Podcasts about Branded content

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um Sponsoring, Eventmarketing und Product Placement. Wir schauen uns an, welche Ziele Unternehmen mit Sponsoring verfolgen, welche Formen es neben dem klassischen Sportsponsoring noch gibt, wie Eventmarketing als Markenerlebnis funktioniert und wie man Produkte gezielt in Medien einbindet und das inklusive Branded Content und Entertainment.____________________________________________Marketing-News der Woche:⁠⁠⁠⁠⁠⁠⁠⁠⁠Marketing-Fails 2024Drei prominente Marken erlebten 2024 erhebliche Rückschläge durch misslungene Kampagnen. Apple stieß mit einem Werbespot zum iPad Pro auf Kritik, da er die Zerstörung kreativer Werkzeuge zeigte und als Abwertung menschlicher Kreativität empfunden wurde. Die Dating-App Bumble provozierte mit Slogans, die Frauen, die sich gegen Dating entscheiden, verspotteten, was einen Shitstorm auslöste. Jaguar versuchte sich an einem radikalen Rebranding, entfernte sich jedoch so weit von seiner Markenidentität, dass die Kampagne Verwirrung statt Begeisterung hervorrief.Vertrauensranking 2025Laut einer aktuellen Umfrage genießen Marken wie Gerolsteiner und Nivea in Deutschland weiterhin ein hohes Vertrauen bei den Verbrauchern. Die Studie zeigt, dass traditionelle Marken mit klarer Positionierung und konsequenter Markenführung besonders geschätzt werden. Dabei spielen Faktoren wie Qualität, Verlässlichkeit und Nachhaltigkeit eine entscheidende Rolle für das Vertrauen der Konsumenten. Die Ergebnisse unterstreichen die Bedeutung langfristiger Markenpflege in einem zunehmend wettbewerbsintensiven Marktumfeld.Google blockiert Milliarden Anzeigen mit KIIm Jahr 2024 hat Google mithilfe von Künstlicher Intelligenz über 5,1 Milliarden problematische Werbeanzeigen entfernt und mehr als 39 Millionen Werbekonten gesperrt. Dabei kamen insbesondere Large Language Models zum Einsatz, die betrügerisches Verhalten frühzeitig erkennen. Ein Fokus lag auf der Bekämpfung von KI-generierten Scam-Anzeigen mit prominenten Imitationen, was zu einem Rückgang entsprechender Nutzermeldungen um 90 Prozent führte. Zudem wurden neue Richtlinien eingeführt, darunter eine Kennzeichnungspflicht für KI-generierte Inhalte und ein globales Identitätsverifizierungsprogramm.Meta startet weltweite Werbeoffensive auf ThreadsNach erfolgreichen Tests in den USA und Japan weitet Meta die Werbemöglichkeiten auf seinem Kurznachrichtendienst Threads weltweit aus. Geplant sind kontextuell ausgespielte Text-, Bild- und Videoanzeigen. Mit dieser Maßnahme reagiert Meta auf geopolitische Unsicherheiten, insbesondere im Handel mit China, die das Werbegeschäft belasten.Threads verzeichnet aktuell über 320 Millionen Nutzer, davon 100 Millionen monatlich aktiv. In Europa steht der Dienst jedoch vor Herausforderungen, da Datenschutzbedenken und politische Entwicklungen das Wachstum hemmen könnten.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

In dieser Sonderfolge von Gestatten Sie?! dreht sich alles um die Juryarbeit beim CCA Award – dem wichtigsten Kreativpreis Österreichs. Ich spreche dafür mit sechs Juryvorsitzenden über ihre Erfahrungen bei der Bewertung herausragender Kampagnen, die Herausforderungen des Juryvorsitzes und die Verantwortung, kreative Exzellenz sichtbar zu machen.Gemeinsam diskutieren wir über Parität in den Jurys, den Wandel von Branded Content, neue Trends im Design und Digital Advertising, sowie die Rolle von mutiger Kommunikation bei gesellschaftspolitischen Themen. Außerdem geht es um kreative Strategien im Umgang mit dem Klimawandel, innovative PR-Kampagnen, und was eine Einreichung zur Goldenen Venus macht.Einblicke in die Audio-Jury, studentische Arbeiten und integrierte Kampagnen zeigen, wie vielseitig die österreichische Kreativlandschaft ist – und warum Kreativität heute mehr denn je Haltung braucht.Infos zum CCA und den Awards findet ihr unter: linktr.ee/creativclubaustriaDie Gäst*innen der Folge:(00:00) – Simon Pointner (Studio Freude) – Design(11:43) – Maggie Felgenhauer (Fredmansky) – Audio(21:42) – Alistair Thompson (DMB.) – Direct, Live Marketing, PR(33:35) – Samia Azzedine (Loop) – Digital(45:14) – Michael Nagy (Jung von Matt Donau) – Integrated Campaign, Student(55:58) – Jacky Hamid (&US) – Strategy, EffectivenessFür Feedback, Wünsche oder Anderes findet ihr mich auf Instagram unter: ⁠⁠⁠⁠⁠@u.aydt⁠⁠⁠⁠⁠ oder ⁠⁠⁠⁠@gestatten.sie⁠⁠⁠⁠ oder auf meiner Website: ⁠⁠⁠⁠⁠www.ulrichaydt.com⁠⁠⁠⁠⁠Danke an Mala für das Podcast-Cover (⁠⁠⁠@mala.kolumna⁠⁠⁠) und Belinda für das Produzieren des Jingles (⁠⁠⁠⁠⁠@Belinda Thaler⁠⁠⁠⁠⁠)

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.

Creative leadership, brand strategy, and the future of the industry—Troy Hitch, Global Chief Creative Officer at RAPP, shares how he approaches it all. From empowering teams to rethinking the role of brand in an AI-driven world, episode 89 explores what it means to lead well and build work that resonates.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-evolution-of-branding/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) - Intro: Troy Hitch's Path from Theater to Advertising(01:26) - Creativity Born from Theater & Early Career Lessons(05:01) - You Suck at Photoshop and the Dawn of Branded Content(09:51) - The RAPP Journey: Leadership and Innovation at Omnicom(13:02) - Leading Global Creative Teams(14:43) - AI, Cost Pressures & The Changing Creative Landscape(18:08) - The Ego Epiphany: Redefining Creative Leadership(23:30) - Supporting Teams Through Change and Uncertainty(27:36) - The Future of Brand: AI, Empathy & Individual Relevance(31:43) - Brand as a Harmonizing Signal in a Noisy World(41:07) - Advice to His Younger Self – Don't Not Do That Thing

Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links to every article mentioned here on Sounds Profitable.

Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links to every article mentioned here on Sounds Profitable.

