Podcasts about Branding

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: ShipStation, DraftKings, Bluechew & CashApp • Upgrade to ShipStation today to get a sixty-day free trial at https://www.shipstation.com/badfriends. • DraftKings: Download the DraftKings Sportsbook app NOW* and use code BADFRIENDS. • Try your first month of BlueChew FREE when you use promo code BADFRIENDS -- just pay $5 shipping. • Download Cash App* Today: https://capl.onelink.me/vFut/hhm54e0a #CashAppPod Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Gambling problem? Call one eight hundred Gambler. In New York, call 8778HOPENY or text HOPENY (four six seven three six nine). In Connecticut, Help is available for problem gambling. Call eight eight eight seven eight nine seven seven seven seven or visit ccpg dot org. Please play responsibly. On behalf of Boot Hill Casino & Resort (Kansas).Fees may apply in IL. Twenty-one plus age and eligibility varies by jurisdiction. Void in Ontario. Bonus bets expire seven days after issuance. See sportsbook dot draftkings dot com slash promos. NFL Sunday Ticket offer for new subscribers only and auto-renews until cancelled. Digital games and commercial use excluded. Restrictions apply. Additional NFL Sunday Ticket terms at https://youtube.com/go/nflsundayticket/terms. Limited time offer. **As a Cash App partner, I may earn a commission when you sign up for a Cash App account. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Visit cash.app/legal/podcast for full disclosures. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Mikelle takes us behind the scenes of a full brand transformation, sharing her process of reimagining a driving school and its companion app. Nick jumps in along the way as they discuss the balance between creativity and practicality, the challenges of working with real client needs, and the surprising role of authenticity in building something that lasts. You will also hear about the quirks of brainstorming, the impact of AI on the creative process, and even the science of a perfect coffee nap.Whether you are a designer looking to sharpen your process, a business owner thinking about your own rebrand, or simply curious about how an idea turns into a living brand, this episode gives you a front row seat to the real conversations and creative decisions that shape meaningful work.For more information on Wix Studio, go to:https://www.wixstudio.com

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs start out thinking they need a logo and a website. But branding goes so much deeper—it's about shaping perception, standing out, and creating an authentic identity that attracts the right people.In this episode, I sit down with Re Perez, a global branding expert and the founder of Branding for the People. Re's story is incredible—he went from corporate branding in New York to launching his own agency, betting on himself with no list, no audience, and still pulling off a six-figure event right out of the gate.We dive into:The “aha” moment when Re realized he wasn't meant for corporate politics and took the leap into entrepreneurship.How he launched his agency by charging bold prices and enrolling people into his vision—even when others said it wouldn't work.Why his book “Your Brand Should Be Gay (Even If You're Not)” challenges the way we think about authenticity and boldness in branding.The difference between just having a business and actually building a brand that pulls in your dream clients.Why being polarizing can be one of the most powerful branding tools you have.His favorite case studies, from small LSAT prep companies to multi-location businesses that scaled massively because of branding clarity.And finally, how he's now helping entrepreneurs build not just one brand, but an ecosystem of brands in the era of AI. This conversation isn't just about branding—it's about courage, clarity, and betting on yourself. Re's journey is packed with lessons every entrepreneur can apply right now.Key TakeawaysBranding is not your logo—it's the perception people have about you before you even walk in the room.Not everyone is meant to be your client, and that's okay.Authenticity and boldness will push some people away but pull the right people toward you.Vision + execution beats waiting until you “feel ready.”

Erica shares a deeply personal account of her family's financial struggles and their journey to overcome significant debt. She transparently discusses the emotional and practical challenges of making drastic financial decisions, including selling assets and adjusting spending habits, to regain control of their finances. Krooppin emphasizes the mindset shift required to prioritize financial health over external perceptions and the difficulty of having honest conversations about money with family. Through her experiences, she offers a relatable perspective on the process of course-correcting financially and the ultimate goal of achieving financial freedom and giving back. Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

In this episode, Sally gets real about hitting rock bottom with burnout — and how she turned it around by simplifying systems and focusing on what really moves the needle. You'll learn the 3 biggest mistakes entrepreneurs make that keep them stuck, why shiny tools and busywork lead to burnout, and how to avoid feast-and-famine marketing cycles. Sally introduces her proven List Growth Made Easy Method (Build → Measure → Optimize) and shares client success stories that prove you don't have to hustle endlessly to grow.

Vendre c'est convaincre. Et le meilleur moyen de convaincre, c'est de présenter ses arguments. Mais personne ne nous a appris à présenter. Alors sur cet épisode je vous propose un cours accéléré de persuasion avec un spécialiste de la communication d'influence, Henri de Berny.Autres épisodes qui pourraient vous plaire : Vendre avec la transportation narrative3 choses simples à faire pour vendre sur internetVendre grâce aux Stories---------------

Location is everything. Just like in real estate, the spot matters more than the house itself, and the same rule applies in business and marketing. You can have the best product or service, but if it's in the wrong place, it won't win. On the other hand, something not-so-perfect in the right spot can outperform. In this episode, I break down why location is the number one rule and how it applies to your success. Show Notes:  [01:15]#1 A big piece of marketing is about how and where you show up.   [09:19]#2 Show up where you can stand up.  [17:47]#3 Branding. [21:25]Reca Next Steps: ---

Watch the YouTube version of this episode HEREAre you a leader looking for some tips on improving your business? In this episode of The Guild Live Show, Tyson explores the new AI image generation tool Nano Banana, demonstrating its creative features and precise editing capabilities. Tyson also shares insights from Psychology Today on the three habits that set super performers apart.Tyson shares and tests the Nano Banana AI image tool, which can be used to improve your brand. The tool can be used to generate AI images that you can use to create brand logos or designs for your business. You can input words into the generator as well as colours for your image, which will pump out something you can use. You can even edit it further by giving it a command to make it more specific. It's an interesting tool to show your creativity in developing your brand.Tyson also chats about the three habits that set high achievers apart from other people. High achievers usually set transformative goals over transactional ones. Doing this allows individuals to prioritize actions and leave space for exploration. This is something that can set someone apart from others by setting clear expectations for themselves. The second is working backwards to reach a goal. This involves knowing every step of the way from the finish to the start and then figure out where you are. This allows individuals to understand everything they need to do to accomplish their goals. The third and final habit is spending time on things that will deliver returns. In order to reach a goal, it is important to prioritize tasks that will actually get you to the end.Listen in to learn more!00:14 Introduction and testing of the Nano Banana AI image tool7:03 Discussion on habits that set high achievers apart17:06 Lessons for business owners on public behavior22:32 Exploring the push and win lawsuitTune in to today's episode and checkout the full show notes here. 

In this episode of The Level Up Podcast w/ Paul Alex, we dive deep with Mike Koenigs (@mikekoenigs) — a visionary entrepreneur, bestselling author, and creator of The AI Accelerator.

