Podcasts about Branding

Hey lady! By now it is clear that we are living through an extreme backlash to the gains made by Black Americans, non-Black minorities, and women. The most glaring manifestation of this is the rollback of Affirmative Action and Diversity, Equity, and Inclusion (DEI) programs across the country. Not only were programs built to uplift non-Whites completely eliminated but they were removed with a velocity that made many American’s head recoil from whiplash. Seemingly overnight companies united to align with the current regime’s warped ideal of what the American workplace should operate as. The thing is we, as Americans, have long moved past civil rights era workplace politics and practices. Black Americans have consistently demonstrated our aptitude and ability to be top contributors to the corporate workforce and that doesn’t have to stop despite this regime’s best efforts, according to Dr. Marissiko Wheaton-Greer, Assistant Vice President for People, Purpose and Policy at an affordable housing nonprofit and researcher on social identity, critical consciousness building, and leadership. Dr. Wheaton-Greer offers a balanced perspective about why this moment feels different and how you can navigate hostile, tenuous workplace situations. Tune in lady and have your Cultivating H.E.R. Space journal with you so you can write down a few of the scripts Dr. Wheaton-Greer offers. Her guidance will have you managing challenging scenarios with grace, dignity and the class you’ve already cultivated. Quote of the Day: "We cannot talk about DEI in broad categories. In order to dive deeply and give people the competence they need to be good colleagues and stewards of this work, we need to be specific and engage in the unique experiences of various communities and identities." – Dr. Marissiko Wheaton-Greer This episode is sponsored by VB Health, a woman-owned, physician-led supplement company creating doctor-formulated supplements that work. We’re featuring Soaking Wet (probiotics + vitamins for vaginal health and natural wetness). Visit this link and use code HerSpace for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Where to find Dr. Marissiko Wheaton-Greer: Website: Greer Consulting IG: @marissiko IG: @greerconsulting LinkedIn: Dr. Marissiko Wheaton-Greer Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

How do you build a product brand that actually stands out in a crowded market? In this episode, I sit down with Alannah Connealy, founder of Raena Health, to talk about how to build a hormone-focused product company designed specifically for women navigating hormone changes, the realities of building a physical product business, and why being known for one thing can make your brand stronger. Alannah shares what it really takes to create products people trust and want to buy, why content marketing played a huge role in early growth, and the lessons she learned while scaling a product company. Tune in to learn what it really takes to build a product brand people trust and keep coming back for.In This Episode, You'll Learn:00:00 Meet Alannah Connealy, founder of Raena Health.03:30 How identifying your ideal customer shapes product design and packaging.07:30 The type of content that converts best for product brands.10:30 Advice for entrepreneurs starting their first product business.13:00 Did you start with one product or multiple products?16:30 Tips for physical product business owners who are just getting started.Resources + LinksLearn more about Raena Health HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comAlannah on IG: @alannahconnealyAlannah on LinkedIn: @alannahconnealy

#920 Quick, think about tasks and skills that can easily be replaced by AI. Logo design has to be somewhere near the top, right? Well, today's chat with my guest, James Barnard, will shift your perspective on becoming irreplaceable and indispensable. Despite AI companies throwing their full force at his niche, James' logo design business is booming in 2026! This session will open your eyes to the key concepts that can help you thrive no matter how low your AI-powered competitors are willing to sink. Tune in because James shares the exact content creation system he uses to turn short-form video viewers into clients and students. We discuss scripting, on-camera confidence, balancing education and entertainment, choosing the right platforms to post on, finding your ideal publishing schedule, DM automation, and more. James then blew me away with his incredible online community strategy. Listen in to hear how a clever partnership with Adobe is providing next-level value for his members! Show notes and more at SmartPassiveIncome.com/session920.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you?Jim's guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers.Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company's first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook.After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and commerce.Tune in for a conversation on risk, leadership, and building work that actually gets noticed.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Sweet Pea Seed Brand In this episode (Ep. 146), we sit down with Colleen Raney, founder of Songbird Seed Co and Diadem Flower Co. If you love a great story, this one's for you. Colleen's path into the flower world is anything but conventional. From studying aerospace engineering and training as a professional actor, to performing Irish music internationally, to building a flower farm in Maine, to moving the farm to Washington—and ultimately launching a specialty sweet pea seed company—Colleen's story is full of pivots, curiosity, and entrepreneurial strategy. And don't even get us started on her sense of humor! Colleen shares how a season of burnout and big life shifts led her to the garden—and how a simple fascination with sweet peas slowly grew into a thoughtfully built seed company. Our conversation wanders through topics like creativity, business strategy, and the realities of building something in the floral world, all anchored by the sense of wonder that keeps pulling us back to flowers. Join us as we chat with Colleen about: Starting a flower farm in Maine and building a thriving local floral business Moving back to the West Coast and adapting to a different flower market Why sweet peas became the foundation of her seed business The process of researching and launching a niche seed company Branding, packaging, and storytelling as marketing tools Growing seed stock and preserving rare varieties Identifying your ideal customer and staying focused on a narrow market Managing comparison, visibility, and self-doubt as a creative entrepreneur Shifting away from "content creation" toward documenting real work on social media Building authentic community around a niche product This episode of the Botanical Brouhaha Podcast is brought to you by: Bloom Trust Co. Circle Retail 2026 Simple -- Soulful -- Connection.  Click here to learn more. You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find Amy on IG at either @botanicalbrouhaha or @bloomtrustco and Natalie at @hey.nataliegill or @native_poppy This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.    

Send us Fan MailWhat if never getting a real job was actually the smartest career move you could make?In this episode, Jess Thibodeau shares how he went from managing independent bands to building a career as an entrepreneur—without ever following the traditional 9–5 path.From the early 2000s music scene and the chaos of the Napster era, to launching multiple businesses and reinventing himself along the way, this is a real conversation about what it takes to build something on your own terms.If you've ever thought about being your own boss, working in the music industry, or creating a life outside the system, this episode breaks down what that actually looks like.

Favour Obasi-ike, MBA, MS unpacks how Eventbrite functions as a powerful off-page SEO tool, not just a ticketing platform.Eventbrite SEO: Why Your Event Title Is Your Most Powerful Marketing Asset?With 50 million monthly visitors, Eventbrite gives businesses organic reach that paid ads cannot match.The round table covers title optimization, data collection strategies, the "short code, long money" framework, and why you should never spend money on ads before investing time in your website.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysEventbrite is off-page SEO, not just ticketing. With 50 million monthly visitors, every event you create is a searchable page that links back to your business.Your event title becomes your URL. Put the event type (workshop, bootcamp, conference) and keywords in the title so people searching Eventbrite can actually find you.Three measures of a successful event. The number of people, the quality of people, and what happens after they leave.Collect more than just emails. Change the default Eventbrite settings to require phone numbers. Export the CSV and load it into your CRM. Share the data with sponsors.Optimize free tools before spending money. If your website is not built, do not run ads. Eventbrite generates 3.99M organic visits versus only 101K from paid search.Attention is a new currency, retention is a new balance. It is not what you spend, it is what you keep. Build systems that retain, not just attract.Memorable Quotes"Attention is a new currency, retention is a new balance. It's not what you spend, it's what you keep." — Favour [94:38]"Short code, long money. All the millionaires and billionaires got a short code." — Marcus [83:52]"Strangers can accidentally see your event on Eventbrite because they're searching for it in the surrounding areas." — Marcus [36:46]"If you haven't spent time on your website, don't spend money on ads. It sounds brutal, but I'm saving you from stress." — Favour [88:27]"If you fail to plan, you plan to fail." — Favour [80:05]FAQsQ: Is Eventbrite only for paid ticketed events?A: No. Free events on Eventbrite give you the same SEO benefits, data collection, and discoverability. Churches, nonprofits, and retail stores should all use it for givebacks, sales, and community events.Q: How do I know when to schedule my event?A: Poll your audience with two questions: weekdays or weekends, and weekdays or weeknights. Add a bonus question about lead time (1-3, 4-6, or 7-9 weeks). Start with whatever feedback you receive.Q: Should I spend $1,000 on event ads?A: Not before your website is ready. Run a $10/day A/B test for 10 days first. Then decide how to invest the remaining $900 based on data, not guesswork.Q: What tools were recommended?A: Eventbrite, Google Search Console, Google Trends, Pinterest Trends, Glimpse, GoHighLevel, Flodesk, SimilarWeb, and G2 for software reviews.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, hosts Lee-Sean Huang and Giulia Donatello welcome distinguished professor, author, and creativity expert Robin Landa. Recently honored with the 2025 Stephen Heller Prize for Cultural Commentary, Landa discusses her prolific career as the author of 27 books and her evolving philosophy on design's role in society. The conversation spans Landa's origin story: from designing Barbie clothes as a child to honing her craft as a writer. We also explore her latest work, which frames branding not merely as a commercial tool, but as a significant cultural force with ethical responsibilities.Major ThemesBranding as a Cultural Actor: Landa argues that modern brands have moved beyond simple differentiation and positioning. They are now cultural participants that influence public discourse, equity, and inclusion, carrying a responsibility to contribute positively to the communities that sustain them.The Evolution of Design Writing: Landa reflects on how writing began as a practical necessity for academic promotion but became a core part of her identity. She emphasizes the importance of design commentary as a form of cultural commentary that should live beyond the "silo" of the design community.Redesigning the Learning Environment: As an educator, Landa advocates for a shift from the "talking head" factory model of education to active, flexible, and social spaces. She suggests that classrooms should be designed for engagement and participation rather than compliance.AI and the Human Element: Discussing the rise of AI in the creative workflow, Landa notes that while students need technical fluency, the true value of a designer now lies in judgment, ethics, and lived experience—qualities AI lacks.Diversity as a Creative Catalyst: Innovation happens at the "edge" where different disciplines and backgrounds meet. Landa highlights the need for structural diversity in creative leadership to move beyond symbolicReferencesBranding as a Cultural Force: https://amzn.to/3PH80IC Leadership by Design: https://amzn.to/47QOm37 MasterCard's Where to Settle: https://www.mastercard.com/news/europe/en/newsroom/press-releases/en/2023/mastercard-s-where-to-settle-platform-to-offer-new-features-job-listings-and-apartment-rentals/ Sheba Reef Builders: https://www.shebahopegrows.com/en-en?&=681856277402&gad_source=1&gad_campaignid=20799781648&gbraid=0AAAAAC66XqpqSC0WC1oRrgVID3xKi880H Man Ray - When Objects Dream: https://www.metmuseum.org/exhibitions/man-ray-when-objects-dream

