Podcasts about Analytics

Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

Bill Connelly, ESPN staff writer and author, joins Cade Massey, Eric Bradlow, and Shane Jensen to discuss his innovative “Chaos Superfecta” approach, the growing role of uncertainty in college football analytics, and how factors like NIL, transfers, and conference realignment are transforming the game's competitive balance. Plus, Eric and Shane analyze one of the longest World Series games in history, discuss Shohei Ohtani's extraordinary two-way performance and his place among baseball's all-time greats, and reflect on how today's game and analytics are redefining greatness across sports. Hosted on Acast. See acast.com/privacy for more information.

Ricardo Takeyama, Diretor de Crédito, Cobrança e Modelagem do Banco BMG, revela os bastidores de um dos temas mais complexos, e menos romantizados, do sistema financeiro: como modelar risco em um país onde 70% da população economicamente ativa está negativada. “Podemos ter o melhor modelo estatístico do mundo, mas se só existe um produto pra oferecer, ele não serve. Crédito também é sobre personalização.” 

Does size matter? When it comes to datasets, the conventional wisdom seems to be a resounding, "Yes!" But what about small datasets? Small- and mid-sized businesses and nonprofits, especially, often have limited web traffic, small email lists, CRM systems that can comfortably operate under the free tier, and lead and order counts that don't lend themselves to "big data" descriptors. Even large enterprises have scenarios where some datasets easily fit into Google Sheets with limited scrolling required. Should this data be dismissed out of hand, or should it be treated as what it is: potentially useful? Joe Domaleski from Country Fried Creative works with a lot of businesses that are operating in the small data world, and he was so intrigued by the potential of putting data to use on behalf of his clients that he's mid-way through getting a Master's degree in Analytics from Georgia Tech! He wrote a really useful article about the ins and outs of small data, so we brought him on for a discussion on the topic! This episode's Measurement Bite from show sponsor Recast is an explanation of synthetic controls and how they can be used as counterfactuals from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

On today's Promoted Episode of Experiencing Data, I'm talking with Lucas Thelosen, CEO of Gravity and creator of Orion, an AI analyst transforming how data teams work. Lucas was head of PS for Looker, and eventually became Head of Product for Google's Data and AI Cloud prior to starting his own data product company. We dig into how his team built Orion, the challenge of keeping AI accurate and trustworthy when doing analytical work, and how they're thinking about the balance of human control with automation when their product acts as a force multiplier for human analysts.   In addition to talking about the product, we also talk about how Gravity arrived at specific enough use cases for this technology that a market would be willing to pay for, and how they're thinking about pricing in today's more “outcomes-based” environment.  Incidentally, one thing I didn't know when I first agreed to consider having Gravity and Lucas on my show was that Lucas has been a long-time proponent of data product management and operating with a product mindset. In this episode, he shares the “ah-hah” moment where things clicked for him around building data products in this manner. Lucas shares how pivotal this moment was for him, and how it helped accelerate his career from Looker to Google and now Gravity. If you're leading a data team, you're a forward-thinking CDO, or you're interested in commercializing your own analytics/AI product, my chat with Lucas should inspire you!     Highlights/ Skip to: Lucas's breakthrough came when he embraced a data product management mindset (02:43) How Lucas thinks about Gravity as being the instrumentalists in an orchestra, conducted by the user (4:31) Finding product-market fit by solving for a common analytics pain point (8:11) Analytics product and dashboard adoption challenges: why dashboards die and thinking of analytics as changing the business gradually (22:25) What outcome-based pricing means for AI and analytics (32:08) The challenge of defining guardrails and ethics for AI-based analytics products [just in case somebody wants to “fudge the numbers”] (46:03) Lucas' closing thoughts about what AI is unlocking for analysts and how to position your career for the future  (48:35) Special Bonus for DPLC Community Members Are you a member of the Data Product Leadership Community? After our chat, I invited Lucas to come give a talk about his journey of moving from “data” to “product” and adopting a producty mindset for analytics and AI work. He was more than happy to oblige. Watch for this in late 2025/early 2026 on our monthly webinar and group discussion calendar.   Note: today's episode is one of my rare Promoted Episodes. Please help support the show by visiting Gravity's links below: Quotes from Today's Episode “The whole point of data and analytics is to help the business evolve. When your reports make people ask new questions, that's a win. If the conversations today sound different than they did three months ago, it means you've done your job, you've helped move the business forward.” — Lucas  “Accuracy is everything. The moment you lose trust, the business, the use case, it's all over. Earning that trust back takes a long time, so we made accuracy our number one design pillar from day one.” — Lucas  “Language models have changed the game in terms of scale. Suddenly, we're facing all these new kinds of problems, not just in AI, but in the old-school software sense too. Things like privacy, scalability, and figuring out who's responsible.” — Brian “Most people building analytics products have never been analysts, and that's a huge disadvantage. If data doesn't drive action, you've missed the mark. That's why so many dashboards die quickly.” — Lucas “Re: collecting feedback so you know if your UX is good: I generally agree that qualitative feedback is the best place to start, not analytics [on your analytics!] Especially in UX, analytics measure usage aspects of the product, not the subject human experience. Experience is a collection of feelings and perceptions about how something went.” — Brian Links Gravity: https://www.bygravity.com LinkedIn: https://www.linkedin.com/in/thelosen/ Email Lucas and team: hello@bygravity.com

In this episode of Always Be Testing, host Tye DeGrange sits down with Michael Cole, Senior Vice President of Marketing at Everflow and active member of the Performance Marketing Association's Measurement Council. With a decade of experience leading growth and analytics in the partner and affiliate space, Michael helps brands unlock performance marketing efficiency through better data, smarter attribution, and stronger relationships between advertisers and publishers.Their conversation dives deep into how affiliate marketing and partnerships are rapidly evolving in the age of AI and advanced measurement. Michael shares how Everflow empowers marketers to see the full picture of affiliate performance — from first click to repeat purchase — while debunking the biggest myths holding brands back. Together, they unpack how AI is reshaping discovery, what most marketers still misunderstand about attribution, and how partner programs can deliver growth that's both scalable and sustainable.

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free!   Watch this episode on YouTube!   On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketing intelligence consulting. Joshua discusses consolidating various marketing data sources into a data warehouse, automating reporting with tools like Google Analytics, BigQuery, and Looker Data Studio, and ensuring accurate tracking. He also covers metrics that businesses should focus on, potential pitfalls in marketing data and attribution, and the benefits of both internal and external data management resources. He concludes by offering a deep dive audit for interested listeners. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

While economists have not declared a nationwide recession, new research from Moody's Analytics reveals many states are experiencing or are on the brink of a recession. Georgia, 21 other states and the District of Columbia are all being flagged. “Closer Look” host Rose Scott talked with Moody's Analytics senior director, Adam Kamins. He talked more about the current state of Georgia’s economy, the uncertainty of the government shutdown, as well as why he believes Georgia and the Atlanta economies are well-positioned long-term. Plus, we revisited Rose’s conversation with Chris Clark, the president and CEO of the Georgia Chamber of Commerce. During the discussion, Clark talked more about how economic uncertainty, instability in the job market, and severe immigration policies—plus the high cost of tariffs on consumers, small businesses and the agricultural industry have altered Georgia’s economic landscape.See omnystudio.com/listener for privacy information.

In this episode of Retail: Recorded, host Anjee Solanki sits down with Emalia Tamanikwa, Director of Development at EDENS, to discuss how thoughtful development and design can foster authentic, community-driven places. Their conversation explores the evolution of retail spaces like Union Market District in D.C., highlighting the balance between preserving heritage and introducing modern vibrancy. Emalia shares her philosophy on development as an intersection of analytics, design, and empathy that measures success not just in economics, but in connection, creativity, and inclusivity. They also discuss the tangible impact of diversity in development, from programs like ICSC Launch Academy and Project REAP to how diverse perspectives lead to better design outcomes, stronger communities, and more resilient projects.

Quali sono le sfide della sicurezza dei dati nel mondo moderno? Come proteggere efficacemente le informazioni sensibili nell'era del Data & Analytics? Quali strumenti e best practice offre AWS per garantire la sicurezza end-to-end dei dati aziendali? In questo episodio ne parliamo con Andrea Filippo La Scola, Senior Solutions Architect per il settore pubblico in AWS Italia, che ci guiderà attraverso le soluzioni di sicurezza integrate nell'ecosistema AWS.Link utili:- Data Protection- Amazon Sagemaker Unified Studio- Amazon Quick Suite

Oct 23, 2025 #arestovych #latynina #trumpFundraiser for a pickup truck for the 22nd Separate Motorized Rifle Brigade

Claudia Sahm, Chief Economist at New Century Advisors, joins Inside Economics to discuss a bevy of topics, including today's belated Consumer Price Index release, the lack of other government data, AI and the labor market, stock market valuations, and the risks to the economy that are top of mind for her. Mark teases a new esoteric vocabulary word but fails to reveal it…stay tuned.Guest: Claudia Sahm – Chief Economist, New Century AdvisorsFor more from Claudia Sahm, check out her Substack here: https://substack.com/@stayathomemacroGuest: Matt Colyar – Assistant Director, Moody's AnalyticsHosts: Mark Zandi – Chief Economist, Moody's Analytics, Cris deRitis – Deputy Chief Economist, Moody's Analytics, and Marisa DiNatale – Senior Director - Head of Global Forecasting, Moody's AnalyticsFollow Mark Zandi on 'X' and BlueSky @MarkZandi, Cris deRitis on LinkedIn, and Marisa DiNatale on LinkedIn Questions or Comments, please email us at helpeconomy@moodys.com. We would love to hear from you. To stay informed and follow the insights of Moody's Analytics economists, visit Economic View. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

00:00:00 – Intro & Roll Call DJz welcomes the servers and sets expectations for Alliance Tournament Day Two. 00:05:00 – Sponsor Round-Up Coca-Cola and Ford updates; Budweiser confirmed for the Cook-Off. 00:08:00 – Ghost Energy & Griffin in LA More influencer cross-talk. 00:11:00 – Reacher vs Tom Cruise Chat dives into pop-culture detour. 00:17:00 – Snowpiercer Game Announcement Leads into Twitch promotions. 00:21:00 – Angry Birds 2 Partnership DJz describes upcoming promo streams and community giveaways. 00:25:00 – Return to STFC Alliance Tournament Day Two officially begins; Battle Pass launch. 00:29:00 – Syndicate XP Economy DJz, Tarpy, and Retrieving unpack value, sourcing, and Scopely's math. 00:44:00 – Old Syndicate Advancement vs New Syndicate Pass Why the change happened and what it fixes. 00:57:00 – Player Perception & Monetization How expectation bias fuels frustration. 01:12:00 – Feedback Loops & PAC Response How creator and player feedback shaped this arc. 01:27:00 – Daily Hostiles & Veil Shards DJz celebrates hitting his G7 daily goal for the first time. 01:33:00 – Alliance Tournament Setup Preview of live coverage and scoring format. 01:50:00 – Alliance Tournament Begins Live updates and bug-fix reports from Day Two 02:00:00 – Reroll & Task Fixes Explanation of G6/G7 task overlap and scoring adjustments 02:15:00 – Choice Tokens & Point Values Optimal use and why G7 tasks remain inefficient 02:20:00 – Material Tasks and Pay-to-Play Balance Planetary Charts, Pioneer's Crest, and pack requirements 02:30:00 – New Tasks Introduced Building tasks and reroll logic refined. 02:45:00 – Meta Strategy Debate Fleet coordination and cross-server performance. 02:59:00 – Syndicate Prime Unlocked in AT Store DJz shows how to earn Prime particles via Alliance Tournaments

In this episode, LSU Softball Assistant Coach, Bryce Neal and Director of Player Performance and Analytics, Zach Jermain dive into the innovative approaches to player development and analytics in softball, highlighting the importance of integrating cognitive and physical aspects of performance. Bryce and Zach discuss the significance of swing decisions, and the role of data in coaching. They emphasize the need for effective practice design and feedback loops to enhance player performance and foster a winning culture.