In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations04:57 UGC and Virtual Worlds07:44 Brand Activations15:47 ROI and Success Stories21:02 Challenges and Future of UGC Platforms27:12 The Power of Gaming Audiences27:45 Mobile Advertising29:00 Playable Ads29:42 IAB and Playable Ad Standards31:34 Engaging Audiences with Playable Ads35:49 Branded Content vs. Traditional Ads36:41 The Future of Branded Content in Gaming42:40 The Importance of Campaign-Based Activations44:47 Entertainment Brands in Gaming46:59 Concluding Thoughts and Future Trends

Episode #151: Fresh off the whirlwind of a 16-day spring break adventure with my kids, I've emerged with a treasure trove of travel insights that promise to transform your family vacation experiences. Picture this: a last-minute decision to head to the JW Marriott Desert Springs in Phoenix, a hotel that came highly recommended by a friend. In navigating the chaos of high-season travel and family logistics, I've discovered that sometimes, cutting a trip short can actually enhance the joy and leave everyone wanting more. My years of globetrotting as a management consultant have truly shaped my approach to making family travel less about stress and more about seamless fun. Our stay at the luxury hotel was a blend of opulence and a few quirky setbacks. Imagine arriving at a vast multi-wing property, only to be greeted by the scent of smoke and a missing concierge. Yet, the allure of an upgraded suite and the joy it brought to my family of five quickly overshadowed these hiccups. With a lazy river and several pools, the hotel was a haven for our kids, even as we tackled the challenges of managing a toddler who needed floaties. From mastering the art of carrying large rafts on water slides to embracing the minor logistics of kid-friendly travel, there was plenty of fun to be had and stories to share. This episode is more than just tales of poolside escapades. Join me as I recount memorable moments like a spontaneous airport lounge upgrade and a kind stranger's compliment that moved me to tears. From unexpected adventures with a double ear infection to humorous encounters in airport lounges, this trip was a tapestry of family fun and learning. As we wrap up, I'm thrilled to introduce new segments focused on delivering consistent and engaging content, and I'm incredibly grateful for your support on this journey. For more stories and updates, follow Iconic Nation Media on social media, and stay tuned for our next conversation! Chapters:  (00:00) Travel Tips for Stress-Free Family Vacations (11:00) Luxury Hotel Stay With Family Fun (21:32) Spring Break Adventures and Family Fun (31:52) Engaging New Segments in Show Follow Kimberly on Instagram and TikTok @kimberlylovi or @iconicnationmedia

Scott Lichtenauer, Royals Group Director Branded Content | 3-27-25See omnystudio.com/listener for privacy information.

This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Shira Atkins, Global SVP of Business Development & Partnerships at Acast and former Co-Founder & Chief Revenue Officer of Wonder Media Network. With Acast's recent acquisition of WMN, Shira shares insights on the evolution of branded content in podcasting and where the industry is headed next. In this episode, Heather and Shira discuss: The origins of Wonder Media Network and the market gap it aimed to fill. What Acast's acquisition means for the future of branded podcasting. The biggest misconceptions brands have about branded content. How brands should think beyond audio to maximize impact. The evolution of podcast advertising and what's next in 2025. If you want to stay ahead of the curve in branded podcasting, this episode is packed with expert insights!

Saiba como um cristão pode se tornar produtor de áudio e vídeo. Osmar Guerra traz ótimos ensinamentos sobre os caminhos dessa área e os “acasos” dessa carreira, incluindo as escolhas éticas para diretores, criadores de conteúdo e profissionais de branding content.O TEOmídia Cast é um podcast que também pode ser assistido no serviço de streaming TEOmídia. A cada semana, convidados especiais falam sobre teologia, vida cristã e fé, para a glória de Deus. Para assistir na íntegra acesse TEOmídia.com.Confira também nossas novidades no link da bio, em @‌teomidia, para edificar-se todos os dias!Osmar Guerra é graduado em Teologia pela Faculdade Teológica Batista de São Paulo e em Comunicação Social (RTV) pela Belas Artes de São Paulo, é mestre em Comunicação e Semiótica pela PUC-SP. Atualmente, é Diretor de Programas na TV Cultura e professor de Produção Audiovisual, Marketing, Mídia, Branded Content e Produção Multimídia na graduação de Publicidade e RTV da Universidade Santo Amaro. Foi docente no MBA de Gestão em Mídias Sociais da Universidade Metodista de Piracicaba e no Senac. Atuou como Diretor Geral das temporadas 2012 e 2013 do Diário do Olivier, no GNT, com gravações na China, Turquia, África do Sul e Moçambique, além de dirigir documentários da série Cultura Pop Brasileira para o Warner Channel. Possui vasta experiência em produção, roteiro e direção para algumas das maiores emissoras de TV do Brasil, incluindo a TV Record, onde trabalhou em programas como Tudo é Possível, Troca de Família e Programa da Tarde. Também foi produtor musical do Entrevista Record Música, do canal Record News, e diretor de externas de O Melhor do Brasil e do Programa da Sabrina. Como empreendedor, criou a Crash Content, produtora de conteúdo para TV e internet. Atualmente, atua como criativo, produtor e diretor de projetos de publicidade e branded content para clientes como Coca-Cola, GNT, GOL, Delta, Kellogg's, Johnson & Johnson e Bradesco.Este podcast a serviço de Cristo foi apresentado pelo pastor Fernando Hamilton Costa.

🎙NUEVO PODCAST 2025🎙 En nuestro episodio número 1️⃣7️⃣7️⃣, tenemos el privilegio de conversar con Clara Fernández, la innovadora fundadora de Holisi. En este podcast exclusivo, Clara nos sumerge en cómo el enfoque holístico de Holisi está redefiniendo el concepto de bienestar y belleza, integrando la salud interna y la estética externa. 🌟 Temas clave que exploramos: 📍 Fundamentos de un estilo de vida holístico: Descubre cómo la alimentación rica en antioxidantes, un estilo de vida activo, el manejo del estrés, las relaciones interpersonales y un propósito de vida definido son cruciales para el bienestar general. 📍 Innovación en productos de bienestar: Aprende sobre ingredientes anti-inflammaging en fórmulas, promoviendo no solo la belleza sino también una salud prolongada. 📍 Branded Content y Filosofía de Wellness-beauty: Clara comparte cómo Holisi se posiciona como una marca aspiracional que busca equilibrio y bienestar en el estilo de vida de sus clientes. 🔍 ¿Conoces el concepto "Auditoría interna para el autocuidado"? 👉 ¡No te pierdas este episodio! Escúchalo para entender cómo aplicar estos principios en tu vida y descubrir el impacto de un enfoque holístico en la salud y belleza. Ideal para escuchar en tu camino a la farmacia o durante un descanso. 💬 Participa en la conversación: Nos encantaría conocer cómo incorporas estos aspectos de bienestar en tu vida. Comparte tus experiencias y cómo crees que la integración de belleza y bienestar puede seguir evolucionando.

Next in Creator Media spoke with Paul Greenberg, CEO of Butterworks, on how his company uses AI to help brands make more successful social video content, and why so far, the technology has been a net positive.  Still, Greenberg talked about the dangers of the proliferation of AI slop and why it's going to become challenging for consumers and brands to sort through what's real, what's not, and what kind of attention is most valuable.

