Podcasts about marketing matrix

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.   In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on social What Amazon-native brands can learn from high-virality DTC launches A few real-world case studies of "Brand Goldmine" quadrant products Why your next product needs more than just demand on Amazon   If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd. Reach out to me for a free review of your brand/products: www.andyisom.com  

In this episode of the Note Closers Show, Scott Carson unveils the powerful 30-30 Marketing Matrix, a strategic framework to supercharge your note investing business. Learn how to attract more buyers, sellers, and funding sources by implementing simple yet effective daily, weekly, and monthly marketing activities. Scott shares his insights on staying top-of-mind, building credibility, and automating your marketing efforts, all while giving a shout-out to Roland Frazier, the mentor who first taught him this powerful concept. Whether you're a seasoned investor or just starting out, this episode provides a roadmap to transform your business and take it to the next level.Key Topics Covered:The 30-30 Marketing Matrix: An overview of the framework and its core principles for consistent marketing.Daily Activities: Simple, actionable steps to do every day, including sharing articles on social media and making LinkedIn connections.Weekly Activities: Strategies for creating a newsletter.Monthly Activities: Monthly actions to grow your pipeline and find investors or leads to partner with.Leveraging Existing Resources: How to repurpose existing content to build credibility and save time on marketing.The Importance of Social Media: Understanding that everything is social, no matter how one is talking!Whether you are new to the note space or a vet, this system will help build you in a way you never would think. But success lies with you and how much you are willing to implement this monthly marketing plan.Watch the original VIDEO HERE!.Book a call with SCOTT HERE!Get Your Copy of the Marketing Matrix HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

I teach marketing at a local university, and this week I was talking to my students about Ansoff's Marketing Matrix. In this structure, he identifies four ways that you can grow your business. 1) Sell more of what you're already selling to your existing customers. 2) Sell more of what you're selling, but to new customers. 3) Develop a brand new product and sell that to your existing customers. 4) Sell a new product to a new group of customers. Of the four strategies, that last one, diversification is really hard to do because you're in uncharted waters with people who don't know and love you. So my recommendation if you're ready to grow, figure out whether you have a product that has broader appeal and you just haven't introduced people to it, or if your current customers are ready for something new. What did you think of the episode? I would love to hear from you.  Please take a quick minute to complete the listener survey I can create shows that  that keep you coming back, with a few laughs and a lot of practical tips along the way. https://lp.constantcontactpages.com/sv/AWHOIJ0/MTFW

In this episode we dive into the world of location marketing with an industry expert as he helps us explore the evolving landscape of local marketing, addressing key challenges faced by multi-location businesses, strategies for proving value to SMB customers, emerging trends. This episode will provide you with an insightful discussion on the latest trends, challenges, and innovations in the realm of local marketing. From high-level ROI and metrics to practical tips for SMB resellers and businesses, we have insights for all.

How can hotels stay ahead in a rapidly evolving marketplace and effectively navigate the complexities of modern marketing? In this episode of Travel Market Life, we explore the key trends and challenges currently shaping the hospitality industry, with insights from experts at the Independent Hotel Show 2024.We discuss the vital role of data, personalisation, and branding in hotel marketing, with:Allard Alfrink from Cendyn,David Ohandjanian from Up Hotel AgencyCatt Mcleod of Elegant Hotel CollectionChris Bowling of BWH HotelsKalpdrum Raval from the Strand PalaceAs we explore the regulatory shifts impacting digital marketing and third-party cookie changes, our experts share strategies for leveraging first-party data and performance marketing to drive customer engagement and maximise revenue. We also reflect on the growing importance of branding and loyalty, particularly in encouraging direct bookings over OTA reliance.With insights and actionable advice hoteliers looking to adapt their marketing strategies, offering tools to boost visibility, personalise experiences, and stay ahead of industry trends.Travel Market Life is produced by Urban Podcasts.

The show features a comprehensive discussion on the state of the marketing industry with Brooke MacClean from MarketWake. The conversation covered the emergence of intermediaries in agency-CEO relationships, the need for a balance between creativity and data analytics, and the challenges of short-term contracts and industry fragmentation. The importance of building strong client relationships and the benefits of in-person meetings were also emphasized. Brooke advocated for selective client partnerships and strategic growth, highlighting the limitations of AI and the value of human insight in marketing. The acquisition of Punch List, a collaboration tool, was discussed as a strategic move to streamline project management and improve efficiency. The hosts and Brooke also speculated on the potential impact of an economic downturn on various sectors, with concerns about the restaurant and banking industries. They stressed the need for agencies to be transparent about their capabilities and to avoid roles like “fractional CMO,” which may lack commitment. Overall, the show called for leadership, collaboration, and a forward-thinking approach to navigate the complexities of the marketing landscape. Key Takeaways: The importance of balancing creativity with data analytics in marketing. Strategies for navigating potential economic downturns and their impact on different sectors. The role of strong client relationships and the benefits of in-person meetings. Insights into the acquisition of Punch List and its benefits for project management. The concept of “fractional CMO” and the challenges it presents. Keywords: Marketing Strategy, Client Relationships, Economic Downturn, Creativity, Data Analytics, Project Management, Collaboration Tools, Agency Fragmentation, Marketing Industry, Punch List, MarketWake, Fractional CMO https://www.nick-constantino.com/unveiling-the-marketing-matrix/  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Most real estate investors feel like a deer in headlights when it comes to understanding that they need to embrace marketing for their real estate investing career. Investors don't have a clue on where to begin, what to share, or how to create valuable content that helps them find assets, raise capital, and connect with their audience. But for almost 20 years now, Scott Carson has been using one simple tool with his team and his coaching students to help them come up with an effective marketing and posting calendar to help them stay consistent and grow their network. Most real estate educators fail when it comes to teaching the marketing side of the business but Scott Carson has had the good fortune to be taught by a few marketing geniuses that have helped him stand out from the crowd. And that's why you will want to watch or listen to the latest episode of Note Night in America - the 30x30 Marketing Matrix! Scott shares what you can and should do on a daily, weekly, or monthly basis to your audience depending on your schedule, budget, or knowledge level! Take some notes and make sure to book a call with Scott after downloading his slides and your own Marketing Matrix.Watch the original video HERE!Download my slides HERE!Book a call with Scott HERE!Sign up for the next Note Buying Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join Note Night in America community today:WeCloseNotes.comScott Carson FacebookScott Carson TwitterScott Carson LinkedInNote Night in America YouTubeNote Night in America VimeoScott Carson InstagramWe Close Notes Pinterest

