Podcasts about Generate

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon

Everybody seems to be telling entrepreneurs to write a book.Write it in a weekend. Use AI. Upload it to Amazon. Become a bestselling author. Watch the clients roll in.Except…that's not quite how it works.This week on Casa De Confidence, Julie sits down with publishing expert Ally Machate, founder of The Writer's Ally, to pull back the curtain on what it actually takes to write and publish a book that supports your business, serves your reader, and creates lasting impact.With experience that includes working at Simon & Schuster and helping authors navigate the publishing process, Ally challenges one of the biggest assumptions in entrepreneurship: just because you can write a book doesn't necessarily mean you should—or that the book you're planning is the right one.Ally explains why the first question shouldn't be “What should I write?” but rather “What do I want this book to do?”Do you want it to attract clients? Generate speaking opportunities? Grow your email list? Establish thought leadership? Change the way people think about an issue?That answer changes everything.Julie also gets personal about her own publishing experience, including what she would do differently, the emotional reality of receiving developmental edits, and why publishing her book ultimately opened doors far beyond book sales.In This EpisodeWhat You'll HearWhy not every entrepreneur needs to write a bookThe difference between publishing a book and publishing a book people actually want to readWhy identifying your reader comes before writingHow a book can support your larger business strategyWhy your book is a product—not your babyWhat developmental editing actually doesWhy copyediting alone isn't enoughWhere AI can help authors—and where it still falls shortHow to create a transformational journey for your readerThe “macrocosm and microcosm” approach to structuring nonfictionTraditional publishing vs. hybrid publishing vs. DIY self-publishingWhat Ally calls supported indie publishingWhy distribution, ISBNs, Amazon KDP, and IngramSpark matterWhy giving books away can sometimes be smarter than selling themHow books create opportunities for coaching, consulting, speaking, and visibilityWhy becoming a bestseller isn't the only—or even necessarily the best—definition of publishing successOne of Ally's most important reminders?“If you're talking to everyone, you're connecting with no one.”Before investing months—or years—writing your book, get clear about the person you're writing for and what you want the book to accomplish.Because the goal isn't merely to become a published author.It's to write the right book.

Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, is driven by a passion for interpreting data and helping marketing leaders Generate and Measure Your Pipeline with greater accuracy. ith a background in sports analytics and journalism, Carlos helps B2B companies identify which marketing activities generate qualified leads, clients, and revenue so they can invest confidently in what works.  In this conversation, Carlos introduces The Condor Pipeline Generation Framework—Understand Current Pipeline Generation, Map the Process, Move Budgets to Their Highest and Best Use, Fix Measurement Gaps, and Rinse and Repeat. He explains why marketers should begin with clients and revenue instead of clicks and impressions, how the Pipeline X-Ray exposes attribution gaps, and why budgets should move toward channels with proven returns. Carlos also discusses using BANT to diagnose conversion problems and why client champions, paid media, and events drive growth in high-ticket B2B markets. — Generate and Measure Your Pipeline with Carlos Corredor  Good day, dear listeners. Steve Preda here with the Management Blueprint, and today my guest is Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, a pipeline generation and measurement firm. Carlos, welcome to the show.  Hey, Steve. Hi, everybody. Thanks for having me. Great to be here.  It's exciting to have you and to learn about your secrets of how you generate a measurable pipeline. But before we get into it, I'm curious: What is your personal why, and how are you manifesting it through your company?  Yeah. So I've always been passionate about sports and the data behind sports, and I actually worked in sports data analysis and journalism. But ultimately, I've been passionate about interpreting data to have an advantage, whether that's playing tennis or doing analysis for baseball teams. And then I eventually started working in marketing, doing sports websites, and I saw the opportunity. In marketing in general, especially with digital, to use data to your advantage. So I would say that's really what I'm passionate about in terms of my professional life and why I enjoy what I do so much and why I get up in the morning and I really look forward to the day and even to Monday. Because obviously, it's not all fun. But ultimately, I think it comes from that passion of liking what you're doing, and the time flies when you work and you like what you do and you see that you're good at what you're doing and it's making an impact. So I would say that's why.  And have you always been a data person? Are you analytical and like to look at the numbers behind things?  Yeah, yeah. It started with sports. That's where I realized that I had, let's say, that passion at the beginning and ultimately that skill. With baseball at the beginning, it was reading the back of baseball cards and then fantasy baseball in high school, and then actually working in that. In kind of like sabermetrics and Moneyball-type analysis in college.  Because I saw, just like it happens in marketing, how back in the old days, even professionals, they were using the wrong type of data or a very antiquated way of looking at things. So it's like understanding really what has an impact and what is responsible for outcomes. That's, I think, the part that I've always thought was what's important and what I had a knack for, a talent to do that better than others. So that's why I went deep into that.  Okay. So how do you do that? So this podcast is a podcast of frameworks. So I wonder if you have a framework of how to create pipeline generation based on data, and perhaps you can share a simplified version of that with our listeners, something that can be explained in three to five steps.  Yeah, definitely. And I'll give you first the kind of like the philosophy or the mental model, and then I'll give you those steps because one comes from the other. So in marketing, with all of the data that's available, especially today, a lot of people start at the bottom. At clicks, impressions, and then they try to build a bottoms-up report to then prove what's generating leads and clients and revenue. But that is always inexact, takes forever.  What I propose is doing it the opposite: a top-down approach where you start with clients and revenue, and then start figuring out where those leads in your pipeline or clients and the closed revenue is coming from. And you will know all of that at the beginning. So that's, I think, how it starts, that framework. So the first step of the framework is to understand, which sounds really basic, but you'd be surprised today how many marketing leaders, marketing VPs, CMOs of especially mid-market, definitely smaller mid-market, and even some enterprise companies, don't have that data readily available to understand how much pipeline did we, as a marketing department, generate, let's say, last year. So that's, I think, the first step, is understanding that. It's asking your team for a report that says that. Now your team's going to come back and say they won't know the full picture. Maybe they know 10%, maybe they know 90%. But they're going to show you something. So then is the second step. You're going to start adjusting your investments to what you're seeing there, and at the same time, you're going to start fixing the dark holes or what you can't see.  And then simply step number three is rinse and repeat every, let's say, quarter at the beginning. And obviously, there's nuances of how exactly you should adjust and what exactly you can fix. But ultimately, that would be the three-step approach that you asked about.  That's fascinating. So the understand piece is understanding your pipeline or how you're generating the pipeline? What is it? Understanding what?  Yeah. So actually we have a name for that first step. We call it the Pipeline X-Ray. So let's say you start a new job as a CMO of a new company. Or simply you've been in the job for a while and you're listening to this and you say, “Okay, actually, I've never thought about it that way.  Let's sit tomorrow with my team and ask the question: How many qualified leads and closed clients have we, as marketing, generated so far this year and, let's say, last year?” That is understanding that. Now, I'll tell you, I'd be very surprised if the marketing person or the marketing team or the leader has that data in a way that they can say with 100% certainty what the answer is. In terms of, “We've closed these four clients, and we've had 72 qualified leads.  And out of the 72, 50 have come from our paid search campaigns, 10 have come from events, and then the others have come from organic.” In an ideal world, that's the type of answer that you want. But in the real world, again, very rarely do you have that clear understanding right then and there. So that's when step number two becomes, okay, let's close the gaps to be able to have an understanding.  Okay. So essentially, when you say adjust and fix, then are you talking about adjusting and fixing the process of generating clients, or actually mapping the gaps in the pipeline first?  Yeah, so that's a great question. The adjust, I mean move budget around. Not necessarily increase budget. You have to prove what's working. And obviously, if you don't have the full picture and understanding, you cannot just go to your CEO and say, “I need more budget.” So with the same budget that you have, what can you pause and move around towards the things that step number one told you with certainty are working. So if, let's say, out of the 50 qualified leads that you generated, you saw that half of them came from your paid search campaigns, then you say, “Oh, okay.” And then you don't see anything, let's say, for conferences, and now you're going to 10 conferences a year and you're spending a million dollars on conferences, and you're only spending $200,000 a year on your paid media spend. Then you say, “You know what? I'm going to stop. I'm going to pause. We're not going to go to these two conferences this year, and I'm going to move those $200,000, and we're going to double our spend in Google Ads,” for example. That's what I mean with the adjust piece. It could be the opposite. It could be pause paid search and then be more aggressive on our conference strategy. It could be, let's start a paid social campaign, whether that's LinkedIn or programmatic ads, or let's be more aggressive on our PR because right now our leads have come from interviews that our subject matter experts have done in certain types of podcasts or YouTube channels.  But that's what step number one is. But adjust is move budget around. Put your stocks where the returns are positive and where you can expect a better return almost immediately, or at least in the next upcoming months. And then the fix is particularly around the measurement gaps. The fix is what you can't see, right, on step number one. Step number one is understanding. And a report with all of that. When the person that does the reporting for you came back, or when you did it yourself or whatever, probably a lot of leads are like, “Ah, now it says direct traffic. What is that?” Obviously, they didn't just come and wake up one day and say, “Oh, I'm just going to go to condoragency.com.” No, they heard you somewhere, but you're still not sure. You won the client, you know you won the client, the client's paying you money, but you're not sure. So maybe, okay, what needs to improve in our measurement framework.  Usually, you can start with your CRM, your HubSpot, Salesforce, for instance, or whatever you use. There's some web analytics that might need to happen. You need to connect your advertising platforms. You're probably going to need to start talking to your sales team so they ask the right questions when they have discovery calls with prospects. I mean, there's a few things you can do, but I'm talking specifically about measurement gaps so you can have the full picture.  So when you talk to new prospects or clients, can they answer one most of the time?  They can partially answer one. I would go a step beyond because, I mean, that's not the sexiest answer. I would say it's usually, let's just say, around 50% of their leads and clients, they can know who was responsible. And then there's a couple of parts there. First and foremost, not only for your sake, but for the sake of your alignment with the C-suite and with the CEO and the CFO and even the sales team. You want to know, is marketing responsible for this? Number one. Because then that's very important.  Because that's what's going to justify the existence of the marketing team. Then later, if it came from a paid search campaign or a paid social or a conference, if those all are in the marketing budget, that's secondary. But most importantly, you want to make sure that, number one, you're bringing pipeline as a marketing department, and number two, you know exactly what pipeline you're bringing. Not only you, but then also your CEO and your CFO. So then it's like a luxury, let's say, to see if it comes from, the tough part is that you won't know that it comes from marketing unless you're tracking paid search and you're tracking conferences in the CRM the right way. So obviously, they are related in that way.  Okay. Love it. So understand your pipeline generation, and then adjust the budget to make sure you're supporting the ones that generate the most, and fix those that are not optimized. So maybe optimize them or replace them or come up with a new one. How else do you fix other than your measurement gaps?  Okay, you fixed the measurement gaps. Now you can measure it. You have a full picture. Then you have a slate of options, and how do you know what to choose if you're not doing enough?  Yeah. So I think there’s a couple of things there. One is understanding if you… Because, obviously, you always want to generate more pipeline. So you have to then say, “Okay, is my problem that I'm not generating any interest in the first place at all?” Like, there's nobody visiting my website. Or even downloading some pieces of content, what traditionally is called conversions or marketing-qualified leads. Obviously, that's not the goal.  The goal is that they turn into clients. But you have to know that if people are not visiting your website and you're not seeing marketing-qualified leads coming into your CRM, then you have to do certain things. Whereas if the problem is, “Okay, no, that's not the problem, Carlos,” and this is actually more common, which is a little counterintuitive, but the more and more that we work with mid-market clients, we realize this is the case.They are generating marketing-qualified leads. There is activity in the CRM. There are companies, new companies, that you see are visiting your website, downloading and consuming content. But then, for some reason, they are not becoming clients. So that's where we have to dig in and understand. Maybe they downloaded a white paper that was very educational in nature. And they're not ready to buy. Which is fine, and I'm not saying you have to not show that white paper, but you know that white paper is not going to bring you ready-to-buy customers.  So that's when we have the concept of what sales and marketing people call a BANT-type of lead, which is a lead that has the budget, the authority, the need, and the timing. You want, obviously, a lead that has the four things. Now you start, you measure. Okay, we had 10 leads, and they had, let's say, the budget and the authority. They were the CTO. The lead of the technology department in the company that we know has the budget. But they just downloaded this and didn't convert. They didn't have, let's say, the timing or the need.  Then maybe you rely more on, for example, paid search, which is a channel that, by searching the right keywords, the bottom-of-funnel keywords, for example, we are a pipeline generation firm. If somebody is looking for, “What is Google Ads?” That's educational. Now, if somebody's searching for “experienced agencies in B2B managing Google Ads.” Now, that's somebody that's ready to hire an agency to manage their Google Ads. So that's why, for example, in this case, if the component that's lacking is the need and the timing, paid search could be a way to do it. Or intent data, which is now something that is out there not only via paid search, but you identify certain signals and you can target them on programmatic ads or YouTube or whatever. That's another alternative. So that's something that you could do, for example, if you have a pain in moving leads down the funnel and closing clients, and you also realize that you're talking to the right people, but then they're simply not converting.  And the opposite. You get a lot of people that need your service. But they may be too small, or they may be just a manager and they don't have the authority to approve a high-ticket service. Then you go towards maybe LinkedIn targeting, or you do a campaign that is based more on account-based marketing, or ABM. Where you know you're talking to the right people. So again, that's another adjustment that you can make. So I don't know if I… Sorry if I deviated a little bit from the question, Steve, but hopefully that's still—  No, it makes sense. It makes sense. So first you want to measure, and then you diagnose. If you've got some activity but it's not converting, why is it not converting? Maybe it's not the right approach to build trust. Maybe there's another approach.  And then you look at the different elements: budget, authority, need, timing. That makes sense. So let me turn it back to you. So what drives growth in your business?  So for us, I would say if we do that, let's say, Pipeline X-Ray. And we actually did. We've been in business for almost 10 years now. And if you would do a Pipeline X-Ray, the number one driver of leads and new clients are, let's just call it, Condor champions that switch jobs. And not switch jobs that were working with us, but they were working with one of our clients.  And they worked with us, and they saw the work that we did, and they ended up moving to another agency within the same space, for example, or in B2B services, or even if it's something a little more niche like tech services, which is an area that we also specialize in. And then they say, “I already worked with Condor for either measurement or paid search campaigns or demand generation in general, and I like working with them, so they're going to call us.” And then some people, they switch multiple jobs. So embracing that and obviously using that to fuel and to focus even more on doing a great job and maintaining relationships with people, obviously most importantly while they're a client, but even if they switch, not forgetting about them. That has been the main driver. Obviously, we don't want to only rely on that. And then more recently, we've given more structure to our own sales and marketing department for that. And, for example, we closed a client that came via a paid search campaign. But that's still… We haven't scaled those yet.  We're still making sure. We're still in that measurement phase where, yeah, we're putting budget behind a few things and some of them seem to be working better, but not yet at the point of truly scaling that. We're ultimately also a relatively small firm, which obviously makes decisions differently than if you are, let's say, a mid-market or enterprise. But those, I would say, in order of importance, have been our three main drivers of growth: the champions that switch jobs, number one, and then I would say secondarily, paid media and events.  Yeah. So these are the three things. And what about the events? Why do you put events as a third? I'm just thinking that you're a B2B company and trust-based. Would events not be better than paid media?  I would say they're not mutually exclusive. Actually, they rely a lot on each other. And honestly, for us, I just put number two and three, but I would say they're tied for second, and then the other ones are four and below. And the reason why I think events are important, what we're seeing not only for us but for our clients, the outbound activity is really saturated.  I think cold email or cold outreach in general, because it used to be via email, now it's on LinkedIn as well, it's really, really saturated. It's really hard to be heard or to get a reply with cold outreach in general. Paid media, you can be a little bit more creative because you have visuals. Whether that's video that hopefully you can leverage. So I'm a believer in paid media more than the actual cold outreach via email or LinkedIn. But then the events are also great precisely because of that.  People are saturated and tired of being bombarded with messages from people they don't know. Whereas especially after COVID, people started going back to both the office and simply going out there. It doesn't have to be a big yearly conference. It can be just a dinner where you invite four or five people and talk about certain topics or any in-person activity. Well, I mean, a webinar can even be considered an event. Where you're educating your audience on certain things. And especially if your target audience is more on the manager side or below, or director and below, webinars can be an avenue.  But to answer your question, I think that personal connection is really, really powerful. And people forgot about it with, let's say, the boom of cold outreach and digital and now AI, and especially during COVID. But definitely in the last few years, we've seen not only that people are more willing or prefer to meet people in person, but we see that in the data as well, We see cold outreach campaigns that are bringing less and less results. And then when you connect in person.  Especially high-ticket. I also give this example. If you're selling B2B services, which are usually high-ticket. It's a project of either $50,000. It could be an engagement of $2 million over two years. Obviously, you want to know the company, but you also want to trust the human that is going to deliver on that promise. I always give the example: If you're selling an iPhone cover that costs $25, yeah, maybe you can get away with a pretty image on an Instagram ad. You click and you buy. Boom. Great. You can fully leverage digital for that.  But when you're selling a cloud migration project of a million dollars, you're going to want to talk to somebody, trust that person, dig in a little bit more, have a couple of meetings. So it's more complex. So in particular for those instances, that's why I think the personal connection, that it's even better if it starts at an event, or however you manage to do it, helps a lot.  So for Condor, do you make a distinction between B2B companies and B2C, and where you can help them the most?  Yeah. We have a couple of direct-to-consumer clients, but the majority of the work that we do is either for B2B or, if not B2B, it's lead generation. So e-commerce, for example, is a different world. E-commerce, as I mentioned, depending on what you buy, it's immediate. You track things. You have a platform like Shopify or something similar. It's a whole different world. Whereas that's immediate, and you can see everything, and it's all kind of automated and based on an inventory.  Whereas in either B2B services or lead generation, it's more about, okay, what happens after the initial action, after that initial either visit or conversion. Because a conversion is not a purchase. In e-commerce, in direct-to-consumer, in the example that I gave you, we made it. We sold the cover. That's our business. In here, it's like, okay, they downloaded a white paper. Or they signed up for a webinar, but that's only the first step of a long journey of closing, again, a $1 million service client.  So we specialize in that. In what needs to happen, not only to generate the initial raise of hand, but to make sure that the people that raise their hands are the right people, because otherwise they're not going to end up buying. And ultimately, the entire process of lead generated to client closed. Which is a big universe in itself. So that's where we want to focus.  So you basically help them not just to get the leads but to convert the leads and turn them into a client.  Right. Right.  So Carlos, if you had a magic wand and you could fix just one thing in your business in the next 12 months, what would you use the magic wand for?  I would say accelerate. I would accelerate by five or 10 years the structure and how mature our sales and marketing team is. I would love to wake up tomorrow morning and have a team of five people in the marketing department and five people dedicated to sales, with SDRs and a sales leader, that is already generating, that we're closing 10 clients a month. So I would say that's… But that obviously takes time.  And you want to go one step at a time, otherwise, to prove ROI and to grow without, let's say, wasting unproven budget or wasting money. But I think a lot of owners—I don't know if it's a cheap answer—but I think a lot of owners would probably answer the same thing.  Yeah. So essentially what you need to do is you need to have scalable sales and marketing so that you can just add people and it's going to—it's like a coin-operated system, right?  Yeah. Yeah.  So if the listeners would like to go through that process and they would like to understand, okay, how do we map our leads, where they come from, evaluate it, and then adjust and fix and scale, where can they learn more and how can they connect with you? Yeah.  So if they go to our website, it's condoragency.com. Condor, like the bird. There are some options there on how to work with us or even some information, even if they want to try and do it by themselves, right? Again, what I mentioned earlier, the Pipeline X-Ray. It's a quick project that we do to get to that, where you can start seeing some valuable information to take action on fairly quickly.  We can get that done in a couple of weeks, the exercise of the Pipeline X-Ray, so then you know what to start adjusting and fixing. And obviously, you can contact me directly also on LinkedIn or via our website. I'm glad to obviously have a subsequent conversation and see if and how we can help.  Awesome. So if you are out there and you want to improve your sales and marketing, then you have to start with the Pipeline X-Ray because you are getting leads, you just don't know where they are from and how effective they are, and then how you tweak the process so that you're putting energy behind the more effective ones and readjusting your budget, and then fix the gaps.  So Carlos can help you with that, right? So make sure you reach out to Condor and get the X-Ray. So Carlos, thanks for coming. And if you enjoyed this conversation, then make sure you subscribe and follow us on YouTube, Apple Podcasts, because every week I bring a couple of entrepreneurs who are sharing their frameworks with you. So Carlos, thanks for coming, and thanks for listening. Important Links: Carlos's LinkedIn Carlos's website

