Podcasts about integrated marketing

In this episode of The Current Podcast, hosts Damian Fowler and Ilyse Liffreing sit down with Amy Lund, VP of integrated marketing and corporate communications at E. & J. Gallo Winery, to talk about Barefoot's bold move to become the official wine sponsor of the NFL.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University, to unpack how AI is rewriting the advertising playbook. As platforms like Meta roll out real-time ad optimization tools, Marina shares her perspective on the opportunities and pitfalls of letting AI take the reins in campaign creative. This conversation dives into the nuance of brand guardrails, ethical AI use, and why higher ed marketers must stay both curious and cautious.Related Articles:Meta claims new tech ‘redefining' advertising as an ‘AI agent'Meta Previews New Optimization Tools As It Hypes AI-Driven Ad Revenue Growth - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Brand strategist and second time guest, Hilary Hartling returns with fresh insights on building magnetic brands that reflect who you are and speak to who you serve. In this powerful conversation, she and Lesley Logan talk about how energy, clarity, and authenticity are at the heart of every great brand. Hilary also shares tips for avoiding branding ruts, using AI without losing your voice, and why consistency is more important than perfection. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co.And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why brand energy creates stronger emotional connection.How to use and integrate AI to amplify your voice.Why consistency is the true magic behind standout brands.Why figuring out your “why” matters more than your process.How to identify and attract your ideal client with clarity.A powerful tool for reconnecting with your purpose and message.Why launching with clarity leads to faster, more aligned sales. Episode References/Links:Ep. 57: Hilary Hartling - https://beitpod.com/hilaryhartlingHilary Hartling Website - https://hilaryhartling.comHilary Hartling Instagram - https://instagram.com/hilaryhartlingBrand Vision Meditation - https://beitpod.com/brandvisionmeditationGuest Bio:Hilary Hartling is a Brand & Messaging Strategist who helps entrepreneurs build captivating, heart-led brands that deeply resonate with their audience. With over 15 years of experience as Vice President of Integrated Marketing & Synergy for powerhouse film brands like Disney, Pixar, and Marvel, Hilary now brings that blockbuster-level strategy to mission-driven business owners. Through her signature programs and intuitive approach, she helps clients translate their vision into messaging that feels authentic, aligned, and magnetic. Whether through one-on-one consulting or her Brand Polish Academy, Hilary empowers creatives and coaches to articulate their unique value, attract right-fit clients, and show up consistently with confidence and clarity. Her work is rooted in both strategy and soul—because when your brand reflects your truth, success becomes inevitable. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Hilary Hartling 0:00  What you think about your brand and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience.Lesley Logan 0:16  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:59  Okay, Be It babe. This, this is the podcast for your business that you always needed. So I know a lot of you are trying to start a thing. You have a thing and you get stuck. You get stuck, you get in your own way. And my guest today, the reason why I freaking love her is that she is brilliant beyond brilliant when it comes to the strategies and ways to communicate who you are and what you do, but she also has this equal way of being energetic and like who you are and affirmative and meditative. And so I really love her, because sometimes I feel like the business world can just feel extremely masculine, and it's a lot of like, do, do, do, do, do, and just like, spit this out and do this thing. And she is very much like, what's on your heart and who's, what's on their heart, and how do we actually connect those? So she is the one and only Hilary Hartling. She is amazing. If you've been listening to podcasts for over three years, you heard an episode from her already. I promise you, this is another amazing episode. So even if this is the second time you're listening to her, you, your mind will be blown. I adore her and you're gonna want to do the meditation that she has. I totally know it. I'm downloading it. So here she is, Hilary Hartling. Lesley Logan 2:15  All right, Be It babe. It's been a while since we've had today's epic guest, but I honestly look for any time that I can be in this woman's amazing spaces, because she's wonderful. She's amazing. She is a rock star in so many ways, and she's gonna blow your mind when it comes to branding. So Hilary Hartling, can you tell everyone who you are and what you rock at?Hilary Hartling 2:36  Oh my gosh. What a welcome. Thank you, Lesley. And yes, I'm happy to be on Be It Till You See It again, but I'm a brand and messaging strategist for the modern entrepreneur, everyone who is mission-driven, passion-fueled, and is excited about attracting the right fit clients to their business with the right positioning, messaging and offers. So that's what I do for entrepreneurs. Lesley Logan 3:00  Yeah and you do it so well, and you do it in a way that doesn't feel like cookie-cutter or not authentic. Like, I think when people think branding, you know, we talked about this the last time you were on, they think colors, logo.Hilary Hartling 3:13  It's true a lot of times. People, well, people just aren't, they don't have to know everything about marketing and branding, right? Like, that's why, you know, I exist as a branding expert. It's like they don't, they need to be educated about what's included, what's involved in branding your business, and the most out there thing for people to see first might be a logo, might be colors, or might even be like a tagline, right? So, but there's so much more that goes into it, and I do, I try to really infuse, find out from each individual business owner, whether it be like I'm doing a group program with my course, or I'm doing one on one, I always want to find out what the vision is for that business owner so we can translate that into a unique brand for them. Even if I'm working with a ton of photographers, right? They're all photographers. They're all going to have a very individual, unique brand, because that's the point of creating a brand. So it stands out.Lesley Logan 4:07  Yeah. And I think like, like when I think about being it till you see it, I feel like, the way you talk about branding, the way that you see it, it's almost, it is almost be it till you see it with your brand, because you're kind of figuring out, like, how do I want people to feel? How do I want them to, to, what do I want their experience to be, and the business that I'm creating that they haven't yet had, yet? Hilary Hartling 4:33  Yeah, I feel like my whole business as a brand and messaging strategist is I'm helping these business owners, be it, their brands be it so that they can articulate their most authentic selves, step into their personal power, build a brand that really, truly resonates with their ideal audience. So and it comes from my belief, too, that I think every brand has an energy to it, and every business owner has an energy. And that is what radiates out when you focus on harnessing that energy. That's when you captivate your audience. Lesley Logan 5:06  Yeah. And I so, okay, before we get like, ahead of ourselves, how did you get into this? In case people haven't listened like, I don't know, my God, three years ago, let's remind everyone your amazing journey. Hilary Hartling 5:18  Yeah. I mean, I really started my, the bulk of my career in corporate for a Fortune 50 company that a lot of people have heard of. It was at Disney. I worked for 15 years at Disney as an integrated marketing and synergy executive, but within that role, everything in my role at Disney sort of led me to what I'm doing now for entrepreneurs, it's really this idea of understanding a brand and what it takes to not only be consistent, but to continually inspire your audience, create fans, and keep them coming back for more. So anything that you could learn from like the Disney brand, you can apply that to your own small business. That's what's really cool. Lesley Logan 5:58  I mean, I think it's so true, because it's like, first of all, you know, getting the first customer is the hardest part. Like, getting someone to trust you enough to spend dollars with you is so difficult, but then you've got to also keep them coming back for more. And sometimes people get so obsessed with just continue to get new customers versus, like, inspire their current clients to still participate in the brand. I want to go into the energy a bit more, because I feel like people don't think of it like that. They think this is my business. These are my goals. This is what I'm here to do. And they don't take in to account their energy. And so how did you figure that out? What was that experience like when you discovered it's an energy? Hilary Hartling 6:41  Yeah, I mean, I've always been into energy, so there's that. But honestly, like, I call it the reciprocal energy flow, right? It's like the energy you put out is what you get back, and that leads to all the things, right? What you think about your brand, and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience, right, so that you are understanding what they need, and you're meeting them where they're at, but that you don't, as a business owner, because sometimes, you know, it's up, up and down with, with businesses and entrepreneurship. We know this, but when you find yourself in that rut, how do you pull yourself out of it? Because that rut can lead to more rut if your negative energy is being put out there. So it's, it's like energy, to me, is everything, because energy is the feeling. Energy is the experience. You can't captivate or enchant or delight your audience unless you know what's going to make them perk up and pay attention, what's going to hit them in their heart center, right? Like, really tugging on those heartstrings. Like, if you watch Super Bowl commercials, like, I wasn't actually overly impressed this year, but.Lesley Logan 7:59  I skipped them. I figured the best ones would come forward. Hilary Hartling 8:02  The one, the ones that always get me is like the Clydesdales for Budweiser. And this year, it was like this little baby Clydesdale who was jealous of like the big, full grown ones who got to carry the cart with all of the Budweiser kegs. But there was a keg that fell off the back, and he's like, I'm gonna do it. And he jumped the fence and he rolled that sucker all the way to the destination. Was like, I did it. And it was like, it's just so cute and so fun. But anyways, anything that could tug on your heartstrings, that's an energy. You're deciding the energy you want to create with your brand, with your audience, and it's the energy that's going to pull people in, right? That's what's becoming magnetic for your audience. It's all about the energy. Like, like, I think everything is, but you won't find yourself in your flow unless you've decided to define what you want that energy to be for your brands. Lesley Logan 8:54  Yes and I love you highlighted, like, if you're in a rut, and that's energy you're putting out there, that's not really, that's just going to lead to more ruts, because, like, the attraction, how many of the clients do you really want that are also attracted to a rut?Hilary Hartling 9:09  Like, if you're going around saying every single day, like, well, this just isn't working for me, right? Well, then you're going to attract people who doesn't think your service works for them, and so they're not going to buy it.Lesley Logan 9:18  Right and then, and then it becomes a self-fulfilling prophecy, because that's what you're surrounding with. Hilary Hartling 9:23  Yes. Lesley Logan 9:24  Oh my God, this is, I'm obsessed. Okay, so first of all, I think the other thing that I want to highlight what you said is like the energy that they want to feel, what's going to tug on their heartstrings, I find a lot of people, as they're trying to create what they want to be their brand, or maybe they're in it, I find they get really stuck on, what do the people want? What do the people need? I actually think that they know. I think deep down, they know. I think they're a little scared to admit it, because then what if they're wrong? Or, like, what if they now that they know, what do they do with this information? But how do we figure out, like, what's pulling on the heartstrings? Is it like a series of questions we ask, is it something about ourselves? Is it what our brand is doing? Because most people, they focus on here's my process. You book this call, then I do this with you, and then you buy this thing, and it's like that, that's great. You need a journey. But that's not what people are buying. They don't want the journey.Hilary Hartling 10:13  That's, I mean, it's, it's really, it is what Simon Sinek says. People don't buy what you do. They buy why you do it. The why becomes your brand story. The why becomes the why of your clients, too. It's focusing on, I've said this so many times with you and your audience, right? It's focusing on the benefits first, right? Not just the features or the process. That'll come, but the benefits, that's the thing that's like, what do you really, really want, right? And I I've done this comparison before, like, when I think back to my Disney days, I remember walking into these huge marketing meetings to kick off a new film that we're going to be working on. It's usually like a year out from release. And I remember, like, here's one example. We had the slew of sports movies for a long time. You know, Remember the Titans, and Miracle, and we walk into the one about The Rookie, which is Dennis Quaid, and he's the oldest baseball player to make the majors, and we sit down at the table, and it's a big joke at this time, because we've done so many movies, and they're like, okay, it's not a baseball movie. I'm like, okay, right? It's not. We have to remember this. It's not a baseball movie, no, it's a movie about second chances and never giving up on your dreams. Okay? It's not about the thing. It's about why people would care. Okay, that's what you need to focus on for your branding.Lesley Logan 11:35  Yeah, I love this. It's almost like you can't use what you do as part of the definition. Hilary Hartling 11:40  Right. That gets you, that gets you so far is like you have to be clear in your branding, right? A super big believer, and you need to clearly state what you do and who it's for, but that's just a positioning. That's not the inspirational part, that's not the why, that's not the what they take away from it. You have to think about the whole idea of what is keeping your ideal client up at night that they're so worried about that they're not getting right with that thing you can help with, and go from there. And a lot of times it does, it does help to start from a pain point, because if you just tell them the beautiful, amazing end result, they're not going to believe it, unless you relate with them on why they're struggling right now.Lesley Logan 12:20  Yeah, yeah, yeah. And that means you have to be vulnerable. Hilary Hartling 12:25  Yes, yes. You know, there's, there's something, you know, I'm in the midst right now, I'm updating and evolving my course called Brand Polish Academy, and one thing I'm going to add that I'm very excited about is some AI prompts for people, because once you know your brand strategy, you can put that into chatGPT and it can spit you out so many amazing ideas for your brand. You have to make sure they're in your voice. You don't want to take anything just as it comes out as it spits out, but you can figure out so much once you know your brand strategy, you can plug that in to say, I'm training you to be my brand voice and my messaging and understanding my ideal clients. And I know these are their pain points, so keep all of that in mind when you tell me X, Y or Z, right? Lesley Logan 13:12  Yes. I mean, I love that you're going to add that in because it is such a thing. My team has actually built the Lesley bot, which is like, it's trained on 10 million of my words. So, like, people can literally ask, ask at any Pilates business question. It literally it's, first of all, she's uplifting. She validates you, she repeats what you said, she points out what's really great. And then she gives you things, and then questions. And people are like, I don't want to use it. And I'm like, I'm going to tell you right now. I'm amazed at what she is putting out. She spits out way more than I can. I couldn't do it as fast as she can, you know, and she's trained on me, so it's all my stuff. But also they've