Podcasts about Branding

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Most people think they have a revenue problem, but in reality, it's a reputation problem. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Rory Vaden, co-founder of Brand Builders Group, New York Times bestselling author, and the youngest person ever inducted into the Professional Speaking Hall of Fame. Rory reveals why personal branding isn't about vanity or follower counts, but about the digitization of reputation in an industry where trust determines everything. Through frameworks like Sheehan's Wall and insights from building multiple eight-figure businesses, this conversation challenges the myth that you need to be everywhere, talk about everything, and serve everyone to break through. Here's what you'll learn: Why 58% of Americans want their lawyer to have an established personal brand and how the digitization of reputation drives warm inbound leads in high-trust professions How to break through Sheehan's Wall by identifying your one uniqueness and focusing all your energy on one audience, one problem, and one revenue stream Why serving the person you once were unlocks your most powerful competitive advantage and creates trust that transactions alone never will The biggest personal brands aren't the most talented. They're the most focused. This episode will show you where to aim. ---- Show Notes: 03:43 – Rory shares how he made $250,000 in his summers doing direct sales door-to-door to fund his first company. 09:10 – Why 58% of Americans want their lawyer to have an established personal brand and what that means for the legal industry. 12:08 – Rory introduces Sheehan's Wall and explains why most people fail to break through by being everywhere at once. 16:04 – Larry Winget's transformative advice on finding your uniqueness and exploiting it in the service of others. 28:19 – Rory reveals the shortcut to finding uniqueness by serving the person you once were. 30:33 – John Maxwell's definition of success and why the people who know you best should respect you most. ---- Links & Resources: Brand Builders Group Take the Stairs by Rory Vaden  Sheehan's Wall ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 378. Your Law Firm's Ads Suck: Here's Why (and How to Fix Them) with Billy Gene Shaw 205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts 32. Seth Godin — Putting Your Best Work Out Into the World

Watch the YouTube version of this episode HEREAre you interested in learning about new changes for Maximum Lawyer? In this episode of the Maximum Lawyer Podcast, Tyson and Becca discuss the transformation of their legal entrepreneur community, rebranding from "The Guild" to "The Association by Maximum Lawyer". They highlight improved organization, distraction-free engagement, and enhanced member profiles. Tyson and Becca discuss the reasons behind rebranding the Guild. The change has come from the changing needs of participants, the online space and how people are interacting and contributing in person. One major change, which is part of the change in name, is implementing quarterly coaches for members. This will allow for members to learn more from experts and develop stronger connections with other lawyers in the space.One great aspect of this change is the use of Circle, which is an engaging all in one platform for a community of people to share and connect. For The Association, users can DM each other and create in depth profiles. You are able to input as much information about yourself and others can see who you are and what you do. If you are a subject matter expert and people want to learn more, they can reach out through the platform.Listen in to learn more!3:36 Rebranding The Guild 6:37 Quarterly Rotating Coaches 14:17 Circle's Topic Rooms 18:48 Member Profiles & Networking 23:56 Crowdsourcing From ExpertsTune in to today's episode and checkout the full show notes here. 

Cash flow isn't just spreadsheets—it's survival. In an era of tariffs, currency swings, and supply chain whiplash, small businesses face a paradox: grow fast while everything shifts beneath you. Corinne Boonstra (Brex) and Aharon Naveen (Melio) unpack how payment independence becomes the ultimate competitive advantage.Key takeaways:Tariff volatility forces brands to message consumers directly about pricing pressuresSmall businesses gain agility advantage by switching suppliers faster than competitorsPayment independence decouples cash flow from vendor relationship power dynamicsTechnology stacks need finance-novice friendliness, not just CFO sophisticationKey Quotes:Corinne Boonstra [00:08:11]: "Brands are having to reach out to their consumer base to communicate with them why prices are increasing or using that as kind of a pivotal point of, say, buy these goods now while they're this price."Aharon Naveen [00:12:06]: "Switching vendors is complex. It comes with an operational overhead of different net terms, different currency conversions, different shipping time, different payment acceptance."Aharon Naveen [00:19:45]: "Giving the control back to small business, putting them in a position that they can overcome the relationship dynamic or the power dynamic of a new vendor—that is what technology brings to play."Corinne Boonstra [00:23:10]: "These tools need to be able to be leveraged by your CMO, your head of digital, your founder—whoever is ultimately making these decisions might not have an accounting background."Associated Links:Learn more about BrexLearn more about MelioCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to take your speaking career to the next level? In this episode of Speakernomics, industry pros break down exactly how podcasting can amplify your brand, grow your business, and keep your voice front and center.Here's what you'll learn:* The unique value of hosting your own podcast as a professional speaker* How podcasting strengthens your message, builds your platform, and boosts credibility with clients and event planners* Strategies for managing podcast production and avoiding common pitfalls like “podfade”* Ways to effectively repurpose podcast content across social, newsletters, and other channels* Real-world advice on staying consistent, finding your audience, and making podcasting work for your business* Straightforward insights, practical advice, and actionable steps—hit play and level up!Episode includes Guests: Mark Hunter and 2 Influence 2025 sponsors, Ellie Puckett of Resonate Recordings and Larry Roberts of Red Hat Media) Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wondered what makes a short-term rental truly unforgettable?Some hosts swear by bold color schemes, while others lean into quirky themes, but what really drives bookings and keeps guests coming back?Today, we sit down with renowned designers Bri West and Jordan McDonough here on SmartStay Show to explore the art and strategy of standout short-term rental design. Discover how bold color, imaginative themes, and strategic branding can transform any property into not just a beautiful space, but an unforgettable guest experience, and a profitable investment.From emerging market trends to must-have amenities, this episode is packed with actionable insights for both new and seasoned hosts. Whether you're ready to go all-in on a themed rental or simply considering a design refresh, learn how thoughtful choices can elevate your bookings, enhance guest satisfaction, and maximize ROI.Things we discussed in this episode:The importance of bold color patterns and themes for short-term rental success.Defining and researching the target audience before designing.Branding properties to create memorable, differentiated guest experiences.Strategic, ROI-driven design based on market research and data.Using different design strategies for various markets (urban vs. cabin, vibrant vs. cozy).Incorporating themes—even bold or unique ones—to boost appeal and bookings.Leveraging branding (signs, doormats, Wi-Fi) for guest recall and repeat business.Treating design as an investment to drive revenue, not just an expense.The growing importance of amenities and functional design in guest experience.Trends in the short-term rental industry and future growth plans for Summer Led Designs.Get in touch with BRI & JORDAN:Instagram - https://www.instagram.com/somerled.designs/?hl=enWebsite - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.somerleddesigns.com/Linkedin Bri- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bri-west-2a7a93288/Linkedin Jordan- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jordan-patchell-mcdonough-758a9ba4/?trk=people-guest_people_search-card#SmartStayShow #realestate #realestateinvestor #realestateagent #RealEstateInvesting #ShortTermRentals #AirbnbDesign #RentalROI #InteriorDesign #PropertyBranding #VacationRental #GuestExperience #HospitalityTrendsFollow Us!Join Jason Muth of Prideaway Stays and Straightforward Short-Term Rentals and Real Estate Attorney / Broker Rory Gill for the first episode of SmartStay Show!Following and subscribing to SmartStay Show not only ensures that you'll get instant updates whenever we release a new episode, but it also helps us reach more people who could benefit from the valuable content that we provide.SmartStay Show ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Prideaway Stays ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straightforward Short-Term Rentals ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Attorney Rory Gill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Muth on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: QUO, Kachava, Cash App, WarbyParker, Rocket Money & Quince • QUO: Try QUO for free PLUS get 20% off your first 6 months when you go to https://Quo.com/BADFRIENDS • Kachava: Go to https://kachava.com and use code BADFRIENDS. New customers get twenty dollars off an order of two bags or more, January 1st through 31st! • Cash App: Download Cash App* Today: https://capl.onelink.me/vFut/hhm54e0a #CashAppPod • WarbyParker: Our listeners get 15% off plus free shipping when they buy two or more pairs of prescription glasses at http://warbyparker.com/BADFRIENDS — using our link helps support the show. #WarbyParker #ad. • Rocket Money: Let Rocket Money help you reach your financial goals faster. Join at https://RocketMoney.com/BADFRIENDS • Quince: Go to https://Quince.com/badfriends for free shipping on your order and 365-day returns. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Pink Face & Emperor Eyes 5:00 Flu Game 10:00 Bobby's Special 15:00 Premier League 20:00 Bowl of Bibimbap 25:00 My Therapist Saw My Comedy 30:00 Podcast Golden Globes 35:00 Where's My Invite? 40:00 Flying Too Close to the Sun 45:00 One Battle After Another 50:00 Tom Segura Walks Out 55:00 Ryan Murphy Shows More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