Have a business idea but not sure where to start? Or maybe you've launched your business but need support building a stronger foundation.On this episode of Full Circle, host Ms. Wanda talks with Shayla Walker, founder and CEO of Sistah Soul Brunch & Mixer, about the Venture Soul Entrepreneurship Program—a new initiative designed to support early-stage Black entrepreneurs.This hands-on program is designed for individuals who are in the ideation phase or within their first one to two years of business and are ready to strengthen their strategy, skills, and network.Running March through July, Venture Soul brings entrepreneurs together for nine interactive workshops covering essential business topics including:• Branding and marketing strategy• Leveraging technology and AI • Accessing business loans and funding opportunities• Building sustainable business systemsBy learning directly from experienced entrepreneurs and industry experts, participants will also gain valuable networking opportunities and mentorship while building relationships with other entrepreneurs on a similar journey.The program culminates in a Business Showcase & Mixer, where participants will pitch their businesses and compete for support in their next stage of growth.Participants will also have the opportunity to showcase their businesses at the 4th Annual Sistah Soul Brunch & Mixer this summer, gaining exposure to potential clients, collaborators, and community supporters.If you're ready to move your business idea forward, this program was created with you in mind.Applications are open now, but space is limited.Apply today:sistahsoulbrunch.org

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Shopify, Acorns & HelloFresh • Shopify: Sign up for your one-dollar-per-month trial and start selling today at https://shopify.com/badfriends • Acorns: Head to https://acorns.com/badfriends or download the Acorns app to get started. • HelloFresh: Go to https://HelloFresh.com/badfriends10fm to Get 10 free meals + a FREE Zwilling Knife (a $144.99 value) on your third box. YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 The Island Girls Are Back!5:00 Uncle Bob's Swear Jar10:00 No Hand Towels & No Red Bull15:00 Gay Breakfast20:00 Matcha Yoda Breath24:00 Rudy's a Bully28:30 A Knight of the Seven Kingdoms33:00 Ruffling A Few Feathers37:30 Bad Bunny is Hot & Art is Ugly45:00 Filipino Olympics50:00 Magellan vs Lapu-Lapu55:00 Honey's 2.0: Bad Friends Bakery1:00:00 Fancy's Students1:05:00 Warriors, Come Out To Play1:10:00 Yellow Day More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I'm joined by Rachel Blank, founder & CEO of Allara Health.   Allara Health delivers in-network virtual care to women, specializing in underserved chronic conditions like PCOS, endometriosis, and hypothyroidism.   In this episode, we discuss closing the gender care gap.   We also cover:   Building the largest women's health dataset PCOS and endometriosis treatment blind spots Point solution fatigue and consolidation   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.allarahealth.com  Instagram: https://www.instagram.com/allarahealth/  TikTok: https://www.tiktok.com/@allarahealth    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:13) Allara's mission (03:25) Inadequate visits for complex conditions (05:26) No FDA-approved PCOS medication (06:25) Innovation in access (07:30) Building research datasets (08:00) Care delivery (10:00) Filling care gaps in the traditional system (11:05) Symbiosis with fertility clinics (12:14) Consumer-first growth strategy (13:05) Combating misinformation (16:02) Branding and marketing (18:30) Point solution fatigue emerging (20:01) Patient-first vs. use case-first (21:25) Consolidation wave coming (22:25) Expansion roadmap (23:22) 50% US commercial coverage today (24:00) The path to profitability (25:00) AI enabling doctors (27:20) Building vs. buying AI solutions (28:20) 2026 priorities (29:50) Conclusion

Erica shares how she balances rapid financial growth with the physical toll of the "spring rush." She highlights her use of Jobber software to track impressive revenue milestones while managing a growing team and updating her company's brand identity. Erica also emphasizes the importance of data collection and administrative systems, reflecting on past mistakes to build a more sustainable business model. The episode serves as both a personal diary and a professional guide for entrepreneurs navigating the highs and lows of service-based industries. Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

Chaque année j'ai le plaisir de participer au Podcasthon, l'évènement devenu mondial qui rassemble des milliers de podcasts pour mettre en avant le monde associatif.Cette année, je reçois Orso Chetochine, le président de Mécénat Chirurgie Cardiaque et Alice Foglierini, bénévole et famille d'accueil pour l'association (en plus d'être ma merveilleuse belle sœur).Avant de prendre la direction de Mécénat Chirurgie Cardiaque, Orso a fait toute sa carrière dans le marketing et la publicité. Son objectif en prenant ses fonction: faire de Mécénat Chirurgie Cardiaque une marque. Une marque qui vive au delà de la personnalité du Professeur Francine Leca (la fondatrice), une marque qui s'imprime dans les esprits, une marque qui inspire confiance et réussite.Orso nous explique comment s'est construite cette marque forte au cœur rouge, et Alice partage son témoignage de l'intérieur: ses premiers pas avec l'association en tant que salariée d'entreprise mécène, jusqu'au séjour de la petite Manian sauvée par une opération à cœur ouvert.Pour en savoir plus sur Mécénat Chirurgie Cardiaque et comment vous impliquer: https://mecenat-cardiaque.org/---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

. Cicero's Rhetorical Attack on Clodia (7)In the late Republic, the orator Ciceroengaged in a bitter feud with the wealthy and influential Clodia. During the trial of Caelius, Cicero launched a devastating character assassination, branding Clodia the "Palatine Medea" and accusing her of prostitution and murder. Southon emphasizes that because women were barred from speaking in court, Clodia was defenseless against these public insinuations. Cicero even edited his own speeches before passing them to history to ensure his version of events remained the dominant narrative, regardless of the truth of his claims. (8)

In this episode, Jack Cochran and Matthew James continue their conversation with Micah Joel, diving deep into the metrics that matter when building and justifying a demo engineering team. Micah shares practical approaches to measuring the value of demo engineering, from simple time-saving calculations to sophisticated surveys that capture SE satisfaction and retention indicators. The conversation explores how to frame these metrics in terms that senior management cares about, moving beyond technical accomplishments to demonstrate real business impact.   Micah emphasizes the importance of thinking "top down" when building a demo engineering organization, focusing on what leadership values most: productivity, cost savings, and revenue growth. He shares real-world examples from his time at Salesforce's Q Branch, including how to measure the value of demo environments, how to identify unexpected patterns in the data (like deals where demo engineers get involved), and how cultivating relationships with SEs creates goodwill that extends beyond the numbers. The discussion also covers how demo engineering impacts go-to-market speed for new products and how to position the team as mission-critical support for field teams rather than just a technical function. Follow Us Connect with Jack Cochran: https://www.linkedin.com/in/jackcochran/ Connect with Matthew James https://www.linkedin.com/in/matthewyoungjames/  Connect with Micah Joel: https://www.linkedin.com/in/micahjoel/ Links and Resources Mentioned Join Presales Collective Slack: https://www.presalescollective.com/slack Sol/Con 2026 (Chicago, August 2026): https://www.presalescollective.com/solcon-2026 Presales Collective Podcast: https://www.presalescollective.com/podcast Key Topics Covered Establishing baseline metrics for demo engineering through time-saving calculations Using SE surveys to measure demo environment value and satisfaction Identifying retention indicators at 3-year and 7-year tenure marks Reducing technical barriers to hiring SEs through better demo tooling Thinking "top down" to align metrics with senior management priorities Measuring go-to-market speed and time-to-revenue for new products Building goodwill and political capital with SE teams Branding your demo engineering team with effective metaphors Course-correcting when metrics don't align with expectations Positioning demo engineering within the organization structure Timestamps 00:00 Welcome  02:55 Measuring time saved with tooling  09:20 Reducing technical hiring barriers  13:50 Building the overall business case  18:30 When metrics don't line up  21:20 Product-to-Market (P2M)  27:40 Final thoughts on top-down thinking  

