UP and to the RIGHT: Strategy and Tactics of Analyst Influence

Follow UP and to the RIGHT: Strategy and Tactics of Analyst Influence
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An audio book of the best selling UP and to the RIGHT by Richard Stiennon. This is the only book that guides you through your interactions with the major analyst firms with a focus on your Magic Quadrant strategy. Highly acclaimed, including "must-read" recommendations from leading Gartner analysts.

Richard Stiennon


    • Dec 13, 2015 LATEST EPISODE
    • infrequent NEW EPISODES
    • 9m AVG DURATION
    • 22 EPISODES


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    Latest episodes from UP and to the RIGHT: Strategy and Tactics of Analyst Influence

    Chapter 9. The Analyst Inquiry

    Play Episode Listen Later Dec 13, 2015 3:50


    Orchestrating the optimum inquiry with the analysts.

    orchestrating
    Chapter 21. Wrap Up

    Play Episode Listen Later Dec 13, 2015 3:26


    Conclusion. And if you want to pursue your MQ strategy with the author reach out at richard@it-harvest.com

    conclusion mq
    Chapter 20. What Not To Do

    Play Episode Listen Later Dec 13, 2015 5:51


    Here are several things that will set you back on your journey UP and to the RIGHT.

    Chapter 19. Responding to the MQ Questionnaire

    Play Episode Listen Later Dec 13, 2015 5:46


    Responding to the MQ Questionnaire is one of the most arduous tasks. Doing it properly is also the most important task.

    responding
    Chapter 18. Guerrilla Tactics

    Play Episode Listen Later Dec 13, 2015 21:58


    This is the fun stuff. Mad Men style analyst influence.

    mad men
    Chapter 17. Leveraging Social Media

    Play Episode Listen Later Dec 13, 2015 16:56


    Tips, tricks, and techniques of using Twitter, Linkedin, etc. for analyst influence.

    tips
    Chapter 16. Managing Wikipedia

    Play Episode Listen Later Dec 13, 2015 6:00


    Top secret method for presenting your best face to the analyst community via Wikipedia.

    wikipedia
    Chapter 15. The Role of the Sales Team

    Play Episode Listen Later Dec 13, 2015 5:00


    Time to fire back at sales.

    time
    Chapter 14. The CEO's Role

    Play Episode Listen Later Dec 13, 2015 7:31


    An analyst influence strategy must bring in the CEO and executive management.

    ceo
    Chapter 13. Symposium

    Play Episode Listen Later Dec 13, 2015 3:54


    The IT/Expo and Symposium is Gartner's biggest event. It's expensive but you will never find such a concentration of buyers in one place.

    gartner symposium
    Chapter 12. The Summit

    Play Episode Listen Later Dec 13, 2015 13:11


    Gartner events are important parts of your influence plan.

    gartner
    Chapter 11. The Drop-By Briefing

    Play Episode Listen Later Dec 13, 2015 3:20


    Impromptu visits to the analyst's home town can change everything.

    impromptu
    Chapter 10. The Analyst Briefing

    Play Episode Listen Later Dec 13, 2015 18:51


    Briefings are free. Take advantage of them to plant the "inception" seed.

    briefings
    Chapter 8. The SAS Day

    Play Episode Listen Later Dec 13, 2015 19:05


    The Strategic Analyst Services is one of most intense influence opportunities you have.

    Chapter 7. Finding the Influencers

    Play Episode Listen Later Dec 13, 2015 4:57


    Find the journalists, bloggers, key users, and analysts that influence the industry.

    Chapter 6. The MQ Plan

    Play Episode Listen Later Dec 13, 2015 16:26


    Once you have a strategy you need a plan.

    Chapter 5. The MQ Strategy

    Play Episode Listen Later Dec 13, 2015 6:05


    You need a strategy to achieve your goals of moving UP and to the RIGHT.

    Chapter 4. The Influence Pyramid

    Play Episode Listen Later Dec 13, 2015 5:01


    Introducing the Influence Pyramid, a way to think about the cycle of influence as it pertains to industry analysts.

    Chapter 3. Influence

    Play Episode Listen Later Dec 13, 2015 15:24


    How influence works in the technology buying eco-system.

    Chapter 2. The Magic of Magic Quadrants

    Play Episode Listen Later Dec 13, 2015 21:42


    How do Magic Quadrants impact sales, valuations and success?

    Chapter 1. A Story

    Play Episode Listen Later Dec 13, 2015 11:20


    How I came to write a book about analyst influence.

    Introduction

    Play Episode Listen Later Dec 13, 2015 1:02


    Dedication and About the Author: Richard Stiennon

    dedication

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