Podcasts about Branding

Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They unpack the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber “the next protein,” and a look at fresh CPG innovations, including a surprisingly convenient twist on tomato paste. Show notes: 0:25: Back-To-Back. All Day, Anytime. Target's New High. Why Fi? A Tizz, A Daze, And A Gem. – Melissa is back in John's usual seat, and Jacqui has some hard seltzers for the morning (and afternoon and evening). The hosts weigh in on whether this could mark a tipping point for the category, while also unpacking the complex landscape of state-by-state cannabis regulations and the continued lack of federal clarity. The team then explores the emerging trend of fiber as a key health ingredient, with PepsiCo identifying it as “the next protein.” They also run through a lineup of standout new products, including low-ABV and rum-based seltzers, the nostalgic-meets-modern Tizz sodas, Everydaze drink pouches, and an innovative entry into pantry convenience: single-serve tomato paste packets. Melissa mentions Allyvium, a GLP-1 support drink. Ray previews BevNET's upcoming trifecta of industry events in Los Angeles – NOSH Live, BevNET Live, and Brewbound Live – touting the invaluable networking opportunities with CPG leaders across the food, beverage, and beer categories. Brands in this episode: All Dia, Anytime, Trail Magic, Gigli, Birdie, Stigma, Indeed, Surly, Cann, Hi Seltzer, Wynk, Find Wunder, Senorita, Wyld, Shift, Downshift, Cantrip, Uncle Skunks, Rumblers, Everydaze, Tizz, Tip Top Cocktails, Sweety, Allyvium

How do you get every advisor on your team rowing in the same direction—without killing individuality or creativity? In this episode, Libby breaks down how multi-advisor teams can create a unified client experience that feels consistent across the firm while still giving each advisor room to shine.You'll learn how to define your firm's baseline client experience, standardize key service elements, and design flexible systems that empower every advisor to deliver with confidence. From centralizing prep and decentralizing delivery to codifying your sales process and building G1-to-G2 playbooks, this episode is packed with practical steps to help your team work smarter, not harder. I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Aidan talks about leveraging memes and skits for B2B marketing, the power of humor in marketing, overcoming skepticism, and much more!

On this week's episode, I'm joined by my good friend Todd Liscombe, owner of Liscombe Tree Service in St. Charles, Missouri, and a returning guest whose first episode remains one of our most-watched to date.Todd is a serial entrepreneur who has built multiple successful businesses, including tree services, storage facilities, and even a go-kart track. Beyond business, he's someone who continues to grow as a leader, husband, and father.In this conversation, Todd shares how his perspective on business and life has evolved since our last episode nearly two years ago. We discuss what it truly takes to build a business without losing yourself in the process and how to stay grounded in a world obsessed with shiny objects and overnight success.You'll hear us talk about:How social media can distort your perception of successThe importance of running your own raceLessons learned from burnout, stress, and anxietyShifting from doing everything yourself to trusting your teamRedefining success as time freedom and fulfillmentTodd's journey is a reminder that entrepreneurship isn't a sprint, it's a long road that requires patience, perspective, and balance.Listen now to hear how Todd has redefined what winning in business and life really looks like.Connect with Todd:Facebook: https://www.facebook.com/todd.liscombe.1Connect with Liscombe Tree Service LLC: Website: https://liscombetreeservice.com/Facebook: https://www.facebook.com/LiscombeTreeServiceFREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

In this continuation of the Building Better Developers interview series, Kevin Adelsberger—owner of Adelsberger Marketing—returns to explore how businesses can refine their identity and message once the foundation is set. This episode focuses on branding and marketing fundamentals, uncovering what really drives connection, credibility, and growth. “Thinking about your brand and overall messaging is more important than color or font,” Kevin explains. “If your brand feels disconnected, no color will fix that.” The conversation moves beyond logos and design to the deeper work of communicating who you are and what you stand for—authentically and consistently. Branding: More Than Color and Fonts While many companies spend hours perfecting color palettes, Kevin challenges that mindset. He believes color psychology is largely a myth, with few industries where color directly affects success. Instead, businesses should focus on how their messaging and visuals align. Fonts, he adds, do have power. The right typeface can instantly signal tone—formal, playful, or high-tech—but only when used intentionally. “If you want to be a fun, crazy brand and your visuals feel stiff, no amount of color will fix the disconnect.” A strong brand reflects alignment: visuals, tone, and message working together to create trust and recognition. Keep Your Message Steady, but Your Website Fresh Kevin offers a balanced approach to maintaining your digital presence. Instead of obsessing over analytics or daily edits, he recommends structured consistency: Review your website monthly or quarterly for updates or broken features. Keep messaging steady, but stay alert for functionality issues like broken forms or outdated information. Focus on inbound marketing—making sure your brand is ready when customers come looking—then turn attention to outbound efforts like networking and content creation. “Most people never look at their website after it launches—that's a bigger problem than over-tweaking it.” Once your brand identity and message are established, spend more time sharing your expertise rather than endlessly adjusting pixels. Marketing Fundamentals for Beginners For entrepreneurs and small business owners who feel lost, Kevin recommends a few key resources to master branding and marketing fundamentals: Building a StoryBrand by Donald Miller — Understand how clear messaging connects you with customers. EntreLeadership by Dave Ramsey — Learn business and marketing principles from a leadership perspective. The Four Conversations by Blair Enns — Explore how to sell through consultative, relationship-driven discussions. Kevin also emphasizes simple, actionable steps: Define your competitive advantages and what makes you different. Create a one-liner that captures who you help and how. Avoid generic stock photos—real people and stories build trust. Feature your leadership team online; authenticity builds credibility. Learn from Competitors—Ethically Healthy competition can inspire innovation. Kevin encourages learning from peers and even collaborating with them. He participates in groups like the Bureau of Digital, a network of agency owners who share ideas without direct competition. “Artists steal,” Kevin jokes, “but the goal is to make other people's ideas better, not to copy them.” For those in established industries, he suggests finding professional or ownership groups—places where you can share, learn, and grow together. AI's Impact on Marketing and Creativity The conversation inevitably turns to artificial intelligence. Kevin views AI as both a tool and a threat—a resource that democratizes creativity while also reshaping industries. He points out the uncertainty around copyright, authenticity, and ethics, but admits that ignoring AI isn't an option. His team meets weekly to test new tools and evaluate where they can help. “We use AI to assist us, not replace us,” Kevin says. “It helps us work faster, but not everything it creates is ready for prime time.” From generating first-draft website content to creating AI voiceovers when budgets are tight, Kevin shows how these tools can fill gaps—without losing the human touch. Staying Grounded in a Changing Landscape Despite new technologies and shifting trends, Kevin's message remains timeless: strong branding is built on clarity, consistency, and authenticity. As the conversation wraps up, he reminds listeners that tools may evolve, but trust remains the core of every successful brand. “Stay human, stay honest, and keep refining your foundation.” A Little Background Kevin Adelsberger is the founder of Adelsberger Marketing, where they create work that grows their clients' businesses, in a culture that values their team and the Jackson, Tennessee, community. After founding in 2014, Kevin went on to be a co-founder of Our Jackson Home and host its podcast from 2015 to 2019.  In 2016, Kevin was recognized as an emerging leader by Leadership Jackson. Then, in 2017, Adelsberger Marketing was named the Emerging Business of the Year by the Jackson Chamber. In 2019, Adelsberger Marketing sold partial ownership to Alexander, Thompson, and Arnold, CPAs. In 2020, Union University recognized Kevin with the Distinguished Achievement in Arts and Media award.  Kevin currently serves on advisory committees for Leadership Tennessee and Jackson State Community College and is a board member for theCO in Jackson, Tennessee.  He also hosts a podcast about business in West Tennessee called 40×45.  Kevin lives in Jackson with his wife and business partner, Renae, and their two children. They are active foster parents and are involved members of First Baptist Church, Jackson. They are also some of the few to cheer on the Minnesota Vikings from below the Mason-Dixon line. #Skol Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Online Communities and Marketing Protecting Your Brand and Avoiding Legal Trouble How to Succeed with Digital Marketing for Small Businesses Getting the word out, promoting your blog Building Better Foundations Podcast Videos – With Bonus Content