A client was paying $3 to $6 per click on their Meta ads with a 0.98 ROAS. Two weeks after changing how they prompt AI for ad creative, they're at a $1.05 cost per click and a 2.08 ROAS, with a break-even of 1.69. Same product, same team, completely different creative process.In this episode, Josh and Dylan break down the exact AI creative workflow Dylan built with that client in person at our mastermind, and why most AI-generated ads come out looking like everybody else's.Inside this episode:The "blah blah blah prompt" that starts the whole process (and why Dylan kept telling the client "more, give me more" until it felt asinine)Why AI is trained on generics, and how doing 10% more thinking than everyone else gets you 100% better outputThe 34 inputs that went into one prompt: 10 pieces of deep product info, 10 reasons people buy, and 14 situations they'd use it inWhy you should have Claude write the ChatGPT prompt instead of writing it yourselfThe ad education section almost every prompt is missing (Claude is not a Meta ads expert, and if you listen to this show you already know more than it does)How to use Atria to pull visual diversity from brands in industries nothing like yours, plus the exact brands Dylan starts withWhy Dylan generated nine creatives for this client and only ran sixThe one line to add at the end of every prompt that changes what the AI gives backThe ethical dilemma of AI creative, and how to run this process even if you never publish an AI-generated imageThis isn't a shortcut for skipping the work. It's the opposite. The brands pulling 2 to 3 times the creative volume and performance out of AI are the ones doing more thinking up front, not less. If your ChatGPT creatives have been coming back flat, this is the missing step.

In this video, I hit the floor at the Generate B2B conference grabbing quick hot takes from LinkedIn, SEO, CRM and ABM folks on what's actually worth the money, then Kevin and I break down the sessions we loved-----------------------------------------------------

What if you're doing incredible work for your clients, but the referrals still aren't coming consistently?   That's exactly where my conversation with Kelly Brubaker of the Your Profitable Law Firm podcast took us. I loved this conversation because she was asking the referral questions so many business owners are thinking but may not know how to articulate.   Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/427

Same product. Same customer. A $900 difference. Two businesses can sell almost identical products to almost identical customers, yet see completely different business revenue growth. One generates $100 from that customer. The other generates $1,000. That's not a 10% difference. That's a 10X difference in customer value.I've spent the last 17 years working with online businesses through my payment processing company, DirectPayNet. Most founders assume that revenue difference comes down to traffic, conversion rates, or ad spend. I get to see patterns across entire industries, and the businesses generating the highest customer value are almost always running a smarter problem solving business, not just a better-optimized one.In this episode, I break down the 5 patterns I consistently see among businesses built for real business scaling, including a payment mistake most merchants never catch, one that quietly kills upsells even when the offer is working perfectly.

watch this episode for free here //////// join the patreon for more eps herehere is another episode of bst with your pals tom (big) and demi (loud) getting ready to go compleeeeetely off about whatever they have going through their brains! AGH AGH AGH AGHAG HAGH ! (I'm barking at you)we cover miniature horse news and also discuss asses we've seen. unfortunately that's an accurate summation of the episode Hosted on Acast. See acast.com/privacy for more information.

Get your ticket for The Gathering! Use code FIRST50 for 50% off - https://stan.store/AlignedAgent/p/the-gathering--tz4xi2mgInterested in generating more deals from referral relationships? Learn more here - https://proinsight.info/faithfulHave questions or need help?

