Podcasts about consumer research

I interviewed 60 Brits to debunk one of psychology's greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I'm not convinced it really works. In five separate experiments, I tested it. Does priming work, or is it a myth?  The studies:  Authenticity study: https://ibb.co/5W14DM2N Creativity study: https://ibb.co/FbxxNMDf Guilty study: https://ibb.co/XrTLXrY4 Anchoring + priming study: https://ibb.co/99LLw7G9 Reading time study: https://ibb.co/LDYc18yF ---  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ Learn more about Voxpopme: https://www.voxpopme.com/ ---  Sources:  Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230–244. Chernev, A. (2011). Semantic anchoring in sequential evaluations of vices and virtues. Journal of Consumer Research, 37(5), 761–774. Doyen, S., Klein, O., Pichon, C. L., & Cleeremans, A. (2012). Behavioral priming: It's all in the mind, but whose mind? PLoS ONE, 7(1), e29081. Fitzsimons, G. J., Chartrand, T. L., & Fitzsimons, G. M. (2008). Automatic effects of brand exposure on motivated behavior: How Apple makes you “think different”. Journal of Consumer Research, 35(1), 21–35. Goldsmith, K., Cho, E., & Dhar, R. (2012). Priming creativity: The effects of subliminal priming on creative problem solving. In Z. Gürhan-Canli, C. Otnes, & R. Zhu (Eds.), Advances in Consumer Research (Vol. 40, pp. 472–473). Association for Consumer Research. Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. Kahneman, D. (2012, September 26). A letter to the priming research community [Open email].

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brand betrayal triggers actual psychological pain and revenge-seeking behavior, making betrayed customers far more dangerous than merely dissatisfied ones.Topics covered:  [01:00] "Insights into the Experience of Brand Betrayal: From What People Say and What The Brain Reveals"[02:00] When brands don't disappoint but actually betray[03:00] Brand betrayal creates deep psychological loss[05:00] Brain scans reveal betrayal activates pain centers[07:00] How Domino's recovered from brand betrayal To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Reimann, M., MacInnis, D. J., Folkes, V. S., Uhalde, A., & Pol, G. (2018). Insights into the experience of brand betrayal: From what people say and what the brain reveals. Journal of the Association for Consumer Research, 3(2), 240–254. https://doi.org/10.1086/697077 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Dave Lundahl is passionate about applying consumer insights to create a cleaner, healthier, and happier world through innovation. In 2003, he founded InsightsNow with a vision to apply behavioral science to advance product innovation. This led to the publication of Breakthrough Food Product Innovation Through Emotions Research (2011), receiving the Disruptive Innovation Award from NextGen Marketing Research (2017), securing a U.S. patent for measuring implicit reactions (2024), and now being honored with the 2025 IFT Lifetime Achievement Award for Sensory and Consumer Science. He gives back as a member of the Advisory Boards for the Department of Food Science & Technology and the Marketing Programs in the College of Business at Oregon State University.   https://www.linkedin.com/in/david-lundahl-a6bb45/ https://www.linkedin.com/company/insightsnow/about/ https://insightsnow.com/  

Nick Rothwell is joined by Jeff Albert, Associate Professor at Georgia Tech, and Paul McCabe, Senior Vice President of Research and Innovation at Roland, to discuss the 2025 Guthman Musical Instrument Competition - an annual event showcasing new technologies and innovations in music.Chapters00:00 - Introduction01:10 - Jeff Albert And Georgia Tech05:02 - Paul McCabe And Roland's Future Design Lab10:17 - Judging The Guthman Competition12:06 - Getting Hands-On With The Instruments13:45 - Getting The Back Stories From The Creators 15:11 - A Wide Range Of Instruments And Technologies17:37 - Face-To-Face Demos And Performances18:45 - The Origins Of The Guthman Competition21:33 - The 2025 Winner: Chromaplane24:55 - 3rd Place: Adult Corythosaurus30:34 - How The Instruments Are JudgedThe Guthman Musical Instrument CompetitionThe Guthman Musical Instrument Competition began in 1996, founded by Georgia Tech alumnus Richard Guthman in tribute to his wife Margaret, a talented pianist. Originally a jazz piano contest, it grew steadily over a decade, drawing students from dozens of US states.As Georgia Tech's music landscape evolved, introducing a Music Technology Master's in 2006 and launching the Georgia Tech Center for Music Technology in 2007, the competition shifted focus. In 2009, it was re-imagined as the Guthman Musical Instrument Competition, celebrating innovation in musical instrument design. Now an international event, it attracts inventors from across the globe. From experimental prototypes to market-ready products, entrants showcase their creations live, competing for recognition as the most groundbreaking idea in music technology.https://guthman.gatech.edu/Jeff Albert BiogAn Associate Professor and Interim Chair at Georgia Tech, Jeff Albert's areas of research and creative practice include improvisation and interaction, jazz performance, performance paradigms for live computer music and audio production. He has performed in concerts and festivals in the U.S and throughout Europe, and contributed as a performer, producer, or engineer on over 60 recordings, including the 2017 Grammy winner for Best Traditional Blues Album. He has been named a Rising Star in the DownBeat Critics Poll and his album Unanimous Sources was named a Top 10 album of 2020 by Jan Garelick in the Boston Globe. Albert received his B.M. from Loyola University New Orleans, and his M.M. from the University of New Orleans. In May of 2013, he became the first graduate of the PhD program in Experimental Music and Digital Media at Louisiana State University, where he was a founding member of the Laptop Orchestra of Louisiana (LOLs).https://jeffalbert.com/Paul McCabe BiogPaul McCabe is the Senior Vice President of Research and Innovation at Roland, where he has spearheaded the development of the Future Design Labs. Under his leadership, this global R&D team of engineers and researchers has been dedicated to exploring and harnessing emerging trends, fostering innovation, and shaping the global creative landscape for the next 50 years. In addition to his work at Future Design Labs, Paul also brings his expertise to Roland's Central Marketing Group, where he provides executive leadership to Consumer Research and Insights. Throughout his career, Paul has held numerous leadership positions, including VP of R&D and Strategic Partnerships, VP of Global CX and VP of Global Marketing. At Roland Canada, he served in various key roles such as President & CEO, COO, Product Manager, Marketing Communications Manager, Technical Marketing and Product Specialist.https://mccabepaulj.com/https://www.instagram.com/mccabep/Nick Rothwell BiogNick Rothwell is a composer, performer, software architect, coder and visual artist. He has built media performance systems for projects with Ballett Frankfurt and Vienna Volksoper, composed sound scores for Aydın Teker (Istanbul / Kapadokya), Shobana Jeyasingh, AWA Dance, Luz&Mannion Dance (Flamenco) and Undercurrent Theatre, programmed physical media sculptures with Simeon Nelson and Rob Godman, live coded in Mexico and in Berlin with sitar player Shama Rahman, collaborated with the body>data>space collective in Prague, Paris and Dresden, written software for Studio Wayne McGregor, Beinghuman in Kathmandu, the Pina Bausch Foundation and Nesta's FutureFest, consulted for Tate Modern, and developed algorithmic visuals for large-scale outdoor projections in Poland, Estonia, the Cambridge Music Festival and Lumiere (London / Durham). He has taught design at CODE Berlin and currently runs the Computer Science undergraduate course at University of the Arts London.Project Cassiel - https://cassiel.comCatch more shows on our other podcast channels: https://www.soundonsound.com/sos-podcasts

The Illinois Corn Marketing Board is actively working to build consumer confidence in modern agriculture and Illinois corn. In this Managing for Profit, Lindsay Croke, Director of Communications and Marketing at Illinois Corn, explains how important research is for guiding corn checkoff outreach. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Making a simple consumer choice has become a minefield of moralizing and shame. It's not enough to buy the right products, you have to use them in the right way. Returning guest Dr. Ela Veresiu, Associate Professor of Marketing at the Schulich School of Business, studies how consumer behaviour is moralized. With her co-authors, she has identified four scripts that people follow in taking a moral position on the products and services they use: hygienic, improvement, holistic, and indulgent. In this interview, she explains how policy makers can apply these insights to influence public behaviour, and how companies can position their products to align with morally desirable end-states, leaving consumers to choose their own moral path to that end. Hosted and produced by Cameron Graham, Professor of Accounting at York University. Podcast or Perish is produced with the support of the Schulich School of Business. Visit our website at podcastorperish.ca.  