Favour Obasi-ike, MBA, MS hosts a two-part live session from the Marketing Club on Clubhouse, joined by Brian (digital marketing), Liverpool (social media), Angelique (commercial lending startup), and others. The conversation covers how to build product and service pages that rank on search engines, the three stages of buyer awareness (problem aware, solution aware, product aware), why 82% of websites worldwide are outdated, the four types of media (owned, paid, shared, earned), how Google Reviews impact rankings, and tools like Nudgify, Switchy.io, and SEMrush for building brand awareness online.Key TakeawaysBuild from the ground up, not the roof down. Your website needs keyword-rich URL slugs, proper H1-H6 heading structure, and semantic keywords before any social media push.Three stages of buyer awareness drive every sale. Problem aware (they search Google), solution aware (they land on your page), product aware (they recognize your brand as the answer).82% of 1.9 billion websites have not been updated in 6 months. Update your website daily to signal the algorithm that your business is active.Use the CNN model. Never give the full story on social media. Drive people to your website for the complete content, just like major news outlets do.Google Reviews are a major ranking factor. Keep them fresh, avoid all five-star reviews (looks moderated), and embed them on your site using tools like Nudgeify.Master the four types of media. Owned (your content), Paid (ads), Shared (social platforms), and Earned (press/features). Start with owned media and build toward earned.Memorable Quotes"You don't build a house from the roof down. You build from the ground up." — Favour [07:30]"82% of 1.9 billion websites have not been updated in the last six months." — Favour [101:03]"If CNN gave you the full story on Instagram, would you go to their website? No." — Favour [118:24]"SEO is not a one-size-fits-all. It's not a cookie cutter machine." — Favour [71:17]"The better the connection, the better the frequency. The better the frequency, the better the energy." — Favour [119:14]FAQsShould I focus on products or services for my website?Both need dedicated keyword-rich pages. Each product or service should have its own page with text, video, images, pricing, and FAQ so search engines can index them individually.How often should I update my website?Daily if possible. Even once a week puts you ahead of the 82% of websites that go six months without an update. Every update signals the algorithm that your business is active.What tools were recommended?Nudgify (social proof popups), Switchy.io (UTM codes, link shortening, pixel tracking — $39 on AppSumo), SEMrush (keyword research), and Google Business Profile for reviews.How do I build brand awareness from scratch?Start with owned media on your website. Answer the questions your audience is searching for. Then distribute to social media, collect emails, and build toward earned media like press features.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ABOUT JOE PINE: Joe's LinkedIn profile; linkedin.com/in/joepine Websites: strategichorizons.com (Blog) StrategicHorizons.com (Company) strategichorizons.com (Personal) SHOW INTRO: Today, EPISODE 86… I talk with Joe Pine Joe Pine, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike... *                     *                          *                          * I've been in the world of retail place-making for a few decades. 3 would qualify as ‘a few' I guess. I took a detour for a few years in the late 20-teens, shifting from retail design into the play space of hospitality – a wonderful diversion. The transition was transformative to be sure. I got to re-imagine what I knew about customer experience place making in terms of retail stores and turn my lens towards another fascination – hotels. The interesting thing that emerged was the recognition that in the world of retail everyone, brands, and retail designers and architects alike, were all going on about experience.  Now this in and of itself was curious because I'd been designing stores for a couple decades, and I couldn't recall one client who had ever come to the game and said – ‘hey lets create a really miserable experience for our customers…' ‘…Let's make it hard to understand the assortment, hard to read the labels, bathe the product in bad lighting, have people walk the store not being able to find the thing they came in for, etc…' Not one. Ironically though, while many clients never asked for that, we have all had the experience of that exactly being the case in many stores we go to. So no,… creating a bad experience was never the strategy. We retail designers always sought to create places where positive experience was key. The stuff was important to be sure, but the experience - the emotional residue of the retail interaction - was what was critically important. The stuff was supposed to deliver on what it purported to do, fit well, wear well, not break down, taste good, make you feel better, whatever… it was supposed to work. Otherwise why buy it? In some cases, the stuff just had to deliver on its practical, functional level, it didn't need to give you more than that. It was a commodity that lived up to its promise. In other cases the stuff delivered on function but gave you oh so much more on an emotional, socio-cultural, psychological, spiritual, level… and all of that is about brand relevance and emotional impact of owning the thing – what it says about you. It's like looking at the difference between a paper bag which you could get for about 5 cents and a Birkin bag for which you'd drop $50,000. They both provide the same functional use – they carry other stuff – I think we could make a pretty sound argument that that is true. But now the Birkin bag, well… it is supposed to offer you so much more about who you are, and what tribe you run with and a host of other non-tangibles that deeply connect us to a brand. Things way beyond function. And if the paper bag got wet and fell apart, well… you could be confident that for the price of the Birkin bag you could literally get a million replacements. The interesting thing about the stuff, or services, in retail places whether a commodity or something altogether magnificent and magical was that in either case we had to wrap it in positive experience. Mess up the experience and you've damaged the relationship. And repairing that rupture can take some time.  So, experience matters because the overt and subtle messaging that accompanies a shopping trip is important in fostering the long-term connection between a customer, product (or service) and the brand. The value proposition that determines my choice of one brand or retailer over another can't just be they have lots of whatever it is at low prices. Price point and SKU count are not differentiators in an economy where you can get virtually anything on Amazon and have it delivered to your door and, as a brand or retailer, you are hoping to engage an emerging cohort of customers who craves more than getting a good deal. Now... the interesting thing about hospitality is that industry never really sold stuff. You didn't take home the hotel room (at least not until more recently). You took in, and took home, experience - the body memory and emotional residue of being there. Your stuff, as it were, was a camera full of images and tchotchkes bought along the way during the trip that serve as a conduit or a link to, or a trigger of memories and emotional responses to experiences previously lived. You don't bring home the hotel room, though you can now buy the Westin Heavenly bed and all of the linens – I have often wondered why, if I love the room décor, I can't just walk around with my phone and point it at QR codes on everything and in a flash have the whole thing purchased and sent off to my home or apartment to redo the guest room – or my own bedroom for that matter? So…in the end retail sells stuff and wraps it in experience and hotels only sells experience though the industry is starting to get it that selling stuff may extend the brand experience beyond the hotel stay into your home…. Another interesting distinction between hospitality and retail is time. In the hospitality world you spend an overnight or maybe a few days immersed in the brand experience. In a retail store dwell time is often measured in seconds or minutes. This matters because it suggests that retail has to come on strong and be impactful quickly, capturing interest and trying to hold it. Everyone in retail knows the longer the stay the more conversion – larger basket size. Get customers to linger longer and their consideration of other things that were not on their primary shopping list begin to be a little more interesting.  There are environments that sell spectacle, the digitally immersive environments that we see emerging into the market like Moment Factory Lumina walks, meow wolf, the Monet digital experiences and things like Artechouse. While they are visual captivating, what is being sold is time in the form of 20-minute shows and 2 hour walks in a midnight forest. Time is the currency of experiences, and more companies should figure out how to charge for it. The both challenge and opportunity here is that in an economy that seems to be time starved because our attention is so fractured into micro moments,  time and attention are intricately intertwined.  And the rules of basic economics are at play suggesting that the more scarce something is the more expensive it becomes to acquire it. Customer acquisition when pedaling time becomes a costly endeavor. But then time seems to pass by without notice when experience is built on a good story. All good experiences engage the imagination in narrative. We are built for story more than logic though we have believed the at later is the dominant prowess of our species.  And stories directly effect our neurobiology in remarkable ways that allow the narrative to come alive in us. Remember, that we came to understand the world through dance, rhythm  and stories told around fires for millenia - even before language became a prime vehicle for expression. Our affinity for story is deeply woven into our very beings. So, all great experiences are built on great stories.  Narrative manifest become brand experience places.  These places for selling goods and services are like stage sets for stories to unfold.  I love the theatre and have always felt that retailers and brands should instruct their sales associates to act out their parts in the brand narrative and embrace the idea of theater as a customer interaction strategy.  I've always thought of the theatre as something into which I dove for a time, becoming full emersed in the story and emerged somehow changed. I learned something I didn't know previously, saw the world from a different point of view, I would become one of the characters in the story and was, may be, in some way transformed.  Certainly during the performance, I was definitely in and out of body state – no longer me. The world beyond the story unfolding in front of me disappeared for a time. And so great experiences can also be transformative... The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Watch the YouTube version of this episode HEREWhat if the real key to growing your law firm isn't better ads—but better relationships? In this episode, Tyson Mutrux breaks down a powerful strategy his firm used to stand out in a crowded legal market: mapping the entire client journey. Instead of copying what other law firms were doing, his team stepped back and analyzed every interaction a client has with the firm—from the first call to the final outcome—to identify opportunities to create a better experience and differentiate themselves.By carefully examining each stage of the client experience, Tyson realized that most firms overlook critical moments that shape how clients perceive their service. When firms intentionally design those moments, they can dramatically improve client satisfaction, referrals, and overall reputation. The process also forces firm owners to view their practice from the client's perspective rather than the lawyer's perspective.In this episode, Tyson explains why walking through the client journey as a team is essential and how identifying key touchpoints can help your firm separate itself from competitors. The result is a clearer understanding of where you can improve communication, create memorable client experiences, and ultimately build a firm that clients talk about long after their case ends.1:02 Why most law firms copy what other firms are doing1:57 The importance of mapping the entire client journey3:03 Why “who you know” creates more leverage than expertise alone3:58 The mistake professionals make when trying to be known8:49 Using referrals strategically within your practice area10:32 How consistent relationship-building compounds over time12:32 Why referral marketing works when it's systematic14:30 The importance of focusing on relationships before reputationTune in to today's episode and checkout the full show notes here.

