.About Matt RaminickMatt Raminick is the founder of Sunnyside, a marketing agency that helps lifestyle brands grow through strategic branding, paid advertising, and customer-focused marketing. If you enjoyed this episode, please subscribe, leave a review, and share it with another business owner or marketer who could benefit from the conversation.LinkedIn: https://www.linkedin.com/in/mattraminick/Website: sunnysidecalifornia.com Connect with Kendra Corman:Linkedin: https://www.linkedin.com/in/kendracorman/#branding #marketingstrategy #smallbusinessmarketing #digitalmarketing #brandstrategy #businessgrowth #entrepreneurship Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

    Brands, Beats & Bytes
    Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

    Brands, Beats & Bytes

    Play Episode Listen Later Aug 27, 2026 80:30


    Album 8 Track 19: How Authentic Positioning Drives Success w/Krista PattersonIn this episode of Brands, Beats & Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman welcome positioning expert Krista Patterson, Co-Founder and CEO of Positioning Collective.Drawing from her executive tenure at tech giants like Cisco, ServiceNow, and VMware, Krista reveals why systemic business problems almost always trace back to murky positioning.Krista breaks down the distinction between targeting demographics versus targeting mindset, shares deeply personal stories about overcoming career missteps, and discusses managing high-profile partnerships like F1 McLaren. The conversation tackles modern industry shifts, from why communications leaders must question the ecological footprint of AI infrastructure to how Burger King reclaimed its market share through core positioning. Tune in for a masterclass on brand strategy, authentic leadership, and career growth.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

    Le Podcast du Marketing
    IA et contenu : comment garder une marque vraiment reconnaissable avec Marion Cas - episode 343

    Le Podcast du Marketing

    Play Episode Listen Later Aug 27, 2026 32:23


    L'IA peut vous aider à produire plus vite, à décliner vos contenus et à gagner un temps précieux. Mais il y a un risque : à force d'utiliser les mêmes outils que tout le monde, est-ce que nos marques ne vont pas finir par toutes se ressembler ?Et surtout, comment faire pour que l'IA comprenne vraiment ce qui fait la singularité de votre marque ?Dans cet épisode du Podcast du Marketing, je reçois Marion Cas, spécialiste de l'intégration de l'IA dans les Content Factories.Ensemble, nous nous intéressons à ce qui se passe avant le prompt.Parce qu'utiliser l'IA efficacement ne consiste pas simplement à choisir le bon outil ou à apprendre quelques techniques de prompting. Il faut d'abord savoir ce que l'on veut lui confier, ce que l'on préfère garder entre les mains des équipes et, surtout, être capable de lui expliquer précisément qui nous sommes.Nous parlons donc de stratégie de marque, de création de contenu, de brand guidelines, mais aussi de cette connaissance de la marque qui existe parfois davantage dans la tête des équipes que dans les documents officiels.Marion partage plusieurs exemples de grandes marques qui ont fait des choix très différents face à l'IA. Elle explique également pourquoi nos bons vieux brand books ne sont pas forcément aussi utiles qu'on pourrait le penser lorsqu'il s'agit de travailler avec une intelligence artificielle.Et vous verrez que derrière cette question très technologique se cache finalement un sujet beaucoup plus marketing : qu'est-ce qui fait qu'un contenu ressemble vraiment à votre marque et pas à celle de votre concurrent ?Un épisode pour prendre un peu de hauteur sur l'IA et réfléchir à la place que vous voulez réellement lui donner dans votre marketing.

    The Steve Harvey Morning Show
    Brand Building: Raoul - “You either get branded or you get labeled”—so take control of your narrative."

    The Steve Harvey Morning Show

    Play Episode Listen Later Aug 26, 2026 28:41 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

    Strawberry Letter
    Brand Building: Raoul - “You either get branded or you get labeled”—so take control of your narrative."

