Podcasts about Analytics

Watch the video of this episode: https://youtu.be/NPIjuY_0HYU Resources: http://ecai2020.eu/papers/348paper.pdf https://arxiv.org/pdf/1912.10564.pdf https://cds.nyu.edu/wp-content/uploads/2019/06/RDSTentativeSyllabus.pdf https://dagshub.com/ https://discord.gg/ngNdE5Tvzy https://diversity.google/annual-report/ https://hal.inria.fr/hal-01522418/document https://insights.stackoverflow.com/survey/2021#salary-comp-total https://www.kaggle.com/discussion https://www.linkedin.com/feed/update/urn:li:activity:6889576309601640448/ https://www.linkedin.com/in/reid-blackman-ph-d-0338a794/ https://www.microsoft.com/en-us/ai/responsible-ai-resources Don't forget to register for regular office hours by The Artists of Data Science: http://bit.ly/adsoh Register for Sunday Sessions here: http://bit.ly/comet-ml-oh Listen to the latest episode: https://player.fireside.fm/v2/eac-KT9/latest?theme=dark The Artists of Data Science Social links: YouTube: https://www.youtube.com/c/HarpreetSahotaTheArtistsofDataScience Instagram: https://www.instagram.com/datascienceharp Facebook https://facebook.com/TheArtistsOfDataScience Twitter: https://twitter.com/datascienceharp

Emily & John discuss MLB dragging its feet, “both sides”, playoff expansion, Mets bench coach, Jeopardy! champ Amy Schneider, the XXIV Olympics Winter Games, TBoBF: Chapter 4, voicemails, Top 3 Yacht Rock Songs & more!

In today's episode, I break down Bitcoin On-Chain Analytics. Usually, WiIl Clemente joins me on Saturdays to discuss his research through articulating his weekly newsletter. Unfortunately, Will was unable to join us this week. Instead, I go through the Blockware Newsletter to help you understand why Bitcoin crashed this week and what you should do during a crash. This on-chain breakdown was streamed live on the "The Best Business Show." To see the video with the corresponding charts referenced throughout the interview, go to "The Best Business Show: LIVE" YouTube Channel ======================= Exodus is leading the world out of the traditional financial system by building beautiful and user-friendly blockchain products. With its focus on design and user experience, Exodus has become one of the most popular and loved cryptocurrency apps. It's supported on both desktop and mobile, allowing you to sync your wallet across multiple devices so you can have access to your funds anywhere. You can instantly exchange around 100 different cryptocurrencies straight from your wallet. Interactive charts let you view an asset's price history and your portfolio's performance over time. And maybe the best part, Exodus is integrated with the Trezor hardware wallet - making advanced security easy for everyone. Visit exodus.com/pomp for your free download or search Exodus on the App Store or Playstore. ======================= The fastest way to double your Bitcoin is at MyBookie. Instead of taking an altcoin gamble, invest in your sports knowledge. Set yourself up for success by doubling your first Bitcoin deposit when using promo code POMP at MyBookie. Deposit with Bitcoin and double your initial deposit up to $1000. Crypto is the best way to play at MyBookie because there are no fees, faster payouts and bigger bonuses. Playing with crypto also gets you access to exclusive crypto contests – NFL Crypto Survivor, NCAA March Madness Crypto Bracket Contest and more! Click here to get started. MyBookie accepts; Bitcoin, Ethereum, Litecoin, Bitcoin Cash and Ripple. The deals don't stop after your initial deposit. Take advantage of our industry leading Crypto Re-up bonus and receive a 15% cash bonus on all crypto deposits made AFTER your initial deposit! Bet anything, anywhere, anytime with MyBookie. =======================

Jesse Montano is joined by Nathan Rudolph and Patrick Lyons to discuss the emergence of analytics in sports, how it's used, it's drawbacks, and how to understand it. The group also talks about what they would change in pro sports if they were in charge Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 65 of the Driveline R&D Podcast with Anthony Brady, Alex Caravan, and Kyle Lindley! With guest, Chris Langin! @LanginTots13 on Twitter Today we had special guest Chris Langin on the show, one of the most analytical coaches we've had in the pitching department. So much so that he created an Analytics Course (nicely priced at $69.99) or free if you have Driveline Plus. After we recorded a whole episode without actually pressing record, we ran it back and ripped a hour and a half discussion about: - What learning more about baseball analytics can help a coach at all levels - The risk associated with reaching the highest levels of the game as an athlete - The best way to approach developing one of your athletes (in the context of mechanics and pitch design) As always, if you're interested in becoming Driveline certified, you can get a 10% discount by using the code podcast at checkout by visiting edu.drivelinebaseball.com. Link to the hosts' Twitters: Alex Caravan: https://twitter.com/Alex_Caravan Anthony Brady: https://twitter.com/BaseballFreak_9 Kyle Lindley: https://twitter.com/kylelindley_

266: What You Can Learn From The Top 10 Videos In Your Analytics In this week's episode, I talk about what you can gather from looking at the top-performing videos in your YouTube analytics. Try TubeBuddy Today Here - 30 DAYS FREE Connect With Me Here Check out our other podcast: Listen To The YouTube Creators Hub Podcast Here for great interviews each week with successful YouTube creators and strategies and tips they use to grow and monetize their video content on YouTube. Here is the equipment I recommend for Starting Out On YouTube On A Budget: Blue Yeti Microphone Logitech C920 Webcam OBS Streaming Software

Neil Hoyne, the Chief Measurement Strategist at Google, joins the Social Pros podcast to talk about the untapped potential of data and how marketers and social pros alike can leverage it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Neil Hoyne, Chief Measurement Strategist at Google and author of the book Converted: The Data Driven Way to Win Consumers' Hearts, is on the Social Pros podcast to address an issue plaguing most organizations today — what do we do with all this data? Neil explains that the journey from one data driven decision to ten of them is a gradual and progressive one. He also discusses the need to use timely and relevant data on account of the dynamism of customer behavior. Drawing from a few excerpts from his book, Neil answers seemingly simple but pertinent questions such as “why marketers don't as the right questions” and “whether aspiring marketers should dabble in courses like psychology.” In This Episode: 06:31 - What it takes to handle the monumental amount of data available today 10:16 - Neil highlights the importance of having real-time consumer data 13:15 - Three reasons why marketers don't ask the right questions 16:07 - What prevents companies from embracing lifetime value 19:55 - How to demonstrate the lifetime value of social media without the math 22:41 - How social pros can successfully chase the same objective as other parts of an organization 26:02 - Neil's take on whether social media practitioners should also do measurement and analytics 29:59 - Why Neil believes acquisition is the best way to build your business using social media 32:38 - Why all organizations need some semblance of a Chief Digital Officer role 34:46 - Why Neil advises marketing students to work across disciplines 37:08 – Neil's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Grab the Social Pros Turns 500 free commemorative eBook Neil Hoyne's Twitter Converted: The Data-Driven Way to Win Customers' Hearts Visit SocialPros.com for more insights from your favorite social media marketers.

In this video, Arjun goes over where the Chargers should focus their resources regarding the 2022 offseason. Patreon: https://www.patreon.com/guiltyascharged​ Go to https://www.expressvpn.com/guilty to start your free trial of a VPN network today! Use the code “GAC” for 10% off your order at https://www.backroomcollection.net/! Use the code GUILTY10 for 10% off your order at https://www.qwest360.com/! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Watch the video of this episode: https://youtu.be/JN7Anqiv2fU Find Dr. Joe online: https://www.linkedin.com/in/jwperez Memorable Quotes from the Episode: Highlights of the Show: Don't forget to register for regular office hours by The Artists of Data Science: http://bit.ly/adsoh Register for Sunday Sessions here: http://bit.ly/comet-ml-oh Listen to the latest episode: https://player.fireside.fm/v2/eac-KT9/latest?theme=dark The Artists of Data Science Social links: YouTube: https://www.youtube.com/c/HarpreetSahotaTheArtistsofDataScience Instagram: https://www.instagram.com/datascienceharp Facebook https://facebook.com/TheArtistsOfDataScience Twitter: https://twitter.com/datascienceharp

On this week's episode of the Off The Charts Football Podcast, Matt Manocherian (@mattmano) and Mark Simon (@markasimonsays) hit on a number of topics including the progression of the Cincinnati Bengals with SIS Research Associate Stephen Polacheck (@PolacheckFF) (0:24), season leaders in Pressures Above Expectation (9:20), and a look at the SIS All-Rookie team with John Todd (@therealjohntodd) (17:13). Check out the Pressures Above Expectation article here and the SIS All-Rookie Team article here. Thanks for listening. You can email the show with feedback at offthecharts@sportsinfosolutions.com and don't forget to follow on Twitter @SportsInfo_SIS and Instagram @sportsinfosolutions. For more, check out: sportsinfosolutions.com SISDataHub.com

This episode of the Salesforce Admins Podcast features Mari Greenberg, Principal Delivery and Content Lead, Analytics, and Kevin Corcoran, Senior Applications Instructor, both at Salesforce. They're here to get us up to speed on the new Admin 201 class at Trailhead Academy. You should subscribe for the full episode, but here are a few takeaways […] The post New Admin 201 Classes with Mari Greenberg and Kevin Corcoran appeared first on Salesforce Admins.

"Advanced analytics can provide the insights needed to understand social determinants and help develop interventions that assist patients in overcoming some of the challenges and adverse environmental and social factors that are barriers to healthier behavior. Analytics are needed to support the team-based approach to care delivery. With advanced analytics bringing together data on clinical and social needs, as well as health behaviors, providers and payors can enable effective care coordination and successfully implement value-based care models." Mike Dulin is a family physician and health care executive. He shares his story and discusses his KevinMD article, "How advanced analytics can help social determinants of health." Reflect and earn 1.0 AMA PRA Category 1 CME for this episode.

Daren is joined by Mike Kelly and Dan Rosen for the inaugural Analytics vs. Eye test faceoff challenge!  Topics include: Marc-Andre Fleury's trade value, potential suitors for Fleury, Lightning vs. Panthers, Overachievers/Underachievers, impact of coaching changes, Capitals goalie situation, Edmonton's issues, Juuse Saros' Vezina chances, Auston Matthews' road goal streak, California teams, Igor Shesterkin's value to NY Rangers.  Daren wraps up the episode with a tribute to Willie O'Ree and looking at the Montreal Canadiens hiring of Kent Hughes. 

Analytics don't consider certain factors New edition of Buy, Sell, or Hold Guest: Geoff Schwartz Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

As the markets for Data, Automation, Analytics, and AI continue to evolve, so too does Cognilytica's coverage of these areas. In today's podcast we discuss how we are expanding our current Cognilytica Classification of the AI Vendor Ecosystem to include a data infrastructure layer. Within this layer falls data generation, big data storage and query, and data engineering and DataOps. Continue reading AI Today Podcast: The Expanding Data Infrastructure Layer at Cognilytica.

Dr. Haroon Abbu, Vice President of Digital, Data, and Analytics at Bell and Howell and co-author of the 2021 book Trust: The Winning Formula for Digital Leaders, a Practical Guide for Digital Transformation talks with Sarah about the differences between digitally mature and digitally developing organizations.