In this episode of the Agent Survival Guide podcast, we teach agents five unique ways to help them find new clients in the insurance world. While most agents would think of your typical ways to find new sales, we're teaching them how to make waves and stand out in the crowd.   Read the text version   Get Connected:

I sit down with Marissa Liesenfelt, former COO of Boss Babe Inc, and an 8-fig Operator turned intuitive Business Mentor. She has helped build and lead some of the most recognized names in her industry.Marissa and I dive into how we are uniquely DESIGNED to lead, to grow our businesses and we share a tool you do not want to miss!GET MAGNETIC POWER CODES FREE FOR 30 DAYS:magneticpowercodes.com/manifestingmillionsFollow Marissa on Instagram: @marissaliesen--Amy's Previous Podcast Interviews PlaylistBinge insightful conversations with lovely podcast hosts.Join the Insights email listReceive weekly updates & insights straight to your inbox.--RESOURCES & LINKS:Unapologetic Abundance: The Release ExperienceFREE 3-day private podcast to shift shame, alter timing and challenge the 'ideal state' when it comes to your experience with money in your life.--The Peri-Person's Guide To Manifestation: amyvanmeijl.com/theperiguideIf you're an ovary-bearing human about to (or already in) the menopause transition (hello perimenopause) & struggling with your go-to manifestation practices, this one's for you.  Grab the guide today.--ALL THE LINKS HEREFind links to work with me 1:1, access self-guided programs, and more-- SUBMIT A QUESTION: Submit a question to the podcast: amyvanmeijl.com/podcastquestions

