Podcasts about rfps

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Best podcasts about rfps

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Latest podcast episodes about rfps

Bricks & Bytes
AI Price Collapse, Data Center Boom, Japan 1989 Warning, & Why Corporate RFPs Are Broken

Bricks & Bytes

Play Episode Listen Later Aug 14, 2026 58:58


"The US is dangerously close to the brink of being Japan 1989."That is not a hot take from a doom account. That is Patric on this week's Bricks, Bucks & Bytes, laying out why asset overvaluation in private markets and infrastructure has him worried about stagflation.On this episode:✅ Why data center contractors are sitting on 11.4 months of backlog while everyone else has 7.5✅ The AI productivity story corporate America still cannot prove with real numbers✅ Why the construction RFP process is fundamentally broken, and who is actually responsible for it✅ What Meta's new partnership with North America's Building Trades Unions means for the data center buildoutDustin DeVan put it plainly: "You can't now build a project that much cheaper."Where do you land? Are we in a two speed economy that eventually corrects, or is this just what infrastructure spending looks like now? Tell us why we're wrong.#bricksandbytes #bricksbytes #bricksbucksandbytes #aec #construction #constructiontech #ai #vcOur Sponsors:BreadCrumb- 50,000+ projects globally. All running safer, faster, with Breadcrumb. - breadcrumb.coAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters00:00 Intro01:08 Welcome Back and Personal Updates03:43 Exploring Proto Town and Bedrock Robotics06:41 Travel Frustrations and Unexpected Adventures09:30 The Concept of Proto Town in Europe12:12 AI Price Collapse and Economic Implications14:58 Data Center Boom and Its Effects17:31 Market Dislocations and Construction Industry Insights19:51 Interest Rates and Economic Perspectives22:50 Potential Risks and Future Predictions25:39 Final Thoughts on Economic Trends30:38 Understanding Time vs. Cost Savings32:07 The Role of Technology in Construction33:36 Owners and Technology Awareness34:41 The Importance of Pricing Optionality36:14 The Shift in AI Pricing and Accessibility38:42 Navigating AI Models and Corporate Needs43:50 Leadership and Product Understanding45:54 Governance and AI Deployment Challenges53:34 Rethinking RFP Processes for Better Outcomes56:25 Meta's Role in Construction Training Initiatives 

Tea and Timbits
RFPs: Win It, Reshape It, or Walk Away

Tea and Timbits

Play Episode Listen Later Aug 12, 2026 21:30


RFP arrives.Cue excitement.Then, occasionally, several days of frantic proposal writing followed by the dawning realisation that perhaps we should have asked a few questions first.In this week's episode, we talk about the three broad choices we think businesses have when an RFP lands:Try to win it. Reshape the process. Or walk away.The important bit is deciding which one before mobilising half the company, cancelling everyone's weekend, and asking AI to produce 47 slightly different versions of the executive summary.We cover why even an RFP from an existing client should be treated as a fresh opportunity, why you still need to qualify the buyer, budget, stakeholders and competitive landscape, and why procurement's process does not automatically have to become your entire sales process.We also touch on something we're starting to notice more with AI: it can compress an extraordinary amount of work into a much shorter period… which is brilliant, until your brain sends you an invoice.Our main takeaway?Permission to participate is not probability of winning.If you're responding to RFPs, that distinction can save an enormous amount of time, energy and disappointment.

WBSRocks: Business Growth with ERP and Digital Transformation
WBSP891: Scale Growth by Understanding How to Save 30% on ERP Selection Costs Through ERP RFPs, an Objective Panel Review

WBSRocks: Business Growth with ERP and Digital Transformation

Play Episode Listen Later Aug 11, 2026 60:48


Send us Fan MailMost ERP initiatives struggle not because of technology limitations but because of misalignment among business stakeholders, IT, and software vendors. Organizations often move too quickly into product demonstrations without establishing structured requirements, assuming the software will naturally adapt to their processes. This webinar explores how a well-designed ERP request for proposal (RFP) serves as a strategic cost-control tool rather than a procurement formality. By creating clear requirements, reducing ambiguity, and establishing a shared framework for evaluation, a disciplined RFP process helps organizations avoid costly implementation mistakes and make more informed ERP investment decisions.Video: https://www.elevatiq.com/events-and-webinars/erp-rfp-how-to-save-30-on-erp-selection-costs/Questions for Panelists?

The Modern Hotelier
#317: Navigating the Shifts Disrupting the Hotel Industry | with Kathleen Cullen

The Modern Hotelier

Play Episode Listen Later Aug 11, 2026 32:25


The hotel industry is undergoing a major transformation—and hotels that continue operating the way they always have may struggle to keep up.In this episode, David Millili sits down with Kathleen Cullen, Executive Vice President of PTG Consulting, to unpack the major shifts disrupting hospitality today. From the rise of AI and changing distribution models to B2B discount stacking, revenue management, technology, and evolving sales strategies, Kathleen shares what hotel leaders need to understand to stay competitive.Kathleen explains why hotels must rethink how they approach revenue, sales, marketing, PR, distribution, and technology—and why profitability, not simply top-line revenue, should be the ultimate goal. She also discusses how AI is changing the way travelers discover hotels, why fast and accurate responses to RFPs are becoming critical, and how independent hotels can use their flexibility as a competitive advantage.In this episode, you'll learn:How B2B distribution and discount stacking are disrupting hotel ratesWhy AI is becoming a new audience hotel must be discoverable throughShould Hotel Leaders Prioritize Profitability Over RevenueThe hotels can rethink sales and RFP response strategiesWhy creating a unique hotel story and customer experience mattersWatch the FULL EPISODE on YouTube: https://youtu.be/uBEODwtL2xYLinks:Kathleen on LinkedIn: https://www.linkedin.com/in/kathleen-cullen-ptgconsulting/PTG Consulting: https://www.ptgconsulting.com/For full show notes head to: https://themodernhotelier.com/episode/317Follow on LinkedIn: https://www.linkedin.com/company/the-..Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

Supply Chain Now Radio
The Buzz: The Procurement Mindset Shift That Modern Businesses Need

Supply Chain Now Radio

Play Episode Listen Later Aug 7, 2026 54:50


From rising diesel prices and geopolitical instability to new defense sourcing requirements and rapid advances in artificial intelligence, procurement and supply chain leaders are navigating a business environment where the traditional playbook no longer works. In this episode of The Buzz, powered by Toyota Automated Logistics, hosts Scott Luton and Allison Giddens welcome James Meads, founder of Entrepreneurial Procurement, for a timely discussion on the forces reshaping procurement and global supply chains. The conversation explores major investments in domestic manufacturing, the growing tension between lean inventory and supply chain resilience, and the ripple effects of diesel shortages and commodity inflation. The panel also examines new Pentagon sourcing and traceability policies, including the challenges of reducing dependence on critical materials from countries such as China and Russia. James explains why procurement teams must move beyond a process-driven, support-function mindset and begin operating more like entrepreneurial business partners. He also shares practical AI applications that can eliminate repetitive work, improve research, and help procurement professionals focus on higher-value decisions without automating broken processes or relying on poor data. Key Takeaways: Why companies such as GE Aerospace and General Motors are investing heavily in domestic production, supplier resilience, and access to critical components How geopolitical instability is forcing businesses to reconsider just-in-time inventory strategies and qualify additional suppliers Why higher diesel prices can create widespread inflation across transportation, agriculture, manufacturing, and consumer goods The opportunities and risks associated with new defense sourcing, supply chain mapping, and material traceability requirements Why procurement leaders must advocate for investment, communicate their value, and adopt a stronger ownership mindset Practical AI use cases that can reduce manual work in procurement, including data entry, supplier research, category strategies, RFPs, and RFQs Why technology cannot successfully orchestrate broken processes or unreliable data How procurement teams can choose technology based on specific business problems instead of getting distracted by product demos and industry hype Procurement is no longer simply about controlling costs or processing transactions. It has become a critical source of resilience, innovation, risk management, and competitive advantage. Tune in to hear practical guidance on building stronger supplier strategies, selecting technology that solves real problems, and preparing your organization for a more uncertain and fast-moving global business environment. Additional Links & Resources:  Learn more about Toyota Automated Logistics: https://toyota-automated-logistics.com/ The latest edition of “With That Said”: https://bit.ly/WTS-2-August-2026 GM invests in U.S. onshoring: https://bit.ly/GM-Invests-In-Onshoring-2026 “Diesel Supply Crunch”: https://bit.ly/4yQTEI1 The White House issues executive order on DoD procurement: https://bit.ly/New-Executive-Order-for-DoD-CriticalMinerals Download the Procurement Tech Map from James Meads: https://resources.entproc.com/tech-map-for-mid-market-businesses Connect with James Meads: https://www.linkedin.com/in/james-meads/ Upcoming Live Programming:  https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now   Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join   Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVk WEBINAR- From Volume to Resilience: How Automotive Supply Chains Are Adapting to a New Market Reality: https://bit.ly/4f6SUGA WEBINAR- The Automotive Industry's Next Digital Breakthrough: https://bit.ly/4vhUwT4 WEBINAR- From Disruption to Stability: Building Resilient Logistics Solutions in a Rapidly Changing Global Market: https://bit.ly/3TguZMt WEBINAR- SAP AI Inside the Supply Chain: From Silo to Orchestration: https://bit.ly/4bvpz6K This episode was hosted by Scott Luton and Allison Giddens, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated episode page at: https://supplychainnow.com/thebuzz-procurement-mindset-shift-modern-businesses-need-1619 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at production@supplychainnow.com© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

K12 Tech Talk
Episode 276 - RFPs and New Gemini

K12 Tech Talk

Play Episode Listen Later Aug 7, 2026 44:11 Transcription Available


Josh, Chris, and Mark talk about a New Mexico state-mandated AI reading tool stirring privacy concerns, Google rolling out a student-facing Gemini tab in Classroom by default, new survey findings about post-RFP vendor behavior, and the growing trend of "vibe coding" inside districts. Oh, and how to handle teacher/classroom movements and changes. ———— Sponsored by: Meter VIZOR Fortinet Howard ManagedMethods Lightspeed NTP ———— Join the K12TechPro Community (exclusively for K12 Tech professionals) Buy some swag (tech dept gift boxes, shirts, hoodies...)!!! Email us at k12techtalk@gmail.com OR our "professional" email addy is info@k12techtalkpodcast.com X @k12techtalkpod Facebook Visit our LinkedIn Music by Colt Ball Disclaimer: The views and work done by Josh, Chris, and Mark are solely their own and do not reflect the opinions or positions of sponsors or any respective employers or organizations associated with the guys. K12 Tech Talk itself does not endorse or validate the ideas, views, or statements expressed by Josh, Chris, and Mark's individual views and opinions are not representative of K12 Tech Talk. Furthermore, any references or mention of products, services, organizations, or individuals on K12 Tech Talk should not be considered as endorsements related to any employer or organization associated with the guys.  

AI Tool Report Live
Inside the AI Hiring Pipeline: Interns, Apprentices, and Full-Time Coworkers | Vinay Gidwaney & Mike Sullivan, OneDigital

AI Tool Report Live

Play Episode Listen Later Aug 6, 2026 80:56


Vinay Gidwaney is Chief Product Officer and Mike Sullivan is Co-Founder and CEO of OneDigital, a 6,000-person, PE-backed benefits, HR, and wealth consultancy serving roughly 100,000 employers. Their contrarian bet: AI transformation has almost nothing to do with technology and everything to do with treating AI as talent. Instead of automating tasks, OneDigital built an internal hiring pipeline for AI, complete with job descriptions, an intern-to-apprentice-to-full-time promotion path, and performance improvement plans, and used it to avoid the layoffs most "AI transformation" playbooks assume are inevitable. Liam sits down with both of them to unpack the night Mike built a "disruption calculator" that showed OneDigital was on track to cut 1,800 of its 6,000 jobs, and how that all-nighter became the catalyst for a different strategy. They get into Ben, the AI coworker now handling daily conversations with 1,600 benefit consultants, why Vinay cites a claim from Lemonade's CEO that AI agents scored higher on customer empathy than human call center staff, the risk of companies "renting back" their own intelligence after gutting their workforce, and the thinking behind their upcoming book, Workforce Intelligence, releasing August 25th. Key Topics Covered Why treating AI adoption like rolling out a new CRM guarantees failure The failed early bet on automating RFPs, and why augmenting human thinking won instead The stat that proves AI adoption is personal: a manager's own AI use doubles their team's usage Building an AI "disruption calculator" overnight, and the 1,800-job number it produced OneDigital's three-part AI framework: coworkers, builders, and agents How OneDigital literally hires its AI: job descriptions, interns, apprenticeships, and performance improvement plans Meet Ben, the AI coworker fielding daily conversations with 1,600 benefits consultants Why they stay LLM-agnostic and separate the intelligence layer from the model and the harness The real risk behind AI cost metering: losing access to the intelligence your company now depends on A claim from Lemonade's CEO that AI agents beat humans on customer empathy Irreducible vs. reducible skills: how to decide what AI should do and what humans should keep The case for "faces, not headcount" and OneDigital's internal "humanity test" What's actually inside their upcoming book, Workforce Intelligence Episode Timestamps 00:00 Introduction 00:41 The thesis: AI transformation is about talent and leadership, not technology 02:44 Why treating AI adoption like a CRM rollout fails 04:29 Pitching VCs a "Workday for AI agents," and why it flopped 07:19 Why automating tasks failed, and augmenting human thinking won 11:20 The stat that changed everything: manager AI usage doubles team usage 15:04 Mike's personal epiphany and the "Claude" nickname from his family 18:10 Building an overnight "disruption calculator" with Claude and Replit 19:56 The result: a model showing 1,800 of 6,000 jobs at risk if nothing changes 21:11 Coworkers, builders, and agents: OneDigital's three-part AI framework 24:02 The AI hiring pipeline: job descriptions, interns, and apprenticeships 27:39 Meet Ben: the AI coworker now used by 1,600 benefits consultants daily 31:10 What's actually deployed: an LLM-agnostic stack with a separate intelligence layer 35:38 The metering and access risk: the Fable/White House security scare 39:56 Measuring "workforce intelligence": blending human and AI capability 50:07 Irreducible vs. reducible skills, and the Lemonade insurance AI-empathy example 53:38 The reskilling problem, and why human judgment stays irreplaceable 56:30 "Faces vs. headcount" and the company's internal "humanity test" 1:07:08 The origin of their book, Workforce Intelligence (out August 25th) 1:11:10 The risk of "renting back" your own intelligence after cutting your best people Learn more about OneDigital and the book Workforce Intelligence: https://www.onedigital.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikesullivanatdigital/ Connect with Vinay on LinkedIn: https://www.linkedin.com/in/gidwaney/ Partner Links Upgrade your AI toolkit: https://www.theaireport.ai/ai-executive-pass Subscribe to our free newsletter: https://newsletter.theaireport.ai/subscribe Join the community: https://community.theaireport.ai/checkout/the-ai-report-welcome-gift?coupon_code=WRTH Learn more about your ad choices. Visit megaphone.fm/adchoices

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Is AI Convincing Your Agency Clients They Don't Need You? with Devon MacDonald | Ep #924