The Enlightened Family Business Podcast Ep. 152 - Preparing Next Gen Family Leaders for 2030 and Beyond with Amit Egan Datwani   In this episode of the Enlightened Family Business Podcast, host Chris Yonker introduces Amit Egan Datwani, an advisor and consultant in the ultra high net worth space. They discuss the transformative changes affecting the commercial real estate industry, particularly influenced by the pandemic. Datwani shares insights on the importance of deep personal work, spiritual and emotional development for the next generation, and how these factors contribute to innovation and family business continuity. They also touch on the roles of creative intelligence and adaptability in navigating the evolving real estate market. The conversation emphasizes the necessity for families to address inner dysfunction to ensure sustainable business success. ·       00:54 The Changing Landscape of Commercial Real Estate ·       01:25 Meet Amit Egan Datwani: A Journey in Family Business and Real Estate ·       04:22 Amit's Personal and Professional Evolution ·       09:47 The Direction Amit's Work is Evolving ·       12:38 Helping Families Find Alignment ·       16:37 The Importance of Inner Work and Innovation in Family Businesses ·       19:04 How to Know if Your Business Needs to Make a Change ·       27:03 The Importance of Personal Development for Next-Gen Leaders ·       44:22 The Future of Real Estate and Family Business Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       globalconsultingorganization.com ·       linkedin: @aedgco   Amit's Bio: Amit is the Founder and Chief Consultant of Global Consulting Organization (GCO). GCO is an internationally positioned Project-Starting Firm that's Visioning, Branding, and Marketing the Neighborhoods, Communities, and Cities of the Future—with particular expertise in Office Building TRANSFORMATION to SUPERCHARGE today's unsustainable Central Business Districts into Profitable and Purposeful Places of the Future. GCO is leading the movement for Real Estate's first TRULY-INTEGRATED Project Development Model: DESIGN|BRAND|BUILD. Amit showcases this innovation and keen mindset for Transformational Development as the engaging host of GCO FutureCast Episodes and as a headlining speaker or guest collaborator at Premier Experiences nationwide. With these credits, he is an influential C-Suite Advisor on the Future of Office Buildings, offering evolutionary perspectives about the vital power of Branding & Marketing in Commercial Real Estate, as well as how the concept of "Central Living Districts" will RE-imagine the Industry for 2030 and Beyond. As the leader of the GCO Collective, Amit ACTIVATES Best-in-Class creative talent from inside and outside the Real Estate Industry to LAUNCH Development Projects with a Unified Creative Vision. Using this VISION as a Project's lead facilitator, he's the driving force behind the movement to ELEVATE "The Human Experience" through the Built Environment, an essential commitment of the DESIGN|BRAND|BUILD Model. With two decades of experience working in & with Family Businesses in Real Estate (and previously the Apparel Industry), Amit also advises Multigenerational and Family Office Clients on how to integrate diverse perspectives into a cohesive, purposeful VISION that delivers superior outcomes. Amit is trilingual, proficient in English, Spanish, and Hindi. Leading with his Visionary Spirit, he mentors NEXT-GENERATION talent, including work with students at George Washington University's Center for Real Estate & Urban Analysis and at the Dwight-Englewood School. Amit enjoys spending time with his wife (a Writer and longtime Yoga Teacher), 27-year-old stepson (a New Jersey State Trooper and Personal Trainer), and 15-year-old son (who dreams of playing in the NBA). They love playing pickleball, boating, and exploring everything that South Florida has to offer. For inspiration, Amit LOVES reading, practicing yoga, and taking long walks around cities, ALWAYS thinking about TURNING IDEAS INTO REALITY.