Dedric & Krystal Polite share how they built a real estate empire, landed a Hulu TV show, and created a wealth education platform for new investors.In this episode of RealDealChat, Jack sits down with Dedric & Krystal Polite, stars of Hulu's 50/50 Flip and founders of Polite Wealth Portal, to discuss their journey from 9–5 jobs to becoming respected real estate investors, educators, and TV personalities.The Polites share how social media led to their Hulu deal, why their motto is “doing good while doing well,” and how they built a business model that blends wealth-building with community impact. They also discuss their training programs, building a brand, and the importance of mentorship.Here's what you'll learn in this conversation:How Dedric & Krystal landed their Hulu show 50/50 FlipWhy flipping starter homes is more scalable than million-dollar rehabsTheir investment model: cherry-picking rentals, wholesaling, and flipsHow “doing good while doing well” drives their business valuesThe role of philanthropy and keeping housing affordableHow social media turned them into investor-educatorsThe launch of Polite Wealth Portal and lessons from mentoring studentsWhy mentorship is an investment not an expenseThe pitfalls that stop new investors from succeedingThe power of AI and automation in their business today

Tips from trailblazing brands, strategies to captivate venture capitalists, the explosive growth of the RTD coffee category and much more. This packed episode features highlights from Taste Radio's Chicago meetup and an in-depth look at Nutrabolt's $200 million investment in Bloom Nutrition. The hosts also dive into the next wave of coffee innovation and examine whether energy or indulgence is driving consumer demand. Show notes: 0:25: DO Buy? Ninety Seconds. ‘Bolt & Bloom. A Tost. Coffee Talk. No Pistachio? – The hosts revisit Taste Radio's Chicago meetup and preview upcoming events in San Diego and San Francisco, reminding listeners how easy it is to register. The conversation turns to Nutrabolt's increased investment in Bloom Nutrition and how smaller, fast-growing brands are leveraging relationships with “mini-strategics” rather than selling to giants like PepsiCo or Coca-Cola. They also spotlight non-alcoholic sparkling wine alternative Tost and its recent funding round, before discussing the evolving RTD coffee market and the challenges of standing out in a highly customizable and saturated category. John and Mike highlight Oat Haus' “Dubai Chocolate” granola butter and Jacqui praises Narra's ube vanilla oat milk latte. 27:53: Interviews from Taste Radio's Chicago Meetup – We kick things off with Chomps co-founder and CEO Rashid Ali, who reveals how a $6,500 investment grew into a meat snack empire through smart e-commerce and a customer-first mindset. He's followed by Ingredion's Adams Berzins, who explores the future of sugar reduction and Mollye Santilli of Springdale Ventures, who talks about the investment firm's emphasis on funding culturally resonant, community-driven brands. Brian Rosen of InvestBev detailed his $500M fund's strategic approach to scaling beverage companies, and Hoste Cocktails' Jordan Tepper shared how his premium cocktail brand pivoted during the pandemic. We wrap with SoRSE's Michael Flemings, who explains how brands can navigate the complex cannabis beverage space with a commitment to safety and education. Brands in this episode: Chomps, Hoste Cocktails, C4, Bloom Nutrition, Alani Nu, Celsius, Peet's Coffee, Stumptown Coffee, Intelligentsia, Tost, Laurel's Coffee, Wandering Bear, Chamberlain Coffee, Nguyen Coffee Supply, Rise Brewing Co., Starbucks, Throne Sport Coffee, Happy Coffee, RIP Cold Brew, Beekeeper Coffee, Projo, OatHaus, Narra, Funkytown Brewing, Goodles, Vitaminwater, Bai, Poppi, Begyle Brewing, Spiteful Brewing, Lucky Energy, Apologue, JuneShine, Siempre Tequila, Cann, Nomadica

While everyone obsesses over AI shopping assistants, the real commerce transformation is happening in other spaces. Steve Norris from Logicbroker unpacks how Gen Alpha's $67 weekly spending habits, Roblox's 380 million users, and agentic tools are forcing retailers to reshape their operational backbones. Key takeaways:Loyalty has evolved from transactional to operational - Modern consumers demand authentic brand experiences over points and discounts, rewarding companies that consistently deliver on their stated valuesThe supply chain is the overlooked frontier - While everyone focuses on AI shopping assistants, the transformative opportunity lies in agentic order routing, returns processing, and risk scoringInventory visibility remains the ultimate blocker - Real-time visibility across distribution centers, stores, and supplier networks is still the foundational challenge preventing true omnichannel success"There are people that are buying now that aren't humans... That's just a weird statement when you say that out loud." - Steve Norris"We're moving from this transactional loyalty to more of this operational loyalty... which is like a brand's ability to be able to flawlessly execute on their position and their story." - Steve Norris"I used to hand-code web pages in Notepad.exe... I think we're in the notepad.exe stage of AI." - Phillip JacksonAssociated Links:Learn more about LogicbrokerCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this episode, we dive into simple but powerful strategies to reduce stress and overwhelm in your advisory practice. Learn how to handle unexpected client requests without derailing your day by setting clear expectations and using a Model Week to protect your time.You'll also discover when it's okay to “punt” client questions to future meetings, how to avoid unnecessary urgency, and why most issues aren't true emergencies ⏳. Walk away with tools to create a calmer, more structured work environment while still delivering excellent client service.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!Grab your 3-Day Challenge Sheet HERE!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

From Startup to IPO: Amanda Patterson on Scaling with Strategy and Customer TruthIn this episode of Uncomplicate It, I sit down with Amanda Patterson — seasoned tech marketing executive, former Head of Marketing at Mindbody, and co-founder of Rocket Fuel Labs. Amanda has seen it all: scaling Mindbody from $30M to $200M, growing leads by 300% in a single year, building a marketing team 5x larger, launching the consumer app, and creating the BOLD Conference with speakers like Michelle Obama and Magic Johnson.Today, through Rocket Fuel Labs, she helps early and growth-stage companies build strategies that blend brand, demand, and culture for lasting growth.We cover:Why growth is built detail by detail — not through one silver bulletHow to diversify channels and avoid over-reliance on one platformWhy listening to your customers matters more than your assumptionsBalancing long-term brand building with short-term ROIUsing creativity and offsite brainstorming to solve growth challengesHow to approach partnerships strategically, even as a young companyWhat it really takes to prepare for IPO — discipline, tracking, and cross-team alignmentWhere AI adds value — and why human insight is still irreplaceable

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies' changing power dynamics ~Dentsu's strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar's CMO talk sports marketing strategy