Episode 131 | DP & McGheeDavid and Tim are back with another jam-packed episode of Wait, What? Sportsbiz Chat with DP & McGhee, starting with a lively breakdown of the latest college football controversies — from chaos in Happy Valley to NCAA policy debates that could reshape the future of college athletics.Then, they welcome Wade Martin, COO and CEO, Baseball at Unrivaled Sports, for an in-depth conversation about the state of youth sports, sponsor engagement opportunities, and his own fascinating journey through the business of sports.Highlights from the episode:

What if your academic CV is working against you? This week on Beyond the Thesis with Papa PhD, creative strategist and branding expert Michael Dargie joins David Mendes to reframe how researchers can become memorable in non-academic spaces. Drawing from his new book Brandjitsu, Michael shares his unique approach to personal branding, designed for introverts and extroverts alike. Learn why showcasing only 20% of your experience can be more powerful than oversharing, and how to shift the spotlight from your journey to your audience's needs. You'll learn: Why clarity beats complexity when talking about your PhD background How to tailor your “brand story” to industry audiences The difference between “showing up” and commanding attention How to overcome the emotional challenge of pruning your experience How to think like Yoda, not the hero, in your narrative Whether you're navigating your next PhD career transition or still figuring out how to tell your story, this conversation is packed with actionable strategies.

Bénéficiez de 2 mois gratuits chez mon partenaire Waalaxy pour transformer Linkedin en machine à leads.L'intelligence artificielle a bouleversé le monde du digital… et les relations presse n'y échappent pas.Faut-il craindre que l'IA rende les RP obsolètes, ou au contraire y voir une opportunité de renforcer la visibilité des marques et dirigeants?Dans cet épisode, j'échange avec Clara Armand-Lille, fondatrice de l'agence Third Eye Media, experte en communication internationale et en relations presse.Clara accompagne startups, scale-ups et fonds d'investissement à fort potentiel sur plusieurs marchés, en Europe comme aux États-Unis. Ensemble, nous explorons comment l'IA transforme la manière de faire des RP, de gérer la visibilité d'une marque et d'interagir avec les médias.

 Maurice shares his personal journey from obscurity to impact. He discusses how visibility brings opportunities. Learn practical steps to make yourself seen in your field. In This Episode:00:00 The Flaw of ‘Build It, They Will Come'03:11 Visibility Invites Opportunities06:29 Expanding Reach, Achieving Top 5%09:29 How to Be DiscoveredKey Takeaways:Recognize the flaw in “build it, they will come” without visibility.Seek feedback to identify growth areas.Expand your network beyond your immediate circle.Share accomplishments, big and small, on various platforms.Engage actively in relevant communities and events.Resources Mentioned:listennotes.comInstagramLinkedInResources:Well Why Not Workbook: https://bit.ly/authormauricechismPodmatch: https://bit.ly/joinpodmatchwithmaurice*FREE* 5 Bold Shifts to help you silence doubt and start moving: https://bit.ly/5boldshifts*FREE* 7 Biggest Mistakes Podcasters Make: https://bit.ly/7BiggestMistakesPodcastersMakeConnect With:Join Newsletter: https://bit.ly/welcome-to-transformationMaurice Chism: https://bit.ly/CoachMauriceWebsite: https://bit.ly/mauricechismPatreon: https://bit.ly/CoachMauriceonPatreonTo be a guest: https://bit.ly/beaguestonthatwillnevrworkpodcastBusiness Email: mchism@chismgroup.netBusiness Address: PO Box 460, Secane, PA 19018Subscribe to That Will Nevr Work Podcast:Spreaker: https://bit.ly/TWNWSpreakerSupport the channelPurchase our apparel: https://bit.ly/ThatWillNevrWorkPodcastapparel 

We're kicking off this week's episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we're coming to you from Minneapolis, Minnesota — home of Prince, more than 10,000 lakes, and a vibrant business community. For the very first time, The CMO Podcast is recording on-site at the Best Buy Studios, in partnership with Best Buy Ads.Jim's guest this week is Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company. Founded in 1905, Red Wing has built a legacy as America's iconic work boot brand — boots that have supported the workers who built landmarks like the St. Louis Arch and the Sears Tower. Today, the company generates more than a billion dollars annually across its portfolio of brands and retail network, while remaining family-owned under its fourth-generation CEO — and first woman to lead the company.Dave oversees Red Wing's global marketing practice, from brand management and digital strategy to ecommerce, retail experience, and corporate communications. Before Red Wing, he spent years in senior leadership roles at top agencies, shaping campaigns for some of the world's most recognizable brands.This is Jim's conversation with a CMO whose brand has outfitted generations of builders, dreamers, and doers — Dave Schneider of Red Wing Shoe Company.---This week's episode is brought to you by Deloitte and Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from All Día, Grisly's Cosmic, Sipli, Olia and Birdie. In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week's special co-host is Andrew Guard, the founder of Right Coast Brands. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

Text a question to Victoria!Have you ever refused to believe “there's nothing you can do”, especially when it comes to your health? If so, you'll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator of Rayvi, a mineral-based hydration brand. After battling psoriasis for two years, Robyn took matters into her own hands and found healing through functional medicine. Now, she helps other women uncover the root cause behind their chronic skin issues and reclaim their confidence.In this episode, Victoria sits down with Robyn to unpack her own health journey that became the foundation for a thriving business, how vulnerability became her greatest asset, and why managing stress and prioritizing wellness are essential for long-term health. You'll hear how she built two successful brands from scratch, what she's learned about the emotional side of skin struggles, and her best advice for prioritizing self-care without guilt—especially for busy moms and entrepreneurs.Whether you're struggling with your own skin journey, curious about functional medicine, or just need a reminder that your struggles can become your superpower, this episode will inspire you to bet on yourself and reclaim your confidence. Grab a snack and your drink of choice, and get ready to feel motivated and encouraged in your business and life.Links Mentioned in Today's Episode:Shop Rayvi MineralsThe Clear Skin LabFree Course: How to Transform Your Skin from Breakouts to Blemish-Free in 6 Months or LessFollow Robyn on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

