Podcasts about Generate

About this episode:   Scientists, tech companies, and world leaders are sounding the alarm on potential threats to humanity as AI models grow more powerful. Is part of this threat related to the technology's biological capabilities? In this episode: Tom Inglesby, director of the Johns Hopkins Center for Health Security, answers: yes. He provides an overview of what AI is capable of doing and what possible threats could be around the corner if policies don't intervene to control these developments. Guest:  Dr. Tom Inglesby is a professor of Environmental Health and Engineering and the director of the Johns Hopkins Center for Health Security. Host:  Dr. Josh Sharfstein is distinguished professor of the practice in Health Policy and Management, a pediatrician, and former secretary of Maryland's Health Department.  Show links and related content:  A.I. Queries From Abroad Raise Fears of a Biological Weapons Race—The New York Times How AI makes biological research more dangerous—Axios Detecting and countering misuse of AI: September 2026—Anthropic Generative design of bacteriophages with genome language models—Science Transcript information: Looking for episode transcripts? Open our podcast on the Apple Podcasts app (desktop or mobile) or the Spotify mobile app to access an auto-generated transcript of any episode. Closed captioning is also available for every episode on our YouTube channel. You can also email PublicHealthQuestion@jhu.edu to request a transcript. AI disclosure (as of September 2026): The conversations you hear on the podcast are happening between real humans, and real humans are developing and researching episodes behind the scenes. In addition to real human audio engineers, Public Health On Call uses AI production tools to assist with the removal of filler words and improve audio quality. If you have any questions about our use of AI, please reach out to PublicHealthQuestion@jhu.edu.  Contact us: Have a question about something you heard? Looking for a transcript? Want to suggest a topic or guest? Contact us via email or visit our website. You can also leave us a voicemail at ‪(667) 217-6214‬ for the chance to hear your voice on the podcast. Follow us: @‌PublicHealthPod on Bluesky @‌PublicHealthPod on Instagram @‌JohnsHopkinsSPH on Facebook @‌PublicHealthOnCall on YouTube Here's our RSS feed Note: These podcasts are a conversation between the participants, and do not represent the position of Johns Hopkins University.

You need more clients. So you start posting more, creating more content, tweaking your offer, or wondering if you need an entirely new strategy.But what if you're starting in the wrong place?In this episode, I'm breaking down exactly what I do when I need clients—and why creating more content is NOT the first step in my sales process.Instead, I'm walking you through the simple sales system I use to figure out how many sales I actually need, identify potential clients already in my world, generate new leads, nurture relationships, follow up, make offers, and track what's actually happening in my pipeline.We're talking about:How to turn “I need more clients” into an actual sales goalWhy I start with warm leads before looking for new onesHow I approach lead generation without cold pitching strangersWhat it actually means to nurture potential clientsWhy following up is part of serving people wellHow to build and work a simple sales pipelineThe numbers I look at before changing an offer, sales page, or strategyWhy sales shouldn't become an emergency every time you need moneyBecause you don't need to spend all day selling—and you definitely don't need to spend all day creating content just to keep your business profitable.You need a simple, intentional sales process you can return to again and again.Know the goal. Generate leads. Work your pipeline. Nurture. Follow up. Make offers. Track. Repeat.You don't have to spend all day selling.But you do have to sell on purpose.If you're wondering which part of YOUR sales process needs attention right now, start with the 10-Minute Sales Reset. I'll walk you through your leads, pipeline, sales activity, and numbers so you can identify the gap and know what to focus on next.Links mentioned / referenced in this episode:10-Minute Sales Reset: https://momsdobusinessdifferent.com/10minutesalesreset

LinkedIn doesn't have to become another full-time job. In this episode of The Practical Wealth Show, Curtis May talks with LinkedIn strategist Ryan Harbinson about using LinkedIn for business development not just posting content or sending sales pitches. Ryan explains how business owners can build relationships, improve visibility, turn networking into conversations, and create a simple daily LinkedIn routine that actually supports business growth.   00:00 – Using LinkedIn for Business Development 02:00 – Sales vs. Business Development 04:30 – Ryan's LinkedIn Journey 09:00 – The 3 Networking Groups to Join 12:00 – What Business Owners Get Wrong on LinkedIn 14:00 – The 15-Minute Daily LinkedIn Routine 16:00 – Cleaning Up Your Connections 20:00 – Turning Connections Into Conversations 23:00 – Following Up After Networking Events 27:00 – The Minimum Effective Content Strategy 30:00 – Using Native Video on LinkedIn 33:00 – Visibility vs. Positioning 35:00 – Finding Strategic Groups and Prospects 38:00 – Who Ryan Helps 41:00 – How to Start Conversations Without Selling 44:00 – Relationships First, Sales Second Subscribe to The Practical Wealth Show for conversations on business development, financial freedom, entrepreneurship, wealth building, and strategic relationships.  

Jillian Murphy, host of the Jillian Murphy Podcast and self-proclaimed “queen of sales,” joins me for a candid conversation about using your podcast as a tool to grow your business. Jillian shares why she intentionally keeps her episodes under 25 minutes, how her podcast generates revenue even without sponsors, and why she believes your show should evolve as your business evolves. We also dive into the personal side of podcasting, creating boundaries around your time, and what makes a guest worth inviting onto your show. I even get vulnerable about sales opportunities I've left on the table in my own business, and Jillian coaches me through what I can do differently moving forward.We Cover:Finding the right balance between personal and business content on your podcastWhy it's okay to pivot and evolve the direction of your podcastJillian's strategies for managing your time, including book-ending your weeks and blocking time for reflection and implementationHow to recognize when you're leaving sales opportunities on the tableJillian's mental checklist for deciding whether starting a podcast is right for youWhat makes a podcast guest stand out and why the “big” guests aren't always the best guestsHow to identify guests who can actually move the needle for your podcast and businessLinks & Resources:Listen to Krystle's Interview on Jillian's Podcast: https://podcasts.apple.com/ca/podcast/how-to-monetize-your-podcast-with-krystle-frey/id1643196871?i=1000774677010&l=fr-CAVisit DMStarters.com: https://dmstarters.com/Follow Jillian on Instagram: https://www.instagram.com/thejillianmurphy/Let's Connect!Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change's Website: https://www.pivotballchange.com/Riverside: https://riverside.sjv.io/c/6950782/2183832/28064

Burnham is a natural, confident communicator - and he has promised change. including a National Care Service. But the media noise is about the need to be ‘realistic', which usually means right wing. The noise is loud and will be difficult to overcome. Can he?The Rock & Roll Politics co-operative will be making sense of Burnham's key speech to the Labour conference and much more - this coming Wednesday evening, September 30th, in the main concert hall at Kings Place. It's also streaming live. A few tickets are left in the hall, you can get them here.• Find out if you're owed on car finance at refundclub.co.uk/steve • Refund Club is a trading style of Sandsford Law Limited, authorised and regulated by the Solicitors Regulation Authority (SRA no. 8008114). Checking is free. A fee is payable only if your claim is successful. Eligibility: car finance taken out in the UK between 2007 and 2021. The average claim is around £829 per agreement; this is an average and not a guarantee of the amount you will receive. You can also claim yourself for free by contacting your lender or the Financial Ombudsman Service. refundclub.co.uk/steve Subscribe to Patreon here for exclusive extra content and bonus episodes, plus the regular podcast a day early and ad-free. Written and presented by Steve Richards. Hosted on Acast. See acast.com/privacy for more information.

Hallenstein Glasson is reporting a boost in earnings, with net profit up in the full year ended August. The retail giant posted a net profit of $59.2 million, up from $39.5 million a year ago. Generate investment specialist Greg Smith says the brand's doing well in Australia, but the data shows Kiwi shoppers are also contributing to the growth. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Hallenstein Glasson is reporting a boost in earnings, with net profit up in the full year ended August. The retail giant posted a net profit of $59.2 million, up from $39.5 million a year ago. Generate investment specialist Greg Smith says the brand's doing well in Australia, but the data shows Kiwi shoppers are also contributing to the growth. LISTEN ABOVESee omnystudio.com/listener for privacy information.

More money does not automatically create a better business.Sometimes constraints force you to become a better operator.In this episode of The Level Up Podcast, Paul Alex breaks down why limited capital can push entrepreneurs to become more resourceful, disciplined, and focused instead of waiting for funding before they begin.When money is abundant, inefficient decisions can hide for a long time.When resources are limited, every dollar matters.You learn to sell.You learn to negotiate.You figure out how to acquire customers without endlessly throwing money at the problem.In this episode, you'll learn:• Why limited resources can force stronger operational discipline• How bootstrapping develops sales, negotiation, and problem-solving skills• Why waiting for perfect funding can become another form of procrastination• How resourcefulness can become a long-term competitive advantageThe truth is simple:Capital helps.But capital cannot replace execution.Start with what you have.Build the simplest version that works.Talk directly to customers.Generate revenue before assuming more money is the answer.Constraints can force you to learn the fundamentals that larger budgets sometimes allow founders to avoid.Use the limitation.Build the resourcefulness.Generate the capital through execution.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

Ohio State defensive coordinator Matt Patricia always has some interesting insights during interview sessions, and this week was no exception. In this special bonus episode, you'll get to hear directly from Patricia with an update on the Ohio State defense as they sit one-quarter of the way through the 2026 college football regular season. Patricia discusses the emergence of young standout Jay Timmons, veteran DT Jason Moore, what they're doing to generate more pressure on opposing quarterbacks, and more.

Ohio State defensive coordinator Matt Patricia always has some interesting insights during interview sessions, and this week was no exception. In this special bonus episode, you'll get to hear directly from Patricia with an update on the Ohio State defense as they sit one-quarter of the way through the 2026 college football regular season. Patricia discusses the emergence of young standout Jay Timmons, veteran DT Jason Moore, what they're doing to generate more pressure on opposing quarterbacks, and more.

Ryan McFadden, a Las Vegas Raiders reporter for ESPN, joined Fans and the Pro. McFadden shared his thoughts on Raiders QB Kirk Cousins, first-year head coach Klint Kubiak, and Las Vegas' young defense.

Can shockwave therapy help independent physicians build a more profitable practice and give patients an alternative to medications, surgery, and endless referrals?Many physicians, chiropractors, and physical therapists are searching for new ways to improve patient outcomes, differentiate their practices, and create additional revenue without relying entirely on insurance reimbursements. In this episode, you'll hear what it really takes to implement shockwave therapy in an independent medical practice and whether it's the right fit for you.Discover how Dr. Dan Ruitenbeek became the “shockwave guy” in his area after bringing a technology widely used in Canada and Europe into his current practice.Learn the difference between radial and focused shockwave therapy — and which conditions each modality may be best suited to address.Get a behind-the-scenes look at how shockwave can support patients with chronic pain, Achilles injuries, meniscus problems, Dupuytren's contractures, shoulder dysfunction, and other conditions.Dan also explains how practices can integrate shockwave without requiring the physician to perform every treatment, why staff training and compliance matter, what providers should know before purchasing a machine, and how to think about pricing, reimbursement, patient volume, and return on investment.You'll hear why shockwave may be a powerful bridge between conservative care and surgery — but also why it isn't right for every practice, every provider, or every patient.Listen now to learn whether shockwave therapy could help you expand your services, reduce reliance on narcotic pain medications, and build a more independent, resilient medical practice.TEXT HERE on your Phone's Podcast App Discover how medical graduates, junior doctors, and young physicians can navigate residency training programs, surgical residency, and locum tenens to increase income, enjoy independent practice, decrease stress, achieve financial freedom, and retire early, while maintaining patient satisfaction and exploring physician side gigs to tackle medical school loans. 