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Aug 5, 2026 28:17


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do your clients show up to calls with AI-generated strategies that are mostly wrong, and you then spend half the engagement correcting their assumptions instead of doing the work? Have you had clients who used to trust your expertise now question everything, armed with a chatbot and a YouTube video? Today's featured guest is an agency owner who came up through programming, crossed into digital strategy, ran creative and media operations inside major holding company networks, and eventually went independent in search of the entrepreneurial freedom that corporate agency life could not offer. He goes into what AI is actually doing to the client relationship and what it means to train a team that can think rather than one that just produces faster. Devon MacDonald is the president of Cairns Oneil, a Canadian media agency serving clients across North America. His career began in computer programming in the 1990s, working in HTML and SQL for clients in sales and marketing before moving into digital strategy and eventually running a creative agency and then a media agency network inside major holding company structures. Five years ago, he went independent. He built a cross-functional AI team at his agency that includes both technical and non-technical members, operating from the belief that consumer insight and cultural understanding matter as much as data fluency in how AI gets applied. In this episode, we'll discuss: Clients who have decided AI makes them the expert Is the funnel dead because of AI? Will this skill disappear once we've completely stopped using it? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Problem With Clients Who Have Decided AI Makes Them the Expert Devon knows there was already an education deficit in marketing before AI arrived. A generation of performance marketers came into positions of influence having skipped foundational thinking around brand, audience, and strategy. AI compounded that gap by giving them the ability to produce high volumes of output that look credible but are built on faulty premises. As a result, clients now show up with hundred-question emails generated by a chatbot, convinced they have done the strategic work when they have not done any of it. The agency response to this cannot be frustration alone. It requires teaching. Devon's approach is to build client literacy around an abductive strategy: start with the vision, align everything to it, and use that alignment as the filter for which AI-generated inputs are worth pursuing and which are distractions. That kind of structured thinking is precisely what a client who watched one YouTube video about replacing their agency does not have. And it is exactly what keeps the agency relationship valuable even when the client has access to the same tools. Why the Funnel Is Not Dead, It Has Just Accelerated Devon once heard at a conference that the funnel is dead because of AI. He pushes back on this claim saying that the path to purchase has changed. The speed of it has changed. The surfaces where awareness, attraction, and acquisition happen have shifted. But the underlying logic, that a buyer needs to become aware of something before they can want it, and want it before they can buy it, has not changed and will not. The practical implication for agencies is that LLM optimization and branded search strategy are now front-line service offerings, not future considerations. Devon describes seeing this in RFPs already: clients are asking explicitly about model optimization and how agencies will help them show up in AI-generated answers. The agencies that can answer that question with a coherent framework are in a different conversation than the ones still positioning around traditional search rankings alone. The Skill That Disappears When You Stop Using It Devon shows genuine concern about what happens when a team stops doing the critical thinking and starts outsourcing it to AI. For instance, nobody knows how to navigate without Google Maps anymore. The skill atrophied because the tool made it unnecessary. The same thing happens to strategic thinking inside an agency when AI handles every first-order question without the team being required to form their own answer first. Devon's response to this is to build the AI team cross-functionally, including people whose value is not technical. The consumer insight person, the culture reader, the account lead who understands what a client actually means when they say something: those perspectives shape how AI gets applied. Removing them from the process in favor of pure technical fluency produces faster output that misses the point. Let's not forget that human judgment is embedded in the workflow, not bypassed by it. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Active Energy Podcast
On‑Site PPAs: Savings, Resilience, and the Business Case for Corporates

Active Energy Podcast

Play Episode Listen Later Aug 3, 2026 37:47 Transcription Available


Pascal Olin of Alight joins Russell Redding to dive into on‑site solar and behind‑the‑meter PPAs. They explain why on‑site solar plus storage can deliver bigger savings and resilience than offsite deals, outline key stakeholder, insurance and commercial risks, and share practical advice on structuring RFPs and scaling across multi‑site portfolios for faster deployment. What is onsite solar and why is it important?  On-site solar is when a company installs solar panels directly at its facility, such as on a rooftop, parking canopy, or unused land, to generate its own renewable electricity. This allows the business to reduce energy costs, lower emissions, and increase energy independence by producing clean power where it's used. Be sure to listen to an episode earlier this year with Pascal and Russell as they discussed the growing value of on-site (behind‑the‑meter) solar and battery storage for corporates.  Listen HERE: https://mcdn.podbean.com/mf/web/vjcx4rgbevft7ecw/RR_Week_33-_330_Pascal_ALIGHT8l3id.mp3     

Free Thinking Through the Fourth Turning with Sasha Stone
Can Paramount Skydance Save Hollywood From Itself?

Free Thinking Through the Fourth Turning with Sasha Stone

Play Episode Listen Later Jul 29, 2026 20:53


Hollywood is not trying to stop a monopoly by blocking the Paramount Skydance merger with Warner Bros. It's trying to protect one.If a monopoly means near-complete control over what gets made, promoted, and rewarded, then much of Hollywood and the cultural institutions around it operate under the ideological consensus of the Left and the Democratic Party. Why do the Obamas have a long-running production deal at Netflix? Why do the Emmys consistently elevate late-night hosts whose politics align with that consensus? Jimmy Kimmel, John Oliver, Stephen Colbert, Jon Stewart? Do you think they'd ever nominate Greg Gutfeld, whose show often tops them all in ratings? If that isn't an ideological monopoly, I don't know what is. Why did major awards shows stay silent on Charlie Kirk? Why did so many artists cancel Kennedy Center appearances after its Trump-era changes, and why did multiple acts drop out of America 250 events?David Ellison and Paramount Skydance are attempting something brave and unprecedented: an outside challenge to that consensus. Their roughly $110 billion bid for Warner Bros. Discovery would give them control of a major studio, HBO/Max, CNN, and a large portfolio of cable and streaming assets. While there has been some resistance to the biggest mergers in recent history, we've never seen anything like #blockthemerger. Meet the new resistance, same as the old resistance. 12 state attorneys general, including California, have sued to block the deal. The Writers Guild of America has filed its own antitrust lawsuit. SAG-AFTRA has publicly opposed the merger, though it has not joined the litigation. Opposition also includes the Future Film Coalition (which leads the #BlockTheMerger campaign), Democracy Defenders Fund, Committee for the First Amendment, Free Press, the International Documentary Association, and the American Economic Liberties Project, among others. More than 5,600 industry figures have signed an open letter against the deal, including Mark Ruffalo, Jane Fonda, Javier Bardem, Elliot Page, Emma Thompson, Ben Stiller, and Cynthia Nixon.Paramount Skydance has, for now, delayed closing. Can they hold the line under this unprecedented pressure campaign? Hope springs eternal. But you won't read about that point of view in any of the trades. They're a monopoly, too. Most of them are owned by the same entity, Penske Eldridge. Just today, it was announced that the Hollywood Foreign Press, the former owners of the Golden Globes, are suing Jay Penske for $150 million. They are claiming Penske orchestrated their downfall so he could buy the Golden Globes. Jay Penske already owns Deadline, The Hollywood Reporter, Variety, Indiewire, Gold Derby predicting site, Rolling Stone, a virtual monopoly on the awards race from soup to nuts. Gold Derby shapes the nominees, the trades take ads from the studios and the Golden Globes hand out the awards. But wouldn't you know, when Rebecca Keegan wrote a hit piece on me, she did so in the Hollywood Reporter, owned by Penske Eldridge. I was a vocal and prominent critic of Penske's growing monopolistic power on the awards race and one of the few willing to speak out. With one hit piece, the Penske company took out both a competitor for ad money and a pesky nuisance for the brand. That is what you call a monopoly. A Climate of Fear and A Culture of SilenceI found out firsthand how monopolies work in Hollywood when I was canceled in 2024. The day a Hollywood Reporter story labeled me a “MAGA darling,” one studio pulled its ads from my site that day. The last thing they wanted was to be associated with an accused and condemned witch.It was shocking how many of them fell in line in robotic fashion, gripped with fear. The response was swift and uniform. Every writer on my site left to protect their reputations. Friends of fifteen years ended the friendship. My Oscars ticket was revoked. Jane Fonda's Women's Media Center fired me from their annual Oscars report. Screening and party invitations dried up. I was benched on Gold Derby.Worst of all, the lucrative studio ad buys for the Oscars and Emmys vanished. As it all collapsed, I remembered in 2012, an advertising strategist telling me I could be making far more money if I sold the site better. “You have no baggage to speak of,” she'd said.That was true then. I was one of the few independent Oscar sites left, and still am, known around town for being honest to a fault. I stayed independent even as the ad money made life more comfortable for me and my daughter than it had ever been.There was never any question why my career ended in Hollywood: I had been outed as a Trump voter. I was on the wrong side of Hollywood's progressive orthodoxy, and that meant I was finished.How it started…I started Oscarwatch.com as a single mom with a one-year-old baby living in a studio guest house in Van Nuys, California, in 1999. I was an early web pioneer with a 1200-baud modem and a really good idea. I was already catching the attention of publicists and rocking the boat, as all of us amateurs did back then. We were moving fast and breaking things. Traditional media was not ready. The studios weren't either. They were used to having a monopoly on Oscar FYC ads in Variety and the Hollywood Reporter, their bread and butter. Until the blogs came along.By 2006, I was starting to make money because my little site had birthed a big bang of other Oscar sites, and by then even the New York Times had an Oscar blogger, the late great David Carr, who called himself the Carpetbagger.David Carr became a mentor of sorts and encouraged me to sell ads for myself, rather than piggyback off bigger sites. I was working three jobs by then: as a horoscope writer under a pseudonym (Laura Wilde), a janitor working my dad's routes because he was a good guy and knew I needed the money, and a freelance film critic.Right around then, the Academy of Motion Picture Arts and Sciences sued me for trademark infringement, and my site was renamed AwardsDaily.com. Now I was cleared to start making real money.David Carr was horrified that I was working as a janitor while the trades were raking in millions on Oscar ads and encouraged me to start sending out RFPs. But I didn't have to, because before long the studios were sending them to me. My site became so influential that I never really had to pitch to them. They all wanted real estate on my site. Who could ever have imagined that? Certainly not me, someone who got online in 1994 back when no one thought you could make money on the internet.One of the first studios that bought ads was Fox Searchlight, an awards subsidiary of Fox. I called it Big Fox and Little Fox, and both advertised on my site. When I got my first $15,000 just to run ads, I was stunned. That was more money than I had ever seen on a check. I was just kind of faking it, pretending I knew what I was doing, but I really didn't.Of course, it was also about promoting films the studio wanted to place in the Oscar race, and that's still what it's about. It's not exactly pay-to-play, but most of the bloggers making money in the Oscar game are grateful and help keep the advertisers' movies prominent. I did too.I barely noticed in 2019 when Disney bought Fox for $71 billion. The Writers Guild objected to the merger, just as they have to the Paramount Skydance merger with Warner Bros., but there was nowhere near the same amount of public outcry.Trump praised the Disney/Fox merger after having attempted to stop the 2018 merger of AT&T and Time Warner, leading to a trial, but the judge ruled against the Trump administration, and the deal went through. Again, no major public outcry.At some point after 2020, I'd noticed that Disney had stopped advertising on my site. I wrote it off as their shying away from my comments on “gender affirming care” for kids. I'll never know exactly why, but all I do know is that once the merger went through, Fox and Fox Searchlight also stopped advertising. The Paramount/Skydance merger with Warner Bros. is significantly higher and covers more territory than any of the major corporate mergers we've seen as Hollywood reshuffles the deck amid the shift to streaming. Warner Bros. was selling. The only question was whether Netflix or Paramount Skydance would buy it. Both deals would have had the blessing of the Trump administration.But because it's David Ellison and the team that bought CBS, and because Trump is an ally, the Democrats and the Left have turned #BlockTheMerger into another No Kings protest or battle for the “resistance.”After the story about me broke in the Hollywood Reporter, Netflix also stopped advertising. No other studio except Focus Features, an adjunct of Universal, had the courage to run ads on my site. I was now officially blacklisted. Emails to the various studio reps went unanswered.This past year, Paramount bought a modest ad package on my site for the Emmys to celebrate the success of Landman and The Madison. I felt lucky to get it, and it was a sign, at least to me, that Paramount, like Focus Features, was brave enough to take a chance on someone deemed too toxic by the industry.Landman, Taylor Sheridan's Billy Bob Thornton drama, had become one of Paramount+'s biggest hits: its first season averaged 15.8 million viewers in Nielsen's cross-platform ratings and ranked among the top 10 series of the 2024-25 season. Season 2 opened to a Paramount+ record 9.2 million views in its first few days and continued to dominate the streaming charts, at one point leading all multiplatform viewing with more than 14 million. The Madison, starring Michelle Pfeiffer, launched as Sheridan's biggest series debut yet, drawing 8 million views in its first 10 days.But unfortunately, #blockthemerger had bled into the awards ecosystem, which remains a closed loop. Sure enough, when the Emmy nominations arrived, the Paramount shows were completely blanked—even Billy Bob Thornton in Landman and Michelle Pfeiffer in The Madison. Kathy Bates was similarly overlooked for Matlock.If Gold Derby shapes the Emmy nominations, and they do, they have to similarly play ball by blacklisting all Paramount Plus's most popular shows, proving to American audiences that the industry does not care about what they want or what they watch. Sheridan has transformed much of the television landscape, thanks to Paramount Plus. If Paramount buys Warner Bros., they won't be creating a monopoly but breaking one up. The Death RattleI know I should walk away from this industry and give up the site that took me 26 years to build. But I just can't do that. I can't let them win. Now that I've walked in the shoes of the other half of the country, I can clearly see why Hollywood's empire is collapsing. If ratings and box office don't matter, neither do audiences. None of this is about artistic freedom or making better movies or television shows. This is the Left flexing its muscle in an attempt to keep all of Hollywood to itself, to push its ideology on the people, to convert them, to indoctrinate them, to “correct them,” everything but entertaining them. Most of all, though, it is about one man: Donald Trump and their failure to stop him, destroy him, kill him, or exile him and his supporters. This is one of the most exciting times to be living through in American history, but you'd never know it by the movies and TV shows Hollywood pumps out. Their monoculture, their one-sided point of view, has choked the life out of Hollywood. If they could make fun of themselves, if they could humanize their fellow Americans, they might be able to tell stories that resonate with everyone. Maybe, just maybe, they would breathe new life into a decaying organism.But they can't risk it. Like the Democrats who don't trust the people with elections, Hollywood doesn't trust them with the culture.Elon Musk spent $44 billion to take Twitter out of the hands of its previous gatekeepers. Ellison is now trying to pry open a crack in the thick shell of Hollywood's product and return more of it to market forces and all of those people Hollywood left behind. // This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.sashastone.com/subscribe

Ecomm Breakthrough
We Found a Massive Profit Leak in Our FBA Business

Ecomm Breakthrough

Play Episode Listen Later Jul 27, 2026 46:49


Jasim Eisa is the founder and CEO of Voadera, a global e-commerce partner helping brands win on Amazon and other online marketplaces. He built the company from selling used books at 15 into a 150-person operation managing over 30,000 SKUs and driving $100M+ in sales. Through Voadera's Marketplace Accelerator, he helps brands fix broken listings, eliminate unauthorized sellers, and scale profitably with full-service marketplace execution. He is on a mission to help great products achieve the dominance they deserve online.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges of margin compression on Amazon and strategies for adaptation.Importance of operational efficiencies and cost savings for scaling e-commerce businesses.Tactics for reducing operating expenses, particularly in supply chain management.The significance of procurement strategies and direct sourcing from manufacturers.Shipping cost optimization through density and packaging strategies.Fulfillment strategies, including the use of FBA versus third-party logistics.Marketing efficiencies focused on organic ranking and conversion rate optimization.Increasing customer lifetime value (LTV) through various promotional strategies.The role of AI in enhancing operational capacity and workflow efficiency.Key performance indicators (KPIs) for tracking business metrics and ensuring team alignment.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley sits down with Jasim Eisa, founder and CEO of Voadera, to discuss scaling e-commerce businesses profitably on Amazon. Jasim shares how his team achieved nearly $820,000 in operational savings through supply chain optimization, smarter procurement, and shipping density improvements. The conversation also covers marketing efficiencies, coupon strategies to boost customer lifetime value, reimbursement recovery, and practical AI applications. Jasim emphasizes that as brands scale, small per-unit savings compound significantly, making operational efficiency as important as growth.Here are the 3 action items that Josh identified from this episode:Stack Small Wins Relentlessly Audit every step of your operations and implement micro-improvements (e.g., packaging, shipping, processes). Small savings per unit compound into massive annual gains. Optimize for Profit, Not Just Growth Regularly review SKU-level profitability, Amazon fees, and inventory levels. Shift focus to efficiency as you scale—margin control is the new growth lever. Use Data to Drive Conversions & LTV Double down on high-converting keywords, continuously test PDPs and coupons, and implement strategies like Subscribe & Save and bundling to increase repeat purchases.Timestamps:00:00:00 Introduction & Cost-Saving InitiativeJasim discusses a major initiative to cut $1 million in operational expenses, focusing on supply chain efficiencies.00:00:24 Podcast Introduction & Guest BackgroundHost introduces the podcast, Jasim Eisa, and his experience scaling an e-commerce business to $100M+ in revenue.00:01:43 Managing Large-Scale Amazon OperationsDiscussion on managing 30,000 SKUs and the complexities of large-scale Amazon selling.00:02:07 Amazon's Evolving Marketplace & Margin CompressionExploring margin compression, Amazon's profit-maximizing changes, and how brands must adapt to new fee structures.00:04:26 When to Focus on Growth vs. Operational OptimizationAdvice for brands on prioritizing top-line growth versus operational cost optimization, depending on business maturity.00:07:30 Leverage in Cost Savings: High-Volume ProductsHow optimizing costs on high-volume SKUs yields significant savings, and the importance of leverage as brands scale.00:08:37 Operational Savings Strategies OverviewJasim outlines the philosophy of achieving savings through many small improvements rather than one big change.00:09:03 Procurement & Cost of Goods OptimizationTactics for reducing product costs by eliminating middlemen and running RFPs to manufacturers.00:10:40 Shipping & Supply Chain OptimizationStrategies for shipping cost reduction, including RFPs for freight, optimizing packaging density, and leveraging Amazon programs.00:13:43 Shipping & 3PL Strategy RecommendationsHigh-level recommendations for shipping from China and choosing between Amazon's logistics and 3PLs.00:15:17 Optimizing FBA Fees & Inventory ManagementBest practices for managing FBA storage, inbound placement fees, and maintaining optimal stock levels.00:17:01 Freight Forwarders vs. AGL RatesComparison of AGL and freight forwarder rates, and when to use each based on business size and shipment volume.00:17:53 Marketing Efficiency: Organic Ranking & ConversionHow aligning SEO, creative, and marketing teams to target high-converting keywords saves money and boosts organic ranking.00:21:39 AOV & LTV Strategies on AmazonIncreasing average order value and lifetime value through coupons, multi-basket analysis, and subscribe & save tactics.00:24:47 Stackable Coupons & Tactical PromotionsUsing stackable and visible coupons to increase conversions, with caveats for premium brands.00:26:02 Ships-in-Product-Packaging & ReimbursementsCost savings from shipping in product packaging and maximizing Amazon/Walmart reimbursements and recovery.00:28:39 KPIs & Data Tracking for Operational EfficiencyKey metrics tracked at leadership and departmental levels to ensure efficiency and profitability.00:30:59 Counter Metrics & Avoiding Operational PitfallsImportance of pairing KPIs (e.g., revenue vs. profit, in-stock rate vs. months on hand) to avoid unintended consequences.00:32:43 Team Structure & KPI ManagementHow leadership and teams use KPIs, Google Sheets, and the Traction framework to manage performance.00:34:33 AI in E-commerce OperationsCurrent state of AI in e-commerce, realistic expectations, and how AI is integrated into specific workflows.00:35:54 AI Use Cases: Creative, SEO, and Product DevelopmentExamples of AI increasing creative output, improving SEO, and aiding product development through contextual prompts.00:39:27 AI vs. Human Labor: Cost-Benefit AnalysisDiscussion on when AI automation is cost-effective versus when human or VA labor is preferable.00:41:08 Final Takeaways & Action ItemsThree actionable takeaways: focus on high-impact savings, optimize high-volume SKUs, and leverage AOV/LTV strategies on Amazon.00:44:04 Book, AI Tool, and Influencer RecommendationsJasim shares his most influential books, favorite AI tool use cases, and respected figures in the e-commerce space.00:46:08 Contact Information & Episode Wrap-UpHow to connect with Jasim Eisa and closing remarks from the host.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "Voadera": "00:01:43"  "AGL (Amazon Global Logistics)": "00:11:17"&nb...