Kopari's VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Your brand is more than a logo—it's the energy, clarity, and trust that sells out your retreats before you even open registration. In this episode, Shannon sits down with Kara Hollinger, founder and creative director of Made Outside, to explore how powerful branding and a cohesive online presence directly influence retreat success. They dig into: Why authenticity is your brand's biggest asset How storytelling builds trust and drives bookings Common branding mistakes retreat leaders make Aligning your website, social media, and messaging to serve your ideal client How to communicate your value so people are ready to buy Kara also shares a 20% discount on branding packages exclusively for podcast listeners—don't Connect with Kara: www.madeoutside.com Talk about this podcast and get 20% off   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   ---------- Automatically Transcribed With Podsqueeze Shannon 00:00:00  Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys! Welcome to or welcome back to the Retreat Leaders podcast at Shannon. And today I've got an amazing guest on the show that I am so excited to dig into our topic today because I feel like if it wasn't already so very important, it's becoming more and more important every day in the business world that we live in. So welcome, Kara to the show. Kara 00:00:46  Thank you for having me, Shannon. Excited to be here. Shannon 00:00:49  I'm so excited you're here. So Kara Hollinger is on the show. And do you just want to take a moment to tell us, like, who you are? What brought you here? Like, talk to us about who you are. Kara 00:00:59  Definitely. My background is in brand development and design as well as strategy, and I started Made outside. I'm the founder and we specialize in building brands with authenticity, transparency and trust so that the consumer will lean into that purpose and story and then choose you over another competitor. So in most cases, that level of authenticity and storytelling is what drives a consumer into the purchasing ability. And so through design and award winning design, I was able to actually take my intuition and my understanding of marketability and then design and merge that with design, which has been a really great outcome for our clients. And I'm a big supporter of wellness and retreats and leadership. And I think that combining brand purpose into, you know, whether it's a retreat or a leader or even a brand is the key to success in today's market, where it's very convoluted, it's hard to tell who's authentic or who isn't. And that's what we do for all of our clients. And we've had really great success. Shannon 00:02:06  I love this. Okay, so I love this for so many reasons, but especially because just like you mentioned, like if you are not presenting yourself in an authentic but also appealing way specifically to your demographic, then you are missing the boat. Shannon 00:02:24  And I know that a lot of things that you work on is brand strategy and social media presence, as well as website presence. And I think, I think it gets really underrated in the retreat world. I think people just put together a very, in my very humble opinion, a crappy landing page that has maybe a couple of pictures that do not look as good as they should look. and it's just, I mean, I see more and more of them and I'm like, oh my goodness. Like, there's an investment that has to be made in this business if you are wanting to it to be a business. And everybody knows that I'm big on like I, I don't do retreats for a hobby. I don't teach people how to do retreats for hobby. I teach you to do it as a business. And part of business in this world is investing in your social media and your website presence and brand strategy. Because I feel like it's got to tell a story. All of this has to tell a story. Kara 00:03:16  Definitely. And the world of templated websites and put something up with, you know, Squarespace or Wix. Those types of solutions do exist, and they can be successful, but only if they're brought into authenticity and something that's unique for you. Because if we all land on something that feels the same or doesn't feel authentic or is just another batch of stock photos, it's going to be really hard to get somebody to invest their time and money to stop what they're doing, fly and try. They're seeking something to go to a retreat they're seeking. And if you can't collectively tell them what they're going to get in a way that feels safe and authentic, then they're going to start to look elsewhere, or they're going to start to overthink the decision and then possibly not juju at all. So getting to the heart of what makes you different and why you started the retreat, or why this solution is going to be good for the person coming. That is the key to all of it. And you can do that. Kara 00:04:10  So simply with just words and visuals, it doesn't have to be a whole big investment. It's really about how you tell that story and then making sure it doesn't look like everyone else that you're seeing out there. Shannon 00:04:22  I couldn't agree more. So I the way I do my retreat bookings is probably a little different than some people. As far as they don't have to talk to me, they don't have to set an appointment with me. They don't have to be pre-screened by me. I just don't run those types of retreats. There are a there's a time and place for that. But I share that with you because people who don't know me at all are literally. I mean, I'll get on my my registration forms. Where did you find me? Google. So they're finding me and they're booking because of my landing page, because of my messaging, because of my image, because of the story, because of how I'm marketing them. And so that's the bulk of my registrations, or pretty close to 6,570%. Shannon 00:05:00  The other 25 to 30% is coming from referral or repeat guest. Or they've been listening to me and following me a long time, whatever. But the bulk of my my retreats are registrations are coming because of how my messaging is reaching them and the way that it's presented. And so when I tell you this is so important, I mean, this is so important. And even if you are someone, a host who, you know, you want to interview them first, they have to apply, they have to whatever. It's still the same thing. They're not even going to fill up that form to set an appointment with you if your messaging doesn't resonate, if it looks like, you know, a junior high schooler, put the whole thing together. You know what I mean? And I see this a lot in the retreat space where it's like, I don't know why my retreats not filling. I'm like, well, we're just going to start here. There's probably a whole lot of other stuff going on. Shannon 00:05:50  But also we're going to start right here. And I love that you talked about trust and authenticity Because I think you and I both know we live in the world now, where if we hear about a company or an organization or anybody we're going to give our money to, where's the first place we look? Nowadays it's social media. You know what I mean? Yes, it's their website, but we usually are on their website, and then we go find them on social media to really validate who they are. What are your thoughts on that. Kara 00:06:17  100% and the consistency between both stops, as well as how you email or solicit, has to be consistent and equally as professional. So somebody reached out to me recently and I thought it was very engaging. But then I went and found them on social and it was filled with stuff that was not authentic. It was really sloppy and done by I, and I immediately bounced. And so that originality is as important and the sales not going to come through just your site. Kara 00:06:45  It is through learning and engaging as well as social hearing, trust building and the social aspect has to reassure them that where they're coming, It's not just safe. Like, am I going to get hurt? But it's safe. Like I'm making the right investment. And is this what I'm looking for? Because when people are out there seeking these types of scenarios, they're actually looking to either feel better, find vision, reset, meet people. a lot of it's around feeling better, but it could be a series of just letting go. It could be. But if you don't show up and understand what you signed up for, or if what you see online is actually authentic to the experience you're going to get when you show up, it's that validation on social that actually confirms a sale. So 100%, and just so everybody knows, a brand is not a logo. A brand is how you show up as a company or as a person in every aspect the photography, your voice, your social, how you, send them the materials to get ready for the retreat, to how you answer the phone. Kara 00:07:53  It's all important. And that brand as a whole needs to look and feel the same across all platforms. And if it doesn't, it doesn't have to be custom. With a big, huge website. It could be a simple website, but the visuals and the storytelling needs to be simple and consistent across all touchpoints. Shannon 00:08:11  Oh, okay, now you're really talking my language because it's not just a one stop. It's not just the website, although that typically is. The starting point is sometimes it might be the social. That's the starting point, but they're quickly going to make their way to the website. They're going to make their way to both. Right. Period. It's 100%. So yeah. So there's multiple touch points. And then also the communication right away. Like if they make contact with you, what does that communication look like when they register. The whole process is part of your brand. And I'm so glad that you are clarifying that it's not a logo. I can't tell you how many times people get caught up in my in what my logo is. Shannon 00:08:40  That's everything. Listen, it's a very small. Believe it or not, part of the picture, right? Kara 00:08:45  It's like one pillar of your body, you know, it's like it's a small piece of the thing. And it's important that it resonates too. But people aren't going to hire you because of your logo. They're going to hire you because of how you feel. And if you have that element of attraction or law of attraction that bring you in, that is 100% aligned on every touchpoint. Because if it's really cool here, then they go somewhere else and they're getting a different experience. You automatically lost trust and that's why the consistency is key. Shannon 00:09:14  Yeah I so agree. So I love this. So we're talking about that. Your website has a look and feel and verbiage and energy to it. So should your social media match. So should your emails show. So should all. Everything should match that look and feel and energy that you are trying to create. And I think sometimes we don't know what that even is or how it should look. Shannon 00:09:37  Unless we work with someone like you or an organization that can help us see that. Because sometimes we just get caught up in the logo or, you know, whatever it is. And we're thinking, I'm going to just do this on Canva. I'm going to create a logo, pick a couple colors, and then I'm done. Kara 00:09:53  Exactly. And I am a big believer in Canva and we use it. We personally don't use it. We set our clients up with Canva templates. Once we're done doing our job so that that consistency piece is key. And you have to think of it as, how you meet anybody. Like you're going to go and say, hi, my name is Karen. Wait outside. But that's not enough. Like, you need to speak of who you are and why you're different in order to get attention. And it's the same for your brand. So like, just because I people like my dress and I dress very simple today, but say that was a compliment. They're not going to hire me because of my dress, they're going to hire me because of the whole picture. Kara 00:10:32  And that's why that logo is it's important that it doesn't, you know, it's legible, it's attractive. It doesn't feel dated, it doesn't feel too trendy. Like those are things that we need to look for for the logo. But that is like third of importance as to the whole picture. And that consistency and transparency is really reigning above the way the logo looks and what your color palette is. And I get asked a lot of times. Like we just see the logo on an updated color palette and I'm like, okay, but then you're going to need these things. And so we have to coach them on. When they put that new logo somewhere, it's not going to spike sales. It's not going to spike the call. What's going to spike that? Is that again I hear you I feel you I see you. That is the piece that is the component that you want to reach your consumers. And if you can figure out how to word that and how to make it feel like that through your brand, your sales will increase and you will get stickier. Kara 00:11:27  And they not only will love it, but then they're going to come and they're going to get the experience. They expected it, and they're going to go home and tell the people, and then they're also going to share it on social. So that viral ness is important in that first step. Shannon 00:11:39  Hey, retreat leaders, pause that retreat planning for just a second because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat mastermind training and come join me across the pond. Yes. Okay, so I love this because a lot of retreat leaders don't know how to word it. Shannon 00:12:25  They don't. They don't know how to position it. They're like, well, here's here's they hopefully know who they can serve, right? Who their ideal guest is. Hopefully they know that and they know the problem that they can solve or solve for that person, but then they don't know where to go from there. And is that something that you and your group does that they can help? Kara 00:12:42  Conditioning is is everything, to be honest. and we really want that to be stable and established and and Attractive before the visuals ever get involved. because that like, you need to think of not what you like, not your personal style and your personal preference. You need to think of what the person you're wanting to show up needs and what they need to see and feel. And again, you got to know the emotion. Every retreats different. Some are more fitness, some are more wellness, some are more mental health, some are more silent. You know, relaxation. But what are what is their pain point? And then the moment you can position yourself to build trust and authenticity around their pain point, that's the position is like what you do, how you do it and why you're different. Kara 00:13:29  And then if you can say that in a way that's compelling and interesting and attractive, it's, it's a it's a home run, because then all of the visuals back that up. And so then that's why the logo is, is like a piece of it. It's all the messaging and all the little graphics and all the things that really instill and insinuate what it is that makes you different is how that brand look and feel. And consistency starts to build. Because if you just start creating pretty things, you're going to, again, blend in, because there's a lot of pretty things out there. But what you need to do is, is match that message with how it's going to feel. And then the visuals come into play. And I mean, I'm an award winning designer. So for years I thought design was everything. And then as I started to own my own businesses and help thousands of businesses, I realized the positioning and the strategy behind how you're going out and getting the business is the success component. Kara 00:14:21  And then the visuals, I mean, it's it's really amazing once you have that positioning, right, how far the visuals take off and how easy it is, it's like there's no overthinking. You're just doing because you have a North Star that you're following, and then that North Star is solving the pain point and the problem of who you're trying to attract in. Shannon 00:14:41  Yes, I really do believe I mean, I with all, every fiber of my being, I believe one of the biggest struggles for retreat leaders is this it's their marketing message. It's there. It's their brand. It's the look and feel of what they're trying to communicate. And. And I feel like they struggle the most with this. And this is where they get the most stuck. And they just put something together and then wonder why it's not working. And so please hear me when I say this for my listeners. Like, this is where you are stuck. I, I promise this is probably where you're stuck and you're thinking you're not getting sales because of your price, or you're thinking you're not getting sales because of the location or whatever. Shannon 00:15:21  And it's probably 99.9% of the time. It's the branding, and the messaging is falling flat. It's not reaching who it's supposed to reach. It's not consistent. It's not vibrant. It's not the energy you're trying to create. You're not attracting the people you want to attract because it's just not hitting the mark. So I'm so glad you're talking about it. Kara 00:15:40  Yeah, 100%. And again, you can go to Squarespace and build a website over a weekend. And and it could be very successful if you have the positioning and an authentic voice and really great visuals. It's not the methodology of how you do it. There's a lot of ways such as Canva, such as AI, to get there, but you have to start with that base of of being different. Like if you look like everyone else, there's nothing to sink your teeth into that makes you stand out. And especially when you start to advertise. Because if you start putting money into that and then you start soliciting people to land, that ad could be the best looking ad ever. Kara 00:16:20  And it could say, but if they land on your website and then it doesn't feel like that, or you're not answering those questions, they're going to bounce and your bounce rate will be so high because they're going to land on something that doesn't feel safe, authentic, or, you know, matching their pain points. And so that that's why the the visuals kind of come in second or sometimes there. Shannon 00:16:40  I really do think that you're exactly right. And do you have to hire a professional? Maybe not. But here's where I think the struggle is, is they they don't have the skill set if I'm being honest. They just don't like I have to. I have to partner with someone I don't. Just my skill set is what I deliver at the retreat and what I teach people to do. But when it comes to exact marketing branding strategy, I have to bring in someone else for my own stuff. I can see other people's better than my own stuff, right? It's that's what happens sometimes. and so working with a, an organization or a partner or somebody who knows how to do that, I think is really, really valuable, especially if, as a retreat leader, you're sitting here going, why am I not getting the sales? What is happening? And if you're truly consistently showing up but you're not getting the the traction you think it is almost most likely to do with your branding and your messaging. Shannon 00:17:33  It's just falling flat. Kara 00:17:35  100% I agree. And we help people. And one of the things that makes us uniquely different is we will work with what's working and help you with the roadblocks that aren't or the gaps. So it's not like you have to come to us and we have to do it all or we won't work with you. We actually look at what's working and what brand equity you have, and in some cases, there's a lot that's working and we can kind of just come in and we don't Band-Aid. We actually solve it and we look at the problems and then we look out also not where are you now? Where are you going? So everything we're building and creating is actually giving you legs to get to where your ultimate vision is so that you don't have to redo this like the goal of branding. And most of our clients are in ten plus years. Not only are they still coming back to help them grow, but they're not coming back to rebrand. And that is because the level of who they are and what they do is so clear and it's timeless. Kara 00:18:30  It doesn't feel trendy or attached to something that's popular today. It actually feels, you know, something that could have been five years ago, 20 years from now. It just feels safe and seen. And that is another key to this whole thing, is to stay far away from very heavy trends, because it will make you go through this process again and again. Shannon 00:18:52  Yes, yes. Gosh, I so agree with that. Well, Miss Kara, if somebody wanted to work with you, do you have something special for them? I think you mentioned. Kara 00:19:01  I did earlier. You're offering 20% to anybody that finds us through this podcast. We have lots of packages everywhere, from positioning to visuals to positioning, visuals and a website. We can do them in an intensive process as quick as a week or two, or we can spread it out and do a larger scale project that can take a couple of months. But we understand that these types of projects are kind of hot and they're ready to go. So we have figured out ways for us to build packages specific to retreats and wellness groups. Kara 00:19:33  That can happen as fast as you guys need us to. And we do that hands on one on one. And we have a really specific staff that helps and handles these types of clients. And I am the creative director, founder leader of made and you will work with me individually, and then my staff helps execute all the way to the end. And I am with the project from the beginning to the end. So that's another thing that differentiates us. And we are offering 20% off of any package. If you find us through this podcast. Shannon 00:20:03  Awesome! Well, her website is made outside, but it will also be in the show notes, so I highly, highly recommend that you take her up on this offer because more than likely, if you are not hitting where you are wanting to hit, it has something to do with your branding, marketing strategy and your messaging and where it's falling flat. So Kara, thank you so much for being a guest on the show. Kara 00:20:27  Absolutely, Shannon, thank you for having me. Kara 00:20:29  And I look forward to helping all of your guests. Shannon 00:20:33  Thanks for listening to the Retreat Leaders podcast. Learn more at the retreat. See you next time.