Dr. Andreea Botezatu earned her bachelor's and master's degrees in Oenology and Agricultural Management in Romania before working as a commercial winemaker in Europe and Canada. She later obtained her PhD in Oenology from Brock University in Canada, where she also completed a postdoctoral position. Currently an Associate Professor and Extension Enology Specialist at Texas A&M University, Dr. Botezatu's research focuses on wine aroma, fault remediation, and overall quality, utilizing both chemical and sensory analysis. She also investigates Texas wine consumer attitudes and is exploring the application of emerging technologies like blockchain and LLMs in the wine and sensory fields. Dr. Andreea Botezatu on LinkedIn: https://www.linkedin.com/in/andreeabotezatu/ Visit the Texas Viticulture & Enology Facebook Page Enology Youtube Channel: https://www.youtube.com/channel/UC5Oo5L0jMLR57IuUb0XmBxQ To learn more about Aigora, please visit www.aigora.com

In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Khary Campbell, VP of Consumer Research & Insights at Comcast, on how creating in-context learning capabilities like virtual reality shelf sets can streamline innovation, how embedding empathy into research through real-life consumer interactions creates business value, and why asking “how might we?” is the mindset shift every insights leader needs to drive transformation.

In this return appearance on the Maffeo Drinks podcast, Paul Thomas, whom host Chris Maffeo dubs "the king of insights," shares wisdom on how to escape the marketing "ivory tower" and understand real consumer behavior.Paul advocates for marketers to personally observe products in various venues rather than relying solely on data. The conversation examines how brands should adopt occasion-based marketing over demographic targeting, striking a balance between aspirational positioning and pragmatic distribution strategies. Paul critiques the research industry's shift toward "faster and cheaper" methodologies at the expense of quality, encouraging brands to conduct fewer but better studies.The episode concludes with advice on creating an "insight ecosystem" that balances qualitative observations with quantitative data, emphasizing the value of curiosity in understanding how consumers interact with drink brands in different contexts.(00:00) - to Maffeo Drinks Podcast (00:19) - Back a Special Guest (01:00) - into Key Topics (02:00) - Consumer Insights (05:46) - Reality of Market Segmentation (07:57) - for Brand Placement (14:09) - Importance of Research (31:56) - Qualitative and Quantitative Data (36:18) - Thoughts and Wrap-Up

On behalf of Michigan dairy farmers, United Dairy Industry Michigan is creating, messaging, and programming ways to encourage consumers to eat more dairy. Sarah Woodside, vice president of marketing and communications, says UDIM is conducting consumer research to better understand the Michigan consumer and their dairy habits.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's episode, host Jess Gaedeke is joined by Khary Campbell, VP of Consumer Research & Insights at Comcast, to explore how immersive, in-context learning unlocked innovation at General Mills, why true empathy starts with stepping outside the office and into people's homes, and how frameworks like “How might we…” can reshape the future of research, tech, and leadership.

In this conversation, Vilma Livas, Chief Marketing Officer at Nature's Bakery, discusses the brand's purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. We touch on the impact of the company's acquisition by Mars and how it has allowed for growth and innovation, particularly with new products like the Oatmeal Crumble and Hearty Bar. Vilma shares insights into her consumer-centric approach to product development and the importance of both consumer insights and retail partnerships in launching new products in the CPG industry. She shares the background behind the development of Nature's Bakery's newest innovation — the Hearty Bar. Then we wrap up by discussing Vilma's involvement with Women on Boards, advocating for greater representation of women in leadership roles, and her vision of a better world which includes democratizing access to healthy food options for all consumers. Takeaways:Nature's Bakery aims to nourish families and make healthy snacking accessible.The brand focuses on convenience, offering products that are easy to consume on the go.Consumer research revealed a full family audience for their snack bars, from toddlers to grandparents.The product design emphasizes great taste and better-for-you attributes.The acquisition by Mars has provided resources for scaling and innovation.Nature's Bakery maintains a commitment to its brand purpose despite ownership changes.The product development process starts with identifying consumer needs and iterating ideas.Collaboration with diverse teams enhances creativity in product development.The Oatmeal Crumble was developed to address the need for convenient breakfast options.A consumer-centric approach is crucial for successful product innovation. It's crucial to put personal bias aside for better outcomes.Retailers have their own goals that must be understood.Empathy in business relationships leads to better partnerships.Involving retailers early in product development increases success.Healthy snacks must appeal to both parents and children.Women are underrepresented in board positions despite their influence.Accessibility to healthy food is a significant issue.Consumer demand drives the need for better food options. Sound Bites:“Everything we do is this balance of three things that we hold dear: 1 - great taste; 2 - better-for-you; and 3 - accessibility.”“Start with the consumer. What's the job to be done? What is the problem we're trying to solve here?”“Being owned by a much larger organization has allowed us to accelerate the rate at which we can scale.”“Stay focused on the goal, not the path that we're taking to get there.”"Retailers are gatekeepers to the shelf.""Be empathic, show up and learn.""Kids are very discerning about their snacks."“If you think about the purchasing power of women, you would expect to see that they also influence the direction and course of companies, but they're not at the table.”“A better world is one where we've democratized better for you food, by making it available and accessible to all.” Links:Vilma Livas on Linkedin - https://www.linkedin.com/in/vdlivas/Nature's Bakery - https://naturesbakery.com/Nature's Bakery on Instagram - https://www.instagram.com/naturesbakery/Nature's Bakery on Facebook - https://www.facebook.com/naturesbakery/Nature's Bakery on TikTok - https://www.tiktok.com/@naturesbakeryNature's Bakery on YouTube - https://www.youtube.com/@naturesbakery1316Nature's Bakery on LinkedIn - https://www.linkedin.com/company/nature-s-bakery/…Women on Boards - https://www.wobproject.com/Women on Boards on LinkedIn - https://www.linkedin.com/company/wob-project/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Nature's Bakery and Brand Purpose06:03 - Understanding the Family Focus in Healthy Snacking08:58 - The Importance of Convenience and Product Design12:12 - Balancing Taste, Value, and Health in Product Development14:55 - Navigating Brand Growth and Acquisition Challenges18:07 - Leveraging Resources from Larger Corporations21:08 - Innovations: Oatmeal Crumble and Hearty Bar23:51 - The Product Development Process Explained26:56 - Iterating Ideas and Consumer-Centric Design32:30 - Consumer Insights and Retail Partnerships38:12 - Innovating with the Hearty Bar43:28 - Empowering Women on Boards48:38 - Personal Favorites and Future Trends53:47 - A Better World Through Accessible Food

What I didn't expect when we first logged into Riverside.fm for the podcast...was his opening remarks. "I am a bit bi-polar, dyslexic, a recovering alcoholic, and diagnosed with ADHD." and my response was "Is that it?" Then that turned into what I expect to be a series of episodes because forty-five minutes just ain't enough time. In this engaging episode of "Wine Talks," I sit with Tim Hanni, a Master of Wine, to delve into the fascinating world of wine. Tim reveals historical insights, such as the original negative meaning of "terroir," and explains how wine education often overlooks the diverse perceptions and preferences of consumers. Tim shares his unconventional path to becoming a Master of Wine, highlighting his personal challenges with dyslexia and alcoholism. The conversation shifts to address the wine industry's failure to adapt to modern consumers, emphasizing the need for a deeper understanding of sensory individualism and adaptive marketing strategies. Tim critiques the industry's elitism and disconnect from wine's rich history, pointing out that even acclaimed wines like those from Bordeaux were traditionally sweet. This episode is a thought-provoking critique of the wine world, stressing the importance of embracing diversity in wine perceptions and learning. The term "terroir" originally had a negative connotation, referring to "soiled wine" which was of poor quality, much like soiled diapers. Tim Hanni, the guest of the podcast, is a Master of Wine who became one of the first two Americans to earn this prestigious title, despite having dyslexia, ADHD, and being a recovering alcoholic. Master Sommelier and Master of Wine programs differ substantially, with the latter focusing more on the business and science aspects of wine rather than purely service. Historically, French champagne was incredibly sweet, sometimes even sweeter than Coca Cola, challenging modern perceptions of what "fine" wine should be. Have at it folks...this really is some crazy stuff.