Next in Creator Media spoke with Sol Betesh Co-Founder & CEO at Fallen Media, the company behind viral hits like Street Hearts and What's Popping, on why he's bullish on predictable, original series on short form platforms.Betesh also talked about why brands are still asking lots of elementary questions when working with creators, and how he's planning to deal with a potential TikTok ban.Takeaways:• Short-form Video is King: Platforms like TikTok, Instagram Reels, and YouTube Shorts dominate modern content consumption. • Content Development is Strategic: Successful short-form series like "What's Poppin'" demonstrate the importance of iterative testing and audience feedback to refine formats and achieve viral success.• Monetization Evolves Over Time: Initial revenue streams for creators may start modestly, but with consistent hits and engagement, brands begin seeking partnerships, as seen with collaborations from Adidas and Expedia.• Brand Partnerships Benefit from Custom Integration: Creative campaigns, such as Westin's king-size bed in Central Park, showcase how unique content concepts can elevate brand visibility and audience connection.• Consistency Builds Trust: Regular posting and series predictability resonate with both audiences and brands, much like traditional entertainment models adapted for short-form platforms.• Agile Adaptation Across Platforms: While TikTok leads short-form innovation, creators hedge risks by maintaining strong presences on Instagram Reels, YouTube Shorts, and emerging alternatives like Snap Spotlight.• Creative Collaboration Over Focus Groups: Brands increasingly entrust creators to align with their vision while retaining creative control, simplifying processes to deliver authentic and engaging content.• Future of Short-form to Long-form: Successful short-form series often act as testbeds for scaling into longer formats, bridging gaps between digital platforms and traditional media outlets.Guest: Sol BeteshHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative

Daniel Edward Rosen is the founder of DER Strategies, an exciting new content marketing consultancy launched earlier this year. Prior to founding DER Strategies, Daniel spent 9 years as Editorial Director for SJR, a leading content consultancy and part of WPP.Daniel has led strategy, editorial direction, account management, and content creation for several Fortune 500 companies in the tech and finance spaces. As a hugely experienced writer, editor, and journalist, Daniel's writing has appeared in Esquire, The New York Times, and New York Magazine, among others.DER Strategies is a content consultancy that works with brands, creative agencies, corporate newsrooms, and C-level executives across a broad range of industries to help them craft messaging and stories that resonate with their audiences.In this episode:The Journalism Foundation: Dan reflects on his time as a journalist covering New York City's vibrant and complex landscape. He explains how the rigor of hard journalism laid the groundwork for developing high-quality branded content.Shifting to Marketing: We explore the challenges Dan faced transitioning from journalism to content marketing, including the evolving relationship between marketing and communications teams.Training for Content Strategy: Dan highlights lessons learned from his hard news days and how they informed his approach to branded content and thought leadership. He shares his work with Fannie Mae—explaining how thought leadership helped rebuild trust post-financial crisis.The Value of Content Audits: Dan discusses the importance of profiling target audiences and conducting thorough content audits. He shares how working closely with sales teams provides invaluable, unfiltered customer insights.Founding DER Strategies: We dive into what inspired Dan to establish his consultancy and get his thoughts on the evolving future of branded content.Finally, shout-outs to:Sarah Parada – Fanie MaeAlex Jutkowitz – Founder of SJRMatthew Van Dusen, Gabe Gold and Mitch Stoller – Literate AI Steve Hirsch and Evan Leatherwood – Hirsch Leatherwood

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling. We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audioSee omnystudio.com/listener for privacy information.

Producer Patrick Caligiuri began creating content during COVID discussing the Film & TV industry on TikTok and Instagram. He has since amassed over 250k followers and established himself as a respected voice and thought leader. Patrick joins us to explore the biggest topics shaping the future of entertainment, including the decline of Hollywood, the clash between traditional studios and tech giants, the rise of independent filmmaking, the transformative impact of AI, and the growth of short-form content on social media. Plus, we discuss how brands like Chick-fil-A are moving away from traditional commercials to embrace branded storytelling, helping redefine the landscape alongside major players such as Amazon, Disney, and Netflix.

„Ich sehe die Zukunft darin, dass es irgendwann keine Guidelines mehr gibt, sondern dass wir als Markenagenturen die Maschine konsistent trainieren, so dass dann User nur noch sagen müssen, was sie wollen und dann den passenden Branded Content bekommen.“In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Burkhard Müller, CDO von MUTABOR, einer 360° Designagentur & Markenberatung, über den kreativen Einsatz von KI für Marken. Burkhard erläutert, wie KI die Arbeitsweise in Agenturen grundlegend verändert - vom internen Einsatz zur Effizienzsteigerung bis hin zur Entwicklung neuer Kundenangebote. Ein zentrales Thema: Wie KI markenspezifische Inhalte erschaffen kann, die bisher mühsam von Designer*innen und Texter*innen erstellt wurden.Er beschreibt, wie MUTABOR das erste KI-basierte Tool eingeführt hat, das dem BVDW dabei hilft, eine einheitliche Bildsprache ohne Stockfotos zu schaffen - ein „Game Changer“ für die Markenwelt. Marken können nun ihre visuelle Identität vollständig konsistent und barrierefrei gestalten, ohne für jede Anpassung auf externe Ressourcen zurückgreifen zu müssen. Zudem betont Burkhard die Bedeutung von Beratung und strategischer Markenarbeit. Während einfache Produktionsaufgaben zunehmend automatisiert würden, so Burkhard, liege die Wertschöpfung in Zukunft mehr denn je in der Idee und der strategischen Planung. Darüber hinaus geht um ein neues AI-Tool, an dem sie arbeiten, das mittels KI eine markenspezifische Sprache sicherstellt und so auch die alltägliche Kommunikation on-brand ermöglicht.