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Dashevsky. A serial entrepreneur, real estate investor, and founder of Maxable. The discussion centers on the growing popularity of Accessory Dwelling Units (ADUs), commonly known as tiny homes, granny flats, or backyard homes. What begins as a conversation about Amazon selling tiny homes for under $50,000 develops into a broader discussion about housing affordability, rental income opportunities, caring for aging parents, property value enhancement, and the importance of properly planning and permitting ADU projects. Purpose of the Interview The interview aims to: Educate homeowners about ADUs and their benefits. Explain the realities behind purchasing and building tiny homes. Highlight how ADUs can generate income and increase property value. Provide guidance on avoiding costly mistakes when building an ADU. Explore the role ADUs may play in addressing housing shortages and affordability challenges. Key Takeaways 1. ADUs Are Not Necessarily Tiny Dashevsky explains that ADUs can range from very small structures around 150 square feet to homes as large as 1,200 square feet. Many modern ADUs are between 600 and 800 square feet, making them practical living spaces for singles, couples, retirees, and small families. 2. Housing Costs Are Driving Demand One of the main reasons ADUs are becoming popular is the rising cost of traditional housing. Many cities and states have updated regulations to allow homeowners to build secondary housing units on their property as a way to increase affordable housing options. 3. ADUs Offer Multiple Uses Dashevsky emphasizes the flexibility of ADUs, which can serve as: Rental properties Housing for aging parents Caregiver or nanny quarters Home offices Music studios Yoga studios Guest houses Retirement living spaces 4. ADUs Can Produce Rental Income Many homeowners build ADUs specifically to generate revenue. By renting out a backyard unit, owners can: Offset mortgage payments Create passive income Build long-term wealth through real estate 5. Buying an Amazon Tiny Home Is Not as Simple as It Seems One of the biggest misconceptions discussed in the interview is that a tiny home purchased online is move-in ready. Dashevsky points out that homeowners still need: Site preparation Foundations Utility connections Building permits Contractor assistance Inspections The advertised purchase price often excludes many of these costs. 6. Contractor Selection Is Critical After renovating and building more than 350 homes, Dashevsky warns listeners that hiring the wrong contractor can be financially devastating. He stresses the importance of: Researching contractors Checking references Verifying licenses Avoiding high-pressure sales tactics Getting multiple bids 7. Permits Matter Dashevsky strongly advises homeowners not to build ADUs without proper approvals. Legal construction provides: Better resale value Occupancy certification Rental eligibility Safety compliance Protection from future legal issues 8. ADUs Can Increase Property Value According to Dashevsky, adding a second rentable dwelling generally increases a property's value because it creates an additional income-producing asset. For many homeowners, an ADU becomes both a lifestyle improvement and an investment vehicle. 9. ADUs May Help Address Housing Challenges The interview concludes with a discussion about homelessness and affordable housing. Dashevsky highlights examples where local governments encourage ADU construction as a way to increase housing supply and create more affordable living options. Memorable Quotes On Housing Affordability "Housing's too expensive. We want options for all sorts of folks." On the Appeal of ADUs "The use cases are really significant and interesting." On Rental Income "I want to build a home in my backyard because I want some rental income." On Contractor Selection "You better do your homework." On Avoiding Contractor Scams "Don't trust that guy that just comes in your door and sweet talks you." On Amazon Tiny Homes "What you're buying is just a bunch of parts." On Permitting "Go down to your city's building department and ask them what they need from you so you can get it permitted correctly." On Real Estate Wealth "If you invest in real estate, if you have one rental unit, two rental units, that's a great way to build wealth." On Property Value "I think you add a tiny home or accessory dwelling unit to your property, you're only enhancing the value of that property." Executive Summary Paul Dashevsky's core message is that ADUs are far more than a housing trend. They are a versatile real estate tool that can generate income, provide housing for family members, increase property value, and expand affordable housing options. However, homeowners should approach ADU projects thoughtfully by researching regulations, working with qualified contractors, obtaining proper permits, and understanding the true costs involved before making a purchase. #BEST #STRAW #SHMS Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Dashevsky. A serial entrepreneur, real estate investor, and founder of Maxable. The discussion centers on the growing popularity of Accessory Dwelling Units (ADUs), commonly known as tiny homes, granny flats, or backyard homes. What begins as a conversation about Amazon selling tiny homes for under $50,000 develops into a broader discussion about housing affordability, rental income opportunities, caring for aging parents, property value enhancement, and the importance of properly planning and permitting ADU projects. Purpose of the Interview The interview aims to: Educate homeowners about ADUs and their benefits. Explain the realities behind purchasing and building tiny homes. Highlight how ADUs can generate income and increase property value. Provide guidance on avoiding costly mistakes when building an ADU. Explore the role ADUs may play in addressing housing shortages and affordability challenges. Key Takeaways 1. ADUs Are Not Necessarily Tiny Dashevsky explains that ADUs can range from very small structures around 150 square feet to homes as large as 1,200 square feet. Many modern ADUs are between 600 and 800 square feet, making them practical living spaces for singles, couples, retirees, and small families. 2. Housing Costs Are Driving Demand One of the main reasons ADUs are becoming popular is the rising cost of traditional housing. Many cities and states have updated regulations to allow homeowners to build secondary housing units on their property as a way to increase affordable housing options. 3. ADUs Offer Multiple Uses Dashevsky emphasizes the flexibility of ADUs, which can serve as: Rental properties Housing for aging parents Caregiver or nanny quarters Home offices Music studios Yoga studios Guest houses Retirement living spaces 4. ADUs Can Produce Rental Income Many homeowners build ADUs specifically to generate revenue. By renting out a backyard unit, owners can: Offset mortgage payments Create passive income Build long-term wealth through real estate 5. Buying an Amazon Tiny Home Is Not as Simple as It Seems One of the biggest misconceptions discussed in the interview is that a tiny home purchased online is move-in ready. Dashevsky points out that homeowners still need: Site preparation Foundations Utility connections Building permits Contractor assistance Inspections The advertised purchase price often excludes many of these costs. 6. Contractor Selection Is Critical After renovating and building more than 350 homes, Dashevsky warns listeners that hiring the wrong contractor can be financially devastating. He stresses the importance of: Researching contractors Checking references Verifying licenses Avoiding high-pressure sales tactics Getting multiple bids 7. Permits Matter Dashevsky strongly advises homeowners not to build ADUs without proper approvals. Legal construction provides: Better resale value Occupancy certification Rental eligibility Safety compliance Protection from future legal issues 8. ADUs Can Increase Property Value According to Dashevsky, adding a second rentable dwelling generally increases a property's value because it creates an additional income-producing asset. For many homeowners, an ADU becomes both a lifestyle improvement and an investment vehicle. 9. ADUs May Help Address Housing Challenges The interview concludes with a discussion about homelessness and affordable housing. Dashevsky highlights examples where local governments encourage ADU construction as a way to increase housing supply and create more affordable living options. Memorable Quotes On Housing Affordability "Housing's too expensive. We want options for all sorts of folks." On the Appeal of ADUs "The use cases are really significant and interesting." On Rental Income "I want to build a home in my backyard because I want some rental income." On Contractor Selection "You better do your homework." On Avoiding Contractor Scams "Don't trust that guy that just comes in your door and sweet talks you." On Amazon Tiny Homes "What you're buying is just a bunch of parts." On Permitting "Go down to your city's building department and ask them what they need from you so you can get it permitted correctly." On Real Estate Wealth "If you invest in real estate, if you have one rental unit, two rental units, that's a great way to build wealth." On Property Value "I think you add a tiny home or accessory dwelling unit to your property, you're only enhancing the value of that property." Executive Summary Paul Dashevsky's core message is that ADUs are far more than a housing trend. They are a versatile real estate tool that can generate income, provide housing for family members, increase property value, and expand affordable housing options. However, homeowners should approach ADU projects thoughtfully by researching regulations, working with qualified contractors, obtaining proper permits, and understanding the true costs involved before making a purchase. #BEST #STRAW #SHMS Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Paul Dashevsky. A serial entrepreneur, real estate investor, and founder of Maxable. The discussion centers on the growing popularity of Accessory Dwelling Units (ADUs), commonly known as tiny homes, granny flats, or backyard homes. What begins as a conversation about Amazon selling tiny homes for under $50,000 develops into a broader discussion about housing affordability, rental income opportunities, caring for aging parents, property value enhancement, and the importance of properly planning and permitting ADU projects. Purpose of the Interview The interview aims to: Educate homeowners about ADUs and their benefits. Explain the realities behind purchasing and building tiny homes. Highlight how ADUs can generate income and increase property value. Provide guidance on avoiding costly mistakes when building an ADU. Explore the role ADUs may play in addressing housing shortages and affordability challenges. Key Takeaways 1. ADUs Are Not Necessarily Tiny Dashevsky explains that ADUs can range from very small structures around 150 square feet to homes as large as 1,200 square feet. Many modern ADUs are between 600 and 800 square feet, making them practical living spaces for singles, couples, retirees, and small families. 2. Housing Costs Are Driving Demand One of the main reasons ADUs are becoming popular is the rising cost of traditional housing. Many cities and states have updated regulations to allow homeowners to build secondary housing units on their property as a way to increase affordable housing options. 3. ADUs Offer Multiple Uses Dashevsky emphasizes the flexibility of ADUs, which can serve as: Rental properties Housing for aging parents Caregiver or nanny quarters Home offices Music studios Yoga studios Guest houses Retirement living spaces 4. ADUs Can Produce Rental Income Many homeowners build ADUs specifically to generate revenue. By renting out a backyard unit, owners can: Offset mortgage payments Create passive income Build long-term wealth through real estate 5. Buying an Amazon Tiny Home Is Not as Simple as It Seems One of the biggest misconceptions discussed in the interview is that a tiny home purchased online is move-in ready. Dashevsky points out that homeowners still need: Site preparation Foundations Utility connections Building permits Contractor assistance Inspections The advertised purchase price often excludes many of these costs. 6. Contractor Selection Is Critical After renovating and building more than 350 homes, Dashevsky warns listeners that hiring the wrong contractor can be financially devastating. He stresses the importance of: Researching contractors Checking references Verifying licenses Avoiding high-pressure sales tactics Getting multiple bids 7. Permits Matter Dashevsky strongly advises homeowners not to build ADUs without proper approvals. Legal construction provides: Better resale value Occupancy certification Rental eligibility Safety compliance Protection from future legal issues 8. ADUs Can Increase Property Value According to Dashevsky, adding a second rentable dwelling generally increases a property's value because it creates an additional income-producing asset. For many homeowners, an ADU becomes both a lifestyle improvement and an investment vehicle. 9. ADUs May Help Address Housing Challenges The interview concludes with a discussion about homelessness and affordable housing. Dashevsky highlights examples where local governments encourage ADU construction as a way to increase housing supply and create more affordable living options. Memorable Quotes On Housing Affordability "Housing's too expensive. We want options for all sorts of folks." On the Appeal of ADUs "The use cases are really significant and interesting." On Rental Income "I want to build a home in my backyard because I want some rental income." On Contractor Selection "You better do your homework." On Avoiding Contractor Scams "Don't trust that guy that just comes in your door and sweet talks you." On Amazon Tiny Homes "What you're buying is just a bunch of parts." On Permitting "Go down to your city's building department and ask them what they need from you so you can get it permitted correctly." On Real Estate Wealth "If you invest in real estate, if you have one rental unit, two rental units, that's a great way to build wealth." On Property Value "I think you add a tiny home or accessory dwelling unit to your property, you're only enhancing the value of that property." Executive Summary Paul Dashevsky's core message is that ADUs are far more than a housing trend. They are a versatile real estate tool that can generate income, provide housing for family members, increase property value, and expand affordable housing options. However, homeowners should approach ADU projects thoughtfully by researching regulations, working with qualified contractors, obtaining proper permits, and understanding the true costs involved before making a purchase. #BEST #STRAW #SHMS Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Picard of The Underclass Podcast take on Demon Slayer: Kimetsu no Yaiba – Infinity Castle as something rarer than a battle-shonen blowout: a wholesome reading of the darkest subjects in the parapolitical file. They treat Muzan's castle, the Upper Ranks, and the Corps' war not as empty spectacle but as a coded picture of satanic ritual abuse, MKULTRA-style breaking, and serial-killer logic—then follow the show as it quietly hands over the keys to fighting those “demons” without becoming them.What makes the episode click is the inversion. Elite satanic aesthetics usually flip the moral world—predation dressed as power, the child as raw material, cruelty as initiation. Infinity Castle, in Jose and Austin's reading, runs that script backward: demons as the programmed and the predatory, slayers as the ones who keep family, sincerity, and inherited technique intact inside a fortress built to scramble all three. Tune into NWJ910 for a conversation on how the film lays out the difference between those two sides, and why the slayers' way of fighting is the point of the story.Please consider supporting my work-Patreon- https://www.patreon.com/nowayjose2020Only costs $2/month and will get you access to episodes earlier than the publicNo Way, Jose! Rumble Channel- https://rumble.com/c/c-3379274No Way, Jose! YouTube Channel- https://youtube.com/channel/UCzyrpy3eo37eiRTq0cXff0gMy Podcast Host- https://redcircle.com/shows/no-way-joseApple podcasts- https://podcasts.apple.com/us/podcast/no-way-jose/id1546040443Spotify- https://open.spotify.com/show/0xUIH4pZ0tM1UxARxPe6ThStitcher- https://www.stitcher.com/show/no-way-jose-2Amazon Music- https://music.amazon.com/podcasts/41237e28-c365-491c-9a31-2c6ef874d89d/No-Way-JoseGoogle Podcasts- https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5yZWRjaXJjbGUuY29tL2ZkM2JkYTE3LTg2OTEtNDc5Ny05Mzc2LTc1M2ExZTE4NGQ5Yw%3D%3DRadioPublic- https://radiopublic.com/no-way-jose-6p1BAOVurbl- https://vurbl.com/station/4qHi6pyWP9B/Feel free to contact me at thelibertymovementglobal@gmail.com#DemonSlayer, #KimetsuNoYaiba, #InfinityCastle, #DemonSlayerInfinityCastle, #NoWayJose, #TheUnderclassPodcast, #OccultTheatre, #SchizoBros, #JoseGalison, #AustinPicard, #NWJ910, #Parapolitical, #MovieReview, #AnimePodcast, #AnimeMovie, #Tanjiro, #Muzan, #Ufotable, #DemonSlayerCorps, #OccultCinema

