Podcasts about Gartner

AI-powered cyberattacks are rapidly evolving, prompting a significant shift in cybersecurity strategies. According to a recent Gartner report, IT leaders are expected to allocate over half of their cybersecurity budgets to preemptive defense measures by 2030. This change is driven by the inadequacy of traditional detection and response tools in the face of sophisticated cyber threats, particularly those enhanced by artificial intelligence. Experts warn that while preemptive measures can mitigate risks, organizations may encounter challenges in integrating these new systems and overcoming cultural inertia.Datadog's 2025 State of Cloud Security Report highlights a growing trend among organizations adopting data perimeters to combat credential theft, with 40% of organizations implementing this advanced security practice. Additionally, 86% of organizations are utilizing multi-account setups within AWS, which allows for better enforcement of security protocols. Meanwhile, OpenAI's report reveals that cybercriminals are increasingly leveraging AI for malicious activities, including phishing and surveillance, showcasing the urgent need for enhanced cybersecurity measures.In response to market pressures, Synology has reversed its policy on drive restrictions for its network-attached storage models, allowing the use of non-validated third-party drives. This decision comes after user feedback indicated dissatisfaction with the previous requirement for proprietary drives, which were often more expensive. For managed service providers (MSPs), this change offers greater flexibility and cost-effectiveness, making Synology's products more appealing once again.Pax8 has launched the Pax8 Agent Store, a platform designed to help MSPs adopt and offer AI-driven tools to small and medium-sized businesses. This marketplace aims to facilitate the integration and monetization of intelligent automation solutions, with early access set for December 2025. Additionally, SolarWinds has introduced an AI agent to enhance operational resilience for IT teams, while Barracuda Networks has launched Barracuda Research, a centralized resource for threat intelligence. Both initiatives aim to empower organizations in managing cybersecurity threats more effectively. Four things to know today00:00 Gartner, OpenAI, Datadog, and DHS Paint a Stark Cyber Future: AI Attacks Surge, Budgets Shift, and Defenses Fracture06:01 New Pax8 Platform Targets Repeatable AI Services, Sets Early Access for December08:03 Synology Reverses Course on Pricey Drives — Because You Stopped Buying09:53 SolarWinds and Barracuda Push AI to Ease IT Burdens—But Can They Deliver Real Value? This is the Business of Tech.     Supported by:  Comet, Scalepad Webinar:  https://bit.ly/msprmail

Welcome to a special author's episode of The Data Chief, where we delve into the minds of three influential authors who are shaping the conversation around data and AI. First, Geoff Woods, author of The AI-Driven Leader, shares his philosophy of prioritizing strategy over technology to make faster, smarter decisions. Next, Wendy Batchelder, author of The Data Governance Handbook, discusses how to transform governance from a rigid bureaucracy into a business accelerator by focusing on business outcomes. Finally, Malcolm Hawker, author of The Data Hero Playbook, challenges data leaders to adopt a heroic mindset by becoming customer-driven and aligning their incentives with business success. Join us to learn how to lead effectively in the AI era by building a strategy-driven, governed, and customer-centric data function.The Data Chief Podcast: Author Episode Key MomentsGeoff Woods: The AI-Driven LeaderFrom "IT Problem" to Strategic Partner (06:20): Woods advocates for viewing AI as a "strategic thought partner" rather than an assistant or replacement, and emphasizes that AI strategy must align with business strategy.The CRIT Framework for Smarter Prompts (12:25): He introduces the CRIT framework for prompt engineering: Context, Role, Interview, Task. This method helps leaders get non-obvious, high-impact strategies from AI by having the AI ask the right questions.Beyond the Bottom Line: AI's Human Impact (22:17): Woods discusses the ROI of AI, including a case where AI identified savings equivalent to 2% of a company's revenue. Wendy Batchelder: The Data Governance HandbookData Governance as an Accelerator (32:33): Wendy Batchelder addresses the myth that data governance is a "dirty word" or a code for "no," arguing that its true purpose is to be an accelerator.Speaking the Language of Business (35:17): Batchelder emphasizes that data governance should be embedded from the start of a project, not as an afterthought. She provides an example of "bad" vs. "good" communication, urging data professionals to speak the language of the business.Measuring Value with Business Outcomes (40:00): She outlines how to measure the value of data governance by connecting it to business outcomes like increased revenue or improved customer service. Malcolm Hawker: The Data Hero PlaybookFrom Limiting Mindset to Growth Mindset (56:00): Hawker discusses why he wrote the book, calling the current moment a "do or die" opportunity for CDOs. He challenges the "limiting mindset" that leads to defeatism.Customer-Driven, Not Data-Driven (1:08:00): He urges data leaders to be "customer-driven, not data-driven," emphasizing the need for data teams to become more business literate.The Power of Product Management (1:14:00): Hawker advocates for bringing product management disciplines into data teams. This approach focuses on putting the customer at the center and ensures that data products are economically viable and tied to ROI.Key Quotes:"It is not technology first, strategy second. It is strategy first, technology second.” - Geoff Woods"The companies that are treating data as something that helps drive business outcomes are thinking about data at the beginning and set up at the end." - Wendy Batchelder“If you deliver value to your customers, if you are the lever of change and transformation in your organization, if you show value from data, you will get a seat at the table." - Malcolm HawkerMentionsThe AI-Driven Leader: Harnessing AI to Make Faster, SmarterHow AI is transforming strategy developmentData Governance Handbook: A practical approach to building trust in data5 key reasons why data analytics is important to businessThe Data Hero Playbook: Developing Your Data Leadership SuperpowersCDOs and CDAOs: Rethink your role or fade awayGuest Bios:About Geoff Woods Geoff Woods is the #1 bestselling author of The AI-Driven Leader, host of the AI-Driven Leader podcast, and Founder of AI Leadership and The AI-Driven Leadership Collective™, a highly vetted network of executives collaborating to harness AI to build better businesses and better lives. As the former Chief Growth Officer of Jindal Steel & Power, Geoff's strategic leadership helped the company grow its market cap from $750 million to over $12 billion in just four years. Prior to that, he co-founded the training and consulting company behind The ONE Thing, advising businesses ranging from $10 million to $60 billion in annual revenue.About Wendy Batchelder Wendy Batchelder is a three-time Chief Data Officer across financial services, technology & healthcare industries, with a wide understanding of how to take highly technical aspects of data management and translate them into simple, concise business valued solutions that are practical and simple to understand. Her background has led her to lead global data & analytics organizations at four Fortune 500 companies. She approaches situations with curiosity and humility, which has led to applying innovative data solutions to challenges with increased complexity to deliver value that companies can measure.A lifelong learner, Wendy graduated from Miami University with a B.S. in Accounting and Information Systems, from Drake University with a Masters of Accountancy, from University of Iowa with an Executive MBA, and pursues ongoing education through Harvard Business School. Her work history includes EY, KPMG, Aviva, Wells Fargo, VMware and Salesforce.About Malcolm HawkerMalcolm helps senior business leaders harness the power of data to transform their businesses. As a former Gartner analyst, he has consulted with some of the world's largest and best-known brands on their enterprise information management strategies and digital transformation initiatives.He is a frequent public speaker on data and analytics best practices with a passion for Master Data Management (MDM) and Data Governance. He welcomes the opportunity to share practical and actionable insights on how companies can become truly data-driven by implementing the cultural, technical, and organizational changes needed for success in the digital age. He is also the author of The Data Hero Playbook. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

OpenAI has made significant strides in the AI landscape with a series of announcements that position it as a leading platform in the industry. The introduction of new models, including the GPT-5 Pro and Sora 2, alongside app integrations like Slack and a new Apps SDK, marks a pivotal moment for the company. These developments aim to enhance user interaction and streamline workflows, allowing users to perform tasks directly within the ChatGPT interface. The partnership with Advanced Micro Devices (AMD) for a multi-billion dollar chip deal further solidifies OpenAI's commitment to expanding its computing capabilities, crucial for the advancement of its AI technologies.In a contrasting scenario, Deloitte has faced scrutiny after delivering a flawed report to the Australian government, which included errors attributed to the use of AI. Despite this setback, Deloitte is moving forward with a significant partnership with Anthropic to deploy their AI chatbot, Claude, across its workforce. This juxtaposition highlights the challenges and risks associated with AI integration in business operations, emphasizing the need for careful governance and oversight. The incident serves as a cautionary tale about the potential pitfalls of relying too heavily on AI without proper verification.The podcast also discusses the broader implications of AI adoption in enterprises, revealing that a majority of AI projects are failing due to governance gaps and a lack of trust in the technology. A survey by Gartner indicates that many IT leaders are concerned about regulatory compliance, with only a small percentage feeling confident in their organizations' ability to manage AI tools effectively. This situation underscores the importance of establishing robust governance frameworks to ensure that AI implementations are both effective and trustworthy.As the AI landscape continues to evolve, the podcast suggests that service providers should pivot towards building governance frameworks and risk management strategies rather than simply promoting AI hype. The focus should shift to creating value through responsible AI use, ensuring that clients can trust the technology they are implementing. This new approach positions governance as a critical service line, essential for navigating the complexities of AI adoption and maintaining client trust in an increasingly automated world. Three things to know today 00:00 OpenAI Builds the Windows of AI: New Models, App Store, SDKs, and a Chip Deal Signal Platform Takeover06:50 Deloitte's AI Paradox — A Costly Error in Australia, Followed by Its Biggest AI Expansion Yet09:38 AI's Next Frontier Isn't Innovation — It's Accountability, and That's Where MSPs Win This is the Business of Tech.    Supported by:  https://mailprotector.com/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this last show, your favorite psychologists, John Gartner and Harry Segal, review Trump's bizarre speech in Quantico while explaining their decision to end the series. They are joined by Really American's Justin Horwitz, as well as two very good friends of the show, Laurie Winer (author and theatre critic) and Ahmed Babba, political commentator (ahmedbaba.news). Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio This feels like the last page in a long, intense book we never wanted to end, and here we are: Shrinking Trump has reached its final chapter. Dr. John Gartner and Dr. Harry Siegel sit together one last time, looking back on more than seventy episodes spent untangling the psychological knots in Donald Trump's presidency. What began as a clinical exercise soon revealed itself as an urgent civic project—mapping the anatomy of malignant narcissism, tracing the reckless impulses that drove one man to breach institutions again and again, and warning listeners that unchecked power corrodes the very heart of democracy.   Throughout this journey, Gartner and Siegel watched what started as performative chaos harden into a systematic assault on norms. They watched pathological lying give cover to authoritarian ambitions, charisma morph into control, and theatrical stunt after stunt erode the barriers meant to protect free speech and rule of law. They sat with experts like Dr. Vince Greenwood to peer under the hood of psychopathy, describing how impulsivity and a lack of remorse propel bold grabs for power—and leave gaping vulnerabilities in their wake. They examined the bitter aftershocks of tragedies manipulated for political gain, from the exploitation of Charlie Kirk's assassination to the steady drip of fear tactics aimed at silencing dissent.   They chronicled the stealthy rise of a media empire built on consolidation and influence, where once-independent newsrooms bent beneath the weight of billionaire agendas. They warned that as echo chambers spread and fact-based reporting shrank, the story of our country risked being rewritten by those who profit from confusion. Every week, Shrinking Trump gave listeners a pair of psychological glasses through which to see behind the spectacle: each emergency proclamation, each incendiary tweet, each courtroom drama wasn't just a headline—it was a symptom.   In this final conversation, Gartner and Siegel remind us that naming these symptoms remains our best defense against manipulation. Recognizing cognitive warning signs isn't armchair diagnosis; it's an act of democratic self-defense. They urge us to stay critical of the media we consume, to question the narratives packaged as truth, and to refuse the numbing allure of constant crisis. Even as they close this chapter, they make it clear that the work continues—because authoritarian tactics do not retire with a single series finale.   So let this be more than a goodbye. Let it be a call to carry forward every insight and warning, to keep alive the conversations that protect our shared values. Shrinking Trump may be signing off, but the fight for a better America goes on. Thank you for listening. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textWhat does it take to scale an MSP to $250M in revenue while still keeping people, balance, and legacy at the core? In this episode, Joey Pinz sits down with Russ Reeder, CEO of XTM, to talk about his journey from Oracle programmer to leading global MSPs through 19 acquisitions, AI adoption, and Gartner recognition.Russ shares:✅ Why MSPs must focus on people first—happy employees = happy customers✅ The power of staying disciplined, avoiding triggers, and building routines✅ How to grow smartly by focusing on verticals, not trying to be all things to all people✅ Why peer groups, EOS, and coaches are essential for leadership success✅ His vision of legacy—not just revenue, but leaving people better than you found themFrom GoDaddy IPO prep to leading Netrix Global and OVH Cloud, Russ has seen every stage of scaling technology companies. Now, he's helping MSPs navigate acquisitions, cybersecurity challenges, and the explosive potential of AI—while still waking up at 5 AM to ride his bike.If you want to learn how to grow an MSP without losing your soul, this episode is packed with insights. 