In this episode, the YouTube Creator Insider account shares an update on longer shorts, plus a new feature to link a Short to an upcoming Livestream. Additionally Adam Mosseri, the Head of Instagram, talks Branded Content and preventing Creator burnout.  Show Notes:YouTube Creator Insider Team on Shorts Updates (YouTube)Adam Mosseri on Branded Content (Instagram) Enjoy Ad-Free Episodes: Patreon Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaIn this episode of Right About Now, host Ryan Alford sits down with Tom Webster, co-founder of Sounds Profitable and author of The Audience is Listening, for an in-depth exploration of the podcasting industry's evolution and strategies for success. Together, they unpack how to understand and connect deeply with your target audience, emphasizing that knowing your "ideal listener" can be just as crucial as producing high-quality content.Tom shares his expertise on common missteps in podcasting, advising creators to focus on authentic engagement rather than simply chasing metrics. He also sheds light on the current state of the podcasting world, dispelling myths about its supposed decline and stressing the value of honest feedback, consistent roles among show hosts, and a content-first approach. Whether you're a new podcaster or a seasoned pro, this episode is packed with actionable advice to help you grow your podcast with purpose and impact.TAKEAWAYSImportance of understanding the target audience in podcasting.Strategies for defining and conceptualizing the ideal listener.The current state and growth of the podcasting industry.Debunking myths about the decline of podcasting.The significance of content quality in attracting and retaining listeners.The role of marketing in podcasting and its relationship to content quality.The value of direct conversations with listeners for gathering insights.The concept of "roles and goals" for participants in a podcast.The need for honest feedback and constructive criticism from the audience.Creating an engaging and entertaining experience for listeners beyond mere information dissemination. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode, Mark speaks with Stephanie NoNe Dunivan. Stephanie is an energetic Essence on-air personality whose hosted multiple shows and various events. She is also a professional singer, co-host of Best Friends with Benefits podcast and the VP of Video and Branded Content at Essence. This episode we discuss:Stephanie's background and the power of persistence.Share real world experiences and valuable tips for any industry.So much more.Stephanie “NöNe” Dunivan: https://www.instagram.com/nonedunivan/ https://podcasts.apple.com/us/podcast/bfwithbenefits/id1532687948 Mark Testahttps://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode Hilliard and guest co-host (actor/writer) DALILA ALI RAJAH were joined by lil sis, Emmy-winning writer, producer, performer LENA WAITHE! Lena created the hit series THE CHI which set a new record with Season 6 as the most-streamed season the series has ever seen! Lena Waithe, and led by CEO, Rishi Rajani. Since its inception, Hillman Grad has grown to include five divisions across TV/Film, Books, Podcasts, Branded Content and Mentorship–quickly rising to become one of the most prominent companies in entertainment.    Through Lena's Hillman Grad Productions, the company's film and television arm, is home to the producers behind Showtime's most streamed drama series, "The Chi", BET's "Twenties", Universal's "Queen & Slim", Sundance award-winner "The Forty-Year-Old Version", and more. Current producorial projects include the Emmy-nominated documentary film "Being Mary Tyler Moore", which held its world premiere at this year's SXSW Festival and debuted on HBO in May 2023; Focus Features and AV Rockwell's "A Thousand And One", which received the Grand Jury Prize in the U.S. Dramatic Competition at the 2023 Sundance Film Festival Awards and was released theatrically in March 2023; Magnolia Picture's "Kokomo City", which received the NEXT Audience Award and NEXT Innovator Award at Sundance 2023, and released theatrically in July 2023; and Disney+'s Chang Can Dunk, which premiered in March 2023. Additionally, in November 2022, Hillman Grad joined the producing team for Broadway's "Ain't No Mo'", which opened at the Belasco Theatre in New York City in December 2022 and was nominated for Best Play at the 2023 Tony Awards. Rising Voices – a joint effort between Hillman Grad, Indeed and 271 Films to present Hollywood with its next generation of diverse storytellers. The program just celebrated its Season 4 premiere in June at Tribeca Film Festival, where participants debuted their shorts! This is a don't miss episode y'all! Our Motto: "We keep it GAME all day!" For information, Merch (T-SHIRTS/HOODIES), and all things Rant Room! Screenwritersrantroom.com Subscribe, like, follow, share & 5-star review! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@Hilliard Guess on all social media  IG: @ScreenwritersRantRoom @LenaWaithe  @DalilaAliRajah WE ARE NOW OPEN TO SPONSORSHIPS AND BRANDING OPPORTUNITIES⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠: Screenwritersrantroom@gmail.com  We invest countless hours per week to deliver the actionable content that goes into this podcast. We appreciate your support! SCREENWRITER NETWORKS:  OBSwriter.com  BTFC.org Send in a voice message: https://podcasters.spotify.com/pod/show/screenwriters-rant-room/message Support this podcast: https://podcasters.spotify.com/pod/show/screenwriters-rant-room/support ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PODCASTS WE SUPPORT: 2 Writers Talkin Shit: https://podcasts.apple.com/us/podcast/2-writers-talking-shit/id1671253747 Hollywood Confessional: https://podcasts.apple.com/us/podcast/hollywood-confessional/id1628848064?i=1000630276175 The Qube & Queer News: https://podcasts.apple.com/us/podcast/queer-news/id1595777135 A Conversation With Floyd Marshall Jr: https://podcasts.apple.com/us/podcast/a-conversation-with-host-floyd-marshall-jr/id1544499834 THEME SONG: Jack Spade WEBSITE: Abigail Bloom & Laura Huie LOGOS:  Rachel Musikanth RANT ROOM TEAM:  Richard Scott - Creative Producer  Tyler Musikanth - Associate Producer  Brooke Baltimore - Marketing Togo - Marketing --- Support this podcast: https://podcasters.spotify.com/pod/show/screenwriters-rant-room/support

It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction?    In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned.   Resources: Episode transcript → https://goo.gle/sotr082-transcript John's initial LinkedIn Post → https://goo.gle/3XNOqfI Erika Varangouli on LinkedIn → https://goo.gle/3ZukgiH Erika on X → https://goo.gle/3XXGBUR Do I Need an SEO? → https://goo.gle/4dabZUb SEO Starter Guide  → https://goo.gle/42alrmy   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

SEO for Series Unlocked

Send us a Text Message.Subscribe to the TellyCast YouTube channel for exclusive TV industry videosOn this week's show we're going back to the TellyCast Brand Funded Entertainment Summit.The Future of Digital Branded Content panel is moderated by COLabX's Matt Ford and features Rupert Britton Head of Creative Strategy at Publicis Media, LA Ronayne, Executive Creative Director at LADbible Group and Manager of the Sidemen Jordan Schwarzenberger.The show was recorded at 180 Strand as part of the TellyCast Brand Funded Entertainment Summit at Advertising Week Europe.Support the showFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTokSupport the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK's biggest podcasts and was acquired earlier this year for an eight-figure sum. The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and bespoke partnerships, it has found unique solutions to both of those issues. We get into all the details of how they've managed to crack the code, where inspiration for the business came from, and what's next after the capital injection from their recent acquisition. Please enjoy this conversation with Matthew Sherry.  For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Media (00:01:44) The Genesis of Platform Media (00:04:26) Innovative Podcast Strategies (00:05:22) Monetization and Marketing Tactics (00:06:06) The Good, The Bad, and The Rugby Success Story (00:07:24) Expanding Beyond Podcasts (00:10:33) Challenges and Future Plans (00:13:48) Social Amplification and Content Distribution (00:15:40) Revenue Models and Commercial Strategies (00:21:02) Adapting to Market Changes (00:30:52) Exploring Partner Deals and Opportunities (00:32:59) Benefits of Partnering with Big Companies (00:35:20) Engaging Talent for Successful Partnerships (00:37:43) Challenges and Success in Branded Content (00:41:09) The Big Announcement: Business Acquisition (00:45:16) Looking to the US Market for Inspiration (00:48:36) Debrief

