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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Let's get real for a second. 40% of CMOs are cutting agency budgets this year. (Not hype. That's from Gartner's 2025 CMO spend survey.) If you're still out there selling tasks instead of outcomes, blending in like every other “me too” agency, you're not just at risk—you're probably already on the cut list. But here's the good news: Some agencies aren't just surviving right now. They're growing like crazy. Why? Because they're leading. They're essential. They're uncuttable. Vendors Get Cut. Partners Stay. Here's what most agencies are still doing: Taking orders. Waiting for direction. Hoping results keep the client around. But when CMOs tighten budgets, they don't cut true strategic partners—they cut vendors and noise. In-house teams and AI are replacing basic production. If your agency doesn't feel essential, you will get replaced. Period. You know what else CMOs are cutting? Agencies that over-promise, under-deliver, and ghost clients after the deal closes. I've hired a few agencies over the past couple of years, and I can say most agencies have the slick branding and a confident talk, but once the deal is closed execution just falls apart. I've seen this more times than I can count. Communication fades away and no one takes ownership This is what CMOs are frustrated with. They're not just making cuts to save money. They're doing it after getting tired of disappointments. Joey Coleman says it best: “Most clients don't leave because of price; they leave because they don't feel seen, heard, or supported in the first 100 days.” Remember that while agency teams get excited and start high-fiving each other once the deal closes, the client is sitting there thinking, “Did I just waste my budget?” That gap between your excitement and their anxiety is where trust is either built or destroyed. And it's true. Our mastermind member Marty took that to heart, redesigned his client experience, and grew to a multi-million-dollar agency because he didn't wait for tasks—he led, flew out to meet clients, set clear expectations, and became indispensable. Make Yourself Uncuttable You want to stay off the cut list? Lead. Own the relationship. Here's how: 1. Find Quick Wins Fast Don't wait six months to show value. Launch something in the first 30 days. Fix something they didn't even ask for. Send a Loom video explaining how you improved their funnel. Let them say, “These people move fast.” 2. Overcommunicate When Things Aren't Working Most agencies go quiet when results dip. Leaders say, “Here's what's happening, here's what we're changing, here's what to expect.” Transparency builds trust. 3. Be a Resource, Not a Responder Stop waiting for tasks. Show up with new hooks, funnel fixes, better angles. Be the call they make when anything breaks in their business, not just when they need a landing page. 4. Take Ownership, Not Orders Stop asking, “What do you want us to do next?” Start saying, “Here's what we're doing, and here's why.” That's how you shift from vendor to partner. 5. Productize and Simplify If it takes you 30 minutes to explain what you do, you're in trouble. Make your offer outcome-driven, simple, and memorable. Like the PR agency that said, “We turn publicity into pipeline.” That sticks. Real Results from Agencies Leading This Way Just look at Brittany, who stopped winging it, joined the mastermind, and committed to leading: Revenue up 35% in a quarter Profit up 41% Churn dropped 32% SEO and social revenue doubled And she didn't get there with a fancy hack. She got there by leading and building trust. This Isn't Just About Staying Off a Cut List It's about building an agency that deserves to grow—one that earns trust, delivers outcomes, and leads. Want a place to start? Pick one of these actions today: Tighten your onboarding. Call a client you haven't talked to in a while. Launch the damn thing you've been sitting on. Because the agencies that win aren't waiting for permission or praying for renewals. They're leading, earning trust, and making themselves uncuttable. If you're ready to attract better clients and become uncuttable, check out the Attract Masterclass. It will help you position your agency to pull in the right leads instead of just more leads.
In this episode of Gartner ThinkCast, we dive back into one of the most urgent questions facing enterprise leaders in 2025: How can organizations turn GenAI initiatives into measurable business value? Recorded from a recent Gartner webinar, Gartner Senior Director Analyst Nate Suda walks through how productivity does not automatically equal value, and the often-misunderstood link between the two. From productivity leakage and task-level blindspots to bottlenecks, prioritization strategies and use case misfires, Suda delivers a clear framework for where to focus — and who to focus on — to get the most out of GenAI. Tune in to discover: Why productivity does not equal value What productivity leakage looks like and how to stop it How to match GenAI use cases to employee experience Four ways to define productivity beyond just speed or time saved Dig Deeper: Buy tickets to Gartner IT Symposium/Xpo Register to watch Beyond Productivity: How CIOs Can Cut Costs with Generative AI Read For AI Value, Focus on Your Use Cases The Conversation Rundown: 01:30 What Do We Really Mean by Productivity? 03:08 Understanding Productivity Leakage 06:01 Productivity Does Not Equal Value 08:55 Four Dimensions of Productivity 13:30 Why GenAI Gains Vary Across Workers 15:31 The GenAI Productivity Matrix 18:30 Wrap-Up and Further Resources
In this episode of Supply Chain Now, host Scott Luton talks with Jake Barr, CEO at BlueWorld Supply Chain Consulting, and Karin Bursa, CEO of NIRAKIO, to break down key takeaways from Gartner's 2025 Supply Chain Symposiums in Orlando and Barcelona. They explore the “never normal” concept and why supply chain leaders must embrace constant disruption. Jake shares his insights on why visibility alone is no longer enough and why leaders need to focus on the consequences of real-time data. The trio also discusses the growing importance of AI in transforming supply chain operations, from advanced scenario planning to the rise of agentic AI. As we head into the second half of 2025, Jake and Karin provide actionable advice for leaders to better navigate ongoing disruptions and improve their supply chain strategies with a laser focus on continuous learning and AI-driven solutions.Jump into the conversation:(00:00) Intro(01:36) Show overview and key topics(03:23) Warm-up questions and fun facts(06:03) Gartner supply chain symposium insights(11:38) Key takeaways and discussions(22:38) The role of AI in supply chain(28:34) AI in supply chain: real use cases(29:26) Supply chain as a strategic weapon(31:24) Visibility is not enough(35:05) The risks of relying on Excel(38:37) Change management in supply chain(47:00) The future of AI in supply chainResources:Connect with Karin Bursa: https://www.linkedin.com/in/karinbursa/ Learn more about NIRAKIO: https://www.linkedin.com/company/nirakio/ Connect with Jake Barr: https://www.linkedin.com/in/jake-barr-3883501/ Learn more about Gartner: https://www.gartner.com/en/conferences/na/symposium-us Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkThis episode was hosted by Scott Luton and produced by Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com
Joshi Venugopal, SVP and Head of Region for Novartis Gene Therapies, outlined three critical inflection points that will determine whether cell and gene therapy reaches its full potential at CDMO Live 2025The cell and gene therapy industry finds itself squarely in the middle of a classic Gartner hype cycle, according to Novartis gene therapy chief Joshi Venugopal. Speaking at CDMO Live 2025, Venugopal drew on Novartis's experience with the first two FDA-approved gene therapies to map where the industry stands today — and what it will take to reach the "plateau of productivity.""We had the opportunity to be the pioneers in introducing these innovative medicines in several countries, and sense the opportunities and challenges first hand," Venugopal told delegates in Rotterdam.Download the full CDMO Live report
Your favorite shrinks, John Gartner and Harry Segal, look at Trump's meandering tour of the Cabinet Room while sounding the alarm on his encroachment on democracy. And as an added bonus, Harry actually sings! Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio In this urgent new episode, clinical psychologists Dr. John Gartner and Dr. Harry Siegel unpack an unsettling paradox: as Donald Trump's political power surges, his grip on reality appears to slip. We're calling this one “The Deterioration of Dominance,” because it lays bare how eroded norms and unchecked authority have collided with signs of cognitive decline—an alarming combination for any democracy. First, our hosts sketch Trump's psychological profile, zeroing in on malignant narcissism: his profound empathy deficit, his penchant for punishing perceived enemies, and the criminality that shadows so many of his maneuvers. Drawing on interviews, public statements, and the latest behavioral research, Gartner and Siegel show how these traits drive everything from impulsive tweetstorms to chaotic decision-making. A centerpiece of today's discussion is foreign policy. The pair dissect Trump's erratic handling of US arms shipments to Ukraine—including the explosive revelation that Defense Secretary Pete Hegseth paused deliveries without consulting the president. Rather than a sober strategic decision, Trump's response—through contradictory statements and off-the-record leaks—becomes a lesson in image management gone awry. We also map the unsettling echoes of authoritarian playbooks inside America. From heavily militarized ICE raids to executive overreach on birthright citizenship, Gartner and Siegel trace how the normalization of fear and secrecy undermines civil liberties and chills judicial independence. This isn't mere theory; it's a blueprint of how incremental abuses can hollow out institutions. Throughout the episode, parallels between Trump's grandiose self-view and Vladimir Putin's real-world power plays drive home the stakes. Can minor policy disruptions ever serve global stability, or are they simply cover for an emboldened strongman fantasy? Our hosts debate the risks—and the slim paths to push back. Above all, “The Deterioration of Dominance” is a call to vigilance. Understanding Trump's psychological drivers isn't just psychoanalysis—it's a roadmap for resisting the drift toward authoritarianism. If you believe democratic processes matter, this is a must-hear. Tune in with Dr. Gartner and Dr. Siegel each week for fearless, expert analysis of the psychology fueling our politics. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today's episode of The Buzz on Supply Chain Now embarks on a profound exploration of contemporary supply chain dynamics and the transformative impact of innovative supply chain strategies that prioritize consumer experience and operational efficiency. Welcome to The Buzz!Hosts Scott Luton and Sofia Rivas dive into the critical issues of the day including:Ulta Beauty's significant market presence and innovative approach towards enhancing consumer experience through strategic partnerships and supply chain resilienceThe Gartner Supply Chain Top 25 and the trends identified by Gartner in the supply chain space, highlighting the importance of water stewardship and AI integrationThe importance of managing burnout within supply chain professionals, emphasizing the need for sustainable workplace practices and support systemsThe successful collaboration of Ruby Laboratories with Walmart in creating carbon-negative textiles from captured CO2, showcasing innovative solutions to environmental challengesHow companies like Someone Somewhere are fostering fair labor practices by connecting artisans with major brands, thereby promoting sustainability and social impactFood trends emerging from the Summer Fancy Food Show, emphasizing the evolving tastes and preferences in consumer food productsWhat's to come on the upcoming season of Supply Chain Now en EspanolJoin us as we provide actionable insights and strategies to navigate the complexities of modern supply chains, emphasizing the importance of adaptability and innovation in achieving sustained success.Additional Links & Resources:With That Said: https://bit.ly/4eygL04 Sofia's LI perspective on Ulta Beauty: https://bit.ly/4lpVzvV Gartner Announces 2025 Rankings of the Global Supply Chain Top 25: https://bit.ly/4eCjRQR Walmart to Test Carbon-Capture Apparel With California Startup: https://bit.ly/3TMpd2t From mustard makeovers to beef tallow, six food and beverage trends that could take over: https://bit.ly/3Iemv34Sofia on LinkedIn: https://www.linkedin.com/in/sofia-rivas-herrera/ Supply Chain Now En Español on LinkedIn: https://www.linkedin.com/company/supply-chain-now-en-espanol https://supplychainnow.com/program/supply-chain-now-en-espanol/EasyPost: Why Peak 2025 Is Not Business as Usual: https://bit.ly/4lKGmpcLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now's NEW Media Kit:
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
You can't game the Gartner system. You can't fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category. To trace the full arc of this relationship, Drew is joined by Dan Lowden (Blackbird.AI), Lorie Coulombe (Equity Shift), and Lynn Tornabene (Anteriad). These are marketing leaders who've built analyst trust from scratch, played the long game, and seen the ripple effects hit pipeline, brand, and board-level confidence. They've turned AR into an amplifier, and they're here to show you how to do the same. In this episode: Dan on building analyst trust without budget through clear positioning and repeat engagement Lorie on prepping spokespeople and leading briefings with relevance over polish Lynn on aligning teams and delivering consistent, high-value analyst touchpoints Plus: What analysts want from a briefing Why your first 20 minutes set the tone The biggest mistake CMOs still make in prep How to turn analyst feedback into team clarity Tune in to learn how consistent, credible AR earns analyst trust and long-term traction in the market. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