Creatives Grab Coffee
#118 Invest in Marketing, Win on Retention (ft. 17 Projects)

Creatives Grab Coffee

Play Episode Listen Later Jul 21, 2026 54:24 Transcription Available


Rob Arevalo of 17 Projects on launching a video company two months before COVID, marketing with no budget and then with real money, cold calling in New York, government RFPs, toning proposals down for corporate buyers, and why client retention drives growth.Chapters:0:00 Intro1:46 Meet Rob Arevalo and 17 Projects3:13 From the Air Force to launching during COVID6:35 Why keep going when the industry stopped8:13 Corporate clients and the easiest path in10:31 Client retention beats chasing new clients12:59 Systems that keep clients happy as you grow14:38 A two-person core with a deep freelance roster15:57 A thousand cold emails: marketing with no budget18:56 The marketing bets that took 17 Projects full time20:18 How Lapse grew: SEO over paid ads22:40 Evolving the marketing mix year to year24:03 Do mass cold emails still work?27:32 Cold calling in New York29:07 Timing, brand awareness, and staying on the radar32:08 Government contracts and RFPs38:38 What RFPs teach you about proposals39:32 Corporate proposals: make them boring44:24 Expanding to LA, Chicago, and Miami48:54 Competing in NYC: do your recon51:01 Why the name 17 ProjectsCreatives Grab Coffee is produced by Lapse Productions, a Toronto video production company. (https://www.lapseproductions.com/).To learn more about the show, visit: https://www.creativesgrabcoffee.com/

The Fleet Success Show
Episode 236: Will Robots Fix the Fleet Technician Shortage?

The Fleet Success Show

Play Episode Listen Later Jul 9, 2026 45:13


Artificial intelligence is changing fleet management faster than most organizations realize. But can AI—and eventually humanoid robots—actually solve the fleet technician shortage? In this episode of The Fleet Success Show, host Marc Canton sits down with Jacob Turley, VP of Innovation at RTA Fleet, live from the Government Fleet Expo (GFX), to explore what AI means for public sector and enterprise fleets today, and where it's headed next. From AI-powered fleet analytics and intelligent workflows to technician productivity, preventive maintenance, data security, procurement challenges, and the future of autonomous robotics, this conversation separates the hype from reality and gives fleet leaders practical guidance on how to prepare. Whether you manage a city fleet, county fleet, utility, transit agency, school district, or enterprise maintenance operation, you'll walk away with actionable insights on using AI to improve fleet availability, reduce administrative burden, and make more confident, data-driven decisions. In this episode you'll learn: How AI can help address the fleet technician shortage Why AI won't replace fleet managers, but will transform their jobs What "agentic AI" means for fleet maintenance operations How AI can automate fleet reporting and data analysis The role of robotics in the future of vehicle maintenance AI security, governance, and data privacy considerations for public fleets How fleet software is evolving with embedded AI capabilities Best practices for evaluating AI-enabled fleet management software Tips for navigating procurement and RFPs in today's technology landscape If you're responsible for fleet maintenance, fleet operations, public works, transit, utilities, or government fleet management, this episode will help you better understand how AI can eliminate operational blind spots, improve technician efficiency, and prepare your organization for what's next. About Marc Canton Marc Canton is Vice President of Fleet Strategy at RTA Fleet and host of The Fleet Success Show. A nationally recognized fleet management leader, Marc works with public sector and enterprise fleets to improve operational performance, maximize fleet availability, strengthen leadership, and help organizations build fleets they're proud to lead. About Jacob Turley Jacob Turley is Vice President of Innovation at RTA Fleet, where he leads software engineering and product innovation for Fleet360. With a background spanning technical support, quality assurance, software engineering, and engineering leadership, Jacob focuses on applying emerging technologies—including artificial intelligence—to solve real-world challenges facing fleet professionals. His work centers on building tools that simplify fleet operations, improve decision-making, and help organizations operate more efficiently. Learn more about RTA Fleet:

Strategy Simplified
S23E26: Everyone Thinks AI Is Killing Consulting. The Data Says the Opposite

Strategy Simplified

Play Episode Listen Later Jul 8, 2026 26:33


Send us Fan MailEveryone assumes AI is eating consulting alive – demand shrinking, firms pulling back. That's the narrative. The data from our July Consulting Market Outlook says something else entirely.In this episode of The Briefing, Japheth sits down with Namaan to unpack what's actually happening in the market right now. Demand is up. The bottleneck isn't leads or RFPs – it's delivery. And that changes who's winning in the second half of 2026, for firms and for candidates.We cover:Why the firms stuck in the middle are getting squeezed outThe 3 things on the podium now that AI is just the entry feeWhat candidates should be asking firms that most aren'tResources:Download the July Consulting Market Outlook Report free – the data behind everything Namaan breaks down in this episodeIf you represent a consulting firm and want your perspective shaping future MC research, rankings, or thought leadership, get on Namaan's calendarIf your profile still reads generalist in a market that's paying for sector depth, Black Belt helps you fix that before it costs you the offerConnect With Management ConsultedCreate a free MC account or download the MC app (Apple, Android) to start your prep todaySchedule a free 15min consultation with the MC TeamWatch the video version of the podcast on YouTubeFollow us on LinkedIn, Instagram, and TikTokJoin an upcoming live event – case interviews demos, expert panels, and more

Inside The Vault with Ash Cash
ITV #244: The Government Sold Him a $1 House... and He Built a Million-Dollar Empire | Inside The Vault

Inside The Vault with Ash Cash

Play Episode Listen Later Jul 7, 2026 83:03 Transcription Available


What if your biggest real estate opportunity wasn't buying the perfect property... but learning how to solve the housing crisis? In this episode of Inside The Vault, Ash Cash sits down with JP Ferrarini—award-winning developer, builder, entrepreneur, and affordable housing expert—to reveal how he turned a $1 government-owned property into the foundation of a multi-million-dollar real estate empire. From humble beginnings working out of the trunk of his family's car to developing communities across the country, JP shares the blueprint for creating wealth while making a lasting impact.In this episode, you'll learn:✅ How JP bought a government-owned property for just $1✅ The truth about affordable housing and why it's one of the biggest wealth opportunities today✅ How to find government-owned properties and overlooked real estate deals✅ Grants, tax credits, and funding programs most investors never use✅ Why solving community problems can become your greatest business opportunity✅ How to build generational wealth through ownership, development, and service✅ The mindset that separates successful investors from everyone else Whether you're an aspiring investor, entrepreneur, developer, or simply looking for a new path to financial freedom, this conversation is packed with practical strategies you can begin applying today.

30 Minutes to President's Club | No-Nonsense Sales
#587 - Why Most Sales Teams Approach RFPs Wrong (Stop Wasting Time!) | Konnor Martin

30 Minutes to President's Club | No-Nonsense Sales

Play Episode Listen Later Jul 2, 2026 35:57


Stop surrendering your team's time and resources to blind RFPs that are already rigged for your competitors. In this episode, Konnor Martin breaks down his exact playbook, including:

The Modern Hotelier
#300: Innovating the Meeting & Events Sales Process | with Mike Waltman

The Modern Hotelier

Play Episode Listen Later Jun 29, 2026 10:40


How has hospitality technology evolved from the early days of CD-ROM site inspections to AI-powered sales intelligence?In this special HITEC edition of The Modern Hotelier, David Millili sits down with Michael Waltman, Founder of Interactive Sites, to explore his remarkable journey from hotel operations to building one of the industry's most trusted group sales technology companies. Michael shares the story behind Interactive Sites, the evolution of ShareIt Online, and how the platform now helps nearly 13,000 hotels improve lead sharing and qualification.The conversation also dives into Seller Ready, Interactive Sites' latest AI-powered solution that helps hotel sales teams evaluate RFPs, identify winning strategies, and make smarter decisions faster. They also discuss the future of AI in hospitality, improving lead quality, and the energy and innovation showcased at HITEC.In this episode, you'll learn: How Interactive Sites pioneered hospitality technology before the web era  The evolution of ShareIt Online and its impact on group sales  Why lead quality matters more than lead quantity  How AI is helping hotel sales teams qualify opportunities and win more business  Key hospitality technology trends emerging from HITEC Watch the FULL EPISODE on YouTube: https://youtu.be/gjgDUjOUy4ALinks:Michael on LinkedIn: https://www.linkedin.com/in/michael-waltman-262a6995/ Interactive Sites: https://www.interactivesites.com/For full show notes head to: https://themodernhotelier.com/episode/300Follow on LinkedIn: https://www.linkedin.com/company/the-..Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

Supra Insider
#116: Lessons learned from hiring 4 AI PMs in seven months | Chris Gomes (VP of Product @ Conveyor)

Supra Insider

Play Episode Listen Later Jun 29, 2026 79:52


Chris Gomes set out to hire four AI product managers. Seven months later, his biggest lesson was not about AI at all.In this episode of Supra Insider, Marc Baselga and Ben Erez sit down with Chris Gomes, VP of Product at Conveyor, the Series B startup that automates responses to security questionnaires and RFPs. Chris walks through the seven months he spent hiring four AI PMs, why he spent so long defining what an “AI product manager” even means, and the realization that culture fit, not AI skill, was the thing that actually predicted success.They explore how he rebuilt a stalled interview process by pulling the most important screens to the front, the MOC framework he uses to map each interview step to specific competencies, his case for work trials and customer role-plays, how he treats references and back-channels, and why the gut-level question of whether you'd enjoy working with someone deserves more weight than most rubrics give it.If you're a hiring manager trying to run a tighter, higher-signal process, a founder thinking about your first product hires, or a PM preparing for interviews and wondering what teams are really evaluating, this episode is for you.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox

Govcon Giants Podcast
What to Do When Someone Claims They Can Get You Guaranteed Government Contracts

Govcon Giants Podcast

Play Episode Listen Later Jun 25, 2026 10:57


If you've ever wondered how to verify government contract outreach is legitimate, this episode breaks down exactly what to look for before you respond to that surprise DOD or Air Force email. A small business owner shares a message he received from a self-described government partner asking to "share his account list," and Colin and the Federal Help Center community walk through how to separate a real opportunity from a setup. Key takeaways from this episode: How to cross-reference a contact's LinkedIn profile and sam.gov or FPDS listing to confirm they're a real government partner Why CEOs and agencies almost never cold-contact small businesses unless it's tied to a source sought notice, RFP response, or notice of award How to spot the "pay $8,000 to get this software and we'll send you contracts" scam and other pipeline-selling schemes Why a notice of award means you won, and why protesting a small SAP award under $250K is usually a waste of time How to build out your sam.gov profile, NAICS codes, and capability statement to position yourself for subcontracting work while you build prime relationships Why the government is risk-averse, never pays upfront, and what that means for your invoicing process EPISODE CHAPTERS: 0:00 - Welcome to the Federal Help Center podcast 0:57 - Building a capability statement and sam.gov profile 1:36 - A mysterious DOD Air Force contact reaches out 3:40 - Why legitimate agencies rarely cold contact small businesses 4:49 - Verifying outreach through LinkedIn sam.gov and FPDS 5:31 - Red flag the 250000 dollar app scam 6:02 - Source sought RFPs and notice of award explained 7:55 - Why government agencies never pay contractors upfront 9:05 - You're not new to work just to govcon Mindy gives you the federal opportunities, agency signals, recompete intel, and pursuit briefs that tell you not just what contracts exist, but which ones to chase and how to win them. Sign up for free Daily Alerts and get opportunities delivered to your inbox before the day starts.

Govcon Giants Podcast
Why Submitting a Sources Sought Response Can Cut 80 Percent of Your Competition

Govcon Giants Podcast

Play Episode Listen Later Jun 23, 2026 9:54


Learning how to write a sources sought response could be the single highest-leverage move you make in federal contracting this year. In this episode, Ryan Atencio walks through a real sources sought response he just submitted, line by line, showing exactly how to nudge a solicitation's set-aside, evaluation criteria, and contract vehicle before it ever goes live. If you've ever felt like the government writes RFPs for someone else and you're just hoping to qualify, this episode shows you how to flip that. Key discussion points from this episode include: How shaping a sources sought response early can cut out 80% of your competition before the solicitation is even released Why nudging a total small business set-aside toward SDVOSB, WOSB, or 8a can eliminate the lowest-price, least-qualified bidders overnight How recommending a contract vehicle like Seaport NXG instead of SAM or GSA dramatically shrinks the pool of qualified competitors Why pushing for a best value tradeoff instead of LPTA lets your experience and past performance outweigh a lower price by hundreds of thousands of dollars How raising the minimum technical acceptability bar protects the contracting officer and weeds out vendors who can't actually perform EPISODE CHAPTERS: 0:00 - Meeting Mindy your AI research assistant for govcon 0:31 - Welcome to the Federal Help Center podcast community 0:49 - Reviewing a real sources sought response example 1:18 - Shaping early opportunities toward SDVOSB WOSB or 8a 3:19 - Why woman owned small business set-asides get targeted 5:19 - Raising minimum technical acceptability to cut weak bidders 6:59 - Recommending SDVOSB and Seaport NXG over SAM 8:05 - Choosing best value tradeoff and ranking evaluation factors Mindy gives you the federal opportunities, agency signals, recompete intel, and pursuit briefs that tell you not just what contracts exist, but which ones to chase and how to win them. Sign up for free Daily Alerts and get opportunities delivered to your inbox before the day starts.

