Blend This Trend

This interview features Data Scientist, Allen Lee. In this episode we discuss his experience with transportation in an effort to better understand how user goals can provide insight to design. About Today's Featured Guest: Beginning as a student of civil and environmental engineering, Allen was a passionate proponent of environmental sustainability efforts at UC Davis. As a Geographical Information Systems Analyst for Chesapeake Energy Corporation, his work resulted in the creation of important guides that impacted natural gas drilling decisions in the Eastern Utica Shale. Taking his knowledge and passion for sustainability to the community in San Francisco, he later managed BMW's iChargeForward project as a Sustainable Mobility Engineer, investigating opportunities for partnership with customers to expand BMW's environmental sustainability practices. About the Interviewer: As a student of design, I am interested in exploring the deeper questions behind problems faced by users and gaining perspective on ways to improve applications, products, and services. Through speaking with everyday users, my hope is to gain a better understanding of what motivates our users’ decisions and how environment impacts their experience. The interview was conducted at the participant’s home with permission, using an audio recorder and notebook. This location was selected for the interview with the consideration for convenience of accessibility and was thought to be an ideal setting to elicit authentic responses due to familiarity and comfort. Music featured: Sunset Lover by Petit Biscuit

Today's featured guest, IE Tran is the owner of HER REDEFINED and the apparel and accessories line, PRZM X. Join us in this two-part episode for an inspiring conversation about overcoming obstacles, defining life beyond the "dash", and finding your true potential. Thank you for your support and for making 2016 an incredible year! Show notes and links for this episode can be found at www.blendthistrend.com/ie-tran-on-empowering-women-through-fashion Featured music is 'Alone' by Marshmello