This podcast (also a video) answers questions from our listeners, viewers and newsletter subscribers, and updates you on our upcoming projects. Paul Merriman, founder and president of The Merriman Financial Education, is joined by Chris Pedersen, Director of Research and author of 2 Funds for Life — A quest for simple & effective investing strategies, and Daryl Bahls, Director of Analytics. Topics: What's on the trio's to-do list over the next few months? Chris will update the Best-In-Class recommendations. Daryl will update all of the important tables, including: Ultimate Buy and Hold, Fine Tuning Your Asset Allocation, Accumulation and Distributions and the No Nonsense portfolio tables. [Currently found at: https://paulmerriman.com/best-advice/]. Also, Paul will create a new presentation with a discussion of the "White Coat Investor" article, “150 Portfolios Better Than Yours.” Review of 2021 returns. How Chris selects the best ETFs. The two layers of unnecessary costs when hiring an advisor who recommends actively-managed funds. How to decide between an inexpensive index fund in a less-productive asset class and a more-expensive fund in a more-productive asset class. In this case, VSCIX (small cap index) and GSSIX (a small cap value fund). How to invest a $200,000 inherited IRA when the proceeds won't be used by the present owners in their lifetime. An investor asks if it's OK to invest in a group of asset-class funds that are not the same as the recommended portfolios on our website. Spoiler alert: Investor puts together a reasonable portfolio. How to invest a big hunk of money when the market looks like it is going to go down or should go down or might go down… who knows? Does Chris' evaluation include leveraged ETFs? Are they worth considering? What to do about large positions in a company that is your employer?

This podcast (also a video) answers questions from our listeners, viewers and newsletter subscribers, and updates you on our upcoming projects. Paul Merriman, founder and president of The Merriman Financial Education, is joined by Chris Pedersen, Director of Research and author of 2 Funds for Life — A quest for simple & effective investing strategies, and Daryl Bahls, Director of Analytics. Topics: What's on the trio's to-do […] The post Your questions answered, our plans revealed appeared first on Paul Merriman.

There's nothing like watching your favorite sports team live and in-person. The roar of the crowd. The smell of the concession stand. The suspense of the game clock winding down to its final seconds. But would you have guessed that behind every ticket purchase, box of cracker jacks, and Jumbotron moment, there are teams of data professionals working to make your fan experience even more seamless and engaging?Joining Cindi today to discuss the data and analytics powering our favorite sports events are Jay Riola, the SVP of Strategy & Innovation for the Orlando Magic, and Charlie Shin, the VP of Data Strategy and Analytics for the Indianapolis Colts. With perspectives from both the NBA and the NFL, Jay and Charlie explore the evolution of mobile ticketing, challenges with identity management, the importance of building fan trust, and the most surprising insights they've ever discovered within their data. Key TakeawaysCustomers expect more for their data: When customers share their data, they expect something in return. Respecting their privacy and keeping their data safe are the bare minimum. They expect real, tangible value. As a business, your responsibility is to use this data to enhance their experience. Whether that be through custom offers, more relevant content recommendations, or more seamless purchasing experiences, what matters most is that you're delivering on the expectation of value.Collecting data is one thing, putting it together is another: While technologies like mobile payments and social media have made it easier for businesses to collect data, they've also added complexity to the process of building accurate customer profiles. To truly understand the person on the other side of the screen, you must have the right skills and infrastructure to bring all that data together. Great data scientists need to be a triple threat: It is no longer enough to be very good at the technical components of your job and “so-so” at translating insights into actionable recommendations for business stakeholders. The best data scientists have technical chops, a deep understanding of how their business works, and the storytelling skills to turn insights into influence.Key QuotesCharlie:“In sports, they started off by focusing on the product, which is the on-field performance, our players. So a lot of the emphasis was using datas to optimize their investments, enhance their quality of on-field performance. But as the competition grew… now we've seen a shift where the focus is more on the customers and their experience in addition to the on-field quality.”“Identity management is a key topic in sports at this point… We have a variety of different data sources, whether it's ticketing, merchandising, digital engagement, or website or apps, there's a lot of information that's coming through. And then we're trying to figure out how do we tie all this together so that we have that clear understanding of that single view of our customers across these touchpoints. And I don't think this is just a sports industry challenge, right? I think it's a challenge across all industries that manage consumer information.”Jay:“We were a pretty early adopter of variable ticket pricing and thinking about the value from a ticket perspective of our games differently based on the team that we were playing, the time of the year, whether it was early in the season versus later in the season, obviously weekday versus weekend, but just recognizing that the marketplace values these games differently and so should we... Then it became, how do we dynamically price our tickets? How are we changing pricing as we approach games to reflect the demand situation that we have or if an opponent is performing better or worse than we expected, and we can raise or lower pricing. I think where data is really helping guide us… is product development and thinking about ticketing in new and kind of transformational ways.”“We have seen significant growth in ticketing revenue and improvement in retention of fans, as we've introduced this more sophisticated way of thinking about pricing and sales to our business. And I would venture to guess that most teams that have implemented this are seeing returns as well in terms of revenue growth and also total ticket sold.”“We are fortunate to work in an industry where fans are more willing to share their data with us… But I do think that the same expectations do come along, which is I'm giving you something and in return, there's an expectation, obviously that you will protect my data and store it safely… but also that now you're going to enrich my experience with you somehow… I think it's kind of shifting responsibility to companies to be far more active in how they think about not just security and data management, but returning value on that expectation that will come from your fans and your consumers.”About CharlieCharlie Shin is a highly analytical customer strategy and marketing executive with global and domestic experience in data analytics, strategic planning, project management, customer segmentation, customer relationship management, and KPI management. He excels at guiding enterprise data strategy, CRM initiatives, and organization-wide marketing technology infrastructure.Prior to joining the Colts, Charlie was a VP of Strategy & Analytics at MLS for past 15 years where he developed the foundation and enhanced league-wide data strategy, analytic capabilities and CRM technology infrastructure. He also worked as a senior business consultant at Samsung OpenTide and PwC Consulting for over six years managing various projects related to customer strategy, CRM strategy, performance marketing, customer segmentation and new business model development. In addition, he currently serves as an adjunct faculty at NYU and Columbia University.Charlie holds a BA in business administration from Yonsei University and an MS in sports business from New York University.About JayJay Riola is entering his 16th season with the Orlando Magic. He was promoted to senior vice president of strategy & innovation in July 2019. Riola oversees the Magic's business strategy and innovation efforts including data engineering, strategy and analytics, mobile strategy, CRM, digital marketing and marketing technology, as well as other strategic initiatives and special projects.Riola started with the Magic as an intern in 2006 and worked as part of the Magic's internal team overseeing the design and construction of the Amway Center, which opened in 2010. Since 2010, he has worked in several roles to grow the Magic's data and analytics program from a small, startup effort into a department that is regarded by sports industry professionals as a best-in-class team. Riola has also helped lead the Magic's mobile strategy and digital technology efforts, including advancement of the team's mobile app and development of new and innovative digital ticketing solutions. In 2016, he helped lead the process to bring the Orlando Magic's G-League team, the Lakeland Magic, to Lakeland, Florida, negotiating the deal with the City of Lakeland and the RP Funding Center.In addition to his role with the Magic, Riola is an adjunct instructor with the DeVos Sport Business Management Graduate Program at the University of Central Florida, where he teaches a sport business analytics course. He is active in the broader sports business industry serving on several boards and advisory committees, including currently serving as chair for UCF's DeVos Sports Business Management Program's Advisory Board, Baylor University's Center for Sports Strategy and Sales (S3), KORE Software's Customer Advisory Board, the Greater Orlando Sports Commission's Human Rights Committee for its 2026 FIFA World Cup Candidate City Bid and the NBA's Team Innovation Advisory Council (TIAC). Riola also serves on the board of Sports2Change, a nonprofit organization he founded that encourages volunteerism among youth student-athletes in Central Florida.Riola received his bachelor's degree in business administration with concentrations in finance and marketing from Trinity University in San Antonio, Texas in 2006, where he played on the men's basketball team. He received his MBA from the University of Florida in 2011. Riola currently resides in Orlando's College Park neighborhood with his wife, Julia. They have a daughter, Madeline, and a son, Mason.--The Data Chief is presented by our friends at ThoughtSpot. Searching through your company's data for insights doesn't have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com. 

Mit inlytics.io lassen sich LinkedIn-Daten analysieren, womit die Content-Performance optimiert werden kann. Heute im Gespräch dazu der Gründer Tim Schmidbauer: 0:19 - Von Daimler in die Startup-Welt. 9:34 - Story hinter dem Startup inlytics.io. 15:27 - Wie inlytics.io gewachsen ist und zum Geschäftsmodell. 21:40 - Erfolgreicher auf LinkedIn (mit inlytics.io). 1:00:00 - Fake auf LinkedIn? 1:02:33 - Letzte Worte. --- Weiterführende Informationen: inlytics.io: https://app.inlytics.io/ --- LinkedIn Tim: https://www.linkedin.com/in/tim-schmidbauer/ LinkedIn Bernard: https://www.linkedin.com/in/bernardsonnenschein/ --- Ich freue mich über Austausch: bernard.sonnenschein@datenbusiness.de

Content marketing can feel laborious and intensive, especially for shop owners. But there are productivity hacks and tools to help with e-commerce content marketing that not The post #267 – eCommerce Content Marketing: Strategy Tips for Shop Owners appeared first on Simple Pin Media®.

Anyone who's ever followed a map knows it's important to look up to understand the landscape. Chris Jones joins guest host Courtney Collins to talk about our ever-increasing dependence on data rather than common sense or personal mastery, and why that could be hampering creativity and good ideas. His book is called “The Eye Test: A Case for Human Creativity in the Age of Analytics.”

During a Leading Diversity@Wharton event, Wharton's Stephanie Creary spoke with experts about how increasing access to accurate data can help drive changes in DEI policies.

:  Approximately 800,000 people in the US have a heart attack every year?  1 in 4 people have had previously had a heart attack.  When an individual is recovering from a heart attack or has a serious heart problem, Cardiac rehabilitation can be an instrumental part of not only the individual's recovery, but also in preventing future heart attacks.   Today we are going to hear from Ade Adesanya, Co-founder and President of Moving Analytics, a company that offers Cardiac Rehabilitation in the comfort of the patient's home.  We'll learn exactly what Cardiac Rehabilitation entails, and why many people fail to participate despite the demonstrated success of these programs.  Show notes: Favorite Book:  Crossing The Chasm by Geoffrey Moore.  Podcasts: Tim Ferris Podcast; Access & Opportunity with Carla Harris.

In the first episode with Greg Helbeck we talked about negotiations, raising margins, and the questions he always asks his leads when talking about their property. A lot of his deals are done remotely, which makes it even more important that he stay on top of his analytics. Today we will be diving into what you should be tracking, how you should be tracking it, and who you should be comparing yourself to. (Hint: it's not other people.) Take the Energy Audit at [https://carrot.com/energy] Full Show Notes & More Episodes at CarrotCast.com Mentioned in This Episode:  by Ray Dalio: https://www.principles.com/ by Darren Hardy: https://bit.ly/383CdrS by Dan Kennedy: http://www.nobsbooks.com/  

Jeff Sackman is the founder of tennisabstract.com, a website that I rely on for stats and historical nuggets. On this bonus episode of Monday Match Analysis, we discuss the future of tennis stats and analytics and the obstacles that have prevented the sport from embracing the numbers game. We also discuss ELO, a predictive power ranking system that Jeff has adapted and developed for tennis. --- Support this podcast: https://anchor.fm/monday-match-analysis/support

This week's podcast guest is Steve Scott, Managing Director and Global Head of Workforce Management and Analytics at Standard Chartered Bank, talking about the critical importance of developing a data-driven culture in HR, in order for people analytics to deliver sustainable value to the business. Throughout this episode, Steve and I talk about:How the field of people analytics is evolvingBuilding an effective talent marketplace that functions in a hybrid work environmentThe transformation of people analytics at Standard Chartered, to a value adding functionHow to ensure that the field continues to address business challenges and the future of people analyticsThe role of the CHRO and the people analytics leader in developing a data-driven culture for HRSupport for this podcast comes from Medallia. You can learn more by visiting https://www.medallia.com/employee-experience/. See acast.com/privacy for privacy and opt-out information.