The level to which firms are already using AI varies according to technological maturity, strategic focus, and on an industry by industry basis.But what's clear is that from the smallest to the largest businesses, the landscape is already shifting. We've spoken about AI agents on the podcast before – the promise of autonomous AI activity – but it's only now that businesses are beginning to put more faith in these tools.How is AI already being used to improve business processes? And what will progress in the sector look like?In this episode, Rory speaks to Oliver Parker, VPAI GTM at Google Cloud, to explore some of the practical ways AI is changing organizations from startups to the enterprise.Read more:The UK government is teaming up with Google Cloud to kill public sector legacy techGoogle Cloud announces new data residency flexibility for UK firms, accelerator for regional startupsEnterprises are worried about agentic AI security risks – Gartner says the answer is just adding more AI agentsHow effective are AI agents?IT leaders are less AI-ready than they were a year ago, says Cisco report
Neste episódio especial, exploramos as 5 notícias que estão moldando o presente e o futuro das vendas e da liderança, com um foco especial na interseção com a Inteligência Artificial e a evolução necessária dos profissionais.Prepare-se para descobrir insights cruciais sobre:1.A Essência da Alta Performance na Liderança (Pesquisa Amcham Brasil 2025): Você sabia que a liderança preparada é o fator número um para a alta performance, superando até mesmo o foco estratégico e uma cultura forte e alinhada? Uma pesquisa recente da Amcham Brasil com 765 executivos brasileiros revela que, embora resultados financeiros e lucro ainda sejam as principais métricas de sucesso para 82% das empresas, o verdadeiro "gargalo" está em transformar estratégias em ação coletiva. 59% dos líderes apontam que falhas de comunicação interna derrubam estratégias, e 69% priorizam o desenvolvimento de líderes e equipes para atingir alta performance.2.Microsoft Reinventa Suas Vendas com IA Após Reestruturação: A gigante da tecnologia, após demissões em massa em 2025, está direcionando sua força de vendas a abraçar a Inteligência Artificial para aumentar a eficiência. Exploramos como a Microsoft está reformulando cargos, substituindo "especialistas técnicos" por "engenheiros de soluções" focados em IA, e até premiando internamente o uso criativo da tecnologia. Esta mudança disruptiva enfatiza que habilidades em IA são agora um requisito para profissionais de vendas modernos, libertando-os de tarefas rotineiras para focar em relacionamento e fechamento de negócios.3.IA no Setor Hoteleiro: "Alzira" Aumenta Vendas Sem Cortar Empregos: Conheça a história inspiradora de "Alzira", o chatbot de IA que está transformando o atendimento em cerca de 200 motéis no Brasil. Com um investimento de aproximadamente R$1 milhão, essa IA atua 24 horas nos canais digitais, fazendo o trabalho equivalente a quase mil atendentes humanos, mas sem eliminar nenhum emprego. A tecnologia preencheu uma lacuna histórica do setor, gerando crescimento expressivo nas reservas e melhorando a experiência do cliente, que até atribui personalidade à IA.4.Coca-Cola Impulsiona Vendas com IA em Previsão de Demanda e Marketing: A Coca-Cola demonstra como a IA pode turbinar vendas e o engajamento do cliente com resultados concretos. Exploramos como um algoritmo de IA para previsão de demanda, que cruza dados históricos de vendas com informações de clima e geolocalização, gerou um aumento de 7% a 8% nas vendas em lojas-piloto. No marketing, a IA permitiu a criação de 10 mil variações de conteúdo em mais de 130 idiomas, com os consumidores interagindo 20% mais e a produção sendo três vezes mais rápida. Este case da Coca-Cola valida o ROI da IA em vendas e marketing, mostrando que, com foco bem definido, a IA pode antecipar oportunidades e evitar perdas de venda em escala, sempre com a ressalva de que a supervisão humana continua crítica.5.A Reinvenção dos Gerentes de Médio Nível na Era da IA: Entenda a crise enfrentada pelos gerentes de nível médio, com 75% deles se sentindo sobrecarregados. A Gartner prevê que, até 2026, 20% das organizações usarão IA para "achatar" suas estruturas, eliminando mais da metade dos cargos de gerência média devido à automação de funções tradicionais. Discutimos as cinco competências essenciais para o gerente do futuro: pensamento estratégico, priorização e foco, resolução estruturada de problemas, comunicação clara e empática, e coaching em vez de apenas gerenciamento. Os gerentes médios são a ponte vital entre estratégia e execução, e sua reinvenção é uma oportunidade para organizações mais ágeis e de alto desempenho.Junte-se a nós para desvendar como a liderança preparada e a integração inteligente da IA estão redefinindo o sucesso comercial. Este episódio é um guia essencial para líderes e equipes que buscam se adaptar e prosperar em um mercado em constante transformação!
ランサムウェア感染時のマニュアル、6割超が「準備していない」――ガートナー調査。 国内企業の6割超が、ランサムウェア感染時の対応をマニュアル化していない――調査会社の米Gartnerが、そんな調査結果を発表した。
Small businesses are increasingly recognizing the need for digital maturity and the potential benefits of artificial intelligence (AI) to enhance operational efficiency. A recent report from the National Federation of Independent Business reveals that while a significant majority of small business owners have websites, only a small fraction accept online payments. This gap highlights a pressing need for integrated e-commerce solutions that not only enable payment processing but also align with the workflows of small and medium-sized businesses (SMBs). The report indicates that many SMBs are eager to adopt technology that addresses specific pain points, with a notable percentage already utilizing AI for communication and marketing tasks.The concept of agentic AI presents a substantial growth opportunity within the technology sector, particularly for partners over the next few years. However, the adoption of agentic AI varies significantly across different market segments, with large enterprises focusing on building ecosystems around major platforms, while SMBs are more likely to adopt AI through software-as-a-service solutions. Despite the potential, a report from Gartner warns that a significant percentage of agentic AI projects may fail due to factors such as rising costs and immature use cases. This underscores the importance of informed decision-making and practical applications of AI technology.Regulatory changes are also shaping the landscape for businesses, particularly concerning data privacy and governance. Creative Commons has launched an initiative called CC Signals to create a framework for sharing datasets in the age of AI, addressing concerns about data accessibility and ethical practices. Meanwhile, a recent Supreme Court ruling in the U.S. mandates age verification for websites with sexual content, raising alarms about internet privacy and the potential risks to personal data security. These developments signal a shift in the regulatory environment, emphasizing the need for businesses to prioritize compliance and data governance as core components of their operations.In the realm of technology solutions, several companies are introducing AI-powered tools aimed at improving IT support workflows and cybersecurity measures. TeamViewer has launched TeamViewer Intelligence, which enhances remote support capabilities, while Hornet Security has introduced AI Cyber Assistant tools to bolster security for SMBs. Additionally, acquisitions such as Grammarly's purchase of SuperHuman and Comet Backup's acquisition by WebPros reflect strategic moves to enhance service offerings and integrate communication tools. As the market evolves, IT service providers must leverage these advancements to create higher-margin service offerings and ensure they remain competitive in an increasingly AI-driven landscape. Four things to know today 00:00 SMBs Want Efficiency: AI Uptake Grows Yet Few Accept Payments Online05:37 Creative Commons Moves to Safeguard Data Commons in the AI Age08:01 TeamViewer, Addigy, and Calyptix Roll Out MSP-Centric AI and Cloud Solutions11:29 Grammarly, WebPros, and LevelBlue Deals Show Strategic Consolidation Across Tech Sectors This is the Business of Tech. Supported by: https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Scott Galloway is a Professor of Marketing at NYU Stern, where he's taught for over two decades. He's the founder of several successful companies, including L2 (acquired by Gartner for over $150M), Red Envelope, and Prophet. He's a New York Times bestselling author of four books on business and tech, and co-hosts the award-winning Pivot podcast. Galloway also serves on the boards of The New York Times Company and Panera, and his public talks have been viewed tens of millions of times globally. In Today's Episode We Discuss: 02:00 – How to Win in a New Economy of AI 06:00 – Should We Break Up Big Tech? 08:00 – Why Young People Have a Right to Be Angry? 11:00 – Why the Tax Code Is Rigged Against the Young 13:00 – Tax Changes That Would Make Young People Rich Again 17:00 – The Tinder Effect: Why Men Are Angry 20:00 – The Loneliness Epidemic in Men 23:00 – Remote Work & The Case for Alcohol 26:00 – Why Richer Families are Happier Families 30:00 – The Truth About Kids and Career 34:00 – Are Billionaires Happy? 38:00 – Becoming a Better Son, Father, Partner 46:00 – Behind the Persona: Who Scott Galloway Really Is
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This episode, originally aired in November 2021, remains as relevant today as it was then. In this REPLAY, we revisit new sales realities. Gartner's CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness. The post REPLAY: Avoiding the Sales Kill Box with Gartner's Maria Boulden appeared first on Rattle and Pedal.
They've done it again. In our 57th episode of Shrinking Trump, clinical psychologists Dr. John Gartner and Dr. Harry Siegel unpack everything you thought you knew about Trump—and then some. It's been a whirlwind week, with the former president scoring courtroom wins that feel as hollow as they are dangerous, and our hosts cut straight to the heart of it: malignant narcissism, judicial manipulation, and a man unraveling before our eyes. Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio Gartner and Siegel trace the arc of Trump's authoritarian playbook, showing how stacking the courts with political loyalists has transformed judges from impartial referees into enablers of executive overreach. They dissect rulings that seem engineered to free him from ordinary checks and balances—decisions that leave you wondering if the next “emergency” declaration could come with a presidential rubber stamp in hand. But it isn't just the law that's breaking down. Our hosts turn an unflinching eye to Trump's own mind and body, charting the telltale signs of cognitive and physical decline he can no longer hide. From his slurred syntax to that trademark right-leg bounce, every slip and stumble becomes evidence in their case: this is a leader whose capacity to govern is collapsing under the weight of his own frailties. Even the policies he champions bear the scars of his deranged worldview. Take his latest budget blueprint—an assault on Medicaid and social safety nets that will strip healthcare from millions, especially in the rural heartland that once cheered him on. Siegel doesn't mince words: calling it “immoral” barely covers the human devastation it promises. These are cuts that won't stay on paper—they'll show up in empty medicine cabinets and closed clinic doors. Throughout the conversation, one theme reigns supreme: the relentless power of Trump's lies. Gartner reminds us that every falsehood isn't just self-aggrandizement, it's a deliberate strategy to corrode trust in our institutions. The more he distorts reality, the easier it is for him to redraw the rules—and for us to forget what democracy even looks like. This isn't armchair analysis; it's a call to arms for your mind. Awareness is our first line of defense and Shrinking Trump hands you the psychological lens to see his tactics for what they are—and the political roadmap to resist. Listen now on iTunes, Spotify, Amazon Music, iHeartRadio, or at our website. And subscribe—because the fight for truth doesn't stop when the podcast ends. Learn more about your ad choices. Visit megaphone.fm/adchoices
President Donald Trump submitted a nomination Tuesday for Ryan Cote to serve as assistant secretary of information and technology and CIO of the Department of Veterans Affairs. If confirmed by Senate vote, it would be Cote's second run as a CIO under Trump. He served in the IT chief role at the Department of Transportation during the first Trump administration. Cote started his career as a U.S. Marine but went on to hold jobs in technology at firms like HP, Northrop Grumman, Gartner and IBM, before he entered federal service in 2019 at Transportation. Since leaving government at the end of Trump's first term, Cote has served as a board adviser for a company called Nubeva and as a so-called “private” global CIO, according to his LinkedIn profile. The VA has been without a Senate-confirmed CIO since the Trump administration took office. Kurt DelBene held the role during the previous administration. Eddie Pool, the agency's deputy CIO for connectivity and collaboration services, has been serving as the acting CIO. The Department of Defense is standing up a joint interagency task force to tackle drone threats, according to a senior officer. “We recently did a session with the secretary of defense and we are going to stand up a joint interagency task force” focused on thwarting drones, Gen. James Mingus, vice chief of staff of the Army, said during an event Wednesday co-hosted by AUSA and the Center for Strategic and International Studies. Counter-unmanned aerial systems (C-UAS), as it is known in DOD parlance, is a key challenge for the military. Commercial technology has evolved in recent years such that drones on the civilian market are extremely cheap to buy and simple to operate. It has also become less challenging to 3D print parts and devices that can fly. This has made it significantly easier for nation-states and terrorist groups to procure these types of systems and strap bombs to them, allowing adversaries to level the playing field against higher-tech combatants such as the U.S. military. The Daily Scoop Podcast is available every Monday-Friday afternoon. If you want to hear more of the latest from Washington, subscribe to The Daily Scoop Podcast on Apple Podcasts, Soundcloud, Spotify and YouTube.