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Director of Small Business Success at Constant Contact, shared practical advice for entrepreneurs, small business owners, and startup founders on marketing, customer engagement, business growth, and the future of AI in marketing. Drawing from his experience helping small businesses worldwide, Charest explained why entrepreneurship is booming, how businesses can effectively market themselves with limited budgets, and why building direct customer relationships through email marketing remains one of the most valuable assets a company can own. Purpose of the Interview The interview was designed to: Explain why more people are starting businesses and pursuing entrepreneurship. Educate business owners on effective marketing strategies. Highlight the advantages of email marketing over relying solely on social media. Discuss common mistakes made by new entrepreneurs. Help small businesses understand how to build customer relationships. Explore how AI is transforming marketing and business operations. Provide actionable guidance for growing a brand through consistency and community engagement. Key Takeaways 1. Entrepreneurship Continues to Grow According to Charest, people are increasingly motivated to start businesses because they want: Greater independence Better control over their schedules Increased financial potential Many entrepreneurs are turning side hustles into full-time businesses and pursuing ownership rather than traditional employment. 2. Email Marketing Is More Valuable Than Most Entrepreneurs Realize One of the strongest themes of the interview is the importance of owning your audience. While social media platforms can help businesses attract attention, email marketing provides direct access to customers without relying on platform algorithms. Charest encourages entrepreneurs to use social media as a discovery tool but move customers into channels they control, such as email and text messaging. 3. The Real Asset Is the Relationship Businesses that own customer contact information have a direct connection that cannot be disrupted by changes in social media platforms. Unlike followers on a social network, email subscribers have chosen to hear from a business directly. The stronger the relationship, the greater the opportunity for future sales and engagement. 4. Small Lists Can Produce Big Results Charest challenges the belief that businesses need massive audiences to succeed. A small, engaged audience often produces better results than a large, passive following. For many local businesses, quality relationships matter more than audience size. 5. Consistency Beats Perfection When marketing a business, consistency is more important than trying every available platform. Business owners should: Choose channels they can maintain consistently. Show up regularly. Stay visible to customers. Build trust through repetition and reliability. His message is simple: people can't buy from businesses they forget about. 6. New Entrepreneurs Often Try to Do Too Much One of the most common mistakes startups make is attempting to launch every marketing tactic simultaneously. Charest recommends: Starting small. Building a solid foundation. Creating manageable marketing habits. Avoiding unrealistic expectations. Businesses grow more effectively when they focus on a few activities and execute them well. 7. Community Matters Successful local businesses build relationships beyond customers. Charest emphasized the importance of connecting with: Other local businesses Community organizations Referral partners Customers in person Strong community connections often become a business's most reliable growth engine. 8. Choose Marketing Channels That Fit Your Strengths Different social platforms serve different purposes. Rather than chasing every trend, entrepreneurs should focus on: Where their audience spends time What content they naturally enjoy creating Which platforms they can use consistently A sustainable strategy beats an ambitious one that is quickly abandoned. 9. Marketing Is About Staying Top of Mind Charest defines marketing in a straightforward way: Businesses need to remain visible so customers think of them first when they need a product or service. The more consistently a company appears in front of its audience, the stronger its brand becomes. 10. AI Is Becoming a Powerful Marketing Tool Charest views AI as a major opportunity for small businesses. He discussed how AI can help: Generate marketing content Create email campaigns Build marketing plans Repurpose content across multiple channels Analyze customer behavior Identify new opportunities Rather than replacing entrepreneurs, AI allows them to save time and make smarter decisions. 11. Business Owners Must Continue Learning Technology and marketing are evolving rapidly. Charest advises entrepreneurs to stay informed and remain open to new tools and trends, even if they do not adopt every new technology immediately. The key is to remain adaptable and avoid being left behind. Memorable Quotes "People are determined to become their own bosses." "Our mission is to help the small stand tall." "The money is in the list." "Your goal should always be trying to move those people to channels that you own." "The relationships you build with customers are always going to be your most valuable asset." "You don't really need the big numbers." "Start small." "Consistency is the big thing that makes marketing work." "Marketing at its simplest level is about keeping your business top of mind." "Small business owners are resilient." "There isn't a Plan B. Plan A is to own this business." "AI can save time so you can get back to the things you'd rather be doing." Bottom Line Dave Charest's interview is a practical playbook for entrepreneurs looking to grow a business in a crowded digital marketplace. His core message is that successful marketing is not about chasing every trend or building massive social media followings. Instead, businesses win by building genuine relationships, creating direct connections with customers through email and text marketing, staying consistent, embracing new technology like AI, and becoming a trusted part of their community. For entrepreneurs seeking sustainable growth, Charest advocates focusing on ownership, relationships, and long-term customer engagement. Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast #SHMS #BEST #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Director of Small Business Success at Constant Contact, shared practical advice for entrepreneurs, small business owners, and startup founders on marketing, customer engagement, business growth, and the future of AI in marketing. Drawing from his experience helping small businesses worldwide, Charest explained why entrepreneurship is booming, how businesses can effectively market themselves with limited budgets, and why building direct customer relationships through email marketing remains one of the most valuable assets a company can own. Purpose of the Interview The interview was designed to: Explain why more people are starting businesses and pursuing entrepreneurship. Educate business owners on effective marketing strategies. Highlight the advantages of email marketing over relying solely on social media. Discuss common mistakes made by new entrepreneurs. Help small businesses understand how to build customer relationships. Explore how AI is transforming marketing and business operations. Provide actionable guidance for growing a brand through consistency and community engagement. Key Takeaways 1. Entrepreneurship Continues to Grow According to Charest, people are increasingly motivated to start businesses because they want: Greater independence Better control over their schedules Increased financial potential Many entrepreneurs are turning side hustles into full-time businesses and pursuing ownership rather than traditional employment. 2. Email Marketing Is More Valuable Than Most Entrepreneurs Realize One of the strongest themes of the interview is the importance of owning your audience. While social media platforms can help businesses attract attention, email marketing provides direct access to customers without relying on platform algorithms. Charest encourages entrepreneurs to use social media as a discovery tool but move customers into channels they control, such as email and text messaging. 3. The Real Asset Is the Relationship Businesses that own customer contact information have a direct connection that cannot be disrupted by changes in social media platforms. Unlike followers on a social network, email subscribers have chosen to hear from a business directly. The stronger the relationship, the greater the opportunity for future sales and engagement. 4. Small Lists Can Produce Big Results Charest challenges the belief that businesses need massive audiences to succeed. A small, engaged audience often produces better results than a large, passive following. For many local businesses, quality relationships matter more than audience size. 5. Consistency Beats Perfection When marketing a business, consistency is more important than trying every available platform. Business owners should: Choose channels they can maintain consistently. Show up regularly. Stay visible to customers. Build trust through repetition and reliability. His message is simple: people can't buy from businesses they forget about. 6. New Entrepreneurs Often Try to Do Too Much One of the most common mistakes startups make is attempting to launch every marketing tactic simultaneously. Charest recommends: Starting small. Building a solid foundation. Creating manageable marketing habits. Avoiding unrealistic expectations. Businesses grow more effectively when they focus on a few activities and execute them well. 7. Community Matters Successful local businesses build relationships beyond customers. Charest emphasized the importance of connecting with: Other local businesses Community organizations Referral partners Customers in person Strong community connections often become a business's most reliable growth engine. 8. Choose Marketing Channels That Fit Your Strengths Different social platforms serve different purposes. Rather than chasing every trend, entrepreneurs should focus on: Where their audience spends time What content they naturally enjoy creating Which platforms they can use consistently A sustainable strategy beats an ambitious one that is quickly abandoned. 9. Marketing Is About Staying Top of Mind Charest defines marketing in a straightforward way: Businesses need to remain visible so customers think of them first when they need a product or service. The more consistently a company appears in front of its audience, the stronger its brand becomes. 10. AI Is Becoming a Powerful Marketing Tool Charest views AI as a major opportunity for small businesses. He discussed how AI can help: Generate marketing content Create email campaigns Build marketing plans Repurpose content across multiple channels Analyze customer behavior Identify new opportunities Rather than replacing entrepreneurs, AI allows them to save time and make smarter decisions. 11. Business Owners Must Continue Learning Technology and marketing are evolving rapidly. Charest advises entrepreneurs to stay informed and remain open to new tools and trends, even if they do not adopt every new technology immediately. The key is to remain adaptable and avoid being left behind. Memorable Quotes "People are determined to become their own bosses." "Our mission is to help the small stand tall." "The money is in the list." "Your goal should always be trying to move those people to channels that you own." "The relationships you build with customers are always going to be your most valuable asset." "You don't really need the big numbers." "Start small." "Consistency is the big thing that makes marketing work." "Marketing at its simplest level is about keeping your business top of mind." "Small business owners are resilient." "There isn't a Plan B. Plan A is to own this business." "AI can save time so you can get back to the things you'd rather be doing." Bottom Line Dave Charest's interview is a practical playbook for entrepreneurs looking to grow a business in a crowded digital marketplace. His core message is that successful marketing is not about chasing every trend or building massive social media followings. Instead, businesses win by building genuine relationships, creating direct connections with customers through email and text marketing, staying consistent, embracing new technology like AI, and becoming a trusted part of their community. For entrepreneurs seeking sustainable growth, Charest advocates focusing on ownership, relationships, and long-term customer engagement. Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast #SHMS #BEST #STRAWSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Director of Small Business Success at Constant Contact, shared practical advice for entrepreneurs, small business owners, and startup founders on marketing, customer engagement, business growth, and the future of AI in marketing. Drawing from his experience helping small businesses worldwide, Charest explained why entrepreneurship is booming, how businesses can effectively market themselves with limited budgets, and why building direct customer relationships through email marketing remains one of the most valuable assets a company can own. Purpose of the Interview The interview was designed to: Explain why more people are starting businesses and pursuing entrepreneurship. Educate business owners on effective marketing strategies. Highlight the advantages of email marketing over relying solely on social media. Discuss common mistakes made by new entrepreneurs. Help small businesses understand how to build customer relationships. Explore how AI is transforming marketing and business operations. Provide actionable guidance for growing a brand through consistency and community engagement. Key Takeaways 1. Entrepreneurship Continues to Grow According to Charest, people are increasingly motivated to start businesses because they want: Greater independence Better control over their schedules Increased financial potential Many entrepreneurs are turning side hustles into full-time businesses and pursuing ownership rather than traditional employment. 2. Email Marketing Is More Valuable Than Most Entrepreneurs Realize One of the strongest themes of the interview is the importance of owning your audience. While social media platforms can help businesses attract attention, email marketing provides direct access to customers without relying on platform algorithms. Charest encourages entrepreneurs to use social media as a discovery tool but move customers into channels they control, such as email and text messaging. 3. The Real Asset Is the Relationship Businesses that own customer contact information have a direct connection that cannot be disrupted by changes in social media platforms. Unlike followers on a social network, email subscribers have chosen to hear from a business directly. The stronger the relationship, the greater the opportunity for future sales and engagement. 4. Small Lists Can Produce Big Results Charest challenges the belief that businesses need massive audiences to succeed. A small, engaged audience often produces better results than a large, passive following. For many local businesses, quality relationships matter more than audience size. 5. Consistency Beats Perfection When marketing a business, consistency is more important than trying every available platform. Business owners should: Choose channels they can maintain consistently. Show up regularly. Stay visible to customers. Build trust through repetition and reliability. His message is simple: people can't buy from businesses they forget about. 6. New Entrepreneurs Often Try to Do Too Much One of the most common mistakes startups make is attempting to launch every marketing tactic simultaneously. Charest recommends: Starting small. Building a solid foundation. Creating manageable marketing habits. Avoiding unrealistic expectations. Businesses grow more effectively when they focus on a few activities and execute them well. 7. Community Matters Successful local businesses build relationships beyond customers. Charest emphasized the importance of connecting with: Other local businesses Community organizations Referral partners Customers in person Strong community connections often become a business's most reliable growth engine. 8. Choose Marketing Channels That Fit Your Strengths Different social platforms serve different purposes. Rather than chasing every trend, entrepreneurs should focus on: Where their audience spends time What content they naturally enjoy creating Which platforms they can use consistently A sustainable strategy beats an ambitious one that is quickly abandoned. 9. Marketing Is About Staying Top of Mind Charest defines marketing in a straightforward way: Businesses need to remain visible so customers think of them first when they need a product or service. The more consistently a company appears in front of its audience, the stronger its brand becomes. 10. AI Is Becoming a Powerful Marketing Tool Charest views AI as a major opportunity for small businesses. He discussed how AI can help: Generate marketing content Create email campaigns Build marketing plans Repurpose content across multiple channels Analyze customer behavior Identify new opportunities Rather than replacing entrepreneurs, AI allows them to save time and make smarter decisions. 11. Business Owners Must Continue Learning Technology and marketing are evolving rapidly. Charest advises entrepreneurs to stay informed and remain open to new tools and trends, even if they do not adopt every new technology immediately. The key is to remain adaptable and avoid being left behind. Memorable Quotes "People are determined to become their own bosses." "Our mission is to help the small stand tall." "The money is in the list." "Your goal should always be trying to move those people to channels that you own." "The relationships you build with customers are always going to be your most valuable asset." "You don't really need the big numbers." "Start small." "Consistency is the big thing that makes marketing work." "Marketing at its simplest level is about keeping your business top of mind." "Small business owners are resilient." "There isn't a Plan B. Plan A is to own this business." "AI can save time so you can get back to the things you'd rather be doing." Bottom Line Dave Charest's interview is a practical playbook for entrepreneurs looking to grow a business in a crowded digital marketplace. His core message is that successful marketing is not about chasing every trend or building massive social media followings. Instead, businesses win by building genuine relationships, creating direct connections with customers through email and text marketing, staying consistent, embracing new technology like AI, and becoming a trusted part of their community. For entrepreneurs seeking sustainable growth, Charest advocates focusing on ownership, relationships, and long-term customer engagement. Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast #SHMS #BEST #STRAWSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