In this conversation, Jacques Skuteeki and Dylan Silver discuss the importance of retargeting campaigns in real estate, emphasizing how realtors can maintain visibility and build their personal brand through consistent content sharing and effective follow-up strategies. They explore the nuances of branding in the real estate market and the significance of being the go-to person for clients.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

---------------------------------------------------------------------------------------------------------------------------------------------

Most companies think brand is just a logo, tagline, or color palette. The truth? That's design. Brand is who you are, how you show up, and why people choose you over everyone else. And if you don't define it, you'll blend into the noise, competing only on price.In this episode of Founder Talk, I sit down with Jason Vana, brand strategist and founder of SHFT, to unpack what brand really means and why “playing it safe” is the fastest way to kill growth. Jason explains why caring more isn't a differentiator, why “being the best” is an empty claim, and how to uncover the uniqueness in your business that truly makes you stand out.We dive into the harsh realities of LinkedIn's algorithm shift, why AI will never replace real brand strategy, and why too many entrepreneurs mistake vulnerability for authenticity. Jason also shares why building a brand is actually building a business strategy, one rooted in knowing who you are, what makes you different, and what kind of company you want to run.You'll learn:✅ Why “professional” industry jargon kills authenticity and trust✅ How to find the differentiator you don't even realize you have✅ Why brand flows through every part of your business — not just marketing✅ The danger of chasing followers or playing it safe✅ How to brand a “boring” business in a way that excites customersIf you've been searching “how to build a brand,” “brand strategy for founders,” or “how to stand out in a crowded market,” this episode delivers the no-fluff truth.Connect with JasonGuest LinkedIn: https://www.linkedin.com/in/jasonvana/Guest Website: https://shft.agency/Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free)https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction and Podcast Beginnings00:40 Meet Jason Vanna: Brand Strategist01:12 The Importance of Branding03:16 AI in Branding and Marketing04:56 The Value of Authentic Content Creation07:34 Taking Breaks and Reflecting on Content Strategy13:02 Challenges with LinkedIn's Algorithm15:59 Adapting Marketing Strategies33:58 Embracing Your Brand Identity36:03 Breaking Industry Norms36:33 Finding Your Authentic Voice38:06 Consistency in Communication38:53 The Importance of Authenticity39:48 Building a Personal Brand43:02 The Pitfalls of Chasing Followers44:32 Gary V's Content Strategy50:11 Defining Your Business Goals56:09 Creating an Exciting Brand01:01:11 Positioning Your Brand Differently01:08:08 Reflecting on Personal and Business Growth01:13:57 Conclusion and Contact Information

SummaryIn this conversation, Jamie Schwartzman, a branding expert, discusses the intricate relationship between leadership and brand consistency. He emphasizes that branding goes beyond visual elements and is deeply rooted in organizational culture and leadership. Schwartzman outlines his four-step IDEA method for branding: Ignite, Distill, Energize, and Activate, and shares insights on the importance of experiential learning in branding. He also highlights the significance of understanding customer personas and the duality of digital and analog experiences in today's branding landscape.Connect with Jamie: linkedin.com/in/jamieschwartzman/ Keywordsbranding, leadership, brand consistency, customer personas, IDEA method, experiential learning, brand identity, marketing, corporate branding, organizational cultureSound Bites"Brand is about communicating meaning.""Brand is about internal unity purposes.""The power of great hair is a superpower."TakeawaysBrand consistency is about culture consistency driven by leadership.Branding is a way to communicate meaning and value.Internal unity is essential for effective branding post-acquisition.Experiential learning enhances brand understanding and retention.The digital age increases the need for offline experiences.Brands play a crucial role in self-image and identity.Customer personas should focus on psychographics, not just demographics.Research and data are vital in the branding process.The IDEA method consists of Ignite, Distill, Energize, and Activate phases.Branding requires collaboration and consensus among stakeholders.

In this episode of the Matters.com podcast, Olivia interviews Melissa Fors Shackleford — a healthcare marketing strategist, author of Harnessing Purpose, and advisor helping leaders align their mission with their message.Melissa shares her perspective on finding personal fulfillment in marketing, emphasizing that authentic connection — not manipulation — is what drives meaningful brand relationships. She discusses why purpose-driven brands outperform their competitors, the importance of authentic leadership, and how values-based communication shapes trust in today's transparent, social-first world.The conversation dives into the challenges and opportunities in healthcare marketing, the transformative potential of AI, and how leaders can model purpose through action. The Matters or Not Matters speed round covers topics from branding and vacations to reality TV, cryptocurrency, and more.Whether you're a marketer, leader, or simply someone seeking deeper alignment between your work and your values, this episode will inspire you to find your North Star — and help others find theirs too.

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on “Shark Tank.” She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics and AI soars, in part thanks to Elon Musk. Here she talks on those things plus her outlook on CTV, data-based targeting, agency relations and how that “I, Robot” movie wasn't named after the company, or vice versa.

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Anya Cheng, founder and CEO of Taelor.style. Anya shares how her company uses AI and human stylists to offer personalized, subscription-based wardrobe rentals, making fashion convenient and sustainable for busy professionals. They discuss the shift toward casual, flexible clothing, Taelor.style’s partnerships with global brands, and the environmental benefits of reducing fashion waste. Anya also explores the future of live shopping and invites listeners to try Taelor.style with special promo codes, highlighting the blend of technology and service that sets her company apart. TAKEAWAYS Use of AI in personalized wardrobe styling and clothing rental services. The concept of a subscription model for clothing, likened to "Netflix of wardrobes." Target audience focus on busy professionals who need convenient fashion solutions. Importance of identifying the right problems in business before implementing solutions. The balance between performance marketing and branding in modern business strategies. The role of proprietary data in enhancing AI-driven recommendations. Customer experience and the process of selecting and renting clothing. Environmental impact of the fashion industry and sustainable practices in clothing rental. Trends in live shopping and its slower adoption in the U.S. compared to other markets. Future of social commerce and integration of shopping with social media platforms.

