Jeff Fluckiger delivers his expertise, advice, and the occasional rant from his years of experience selling digital while working at a newspaper.
In this episode, we talk about building sponsorships out of creative content, thinking beyond paper and ink, multimedia journalism and more! This week's episode is geared specifically toward Sales Managers, Ad Directors, Editors and Publishers. This just might be the episode that gets me in trouble! Think Beyond the Ink. Stream this and other episodes anytime, anywhere at howtoselldigital.com
In this episode, we talk about selling more than just digital products and services on the front end but also at the whole journey from beginning to end. For example, an email marketing campaign starts with the email content and the list BUT it ends on the customer side/website. Even though we are not responsible for how people respond to the email, we should certainly help our advertiser prepare so they do their part and they do it right. Also, an awesome example of an online video ad from the folks at Avaya. Stream this and other episodes anytime, anywhere at howtoselldigital.com
In this episode, I talk about how we are missing the boat when it comes to our own online video offerings, you don't need to rely the name of your old media partner to give your agency credibility, and more! www.howtoselldigital.com
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