Brand Venture XII with Robert V. Kozinets

About Robert V. KozinetsRob Kozinets Robert V. Kozinets is widely recognized as the inventor of netnography, and a social media marketing and research authority. He has authored and co-authored over 100 pieces of research, usually about the intersection of technology, media, brands, and consumer collectivities, including three books—two of them Sage methods books directed at the needs of researchers. Currently, he is Associate Editor of the Journal of Marketing and the Journal of Retailing, an Academic Trustee of the Marketing Science Institute, and is on the Policy Board of the Journal of Consumer Research. He is Professor of Marketing at York University’s Schulich School of Business, where he is also Chair of the Marketing department. He is grateful to have a chance to visit with students and fellow scholars in Innsbruck.