    Strawberry Letter

    Play Episode Listen Later Aug 26, 2026 28:41 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

    The CMO Podcast
    Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer

    The CMO Podcast

    Play Episode Listen Later Aug 26, 2026 31:38


    As people take greater ownership of their health, the role of brands is changing.Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.Jim is joined by:Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.Lauren Gellman, Senior Director and Head of Marketing for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness.Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer health brands.Drawing on Havas' Science of Desire research, the conversation explores how healthcare marketers are building trust in the age of AI, making complex science more accessible, and helping people navigate an increasingly personalized health journey. Ultimately, it arrives at a simple but powerful idea: the future of healthcare marketing isn't simply about helping people live longer. It's about helping people live better.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SharkPreneur
    Episode 1314: The Six Words That Build a Brand with Bill Schley

    SharkPreneur

    Play Episode Listen Later Aug 26, 2026 23:17


    The right six words can do more for your brand than 60,000 forgettable words. In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Bill Schley, CEO and Founder of The Brand Titans USP Master Programs, who explains how microscripts help businesses communicate their unique value in a sentence or fewer. Drawing on lessons from the legendary advertising agency Ted Bates, Bill shares the five rules for an effective unique selling proposition and how to turn that positioning into a memorable problem-solution story. He also reveals why the most powerful brand messages are concise, believable, repeatable, and clearly differentiated from the competition. Key Takeaways:→ An effective brand must clearly communicate what the business does that no one else can. → Branding has little value if it fails to meaningfully differentiate a company from its competitors. → The differentiating benefit must be important to the customer and relevant to a real need. → Microscripts are short, memorable phrases that are easy to understand, remember, and repeat.→ A strong brand story should clearly present a problem, introduce the solution, and explain how the world changes as a result. Bill Schley is an award-winning branding expert, New York Times bestselling author, and lifelong entrepreneur. He is the originator of the Micro-Script concept in brand communications and is credited by celebrated marketers as the #1 USP expert in the world. His USP-centered brands have generated over $1.5 billion in documented new-business valuation and brand equity across companies ranging from global giants to acquired startups. Bill began his career as a writer at the legendary Ted Bates Advertising Agency, the original Mad Men agency in New York, where he won a National Effie Award for sales-effective advertising. His highly acclaimed books on branding and marketing are taught by experts worldwide. In addition to his latest book, The Micro-Script Rules: How to Tell Your Story and Differentiate Your Brand in a Sentence or Less, he is the author of The UnStoppables, a New York Times bestseller; Why Johnny Can't Brand, which won Strategy+Business Magazine's Top 5 Marketing Books of the Year award; and The Power of 10, an Amazon bestseller. Connect With BillWebsite: https://brandtitans.com/LinkedIn: https://www.linkedin.com/in/billschley/

    Le Gratin par Pauline Laigneau
    Comment créer une marque cohérente et mémorable ? #Leçon256

    Le Gratin par Pauline Laigneau

    Play Episode Listen Later Aug 26, 2026 26:11


    Comment faire d'une marque de bijouterie fantaisie un univers qui touche vraiment ? C'est le pari de Victoire, fondatrice de MEORA Paris : sortir du simple accessoire pour faire de chaque pièce un objet précieux, porteur de sens, de durabilité et d'émotion.Comment transmettre tout cela sur Instagram, sans écrire ses valeurs noir sur blanc ? Et comment rester cohérente pour bâtir une marque qui ressemble à celle qui la porte ?J'avais très envie de repartager cet échange avec vous car c'est une vraie masterclass sur la marque. On parle de plateforme de marque, de persona, de marketing émotionnel et de ce qu'on n'apprend pas en école de commerce.Une conversation pour construire une marque qui touche et qui dure.Bonne écoute ✨CHAPITRAGE 00:00 Introduction01:55 Victoire et le pari de MEORA04:12 De l'accessoire à l'objet précieux07:02 Communiquer ses valeurs sans les écrire10:03 La cohérence, clé d'une marque forte15:19 Raconter un style de vie, pas que le produit17:53 Choisir sa cliente idéale22:33 Ce qu'on n'apprend pas en école de commerce Notes et références de l'épisode Pour retrouver Victoire Reyboubet et sa marque MEORA Paris : Sur son siteSur InstagramSur FacebookPour retrouver les formations Demian : La formation plateforme de marque : “Avoir une communication puissante”La formation persona : “Trouver efficacement ses clients”Pour retrouver Demian sur les réseaux :Sur InstagramSur LinkedInHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    Best of The Steve Harvey Morning Show
    Brand Building: Raoul - “You either get branded or you get labeled”—so take control of your narrative."