If you're a listener to Thoughts on the Market you may be interested in Season 2 of our podcast: What Should I Do With My Money? ----------------Money is emotional and that can make it difficult to know if we're making the right decisions. This season, the stakes are high. From prenups to passing a legacy to their children, from affording a dream home to literally wanting to save the planet, our guests get to the heart of what matters to them most and you get answers to some of the questions you might have yourself. No matter where you are with your finances, you don't have to navigate them alone. Our Financial Advisors show once again that a little guidance can go a long way. Join us to hear how a conversation can turn concern into confidence, hosted by Morgan Stanley Wealth Management's Jamie Roô.-----This material has been prepared for educational purposes only. It does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Morgan Stanley Smith Barney LLC (“Morgan Stanley”) recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Morgan Stanley Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives.Important information about your relationship with your Financial Advisor and Morgan Stanley Smith Barney LLC when using a Financial Planning tool. When your Financial Advisor prepares a Financial Plan, they will be acting in an investment advisory capacity with respect to the delivery of your Financial Plan. To understand the differences between brokerage and advisory relationships, you should consult your Financial Advisor, or review our Understanding Your Brokerage and Investment Advisory Relationships brochure available at https://www.morganstanley.com/wealth-relationshipwithms/pdfs/understandingyourrelationship.pdfYou have sole responsibility for making all investment decisions with respect to the implementation of a Financial Plan. You may implement the Financial Plan at Morgan Stanley Smith Barney LLC or at another firm. If you engage or have engaged Morgan Stanley, it will act as your broker, unless you ask it, in writing, to act as your investment adviser on any particular account.Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.Environmental, Social and Governance (“ESG”) investments in a portfolio may experience performance that is lower or higher than a portfolio not employing such practices. Portfolios with ESG restrictions and strategies as well as ESG investments may not be able to take advantage of the same opportunities or market trends as portfolios where ESG criteria is not applied. There are inconsistent ESG definitions and criteria within the industry, as well as multiple ESG ratings providers that provide ESG ratings of the same subject companies and/or securities that vary among the providers. Certain issuers of investments may have differing and inconsistent views concerning ESG criteria where the ESG claims made in offering documents or other literature may overstate ESG impact. ESG designations are as of the date of this material, and no assurance is provided that the underlying assets have maintained or will maintain and such designation or any stated ESG compliance. As a result, it is difficult to compare ESG investment products or to evaluate an ESG investment product in comparison to one that does not focus on ESG. Investors should also independently consider whether the ESG investment product meets their own ESG objectives or criteria.There is no assurance that an ESG investing strategy or techniques employed will be successful. Past performance is not a guarantee or a dependable measure of future results.Insurance products are offered in conjunction with Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.Signal Awards 2023 – Bronze WinnerSource: Signal Award Winners (October 2023) 2023 Signal Awards receive votes from the public voting stage, podcast fans cast over 130,000 votes for the Signal Listener's Choice award. Signal Award Winners were selected by the Signal Academy. Morgan Stanley Smith Barney LLC is not affiliated with Signal Awards. For more information, see www.signalawards.com. ©2024 Morgan Stanley Smith Barney LLC. Member SIPC.FCS Portfolio Awards 2024 – BronzeSource: Financial Community Society Portfolio Awards (May 2024) 2024 FCS Portfolio Awards. The Portfolio Awards competition recognizes creative excellence in marketing communications work from financial companies, with Gold, Silver and Bronze trophies awarded for Branded Content. This year's panel comprised 49 senior executives from financial firms and communications agencies. Morgan Stanley Smith Barney LLC is not affiliated with Financial Communications Society. For more information, see https://thefcs.org/portfolio-awards. ©2024 Morgan Stanley Smith Barney LLC. Member SIPC.Shorty Awards Finalist 2024Source: Shorty Impact Awards (May 2024) 2024 Annual Shorty Impact Awards. The Shorty Awards winners and honorees, including Finalists, Gold, Silver, and Bronze Honorees; are chosen by the Real Time Academy. The decision is made based on three main criteria: purpose/impact, creativity, strategy & execution, and engagement. Morgan Stanley Smith Barney LLC is not affiliated with the Shorty Impact Awards. For more information, see https://shortyawards.com/impact-awards/rules/. ©2024 Morgan Stanley Smith Barney LLC. Member SIPC.Webby Award Nominee 2024Source: 2024 Webby Awards (May 2024) The Webby Awards is the Internet's most respected symbol of success. The 28th Annual Webby Awards received nearly 13,000 entries from all 50 states and over 70 countries worldwide. Podcasts: News & Politics, Best Host, Best Series, Best Live Podcast Recording & more. Associate Academy members are former Webby winners and nominees and other invited industry professionals who are leaders in their peer groups because of their creative and technical accomplishments. Associate members are invited to take part in Round 1 Judging, the initial phase of the Webby evaluation process. Morgan Stanley Smith Barney LLC is not affiliated with The Webby Awards. For more information, see https://www.webbyawards.com/. ©2024 Morgan Stanley Smith Barney LLC. Member SIPC.© 2024 Morgan Stanley Smith Barney LLC. Member SIPC.CRC# (3566982 05/2024)

Today we welcome Dan Fisher & Brett Singer Bottle Rocket Media (bottlerocketmedia.net)! Takeaways -Starting a business earlier can be a regret for many entrepreneurs -Transitioning from the traditional broadcast industry to the digital content space can be challenging but rewarding -Networking and leveraging professional connections can be crucial for finding clients and growing a business -Delegating tasks and focusing on running the company is important for business growth and success Affordability of equipment has made it easier for individuals to get into video production -Storytelling is more important than the gear in creating compelling videos -Video production companies should consider diversifying their services, such as offering SEO strategy -Branded content focuses on storytelling and promoting a brand or lifestyle -Dealing with specific client requests can be challenging, but building relationships with clients and agencies is crucial Creating branded content and passion projects can attract clients and showcase your skills and creativity. -Access to interesting people and organizations is crucial for creating compelling stories. -Adding a dedicated social media person to capture behind-the-scenes content can enhance a production and provide additional value to clients. -AI is a growing trend that may impact the industry in the future. -In-house content creation is becoming more prevalent, with displaced marketing professionals and film students seeking immediate and frequent content for social media platforms. Chapters 00:00 Regrets and Starting a Business 13:06 Transitioning to the Digital Content Space 15:57 Networking and Leveraging Professional Connections 23:26 The Affordability of Equipment and the Importance of Storytelling 28:06 Business Expansion: SEO Strategy and Branded Content 33:44 Challenges of Dealing with Specific Client Requests 46:41 Building Relationships with Clients and Agencies 48:05 Introduction and the Power of Branded Content 49:13 The Importance of Access in Storytelling 51:42 Adding a Dedicated Social Media Person to Productions 59:18 The Potential Impact of AI on the Industry 01:06:15 The Rise of In-House Content Creation SPONSORS: Canada Film Equipment: https://www.CanadaFilmEquipment.com Audio Process: https://www.Audioprocess.ca

ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at  MediaCorp for a discussion on branded content. On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a short-form world Tickets are still available for ATS Singapore - get yours now.

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosWe're back again with our second show from the recent TellyCast Brand Funded Entertainment Summit at Advertising Week Europe in London.Our guests are Jordan Schwarzenberger, co-founder of Arcade Media and manager of The Sidemen, Matt Campion Co-Founder & Creative Director of Spirit Studios, Matt Ford CEO and Co-Founder of CoLab X, Eddie Scott Creative Director of Acast Creative and Dominic de Terville Director of Branded Content & Audio at Zinc Media Group.Support the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Jason has been a trusted leader on amazing global brands including Apple, @Meta (AR, VR and Metaverse), TikTok, Amazon, The Walt Disney Company Pixar Animation Studios, American Honda Motor Company, Inc. and UNICEF. He's helped build and empower departments fueled by pride and passion, which has inevitably led to some breakthrough creative work spanning digital, social, performance, influencer, partnerships, traditional channels and the metaverse. He's currently leading all marketing for Hyundai Motor Company (현대자동차), Genesis and several other global brands. Other points of interest: Developed and wrote Apple “Mac vs PC” campaign (Campaign of the Decade by ADWEEK and Top 15 Campaigns of the Century by AdAge). Adweek Top 30 Creative Director + Campaign UK 40 Over 40 Top Digital Creatives. Winner of Grand Effie, Cannes Lions International Festival of Creativity Gold Lions in Film, Cyber, Design, Health and Branded Content & Entertainment. Emmy nom. Author of Creative Directions: Mastering the Transition --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

