Podcasts about Generate

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

“We are constantly a work in progress,” explains Maya Shankar, Ph.D.  Shankar, a cognitive scientist, creator and host of the award-winning podcast A Slight Change of Plans, and author, joins us today to explore what science and lived experience reveal about navigating life's most difficult transitions, and how unexpected change can become a powerful form of revelation.  - Change can be revelatory (~1:20) - Confronting all aspects of who you are (~3:15) - The illusion of control (~6:30) - How to navigate change (~9:30) - Cultivating faith without religion (~15:15) - Does everything happen for a reason? (~17:40) - Strategies to handle rumination & denial (~19:10) - Rethinking our beliefs (~26:45) - Ask yourself these questions (~30:40) - What is moral elevation (~32:50) - Generate new possible selves (~36:10) - How to do hard things (& make it easier) (~37:40)  Referenced in the episode:  - Follow her on Instagram (@drmayashankar) - Pick up her book, The Other Side of Change - Check out her website (https://mayashankar.com/)  - Listen to her podcast, A Slight Change of Plans We hope you enjoy this episode, and feel free to watch the full video on YouTube! Whether it's an article or podcast, we want to know what we can do to help here at mindbodygreen. Let us know at: podcast@mindbodygreen.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Click Here To Discover 7 Highly Effective & PROVEN Tactics Want to Keep Your Podcast Listeners Hooked & Coming Back for MoreIs your podcast still not growing or generating sales—even though you're publishing consistently?If you're putting time, energy, and creativity into your show but podcast growth feels painfully slow, this episode breaks down why. Most podcasters don't fail because of bad content—they fail because they skip the fundamentals that actually drive podcast positioning, retention, and podcast monetization in 2026.In this episode, Taig and Anthony unpack the three biggest growth-killing mistakes podcasters make and explain exactly where your focus needs to be if you want listeners to turn into loyal fans and paying clients.By listening, you'll discover:How tightening your podcast positioning makes podcast growth feel easier and more predictableWhy your show name and cover art directly impact podcast monetization and listener retentionA simple monthly habit that reveals what actually fuels sustainable podcast growthIf you want your podcast to stop feeling like an expensive hobby and start driving real results, this episode will show you exactly where to focus next—press play and fix the foundations of your podcast growth today.

In this episode, Jodi explores the tangible and intangible ROI of a book for business owners and why focusing solely on book sales misses the bigger picture. She shares examples from her new "Do the Math" sections in the newest edition of Write.Publish.Market., showing how books can drive revenue through coaching, courses, and offers — not just book royalties.    Time Stamps: 00:00 – Introduction and context for today's topic 01:00 – Revisiting the "intangible ROI" concept 02:00 – Introducing the "Do the Math" feature in Write.Publish.Market. 03:15 – Book launch reflections and why bestseller status isn't the goal for business owners 05:00 – Key takeaways from the 2024 Business Book ROI Report 07:30 – Example 1: Book + Webinar or Masterclass upsells 10:00 – Example 2: Book leading to coaching and consulting offers 12:30 – Example 3: Comparing direct sales vs. third-party platforms 15:00 – Stacking offers: upsells, tripwires, and mini courses 18:00 – The power of pairing tangible ROI with intangible outcomes 20:00 – Final thoughts: "Do the math" for your book's business impact   Keywords: book ROI, business book strategy, book marketing, author revenue, direct book sales, coaching offers, book funnels, upsells and tripwires, tangible ROI, intangible ROI, book launch strategy, Smith Publicity ROI Report, book as business asset, publishing ROI, author income streams   Resources Mentioned: A Comprehensive Study of Business Book ROI (2024) by Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage: https://authorroi.com/ Coffee + Commas signup: https://bit.ly/coffeeandcommassignup   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1on6VyH0_jXw6d4tFB7QcohKG56WiSHWO78vhJy7tDLA/edit?usp=sharing  

Elon Musk's xAI says its Grok AI chatbot will be restricted from generating sexualised images of real people after it was used to create pictures of women and children in varying states of undress. Also in this edition: France's traditional Epiphany cake gets subsidised for Celiac disease sufferers.

Leads are crucial to the success of your insurance business. Take a step outside the box with these creative Medicare lead-generation ideas!     Read the text version    

Read the shownotes and full transcript on our site: growyourcreditunion.com Credit unions are out there chasing new members—spending on billboards, opening branches, crafting the perfect rate specials. Meanwhile, 80% of your existing members have one product with you and you haven't called them once. Maybe the new members you're looking for are actually the members you already have. In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Elizabeth Osborne, COO at Great Lakes Credit Union, to talk about: Everyone's measuring trust wrong The growth obsession is backwards You're tracking the wrong economic data Plus we play a BRAND NEW GAME that we hope you really enjoy. A huge thanks to our sponsor, CU Benefit Stop absorbing annual benefit cost increases of 20-40%. CU Benefit is a strategic CUSO partner designed to help Credit Unions pre-fund up to 100% of employee benefits and unlock balance sheet potential. Generate investment returns 4-5 times higher than traditional bonds. Strengthen employee retention and increase net income by as much as 50%.  Watch this video or visit CUBenefit.com to learn more.

In this episode of The Profit Lifestyle Podcast, Scott Carpenter breaks down one of the most effective, evergreen cash-generation strategies gym owners can run—without relying on paid ads.This training is a direct walkthrough of the $10K Weekend Playbook, a proven framework gym owners use to monetize existing email lists, social audiences, and past clients when cash flow is tight—especially during slow seasons like January.This episode is not theory.It's a step-by-step system you can run any month of the year.

Hosts: Michael Fanning & Stevi FanningStop the exhausting rollercoaster of feast-or-famine transactions. This episode breaks down the five non-negotiable systems that separate top-performing agents from hobbyists creating a business where clients come to you instead of constantly chasing the next deal.1. Show Up Consistently - Run Your Business Like a BusinessSet and communicate specific business hoursBlock non-negotiable time for lead generation and client servicesRemember: Discipline equals freedomYour clients need to count on you like any professional service2. Be the Trusted Advisor, Not Just an AgentGuide people through life-changing decisions, not just transactionsProvide perspective beyond opening doors and writing contractsPlay the long game talk clients out of wrong dealsAsk yourself: Would someone call me for advice even if they weren't buying or selling right now?3. Provide Valuable Market-Driven Data ConsistentlyShare insights proactively, not reactivelyImplement the 36-touch system: 3 times per month per householdBudget $3-5 per household per monthMix digital and physical mailBalance "head and heart" data insights with helpful, emotional contentBe the "Purple Cow" remarkable and worth talking aboutBuild parasocial relationships through consistent value delivery4. Be Genuine and Build Deeper RelationshipsPeople can smell fake from a mile awayRemember personal details kids' names, life events, concernsGo beyond hospitality with unexpected, genuine careKeep a relationship journal in your CRMBusiness becomes a byproduct of authentic friendship5. Create Remarkable Standard Operating ProceduresSystems create consistency; consistency creates reputationGoing above and beyond should be standard, not randomExamples: comprehensive moving guides, first-night home baskets, quarterly check-ins 2+ years post-closingMake your SOP your "purple cow" momentClose: Relationship management and automationExpress Docs & Maxa: Integrated digital and physical marketingHome Update Newsletter: Professional quarterly touchpointTrend Graphics: Stunning market data reports from your MLSPresent Perfect: Professional CMAs and property presentationsWindermere Ready Loans: Creative financing solutionsWindermere Education: 24/7 CE creditsJeff Tucker: On-staff economist providing market insightsBuilding evergreen business isn't about the next marketing tactic it's about being the agent people trust, value, and want to refer. When you combine consistency, expertise, authenticity, and remarkable service, clients start coming to you.Pick ONE area to improve this week. Small, consistent improvements compound into massive results.Want to be featured on the podcast or have topic ideas? Reach out directly to Michael and Stevi.Be awesome and help somebody!

Expand your Affordable Care Act client base with these six lead generation strategies!   Read the text version  

Higher interest rates have ushered in an era where income opportunities abound. That's following years of parched cash flow streams and low rates, especially in fixed income. However, risks like stubborn inflation and elevated stock valuations exist. Morningstar researchers believe it's important to identify income opportunities that could be resilient in today's market. Dominic Pappalardo, chief multi-asset strategist for Morningstar Wealth, joined Investing Insights to discuss where to look.Editor's note: The host misspoke when referring to Morningstar Holland's chief European market strategist. His name is Michael Field.Income Investing Strategies for 2026: Maximizing Yield in an Uncertain MarketOn this episode:00:00:00 Welcome00:01:33 Income investing in 202600:04:02 Bond market breakdown: short, intermediate, or long term?00:07:39 Global bonds and hedging strategies00:13:27 Equity Opportunities Beyond the US00:15:31 REITs vs Utilities00:17:14 Building Resilient Income Streams  Watch more from Morningstar:All in on Magnificent 7? Where You Should Invest Next9 Top ETFs for Income Investors That Stood Out in 2025Where to Invest in 2026 After This Year's Market Volatility Follow Morningstar on social:Facebook https://www.facebook.com/MorningstarInc/X https://x.com/MorningstarIncInstagram https://www.instagram.com/morningstarinc/?hl=enLinkedIn https://www.linkedin.com/company/morningstar/posts/?feedView=all  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Business Brain, you're challenged to stop using AI as a polite yes-man and start treating it like a ruthless sparring partner. You learn how to pressure-test your thinking before you ever type a prompt by defining the real decision, the outcome that actually matters, and the constraints you refuse to break. Shannon Jean and Dave Hamilton walk you through using AI to surface opposing viewpoints, rank options by impact instead of effort, and expose second-order consequences that can make or break your strategy. This is how you sharpen judgment instead of outsourcing it. You're also reminded that adaptation has no age limit, with a perfect real-world example that proves curiosity beats complacency every time. Whether you're refining decisions or embracing new tools, the message is clear: stay flexible, stay critical, and keep building your Charmed Life by thinking better, not just faster. 00:00:00 Business Brain – The Entrepreneurs' Podcast #717 for Casual FridAI, January 9th, 2026 January 9th: Static Electricity Day 00:01:21 Your Chat AI should be your sparring partner, not your yes-man Ruthless AI Test Before using AI, answer: What decision am I trying to improve? What outcome actually matters? What constraints must not be violated? What would ‘great' vs ‘average' look like? Then use AI to: Generate multiple opposing viewpoints Rank options by impact, not effort Simulate second-order consequences 00:08:22 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today! 00:09:49 SPONSOR: Intuit QuickBooks Payroll – Leave the chaos behind and start the new year off right with QuickBooks Payroll. Learn more by visiting QuickBooks.com/payroll 00:11:03 98-year-old mom using Meta Glasses Keep adapting, folks! 00:18:32 Business Brain 717 Outtro Tell Your Friends! Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post FridAI – No AI Yes Men – Business Brain 717 appeared first on Business Brain - The Entrepreneurs' Podcast.

