Podcasts about DTC

Rene Federico, US Head of Marketing at Primark, joins Future Commerce to discuss the international retailer's first major marketing push in America after a decade of organic growth and physical retail expansion. Drawing on over 20 years at heritage brands like Nike and Converse, she shares insights on building brand relevance in a performance-obsessed era, translating the "joy of shopping" to different US markets, and why the customer should always be the hero of the story.Stat Chasers Never WinKey takeaways:Brand relevance makes you less interchangeable with competitors in the marketThe marketing funnel has collapsed—social media now operates across all stagesInnovation thrives under constraints; limited resources drive creative solutionsTrue brand equity isn't measured on a 30-day dashboard; free yourself from over-measuring creative campaignsCustomers deserve brands that enable participation, not just transactions[00:12:28] "You can stat chase or you can build strategies that help you win as a team. The outcomes will be different depending on your approach." – Rene Federico[00:33:06] "Consumers don't shop your org chart, they shop your brand. Business models don't shop—customers do." – Rene Federico[00:45:31] "When you get someone to buy something, that is an exertion of power. It means somewhere in their conscience, you've been able to affect a choice. We're in a moment where the customer is the hero of the story." – Rene FedericoIn-Show Mentions:"That's So Primark" campaignHerald Square flagship opening Spring 2026Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor reveals how he leveraged Instagram to become "trade-famous," built an Apple-like product ecosystem that keeps customers upgrading, and made the bold decision to slash his cost of goods by 70% while simultaneously improving quality - a move that transformed his entire business model.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(03:47) From Trial Attorney to Toolbelt CEO(06:45) Building Community and Becoming Insta-Famous(10:26) Promotional Strategies and Customer Engagement(14:45) Open Source Product Development(26:02) Save Money and Connect Your Marketing Channels with Channable(27:25) Creating a Product Ecosystem(32:23) Unlocking Repeat Business Through Product Upgrades(36:14) Reducing Costs and Improving Quality: The Vietnam Shift(46:54) Cash Flow and Profitability in E-Commerce(56:21) Transform Your Subscription Business with Loop—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connor'sLinkedIn: https://www.linkedin.com/in/connor-crook-bb82b110Diamondback Website: https://toolbelts.com/Special Offer | Channable (Mention Ecommerce Evolution): https://www.channable.com/Special Offer | Loop (Mention Ecommerce Evolution): https://www.loopwork.co/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Everyone says they want to build a brand people talk about. Jerel from Tushy actually did it.Nik sits down with Jerel, Tushy's Head of Growth, to unpack how the brand turned a taboo topic into a $100M success story and a household name. From truck ads in Times Square to bidet memes that break the internet, Jerel reveals the creative, operational, and strategic playbook behind one of the most iconic DTC brands in the game.They dig into the real numbers behind out-of-home marketing, how to measure what “brand lift” actually means, and why balancing performance with creativity is the ultimate growth hack.  And, what vibes do you need for BFCM this year? Jerel breaks down his Black Friday mindset: how to scale profitably, keep your head cool, and crush Q4 without burning out.If you're a founder, operator, or marketer who's tired of playing small, Nik and Jerel are here to remind you: sometimes the boldest brands win big AND have a lot of fun doing it. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode of Scratch, Eric chats with Will Pearson, Co-Founder of Ocean Bottle, the brand turning reusable bottles into vehicles for global impact. One of the biggest takeaways from Will's story is how Ocean Bottle has made impact completely non-negotiable in its business model; every purchase is tied directly to measurable change. Rather than chasing the traditional direct-to-consumer routes, the brand leaned into B2B partnerships as its true growth engine, scaling faster through collaborations like Ed Sheeran's tour than through paid ads. Will also highlights that in a purpose-driven category, the goal isn't to outcompete others but to grow the category as a whole. Ocean Bottle's marketing reflects this mindset, relying on storytelling backed by proof, from the Change Collective initiative to transparent reporting on every kilo of plastic collected. Ultimately, the key learning for marketers is clear: purpose isn't dead; it is evolving. And partnerships are how purpose-led brands grow.Watch the video version of this podcast on Youtube ▶️: [coming soon]

Building a company with your best friends can be the best way to reach $100M. Learn about sustainable growth through a Meta strategy from Unbound Merino's CEO, Dan Demsky. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When it comes to building lasting health and wellness brands, few people have as much lived experience as Raza Bashir. As Chief Innovation Officer at Iovate Health Sciences International, Raza has spent nearly two decades turning cutting-edge science into products that make a real difference in people's lives. From MuscleTech to Hydroxycut, his fingerprints are on some of the most influential supplement brands of our time. In this conversation, hosted by Rose Hamilton, CEO of Compass Rose Ventures, we delve into the journey of innovation: what it truly entails behind the scenes, why transparency is non-negotiable, and how balancing margins with quality is one of the most challenging yet critical aspects of brand building.  Raza also shares what inspires his product innovation, lessons from products like Clear Muscle, and his perspective on the fast-changing landscape of consumer wellness. Here are some of the key moments from the episode: * The early days at Iovate and how a culture of speed and passion shaped innovation * Why storytelling and consumer feedback remain as important as the science behind the product * The Clear Muscle case study—how testing, iteration, and positioning made all the difference * Building consumer trust through transparency, science, and third-party validation * The future of supplements: precision nutrition, peptides, and the rise of consumer “stacks” Join Rose Hamilton in listening to the episode and hear how Raza Bashir is helping shape the next era of health and wellness through innovation, trust, and intentional leadership. For more on Iovate Health Sciences International, visit: https://www.iovate.com/ Iovate Brands: For more information on MuscleTech, visit www.muscletech.com For more information on Six Star, visit: www.sixstarpro.com For more information on Hydroxycut, visit: www.hydroxycut.com For more information on Purely Inspired, visit: www.purelyinspired.com If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.

