Content! Create your attention.

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Let’s talk about social media content. What it’s for, who sees it and how to get the most value out of the content you post. Every platform, all content styles that will help your business create attention and grow. Cover art photo provided by Patrick Tomasso on Unsplash: https://unsplash.com/@impa…

Flipswitch Media

  • Jul 21, 2019 LATEST EPISODE
  • infrequent NEW EPISODES
  • 4m AVG DURATION
  • 24 EPISODES


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Latest episodes from Content! Create your attention.

Facebook ads - back to interruption advertising

Play Episode Listen Later Jul 21, 2019 5:22


You want to reach new customers and a wider audience, so you start to use Facebook ads. However they should not be looked at in the same way you would your normal post. They need to be much more direct and thoughtful to your target customer.

Content packages. Why they make things so easy.

Play Episode Listen Later Jul 7, 2019 4:16


Having enough content to post across your digital media can be hard! Content packages make sure you have a bulk load of content that is professional and on brand. Plus, re purposeable whenever you need!

I listened to a podcast, then bought a pair of Toms...

Play Episode Listen Later May 23, 2019 4:29


Completely unconsciously I was convinced into buying my first pair of Toms after listening to a podcast featuring owner - Blake. Hearing his story and how he lives the values of his business ensured I justified a pair of shoes over anything else. Human connection at its finest!

The power of fresh eyes

Play Episode Listen Later May 6, 2019 3:08


In house experts are awesome and keep the business moving. However you may not be able to afford them or they run out of ideas. This is where fresh eyes from an outside expert can be so very helpful. They can see your business in a different way and help you better understand your audience.

And, But and Therefore

Play Episode Listen Later Apr 16, 2019 2:37


Knowing your story and getting it across to your audience is a huge benefit to your business. But it can be tough to get write. However, using this simple method can make your story flow a lot faster.

SMMW 2019 keynote wrap up!

Play Episode Listen Later Mar 29, 2019 6:45


A quick review of speakers Mari smith and mark Schaefer from this years conference. Such a great source of information for all things social.

Building trust as a service based business.

Play Episode Listen Later Feb 12, 2019 4:51


Your clients may be more focused on your values than your price point. Trust has become the most important commodity for a business. Are you aligning yourself to an audience that will trust you?

From content, to Good Content.

Play Episode Listen Later Feb 3, 2019 1:16


Here are my tips for ensuring your content is GOOD content.

Podcasting for starters

Play Episode Listen Later Jan 31, 2019 1:22


Simplifying podcasting - how to get started as easily as possible.

Social changes for 2019.

Play Episode Listen Later Jan 29, 2019 1:23


What do the social changes mean for how you market your business? Mark McCrindles article gives great insight.

Budgets. What are you in for?

Play Episode Listen Later Jan 21, 2019 7:02


Well, what are aiming to achieve? Who do you want to reach and how far? There is more to think about than just choosing a package.

Storytelling.

Play Episode Listen Later Jan 14, 2019 7:06


So much emphasis has been placed on creating content. But there is one thing you can’t forget about - what’s the story?

Services vs Products - what’s the difference.

Play Episode Listen Later Dec 18, 2018 2:54


Errm, there are a lot of things that make these two different. Which means creating video content and the styles we use need to be different as well.

The 5 Year Benchmark

Play Episode Listen Later Dec 12, 2018 11:48


What happens when your business gets to the 5 year mark? You’ve succeeded thus far, how do you keep going?

More from Project Empire Australia seminar

Play Episode Listen Later Dec 9, 2018 5:01


Talking more business and social media with Project Empire Australia 2018.

Project Empire Australia panel discussion.

Play Episode Listen Later Dec 5, 2018 4:04


We had a great time as a panelist for Project Empire Australia. Talking business, getting started and how to keep going.

The value of video

Play Episode Listen Later Dec 3, 2018 6:23


How much value does video hold in this current market? Quite a bit if you use it wisely.

Nanette

Play Episode Listen Later Dec 2, 2018 11:23


Laura Walsh of Quay Osteo and I discuss the impact of “Nanette” by Hannah gadsby. The mental health highlights and the great use of storytelling.

Crm’s and Xero.

Play Episode Listen Later Nov 27, 2018 2:43


What’s changing in this technology that makes us business owners happy!

Facilitating the conversation

Play Episode Listen Later Nov 26, 2018 2:22


Steve and Mia talking about creating smartphone content with our clients. It’s all about conversation. It’s easier to have a conversation than speak to camera - so we come along and help.

Outbound social! What is that?

Play Episode Listen Later Nov 25, 2018 7:16


Our ecosystem at work! We talk outbound social. What’s that? It’s using social last your own page. Conversing in groups, other pages and being part of a digital community.

Gary Vee in melbourne 2018. Our learnings and take aways.

Play Episode Listen Later Nov 25, 2018 7:45


Gary is admirable in the amount of content he puts out daily. It’s interesting and topical. We went to see him to get his insights on social media and gain knowledge that can help our clients create better social content.

Is there such a thing as too much content?

Play Episode Listen Later Nov 21, 2018 5:31


Gruff and I discuss the phenomenon of “too much content”. There is no such thing!

Aim for Speed not perfection

Play Episode Listen Later Nov 20, 2018 2:56


Creating content consistently and as fast as possible is what matters! Spending your time stressing that the content is perfect will not help. Just get the content out there!

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