used, you know, the chatGPT and things that are out there to be like, okay, here's some written work by her. Here is who we're talking to. Here's what this is. And now we need to tell people about X, Y and Z, and then doing it. Like, first of all, I had some, some things like, like I didn't even tell them we're doing this because they heard me one time say, I'm never going to let you do that. I love to write, because I do. I love to write, but I will say they finally showed it to me, and it's kind of amazing, because it gets out sometimes we get in our own head, and especially talk about the rut and the energy. If your energy is nervous or scared or this has to work, and if it doesn't work, I'm like, my business is failing. That energy is not going to help you write and tug on the heartstring. It's actually in the way. And so you almost need to use.Hilary Hartling 14:30  The extra help, a little helping hand. I agree. And by the way, let's back up a second, everything you just said that you preface like, you know it knows this about me and this about, all of that that you just said, that it knows that you had to put in there to explain, to create this bot, that's your brand strategy. That's part of your brand strategy. It's knowing enough about your brand to be able to explain it to someone, whether it's an AI tool or it's someone you're hiring for your business, or it's someone on your team, it's the only way you can create and present a consistent brand. And honestly, consistency is one of the pieces that creates the magic for your brand, because I promise you, not everybody out there is being consistent. And when you can be, you show up for people in a whole new light. Lesley Logan 15:16  Yes, yes. And I mean, consistency is so hard in general, let's just take your branding out of it, just being consistent with your morning routines or consistent in your life, it's not easy, but it is actually proven that when you are consistent with anything, you actually get what you want out of it. Hilary Hartling 15:32  It's so true. I don't know why it's so hard. It just is. I mean, even with the Pilates practice, right? Lesley Logan 15:37  Yeah. Oh yeah. I mean, people are like, I'm gonna come once a week, I'm like, that, that's great. You can never miss, and if you never miss, that is consistent. But, you know, more would be better. You know, like that would be consistent. But I think, like, people have a hard time with that. And so if people do what you say, and they're, and they're focused on the energy, and they're pulling the heartstrings, and they're being consistent, what is a reasonable timeline for them to know if it's working, what are the KPIs that they're using? Because it can't, to me, it can't be vanity metrics all the time. It can't just be like, oh, I got this many likes. Because if you're new to getting followers, you're not going to get a million likes on things like, you're just no, no one's going viral like that anymore, you know, unless it's like some dog video that's, you know, pushing, like, you know. So how do you do that because that, you got to keep the energy up and the belief up. So what do you think? Hilary Hartling 16:24  I mean, honestly, the biggest KPI is, are you booking clients? I mean, that's the biggest one, right? But also, you can look at things like, if you're creating a funnel, right, and you're introducing or inviting people into your brand, what's that first stop? What's that entry level thing? What's that free resource or lead magnet or low ticket offer. Are people buying that because you showing up saying, hey, I know you need this right now. So let me tell you how to do that for either this, only this much money, teeny bit, or let me give this to you for free, because I know this is on your mind right now. And if I relax your mind and you can make your shoulders go down about this whole topic, and you get some quick wins because I gave you this thing, then you're going to be more apt to come and find out more from me, from that brand, right? And so I think that is a very good tool, like, if your freebie is flying off the shelf, right? Whatever it might be off the digital shelf, even, then, that's a very good indicator. Now, there might be other things to tweak along the way, if then that's not converting into clients, but you always have the opportunity to, I think, first connect with your audience on a level that they care about. Because here's the other thing, you are the expert in what you do, right? But you could get caught up in your expertise and not necessarily say it the way your ideal client is going to understand right now, right? A lot of my ideal clients, they don't know that brand strategy is the solution. They don't even know that, right? And so you have to speak to them in the way they're talking about it, saying, like, gosh, I feel like my messaging is all over the place, or I don't really know how to talk about my business in a way that the right people get it. Like, what do I do about that? So some might think I need to hire a copywriter that could be a solve but a lot of times, people just haven't figured out the base foundation, solid brand strategy that leads to all the aligned messaging, aligned offers positioning that makes you stand out. And so it's a lot of education on my part too, right? It's like people just like we started at the beginning, people sometimes just think it's colors and logo. And it is not.Lesley Logan 18:38  Yeah. I appreciate you bringing, remind us like you have to know your business so well that you are an expert at what you do, or at least for who you help, you know, and you have to treat yourself as such, but also then you have to talk to people who aren't, not understanding that expertise. And it's really, really hard. An example is like a lot of Pilates teachers that I work with, they're like, I just want to teach advanced clients. I want to teach athletes, because they don'tknow how to move their body. And I'm like, so the journey of the people you'll work with don't know how to move their body, and so you can do that. And if you have connections to the NFL or the NBA in your town, by all means, go right ahead. They all need someone. But the reality is, is the most of us have to teach the public and the public in your area. And so there are people in your area who could become an advanced mover who don't know how to move their body yet. And so you cannot talk to them like people who move their body because they don't know that. They don't know that that's a solution to their problem. They don't that's the thing that's going to make them feel good. They don't know that that's the thing that will make them feel confident. And so people do talk in the wrong way, and then they go, no one's listening. And. Hilary Hartling 19:43  Yeah, I have a funny double-edged sword with my brand, where people love the fact that I have worked for Disney, and that grounds me as an expert in what I do, because I worked for a brand like that, but then that can also lead people to think, well, I can't approach her. Right? And so a lot about my brand is being very friendly and approachable and welcoming and inviting to see like I just did this, just a one week freebie last week, where I offered my list, and I think I did it maybe on Instagram, too. I said, just for a week, submit a question. I'm going to record a video response, just one branding question that you would like an answer to, and I will do a video response for you. And so I was recording video responses all week long. And people are like, how are you giving this away for free? I'm like, well, number one, it shows me exactly what my audience is thinking. So back to your point of like, how do you tug their heartstrings? It's knowing where they're at right now. And so every once in a while, getting in touch and doing a temperature check and asking, what's the thing that you would really like some help with right now? And all the questions were so, so different. Lesley Logan 20:51  Yeah. Also, brilliant everyone. You should steal that as a thing you can do is, you know, be like a freak you because you do find out what are they thinking about. You know.  Hilary Hartling 21:02  Yeah. That was my whole point. It's like market research, but also it's me connecting with my audience, too. Yeah. So when you stay in touch and you actually form these real relationships, maybe they're not going to book your service right now, but they're going to remember that, and they're going to come back when they really, really need your help.Lesley Logan 21:19  Yeah and that's the other hard part, right, of being a brand that is consistent, it's you have to be consistent, you have to make sure that they understand what you're there for, and stay top of mind, so when they're ready to pull the trigger they remember you.Hilary Hartling 21:33  Yeah. I mean, there are also other tactics, right? You can try to make them see that they need it now versus later. There's other things to do, but still, like, you still might get the, oh, this has been so fantastic. Let me go off and try this, or let me do this and I'll come back, you know, when I'm ready, or if I need, you know. So you'll never know where someone's at, but, and I've had people who I had a call with, you know, six months prior, and they come back and they're like, boom, I'm ready. Here's my money. Let's go. This is the time, right? Like, you just never know.Lesley Logan 22:04  Yeah, no, it's very true. And I think, like, thank you for sharing that, because we've had the same thing. You know, I worked in retail. I worked in high end accessories, and so of course, there'd be the people who came up, and obviously we made sales throughout the day that would be affordable prices on like, you know, $50 gifts, $100 gifts, like, that kind of a thing. But, you know, we really had to sell like, a $2,000 ring every once in a while, ideally every week. And there'll be people who will just come in and go, can I try that on? Oh, my God, I love this. And I would be like, oh, have you seen it before, because they're like about to buy, like, no, it's first time and I just really love it. And they'll just buy it. And there's other people who come and look at it for six months, and they're looking at it and they're putting it on, okay, and my birthday is in six months, and then they come back and they get it. And so it's like everyone is a little bit different, even in a brand that you're trying to attract. And so, you know, the patience that it takes, but also the belief in what you do. Do you have tools that you use to remind yourself why you do what you do? You know what I mean? Because, I'm like, people doesn't even like getting ruts and like, there are bad days. There's days where I'm like, is anyone listening, even though I have tons of evidence that we're doing a great job. There's just some days where you're just, I'm just getting hit over the head and getting a lot of rejection, so. Hilary Hartling 23:14  Well, that's just human, that's just human, and that's just the cyclical nature of business as well. But I think for me, it's always coming back to trusting my intuition and trusting myself, right, which is hard for some people, right? And it's, it's keeping the belief so, whether it be brand affirmations, right, just like you might do abundance affirmations or anything, it's, it's talking to yourself, in a way, and especially if you're having those negative thoughts, it's just like pulling those negative thoughts to the forefront, noticing them and reframing them so that you're not like stopping your energy flow like we were talking about earlier. But I always use intuition as sort of my own compass, and I think when you give yourself room and space to just listen, because there's so many times, especially with branding, where you're looking externally for the answers in terms of, I'm looking at this brand, of this competitor in my industry, and oh my gosh, why can't I come across that way? Or you're just looking for answers elsewhere, when a lot of times, if you just ask and you receive the guidance internally, in fact, you know what I just, I just created this week that your audience might love, is I created, for the first time, a meditation for my audience. It's a brand vision guided meditation. Lesley Logan 24:32  Yes, we're in, we want. Hilary Hartling 24:34  Yeah, anytime, so it's whether you're starting from scratch or you're an established business. It helps you with clarity. It helps you kind of step away from overthinking about your brand, so you're coming out of your head and into your heart, which is what we want from your brand, we want to be in the heart space, it helps you, like, envision the essence of your brand, how it feels, who it attracts, what makes it unique. But also, like giving you some clarity on your deeper purpose and that message you want to share. So I go through all seven chakras for your brand. In the meditation. It's a 20 minute meditation, and you just come away with whatever downloads you get. But you can do it as many times as you want, right? You might get something new every time. Lesley Logan 25:17  Oh, my God, we must link this. And this is amazing. Yes, I want that. And then also, I mean, I feel you need to do some brand affirmation cards. Like, I feel like you needed anything like a deck in you.Hilary Hartling 25:28  Yeah, well, you know what's funny is I used to do it when I like, I've gone back and forth on how I've done my online course. Sometimes I run it as a group program. And when I do that, I would put these brand affirmations. It's just like posts in our community Facebook group all the time. So I'm like, I should aggregate all those, because it's, it is, it's very helpful. And then it even, like clues you into a little bit of what you could focus on today for your brand kind of thing. Lesley Logan 25:52  Yes, I love that. I mean, my goodness, that could be its own lead magnet, or you could actually sell them as a deck you could draw. And it's like, this is what, you know, I just, I like a deck of any kind. Hilary Hartling 26:02  I do too. Lesley Logan 26:03  I just find them to be so fun. I don't even know what half the things mean. Currently, I drew a card from a deck, and it's a porcupine with lightning bolts and stars. And I'm like, unclear what I'm supposed to get from that, but I'm just gonna say you can, like, it have little things that can prick people, and you can be magical at the same time. I don't know what that card means, but, like.Hilary Hartling 26:20  Well, I would immediately look up the spiritual meaning of a porcupine. Lesley Logan 26:23  Okay, well, thank you for that tip. Yeah. It takes, as you, we've mentioned a couple times, it's the constant belief in yourself. You almost have to have a good healthy dose of narcissism, if there could be any kind of healthy narcissism, to remember that you're amazing. And since we are, most of us who are listening to this are not narcissists, you wouldn't be being it until you see it if you just think you are. So congratulations, you're not, if you're listening to this. But I think having some sort of reminder of who you are, why you do it, what you do, like we need those things for those bad days. Hilary Hartling 26:56  We do. We do. It's amazing because I even remember back to my first brand clarity in-person workshop that I did. And I I just found the workbook the other day, and I opened it up, and the first page, I actually put the song, I Believe, from The Wiz, which was the song that my theater company would sing every night before we went on to perform so that I believe in you, right? That's the main message of the whole song. But, like, it's a whole thing. But I put all the lyrics in there because I was like, this is so true. If you don't believe in your brand, why would someone else? Why would someone else? And you're putting your brand out into the world, and you're not like, asking people to love it, you're serving people. You're saying, I have this knowledge or expertise or product, whatever kind of business you have, and I know this helps you do this. It's worked for me. It's worked so for so many others. It can help you, too. If this is what you're struggling with, here it is, right? You never think about if you're in the grocery store. You don't yell at the grocery store because they're trying to upsell you at checkout with gum and candy. You're like, I might want some today, okay. Right? People sell to you all the time. You're on tons of email lists you don't even realize because you wanted the 20% off. Right? Like, it's, it's all sales. It's all business. People are used to that. People are used to you asking, people asking for the sale, because they would never imagine that if they expect value in return, that they wouldn't give you that reciprocal energy back, right? Lesley Logan 28:37  Yeah, I love that. You pointed out we don't get the grocery store. We just, like, we end up buying the stuff half the time. You know, we're and one of my old coaches, she was joking, she did this little, like, fitness challenge, and there was an add on that you could, like, it's called the bump everyone. There's a bump of the cart that you could add that on. And then they got to check out. I was like, well, here's a one time offer. And so she's like, okay, I'm gonna add that to cart. And then it's like, oh, well, if you got this, here's this other one time offer. And she got that, and at the end, she's like, I just want to pay like, I went from a $17 thing to paying you $217. I still wasn't angry about it. She was laughing. Because the reality is is, if you know exactly what your client wants, then first of all, you get to sell it to them, and you're not a manipulative asshole, because what you're giving them is what they wanted. It's going to solve the problem that they have, and you are the expert who can do that, and they get what they need. Otherwise someone else is going to sell them something shitty that you know because they didn't hear about you. They didn't hear that you existed. They don't hear what you have. And so you kind of owe it to them to not let the competitor who's not as good as you getting into their headspace. Hilary Hartling 29:43  That's so right, and that's where consistency comes into right? It's like your competitor might be, you know, 10 steps behind you, but they're selling out because they're showing up. So don't let the lack of that, I've been seeing all these Instagram accounts lately for like the introvert business, where you don't show your face, right? So it's all these Instagram feed posts where it's just like the backs of people's heads and or just like quotes and things, and that is like going gangbusters for whatever reason. I'm sure they're tapping into heartstrings all over the place, right? But it's just so interesting, because here's the thing, there's so many ways to do it. What you have to start with every time is understanding your business, your brand, so that no matter what strategy you want to employ for marketing or copywriting or website design, whatever it is, that it still feels like your brand for your audience, yeah.  