Podcasts about integrated marketing

CapeTalk’s Sara-Jayne Makwala King is joined by Senior Manager Media Networks & Integrated Marketing for The Walt Disney Company Africa, Samira Gerin-Singh.See omnystudio.com/listener for privacy information.

In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.Gato shares how K9 Resorts is streamlining franchisee marketing with turnkey systems and influencer collaborations. She highlights their shift from manual content distribution to automation, easing the load on franchise owners while ensuring brand consistency.The conversation explores the power of grassroots marketing, the balance between corporate messaging and local storytelling, and how K9 Resorts equips franchisees with tools for success. Whether you're in pet care or another service industry, this episode offers actionable insights on blending digital strategies with community-driven marketing to build trust and drive growth.

“ At the end, marketing is about connection. What makes it magical is the perfect convergence of creativity, the connection to human behavior, the unpredictability, and all the analytics.”Raul Murguia leads Integrated Marketing at LinkedIn Sales Solutions, driving brand narratives and campaigns that resonate with sales professionals. Previously, Raul led integrated marketing and later focused on product marketing at Meta for Messenger, orchestrating go-to-market strategies for Messenger and earning a Clio and two Shorty Awards for the "That Close" campaign. Raul's passionate about integrated marketing communications — focusing on brand growth, product adoption, and delivering impactful campaigns. Raul's career is a story of pivots - from Latin America to the US, across integrated and product marketing, from CPG to Tech — working across companies like Zespri, Pharmavite, Pepsico, Sara Lee, and seven years in brand management at P&G. You'll enjoy this candid conversation on adaptability and transitions across industries and cultures. This episode is hosted by P&G Alum Sudha Ranganathan, who's spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she's honed her passion for customer-centric marketing and talent development.

Send us a textIn this episode, we interview Sara Khalatbari, Senior Director of Integrated Marketing at Grafik, a B2B branding and marketing agency. She shares her expertise on turning long-form content into bite-sized, high-impact pieces that engage audiences and drive results.What you'll learn in this episode:The two biggest reasons snackable content worksHow to break down long-form content into engaging snippetsWhy effective content should focus on value, not salesWays to brainstorm and format content for different platformsHow to subtly guide your audience toward deeper engagementIf you want to maximize your content's reach and effectiveness, this episode is packed with actionable insights!

Jim's guest today on The CMO Podcast is Stacy Andrade, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid IV: Founded only thirteen years ago, in 2012, Liquid IV is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020. Stacy is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacy joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G's brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacy left Cincinnati and moved to LA to join Liquid IV as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability. Tune in for a conversation with a CMO who believes in listening to her team and her customers!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To me, every customer touchpoint is a thing of value.And yet, some brands will pour millions of dollars into a Super Bowl ad while at the same time cutting customer service to the bone.Yet, both ads and customer service are valuable customer touchpoints.So I saw a kindred spirit when I read this lesson in a recent podcast guest application that came across my desk – “Brands are built by how you show up every day.”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Thea Hayden, Interim CMO at Cognizant [https://www.cognizant.com/us/en].Cognizant reported $19.4 billion in revenue in 2023. Hayden manages a team of 350 across brand and digital marketing, global communications, events and sponsorships, field marketing, marketing operations, and technology marketing.Hear the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingCommunication can be hard…and it's criticalAlways start with the end in mindBrands are built by how you show up every dayThe best cultures can be both positive and aggressiveEnthusiasm and optimism can be contagiousPay attention to your say/do ratioDiscussed in this episodeJoin us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST, taught by Flint McGlaughlin. There is no cost (from MarketingSherpa's parent organization, MeclabsAI).Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (podcast episode #41) [https://marketingsherpa.com/article/interview/corporate]Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg) [https://sherpablog.marketingsherpa.com/marketing/charles-duhigg-interview-part-two/]Marketing, Advertising and Brand Strategy and Culture: You don't “build" community, you “facilitate” community (podcast episode #52) [https://marketingsherpa.com/article/interview/marketing-advertising]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode of Scrappy ABM, host Mason Cosby interviews Sinziana Ursu, Director of Integrated Marketing at Upland Software, about her experience building an Account-Based Marketing (ABM) program at WP Engine. Sinziana shares insights on how she approached ABM, the tactics she used, the tech stack involved, and how she measured success along the way.Best Moments:(00:36) Introduction of Sinziana Ursu and her role(01:40) Initial approach to building an ABM program(05:59) Tactics used to execute the ABM program(08:34) Starting point for implementing tactics(11:35) Tech stack used for executing the program(15:18) Content creation process and resources(21:29) Measuring success of the ABM program(22:45) Unexpected challenges during implementation(24:43) Parting wisdom for those starting ABMGuest Bio:Sinziana Ursu is the Director of Integrated Marketing at Upland Software. With extensive experience in building and implementing ABM programs, Sinziana previously led the development of WP Engine's enterprise-focused ABM initiative. She's passionate about aligning sales and marketing efforts to create tailored and creative marketing strategies for target accounts.

Heike Young joins Alli for this week's episode of Shifting Priorities. Heike is the Head of Content & Integrated Marketing at Microsoft and before that, was the Senior Director of Content Strategy on the Brand Marketing Team at Salesforce. Heike spent eleven years at Salesforce, and during that time, welcomed both of her children.In this episode, Heike and Alli talk about...The importance of showing your kids your creative outlets, and your love for workThe difference between small and large companies for working parentsHow maternity leave encouraged Heike to transition roles both timesWhat it's like to go back to work with two kids who rely on you