Remarkable Marketing
Drive to Survive: How to Create a Market That Didn't Exist | Michael Londgren (Responsive)

Remarkable Marketing

Play Episode Listen Later Jun 23, 2026 51:17


The story was always there. It just took the right storytellers to find it. That's the central lesson of Formula 1: Drive to Survive, and it's the same one B2B marketers keep missing. Michael Londgren, CMO at Responsive, joins us to unpack why Drive to Survive is one of the best modern case studies in brand building, and what it teaches us about storytelling, category creation, and why the best product doesn't always win. Together, we dig into why optimizing for serendipity beats optimizing for control, why nobody actually cares about your product features, and why treating marketing as a favor to your team might be the most expensive executive mistake of all. About our guest, Michael Londgren Michael Londgren is CMO at Responsive, the category leader in strategic response management - helping companies win more business with faster, trusted responses to RFPs, security questionnaires, and due diligence requests. He joined the company when it was still known as RFPIO and helped lead its rebrand and category creation strategy. Before that, he held senior marketing roles at DocuSign and Ariba. He's also a committed McLaren fan and a reluctant F1 convert who has since gone fully down the rabbit hole. What B2B Marketers Can Learn From Formula 1: Drive to Survive The story was always there — your job is to find it. F1 racing existed for decades before Drive to Survive. The rivalries, the drama, the characters - none of it was invented. What changed was that someone decided to actually tell the story. Ian's point is direct: "In B2B, we do the same exact thing where we just make excuses for ourselves about how boring we are. It's not boring to the people whose life's work it is." Michael connects it to the 15,000 SaaS solutions all competing for a slot in a company's stack of roughly 30: "If you're a standard B2B marketer doing the standard B2B things in a sea of 15,000 competitors, you're not gonna win." The brands that break through aren't the ones with the best features - they're the ones who found a human story worth telling. Don't brief your way to authenticity. Go find the story. Optimize for serendipity, not control. When Drive to Survive's producers started filming, they didn't know what the show would look like. They didn't know if teams would open up. They didn't know what rivalries would emerge. Season 1 was imperfect, messy, and completely riveting. Ian draws the line to B2B: "What people do is they don't do that, because they want to optimize for control. Whereas optimizing for serendipity is a far better strategy." B2B marketing teams script every word, engineer every answer, and then wonder why nobody engages. Michael connects it to something he learned from Keith Krach, co-founder of Ariba: "Luck is when opportunity meets preparation." The grind is still required — you just can't design the outcome. Sometimes the thing that makes the show is the character you didn't plan on finding. Nobody cares about your product. They care about value. Michael puts it plainly: "Let's be honest, nobody cares about the product. They don't." Drive to Survive runs eight seasons and barely covers how the cars actually work. The engineering matters enormously. But it's not the story. The story is the drivers, the rivalries, the decisions, and what it costs to win. Michael connects it directly to Responsive's rebrand from RFPIO: "RFPIO is very product focused. Responsive is a higher value, more interesting concept. Everyone wants to be responsive. That's an aspiration." The lesson for any B2B brand: lead with what the value unlocks, back it with customer voices, and let the product prove itself rather than trying to prove it upfront. Marketing is a strategic imperative, not a favor. Ian heard something on a recent shoot that stuck with him: a senior executive said, "Anything to help marketing." It sounds generous. It's actually the wrong frame entirely. "You're not helping marketing," Ian says. "You're doing the thing that is strategically imperative for our business." He identifies three people any audience most wants to hear from: the CEO (who sets the vision), customers (who validate the value), and anyone inside the organization who happens to be genuinely interesting. Michael adds the Responsive example - a team member who started small-group Coffee Chats with customers, grew them to hundreds of regulars, and became a mini-celebrity in their community: "Identifying who really resonates and putting investment behind that person. That's it." "The future of marketing is customer success — how customers are getting value — and bringing that to life authentically. Back to Drive to Survive: authentic human storytelling within the context of high-stakes racing. That combination is a winning combination." — Michael Londgren Time Stamps [1:33] Meet Michael Londgren, CMO at Responsive [2:25] Why Formula 1: Drive to Survive? [4:15] What Is Drive to Survive, and How Did It Change F1? [6:45] Were You an F1 Fan Before the Show? [8:19] Favorite Team and Driver: McLaren and Lando Norris [11:49] Start With the Easiest Path Into a Story [18:49] Marketing Lesson #1: Without Characters, Your Story Is Already Dead [19:15] Reframing "RFP Teams" as Strategic Response Management [22:00] Marketing Lesson #2: Optimize for Serendipity, Not Control [25:41] Luck Is When Opportunity Meets Preparation [38:19] Brand Story, Product Story, Customer Story — They're Not the Same [29:28] Marketing Lesson #3: Nobody Cares About Your Product [32:37] The Mistakes Drive to Survive Made in Season 1 [34:16] Stop Obsessing Over Launches - Build for the Long Haul [40:37] How to Win in a Sea of 15,000 SaaS Competitors [40:54] Win as a Team, Not Just the Driver [42:26] Marketing Lesson #4: Marketing Is a Strategic Imperative, Not a Favor [47:45] The Three People Your Audience Always Wants to Hear From [49:38] Finding Your Internal Stars: The Coffee Chats Story [50:43] Final Thoughts + Responsive.io Links Connect with Michael on LinkedIn Learn more about Responsive About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

FedBiz'5
AI, Cybersecurity, and Federal Buying: Where Small Contractors Can Still Break In

FedBiz'5

Play Episode Listen Later Jun 23, 2026 12:18 Transcription Available


Send us Fan MailAI is moving fast in federal contracting, but the real opportunity for small businesses may not be where everyone thinks it is.In this episode of FedBiz'5, we break down how AI, cybersecurity, and federal buying are converging, and why that creates both pressure and possibility for small business contractors. Agencies want AI-enabled solutions, but they also need security, governance, data protection, compliance, human oversight, and practical implementation support.That is where small contractors can still break in.You'll learn how AI is showing up in RFIs and RFPs, what “AI security layers” really mean in procurement terms, why CMMC, FedRAMP, CUI, and data governance matter more than ever, and which AI-adjacent lanes may be most realistic for small businesses heading into 2026.If you support cybersecurity, data modernization, compliance, cloud, training, governance, analytics, or mission-focused IT services, this episode will help you see where federal AI demand is headed and how to position before the market gets even more crowded.Visit us: FedBizAccess.comStay Connected: Follow Us on FacebookFollow Us on LinkedInNeed help in the government marketplace? Call a FedBiz Specialist today: 844-628-8914Or, schedule a complimentary consultation at your convenience. 

Create Like the Greats
RSS 58: All In on Claude: Travis Tallent on Building AI Systems That Actually Scale

Create Like the Greats

Play Episode Listen Later Jun 19, 2026 46:05


In this episode of The Ross Simmonds Show, Ross sits down with Travis Tallent of DayNova to unpack how organizations can use AI tools like Claude, Claude Code, Claude Chat, and Claude Co-Work to save time, improve workflows, and amplify business growth. Travis shares practical AI agent examples for marketing, sales, operations, finance, and account management, while emphasizing a strategic approach: automate the right work, keep humans in the loop, and reinvest saved time into higher-value output. Key Takeaways and Insights: 1. Using Claude to Build Smarter AI Workflows - Travis explains why Claude is his most-used AI tool and how he uses it for deep research, competitive analysis, proposals, and decision support. - Claude Code helps build and deploy proposal workflows, while Claude Chat acts as a strategic sparring partner. - Claude Co-Work can support daily briefs, research, project prioritization, and competitive monitoring. - The key is building strong skills with brand context, tone, design rules, and clear instructions so outputs feel useful and aligned. 2. The DayNova Framework for AI Transformation - Travis introduces the DayNova framework: Narrow, Orchestrate, Validate, and Amplify. - “Narrow” means identifying which tasks are actually worth automating instead of wasting time on low-impact workflows. - “Orchestrate” focuses on shared knowledge bases, governance, brand assets, and culture skills so teams use AI consistently. - “Validate” keeps humans in the driver's seat, while “Amplify” reinvests productivity gains into growth, innovation, and domain expertise. 3. Helping Teams Adopt AI Without Fear - Travis explains why AI adoption is not just a software rollout; it is a change management challenge. - Leaders need to acknowledge uncertainty, build psychological safety, and help teams turn anxiety into agency. - AI should be positioned as a tool to change how work gets done, not as something that replaces people's identity or value. - Successful adoption requires trust, team-specific training, and clear communication about how saved time will be reinvested. 4. AI Agents for Every Business Function - Marketing teams can build conversational agents connected to performance data, rankings, sales trends, and campaign insights. - Operations teams can create internal knowledge bases for policies, brand guidelines, culture, travel rules, and process documentation. - Account management teams can automate meeting notes, project management updates, and client communication scoring - Finance teams can use AI for PO reconciliation, forecasting, payroll workflows, contractor payments, and month-end close support. 5. AI for Sales, Revenue, and Relationship Building - Sales teams can use AI to summarize RFPs, analyze prospects, prepare for calls, and build automated sales coaching systems. - AI-powered prospect research helps teams enter conversations with stronger context and more relevant talking points. - Travis and Ross discuss how AI can strengthen both business and personal relationships through better follow-up and context tracking. - The highest-value human work shifts toward innovation, strategy, relationship-building, and big ideas that previously lacked enough time. Resources & Tools:

Podnews Daily - podcasting news
How listeners find new shows

Podnews Daily - podcasting news

Play Episode Listen Later Jun 19, 2026 5:30 Transcription Available


Yes, it's YouTube - but its use differs by agegroup. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3552 Visit https://podnews.net/update/podcast-discovery-sp-jar for the story links in full, and to get our daily newsletter.

@BEERISAC: CPS/ICS Security Podcast Playlist
Is AI Becoming Your Plant Floor's Biggest Vulnerability?

@BEERISAC: CPS/ICS Security Podcast Playlist

Play Episode Listen Later Jun 17, 2026 27:14


Podcast: Industrial Cybersecurity InsiderEpisode: Is AI Becoming Your Plant Floor's Biggest Vulnerability?Pub date: 2026-06-15Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationCraig and Dino dig into the widening gap between IT and OT and why the plant floor keeps getting left behind. They break down what Dragos ' acquisition of Phosphorus signals for the future of IoT security in manufacturing, from cameras and label printers to X-ray inspection systems that ship with default passwords and almost never get patched. The conversation gets sharp on artificial intelligence: the same models helping plants work smarter are now lowering the barrier for attackers, putting Stuxnet-style capabilities into the hands of people who lack the resources and sophistication that nation states once needed. Craig and Dino expose the everyday habits that leave operations vulnerable, including system integrators plugging personal laptops straight into production networks, locked USB ports that solve only half the problem, and remote access so wide open that a single entry point can expose an entire plant. They argue that nobody truly owns OT cyber hygiene, that frameworks like IEC 62443 and the NIST 800 82 series get named in RFPs but rarely enforced, and that leaders keep tripping over dollars to pick up nickels by choosing the cheapest bid over real protection. It's a candid, experience-driven look at why industrial security moves so slowly and what plant leaders, engineers, and security teams can actually do about it.Chapters:(00:00:00) - AI Enters the OT Battlefield(00:01:30) - Why IoT Is Creeping Onto the Plant Floor(00:03:30) - Printers, Cameras, and the Default Passwords Nobody Owns(00:06:00) - Dragos, Phosphorus, and the Managed Services Question(00:08:00) - How AI Lowers the Bar for Attacking Control Systems(00:09:40) - Stuxnet Then vs. AI-Powered Attacks Now(00:12:00) - The Laptop in the Plant: Contractors, USBs, and Open Networks(00:16:00) - Frameworks on Paper vs. Reality (IEC 62443 & NIST 800-82)(00:19:00) - Tripping Over Dollars to Pick Up Nickels(00:24:00) - Short-Tenure CISOs and Why You Shouldn't Go It AloneLinks And Resources:Want to Sponsor an episode or be a Guest? Reach out here.Industrial Cybersecurity Insider on LinkedInCybersecurity & Digital Safety on LinkedInBW Design Group CybersecurityDino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Industrial Cybersecurity Insider, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

DoD Contract Academy
He left US Special Ops to Make $18.7K /Month With Government Contracts

DoD Contract Academy

Play Episode Listen Later Jun 15, 2026 53:01


Get the GovClose Certification: https://www.govclose.com/sales-certification Our students learn the government contracting skills to :1. Start their own consulting business that can earn up to $400k as a "solopreneur" advising businesses that sell to the government.2. Land high paying sales executive jobs with companies in the public sector.3. Increase government contracting revenue for companies selling to the US government.Watch: The rise of solo consultants and why it pays so well https://youtu.be/rTfC3ug9XusChapters00:00 How $115K in Air Force Gear Led to Government Contracts00:36 From Air Force Special Ops to Government Contracting02:03 Landing Paid Government Contracting Consulting Clients04:31 The $115K Gear Question That Started Everything05:45 Will AI Replace Government Contracting Jobs?07:45 The Biggest Problem in Government Contracting08:33 Best Ways to Make Money in Government Contracting09:49 Why Companies Need Government Contracting Consultants11:47 Why Government Contracting Is Hard but Lucrative13:15 Building a GovCon Consulting Business14:09 RFPeasy and the Future of GovCon Software15:45 $50K a Month From Government Contracting Software?17:42 Government Contracting Scams to Avoid19:46 What Companies Should Pay GovCon Consultants For20:11 How to Spot Fake Government Contracting Experts22:12 RFP Writing and Client Transparency Problems24:21 RFPeasy Demo: AI Tools for Government Contractors27:21 What Federal Sales Teams Need to Win Contracts29:45 Building a Federal Sales Roadmap31:39 Using USAspending Data for Capture Strategy35:24 Reading Federal Market Data the Right Way36:39 Finding Top Contracting Offices in USAspending38:37 Onboarding GovCon Clients Faster39:45 Finding RFIs, RFPs, RFQs, and SBIR Opportunities41:12 Contracting Officer Search and Outreach Warnings44:21 Exporting GovCon Lead Lists45:00 Capability Statement Text for Federal Opportunities46:45 Pipeline Tracking for Government Contracts48:00 AI Proposal Writing for RFPs and RFIs49:30 Why Human Review Still Matters With AI Proposals50:33 RFPeasy Security, FAR Helper, and MVP Features51:33 How to Try RFPeasy.app52:18 GOVCLOSE50 Discount Code and Closing— — — — —RFP EASY PODCAST LISTENER OFFERUse code GOVCLOSE50 and get your first month free.Redeem at https://rfpeasy.app — offer active through July 31, 2026.— — — — —Built by Dakota Ward, U.S. Air Force Combat Controller veteran and founder of Gov Access Solutions LLC.Start now → https://rfpeasy.appABOUT RICK HOWARDRick Howard is a retired USAF Lieutenant Colonel and former DoD acquisitions officer who managed over $82 billion in federal contracts. He is the founder of GovClose and the DoD Contract Academy, with 400+ graduates working as government contract consultants, federal account executives, and business owners winning federal contracts.--Connect with Rick on LinkedIn: https://www.linkedin.com/in/govclose/

Honest eCommerce
Balancing Advanced Tech with Human Discernment to Scale | Laura Cantor | New York & Company

Honest eCommerce

Play Episode Listen Later Jun 15, 2026 30:51


In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape.  She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform the industry.  Laura also highlights tactical approaches that are driving real results today, including insights on high-impact ecommerce solutions like AfterSell, a platform helping brands maximize revenue through post-purchase optimization.  In This Conversation We Discuss: [00:00] Intro [02:38] Learning the value of brand building [06:20] Sponsor: Migrate [08:19] Prioritizing learning over job titles [12:46] Sponsor: Intelligems [14:46] Overcoming organizational status quo [17:08] Streamlining operations for future tech [21:06] Sponsor: Electric eye [22:14] Optimizing brands for agentic AI search [23:43] Monetizing traffic through retail networks [25:34] Callouts [25:44] Leveraging partnerships for mutual wins [28:00] Emphasizing human strategy alongside AI  Resources: Subscribe to Honest Ecommerce on Youtube Women's apparel specialty retailer nyandcompany.com/ Follow Laura Cantor linkedin.com/in/lauracantor/ Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

FedBiz'5
The $350K Sweet Spot: Why Small Contractors Should Rethink Simplified Acquisitions in 2026

FedBiz'5

Play Episode Listen Later Jun 15, 2026 11:16 Transcription Available


Send us Fan MailThe Simplified Acquisition Threshold has moved to $350,000, and that creates a bigger, faster lane for small business contractors who know where to look.In this episode of FedBiz'5, we break down why simplified acquisitions may be one of the smartest places to build early federal wins in 2026. These opportunities are often more focused, less burdensome than larger RFPs, and ideal for contractors looking to build past performance, buyer relationships, and real momentum.You'll learn why the $350K range matters, how agencies use simplified acquisition procedures, what small businesses should do before the opportunity drops, and why “smaller” does not always mean “easier” or “lower risk.”If you're tired of chasing massive contracts you're not positioned to win yet, this episode will help you rethink your pipeline and focus on federal opportunities that are realistic, strategic, and built for traction.Visit us: FedBizAccess.comStay Connected: Follow Us on FacebookFollow Us on LinkedInNeed help in the government marketplace? Call a FedBiz Specialist today: 844-628-8914Or, schedule a complimentary consultation at your convenience. 

Marketecture: Get Smart. Fast.
Episode 177: Scott Ensign of Butler/Till on Innovation at Indy Agencies

Marketecture: Get Smart. Fast.