First I want to apologize for how long it has taken me to get this show published to you. As you can tell there are a lot of links here and we talked about a lot of different subjects and on top of that it’s Christmas time. Thanks for bearing with us and understanding. As […] The post Toxic Beauty, How We Can Generate Our Emotions Even When Outside Circumstances Are Not Good, Why We All Need To Be Heard, Listener Questions & Some Good Dancin! appeared first on Extreme Health Radio.

Matt Milia is a strategic lead generation and conversion expert, top inside sales coach, realtor, interruption innovator, author, trainer, and software creator.As CEO and Co-Founder of Appointments Today, he supports people with lead generation and conversion through following his paint-by-numbers system.Matt uses his proven ISA knowledge to help others master the art of prospecting and his team produced over $44 Million in closed gross commission income for his clients.Visit his website here: https://appointmentstoday.net/profile/about-matt-milia/

Valentine's Day might be over on the calendar — but for smart photographers, it starts way earlier.In this episode, we break down why most photographers miss easy bookings, how existing clients are your most underused growth lever, and why event-based marketing creates stress unless you know how to use it properly.From client psychology and communication preferences to evergreen marketing, continuity, and even AI recommendations — this conversation challenges common assumptions and reframes how photographers should think about marketing, timing, and client relationships.If you want more repeat clients, less pressure, and smarter growth, this episode is required listening.Key HighlightsWhy Valentine's Day marketing starts months before FebruaryThe belief that's quietly blocking photographers from repeat bookingsWhy existing clients are easier, faster, and more profitable than new leadsThe truth about event-based marketing vs evergreen offersHow communication preferences can make or break client conversationsWhy photographers who deliver real experiences get clients coming back again and againHow continuity, recurring revenue, and AI recommendations are shaping the future of photography businessesJoin the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Learn how to use philosophy to run your business more effectively. Reid Hoffman thinks a masters in philosophy will help you run your business better than an MBA. Reid is a founder, investor, podcaster, and author. But before he did any of these things, he studied philosophy—and it changed the way he thinks. Studying philosophy trains you to think deeply about truth, human nature, and the meaning of life. It helps you see the big picture and reason through complex problems—invaluable skills for founders grappling with existential questions about their business.I usually bring guests onto my podcast to discuss the actionable ways in which people have incorporated ChatGPT into their lives. But this episode is different. I sat down with Reid to tackle a deeper question: How is AI changing what it means to be human? It was honestly one of the most meaningful shows I've recorded yet. We dive into:- How philosophy prepares you to be a better founder- The importance of interdisciplinary thinking- Essentialism v. nominalism in the context of AI- How language models are evolving to be more “essentialist”- The co-evolution of humans and technology Reid also shares actionable uses of ChatGPT for people who want to think more clearly, like:- Input your argument and ask ChatGPT for alternative perspectives- Generate custom explanations of complex ideas- Leverage ChatGPT as an on-demand research assistantThis episode is a must-watch for anyone curious about some of the bigger questions prompted by the rapid development of AI.If you found this episode interesting, please like, subscribe, comment, and share! Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It's usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Ready to build a site that looks hand-coded—without hiring a developer? Launch your site for free at framer.com, and use code DAN to get your first month of Pro on the house!Timestamps:00:00:00 - START 00:04:35 - Why philosophy will make you a better founder00:08:22 - The fundamental problem with “trolley problems”00:14:27 - How AI is changing the essentialism v. nominalism debate00:29:33 - Why embeddings align with nominalism00:34:26 - How LLMs are being trained to reason better00:44:52 - How technology changes the way we see ourselves and the world around us00:46:24 - Why most psychology literature is wrong00:52:46 - Why philosophers didn't come up with AI00:56:30 - How to use ChatGPT to be more philosophically inclinedLinks to resources mentioned in the episode:Reid Hoffman: https://twitter.com/reidhoffmanThe podcasts that Reid hosts: Possible (possible.fm) and Masters of Scale (https://mastersofscale.com/)Reid's book: Impromptu https://www.impromptubook.com/The book Reid recommends if you want to be more philosophically inclined: Gödel, Escher, Bach https://www.amazon.com/G%C3%B6del-Escher-Bach-Eternal-Golden/dp/0465026567Reid's article in the Atlantic: "Technology Makes Us More Human" https://www.theatlantic.com/ideas/archive/2023/01/chatgpt-ai-technology-techo-humanism-reid-hoffman/672872/The book about why psychology literature is wrong: The WEIRDest People in the World by Joseph Henrich https://www.amazon.com/WEIRDest-People-World-Psychologically-Particularly/dp/0374173222The book about how culture is driving human evolution: The Secrets of Our Success by Joseph Henrich https://press.princeton.edu/books/paperback/9780691178431/the-secret-of-our-success

If more self-care worked, it would've worked by now. In this episode, I share my own burnout story and introduce Claire—a patient whose chronic fatigue reveals a missing piece in how we understand stress. Through the research on learned helplessness and the metaphor of the elephant tied to a stick, this episode uncovers why so many of us feel stuck despite trying everything. Get the full episode breakdown at Biology of Trauma® Podcast - Episode 153: From Burnout to Passion & Purpose: The Two Skills Our Nervous System Needs In this episode you'll learn: [00:50] The Energizer Bunny Who Couldn't Push Anymore: Claire's story of chronic fatigue and missing her daughter's track meets [03:39] Why Self-Care Fails: The backwards truth about stress that keeps us stuck on the hamster wheel [05:13] Skill #1 — Generate a Good Stress Response: Why wimpy stress responses lead to burnout and trauma biology [06:36] Skill #2 — Complete and Reset: The exhale our bodies never learned to do [07:35] The Critical Line of Overwhelm: What happens when stress builds without reset [13:46] Learned Helplessness Research: The study on dogs that changed everything about understanding why we stay stuck [19:51] The Elephant Tied to a Stick: How early experiences program us to believe we cannot escape [11:19] The Voice Underneath: Recognizing the quiet belief that "other people can have good lives, but not me" [25:31] What Comes Next: Preview of how the researchers helped the dogs get unstuck Resources/Guides: Biology of Trauma book - Available now everywhere books are sold. Get your copy Related Podcast Episodes: Episode 31: Am I Tired, Or Is This Trauma? The Roots Of Fatigue with Dr. Evan Hirsch Episode 122: Shutdown Before Stress: The Misstep in Trauma Healing That Often Gets Missed  

In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is all about connection, nostalgia, and being present—everything photographers ask their clients to embrace, yet so often forget to give themselves.It's a cosy, funny, real conversation about recharging, making memories, being human in your business, and leaning into the magic your clients feel this time of year. If you need permission to switch off, breathe, and enjoy the people who matter most, this is the episode to curl up with.Key HighlightsThe one time of year the entire photography world finally slows down—and why it matters for your creativity and mental health.How Janine shifted from “militant Christmas Eve commander” to intentional, slow, meaningful traditions… and why your clients crave the same energy.Why the small rituals—hot cocoa bars, new ornaments, matching PJs—are the things your children remember for life.Christmas around the world: Irish potatoes, Italian lasagna, Australian barbies, and flaming whiskey-soaked pudding.Why showing the human behind the business in your content is more important than ever (especially during the holidays).The honest truth: photographers give so much all year… but struggle to give themselves permission to rest.A reminder every photographer needs to hear: “The hardest person to celebrate is yourself.”Ronan, Steve, and Janine's Christmas wish for every Difference Maker photographer—and a seasonal invitation to join the community.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Most coaching gyms add just five clients a month—but the world's best fitness facilities are consistently adding more than 20 with stellar sales systems.In this episode of “Run a Profitable Gym,” Chris Cooper analyzes the data behind top-performing marketing funnels, and he reveals which tactics landed these owners on our Top 10 leaderboards, from instant lead follow-up to simplified booking procedures, consistent organic marketing, airtight lead nurture and sales practice reps.You'll also learn how mentors help gym owners identify weak spots in their funnels and tighten their systems so they can add large numbers of ideal clients month after month.Tune in to discover exactly how elite gyms around the world are generating more leads, booking more appointments, increasing show rates and closing more high-value sales.Get Coop's “Generate 30 New Leads in 30 Days” guide in Gym Owners United, linked below. LinksGym Owners UnitedBook a Call1:49 - Marketing and sales leaders7:33 - Strong systems10:37 - Lead nurture11:49 - Events and niches13:00 - Consistency and tracking metrics