Favour Obasi-ike, MBA, MS hosts a two-part deep dive on email marketing and CRM platforms from the Marketing Club on Clubhouse, joined by Alex (HubSpot, agency owner), Sandra (MailerLite, digital products coach), and David (Flodesk, just starting out).The conversation spans why four out of five marketers prefer email over social media, how a single font size change drove a 73.7% open rate,Flodesk's Magic Links and auto-segmentation features (Read on G2 Reviews), subject line testing with CapitalizeMyTitle.com, deliverability testing with mail-tester.com, the "send fewer emails, get higher clicks" strategy, and the critical difference between first-party and second-party data.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysFont size 16 is the email sweet spot. Favour moved from 12/14 to 16 and hit a 73.7% open rate and 68.9% click rate — his highest ever.Send fewer, better emails. Cutting from 16 emails/month to 4 increased click rates from 3.5% to 17.9% over three months.For every $1 spent on email marketing, expect $42 back in impact across traffic, connections, and conversions.Flodesk Magic Links auto-segment subscribers based on what they click, eliminating manual workflow creation.Test deliverability before sending. Use InboxBooster.com to check inbox placement across Gmail, Outlook, Yahoo, and AOL. A Wikipedia link triggered spam in Favour's test.Use CapitalizeMyTitle.com to score subject lines on readability, SEO, and sentiment. Score green on all three before sending.Memorable Quotes"Four out of five marketers say they would rather give up social media marketing than email marketing." — Favour [03:10, Pt.1]"It's not just what you say. It's how you say things, and how it's layered." — Favour [13:05, Pt.1]"The content you send to your audience is more important than what platform you use." — Sandra [31:18, Pt.2]"Email marketing is like an animal in itself. It's not just about sending email. It's about analyzing the data." — Sandra [29:41, Pt.2]"We divided our time in half and got more impact. From 16 emails in May to 4 in August — 15% increase in click rates." — Favour [52:00, Pt.2]FAQsQ: Which CRM platform does Favour recommend?Flodesk. He has used it since 2019 (beta). It partners with Amazon SES for high deliverability, costs $19/month for unlimited subscribers, and offers Magic Links for auto-segmentation.Q: What other platforms were discussed?Alex uses HubSpot (B2B agency), Sandra uses MailerLite (small list, digital products), Melo uses MailChimp, and Ty uses Klaviyo. Each fits different business needs and budgets.Q: How do I improve my email open rate?Increase font size to 16, test subject lines on CapitalizeMyTitle.com, test deliverability on mail-tester.com, and segment your list so every email is relevant to the recipient.Q: How often should I send emails?Quality over quantity. Favour cut from 16/month to 4/month and saw click rates jump from 3.5% to 17.9%. Send fewer emails with more substance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Block Runner Podcast, hosts William and I-man dive into the evolving landscape of AI, exploring AI-generated scams and how to recognize them. They discuss the impact of AI on content creation, particularly how it can streamline editing and production, enabling creators to focus on creativity while reducing workload. The episode also touches on lessons from the crypto boom, emphasizing the importance of applying emerging technologies for maximum value. Join William and I-man as they share insights on navigating AI scams, building personal brands like superhero personas, and optimizing content strategies in a rapidly changing digital environment. Watch the full episode on YouTube: https://www.youtube.com/@TheBlockRunner. Subscribe to our newsletter at TheBlockRunner.com for updates and exclusive content.

Hey lady! This week Terri and Dr. Dom welcome back Tommi Vincent, chef and author of The Table for Life: Nourishing the Soul with Food, Love, and Faith to discuss how using the elements that your unique life has given you can become the ingredients for an incredible life story. Tune in for a recipe using resilience, strength, self-discovery, and joy to write the most beautiful chapter of your life, yet! Quote of the Day: "A woman is a living masterpiece not painted in oils but in courage, compassion, resilience, and grace." – Tommi Vincent This episode is sponsored by VB Health, a woman-owned, physician-led supplement company creating doctor-formulated supplements that work. We’re featuring Drive Boost (libido support for all genders). Visit this link and use code HerSpace for 10% off: https://bit.ly/VBhealthherspace Goal Mapping Starter Guide Cultivating H.E.R. Space Sanctuary Where to find Tommi Vincent: Website: Tommi Vincent Book: The Table of Life: Nourishing the Soul with Food, Love, and Faith IG: @cheftommiv TikTok: @cheftommiv Facebook: Tommi V Resources: Dr. Dom’s Therapy Practice Get That Pitch Workshop: Turn your story and expertise into speaking gigs, media features, and collaborations, without a publicist. Visit GetThatPitch.com and Use code HERSPACE for a special listener discount. Branding with Terri Melanin and Mental Health Therapy for Black Girls Psychology Today Therapy for QPOC Therapy Fund Foundation Where to find us: Twitter: @HERspacepodcast Instagram: @herspacepodcast Facebook: @herspacepodcast Website: cultivatingherspace.comSee omnystudio.com/listener for privacy information.

