Success With LASIK

We are deciding to revisit this series due to the uptick in refractive surgery. In this episode, a panel of expert surgeons gather to take a closer look at how refractive surgery has evolved over the past year due to the pandemic. Tune in to hear expert opinions on the rise, financing and virtual patient journey surrounding LASIK procedures.

In this episode, George Waring IV, MD; Blake Williamson, MD, MPH, MS; William Wiley, MD; and James Loden, MD, explore the role of marketing—particularly with social media—in growing their practices. Each physician shares tips and strategies for boosting practice recognition and patient volume.

In this episode, George Waring IV, MD; Sondra Black, OD; Gary Wörtz, MD; Blake Williamson, MD; William Wiley, MD; and James Loden, MD, share common demographics of patients who receive LASIK in their practices. Each physician then shares advice on how to attract these patients and ease concerns over safety or cost of the procedure.

In this debut episode, James Loden, MD; Sondra Black, OD; Gary Wörtz, MD; and William Wiley, MD, explain why they believe LASIK remains the gold standard of refractive surgery. Listen as expert physicians share insight into the improvements of this technology since the late 1990s, and how to educate your referral network so optometrists can properly inform patients about the procedure.