314 | In this episode, Dmitry Shamis sits down with Dave to break down how Dave writes—the process behind emails, newsletters, landing pages, and posts that get attention. They talk about why Dave starts with the hook, why editing matters more than writing, and why most B2B marketing fails by trying to say too much. Dave also shares how podcasting shaped his thinking, why formatting is underrated, how he decides when something is “done,” and why shipping beats waiting for perfection. If you want to learn more behind Dave's writing, creation, and marketing this episode is a great one for you; Dave shares a bunch of his behind the scenes style that he's not shared on the podcast before.What's Your Process? is hosted by Dmitry Shamis—co-founder of OhSnap!, former Head of Brand and Creative at HubSpot, and one of the early pioneers of self-service brand systems for B2B tech. The show is an in-depth look at the processes behind top marketers, with past guests including Jess Cook, Ross Simmonds, Eddie Shleyner, Lashay Lewis, and Melissa Rosenthal.Timestamps(00:00) - – Why this conversation matters (05:38) - – Dave's background and path into marketing (09:53) - – What Dave is world-class at (and why copy is the leverage) (14:28) - – Why hooks come first and editing beats writing (19:48) - – How podcasting sharpened Dave's instincts (25:18) - – Formatting, focus, and making writing easier to read (32:35) - – Deciding when something is “done” and when to ship (39:05) - – Why most B2B marketing fails by trying to say too much (45:50) - – Raising the bar, big bets, and making hard leadership calls Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We must maintain base load electricity sources, in particular coal fired power plants.

Sarah Moskowitz, executive director of the Citizens Utility Board, joins Lisa Dent to discuss AI data centers, Illinois electricity and more. Moskowitz reports that unless something is done to “reign in this unchecked data center growth,” our electricity bills could increase drastically over the next five years.

My newsletter: https://simonowens.substack.com/   The Kyiv Independent launched in 2021, and its timing was in some ways fortuitous, since it was only a few months later that Russia launched a full-scale invasion in Ukraine. Suddenly, the entire world was paying attention to the country, and the Kyiv Independent happened to be the most authoritative English-language outlet to be reporting on the ground. This attention not only resulted in a massive amount of traffic, but also a surge in membership donations as sympathetic Westerners sought out ways to support Ukraine's cause.   In a recent interview, Chief Operating Officer Zakhar Protsiuk discussed the early days of getting the Kyiv Independent off the ground, its shift from one-time donations to recurring memberships, and why the outlet has begun producing longform documentaries.  

Archer's journey to $300 million in annual sales has been driven by an unwavering focus on operational excellence. In this episode, founder and CEO Eugene Kang shares how disciplined execution, vertical integration, and precisely timed innovation transformed Archer from an upstart jerky brand into one of the fastest-growing meat snack companies in the U.S. Eugene unpacks Archer's recent rebrand, how the company positioned itself ahead of the explosive growth of meat sticks, and the importance of building durable partnerships with retailers like Whole Foods. He also explains why patience and long-term thinking remain critical traits for CPG founders navigating scale. Show notes: 0:25: Eugene Kang, Founder & CEO, Archer – At Nosh Live L.A. 2025, Eugene discusses the rebrand from Country Archer to "Archer," revisits the company's early breakthrough – a partnership with Huy Fong Sriracha – and its expansion into meat sticks in 2018. He talks about Archer's rapid scale and how disciplined execution and new household adoption is helping the brand outpace the overall category. Eugene explains how two owned manufacturing facilities enable cost control, quality, and pricing flexibility, and highlights operational excellence as a core strength. He also talks about how a renewed push to build brand equity through national marketing like the "Stick to Real" campaign has supported brand growth. He underscores the importance of patience, discipline, and long-term thinking in CPG, balancing data with intuition in innovation, and delivering clear value to consumers amid inflation. Brands in this episode: Archer, Slim Jim, Huy Fong

The world of photography marketing is shifting—fast. In this episode, Steve, Janine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.You'll hear how AI is replacing traditional searches with smart, conversational recommendations that match people based on values, purpose, and emotional alignment—not style, props, or keywords. And you'll discover why Difference Maker photographers are uniquely positioned to thrive in this new era, where authentic purpose and transformational experiences matter more than ever.If you're a photographer who wants AI to recommend you first—to clients actively searching and to those who don't even realize photography is the solution they need—this episode is your roadmap.Key HighlightsGoogle is declining. AI search is skyrocketing. And the way clients find photographers will never be the same.Why people trust AI recommendations more than Google—and sometimes more than themselves.The new reality: AI won't match clients by “style”… it matches them by values, purpose, and transformation.How conversational websites and content can turn AI into your best referral source.The return of “referral marketing”—but now the referrer is AI.Why describing your purpose, your why, and your client's transformation clearly is now more important than SEO.A live example: how Janine planned an entire New York trip using AI—without touching Google once.The painful truth: “photographer's photographers” (focused on style, awards, and artistic ego) are the ones AI will leave behind.The A.I.D.O. framework for preparing your business for AI recommendations:A — Accuracy: perfect consistency across your digital footprintI — Intent: clarity of purpose and transformationD — Discoverability: emotional, conversational content AI can understandO — Optimisation: aligning everything across your brandHow AI will soon recommend photographers to people who aren't even looking for photography—just solutions like confidence, connection, celebration, healing, or belonging.Why Difference Maker photographers, already trained in emotional storytelling and purpose-led marketing, are decades ahead of everyone else entering the AI era.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with...