Lesley Logan 30:37  And I think that's so key, like one of the things when we coach Pilates instructors, we're like, okay, who are you helping? Why do you want to help these people? How do you help them? I mean, there are people who don't sign up for our program because they can't get past that question. I just need more clients. I'm like, I'm going to tell you right now, there are 17 clients outside for you. You could get probably half of them if you can articulate how you can help them so you don't even have to care about it. You could just, if you could just articulate how you can help them, if that's how they want to be helped, they'll buy from you. You're holding yourself back by getting stuck and making it complicated. And it is complicated, but also, I think it's about being honest with ourselves. Why am I doing this? And you know, and I think some people might even feel maybe it's not enough to just want to help those people. Like, I feel like there's this pressure that we're all putting on these brands, and so we don't get these ideas off. I wanted to have you on, because I know we have so many listeners who are business owners or want to be business owners, and they do not get their business to the next step. Year after year, they're stuck in the same place because they won't just sit and answer those questions about that you've talked about in different ways that will help them identify so that they can be consistent. Hilary Hartling 31:45  Yeah. And the thing is, too is, like, it doesn't have to be perfect. I say this a lot too. It's like, don't wait for perfection, because it can't be perfect unless you put it out there to get feedback from your actual ideal clients, right? You can't tweak it unless, like, you've seen what resonates with them most. So you can't be scared to start either like it doesn't have to be perfect to start. You just have to be able to articulate some things about your business, what you do, who it's for, the benefit that they can take away from working with you, and maybe how you're different from other people in your industry. Lesley Logan 32:19  Yeah, I love that, because also, I find when people ask me what Pilates is I have a succinct answer, and I have teachers going, oh my God, I just love the way you describe it. I'm like, do you think that's how it came up the first time? No, it didn't. It was like, a fucking paragraph. And I was like, well, I gotta shorten that. You watch people's eyes glaze over, or, like, they start to look around the room, and you're like, I've lost them. That's, you know, I've got to figure out, like, how do I succinctly say who it is what I do and how I do it, so that if this person is interested, they stick around, and if they're not, neither of us are wasting our time. But to your point, you got to get something out there and try it out and say it out loud and get the feedback. Where people go, oh, it's like yoga, and it's like, oh, okay, I didn't explain it very well, because I explained it like yoga, so like that, you know. Hilary Hartling 32:59  Yeah, then you can perfect, that's, that's where the perfecting, meaning, the tweaking comes in, so that they understand even so you're more clear, and you can then make it more compelling for them as well.Lesley Logan 33:11  Okay, so I love you, and I just, I, you make, I mean, we've done so much greatness, because you make you want to, like, dig into my branding all the time. I'm just like, okay, let me. Hilary Hartling 33:20  It's so fun. Lesley Logan 33:21  Yeah, it's just really fun. What are you most excited about right now? Do you ever wonder, like, has everyone figured out branding? Are you? So what are you most excited about right now? And you say that the world needs you more than ever. What's going on the branding world? Hilary Hartling 33:32  I do think it's been shown over the last few years how valuable it is to not just run a business, but to build a brand, because it's brands that people fall in love with, follow, want to keep coming back to, and that's what you want to have a long lasting business. It means that you've articulated what you care about. Maybe there's shared values involved. People today really care about who they're buying from and consuming from, and so they want to know that you're someone that they trust and that you have some of the same beliefs or hopes or dreams. It matters, and your brand strategy expresses that about your brand. I just heard someone the other day mistakenly say something about, oh, I'm eating Ben and Jerry's, but I don't really like what they believe. I was like, wait, wait, have you actually gone to their website to see all the amazingness that they do for the social causes for their, and they went, and they're like, oh, they didn't know that. They had heard something and then mistakenly thought, oh, but I really shouldn't be eating Ben and Jerry I was like, no, no, no, no, no. Anyways. Lesley Logan 34:43  Everyone, keep eating the Ben and Jerry's. They're, they're, you know, saving the world. Hilary Hartling 34:47  Keep, keep eating the Ben and Jerry's. Yeah, no, I think branding is more necessary than ever. And I will say this too, because I do have clients who come back to me again and again. So there's, you know, one phase of brand strategy. Which is developing your entire brand strategy, and then it's coming back as you're evolving and growing. So I just had a husband and wife couple come back, and I've worked with their two brands separately, and now they're kind of combining into one, and they wanted to come up with who is our niche audience now, because we feel like we've spread ourselves a little too thin. What are our offers? Because we want to be known for the offers we're creating, and we want a signature one too. So that's what I did with them. We said, here's exactly who your audience is, and now because of that, we know exactly what they need. And here is the first thing they need, here's what it's called, here's how we're positioning it, here's how we're pricing it. Here's the promise for what they get. And we did that with three different offers, and they launched within 30 days and made $45,000. So because they got so clear that they understood exactly how to sell it.Lesley Logan 35:52  Yeah, can you just say it's almost like you're like, speeding up the process, you know, and it can feel like you're slowing down to take some time to go through this and get the clarity, but also then it just speeds up the process. Because once you're so clear, people know that you're for them or that you're not. Hilary Hartling 36:07  That's right. Lesley Logan 36:07  You know, I heard from another Hilary, who's a dear friend of mine, that, if you've hated in the human design. So right now, like, obviously, if you're into astrology, we're now, you know, in Aquarius and all that stuff, and that's its own unique energy about people. But if you believe in human design, we've been in the generator type of person for a really long time, which is very capitalistic. It's very like, you know. Hilary Hartling 36:28  I'm a generator. Lesley Logan 36:29  Yeah, I'm a generator, too. And I was like, I don't think it's a bad thing. I think we kick ass. But anyways. Hilary Hartling 36:33  No, we work hard. Lesley Logan 36:34  We work hard, we do things. But apparently, like, we're going into a projector type world. And I was interested in that, because one projector that I know, I felt like they just project their shit onto you, and so she's, she's a projector, and she doesn't do that. She actually is able to zero in and like, oh, this is what you're telling me, this is what I'm seeing, and hones it in really well. But what she said is, in a projector world, it becomes not individualistic in that we don't help people. We're not in a community, but that individual brands, individual businesses, are going to be the thing that people are focusing on, wanting to spend their time on. We're seeing this right now as people are like, oh, I'm not. I'm boycotting these brands over here because they don't represent my values. And so then finding smaller businesses who do. And so just the way you just talked about things. And this whole conversation where the world is turning, now more than ever, is the opportunity for all of us to shine, to not be in the shadows of these big brands who are making things either super cheap or were super for the masses, but for like, your individual thing, your idea, can actually work and, and we talked about this in the first episode. You all have to go back and listen to it, but even if you don't have a business, you have a brand, because how people think about you, what they feel when they're with you, all of that stuff is in there. And so I just really adore how you make branding feel like it's like sexy and I want to do it. Hilary Hartling 37:55  I actually think brand, I mean, I'm biased, but I do think branding is sexy, and it's you getting to really choose, right? It's your choice. It's your brand. What do you want to build? What? What do you want to leave your mark as? Right? That it's and it's not just mark as a logo. It's the legacy, it's the impression, it's what lasts, you know, forever. I mean, there's all different kinds of examples of branding and brands and stuff, but what's cool about it is it's meant to be different. So you get to decide how you want to be different and make sure that that's what resonates with your audience. Because it's not all about you either, right? It comes from you. It starts with you. You're defining it, you're shaping it, but you're shaping it for your audience. And so being really clear on that as well, because you said there's so many people who get stuck and stopped there, which is why, why there's been 500,000 ideal client worksheets and, right, identify your target audience and it seems like, okay, I know that, but when people really get down to it, they need to redefine it every time for themselves to say, like, no, this is really who I know I serve. It's just like the two clients who came back to me, you know, they served so many different kinds of people, but they decided, no, who we serve best are coaches, and that's what they went with, right, and being so specific helps the brand become more relevant, more resonant and more compelling for people to understand it, get it and buy it. Yeah.Lesley Logan 39:25  Yeah, oh my gosh. Okay, Hilary, well, you know, another amazing conversation with you. We're gonna take a brief break, even though I could talk to you forever and find out where people can find you, follow you, meditate with you. Where do you hang out, Hilary? Where is this meditation? Where can they, like, you know, work with you? Hilary Hartling 39:44  I would say two places. First, my website. So it's hilaryhartling.com H-I-L-A-R-Y-H-A-R-T-L-I-N-G dot com. If you go to the announcement bar on my home page, you click and you download the free meditation. The other places I'm always hanging out is Instagram, and it's the same. It's @HilaryHartling, no spaces, no dots, no nothing. And the meditation is also linked in my bio on Instagram, so you can go grab it for free right now. Lesley Logan 40:11  I think that's beautiful, as are you. Thank you so much. Before I let you go, you've given us a lot to think about, but bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us?Hilary Hartling 40:23  Figure out what excites you and follow it. So when you can wake up excited, you are in your flow. When you're in your flow, you not only attract what you want, but you become a magnet for the best people, opportunities and growth. Lesley Logan 40:38  Yeah, yes. Oh my God, that's so succinct and so wonderful and absolutely useful in everything. Ah, guys, how are you gonna use these tips in your life? Share this with a friend who wants to start something. Share this with a friend who has a business. You, you, this could literally be the conversation they need to hear to actually reach the people they want to reach. And Daniel Pink said, if what you do solves a person's problem and takes them out of pain, you have a moral obligation to sell it to them, moral obligation, and the only way that they can hear about you is if you, if you've gone through the things that Hilary is talking about. And so, let her help you. And until next time, Be It Till You See It. Lesley Logan 41:15  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 41:58  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 42:03  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 42:07  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 42:14  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 42:17  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hello, I'd really like to grow this email list. If you enjoy this newsletter, it would mean the world to Jola and I if you encouraged one friend/fellow immigrant/colleague to subscribe…Very likely, the the only thing you will get in return is warm fuzzy feelings, and if I can attribute it to you, I'd personally send you a thank you email.Join us as we explore the bitter-sweet world of the immigrant.In this episode, I'm speaking with Lauren Mostowyk, Head of Integrated Marketing and Communications at Interac, about the company's recent survey on newcomers' financial experiences in Canada.Asides from rebuilding social capital, one of the hardest things to rebuild as a newcomer is financial confidence. You know, the idea that you are in control of your bills, you understand how the financial system works, and you are working towards your long term financial goals.The startling thing for me here was that while 61% of newcomers feel financially confident when they arrive in Canada, that confidence is cut in half within one month.And that's quite worrying. We get in folks who can contribute to the country's growth. And within 30 days, they start feeling like they're floundering, probably due to a combination of the typical grueling Canadian job hunt, the need to prove to a potential landlord that you can pay your rent, and the steady hum of everyday expenses.As Lauren puts it, “We don't talk enough about how much of your happiness is driven by your financial confidence.”In this conversation, Lauren and I talk about why Interac is best positioned to help newcomers in this regard. We also chat about:* Why financial education underpins everything else* Practical strategies for those preparing to move to Canada* The biggest financial barriers for newcomers* How Interac is helping reduce financial stress for newcomersOfficial Links✅ Connect with Lauren Mostowyk on LinkedIn✅ Read about the Interac survey✅ Check out the Credit Canada Butterfly App✅ Find a job through ACCES EmploymentOne AskIf you found this story helpful, please forward or share it to one immigrant out there. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewcomerspod.com