    Best of The Steve Harvey Morning Show

    Play Episode Listen Later Aug 26, 2026 28:41 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding:

    ITSEMILY
    Stop Catfishing Your Followers With Your Personal Brand

    ITSEMILY

    Play Episode Listen Later Aug 26, 2026 56:40


    You could be ruining your personal brand without even realizing it. AI can change how you look. Your voice can be replicated. And your captions can sound nothing like you.  And the scary part? You can get so used to seeing the polished version of yourself online that you don't even notice when your brand starts drifting away from who you actually are. In this episode, Emily gets real about what AI, filters, and the pressure to look perfect are doing to personal branding. She calls it “catfish branding”. Because when your online brand doesn't match the person people meet in real life, you create an integrity gap. And that gap can cost you the one thing every personal brand actually needs: trust. Emily talks about what it looks like to build your brand from identity instead of performance, starting with who God created you to be before worrying about how you want to be seen. She also breaks down how easy it is to let trends and algorithms shape your brand until you barely recognize it yourself. Through the Recognition Test and Four Practical Moves, Emily shows you how to bring more of your story and personality back into the way you show up online. Because your personal brand doesn't need to be perfect, it just needs to be you! What You'll Learn: How AI can make your personal brand more polished, but less trustworthy The simple test that reveals whether your brand is authentic or a “catfish” Why an integrity gap can be a spiritual issue before it becomes a branding problem Four moves to make your brand more human, recognizable, and magnetic What it means to build a brand that reflects who God created you to be  Timestamps: (01:30) - Is AI Turning Your Brand into A Catfish? (10:06) - Why Personal Branding Is Becoming More Important in the Trust Economy (13:08) - What Makes People Actually Connect with a Personal Brand? (16:16) - The Recognition Test (24:00) - The Integrity Gap No One Is Talking About (27:05) - Who Are You Building Your Brand For? (30:20) - The 4 Moves That Will Make Your Brand More Magnetic (39:02) - PIS: Passion, Interests, Skills (44:43) - Branding the Build (48:49) - What Your Catfish Brand Could Be Costing You (54:16) - Why Being Different Is Your Biggest Advantage Are You Seen as a True Crowned Authority™ With Your Personal Brand? Take the Crowned Authority™Assessment | https://www.fordivine.com/assessment/  More from Emily & FORDIVINE: Website |  https://meetemilyford.com   Instagram | https://www.instagram.com/itsemily         Facebook | https://www.facebook.com/itsemilymethod    YouTube | https://www.youtube.com/c/ITSEMILYFORD  Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/  FORDIVINE | https://www.fordivine.com/discover

    Destination On The Left
    491. Shaping the Future of Place Branding, with Chris Fair