Welcome back to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Andrew Black, CEO of Kovr, and Sri Iyer, the company's founder and CTO. Kovr is shaking up the world of cybersecurity compliance, helping organizations dramatically speed up the process of achieving certifications like FedRAMP, HIPAA, and others—using the latest breakthroughs in generative AI. Andrew and Sri bring fascinating perspectives, drawing from deep experience in tech, government, and startups, including previous roles at Amazon Web Services, PwC, Lockheed, and Gartner. They talk about the pain points that tech companies and government agencies face when trying to deploy secure software in regulated environments, and how Kovr can cut compliance timelines from years to minutes. If you're curious about go-to-market strategies for AI-first startups, lessons learned from early fundraising, or how to build a SaaS business in a highly regulated market, this episode is packed with candid insights and actionable advice. Tune in to hear how Kovr is empowering innovators to get their products into the hands of customers faster, with less headache—and what's next for this fast-moving team. Show Notes: 00:00 "Compliance Challenges in Software Deployment" 03:43 Streamlining Compliance with AI 06:37 Target Customers: CISOs to DevOps Teams 11:11 Pursuing a $13B Market Opportunity 13:03 AI Traction and Trust Challenges 17:38 Navigating VC Relationships and Fit 20:17 Unlimited-Use Enterprise SaaS Licensing 23:48 Simplifying Gen AI Sales Model 28:26 Efficient AI: Smaller Models, Big Savings 30:25 "Focus on Sales Cycle Days" 33:44 "LinkedIn Profile: Kovr AI" Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/kovr-ai-raises-3-6-million-in-seed-round Andrew Black's LinkedIn: https://www.linkedin.com/in/andrew-black-5435b67/ Sri Iyer's LinkedIn: https://www.linkedin.com/in/sri-iyer/ Kovr AI's LinkedIn: https://www.linkedin.com/company/kovrai/ Kovr AI's Website: https://kovr.ai/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
Subo Guha is the senior vice president of product at Stellar Cyber. In this episode, he joins host Scott Schober to discuss Gartner's first Magic Quadrant, in which Stellar Cyber is positioned, as well as why live network traffic analysis is getting so much attention in cybersecurity, and more. Stellar Cyber's Open XDR Platform delivers comprehensive, unified security without complexity, empowering lean security teams of any skill level to secure their environments successfully. To learn more about our sponsor, visit https://StellarCyber.AI
What happens when 19 million jobs face potential displacement from automation and AI? And why aren't half of all workers using AI at all? Dr. James Atkinson, Vice President of Thought Leadership at SHRM, uncovers these startling insights and more in our illuminating conversation about workplace transformation.Fresh from celebrating his one-year anniversary at SHRM after an impressive 11-year tenure in HR research at Gartner, Dr. Atkinson separates AI hype from reality. While headlines focus on job losses, James explains to Bill Banham how his team's research reveals a more nuanced future, one where success hinges not on competing against AI but learning to work alongside it. "It's not just about displacement," he explains. "It's really about the transformation of jobs."Beyond technology, James and Bill explore how SHRM's research team tackles today's most pressing workplace challenges, from macroeconomic uncertainties to the shocking $2 billion daily productivity loss caused by workplace incivility. Dr. Atkinson shares exclusive insights from SHRM's economics team on wage inflation, labor market trends, and how HR professionals can navigate these complexities. With SHRM25 in full swing, he also previews the cutting-edge research his team will unveil on multiple stages.Whether you're concerned about AI's impact on your career, struggling with workplace culture issues, or simply trying to stay ahead of workplace trends, this episode delivers actionable intelligence from one of HR's foremost thought leaders. Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events
Clinical psychologists, John Gartner and Harry Segal, review the week in Trump – his pathological grandiosity, his irritable scolding, and his premature claim of victory. They discuss these and other events with a very special guest. Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio When Donald Trump tore up the landmark Iran nuclear deal, he demolished the diplomatic foundations that once held Iran's weapons ambitions in check—and in this conversation, we see exactly how his grandiose impulses, chronic dishonesty, and craving for adulation warped into dangerous saber-rattling. Gartner and Siegel trace how Trump's narcissistic need to be hailed as a peacemaker morphed into headline-grabbing threats, all while nutty misstatements and public obscenities exposed a leader increasingly detached from reality. They warn that his authoritarian tendencies—manifested not only in ICE's unchecked tactics at home but also in the looming prospect of military action abroad—represent a serious drift toward a police-state mentality. This episode isn't armchair psychoanalysis; it's a call to arms for all of us. The next bomb to fall will be the product of a fractured psyche, not just bluster. Gartner and Siegel insist that the only antidote to this unraveling is sustained democratic oversight, principled diplomacy, and relentless public engagement. Don't miss their trenchant, unflinching analysis. Subscribe to Shrinking Trump now on iTunes, Spotify, Amazon Music, or iHeartRadio—and join us as we unravel the psychological and political forces reshaping our world. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Telemetry News Now episode, Phil and Justin discuss the future energy demands of AI infrastructure, including eye-opening predictions about GPU power consumption. They discuss Gartner's skepticism regarding agentic AI projects, cautioning against inflated expectations. The duo also covers Cisco's latest quantum networking moves, legal battles over AI data rights, innovative private 5G networks at UK ports, and new high-capacity networking investments in Scandinavia. Plus, updates from Panama's internet shutdown and the latest industry events.
According to research from Gartner, more than half of organizations have increased their investment in AI since 2023. So, how can you effectively leverage AI to improve GTM productivity and accelerate business outcomes? Riley Rogers: Hi, and welcome to the Win Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Chris Sargent, the director of sales enablement at BambooHR. Thank you so much for joining us, Chris. Before we get started, I’d just love for you to tell us a little bit about yourself, your background, and your role. Chris Sargent: Absolutely. Thank you for having me, Riley. Really excited to be spending some time with you today. So my background, I have been leading sales enablement teams for the better part of the last 10 plus years, and prior to that I was a sales leader and a sales individual contributor. So have spent a lot of time in both roles and really help companies scale. You talked about go-to-market strategies. My background heavily is aligned sales execution, focusing on how buyers can achieve goals and how selling and. Our ability to sell with a process with value can really be one of the greatest competitive advantages that we take to market. And in my current role at Bamboo, I oversee enablement programs globally across all of our different skill sets, all of our different segments. And really our mission here is to equip every seller and leader with the skills to tools and processes they need to win with confidence and consistency. RR: I love it. Confidence and consistency. That’s what everybody’s looking for. Well, we’re so excited to have you here. Especially as you mentioned, you know, you’re a pretty experienced leader and you have extensive experience spanning both the sales and the sales enablement side. And so you’ve probably seen the landscape change a little bit recently with the acceleration of AI innovation. So I’m curious, how have you seen the challenges that go-to-market teams face change as well? CS: Yeah, I think there’s been, you know, change is the, probably the important word there. One of the biggest shifts as it relates to specifically AI is I think the timing of AI aligning with just kind of a general trend in sales, right? That we’ve seen, I think in the early teens to the late 2019, even into 2000, 20, 21, economies were fantastic globally. Every organization had what felt like, in a lot of cases, unlimited budget to acquire tools and technology. And I think in a lot of ways that created probably some unintentional outcomes as it relates to sales. And in some cases it was a lot more of what I would call order taking versus what would potentially be a value driven sales cycle in a lot of cases, by no one’s fault, other than that was the nature of how buyers were buying at the time. So I think you take that. Component of that and then align that with all of those changes. Now with AI, I think one of the biggest shifts that most organizations and sales team members as individual contributors and leaders are dealing with is that AI is happening in real time. And not only is it happening in real time, it’s new for not only the individual contributors, but a lot of it’s new for managers, it’s new for enablement teams, even the buyers who are trying to figure out how do they leverage AI. So I think that challenge that we see is how do you understand and take the pace of AI innovation and your ability to adapt to that. And that means enablement specifically isn’t just about delivering training, but how are you actually building a culture that fosters the idea of ongoing learning experimentation across the board and cross-functional alignment to keep up with the pace of change while not sacrificing. What really the intended outcome of is that confidence and consistency in the rep’s performance because that desired outcome doesn’t change. How you may get there is what’s changing and understanding how to put that as part of your DNA as an enablement organization and handle that pace of innovation is gonna be critical. RR: Yeah, so we’re sort of in a perfect storm, right of change management in across a number of different areas. I think these are challenges that we’re hearing from a lot of our customers and just feeling in the market. I think you’re spot on with all of that, but rather than kind of lingering in our challenges, maybe let’s talk solutions. So in your opinion, what is Enablement’s role in helping GTM teams overcome these challenges and achieving more success amid these changes? CS: Yeah, it’s a very fair question, and I think this is the power of a really strong enablement organization because in that format and in that model, what you’re really asking enablement to do and what enablement should be doing is becoming the bridge between the new technology itself and the practical application at the rep level. So our role is to really translate what I would say innovation into that action. Our job is to make sure reps just aren’t aware of AI and it’s not just. Kind of a tool that they use on the side, similar to a Salesforce and outreach and a Highspot, for example. But they’re actually using it to be effective in everything that they’re doing in their day-to-day workflow. And I think about that in three core areas. And that’s how we’re trying to think about it is what are you doing to prepare? What are you doing in real time? And what are you doing post customer interaction that allows you to be better at your job? Because of ai and some of that’s customer facing, some of that’s internal. Really what I it means is we’re embedding AI into every existing process. We wanna build confidence through the training and reinforcement and giving managers the tools to coach around it. And I think that goes back to not losing our North Star of if the intended outcome is customers have the best buying experience and the reps are confident and have the ability to execute. That doesn’t change, but the modality to do it, we can make them better at their jobs, we can make them more efficient. We can create competitive advantages because of that. And it’s kind of rethinking not necessarily the intended outcome as much as thinking the journey that gets us there. RR: Yeah. I’ve heard it put as kind of like the job doesn’t change, but the way you do the work does. CS: Exactly. RR: We’re all still driving towards that North Star. We just have a little bit more tools in our toolkit to get there. CS: Yeah, totally agree. And I think that’s what every. Enablement organization. Every sales organization on the planet is trying to solve it right now, which is what does that look like? And going back to the challenge, I think the challenge in that is there’s desired state and then there’s what can actually be executed today, all while knowing what seems like every day, every week, every month there’s some new AI application that’s being launched. And how do you kind of take all of that noise and put it into a journey that aligns with not only your AEs and your reps and your managers, but really how do your customers wanna buy from you? RR: Yeah, and to your point, I think people are like clamoring for use cases. They’re trying to figure out how do we apply this? We have a vision, but how do we bring it to life? And so I know you guys have started putting in kind of the work to answer those questions and have started using some AI capabilities in Highspot to improve rep productivity and kind of streamline some of those workflows. So can you talk to me a little bit about how you’re using AI to elevate your enablement efforts and how that fits into your GTM productivity strategies? CS: Yeah. You know, I think there’s a few things and the beauty in that is, you know, we are fortunate enough to have an AI team that was hired about four years ago that’s led by a fantastic gentleman by the name of Alan Whitaker. And part of what we’re looking at is really aligning kind of the build or buy model a little bit. But some of the ways we’re leveraging this today is, you know, I think those core focus areas of how