TLDR: It was Claude :-)When I set out to compare ChatGPT, Claude, Gemini, Grok, and ChatPRD for writing Product Requirement Documents, I figured they'd all be roughly equivalent. Maybe some subtle variations in tone or structure, but nothing earth-shattering. They're all built on similar transformer architectures, trained on massive datasets, and marketed as capable of handling complex business writing.What I discovered over 45 minutes of hands-on testing revealed not just which tools are better for PRD creation, but why they're better, and more importantly, how you should actually be using AI to accelerate your product work without sacrificing quality or strategic thinking.If you're an early or mid-career PM in Silicon Valley, this matters to you. Because here's the uncomfortable truth: your peers are already using AI to write PRDs, analyze features, and generate documentation. The question isn't whether to use these tools. The question is whether you're using the right ones most effectively.So let me walk you through exactly what I did, what I learned, and what you should do differently.The Setup: A Real-World Test CaseHere's how I structured the experiment. As I said at the beginning of my recording, “We are back in the Fireside PM podcast and I did that review of the ChatGPT browser and people seemed to like it and then I asked, uh, in a poll, I think it was a LinkedIn poll maybe, what should my next PM product review be? And, people asked for ChatPRD.”So I had my marching orders from the audience. But I wanted to make this more comprehensive than just testing ChatPRD in isolation. I opened up five tabs: ChatGPT, Claude, Gemini, Grok, and ChatPRD.For the test case, I chose something realistic and relevant: an AI-powered tutor for high school students. Think KhanAmigo or similar edtech platforms. This gave me a concrete product scenario that's complex enough to stress-test these tools but straightforward enough that I could iterate quickly.But here's the critical part that too many PMs get wrong when they start using AI for product work: I didn't just throw a single sentence at these tools and expect magic.The “Back of the Napkin” Approach: Why You Still Need to Think“I presume everybody agrees that you should have some formulated thinking before you dump it into the chatbot for your PRD,” I noted early in my experiment. “I suppose in the future maybe you could just do, like, a one-sentence prompt and come out with the perfect PRD because it would just know everything about you and your company in the context, but for now we're gonna do this more, a little old-school AI approach where we're gonna do some original human thinking.”This is crucial. I see so many PMs, especially those newer to the field, treat AI like a magic oracle. They type in “Write me a PRD for a social feature” and then wonder why the output is generic, unfocused, and useless.Your job as a PM isn't to become obsolete. It's to become more effective. And that means doing the strategic thinking work that AI cannot do for you.So I started in Google Docs with what I call a “back of the napkin” PRD structure. Here's what I included:Why: The strategic rationale. In this case: “Want to complement our existing edtech business with a personalized AI tutor, uh, want to maintain position industry, and grow through innovation. on mission for learners.”Target User: Who are we building for? “High school students interested in improving their grades and fundamentals. Fundamental knowledge topics. Specifically science and math. Students who are not in the top ten percent, nor in the bottom ten percent.”This is key—I got specific. Not just “students,” but students in the middle 80%. Not just “any subject,” but science and math. This specificity is what separates useful AI output from garbage.Problem to Solve: What's broken? “Students want better grades. Students are impatient. Students currently use AI just for finding the answers and less to, uh, understand concepts and practice using them.”Key Elements: The feature set and approach.Success Metrics: How we'd measure success.Now, was this a perfectly polished PRD outline? Hell no. As you can see from my transcript, I was literally thinking out loud, making typos, restructuring on the fly. But that's exactly the point. I put in maybe 10-15 minutes of human strategic thinking. That's all it took to create a foundation that would dramatically improve what came out of the AI tools.Round One: Generating the Full PRDWith my back-of-the-napkin outline ready, I copied it into each tool with a simple prompt asking them to expand it into a more complete PRD.ChatGPT: The Reliable GeneralistChatGPT gave me something that was... fine. Competent. Professional. But also deeply uninspiring.The document it produced checked all the boxes. It had the sections you'd expect. The writing was clear. But when I read it, I couldn't shake the feeling that I was reading something that could have been written for literally any product in any company. It felt like “an average of everything out there,” as I noted in my evaluation.Here's what ChatGPT did well: It understood the basic structure of a PRD. It generated appropriate sections. The grammar and formatting were clean. If you needed to hand something in by EOD and had literally no time for refinement, ChatGPT would save you from complete embarrassment.But here's what it lacked: Depth. Nuance. Strategic thinking that felt connected to real product decisions. When it described the target user, it used phrases that could apply to any edtech product. When it outlined success metrics, they were the obvious ones (engagement, retention, test scores) without any interesting thinking about leading indicators or proxy metrics.The problem with generic output isn't that it's wrong, it's that it's invisible. When you're trying to get buy-in from leadership or alignment from engineering, you need your PRD to feel specific, considered, and connected to your company's actual strategy. ChatGPT's output felt like it was written by someone who'd read a lot of PRDs but never actually shipped a product.One specific example: When I asked for success metrics, ChatGPT gave me “Student engagement rate, Time spent on platform, Test score improvement.” These aren't wrong, but they're lazy. They don't show any thinking about what specifically matters for an AI tutor versus any other educational product. Compare that to Claude's output, which got more specific about things like “concept mastery rate” and “question-to-understanding ratio.”Actionable Insight: Use ChatGPT when you need fast, serviceable documentation that doesn't need to be exceptional. Think: internal updates, status reports, routine communications. Don't rely on it for strategic documents where differentiation matters. If you do use ChatGPT for important documents, treat its output as a starting point that needs significant human refinement to add strategic depth and company-specific context.Gemini: Better Than ExpectedGoogle's Gemini actually impressed me more than I anticipated. The structure was solid, and it had a nice balance of detail without being overwhelming.What Gemini got right: The writing had a nice flow to it. The document felt organized and logical. It did a better job than ChatGPT at providing specific examples and thinking through edge cases. For instance, when describing the target user, it went beyond demographics to consider behavioral characteristics and motivations.Gemini also showed some interesting strategic thinking. It considered competitive positioning more thoughtfully than ChatGPT and proposed some differentiation angles that weren't in my original outline. Good AI tools should add insight, not just regurgitate your input with better formatting.But here's where it fell short: the visual elements. When I asked for mockups, Gemini produced images that looked more like stock photos than actual product designs. They weren't terrible, but they weren't compelling either. They had that AI-generated sheen that makes it obvious they came from an image model rather than a designer's brain.For a PRD that you're going to use internally with a team that already understands the context, Gemini's output would work well. The text quality is strong enough, and if you're in the Google ecosystem (Docs, Sheets, Meet, etc.), the integration is seamless. You can paste Gemini's output directly into Google Docs and continue iterating there.But if you need to create something compelling enough to win over skeptics or secure budget, Gemini falls just short. It's good, but not great. It's the solid B+ student: reliably competent but rarely exceptional.Actionable Insight: Gemini is a strong choice if you're working in the Google ecosystem and need good integration with Docs, Sheets, and other Google Workspace tools. The quality is sufficient for most internal documentation needs. It's particularly good if you're working with cross-functional partners who are already in Google Workspace. You can share and collaborate on AI-generated drafts without friction. But don't expect visual mockups that will wow anyone, and plan to add your own strategic polish for high-stakes documents.Grok: Not Ready for Prime TimeLet's just say my expectations were low, and Grok still managed to underdeliver. The PRD felt thin, generic, and lacked the depth you need for real product work.“I don't have high expectations for grok, unfortunately,” I said before testing it. Spoiler alert: my low expectations were validated.Actionable Insight: Skip Grok for product documentation work right now. Maybe it'll improve, but as of my testing, it's simply not competitive with the other options. It felt like 1-2 years behind the others.ChatPRD: The Specialized ToolNow this was interesting. ChatPRD is purpose-built for PRDs, using foundational models underneath but with specific tuning and structure for product documentation.The result? The structure was logical, the depth was appropriate, and it included elements that showed understanding of what actually matters in a PRD. As I reflected: “Cause this one feels like, A human wrote this PRD.”The interface guides you through the process more deliberately than just dumping text into a general chat interface. It asks clarifying questions. It structures the output more thoughtfully.Actionable Insight: If you're a technical lead without a dedicated PM, or you're a PM who wants a more structured approach to using AI for PRDs, ChatPRD is worth the specialized focus. It's particularly good when you need something that feels authentic enough to share with stakeholders without heavy editing.Claude: The Clear WinnerBut the standout performer, and I'm ranking these, was Claude.“I think we know that for now, I'm gonna say Claude did the best job,” I concluded after all the testing. Claude produced the most comprehensive, thoughtful, and strategically sound PRD. But what really set it apart were the concept mocks.When I asked each tool to generate visual mockups of the product, Claude produced HTML prototypes that, while not fully functional, looked genuinely compelling. They had thoughtful UI design, clear information architecture, and felt like something that could actually guide development.“They were, like, closer to, like, what a Lovable would produce or something like that,” I noted, referring to the quality of low-fidelity prototypes that good designers create.The text quality was also superior: more nuanced, better structured, and with more strategic depth. It felt like Claude understood not just what a PRD should contain, but why it should contain those elements.Actionable Insight: For any PRD that matters, meaning anything you'll share with leadership, use to get buy-in, or guide actual product development, you might as well start with Claude. The quality difference is significant enough that it's worth using Claude even if you primarily use another tool for other tasks.Final Rankings: The Definitive HierarchyAfter testing all five tools on multiple dimensions: initial PRD generation, visual mockups, and even crafting a pitch paragraph for a skeptical VP of Engineering, here's my final ranking:* Claude - Best overall quality, most compelling mockups, strongest strategic thinking* ChatPRD - Best for structured PRD creation, feels most “human”* Gemini - Solid all-around performance, good Google integration* ChatGPT - Reliable but generic, lacks differentiation* Grok - Not competitive for this use case“I'd probably say Claude, then chat PRD, then Gemini, then chat GPT, and then Grock,” I concluded.The Deeper Lesson: Garbage In, Garbage Out (Still Applies)But here's what matters more than which tool wins: the realization that hit me partway through this experiment.“I think it really does come down to, like, you know, the quality of the prompt,” I observed. “So if our prompt were a little more detailed, all that were more thought-through, then I'm sure the output would have been better. But as you can see we didn't really put in brain trust prompting here. Just a little bit of, kind of hand-wavy prompting, but a little better than just one or two sentences.”And we still got pretty good results.This is the meta-insight that should change how you approach AI tools in your product work: The quality of your input determines the quality of your output, but the baseline quality of the tool determines the ceiling of what's possible.No amount of great prompting will make Grok produce Claude-level output. But even mediocre prompting with Claude will beat great prompting with lesser tools.So the dual strategy is:* Use the best tool available (currently Claude for PRDs)* Invest in improving your prompting skills ideally with as much original and insightful human, company aware, and context aware thinking as possible.Real-World Workflows: How to Actually Use This in Your Day-to-Day PM WorkTheory is great. Here's how to incorporate these insights into your actual product management workflows.The Weekly Sprint Planning WorkflowEvery PM I know spends hours each week preparing for sprint planning. You need to refine user stories, clarify acceptance criteria, anticipate engineering questions, and align with design and data science. AI can compress this work significantly.Here's an example workflow:Monday morning (30 minutes):* Review upcoming priorities and open your rough notes/outline in Google Docs* Open Claude and paste your outline with this prompt:“I'm preparing for sprint planning. Based on these priorities [paste notes], generate detailed user stories with acceptance criteria. Format each as: User story, Business context, Technical considerations, Acceptance criteria, Dependencies, Open questions.”Monday afternoon (20 minutes):* Review Claude's output critically* Identify gaps, unclear requirements, or missing context* Follow up with targeted prompts:“The user story about authentication is too vague. Break it down into separate stories for: social login, email/password, session management, and password reset. For each, specify security requirements and edge cases.”Tuesday morning (15 minutes):* Generate mockups for any UI-heavy stories:“Create an HTML mockup for the login flow showing: landing page, social login options, email/password form, error states, and success redirect.”* Even if the HTML doesn't work perfectly, it gives your designers a starting pointBefore sprint planning (10 minutes):* Ask Claude to anticipate engineering questions:“Review these user stories as if you're a senior engineer. What questions would you ask? What concerns would you raise about technical feasibility, dependencies, or edge cases?”* This preparation makes you look thoughtful and helps the meeting run smoothlyTotal time investment: ~75 minutes. Typical time saved: 3-4 hours compared to doing this manually.The Stakeholder Alignment WorkflowGetting alignment from multiple stakeholders (product leadership, engineering, design, data science, legal, marketing) is one of the hardest parts of PM work. AI can help you think through different stakeholder perspectives and craft compelling communications for each.Here's how:Step 1: Map your stakeholders (10 minutes)Create a quick table in a doc:Stakeholder | Primary Concern | Decision Criteria | Likely Objections VP Product | Strategic fit, ROI | Company OKRs, market opportunity | Resource allocation vs other priorities VP Eng | Technical risk, capacity | Engineering capacity, tech debt | Complexity, unclear requirements Design Lead | User experience | User research, design principles | Timeline doesn't allow proper design process Legal | Compliance, risk | Regulatory requirements | Data privacy, user consent flowsStep 2: Generate stakeholder-specific communications (20 minutes)For each key stakeholder, ask Claude:“I need to pitch this product idea to [Stakeholder]. Based on this PRD, create a 1-page brief addressing their primary concern of [concern from your table]. Open with the specific value for them, address their likely objection of [objection], and close with a clear ask. Tone should be [professional/technical/strategic] based on their role.”Then you'll have customized one-pagers for your pre-meetings with each stakeholder, dramatically increasing your alignment rate.Step 3: Synthesize feedback (15 minutes)After gathering stakeholder input, ask Claude to help you synthesize:“I got the following feedback from stakeholders: [paste feedback]. Identify: (1) Common themes, (2) Conflicting requirements, (3) Legitimate concerns vs organizational politics, (4) Recommended compromises that might satisfy multiple parties.”This pattern-matching across stakeholder feedback is something AI does really well and saves you hours of mental processing.The Quarterly Planning WorkflowQuarterly or annual planning is where product strategy gets real. You need to synthesize market trends, customer feedback, technical capabilities, and business objectives into a coherent roadmap. AI can accelerate this dramatically.Six weeks before planning:* Start collecting input (customer interviews, market research, competitive analysis, engineering feedback)* Don't wait until the last minuteFour weeks before planning:Dump everything into Claude with this structure:“I'm creating our Q2 roadmap. Context:* Business objectives: [paste from leadership]* Customer feedback themes: [paste synthesis]* Technical capabilities/constraints: [paste from engineering]* Competitive landscape: [paste analysis]* Current product gaps: [paste from your analysis]Generate 5 strategic themes that could anchor our Q2 roadmap. For each theme:* Strategic rationale (how it connects to business objectives)* Key initiatives (2-3 major features/projects)* Success metrics* Resource requirements (rough estimate)* Risks and mitigations* Customer segments addressed”This gives you a strategic framework to react to rather than starting from a blank page.Three weeks before planning:Iterate on the most promising themes:“Deep dive on Theme 3. Generate:* Detailed initiative breakdown* Dependencies on platform/infrastructure* Phasing options (MVP vs full build)* Go-to-market considerations* Data requirements* Open questions requiring research”Two weeks before planning:Pressure-test your thinking:“Play devil's advocate on this roadmap. What are the strongest arguments against each initiative? What am I likely missing? What failure modes should I plan for?”This adversarial prompting forces you to strengthen weak points before your leadership reviews it.One week before planning:Generate your presentation:“Create an executive presentation for this roadmap. Structure: (1) Market context and strategic imperative, (2) Q2 themes and initiatives, (3) Expected outcomes and metrics, (4) Resource requirements, (5) Key risks and mitigations, (6) Success criteria for decision. Make it compelling but data-driven. Tone: confident but not overselling.”Then add your company-specific context, visual brand, and personal voice.The Customer Research WorkflowAI can't replace talking to customers, but it can help you prepare better questions, analyze feedback more systematically, and identify patterns faster.Before customer interviews:“I'm interviewing customers about [topic]. Generate:* 10 open-ended questions that avoid leading the witness* 5 follow-up questions for each main question* Common cognitive biases I should watch for* A framework for categorizing responses”This prep work helps you conduct better interviews.After interviews:“I conducted 15 customer interviews. Here are the key quotes: [paste anonymized quotes]. Identify:* Recurring themes and patterns* Surprising insights that contradict our assumptions* Segments with different needs* Implied needs customers didn't articulate directly* Recommended next steps for validation”AI is excellent at pattern-matching across qualitative data at scale.The Crisis Management WorkflowSomething broke. The site is down. Data was lost. A feature shipped with a critical bug. You need to move fast.Immediate response (5 minutes):“Critical incident. Details: [brief description]. Generate:* Incident classification (Sev 1-4)* Immediate stakeholders to notify* Draft customer communication (honest, apologetic, specific about what happened and what we're doing)* Draft internal communication for leadership* Key questions to ask engineering during investigation”Having these drafted in 5 minutes lets you focus on coordination and decision-making rather than wordsmithing.Post-incident (30 minutes):“Write a post-mortem based on this incident timeline: [paste timeline]. Include:* What happened (technical details)* Root cause analysis* Impact quantification (users affected, revenue impact, time to resolution)* What went well in our response* What could have been better* Specific action items with owners and deadlines* Process changes to prevent recurrence Tone: Blameless, focused on learning and improvement.”This gives you a strong first draft to refine with your team.Common Pitfalls: What Not to Do with AI in Product ManagementNow let's talk about the mistakes I see PMs making with AI tools. Pitfall #1: Treating AI Output as FinalThe biggest mistake is copy-pasting AI output directly into your PRD, roadmap presentation, or stakeholder email without critical review.The result? Documents that are grammatically perfect but strategically shallow. Presentations that sound impressive but don't hold up under questioning. Emails that are professionally worded but miss the subtext of organizational politics.The fix: Always ask yourself:* Does this reflect my actual strategic thinking, or generic best practices?