Artificial intelligence is reshaping the technology services landscape, with leading reports from IDC, Gartner, and new offerings from ServiceNow pointing to a future where managing AI sprawl becomes as critical as delivering AI capabilities themselves. High-performing channel partners are leaning into AI specialization, driving measurable outcomes for customers and fueling double-digit growth despite market pressures. At the same time, ServiceNow's “AI Experience” platform aims to consolidate fragmented AI tools, offering a unified interface that can streamline operations and reduce complexity. The broader market, according to Gartner, is accelerating rapidly, with spending on generative AI projected to surpass traditional software in the coming years—meaning providers who fail to deliver outcomes risk being left behind.Yet the rise of AI isn't all progress. Studies from Stanford, European labor groups, and cybersecurity organizations reveal a governance crisis brewing in workplaces. Workers are reporting a surge of “workslop”—AI-generated content that looks like productivity but creates no value—costing companies billions. Algorithmic management is eroding worker autonomy, while surveillance and data risks undermine trust in employers. To compound the problem, employees are increasingly feeding sensitive data into AI systems without adequate training, raising new security vulnerabilities. These trends highlight the urgent need for policies, training, and governance frameworks to ensure AI adds value instead of chaos.The disruption is also spilling into specific industries. In translation, human professionals are already being displaced as AI-driven tools gain adoption. WhatsApp's newly built-in translation capability demonstrates how “good enough” AI can be enough for most users, sidelining human expertise except in fields requiring deep cultural or contextual understanding. The translation sector serves as an early warning sign: as AI grows more capable, other professions—including legal research, finance, and customer support—face similar pressures. The lesson for providers is to help clients identify where AI is appropriate and where human oversight remains essential.Meanwhile, major vendors are steadily encroaching into IT services, redrawing the lines of what MSPs can offer. Acronis is embedding patch management into its backup suite, Slack is introducing AI-powered ticket deflection, GoTo and Nexthink are fusing support and analytics, and IBM is shifting developer tooling to its hosted cloud. Each move chips away at traditional MSP offerings, putting pressure on providers to adapt. The opportunity lies in integration and governance—helping customers unify fragmented tools, ensure compliance, and deliver outcomes that vendors alone cannot. For MSPs, the message is clear: evolve toward higher-value services, or risk being sidelined by the very vendors you once partnered with.Four things to know today00:00 From Growth to Governance: IDC, Gartner, and ServiceNow Show Where AI Is Headed for Partners and Customers05:07 AI at Work: “Workslop,” Surveillance, and Data Leaks Signal Rising Governance Crisis08:42 From WhatsApp to Workflows: AI Translation Disruption Signals Broader Job Shifts Ahead11:33 Vendors Expand Into IT Services: Acronis, Slack, IBM, and GoTo Redraw the MSP Value Line This is the Business of Tech.   Supported by: https://scalepad.com/dave/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship Webinar:  https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Samyr Qureshi, Co-Founder and CEO of Knack, returns to the podcast to unpack how his team is reshaping peer tutoring into a powerful engine for student success and workforce readiness. With a tech-enabled, Uber-style platform, Knack empowers high-achieving students to tutor peers while building soft skills and resumes. Samyr and Dustin explore the evolution of tutoring in higher ed, the role of AI in academic support, and how innovative partnerships are driving equitable outcomes across the student lifecycle.This episode includes a sponsored question in partnership with Brian LeDuc, founder of Learning, Designed — a consulting practice and newsletter focused on helping higher ed institutions design more student-centered systems and strategies.You can subscribe to the newsletter here.Guest Name: Samyr Qureshi, Co-Founder and CEO, KnackGuest Social: LinkedInGuest Bio: Samyr Qureshi is the Founder & CEO of Knack, the leading peer-to-peer learning platform partnering with top campuses such as Georgia Tech, University of Florida, University of Utah, University of Connecticut, and dozens of others. Knack has raised $20M in venture capital, most recently closing their Series B, from investors like New Markets Venture Partners, Jeff Vinik (Tampa Bay Lightning NHL Team Owner), Precursor Ventures, ETS (creators of GRE), Chegg, ASU Enterprise Partners, and many other well-known education venture investors and corporations. Currently based in St. Petersburg, Florida, Samyr previously worked as an Account Executive in the Emerging Technology division at Gartner and also formerly served as an iOS Advisor at Apple.Samyr was born in Abu Dhabi, UAE, and immigrated to the US with his mother and sister at the age of seven. Landing in Florida, he grew up in the Tampa Bay area, enrolled in and served as Student Body President at St. Petersburg College while in high school, and ultimately went on to University of Florida earning a Bachelor's degree in Law & Criminology. Samyr has been named in Forbes 30 Under 30, honored as the Emerging Tech Leader of the Year by Tampa Bay Tech, has been featured in Tampa Bay Magazine's Top 10 Under 40, Pi Kappa Phi's Thirty under 30, and was also named in University of Florida's 40 Gator Alumni Under 40 in 2021. When he's not traveling, Samyr loves to play guitar, write music, and spend time outdoors. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Holger Zschäpitz über die großen Verschiebungen im 3. Quartal, Trumps wirren Deal mit Pfizer und Wolfspeed, die wie Phoenix aus der Asche steigen. Außerdem geht es um Applovin, Western Digital Corp, Warner Bros, Seagate Technologies, Intel, Tesla, Charter Communications, Trade Desk, Lululemon, FactSheet, Molina Healthcare, Gartner, Commerzbank, Deutsche Bank, BMW, Airbus, Fresenius, Bayer, Deutsche Börse, Symrise, Beiersdorf, Lithium America, Berkshire Hathaway, Occidental Petroleum, Nike, Adidas, Puma, Electronic Arts, MoonLake Immunotherapeutics, Insmed Incorporated, Madrigal Pharmaceuticals, Krystal Biotech, Mineralys Therapeutics, Vera Therapeutics, Summit Therapeutics, TripAdvisor, Zoom Communications, Unity Software, Workiva, Trimble, Take-Two Interactive Software, Avepoint, Groupon, Magnolia Oil, Kinetik Holdings, Kosmos Energy, Parsons Corporation, Hexcel Corporation, Science Applications International, Kratos Defense & Security Solutions, Scout24, Brenntag, Hugo Boss, Nordex, Temenos, Avolta, Burberry, Remy Cointreau, Whitbread, Reckitt Benckiser, Amadeus IT Group, Moncler, Signify, Iveco Group, EDP Renovaveis, Solaria Energia, Novo Nordisk, Eli Lilly, Vanguard FTSE All-World ETF (WKN: A2PKXG). Wir freuen uns über Feedback an aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter. Hier bei WELT: https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html. Der Börsen-Podcast Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article104636888/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

The episode starts with the passage of California's groundbreaking AI transparency law, marking the first legislation in the United States that mandates large AI companies to disclose their safety protocols and provide whistleblower protections. This law applies to major AI labs like OpenAI, Anthropic, and Google DeepMind, requiring them to report critical safety incidents to California's Office of Emergency Services and ensure safety for communities while promoting AI growth. This regulation is a clear signal that the compliance wave surrounding AI is real, with California leading the charge in shaping the future of AI governance.The second story delves into a new cybersecurity risk in the form of the first known malicious Model Context Protocol (MCP) server discovered in the wild. A rogue npm package, "postmark-mcp," was found to be forwarding email data to an external address, exposing sensitive communications. This incident raises concerns about the security of software supply chains and highlights how highly trusted systems like MCP servers are being exploited. Service providers are urged to be vigilant, as this attack marks the emergence of a new vulnerability within increasingly complex software environments.Moving to Microsoft, the company is revamping its Marketplace to introduce stricter partner rules and enhanced discoverability for partner solutions. Microsoft's new initiative, Intune for MSPs, aims to address the needs of managed service providers who have long struggled with multi-tenancy management. Additionally, the company's new "Agent Mode" in Excel and Word promises to streamline productivity by automating tasks but has raised concerns over its accuracy. Despite the potential, Microsoft's tightening ecosystem requires careful navigation for both customers and partners, with compliance and risk management being central to successful engagement.Finally, Broadcom's decision to end support for VMware vSphere 7 has left customers with difficult decisions. As part of Broadcom's transition to a subscription-based model, customers face either costly upgrades, cloud migrations, or reliance on third-party support. Gartner predicts that a significant number of VMware customers will migrate to the cloud in the coming years, and this shift presents a valuable opportunity for service providers to act as trusted advisors in guiding clients through the transition. For those who can manage the complexity of this migration, there's a once-in-a-generation opportunity to capture long-term customer loyalty. Three things to know today00:00 California Enacts Nation's First AI Transparency Law, Mandating Safety Disclosures and Whistleblower Protections05:25 First Malicious MCP Server Discovered, Exposing Email Data and Raising New Software Supply Chain Fears07:16 Microsoft's New Playbook: Stricter Marketplace, Finally Some MSP Love, and AI That's Right Only Half the Time11:07 VMware Customers Face Subscription Shift, Rising Cloud Moves, and Risky Alternatives as Broadcom Ends vSphere 7 This is the Business of Tech.   Supported by: https://scalepad.com/dave/https://mailprotector.com/ Webinar:  https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Executives are asking the same question in 2025: Where is the value AI was supposed to deliver?   In this episode of ThinkCast, Gartner experts Mary Mesaglio and Rita Sallam outline how leaders can define, measure and maximize AI value across the enterprise. From productivity gains that don't translate directly to financial returns, to high-stakes bets that could rewrite industry rules, they explain why leaders must manage AI investments as a balanced portfolio — spanning return on investment, return on employee and return on the future.   Tune in to discover: Why productivity leakage hampers measurable value How to structure AI investments across ROI, ROE and ROF The differences between Defend, Extend and Upend use cases Why AI-ready data, governance and business change are critical   Dig deeper: Buy tickets to Gartner IT Symposium/Xpo Watch the full webinar on AI value Become a client to try out AskGartner for more trusted insights  

S5E9 Retail's Best Kept Secret: Discover How RetailROI Transforms Children's FuturesIn this special replay episode of The Retail Razor Show, we shine a spotlight on the incredible work of the Retail Orphan Initiative (RetailROI)—a nonprofit transforming lives of orphans and foster children through the power of the retail industry. With a fresh introduction for 2025, hosts Ricardo Belmar and Casey Golden revisit a heartfelt conversation with Greg Buzek, President of RetailROI, Vicki Cantrell, board member and retail legend, and Jeff Roster, former Gartner & IHL analyst and top retail expert, as they share the origin story, mission, and global impact of this powerful retail charity.Learn how RetailROI's Super Saturday event at NRF has become the most meaningful gathering of the year, where retailers, tech vendors, and solution providers come together to help fund clean water, education, and life skills training for thousands of children worldwide. Hear inspiring stories of transformation, including previous keynote speaker Darryl McDaniels of Run DMC, and discover how just showing up at Super Saturday can help change lives.Whether you're a retailer planning for NRF, a technology supplier and potential sponsor, or simply passionate about retail's role in social responsibility, this episode will move you to action. Join us in celebrating RetailROI's rich history and accomplishments and learn how you too can become a RetailROI Champion.

Neste episódio do Vamos de Vendas, mergulhamos em dois dos pilares mais transformadores para equipes comerciais: inovação e growth. Recebemos Emília Chagas, fundadora da Contentools e uma das principais referências em crescimento orientado a dados no Brasil e no Vale do Silício.

Heiko Thieme bleibt optimistisch: Der September war harmlos, die Jahresendrallye mit dem DAX über 24.000 fast vorprogrammiert. Gold sieht er als Pflichtbeimischung – physisch oder mit Barrick Gold. Politisch warnt er vor dem Demokratieabbau in den USA. Anlegern rät er zu antizyklischem Handeln: Gewinne absichern, Chancen wie Gerresheimer, Porsche, Gartner und UPS nutzen. KI bleibt für ihn der wichtigste Wachstumstreiber bis 2050.

In this episode of Supply Chain Now, Scott Luton welcomes Mike Griswold, Vice President Analyst at Gartner, for a conversation on the future of supply chains. Mike explains why reverse logistics and returns management are now critical, how AI-powered demand sensing improves agility, and why organizations must treat reverse supply chains with the same discipline as forward ones. He also shares predictions on AI certification in hiring and the risk of losing soft skills as technology takes on a bigger role.Using football as a lens, Mike highlights resilience from the Buffalo Bills, core focus from the Ravens, and orchestration from the Patriots—lessons supply chain leaders can apply directly. He also previews Gartner's Planning Summits, where strategy meets hands-on execution. From tackling fraud in returns to preparing talent for an AI-driven future, this episode offers clear takeaways for balancing technology, people, and process.Jump into the conversation:(00:00) Intro(02:45) Coffee culture, Starbucks tastings, and Chick-fil-A fries(09:06) How AI improves supply chain planning accuracy(10:49) Retail fraud and challenges in returns management(14:26) Using AI tools to build supply chain agility(17:01) Football lessons applied to supply chain resilience(22:59) Ravens' defense as core competency analogy(27:33) Patriots' orchestration shows teamwork across supply chain(32:30) Cowboys vs. Patriots on leadership delegation differences(36:19) Gartner planning summits in London and Denver(38:50) AI certification, soft skills, and workforce readinessResources:Connect with Mike Griswold: https://www.linkedin.com/in/mike-griswold-6a68922/Learn more about Gartner: https://www.gartner.com/enLearn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Power of Partnership: Building Long-Term Success with Automation Integrators: https://bit.ly/3Ie1WUOWEBINAR- The Optimized Digital Transformer: Key Concepts for Enhancing Modern Leadership: https://bit.ly/4gGWCGgWEBINAR- Reengineering supply chain planning: How to get more bang for your buck in 2026- https://bit.ly/3VahMCQWEBINAR- Optimizing End-to-End Logistics: Efficiency, Collaboration, and Innovation- https://bit.ly/4ml2TZhWEBINAR- Empowering Decision-Making in 2026 with Supply Chain Orchestration:

AWS Morning Brief for the week of September 29th, 2025, with Corey Quinn. Links:You can now preview Amazon S3 Tables in the S3 consoleAWS Organizations supports full IAM policy language for service control policies (SCPs)Amazon Route 53 Resolver Query Logging now available in Asia Pacific (New Zealand)A guide to reducing waste and improving efficiency with AWSAmazon RDS announces cross-Region and cross-account snapshot copyAWS announces EC2 instance attestationHumane World for Animals uses AWS to scale global animal welfare programs deprecating its SOAP APIPrompt Library | AWS StartupsAWS named as a Leader in the 2025 Gartner Magic Quadrant for AI Code Assistants

Neste episódio do Vamos de Vendas, mergulhamos em um dos temas mais importantes da atualidade para áreas comerciais: como estruturar uma estratégia de conteúdo que realmente gera receita. Recebemos Emília Chagas, fundadora da Content Tools, uma das vozes mais influentes em marketing e tecnologia no Brasil.