Play Episode Listen Later Jun 12, 2026 58:31


Scott Ensign, Chief Strategy Officer at Butler/Till, joins Ari Paparo to discuss the advantages of being a 100% employee-owned agency, the rise of agentic AI in media buying, AdCP adoption, and the future of pharmaceutical advertising. Learn how Butler/Till is leveraging AI-powered workflows, healthcare expertise, mobile gaming inventory, and programmatic innovation to drive growth in a rapidly evolving media landscape. Takeaways Butler/Till operates as a 100% employee-owned ESOP, giving employees ownership stakes and allowing the agency to remain independent and agile. The agency is a women-owned and women-led business, with roughly two-thirds of employees being women. Thanks to its status as an independent agency, Butler/Till can operate with agility, making faster decisions and investing strategically without outside shareholder pressure. Butler/Till takes a product-focused approach, building technology and solutions around client needs rather than creating products solely for commercialization. Pharmaceutical advertising is shifting away from broad-reach TV campaigns toward addressable, data-driven digital media channels. Even if pharmaceutical advertising regulations change, opportunities will remain through disease-state education and targeted healthcare professional outreach. Mobile gaming remains an undervalued advertising channel, particularly for reaching healthcare professionals during everyday moments. Butler/Till participated in one of the industry's earliest agentic AI-powered media transactions using AdCP technology. Agentic AI can automate traditionally manual workflows such as RFPs, publisher negotiations, and media planning. The agency views AI primarily as a tool for accelerating work and solving talent shortages rather than replacing employees. Chapters00:00 Introduction to Scott Ensign and Butler/Till00:41 What makes Butler/Till unique as an employee-owned agency01:24 The history behind Butler/Till's ESOP structure02:25 Independent agencies vs. holding companies03:47 Product development and technology investments at Butler/Till04:33 Why Butler/Till hired a Chief Product Officer05:08 How clients approach AI and workflow innovation06:33 The changing landscape of pharmaceutical advertising08:31 Regulatory concerns and the future of pharma marketing10:44 Reaching healthcare professionals in the digital age12:15 Why mobile gaming is an overlooked advertising opportunity14:19 Butler/Till's early agentic AI and AdCP media transaction16:25 How buyer and seller AI agents could negotiate media deals19:28 Why pharma is a strong fit for agentic media buying21:24 Expanding AdCP into audio and offline media channels23:01 AI, efficiency, and the future of agency work23:57 Butler/Till's growth, hiring plans, and closing thoughts Guests: Ari Paparo, Scott Ensign Learn more about your ad choices. Visit megaphone.fm/adchoices

Confessions of a Higher Ed CMO — with Jaime Hunt
Ep. 106: How to Write an RFP That Actually Works

Confessions of a Higher Ed CMO — with Jaime Hunt

Play Episode Listen Later Jun 10, 2026 37:27


Writing an RFP can feel overwhelming, especially when you're tasked with creating one for the first time. In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Louis Miller to demystify the RFP process and share practical advice for higher education marketers navigating agency partnerships, procurement requirements, and major marketing investments. Drawing on years of experience from both the campus and agency sides, they explore what separates effective RFPs from frustrating ones, how institutions can attract stronger vendor responses, and why clarity around goals, timelines, and budgets leads to better outcomes. Whether you're preparing for a website redesign, brand refresh, media campaign, or another strategic initiative, this conversation offers actionable guidance for creating RFPs that drive real results. Guest Name: Louis Miller, Executive Partner, Electric Kite Guest Social: https://www.linkedin.com/in/louismiller/ Guest Bio: Louis Miller is an Executive Partner at Electric Kite, a full-service creative marketing agency specializing in helping higher ed partners tell their stories in engaging ways. He is also General Manager of Volt, where higher ed marketers go to sharpen their skills to be the force that pushes their institutions forward. . He has worked with partners from the Ivy League to K12 and everything in between. Prior to his current roles, Louis held marketing and digital strategy roles at Comcast and Audible.com. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Self-Funded With Spencer
The ERISA Fiduciary Crackdown is Here | with Jay Gepfert

Self-Funded With Spencer

Play Episode Listen Later Jun 9, 2026 68:28


"Within five years of calling us charlatans, that hospital system was sued for multiple millions of dollars by their participants... You can go from charlatan to change agent fast."Is history about to repeat itself in the health benefits world?My guest this week is Jay Gepfert, Managing Partner of Culpepper RFP. Jay spent his corporate career on the retirement and 401(k) side of the industry, where he witnessed a massive fiduciary paradigm shift 15 years ago. Driven by regulatory changes and a wave of aggressive class-action lawsuits, traditional retirement "brokers" were forced to stop taking undisclosed kickbacks, disclose 100% of their compensation, and legally sign on as fiduciaries for their clients.Now, Jay warns that a “tsunami” is hitting the health insurance space. With major lawsuits filed at the end of 2025 targeting plan sponsors and major brokers over voluntary benefits and PBM conflicts, employers can no longer hide behind the "we've always done it this way" excuse.In this episode, we break down exactly what it means for a benefits consultant to legally act as a fiduciary, how hidden compensation and broker overrides create toxic conflicts of interest, and how Jay's firm helps employers run rigorous, process-driven RFPs to audit their vendors and protect themselves from massive legal liabilities.If you are a CFO, HR leader, or benefits consultant trying to navigate the new era of ERISA compliance and Consolidated Appropriations Act (CAA) enforcement, this episode is a stark wake-up call.Thank you to our 2026 sponsors!ParetoHealth: ParetoHealth empowers midsize employers with a long-term solution to reduce volatility and lower overall health benefits costs. Visit https://www.paretohealth.com/fully-insured-vs-self-funding-with-paretohealth-spencer-podcast/?utm_source=youtube&utm_medium=referral&utm_campaign=SelfFundedwSpencer to learn more.Samaritan Fund: A program that connects those who need help to the support they need. We are proud to offer the Samaritan Fund Program. Visit SamaritanFundProgram.com to learn more.Vālenz Health: We're Vālenz Health, your partner in improving health literacy, reducing plan spend, and delivering high-value healthcare. Visit ValenzHealth.com to learn more.Imagine360: Imagine360 helps self-funded employers save on healthcare with smarter health plans. Cut expenses by 20-30% with custom solutions. Contact us today at Imagine360.com.Episode Chapters(00:00:00) Intro(00:01:40) Meet Jay Gepfert and Culpepper RFP (00:03:30) Origin Story: Transitioning from 401(k)s to Health Benefits RFPs (00:06:54) The 401(k) Paradigm Shift: How Retirement Got Cleaned Up (00:08:50) The 2025 Wave of Health Benefits Fiduciary Litigation (00:13:49) Voluntary Benefits and the Commission Tsunami (00:17:19) What it Actually Means to be a Fiduciary for a Plan Sponsor (00:19:05) Mandating Your Broker Becomes a Fiduciary Consultant (00:21:05) Flat Fees, Eliminating Hidden Comp, and Disentangling Commissions (00:27:24) Exposing Toxic PBM Conflicts of Interest (00:30:19) The Customer Experience: Running a Modern Fiduciary RFP (00:35:08) Why Process and Documentation Matter More Than Perfection (00:38:13) The Consolidated Appropriations Act (CAA) & Gag Clauses (00:41:18) The Catalyst: When Will the Market Finally Shift? (00:44:14) The Multi-Million Dollar Lawsuit: From Charlatan to Change Agent (00:48:56) The 5 Questions That Eliminate Status Quo Brokers (00:56:18) The Ideal Plan Sponsor: Proactive vs. Reactive (00:58:54) Shifting the CFO Mindset & Unlocking the Bottom Line (01:04:01) Big Picture: The Breaking Point of Employer-Sponsored Care (01:06:40) Closing ThoughtsKey Links for Social:@SelfFunded on YouTube - https://www.youtube.com/@SelfFundedListen/watch on Spotify - https://open.spotify.com/show/1TjmrMrkIj0qSmlwAIevKA?si=068a389925474f02Follow Spencer on LinkedIn - https://www.linkedin.com/in/spencer-smith-self-funded/

Podnews Daily - podcasting news
Bumper's measurement dashboard goes free

Podnews Daily - podcasting news

Play Episode Listen Later Jun 8, 2026 5:58 Transcription Available


A new free tier for the measurement platform. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530 Visit https://podnews.net/update/bumper-free for the story links in full, and to get our daily newsletter.

Beyond 7 Figures: Build, Scale, Profit
The New Rules of LinkedIn: Why Thought Leadership Beats Lead Generation feat. Justin Rowe

Beyond 7 Figures: Build, Scale, Profit

Play Episode Listen Later Jun 5, 2026 45:36


Learn how to leverage B2B thought leadership, adapt to the new LinkedIn algorithm, and survive the rise of AI filters to outpace your competition. The game of B2B marketing has completely transformed. It's no longer just about pushing content out into the void; it's about navigating a shifting ecosystem where buyer discernment is at an all-time high and AI algorithms act as the new gatekeepers. If you think you can simply drop a link, log off, and watch the leads roll in, you're missing the massive shift happening right now. In this episode, Charles Gaudet sits down with Justin Rowe, founder of Impactable and one of the most brilliant minds in digital advertising, to unpack the exact playbook for building authority on LinkedIn and YouTube. From navigating the newly updated LinkedIn algorithm to understanding how "AI filters" are vetting your business before a human ever does, this conversation breaks down the high-level strategies needed to capture demand and scale your business beyond seven figures. KEY TAKEAWAYS: The Rise of the AI Gatekeeper: In enterprise sales, a staggering 75% of RFPs now pass through an AI filter before ever reaching human eyes. If your digital footprint lacks frameworks, original thought, and proof, you risk being suppressed by the "AI gods" before you even get a meeting. Cracking the "LinkedIn 360 Brew" Algorithm: Pushed in February 2026, LinkedIn's newest algorithmic update heavily penalizes "post-and-bounce" behavior. To maximize organic reach, leaders must treat the platform like a physical networking event: engage for 20 minutes before posting, publish, and linger for another 10 to 20 minutes to reply to the community. Organic Amplification to Evergreen Ads: Stop guessing what content to put money behind. Spend six months building an organic motion, identify the specific posts driving DMs or comments from your Ideal Customer Profile (ICP), and pluck those out to sponsor as evergreen client-acquisition assets. Drowning Out the "AI Slop": AI has made it easier than ever to churn out surface-level content, resulting in a wave of generic digital slop. Real competitive advantage belongs to leaders who focus on the "white space"—sharing unique points of view, contrasting frameworks, and real operational experiences that competitors can't replicate. Curating an ICP Network vs. Accepting Hodgepodge Requests: Growing an audience organically isn't enough if it's filled with people trying to sell to you. True channel growth requires intentionally sending 15 targeted connection requests a day to your exact ICP while maintaining a strict filter on who you let in. The Bingeable ROI of YouTube vs. The LinkedIn Feed: While LinkedIn is ideal for text-based text posts and high engagement, its feed eventually buries even your best work. YouTube demands a harder, longer grind for B2B channels, but its playlist structure creates a "bingeable library" where a single discovery can lead a prospect to consume 10 videos in one sitting. RESOURCES MENTIONED: Impactable: Learn more about scaling B2B results via Impactable.com Impactable YouTube Channel: Access the free, high-value LinkedIn Ads Beginners 101 Playlist. YouTube Channel Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community Enjoyed the episode? Growing a business can be hard, but it shouldn't be a struggle. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode of top-level growth strategies! Mixing, editing, and show notes provided by NEXT DAY PODCAST

Podnews Daily - podcasting news
Goalhanger becomes Britain's fastest-growing company

Podnews Daily - podcasting news

Play Episode Listen Later Jun 5, 2026 4:19 Transcription Available


It has an average annual growth of 321%. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530 Visit https://podnews.net/update/fastest-growing-goalhanger for the story links in full, and to get our daily newsletter.

Learn Cardano Podcast
Charles Hoskinson: I Have No Control Over Cardano

Learn Cardano Podcast

Play Episode Listen Later Jun 4, 2026 13:26 Transcription Available


Charles Hoskinson recently addressed the challenges facing Cardano in a candid video, highlighting the limits of his influence and the realities of on-chain governance. In this episode we explore what the shift to community-driven decision making really means for the ecosystem, the treasury funding debates, and why several projects are struggling in the current market.We break down the governance era, the role of D-Reps, Project Catalyst learnings, and the practical difficulties of reviewing dozens of technical proposals. The discussion covers why executive function is needed, how allocated budgets and RFPs could improve the process, and what it will take to steer Cardano through the current bear market while retaining talent and research capacity.0:00 Intro1:45 Charles Has No Control4:20 The Governance Era Shift8:10 Treasury and Funding Reality12:30 Why Projects Are Failing16:45 D-Reps and Voting Challenges21:10 Lessons From Project Catalyst25:40 Improving the Process29:15 Where to From Here33:50 Wrap UpKey Takeaways:- Charles Hoskinson has no direct control over Cardano governance, treasury, or protocol changes after the Genesis keys were burnt.- On-chain governance has moved decision-making power to the community through proposals and voting.- Multiple projects including TapTools and JPEG Store are facing closure due to difficult market conditions and lack of sustainable funding.- The Cardano treasury once held significant value but has declined with market conditions; spending decisions are now fully community-driven.- D-Reps (Delegate Representatives) help voters delegate their voting power when they lack time or expertise to review proposals.- High volume of governance proposals (around 99 recently) makes informed voting difficult for many participants.- Project Catalyst provided valuable early learnings on on-chain governance before the current system launched.- Suggestions for improvement include allocated budgets per vertical, RFP-style bidding, and clearer strategic direction.Links & References:- TapTools - YouTube: https://link.learncardano.io/7iia6DWebsite: https://link.learncardano.io/bQ68RcX/Twitter: https://link.learncardano.io/3a1QtvDisclaimer: This content is for educational purposes only. Nothing constitutes financial advice.DISCLAIMER: This content is for informational and educational purposes only and is not financial, investment, or legal advice. I am not affiliated with, nor compensated by, the project discussed—no tokens, payments, or incentives received. I do not hold a stake in the project, including private or future allocations. All views are my own, based on public information. Always do your own research and consult a licensed advisor before investing. Crypto investments carry high risk, and past performance is no guarantee of future results. I am not responsible for any decisions you make based on this content.

Podnews Daily - podcasting news
Podcast merch reaches New Heights

Podnews Daily - podcasting news

Play Episode Listen Later Jun 4, 2026 5:14 Transcription Available


You've heard the show - now, buy the shoe!. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530 Visit https://podnews.net/update/podcast-shoes for the story links in full, and to get our daily newsletter.

Podnews Daily - podcasting news
Apple history podcast hits $60,000 funding in less than a day

Podnews Daily - podcasting news

Play Episode Listen Later Jun 3, 2026 5:03 Transcription Available


... and the Six Colors show has already hit $100,000. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530 Visit https://podnews.net/update/apple-history for the story links in full, and to get our daily newsletter.

The Impostor Syndrome Files
The Power of Impact & Imprint

The Impostor Syndrome Files

Play Episode Listen Later Jun 2, 2026 35:30


In this episode of The Impostor Syndrome Files, we explore how lived experiences shape leadership and influence the way impostor syndrome shows up at work. My guest this week is Natanja Craig-Oquendo, Executive Director of the Boston Women's Fund. Natanja shares her journey from a childhood grounded in community organizing and allyship to leading mission-driven work focused on social, gender and economic justice. She reflects on how early messages about identity and belonging shaped her sense of what was possible and how those messages continue to influence her inner dialogue today.In our conversation, we talk about the power of representation, the impact of environment on confidence and how focusing on service can shift attention away from self-doubt. Natanja also introduces the idea of “imprint vs. impact,” reminding us that while impact builds over time, imprint happens in every interaction through how we show up and support others. We also discuss what it takes to lead with honesty and humanity, why creating space for real conversations matters and how to move away from compartmentalization toward more authentic leadership.About My GuestNatanja N. Craig-Oquendo is CEO of Boston Women's Fund, where she is redesigning philanthropy to follow community leadership — not override it. Guided by the principle “do nothing about us without us,” she has spent more than 20 years shifting power toward the communities most impacted by inequity. Since joining the Fund in 2020, she has tripled grantmaking, expanded partnerships from 6 organizations to 22, grown the operating budget from $300,000 to $2.2 million, and increased the endowment from $2.1 million to $3.5 million. She advanced multi-year grants of up to five years, pioneered a “Request for Conversation” model to replace traditional RFPs with trust-based engagement, and launched the Seed Funding Grant to expand access to capital for Black leaders and grassroots innovators.She is equally proud of building an organizational culture that supports the full human — where caregiving is not penalized, boundaries are respected, lived experience informs decision-making, and sustainability replaces burnout as the measure of commitment. In 2025, she co-led Carrying the Weight, Leading the Change, a research report developed with UMass Boston, and founded Horizon Collective, a leadership initiative for women and gender-expansive leaders of color. ~Connect with Natanja:Website: www.bostonwomensfund.org~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://www.kimmeninger.com

Podnews Daily - podcasting news
Is podcasting “cooked”?