In today's episode, Troy shares intriguing insights and anecdotes from the early days of marketing and tech, providing a unique perspective on AI.  This episode promises to be an enlightening journey challenging popular beliefs about AI and leaving you with a fresh understanding of its impact on email marketing. Tune in now.  Show Highlights: Discover why the top article marketing sites failed. [03:17]  Explore the fascinating realm of artificial intelligence. [04:48] The electrifying parallels to the dot-com era. [05:16] Get to know the restraints that come with the use of AI. [0 Find out the secret power of unscripted webinars. [09:17] This is the mistake that most marketers are making. [12:19] Can you eliminate the need to edit AI-generated content? [13:06] How to utilize AI to ensure stock market growth? [14:49]

Terapeutyczne Ograniczanie Węglowodanów—Zapraszamy Was na fascynującą podróż w świat Terapeutycznego Ograniczania Węglowodanów (TOW) - serię spotkań, które zamienimy w edukacyjne podcasty. Przez najbliższy czas będziemy regularnie gościć w Twoich uszach!

So many new business owners tell me that marketing is one of their biggest struggles. And it feels like this complicated matrix they can't figure out. Today I talk you through how to ESCAPE the marketing matrix so you can confidently go out & promote your new business. READ MORE HERE_________________________________________________________________**FREE RESOURCES:**

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Melissa Hendricks, Chief Marketing Officer at Verisk. Melissa shares her insights on the challenges and opportunities in the marketing landscape, particularly in a post-Covid world. Melissa emphasizes the importance of personalization, segmentation, and targeting in marketing. She discusses the balance between being data-driven and understanding the emotional side of marketing. She also highlights the importance of technology partners in helping marketers realize their vision and create personalized customer journeys. The conversation also touches on the role of new technologies like Gen AI in marketing. Melissa encourages marketers to explore these technologies and think about how they can be used to automate tasks and foster creative thinking. This episode provides valuable insights into the evolving world of marketing and the strategies that can help businesses succeed.

Welcome to ‘Soul Business Success' podcast show, with Kelly Vikings. The Divine Business Mentor, Energetic Business Strategist. Are you a successful entrepreneur seeking to align your marketing, sales, and launch strategies with soulful energy for optimal success, generating more clients and revenue?In this power-packed episode, Kelly Vikings reveals the exact roadmap to create soul-aligned, energetic marketing, sales, and launch strategies that deliver exceptional results. It all starts within, knowing precisely how you want to look, feel, deliver, and achieve success. Gain insights into understanding your clients and authentic marketing, driven by value-driven content.Kelly takes you into the transformative realm of the "Marketing Matrix," where conscious marketing and sales practices replace manipulation and aggression. Learn how intuitive decision-making and setting powerful outcome intentions beyond financial gains cultivate authenticity and better conscious practices.Unlock the potential within you and unleash the power of authentic, aligned marketing, sales, and launch strategies to propel your business to Next Level! Every week, new episodes magically land, activating powerful energetic upgrades, and delivering ‘simple step-by-step' insights and inspirations for you to start, grow, and scale your soul-aligned business. This podcast is kindly sponsored by Tim Whild of Practical Ascension https://www.timwhild.com/ and Marina Beech a Soul Alchemist, Akashic Records Master. https://marinabeech.co.uk/For details on how to connect, and work with Kelly Vikings click here; kellyvikings.com/links/ Don't forget to start your 14-day, free ‘Activate your Soul Business Success' email programme. I hope you've enjoyed my show, please subscribe, rate, and review. Hosted on Acast. See acast.com/privacy for more information.