CapeTalk’s Sara-Jayne Makwala King is joined by Senior Manager Media Networks & Integrated Marketing for The Walt Disney Company Africa, Samira Gerin-Singh.See omnystudio.com/listener for privacy information.

In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.Gato shares how K9 Resorts is streamlining franchisee marketing with turnkey systems and influencer collaborations. She highlights their shift from manual content distribution to automation, easing the load on franchise owners while ensuring brand consistency.The conversation explores the power of grassroots marketing, the balance between corporate messaging and local storytelling, and how K9 Resorts equips franchisees with tools for success. Whether you're in pet care or another service industry, this episode offers actionable insights on blending digital strategies with community-driven marketing to build trust and drive growth.

“ At the end, marketing is about connection. What makes it magical is the perfect convergence of creativity, the connection to human behavior, the unpredictability, and all the analytics.”Raul Murguia leads Integrated Marketing at LinkedIn Sales Solutions, driving brand narratives and campaigns that resonate with sales professionals. Previously, Raul led integrated marketing and later focused on product marketing at Meta for Messenger, orchestrating go-to-market strategies for Messenger and earning a Clio and two Shorty Awards for the "That Close" campaign. Raul's passionate about integrated marketing communications — focusing on brand growth, product adoption, and delivering impactful campaigns. Raul's career is a story of pivots - from Latin America to the US, across integrated and product marketing, from CPG to Tech — working across companies like Zespri, Pharmavite, Pepsico, Sara Lee, and seven years in brand management at P&G. You'll enjoy this candid conversation on adaptability and transitions across industries and cultures. This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

Send us a textIn this episode, we interview Sara Khalatbari, Senior Director of Integrated Marketing at Grafik, a B2B branding and marketing agency. She shares her expertise on turning long-form content into bite-sized, high-impact pieces that engage audiences and drive results.What you'll learn in this episode:The two biggest reasons snackable content worksHow to break down long-form content into engaging snippetsWhy effective content should focus on value, not salesWays to brainstorm and format content for different platformsHow to subtly guide your audience toward deeper engagementIf you want to maximize your content's reach and effectiveness, this episode is packed with actionable insights!