are we helping the rep be more efficient? And then how are we helping the rep. In real time, create a better buying experience and really help customers see the value of what it is that we do. We all know that we’re using AI, but also buyers are using AI and they have more access to information recommendations than ever, ever before. So there’s a few ways that we’re kind of leveraging AI in a current state, but also kind of hoping we get to from a desired state perspective. And we kind of look at that in a very pragmatic and phased approach way while also. Putting urgency and moving quickly. You know, I think about one of the most important things is we sell a platform and we sell, over the years have increased our ability and our product capabilities that go to market. And I think one of the things that’s really critical is in a lot of situations that’s being launched in real time on the back of other releases, and it’s really about guiding our sales team members to the right content at the right time, but also having that served up to them at the right time. We don’t have a lot of technical resources here. It requires in a lot of situations where we have a lot of high velocity opportunities at Bamboo hr. So it, it’s not even about coming back with information even a day or two later, because that could be too late. So one of the ways we’re leveraging this is serving up information at the right time based off of the rep’s ability to have a conversation in real time. It reduces time spent searching for content, for answers. It’s feeding that up proactively and it’s really increasing confidence in what our sellers need in the moment versus even, like I said, taking 30 minutes or an hour and coming back to that. One of the most powerful ways we’re also using AI is really how to engage. Data to better understand what’s resonating with our buyers and using those insights to fine tune our messaging and also which messaging we use. You know, one of the ways we’re currently leveraging Highspot, and it’s been extremely powerful for us, is understanding the content that makes the most sense, right? I think that the standard back and forth between most organizations and specifically marketing and sales is, hey, we’re creating content for you. Why aren’t you using it? And I think what. AI has allowed us to do is for reps to find information on content that’s been the most relevant at the right time. Highspot serves that up in a way that allows us not only to look at that in real time, but it’s recommending that also based off of what Highspot seeing on the backend from an analytics perspective being tied to the most revenue producing opportunities. That’s been a huge win for us in really increasing our rep’s ability to be faster, but also more accurate. Sometimes I think we just worry about being fast. It doesn’t help if unless we’re accurate. This has kind of allowed us to go down that model on both sides. RR: Yeah, it is hard to strike that balance when you know 30 minutes is too late, but. How are you gonna put together something strategic in such a short period of time? And I know one of the things that your team’s also kind of been leaning into a little bit is you mentioned on LinkedIn actually that continuous improvement is a big priority for you, and one of the ways that you’re using AI is with skill feedback to kind of support that ongoing learning loop. So how are you using that and how is that helping you, as you said, lean into continuous improvement? CS: Yeah, great question. I think one of the key things for us that’s been really, really indicative is about a year ago we kind of looked at our call analytics and call intelligence tools and wanted to see potentially if there was an opportunity for us to get a little bit more. Proactive in the way we were leveraging that to get insights, identify opportunities, and replicate things that were going well. And about six to seven months ago, even prior to me joining the organization, holistically looked and transitioned to what I would call an even more powerful AI enhanced call analytics to really not only capture real conversations. Allow it. The ability to provide things like real-time contextual feedback and use things like prompts to better understand why things were going well, but more importantly maybe where things weren’t going well. And what was really powerful in that is that was such a manual process for us before. And not only was it manual. It wasn’t necessarily consistent manager to manager, right? Some managers were better at it. Some managers had more time to invest just depending on the, the size of their teams and the amount of workload that they were working on. So instead of really waiting for a scheduled reviewer’s, shadow session, reps and managers could get real time guided insights and feedback so that when it came time for the actual coaching, it was very prescriptive. It was really, really, really powerful and it felt more individualized versus, Hey, we’re gonna have an enablement team come in and do a skill development session on, you know, executing a mutual action plan or getting access to key players. We could actually take that now to the individual level and focus on a skill development that made coaching more specific, more intentional, more timely, and ultimately more impactful for that skill development. Now, there is one thing that we are looking at as well, and we haven’t deployed this yet, but I’m assuming I’m not alone in this. Which is really, we have a pretty large sales organization all at different parts of their career. Also different managers at different parts of their career. And one of the things we wanted to do to, to drive more time for the managers to actually coach and spend time doing all the things they’re supposed to do, is we’re actually in the process of evaluating some AI role playing tools that use avatars. I know. That is not unique to us in any way, shape, or form, but when we think kind of along, like what’s happening now and what’s happening over the next two to three months, we’ll be deploying those to really also help the reps have a, a safe place and a consistent place to practice those skills. RR: Yeah. That’s so awesome to hear. I think, you know, sales coaching is one of those things that PLA teams everywhere, and so hearing that you can find these solutions that make you not only excited but certain in your programs is wonderful. And it really does sound like you’ve put together some very intentional programs to help your team succeed. And I think the data’s kind of showing that it’s working. We’ve seen that you’ve driven really strong engagement from your GTM teams, such as a 96% recurring usage rate of Highspot. So curious, you know, we’ve talked about the strategy. How are you then driving that adoption? Do you have any best practices you could share? CS: I think enablement teams each and every day and organizations are always trying to, you know, go through the process of how do I make the information or the programs or the projects or content that we’re taking to market actually be adopted and be used. And you know, I think one of the things that always has resonated with me, and I think about this phrase often, there’s a great enablement leader by the name of Roderick Jefferson, and many years ago, he gave a piece of feedback about the difference between training and enablement. And I’m paraphrasing this, so if anyone who knows this quote better than me, feel free to correct me. I believe he said, you train animals, you enable humans. And I think one of the things that always resonated with me about that then is if I want to enable someone, I need to get the lens of how they’re executing. And for us, that adoption, that 96% recurred usage in Highspot really started with making Highspot not only the single source of truth, but also putting it in a place where the sellers already live and breathe today from day one. It was critical for us that not only does every new hire here at Bamboo get trained to rely on Highspot for almost everything and have it not only live within that world, but for things like messaging, playbooks, objection handling, product updates, everything goes through there. But I also think it was more than that. One of the values that we’ve seen in Highspot is really our ability to have that proactive information fed at the opportunity level in our CRM tool. It allows the reps to get just in time information when they need it, but also when it’s most critical. Not only do we have the ability then to kind of. Indoctrinate them, so to speak, as a new rep. They’re also getting fed in real time, something that’s actually beneficial to them, and it’s proving its use case time and time again in real time, which has been a huge adoption ability for us. I think another thing. That has been super beneficial is going back to that adoption piece. We also cross collaborated and cross-functionally with other organizations like product marketing and product that absolutely see the benefit of that’s how their content gets used. So at the end of the day, the proof in the pudding and starting with that why and making it that single source of truth. We put it exactly where the reps live every single day embedded in our CRM. But when reps saw the tool and the action that it brought in saving time and helping them win that adoption started to follow naturally. And we continue. Every single week we have a reinforcement on content being placed out of there. It was a new muscle, and like any new muscle, we had to train that muscle. The good news is, is once we train it, we go to maintenance mode. And it’s been a much, much, much, much, much smoother process than when I’ve done this at other, other organizations where we were either under-resourced or underfunded, and we were really kind of rolling things out at a project level versus a programmatic level. RR: Gotcha. So it’s sort of that you can take a rep to enablement, but you can’t make them drink. You need to prove the value, and you need to be building for them. I think that makes a lot of sense. Thinking a little bit about doing the work, driving the adoption, how do you then measure success? What are the key metrics you track and then now moving into kind of trying to operationalize AI, how are you measuring that as well? CS: Yeah, very fair question. And I think this is also another thing, you know, this is my experience, been in groups with some really great enablement leaders across the board, and I feel like over the last several years, especially as that kind of transition to more. That value-based selling has become always important, but it’s become critical over the last several years with the introduction of ai, the different economic conditions and things of that nature. Every sales leader I talk to is really trying to measure the impact that their teams are having on the business and we look at it at a few ways here. I think we look at it from what we call some of our leading and lagging indicators. Specifically, we wanna see some of the early adoption and controls that we have there. So from a leading indicator perspective. We’re looking very closely right outta the gate. Whenever we launch a new program around things like certification rates, the usage data, early stage conversions, rates, some of that content engagement score, and then what we look at is the direct connection to the outcomes that happen, like stage progression, conversion rates, quota attainment, and sales cycle velocity. In my four months here, that’s where we’re really starting to drive and we’re starting to see a little bit more of those lagging indicators. As a business, we kind of have a core metric to maintain and also improve those conversion rates. So that was kind of the North Star, what we looked at from working our way backwards where, okay, what gets us to those things? And that’s where we looked at specific skills programs that we are running and we’re our rep certifying, were our managers certifying? Were they using the content that we created and did we see a correlation between those things and the performance? And we absolutely have, which has been really great for us to correlate a lot of that. To your second part of that question, as it relates to AI, I think we’re kind of looking at it from a few different ways. We are by no means the experts of AI measurement, but we, we have put some things in place that we’re looking at trying to get better constantly, which first and foremost is. Are we giving the reps more time to do more sales focused activities? So it, it’s one thing of it to create some time savings, but it’s also another thing to say within that time, did we help you be more intentional? Did we help you be more accurate? Did you use the right content or the right information? Or were you fed that in a way that helped you create a differentiating experience or a consistent experience in that engagement with a prospect or existing customer? When we can do that for at the rep level, we then want to drive AI driven insights on the backend to really look at how that impact coaching can take place at the conversational and the deal outcomes level. That’s the correlation. We’re kind of looking on that backend. Our ideal state would be able to also look at. How do we either add more propensity and volume to what our existing AEs are doing? Time savings is great, but what are you doing with that time on the backend, right? Is it, Hey, more time to go, you know, play ping pong down in the break room, which is always a great thing. I’m not saying that’s a bad thing by any stretch of the imagination. But it does allow it to be more intentional. It does allow us to be more powerful in the capacity of each of our reps. I always have heard a great quote from John Barrows, who I’m sure many people know. And one of the things I’ve heard him say specifically about ai, and I think about this as we measure AI, is really good sellers and really go to organizations that help their sellers. AI will augment what they do. Anyone stuck kind of in the old way of selling it will replace you in what you do. And I think that’s how we look at, how are we leveraging and augmenting that AI to look at the time savings, but long-term, how do we make it so they’re more intentional, more