    Destination On The Left

    Play Episode Listen Later Aug 26, 2026 32:08


    On this episode of Destination on the Left, I talk with Chris Fair, President and CEO of Resonance. Drawing on his background in journalism, destination marketing, and futures studies, Chris shares how destinations can use data-driven insights to better understand their strengths, identify opportunities, and build authentic brands that stand out in an increasingly competitive marketplace. We discuss the relationship between destination development and marketing, why collaboration across organizations is essential, and how communities can align around a shared narrative that supports tourism, economic development, and long-term prosperity. What You Will Learn in This Episode: How destinations can evaluate the gap between performance and public perception Why authentic, focused place branding is more effective than trying to appeal to everyone What Resonance's Best Cities rankings reveal about livability, lovability, and prosperity How performance, perception, and community aspiration work together to shape destination strategy Why destination marketing organizations and economic development organizations should collaborate more closely How creating a shared narrative helps communities strengthen their reputation and attract visitors, talent, and investment What practical steps destination leaders can take to prioritize resources and build long-term competitive advantage Beyond "Beige": Finding an Authentic Destination Narrative Chris explains that one of the greatest challenges destinations face isn't overcoming negative perceptions—it's overcoming a lack of perception altogether. Many communities have exceptional experiences to offer but struggle to communicate what makes them distinct. Instead of trying to promote every possible attraction, successful destinations identify the unique story that reflects both who they are and what audiences value most.  He shares how Resonance helps destinations diagnose where they stand by comparing performance with perception. When communities understand whether they need stronger destination development, better branding, or a combination of both, they can focus their resources more strategically. Rather than trying to be everything to everyone, Chris encourages destination leaders to identify what belongs in their "storefront window"—the defining experience or story that invites people to discover everything else the destination has to offer.  Using Data to Guide Smarter Destination Strategy Chris discusses the framework behind Resonance's America's Best Cities rankings, which evaluate destinations through three interconnected lenses: livability, lovability, and prosperity. These rankings measure everything from parks, restaurants, shopping, and cultural attractions to economic opportunity, infrastructure, education, and quality of life, providing communities with a clearer understanding of how they perform compared to their peers.  Beyond performance data, Chris emphasizes the importance of combining research on public perception with the aspirations of local residents and businesses. By studying performance, perception, and aspiration together, destinations can uncover opportunities that traditional research alone may overlook. Throughout the conversation, he shares how this evidence-based approach helps communities prioritize investments, refine their positioning, and make informed decisions that support both residents and visitors.  Building a Shared Narrative Through Collaboration One of the most important themes throughout our conversation is the role collaboration plays in creating a successful destination brand. Chris shares examples of communities where tourism organizations, economic development agencies, civic leaders, and other stakeholders have worked together to build a shared narrative that aligns how the destination is presented to visitors, investors, businesses, and residents alike.  He also notes that creating the narrative is only the beginning. The greater challenge is sustaining it through ongoing education, leadership, and cross-sector collaboration. As organizations evolve and leadership changes, maintaining alignment requires continual investment and commitment. Chris leaves listeners with a compelling perspective: destination marketing organizations should think more like economic development organizations, while economic development organizations should become stronger storytellers. By breaking down organizational silos and working toward shared goals, communities can strengthen their reputation, attract investment, and create lasting benefits for everyone.  Resources: Website: resonanceco.com Best Cities Reports: resonanceco.com/reports LinkedIn: https://www.linkedin.com/in/chrisfairresonance/

    Future Commerce  - A Retail Strategy Podcast
    2026 Signals We're Tracking: Commerce Evolves (Again), the Monoculture is Back, and Celebrity Prevails?

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Aug 26, 2026 27:51


    Phillip sits solo to unpack conflicting economic signals: Shopify's monster quarter against a Census report showing eCommerce eating share while retail overall slows. What does this mean for brick-and-mortar? Although stores still make up most retail sales, their mission and value have shifted. The good has become secondary to the experience of acquiring it. Plus, he breaks down why the monoculture returned in a summer of shared events, and what's on the FC docket through November 3rd. The Monoculture Isn't Dead, It's On Substack Key takeaways: Commerce is growing (online sales grew at nearly twice retail's pace in 2025), but it's growing by disappearing into everything else. The product itself is secondary to the experience of purchasing it. The monoculture isn't dead; it's been revived by sport, tours, and global events. "There is a monoculture now of people writing about the summer of the monoculture on their Substack." "You're not just communicating your vision anymore to the human capital within your business; you now have to communicate vision to machines and put it into machine language. Because increasingly, we are automating more and more of our vision, and it's going on autopilot." In-Show Mentions: See our Celebrity Brands Hub before the Signal Report launches Spotify Summer Trends Report Get your early bird ticket for VISIONS Summit: NYC Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    We Don't PLAY
    Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)