In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intelligence, including predictive modeling and AI-driven insights. This episode is essential listening for anyone focused on governance, security, and future-proofing data systems.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Daniel is joined by Alex Burlak is Vice President of Test & Analytics at proteanTecs. With combined expertise in production testing and data analytics of ICs and system products, Alex joined proteanTecs in October, 2018. Before joining the company, Alex held a Senior Director of Interconnect and Silicon Photonics Product… Read More

In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up […] The post Dumpster Fire aka Skip Week appeared first on Marketing Over Coffee Marketing Podcast.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore situations where more product options overwhelm consumers and where they help. They reveal how task difficulty, preference uncertainty, and shopping goals determine whether large assortments drive satisfaction or paralyze decision-making.Topics covered:   [01:00] "Choice Overload: A Conceptual Review and Meta-Analysis"[02:00] When task difficulty triggers choice overload[03:00] Why product structure matters more than quantity[03:00] How preference uncertainty amplifies overwhelm[04:00] Decision goals: browsing versus buying[05:00] Why curated stores outperform massive malls  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Chernev, A., Böckenholt, U., & Goodman, J. (2015). Choice overload: A conceptual review and meta-analysis. Journal of Consumer Psychology, 25(2), 333–358. https://doi.org/10.1016/j.jcps.2014.08.002  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

WARNING: CONTAINS NUMBERS

In this episode of FP&A Unlocked, host Paul Barnhurst talks with Matt Brattin, a former CFO who's now building solutions to cut down on the complexity that often slows finance teams down. Drawing from his 20-year career in FP&A, Matt shares what inspired him to start Siplify and Close Pack, two platforms designed to save time and reduce manual work, especially around sales commissions and reporting. The conversation also explores leadership, analytics, and what it really takes to drive value in finance.Matt Brattin is a finance leader turned entrepreneur. After serving as a CFO, Matt launched two startups: Siplify, which helps automate and streamline sales commission processes, and Close Pack, a tool aimed at making financial reporting more efficient. He's also writing The Art of Analytics, a book that ties together strategy, storytelling, and behavioral insights. Matt brings a deep understanding of finance, technology, and human behavior to every conversation.Expect to Learn:Why most commission plans fail, and how to fix themThe value of simplicity in finance systems and processesHow behavioral insights and empathy can improve analyticsWhy storytelling matters more than models at the executive levelTips for building tools that actually make a difference for finance teamsHere are a few quotes from the episode:"Nobody gives a crap about your model. They want the story, and they want the numbers to make sense." - Matt Brattin"Authentic leadership; there is no substitute for that. Life is too short to act like somebody else when you're at work." - Matt BrattinMatt Brattin shows how true FP&A impact comes from simplifying complexity, leading with authenticity, and combining technical skill with a deep understanding of human behavior. His journey from CFO to founder highlights the value of clarity, behavioral insight, and thoughtful system design.Campfire: AI-First ERP:Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation, close management, and more, all in one unified platform.Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguyFollow Matt:LinkedIn - https://www.linkedin.com/in/mattbrattin/Website - https://siplify.io/Earn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A Certificate, take the quiz on Earmark and contact Paul Barnhurst for further details.In Today's Episode[02:27] - Matt's Mission: Saving a Million Hours[04:11] - What Great FP&A Really Looks Like[08:26] - Leadership Lessons from the CFO Seat[14:10] - Writing ‘The Art of Analytics'[21:53] - Building Siplify and Close Pack[28:16] - Real Talk on Sales Commissions[37:02] - Advice for First-Time Commission Owners[45:04] - FP&A Skills: From Excel to Selling the Story[55:49] - Final Thoughts and How to Connect

Mustafa Adil, Head of Islamic Finance, Data and Analytics, London Stock Exchange Group

Send us a textSABR Seymour Medal Winner, National Book Critics Circle Award Finalist, New York Times Notable Book Of the Year Winner, Time Magazine Top 10 Book Of the Year winner, and NEW YORK TIMES BEST SELLING AUTHOR, Jane Leavy joins King Hap to talk about her career, Baseball, and NEW BOOK........”Make Me Commissioner, I know whats wrong with baseball and how to fix it!”On the eve of the World Series, King Hap calls in the Closer!! Jane joins Hap to Talk MLB, rule changes, Old school vs New school, and much much more!!!In the amazing career of Jane Leavy, she has seen and covered it all from baseball to the Olympics. She has been given so many awards and is just so much fun to talk to. Hap and her could have went on for hours!!This episode is a must listen for any baseball fan!!!Follow Jane on Instagramhttps://www.instagram.com/leavy5943?Check out her websitehttps://janeleavy.com/Pick up her new book https://a.co/d/5dLsPirThis episode was recorded live on the network infront of Happy Hour V.I.P.sIf you want to be part of the live tapingsfollow us on Twitchhttps://m.twitch.tv/thehappyhourscorwww.TheHappyHourSocialClub.comAS ALWAYSThe Happy Hour is brought to you by the official Top Shelf Alcohol of the Happy Hour!CLEARWATER DISTILLERY https://shop.clearwaterdistilling.com/PROMO CODE KINGHAPSAVES 10% and free shipping over $100OLD SCHOOL LABSAmazing Supplements made for Amazing people!TRY OATMEAL CREAM PIE PROTEIN! Save 30% site wide with promo code Kinghaphttps://shop.oldschoollabs.com/KINGHAPLiquid I.V.WOW..... SUGAR FREE LIV ENERGY!!!https://glnk.io/koyv/kinghap*PROMO CODE KINGHAP SAVES 25%

Jane Leavy, known for her bestselling biographies of Babe Ruth, Mickey Mantle, and Sandy Koufax, joins Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner to discuss her latest book Make Me Commissioner: I Know What's Wrong with Baseball and How to Fix It, sharing her insights on how analytics have altered the sport's rhythm, storytelling, and fan experience—and what reforms could restore baseball's enduring appeal. Hosted on Acast. See acast.com/privacy for more information.

Episode #179: Unlock the secrets to turning leads into lucrative business opportunities with insights from Kimberly Lovi's conversation with Mike Bakaic. Prepare to transform your sales approach as we unpack the strategies that have helped entrepreneurs, athletes, and celebrities elevate their personal brands. From utilizing podcasts to build networks and maximize time, to creating high-value offers that compete on quality rather than price, this episode is brimming with actionable advice that promises to elevate your business game. Join us as we explore the powerful influence of figures like Alex Hermosi on modern business strategies, particularly in lead generation and growth restructuring. We dissect the challenges of transitioning from a traditional word-of-mouth model to leveraging physical studio spaces, like our hub in Westlake Village, to attract more clients. Through our engaging dialogue, discover innovative ways to ensure your offerings make a mark in the local area, even amidst hesitations about stepping into the spotlight on social media platforms like LinkedIn, TikTok, and YouTube. Real estate agents, in particular, will find value in our discussion around visibility and social influence, with a focus on digital marketing strategies that capture leads and enhance online presence. We provide practical advice for using video content to showcase success stories and engage audiences, while underpinning these efforts with sophisticated analytics to track growth and impact. Embrace the power of face-to-face interactions, drawing from real-life experiences, and learn how networking events can open doors to new opportunities and drive business success. Whether you're venturing into real estate or any other field, these insights will guide you in harnessing both digital and personal connections for unparalleled growth. Chapters: (00:00) In Studio With Kimberly Lovi (07:11) Transforming High Performers Through Podcasting (19:09) Digital Marketing Strategies for Real Estate (24:17) Maximizing Social Influence for Real Estate (36:00) Maximizing High Ticket Offer Value (43:56) Maximizing Local Market Exposure Through Networking (47:45) Maximizing Real Estate Networking Events (51:50) Developing Scalable Value Propositions (01:00:31) Cyber Confidential Marketing Strategies Find Mike Bakaic on LinkedIn Follow Kimberly on Instagram and TikTok @kimberlylovi or @iconicnationmedia 

Jason Sinnarajah joined the Royals in August 2023 as the Sr. Vice President, Chief Operating Officer. In this role, Jason oversees the business analytics, ticket operations, technology and stadium operations departments as well as the team's relationship with its food and beverage and retail partners at Kauffman Stadium. In 2024, Jason led the revitalization of our concession experience on the Plaza level, the implementation of new local food offerings and an improved GoEntry fan experience to reduce wait times for entering Kauffman Stadium. Prior to joining the Royals, Jason was Senior Vice President of Business Administration for the Buffalo Bills from 2020-23 where he oversaw ticket and premium sales, marketing, community relations, stadium operations and strategy and analytics. In that time, he led stadium operations during a period of COVID-19 fan protocols with New York State, managed the concessionaire partnership at Highmark Stadium, created a strategy and analytics teams to support the Buffalo Bills and Buffalo Sabres, grew the team's marketing app audience to Top 5 in the NFL across engagement and registered users and increased overall revenue by 40%. Jason also helped lead efforts to secure a new stadium for the Bills through the building of economic business cases to ownership and local/state government officials for a new stadium in Orchard Park, N.Y. Jason had prior sports experience with the Cleveland Guardians Strategy and Analytics team from 2012-15. During his tenure, he negotiated a new partnership for their food and beverage business, acquired capital to renovate Progressive Field, set and managed revenue and sales compensation goals across premium seating, ticket sales and corporate partnerships and led efforts to bring an All-Star Game to Cleveland. Outside of sports, Jason spent five years in media and corporate development at Ziff Davis and the Weather Company. At the Weather Company he led business development partnerships with large global media platforms such as Apple, Meta, X and Google, and negotiated media deals with international media companies. At Ziff Davis, Jason led data and e-commerce focused business units and was involved in several M&A transactions to expand the company's presence in e-commerce and media. Jason also spent five years at Google where he was responsible for an internal consulting team across the Asia-Pacific region and lived in Tokyo and Sydney. He also held a role leading Google's partnership across global media and sports and helped build out Google's early entrance into sports-related content through partnerships with ESPN, and sports leagues such as MLB, NFL, NBA and the NHL. A native of Toronto, Canada, Jason earned his MBA from the University of Virginia's Darden School of Business and a bachelor's degree in finance and marketing from Boston College.

CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write.Joining Dan are the data wizards who made it real: • Brian Kim (Director of Analytics, Oxford Road) • Mike Dunsmore (Director of Analytics, Reporting and Insights, Oxford Road)• Tucker Peleuses (VP of Strategy, Oxford Road)The team unpacks: Why Joe Rogan didn't crack the Top 15, the faith-based performance secret, the genre trap costing you money, and more. Let's get into it."This is what happened when real companies spent real money. If you want to know which podcasts work, start here."– Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mitch Harper and Alex Kirry host First & 12: Big 12 Football Podcast, with BYU head coach Kalani Sitake giving a message to Cougar fans on handling the three-game win streak over the Utes. 

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference, MAICON 2025. You’ll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You’ll master the critical thinking and contextual skills you must develop now to transform yourself into an indispensable expert. You’ll understand how expanding your intellectual curiosity outside your specific job will unlock creative problem solving essential for survival. You’ll discover the massive global AI blind spot that US companies ignore and how this shifting landscape affects your career trajectory. Watch now to prepare your career for the age of accelerated automation! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-maicon-2025-generative-ai-for-marketers.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, we are at the Marketing AI Conference, Macon 2025 in Cleveland with 1,500 of our best friends. This morning, the CEO of SmartRx, formerly the Marketing AI Institute, Paul Ritzer, was talking about the future of work. Now, before I go down a long rabbit hole, Dave, what was your immediate impressions, takeaways from Paul’s talk? Katie Robbert – 00:23 Paul always brings this really interesting perspective because he’s very much a futurist, much like yourself, but he’s a futurist in a different way. Whereas you’re on the future of the technology, he’s focused on the future of the business and the people. And so his perspective was really, “AI is going to take your job.” If we had to underscore it, that was the bottom line: AI is going to take your job. However, how can you be smarter about it? How can you work with it instead of working against it? Obviously, he didn’t have time to get into every single individual solution. Katie Robbert – 01:01 The goal of his keynote talk was to get us all thinking, “Oh, so if AI is going to take my job, how do I work with AI versus just continuing to fight against it so that I’m never going to get ahead?” I thought that was a really interesting way to introduce the conference as a whole, where every individual session is going to get into their soldiers. Christopher S. Penn – 01:24 The chart that really surprised me was one of those, “Oh, he actually said the quiet part out loud.” He showed the SaaS business chart: SaaS software is $500 billion of economic value. Of course, AI companies are going, “Yeah, we want that money. We want to take all that money.” But then he brought up the labor chart, which is $12 trillion of money, and says, “This is what the AI companies really want. They want to take all $12 trillion and keep it for themselves and fire everybody,” which is the quiet part out loud. Even if they take 20% of that, that’s still, obviously, what is it, $2 trillion, give or take? When we think about what that means for human beings, that’s basically saying, “I want 20% of the workforce to be unemployed.” Katie Robbert – 02:15 And he wasn’t shy about saying that. Unfortunately, that is the message that a lot of the larger companies are promoting right now. So the question then becomes, what does that mean for that 20%? They have to pivot. They have to learn new skills, or—the big thing, and you and I have talked about this quite a bit this year—is you really have to tap into that critical thinking. That was one of the messages that Paul was sharing in the keynote: go to school, get your liberal art degree, and focus on critical thinking. AI is going to do the rest of it. Katie Robbert – 02:46 So when we look at the roles that are up for grabs, a lot of it was in management, a lot of it was in customer service, a lot of it was in analytics—things that already have a lot of automation around them. So why not naturally let agentic AI take over, and then you don’t need human intervention at all? So then, where does that leave the human? Katie Robbert – 03:08 We’re the ones who have to think what’s next. One of the things that Paul did share was that the screenwriter for all of the Scorsese films was saying that ChatGPT gave me better ideas. We don’t know what those exact prompts looked like. We don’t know how much context was given. We don’t know how much background information. But if that was sue and I, his name was Paul. Paul Schrader. Yes, I forgot it for a second. If Paul Schrader can look at Paul Schrader’s work, then he’s the expert. That’s the thing that I think needed to also be underscored: Paul Schrader is the expert in Paul Schrader. Paul Schrader is the expert in screenwriting those particular genre films. Nobody else can do that. Katie Robbert – 03:52 So Paul Schrader is the only one who could have created the contextual information for those large language models. He still has value, and he’s the one who’s going to take the ideas given by the large language models and turn them into something. The large language model might give him an idea, but he needs to be the one to flush it out, start to finish, because he’s the one who understands nuance. He’s the one who understands, “If I give this to a Leonardo DiCaprio, what is he gonna do with the role? How is he gonna think about it?” Because then you’re starting to get into all of the different complexities where no one individual ever truly works alone. You have a lot of other humans. Katie Robbert – 04:29 I think that’s the part that we haven’t quite gotten to, is sure, generative AI can give you a lot of information, give you a lot of ideas, and do a lot of the work. But when you start incorporating more humans into a team, the nuance—it’s very discreet. It’s very hard for an AI to pick up. You still need humans to do those pieces. Christopher S. Penn – 04:49 When you take a look, though, at something like the Tilly Norwood thing from a couple weeks ago, even there, it’s saying, “Let’s take fewer humans in there,” where you have this completely machine generated actor avatar, I guess. It was very clearly made to replace a human there because they’re saying, “This is great. They don’t have to pay union wages. The actor never calls in sick. The actor never takes a vacation. The actor’s not going to be partying at a club unless someone makes it do that.” When we look at that big chart of, “Here’s all the jobs that are up for grabs,” the $12 trillion of economic value, when you look at that, how at risk do you think your average person is? Katie Robbert – 05:39 The key word in there is average. An average person is at risk. Because if an average person isn’t thinking about things creatively, or if they’re just saying, “Oh, this is what I have to do today, let me just do it. Let me just do the bare minimum, get through it.” Yes, that person is at risk. But someone who looks at a problem or a task that’s in front of them and thinks, “What are the five different ways that I could approach this? Let me sit down for a second, really plan it out. What am I not thinking of? What have I not asked? What’s the information I don’t have in front of me? Let me go find that”—that person is less at risk because they are able to think beyond what’s right in front of them. Katie Robbert – 06:17 I think that is going to be harder to replace. So, for example, I do operations, I’m a CEO. I set the vision. You could theoretically give that to an AI to do. I could create CEO Katie GPT. And GPT Katie could set the vision, based on everything I know: “This is the direction that your company should go in.” What that generative AI doesn’t know is what I know—what we’ve tried, what we haven’t tried. I could give it all that information and it could still say, “Okay, it sounds like you’ve tried this.” But then it doesn’t necessarily know conversations that I’ve had with you offline about certain things. Could I give it all that information? Sure. But then now I’m introducing another person into the conversation. And as predictable as humans are, we’re unpredictable. Katie Robbert – 07:13 So you might say, “Katie would absolutely say this to something.” And I’m going to look at it and go, “I would absolutely not say that.” We’ve actually run into that with our account manager where she’s like, “Well, this is how I thought you would respond. This is how I thought you would post something on social media.” I’m like, “Absolutely not. That doesn’t sound like me at all.” She’s like, “But that’s what the GPT gave me that is supposed to sound like you.” I’m like, “Well, it’s wrong because I’m allowed to change my mind. I’m a human.” And GPTs or large language models don’t have that luxury of just changing its mind and just kind of winging it, if that makes sense. Christopher S. Penn – 07:44 It does. What percentage, based on your experience in managing people, what percentage of people are that exceptional person versus the average or the below average? Katie Robbert – 07:55 A small percentage, unfortunately, because it comes down to two things: consistency and motivation. First, you have to be consistent and do your thing well all the time. In order to be consistent, you have to be motivated. So it’s not enough to just show up, check the boxes, and then go about your day, because anybody can do that; AI can do that. You have to be motivated to want to learn more, to want to do more. So the people who are demonstrating a hunger for reaching—what do they call it?—punching above their weight, reaching beyond what they have, those are the people who are going to be less vulnerable because they’re willing to learn, they’re willing to adapt, they’re willing to be agile. Christopher S. Penn – 08:37 For a while now we’ve been saying that either you’re going to manage the machines or the machines are going to manage you. And now of course we are at the point the machine is just going to manage the machines and you are replaced. Given so few people have that intrinsic motivation, is that teachable or is that something that someone has to have—that inner desire to want to better, regardless of training? Katie Robbert – 09:08 “Teachable” I think is the wrong word. It’s more something that you have to tap into with someone. This is something that you’ve talked about before: what motivates people—money, security, blah, blah, whatever, all those different things. You can say, “I’m going to motivate you by dangling money in front of you,” or, “I’m going to motivate you by dangling time off in front of you.” I’m not teaching you anything. I’m just tapping into who you are as a person by understanding your motives, what motivates you, what gets you excited. I feel fairly confident in saying that your motivations, Chris, are to be the smartest person in the room or to have the most knowledge about your given industry so that you can be considered an expert. Katie Robbert – 09:58 That’s something that you’re going to continue to strive for. That’s what motivates you, in addition to financial security, in addition to securing a good home life for your family. That’s what motivates you. So as I, the other human in the company, think about it, I’m like, “What is going to motivate Chris to get his stuff done?” Okay, can I position it as, “If you do this, you’re going to be the smartest person in the room,” or, “If you do this, you’re going to have financial security?” And you’re like, “Oh, great, those are things I care about. Great, now I’m motivated to do them.” Versus if I say, “If you do this, I’ll get off your back.” That’s not enough motivation because you’re like, “Well, you’re going to be on my back anyway.” Katie Robbert – 10:38 Why bother with this thing when it’s just going to be the next thing the next day? So it’s not a matter of teaching people to be motivated. It’s a matter of, if you’re the person who has to do the motivating, finding what motivates someone. And that’s a very human thing. That’s as old as humans are—finding what people are passionate about, what gets them out of bed in the morning. Christopher S. Penn – 11:05 Which is a complex interplay. If you think about the last five years, we’ve had a lot of discussions about things like quiet quitting, where people show up to work to do the bare minimum, where workers have recognized companies don’t have their back at all. Katie Robbert – 11:19 We have culture and pizza on Fridays. Christopher S. Penn – 11:23 At 5:00 PM when everyone wants to just— Katie Robbert – 11:25 Go home and float in that day. Christopher S. Penn – 11:26 Exactly. Given that, does that accelerate the replacement of those workers? Katie Robbert – 11:37 When we talk about change management, we talk about down to the individual level. You have to be explaining to each and every individual, “What’s in it for me?” If you’re working for a company that’s like, “Well, what’s in it for you is free pizza Fridays and funny hack days and