Podcasts about Analytics

Ben Solak from ESPN and Brandon Lee Gowton from Bleeding Green Nation are back with their annual Jersey Number Analytics pod. Yep, the one where they break down why a player's jersey number could totally impact how well they play. This is not a drill, folks! Drop a comment with the player you think is gonna have a big season just because of their number. Email hot takes: Ringerphilly@gmail.com. Become a member of our Reddit community: https://www.reddit.com/r/RingersPhillySpecial/. The Ringer is committed to responsible gaming. Please check out rg-help.com to find out more, or listen to the end of the episode for additional details. Hosts: Ben Solak and Brandon Lee Gowton Producer: Cliff Augustin Music Composed By: Teddy Grossman and Jackson Greenberg Learn more about your ad choices. Visit podcastchoices.com/adchoices

APIs are products but they don't always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products.Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it's for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers. In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit. Join Matt and Moshe as they explore with Deepa:The rise of the API Product Manager and how APIs are transforming businessesDifferent types of APIs—internal, external, and partner—and their strategic impactWhy analytics are essential for measuring API product successUnique challenges of building API products Insights from writing and validating her book, API Analytics for PMsThe impact of AI on product management and the future of APIsStrategies for API pricing and revenue modelsKey metrics and leading indicators for API adoption and activationAdvice for product managers looking to build technical skills and drive impactAnd much moreYou can connect with Deepa at:LinkedIn: https://www.linkedin.com/in/deepag/ X: @1sprintatatimeAPI Analytics for Product Managers book: https://www.amazon.com/API-Analytics-Product-Managers-Understand/dp/1803247657 You can find the podcast's page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Fitzy wants to see similar leadership to Joe Burrow from Drake Maye. Dan thinks the Red Sox need to upgrade their backup catcher at the trade deadline. Ted thinks the Red Sox need to stop relying on analytics and focus more on fundamentals.

Todd Olson joins me to talk about making analytics worth paying for and relevant in the age of AI. The CEO of Pendo, an analytics SAAS company, Todd shares how the company evolved to support a wider audience by simplifying dashboards, removing user roadblocks, and leveraging AI to both generate and explain insights. We also talked about the roles of product management at Pendo. Todd views AI product management as a natural evolution for adaptable teams and explains how he thinks about hiring product roles in 2025. Todd also shares how he thinks about successful user adoption of his product around “time to value” and “stickiness” over vanity metrics like time spent.    Highlights/ Skip to: How Todd has addressed analytics apathy over the past decade at Pendo (1:17) Getting back to basics and not barraging people with more data and power (4:02) Pendo's strategy for keeping the product experience simple without abandoning power users (6:44) Whether Todd is considering using an LLM (prompt-based) answer-driven experience with Pendo's UI (8:51) What Pendo looks for when hiring product managers right now, and why (14:58) How Pendo evaluates AI product managers, specifically (19:14) How Todd Olson views AI product management compared to traditional software product management (21:56) Todd's concerns about the probabilistic nature of AI-generated answers in the product UX (27:51) What KPIs Todd uses to know whether Pendo is doing enough to reach its goals (32:49)   Why being able to tell what answers are best will become more important as choice increases (40:05)   Quotes from Today's Episode “Let's go back to classic Geoffrey Moore Crossing the Chasm, you're selling to early adopters. And what you're doing is you're relying on the early adopters' skill set and figuring out how to take this data and connect it to business problems. So, in the early days, we didn't do anything because the market we were selling to was very, very savvy; they're hungry people, they just like new things. They're getting data, they're feeling really, really smart, everything's working great. As you get bigger and bigger and bigger, you start to try to sell to a bigger TAM, a bigger audience, you start trying to talk to the these early majorities, which are, they're not early adopters, they're more technology laggards in some degree, and they don't understand how to use data to inform their job. They've never used data to inform their job. There, we've had to do a lot more work.” Todd (2:04 - 2:58) “I think AI is amazing, and I don't want to say AI is overhyped because AI in general is—yeah, it's the revolution that we all have to pay attention to. Do I think that the skills necessary to be an AI product manager are so distinct that you need to hire differently? No, I don't. That's not what I'm seeing. If you have a really curious product manager who's going all in, I think you're going to be okay. Some of the most AI-forward work happening at Pendo is not just product management. Our design team is going crazy. And I think one of the things that we're seeing is a blend between design and product, that they're always adjacent and connected; there's more sort of overlappiness now.” Todd (22:41 - 23:28) “I think about things like stickiness, which may not be an aggregate time, but how often are people coming back and checking in? And if you had this companion or this agent that you just could not live without, and it caused you to come into the product almost every day just to check in, but it's a fast check-in, like, a five-minute check-in, a ten-minute check-in, that's pretty darn sticky. That's a good metric. So, I like stickiness as a metric because it's measuring [things like], “Are you thinking about this product a lot?” And if you're thinking about it a lot, and like, you can't kind of live without it, you're going to go to it a lot, even if it's only a few minutes a day. Social media is like that. Thankfully I'm not addicted to TikTok or Instagram or anything like that, but I probably check it nearly every day. That's a pretty good metric. It gets part of my process of any products that you're checking every day is pretty darn good. So yeah, but I think we need to reframe the conversation not just total time. Like, how are we measuring outcomes and value, and I think that's what's ultimately going to win here.” Todd (39:57) Links LinkedIn: https://www.linkedin.com/in/toddaolson/  X: https://x.com/tolson  todd@pendo.io 

Inside Edge is Unofficial Partner's regular series on the business of cricket, co-hosted by Richard Gillis and Mike Jakeman.Freddie Wilde represents the new generation of cricket analytics professionals who have emerged to play a central role in team strategy. His journey from journalist to CricViz to England's white-ball analyst, combined with his recent role in RCB's maiden IPL title triumph, positions him as one of cricket's most influential data minds.Career Trajectory2015-2017: One of CricViz's first employees, joined part-time then full-time2017-2023: Head of Performance Analysis at CricViz (7 years)2021-present: Lead analyst for Oval Invincibles (The Hundred)2022-present: Team analyst for Royal Challengers Bangalore (IPL)2023-present: England white-ball analyst, replacing Nathan LeamonMajor AchievementsCo-authored "Cricket 2.0: Inside the T20 Revolution" with Tim Wigmore (2019)Winner: Wisden Book of the Year 2020 and Telegraph Sports Book Awards Data analyst in Royal Challengers Bangalore's maiden IPL title (2025)Worked with multiple T20 franchises globally including England and Oval Invincibles.This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery and a culture of marketing effectiveness. They've got a creative philosophy of producing famous campaigns and activations that build buzz and conversation  in a category that too often looks and sounds the same. And they're pioneering a new standard of effectiveness in sports marketing using econometrics and attribution models to go beyond traditional media ROI. So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

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This is episode 297 recorded on July 4th, 2025, where John & Jason talk the Microsoft Fabric June 2025 Feature Summary including updates to Visual Calcs, Sparklines are now GA (after 4 years), Azure Maps breaking changes, Org Apps updates & revelations, and Power Query editing of Import models in the web.

SBS Finance Editor Ricardo Gonçalves finds out why the RBA didn't cut interest rates in July with Katrina Ell from Moody's Analytics, and how the market reacted with Stuart Roberts from Stocks Down Under.

Good afternoon, class. My name is Professor Leffler, and this is my colleague, Professor Schreiber. Today we're going to be discussing how everything moves. Today, we study logistics.Welcome to Supply Chain 101.This program is brought to you by DAT Freight & Analytics. Since 1978, DAT has helped truckers & brokers discover more available loads. Whether you're heading home or looking for your next adventure, DAT is building the most trusted marketplace in freight. New users of DAT can save 10% off for the first 12 months by following the link below. Built on the latest technology, DAT One gives you control over every aspect of moving freight, so that you can run your business with speed & efficiency. This program is also brought to you by our newest sponsor, GenLogs. GenLogs is setting a new standard of care for freight intelligence. Book your demo for GenLogs today at www.genlogs.io today!

Send us a textAmazon just rolled out a custom analytics dashboard that lets sellers track key performance data. With templates for Prime Day, traffic, sales, and more, sellers now have more control over how they view account trends. This update helps reduce the need for third-party tools by giving direct access to valuable data straight from Amazon.Book a call so we can help you get custom dashboards set up: https://bit.ly/4jMZtxu#AmazonAnalytics #SellerTools #AmazonData #EcommerceSellers #AmazonDashboardWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBDownload our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gMGrab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSlTimestamps00:00 - Amazon Finally Listens to Sellers  00:24 - Where to Find the Custom Analytics Tool  00:40 - Overview of Dashboard Templates  01:16 - Why This Is Better Than Third-Party Tools  02:00 - Creating a Custom Dashboard from Scratch  02:44 - Metrics You Can Add: Order Count, Delivery Rate  03:32 - What This Means for Amazon Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, and eventually creating Search Bloom to maintain integrity in digital marketing practices. They discuss strategies for optimizing SEO for search engines and LLMs, the importance of analytics, and navigating changes in PPC campaigns. Cody also shares impactful client success stories and future developments in the field. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In today's war diary, Alexander Shelest and Alexey Arestovich discussed the main news on the 1209th day of war:878,821 views Streamed live on Jun 30, 2025 #tcc #inukraine #zelensky➤ 00:00 Broadcast format. Poll: What do you think about Russia's strikes on the Drafting Facility?➤ 05:10 The situation between Russia and Azerbaijan: geopolitics and consequences.➤ 12:20 Possible origin of the "conflict".➤ 13:10 Consequences of the Russian strike on Ukraine. The death of a Ukrainian pilot. Clichés of Ukrainian propaganda.➤ 22:35 Dnipropetrovsk region: the target of the Russian army's incursion. Illiterate communication of the Ukrainian authorities about the military actions.➤ 28:35 Low quality of the Ukrainian defense is evident from the outlines of the front line on the map. The natural barrier line in the Kupyansk-Zaporozhye-Kamenskoye area was not held.➤ 32:15 Ukrainian analytics: trenches are not needed, soldiers are in "fox holes". Is this an excuse for the lack of fortifications? Defense area in Sumy Oblast was not prepared.➤ 39:50 Consequences of Ukraine's withdrawal from the Anti-Personnel Mine Convention.➤ 42:00 Negotiations are irrelevant until the end of the Russian Federation's summer-autumn offensive. Information war in the United States. What could be Ukraine's capabilities by October-November?➤ 48:05 What should Ukraine and Russia talk about?➤ 49:50 Trump and war in Ukraine. Ukraine and Russia's attitude to this war.➤ 53:20 Ukraine will be in NATO someday... What will happen to Ukraine with this neverending story?➤ 56:35 Are Ukrainians missing something? Stefanchuk started talking about elections.➤ 59:07 An unspoken ban on the pro-government blogger crowd to talk about elections or about the results of social surveys of Ukrainians. An alternative political candidate can win the elections in Ukraine. Chances of such a messiah candidate appearing.Olexiy Arestovych (Kiev): Advisor to the Office of Ukraine President : https://en.wikipedia.org/wiki/Oleksiy_ArestovychOfficial channel: https://www.youtube.com/channel/UCjWy2g76QZf7QLEwx4cB46gAlexander Shelest - Ukranian journalist. Youtube: @a.shelest   Telegram: https://t.me/shelestlive