Send us a textAmazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxuWant to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - What Is Amazon Marketing Cloud?00:42 - Sellers Now Have Full Access to AMC01:45 - AMC Insights Overview03:01 - No-Code Use Cases for Sellers04:16 - Best Use Cases for Ads Over $1K Monthly05:25 - Using AMC for Upsell and Overlap Insights06:20 - Audience Groups for Better Targeting07:40 - Add-to-Cart Audience Retargeting Strategy08:25 - New-to-Brand Audiences for Growth09:18 - Defensive Campaigns With Exposed Audiences10:01 - High Value Segments in Auto Campaigns11:10 - Sponsored Ads With AMC Audience Segments12:00 - Need Help? Partner Support for AMC Setup----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Christiana Smith Shi is a seasoned leader in global, multichannel retail, co-author of national, best-selling book Career Forward: Strategies From Women Who've Made It, founder and principal at Lovejoy Advisors, LLC., and an experienced corporate director on multiple Fortune 100 boards. Christiana made an early career pivot from finance to join McKinsey & Company, where she ultimately served as Senior Partner. After 25 years in management consulting, Christiana became the President of Direct-to-Consumer at Nike. In 2016, she retired from Nike and founded Lovejoy Advisors to help provide guidance around digital transformation for consumer and retail businesses. She joins Roy to share insights into navigating a rewarding career, talent lessons from McKinsey and Nike, and much more. Highlights from our conversation include:The timely issue that prompted her to write a book (3:58)Why Christiana puts career first, job second (9:18)How to take a strategic long view with your career (10:55)Advice for building “professional equity” (15:27)What it means to “think like an investor” when it comes to your career (16:58)Christiana's core leadership philosophy (22:20)Her perspective on the value of leadership coaching (25:38)The role of feedback as a leader (26:47)Lessons learned about hiring and talent and the major differences between hiring at McKinsey and Nike (30:25)How Christiana worked to integrate her team into the culture of Nike (35:35)Identifying strengths and opportunities of a team (37:20)How to avoid what she calls "benevolent stagnation” (42:09)How Christiana has applied her career experience and strategies to her work on boards (45:19)Advice for landing board roles (46:45)The ultimate payoff of a rewarding career and what Christiana is thinking about for the future (55:05)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

In this episode, Therese Markow and Law Professor Anya Prince discuss the pros and cons of direct-to-consumer (DTC) genetic testing. DTC testing, which began in the 1990s and grew significantly by the 2010s, allows individuals to purchase genetic tests without a doctor's prescription. By 2021, 100 million people globally used DTC testing. Companies like 23andMe and Ancestry offer ancestry, health, and wellness information. However, concerns include data privacy, potential genetic discrimination, and the accuracy of health results. Professor Prince breaks down the 2023 data breach at 23andMe, discusses what DTC companies do with customer data (including DNA samples), and what third parties may be interested in the data collected by these companies.     Key Takeaways: There are hundreds of DTC genetic testing companies out there with a variety of levels of security measures. Some are going to be more secure than others.  Depending on which DTC company you use, some will destroy your genetic sample, but others may keep it indefinitely, potentially for future research and use. The US doesn't have any general data privacy protections, nor any broad genetic privacy action or protection. However, many states are beginning to pass general data protection laws.  There is no right or wrong answer for participating in genetic testing. It is something each needs to weigh the pros and cons for themselves and understand what is important to them and the risks they are willing to take.    "For the most part, DTC companies can do a lot with your data, and the customer doesn't have too much control over it. The main protection is a company's privacy policy." —  Anya Prince   Connect with Anya Prince: Professional Bio: https://law.uiowa.edu/people/anya-prince  Publications: https://library.law.uiowa.edu/anya-er-prince    LinkedIn: https://www.linkedin.com/in/anya-prince-3a06b171/    Connect with Therese: Website: www.criticallyspeaking.net Threads: @critically_speaking Email: theresemarkow@criticallyspeaking.net   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode of the Etsy Seller Success podcast, Dylan sits down with William Gasner, co-founder of Stack Influence, to talk all things influencer marketing for product-based businesses. Whether you're a solo Etsy seller or scaling your DTC brand, this episode will show you how to leverage micro-influencers, increase conversions, and grow visibility—all without a huge marketing budget.William shares how product seeding campaigns can deliver massive ROI, how to choose the right influencers for your niche, and why small creators often outperform big-name celebrities when it comes to authenticity and trust.If you've ever wondered how to break through Etsy's algorithm, get real customer testimonials, and build organic buzz—this one is for you.In this episode, we cover: [00:41] William's 20-Year Journey in E-commerce and Founding Stack Influence [03:02] What Really Is a Micro-Influencer (And Why They Work) [06:01] Why Most People Give Up on Influencer Marketing Too Soon [06:43] How to Start Influencer Marketing with Just Free Product [08:50] Benefits Beyond Sales: UGC, Feedback & Market Research [09:22] How Influencer Content Can Skyrocket Your Etsy Listing Performance [11:10] Why Driving Sales to Etsy Boosts Search Ranking [15:34] Stack Influence's Unique Platform & Automated Campaigns [20:06] Influencer vs. Affiliate Marketing: What's the Difference? [23:09] Getting Started: DIY Outreach or Full-Service Management [24:22] How Stack Influence Works, Pricing & Vetting InfluencersConnect with William & Stack Influence:

What does it really take to build a thriving business that reflects your values — without burning out, selling out, or losing yourself in the process?In this refreshingly honest and deeply personal conversation, Chris Brewer, co-founder of OMG Commerce, shares his journey from radio ad salesman to co-running one of the most respected performance marketing agencies in e-commerce. But beyond the growth stats and client wins lies a story of real inner work: navigating identity, family sacrifice, and the realization that sometimes success needs redefinition.We talk about what it means to scale with integrity, the invisible costs of entrepreneurship, and how Chris is now exploring a different kind of ROI — one based on legacy, peace of mind, and presence.If you're building something big and want to do it without losing your soul, this episode is for you.⸻