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Director of Small Business Success at Constant Contact, shared practical advice for entrepreneurs, small business owners, and startup founders on marketing, customer engagement, business growth, and the future of AI in marketing. Drawing from his experience helping small businesses worldwide, Charest explained why entrepreneurship is booming, how businesses can effectively market themselves with limited budgets, and why building direct customer relationships through email marketing remains one of the most valuable assets a company can own. Purpose of the Interview The interview was designed to: Explain why more people are starting businesses and pursuing entrepreneurship. Educate business owners on effective marketing strategies. Highlight the advantages of email marketing over relying solely on social media. Discuss common mistakes made by new entrepreneurs. Help small businesses understand how to build customer relationships. Explore how AI is transforming marketing and business operations. Provide actionable guidance for growing a brand through consistency and community engagement. Key Takeaways 1. Entrepreneurship Continues to Grow According to Charest, people are increasingly motivated to start businesses because they want: Greater independence Better control over their schedules Increased financial potential Many entrepreneurs are turning side hustles into full-time businesses and pursuing ownership rather than traditional employment. 2. Email Marketing Is More Valuable Than Most Entrepreneurs Realize One of the strongest themes of the interview is the importance of owning your audience. While social media platforms can help businesses attract attention, email marketing provides direct access to customers without relying on platform algorithms. Charest encourages entrepreneurs to use social media as a discovery tool but move customers into channels they control, such as email and text messaging. 3. The Real Asset Is the Relationship Businesses that own customer contact information have a direct connection that cannot be disrupted by changes in social media platforms. Unlike followers on a social network, email subscribers have chosen to hear from a business directly. The stronger the relationship, the greater the opportunity for future sales and engagement. 4. Small Lists Can Produce Big Results Charest challenges the belief that businesses need massive audiences to succeed. A small, engaged audience often produces better results than a large, passive following. For many local businesses, quality relationships matter more than audience size. 5. Consistency Beats Perfection When marketing a business, consistency is more important than trying every available platform. Business owners should: Choose channels they can maintain consistently. Show up regularly. Stay visible to customers. Build trust through repetition and reliability. His message is simple: people can't buy from businesses they forget about. 6. New Entrepreneurs Often Try to Do Too Much One of the most common mistakes startups make is attempting to launch every marketing tactic simultaneously. Charest recommends: Starting small. Building a solid foundation. Creating manageable marketing habits. Avoiding unrealistic expectations. Businesses grow more effectively when they focus on a few activities and execute them well. 7. Community Matters Successful local businesses build relationships beyond customers. Charest emphasized the importance of connecting with: Other local businesses Community organizations Referral partners Customers in person Strong community connections often become a business's most reliable growth engine. 8. Choose Marketing Channels That Fit Your Strengths Different social platforms serve different purposes. Rather than chasing every trend, entrepreneurs should focus on: Where their audience spends time What content they naturally enjoy creating Which platforms they can use consistently A sustainable strategy beats an ambitious one that is quickly abandoned. 9. Marketing Is About Staying Top of Mind Charest defines marketing in a straightforward way: Businesses need to remain visible so customers think of them first when they need a product or service. The more consistently a company appears in front of its audience, the stronger its brand becomes. 10. AI Is Becoming a Powerful Marketing Tool Charest views AI as a major opportunity for small businesses. He discussed how AI can help: Generate marketing content Create email campaigns Build marketing plans Repurpose content across multiple channels Analyze customer behavior Identify new opportunities Rather than replacing entrepreneurs, AI allows them to save time and make smarter decisions. 11. Business Owners Must Continue Learning Technology and marketing are evolving rapidly. Charest advises entrepreneurs to stay informed and remain open to new tools and trends, even if they do not adopt every new technology immediately. The key is to remain adaptable and avoid being left behind. Memorable Quotes "People are determined to become their own bosses." "Our mission is to help the small stand tall." "The money is in the list." "Your goal should always be trying to move those people to channels that you own." "The relationships you build with customers are always going to be your most valuable asset." "You don't really need the big numbers." "Start small." "Consistency is the big thing that makes marketing work." "Marketing at its simplest level is about keeping your business top of mind." "Small business owners are resilient." "There isn't a Plan B. Plan A is to own this business." "AI can save time so you can get back to the things you'd rather be doing." Bottom Line Dave Charest's interview is a practical playbook for entrepreneurs looking to grow a business in a crowded digital marketplace. His core message is that successful marketing is not about chasing every trend or building massive social media followings. Instead, businesses win by building genuine relationships, creating direct connections with customers through email and text marketing, staying consistent, embracing new technology like AI, and becoming a trusted part of their community. For entrepreneurs seeking sustainable growth, Charest advocates focusing on ownership, relationships, and long-term customer engagement. Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast #SHMS #BEST #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Director of Small Business Success at Constant Contact, shared practical advice for entrepreneurs, small business owners, and startup founders on marketing, customer engagement, business growth, and the future of AI in marketing. Drawing from his experience helping small businesses worldwide, Charest explained why entrepreneurship is booming, how businesses can effectively market themselves with limited budgets, and why building direct customer relationships through email marketing remains one of the most valuable assets a company can own. Purpose of the Interview The interview was designed to: Explain why more people are starting businesses and pursuing entrepreneurship. Educate business owners on effective marketing strategies. Highlight the advantages of email marketing over relying solely on social media. Discuss common mistakes made by new entrepreneurs. Help small businesses understand how to build customer relationships. Explore how AI is transforming marketing and business operations. Provide actionable guidance for growing a brand through consistency and community engagement. Key Takeaways 1. Entrepreneurship Continues to Grow According to Charest, people are increasingly motivated to start businesses because they want: Greater independence Better control over their schedules Increased financial potential Many entrepreneurs are turning side hustles into full-time businesses and pursuing ownership rather than traditional employment. 2. Email Marketing Is More Valuable Than Most Entrepreneurs Realize One of the strongest themes of the interview is the importance of owning your audience. While social media platforms can help businesses attract attention, email marketing provides direct access to customers without relying on platform algorithms. Charest encourages entrepreneurs to use social media as a discovery tool but move customers into channels they control, such as email and text messaging. 3. The Real Asset Is the Relationship Businesses that own customer contact information have a direct connection that cannot be disrupted by changes in social media platforms. Unlike followers on a social network, email subscribers have chosen to hear from a business directly. The stronger the relationship, the greater the opportunity for future sales and engagement. 4. Small Lists Can Produce Big Results Charest challenges the belief that businesses need massive audiences to succeed. A small, engaged audience often produces better results than a large, passive following. For many local businesses, quality relationships matter more than audience size. 5. Consistency Beats Perfection When marketing a business, consistency is more important than trying every available platform. Business owners should: Choose channels they can maintain consistently. Show up regularly. Stay visible to customers. Build trust through repetition and reliability. His message is simple: people can't buy from businesses they forget about. 6. New Entrepreneurs Often Try to Do Too Much One of the most common mistakes startups make is attempting to launch every marketing tactic simultaneously. Charest recommends: Starting small. Building a solid foundation. Creating manageable marketing habits. Avoiding unrealistic expectations. Businesses grow more effectively when they focus on a few activities and execute them well. 7. Community Matters Successful local businesses build relationships beyond customers. Charest emphasized the importance of connecting with: Other local businesses Community organizations Referral partners Customers in person Strong community connections often become a business's most reliable growth engine. 8. Choose Marketing Channels That Fit Your Strengths Different social platforms serve different purposes. Rather than chasing every trend, entrepreneurs should focus on: Where their audience spends time What content they naturally enjoy creating Which platforms they can use consistently A sustainable strategy beats an ambitious one that is quickly abandoned. 9. Marketing Is About Staying Top of Mind Charest defines marketing in a straightforward way: Businesses need to remain visible so customers think of them first when they need a product or service. The more consistently a company appears in front of its audience, the stronger its brand becomes. 10. AI Is Becoming a Powerful Marketing Tool Charest views AI as a major opportunity for small businesses. He discussed how AI can help: Generate marketing content Create email campaigns Build marketing plans Repurpose content across multiple channels Analyze customer behavior Identify new opportunities Rather than replacing entrepreneurs, AI allows them to save time and make smarter decisions. 11. Business Owners Must Continue Learning Technology and marketing are evolving rapidly. Charest advises entrepreneurs to stay informed and remain open to new tools and trends, even if they do not adopt every new technology immediately. The key is to remain adaptable and avoid being left behind. Memorable Quotes "People are determined to become their own bosses." "Our mission is to help the small stand tall." "The money is in the list." "Your goal should always be trying to move those people to channels that you own." "The relationships you build with customers are always going to be your most valuable asset." "You don't really need the big numbers." "Start small." "Consistency is the big thing that makes marketing work." "Marketing at its simplest level is about keeping your business top of mind." "Small business owners are resilient." "There isn't a Plan B. Plan A is to own this business." "AI can save time so you can get back to the things you'd rather be doing." Bottom Line Dave Charest's interview is a practical playbook for entrepreneurs looking to grow a business in a crowded digital marketplace. His core message is that successful marketing is not about chasing every trend or building massive social media followings. Instead, businesses win by building genuine relationships, creating direct connections with customers through email and text marketing, staying consistent, embracing new technology like AI, and becoming a trusted part of their community. For entrepreneurs seeking sustainable growth, Charest advocates focusing on ownership, relationships, and long-term customer engagement. Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast #SHMS #BEST #STRAWSee omnystudio.com/listener for privacy information.