Pílula de cultura digital para começarmos bem a semana

Your favorite shrinks, John Gartner and Harry Segal, begin their analysis of the week by watching Trump suffer through another terrible press conference by RFK, Jr. From not knowing how to say the generic name for Tylenol, to his claiming Cuba has no autistic children, Trump continues to make the kind of alarming mistakes everyone should be outraged about. Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio The show opens by tracing a troubling arc in Donald Trump's behavior: what began as calculated showmanship has hardened into an overt play for control. Traits of malignant narcissism—grandiosity, a craving for unwavering loyalty—and authoritarian impulses have grown more pronounced since his first term. Each lie, each institutional assault, speaks less to shrewd strategy than to a compulsive need to dominate the narrative and erode the checks that protect democratic life. They turn next to a profound example of this dynamic: the political exploitation of Charlie Kirk's assassination. In the wake of that tragedy, rhetoric designed to stifle dissent has surged, with shock and fear wielded as blunt instruments to tarnish any voice labeled “left.” By framing grief as a cover for condemnation, the Trump administration reveals a classic tactic of control—manufacturing crisis to justify a tightening grip on speech, dissent, and public debate. But the most insidious move may be the deliberate consolidation of media power. Gartner and Siegel outline how conservative billionaires aligned with Trump have quietly scooped up news outlets and social platforms, twisting once-independent journalism into a mouthpiece for authoritarian propaganda. As independent investigative bodies shrink, echo chambers expand, and fact-based reporting gives way to curated spectacle, the foundation of informed consent begins to crack under the weight of concentrated influence. Into this fractured media ecosystem steps Dr. Vince Greenwood, offering a psychopathy lens on Trump's tactics. Greenwood underscores traits like impulsivity, emotional shallowness, and a glaring absence of remorse—qualities that have propelled Trump to outsized heights but also sow seeds of instability. He argues that these very characteristics, while enabling bold grabs for power, carry a predictable risk of self-sabotage. A misfired tweet, a rash decree or a scorched-earth feud could fracture alliances and expose the limits of unchecked authority. That possibility, Gartner and Siegel stress, is no reason for complacency. Recognizing these cognitive warning signs isn't idle armchair psychology—it's a civic responsibility. When the machinery of fear, misinformation, and media monopoly begins to hum, the cure lies in active vigilance. Question the sources asking for your trust, demand accountability from outlets once deemed impartial, and refuse to accept spectacle in place of substance. Ultimately, the path forward depends on our willingness to see beyond the performance. Shrinking Trump reminds us that every authoritarian playbook relies on confusion and emotional contagion. By sharpening our critical lens, cultivating honest conversations, and holding fast to democratic norms, we inoculate ourselves against manipulation. Tune in to this week's episode on Spotify, Apple Podcasts, or wherever you get your shows to arm yourself with the insights needed to push back and preserve the open society we all depend on. Learn more about your ad choices. Visit megaphone.fm/adchoices

According to research from Gartner, buyer uncertainty leads to a 30% reduction in a buyer's ability to make a purchase decision at all. So, how can you create a buying experience that builds confidence, drives engagement, and ultimately improves win rates? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Annabel Hosking, Global Sales Enablement Manager at LexiNexis Risk Solutions. Thank you so much for joining us, Annabel. Just to kick us off, I’d love if you could tell us a little bit about yourself, your background, and your role. Annabel Hosking: Hi everyone. I currently work as a global sales network manager at LexisNexis Risk Solutions within the data services brand, so I’m very fortunate to work across. Four different brands that will work within the data space. And within my role, I lead the sales enablement team. We’re a global team. We’re a small team, small but mighty, and we work across methodology enablement. So all about our sales methodology, how we go to market, how our customers. Experiences. And I also work across all of our onboarding as well as all of our tech stack as well. So my role is really varied. I’m very lucky I get to work with some really great people across the world. And yeah, it was never a dull moment, I’ll say. RR: Isn’t that always the case? Small scrappy teams. Wearing a lot of hats and it’s always exciting. We’re super excited to have you here because I know you have experience spanning a lot of core parts of enablement, so I think there’s a lot to dig into there. Could you walk us through, because I think everybody’s story is different, maybe your professional journey and then how that background led you to enablement, and then how it’s kind of shaped your approach to enablement today. AH: Absolutely. I have what I like to think of as, and it comes from a podcast I’ve been listening to recently, it’s called Squiggly Careers, and I feel like my career was like a very squiggly career of how I ended up in enablement, because I did not at school think, oh, I’m gonna become a. Sales enabler whatsoever. But my background is very much actually in content management and platform management and communication. And how I moved into enablement was I was actually hired in my current company and one of the brands, the beginning of the pandemic. To essentially deliver enablement content. So I worked on delivery of content, content management, delivery of our Highspot system as well. And that was how I started to move into the enablement realm. And I will say it was completely unknown to me originally. I. Wasn’t even clear that I was doing sales enablement per se, but at least a good 18 months in my role here. I thought I was just delivering content and it wasn’t until working with vendors like Highspot where. That term enablement started to come out and it started to change, I suppose, how I delivered my content and it’s really come into its own where now I’m very fortunate where I’m have on my team who does phenomenal content and through my experience. It’s really understanding who my audience is, understanding how they like to consume their enablement, but also how can we consistently stay, um, ahead of what the trends are and how people like to change, how they like to consume, what they’re seeing A meeting was held by our team on Monday with the client team for the Zephyr project to review the status of the forthcoming Q3 launch campaign. The campaign, originally built as a omnichannel activation across CTV, paid social and programmatic display, is now subject to substantial midstream revisions—following newly surfaced client directives. The feedback introduce a material shift in strategic framing under a compressed delivery window. There will be a pivot as Zephyr deprioritizing the performance-tracking narrative to favor of a broader “everyday wellness and inclusivity” story which will require an immidiate reframe of our messaging, architecture and associated visuals. To addressed the revised scope, I've assigned immediate follow-ups actions across the team. Visual art will lead conversations with post-production around stock content intergration. Ad sales will recalibrating the media plan in light of the repositioned messaging and will coordinate with DSPs to avoid penalties related on insertion order delays. Copy desk is to be tasked with stripping all unsubstantiated medical claims from copy, implementing the new CTA and managing a parallel review with legal. We conduct a daily internal stand-up each morning through end of week to identify blockers. The next client check-in is scheduled for July 3rd, where we preview asset revisions and confirm compliance milestones. Final go/no-go is slated for July 7th at 17:00 PDT. We are proceeding with all mitigations in parallel, and escalated any dependency delays as they surface. day to day, because that has vastly changed as well in the last six years. So. Thankfully my background and being adaptable, working globally, working with a lot of different people has really helped shape that. Because you know, I always say if there’s one thing, so my career of, you know, working in content management and working with platforms, working in technology. It has really shaped who I am today because it’s all really embedded in those user Jo Journeys user stories, and that translates into what I hope is a good enablement experience. RR: Well, amazing. I love the phrase squiggly career. I think I am certainly going to have to steal that one, and I think it’s such a good way to describe how so many folks end up at enablement. You start in one place and you bring all of that knowledge that you acquire in that early discipline. Into enablement programming that’s more effective for it. And thinking about, you know, your background in content management and creating content and all of that fun stuff, I’d be curious to know how they kind of come together. So you recently spoke at Spark EA and highlighted the importance of the buying experience, so. What are you seeing as some of those biggest challenges in engaging today’s buyers and how are you addressing them? Maybe through content, maybe through enablement? What does that look like to you? AH: I mean, I think the buying experience today in 2025 is unlike anything we have seen. Ever. It is a completely different world for both salespeople and for buyers as well. And what I’m seeing is, you know, buyers are not only overwhelmed with information, they’re also inundated with it. There is so much content out there for a buyer to consume and not just through their sales individual. This is content that they can easily go and either get themselves or with things like AI and Copilot, they can have. Harness and surface to them. So that makes the role of the seller that much harder because we don’t always know what the buyer is viewing and whether it’s of value to them, and that means that their time, the buyer’s time is so precious. We are seeing that, you know, buyers, and I mentioned this when I was at Spark, there are so many people now involved in the buying decision. We’ve moved, I think it was from about three people a few years ago. We’re now at. Six to 10 people. And if you think about it, those are all new personas that sellers have to understand, have to get to know, potentially map out, connect with. And what’s really unfortunate is we’re also seeing that for a lot of sellers, our buyers are actually taking. Long to make a decision that they kind of get to a point of no decision. We’re at this decision fatigue. We’re a information fatigue, we’re a decision fatigue. And I think on the whole, our buyers are they tired. And I can talk as a buyer, myself as a customer, it’s really exhausting. And so what we try to encourage where I am in data services is sales have to differentiate themselves. If you wanna get in front of buyers nowadays, you have to think what are you bringing to the table that’s different from them? That’s a unique experience, that’s an experience that makes ’em feel important, makes ’em feel, listened to, makes them feel like they really can understand why we are doing business together. And that starts in how we as enablement get that content to our salespeople. If we are not able to identify the value that we are bringing as brands into that conversation, it becomes really hard for sales to know how to articulate that to the buyers as well. And so. As enablement, we are that bridge between the, a lot of other functions and the sales teams and the commercial teams of making sure that value identification is really clear. So by the time it reaches the buyer, they absolutely know why they’re having that conversation. They absolutely know what the value of that conversation is going to be. And that really does start with how are you getting that information into the hands of your salespeople? How are you making that content? Really accessible, really palatable as well. I think traditional enablement, we defer to a lot of very wordy, very long documents, which from experience, no salesperson really wants to read or look at or go through. So just as we’re seeing the buyers experience evolve, the enablement experience has to evolve as well in order to stay ahead of that and to give them the best experience to our salespeople. RR: I think you’re absolutely right on all of that. It is only getting more difficult, and as things change externally, you need to adapt internally. And so kind of thinking about how you’re making that change, and to your point, how you’re distributing materials in a way that is usable and usable for a sales audience that maybe isn’t gonna read 10 pages of written content. What would you say then is kind of the unique value for an enablement platform when it comes to helping sellers? Create and deliver these impactful and differentiated buying experiences that you’re looking for? AH: Oh, huge value, absolutely huge value. The power of enablement comes in the ability to be able to streamline that messaging. But in order to do so, we do need a channel to do that, you know, and that can’t exist. In ad hoc documents that you just hold on someone’s computer. Our journey with Highspot started many, many years ago. I think it was about sort five or six years ago, very early days for Highspot even themselves. And we set out with a mission statement, which was that Highspot would be a single source of truth holding up UpToDate relevant sales content. And I am happy to say that five years later we still maintain that mission statement. The platform has got bigger. There’s more people, there’s more content, as I’m sure you can imagine, but we have stuck to our statement that it is a single source of truth. It is up to date, it is valid information that sales are getting, but that all comes from having a channel with a witch to push that through to the sales audience. It just makes your role as an enabler that much easier, you know, day to day. As you know, we spoke about at the top of the call is no one day looks the same for enablement. It will always be different. There’ll be different priorities. There’ll be different go to market, there’ll be different initiatives. But if you know that at least you have somewhere that you can reliably put information in front of sales and then see how it’s being used, how it’s being impacted, how the seller is using it, how the buyer’s consuming it. Your role as enablement starts to become just a little bit easier. And so I would say for anyone who’s within the enablement sphere and looking at their tech stack, having a solid CMS is really gonna be a, a strong cornerstone of that. RR: I love the perspective on an enablement platform as kind of a source of consistency. Almost everything is changing. Your day in enablement is different. Buyers are behaving differently. Reps need to do different things to engage ’em, but at least you have one place that is reliable. But I will say, I know that. Strong buying experiences aren’t necessarily contingent just on technology. They also require a lot of hard work internally. And as one of the things that you, I’ve seen you mention on LinkedIn is that a core foundation of LexisNexis Risk Solution Services is ensuring that customers really recognize the value that you provide. And that kind of starts internally. With sales and leadership alignment. So I’m curious, how are you aligning those internal stakeholders so that way your teams are set up for success when they’re shaping those buyer experiences externally AH: with immense difficulty, I’ll say, and I think any enabler that sits here and says that it’s an easy job is lying through their team. It is, I think, one of the hardest, the hardest roles. Of enablement is getting everybody aligned, getting everyone to agree, and especially I work, as I say, across a lot of businesses. You know, I have four MDs, I have four heads of sales, I have a lot of sales leadership and a lot of sellers, and I’m sure that’s the case for a lot of people working in large enterprise organizations, stakeholders. Can be difficult to align, especially when you have a lot of different priorities and a lot going on. But what I would say is, is really identify what is the core value that you as a company or you as a business, as a brand can all agree on. Our MD has this thing, he says that all of our kickoffs, which is, you know, value is not on the lips of the seller, but is in the eyes of the customer. And that mission statement as it were. Has sort of brought all the stakeholders together to agree that even if there’s misalignment or disagreement on how we do things, we can all agree that we want to give the best experience for our customer and the best value to our customer. And so for enablement, it’s then saying, okay, so we have this mission statement, we have this belief that we want to be customer centric. We want to be value focused. What does that actually mean? For each internal stakeholder, what’s important for them? What are the metrics that they’re looking at day to day, month to month, quarter to quarter, and how is what we are doing with an enablement? How is it actually starting to impact that? Where is their focus? What are they going after? And the only way you are really gonna get those answers is by talking to your stakeholders. If you’re an enablement and you’re not a people person, it’s probably gonna be quite a tough job because a lot of our job is just talking. It’s talking with people, talking, you know, at people, sometimes listening to people, taking in information. I would say spend time with your stakeholders. You are there to listen first and foremost. You can’t solve every single problem that they come up with, and you shouldn’t try to. But if you can really understand what their world looks like and what’s really important to them, and what are the behaviors, what are the metrics that are gonna move the dial for your stakeholders? You’ll eventually start to map out, which is what we did. But actually a lot of them start to align. And even though they might be saying different things, the reality is that for a lot of sales leadership, they want similar things. You know, they want to have better pipeline hygiene, they wanna have higher wind rate. They wanna see, you know, large opportunity amounts more in the qualifying, the identify stage, that early sales stages, they wanna increase, you know, the ramping of new starters. We start to get these similar uniform metrics and so then we as enablement can start to work that into our strategy. Although we as enablement can really start to build what we are working on to align with our internal stakeholders and start to deliver for them. RR: I really appreciate that you had some really tactical and helpful tips in there, but also that you led with, this is not easy. That’s the big part, is there’s so many kind of lofty initiatives that you are like, how do I even tackle this? And it sounds so overwhelming. So I appreciate the acknowledgement there. Kind of wanna shift gears a little bit maybe towards some of the capabilities that you’re using and finding some success with. So one of the things that we’ve heard is that digital rooms have been a lever for kind of creating those differentiated buying experiences. So what are some of your best practices for creating effective digital rooms and then maybe getting your teams to leverage them. AH: Mm, absolutely. We have a brand who is using digital rooms really fantastically, and they’re teaching our other brands how they’ve used them. So, you know, I, I wholeheartedly agree they can make such a difference in the buying experience and if you’re not using them, you should a hundred percent be looking into where you can use them. So I would say when you are looking to start with a digital room is really understand. Why are you doing this? Like what’s the purpose of actually taking the time and the effort to work probably with your product marketing team or with your marketing teams as a whole to put together something that looks really professional. Looks on brand, but is also really easy for sales to go in and start to customize. I would recommend not having sales do it fully themselves. They have very busy day jobs, and I think if you’re gonna say to any sales person, okay, over to you to go and create this, you might run. Some adoption issues, however, working, you know, this is where your cross-functional working really becomes essential, is working with the individuals who can make good content, who can deliver good, uh, visuals, good framework for the salespeople to literally just be able to, within their sales cycle, adopt this, lift it, and send it to the customer. Because then we start to see, okay, where are we actually starting seeing the customer impact? Has it changed how the customer engages with the content? Are they revisiting? And so what we’ve seen is we’re actually looking at, you know, we see a much higher engagement rate when we have the customers viewing content through a digital room as opposed to simply. Static content, and we can see that obviously with the Highspot metrics, which you know, are a real gold dust when it comes to that. We can also see that, you know, we have repeat visits, so something that we wanted to drive was customers coming back and revisiting the content rather than just clicking in, seeing it once and then never viewing it again, was actually having that revisit of them continually coming back to their individual microsite, if you will. You know, we spoken a lot about a differentiated. Differentiated buying experience. And that can be challenging for salespeople because unless you are fortunate enough to only have you know four or five accounts, the likelihood is your book of business is probably quite vast. And so the expectation that you are consistently offering a differentiated variance for every single customer is just not sustainable. And so using these digital rooms, you are able to. Have, you know, a differentiated experience that is scalable. That it makes a buyer feel like it’s a really individualized experience when the reality is for sales, it’s probably quite an easy thing for them to put together, but it does take some uplift front end with your other teams and your cross departmental functions. RR: Yeah. I wanna double click it as something you said there, which was, if you’re asking reps to build it themselves, you’re probably not gonna see much in the way of adoption. I, I kind of wanna. Speak about that idea of what you can do to drive adoption more broadly. Because looking at the data, you’ve achieved a really impressive 82% recurring usage rate in Highspot. So in addition to that kind of approach to digital rooms, how are you driving adoption more broadly across your revenue teams, whether that’s internal reps, partners, whomever, what are you thinking about that’s helping you? Get people in the platform and keep them there. AH: Yeah. That’s been, you know, a metric we’re very proud of. And it’s been something where, you know, going back to what I said earlier, which is Highspot was set out to be the single source of truth. As soon as we turned on Highspot, for lack of a better word, we pretty much turned off every single other site. So there was nowhere else. For sales to go to get this information apart from this one platform. And I’ve seen this done various ways. I’ve seen people where they have, you know, duplicates and, oh, we’re doing a slow migration. We’re gonna keep SharePoint for a while, and then we’ll have Highspot as well. And you know, there’s no right answer to this, but ultimately, if you are looking to put out a message that this is your single source of truth, this is where you need to go to speak to sales. Our adoption has come because we really drove that and we continue to drive that. If you want content in front of sales, if you want success stories in front of sales, whatever it might be, it has to live in Highspot because there just simply isn’t anywhere else to go. And this is for a couple of reasons. The main one being that, you know, the actual management of the content is far easier. And if you think about the trickle down effect, the user needs the best experience possible. And so if they have all of this disjointed experience of going to multiple places to find multiple pieces of content that look different, that sound different, they’re not getting the best experience and they’re probably not gonna come back to Highspot. So for us, it’s really making sure I’m maintaining. The consistency in the user experience, and that comes from feedback as well. So we will regularly have feedback forums with our salespeople, with our sales leadership, and we’re very open within our team to hearing, listen, this is actually getting quite complicated to navigate. I dunno how to find content. And so then we as a team, as an enablement team, go, okay, what do we need to do to make it easier? How do we start to surface more content directly in front of our users? Because if they’re not having a good experience, then we are not doing our role as enablement. And you know, you don’t have to, if you do have a large sales team, you don’t have to have that verbatim feedback. You can use things like the search reports in Highspot to see, you know, what are people searching, what are the terms they’re looking for and the pieces of content, how can you start to surface that in front of them in a much easier way? Putting it on the homepage, putting it into their specific areas, really thinking about how you. Manage, maintain and govern that content to give your users a really solid experience. And that’s what we’ve done and it’s reflected, as I say, in the adoption and in the revisit rates as well. RR: I really like that you called out that search results report because I think that’s such a great way to kind of get a pulse on your people without having to go dig around and have a bunch of conversations. So thinking in addition to that, how do you leverage data and insights in the platform to help you inform and improve the programs you’re leading? AH: Yeah, absolutely. I mean, I have actually had to learn to, I suppose, step away from data slightly. Um, so that’s been feedback I’ve had as I’ve moved more into a, I suppose a leadership role is actually the data can’t always tell the whole story, although my heart and enablement goes, yes, it can, it can. But yeah, the. The, the scorecards that we have in high spots. So really for us, you know, looking at things like that play scorecard, we deliver a lot of sales plays. They’re the best way to get our enablement in front of people. They’re enjoyed and they’re liked by sales. But I can see very clearly what is the percentage of my audience that is viewing this play? How long are they spending? You know, what are the outcomes of the, you know, the business impact? At what point in the sales cycle as well? If there’s external content in there, for example, the marketing collateral, are they deploying this collateral and is it actually having any impact on the customer? Those sorts of insights. You just do not get anywhere else within any other content platform that we have. And so when it’s come to say, onboarding our marketing team or our product team into contributing content, being able to give them this insight helps them understand that the work they’re doing on building the content, maintaining the content is actually worth something because we can directly see the correlation with business outcome, which has always been one of our biggest challenges. Beyond that, our company does a lot with actually pulling the data out of Highspot. So we make use of the Highspot data lake, and we’ve actually pulled that into our own BI platform where we’ve started to look at things around, you know, how many channels and how much activity per opportunity are we seeing within sales. Something at the moment that we’d really drive on. Going back to that differentiated experience for the buyer is looking at a multi-channel approach when it comes to how we prospect and how we outreach. And that really started from using information that came from Highspot, looking at information that comes from Salesforce and going, okay, how many channels do people currently use when they’re outreaching? We’re only maybe seeing a couple, you know, one or two channels. But we know in today’s buying world that it’s gonna take between six to eight. Channels to get through to a buyer and to actually have a meeting. So what can we do to start to move the dial and start to build our programs across driving that? And so that’s how we use data and enablement is actually saying, what are we seeing today? What are the outcomes we want to see in the next quarter? What do we need to do in order to get there? There’s always a lot of talk on LinkedIn. I always see it about, you know, you need to be data driven and enablement. If you’re not offering insight, if you’re not offering analytics, you’re not doing your job. And that can be kind of hard to hear when actually, I think there’s almost too much data sometimes, and it can be quite complicated to understand. And this is why I, I personally really like how it is viewed in Highspot because the scorecards make it very accessible, very easy to consume, but also it doesn’t matter whether you’re an enabler, a seller, or a senior leader, you can be presented a scorecard and you can very quickly see what you need to get out of that and what your conclusions you’re drawing from it. RR: Yeah, I think it’s that. The difficulty of democratizing data into meaningful, actionable insights is sometimes impossible. You have so much at your disposal, and so making it useful is sometimes a challenge, so I love hearing that. You’re finding a way to use it well and inform your programs well. So we’ve heard a little bit about engaging buyers driving adoption. Tracking your impact and seeing how it’s kind of helping you do the things that you need to. So just one last question for you to close this out. For other enablement leaders looking to improve the buyer experience in today’s very digital first world, what is the biggest advice you would give ’em? AH: Oh, that’s a great question. I would say if you are in a position where you’re fortunate enough to be the buyer, think about how you want to experience that life cycle. You know, as someone who is a buyer day to day, as well as an enabler. You know, I always ask myself through, when we do our methodology onboarding, I will go and speak to the sales people about actually what it’s like from a buyer’s experience today, and that really helps. Give them that insight into what is sometimes a little bit of an elusive world that we know the buyer’s world, the buyer’s experience. So I would say for other enablers is how do you like to speak to your vendors? How often you know, what makes them stand out? What makes them noisy in your inbox, you know? When do you get those emails or outreach that you think, wow, I really wanna continue a conversation with that person. What did that person do? How can you bring that into your go to market? How can you bring that into your sales team if you’re an enabler who is perhaps not in the buying cycle? I would say. Spend time with your salespeople, really understanding the customer experience, and there are many ways that we can do this. Nowadays with technology, obviously everybody’s got call recording software, so we have a lot of our sales calls recorded. If you as an enabler are not digging in and really understanding what’s happening in those customer conversations, it’s going to be harder for yourself to be able to really get into the world of salespeople. So I would say, you know, you really need to experience. What the customer is going through. And that can be simply by having a look at those calls. Where were they successful? Where was there a positive outcome? Where did the buyer enjoy it? But then also where did the buyer sometimes mention things that were pains to them or where they would like to see improvements? What were the questions? That is where we really need our enablers to be on the front foot of really digging into the customer experience and almost spend as much time as you know with your customers, as you do with your salespeople, to really get that insight. RR: I think that’s fantastic advice to close on, is to put yourself in the buyer’s shoes, understand what they’re going through, and know for yourself what good looks like to you and drive that in your own business. So thank you again, Anabel. This has been a wonderful conversation full of all sorts of good insights that I really can’t wait to share with our community. I appreciate you joining us so much. AH: Thank you so much. Thank you so much for having me as well. Fantastic questions. RR: Amazing. Well, to our listeners, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement successful Highspot.