Eugene Chew is the Global Chief Operating Officer at BikesOnline.com, a leading direct-to-consumer cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.From the early days of the internet to scaling a global Ecommerce operation, Eugene has built a career at the intersection of creativity, data, and operational excellence. Before joining BikesOnline, he led digital transformation as Chief Digital Officer at J. Walter Thompson (WPP) and served as Greater China Regional Head at Lion (Kirin).At BikesOnline, Eugene and his team are redefining what it means to sell complex, logistics-heavy products online. From solving “dirty freight” challenges to perfecting the post-purchase experience, he's proving that operational rigor and creative problem-solving can turn friction into a competitive moat.Beyond Ecommerce, Eugene is also an avid cyclist, gardener, and tea enthusiast — running Tea Urchin, his aged tea business that reflects his love for craftsmanship and detail.Whether you're scaling a DTC brand, optimizing supply chains, or navigating global expansion with a lean team, Eugene offers an inside look at how to balance creativity, data, and discipline to build a sustainable business that lasts.This episode also mentions insights from Izzy Rosenzweig of Portless on rethinking global fulfillment, and Kyle Hency of GoodDay Software on building better systems for modern Shopify brands.In This Conversation We Discuss:[00:38] Intro[01:36] Naming a brand that stands the test of time[02:09] Predicting automation in ad buying early on[05:01] Learning innovation from China's all-in-one model[06:01] Balancing innovation with Western logistics limits[08:55] Recognizing the shift toward direct brand work[10:12] Shifting from service work to physical operations[11:50] Managing cash flow under market uncertainty[12:31] Stay updated with new episodes[12:41] Helping founders scale beyond day-to-day ops[13:27] Finding opportunity in a pandemic-era pivot[14:01] Designing packaging that simplifies assembly[15:30] Diversifying suppliers to reduce risk exposure[17:48] Protecting margins from tariff and fraud risks[19:01] Choosing Shopify for flexibility and speed[22:36] Hiring agencies to guide complex migrations[25:05] Training teams before adding new integrations[27:18] Episode Sponsors: Electric Eye & Heatmap[29:59] Partnering with experts where specialization wins[31:58] Gaining perspective from cross-industry learnings[34:27] Avoiding costly trial-and-error learning[36:34] Prioritizing projects with impact and simplicity[41:20] Managing cost challenges in global logistics[44:50] Preparing for tariffs with flexible strategiesResources:Subscribe to Honest Ecommerce on YoutubePremium bikes at unbeatable prices, direct from manufacturers bikesonline.com/Follow Eugene Chew linkedin.com/in/eugenechewMentioned episode with Izzy Rosenzweig of Portless: www.youtube.com/watch?v=XpbeHvv3_1QMentioned episode with Kyle Hency of GoodDay Software: www.youtube.com/watch?v=UQNsUfgl9E4Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textThis video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowthWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Why Ad Budgets Are Scattered Across Platforms00:12 – Ad Budget Split by Brand Size00:42 – Market Share vs Customer Conversion Goals01:18 – Dayparting and Customer Shopping Behavior02:02 – Why Broad Match Is Underrated in 202502:39 – The Rule: Never Negate a Good Keyword03:01 – Weekly Negations and Ad Software03:27 – Why Advertising Should Be Outsourced04:10 – Scaling Ad Budgets the Right Way04:50 – Frequency of Ad Edits and Seasonal Updates05:10 – Backup Ads and Catalog Data Like an Agency06:04 – Expanding Beyond Amazon to DTC06:54 – Growth from Google, Facebook, TikTok, and Websites07:10 – Why DTC Lets You Own the Customer07:42 – AI Ads Will Change Everything in 202508:17 – TikTok Growth and Challenges for Sellers08:44 – The Rise of UGC and Influencer Advertising09:19 – Why Most Brands Can't Learn New Platforms Alone09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In a climate where most consumers are concerned about tariffs (84%) and inflation (80%), the holiday season is poised to be a battlefield for retention and revenue. Optimove's Moshe Demri, SVP of Global Revenue, joins Future Commerce to walk through the 2025 Consumer Holiday Shopping Report and explain why the “charm customer” (those responsive to modest 10%-15% discounts) may be the key to sustainable growth.The Cherry-Picker's DilemmaKey takeaways:Meet the three customer archetypes: Full-price buyers who purchase regardless of promotions, cherry pickers who chase deep discounts and rarely return, and "charm customers" who respond to modest 10%-15% discounts and show the highest retention rates over time. (The fourth archetype: Brian)Transparency as a competitive advantage: Brands that communicate their promotional calendar early (like telling customers in October "this is the only Black Friday promotion you'll see from us") build trust while competitors exhaust and frustrate their audiences.Post-holiday retention begins at checkout: Collecting gift-giving data and offering time-sensitive follow-up promotions can transform one-time gift purchasers into repeat customers. The key is creating urgency without devaluing the brand.Communication requires quality, not quantity: Dodging customer fatigue is worth the awareness risk.  Dialing back from daily to weekly emails might be the better move for companies this year.Strategic budget allocation matters more than discount depth: Want to boost long-term profitability and brand equity? Give your VIP customers high-value discounts and experiences, not low-tier cherry-pickers who are unlikely to stick around. From the Episode:Optimove's 2025 Holiday Shopping ReportNew Modes: 2025 UpdateLearn more about this episode's sponsors, Optimove, Aptos, and Future Commerce Plus. Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify//Colin McGuire is the co-founder of Boomn and the CEO of Glimmr. Follow Colin on X at https://x.com/colinvmcguire.//TikTok views don't always equal profit—but they can unlock massive growth. In this episode, Colin McGuire of Glimmer breaks down how 40 million TikTok views in 96 days turned a small haircare brand into a cultural force that landed on shelves at Target and beyond.Colin explains why TikTok Shop is rarely a profit engine on its own, but how it can serve as a break-even growth flywheel that fuels cultural relevance, media coverage, and retail buyer interest. You'll learn the exact tactics Glimmer used: affiliate seeding, influencer bursts, GMV Max amplification, and micro-influencer flywheels - to engineer virality and parlay it into retail expansion.If you're an eCommerce operator weighing where to invest next, this conversation reveals how TikTok Shop impacts not just DTC revenue, but also Meta performance, Amazon sales, and long-term retail strategy. It's a candid look at the tradeoffs between profitability, virality, and sustained brand growth.//CHAPTER TITLES:00:02:00 - How I Grew Glimmr00:07:01 - Importance of Community For Beauty Products00:10:06 - The Impact of TikTok Viewership00:17:55 - When The Revenue Doesn't Match The Views00:22:23 - The Issues With TikTok Shop 00:27:07 - Ad Tactics vs Brand00:33:41 - Selling Products In Target00:35:57 - Colin Breaks Down His TikTok Strategy00:44:21 - Using Affiliate Influencers For Awareness00:48:19 - Let Your Product Speak For Itself//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Il y a des secteurs où personne n'a envie de mettre les pieds. Trop risqués, trop bouchés, trop en recul. L'alimentation infantile coche toutes les cases : natalité en chute libre, rayons saturés, concurrence installée depuis des décennies. C'est pourtant là que Popote a décidé de se lancer en 2017.Huit ans plus tard, Laurent Kretz reçoit Tiphaine Beguinot, directrice générale de la marque, qui s'est finalement imposée comme un acteur majeur du baby food en France. Avec plus de 4 000 points de vente, l'entreprise affiche une trajectoire ascendante, passant de quelques milliers à 7 M€ de chiffre d'affaires en 2024, avec un objectif fixé à 10 M€ cette année. Dans cet épisode :00:00:01 – Introduction & rencontre avec Tiphaine Beguinot00:03:16 – Le lancement de Popote & les défis d'un marché dominé par les géants00:06:31 – Concurrence indirecte : fait maison & évolution des modes de consommation00:11:06 – Histoire familiale & premiers projets entrepreneuriaux00:23:14 – Branding & positionnement : de l'image trop “léchée” à plus d'authenticité00:24:50 – Croissance : du DTC au B2B (Naturalia, Biocoop, pharmacies) & refus de la GMS00:42:51 – Stratégie prix & produit : positionnement premium, bundles & diversification 00:51:18 – E-commerce & tech : passage à Shopify, abonnement, arbitrages & perspectives Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