Dal Perio is a Senior Manager of Sensory & Product Insights at Starbucks, with 30 years of experience in Sensory Science, Consumer Research, and Marketing Research across seven Fortune 500 companies including Johnson & Johnson, Diageo, and Unilever.   His expertise spans Product Innovation, Consumer Research, Quality Assurance, and Product Testing. At Starbucks, he focuses on Sensory & Product Insights for various channels, ensuring optimal research solutions. He's actively involved in numerous professional sensory organizations and was mentored by Rose Marie Pangborn.   To be put in touch with Dal, please contact Aigora. To learn more about Aigora, please visit www.aigora.com

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte's insights accelerator model for creating powerful deliverables, and the importance of storytelling, clarity, and emotional engagement in visualizations.

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out.  You'll learn: Why the phrase “Food Shot Through Guns” helped sell more cereal.  How a sewing machine manufacturer increased his sales 9-fold.  The four predictions Hopkins got wrong.  And evidence-backed studies that reveal what he got right.  ---- Download the Reading List: https://nudge.kit.com/readinglist Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  ---- Sources: BBC. (2016). Corsodyl: How an unnerving ad campaign works. BBC News. Behavioural Insights Team. (2013). Applying behavioural insights to charitable giving. Government & Society. Berger, J., Moe, W. W., & Schweidel, D. A. (2023). What holds attention? Linguistic drivers of engagement. Journal of Marketing, 87(5). https://doi.org/10.1177/00222429231152880 Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5). https://doi.org/10.1287/mksc.1090.0557 Harris, K. [Kamala Harris]. (2024, March 1). Enemy Within | Harris-Walz 2024 [Video]. YouTube. https://www.youtube.com/watch?v=YQnugO8SEx0 Hopkins, C. (1923). Scientific advertising. Printers' Ink Publishing Company. Hüttel, B. A., Schumann, J. H., & Wagner, C. J. (2018). How consumers assess free e-services: The role of benefit-inflation and cost-deflation effects. Journal Name, 21(3). Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. Monnier, A., & Thomas, M. (2022). Experiential and analytical price evaluations: How experiential product description affects prices. Journal of Consumer Research, forthcoming. https://doi.org/10.2139/ssrn.4046802 Pick, D. F., Sweeney, J., & Clay, J. A. (1991). Creative advertising and the von Restorff effect. Psychological Reports, 69(3, Pt 1), 923–926. https://doi.org/10.2466/PR0.69.7.923-926 Rogers, T., & Lasky-Fink, J. (2023). Writing for busy readers: Communicate more effectively in the real world. Schindler, R. M., & Yalch, R. (2006). It seems factual, but is it? Effects of using sharp versus round numbers in advertising claims. Advances in Consumer Research, 33, 586-590. Association for Consumer Research. Sutherland, S. (1992). Irrationality. Pinter Publishers. Trump, D. J. [Donald J Trump]. (2023, September 12). Wolves [Video]. YouTube. https://youtu.be/pxz9sxUqgsE Weiner, M. (Writer), & Draper, M. (Director). (2008). Mad Men (Season 1, Episode 11) [TV series episode]. In M. Weiner (Producer), Mad Men. Lions Gate Television.

Joining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA. From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA.

This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.

Head of Consumer Research at Finder, Graham Cooke, joins Mark to discuss how grocery prices have risen by 30% during the Albanese Government's first term — and the shortcuts consumers are taking to make ends meet.See omnystudio.com/listener for privacy information.

While we think we’re an honest bunch, one in 10 Australians have admitted to lying about their salary for various reasons.See omnystudio.com/listener for privacy information.

Send us a textIt's a quick hit Friday Flex covering key takeaways from our Consumer Research report!Support the show

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're thrilled to welcome back Mike Black, former CMO and current Chief Growth Officer at Profitero.  We'll be diving into key insights from Profitero's latest reports, exploring the ROI of improving search placement and the vital role that ratings and reviews play in driving success.  Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Mike discuss: Introduction and Welcome: Mike Black's background Profitero's Report Series Background on Profitero and its role in E-Commerce analytics. The digital shelf concept and its components. The need for factual ROI data to support digital investment. Impact of Search Placement on ROI Importance of moving from page two to page one in search results. Stats on sales increase with better organic placement. The difference in ROI between organic and paid search placements. Consumer Research and Behavior Shoppers researching product reviews online even while in-store. Importance of reviews in omni-channel influence. The challenge of internal silos in brand side teams handling reviews. Review Importance and Strategy Sales impact of moving reviews from below four stars to four stars. Review velocity significance in achieving high organic search ranking. The connection between review quality and sales. Future of Profitero Reports Upcoming updates and new benchmarks in content reports. Profitero's focus on deeper content analytics and recommendations. Invitation to provide ideas or questions for future research.

It's another classics episode. This time Kathryn McGarvey + I unpack Rumpelstiltskin. Using a business lens on the old fairy tale, we uncover a need for deep research, client testing + the power of overhearing the right information.  Kathryn McGarvey is a seasoned marketer, client researcher + founder of Nosy HQ. She's got a sharp eye for insights, a passion for problem-solving + a fabulous giggle. Look for more episodes in this Classics strand. There're some absolute corkers such as Jack and the Beanstalk discussed with a mediator + The Emperor 's New Clothes unpacked with a branding expert. Genius (if I do say so myself). Kathryn's LinkedIn: linkedin.com/in/kathryn-mcgarvey Kathryn's Website: nosyhq.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable insights from their book The Housefly Effect, revealing seven marketing psychology tips you can use to grow your business.  You'll learn: How scarcity drives demand, from pineapple rentals to volume-limited products. Why a $5 apology voucher boosted Uber's revenue (feat. reciprocity principle). How Tropicana's rebrand taught marketers a costly lesson about habits. Why "95% fat-free" yoghurt sells better than "5% fat" (feat. framing effect). The clever way airlines manage flight-time expectations to keep customers happy. ---- Get the book: https://bedfordsquarepublishers.co.uk/book/the-housefly-effect Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources: van den Broek, E., & den Heijer, T. (2024). The Housefly Effect. Bedford Square Publishers. Bundesliga study | Brandes, L., & Franck, E. (2012). Social preferences or personal career concerns? Field evidence on positive and negative reciprocity in the workplace. Journal of Economic Psychology, 33(5), 925–939 McFlurry sales boosted by 55% | Walsh, N. (2024). Tune in: How to make smarter decisions in a noisy world. Bedford Square Publishers. Uber $5 apology | Halperin, B., Ho, B., List, J. A., & Muir, I. (2019). Toward an understanding of the economics of apologies: Evidence from a large-scale natural field experiment (No. w25676). National Bureau of Economic Research. https://doi.org/10.3386/w25676 Berger, J. (2013). Contagious: Why things catch on. Simon & Schuster. Gu, Y., Botti, S., & Faro, D. (2013). Turning the page: The impact of choice closure on satisfaction. Journal of Consumer Research, 40(2), 268–283.  Martin, S. J. (2024). Influence at work: Capture attention, connect with others, convince people to act. [Paperback]. Economist Edge. Yuan, Y., Liu, T. X., Tan, C., Chen, Q., Pentland, A., & Tang, J. (2020). Gift contagion in online groups: Evidence from WeChat red packets.