Dante joins the Inside Economics crew for an unusual jobs Thursday podcast. The team discusses the disconnect between the positive headlines and market reaction to the June employment report and the weakening undercurrent in the labor market. They also debate whether higher inflation is still looming despite not showing up in the data yet. Marisa steals the show in the stats game with three figures that stump Mark, Cris, and Dante.Guest: Dante DeAntonio, Senior Director of Economic Research, Moody's AnalyticsHosts: Mark Zandi – Chief Economist, Moody's Analytics, Cris deRitis – Deputy Chief Economist, Moody's Analytics, and Marisa DiNatale – Senior Director - Head of Global Forecasting, Moody's AnalyticsFollow Mark Zandi on 'X' and BlueSky @MarkZandi, Cris deRitis on LinkedIn, and Marisa DiNatale on LinkedIn Questions or Comments, please email us at helpeconomy@moodys.com. We would love to hear from you. To stay informed and follow the insights of Moody's Analytics economists, visit Economic View.

We keep saying we want value-based care. But why do most models still fall short?In this episode, I sat down with Hamad Husainy, a clinician-turned-HealthTech leader at PointClickCare, to explore the hidden reasons value-based systems collapse—and what it actually takes to build one that works.We unpacked why data timing, team collaboration, and cultural transformation—not just more tech—are essential to seamless care. Hamad brought real stories from the field and shared where most leaders miss the mark when scaling their care ecosystems.The question isn't: do you have the data? It's: are you using it at the right time, in the right hands, to prevent the wrong outcomes?If you've ever felt like your solution should drive better results but doesn't get traction, this is your inside look at what investors, payers, and care leaders want next.

In today's episode, Dr. Killeen shares his take on dental practice analytics—and why they matter, but only in the right doses. With so many numbers flying around, it's easy to get overwhelmed (or burnt out). Dr. Killeen breaks down what to track consistently, how often to review it, and when it's time to dig deeper—or simply stay the course. Plus, hear about his upcoming in-person course this November, where he'll share the exact spreadsheet he uses to stay on top of his practice metrics. https://www.addisonkilleen.com/events/

Today's guest barely needs an introduction. Purna Duggirala (aka, “Chandoo”) is a celebrity in Excel circles. Since 2004, Chandoo has been regularly sharing everything he learns working with Excel training hundreds of finance teams, and had roles including as Data Lead, Remuneration Modeling & Analytics for the New Zealand government.  The 16-time Microsoft MVP runs Chandoo.org , which aims to “make you awesome in Excel and Power BI” getting 250,000  visitors per month from all over the world and his YouTube channel has 750,000 subscribers. His stated goal is “to make you awesome at Excel and Power BI”, and produces the go-to Excel resources  from blog posts and videos to full online courses. My Excel Journey and Community building  Skill gaps in FP&A Teams Power BI vs Excel vs Python Copilot – advantages and limits My favorite Excel function Check out https://chandoo.org Chandoo's Free Data analyst course: https://chandoo.org/wp/free-data-analyst-course/ Connect with Chandoo on LinkedIn: https://www.linkedin.com/in/purnaduggirala/

Sal ignites the airwaves in his third hour, launching a fiery tirade against the Yankees' organizational philosophy. He dissects their over-reliance on analytics and perceived lack of accountability, citing questionable player decisions like Ben Rice catching and Jazz Chisholm playing out of position. Sal argues that despite their winning record, the Yankees are blinding themselves to fundamental flaws, ultimately hindering their World Series aspirations. He also touches on the Mets' ongoing struggles and a controversial Knicks coaching hire, but the Yankees' deep-seated issues remain the blazing core of his critique.

Who is the best player on Survivor 50? The Survivor Specialists are joined by Survivor Analytics to rank the Survivor 50 cast. Do you agree with our ranking? Who do you think the best player on the season is? Let us know in the comments. Follow Survivor Analytics on YouTube ( @SurvivorAnalytics ) or TikTok (https://www.tiktok.com/@survivoranalytics?lang=en) Become a patron: https://www.patreon.com/thespecialists #Survivor #Survivor50 #Survivor50Cast Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5742935964385280

Seth and Shaun discuss which move or non-move may be the Texans' most regrettable this offseason, why Texans Assistant General Manager Chris Blanco seems to be the right kind of nerdy for the job, how heavy the Texans are into the analytics, and get the question of the day from Reggie and Luke.

In this episode of TAG Data Talk, Dr. Beverly Wright discusses with Prateek Shrivastava:Describing some of the use cases in manufacturing.What sorts of specific challenges do manufacturing companies face?How can analytics adjust to take these issues into account?What does the future hold for advancing analytics in manufacturing?Prateek Shrivastava, Principal Data Scientist at Cummins Inc.Follow Prateek Shrivastava

In this episode, Christian Rodwell welcomes Alex Norian (founder of IWN Accountancy) and Ben Lansdown (Director of Analytics, IWN Analytics) to discuss the evolving landscape for UK property investors and landlords.They explore the challenges of property portfolio management, regulatory changes, and how landlords can use data-driven tools to optimise performance and profitability.Alex and Ben introduce “Landlord Pulse,” a new analytics platform designed specifically for landlords, and explain how it empowers both new and experienced investors to make smarter decisions with real-time insights.Key Takeaways:Treat property investment as a professional business, not a passive sideline.Use data-driven tools to make timely, informed decisions.Benchmark your portfolio against local market data to spot opportunities or risks.Focus on both cash flow and long-term capital growth.Build relationships with professionals and peers to uncover new opportunities.Resources mentioned in this episode:Recurring Income Masterclass [Register Here]Landlord Pulse Demo BookingIWN AccountancyIWN AnalyticsAlex Norian [LinkedIn]Ben Lansdown [LinkedIn]Connect with WealthBuildersListen on Spotify, Apple Podcasts, YouTube, and all major platforms.For more inspiring stories and actionable tips, subscribe to Wealth Talk and leave us a review!Next Steps On Your WealthBuilding Journey: Join the WealthBuilders Facebook CommunitySchedule a 1:1 call with one of our teamBecome a member of WealthBuildersIf you have been enjoying listening to WealthTalk - Please Leave Us A Review!If you enjoyed this episode, please rate and review WealthTalk on your favourite podcast platform.

Aaron Neiderhiser (CEO of Tuva Health) has an audacious goal of improving US healthcare analytics. It all starts with the data. Aaron discusses his journey and obsession with making sense of the gigantic mess of US healthcare data.

Join the discussion about how Defensive Metrics are compiled and delivered to MLB Teams and other baseball teams around the country! Special Guest Stephen Cho discusses how they come up with the metrics, how they're measured and how they are used!

Hosts Joe Maddon and Tom Verducci give tribute to the passing of Dave Parker, who was to be inducted into the Hall of Fame in a month. Joe discusses his relationship with Parker that spanned over several decades. Tom also notes the passing of 'Bad Company' guitarist Mick Ralphs, who coincidentally will be inducted into the Rock & Roll Hall of Fame later this year. Plus, is there a two man race for AL MVP between Aaron Judge and Cal Raleigh? The Book of Joe Podcast is a production of iHeart Radio. #fsrSee omnystudio.com/listener for privacy information.

Join the conversation as Matt and John talk about baseball analytics, an article entitled "The Man Who Goes Unnoticed," this day in sports history, and one thing they liked this week.   Article link: https://thedispatch.com/newsletter/dispatch-faith/jesus-mary-joseph-nazi-party-fatherhood-donald-trump-andrew-tate-2/   0:00 Intro 03:45 Sports Roundup 16:30 The Man Who Goes Unnoticed 40:44 This Day in Sports History 45:04 One Thing We Liked    