Mark Stouse is the Chairman and CEO of Proof Analytics. He was 2020's Top 10 Most Influential Analytics Leaders. He was also CMO/CCO at Honeywell Aerospace, so he has tons of experience. Mark also hosts his own podcast called “Accelerating Value”, a weekly podcast aimed at guiding people in creating, defending, and proving value with the help of experts. In this episode, Mark discusses how analytics lead SaaS businesses to success as he shares insights most SaaS entrepreneurs need to know about the relationship between analytics and pricing.   Why you have to check out today's podcast: Discover how a different way of consulting like analytics can help SaaS businesses to become profitable nowadays; Know how much of a game changer analytics is in terms of keeping the relationship between customer loyalty and pricing intact; Find out how the scientific sense of inquiry helps pricing people reach greater heights in relation to sales and pricing with clients   “It isn't that you say, ‘Hey, what are you willing to pay for this?' That's not the question. You've got to say, ‘tell me about what you're really trying to solve for here and how big a problem is this to you. What would make you feel spectacular?' Then let's talk about the technical realities, and then let's talk about a price.” – Mark Stouse   Topics Covered: 02:02 – Getting exposed to pricing and learning things through failures with Mark's experience in Honeywell Aerospace and Proof Analytics 04:06 – Diving into the world of pricing with the help of advisors he trust 06:41 – Starting out in a SaaS company and initially doing consulting: a good way for one to be profitable 09:02 – A different consulting model – analytics – for a better, faster, and cheaper reality nowadays 13:16 – Business and the gap it has with data scientists due to the lack of contextual understanding in both concepts 18:23 – What does Proof Analytics charge for and why is that the right thing for them to charge for? 20:20 – Talking about the concept of 10 models equals 10 questions and how COVID affected the business industry in the past two years 26:05 – The differences in the opportunity costs of small and large companies 30:23 – A model as an indicator of customer success and people's obsession with margins 33:25 – What makes SaaS beautiful is that it concerns value at all times 35:30 – Mark's pricing advice for the listeners   Key Takeaways: “If you want to talk about a lesson in the reality of economics, start a SaaS company and you will learn more than you ever dreamed was out there.” – Mark Stouse “The problem has been not the math and not even the data. It has been the issue of how do we operationalize analytics so that everybody is able to make a better decision today than they were making before when they didn't have analytics. It really is taking the existing reality and making it better, faster, cheaper.” – Mark Stouse “Data scientists really don't typically have much subject matter expertise about any part of the business, so as the business person, you have to be very prescriptive with the data scientist in terms of laying out the non-mathematical equation.” – Mark Stouse “If you're a very large enterprise and you're spending $150-$200 million on marketing, what you are really after is maximizing the upside and minimizing the negative impact EPS from bad investments. That's what you're really after. If you are a much smaller company, you're really trying to avoid, among other things, being a two-time loser.” – Mark Stouse “The intersection of customer loyalty and pricing is also a piece that is usually ignored, because pricing is seen in a very short cycle sense rather than something that's a longer time.” – Mark Stouse “The human being has become key to the success of set which probably really and truly always was or should have been. There was just this unhealthy obsession with 90% profit margins.” – Mark Stouse   People / Resources Mentioned: Proof Analytics:https://www.proofanalytics.ai/ Honeywell Aerospace:https://aerospace.honeywell.com/   Connect with Mark Stouse: LinkedIn:https://www.linkedin.com/in/markstouse Email: stouse@proofanalytics.ai   Connect with Mark Stiving:    LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

As we leave 2021 behind, it's time to look at the economic outlook for the construction industry in 2022. For that, we turn to Richard Branch, Chief Economist at Dodge Data & Analytics and anchorman for the prestigious and widely-circulated Dodge Construction Outlook. In this episode, he highlights some of the challenges and opportunities the industry will face in the coming year. We discuss: Which construction sectors can expect the most growth and opportunity in the United States Guidance on how to tackle the biggest challenges facing the construction industry How the newly passed infrastructure bill will impact the industry outlook   Mentioned during the podcast: Episode 22 of Digital Builder w/ Karalynn Cromeens Episode 23 of Digital Builder w/ Stephan Mansour   Digital Builder is hosted by Eric Thomas of Autodesk. Hear more episodes like this one by subscribing to Digital Builder on Apple Podcasts, Spotify, Google Play, or wherever you listen to podcasts. Can't see the links? Just search for Digital Builder in your favorite podcast player.

Have you ever wondered any of these questions? What's the difference between reach and impressions? How can you use insights and analytics to understand what content your audience resonates with the most? Why is understanding your analytics important? Well then look no further because this episode has all the answers you need to start using instagram insights to your advantage. We go over all the terms you need to know and what they mean, and also how you can use them to figure out what content is driving the most traffic to your page. Shownotes Link: https://sarahelrodblog.com/instagramanalytics/ BCP Instagram: https://www.instagram.com/brandedcowgirlpodcast/ Sarah's Instagram: https://www.instagram.com/mrssarahelrod/ BCP FB Group: https://www.facebook.com/groups/brandedcowgirlpodcast

Are you growing your agency to sell it in the future or prefer the idea of building a lifestyle business? Maybe you don't have to choose. When Anna Mannerfelt created Wired Mustang, an agency specializing in brand development and equine marketing, she decided selling her business was not the ultimate goal. Instead, she created a business to support her lifestyle. In today's episode, she sat down with Jason to talk about her negative experiences with agencies and why she fired a few plus the two-fold job of agencies. She also discusses why creating a lifestyle business doesn't mean you can't one day profitably sell it. 3 Golden Nuggets Why clients fire agencies. Before starting her own business, Anna dealt with many agencies and even fired some after growing tired of a common mistake: the over-promise. Agencies assured they had the capabilities and experience to take on the task and then ultimately would not deliver. “It's like dating,” she says, “anyone can be a good salesperson, but can you actually deliver what you promise?” Make sure you're really good at something before you find yourself in a situation where you can't deliver on promises to clients. The two-fold job of agencies. In her opinion, an agency should, first of all, make their clients look good, whether by brand design or website or billboards. But most importantly, an agency should increase their clients' sales. Analytics is all good but by the end of the day, are you increasing sales? She makes sure to ask clients if her agency is getting them more business. And if not, it's time to find out what they are doing wrong. Having a lifestyle business. We usually talk about the mindset of growing an agency to then sell it and enjoy the lifestyle you want. Anna says she would be bored out of her mind without something to do and preferred to build a lifestyle business. In Jason's experience, we should all strive to design our business around us rather than having a business that controls us. There are a lot of negative ideas about having a lifestyle business but you could also sell a lifestyle business if you choose to. After all, any business is about setting up the right system and the business operating without you. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Building a Successful Lifestyle Business That You Could Sell in The Future {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, everybody? Jason Swenk here and got another amazing episode for you. We're going to talk about growing and scaling your agency and really creating an agency that's a lifestyle business. I know a lot of times we talk about growing an agency building up real big and selling it, but what about if you just want to do a lifestyle business? On today's episode we're going to talk exactly about that, so let's go ahead and get into the show. Hey, Anna. Welcome to the show. Anna: [00:00:31] Thank you, Jason. It's great to be here. Jason: [00:00:34] Yeah. So I'm happy to have you here. Tell us who you are and what do you do? Anna: [00:00:38] Sure. I'm Anna Mannerfelt. I'm the co-founder of an agency called Wired Mustang and we're based out of Denver, Colorado. Jason: [00:00:46] Awesome. And, uh, tell us, how did you start the agency and why did you do it? Anna: [00:00:50] Oh, my goodness, Jason. So I've been in marketing for 30 years, started way back when in Sweden and advertising. And then when I came to Colorado a few years ago now to start over, I saw there was a need for businesses to be represented correctly online with actual professional digital marketers. And having hired and fired a lot of agencies throughout the years, I saw there was a gap for this and a need for it, and also, uh, an opportunity for us to set up a business that we feel very, very strongly about, but also more of a lifestyle business that coincides with our personal interests with horses. So, there you go. Jason: [00:01:31] That's awesome. And what were some of the things that when you were working with agencies and in your past, you said, I fired a lot of them. What did they do to get fired? Let's start it there. Anna: [00:01:43] The over-promise. They said, we can do this or we've done this a gazillion times. They over-promised and they come in and do, it's like dating, you know, you go in and you work for the agency. They, they, they're singing and they're dancing and they show their pretty graphs and analytics and all that goody stuff. But most of it was just show. It was all bullshit. I don't know if I'm allowed to curse. I'm sorry if I do. Jason: [00:02:03] No, you're allowed to. Anna: [00:02:05] Okay. Awesome. It was just smoke and mirrors and it's just like any relationship. Anyone can be a good salesperson, but can you actually deliver what you promise? So that was something that, uh, throughout the years and in the advertising agencies and also in marketing, when I was on the corporate side, it was just very frustrating because you get sold this big hoopla of we're going to do this for you. But by the end of the day, Jason, in our view, in my view and agency's job is twofold. Number one is to make you look good, whatever that is. If it's a brand design or website or billboards, whatever it is that you are a professional at. Then, more importantly is two, are you increasing your clients sales? Not just make you look good. That's something that we are super stickler at over here at Wired Mustang. We are a little bit of control enthusiasts, some will call you a control freak. I say that that's awesome. Analytics is all good, but by the end of the day, are you increasing sales? We ask our clients, are you getting more patients? Are you getting more signups with your insurance? Are you getting more of this and that? And if not, what are we doing wrong? Jason: [00:03:15] Yeah, that's kind of the thing that I've seen over the years when we're interviewing agencies for the show or for the mastermind, you know, the prerequisite is, is like, are they delivering the results? And I have so many people that go to me and they're like, hey, um, does your training show me how to do a particular service? I'm like, no, it doesn't. It shows you exactly, like… It's already assuming you know how to do something really well. You shouldn't start an agency if you're not really good at something. I see these people creating courses, going live anywhere, travel the world. Own an agenc… like, I'm like, no, I don't do that. So let's switch to the lifestyle part because I liked the lifestyle part. Because a lot of us think, let me sweat in blood guts all over the place for five, 10 years, build up an agency and sell it. And then I can have the lifestyle I want. Why did you decide right off the bat to create a lifestyle business for your agency? Anna: [00:04:15] First of all, I'll be bored out of my mind if I retired on nothing to do. That's number one, you have to have something to do. And when it's a lifestyle business, it doesn't feel like work, Jason. It's we get up in the morning at 4:30, we go to the gym cause we all have to stay in shape, right? The older you get, the more you have to work. Same goes with your business. We start at 6:30, 7 AM every day, but it doesn't feel like work because it's work, but it's just part of it. You become so close with clients that you're feel that you're part of their process of becoming successful. And when you share the same values of whatever it is that their products, goods, and services are, it's so easy to just become part of your everyday without feeling it it's a job. And working in corporate and worked for agencies and you, you don't work for anyone. We're all working for our clients, but it doesn't feel like a job. And a lifestyle business is something that when we repositioned Wired Mustang, we said, you know, this is our lifestyle. We do this so we can ride our horses so we can be part of the equine industry and build brand successfully, and also be better for even smaller brand owners out there to help them to be better with their business. Jason: [00:05:35] Are you looking for a reliable partner to increase your agency's bandwidth so you can take on more projects? You know, our partner at E2M wants to help you grow your revenue, your profit margins without increasing your overhead costs. Now, they're a white label, web design and development agency that's been providing white label services for the past 10 years to agencies all over the world. Their team is over 120 experienced, skilled digital experts that's highly motive to help you get more done in less time. Now they can help you in all kinds of digital areas, including web design development, e-commerce, SEO, copywriting, content marketing, and a lot more. If you're not sure whether he is the right fit for your agency, I want you to check out their flexible and transparent pricing model. Go to e2msolutions.com/smartagency. For a limited time, they're offering my smart agency listeners 10% off for the first three months of service. That's e2msolutions.com/smartagency. Well, yeah, I believe everyone should design their business around them rather than have their business control them. Because you know, for many years I thought the opposite. I thought, you know, I'm going to build the business to sell it and basically created this huge prison around me. And then when I did sell it, I was depressed cause I, I did want to work. You know, I didn't want to work as much, but I want to be able to pick and choose. And I think just the stigmatism when people are like, oh, I have a lifestyle… It's like, this is a lifestyle business now, but it's a big business. And it fuels a lot of different people and industries and all that different kinds of things. So, but I designed it around my lifestyle, but then it has to help out other people and just go around and around and around. Anna: [00:07:32] Right. Everyone's probably heard of operating within your sphere of genius. And then that's so easy to do that. And you are operating within your sphere of genius and so am I. So it's our team. So I mean, that's, that gets their blood, sweat and tears and some days I just kind of wish I'm like, why am I doing this? Why am I not back in corporate America and the next second I go, oh, here's why. Jason: [00:07:54] Yeah. And, and I feel you can sell a lifestyle business if you want. It's all about… Any business is about setting up the right system and the business operating without you. Because when I look at a lot of lifestyle businesses, I look at, wow, man, they have a lot of freedom to do other things because they have allowed it, and it's not all dependent on that owner or that one particular person that does everything. So it does open up the door, but I just wish people would not say lifestyle businesses are a bad thing. I think it's a really good thing. Anna: [00:08:28] Oh, no. As long as you have your brand lingo and your brand positioning, you can let someone else run with it. And I think that's why we're doing, I'm knocking on wood here, knocking on wood, whatever I'm doing. It, it works for us, uh, really, really, really well because everyone within Wired Mustang, they know our brand lingo, our tagline is increased online horsepower. Yes. We trademarked it. And I've seen other agencies out there that have genius positioning because they stand on and then it makes it so much easier to not have to be involved in everyday. And whomever is taking over, stepping in, if it's a project manager, does that, they know there's certain look and feel with Wired Mustang probably was saying with your business, you know? Jason: [00:09:11] Oh, yeah. And there's freedom in that. And one of the questions I ask a lot of people is like, like, how happy are you in your business? Like, on a scale of one to 10. And like, if all of you listening, the two people listening out there… So if you really are honest with yourself, like give yourself like 10 being the best one being the worst, uh, seven is a cop-out number. You're not allowed to do seven. Where would you rank your happiness in your business? And I think a lot of you would find that you're in a failing grade. And so what are you going to do about it? Especially with, you know, new year coming up, you know, or new year's already here depending on when they release this or when you listen to it. Yeah, you need to figure that out and make those adjustments rather than the reactive, because I find too many people being reactive out there. Anna: [00:10:00] Yeah, you'll have to be proactive. I mean, it's, it's, you can sit on the pity train or you can get off it and do something proper. No, no one's going to, and that's the benefit of being a business owner and you probably agree with this, Jason, is you have the power to do whatever you want to change it. If it's not for you, you can always go and work at… I don't know, Starbucks or Walmart or whatever you want to do, or step back to corporate, if you do that, but you have to give it a go if you're brave enough to do it, you won't regret it. Jason: [00:10:27] Yeah. There's always something else and there's always multiple paths that you guys can choose. Well, this has all been amazing, Anna. Is there anything I didn't ask you that you think would benefit the audience? Anna: [00:10:37] Oh, my goodness. That was a, that was a very pregnant pause right there. No, not at this point, but one thing I think is super important. You have to stick to the benefit for the audiences that if you believe in doing something, go for it. There's always going to be a Debbie downer saying, oh, you can't do that. Of course, you know what? If someone says, I can't do it, I'm going to prove you wrong. I'm going to do it even better. And I think that's something that when people say can I do this? Can I do that? Of course you can. It's, it's all in your head. Jason: [00:11:03] Yeah, exactly. I love it. What's a website, what's your website where people can go and check out the agency? Anna: [00:11:08] Well, it's www obviously, but wiredmustang.com and focusing predominantly on the equine-related businesses here in America. And it's a big business, uh, not just horses and tack, but everything around it. So, yeah, anyone want to feel free to go there and feel free to shoot me an email as well, if they want to. Jason: [00:11:28] Awesome. Well, thanks so much, Anna, for coming on the show. If you guys enjoyed the episode, make sure you subscribe, hit that little bell button so you don't miss out on any episodes. And if you want to be around amazing agency owners that can see the things you might not be able to see and show you the things that are working for them and others, where you can have a hypergrowth and scale faster and scale smarter and have a lot more fun, I'd love to invite all of you to go to digitalagencyelite.com and check out that page for you. That might be the thing that's looking or that you've been looking for to get you to the next level you might've reached your top of the mountain that you think of, but I can promise you there's a mountain behind you that we can help you out. So make sure you go there now and until next time have a Swenk day.