Hawaiian shirt day,” that doesn’t put money in their bank account. That doesn’t put a roof over their head; that doesn’t put food on their table, maybe unless they bring home one of the free pizzas. But that’s once a week. What about the other six days a week? That’s not enough motivation for someone to stay. I’ve been in that position, you’ve been in that position. My first thought is, “Well, maybe stop spending money on free pizza and pay me more.” Katie Robbert – 12:19 That would motivate me, that would make me feel valued. If you said, “You can go buy your own pizza because now you can afford it,” that’s a motivator. But companies aren’t thinking about it that way. They’re looking at employees as just expendable cogs that they can rip and replace. Twenty other people would be happy to do the job that you’re unhappy doing. That’s true, but that’s because companies are setting up people to fail, not to succeed. Christopher S. Penn – 12:46 And now with machinery, you’re saying, “Okay, since there’s a failing cog anyway, why don’t we replace it with an actual cog instead?” So where does this lead for companies? Particularly in capitalist markets where there is no strong social welfare net? Yeah, obviously if you go to France, you can work a 30-hour week and be just fine. But we don’t live in France. France, if you’re hiring, we’re available. Where does it lead? Because I can definitely see one road where this leads to basically where France ended up in 1789, which is the Guillotines. These people trot out the Guillotines because after a certain point, income inequality leads to that stuff. Where does this lead for the market as you see it now? Katie Robbert – 13:39 Unfortunately, nowhere good. We have seen time and time again, as much as we want to see the best in people, we’re seeing the worst in people today, as of this podcast recording—not at Macon. These are some of the best people. But when you step outside of this bubble, you’re seeing the worst in people. They’re motivated by money and money only, money and power. They don’t care about humanity as a whole. They’re like, “I don’t care if you’re poor, get poorer, I’m getting richer.” I feel like, unfortunately, that is the message that is being sent. “If you can make a dollar, go ahead and make a dollar. Don’t worry about what that does to anybody else. Go ahead and be in it for yourself.” Katie Robbert – 14:24 And that’s unfortunately where I see a lot of companies going: we’re just in it to make money. We no longer care about the welfare of our people. I’ve talked on previous shows, on previous podcasts. My husband works for a grocery store that was bought out by Amazon a few years ago, and he’s seeing the effects of that daily. Amazon bought this grocery chain and said basically, “We don’t actually care about the people. We’re going to automate things. We’re going to introduce artificial intelligence.” They’ve gotten rid of HR. He still has to bring home a physical check because there is no one to give him paperwork to do direct deposit. Christopher S. Penn – 15:06 He’s been—ironic given the company. Katie Robbert – 15:08 And he’s been at the company for 25 years. But when they change things over, if he has an assurance question, there’s no one to go to. They probably have chatbots and an email distribution list that goes to somebody in an inbox that never. It’s so sad to see the decline based on where the company started and what the mission originally was of that company to where it is today. His suspicion—and this is not confirmed—his suspicion is that they are gearing up to sell this business, this grocery chain, to another grocery chain for profit and get rid of it. Flipping it, basically. Right now, they’re using it as a distribution center, which is not what it’s meant to be. Katie Robbert – 15:56 And now they’re going to flip it to another grocery store chain because they’ve gotten what they needed from it. Who cares about the people? Who cares about the fact that he as an individual has to work 50 hours a week because there’s nobody else? They’ve flattened the company. They’re like, “No, based on our AI scheduler, there’s plenty of people to cover all of these hours seven days a week.” And he’s like, “Yeah, you have me on there for seven of the seven days.” Because the AI is not thinking about work-life balance. It’s like, “Well, this individual is available at these times, so therefore he must be working here.” And it’s not going to do good things for people in services industries, for people in roles that cannot be automated. Katie Robbert – 16:41 So we talk about customer service—that’s picking up the phone, logging a plate—that can be automated. Walking into a brick and mortar, there are absolutely parts of it that can be automated, specifically the end purchase transaction. But the actual ordering and picking of things and preparing it—sure, you could argue that eventually robots could be doing that, but as of today, that’s all humans. And those humans are being treated so poorly. Christopher S. Penn – 17:08 So where does that end for this particular company or any large enterprise? Katie Robbert – 17:14 They really have—they have to make decisions: do they want to put the money first or the people first? And you already know what the answer to that is. That’s really what it comes down to. When it ends, it doesn’t end. Even if they get sold, they’re always going to put the money first. If they have massive turnover, what do they care? They’re going to find somebody else who’s willing to do that work. Think about all of those people who were just laid off from the white-collar jobs who are like, “Oh crap, I still have a mortgage I have to pay, I still have a family I have to feed. Let me go get one of those jobs that nobody else is now willing to do.” Katie Robbert – 17:51 I feel like that’s the way that the future of work for those people who are left behind is going to turn over. Katie Robbert – 17:59 There’s a lot of people who are happy doing those jobs. I love doing more of what’s considered the blue-collar job—doing things manually, getting their hands in it, versus automating everything. But that’s me personally; that’s what motivates me. That I would imagine is very unappealing to you. Not that for almost. But if cooking’s off the table, there’s a lot of other things that you could do, but would you do them? Katie Robbert – 18:29 So when we talk about what’s going to happen to those people who are cut and left behind, those are the choices they’re going to have to make because there’s not going to be more tech jobs for them to choose from. And if you are someone in your career who has only ever focused on one thing, you’re definitely in big trouble. Christopher S. Penn – 18:47 Yeah, I have a friend who’s a lawyer at a nonprofit, and they’re like, “Yeah, we have no funding anymore, so.” But I can’t pick up and go to England because I can’t practice law there. Katie Robbert – 18:59 Right. I think about people. Forever, social media was it. You focus on social media and you are set. Anybody will hire you because they’re trying to learn how to master social media. Guess where there’s no jobs anymore? Social media. So if all you know is social media and you haven’t diversified your skill set, you’re cooked, you’re done. You’re going to have to start at ground zero entry level. If there’s that. And that’s the thing that’s going to be tough because entry-level jobs—exactly. Christopher S. Penn – 19:34 We saw, what was it, the National Labor Relations Board publish something a couple months ago saying that the unemployment rate for new college graduates is something 60% higher than the rest of the workforce because all the entry-level jobs have been consumed. Katie Robbert – 19:46 Right. I did a talk earlier this year at WPI—that’s Worcester Polytech in Massachusetts—through the Women in Data Science organization. We were answering questions basically like this about the future of work for AI. At a technical college, there are a lot of people who are studying engineering, there are a lot of people who are studying software development. That was one of the first questions: “I’m about to get my engineering degree, I’m about to get my software development degree. What am I supposed to do?” My response to that is, you still need to understand how the thing works. We were talking about this in our AI for Analytics workshop yesterday that we gave here at Macon. In order to do coding in generative AI effectively, you have to understand the software development life cycle. Katie Robbert – 20:39 There is still a need for the expertise. People are asking, “What do I do?” Focus on becoming an expert. Focus on really mastering the thing that you’re passionate about, the thing that you want to learn about. You’ll be the one teaching the AI, setting up the AI, consulting with the people who are setting up the AI. There’ll be plenty of practitioners who can push the buttons and set up agents, but they still need the experts to tell them what it’s supposed to do and what the output’s supposed to be. Christopher S. Penn – 21:06 Do you see—this is kind of a trick question—do you see the machines consuming that expertise? Katie Robbert – 21:15 Oh, sure. But this is where we go back to what we were talking about: the more people, the more group think—which I hate that term—but the more group think you introduce, the more nuanced it is. When you and I sit down, for example, when we actually have five minutes to sit down and talk about the future of our business, where we want to go or what we’re working on today, the amount of information we can iterate on because we know each other so well and almost don’t have to speak in complete sentences and just can sort of pick up what the other person is thinking. Or I can look at something you’re writing and say, “Hey, I had an idea about that.” We can do that as humans because we know each other so well. Katie Robbert – 21:58 I don’t think—and you’re going to tell me this is going to happen—unless we can actually plug or forge into our brains and download all of the things. That’s never going to happen. Even if we build Katie GPT and Chris GPT and have them talk to each other, they’re never going to brainstorm the way you and I brainstorm in real life. Especially if you give me a whiteboard. I’m good. I’m going to get so much done. Christopher S. Penn – 22:25 For people who are in their career right now, what do they do? You can tell somebody, “You need to be a good critical thinker, a creative thinker, a contextual thinker. You need to know where your data lives and things like that.” But the technology is advancing at such a fast rate. I talk about this in the workshops that we do—which, by the way, Trust Insights is offering workshops at your company, if we like one. But one of the things to talk about is, say, with the model’s acceleration in terms of growth, they’re growing faster than any technology ever has. They went from face rolling idiot in 2023 right to above PhD level in everything two years later. Christopher S. Penn – 23:13 So the people who, in their career, are looking at this, going, “It’s like a bad Stephen King movie where you see the thing coming across the horizon.” Katie Robbert – 23:22 There is no such thing as a bad Stephen King movie. Sometimes the book is better, but it’s still good. But yes, maybe *Creepshow*. What do you mean in terms of how do they prepare for the inevitable? Christopher S. Penn – 23:44 Prepare for the inevitable. Because to tell somebody, “Yeah, be a critical thinker, be a contextual thinker, be a creative thinker”—that’s good in the abstract. But then you’re like, “Well, my—yeah, my—and my boss says we’re doing a 10% headcount reduction this week.” Katie Robbert – 24:02 This is my personal way of approaching it: you can’t limit yourself to just go, “Okay, think about it. Okay, I’m thinking.” You actually have to educate yourself on a variety of different things. I am a voracious reader. I read all the time when I’m not working. In the past three weeks, I’ve read four books. And they’re not business books; they are fiction books and on a variety of things. But what that does is it keeps my brain active. It keeps my brain thinking. Then I give myself the space and time. When I walk my dog, I sort of process all of it. I think about it, and then I start thinking about, “What are we doing as our company today?” or, “What’s on the task list?” Katie Robbert – 24:50 Because I’ve expanded my personal horizons beyond what’s right in front of me, I can think about it from the perspective of other people, fictional or otherwise, “How would this person approach it?” or, “What would I do in that scenario?” Even as I’m reading these books, I start to think about myself. I’m like, “What would I do in that scenario? What would I do if I was finding myself on a road trip with a cannibal who, at the end of the road trip, was likely going to consume all of me, including my bones?” It was the last book I read, and it was definitely not what I thought I was signing up for. But you start to put yourself in those scenarios. Katie Robbert – 25:32 That’s what I personally think unlocks the critical thinking, because you’re not just stuck in, “Okay, I have a math problem. I have 1 + 1.” That’s where a lot of people think critical thinking starts and ends. They think, “Well, if I can solve that problem, I’m a critical