Hosts Joe Maddon and Tom Verducci give tribute to the passing of Dave Parker, who was to be inducted into the Hall of Fame in a month. Joe discusses his relationship with Parker that spanned over several decades. Tom also notes the passing of 'Bad Company' guitarist Mick Ralphs, who coincidentally will be inducted into the Rock & Roll Hall of Fame later this year. Plus, is there a two man race for AL MVP between Aaron Judge and Cal Raleigh? The Book of Joe Podcast is a production of iHeart Radio. #fsrSee omnystudio.com/listener for privacy information.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to traditional approaches. They explore various research types, the impact of AI, and the importance of hybrid research combining customer and market insights. Latham also shares his career journey and insights into transitioning from large corporations to smaller, agile companies. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Justin interviews RIMS General Counsel and VP of External Affairs Mark Prysock about the RIMS Legislative Summit in March 2025, how it went, and what to expect next. Mark mentions the registrant participation records they set and the connections they made as they lobbied.   As Mark exits, Morgan O'Rourke and Hilary Tuttle of RIMS Risk Management magazine enter the studio to talk with Justin about the mid-year in risk and four Q2 articles in RIMS Risk Management magazine on tariffs, the 2025 hurricane season, the USDA budget cuts and food safety, and minimizing risk while using AI for innovation. After lessons from the articles, Hilary invites listeners to submit risk management articles to RIMS Risk Management magazine. If you publish in the magazine, what opportunities will that open for you?    Listen to learn more about the highlights of the first two quarters of 2025 and what to prepare for the rest of the year.   Key Takeaways: [:01] About RIMS and RIMScast. [:17] About this episode of RIMScast. We've got three guests today. We'll get a RIMS legislative update from Mark Prysock, and we will look back at major risk management news from the first half of 2025 with Morgan O'Rourke and Hilary Tuttle of RIMS Risk Management magazine. [:48] RIMS-CRMP Workshops! The next Virtual RIMS-CRMP exam prep, co-hosted by Parima, will be held on September 2nd and 3rd. [:58] The next RIMS-CRMP-FED virtual workshop will be led by Joseph Mayo on July 17th and 18th. Register by July 16th. Links to these courses can be found on the Certification Page of RIMS.org and through this episode's show notes. [1:16] RIMS Virtual Workshops! We have a day-long course on July 24th, “Risk Taxonomy for Effective Risk Management.” On August 5th, we have a day-long course about “Emerging Risks.” RIMS members enjoy deep discounts! [1:31] The full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's notes. [1:42] If you tuned in to the recent episode featuring James Lam, you will know that he is hosting a new six-module workshop for us, the “RIMS-CRO Certificate in Advanced Enterprise Risk Management”. [1:56] The inaugural summer course is completely sold out! We are filled to the virtual capacity! Don't worry, in the Fall, the bi-weekly course will begin on October 9th. Registration closes on October 2nd. A link is in this episode's notes. Check it out and register today! [2:15] Mark your calendars for November 17th and 18th for the RIMS ERM Conference 2025 in Seattle, Washington. The agenda is being built. Soon, we will distribute a Call for Nominations for the ERM Award of Distinction. I'll update this episode's show notes when that link is ready. [2:38] Think about your organization's ERM program or one that you know of, and how it has generated value. We will have more on that in the coming weeks. [2:47] RISKWORLD 2026 will be in Philadelphia, Pennsylvania, from May 3rd through May 6th. RIMS members can now lock in the 2025 rate for a full conference pass to RISKWORLD 2026 when registering by September 30th. [3:01] This also lets you enjoy earlier access to the RISKWORLD hotel block. Register by September 30th, and you will also be entered to win a $500 raffle. Don't miss out on this chance to plan and score some extra perks. [3:14] The members-only registration link is in this episode's show notes. If you are not yet a member, this is the time to register at RIMS.org/membership. [3:24] On with the show! Mark Prysock is the RIMS General Counsel and VP of External Affairs. It's always wonderful to have him on the show. [3:32] He is here to remind us of the RIMS legislative priorities, how they were addressed during the RIMS Legislative Summit in March, and what else we can expect in the way of public policies that RIMS would like to prevent and those we'd like to support. [3:46] There are lots of links in this episode's notes, as well, including ones to RISK PAC and an upcoming fundraiser. Let's get to it! [3:54] Interview! Mark Prysock, welcome back to RIMScast! [4:14] RIMS's top legislative or advocacy priorities for 2025 include opposing legislation on taxing non-profit associations. RIMS is working with other associations on this. The tax would have a significant impact on RIMS. [5:26] Another issue is the Freedom to Invest in Tomorrow's Workforce Act, which would allow individuals to use college savings 529 plans to pay for certifications like the RIMS-CRMP. It's a very popular issue in the association community. [5:55] Third-party litigation funding has become a very big issue, followed by nuclear verdicts. What can we do to stop that? That's an issue that's been growing in both the House and the Senate. RIMS is working within a broad coalition to address that issue. [6:14] RIMS believes, at a bare minimum, there needs to be disclosures when third-party litigation funding agreements are in place so that everyone understands who stands to benefit from a nuclear verdict. It's not the plaintiff. [6:37] The last issue is the National Flood Insurance Program. [7:01] Mark and his team spent Day 1 of the RIMS Legislative Summit in March prepping the registrants so they understood the ins and outs of the issues. They all received one-page leave-behind documents to take to the Congressional offices. [7:18] Panellists had talked to them about the issues. The registrants were prepped to be lobbyists on these issues. [7:30] On Day 2, the registrants went to the Hill and lobbied on behalf of RIMS. [7:39] There were over 60 registrants this year. That was a RIMS Legislative Summit record. They had around 100 Congressional meetings, also a RIMS Legislative Summit record. [8:15] Mark says holding the event at the U.S. Chamber of Commerce building is fantastic. It's a classic D.C. building that everyone knows. It's fairly close to Capitol Hill. You can get all the speakers you want to come and meet with your group there. It's perfect for the Summit. [8:49] A couple of years ago was the first time the Summit met at the Chamber building. Going back this year confirmed that it's going to be the new location for the Summit. Mark says it was an enriching experience for the attendees. [9:33] The Summit lobbyists focus on committees in both the House and Senate with jurisdiction over insurance. [9:47] The House Financial Services Committee has a Subcommittee on Housing and Insurance. Most of the legislation the Summit is concerned about comes from the House. [10:04] That Subcommittee has a new Chair, Congressman Mike Flood from Nebraska. The Summit has made inroads with his office and with other offices, too. [10:28] The Summit's focus is on establishing relationships with newer Congressional offices that are in a position to impact RIMS's legislative priorities. [10:52] Mark says, typically when we meet with a Member of Congress, it might be that we're talking to them because they're well-situated to talk to us about NFIP. [11:02] On other issues, we don't know that they necessarily align with us, but we know that with what we're trying to accomplish with the NFIP, they are going to be a great ally. That's our foot in the door to discuss other legislative issues. [11:24] Marks says the Summit is looking to establish long-term relationships with Members of Congress and educate them on the importance of different issues. [11:58] The RIMS Public Policy Committee will continue hammering on these issues for the remainder of 2025 and into 2026. The tax issues are likely to be resolved in RIMS's favor in the Omnibus tax bill Congress is wrestling with now. [12:18] The One Big Beautiful Bill does not include language for imposing new taxes on non-profits, but it does include the language about liberalizing the use of College 529 plans, which RIMS supports. Mark thinks that it will be wrapped up soon. [12:39] NFIP has been reauthorized through September 30th, the end of the Federal Government's Fiscal Year. There is legislation out there to reauthorize it for a longer period. The RIMS Public Policy Committee is talking with Members of Congress about that. [12:57] Third-party litigation funding is an issue to keep working on for the next couple of years. [13:04] The RIMS Public Policy Committee will be working closely with the RISK PAC Trustees to figure out how they can help to raise more money for the PAC. They have some ideas for things to do at RISKWORLD 2026 in Philadelphia. [13:22] They have a fundraising event in Philadelphia in the middle of July. They'll be sending out Calendar invites to the RIMS membership. 2026 will be an election year, so they want to raise as much money as they can for RISK PAC and the right re-election campaigns. [14:02] At RIMS.org/advocacy, you can see that the RIMS Legislative Summit 2026 will be held from March 16th through 18th. Mark is more excited than ever for next year's Summit! It's an election year. They've got the details nailed down. They'll be at the U.S. Chamber of Commerce. [14:53] They will have a hotel block nailed down soon. They'll start promoting this event far in advance. Mark your calendars, please! As you build your chapters next year, please include some money to send your Advocacy Ambassador to the Legislative Summit 2026 in March. [15:20] We've got the link in this episode's show notes and at RIMS.org/advocacy. You can reach out to Mark Prysock directly through his email address on the RIMS Advocacy page. Write to him if you have questions about what it takes to get there or how you can contribute. [15:43] As Morgan O'Rourke and Hilary Tuttle walk into the studio, Justin thanks Mark Prysock for being on the show. [16:04] Plugs! The very first RIMS Texas Regional Conference will be held from August 4th through the 6th in San Antonio at the Henry B. González Convention Center. Public Registration is open. [16:17] Hotel cut-off for the discounted rate is available through July 7th. The full Conference Agenda is now live, so you can start planning your experience. Don't miss the post-conference workshop, the RIMS-CRMP Exam Prep Course, available onsite. [16:33] This event is open to any RIMS Chapter member. If you are local to the area, you might consider becoming a RIMS member today, so that you can get all the benefits and begin networking with your new RIMS Texas peers. Links are in this episode's show notes. [16:48] You can also visit the Events Page of RIMS.org for more information. We look forward to seeing you in Texas! [16:56] Just a month later, we will be up North for the RIMS Canada Conference 2025, from September 14th through 17th in Calgary. Registration is open. Visit RIMSCanadaConference.CA and lock in those favorable rates. We look forward to seeing you in Calgary! [17:15] On October 1st through the 3rd, the RIMS Western Regional Conference will be held in North San Jose at the Santa Clara Marriott. The agenda is live. It looks fantastic! Visit RIMSWesternRegional.com and register today. [17:31] Let's Get on with the Show! It is July 1st. We have reached the midpoint of 2025. On RIMScast, we like to take stock of the year in risk, so far. Morgan O'Rourke and Hilary Tuttle are going to break it all down for us. [17:54] Morgan O'Rourke is the RIMS Senior Director of Content and Publications. Hilary Tuttle is the Managing Editor of RIMS Risk Management magazine. That's our flagship, at RMmagazine.com. [18:07] We will look back on the Q2 digital issue of RIMS Risk Management magazine and discuss some of the news and trends that have been driving the risk profession. We'll talk about tariffs, AI, and more. Let's get to it! [18:23] Interview! Morgan O'Rourke and Hilary Tuttle, welcome back to RIMScast! [18:50] We are here to talk about the mid-point of 2025 in risk and what it has meant for the profession and the reporting on the profession. The Q2 digital issue of RIMS Risk Management magazine is now available. The link is on this page. [19:26] A big story from this quarter was tariff volatility. In April, Neil Hodge wrote a great article “How to Navigate the Volatile Tariff Landscape.” Many companies underestimate their exposure to tariffs through lower-tier suppliers. [20:06] Hilary says the number one tip is to map your exposure to tariffs via suppliers. Also, think about finished goods as well as what hypothetical future scenarios would mean. We've seen that tariffs are consistently volatile. Map different scenarios to see how they will play out. [20:43] In the article, Neil also mentions alternatives such as near-shoring, alternative suppliers, and technicalities about working within the system. Morgan mentions contract management. Another tip was tariff engineering by modifying your product design or where it's assembled. [21:35] Morgan shares an example. Converse All Stars have a layer of felt on the bottom, which classifies them as slippers, which have a lower tariff. They tweaked the product so it could be classified differently. Morgan just bought a new pair and saw the felt he had never noticed. [23:24] Morgan says certain auto imports may leave out features that would classify them as commercial vehicles, so they don't have a commercial vehicle duty. [24:08] Equipment that was bought before steel tariffs will be more expensive to repair after steel tariffs, and insurance that was in place before the tariffs may not cover the drastically more expensive repairs. This will affect heavy machinery. Revisit your insurance coverage. [25:06] Considering what major assets may be changing with tariff changes would be a helpful next step for people. Morgan refers to finding alternate suppliers or diversifying. If you're starting a new relationship with a supplier, tariffs need to be part of the contract conversation. [25:42] If tariffs are a risk you have not been accounting for in your supplier agreements, you may want to build more flexibility into future agreements.  [26:03] Justin mentions the 2025 hurricane season and accurate weather reporting. That relates to supply chain. Hilary includes replacement values, as materials cost more.  [26:33] Hilary wrote an article, “The 2025 Hurricane Season Outlook.” Hilary says it's interesting to tell similar stories every year in different ways. She looked at the outlook for this season and compared it to the results from last year. [27:35] She looked for the key trends that drove the results last year and that will impact this year. It's an outlook and also a strategic input. How does your organization need to adapt to this outlook? It's about seeing the overarching trends and figuring out how to act on them. [28:20] Hurricane Beryl came in the summer of 2024. It was one of the earliest major hurricanes to form. It reached Category 5 in 42 hours. What strategies should organizations take to address fast-developing storms? [28:43] Rapid intensification is a major trend with hurricanes. This is fueled by above-average ocean temperatures and other impacts of climate change. Storms are getting worse faster. The energy at the surface level contributes to faster-building hurricanes. Then there are trade winds. [29:09] It is a very big challenge for governments and private industry because you need to prepare much faster. You might only have a day of notice between a tropical storm and a Category 3 hurricane. [29:29] Preparedness is a state of being, not something you deal with if and when a storm arises. It needs to be a constant state of readiness. This year there have been significant budget cuts to NOAA and FEMA. This affects weather forecasting and the number of emergency staff. [30:22] Organizations need to understand that they need an increased amount of self-reliance. You cannot count on the cavalry coming. Preparedness means more than ever this year. [30:38] Morgan says it's less about coordinating with Federal agencies and more about making sure you have your ducks in a row. You may not have access to outside resources. You might be able to coordinate with other companies and organizations. Cooperation helps. [31:43] Hilary says, after last year, we saw with Hurricane Helene that some of these disasters are increasing and hitting in unpredictable areas that don't have the preparedness or the infrastructure because there is not a legacy sense of being at risk for hurricanes. [32:05] Preparedness is different in different regions. Taking an assessment, thinking about some of those scenarios is a strategic risk management issue that may need to shift in new ways. In some of those areas, you might not have local disaster resources because it has not been a risk. [32:38] Prepare by taking a realistic assessment of emergency resources on the ground, what has the historical risk been, and how that is shifting? [32:51] A Small Break! The Spencer Educational Foundation's goal to help build a talent pipeline of risk management and insurance professionals is achieved, in part, by its collaboration with risk management and insurance educators across the U.S. and Canada. [33:10] Since 2010, Spencer has awarded over $3.3 million in General Grants to support over 130 student-centred experiential learning initiatives at universities and RMI non-profits. Spencer's 2026 application process is now open through July 30th, 2025. [33:30] General Grant awardees are typically notified at the end of October. The link is in this interview's show notes. Be sure to visit the programs page of SpencerEd.org. [33:40] The Spencer 2025 Funding their Future Gala will be held Thursday, September 18th at the Cipriani 42nd Street in Manhattan, New York. This year's honoree is Tim Ryan, the U.S. President of Lockton, and we hope to have him here on RIMScast this summer. A link is in the show notes. [34:03] Let's Return to the Conclusion of My Interview with Morgan O'Rourke and Hilary Tuttle of RIMS Risk Management magazine! [34:55] Jennifer Post, one of the editors, wrote an article, “USDA Budget Cuts Present Food Safety Risks.” Budget cuts may increase the likelihood of an outbreak of foodborne diseases and compromise the USDA's ability to respond and notify consumers of an outbreak. [36:28] Hilary notes recent outbreaks with cucumbers and tomatoes, which have been deadlier than one might expect. The cucumber recall was for cucumbers that had been sold six weeks before. Hilary has never had a cucumber for more than two weeks. [37:11] Shifting responsibility to under-resourced states creates uneven safety standards. Private companies will have to incur some of the costs of testing and monitoring their food. Who is responsible for coordinating food safety between states or countries is a question mark.  [37:50] This is not a great solution. It's an area of uncertainty for now. It is likely to increase costs for individual companies. It also increases the risk exposure for companies that are distributing food that makes people sick, but they don't know it. [38:09] The number of people getting sick and the amount of money a company will lose balloon as a function of time and notice. There are a lot of components to this issue. [38:30] Hilary says we are also seeing some concern around whether some of the shifting standards are going to create different levels of safety in different types of products or from different regions. This shifts a lot of the burden onto the consumer and private companies. [38:42] Morgan adds that beyond the cuts to NOAA, FEMA, and the USDA, there are cuts to cybersecurity infrastructure with CISA. These cuts remove a level of oversight that people have come to rely on. The cuts push responsibility for risks further onto states and private industry. [39:26] Morgan says they were worried about the appetite for change in the government from the Trump administration. The administration is making changes. Some of the fallout is that it has changed the risk landscape regarding storm damage, food safety, cybersecurity, and more. [39:46] You may have to reassess your risks in the light of these cuts to Federal agencies. Hilary points out that the cuts are not fluff when you realize the functions these agencies have. [40:21] Hilary quotes a food safety professor from the article. “Oversight is not a bureaucratic formality; it's the invisible line between routine production and preventable tragedy.” Hilary thinks that quote applies across a number of the cuts that have been made. [40:39] The magazine has an article on AI called “Balancing Innovation and Compliance When Implementing AI.” Morgan reports that AI is all over the place now. The conversation has to involve implementation issues and liability risks. AI hallucinations and data security are issues. [42:03] You need to have a level of human intervention and involvement to be looking for things that you might have taken for granted are true, but that are problematic or make you liable for something. [42:17] Hilary says another big issue is that the technology is drastically outpacing regulation, safety measures, and best practices. You need to be asking, “What do we have a defensible business reason to do, and what are we putting in place to safeguard those?” [42:44] Some of the AI applications around hiring incur very real consequences in terms of human impact and regulatory impact. You may be dealing with serious employment fines or other things of that nature that regulators will catch up on. [43:06] AI systems are designed to please you. They are not designed to do the right thing or to make intelligent choices. They guide a user, and the user needs to guide them. Hilary compares using AI to riding an elephant. The elephant can go where it wants to go; you need to control it. [43:55] Hilary says that a lot of these AI engines perpetuate bias that the people who developed them may or may not have or may not realize that they have. A large company for a while only hired white men because those were the people who had been successfully hired in the past. [44:20] The content online that trains these models is the content that is published online. It requires a certain amount of privilege, experience, education, and life perspective. It doesn't draw on the body of human experience and knowledge for representative bodies. [44:49] You have to bring a certain diversity of experience, and also check those inputs with either people or other sources. Morgan talks about the feeling you might get that something like an email was written by an AI. The homogeneity starts to erode the quality of things. [45:27] Morgan has read that one of ChatGPT's quirks is that a lot of responses will have a “not this but that” structure. For instance, “It's not just soup, it's a meal!” Once you see it, you start to see it everywhere. Hilary says a giveaway is the use of inserted emojis. [46:32] Morgan and Hilary have been editing for quite a while. Morgan can identify who wrote a piece of writing by its style. If you get an email from someone with turns of phrase they would never use, you know it's AI. Losing track of what's going on is not to your advantage. [47:26] Having AI write an email is an example of something that just because you can do it, doesn't mean you should do it. Should you be working in an environment in which you don't know how to interact functionally with your coworkers, the length of an email? [48:13] Engineering prompts are one of the biggest skills people need to learn in working with AI. Prompt engineering is the most important component that Hilary had to struggle to learn in an AI course she took. It makes the biggest difference to AI being usable. Take a prompt class. [49:05] Justin shares an experience he had using AI to make an email response he had written much shorter and less defensive. It wasn't perfect, but it helped him to revise his message. [49:47] Hilary said that Justin gave a great example of prompt engineering. You want to tell it who the recipient is, who you are, and what your specific concern is to address. You can also ask it to explain the changes that it makes, so you learn how to write better emails next time. [50:43] Hilary urges caution on choosing the platform. ChatGPT is decent for writing because you can prime it. You can't prime Copilot, and she says a lot of the results are garbage.  [51:46] The Q2 edition of RIMS Risk Management magazine is online. All the articles are on the site as links and as part of the digital edition. [51:56] A reminder to the audience: RIMS Risk Management magazine is always seeking contributors and contributions, primarily from the risk profession. The topics that are important to you are the topics that are important to your colleagues. Get your voices out there! [52:37] A good submission answers two questions: Why this? And why now? Why should other people care about this issue? New regulations? New fines? A recent court case? Is there a nuance you are highlighting? Another question is, so what? What do you do about it? [53:28] Justin offers, How will the audience be able to do their job better based on the information you're telling them? Morgan comments that the idea is risk management. You want to get to the management part of it so your organization can do something about it. [53:58] Go to RMMagazine.com and see the Contribute button at the top. That's where you'll find the editorial submission guidelines and the contact information for Morgan, Hilary, and Jennifer. They are open to your ideas, so by all means, reach out. You never know what it could lead to! [54:58] Hilary says they also welcome feedback on their existing coverage and the challenges you are seeing in the field. [55:27] Hilary and Morgan are going to rejoin us at the end of the year. We always close the year with an episode when they look back on the year and forward to the next. [56:01] Special thanks to my RIMS colleagues Mark Prysock, Morgan O'Rourke, and Hilary Tuttle for joining us here on RIMScast! Visit RIMS.org/advocacy to connect with Mark, and RMMagazine.com to connect with Morgan and Hilary, and get the latest risk news and insight. [56:23] Links are in this episode's show notes, including a link to the Contribute page on RMMagazine.com. [56:29] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [56:57] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [57:15] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [57:33] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [57:49] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [68:04] Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [58:11] Thank you all for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Links: RIMS Texas Regional 2025 — August 3‒5 | Registration now open. RIMS-CRMP In-Person Workshop in Texas Aug. 6 & 7 RIMS Canada 2025 — Sept. 14‒17 | Registration now open! RIMS Western Regional — Oct 1‒3 | Bay Area, California | Registration now open! RISKWORLD 2026 — Members-only early registration! Register through Sept 30! RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy | RIMS Legislative Summit SAVE THE DATE — March 18‒19, 2026 RIMS Risk Management magazine | Contribute “How to Navigate Tariff Volatility” (April 3, 2025) “2025 Hurricane Season Outlook” (June 9, 2025) “USDA Budget Cuts Present Food Safety Risks” (May 21, 2025) “Balancing Innovation and Compliance When Implementing AI” (April 30, 2025) RIMS Now The Strategic and Enterprise Risk Center Spencer Education Foundation — General Grants 2026 — Application Deadline July 30, 2025 RIMS ERM Conference 2025 — Nov 17‒18 in Seattle! [Save the Date!] “RIMS-CRO Certificate in Advanced Enterprise Risk Management” — Featuring Instructor James Lam! Summer course sold out! | Fall bi-weekly course begins Oct 9. RIMS Diversity Equity Inclusion Council RIMS Webinars: RIMS.org/Webinars   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP-FED Exam Prep Virtual Workshop — July 17‒18 RIMS-CRMP Exam Prep Virtual Workshop — Sept 2‒3, 2025 | Presented by RIMS and PARIMA Full RIMS-CRMP Prep Course Schedule “Risk Taxonomy for Effective Risk Management” | July 24 | Instructor: Joe Mayo “Emerging Risks” | Aug 5 | Instructor: Joe Mayo See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “James Lam on ERM, Strategy, and the Modern CRO” “RIMS Legislative Priorities in 2025 with Mark Prysock” “Q1 2025 Risks with Morgan O'Rourke”   Sponsored RIMScast Episodes: “The New Reality of Risk Engineering: From Code Compliance to Resilience” | Sponsored by AXA XL (New!) “Change Management: AI's Role in Loss Control and Property Insurance” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Demystifying Multinational Fronting Insurance Programs” | Sponsored by Zurich “Understanding Third-Party Litigation Funding” | Sponsored by Zurich “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Kristen Peed!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guests: Mark Prysock, General Counsel at Risk and Insurance Management Society, Inc. (RIMS) Morgan O'Rourke, Director of Publications at RIMS Hilary Tuttle, Managing Editor of Risk Management Magazine   Production and engineering provided by Podfly.  