In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AJ and Asad talk about one of the most insane job markets we've ever seen, the rise of AI agents, and the future of AI's talent wars.  Thanks for tuning in! Catch new episodes every Sunday Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!   Chapters: 00:00 Introduction and Hosts 00:32 The Golden Age of Sales 00:55 Sales Roles and AI 12:30 Branding vs. Performance Marketing 21:05 The Role of Brand in B2B Tech 30:18 The Notion Dilemma 40:40 The Importance of Letting Go  50:39 The Golden Era of Sales  59:59 Reading Tips and Longevity Investments  

Watch the YouTube version of this episode HEREAre you a law firm owner looking to create a better atmosphere for both your employees and clients? In this episode of Maximum Lawyer Live, host Tyson Mutrux shares insights on the difference between what you do and how you do it, inspired by a Disney cast member who brought creativity and joy to his work. Tyson discusses the power of employee autonomy, mindset, and workplace culture.Tyson shares how to implement employee freedom within a firm. Nordstrom is a retailer that is notorious for having amazing customer service, in which their employees are able to go above and beyond for their customers. This is seen in their generous return policy. For Tyson, a great firm is one that gives their employees the opportunity to be the best person for their client. This could be providing them with a gift at the end of the case or being proactive and setting up recurring meetings to keep clients updated. At the end of the day, it is all about making sure the client is taken care of.Building a culture that fosters magic is extremely important for any firm. It is important to create an environment where people can have the right mindset to thrive. Think about areas you can improve. What areas are you micromanaging? When do you need to step back and let staff have more creative freedom? This will ultimately allow for your firm to function in a healthy way, where people will be excited to work and clients will be excited to trust you with their livelihoods.Take a listen!6:55 Implementing Employee Freedom 9:01 Finding Employees with the Right Mindset14:42 The Trade-Offs of Law Firm Ownership16:57 Teaching Mindset and Enjoyment of Work19:57 Building a Culture that Fosters MagicTune in to today's episode and checkout the full show notes here. 

In this insightful session, Favour Obasi-ike, MBA, MS, a seasoned marketing expert, delves into the intricacies of launching and sustaining a profitable podcast. This episode is a goldmine for anyone looking to move beyond just creating content and build a podcast that generates both impact and income. Favour breaks down the essential strategies for creating a podcast that stands out and delivers tangible results.This session is a must-listen for aspiring and current podcasters who want to understand the business of podcasting. Favour provides a clear roadmap for building a strong foundation for your podcast, from establishing a web presence to leveraging SEO for discoverability. If you're ready to take your podcast to the next level, this episode is packed with actionable advice and expert insights.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineIn this episode, you'll learn:[03:34] The foundational idea behind a profitable podcast: impact.[05:34] Why your podcast needs its own website and domain.[08:00] The importance of email capture for building a direct relationship with your audience.[10:10] How to think of your podcast as a separate entity from your main business.[11:06] The concept of creating and building capacity for your podcast.[14:00] How to create a content bank and repurpose your podcast content.[20:01] The significance of SEO in podcasting and how to optimize your show notes.[30:04] How to use your podcast to build a community and generate leads.[39:15] The power of anchor text and how to use it to drive traffic to your website.[43:21] The importance of choosing the right genre and categories for your podcast.[50:00] How to create a content strategy that aligns with your business goals.[59:01] The value of guesting on other podcasts to expand your reach.[01:05:00] How to use your podcast to build a personal brand and establish yourself as an expert in your niche.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey lady! This week, Terri and Dr. Dom welcome the dynamic Maya Elious, businesswoman and founder of Built to Impact, stops by Cultivating H.E.R. Space to motivate women to step away from the sidelines and get in the field so they can achieve their dreams. Maya shares her testimony of growing her business from generating $180,000 to $2 million annually by betting on herself and turning setbacks into lessons that fueled the growth in her business. Lady, tune in if you are determined to stay encouraged during this period of uncertainty then this is the episode for you. Maya drops gems and you won’t want to miss them! Head to the Cultivating H.E.R. Space shop for a journal to capture all of the insights and a space to map out a plan for action. See you at the top, lady! Quote of the Day: “Not knowing how to get somewhere should never stop you from going.” – Maya Elious This episode is sponsored by VB Health, a woman-owned, physician-led supplement company creating doctor-formulated supplements that work. We’re featuring Soaking Wet (probiotics + vitamins for vaginal health and natural wetness). Visit this link and use code HerSpace for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Where to find Maya Elious: Website: Maya Elious Podcast: Work Hard Live Soft Blog: Maya Elious IG: @mayaelious LinkedIn: Maya Elious Facebook: Maya Elious Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

Kat Braden built a massive online audience the hard way: consistency, work ethic, and a willingness to look cringe early.In this episode, we talk about how she went all-in on content (4 to 6 posts a day), what her real process looks like behind a 45-second video, why chasing views can burn you out, and how she's shifting toward creating content that actually adds value.We also get into boundaries, real-life connection vs social media, and how to use AI without letting it kill your creativity.Follow Kat here:Instagram: https://www.instagram.com/girlandadoodle/TikTok: https://www.tiktok.com/@girlandadoodleYouTube: https://www.youtube.com/@girlandadoodle

Over It were a pop-punk outfit that emerged in 1998 from Alexandria, Virginia and later planted roots in Orange County, California. With high-energy hooks and relentless touring through the early 2000s, they carved out a place for themselves on the independent scene with albums like The Ready Series, Timing Is Everything, Silverstrand, and their major-label release Step Outside Yourself. Along the way they hit the Vans Warped Tour and toured with some of the era's biggest punk and rock acts, making a lasting mark on a generation of pop-punk fans. Some of those bands included Motion City Soundtrack, Rufio, The Matches, Tsunami Bomb, Acceptance, Gatsbys American Dream, Near Miss, Park, Tokyo Rose, Halifax, and a ton of others. They've come up on the podcast multiple times especially in the Negative Progression Records Episode #121 and Lobster Records Ep # 84 plus a bunch of ohter band interviews. So I got Pete on the Zoom and this is what we chat about: Losing their buddy at 16 Meeting Seth from Negative Progression Records (episode 121) The stolen mask incident Moving to Cali Meeting Steve from Lobster Records (Episode 84) Helping Yellowcard out on tour Playing Warped Tour How does a band pay for an entertainment lawyer Runner Runner The UFO story And a ton more Lastly I'm opening my skills back up to graphic and video offerings to the following: Design support includes: • Branding and visual identity • Marketing and campaign design • Social, print, and digital assets  Video work includes: • Podcast video clips • Short-form content for Reels, Shorts, TikTok, and ads • Long-form edits for interviews, webinars, and YouTube • Sizzle reels and brand videos • Explainer and marketing video edits • Captioning, on-screen text, and light motion graphics. Email mike@drive80.com to start the convo

