Baekdal Plus Podcast

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This is the Baekdal Plus Podcast covering media trends, analysis and insights about the media industry.

Thomas Baekdal


    • Jan 23, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 14 EPISODES


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    Latest episodes from Baekdal Plus Podcast

    Episode 14: The problem with diversity and how it impacts independent media

    Play Episode Listen Later Jan 23, 2021


    I sat down (online) to chat with Isabelle Roughol to talk about diversity in the media and the challenges people face creating their own media companies.

    Episode 13: Let's talk about unit economics

    Play Episode Listen Later Oct 26, 2019


    Unit economics and unit analytics is an incredibly powerful editorial tool, if you define it right.

    Episode 012: The Future of Robot Journalism

    Play Episode Listen Later Jul 6, 2019


    The trends around robot journalism are growing, so what are the major elements to consider?

    Episode 011: The trends around news fatigue and avoidance

    Play Episode Listen Later May 5, 2019


    We see a growing trend around news fatigue and news avoidance. So to learn more about it, I tried it for a month.

    Episode 010: Covering the Elections From the Perspective of a Media Analyst

    Play Episode Listen Later Mar 19, 2019


    What if we approach election coverage from a completely different perspective?

    Episode 009: The Future of Interactive TV ... and more

    Play Episode Listen Later Jan 31, 2019


    Netflix created an interactive episode of Black Mirror called Bandersnatch, but is that the future of interactive TV?

    Episode 008: The Importance of Evergreen Content

    Play Episode Listen Later Dec 10, 2018


    The simplest way for publishers to increase value and lower cost is to focus on producing evergreen content

    Episode 007: Let's talk about innovation

    Play Episode Listen Later Oct 23, 2018


    What's the trend for podcasting? Why don't publishers innovate? And What's the problem with comparing print to digital?

    Episode 006: Let's talk about publishers and ecommerce

    Play Episode Listen Later Sep 11, 2018


    Publishers are increasingly focusing on ecommerce and affiliate advertising as a revenue source, but what are the key things to consider before doing that?

    Episode 005: Let's talk about Media Startups

    Play Episode Listen Later Aug 9, 2018


    Let's talk about why media startup almost always fail to make an impact.

    Episode 004: The Non-Media Future of Advertising, and Insights from UK's Facebook Fine

    Play Episode Listen Later Jul 19, 2018


    How advertising is moving away from the media, and what we can learn about the fine Facebook received from the UK

    Episode 003: Failed Assumptions, EU Link Tax and IGTV

    Play Episode Listen Later Jun 26, 2018


    How we can learn from failed assumptions about the media.

    Episode 002: Let's Talk about the Future of Curation

    Play Episode Listen Later Jun 12, 2018


    In this episode, we will talk about curation. Why so many publishers do it all wrong and how to completely rethink it.

    Episode 001: Dropping Facebook and GDPR Related Legal Case

    Play Episode Listen Later Jun 12, 2018


    In this episode we will talk about what happens when a newspaper drops Facebook, and one of the first GDPR related legal cases.

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