accurate, and produce some of those more outcomes at the individual level? And then how does that really embrace the impact coaching conversations on the backend? RR: Yeah, I think the lucky part of being kind of mired in all of this change is that we’re building our metrics as we’re figuring out what we can reasonably do. And so when you have that philosophy that you led with of Know Your North Star, ask the questions that will help you understand what actually drives there, and fill out those leading and lagging indicators as you’re doing the work. That’s gonna be a helpful philosophy, and that’s gonna get you through to figuring out those metrics. I’m curious too, as you’ve been looking at these indicators for AI and also just for your broader enablement programs, have you seen any particular business results with Highspot or any wins that you’d like to share? Things that you’re really proud of? CS: Yeah, I think there’s a few things, and I kind of break these down by kind of what I’d call some of those leading and lagging and I think, you know, some of them directly correlate to, to business outcomes. I think a few things that have really driven up is how our reps and how our team members are meeting customers where they’re at. But then I would also say on the backend, how has training and coaching improved because of that? And I think that’s a huge, huge, huge win for us. When I kind of look at over the last, you know, four to six months, some of the numbers that pop out I, I kind of. Share with you that I think are relevant? I think one of the really cool things that we have seen is we’ve seen a 91% engagement with our buyers, especially with external shares that’s gone up massively. I think we tracked something like we’ve had nearly 30,000 views during this window and period of. External content that customers were viewing, but also what they were sharing internally with other parts of their organization. We had no clue what was going on with content when we shared it before. And why does that actually matter? Because we started to correlate some of the in increase in in buyer engagement, the increase in some of the sales play views, which actually went up over 260% for us, up to 31%. That was so powerful, and I kind of think about that at the just in time level. One of the other things that that really resonated with us is the findability ratio, and from a content management perspective, historically prior to our engagement with Highspot and leveraging the AI, everything that was recorded with that. One of the major complaints that Bamboo got from a lot of our reps were, oh man, it’s really hard to find things when I need them. That just in time moment sometimes passes, as I mentioned earlier, and even if it takes me 30 minutes to an hour to send a follow up, sometimes I don’t have that. And we look at that findability ratio that we have of a seven. We saw our click-through rates go up dramatically. I think they went up 32% and the amount of items we had viewed as reps were going through the process of engaging a prospect in real time went up 14%. Why does all of that matter? Because I think as we looked at, okay, we’re giving you the right. Content and clearly it’s helping it create engagement with our prospects and customers. Does that, what does that engagement lead to on the backend? And one of the biggest things we found across certification and consistency across that was when you kinda look at some of the certifications we launched with AI across the board, and I’m focusing just in a Q1 of this year, we had two really big certifications. That were across the entire revenue organization, one of them being a skills related focus, and one of them being a specific platform product related focus. We certified 300 users in one, over 300 users in another one, and with the manual time that that would’ve had taken prior, we were able to save almost 220 hours from an enablement. Side with the AI, with only these two certifications. So scalability became a really, really important thing from an operational side for our enablement team and our managers who are typically having to do this at a very, very manual level. So why does all of that matter as a business? What we’ve correlated is our reps that are leveraging this in executing this are performing at about a 25 to 30% improvement level across their peers that maybe haven’t adopted this yet. So some really nice leading and lagging indicators of the power of AI and the power of what these tools can bring to the table. Are we perfect at it? By no stretch of the imagination, we still have some laggards that we’re trying to bring up, but we have seen some of those economies of scale grow with the reps that really have embraced this, and even some of the others that kind of, some laggards initially still have some of those, but the proof has been in the pudding there for us and, and it’s been a fantastic investment. RR: Those are I to begin. Incredible wins, great numbers. 30,000 views is incredible. I love the way you kind of told that story of how your wins compound. You know, you start with content, you make things accessible, all of a sudden your reps can use it, and now buyer engagement improves and then it just continues to grow and you have this feedback loop of continuous improvement To your point earlier. Many compliments. I know, as you said, you’re always moving, you’re always improving, you’re always growing. So in that spirit of continuous improvement, curious if you could talk to me a little bit about maybe what’s in the future, what is that potential long-term value of embracing AI for Bamboo, and how are you gonna continue doing so down the line? CS: Yeah, so I, I think for us, the intentionality there is really around scalability. It comes down to that one thing, the long-term value for us is scalability. That’s a little bit general in a response, but let me kind of give some context to that as to why scalability is important, right? AI is so fantastic. It allows our enablement team to support more reps, do it more personally without having to necessarily grow linear head count. And I think that’s a challenge. We’ve been, you know, our executive team, very forward thinking, thinks very much about those things and is very intentional about how we’re leveraging that to not only scale what we do, but do so in a very intentional and respectful and responsible way. Really when we think about what’s happening, so when I talk about scalability as well, it also is looking at it at the rep level and giving our reps access to the personalization at an individual contributor level for career development and coaching and guidance, but doing it at scale so we can consistently up level the team with really. Without burning out our frontline managers, our enablement resources, because the two most precious commodities that we view here at BambooHR are clearly our customers, but also our people. Those two resources are so vital and so important, so when we think about our. AI strategy and, and an enablement. It’s how do we create scalability with some of the unknowns that frankly exist today. Our organization has moved very quickly. We’ve kind of gone through a renaissance of our own, and there’s been a lot of changes, even just at the operational level here. Part of the way we look and are very intentional for scalability with AI is. What does AI allow us? Not only do today, but what’s coming down the road that allows us to invest in changes that we don’t even know about yet? And how do we continue to do that to scale human application across the AI intentional application? And that’s kind of how we’re looking at that. RR: I love that. I think it’s, you know, a great philosophy and I think it’s something that a lot of people are kind of gonna be embracing in the coming days. Just one last question for you. Speaking of that, you know, philosophies that other people can lean on to close, if you could give us one, maybe two pieces of advice for other enablement leaders who are looking to improve sales productivity with AI, what would that be? CS: Yeah, this is a, I feel like a golden ticket question that I think everyone’s trying to solve for. I think for me is, I think everyone has an AI initiative that I speak with. I, I, I doubt there’s any organization that isn’t looking at how to do that. But what I would say is don’t treat it as necessarily a separate initiative. I, I think about how do you embed it to an earlier comment to kind of bookend the, the conversation a little bit is it’s not necessarily, and, and to your point about. Changing the intended outcome as much as how you do it. So embedding it into your sales process, embedding it into your organizational processes. One of the things that was really helpful for us is we kind of took the visual representation of what an enablement team member does, but also if our customer, our internal resources like our sellers. What does the journey look like for them as they start their day, they start their interactions, they prepare, they engage. And then kind of that post-call, post interaction, what does that look like? And what we said is let’s map that out. And then we started small with one or two use cases that were kind of low hanging fruit that directly supported the productivity like. Surfacing the right content during calls or providing real call time feedback. And then what we really wanted to do is we really wanted to listen and we wanted to map out what did we think we could do now? What did we want the like ideal state to look like? And then we sat down and we asked our reps and we said. How are you performing along this? We have data that shows us how we think you’re performing, but what’s working, but more importantly, what’s not working and how do we make those shifts so that we can make sure that we’re actually making a difference? And I think the big key for us was it, we didn’t think about it and we kind of took a step back almost as like a tool roll out. And what we really wanted to make this about was changing behavior. It wasn’t necessarily about, oh, here’s this new AI tool. Go use it. Like we may have rolled out. CRM training. In the past it was what is the behavior change that is associated with this? And really that’s the best thing that we could do is make AI feel intuitive, make it indispensable, make it, build it into how your reps are working so that it becomes. Just like, almost like breathing. You don’t think about it, but you definitely feel it if it’s not there. And that’s kind of one of the things I always talk about is how do you embed AI, align it with that AI journey and how they’re engaging with the customer in a day in the life. And as you embed it in there, it becomes part of what they do and then they start to feel it when it’s not there. But that would be, that would be my biggest piece of feedback for anyone that’s looking at it, is don’t treat it as a separate initiative, embed it into everything that you do. Map it against how you expect your internal teams to work and you start to find the adoption follows. RR: Awesome. Well, this has been so wonderful, Chris, so insightful, and I think this is kind of the insights that people are really looking for. Thank you for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.
26 Jun 2025. We checked in with the team from Anantara The Palm. Plus, Gartner says nearly half of “Agentic AI” projects are overhyped and doomed to fail. Senior Director Analyst Anushree Verma explained their findings.See omnystudio.com/listener for privacy information.
Key Links:Park & Battery: https://parkandbattery.comPark & Battery LinkedIn: https://www.linkedin.com/company/parkandbatteryBBN | Agency X: www.bbn-international.com/agencyxThis episode Ed Davis rewinds the reel on Cannes Lions to ask whether the festival is finally judging B2B work on its own creative terms. His guide is Michael Ruby, fresh from the Croisette after Park & Battery's Roto-Rooter campaign became one of only a handful of pure-play B2B entries to make the Creative B2B shortlist.The vibe in CannesRuby describes a “whirlwind” first visit: endless content, dizzying networking and—crucially—a palpable momentum for business-to-business brands. With B2B entries up to 415 this year, he believes the new compliance checks have helped weed out thinly veiled B2C work and sharpen the category's focus on genuine business impact.Evolving judging criteriaBoth host and guest agree the jury is learning to look beyond clever execution to lasting impact. Ruby notes that the best-in-class entries marry creativity with commercial proof: not just impressions and clicks, but measurable shifts in buying intent or brand preference. Yet very few campaigns—his own included—are “culturally sticky” enough to be remembered in five years, a challenge he throws down to the industry.Behind the Roto-Rooter short-listerTurning America's best-known plumber into an emotional storyteller started with one insight: nearly half of small businesses never reopen after a major flood. From there Park & Battery pushed a long-trusted client to embrace talking toilets, wry humour and a budget-friendly regional media plan. Stakeholders bought in instantly—as long as every line stayed technically accurate for professional plumbers. Data, emotion and AIThe pair dissect the uneasy dance between performance metrics and brand building. Gartner still says 60 % of martech sits idle; Cannes jurors can hardly be expected to decode MQLs and SQLs, so agencies must translate data into clearly meaningful outcomes. On AI, Ruby sees a gulf between public bravado and private anxiety: smart teams are automating the menial to free humans for concept craft, while audiences begin to recoil at low-grade “AI slop”.Campaigns that raised the barBeyond his own work, Ruby highlights AXA's “Three Words” domestic-abuse clause, Spotify/FCB's “Song for Every CMO” (with just 14 hyper-targeted impressions) and Vaseline's TikTok verification series as benchmarks that blend purpose, precision and share-worthy storytelling.Advice for would-be Lion-tamers“Stop sitting on the side-lines.” B2B specialists have the craft, but must invest time and a modest budget in world-class case films. If Park & Battery can do it four years in, anyone can. The only real barrier is deciding to enter.