Watch the video of this episode: https://youtu.be/nLf0_0I6uvU Resources: https://abseil.io/resources/sweatgoogle.2.pdf https://register.gotowebinar.com/register/6783119648565141771 https://services.google.com/fh/files/misc/practitionersguidetomlopswhitepaper.pdf https://theartistsofdatascience.fireside.fm/andy-hunt https://www.benjerry.co.uk/flavours/flavour-graveyard/rainforest-crunch Don't forget to register for regular office hours by The Artists of Data Science: http://bit.ly/adsoh Register for Sunday Sessions here: http://bit.ly/comet-ml-oh Listen to the latest episode: https://player.fireside.fm/v2/eac-KT9/latest?theme=dark The Artists of Data Science Social links: YouTube: https://www.youtube.com/c/HarpreetSahotaTheArtistsofDataScience Instagram: https://www.instagram.com/datascienceharp Facebook https://facebook.com/TheArtistsOfDataScience Twitter: https://twitter.com/datascienceharp

Emily & John discuss MLB & MLBPA finally meeting, Rachel Balkovic, Genevieve Beacom, the future of women in baseball, Jon Lester retiring, the Mets retiring Keith Hernandez's number, crossing the picket line, David Cone, The Book of Boba Fett: Chapter 3, voicemails, Top 6 Pros Who…WHAT?!? & more! 

On today's BONUS Saturday Episode of Take It Easy, Walter B J Mitchell and I discuss all 8 of the NFL Head Coaching openings, and how difficult it is to keep your job when you don't have one of the 10 elite QBs. We also discuss Brandon Staley, John Harbaugh, and how coaches manage games based on personnel, numbers/data, gameflow, and more. We also discuss how wrong it is that the Chiefs are the #2 seed and the Titans are #1, the Eagles-Bucs game, and which of the playoff games Kyle is going to skip during the 25 hour Wild Card Weekend This show is presented by BetOnline Sportsbook. Use Code "BLEAV" for a 50% bonus on your initial deposit

Scott Taylor: https://www.linkedin.com/in/scottmztaylor/ https://www.metametaconsulting.com Watch the video of this episode: https://youtu.be/LZHB6wcAUdg Memorable Quotes from the Episode: [00:26:52] "... if the Data science community worked more closely with the Data management community, I think we can, you know, let's stamp out wrangling or at least munching. Let's stamp out munching at least in our lifetime, since so many of those issues that people spend time on could be solved in the Data management side of the house. They may even have that data. I don't know how many times I learned at DB even at DB, where people were just like kind of starting over looking at something, it's like, you know, there's an existing list somewhere." Highlights of the Show: [00:01:29] Guest Intro [00:03:42] Where'd you grow up? What was it like there? [00:05:07] How did you get education in the United Nations School? [00:07:06] How how did you get into Data? [00:07:54] What was the first job you had? [00:09:52] How did you end up learning about "Data"? [00:12:56] What are the four Cs you talk about in your book? [00:13:37] How have databases transformed from the time you started working on it? [00:29:31] What would be the first thing you do to help your organization start on a path to creating a Data strategy? [00:46:02] Random Round [00:46:07] It's one hundred years in the future. What do you want to be remembered for? [00:47:22] When do you think the first video to hit one trillion views on YouTube. Will happen and what will it be about? [00:48:41] So what are you currently reading? [00:48:57 What's something that you watch recently? [00:50:36] What about music? What do you got on repeat? [00:51:15] What makes you cry? [00:56:10] What talent would you show off in a talent show? [00:58:28] What are you interested in that most people haven't heard of? [00:58:43] What's your earliest memory? Don't forget to register for regular office hours by The Artists of Data Science: http://bit.ly/adsoh Register for Sunday Sessions here: http://bit.ly/comet-ml-oh Listen to the latest episode: https://player.fireside.fm/v2/eac-KT9/latest?theme=dark The Artists of Data Science Social links: YouTube: https://www.youtube.com/c/HarpreetSahotaTheArtistsofDataScience Instagram: https://www.instagram.com/datascienceharp Facebook https://facebook.com/TheArtistsOfDataScience Twitter: https://twitter.com/datascienceharp

Today's Co-Hosts: Ben Criddle (@criddlebenjamin) Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcastshttps://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id996764363Google Podcastshttps://www.google.com/podcasts?feed=aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvMTM2OTkzOS9lcGlzb2Rlcy9mZWVkSpotifyhttps://open.spotify.com/show/7dZvrG1ZtKkfgqGenR3S2mPocket Castshttps://pca.st/SU8aOvercasthttps://overcast.fm/itunes996764363/cougar-sports-with-ben-criddle-byuSpreakerhttps://www.spreaker.com/show/cougar-sports-with-ben-criddleStitcherhttps://www.stitcher.com/s?fid=66416iHeartRadiohttps://www.iheart.com/podcast/966-cougar-sports-with-29418022TuneInhttps://tunein.com/podcasts/Sports-Talk--News/Cougar-Sports-with-Ben-Criddle-p731529/

On this week's episode of the Off The Charts Football Podcast, Mark Simon (@markasimonsays) welcomes fellow SIS members Alex Vigderman (@VigManOnCampus) and Nathan Cooper (@ncoopdraft) to the show to look ahead to the first round of the NFL playoffs. The group begins with a discussion about the non-division winners and their chances in the postseason, assessing the 49ers (0:35), Raiders (4:18), Patriots (7:52), Cardinals (10:34), Eagles (14:45), and Steelers (15:23), before moving on to a look at the season's leaders in Total Points at each position (17:24).  Thanks for listening. You can email the show with feedback at offthecharts@sportsinfosolutions.com and don't forget to follow on Twitter @SportsInfo_SIS and Instagram @sportsinfosolutions. For more, check out: sportsinfosolutions.com SISDataHub.com