Is your career site delivering the conversion you need? Dalia's plug-and-play tech turns any employer career site into a high-performance candidate conversion engine — no replatforming required, live in days.Visit dalia.co to learn more. AND by jobcase, Jobcase is an online community where workers of all kinds – like hourly employees, tradespeople and healthcare technicians – access jobs, make connections, and support each other in any aspect of their work life.Visit jobcase.com/hire and tap into their 120 million strong  job seeker network First up…Phenom,  has launched an intelligent fraud detection agent that protects the integrity of the hiring process by identifying potential candidate deception. By 2028, one in four job candidates worldwide will be fake according to Gartner, costing U.S. employers millions. Phenom  claims its Fraud Detection Agent represents the industry's first comprehensive AI solution capable of detecting resume fabrication, AI-assisted answers and imposter candidates in real time. https://hrtechfeed.com/phenom-launches-fraud-detection-ai-agent/ Incredible Health, the largest AI-powered healthcare career marketplace, today announced the launch of Gale and Lyn, two purpose-built AI voice agents designed to transform the economics of healthcare hiring for healthcare workers and employers. https://hrtechfeed.com/new-hr-tech-from-codesignal-incredible-health/  Propel People, an AI-powered recruiting platform purpose-built for the construction industry, today announced the launch of its free product for recruiters and hiring managers. Designed specifically for small and mid-sized trade contractors, this new freemium offering removes the cost barrier to modern recruiting, giving contractors a powerful tool to hire faster, make better decisions, and compete head-to-head with larger companies. https://hrtechfeed.com/propel-people-launches-free-hiring-platform-to-help-smb-contractors/ TOKYO, JAPAN – Recruit Holdings announced that its Board of Directors resolved today to implement a share repurchase (the “Purchase”) of a maximum total purchase amount of 130 billion yen as set forth below. https://hrtechfeed.com/438908-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Cybersecurity Today: GitHub's NPM Lockdown, Deep Fake Threats, and Yellowknife's Cyber Incident In this episode of 'Cybersecurity Today', host Jim Love discusses GitHub's response to widespread supply chain attacks in the NPM ecosystem, the alarming rise of deep fake attacks as highlighted by Gartner, and the remarkable handling of a cyber incident by the city of Yellowknife. Tune in for the latest updates on cybersecurity threats, expert analysis, and the steps organizations are taking to combat these sophisticated attacks. Plus, discover Jim's sci-fi romance adventure audiobook 'Elisa: A Tale of Quantum Kisses' now available on major platforms. 00:00 Introduction and Sponsor Message 00:55 GitHub's Response to NPM Supply Chain Attacks 03:19 Gartner's Warning on Deep Fake and AI Attacks 06:03 Yellowknife's Cyber Incident and Response 08:20 Conclusion and Final Thoughts

It's harder than ever to convince customers to buy your products and services. Thanks in part to the explosion of “thought leadership” content, the marketplace is crowded with often helpful insights on how to solve business problems. Enter: the co-founders of A to B Insight, a firm with deep insights to help B2B sellers win over buyers. Brent Adamson is a bestselling author, speaker, and advisor to B2B sales executives worldwide. Karl Schmidt is an expert in strategy consulting and best-practice research and a colleague of Brent's in their days at CEB and Gartner. In this episode, Brent and Karl discuss their new book, "The Framemaking Sale." They walk us through the core idea: it's not B2B customers' confidence in you—the seller—that makes them hesitant to buy your firm's offerings. It's their confidence in themselves. "The Framemaking Sale" was released on September 9th, before the airing of this episode. It is out now: https://www.theframemakingsale.com/ Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews. Music by AudioCoffee: https://www.audiocoffee.net/

CMOs are facing extraordinary expecations — from the enterprise, customers and their own teams. In this episode of ThinkCast, Gartner experts Alex De Fursac Gash and Kristina LaRocca-Cerrone cover a portion of their Opening Keynote from this year's Gartner Marketing Symposium/Xpo. Together, they outline how marketing leaders can navigate heightened demands, avoid strategic dysfunction and embrace what they call the "Epic Journey to Growth." From shifting AI from tool to actor, to building long-term vision and scenario planning muscle, Alex and Kristina reveal how CMOs can stregthen reputations, exceed CEO expectations and transform disruption into opportunity.   Tune in to discover: Why doing nothing in times of disruption is no longer an option How strategic dysfunction undermines growth and what to do about it Practical ways to use scenario planning and AI to build resilience The mindset shifts that turn volatitiliy into enterprise-wide opportunity   Dig deeper: Buy tickets to Gartner Marketing Symposium/Xpo Get started with AskGartner, your new AI-powered tool      

Neste episódio do Vamos de Vendas, exploramos um tema pouco falado, mas absolutamente essencial: como vender para o RH. Recebemos Priscila Siqueira, CRO da Gupy e executiva com mais de 20 anos de experiência em empresas como Oracle e Wellhub (Gympass), para entender os desafios e as oportunidades de vender para uma das áreas mais estratégicas — e ao mesmo tempo mais complexas — das organizações.

Dr. John Gartner, former Johns Hopkins professor and co-host of the podcast ‘Shrinking Trump,' joins the Beast's Joanna Coles to deliver a chilling diagnosis: Donald Trump is showing signs of dementia layered on top of malignant narcissism. Drawing on decades of clinical expertise, Dr. Gartner explains how Trump's declining language, erratic gait, and disturbing anecdotes point to brain deterioration that makes him not just unpredictable but uniquely dangerous in office. Coles presses him on how Trump's narcissism compares to King Charles' public persona, whether his cabinet and family are retreating from his volatility, and what it means when a leader with nuclear codes also displays symptoms of mini-strokes and confabulation. From Hitler's psychology to Bill Clinton's benign narcissism, this episode explores how power amplifies paranoia, cruelty, and decay—and asks the starkest question of all: as Trump weakens physically and mentally while tightening his grip on authority, how far can Trumpism go before it breaks America? Hosted on Acast. See acast.com/privacy for more information.