This is Part 2 of a special two-part visibility series.Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below. That's where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences.In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media.We dive into why people are searching instead of scrolling, how AI is changing the way experts get discovered, and why creating long-form, searchable content is becoming one of the smartest ways to build trust and attract clients.If you've been wondering how to get recommended by AI, create content that compounds over time, and build a business that doesn't depend on constantly posting to social media... this episode is for you.What we covered:Why people are searching, not scrolling, and what that means for your marketingHolly's long-form content flywheel for creating searchable authorityHow to optimize your podcast and blog so AI can recommend your workUsing Claude and Google Analytics to uncover your highest-performing contentThe intentional pop-up strategy generating 30 - 40 new leads every monthWhy micro partnerships outperform one-off collaborationsHow to position yourself as the obvious authority without relying on social mediaWhy your messaging matters even more in an AI-first worldResources:  Connect with Holly on Instagram:@thehollymariehaynesListen to part 1 of this series on Crush the Rush Podcast: http://www.hollymariehaynes.com/podcastThe Antisocial Shift: Holly's private podcast http://www.hollymariehaynes.com/a/2148281499/5TN9LZUCAnti Social School: Holly's signature 6-week program http://www.hollymariehaynes.com/a/2148281498/5TN9LZUC 

Wolf and Luke discuss whether Carson Beck or Jeremiyah Love can generate more excitement for the Arizona Cardinals and if the Arizona Diamondbacks should have swept the Los Angeles Dodgers.

https://podawful.com/posts/2663    Claude, boot up the Groyper replicant synthesis, create Youtube-friendly Goybot, turn fairy dials up to 11, and write a script based on whatever is currently trending on Twitter. Erm, Grok? Generate an avatar, use lesbionic protocols, crank up the weight, and dial masculinity up by 6%. Tweak the double chin. Perfect. ChatGPT, run DIAPER LOADING SEQUENCE and set fill to 100. There, the perfect AI right-wing sloptent creator. I shall call him... VRILLIUM. Butt Sexton nuked his Discord server because the PODAWFUL CULT took over. It turns out, all of his biggest fans were secretly running a Vrillium hate server, making fun of him. Guess they were tired of the slop, because during a livestream Mandicular accidentally showed his video workflow, and surprising absolutely nobody, it was revealed that all of his scripts are 100% AI generated. Elijah Schaffer has been taking potshots at Will, even referencing PODAWFUL'S exposé on him. PLUS: Mersh needs your prayers for his gas station addiction.   Get the POD AWFTER SHOW where we watch Mersh say o7 to his 7-OH for the last time, only in the PIZZA FUND: https://podawful.com/posts/2664    VIDEO: https://youtube.com/live/IuBNryVNlJ4    Buy A Shirt: http://awful.tech    PODAWFUL is an anti-podcast hosted by Jesse P-S

Creating thumbnails is hard. Thankfully YouTube Studio now includes the ability to generate them automatically using AI. Also, the YouTube team added the ability to add a thumbnail to Shorts on the desktop - something that's been needed for a long time! The Head of Instagram explains how to hide content from your followers, plus we get into video editing tips from creators.   Links: YouTube: Shorts Thumbnails, Generative Thumbnails, Communities Features (YouTube) Instagram: Video Editing Tips From Creators on Edits (Instagram Blog) Edits: Audio Effects in the App (Instagram) Instagram:Can I Hide My Stories from My Followers? (Instagram)         Leave a Review of the Podcast: Apple Podcasts   Connect with me on Instagram: @danielhillmedia Connect with me on Threads: @danielhillmedia Connect with me on YouTube: @danielhill_media   The Equipment I Use: Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon) Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon) Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon) Phone: Samsung S25 Ultra with S-Pen included (Amazon)     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

https://podawful.com/posts/2663    Claude, boot up the Groyper replicant synthesis, create Youtube-friendly Goybot, turn fairy dials up to 11, and write a script based on whatever is currently trending on Twitter. Erm, Grok? Generate an avatar, use lesbionic protocols, crank up the weight, and dial masculinity up by 6%. Tweak the double chin. Perfect. ChatGPT, run DIAPER LOADING SEQUENCE and set fill to 100. There, the perfect AI right-wing sloptent creator. I shall call him... VRILLIUM. Butt Sexton nuked his Discord server because the PODAWFUL CULT took over. It turns out, all of his biggest fans were secretly running a Vrillium hate server, making fun of him. Guess they were tired of the slop, because during a livestream Mandicular accidentally showed his video workflow, and surprising absolutely nobody, it was revealed that all of his scripts are 100% AI generated. Elijah Schaffer has been taking potshots at Will, even referencing PODAWFUL'S exposé on him. PLUS: Mersh needs your prayers for his gas station addiction.   Get the POD AWFTER SHOW where we watch Mersh say o7 to his 7-OH for the last time, only in the PIZZA FUND: https://podawful.com/posts/2664    VIDEO: https://youtube.com/live/IuBNryVNlJ4    Buy A Shirt: http://awful.tech    PODAWFUL is an anti-podcast hosted by Jesse P-S

In this episode, we uncover the potential of AI automation in creating passive income. Find out how to earn consistently through podcasting with AI technology.

In this episode, Dave Henderson, CEO of DFU-VA, shares his journey from starting in the real estate lead generation space to building a successful offshore virtual assistance company. Discover how his focus on culture, consistency, and strategic expansion is transforming the industry and creating opportunities for investors and entrepreneurs alike.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us Fan MailABA on Tap is proud to present Mark Malady (Part 2 of 2):If you have ever felt pressured to list “behaviors for reduction” even when you know the real need is skill building, this conversation will hit home. ABA on Tap continues our sit down with Mark Malady, to talk about constructional ABA, where the aim is not to stop behavior for everyone else's comfort but to build the repertoires that let a learner get their needs met with more freedom, safety, and dignity.We get into why procedure-heavy programming can create rigid learning that looks great on paper but does not generalize in real life. From joint attention and enriched environments to response classes and functional outcomes, we explore how to stop obsessing over response form and start focusing on what the behavior does. That includes a candid take on eye contact goals, developmental milestone traps, and why “critical periods” matter less than building the component skills that support informed choice.We also unpack process-based practice and measurement. Mark shares how process can still be measurable and accountable, why clinicians may need to make many small adjustments in a single session, and how low-dose models can outperform massive hour prescriptions when targets are chosen well. You will also hear about the Generate skill-based assessment, milestone benchmarking, and a powerful example of “dignity of risk” where opportunity, not skill deficit, is the real barrier.If this episode sharpens your thinking, subscribe for more conversations that challenge default ABA habits, share it with a colleague, and leave a review so more clinicians and families can find the show. What would you stop targeting tomorrow if you shifted fully to function and quality of life?Tune In, Drink Up, and ALWAYS ANALYZE RESPONSIBLY.Support the show

• It remains to be seen whether Congress can enact legislation to restore order to the post-NIL college athletics world.• Will college athletes soon look like Ricky Bobby? The boys discuss.• Are the days of buy games going the way of black high-top canvas sneakers?• Kevin sees an epic concert, and Chris gains even more respect for our veterans.• Blue Ribbon College Basketball Yearbook is available NOW for pre-order at blueribbonyearbook.com.All Blue Ribbon college basketball podcasts are available on Apple Podcasts and Spotify.You can also listen in your email client or click on the “Listen In Podcast App” link above to listen in your podcast player of choice. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blueribbon.substack.com