Competition Is Better Served As Co-opetition   Lori: Hello everyone, welcome back to the third Episode in our Manufacturing Mavens Podcast Mini-Series! Let's get started by introducing my co-hosts for the series, Kristina (Kris) Harrington and Erin Courtenay.     Kris Harrington is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business. This led to the development of Equip, an eCommerce, eCatalog, and Analytics solution for manufacturers and distributors who want to grow their business online.   Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future.   I'm going to start today's episode by leading with a bit of a story of what I learned over my years of running my business. When I started, I was ignorant and thought that I had to do it all on my own and figure everything out by myself even though I truly had no idea what I was doing! For some reason, I had the belief that when I figured something out, I shouldn't share it with others because they should have to figure it out on their own as well. As I have developed in my professional career, my thoughts around that have evolved and I actually feel the opposite way now! A couple of years ago I attended a networking event and met a new agency owner. She was in the same mindset as I was when I first started my business so I offered to connect with her and I just shared everything I learned in the 10 years I had been running my business. She was amazed that I would be so open with my experiences and from that connection, we now have such an amazing relationship where we share wins and send opportunities to each other. That brings us to today's topic which is cooperating with your competition.    Lori: Let's dive into it! How would you two describe competition and co-opetition?    Erin: When we're looking for definitions of competition, I think the good thing that competition does is it drives us to do better! Ultimately, competition is about the drive to achieve. There are a bunch of unhealthy things that can go with that, but that's the part that we need to keep alive and we need to kindle in our business and throughout our business. But co-opetition is a behavior and it's the behavior that helps you do better, and that helps you be better. So who or what is a better resource for achieving greatness than other folks doing what you do? So the co-opetition is really about achieving with your peers.   Kris: When it comes to I guess the definition, I like to think of a pie and when it's competition, one company gets the whole pie and oftentimes there's a winner, and there's a loser because someone gets 100% of the pie and the other gets zero. But when it's co-opetition, there could be some sharing of the pie, and often, when we think about it in terms of business and going after a business deal and being rewarded and earning the business of a customer, my hope is that when we are cooperating with our peers to solve a problem for a customer, maybe the circumference of the pie can grow. Now, you might not get 100% like you were in competition, but if you're doing well for the customer, the customer wins and we win in helping to bring our strengths together to solve the problem for the customer.    Lori: At what point did you start to think differently about your competition?   Kris: I've always been an athlete, and I have been in individual sports like I ran cross country, and while there's a team aspect to cross country, there's also that individual aspect. I also played basketball and soccer where you need a team in order to succeed. I always loved team sports, and I loved bringing out the best in everyone that was competing and I feel like I learned that early on. Now, as I've grown and come to be a professional and I'm in my career and I'm going after business and running a company, I realize that we have strengths in our niche where we play and other friends and competitors out there who are competing for the dollars available inside a manufacturer, let's say, in a particular time period and they have dollars available. So we're kind of competing for those dollars, but to solve the problem for the customer, we can bring our strengths, but our strengths don't always meet the full needs of what the customer is looking for. So that's when I started to realize that if we bring these other people in who have these great resources and ideas, and the strengths and the gap areas that we don't fit, we could actually be stronger together!   Erin: When I began my endeavor in manufacturing, I was very wary and I wasn't sure who was okay to talk to. I was introduced to another E-commerce expert and I felt shocked, first of all, that they would want to have a conversation with me. Second of all, their transparency, their absolute delight and excitement for me that I was out there and I was going to be doing this took me aback. It wasn't very long after that, that I became part of this amazing network of other experts in our field, and it just transformed our attitude in our approach to business at Earthling, because we understood better after getting to know these folks what we were good at, and what wasn't necessarily our best specialty and where we should refine and where we should turn to others to get the benefit of their expertise. So I think a lot of it goes back to LinkedIn and the social selling experience that illuminated for me why co-opetition is such a healthy and productive way of doing business. Lori: What are the risks and rewards of co-opetition and do you two have any specific examples you can share?     Erin: This is a good question because it gets into the uncomfortable parts of co-opetition. The risk is about the vulnerability that you have to bring to co-opetition and that vulnerability is the good part, but if there's any lingering anxiety, fear, insecurity behind that, it can damage relationships and impact your performance. So when you move into a cooperative relationship with someone, you need to do some self-reflection and know that that's where you want to be and what you really want to do. So the risk is that you don't do that self-reflection, you get into the relationship and you start having those sort of yucky territorial situations. Thankfully, there are a lot of advantages in terms of co-opetition. You asked me about an example so we had an opportunity that was an RFP which came into Earthling, and there were a couple of other agencies who specialized in different areas than we did, who we had worked with in the past on similar projects. They both approached me when I was new in my role and had the thought that I was gonna win at all so I said, "No thank you," which was naive and dumb on my part, because had we worked together even though we did win the project, we still ended turning to them to get help. But I had done exactly what I described before where it sort of poisoned the well with my competitive thinking and was unable to make the best of the relationship. We did very well with the client, but the relationship was tense the whole time. After that, what I gained was knowing what our specialty was. When we respond to these RFPs, sticking to our specialty and are very comfortable reaching out to other folks for their specialties so that we can deliver the best product for the client.   Kris: For me, it's that disbelief that you might give away your secret sauce, that there's something special your organization is doing, and you have a way of doing it. I loved what Erin said about vulnerability and I also think that the dollar value change is something that is a risk, depending on how you might have planned for something as you've thought about it. When you asked for examples, I was just speaking to another woman yesterday and she's covering the aviation industry and the aviation industry is the industry that we would be a great fit for, but we just don't have a lot of experience. As I was speaking to her, I thought, "Wow, what an introduction and an opportunity for us," because she has credentials that we don't have, but would certainly be required, that could help us actually participate in a space where those credentials are required, and where there's a high level of regulation and other things happening. So it was just a great example of when you meet other people, and you think about places where you would like to take your business, some people may already be there, and they have the strengths around that area. Your product, your solution, your teams, may bring some very valuable aspects to that as well, but you need a way to get in because you don't have all of the experience that's needed. That's just a relevant example that came up with discussions yesterday and I think it just shows you that co-opetition can bring you into new markets or new places that your company can participate in if you're open to it!   Lori: How do you think the outside world perceives co-opetition?    Kris: Speaking about manufacturers as the target customer group for this conversation, I think they think they're winning when companies come together. I think that when they have a problem and need help, oftentimes, it's very difficult to evaluate and come to one conclusion that this vendor can do it all for us because more times than not they can't because there's a list of requirements, a list of needs and services that need to be provided and maybe the manufacturer doesn't have the experience or the capacity to do it themselves. So they are reaching out to others to help solve the problem and I think that they're going to expect more of that from vendors to be able to come together and collaboratively help them with their solution. I think it makes their job a bit easier because then they don't have to identify one and in the end, they're winning!    Erin: I think it's a good look because it just demonstrates skill and competence. Willingness to engage with your competition means that you understand the value to the customer and that that's your priority. In the conversation I had yesterday, we were talking about the transactional nature of business and how that can lead to a client or a customer feeling like they're just a transaction and not a person or a company. When you bring yourself, your competition, and your co-opetition partner to the relationship, that client knows that the value of what you're bringing is the priority, not just the transaction that you're trying to engage in with them. I also have a great example of just evidence that people love it. I don't know if anybody's on Twitter and has seen this sort of Twitter roasting wars that the fast-food restaurants do each other? First of all, it's hilarious and entertaining, but second of all, I think it's just a good look for all the brands because they are competing in a cooperative way which makes it a win-win for everyone. So I think it's a wise choice when you think about the customer perspective.   Lori: Heading into the future, what do you think will change in relation to competition and co-opetition?   Kris: It feels to me like more and more businesses are getting specialized and as we get specialized and focus on what we do well, we're going to need other organizations to help complement us to solve the big problems that come up in the world. So I think that this isn't going anywhere, in fact, it's going to be something that we're going to continue to see in the future.   Erin: I agree. You've heard of these two big news breakups recently with GE and Johnson and Johnson, these monolithic companies who it's not working out to do at all and be at all. That's sort of the inverse of what we're talking about today where somebody is trying to capture all of it, but it just can't hold. So as Kris mentioned, the specialization becoming the forefront of so many business models is going to drive a need for co-opetition, but then on top of that, we're going to have to develop the skills to do that. This wraps up our 3-part mini-series.  If you are joining us at the tail-end, I highly recommend you take a listen to Part 1 and Part 2.  Part 1 we dove into Social Selling and Part 2 we discussed manufacturing and digital transformation. Reach out to Lori if you're interested more about strategic digital marketing, reach out to Kris if you want to learn more about manufacturing eCommerce solutions, and reach out to Erin if you're interested in learning more about manufacturing consulting services.   Head to keystoneclick.com/mavens to learn more about your hosts and their exclusive offerings available for Mavens listeners! 

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School district negotiations with teachers unions can be challenging. School business officials not only have multiple stakeholders to work with and keep informed — including the school board, administration and staff, and the surrounding community — they are also tasked keeping the district solvent in the long term. Without a solid picture of the districts' financial status both now and projected into the future, it's hard to know how dollars should be allocated in union negotiations.In this conversation with Kim Knight, Executive Director of Business Services at Dieringer School District in Lake Tapps, Washington details the role that analytics play in providing that financial picture, and how she and her team prepare to come to the collective bargaining table. She describes:The questions they ask and the data they look at to answer themHow they prepare and present data to teachers unions, the school board, and the community, to tell the story of where the district's finances are today, and where they expect them to be in the futureHow clear, solid data and analytics helps to build trust between parties during collective bargainingHow the use of analytics ultimately helps their business office decide how to put funds to the best use to serve students