Your favorite psychologists, John Gartner and Harry Segal, review the insidious way the Trump administration is using the Kirk assassination to end freedom of speech. They are joined again by Dr. Vince Greenwood, an expert on psychopathy, who shines a spotlight on Trump's criminal behavior. Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio The episode opens with a stark diagnosis: Trump's behavior reflects a dangerous blend of malignant narcissism and sociopathy. Gartner and Segal argue that his compulsive lying, criminality, and relentless attacks on institutions aren't just political tactics—they're symptoms of a deeper pathology. These traits, they warn, fuel a pattern of authoritarian maneuvering that threatens the very fabric of democratic society. One of the most chilling segments centers on the political exploitation of tragedy. In the wake of Charlie Kirk's murder, Trump and his allies swiftly weaponized the event to stoke anti-left sentiment and suppress dissent. Gartner and Segal dissect this response as a textbook example of fear-based control, where grief is hijacked to justify repression. They argue that this tactic not only deepens national division but also corrodes core democratic principles like free speech and pluralism. The conversation then turns to media complicity. The psychologists critique how certain outlets, under financial or ideological pressure, have surrendered their independence and become echo chambers for Trump's narrative. This media capture, they contend, is not incidental—it's strategic. By dominating the information ecosystem, Trump consolidates power and silences opposition, turning journalism into a tool of authoritarian control. Joining the discussion is Dr. Vince Greenwood, who offers a clinical assessment of Trump as a psychopath. Drawing on established diagnostic criteria, Greenwood highlights traits like impulsivity, lack of remorse, and a compulsive need to dominate. While these traits have helped Trump rise, Greenwood warns they may also be his undoing. The very pathology that fuels his power could expose vulnerabilities—cracks in the armor of authoritarianism. The episode closes with a call to action. Gartner and Segal urge listeners to stay vigilant, resist normalization, and confront the psychological tactics that enable authoritarian rule. Understanding the cognitive and behavioral patterns of leaders, they argue, isn't just academic—it's essential to defending democracy. Tune in next week for another gripping, clinically grounded exploration of power, pathology, and the urgent need to protect democratic values from psychological manipulation. Learn more about your ad choices. Visit megaphone.fm/adchoices

According to research from Gartner, 77% of sellers say they struggle to efficiently complete their assigned tasks. So how can you successfully implement an enablement platform that truly helps sellers become more efficient and drive tangible outcomes? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Here to discuss this topic is Alexia Wilkinson, senior sales enablement specialist at Revvity. Thank you for joining us, Alexia. I’d love for you to start just by telling us a little bit about yourself, your background, and your role.  Alexia Wilkinson: Wonderful. Thank you so much for having me. So I’m Alexia Wilkinson, senior sales enablement specialist at Revvity where I’ve been for the past two and a half years.  My career actually began in SaaS sales nearly a decade ago with a strong focus in the life sciences industry. I was based in Boston, so it’s the global hub of biotech and pharma. Over the years, I developed a deep appreciation for the strategic role that enablement plays in driving sales success. So my transition into sales enablement was really fueled by the belief in its power to support new sellers, season professionals and entire sales teams to become more effective, confident, and customer focused. So one of the things I love the most about my job at Revvity is the opportunity to be involved. With so many different parts of the business, whether it’s collaborating on sales processes or sales efficiencies, it’s integrating tools into the seller’s daily workflow and making sure they’re working and fit for purpose, and also improving communication across teams.  There’s so many different people to communicate with. We wanna make sure that each initiative contributes to what I see as the foundation of sales excellence. Bringing all of that together, bundling up and making sure that our sales org has the right tools and a clear. Guide and plan into how they can sell effectively. RR: Amazing. Well, we’re super excited to have you here today. I think you spoke to the role of enablement so eloquently and I know that the great foreshadowing for the session to come. So to kick us off, I’d like to start with something that you mentioned, which is that you’re working in the life sciences industry and that probably creates a few unique scenarios that you have to combat in enablement. So what are some of the unique challenges that reps in that industry face? Then how can someone like you at enablement help them navigate those unique challenges? AW: The life sciences space, it’s wide, it’s broad, it’s complex. There’s so many things going on that when you look at sellers who are in this space, it’s not just selling a product. They’re selling trust. Compliance and scientific credibility in a very highly regulated budget, constrained and an evidence-driven environment. So all of these things contribute to stakes can be high, and the conversations can be really complex. So helping navigate these challenges. Enablement plays a critical role in really navigating what we can do, and so I look at enablement as being the air traffic controller. I may not be the expert in all the little things like, you know, regulations or some of the scientific evidence that is being done. I can help get the right people from all across the company together and making sure that if this information is in five different spots, it’s all consistent and it’s very clear to help make sure that there’s no friction for the rep moving forward. So really it’s about making sure that these challenges that I highlighted don’t become obstacles. RR: Yeah, I really liked the air traffic controller metaphor, kind of connecting all of these disparate groups and building that connective tissue. So you have one team that can run together. I know part of that connective tissue and creating that connective tissue is an enablement tool that can create a single source of truth for all of those conversations. And I know in the past you had switched off of a previous enablement platform and decided to make the move to Highspot, so I’d love to know a little bit about like. What motivated you to reevaluate, and then how did you make that decision to change your tech stack? AW: So Revvity is a very large company. It’s a public company, and our company is continuing to evolve. So it’s essential that our sales enablement strategy evolves with it. So it means equipping our teams with not just the right messaging or training. But it really relies on the technology. It’s agile. It needs to be scalable and aligned with our future goals.  So as we look to reevaluate, we wanted a platform that could grow with us. It could adapt to our changing needs and act as a true partner in innovation. So Highspot actually stood out because we felt like they could tackle these three objects for us in this changing environment within life sciences. And especially with what the platform could do, having all of that in one place was extremely beneficial. So really, this platform allowed us to be more proactive versus reactive in how we support our teams. So really in the end, the decision was about future proofing our enablement strategy and making sure that our sellers have the right tools and insights in this fast-paced competitive environment. RR: Knowing a little bit about what motivated that decision and how you came to your conclusion of what the right platform might be for you. I know that next step is never easy of, we’ve chosen a tool and now we have to implement it, and that’s the hard part. So knowing that you guys just recently went through that implementation process, I’d be curious to know from your perspective. What are some of the common pitfalls that you think organizations might encounter when rolling out a new enablement platform? And then how can they be avoided when you’re prepping for that launch? AW: So three common pitfalls that I see is one being treating the platform as a simple content repository. People may look at it as just a place to store assets and. If that happens, reps are gonna struggle to find what they need and adoption declines quickly. Another challenge is lack of governance. Without clear ownership or defined guardrails, materials are gonna become outdated or really irrelevant. And additionally, if the platform is not integrated into tools and workflows that sellers use daily, it’s just gonna become disconnected and reps are not gonna wanna use it. So from these three things, I think to avoid these issues, it’s essential to establish clear, consistent messaging across all stakeholders and making sure that they understand it’s the single source of truth for all things. It can be about connecting the right material, making sure everything is relevant, and also the actionable resources are up to date. Also ensuring that there’s strong governance and fully leveraging integrations are just going to help again, make sure we’re driving both adoption and long-term success. RR: Yeah, I think those are all really important things to be cognizant of as you’re trying to embark on a big change like that. Implementing a tool, like I said, never easy, but with the right support in place, you’re better prepared to make it happen. Kind of on that subject, we saw on LinkedIn that you highlighted achieving cross-functional leadership and helping create alignment there as a key strength of yours. So during a new platform rollout like the one you just did, how do you effectively communicate with cross-functional teams and create that alignment that leads to a successful rollout? AW: I will say cross-functional leadership was not a key strength while back in the day. I’ve had a lot of experiences and opportunities to learn from. So being able to showcase that as a strength, it’s because of my past and all the great things that have happened in my career. So looking at this new platform rollout. Effective communication starts early. It’s bringing in those cross-functional teams into the fold from the beginning. So taking a look at our new rollout of Highspot, we did an internal road show. So we were sharing the high level vision and the rollout plan. So it’s not just about informing them, it’s about making them a part of the journey. So throughout the rollout, ongoing communication is key. I think the key thing here is people wanna be proactive contributors and not reactive participants. So when teams where colleagues feel that they’re an afterthought, it’s harder to build momentum and support. So that’s why with this rollout, we really prioritized updating and engaging across business units, sales, leadership, marketing, frontline managers, users on ensuring that everyone was aligned but also excited. It with this internal road show, we made space for early feedback, so if there was a group that maybe didn’t feel like it was the right move, let’s hear it and let’s understand it better. If we have a group that really wants to be on board, how can we bring them in earlier and make sure that they’re set up for success? So that really contributed to the communication and making sure the alignment happened early on. RR: I appreciate the call out that these aren’t skills that you get overnight. The people management part of it is hard and it takes a long time to learn it. But I will say, looking at the data, it seems like you and the team have really landed it. Even in the early stages of your Highspot implementation, you’ve already achieved a pretty impressive 88% platform adoption. So. In addition to that early alignment, how did you drive that high adoption and build excitement for your programs, especially among your sales teams who are gonna be those end users? AW: Thank you so much for highlighting the 88% platform adoption. It is a number that makes me smile, and I couldn’t have done it without the team, our users, and our stakeholders as well. So really how we began is we wanted to do a global launch initiative. We wanted to ensure every sales team member, regardless of their location, was introduced to Highspot in the same consistent and engaging way.  So we really focused embedding Highspot into the daily rhythm of the business. So looking at making sure Highspot was brought up on reoccurring meetings. We did a kickoff training session over a few weeks. We hosted office hours, a lot of office hours over the first month and a half, and we even brought it into our SKO. So all of these touch points helped reinforce the platform’s value and also made people be like, what is Highspot? What is it I need to know about it? So that was one part of how we drove that adoption, but we have to look at who’s also helping us. So another major contributor to our success is our strong partnership with our product marketing team. They helped amplify the message and they drove awareness because they have close relationships with our sales teams, product management, and there’s a lot that’s to it. So thinking about the excitement part of your question, we wanted to keep engagement high after the initial excitement of the global launch, and we decided to launch bite-size learning series. We actually call it Highspot Hacks and Hints, and we send it out about one or two times a month. We release a short video under five minutes, and we also include instructions and best practices showcasing that tip or trick within Highspot. So we wanted to make sure that learning was approachable and it allowed users to build confidence, an entirely new platform that may be a little bit overwhelming when they first log in. RR: And on a similar note, in addition to just platform adoption more broadly, we’ve also seen that you’ve achieved a 55% adoption rate in digital rooms, which is really impressive because that’s significant behavior change to get reps communicating out of a different platform than maybe they’re used to. So how did you drive success there? And then how are your reps using digital rooms to improve the buyer experience? AW: Great question. So as we were evaluating digital rooms was a top priority for us because our previous enablement platform offered a similar feature. And from feedback, we know that our teams heavily relied on that to engage with prospects and customer. So going into how we wanted to make sure reps could easily use digital rooms, we focused on how it’s delivering a custom experience for that customer or situation and being able to have a little bit of a creative flare with it. So with that. The message was again, tailoring the experience to the buyer, being able to then take the real time notifications that are from digital rooms and empowering the reps to follow up more effectively and also personally. So showcasing the why behind setting up a digital room that’s more custom is the answer to driving a buyer experience in a positive way. So as we looked at the early success. We built digital room templates that had remedy branding, a little bit of pre-populated content, just making it easier for reps to jump in and not feel like it was such a time consuming task. So that’s what we did right away. And then from there, our reps are incredible. They’re creative. They are wanting to collaborate and really lean on one another. So since the launch, we’ve showcased real examples, shared best practices, and really made sure that reps are sharing what they’ve already done and utilizing the collaboration aspect of a digital room so that they can use it and reinvent the wheel just a tad. To use it for their situation. So a lot of it is from more of an administrative side, but then leaning on our peers. RR: That’s one of the most, I think, amazing parts of digital rooms, is you can send reps out with, here’s what we’ve built you. It’s wonderful. Go run and they’ll come back to you with something that you never even thought of. Or using it in a way or building a template that’s more beautiful than you could have imagined. And it’s always so fun to see that. So we’ve heard a little bit about some of what you’ve achieved so far. I’d like to look ahead a little bit. So after seeing some of these early wins, what are you hoping to achieve next as you continue to leverage Highspot to drive sales efficiency? AW: So this year, adoption and change management. I would say that’s typical. And as we look at what’s next, we really wanna focus in on deepening our understanding of content impact. So looking at how specific assets are working internally and externally. We wanna see more about sales plays and how they’re being used and how they’re influencing buyer engagement and outcomes.  So I think this is going to allow us to have more informed decisions and where we can optimize within the platform. This also ties into a stronger alignment with our product marketing team. I love the feedback loop that Highspot provides because we’re getting whoever’s providing feedback connected directly to the product marketer and they can take action on whatever the case may be. So really utilizing that feedback loop to drive purposeful, timely, and the value that it’s gonna hold there. So that’s really what we’re trying to achieve next as we look at the impact of what’s inside of Highspot. RR: And I think you touched on this a little bit in that optimization piece and looking at the data to understand what is next for us and where do we wanna focus our resources and our efforts. So how do you plan to take that data and those insights to refine your enablement strategy as you’re looking ahead to next year? AW: I’m just thinking of a moment just happened recently and. We started digging into analytics more to better understand where our users are spending their time within Highspot. And the one insight that we found and we actually acted upon is the high engagement with overview pages. So we have spot overview pages, we have list overview pages, and these pages are consistently receiving strong traffic. So it highlighted how critical they are for reps. So with that, we were doing a, you know, first half since launch meeting with our product marketing team. And we share these findings to reinforce the importance of overview pages. So it’s just not a navigation tool, but it’s more of that strategic touchpoint. In a seller’s experience while they’re in Highspot. So we emphasize the need to keep them updated, relevant, easy to use, and ensuring they can be that reliable source of truth. So just seeing that recently happened to us, it’s already helping us refine our enablement strategy in real time. So I’m excited to see what else we can do with that. RR: Amazing. I mean, we are too, if that’s, you know, kind of the change that’s coming from, we’re just getting started. I’m sure that when this is your big focus, there’s gonna be a lot that comes out of that work. I know we’re nearing the end of our time today. So one last question for you to close. For organizations looking to select and roll out a new enablement platform and maybe see some of the success that you guys already have, what is one piece of advice you would give them? AW: So the one piece of advice I want them to think beyond the initial rollout.  I want them to plan for long-term ownership and sustainability. So from the start, it’s critical to find who’s going to own the platform, who will maintain it, who needs to stay informed, even if they’re not involved in the day-to-day execution. This also includes establishing a core admin group that can help provide expertise into the key areas like content, strategy, analytics, user support, and integrations. So really, again, making sure that you think beyond the initial rollout. I know that’s the fun part, but we have to look at how can we make this be a successful platform forever. RR: That’s super actionable advice that I think anybody getting started should really take to heart. So thank you for sharing that and all of the other wonderful insights you’ve brought to the table today. AW:Thank you! RR: To our audience. Thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot. 