#570 Have you ever "matrixed" yourself? If you've seen the movie The Matrix, you know what I mean. It's like waking up to the reality of what's happening out there, and you're able to see things in a different way. And you can apply this idea to the world of marketing! It'll help you understand when you're being sold to, and why marketers do what they do. It's fun—and over the long haul, it'll help you strengthen your own marketing chops. Show notes and more at SmartPassiveIncome.com/session570.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Die Sache mit dem Marketing ist etwas, was viele gerne vor sich herschieben und eher vermeiden ODER zig Kurse durcharbeiten, um endlich ihren Durchbruch zu schaffen. Ich erinnere dich gerne daran, einfach, weil es viel zu wichtig ist: Marketing ist eine energetische Sache. Klar ist es wichtig, die Strukturen zu kennen und zu verstehen. Es ist auch wichtig, verschiedene Kanäle bedienen zu können. Am wichtigsten ist es jedoch, DEINEN Kanal, DEINE Strukturen zu finden, so dass dein Marketing und deine Sichtbarkeit leicht wird. Ich teile heute mit dir 3 wichtige Aspekte, auf die du achten darfst, wenn es um deine Kundengewinnung geht und wünsche dir wie immer viel Freude beim Umsetzen. In dieser Folge erfährst du: - wie wichtig es ist, nie damit aufzuhören, deine Energie zu überprüfen - wie du das genau tun kannst - wie du deine individuelle Marketing-Matrix erstellst

Did you know that there's a tool available to help you stay on track and consistent with your note business? Today, Scott Carson breaks down what goes into the 30X30 Marketing Matrix and how you can go from a failing grade to getting an A! He shares and dissects what activities you need to be doing daily, weekly, and monthly to help you grow your note business. Take note as he gives practical tips and tools you can start using today to share and promote your note and real estate investing business.Love the show? Subscribe, rate, review, and share!Here's How »Join Note Night in America community today:WeCloseNotes.comScott Carson FacebookScott Carson TwitterScott Carson LinkedInNote Night in America YouTubeNote Night in America VimeoScott Carson InstagramWe Close Notes Pinterest