EPISODE SUMMARYMost roofers chase leads. The best roofers build a brand.In this episode, Dave and Crystal Williams explain why branding—not just ads—is what makes leads cheaper, customers more loyal, and businesses more valuable over time.EPISODE DESCRIPTIONRoofers are obsessed with leads.But leads get more expensive every year — unless you build something that makes people remember you, trust you, and look for you by name.That's called branding.In this episode, Dave Sullivan sits down with Crystal Williams of Lemon Seed Marketing to explain what branding actually means for roofing companies — and how to build it while still generating leads today.They break down:Why most roofers look the sameHow differentiation keeps you out of price warsHow mascots, billboards, trucks, and storytelling really workWhy “direct search” is the real scorecard for brandingAnd why marketing cannot fix broken operationsCrystal also shares the real-world case study of Eminem Roofing and Rufus the Armadillo, showing how consistent branding helped turn a small roofing company into a dominant regional player.If you want cheaper leads, better customers, and a business that's worth more than its trucks — this is where it starts.YOU'LL LEARNWhat branding actually means (it's not your logo)Why differentiation lets you charge moreHow branding and lead gen should run togetherWhy mascots work — if you commitHow to measure branding using direct searchWhy marketing exposes bad operationsWhen it's time to rebrandHow consistent branding lowers your cost per leadTIMESTAMPS00:00 – Why branding matters01:16 – What branding really is03:45 – Storytelling and emotional connection06:45 – Differentiation vs being a commodity09:02 – Brand personality and origin stories13:29 – Eminem Roofing case study17:16 – Rufus the Armadillo and mascots23:24 – When mascots work (and when they don't)29:47 – Ideal customer avatars and audits35:21 – How to measure brand ROI41:14 – Branding is a long-term commitment43:09 – Why marketing can't fix bad operations48:15 – When to rebrand53:45 – Final takeaways54:19 – How to reach CrystalRESOURCESLemon Seed Marketinghttps://lemonseedmarketing.comEmail: hello@lemonseedmarketing.comEmail: crystal@lemonseedmarketing.comLINKSWork with...

CEO of Optimove, Pini Yakuel, returns to explore the roots of positionless thinking and how AI pushes us to visionary methods over specialization. We explore how breaking departmental siloes unlocks 88% faster campaign cycles, and why a refreshed mindset will be your strongest tool in 2026.Key takeaways:Positionless marketing drove 88% campaign efficiency gains in 2025AI accelerates range; humans provide judgment and validation70% of consumers unsubscribed from 3+ brands in 3 monthsMindset change precedes technology adoption in successful AI integrationKey Quotes:[00:09:20] "The biggest compliment you get is something called ‘rosh gadol'...It means, I want your head to think about more things than it's currently thinking.” – Pini Yakuel[00:21:26] "Consumption and making decisions are the work. If you can't make decisions for yourself, you can't work with AI." – Brian Lange[00:28:44] "We have access to knowledge on every field...we have the best personal tutor in our pockets available 24 over seven." – Pini Yakuel[00:38:10] "It's very, very difficult to scale personalization. That's the bottom line. It's almost impossible to scale it." – Pini YakuelIn-Show Mentions:Optimove Connect (March 2026)Optimove + Forrester Study: Closing the Gap Between Promise and PerformanceOptimove Marketing Fatigue ReportAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to episode 315 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Colleen Joyce, CEO of Lawyer.com. Colleen shares her journey from building Lawyer.com into an 8-figure legal powerhouse to how the company is leveraging AI to revolutionize legal intake and marketing. The conversation dives into the dual-sided marketplace Lawyer.com offers, where consumers can easily find lawyers, while law firms get powerful tools to grow smarter and faster. Colleen explains how the integration of AI into the intake process has helped firms improve client conversion, rescue lost leads, and better track their marketing spend. The discussion also touches on the growing role of branding and technology in law firm success and the changes the legal industry will face in 2026. What you'll learn in this episode: 1. How Lawyer.com Helps Law Firms Thrive    - Connecting consumers with the right lawyers    - Tools for law firms to improve marketing and streamline intake 2. Leveraging AI for Legal Intake    - How AI agents are enhancing intake efficiency    - The balance between AI and human involvement for optimal results 3. The Future of Legal Technology    - Why AI is crucial for law firms' future success    - How AI is transforming client conversion and case handling 4. The Power of Branding and AI    - The role of branding in the age of AI search engines    - How branding and technology work together to stand out in the market 5. Adapting to Change in 2026    - What's next for law firms as AI and technology continue to evolve    - How law firms can remain competitive in an increasingly tech-driven market Resources: Website: lawyer.com LinkedIn : linkedin.com/in/colleenjoyce Facebook: facebook.com/lawyerdotcom Instagram: instagram.com/lawyerdotcom   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

In this episode, Libby Greiwe shares a practical perspective on using AI in your advisory practice without sacrificing authenticity

Watch the YouTube version of this episode HEREAre you looking to learn how to grow as an attorney? In this episode of the Maximum Lawyer Podcast, Jim Hacking, an experienced lawyer and law firm owner, shares candid stories of personal and professional failures, illustrating how setbacks can become powerful catalysts for growth. Drawing on lessons from his own career and referencing figures, he emphasizes the importance of resilience, system-building, and learning from mistakes. Jim shares his insights on the value of failure and how it can be used as motivation. When working in the legal field, you are not going to hit a home run every time. Sometimes you will be successful in winning a case and other times you will lose. This is fundamental in owning or working in a law firm. But, inside every failure is a roadmap to success. There is a silver lining to learn here. That lesson is your response to failure. How you handle it will determine how things turn up for you. It is all about your perception of how you move through your career.Tyson and Jim talk about how to be content amid the chaos that is a law firm. Running a law firm can be stressful, from cases to managing employees. In the midst of all of that, you need to find some middle ground and be content. You need to be able to find some peace because if not, it can be easy to get lost in everything and become overwhelmed.Listen in to learn more!1:01 The Value of Failure5:21 Lessons from Missed Opportunities9:07 Focusing After Failure 14:58 Contentment Amid Chaos 16:48 System Improvements Connect with Jim:Website  Instagram  Facebook  Linkedin  Youtube  TikTok Tune in to today's episode and checkout the full show notes here.