Making Cents of Money: Episode 99 – Financial Socialization: https://soundcloud.com/idfpr/episode-99-financial-socialization?utm_source=clipboard&utm_campaign=wtshare&utm_medium=widget&utm_content=https%253A%252F%252Fsoundcloud.com%252Fidfpr%252Fepisode-99-financial-socialization Making Cents of Money: Episode 94 – Cost of Living: https://soundcloud.com/idfpr/episode-94-cost-of-living?utm_source=clipboard&utm_campaign=wtshare&utm_medium=widget&utm_content=https%253A%252F%252Fsoundcloud.com%252Fidfpr%252Fepisode-94-cost-of-living Klontz Money Scripts Quiz: https://www.bradklontz.com/moneyscriptstest Get Saavy Webinar: Budget Hacks: https://www.youtube.com/watch?v=X2p09ddcB4Q FTC Fraud Report: https://reportfraud.ftc.gov FBI Internet Crime Complaint Center: https://www.ic3.gov Christy, K., Welter, T., Dundon, K., Valandra, & Bruce, A. (2022). Economic Abuse: A Subtle but Common Form of Power and Control. Journal of Interpersonal Violence, 37(1–2), NP473–NP499. https://doi.org/10.1177/0886260520916264 Eickmeyer, K. J., Manning, W. D., Longmore, M. A., & Giordano, P. C. (2023). Exploring the Married-Cohabiting Income Pooling Gap Among Young Adults. Journal of Family and Economic Issues, 44(4), 990–1006. https://doi.org/10.1007/s10834-023-09885-0 Granados, W. (2025, January 28). NRF survey: Valentine's day spending reaches record $27.5 billion. NRF National Retail Federation. https://nrf.com/media-center/press-releases/nrf-survey-valentine-s-day-spending-reaches-record-27-5-billion Klontz, B., Britt, S. L., Mentzer, J., & Klontz, T. (2011). Money Beliefs and Financial Behaviors: Development of the Klontz Money Script Inventory. Journal of Financial Therapy, 2(1). https://doi.org/10.4148/jft.v2i1.451 Koochel, E. E., Markham, M. S., Crawford, D. W., & Archuleta, K. L. (2020). Financial Transparency Scale: Its Development and Potential Uses. Journal of Financial Counseling and Planning, 31(1), 14–27. https://doi.org/10.1891/JFCP-18-00009 Li, X., Khan, M. A., Xiao, J. J., & Kong, D. (2024). Actions for solutions: Financial behaviors, power (im)balance, and economic abuse among Chinese young adults in non-marital cohabitation. Journal of Social and Personal Relationships, 41(6), 1554–1576. https://doi.org/10.1177/02654075241227125 Olson, J. G., & Rick, S. I. (2023). Subjective Knowledge Differences within Couples Predict Influence over Shared Financial Decisions. Journal of the Association for Consumer Research, 8(4), 378–389. https://doi.org/10.1086/726430 Romo, L. K. (2015). An Examination of How People in Romantic Relationships Use Communication to Manage Financial Uncertainty. Journal of Applied Communication Research, 43(3), 315–335. https://doi.org/10.1080/00909882.2015.1052831 Romo, L. K., & Abetz, J. S. (2016). Money as Relational Struggle: Communicatively Negotiating Cultural Discourses in Romantic Relationships. Communication Studies, 67(1), 94–110. https://doi.org/10.1080/10510974.2015.1121158 Totenhagen, C. J., Wilmarth, M. J., Serido, J., Curran, M. A., & Shim, S. (2019). Pathways from Financial Knowledge to Relationship Satisfaction: The Roles of Financial Behaviors, Perceived Shared Financial Values with the Romantic Partner, and Debt. Journal of Family and Economic Issues, 40(3), 423–437. https://doi.org/10.1007/s10834-019-09611-9

A recent article in the New York Times — “Love and Money: Why Sharing Accounts Is Good for Your Relationship” — explores scholarly evidence for the benefits of couples' combining their bank accounts. The article features the insights of Indiana University marketing professor Jenny Olson, who appeared in 2023 on the ABA Banking Journal Podcast. For a special Valentine's Day episode, we bring back that classic podcast episode — sponsored by R&T Deposit Solutions — in which Olson discusses her research on joint accounts and couples' well-being. Olson and her colleagues randomly assigned new couples to one of three conditions for a two-year period: using only separate accounts, using a joint account only or to a third group that received no instructions about the kind of accounts to use. Couples in the no-instruction group and the separate account group saw declines in relationship quality during the experiment, couples with joint accounts were “buffered” against the declines otherwise expected, she says. “Because we randomly assigned couples, we can take better steps toward understanding causality,” Olson says. “Our results really do suggest that having a joint bank account improves relationship quality.” While every couple's financial needs are unique and separate accounts may be what's needed in many situations, Olson discusses implications of the research for how bankers and wealth managers approach financial planning conversations with clients. Read the paper by Olson et al. in the Journal of Consumer Research. This episode is presented by R&T Deposit Solutions.

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim Houwerzijl explore the subtle yet powerful psychological tools that influence daily decisions, often without us realising it.  You'll learn: Why doubling the size of a plate made kids eat 41% more (feat. the Delboeuf illusion). Why Schiphol Airport painted a fly in the urinals (“The Housefly Effect”). The role of defaults in organ donation, student loans, and fast food orders. How loss aversion turned teachers into top performers, improving student grades by 10%. Why IKEA sell cheap ice cream (feat. the peak-end rule). ---- Get the book: https://bedfordsquarepublishers.co.uk/book/the-housefly-effect Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources: Carmon, Z., & Kahneman, D. (1996). The experienced utility of queuing: Experience profiles and retrospective evaluations of simulated queues. Dai, H., Milkman, K. L., Hofmann, D. A., & Staats, B. R. (2015). The impact of time at work and time off from work on rule compliance: The case of hand hygiene in health care. Journal of Applied Psychology, 100(3). Holden, S. S., Zlatevska, N., & Dubelaar, C. (2016). Whether smaller plates reduce consumption depends on who's serving and who's looking: A meta-analysis. Journal of the Association for Consumer Research, 1(1), 134. Kahneman, D., Fredrickson, B. L., Schreiber, C. A., & Redelmeier, D. A. (1993). When more pain is preferred to less: Adding a better end. Psychological Science, 4(6), 401–405. https://doi.org/10.1111/j.1467-9280.1993.tb00589.x Kaur, S., Kremer, M., & Mullainathan, S. (2015). Self-control at work. Journal of Political Economy, 123(6), 1227–1277. Levitt, S. D., List, J. A., Neckermann, S., & Sadoff, S. (2016). The behavioralist goes to school: Leveraging behavioral economics to improve educational performance. American Economic Journal: Economic Policy, 8(4), 183–219. van den Broek, E., & den Heijer, T. (2024). The Housefly Effect. Bedford Square Publishers.

There is no getting away from it; Western diets are lacking in fibre, but what are the implications for our health? As awareness grows around the critical role of fibre in overall health, it is more important than ever to look closely at the current state of fibre consumption and its implications.  In this episode of the Food Matters Live podcast, recorded at our event in Manchester in November 2024, our expert panel lays bare the true picture of fibre intake in the UK. Our guests discuss how a lack of fibre is contributing to our overall health, the challenges around increasing fibre consumption, and the opportunities stemming from low fibre intake. All of this with one overarching question; how do we bridge the fibre gap? Guests: Nicole de Wit, Food, Health and Consumer Research, Wageningen Food & Biobased Research Eric Holub, Professor of Plant Genetics, University of Warwick

Bob kicks off the show talking about the California fires, the mayor of L.A. and who is to blame for the destruction. Bob then welcomes Dr. Everett Piper to the show to tackle today's culture wars. Will Hild from the Consumer Research group joins Bob to talk the end of DEI in many companies including McDonalds. Bob then talks Biden and Carter and their comparisons. Bob then talks about Amy Acton running for governor and also takes your calls to wrap up the showSee omnystudio.com/listener for privacy information.

Send us a textUnlock the secrets to transforming business strategies through the power of consumer research with John D. Marvin, President and CEO of Texas State Optical. John shares how understanding customer needs isn't just good practice—it's a game-changer, likening it to the preparation needed for a successful first date. From the intricacies of the eye care industry to the evolving world of consumer expectations, his insights provide a masterclass in connecting authentically with both clients and team members.John's journey from having his career path dictated by others to taking the reins himself is an inspiring testament to embracing change. As he recounts his experiences leading Texas State Optical since 2001, listeners will discover the importance of a positive mindset and the transformative power of surrounding oneself with a supportive community. By reframing challenges as opportunities, John illustrates how seizing the moment can lead to significant growth and success.The narrative goes beyond business as John urges listeners to find purpose and create value in their daily endeavors. The story of expanding Texas State Optical into numerous new locations serves as a prime example of turning obstacles into opportunities for growth. By empowering young optometrists and recognizing the broader impact of his entrepreneurial decisions, John reminds us that small beginnings can lead to substantial outcomes. This episode is a compelling exploration of perspective, intentional decision-making, and the enduring power of making a difference in people's lives.To Learn More about John D Marvin Please go to: https://edwards.consulting/blog To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93Zw Facebook: https://www.facebook.com/jordan.edwards.7503 Instagram: https://www.instagram.com/jordanfedwards/ Linkedin: https://www.linkedin.com/in/jordanedwards5/ Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-555/intro-call