To Subscribe to DTC Newsletter - https://dtcnews.link/signupHello, and welcome to the All Killer No Filler DTC Podcast. In this episode, we dive deep into what's different this year heading into Q4 — from platform changes on Meta to how creative strategy and campaign structure must evolve.We welcome Jocelyn K, senior media buyer at Pilothouse, and Jocelyn H, senior strategist at Pilothouse. Both veterans of multiple Q4s, they walk us through the new levers, pitfalls, and playbooks for scaling DTC brands in a shifting landscape.In this episode you'll learn:Why momentum (not late sporadic launches) should be your central strategy this Q4How to adjust your campaign structure and creative workflows amid Meta's changes (Advantage Plus, phasing out shop checkout, etc.)Concrete tactics around creative velocity, offer structure, and funnel building to harvest maximum scaleTune in to get tactical, platform‑aware strategies you can put into action now — before the holiday rush.Timestamps00:00 What's Different About Q4 This Year02:00 Advantage Plus Shopping Campaigns and Meta Changes04:00 Creative Strategies and the Trojan Horse Approach08:00 Offers, Discounts, and Consumer Psychology14:00 Momentum, Simplicity, and Funnel Optimization18:00 Lead Generation Strategies Ahead of Black Friday21:00 Creative Testing and Meta's New Priorities23:00 How AI Is (and Isn't) Changing Creative StrategyHashtags#DTC #Q4Strategy #MetaAds #BlackFridayMarketing #EcommerceTips #DigitalAdvertising #CreativeStrategy #PaidSocial #AdBuying #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF548Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

I had a truly meaningful and inspiring conversation with Jenny Yue, Co-Founder of Ohme Foods. Jenny shared how her personal health journey, such as losing 50 pounds, rediscovering fitness, and building confidence through small daily wins, became the spark that inspired her to create Ohme.  What began as a New Year's resolution to start every morning with a healthy breakfast has now evolved into a colorful, family-friendly snack brand that helps people kick off their days with wellness in mind. We discussed the challenges of building a brand from scratch, including struggles with packaging, finding the right retail strategy, and navigating the early days of farmers' markets and pop-ups.   Jenny also opened up about the big wins along the way, like Urban Outfitters reaching out on Instagram to carry their products, and the joy of seeing both kids and parents embrace Ohme's freeze-dried fruits and yogurt crunches. Her story is a reminder that small steps and small wins can add up to something truly transformative. Here are a few highlights from our conversation:   Jenny's gratitude practice and how a supportive friend helped her gain clarity and confidence in tough moments.   The personal wellness journey that inspired the launch of Ohme Foods.   How starting with farmers' markets led to unexpected retail wins, including Urban Outfitters.   The importance (and headaches) of packaging design and branding in standing out on shelves.   Why freeze-drying preserves 95% of nutrition while delivering that crunchy texture everyone loves. Join me, Ramon Vela, as I listen to Jenny's story and learn more about the mission behind Ohme Foods, and get inspired by how personal transformation can spark an incredible business journey. For more on Ohme Foods, visit: https://www.ohmefoods.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel. While you're focused on day-to-day operations, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space, capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Danielle Kidney is the founder of The Creative Pack, a Los Angeles-based agency specializing in packaging design for CPG and DTC brands. With over two decades of experience in the industry—including work with Tesco and a diverse portfolio of well-known consumer brands—Danielle brings a wealth of expertise in every aspect of packaging, from strategy and brand storytelling to materials and production.In this episode of DTC Pod, Danielle breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical advice on how brands can avoid costly mistakes, streamline their supply chain, and create packaging that stands out both online and on the shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The importance of packaging in brand perception and sales2. Process: From initial idea to production-ready design3. Building a design brief and establishing project scope4. Competitive reviews and designing for hierarchy and function5. Balancing creative innovation with must-have regulatory details6. Collaborating with clients, manufacturers, and printers7. Prototyping, mockups, and unboxing experience8. Print technology, material choices, and cost management9. Regulatory review, legal claims, and compliance essentials10. Lead times, timeline planning, and pitfalls of rushing production11. Early-stage packaging vs. scaling up for retail and DTC12. Lessons learned: common mistakes and strategic tips13. Pricing, form factor, and packaging design as sales leversTimestamps00:00 Introducing Danielle Kidney & The Creative Pack05:42 The Creative Pack's client process: from idea to brief10:50 Balancing branding vs. functionality for sales and conversion18:03 Manufacturing realities: materials, dielines, and cost constraints24:39 Colors, mockups, and bringing digital designs to life26:22 Real-world costs of packaging mistakes and risk mitigation29:27 Regulatory musts: nutrition facts, barcodes, legal pitfalls35:10 Realistic timelines for packaging launches and scale40:33 Strategies for startups vs. brands scaling up43:23 Lessons learned and tips for optimizing packaging decisions50:20 Where to connect with Danielle and The Creative PackShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDanielle Kidney - Founder of The Creative PackBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