In this episode of Business Ninjas, Andrew sits down with Melissa Van Dyke, Senior Vice President of Integrated Marketing and Innovation at Creative Group, to explore their behavioral science-based strategies in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. They discuss how Creative Group crafts meaningful experiences that drive company success by focusing on the people behind the businesses. Clients praise Creative Group's exceptional relationship-building skills, reflected in their impressive 99% customer retention rate.Creative Group designs experiences that help individuals reach their potential through impactful events, travel, recognition, and incentives. With over 50 years of expertise, they specialize in creating strategic programs that inspire performance, foster connections, and drive business success. Their client-centric approach ensures tailored solutions that align with organizational goals, making every event and incentive program a powerful tool for engagement and growth.Discover more about their innovative approach at creativegroupinc.com.Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Amid inflation, restaurants need to get more creative to help bring customers through the door. What exactly can they do to improve traffic? André Moraes of PepsiCo Digital Lab shares how experiences, microinfluencers, and the Local Eats program can help propel restaurants in 2025. More About André Moraes: André leads Digital Marketing in PepsiCo's Global Away from Home division, across all beverage, snack, and food brands. Prior to joining PepsiCo, André worked at both the tech and agency sides of the marketing world - leading consumer strategy and marketing intelligence at Google within the CPG food and beverage sector, as well as heading up some of OMD's global Marketing Sciences efforts. André is also an Adjunct Professor at NYU where he teaches Marketing Analytics to students in the Integrated Marketing masters program. He holds a BS in Finance from Fairfield University, an MS in Digital Marketing from Full Sail University, and is a Fulbright Scholar.   More About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X, Instagram, Facebook, and LinkedIn @PepsiCo. Visit the PepsiCo Foodservice (now known as Away from Home) LinkedIn Page: https://www.linkedin.com/showcase/pepsico-foodservice-/ More About PepsiCo Digital Lab: The PepsiCo AwayFromHome Digital Lab is a first-of-its-kind group built to connect foodservice operators with exclusive PepsiCo solutions and services as well as the companies, services, insights, and solutions best suited for their specific digital growth needs. Powered by extensive proprietary and partner solutions, the Digital Lab is the first offering of its kind from a foodservice manufacturer directly helping operators of all sizes drive traffic, build check size, and develop their digital business – serving everyone from local single location restaurants, to the largest global QSRs. Check out FI Videos Here: https://foodinstitute.com/category/video/ Subscribe to our YouTube Channel: https://www.youtube.com/@TheFoodInstitute

Lori Flowers is a seasoned marketing executive with over 20 years of experience in radio and media. As the Manager of Integrated Marketing and Project Management at Radio One, she creates innovative strategies that drive revenue for its stations and syndicated shows. Lori has worked across multiple markets, including Atlanta, New York City, and Washington, DC. She holds a Master’s in Mass Communication from Arizona State University and is passionate about leadership, serving on the board of Mentoring & Inspiring Women in Radio. Lori is also the author of A Seat at the Table and has been recognized in Who’s Who in Black Atlanta. In today’s episode, Lori reflects on her core values, the evolution of advertising, and the importance of personal branding. Together, they discuss effective marketing strategies and the impact of digital presence on professional opportunities. The episode is a goldmine of practical advice for professionals aiming to navigate the modern media landscape. Takeaways: Radio remains a vital marketing tool Social media audits and brand alignment boost opportunities. Personal branding is shaped by emotions and online consistency Sound Bites: “It's not just about what you say, but how you make people feel.” “Consider yourself a brand; it opens broader opportunities.” Connect with Lori Flowers LinkedIn: linkedin.com/in/loriiflowers Instagram: Instagram.com/loriiflowers Facebook: facebook.com/loriinez Book: A Seat At The Table: A Survival Guide For Women In Business

Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that's not just relatable but irresistible.Press play to discover:5 ways to differentiate your marketing to stand out from competitorsA 4-step framework for crafting social content that grabs attentionThe secret to using humor and personality in B2B contentWhy cultural relevance is a must-have for modern marketingHow to balance corporate messaging with an authentic personal voiceIf you're ready to create content your audience loves—and have fun doing it—this episode is a must-listen.⬛Get started with Goldcast: https://bit.ly/42bgdJo⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/More from The Reeder:

295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler)SUMMARYThis episode is brought to you by our friends at Armstrong McGuire & Associates. Check them out for your next career opportunity, help finding an interim executive, or to find your next leader. Are you struggling to align your nonprofit's marketing efforts with fundraising goals while staying true to your mission? Marketing can feel daunting, but mastering it is crucial to driving impact and building deeper donor connections. In episode 295 of Your Path to Nonprofit Leadership, Kirsten Suto Seckler shares her expertise on leveraging marketing to elevate nonprofit impact. With over 20 years of experience, Kirsten discusses the critical differences between nonprofit and for-profit marketing, emphasizing storytelling and mission-driven engagement. She highlights how strategic alignment between marketing and fundraising creates a stronger donor pipeline, while also providing practical tips on building brand awareness, measuring success, and fostering thought leadership. Drawing from her work at Shatterproof and Special Olympics, Kirsten offers actionable strategies to create authentic messaging and reach diverse audiences, helping nonprofit leaders take their organizations to the next level.ABOUT KIRSTENKirsten Suto Seckler is the Chief Marketing & Communications Officer for Shatterproof, a national nonprofit working to reverse the addiction crisis in America. She uses her expertise in marketing and communications to drive social change, focusing on science-based interventions and reducing addiction stigma. At Shatterproof, Seckler leads initiatives like the Treatment Atlas, a platform to help families find quality addiction treatment, and a national campaign to end addiction stigma. She also oversees mass-market fundraising efforts and brand alignment. Previously, Seckler spent over 20 years at Special Olympics International, serving as Chief Brand and Communications Officer. She led global campaigns that elevated the organization's brand to nearly 200 countries, reaching 6 million athletes. Her accomplishments include organizing 11 World Games and establishing a global broadcast partnership with ESPN. Seckler has taught Integrated Marketing at Georgetown University since 2013 and previously worked in marketing at Kraft and as a journalist. She was named to PRWeek's Health Influencer 30 Class of 2022 and honored by Washington Women in Public Relations. She holds a Bachelor's degree from the University of Delaware and a Certificate in Nonprofit Executive Management from Georgetown University.EPISODE TOPICS & RESOURCES Ready for your next leadership opportunity? Visit our partners at Armstrong McGuireTuesdays with Morrie by Mitch Albom'Have you gotten Patton's book

In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan.************************Timestamps:00:00 Intro03:34 Who is Heike Young?03:53 Heike's background.04:52 Why is Heike creating more content on LinkedIn?08:55 How to be more creative.11:23 Benefits of being creative.12:59 What content looks like at Salesforce and Microsoft.15:57 A review of 11 years in the Salesforce content team.20:42 Differences in content between enterprises and smaller companies.22:51 How important is prioritization?29:23 What excites Heike about B2B content?31:18 Learn more about Heike and Microsoft and get in touch.32:39 Outro************************Useful Links:Website: https://microsoft.comHeike on LinkedIn: https://www.linkedin.com/in/heikeyoungHeike on Twitter: https://x.com/youngheike************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

This week our host Brandi Starr is joined by Alice Heiman, the Chief Sales Energizer and Host of "Sales Talk for CEOs." Meet Alice Heiman, a dynamic leader transforming the B2B sales landscape. With a stellar career in boosting sales, founding multiple start-ups, and hosting her own insightful podcast, Alice is a powerhouse in the world of sales and growth strategy. From her actionable advice for C-level executives to her innovative takes on structuring go-to-market teams, Alice brings a wealth of knowledge and experience to the table. Whether it's breaking down the barriers between departments or critiquing traditional quota systems, her insights are nothing short of enlightening. In this episode of Revenue Rehab, Brandi and Alice dive deep into the importance of collaboration, customer-centric strategies, and the evolving roles in the C-suite. Tune in for a riveting discussion on aligning sales, marketing, and customer success to drive revenue and enhance customer experiences. Bullet Points of Key Topics + Chapter Markers: Topic #1 Importance of Collaboration for Revenue Teams [08:51]: Alice Heiman underscores the essence of cross-departmental collaboration in eliminating internal barriers, stating, “When departments like sales, marketing, and customer success work together, we close the gaps that slow our processes, especially those hindered by internal legal or operational hurdles.” This cooperative spirit ensures smoother operations and better alignment with customer needs.  Topic #2 Role of the Chief Revenue Officer (CRO) [16:32]: Alice Heiman provides insight into the role of the Chief Revenue Officer, explaining, “The CRO exists to bridge the gap between sales, marketing, and customer success. This role is crucial for aligning departmental goals and driving a unified strategy. Without a CRO, the CEO must take on the challenge of orchestrating these efforts, especially in smaller companies where each leader needs to wear multiple hats effectively." Topic #3 Customer-Centric Strategies Over Traditional Quotas [27:45]: Critiquing traditional quota systems, Alice advocates for a customer-first approach, pointing out, “Quotas often miss the mark by prioritizing financial targets over customer satisfaction. Instead, our strategies should be aligned with customer timelines and demands, fostering a more sustainable and loyal customer base. This shift requires us to focus on real customer insights and integrated market strategies rather than mere numbers." By keeping the conversation aligned with these key pillars of collaboration, leadership, and a customer-centric approach, Brandi and Alice bring actionable insights to the forefront, empowering revenue leaders to rethink their strategies for sustainable growth and customer satisfaction.  What's One Thing You Can Do Today Alice Heiman's ‘One Thing' is to take a critical look at your team's structure and collaboration. "Evaluate whether your current team setup fosters collaboration or creates silos. Make it a priority to realign your teams around customer-centric goals and ensure that leaders are not just meeting internal metrics, but also enhancing customer satisfaction. Regularly communicate these goals and check for seamless integration across departments. The focus should always be on closing gaps and ensuring the customer experience is at the forefront of every decision." Buzzword Banishment Alice's Buzzword to Banish is 'quota'. Alice wants to banish this word because, she explains, “the term 'quota' is too limiting and fails to reflect the true potential and performance of sales teams."  Links: LinkedIn: https://www.linkedin.com/in/aliceheiman/ Instagram: https://www.instagram.com/janicebgordon/ Facebook: https://www.facebook.com/AliceHeimanLLC X: https://x.com/aliceheiman YouTube: https://www.youtube.com/@AliceHeiman Podcast: https://aliceheiman.com/podcast/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live 

Bobby Pinero, the co-founder and CEO of Equals, sits down with Mark Iafrate, Principal of Integrated Marketing at Intercom, to discuss the challenges of navigating product-market fit, the importance of understanding key metrics in the SaaS industry, common mistakes founders make in evaluating metrics, and the significance of storytelling in presenting data.Watch Start Good trouble on YouTube: https://www.youtube.com/playlist?list=PLlCIldMZCaFpAwM39seMpQCUyexY98tUFNewsletters:Sign up for The Ticket: A twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletterSign up for Intercom on Product: a monthly newsletter sharing our latest thinking on building and designing great products, and how that's changing in the age of AI. https://inter.com/productpodcastSay hi on

In this episode of Yeah, That's Probably an Ad, Rebecca Stewart and Luz Corona are joined by Carol Alves, SVP of Integrated Marketing for Her Campus Media. Hosted on Acast. See acast.com/privacy for more information.

Integrated marketing systems refers to a strategic approach wherein various aspects of marketing communication like advertising, PR and social media are seamlessly coordinated and aligned to work together towards a common goal. The aim is to create a unified and consistent brand message across different channels and touchpoints, thereby maximizing the effectiveness and impact of marketing efforts. This is a challenge and one that Amy Woodward Parrish consistently takes on as chief marketing officer for Rhythm Communications. Marketing, like rhythm in a music composition, needs to be consistent. Amy has an impressive resume and some great insights on how to use integrated marketing, which is a strategic approach, both for businesses and entrepreneurs, for consistency in messaging and maximum impact. See article at: https://goalsforyourlife.com/integrated-marketing/ Contact Amy Parrish at: https://rhythmcommunications.com/ and aparrish@rhythmcommunications.com Sign up for weekly articles at: https://goalsforyourlife.com/newsletter CHAPTERS: 00:00 - Intro 01:44 - Amy Parrish 04:29 - Integrated Marketing Strategies 07:38 - Digital vs In-Person Events 16:38 - Leveraging Digital Platforms in Marketing and PR 21:11 - Importance of Data Analytics in Marketing Campaigns 25:40 - Team Management Essentials 27:35 - Building a Strengths-Based Team 31:19 - Significance of Integrated Marketing 32:06 - Optimal Social Media Engagement 37:44 - Artificial Intelligence in Marketing 41:55 - How to Contact Amy 44:18 - Closing Remarks

Craig Huey, marketing expert, joins the program to discuss how the deep state is spending millions to disenfranchise voters to convince them to stay home. The goal is to win by convincing the disenfranchised away from the polls. This leaves only the most brainwashed voting and a wide open opportunity to steal the election again. You can learn more about Craig Huey and his work at https://CraigHuey.com   Links mentioned in the show: Sign up for my Substack at https://SarahWestall.Substack.com MitoCureRX: Fix the addictive issue with M Blue with Mitocure RX and increase your body's energy permanently https://wizardsciences.com/?rfsn=7902827.b22640&utm_source=refersion&utm_medium=affiliate&utm_campaign=7902827.b22640 Miles Franklin: Learn more how you can convert your IRA or buy precious metals by emailing info@MilesFranklin.com - tell them ‘Sarah sent me” and get the best service and prices in the country. Consider subscribing: Follow on Twitter @Sarah_Westall Follow on my Substack at SarahWestall.Substack.com See Important Proven Solutions to Keep Your from getting sick even if you had the mRNA Shot - Dr. Nieusma MUSIC CREDITS: “In Epic World” by Valentina Gribanova, licensed for broad internet media use, including video and audio       See on Bastyon | Bitchute | Brighteon | Clouthub | Odysee | Rumble | Youtube | Tube.Freedom.Buzz Craig Huey Biography Craig Huey is recognized as one of the world's leading economic experts, a best selling author, a public speaker, a commentator on national TV broadcasts, and a winner of 104 major marketing awards for break-through campaigns for multi-million dollar sales. As a frequent guest on Fox News, Fox Business, CBN, Dove, Newsmax, CSPAN and more... Programs nationwide continue to have him back for his positive and clear messaging and energetic passion, including Neal Cavuto, Stuart Varney, Charles Payne, and Maria Bartiromo. Over one million voters follow his non-partisan recommendations every election season with his highly sought after voter guide publication. Craig is an expert on ballot harvesting, inflation, stagflation, shrinkflation, recession, the growing war on Christianity, small business issues, and the ideological bureaucracy transforming culture and politics. Craig is the only expert in the nation who evaluates and recommends judges as either strict constructionists or judicial activists. Craig's marketing expertise utilizes the same advanced techniques used by radical socialists. He is one of the top digital and direct response marketers in the United States and teaches how the Republicans, Conservatives, and Libertarians are 10 years behind in their marketing. Craig has authored four books including 23 Equity Crowdfunding Secrets to Raising Capital, The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now and his newest book Economic Crisis: Surviving & Turning Around Today's Economic Chaos. Craig speaks at conferences and seminars internationally on economics, politics, Christianity, and marketing and advertising.  

Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creating a content calendar, and leveraging customer reviews to enhance your online presence. Whether you're a new entrepreneur or looking to grow your business, this episode offers valuable insights to help you succeed. GoDaddy Resources GoDaddy AI Prompt Library More about the episode Theme Music by Ali Schwartz and Meserole Sound

Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creating a content calendar, and leveraging customer reviews to enhance your online presence. Whether you're a new entrepreneur or looking to grow your business, this episode offers valuable insights to help you succeed. Theme Music by and

“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from Aircall In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitions, adjusting marketing strategies, and working closely with executive teams to ensure the success of marketing plans. She talks about  adapting to new perspectives, building strong relationships, and using data to demonstrate the value of long-term marketing initiatives. In this episode, we talk about: Stakeholders Reporting Long-term growth Takeaways Navigating leadership changes: Lisa shares her experiences in adapting to new leadership perspectives and how it influences marketing strategy. Crafting effective presentations: Strategies for presenting complex marketing strategies in simple terms that resonate with executives. Managing budget expectations: Balancing short-term performance marketing with long-term brand building despite budget constraints. The importance of flexibility: How to remain adaptable in dynamic business environments, especially during executive transitions. The role of data in decision-making: Using supporting data and anecdotes with marketing strategies and secure necessary resources. Time chapters [00:06] Introduction [01:55] Building marketing skills through stakeholder communication [03:57] Presenting marketing experiments to leadership [06:27] Reporting to different executives: CEOs, CMOs, and CFOs [11:39] Addressing short-term focus in marketing [14:10] Experimenting with new tactics and channels [19:34] Training teams for budgeting and resource allocation [25:46] Navigating rebranding and website launches as a new marketing leader About Lisa Vecchio Lisa is a CIM Chartered Marketer with nearly two decades of global experience in B2B marketing. She has successfully led marketing, PR, brand, and growth teams at various SaaS companies including Aircall, Hootsuite, Expedia Group, Wiley, and early-stage startups. Motivated by driving ROI and revenue through creative strategies, Lisa is a champion of brand and community building. She prioritizes strong collaboration with sales, customer success, and partnership teams, and is enthusiastic about the future of AI to enhance marketing practices. A cultural enthusiast and avid traveler, Lisa has successfully built international teams while living in New York, Melbourne, and London. Book a Call

Hey CX Nation,In this week's episode of The CXChronicles Podcast #240 we welcomed Erik Huberman, Founder and CEO of Hawke Media based in Santa Monica, CA. Since Erik & his team launched in 2014, Hawke Media has swiftly risen to become the fastest-growing marketing agency in the U.S., now valued at over $150 million. Erik's vision for Hawke Media has always been to revolutionize marketing, and they have achieved this with their AI-enabled and tech-integrated approach. They proudly serve over 4,700 brands worldwide, including industry leaders like Red Bull, Casamigos, Verizon, Crocs, and Barstool Sports.In this episode, Erik and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer & marketing focused experiences.**Episode #240 Highlight Reel:**1. How Hawke disrupted the antiquated space of marketing & advertising. 2. Leveraging marketing data from 8,000 agencies to make real time decisions 3. Acquiring other agencies to help speed up growth velocity  4. Shifting back from remote work to in office or on-site with customers 5. Investing in Los Angelas based Angel City FC women's soccer team Click here to learn more about Erik HubermanClick here to learn more about Hawke MediaHuge thanks to Erik for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the marketing, customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, click here to make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- click here to follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, Zendesk, Forethought AI, Freshworks, TimeToReply & Ascendr) + they can learn more about our CX/CS/RevOps services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused business content. Reach Out To CXC Today!Support the Show.Contact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies. Learn About... - Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him succeed. - Choosing the Right Platform: Get valuable advice on how to select the best e-commerce platform for your business needs, considering factors like product type, shipping, and tax regulations. - Scaling Your E-commerce Business: Understand the importance of scalability in e-commerce platforms and how to plan for future growth. - Leveraging Social Media: Discover how to use platforms like TikTok to enhance your e-commerce strategy and build a personal brand that resonates with customers. Our Guest... Jeff Howell With a rich background in marketing and a passion for authenticity, Jeff has carved a niche in the e-commerce industry. His mission is to help businesses integrate well-executed e-commerce solutions into their existing marketing strategies, ensuring long-term success. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 153, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

An Atlanta-based, award-winning marketer (2017 Bronze Effie, 2019 Brand Innovators Top 40 under 40 Marketers, 2021 Woman to Watch in Marketing, 2022 Top FinTech Marketer), Tia Cummings-Hopkins has over 17 years of brand marketing experience across companies like Johnson & Johnson, Kellogg's, IHG Hotels & Resorts, and Procter & Gamble. From May 2021 to May 2023, she worked at fintech giant Square as the SVP, Global Brand Marketing, leading the team responsible for Brand Insights & Strategy, Integrated Marketing, Experiential Activations, and Brand Partnerships. Since August 2023, Tia has run 925 Consulting, a boutique marketing consultancy offering fractional CMO services to Black-owned businesses across a variety of industries including CPG, travel/hospitality, and financial services. Prior to her career in brand marketing, she had roles in corporate philanthropy, manufacturing operations, and product development.  Tia attended Hampton University as a Presidential Scholar and earned her B.S. in chemical engineering. She also has an MBA from the Krannert School of Management (now Daniels School of Business) at Purdue University where she was a Business Opportunity Program Fellow.  Cummings-Hopkins has always had a passion for community service and giving back to those less fortunate. Her 20 year service record includes volunteering with organizations such as Big Brothers Big Sisters, America Needs You, Junior Achievement, the Urban League, and via her beloved sorority, Delta Sigma Theta Sorority, Inc. She currently serves on the board of two non-profits; For the Children (a Christian-based organization that supports children in foster care) and Hue (a community platform focused on supporting and promoting more people of color in corporate America).  In her free time, Tia enjoys anything related to Marvel comics, traveling, reading, and spending time with her husband, family and friends.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market. Key Takeaway: The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy. Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise. Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. This includes content creation, advertising, and communication strategies that drive sales and create awareness. Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. This involves creating a seamless onboarding process, maintaining ongoing communication, and ensuring customer satisfaction. Team Strategy: Ensure your team is aligned with your business, brand, growth, and customer strategies to deliver a consistent and high-quality experience.   If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with me on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Episode Notes Discussed:Objective-First Framework:Emphasizes starting with a clear goal before developing marketing strategies. The framework is structured around creating SMART goals (Specific, Measurable, Actionable, Realistic, and Time-bound) to guide the marketing process effectively.Setting Realistic Expectations:Highlights the importance of understanding costs and realistic outcomes in lead generation. It involves calculating the cost per lead and setting budgetary limits based on achievable goals.Marketing vs. Business Goals:Discusses the difference between broader business objectives, such as brand awareness, and specific marketing goals like lead generation, and how they can align but require different strategies.The Funnel Approach:Explains the funnel strategy in marketing, where the top of the funnel focuses on building brand awareness and engagement, while the bottom focuses on lead generation and sales conversion.Importance of Personality in Marketing:Stresses the value of showcasing personality in social media to build brand identity and engage with the audience, which helps in creating a relatable and memorable brand image.Print Media vs. Digital Marketing:Explores the relationship between traditional print media and digital marketing, suggesting that while digital is more measurable and targeted, print still has value for brandMentioned Within the Episode:The Institute for Luxury Home MarketingParks at HomeThe Simms TeamTobe Agency

Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game. 

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing strategy.Michelle Garrett is the author of B2B PR That Gets Results, a new public relations book that helps companies understand the importance of PR while providing tactical PR tips. On this episode, Michelle and I discuss how PR can help companies tell their stories and gain credibility. We talk about the misconceptions about PR, the difference between paid, earned, shared, and owned media, and the the integration of PR with content marketing and social media. We also talk about how to measure your PR efforts.TakeawaysPR is an essential component of B2B marketing and can help companies gain credibility and tell their stories.Misconceptions about PR include confusing it with advertising.PR should be integrated with content marketing and social media to maximize its impact.Measurement of PR efforts can include placements, impressions, and traffic generated.Consider adding PR to your marketing program to improve brand reputation and share company achievements.Quality writing is crucial in PR to stand out and engage audiences.ResourcesConnect with Michelle on LinkedInConnect with Wendy on LinkedInLearn More About Michelle Garrett's PR ServicesRead Michelle's New Book: B2B PR That Gets ResultsRelated Episode: Modern Public Relations: Micro Influencers, Niche Publications, and Generative AIRelated Episode: How EETech is Helping Technical Brands Build Community and Add Self-Service UX

Rion Haber, the Co-Founder and Chief Strategy Officer at Catalyst Marketing Agency that is on a mission to help marketing leaders drive better outcomes for … Read more The post What is integrated marketing with Rion Haber appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

“Always be testing”. That's popular fundraising advice. After all, the only way to get new insights to grow your fundraising is to try new stuff, test, iterate and optimize.  But how do you decide what to test? How do you set up a proper A/B test?  And how do you make sure you learn something meaningful from it? That's what we get into in today's chat with Ronen Tal, the Director of Integrated Marketing and Fundraising at Nature Conservancy of Canada. He stewards a donor file of 40,000 donors contributing more than $10m in revenue each year. And he's always testing new approaches to grow generosity. In our chat we get into:How to decide what to test Why you need a testing hypothesis—and how to create one The difference between trying new stuff and A/B testingHow to run successful A/B testsHow to interpret results to find actual insights To learn more about Ronen and his work, you can connect with him on LinkedIn.—➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com 

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials

Jada Howze is a 21 year-old college student at Winthrop University. Her major is Integrated Marketing in Mass Communications. Jada is passionate about dogs, race and identity, and being unapolgetically childfree. Her future plans are to work with social media and use her photography platform to showcase dogs and take pictures for clients. She is interested in focused on art, especially music and her favorite instrument to play is the piano! In this episode, Jada shares her personal choice of being childfree as a young women in her 20's and how she deals with being told she will change her mind; her interactions with friends in her age group and their views on parenthood and being childfree; auntie life, her intimate partner and his views on a childree lifestyle, and the legacy she hopes others will follow. You can follow Jada on Instagram @jtography20. We would love to hear your thoughts about this episode and all other episodes! Please SHARE/FOLLOW/SUBSCRIBE!!!!! Please give us a *FIVE STAR* rating if you love our podcast.  It truly helps our podcast grow and reach more people.  Thank you in advance for listening and for your continued support!  FOLLOW US ON ALL OUR SOCIAL MEDIA!  Instagram: @nobibsburpsbottles   YouTube: @nobibsburpsbottles   Twitter: @nobibsburpsbott   Website: www.nobibsburpsbottles.com --- Support this podcast: https://podcasters.spotify.com/pod/show/nobibsburpsbottles/support

Michelle geeks out with her cousin Jill Hurst Groebl, a fellow marketer and the owner of JCG Marketing. They spoon up their takes on integrated marketing, how to connect the dots between media channels, and more! Keep listening for intel on how Gen Alpha navigates social media these days. We're nerding it up, so put on your glasses and grab a bowl. Welcome back to the Social Soup Podcast! Soup should be shared. Tell your buddies and fam about our flavors. Give our show a five-star review on Apple Podcasts and Spotify. That helps us simmer more soup! Connect with Jill Hurst Groebl and her business, JCG Marketing: https://www.linkedin.com/in/jill-groebl-integrated-marketing/Connect with Michelle on LinkedIn: ⁠linkedin.com/in/michelledattilio⁠Learn more about sōsh: visit our website and reach out! ⁠getsosh.com⁠ Join us for another Social Soup date next week!

Send us a Text Message.Today's episode will make you think differently about how to be successful with influencer marketing.In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches toward more integrated, strategy-based efforts. He highlights the importance of not solely depending on influencers for direct ROI but using them as part of a larger marketing mix, involving content creators to enhance relatability and authenticity in marketing campaigns. Through stories of successful campaigns and practical advice, Dan emphasizes the value of starting small, testing different influencers, and ensuring marketing fundamentals are in place before adding influencers as 'fuel to the fire'. The conversation concludes with tips for creating long-term partnerships with influencers based on data-driven decisions and the overarching recommendation to integrate influencer marketing into a holistic marketing strategy.Check out Dan's agency Get Hyped Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:21 The Core of Get Hyped: Influencer Marketing Insights01:12 Success Stories: From E-Bikes to Weight Loss Clinics03:34 The Evolution of Influencer Marketing10:59 The Challenges of Influencer Marketing and Strategy Tips13:27 Choosing the Right Channels for Influencer Marketing15:10 Key Advice for Launching an Influencer Program19:10 Final Thoughts on Integrated Marketing Strategies

If you live in New York City, you're more likely than not familiar with StreetEasy. The Big Apple-focused real estate app has cemented itself as the place to rent an apartment in the concrete jungle. Now, it wants real estate buyers to know they can use the platform as well. Bridget Sullivan was behind StreetEasy's latest brand campaign, released in March, which likened the New York City real estate buying journey to an epic odyssey to raise awareness among buyers. StreetEasy worked with creative agency Mother and artist collective Buck to bring Renaissance-style paintings to life across the city, including two full block-length murals in SoHo and Williamsburg.In this episode, Sullivan chats about how the campaign came to life and why StreetEasy is remaining committed to the New York market.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Like it or not, Generative AI is becoming part of the communications toolkit. But unlike any technology that has preceded it, AI is able to perform tasks and produce results that have always been the domain of PR professionals - especially at the entry-level. And that's just today; AI is only going to get better. How can communicators and marketers adapt, adopt, and advance in this new, AI-enabled reality? In this episode of The Trending Communicator, host Dan Nestle dives deep into the challenges and opportunities AI presents for communications professionals with Anne Green, CEO of G&S Business Communications. Anne, an award-winning communicator, thought leader, and advocate for ethics within the PR profession, is leading the charge toward AI enablement within her agency and for her clients. But she's keenly aware of the technology's black-box nature and, in the episode, outlines an approach that ensures ethical adoption and enablement. Anne and Dan delve into these ethical considerations and much more as they examine the evolving role of AI in marketing and communications. They discuss the importance of approaching AI with a critical and ethical lens, considering its impact on human interactions and the industry's hiring practices. At the same time, they explore how AI can enhance strategic thinking and help communications professionals deliver greater impact to their businesses. Anne also shares her concerns about online divisiveness and disinformation, emphasizing resilience and big-picture focus. The episode concludes with a positive outlook on human creativity and the importance of staying engaged in societal discussions. Listen in and hear about... Ethical dilemmas for marketers in the tech and AI revolution. The critical role of ethics in AI-driven marketing. AI's growing business role and the imperative of strategic adoption. The need to find a personal advantage in new tech adoption. Adapting to AI's impact on communication and thought. The importance of bridging AI and organizational goals. The rise of online disinformation and its societal impact. Optimism in the human capacity for innovation.   Notable Quotes [05:50] "I want to see writing that's electric, that leaps off the page, even if it's a marketing pitch or something." - Anne Green [20:13] "There's a lot of misperceptions about what this industry is about, but like anything in human life, there are the angels and the bad actors." - Anne Green [29:01] "I want to invite people to think about big picture questions like what will it mean to be human? What does authorship mean? What does it mean to have co-intelligence or augmented intellect?" - Anne Green [41:08] "In the case of generative AI, you need to approach it as if you are about to have an interaction." - Dan Nestle [01:05:01] "I am kept up with the proliferation of divisiveness and fake stuff online, and very much engineered disinformation, which is upsetting to me." - Anne Green   Resources & Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Anne Green G&S Business Communications | Website Anne Green | LinkedIn   Timestamped summary for this episode (generated by ChatGPT) [00:01:15] Anne Green's career path Anne Green discusses her career path, from an internship to becoming CEO, highlighting the accidental nature of her journey. [00:06:10] Reflecting on past experiences Dan Nestle and Anne Green reminisce about their past experiences, specifically their connection through Cooper Katz and the impact of their mentors. [00:10:56] The enduring importance of writing Dan Nestle emphasizes the timeless importance of writing and critical thinking in the PR profession, despite technological advancements. [00:13:14] Adapting to changes in communications Anne Green reflects on the changes in communication, from the advent of social media to the impact of technology on writing and critical thinking. [00:16:14] The role of PR in upholding quality Dan Nestle discusses the frustration of spin in PR and the need for the profession to uphold quality, truth, and critical thinking. [00:19:22] Challenges in content quality Dan Nestle and Anne Green acknowledge the prevalence of low-quality content and the need for PR to play a role in promoting good writing and ethical standards. [00:19:31] Ethical Awareness in the Industry Discussion about ethical awareness in the communications field and the responsibility to maintain integrity. [00:21:15] Adoption of New Technology Exploring the industry's capability to use new technology tools and the need to bring an ethical lens to their usage. [00:24:46] Impact of AI on the Profession Discussion on the changing landscape of the communications profession due to the rise of artificial intelligence and the need for professionals to adapt. [00:35:17] The Personal Relationship with Technology Exploring the personal impact of technology and the process of finding "killer apps" that create a personal connection with technology. [00:38:23] Projection into the Future Contemplation on the profound changes brought about by new technology and the challenges of projecting forward in a rapidly changing industry. [00:39:16] The complexity of AI Discussion about the evolving security measures and the need to adapt to changing technological threats. [00:40:04] Understanding the "black box" of AI Exploring the mystery and complexity of AI's decision-making processes and the work being done to uncover its inner workings. [00:41:04] Learning a new way of speaking to AI Adapting communication styles to interact effectively with AI, emphasizing the need for a different approach compared to traditional search engines. [00:42:07] Refining questions for AI interaction Emphasizing the need for iterative and refined questioning when engaging with AI to extract the desired information. [00:44:14] Adapting to conversational AI Drawing parallels between the evolution of search engines and the need to adapt to conversational AI, highlighting the shift in interaction styles. [00:45:55] Challenges and opportunities with AI adoption Discussing the learning curve, mindset shift, and the potential for leveraging AI to work smarter and add value. [00:53:19] AI's impact on communication professionals Exploring the unique skill set of communication professionals and their potential to excel in leveraging AI for business and client needs. [00:55:42] Evolving roles and skill sets in the AI era Emphasizing the elite nature of communication profession and the need to recognize, practice, and adapt to the skill sets required in the AI era. [00:59:02] The role of a communicator Understanding the depth of knowledge needed about a business and its stakeholders. [01:01:00] Enhancing communication through AI Using AI to enhance communication by connecting dots and providing additional insights. [01:05:01] Challenges and hopes for the future Concerns about disinformation and divisiveness, along with hopes for a better future and the role of AI. [01:06:55] Looking ahead with optimism Expressing hope for positive changes through human creativity and invention, and the potential of AI.  

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek's Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.  Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.  Plus, are webinars the secret weapon your company needs to start using today?  Yes. Yes. AND YES.   00:00:30 - Content Marketing KPIs and Trends 00:02:24 - Refresh Your Content Strategy Annually 00:03:17 - Revamp Webinars for Modern Audiences 00:03:56 - Balancing Evergreen and Trending Content 00:05:04 - Creating Content that Resonates with Audiences 00:06:42 - Importance of Evergreen Video Content 00:09:08 - Repurposing Content for Search Success 00:10:14 - Aligning Content Marketing Goals Strategically 00:11:40 - Integrated Marketing in Large Organizations 00:13:19 - Creating Impactful Content as a Marketer 00:14:18 - Underrated Content Marketing Tips Revealed 00:15:09 - Increase Content Speed to Market     Follow Tracey:  LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Newsletter: https://workweek.com/brand/contentment/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Cathy Chavenet, Chief Marketing Officer with Paris Baguette North America, is an accomplished professional, equipped with extensive experience in Marketing, Operations and Management. Proven record of success in formulating and implementing innovative strategies to achieve overall sales and goals. Areas of expertise include; Integrated Marketing, Strategic Planning, Data & Trend Analysis, Program Ideation, Budget Management, […]

Meet Ronen. He's a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he's at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising

In this episode, we sit down with David, the Chief Growth Officer at Lavidge, to discuss the transformative power of integrated marketing. Lavidge, an industry leader in advertising, digital marketing, and PR, offers a comprehensive range of services under one roof. Discover how Lavidge dives deep into clients' businesses, providing tailored solutions and strategic insights. Dave shares the importance of a content-first strategy, user experiences, and measurable goals in driving marketing success. Whether you're in healthcare, education, or any other industry, learn how to leverage integrated marketing for sustainable growth!

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner.

Blame it on us still riding on the high of entering into this New Year 2024 or the recent transition to Spring ...whatever it is, somethings got me questioning do I stay or do I go?...in almost every area of my life...so this conversation couldn't have taken place at a more better time! Join in on the conversation as I talk to Cara Sherice, Founder of PrettiPassionate & The PrettiPassionate Marketing Group. This is one you don't want to miss!!! Cara Sherice is the Founder of PrettiPassionate & The PrettiPassionate Marketing Group. She's an Elevation Strategist, media personality, speaker, coach and marketing powerhouse who has offered her expertise over the life of her career to major media outlets such as iHeartRadio, Complex Media, and ESSENCE Magazine where she held the title of Associate Director of Integrated Marketing. Her next level of purpose required her to take her biggest leap in leaving her successful 12+ year career in 2019 to pursue her passion & purpose 100% with her brand PrettiPassionate – a brand strategy, marketing & coaching firm helping aspiring & emerging entrepreneurs, coaches, & speakers  tap into their next level. PrettiPassionate is revolutionizing the way women approach personal development & creating purpose-driven marketing with a holistic, accessible, and future-ready solution to the needs of our current culture.

In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024.00:14 Sue's Journey: From Big Firms to Fractional CMO01:00 The Power of Strategic Marketing and Sales Synergy01:08 Achieving Remarkable Results: A Case Study06:58 The Importance of Consistency and Teamwork10:36 Advice for Winning in 2024: Fundamentals of Marketing

Adam Clark is the Director of Integrated Marketing, Asia for Hasbro, one of the largest toy and game manufacturers in the world.  Based in Hong Kong for over 10 years, Adam is an incredibly experienced marketer with a unique background.  He has previously been part of Accenture working on significant marketing operations projects, project managing CRM implementations, and process design initiatives, as well as gaining brand management experience with Nestle USA before making the move to Asia.In this episodeAdam talks about his early career at Accenture working on significant marketing operations projects and CRM implementations, and the valuable experience this helped him gain in process design.He talks about his move into brand marketing with Nestle USA, learning essential campaign planning, budget management and marketing promotion skills, before shifting focus to Nesquik and building digital campaigns, as well as partnering with agencies.After relocating to Asia and working with Cathay Pacific on a significant CRM project, Adam shares his experience working for Hasbro in Asia and describes some of the territory variations, such as channels, e-commerce platforms, and messaging strategies that international marketers need to understand to be successful in the region.Adam shares some of his thoughts on what a successful agency partner looks like.Finally, he offers his opinion on some of the key issues marketers face in the future including the challenges digital marketers face from an increasingly cookie-less ecosystem.

This week on The Beauty Standard, Nicole Gregory chats with Kime Bode, President of 8Thirty Four consulting agency in Grand Rapids. They reminisce about their past collaborations, spill their self-care essentials, give advice to aspiring female entrepreneurs, and discuss why taking risks is essential if you want to redefine the standard in your industry. Are you ready to invest in your self care? Celebrate Prepping Season at Urban You, Michigan's Best Medical Spa! Prepping Season is the perfect time to start your CoolSculpting, Laser, Botox, or filler journey so you can get the results you desire before spring and summer roll around. Whether you want to have full lashes without mascara, a toned summer body, or get rid of unwanted hair before bikini season, Prepping Season is a great time to take your confidence into your own hands. We have ongoing specials to celebrate Prepping Season that include savings on laser hair removal, CoolSculpting, BBL & MOXI, and more. Book your appointment online with our website or by downloading the FREE Urban You app. If you want to purchase a Prepping Season special, call in to your favorite UY location in Grand Rapids, Northville, or Rockford.  Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UFMSOCIALS5 for $5 off your order! Connect with Nicole Gregory & The Beauty Standard: ⁠⁠Urban You⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠LinkedIn Connect with 8Thirty Four: LinkedIn Website Instagram

Liz Crisafi took an unexpected route through the worlds of broadcasting, marketing, and advertising before she landed in hospitality as the Global Vice President of Integrated Marketing at InterContinental Hotels Group. But her passion for storytelling and people has been a constant driving force. After initially pursuing broadcast journalism in college and losing her Southern accent along the way, Liz realized the competitive field wasn't for her. So when a friend suggested she try marketing, mentioning the better pay and hours, she decided to pivot. As she says with a laugh, “Compared to broadcast, anything probably looked better at that point!” Her first marketing gig may not have been glamorous, selling agricultural chemicals. But Liz embraced the challenge to “make herbicides and pesticides interesting” with an ad campaign set in an OR trying to revive a giant dying potato. As Liz says, “It doesn't have to be boring, even if it's some random chem company or a B2B market.” Over the years, Liz learned to love marketing and honed her skills on iconic brands like Kodak. But it was the field of hospitality marketing that ultimately captured her heart when she joined IHG. As she puts it, “It's hospitality. I love travel. It was a great role for me and it's a great company. It checked all the boxes.” Now as IHG's Global VP of Integrated Marketing, she leads marketing efforts for the company's 19 brands and 6000 destinations worldwide. But she's quick to note, “Our best product is our people that walk in and out of those hotel doors every day.” Of course, marketing such a diverse portfolio of hotel brands poses unique challenges. As Liz explains, “You have to be relevant in the moment and make sure you're co-creating experiences, not just relying on past data.” From road warriors staying at a Holiday Inn Express to couples celebrating at a glamorous InterContinental, IHG aims to deliver personalized and meaningful stays. And while Liz loves the creativity of marketing, she's learned over the years not to take things too seriously either. “Take your work seriously, but don't take yourself too seriously,” she advises. “We're not curing cancer here, we're marketing.”

On today's podcast, we have Janet Mesh, the CEO + Co-Founder of Aimtal, talk with us about How to use YouTube video content to execute an integrated marketing strategy for B2B.Janet runs a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018, and Aimtal won the Sprout Social ‘Always Be Growing' award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success and has led to over a million dollars in sales for her clients in the last year. Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.

Your audience is like a fickle love interest. We're going to show you how to romance them.That's to say that your audience could be at any place in their buyer's journey. So it's important to meet them wherever they are and woo the heck out of them.So in this episode, we're going straight to the heart of the matter by talking about B2B marketing lessons from 500 Days of Summer with the help of our guest, April Weber. April leads integrated marketing at Infobip. Together, we're talking about how to meet the customer wherever they're at in the non-linear buyer's journey, the importance of presenting your products honestly, and incorporating real stories in your marketing. So brace your tender heart for this episode of Remarkable.About our guest, April WeberApril Weber is Director of Integrated Marketing at Infobip, having joined the company in 2022 as CX Expert. Prior to joining Infobip, April served as Director of New Demand Solutions at INFUSEmedia. She has also held marketing and demand roles at companies like QuinStreet and HID Global.About InfobipInfobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance the customer experience – all in a fast, secure and reliable way. Over the last 15 years, they've grown into an Engineering Powerhouse with 70+ offices in 6 continents and over 3,700 experts, aiming to change how the world communicates.About 500 Days of Summer500 Days of Summer is a love story about a relationship that lasted 500 days with a girl named Summer. And the story plays out in flashbacks to memories of the relationship. The main character, Tom, meets Summer after she becomes the new hire at his job, a paper greeting card company. They start seeing each other, but Summer says she doesn't believe in love and so it's casual even though Tom wants more than that. They end up arguing and breaking up and Summer quits her job at their company. The next time they see each other, Tom notices an engagement ring, which raises all the questions about why she wouldn't want to settle down with him, but felt true love with someone else. When Tom does meet someone new, he finds out her name is Autumn.The movie came out in 2009 and stars Joseph Gordon-Levitt as Tom and Zooey Deschanel as Summer. It was directed by Marc Webb from a screenplay written by Scott Neustadter and Michael H. Weber, and produced by Mark Waters. It's an indie movie that premiered at Sundance, and was picked up by Fox Searchlight Pictures. It's generally considered a sleeper hit, and brought in $60 million worldwide. It had had a $7.5 million budget.What B2B Companies Can Learn From 500 Days of Summer: The buying journey is often non-linear, so meet the customer where they are. Ian says, “People want that extremely organized fashion, and other people don't. You as the marketer need to plan those different pathways and journeys, and to be able to tell stories in the moments that matter.” It's like how in 500 Days of Summer, the story is told in flashbacks to Tom and Summer's relationship. In the beginning, the viewer needs to see the positive parts of their relationship to understand Tom's attachment to the relationship. And then as the story goes along, we see the disconnects and the miscommunications, the more negative parts of the relationship. That's how the viewer understands that Tom is falling out of love with Summer and healing from the breakup. So as the marketer, you need to highlight the moments that matter for your customers and meet them where they are in their buying journey.Present your products honestly and transparently. Over-hyping your products in marketing is misleading, and ultimately leads to disappointment where customers aren't likely to return. April ties this back to 500 Days of Summer when she says, “Tom idealized his relationship with Summer. We fall into that trap when we're over-hyping our products or solutions to potential clients, when honesty and transparency are crucial in building trust.” So though it's tempting to play up your products to get higher engagement and sales, don't do it. Present their real benefits and you'll earn audience trust. Incorporate real stories. 500 Days of Summer was inspired by a real relationship screenplay writer Scott Neustadter was in while studying in London. April says that “because it was a real story, it was relatable to me. We should be doing the same thing. We should be doing this with our clients, with our content. It adds a human touch. It resonates deeply, I think, when you can actually incorporate real stories behind it.” So add that human touch to your marketing by including real stories in it. It makes your content more relatable and more human.Quotes*”We should always focus on emotional connections and relatable storytelling, whether that's B2B content or B2C content. To make an emotional connection with your audience no matter who they are.” - April Weber*“500 Days of Summer made us laugh. It made us feel sad. And it definitely makes you reminisce about your own experience, which is a great way to have any kind of content. If you can get in all the emotions at once, that's awesome.” - April WeberTime Stamps[0:55] Meet April Weber, Integrated Marketing Manager at Infobip [1:40] Why are we talking about 500 Days of Summer?[4:13] What is April responsible for at Infobip? [5:14] What is 500 Days of Summer about? [10:32] Why is 500 Days of Summer remarkable?[12:28] What marketing lessons can we glean from 500 Days of Summer?[32:58] What's April's content strategy at Infobip? [38:44] How does April think about the ROI of content?LinksWatch 500 Days of SummerConnect with April on LinkedInLearn more about InfobipAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.