Podnews Daily - podcasting news

Play Episode Listen Later Jun 2, 2026 3:12 Transcription Available


No - say the experts. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530 Visit https://podnews.net/update/podcasting-cooked for the story links in full, and to get our daily newsletter.

Masters of Home Service
How Small Businesses Are Winning Government Contracts

Masters of Home Service

Play Episode Listen Later Jun 2, 2026 15:31 Transcription Available


Government contracts can pay 2.5x more than residential jobs, yet many service businesses overlook them entirely. In this episode of Masters of Home Service, host Adam Sylvester sits down with Anatoly Nazarov, owner of N&P Cleaners, to unpack how small businesses can break into government contracting and start winning profitable bids. From finding bids to understanding RFPs, Anatoly shares what contractors need to know before getting started. Show Notes: [00:26] Where can small businesses find government contracts? [01:07] RFQs and mandatory bid meetings  [01:50] Inside a 100-page government RFP packet [03:38] How does government contract bidding work? [04:32] How long does it take to win a government contract? [05:07] Government contracts vs commercial jobs [06:27] How long do government contracts last? [07:47] The cash flow delay behind government contracts [08:40] How Anatoly and his wife built a woman-owned cleaning business [10:08] Can government contracts become passive income? [11:59] Common mistakes new government contractors make [12:43] How government contractors cover payroll  New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Unleashed - How to Thrive as an Independent Professional
647. Mehdi Frikha, mzx.ai: Consulting-Grade AI-Generated PowerPoint Decks, in Minutes

Unleashed - How to Thrive as an Independent Professional

Play Episode Listen Later Jun 1, 2026 21:22


Show Notes: Mehdi Frikha, founder at  mzx.ai, explains that mzx.ai builds a crew of agents for all knowledge workers, including colleagues in the Umbrex network.  Generating Brand Proposals from RFPs He introduces the first agent, Hector, which generates brand proposals from RFPs or client pitches, from as little as half a page of information. He explains that you input your output language, preferences about proposal approach, the target, the tone etc. Users can include their own PowerPoint template,  and the agent will provide a proposal that is 100% branded and 100% compliant with context, objectives, and the firm's approach. Integrating Firm Knowledge Mehdi mentions that the product is more targeted towards the European and Middle Eastern markets, where long proposals are common. He confirms that the agent can integrate the firm's knowledge, CVs, credentials, and any proprietary databases to generate a full proposal. The final product is fully branded and can be up to 40-50 pages, including all necessary elements to win the RFP or project.  Demonstrating the PowerPoint Output Mehdi demonstrates the 41-slide PowerPoint output, which is a technical proposal for an economic development strategy for AIDO(Abu Dhabi Investment Office) and offers to make the  41-slide PowerPoint output available for viewers. He explains how users simply send the request to the agent. The agent delivers a comprehensive 41 slide presentation based on the information sent.  Mehdi demonstrates how the agent presents the context and objectives of the project including the importance of AI in translating Abu Dhabi's national ambitions into localized investment. The proposal includes global benchmarks, structural drivers, competitive windows, and institutional timing. The proposal also addresses economic and market risks, environmental spatial constraints, and demographic and talent challenges. Structuring the Proposal Mehdi explains that the overall approach to the project is laid out in phases, which can be customized based on the RFP or the firm's preferences. The agent can provide guidance on the structure of the approach, including the number of phases and steps. The detailed version of the approach in this demonstration is 11 pages and can be used as a more detailed project plan. Agent Attention to Detail  Mehdi highlights the attention to detail, including real bullets, semantic selection of icons that reflect the content of the page, and consultant-compliant quality. Mehdi mentions that the agent can be trained to include details such as a placeholder slide for pricing or investment, and any necessary disclaimers in the proposal  in the future. Mehdi introduces the next agent, which translates PowerPoint presentations automatically, including complex slides with timelines and Gantt charts. He demonstrates the translation feature, which translates slides and injects the content in the right place, including right-to-left languages and timelines that read right to left. It has the ability to mirror complex slides and the potential time-saving benefits. Mehdi shows how the platform can generate research reports on any topic, using the request for an overview of nuclear submarine coolant pumps as an example. The Platform Pricing Structure In the demonstration of the third agent, Mehdi explains that the entry subscription will be $20, allowing 120 slides. Enterprise offers will be available for firms that want to deploy the platform in a private cloud, ensuring data security. Mehdi provides the website for sign-up and mentions that there is a closed beta available for interested users, and he mentions that there are many agents in development and invites feedback from Umbrex members for new product ideas. Timestamps: 01:51: Details of Hector's Proposal Generation  03:47: Examination of the Proposal Example  05:34: Customization and Detailed Approach 08:56: Additional Features and Pricing 11:04: Translation and Research Report Generation  20:00 Future Developments and Pricing Structure  Links:   Website: https://mzx.ai/ Proposal permalink: https://umbrex.com/wp-content/uploads/2026/05/Proposal_example_Economic_Development_Strategy_for_Al_Dhafra_Region_English.pptx Report permalink: https://umbrex.com/wp-content/uploads/2026/05/Report_example_Nuclear_submarine_reactor_pump_manufacturers_overview.pptx This episode on Umbrex: https://umbrex.com/?p=287037 Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

Impact Pricing
Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi

Impact Pricing

Play Episode Listen Later Jun 1, 2026 33:59


Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on decision science, transparency, and how buyers actually make decisions. In this episode, Todd challenges one of the biggest assumptions in business: that more information leads to better decisions. Drawing from buyer psychology and real-world sales research, he explains why buyers actively seek out negatives, why perfect pitches create skepticism, and why transparency accelerates trust.   Why You Have to Check Out Today's Podcast: Discover why more information often makes buying decisions harder. Learn why buyers seek out negatives before positives and how transparency can increase trust, shorten sales cycles, and improve win rates. Master the shift from persuasion to prediction so buyers feel confident moving forward instead of getting stuck in analysis paralysis.   "We don't buy when we're convinced. We buy when we can predict." — Todd Caponi   Topics Covered: 01:03 – Why Negotiating Pricing Feels So Unnatural. Todd shares the negotiation breakthrough that led him to embrace transparency instead of traditional sales tactics. 05:18 – Why Buyers Trust Imperfect Solutions More Than Perfect Ones. The consumer research that changed Todd's thinking—and why buyers actively seek out negatives before making decisions. 08:50 – Transparency vs. Honesty: The Difference That Changes Sales Outcomes. What transparency really means and how proactively sharing weaknesses can accelerate trust. 12:15 – The Long Game Wins the Short Game. A debate on incentives, trust, and whether transparency actually benefits individual salespeople. 15:11 – Do Buyers Make Emotional or Logical Decisions? Todd explains why feelings often drive decisions before logic enters the picture. 20:24 – Why B2B Buyers Still Behave Like Consumers. Buying committees, RFPs, and the hidden emotional biases behind supposedly rational decisions. 25:14 – Buyers Don't Buy Products—They Buy Predicted Futures. Mark introduces a powerful framework for understanding how buying decisions really happen. 31:42 – More Information Doesn't Help Buyers—It Makes Decisions Harder. From mail-order catalogs to AI, Todd explains why information overload increases decision friction. 32:35 – The Case for Radical Pricing Transparency. Todd's practical framework for pricing conversations built around volume, commitment, cash flow, and predictability.   Key Takeaways: "Transparency is without asking, I'm going to tell you the truth." — Todd Caponi "The long game wins the long game—but it wins the short game too." — Todd Caponi "More information has never made buying easier. It's always made it harder." — Todd Caponi "True salesmanship is the science of service." — Todd Caponi (quoting Arthur Sheldon)   People & Resources Mentioned: Arthur Sheldon - Early sales philosopher and author of The Art of Selling (1911), whose principle that "true salesmanship is the science of service" remains relevant today. António Damásio - Neuroscientist and author of Descartes' Error, referenced during the discussion on emotion, logic, and decision-making. Northwestern University Research - Consumer behavior research that revealed buyers actively seek out negative reviews and trust products with balanced ratings more than perfect scores. The Transparency Sale - Todd's bestselling book exploring how openness and honesty accelerate buying decisions and improve sales outcomes. The Four Levers of Negotiating - Todd's latest book on transparent negotiation and value creation.   Connect with Todd Caponi: Website: https://toddcaponi.com/ LinkedIn: https://www.linkedin.com/in/toddcaponi/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Podnews Daily - podcasting news
Webinar to uncover what works in a podcast trailer

Podnews Daily - podcasting news

Play Episode Listen Later Jun 1, 2026 6:39 Transcription Available


And how to listen to a load of them. Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io https://podnews.net/cc/3530 Visit https://podnews.net/update/trailers-that-work for the story links in full, and to get our daily newsletter.

Scaling UP! H2O
478 Rethinking Power Plant Water and Steam Chemistry with Brad Buecker (Part 2)

Scaling UP! H2O

Play Episode Listen Later May 29, 2026 51:55


Power plant water and steam chemistry does not fail in isolation. A mistaken unit, an unused analyzer, an overdesigned pretreatment system, or a misunderstood condensate return problem can ripple across equipment, permits, production, and safety. In this Part 2 conversation with Bradley Buecker of SAMCO Technologies and Buecker Associates, Trace Blackmore continues a practical discussion on the details that shape industrial water decisions. Brad shares field stories from combined cycle plants, package boilers, wastewater permitting, membrane systems, and decades of technical writing.   When Small Errors Become Expensive Problems Brad opens with a story about a wastewater permitting issue where parts per million and parts per billion were confused in a discharge permit. The result was not just a paperwork problem. Once the stricter limits were accepted by regulators, meeting those limits would have required more complex and expensive wastewater treatment equipment. That story is a reminder for water professionals reviewing RFPs, permits, and engineering specifications. Precision matters before a project is built, not after the limits have already been approved. Brad also discusses PFAS with appropriate caution. He does not present himself as a PFAS expert, but he connects the conversation to zero liquid discharge, brine concentrators, crystallizers, and the unresolved question of what happens to solids when contaminants are concentrated rather than discharged.   Membranes, Discharge, and the Changing Water Balance Looking across more than four decades in the industry, Brad points to membranes as one of the major changes in power plant water treatment. He discusses how reverse osmosis extended ion exchange demineralizer run times, and how microfiltration and ultrafiltration improved water quality going to RO systems. However, Brad also makes clear that better pretreatment does not remove every operational question. RO reject remains a substantial discharge stream. Meanwhile, the movement away from once-through cooling toward cooling towers has changed how plants think about water consumption, evaporation, discharge, and resource availability. For professionals managing water in power and industrial systems, the episode reinforces a practical lesson: every improvement has a system-level consequence that must be understood.   The Real Cost of "Lean and Mean" Brad uses the phrase "lean and mean" to describe how some combined cycle plants are staffed. In one example, a plant had a comprehensive online chemistry monitoring system installed, but it had never been turned on because the staff did not have the experience to maintain or interpret it. In another case, a groundwater-based makeup system included seven-layer multimedia filters even though groundwater typically has very few particulates. Brad could not make a categorical conclusion without a full analysis, but the story raises an important question: are we solving the actual water problem, or simply buying equipment? He also shares a case from an organic chemicals plant with four 550 PSI package boilers. The plant returned 80 to 90 percent of its condensate, but total organic carbon levels were far above the ASME recommended limit for that pressure boiler. Foam in the saturated steam samples helped point to carryover into the superheaters, where scale was building up inside the tubes.   Learning, Mentorship, and Leaving the Industry Better Beyond the technical stories, Brad's message is clear: professionals who keep learning are better prepared to make sound decisions. He encourages newer water treaters to study strong water treatment handbooks, talk to experienced people, and physically connect chemistry data to the equipment and processes in the plant. For those nearing retirement, Brad offers a different kind of challenge: pass along what you know while there is still time. He and Trace discuss how sharing experience strengthens the next generation instead of threatening the people who already hold knowledge. The episode closes with a reminder that water is central to manufacturing, power generation, and daily life. Keeping the lights on and protecting water resources both require people who understand the systems behind the scenes. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!   Timestamps  02:16 — Trace introduces Part 2 of his conversation with Bradley Buecker and sets up the continuation of a technical discussion on power plant water and steam chemistry. 04:10 — Trace asks Brad about a case where an engineering firm confused parts per million and parts per billion in wastewater permitting. 05:38 — Brad explains how NPDES discharge permits shape what a new plant must control before construction and operation. 06:35 — Brad describes how some constituents with typical PPM limits were submitted as PPB, creating a much stricter compliance problem. 07:18 — Brad explains why trying to meet unnecessarily low PPB limits can require exotic wastewater treatment equipment. 07:51 — Trace pivots the conversation to PFAS, and Brad responds carefully by acknowledging the importance of the issue while noting that he is not a PFAS expert. 08:34 — Brad connects PFAS concerns to zero liquid discharge, brine concentrators, crystallizers, and the question of what happens to concentrated solids. 11:27 — Brad identifies membranes as one of the major industry changes he has seen across more than four decades. 11:44 — Brad explains how RO systems placed ahead of ion exchange demineralizers extended operating run times in power plant makeup water treatment. 12:35 — Brad notes that membrane systems still create discharge challenges, including substantial RO reject streams. 13:23 — Brad discusses the shift away from once-through cooling and how cooling towers changed the water consumption picture for power plants. 16:14 — Trace asks Brad about the phrase "lean and mean," opening a discussion about staffing, expertise, and hidden operational risk. 17:25 — Brad shares a case where a comprehensive online chemistry monitoring system had never been turned on because the plant lacked the right technical support. 18:31 — Brad describes a groundwater-based makeup system with a seven-layer multimedia filtration setup and raises the question of whether the equipment fit the actual water source. 20:39 — Brad introduces a case involving four 550 PSI package boilers at an organic chemicals plant producing superheated steam for process use. 21:30 — Brad explains that 80 to 90 percent condensate return, high TOC readings, and foaming in saturated steam samples pointed toward carryover into the superheaters. 23:29 — Brad summarizes the risk of cutting too deeply: being lean and mean can cost more in the long run. 23:55 — Brad reflects on the importance of continuous learning and shares his regret about not pursuing a master's program in environmental science. 25:19 — Trace shares his father's advice to leave the industry better than he found it, and Brad connects that idea to sharing safety-critical knowledge. 29:25 — Brad advises newer professionals to learn the basics, study reliable water treatment handbooks, and connect lab work to real plant systems. 35:32 — Brad thanks retiring professionals and encourages them to pass along practical knowledge to younger people while they still have time. 37:23 — Brad explains what people outside the industry should understand about water's role in manufacturing, power generation, and daily life.   Quotes  "Those are very important because if something goes south chemistry-wise at a power plant, you need to know very quickly." "You can be lean and mean, but it can cost you a lot more in the long run." "If you have any ambition or interest at all, continue learning." "If you pass along your information and give younger people a chance to do something, give them some responsibility, it just pays off much more."   Connect with Bradley Buecker  Email: bueckerb@samcotech.com   LinkedIn: https://www.linkedin.com/in/bradley-buecker-705b9021/  Website: Water & Wastewater Treatment Solutions | SAMCO Technologies   Guest Resources Mentioned   US EPA - National Pollutant Discharge Elimination System (NPDES)  Buecker & Associates, LLC - Consulting and Technical Writing  Beware of Flow-Accelerated Corrosion – Brad Buecker, Kiewit Engineering Group  Muck Rack – Brad Buecker Articles    Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Scaling UP! H2O Academy video courses  Submit a Show Idea  The Rising Tide Mastermind  477 Rethinking Power Plant Water and Steam Chemistry with Brad Buecker (Part 1)    Words of Water with James McDonald Today's definition is the standard SI unit for the amount of substance, defined exactly as 6.02214076 x 10^23 elementary entities, such as atoms or molecules.  Can you guess the word or phrase?    2026 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.     

Identity At The Center
#424 - IDAC Mailbag for May 2026

Identity At The Center

Play Episode Listen Later May 25, 2026 71:09


Jeff and Jim are back with the May 2026 mailbag, answering listener questions from Amsterdam, Mumbai, Austin, and Berlin. Topics include navigating IAM vendor acquisitions, defending against AI deepfakes in remote onboarding, governing contractor and third-party identities, fixing the leaver process in IGA, and tackling a decade of IAM technical debt. The episode closes with unpopular industry opinions: why RFPs are procurement theater, why rip and replace should be normalized, and why one-throat-to-choke vendor thinking usually backfires.IDPro new member discount: https://idpro.org/idac/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comCHAPTER TIMESTAMPS00:00 Intro and SNL nostalgia03:25 AI model roundup: ChatGPT, Claude, Gemini, and usage limits10:16 Identiverse 2026 and IDPro member discount14:53 Q1: Navigating vendor acquisitions (Isabelle, Amsterdam)24:00 Q2: AI deepfakes in identity verification (Rajan, Mumbai)32:32 Q3: Contractor and third-party identity governance (Caleb, Austin)43:00 Q4: The leaver process and IGA scope gaps (Anonymous)51:10 Q5: Tackling IAM technical debt (Tomas, Berlin)57:00 Normalizing rip and replace01:01:00 RFPs, one throat to choke, and other hot takes01:08:00 Wrap-upKEYWORDSIAM, identity governance, IGA, vendor consolidation, acquisitions, deepfakes, identity verification, contractor management, non-employee identity, technical debt, rip and replace, RFP, joiner mover leaver, leaver process, Identiverse 2026, IDPro, IDAC, Identity at the Center, Jeff Steadman, Jim McDonald

.NET Rocks!
Using AI to Measure Quality of AI with Vishwas Lele

.NET Rocks!