This week, I sat down with Suze Dowling, Chief Business Officer and Co-Founder of Pattern, for a conversation about what it really takes to build brands that last. Suze has spent more than a decade helping companies launch, scale, and connect with customers in meaningful ways, and today Pattern is a family of seven home-focused brands built around one mission: making everyday life more joyful.We cover entrepreneurship, brand strategy, and the real lessons learned from building in the DTC space. Suze shares how she and her co-founders went from running a world-class branding agency to realizing the hard truth that building an operating business is a whole different challenge. She opens up about their biggest early mistake — creating their first brand for themselves instead of their customers — and why “direct with consumer” is the only way to win.We also get into why a brand is like a human being, with depth, layers, and personality that evolves over time, and why so many companies still get this wrong. Suze explains how product quality, customer education, and thoughtful retention strategies go hand-in-hand with building a strong brand. And she doesn't shy away from the business side either, talking about margins, pricing, capital, and why most consumer founders should think twice before raising institutional funding.If you're building a consumer brand, leading a team, or just curious about how to connect with customers in ways that actually last, this episode is packed with insights you can use right away.Listen now for lessons on brand building, customer experience, and why empathy and clarity will always beat hype.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Nike reports 1% Q1 revenue growth as running, North America, and wholesale show momentum, though DTC struggles continue and tariff headwinds intensify to $1.5 billion.Peloton raises membership prices across all tiers ahead of the holidays while unveiling revamped cross-training equipment and AI-powered Peloton IQ system.Walmart announces plans to eliminate synthetic dyes and 30 additional ingredients from all private label food brands by January 2027, responding to customer demand for transparency and simpler ingredients.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Aaron Schwartz is the Co-founder and Co-CEO of Orita.ai, a software company that improves email deliverability. He is also an advisor and investor in various commerce tech companies, including Passport and EcoCart. Previously, Aaron built and managed the DTC brand Modify Watches and was the President of Loop. In this episode… Email remains a core channel for reaching customers, but brands often misuse it. As customer acquisition costs climb and competition intensifies, many brands resort to blasting their audiences with more campaigns, only to see engagement fall and customers unsubscribe. How can companies harness smarter strategies to keep customers engaged without burning them out? According to eCommerce veteran Aaron Schwartz, the answer lies in data-driven retention marketing. Over-sending emails may provide a short-term lift, but ultimately damages deliverability and customer trust. By tapping into customer behavior data, brands can determine when someone actually wants to hear from them, creating more meaningful engagement. Shifting from a marketer's mindset to a consumer's perspective — and using modern analytics instead of outdated rules of thumb — can transform email, SMS, and direct mail into profitable retention channels. In this episode of The Digital Deep Dive, Aaron Conant talks with Aaron Schwartz, Co-founder and Co-CEO of Orita.ai, about retention marketing best practices. Aaron discusses why brands must move past intuition and embrace data, how machine learning enables smarter segmentation, and why balancing timing with customer preferences drives higher ROI.

What if the secret to scaling your brand wasn't Facebook ads or a viral TikTok—but an underground network of affiliates driving thousands of sales a day? Nik sits down with Aaron Paul, co-founder of Paul Street, to pull back the curtain on the hidden world of affiliates, PR, and media buyers that power some of today's fastest-growing consumer brands. They explore how Aaron helped generate over $500M in affiliate revenue, why old-school PR is dying, and how social proof has become the new currency of growth. Plus, Nik and Aaron break down when brands should launch affiliate programs and the deal structures that keep top partners loyal. Why is PR now a sprint-based tool for credibility rather than discovery? Aaron breaks it down from an agency standpoint.  From TikTok Shop to celebrity partnerships, listicles, and the secret funnels that scaled brands like Goalie and Onnit, this conversation is packed with insights on building trust, driving sales, and mastering the future of performance marketing. Whether you're new to Brand, Performance, and Affiliate, or a seasoned marketer, this episode is for YOU.  What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows.  Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains.Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/sarahzehrerleinberger/Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/yoobi-llc/Follow NIQ online at: https://yoobi.com/Here's what we asked her : Sarah, what's the Yoobi story? What was the consumer problem it solves? In a crowded market, how does Yoobi uniquely stand out to shoppers, retailers, and partners?In your own journey from some of the largest companies and brands to a startup - what's the biggest change you are experiencing?How are you folks approaching distribution and retail media to scale Yoobi in 2025 and beyond?How is Yoobi leveraging digital shelf, DTC, or omnichannel touchpoints to stay close to consumers?As a marketer, how do you see AIAs a growing brand, how do you balance investments in media versus broader awareness-driving channels?How are Gen Z and younger cohorts influencing Yoobi's product innovation, brand voice, or community building? What role does sustainability, inclusivity, or brand purpose play in Yoobi's DNA? What's your vision for marketing for Yoobi by 2026? What does success look like?For those transitioning from large brands to follow your path, what advice would you give to emerging CPG entrepreneurs looking to navigate retail, media, and consumer demands today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands.Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch.He explains the difference between AI agents and chatbots, how to maintain data safety and security, and why brands in hyper-scaling mode should adopt this technology to handle increased ticket volume.Topics discussed in this episode:  How AI agents automate complex customer outcomes.What iCommerce (intelligent commerce) means for DTC.Why speed and 24/7 service builds customer trust.How AI agents save customers from subscription cancellation.What integration with DTC tech stacks looks like.How multi-language support works for international brands.What guardrails prevent AI from making errors or "hallucinating".Why hyper-scaling brands need AI to avoid scaling OPEX.What the future of AI-to-AI agent communication is.How to prepare operations for BFCM volume surge.Links & Resources Website: https://www.stateset.com/LinkedIn: https://linkedin.com/in/domsteilX/Twitter: https://x.com/domsteilGet access to more free resources by visiting the show notes at https://tinyurl.com/55m5sdds______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

MichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike. On this episode we talk about:   Starting and scaling a brand incubator from a teenage side hustle to a portfolio of top-performing businesses   How behavioral science transforms marketing, product, and political campaign strategy (from “Chilean Sea Bass” to iPods)   Critical psychological biases every marketer should know (naming, concreteness, social proof)   The art/science of making products memorable and believable—why one clear message beats a laundry list of features   Applying behavioral insights ethically (and knowing when to simplify so your message lands with real customers) Top 3 Takeaways 1.  Understanding and leveraging behavioral science is key to building memorable brands and driving growth in any industry.2.  One clear, concrete message about your product will outperform complicated “lists”—clarity is persuasive and sticky.3.  Ethical marketing means matching your product's strengths to people's real needs, using behavioral tools to open minds rather than manipulate. Notable Quotes   “The simple words we use make a big difference—the way you describe and brand your offer is as important as the product itself.”   “If people can't picture a result, they won't remember or believe it—concreteness is four times more effective than abstraction.”   “Every business is in the persuasion business—behavioral science is the best way to understand what truly influences people.” Connect with MichaelAaron Flicker:   LinkedIn: MichaelAaron Flicker   Website: XenoPsi Ventures   Book: Hacking the Human Mind   Podcast: Behavioral Science for Brands ✖️✖️✖️✖️

Fashion entrepreneur Stephanie Ibbitson shares how writing a solid business plan transformed her struggling handbag brand into a profitable company. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us a textThis compilation brings together the top 10 SEO videos that sellers found most valuable. From indexing strategies to strike zone keywords, each clip highlights powerful steps to improve product rankings. These videos show how to optimize copy, manage content, and use proven SEO methods to increase visibility and sales. Full videos are linked below.Turn SEO insights into results, book a call today and get a winning strategy built for your catalog: https://bit.ly/4jMZtxu#AmazonSEO #AmazonTips #EcommerceSEO #AmazonSelling #SEOHacksTop 10. How to Set Alt Text using AI (Rank with Amazon SEO): https://www.youtube.com/watch?v=5-IlTs6jkFsTop 9. Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus: https://www.youtube.com/watch?v=t4TJmLrU-eITop 8. Amazon SEO Tips: Why Custom URLs Matter for Your Listings: https://www.youtube.com/watch?v=hX0Z78z3P-cTop 7. 3 Tips to Improve SEO Traffic to Your Website - Search Engine Optimization: https://www.youtube.com/watch?v=_8zydN1p-G8Top 6. Amazon SEO Hack: Title Keyword Density Tutorial: https://www.youtube.com/watch?v=ZAymjRYbWIQTop 5. [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1: https://www.youtube.com/watch?v=A3zeoEO0tKETop 4. How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial]: https://www.youtube.com/watch?v=sYGeIUfl2B4Top 3. [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIUTop 2. 5 SEO Tips to Grow Amazon Sales: https://www.youtube.com/watch?v=D3imvLFOV04Top 1. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Top 10 SEO Videos00:22 - AI Hack for Alt Text (Top 10)01:02 - Writing Copy with Strike Zone Keywords (Top 9)01:49 - Setting Your Amazon URL (Top 8)02:25 - Website SEO Action Items (Top 7)03:20 - Title Density Explained (Top 6)03:58 - Amazon Algorithm Update (Top 5)04:49 - Indexing and Page One Sales (Top 4)05:23 - Four Pillars of Traffic and Conversion (Top 3)06:00 - Five SEO Tips for Better Rankings (Top 2)06:41 - How to Rank Number One on Amazon (Top 1)-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jeremy Barker is the founder and CEO of Murphy Door, best known for transforming hidden doors and space-saving furniture into a thriving direct-to-consumer brand. From humble beginnings to Fortune's Most Innovative Companies 2025, Jeremy has built Murphy Door into the industry leader in functional design and custom craftsmanship.With Murphy Door, Jeremy is redefining what it means to blend utility, aesthetics, and engineering. What started as a bold idea, turning bookcases into fully functional hidden doors has scaled into a multi-million-dollar business recognized nationwide. By combining product innovation with viral social media, Murphy Door has grown from scrappy startup to household name.Jeremy's story blends grit with vision. From serving as a firefighter and paramedic, to living out of his car while learning how to face failure head-on, to now running one of America's most innovative companies, he's proof that persistence and transparency can turn customers into lifelong advocates.Whether you're scaling a DTC brand, looking to harness social media for growth, or exploring how AI and software can reshape customer experience, Jeremy offers an unfiltered look at what it takes to build with purpose and why owning mistakes early is the fastest path to building trust.In This Conversation We Discuss:[00:43] Intro[01:16] Turning bold ideas into real products[02:04] Growing sales with early Facebook ads[07:05] Securing patents to gain attention[09:32] Stay updated with new episodes[09:42] Turning mistakes into loyal fans[14:56] Managing expectations with transparency[17:08] Simplifying processes to prevent confusion[19:00] Owning mistakes to improve clients' trust[20:11] Episode Sponsors: Electric Eye & Heatmap[22:52] Leveraging partnerships to fuel growth[24:01] Empowering customers to tell stories[26:42] Rewarding referrals with revenue share[31:12] Learning to test before scaling spend[34:53] Preventing conflicts with partner clarityResources:Subscribe to Honest Ecommerce on YoutubeCustom-built, multi-purpose hideaway doors murphydoor.com/Follow Jeremy Barker linkedin.com/in/jeremy-barker-02007648Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textMargins on Amazon are being squeezed as competition rises and ads dominate every listing. This video explains how ad saturation, FBA changes, and shifting strategies are shaping the seller experience. Sellers will learn what to expect as Amazon prioritizes paid ads, AI tools, and digital revenue streams.Stop letting ads drain your profits, book a call today to build a smarter Amazon ad strategy: https://bit.ly/4jMZtxu#AmazonAds #AmazonMargins #PayToPlay #AmazonSelling #ecommercetips Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Margins Squeezed and Pay-to-Play on Amazon00:18 - Amazon's Shift from AWS to Ads00:36 - Why FBA Prep Service Removal Matters01:07 - Ad Saturation: 1,032 Ads on a Single Listing01:37 - Competing for Visibility vs. DTC Websites02:54 - Why Sellers Must Maximize A+ Content03:56 - Remembering Cheap PPC Clicks from 10 Years Ago04:20 - Will Amazon PPC Costs Reach $40+ Per Click?04:39 - Why Walmart Isn't Competing with Amazon05:38 - The Future Role of AI in Online Shopping06:43 - Why Consumers Don't Trust AI Shopping Yet07:51 - Why AI Assistants Like Alexa Failed for Purchases08:13 - How AI Is Transforming Coding Instead08:22 - Why Regular Shoppers Won't Adopt AI Shopping Fast----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This conversation explores the evolving landscape of men's health, particularly focusing on direct to consumer (DTC) healthcare and telemedicine. The hosts, Kevin Chu and Justin Dubin, discuss the importance of understanding the differences between telemedicine and DTC services, the rise of these services in the men's health space, and the implications for privacy, convenience, and stigma. They also highlight the need for education and awareness among patients, the potential risks associated with asynchronous care, and the findings from a secret shopper study that revealed gaps in care provided by DTC companies. The discussion concludes with thoughts on the future of DTC care and the importance of maintaining a strong patient-physician relationship.#menshealth