In this episode of The Unconventional Path, hosts Bela Musits and Mike Wasserman sit down with Dave Munson, the founder of Saddleback Leather Company. If you have ever wondered how to build a business that prioritizes legacy over quick profits, this conversation is for you. Dave shares his "non-traditional" approach to entrepreneurship, shifting from his roots as a youth pastor to creating a global leather brand famous for its "They'll Fight Over It When You're Dead" warranty.+4The leather goods market is often viewed as a crowded, commodity-driven space. Dave explains how Saddleback Leather differentiates itself by refusing to compete on price. While many companies cheapen materials to satisfy shareholders or venture capitalists, Dave and his family own 100% of the company. This independence allows them to use the toughest leather, highest-quality linings, and most durable hardware available—creating products like $700 briefcases that are designed to last a century.+4Saddleback Leather operates a factory in Mexico employing approximately 150 people. Dave discusses the importance of quality control when dealing with raw materials like leather, which varies by hide. To maintain excellence, he sources from top-tier tanneries in both the United States and Europe.+3Dave doesn't rely on traditional marketing; instead, he uses storytelling to build a community of "super fans". The Saddleback website is famous for sharing Dave's personal adventures, his family life, and the founding story of the brand. By focusing on brand strength rather than aggressive sales tactics, the company has secured high-profile partnerships with organizations like Toyota and luxury hotels through word-of-mouth alone.+4Now based in Fort Worth, Texas, Dave is currently building a unique headquarters featuring buildings made from compressed leather bales. He shares his philosophy on leadership, emphasizing the need to encourage employees—even if that means helping them eventually start their own businesses.+4Don't Race to the Bottom: Instead of asking why your product is expensive, ask why your competitors' products are so cheap.The Power of Persistence: Dave likens entrepreneurship to karate, noting that the only difference between a white belt and a black belt is that the black belt kept going.Branding vs. Marketing: Focus on building a strong brand identity that people want to associate with.Connect with Saddleback Leather Company: Visit their website to read Dave's memoir and see his latest leather designs.Our podcast is now available on YouTube.  Simply search for "The Unconventional Path" to subscribe and never miss an episode.We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.Thanks for listening,Bela and MikeThe Anti-Commodity StrategyManufacturing and Global FootprintMarketing Through StorytellingLeadership and VisionKey Takeaways from the Episode:

Welcome to Couples Inc! On this episode, we talk about the Iron Triangle of price/speed/quality. Ways to tell your company's story is next; we wrap things up with a quiz about big brand products that were flops. Thanks for listening!

Small performance and production choices can subtly affect how a podcast is experienced. Today, we're taking a close look at Life Fulfilled, a solo podcast hosted by Bernie Borges. We want to be clear that we aren't aiming to tear podcasters down. We are listening carefully and noticing how structure, pacing, delivery, and production decisions shape trust with an audience, and we hope to pass along these insights to benefit you. We walk through the episode calling out what's working, where delivery could be stronger, and how subtle adjustments can improve the listening experience. Submitting your podcast for evaluation takes intention. It's a sign you care about your craft and want to grow. Our conversation reflects that mindset, offering practical insights you can apply to your own show as you continue to refine how it sounds, feels, and lands with your budding community. Episode Highlights: [02:06] Purpose and approach of podcast evaluations[08:07] Branding and positioning feedback[10:02] Website experience and user journey[18:47] Episode titles and keyword strategy[28:05] Introducing themes of fulfillment and clarity[28:41] Audio and video track considerations[31:08] Empowered Podcasting Conference announcement[33:25] Feedback on presentation and delivery[44:26] Midroll ad placement and transition flow[53:06] Audio quality and technical improvement tipsLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Empowered Podcasting Conference Course with Recordings: https://ironickmedia.com/courses/epc2025/Empowered Podcasting Conference 3: Use discount code ‘Podfest26' to get your ticket for under $200: https://empoweredpodcasting.comApplication To Submit Your Show For Evaluation: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform?usp=headerLife Fulfilled: ​​https://fulfilledatworkacademy.com/podcast/stop-chasing-fulfillment-build-it-through-self-discovery/Auphonic: www.auphonic.com Adobe Podcast: https://podcast.adobe.com/en/enhanceRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Live on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Album 8 Track 3 - What's Poppin? Why Commerce Media is the New Golden Child w/Tim SpenglerIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Scale Team Advisory Co-Founder and Managing Partner, Tim Spengler, to talk all things Retail and Commerce Media Networks, the "What's Poppin" topic that is rapidly reshaping the advertising landscape.We are dropping this special edition as a companion piece to our recent Jack Myers episode, and we've got the unofficial "third co-host" of the show to break it all down. We are talking about why performance marketing acolytes are shifting their gaze to this new horizon, the "virtual consumption" lie that traditional data couldn't catch, and why the ability to track "identity" is the new currency of the realm.Whether you're a C-Suite leader or a junior marketer, this conversation dives into why commerce media has exploded into a $67 billion industry (overtaking traditional TV!) and why smart brands are going all in to achieve both scale and precision.Key Takeaways:Truth Over Talk: How "data-led, tech-enabled" purchase history eliminates the gap between what consumers say they do and what they actually buy.The Holy Grail Found: How Retail Media Networks finally solve the age-old marketing dilemma by delivering both high-volume scale and laser-focused precision across the full funnel.Build and Borrow: Why brands entering this space cannot afford "learning curve" mistakes and must blend internal teams with external expertise to launch successfully.Mentioned in this Episode:Lead Human Podcast: Hosted by Tim Spengler & Jack Myers Jack Myers Episode: Check out our first drop of 2026 for the companion conversation! Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

