This Is 209: Building a Luxury Fashion Start-Up

We head to the prestigious 2017 Monaco Yacht Show to get an inside look at the uber-glamorous life of the yachting world and to better understand our customer base, as well as to get some exclusive content for our social media channels. We head to the show not knowing what to expect but leave with €1000s worth of professional digital content, having had a €0 budget for content production. On today's episode of 'This is 209' we tell you about our experience at MYS 2017 as well as how we were able to obtain such amazing content and what we did to transform it into a digital experience for our followers reflective of our brand and marketing.

Welcome to episode 001 of 'This is 209 - Building a Luxury Fashion Start-Up', where you will get an exclusive behind-the-scenes look at what it takes to build 209 Mare, a luxury beachwear brand based in Monaco. On today's episode we introduce you to the podcast, discuss the importance of the number '209' and how we developed the iconic 209 Beach Blazer. Stay tuned for more updates coming in the future!