In this episode, we're bringing you into the new year with a first-of-its-kind format covering current events, new consumer research, and industry news. Kyle and I spend time talking about Trump winning the presidency and what that means for regenerative brands and the regenerative movement. How will tariffs affect cost of goods? Will mass deportations affect labor and cost of goods? Is MAHA for real and what impact will it have? Will the new administration fulfill their promises on inflation and the economy resulting in higher velocities of premium regen products and more investment into their businesses? We chat about the cultural implications from the election and how we think that will affect where regen goes over the next 4 years. How will all this anti-establishment energy affect change? What does the rejection of woke ideology mean for brands marketing the sustainability benefits of regenerative products? We cover Regenified's recently released consumer report that highlights high interest in regenerative agriculture and growth opportunities for brands and retailers. What can we learn from the findings of this 850-person study? Regenified's key findings highlighted rising consumer awareness and interest, the criticality of certifications, consumers prioritizing health and nutrient density, and consumer willingness to pay a premium for regenerative products. We unpack it all and share our perspectives.  We share some big news from brands like Painterland Sisters, Long Table, Recoup, Little Sesame, and Diestel Family Ranch covering new products and retailer partnerships, big industry pitch slam wins, and new nutrient density analysis.  Lastly, Kyle and I share some of the regenerative products we're gifting to friends and family this holiday season. We're pumped to bring you this new format and excited to do more episodes like it in 2025, so let us know what you think and want to hear us chat about next!   Episode Highlights:

Have you ever wondered how much your smartphone costs you beyond the monthly bill? Discover the unseen price we pay in attention and presence as we explore compelling research from the Association for Consumer Research. Even when our smartphones are tucked away in our pockets or face down on a table, their mere presence can significantly diminish our cognitive abilities. This episode invites you to join us in reimagining our relationship with these devices, particularly during sacred prayer, study, and quality time with family. By examining the wisdom of religious texts and teachings, we gain insights into the critical distraction-free environments to nurture our spiritual and personal growth.Picture a world where you are fully immersed in each moment—truly present without the nagging pull of notifications. Through personal stories and societal observations, we discuss how smartphones can impact our ability to connect deeply with the people and practices that matter most. From the rituals of Torah study to dinner with loved ones, we emphasize the transformative power of complete engagement. Practical tips on managing smartphone distractions, like leaving your device in another room, offer simple yet profound ways to enhance your focus and enrich your life. Embrace this thought-provoking conversation that challenges us to prioritize presence, creating meaningful interactions, and fostering intent.Support the showJoin The Motivation Congregation WhatsApp community for daily motivational Torah content!Elevate your impact by becoming a TMC Emerald Donor! Your much-needed backing is crucial for our mission of disseminating the wisdom of the Torah. Join today for just $18.00 per month. (Use your maaser money!) https://buy.stripe.com/00g8xl5IT8dFcKc5ky---------------- SUBSCRIBE to The Weekly Parsha for an insightful weekly talk on the week's Parsha. Listen on Spotify or 24six! Access all Torah talks and listen to featured episodes on our website, themotivationcongregation.org ----------------Questions or Comments? Please email me @ michaelbrooke97@gmail.com

summaryIn this episode, Sarah Nagle and Chad Reynolds discuss the evolving role of AI in the apparel industry, focusing on the importance of consistent messaging and personalized content creation. They introduce the concept of 'brand companions', which aim to enhance consumer engagement by making products talkable! The conversation also touches on innovative AI solutions for shopping and the critical role of consumer research in product development, culminating in an interview with Annie Short from North Face about her experiences and insights in merchandising. In this conversation, they discusses the intricate balance between consumer insights and data in merchandising, emphasizing the importance of storytelling and innovative approaches in retail. Annie brainstorms the potential of AI to enhance consumer experiences, create emotional connections, and drive loyalty. The discussion also explores the future of merchandising, highlighting how technology can transform the way brands interact with consumers and personalize their offerings.Chapters00:00Consistent Messaging in the Apparel Industry02:54Introduction to AI and Its Impact06:10Exploring Brand Companions09:02AI in Consumer Engagement11:58Innovative AI Solutions for Shopping14:55The Role of Consumer Research in Product Development17:47Interview with Annie Short on Brand Companions27:10Understanding Consumer Insights and Market Trends30:35The Art and Science of Merchandising31:57Innovative Storytelling in Retail36:10Interactive Product Experiences with AI43:29Building Emotional Connections and Loyalty49:47The Future of Merchandising with AIhttps://www.eventbrite.com/e/co-creating-the-future-with-ai-tickets-1084864491899?aff=oddtdtcreatorsnagle@vurvey.cochad@vurvey.coVurvey.com

Justin Wolff is a Social Entrepreneur who has built his career by blending commerce with cause. As the CEO and Co-Founder of Junk Theory and former Co-Founder and Chief Giving Officer (CGO) at Yoobi, Justin has built impactful brands by transforming narratives and driving change. At Yoobi, Justin created and oversaw the Buy One, Give One program, building meaningful impact centered around what students needed most, and what teachers were most likely to spend money out of pocket for. To scale the giving program at Yoobi, Justin forged strategic partnerships to ensure donated school supplies reached those in need nationwide. He infused a giving spirit into Yoobi's culture, influencing decisions across design, marketing, and operations. By its second year in business, Yoobi was providing more than 1 million kids per year with free sets of school supplies, right here in the U.S. To date, Yoobi has provided more than 7 million kids across the US, and counting. In 2023, Justin launched his second brand, JunkTheory, which aims to end the plastic era in beauty – a category that produces over 120 billion pieces of plastic packaging per year. Clean skincare, he believes, should start with healthy formulas, but must also consider what those formulas come packaged in. JunkTheory is the first clean skincare line where nothing goes in the trash, and everything is packaged in metal – the most recycled material on earth. Prior to his life as an entrepreneur, Justin was a project finance attorney – leveraging his passion for the environment by specializing in the clean energy space, where he helped develop utility-scale wind and solar farms around the world.In This Conversation We Discuss:[00:41] Intro[01:51] Building impact brands with purpose and innovation[03:44] Redefining sustainable & ‘clean beauty'[05:05] Solving recycling challenges with aluminum[07:16] Why great products outweigh great packaging[09:24] Combining sustainability with original formulas[10:19] Launching organically with limited resources[12:34] How product efficacy drives customer retention [13:16] Episode sponsors: StoreTester and Intelligems[16:28] Digital strategies with performance marketing[18:43] Building impact partnerships for brand awareness[19:32] Organic growth sets the stage for paid success[21:33] Growing a genuine audience without shortcuts[22:37] Time for paid ads and time to let products speak[24:06] Try Junk Theory and contribute to a cleaner planetResources:Subscribe to Honest Ecommerce on YoutubeMost recyclable, earth-powered skincare junktheory.com/Follow Justin Wolff linkedin.com/in/justin-wolff-6b563913/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Why does listening to No Stupid Questions feel like you're hanging out with your best friends? Why did the whole world take it personally when Princess Diana died? And how do “parasocial relationships” affect your mental health? SOURCES:Bradley Bond, professor of communication studies at the University of San Diego.John Cacioppo, professor of psychology at the University of Chicago.Joe Cobbs, professor of marketing at Northern Kentucky University.Nick Epley, professor of behavioral science at the University of Chicago.Katy Milkman, professor of operations, information, and decisions at the University of Pennsylvania.Emily Oster, professor of economics at Brown University.Anuj Shah, professor of behavioral science at the University of Chicago. RESOURCES:"Knowledge About Others Reduces One's Own Sense of Anonymity," by Anuj K. Shah and Michael LaForest (Nature, 2022)."Tragic but True: How Podcasters Replaced Our Real Friends," by Rachel Aroesti (The Guardian, 2021)."The Development and Influence of Parasocial Relationships With Television Characters: A Longitudinal Experimental Test of Prejudice Reduction Through Parasocial Contact," by Bradley J. Bond (Communication Research, 2020)."A Mind like Mine: The Exceptionally Ordinary Underpinnings of Anthropomorphism," by Nicholas Epley (Journal of the Association for Consumer Research, 2018)."Grit: The Power of Passion and Perseverance," by Angela Duckworth (TED, 2013)."How Soap Operas Changed the World," by Stephanie Hegarty (BBC, 2012)."The Power of TV: Cable Television and Women's Status in India," by Robert Jensen and Emily Oster (The Quarterly Journal of Economics, 2009). EXTRAS:"Can A.I. Companions Replace Human Connection?" by No Stupid Questions (2024)."Rivalry," by Tell Me Something I Don't Know (2017).Behavior Change for Good Initiative.Everything Is Alive.The Know Rivalry Project.