Welcome back to Episode #201 of the PricePlow Podcast! We’re thrilled to be joined by Brooks Thomas, Chief Marketing Officer at Louisville Brands, and Nate Frazier, Founder and CEO of Red Knot Capital and Managing Partner at Gym Snack. Long-time listeners will remember Nate from Episode #098 when he was COO at GNC. Today, he’s back to discuss an exciting new venture that’s filling a massive gap in the protein snack market. Gym Snack: Deliciously Savory High-Protein Snacks Gym Snack is tackling a problem many of us face: protein fatigue. The market is saturated with sweet, chewy bars and gummies, but where are the savory options? Brooks and Nate have created a crunchy, plant-based snack delivering 30 grams of protein per bag with clean ingredients and zero seed oils. Using pea protein as the foundation, they’ve launched three distinct flavors that satisfy both taste and macro goals. The discussion covers everything from manufacturing excellence and vegan certification to the impact of GLP-1 agonists on protein absorption and the critical importance of authenticity in today’s crowded supplement market. Subscribe to the PricePlow Podcast on your favorite platform, and sign up for Gym Snack news alerts before diving into this exciting conversation! https://blog.priceplow.com/podcast/gym-snack-201 Video: Savory Protein Snacks That Actually Deliver https://www.youtube.com/watch?v=hHw8X0eeb5g Detailed Show Notes: Brooks Thomas & Nate Frazier on Gym Snack’s Mission (0:00) – Introductions and Welcome (1:30) – Brooks’ Background and Louisville Brands’ Foundation (2:00) – What Makes Gym Snack Different (4:45) – Nate’s Vision and Industry Perspective (5:00) – The Problem Statement: Where Are the Savory Snacks? (7:00) – Development Journey: From Soy to Pea Protein (9:00) – Three Flavors: Jalapeno Cheddar, Cheddar, and Everything Bagel (9:45) – Manufacturing Excellence and Certifications (10:00) – Nutritional Profile: 30 Grams of Protein, 160-170 Calories Per Serving (12:00) – Clean Ingredient Philosophy: Real Food, Olive Oil, No Seed Oils (18:00) – Protein Fatigue and Market Saturation (25:00) – GLP-1 Agonists and Protein Absorption (35:00) – Authenticity in Branding and Competitive Differentiation (42:00) – Distribution Strategy and Pantry Program (50:00) – Future Flavor Innovation and Collaboration (1:00:00) – The Louisville Manufacturing Advantage (1:09:00) – Where to Sample and Purchase (1:10:00) – Where to Follow and Connect Where to Find Brooks Thomas, Nate Frazier, and Gym Snack Brooks Thomas on LinkedIn Nate Frazier on LinkedIn and Instagram Louisville Brands on LinkedIn Gym Snack on LinkedIn and Instagram Learn more about Gym Snack…… Read more on the PricePlow Blog

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world. Recorded live at the ANA Masters of Marketing in Orlando, this episode explores how the NFL continues to evolve beyond the game itself into a cultural force that brings people together. Since joining the league in 2018, Tim has helped reshape how the NFL shows up — making it more human, more inclusive, and more connected to fans across generations and communities.Tune in for a conversation around creativity, courage, and what it takes to steward a brand that means so much to so many.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work. Nik sits down with John Scheer from Herman-Scheer to break down what branding really is: clarity. They dive into why brand and business strategy are inseparable, how early positioning decisions compound over time, and why skipping foundational brand work almost always leads to expensive mistakes later. And, what's the difference between brand positioning and product positioning? There's a lot to think about.  If you're building a brand from scratch (or trying to fix one that's lost its way) this episode will help you find and build something people actually want to buy into. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠advertising.roku.com/limitedsupply⁠⁠. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond the Sketchbook: Mastering the Business of Design with Industry Leaders. Esteemed practitioners Keith Granet, Grant Kirkpatrick, Tom Stringer, and Louis Taylor share candid insights into the origin stories, critical business skills, and forward-looking strategies necessary to build and sustain a successful design practice. Moderated by Cheryl Durst (EVP and CEO of IIDA), the panel focused on the transition from being a talented designer to running a thriving, resilient business, covering genesis, operations, talent management, branding, and future-proofing. Origin Stories and Industry Appreciation: The panelists shared diverse paths into design. Some were drawn in early (Grant and Tom), while others arrived via finance and business consulting (Keith and Louis). Louis Taylor (Finance, SchappacherWhite) noted that, coming from auditing various industries, design is “absolutely the best industry to work in by far.” The 80/20 Rule of Entrepreneurship: A critical takeaway for design professionals is understanding that running a firm is primarily a business function. Keith Granet and Grant Kirkpatrick stressed that the time split is often 70–80% focused on business (HR, finance, marketing, systems) and only 20–30% on actual design work. Keith Granet (Granet and Associates, Leaders of Design) emphasized that good systems and data tracking (like a monthly “executive summary” of financials) are “freeing” and allow for greater creativity by alleviating stress over payroll and rent. Infrastructure and Skill Development: Hire Your Weaknesses: The consensus was to surround yourself with great consultants (finance, PR, marketing) and “hire your weaknesses” to empower the principal designer to focus on their “highest and best use.” Future Talent Gap: Louis Taylor noted that junior staff coming out of school often require significant training in “soft skills” (people skills, professional email etiquette, presentation, listening) to bridge the gap between conceptual learning and the real-world practice. Branding and Storytelling: Effective messaging must be authentic and focus on an idea bigger than the work itself. Grant Kirkpatrick (KAA Design Group) detailed their use of “The Five Whys” to articulate a vision, which for his firm is the belief that “design elevates the human spirit.” Tom Stringer (Tom Stringer Design Partners) built his brand around his personal value of adventure, which attracts clients who are “kindred spirits.” He emphasized that design is predicated on building trust over multiple generations. Future Proofing and Resilience: AI and Technology: The panelists recognized AI as a powerful, unavoidable tool that will alleviate mundane tasks and enhance existing work, though it also presents a significant challenge (“scares the shit out of us,” noted Keith). Firms must embrace it. * **Talent Retention:** **Institutional knowledge** is key to longevity. Firms are focusing on creating exceptional workspaces, competitive benefits (like sabbatical programs), and internal culture to recruit and **retain the best talent.** * **Mentorship:** Mentoring should be a fundamental part of a firm’s **culture**, not a forced, rigid program. It is essential at all career stages, providing wisdom and long-term connections that help owners stay agile and resourceful.