Manufacturing Mavens Episode 2: Digital Transformation In The Manufacturing Industry   Today's episode is Part 2 of our 3-part Manufacturing Mavens - a BROADcast Mini Series. I've got 2 guest hosts with me for this mini-series! Kristina (Kris) Harrington and Erin Courtenay. Part 2 is going to be Guest Hosted by Kris Harrington. Kris is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business. This led to the development of Equip, an eCommerce, eCatalog, and Analytics solution for manufacturers and distributors who want to grow their business online. Take it away, Kris!    Kris: Thanks, Lori! Happy to be here. Let's start this show with a quick introduction to our hosts.   Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future.   Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge - gained from experience and education, She can see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies such as ABB and Syngenta to micro-business owners, to achieve their marketing goals. Lori carries her energy and drives into her professional engagements in order to empower and educate other fellow life-long learners.   Thank you, mavens, it is such a pleasure to be here with you both today. As a former leader in a global manufacturing organization responsible for growing equipment and aftermarket sales, and now a leader of a digital eCommerce company, I am often reminded how much things have changed in just the past twenty years. I mean, I can remember when I was so excited to get a Blackberry phone (remember those?) so that when I was traveling to remote mining areas and arrived at my hotel, I wouldn't have to hook up my laptop to the dial-up hotel internet connection just to check my emails to make sure I didn't miss anything important before going in to visit my customer the next day. It was so much faster to check them from my Blackberry, and for me, this was roughly 2007.   Fast forward to today, now if a manufacturer were to roll out an eCommerce solution like Equip, if I were still that same sales leader visiting my customer, I would be able to stand next to their machine in the pit and pull up full product bills of materials, identify the products from a 3D interactive drawing, add them to a shopping cart and send them a quotation all from a smartphone or tablet. The customer experience opportunities are incredibly different today for those manufacturers who are ready to make the leap into digital self-service. And this is just one example of the type of digital services available. This takes us to today's topic - Manufacturing and Digital Transformation where we're going to talk about manufacturers and their journey toward digital transformation.   Let's get into it. To set the stage, Erin and Lori, I would like to hear how each of you define digital transformation for the manufacturing industry?   Erin: One thing it always goes back to his business goals. Your business goals should define your approach to digital transformation. In manufacturing, I see a couple of things that define digital transformation. The first is digital transformation as cultural transformation. So opening the business culture to digital tools, be in sales, operations production is a cultural change. And so the digital transformation has an impact on everyone, and how they identify as part of the organization. The next component of digital transformation is maintenance or growth strategy for your business. So tools like eCommerce, ERP, automation are becoming sort of the oxygen of all businesses, and manufacturing is no different. So to breathe, to grow, it can't be ignored, digital transformation is going to be foundational.   Lori: I resonate with everything you said, and especially the cultural component because regardless of any transformation that you are incorporating into your business, you've got to get everyone on board and it's sometimes very challenging to do that if this is the way we've always been doing it for the last 40 years and you're trying to teach an old dog new tricks. I like to compare it to what manufacturing has been doing already with regards to automation, robotics, and creating efficiencies in their business, I think it's no different when you're looking at other segments of the business such as marketing, sales, and the communications and that relationship and that nurturing and it's just taking that transformation or that evolution of what's happening, and applying it to different segments of the business. You mentioned ERP systems, which are taking all elements of your business and combining them into one extremely useful digital tool and resource. But the critical component of that is the adoption of getting all components together and then getting all of the business on board with how to use that component. If you're looking at marketing automation, you need the sales and the marketing team working together on the same page and it's all about maximizing the relationships. COVID taught us real quickly that you can have relationships that aren't in person shaking hands, and that you can still nurture and create new connections.   Kris: I know there have been numerous articles written about this, but I am curious, based on each of your experiences, what do you think are the three most important reasons why manufacturers need to be prioritizing digital transformation?   Lori: It's hard to pick only three. I'll start with something that carries over from the last question, which is that efficiencies are there. Just like in the machines and the equipment at the plants, there are efficiencies in leveraging the digital tools and resources out there. We're all in that marketing and sales side of things, but we really focus on maximizing and shortening that lifecycle and making it easier to have those conversations with your clients or your potential clients. The second one, I would say is this next generation, the current generation is online. That's where your next client is hanging out. They're not going to answer the phone, they're not always going to show up at a trade show because I think trade shows are more of that nurturing opportunity. Using SEO making sure your websites getting found online, leveraging social media to tell your brand story, and creating efficiencies around that is going to help you to continue to find that next client. The third thing that I think is the most important actually out of all these three, is what your customers are expecting. They're expecting to have a conversation on your website using a chat feature, they're expecting to log in to place an order online and just repeat that order and not have to have a conversation or get an instant quote, or whatever it is. If your customers are expecting this, you have to make this transformation.   Erin: My response to three reasons that digital transformation is more of a big picture kind of thought. First is attracting and retaining a workforce. Younger generations, like Lori, pointed out, expect and anticipate a digital forward work environment. If you can't provide that, that's not going to be appealing to younger people. We all have heard about how workforce attraction and retention is a big issue in manufacturing so digital transformation, not only for the functional parts but going back to that cultural idea, demonstrating that your digital forward as a company or as an organization. Next is modernization. I mean, we don't leave our baskets anymore. We're not horse-drawn carriages, we're digital so it's time to get there. Then the last one, I think this is not spoken about enough is pleasure and freedom. I just was in a webinar the other day which talked about the future and technology and what it can do for us. If we can lean more heavily on digital tools to do sort of the mundane things for us, it can open up all these possibilities of creativity, of moving ahead, of offering us time to do the things that we really love and care about, and value. If we're going to get there, that means we all have to participate and contribute to digital transformation, not just wait for it to happen, because then that's something that's happening to us, not something that's happening with us.   Kris: The world is a bit of a crazy place right now, what do you think are some of the biggest challenges manufacturers are facing today that may be preventing them from moving forward with their digital journey?   Erin: This is where I may get a little controversial. I think one of the biggest challenges is rigid industry leadership that is not helping lead us into the next era with digital transformation. I see people like Matt Goose and Eddie Saunders doing much of the heavy lifting. These are folks that are getting young kids excited about manufacturing by meeting them where they are and they are doing that heavy lifting. I'd like to see more of that from industry leadership. So it's a little bit of a prescription and also a diagnosis mixed in together.   Lori: Erin, I just have to say that I love your perspective. My answer is from a bit different perspective in that I think part of the challenge is that to some extent, it's cluttered. There's a lot of information coming from a lot of different directions and you don't know where to start. I think there's also this fear of the unknown because it can be a big investment. I know that these manufacturing organizations, when they invest in a new piece of machinery, they have so much confidence that it's going to produce a certain volume of new business for them, and they can get so much work done. But when they're making this investment into this unknown territory, where they don't have their historical references for themselves to have confidence on how it's going to improve their business, they're really just trusting kind of someone else's opinions, but there are opinions on all different spectrums and there are all different ways to tackle this. So I think that's where there's a lot of hesitation and reservation to move forward.   Kris: If you could offer one piece of advice on how digital can help solve the challenges preventing companies from moving forward, what would it be?   Lori: To solve the problem based on how I answered the last question, I would say manufacturers need to start having the conversations with those that are doing it right now and start asking some intelligent questions to build their confidence and really just get that conversation going, which is what we're doing right now. They have to have true curiosity into this topic in order to have any movement going forward and helping them solve some of these bigger issues where digital can do so much and solve so many problems. Yeah, it is a time and financial investment on the front end, but the long end return significantly outweighs any current hurdles that someone may be having right now. So my very simple answer is to start talking about it and start asking questions.   Erin: A challenge that keeps folks from moving forward and I think I'm going to name that challenge as thinking that you're locked in a rigid mindset. Whether that's before you get started with the technology, or you might even be mid-technology and so that brings to mind this example of somebody that we worked with. They had a transportation management system platform that they were using and it just kept not being the right solution for them. Over and over again, they were running into roadblocks and barriers and they asked us how we could help them. We suggested to them that they should make their own because it could fit their needs and might even save them money. They decided to try it and not only did they save money, but they also ended up making six figures from that platform, because they were able to then sort of rent it out to some other folks as well. So just knowing that one of the great things about digital transformation is flexibility is the ability to name your own solution. It can be daunting, I totally get it, but if you keep that in mind, that you should ask for what you want, you should know what you want and ask for it and not be let alone by the no's, that will help you really move forward.   Kris: What services do each of you offer that support the manufacturing industry?   Erin: At Earthling Interactive, we do take that consultative approach. Yes, can seem off-putting at first, but what that allows us to do is though, is we are adept at starting where you are, where our clients are. For example, so many manufacturing websites are, frankly terrible, and they're out of date. But you can actually accomplish a lot with just a website refresh, and not just because of how it looks, but it can function and be a very powerful tool for you and your business. We can start there, let's just get you a new website. But we're also great at modifications and fixes. For example, if you're running a technology that's falling short of your expectations, like that example that I mentioned before with the TMS system, or let's say you've got a time tracking system that isn't conforming to your business model, we can help it get there, we can help do those tweaks in those modifications so that you have a tool that really works with your business, and helps you accomplish your goals.   Lori: At Keystone Click, we brand ourselves as a strategic digital marketing agency. What we're doing is really focusing on our clients' customers. So you the manufacturer, you're trying to get new customers, and we get inside the head of your customer and really figure out what is that customer journey? What is the pain that they initially have? How are they searching for that pain? Because people don't know what the solution is the right way they know what the challenge is that they're facing. Then how do we position you and tell your brand story in the digital space so that you are positioned as the expert to solve the problem that they have? We do that by conducting research on your customer and then building a full strategic plan that's focused on helping you achieve your business goals. Then we support the implementation and we do websites as well. We manage your social paid initiatives, and really anything under that digital umbrella with your business end goal in mind. What about you, Kris?   Kris: I think the best way to describe what the Gen Alpha team does is really equip manufacturers and distributors with the tools, services, and advice that they need to sell their products online. So we come with real-world experience, the founding members of Gen Alpha all worked in manufacturing and we truly believe that there was an easier way of doing business with a manufacturer. So we've been in the shoes of our customers, trying to satisfy their customers and grow business at the same time. We believe that in coordination with our clients. We keep building upon our already solid foundation of helping them to keep delivering better solutions year after year. So we truly love working with the manufacturing industry and we want these people to be relevant and successful in the future. I think what I would say about all of us and all of our companies is that we do care so much. If you were to work with any one of us, you're going to have a trusted relationship where we're going, to be honest with you about your business, how we believe we can help you, we're going to offer you alternative solutions, but the true intention around everything we're doing is for the greater good.    Thank you for listening to part 2 of our 3-part series. If you've enjoyed what you heard, definitely chime in for part 3, and if you didn't get a chance to listen to Part 1 - you'll want to take a listen as we dove into Social Selling. In Part 3 we will be talking about co-opetition vs competition. Reach out to Lori if you're interested more about strategic digital marketing, reach out to Kris if you want to learn more about manufacturing eCommerce solutions, and reach out to Erin if you're interested in learning more about manufacturing consulting services.   Head to keystoneclick.com/mavens to learn more about your hosts and their exclusive offerings available for Mavens listeners!