Unlocked Patreon episode. Support Ordinary Unhappiness on Patreon to get access to all the exclusive episodes. patreon.com/OrdinaryUnhappinessIn the first installment of our two-part Thanksgiving Special, we discuss the so-called “Holiday Syndrome” in general and with an eye towards the upcoming US holiday season in particular. We explore how holidays catalyze some of our most elemental anxieties and fantasies as embodied in the institution known as the family. We walk through Sandor Ferenczi's “Sunday Neurosis,” the social injunction to indulge in “recreation,” and how that demand psychically re-creates the scene of the family in all its traumas, disappointments, and contingencies. Big helpings of regression, bottomless oral need, and displaced Oedipal antagonism are served – plus a reading of the traditional Thanksgiving meal itself, which not coincidentally features a lot of food that resembles what we feed babies. Subscribe now for immediate access to Part II - on Freudian anthropology, the history behind Thanksgiving, and the libidinal structures of settler colonialism. Subscription also will give you access to our ever-growing backlog of Patreon-only content, including series like The Standard Edition (we're reading Freud's complete works thing together!) Wild Analysis (psychoanalysis goes to the movies), Gerontophallocracy 2024 (on the recent election and beyond), and much, much more!Articles referenced include:Cattell, J P.  The Holiday Syndrome. The Psychoanalytic Review (1913-1957); New York Vol. 42, (Jan 1, 1955): 39, available here.Ferenczi, Sandor. Sunday Neuroses (1919) in Further Contributions to the Theory and Technique of Psycho-Analysis. London, Karnac Books 1927.Sarah Mullooly Sattin. The Psychodynamics of the “Holiday Syndrome”: The Meaning and Therapeutic Use of Holidays in Group Therapy with Schizophrenic Patients. Perspectives in Psychiatric Care. Volume 13, Issue 4 (October 1975), Pages 156-162, available here.Rosenbaum, J. B. (1962) Holiday, Symptom and Dream. Psychoanalytic Review 49, 87-98, available here.Melanie Wallendorf, Eric J. Arnould, “We Gather Together”: Consumption Rituals of Thanksgiving Day, Journal of Consumer Research, Volume 18, Issue 1, June 1991, Pages 13–31, available here. Have you noticed that Freud is back? Got questions about psychoanalysis? Or maybe you've traversed the fantasy and lived to tell the tale? Leave us a voicemail! (646) 450-0847  A podcast about psychoanalysis, politics, pop culture, and the ways we suffer now. New episodes on Saturdays. Follow us on social media:  Linktree: https://linktr.ee/OrdinaryUnhappiness Twitter: @UnhappinessPod Instagram: @OrdinaryUnhappiness Patreon: patreon.com/OrdinaryUnhappiness Theme song: Formal Chicken - Gnossienne No. 1 https://open.spotify.com/album/2MIIYnbyLqriV3vrpUTxxO Provided by Fruits Music

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brands have lost their cultural authority and face growing consumer resistance. They discuss why authenticity matters more than ever and what it means for marketing strategy.Topics covered:   [01:00] "Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding"[02:00] How brand influence has shifted from top-down to consumer-driven[04:00] Cultural engineering and its downfall[05:00] The rise of postmodern consumer culture[08:00] Strategies for authentic brand engagement[09:30] Moving beyond calculated authenticity  To learn more, visit marketingarchitects.com/podcast  Resources: Holt, Douglas B. "Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding." Journal of Consumer Research, vol. 29, no. 1, June 2002, pp. 70-90. Oxford University Press. Available on JSTOR, https://www.jstor.org/stable/10.1086/339922.   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

**Episode 74: Combining Accounts; Yes or No? | Operation: Thriving Marriage Podcast** In this episode, Bryon and Jen explore a question often asked during premarital coaching and live events but rarely discussed openly in marriage circles: *Should we combine our bank accounts?* While questions about sex and parenting frequently arise, financial issues don't come up as often. Why is that? Bryon and Jen delve into why this topic is essential and how it can shape the future health of a marriage.   Couples, especially newlyweds, often struggle with the decision of whether or not to merge their finances. Here's a look at the range of perspectives that can make this choice challenging: - **Combine Everything:** Some people believe full financial unity is crucial and may feel guilt if they don't do so. - **Keep Finances Separate:** Others suggest keeping separate accounts, fearing conflict or financial incompatibility. - **Find a Middle Ground:** Many promote a “his, hers, and ours” approach, or suggest combining accounts with individual spending allowances. These diverse viewpoints reflect the broader reality that financial conflict is a significant cause of stress in marriages. Deciding how to approach finances can have lasting implications for a couple's relationship.   While the Bible doesn't explicitly address how married couples should manage their bank accounts, it provides guiding principles that speak to money management in marriage. 1. **Don't Let Money Become an Idol**      - *Matthew 6:24*: “No one can serve two masters…You cannot serve God and money.”    - This verse challenges us to examine our relationship with money. Does discussing finances create tension or anxiety? Are we willing to sacrifice harmony in our marriage for financial control? Keeping this in check can prevent money from becoming a divisive issue. 2. **Marriage Means Becoming One**      - *Genesis 2:24*: “Therefore a man shall leave his father and his mother and hold fast to his wife, and they shall become one flesh.”    - This principle suggests that joining finances can be a powerful act of unity. A 2023 study from the *Journal of Consumer Research* found that newlyweds who combined accounts reported improved relationship satisfaction, while those with separate accounts saw a decline. Combining finances helps couples feel more aligned in their goals and fosters mutual responsibility. **When Separate Accounts Might Make Sense**   While combining accounts is generally beneficial, there are situations where keeping finances separate may be wise:    - **Second Marriages & Estate Planning:** Jen discusses special considerations for blended families and inheritance planning.    - **Past Financial Abuse:** In cases where financial trauma is present, separate accounts can help couples avoid triggering past pain and foster security. One approach to avoid, however, is a strict 50-50 split of expenses and tasks. In marriage, scorekeeping can lead to resentment and undermine the partnership. This isn't a roommate arrangement—it's a unified journey. Financial disagreements are a frequent cause of tension in marriage, often due to differing views on account management. While there are times when separate accounts might be appropriate, research and experience indicate that couples who combine finances generally enjoy healthier marriages. By approaching finances as a team, couples can cultivate transparency, trust, and a stronger bond. --- Join Bryon and Jen in today's episode for an in-depth conversation on navigating finances in marriage, setting yourself up for long-term success, and fostering peace in every area of your relationship.

On this episode a recording of the RCC x Leger Holiday Shopping livestream dissecting the 7th annual,  2024 RCC+ Leger Holiday Shopping Survey.  We discuss holiday shopping dynamics and navigate what sales and value mean this year, gift card preferences, online vs. in-store shopping trends, and key factors driving retailer choices.My guests  Luc Dumont  Senior Vice President, Insights and Andrian Buchmann AVP from Leger & Sean McCormick, Vice President Business Development from Moneris Data Services will discuss what the insights of this year's survey mean for retailers.Survey Highlights and RCC members can download the entire survey here:https://www.retailcouncil.org/research/rcc-x-leger-holiday-shopping-survey-2024/ Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

summaryIn this episode, Sarah Nagle and Chad Reynolds explore the intersection of AI and humanity, emphasizing the importance of maintaining our human essence as we integrate AI into various aspects of life and business. They discuss the evolution of consumer research through AI, the introduction of consumer persona agents, and the role of AI in marketing and insights. The conversation also touches on the implications of AI in elections, the potential of voice technology, and the future of AI as a creative companion. Insights from marketing expert Katherine Melchior-Ray highlight the necessity of understanding consumer needs and the changing tools available to marketers.takeawaysThe more we use AI, the more we need to focus on our humanity.AI can enhance consumer research, making it faster and more efficient.Consumer persona agents can provide insights into target audiences.Voice technology is becoming a crucial interface for AI interactions.AI is transforming the way marketers understand consumer insights.The tools for marketing are constantly evolving with technology.AI can serve as a creative companion in storytelling and content creation.Understanding cultural nuances is essential in global marketing.AI can help marketers get closer to consumer insights.Education on AI should include philosophy and psychology to maintain humanity.Vurvey's speakeasy tour https://vurvey.com/ai-speakeasy-tour/Chapters00:00The Human Element in AI03:01AI in Consumer Research and Product Development05:59Introducing Consumer Persona Agents09:03The Role of AI in Marketing and Insights11:51AI and Voice Technology15:09AI in Elections and Misinformation17:49Insights from a Marketing Expert21:08The Future of AI in Marketing24:03AI as a Creative Companion26:48The Balance of AI and HumanityVurvey.com

