Think Around Corners

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Find out how Universal Analytics will change the face of business as we know it.

Gregory Cox


    • Dec 6, 2012 LATEST EPISODE
    • infrequent NEW EPISODES
    • 8m AVG DURATION
    • 1 EPISODES


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    Latest episodes from Think Around Corners

    Universal Analytics: The Evolution Towards Customer-Centricity

    Play Episode Listen Later Dec 6, 2012 8:32


    In this podcast, we examine Google's newest tool, Universal Analytics. This represents the evolution of Analytics, namely moving away from page-driven data (exclusive to websites) and towards total Integrated Marketing (where all touchpoints are considered, even offline ones like POS (point of sale).

    google evolution universal analytics pos customer centricity integrated marketing

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