This Day in Maine Wednesday, September 16th, 2026

Investor Q&A: Garden Suites, Ontario Real Estate, Exit Plans & More Today's episode of the Canadian Real Estate Investing Morning Show is a full investor Q&A. Wayne and Gabby answer questions live from Canadian real estate investors about: How to eventually exit a real estate portfolio Capital gains and tax planning When to use a financial planner Ontario real estate investing Variable vs fixed mortgage rates Corporations and rental properties Saskatchewan real estate Garage door replacement costs Assignment deals Edmonton garden suites And how investors can use education to recognize opportunities faster The biggest theme throughout today's show is simple: Ask better questions, get better information, and keep moving forward. What Does an Exit Plan From Real Estate Look Like? Craig asks: What is a realistic exit plan when you're done investing in real estate? Or are you ever actually done? Wayne's answer depends heavily on what the investor wants next. Some investors may want to: Sell everything Convert the portfolio into cash Move into lower-maintenance investments Create retirement income Keep real estate but simplify Hand assets down to family Continue holding for cash flow If the plan is to fully liquidate, Wayne recommends building the plan with the right professionals before selling. That could include: An investor-focused accountant A qualified financial planner A wealth-planning professional A real estate coach who understands long-term portfolio planning The key is knowing what the money is supposed to do after the properties are sold. Don't Forget the Tax Bill Wayne emphasizes that investors should not assume every dollar from a property sale becomes spendable cash. There may be: Capital gains tax Capital cost allowance recapture Legal fees Realtor commissions Mortgage discharge costs Other closing costs If you sell several properties at once, those tax implications can become significant. Talk to an investor-focused accountant before liquidating so you know what your actual net proceeds will be. Selling Is Easy. Planning What Happens Next Is Harder. The mechanics of selling real estate are relatively straightforward. Hire the appropriate broker or realtor. List the properties. Sell them. The harder part is deciding what happens to the capital afterward. If somebody sells a portfolio and ends up with several million dollars, they need to know whether that money is intended to: Grow. Generate income. Preserve wealth. Fund retirement. Support family. Or move into another investment vehicle. The answer should be based on the investor's goals, not a generic product recommendation. Be Careful Who You Take Financial Advice From Wayne also warns investors to be cautious with titles like: "Wealth planner." "Investment strategist." "Financial expert." A title does not automatically mean somebody has real experience. Make sure the person has actual qualifications and understands what you are trying to accomplish. The goal should be building the right plan, not simply moving your money into whatever product that person happens to sell. Kyla and Fabian Complete Their First Assignment Deal Kyla shares a big win during the live show. She and Fabian recently completed their first wholesale assignment. The deal came through a lead-generation system they originally built to find properties for their own fix-and-flip business. Normally they would have purchased the property, renovated it, and sold it. Instead, they recognized a different opportunity. They assigned the contract to another investor for: $10,000. No renovation. No construction risk. No holding costs. No resale risk. Just fast cash. Wayne explains that this is exactly what happens when investors understand multiple strategies. As Barry McGuire says: "If you understand the strategies, you recognize the opportunities." Pivoting vs Giving Up Wayne also talks about why he generally dislikes the word "pivot." Too often, people use "pivot" to describe quitting when something gets difficult. They start moving toward one goal. Hit resistance. Then change direction. Hit resistance again. Change direction again. Eventually they never reach any destination. That is different from recognizing a genuinely better path. Kyla and Fabian were not abandoning their business. They recognized that assigning the contract produced a faster, easier return with less risk. That is not quitting. That is making a better business decision. Garage Door Replacement Costs A live viewer asks about the rough cost of replacing a garage door. Wayne estimates approximately: Single garage door supplied and installed: $2,000–$2,700 plus applicable tax Insulated double garage door supplied and installed: Approximately $2,700–$3,500 plus applicable tax Labour-only costs may vary significantly by contractor and location. These are rough estimates and should be confirmed locally. Would Wayne Invest in Ontario? Another listener asks: What do you think about Ontario real estate? Would you invest there? Wayne's short answer: He has researched it. But he does not personally want to operate a rental-property business there. The biggest issue is not necessarily the individual property. It is the regulatory environment. One of Wayne's core investment fundamentals is investing in a jurisdiction that supports the operation of the business. If the landlord and tenant laws create too much operational risk, that can be enough for Wayne to move on. Real Estate Is a Business Wayne explains the distinction again: He is not simply buying an asset and hoping it goes up in value. He is operating a rental business inside that asset. That means the laws governing the business matter. If the province limits: Rent increases Lease termination Enforcement Non-payment remedies Control over the asset Then that becomes a major part of the investment risk. Ontario Real Estate Is in an "Ice Age" Wayne describes much of Ontario's real estate market as being in an "ice age" right now. That does not mean every market in Ontario is identical. It means affordability has become severely disconnected from property values in many areas. After the pandemic, very low borrowing costs and pent-up demand caused prices to accelerate rapidly. Prices then moved beyond what many households could realistically afford. Now the market needs time to rebalance. Wayne believes the long-term opportunity may return, but affordability, borrowing costs and income all need to move back into a healthier relationship. Garden Suites Explained Another listener asks: How do garden suites work? A garden suite is an additional residential unit built on the same property as an existing house. It can be: Ground-level Above a garage A garage suite A duplex-style garden suite Multiple units, where municipal rules allow The exact rules depend on the municipality. Edmonton's Garden Suite Opportunity Wayne explains that Edmonton currently offers a very unusual opportunity because recent zoning changes allow multiple garden-suite units on certain lots. This allows investors to do something that is not currently possible in the same way in most Canadian cities. Instead of simply building one small backyard suite, investors may be able to create: Duplex garden suites Multiple ground-level suites Multi-unit garage suites Four-plex garden suites Wayne and his team recently completed their first four-plex garden-suite project. Why Wayne Built Edmonton Garden Suites Wayne explains that he began developing this strategy when he saw traditional investment opportunities becoming harder to find. He spent approximately two years working through: Design Zoning Permits Construction Builder selection Cost control Financing Appraisal strategy Rental projections The result became Edmonton Garden Suites. Four-Plex Garden Suites Wayne says the multi-unit model is where the investment economics become substantially more attractive. Rather than building one unit in the backyard, multiple units create much more rental income. Wayne says certain projects may be able to create approximately: $250,000 in equity upon completion with some projects potentially creating even more. He also discusses potential cash flow of more than: $1,500 per month when the right property, development model and financing are used. These results are project-specific and depend heavily on acquisition cost, construction cost, financing, appraisal, rents and execution. Edmonton Garden Suites Is a Limited Window Wayne believes this opportunity exists because of current City of Edmonton zoning rules. Those rules can change. If the city changes the rules in the future, the strategy may no longer be available in its current form. That is why Wayne sees the current period as a window of opportunity. For more information: www.edmontongardensuites.com Should Rental Properties Be Owned in a Corporation? A listener asks: How many rental properties should you own before creating a corporation? Wayne's answer: Zero. For passive rental properties, Wayne generally prefers personal ownership or joint ventures using personal ownership where possible. His view is that corporate ownership often creates less favourable tax treatment for passive rental income. He says corporate ownership can become relevant when an investor can no longer qualify personally or when the structure is required for another reason. Before making any ownership decision, investors should speak with a qualified accountant and lawyer about their specific situation. Variable or Fixed Rates? A listener asks whether they should move out of variable-rate mortgages. Wayne explains that he personally remains in variable mortgages. He does not present that as a recommendation for everyone. The correct financing decision depends on: Risk tolerance Cash flow Portfolio structure Time horizon Future purchases Mortgage terms Personal financial situation Tomorrow's Morning Show will feature investor-focused mortgage broker Keaton Kirkwood to discuss rising fixed rates and how investors can prepare their portfolios. What About Saskatchewan? Wayne says he likes Saskatchewan. He believes Regina and Saskatoon can offer strong real estate and rental fundamentals. But if he compared Saskatchewan with Alberta today, he would still choose Alberta. His reasoning is simple: If two markets are relatively close in quality, Wayne prefers investing in the market that currently produces the strongest overall result. He will continue investing there until that changes. Then he will move to the next market. Tomorrow: Rising Interest Rates Tomorrow's Morning Show will feature: Keaton Kirkwood of Kirkwood & Brennan Mortgage Group The conversation will focus on rising fixed mortgage rates and what real estate investors can do to: Protect cash flow Prepare for renewals Structure financing Continue buying Avoid letting higher borrowing costs derail the long-term plan REI Masters Mentorship Work directly with Wayne and Gabby on acquisitions, financing, market selection, joint ventures, wholesaling, property management, garden suites and building a profitable Canadian real estate portfolio. www.reimasters.ca Edmonton Garden Suites Learn more about Wayne's multi-unit Edmonton garden suite strategy: www.edmontongardensuites.com The 5% Rule™ Learn Wayne Hillier's rental-property cash-flow framework. Search The 5% Rule by Wayne Hillier on Amazon. Watch the Morning Show Join Wayne and Gabby every weekday morning at 7:00 AM Mountain Time on YouTube. Follow Wayne Hillier – Real Estate Investing Coach on YouTube. Questions: info@reimorningshow.com Upcoming Event REI Masters Annual Retreat Edmonton, Alberta October 17–18, 2026 www.reimasters.ca Sponsors Calvin Realty – Edmonton Investor-Focused Realtor Team www.calvinrealty.ca Finngo Bookkeeping & Tax Specialized bookkeeping and tax services for Canadian real estate investors. www.finngo.com/rei Kirkwood & Brennan Mortgage Group Investor-focused mortgage planning for Canadian real estate investors. www.kbmortgages.ca keaton@kbmortgages.ca

Carl and Mike continue with football talk as Carl explains he believe "it was a very entertaining Week 1" and Mike adds it seems every offense except for the Falcons had excitement with their performances on Sunday.