This week we're very excited to share with you an exciting new show we've launched this week! It's called The Brand Builder's Playbook…a special 8-part series created in partnership with our friends at BERA.ai.In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder's Playbook is your guide to what actually works.Now, here's the important part: you'll hear the very first episode right here in The CMO Podcast feed. But if you'd like to hear the rest of the series, head over and follow The Brand Builder's Playbook on YouTube, Apple Podcasts, Spotify, or wherever you enjoy your podcasts.Follow on Apple Podcasts: https://tinyurl.com/thebrandbuildersplaybook----------Welcome to the very first episode of The Brand Builder's Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at Nonfiction Research).In this 8-part series, we'll build a practical playbook for 2025—designed to help brand leaders navigate an era of uncertainty, constant change, and rising expectations. Each episode tackles a critical theme in sequence, offering insights and tools to strengthen your brand as a true strategic asset.We kick things off by asking the most fundamental question: Why does brand matter?Our featured guest is Chris Burggraeve, former Global CMO of AB InBev and a longtime champion of treating brand as a financial asset. Together, we unpack how brand drives growth, profit, pricing power, and resilience—even in turbulent times.If you're a marketer, founder, or business leader seeking conviction, clarity, and a new set of plays for brand building, this episode is your starting point.---Each week we'll offer you a worksheet to follow along and continue to learn after enjoying the episode. You can download this week's worksheet here: http://bit.ly/4mZImdd –--Read about upcoming episode topics and guests here: https://bera.ai/podcast/"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the YouTube version of this episode HEREAre you a lawyer looking for some tips on AI technology? In this episode of Maximum Lawyer, Tyson and expert guest Martin Kravchenko discuss the practical use of AI technologies—such as vibe coding, AI agents, and tools like Gemini, ChatGPT, and Notebook LM—in legal and personal injury law firms. Tyson and Martin discuss bottlenecks within firms, especially with tech versus human bottlenecks. For law firms, Martin suggests that people are the biggest bottlenecks if you don't have the right amount of staff in your firm doing the right work. With a small firm, the people are important. As a firm increases, technology can become the bottleneck because there has to be a good, streamlined system in place to ensure people are able to do their jobs. If a good, solid CRM is not in place, the whole firm can really suffer.Martin speaks about his use of an AI tool called Gemini and the benefits of it. One thing is people can access it through their Google Workspace and Gmail, which makes it easy and efficient. It can also process documents better, which for lawyers who work with medical records, can be really handy. Many people struggle with badly scanned PDF documents, which for Gemini, it can read quite well. This can make any lawyer's life a lot easier when preparing for a case.Listen in to learn more!1:35 Integrating New Tools into Law Firm Processes2:21 Mapping and Standardizing Law Firm Processes4:18 Centralizing Templates and Knowledge Management7:35 When to Invest in Technology vs. Human Resources8:51 Effective Prompting and AI Tool Usage16:29 AI-Generated Content and Deepfakes17:12 Why Prefer Gemini Over Other AI Models20:56 The Value of Simple, Scalable Solutions35:32 Future of AI Agents and Legal Practice50:25 Long-Term Vision: Lawyers as Monitors of AI AgentsTune in to today's episode and checkout the full show notes here. Connect with Martin:WebsiteYouTubeFacebookLinkedIn

Zina Verduzco joins The Truth in This Art to explore how digital innovation is transforming community and entrepreneurship in Baltimore and beyond.With deep expertise across marketing, branding, and emerging technologies, Verduzco shares her journey from museum work to leading-edge digital marketing and AI development. She offers practical insights into helping local businesses adapt to the evolving online landscape—emphasizing the power of authenticity, strategic storytelling, and creative use of digital tools.Verduzco discusses the challenges and opportunities facing entrepreneurs today, from building a strong digital presence to navigating rapid changes in technology. For Verduzco, embracing the future means empowering communities, diversifying revenue, and using digital platforms to connect, uplift, and inspire.Topics Covered:Strategies for building authentic digital communities in BaltimoreThe role of storytelling and branding in small business successThe impact of AI and innovation on entrepreneurshipLessons learned from supporting creative and cultural enterprisesStay connected by following Zina Verduzco on Instagram @zina.verduzco for updates, resources, and behind-the-scenes stories from Baltimore's digital frontier. Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis. Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcast The Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

All the way from Australia

Nick Constantino and Matthew Caddy dive into the seismic shift from SEO to GEO (Generative Engine Optimization). Learn how AI is reshaping search, why branding matters more than ever, and how to future-proof your marketing strategy in the age of ChatGPT, Reddit indexing, and instant AI-driven purchases.

What happens when a cowboy poet, brand provocateur, and unapologetic truth-teller decides to burn the old playbook and start over in Mexico City? Meet Justin Foster, the co-founder of Massive Change, an advisory firm helping non-profit leaders and entrepreneurs build just, equitable brands. Raised on a cattle ranch in Oregon, Justin brings a no-BS, straight-off-the-range approach to leadership and business. For more than two decades, he's delivered heretical brand coaching that cuts through the noise, distilling complex ideas into clear, high-impact messages that move people. A master of language, he's the author of four books and a prolific writer of essays, poetry, and songs. At his core, Justin is a poet, agitator, and strategist who fiercely challenges entrenched power and questions the narratives that uphold the status quo. After multiple setbacks, I finally had the chance to interview Justin for the Ripple Effect Podcast. Justin is overflowing with insight and soul, so this conversation is split into two parts. Part One explores his move, mindset, and rediscovery of purpose, while Part Two delves into building soul-led brands and leading with authenticity in a world obsessed with formulas. Tune in to The Ripple Effect Podcast and join me for a powerful, unfiltered conversation with Justin Foster: a living example of what it means to live with intention and fire.     Ripple with Justin Foster Instagram: https://www.instagram.com/fosterthinking/ Facebook: https://www.facebook.com/JustinFoster LinkedIn: linkedin.com/in/fosterjustin Website: massivechange.co/ Subscribe to The Third Way: https://substack.com/@fosterthinking     Ripple with Steve Harper  Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe Be a Patron: https://www.patreon.com/SteveHarper Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond To inquire about my availability for conference keynotes, corporate training, or performance coaching, please contact info@ripplecentral.com.

*Pre-order Octavo on Amazon*Episode Description:In this week's episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing.Guest Name: Marty NeumeierGuest Website: martyneumeier.comOctavo Book: Pre-order on AmazonSubstacksThe Scarlett Files: martyneumeier.substack.comLevel C: levelc.substack.com00:00: Intro & Minimind Wins From Past Students07:55: Marty's Journey in Design and Writing10:50: The Scarlet Files on Substack11:19: The Origins of Graphic Design12:58: Leonardo da Vinci's Influence16:33: Challenges of Writing Fiction18:49: The Intersection of Branding and Storytelling26:20: Marketing Strategies for Authors40:44: The Renaissance and Modern Story43:36: The Aldine Press and Its Innovations48:00: The Importance of Mentorship52:31: Level C: Master Classes for Professionals57:10: The Role of Testing in DesignLinks:The Design Minimind    • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Welcome to this episode of The Efficient Advisor, where Libby Greiwe sits down with Dr. Joshua Wilson, PhD, CMT, to explore the power of behavioral finance before a client even becomes a client. While many advisors think about behavioral finance as something that happens after onboarding, Joshua takes us deeper—into the psychology, neuromarketing, and “pre-suasion” that sets the stage for meaningful connections from the very first impression.