619 Million Podcast Listeners vs. 619 Million Pinterest Users: The Content Overlap Nobody Sees. In this episode, Favour Obasi-ike, MBA, MS will teach you How to Use Pinterest and Podcasting Together to Build Revenue in 2026. Understand what Podcast Listeners Are Doing, Where Pinterest Users Are Planning: Why That Changes Everything. AI + Pinterest + Podcasting = The Revenue Framework for Business Owners.We had a section in this episode discussing From Sourdough to Strategy: How Pinterest Search Reveals Your Next Customer and many more monetization insights for podcast listeners, hosts, and Pinterest business owners.Favour Obasi-ike, MBA, MS and co-host Jon Muranko break down a striking discovery: there are 619.2 million global podcast listeners and 619 million Pinterest monthly active users, nearly identical audiences with completely different behaviors. Podcast listeners consume while doing (commuting, exercising, getting ready). Pinterest users consume while planning (buying, building, deciding). This episode explores how business owners can bridge both platforms using AI tools like Claude to reverse-engineer revenue outcomes, build Pinterest boards that mirror search intent, and time podcast publishing for maximum 24-hour download cycles.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey Takeaways619M podcast listeners equals 619M Pinterest users. The audiences are nearly identical in size but differ in behavior: listeners are doing, pinners are planning.Top 3 places people listen to podcasts: getting ready (1st), commuting (2nd), and exercising (3rd). Knowing this shapes when and how you publish.Podcast publishing time affects your 24-hour download window. Post early in the cycle to maximize downloads before the daily clock resets.Pinterest search reveals buyer intent before the purchase. Typing "sourdough" surfaces "discard recipes" as the top suggestion, telling you exactly what URL to build on your website.Use AI as an accelerator, not a replacement. Jon's framework: define your outcome, reverse-engineer it with Claude or Gemini, then validate with a human strategist.Launch Pinterest ad campaigns on Tuesdays or Wednesdays to maximize a 14-day campaign window with the strongest start.Memorable Quotes"619.2 million podcast listeners versus 619 million Pinterest visitors. This is globally." — Favour Obasi-ike [00:05]"You can't plant a mango tree and expect pomegranates. It's what you give that you get." — Favour Obasi-ike [17:44]"AI is not gonna give you the magic key. It will help you accelerate. But if you and I are accelerating the wrong direction, is that gonna help us?" — Jon Muranko [08:25]"Write down your ideas on a physical piece of paper. Takeaways at the top, goals in the middle, actions at the bottom. Then process it through Claude." — Jon Muranko [37:19]"If you're not the one doing it, at least know what you're paying for. That in itself is enough gold to make a better decision." — Favour Obasi-ike [33:39]FAQsQ: Why compare podcast listeners to Pinterest users? A: Both audiences total 619 million globally. Podcast listeners are active (commuting, exercising), while Pinterest users are planning purchases. Bridging both platforms lets you reach the same audience at two different decision stages.Q: How does podcast publishing time affect downloads? A: Podcasts operate on a 24-hour download cycle. Publishing early in that window gives your episode the full day to accumulate downloads, rather than posting late and getting only one hour of traction.Q: How can AI help with Pinterest strategy? A: Use Claude or Gemini to reverse-engineer your revenue goal into a Pinterest content plan, but always validate outputs with human expertise and fact-checking.Q: When should I launch Pinterest ad campaigns? A: Tuesdays and Wednesdays are optimal launch days, giving your 14-day campaign a strong start within the weekly cycle.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kyle Kane Interview: $2B in Partnerships, OnSpark AI, Branding, Entrepreneurship, and Business GrowthKyle Kane is the founder of onSpark, an AI-powered partnership platform built to help founders, creators, consultants, brands, and operators connect with the right strategic partners faster. In this episode of Diversified Game, Kyle breaks down how he helped drive over $2 billion in partnership revenue, why most people fail at partnerships, how he turned adversity into leverage, and what founders need to understand about AI, branding, business development, and long-term growth.This conversation goes deeper than surface-level entrepreneurship talk. Kyle opens up about being diagnosed with bipolar 2 and anxiety, how that became a superpower in marketing and empathy, why bootstrapping taught him discipline, what he learned from the music business, and why poor vetting can destroy even the biggest opportunities.If you are a founder, creator, entrepreneur, consultant, investor, or somebody trying to grow through relationships instead of burning cash on ads, this episode is for you.In this interview, we cover:• How Kyle Kane helped drive $2B in partnerships• Why strategic partnerships beat cold outreach and paid ads• How bipolar 2 became a business superpower• The importance of pattern recognition and vetting deals• Music industry lessons, branding, packaging, and audience building• What onSpark AI does and who it is for• Why access, trust, and alignment matter more than hype• Hard truths about business, relationships, and recurring revenueKyle Kane's platform: onSparkWebsite: https://onspark.com/ Qualify / Learn more: https://onspark.com/qualify Email: kyle@onspark.comInstagram mentioned in the interview: Kyle X KaneNote: I verified the current onSpark website, but I could not confidently verify a matching official Instagram handle for “Kyle X Kane” from search results alone, so I am leaving the text as stated in the interview rather than guessing. Visit Diversified Game for more interviews and business insights:http://diversifiedgame.com/Subscribe to Diversified Game:https://www.youtube.com/@DiversifiedGamePodcast/?sub_confirmation=1Support the channel:Patreon: https://www.patreon.com/profile?u=15553364Stay connected with Diversified Game:Facebook: https://web.facebook.com/GAMEDIVERSIFIED/X: https://x.com/gamediversifiedLinkedIn: https://www.linkedin.com/company/gamediversifiedWebsite: http://diversifiedgame.com/Business inquiries:KELLEN@COLEMANPRFIRM.COM#KyleKane #OnSpark #AI #Partnerships #Entrepreneurship #BusinessGrowth #Branding #FounderStory #StrategicPartnerships #DiversifiedGame #CreatorEconomy #Networking #Marketing #BusinessDevelopment #StartupAdviceThis is based on Kyle's self-introduction starting at 9:25 in your raw transcript.Timestamps0:00 Kyle Kane introduces himself and onSpark0:45 Is Kyle Kane connected to Hennessy?1:28 Puerto Rican and Irish roots2:09 Bipolar 2, anxiety, and using empathy as a superpower4:43 High IQ, school, and thinking differently7:08 First business at age 7 selling basketball cards8:34 Music industry lessons, songwriting, and performing10:59 AI music, Suno, and the future of creativity14:00 Family, money, and how to say no19:11 Giving back, purpose, and his future theme park vision22:03 What onSpark is and who it is for25:22 onSpark pricing and how the platform works27:44 Why tech platforms protect customer data31:17 Biggest mistake founders make in partnerships34:32 The Drake event loss and why vetting matters38:00 Kyle's upcoming book and film rights40:50 Where to find Kyle Kane and onSpark41:20 Final thoughts and closingClean Timestamp List Starting At 0:00

Jason uses Bigfoot and other cryptids as a playful metaphor for couples everyone knows exist but rarely meets, and explores how visibility, images, and reputation act like marketing in the lifestyle community. With personal anecdotes, allergy-fueled honesty, and event notes, he explains how to craft a compelling personal brand, change perceptions through repeated evidence, and use presence to attract the right connections—always emphasizing consent and authenticity.   My links: www.thatotherlifestyle.com https://benable.com/ThatOtherLifestyle Single Men's Guide to the Lifestyle Course Risque Lifestyle Parties SDC.com STDHero.com Hellowisp.com

Watch the YouTube version of this episode HEREWhat if the biggest growth lever for your law firm isn't more ads—but stronger relationships? In this talk, Charley Mann explains how referral marketing can dramatically increase a firm's case inventory when done intentionally. Drawing on the scientific concept of “complementarity,” he argues that marketing isn't an either-or choice between referrals and digital marketing. Instead, the strongest firms build systems that combine multiple marketing channels working together.Charley introduces a simple framework for how professionals earn money over time: first through what they do, then what they know, then who they know, and finally who they are. For most law firm owners, the biggest growth opportunity lies in expanding “who you know” by building intentional relationships with referral partners. This shift creates leverage that goes far beyond billable work or individual expertise.He then outlines a practical three-step referral marketing roadmap that any firm can implement immediately: schedule consistent referral meetings, maintain regular communication through direct mail, and build familiarity through weekly emails. The goal is to stay top of mind with referral sources and build relationships that consistently generate new cases. Listen in for all the details. 1:05 Why marketing should never be “referrals vs digital”2:06 The four ways people make money in life3:58 The mistake professionals make when trying to be known4:56 The first step in building a referral engine6:54 Why short networking meetings work better7:54 The power of a monthly print newsletter9:43 Using AI to quickly build referral lists10:32 Why you should send an email every single week11:37 Overcoming the fear of email unsubscribes12:32 Why personality-driven emails outperform legal tips14:30 Keeping emails simple with one message and one call to actionTune in to today's episode and checkout the full show notes here. Connect with Charley:Website

In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Mat Rogers, the COO at Lizard Marketing. Join us to learn about Mat's career evolution from pest control to marketing. The impact of AI and digital tools on business growth and the strategies for branding and online presence in the service industry. You'll learn: From Pest Control to Digital MarketingNavigating the Digital Marketing LandscapeThe Impact of AI on Marketing StrategiesBuilding Strong Client RelationshipsManaging Client ExpectationsGrowth Stages of BusinessesThe Role of AI in Business GrowthThe Future of AI in MarketingAI's Impact on Business OperationsOptimism and Concerns About AI's FutureThe Power of Branding in Digital Marketing Ready for boardroom-level help with your own business? • Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com Connect with the hosts: • Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com Connect with Paul: • Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore

Imagine spending or investing $0.02 per click with 619+ Global Million Pinterest Users? The Pinterest Playbook for Business Growth is here!Favour Obasi-ike, MBA, MS, host of the We Don't PLAY!™️ Podcast and Pinterest-certified SEO strategist, leads a live Clubhouse session breaking down the difference between Pinterest marketing (organic) and Pinterest advertising (paid).Joined by John, Dr. Cynthia, and Ramyar, Favour shares real client case studies, including one that jumped from 54M to 154M Google image impressions in three months using Pinterest.He reveals why Pinterest is a visual search engine with 619 million monthly active users, 96% unbranded searches, and 3x higher shopping ad conversions.Key TakeawaysPinterest is a visual search engine, not social media. Users arrive early in their planning phase, making them high-intent buyers.96% of Pinterest searches are unbranded. Your content reaches people who have never heard of you but are searching for your solution.Pin shelf life crushes Instagram. A pin lasts 3.5 to 5 months; add a blog link and it extends to 24 months vs. Instagram's 72 hours.Pinterest indirectly boosts Google rankings. One client went from 54M to 154M Google image impressions in three months via Pinterest.Use Pinterest to A/B test creatives for free. Post five graphics organically for 14 days, then run paid ads only on the top performers.Separate personal and business accounts. Use your domain email for business to claim 100% content ownership via Pinterest's hub.Memorable Quotes"Pinterest is a visual search engine. Drop the P and it's interest. Pinterest has a taste bud of interest and keywords." — Favour Obasi-ike [18:34]"85% of weekly users purchase from pins, and 45% of US Pinterest households earn over $150K a year." — Favour Obasi-ike [27:14]"Pinterest is the least skipped platform for ads. You may not even know what a Pinterest ad looks like." — Favour Obasi-ike [28:11]"Content is king and context is queen. Build the two together and the value increases." — Favour Obasi-ike [40:14]"Build a brand that your website is proud of." — Favour Obasi-ike [92:02]FAQsQ: What is the difference between Pinterest marketing and Pinterest advertising?A: Pinterest marketing is organic: consistently publishing through a claimed website, RSS feed, and Pinterest tag. Pinterest advertising is paid: targeted ads by zip code, interest, and device for quick visibility.Q: How does Pinterest help my Google rankings?A: Your website images appear in Google Images and Bing Images via Pinterest, acting as a backlink and image traffic source that compounds domain authority.Q: Can I target locally on Pinterest?A: Yes. Pinterest allows ad targeting by zip code, making it powerful for local businesses.Q: What is the best way to test ad creatives cheaply?A: Post five creatives organically for 14 days, rank by impressions, then run paid A/B tests only on the top two winners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you truly love what you do and the people you do it with, succession has its own unique challenges. It would be easy to postpone leadership changes indefinitely, and protect the status quo. In this episode, Meghan Lynch speaks with Everett and Jack Dowling of Dowling Company, a father-son team who are modeling a rare kind of leadership transition: values-driven, transparent, and accountable. From putting clear guardrails in place to acknowledging the emotional difficulty of letting go of something you love, the Dowlings share what it takes to build a company that can outlast you, and why it matters to do it before you have to.Key Topics Discussed:How Everett Dowling's experience with his father's business shaped how he approached succession with his own childrenHow Dowling Company set a leadership transition date, and why that clarity matteredThe role of the Dowling family values (humility, integrity, hard work, opportunity) in shaping company culture, community relationships, and successionThe importance of proactive guardrails for future family ownership and team cohesionConnect with Everett Dowling and Jack Dowling on LinkedInBuilding Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy

Album 8 Track 8: Mastering the Space Between the Bytes w/Dave PragerBrand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager.If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave's background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service.In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play."Key Takeaways:The Illusion of BrandThe Rhythm of CopyTechnology Cannot Fix Bad StrategyAI Must Be Your "Thought Partner"Stop Playing the Volume GameMentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Bienvenue sur le podcast Profit, Liberté, No Stress. Les 3 mots qui représentent le mieux mon « idéal business » et les stratégies que je mets en place pour vous permettre de l'atteindre. Se créer une activité qui rapporte vraiment, qui nous rend libre et avec laquelle nous sommes en paix : peu de stress, peu de contraintes.Envie de vivre de votre expertise ? Cliquez iciPour commander mon livre : Digital SelfmadeHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

“Focus on your practice as a brand.” Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/ SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs!, Jill Allen sits down with Davin Bickford from WildSmiles Braces. They delve into the transformative shift towards early orthodontic intervention and the pivotal role of patient experience in driving practice growth. As the orthodontic landscape evolves, practices are increasingly focusing on treating younger patients, enhancing patient interactions, and building a strong, recognizable brand. This episode provides valuable insights into how these strategies can help orthodontic practices thrive in a competitive market. Connect With Our Guest WildSmiles Braces - https://www.wildsmilesbraces.com/ Takeaways Focus on treating patients under 14 to build long-term relationships.Enhance satisfaction and loyalty through personalized care.Establish a strong brand for premium pricing and differentiation.Use fun brace designs can attract young patients and build engagement.Ensure team buy-in for successful implementation of new approaches.Leverage tech and social media to add value and improve outcomes.Positioning your practice as a brand, not just a service, can create greater loyalty.Watch trends to focus on branding and patient-centered care for future success.Chapters 00:00 Introduction03:46 WildSmiles Evolution04:41 Why Under 14 Matters09:47 Branding Beyond Fees12:50 Engaging the Ops Pool14:56 Brackets vs Experience19:22 Add Value During Observation22:53 Boosting Observation Conversions24:55 Overcoming Team Resistance26:02 CEO Mindset and Market Defense29:54 Training the Whole Team33:28 How to Contact WildSmiles Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!   

Cet épisode ne parle pas d'outils IA, ni de promesses futuristes. Il parle de leadership, de gestion du changement et de création de valeur business.À la fin de l'épisode, vous saurez :pourquoi l'IA est d'abord un sujet d'organisation et non de technologie,comment parler d'IA à son COMEX sans buzzwords,quelles priorités poser pour éviter l'IA gadget,comment enclencher une trajectoire crédible et progressive,comment reprendre le contrôle du narratif “marketing = centre de coûts”.Un épisode pour celles et ceux qui veulent reprendre la main sur le sujet IA, avec méthode et leadership.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

After nearly two decades in legal limbo, Sydney fashion designer Katie Perry has emerged victorious in a high-stakes trademark battle against global pop star Katy Perry. What began with a cease-and-desist letter in ended this week in the High Court, marking a definitive win for the small business owner who refused to back down. We sit down with the designer to discuss the emotional toll of a near 17-year "David and Goliath" fight and what this landmark ruling means for Australian entrepreneurs standing up to global giants. And in headlines today, All Australian non essential officials have been told to leave Israel & the UAE; The families of the Bondi terror attack vctims are concerned the royal commission will become a farce; The bodies of two backpackers have been found in floodwater in Qld; The Matildas face North Korea in the Asian Cup quarter finals in Perth tonight; Aussie Winter Paralympians service dogs steal the spotlight THE END BITS Support independent women's media Check out The Quicky Instagram here GET IN TOUCHShare your story, feedback, or dilemma! Send us a voice note or email us at thequicky@mamamia.com.au CREDITS Hosts: Taylah Strano & Claire Murphy Guest: Katie Perry, Australian fashion designer Audio Producer: Lu Hill Group Executive Producer: Ilaria BrophyBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Branding photography is one of the fastest-growing niches in the photography industry — but why are businesses suddenly investing in large libraries of images instead of a single headshot?In this episode of the Camera Shake Podcast, host Kersten Luts sits down with branding photographer and business strategist Miranda Kelton to explore the rise of personal branding photography and what it means for photographers today.Miranda explains how modern businesses rely on visual storytelling across websites, social media, marketing campaigns, and advertising. A single portrait is no longer enough — companies now need dozens of images that communicate their brand personality, services, and expertise.During the conversation, Miranda shares practical insights into planning branding photo shoots, guiding clients who feel uncomfortable in front of the camera, and structuring profitable branding photography packages. They also discuss marketing strategies for photographers, the importance of SEO and Google Business profiles, and why video content is becoming essential for modern brands.If you're a photographer looking to grow your photography business or understand the demand for branding photography, this episode is packed with valuable insights.Subscribe for more conversations about photography, videography, and the photography business, and check out other Camera Shake Podcast episodes for more industry insights.

If culture moves at the speed of TikTok, then today's CMO has to move just as fast. This week, Jim is joined by Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok. Since launching in the U.S. in 2018, TikTok has reshaped culture, content, and marketing. And its mission, to inspire creativity and bring joy, has fueled extraordinary growth, even as the company has navigated controversy and major shifts, including the recent acquisition of TikTok U.S. by a consortium of investors including Oracle, Silver Lake, and MGX. The platform now reaches more than one billion users globally and has grown into a multi-billion-dollar advertising business, generating an estimated $33 billion in ad revenue in 2025.Sofia has spent the past six years helping build TikTok's business during one of the most dynamic growth periods in tech. In her role, she helps brands around the world show up effectively on one of the most culturally influential platforms in the world. Before TikTok, Sofia served as Chief Client Officer at the consumer insights platform Suzy and began her career in advertising at Publicis, later spending five years at BBDO. An activist at her core, Sofia also speaks openly about representation in tech, where Latinas hold roughly 1% of executive roles, and she is deeply committed to fostering inclusion across the industry.Tune in for a conversation with a leader who believes today's CMOs must evolve into enterprise leaders who connect culture, creativity, and business results.—Learn more, request a free pass, and register at iab.com/newfrontsPromo Code for free access: CMOPODNEW26*Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don't meet this criterion. —This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's March. Everyone's arguing about brackets. So we built one for business. But instead of basketball teams, we're matching up what founders lean on when things get real: Discipline vs. motivation. Vision vs. execution Speed vs. strategy. Branding vs. operations. Because when revenue dips and momentum stalls, you don't get to rely on everything. You lean somewhere. This episode is a pressure test.  What actually survives when your business hits a slump?