Season 5, Episode 32: Your First 1,000 Customers: The 24-Month Road MapEvery pest control owner wants more leads, but more leads alone don't build a successful pest control company.In Season 5, Episode 32 of the Pest Control Marketing Domination Podcast, Casey Lewis gets back to the fundamentals and addresses one of the most common questions he hears from smaller pest control companies:"I want to grow, but where do I actually start?"If you have fewer than 100 recurring customers, it's easy to become overwhelmed by everything being sold online: SEO, Google Ads, LSA, Facebook leads, AI, CRM systems, websites, social media, and companies promising cheap leads and instant success.Instead of chasing the latest marketing tactic, Casey lays out a much simpler objective:Build your first 1,000 recurring customers.The first 24 months should focus on building the foundation of the Pest Control Success Pyramid: Monthly Recurring Revenue (MRR).The objective isn't simply generating transactions. It's systematically acquiring customers, converting them to recurring service, retaining 90% or more of them, and creating predictable revenue that you can build upon year after year.Why recurring customers should be the foundation of your businessThe road from fewer than 100 customers to 1,000+Why 1,000 recurring customers can transform a small pest control companyHow to calculate the leads and sales needed to reach your goalWhat to focus on during your first 90 daysWhen to invest in your website, SEO, Google Ads and LSAWhy you need a CRM and sales pipeline before aggressively buying leadsHow much a smaller company should consider investing in marketingWhy cheap leads aren't necessarily profitable leadsThe importance of tracking customer acquisition costHow phone skills and follow-up directly affect marketing ROIUsing reviews, referrals, email and SMS to accelerate growthWhen to increase your advertising investmentWhy 90%+ customer retention is critical to long-term growth1. MRR - Monthly Recurring RevenueBuild your foundation with recurring pest control customers.2. ARR - Annual Recurring RevenueAdd repeatable annual and seasonal services such as mosquito, termite renewals, flea and tick, rodent programs and other services appropriate for your market.3. One-Shot TreatmentsGenerate additional revenue from termites, bed bugs, rodents, wildlife, exclusions, and specialty services while looking for opportunities to convert those customers into recurring relationships.The lesson is simple:Don't build your company from the top of the pyramid down. Build the foundation first.If you're sitting at 50, 75 or 100 recurring customers, don't worry about the competitor with 10,000.Get to 250.Then 500.Then 750.Then 1,000 recurring customers.Build your website. Build your reputation. Create your CRM. Develop your sales process. Generate opportunities. Follow up. Measure acquisition costs. Deliver excellent service. Retain the customers you've worked so hard to acquire.There may not be a shortcut to building a great pest control company, but there absolutely can be a road map.Rhino Pest Control Marketing

What does it take to crack the code of protein production and why do some proteins stubbornly refuse to cooperate, despite the best efforts of scientists and engineers? Biotech's ambitions are often limited not by vision, but by the real-world bottlenecks of host cell lines and the unpredictability of post-translational modifications.Nathan Lewis, GRA Eminent Scholar at the Center for Molecular Medicine, Complex Carbohydrate Research Center, and Department of Biochemistry and Molecular Biology at the University of Georgia, has made a career out of asking impossible questions about glycosylation, cell line selection, and the hidden machinery at work inside every productive cell. He's moved beyond academic curiosity—translating discoveries into applications and even launching a company, Augment Biologics, that's taking glycoengineering from theory to practice.Topics discussed:A proximity proteomics approach to identify supporting machinery for challenging-to-express proteins like rituximab (02:36)Findings from expressing the full human secretome in CHO cells, and the correlation between host cell gene expression and protein productivity (05:00)Clarifying when host cell characteristics matter more than the protein construct itself (05:46)Emerging evidence that protein sequence and structure influence glycosylation patterns (contrary to previous dogma) (06:49)Engineering point mutations to precisely tune glycan features for improved therapeutic efficacy (09:25)The vision and activities of Augment Biologics in custom glycosylation control for drug discovery (10:32)The importance and barriers to open data sharing in bioprocessing, and thoughts on overcoming them (11:11)The shifting landscape as technology advances and the need for high-quality, annotated data (13:54)If this got you thinking about the data already sitting in your freezer, and what it would take to actually use it, start here. These four conversations dig into AI-ready data, actionable omics, hybrid-model digital twins, and the cell-engineering biology underneath it all.Episodes 263 - 264: Why AI and Automation Tools Won't Deliver Until Your Lab's Data Is Connected with David HardyEpisodes 173 - 174: Mastering Hybrid Model Digital Twins: From Lab Scale to Commercial Bioprocessing with Krist GernaeyEpisodes 169 - 170: Why Your DNA Is a Terrible Disease Predictor (And How Multi-Omics Changes Everything) with Mo JainEpisodes 77 - 78: Cell Factories Explained: How Synthetic Biology and AI Revolutionize Protein Production with Mauro TorresIf you'd rather follow the glycosylation thread, check Episodes 69 - 70: Glycoanalytics Explained with Róisín O'FlahertyConnect with Nathan Lewis:Website: www.lewislab.uga.edu LinkedIn: www.linkedin.com/in/nathanelewisFree 5-day email course, The CMC Failure Chain: the five recurring CMC mistakes that put your promising program at risk → Get it hereSupport the show

In this episode, we dive into the rising fears of stagflation as oil prices fluctuate and the ongoing Iran conflict continues to impact global markets. With the upcoming FOMC meeting, we analyze recent economic data, including an August jobs report that added 162,000 non-farm payrolls, to predict whether the Fed will pause or hike interest rates. We also break down why core inflation remains a highly critical metric for investors to watch right now compared to volatile headline inflation.Beyond macroeconomic trends, we explore the current state of the real estate sector, where 42% of all US homes for sale are seeing price cuts, creating a distinct buyer's market. To wrap things up, we reveal the results of a real-life stock market experiment tracking a recent Nancy Pelosi trade in Bloom Energy, which resulted in a near 30% gain following its S&P 500 inclusion.KEY TOPICS DISCUSSEDStagflation risks and the impact of the Iran conflict on rising oil pricesAugust jobs report analysis and the surprising addition of 162,000 non-farm payrollsFOMC interest rate predictions and why an extended pause is highly likelyThe Crypto Clarity Act and its difficult political hurdles in the SenateWhy real estate is shifting into a buyer's market with widespread inventory price cutsHow the US national debt limits the potential for significant mortgage rate dropsReplicating Nancy Pelosi's Bloom Energy trade for a massive short-term gainKEY TAKEAWAYSCore inflation is a more reliable economic indicator than headline inflation, which is currently being skewed heavily by volatile oil prices.Despite fears of an economic slowdown, strong corporate earnings continue to drive the stock market upward and create new opportunities.Real estate buyers have increased negotiating leverage right now, as cities like Colorado Springs and Austin see price cuts on over 50% of active inventory.Federal interest rate cuts may not immediately lower consumer mortgage rates due to the upward pressure of a $40 trillion US national debt.Avoid making emotional investment decisions based on short-term geopolitical headlines; stick to a diversified, rules-based long-term wealth strategy.CONNECT & TAKE ACTIONDiscover luxury home ownership at Orange County's tallest residential tower by visiting skylineocresidences.com.Generate consistent monthly passive income with a 10% target return through the Imagos Income Fund.Text the word "INCOME" to 844-777-1434 to see if the Imagos Income Fund is a fit for your portfolio.Follow Matty A on social media @officialmattya to watch the new ugly shopping center development series

Dormant omics data are a goldmine for CMC innovation waiting to be unlocked. But legacy structures, poor annotation, and spreadsheet chaos hold most biotech teams back from the real breakthroughs.Nathan Lewis, GRA Eminent Scholar at the Center for Molecular Medicine, Complex Carbohydrate Research Center, and Department of Biochemistry and Molecular Biology at the University of Georgia, has a clear message: actionable data is now within reach thanks to hybrid modeling, advanced study design, and AI as a true scientific collaborator.Topics discussed:Rethinking the dogma: controlling protein glycosylation quality from the inside out, not just by bioprocess conditions (03:00)Nathan Lewis's journey into science and bioprocessing, from unexpected college choices to pivotal advances in CHO cell engineering (05:12)The evolution of omics in bioprocessing: why actionable insights, not just big datasets, should be the goal (10:49)Strategic advice for structuring, annotating, and making old and new datasets ready for AI and LLM analysis (17:34)The balance between mechanistic and machine learning models—when each makes sense, and why hybrid modeling is gaining ground (22:20)The current and future role of digital twins in process development and why foundation models and data consortia matter for scalability (26:24)Smart insight: The real revolution isn't in making new data, but in unlocking the value of what already exists. Advances in AI, hybrid modeling, and collaborative standards promise to turn decades-old data into a catalyst for innovation—enabling faster, smarter, and more reliable bioprocess development.If this got you thinking about the data already sitting in your freezer — and what it would take to actually use it — start here. These four dig into AI-ready data, actionable omics, hybrid-model digital twins, and the cell-engineering biology underneath it all.Episodes 263 - 264: Why AI and Automation Tools Won't Deliver Until Your Lab's Data Is Connected with David HardyEpisodes 173 - 174: Mastering Hybrid Model Digital Twins: From Lab Scale to Commercial Bioprocessing with Krist GernaeyEpisodes 169 - 170: Why Your DNA Is a Terrible Disease Predictor (And How Multi-Omics Changes Everything) with Mo JainEpisodes 77 - 78: Cell Factories Explained: How Synthetic Biology and AI Revolutionize Protein Production with Mauro TorresIf you'd rather follow the glycosylation thread, check Episodes 69 - 70: Glycoanalytics Explained with Róisín O'FlahertyConnect with Nathan Lewis:Website: www.lewislab.uga.edu LinkedIn: www.linkedin.com/in/nathanelewisFree 5-day email course, The CMC Failure Chain: the five recurring CMC mistakes that put your promising program at risk → Get it hereSupport the show

You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer.This episode walks through the exact spots inside your client's world where dozens of ready-made ideas are hiding in places most social media managers don't even consider looking!Listen to learn→ Conversations happening in your client's business that can write your content for you→ How to pull ideas out of clients without asking the one question that shuts them down (or has them questioning why they're hiring you)→ Why sharing reviews as they are isn't the only thing you should do when someone says nice things about your clients.Join the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Steve continues his conversation with his good friend, MacArthur “Genius Grant” recipient, and fellow University of Chicago economist. Sendhil breaks down the hypothesis of his book Scarcity, explains why machines aren't competition for human intelligence, and tells Steve why it's important to appreciate other people's good ideas before developing your own. This episode originally aired on July 30th, 2026. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I'm talking to Austin Armstrong, a longtime digital marketer, founder of Syllaby and AI Marketing World, and someone who has built millions of followers across social media. Austin has spent more than two decades studying how attention works online, and this conversation is largely about how that's changing with AI. We talk about how he approaches content creation today, why Facebook has become his highest-ROI platform, what actually drives virality, and how he uses AI without fully automating his personal brand. We also get into the business side of AI, including how Syllaby evolved from a productivity tool into an AI content platform, why the company had to change its target customer and pricing, and what Austin thinks happens to SaaS as AI agents become more capable.   Watch on YouTube:  https://youtu.be/H7HCrACJ5UQ      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

Join us in Clean Biz Network! https://www.cleanbiznetwork.app/Join this channel to get access to perks:   / @ajsimmonsonline  Schedule a 1 on 1 Consultation: https://calendly.com/ajsimmonsGet TubeBuddy to grow your YouTube channel! https://www.tubebuddy.com/pricing?a=a...Follow: @AjSimmonsOnline on Instagram   / ajsimmonsonline  Need Business Insurance? Click this link https://nextinsurance.sjv.io/Ea23K9Thank you for watching, subscribing, liking, sharing, and commenting!!!!#cleaningbusinessmentor #cleaningbusiness #cleaningbusinessowner #ajsimmons #cleanbiznetwork #leadgeneration #commercialcleaning

Get the FREE GUIDE to 10 Nonclinical Careers at nonclinicalphysicians.com/freeguide. Get a list of 70 nontraditional jobs at nonclinicalphysicians.com/70jobs.                                                                                                 =============== Dr. Bart Kaczmarek is a family physician in Windsor, Ontario, who built a system to solve a problem most physicians just accept: wasted time, broken team coordination, and a practice that runs the physician rather than the other way around. He now sees 80 patients a day, bills five times the Ontario family practice average, and is home by 4:30PM. In this episode, he walks through the framework he developed to reorganize a family practice without extra funding, and the software tool, DoctorFlow. He built it out of necessity and now offers it to other clinics. Both apply to physicians practicing in the US and Canada. The free CRAFT manuscript and more information on DoctorFlow are in the show notes, and links are available at nonclinicalphysicians.com/great-income-with-no-burnout/.