what if your dreams aren't random at all, but oracles guiding your life? this episode is a mystical sit-down with Stella Porta where we explore: dreams as personal oracles, the wisdom and alchemy of bees and other animal symbolism, and the ways our subconscious reveals truths about relationships, trauma, and the soul's path. whether you've been tracking your dreams for years or are just beginning to pay attention to their whispers, Stella's perspective might open a portal into deeper listening, healing, and remembrance. ✨ if you enjoy this episode, please follow, rate, and review the podcast! it helps (more than i can say) to bring more of these conversations to life ✨    i'm letting this episode speak for itself! no introduction, just a sit down with Stella Porta: a dream educator, visual alchemist, and the creator of Honeywomb. Her work serves as a living archive of feminine gnosis. Through dreamwork, myth, and storytelling, she helps women reclaim the symbols that once shaped culture —from the bee to the serpent to the wolf. Her teachings are rooted in the body's wisdom and the ancestral memory that awakens the lineages of the Great Mother. Stella has supported hundreds of women through immersive courses and teaches dreamwork as an embodied tool for weaving realities. She also mentors spiritual entrepreneurs through soulful brand strategy, helping them bring their visions to life in ways that are both magnetic and meaningful.  At the core of her work is this truth: our nighttime dreams are oracles. They are living maps that can guide us toward the life our soul longs to create.  