Pablo Dávila Castañeda⁠ es un redactor creativo y director de arte español que se dedica a las narrativas que ayudan a organizaciones y colectivos a concretar su identidad o sus estrategias de cambio.Hablamos de su libro ⁠La vida gráfica de las películas en el que Pablo entrevistas a once profesionales de la creación gráfica para cine en España para aglutinar la voz de este gremio. Nos cuenta su visión de los diferentes proyectos en los que trabaja, y cómo se van retroalimentando.Esta entrevista es parte de las listas: España y diseño, Arte y diseño social, Diseño inclusivo, Diseño gráfico y Salud y diseño.Pueden ver más sobre su trabajo en estos enlaces:– SPANISH FRAMES⁠, publicación para atraer rodajes a España. Fue una de sus primeras narrativas identitarias.– Libro de memorias de ⁠COCEMFE⁠, una de las mayores entidades de defensa de derechos de personas con discapacidad en España. – Branding verbal y localización para ⁠UNITED WAY ESPAÑA⁠, filial de una fundación estadounidense que crea sinergias entre empresas, entidades sociales y ciudadanía.– Discurso gráfico de libros sobre identidad cultural y cine ⁠NUEVO NUEVO MUNDO⁠ y ⁠MONTAJE PARALELO⁠ para el INSTITUTO CERVANTES.

Watch the YouTube version of this episode HEREAre you looking for tips on how to be a good leader? In this episode of the Maximum Lawyer Podcast, Tyson interviews Nik Kinley, a psychologist and leadership expert, about the “power trap” and identifying early warning signs. They also discuss the challenges professionals face when moving into leadership roles.  Nik shares the idea of the power trap and identifying signs within people. The power trap is the idea that power changes anyone who has some. When someone has control over something or influence over someone, it is easy to get lost and become someone who asserts dominance in a negative way. Determining a power trap within someone can include people with insecurities, those who are afraid of losing power and those with narcissistic tendencies.When new leaders emerge, there are some psychological shifts that happen when a lawyer goes from working solo to working with a team to owning a law firm. There is an increase in responsibility which can be exciting or daunting for some. It is important to think about this and figure out how you want to proceed. You need to start thinking like a leader. Do you want to take more risks, give your opinion or be more conservative in giving your opinions. This will help determine what kind of leader you want to be.Take a listen!1:13 Early Signs of Power Trap 10:00 Psychological Shift for New Leaders 26:05 Psychological Safety vs. Information Flow 53:03 Restraining vs. Surrendering Authority1:02:17 Top Leadership Habit to Change Connect with Nik:Website  LinkedinTune in to today's episode and checkout the full show notes here. 

In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining.We've both been there. Saying yes when we should've said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we've learned after nearly two decades in the wedding industry, why “more” isn't always better, and how clarity in your brand, boundaries, and communication changes everything.If you've ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We're talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term.Sometimes growth doesn't come from doing more.It comes from doing things differently.Listen in, laugh with us, and take what resonates as you continue building a business you're proud of.Timestamps:00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener EngagementThe next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

Michelle Cordeiro Grant is a powerhouse founder who knows how to build a brand–and community–from the ground up. In 2015, she founded LIVELY, a lingerie company dedicated to empowering women to live confidently. LIVELY broke new ground in the lingerie industry by prioritizing style and comfort, coining the term Leisurée. After LIVELY's monumental $105 million acquisition after just three years, Michelle founded her next community-driven brand, GORGIE, an energy drink that combines benefits from green tea, essential vitamins, and biotin to make wellness fun. In this episode of Claim Your Confidence, we discuss Michelle's journey as a founder, how leveraging your network is one of the biggest shortcuts in business, and mastering branding.Join us as we talk about:The meaning of “proximity is power” and how Michelle found success in her early careerWhat Michelle learned about branding while working at Victoria's Secret and the importance of curating your company's “trailer”Why you should view your business as ever-evolving rather than staticHow Michelle founded LIVELY and GORGIE and her community-focused approach to creating a brandLetting go of the noise, remembering the why, and pursuing your own vision of successFind Michelle:www.michellecordeirogrant.comIG: @the_michellegrantTikTok: @the_michellegrantLinkedIn: Michelle Cordeiro GrantFollow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia FenetQuestions or comments, we'd love to hear from you...send us a text!Record a question here so we can answer it on the next episode of Claim Your Confidence.To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, follow us on Instagram and on YouTube.If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.Recorded at The Newsstand Studios at Rockefeller Center.Thank you for listening.

Learn more about Karen and buy your prosperity pillow at: https://www.americanprosperitypillow.com/https://www.tiktok.com/@americanprosperitypillowhttps://www.linkedin.com/in/homefrosting/Show Notes:

Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Libby sits down with transition expert Shelby to unpack the increasingly complex landscape of advisor independence. With more channels, platforms, and business models than ever before, many advisors feel the pull to explore new options — but don't know where to start. Together, they walk through how to think strategically about change, avoid costly missteps, and design a transition that truly supports your long-term vision

EPISODE 12  “The Business of Branding, Banned Words, and Burst Water Heaters”In this week's episode Dr. Ashley Joves, Dr. Toni Torres, and Collin dive deep into the "messy middle" of the startup journey—moving from the dry world of legal paperwork into the high-stakes world of branding and insurance.If you've ever felt overwhelmed by the "invisible" work of being an owner, this episode is a must-listen. Toni and Ashley pull back the curtain on the mistakes that cost six figures and the aggressive credit strategies you need to secure a massive cash runway before your loan even hits the bank.What You'll Hear in This Episode: 08:15 – The Paperwork Foundation: PLLC vs. DBA • Why Toni filed for a PLLC • The crucial step of filing a DBA so the bank can actually accept your checks • Why your legal name and your brand name don't have to be the same16:40 – Credit Card Hacks: Why you should ask for an $80k limit • Toni's advice on overestimated monthly spend to avoid a cash flow crunch • Ashley's "ego bruise": The $100 credit limit increase story 25:30 – The Soul of the Brand: Working with Studio 8E8 • Moving away from the "toothbrush and tooth" logo for a boutique aesthetic 34:15 – Trademark Wars: The $$$$ mistake • Ashley's horror story of a LegalZoom • Why you have to "defend your mark" once you own it45:10 – Insurance & Scheduling Hacks • The "Banned Words List" • How Bloom Dental Co. handles no-shows with the "Final Attempt" text 55:00 – What saved Toni's life this week? • Winning the insurance appeal and finally finishing that Nevada State Board inspectionToni is hitting a technical wall with Open Dental and needs the community's help! Since Bloom Dental Co. takes so many prepayments, her 'unearned income' reports are showing a negative value for the month once the procedures are completed.The Question: If you take prepayments, is this normal? Are you seeing negative values on your aging reports, or is there a 'secret click' in Open Dental to post these prepayments more cleanly? If you're an OD PRO, let us know!Connect with Toni: Instagram: @the.joyful.dentist • @bloomdental.coConnect with Ashley: Instagram: @ashleyjovesddsThis episode is made possible by: Studio 8E8 — Dentistry's story-driven growth agency for startups. Learn more at https://s8e8.com/vsl Net 32 — The online marketplace to compare brands and prices so you never overpay. Check them out at net32.com/themakingofSupport the showFind Out More Thank you for listening to The Making Of podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above. SUBSCRIBE to our NEWSLETTER HERE Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact us at - themakingofadental@gmail.comFollow us on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!