* Would my CEO/engineering lead/biggest customer find this compelling and specific?* Are there company-specific details, customer insights, or technical constraints that only I know?* Does this sound like me, or like a robot?Add those elements. That's where your value as a PM comes through.Pitfall #2: Using AI as a Crutch Instead of a ToolSome PMs use AI because they don't want to think deeply about the product. They're looking for AI to do the hard work of strategy, prioritization, and trade-off analysis.This never works. AI can help you think more systematically, but it can't replace thinking.If you find yourself using AI to avoid wrestling with hard questions (”Should we build X or Y?” “What's our actual competitive advantage?” “Why would customers switch from the incumbent?”), you're using it wrong.The fix: Use AI to explore options, not to make decisions. Generate three alternatives, pressure-test each one, then use your judgment to decide. The AI can help you think through implications, but you're still the one choosing.Pitfall #3: Not IteratingGetting mediocre AI output and just accepting it is a waste of the technology's potential.The PMs who get exceptional results from AI are the ones who iterate. They generate an initial response, identify what's weak or missing, and ask follow-up questions. They might go through 5-10 iterations on a key section of a PRD.Each iteration is quick (30 seconds to type a follow-up prompt, 30 seconds to read the response), but the cumulative effect is dramatically better output.The fix: Budget time for iteration. Don't try to generate a complete, polished PRD in one prompt. Instead, generate a rough draft, then spend 30 minutes iterating on specific sections that matter most.Pitfall #4: Ignoring the Political and Human ContextAI tools have no understanding of organizational politics, interpersonal relationships, or the specific humans you're working with.They don't know that your VP of Engineering is burned out and skeptical of any new initiatives. They don't know that your CEO has a personal obsession with a specific competitor. They don't know that your lead designer is sensitive about not being included early enough in the process.If you use AI-generated communications without layering in this human context, you'll create perfectly worded documents that land badly because they miss the subtext.The fix: After generating AI content, explicitly ask yourself: “What human context am I missing? What relationships do I need to consider? What political dynamics are in play?” Then modify the AI output accordingly.Pitfall #5: Over-Relying on a Single ToolDifferent AI tools have different strengths. Claude is great for strategic depth, ChatPRD is great for structure, Gemini integrates well with Google Workspace.If you only ever use one tool, you're missing opportunities to leverage different strengths for different tasks.The fix: Keep 2-3 tools in your toolkit. Use Claude for important PRDs and strategic documents. Use Gemini for quick internal documentation that needs to integrate with Google Docs. Use ChatPRD when you want more guided structure. Match the tool to the task.Pitfall #6: Not Fact-Checking AI OutputAI tools hallucinate. They make up statistics, misrepresent competitors, and confidently state things that aren't true. If you include those hallucinations in a PRD that goes to leadership, you look incompetent.The fix: Fact-check everything, especially:* Statistics and market data* Competitive feature claims* Technical capabilities and limitations* Regulatory and compliance requirementsIf the AI cites a number or makes a factual claim, verify it independently before including it in your document.The Meta-Skill: Prompt Engineering for PMsLet's zoom out and talk about the underlying skill that makes all of this work: prompt engineering.This is a real skill. The difference between a mediocre prompt and a great prompt can be 10x difference in output quality. And unlike coding or design, where there's a steep learning curve, prompt engineering is something you can get good at quickly.Principle 1: Provide Context Before InstructionsBad prompt:“Write a PRD for an AI tutor”Good prompt:“I'm a PM at an edtech company with 2M users, primarily high school students. We're exploring an AI tutor feature to complement our existing video content library and practice problems. Our main competitors are Khan Academy and Course Hero. Our differentiation is personalized learning paths based on student performance data.Write a PRD for an AI tutor feature targeting students in the middle 80% academically who struggle with science and math.”The second prompt gives Claude the context it needs to generate something specific and strategic rather than generic.Principle 2: Specify Format and ConstraintsBad prompt:“Generate success metrics”Good prompt:“Generate 5-7 success metrics for this feature. Include a mix of:* Leading indicators (early signals of success)* Lagging indicators (definitive success measures)* User behavior metrics* Business impact metricsFor each metric, specify: name, definition, target value, measurement method, and why it matters.”The structure you provide shapes the structure you get back.Principle 3: Ask for Multiple OptionsBad prompt:“What should our Q2 priorities be?”Good prompt:“Generate 3 different strategic approaches for Q2:* Option A: Focus on user acquisition* Option B: Focus on engagement and retention* Option C: Focus on monetizationFor each option, detail: key initiatives, expected outcomes, resource requirements, risks, and recommendation for or against.”Asking for multiple options forces the AI (and forces you) to think through trade-offs systematically.Principle 4: Specify Audience and ToneBad prompt:“Summarize this PRD”Good prompt:“Create a 1-paragraph summary of this PRD for our skeptical VP of Engineering. Tone: Technical, concise, addresses engineering concerns upfront. Focus on: technical architecture, resource requirements, risks, and expected engineering effort. Avoid marketing language.”The audience and tone specification ensures the output will actually work for your intended use.Principle 5: Use Iterative RefinementDon't try to get perfect output in one prompt. Instead:First prompt: Generate rough draft Second prompt: “This is too generic. Add specific examples from [our company context].” Third prompt: “The technical section is weak. Expand with architecture details and dependencies.” Fourth prompt: “Good. Now make it 30% more concise while keeping the key details.”Each iteration improves the output incrementally.Let me break down the prompting approach that worked in this experiment, because this is immediately actionable for your work tomorrow.Strategy 1: The Structured Outline ApproachDon't go from zero to full PRD in one prompt. Instead:* Start with strategic thinking - Spend 10-15 minutes outlining why you're building this, who it's for, and what problem it solves* Get specific - Don't say “users,” say “high school students in the middle 80% of academic performance”* Include constraints - Budget, timeline, technical limitations, competitive landscape* Dump your outline into the AI - Now ask it to expand into a full PRD* Iterate section by section - Don't try to perfect everything at onceThis is exactly what I did in my experiment, and even with my somewhat sloppy outline, the results were dramatically better than they would have been with a single-sentence prompt.Strategy 2: The Comparative Analysis PatternOne technique I used that worked particularly well: asking each tool to do the same specific task and comparing results.For example, I asked all five tools: “Please compose a one paragraph exact summary I can share over DM with a highly influential VP of engineering who is generally a skeptic but super smart.”This forced each tool to synthesize the entire PRD into a compelling pitch while accounting for a specific, challenging audience. The variation in quality was revealing—and it gave me multiple options to choose from or blend together.Actionable tip: When you need something critical (a pitch, an executive summary, a key decision framework), generate it with 2-3 different AI tools and take the best elements from each. This “ensemble approach” often produces better results than any single tool.Strategy 3: The Iterative Refinement LoopDon't treat the AI output as final. Use it as a first draft that you then refine through conversation with the AI.After getting the initial PRD, I could have asked follow-up questions like:* “What's missing from this PRD?”* “How would you strengthen the success metrics section?”* “Generate 3 alternative approaches to the core feature set”Each iteration improves the output and, more importantly, forces me to think more deeply about the product.What This Means for Your CareerIf you're an early or mid-career PM reading this, you might be thinking: “Great, so AI can write PRDs now. Am I becoming obsolete?”Absolutely not. But your role is evolving, and understanding that evolution is critical.The PMs who will thrive in the AI era are those who:* Excel at strategic thinking - AI can generate options, but you need to know which options align with company strategy, customer needs, and technical feasibility* Master the art of prompting - This is a genuine skill that separates mediocre AI users from exceptional ones* Know when to use AI and when not to - Some aspects of product work benefit enormously from AI. Others (user interviews, stakeholder negotiation, cross-functional relationship building) require human judgment and empathy* Can evaluate AI output critically - You need to spot the hallucinations, the generic fluff, and the strategic misalignments that AI inevitably producesThink of AI tools as incredibly capable interns. They can produce impressive work quickly, but they need direction, oversight, and strategic guidance. Your job is to provide that guidance while leveraging their speed and breadth.The Real-World Application: What to Do Monday MorningLet's get tactical. Here's exactly how to apply these insights to your actual product work:For Your Next PRD:* Block 30 minutes for strategic thinking - Write your back-of-the-napkin outline in Google Docs or your tool of choice* Open Claude (or ChatPRD if you want more structure)* Copy your outline with this prompt:“I'm a product manager at [company] working on [product area]. I need to create a comprehensive PRD based on this outline. Please expand this into a complete PRD with the following sections: [list your preferred sections]. Make it detailed enough for engineering to start breaking down into user stories, but concise enough for leadership to read in 15 minutes. [Paste your outline]”* Review the output critically - Look for generic statements, missing details, or strategic misalignments* Iterate on specific sections:“The success metrics section is too vague. Please provide 3-5 specific, measurable KPIs with target values and explanation of why these metrics matter.”* Generate supporting materials:“Create a visual mockup of the core user flow showing the key interaction points.”* Synthesize the best elements - Don't just copy-paste the AI output. Use it as raw material that you shape into your final documentFor Stakeholder Communication:When you need to pitch something to leadership or engineering:* Generate 3 versions of your pitch using different tools (Claude, ChatPRD, and one other)* Compare them for:* Clarity and conciseness* Strategic framing* Compelling value proposition* Addressing likely objections* Blend the best elements into your final version* Add your personal voice - This is crucial. AI output often lacks personality and specific company context. Add that yourself.For Feature Prioritization:AI tools can help you think through trade-offs more systematically:“I'm deciding between three features for our next release: [Feature A], [Feature B], and [Feature C]. For each feature, analyze: (1) Estimated engineering effort, (2) Expected user impact, (3) Strategic alignment with making our platform the go-to solution for [your market], (4) Risk factors. Then recommend a prioritization with rationale.”This doesn't replace your judgment, but it forces you to think through each dimension systematically and often surfaces considerations you hadn't thought of.The Uncomfortable Truth About AI and Product ManagementLet me be direct about something that makes many PMs uncomfortable: AI will make some PM skills less valuable while making others more valuable.Less valuable:* Writing boilerplate documentation* Creating standard frameworks and templates* Generating routine status updates* Synthesizing information from existing sourcesMore valuable:* Strategic product vision and roadmapping* Deep customer empathy and insight generation* Cross-functional leadership and influence* Critical evaluation of options and trade-offs* Creative problem-solving for novel situationsIf your PM role primarily involves the first category of tasks, you should be concerned. But if you're focused on the second category while leveraging AI for the first, you're going to be exponentially more effective than your peers who resist these tools.The PMs I see succeeding aren't those who can write the best PRD manually. They're those who can write the best PRD with AI assistance in one-tenth the time, then use the saved time to talk to more customers, think more deeply about strategy, and build stronger cross-functional relationships.Advanced Techniques: Beyond Basic PRD GenerationOnce you've mastered the basics, here are some advanced applications I've found valuable:Competitive Analysis at Scale“Research our top 5 competitors in [market]. For each one, analyze: their core value proposition, key features, pricing strategy, target customer, and likely product roadmap based on recent releases and job postings. Create a comparison matrix showing where we have advantages and gaps.”Then use web search tools in Claude or Perplexity to fact-check and expand the analysis.Scenario Planning“We're considering three strategic directions for our product: [Direction A], [Direction B], [Direction C]. For each direction, map out: likely customer adoption curve, required technical investments, competitive positioning in 12 months, and potential pivots if the hypothesis proves wrong. Then identify the highest-risk assumptions we should test first for each direction.”This kind of structured scenario thinking is exactly what AI excels at—generating multiple well-reasoned perspectives quickly.User Story GenerationAfter your PRD is solid:“Based on this PRD, generate a complete set of user stories following the format ‘As a [user type], I want to [action] so that [benefit].' Include acceptance criteria for each story. Organize them into epics by functional area.”This can save your engineering team hours of grooming meetings.The Tools Will Keep Evolving. Your Process Shouldn'tHere's something important to remember: by the time you read this, the specific rankings might have shifted. Maybe ChatGPT-5 has leapfrogged Claude. Maybe a new specialized tool has emerged.But the core principles won't change:* Do strategic thinking before touching AI* Use the best tool available for your specific task* Iterate and refine rather than accepting first outputs* Blend AI capabilities with human judgment* Focus your time on the uniquely human aspects of product managementThe specific tools matter less than your process for using them effectively.A Final Experiment: The Skeptical VP TestI want to share one more insight from my testing that I think is particularly relevant for early and mid-career PMs.Toward the end of my experiment, I gave each tool this prompt: “Please compose a one paragraph exact summary I can share over DM with a highly influential VP of engineering who is generally a skeptic but super smart.”This is such a realistic scenario. How many times have you needed to pitch an idea to a skeptical technical leader via Slack or email? Someone who's brilliant, who's seen a thousand product ideas fail, and who can spot b******t from a mile away?The quality variation in the responses was fascinating. ChatGPT gave me something that felt generic and safe. Gemini was better but still a bit too enthusiastic. Grok was... well, Grok.But Claude and ChatPRD both produced messages that felt authentic, technically credible, and appropriately confident without being overselling. They acknowledged the engineering challenges while framing the opportunity compellingly.The lesson: When the stakes are high and the audience is sophisticated, the quality of your AI tool matters even more. That skeptical VP can tell the difference between a carefully crafted message and AI-generated fluff. So can your CEO. So can your biggest customers.Use the best tools available, but more importantly, always add your own strategic thinking and authentic voice on top.Questions to Consider: A Framework for Your Own ExperimentsAs I wrapped up my Loom, I posed some questions to the audience that I'll pose to you:“Let me know in the comments, if you do your PRDs using AI differently, do you start with back of the envelope? Do you say, oh no, I just start with one sentence, and then I let the chatbot refine it with me? Or do you go way more detailed and then use the chatbot to kind of pressure test it?”These aren't rhetorical questions. Your answer reveals your approach to AI-augmented product work, and different approaches work for different people and contexts.For early-career PMs: I'd recommend starting with more detailed outlines. The discipline of thinking through your product strategy before touching AI will make you a stronger PM. You can always compress that process later as you get more experienced.For mid-career PMs: Experiment with different approaches for different types of documents. Maybe you do detailed outlines for major feature PRDs but use more iterative AI-assisted refinement for smaller features or updates. Find what optimizes your personal productivity while maintaining quality.For senior PMs and product leaders: Consider how AI changes what you should expect from your PM team. Should you be reviewing more AI-generated first drafts and spending more time on strategic guidance? Should you be training your team on effective AI usage? These are leadership questions worth grappling with.The Path Forward: Continuous ExperimentationMy experiment with these five AI tools took 45 minutes. But I'm not done experimenting.The field of AI-assisted product management is evolving rapidly. New tools launch monthly. Existing tools get smarter weekly. Prompting techniques that work today might be obsolete in three months.Your job, if you want to stay at the forefront of product management, is to continuously experiment. Try new tools. Share what works with your peers. Build a personal knowledge base of effective prompts and workflows. And be generous with what you learn. The PM community gets stronger when we share insights rather than hoarding them.That's why I created this Loom and why I'm writing this post. Not because I have all the answers, but because I'm figuring it out in real-time and want to share the journey.A Personal Note on Coaching and ConsultingIf this kind of practical advice resonates with you, I'm happy to work with you directly.Through my pm coaching practice, I offer 1:1 executive, career, and product coaching for PMs and product leaders. We can dig into your specific challenges: whether that's leveling up your AI workflows, navigating a career transition, or developing your strategic product thinking.I also work with companies (usually startups or incubation teams) on product strategy, helping teams figure out PMF for new explorations and improving their product management function.The format is flexible. Some clients want ongoing coaching, others prefer project-based consulting, and some just want a strategic sounding board for a specific decision. Whatever works for you.Reach out through tomleungcoaching.com if you're interested in working together.OK. Enough pontificating. Let's ship greatness. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit firesidepm.substack.com