 In this engaging episode, we sit down with Lester Jones, the Vice President of Analytics and Chief Economist for the National Beer Wholesalers Association. We dive into the fascinating world of beer and alcohol, exploring the evolution of consumer preferences and the impact on the industry. Lester shares insights on the history of beer consumption, the rise of craft breweries, and the changing landscape of alcohol choices. From the economics of distribution to the cultural significance of beer, this episode offers a comprehensive look at the past, present, and future of the beverage industry. Whether you're a beer enthusiast or just curious about the trends shaping the market, this conversation is sure to enlighten and entertain. 

Executive pay doesn't always make headlines, yet it can offer a surprisingly clear view of a company's next move. Host Ben Silverman sits down with Senior Analyst Amy Pessetto to show how changes in long-term incentives, performance metrics, and option grants may reveal where management is really focused. Sometimes before those priorities turn up on an earnings call.Tickers Discussed: ADT, FSLR, SAMIn this episode, Ben and Amy discuss:Options on the Rise: Why some companies are swapping portions of time-based RSUs for stock options, and what that shift suggests about risk appetite in 2025.First Solar's Comp Mix: A higher RSU weight and a shorter vesting schedule and what the revised package might mean for solar-sector bulls and bears.New CEO, New Metrics: How Boston Beer rewired its incentive plan around revenue growth after handing the reins to a new chief executive.Reading the Fine Print: Practical tips for spotting sandbagging, de-risking, or strategic pivots hidden inside proxy disclosures.From Data to Decisions: A step-by-step way to fold incentive-comp insights into your research process.Edited, mixed, and scored by Calvin Marty.

Join Jonathan Guiney on Reliability Radio as he welcomes Sunil Kamerkar, from Asset Analytix. With over 30 years in the business, Asset Analytix specializes in helping Maximo® users transform their operations, focusing on data quality, PM job plan optimization, and strategic program assessments. Sunil explains their partnership with Reliabilityweb's Uptime Elements framework, which guides their comprehensive assessments with the RAM-GPS tool. Learn how they tackle common pain points like outdated PM programs, leveraging Maximo data and a blended methodology of tribal knowledge, FMEA, and RCM to drive tangible improvements and mitigate corrective work. Sunil details their engagement model, starting with an accessible Proof of Concept workshop that demonstrates immediate business benefits like reduced downtime, mitigated risk, and cost savings. He offers a powerful message for organizations feeling "not ready" due to data quality or budget constraints: "Start wherever you are." Discover how taking that crucial first step, starting small, and continuously measuring progress is key to overcoming inertia and sustaining your reliability journey.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #28 of season 5, Anna Nadeina talks with Mustafa, CEO & founder at adtron.io, a digital advertising platform and software solution that helps brands, agencies, and publishers create, manage, and optimize mobile ads. --------------Episode's Chapters---------------- 00:00 - Founding bam! interactive marketing 05:15 - Transition to Product-Based Company 08:54 - Customer Profiles and Onboarding 16:59 - Sales Strategies and Market Expansion 24:18 - Expanding Market Reach 25:34 - Technical Challenges in Asia 26:52 - Global Expansion Strategy 28:48 - Integrating AI into Core Functionality 37:32 - Balancing Privacy and Analytics 40:50 - Biggest Wins and Learnings Mustafa - https://www.linkedin.com/in/mustafa-mussa-bam-mobile-marketing-online-display-advertising/ Adtron - https://www.adtron.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

This episode recorded live at the Becker's 3rd Annual Spring Payer Issues Roundtable features Brad Riley, Vice President, Analytics and Reporting, Longevity Health. Brad discusses how Longevity Health is leveraging predictive analytics, machine learning, and innovative provider partnerships to balance cost containment with high-quality care, while empowering staff with AI literacy for the future of managed care.

The first half of 2025 has been marked by broadening macroeconomic and geopolitical uncertainty. How is this uncertainty likely to affect the U.S. economy over the coming months? And over the longer term? Mark Zandi joins EconoFact Chats to point out that while an immediate recession is unlikely, policies on tariffs, university and research funding, immigration, the budget, and efforts to influence monetary policy can have corrosive effects on long term growth. Mark is the Chief Economist of Moody's Analytics. He serves on the board of directors of MGIC, the nation's largest private mortgage insurance company, and is the lead director of Reinvestment Fund, one of the nation's largest community development financial institutions.

ITB analytics expert Sam Finkel joins Geoff Mosher go inside Jordan Davis' usage and pass-rush metrics from the 2024 season to see if there's evidence to support Davis getting more reps as a pass rusher in 2025. You won't find a more thorough breakdown! #eagles #philadelphiaeagles #flyeaglesfly #nfldraft #jordandavis  #jalencarter #moroojomo #nolansmith #jalyxhunt Submit more data-driven questions for Sam at insidethebirds@gmail.com!SUBSCRIBE TO OUR PATREON CHANNEL FOR EXCLUSIVE, BONUS CONTENT: https://www.patreon.com/insidethebirds► Sign up for our newsletter! • Visit http://eepurl.com/hZU4_n► Sky Motor Cars • Visit https://www.skymotorcars.com and tell them Adam and Geoff sent you!► Stretch Zone • Visit https://www.stretchzone.com and sign up for your free 30-minute stretch and start feeling better!!Follow the Hosts!► Follow our Podcast on Twitter: https://twitter.com/InsideBirds► Follow Geoff Mosher on Twitter: https://twitter.com/geoffpmosher► Follow Adam Caplan on Twitter: https://twitter.com/caplannfl► Follow Sam Finkel on Twitter: https://twitter.com/sam_finkelHow to access our FULL Podcast:APPLE: https://podcasts.apple.com/us/...SPREAKER: https://www.spreaker.com/user/...NFL insider veterans take an in-depth look that no other show can offer! Be sure to subscribe to stay up to date with the latest news, rumors, and discussions.For more, be sure to check out our official website: https://www.insidethebirds.com.

Mark, Marisa, and colleague Adam Kamins are joined by Ivy Zelman to discuss the housing market outlook. Ivy sheds light on a wide variety of topics, including disappointing demand, the persistent drag from mortgage rate lock, and a lack of listings, adding up to a bearish outlook for prices and sales. The group also touches on regional differences, why builders are pulling back, and the effect of policy changes around tariffs and immigration. Along the way, Marisa and Adam learn the answers to a few existential questions, including “Why am I here?”Guest: Ivy Zelman, Executive Vice President of Zelman & Associates, a Walker & Dunlop CompanyHosts: Mark Zandi – Chief Economist, Moody's Analytics, Cris deRitis – Deputy Chief Economist, Moody's Analytics, and Marisa DiNatale – Senior Director - Head of Global Forecasting, Moody's AnalyticsFollow Mark Zandi on 'X' and BlueSky @MarkZandi, Cris deRitis on LinkedIn, and Marisa DiNatale on LinkedIn   Questions or Comments, please email us at helpeconomy@moodys.com. We would love to hear from you. To stay informed and follow the insights of Moody's Analytics economists, visit Economic View.

Kevin Durant to Houston? Paul says Ime Udoka would be the best coach KD’s had since Kerr, and KG breaks down what it would mean for the Rockets. The Celtics’ offseason raises big questions — are they building to win or cutting costs? They also sound off on the rise in Achilles injuries and blame modern training and sneaker trends. To wrap it up, KG builds his “All-Demon Team” and questions who’s really got that dog in them, and Oklahoma City Thunder winning it all.See omnystudio.com/listener for privacy information.