The crucial debate between organic and paid advertising. Paid ads are quicker and more predictable results, but organic has the potential to produce an even higher roi. Paid advertising allows for consistent traffic flow and scalable sales, which are essential for building a real business as opposed to a hobby. Paid ads provide control and predictability, making it easier to achieve revenue goals and demonstrate profitable acquisition channels, a critical factor when selling a business to potential buyers. Organic growth, while valuable in the long run, is less predictable and takes longer to yield significant returns.Successful businesses need a balance of both paid and organic strategies. While paid ads offer immediate returns and scalability, organic content is a long-term investment that enhances brand value and trust. Effective paid advertising requires testing, optimization, and a solid product or service. By understanding and leveraging both paid and organic methods, businesses can achieve sustainable growth and improved valuations.CHAPTER TITLES1:17 - The Importance of Both Paid Ads and Organic Growth 1:50 - Why Paid Ads are Essential for Business Consistency 2:51 - Comparing Paid Ads to Organic Growth4:03 - Analogies: Paid Ads vs. Organic Growth4:29 - The Challenges and Benefits of Paid Ads 5:10 - The Long-Term Value of Organic Growth6:17 - Building a Balanced Strategy 6:56 - Organic Growth as a Long-Term Strategy 7:15 - Paid Ads and Business Valuation 8:44 - Examples of Big Brands Using Paid Ads9:10 - The Role of Different Types of Paid Traffic 10:39 - The Myth of Affording Paid Ads 11:58 - Personal Success Stories with Paid Ads12:42 - Integrating Organic Growth and Paid Ads 12:56 - Creating Viral and Branded Content for Organic Growth14:33 - The Importance of Testing in Paid Ads 14:51 - Guidance for Members on Paid and Organic Strategies 16:06 - Summary and Final Thoughts on Paid vs. OrganicConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosThis week's show is a special episode recorded at the first TellyCast Brand Funded Entertainment Summit in association with 53 Degrees North Media at Advertising Week Europe in London, where brands, agencies marketers and producers came together to debate the key issues and opportunities in brand funded programming.Our guests are Bhav Chandrani - Director of BE Studio at ITV, Adam Middleton, Senior Creative Strategist at Channel 4, Claire Prince, Head of Branded Entertainment at EssenceMediacom, Laura Hopson, Marketing Executive at UTA and Roberta Zamboni, Global Head of Branded Content and Sponsorship at Fremantle. Video interviews with more of our speakers and delegates from the event in the weeks ahead on our YouTube channel so why head over there and hit subscribe. And we'll also be publishing some of the panel sessions as podcasts in the coming weeks so stay tuned for those.Support the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

In this insightful episode, we explore the future of branding, marketing, and consumer engagement in the metaverse and spatial internet era. Our guest is seasoned digital brand strategist Charlie Ferguson, who shares his thoughts on extended reality (XR), immersive virtual worlds, user-generated experiences, and the convergence of technologies driving this metamodern shift. We dive deep into the evolution of VR/AR, discussing the major technological hurdles that still need to be overcome for mainstream metaverse adoption. Charlie provides a fascinating perspective on interoperability across metaverse platforms and the emergence of decentralized "Fediverses." The conversation also covers how brands can embrace user-generated content and virtual co-creation in this new paradigm. From virtual McDonald's franchises created by fans to overlaying experiences on games and products, we unpack the ownership and IP challenges companies will face. Chapters 00:00 Introduction and Personal Background 06:27 The Evolution of VR and Apple's Entry into the Market 21:25 Leveraging User-Generated Experiences in the Metaverse 22:22 The Rise of Branded Content in the Metaverse 22:51 Virtual Concerts on Gaming Platforms 24:18 The Intersection of Gaming and Music 25:03 The Youth and Future of the Metaverse 30:22 The Gamification of Virtual Concerts 32:18 Interoperability and the Future of the Metaverse Links Charlie Ferguson's Linkedin: ⁠https://www.linkedin.com/in/solidferguson/⁠ Charlie's article that inspired this episode: https://medium.com/@maince/working-title-the-metaverses-unconventional-take-on-mcdonald-s-2fb25c9cf3b0 Charlie Ferguson's Medium: https://medium.com/@maince Charlie Ferguson's Twitter: https://twitter.com/maince Other links mentioned in this episode Shameless plug for my brother Sebastien who is an Immersive experience producer and DP. Check out his work, it is impressive https://www.sebastienhameline.com/case-studies-1 https://www.sebastienhameline.com/case-studies-1 Statista VR/AR adoption article https://www.statista.com/chart/28467/virtual-and-augmented-reality-adoption-forecast/ Wired's Neil Stephenson named the metaverse, now he is building it // https://www.wired.com/story/plaintext-neal-stephenson-named-the-metaverse-now-hes-building-it/ Matthew Ball's The Metaverse: How it will revolutionize everything https://www.amazon.com/Metaverse-How-Will-Revolutionize-Everything/dp/1324092033 Steve Jobs answers rude question: https://www.youtube.com/watch?v=oeqPrUmVz-o Microsoft CEO Steve Ballmer laughs at Apple iPhone https://www.youtube.com/watch?v=nXq9NTjEdTo

On this episode, we were invited to record at Manchester City's Studio 1 to discover how the club's creative content and production hub, City Studios, which includes a purpose-built facility in the heart of the club's training grounds has supercharged the club's branded content and fan-first video output. Our guests on this show are Gavin Johnson, Media Director at City Football Group, and Graham Belshaw, Head of Live Content for Manchester City. We discuss the creation of the club's Match Day Live show and its role in fostering fandom worldwide, as well as ‘Together', Manchester City's behind-the-scenes documentary content. With ‘Together: Treble Winners' having premiered on Netflix on April 2nd, we find out what it takes to produce the show, why it needs to cover more than what happens on the pitch and the club's wider distribution strategy for video content. Learn more about your ad choices. Visit megaphone.fm/adchoices

Redator, escritor e roteirista, tem passagem pelas agências como Almap/BBDO, Ogilvy, Age, Wunderman e Mohallem/Artplan. Publicou 7 livros e o primeiro romance GO foi escolhido pelo MEC e está nas bibliotecas dos colégios do Brasil todo. Outras obras são: "Manual de Sobrevivência para Suicidas (Poesia, 2010), "Mr. Blues & Lady Jazz"​ (Romance, 2011), "Uma Vida Imaginária"​ (Romance, 2012) e "Reversíveis" (Teatro, 2013), "Não existem super-heróis na vida real" (HQ, 2017) e "Valdisnei Um Dois Três Quatro da Silva" (Romance, 2017). Participou também de seriados "Destino São Paulo" (HBO, 2012), "Tempero Secreto" (GNT, 2016), longa "Superpai" (2015), Porta dos Fundos (FOX, 2017) e "7 Prisioneiros (Netflix, 2021). Foi finalista dos prêmios New Hampshire Theater Award de melhor texto e peça (EUA, 2016), Prix Jeunesse de melhor animação (2017) e Roteirista no Prêmio HQ Mix (2018). Venceu Ibero Challenge 2021, incluindo melhor roteiro. Escreveu, produziu e dirigiu o filme “Diário da Imigração” que celebra 60 anos da imigração coreana no Brasil do Consulado Geral da República da Coreia. É também especialista em Branded Content, transformando qualquer conteúdo em seriados, filmes ou qualquer outro formato audiovisual.