Are You Waiting for the Right Time? It's time to stop waiting for the perfect time. Feeling 100% ready (or whatever ideal set of conditions you've been waiting for) is an illusion that keeps you from taking charge of your life right now. Learn how to recognize if you're giving your power over to ideal circumstances and how to take control.  Ready to enjoy the life you've worked so hard to create? Waiting for the right time won't get you there. Uncover how to joyfully play in the arena of your life by rewiring your perfectionistic tendencies inside  Perfectionism Optimized, private 1-1 coaching that gives you the life-long skills to *finally feel* as amazing on the inside as your life looks on the outside. Get your stress-free start today at https://courtneylovegavin.com/optimized Resources Mentioned In Episode 241:Perfectionism Optimized 1-1 Private CoachingImpeccable Boundaries Perfectionism Rewired Ep. 239Fixed Mindset Perfectionism Rewired Ep. 234Unlearning Learned Helplessness Perfectionism Rewired Ep. 202 Citations/Sources:Leclerc, F., Schmitt, B. H., & Dube, L. (1995). Waiting Time and Decision Making: Is Time like Money? Journal of Consumer Research, 22(1), 110–110. https://doi.org/10.1086/209439‌Osuna, E. E. (1985). The psychological cost of waiting. Journal of Mathematical Psychology, 29(1), 82–105. https://doi.org/10.1016/0022-2496(85)90020-3 

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Material Innovation Initiative (MII) shuts down, published by Nate Crosser on September 18, 2024 on The Effective Altruism Forum. The "GFI of vegan materials" is shutting down after operating since 2019. They were an ACE-recommended charity at one point. No rationale is given in the announcement. I asked for more, and will update this post if they respond. Dear Valued Stakeholders, I am writing to you with mixed emotions to share some important news regarding the future of the Material Innovation Initiative (MII). After a thorough evaluation and much deliberation, the board of directors and the executive leadership team have made the difficult decision to wind down MII's operations. While this marks the end of our journey as an organization, we want to take this opportunity to celebrate our many accomplishments and the tremendous growth of the next-gen materials industry, as well as express our gratitude for your unwavering support over the past five years. A Legacy of Impact and Innovation Since our founding in 2019, MII has been at the forefront of transforming the next-gen materials industry. Our mission was clear: to accelerate the development of high-quality, high-performance, animal-free and environmentally preferred next-generation materials. We envisioned a world where the materials used in fashion, automotive, and home goods industries would protect human rights, mitigate climate change, spare animals' lives, and preserve our planet for future generations. Thanks to your support, we have made significant strides towards this vision: Catalyzing Investments: MII has been instrumental in inspiring over $2.31 billion in investments into next-gen materials, including $504 million in 2023 alone. These investments have driven innovation and growth across the sector, enabling the development of materials that meet performance, aesthetic, and sustainability needs at competitive prices. Research and Advocacy: Our pioneering research, such as the U.S. Consumer Research on next-gen materials, revealed that 92% of consumers are likely to purchase next-gen products, highlighting a significant market opportunity. Our State of the Industry reports have been vital resources for innovators, brands, and investors, saving them time and guiding strategic decision-making. Brand Collaborations: We have facilitated groundbreaking partnerships between next-gen material innovators and major brands. In 2023, we saw almost 400 collaborations between influential brands and next-gen material companies, showing the increasing interest from brands to incorporate next-gen materials into their collections. This also illustrates the tremendous potential of next-gen materials to disrupt the fashion, home goods and automotive industries. Global Influence and Advocacy: MII has been appointed to influential roles, such as serving on the New York City Mayor's Office task force to source sustainable materials. Our participation in global events have increased visibility for next-gen materials, reaching audiences across the world and bringing together stakeholders across the value chain to drive collective action. The Evolution of the Industry Since we began our journey in 2019, the landscape of the materials industry has changed dramatically. The concept of next-gen materials has gone from a niche idea to a critical component of sustainability strategies for leading global brands. Today, there are 141 companies dedicated to next-gen materials, up from just 102 in 2022, demonstrating the rapid growth and adoption within the industry. This increased innovation has brought down prices, improved quality, and expanded the range of available materials, making them viable alternatives to conventional animal and petrochemical-derived materials. The industry is now well-positioned to continue advancing towa...

Send us a textGoogle and Booking: The Symbiotic Gatekeeper Relationship in European Hotel Search - We dive into our recent  user behavior research findings about hotel searches in Europe. We recruited 100 users each  from Spain, France, and Germany, asking them to find hotels in Paris or Rome, and observed how they interacted with Google's search results.The European hotel market is quite distinct, with behavior in hotel searches differing drastically from other verticals, as well as across countries. This, coupled with Google's persistent self-preferencing, poses challenges for fair competition.EU Court Upholds €2.5 Billion Fine Against Google: Antitrust Ruling Could Shape Future Regulations: In a landmark decision, the European Court of Justice upheld a €2.5 billion fine against Google for antitrust violations in its Shopping Search case. This ruling marks a significant win for regulators, setting the stage for broader action against Google's self-preferencing practices across multiple sectors.The case, which dates back over a decade, focused on Google's practice of promoting its own shopping services at the expense of competitors. Despite Google's appeal, the court sided with regulators, reinforcing the original decision. While the fine represents a small fraction of Google's revenue, the ruling sends a strong message about the EU's determination to hold tech giants accountable.The key takeaway? The court highlighted that Google's use of "boxes" in search results, which showcase its own services prominently, was a major factor in the decision. This could have serious implications for other verticals like local and hotel search, where similar self-preferencing behavior is prevalent.Moreover, the Digital Markets Act (DMA) gives the EU further tools to regulate Google's behavior across sectors. Fines under the DMA could reach up to 20% of global revenue for repeat violations, raising the stakes significantly.With this ruling in place, it's clear that European regulators are prepared to push harder on Google's dominance, not just in shopping but across the entire search ecosystem. Leveling the Playing Field: Remedies for Google's Self-Preferencing PracticesIn the ongoing conversation about Google's self-preferencing, the focus turned to potential remedies in light of mounting regulatory pressure. We discussed various solutions that could address the issues raised by Google's dominance, particularly in light of the European Court of Justice ruling.Ultimately, the team concluded that Google's self-preferencing creates an unfair advantage for itself and other monopolistic platforms. Remedies should focus on leveling the playing field, encouraging competition, and limiting Google's ability to monetize every user interaction. As regulation heats up, Google's dominance across industries—especially in search—faces significant challenges in the coming years.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 174 Near MemoSubscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce's rapidly evolving landscape – from the rise of “omnimodal” shopping to AI's growing role in personalization. Listen now!The New Consumer JourneyKey takeaways:{00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson{00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange{00:19:15} "If a brand's website is hard to use, they think less of the brand itself." – Brian Lange{00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John AffourtitAssociated Links:Read our latest report, New Modes: Redefining Personalization in the Age of AI.Learn more about our partners BigCommerce at bigcommerce.com. Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Are you looking for a Third Growth Option ℠ ? Get the inside scoop on mastering consumer research with Shehnaz Safiuddin, a pro in brand strategy and consumer insights. In this episode, we dig into how combining qualitative and quantitative methods can give you a sharper view of consumer behavior, helping you make smarter, more strategic business decisions.Shehnaz breaks down the nuts and bolts of primary versus secondary research, offering practical tips on using focus groups, in-depth interviews, and ethnographic studies. Whether you're a seasoned marketer or just dipping your toes into market research, these insights will help you cut through the noise and avoid analysis paralysis.We also chat about how to gather valuable insights when direct customer data isn't easy to come by. Learn from the playbooks of legends like Steve Jobs and Henry Ford, who knew how to tap into consumer needs and turn them into game-changing products. Plus, we cover flexible research strategies that fit any budget—whether you're going all-in with outsourced studies or taking the DIY route with tools like SurveyMonkey and Google Forms. Stay curious, stay adaptable, and make sure your brand story hits home with your audience.Always growing.Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent.Jess and Danielle dive deep into why a solid brand voice matters, the perks of knowing your customers, and innovating marketing moves. Get hyped by Danielle's herbalism journey and her tips for ace product development.Don't miss this jam-packed episode for anyone looking to boost their brand game, get to know their audience, and leverage customer data for growth!------------------------------

