Content! Create your attention.

You want to reach new customers and a wider audience, so you start to use Facebook ads. However they should not be looked at in the same way you would your normal post. They need to be much more direct and thoughtful to your target customer.

Having enough content to post across your digital media can be hard! Content packages make sure you have a bulk load of content that is professional and on brand. Plus, re purposeable whenever you need!

Completely unconsciously I was convinced into buying my first pair of Toms after listening to a podcast featuring owner - Blake. Hearing his story and how he lives the values of his business ensured I justified a pair of shoes over anything else. Human connection at its finest!

In house experts are awesome and keep the business moving. However you may not be able to afford them or they run out of ideas. This is where fresh eyes from an outside expert can be so very helpful. They can see your business in a different way and help you better understand your audience.

Knowing your story and getting it across to your audience is a huge benefit to your business. But it can be tough to get write. However, using this simple method can make your story flow a lot faster.

A quick review of speakers Mari smith and mark Schaefer from this years conference. Such a great source of information for all things social.

Your clients may be more focused on your values than your price point. Trust has become the most important commodity for a business. Are you aligning yourself to an audience that will trust you?

Here are my tips for ensuring your content is GOOD content.

Simplifying podcasting - how to get started as easily as possible.

What do the social changes mean for how you market your business? Mark McCrindles article gives great insight.

Well, what are aiming to achieve? Who do you want to reach and how far? There is more to think about than just choosing a package.

So much emphasis has been placed on creating content. But there is one thing you can’t forget about - what’s the story?

Errm, there are a lot of things that make these two different. Which means creating video content and the styles we use need to be different as well.

What happens when your business gets to the 5 year mark? You’ve succeeded thus far, how do you keep going?

Talking more business and social media with Project Empire Australia 2018.

We had a great time as a panelist for Project Empire Australia. Talking business, getting started and how to keep going.

How much value does video hold in this current market? Quite a bit if you use it wisely.

Laura Walsh of Quay Osteo and I discuss the impact of “Nanette” by Hannah gadsby. The mental health highlights and the great use of storytelling.

What’s changing in this technology that makes us business owners happy!

Steve and Mia talking about creating smartphone content with our clients. It’s all about conversation. It’s easier to have a conversation than speak to camera - so we come along and help.

Our ecosystem at work! We talk outbound social. What’s that? It’s using social last your own page. Conversing in groups, other pages and being part of a digital community.

Gary is admirable in the amount of content he puts out daily. It’s interesting and topical. We went to see him to get his insights on social media and gain knowledge that can help our clients create better social content.

Gruff and I discuss the phenomenon of “too much content”. There is no such thing!

Creating content consistently and as fast as possible is what matters! Spending your time stressing that the content is perfect will not help. Just get the content out there!