thinker.” No, there’s only one way to solve that problem. That’s it. I personally would encourage people to expand their horizons, and this comes through having hobbies. You like to say that you work 24/7. That’s not true. You have hobbies, but they’re hobbies that help you be creative. They’re hobbies that help you connect with other people so that you can have those shared experiences, but also learn from people from different cultures, different backgrounds, different experiences. Katie Robbert – 26:18 That’s what’s going to help you be a stronger, fitable thinker, because you’re not just thinking about it from your perspective. Christopher S. Penn – 26:25 Switching gears, what was missing, what’s been missing, and what is absent from this show in the AI space? I have an answer, but I want to hear yours. Katie Robbert – 26:36 Oh, boy. Really putting me on the spot here. I know what is missing. I don’t know. I’m going to think about it, and I am going to get back to you. As we all know, I am not someone who can think on my feet as quickly as you can. So I will take time, I will process it, but I will come back to you. What do you think is missing? Christopher S. Penn – 27:07 One of the things that is a giant blind spot in the AI space right now is it is a very Western-centric view. All the companies say OpenAI and Anthropic and Google and Meta and stuff like that. Yet when you look at the leaderboards online of whose models are topping the charts—Cling Wan, Alibaba, Quinn, Deepseek—these are all Chinese-made models. If you look at the chip sets being used, the government of China itself just issued an edict: “No more Nvidia chips. We are going to use Huawei Ascend 920s now,” which are very good at what they do. And the Chinese models themselves, these companies are just giving them away to the world. Christopher S. Penn – 27:54 They’re not trying to lock you in like a ChatGPT is. The premise for them, for basically the rest of the world that is in America, is, “Hey, you could take American AI where you’re locked in and you’re gonna spend more and more money, or here’s a Chinese model for free and you can build your national infrastructure on the free stuff that we’re gonna give you.” I’ve seen none of that here. That is completely absent from any of the discussions about what other nations are doing with AI. The EU has Mistral and Black Forest Labs, Sub-Saharan Africa has Lilapi AI. Singapore has Sea Lion, Korea has LG, the appliance maker, and their models. Of course, China has a massive footprint in the space. I don’t see that reflected anywhere here. Christopher S. Penn – 28:46 It’s not in the conversations, it’s not in the hallways, it’s not on stage. And to me, that is a really big blind spot if you think—as many people do—that that is your number one competitor on the world stage. Katie Robbert – 28:57 Why do you think? Christopher S. Penn – 29:01 That’s a very complicated question. But it involves racism, it involves a substantial language barrier, it involves economics. When your competitor is giving away everything for free, you’re like, “Well, let’s just pretend they’re not there because we don’t want to draw any attention to them.” And it is also a deep, deep-seated fear. When you look at all of the papers that are being submitted by Google and Facebook and all these other different companies and you look at the last names of the principal investigators and stuff, nine out of 10 times it’s a name that’s coded as an ethnic Chinese name. China produces more PhDs than I think America produces students, just by population dynamics alone. You have this massive competitor, and it almost feels like people just want to put their heads in the sand and say they’re not there. Christopher S. Penn – 30:02 It’s like the boogeyman, they’re not there. And yet if we’re talking about the deployment of AI globally, the folks here should be aware that is a thing that is not just the Sam Alton Show. Katie Robbert – 30:18 I think perhaps then, as we’re talking about the future of work and big companies, small companies, mid-sized companies, this goes sort of back to what I was saying: you need to expand your horizons of thinking. “Well, we’re a domestic company. Why do I need to worry about what China’s doing?” Take a look at your tech stack, and where are those software packages created? Who’s maintaining them? It’s probably not all domestic; it’s probably more of a global firm than you think you are. But we think about it in terms of who do we serve as customers, not what we are using internally. We know people like Paul has talked about operating systems, Ginny Dietrich has talked about operating systems. Katie Robbert – 31:02 That’s really sort of where you have to start thinking more globally in terms of, “What am I actually bringing into my organization?” Not just my customer base, not just the markets that I’m going after, not just my sales team territories, but what is actually powering my company. That’s, I think, to your point—that’s where you can start thinking more globally even if your customer base isn’t global. That might theoretically help you with that critical thinking to start expanding beyond your little homogeneous bubble. Christopher S. Penn – 31:35 Even something like this has been a topic in the news recently. Rare earth minerals, which are not rare, they’re actually very commonplace. There’s just not much of them in any one spot. But China is the only economy on the planet that has figured out how to industrialize them safely. They produce 85% of it on the planet. And that powers your smartphone, that powers your refrigerator, your car and, oh by the way, all of the AI chips. Even things like that affect the future of work and the future of AI because you basically have one place that has a monopoly on this. The same for the Netherlands. The Netherlands is the only country on the planet that produces a certain kind of machine that is used to create these chips for AI. Christopher S. Penn – 32:17 If that company goes away or something, the planet as a whole is like, “Well, I figured they need to come up with an alternative.” So to your point, we have a lot of these choke points in the AI value chain that could be blockers. Again, that’s not something that you hear. I’ve not heard that at any conference. Katie Robbert – 32:38 As we’re thinking about the future of work, which is what we’re talking about on today’s podcast at Macon, 1,500 people in Cleveland. I guarantee they’re going to do it again next year. So if you’re not here this year, definitely sign up for next year. Take a look at the Smarter X and their academy. It’s all good stuff, great people. I think—and this was the question Paul was asking in his keynote—”Where do we go from here?” The— Katie Robbert – 33:05 The atmosphere. Yes. We don’t need—we don’t need to start singing. I do not need. With more feeling. I do get that reference. You’re welcome. But one of the key takeaways is there are more questions than answers. You and I are asking each other questions, but there are more questions than answers. And if we think we have all of the answers, we’re wrong. We have the answers that are sufficient enough for today to keep our business moving forward. But we have to keep asking new questions. That also goes into that critical thinking. You need to be comfortable not knowing. You need to be comfortable asking questions, and you need to be comfortable doing that research and seeking it out and maybe getting it wrong, but then continuing to learn from it. Christopher S. Penn – 33:50 And the future of work, I mean, it really is a very cloudy crystal wall. We have no idea. One of the things that Paul pointed out really well was you have different scaling laws depending on where you are in AI. He could have definitely spent some more time on that, but I understand it was a keynote, not a deep dive. There’s more to that than even that. And they do compound each other, which is what’s creating this ridiculously fast pace of AI evolution. There’s at least one more on the way, which means that the ability for these tools to be superhuman across tasks is going to be here sooner than people think. Paul was saying by 2026, 2027, that’s what we’ll start to see. Robotics, depends on where you are. Christopher S. Penn – 34:41 What’s coming out of Chinese labs for robots is jaw dropping. Katie Robbert – 34:45 I don’t want to know. I don’t want to know. I’ve seen *Ex Machina*, and I don’t want to know. Yeah, no. To your point, I think a lot of people bury their head in the sand because of fear. But in order to, again, it sort of goes back to that critical thinking, you have to be comfortable with the uncomfortable. I’m sort of joking: “I don’t want to know. I’ve seen *Ex Machina*.” But I do want to know. I do need to know. I need to understand. Do I want to be the technologist? No. But I need to play with these tools enough that I feel I understand how they work. Yesterday I was playing in Opal. I’m going to play in N8N. Katie Robbert – 35:24 It’s not my primary function, but it helps me better understand where you’re coming from and the questions that our clients are asking. That, in a very simple way to me, is the future of work: that at least I’m willing to stretch myself and keep exploring and be uncomfortable so that I can say I’m not static. Christopher S. Penn – 35:46 I think one of the things that 3M was very well known for in the day was the 20% rule, where an employee, as part of their job, could have 20% of the time just work on side projects related to the company. That’s how Post-it Notes got invented, I think. I think in the AI forward era that we’re in, companies do need to make that commitment again to the 20% rule. Not necessarily just messing around, but specifically saying you should be spending 20% of your time with AI to figure out how to use it, to figure out how to do some of those tasks yourself, so that instead of being replaced by the machine, you’re the one who’s at least running the machine. Because if you don’t do that, then the person in the next cubicle will. Christopher S. Penn – 36:33 And then the company’s like, “Well, we used to have 10 people, we only need two. And you’re not one of the two who has figured out how to use this thing to do that. So out you go.” Katie Robbert – 36:41 I think that was what Paul was doing in his AI for Productivity workshop yesterday, was giving people the opportunity to come up with those creative ideas. Our friend Andy Crestadino was relaying a story yesterday to us of a very similar vein where someone was saying, “I’ll give you $5,000. Create whatever you want.” And the thing that the person created was so mind-blowing and so useful that he was like, “Look what happens when I just let people do something creative.” But if we bring it sort of back whole circle, what’s the motivation? Why are people doing it in the first place? Katie Robbert – 37:14 It has to be something that they’re passionate about, and that’s going to really be what drives the future of work in terms of being able to sustain while working alongside AI, versus, “This is all I know how to do. This is all I ever want to know how to do.” Yes, AI is going over your job. Christopher S. Penn – 37:33 So I guess wrapping up, we definitely want you thinking creatively, critically, contextually. Know where your data is, know where your ideas come from, broaden your horizons so that you have more ideas, and be able to be one of the people who knows how to call BS on the machines and say, “That’s completely wrong, ChatGPT.” Beyond that, everyone has an obligation to try to replace themselves with the machines before someone else does it to you. Katie Robbert – 38:09 I think again, to plug Macon, which is where we are as we’re recording this episode, this is a great starting point for expanding your horizons because the amount of people that you get to network with are from different companies, different experiences, different walks of life. You can go to the sessions, learn it from their point of view. You can listen to Paul’s keynote. If you think you already know everything about your job, you’re failing. Take the time to learn where other people are coming from. It may not be immediately relevant to you, but it could stick with you. Something may resonate, something might spark a new idea. Katie Robbert – 38:46 I feel like we’re pretty far along in our AI journey, but in sitting in Paul’s keynote, I had two things that stuck out to me: “Oh, that’s a great idea. I want to go do that.” That’s great. I wouldn’t have gotten that otherwise if I didn’t step out of my comfort zone and listen to someone else’s point of view. That’s really how people are going to grow, and that’s that critical thinking—getting those shared experiences and getting that brainstorming and just community. Christopher S. Penn – 39:12 Exactly. If you’ve got some thoughts about how you are approaching the future of work, pop on by our free Slack group. Go to trust insights AI analysts for marketers, where you and over 4,500 other marketers are asking and answering each other’s questions every single day. Wherever you watch or listen to the show, if there’s a channel you’d rather have it on instead, go to Trust Insights AI Ti Podcast, where you can find us all the places fine podcasts are served. Thanks for tuning in. I’ll talk to you on the next one. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