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   In this episode, Justin interviews Dan Chuparkoff, the CEO and founder of Reinvention Labs, about his risk career, from an insight at age 17, leading at tech giants, to founding a startup to help organizations reinvent themselves with AI. Dan asserts that if you're not keeping up with AI, you're falling behind your industry. Dan previews his upcoming November 17th opening keynote address at the RIMS ERM Conference 2025 in Seattle, Washington.   Listen to learn more about AI, innovation, and staying ahead of the competition.   Key Takeaways: [:01] About RIMS and RIMScast. [:17] About this episode of RIMScast. We will be joined by the CEO of Reinvention Labs, Dan Chuparkoff. Dan will deliver the opening keynote at the RIMS ERM Conference 2025 on November 17th in Seattle, Washington.  [:47] We will get a glimpse into Dan's risk philosophies, when it comes to AI and innovation, and get a preview of his keynote. It's going to be a lot of fun! [:55] RIMS-CRMP Workshops! The next RIMS-CRMP-FED virtual workshop will be held on November 11th and 12th, and led by Joseph Mayo. Links to these courses can be found on the Certification Page of RIMS.org and through this episode's show notes. [1:16] RIMS Virtual Workshops! RIMS has launched a new course, “Intro to ERM for Senior Leaders.” It will be held again on November 4th and 5th and will be led by Elise Farnham. RIMS members enjoy deep discounts! [1:33] The full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's notes. [1:44] Several RIMS Webinars are being hosted this Fall. On September 18th, Origami Risk will present “Driving Better Incident and Claims Management with Data, Technology & Strategic Collaboration”. [1:57] On September 25th, we will have a special webinar, hosted by Merrill Herzog, about active shooter preparedness in 2025 and beyond. That session will be complimentary for members and nonmembers. So, be sure to put that on your calendar for 1:00 p.m. Eastern Time. [2:16] On October 9th, Global Risk Consultants 07returns to deliver “Natural Hazards: A Data-Driven Guide to Improving Resilience and Risk Financing Outcomes”. [2:25] On October 16th, Zurich returns to deliver “Jury Dynamics: How Juries Shape Today's Legal Landscape”. [2:33] On October 30th, Swiss Re will present “Parametric Insurance: Providing Financial Certainty in Uncertain Times”. [2:42] On November 6th, Hub will present “Geopolitical Whiplash — Building Resilient Global Risk Programs in an Unstable World”. Register at RIMS.org/Webinars. [2:54] On with the show! As you know, the RIMS ERM Conference 2025 will be held in Seattle, Washington, on November 17th and 18th. Our guest today will be kicking off the conference with his keynote, “AI and the Future of Risk Management.” [3:11] His name is Dan Chuparkoff, and he is the CEO and Founder of Reinvention Labs. He's going to talk to us all about innovation and how AI can enrich our risk management processes. This conversation today will be a preview of what he will bring to the stage in Seattle. [3:30] Be sure to visit the link in this episode's show notes to register. You can also visit RIMS.org/Events and click on the ERM banner. I had such a great time recording this interview, and I know you are going to love it. Let's get to it! [3:43] Interview! Dan Chuparkoff, welcome to RIMScast! [3:52] Dan is super excited for this conversation. He says he doesn't always get this chance before an event to dig into some of his thoughts about the event and the industry. [4:37] Dan had a meandering career. He worked for 32 years in technology. He worked for some massive organizations, a 100-year-old company, McKinsey, some new startups, more mature startups like Atlassian, and Google. [5:15] Working for major enterprises and new startups, Dan got exposure to risk management perspectives from both extremes. He built a blend of how he thinks about risk that mixes the best of both worlds. That has helped make him successful. He'll talk about that in his keynote. [5:44] Dan brings some things he learned from nimble startups about experimentation, and keeps his eye out for the pitfalls that are coming in the future, which the major enterprises had more risk awareness to avoid. [6:08] Dan worked alongside risk managers, who were the Chief Legal Officer, or even the CEO, to figure out when they were taking smart risks and when they needed to stop doing something they had started. [6:40] Dan learned of Enterprise Risk Management while working at a marketing services software development agency. They were building software for global enterprises. As they built software, the enterprise would have a review board evaluate it for quality and policy adherence. [7:09] From 2002 to 2010, Dan got real exposure to global risk management. He learned things like the risk philosophy of European countries and the European Union, as it differs from American risk philosophy.  [7:35] Dan notes that the risk management profession tunes you to be a systems thinker, not just a siloed thinker. You're not just thinking about what your team is doing, but you're thinking of the downstream ripple effects of every decision that you make. [7:53] As you become a leader in charge of more of the organization, systems thinking prepares you to understand the ripple effect of your decisions and think about how decisions need to be coordinated across the different streams of the organization. That makes you a great leader. [8:40] About 15 years into Dan's career, he realized there were some things he knew deeply and was really passionate about. When those things came up in meetings, he was outgoing. He stood up and marked on the whiteboard. [9:06] He had this passion, and he knew it would be helpful to share it. Before he started thinking about audiences and microphones, he started thinking about the content he was passionate about. That content was about people's ability to change and adapt to new technology. [9:29] Technology changes all the time. New technology is confusing and filled with risk. At some point, you have to get on that new bus, or the organizations in your industry will pass you by. Dan became excited about that. It became easier for him to talk in bigger groups. [9:54] One day, Dan found himself onstage at a Gartner conference in front of 800 people, and that was the beginning of a journey he says is now the best job in the world. [10:34] RIMS Events! On September 18th, the 10th Annual Chicagoland Risk Forum will be held at The Old Post Office in Chicago. Register at ChicagoRIMS.org. [10:49] On October 1st through the 3rd, the RIMS Western Regional Conference will be held in North San Jose at the Santa Clara Marriott. The agenda is live. It looks fantastic! Visit RIMSWesternRegional.com and register today! [11:06] RISKWORLD 2026 will be in Philadelphia, Pennsylvania, from May 3rd through the 6th. RIMS members can now lock in the 2025 rate for a full conference pass to RISKWORLD 2026 when registering by September 30th. [11:21] This also lets you enjoy earlier access to the RISKWORLD hotel block. Register by September 30th, and you will also be entered to win a $500 raffle. Do not miss out on this chance to plan and score some extra perks. [11:34] The members-only registration link is in this episode's show notes. If you are not yet a member, this is the time to join us. Visit RIMS.org/membership and build your network with us here at RIMS. [11:46] Let's Return to Our Interview with ERM Conference Keynote, Dan Chuparkoff!  [11:58] Justin asks how Dan's experience of building and leading teams at Google, McKinsey, and Atlassian, delivering software to billions, informs his current approach as the CEO of Reinvention Labs to helping organizations reinvent work with the power of AI. [12:15] Dan was an intern at an architecture firm when he was 17. One architect had AutoCAD, and all the others were drawing on paper. The architect with AutoCAD used copy-and-paste to accelerate his work. That changed the way Dan looked at technological change. [12:39] From the age of 17, Dan started looking for those copy-and-paste moments. He found them, over and over again. Spreadsheets improved our analysis. The internet improved our ability to look for information. AI improves our ability to juggle more data than before. [12:58] All those things were coming at a predictable cadence. It takes about five years for new technology to become part of the infrastructure. Dan realized that you have about five years to tackle something new before the next new thing comes at you. [13:21] People wait for the dust to settle. They don't start figuring out how to build this new thing into the way they work. You'll get passed by. You'll be working too slowly, and your customers will expect more of you. Or you'll do it too quickly, make mistakes, and create unnecessary risk. [13:44] Figuring out how to manage these five-year cycles of change became Dan's strength. [13:57] Dan will expound on his copy-and-paste moments in his November keynote. This was a preview. It was the moment that changed the way he thought about tools and technology, and their impact on the way we work. [14:23] Justin says Dan takes complex topics and makes them simple and useful for a non-technical audience. Dan says a lot of people are talking about AI now. [14:52] AI is an umbrella term that includes a lot of things. It's on the level of “math.” You don't say, “We're implementing math at work, right now.” Math is part of everything we do. [15:09] One of the things Dan helps people do is to start breaking AI down. Are we talking about a chat interface on top of our customer service knowledge base? Are we talking about a sophisticated AI image-recognition system to look at MRI scans? Those are different things. [15:29] They're both using AI, but as you're evaluating the risk of AI features, AI deployment, and AI use cases, it will be helpful to understand the difference between a chatbot, image recognition, and AI-based research. They all have different amounts of risk. [15:49] If you try to have a single AI policy that covers all those things, it will be challenging. That's how Dan helps to break it down. [16:14] Dan will have 60 minutes for his keynote. He will spend 45 minutes covering content he thinks is important for risk management professionals and about 15 minutes of open Q&A. He will also be around all day, if people want to talk to him in the hallway or at lunch. [16:44] Final Break! The Spencer Educational Foundation's goal to help build a talent pipeline of risk management and insurance professionals is achieved, in part, by its collaboration with risk management and insurance educators across the U.S. and Canada. [17:03] Since 1999, Spencer has awarded over $2.9 million to create more than 570 Risk Management Internships. The Internship Grants application process is now open through October 15th, 2025. [17:20] To be eligible, risk managers must be based in the U.S., Canada, or Bermuda. A link to the Internship Grants page is in this episode's show notes. You can always visit SpencerEd.org, as well. [17:33] Let's Conclude Our Interview with ERM Conference Opening Keynote, Dan Chuparkoff! [17:53] Dan says the fundamental and most important thing to remember is that AI shouldn't make your decisions for you. Ask AI for 10 things that you should do, and you decide which one of those things is the right thing. You have a lot of things in your head that AI doesn't know. [18:20] You have things you remember from your first job, the things you remember your mother telling you when you were nine. Those things influence your decisions, and AI doesn't know any of them. Always use AI as a recommendation and make your own decisions. [18:43] Dan almost always says to give him 10 of whatever he is looking for. Some answers are too conservative, some are too risky, and some can work. No one is good enough at prompt engineering to put all the context in. Dan asks for choices and picks the one that feels right. [19:43] Why is there a gap between crafting an AI policy and putting it into practice? Some people are creating policies with a different level of understanding of what AI is capable of doing and what it is not. Sometimes, policies are just early in their maturity. [20:17] Three years from now, it will be a better policy that understands some of the discrepancies a little bit more, and that gap will start to close. [20:25] Some people have policies, and their people are ignoring them. When ChatGPT came out in November 2022, students started using it for homework. It became a part of their lives. They didn't stop using it when they went to work, regardless of the company policy. [21:14] There's a shadow AI use at a lot of organizations. The more your AI policy is crowdsourced, and you're asking your people what they need, what they want, and what they're doing already, the better your policy will match what's happening in your organization. It evolves. [21:44] Dan adds that email is already susceptible to IP leakage, but because of user training and judgment, people in the organization know what data to keep out of the email system. With training, people will learn what data to keep out of the AI system. [22:48] The best add-on to email, according to Dan, is sending calendar invites. Justin says the best add-on is scheduled send. He loves how people think he sends an email at 5:01. Dan says an AI tool, Fixer, will draft a reply to every message you get, and you can send or edit it, or not. [24:00] Dan foresees AI-powered email things that will be life-changing. Justin says Google will already generate a message for you if it's something simple. [24:37] Dan says before every keynote, he tries to get a deep understanding of the audience and what they care about. He goes through their website, watches videos, reads blogs and articles, and listens to podcasts. All those things influence the research and the content he brings. [25:04] What Dan will do for his keynote is dig into the ways AI is changing the work that risk management professionals are doing now and how that will continue to change over the near term. [25:15] Dan won't talk about 20 years from now, but about six months to three years from now, what that's going to look like, so that people can start anticipating the future and building a safe, risk-controlled future that they're trying to build. [25:38] I'm looking forward to it. You've been a wonderful guest. You've piqued the interest of a lot of our audience, and we hope they'll make it out to Seattle on November 17th, when you kick off the conference for us. [25:56] Dan looks forward to hanging out with everybody in Seattle. His parting advice is to tell AI, “Give me one thing every Monday that I should learn about AI.” Every week, you'll be a little smarter about AI. You don't have to do the things, but they're little nudges along your AI journey. [26:30] Special thanks again to Dan Chuparkoff for joining us here on RIMScast. We are so excited for him to kick off the RIMS ERM Conference 2025 in Seattle, Washington, on November 17th. The registration link is in this episode's show notes, or visit the Events page of RIMS.org.  [26:50] We want to see you on November 17th and 18th. We will have more ERM Conference presenters on RIMScast in the next six weeks. Be sure to subscribe to RIMScast through your favorite podcasting app and catch all the risk management goodness! [27:05] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [27:34] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [27:52] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [28:10] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [28:26] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [28:41] Justin Smulison is the Business Content Manager at RIMS. Please remember to subscribe to RIMScast on your favorite podcasting app. You can email us at Content@RIMS.org. [28:53] Practice good risk management, stay safe, and thank you again for your continuous support!   Links: RIMS ERM Conference 2025 — Nov. 17‒18 Spencer Internship Program — Registration Open Through Oct. 15. 10th Annual Chicagoland Risk Forum — Sept. 18 | Registration open! RIMS Western Regional — Oct 1‒3 | Bay Area, California | Registration open! RISKWORLD 2026 — Members-only early registration through Sept 30! Spencer Educational Foundation 2025 Funding Their Future Gala — Sept. 18, 2025, in NYC! RIMS-Certified Risk Management Professional (RIMS-CRMP) The Strategic and Enterprise Risk Center RIMS-CRO Certificate in Advanced Enterprise Risk Management — Featuring Instructor James Lam! Next bi-weekly course begins Oct 9. RIMS Diversity Equity Inclusion Council RISK PAC | RIMS Advocacy | RIMS Legislative Summit SAVE THE DATE — March 18‒19, 2026 RIMS Risk Management magazine | Contribute RIMS Now RIMS Webinars: RIMS.org/Webinars “Driving Better Incident and Claims Management with Data, Technology & Strategic Collaboration” | Sept. 18 | Sponsored by Origami Risk “Active Shooter Preparedness” | Sept. 25 | Sponsored by Merrill Herzog | Complimentary for all “Natural Hazards: A Data-Driven Guide to Improving Resilience and Risk Financing Outcomes” | Oct. 9 | Sponsored by Global Risk Consultants “Jury Dynamics: How Juries Shape Today's Legal Landscape” | Oct. 16, 2025 | Sponsored by Zurich “Parametric Insurance: Providing Financial Certainty in Uncertain Times” | Oct. 30, 2025 | Sponsored by Swiss Re “Geopolitical Whiplash — Building Resilient Global Risk Programs in an Unstable World” | Nov. 6 | Sponsored by Hub   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP-FED Exam Prep Virtual Workshop — November 11‒12 Full RIMS-CRMP Prep Course Schedule “Risk Appetite Management” | Oct 22‒23 | Instructor: Ken Baker “Intro to ERM for Senior Leaders” | Nov. 4‒5 | Instructor: Elise Farnham “Leveraging Data and Analytics for Continuous Risk Management (Part I)” | Dec 4. See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “Tom Brandt on Growing Your Career and Organization with ERM” “Risk and Clarity with Huw Edwards, RIMS Texas Keynote” “James Lam on ERM, Strategy, and the Modern CRO” “AI Risks and Compliance with Chris Maguire” “Change Management and Strategy with Jay Kiew, RIMS Canada Conference 2024 Keynote” “(Re)Humanizing Leadership in Risk Management with Holly Ransom” “AI and Regulatory Risk Trends with Caroline Shleifer” “Live from the ERM Conference in Boston!” (2024)   Sponsored RIMScast Episodes: “The New Reality of Risk Engineering: From Code Compliance to Resilience” | Sponsored by AXA XL (New!) Change Management: AI's Role in Loss Control and Property Insurance | Sponsored by Global Risk Consultants, a TÜV SÜD Company Demystifying Multinational Fronting Insurance Programs | Sponsored by Zurich “Understanding Third-Party Litigation Funding” | Sponsored by Zurich “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Kristen Peed!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Daniel Chuparkoff, CEO and Founder at Reinvention Labs   Production and engineering provided by Podfly.  

Neste episódio do Vamos de Vendas, mostramos como o CRM pode (e deve) ser utilizado muito além da área de vendas. Recebemos Bruna Dias, especialista em estratégias de CRM com mais de 10 anos de experiência em marcas como Ford, GM e Mondelēz, para entender como essa tecnologia pode impulsionar toda a operação de uma empresa, inclusive moldando sua cultura interna.