Play Episode Listen Later May 21, 2026 58:11 Transcription Available


Large Language Models can generate a lot of text - but is it any good? Carl and Richard talk to Vishwas Lele about his ongoing efforts at pWin.ai to build tools for responding to government RFPs. Vishwas focuses on the quality problem - both the quality of the incoming RFP and the quality of the responding proposal. How do you determine the key requirements of an RFP reliably? And when it comes to the response, how do you provide measurable results for a response? The conversation digs into a change in workflow that benefits the RFP process regardless of tooling - and gives hints to the patterns of success with LLMs!

The Logistics of Logistics Podcast
REPOST: The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz

The Logistics of Logistics Podcast

Play Episode Listen Later May 21, 2026 58:59


In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. About Ron Lentz Ron Lentz is a founding partner and CEO of Logisyn Advisors, recognized as a logistics subject matter expert with over 40 years of industry experience. His deep knowledge of capital markets, combined with an extensive global network spanning logistics firms, private equity, family funds, and debt financing, enables him to help clients maximize returns across all M&A services. Ron's expertise covers key logistics sub-sectors, including e-commerce fulfillment, asset-light logistics, final-mile delivery, 3PLs, specialty hauling, air cargo, and freight forwarding. His career includes international executive leadership at Ryder Logistics, over a decade of C-level assignments, and a track record of transforming Fortune 500 companies, startups, and turnarounds into high-performing businesses. About Logisyn Advisors Logisyn Advisors is an M&A advisor specializing in the transportation and logistics sector. The firm's customers include global freight forwarders, customs house brokers, domestic forwarders, trucking companies, logistics software providers, and many other companies across the industry. Logisyn provides a variety of M&A services, including buy-side advisory for companies looking to grow through acquisition, sell-side advisory for entrepreneurs looking to exit and capitalize on the businesses they've built, and enterprise valuation services for managers looking to gain a better understanding of the value of their business. The company has a proven track record of advising executives navigating the M&A process and is actively engaged with leading companies across the logistics industry. Key Takeaways: The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year In "The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year with Logisyn's CEO Ron Lentz", Joe Lynch and Ron Lentz, CEO of Logisyn Advisors, discuss how $4 trillion in untapped capital and industry consolidation are driving a major wave of logistics exits. The Power of "Logistics-First" Specialization: Unlike "industry agnostic" investment banks, Logisyn only hires former operators who understand the intricate day-to-day realities of the supply chain. Ron emphasizes that a generalist banker can cause a "generalist penalty," where the unique operational value and specialized assets of a logistics firm are lost in translation during a deal. The $4 Trillion "Dry Powder" Catalyst: A massive driver for the 2026 rebound is the estimated $4 trillion in global private equity "dry powder." Much of this is older capital that firms must "use or lose," creating a high-pressure environment for acquisitions in fragmented markets like transportation. The "Six Ps" of Market Readiness: Ron lives by the mantra: Proper Planning Prevents Piss Poor Performance. Success requires "staging the house" by cleaning up these financials 12–24 months before an exit. Asset-Based Logistics is Primed for a Bull Run: While freight brokerage is facing a "leaner and meaner" period due to AI and fee transparency, Ron is incredibly bullish on asset-based carriers. As driver shortages persist and capital costs for equipment remain high, those who actually control the trucks will hold the most leverage in the coming year. Cultural Compatibility is the #1 Deal Killer: Citing PWC data, Ron highlights that cultural alignment is the primary reason mergers succeed or fail. For entrepreneurs, selling isn't just a financial transaction; it's "giving up their baby." A successful M&A advisor acts as much as a counselor as a banker to ensure the legacy remains intact. The "Jigsaw Puzzle" Strategy for Buyers: Strategic acquisitions in 2026 are moving away from simple "growth for growth's sake." Buyers are looking for specific "jigsaw pieces"—such as a niche cold chain specialty in the Southeast or a robust tech stack—to create a "pure play" offering that doesn't require a "fixer-upper" effort. The Death of the "Country Club" Broker: The complexity of modern logistics—from AI-driven RFPs to real-time WMS integration—means owners can no longer rely on a general business broker or a "golfing buddy" to sell their company. To maximize the 8x to 10x multiples, founders need advisors who can navigate the deep-dive diligence of tech-savvy private equity buyers. Learn More About The 2026 M&A Rebound: Why Logistics is Primed for a Banner Year Ron Lentz | Linkedin Logisyn Advisors | Linkedin Logisyn Advisors Customer Testimonials Logistics M&A Club Events The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

The Segment: A Zero Trust Leadership Podcast
Cybersecurity Has Hit a Brick Wall — Andrew Rubin on What Comes Next

The Segment: A Zero Trust Leadership Podcast

Play Episode Listen Later May 20, 2026 48:23


In this episode, Raghu Nandakumara sits down with Andrew Rubin, Founder & CEO of Illumio, for a candid conversation about the next phase of AI-driven cybersecurity risk. Just weeks after a major AI breakthrough sparked shockwaves across the security industry, Andrew shares his immediate reaction — from the sobering implications of machine-speed vulnerability discovery to a frank assessment of why the cybersecurity industry's fundamental model may already be broken. The conversation explores what actually changes in an era where vulnerabilities could be discovered and exploited faster than any human-driven operation could manage. Andrew argues that while segmentation as a concept is decades old, its role as a critical backstop has never been more urgent. If attackers begin operating at machine speed, defenders must rethink not just their tools, but their entire operating model — from how they assess risk to how quickly they can respond. Raghu and Andrew discuss: Why the cybersecurity industry has spent more every year while outcomes have gotten worse How AI creates an asymmetric threat unlike anything defenders have faced before Why patching alone won't solve the problem — and the COVID vaccine analogy that explains why The shift from prevention to resilience as the new security north star What the SolarWinds story reveals about how organizations miscalculate tail risk Why segmentation becomes one of the few reliable backstops in a model-driven world How the era of 12-month RFPs and POCs may be coming to a swift and necessary end Stay Connected with our host, Raghu on LinkedIn: https://www.linkedin.com/in/raghunandakumara/ For more information about Illumio, check out our website at illumio.com    Resources Mentioned: Hard Truths in Cybersecurity: Fear, Liability, and the Industry's Biggest Lies | RSAC 2026 Panel:  https://www.youtube.com/watch?v=88XjfZBYIw0