As ChatGPT pulls back on native in-app checkout, malls becomemainstream again. Is agentic commerce ready for primetime, or are consumers seeking more analog experiences? PLUS: Dick's Sporting Goods' loyalty loop that turns steps into spending power, and a dystopian new platform that rents out humans for AI agents that can't operate in the physical world. Everything old is new again. Granny's Favorite Store Goes to TikTok Shop Key takeaways: ChatGPT is stepping back from native in-app checkout, but the commerce protocol it built with Stripe lives on 77% of shoppers prefer clicking through to a website over buying directly via AI The mall remains a societal favorite third space, even as stores become shoppable content studios (just ask John Lewis) Dick's Sporting Goods' movement-linked rewards program is quietly building one of retail's stickiest loyalty ecosystems, making it a viable competitor to AI apps "Rent-a-Human" platforms signal a strange new frontier: AI agents outsourcing tasks to people in “meatspace” In-Show Mentions: How 2,000 consumers used AI to shop Gen Z Is Going to the Mall Again — WSJ Rent-a-Human Join us at Shoptalk Spring 2026! Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Favour Obasi-ike, MBA, MS breaks down the critical difference between content marketing and context marketing for SEO. Using relatable analogies, from buying a home to purchasing an iPhone, Favour explains why content alone is not enough. Content is what you create; context is the meaning, story, and connection behind it. He introduces the WEBLAST acronym (Website, Email, Podcast, LinkedIn, Ads, AI, SEO) as a seven-pillar framework for building a competitive online presence and shares how AI tools can be trained with your brand voice to save time and drive real partnerships.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereKey TakeawaysContent is the "what"; context is the "why." Content gets you seen. Context gets you understood, remembered, and chosen.SEO is intentional, not guesswork. Throwing random keywords no longer works. Structure, readability, and sentimental value drive rankings.Three pillars of context marketing: Readability (humans understand it), SEO (bots can crawl it), and sentimental value (it resonates emotionally).The WEBLAST framework: Website, Email, Podcast, LinkedIn, Ads, AI, and SEO, seven tools that, used together in a progressive cycle, produce measurable growth within 30 days.AI should be trained on your brand. Feed your intellectual property into AI to get responses that sound like you, not generic prompts.Pre-purchase vs. post-purchase context: Before the sale, show up everywhere (YouTube, Google, Pinterest). After the sale, deepen the relationship (email, Zoom, Slack).Memorable Quotes"SEO is intentional. It's not guesswork. We don't do that in 2024, and we're not doing that for 2025 either." — Favour Obasi-ike [03:45]"The website is the content. The pages are the context." — Favour Obasi-ike [07:09]"If I say 'my pleasure,' I don't have to say the brand name to tell you who I'm talking about. That's context." — Favour Obasi-ike [07:54]"Content is free right now. AI is going to give me that content. But context? That's what makes you different." — Favour Obasi-ike [44:05]"Feedback is the best currency." — Favour Obasi-ike [40:49]"You're not prompting ChatGPT, you're prompting yourself." — Favour Obasi-ike [32:36]FAQsQ: What is the difference between content marketing and context marketing?A: Content marketing is the material you produce, the blog, video, or post. Context marketing is the meaning, relevance, and story wrapped around that content so your audience truly understands and connects with your message.Q: Why is context more important than content for SEO?A: Search engines now prioritize user intent and experience. Context ensures your content is readable, emotionally resonant, and structured so both humans and bots can interpret it, which directly improves rankings.Q: What is the WEBLAST framework?A: WEBLAST stands for Website, Email, Podcast, LinkedIn, Ads, AI, and SEO. It is a seven-pillar system for building a strong, competitive online presence when used in a consistent, progressive cycle.Q: How can AI help with context marketing?A: By training AI with your brand's intellectual property, tone, and goals, it becomes a personalized assistant that drafts emails, proposals, and responses in your voice, saving significant time.From seo strategies to ai marketing techniques to pinterest seo to podcast monetization to email marketing for beginners to ai seo tools, this episode id for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a consumer product brand isn't straightforward.Most overnight successes take years of testing, failure, and persistence before the market finally responds.Tim Rexius shares the entrepreneurial journey behind Omaha Protein Popcorn and how a small product idea eventually grew into a rapidly expanding global snack brand. From opening nutrition stores and launching gyms to experimenting with hundreds of product batches, Tim explains the real process of building a brand in the health and wellness industry.What began as a simple goal to create a healthier snack for his family turned into a business now distributed internationally and sold in thousands of retail locations. Tim breaks down the lessons he learned about product development, branding, distribution, and understanding who your real customers are..In This Episode, We Cover✅ Building a Product From a Simple ProblemTim explains how the idea for protein popcorn came from trying to find a snack his family would actually eat. After more than 600 product tests, he created a snack that delivered both taste and nutrition.✅ Why Product-Market Fit MattersFor years the product struggled to gain traction in the bodybuilding and fitness market. The breakthrough came when the brand repositioned toward mainstream consumers and grocery store buyers.✅ The Power of Branding and PackagingA simple lesson from a snack industry expert changed everything. Once the packaging clearly communicated “protein popcorn,” customer interest skyrocketed and the product began scaling rapidly.✅ Distribution vs Direct-to-Consumer GrowthTim explains why physical product brands must focus heavily on distribution, especially through grocery stores and convenience stores, while still building direct-to-consumer channels for brand awareness.✅ Lessons From Scaling a Consumer Product BrandFrom retail buyers and international distribution to AI-driven sales prospecting, Tim shares the strategies he's using to scale Omaha Protein Popcorn globally.

We're headed back to Tinseltown to chat with Vanessa Mancao, Tour Marketing Manager in Los Angeles for Red Light Management – the largest independent artist management company in the world. Vanessa works closely with artists like Jon Pardi, The Fray, Trombone Shorty, Maoli and Slightly Stoopid, helping behind the scenes of major tours, collaborating closely with promoters and venues to turn strategy into sold out shows. We talk about how she helps prepare for tour announcements, reviews assets, works with tour managers and agencies, and helps facilitate ideas for ticket promotions. She tells us about her career history from growing up in Wichita and attending University of Missouri for Broadcast Journalism to being a television producer on Good Morning Oklahoma and her first industry job at BOK Center and ASM Global as Special Events & Festivals Coordinator, ultimately moving to a booking role on the convention center side before relocating to LA and her current role. Enjoy this really interesting and fun episode which provides great insight into the management side along with some fun stories. Vanessa Mancao: Instagram | LinkedIn Red Light Management: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In this episode, Clint has a conversation with David Aaker – the “Father of Modern Branding,” Vice Chairman at Prophet, and bestselling author of 18 books – about why stories are one of the most powerful tools leaders and organizations have to communicate their message and build lasting brands.David shares the origin of the modern concept of brand equity, how the marketing world shifted away from short-term tactics toward building long-term brand assets, and why storytelling is far more effective than simply presenting facts.He also introduces the concept of “signature stories,” which are compelling narratives that capture attention, spark emotion, and communicate a strategic message in a way people remember and share.Along the way, David explains why facts alone rarely persuade, why stories dramatically improve memory and engagement, and how leaders can use narrative to cut through today's noisy and skeptical communication environment.This is the first part of a two-part conversation.Topics Covered:David's journey from MIT and Stanford to becoming the “Father of Modern Branding”Why the concept of brand equity reshaped marketing strategy in the 1990sHow companies unintentionally destroyed brand value by chasing short-term salesWhat signature stories are and how they differ from simple anecdotesThe four elements of a powerful signature story: intriguing, authentic, involving, and strategicWhy stories are remembered far more than facts aloneHow storytelling helps overcome skepticism and information overloadTurning facts and data into narratives people actually care aboutWhy taglines play a crucial role in building long-term brand equityThe surprising effectiveness of long-form communication in a short-attention-span worldLinks:David's company, Prophet - https://prophet.com/ David's LinkedIn - https://www.linkedin.com/in/davidaaker/ David's book, “Aaker on Branding” - https://bit.ly/40bgtGg

What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25) This episode of The Exit Exchange reprises a live XPX Atlanta luncheon featuring Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost on what business owners should be doing three […]