In this episode we are discussing the groundbreaking partnership between SAP Business Data Cloud and SAP Databricks. We discuss how SAP BTP is driving AI-first enterprise transformation through seamless SAP Datasphere integration, zero-copy data sharing, and advanced AI/ML workflows. Also, how Business Data Fabric and SAP Business AI are enabling future-ready enterprise IT, making it easier than ever to turn enterprise data into real business value. From hands-on use cases like cash flow forecasting, margin analysis, and attrition analysis to practical tips for engineers and data scientists, you'll get a front-row seat to digital transformation outcomes that matter.

Rebecca Oakes, VP of Analytics at Equifax Canada, introduces Optimal Path, an AI-driven tool that translates your credit data into realistic, step-by-step actions to raise your credit score. Think concrete guidance on utilization, payment consistency, and balances, plus estimated point gains over the next ~3 months. Rebecca explains how the model personalizes advice (not one-size-fits-all), where consumers will access it via banks/fintechs, and how AI can both improve coaching and combat fraud. Clear, actionable insights for Canadians looking to build stronger credit. Find out more at equifax.ca and connect on X/Twitter and LinkedIn.

In this episode of the Colombia Calling podcast, host Richard McColl engages with academics David Anderson (Associate Professor in Analytics at Villanova University in PA) and Galia Benitez (Associate Professor of International Relations at Michigan State University) to discuss their research on using Large Language Models (LLMs) to analyse violence in Colombia. They explore the challenges of data collection, the human impact of their findings, and the importance of interdisciplinary collaboration in social science research. The conversation delves into the complexities of measuring violence, the relationship between coca eradication and violence, and the future of research in this area amidst funding challenges. Read the full report entitled: "Using LLMs to create analytical datasets: A case study of reconstructing the historical memory of Colombia." https://arxiv.org/abs/2509.04523   Tune in to this and the Colombia Briefing with Emily Hart. Only for subscribers this week.   https://harte.substack.com/

This quarter, we poured some Nikka Japanese whiskey and sat down with two of the sharpest minds in the CRE data world: Juan Arias, National Director of Industrial Analytics at CoStar Group, and Anthony Graziano, Chairman & CEO of Integra Realty Resources.Every quarter, these guys help us dissect what's actually moving Miami's industrial market — pricing trends, vacancy shifts, absorption patterns, capital flows, and where deals are getting done (and where they're not).We started with industrial because it's often an early indicator of the economy's health, then zoomed out into office, hospitality, and multifamily. The conversation hit everything from tarrifs, to port and truck traffic and increasing vacancy rates particalarly for large bay industrial. This one's for anyone trying to make sense of what's next in Miami commercial real estate, with laughs, whiskey, and a dose of data.Connect with usWant to dive deeper into Miami's commercial real estate scene? It's our favorite topic and we're always up for a good conversation. Whether you're just exploring or already making big moves, feel free to reach out at info@builtworldadvisors.com or give us a call at 305.498.9410. Prefer to connect online? Find us on LinkedIn or Instagram - we're always open to expanding the conversation. Ben Hoffman: LinkedIn Felipe Azenha: LinkedIn We extend our sincere gratitude to Büro coworking space for generously granting us the opportunity to record all our podcasts at any of their 8 convenient locations across South Florida.

DJ & PK examined why Utah football coach Kyle Whittingham was so adamant in sticking with his analytics when it comes to in-game decisions in light of their rivalry game loss to BYU.