    We Don't PLAY

    Play Episode Listen Later Aug 26, 2026 86:57


    This "Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)" episode delivers a masterclass in email marketing strategy, copywriting best practices, and leveraging AI-powered tools like Flodesk Studio for audience growth and engagement.Favour Obasi-ike, MBA, MS tells listeners to learn critical details such as: Effective subject lines, preview text, and body structureThe impact of timing on open ratesSegmentation, cleaning, and list healthPersonalization and branding through design and font choicesHow to use Flodesk Studio to streamline campaign creation with AISpecial attention is paid to A/B testing, the difference between click and click-through rates, and practical features like polls and analytics for persistent improvement.Who is This For?This episode is for entrepreneurs, marketers, real estate professionals, coaches, consultants, and anyone seeking actionable advice on email marketing, copywriting, AI-powered content creation, and using Flodesk Studio. The content is tailored for those wanting to grow their business, improve engagement, and optimize digital communications.Key Moments & TimestampsIntro & Topic Breakdown — 00:00:03Why Email Marketing Still Matters — 00:02:18Email Copywriting Tips (PS, emojis, numbers, preview text) — 00:04:07Intro to Flodesk Studio & AI Features — 00:07:12Real estate applications & audience segmentation — 00:08:43Email List Cleaning, Segmentation, and Engagement — 00:38:40Choosing the Best Time to Send Emails — 00:51:075 Essential Elements of Email Copy — 01:01:44Email Design, Fonts, and Branding Insights — 01:17:24Testing & Optimization Emphasis — 01:24:13Actionable Takeaways from Guests — 01:22:26FAQs1. Who benefits most from using Flodesk Studio?Anyone who wants a seamless, AI-assisted way to design and send beautiful, brand-consistent emails, especially business owners, marketers, and real estate professionals.2. How do you improve open and click-through rates?Use strong subject lines (with emojis, odd numbers, brackets), compelling preview text, personalization, and clear CTAs. Incorporate A/B testing for continual improvement.3. What is the best time to send email campaigns?It varies. Analyze your own audience data (via tools like Flodesk reporting) to find your optimal window: weekday mornings often outperform, but testing is essential 00:53:19.4. Why is list cleaning important?Regularly removing unengaged contacts preserves deliverability, yields accurate analytics, and improves campaign performance 00:38:40.5. How can you personalize emails effectively?Use segmentation, address recipients by name, and tailor content/offers by user behavior and preferences 01:04:00.6. What are key elements of a high-performing email?Subject line, preview text, concise and well-formatted body, clear call to action, optimized images—each tested before broad send-off 01:01:44.Action Steps for youPromote the episode using engaging snippets and “clips” across LinkedIn, TikTok, and Instagram for wider reach 00:23:00.Share Flodesk Studio link and personal testimonials; encourage audience to experiment with AI-powered email design 00:07:12.Encourage listeners to A/B test subject lines and preview text for their own audiences.Build and nurture a peer community for ongoing discussions on marketing, copywriting, and tech tools 00:58:37.Offer private consulting or group workshops on best practices in email marketing, segmentation, branding, and testing.Continue to spotlight client and listener wins secured through these tactics for future episodes and social proof.Gather feedback/analytics from podcast listeners on their favorite actionable tip, using surveys or Flodesk polls.Remain updated with new Flodesk and Clubhouse features, suggesting product improvements where valuable (as discussed re: heat maps 00:48:19).For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

    TubeTalk: Your YouTube How-To Guide
    How New Channels Get Views Fast With Strong Branding

    TubeTalk: Your YouTube How-To Guide

    Play Episode Listen Later Aug 26, 2026 39:17 Transcription Available


    Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwStop hunting for the “perfect niche.” The real advantage on YouTube is a brand people can recognize and competitors can't clone.We sit down with Nate Curtis, founder of  a YouTube agency driving over 100 million long form views per year, to unpack what actually makes new and small channels get traction in 2026. We talk about why niche selection is overrated compared to expertise and distinctive positioning, and how tiny brand choices like colors, fonts, wardrobe, set design, and even body language quietly shape trust and clicks. If your channel feels like a template, Nate explains how to turn it into a signature.Then we get tactical: consistent posting as the compounding growth engine, why YouTube videos can “wake up” days later, and how the platform decides who to recommend your content to using your title, description, and transcript. Nate shares a simple research method using burner accounts to surface viral formats, plus practical rules for titles and packaging so viewers don't scroll past. We also break down a clean hook formula that confirms the click, adds social proof, and sets a clear promise to boost retention.Finally, we go beyond ad revenue with real monetization paths: YouTube Partner Program basics, sponsorship types, rough CPM baselines, and how creators can realistically work toward $50k a year by combining volume with repeatable systems and smart deal making. Subscribe, share this with a creator friend, and leave a review with the one brand choice you're going to change first.