Jim's guest today on The CMO Podcast is Stacy Andrade, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid IV: Founded only thirteen years ago, in 2012, Liquid IV is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020. Stacy is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacy joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G's brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacy left Cincinnati and moved to LA to join Liquid IV as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability. Tune in for a conversation with a CMO who believes in listening to her team and her customers!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To me, every customer touchpoint is a thing of value.And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone.Yet, both ads and customer service are valuable customer touchpoints.So I saw a kindred spirit when I read this lesson in a recent podcast guest application that came across my desk – “Brands are built by how you show up every day.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Thea Hayden, Interim CMO at Cognizant [https://www.cognizant.com/us/en].Cognizant reported $19.4 billion in revenue in 2023. Hayden manages a team of 350 across brand and digital marketing, global communications, events and sponsorships, field marketing, marketing operations, and technology marketing.Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingCommunication can be hard…and it's criticalAlways start with the end in mindBrands are built by how you show up every dayThe best cultures can be both positive and aggressiveEnthusiasm and optimism can be contagiousPay attention to your say/do ratioDiscussed in this episodeJoin us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST, taught by Flint McGlaughlin. There is no cost (from MarketingSherpa's parent organization, MeclabsAI).Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (podcast episode #41) [https://marketingsherpa.com/article/interview/corporate]Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg) [https://sherpablog.marketingsherpa.com/marketing/charles-duhigg-interview-part-two/]Marketing, Advertising and Brand Strategy and Culture: You don't “build" community, you “facilitate” community (podcast episode #52) [https://marketingsherpa.com/article/interview/marketing-advertising]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode of Scrappy ABM, host Mason Cosby interviews Sinziana Ursu, Director of Integrated Marketing at Upland Software, about her experience building an Account-Based Marketing (ABM) program at WP Engine. Sinziana shares insights on how she approached ABM, the tactics she used, the tech stack involved, and how she measured success along the way.Best Moments:(00:36) Introduction of Sinziana Ursu and her role(01:40) Initial approach to building an ABM program(05:59) Tactics used to execute the ABM program(08:34) Starting point for implementing tactics(11:35) Tech stack used for executing the program(15:18) Content creation process and resources(21:29) Measuring success of the ABM program(22:45) Unexpected challenges during implementation(24:43) Parting wisdom for those starting ABMGuest Bio:Sinziana Ursu is the Director of Integrated Marketing at Upland Software. With extensive experience in building and implementing ABM programs, Sinziana previously led the development of WP Engine's enterprise-focused ABM initiative. She's passionate about aligning sales and marketing efforts to create tailored and creative marketing strategies for target accounts.

Heike Young joins Alli for this week's episode of Shifting Priorities. Heike is the Head of Content & Integrated Marketing at Microsoft and before that, was the Senior Director of Content Strategy on the Brand Marketing Team at Salesforce. Heike spent eleven years at Salesforce, and during that time, welcomed both of her children.In this episode, Heike and Alli talk about...The importance of showing your kids your creative outlets, and your love for workThe difference between small and large companies for working parentsHow maternity leave encouraged Heike to transition roles both timesWhat it's like to go back to work with two kids who rely on you

In this episode of Business Ninjas, Andrew sits down with Melissa Van Dyke, Senior Vice President of Integrated Marketing and Innovation at Creative Group, to explore their behavioral science-based strategies in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. They discuss how Creative Group crafts meaningful experiences that drive company success by focusing on the people behind the businesses. Clients praise Creative Group's exceptional relationship-building skills, reflected in their impressive 99% customer retention rate.Creative Group designs experiences that help individuals reach their potential through impactful events, travel, recognition, and incentives. With over 50 years of expertise, they specialize in creating strategic programs that inspire performance, foster connections, and drive business success. Their client-centric approach ensures tailored solutions that align with organizational goals, making every event and incentive program a powerful tool for engagement and growth.Discover more about their innovative approach at creativegroupinc.com.Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Amid inflation, restaurants need to get more creative to help bring customers through the door. What exactly can they do to improve traffic? André Moraes of PepsiCo Digital Lab shares how experiences, microinfluencers, and the Local Eats program can help propel restaurants in 2025. More About André Moraes: André leads Digital Marketing in PepsiCo's Global Away from Home division, across all beverage, snack, and food brands. Prior to joining PepsiCo, André worked at both the tech and agency sides of the marketing world - leading consumer strategy and marketing intelligence at Google within the CPG food and beverage sector, as well as heading up some of OMD's global Marketing Sciences efforts. André is also an Adjunct Professor at NYU where he teaches Marketing Analytics to students in the Integrated Marketing masters program. He holds a BS in Finance from Fairfield University, an MS in Digital Marketing from Full Sail University, and is a Fulbright Scholar.   More About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X, Instagram, Facebook, and LinkedIn @PepsiCo. Visit the PepsiCo Foodservice (now known as Away from Home) LinkedIn Page: https://www.linkedin.com/showcase/pepsico-foodservice-/ More About PepsiCo Digital Lab: The PepsiCo AwayFromHome Digital Lab is a first-of-its-kind group built to connect foodservice operators with exclusive PepsiCo solutions and services as well as the companies, services, insights, and solutions best suited for their specific digital growth needs. Powered by extensive proprietary and partner solutions, the Digital Lab is the first offering of its kind from a foodservice manufacturer directly helping operators of all sizes drive traffic, build check size, and develop their digital business – serving everyone from local single location restaurants, to the largest global QSRs. Check out FI Videos Here: https://foodinstitute.com/category/video/ Subscribe to our YouTube Channel: https://www.youtube.com/@TheFoodInstitute

Lori Flowers is a seasoned marketing executive with over 20 years of experience in radio and media. As the Manager of Integrated Marketing and Project Management at Radio One, she creates innovative strategies that drive revenue for its stations and syndicated shows. Lori has worked across multiple markets, including Atlanta, New York City, and Washington, DC. She holds a Master’s in Mass Communication from Arizona State University and is passionate about leadership, serving on the board of Mentoring & Inspiring Women in Radio. Lori is also the author of A Seat at the Table and has been recognized in Who’s Who in Black Atlanta. In today’s episode, Lori reflects on her core values, the evolution of advertising, and the importance of personal branding. Together, they discuss effective marketing strategies and the impact of digital presence on professional opportunities. The episode is a goldmine of practical advice for professionals aiming to navigate the modern media landscape. Takeaways: Radio remains a vital marketing tool Social media audits and brand alignment boost opportunities. Personal branding is shaped by emotions and online consistency Sound Bites: “It's not just about what you say, but how you make people feel.” “Consider yourself a brand; it opens broader opportunities.” Connect with Lori Flowers LinkedIn: linkedin.com/in/loriiflowers Instagram: Instagram.com/loriiflowers Facebook: facebook.com/loriinez Book: A Seat At The Table: A Survival Guide For Women In Business

Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that's not just relatable but irresistible.Press play to discover:5 ways to differentiate your marketing to stand out from competitorsA 4-step framework for crafting social content that grabs attentionThe secret to using humor and personality in B2B contentWhy cultural relevance is a must-have for modern marketingHow to balance corporate messaging with an authentic personal voiceIf you're ready to create content your audience loves—and have fun doing it—this episode is a must-listen.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/More from The Reeder:

295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler)SUMMARYThis episode is brought to you by our friends at Armstrong McGuire & Associates. Check them out for your next career opportunity, help finding an interim executive, or to find your next leader. Are you struggling to align your nonprofit's marketing efforts with fundraising goals while staying true to your mission? Marketing can feel daunting, but mastering it is crucial to driving impact and building deeper donor connections. In episode 295 of Your Path to Nonprofit Leadership, Kirsten Suto Seckler shares her expertise on leveraging marketing to elevate nonprofit impact. With over 20 years of experience, Kirsten discusses the critical differences between nonprofit and for-profit marketing, emphasizing storytelling and mission-driven engagement. She highlights how strategic alignment between marketing and fundraising creates a stronger donor pipeline, while also providing practical tips on building brand awareness, measuring success, and fostering thought leadership. Drawing from her work at Shatterproof and Special Olympics, Kirsten offers actionable strategies to create authentic messaging and reach diverse audiences, helping nonprofit leaders take their organizations to the next level.ABOUT KIRSTENKirsten Suto Seckler is the Chief Marketing & Communications Officer for Shatterproof, a national nonprofit working to reverse the addiction crisis in America. She uses her expertise in marketing and communications to drive social change, focusing on science-based interventions and reducing addiction stigma. At Shatterproof, Seckler leads initiatives like the Treatment Atlas, a platform to help families find quality addiction treatment, and a national campaign to end addiction stigma. She also oversees mass-market fundraising efforts and brand alignment. Previously, Seckler spent over 20 years at Special Olympics International, serving as Chief Brand and Communications Officer. She led global campaigns that elevated the organization's brand to nearly 200 countries, reaching 6 million athletes. Her accomplishments include organizing 11 World Games and establishing a global broadcast partnership with ESPN. Seckler has taught Integrated Marketing at Georgetown University since 2013 and previously worked in marketing at Kraft and as a journalist. She was named to PRWeek's Health Influencer 30 Class of 2022 and honored by Washington Women in Public Relations. She holds a Bachelor's degree from the University of Delaware and a Certificate in Nonprofit Executive Management from Georgetown University.EPISODE TOPICS & RESOURCES Ready for your next leadership opportunity? Visit our partners at Armstrong McGuireTuesdays with Morrie by Mitch Albom'Have you gotten Patton's book

In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan.************************Timestamps:00:00 Intro03:34 Who is Heike Young?03:53 Heike's background.04:52 Why is Heike creating more content on LinkedIn?08:55 How to be more creative.11:23 Benefits of being creative.12:59 What content looks like at Salesforce and Microsoft.15:57 A review of 11 years in the Salesforce content team.20:42 Differences in content between enterprises and smaller companies.22:51 How important is prioritization?29:23 What excites Heike about B2B content?31:18 Learn more about Heike and Microsoft and get in touch.32:39 Outro************************Useful Links:Website: https://microsoft.comHeike on LinkedIn: https://www.linkedin.com/in/heikeyoungHeike on Twitter: https://x.com/youngheike************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