In this episode of Always Be Testing, host Tye DeGrange sits down with Bob Feist — known as the Godfather of Team Roping — a legendary cowboy, entrepreneur, and rodeo announcer. A Cowboy Hall of Fame inductee and PRCA Pioneer Award winner, Bob is also the founder of Ropers Sports News, the first-ever newspaper dedicated to team roping, and the creator of The Bob Feist Invitational (BFI), the richest one-day open team roping event in the world.In this inspiring conversation, Bob and Tye explore the Cowboy Code — a timeless set of values centered on courage, integrity, and doing what's right — and how these principles apply to today's business and marketing world. Bob shares stories and lessons from decades of entrepreneurship, from building a publication out of nothing to growing one of the most prestigious events in rodeo history.They dive into how the Cowboy Code influences leadership, business ethics, and branding, as well as the importance of trust, humility, and staying true to your brand identity. Bob also discusses key entrepreneurial lessons on starting small, adapting to change, and rewarding loyalty, offering timeless wisdom on integrity, perseverance, and leading with purpose.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   In this episode, Justin interviews Shawn Punancy, Sr. Manager, Enterprise Risk Management of Delta Air Lines, Inc. Justin and Shawn discuss her fascinating career history, disruption in the airline industry, Shawn's risk philosophy at Delta Airlines, and how her ERM team stays connected to the business while maintaining a long-term strategic view of risk.   Shawn will present two sessions with Lianne Appelt, the Head of Enterprise Risk Management at Salesforce, at the RIMS ERM Conference on November 17th and 18th in Seattle, Washington. Shawn shares some hints on what to expect from the sessions.   Listen for Shawn's view on the biggest opportunity right now for ERM professionals to elevate their impact across the enterprise.   Key Takeaways: [:01] About RIMS and RIMScast. [:15] The RIMS CRO Certificate Program in Advanced Enterprise Risk Management is our live virtual program led by the famous James Lam. Great news! A third cohort has been announced, from January through March 2026. [:32] Registration closes January 5th. Enroll now! A link is in this episode's show notes. [:40] About this episode of RIMScast. We are flying high today, with Shawn Punancy, the Manager of Enterprise Risk Management for Delta Air Lines, Inc. Buckle in for the many aviation puns you're going to hear during this episode! But first… [1:12] RIMS-CRMP Prep Workshops! The next RIMS-CRMP Prep Workshops will be held on October 29th and 30th and led by John Button. [1:24] The next RIMS-CRMP-FED Virtual Workshop will be held on November 11th and 12th and led by Joseph Mayo. Links to these courses can be found through the Certifications page of RIMS.org and through this episode's show notes. [1:41] RIMS Virtual Workshops! RIMS has launched a new course, “Intro to ERM for Senior Leaders.” It will be held again on November 4th and 5th and will be led by Elise Farnham. [1:56] On November 11th and 12th, Chris Hansen will lead “Fundamentals of Insurance”. It features everything you've always wanted to know about insurance but were afraid to ask. Fear not; ask Chris Hansen! RIMS members always enjoy deep discounts on the virtual workshops! [2:15] The full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's notes. [2:26] RIMS Webinars! On October 30th, Swiss Re will present “Parametric Insurance: Providing Financial Certainty in Uncertain Times”. On November 6th, HUB will present “Geopolitical Whiplash — Building Resilient Global Risk Programs in an Unstable World”. [2:47] Register at RIMS.org/Webinars. [2:50] On with the show! Our guest today is the Manager of Enterprise Risk Management for Delta Air Lines, Inc. Her name is Shawn Punancy, and she has a fascinating career that I want to delve into today. [3:03] I also asked her to be on the show because she will have quite a presence at the RIMS ERM Conference 2025, which will be held on November 17th and 18th in Seattle, Washington. [3:14] On November 17th, at 11:45 a.m., she will be co-leading “Connections Count: Strategic Networking to Strengthen Risk Oversight.” On November 18th, at 9:00 a.m., she will co-lead “How Deep Should You Go?: Rightsizing Risk Assessment for Maximum Impact.” [3:33] In addition to learning about her fascinating career, I wanted to get a little preview of each of those sessions and learn a bit about her risk philosophy at Delta. Let's get to it! [3:44] Interview! Shawn Punancy, welcome to RIMScast! [3:53] Shawn Punancy is the ERM Senior Manager at Delta Air Lines, Inc. Shawn will be at the RIMS ERM Conference 2025, November 17th and 18th. Shawn has a fascinating career. [5:00] Shawn was an intelligence analyst at the U.S. DOD from 2011 to 2012, then moved to the CIA as a Senior Intelligence Analyst for seven years. [5:18] Shawn says it was great working at the CIA. She thinks there are very few places where you can work and have such broad awareness. Her year at the DOD was to prepare her to work at the CIA. [6:10] As an Analyst, Shawn worked in counter-terrorism, counter-narcotics, traditional political analysis, and leadership analysis. She did some targeting work, which is helpful for ERM. [6:27] After Shawn left the government, she worked briefly for a consulting firm in Atlanta, Georgia, doing business operating risk. She got word of a job in the Delta Corporate Safety and Security Division on the Intelligence and Risk Mitigation Team. [6:51] Shawn joined Delta, doing that for two years. She got to meet her Director, Eric Mai, whom she absolutely adores, and she's not just saying that because he may listen to this! Eric Mai introduced Shawn to the world of ERM. [7:07] Shawn started to see all the nexuses that existed between multiple different risks. Shawn says that working in corporate security on risk mitigation is like working at the DOD, but working in ERM is like working at the CIA. [7:42] Shawn was in high school on 9/11, and her mother was on a plane during the 9/11 attacks. Thankfully, she was not on a plane that was targeted on that terrible day. It left a lasting impression. [7:55] Shawn went on to study those types of events in International Affairs and Politics. That's how she got to her path in the government. Shawn is mission-driven and purposeful in her work. [8:42] Shawn applied to Delta when someone sent her a job posting. Shawn saw the posting and thought it looked like it was written for her. Shawn is thankful it worked out. [8:58] Shawn started as Program Manager for Intelligence and Risk Mitigation. She held that position for almost two years. In December of 2023, Shawn became Manager of ERM. The position did not exist before Shawn. ERM had been one person since 2019, when it was begun. [9:37] Eric Mai set up the ERM program. He realized that for it to continuously improve and grow, he needed another person. He went to bat for that role. Around the time it was posted, Eric came to Shawn and said that she might want to consider it, and he would love to have her apply. [9:57] Shawn is super grateful that Eric asked her. [10:13] Shawn says it is striking that ERM has played a small role in many companies. What if you don't know who that person is, or you're not engaging with that person? [10:53] Shawn has noticed that in several industries, the aviation industry included, everything is highly siloed. How does one ERM person get to everybody across the business? How do they make ERM relevant for the leadership and the board? [11:15] Something different could happen any day in the airline industry. Shawn says every day they get a notification from their Duty Director about what the day will look like. Some days, the system looks good: they're moving tens of thousands of people on several thousand flights. [11:33] Other days, there's a hurricane or something, or there is a strike somewhere that completely upends the day. It's a lively environment. [11:56] The American Airlines regional jet and helicopter crash in Washington, D.C. this year put a spotlight on Safety and Risk Managers to ensure they had the proper protocols in place and understood all the communication channels. They double-checked the protocols. [12:40] One thing Shawn loves about the airline industry is that safety is for everyone. There's no competition in safety. No one places blame. They come together to ensure that they are in the best position to continue to put safety first, not only for customers but also for all employees. [13:17] If Shawn had a mantra, it would be, You get further together than you do as an individual. She learned that from her time in Corporate Safety and Security and as an ERM professional. She could not do her job without relationships and connections across the company. [14:05] Shawn says Delta has a strong governance structure. The risk committee reports to the executive leadership team. ERM meets with the risk committee monthly to talk about what is coming up. ERM tracks that, so as risks build, they remember what was said months ago. [14:29] They prepare themselves for the known events of the next couple of months, such as an upcoming audit, an issue with plane manufacturers, or a suspected coming fleet delay. [14:53] ERM uses its governance structure to think through how to manage the risk, who is responsible, who is touched, what should be reported up to the leadership, and what can be managed at the business level. [15:07] Looking longer-term, ERM recently started talking directly to board members, asking for their perceptions about risk over the next three to five years. ERM also asks that question of the business leadership annually, to make sure management shares the same vision as the board. [15:38] ERM adds value by showing where those visions aligned, or if and when they diverged. Using that information helps inform the broader risk landscape. ERM uses that to engage the Strategy team with their annual goals and pillars; their Annual “Flight Plan.” [16:08] ERM shows the collected data on where risk lies to the Strategy Team and asks how it might affect the Flight Plan and the Five-Year Strategy. It's the role of ERM to highlight the risks they've identified through the forums they've engaged. [16:36] Shawn has two on her ERM team, including herself. Her team has strong relationships across Delta. That helps ERM to be a force multiplier. They lean on their colleagues to help stay aware, figure out the best direction to guide ERM efforts, and make an impact where possible. [17:24] Quick Break! RISKWORLD 2026 will be in Philadelphia, Pennsylvania, from May 3rd through the 6th. RIMS members can now lock in the 2025 rate for a full conference pass to RISKWORLD 2026 when you register by October 30th! [17:43] This also lets you enjoy earlier access to the RISKWORLD hotel block. Register by October 30th, and you will also be entered to win a $500 raffle! Do not miss out on this chance to plan and score some of these extra perks! [17:57] The members-only registration link is in this episode's show notes. If you are not yet a member, this is the time to join us! Visit RIMS.org/Membership and build your network with us here at RIMS! [18:09] Save the dates March 18th and 19th, 2026, for The RIMS Legislative Summit, which will be held in Washington, D.C. [18:17] Join us in Washington, D.C., for two days of Congressional Meetings, networking, and advocating on behalf of the risk management community. Visit RIMS.org/Advocacy for more information and updates and to register. [18:33] Let's return to our interview with Shawn Punancy of Delta Airlines! [19:12] In the heat of a crisis, Delta Airlines has a number of immediate or intermediate response teams that stand up. ERM is a part of those teams. They help inform the strategy for how Delta will respond. In the immediate aftermath, ERM is in listening mode. [19:25] ERM takes what they heard and goes on to support the strategic planning, moving forward. Business Continuity or Corporate Communications will handle the immediate feedback and response. [19:38] If it's likely to have a long-lasting impact on Delta, ERM will facilitate conversations among stakeholders across the enterprise to ensure that Delta has completely and cleanly exited the crisis and that they're on a good footing to avoid future crises of the same ilk. [20:05] One Final Break! As many of you know, the RIMS ERM Conference 2025 will be held on November 17th and 18th in Seattle, Washington. We recently had ERM Conference Keynote Speaker Dan Chuparkoff on the show. [20:23] He is back, just to deliver a quick message about what you can expect from his keynote on “AI and the Future of Risk.” Dan, welcome back to RIMScast! [20:34] Dan says, Greetings, RIMS members and the global risk community! I'm Dan Chuparkoff, AI expert and the CEO of Reinvention Labs. I'm delighted to be your opening keynote on November 17th, at the RIMS ERM Conference 2025 in Seattle, Washington. [20:49] Artificial Intelligence is fueling the next era of work, productivity, and innovation. There are challenges in navigating anything new. This is especially true for risk management, as enterprises adapt to shifting global policies, economic swings, and a new generation of talent. [21:07] We'll have a realistic discussion about the challenges of preparing for the future of AI. To learn more about my keynote, “AI and the Future of Risk Management,”  and how AI will impact Enterprise Risk Management for you, listen to my episode of RIMScast at RIMS.org/Dan. [21:26] Be sure to register for the RIMS ERM Conference 2025, in Seattle, Washington, on November 17th and 18th, by visiting the Events page on RIMS.org. I look forward to seeing you all there. [21:37] Justin thanks Dan and looks forward to seeing him again on November 17th and hearing all about the future of AI and risk management! [21:45] Let's Conclude Our Interview with One of the Presenters at the RIMS ERM Conference 2025, Shawn Punancy of Delta Airlines! [22:17] There are two opportunities to experience Shawn Punancy in person at the RIMS ERM Conference 2025, November 17th and 18th. She will be presenting with Lianne Appelt, the Head of Enterprise Risk Management at Salesforce: [22:47] Shawn says Lianne is the sweetest person she has ever met! Lianne is one of Justin's favorite people to work with on the Strategic Enterprise Risk Management Council. [23:24] On November 17th, at 11:45 a.m., Shawn and Lianne will present, “Connections Count: Strategic Networking to Strengthen Risk Oversight.” If you're a new risk professional or a rising star, and you want to get to the basics, this is the sort of session you attend. [24:05] Shawn gives the elevator pitch for the presentation. She says, if you understand anything about ERM, you understand that it's not something you can do alone. Having relationships across an enterprise is paramount to the success of any ERM program. [24:22] Figure out what opportunities exist to pursue those relationships. Annual or quarterly risk assessments are natural avenues for building relationships, but there are lots of others. Outside of formal structures, how can you engage people? [24:39] How can you use the data you've collected to drive conversations that may not otherwise exist? Those conversations inform you better and equip you better as an ERM professional as you get ready to present to your leadership team, audit committee, or board.  [25:42] Shawn has found that offering external information that may not otherwise be available to her stakeholders is a good way for her to go in and have a conversation.  [26:00] The information she offers is either something she's gotten from a vendor, or a risk source she has been tracking, or something ERM has done internally but hasn't publicized. She says, We have this piece of information we think is valuable to you. [26:20] Shawn finds that it's an incredible way to open doors, strengthen or start relationships, and use that to find a way to continue the conversation iteratively. It's been incredible for expanding who ERM talks to since Shawn has joined the team. [26:37] ERM already had a broad network, but looking for new opportunities has expanded it. [26:43] Shawn says Never let a good crisis or risk go to waste. ERM gets a daily bulletin of every news clip that mentions Delta. [27:00] ERM uses that as an opportunity to say, We've not engaged with you, but we saw this and it's something worth tracking at a more macro level on this other part of the spectrum. We'd love to talk to you about how the two pieces connect. [27:17] Some of that depends on company culture. Delta is one of those amazing places where you can email just about everybody and they will respond. That has been very helpful for Shawn. She knows that's not easily replicated everywhere. Shawn has also never met a stranger. [27:41] Understanding that ERM has value to add, whether it's relaying information or showing interconnections, there's a lot there, and people are usually responsive. [28:17] Talking to the board goes back to the relationships you have and the conversations you've had. If you're talking to the right people throughout the year, who have access to significant board member concerns, use that to help craft your story. [28:37] Shawn says pairing the insight you've gotten from those relationships with the data you have in your program helps drive a compelling narrative. [28:56] On November 18th, at 9:00 a.m., Shawn and Lianne will present an advanced-level session, “How Deep Should You Go?: Rightsizing Risk Assessments for Maximum Impact,” tailoring risk assessments to organizational maturity. [29:21] Shawn says it's a mistake for an ERM group not to understand what they have at their disposal in terms of data or stakeholders. Everything doesn't work for everybody. [29:28] You don't need a major, formalized 16-step assessment process when you're a new and burgeoning program. An older, more established program doesn't need something overly complex that doesn't match your company culture. [29:45] Shawn says she has been doing ERM for just shy of two years, so she's not the foremost expert in the room. She likes to rely on her historical experience of taking a bunch of data and talking to a lot of people, collecting intel, and figuring out what the story is. [30:02] Shawn is super passionate about this. With the 8,000 ways you can do a risk assessment, it's so important to consider some specific factors that will help you to have a stronger impact when you do the assessment. Shawn will save those for the presentation. [30:55] Shawn says she firmly believes the biggest opportunity for ERM professionals is to find and communicate that interconnected risk. We hear it everywhere. Justin points out that a paper on “Understanding Interconnected Risks” is in this episode's show notes. [31:13] Shawn thinks that's the biggest opportunity for ERM. Many teams have their risk evaluation silos. Having someone come in and show how A is connected to D, is connected to X, is the next step and the game-changer for a lot of teams. [31:38] Justin says, I'm looking forward to meeting you in person, and I'm so glad that you're going to be delivering the two sessions, Monday, November 17th, and Tuesday, November 18th! It was a pleasure to meet you! [32:08] Shawn is very thankful for this opportunity and super excited about talking about this content, partnering with Lianne, and meeting the broader RIMS community. [32;21] Special thanks again to Shawn Punancy of Delta Airlines for joining us here on RIMScast! Be sure to catch her presentations on November 17th and 18th at the RIMS ERM Conference 2025 in Seattle, Washington. [32:27] A link to the agenda is in this episode's show notes. Register today, we want to see you there! [32:43] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [33:11] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [33:28] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [33:45] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [34:01] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [34:15] Justin Smulison is the Business Content Manager at RIMS. Please remember to subscribe to RIMScast on your favorite podcasting app. You can email us at Content@RIMS.org. [34:27] Practice good risk management, stay safe, and thank you again for your continuous support!   Links: RIMS ERM Conference 2025 — Nov. 17‒18 RIMS-CRO Certificate Program In Advanced Enterprise Risk Management | Jan‒March 2026 Cohort | Led by James Lam RISK PAC | RIMS Advocacy | RIMS Legislative Summit SAVE THE DATE — March 18‒19, 2026 RISKWORLD 2026 — Members-only early registration through Oct 30! RIMS-Certified Risk Management Professional (RIMS-CRMP) The Strategic and Enterprise Risk Center RIMS Diversity Equity Inclusion Council RIMS Risk Management magazine | Contribute RIMS Now RIMS Professional Report: “Understanding Interconnected Risks” Upcoming RIMS Webinars: RIMS.org/Webinars “Parametric Insurance: Providing Financial Certainty in Uncertain Times” | Oct. 30, 2025 | Sponsored by Swiss Re “Geopolitical Whiplash — Building Resilient Global Risk Programs in an Unstable World” | Nov. 6 | Sponsored by Hub   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP Virtual Exam Prep — Oct. 29‒30, 2025 RIMS-CRMP-FED Exam Prep Virtual Workshop — November 11‒12 Full RIMS-CRMP Prep Course Schedule “Intro to ERM for Senior Leaders” | Nov. 4‒5 | Instructor: Elise Farnham “Fundamentals of Insurance” | Nov. 11‒12 | Instructor: Chris Hansen “Leveraging Data and Analytics for Continuous Risk Management (Part I)” | Dec 4. See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes about ERM: “AI and the Future of Risk with Dan Chuparkoff” (RIMS ERM Conference Keynote) “Tom Brandt on Growing Your Career and Organization with ERM” “James Lam on ERM, Strategy, and the Modern CRO” “ERM, Retail, and Risk with Jeff Strege” “Bigger Risks with the Texas State Office of Risk Management” | Sponsored By Hillwood “ERMotivation with Carrie Frandsen, RIMS-CRMP” “Live from the ERM Conference 2024 in Boston!” “Risk Quantification Through Value-Based Frameworks”   Sponsored RIMScast Episodes: “Cyberrisk: Preparing Beyond 2025” | Sponsored by Alliant (New!) “The New Reality of Risk Engineering: From Code Compliance to Resilience” | Sponsored by AXA XL “Change Management: AI's Role in Loss Control and Property Insurance” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Demystifying Multinational Fronting Insurance Programs” | Sponsored by Zurich “Understanding Third-Party Litigation Funding” | Sponsored by Zurich “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Kristen Peed!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Shawn Punancy, Sr. Manager, Enterprise Risk Management of Delta Air Lines, Inc.   Production and engineering provided by Podfly.  