Show Resources Here were the resources we covered in the episode: Article on LinkedIn Audience Network Measurement Error NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript Matched audiences aren't new in social advertising. But LinkedIn gave us something special that no other platform has. What is it you ask? Listen, find out. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! So Facebook blew us all away by offering custom audiences back in 2013. That allowed us to upload lists of individuals for targeting of ads. It also included website retargeting through the facebook pixel, which was very cool indeed. Then Google Ads released customer match in 2015, it was a lot more limited, but still pretty cool. Ever late to the game, LinkedIn released matched audiences in 2017, with very little fanfare, but this was the most epic release to date. Not only could we upload individuals, which was a total game changer, and we can of course do website retargeting. But we got a feature that no other platform can match, account matching, or company name, uploads, whatever you want to call it. Today, we're going to discuss why this is the most important feature you'll ever use on LinkedIn Ads. This month, I listened to a podcast by a woman named Lisanne Murphy. And it's called The Marketing Matrix podcast. It's really good. If you're into Facebook ads, it inspired me to do my episodes a little bit less like a Wikipedia article where I just toss everything out there that you could ever imagine about a topic and make it so you have to take tons and tons of notes, and instead focus more on individual features that you can walk away and focus on much smaller facets of the LinkedIn Ads platform. So I would love your feedback as you listen to the next few episodes. If this is a little bit easier to listen to a little bit less Wikipediaish. Or if you still found yourself scrambling for a pen. Lee Gannon, who's a friend of mine and a friend of the show, he found out something that was pointed out to him by LinkedIn support, he was asking about skills targeting and when he found the documentation that the support was referring to, it said something about how skills targeting is done. It reads, "skills include those explicitly added by members in their skill section, as well as keywords and phrases mentioned throughout their profile and summary." Okay, just capitalizing on what this means. This means not only are we targeting people with the skills listed in their skill section that they themselves added, but LinkedIn is also apparently looking for keywords and key phrases throughout the profile. I'm imagining in your about section, or maybe even in your headline or title. It goes on to say, "LinkedIn uses modeling to infer skills from a members job title and job description." Alright, this was a big shocker to me. And actually, one that I don't know is actually out there in the wild. I have a feeling that this is actually not something that has been rolled out yet, but probably will in the future. And the reason I say this is because when we have leads come in to one of our clients accounts that are of poor quality, we asked the client to bring us a link to the the client's profile, and we go figure out which campaign was targeting them, and what sort of targeting we were using. And every once in a while we will find skills targeting that brings in someone who was of lower quality, but we haven't yet experienced where when we look for the skill that we were targeting and we look down into their skills that that particular skill is not there. So that leads me to believe that this either happens very, very rarely, or it's just not happening yet. I would absolutely love it. If any of you listening, if you have any evidence of this happening, maybe a skills campaign was targeting someone that you cannot find that skill in their profile, please, please please reach out and let me know that would be really great to know. And then Rishabh Rastogi from India, he put in the LinkedIn Ads support group, which is a LinkedIn group. If you're not already a member of it, I highly recommend it. I'll link to that in the show notes. He pointed out an ad format that looks like a text ad, but it was actually in his newsfeed. And he provided a screenshot of it. It was in the newsfeed right in between two posts. And it was actually right above a promoted post, a sponsored content. And because we know sponsored content only goes at max one out of every five slots in the newsfeed and this was right above it. We know this wasn't sponsored content. So he reached out about it. And this one in particular, the headline says LinkedIn ads drive business results reach buyers with the power to act. And then it does have an image and it's around image and the call to action says Create Ad so this is obviously one that LinkedIn is using for themselves to market their own LinkedIn Marketing Solutions products. This was pretty interesting. And I would absolutely love it if we got this kind of an ad format in the future, because I don't know about you, but text ads are one of my favorite ad formats on LinkedIn. They're inexpensive, they're really good for branding, they do such a good job of propping up all the other ad formats that I'm running at the time. And the only problem is that because they're way over in the right rail, and they're on desktop only, so most users aren't seeing them that they get clicked on very, very little. So if I could have a text ad that was in the newsfeed, I think that would probably be really, really powerful. And then Tamas Banki from Budapest, he shot me a private message. He saw this new ad format and wondered what it was. So what it is, it's a sponsored content post that says it's from LinkedIn. And it does say promoted. And then it asks, How familiar are you with and then lists the company name. And then there's some, it's like a poll, like a sponsored poll where they can click very familiar, somewhat familiar, I've only heard the name, and not at all familiar. And he hadn't seen this anywhere. So he was wondering, is there any way that this is a new ad format. And the truth is, this is an ad format that everyone can get access to, if you're spending at least $90,000 per quarter. And maybe you've even seen it inside of campaign manager, there's a new heading right at the top there. It's right in between campaign performance and website demographics. And it's called testing. When you click it, it will come up with the ability to create a test. Now we've been able to run these tests if you are spending high budget and had a LinkedIn Rep for quite a while. But this is now right on the front end where anyone can run these. The way it works is if you're spending at least $90,000 per quarter, as you spend, LinkedIn is going to ask people questions about your brand. There are six different studies that you can run and if you want to run all six of them, you just have to make sure that you have a minimum budget of $270k for the 90 day period. So immediately the small spenders are out. But you large spenders, this is actually really fun to run. The first is a brand lift test. And then there's also an aided awareness test, a brand familiarity test, a brand favorability test, a brand recommendation test, and product consideration test. And what it does is as you are advertising at obviously high volumes, it's asking people how familiar they are with your brand. And by doing that, you'll get data back about how effective your ads are from a branding perspective. It's really cool. Next, just this week, LinkedIn started notifying their customers who were using the LinkedIn audience network. There was a measurement issue we had to do quite a bit of digging for because if you go to the Adweek article that LinkedIn published, there is like zero information about what actually happened. It just says that this mis measurement applied to roughly 8% of LinkedIn Marketing Solutions customers, and for 66% of them, the impact was less than $25. So of course, LinkedIn is crediting that back, some of our clients were getting refunds in the $1,000s of dollars, which obviously made us really curious about what caused this. So in doing a little bit of digging, a source at LinkedIn responded that the effective timeframe is a little over two years, with a heavier impact occurring during the two months leading up to the discovery of the issue. If you want to calculate the impact, basically, you look at the total number of LinkedIn audience network clicks, and basically discount 1.21% of them for any date that was from June of 2021 to before that. This is the average impact that could be on some smaller campaigns. They said this is the average impact so some accounts could see a much smaller effect, and some could be higher. And the effect was higher here in May and June. It seems like every time an ad platform comes out and admits that they had some kind of a mistake, and they go to credit their advertisers, which I think is really awesome because they could just as easily just not tell anyone and let it go. But they do they more or less fess up to it. They give people refunds, which I think is super honorable, but then some jerk or some set of jerks. always end up suing them over it. So please, please, please do not join a class action lawsuit against LinkedIn Marketing Solutions. I would reserve those kinds of actions for companies who do terrible things to you and then don't admit it and you have to find it out yourself. Okay, that's it for the news. Then we've got a couple of reviews that came in one by the user wixfi. It says, "The authority and LinkedIn ads. AJ is a great voice on running LinkedIn campaigns and doesn't hold back. He gives strategic and tactical tips on how you run the ROI positive campaigns for your business." Wixfi, thank you so much for saying that. I really do try to not hold back and just share everything I know. And of course, our goal is always ROI. And then Betsy Hyndman, from Nashville wrote, "AJ is the real deal. Great podcast, super guy, very knowledgeable. I've learned a ton from AJ generously sharing his deep expertise." Betsy, I'm glad to call you a friend. Thanks so much for leaving such a kind review. All right for you right now who are listening. Yes, you! You're listening, you haven't left a review, please go do it. Honestly, it helps the show a lot. It's going to get more people to listen to the show. And plus, I get to shout you out and tell people how awesome you are for saying such awesome stuff about us. So here we go. But honestly, please go do leave a review, I would love to feature you. Okay, with that being said, let's hit it. We're getting right into the meat of the show today. So we're talking about matched audiences. And my favorite part about matched audiences are the list uploads. And so there are two different kinds of list uploads you can do one is a contact list, which you think of as maybe email matching, but I'll tell you why that's not, it's a little bit of a misnomer. And the next one is the company name list upload or the account list. Sometimes you'll hear it referred to as the ABM account targeting list. It's important to understand that with all of these list uploads, there are three things that you can do with it. You can either include that list in your targeting, just targeting those who are on your list. You can exclude those from your targeting. And then you can also use that to create a look alike audience. As long as you're listening to this since 2019, you've been able to do that. So let's touch on the the individuals the contact list upload, there are so many different uses that you can have for uploading a list of individuals. You can use this to target individuals who've joined your email list, that's pretty cool. You can use it to exclude your current customers from seeing your ads. How awesome is that, that you can avoid showing ads to someone and having them pay or you know, charge you, to click on your ads when they're already a customer. So lots of different uses. Now, it's a little known fact that you don't actually need an email address for targeting here, more info on that later. Then you've got the company name list upload. And this is, like I said in the intro, my favorite part of LinkedIn Ads in general. What this allows us to do is upload lists of accounts for inclusion or for exclusion. So inclusion would be like if I had a list of companies on my account based marketing list, and I wanted to fire out some ground cover across those