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Everyone’s journey through the arts starts somewhere, and for Shopify’s managing editor Sal Patel, you can probably trace it back to improv class. Listen to our Hotseat interview as Sal tells us about what it’s like to go from professional suit to starting one of the world’s first Instagram film festivals and now pioneering the mission-based content space. You ready? Listen to Version Control episode 59 NOW
Where are all the women? This week we chat with Sal Patel about the lack of gender parity in The Oscars nominations. We chat broadly about the film industry in both Hollywood and in Canada. We learned that in 2018 only 4% of the top 100 grossing films were directed by women.
Sal Patel is the new Managing Editor at Shopify and is based in Toronto, Canada. Before recently going to Shopify, he worked at The Toronto International Film Festival (TIFF) as the Managing Digital Content Producer for 5 years. He oversaw strategy, production and distribution of TIFF Digital Studio content, which is editorial, podcasts, video, social and photography. He grew TIFF’s audience by 66% and engagement by 1700% in 15 months in partnership with Apple, CNN, Facebook, Instagram, Snapchat and Twitter. Sal Patel: www.instagram.com/datsalpatel www.twitter.com/datsalpatel Ryan Freeman: www.losslesscreative.com www.instagram.com/itsryanfreeman WORKSHOP: www.workshoppodcast.com www.losslesspodcasts.com
On this episode of Marketing Jam, Darian Kovacs talks to Sal Patel, who is Managing Content Producer for the Toronto International Film Festival (TIFF). This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. TIFF is currently one of Canada's top international events. Every year the global film industry descends upon Toronto to celebrate the best in film. But TIFF is not just about the week-long festival. That's where Sal Patel comes in. In his role, Patel leads the strategy and production of TIFF's original content year round. On the show, Darian and Sal chat about how TIFF uses live video to invite the world to the festival, the use of video on different social platforms, Instagram as an emerging video platform, and the idea of "always following the growth." Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow TIFF: Website - https://www.tiff.net/ Twitter - https://twitter.com/TIFF_net Facebook - https://www.facebook.com/TIFF Instagram - https://www.instagram.com/tiff_net/ YouTube - https://www.youtube.com/user/TIFF Follow Sal: LinkedIn - https://ca.linkedin.com/in/sal-patel-2128683b