Real Estate Is a Business, Not a Gamble Why did Wayne Hillier choose real estate investing over stocks, traditional investments, or other ways of building wealth? Because Wayne never wanted to rely on simply hoping an asset would increase in value. In today's episode of the Canadian Real Estate Investing Morning Show, Wayne and Gabby answer two investor questions: why they chose real estate investing in the first place, and how to approach friends or family about becoming joint venture partners without making the relationship weird. Wayne explains the realization that changed how he looked at real estate: A rental property isn't just an asset. It's a business. You can buy a property for its ability to generate revenue, control expenses, create cash flow and build equity — without requiring the property value to increase for the investment to work. The second half of today's episode tackles another common investor roadblock: raising money. If you have a great deal but need a money partner, how do you ask your friends? Wayne and Gabby's advice is surprisingly simple: Stop being weird about it. Have the conversation.

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon

Agreements for Sale Explained: Real Seller Financing Deals With Zero Money Down Seller financing sounds almost too good to be true. An investor buys a property with little or none of their own money. The seller leaves financing in place. The investor operates the property, collects rent, benefits from cash flow and mortgage paydown, and eventually pays the seller out according to the terms of the agreement. In Canada, one strategy Wayne used extensively to accomplish this is an Agreement for Sale. In today's episode of the Canadian Real Estate Investing Morning Show, Wayne and Gabby continue yesterday's seller-financing discussion by breaking down two real Agreements for Sale Wayne negotiated himself. These are not hypothetical examples. They show how Agreements for Sale can work in the real world, why a seller might agree to one, how Wayne found these opportunities, what he listened for during conversations with sellers, and why the best Agreement for Sale deals create a legitimate win for both sides. As Wayne says: "If you understand the strategies, you'll recognize the opportunities."

Everybody seems to be telling entrepreneurs to write a book.Write it in a weekend. Use AI. Upload it to Amazon. Become a bestselling author. Watch the clients roll in.Except…that's not quite how it works.This week on Casa De Confidence, Julie sits down with publishing expert Ally Machate, founder of The Writer's Ally, to pull back the curtain on what it actually takes to write and publish a book that supports your business, serves your reader, and creates lasting impact.With experience that includes working at Simon & Schuster and helping authors navigate the publishing process, Ally challenges one of the biggest assumptions in entrepreneurship: just because you can write a book doesn't necessarily mean you should—or that the book you're planning is the right one.Ally explains why the first question shouldn't be “What should I write?” but rather “What do I want this book to do?”Do you want it to attract clients? Generate speaking opportunities? Grow your email list? Establish thought leadership? Change the way people think about an issue?That answer changes everything.Julie also gets personal about her own publishing experience, including what she would do differently, the emotional reality of receiving developmental edits, and why publishing her book ultimately opened doors far beyond book sales.In This EpisodeWhat You'll HearWhy not every entrepreneur needs to write a bookThe difference between publishing a book and publishing a book people actually want to readWhy identifying your reader comes before writingHow a book can support your larger business strategyWhy your book is a product—not your babyWhat developmental editing actually doesWhy copyediting alone isn't enoughWhere AI can help authors—and where it still falls shortHow to create a transformational journey for your readerThe “macrocosm and microcosm” approach to structuring nonfictionTraditional publishing vs. hybrid publishing vs. DIY self-publishingWhat Ally calls supported indie publishingWhy distribution, ISBNs, Amazon KDP, and IngramSpark matterWhy giving books away can sometimes be smarter than selling themHow books create opportunities for coaching, consulting, speaking, and visibilityWhy becoming a bestseller isn't the only—or even necessarily the best—definition of publishing successOne of Ally's most important reminders?“If you're talking to everyone, you're connecting with no one.”Before investing months—or years—writing your book, get clear about the person you're writing for and what you want the book to accomplish.Because the goal isn't merely to become a published author.It's to write the right book.

Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, is driven by a passion for interpreting data and helping marketing leaders Generate and Measure Your Pipeline with greater accuracy. ith a background in sports analytics and journalism, Carlos helps B2B companies identify which marketing activities generate qualified leads, clients, and revenue so they can invest confidently in what works.  In this conversation, Carlos introduces The Condor Pipeline Generation Framework—Understand Current Pipeline Generation, Map the Process, Move Budgets to Their Highest and Best Use, Fix Measurement Gaps, and Rinse and Repeat. He explains why marketers should begin with clients and revenue instead of clicks and impressions, how the Pipeline X-Ray exposes attribution gaps, and why budgets should move toward channels with proven returns. Carlos also discusses using BANT to diagnose conversion problems and why client champions, paid media, and events drive growth in high-ticket B2B markets. — Generate and Measure Your Pipeline with Carlos Corredor  Good day, dear listeners. Steve Preda here with the Management Blueprint, and today my guest is Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, a pipeline generation and measurement firm. Carlos, welcome to the show.  Hey, Steve. Hi, everybody. Thanks for having me. Great to be here.  It's exciting to have you and to learn about your secrets of how you generate a measurable pipeline. But before we get into it, I'm curious: What is your personal why, and how are you manifesting it through your company?  Yeah. So I've always been passionate about sports and the data behind sports, and I actually worked in sports data analysis and journalism. But ultimately, I've been passionate about interpreting data to have an advantage, whether that's playing tennis or doing analysis for baseball teams. And then I eventually started working in marketing, doing sports websites, and I saw the opportunity. In marketing in general, especially with digital, to use data to your advantage. So I would say that's really what I'm passionate about in terms of my professional life and why I enjoy what I do so much and why I get up in the morning and I really look forward to the day and even to Monday. Because obviously, it's not all fun. But ultimately, I think it comes from that passion of liking what you're doing, and the time flies when you work and you like what you do and you see that you're good at what you're doing and it's making an impact. So I would say that's why.  And have you always been a data person? Are you analytical and like to look at the numbers behind things?  Yeah, yeah. It started with sports. That's where I realized that I had, let's say, that passion at the beginning and ultimately that skill. With baseball at the beginning, it was reading the back of baseball cards and then fantasy baseball in high school, and then actually working in that. In kind of like sabermetrics and Moneyball-type analysis in college.  Because I saw, just like it happens in marketing, how back in the old days, even professionals, they were using the wrong type of data or a very antiquated way of looking at things. So it's like understanding really what has an impact and what is responsible for outcomes. That's, I think, the part that I've always thought was what's important and what I had a knack for, a talent to do that better than others. So that's why I went deep into that.  Okay. So how do you do that? So this podcast is a podcast of frameworks. So I wonder if you have a framework of how to create pipeline generation based on data, and perhaps you can share a simplified version of that with our listeners, something that can be explained in three to five steps.  Yeah, definitely. And I'll give you first the kind of like the philosophy or the mental model, and then I'll give you those steps because one comes from the other. So in marketing, with all of the data that's available, especially today, a lot of people start at the bottom. At clicks, impressions, and then they try to build a bottoms-up report to then prove what's generating leads and clients and revenue. But that is always inexact, takes forever.  What I propose is doing it the opposite: a top-down approach where you start with clients and revenue, and then start figuring out where those leads in your pipeline or clients and the closed revenue is coming from. And you will know all of that at the beginning. So that's, I think, how it starts, that framework. So the first step of the framework is to understand, which sounds really basic, but you'd be surprised today how many marketing leaders, marketing VPs, CMOs of especially mid-market, definitely smaller mid-market, and even some enterprise companies, don't have that data readily available to understand how much pipeline did we, as a marketing department, generate, let's say, last year. So that's, I think, the first step, is understanding that. It's asking your team for a report that says that. Now your team's going to come back and say they won't know the full picture. Maybe they know 10%, maybe they know 90%. But they're going to show you something. So then is the second step. You're going to start adjusting your investments to what you're seeing there, and at the same time, you're going to start fixing the dark holes or what you can't see.  And then simply step number three is rinse and repeat every, let's say, quarter at the beginning. And obviously, there's nuances of how exactly you should adjust and what exactly you can fix. But ultimately, that would be the three-step approach that you asked about.  That's fascinating. So the understand piece is understanding your pipeline or how you're generating the pipeline? What is it? Understanding what?  Yeah. So actually we have a name for that first step. We call it the Pipeline X-Ray. So let's say you start a new job as a CMO of a new company. Or simply you've been in the job for a while and you're listening to this and you say, “Okay, actually, I've never thought about it that way.  Let's sit tomorrow with my team and ask the question: How many qualified leads and closed clients have we, as marketing, generated so far this year and, let's say, last year?” That is understanding that. Now, I'll tell you, I'd be very surprised if the marketing person or the marketing team or the leader has that data in a way that they can say with 100% certainty what the answer is. In terms of, “We've closed these four clients, and we've had 72 qualified leads.  And out of the 72, 50 have come from our paid search campaigns, 10 have come from events, and then the others have come from organic.” In an ideal world, that's the type of answer that you want. But in the real world, again, very rarely do you have that clear understanding right then and there. So that's when step number two becomes, okay, let's close the gaps to be able to have an understanding.  Okay. So essentially, when you say adjust and fix, then are you talking about adjusting and fixing the process of generating clients, or actually mapping the gaps in the pipeline first?  Yeah, so that's a great question. The adjust, I mean move budget around. Not necessarily increase budget. You have to prove what's working. And obviously, if you don't have the full picture and understanding, you cannot just go to your CEO and say, “I need more budget.” So with the same budget that you have, what can you pause and move around towards the things that step number one told you with certainty are working. So if, let's say, out of the 50 qualified leads that you generated, you saw that half of them came from your paid search campaigns, then you say, “Oh, okay.” And then you don't see anything, let's say, for conferences, and now you're going to 10 conferences a year and you're spending a million dollars on conferences, and you're only spending $200,000 a year on your paid media spend. Then you say, “You know what? I'm going to stop. I'm going to pause. We're not going to go to these two conferences this year, and I'm going to move those $200,000, and we're going to double our spend in Google Ads,” for example. That's what I mean with the adjust piece. It could be the opposite. It could be pause paid search and then be more aggressive on our conference strategy. It could be, let's start a paid social campaign, whether that's LinkedIn or programmatic ads, or let's be more aggressive on our PR because right now our leads have come from interviews that our subject matter experts have done in certain types of podcasts or YouTube channels.  But that's what step number one is. But adjust is move budget around. Put your stocks where the returns are positive and where you can expect a better return almost immediately, or at least in the next upcoming months. And then the fix is particularly around the measurement gaps. The fix is what you can't see, right, on step number one. Step number one is understanding. And a report with all of that. When the person that does the reporting for you came back, or when you did it yourself or whatever, probably a lot of leads are like, “Ah, now it says direct traffic. What is that?” Obviously, they didn't just come and wake up one day and say, “Oh, I'm just going to go to condoragency.com.” No, they heard you somewhere, but you're still not sure. You won the client, you know you won the client, the client's paying you money, but you're not sure. So maybe, okay, what needs to improve in our measurement framework.  Usually, you can start with your CRM, your HubSpot, Salesforce, for instance, or whatever you use. There's some web analytics that might need to happen. You need to connect your advertising platforms. You're probably going to need to start talking to your sales team so they ask the right questions when they have discovery calls with prospects. I mean, there's a few things you can do, but I'm talking specifically about measurement gaps so you can have the full picture.  So when you talk to new prospects or clients, can they answer one most of the time?  They can partially answer one. I would go a step beyond because, I mean, that's not the sexiest answer. I would say it's usually, let's just say, around 50% of their leads and clients, they can know who was responsible. And then there's a couple of parts there. First and foremost, not only for your sake, but for the sake of your alignment with the C-suite and with the CEO and the CFO and even the sales team. You want to know, is marketing responsible for this? Number one. Because then that's very important.  Because that's what's going to justify the existence of the marketing team. Then later, if it came from a paid search campaign or a paid social or a conference, if those all are in the marketing budget, that's secondary. But most importantly, you want to make sure that, number one, you're bringing pipeline as a marketing department, and number two, you know exactly what pipeline you're bringing. Not only you, but then also your CEO and your CFO. So then it's like a luxury, let's say, to see if it comes from, the tough part is that you won't know that it comes from marketing unless you're tracking paid search and you're tracking conferences in the CRM the right way. So obviously, they are related in that way.  Okay. Love it. So understand your pipeline generation, and then adjust the budget to make sure you're supporting the ones that generate the most, and fix those that are not optimized. So maybe optimize them or replace them or come up with a new one. How else do you fix other than your measurement gaps?  Okay, you fixed the measurement gaps. Now you can measure it. You have a full picture. Then you have a slate of options, and how do you know what to choose if you're not doing enough?  Yeah. So I think there’s a couple of things there. One is understanding if you… Because, obviously, you always want to generate more pipeline. So you have to then say, “Okay, is my problem that I'm not generating any interest in the first place at all?” Like, there's nobody visiting my website. Or even downloading some pieces of content, what traditionally is called conversions or marketing-qualified leads. Obviously, that's not the goal.  The goal is that they turn into clients. But you have to know that if people are not visiting your website and you're not seeing marketing-qualified leads coming into your CRM, then you have to do certain things. Whereas if the problem is, “Okay, no, that's not the problem, Carlos,” and this is actually more common, which is a little counterintuitive, but the more and more that we work with mid-market clients, we realize this is the case.They are generating marketing-qualified leads. There is activity in the CRM. There are companies, new companies, that you see are visiting your website, downloading and consuming content. But then, for some reason, they are not becoming clients. So that's where we have to dig in and understand. Maybe they downloaded a white paper that was very educational in nature. And they're not ready to buy. Which is fine, and I'm not saying you have to not show that white paper, but you know that white paper is not going to bring you ready-to-buy customers.  So that's when we have the concept of what sales and marketing people call a BANT-type of lead, which is a lead that has the budget, the authority, the need, and the timing. You want, obviously, a lead that has the four things. Now you start, you measure. Okay, we had 10 leads, and they had, let's say, the budget and the authority. They were the CTO. The lead of the technology department in the company that we know has the budget. But they just downloaded this and didn't convert. They didn't have, let's say, the timing or the need.  Then maybe you rely more on, for example, paid search, which is a channel that, by searching the right keywords, the bottom-of-funnel keywords, for example, we are a pipeline generation firm. If somebody is looking for, “What is Google Ads?” That's educational. Now, if somebody's searching for “experienced agencies in B2B managing Google Ads.” Now, that's somebody that's ready to hire an agency to manage their Google Ads. So that's why, for example, in this case, if the component that's lacking is the need and the timing, paid search could be a way to do it. Or intent data, which is now something that is out there not only via paid search, but you identify certain signals and you can target them on programmatic ads or YouTube or whatever. That's another alternative. So that's something that you could do, for example, if you have a pain in moving leads down the funnel and closing clients, and you also realize that you're talking to the right people, but then they're simply not converting.  And the opposite. You get a lot of people that need your service. But they may be too small, or they may be just a manager and they don't have the authority to approve a high-ticket service. Then you go towards maybe LinkedIn targeting, or you do a campaign that is based more on account-based marketing, or ABM. Where you know you're talking to the right people. So again, that's another adjustment that you can make. So I don't know if I… Sorry if I deviated a little bit from the question, Steve, but hopefully that's still—  No, it makes sense. It makes sense. So first you want to measure, and then you diagnose. If you've got some activity but it's not converting, why is it not converting? Maybe it's not the right approach to build trust. Maybe there's another approach.  And then you look at the different elements: budget, authority, need, timing. That makes sense. So let me turn it back to you. So what drives growth in your business?  So for us, I would say if we do that, let's say, Pipeline X-Ray. And we actually did. We've been in business for almost 10 years now. And if you would do a Pipeline X-Ray, the number one driver of leads and new clients are, let's just call it, Condor champions that switch jobs. And not switch jobs that were working with us, but they were working with one of our clients.  And they worked with us, and they saw the work that we did, and they ended up moving to another agency within the same space, for example, or in B2B services, or even if it's something a little more niche like tech services, which is an area that we also specialize in. And then they say, “I already worked with Condor for either measurement or paid search campaigns or demand generation in general, and I like working with them, so they're going to call us.” And then some people, they switch multiple jobs. So embracing that and obviously using that to fuel and to focus even more on doing a great job and maintaining relationships with people, obviously most importantly while they're a client, but even if they switch, not forgetting about them. That has been the main driver. Obviously, we don't want to only rely on that. And then more recently, we've given more structure to our own sales and marketing department for that. And, for example, we closed a client that came via a paid search campaign. But that's still… We haven't scaled those yet.  We're still making sure. We're still in that measurement phase where, yeah, we're putting budget behind a few things and some of them seem to be working better, but not yet at the point of truly scaling that. We're ultimately also a relatively small firm, which obviously makes decisions differently than if you are, let's say, a mid-market or enterprise. But those, I would say, in order of importance, have been our three main drivers of growth: the champions that switch jobs, number one, and then I would say secondarily, paid media and events.  Yeah. So these are the three things. And what about the events? Why do you put events as a third? I'm just thinking that you're a B2B company and trust-based. Would events not be better than paid media?  I would say they're not mutually exclusive. Actually, they rely a lot on each other. And honestly, for us, I just put number two and three, but I would say they're tied for second, and then the other ones are four and below. And the reason why I think events are important, what we're seeing not only for us but for our clients, the outbound activity is really saturated.  I think cold email or cold outreach in general, because it used to be via email, now it's on LinkedIn as well, it's really, really saturated. It's really hard to be heard or to get a reply with cold outreach in general. Paid media, you can be a little bit more creative because you have visuals. Whether that's video that hopefully you can leverage. So I'm a believer in paid media more than the actual cold outreach via email or LinkedIn. But then the events are also great precisely because of that.  People are saturated and tired of being bombarded with messages from people they don't know. Whereas especially after COVID, people started going back to both the office and simply going out there. It doesn't have to be a big yearly conference. It can be just a dinner where you invite four or five people and talk about certain topics or any in-person activity. Well, I mean, a webinar can even be considered an event. Where you're educating your audience on certain things. And especially if your target audience is more on the manager side or below, or director and below, webinars can be an avenue.  But to answer your question, I think that personal connection is really, really powerful. And people forgot about it with, let's say, the boom of cold outreach and digital and now AI, and especially during COVID. But definitely in the last few years, we've seen not only that people are more willing or prefer to meet people in person, but we see that in the data as well, We see cold outreach campaigns that are bringing less and less results. And then when you connect in person.  Especially high-ticket. I also give this example. If you're selling B2B services, which are usually high-ticket. It's a project of either $50,000. It could be an engagement of $2 million over two years. Obviously, you want to know the company, but you also want to trust the human that is going to deliver on that promise. I always give the example: If you're selling an iPhone cover that costs $25, yeah, maybe you can get away with a pretty image on an Instagram ad. You click and you buy. Boom. Great. You can fully leverage digital for that.  But when you're selling a cloud migration project of a million dollars, you're going to want to talk to somebody, trust that person, dig in a little bit more, have a couple of meetings. So it's more complex. So in particular for those instances, that's why I think the personal connection, that it's even better if it starts at an event, or however you manage to do it, helps a lot.  So for Condor, do you make a distinction between B2B companies and B2C, and where you can help them the most?  Yeah. We have a couple of direct-to-consumer clients, but the majority of the work that we do is either for B2B or, if not B2B, it's lead generation. So e-commerce, for example, is a different world. E-commerce, as I mentioned, depending on what you buy, it's immediate. You track things. You have a platform like Shopify or something similar. It's a whole different world. Whereas that's immediate, and you can see everything, and it's all kind of automated and based on an inventory.  Whereas in either B2B services or lead generation, it's more about, okay, what happens after the initial action, after that initial either visit or conversion. Because a conversion is not a purchase. In e-commerce, in direct-to-consumer, in the example that I gave you, we made it. We sold the cover. That's our business. In here, it's like, okay, they downloaded a white paper. Or they signed up for a webinar, but that's only the first step of a long journey of closing, again, a $1 million service client.  So we specialize in that. In what needs to happen, not only to generate the initial raise of hand, but to make sure that the people that raise their hands are the right people, because otherwise they're not going to end up buying. And ultimately, the entire process of lead generated to client closed. Which is a big universe in itself. So that's where we want to focus.  So you basically help them not just to get the leads but to convert the leads and turn them into a client.  Right. Right.  So Carlos, if you had a magic wand and you could fix just one thing in your business in the next 12 months, what would you use the magic wand for?  I would say accelerate. I would accelerate by five or 10 years the structure and how mature our sales and marketing team is. I would love to wake up tomorrow morning and have a team of five people in the marketing department and five people dedicated to sales, with SDRs and a sales leader, that is already generating, that we're closing 10 clients a month. So I would say that's… But that obviously takes time.  And you want to go one step at a time, otherwise, to prove ROI and to grow without, let's say, wasting unproven budget or wasting money. But I think a lot of owners—I don't know if it's a cheap answer—but I think a lot of owners would probably answer the same thing.  Yeah. So essentially what you need to do is you need to have scalable sales and marketing so that you can just add people and it's going to—it's like a coin-operated system, right?  Yeah. Yeah.  So if the listeners would like to go through that process and they would like to understand, okay, how do we map our leads, where they come from, evaluate it, and then adjust and fix and scale, where can they learn more and how can they connect with you? Yeah.  So if they go to our website, it's condoragency.com. Condor, like the bird. There are some options there on how to work with us or even some information, even if they want to try and do it by themselves, right? Again, what I mentioned earlier, the Pipeline X-Ray. It's a quick project that we do to get to that, where you can start seeing some valuable information to take action on fairly quickly.  We can get that done in a couple of weeks, the exercise of the Pipeline X-Ray, so then you know what to start adjusting and fixing. And obviously, you can contact me directly also on LinkedIn or via our website. I'm glad to obviously have a subsequent conversation and see if and how we can help.  Awesome. So if you are out there and you want to improve your sales and marketing, then you have to start with the Pipeline X-Ray because you are getting leads, you just don't know where they are from and how effective they are, and then how you tweak the process so that you're putting energy behind the more effective ones and readjusting your budget, and then fix the gaps.  So Carlos can help you with that, right? So make sure you reach out to Condor and get the X-Ray. So Carlos, thanks for coming. And if you enjoyed this conversation, then make sure you subscribe and follow us on YouTube, Apple Podcasts, because every week I bring a couple of entrepreneurs who are sharing their frameworks with you. So Carlos, thanks for coming, and thanks for listening. Important Links: Carlos's LinkedIn Carlos's website

A client was paying $3 to $6 per click on their Meta ads with a 0.98 ROAS. Two weeks after changing how they prompt AI for ad creative, they're at a $1.05 cost per click and a 2.08 ROAS, with a break-even of 1.69. Same product, same team, completely different creative process.In this episode, Josh and Dylan break down the exact AI creative workflow Dylan built with that client in person at our mastermind, and why most AI-generated ads come out looking like everybody else's.Inside this episode:The "blah blah blah prompt" that starts the whole process (and why Dylan kept telling the client "more, give me more" until it felt asinine)Why AI is trained on generics, and how doing 10% more thinking than everyone else gets you 100% better outputThe 34 inputs that went into one prompt: 10 pieces of deep product info, 10 reasons people buy, and 14 situations they'd use it inWhy you should have Claude write the ChatGPT prompt instead of writing it yourselfThe ad education section almost every prompt is missing (Claude is not a Meta ads expert, and if you listen to this show you already know more than it does)How to use Atria to pull visual diversity from brands in industries nothing like yours, plus the exact brands Dylan starts withWhy Dylan generated nine creatives for this client and only ran sixThe one line to add at the end of every prompt that changes what the AI gives backThe ethical dilemma of AI creative, and how to run this process even if you never publish an AI-generated imageThis isn't a shortcut for skipping the work. It's the opposite. The brands pulling 2 to 3 times the creative volume and performance out of AI are the ones doing more thinking up front, not less. If your ChatGPT creatives have been coming back flat, this is the missing step.