In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business Profiles, Meta ads, and PPC. He breaks down “geo-keyword pairs,” the power of identity-based websites, and the importance of optimized service-area pages, reviews, and consistent digital marketing to build predictable, million-dollar-a-month lead flow.

Discover what makes romance and cozy mysteries two of the most successful and reader-loved genres in publishing. In this episode of The Fantasy Writers' Toolshed, host Richie Billing sits down with bestselling authors Jami Albright and Sara Rosett to uncover what all writers can learn from these powerfully engaging genres.Jami Albright is an acclaimed romance author known for her laugh-out-loud romantic comedies and bestselling indie success stories. Sara Rosett is a prolific cozy mystery writer whose books are filled with charm, suspense, and unforgettable characters. Together, they share a wealth of knowledge on writing craft, book marketing, and building a long-term career as an independent author.We explore:How to write a book series that keeps readers coming back — from character arcs to emotional payoffs.The secrets of romance and cozy mystery writing, including reader expectations, tone, pacing, and genre tropes that build loyal audiences.Worldbuilding techniques that keep continuity consistent across multiple novels.How to plan a successful book launch and make your release stand out in a crowded market.Developing an author brand that feels authentic and memorable.Book marketing strategies that actually work — from mailing lists and newsletters to podcast appearances, social media engagement, and creative promotions.Writing productivity and mindset tips to help authors finish series and sustain momentum.This conversation goes beyond genre to deliver universal lessons for storytellers. Whether you write fantasy, science fiction, romance, or thrillers, you'll gain actionable advice on how to design stories that hook readers, market your books effectively, and build a lasting author career.Key takeaways:Learn how romance and cozy mystery writers use structure, reader satisfaction, and emotional beats to keep fans invested.Understand why character-driven plots and series planning can transform your writing into a sustainable career.Discover how to create a strong author identity that readers instantly recognise.Find out how Jami and Sara approach marketing, launches, and branding from a professional and personal perspective.If you've ever wondered how to write a romance novel, how to start a cozy mystery series, or simply how to build a loyal readership, this episode is packed with real-world experience and practical strategies.FANTASY WRITING BOOKS, CLASSES AND TOOLS⁠⁠⁠https://www.patreon.com/TheFantasyWritersToolshed ⁠⁠⁠JOIN OUR DISCORD COMMUNITY⁠⁠⁠⁠⁠https://mailchi.mp/395aa89d6ec0/join-richie-billings-community-of-writers⁠⁠⁠ ⁠⁠ABOUT JAMI ALBRIGHThttps://wishidknownforwriters.com/https://www.jamialbright.com/ABOUT SARA ROSETThttps://www.sararosett.com/GET IN TOUCHthefantasywriterstoolshed@gmail.com⁠⁠⁠⁠⁠⁠www.richiebilling.com⁠⁠⁠⁠⁠⁠ RESOURCESDiscover more ⁠⁠⁠⁠⁠⁠writing tips⁠ and guides⁠⁠⁠⁠⁠ hereAnd learn more about⁠⁠⁠ writing fantasy⁠⁠⁠⁠⁠⁠ here

I'm thrilled to share some incredible insights from our latest episode featuring Sandeep Dayal, a top marketing strategist and managing director of Sorrenti Marketing Group. Sandeep's journey from engineering to consulting with global giants like Pfizer and McKinsey, and his expertise in cognitive branding, offers a treasure trove of wisdom for anyone interested in leadership, marketing, and human behavior.Here are the key takeaways from our conversation:

Découvrez la >> Formation Stratégie Persona

Real leadership isn't about doing more. It's about doing what matters with consistency and care. Staying grounded in your purpose, your values, and your humanity is what separates longevity from burnout. The best leaders aren't performing strength. They are practicing steadiness, empathy, and self-awareness.That's what drives Daisy Auger-Domínguez. As President of Auger-Domínguez Ventures and author of Inclusion Revolution and Burnt Out to Lit Up, she has spent her career helping organizations like Google, Disney, and Vice prove that people and performance can thrive together. Her Dominican, Puerto Rican, and New York roots shape a leadership style that blends resilience, joy, and unshakable values.In this episode of Branding Room Only, Paula Edgar and Daisy explore how to lead with purpose while staying true to who you are. They share real-world insight on navigating burnout, building inclusive workplaces, and treating thought leadership as service rather than self-promotion. You will walk away with perspective and practical steps to build a career and a brand that sustain you.1:13 – Daisy's definition of personal brand, three words to describe herself, and her favorite Buddha quote and hype song4:11 – The brand impact of growing up in the Dominican Republic and uptown New York6:50 – How Daisy's identity, personal brand, and leadership were shaped out of necessity9:42 – How to manage and help leaders build a brand during challenging times13:21 – How Daisy serves as a fractional Chief People Officer (CPO) while maintaining her core brand values16:47 – The relationship between inclusion and personal branding and how burnout impacts leadership22:27 – Key strategy for dealing with empathy and energy drain so you don't take on other people's stuff24:22 – A view on pursuing recognition and visibility in a way that aligns with your personal values27:27 – Branding advice for leaders of the next generation28:33 – How to think about authentically building your brand as a thought leader33:44 – A practice you can start immediately to better align your brand with the kind of leader you want to be38:57 – What it means to build a career you don't have to recover from and how personal branding helps create it40:54 – Daisy's joy space, why she values dignity in her personal brand, and the magic she brings to a roomMentioned In Keeping It Lit: Purposeful and Authentic Leadership with Daisy Auger-DomínguezDaisy Auger-DominguezInclusion Revolution and Burnt Out to Lit Up by Daisy-Auger-DominguezLearn More About Paula's Personal Branding Strategy Session OfferReflective QuestionsWhere did I learn? Where did I make myself proud? Where did I fall short this week? What energized me and what drained me? How can I redirect my energy?/What are the things that I can do differently?/What are the best ways to redirect my energy so that I can show up as the best version of myself?How will I continue to protect what I uncovered?Sponsor for this episodePGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom proYou know I love conferences. They're where credibility, connections, and opportunities collide, but showing up isn't enough. That's why I created Paula's Playbook: Engage Your Hustle - Conference Edition.Check it out at paulaedgar.com/digital-products and get ready to stop blending and start branding at conferences.