In this episode, Peter Ranney of Ranney Blair Weidman Remodeling shares how he moved beyond DIY marketing and partnered with Contractor Growth Network (CGN) to create a website and marketing strategy that truly reflects his business. Peter and Kyle dive into the strategy-first approach CGN used to uncover ideal clients, address homeowner fears, and build trust through clear messaging, SEO, video, and featured project pages. If you're looking for a smarter, more holistic way to market your remodeling business, this conversation offers a real-world look at what's possible—and why it matters. Peter also shares common pain points homeowners face during the remodeling process—and how his team proactively solves them through communication, planning, and transparency. ----- Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/ ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Marketing is essential for remodeling businesses. A strong online presence helps attract ideal clients. Education builds trust with potential clients. Understanding client fears is crucial for effective marketing. Content should address client needs and concerns. Strategy should precede tactics in marketing efforts. Emotional connections enhance client relationships. Video marketing can effectively convey messages. SEO is vital for generating leads. A unique selling proposition differentiates your business. ----- Chapters 01:51 The Importance of Marketing in Remodeling 03:13 Peter Ranney's Marketing Philosophy 04:55 Transitioning to CGN for Website Development 07:00 Understanding Client Needs and Fears 10:01 The Role of Education in Remodeling Marketing 12:58 Addressing Client Concerns Through Content 16:02 Strategy Before Tactics in Marketing 18:02 Creating an Emotional Journey for Clients 20:37 The Importance of Feature Projects 23:20 Showroom as a Marketing Differentiator 25:02 The Role of Video in Marketing 27:22 SEO Strategies and Results 32:50 Revamping Unique Selling Propositions 36:47 Tracking and Analytics for Improvement

All links and images can be found on CISO Series. Check out this post for the discussion that is the basis of our conversation on this week's episode co-hosted by David Spark, the producer of CISO Series, and Mike Johnson, CISO, Rivian. Joining is Hanan Szwarcbord, vp, CSO and head of infrastructure, Micron Technology. In this episode Embracing growth An urgent need for creativity Get the business context Embrace your inner theater kid Huge thanks to our sponsor, Query.ai Query is a Federated Search and Analytics platform that builds a security data mesh, giving security teams real-time context from all connected sources. Analysts move faster and make better decisions with AI agents and copilots that handle the grunt work and guide each step. Learn more at query.ai

As part of its exclusive series on the YouTube Ecosystem, Next in Media spoke with John Terrana, President, Americas at VaynerMedia, about why most clients aren't racing to lock up much inventory beyond sports this year, and the 'weirdo' spot YouTube still finds itself in.

Most insurance producers cap out at $600K.Not because they lack talent...but because the system around them is broken.In this episode of Getting Past the Premium, I sat down with Ryan Deeds, VP of Strategy and Analytics at Alkeme, to break down the real reasons producers and agencies stall out.Ryan's built sales systems for 300+ producers across 57+ acquired firms...and what he's seeing is uncomfortable, but true:“40% of our clients were generating just 3.5% of our premium.”That's not growth.  That's bloat.You'll discover:✅ Why most producers plateau...and how to break through✅ How Alkeme built a Producer Portal that actually gets used✅ The single most important metric every producer should track (average account size)✅ How to design cross-sell and round-out into your operations✅ The real cost of service drag (and why it caps growth)✅ Why earnouts complicate scale—and how Alkeme is solving for it✅ What to do when producers resist systems, tools, and change

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com Title: Bridging Worlds: How Technology Connects — or Divides — Our Communities Guest: Lawrence EtaGlobal Digital AI Thought Leader | #1 International Best Selling Author | Keynote Speaker | TEDx Speaker | Multi-Sector Executive | Community & Smart Cities Advocate | Pioneering AI for Societal AdvancementWebSite: https://lawrenceeta.comOn LinkedIn: https://www.linkedin.com/in/lawrence-eta-9b11139/ Host: Marco CiappelliCo-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Consultant | Journalist | Writer | Podcasts: Technology, Cybersecurity, Society, and Storytelling.WebSite: https://marcociappelli.comOn LinkedIn: https://www.linkedin.com/in/marco-ciappelli/_____________________________This Episode's SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________⸻ Podcast Summary ⸻ In this episode of Redefining Society and Technology, I sit down with Lawrence Eta — global technology leader, former CTO of the City of Toronto, and author of Bridging Worlds. We explore how technology, done right, can serve society, reduce inequality, and connect communities. From public broadband projects to building smart — sorry, connected — cities, Lawrence shares lessons from Toronto to Riyadh, and why tech is only as good as the values guiding it. ⸻ Article ⸻ As much as I love shiny gadgets, blinking lights, and funny noises from AI — we both know technology isn't just about cool toys. It's about people. It's about society. It's about building a better, more connected world. That's exactly what we explore in my latest conversation on Redefining Society and Technology, where I had the pleasure of speaking with Lawrence Eta. If you don't know Lawrence yet — let me tell you, this guy has lived the tech-for-good mission. Former Chief Technology Officer for the City of Toronto, current Head of Digital and Analytics for one of Saudi Arabia's Vision 2030 mega projects, global tech consultant, public servant, author… basically, someone who's been around the block when it comes to tech, society, and the messy, complicated intersection where they collide. We talked about everything from bridging the digital divide in one of North America's most diverse cities to building entirely new digital infrastructure from scratch in Riyadh. But what stuck with me most is his belief — and mine — that technology is neutral. It's how we use it that makes the difference. Lawrence shared his experience launching Toronto's Municipal Broadband Network — a project that brought affordable, high-speed internet to underserved communities. For him, success wasn't measured by quarterly profits (a refreshing concept, right?) but by whether kids could attend virtual classes, families could access healthcare online, or small businesses could thrive from home. We also got into the “smart city” conversation — and how even the language we use matters. In Toronto, they scrapped the “smart city” buzzword and reframed the work as building a “connected community.” It's not about making the city smart — it's about connecting people, making sure no one gets left behind, and yes, making technology human. Lawrence also shared his Five S principles for digital development: Stability, Scalability, Solutions (integration), Security, and Sustainability. Simple, clear, and — let's be honest — badly needed in a world where tech changes faster than most cities can adapt. We wrapped the conversation with the big picture — how technology can be the great equalizer if we use it to bridge divides, not widen them. But that takes intentional leadership, community engagement, and a shared vision. It also takes reminding ourselves that beneath all the algorithms and fiber optic cables, we're still human. And — as Lawrence put it beautifully — no matter where we come from, most of us want the same basic things: safety, opportunity, connection, and a better future for our families. That's why I keep having these conversations — because the future isn't just happening to us. We're building it, together. If you missed the episode, I highly recommend listening — especially if you care about technology serving people, not the other way around. Links to connect with Lawrence and to the full episode are below — stay tuned for more, and let's keep redefining society, together. ⸻ Keywords ⸻ Connected Communities, Smart Cities, Digital Divide, Public Broadband, Technology and Society, Digital Infrastructure, Technology for Good, Community Engagement, Urban Innovation, Digital Inclusion, Public-Private Partnerships, Tech LeadershipEnjoy. Reflect. Share with your fellow humans.And if you haven't already, subscribe to Musing On Society & Technology on LinkedIn — new transmissions are always incoming.You're listening to this through the Redefining Society & Technology podcast, so while you're here, make sure to follow the show — and join us as we continue exploring life in this Hybrid Analog Digital Society.End of transmission.____________________________Listen to more Redefining Society & Technology stories and subscribe to the podcast:

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to break free from the AI sophomore slump. You’ll learn why many companies stall after early AI wins. You’ll discover practical ways to evolve your AI use from simple experimentation to robust solutions. You’ll understand how to apply strategic frameworks to build integrated AI systems. You’ll gain insights on measuring your AI efforts and staying ahead in the evolving AI landscape. Watch now to make your next AI initiative a success! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-generative-ai-sophomore-slump-part-2.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, part two of our Sophomore Slump series. Boy, that’s a mouthful. Katie Robbert – 00:07 We love alliteration. Christopher S. Penn – 00:09 Yahoo. Last week we talked about what the sophomore slump is, what it looks like, and some of the reasons for it—why people are not getting value out of AI and the challenges. This week, Katie, the sophomore slump, you hear a lot in the music industry? Someone has a hit album and then their sophomore album, it didn’t go. So they have to figure out what’s next. When you think about companies trying to get value out of AI and they’ve hit this sophomore slump, they had early easy wins and then the easy wins evaporated, and they see all the stuff on LinkedIn and wherever else, like, “Oh, look, I made a million dollars in 28 minutes with generative AI.” And they’re, “What are we doing wrong?” Christopher S. Penn – 00:54 How do you advise somebody on ways to think about getting out of their sophomore slump? What’s their next big hit? Katie Robbert – 01:03 So the first thing I do is let’s take a step back and see what happened. A lot of times when someone hits that sophomore slump and that second version of, “I was really successful the first time, why can’t I repeat it?” it’s because they didn’t evolve. They’re, “I’m going to do exactly what I did the first time.” But your audience is, “I saw that already. I want something new, I want something different.” Not the exact same thing you gave me a year ago. That’s not what I’m interested in paying for and paying attention to. Katie Robbert – 01:36 So you start to lose that authority, that trust, because it’s why the term one hit wonder exists—you have a one hit wonder, you have a sophomore slump. You have all of these terms, all to say, in order for people to stay interested, you have to stay interesting. And by that, you need to evolve, you need to change. But not just, “I know today I’m going to color my hair purple.” Okay, cool. But did anybody ask for that? Did anybody say, “That’s what I want from you, Katie? I want purple hair, not different authoritative content on how to integrate AI into my business.” That means I’m getting it wrong because I didn’t check in with my customer base. Katie Robbert – 02:22 I didn’t check in with my audience to say, “Okay, two years ago we produced some blog posts using AI.” And you thought that was great. What do you need today? And I think that’s where I would start: let’s take a step back. What was our original goal? Hopefully you use the 5Ps, but if you didn’t, let’s go ahead and start using them. For those who don’t know, 5Ps are: purpose—what’s the question you’re trying to answer? What’s the problem you’re trying to solve? People—who is involved in this, both internally and externally? Especially here, you want to understand what your customers want, not just what you think you need or what you think they need. Process—how are you doing this in a repeatable, scalable way? Katie Robbert – 03:07 Platform—what tools are you using, but also how are you disseminating? And then performance—how are you measuring success? Did you answer the question? Did you solve the problem? So two years later, a lot of companies are saying, “I’m stalled out.” “I wanted to optimize, I wanted to innovate, I wanted to get adoption.” And none of those things are happening. “I got maybe a little bit of optimization, I got a little bit of adoption and no innovation.” So the first thing I would do is step back, run them through the 5P exercise, and try to figure out what were you trying to do originally? Why did you bring AI into your organization? One of the things Ginny Dietrich said is that using AI isn’t the goal and people start to misframe it as, “Well,” Katie Robbert – 04:01 “We wanted to use AI because everyone else is doing it.” We saw this question, Chris, in, I think, the CMI Slack group a couple weeks ago, where someone was saying, “My CEO is, ‘We gotta use AI.’ That’s the goal.” And it’s, “But that’s not a goal.” Christopher S. Penn – 04:18 Yeah, that’s saying, “We’re gonna use blenders. It’s all blenders.” And you’re, “But we’re a sushi shop.” Katie Robbert – 04:24 But why? And people should be asking, “Why do you need to use a blender? Why do you need to use AI? What is it you’re trying to do?” And I think that when we talk about the sophomore slump, that’s the part that people get stuck on: they can’t tell you why they still. Two years later—two years ago, it was perfectly acceptable to start using AI because it was shiny, it was new, everybody was trying it, they were experimenting. But as you said in part one of this podcast series, people are still stuck in using what should be the R&D version of AI. So therefore, the outputs they’re getting are still experimental, are still very buggy, still need a lot of work, fine-tuning, because they’re using the test bed version as their production version. Katie Robbert – 05:19 And so that’s where people are getting stuck because they can’t clearly define why they should be using generative AI. Christopher S. Penn – 05:29 One of the markers of AI maturity is how many—you can call them agents if you want—pieces of software have you created that have AI built into it but don’t require you to be piloting it? So if you were copying and pasting all day, every day, inside and outside of ChatGPT or the tool of your choice, and you’re the copy-paste monkey, you’re basically still stuck in 2023. Yes, your prompts hopefully have gotten better, but you are still doing the manual work as opposed to saying, “I’m going to go check on my marketing strategy and see what’s in my inbox this week from my various AI tool stack.” Christopher S. Penn – 06:13 And it has gone out on its own and downloaded your Google Analytics data, it has produced a report, and it has landed that report in your inbox. So we demoed a few weeks ago on the Trust Insights live stream, which you can catch at Trust Insights YouTube, about taking a sales playbook, taking CRM data, and having it create a next best action report. I don’t copy-paste that. I set, say, “Go,” and the report kind of falls out onto my hard drive like, “Oh, great, now I can share this with the team and they can at least look at it and go, ‘These are the things we need to do.'” But that’s taking AI out of experimental mode, copy-paste, human mode, and moving it into production where the system is what’s working. Christopher S. Penn – 07:03 One of the things we talk about a lot in our workshops and our keynotes is these AI tools are like the engine. You still need the rest of the car. And part of maturity of getting out of the sophomore slump is to stop sitting on the engine all day wondering why you’re not going down the street and say, “Perhaps we should put this in the car.” Katie Robbert – 07:23 Well, and so, you mentioned the AI, how far people are in their AI maturity and what they’ve built. What about people who maybe don’t feel like they have the chops to build something, but they’re using their existing software within their stack that has AI built in? Do you think that falls under the AI maturity? As in, they’re at least using some. Something. Christopher S. Penn – 07:48 They’re at least using something. But—and I’m going to be obnoxious here—you can ask AI to build the software for you. If you are good at requirements gathering, if you are good at planning, if you’re good at asking great questions and you can copy-paste basic development commands, the machines can do all the typing. They can write Python or JavaScript or the language of your choice for whatever works in your company’s tech stack. There is not as much of an excuse anymore for even a non-coder to be creating code. You can commission a deep research report and say, “What are the best practices for writing Python code?” And you could literally, that could be the prompt, and it will spit back, “Here’s the 48-page document.” Christopher S. Penn – 08:34 And you say, “I’ve got a knowledge block now of how to do this.” I put that in a Google document and that can go to my tool and say, “I want to write some Python code like this.” Here’s some best practices. Help me write the requirements—ask me one question at a time until you have enough information for a good requirements document. And it will do that. And you’ll spend 45 minutes talking with it, having a conversation, nothing technical, and you end up with a requirements document. You say, “Can you give me a file-by-file plan of how to make this?” And it will say, “Yes, here’s your plan.” 28 pages later, then you go to a tool like Jules from Google. Say, “Here’s the plan, can you make this?” Christopher S. Penn – 09:13 And it will say, “Sure, I can make this.” And it goes and types, and 45 minutes later it says, “I’ve done your thing.” And that will get you 95% of the way there. So if you want to start getting out of the sophomore slump, start thinking about how can we build the car, how can we start connecting this stuff that we know works because you’ve been doing in ChatGPT for two years now. You’ve been copy-pasting every day, week, month for two years now. It works. I hope it works. But the question that should come to mind is, “How do I build the rest of the car around so I can stop copy-pasting all the time?” Katie Robbert – 09:50 So I’m going to see you’re obnoxious and raise you a condescending and say, “Chris, you skipped over the 5P framework, which is exactly what you should have been using before you even jump into the technology.” So you did what everybody does wrong and you went technology first. And so, you said, “If you’re good at requirements gathering, if you’re good at this, what if you’re not good at those things?” Not everyone is good at clearly articulating what it is they want to do or why they want to do it, or who it’s for. Those are all things that really need to be thought through, which you can do with generative AI before you start building the thing. So you did what every obnoxious software developer does and go straight to, “I’m going to start coding something.” Katie Robbert – 10:40 So I’m going to tell you to slow your roll and go through the 5Ps. And first of all, what is it? What is it you’re trying to do? So use the 5P framework as your high-level requirements gathering to start before you start putting things in, before you start doing the deep research, use the 5Ps and then give that to the deep research tool. Give that to your generative AI tool to build requirements. Give that along with whatever you’ve created to your development tool. So what is it you’re trying to build? Who is it for? How are they going to use it? How are you going to use it? How are you going to maintain it? Because these systems can build code for you, but they’re not going to maintain it unless you have a plan for how it’s going to be maintained. Katie Robbert – 11:30 It’s not going to be, “Guess what, there’s a new version of AI. I’m going to auto-update myself,” unless you build that into part of the process. So you’re obnoxious, I’m condescending. Together we make Trust Insights. Congratulations. Christopher S. Penn – 11:48 But you’re completely correct in that the two halves of these things—doing the 5Ps, then doing your requirements, then thinking through what is it we’re going to do and then implementing it—is how you get out of the sophomore slump. Because the sophomore slump fundamentally is: my second album didn’t go so well. I’ve gotta hit it out of the park again with the third album. I’ve gotta remain relevant so that I’m not, whatever, what was the hit? That’s the only thing that anyone remembers from that band. At least I think. Katie Robbert – 12:22 I’m going to let you keep going with this example. I think it’s entertaining. Christopher S. Penn – 12:27 So your third album has to be, to your point, something that is impactful. It doesn’t necessarily have to be new, but it has to be impactful. You have to be able to demonstrate bigger, better, faster or cheaper. So here’s how we’ve gotten to bigger, better, faster, cheaper, and those two things—the 5Ps and then following the software development life cycle—even if you’re not the one making the software. Because in a lot of ways, it’s no different than outsourcing, which people have been doing for 30 years now for software, to say, “I’m going to outsource this to a developer.” Yeah, instead of the developer being in Bangalore, the developer is now a generative AI tool. You still have to go through those processes. Christopher S. Penn – 13:07 You still have to do the requirements gathering, you still have to know what good QA looks like, but the turnaround cycle is much faster and it’s a heck of a lot cheaper. And so if you want to figure out your next greatest hit, use these processes and then build something. It doesn’t have to be a big thing; build something and start trying out the capabilities of these tools. At a workshop I did a couple weeks ago, we took a podcast that a prospective client was on, and a requirements document, and a deep research document. And I said, “For your pitch to try and win this business, let’s turn it to a video game.” And it was this ridiculous side-scrolling shooter style video game that played right in a browser. Christopher S. Penn – 14:03 But everyone in the room’s, “I didn’t know AI could do that. I didn’t know AI could make me a video game for the pitch.” So you would give this to the stakeholder and the stakeholder would be, “Huh, well that’s kind of cool.” And there was a little button that says, “For the client, boost.” It is a video game bonus boost. That said they were a marketing agency, and so ad marketing, it made the game better. That capability, everyone saw it and went, “I didn’t know we could do that. That is so cool. That is different. That is not the same album as, ‘Oh, here’s yet another blog post client that we’ve made for you.'” Katie Robbert – 14:47 The other thing that needs to be addressed is what have I been doing for the past two years? And so it’s a very human part of the process, but you need to do what’s called in software development, a post-mortem. You need to take a step back and go, “What did we do? What did we accomplish? What do we want to keep? What worked well, what didn’t work?” Because, Chris, you and I are talking about solutions of how do you get to the next best thing. But you also have to acknowledge that for two years you’ve been spending time, resources, dollars, audience, their attention span on these things that you’ve been creating. So that has to be part of how you get out of this slump. Katie Robbert – 15:32 So if you said, “We’ve been able to optimize some stuff,” great, what have you optimized? How is it working? Have you measured how much optimization you’ve gotten and therefore, what do you have left over to then innovate with? How much adoption have you gotten? Are people still resistant because you haven’t communicated that this is a thing that’s going to happen and this is the direction of the company or it’s, “Use it, we don’t really care.” And so that post-mortem has to be part of how you get out of this slump. If you’re, since we’ve been talking about music, if you’re a recording artist and you come out with your second album and it bombs, the record company’s probably going to want to know what happened. Katie Robbert – 16:15 They’re not going to be, “Go ahead and start on the third album. We’re going to give you a few million dollars to go ahead and start recording.” They’re going to want to do a deep-dive analysis of what went wrong because these things cost money. We haven’t talked about the investment. And it’s going to look different for everyone, for every company, and the type of investment is going to be different. But there is an investment, whether it’s physical dollars or resource time or whatever—technical debt, whatever it is—those things have to be acknowledged. And they have to be acknowledged of what you’ve spent the past two years and how you’re going to move forward. Katie Robbert – 16:55 I know the quote is totally incorrect, but it’s the Einstein quote of, “You keep doing the same thing over and it’s the definition of insanity,” which I believe is not actually something he said or what the quote is. But for all intents and purposes, for the purpose of this podcast, that’s what it is. And if you’re not taking a step back to see what you’ve done, then you’re going to move forward, making the same mistakes and doing the same things and sinking the same costs. And you’re not really going to be moving. You’ll feel you’re moving forward, but you’re not really doing that, innovating and optimizing, because you haven’t acknowledged what you did for the past two years. Christopher S. Penn – 17:39 I think that’s a great way of putting it. I think it’s exactly the way to put it. Doing the same thing and expecting a different outcome is the definition of insanity. That’s not entirely true, but it is for this discussion. It is. And part of that, then you have to root-cause analysis. Why are we still doing the same thing? Is it because we don’t have the knowledge? Is it because we don’t have a reason to do it? Is it because we don’t have the right people to do it? Is it because we don’t know how to do it? Do we have the wrong tools? Do we not make any changes because we haven’t been measuring anything? So we don’t know if things are better or not? All five of those questions are literally the 5Ps brought to life. Christopher S. Penn – 18:18 And so if you want to get out of the sophomore slump, ask each of those questions: what is the blocking obstacle to that? For example, one of the things that has been on my list to do forever is write a generative AI integration to check my email for me and start responding to emails automatically. Katie Robbert – 18:40 Yikes. Christopher S. Penn – 18:43 But that example—the purpose of the performance—is very clear. I want to save time and I want to be more responsive in my emails or more obnoxious. One of the two, I want to write a version for text messages that automatically put someone into text messaging limbo as they’re talking to my AI assistant that is completely unhelpful so that they stop. So people who I don’t want texts from just give up after a while and go, “Please never text this person again.” Clear purpose. Katie Robbert – 19:16 Block that person. Christopher S. Penn – 19:18 Well, it’s for all the spammy text messages that I get, I want a machine to waste their time on purpose. But there’s a clear purpose and clear performance. And so all this to say for getting out of the sophomore slump, you’ve got to have this stuff written out and written down and do the post-mortem, or even better, do a pre-mortem. Have generative AI say, “Here’s what we’re going to do.” And generative AI, “Tell me what could go wrong,” and do a pre-mortem before you, “It seems following the 5P framework, you haven’t really thought through what your purpose is.” Or following the 5P framework, you clearly don’t have the skills. Christopher S. Penn – 20:03 One of the things that you can and should do is grab the Trust Insights AI Ready Marketing Strategy kit, which by the way, is useful for more than marketing and take the PDF download from that, put it into your generative AI chat, and say, “I want to come up with this plan, run through the TRIPS framework or the 5Ps—whatever from this kit—and say, ‘Help me do a pre-mortem so that I can figure out what’s going to go wrong in advance.'” Katie Robbert – 20:30 I wholeheartedly agree with that. But also, don’t skip the post-mortem because people want to know what have we been spinning our wheels on for two years? Because there may be some good in there that you didn’t measure correctly the first time or you didn’t think through to say, “We have been creating a lot of extra blog posts. Let’s see if that’s boosted the traffic to our website,” or, “We have been able to serve more clients. Let’s look at what that is in revenue dollars.” Katie Robbert – 21:01 There is some good that people have been doing, but I think because of misaligned expectations and assumptions of what generative AI could and should do. But also then coupled with the lack of understanding of where generative AI is today, we’re all sitting here going, “Am I any better off?” I don’t know. I mean, I have a Katie AI version of me. But so what? So I need to dig deeper and say, “What have I done with it? What have I been able to accomplish with it?” And if the answer is nothing great, then that’s a data point that you can work from versus if the answer is, “I’ve been able to come up with a whole AI toolkit and I’ve been able to expedite writing the newsletter and I’ve been able to do XYZ.” Okay, great, then that’s a benefit and I’m maybe not as far behind as I thought I was. Christopher S. Penn – 21:53 Yep. And the last thing I would say for getting out of the sophomore slump is to have some way of keeping up with what is happening in AI. Join the Analytics for Marketers Slack Group. Subscribe to the Trust Insights newsletter. Hang out with us on our live streams. Join other Slack communities and other Discord communities. Read the big tech blogs from the big tech companies, particularly the research blogs, because that’s where the most cutting-edge stuff is going to happen that will help explain things. For example, there’s a paper recently that talked about how humans perceive language versus how language models perceive it. And the big takeaway there was that language models do a lot of compression. They’re compression engines. Christopher S. Penn – 22:38 So they will take the words auto and automobile and car and conveyance and compress it all down to the word car. And when it spits out results, it will use the word car because it’s the most logical, highest probability term to use. But if you are saying as part of your style, “the doctor’s conveyance,” and the model compresses down to “the doctor’s car,” that takes away your writing style. So this paper tells us, “I need to be very specific in my writing style instructions if I want to capture any.” Because the tool itself is going to capture performance compression on it. So knowing how these technologies work, not everyone on your team has to do that. Christopher S. Penn – 23:17 But one person on your team probably should have more curiosity and have time allocated to at least understanding what’s possible today and where things are going so that you don’t stay stuck in 2023. Katie Robbert – 23:35 There also needs to be a communication plan, and perhaps the person who has the time to be curious isn’t necessarily the best communicator or educator. That’s fine. You need to be aware of that. You need to acknowledge it and figure out what does that look like then if this person is spending their time learning these tools? How do we then transfer that knowledge to everybody else? That needs to be part of the high-level, “Why are we doing this in the first place? Who needs to be involved? How are we going to do this? What tools?” It’s almost I’m repeating the 5Ps again. Because I am. Katie Robbert – 24:13 And you really need to think through, if Chris on my team is the one who’s going to really understand where we’re going with AI, how do we then get that information from Chris back to the rest of the team in a way that they can take action on it? That needs to be part of this overall. Now we’re getting out of the slump, we’re going to move forward. It’s not enough for someone to say, “I’m going to take the lead.” They need to take the lead and also be able to educate. And sometimes that’s going to take more than that one person. Christopher S. Penn – 24:43 It will take more than that one person. Because I can tell you for sure, even for ourselves, we struggle with that sometimes because I will have something, “Katie, did you see this whole new paper on infinite-retry and an infinite context window?” And you’re, “No, sure did not.” But being able to communicate, as you say, “tell me when I should care,” is a really important thing that needs to be built into your process. Katie Robbert – 25:14 Yep. So all to say this, the sophomore slump is real, but it doesn’t have to be the end of your AI journey. Christopher S. Penn – 25:25 Exactly. If anything, it’s a great time to pause, reevaluate, and then say, “What are we going to do for our next hit album?” If you’d like to share what your next hit album is going to be, pop on by our free Slack—go to Trust Insights.AI/analyticsformarketers—where you and over 4200 other marketers are asking and answering each other’s questions every single day about analytics, data science, and AI. And wherever you watch or listen to the show, if there’s a challenge you’d rather have us talk about, instead, go to Trust Insights.AI/TIPodcast. You can find us in all the places podcasts are served. Thanks for tuning in and we’ll talk to you on the next one. Katie Robbert – 26:06 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable Insights. Founded in 2017 by Katie Robert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology, martech selection and implementation, and high-level strategic consulting. Katie Robbert – 27:09 Encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams beyond client work. Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In-Ear Insights podcast, the Inbox Insights newsletter, the So What? LiveStream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations. Data Storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources, which empower marketers to become more data-driven. Katie Robbert – 28:15 Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Tyler Lane is the Founder and CEO of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 13 years of experience in digital marketing, he has successfully created, launched, and evaluated SEO, content marketing, analytics, and social strategies, bringing his expertise to Session Interactive. Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. In this episode… Many companies struggle to turn their digital marketing investments into measurable outcomes, often due to blind spots in data tracking, ineffective SEO strategies, or lackluster paid media performance. Businesses waste money and miss growth opportunities without understanding user behavior or proper attribution. So, how can organizations build more intelligent, results-driven marketing systems? Tyler Lane, an expert in SEO, paid media, and analytics, shares how a deeply analytical approach can transform marketing effectiveness. He emphasizes the importance of a clean analytics setup to ensure accurate attribution and performance tracking. He recommends auditing conversion events and tailoring data dashboards to support strategic decisions without overwhelming teams. By focusing on user intent, leveraging both organic and paid strategies, and staying ahead of AI's role in search behavior, Tyler provides a framework for sustainable digital success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Tyler Lane, Founder and CEO of Session Interactive, about building results-focused marketing campaigns. Tyler explores actionable SEO strategies, the power of clean analytics, and the impact of customer journeys on conversion. He also discusses agency culture, the role of AI in search, and his path from IBM to launching his own business.