About Darshana Bhalla, Founder & CEO, D'Artist Talent Ventures:Darshana Bhalla is an innovative and thoroughbred entrepreneur and leader for over 20 years in the media and entertainment industry. She has the ability and vision to envisage future trends and innovations, a creative entrepreneur with an acute sense of business. Darshana's experience varies from starting her own company at the age of 28 and partnering with India's largest homegrown communication conglomerate Madison Communications  (advertising veteran Sam Balsara's company) to forming a company called Madison and  Teamwork's Entertainment Solutions (MATES). She started the Entertainment vertical and was a pioneer in branded content, celebrity management, and solutions for over 18 years. Her work has won her several accolades at prestigious Advertising Events like Abby's and EMVIES  for Creative and Media innovations. She successfully ran MATES for 13 + years. In 2018, she decided to move on from MATES and look at the media, entertainment, and sports industry through the lens of a new media landscape of deeper associations with Creators, Digital Platforms,  Intellectual Properties, Branded Content, Celebrity Solutions, and Sponsorships. Her revenue-focused, stoic, and creative vision-led business plan, along with an extremely high network in the media and entertainment industry led to investments from TTS: IO (Rana Kapoor's Family office) to form DO IT Talent Ventures.  In 2020, as an entrepreneur, Darshana faced and rose above an extremely difficult phase of entrepreneurship which is the sudden truncation of the association with TTS: IO, along with the global crises of the pandemic. However, as a leader, she withheld the business and social exigencies and came out even stronger within a year to bring back the business to normalcy.  During this phase, with a lot of difficulty, she exited the partnership with TTS: IO and started her own venture D'Artist Talent Ventures. Not only did she retain the team, but also brought back the business to normalcy within a year, despite the ongoing pandemic.  D'Artist Talent  Ventures continues to grow at a healthy rate and expand its horizon to the ambitious objectives set out in the space of Entertainment and Sports. Darshana with her experience of managing the business, and being on both sides of IP ownership has an in-depth understanding of Media Properties and their P&L.

El día de hoy nos acompaña Carlos Morett, un director, productor y emprendedor de nacionalidad española. Estudió Ciencias de la Comunicación en la Ciudad de México, para posteriormente continuar su formación en cine y VFX en EE.UU. y Canadá, con una Maestría y Doctorado en Madrid. Cuenta con una gran experiencia en ventas, liderazgo y gestión empresarial, así como en marketing digital y Branded Content. En cine, ha dirigido tanto en México como en España. En 2020, estrenó su largometraje original ‘La rebelión de los Godínez', producido por Corazón Films y Netflix. Además, ha dirigido campañas para grandes marcas como Pepsi, Coca-Cola, Cinemex y NFL. En 2020, obtuvo su certificación como speaker en EXMA. Un episodio cargado de información interesante para todos, comencemos."

El día de hoy nos acompaña Carlos Morett, un director, productor y emprendedor de nacionalidad española. Estudió Ciencias de la Comunicación en la Ciudad de México, para posteriormente continuar su formación en cine y VFX en EE.UU. y Canadá, con una Maestría y Doctorado en Madrid. Cuenta con una gran experiencia en ventas, liderazgo y gestión empresarial, así como en marketing digital y Branded Content. En cine, ha dirigido tanto en México como en España. En 2020, estrenó su largometraje original ‘La rebelión de los Godínez', producido por Corazón Films y Netflix. Además, ha dirigido campañas para grandes marcas como Pepsi, Coca-Cola, Cinemex y NFL. En 2020, obtuvo su certificación como speaker en EXMA. Un episodio cargado de información interesante para todos, comencemos." Learn more about your ad choices. Visit megaphone.fm/adchoices

Wharton's Barbara Kahn and Dave Reibstein speak with Andre Woolery, Senior Vice President of Branded Content at REVOLT about Revolt's engagement with the community, how they connect brands with artists, how they incorporate tech and AI into the platform, and more. Hosted on Acast. See acast.com/privacy for more information.

Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren VetranoMost publishers grew their ad offerings last year, with a focus on branded contentAuthentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco LewisSubscriptions, Not an Endangered SpeciesSiriusXM to Lay Off 160 Employees, About 3% of WorkforceResearch Database Snapshot

Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren VetranoMost publishers grew their ad offerings last year, with a focus on branded contentAuthentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco LewisSubscriptions, Not an Endangered SpeciesSiriusXM to Lay Off 160 Employees, About 3% of WorkforceResearch Database Snapshot

As the branded content market has surpassed 20 Billion USD, and Art Basel attendees peaked at 80,000 visitors last year, more and more activations are taking over Art Basel Miami every season. For this episode, we're joined live by New York City based visual artist and creative director Alex Alpert to share how this international art week has helped shape his career, why he prefers creating with brands, and his unique journey to becoming an artist.Working as a street artist while studying music in school - Alex went on to build a career at Universal Music Group (UMG). Here, he excelled in brand partnerships, marketing and artist relations.While at UMG, he expanded his practice as a visual artist. He began by making pieces for the musicians he worked with, and created live art during concerts and events. After a few years, he was painting murals around the country, drawing live at huge events, and collaborating with major brands, like Nike, American Express, and Formula 1, and celebrities like Doja Cat and The Weeknd. In partnership with Baileys Irish Cream and recorded live and produced during NRVLD's Art of Wellness events during Art Basel Miami, this episode explores an important conversation on collaborations between the art world, commerce and brands, and best ways to blend with authenticity to keep powering society and the world.  Connect with Alex Alpert on Instagram and online here. Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedInMusic by: Yugy

In this episode of the Us People Podcast, we journey back in time to engage in a captivating conversation with Sam Fenner, a brand content producer at Global, Presenter, VoiceOver, and co-founder of soundcheck. Our dialogue encompasses a diverse array of topics, offering insights into Sam's background, passions, and perspectives while illuminating the triumphs and challenges of navigating the media industry. As we prepare to conclude season four of the Us People Podcast, we aim to inspire our audience by spotlighting the promise embodied by the emerging generation and the transformative power of hope.•⁠  ⁠Sam's origins in Cambridge•⁠  ⁠His fervent love for radio and production•⁠  ⁠Overcoming age-related barriers in the media industry•⁠  ⁠Embracing self-reflection and personal identity•⁠  ⁠Sam's unexpected passion for cooking•⁠  ⁠The unpredictable nature of the future and more"Life's most profound lessons are often learned unexpectedly, amidst the unscripted moments and unforeseen journeys that shape our existence to live." - Savia RocksWebsite: https://www.linkedin.com/in/sam-fenner/?originalSubdomain=ukHost, Creator & Producer: Savia RocksArtist of Theme Song:  IAMSUUBIPodcast Audio Editor: Savia RocksCreative Director:  Philippa MichaelWriter & Producer of Theme Song: Savia Rocks &  IAMSUUBI Become Part of The Us People Podcast Community and donate: https://donorbox.org/us-people-podcastSavia Rocks Website: https://www.savia.rocks/Support the show