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Social Selling In Manufacturing   Today's episode is Part 1 of our 3-part Manufacturing Mavens - a BROADcast Mini Series.  I've got 2 guest hosts with me for this mini-series!  Kristina (Kris) Harrington and Erin Courtenay.  Part 1 is going to be Guest Hosted by Erin Courtenay.     Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future.   Erin: Let's start this show with a quick introduction to our hosts.   Kris Harrington is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business.  This led to the development of Equip, an eCommerce, eCatalog, and Analytics solution for manufacturers and distributors who want to grow their business online.     Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency.  Using her vast multi-industry knowledge - gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies such as ABB and Syngenta to micro-business owners, to achieve their marketing goals.  Lori carries her energy and drives into her professional engagements to empower and educate other fellow life-long learners.   I'm super excited about today's topic because social selling is really what brought the three of us together. Kris and I have been guests on Sam Gupta's awesome eCommerce LinkedIn Live panel. That's how we got to know each other and now we've become good friends. Lori, this podcast has been a favorite for a long time and I've really gotten to know you through your wonderful content. Together we've all utilized content and digital platforms to build relationships. We are able to move our prospects through the funnel in a way that is warm, genuine, and provides value - even though it all takes place online. That's the beauty of social selling.   But social selling isn't just about content and friendships, all social networks exist to provide content and relationships - the key part here is business development. Successful sales have always been inherently social, because as our friend Greg Mischio reminds us (frequently!) your prospects must know you, like you, and trust you to move forward with the sale.    The pandemic era obviously drove a lot of selling online, both in B2B and B2C. As a result, so many more sales professionals are using the tools of social sales like LinkedIn, podcasting, video-sharing, and CRM-related applications. So there's the social side, which I think all sales professionals are naturally gifted at, but the technical side can be a bit of a head-scratcher - so that's what I'd like us to focus on a bit today. Sound good Ladies?   Lori: We're ready!    Erin: How do you guys use LinkedIn as a social selling tool? I mean, beyond the obvious - what are some of your special tips and tricks. Next, tell us about one other tool you use and why you think it is great.   Lori: Probably because I spend hours on it on a daily basis, actually, and people are surprised when they hear me say that. The first thing you want to look at on your LinkedIn is optimizing your profile. I know you both understand that word optimizing, but not everyone that is listening really understands what that means. It's just making sure that when someone is searching for something that you're the one that shows up as a resource. We've heard of optimizing your website for Google, it's the same philosophy and concept with LinkedIn so that when someone looks at your profile, they realize what your true expertise is. Oftentimes, people think a LinkedIn profile should be structured like your resume and that's actually wrong. It's a beautiful place to tell your story and showcase what you want to be known for, and help put some perspective in other people's eyes on your expertise, but also to be found for your expertise as well. So start with your profile first and then you have to look at creating connections. When I'm looking at the connections, I'm genuinely looking to create relationships, but also to be a resource. I've gotten to the level where I have a follow button, and not just a connect button, which is a fun space to be. But it's all about adding value, and not selling. I know we've talked about this before that social media is about being social, the selling is something that happens after the fact because you've created that relationship, you've established trust, and people are comfortable because you've provided so much information of value that then they're interested in having that conversation of potentially creating a business relationship. One of my favorite tips is when someone reaches out and connects with me that I do not know, I have a two-part question that I respond back with them. My first question is, what is it about my profile that intrigued you to want to connect with me? And the second question is, how can I best be a resource to you on LinkedIn? That then starts a conversation and it also easily identifies those who are going direct for the sales pitch that I'm not interested in actually fostering a relationship with. But it's really fascinating because sometimes people connect without saying a reason why, but they're actually interested in doing business with you. You'd be surprised how many people when I asked that question are like, "Oh, we're actually looking for a marketing company right now and I was interested in talking more." So they sent me a connection request, but then open with the ask, but I had initiated the conversation to do that. So I think it's a really powerful way to start that conversation when someone is reaching out to you.   Kris: What I do on LinkedIn is, I'm really using it to deepen a relationship with the connections that I may have just made. So if we just did a demo with a new company and there were new participants in the demonstration that I haven't met before, I might connect with them on LinkedIn to deepen that relationship. At the trade show, I was just recently at, there were a lot of people that I'm connecting with, that I already formed personal connections with and now I want to deepen that relationship. I'm not necessarily lead looking to sell, I'm looking to have that connection because my whole goal on LinkedIn is to share content that is of value. I would say that my biggest trick is just to be authentic. Sometimes it's challenging when you're in a place where there are professionals so you want to have that professional face, but in reality, you want people to get to know you and who you are. It's the challenge of being authentic to who you are, who your company is, and how you want people to understand how you can be helpful and useful. So that's really what I'm using LinkedIn for. Now, when it comes to some other social platforms, we have tried Twitter, and we've tried Facebook, but we find that those are really more personal, at least in the space that we're in. We're sharing information, but we're just not connecting with people as much on those platforms today as others.   Erin: One of my biggest challenges in social selling is tracking and accountability metrics. Digital behaviors are inherently trackable but I still find myself struggling to put together a useful dashboard of behaviors and outcomes. What are one or two of your most useful tracking methods?   Kris: Overall, any metrics related to marketing, I think are a little difficult for our organization to understand when they're working because we have a long sales cycle. But I will tell you the two metrics that I've found that will lead to conversions is we're really tracking our followers and we're watching the growth of our followers. That's really important because I hope that it means that people connected with something that we're doing enough to say, "I'm going to follow what they're doing and keep an eye on them." That gives us an opportunity when we're sharing great content that we're going to potentially come up in their feed and then they're going to look at us a bit further or at least read what we might be sharing or listen to the videos that we might be publishing. The other metric that we look at a lot is website sessions. So when people go from social media to our website, which is where we would hope that they would go if they're interested in learning more about Gen Alpha, or engaging with more content, because we have a lot more content on our website than we do on social media. So if we can get people to follow us and they start to see us repeatedly in their space, understanding their industry, what they do, if we're being useful, and then they move to the website and they continue to resonate with the materials that we're giving them, there's that potential that hopefully, they'll engage with us in some other way. Those are two that we've been really following. We have a lot of metrics and probably similar to both of you, we don't always know which ones are the best. But those two for us are indicators.   Lori: I could probably resonate with Kris on what we're doing for ourselves is still a little bit of a mystery. Moreso, because I'm not the one looking at it, I've got a team behind me. But I can tell you what I talk about from an educational standpoint when we talk to our clients and when I'm out there speaking about measuring your ROI. What's very important, I think this is one of the biggest things that people don't get clear on is what is the goal that they're trying to achieve? There's so much data out there on the internet that you can get analysis paralysis because you're just kind of staring at it and you don't know if this is valuable or not valuable. So when I was teaching at the university, there were the three A's that I would look at. One is attainable which asks if the data that you're trying to capture is easy to get? Is it easy to analyze and then can you take action on it, why are you going to look at data that you can't even take action on? Is it going to tell you a story that's going to say, we're on the right track or the wrong track? Going back to what is it that you're trying to achieve and then figure out what is the tactics that we're putting in place to achieve this goal, and then align your measurements with those specific tactics. That's going to help you get clear on is this data actionable? Those are easy for the hard numbers, which are cost, profit revenue, the size of your pipeline. The hard analytics are actually what we refer to as the soft numbers. Those show that people know you, like you, and trust you, that you've increased engagement, that you have customer loyalty, that you're building relationships and rapport. That's what we're all trying to do in the digital space, but it's really hard to measure. There is no easy way to do that, but a couple of things that we look at from a brand awareness standpoint are if you have an increase in your website traffic, that means new visitors. Customer loyalty, then you're looking at repeat visitors or does your email subscriber list grow because people want to hear from you? Lead generation is an easy one, do you have more conversions on your forms or not? So it's just really taking a look at what is it that you're trying to achieve and what data points are going to be helpful and telling you if you're on the right track or the wrong track?    Erin: Many of our listeners are probably in B2B sales, most likely in manufacturing and industry. We'll be talking about digital transformation in an upcoming episode, but I'd like to touch on the topic of transitioning from a heavily trade-show, site visit-oriented sales strategy to incorporating more digital social selling techniques. Do you have any stories from the field of where this has gone well and where it has maybe not yet quite penetrated?   Kris: So I shared with you that I do think trade shows still have a lot of value for having that personal touch. But of course, we haven't had trade shows for the last 18 months and they're just kind of coming back. But I think it's taught us that there are other ways to connect with people as well. So I do think all of the social opportunities are really important. What we found can be helpful is sending a message through LinkedIn, because often, and I do think this is true, I mean, it's been 10 years since I worked as a manufacturer. But when I was a manufacturer, I was very busy with my job and I was not hanging out on LinkedIn like I am today as a vendor or service provider to a manufacturer. To even get their attention, I like the trigger of the message because if they have their notifications turned on that message typically will send them an email or some notification, and then there's a stronger likelihood that they're going to read it. So then they've been brought there and now we can at least have a conversation or deepen that relationship like I talked about earlier. The second thing that we've been doing is inviting people to follow us and that's how we've grown our followers. That simple invitation just to ask if they want to learn more industry-related content to follow up on LinkedIn is going to help. From doing that, each month, our followers are increasing. So the simple ask, which is something we just started doing, I would say five months ago, we've been building the followers every month thereafter. Now I will say that the actual conversation from social is slower to achieve. Even if they've accepted the connection request, and they followed us, it does not mean that they're ready for a conversation. So anybody out there, don't expect that that's going to happen quickly. Most people aren't ready yet to have that conversation, they still want to learn about you and your company, and that's where hopefully you get to really shine. They establish that connection with you over time and when they're ready, they will reach out to you. So the actual physical conversation takes a bit more time.   Lori: I love what Kris said about first creating the ask because so many people forget to do that snd that's the most important part. Everyone is running around crazy and has shiny objects in every direction so the simple ask to follow us is actually extremely beneficial, because they may have wanted to do that, but just forgot. So sometimes as the asker, just tell, go follow us. It's extremely powerful, but yet so simple and so many people are missing that opportunity. But what you're talking about, Kris is really what's changed in the whole selling process, actually, and the experience of, I'm going to meet you for the first time at a trade show, and you came to my booth because there was something that intrigued you and then we're going to start a conversation because you're really interested in that. But now what's happening, and I like to relate it to the old school newspaper about how every single newspaper had car ads in it every single week. The reason is that the car salespeople want to make sure that when you are ready to buy, their brand is in front of you. It's the same thing with what's happening in the b2b, social selling space. It's not that I'm going to be a hard sales pitch, I'm going to constantly be knocking on your door, rather, I'm going to continue to be top of mind, and continue to provide valuable information and showcase my expertise so that when the time is ready, that you want to buy, or at least start that conversation, I've already proven myself so we're further along in the sales process than if we just had that conversation at that tradeshow booth because we've already done all of the information of proving expertise, and providing value. I've experienced this, and I've seen some of our clients experienced this and it's just fascinating to see. I'm going in thinking it's a discovery call, and I'm doing all my homework and they're like, "We're ready, tell us where to sign," and my mind just gets blown. It goes back to what Kris said about making sure that you have the right people following you and telling the people that you want to be learning from you following you so that you are establishing that trust so that when they are ready to buy, there's no doubt in their mind who they're reaching out to.   Erin: You can't talk about social selling without also talking about content. Lori, this is your wheelhouse, and Kris, you've demonstrated a mastery of content production. Why do you think content is so important to social selling and how can our listeners up their content game?   Kris: We had decided that content would be an opportunity to share our thought leadership in the space. I do think that I think very simply, and I try to write very simply as well, I'm not trying to sound smart, just share my experience, and hopefully, that becomes the most useful. But the way we've been able to publish so much content is that we decided that we wanted to increase our brand awareness and lead generation, and we were going to do that through content. So what we did is we set goals on the amount of content that we would create each month, the number of posts that we would put on LinkedIn, the number of articles we would write, the number of blogs, the number of articles we would submit to publications and hope that they share for us as well, and video creation. So even if it's snippets of me participating with somebody else, we have accounts, and we're going to achieve that. What's happened is it's forced us to research, to explore different topics, to share our experiences, and for me, it's forced me to say yes to a lot of things that historically I probably would not have done because it would be outside my comfort zone. We really thought that this was important because if we were going to increase our brand awareness, people had to know how our employees thought about how we could help other manufacturers. I learned from my team, from our customer experiences, and then, of course, I have my own life experiences. So combining all of that together goes into that creation process and that's really how we've been able to do it. I have to tell you, we started it in 2020. We've been in business for 10 years and for eight of those years, we really did no marketing, it was word of mouth. Of course, we had a website, but we weren't trying to drive people to it, but in 2020, we sat down, we wrote our goals, and we have been achieving them consistently since. Thankfully, we had done that because the pandemic would have forced us to go there anyway. But then we already had a plan, we were already in the middle of it and we just kept going.   Lori: For me, it's all about building a plan and I really liked that Kris and her team fleshed out the plan and defined some clear goals because at the end of the day, if you're just making assumptions, and just randomly throwing stuff out there, the location, the message, you don't know if it's actually going to be doing its job and serving its purpose. When it comes to what content and where to post it, you have to go deep into your customer and figure out what is that pain. This is something you both kind of addressed already in figuring out, not necessarily the pain that you're assuming that you have the solution that they're coming to you, it's understanding the pain and how they're thinking about it and using the same messaging across that space. Then, more importantly, fix the message, get it right, and then understand where to position it. So you can just put some stuff all over the place. A lot of people just jump in and assume that these are the platforms because they're the most popular platforms that they should be on there. But the reality is, you have to really understand your customer and figure out where are they hanging out online and then you decide do I want to go wide or do I want to go deep? Do I want to go deep in that platform and really own that platform and be the thought leader on that platform or do I want my message spread across a number of different platforms? We all know that time is money and you only have so many resources at the end of the day so I'm a fan of picking and starting with one platform and going deep on that and really building a strong following in that space. You guys talk about that you're on clubhouse and some other platforms right now and I love clubhouse and I was fascinated with it, but I realized I don't have the time to invest in that. I'm spreading myself way too thin, and I just can't do it. I'll jump on as guests on people's shows every once in a while but I know that there is value there and it's very powerful, but we've already invested in other channels and I think that's the mistake that a lot of people make is they're spreading themselves way too thin. Then there are lots of strategies around repurposing content. People are fearful that they're always having to think of something new to create, but at the end of the day, they didn't realize, well, you've been doing this for 10 years, you probably have emails that have content that you've written to just responding to someone's question and there's a blog post or a social media post in that email. You've already got it written, there's no reason to have to wreck your head and ask, what do I write about today? The answers are in front of you. It's simply the questions that people have asked you and if one person asked you it, there are likely 100 other people asking that same question looking for it online somewhere.   Erin: My favorite podcaster always asks his guests for three book recommendations at the end of every interview. I find the answers fascinating and helpful. So I'll bring the same question to you: What are three books you think our listeners should know about?   Lori: Oh, this is such a fun question. I used to teach at the local university and on the last day there's a series of books that I would put out and I said, "No matter what, keep teaching yourself, keep learning, keep reading, and here are some books I highly recommend." So the top three: The One Thing by Gary Keller. I've actually re-read that one about three or four times now and it's all about, identifying your goal, and then asking yourself, what is the one thing that I can do today to help me achieve that goal? The next one is Miracle Morning by Hal Elrod. He interviewed a ton of extremely successful individuals to identify their trends and what their morning routines were like and found six things that were consistent. Not necessarily all six per person, but he put those six and built a morning routine. There's an acronym for it which is SAVERS. So it's silence, which is meditation, affirmations, visualization, exercise, reading, and scribing, which is journaling. I implemented his philosophy and it changed so many different things, and my mental state and productivity. I don't do all six anymore, but I found what works for me. The last one is a business book geared towards either leadership teams or business owners called Traction by Gino Wickman. It's really about the philosophy of running what's called the entrepreneurial operating system. It serves as a way to really be strategic in your business and have some structure around it.   Kris: I have to tell you that I'm a learner by nature. So every test that I take, I just love to learn, and for 25 years of my career, I would say to people that you could find me in the Self Help section of the bookstore because that's where I always found the best books and then, of course, the business section. But I have to tell you, and since this is Manufacturing Mavens, I thought I would just touch on a few books because I've really been into the lives of women lately and I've either read or listened to a lot of memoirs. The first is Untamed by Glennon Doyle which is a must-read or must listen to book. Just As I Am by Cicely Tyson is another one. She just recently passed away at 96 years old and she is a phenomenal African American woman who really took care of her career in the movies that she participated and I didn't know her life, I didn't know her life story. It's encouraged me to study African American History in a different way than I ever wanted to participate in the past. So I really enjoyed listening to her book and I've gone back to listen or read it multiple times just because she just has beautiful stories that make you want to be a better human or take a real position on things as well. Right now, I am listening to All In by Billie Jean King and she is reading it herself. Obviously not a trained reader of books, but it's her life and her life story. I wasn't old enough to watch her play tennis and she was kind of winding down her career when I was born, but she's been a female activist for many years. I'm a sports person by nature and I love everything about participating and competing and in team sports, particularly, but I'm listening to her story and all the things that they overcame, and how they signed a contract for $1, it's pretty remarkable. So I won't give too many things away, but those are some really good ones that I've read recently or listened to that have changed me in some way!   Thank you for listening to part one of our 3-part series. In the next episode, the Manufacturing Mavens will dive into the digital transformation currently occurring in the manufacturing space. Reach out to Lori if you're interested more about strategic digital marketing, reach out to Kris if you want to learn more about manufacturing eCommerce solutions, and reach out to Erin if you're interested in learning more about manufacturing consulting services.   Head to keystoneclick.com/mavens to learn more about your hosts and their exclusive offerings available for Mavens listeners! 