Greg and Curtis call Craig Breslow a robot because of his use of analytics

In real estate and in life spotting opportunities before the rest of the market and your competitors can be a huge edge. Our guest today Andrew McCarthy found an edge, and moved his family across stateliness to capitalize all while creating value for both his former and new community. Andrew was an architect turned real estate developer who while living in the big apple spotted the small vacation town of Traverse City, MI as a major opportunity that others were ignoring. From a direct airport route from NYC to a community of people who keep the city alive and thriving all year round, Andrew took these advantages and used them to begin developing the specific type of properties that his target market was looking for. We discussed the idea of planning homes with a very specific target customer in mind, to looking at data and migration patterns to plan future developments. He emphasizes a design-driven approach, the importance of strategic site selection, and the focus on boutique luxury homes. Andrew shares insights on identifying emerging market opportunities, growth strategies for real estate development, and the significance of providing white glove service to clients post-purchase.TakeawaysWe focus on the design upfront and construction execution.Quality of what we build should be at the highest standards.Traverse City has a lot of growth potential due to accessibility.Site selection is crucial; we focus on prime corners.We are focused on boutique luxury homes, not mass production.Our growth strategy is cautious and quality-driven.Emerging trends include the impact of tariffs on construction costs.White glove service is essential for client satisfaction.We offer seamless transitions for buyers post-purchase.Understanding market needs is key to successful development.https://freshwaterdevelopments.com/The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.

Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.

In today's episode of Uncontested Investing, we dig into one of the most powerful tools at your disposal as a real estate investor: data. It's not just about crunching numbers, it's about making smarter, faster, more strategic decisions in a market where the margin for error is razor-thin.   We break down how investors can use both free and paid data tools to spot trends, find deals, set optimal rental rates, and avoid costly mistakes. From migration patterns to ZIP-code-based labor rates, they share real-world ways to let data guide your portfolio growth.    If you're still relying on your gut, this episode is your wake-up call.   Key Talking Points of the Episode   00:00 Introduction 01:16 What patterns tell us (vacancy, rent shifts, migration) 02:34 How market influences can change your buy box and strategies 04:03 Property-type trends and market adaptability 05:35 Free tools: Zillow, Redfin, Rentometer, Census.gov, HUD 07:20 Paid tools: CoStar, PropStream, Roofstock, AirDNA, Dwelling 09:22 Local tools: Agents, REIAs, county offices 11:02 How data can help you identify emerging markets 12:01 Avoiding emotional buying with consistent criteria 13:03 The cost of ignoring data: overpaying for properties 15:06 Analysis paralysis: when too much data kills the deal 17:00 Why you need to use data alerts as an investor 18:14 Weekly rent comps and rent optimization 19:31 Balancing rental increases with tenant retention 20:23 Manual tracking: using spreadsheets for micro-market analysis   Quotables   “Use the data to take emotion out of it. You'll never get a wrong answer when math is leading the way.”   “Census.gov will smack you in the face with the truth. It's not customizable—it's real.”   “One bad deal early can drive a new investor right out of the game. Data helps you avoid that.”   Links   RCN Capital https://www.rcncapital.com/podcast https://www.instagram.com/rcn_capital/ info@rcncapital.com   REI INK https://rei-ink.com/