Our guest in this episode is Yakov Kofner, founder of C-Suite Counsel and publisher of FSI Digital Transformation Weekly. Yakov brings over two decades of hands-on experience in digital transformation across the financial services and insurance sectors. His background spans leadership roles at Gartner, Oliver Wyman, MasterCard, Bridgewater Associates, American Express, and McKinsey, as well as deep involvement in startups, operational leadership, and strategic advisory. In this conversation, we examine the key lessons Yakov has drawn from driving and advising on digital transformation initiatives—focusing on what has enabled lasting change, where transformation efforts commonly stall, and how financial institutions can better align innovation with business outcomes. https://csuitecounsel.com/ https://fsidigitalweekly.substack.com/
According to Gartner research, only 17% of the buying process is spent with suppliers — that's not much more than one-sixth of the journey. So if you're waiting for that 17% to come to you, you're missing the 83% where the buyer is actually shaping the deal. That's why proactive prospecting isn't just good practice — it's survival. In this episode there are some intended and unintended points for discussion - what started out as a piece on rewarding self-contained sales prospecting, ended up shining a light on the importance of having your marketing game on point, to ensure that buyers are able to access you WHEN THEY want to and also why prospecting still has a value when the world thinks that digital channels provide the only real meaningful solution to business development and lead generation.
Gartner predicts that by 2027, artificial intelligence (AI) will be responsible for half of all business decisions, either through full automation or partial augmentation. This shift is driven by the increasing pressure on technology companies to deliver returns on their AI investments, with small and mid-sized businesses (SMBs) rapidly adopting these tools. However, a significant skills gap remains, as 95% of SMBs report needing more training to effectively utilize AI. The report emphasizes the importance of human oversight to ensure data quality and governance, suggesting that companies prioritizing AI literacy training could see revenue increases of up to 20%.Despite the enthusiasm for AI, a study from Stanford University reveals that professionals prefer using AI for automating mundane tasks rather than more complex responsibilities. The research indicates a strong desire for human control in the workplace, highlighting a disconnect between the tasks companies assign to AI and what workers actually want to automate. This gap presents an opportunity for managed service providers (MSPs) to bridge the divide by focusing on human-centered workflow design and aligning AI deployment with employee expectations.In the realm of productivity tools, OpenAI and Anthropic are making strides with new integrations that enhance user interaction with AI. OpenAI is testing a feature that allows users to analyze emails and manage schedules through ChatGPT, while Anthropic's CLAWD code has improved its toolchain for developers. These advancements signify a shift in how end users will expect to interact with their tools, pushing providers to adapt their roles from managing infrastructure to managing intelligence and intent.Broadcom's recent changes to VMware's licensing model have raised concerns among smaller customers, with reports of cost increases significantly impacting their budgets. While Broadcom claims that many of its top customers are adopting the VMware Cloud Foundation, the dissatisfaction among smaller clients indicates a need for IT providers to offer migration services and alternative solutions. The current landscape presents a critical moment for providers to assist clients in navigating these changes, ensuring they find resilient and appropriately priced platforms that meet their needs. Four things to know today 00:00 From Hype to Help: AI Decision-Making Surges, But Poor Guidance Risks Undermining Gains05:23 OpenAI and Anthropic Expand AI Agents Into Daily Workflow—IT Providers Must Now Govern Behavior, Not Just Systems07:44 Efficiency Is the New MSP Battleground: Martello and WatchGuard Highlight Operational ROI10:35 Broadcom's VMware Pivot Forces MSPs to Choose Sides: Enterprise Loyalty or SMB Exodus This is the Business of Tech. Supported by: https://www.huntress.com/mspradio/https://getflexpoint.com/msp-radio/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech
Send us a textTodays episode vocers a comprehensive overview of Network Detection and Response (NDR) technology, explaining its core function in detecting abnormal and malicious system behaviors by analyzing network traffic data. It outlines key features such as data ingestion, detection, and response, and discusses common use cases including lateral movement and insider threat detection, even extending to Operational Technology (OT) environments. The text also reviews the current market vendors based on a Gartner Magic Quadrant analysis, differentiates NDR from other security technologies like EDR, SIM, and XDR, and explores the integration of AI in enhancing NDR capabilities.Support the showGoogle Drive link for Podcast content:https://drive.google.com/drive/folders/10vmcQ-oqqFDPojywrfYousPcqhvisnkoMy Profile on LinkedIn: https://www.linkedin.com/in/prashantmishra11/Youtube Channnel : https://www.youtube.com/@TheCybermanShow Twitter handle https://twitter.com/prashant_cyber PS: The views are my own and dont reflect any views from my employer.
In this episode, we delve into the complex and ongoing journey of digital transformation in banking with two leading voices in the field: Don Free, formerly a lead analyst at Gartner, and Jost Hoppermann, formerly a lead analyst at Forrester. Now operating as independent experts at Angry Rabbit, Don and Jost bring candid insights into how digital transformation is unfolding across banking tiers and global regions. They explore why transformation cannot be treated as a one-off initiative but must instead become a core part of a bank's operating model. A central theme is composability; both its potential and its pitfalls. Jost explains why composable architecture often fails to live up to expectations, citing architectural complexity and poor integration as common stumbling blocks. Together they highlight recurring mistakes made by banks on the digital journey, from ‘honeymoon trust' in vendors, to superficial ‘core cloning', to inadequate data governance. They argue for a more adaptive, evolutionary approach that blends strategic planning with flexible, modular architecture. The conversation is a timely reminder that digital transformation is not a destination. It is an ongoing, adaptive process essential for keeping pace with technological shifts and regulatory change.
In this all-new episode, Harvard Medical School professor Dr. Anahita Dua joins psychologists Dr. John Gartner and Dr. Harry Siegel to navigate today's turbulent political landscape. Now on our 55th show, we pull no punches as we expose the full weight of Trump's cognitive decline, malignant narcissism, and the dangerous impact these traits have on our democratic institutions. Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio We'll break down Trump's escalating authoritarian impulses—illustrated by the recent deployment of the National Guard in Los Angeles. This isn't a shock tactic; it's the predictable outgrowth of his autocratic ambitions. By twisting the truth and firing off false narratives, Trump and his cronies are setting the stage for repressive, martial law–style measures. The psychologists make it clear: we must stay alert if we're going to prevent this slide into tyranny. The conversation gets real as they draw stark parallels between historical dictatorships and Trump's reckless leadership. We hear about his impulsive decisions, glaring cognitive lapses, and the chaotic, almost self-destructive nature of his policies. Their message is blunt: Trump's chronic dishonesty and erratic behavior aren't just quirks—they're a fundamental threat to our democratic norms. Adding fuel to the fire, the episode features an eye-opening discussion with Dr. Aida Dua of Harvard Medical School. Dr. Dua lays it out: funding cuts aren't just numbers on a balance sheet—they represent a deliberate effort to dismantle American scientific innovation and global leadership. Dr. Siegel explains how these cuts risk stifling the very breakthroughs that keep our nation on the cutting edge of medicine and technology. Wrapping up, we take a close look at the public's response to Trump's warped governance. The roaring success of the “No Kings” rallies show a growing, collective cry for real democracy. Even amid the oppressive actions of ICE agents and the shocking assassination of a Minnesota politician, the steadfast resolve of peaceful protestors gives these psychologists—and all of us—a glimmer of cautious hope. Dr. Gartner and Dr. Siegel don't just analyze the mess—they issue a powerful call to action. They urge you to stay informed, be relentless in your scrutiny, and never back down from defending what's right. After all, if you have a platform, you have a responsibility to wield it in the fight against toxic leadership. Don't miss this riveting episode of Shrinking Trump as we expose the psychological underpinnings of one of the most dangerous political eras in our history. Subscribe now wherever you get your podcasts—on our site, iTunes, Spotify, Amazon Music, and iHeartRadio. Stay informed, stay engaged, and join us as we continue to unravel the truth behind this defining moment. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nicola Collister and Jerry Briggs talk to Peter Ryan about AI in CX We have talked many times on this podcast about AI and the hype aound what it can do for CX designers and managers. But what can it really do? We are being flooded with AI-themed ideas on LinkedIn daily, but it is also clear that many AI projects are failing (Gartner says that 85% of AI projects are failing at present). In this episode Peter Ryan aims to do some myth-busting. Where is AI in CX today? What are the real use cases and where is the hype? Peter talked to two CX leaders - in the UK and US - to discuss their thoughts on the realities of using AI in CX today... This episode features the guests: Nicola Collister CEO and Founder of Custerian - based in Bowden, near Manchester UK https://www.linkedin.com/in/nicola-collister-7b34ba2/ https://www.custerian.com/chat-to-us Jerry Briggs CEO and Owner of ApexCX - based in Washington DC, USA https://www.linkedin.com/in/jerryhbriggs/ https://www.linkedin.com/company/apexcx-customer-experience-support-services/ Interview led by Peter Ryan: https://www.linkedin.com/in/peter-ryan-montreal/ ---- Summary Mark Hillary and Peter Ryan discuss the hype cycle surrounding AI in customer experience (CX) with guests Nicola Collister and Jerry Briggs. They highlight the disparity between AI adoption in the US and China, noting that many US companies are still in the hype phase, while Chinese companies are using AI for practical applications. The conversation emphasizes the need for strategic AI implementation aligned with business goals, rather than just adopting AI for the sake of innovation. They also discuss the importance of understanding AI's limitations and potential negative impacts on both customers and employees. The guests stress the need for clear communication and realistic expectations from AI vendors and consultants.
Leadership. Heart. Grit. And all under the age of 40. Those are just some of the defining traits of the 2025 Class of Westfair Business Journal's 40 Under Forty honorees. Nearly 200 guests gathered on Thursday, June 12, 2025, at Serafresca at The IC in Stamford, Connecticut, to celebrate these rising stars, recognized for their resilience, innovation, and community impact. The event, launched in 2006 by Westfair Communications, shines a spotlight on young leaders making a difference across Fairfield County. Westchester Talk Radio was on site, with host Joan Franzino speaking with 40 Under Forty honoree Jaclyn Gartner, Founder and President of Happily Furever After Rescue, about her mission to save animals and inspire compassion through her nonprofit organization.
In this episode of Supply Chain Now, Scott Luton welcomes back Mike Griswold, Vice President Analyst at Gartner, to explore what sets the supply chain Masters apart from the rest. With companies like Amazon, Apple, Procter & Gamble, and Unilever topping the list, Mike unpacks the leadership behaviors, strategic investments, and operational models that have helped them sustain excellence year over year.From Amazon's $4 billion bet on rural delivery infrastructure to Apple's global shift in manufacturing strategy, the discussion reveals how today's top performers stay adaptive and resilient in the face of change. Mike also spotlights how inclusive design and sustainable packaging are redefining product development at P&G, and how Unilever is leaning into startup partnerships to accelerate innovation at scale.Jump into the conversation:(00:00) Intro(02:16) Kicking off with a fun fact(03:23) VHS memories and video rentals(07:25) Gartner supply chain top 25 overview(11:04) Amazon's major investment in dural Delivery(17:18) Apple's production shift to india and vietnam(22:34) P&G's innovations and the power of packaging(28:56) Unilever's 100+ accelerator program(34:49) Upcoming Gartner planning summits(35:22) Why attend the planning summits(38:12) Connecting with Mike GriswoldAdditional Links & ResourcesConnect with Mike Griswold: https://www.linkedin.com/in/mike-griswold-6a68922/ Learn more about Gartner: https://www.gartner.com/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Supply Chain Orchestration with SAP: https://bit.ly/4jFJn9qWEBINAR- In Chaos We Create: Bridging the Critical Raw Materials Gap Through Strategic Convergence: https://bit.ly/459BzIQWEBINAR- Tariff Watch - Unpacking the Latest Updates: https://bit.ly/3FvL2zNWEBINAR- When to Walk Away from Warehouse AI - and When to Go All In: https://bit.ly/4dFgCYqThis episode was hosted by Scott Luton and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/masterful-supply-chain-leadership-apple-amazon-unilever-1442
In this weeks' Scale Your Sales Podcast episode, my guest is Laura Erdem. Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US. In today's episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today's successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets. Welcome to Scale Your Sales Podcast, Laura Erdem. Timestamps: 00:00 Building Measurable Sales Impact 05:10 Effective Social Selling Strategies 08:21 Challenge: Effective Marketing Tracking 09:52 Optimizing Marketing and Sales Alignment 14:44 Marketing Strategy: Data vs. Gut Feeling 17:21 Prospect Questions Drive Content Creation 21:09 Optimizing Sales Metrics Effectively 25:16 Rethinking Sales: Seniority & Diversity 27:01 Introverts Succeed in Sales 29:39 Data-Driven Recruitment Strategy 33:12 Prioritize Quality Content https://www.linkedin.com/in/lerdem/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
At Gartner, our sustained success creates limitless opportunities for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. In this episode of Inner Workings, we spoke to two associates about their career journeys at Gartner. Hear from Peter Vail, Business Intelligence Manager, and Jessica L Bader, Associate Director, Communications, about what a career at Gartner can look like and their top tips for success.