Management Blueprint
331: Drive Growth Using AI Agents with Max Kryzhanovskiy

Management Blueprint

Play Episode Listen Later May 11, 2026 29:35


https://youtu.be/aQyHwoGfy50 Max Kryzhanovskiy, President and CEO of MOS Creative, is driven by a desire to set an example for his children and show what's possible through technology, persistence, and innovation. As the leader of a tech-forward agency that builds websites, apps, and AI-enabled platforms, Max helps businesses move from idea to execution by creating digital products that solve real problems and scale over time. We explore Max's MVP Framework — Define the problem, Determine target market, Prototype the product, Build the MVP, Test and obtain feedback, Iterate — a practical approach for transforming ideas into scalable digital products. Max explains why founders should avoid overbuilding too early, how AI is accelerating prototyping and development, and why businesses must balance automation with authentic human connection. — Drive Growth Using AI Agents with Max Kryzhanovskiy  Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Max Kryzhanovskiy, the President and CEO of MOS Creative, a company that builds websites and apps that drive growth. They were also the first company in Baltimore to launch a mobile site. Welcome to the show, Max.  Thank you for having me.  Let me ask you this—what is a mobile site? Is it a mobile phone site, or is it something different?  I mean, now it probably doesn't matter as much anymore, because everybody obviously has a website that works on a smartphone screen—or a responsive websites. But before mobile websites came out—or I should say, when smartphones first came out—we had to adjust for smaller screens. We were all used to bigger screens on a computer, and then once we started having different screen sizes come out before responsive, we were the first company to have a mobile website in Baltimore. And we actually built a web application specifically to create them ourselves, and then also went to market to offer it to other clients as well. So a mobile website is just like it sounds, a website that’s specifically designed for mobile.  That’s cool. So it sounds like you are very much a tech-forward company, and you are at the edge of technology. And as we were logging on, you said that you would be recording this on your phone because you actually have AI agents running on your computer. Does that mean you have AI agents as part of your team? What kind of agents do you have? Is it still an experiment, or is it already in execution mode?  It's in execution mode, but we're always experimenting. We like to think we're ahead of the curve, but with AI, we're all experimenting to a certain extent, right? Something new comes out, we try it out, see if it works, and see how it can be applied to your business—what kind of outcomes it can give you. So I'm all about AI. It's amazing. It's an amazing tool. But I think AI is becoming a lot more than we thought it was going to be—and also a lot less at the same time. Meaning, when AI launched—for example, when ChatGPT came out to the broader market—I mean, obviously AI had been around for a while—but when ChatGPT launched its chatbot platform publicly, we were amazed by how much work it could done. So it went from zero to a hundred. “Oh my God, it can do all of this,” right? But now, for example, with the more recent models—4.5, 5.0—the improvements are much smaller.  It's not a hundred percent or a thousand percent better anymore. Now it's maybe five or ten percent better, but the cost keeps increasing. I just read somewhere that even Claude said Claude Code won't be included much longer as part of the regular plan. So now it's only in the $200 higher-tier plan, plus you have to buy additional tokens. So it's really becoming more like, “Hey, yeah, we can do this for you—but you're going to end up paying something similar to what you'd pay a team.” At first, it was more like, “Let's get into the market. Let's get a lot of people interested.” But now, obviously, they have a lot of money behind them—investors, VCs, public market pressure—and they need to bring in revenue. So I think things are going to change very soon. AI is going to become a lot more expensive because the infrastructure and resources it requires are expensive. So eventually, those costs are going to be passed on to users. Yeah. And I noticed that ChatGPT started to do some ads as well. They’re probably going to go that direction, and who knows what that’s going to bring. But that's not our topic today. Today, it's about something else—frameworks. But before I go to the framework question, I'd like to ask you: what is your personal “why,” and how are you manifesting it at MOS Creative? Well, I'm a family man, so my “why” is to see my kids grow up to be amazing human beings—and hopefully to show them a great example of what can be accomplished in sports and in business. So my “why” is also to be a good person. Success can mean different things to different people, but for me, I love the hunt to get to a certain level of success. And then it's kind of like—us as humans, or at least a lot of people—we reach a certain level of success and we don't really celebrate it. It's more like, “Okay, let's get to the next level.” So my “why” is to show my kids that anything is possible if they really want it. Why I got into this space—it was exciting. You could see how quickly technology was moving, the kind of innovation that was possible, and it excited me. So that was one of the main reasons I got into technology. But the other reason was because I was in a different business, and we created technology that helped us grow. And I thought, “Oh wow, this is a completely different way to scale a business.” So technology became the direction we took. Yeah, I love it. I think inspiring our kids is a huge driver for many people, and it totally makes sense. Technology is exciting. I'd like to switch gears here and ask my other common question on this podcast, because this podcast is all about frameworks—business frameworks—how we can help listeners understand things, simplify things, and see different perspectives. So my question to you is: what is your favorite shortcut to success—or framework? And I don't mean “shortcut” in a negative sense, but rather a framework that allows you to understand things differently, make decisions, serve clients, and create valuable outcomes. Whatever it is—something that has worked for you, and is simple enough that you can explain it to listeners in three to five steps. Well, I believe in always being open to learning. It's not specifically a framework—it's more of a mindset: understanding that we don't know everything, especially now, with how quickly things are changing. I mean, a lot of people say that AI is going to make humanity a little dumber than we are. But actually, I learn a lot from it as well. If I'm doing something and I think, “Oh, this is a great way to speed up the process,” then I use it. So let's say, for example, a client asks me a question. There are different ways to approach it. If I already know the answer because I have specific experience with it, I can answer it, right? That doesn't always mean the answer is going to be correct.  I can research it, or I can get an answer from AI and then verify it through research and experience to make sure the outcome is actually what it says it's going to be. The learning part is making sure you're always open to figuring out whether the steps you've taken before are the right steps—or whether they can be optimized. I'm a big believer that everything can be optimized, especially now. There's almost no question that can't be answered quickly. Maybe there are some deep philosophical questions—but for the most part, especially in business, work, or even life, you can get answers very quickly. For example, I had a kind of vertigo-type feeling, and I was wondering what exactly it was. I entered specific prompts into ChatGPT, and it actually broke things down really well for me. Then I went to a doctor. First, I checked with a friend of mine who's a nurse, and she said, “This is probably what you have.” And she started asking me questions. I thought, “This is funny—these are exactly the same questions ChatGPT asked me.” And her husband said, “You know what? That proves that medicine is basically a set of questions. As you answer one question, it leads to the next.” So it's like a dynamic questionnaire. And by the time I got to the doctor, I already had a good idea of what it potentially was, and I knew what questions to ask so I could understand the next steps to fix it.  Yeah.  So what I'm saying is there’s always a way to improve. I'm a big believer in that. It doesn't matter what you're doing, because in this age, everything moves very fast—regardless of the business you're in. That's true. It's interesting that you say ChatGPT can answer any question. It's true—sometimes it hallucinates, but it still gives you an answer. Yesterday, I went to a presentation, and the president of Great Game of Business talked about this. He said, “Today, the answer is everywhere. So it's not a lack of answers—it's a lack of good questions.” So what we really have to come up with are good questions to ask. That's the bigger challenge now—not finding the answer. And I thought that was a really interesting insight. I agree. It's the same thing, right? It relates to prompts as well. If you have a good prompt, you're going to get a better answer. If you ask a good question, you're going to get a better answer. So yeah, I agree with you. Listen, AI isn't a complete solution, but it's a huge help—especially if you're just starting out. Yeah. So what drives your business? Is it technology? Is it trends? Is it something else? What drives it?  It's kind of a mix between technology and growth marketing. What that means is we work with clients all the way from ideation to scaling. We've also had several clients successfully exit. So clients come to us and say, “I have an idea. How do I take it to the next step?” Obviously now, there are AI builders and AI platforms that can help take a high-level idea and turn it into some kind of prototype—or at least a basic flow. But ideally, we work with clients from the idea stage all the way through design, development, launch, and driving traffic to the product. So the perfect client fits into that category. They might have an idea for a web application, mobile application, or software product.  They come to us and they're not really sure what the next steps are—or they've done some research For example, I spoke to a prospective client the other day. She worked with a developer who tried to build the product using an AI builder. For some reason, something didn't work out, and now she's back at square one. So now we have to review what she actually wants to build, determine the best approach, and figure out what phase one, phase two, and phase three should look like. So that's kind of how we work. For our clients, it's not just, “Let us develop it for you.” It's also about the creative side, the messaging, and the user experience. It's about making sure that when someone downloads the app—or visits the website or web application—it serves its purpose. It's a problem-solving product. It needs to solve a problem so users keep coming back again and again. And then we help grow it to new audiences. That's when it starts to scale and become exponential. Does that make sense? Yeah. So I’m wondering, you work from the idea forward, or you work from the outcome backwards? What’s the approach?  That's a great question. Not everyone knows the outcome right away. When someone has both an idea and a clear outcome, it works better, right? Because then you can help them get to that outcome. But overall, the outcomes are usually very high-level. You know: “I want to build this web application or software because I'm targeting this audience.” Okay—but what does that really mean? What problem are you solving? To be honest with you, ninety percent of people don't really know what problems they should be solving at the initial stage. So, talking about frameworks, we work with them to define which problems they should solve first. Because most startups—or even profitable companies trying to add new technology into their workflow or business—often don't know what one or two problems they should solve for the MVP before going all in. Yeah. Okay, so step one is to define the problem. What's step two?  Make sure you have the right audience for that problem. That's a big issue. A lot of times, people try to serve everyone. You don't want to go too broad, and you don't want to go too narrow. If you go too narrow, you're going to hit a ceiling before you even go to market.  So you determine the audience for the problem you're trying to solve, right?  Correct.  And then what's the next step?  Once you determine the audience and define the problem, the next best step is to create some kind of prototype and actually take it to that audience to test for product-market fit. Meaning: get feedback. Again, it doesn't have to be a fully working product. But go to that audience and get feedback like: “Yes, this solves my problem,” and “Yes, I would pay for it.” Or even better—for them to actually exchange some money to join a waitlist or gain access to an early version of the product, so they can test it and provide feedback. That's the best-case scenario. Because once you have that input, it becomes much easier to make adjustments. It doesn't matter whether those adjustments are in the design or in the actual working product—you're refining it for that niche audience. Yeah, that makes sense. So you design the prototype or minimum viable product, then you test it and get feedback. Then what do you do?  Well, I want to clarify something. Designing a prototype and having a minimum viable product can be two separate things.  Okay.  You can design a prototype. Again, it can be designed in Figma, using an AI builder, or even just as a workflow or user flow. Obviously now, things are a little different because you can build prototypes much faster. That doesn't mean they're going to be production-ready. But a minimum viable product is usually focused on solving one or two specific problems for that market. It's a problem-solving product that actually works—meaning it's much closer to being production-ready. Yeah.  So those are two separate things. There's a very big difference between them.  Yeah, because now you have vibe coding, and with tools like Lovable—or whatever platform you're using—you can create a prototype quickly. But it's not necessarily going to work, and then you still have to build the actual working product. Correct. Yes, I agree. Then you test it, expose it to the target market, and gather feedback. And then what do you do? Do you iterate? What's the next step? You iterate, yeah. So at that point, ideally, you have product-market fit, you've received great feedback from users, and—best-case scenario—they've even paid you some money. Then you either expand on what has already been built, or you go all in: invest more money into it and start building a production-ready product. And once you have that, you may realize that you also need to improve the user interface. That happens a lot—especially if you vibe-coded it. The output usually isn't the best when it comes to user interface design or user experience. So you may need to redesign the interface, properly develop it, and then take a production-ready application to market. And then it goes back into the cycle of iteration. Meaning, you keep gathering feedback. This is why I often recommend not adding too many features in the beginning. Focus on one or two core features—one or two main user flows within those features. That's it. Forget about everything else. Yeah. And then you can add features later.  You can always add features later. Most of the time, if you add too many features in the beginning, you'll probably end up cutting at least 40% of them because people just won't use them. And I'm not talking about core features like sign-up, sign-in, forgot password, onboarding, authentication—that kind of stuff. Obviously, you need those. But you still have to figure out who your audience is. Do you need SMS login? Do you need email login? Do you need both? Do you need social logins? You have to make sure you clearly understand your audience—but you don't need everything all at once. You may eventually need all of it, but not in the beginning. Yeah, that's true. So you've worked with other businesses, which means you're primarily a business-to-business agency, right?  Business-to-business, business-to-government—we've also built business-to-consumer apps as well. But usually, our client is a business-to-business.  Yeah. So here's my question: In B2B, how do you gain people's trust so they'll even engage with your product? I understand there's a funnel—but how do you get businesses into the top of that funnel? How do you create that initial trust so they engage? What does it take? Many things. Content helps, obviously. Creating content like this, creating videos—I create videos on a regular basis talking about what's out there, what's possible, what's good, what's bad. Kind of the everyday life of an agency, and the type of work we do. We also post projects on different directories and platforms. A lot of previous clients come back to us, and we get many client referrals. We rank pretty well for SEO and AEO, so a lot of people find us through ChatGPT. Especially because that's one of the services we offer. People find us when searching for things like “best app developers” or “best website designers” in our specific area. We're not targeting nationwide rankings—that's much harder and a much longer-term strategy. But in our area—Maryland, Howard County, Columbia—we rank very high.  And what does it take to rank high in AEO—in AI search?  It's the same approach we take to rank in Google. Google obviously owns Gemini, and now there's Google AI Overview. It's really a real-estate play. If you have a website that's properly structured for Google—with some adjustments for semantic search, like adding question-and-answer content to every page, especially product and service pages—you improve your chances significantly. You also need a properly configured robots.txt file with clear descriptions, so when search crawlers reach your site, they can immediately understand the structure and know where to go. When you see sources cited in AI search, that's exactly what those systems are reading from your site.  You also need the right technical setup: Your website has to be fast. You need proper H1, H2, and H3 structure across the site. So overall, it's about having a properly structured website. If you follow strong SEO fundamentals, with additional improvements specifically for AEO and GEO—because now it's not just SEO anymore, it's SEO, AEO, and GEO—you'll usually appear in ChatGPT, Google AI Overview, Gemini, Perplexity, and other AI search tools. And your Google Business Profile and Google Maps listing are properly optimized—which has changed a lot recently on Google's side as well—you'll also show up more often in local AI search results. So isn't it true that AI search looks for different kinds of signals than traditional SEO? I've heard, for example, that backlinks are less important in AI search than they used to be. They're not as important for AI search, but backlinks still carry a lot of weight. Again, you have to think about this as two separate systems, right? There's Google Search—with Google AI Overview and featured snippets—and then there's Google Maps. You don't need a website just to appear on Google Maps. You mainly need a properly optimized Google Business Profile. And you can still show up in AI search that way. Having a website does help, because it sends another signal to Google, but it's not as critical. The most important thing—and I'll answer your question for both cases—is consistency and structure. For Google Maps, if you have a properly maintained Google Business Profile with constant updates—blog posts, videos, photos, and business updates—that teaches Google AI what your business does. So you want updated product pages, images, descriptions, and location details if you're location-based.  All of that educates Google, which helps you rank higher on Google Maps. And like I said, Google Maps ranks very well in AI search. Now, if you also have a website, that's even better. And on your website, it helps to embed your Google Map as well, because that reinforces another signal from Google Maps. For example, some of our clients have multiple locations, so we include Google Maps with all their locations on the site—and that helps. Then you also create location pages, just like you create product pages or service pages. Google—and AI systems in general—don't really rank entire websites. They rank individual pages. That's why top-of-funnel content is usually blog posts or educational content answering someone's problem. Then that written or video content leads users to a service page or product page. That's basically how it works. Does that make sense? Yeah, that's very interesting. So if I want to increase my AI ranking… one of my clients told me that if your clients post about you on Reddit, that can be really powerful and help drive AI search visibility. Is that true? Reddit and Quora are very powerful. Very powerful. They rank very high. Listen, I'll give you a simple example that anybody can use. If you go to Quora or Reddit and look at the questions people are asking—for example, let's say you search for “app development”—you can filter by questions and literally see what people are asking. If you answer those questions in a natural way, related to your service or product, and include a backlink—not in a salesy way, but naturally—that's a very strong backlink. And speaking of backlinks: they're still relevant. Maybe they don't carry as much weight as they used to, but they're still very valuable.  Because when Google or AI systems evaluate content—and when you search in ChatGPT, Claude, or Gemini and see sources—those sources are essentially citations and backlinks. So if your website has strong citations and is properly structured, it absolutely helps you get discovered. You just need to make sure everything is set up correctly so Google—or any other search system—understands what your content means. But yes, to answer your question directly: Reddit and Quora are excellent for visibility because they're high-authority websites with massive traffic and very strong domain ratings. Yeah. That’s great. So Google Maps, Reddit, Quora, they are big drivers. That’s great.  Huge drivers. I mean, listen, there are many others—but social media has become huge over the past two years. Before, if you made a Reel on Instagram, you wouldn't be able to find it through Google search. But in the past couple of years, they opened that up. Why do you think they did that? Because they understand the value of content. Just like YouTube—where you can find videos through specific keywords—they want Instagram videos to be discoverable through Google Search and AI search. And then those searches lead people back to their platform. If someone who isn't already an Instagram user discovers content they like—a creator they like—they may sign up for Instagram because of it. So yeah, all of this ties back to backlinks and discoverability. It's really about how you use those backlinks. I mean, YouTube has been a huge driver for people looking for answers or trying to learn almost anything. So yeah, that's kind of how it works. It's one big spiderweb. Yes. It’s interesting. So basically, the more content I have and the more content other people post about me in credible sites, whether it’s Reddit, Quora, YouTube, social media, and they all point to my website or web pages, then the more it’s going to be discoverable by AI. That’s kinda makes sense.  You're definitely going to become more discoverable. But again, if it's just “Steve Preda,” that alone may not be valuable unless someone is specifically searching for your name. Now, if people are responding to or discussing how to apply a specific framework—and someone is searching for that framework that relates to your content—then it becomes relevant. Does that make sense?  Yeah. Yeah, understand. Yeah. Absolutely. Let me ask you this. If you could have a magic wand and fix one thing inside your company in the next 12 months, what would that be?  That’s an interesting question. I don’t know. I think I'd be very interested in applying more AI agents so they can help drive the business and support more growth. Overall, I just want healthy growth—making sure we're happy with the work we're doing, and that our clients are happy with the work we deliver. Because that leads to better outcomes, longer-term relationships, and healthier growth for the company. I mean, my ultimate goal at some point is probably to grow the company and eventually sell it. If we're happy with what we're doing, and our clients are happy with the work we're delivering, I think that growth will happen organically. Yeah. And what do you need to make the company sellable in your perspective?  Having strong, scalable systems—and AI is going to help with a lot of that.  So do you believe that a company with only AI employees—at the extreme—could still become a very valuable company? No, I'm not saying we should rely only on AI, and I'm definitely not planning to let go of any employees. What I'm saying is that AI can help with certain smaller tasks that sometimes get missed or forgotten. That's a perfect fit for AI. For example, even during conversations—if a project manager is handling several clients at once—we usually need updates on what was discussed. Yes, AI can record the conversation, but more importantly: what are the actionable next steps? And from those action items, what has already been completed, and what still needs to be done? Those are the kinds of things AI agents can help with—tasks that don't necessarily require a human. That way, time isn't wasted and can instead be used more effectively to make sure things are getting done and that we're reaching the outcome you mentioned earlier. What is your opinion about controlling AI agents? What is the level of risk? Not just about someone maybe doing a prompt injection and kind of hijacking your agents, but losing control of the agents in terms of complexity. So do you see a risk there that someone could kind of unleash these agents and somehow not be able to control them, or the quality of their work? Could they not control that? Or something changes and the agents get impacted—maybe a software update or something like that? Is this a thing, or is that not a concern? I think there should definitely always be guardrails. For example, right now we're building a platform with AI to gather RFPs, review them, score them, and actually create outputs—like the structure of the RFP. But before they get submitted, an actual person reviews them. I think there should always be final approval by a human—unless it becomes such a perfect system. I mean, it's software, right? At a certain point, can something go wrong? Yes. Especially with updates—unless you own the full process from beginning to end. Yeah, I think there's always a risk, but there's always a risk with software.  There should definitely be some guardrails, no doubt about it. I don't think it should be the last step before a human approves it and actually—for this RFP example—submits the response to whatever platform. I think a human should always review and approve it to make sure everything is working properly. But I think you can save a lot of time. For example, instead of us doing two or three RFPs a month, we can do ten or fifteen. I mean, the quality isn't really changing. It's structure. It's answering what they're asking for. So if it fits the criteria we're looking for, we still spend time reviewing it. I mean, we got an RFP the other day that was 150 pages. It would probably take two days just to read it. And at a certain point, you're like, “You know what? This isn't a good fit.” So it saves time. It just creates more efficiency. But there should definitely be guardrails and structure for sure, and a human should be involved in the loop. That I agree with you on. Okay. It's a big topic. One of the thoughts is that at some point AI is talking to AI. Like in hiring—you see these big recruiting companies using AI to filter resumes, and then applicants use AI to write resumes that fit what the filters are looking for. And at some point, the authenticity or credibility of those resumes begins to fade because it's all prearranged. So then the whole purpose of filtering employees starts to diminish. Do you think this kind of thing might happen with RFPs too? Maybe. Very possible. I wouldn't be surprised if it's not happening already. Yeah, I mean, it's definitely very possible. There are already several platforms that find RFPs. They work a little differently. We're building specifically for our own purpose. I do want to document the process to kind of show, “Hey, here's what can be done.” But yeah, it's very possible, for sure. Listen, if you're relying on a regular process to get a job, then you're probably not going to get the job. There are a lot more people looking for work right now. I don't know if you heard about Microsoft—and I think Tesla too—but companies are letting people go left and right. Microsoft is offering long-term employees buyouts. And by long-term employees, I mean people who are probably older and maybe not as knowledgeable or experienced with AI.  It's like, “Hey, let us buy you out so you can retire a little earlier.” So this is happening. If you're going through the same regular hiring process as everyone else, you're competing against 500 or 1,000 other people for the same job. Obviously, it's an employer's market right now, not an employee's market. If you're trying to get a job, it shouldn't just be through the regular process. It should be through people you know. Networking is going to have even more value. Personal connections matter, and people knowing, “Hey, this person actually spoke to me the right way.” You should also know how to use AI, because that's going to give you an edge in getting a job. But actually speaking to someone should happen through networking and connections. Yeah, that's my feeling too—that human interaction is actually going to increase dramatically in value. Because authenticity… that's really the only way to verify authenticity: being face-to-face with someone, a real physical person. That's fascinating. Yeah. But I'll tell you—like I said, I post videos on a regular basis. My mom asked me the other day, “Max, are you using AI, or is it really you?” I said, “No, it's really me. It's not AI.” So it's funny because AI is getting so good that you're not always sure what's real anymore. And even with RFPs—it's not just about submitting proposals or resumes. Personal and human connection is going to become more valuable than ever. If I personally knew every buyer putting out an RFP, I'd rather talk to them directly, one hundred percent. Because it becomes a completely different process.  Yeah, that's spot on. Love it. So, great information. I love the framework: define the problem, determine the audience, create a prototype, build the MVP, test it, and then iterate. That's how you build a digital product—whether it's a website or an app. So if you're out there looking for a solution, Max Kryzhanovskiy and MOS Creative may have the solution for you. So if people would like to connect with Max Kryzhanovskiy and MOS Creative, where can they reach you? People can reach us through our website: www.moscreative.com. They can also find me on LinkedIn under Max Kryzhanovskiy or MOS Creative. They can fill out a form on our website or email us at info@moscreative.com. Fantastic. So if you want an AI-driven platform, definitely reach out to Max. So Max, thank you for coming and sharing your ideas. And I love that you have such a strong vision for AI and that you're actively experimenting within your company, which means your clients will benefit from that as well. And if you enjoyed this conversation, then stay tuned, because every week a successful entrepreneur comes on the show and shares their ideas and frameworks. So thanks for coming, Max—and thank you for listening. Thank you. Important Links: Max's LinkedIn Max's website Max's email: info@moscreative.com

The Tech Blog Writer Podcast
Freshworks CEO On The SaaS-pocalypse And What Comes Next For Software

The Tech Blog Writer Podcast

Play Episode Listen Later Apr 29, 2026 31:14


In this episode of Tech Talks Daily, I welcome back Dennis Woodside, CEO of Freshworks, to unpack the growing conversation around the so-called SaaS-pocalypse and what it really means for the future of software businesses. There is no shortage of dramatic headlines suggesting SaaS is under threat, but Dennis offers a far more practical perspective. He explains that this is less about the collapse of software and more about a major reset in how software is judged, bought, and valued. As AI changes customer expectations, businesses are no longer willing to pay for incremental features or vague AI claims. They want clear outcomes, measurable ROI, and platforms that can prove they belong inside an AI-augmented tech stack. We discuss how the traditional seat-based pricing model is shifting toward consumption, outcomes, and usage-based models. Dennis shares why software companies without a strong AI strategy risk being squeezed out. At the same time, those with mission-critical systems of record and deep workflow intelligence are better positioned to thrive. He explains why deterministic software still matters in a world obsessed with generative AI and why the future belongs to platforms that combine trusted operational data with secure, embedded AI experiences. Dennis also shares how customers are changing the way they evaluate software, with many now using tools like ChatGPT and Google Gemini to compare vendors, analyze RFPs, and arrive at buying decisions far earlier in the sales process. This shift is forcing software vendors to rethink marketing, product design, and customer engagement from the ground up. We also explore the balance between governance and experimentation, why AI adoption must happen from both the top down and bottom up, and why speed, not just cost reduction, is becoming the real business driver. Dennis shares examples of how organizations are redesigning workflows, accelerating engineering output, and freeing up high-value talent from repetitive work. As he puts it, most companies are no longer asking if they need AI; they are asking how fast they can make it part of everything they do. If you have been wondering whether the SaaS model is broken or simply evolving into something smarter, this conversation offers a sharp and realistic look at what comes next. How is your business thinking about durability in an AI-first world, and are you building to last or simply building to grow? Useful Links Connect with Dennis Woodside on LinkedIn Learn more about  Freshworks  Refresh 2026 Event Follow on LinkedIn Visit the Sponsors of Tech Talks Network and learn more about the NordLayer Browser.