If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier. I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation. I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message. In today's episode, we're talking about: Why content topics matter more than design or copy  The difference between "specific" and "niche"  How to make content personal to your expertise without making it hyper niche The attention-grabbing formula that gets people to stop scrolling  Why trying to teach a "whole textbook" in one post is killing your engagement Connect with me:  Website Join our email list! Instagram Pinterest Related Episodes:  Ep 149 - The Art of Sublte Selling: Why Your Direct Marketing Isn't Working Anymore Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Live from LTK Con 2025, Amber Venz Box sits down with Allison Ellsworth, Co-Founder of poppi. What started as Mother Beverage in 2018, named for the raw apple cider vinegar at its core, was rebranded to poppi after a Shark Tank debut that same year. Fast forward, poppi has become one of the fastest-growing soda brands in the U.S. Amber and Allison unpack the journey of building the brand, moving at the speed of culture and how a social-first, creator-led strategy can redefine an industry.WE DISCUSS:00:00 - Introduction to the Journey of poppi02:30 - The Founding Story of poppi05:19 - Branding and Rebranding: From Mother to poppi08:22 - Understanding the Market and Consumer11:17 - Navigating the Digital Landscape and TikTok14:09 - The Power of Creator-Led Marketing16:58 - Cultural Relevance and Marketing Strategies19:35 - The Impact of Shark Tank and Strategic Investments22:38 - Scaling the Business: Lessons Learned25:14 - The Importance of Passion and CommunityLTK for CreatorsLTK for BrandsLearn more about More To SayWatch on YouTubeFollow and shop Amber's LTKFollow Amber on InstagramConnect with Amber on LinkedInFollow Allison on InstagramFollow Allison on LinkedInFollow poppi on InstagramFollow poppi on TikTokpoppi website Hosted on Acast. See acast.com/privacy for more information.

Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. Welcome back to the virtual building, Jodi Anderson Jr.! Here are a few key takeaways from the episode:Education is a Transformational ForceBrand Identity Matters, Looking at Allen IversonVisionary Leadership, Thinking 5, 10, 15 Years in the FutureLeadership in Action, working alongside your teamBrand Clarity, Is important to understand your brand lover!Human Connection is still important with tech and AiStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Logos, Marketing, and Branding and info that just works

Are you constantly busy but never actually moving the needle in your business? In this episode, Sally unpacks the hidden cycle of procrastination that keeps coaches, speakers, authors, and course creators stuck in overwhelm and avoidance. You'll meet Penny the Procrastinator and Mia the Money Magnet — two avatars that will make you instantly see where you're showing up in your business. Plus, Sally shares her personal journey of being trapped in the “hamster wheel” of busywork and perfectionism.

Pourquoi certaines pages de vente captent-elles instantanément notre attention, alors que d'autres nous laissent indifférents ? La réponse se trouve souvent dans les rouages invisibles de notre cerveau.Dans cet épisode, nous plongeons dans l'univers fascinant de la psychologie appliquée au marketing et explorons comment les biais cognitifs influencent nos décisions d'achat. De la preuve sociale à la rareté, en passant par l'effet de cadrage et la réciprocité, vous découvrirez comment transformer vos tunnels de conversion en véritables accélérateurs de croissance.Pourquoi écouter cet épisode ?Si vous cherchez à améliorer vos conversions sans tomber dans des tactiques agressives, cet épisode vous donnera des clés pratiques et éthiques. Vous repartirez avec une compréhension fine des mécanismes psychologiques qui influencent vos prospects, et des idées concrètes pour optimiser vos pages, vos offres et vos parcours clients.

When a company's values don't match its actions, the impact can be devastating. Kim and Amy speak with investigative journalist Gardiner Harris about his book, No More Tears: The Dark Secrets of Johnson & Johnson. Harris uncovers how a company once seen as the gold standard of integrity used its famous “Credo” to build emotional trust while covering up harmful practices—from baby powder linked to cancer to its role in the opioid crisis. The conversation goes beyond one company, raising bigger questions about accountability, transparency, and the systems meant to keep us safe. It's a candid look at how misplaced trust can cause lasting damage—and what it really takes to create a culture where honesty and responsibility come first. Get all of the show notes at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RadicalCandor.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Episode Links:⁠⁠⁠⁠⁠⁠⁠⁠⁠ Gardiner Harris No More Tears: The Dark Secrets of Johnson & Johnson  The Weekly | A Secret Opioid Memo That Could Have Slowed an Epidemic | The New York Times A Devastating New Exposé of Johnson & Johnson Indicts an Entire System | The New Republic The Johnson & Johnson Cancer Drug Scandal That Encapsulates Corruption In Health Care | STAT News J&J Is Back On The Legal Warpath After Striking Out In Baby Powder Bankruptcy | Reuters Antipsychotic Drugs and Nursing Home Residents: What Do the Different Numbers Mean? | Center for Medicare Advocacy Empire of Pain: The Secret History of the Sackler Dynasty The Least of Us: True Tales of America and Hope in the Time of Fentanyl and Meth  Physician Payments Sunshine Act (also known as the Open Payments program) Watch Cold Case: The Tylenol Murders | Netflix  Connect: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Chapters: (00:00:00) Introduction Kim and Amy introduce Gardiner Harris, investigative journalist and author. (00:01:01) No More Tears Why Gardiner's book hasn't been widely covered by the media. (00:07:35) Hidden Dangers of Products Overview of Johnson & Johnson's vast range of dangerous products. (00:15:13) Antipsychotics in Nursing Homes How antipsychotics were pushed to sedate elderly patients. (00:16:58) Opioids & Corporate Responsibility The role Johnson & Johnson played in the opioid epidemic. (00:24:04) The Power of Branding & Emotional Trust The exploitation of emotional branding to avoid accountability. (00:27:28) Incentives, Conflicts, & Complicity How financial incentives corrupted doctors, researchers, and hospitals (00:39:12) Breaking Points & Speaking Up Stories about the individuals affected by Johnson & Johnson. (00:47:27) The Cult of the Credo How J&J weaponized its corporate credo to silence whistleblowers. (00:52:19) How J&J Got Away With It The ways J&J avoided accountability and hid decades of misconduct. (00:57:36) Tylenol, Safety, & the Illusion of Trust The FDA's inability—or unwillingness—to enforce safety despite evidence. (01:03:29) Hope, Oversight & Individual Action How individual action and awareness can drive systemic change. (01:08:10) Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

Fall is here, which means back to school, football season, crisp apples, and the world's biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 16–18, featuring headline speakers like the CEOs of Google and Starbucks, plus musical guests Metallica and Benson Boone.In this week's episode, Jim welcomes Ariel Kelman, President and Chief Marketing Officer of Salesforce, to talk about the power of Dreamforce, what it's like working under visionary founders like Marc Benioff and Jeff Bezos, and why rethinking organizational design with agentic AI at the core is critical for the future. With Salesforce leading the charge in cloud-based CRM and now AI innovation, Ariel shares his unique journey—from his early days at Salesforce, to Amazon Web Services, to Oracle, and back again—offering lessons in marketing leadership at scale.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Monster Jam trucks, Disney On Ice skaters, dirt bikes, and even the circus – join us as we dive into all things family shows with Windy Reeves, Senior Director of Event Marketing & Sales for Feld Entertainment, the leading global company of live touring family entertainment. Feld is the powerhouse behind Monster Jam, Supercross, Ringling Bros. and Barnum & Bailey Circus, and Disney On Ice, and Windy gives us a behind-the-scenes look at how these productions come to life. We chat through exciting new additions to the tours, and how she builds the Atlanta shows, sets the pricing, works with PR and group sales to develop campaigns and promote their shows. Learn how she and other promoters leverage new exciting things each year to pitch media, and how they have been leaning more into influencer and celebrity marketing. Learn how Windy got her start in her career, from attending Georgia College State University to stints at the Union Reporter and Macon Centreplex before joining Feld, and how the excitement has kept her in this role while giving her fulfilling opportunities like being a Lead Adjunct Professor at University of South Carolina for a class offered by Feld. Buckle up and listen in as we run away with the circus on this fun, informative episode.Windy Reeves: Facebook | Instagram | LinkedIn | EmailFeld Entertainment: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

From Baby Boomers writing checks to Gen Z giving online, every generation engages with philanthropy differently. In this episode, Roy Jones sits down with Kyle Gorman, Executive Director of Advancement at the Evansville Rescue Mission, to unpack the trends shaping donor behavior across the ages. Kyle shares lessons from leading a $9 million capital campaign, insights on balancing direct mail with digital, and why branding matters more than ever for nonprofits. Whether you're trying to reach loyal boomer donors, middle-aged givers blending mail and online, or younger supporters building lifelong habits, this conversation will help you navigate the shifts and grow stronger relationships with every generation.