S4:E190 David summarizes The Weekly Insights in Venture and then gets an update on HealthyCell from CEO Doug Giampapa. HealthyCell is a neutraceutical provider of a proprietary supplement gel that is easier to swallow than multiple pills and provides far better absorption. Doug updates listeners on their current primary channel, DTC with metrics. He also talks about aspirations to gradually develop a national retail presence. Then finally, Doug talks a bit about his own startup investing and how he does it. (interview recorded 9.18.25)Rodney Brook's post on Humanoid RobotsDavid's comparison of StableCoins and Real World Asset (RWA) TokensFollow David and Paul: https://x.com/DGRollingSouth https://x.com/PalmettoAngel Connect On LinkedIn: https://www.linkedin.com/in/davidgrisell/ https://www.linkedin.com/in/paulclarkprivateequity/ We invite your feedback and suggestions at www.ventureinthesouth.com or email david@ventureinthesouth.com. Learn more about RollingSouth at rollingsouth.vc or email david@rollingsouth.vc.

AI is moving fast and if you're not keeping up, you're falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC. ✅ You'll learn how to: - Use AI to improve onsite search and 4x search-driven revenue - Build AI-powered upsells and cross-sells like Amazon - Create a RAG database to reduce hallucinations in customer service - Find and segment your highest-LTV customers using smart AI signals - Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM - Turn AI into a creative team: from email to content to chatbot to product research Plus: - How Steve built a fully automated cigar rating app in 2 days - What Shopify store owners should stop ignoring right now - Why “no-code” tools may be holding you back - Pro prompt tips to get better output from ChatGPT and Claude - What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)   This episode isn't about the theory of AI, it's a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.

Jed is the Founder at Pirawna, Uptikk, and Refund Hawk. Pirawna is a performance agency for Amazon. Uptikk is a performance agency for TikTok. And Refund Hawk claws back erroneous fees from Amazon. WHAT WE GO OVER:Must-read tips for Prime DayAmazon reviewsManaging 3rd party sellersJed's 3-step checklist for BFCMCONNECT WITH US:Connect with Vasa on LinkedInConnect with Jed on LinkedInPerfy's websiteCPGSPN by Growthbuster, a CPG newsletter with a sports themeCheck out PirawnaCheck out UptickkCheck out Refund HawkSPONSOR:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here. 

I sat down with Garrett Otondo, Director of Strategic Operations at Little Spoon, to explore how their team scaled from DTC to retail while shipping 30,000+ fresh meals each week.We cover:Cold chain packaging + logisticsData-driven demand planning to reduce wasteHow Owlery streamlined freight and retail launch

This week, we highlight the balance sheets of WBD, Netflix, and Roku, including their market capitalization, debt, cash, and profit and loss statements, as we examine some of the high-level rumors of mergers in the industry, where no one seems to be considering the financials. We also discuss Disney's DTC price increases and the ridiculous comparisons about Kimmel's monologue viewership numbers between TV and YouTube, as some claim Disney has seen "mass" cancellations. We cover the unconfirmed news that MLB has agreed to a three-year deal with Netflix for games that include the Home Run Derby and the 2026 opening day game, and highlight how Apple used iPhone 17 Pros to capture and stream live footage of their last Friday Night Baseball game on Apple TV+. Finally, we discuss Roku's unusual comparison, declaring "FAST is the new cable," in their latest report, and highlight the revenue and profit disclosed from vendor Cleeng.Podcast produced by Security Halt Media

