Puff Piece

Laura Monn Ginsburg and Maddie Greene discuss three important items to think about when you're starting your cannabusiness. Learn more about Blunt Strategies here.

Planning-extraordinaires Laura Monn Ginsburg and Maddie Greene discuss content planning and what to do when something like a global pandemic changes all your plans. Learn more about Blunt Strategies here.

In this episode of Puff Piece, Laura Monn Ginsburg and Maddie Greene dive into which social media platforms your cannabusiness should be on including if you need a TikTok or not. Learn more about the algorithm, why you should try it, and if you have to learn a dance to join. Learn more about Blunt Strategies here.

We're back for season two! In today's episode, Laura and Maddie discuss 2021 social media trends and why they are important to your social media strategy. BLOG: Learn more about what you can do digitally to help your business succeed here. Blunt Strategies is a women-owned government and public relations firm that offers strategic government relations, advocacy, and communications for cannabis, hemp, and CBD-related issues and industries. Puff Piece was launched in 2020 and provides tips and information to help you and your cannabusiness.

We are wrapping up our first season of Puff Piece and we are so glad you've tuned in to listen to our quick hits, hot takes, and laughs. We'll see you in 2021! Learn more about Blunt Strategies here.

Laura Monn Ginsburg and Maddie Greene chat about how to pivot your business to plan for 2021 after the holiday season. Learn more about Blunt Strategies here.

Laura and Maddie are back with a second episode dedicated to diving into more holiday hot takes. Learn more about Blunt Strategies here.

In this episode of Puff Piece, Laura and Maddie discuss a few holiday hot takes as we enter the holiday season. Listen in for some holiday fun! Learn more about Blunt Strategies here.

In this episode, Laura Monn Ginsburg is joined by Kyrstin Schuette to talk about relational organizing and how to handle tough conversations around the holidays. Kyrstin even wrote a blog with tangible tips for you and your family. Read it here.

Maddie Greene is joined by Leili Fatehi to discuss how cannabis is on the ballot in Minnesota this November. Learn more about Cannabis Coalition Certifed candidates here. Learn more about voting in Minnesota here.

Laura Monn Ginsburg is joined by Leili Fatehi to talk deadlines and tips for voting this year. For more information about voting in Minnesota, please visit mnvotes.org.

Laura and Maddie sit down to talk about surprising and delighting your customers. Learn more about Blunt Strategies here.

On this episode of Puff Piece, Leili Fatehi and Joe Radinovich discuss labor unions and their intersection with cannabis. Learn more about Blunt Strategies here.

In this episode of Puff Piece, Laura and Maddie discuss the ways you can pivot your marketing/business strategy when an event you're counting on is cancelled. As proud Minnesotans, we use the State Fair as an example. Learn more about Blunt Strategies here.

In this episode, Laura Monn Ginsburg shares some of her go-to business books to help elevate your cannabiz! Learn more about Blunt Strategies here.

In this week's Puff Piece, Laura and Maddie discuss one of the most overlooked elements of starting your business... branding. Join us on Thursday, July 30, for our virtual Branding Bootcamp where you can dig deep into the fundamentals of your brand, learn how to distinguish your brand from other competitors, and explore your vision, mission, and visual appearance. This two-hour virtual workshop is great for all companies, from development stages to established, who wish to create, refresh, or overhaul their current brand identity and strategy. In this session, you'll have the opportunity to uncover and define you brand voice, zone in on your target audience, and set the foundation for a successful brand identity through brand vision, personality, and values. Register here.

Laura and Maddie discuss when and how your brand should join the conversation on current events.

We're joined by our colleague Joe Radinovich as we chat about the intersection of politics and cannabis in Minnesota. Learn more about the Blunt Strategies team and our work here.

This week we're joined by the presenter of our upcoming Cannabusiness Strategy Series, Elliot Ginsburg of Chronic Lawyers. On June 16, Elliot and Erin Johnsen will discuss why it's still so difficult to trademark CBD products, copyright registration, protecting formulas and recipes and financing your business among other ways you can protect your cannabiz. Register here for that virtual event.

Since it's a holiday weekend and we just did a strategy session on email marketing, we chat about the pros and cons of holiday themed emails and whether your brand needs to comment on every trend/current event.

In today's Puff Piece, we're chatting about our upcoming Cannabusiness Strategy Series presentation on email marketing to elevate your cannabiz and Laura shares an email marketing horror story. Register for our cannabiz session here.

Listen as we discuss a few things we wish we would have known when Leili and Laura started Apparatus/Blunt Strategies.

In today's puff, we're talking about time management and ways we are adjusting our schedules in the time of COVID-19.

We're trying something new! We're excited to share Puff Pieces with you. Quick hits of information, questions and answers, advice, and more!