What does it take to grow a print shop 4X in just four years? Matt Pasut, owner of Team Outfitters in Sarnia, Ontario, shares how he went from running a marketing agency to scaling a decorated apparel business by blending smart systems, Printavo, AI tools like ChatGPT, and deeply rooted community branding.

Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.

In this energizing episode of the FinTech Hunting Podcast, host Michael Hammond sits down with the unstoppable Dalila Ramos — industry-leading recruiter, founder of Love & Tacos Media, and social media powerhouse — for a candid conversation on the real state of recruiting, branding, and marketing in mortgage and fintech.

Optimizing your website for Q4 success, making your personal brand stand out, and adapting to the changing landscape of content creation with Madison Wetherill from Grace and Vine Studios. ----- Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad. Branding, Blogging, and Q4: How to Stand Out Online In this conversation, Madison discusses the importance of personal branding and website optimization for food bloggers, especially as they prepare for the critical Q4 season. She emphasizes the need for food creators to carefully define their niche and audience, effectively communicate their brand message, and integrate your brand into your site. Madison also shares strategies for standing out in a saturated market and the significance of calls to action on websites. The discussion highlights the evolving landscape of content creation and the need for bloggers to adapt to stay relevant and connect with their audience. Three episode takeaways: How to audit your own content — Madison shares how to review your site for user experience and brand messaging. She explains how to optimize individual blog posts to convey your personal brand and voice, why you must always review your blog on mobile, and how to ensure that every page on your website reflects your brand. Madison describes this process as the foundational work that will make your brand sustainable in the years to come — sold. How to adapt to the changing landscape of content creation — Bjork and Madison discuss the importance of creating an online space and content style that is uniquely yours to stand out from AI (and in a saturated market). Engaging with your audience through personal stories can enhance connection, which is critical for building trust with your audience and moving beyond a transactional relationship for recipes. How can you be more helpful for your audience? What makes you different? How (and why) to prepare your site for Q4 — Q4 is a critical time for food creators thanks to increased site traffic and earning potential. But Madison explains that many creators forgot to get their websites ready and are missing an opportunity. She shares exactly how to do this and why website optimization is crucial for converting traffic into loyal followers. Resources: Grace + Vine Studios Joyfully Mad How to Optimize Your Website Design as a Food Blogger with Madison Wetherill The Vine Podcast MKBHD Pinch of Yum Ask From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom Follow Madison on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Watch the YouTube version of this episode HEREAre you looking for advice on how to balance a successful marriage with a successful business? In this episode of the Maximum Lawyer Podcast, Tyson and his wife, Amy, share their journey of building and leading the law firm Maximum Lawyer together. The conversation delves into their evolving partnership, from navigating the challenges of working as spouses to developing a supportive and growth-oriented firm culture. Tyson and Amy talk about their personal and professional growth while being law partners. For both, trial and error is the key to growth, especially when building something together as a team. For Amy, this was something she learned while studying journalism. When working together as partners, success really is shared and more so when both are together contributing and putting in work. This collaboration is key to a successful relationship and business.Marriage can affect a business and both Tyson and Amy provide some insights on that idea. Meshing marriage with business can be a huge issue and can lead to riffs. Tyson and Amy reflect on the issue of talking about work in bed, which led to a lot of disagreements. It is important to identify where the boundaries are and respect what each individual likes to do. It is important to have open conversations about how to keep the marriage going strong.2:26 Exploring personal and professional growth7:24 The role of motivation and accountability in personal growth.17:16 How marriage affects the business52:24 Setting boundaries with challenging clientsTune in to today's episode and checkout the full show notes here.

When Oscar-nominated actor William H. Macy joined Woody Creek Distillers, it wasn't a Hollywood deal – it was a neighborhood one.  Living just down the road from the founders in Woody Creek, Colorado, Bill – known for starring roles in the hit TV series “Shameless” and iconic films “Fargo” and “Boogie Nights” – became a true partner in the craft distillery, not just its face. Now, he's helping build a spirits brand rooted in authenticity, local sourcing, and uncompromising quality – all while writing songs about it and leading surprise ukulele performances at distributor events. In this episode, Bill and award-winning bartender and spirits educator Sean Kenyon discuss how Woody Creek evolved from a small-town operation into a nationally respected brand, all while staying true to its roots: crafting world-class spirits at accessible prices. Show notes: 0:25: Interview: Willam H. Macy & Sean Kenyon, Woody Creek Distillers – Ray opens the conversation by asking Bill about his collaboration with musician John Oates, before the actor shifts to recounting how his involvement with Woody Creek Distillers first began. He reflects on the early days of the partnership, including writing and performing ukulele songs inspired by the distillery during the pandemic and how it became a unique way to build stronger relationships with distributors and customers. Sean shares how he was initially drawn to Woody Creek vodka by its commitment to local sourcing and its accessible pricing. He contrasts the company sharply with other celebrity-backed spirit brands, praising Woody Creek for its authenticity and integrity. Both Bill and Sean emphasize the importance of education and storytelling in their work and discuss how Woody Creek sets itself apart via a welcoming, unpretentious approach. They also highlight some of the most surprising and rewarding aspects of their relationship with the brand and praise its emphasis on connection, community and craftsmanship. Brands in this episode: Woody Creek Distillers

How do you build a boutique fitness brand that stands out in a crowded market? And how do you balance staying true to your values while also marketing for growth?In this episode of Female emPOWERED, I'm joined by my dear friend and returning guest Kari Saitowitz — founder of Fhitting Room in NYC and current CMO of New York Sports Club. With a background at American Express, Pepsi, and a Harvard MBA, Kari blends world-class marketing expertise with the real-life lessons of building and scaling a boutique fitness business.We dive into:How Kari transitioned from corporate marketing into boutique fitness entrepreneurshipThe origins of Fhitting Room and how branding + values drove growthThe difference between brand identity (your fonts, colors, logos) and brand intangibles (culture, values, client experience)Why boutique fitness owners should start with branding as the foundation of their marketingCreative, free marketing ideas that actually work for small studios (referrals, partnerships, member stories, retention campaigns)How AI is changing the way fitness businesses market and operate✨ Kari will also be joining me live at the CEO Summit this November in Miami, where she'll sit on our Marketing Panel to answer your questions directly about branding, client acquisition, and retention strategies.