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Alicia Lyttle.

Less than 2% of people said they didn't care when asked about AI-generated images that look indistinguishable from reality. Over 85% said it was freaking them out. But here's what nobody's talking about: while everyone's panicking about robots replacing humans, the real shift is already happening in how you find restaurants, plan your day, and make decisions about your health. In this episode we dive into:• Why AI tools becoming "too good" actually makes your human judgment more valuable, not less• The hidden way these tools are already shaping your choices (even if you've never opened ChatGPT)• How to use this technology without losing yourself in the process• The analog renaissance coming in the next 5-7 years and why in-person elements will become your business edgeThe New Reality: When You Can't Tell What's Real Anymore• AI image generators went from looking like The Sims to creating photos of people who appear to have a nine-step skincare routine and a salary—practically overnight• You could design an entire coffee brand with professional studio-quality photos in minutes without hiring a single designer or photographer• The line between "real" and "generated" is already blurred, which means what we pay attention to is about to fundamentally shift• When beautifully aesthetic content becomes effortless to create, value shifts back to the one thing AI can't replicate: the human behind itThe Transformation: From Keyword Searches to Conversations That Understand You• Searching for a bar recommendation by saying "I want a place with good vibes at 4:30 on a Wednesday that's not touristy but feels like New York" and actually getting the perfect spot• AI tools are learning your context, mood, and personality—not just keywords—which means they respond the way a friend who really knows you would• ChatGPT creating shopping experiences, personalized recommendations, and frictionless purchasing without you ever leaving the platform• The catch nobody mentions: to get results you actually want requires you being deeply in touch with what you want in the first placeYour Edge in an AI-Saturated World• There's no such thing as sitting this one out—these tools shape how information gets filtered to you whether you use them or not• AI can mirror empathy but can't have your exact worldview, lived experiences, judgment, or intuition• The businesses that win will blend virtual delivery with in-person elements because people will crave verification that something is authentically human• Your edge isn't being louder than AI—it's being impossible to replace because you show up 100% as yourself with stories only you can tellThis conversation reminds us that technology doesn't diminish human value; it amplifies the importance of knowing who you are. Whether you're a founder worried about staying relevant or someone who just uses Instagram and wonders why every post sounds the same, this episode offers the framework to use these tools without losing yourself in the process.Instagram:⁠@thekrystahuber⁠⁠@thefitnessfyx⁠