audiences so that when they see our next ads, they're much more likely to interact. They're one of our target accounts, we want them. You can also do the same thing of uploading a list of let's say, your competitors, the competitors by company name, and then you could exclude that list from all of your campaigns. And now all of a sudden, your competitors have no idea what you're advertising, you're flying completely under the radar. That's pretty cool. You can also exclude your current customer list, the companies they work at, or how about you could include a list of all of the companies who've become a lead for your organization, but haven't yet closed. So this becomes kind of a lead acceleration or a sales acceleration type of campaign. Alright, so why is this feature so sexy? Why is it my favorite part of LinkedIn Ads? Well, here's the reason. This is the one feature that no other platform can touch. Facebook, they allowed us to target for a long time people's organizations and their job titles, but guess what, so few people on Facebook ended up putting their professional information in. Facebook is just not the place where you have that kind of data. And so even if Facebook released the ability to target by company in bulk, it would just give you access to such a small percent of the population, it just wouldn't even be worth it. But hey, everyone on LinkedIn tends to list the company they work for. That's kind of the point. Add that to the fact that when you're doing account based marketing targeting, you're targeting a much smaller population. And what that means is, it's not going to allow you to spend as much money. This is a downside for the larger advertisers. But for the smaller advertisers, this is something really powerful you can do and it doesn't take much budget budget. I firmly believe that every B2B company on the planet should be doing this, targeting their absolutely ideal accounts that they want to go after. And it doesn't cost very much, just a few bucks here and there to reach your absolutely ideal audience so they know who you are. That's pretty awesome. Also in the LinkedIn Ads support group on LinkedIn, Jennifer Karos asked this question. She said, "Hey, guys quick question, we uploaded a list with roughly 12,000 contacts. The system recognized about 6,000 of them, but it says it matched 85%. Do you know how this inconsistency could be?" And then Joanna from LinkedIn came in and said, "Hi, Jennifer. I'm Joanna. from our Product Marketing Team at LinkedIn, we see this when we find a match to multiple inputs. For example, if a personal and business email was provided, and we found a single member match to both records, you would see a higher match rate versus the member count." So to put that into perspective, if you upload a list with let's say, first name, last name, company, and title, if it found a match with the company name, and the title on, let's say, half of everyone, it could still say 100% match, but you'd only end up with half of the contacts in your list being represented in your targeting. This was absolutely news to me. So thank you, Joanna, for explaining this to us. We'll come back to this for sure. The next is, it's really important to understand when you upload a list of any kind, it goes through a processing stage. If you've uploaded one of these, you'll see the words "your audience is currently building and may take up to 48 hours or on rare occasion longer to start delivery". One thing I really like about this is you can attach an audience to a campaign even before it's finished building. And what's going to happen is as soon as it's done building, it will immediately start serving the ads. So you don't have to be watching for the status to change, and then go and launch your own ads. Okay, so LinkedIn says right there in their documentation, "It may take up to 48 hours, or on rare occasion longer for a list of process." I call bs on this, I have never ever seen a list to finish processing in under 48 hours. Most of the time it goes to 72 hours and beyond. There's obviously not much I can do. But that's pretty disappointing. I would love to see LinkedIn do something about that. Okay, here's a quick sponsor break. And then we'll dive into some research about what I found that gets lists to match at a higher rate. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If the performance of your LinkedIn Ads is important to you B2Linked is the agency you'll want to work with. We've spent over $140 million dollars on LinkedIn Ads, and no one outperforms us on getting you the lowest cost per lead at the most scale. We're official LinkedIn partners, and you'll only deal with LinkedIn Ads experts from day one, Fill out the contact form on any page of B2linked.com to chat about your campaigns. We'd absolutely love to work with you. All right, let's jump into it. So I've been doing audience research now for years. And what I share with you this certainly isn't like a benchmark data by any means, but they should help you understand a little bit about how the matching algorithm works. So a couple years ago, when LinkedIn stopped including email addresses in our connections export, I exported all of my connections on LinkedIn without their email address, and then uploaded it to LinkedIn. This was so interesting, because it reported a 90 plus percent match rate, but then the resulting audience that it gave me was only a quarter of the size of my network. So that means there were a lot of those records matching on other things, but a whole bunch that matched on none, at least from what Joanna from LinkedIn shared. So then what I did is I uploaded a list of all of my followers, and this was just their first and last names. And I just wanted to see what it did. It matched it only 50%. But it did return about half the number of my followers. Because first and last names really aren't all that unique. I would not be surprised at all, if some of these were matching people who had the same name as my followers, but weren't actually the followers. I didn't actually advertise this audience. That would be, I don't know, I'm not very confident in that one. And then me and my team found out that you can get a much higher match rate by including in addition to first and last name, also job title and company name. By doing this, we ended up finding that we got a 90% plus match rate, which is awesome. And then just last week for fun, I uploaded my followers list again, my most updated one,, and I wanted to test two things. I included in both of them first name, last name, and company. But for the job title field, I wanted to see if LinkedIn pulled more from their actual job title in the experience section or if it was their headline. My hypothesis was actually that LinkedIn was going to pull more from their headline because more people use their headline I feel like, but boy was I wrong. When I use the headline as the job title, LinkedIn reported that it matched 85%. But it only matched just a little over 61% of the contacts that I uploaded. Okay, that's interesting 61%. Then I uploaded that same list, but with the job title field as the job title. LinkedIn reported this as matching at 90%, but it actually matched 75%. So that's 14 more percent of a match, just by using the job title field instead of the headline. That was really interesting to me. So the takeaway is here, the now what, when you go and upload individual lists, make sure you include first name, last name, job title, their actual job title would help, and their company name, that's going to help you get a much, much higher match rate. One thing you'll notice if you go in and export a list of connections from LinkedIn, if LinkedIn sees an @ in any other field, except for the email address field, it's going to fire off an error. So for instance, if someone has the @ in their headline, because they're saying, I'm the VP at this company, you're gonna have to get rid of that before the list will even validate to process. The way I do that is right inside of Excel, I just do a search and replace on every column except for email address, where I search for the app sign and replace it with nothing. Okay, I know the LinkedIn products team listens to the show. So I'm going to give you and everyone else here, my wish list for how LinkedIn can make their matched audiences product even better. The first is, like I mentioned before, faster processing. It really shouldn't take 72 hours to process lines of text, I would expect it to take that long, if there was a human in the background, like manually doing things in Excel before the list could be processed. That would make a lot more sense. If the list has 300,000 rows, which is the maximum, I could understand it going longer. But like I said, I've literally never seen any list finished processing under 72 hours. And most of the lists that we upload are in the 10,000 to 30,000 rows range so we're not maxing it out by any means. Something else I would absolutely love in the contact list. I want to be able to target by LinkedIn URL. Forget matching by first name, last name, company name, email, job title, if you have the LinkedIn URL for the person that you're going after, even better, I would much rather use that, it would match it 100%. Please LinkedIn give us that. Then back in 2017, when we got the matched audiences feature, I asked why LinkedIn just shows 90% or higher as a match rate for company names. Why can't they show us the actual if it's really 100%. And LinkedIn replied that it was because they were worried about privacy. Now I get it being a privacy issue, if you are showing an exact match for individuals for a contact list. But there is absolutely no privacy issue with company names and targeting. A company name is public. I just think that's totally a non issue here. So I would absolutely love it. If we got a real match rate for company match. Show us the exact percentage matched. Now recently, if you go into your your list uploads, there will be a tab for companies matched and companies not matched. And that's really cool. If I targeted let's say I was targeting IBM, and I typed in just the letters IBM, but LinkedIn was only going to match it if it was i dot b dot m dot, then if you go into that list, it will tell you that IBM did not match on your list. And that's pretty cool, you can fix it, but I just don't see why the general percentage match shouldn't reflect the exact match for company. And finally here, we've talked about this a little bit, but the match rate really should be based on the number of matches that occurred out of the total number of rows uploaded, I definitely shouldn't have LinkedIn reporting to me 85% match rate to do my own calculation and find out it's actually 61%. That one definitely seems like a product that was built by engineers, not advertisers, I would love to see that one fixed, or heck give us both metrics. Maybe one shows the number of rows that resulted in a match and another one that shows the strength of each match. That could be cool, but I'd want to see both. I don't want to just have the strength of the match shown to me instead of the raw number. Alright, I've got the episode resources coming right up for you. So stick around 25:01 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. All right, first of all, there's that article that LinkedIn published about the LinkedIn Audience Network, and its measurement glitch. So I'll link to that it's on Adweek.com. Just be prepared, the article says absolutely nothing, but you're welcome to take a look at it. Also, if you're trying to learn LinkedIn Ads better or have a colleague or a coworker who is make sure to point them towards the LinkedIn Learning course that I'm the the author of. It just got a refresh early this year and we added about 25 extra minutes of content plus updating everything. It's really good. If I don't say so myself. If this is your first time listening to the show, thanks for tuning in. please do hit that subscribe button on whatever podcast player you're listening with. Please do rate the podcast and like I said before, it really helps the show if you review. That's exactly how you can repay me for dropping all this knowledge, those are knowledge bombs. Okay, so if you want to reach out to us, give us any ideas or any feedback for the show hit us up at podcast@B2Linked.com. And with that being said, we'll see you back here next week. I sure hope. We're working on more consistency here. I'm cheering you on in your LinkedIn Ads initiatives.