Julie Cole, co-founder of Mabel's Labels, didn't just survive the boys' club of business—she doubled her valuation and sold to industry giant Avery. In this episode, she reveals the messy truth about co-founders, the brutal tricks buyers use to wear you down, and why staying passionate after the sale might be the ultimate win. 03:15 – From Basement Idea to Business Plan 05:20 – Why Women Exit Workforces to Build Businesses 07:00 – Creating a Product That Actually Worked 09:00 – Word of Mouth, Mom Blogs & Early Social Media Growth 11:20 – Scaling with Smart Partnerships & Summer Camps 13:00 – The Challenges of Having 4 Co-Founders 15:00 – Bootstrapping vs. Dilution: Why They Said No to Investors 17:00 – When Avery Came Knocking: The Unexpected Exit Call 19:10 – How They Negotiated Without Burning Bridges 21:00 – Avoiding Fatigue & Leaving Money on the Table 23:00 – Staying Happy After the Sale (Almost a Decade Later) 25:00 – Lessons on Family, Branding & Staying Passionate

Interested in working with a niched Google Specialized Marketing Team?YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions.Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own frameworks—plus a bonus “hypothetical boardroom” exercise to stress-test choices.Consultant Brainstorm Prompt:“I'm working on solving [insert gnarly problem or opportunity], and I've got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 10 sharp, voice-mode questions in radically different directions to stir insight - Do not keep building them on each other or offer a lot of ‘consulting' until after I've answered all the questions. Ask the questions one at a time, Use creative twists and weird angles to get out of my default thinking. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don't be a slave to them. Go rogue if needed. Challenge me.”Simulated Boardroom Prompt:“I'm working on [insert gnarly problem] with [insert constraint] — ask me 3 brutal questions (1 at a time): what's the real issue, 3–5 key metrics for context, and what wild success looks like. Then simulate a no-fluff boardroom where [insert 3 real thinkers you respect] argue their actual, contradictory views. Let one idea win, name a leader, and have them drop a clear, high-stakes next move — using [insert framework] and [insert mental model] as loose guides, but break rules if better insight emerges.”Our Website: https://hookagency.com/Connect with Tim on FaceBook:   / invigorated  Our meme page:   / roofermemes  DIY Website / SEO guide:   • DIY Home Services SEO  #roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry

Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what's keeping your business from scaling, or worse, from selling? In this week's podcast, Greg Elfrink uncovers the hidden downsides of personal branding and why it's not always the golden ticket people make it out to be. We break down Alex Hormozi's personal branding journey, looking at how his meteoric rise highlights both the power and the pitfalls of building around a personal brand. While the strategy can create visibility, Greg explains why it often makes businesses fragile: customers are buying you, not the product. That dependence makes it difficult to delegate, grow, or eventually exit. That doesn't mean personal brands have no place. As Greg points out, they're valuable for thought leaders and creators building authority. But for founders who want freedom and scalability, relying too heavily on a personality creates risk. Even more concerning, when it comes time to sell, personal brands can hurt your valuation. If your company's success is tied to your face or name, buyers see it as a liability. That can mean lower multiples or no sale at all. Download the episode to find out if personal branding is really the right growth lever for your business. Topics Discussed in this episode: Why personal brands can hinder your business growth (01:42) When you should use a personal brand (08:32) Breaking down Alex Hormozis' personal brand journey (16:42) Businesses scaled on a personal brand are inherently weak (26:12) How personal brands can hurt the sale of your business (31:40) Why you should build a product first, then build an audience (34:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, grab a coffee, and explore the positives and pitfalls of personal branding!

Points of discussion:1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now2. Is a House of Brand right for your brewery? [BBT Newsletter]3. Rebranding Wachusett [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits.Key Takeaways:00:00 Introduction.04:56 Customer retention depends on delivering authentic human experiences.10:35 Intentionality is the foundation for achieving meaningful business results.15:53 Web3H centers on humanity beyond technology and automation.19:18 Branding is about honoring promises, not creating masks.28:35 Human beings crave belonging, connection and significance.30:22 Direct mail is a quiet and powerful channel for marketing.35:08 Overwhelming customers with humanity creates stronger relationships.46:30 Consistency in client retention is strengthened by surprise and delight.50:48 Use data and insights to build confidence and prove success.Resources Mentioned:Greg Smithhttps://www.linkedin.com/in/greg-smith-shwbuntu.YOU | LinkedInhttps://www.linkedin.com/company/buntu-you/Buntu YOU | Websitehttps://buntu.com.au/Insightful Links:https://www.zendesk.com/blog/customer-retention/https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-noteshttps://sendgrid.com/blog/retention-marketing/ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Ever wondered why some leaders just look like they have it all together before they even say a word? Michelle breaks down exactly why visual consistency is your leadership superpower—and how you can use aesthetics to command authority, build instant trust, and make your message impossible to ignore. Discover what it really takes to style your way into becoming the go-to expert everyone remembers and if you stick around, you'll get Michelle's framework for using styled leadership in practice. If you're ready to turn heads and own your narrative (before you even say a word), this one's for you. ------------------------ In today's episode, we cover the following: Michelle's credentials and inside MKW Creative Co. Why aesthetic in leadership matter Examples of women whose aesthetics elevate their authority How aesthetic cuts through the noise The aesthetic/authority feedback loop Memorability and influence Branding yourself as a thought leader Brand personality matrix The Challenge for Leaders: Presentation and Perception Common gaps that undermine authority Framework for styled leadership   ---------------------- RESOURCES: Episode 218: What Real Leadership Looks Like with Veronica Perondi Episode 230: Client Case Study: The Galavant Society Episode 229: Why Your Rebrand Deserves a Launch Party Episode 208: Client Case Study: Avenue 8 Cocktails Episode 113: Hotel Lobby Candle with Lindsay Silberman YouTube: Meet the MKWCC Team ----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Adam sits down with Brian Fullerton of Brian's Lawn Maintenance to share updates on his refreshed branding, new website, and growth plans. They also preview this fall's big industry events—LeanScaper, Equip Expo, and Lawntrepreneur Academy Live—and why they're must-attend opportunities for green industry pros. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