This week our host Brandi Starr is joined by Alice Heiman, the Chief Sales Energizer and Host of "Sales Talk for CEOs." Meet Alice Heiman, a dynamic leader transforming the B2B sales landscape. With a stellar career in boosting sales, founding multiple start-ups, and hosting her own insightful podcast, Alice is a powerhouse in the world of sales and growth strategy. From her actionable advice for C-level executives to her innovative takes on structuring go-to-market teams, Alice brings a wealth of knowledge and experience to the table. Whether it's breaking down the barriers between departments or critiquing traditional quota systems, her insights are nothing short of enlightening. In this episode of Revenue Rehab, Brandi and Alice dive deep into the importance of collaboration, customer-centric strategies, and the evolving roles in the C-suite. Tune in for a riveting discussion on aligning sales, marketing, and customer success to drive revenue and enhance customer experiences. Bullet Points of Key Topics + Chapter Markers: Topic #1 Importance of Collaboration for Revenue Teams [08:51]: Alice Heiman underscores the essence of cross-departmental collaboration in eliminating internal barriers, stating, “When departments like sales, marketing, and customer success work together, we close the gaps that slow our processes, especially those hindered by internal legal or operational hurdles.” This cooperative spirit ensures smoother operations and better alignment with customer needs.  Topic #2 Role of the Chief Revenue Officer (CRO) [16:32]: Alice Heiman provides insight into the role of the Chief Revenue Officer, explaining, “The CRO exists to bridge the gap between sales, marketing, and customer success. This role is crucial for aligning departmental goals and driving a unified strategy. Without a CRO, the CEO must take on the challenge of orchestrating these efforts, especially in smaller companies where each leader needs to wear multiple hats effectively." Topic #3 Customer-Centric Strategies Over Traditional Quotas [27:45]: Critiquing traditional quota systems, Alice advocates for a customer-first approach, pointing out, “Quotas often miss the mark by prioritizing financial targets over customer satisfaction. Instead, our strategies should be aligned with customer timelines and demands, fostering a more sustainable and loyal customer base. This shift requires us to focus on real customer insights and integrated market strategies rather than mere numbers." By keeping the conversation aligned with these key pillars of collaboration, leadership, and a customer-centric approach, Brandi and Alice bring actionable insights to the forefront, empowering revenue leaders to rethink their strategies for sustainable growth and customer satisfaction.  What's One Thing You Can Do Today Alice Heiman's ‘One Thing' is to take a critical look at your team's structure and collaboration. "Evaluate whether your current team setup fosters collaboration or creates silos. Make it a priority to realign your teams around customer-centric goals and ensure that leaders are not just meeting internal metrics, but also enhancing customer satisfaction. Regularly communicate these goals and check for seamless integration across departments. The focus should always be on closing gaps and ensuring the customer experience is at the forefront of every decision." Buzzword Banishment Alice's Buzzword to Banish is 'quota'. Alice wants to banish this word because, she explains, “the term 'quota' is too limiting and fails to reflect the true potential and performance of sales teams."  Links: LinkedIn: https://www.linkedin.com/in/aliceheiman/ Instagram: https://www.instagram.com/janicebgordon/ Facebook: https://www.facebook.com/AliceHeimanLLC X: https://x.com/aliceheiman YouTube: https://www.youtube.com/@AliceHeiman Podcast: https://aliceheiman.com/podcast/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live 

Bobby Pinero, the co-founder and CEO of Equals, sits down with Mark Iafrate, Principal of Integrated Marketing at Intercom, to discuss the challenges of navigating product-market fit, the importance of understanding key metrics in the SaaS industry, common mistakes founders make in evaluating metrics, and the significance of storytelling in presenting data.Watch Start Good trouble on YouTube: https://www.youtube.com/playlist?list=PLlCIldMZCaFpAwM39seMpQCUyexY98tUFNewsletters:Sign up for The Ticket: A twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletterSign up for Intercom on Product: a monthly newsletter sharing our latest thinking on building and designing great products, and how that's changing in the age of AI. https://inter.com/productpodcastSay hi on

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and Luz Corona are joined by Carol Alves, SVP of Integrated Marketing for Her Campus Media. Hosted on Acast. See acast.com/privacy for more information.

Integrated marketing systems refers to a strategic approach wherein various aspects of marketing communication like advertising, PR and social media are seamlessly coordinated and aligned to work together towards a common goal. The aim is to create a unified and consistent brand message across different channels and touchpoints, thereby maximizing the effectiveness and impact of marketing efforts. This is a challenge and one that Amy Woodward Parrish consistently takes on as chief marketing officer for Rhythm Communications. Marketing, like rhythm in a music composition, needs to be consistent. Amy has an impressive resume and some great insights on how to use integrated marketing, which is a strategic approach, both for businesses and entrepreneurs, for consistency in messaging and maximum impact. See article at: https://goalsforyourlife.com/integrated-marketing/ Contact Amy Parrish at: https://rhythmcommunications.com/ and aparrish@rhythmcommunications.com Sign up for weekly articles at: https://goalsforyourlife.com/newsletter CHAPTERS: 00:00 - Intro 01:44 - Amy Parrish 04:29 - Integrated Marketing Strategies 07:38 - Digital vs In-Person Events 16:38 - Leveraging Digital Platforms in Marketing and PR 21:11 - Importance of Data Analytics in Marketing Campaigns 25:40 - Team Management Essentials 27:35 - Building a Strengths-Based Team 31:19 - Significance of Integrated Marketing 32:06 - Optimal Social Media Engagement 37:44 - Artificial Intelligence in Marketing 41:55 - How to Contact Amy 44:18 - Closing Remarks

Craig Huey, marketing expert, joins the program to discuss how the deep state is spending millions to disenfranchise voters to convince them to stay home. The goal is to win by convincing the disenfranchised away from the polls. This leaves only the most brainwashed voting and a wide open opportunity to steal the election again. You can learn more about Craig Huey and his work at https://CraigHuey.com   Links mentioned in the show: Sign up for my Substack at https://SarahWestall.Substack.com MitoCureRX: Fix the addictive issue with M Blue with Mitocure RX and increase your body's energy permanently https://wizardsciences.com/?rfsn=7902827.b22640&utm_source=refersion&utm_medium=affiliate&utm_campaign=7902827.b22640 Miles Franklin: Learn more how you can convert your IRA or buy precious metals by emailing info@MilesFranklin.com - tell them ‘Sarah sent me” and get the best service and prices in the country. Consider subscribing: Follow on Twitter @Sarah_Westall Follow on my Substack at SarahWestall.Substack.com See Important Proven Solutions to Keep Your from getting sick even if you had the mRNA Shot - Dr. Nieusma MUSIC CREDITS: “In Epic World” by Valentina Gribanova, licensed for broad internet media use, including video and audio       See on Bastyon | Bitchute | Brighteon | Clouthub | Odysee | Rumble | Youtube | Tube.Freedom.Buzz Craig Huey Biography Craig Huey is recognized as one of the world's leading economic experts, a best selling author, a public speaker, a commentator on national TV broadcasts, and a winner of 104 major marketing awards for break-through campaigns for multi-million dollar sales. As a frequent guest on Fox News, Fox Business, CBN, Dove, Newsmax, CSPAN and more... Programs nationwide continue to have him back for his positive and clear messaging and energetic passion, including Neal Cavuto, Stuart Varney, Charles Payne, and Maria Bartiromo. Over one million voters follow his non-partisan recommendations every election season with his highly sought after voter guide publication. Craig is an expert on ballot harvesting, inflation, stagflation, shrinkflation, recession, the growing war on Christianity, small business issues, and the ideological bureaucracy transforming culture and politics. Craig is the only expert in the nation who evaluates and recommends judges as either strict constructionists or judicial activists. Craig's marketing expertise utilizes the same advanced techniques used by radical socialists. He is one of the top digital and direct response marketers in the United States and teaches how the Republicans, Conservatives, and Libertarians are 10 years behind in their marketing. Craig has authored four books including 23 Equity Crowdfunding Secrets to Raising Capital, The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now and his newest book Economic Crisis: Surviving & Turning Around Today's Economic Chaos. Craig speaks at conferences and seminars internationally on economics, politics, Christianity, and marketing and advertising.  

Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creating a content calendar, and leveraging customer reviews to enhance your online presence. Whether you're a new entrepreneur or looking to grow your business, this episode offers valuable insights to help you succeed. GoDaddy Resources GoDaddy AI Prompt Library More about the episode Theme Music by Ali Schwartz and Meserole Sound

Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creating a content calendar, and leveraging customer reviews to enhance your online presence. Whether you're a new entrepreneur or looking to grow your business, this episode offers valuable insights to help you succeed. Theme Music by and

“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from Aircall In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitions, adjusting marketing strategies, and working closely with executive teams to ensure the success of marketing plans. She talks about  adapting to new perspectives, building strong relationships, and using data to demonstrate the value of long-term marketing initiatives. In this episode, we talk about: Stakeholders Reporting Long-term growth Takeaways Navigating leadership changes: Lisa shares her experiences in adapting to new leadership perspectives and how it influences marketing strategy. Crafting effective presentations: Strategies for presenting complex marketing strategies in simple terms that resonate with executives. Managing budget expectations: Balancing short-term performance marketing with long-term brand building despite budget constraints. The importance of flexibility: How to remain adaptable in dynamic business environments, especially during executive transitions. The role of data in decision-making: Using supporting data and anecdotes with marketing strategies and secure necessary resources. Time chapters [00:06] Introduction [01:55] Building marketing skills through stakeholder communication [03:57] Presenting marketing experiments to leadership [06:27] Reporting to different executives: CEOs, CMOs, and CFOs [11:39] Addressing short-term focus in marketing [14:10] Experimenting with new tactics and channels [19:34] Training teams for budgeting and resource allocation [25:46] Navigating rebranding and website launches as a new marketing leader About Lisa Vecchio Lisa is a CIM Chartered Marketer with nearly two decades of global experience in B2B marketing. She has successfully led marketing, PR, brand, and growth teams at various SaaS companies including Aircall, Hootsuite, Expedia Group, Wiley, and early-stage startups. Motivated by driving ROI and revenue through creative strategies, Lisa is a champion of brand and community building. She prioritizes strong collaboration with sales, customer success, and partnership teams, and is enthusiastic about the future of AI to enhance marketing practices. A cultural enthusiast and avid traveler, Lisa has successfully built international teams while living in New York, Melbourne, and London. Book a Call