What if there was a simple tool available that could radically increase the odds of your business growing and maintaining its profitability? What if this tool could keep you from being short on cash and would allow you to plan wisely for the future? And, what if this tool is something you most likely already have in your possession, or that is readily available for you to use for free? Well...it's called the Marketing Matrix, and it's a straightforward approach to clearly understanding all of the elements of your business that lead you towards financial viability. Join Michael as he explains how to build a Marketing Matrix for your business, and how it will open your eyes to a much more profitable future. 

The 30X30 Marketing Matrix

Rob helps more people better understand how to develop and nurture the relationship with their email subscribers, as well as harness the power of their email lists by offering content that inspires, educates, and entertains. He teaches strategies to get writing done quickly, even for those that don't think they are good writers. He is dedicated to helping his clients increase their leads and sales with easy-to-implement content creation and list-building strategies. He is sharing tips with us today: 1 -Tips for developing relationship with your subscribers 2 - What's more important - being ocnsistent or being perfect Grab Rob's guide at https://writefastguide.com Learn more about Rob at https://robfortier.com --- https://www.facebook.com/RobFortierCTW/ --- https://www.instagram.com/rob_fortier_nyc/ --- https://www.linkedin.com/in/rob-fortier-764a377/ Access my 3x3 Marketing Matrix referenced in this episode

If you're looking to monetize your passion, you've got to think of the entire customer journey.Get a clear roadmap from the start when you're creating content and things will make more sense to both you and your audience. EPISODE LINKS:Website -  https://gmarkphillips.com/YouTube - https://www.youtube.com/c/GMarkPhillipsSocial Media - everywhere (at) gmarkphillipsTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next time on The Marketing Matrix!