Mistakes happen. In healthy work environments, not only is that fact acknowledged, it's recognized as an opportunity to learn. That's something JD Long has been thinking about quite a bit over the past few years, and he joined the show for a chat about psychological safety: what it is, why it's important, and different techniques for engendering it. Michael trolled Tim almost immediately, which is: 1) ironic, and 2) slated to be addressed in a blameless post-mortem. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

In this episode of Connect the Dots, reviewing YouTube analytics of a Small Channel provides inspiration to getting started PLUS the 7 MUST DO steps to getting started on YouTube.  Video is THE most viewed and engaged with media. If you've been a watcher and talked about getting started, this is the episode for you.  I take you behind the scenes of my small but mighty YouTube channel to show you the progress since being consistent in July 2020. I also review the 7 necessary steps to getting started.  Resources mentioned are in the show notes at https://www.vickioneill.com/podcast under episode #111.

Joe judge pulled off the unthinkable and ran the Annexation of Puerto Rico in an NFL game.Analytics don't know if your guy is wearing his lucky socks with a hole in the toe!When you look back at the Cardinals win over the Cowboys 2 weeks ago just remember what Shania Twain said - That don't impress me much.What happens in Vegas stays in Vegas, except if you're AB.Support the show (http://paypal.me/jvwaterboys)

It's officially #RookieSZN! We start the year off with a bangor...Treylon Burks. He's a big, physical, locomotive with the ball in his hands. The question is is he versatile enough to not be scheme dependent at the next level? Should he be the Dynasty Rookie WR 1 of the 2022 class? Timestamps for your pleasurrrre 2:58 - History/Bio 5:27 - Metrics & Analytics 6:50 - Career (Counting) Stats 8:05 - Advanced Stats 10:25 - Injury History 11:40 - Arkansas Offensive Scheme 13:00 - Film Breakdown 20:53 - Analytics will sustain his long term value 21:25 - Is he the 2022 Rookie WR 1?   Straight Facts: Treylon Burks WR Ark 6'3" 225 College Dominator: 92nd% (45.9%) Breakout Age: (20.5) 50th% was charted at 22.6MPH this season   Career stats        Games REC   YDS TDs RUSH YDS TDs 2019   11     29     475   0      8       35    0 2020    9      50     811   7     15      75    0 2021   12     65    1100  11   13     112   1 TOT     32    144   2386  18   36     243   1 To see our wonderful faces check out the video on Youtube, there's also content there that can't be found anywhere else And as always, if you  want to show your support for the show then hit us up on Patreon for exclusive content you can't find anywhere else!  For just 5 dollars a month you get direct access to us like never before with the Discord channel, Mock drafts, and extra shows...for your pleasurrre Shout out to our main sponsor Revelry Brewing Company  If your local to Charleston or just visiting, their rooftop bar and sour tasting room are a must! If you are looking for a great place to host your Fantasy Football draft in lovely Charleston, SC be sure to hit up thealleycharleston.com or email Lucy directly at lucym@bowlthealley.com Find us on the Facebooks, Instagrams, or the Twitters @TheFFDynasty Casey @IamCMyers  |  Big Co @DynastyBigCo  |  Jay Wayne @JayWaynesWorld The FF Dynasty  – An easy way to listen to fantasy football

FAILING IS ABOUT LEARNING! In this podcast episode, hear from Jayson Waller and Kevin Klink as they share from their personal experiences, the importance of Failing, and How YOU can benefit from its Lessons to be Successful if you incorporate the right Mindset! Stay tuned and learn to Fail Forward! --- OWN YOUR POWER HARD-COPY AND SOFT-COPY IS OUT ON TUESDAY, 11TH JANUARY 2022! Immerse yourself with 8 key life changing principles, worksheets to create your own map, and how to reach another level of your game!  It's all Real Life Stories! It's You vs You! “It's a Reflection of everything I've been through to give guidance and key steps to people in order to live a life with zero excuses” Warning: This Book is not suitable for pessimists, excuse makers and haters! --- Highlights: Failures as a Measurement of Progress Manifest Positivity | Failure is Redirection Everyone is Equal! Knowledge | Passion = Fulfilment Fail2Experience Reflect + Learn | Adjust to it! Have the Grit and Tenacity to Win! It's a Process of Improvement Study the Analytics of the Loss Lessons of Growth Don't be Embarrassed of being Judged EXPERIENCE TRY --- Ritual's plant-based proteins are proactive by nature. With clean, sugar-free† formulas, they deserve a place in your daily diet to help support the nutrient demands of key life stages. --- Athletic Greens® supports gut health, immunity, energy, recovery, focus, ageing, and more. --- Wix - Discover the platform that gives you the freedom to create, design, manage and develop your web presence exactly the way you want. --- Gusto's people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more. --- POWERHOME SOLAR is the leading solar energy company installing solar panels and solar power for homes.  Looking for a job in the Energy Industry Serving Communities? Join the solar movement! www.Powerhome.com/careers --- Social‌ ‌Media:‌  Check out Jayson's website: https://www.jaysonwaller.com/ ‌ Follow True Underdog and Jayson Waller on your favorite social media channels and digital podcast platforms: https://linktr.ee/trueunderdog True Underdog is a Top 3 Entrepreneurship podcast on Apple hosted by Jayson Waller, CEO of POWERHOME Solar, one of the fastest growing private companies in the USA, and his high-profile guests share motivational tips, inspiring stories and business-building lessons to help each listener grow in their entrepreneurial journey. Reach‌ ‌out‌ ‌to‌ ‌Jayson‌ ‌directly‌ ‌at:‌ ‌ Jayson@trueunderdog.com‌ ‌ --- Timestamps:‌ ‌ 00:00:00 ‌-‌ ‌Prelude 00:00:26 ‌-‌ ‌Introduction ‌ 00:01:50 ‌-‌ Failing2Winning Meaning 00:04:03 -‌ ‌Regret + Struggle | The Journey 00:06:08 ‌-‌ ‌OYP Quotes 00:08:00 -‌ ‌Past Stories... 00:09:50 ‌-‌ ‌Kevin's Take! 00:12:52 ‌-‌ ‌Jayson and the AZ 00:15:00 ‌-‌ ‌Going DEEP! COMMERCIAL BREAK 00:17:35 ‌-‌ ‌LEARN + FAIL! 00:19:35 ‌-‌ ‌Kevin Relates! 00:21:12 ‌-‌ Make Your Own Map 00:25:25 ‌-‌ ‌Actionable Tips! COMMERCIAL BREAK 00:31:27 ‌-‌ ‌Act As If! 00:32:39 ‌-‌ ‌AGB! 00:35:25 ‌-‌ ‌Stay Positive 00:37:20 ‌-‌ ‌Social Perspective 00:40:23 ‌-‌ ‌Key Takeaways 00:43:21 ‌-‌ END ‌ --- Don't forget to subscribe to the True Underdog Podcast with over 2 million downloads!! LOVE YOUR HATERS! BAM!

In this episode, Sean & Vanessa talk about what the most important analytics for you to watch as a creator and entrepreneur ******Join our FREE 5-Day YouTube 1K Challenge to discover how to start or grow a YouTube Channel to 1000 Subscribers and your first $1000  ➡️ http://Tube1KChallenge.comThis video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.