Artificial intelligence is taking over the world of market research with its ability to accurately predict human responses. But how can you best use AI to help make informed decisions about your business?This episode, Elena, Angela, and Rob dive into the world of AI-driven market research, exploring the latest advancements in and practical applications of large language models (LLMs) for better understanding your audience.Topics covered:   [0:47] Exploring AI and market research with LLMs[1:03] Study on language models simulating human responses[4:45] Synthetic audiences vs. traditional methods[11:00] Practical uses of LLMs in marketing[14:47] Launching ScriptSooth for pretesting TV commercials[20:23] History of pretesting and transition to synthetic audiences[22:01] Potential futures of AI  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 Cornell University Study: https://doi.org/10.48550/ARXIV.2209.06899 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Do you tend to be more of a spendthrift or more of a tightwad? How does it impact the way your family handles spending? Can spendthrifts and tightwads successfully share accounts? Dr. Scott Rick, PhD in Behavioral Decision Research, shares the causes and consequences of spending decisions and finding harmony in your habits.   KEY TOPICS Setting spending contingencies ahead of time to avoid impulsive decisions. Why calling kids “spoiled rotten” is harmful. Joint versus separate accounts in a marriage. When and where kids may benefit from an “allowance.”   CHAPTERS 00:00 Mission of Decidedly 01:21 Tightwad and Spendthrift Stories 5:09 Introduction to Dr. Scott Rick 12:17 Identifying Yourself as a Tightwad or Spendthrift 27:25 Spending Tendencies in Relationships 32:44 Avoiding Scorekeeping 40:56 Shaping Financial Behavior of Your Kids 49:40 Budgeting and Friction 52:31 Creating a Healthy Financial Environment 52:25 Decision-Making Tip 53:24 Key Takeaways 54:54 Producer Closing   CONNECT WITH US ⁠www.decidedlypodcast.com⁠ Watch full episodes on ⁠YouTube⁠ Join us on ⁠Instagram⁠: @decidedlypodcast Join us on ⁠Facebook⁠ Shawn's ⁠Instagram⁠: @shawn_d_smith Sanger's ⁠Instagram⁠: @sangersmith   Thank you to Shelby Peterson of Transcend Media for editing and post-production of the Decidedly podcast.   SANGER'S BOOK: ⁠A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact⁠   SHAWN'S BOOK: ⁠Plateau Jumping: What to Change When Change Is What You Want⁠   MAKING A FINANCIAL DECISION? At ⁠Decidedly Wealth Management⁠, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy.  LEARN MORE: ⁠www.decidedlywealth.com⁠   SUBSCRIBE TO THE NEWSLETTER:⁠ https://visitor.r20.constantcontact.com/manage/optin?v=001aeU_pPBHJPNJWJBdVbaci6bjGIuEJurH12xHBWDEVT_NxyCadMd7wLSZjcEZglkSjDjehuIbTHD8nABOIdV69ctfYpSzg24RCIytetBUrlIPPKgaGzjGZ8DkM0Wp1LMjbErcYUur7PbZGjeVo4gyXlz821AoJGZR⁠     CONNECT WITH DR. SCOTT RICK Website: https://scottrick.com/  Book: https://www.amazon.com/Tightwads-Spendthrifts-Navigating-Minefield-Relationships/dp/1250280079/  Instagram: @likelyshopping    Dr. Scott Rick is a marketing professor at the University of Michigan's Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon University, where he was a National Science Foundation graduate research fellow.    Rick's research focuses on understanding the emotional causes and consequences of consumer financial decision-making, with a particular interest in the behavior of tightwads and spendthrifts. The overarching goal of his work is to understand when and why consumers behave differently than they should behave (defined by an economically rational benchmark, a happiness-maximizing benchmark, or by how people think they should behave), and to develop marketing and policy interventions to improve consumers' decision making and well-being.  Rick has published in marketing, psychology, management, neuroscience, and economics journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, the Annual Review of Psychology, and Neuron.   He currently serves as an Associate Editor at Financial Planning Review, and he serves on the Editorial Review Boards of the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Marketing Research. His research has been covered by media outlets such as the New York Times, the Wall Street Journal, the Financial Times, the Washington Post, NPR, and Harvard Business Review. He blogs for Psychology Today. At Ross, he has won awards for both research and teaching. 

Our guest on the podcast today is Scott Rick. Scott is an associate professor of marketing at the University of Michigan's Ross School of Business. He is the author of a new book, Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships. He received his Ph.D. in behavioral decision research from Carnegie Mellon in 2007, and he then spent two years as a postdoctoral fellow at Wharton. His research focuses on understanding the emotional causes and consequences of consumer financial decision-making, with a particular interest in the behavior of tightwads and spendthrifts.BackgroundBioScottrick.comTightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships, by Scott RickCouples, Spendthrifts, and Tightwads“A Penny Saved Is a Partner Earned: The Romantic Appeal of Savers,” by Jenny Olson and Scott Rick, papers.ssrn.com, Sept. 1, 2017.“Spendthrifts and Tightwads in Childhood: Feelings About Spending Predict Children's Financial Decision Making,” by Craig E. Smith, Margaret Echelbarger, Susan A. Gelman, and Scott I. Rick, Journal of Behavioral Decision Making, December 2017.“‘You Spent How Much?' Toward an Understanding of How Romantic Partners Respond to Each Other's Financial Decisions,” by Jenny Olson and Scott Rick, sciencedirect.com, 2022.“Common Cents: Bank Account Structure and Couples' Relationship Dynamics,” by Jenny Olson, Deborah Small, Scott Rick, and Eli Finkel, Journal of Consumer Research, December 2023.“Subjective Knowledge Differences Within Couples Predict Influence Over Shared Financial Decisions,” by Jenny Olson and Scott Rick, journals.uchicago.edu, October 2023.“How Much Do You Need to Know About How Your Spouse Spends Money? Maybe Less Than You Think,” by Scott Rick, theconversation.com, June 10, 2024.Gift-Giving“Why Gift-Giving Makes You Anxious,” by Scott Rick, Time.com, Dec. 19, 2023.“How to Be a Better Gift-Giver to a Partner,” by Scott Rick, psychologytoday.com, Feb. 22, 2024.

Building successful businesses often starts with finding one problem and creating a micro solution.Passive income requires initial work and ongoing management, but it can provide recurring revenue over time.Authenticity and storytelling are powerful tools for building a brand and connecting with an audience.Being different and relatable can make you stand out and attract a loyal following.The riches are in the niches - focusing on a specific niche can lead to success and a dedicated community.Passive income is not truly passive and requires ongoing effort and attention.Being different is often more valuable than being better, as it allows you to connect with a specific audience.Building super fans involves creating a sense of community and facilitating connections among like-minded individuals. Building a community can provide ongoing value and support for both the business and its members.When finding a niche, start with something you have an interest or involvement in to ensure fulfillment and long-term success.The 'one-one-one' strategy involves finding one target market, one person, and one problem to solve, which can lead to successful businesses.Direct contact with customers allows for a better understanding of their needs and roadblocks, leading to more effective solutions.Personal branding is a powerful tool in building a business and connecting with an audience.Involving family in business can create a sense of purpose and provide opportunities for growth and learning.00:00 Introduction and Background02:49 Building Micro Solutions09:33 Creating a Business and Life with Passive Income19:42 The Riches in the Niches22:30 The Myth of Passive Income23:55 Being Different and Relatable24:47 Building Super Fans and Facilitating Connections25:16 Leaning into Community26:44 Finding Obscure Niches28:11 The One-One-One Strategy29:10 Starting Small to Go Big30:06 Learning from Direct Contact31:03 Building Confidence and Business32:33 The Power of Personal Branding33:26 Consumer Research and Focus Groups34:25 The Importance of Targeting and Communication35:23 Talking to Real People36:21 Involving Family in Business37:48 Raising a Brand: Leveraging Personal Branding for Children39:45 Coaching and Asking Questions41:08 Leveraging Kids' Skills and Talents45:29 Daily Routines and PracticesTo know more about Pat Flynn, follow him on Instagram @patflynn or his website https://patflynn.com/.  If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel    / radicalhomeoftheradcast  . If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.