Are you in the right mindset to show up every day as an entrepreneur and deliver your best work?In this bonus episode of the Marketing Matrix Podcast, mindset coach Jennifer Loehding shared how to perfect your morning routine, get in the right mindset to succeed, and get the most out of networking. Episode Links:www.jenniferloehding.comhttps://www.instagram.com/jenniferloehding/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Marketers: are you including intuition and empathy in your strategy for growth?The secret to millions of dollars in revenue? It really comes down to caring.After listening, you'll be able to evaluate where you are now so you know exactly what the next steps you need to take to grow your business to the next level.EPISODE LINKS:https://www.facebook.com/groups/TimeToKapowwww.instagram.com/lizbennyhttps://www.facebook.com/LizBennyTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Want to know why your product launches are falling flat?Entrepreneurs: the answer is simple. You need to define your dream audience, build the products and provide the value ladder, and then launch.After listening, you'll know what steps to take next to launch your next product.EPISODE LINKS:Stevejlarsen.comInstagram: @stevelarsenhqYouTube: https://www.youtube.com/c/SteveJLarsenhttps://www.facebook.com/stephenlarsen1https://www.linkedin.com/in/larsenstephen/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next time on The Marketing Matrix!

Entrepreneurs: Ready to launch or scale your podcast this year?Yes—podcasts can be hard to create, but they're also incredibly rewarding, both in the sense of providing value to a community, and also building trust with an audience who will eventually want to purchase your offer.After listening to this episode, you'll have secrets from a seasoned podcaster to leverage your podcast as an amazing marketing tool to grow your business.EPISODE LINKS:Poddecks.comhttps://www.youtube.com/poddeckshttps://www.facebook.com/poddecksInstagram: @poddecksTwitter: @poddecksTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next time on The Marketing Matrix!

The easiest way to grow your community in an authentic way...It takes $0 and a few seconds to really make a connection with new followers.After listening to this episode, you'll have a new engagement strategy to make deeper connections with followers and fast-track your relationship with them.EPISODE LINKS:Poddecks.comhttps://www.youtube.com/poddeckshttps://www.facebook.com/poddecksInstagram: @poddecksTwitter: @poddecksTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next time on The Marketing Matrix!

How would you like to have a product launch where you make 6 figures in one week, no matter what niche your business is in? EPISODE LINKS:www.contestlaunchsecrets.comhttps://www.instagram.com/legiongabe/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next time on The Marketing Matrix!

Hey entrepreneurs: is your perfectionism holding you back from booking your next client?Consistent content creation comes down to three things: messaging, schedule, and call to action. But if you put barriers between yourself and that publish button, you aren't going to be able to show up consistently in order to book those high-ticket clients.  THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Is your messaging for your business crystal clear, or are you trying to speak to too many audiences?Dr. Lindsey Elmore is a multi passionate entrepreneur who is able to serve a varied audience because she started by listening to her followers' needs. You can do the same by providing value and being consistent. EPISODE LINKS:www.lindseyelmore.comIG: @lindseyelmoreTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

What is your minimum viable product as an entrepreneur?If you're struggling to get your brand launched and out the door because you have too many ideas, this episode will get you to think about the best place to start so you can start making money. EPISODE LINKS:www.lindseyelmore.comIG: @lindseyelmoreTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Entrepreneurs: Are you thinking about launching a podcast in 2021?Just two months in, I almost killed the podcast. It was a TON of work, and had very little returns at first. But with some reframing and strategy pivots, I was able to bring the podcast to where it is today: a content-generating and lead-generating machine fully supported by a team. THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

As an entrepreneur, how do you stand out and generate leads in a way that feels good?How nice would it be to let cold leads freeze and die… and to use your limited time to nurture those potential clients who are most likely to sign up for your services? EPISODE LINKS:Instagram: @daasknowledgehttps://www.linkedin.com/in/henrydaas/https://www.facebook.com/coachdaas/https://daasknowledge.com/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Selling physical products on Etsy or Shopify, and want success?You need to answer these four questions to stand out from your competition to become an Ecom Queen (or King)... EPISODE LINKS:Www.ecomqueens.comhttps://www.facebook.com/groups/2261179156/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

If you're an ecommerce shop owner on Etsy, Shopify, or another marketplace, this is the episode for you to learn how to succeed.This episode gives you the three deeper questions you need to ask yourself when you're building and scaling your ecommerce business. EPISODE LINKS:Website: Www.ecomqueens.comFacebook: https://www.facebook.com/groups/2261179156/THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Business owners: ready to bring YouTube into your organic marketing strategy?Steve Raiken has 150K+ loyal YouTube subscribers, and he makes hundreds of thousands with monetization and affiliate marketing. If you're ready to learn how to build your YouTube channel, this episode is a must-listen. EPISODE LINKShttps://www.youtube.com/user/stevera88THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

How can you build a YouTube channel with a following that is primed to buy from you?It's simple: share videos that make a difference for people. Give away knowledge and content for FREE. EPISODE LINKS:https://www.youtube.com/user/stevera88THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