Relying on one source of mortgage leads puts your entire pipeline in one place.In this training, Ace breaks down 7 different ways loan officers and mortgage brokers can generate leads and build a more consistent pipeline. Ace also shares real examples of strategies he's used to generate business, including turning social media content into mortgage leads, combining targeted data with direct mail, creating referral campaigns, and building partnerships with other local businesses.You don't need to implement all seven at once. The goal is to understand the opportunities available to you and start building a mortgage business with multiple ways to generate new opportunities.Topics Covered:• Mortgage lead generation• Paid mortgage leads• Data leads• Direct mail marketing• Social media lead generation• Referral strategies• Strategic partnerships• Networking and events• Building a consistent mortgage pipeline• Loan officer marketingWant the full training?Get the complete 7 Ways to Get Sales in Today's Market Workshop Replay and dive deeper into each strategy, how Ace uses them, and how you can start implementing them in your own business.⚡ GET THE FULL WORKSHOP REPLAY:https://acezacademy.com/product/7-ways-to-get-sales-in-todays-market-replay/Subscribe for more loan officer training, mortgage broker strategies, lead generation, sales training, and business growth content from Takers Brokerage.Support the show⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP?Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

What if you're doing incredible work for your clients, but the referrals still aren't coming consistently?   That's exactly where my conversation with Kelly Brubaker of the Your Profitable Law Firm podcast took us. I loved this conversation because she was asking the referral questions so many business owners are thinking but may not know how to articulate.   Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/427

watch this episode for free here //////// join the patreon for more eps herehere is another episode of bst with your pals tom (big) and demi (loud) getting ready to go compleeeeetely off about whatever they have going through their brains! AGH AGH AGH AGHAG HAGH ! (I'm barking at you)we cover miniature horse news and also discuss asses we've seen. unfortunately that's an accurate summation of the episode Hosted on Acast. See acast.com/privacy for more information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Director of Small Business Success at Constant Contact, shared practical advice for entrepreneurs, small business owners, and startup founders on marketing, customer engagement, business growth, and the future of AI in marketing. Drawing from his experience helping small businesses worldwide, Charest explained why entrepreneurship is booming, how businesses can effectively market themselves with limited budgets, and why building direct customer relationships through email marketing remains one of the most valuable assets a company can own. Purpose of the Interview The interview was designed to: Explain why more people are starting businesses and pursuing entrepreneurship. Educate business owners on effective marketing strategies. Highlight the advantages of email marketing over relying solely on social media. Discuss common mistakes made by new entrepreneurs. Help small businesses understand how to build customer relationships. Explore how AI is transforming marketing and business operations. Provide actionable guidance for growing a brand through consistency and community engagement. Key Takeaways 1. Entrepreneurship Continues to Grow According to Charest, people are increasingly motivated to start businesses because they want: Greater independence Better control over their schedules Increased financial potential Many entrepreneurs are turning side hustles into full-time businesses and pursuing ownership rather than traditional employment. 2. Email Marketing Is More Valuable Than Most Entrepreneurs Realize One of the strongest themes of the interview is the importance of owning your audience. While social media platforms can help businesses attract attention, email marketing provides direct access to customers without relying on platform algorithms. Charest encourages entrepreneurs to use social media as a discovery tool but move customers into channels they control, such as email and text messaging. 3. The Real Asset Is the Relationship Businesses that own customer contact information have a direct connection that cannot be disrupted by changes in social media platforms. Unlike followers on a social network, email subscribers have chosen to hear from a business directly. The stronger the relationship, the greater the opportunity for future sales and engagement. 4. Small Lists Can Produce Big Results Charest challenges the belief that businesses need massive audiences to succeed. A small, engaged audience often produces better results than a large, passive following. For many local businesses, quality relationships matter more than audience size. 5. Consistency Beats Perfection When marketing a business, consistency is more important than trying every available platform. Business owners should: Choose channels they can maintain consistently. Show up regularly. Stay visible to customers. Build trust through repetition and reliability. His message is simple: people can't buy from businesses they forget about. 6. New Entrepreneurs Often Try to Do Too Much One of the most common mistakes startups make is attempting to launch every marketing tactic simultaneously. Charest recommends: Starting small. Building a solid foundation. Creating manageable marketing habits. Avoiding unrealistic expectations. Businesses grow more effectively when they focus on a few activities and execute them well. 7. Community Matters Successful local businesses build relationships beyond customers. Charest emphasized the importance of connecting with: Other local businesses Community organizations Referral partners Customers in person Strong community connections often become a business's most reliable growth engine. 8. Choose Marketing Channels That Fit Your Strengths Different social platforms serve different purposes. Rather than chasing every trend, entrepreneurs should focus on: Where their audience spends time What content they naturally enjoy creating Which platforms they can use consistently A sustainable strategy beats an ambitious one that is quickly abandoned. 9. Marketing Is About Staying Top of Mind Charest defines marketing in a straightforward way: Businesses need to remain visible so customers think of them first when they need a product or service. The more consistently a company appears in front of its audience, the stronger its brand becomes. 10. AI Is Becoming a Powerful Marketing Tool Charest views AI as a major opportunity for small businesses. He discussed how AI can help: Generate marketing content Create email campaigns Build marketing plans Repurpose content across multiple channels Analyze customer behavior Identify new opportunities Rather than replacing entrepreneurs, AI allows them to save time and make smarter decisions. 11. Business Owners Must Continue Learning Technology and marketing are evolving rapidly. Charest advises entrepreneurs to stay informed and remain open to new tools and trends, even if they do not adopt every new technology immediately. The key is to remain adaptable and avoid being left behind. Memorable Quotes "People are determined to become their own bosses." "Our mission is to help the small stand tall." "The money is in the list." "Your goal should always be trying to move those people to channels that you own." "The relationships you build with customers are always going to be your most valuable asset." "You don't really need the big numbers." "Start small." "Consistency is the big thing that makes marketing work." "Marketing at its simplest level is about keeping your business top of mind." "Small business owners are resilient." "There isn't a Plan B. Plan A is to own this business." "AI can save time so you can get back to the things you'd rather be doing." Bottom Line Dave Charest's interview is a practical playbook for entrepreneurs looking to grow a business in a crowded digital marketplace. His core message is that successful marketing is not about chasing every trend or building massive social media followings. Instead, businesses win by building genuine relationships, creating direct connections with customers through email and text marketing, staying consistent, embracing new technology like AI, and becoming a trusted part of their community. For entrepreneurs seeking sustainable growth, Charest advocates focusing on ownership, relationships, and long-term customer engagement. Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast #SHMS #BEST #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Director of Small Business Success at Constant Contact, shared practical advice for entrepreneurs, small business owners, and startup founders on marketing, customer engagement, business growth, and the future of AI in marketing. Drawing from his experience helping small businesses worldwide, Charest explained why entrepreneurship is booming, how businesses can effectively market themselves with limited budgets, and why building direct customer relationships through email marketing remains one of the most valuable assets a company can own. Purpose of the Interview The interview was designed to: Explain why more people are starting businesses and pursuing entrepreneurship. Educate business owners on effective marketing strategies. Highlight the advantages of email marketing over relying solely on social media. Discuss common mistakes made by new entrepreneurs. Help small businesses understand how to build customer relationships. Explore how AI is transforming marketing and business operations. Provide actionable guidance for growing a brand through consistency and community engagement. Key Takeaways 1. Entrepreneurship Continues to Grow According to Charest, people are increasingly motivated to start businesses because they want: Greater independence Better control over their schedules Increased financial potential Many entrepreneurs are turning side hustles into full-time businesses and pursuing ownership rather than traditional employment. 2. Email Marketing Is More Valuable Than Most Entrepreneurs Realize One of the strongest themes of the interview is the importance of owning your audience. While social media platforms can help businesses attract attention, email marketing provides direct access to customers without relying on platform algorithms. Charest encourages entrepreneurs to use social media as a discovery tool but move customers into channels they control, such as email and text messaging. 3. The Real Asset Is the Relationship Businesses that own customer contact information have a direct connection that cannot be disrupted by changes in social media platforms. Unlike followers on a social network, email subscribers have chosen to hear from a business directly. The stronger the relationship, the greater the opportunity for future sales and engagement. 4. Small Lists Can Produce Big Results Charest challenges the belief that businesses need massive audiences to succeed. A small, engaged audience often produces better results than a large, passive following. For many local businesses, quality relationships matter more than audience size. 5. Consistency Beats Perfection When marketing a business, consistency is more important than trying every available platform. Business owners should: Choose channels they can maintain consistently. Show up regularly. Stay visible to customers. Build trust through repetition and reliability. His message is simple: people can't buy from businesses they forget about. 6. New Entrepreneurs Often Try to Do Too Much One of the most common mistakes startups make is attempting to launch every marketing tactic simultaneously. Charest recommends: Starting small. Building a solid foundation. Creating manageable marketing habits. Avoiding unrealistic expectations. Businesses grow more effectively when they focus on a few activities and execute them well. 7. Community Matters Successful local businesses build relationships beyond customers. Charest emphasized the importance of connecting with: Other local businesses Community organizations Referral partners Customers in person Strong community connections often become a business's most reliable growth engine. 8. Choose Marketing Channels That Fit Your Strengths Different social platforms serve different purposes. Rather than chasing every trend, entrepreneurs should focus on: Where their audience spends time What content they naturally enjoy creating Which platforms they can use consistently A sustainable strategy beats an ambitious one that is quickly abandoned. 9. Marketing Is About Staying Top of Mind Charest defines marketing in a straightforward way: Businesses need to remain visible so customers think of them first when they need a product or service. The more consistently a company appears in front of its audience, the stronger its brand becomes. 10. AI Is Becoming a Powerful Marketing Tool Charest views AI as a major opportunity for small businesses. He discussed how AI can help: Generate marketing content Create email campaigns Build marketing plans Repurpose content across multiple channels Analyze customer behavior Identify new opportunities Rather than replacing entrepreneurs, AI allows them to save time and make smarter decisions. 11. Business Owners Must Continue Learning Technology and marketing are evolving rapidly. Charest advises entrepreneurs to stay informed and remain open to new tools and trends, even if they do not adopt every new technology immediately. The key is to remain adaptable and avoid being left behind. Memorable Quotes "People are determined to become their own bosses." "Our mission is to help the small stand tall." "The money is in the list." "Your goal should always be trying to move those people to channels that you own." "The relationships you build with customers are always going to be your most valuable asset." "You don't really need the big numbers." "Start small." "Consistency is the big thing that makes marketing work." "Marketing at its simplest level is about keeping your business top of mind." "Small business owners are resilient." "There isn't a Plan B. Plan A is to own this business." "AI can save time so you can get back to the things you'd rather be doing." Bottom Line Dave Charest's interview is a practical playbook for entrepreneurs looking to grow a business in a crowded digital marketplace. His core message is that successful marketing is not about chasing every trend or building massive social media followings. Instead, businesses win by building genuine relationships, creating direct connections with customers through email and text marketing, staying consistent, embracing new technology like AI, and becoming a trusted part of their community. For entrepreneurs seeking sustainable growth, Charest advocates focusing on ownership, relationships, and long-term customer engagement. Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast #SHMS #BEST #STRAWSee omnystudio.com/listener for privacy information.