Discover how to build a powerful brand that reflects your values and attracts your ideal customers. In this episode, Pastor NaRon Tillman sits down with Lindy Nowak, founder of Up In A Day, to explore the intersection of faith, business, and effective branding strategies for small business owners.What You'll Learn:✅ Common mindset pitfalls that sabotage new business owners✅ How to create a clear brand identity that stands out✅ The power of authentic branding rooted in your values✅ Why your founder story matters more than you think✅ Practical steps to differentiate your business in any marketKey Insights:• From corporate to calling: Lindy's journey helping small businesses feel big• The psychology behind effective brand visuals and color choices• When rebranding helps vs. hurts your business growth• How company values drive customer connection and loyaltyTIMESTAMPS: 00:00 Starting a Digital Marketing Company 00:10 The Importance of Business Mentality 00:46 Marketing and Branding Misconceptions 02:09 Introducing Today's Guest: Lindy 02:42 Understanding Branding for Small Businesses 04:15 Helping Small Businesses Feel Big 04:51 The Birth of Up in a Day 08:24 The Value of a Strong Brand Identity 14:40 The Role of Color in Branding 18:15 The Risks of Rebranding 23:03 The Importance of Company Values 26:19 Concluding Thoughts and FarewellContact Lindy:http://www.upinaday.co/https://www.linkedin.com/in/lindy1/https://www.instagram.com/upinaday/https://www.youtube.com/channel/UCCSsIadyqBYHgGlqVBzlCgAhttps://www.pinterest.com/upinaday/https://www.facebook.com/UpinadayBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Get MORE Bad Friends at our Patreon!! https://www.patreon.com/c/badfriends Thank you to our Sponsors: BlueChew, DraftKings Sportsbook, Rocket Money & Shopify • BlueChew: Try your first month of BlueChew FREE when you use promo code BADFRIENDS -- just pay $5 shipping. • DraftKings Sportsbook*: Download the DraftKings Sportsbook app NOW and use code BADFRIENDS. • Rocket Money: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to https://RocketMoney.com/badfriends today. • Shopify: Sign up for your $1 per month trial and start selling today at https://shopify.com/badfriends YouTube Subscribe: http://bit.ly/BadFriendsYouTube Audio Subscribe: https://apple.co/31Jsvr2 Merch: http://badfriendsmerch.com 0:00 Old Dog, New Tricks 5:00 One Battle After Another 10:00 Cave Butter 15:00 Fancy Corn 20:00 Peeing in a Theater 25:00 Bathroom Signs 30:00 Death Trap Water Slide 35:00 Chunky Potatoes 40:00 Fantasy Moment 45:00 Bobby's 2nd Special 50:00 Complex Machines 55:00 1 Cup More Bobby Lee TigerBelly: https://www.youtube.com/tigerbelly Instagram: https://www.instagram.com/bobbyleelive Twitter: https://twitter.com/bobbyleelive Tickets: https://bobbylee.live More Andrew Santino Whiskey Ginger: https://www.youtube.com/andrewsantinowhiskeyginger Instagram: https://www.instagram.com/cheetosantino Twitter: https://Twitter.com/cheetosantino Tickets: http://www.andrewsantino.com More Fancy SOS VHS: https://www.youtube.com/@7equis Instagram: https://www.instagram.com/fancyb.1 More Bad Friends iTunes: https://podcasts.apple.com/us/podcast/bad-friends/id1496265971 Instagram: https://www.instagram.com/badfriendspod/ Twitter: https://twitter.com/badfriends_pod Official Website: http://badfriendspod.com/ Opening Credits and Branding: https://www.instagram.com/joseph_faria & https://www.instagram.com/jenna_sunday Credit Sequence Music: http://bit.ly/RocomMusic // https://www.instagram.com/rocom Character Design: https://www.instagram.com/jeffreymyles Bad Friends Mosaic Sign: https://www.instagram.com/tedmunzmosaicart Produced by: 7EQUIS https://www.7equis.com/ Podcast Producer: Andrés Rosende This video contains paid promotion. #bobbylee #andrewsantino #badfriends #sponsored #ad Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Brigitte Bojkowszky is a global Brand Identity Strategist, Business Educator, retreat host, and the visionary behind BridgetBrands. With a background that spans from the skies as a flight attendant to the boardroom, the university lecture hall for over 2 decades, and the entrepreneurial world, Brigitte helps individuals and organizations uncover their brilliance and build aligned, authentic brands that radiate impact.She is the creator of the transformative personal branding retreat I AM BECOMING, designed for high-achieving women in transition ready to reclaim their identity and rise into visibility.Brigitte is also the host of the BrandsTalk podcast, a sought-after speaker, and a bestselling author, known for fusing strategy with soul in everything she does.#brandtalks #branding #BrigitteBojkowszky All Episodes can be found at ⁠https://www.podpage.com/speaking-podcast/ All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ What we Discussed: 00:30 Who is Brigitte Bojkowszky01:45 Lessons learnt as a Flight Attendant05:30 What was it like living out of a Suitcase08:15 Learning Not to have Fear fro failure 09:20 The different Flight experiences depending on Price13:34 How do you want to Present yourself as a Brand15:05 Should you brand as a Business or Personal Brand19:18 The qualifications during her Career25:05 Appreciating Further Education after you have work experience26:53 The Mindset to leave a Job29:15 You will Regret what you did not do29:35 How did she connect with Students as a Professor32:54 Self Care is Part of Branding34:00 Her Podcast Brand Talks38:05 Sometimes using other Interviews on her Podcast39:55 The beautiful locations in her Retreats41:55 Her Retreats 'I AM BECOMMING"45:00 The beautiful Views get you into your Creative Zone47:25 Her Books How to Contact Brigitte Bojkowszky * https://www.bridgetbrands.com* LinkedIn: https://www.linkedin.com/in/bojkowszkyb/* Instagram: https://www.instagram.com/bridgetbrands* YouTube: https://www.youtube.com/@bridgetbrands* https://event.i-am-escape.com/i-am-becoming------------------All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ 

In a category flooded with fast-followers and flashy branding, Straightaway Cocktails is taking a radically different path: embracing the hard way. In this episode, founder and CEO Cy Cain reveals how the Portland-based brand is carving out a distinct space in the booming ready-to-drink category by prioritizing bar-quality cocktails crafted from in-house ingredients and held to uncompromising standards. Cy outlines a strategy rooted in deliberate, thoughtful growth rather than chasing viral trends. He dives into the brand's innovative approach to creative R&D, leveraging limited releases and direct-to-consumer exclusives to experiment boldly and gather insights that shape future core offerings.  He also highlights how investments in in-house production, B Corp certification and sustainability efforts, alongside strategic partnerships with Costco, Alaska Airlines and Shake Shack, demonstrate that a patient, craft-centric mindset and a strong brand identity can make a powerful impact in even the most crowded markets. Show notes: 0:25: Interview: Cy Cain, Founder & CEO, Straightaway Cocktails – Just hours before Taste Radio's San Francisco meetup, Cy joins Ray Latif to share highlights from Straightaway's latest cocktail lineup, including the French 77, Pickle Tini, and Golden Negroni. He underscores the brand's North Star: unwavering product quality, rooted in a deep love of cocktail culture. Cy reflects on the evolution of the RTD category and credits Straightaway's success to its focus on excellence and deliberate, sustainable growth. Strategic partnerships with Alaska Airlines and Breeze Airways have boosted exposure, while support from regional retailers and Costco has added traction and credibility. Comparing innovation to Formula 1, Cy describes it as a proving ground for bold ideas. Straightaway's mission, he says, isn't shaped by exits or investors, but by craft, storytelling, and elevating cocktail experiences. From farm-to-glass sourcing to using local ingredients – like fir needles from near Cy's childhood home – the brand stays true to its values of authenticity, sustainability, and craftsmanship. Inspired by lifestyle brands like Patagonia and Shinola, Cy emphasizes values-driven partnerships, such as a test collaboration with Shake Shack. He also shares excitement over the brand's growing recognition in top spirits competitions, including a potential Triple Crown win. Brands in this episode: Straightaway Cocktails, Stumptown Coffee, Smith Tea, Jacobsen Salt Co.