SHOW NOTES:SUMMARY: This is part of an FAQ series featuring Michelle Griffin and Matt Zaun, who discuss personal branding and strategic storytelling.Michelle Griffin coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He's the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.

Points of discussion:1. How we rebranded Cowbell Brewing [Full Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

How to work with us, our services, lay of the land.   Want to work with us in 2026? This is how. Michelle has compiled alllllll of the ways you can join forces with our team, from bespoke brand design to bragworthy launch packages and creative retainers. Plus, stick around till the end to learn about the upcoming referral program for our superstar referrers (cash, credit, no catch). Whether you're dreaming of a total glow-up or just want some expert help to level up your business, tune in for the all-access roadmap to working together this year. Why play small when you could stand out? ------------------------ In today's episode, we cover the following: Mini vs. full-service brand design Consulting services Brand launch packages Ongoing creative retainer partnerships One-off projects Upcoming referral program ---------------------- RESOURCES: Episode 240: Streamline Your Brand Design Process with AI Episode 241: 10 Most Common Rebranding Questions Answered Episode 227: Branding File Management Made Simple Episode 249: My Journey in Branding and Entrepreneurship Episode 250: Client Case Study: Amador Wine Country Read the blog: 7 Strategic Reasons Podcast Sponsorships Outperform Social Media Ads ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   -- COFFEE -- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -- ZENCASTR -- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . -- AUDIBLE -- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: DraftKings, Acorns, Factor, Shopify & Quince • Download the DraftKings Sportsbook app NOW and use code BADFRIENDS* • Acorns: Join the over 14 million all-time customers who have already saved and invested over $27 billion with Acorns. Head to https://acorns.com/BADFRIENDS or download the Acorns app to get started. • Factor: Head to https://FactorMeals.com/badfriends50off and use code badfriends50off to get 50% off your first Factor box PLUS free breakfast for 1 year. • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends • Quince: Go to https://Quince.com/badfriends for free shipping on your order and 365-day returns. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Bobby Supreme 5:00 Most Peaceful Moment 10:00 Prosthetic Shaka 15:00 Head Transplant 20:00 Hot Tub in the Bath 27:00 Rudy Shoots Her Shot w/ Marcello 34:00 Lorne Michaels is Watching 40:00 A Guy Like This 45:00 Zombie Apocalypse 50:00 Bobby's Algorithm Scares Marcello 55:00 Rudy Shows Marcello Balut 1:00:00 Impractical Joker Charcuterie Board 1:05:00 Slow Open, Fast Close 1:10:00 La Bamba 1:15:00 Mexican Hairless Dogs 1:20:00 Pink Pony Club More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dave keeps it real on building a profitable Instagram presence. He shares how his process on personal branding and also addresses the fear of failure. Dave also breaks down the difference between goals and standards — reminding listeners that goals point the way, but standards are what actually change your life.

Megan chats with Zhen Zhou about surviving a massive traffic hit, rebuilding income through diversification, and rethinking what it really means to build a sustainable food blog. Zhen Zhou downshifted from a corporate track post-MBA to full-time content creation and is loving it. She currently runs three blogs: greedygirlgourmet.com, alovelettertoasia.com, and tjtakesthetrain.com. If your blog has felt like a roller coaster since the HCU, this episode will feel grounding. Zhen shares what happened when her traffic dropped by 70 percent, why she stopped obsessing over Google, and how systems, funnels, and brand clarity helped her move forward without burning out. This is not a silver bullet episode. It is an honest look at adapting in a landscape that keeps changing. Key Topics Discussed: Stop waiting for Google to save you: Relying on one traffic source is no longer realistic and waiting it out keeps you stuck. Diversification works but it is not simple: Running multiple sites helped offset losses but also revealed how much energy different niches require. Pinterest needs a system not hope: Random pinning creates noise while structured testing creates clarity and consistency. Your sub niche matters more than you think: Seasonality and trends behave differently depending on what type of food you actually publish. Traffic without a funnel is fragile: Fewer clicks can outperform big traffic when those clicks lead somewhere intentional. Email challenges outperform free downloads: Inviting people into an experience builds stronger engagement and fewer unsubscribes. Branding starts before colors and logos: A blog needs a reason to exist beyond recipes if you want people to seek you out. Hope is a better strategy than fear: Letting fear dictate decisions leads to paralysis while hope keeps you moving forward. Connect with Zhen Zhou Website | Instagram

Where Connection Becomes Power. TEDx Keynote Speaker | Brand Architect | Culture Strategist | Media Authority Stephen Seidel doesn't just build brands—he elevates leaders. With over 25 years at the intersection of media, PR, and high-level brand strategy, Stephen works with entrepreneurs, founders, and HR leaders who are ready to lead boldly, align deeply, and scale with purpose. His philosophy is simple yet powerful: connection is the most valuable currency in business today. As the founder of the award-winning Seidel Agency, a best-selling author, podcast creator, and co-founder of the elite men's collective, Gents Journey, Stephen delivers a rare blend of strategic precision, emotional intelligence, and magnetic presence. Known for infusing humor, heart, and clarity, he equips leaders with tools that drive influence, resilience, and legacy-level impact. Your Story Is Your Strategy | How to Lead With Confidence. The Seidel Agency Luxury Strategy. Meaningful Growth. Lasting Impact. Based in Lexington, KY, The Seidel Agency is an award-winning Branding, Marketing, and Public Relations firm built for brands that refuse to blend in. We specialize in organic, scalable growth strategies that create authority, trust, and measurable results—without compromising values. Our proven framework has:

PREVIEW FOR LATER TRADEMARK TROUBLES FOR THE RELOCATING ATHLETICS Colleague Jeff Bliss. As the Oakland A's move to Las Vegas via a temporary stay in Sacramento, they face significant branding hurdles. Jeff Bliss explains the team cannot use "Sacramento Athletics" due to local business conflicts and faces legal battles over the "Las Vegas Athletics" name, which was already registered by another party.