Watch the YouTube version of this episode HEREWhat happens when a career in healthcare sales unexpectedly leads to building a successful niche law firm? In this episode, Allyson shares how her unconventional path to law—starting in healthcare sales and marketing before attending law school in her 30s—gave her a unique advantage in running and growing a law firm. Instead of focusing only on legal work, she leaned into operations, marketing, and strategy, discovering that her true strength was building the business behind the practice.Allyson also explains how her partnership with fellow attorney evolved over time. With complementary skill sets—her focus on operations and growth, and his strength in litigation and legal work—they built a firm centered around healthcare and pharmacy law. Their niche developed naturally through their backgrounds in healthcare and pharmacy operations, which eventually even led them to step in-house to run a pharmacy company for several years before returning to grow their law firm full time.Throughout the conversation, Allyson shares practical insights about law firm leadership, including hiring experts from the industries they serve, creating productized compliance services for clients, and using her sales background to build relationships and market the firm creatively. Her story highlights how diverse career experiences, clear communication with partners, and a willingness to think beyond traditional legal services can create a thriving and highly specialized law practice. Listen in.1:37 How sales thinking shapes law firm operations4:45 Hard conversations about the firm's long-term future10:04 How operating a healthcare business improved their legal advice15:35 Hiring experts who previously worked inside the industry20:06 Expanding the firm with productized compliance services27:24 Lessons learned from working in sales31:30 Creative marketing ideas that helped stand out47:11 Complementary leadership styles within the partnership Tune in to today's episode and checkout the full show notes here. Connect with Allyson:WebsiteLinkedin 

Many wedding photographers and filmmakers hit a frustrating ceiling in their business. Your work is strong. Your clients love you. But somehow… your pricing, bookings, and growth feel stuck.In this episode, we sit down with Chicago wedding filmmaker Kyrie Copeland to talk about the mindset shifts, branding changes, and business strategies that helped her raise her average booking from around $3,500 to $6,500 in less than a year.We dive into breaking into the luxury wedding market, raising your prices with confidence, attracting better clients, and building relationships with planners that lead to higher-end bookings.If you're a wedding photographer or filmmaker who wants to grow your business, book higher-paying clients, and step into the luxury market, this episode is for you.This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupcoTimestamps:00:00 - 01:15 | Editing Backlogs & The Case for Outsourcing Video Editing01:16 - 03:09 | Podcast Introduction & Luxury Mastermind Success Story03:10 - 10:00 | Finding the Right Market: Pivoting to Chicago Weddings10:01 - 18:00 | Branding, Niching Down & Communicating Like a Luxury Vendor18:01 - 28:00 | Inside the Mastermind: Systems, Client Experience & Raising Prices28:01 - 36:00 | Luxury Market Sales: Booking Faster with Clear Communication36:01 - 43:54 | Pricing Confidence, Demand Strategy & Long-Term Business GoalsThe Level Up Co. Resources:- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle- Elevated Shot List: https://thelevelupco.com/elevated-shot-list- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework- The Luxury Pricing Mini Course: https://thelevelupco.com/resetConnect with Taylor , Kelley + The Level Up Co.:

Favour Obasi-ike, MBA, MS delivers a tutorial on why Pinterest is a search engine, not social media, and how to connect it with Google Search Console for SEO impact.Pinterest is the least skipped ad platform while YouTube is the most, and Pinterest ads cost two to thirty cents versus dollars elsewhere.He covers claiming your business account, how earned media works exclusively on Pinterest, and why a pin lives three to five months compared to an Instagram post's 19 to 72 hours. Favour shares a client case study where organic image impressions grew from 54.1 million to 154 million in three months with zero ad spend, with Pinterest ranking in the top three linking sites.The conversation covers MCP servers, Google's crawl budget drop from 15 to two megabytes, why 67 percent of searches result in zero clicks, and why GoDaddy is not scalable.Mark recommends WordPress, and Shira shares how evergreen content generates leads years after posting.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:08] Introduction — Pinterest SEO Marketing on Clubhouse.[02:53] Pinterest: least skipped ad platform vs. YouTube.[04:02] Pinterest is a search engine for images.[07:04] You cannot be on ChatGPT if not on Google.[08:15] Claiming your Pinterest business account.[10:02] Earned media — only Pinterest offers it.[12:05] Pin lifespan: 3–5 months vs. Instagram: 19–72 hours.[19:00] Tuna on WebMCP and AI impact on SEO.[21:56] Google crawl budget: 15 MB down to 2 MB.[23:35] 67% of Google searches result in zero clicks.[33:09] Why GoDaddy is not scalable.[40:03] Mark: WordPress — own your website.[58:45] Pinterest + Google Search Console: the perfect blend.[60:30] Case study: 54.1M to 154M impressions organically.[73:49] Shira: evergreen content still generates leads.[79:50] SEO scorecard tool — 10 questions, instant report. 93:01] 97% of Pinterest searches are unbranded.[95:32] Pinterest and Amazon partnership.Memorable Quotes"Pinterest is the least skipped ad platform. YouTube is the most — people pay to skip ads.""If you drop the P, it's interest. Pinterest is interest, literally.""You build a house on land you don't own." — Mark, on closed-source builders."Keep putting out your message, even when nobody's watching, because someone is." — Shira"67% of Google searches don't result in a click. That's a culture shift." — TunaFAQs AnsweredIs Pinterest social media?On the personal side, yes. On the business side, it is a visual search engine where you own 100% of your data through a claimed account.What is earned media?When someone saves your paid pin and revisits it later, you earn impressions without spending again — dividends on your ad spend.Why not GoDaddy?It lacks code injection, scalable pop-ups, and flexibility. WordPress is recommended for full ownership and SEO control.How long does Pinterest SEO take?It depends on domain authority and consistency — no fixed timeline, but articles linked to Pinterest accelerate results.Key TakeawaysClaim your website on Pinterest Business. Track Pinterest as a linking site in Google Search Console. Pins live 3–5 months versus hours on Instagram. 97% of Pinterest searches are unbranded. Own your site on WordPress. Evergreen content compounds and generates leads long after posting.KeywordsPinterest SEO, Google Search Console, earned media, Pinterest ads, visual search engine, domain authority, crawl budget, WordPress, claimed accounts, unbranded search, evergreen content, zero-click searches, SEO scorecard, MCP servers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Libby and Robyn Crane tackle a topic that makes a lot of advisors uncomfortable: referrals. But instead of rehashing outdated scripts or awkward one-liners, this conversation goes much deeper into the psychology behind why clients do or do not refer, what makes referral conversations actually work, and how advisors can position themselves to attract better-fit clients more consistently. They also explore the connection between capacity, client experience, messaging, and marketing, making this a valuable episode for advisors who want to grow intentionally instead of just hoping the next introduction shows up.Why traditional referral asks often feel awkward and inconsistent, and what to do insteadHow the psychology of safety, emotional alignment, and micro-commitments influences whether clients will make an introductionWhy knowing your ideal client and being able to describe them clearly is essential for better referrals and stronger marketingHow advisors can think beyond referrals and use positioning, messaging, and platforms like LinkedIn to attract ideal clients more consistentlyReferrals are not just about asking more often. They are about creating the kind of conversations, client experience, and brand positioning that make people want to introduce you in the first place. If you have ever struggled with how to ask for referrals without sounding awkward, or if you are ready to become more intentional about attracting the right clients, this conversation will give you plenty to think about.To learn more about Robyn's upcoming webinar, go HERE! To learn more about Robyn's Position Yourself For Profits Event, go HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: Factor, Talkspace, Shopify, Hims & QUO • Factor: Head to https://factormeals.com/badfriends50off and use code badfriends50off to get 50 percent off and free breakfast for a year. • Talkspace: As a listener of this podcast, you'll get $80 off of your first month with Talkspace when you go to https://Talkspace.com/badfriends and enter promo code SPACE80. • Shopify: Sign up for your one-dollar-per-month trial and start selling today at https://shopify.com/badfriends • Hims: For simple, online access to personalized and affordable care for Hair Loss, Weight Loss, and more, visit https://Hims.com/BADFRIENDS. • QUO: Try QUO for free PLUS get 20% off your first 6 months when you go to https://Quo.com/BADFRIENDS 0:00 Uncomfortably Close4:30 Private Dinner & Small Fries10:00 Redneck Olympics16:00 Starstruck by Spider-Man21:00 Ain't Nothin' But a Octagon27:30 We Hate Cool People35:30 Japan & The Scan37:00 Doomscrolling44:00 How Big Do Beers Get?49:00 Memorizing Lines55:00 The Sneaky Nakamara1:00:00 Boston Dynamics1:04:00 New Dog, New Tricks YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7EQUIS Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It's a broken revenue model. Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different. Time gets drained. Energy disappears. Proposals get ghosted. And while we're entertaining window shoppers, the people who are actually ready to invest are waiting. In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work. Lawyers charge for advice. Doctors charge for diagnosis. Accountants charge for insight. Strategists, marketers, and consultants should too. In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever. If you're a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market. Key Topics Covered: Why letting people “pick your brain” for free undermines your business The hidden revenue cost of endless discovery calls Why chasing vanity metrics and pipeline volume can hurt real growth The difference between window shoppers and serious buyers Why clarity, diagnosis, and strategy are valuable services How consultants accidentally train clients to expect free expertise Why marketing cannot fix weak products or poor positioning When paid advertising actually works and when it doesn't Why human creativity and connection still matter in an AI-driven market How boundaries and positioning increase both revenue and respect Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com