CampaignCheckup

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CampaignCheckup is a monthly podcast that features interviews with experts in healthcare and pharmaceutical marketing

Medical Marketing & Media


    • Oct 30, 2015 LATEST EPISODE
    • infrequent NEW EPISODES
    • 2 EPISODES


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    Latest episodes from CampaignCheckup

    Podcast: AstraZeneca's "Take it from a fish"

    Play Episode Listen Later Oct 30, 2015


    MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with the ongoing debate about creativity versus conservatism in pharma advertising.

    marketing healthcare fish campaigns mm pharma pharmaceutical qiu lions health
    Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

    Play Episode Listen Later Aug 24, 2015


    MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.

    marketing healthcare campaigns mm pharma pharmaceutical cardiac dtc resuscitation michael maher bristol myers eliquis

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