In this episode, Doug sits down with Dr. Deidre Parish, the new superintendent of Amarillo ISD, as she shares her incredible journey from a family steeped in education, to considering a career in medicine, and ultimately discovering her true calling in public education. Dr. Parish opens up about the influences that shaped her path from her grandfather's role as a superintendent to her own experiences in science and education administration. She discusses the importance of collaboration, her passion for curriculum and instruction, and the challenges and opportunities of stepping into Amarillo ISD, a large district with a rich legacy and a small-town spirit.Doug and Dr. Parish dive into key topics like district branding, navigating school closures, supporting staff well-being and mental health, and finding ways to keep both students and adults engaged and growing. Dr. Parish also offers advice on leadership, mentorship, and taking bold steps in your career, all while keeping her focus on building community and fostering a sense of belonging within Amarillo ISD.Key Moments05:37 Collaboration in Scientific Research09:02 Promoting Public Education's Impact12:01 "Tough Budget Decisions Ahead"13:31 "Reallocate Savings for Investments"18:08 Innovative Education and Learning Alignment21:01 Expansive Extracurricular Opportunities25:34 Preschool Program Implementation Challenges26:14 Offering Fair Support to All Staff30:20 Mentorship and Leadership Growth34:37 Intentional Professional Learning Strategies35:47 "Modeling Collaborative Career Planning"41:01 "Leveraging Strengths for Career Growth"Why You'll Love This Episode:Hear how Dr. Deidre Parish went from cancer research to classrooms, following a powerful calling to public education. Her journey reveals a deep commitment to teaching, learning, and community impact.Learn how she's redefining leadership in Amarillo ISD through belonging, storytelling, and strategic curriculum alignment. From launching FanFest to bold district branding, Dr. Parish is focused on unity and academic growth.Gain insight into her leadership approach grounded in collaboration, equity, and support. She shares candid insights on school closures, staff retention, mental health, and growing future leaders from within.Connect with Dr. Deidre ParishLinkedIn: https://www.linkedin.com/in/deidre-parish-phd-edd-4b3bab10 Website: https://www.amaisd.org/ Follow Us OnHost LinkedIn:  https://www.linkedin.com/in/dougrobertsiei/ Company LinkedIn:https://www.linkedin.com/company/institute-for-education-innovation/ Company Website: https://www.instituteforedinnovation.com/ Enjoyed this episode? Subscribe to IEI for more powerful conversations on educational leadership, innovation, and the stories shaping our schools.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: DraftKings, Kachava, Rocket Money, Shopify & ZocDoc • DraftKings: Download the DraftKings Sportsbook app NOW* and use code BADFRIENDS. • Kachava: Go to https://kachava.com and use code BADFRIENDS for 15% off your next order. • Rocket Money: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to https://RocketMoney.com/badfriends today. • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends • ZocDoc: Stop putting off those doctors appointments and go to https://Zocdoc.com/BADFRIENDS to find and instantly book a top-rated doctor today. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ *Gambling problem? Call one eight hundred Gambler. In New York, call 8778HOPENY or text HOPENY (four six seven three six nine). In Connecticut, Help is available for problem gambling. Call eight eight eight seven eight nine seven seven seven seven or visit ccpg dot org. Please play responsibly. On behalf of Boot Hill Casino & Resort (Kansas).Fees may apply in IL. Twenty-one plus age and eligibility varies by jurisdiction. Void in Ontario. Bonus bets expire seven days after issuance. See sportsbook dot draftkings dot com slash promos. NFL Sunday Ticket offer for new subscribers only and auto-renews until cancelled. Digital games and commercial use excluded. Restrictions apply. Additional NFL Sunday Ticket terms at https://youtube.com/go/nflsundayticket/terms. Limited time offer. Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textForget the war stories from guys who graduated 20 years ago—this is the raw, unfiltered prototype of today's Air Force Special Warfare candidate. At just 22, this dude has maxed every test, trained like a psycho, lived in a recreated basic training bay, and even did medic work in Ukraine… all before stepping foot in selection. He trashes Indoc, calls the Air Force “too weak,” admits he manipulates weak teammates, and brags about 26 pull-ups after a PT test. Love him or hate him, you can't ignore him. This is what obsession looks like.⏱️ Timestamps00:00 – Why attributes, not push-ups, decide who makes it 01:00 – Introducing the “Number One Candidate” 03:00 – Why old war stories don't help today's pipeline 05:00 – Indoc was trash, science wins 07:30 – Why he thinks the Air Force is “weak” 09:30 – Maxing the ASVAB and threatening recruiters 11:00 – Built different since 8th grade 12:30 – Why he chose Air Force over Army or Navy 16:00 – Ukraine medic work and drone warfare obsession 20:00 – Two-way street with instructors: “Earn my attention” 22:00 – Why his fellow candidates are “all weak” 24:00 – Training with masks to cut off oxygen 27:00 – Airsoft as FMP prep and JP 3-09.3 study sessions 29:00 – Spotting weakness in 60 seconds 31:00 – Giving bad advice to sabotage others 34:00 – Sleeping in a recreated BMT bay and rucking with 110 lbs 37:00 – Branding yourself to cadre = career draft pick 42:00 – Why he's not afraid of pipeline changes 44:00 – TacP as a contract “negotiation” 47:00 – Eyeing Weapons School as a “doctorate” 49:00 – On 72 IFT failures: “clowns” 53:00 – Weak parents, strong cadre as father figures 55:00 – Military influencers he actually respects 58:00 – Rejecting “one beret” Swiss-Army-knife idea 59:30 – His advice: “Mean it. Or quit.”

On this episode of Christopher Lochhead: Follow Your Different, we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven't listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap (FYD 405).  Laura shares insights from her new book, The Strategic Enemy, emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout's legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has been on the frontlines of marketing for decades, carrying on the legacy of her father, Al Ries, and pushing the boundaries of positioning with her own punchy perspective. So what's the real difference-maker in a market crowding with noise, AI, and everyone vying for a sliver of attention? It's not merely being seen. It's being distinct, thanks to the power of strategic opposition. Join us as we get into it and more with Laura Ries. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Opposition over Superiority Laura puts it in plain English: “The mind understands opposition faster than superiority.” Translation? If you want people to quickly get why they should care, you have to tell them what you're not. Chick-fil-A isn't just for chicken lovers, it's for people who are tired of burgers. In-N-Out doesn't bother with chicken or vegan burgers; they double down on a simple, hyper-focused menu that stakes out clear territory against the bells and whistles of modern fast food. When brands define WHO or WHAT they're battling, it's easier for us to pick sides. Defining an “enemy” isn't about trash talk, it's about clarity. It sharpens what your business stands for, attracts loyal fans, and carves out space the competition can't touch.   Laura Ries on Finding Your Horse & Riding It This goes deeper than companies. The idea holds for personal brands, careers, even college choices. Laura recalls her father's (now out-of-print) classic “Horse Sense”: don't desperately try to do everything yourself; align yourself with the right “horse” (be it a category, a company, a person) and let synergy do the work. In a world of endless new tech and shifting industries, picking the right vehicle can be everything.   Stop Chasing Attention. Start Picking Fights (the Smart Way) At the end of the day, nobody cares about your journey just for the sake of it. They care about how you make THEM matter, how you help them win THEIR battles, or fight an enemy they find worth taking down. So, next time you're tempted to “go viral,” ask yourself: Are you actually useful, or just noisy? Have you defined your enemy? Because if your brand (or your career) doesn't stand against something, it's just floating in the middle… and nobody roots for the middle. Laura's full-throttle approach: get clear, get focused, and don't be shy about drawing a line in the sand. To hear more from Laura Ries and her thoughts on Strategic Opposition, download and listen to this episode.    Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in September 2025 by Wiley. As chairwoman of RIES, the consulting firm she founded with Al, Laura has advised Fortune 500 companies and startups alike on building powerful, enduring brands. Her expertise lies in positioning, brand focus, and creating category dominance in competitive markets.   Links Connect with Laura Ries!

Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author of THE STRATEGIC ENEMY (Wiley, Sept 16, 2025). As chairwoman of global consulting firm RIES, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your Mind – one of the world's best-selling marketing books of all time. Laura has led RIES for more than 30 years, traveling to over 60+ countries to consult with clients and speak on positioning. She is the co-author (with Al Ries) of five groundbreaking books that reshaped modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR, and author of Visual Hammer. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Episode #169: In this episode, Kimberly Lovi discusses the critical importance of podcasting for entrepreneurs in 2025, emphasizing the need for authority, reach, and monetization. She outlines the benefits of long-form content, the role of social media, and various monetization strategies. Additionally, she addresses common fears associated with starting a podcast and encourages listeners to take action and share the episode with others. Chapters:  00:00 The Importance of Podcasting in 2025 02:28 Understanding Media Marketing and Content Creation 04:55 Building Authority and Trust Through Podcasting 07:46 Networking and Collaboration Opportunities 10:22 Monetization Strategies for Podcasters 12:40 Overcoming Fears and Barriers to Starting a Podcast Takeaways: If you don't have a podcast in 2025, you're already behind. Social media is great for awareness but not for long-term content. Podcasts establish your authority in your niche. Long-form content is evergreen and builds lasting connections. Podcasting can lead to significant brand deals and collaborations. Your podcast serves as a content machine for various platforms. Monetization can be direct through sponsorships or indirect through client acquisition. Podcasts help build relationships and networks with industry leaders. Overcoming the fear of being on camera is essential for success. Sharing your unique story is your greatest differentiator. Follow Kimberly on Instagram and TikTok @kimberlylovi or @iconicnationmedia  WATCH us on YouTube and view our brand new studio! 

You've probably seen the headlines: “Make $100K scooping dog poop!” — but what's the REAL truth? In this episode, I share my honest take on what it really looks like to start in today's world. We'll talk about the difference between revenue and actual take-home pay, why this industry is booming right now, how much it really costs to get started (and how I did it scrappy with under $1,000), who this business is actually for, and the hard lessons I've learned over 7 years in the field. Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com