Today, we're joined by Kaki Orr, the Creative Director for Branded Content at The North Face. After a career as a professional skier where she was sponsored by The North Face, Kaki joined the company and has since led the charge to create mesmerizing films of their athletes skiing, climbing, and running across many of the world's most remote and breath-taking mountains. We've talked a lot on this show about content to commerce but in many ways this conversation covers the reverse; commerce to content. We talk to Kaki about creating authenticity while achieving The North Face's goals, how these epic films come together, and how she thinks about risk throughout the process. Please enjoy this conversation with Kaki Orr. Watch Kaki's work: The North Face Presents: Lhotse ft. Hilaree Nelson and Jim Morrison The North Face Presents: Earthside For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Show Notes: (00:01:50) - Kaki's background before joining The North Face (00:05:52) - Overview of her role today  (00:10:17) - Defining success (00:11:45) - Which stories are picked  (00:14:15) - General project timelines  (00:16:03) - The logistics of their films  (00:18:24) - Budget allocation and coordination  (00:20:13) - Building teams around an athlete  (00:22:52) - Leaving room for the unexpected  (00:26:19) - Managing talent and project risk  (00:31:20) - Finding effective distribution channels  (00:36:38) - Other brands that inspire Kaki  (00:38:10) - Fundamentals of making a great documentary  (00:40:34) - What she'd like to achieve over the coming decade (00:42:40) - Debrief Learn more about your ad choices. Visit megaphone.fm/adchoices

What is happening in the world of fashion, what colors prevail and where does Mexican fashion stand in all of this? Claudia Cándano talks about her passion for fashion and how she incorporates color at ELLE while she is key on taking fashion to a broader audience. With more than 14 years of experience in the world of fashion and lifestyle journalism, Claudia Cándano began her career at InStyle Mexico as Fashion Editor, where she headed one of the most successful and proactive fashion teams in the Mexican publishing industry. This experience and the consolidation of her own iconoclastic style led her to the direction of the fashion area of ELLE Mexico, and later, as Editor in Chief of ELLE Mexico, as well as ELLE Decoration and ELLE Man where she has given an important turn to the communication of the media. She has built a team recognized as one of the best in the Mexican publishing industry. Claudia has also excelled as a stylist for various celebrities and has given creative advice to designers for the creation of their collections. She studied Graphic Design at the Universidad Iberoamericana in Mexico City and her unmistakable signature has been continuously perfected with renowned courses, such as Fashion Studies at Parsons The New School for Design, in New York. Art Direction for Fashion and Fashion Journalism, at The University of the Arts, London Central Saint Martins, in England.Claudia led for 4 years the efforts of the successful project Mexico Diseña by ELLE, as project director and jury leader of the TV series with the same name. From her efforts in different platforms, she created Hablemos de moda #ELLEPodcast, the first fashion podcast in Mexico.Thanks to her trajectory, she continues as Editor in Chief of ELLE, but also serves as Editorial Director of Grupo Expansión's soft news brands, being in charge of media such as Quién, ELLE, ELLE Decoration, ELLE Man, Aire and Life & Style. She is also in charge of the group's Branded Content area.Thank you for listening! Follow us through our website or social media!https://www.thecolorauthority.com/podcasthttps://www.instagram.com/the_color_authority_/https://www.linkedin.com/company/78120219/admin/

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?" As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience." In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how to convince your clients of the necessity of content. To connect with Zachary Slingsby, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Would you believe that one magazine  could transform the narrative around Black culture in media? Meet Stephanie Dunivan— ESSENCE Magazine VP of Branded Content & Video,  an integral member of Essence who has been at the forefront of iconic moments in the Black community. From being a team  member during the Free & AJ Days at 106 & Park to now shaping culture at Essence, her journey is one of passion and purpose. Her insights on work culture, leadership, and dealing with pivotal societal moments like George Floyd's death, are not just reflective but also inspiring. Ever wondered about the magic behind the Essence Festival? Well, im convo with Loren LoRosa, Stephanie peels back the curtain to reveal how this cultural extravaganza is more than just a celebration, it's a powerful platform for dialogue and progression. We also dive into the enduring legacy of Essence Magazine, a publication that has firmly embedded itself within the community. Stephanies insights on how the magazine navigates monumental cultural moments, its ongoing relevance, and the role it plays in driving movements forward, offer a riveting perspective on the evolution of media. For anyone interested in the media landscape, and the indelible impact of Essence, this episode is a goldmine of information.Support the show

Journalist Maressa Brown joins Julia to discuss her new book, Raising Baby by the Stars. She explains how astrology can teach you about your child and support your parenting. Maressa also made a few major life pivots that found her restructuring her life as a married woman employed in lifestyle journalism in NYC to a single woman freelance writing for women's magazines in LA.  Now engaged, Maressa and her fiancé are currently going through IVF, and Maressa shares the raw emotions of being in the midst of a fertility journey. Don't miss this episode of Stork'd.    IN THIS EPISODE:   [03:07] Maressa shares who she is and how astrology framed her life from infancy. She also discusses moving from one form of journalism to another [11:56] Maressa outlines how a child's natal chart will reflect what they become and what characteristics they will have [14:13] Discussion of the north and south nodes and how they connect with the planets. She talks about Gemini, Mercury and Aquarius [17:01] Maressa shares that there are connections between a child's planetary placement and the parents and how astrology becomes another tool in your toolkit of parenting [25:12] Maressa discusses how she met her fiancé and how she created the life she dreamed of, and the most significant challenge she faced moving from New York to LA [34:42] Maressa discusses her infertility journey and how she and her fiancé handle the discouragement and encourage one another [42:22] Maressa tells how you need to stand up for yourself going through the IVF process, and she expresses what family means to her   KEY TAKEAWAYS:   Maressa's book discusses how astrology predicts your child's emotional well-being and how they grow, learn, and develop. A parent can clash with their child because of their signs A person needs to stand up for themselves when seeing a doctor. Self-advocacy is critical.     RESOURCE LINKS: Stork'd - Facebook   Stork'd - Instagram   Stork'd - YouTube    Maressa Brown - Website   Maressa Brown - Facebook   Maressa Brown - Instagram   BIOGRAPHY:   I'm a Los Angeles-based journalist, author, and astrologer with nearly two decades of professional experience covering lifestyle, astrology, parenting, and pop culture. Whether I'm delivering expert-voiced astrology writing, doing one-on-one interviews with celebrities like Jane Fonda, Channing Tatum, Serena Williams, Jimmy Fallon, or Mindy Kaling, developing and penning my signature monthly horoscopes for publications like InStyle or brands like Geico or Neutrogena, or tackling in-depth features on buzzworthy trends, my copy is conversational and substantive. I have appeared in live and taped-to-air video segments as a commentator on WGN-TV and Good Morning America. My content area specialties include Health, Love & Sex, Astrology, Parenting, Pop Culture, News & Politics, Beauty & Style, On Camera, and Branded Content. A graduate of Emerson College, I'm also a member of the International Society for Astrological Research (ISAR) and the Authors Guild.