If your email list isn't growing—or if you're seeing great engagement but no sales—this episode breaks down exactly why your funnel might be stalling and how to get it back on track.Kendra walks through the most common funnel breakdowns—from traffic and opt-ins to nurture sequences and sales—and shares practical fixes for each stage so you can diagnose problems with data, not guesswork.If you've been wondering whether your offer, audience, or ads are the issue, this episode gives you a clear framework to find (and fix) the real bottleneck.In this episode you'll learn:Traffic and Lead Generation: Why the real problem is usually lack of traffic, not your freebie—and how a small paid ads budget can instantly change that. (07:00)Funnel Conversion and Alignment: How to spot audience mismatch and clarify your freebie messaging for higher opt-ins. (08:30)Opt-in Page Optimization: The simple design and copy tweaks that can raise your conversion rate fast. (12:20)Email Delivery and Engagement Metrics: What healthy open and click rates look like (and what to adjust when they aren't there). (15:20)Nurture Sequence and Sales Conversion: How to use your nurture emails to build trust that naturally leads to sales. (17:35)Sales and Pitch Effectiveness: What to do when your funnel metrics look good—but people still aren't buying. (19:20)Apply to work with me in Health Coach Accelerator HERE.Watch this episode on YouTube here: https://youtu.be/Va3-0Z6tzJk Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This episode recorded live at the 10th Annual Health IT + Digital Health + RCM Annual Meeting features Deepan Kamaraj, Director, Analytics & Informatics, UPMC Enterprises. Kamaraj shares how UPMC is testing and deploying AI responsibly through data governance, closed-container evaluations, and cross-functional collaboration, while offering guidance for leaders balancing innovation, regulation, and operational efficiency.

Si Ferry sits down with the Glen's Vodka SPFL Scottish Premiership Manager Of The Month for August & September, Derek McInnes!What a time to grab a chat with the man of the moment as his Hearts side sit top of the table ahead of Celtic with the everyone talking about how far the Jambos can go this season!In a fascinating chat about the season so far, Jamestown Analytics, re-signing Lawrence Shankland, how the Hearts job came about and leading the table, we bring you a brilliant insight into life in the Tynecastle dugout! Hosted on Acast. See acast.com/privacy for more information.

Learn what the latest research on US shareholder activism can teach CEOs and boards.  Activism has evolved from a niche effort to a mainstream investment strategy, with campaigns in the US quadrupling since 2018. Learn how activists are targeting not only small-cap firms but increasingly large S&P 500 companies, using sophisticated communication strategies and exempt solicitations to influence boards.  Join Steve Odland and guest Matteo Tonello, Head of TCB Benchmarking and Analytics at The Conference Board, to find out what's behind the surge in activism campaigns, how companies are being targeted, the increasing scrutiny of CEOs (including gender bias), and how boards can prepare and respond effectively.     For more from The Conference Board:  2025 Proxy Season Review: From Escalation to Recalibration  TCB Benchmarking  2026 Executive Compensation Event 

Si Ferry sits down with the Glen's Vodka SPFL Scottish Premiership Manager Of The Month for August & September, Derek McInnes!What a time to grab a chat with the man of the moment as his Hearts side sit top of the table ahead of Celtic with the everyone talking about how far the Jambos can go this season!In a fascinating chat about the season so far, Jamestown Analytics, re-signing Lawrence Shankland, how the Hearts job came about and leading the table, we bring you a brilliant insight into life in the Tynecastle dugout! Hosted on Acast. See acast.com/privacy for more information.

Full episode of the Sunday Morning Podcast with Hans Olsen, Scott Garrard and Lloyd Cole on October 19, 2025

This episode is sponsored by SearchMaster, the leader in AI Search Engine Optimization (AEO) and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! Visit growthstage.marketing here! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mark Donnigan, a virtual CMO specializing in video streaming technology marketing. Mark discusses his unique approach to marketing, combining sales experience with deep industry knowledge to understand customers and craft targeted messages. They explore the importance of qualitative data, long-term vs. short-term campaigns, and the evolving role of generative search engine optimization. Mark emphasizes the necessity of aligning marketing efforts with actual customer needs and behavior to achieve impactful results. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

665,218 views Streamed live on Oct 13, 2025 #tcc #army of ukraine #russiaukraineFundraiser for a pickup truck for the 22nd separate motorized infantry brigade

Water usage can greatly affect an organization's bottom line, especially in the property management industry.Dr. Ellie Graeden, Chief Data & Product Officer at Metron, joins the podcast to discuss various types of smart water meters and why they matter to property management professionals. Dr. Graeden also addresses why it's important to share smart water analytics, such as water consumption, with residents—which can increase occupancy rates and retention.Further, Dr. Graeden discusses how to use water consumption data to drive property values and evaluate merger and acquisition opportunities. Additionally, she explores other types of data that can be used to provide context for water usage.Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.You can learn more about Dr. Ellie Graeden on LinkedIn, and Metron on the company's website.Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.Learn more about Rent Manager's industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

10/17 Hour 1: EB's Nervous About The Commanders - 1:00 Commanders vs Cowboys By The Numbers - 12:00 JP Can't Wait For This New Documentary - 33:00

Colleague Matt Colyar joins Cris and Mark on the podcast to discuss the prospects for inflation and the threat posed by subprime consumer credit problems to the banking system and broader economy. They discuss all of this through the prism of concerns raised by clients in their travels this past week: Mark was out West, Matt in Texas, and Cris in Bermuda. Guest: Matt Colyar - Assistan Director, Economist, Moody's AnalyticsHosts: Mark Zandi – Chief Economist, Moody's Analytics, Cris deRitis – Deputy Chief Economist, Moody's Analytics, and Marisa DiNatale – Senior Director - Head of Global Forecasting, Moody's AnalyticsFollow Mark Zandi on 'X' and BlueSky @MarkZandi, Cris deRitis on LinkedIn, and Marisa DiNatale on LinkedIn  Questions or Comments, please email us at helpeconomy@moodys.com. We would love to hear from you. To stay informed and follow the insights of Moody's Analytics economists, visit Economic View. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Renee Troughton: Analytics From Day One and Four Other Principles of Great POs Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. "Product owners who think about their products as just a backlog that I prioritize, and I get some detailed requirements from stakeholders, and I give that to the team... that's not empowering the team. And it's probably leading you to building the wrong thing, just faster." The Bad Product Owner: The Backlog Manager Without Vision Renee describes a pattern of Product Owners who don't understand product management—they lack roadmaps, strategy, and never speak to customers. These POs focus solely on backlogs, prioritizing detailed requirements from stakeholders without testing hypotheses or learning about their market. Taking an empathetic view, Renee notes these individuals may have fallen into the role without passion, never seeing what excellence looks like, and struggling with extreme time poverty. Product ownership is one of the hardest roles from a time perspective—dealing with legislative requirements, compliance, risk, fail-and-fix work, and constant incoming demands. Drowning in day-to-day urgency, they lack breathing space for strategic thinking.  These POs also struggle with vulnerability, feeling they should have all answers as leaders, making it difficult to admit knowledge gaps. Without organizational safety to fail, they can't demonstrate the confidence balanced with humility needed to test hypotheses and potentially be wrong. The result is building the wrong thing faster, without empowering teams or creating real value. Self-reflection Question: Are you managing your Product Owners' workload and supporting their strategic thinking time, or are you allowing them to drown in tactical work that prevents them from truly leading their products? The Great Product Owner: Analytics from Day One and Market Awareness "They really iterated, I think, 5 key principles quite consistently... the one thing that did really shape my thinking at that time was... Analytics from day one." Renee celebrates a Chief Product Owner who led 13 teams with extraordinary effectiveness. This PO consistently communicated five key principles, with "analytics from day one" being paramount—emphasizing the critical need to know immediately if new features work and understanding customer behavior from launch. This PO demonstrated deep market awareness, regularly spending time in Silicon Valley, understanding innovation trends and where the industry was heading. They maintained a clear product vision and could powerfully sell the dream to stakeholders.  Perhaps most impressively, they brought urgency during a competitive "space race" situation when a former leader left with intellectual property to build a competing product. Despite this pressure, they never allowed compromise on quality—rallying teams with mission and purpose while maintaining standards. This combination of strategic vision, market knowledge, data-driven decision-making, and balanced urgency created an environment where teams delivered excellence under competitive pressure. [The Scrum Master Toolbox Podcast Recommends]

So, how does a guy with a degree from Harvard work on talent evaluation and analytics for a living...?The founder of Formations Football, Europe's online training hub for scouts, analysts, and coaches now has an American version of the evaluator and education hubSoccerEDU, recently released in the US, is looking to do the same in the States and add to the thousands using the application already...We catch up with Antony to find out the why, the how, and the outlook for the project  

Hosts Joe Maddon and Tom Verducci are picking their favorite parts of the LCS series we're watching. The Dodgers have become the team that everyone was expecting all season. Tom explains what the Brewers need to change and the tough task they're facing. Joe looks back at his playoff experience and talks about how teams are handling these moments and the players that deliver. Has Tom changed his opinion on who is the MVP in baseball? Plus, some thoughts on a surprise managerial opening in baseball! The Book of Joe Podcast is a production of iHeart Radio. #fsrSee omnystudio.com/listener for privacy information.