Pure Marketing Genius

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Marketing is an illusion. Like a good magic trick, marketing is always saying “look over here at what my left hand is doing.” while it’s doing all the work with the right hand. Marketing should always be giving the consumer what it wants-- presumably for free. Coupons, loss leaders, free trial, free…

Pure Marketing Genius

  • Mar 21, 2020 LATEST EPISODE
  • infrequent NEW EPISODES
  • 17m AVG DURATION
  • 10 EPISODES


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Latest episodes from Pure Marketing Genius

[COVID-19] How to pivot your business during a crisis

Play Episode Listen Later Mar 21, 2020 31:40


In this episode. . . With the Covid-19 crisis affecting the whole world, Sarah, Trevor, and Jesse talk about how to pivot your marketing strategy and how you shouldn't stop marketing right now. You have more marketing visibility than ever because of all the technology at our finger tips. 

New AI

Play Episode Listen Later Mar 3, 2020 25:10


Have you ever felt like your device is listening in on every conversation you have? Well it just might be. Listen more to hear how Trevor and Sarah talk about the new AI technology. 

The POWER of "NO"

Play Episode Listen Later Mar 3, 2020 18:18


Learn how the word "No" can be the most helpful word in business. 

The Pancake Breakfast

Play Episode Listen Later Mar 3, 2020 20:42


How would a Free Pancake breakfast be a good marketing campaign? Sarah reveals how effective a Pancake breakfast campaign can be. 

Digital Marketing Tracking

Play Episode Listen Later Mar 3, 2020 18:50


 In this episode, you will learn why it is so important to have tracking on every active digital marketing campaign. 

When does a business need to start focusing on Digital Marketing?

Play Episode Listen Later Mar 3, 2020 18:24


In this episode Sarah answers the question within the first 15 seconds of talking. 

The "Secret Sauce" to Marketing

Play Episode Listen Later Aug 8, 2018 17:33


Listen to marketing experts Trevor Grace and Sarah Bryan as they break down Jesse's question of what "The Secret Sauce" to marketing is. Sarah answers Jesse's questions within one minutue od the podcast!

I think Facebook is Stalking Me

Play Episode Listen Later Jul 8, 2018 16:29


In this Episode, Marketing Experts - Sarah Bryant, Trevor Grace, and Joshu Jarvis talk about Facebook Retargeting, and how it works. Learn about how we are all getting sucked into the Marketing Matrix of the digital world we live in today.  

Get to know Sarah and Trevor . . .

Play Episode Listen Later Jun 8, 2018 2:20


Pure Marketing Genius is about helping people understand the hidden mysteries of digital marketing. In this Episode, Sarah teaches Trevor why to use dashes rather than underscores in URL's.  Here's a glimpse into the personalities of marketing experts Sarah Bryant & Trevor Grace.

Why NOT to Google Yourself

Play Episode Listen Later May 31, 2018 9:49


In this episode, Trevor brings to light, a client story about a marketing director who tried to "Google" his business' name in a Exceutive meeting. The interesting part is that the companies name doesn't show up on the page. Listen to Sarah and Trevor explain why that happened. Marketing is an illusion. Like a good magic trick, marketing is always saying “look over here at what my left hand is doing.” while it’s doing all the work with the right hand. Marketing should always be giving the consumer what it wants-- presumably for free. Coupons, loss leaders, free trial, free education, free product, free consultation.  It’s never truly free.. 

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