On this episode of Embracing Erosion, Devon sits down with Rahim Kaba, the VP Analyst at Gartner, focused on the product marketing discipline.Together, they dive deep into the current high priority areas for product marketing organizations, common mistakes that are being made, how the function differs from early stage to enterprise, the emergence of Centers of Excellence, and the future outlook of the discipline. Enjoy the conversation!
Minoa is pioneering the value intelligence category, helping B2B companies transform how they sell by connecting product capabilities to customer outcomes. With $2.7 million in funding, the platform enables go-to-market teams to build personalized business cases at scale and move beyond feature-selling to value-based selling. In this episode of Category Visionaries, I sat down with Max Elster, CEO and Founder of Minoa, to explore his journey from product manager at CSP Co to building a platform that bridges the disconnect between product development and go-to-market execution. Topics Discussed: Minoa's evolution from solving internal product-to-GTM communication challenges The emergence of value engineers as a new role in B2B organizations Building and co-creating the "value-based selling tools" category on G2 Leveraging customer advisory boards for evangelism and network growth The shift toward AI-powered personalization in B2B sales processes Mid-funnel optimization strategies for reducing deal drop-off rates GTM Lessons For B2B Founders: Co-create categories with platforms early: Max successfully worked with G2 to establish the "value-based selling tools" category within six months by building genuine relationships with researchers and sharing market insights consistently. He explains, "I connected with different researchers... and just shared my thoughts. I didn't have actually any idea that they could be launching this category in the near future." B2B founders should proactively engage with category-defining platforms like G2 and Gartner by sharing authentic market observations rather than pushing for category creation. Optimize for AI-powered buyer research: Max discovered that prospects increasingly use ChatGPT and Perplexity to build vendor shortlists, and these tools reference G2 as a primary source. He notes, "If you are not there, if you're not existing in your category, it's going to be hard for ChatGPT to shortlist you." B2B founders should ensure their presence in authoritative databases and directories that AI tools commonly reference, as this represents a new channel for buyer discovery. Build strategic advisory networks with equity + recognition: Max created a "Star Path Collective" of advisors incentivized with equity shares and bottles of wine for successful referrals. His approach is refreshingly simple: "Just say, hey, we're trying to build this market... are you interested?" This generates warm introductions and ongoing strategic guidance. B2B founders should systematically identify potential advisors who are already bought into their vision and offer meaningful but not overcomplicated incentive structures. Focus on mid-funnel conversion, not just top-funnel generation: Max emphasizes that many companies obsess over lead generation while ignoring massive drop-offs in the middle stages. He explains, "You can solve everything around pipeline, but if you don't get your mid funnel right... you're also going to lose." B2B founders should analyze their CRM data to identify specific drop-off points and create targeted collateral and processes to address these conversion bottlenecks rather than simply generating more leads. Leverage customers as category evangelists: Max's most successful content and growth strategies center on customer stories and insights. He advises, "The customers are the best people to tell a story about what they have achieved with your product." Rather than creating generic thought leadership, B2B founders should systematically capture and amplify customer transformation stories, which serve dual purposes of social proof and category education. Maintain founder-led sales longer with AI augmentation: Max continues doing founder-led sales while building scalable processes, noting that AI tools enable small teams to maintain high personalization at scale. He believes this approach is more sustainable than rushing to hire sales teams. B2B founders should consider extending their founder-led sales phase by leveraging AI and automation tools rather than defaulting to rapid sales team expansion. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
The game development industry is in flux. From the intense pressure of the attention economy and global competition to the seismic shifts brought by Artificial Intelligence, how is the crucial role of the Product Manager evolving? Join us for an in-depth exploration of these critical questions, featuring a panel discussion, "The Evolution of the Product Manager," and an exclusive after-panel debrief. Hear directly from industry product leaders as they dissect the challenges and opportunities ahead. Speakers:* Oren Debi. Generative AI Lead & VP Product at SciPlay.* David Duong. Sr. Director of Product Management at Respawn Entertainment (Apex Legends).* Tim Hong. Head of Live Service Games at AWS for Games.* Lee Horn. Fmr. VP of Product & Game Director at Mountaintop Studios.* Joseph Kim. CEO at Lila Games.* Solomon Lichter. Sr. Director, Global Gaming at CleverTap.In this episode, you'll discover:The macro trends fundamentally altering game development. AI's current and future impact: from efficiency tool to "agentic AI" and the "PM+1" concept. The cultural divide between mobile and PC/console PM practices and why adaptability is key. Actionable strategies for PMs to thrive, including Gartner's "3 Returns" framework and the importance of "product velocity." Candid reflections on what it takes to succeed in this new era of game creation and management. Whether you're a studio executive, product manager, marketer, or passionate about the future of gaming, this discussion offers invaluable insights.EPISODE CHAPTERS:(Listen in order or jump to the sections most relevant to you)0:00:00 Introduction: Setting the Stage for the Evolving PMPart 1: Product x LiveOps Symposium Panel – The Product Manager in Flux0:04:24 Macro Trends Redefining Game Development (Attention Economy, Rise of China, LiveOps Resurgence) 0:11:19 AI in the Trenches: Separating Hype from Reality (Current Efficiency Gains in Art, Code, PM Tools) 0:14:31 The Evolving Product Manager: Mobile PM Agility vs. PC/Console Tradition (Solomon Lichter's initial thoughts) 0:16:59 The Evolving Product Manager: Resistance to PMs in PC/Console (Lee Horn's insights) 0:18:32 The Evolving Product Manager: Hiring for AAA – Fundamentals, Empathy, Communication (David Duong's insights) 0:21:01 The Evolving Product Manager: AI's Impact, Team Compression, and the "PM+1" Concept (Joseph Kim's insights) 0:26:36 Key Panelist Takeaways: Adapt or Die, AI Adoption, Design Thinking, the PM+1, and Live Ops Agents Part 2: The After-Panel Huddle – Deeper Reflections & Future-Proofing0:29:14 Industry's Hunger for Tactical AI Knowledge & Embracing Uncertainty 0:34:03 AI: From Feature to Foundational Orchestration (PM's Evolving Value, Gartner's "3 Returns" Framework begins around 0:42:41, "Product Velocity" as a North Star Metric specifically at 0:47:53) 0:55:46 Agentic AI: The Next Frontier in Live Ops (Understanding Agentic AI, Practical Applications, Data Strategy Prerequisite) 1:00:40 The Culture Clash Revisited: Adaptability as the Ultimate Competitive Edge (Mobile vs. HD, Failure to Adapt) Conclusion & Final Actionable Advice1:05:16 Your Roadmap for the Future of Game Product Management (Final Advice Introduction)1:05:47 Get Hands-On & Be Curious (Tim Hong's advice) 1:06:54 Build in Public & Learn Out Loud (Solomon Lichter's advice) 1:08:46 Embrace Continuous, Urgent Learning (Joseph Kim's advice) Follow us for more deep dives into game development, AI, and product management.
In this conversation, Dr. Chase Cunningham and Eric Krohn discuss the evolving landscape of cybersecurity, particularly focusing on the impact of AI and Zero Trust principles. They explore the challenges small and medium businesses face in adopting new technologies, the importance of risk management, and the need for a collaborative approach between technology and business strategies. The discussion also touches on the recent funding trends in cybersecurity startups and the role of AI in enhancing security measures while addressing the human element in cybersecurity practices.TakeawaysThe AI boom is reshaping the cybersecurity landscape.Zero Trust is becoming a standard practice in security.Risk management strategies must evolve with technology.AI can enhance cybersecurity but requires careful implementation.Small and medium businesses face unique challenges in cybersecurity.Funding for cybersecurity startups is on the rise.Collaboration between tech and business is essential for success.AI can help simplify complex cybersecurity processes.Understanding the human element is crucial in cybersecurity.The future of cybersecurity will be driven by innovation and adaptability.
This special episode formed part of FP&A Con 2025 which saw a record-breaking 1500 registrants. The guests: Nathan Bell, Managing Partner, VAi Consulting, is among the most in-demand experts. Bell has unique experience– having started in computer science, before leading finance teams at Native American Bank, Digital Media Trends and Gartner– where he advised hundreds of FP&A teams facing chaotic data situations). Anna Tioma former CFO of Sandoz and Softeq. Most recently she has pivoted to become a fractional CFO at Blend2Balance. Anna Yamashita, Solutions Consulting at Data Rails who has worked across SAS finance throughout her career where she helps FP&A teams implement modern performance management solutions. In this session: How AI is being applied in real FP&A workflows today Predictive analytics as the gold standard Getting to a single version of truth with AI ROI in AI Mastering Data Management Misconceptions about AI in finance and security Co-pilot, prompts Bonus: Security and AI
Andriy Burkov talks down dishonest hype and sets realistic expectations for when LLMs, if properly and critically applied, are useful. Although maybe not as AI agents. Andriy and Kimberly discuss how he uses LLMs as an author; LLMs as unapologetic liars; how opaque training data impacts usability; not knowing if LLMs will save time or waste it; error-prone domains; when language fluency is useless; how expertise maximizes benefit; when some idea is better than no idea; limits of RAG; how LLMs go off the rails; why prompt engineering is not enough; using LLMs for rapid prototyping; and whether language models make good AI agents (in the strictest sense of the word). Andriy Burkov holds a PhD in Artificial Intelligence and is the author of The Hundred Page Machine Learning and Language Models books. His Artificial Intelligence Newsletter reaches 870,000+ subscribers. Andriy was previously the Machine Learning Lead at Talent Neuron and the Director of Data Science (ML) at Gartner. He has never been a Ukrainian footballer. Related Resources The Hundred Page Language Models Book: https://thelmbook.com/ The Hundred Page Machine Learning Book: https://themlbook.com/ True Positive Weekly (newsletter): https://aiweekly.substack.com/ A transcript of this episode is here.