Hey CX Nation,In this week's episode of The CXChronicles Podcast #240 we welcomed Erik Huberman, Founder and CEO of Hawke Media based in Santa Monica, CA. Since Erik & his team launched in 2014, Hawke Media has swiftly risen to become the fastest-growing marketing agency in the U.S., now valued at over $150 million. Erik's vision for Hawke Media has always been to revolutionize marketing, and they have achieved this with their AI-enabled and tech-integrated approach. They proudly serve over 4,700 brands worldwide, including industry leaders like Red Bull, Casamigos, Verizon, Crocs, and Barstool Sports.In this episode, Erik and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer & marketing focused experiences.**Episode #240 Highlight Reel:**1. How Hawke disrupted the antiquated space of marketing & advertising. 2. Leveraging marketing data from 8,000 agencies to make real time decisions 3. Acquiring other agencies to help speed up growth velocity  4. Shifting back from remote work to in office or on-site with customers 5. Investing in Los Angelas based Angel City FC women's soccer team Click here to learn more about Erik HubermanClick here to learn more about Hawke MediaHuge thanks to Erik for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the marketing, customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, click here to make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- click here to follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, Zendesk, Forethought AI, Freshworks, TimeToReply & Ascendr) + they can learn more about our CX/CS/RevOps services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused business content. Reach Out To CXC Today!Support the Show.Contact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies. Learn About... - Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him succeed. - Choosing the Right Platform: Get valuable advice on how to select the best e-commerce platform for your business needs, considering factors like product type, shipping, and tax regulations. - Scaling Your E-commerce Business: Understand the importance of scalability in e-commerce platforms and how to plan for future growth. - Leveraging Social Media: Discover how to use platforms like TikTok to enhance your e-commerce strategy and build a personal brand that resonates with customers. Our Guest... Jeff Howell With a rich background in marketing and a passion for authenticity, Jeff has carved a niche in the e-commerce industry. His mission is to help businesses integrate well-executed e-commerce solutions into their existing marketing strategies, ensuring long-term success. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 153, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

An Atlanta-based, award-winning marketer (2017 Bronze Effie, 2019 Brand Innovators Top 40 under 40 Marketers, 2021 Woman to Watch in Marketing, 2022 Top FinTech Marketer), Tia Cummings-Hopkins has over 17 years of brand marketing experience across companies like Johnson & Johnson, Kellogg's, IHG Hotels & Resorts, and Procter & Gamble. From May 2021 to May 2023, she worked at fintech giant Square as the SVP, Global Brand Marketing, leading the team responsible for Brand Insights & Strategy, Integrated Marketing, Experiential Activations, and Brand Partnerships. Since August 2023, Tia has run 925 Consulting, a boutique marketing consultancy offering fractional CMO services to Black-owned businesses across a variety of industries including CPG, travel/hospitality, and financial services. Prior to her career in brand marketing, she had roles in corporate philanthropy, manufacturing operations, and product development.  Tia attended Hampton University as a Presidential Scholar and earned her B.S. in chemical engineering. She also has an MBA from the Krannert School of Management (now Daniels School of Business) at Purdue University where she was a Business Opportunity Program Fellow.  Cummings-Hopkins has always had a passion for community service and giving back to those less fortunate. Her 20 year service record includes volunteering with organizations such as Big Brothers Big Sisters, America Needs You, Junior Achievement, the Urban League, and via her beloved sorority, Delta Sigma Theta Sorority, Inc. She currently serves on the board of two non-profits; For the Children (a Christian-based organization that supports children in foster care) and Hue (a community platform focused on supporting and promoting more people of color in corporate America).  In her free time, Tia enjoys anything related to Marvel comics, traveling, reading, and spending time with her husband, family and friends.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market. Key Takeaway: The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy. Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise. Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. This includes content creation, advertising, and communication strategies that drive sales and create awareness. Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. This involves creating a seamless onboarding process, maintaining ongoing communication, and ensuring customer satisfaction. Team Strategy: Ensure your team is aligned with your business, brand, growth, and customer strategies to deliver a consistent and high-quality experience.   If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with me on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Episode Notes Discussed:Objective-First Framework:Emphasizes starting with a clear goal before developing marketing strategies. The framework is structured around creating SMART goals (Specific, Measurable, Actionable, Realistic, and Time-bound) to guide the marketing process effectively.Setting Realistic Expectations:Highlights the importance of understanding costs and realistic outcomes in lead generation. It involves calculating the cost per lead and setting budgetary limits based on achievable goals.Marketing vs. Business Goals:Discusses the difference between broader business objectives, such as brand awareness, and specific marketing goals like lead generation, and how they can align but require different strategies.The Funnel Approach:Explains the funnel strategy in marketing, where the top of the funnel focuses on building brand awareness and engagement, while the bottom focuses on lead generation and sales conversion.Importance of Personality in Marketing:Stresses the value of showcasing personality in social media to build brand identity and engage with the audience, which helps in creating a relatable and memorable brand image.Print Media vs. Digital Marketing:Explores the relationship between traditional print media and digital marketing, suggesting that while digital is more measurable and targeted, print still has value for brandMentioned Within the Episode:The Institute for Luxury Home MarketingParks at HomeThe Simms TeamTobe Agency

Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game. 

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing strategy.Michelle Garrett is the author of B2B PR That Gets Results, a new public relations book that helps companies understand the importance of PR while providing tactical PR tips. On this episode, Michelle and I discuss how PR can help companies tell their stories and gain credibility. We talk about the misconceptions about PR, the difference between paid, earned, shared, and owned media, and the the integration of PR with content marketing and social media. We also talk about how to measure your PR efforts.TakeawaysPR is an essential component of B2B marketing and can help companies gain credibility and tell their stories.Misconceptions about PR include confusing it with advertising.PR should be integrated with content marketing and social media to maximize its impact.Measurement of PR efforts can include placements, impressions, and traffic generated.Consider adding PR to your marketing program to improve brand reputation and share company achievements.Quality writing is crucial in PR to stand out and engage audiences.ResourcesConnect with Michelle on LinkedInConnect with Wendy on LinkedInLearn More About Michelle Garrett's PR ServicesRead Michelle's New Book: B2B PR That Gets ResultsRelated Episode: Modern Public Relations: Micro Influencers, Niche Publications, and Generative AIRelated Episode: How EETech is Helping Technical Brands Build Community and Add Self-Service UX

Rion Haber, the Co-Founder and Chief Strategy Officer at Catalyst Marketing Agency that is on a mission to help marketing leaders drive better outcomes for … Read more The post What is integrated marketing with Rion Haber appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

“Always be testing”. That's popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize.  But how do you decide what to test? How do you set up a proper A/B test?  And how do you make sure you learn something meaningful from it? That's what we get into in today's chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada. He stewards a donor file of 40,000 donors contributing more than $10m in revenue each year. And he's always testing new approaches to grow generosity. In our chat we get into:How to decide what to test Why you need a testing hypothesis—and how to create one The difference between trying new stuff and A/B testingHow to run successful A/B testsHow to interpret results to find actual insights To learn more about Ronen and his work, you can connect with him on LinkedIn.—➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com 

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials

Michelle geeks out with her cousin Jill Hurst Groebl, a fellow marketer and the owner of JCG Marketing. They spoon up their takes on integrated marketing, how to connect the dots between media channels, and more! Keep listening for intel on how Gen Alpha navigates social media these days. We're nerding it up, so put on your glasses and grab a bowl. Welcome back to the Social Soup Podcast! Soup should be shared. Tell your buddies and fam about our flavors. Give our show a five-star review on Apple Podcasts and Spotify. That helps us simmer more soup! Connect with Jill Hurst Groebl and her business, JCG Marketing: https://www.linkedin.com/in/jill-groebl-integrated-marketing/Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠Learn more about sōsh: visit our website and reach out! ⁠getsosh.com⁠ Join us for another Social Soup date next week!

Send us a Text Message.Today's episode will make you think differently about how to be successful with influencer marketing.In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches toward more integrated, strategy-based efforts. He highlights the importance of not solely depending on influencers for direct ROI but using them as part of a larger marketing mix, involving content creators to enhance relatability and authenticity in marketing campaigns. Through stories of successful campaigns and practical advice, Dan emphasizes the value of starting small, testing different influencers, and ensuring marketing fundamentals are in place before adding influencers as 'fuel to the fire'. The conversation concludes with tips for creating long-term partnerships with influencers based on data-driven decisions and the overarching recommendation to integrate influencer marketing into a holistic marketing strategy.Check out Dan's agency Get Hyped Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:21 The Core of Get Hyped: Influencer Marketing Insights01:12 Success Stories: From E-Bikes to Weight Loss Clinics03:34 The Evolution of Influencer Marketing10:59 The Challenges of Influencer Marketing and Strategy Tips13:27 Choosing the Right Channels for Influencer Marketing15:10 Key Advice for Launching an Influencer Program19:10 Final Thoughts on Integrated Marketing Strategies

If you live in New York City, you're more likely than not familiar with StreetEasy. The Big Apple-focused real estate app has cemented itself as the place to rent an apartment in the concrete jungle. Now, it wants real estate buyers to know they can use the platform as well. Bridget Sullivan was behind StreetEasy's latest brand campaign, released in March, which likened the New York City real estate buying journey to an epic odyssey to raise awareness among buyers. StreetEasy worked with creative agency Mother and artist collective Buck to bring Renaissance-style paintings to life across the city, including two full block-length murals in SoHo and Williamsburg.In this episode, Sullivan chats about how the campaign came to life and why StreetEasy is remaining committed to the New York market.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Like it or not, Generative AI is becoming part of the communications toolkit. But unlike any technology that has preceded it, AI is able to perform tasks and produce results that have always been the domain of PR professionals - especially at the entry-level. And that's just today; AI is only going to get better. How can communicators and marketers adapt, adopt, and advance in this new, AI-enabled reality? In this episode of The Trending Communicator, host Dan Nestle dives deep into the challenges and opportunities AI presents for communications professionals with Anne Green, CEO of G&S Business Communications. Anne, an award-winning communicator, thought leader, and advocate for ethics within the PR profession, is leading the charge toward AI enablement within her agency and for her clients. But she's keenly aware of the technology's black-box nature and, in the episode, outlines an approach that ensures ethical adoption and enablement. Anne and Dan delve into these ethical considerations and much more as they examine the evolving role of AI in marketing and communications. They discuss the importance of approaching AI with a critical and ethical lens, considering its impact on human interactions and the industry's hiring practices. At the same time, they explore how AI can enhance strategic thinking and help communications professionals deliver greater impact to their businesses. Anne also shares her concerns about online divisiveness and disinformation, emphasizing resilience and big-picture focus. The episode concludes with a positive outlook on human creativity and the importance of staying engaged in societal discussions. Listen in and hear about... Ethical dilemmas for marketers in the tech and AI revolution. The critical role of ethics in AI-driven marketing. AI's growing business role and the imperative of strategic adoption. The need to find a personal advantage in new tech adoption. Adapting to AI's impact on communication and thought. The importance of bridging AI and organizational goals. The rise of online disinformation and its societal impact. Optimism in the human capacity for innovation.   Notable Quotes [05:50] "I want to see writing that's electric, that leaps off the page, even if it's a marketing pitch or something." - Anne Green [20:13] "There's a lot of misperceptions about what this industry is about, but like anything in human life, there are the angels and the bad actors." - Anne Green [29:01] "I want to invite people to think about big picture questions like what will it mean to be human? What does authorship mean? What does it mean to have co-intelligence or augmented intellect?" - Anne Green [41:08] "In the case of generative AI, you need to approach it as if you are about to have an interaction." - Dan Nestle [01:05:01] "I am kept up with the proliferation of divisiveness and fake stuff online, and very much engineered disinformation, which is upsetting to me." - Anne Green   Resources & Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Anne Green G&S Business Communications | Website Anne Green | LinkedIn   Timestamped summary for this episode (generated by ChatGPT) [00:01:15] Anne Green's career path Anne Green discusses her career path, from an internship to becoming CEO, highlighting the accidental nature of her journey. [00:06:10] Reflecting on past experiences Dan Nestle and Anne Green reminisce about their past experiences, specifically their connection through Cooper Katz and the impact of their mentors. [00:10:56] The enduring importance of writing Dan Nestle emphasizes the timeless importance of writing and critical thinking in the PR profession, despite technological advancements. [00:13:14] Adapting to changes in communications Anne Green reflects on the changes in communication, from the advent of social media to the impact of technology on writing and critical thinking. [00:16:14] The role of PR in upholding quality Dan Nestle discusses the frustration of spin in PR and the need for the profession to uphold quality, truth, and critical thinking. [00:19:22] Challenges in content quality Dan Nestle and Anne Green acknowledge the prevalence of low-quality content and the need for PR to play a role in promoting good writing and ethical standards. [00:19:31] Ethical Awareness in the Industry Discussion about ethical awareness in the communications field and the responsibility to maintain integrity. [00:21:15] Adoption of New Technology Exploring the industry's capability to use new technology tools and the need to bring an ethical lens to their usage. [00:24:46] Impact of AI on the Profession Discussion on the changing landscape of the communications profession due to the rise of artificial intelligence and the need for professionals to adapt. [00:35:17] The Personal Relationship with Technology Exploring the personal impact of technology and the process of finding "killer apps" that create a personal connection with technology. [00:38:23] Projection into the Future Contemplation on the profound changes brought about by new technology and the challenges of projecting forward in a rapidly changing industry. [00:39:16] The complexity of AI Discussion about the evolving security measures and the need to adapt to changing technological threats. [00:40:04] Understanding the "black box" of AI Exploring the mystery and complexity of AI's decision-making processes and the work being done to uncover its inner workings. [00:41:04] Learning a new way of speaking to AI Adapting communication styles to interact effectively with AI, emphasizing the need for a different approach compared to traditional search engines. [00:42:07] Refining questions for AI interaction Emphasizing the need for iterative and refined questioning when engaging with AI to extract the desired information. [00:44:14] Adapting to conversational AI Drawing parallels between the evolution of search engines and the need to adapt to conversational AI, highlighting the shift in interaction styles. [00:45:55] Challenges and opportunities with AI adoption Discussing the learning curve, mindset shift, and the potential for leveraging AI to work smarter and add value. [00:53:19] AI's impact on communication professionals Exploring the unique skill set of communication professionals and their potential to excel in leveraging AI for business and client needs. [00:55:42] Evolving roles and skill sets in the AI era Emphasizing the elite nature of communication profession and the need to recognize, practice, and adapt to the skill sets required in the AI era. [00:59:02] The role of a communicator Understanding the depth of knowledge needed about a business and its stakeholders. [01:01:00] Enhancing communication through AI Using AI to enhance communication by connecting dots and providing additional insights. [01:05:01] Challenges and hopes for the future Concerns about disinformation and divisiveness, along with hopes for a better future and the role of AI. [01:06:55] Looking ahead with optimism Expressing hope for positive changes through human creativity and invention, and the potential of AI.  

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek's Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.  Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.  Plus, are webinars the secret weapon your company needs to start using today?  Yes. Yes. AND YES.   00:00:30 - Content Marketing KPIs and Trends 00:02:24 - Refresh Your Content Strategy Annually 00:03:17 - Revamp Webinars for Modern Audiences 00:03:56 - Balancing Evergreen and Trending Content 00:05:04 - Creating Content that Resonates with Audiences 00:06:42 - Importance of Evergreen Video Content 00:09:08 - Repurposing Content for Search Success 00:10:14 - Aligning Content Marketing Goals Strategically 00:11:40 - Integrated Marketing in Large Organizations 00:13:19 - Creating Impactful Content as a Marketer 00:14:18 - Underrated Content Marketing Tips Revealed 00:15:09 - Increase Content Speed to Market     Follow Tracey:  LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Newsletter: https://workweek.com/brand/contentment/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Cathy Chavenet, Chief Marketing Officer with Paris Baguette North America, is an accomplished professional, equipped with extensive experience in Marketing, Operations and Management. Proven record of success in formulating and implementing innovative strategies to achieve overall sales and goals. Areas of expertise include; Integrated Marketing, Strategic Planning, Data & Trend Analysis, Program Ideation, Budget Management, […]

Meet Ronen. He's a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he's at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner.

Blame it on us still riding on the high of entering into this New Year 2024 or the recent transition to Spring ...whatever it is, somethings got me questioning do I stay or do I go?...in almost every area of my life...so this conversation couldn't have taken place at a more better time! Join in on the conversation as I talk to Cara Sherice, Founder of PrettiPassionate & The PrettiPassionate Marketing Group. This is one you don't want to miss!!! Cara Sherice is the Founder of PrettiPassionate & The PrettiPassionate Marketing Group. She's an Elevation Strategist, media personality, speaker, coach and marketing powerhouse who has offered her expertise over the life of her career to major media outlets such as iHeartRadio, Complex Media, and ESSENCE Magazine where she held the title of Associate Director of Integrated Marketing. Her next level of purpose required her to take her biggest leap in leaving her successful 12+ year career in 2019 to pursue her passion & purpose 100% with her brand PrettiPassionate – a brand strategy, marketing & coaching firm helping aspiring & emerging entrepreneurs, coaches, & speakers  tap into their next level. PrettiPassionate is revolutionizing the way women approach personal development & creating purpose-driven marketing with a holistic, accessible, and future-ready solution to the needs of our current culture.

In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.00:14 Sue's Journey: From Big Firms to Fractional CMO01:00 The Power of Strategic Marketing and Sales Synergy01:08 Achieving Remarkable Results: A Case Study06:58 The Importance of Consistency and Teamwork10:36 Advice for Winning in 2024: Fundamentals of Marketing

This week on The Beauty Standard, Nicole Gregory chats with Kime Bode, President of 8Thirty Four consulting agency in Grand Rapids. They reminisce about their past collaborations, spill their self-care essentials, give advice to aspiring female entrepreneurs, and discuss why taking risks is essential if you want to redefine the standard in your industry. Are you ready to invest in your self care? Celebrate Prepping Season at Urban You, Michigan's Best Medical Spa! Prepping Season is the perfect time to start your CoolSculpting, Laser, Botox, or filler journey so you can get the results you desire before spring and summer roll around. Whether you want to have full lashes without mascara, a toned summer body, or get rid of unwanted hair before bikini season, Prepping Season is a great time to take your confidence into your own hands. We have ongoing specials to celebrate Prepping Season that include savings on laser hair removal, CoolSculpting, BBL & MOXI, and more. Book your appointment online with our website or by downloading the FREE Urban You app. If you want to purchase a Prepping Season special, call in to your favorite UY location in Grand Rapids, Northville, or Rockford.  Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UFMSOCIALS5 for $5 off your order! Connect with Nicole Gregory & The Beauty Standard: ⁠⁠Urban You⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn Connect with 8Thirty Four: LinkedIn Website Instagram

Liz Crisafi took an unexpected route through the worlds of broadcasting, marketing, and advertising before she landed in hospitality as the Global Vice President of Integrated Marketing at InterContinental Hotels Group. But her passion for storytelling and people has been a constant driving force. After initially pursuing broadcast journalism in college and losing her Southern accent along the way, Liz realized the competitive field wasn't for her. So when a friend suggested she try marketing, mentioning the better pay and hours, she decided to pivot. As she says with a laugh, “Compared to broadcast, anything probably looked better at that point!” Her first marketing gig may not have been glamorous, selling agricultural chemicals. But Liz embraced the challenge to “make herbicides and pesticides interesting” with an ad campaign set in an OR trying to revive a giant dying potato. As Liz says, “It doesn't have to be boring, even if it's some random chem company or a B2B market.” Over the years, Liz learned to love marketing and honed her skills on iconic brands like Kodak. But it was the field of hospitality marketing that ultimately captured her heart when she joined IHG. As she puts it, “It's hospitality. I love travel. It was a great role for me and it's a great company. It checked all the boxes.” Now as IHG's Global VP of Integrated Marketing, she leads marketing efforts for the company's 19 brands and 6000 destinations worldwide. But she's quick to note, “Our best product is our people that walk in and out of those hotel doors every day.” Of course, marketing such a diverse portfolio of hotel brands poses unique challenges. As Liz explains, “You have to be relevant in the moment and make sure you're co-creating experiences, not just relying on past data.” From road warriors staying at a Holiday Inn Express to couples celebrating at a glamorous InterContinental, IHG aims to deliver personalized and meaningful stays. And while Liz loves the creativity of marketing, she's learned over the years not to take things too seriously either. “Take your work seriously, but don't take yourself too seriously,” she advises. “We're not curing cancer here, we're marketing.”

On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B.Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing' award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.