Todd Hartley is the founder of WireBuzz and the author of "Accelerating Yes!", and in this episode he shares the lessons about lead generation that he's learned from many successful years in online business, including working with Tony Robbins! What You'll Hear In This Episode: - How to built a predictable lead generation system in just 3 steps … - The $50M to $150M revenue jump in just 60 days (including a real case study of how Wirebuzz identified low-hanging fruit and tripled a company's revenue in just two months) - Why your coaching offer isn't converting (and how to fix it). - The $5,000 to $50,000 offer exercise - a simple framework to dramatically increase the perceived value of your coaching packages without necessarily adding more work. - From rejection to landing on Tony Robbins' stage: the 4-year persistence story, and how multiple rejections led to speaking opportunities and $200M in client success stories! - Why coaching isn't dying (despite what the naysayers say!) Todd addresses the "coaching is dead" narrative and explains why irresistible offers still convert in 2025 …

This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way.Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren't buying the photos they think matter…and what actually makes clients fall deeply in love with their images. From the emotional “why” behind every purchase to the overlooked details that turn a simple photo into a must-have piece of art, this conversation reveals the shifts that lead to consistent high-value sales without ever pushing or persuading.If you've ever wondered why some images resonate instantly—and others fall flat—this episode is your roadmap to photographing for clients, not for judges, peers, or your own artistic ego. And it might just be the mindset reset your business has been missing.Key HighlightsThe #1 workshop moment that blew everyone's mind: why clients don't fall in love with photos… they fall in love with what those photos mean.The “describe the photo” exercise that revealed why most photographers unknowingly present images clients can't emotionally connect with.Why clients reject a photo at first glance—but then choose it as their favorite once it's emotionally interpreted.The shocking truth about variety: photographers think it's outfit and backdrop changes… clients think it's emotional storytelling and meaning.How photographing for clients (not awards, judges, or the industry) unlocks effortless, pressure-free sales.Real examples from the workshop showing how most photographers accidentally create shoots with only 2–3 sellable images—without realizing it.The difference between a “photographer's photographer” and a Difference Maker—and why one of them will be wiped out by AI.Why understanding a client's deeper “why” and their unspoken emotional desires leads to consistent 4- and 5-figure orders.The moment attendees realized how much they needed to unlearn—and how quickly their sales potential expanded once they did.How photographing the subtle, meaningful elements (a squeeze, a glance, a gesture) can turn a simple portrait into a priceless memory worth thousands.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun,...

In this week's podcast - The Income Investor's Dilemma in Ireland Many investors in their 50's and 60's want dependable and sustainable incomes from their investment assets, fair enough! You may be wondering should you invest in Dividend Stocks or Distributing Funds in order to generate income - and it is a fair question. The choice often falls between 'Dividend Stocks' and 'Distributing Funds' (both pay dividend income) or 'Total Return Stocks' and 'Accumulating Funds' (don't pay dividends, instead accumulate profits in the business or fund). Key points (I hope!) you'll take away: • Why dividends feel attractive • How Irish tax rules affect dividend income • When bonds can support more stable withdrawals • How total-return investing can offer control and flexibility • Practical ways to build retirement income without chasing dividends purely for the sake of it! I aim to walk through how dividends really work, how Irish tax treatment impacts, and the key differences between it and a total-return approach for your income plan. And while we won't be going hugely deep into the weeds here today - it will hopefully help clarify a few things for you.

For the latest Evelyn O'Rourke, Arts and media correspondent and Finola Doyle O'Neill, broadcast and legal historian at University College Cork.

Joined by special guest Geoff Campbell, the team discusses the arrival of advertising in ChatGPT, Apple's apparent defiance of the Indian government and whatever the hell is happening to RAM prices. In a podcast first we also pilot not one but two “Rants in Brief”; our Hot Hardware candidate is Geoff's self-specified “Mega-UPS” system, which slashes server-room power costs by loading up on cheap energy in the middle of the night and discharging it by day.

Protect your family with our 1-minute free parent quiz https://www.smartsocial.com/newsletterJoin our next weekly live parent events:  https://smartsocial.com/eventsEpisode Summary:In this episode of the SmartSocial.com Podcast, host Josh Ochs sits down with Robert Smith, Superintendent of the Alpine School District in Utah, to discuss the evolving landscape of digital safety in schools. They delve into various online threats such as cyberbullying, screen time addiction, and inappropriate content. Rob Smith shares his unique perspective as a non-traditional superintendent with a background in accounting and management. They also explore how AI can be a supportive tool for learning, the importance of modeling healthy screen habits for children, and effective strategies for parental and community engagement in online safety.Become a Smart Social VIP (Very Informed Parents) Member: https://SmartSocial.com/vipDistrict Leaders: Schedule a free phone consultation to get ideas on how to protect your students in your community https://smartsocial.com/partnerDownload the free Smart Social app: https://www.smartsocial.com/appdownloadLearn about the top 190+ popular teen apps: https://smartsocial.com/app-guide-parents-teachers/View the top parental control software: https://smartsocial.com/parental-control-software/The SmartSocial.com Podcast helps parents and educators to keep their kids safe on social media, so they can Shine Online™

Discover how Mike Carugan, partner in a five-store New York pharmacy chain, is keeping his large front-end pharmacies profitable and growing. In this episode, Mike shares: How Instacart has become a powerful tool for competing online and reaching new customers Smart front-end strategies that keep sales strong How a long-standing partnership with the owner of Columbia SkinCare turned into a unique differentiator, expanded community outreach, and created high-margin cross-merchandising opportunities If you want practical, real-world insights from someone who is winning the daily battle of independent retail pharmacy, this is an episode you won't want to miss.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Steve Selengut. Also known as The Income Coach. Here's a detailed summary of the episode:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Steve Selengut. Also known as The Income Coach. Here's a detailed summary of the episode:

Most people treat their LinkedIn profile like a static resume.But if optimized correctly, it becomes one of the most powerful sales tools in your business.In today's training, I'm breaking down Three Ways Your LinkedIn Profile Can Generate Sales, and each one is simple, strategic, and immediately actionable.First: Your Background BannerYour banner should clearly communicate who you help and how you help them.If someone lands on your profile and can't understand what you do in under three seconds, you're losing opportunities.My own banner says: The LinkedIn Sales and Marketing System for coaches and consultants.That clarity alone builds trust before someone even scrolls.Second: Your HeadlineYour headline should connect directly to your banner.It should include the exact keywords that say:• What you do• Who you help• Why it mattersA strong headline is both SEO optimized and human-friendly, so you show up in search and resonate with the right people.Third: Your Featured SectionThis is where your profile starts generating actual sales.The Featured section is your bridge from online to offline.Use it to spotlight the actions you want people to take:• Landing pages• Free resources• Your calendar link• Your podcast or YouTube channel• Your LinkedIn Newsletter• Case studiesWhen someone is ready to learn more about you, this section shows them exactly where to go next.And here's the key: all three sections must work together.Your banner, your headline, and your Featured content should tell a consistent story about who you help, how you help them, and what step they should take next.When you align these three elements, your profile stops being a placeholder…and starts becoming a conversion engine.Sign up for the Expert Content Society here before the doors close tonight at 9pm ET: https://www.thetimetogrow.com/expert-content-society

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Steve Selengut. Also known as The Income Coach. Here's a detailed summary of the episode:

In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing.If you're still optimizing for SEO, you're already behind. In this episode, Jonathan, Ronan, and Steve break down how tools like ChatGPT and the new Atlas browser are about to reshape how clients discover photographers… and why the photographers who adapt now will dominate their markets.You'll hear why your purpose, your “why,” and your client's emotional motivations matter more than awards, gear, or artistic ego—and how AI will reward photographers who are clear, human, and compelling in ways Google never could.This is an early look at the future of photography marketing—and the strategic edge only early adopters will have.Key Highlights“SEO is dying. AI recommendation marketing is here—and it changes everything.”Why clients will soon stop Googling photographers and instead rely on conversational AI to make curated recommendations.Real examples of how ChatGPT's new Atlas browser can shortlist photographers—with portfolios, pros/cons, contact details, and tailored questions—in seconds.The chicken or the egg dilemma of AI marketing: should photographers master the tools first, or clarify their purpose and client transformation first? (Hint: there's only one right answer.)Why awards, artistic ego, and “photographer-first” branding won't help you in an AI-driven recommendation world.The one thing AI needs to recommend your studio—and why most photographers haven't prepared for it.How early adopters are already using AI to purchase more confidently, refine decisions, and shortcut research… and why your clients will do exactly the same.Why understanding your client's secret desires and emotional drivers matters more now than at any time in photography marketing history.The coming marketing divide: photographers who adapt to AI—and photographers who disappear.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

A year from now, your gym will be better or worse. That is a hard truth. And “better” doesn't happen by accident. It only happens if you, the CEO, choose a direction, set priorities and execute today.To help you thrive next year, Two-Brain founder Chris Cooper shares the exact annual plan he's using at his gym, Catalyst. It's 12 months of simple, battle-tested activities that will:✅ Improve retention.✅ Produce leads and new clients.✅ Generate revenue.✅ Boost average revenue per member.✅ Reduce stress.✅ Inspire and retain staff.✅ Put more cash in your personal bank account.Customize Coop's plan or use it verbatim. But get something in place right now so you control your destiny in 2026.To get Coop's "Essential 12-Month Gym-Building Plan for 2026"—including a customizable event calendar—use the link below to send him a DM through our Gym Owners United group.Links

In this episode of The Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey introduce BunnyBid, the first official app in the new CleanStack suite. Built from eight years of real operational data, proven pricing formulas, and the original Profit Cleaners matrix, BunnyBid is designed to help cleaning business owners generate fast, accurate, and profitable quotes — every single time.The episode walks through how BunnyBid streamlines the entire quoting process: from configuring market wages and cleaner pay, to instantly calculating job times, margins, and profitability. The Brandons explain how the tool replaces spreadsheets, eliminates guesswork, ensures consistency across all quotes, and helps users follow up faster — all crucial components of winning more jobs in today's competitive market.You will also learn about upcoming integrations with leading CRMs, built-in AI tools for generating quote descriptions, and additional features that help businesses track winning price points and optimize performance over time. They also reveal the broader CleanStack AI roadmap and preview ShineProof, the next app designed to automate before-and-after social content.This episode provides a detailed look at how BunnyBid can immediately upgrade your quoting workflow, enhance professionalism, improve accuracy, and support sustainable growth for cleaning businesses at any stage.Listen now!

- Campbell's Soup Scandal and Legal Action (0:11) - Campbell's Soup Quality and Consumer Trust (4:36) - Math Skills Crisis at UC San Diego (9:47) - Impact of Wokeism on Education and Society (12:47) - The Role of AI in Education (18:51) - Introduction to Brighteon.ai and Book Generation Tool (25:40) - Using Brighteon.ai to Generate a Book (25:57) - Philosophy and Goals of Brighteon.ai (50:33) - Highlights of Recent Interviews (55:38) - AI and Vaccine Safety Research (58:25) - Vaccine Forensics and Nonprofit Efforts (1:21:33) - Chronic Disease Epidemic and Autism (1:23:28) - Christianity and True Christian Religion (1:27:05) - Awakening the Christ Within Virtual Summit (1:36:02) - Brighteon AI and AI Models (1:39:12) - Economic Outlook and Debt Crisis (1:54:52) - Gold and Silver Market Stability (1:55:05) - Bitcoin and Cryptocurrency Market Dynamics (2:01:57) - Wealth Preservation and Economic Forecasts (2:05:27) For more updates, visit: http://www.brighteon.com/channel/hrreport  NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com

Learn how to generate consistent seller leads on YouTube in 2026 without spending on ads using proven content strategies, high-converting video topics, and a simple funnel that turns viewers into listings.If you're interested in learning more about YouTube for real estate, we'd love to show you how to build a Passive Prospecting lead-generating machine using YouTube for real estate! The best way to start is to grab a free copy of the book as my gift to you. ======

“The goal is to have a good vibe.” This week we have, Melissa Rosenfield, the dynamic founder of IFP Communications and former "Director of Vibe" at Viceroy Hotel Group. Our conversation delved into Melissa's remarkable journey of being in debt to running a 7-figure company in 18 months and her path from the corporate world to the exhilarating—and sometimes daunting—realm of entrepreneurship. The turnaround includes winning an award of the “Best Places to Work” by PR Week.Melissa shares her challenges, such as managing through the COVID-19 pandemic, which led her to restructure her business with the help of a consultant. The result? A lean, loyal and resilient team.In this episode you will learn:How to make a buzz-worthy event - 10:47How Melissa went from debt to 7-figures - 15:16How to focus on growth by prioritizing a healthy environment - 21:41How to define ROI by your goals: brand awareness, sales, or market entry - 30:28How to value your relationships and friendships in business - 35:23Her advice to others - 41:27- Get On Camera with Kim's brand new 7-Day On-Camera Challenge -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here -Follow host Kim Rittberg on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ready to stop winging it and start winning it?In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.”You'll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you momentum, and how top studios use a clear why, revenue numbers, and simple weekly actions to stay profitable all year — even in months most photographers call “dead.”If you've ever said, “I'll plan next month,” this episode will shake you (nicely).Key Highlights Photographers Will Want to Hear:The #1 reason photographers get stuck: procrastination disguised as planning.How the 12-Week Year keeps you focused, accountable, and profitable every quarter.Why knowing your why changes your marketing, your pricing, and who you attract.The business math (no fluff): How many clients you need, How many leads you need, How to tie revenue goals to daily actionsJeanine's studio secret: turning “slow season” into a revenue machine with repeatable yearly offers (like Baby Duck portraits!).“Hope is not a strategy.” Stop relying on luck and start using a plan that works.Why boring consistency beats creativity when it comes to business growth.If you want 2026 to be your most profitable year — not another year of hustling and guessing — this episode gives you the framework.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? ⁠⁠Click here.⁠⁠Follow Alex Hormozi's Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

This is a fan fav episode. On Today's Episode: It's easy to admire people that have reached extraordinary levels of success, it's hard to imagine what it takes to get there. Passing off someone's excellence and success as unattainable for ourselves is a b.s. and it's not what we're about at Impact Theory. Your beliefs are malleable and what you believe about yourself matters. How you decide to live your life and show today matters also and if you're not happy with the way you show up or how you're living your life then do something about it. Brendon Burchard is one of the world's leading high performance coaches that has impacted and trained millions of people globally. His online personal growth platform is dedicated to teaching people how to bring the joy, live with intention, love the life you live, and matter to yourself and others everyday because you show up to go all-in on whatever you decide. You've heard what it takes to be successful, but very few people share how to get beyond passion and shoot for obsession to attain insane levels of success, but today we are, so let's go. ORIGINAL AIR DATE: 8-30-22 SHOW NOTES: 0:00 | Introduction to Brendon Burchard 2:22 | Generate the Energy You Want 10:15 | Raise Necessity with Obsession 15:51 | These 2 Things BUILD Your Identity 26:33 | Build These Skills Achieve More 35:47 | Honor the Struggle to Win Follow Brendon Burchard: Website: https://brendon.com/ Instagram: https://www.instagram.com/brendonburchard/ Facebook: https://www.facebook.com/brendonburchardfan Twitter: https://twitter.com/BrendonBurchard YouTube: https://www.youtube.com/user/BrendonBurchard What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER SCALING a business: see if you qualify here. Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here. ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu's Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu ********************************************************************** LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices