Podcasts about publishers

Bestselling authors William Bernhardt (The Superman Wars) and Lara Bernhardt discuss the latest news from the book world, offer writing tips, and interview Steve Younis, host of the Superman Homepage and author of a new book, Man of Yesterday, Today, and Tomorrow: A Calendar of Significant Birthdays, Premieres, and Milestones in Superman's History.0:00 Opening ThoughtsWe chat about hockey romances and why they are having their moment.6:44 News1) BookSpot Offers Unique Reading Challenge2) Spotify Offers PodMatch for Audiobooks13:35 Craft CornerTamara Grantham, author of many fantasy novels, including Never Call Me Vampire, explains the differences between traditional publishing and self-publishing and the advantages and disdvantages of both.17:36 Interview with Steve Younis37:56 Parting WordsMake plans now to attend the WriterCon Retreat (July 15-19) and the WriterCon Conference (Sept 4-7). Take your writing to the next level!Until next time, keep writing, and remember: You cannot fail, if you refuse to quit.William Bernhardt www.williambernhardt.comwww.writercon.com

EPISODE 679 - Eric Nierstedt - Author of the urban fantasy series, the pantheon sagaAbout the authorEric Nierstedt grew up in central New Jersey, raised on a healthy diet of TV, comic books, and way, way too many books. As a child, he constantly daydreamed about his favorite stories, and re-adapting them to accommodate the early characters he was creating (and really, who didn't think that Lord of the Rings could use more characters?). In high school, Eric started the early drafts of what would become The Lightrider Journals, an epic fantasy trilogy. The first draft clocked in a record nine pages (thankfully, high school is four years).After being accepted to Kean University, Eric continued working on Lightrider, eventually expanding the book to well over 300 pages, and crafting a much richer tale of Elemental Knights, otherworldly demons, and the superhero struggle of power and responsibility. Recently, Eric published SILENT PANTHEON, which delves into his love of mythology.In his spare time, Eric has written for various publications, usually on events concerning music, pop culture, and as well as work for COMICSVERSE.com. His work has also been noted by the NJ Wordsmith Competition. He cites the works of Stephen King Neil Gaiman, and Terry Brooks as major influences,. Eric plans to continue mining those influences, and more, as he crafts his next book.https://www.facebook.com/enierstauthorfantasynovels/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca

Ni un grand militaire, ni un homme d'État, ni un artiste remarquable, Sake Dean Mahomed était pourtant, à son époque, une célébrité. Né fils de soldat en Inde, il a réussi à s'élever dans les rangs de l'armée du Bengal. À noter: à 14 minutes on parle de pamphlet, il aurait fallu dire dépliant! Rien de pamphlétaire là-dedans. Adhérez à cette chaîne pour obtenir des avantages : https://www.youtube.com/channel/UCN4TCCaX-gqBNkrUqXdgGRA/join Avec la participation de Catherine Tourangeau, merci Catherine https://www.facebook.com/LaPetiteHistorienne/ Script Catherine Tourangeau Pour soutenir la chaîne, au choix: 1. Cliquez sur le bouton « Adhérer » sous la vidéo. 2. Patreon: https://www.patreon.com/hndl Musique issue du site : epidemicsound.com Images provenant de https://www.storyblocks.com Abonnez-vous à la chaine: https://www.youtube.com/c/LHistoirenousledira Les vidéos sont utilisées à des fins éducatives selon l'article 107 du Copyright Act de 1976 sur le Fair-Use. Sources et pour aller plus loin: Bayly, C. A. Indian Society and the Making of the British Empire. Cambridge: Cambridge University Press, 1988. Fisher, Michael, The First Indian Author in English: Dean Mahomed (1759-1851) in India, Ireland, and England. Oxford University Press, 1996. Teltscher, Kate, « The Shampooing Surgeon and the Persian Prince: Two Indians in Early Nineteenth-century Britain ». Interventions: International Journal of Postcolonial Studies. 2 (3): 2000, 409–23. Ansari, Humayun. The Infidel Within: The History of Muslims in Britain, 1800 to the Present. C. Hurst & Co. Publishers, 2004. Das, Alok, « Life and Legacy of Sake Dean Mahomet: A Forgotten Enigma ». Communication Studies and Language Pedagogy. 2(1–2): 2016, 199–211. Clarke, Sir Arthur. An Essay on Warm, Cold, and Vapour Bathing, with Practical Observations on Sea Bathing, Diseases of the Skin, Bilious, Liver Complaints, and Dropsy. London: Henry Colburn, 1813. Cochrane, Basil. An Improvement on the Mode of Administering the Vapour Bath, and the Apparatus Connected with It. London: John Booth, 1809. Cotton, Sir Evan. “`Sake Deen Mahomed' of Brighton.” Sussex County Magazine 13 (1939): 746–50. Feltham, John. Guide to All the Watering and Sea Bathing Places. London: Longman, Hurst, Rees, Orme, and Brown, 1806–15. Mahomet, Dean. The Travels of Dean Mahomet: An Eighteenth-Century Journey through India. Berkeley: University of California Press, c1997. Mahomed, S. D. Cases Cured by Sake Deen Mahomed, Shampooing Surgeon, And Inventor of the Indian Medicated Vapour and Sea-Water Baths, Written by the Patients Themselves. Brighton: The Author, 1820. ——————. Shampooing, or, Benefits resulting from the use of the Indian medicated vapour bath: as introduced into this country by S. D. Mahomed…containing a brief but comprehensive view of the effects produced by the use of the warm bath, in comparison with steam or vapour bathing. Brighton: The Author, 1822, 1826, 1838. Pratt, Mary Louise. Imperial Eyes: Travel Writing and Transculturation. London: Routledge, 1992. History of champissage de London Centre of Indian Champissage™ https://champissageinternational.com/history-of-champissage/ The Shampooing Surgeon of Brightonm March/April 2018 by Gerald Zarr https://www.aramcoworld.com/Articles/March-2018/The-Shampooing-Surgeon-of-Brighton Autres références disponibles sur demande. #histoire #documentaire #deanmohamed #champissage

Eric Zorn, Publisher of The Picayune Sentinel, joins John Williams to talk about the Chicago Tribune’s ‘non-endorsement endorsement’ of political candidates, why he’s not a fan of newspapers endorsing political candidates, his thoughts on Darren Bailey’s campaign for governor, Juliana Stratton’s new campaign ad featuring a number of people (including Sen. Tammy Duckworth) saying, ‘F-Trump,’ and […]

If you're serious about getting your music placed on TV and you want a real step-by-step structure for producing, preparing, and pitching, Sync Producer Hub is where we go deeper with weekly guidance and clear direction. The link is here: https://www.syncproducerhub.com This episode highlights community wins—multiple TV and library placements, new sync roster selections, and tips for turning quick submissions into big opportunities. Clint shares strategies on EPs, catalog building, collaborations, taxes, and leveraging royalties. Also covered: production workflows, MPC and plugin issues, mixing advice, pitching best practices, and a push to stop procrastinating and get your music placed this year.

Eric Shanfelt shows media companies how to use programmatic advertising on owned and operated media. He focuses on the practical business decisions behind filling unsold inventory on your site and in email newsletters, while protecting user experience, staying on the right side of compliance, and having an actual impact on your business.Topics covered:Owned and operated vs non-owned programmatic advertisingWhen programmatic backfill is worth usingWhy B2B sites often have a more difficult time with programmatic backfillDifferent types of programmatic backfillProgrammatic in email newslettersOverlay ad formats and user experience considerationsAffiliate links and how to stay compliant legally and with SEOLearn more at https://nearviewmedia.com/

Eric Zorn, Publisher of The Picayune Sentinel, joins John Williams to talk about the Chicago Tribune’s ‘non-endorsement endorsement’ of political candidates, why he’s not a fan of newspapers endorsing political candidates, his thoughts on Darren Bailey’s campaign for governor, Juliana Stratton’s new campaign ad featuring a number of people (including Sen. Tammy Duckworth) saying, ‘F-Trump,’ and […]

Growing up in Crown Heights, Brooklyn as a member of the Chabad-Lubavitch Hasidic Orthodox Jewish community, Zalman Newfield was raised in an atmosphere of strict gender segregation, rigorous religious education, and nearly all-consuming ritual practices. Trained to be a Lubavitch emissary, he traveled around the world doing Jewish outreach to help usher in the messianic redemption. However, after exposure to the wider world, he abandoned the faith of his youth. Brooklyn Odyssey: My Journey Out of Hasidism (Temple University Press, 2026) is Newfield's poignant and hopeful memoir about exiting Orthodoxy. He recounts asserting his individuality and taking the radical step of shaving his beard. Reflective about his upbringing, Newfield is open to and curious about a world beyond Brooklyn while also maintaining his profound bond with his family and Jewish tradition. He writes candidly about his emotional, intellectual, and social experiences in and out of the Lubavitch community. From pivotal moments of devastation, including the illness and death of his younger brother and of his revered spiritual leader Rabbi Menachem Mendel Schneerson, to moments of joyful resolve, including the decision to pursue a doctorate and marry a non-Orthodox Jew, Newfield takes readers on his moving and impactful journey. Zalman Newfield is Associate Professor of Sociology and Jewish Studies at Hunter College, City University of New York and the author of Degrees of Separation: Identity Formation While Leaving Ultra-Orthodox Judaism (Temple). Visit him online at zalmannewfield.com. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Wednesday, February 18—Called “the greatest American diary of the nineteenth century,” the journal of the patrician New York City lawyer George Templeton Strong stands as a remarkable documentary record of the Civil War and a captivating literary accomplishment in its own right. Unfolding like an epic historical novel, Strong's precise and colorful account plunges readers into the midst of an unprecedented national crisis like nothing else in American letters. Join historian Brenda Wineapple and Geoff Wisner, editor of the just-published Library of America edition of Strong's Civil War Diaries, for a discussion of this extraordinary work, long out of print and now updated with never-before-published entries transcribed from the original manuscript at The New York Historical. Max Rudin is President & Publisher of Library of America. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Wednesday, February 18—Called “the greatest American diary of the nineteenth century,” the journal of the patrician New York City lawyer George Templeton Strong stands as a remarkable documentary record of the Civil War and a captivating literary accomplishment in its own right. Unfolding like an epic historical novel, Strong's precise and colorful account plunges readers into the midst of an unprecedented national crisis like nothing else in American letters. Join historian Brenda Wineapple and Geoff Wisner, editor of the just-published Library of America edition of Strong's Civil War Diaries, for a discussion of this extraordinary work, long out of print and now updated with never-before-published entries transcribed from the original manuscript at The New York Historical. Max Rudin is President & Publisher of Library of America. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/military-history

Send a textStrategy isn't just about plans and execution. In this episode, we explore a deeper framework for executive leadership — one rooted in presence, growth, and resources.In high-pressure environments filled with distraction and complexity, leaders are often pulled in multiple directions. Instead of reacting faster, what if executive strategy began with slowing down long enough to see clearly?We discuss:Why presence is the foundation of executive leadershipHow distraction impacts decision-making and team cultureThe difference between performance improvement and true leadership growthWhy awareness, compassion, and curiosity are essential for executive formationHow to redefine “resources” beyond money, time, and headcountMoving from a scarcity mindset to recognizing abundanceWhat it means for a leader to become a resource for others“Leadership begins with presence, the ability to see clearly where we are and what is real.”“There is an abundance of resources to solve our problems and ways to pursue our challenges.”This conversation offers practical insight for executive leaders navigating pressure, change, and organizational complexity — and invites you to rethink strategy from the inside out.ReflectionWhich area needs your attention right now: Presence? Growth? Or Resources?

Wednesday, February 18—Called “the greatest American diary of the nineteenth century,” the journal of the patrician New York City lawyer George Templeton Strong stands as a remarkable documentary record of the Civil War and a captivating literary accomplishment in its own right. Unfolding like an epic historical novel, Strong's precise and colorful account plunges readers into the midst of an unprecedented national crisis like nothing else in American letters. Join historian Brenda Wineapple and Geoff Wisner, editor of the just-published Library of America edition of Strong's Civil War Diaries, for a discussion of this extraordinary work, long out of print and now updated with never-before-published entries transcribed from the original manuscript at The New York Historical. Max Rudin is President & Publisher of Library of America. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies

Growing up in Crown Heights, Brooklyn as a member of the Chabad-Lubavitch Hasidic Orthodox Jewish community, Zalman Newfield was raised in an atmosphere of strict gender segregation, rigorous religious education, and nearly all-consuming ritual practices. Trained to be a Lubavitch emissary, he traveled around the world doing Jewish outreach to help usher in the messianic redemption. However, after exposure to the wider world, he abandoned the faith of his youth. Brooklyn Odyssey: My Journey Out of Hasidism (Temple University Press, 2026) is Newfield's poignant and hopeful memoir about exiting Orthodoxy. He recounts asserting his individuality and taking the radical step of shaving his beard. Reflective about his upbringing, Newfield is open to and curious about a world beyond Brooklyn while also maintaining his profound bond with his family and Jewish tradition. He writes candidly about his emotional, intellectual, and social experiences in and out of the Lubavitch community. From pivotal moments of devastation, including the illness and death of his younger brother and of his revered spiritual leader Rabbi Menachem Mendel Schneerson, to moments of joyful resolve, including the decision to pursue a doctorate and marry a non-Orthodox Jew, Newfield takes readers on his moving and impactful journey. Zalman Newfield is Associate Professor of Sociology and Jewish Studies at Hunter College, City University of New York and the author of Degrees of Separation: Identity Formation While Leaving Ultra-Orthodox Judaism (Temple). Visit him online at zalmannewfield.com. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/jewish-studies

EPISODE 678 - Robert Howell - Canadian Author of the Gothic Horror, Blood Castle, the sequel to Blood MansionRobert Howell has a range of skills and experiences, having studied Business Administration in college while taking courses in literature, poetry, cartography, and supernatural studies.​After completing college, he joined the military to satisfy his urge to travel across Canada and various parts of Europe. Following his military service, he spent 40 years in real estate, starting as an agent and later working in acquisitions for an investment company, focusing on locations such as Florida and Texas.Despite having a successful career in real estate, his true passion was writing. To develop a profound set of writing skills, he took a writing course through the Long Ridge Writers Group, affiliated with the University of Connecticut.​After completing his writing course, he did different types of writing, newsletters, articles, web content, and short stories, and found love in writing fictional novels. He has written the successful Charm series, a great urban fantasy teen trilogy. With Blood Mansion, he has turned his imagination to adult gothic horror.​Born in Montreal, Quebec, he has raised four children as a single dad and has two grandchildren.https://www.instagram.com/storywriter.ca/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca

Growing up in Crown Heights, Brooklyn as a member of the Chabad-Lubavitch Hasidic Orthodox Jewish community, Zalman Newfield was raised in an atmosphere of strict gender segregation, rigorous religious education, and nearly all-consuming ritual practices. Trained to be a Lubavitch emissary, he traveled around the world doing Jewish outreach to help usher in the messianic redemption. However, after exposure to the wider world, he abandoned the faith of his youth. Brooklyn Odyssey: My Journey Out of Hasidism (Temple University Press, 2026) is Newfield's poignant and hopeful memoir about exiting Orthodoxy. He recounts asserting his individuality and taking the radical step of shaving his beard. Reflective about his upbringing, Newfield is open to and curious about a world beyond Brooklyn while also maintaining his profound bond with his family and Jewish tradition. He writes candidly about his emotional, intellectual, and social experiences in and out of the Lubavitch community. From pivotal moments of devastation, including the illness and death of his younger brother and of his revered spiritual leader Rabbi Menachem Mendel Schneerson, to moments of joyful resolve, including the decision to pursue a doctorate and marry a non-Orthodox Jew, Newfield takes readers on his moving and impactful journey. Zalman Newfield is Associate Professor of Sociology and Jewish Studies at Hunter College, City University of New York and the author of Degrees of Separation: Identity Formation While Leaving Ultra-Orthodox Judaism (Temple). Visit him online at zalmannewfield.com. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/biography

Wednesday, February 18—Called “the greatest American diary of the nineteenth century,” the journal of the patrician New York City lawyer George Templeton Strong stands as a remarkable documentary record of the Civil War and a captivating literary accomplishment in its own right. Unfolding like an epic historical novel, Strong's precise and colorful account plunges readers into the midst of an unprecedented national crisis like nothing else in American letters. Join historian Brenda Wineapple and Geoff Wisner, editor of the just-published Library of America edition of Strong's Civil War Diaries, for a discussion of this extraordinary work, long out of print and now updated with never-before-published entries transcribed from the original manuscript at The New York Historical. Max Rudin is President & Publisher of Library of America. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/biography

Thank you so much for listening to the Bob Harden Show, celebrating over 14 years broadcasting on the internet. On Monday's show, we discuss current global events, including developments in Israel, Iran, Mexico, Ukraine, and Hungary with Marc Schulman, Founder and Publisher of HistoryCentral.com. We discuss five ways we sabotage ourselves with the Senior Editor of the American Institute for Economic Research Jon Miltimore. We also visit with author Jim McTague about Iran and the President's State of the Union address tomorrow evening. We have terrific guests for tomorrow's show, including Florida State Senator Kathleen Passidomo, Boo Mortenson, libertarian commentator Patrick Carroll, and Linda Harden. Access this and past shows at your convenience on my web site, social media platforms or podcast platforms.

Growing up in Crown Heights, Brooklyn as a member of the Chabad-Lubavitch Hasidic Orthodox Jewish community, Zalman Newfield was raised in an atmosphere of strict gender segregation, rigorous religious education, and nearly all-consuming ritual practices. Trained to be a Lubavitch emissary, he traveled around the world doing Jewish outreach to help usher in the messianic redemption. However, after exposure to the wider world, he abandoned the faith of his youth. Brooklyn Odyssey: My Journey Out of Hasidism (Temple University Press, 2026) is Newfield's poignant and hopeful memoir about exiting Orthodoxy. He recounts asserting his individuality and taking the radical step of shaving his beard. Reflective about his upbringing, Newfield is open to and curious about a world beyond Brooklyn while also maintaining his profound bond with his family and Jewish tradition. He writes candidly about his emotional, intellectual, and social experiences in and out of the Lubavitch community. From pivotal moments of devastation, including the illness and death of his younger brother and of his revered spiritual leader Rabbi Menachem Mendel Schneerson, to moments of joyful resolve, including the decision to pursue a doctorate and marry a non-Orthodox Jew, Newfield takes readers on his moving and impactful journey. Zalman Newfield is Associate Professor of Sociology and Jewish Studies at Hunter College, City University of New York and the author of Degrees of Separation: Identity Formation While Leaving Ultra-Orthodox Judaism (Temple). Visit him online at zalmannewfield.com. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

Growing up in Crown Heights, Brooklyn as a member of the Chabad-Lubavitch Hasidic Orthodox Jewish community, Zalman Newfield was raised in an atmosphere of strict gender segregation, rigorous religious education, and nearly all-consuming ritual practices. Trained to be a Lubavitch emissary, he traveled around the world doing Jewish outreach to help usher in the messianic redemption. However, after exposure to the wider world, he abandoned the faith of his youth. Brooklyn Odyssey: My Journey Out of Hasidism (Temple University Press, 2026) is Newfield's poignant and hopeful memoir about exiting Orthodoxy. He recounts asserting his individuality and taking the radical step of shaving his beard. Reflective about his upbringing, Newfield is open to and curious about a world beyond Brooklyn while also maintaining his profound bond with his family and Jewish tradition. He writes candidly about his emotional, intellectual, and social experiences in and out of the Lubavitch community. From pivotal moments of devastation, including the illness and death of his younger brother and of his revered spiritual leader Rabbi Menachem Mendel Schneerson, to moments of joyful resolve, including the decision to pursue a doctorate and marry a non-Orthodox Jew, Newfield takes readers on his moving and impactful journey. Zalman Newfield is Associate Professor of Sociology and Jewish Studies at Hunter College, City University of New York and the author of Degrees of Separation: Identity Formation While Leaving Ultra-Orthodox Judaism (Temple). Visit him online at zalmannewfield.com. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

Wednesday, February 18—Called “the greatest American diary of the nineteenth century,” the journal of the patrician New York City lawyer George Templeton Strong stands as a remarkable documentary record of the Civil War and a captivating literary accomplishment in its own right. Unfolding like an epic historical novel, Strong's precise and colorful account plunges readers into the midst of an unprecedented national crisis like nothing else in American letters. Join historian Brenda Wineapple and Geoff Wisner, editor of the just-published Library of America edition of Strong's Civil War Diaries, for a discussion of this extraordinary work, long out of print and now updated with never-before-published entries transcribed from the original manuscript at The New York Historical. Max Rudin is President & Publisher of Library of America. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

Pints & Politics is a year-round gathering featuring The Gazette and special guests from across the state and party lines. National, state, and local issues are covered, with opportunities to zone in on the latest headlines. Attendees participate in audience polls, submit questions, and enjoy time with some of their favorite journalists, columnists, and guests! This beloved event and lively conversation invite attendees to learn more about the issues impacting their community.This event was recorded on February 18, 2026, at CSPS in Cedar Rapids. The Gazette and Presenting Sponsor, the Cedar Rapids Area Association of Realtors, brought this event as part of our year-long series. Panelists include Gazette columnist Todd Dorman, regional editor Zack Kucharski, and special guest Adam B Sullivan. Sullivan is a former columnist and editorial writer at The Gazette, and the author of 'At Liberty,' a column discussing libertarian solutions to issues facing Iowans. The Gazette's Elena Stark moderated the session. The Gazette's Publisher, Rick Green, introduced himself and his love of, and history in, politics.

Growing up in Crown Heights, Brooklyn as a member of the Chabad-Lubavitch Hasidic Orthodox Jewish community, Zalman Newfield was raised in an atmosphere of strict gender segregation, rigorous religious education, and nearly all-consuming ritual practices. Trained to be a Lubavitch emissary, he traveled around the world doing Jewish outreach to help usher in the messianic redemption. However, after exposure to the wider world, he abandoned the faith of his youth. Brooklyn Odyssey: My Journey Out of Hasidism (Temple University Press, 2026) is Newfield's poignant and hopeful memoir about exiting Orthodoxy. He recounts asserting his individuality and taking the radical step of shaving his beard. Reflective about his upbringing, Newfield is open to and curious about a world beyond Brooklyn while also maintaining his profound bond with his family and Jewish tradition. He writes candidly about his emotional, intellectual, and social experiences in and out of the Lubavitch community. From pivotal moments of devastation, including the illness and death of his younger brother and of his revered spiritual leader Rabbi Menachem Mendel Schneerson, to moments of joyful resolve, including the decision to pursue a doctorate and marry a non-Orthodox Jew, Newfield takes readers on his moving and impactful journey. Zalman Newfield is Associate Professor of Sociology and Jewish Studies at Hunter College, City University of New York and the author of Degrees of Separation: Identity Formation While Leaving Ultra-Orthodox Judaism (Temple). Visit him online at zalmannewfield.com. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/religion

Thank you so much for listening to the Bob Harden Show, celebrating over 14 years broadcasting on the internet. On Monday's show, we discuss current global events, including developments in Israel, Iran, Mexico, Ukraine, and Hungary with Marc Schulman, Founder and Publisher of HistoryCentral.com. We discuss five ways we sabotage ourselves with the Senior Editor … The post Five Ways We Sabotage Ourselves appeared first on Bob Harden Show.

Growing up in Crown Heights, Brooklyn as a member of the Chabad-Lubavitch Hasidic Orthodox Jewish community, Zalman Newfield was raised in an atmosphere of strict gender segregation, rigorous religious education, and nearly all-consuming ritual practices. Trained to be a Lubavitch emissary, he traveled around the world doing Jewish outreach to help usher in the messianic redemption. However, after exposure to the wider world, he abandoned the faith of his youth. Brooklyn Odyssey: My Journey Out of Hasidism (Temple University Press, 2026) is Newfield's poignant and hopeful memoir about exiting Orthodoxy. He recounts asserting his individuality and taking the radical step of shaving his beard. Reflective about his upbringing, Newfield is open to and curious about a world beyond Brooklyn while also maintaining his profound bond with his family and Jewish tradition. He writes candidly about his emotional, intellectual, and social experiences in and out of the Lubavitch community. From pivotal moments of devastation, including the illness and death of his younger brother and of his revered spiritual leader Rabbi Menachem Mendel Schneerson, to moments of joyful resolve, including the decision to pursue a doctorate and marry a non-Orthodox Jew, Newfield takes readers on his moving and impactful journey. Zalman Newfield is Associate Professor of Sociology and Jewish Studies at Hunter College, City University of New York and the author of Degrees of Separation: Identity Formation While Leaving Ultra-Orthodox Judaism (Temple). Visit him online at zalmannewfield.com. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/secularism

Mass - Second Sunday of Lent. Year A - Sunday, March 1, 2026 (EPISODE: 573) Surfers Paradise Catholic Parish - Weekly Parish Mass - podcast of Eucharist, including readings, prayers, homily) Second Sunday of Lent. Year A - Sunday, March 1, 2026 (EPISODE: 573) Readings for Sunday, 5 March 2023 FIRST READING: Gen 12:1-4a (diff) Ps 33:4-5, 18-19, 20+22. "Lord, let your mercy be on us, as we place our trust in you." SECOND READING: 2 Tim 1:8b-10 GOSPEL ACCLAMATION (cf. Matt 17:5). Glory and Praise to you, Lord Jesus Christ! From the shining cloud, the Father's voice was heard. This is my beloved Son, hear him. GOSPEL: Matt 17:1-9 – Transfiguration Image Credit- Shutterstock Licensed. Stock Photo ID: 1226210515 - PRAGUE, CZECH REPUBLIC - OCTOBER 13, 2018: The fresco of Transfiguration of the Lord in church Bazilika svatého Petra a Pavla na Vyšehrade by S. G. Rudl (1895). Important information- Editorial Use Only. Photo Contributor: Renata Sedmakova ++++ May the light of Christ expose all those dark and false areas of our lives, things that distract and misdirect us, things that lead us away from the light of God's love, lead us away from the self-forgetting service of Christ. After all, this is our calling, this is the gift God gives us, and this is our final destiny, to be with God in Jesus, who is light from light. ++++++++ Archive of homilies and reflections: http://homilycatholic.blogspot.com.au To contact Fr. Paul, please email: paulwkelly68@gmail.com Further information relating to the audio productions linked to this Blog: "Faith, Hope and Love - Christian worship and reflection" - Led by Rev Paul Kelly Prayers and chants — Roman Missal, 3rd edition, © 2010, The International Commission on English in the liturgy. (ICEL) Scriptures - New Revised Standard Version: © 1989, and 2009 by the NCC-USA. (National Council of Churches of Christ - USA) "The Psalms" ©1963, 2009, The Grail - Collins publishers. Prayers of the Faithful - " Together we pray" by Robert Borg'. E.J. Dwyer, Publishers, (1993). (Sydney Australia). "Quiet Time." Instrumental Reflection music. Written by Paul W Kelly. 1988, 2007. & This arrangement: Stefan Kelk, 2020. Lenten Hymn: "Have Mercy" Inspired by Psalm 50(51). Music by Paul W. Kelly. Arranged and sung, with additional lyrics by Stefan Kelk. 2020. Sound Engineering and editing - P.W. Kelly. Microphones: - Shure Motiv MV5 Digital Condenser. Editing equipment: NCH software - MixPad Multitrack Studio Recording Software NCH – WavePad Audio Editing Software. Masters Edition v 12.44 Sound Processing: iZotope RX 6 Audio Editor [ Production - KER - 2026] May God bless and keep you.

Good Sunday to you,Geoffrey Chaucer wrote The Canterbury Tales in around 1400, and it is considered one of the first great works of English literature.Try reading it today and you might question the “English” part. Here're the opening lines:Whan that Aprille with his shoures soote,The droghte of March hath perced to the roote,It does not get much easier.Canterbury Tales is the story of group of pilgrims who walk from Southwark to Canterbury Cathedral. I have done the pilgrimage myself and I would urge you to as well. The structure is quite simple. To pass the time, the pilgrims have to a storytelling contest and so each tells his or her tale. There are around thirty pilgrims - in effect, thirty professions, and so we get the Knight's Tale, the Miller's Tale, the Wife of Bath's Tale and so on.Here is the interesting part. Since the story was written in 1400 we have had, off the top of my head, the printing press, the Agricultural Revolution, the Industrial Revolution, steam power, fossil fuels, the internal combustion engine, electricity, aviation, nuclear power, computers, the internet, smartphones and now artificial intelligence.And yet, if you look the list of characters below, every single one of Chaucer's professions still exists in some recognisable form today.You could go all the way back to the dawn of civilisation and argue the same thing. We still have farmers. We still have merchants. We still have lawyers, doctors, religious people, soldiers, landlords, craftsmen, entertainers, administrators and hustlers.AI will change the nature of the job, but it will not erase the underlying human needs that created it.Machines put many farm labourers out of work at the turn of the 19th century, but they also generated enormous productivity, which created new industries and new jobs, and, it's worth noting, productivity which enabled us to be able to ban slavery. The net result was not mass permanent unemployment but rising prosperity.What Actually ChangesWhat does get destroyed is power structure.Feudalism has gone. The Church no longer dominates European politics - not the Christian Church, anyway. Guilds have faded. The landed aristocracy has all but gone. In their place we have the modern State, bureaucracy, multinational banks, global corporations, Big Tech, Big Pharma, the mainstream media and so on.AI is more likely to erode existing hierarchies than to eliminate work altogether. It will compress middle layers. It will reduce friction. It will concentrate power in some places and decentralise it in others.If you live in a third world country such as the UK, I urge you to own gold or silver. The pound will be further devalued, as will the euro and dollar. The bullion dealer I recommend is The Pure Gold Company. More here.The winners are likely to include: platforms, energy producers, owners of scare assets, large scale infrastructure, those who control distribution. AI is already being used in manufacturing, agriculture and mining, but so much to replace jobs as to increase productivity. You can't help feeling the physical economy is a better place to be than parts of the digital - at least for now, though I guess robots are next if those Chinese videos doing the rounds are anything to go by.Who else wins? AI and machine learning engineers, obviously, certain content creators, those who get good at prompting will find it useful for anything from medicine to plumbing to consultancy.The losers will be among those whose job is mainly to control access to or verify information that AI can now do instantly. Think: interpreters and translators, proofreaders and editors, coders, copywriters and journalists, graphic designers, sales reps, basic financial advisors. I think long-distance drivers' days are numbered too.The work doesn't disappear but the pricing power and margins collapse.Legacy media distribution - not the content creators themselves, but the distribution gatekeepers who controlled which creators reached audiences. Publishers who mainly performed filtering rather than editing, talent agencies for routine work, certain music labels.The job may technically exist but the power and economics drain away.Chaucer's Cast, ModernisedFinally, below is Chaucer's professional cross-section of medieval England. I have added approximate modern equivalents.* Narrator – content creator (!)* Host – Event organiser, podcast presenter* Knight – Army officer* Squire – Cadet, trainee officer* Knight's Yeoman – Bodyguard, fixer, executive assistant* Prioress – Headmistress, senior religious leader* Second Nun – Clergy* Nun's Priest – Chaplain* Monk – Monk* Friar – Fundraiser, community organiser* Merchant – Import–export, trader, entrepreneur* Clerk – Researcher* Man of Law – Barrister, judge* Franklin – Wealthy landowner, landlord, businessman* Haberdasher – Fashion retailer, Etsy seller* Carpenter – Builder* Weaver – Textile manufacturer* Dyer – Industrial processor* Tapestry-maker – Textile artisan* Cook – Chef* Shipman – Merchant mariner, sailor* Physician – Doctor* Wife of Bath – Self-made businesswoman* Parson – Parish priest* Plowman – Smallholder farmer* Miller – Construction materials supplier* Manciple – Buyer, procurement officer* Reeve – Estate manager, COO* Summoner – Bailiff, compliance officer* Pardoner – Carbon credit broker* Canon – Serial start-up founder, “entrepreneur'* Canon's Yeoman – Startup engineerThe Real QuestionI think a fear frenzy is being whipped up - and I say this as someone who has lost his primary source of income (voiceovers) to AI.The work changes. The tools change. The leverage changes. The power centres change. The underlying human needs do not.There will still be farmers because people eat. There will still be merchants because people trade. There will still be storytellers because people crave stories. Most importantly of all, there will still be opportunities, if anything there will be more of them.AI will reduce headcount in some sectors. It will elevate productivity so dramatically that fewer people are required to produce more output. That is economic evolution.If you are worried about AI taking your job, ask yourself this: are you positioned inside an old power structure that is about to weaken? Or are you aligned with the next one forming?Join the gang.Until next time,DominicICYMI here is this week's commentaryFinally, Charlie Morris and I appeared on In The Company of Mavericks this week to discuss what's been going on with gold, silver and bitcoin. (Charlie writes Atlas Pulse which I heartily recommend. Get your copy here - it's free.)Links to Spotify and Apple podcasts are here: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

Natalie Bannister was born into magazines, her mum Ronda has been at the helm of Graphic Publishing for a few decades with Holidays for Couple, Queensland Homes & Queensland Brides, her 3 daughters follow firmly in her creative foot steps.

Most LinkedIn outreach fails because it starts with a pitch instead of a conversation.What You'll Learn⏺  Why feedback outperforms cold pitching⏺ How to structure high response outreach⏺ When automation helps and when it hurts⏺ What cash collected really means in salesShort Episode SummaryJack Hayes joins Ewell Smith to break down a smarter approach to LinkedIn outreach. Instead of leading with a pitch, Jack explains how asking for feedback from experienced operators creates meaningful conversations that turn into revenue. The discussion explores automation, generational perspective, and what it really means to close the deal.Key Takeaways⏺ Connection is the foundation of LinkedIn, not volume⏺ Valuing expertise increases response rates⏺ Automation must support strategy, not replace it⏺ Revenue realized is the true definition of a closed dealGuest BioJack Hayes is the founder of Profit Jack Enterprises, a B2B growth partner that helps founders, consultants, and private equity operators use LinkedIn, email, and tech-backed systems to drive measurable growth. He began building businesses as a teenager and now works with high-level operators to modernize outreach without sacrificing connection.##Visit www.CloseTheDeal.com to see all episodes.Ewell Smith is talking with sales and marketing pros and business owners and leaders who help professionals and business owners drive more leads and close more deals. He's the Publisher of CloseTheDeal.com and author of Your First Franchise Roadmap. Close The Deal Podcast Supported by Your First FranchiseWe have gift for you for listening - grab a copy of Your First Franchise Roadmap.Visit www.CloseTheDeal.com to see all episodes.

NO RESERVATIONS — Welcome to a new season of The Full Bleed. This year, we're going to be talking to makers and creators, of course, but also more about the business of magazines. Because, let's face it, making a magazine is not easy. It never has been. But we're seeing more and more magazines—in print—out in the world and there's a reason for that. At a time where the digital world is a messy place, and that's being polite, magazines are perfectly positioned as a part of an “analog” wave that is going to become more and more important in the media and in marketing.  We open the season with Nathan Thornburgh from Roads & Kingdoms, a media brand that started out as a media brand—stay with me here—with the support of Anthony Bourdain, yes, that one, and then pivoted to becoming a kind of gastronomic tour company with loads of content on their website, and has now published their first magazine. And it won't be their last. Travel, especially these days, is pure analog, a completely human experience. It touches the senses in a way not many things can. Think about Anthony Bourdain's work and you think of how immersed he was everywhere he went. Whether he was writing about the reality of a kitchen or filming a meal of noodles at a roadside stand in Thailand, he was all in. His was a very human-centered media, full of sights and smells and sounds and people. And that's what Roads & Kingdoms will try and replicate. On the page. On every page. — This episode is made possible by our friends at Freeport Press. A production of Magazeum LLC ©2021–2025

EPISODE 677 - Peter Cotton - Tales from Frank the Snake for Children from a Doctor, Grandfather and StorytellerPeter Cotton is a retired physician living on Dewees Island in South Carolina, writing fun books for young children about Fred the lovable snake and his friends.Peter grew up in England where the first tale was conceived long ago as a bedtime story for his then young children about how (not) to cross the road. When they had their kids, they asked what happened to “Fred-Fred”. Peter teamed up with a special illustrator (Canadian Bonnie Lemaire) and published the first book “When Fred the Snake got Squished and Mended”.Together they now have a series of nine popular award-winning books, having fun in rhyme with Jungle Jim, Perdy and Jack and several animal friends. They go to school, welcome Jungle Jim, try camping, visit the beach, tour Charleston and recently have been exploring the sights of USA. Peter's books have received numerous 5-star reviews (“move over Lewis Carroll”) and 5 Mom's Choice gold awards. Peter enjoys presenting Fred at schools.When not busy with Fred's adventures, Peter travels widely to lecture, to enjoy his family, and to play golf. He reflected on life, and on his career as a Professor of Medicine/ Gastroenterology, in his memoirs “The Tunnel at the End of the Light”.Peter says that he was not named after a rabbit. The English author Beatrix Potter wrote about Peter Rabbit, Flopsy, Mopsy, Benjamin bunny and Cottontail. Peter Cottontail is a shortened American invention.https://petercottontales.com/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca

Matt Brown, Publisher of Extra Points, joins the show to break down the growing financial and structural risks tied to college football realignment as FCS programs like North Dakota State and Sacramento State explore potential moves to the FBS level. Brown discusses the long-term impact of NIL, the House settlement, scholarship changes, and whether a collective bargaining agreement is realistic for college athletes. Plus, insight into the rising costs of reclassification, the possibility of future Super Leagues, and why the future of conference alignment—including the Big Ten and SEC—remains far from certain as the business of college athletics continues to evolve. #collegefootball #dfb #ncaa #fcs #fbs #nil Learn more about your ad choices. Visit megaphone.fm/adchoices

An authoritative history of the radical environmental movement in the United States, No Option But Sabotage explores how far activists are willing to go to defend the planet in the face of repression and the escalating climate crisis. After 9/11, the radical environmental movement was considered the number one domestic terror threat by the U.S. government. But by the end of the decade the movement had largely gone silent. What happened? And given the threat from climate, why haven't more radical tactics re-emerged? In No Option But Sabotage: The Radical Environmental Movement and the Climate Crisis (Oxford University Press, 2026), Thomas Zeitzoff traces the origins, rise, fall, and potential rise again of the movement. Using in-depth interviews with past and current activists, as well as experts, Zeitzoff covers the main factions and actors. These include: Earth First! and its early advocacy for "monkeywrenching;" the "Unabomber" Ted Kaczynski and his years-long anti-technology bombing campaign; the connections between animal liberation, punk, and the emergence of the Earth Liberation Front and its arson campaign; and more recent climate activists and their use of disruptive tactics. Along with providing a comprehensive overview of the movement and its various sub-movements that emerged over time, Zeitzoff also asks the bigger question-given the scope and threat from climate change why haven't activists escalated their tactics? Property destruction, sabotage, and even arson were once regular features of the movement in the 1990s and early 2000s--will activists use them again, or will they stick to non-violence? Will the threat of increasing state repression scare activists, or radicalize them? Not just a history of a major extremist movement, this book tells the story of radical environmentalism and highlights how activists are confronting the dual threats of climate change and repression, and asking themselves how far they are willing to go to protect the planet. Thomas Zeitzoff is a professor in the School of Public Affairs at American University. His research focuses on political violence, social media, and political psychology. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In the midst of academic debates about the utility of the term “magic” and the cultural meaning of ancient words like mageia or khesheph, this Guide to the Study of Ancient Magic seeks to advance the discussion by separating out three topics essential to the very idea of magic. The three major sections of this volume address (1) indigenous terminologies for ambiguous or illicit ritual in antiquity; (2) the ancient texts, manuals, and artifacts commonly designated “magical” or used to represent ancient magic; and (3) a series of contexts, from the written word to materiality itself, to which the term “magic” might usefully pertain.The individual essays in this volume cover most of Mediterranean and Near Eastern antiquity, with essays by both established and emergent scholars of ancient religions.In a burgeoning field of “magic studies” trying both to preserve and to justify critically the category itself, this volume brings new clarity and provocative insights. This will be an indispensable resource to all interested in magic in the Bible and the Ancient Near East, ancient Greece and Rome, Early Christianity and Judaism, Egypt through the Christian period, and also comparative and critical theory.Contributors are: Magali Bailliot, Gideon Bohak, Véronique Dasen, Albert de Jong, Jacco Dieleman, Esther Eidinow, David Frankfurter, Fritz Graf, Yuval Harari, Naomi Janowitz, Sarah Iles Johnston, Roy D. Kotansky, Arpad M. Nagy, Daniel Schwemer, Joseph E. Sanzo, Jacques van der Vliet, Andrew Wilburn. David Frankfurter holds the William Goodwin Aurelio Chair of the Appreciation of Scripture at Boston University. He joined the faculty of B.U. in the fall of 2010. A scholar of ancient Mediterranean religions with specialties in Jewish and Christian apocalyptic literature, magical texts, popular religion, and Egypt in the Roman and late antique periods, Frankfurter's particular interests revolve around theoretical issues like the place of magic in religion, the relationship of religion and violence, the nature of Christianization, and the representation of evil in culture.  Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In the midst of academic debates about the utility of the term “magic” and the cultural meaning of ancient words like mageia or khesheph, this Guide to the Study of Ancient Magic seeks to advance the discussion by separating out three topics essential to the very idea of magic. The three major sections of this volume address (1) indigenous terminologies for ambiguous or illicit ritual in antiquity; (2) the ancient texts, manuals, and artifacts commonly designated “magical” or used to represent ancient magic; and (3) a series of contexts, from the written word to materiality itself, to which the term “magic” might usefully pertain.The individual essays in this volume cover most of Mediterranean and Near Eastern antiquity, with essays by both established and emergent scholars of ancient religions.In a burgeoning field of “magic studies” trying both to preserve and to justify critically the category itself, this volume brings new clarity and provocative insights. This will be an indispensable resource to all interested in magic in the Bible and the Ancient Near East, ancient Greece and Rome, Early Christianity and Judaism, Egypt through the Christian period, and also comparative and critical theory.Contributors are: Magali Bailliot, Gideon Bohak, Véronique Dasen, Albert de Jong, Jacco Dieleman, Esther Eidinow, David Frankfurter, Fritz Graf, Yuval Harari, Naomi Janowitz, Sarah Iles Johnston, Roy D. Kotansky, Arpad M. Nagy, Daniel Schwemer, Joseph E. Sanzo, Jacques van der Vliet, Andrew Wilburn. David Frankfurter holds the William Goodwin Aurelio Chair of the Appreciation of Scripture at Boston University. He joined the faculty of B.U. in the fall of 2010. A scholar of ancient Mediterranean religions with specialties in Jewish and Christian apocalyptic literature, magical texts, popular religion, and Egypt in the Roman and late antique periods, Frankfurter's particular interests revolve around theoretical issues like the place of magic in religion, the relationship of religion and violence, the nature of Christianization, and the representation of evil in culture.  Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Learn more about Ezoic: https://www.ezoic.com/I sit down with Gavin Bechtold (Ezoic) to reveal how publishers, creators, and newsletter operators are leaving serious money on the table by ignoring website monetization. We break down programmatic ads, first-party data, and how sending traffic back to your site can dramatically increase subscriber lifetime value. If you run a newsletter or media business, this episode will change how you think about traffic and revenue.Connect with Gavin directly: https://www.linkedin.com/in/gavinbechtold/Timestamps:00:00: Intro & why website traffic is overlooked05:47: Website vs. newsletter monetization12:50: What RPMs can you actually expect?16:46: Myth busting: Do ads hurt user experience?29:21: How first-party data increases ad revenue36:56: Who Ezoic is a good fit forMore Resources:

Jim Langdon comes from an Oklahoma newspaper family. His parents, Francis and Gloria Langdon, published The Tonkawa News. After graduating from OU in 1974, Jim sold advertising for the Norman Transcript. He was associate publisher for The Tonkawa News from 1977 to 1981, taught advertising at OU from 1981 to 1982, managed OPA's Oklahoma Newspaper Advertising Bureau from 1982 to 1984, and was president of American Newspaper Representatives in New York from 1984 to 1986. Jim founded Langdon Publishing Co. and established TulsaPeople Magazine in 1986. The company also publishes Ovations, TulsaPeople City Guide, Tulsa Guest Guide, and Vision Tulsa. In his oral history, Jim talks about the individual who helped him launch TulsaPeople on the podcast and website VoicesOfOklahoma.com.

How AI Agents are Disrupting the AdTech Landscape Semantic content classification driven by AI agents is currently transforming digital advertising and B2B content monetization as we know it. When leveraged the right way, marketers can classify B2B content into actionable signals and find the most relevant content across the open web. This shift toward AI-native advertising allows for a more sophisticated approach to targeting that moves beyond traditional cookies. So, how can brands strategically implement these tools to generate impactful results, and what does the rise of autonomous agents mean for the future of your digital marketing strategy? That's why we're talking to Brendan Norman (Co-Founder and CEO, Classify), who shares his expertise and experience on how AI agents are disrupting the AdTech landscape. During our conversation, Brendan discussed the evolution of digital advertising and the critical integration of AI and cloud-based tools to automate manual tasks and improve campaign optimization. He also elaborated on the massive shift from human-centric to agent-centric traffic, predicting that agent traffic will surpass human traffic within 18-24 months. Brendan also explained why he believes that the future belongs to marketers who can blend audience and contextual signals to monetize human and agent attention. He highlighted how new AI-native tools are democratizing advanced ad tech, significantly reducing costs and improving efficiency for large and small advertisers. https://youtu.be/yVobWZTmwco Topics discussed in episode: [03:01] Beyond Keywords: How semantic understanding allows advertisers to target the nuance of a page (like “snow removal” vs. just “winter”) rather than broad categories.  [06:46] Optimizing for AI Agents: Why “Generative Engine Optimization” (GEO) complements traditional SEO, and how brands must prepare for agents retrieving information instead of humans.  [12:34] The Shift in Web Traffic: The prediction that agent traffic will surpass human traffic on the web in the next 6 to 24 months.  [15:50] The Power of Context + Audience: Why the best advertising strategy combines who the user is (audience) with what they are consuming in the moment (context).  [20:47] Democratizing Ad Tech: How AI agents and new frameworks will allow smaller brands with smaller budgets to access sophisticated programmatic advertising tools.  [26:54] High-Fidelity Curation at Scale: How AI reduces the cost of processing massive data sets, making real-time optimization and curation accessible and sustainable.  [33:44] The “Middleman Tax”: A look at the inefficiency of current ad tech where only 35 cents of every dollar reaches the publisher, and how AI can fix this.  Companies and links mentioned: Brendan Norman on LinkedIn  Classify  Bluefish AI Agentic Advertising Org  IAB Tech Lab Transcript Brendan Norman – Classify, Christian Klepp Brendan Norman – Classify  00:00 I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. You know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly, like get ship things out quickly. I think a lot of the infrastructure layer tools, or just call them like, like, chatGPT style, cloud based tools, LLMs (Large Language Models), we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time, you know, to not have to do a lot of the basic administrative, you know, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster and cautiously, optimistically. I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher monetization piece, user experience piece, I think that all those things will increase. Christian Klepp  01:07 When done the right way and leveraging the right approach and technology, you can classify B2B content into actionable insights and find the most similar content across the open web. So how can this be done the right way, and what role do B2B Marketers play? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Brendan Norman about this. He’s the Co-Founder and CEO of Classify, a software that organizes the world’s digital content, making a privacy, safe, searchable and monetizable. Tune in to find out more about what this B2B Marketers Mission is, and off we go. I’m gonna say Mr. Brendan Norman, welcome to the show. Brendan Norman – Classify  01:49 Thanks for having me, Christian. Christian Klepp  01:51 Great to have you on. I’m really looking for this conversation because, man, like you know, in our previous discussion, besides talking about snow and bad weather, we did have, we did have we did have some interesting discussions around, I’m going to say, AI machine learning, and how that all has some kind of like strong correlation to content. So let’s just dive in. I’m going to start with the first question here. So you’re on a mission to help publishers increase monetization potential and advertisers target the most relevant, curated inventory. So for this conversation, I’m going to focus on the following topic, and we can unpack it from there. So how B2B brands can optimize their own content. And you know, let’s be honest. Brendan, who the heck doesn’t want to do that, right? So your company classify, if I remember correctly. It’s a software that organizes the world’s digital content, making it privacy, safe, searchable and monetizable. So here’s the two-pronged question I’m happy to repeat. So first one is, walk us through how your software does that and B, how does this approach benefit? B2B companies looking to optimize their own content? Brendan Norman – Classify  03:01 Historically, how a lot of content gets categorized, classified, organized, it’s fairly unsophisticated, and it’s been fairly unsophisticated for a long time, just because, you know, the technology is difficult to do, and we haven’t really had the foundational ability to understand it in a way like a human understands it until fairly recently, and do it at Deep scale. So good analogy for this question is like, if you were having a we were having a conversation just a minute ago about the snow, you know, happening in Canada, and how cold it was and how much snow you got, and, you know, also around the fact that, like you had to shovel your driveway, you have a snow blower you were putting the snow. There’s a lot of different nuance to that conversation. I as a human, and most humans, are able to interpret all of that nuance and kind of positively negatively, understand that there’s a snow blower involved in that snow blower was used to remove the snow historically that conversation, you know, if it was just a blob of text, or if it were a web page, the the basic technology to understand it would have reduced it down to a category like snow or maybe winter, and that’s it, and that’s all the targeting that would have happened to that page. So our conversation, you know, gets transcribed. It gets put on a blog, or it gets put on a news site. The only thing that a machine could understand about it was, you know, snow and then potentially a keyword, tagged snow blower. And that’s all so we took a very different one. One of the reasons why you know that that makes it challenging for advertisers and also for publishers. If you’re the publisher of that content, you’re not able to help advertisers really understand the nuance to like, what are we talking about here? Because maybe an advertiser wants to sell snow blowers for that specific site. Maybe they’re looking to sell ski and since we were talking about removing snow from a driveway, probably not the best application to go sell skis on. What is helpful is to deeply understand all the nuance to like we were talking about a driveway. We were talking about removing snow from that driveway. So we invented, you know, a much better, more sophisticated way to scrape content, classify it according to all of the different, you know, nuances semantic understanding much more like a human would, and then embed all of those different, you know, semantic understandings into, you know, this, this, this file, and then we organize that in a way that makes it searchable and kind of understands all the relationships very quickly. And what that does is it helps advertisers, like if you know, I’m Honda selling snow blowers, which they make, arguably the best snow blower in the market, if they’re looking to reach people that are talking about snow removal from the driveway, they can very quickly see the list of all the different URLs across the internet, and they can build, you know, a deal ID, or they can build a targeting, contextual targeting segment to specifically pinpoint those very specific web pages. And that’s kind of how the technology works, and then also, also why it’s relevant to advertisers. Christian Klepp  06:21 Thanks so much for sharing that Brendan that definitely helps us give, you know, some perspective into, like, what your software does. And you know, just, I’m asking you this from, from somebody who probably has learned to write one or two lines of code, and that’s as far as my dev skills go. But like, how, how is your software different from like GEO (Generative Engine Optimization), or is there some kind of overlap? Brendan Norman – Classify  06:46 It’s fairly complementary. I mean, the problem that GEO, you know, is trying to solve, and we’ve got good friends, advisors, you know, like at Blue Fish AI and like, a really cool company, Andre, I worked with him at live rail. He was the co-founder back then, before we got acquired by Facebook, you know. And I think that the problem that they’re trying to solve is going back to that it was just stay on Honda snowblowers. They’re trying to help Honda understand how they’re represented inside of, inside of an LLM or inside of a chat bot. And what they also do is they help these companies restructure their pages for, you know, better representation inside of the other end of like a chatGPT or a cloud answer. So it is kind of SEO (Search Engine Optimization), but for the generative world where we sit on is kind of on a different side of that. It’s very complimentary, though, and we’re deeply understanding content at scale, and that’s helping, you know, the advertiser understand where to position their ad. We’re also just, you know, very quickly, moving into this new space of, traditionally, advertising technology is focused on a human going to a web page, reading that content, reading the article, watching a video, you know, whatever that content looks like, and then helping the right advertisers show up in a contextually relevant way, so that the human will click on that ad, and they’ll go to another web page, they’ll buy the thing, whatever somebody wants to sell. A very recent development, so back up a year or so, you know, chatGPT Claude when they’re out and their agents and their bots are scraping like going out to the web and they’re retrieving information. They’re doing it to train their models to make their models better at answering questions. But now, you know, fast forward to today. They’re actually spending more time just going to content and then using that content to answer a specific question. So like, what’s the best recipe for, you know, creating soft shell craps. It’ll query a couple different web pages. It’ll find that, it’ll retrieve that information and bring it back that that is not being monetized today. And there’s a really interesting thing that we’re, you know, we’re starting to work on, which is monetizing the attention of an agent. And, you know, it’s, there’s a lot to figure out, but it’s kind of like the early days of a web browser, and like early days of search, when humans would go, you know, to a search engine, they would pop in some keywords, or, like, right out of search, and then, you know, Google would look at their entire index of the web, which was an algorithm that was weighted based on the number of different contextual relevancy plus the number of connections between web pages. So a web page that I might have published in geocities.com that nobody else would link to, Christian Klepp  09:50 wow, GeoCities like… Brendan Norman – Classify  09:54 Throwing way back remember the days of like writing like HTML and you know, creating that, you know, looping in some type of image because nobody else had linked to that, like personalized page that you built, it would never get shown up. And, you know, the top 20 or 30 or probably even couple 1000, or maybe even 100,000 search results. So their algorithm was about contextual relevancy, plus the number of links that other pages that had to your page. And then they started to include advertising in that. So early days of ads in search were literally anything, you know, it’s any advertiser that wanted to advertise to you, and they were just kind of choosing the highest price, trying to figure out, you know, how do we make money? And then it evolved into much more contextually relevant ads and sponsored post or sponsored advertisements. So now you know, if you’re searching for, like, what’s the best, you know, LLM or chat bot, you’re probably going to see a sponsored ad from, you know, Claude and Perplexity and chatGPT. Now you’re also going to see the search results underneath those. What’s changing about that kind of rapidly is how we’re influencing because humans are spending less time going there and doing that, and also within Google, Gemini is also surfacing some AI summary quickly and kind of superseding that, creating a chatGPT experience inside of Google, which is a brilliant way to do it also. But a lot of human interaction with the web now is humans going to chatGPT going to cloud asking questions and kind of treating it like we used to treat search back in the day. So influencing that, influencing that agent, going out to the web and sitting in between. That is another really interesting way that you can help an advertiser tell that story, not necessarily to a human but to the agent who’s retrieving the information and then bringing it back to the human, Christian Klepp  11:56 Right, right, right? And if we’re talking about content, it’s, you know, doing it in such a way that the content shows up in the AI search. Brendan Norman – Classify  12:04 Exactly. Christian Klepp  12:05 Because everybody, everybody’s got those now, right, like Google or Bing, or whatever, they’ve got the, they’ve got the AI summary at the at the very top of the page, right when you, when you, when you key in something. Brendan Norman – Classify  12:17 Yeah. Christian Klepp  12:18 Okay, fantastic. I’m gonna move us on to the next question about because we’re on the topic of optimizing content. So what are some of the key pitfalls that like B2B Marketers and their content teams? What should they be mindful of, and what should they be doing instead? Brendan Norman – Classify  12:34 That would be actually a better question for some of the GEO companies and something like more SEO focused companies about how to specifically optimize like your content. It’s a great question. I haven’t spent as much time, you know, deeply thinking through that. And the problem that we’re trying to solve is more of, you know, at scale, what is the semantic understanding of like, how somebody has built their page and or construct the video, as opposed to advising them on what they should do? You know, to think about it in a way that’s either more engaging. I would pivot that question more to the Geo and SEO focused folks, yeah, but super high level. I mean realizing that now web has two primary users of traffic. There’s humans who are bouncing or reading a, you know, web page or watching a video. But there’s also agents. And now the scale is like, changing very, very quickly. So you know, in the next year, two years, everybody will have lots of agents, kind of doing things on the back end for them. And, you know, we believe that, you know, in the next what, 6,12,18,24 months, Agent traffic will surpass human traffic on the web. So realizing that there’s these kind of two layers that one, humans see a web page and nice pretty pictures, and, you know, they see the layout great, but also having a web page that’s optimized in HTML, markdown, JSON, in ways that agents consume that, and then also knowing the different types of agents. So the cool thing that we’re building right now, in addition to this content graph of all the content, which is effectively like a understanding all the context between the content. It’s a mouthful, an agent graph that helps to inform this is an agent coming to my site. So in a lot of ways, it’s very similar to the folks who over the last decade or so, have built these identity graphs or audience graphs, and they know that like you, Christian versus me, Brendan, they’ve got some profiling on us. They understand our search history, our retargeting, our purchase intent, a lot of things that they’re appending to like you as a specific profile or an IP address. The rapid evolution of all this is mapping out the land. Landscape of different agents, where they come from, and then the personalization of these agents, and basically applying a lot of the similar logic that we’ve used for identity graphs and for audience graphs towards agents to help understand, how do you modify the content on the back end that humans never see, so that when they’re retrieving information, interacting with the content they’re doing it, you’re presenting in a really thoughtful way that drives like the answers and the results that you want to Christian Klepp  15:33 right, right? No, absolutely, absolutely. And in our previous conversation, you talked a little bit about contextual versus audience targeting. So and I mean, I’ve asked you this back then, but do you think one is better than the other, or do you think that they can work together? Brendan Norman – Classify  15:50 They should absolutely work together. Christian Klepp  15:52 And why? Brendan Norman – Classify  15:54 The reason, the reason is, you know, knowing who you are is a very important piece to the puzzle. Like, and if you even take a step back, like, what’s the whole point of advertising? Like, the whole point of advertising is storytelling, so that a brand or a service or a company can help market their brand service to the right person they’re trying to sell them something. The cool thing about the internet is we all now have this, you know, basic shared awareness that, like, there are certain things that are paid for on the internet, certain types of content that are gated. I might buy a subscription to The Economist, you know, I pay Claude a certain amount of money, a lot to be able to use it, you know, a lot and chatGPT, and then a lot of the web is free. Facebook is free, Tiktok is free, Instagram is free, LinkedIn is free. But the economics, it’s very expensive to run these businesses, so they have to, you know, support it through advertising. Ideally, you know, there’s a couple of ways to think about it, and there’s one camp of people on the internet who think that advertising is a necessary evil or a last resort, you know, we just cram it in there and make some money. There’s another camper of folks who actually think that it can be additive to the experience. And one of the reasons why, you know, it’s kind of a meme, and you always hear people talking about, you know, I didn’t need this thing, but I saw an ad for it on Instagram, and just had to buy it because it was really cool. The reason why that exists is that their advertising is phenomenal, and the targeting and optimization is phenomenal. And why it’s phenomenal on the back end is it knows a lot about you know me, who I am, what I’m interested in, based on my history, what I’ve been engaging with, where I’m spending time, you know, what I’m looking at, but it also knows specifically when I’m looking at that thing, you know, it might have a framework of saying, Brendan, really, you know, likes these types of skis, you know, he’s interested in, You know, a couple other, couple other interesting products, but the best time to serve each one of those products might be different, and it’s different depending on what I’m looking at, what I’m thinking about in that exact moment. And to kind of align these, these different graphs, graphs of intent, contextual understanding, and then audience, you know, the best time to serve me an ad for a new pair of skis is when I’m reading an article about skiing or something about the mountains. You know, it’s not necessarily when I’m reading about the Warriors, because I’m not really thinking about skiing when I’m reading about basketball. So to your point, the most effective ads are when you’re combining those two sets. It’s great for the advertiser, because I’m much more likely to click on it and go check out the skis. It’s also giving me a better experience, because it feels more native to the overall content that I’m reading. And that’s why it’s so important. It shouldn’t be an afterthought or a necessary evil or a last resort. It should be something that is intentionally thought about the entire design, because it can, it can actually be a cool experience. Christian Klepp  19:06 Absolutely, absolutely. I mean, you know, you’re talking to somebody that started his career in the in the advertising industry, so, yeah, I’ve heard that one before, and what you’ve been describing in the past couple of minutes sounds to me a little bit like time of day marketing too, right? Because you’re you know, are you the had a guest on, like, a year ago who talked about this? Right? Is, is Brendan, the same guy at eight in the morning and one one in the afternoon and seven in the evening? Right? There’s different different times of the day, different mindset, different motivation, different reason for being on your device or looking at, looking at specific type of content, right? But it is interesting, right? And it’s interesting and sometimes a little bit scary, how, um, how quickly the algorithm picks, picks this stuff up, right? Like, for example, last year, I was researching a lot on Japan, because we went there, right? Family trip and whatnot. And. And that’s what I kept seeing on Instagram, right? Like, because I was looking up specific temples and whatnot and and today I got another push. Like, would you like to invest in a temple that’s an on island in the Sea of Japan, right? Brendan Norman – Classify  20:12 Like, sorry, did you invest? Christian Klepp  20:17 No, I did not. But it was just, it was just funny that I got that ad right, like, it’s, like, Okay, interesting, but like, it’s so like it not, was not on my radar at all, right, Brendan Norman – Classify  20:29 Yeah, Christian Klepp  20:29 Okay, great. From your experience, and you talked a little bit about it now in the past couple of minutes, but like, from your experience, how can leveraging AI agents improve efficiency and save marketing leaders time? Brendan Norman – Classify  20:47 Ooh, there’s a couple different ways to think about that. So you know, part of it is this new agentic framework for how existing tools, you know, advertising and marketing tools, will communicate with each other today. You know, it’s fairly complex. You know, if I wanted to go build a contextual targeting segment to help one of our brands that we work with find the right contextual or inventory to target contextually, I would have to work with them. We build a targeting segment. We would upload that into our one of our SSPs, we would build a deal ID, you know, they would connect it back. And there’s a lot of different pieces that happen along the way. And each one of those pieces you have to go to, you know, a UI, I’ve got to go to a dashboard, I’ve got to push that thing in. Some of it happens through an API, but a lot of it happens like going to a whole bunch of different web pages to make sure this stuff all works. So stuff all works. What’s cool about agents? And I’ll unpack this, and then I’ll go to the more of the consumer focus side too. But what’s really cool about agents using, you know, things like the ACP framework from the Agentic Advertising Org., the ARTF (Agentic Real Time Framework) from IAB Tech Lab is they’re kind of built on some of the existing frameworks that allow humans to use natural language to communicate between these different systems. So there’s still the back end pipes of API pushing data or pulling data from one system to another. But on top of that is more of an agentic framework that allows, you know, a human just to use some prompting, like in chatGPT, to make a request, you know, that talks to a back end system. So that’s one part of the agentic framework for like, you know, how to think about this through the lens of advertising and marketing. And then the other side is, you know, more of the consumer focused. There are so many interesting and very quickly growing tools you know, that you can start to plug in, into Cloud, into Cloud code, and to building things that just rapidly accelerate development of different products and your ability to analyze data quickly. I think in the next, you know, 6 to 12 months, we’re going to have a totally different landscape for how people are buying like trading media also, you know, one more final thought about all of this is that a lot of the sophisticated tooling and pipes that we have are only accessible towards the largest advertisers today. And I think that you’ll pretty quickly see a democratization of the ability for anybody to just buy programmatic ads, whether you’ve got a $20 a month budget or a $20 million a month budget. Now, the ability to similar types of tools to access the right content across the web will start to be available towards a lot more folks outside of the existing, you know, kind of ad tech ecosystem. Christian Klepp  23:55 And I might be stating the obvious when I say this here, but that’s a good thing, isn’t it, because, I mean, I, again, I came out of this industry, and I know that, like, you know, if you wanted to advertise in the New York Times, for example, right? Like, how expensive that would be, or, or anything that was print, right? And then they migrated all that to digital, and then it still wasn’t, it still wasn’t affordable. It was, it was cheaper than print, but still not like, exactly like, you know, yeah, I wonder, wonder if they’ll be worth the investment or not. And then now you have this, this push towards the democratization of all of this through AI and machine learning and, and I do think that you know, for all the the scare mongering that you know people are doing now with, with, oh, you know, all this stuff around AI, I do think that that part certainly will be advantageous to to B2B companies and to marketing in general. Brendan Norman – Classify  24:49 Great. I mean, yeah, optimistically, I think I’m excited about the entire landscape changing because it does a couple things. It allows for much more contextually relevant ads. I know right now there’s only, let’s call it to the magnitude of like, 1000s, 10s of 1000s, maybe hundreds of 1000s, of campaigns and or brands that are able to use these pipes to reach the largest publishers. And all of a sudden you expand that out. You know, I think between meta and Google, they each have somewhere between 15 to 20 million unique advertisers on their platforms, and what that means is, you get really hyper specific ads. And it also means that, like, I might get a local ad for my hometown here for some restaurant that’s launching a promotion that I might only get here, and I might only get to your point, maybe not in the morning, but I’ll get in the evening. There’s a lot of different data sets around my identity, you know, the psychographic profile, contextual understanding of what I’m reading at that exact moment. And what it does a lot of things. It helps smaller brands get more traction, get more visibility. It also just helps improve the publisher experience, and like publishers, make more money. And then the user who’s consuming that content, reading the web page, watching a video, also has just a better experience. And then the other layer of that will continue to just go on, this narrative of agentic, tension, but the agents who are reading that content, watching that video for an end user. On the other side, are also able to interact with advertising content that’s very contextually relevant to the content that they’re consuming again, and it’s good for the storytelling of the advertiser and good for monetization of that publisher too. Christian Klepp  26:38 Absolutely, absolutely. Okay. So how can high fidelity curation? This is the next question, right? How can high fidelity curation make B2B companies more sustainable? And if you can just provide an example, Brendan Norman – Classify  26:54 Curations like, it’s such an interesting term, but you know, effectively, it’s just, it’s helping to use the word and the definition, the definition in the word, curate the right inventory to run an ad campaign on, and curate the right inventory and audiences. So it’s a really important part of the business. I think it involves a couple things. It involves front end targeting, of knowing who’s the back to that question, who’s the audience, and then what’s the right content, and then it also involves a lot of ongoing optimization. And I’ll say that there are some some interesting companies that that are really good at curation, who are building out the right automatic tools to think about more real time optimization, and it’s something that the really big social media companies do very well, like they’re constantly looking at lots and lots of signals when they’re running a campaign, and they’re looking at inventory and stitching together based on the signals that they’re acquiring around. Why certain campaigns do well, to your point, you know, when we’re testing that, selling that pair of skis to Christian, we’re testing a lot of things. We’re testing what he’s reading, you know, we’re testing maybe time of day. We’re testing, you know, where he is. There’s a lot of different elements on the back end that they will ingest and understand and then refeed into that targeting and optimization algorithm. And I think that that is one of the cool things that AI to use, like the air quotes, AI will help enable the processing of a lot of this data to just be a lot faster, be a lot more cost effective, and a lot of these systems that you know previously have been not accessible to the ad tech ecosystem, just because we we operate at such a crazy scale of 10s, hundreds of billions of requests and impressions and transactions that happen every single day. It’s very cost expensive if you’re processing all of that data and all these different signals, with the advancement of how the model cost is getting a lot less expensive, very quickly, not just from an LLM perspective, but then the foundational layers and the infrastructure layers, like we’re doing contextual intelligence as an infrastructure layer. There are inference layers that all kind of sit underneath the LLM and help inform an LLM understanding of that content. As those costs start to decrease, you’ll start to see a lot better performance from curation, just because, you know, it’s not as cost prohibitive, and we’ll be able to find that balance in terms of economics. Christian Klepp  29:45 Yeah, yeah, you hit the nail on the head there. Because, you know, I was just writing this down. You said faster, more cost effective and in my head, and you said it, it’s like, and at scale, like, you can scale this stuff faster, like, when I when I think back, like, years ago, when we, when we launched an ad campaign, and, you know, just the amount of effort, like, for the print and then the cost into, you know, the media placements and all of that and and just alone for like, one city, just just the amount of investment that was involved in all of that, right? Just think, thinking about that. It’s like, gosh, and then now you can scale all of that, like, even faster, because it’s because it’s digital, right? So it’s just such an incredible evolution. Like, I’m getting just as excited as you are man, I’m like, for this next question. Brendan, I’m not sure if you’re the type that likes to do this, but I need you to look into the crystal ball for a second here, right? Because we’re looking at, like, stuff that is, you know, the events that are yet to come, if I’m gonna that, make it sound a little bit suspenseful, but, um, the future of digital advertising, like, how do you think that could become less fragmented and more optimized with everything that we’ve talked about in this conversation. Brendan Norman – Classify  31:04 Yeah, I caution against, like, having any, any specific predictions, and more of, like, a framework for, I mean, for me, at least, yeah, more of a framework for how I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. And, you know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly. Like, get ship things out quickly. I think a lot of the the infrastructure layer tools, or just call them like, you know, the like, chatGPT style, cloud-based tools, LLMs, we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time to not have to do a lot of the basic administrative, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster. And, you know, cautiously, optimistically, I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher, monetization piece, user experience piece, I think that all those things will increase, and I I’m hopeful that with the integration of just better technology, embedding AI into a lot of these systems, it’s going to help steer us towards having better experiences across any type of Publisher content. I think that the advertisers will see better outcomes. I think that the people that are in this industry will get to think more creatively about how they’re, you know, building better creative storytelling, better reaching the right people with those stories. And my hope is that it just continues to expedite and grow the overall industry. Brendan Norman – Classify  33:17 That will be my hope as well. All right, get up on your soapbox here for a little bit. What is a status quo in your area of expertise? So anything that we’ve talked about now in this conversation, what’s the status quo that you passionately disagree with and why? Oh, you must have a ton. Brendan Norman – Classify  33:44 I definitely do. I mean, you know, Christian Klepp  33:48 just name one, just one, Brendan Norman – Classify  33:50 Like in any industry, you know, there’s always, there’s always the early adopters, you know, there’s always the kind of like the middle stack, you know, there’s always, like, the laggards. There’s definitely, you know, a smaller, but growing quickly, minority of folks who are really leaning into, you know, I’ll just call it AI, and then the agentic web, and there’s a lot of discussion right now in ad tech around like, what that means? I’m still hearing that. There’s a lot of skeptics who are kind of making fun of it, or, you know, trash talking about different protocols. Fine, like those are the folks that are absolutely going to get left behind. And I think a lot of those folks on the soapbox in the next 6 to 12 months will look back at, you know what they said, and we’ll all kind of say that didn’t age well, and you were not building this stuff. You weren’t fingers on keyboard or hands on keyboard. Vibe marketing, vibe targeting, building stuff like shipping new product and testing and iterating. What I what I don’t think, is that the really big platforms are just able to be super nimble and adapt to a lot of these new frameworks quickly, totally like the pipes will continue to stay there. I think that there will be startups that are more nimble, that can build and ship things, you know, proof of concepts, prototypes, get things out, learn from them, fail, iterate, and then start to scale meaningful businesses without having to rely on a lot of the existing infrastructure that exists today. Do I think the trade desk is, you know, going anywhere? No, do I think that they will, like, continue to be a valuable piece in this ecosystem, absolutely. And I think that they will ship things. I think that they’ll enable the industry like to build on top of of the pipes that they’ve already built. And at the same time, I think a lot of that rapid advancement will come from startups who are kind of proving that, like they don’t necessarily need the existing pipes and channels to be able to at the end of the day, you know, this whole ecosystem is about helping an advertiser surface their ad against the right content for a human or for an agent. And there have been a lot of folks kind of sitting in the middle for that space for a long time. One of my favorite stats, soapboxy stats, is that if an advertiser puts $1 in to the open web with a programmatic web, 35 cents comes out to a publisher, so 65 cents is being taken by some combination of middlemen, you know, who are collecting a margin for, you know, different services, also some version of fraud. There’s a lot of things that happen in between that and what I’m again, cautiously optimistic about, you know, like the big picture, AI, of facilitating, is the ability to reduce that margin so that, you know, advertiser puts $1 in. A lot more of that dollar comes out towards the publisher, I think big social media, you know, it’s around 70 cents comes out. So they take, you know, somewhere between 25 to 30 cents, which is kind of the value exchange of providing the services, all the targeting, all the technology that goes into supporting that, you know, as a more fair exchange. So I think what a lot of the folks on more of the startup on more of like the front end of the frontier tech in the space we’re excited about is getting to reduce a lot of that inefficiency and a lot of that margin in the middle, and helping more of that dollar show up towards the publisher where it should. Christian Klepp  37:34 Boom and there you have it. Man Brendan, this has been awesome conversation, so thanks again for your time, please. Quick intro to yourself and how folks out there can get in touch with you. Brendan Norman – Classify  37:45 Yeah. Brendan Norman, CEO co-founder at Classify, please. You know, hit me up on LinkedIn or shoot me an email. Check out our website, which is, you know, www.tryclassify.com. I’m happy to connect. You know, if you have questions about advertising from a publisher side, from an advertiser side. Love to chat about it. Christian Klepp  38:06 Sounds good. Sounds good once again. Brendan, thanks for your time. Take care, stay safe and talk to you soon. Brendan Norman – Classify  38:13 Cool. Thanks, Christian. Christian Klepp  38:14 All right. Bye for now.

North Carolina has been named by CNBC as the #1 State for Business in the country in three of the last four years. The State's success is not just about its running list of economic development wins, but how those projects are boosted by our business climate, workforce pipelines, and quality of life. It takes all economic strengths and assets along with regional partnership to deliver the world-class experience that impacts business recruitment and retention.So how does North Carolina stay on top of the charts? What are the key issues that will drive the State's success in 2026? How do the State budget and the upcoming elections impact economic opportunity? This week on Mind Your Business, we pose these questions and more to Ben Kinney, Publisher of Business NC. For 45 years, North Carolina's magazine of record has kept readers informed about key trends, breaking economic development news, and how what happens in the Triad, or Raleigh, or Charlotte, could impact us in the High Country.It just so happens Business NC also has a podcast! While Ben Kinney appears on this week's Mind Your Business, David Jackson visits as a guest on this week's Chatter with BNC. Subscribe to both programs wherever you get your podcasts.Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.Support the show

An authoritative history of the radical environmental movement in the United States, No Option But Sabotage explores how far activists are willing to go to defend the planet in the face of repression and the escalating climate crisis. After 9/11, the radical environmental movement was considered the number one domestic terror threat by the U.S. government. But by the end of the decade the movement had largely gone silent. What happened? And given the threat from climate, why haven't more radical tactics re-emerged? In No Option But Sabotage: The Radical Environmental Movement and the Climate Crisis (Oxford University Press, 2026), Thomas Zeitzoff traces the origins, rise, fall, and potential rise again of the movement. Using in-depth interviews with past and current activists, as well as experts, Zeitzoff covers the main factions and actors. These include: Earth First! and its early advocacy for "monkeywrenching;" the "Unabomber" Ted Kaczynski and his years-long anti-technology bombing campaign; the connections between animal liberation, punk, and the emergence of the Earth Liberation Front and its arson campaign; and more recent climate activists and their use of disruptive tactics. Along with providing a comprehensive overview of the movement and its various sub-movements that emerged over time, Zeitzoff also asks the bigger question-given the scope and threat from climate change why haven't activists escalated their tactics? Property destruction, sabotage, and even arson were once regular features of the movement in the 1990s and early 2000s--will activists use them again, or will they stick to non-violence? Will the threat of increasing state repression scare activists, or radicalize them? Not just a history of a major extremist movement, this book tells the story of radical environmentalism and highlights how activists are confronting the dual threats of climate change and repression, and asking themselves how far they are willing to go to protect the planet. Thomas Zeitzoff is a professor in the School of Public Affairs at American University. His research focuses on political violence, social media, and political psychology. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science

In the midst of academic debates about the utility of the term “magic” and the cultural meaning of ancient words like mageia or khesheph, this Guide to the Study of Ancient Magic seeks to advance the discussion by separating out three topics essential to the very idea of magic. The three major sections of this volume address (1) indigenous terminologies for ambiguous or illicit ritual in antiquity; (2) the ancient texts, manuals, and artifacts commonly designated “magical” or used to represent ancient magic; and (3) a series of contexts, from the written word to materiality itself, to which the term “magic” might usefully pertain.The individual essays in this volume cover most of Mediterranean and Near Eastern antiquity, with essays by both established and emergent scholars of ancient religions.In a burgeoning field of “magic studies” trying both to preserve and to justify critically the category itself, this volume brings new clarity and provocative insights. This will be an indispensable resource to all interested in magic in the Bible and the Ancient Near East, ancient Greece and Rome, Early Christianity and Judaism, Egypt through the Christian period, and also comparative and critical theory.Contributors are: Magali Bailliot, Gideon Bohak, Véronique Dasen, Albert de Jong, Jacco Dieleman, Esther Eidinow, David Frankfurter, Fritz Graf, Yuval Harari, Naomi Janowitz, Sarah Iles Johnston, Roy D. Kotansky, Arpad M. Nagy, Daniel Schwemer, Joseph E. Sanzo, Jacques van der Vliet, Andrew Wilburn. David Frankfurter holds the William Goodwin Aurelio Chair of the Appreciation of Scripture at Boston University. He joined the faculty of B.U. in the fall of 2010. A scholar of ancient Mediterranean religions with specialties in Jewish and Christian apocalyptic literature, magical texts, popular religion, and Egypt in the Roman and late antique periods, Frankfurter's particular interests revolve around theoretical issues like the place of magic in religion, the relationship of religion and violence, the nature of Christianization, and the representation of evil in culture.  Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/jewish-studies

Doug Green, Publisher of Technology Reseller News, interviewed Kotryna Ragaisyte, Head of Content & Brand at Decodo, to spotlight a growing threat many businesses underestimate: digital squatting—fraudsters registering lookalike domains to impersonate brands, steal customers, and damage reputations. Ragaisyte explained that Decodo (formerly Smartproxy) is a web data collection infrastructure provider offering proxy and scraping solutions—“the backbone of the businesses that need publicly available data” for functions like price comparison and information gathering. Her team encountered digital squatting firsthand when attackers registered a country-code domain using their former brand name, forcing them to confront how difficult it can be to shut down impersonators even when you discover the scam quickly. The business impact, she said, is immediate and severe: reputational harm from fraudulent “service,” negative reviews, lost revenue, and significant legal and operational costs. “It impacts the whole business,” Ragaisyte noted, adding that fighting squatters becomes a cross-team crisis involving legal, marketing, customer support, and security—not a problem any one department can solve alone. Ragaisyte tied the surge in squatting to the post-COVID acceleration of online commerce and habit-driven clicking behavior—warning that top search placement doesn't guarantee legitimacy. She outlined why legal remedies can help but aren't a silver bullet: disputes may require proof of bad faith, can take a long time, must often be handled case-by-case, and don't stop future registrations. Her advice emphasized proactive defense—broad trademark coverage, building a robust domain portfolio beyond “.com” (including misspellings and country-code domains), and maintaining monitoring and internal readiness. Finally, she stressed that response requires disciplined evidence gathering, fast coordination with registrars/hosting providers and legal counsel, and transparent customer communication. Rather than hoping the issue will “go away,” Ragaisyte urged brands to clearly publish official domains and warn customers across email and social channels so scams don't define the narrative. Visit https://decodo.com/

In the midst of academic debates about the utility of the term “magic” and the cultural meaning of ancient words like mageia or khesheph, this Guide to the Study of Ancient Magic seeks to advance the discussion by separating out three topics essential to the very idea of magic. The three major sections of this volume address (1) indigenous terminologies for ambiguous or illicit ritual in antiquity; (2) the ancient texts, manuals, and artifacts commonly designated “magical” or used to represent ancient magic; and (3) a series of contexts, from the written word to materiality itself, to which the term “magic” might usefully pertain.The individual essays in this volume cover most of Mediterranean and Near Eastern antiquity, with essays by both established and emergent scholars of ancient religions.In a burgeoning field of “magic studies” trying both to preserve and to justify critically the category itself, this volume brings new clarity and provocative insights. This will be an indispensable resource to all interested in magic in the Bible and the Ancient Near East, ancient Greece and Rome, Early Christianity and Judaism, Egypt through the Christian period, and also comparative and critical theory.Contributors are: Magali Bailliot, Gideon Bohak, Véronique Dasen, Albert de Jong, Jacco Dieleman, Esther Eidinow, David Frankfurter, Fritz Graf, Yuval Harari, Naomi Janowitz, Sarah Iles Johnston, Roy D. Kotansky, Arpad M. Nagy, Daniel Schwemer, Joseph E. Sanzo, Jacques van der Vliet, Andrew Wilburn. David Frankfurter holds the William Goodwin Aurelio Chair of the Appreciation of Scripture at Boston University. He joined the faculty of B.U. in the fall of 2010. A scholar of ancient Mediterranean religions with specialties in Jewish and Christian apocalyptic literature, magical texts, popular religion, and Egypt in the Roman and late antique periods, Frankfurter's particular interests revolve around theoretical issues like the place of magic in religion, the relationship of religion and violence, the nature of Christianization, and the representation of evil in culture.  Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/middle-eastern-studies

An authoritative history of the radical environmental movement in the United States, No Option But Sabotage explores how far activists are willing to go to defend the planet in the face of repression and the escalating climate crisis. After 9/11, the radical environmental movement was considered the number one domestic terror threat by the U.S. government. But by the end of the decade the movement had largely gone silent. What happened? And given the threat from climate, why haven't more radical tactics re-emerged? In No Option But Sabotage: The Radical Environmental Movement and the Climate Crisis (Oxford University Press, 2026), Thomas Zeitzoff traces the origins, rise, fall, and potential rise again of the movement. Using in-depth interviews with past and current activists, as well as experts, Zeitzoff covers the main factions and actors. These include: Earth First! and its early advocacy for "monkeywrenching;" the "Unabomber" Ted Kaczynski and his years-long anti-technology bombing campaign; the connections between animal liberation, punk, and the emergence of the Earth Liberation Front and its arson campaign; and more recent climate activists and their use of disruptive tactics. Along with providing a comprehensive overview of the movement and its various sub-movements that emerged over time, Zeitzoff also asks the bigger question-given the scope and threat from climate change why haven't activists escalated their tactics? Property destruction, sabotage, and even arson were once regular features of the movement in the 1990s and early 2000s--will activists use them again, or will they stick to non-violence? Will the threat of increasing state repression scare activists, or radicalize them? Not just a history of a major extremist movement, this book tells the story of radical environmentalism and highlights how activists are confronting the dual threats of climate change and repression, and asking themselves how far they are willing to go to protect the planet. Thomas Zeitzoff is a professor in the School of Public Affairs at American University. His research focuses on political violence, social media, and political psychology. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/environmental-studies

Episode 400 is a milestone—and this conversation delivers.In this powerful episode of the Forged in the Fires Podcast, Fireman Rob sits down with Kory Pearn, a Fire Captain and the visionary Founder, Publisher, and Editor-In-Chief of CRACKYL Magazine. Known for his bold voice in the fire service, Kory is redefining conversations around culture, wellness, leadership, and the evolving identity of the modern firefighter.Kory shares his journey from the front lines of the fireground to building a respected media platform that challenges norms and sparks critical dialogue across the fire service. As an author, keynote speaker, and advisor, he brings insight into how departments can strengthen leadership, prioritize mental health, and build cultures rooted in accountability and resilience.This episode dives into what it means to lead with intention, protect the integrity of the profession, and create space for hard—but necessary—conversations.Find out more about Crackyl Magazine at https://crackyl.com.

In the midst of academic debates about the utility of the term “magic” and the cultural meaning of ancient words like mageia or khesheph, this Guide to the Study of Ancient Magic seeks to advance the discussion by separating out three topics essential to the very idea of magic. The three major sections of this volume address (1) indigenous terminologies for ambiguous or illicit ritual in antiquity; (2) the ancient texts, manuals, and artifacts commonly designated “magical” or used to represent ancient magic; and (3) a series of contexts, from the written word to materiality itself, to which the term “magic” might usefully pertain.The individual essays in this volume cover most of Mediterranean and Near Eastern antiquity, with essays by both established and emergent scholars of ancient religions.In a burgeoning field of “magic studies” trying both to preserve and to justify critically the category itself, this volume brings new clarity and provocative insights. This will be an indispensable resource to all interested in magic in the Bible and the Ancient Near East, ancient Greece and Rome, Early Christianity and Judaism, Egypt through the Christian period, and also comparative and critical theory.Contributors are: Magali Bailliot, Gideon Bohak, Véronique Dasen, Albert de Jong, Jacco Dieleman, Esther Eidinow, David Frankfurter, Fritz Graf, Yuval Harari, Naomi Janowitz, Sarah Iles Johnston, Roy D. Kotansky, Arpad M. Nagy, Daniel Schwemer, Joseph E. Sanzo, Jacques van der Vliet, Andrew Wilburn. David Frankfurter holds the William Goodwin Aurelio Chair of the Appreciation of Scripture at Boston University. He joined the faculty of B.U. in the fall of 2010. A scholar of ancient Mediterranean religions with specialties in Jewish and Christian apocalyptic literature, magical texts, popular religion, and Egypt in the Roman and late antique periods, Frankfurter's particular interests revolve around theoretical issues like the place of magic in religion, the relationship of religion and violence, the nature of Christianization, and the representation of evil in culture.  Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/israel-studies

In the midst of academic debates about the utility of the term “magic” and the cultural meaning of ancient words like mageia or khesheph, this Guide to the Study of Ancient Magic seeks to advance the discussion by separating out three topics essential to the very idea of magic. The three major sections of this volume address (1) indigenous terminologies for ambiguous or illicit ritual in antiquity; (2) the ancient texts, manuals, and artifacts commonly designated “magical” or used to represent ancient magic; and (3) a series of contexts, from the written word to materiality itself, to which the term “magic” might usefully pertain.The individual essays in this volume cover most of Mediterranean and Near Eastern antiquity, with essays by both established and emergent scholars of ancient religions.In a burgeoning field of “magic studies” trying both to preserve and to justify critically the category itself, this volume brings new clarity and provocative insights. This will be an indispensable resource to all interested in magic in the Bible and the Ancient Near East, ancient Greece and Rome, Early Christianity and Judaism, Egypt through the Christian period, and also comparative and critical theory.Contributors are: Magali Bailliot, Gideon Bohak, Véronique Dasen, Albert de Jong, Jacco Dieleman, Esther Eidinow, David Frankfurter, Fritz Graf, Yuval Harari, Naomi Janowitz, Sarah Iles Johnston, Roy D. Kotansky, Arpad M. Nagy, Daniel Schwemer, Joseph E. Sanzo, Jacques van der Vliet, Andrew Wilburn. David Frankfurter holds the William Goodwin Aurelio Chair of the Appreciation of Scripture at Boston University. He joined the faculty of B.U. in the fall of 2010. A scholar of ancient Mediterranean religions with specialties in Jewish and Christian apocalyptic literature, magical texts, popular religion, and Egypt in the Roman and late antique periods, Frankfurter's particular interests revolve around theoretical issues like the place of magic in religion, the relationship of religion and violence, the nature of Christianization, and the representation of evil in culture.  Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Boss Better Now 3.0 arrives in March! Joe shares why the podcast is shifting and why he's excited about what's coming. After reflecting on what has worked best over the years, the show is returning to conversations that center real leadership experience, encouragement, and practical wisdom for people who lead others. New episodes are on the way, featuring thoughtful conversations with leaders, experts, and practitioners who care deeply about employee engagement, employee relations, and workplace culture. Thanks for sticking with the show. The next chapter starts soon. To subscribe to Joe Mull's BossBetter Email newsletter, visit https://BossBetterNow.com For more info on working with Joe Mull, visit https://joemull.com For more info on Boss Hero School, visit https://bossheroschool.com To email the podcast, use bossbetternow@gmail.com #transformativeleadership #workplaceculture #companyculture #talentretention #employeeengagement #employeeretention #bossheroschool #employalty Joe Mull is on a mission to help leaders and business owners create the conditions where commitment takes root—and the entire workplace thrives. A dynamic and deeply relatable speaker, Joe combines compelling research, magnetic storytelling, and practical strategies to show exactly how to cultivate loyalty, ignite effort, and build people-first workplaces where both performance and morale flourish. His message is clear: when commitment is activated, engagement rises, teams gel, retention improves, and business outcomes soar. Joe is the founder of Boss Hero School™ and the creator of the acclaimed Employalty™ framework, a roadmap for creating thriving workplaces in a new era of work. He's the author of three books, including Employalty, named a top business book of the year by Publisher's Weekly, and his popular podcast, Boss Better Now, ranks in the top 1% of management shows globally. A former head of learning and development at one of the largest healthcare systems in the U.S., Joe has spent nearly two decades equipping leaders—from Fortune 500 companies like State Farm, Siemens, and Choice Hotels to hospitals, agencies, and small firms—with the tools to lead better, inspire commitment, and build more humane workplace cultures. His insights have been featured in The Wall Street Journal, Forbes, Harvard Business Review, and more. In 2025, Joe was inducted into the Professional Speakers Hall of Fame (CPAE). This is the speaking profession's highest honor, a distinction granted to less than 1% of professional speakers worldwide. It's awarded to speakers who demonstrate exceptional talent, integrity, and influence in the speaking profession For more information visit joemull.com.

A round-up of the main headlines in Sweden on February 18th 2026. You can hear more reports on our homepage www.radiosweden.se, or in the app Sveriges Radio. Presenter: Dave RussellProducer: Kris Boswell

All over the world, masses of people watch, follow, document, and obsess over baseball. Everything remarkable about the impact of baseball derives from the game's history and cultural status as events that draw people together in these ways. Understanding baseball as a cultural phenomenon is therefore less a matter of mastering the vocabulary of the game or merely recollecting its iconic stadiums, players, and stats. While all those details compel insiders and inspire fans, baseball's peculiar and persistent appeal can only be understood by adopting a wider lens. It requires reckoning with the history of structured competition. The classic backyard game of catch between a father and son draws meaning from its associations with the organized sport and its history. The challenge lies less in finding one perfect spot to look, but rather in identifying the many different places where baseball has accumulated significance. Out of the Ballpark: How to Think about Baseball (Oxford University Press, 2026) reconsiders the character, meaning, and delights of the game by exploring both baseball's unusual features and the sport's many resonances with other aspects of modern life. To this end, it abandons several assumptions and mythologies that underlie most approaches to histories of baseball: that it is unique among sports and fundamentally different from other kinds of entertainment; that it is specific to the United States; that it has changed fundamentally in recent years; and that the keys to understanding it lie primarily in examining what happens on the field of play. Instead, David M. Henkin moves across time and space to examine baseball's history since the nineteenth century and beyond US borders. He takes readers inside the structures of clubs and leagues, interprets the sacred scripture of rulebooks, and illuminates some of baseball's rites and rituals that are often associated with honor and manhood. He charts baseball's significance along the routes of American and Japanese imperial expansion and the shifting maps of race and ethnicity in the US. Baseball is found at negotiating tables that pit capital against labor and in pivotal moments in the history of mass media. Here, we are shown how baseball might offer a complex and capacious space for thinking about such things as spectatorship, success, community, order, and contingency in the modern world. David M. Henkin is Professor of History at the University of California, Berkeley, where he has taught courses on society and culture in nineteenth-century America for close to three decades. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

All over the world, masses of people watch, follow, document, and obsess over baseball. Everything remarkable about the impact of baseball derives from the game's history and cultural status as events that draw people together in these ways. Understanding baseball as a cultural phenomenon is therefore less a matter of mastering the vocabulary of the game or merely recollecting its iconic stadiums, players, and stats. While all those details compel insiders and inspire fans, baseball's peculiar and persistent appeal can only be understood by adopting a wider lens. It requires reckoning with the history of structured competition. The classic backyard game of catch between a father and son draws meaning from its associations with the organized sport and its history. The challenge lies less in finding one perfect spot to look, but rather in identifying the many different places where baseball has accumulated significance. Out of the Ballpark: How to Think about Baseball (Oxford University Press, 2026) reconsiders the character, meaning, and delights of the game by exploring both baseball's unusual features and the sport's many resonances with other aspects of modern life. To this end, it abandons several assumptions and mythologies that underlie most approaches to histories of baseball: that it is unique among sports and fundamentally different from other kinds of entertainment; that it is specific to the United States; that it has changed fundamentally in recent years; and that the keys to understanding it lie primarily in examining what happens on the field of play. Instead, David M. Henkin moves across time and space to examine baseball's history since the nineteenth century and beyond US borders. He takes readers inside the structures of clubs and leagues, interprets the sacred scripture of rulebooks, and illuminates some of baseball's rites and rituals that are often associated with honor and manhood. He charts baseball's significance along the routes of American and Japanese imperial expansion and the shifting maps of race and ethnicity in the US. Baseball is found at negotiating tables that pit capital against labor and in pivotal moments in the history of mass media. Here, we are shown how baseball might offer a complex and capacious space for thinking about such things as spectatorship, success, community, order, and contingency in the modern world. David M. Henkin is Professor of History at the University of California, Berkeley, where he has taught courses on society and culture in nineteenth-century America for close to three decades. Caleb Zakarin is CEO and Publisher of the New Books Network. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history