You launched. You did your value ladder. You hosted the perfect webinar. Entrepreneurs: why aren't you hitting your income goals?Something is missing from your marketing strategy… and spoiler alert, it's not a mechanical tactic.After listening to this episode, you'll be better aligned with yourself and your mission in order to achieve your income goals as an entrepreneur.EPISODE LINKSWebsite: majicforlife.comInstagram: @majicforlifeFacebook Group: https://www.facebook.com/groups/mindsetsolutions/Book: Everyminutebook.comTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Entrepreneurs: authenticity is the most important thing you need to focus on to hit your income goals.After listening to this episode, you'll come across as genuine and get past your internal blockers to finally reach your income goals. EPISODE LINKS:Website: majicforlife.comInstagram: @majicforlifeFacebook Group: https://www.facebook.com/groups/mindsetsolutions/Book: Everminutebook.comTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

What does it TRULY mean to be financially independent? And how does marketing play into your finances?Your financial literacy is on a sliding scale between financial dependence and financial independence.In order to achieve your version of financial independence, you first have to define what that means for you.After listening to this episode, you'll assess your current financial situation to know how to move forward and take the best next step in your journey of financial independence.EPISODE LINKSWebsite: https://www.fromfinancialsurvivaltofinancialindependence.com/Facebook: https://www.facebook.com/maricHelasoberanesInstagram: @from_financial_survival_to_fiTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Entrepreneurs: Is your business ready for Facebook ads?If you've run Facebook ads in the past that weren't successful, do you know what went wrong? THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

What's the best—and simplest— way to market your business?You hold the power to market your business… but it doesn't have to be overly complicated! EPISODE LINKSLinkedIn: https://www.linkedin.com/in/epinvestmentsllc/Website: www.PAHOMECASHBUYERS.comTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Entrepreneurs: This is how to create a Facebook group to get marketing insights.Create a community of like-minded people without creating a lot more work for yourself.Abundance will come not when you work hard, but when you listen - to yourself and to your ideal audience.After listening to the episode, you'll finally be able to get out of your own way to bring abundance to your mission and your wallet.EPISODE LINKSWebsite: drshanifox.comFacebook: https://www.facebook.com/cancersurvivordocTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Want to make money online by writing? Learn how to land copywriting jobs without needing a website or portfolio.Don't make these mistakes that new and aspiring copywriters make. Stand out from the competition and get started pitching clients. EPISODE LINKS:Website: http://www.the-doerco.com/Facebook: https://www.facebook.com/jamie.doerschuckInstagram: https://www.instagram.com/ThedoercoTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Who knew that phone numbers could provide customer acquisition tracking and a high open and communication rate?If you're looking to find out how to talk to your customers and truly learn more about where they're coming from (aka which marketing strategies attracted them to your business) then this episode is a must-listen! EPISODE LINKS:THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjasYou can also follow Lisanne on the socials:Instagram: https://www.instagram.com/lisannemurphyhq/Facebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Entrepreneurs: here's how to use organic marketing methods to make your business stand out.It's time to take your business and products to a higher level. But how do you do it without looking like everyone else? EPISODE LINKS:THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

SMS based marketing is one of the best ways for entrepreneurs to reach their customers.How would you like to communicate with your audience and get an 80% to 90% open rate within the first 3 minutes? EPISODE LINKS:Instagram: https://www.instagram.com/chillwithryan/Facebook:https://www.facebook.com/chillwithryan/Twitter: https://twitter.com/chillwithryanWebsite: http://www.DrinkCoffeeWhiskey.com/Linkedin: https://www.linkedin.com/in/ryanespi/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Learn how Trevor Oldham differentiates himself from competitors with the power of personalization.Young entrepreneurs will be inspired by his story of how you can make your business work better for YOU.EPISODE LINKSPodcastingyou.comInstagram: @trevoroldhamTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

Show up every day on Facebook Live and soon you'll take your business to the next level.A great way for podcasters to expand their community is to use free marketing tactics like Facebook Live. Show up, deliver content, and then people will start expecting you to go Live every day! EPISODE LINKS:www.readilyrandom.comfacebook.com/readilyrandom@readilyrandom everywhere else from Twitter to Tik TokTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

What's the best, easiest, and totally free method of digital marketing? Facebook Live!Imagine reaching your ideal audience—every day—with just the tap of a button. EPISODE LINKS:www.readilyrandom.comfacebook.com/readilyrandom@readilyrandom everywhere else from Twitter to TikTokTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

When you pivot to meet the needs of the market, you can maximize your impact and create opportunities.Tarin Calmeyer isn't just a yoga teacher.She designed a virtual holistic wellness solution to prevent burnout, increase productivity, and create happy healthy employees that work harder and stay with the company longer. EPISODE LINKS:Website: www.remoteteamwellness.comLinkedIn: www.linkedin.com/in/tarincalmeyerTHANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matrix Toolbox for FREE at https://toolbox.themarketingmatrixpodcast.com/toolboxFor more marketing strategies, tactics, and traffic tricks of the trade, check out The Facebook Ads for Coaches, Course Creators, and Lifestyle Brands Facebook Group. https://www.facebook.com/groups/fbadninjaYou can also follow Lisanne on the socials:Instagram: @lisannemurphyhqFacebook: https://www.facebook.com/lisanne.murphy.3See you next week on The Marketing Matrix!

In this episode of Advisor Skinny, Mike Walters explores the elements necessary to increase credibility, even if it means increasing the cost that you are spending on the marketing, promotional, and public relations activities in which your firm engages. This cost can come in the most obvious form, money, but also in the form of time and energy. As touched on in previous episodes, not using your time effectively can be costly for the success and growth of your practice.