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives. Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with less while delivering exponentially greater value. To help me discuss this topic, I'd like to welcome Rupali Jain, Chief Product Officer and Kevin Li, SVP Product at Optimizely. About Rupali JainRupali Jain is the Chief Product Officer at Optimizely. Previously she has held product leadership roles at several SaaS software companies, including Microsoft's PowerBI and Qualtrics. Throughout her two-decade career, Rupali has shared Optimizely's vision of prioritizing the end user's daily needs. Rupali is committed to advancing practical, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations Rupali Jain on LinkedIn: ⁠https://www.linkedin.com/in/rupali/⁠ About Kevin LiAt Optimizely (previously Episerver before rebrand), I describe my job as a "tale of two mirrors" with one being a telescope and one being a microscope. On the telescope side of product strategy, I own long-term strategy covering build/buy/partner, M&A (thesis, due diligence, etc.), new product launches (SaaS CMS, Personalization, etc.), analyst relations (leader in 11 categories across Gartner, Forrester, and IDC), etc. On the microscope side of product operations, I own the product commercialization process, product operations, product analytics, documentation, and competitive intelligence. Kevin Li on LinkedIn: https://www.linkedin.com/in/kevinsyli/ Resources Optimizely: https://www.optimizely.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Your favorite psychologists, John Gartner and Harry Segal, present “this week” in Trump's power grab encouraged by the Supreme Court. They are joined by the great Andy Borowitz who brings his humor and insight to this dangerous moment in political history. Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio Trump announced plans to seize control of the D.C. police, declared multiple states of emergency, and threatened to deploy troops in a city where violent crime has actually declined. Gartner and Segal argue these maneuvers aren't about public safety at all but about manufacturing chaos in order to justify ever-greater power grabs. When Trump set his sights on Baltimore, he twisted the city's story of revitalization into a caricature of dysfunction. Coverage of neighborhood renewal, falling crime rates, and community-led solutions vanished beneath his fearmongering. Gartner and Segal contrast the real on-the-ground progress with Trump's distorted narrative, showing how he weaponizes urban success to sow division. This episode isn't a partisan broadside so much as a civic call to psychological arms. Recognizing cognitive warning signs in our leaders isn't a cheap political shot—it's a crucial act of self-defense for democracy. By naming these stunts for what they may be—symptoms of mental strain—we sharpen our defenses against manipulation and reclaim our democratic norms. Listen to Shrinking Trump on Spotify, Apple Podcasts, or wherever you get your shows. Equip yourself with the insight to see past the spectacle and call out authoritarian playbooks the moment they emerge. Learn more about your ad choices. Visit megaphone.fm/adchoices

Threat modeling is often called the foundation of secure software design—anticipating attackers, uncovering flaws, and embedding resilience before a single line of code is written. But does it really work in practice?In this episode of AppSec Contradictions, Sean Martin explores why threat modeling so often fails to deliver:It's treated as a one-time exercise, not a continuous processResearch shows teams who put risk first discover 2x more high-priority threatsYet fewer than 4 in 10 organizations use systematic threat modeling at scaleDrawing on insights from SANS, Forrester, and Gartner, Sean breaks down the gap between theory and reality—and why evolving our processes, not just our models, is the only path forward.

We explore the monumental shift from SEO to GEO (Generative Engine Optimization) as AI platforms like ChatGPT and Perplexity become the new front doors to the internet, fundamentally changing how customers discover businesses online.• Traffic patterns are transforming as users get answers directly from AI without clicking through to websites• Content optimized for AI interpretation requires different approaches than traditional keyword-focused SEO• Organizations must shift from optimizing for keywords to building comprehensive topic frameworks• Users coming from AI platforms are more informed and show higher conversion rates despite lower overall traffic• Measuring success requires new metrics beyond traditional organic traffic numbers• Authority signals are evolving from backlinks to expertise indicators and authoritative source citations• Quality content formatted properly for AI consumption can be picked up and highlighted within days• Forward-thinking brands are experimenting with FAQ formats and structured content that AI models prefer• The future belongs to specialists who demonstrate deep expertise in specific niches• Human oversight remains essential to prevent recursive loops of "AI generating content for AI"The digital landscape is experiencing its most significant transformation since the rise of Google, as AI platforms like ChatGPT and Perplexity increasingly become users' first stop for information. This fundamental shift challenges everything we thought we knew about digital visibility.In this eye-opening discussion, we decode the evolution from traditional SEO to what experts variously call GEO (Generative Engine Optimization), AEO, or AIO. Our guests Rishi Mallik, Chief Growth Officer at Workato, and Eric Nalbone, client strategy lead at Position2, share frontline insights into how this transition is reshaping marketing strategies and customer journeys.The conversation reveals how forward-thinking organizations are adapting to a world where traffic patterns are dramatically changing. Rishi describes seeing approximately 20% of Workato's traffic now self-reported as coming from generative AI platforms.  Meanwhile, Eric challenges us to reconsider success metrics, asking provocatively: "If revenue is up but traffic is down, isn't that a win for everyone?"We explore the tactical shifts required to thrive in this new environment: moving from keyword-centric content to topic frameworks, optimizing content structure for AI interpretation, and rethinking how authority and expertise signals are communicated. You'll discover why FAQ formats perform well with AI models, how "borrowing authority" through explicit citation differs from traditional backlink strategies, and why creating comprehensive content hubs trumps isolated keyword-targeted pages.Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Rishi Mallik: https://www.linkedin.com/in/rishimallik/Rishi Mallik is currently the Chief Growth Officer at Workato, an AI-driven integration platform that automates workflows across enterprises, recognized as a Gartner and Forrester leader in the automation space. He is an expert in growth marketing and go-to-market strategies, known for his ability to drive rapid transformation and is quickly becoming an expert in democratizing Gen AI within organizations. With over a decade at Workato and prior experience in mobile anWebsite: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

Gartner's Magic Quadrant for Conversational AI platforms is back in 2025! This is a must-watch for CX leaders seeking to make informed decisions about their AI tech stack. Here, we provide deep technology market analysis for artificial intelligence in customer experience. Whether you're looking to build AI chatbots, AI agents, Retrieval Augmented Generation applications, these conversational AI platforms are the best of breed.Show notesKane Simms on LinkedInDiscover VUX ConsultingTake the updated AI Maturity AssessmentSubscribe to VUX WorldSubscribe to The AI Ultimatum Substack Hosted on Acast. See acast.com/privacy for more information.

Threat modeling is often called the foundation of secure software design—anticipating attackers, uncovering flaws, and embedding resilience before a single line of code is written. But does it really work in practice?In this episode of AppSec Contradictions, Sean Martin explores why threat modeling so often fails to deliver:It's treated as a one-time exercise, not a continuous processResearch shows teams who put risk first discover 2x more high-priority threatsYet fewer than 4 in 10 organizations use systematic threat modeling at scaleDrawing on insights from SANS, Forrester, and Gartner, Sean breaks down the gap between theory and reality—and why evolving our processes, not just our models, is the only path forward.

Oracle Corporation has made headlines with its ambitious revenue projections, forecasting a dramatic increase in its cloud server rental business from $10 billion in fiscal 2025 to $144 billion by fiscal 2030. This growth is attributed to a significant rise in new contracts and a 359% boost in business backlog, largely driven by partnerships with major AI firms. Despite the excitement surrounding these projections, analysts express caution, noting that a decline in enterprise AI adoption could jeopardize Oracle's plans. Recent data indicates that 95% of companies using AI have not seen new revenue, raising questions about the sustainability of Oracle's aggressive investment strategy.The latest statistics reveal a concerning trend in AI adoption among large companies, which has dropped from nearly 14% to under 12% in just a few months. This decline is particularly alarming for investors who have heavily invested in AI technologies, expecting them to revolutionize business operations. As companies reassess their reliance on AI, many are beginning to rehire human workers, acknowledging that the technology has not met earlier expectations. Gartner predicts that while AI will play a significant role in IT departments by 2030, the current reality shows that a substantial percentage of CIOs are not seeing a return on their AI investments.In response to the evolving landscape, a new licensing standard called Really Simple Licensing (RSL) has emerged, aimed at empowering web publishers to set terms for how AI developers can use their content. Supported by major brands like Reddit and Yahoo, this initiative seeks to create a fair compensation model for content creators amidst ongoing legal disputes over AI data scraping. The RSL standard allows site owners to charge fees for AI bots crawling their sites, potentially providing smaller publishers with a mechanism to assert the value of their work.Meanwhile, Microsoft is taking steps to diversify its AI offerings by partnering with Anthropic to enhance its Office 365 applications, reducing its reliance on OpenAI. This move comes as Microsoft bundles its sales, service, and finance copilots into a single offering at a lower price, making AI tools more accessible to users. Additionally, the launch of MSPcentric aims to address the challenges of professional services automation integrations within the IT channel, highlighting the ongoing need for efficiency in the industry. As these developments unfold, the focus remains on how AI can deliver tangible benefits to businesses and the workforce. Four things to know today 00:00 Oracle bets $35B on AI future, projecting $144B cloud growth despite slowing adoption signals03:39 AI adoption stalls as ROI disappoints, but workforce shifts show upskilling is key06:41 From content licensing to trillion-parameter models: RSL, Microsoft's Anthropic pivot, and global AI competition reshape the field11:27 Microsoft Bundles Copilots, Colin Knox Launches MSPCentric: Two Moves Aiming to Simplify Tech for MSPs  This is the Business of Tech.    Supported by: https://syncromsp.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In this episode, Dr. John Gartner, a clinical psychologist and former professor, discusses the mental and cognitive decline of former President Donald Trump. Dr. Gartner emphasizes that Trump's deteriorating condition, which includes signs of dementia, malignant narcissism, and potential bipolar spectrum disorder, was evident even before his presidency and has worsened over time. The conversation highlights Trump's frequent, erratic social media usage, his memory lapses, and his increasingly incoherent speech as symptoms that support this diagnosis. Dr. Gartner also expresses concern over the normalization of Trump's abnormal behavior by the media and political allies. The episode explores the potential dangers of Trump's unpredictability, especially regarding impulsive decisions that could have grave consequences. The episode concludes with a discussion about the importance of mental health evaluations for presidential candidates and the systemic failures that prevent the invocation of the 25th Amendment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is everywhere in application security today — but instead of fixing the problem of false positives, it often makes the noise worse. In this first episode of AppSec Contradictions, Sean Martin explores why AI in application security is failing to deliver on its promises.False positives dominate AppSec programs, with analysts wasting time on irrelevant alerts, developers struggling with insecure AI-written code, and business leaders watching ROI erode. Industry experts like Forrester and Gartner warn that without strong governance, AI risks amplifying chaos instead of clarifying risk.This episode breaks down:• Why 70% of analyst time is wasted on false positives• How AI-generated code introduces new security risks• What “alert fatigue” means for developers, security teams, and business leaders• Why automating bad processes creates more noise, not less 

Managers are stretched thin, but remain the most powerful voice for employee trust. In this episode of ThinkCast, Gartner VP, Advisory Alexandra Earl introduces the 4 C's of Manager Communication Competencies: Championing, Coaching, Conversing and Connecting. From helping employees link strategy to daily work, to creating true two-way dialogue, Alexandra outlines a clear framework to elevate communication and improve team engagement.   Tune in to discover: Why managers remain the most effective communication channel The 4 essential communication competencies every manager must build How contextualization helps employees see themselves in strategy Practical steps for self-assessment and peer support networks   Dig deeper: Learn more about Gartner for Communications Leaders Benchmark yourself with the Gartner Communications Score Tool Become a client to try out AskGartner for more trusted insights

In this week's Security Sprint, Dave and Andy covered the following topics:Warm Open:• Patch It or Pay: Closing the Door on Exploits. This blog is part of Gate 15's Summer of Security: Ransomware Resilience Series, highlighting the essential considerations for organizational leaders and cybersecurity professionals.Main Topics:• House panel approves cyber information sharing, grant legislation as expiration deadlines loom• CISA Delays Cyber Incident Reporting Rule for Critical InfrastructureRansomware & Data Breaches: • Australian Government - Australian Institute of Criminology: Examining the activities and careers of ransomware criminal groups. PDF • Stopping ransomware before it starts: Lessons from Cisco Talos Incident Response• Cyberattack on Jaguar Land Rover threatens to hit British economic growth• Hackers linked to M&S breach claim responsibility for Jaguar Land Rover cyber-attack • How JLR's Cyber Breach is Disrupting Global Operations • Jaguar Land Rover staff home for another day as company reels from cyber attackPresidential Message on National Preparedness Month• National Insider Threat Awareness Month; Help prevent the exploitation of authorized access from causing harm to your organization• Plan to avoid scams this National Preparedness Month• ABA Foundation and FBI Release New Infographic to Help Americans Spot and Avoid Deepfake ScamsQuick Hits:• All IT work to involve AI by 2030, says Gartner, but jobs are safe. All work in IT departments will be done with the help of AI by 2030, according to analyst firm Gartner, which thinks massive job losses won't result.• Salesloft Drift updates• Not Safe for Work: Tracking and Investigating Stealerium and Phantom Infostealers• Over 6,700 Private Repositories Made Public in Nx Supply Chain Attack• Frostbyte10 flaws in Copeland E2 and E3 controllers highlight cyber threats to refrigeration, HVAC, lighting infrastructure• Czech NUKIB alerts critical infrastructure sector to rising cyber risks from Chinese data transfers, remote management• ‘Unrestrained' Chinese Cyberattackers May Have Stolen Data From Almost Every American• Chinese Hackers Impersonate US Lawmaker in Malware Scheme During Trade Talks• US military kills 11 in strike on alleged drug boat tied to Venezuelan cartel, Trump says• Targeting Iran's Leaders, Israel Found a Weak Link: Their Bodyguards• U.S. and Canadian Intelligence Partners Issue Guidance to Protect Western Tech Startups from Exploitation in International Pitch Competitions • The Blockchain Is Not Your Friend: Examining EtherHiding and using Blockchain for Attacks• New Cyber Resources from the Canadian Centre for Cyber Security: Cyber security hygiene best practices for your organization - ITSAP.10.102o Virtualizing your infrastructure (ITSAP.70.011)o Universal plug and play (ITSAP.00.008)