The Digital Foundation for High-Ticket Contractors: Driving Lead Velocity and Building Unshakeable Authority with Matt DeLongIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Matt DeLong, the CEO of United Foundry, to unpack the digital marketing mechanics required for home builders, high-end remodelers, and trade contractors to command premium market positioning. Matt, a seasoned agency architect and digital marketing pioneer specializing in the home services sector, details how construction and remodeling businesses can break free from unpredictable word-of-mouth cycles. This conversation delivers an intentional operational roadmap for contractors looking to leverage local AI data, build high-converting digital storefronts, dominate regional Google search rankings, and establish long-term pipeline velocity.The Architectural Advantage: Converting Digital Proof into High-Ticket Client PipelinesRelying solely on organic referrals and unpredictable word-of-mouth client acquisition routinely exposes high-ticket home service businesses to dangerous feast-or-famine revenue cycles. Matt DeLong explains that when a custom builder or luxury remodeling firm presents an outdated, amateurish online footprint, it instantly erodes prospective buyer trust and stalls conversion timelines. To capture high-net-worth homeowners, contractors must treat their digital properties as high-converting storefronts, complete with high-resolution project galleries, detailed case studies, and clear calls-to-action. Elevating basic operational touchpoints—such as replacing generic email domains with professional company email addresses—creates immediate psychological alignment between the contractor's online branding and the multi-million dollar physical projects they deliver.To build a sustainable client acquisition engine, home service companies must combine targeted pay-per-click advertising with hyper-local search engine optimization and automated social proof systems. Securing top-of-page visibility through Google Local Service Ads and localized PPC campaigns ensures a steady flow of high-intent search traffic, while active review management on platforms like Google and Houzz validates contractor credibility in real time. Search algorithms heavily favor local businesses with frequent, positive client feedback, making post-project review collection a non-negotiable component of local SEO. By featuring authentic video testimonials, recent project awards, and before-and-after galleries directly across digital ad landing pages, contractors eliminate buyer hesitation and dramatically shorten high-ticket sales cycles.Furthermore, integrating advanced AI tools with publicly accessible property data enables forward-thinking contractors to execute hyper-personalized, targeted community outreach. By utilizing artificial intelligence software to filter regional property records, trade leaders can map out specific target neighborhoods, isolate ideal homeowner demographics, and remove non-relevant corporate properties. This data-backed approach allows contractors to craft personalized messaging that transforms cold geographic outreach into warm, relationship-driven business opportunities. When custom builders synthesize professional digital design, automated review collection, hyper-local paid search, and targeted data mining into a unified marketing architecture, they eliminate pipeline friction, protect profit margins, and predictably scale enterprise value.About Matt DeLongMatt DeLong is the CEO of United Foundry, a prominent digital marketing strategist, speaker, and expert in contractor lead generation ecosystems. Drawing from years of hands-on experience helping home builders, remodelers, and trade contractors scale their regional operations, Matt specializes in building custom digital infrastructures that convert online traffic into high-value clients. He is a TEDx speaker, author of "Learning to Dream Again," and a recognized industry thought leader focused on helping contractors build resilient, data-driven revenue systems.About United FoundryUnited Foundry is an elite digital marketing agency and lead generation consultancy engineered specifically to help home service professionals, remodelers, and custom builders scale their market presence. The agency specializes in delivering custom website design, Google Local Service Ads management, localized SEO architecture, and automated client review acquisition playbooks. Through tailored digital strategies and data-driven marketing campaigns, United Foundry enables contractors across the home services industry to remove customer acquisition bottlenecks, capture high-value projects, and maximize enterprise valuation.Links Mentioned in This EpisodeUnited Foundry Official Website: unitedfoundry.comMatt DeLong on LinkedIn: linkedin.com/in/matt-delongKey Episode HighlightsThe Digital Storefront Standard: Aligning your website's visual quality and user experience with the high-ticket physical projects your company builds.Hyper-Local Data Mining with AI: Utilizing artificial intelligence and public property records to filter target neighborhoods and personalize homeowner outreach.The Review Verification Engine: Leveraging Google reviews and video testimonials to boost local SEO rankings and build instant buyer trust.Targeted Paid Media Acquisition: Combining Google Local Service Ads with geo-targeted PPC campaigns to stabilize pipeline velocity and eliminate revenue swings.Professional Touchpoint Governance: Standardizing branded domain emails and prompt client communication to reinforce credibility across every touchpoint.ConclusionThe conversation with Matt DeLong reinforces that scaling a successful contracting business requires an intentional balance of high-end craftsmanship, digital authority, and data-driven marketing systems. By standardizing internal web design, deploying targeted local ad strategies, and actively collecting customer reviews, contractors can transform an unpredictable referral stream into a highly structured, self-sustaining corporate growth engine.More from The Thoughtful Entrepreneur

The Friction Tax: Are You Trapping Customers? Signing up takes less than a minute. Canceling takes 45. The cancellation button is buried. Customer support is difficult to reach. Returning a product requires multiple steps. A "retention specialist" keeps a customer on the phone until surrender feels easier than leaving. That is more than poor customer service. It is the customer friction tax: the extra time, effort, confusion, and frustration customers must absorb because a company benefits from making it difficult to cancel, return, receive help, or leave. In this episode of the Customer Service Revolution Podcast, Denise Thompson and John DiJulius examine when ordinary operational friction becomes deliberate customer exploitation—and what that friction reveals about an organization's priorities. When Customer Friction Becomes Part of the Business Model New York City recently adopted a click-to-cancel rule for automatically renewing and continuous-service subscriptions. Beginning October 1, 2026, covered businesses must clearly disclose subscription terms and provide consumers with a straightforward way to cancel. The fact that cancellation procedures need government regulation raises a larger customer experience question: Can an organization call itself customer-centric when it intentionally makes leaving difficult? John explains that ease of doing business should apply throughout the entire relationship—not just when the customer is ready to buy. That includes reaching support, resolving a problem, returning a purchase, changing an agreement, and canceling a service. Bad Profits Create Long-Term Damage Some companies generate revenue through what John calls "bad profits": hidden charges, excessive fees, restrictive policies, complicated contracts, or deliberately difficult cancellation processes. These practices may protect short-term revenue, but they can also: Destroy customer trust Generate complaints and negative word of mouth Increase service and staffing costs Create opportunities for competitors Force employees to defend policies they believe are unfair Increase frontline frustration and turnover Produce retention numbers that disguise customer dissatisfaction Blockbuster once generated approximately 16% of its revenue from late fees. That revenue made abandoning late fees appear financially dangerous—but it also prevented the company from adapting to a subscription model that customers increasingly preferred. Retention Is Not the Same as Loyalty A customer who remains because canceling is difficult has not been retained through loyalty. That customer has been trapped through friction. Healthy customer relationships produce repeat business, referrals, trust, and advocacy. Customer captivity may temporarily improve retention metrics, but it does not create customers who create more customers. Leaders must look beyond cancellation rates and ask why customers stay. Are they staying because they value the relationship—or because switching, canceling, or finding an alternative feels like too much work? Customer Friction Also Damages the Employee Experience Frontline employees frequently bear the consequences of unreasonable policies they did not create and cannot change. When employees repeatedly have to say, "I don't make the rules," it signals a larger system problem. Employees become the messengers for decisions designed to protect revenue, absorbing customers' anger while lacking the authority to make things right. Removing unnecessary customer friction is therefore both a customer experience and employee experience strategy. How Leaders Can Find Their Biggest Friction Points John recommends that leaders experience their organization as customers do. Purchase something. Attempt to return it. Try to cancel. Contact support. Track how many screens, calls, transfers, explanations, and approvals the process requires. Do not merely ask whether the process works. Ask how hard the customer must work to make it work. Leaders should also: Listen to customer calls and analyze customer sentiment Identify recurring complaints and escalations Examine policies that produce fees or prevent cancellations Compare earned sales from repeat customers and referrals with sales purchased through advertising Track retention after contractual obligations end Give employees appropriate authority to resolve problems Remove incentives that reward short-term revenue at the customer's expense Making it easier for unhappy customers to leave may feel risky. But making every customer feel trapped is far more dangerous. Trust is more valuable than captivity. Key Takeaways Ease of doing business must apply to the entire customer relationship, including cancellation, returns, support, and service recovery. Retention does not prove loyalty when customers face barriers to leaving. "Bad profits" may increase short-term revenue while damaging trust, referrals, employee morale, and long-term growth. Frontline employees suffer when they must defend policies they know are frustrating or unfair. Customer complaints and service-recovery situations are opportunities to demonstrate empathy and rebuild loyalty. Leaders should personally test their organization's customer journey. Repeat business and referrals are stronger indicators of loyalty than cancellation rates alone. The critical question is not whether a process works, but how hard customers must work to make it work. Memorable Quotes "Not all profit is good profit." "A customer hasn't been retained through loyalty. They've been trapped through friction." "Every company's job is to create customers who create customers." "You wouldn't have to chase new customers if you were keeping the existing ones." "Leaders need to spend time on the front line so they can feel the pain." "Don't ask whether the process works. Ask how hard the customer must work to make it work." "Trust is far more valuable than captivity." Episode Chapters 00:46 — The hidden friction tax customers are paying 02:12 — What ease of doing business really means 04:15 — Poor experience or calculated business decision? 06:29 — How leaders can recognize deliberate friction 08:58 — Can a high-friction company be customer-centric? 10:52 — Service recovery and rebuilding customer trust 14:55 — When retention dashboards hide dissatisfaction 18:32 — How bad policies affect frontline employees 20:28 — Charles Schwab's campaign against bad profits 23:48 — The difference between loyalty and captivity 25:47 — Why retention and referrals matter 28:45 — How to uncover your biggest friction points 30:16 — The customer journey every leader should test ROX Dashboard:  https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test:  https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Ask John!  Submit your questions for John, to be aired on future episode:  tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Books:  https://thedijuliusgroup.com/shop/ Contacts:  Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/

In this episode of the Essential Wellness Podcast, Aisha Harley welcomed experienced networkers Dianne Del Reyes, Claudine Annis, and Arin Fugate to share practical strategies for growing a doTERRA business through authentic relationships and meaningful community connections. Rather than focusing on selling, the conversation emphasized serving others, building trust, and creating long-term partnerships. The hosts shared proven networking habits, tips for finding the right networking groups, and simple follow-up strategies that naturally lead to referrals, collaborations, and lasting business growth. The episode reminds listeners that successful networking isn't about collecting business cards—it's about creating genuine relationships that benefit everyone involved.