In this quick solo episode, Alex Quin shares a powerful reminder: relationships matter more than ever during the holidays. With campaigns and deadlines stacking up, Alex encourages listeners to pause and intentionally connect with the people who made their year meaningful—clients, team members, mentors, and supporters. It's not just the right thing to do—it's smart branding.Episode Outline:[00:00:00] Intro: Hustle Inspires Hustle mission[00:00:25] Why Q4 should include gratitude, not just goals[00:01:10] How to build a holiday appreciation list[00:01:50] Actionable ways to make it personal and impactful[00:02:30] Final thought: People remember how you made them feelWisdom Nuggets:Gratitude Is Smart Branding: Saying “thank you” isn't soft—it's strategic. It fuels trust, loyalty, and referrals.Systematize Your Appreciation: Create a simple contact sheet so you're not scrambling when it's time to show love.Small Gestures, Big Impact: A handwritten note or quick call sticks more than a generic email blast.Be the Signal : In a noisy digital world, your authenticity is what people will remember.Power Quotes“Strong relationships fuel referrals, loyalty, and real trust.” - Alex Quin“Take the time to show love to your people.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Duane Mancini sits down with Amy Rinaldo, Partner at Ward Law Office, to discuss the strategic intricacies of intellectual property in the medtech industry. Amy shares her extensive experience in patent and trademark law, exploring the intersection of IP strategy with regulatory compliance and commercialization. The conversation covers the importance of comprehensive IP planning, the nuances of patents, trademarks, copyrights, and trade secrets, as well as global IP considerations for medtech startups. Amy Rinaldo LinkedInWard Law Office WebsiteDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedIn

This week, Mike steps “behind the scenes” with Graham Kuhn, the creative force behind Focus Films, whose life reads like a screenplay of transformation, grit, and passion. From the wrestling mats of small-town Wisconsin to the world's grand opera stages — and ultimately to the helm of his own film company — Graham's story proves that the path to success is rarely a straight line. When the pandemic hit days after launching his business, Graham faced what felt like the final curtain. Contracts vanished, plans unraveled — but instead of tapping out, he rewrote the script. Drawing on the resilience forged in wrestling and the discipline learned from decades on stage, he turned adversity into opportunity. Through community, mentorship, and a deep belief in the power of authentic storytelling, Graham brought Focus Films to life — and helped countless others tell stories that matter. Graham opens up about the fear of success, the magic that comes from genuine connection, and the courage it takes to stay true to yourself — even when the world is watching. From helping clients shine on camera to crafting stories that move hearts and minds, this conversation is all about transforming passion into purpose. IN THIS EPISODE: ➡️

In this episode of the Move The Ball podcast, host Jen Garrett sits down with PR expert Justin Goldstein to discuss the evolving landscape of public relations. They explore how AI and earned media are transforming PR strategies, the importance of building credibility, and actionable tips for individuals and organizations to stand out in a crowded market. Justin Goldstein is an award-winning PR strategist and the founder of PR73, a next-generation communications agency helping brands build trust, shape perception, and drive growth through strategic storytelling. A former New York media insider, Justin has led high-impact campaigns for Uber, General Motors, AARP, and the Clinton Global Initiative. Recognized by The Drum and the Public Relations Society of America, Justin’s insights have been featured in Forbes, PRWeek, and AdAge. Episode Highlights: [1:45] – What PR really means today and why it’s more than just press releases. [4:20] – How AI-driven search is changing the value and approach to PR. [9:45] – The importance of consistency and relationship-building in media outreach. [19:00] – Actionable PR strategies for individuals and organizations to grow their brand. Connect with Justin: Website: www.pr73.com E-mail: justin@pr73.com LinkedIn: https://www.linkedin.com/in/goldsteinjustin/ IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

In this episode Erica focuses on the critical distinction between gross income (total revenue brought in by the business) and net profit (what remains after all expenses, including the owner's salary, are paid). She uses her own experiences, detailing her early pricing strategies and the challenges of managing expenses like payroll, marketing, and vehicle costs, which significantly impact profit margins. Erica also discusses the importance of setting clear business goals, emphasizing personal success, and the need for new business owners to "just get started" and learn along the way. Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

Nathan brings back his besties, Jay and Rae. They discuss the importance of brand visibility and messaging consistency. The topic was on focused on the visibility of a Brand's vibe, and the conversation was on how AI can assist in branding, the significance of storytelling, and the need for trust in the branding process. They shared personal stories on the necessity of having a clear brand presence and the challenges faced by businesses in achieving this. Watch the full video HERE. #branding #messaging #storytelling Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49   Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drives results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/ Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Host Jack Thomas' gym went through a full, anonymous ‘experience evaluation' by The Fit Guide. In this episode, Jack shares the full truth on what the report revealed and how it's helped him improve his gym's experience, training and systems. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

Watch the YouTube version of this episode HEREAre you a business owner looking for some tips on how to be more effective as a leader? In this episode of the Guild Live Show, Tyson explores the latest in tech and productivity. He shares actionable tips for leading effective meetings, discusses strategies for optimizing sleep (“sleep maxing”), and highlights AI-driven prompts to boost online authority. Tyson provides some leadership tips to help people in these roles run meetings smoothly and efficiently. One tip is to prepare before you enter the meeting, as small preparation signals professionalism. You want your team to take you seriously and trust that you know what you are talking about. Another tip is that leaders should be actively engaged in a meeting. Being engaged, listening and providing clarity will ensure you add value to both the meeting and your employee's time.Tyson chats about Perplexity's Comet browser for automating tasks. Comet acts as a personal assistant and can automate your tasks for you while you are working. Tyson does a demo with listeners and prompts Comet to search the best restaurants in Nashville. In real time, the browser does a search in Google Maps and a search bar pops up with all the results. It is a great tool to manage your life online.Listen in to learn more!5:35 Three simple leadership tips for meetings11:16 Introduction of "sleep maxing"16:05 How to use Perplexity's Comet browser for automating tasks 24:17 Seven AI prompts from Forbes to boost online authorityTune in to today's episode and checkout the full show notes here. 