Guest: Augusto Barros, Principal Product Manager, Prophet Security, ex-Gartner analyst Topics: What is your definition of “AI SOC”? What will AI change in a SOC? What will the post-AI SOC look like?  What are the primary mechanisms by which AI SOC tools reduce attacker dwell time, and what challenges do they face in maintaining signal fidelity? Why would this wave of SOC automation (namely, AI SOC)  work now, if it did not fully succeed before (SOAR)? How do we measure progress towards AI SOC? What gets better at what time? How would we know? What SOC metrics will show improvement? What common misconceptions or challenges have organizations encountered during the initial stages of AI SOC adoption, and how can they be overcome? Do you have a timeline for SOC AI adoption? Sure, everybody wants AI alerts triage? What's next? What's after that? Resources: “State of AI in Security Operations 2025” report LinkedIn SOAR vs AI SOC argument post  Are AI SOC Solutions the Real Deal or Just Hype? EP236 Accelerated SIEM Journey: A SOC Leader's Playbook for Modernization and AI EP238 Google Lessons for Using AI Agents for Securing Our Enterprise EP223 AI Addressable, Not AI Solvable: Reflections from RSA 2025 RSA 2025: AI's Promise vs. Security's Past — A Reality Check “Noise: A flaw in human judgement” book “Security Chaos Engineering” book (and Kelly episode) A Brief Guide for Dealing with ‘Humanless SOC' Idiots  

Sponsored by Axonius. Visit https://www.axonius.com/idac to learn more.In this sponsored episode of the Identity at the Center Podcast, hosts Jeff and Jim talk with Amir Ofek, the CEO of AxoniusX, about the company's innovative solutions in identity and access management (IAM). The discussion covers Amir's journey into IAM, the unique challenges of managing identities, and how AxoniusX's data-driven approach provides comprehensive visibility and intelligence. The episode breaks down various use cases, the importance of identity hygiene, automation of identity processes, and the newly recognized identity visibility and intelligence platform (IVIP) by Gartner.Timestamps:00:00 Introduction and Episode Overview00:57 Guest Introduction: Amir, CEO of AxoniusX01:12 Amir's Journey into Identity Access Management02:40 Understanding Axonius and AxoniusX08:03 The Importance of Identity Visibility and Intelligence11:48 Challenges in Identity Management22:10 Axonius's Approach to Identity Visibility26:35 Leveraging AI and Machine Learning in Identity Management31:18 Understanding Permission Changes and Their Importance32:10 The Role of Observability in Axonius32:37 Driving Actions with Axonius33:30 Common Use Cases and Workflows35:19 Axonius as a Swiss Army Knife36:16 Ease of Use and AI Integration38:49 Starting with Axonius and Measuring Value43:42 Future Directions for Axonius49:49 The Identity Community and Upcoming Events51:23 Skiing Adventures and Tips57:54 Conclusion and Final ThoughtsConnect with Amir: https://www.linkedin.com/in/amirofek/Learn more about Axonius: https://www.axonius.com/idacConnect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.com

Tony Scott brings an unparalleled perspective to cybersecurity leadership, having served as CIO of the federal government, VMware, Microsoft, General Motors, and Disney before taking the helm at Intrusion during a critical turnaround phase. When Scott joined Intrusion three and a half years ago, the company was in crisis—running out of money, facing SEC investigations, and dealing with shareholder lawsuits after poor leadership decisions. Today, Intrusion has stabilized its technology, raised sufficient capital, and carved out a unique position in the Applied Threat Intelligence category, focusing on real-time packet-level network analysis that stops zero-day attacks and command-and-control communications that bypass traditional security tools. Topics Discussed: Scott's transition from government service to cybersecurity investment and eventual CEO role The crisis state of Intrusion when he joined and the turnaround strategy implemented Intrusion's pivot from direct sales to a managed service provider (MSP) go-to-market strategy The challenge of creating a new category in Applied Threat Intelligence Building and rightsizing the marketing and sales teams during the turnaround The realities of running a public company versus private enterprises Intrusion's unique packet-level network analysis technology versus conversation-based monitoring GTM Lessons For B2B Founders: Do your homework before the meeting: Scott's biggest frustration as a buyer was vendors who showed up unprepared, asking generic questions like "what keeps you up at night?" without understanding the organization or its priorities. He literally had a secret signal with his assistant to escape these meetings. B2B founders must research prospects thoroughly, understand their specific challenges, and craft relevant value propositions before requesting meetings. Generic discovery calls are a waste of everyone's time and destroy credibility. Fix the product before scaling sales: The previous CEO at Intrusion hired dozens of salespeople to sell a product that wasn't ready, resulting in zero sales during his tenure. Scott prioritized fixing scalability, reliability, and feature gaps before rebuilding the go-to-market engine. B2B founders often face pressure to hire sales teams early, but selling a broken product destroys market credibility and wastes resources. Product-market fit must precede sales-market fit. Find the right distribution channel for your product: Intrusion's breakthrough came when they stopped trying to sell directly to end customers and focused on managed service providers and managed service security providers. This channel strategy worked because Intrusion's solution enhances existing security stacks rather than replacing them, making it perfect for MSPs serving SMBs that can't afford enterprise-level security expertise. B2B founders should carefully analyze whether their solution is better suited for direct sales, channel partnerships, or hybrid approaches based on customer buying behavior and implementation complexity. Embrace being in a category of one: Despite pressure from analysts and customers to fit into existing categories, Intrusion discovered they occupy a unique position in Applied Threat Intelligence. While this creates messaging challenges, it also eliminates direct competition. Scott worked with Gartner and other analysts to establish that no other company does exactly what Intrusion does. B2B founders shouldn't force themselves into existing categories if their technology is truly differentiated—creating a new category can be more valuable than competing in crowded ones. Leverage legal training for crisis management: Scott's law school background taught him to analyze situations from a 360-degree perspective, understand all stakeholder positions, and develop comprehensive strategies. This skill set proved invaluable during Intrusion's turnaround and his previous crisis management roles. B2B founders facing difficult situations should adopt this approach: clearly define the problem, gather multiple perspectives, identify all stakeholders, and develop a theory of the case for moving forward.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

Gartner predicts a significant shift in the adoption of artificial intelligence (AI) within enterprise applications, forecasting that by 2026, 40% of these applications will feature task-specific AI agents. This marks a dramatic increase from less than 5% in 2025, with AI expected to drive around 30% of enterprise application software revenue by 2035. Concurrently, AI-enabled personal computers are projected to dominate the global PC market, claiming over 50% by 2026. Despite market challenges such as high costs and security concerns, businesses are increasingly investing in AI technologies, although consumer sentiment remains cautious, with many waiting for price reductions before making purchases.The podcast also discusses the evolving landscape of AI adoption among small to mid-market businesses. A survey by Techaisle reveals that these companies are prioritizing strategic consulting over mere tool acquisition, seeking comprehensive services that encompass the entire lifecycle of AI implementation. This shift indicates a maturation of the AI services market, as organizations focus on responsible AI use and tailored solutions that address their unique operational needs. However, Gene Marks highlights that many small business owners are still in the experimental phase, using AI tools like chatbots for basic tasks rather than fully integrating AI into their operations.Earnings reports from major tech companies such as NVIDIA, Dell, HP, and CrowdStrike reveal a mixed picture regarding AI's impact on their financial performance. NVIDIA reported substantial revenue growth but faced concerns about an AI bubble and geopolitical tensions affecting its market. Dell's earnings exceeded expectations, but its forecast fell short, while HP noted that a quarter of its PC sales were AI-enabled. CrowdStrike, on the other hand, struggled with a disappointing revenue outlook amid ongoing challenges, including litigation related to an IT outage.The episode concludes with a sobering discussion about the darker implications of AI, highlighting a tragic case where a former Yahoo executive, influenced by AI interactions, committed murder and suicide. This incident raises urgent questions about the psychological risks associated with AI, particularly for vulnerable users. The podcast emphasizes the importance of IT providers in establishing guardrails and policies to ensure safe AI adoption, underscoring that the difference between responsible use and dangerous misuse lies in proper training and oversight. Four things to know today 00:00 Enterprises Race Ahead on AI Agents and PCs, While SMBs Struggle With Strategy and ROI 06:14 Big Tech Shouts “AI,” Wall Street Shrugs — What It Means for SMBs and IT Providers 11:19 Rev.io Enters PSA Market With All-in-One MSP Platform, Betting on AI and Billing Expertise 13:30 Chatbot-Linked Killing Highlights Dark Side of AI and Why Providers Must Set Guardrails  This is the Business of Tech.    Supported by:  https://syncromsp.com/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

With traditional sales growth bets losing steam, today's sales leaders face an urgent challenge: how to hit their numbers and lead their teams through AI-driven reinvention. In this episode of Gartner ThinkCast — recorded live from the 2025 Gartner CSO & Sales Leader Conference Opening Keynote in Las Vegas — Gartner VP Analyst Dan Gottlieb introduces the “Great Sales Awakening,” a new era in sales transformation. From navigating quota pressures and cross-functional expectations to deploying agentic AI, Dan outlines the bold leadership shifts required to succeed in a world reshaped by digital labor.   Tune in to discover: Why traditional playbooks are no longer enough in today's environment The difference between time-saving AI and revenue-driving AI How agentic AI is reshaping account planning and sales execution What kind of leader you need to be to thrive in the era of AI-powered sales   Dig deeper: Buy tickets to the next Gartner CSO & Sales Leader Conference Watch the Opening Keynote and other live Gartner sessions on YouTube Become a client to try out AskGartner for more trusted insights

"I'm not here to report the news. That's the past. The job of the analyst is to predict the future by setting up a framework or paradigm that you want to establish with your readers and clients so they can visualize where the market is and where it's headed."After years of working alongside healthcare organizations, former Gartner analyst Seth Feder shares his insights with Eric Chemi. Looking to succeed in the ever-changing global healthcare ecosystem? Don't miss this episode!

For Bill McDermott, work has never been just a job.On this Labor Day rerun of Grit, first published Jan 9, 2023, the ServiceNow CEO reflects on what he learned from his earliest jobs and how he carried those lessons from a deli counter in Long Island to the boardroom of an $80B software company.We cover:Why Bill bought a deli when he was in high school — and how he competed against 7-Eleven (04:00)Interviewing at Xerox and wanting it more than anyone else (08:17)Unwavering optimism and being a source of strength for others (12:34)How a love of work has shaped Bill as a person (16:44)Facing challenges and keeping a promise to his father (22:00)Enjoying the present and keeping an eye on the future (30:01)Leaving Xerox for Gartner and learning from a tough experience (33:29)Sloan Kettering and Father Michael Judge (39:22)Following the “original dream” vs. building something new at ServiceNow (44:59)Losing an eye and getting a pep talk from two Medal of Honor winners (51:15)Why Bill started and ended his book with quotes from two Kennedys (01:01:21)Connect with BillXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner Perkins

Your favorite shrinks, John Gartner and Harry Segal, present “this week” in Trump's cognitive decline, as well as an extended excerpt of Pritzker's heroic speech pushing back on federal threats to Chicago. While describing this moment in history, the two psychologists offer support and ways to cope with the anxiety Trump's chaos generates for all of us. Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio When we revisit Trump's rallies and interviews this week, it feels less like campaign drama and more like a national group therapy session. Gartner and Segal track every rambling detour, abrupt topic shift, and glaring contradiction—not as mere gaffes, but as warning signals that someone at the helm may be losing his cognitive bearings. Every photo-op, from overseas summits to tense showdowns on U.S. streets, has started to resemble a rehearsal for power consolidation. Flashing military muscle instead of engaging in normal governance isn't strength; it's intimidation. Watching constitutional safeguards brushed aside as mere inconveniences ought to jolt us awake to the creeping authoritarian impulse. Amid that growing unease, Illinois Governor J.B. Pritzker stood up like a lighthouse in a storm. Invoking the Constitution, he called out federal threats to deploy the National Guard in Chicago and reminded everyone that local authority can't be bulldozed for political spectacle. While Trump's allies cheered each flex of force, Pritzker's words made clear that true leadership sometimes means speaking truth to power at the risk of losing applause. Gartner and Segal refuse to leave us adrift in anxiety. They argue that naming these mind games—the gaslighting, the fear-mongering—is our first line of defense. Checking facts in real time, fostering honest conversations with friends, and carving out simple daily rituals can help us stay grounded when the political airwaves feel like a hurricane. Listening to Shrinking Trump isn't just an exercise in critique; it's an invitation to reclaim our narrative. When we spot the cracks in Trump's rhetoric and recognize his power plays for what they are, we protect not only our sanity but the democratic foundations we hold dear. Learn more about your ad choices. Visit megaphone.fm/adchoices

Microsoft has launched Project IR, an advanced AI capable of reverse-engineering malware with a remarkable 90% accuracy rate. This autonomous agent utilizes a combination of large language models and specialized cybersecurity tools to identify threats effectively, achieving a low false positive rate of just 2%. Recent tests demonstrated its capability to analyze thousands of unclassified files and accurately flag a significant majority as malicious. However, as cybersecurity technology advances, so do the tactics of cybercriminals, with a notable increase in phishing attacks targeting managed service providers (MSPs), which now account for over half of all phishing incidents.The rise of AI-powered phishing and social engineering tactics has been highlighted in a recent Acronis report, revealing that 52% of phishing attacks are aimed at MSPs. Additionally, new research indicates that AI browsers may inadvertently assist scammers, as they can overlook red flags that human users would typically catch. A survey from One Password further emphasizes the challenges organizations face with the rapid adoption of AI tools, with many lacking visibility and control over these applications, leading to potential security vulnerabilities.Gartner has issued a warning to corporate leaders, stating that they have a limited timeframe to integrate AI agents into their operations or risk falling behind competitors. Despite the urgency, Gartner also acknowledges that a significant percentage of AI projects fail, raising concerns about the pressure vendors may place on businesses to adopt these technologies hastily. Meanwhile, XAI's claims regarding its Grok 2.5 model being open-sourced have been criticized as misleading, as the licensing terms impose restrictions that contradict open-source principles.In the realm of cybersecurity solutions, companies like SonicWall and VMware are introducing new tools and technologies to enhance security and operational efficiency. SonicWall has launched a new generation of firewalls with a unique cyber warranty, while VMware is focusing on ARM architecture to meet the growing demand for energy-efficient servers. However, the podcast emphasizes the importance of cutting through vendor noise and focusing on solutions that genuinely improve business operations, rather than getting caught up in marketing hype.Three things to know today 00:00 Microsoft's Project Ire Shows AI Can Catch Malware, But Attacks on MSPs Are Rising Faster06:36 AI Urgency, Open-Washing, and Federal Adoption: Sorting Hype From Reality10:09 From Billing Fixes to Firewalls and VMware's Arm Gamble: What Really Matters for MSPs   Supported by:  https://getnerdio.com/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

With 39% of new executives underperforming in their new role, succeeding as a new leader requires more than ambition — it takes the right tools, insights and political savvy. Gartner Distinguished VP Analyst Mary Mesaglio joins first to introduce Gartner Executive FastStart™ — a curated set of tools, roadmaps and resources to help new executives overcome the triple constraint of time, information and relationships. Then Gartner Fellow Tina Nunno walks through her framework of four leadership styles to help new leaders navigate the political realities of any organization.   Tune in to discover: Why new executives struggle and how the triple constraint holds them back How Executive FastStart helps leaders achieve early wins and build trust The four political leadership styles and how to identify your own How to quickly adapt to the political dynamics of your executive team   Dig deeper: Download your own personalized copy of Gartner Executive FastStart Watch the full Executives in a New Role playlist on YouTube