    Adventures In Venueland
    Carrie Samek

    Adventures In Venueland

    Play Episode Listen Later Aug 26, 2026 43:48


    We're off to “The Land” to chat with Carrie Samek, Vice President of Event & Media Marketing at Rocket Arena and Cleveland Cavaliers in Cleveland, Ohio. After learning about the arena and Carrie's role with the venue and team, we chat through what it was like curating an exhibit around the 10 year anniversary of the Cav's iconic 2016 NBA Championship, and the challenges of joys that came along with it. Carrie tells us about how they planned the arena's 30th anniversary two years ago, which included a performance by Diplo and a drone show. We talk about her fun career path, from cold emailing the creator of Warped Tour to working phones at ClearChannel to touring with The Black Eyed Peas to her time with Belkin Productions and Live Nation and ultimately her current role. Whether you know her as Carrie, Wizzysis, Queen of Drones, or museum curator – to know Carrie is to love her and we know you'll love this episode all about someone who has helped shape some of Northeast Ohio's biggest moments.

    The Maximum Lawyer Podcast
    Breaking the Rules of Traditional Law Firm Growth

    The Maximum Lawyer Podcast

    Play Episode Listen Later Aug 25, 2026 68:02


    What if the best way to build a successful law firm is to stop doing things the way law firms have always done them?In this episode of the Maximum Lawyer Podcast, Tyson Mutrux is joined by Jonathan Merel, founder of Merel Family Law, for a wide-ranging conversation about technology, culture, leadership, and what it actually takes to grow a law firm.Jonathan shares how he has built a 20+ lawyer family law firm by questioning some of the legal industry's oldest assumptions. Tyson and Jonathan discuss the opportunities and ethical concerns surrounding AI, why law school still leaves lawyers unprepared for the business of law, and why grades and credentials do not necessarily predict who will become a great lawyer.They also dig into Jonathan's approach to building a firm people actually want to work for. From creating a modern office environment and investing in personal brands to hiring an in-house divorce coach, developing future leaders, and giving employees room to grow, Jonathan has intentionally built around the people inside the firm.The goal isn't simply to grow a bigger law firm. It's to build a firm where great people can build great careers, clients receive a better experience, and the business can continue growing without losing the human element that made it successful in the first place.What You'll LearnHow Jonathan is using AI without losing the human side of practicing law.Why law school may not prepare lawyers for the business of running a firm.Why personality, emotional intelligence, and business development can matter more than grades.How Jonathan built a stronger culture by doing things differently from the firm he left.Why investing in your people can become one of the biggest drivers of law firm growth.Timestamps00:00 — Using AI without losing the human side of law08:46 — Why law school needs to teach the business of law13:20 — What actually makes a great lawyer29:24 — The bulldog vs. the fox in family law33:02 — Leaving a firm to build something better39:22 — Building a people-first law firm culture42:44 — Why Jonathan hired an in-house divorce coach63:22 — What still drives Jonathan after 17 years in businessConnect with JonathanLinkedIn Website

    The Podcast Profits Unleashed Podcast
    Branding Beyond the Logo: How to Build a Brand People Remember and Trust

    The Podcast Profits Unleashed Podcast

    Play Episode Listen Later Aug 25, 2026 33:48


    Special Guest: T. Christian Helms, Founder & Creative Director of Helms Workshop Welcome to Podcast Profits Unleashed, the show that helps coaches, consultants, founders, and experts build authority, create meaningful connections, and grow businesses people genuinely trust. I'm your host, Karen Roberts, and in this episode I'm joined by T. Christian Helms, founder and creative director of Helms Workshop, an award-winning branding agency. Christian has spent more than 15 years helping businesses uncover their voice, shape their story, and create stronger relationships with the people they serve. But this conversation goes much deeper than logos, colours, and websites. After an undiagnosed illness forced Christian to step away from his business and rebuild his life, he discovered that many of the principles he used to build brands—purpose, clarity, storytelling, authenticity, and knowing your audience—could also help him rebuild personally.