Referrals are a powerful lead generating tool, especially for insurance agents! Find out more in this explainer on referral marketing how to implement this strategy into your insurance business.   Read the text version   Get Connected:

Every real estate agent knows they should be lead generating. And almost every agent — at some point — decides they're too busy to do it. They've got buyers under contract, listings to manage, a full plate. So they stop prospecting. And then the busy season ends, the business dries up, and they're back at square one — wondering why they keep hitting the same production ceiling year after year. In this episode of The Brian Icenhower Podcast, Brian Icenhower and Bradley Baldwin dig into one of the most persistent and costly patterns in real estate: the natural behavior cycle that keeps agents stuck, and what rainmakers — the leaders who consistently break through production ceilings — actually do differently. This is a candid, coach-to-coach conversation about what it really takes to push agents (and yourself) to act purposefully when it's uncomfortable, inconvenient, and feels completely unnecessary. Because that's exactly when it matters most. In this episode, you'll learn: What "natural behavior" is in real estate — and why it creates a roller coaster production cycle that traps most agents at the same ceiling every year Why agents lead generate all winter and stop the moment business picks up — and how to break that pattern for good What purposeful behavior looks like in practice — and why acting on it during the busy season is the only way to break through to the next production level Why the transition from slow season to harvest season is the hardest coaching moment of the year — and how the best leaders navigate it How to get agents' families on board with the short-term sacrifice required to build a long-term business The "three little pigs" analogy for agents who mistake short-term comfort for long-term security How to deliver hard truths to agents without losing the relationship — including the exact framing Brian uses before giving difficult feedback Why the best leaders coach their agents by talking through them, not at them The Houston hurricane story: how one team generated 22 listings in the middle of a natural disaster by staying in contribution mode with their sphere of influence Why building a business-to-business referral network — roofers, electricians, tradespeople — is one of the most underused lead generation strategies in real estate Why coming from contribution with your database, no matter what's happening in the market or your life, is the foundation of a resilient real estate business This episode is part of The Brian Icenhower Podcast Summer Re-Run Series — our handpicked best episodes from the vault, brought back because the content is too good to hear just once.

This wraps up our four part LinkedIn Response Series. Over the last few episodes, I covered your headline, your banner, and how to turn profile views into real conversations. In this final episode, I'm showing you how to take those conversations and turn them into booked appointments.Never Pitch FirstThe fastest way to kill a new LinkedIn conversation is to pitch right away.When someone replies to you, keep the conversation focused on them before you bring up your product or service.Make The Conversation About ThemOne of the easiest ways to find something to talk about is to look at what the person posts on LinkedIn.I'll drop a prospect's profile link into Claude or ChatGPT and ask for ideas on how to start a natural conversation with them.If they post about something like running marathons or self improvement, use that as your opener. Ask a real question about it.Use Voice And Video MessagesVoice and video messages inside the LinkedIn app get far better replies than plain text.Record them natively in the LinkedIn app, not through Loom or another video tool. It feels more real, and prospects respond to that.Always end your voice or video message with a question. That question is what pulls the reply out of them.Give It A Day Or TwoDon't ask for anything the same day someone replies to you.Wait a day or two, then ask a permission based question tied to something specific about them or their company.This is what turns small talk into a real business conversation.Message The Right PeopleNone of this works if you're messaging random people.Build your outreach around people who fit your ideal customer profile. Target the accounts and titles you actually want to work with.Relevant messages get relevant replies.Turn It Into An AppointmentOnce someone shows interest, ask if they're open to a five to seven minute conversation.If you can't explain what you offer in five to seven minutes, that's a sign to tighten up your pitch first."If you can't explain what you offer in five to seven minutes, you don't have a right to ask for someone's time." — Donald C. KellyResourcesLearn the full system inside the LinkedIn Prospecting Course.Email Donald directly at donald@thesalesevangelist.com to ask about joining the next cohort.Keep track of your sales activity and boost your results with the Prospect Pro sales tool.Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.Visit Blue Mango Studios for help creating podcast production content.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

PATH TO SIGNIFICANCE | Stop measuring success by today's closings. Learn how a visible sales funnel, lead incubation, and closing for the next benchmark help you forecast where your business is headed. Access the Business Forecasting resources.    In this episode:  00:35 Why Funnels Get Misread 01:28 Snapshot Not Automation 03:57 Funnel Shape and Forecast 05:41 Now Leads vs Later 08:17 How It Got Lost 10:00 Origins and Activity Points 11:08 Pens vs Jet Engines 15:16 Close for Benchmarks 16:11 Defining Leads 16:30 Leads First Always 16:57 Prospects Need Clarity 18:02 Value Based Follow Up 19:28 Appointment Benchmark 21:25 Micro Sales Mindset 22:21 Generate vs Administer 23:31 Incubation Daily Habit 24:36 Probability Scoring Basics 29:50 Forecasting Psychology 32:20 Closing Day Funnel Math 33:08 Getting Started Resources 34:22 Wrap Up and Next Steps     Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube  

What if you could turn a rough idea, a handful of inspiration images, or even a back-of-the-napkin sketch into a professional design or promotional video—in seconds rather than days?Today's AI design tools can help you create mood boards, photorealistic rooms, 3D objects, architectural visuals, marketing assets, product advertisements, and videos without mastering a long list of complicated creative platforms.The key is to stop treating AI as a one-off image generator. Instead, build repeatable workflows that move from inspiration to finished asset—while dramatically reducing the time, cost, and manual effort involved.In this episode of the Leveraging AI Podcast, Isar Meitis walks through practical AI-powered design workflows that can be applied far beyond interior design.Whether you need visuals for a website, presentation, brochure, proposal, product campaign, architectural project, or social media post, these methods can help you create more options and move from concept to execution faster.In this session, you'll discover:The difference between free 2D-to-3D tools and more detailed paid alternatives.How to move a 3D asset into tools such as SketchUp and create a photorealistic render.How to transform a collection of inspiration images into a professional mood board with ChatGPT.How to preserve a room's layout while changing its furniture, lighting, materials, and atmosphere.How Figma Weave can turn a manual creative process into a repeatable visual workflow.How to place products realistically into new environments with the correct angle, lighting, and shadows.How AI can generate multiple advertising concepts for the same product automatically.How these workflows can support web design, architecture, brochures, proposals, presentations, product marketing, and other business needs.About Leveraging AIThe Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses. Top 3 Value Bombs 1. Without leads, even the best product, service, and market opportunity will fail to generate business success. 2. Predictable growth comes from implementing repeatable systems, documented processes, disciplined time management, and tracking key performance indicators. 3. Knowledge creates awareness, but wisdom comes from executing what you learn consistently and relentlessly. Check out LaserSKN website - LaserSKN  Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. ThriveTime Show - Is your business stuck? Join Eric Trump and Clay Clark at America's highest rated business conference November 5th and 6th in Tulsa, Oklahoma. Request life-changing tickets today at ThriveTimeShow.com/eofire.