Host Kimberly Gayle delivers a transformational wake-up call about the invisible force sabotaging your personal brand—your energy. In this raw and revelatory episode, discover why the difference between attracting dream clients and repelling them has nothing to do with your content strategy and everything to do with whether you're creating from ego self or true self.   Ready to shift from ego-driven content to authentic leadership? Kimberly offers free personal branding strategy calls for women entrepreneurs ready to step boldly into the spotlight and build unstoppable personal brands. Want to hop on a call to discuss building your personal brand? Request your FREE brand call with me below, and we can set up a personal-brand planning strategy call together! In a call together, I will help you get started with a plan to start realizing your goals and dreams so you can build, grow, and monetize your brand! Request Your Free Personal-Brand Call Here! https://forms.gle/LNMjzcHtXuauGZbv7 Show Notes Here: Episode 50: Stop Bleeding Energy: Why Your Desperate Frequency is Killing Your Brand Let's Connect Online! Email me: hello@kimberlygayle.com DM/Connect on IG: @kimberlygayleconsulting

Okay, so what constitutes "cruel and unusual"? Why was it okay to brand horse thieves in the face in old timey days, but it's barbaric now? In the final installment of this year's Judge Week, we go over the history of cruel and unusual punishments; what scared the English into outlawing it in their Bill of Rights, and how America interpreted it for the first century of the Constitution. Then, landmark decisions which have further modified, narrowed, and evolved what constitutes as "cruel" in the United States.

Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. ******************* 2025's Real Estate Rollercoaster: Dodge the Career-Killers with THIS Mastermind!

Fresh off an exhilarating meetup in London, the team shines a spotlight on the standout brands that captivated attendees at the event. They delve into how fiber-forward brands are reshaping their categories and why Gen X might be your brand's unexpected secret weapon. This episode also revisits insightful interviews from Taste Radio's San Diego meetup, featuring Sol-ti CCO Shawn Hamilton and visionary founders behind Recoup, Innerbloom, Hydr8, Erva Brew Co., and Lixir. Show notes: 0:25: British Debrief. Nom News. Big Candy Revamp. X's & $'s. Fiber FTW. ‘Key' Crisps. – The hosts reflect on their recent London meetup, highlighting standout interviews with Olivia Ferdi of Trip, Kathryn Bricken of Doughlicious, and Olly Dixon of Something & Nothing. They also shine a spotlight on attendees Veronique Mbida, founder of Bantu Chocolate, and Fan Yang of Other Foods, whose interview with Mike featured a hilarious outtake. Melissa previews upcoming educational content and community resources launching on Nombase, while the hosts encourage listeners to attend BevNET's upcoming events in L.A., sharing personal stories of meaningful connections and business breakthroughs from past shows. The conversation also turns to new data revealing Gen X as the leading force in CPG purchasing power, underscoring the importance of engaging older demographics. Finally, the hosts introduce a wave of innovative, better-for-you snacks, from a "gigantic" brand revamp and playfully "dirty" chocolate to bold, zesty chips and beyond. 30:43: Interviews from Taste Radio's San Diego Meetup – Held at BevNET's West Coast office, our lineup includes a conversation with Shawn Hamilton, Chief Commercial Officer of Sol-ti, who detailed how the wellness and juice shot brand scaled from a Southern California startup into a national powerhouse with products in over 15,000 retail locations and sold nationally at Starbucks. We also speak with the founders of several exciting emerging brands, including Erva Brew Co., a fresh take on yerba mate; Innerbloom, a startup crafting kanna-based tonics for mood and focus; Hydr8, a mission-driven water brand supporting veterans; Lua Coffee, which markets Vietnamese-style coffee infused with MCT oil; Birdie, a new sparkling tea brand with standout branding; Recoup, a brand of gut-healthy hydration drinks and a past winner of BevNET's New Beverage Showdown; and Lixir, a brand reimagining mead for the modern drinker. Brands in this episode: Sol-ti, Trip, Doughlicious, Something & Nothing, Orangina, Other Foods, Bantu Chocolate, Terranean, Halfday, Gigantic Candy, Dirty Gut, Royo Bread, Zesty Z, Yaza, Huel, TruBar, Keya's, Recoup, Innerbloom, Hydr8, Erva Brew Co., Lixir, Lua Coffee, Birdie

Rene Federico, US Head of Marketing at Primark, joins Future Commerce to discuss the international retailer's first major marketing push in America after a decade of organic growth and physical retail expansion. Drawing on over 20 years at heritage brands like Nike and Converse, she shares insights on building brand relevance in a performance-obsessed era, translating the "joy of shopping" to different US markets, and why the customer should always be the hero of the story.Stat Chasers Never WinKey takeaways:Brand relevance makes you less interchangeable with competitors in the marketThe marketing funnel has collapsed—social media now operates across all stagesInnovation thrives under constraints; limited resources drive creative solutionsTrue brand equity isn't measured on a 30-day dashboard; free yourself from over-measuring creative campaignsCustomers deserve brands that enable participation, not just transactions[00:12:28] "You can stat chase or you can build strategies that help you win as a team. The outcomes will be different depending on your approach." – Rene Federico[00:33:06] "Consumers don't shop your org chart, they shop your brand. Business models don't shop—customers do." – Rene Federico[00:45:31] "When you get someone to buy something, that is an exertion of power. It means somewhere in their conscience, you've been able to affect a choice. We're in a moment where the customer is the hero of the story." – Rene FedericoIn-Show Mentions:"That's So Primark" campaignHerald Square flagship opening Spring 2026Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get the exact 5-step script that turned a broken sales process into an 80%+ conversion rate in under 90 days: https://game.findingpeak.com/masterclose/ Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube What if the feeling of "unworthiness" that plagues so many high-achievers is actually a lie? A lie we've been conditioned to believe by a society that rewards external validation above all else. My guest this week is Kendra Dahlstrom, a transformational leadership coach who works with top executives to help them lead with authenticity, imperfection, and truth. Connect with Kendra Dahlstrom Website: https://kendradahlstrom.com/ Instagram: https://www.instagram.com/kendra.dahlstrom/ YouTube: https://www.youtube.com/@theunworthyleaderpodcast After 25 years in the corporate world, Kendra realized she was "branding the lie, not the truth" by focusing on unworthiness. She now helps high-achievers recognize their patterns of chronic success-seeking and find a deeper sense of fulfillment. In this incredibly vulnerable conversation, Kendra and I go deep on: Why so many high-achievers feel like frauds and imposters. The surprising link between high achievement, dopamine, and addiction. How to process past trauma and use it as a source of strength. The one question Kendra asks herself every day to stay grounded: "Will this bring me closer to peace?" Practical tools for breaking free from the cycle of external validation and leading from the heart. This isn't your typical leadership podcast. We get real about the messy, human side of success. If you're ready to stop hiding, embrace your imperfections, and lead with your whole self, this episode is for you. Recommended Tools for Growth OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective Episodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.