Native Advertising PowerHouse

Guest of the day: Adrian Michaels, Director of FirstWord Media How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell? See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/

Guest of the day: Joanna Carrigan, Head of Branded Content at News UK How do you build branded content revenues? How do you price yourself accordingly? And what will it help you as a content studio to do things more simple – and doing those simple things brilliantly? See show notes here: https://nativeadvertisinginstitute.com/blog/building-branded-content-revenues-podcast/

Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only? See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/