This episode explores:Maria Pia De Caro's approach to making her team “agility champions” that can rebuild and reimagine supply chain structures to support business goals. (1:32)Pernod Ricard's three pillars of supply chain productivity in today's evolving trade environment. (4:51)Balancing talent specialization and generalization across the supply chain. (11:14)Actionable advice for CSCOs navigating today's VUCA business environment. (16:38)Host Thomas O'Connor discusses Pernod Ricard's approach to supply chain productivity and agility with Maria Pia De Caro, the organization's EVP of integrated operations and sustainability and responsibility (S&R). They explore adjusting supply chain operations to deliver on business fundamentals like service, cost and cash, as well as how Pernod Ricard drives productivity in today's VUCA environment. They close the show with recommendations for CSCOs around boardroom communications that make the business stronger, more agile and faster in an environment where speed is crucial.Gartner clients interested in finding out more about this topic can access the following:Survive and Grow in This Volatile Tariff-Driven EconomyCSCOs Can Improve Their Influence With C-Suite StakeholdersAbout the Guest:Maria Pia De Caro is a seasoned leader in integrated operations and S&R, boasting over 25 years of global experience in supply chain and operations. Throughout her distinguished career, she has spearheaded multifaceted teams focused on engineering, manufacturing, M&A and supply chain innovation across renowned FMCG enterprises. Maria Pia's journey includes pivotal roles at Procter & Gamble, Mondelez, Unilever and Nomad Foods in diverse locations such as Italy, Belgium, the Netherlands, China and the U.K., before bringing her expertise to Pernod Ricard Group in 2023.
Author and professor Mauro Guillén joins the Talent Angle to explain how generational labels, such as “baby boomers” or “millennials,” can be counterproductive in the workplace. Guillén offers an alternative vision of a postgenerational society and advocates for a workplace in which individuals are not confined by their age. He urges HR leaders to instill a “perennial” mindset in their organizations to foster intergenerational collaboration and engage diverse talent pools. Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he is a professor of management and vice dean for the MBA for Executives Program. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic and technological developments. He has received Fulbright and Guggenheim fellowships, was honored with the Aspen Institute's Faculty Pioneer Award, and was elected to the Macro Organizational Behavior Society and the Sociological Research Association. Peter Aykens is chief of research in Gartner's human resources practice. He is responsible for defining research coverage within the practice and building and leading research teams that address clients' key initiatives. In prior roles at the firm, he spent over 25 years leading research teams focused on banking and financial services strategy, producing numerous studies that addressed business strategy, channels, marketing, customer experience and product issues in financial services. He holds a bachelor's degree in political science from St. Olaf College; a master's degree in international politics from the University College of Wales, Aberystwyth (now known as Aberystwyth University); and a master's degree and a doctorate in political science from Brown University.
In this episode, Gartner Director Analyst Amber Boyes discusses the reputation management challenges CCOs face and why it's more important than ever to shift away from a reactive approach to long-term, proactive strategy. The discussion includes typical misconceptions, guidance around reputation measurement and advice on adjusting for the impacts of AI.Amber Gallihar Boyes is a director analyst helping equip CCOs with reputation and brand management, crisis communications, PR and social media best practices. As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.Disclaimer: Gartner is an impartial, independent analyst of the Information Technology industry. All content provided by other speakers is expressly the views of those speakers and their enterprises. The information should not be construed as a Gartner endorsement of said enterprise's products or services.
James Harenchar is the President & CEO of Response Marketing Group, a consumer-data-focused marketing agency in Richmond, Va. As such, he is responsible for relationship development and account strategy at the independent agency, which offers marketing strategy/planning, data analytics, and interactive services. The agency serves many clients in the financial services, tourism, and healthcare sectors. RMG was founded in 1986 and their approach is consistent with the success gleaned from 35+ years of experience – data insights married to relevant messaging to the target audience. They are channel-neutral and work with select clients to define the KPIs that will drive revenue growth, customer growth, and increased asset values. They have developed several proprietary Ad Tech solutions that have introduced game-changing outcomes for DMOs across the US. In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG, which includes clients such as Arkansas Tourism, Georgia Tourism, Visit Savannah, Crested Butte, The Ritz Carlton, and The Resort Hotel Association among others. He is a thought leader within the tourism sector and a frequent speaker at the Southeast Tourism Society conference, Forrester Marketing Conference, Ad Federation, DestiCon, and Gartner. Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL from 2010-2014. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield, and Wells Fargo. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with James Harenchar: Website: www.rmg-usa.com X: https://www.twitter.com/RMG_USA_VA LinkedIn: https://www.linkedin.com/in/jharenchar/ Facebook: https://www.facebook.com/rmgusallc *E – explicit language may be used in this podcast.
Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7S--This is my 500th episode! In this episode, Ryan Staley discusses the challenges many organizations face with Microsoft Copilot and how to unlock its full potential. He shares insights from his experiences at a recent Gartner event and provides a step-by-step guide on how to leverage Copilot effectively. Staley emphasizes the importance of using advanced features and prompts to gain valuable insights and improve productivity. He also explores various use cases for Copilot, including developing business strategies and analyzing data, ultimately encouraging users to explore the tool's capabilities further.Strategic Implication: This is a step in the right direction to level the AI playing field for enterprise teams previously limited by tool restrictions.The Question Authority: If your organization restricts AI tool usage, have you audited what capabilities already exist within approved platforms?Share your experience—what AI capabilities do you see Copilot missing that still need to be unlocked?Chapters00:00 Unlocking Microsoft Copilot's Potential08:38 Advanced Use Cases for Copilot09:04 Conclusion and Future Insights
Your favorite psychologists, John Gartner and Harry Segal, follow the big terrible bill and the Donald/Elon break-up, while looking at video proof of the strong-armed tactics of ICE's masked enforcers. Also, journalist and political commentator Ahmed Baba returns for another conversation, as engaging as ever, to talk about this moment in politics and how to think about the way forward. Be sure to subscribe wherever you get your podcasts:Our siteSubscribe on iTunesSubscribe on SpotifySubscribe on Amazon MusicSubscribe on iHeartRadioThey argue that Trump's erratic leadership—driven by malignant self-interest—renders him woefully unprepared to withstand the pushback coming from both unexpected allies and traditional critics. Musk's very public denouncement, marking a sharp break from his former allegiance, highlights the deep vulnerabilities in Trump's approach. Equally unsettling is the recent video evidence capturing ICE's masked enforcers employing strong-armed tactics against immigrants. Dr. Segal scrutinizes these disturbing images, linking them to a broader, calculated strategy designed to erode democratic oversight and crush dissent. He warns that these aren't isolated actions but part of an orchestrated pattern of authoritarianism that threatens the very fabric of our institutions. Rejoining the conversation is incisive journalist and political commentator Ahmed Baba, whose sharp analysis deepens the discussion. Baba emphasizes that this turbulent moment in American politics necessitates a strategic, informed resistance—urging every citizen to remain vigilant and proactive in defending our democratic values. He points out how the Trump administration has repeatedly exploited legal loopholes, making civic engagement not just important, but essential. Throughout the episode, the dialogue weaves together psychological insight with raw political critique. Dr. Gartner zeroes in on the perils of Trump's impulsivity, noting that his personal flaws not only undermine legislative efforts but also sow discord within his own ranks. Concurrently, Dr. Segal champions the resilience of civil society—from grassroots activists to principled judges and steadfast political figures who are mounting a formidable resistance. In wrapping up, Dr. Gartner and Dr. Segal deliver a stirring call to action: remain engaged, scrutinize power relentlessly, and stand firm in defense of democratic norms. They remind us that understanding the psychology behind authoritarian tactics is our most potent tool for countering them. Only through informed dialogue and concerted action can we hope to reclaim our nation's future from the corrosive grip of toxic leadership. Don't forget—subscribe wherever you get your podcasts: on our site, iTunes, Spotify, Amazon Music, and iHeartRadio. Join us as we continue to dissect the dynamic interplay of psychology and politics, and ensure that every act of authoritarian overreach is met with unwavering resistance. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO survey.Find links to every article mentioned right here on SoundsProfitable.com
In this episode of Life of a CISO, Dr. Eric Cole reconnects with longtime friend and cybersecurity legend Dr. Anton Chuvakin, whom he has known for over 25 years. The conversation opens with reflections on their decades-long professional journey and transitions into a deep dive into Anton's current work at Google Cloud's Office of the CISO. Anton shares how his team supports secure cloud and AI adoption—not as traditional field CISOs focused on sales—but as strategic advisors and researchers helping clients understand and implement Google's advanced security models. The discussion spotlights Google's internal use of Zero Trust architecture, highlighting how Google eliminated the need for VPNs over a decade ago. Anton explains how this approach—initially pioneered through Google's BeyondCorp—combines stronger security with greater usability, a rare balance in cybersecurity. Dr. Cole presses into why more companies haven't adopted Zero Trust, prompting Anton to emphasize the power of organizational inertia. Drawing from his years at Gartner, Anton notes that despite the proven benefits, many enterprises resist change due to legacy systems and mindset barriers. This episode offers a compelling look at the evolving landscape of enterprise security and the importance of embracing innovation over outdated habits.
Your favorite psychologists, Dr. John Gartner and Dr. Harry Segal, return after a forced hiatus (watch the opening of the show for details) to dissect the growing pushback from the courts against Trump's tariffs and his attacks on Harvard—while also diving into revelations surrounding the Biden mental health cover-up. Joining them this week is Joe Caiazzo, a seasoned political strategist and partner at 1788 Media, who brings his expert perspective to the conversation. Be sure to subscribe wherever you get your podcasts: Our site Subscribe on iTunes Subscribe on Spotify Subscribe on Amazon Music Subscribe on iHeartRadio In their latest session, Dr. Gartner and Dr. Segal examine the chaotic nature of Trump's policies, emphasizing how his psychological profile—marked by malignant narcissism and cognitive decline—directly fuels his erratic governance. The duo makes a compelling case that Trump's impulse-driven decision-making and abuse of executive power are fundamental to understanding his failed attempts to impose extreme tariffs and retaliate against institutions like Harvard. The judiciary has emerged as a crucial check against Trump's overreach, as courts increasingly block his illegal actions. Dr. Segal highlights key legal victories, such as the halt of Trump's baseless tariffs and the judicial rebuke of his administration's efforts to restrict Harvard's enrollment of international students. These rulings are pivotal in safeguarding constitutional principles and pushing back against executive authoritarianism. Meanwhile, the podcast pivots toward a hard-hitting moment of self-examination, as Dr. Gartner reflects on the newly uncovered truths about President Biden's cognitive struggles. Acknowledging their initial misjudgments, the hosts emphasize the necessity of transparency in leadership and discuss how the Biden administration's mismanagement of his decline has eroded public trust and weakened democratic integrity. Dr. Gartner stresses that owning up to analytical mistakes is essential for providing a more accurate political lens moving forward. Political strategist Joe Caiazzo deepens the discussion with his insider take on the need for generational change within the Democratic Party. He underscores the importance of meeting voters where they are, broadening the party's coalition, and prioritizing outreach that resonates with working-class Americans. Caiazzo argues that real engagement—not distant rhetoric—is key to revitalizing Democratic momentum. As the conversation intensifies, the psychologists connect political strategy with psychological insight, illustrating how cognitive tendencies shape leadership behavior. Dr. Segal and Dr. Gartner reveal how psychology not only explains political motivations but also serves as a powerful tool for anticipating and countering authoritarian tactics. The episode concludes with a powerful call to action: resist authoritarianism, stay vigilant, and engage actively in preserving democratic values. Dr. Gartner and Dr. Segal emphasize that knowledge, awareness, and psychological insight remain vital weapons against political chaos. Stay tuned as Shrinking Trump continues to tackle the intersection of psychology and politics—providing deep, necessary analysis in this defining era. Learn more about your ad choices. Visit megaphone.fm/adchoices