When the Apple designers first came to Steve Jobs with the iPod he picked it up, fiddled with it and then dropped it into a fish tank. "Those are air bubbles," he snapped. "That means there's space in there. Make it smaller." A successful designer needs a critical awareness of the design all around…
An instant design classic the iPhone was more than just a mobile and transformed Robin Roy's life. Just what is it that made it so successful, and what’s it got to do with the price of air?
Transcript -- An instant design classic the iPhone was more than just a mobile and transformed Robin Roy's life. Just what is it that made it so successful, and what’s it got to do with the price of air?
Industrial design in a domestic kitchen, what could possibly go wrong? Georgy Holden's kiln gets the team wondering.
Transcript -- Industrial design in a domestic kitchen, what could possibly go wrong? Georgy Holden's kiln gets the team wondering.
A brilliant communication device, it does what it's meant to do, it doesn't break, and it's cheap to replace if you lose it. Jeff Johnson praises the mechanical pencil.
Transcript -- A brilliant communication device, it does what it's meant to do, it doesn't break, and it's cheap to replace if you lose it. Jeff Johnson praises the mechanical pencil.
Why re-invent the bottle? Theo Zamenopoulos and the team explore the advantages and disadvantages of a new design for an old object.
Transcript -- Why re-invent the bottle? Theo Zamenopoulos and the team explore the advantages and disadvantages of a new design for an old object.
What makes a good chair? Theo Zamenopoulos considers the factors that produce good design while sitting in his favourite place.
Transcript -- What makes a good chair? Theo Zamenopoulos considers the factors that produce good design while sitting in his favourite place.
Is good design going down the plug-hole? Meet the Open University Design faculty as they debate what does, or doesn't, make a well-designed sink strainer. Theo Zamenopoulos, Georgy Holden, Robin Roy, and Jeff Johnson outline their design interests.
Transcript -- Is good design going down the plug-hole? Meet the Open University Design faculty as they debate what does, or doesn't, make a well-designed sink strainer. Theo Zamenopoulos, Georgy Holden, Robin Roy, and Jeff Johnson outline their design interests.
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