    Bad Friends
    Something's Bubbling

    Bad Friends

    Play Episode Listen Later Aug 24, 2026 63:38


    Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Quince, Quo, Acorns & Mountain Dew • Quince: Go to https://Quince.com/badfriends for free shipping on your order and 365-day returns. • Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to https://quo.com/BADFRIENDS. • Acorns: Head to https://acorns.com/badfriends or download the Acorns app to get started. • Mountain Dew: Enjoy the refreshing citrus kick of Mountain Dew, an American Original. Tasting Great Since '48. Look for Mountain Dew in stores near you at https://mountaindew.com. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Scotland in Space 4:20 Jimothy the Raccoon 12:00 Hawaii Doesn't Want Us There 18:15 Moana Fights Gentrification 25:00 Mohawk Alley 32:00 Something's Bubbling 38:00 The Coward's Door 42:00 We're Heated 48:00 Hook It, Papa Smurf 53:00 Goodbye Teeth 59:00 The Dark Wizard More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

    Daily Inspiration – The Steve Harvey Morning Show
    Overcoming the Odds: Ryan Richmond entered the Popcorn Remix business without significant capital but brought drive and execution energy.

    Daily Inspiration – The Steve Harvey Morning Show

    Play Episode Listen Later Aug 24, 2026 24:14 Transcription Available


    Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond.

    The Jordan Harbinger Show
    1372: Milk | Skeptical Sunday

    The Jordan Harbinger Show

    Play Episode Listen Later Aug 23, 2026 90:24


    Oat, almond, soy, dairy—the milk aisle is a culture war in your coffee. But what's best? Jessica Wynn brings all the truth to the yard on Skeptical Sunday!Welcome to Skeptical Sunday, a special edition of The Jordan Harbinger Show where Jordan and a guest break down a topic that you may have never thought about, open things up, and debunk common misconceptions. This time around, we're joined by writer and researcher Jessica Wynn!Full show notes and resources can be found here: jordanharbinger.com/1372On This Week's Skeptical Sunday:On nutrition, dairy still wins — about eight grams of high-quality protein per cup versus one to two for most oat milks, plus it's the cheapest protein you can pour. Switching to plant milk to feel healthier can quietly cost you the very nutrition you assumed tagged along.The viral "gallons per almond" stat is engineered outrage — framed per nut, never per glass, and never beside dairy. Full life-cycle studies show dairy actually uses more total water and carries the biggest footprint of all. When a scary stat trends as an industry loses share, ask who funded it.Branding, not merit, decides what's in your cup — soy and pea rival dairy on protein, and hemp and pea are the cleanest options environmentally, yet all three barely sell. Pea milk's real handicap is its name. The market rewards the familiar and coffee-friendly, not the nutritionally best.The war over the word "milk" is mostly theater — the DAIRY PRIDE Act has stalled since 2017 because the FDA's own focus groups found nobody confuses oat milk with cow's milk. It was never about deception. It's about protecting the billions in market share dairy lost fair and square.There's no single "right" milk, only the one that fits your priority. Want nutrition? Soy or pea. Environment? Oat, pea, or hemp. Best latte? Oat or macadamia. Digest dairy fine? Enjoy it. For kids under five, ask a pediatrician, not a barista. Consistency beats purity.Connect with Jordan on Twitter, Instagram, and YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know!Connect with Jessica Wynn at Instagram (and Instagram!), and subscribe to her newsletters: Between the Lines and Where the Shadows Linger!And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: SimpliSafe: 50% off + 1st month free: simplisafe.com/jordanChime: Open an account in two minutes: chime.com/jhsZipRecruiter: Learn more at ziprecruiter.com/jordanConciergeMD: 20% off all services/memberships: conciergemdla.com/jordan, code JORDANSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.