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode, we speak with Boone & Ben, co‑founders of Highland Style Co., a clean‑ingredient men's grooming brand that grew from kitchen‑experiments to eight figures in revenue. We dig into their growth journey: how they built performance products, retained customers, and scaled unit economics without losing the values that launched them.What you'll learn in this episode:How to validate product performance early via professional channels (barbershops/salons) to build credibility.The importance of embedding unit economics (margins, payback period, LTV/CAC) from day one to ensure scalable growth.Three content pillars that moved the needle for Highland: founder storytelling, expert endorsements, and aspirational user content.Real tactics for retention: packaging, post‑purchase experience, SMS/email flows, and repeat products.Why staying lean in team & operations matters, and how to hire/contract strategically to keep agility.How clean beauty standards (ingredients, packaging) can coexist with performance and profitability.Timestamps00:00 The origins of Highland and solving a personal problem02:00 Early product development and validation with barbershops07:00 Bootstrapping, fundraising, and focus on profitability10:00 Building strong unit economics and targeting 80% margins12:00 Meta ads and founder-led storytelling that drove growth15:00 Evolving content strategy and leveraging industry experts18:00 Scaling to eight figures with only two SKUs21:00 Staying lean with a four-person team and efficient operations25:00 Merging marketing with finance and building a payback workbook28:00 Retention tactics and post-purchase experience31:00 Expanding to Amazon and why it was a growth unlock32:00 Scrappy press tactics and winning grooming awards35:00 Building relationships with creators and affiliate partners36:00 Future goals, brand vision, and plans for expansionHashtags#DTCpodcast #HighlandHair #EcommerceGrowth #Bootstrapping #StartupStory #UnitEconomics #FounderJourney #ContentStrategy #RetentionMarketing #AmazonGrowth #HaircareBrand #DigitalMarketing #BrandBuilding #BusinessPodcast #ScalingBrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Are the days of product hype, Black Friday rushes, and format innovation behind us? Phillip, Brian, and Alicia hold Shoptalk Fall conversations to the light of agentic culture and predict an increasingly inevitable flattening of tangible novelty. PLUS: Alicia brings on-the-ground insight and breaks down key highlights and impactful sessions from Shoptalk Fall. Peak Format & Innovation SlumpKey takeaways:"Black Friday is every day" has killed the magic of seasonal shopping - constant sales and price monitoring tools have transformed holiday anticipation into year-round algorithmic optimization, stripping away the communal excitement of traditional retail eventsWe're trapped in efficiency over joy - consumers secretly crave the experiential magic of shopping but have locked themselves into frictionless "couch commerce" that prioritizes speed over satisfaction, leaving us operationally optimized but emotionally emptyIn-person retail needs to maintain its experiential advantage - many stores have become fulfillment centers where online order carts block aisles and associates are too busy pulling digital orders to provide the human connection that should differentiate physical retailHome Depot's efficiency wake-up call - Anne Marie Campbell revealed how using sales associates to fulfill online orders degraded in-store service, which inspired the retailer to create a separate team just for fulfilling online orders and ultimately protect the quality of service and experience “Creators are basically the new Black Friday.” – Phillip“It feels like we've come to the end of product…People used to be crazy about TVs as an innovation product. Now, there's no interest at all. You can get an 80” HDTV for $500. We've peaked at the end of format for a lot of these products.” – Brian“‘We're here on earth to fart around.' – Kurt Vonnegut” – Brian LangeIn-Show Mentions:Read our Shoptalk Fall recap on InsidersNew Modes 2025 ReportSalish Matter at the American Dream MallAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meenakshi Lala is the CEO of UrbanStems, an online floral gifting company that designs, sources, and delivers high-quality, curated bouquets and gifts across the U.S. She brings over two decades of operational experience from leading brands in fashion and retail such as Alice + Olivia, Juicy Couture, and Elie Tahari. Her expertise in scaling complex businesses and building operational excellence now fuels UrbanStems' growth as a leader in the industry.In this episode of DTC Pod, Blaine and Meenakshi explore the complex world of DTC flower delivery: from sourcing stems globally, managing cold chain logistics, forecasting inventory, and reducing spoilage, to ensuring the end customer receives a high-quality bouquet every time. Meenakshi candidly discusses the challenges of seasonality, tariffs, international shipping, and why a robust brand and customer-centric approach are keys to thriving in today's fast-moving e-commerce landscape.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The complexities of the floral industry and perishability2. The evolution of e-commerce in the flower business3. Building a robust and agile international supply chain4. Cold chain logistics and fulfillment center operations5. Planning, forecasting, and reducing spoilage in inventory6. Unique challenges: tariffs, customs, and unpredictable events7. Customer experience: packaging, instructions, and communications8. Curation, personalization, and expanding gifting moments9. Driving growth through brand, loyalty, and education10. Lessons learned in leadership and staying agileTimestamps00:00 Meenakshi's career journey and joining UrbanStems04:49 Key learnings from legacy brands and focus on brand ethos07:21 Operational challenges unique to the floral industry11:00 The evolution of flowers in e-commerce and UrbanStems' role14:28 How Urban Stems' supply chain is structured for freshness16:37 International sourcing, design, and bouquet assembly process18:27 Managing supply chain risks: tariffs and customs21:45 Inventory planning, spoilage, and matching supply to demand24:45 Supply chain as a business moat and high-precision operation25:36 Customer fulfillment: hydration, packaging, and experience28:34 Packaging complexities and spec sheets per SKU30:08 Lessons from moving from COO to CEO32:19 How operational expertise shapes strategic leadership34:17 Customer feedback and new initiatives at UrbanStems38:02 Growth channels: brand loyalty, curation, and gifting moments41:58 Biggest CEO learnings and future outlook43:51 Where to find Meenakshi and UrbanStems onlineShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMeenakshi Lala - CEO at UrbanStemsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//Drew Fallon is the founder and CEO of Iris. Learn more about Iris at www.irisfinance.co and follow Drew on X at https://x.com/drewfallon12.//Raising money has become almost taboo in the DTC and eCommerce world—but is that mindset actually holding brands back?In this episode, Andrew sits down with Drew Fallon, CEO of Iris, fresh off a $6.2M seed round. They unpack the hard truths about fundraising, margins, forecasting, and why certain categories (like supplements and gummies) are scaling at lightning speed. Drew brings unique insight from inside the financials of 100+ eCommerce brands, offering perspective few operators ever get to see.You'll hear a candid discussion about:- When raising capital creates real advantage (and when it kills your optionality)- Why high gross margin is the ultimate cheat code for scale- The long, overlooked sales cycle for B2B SaaS in eCommerce- How forecasting and inventory planning can make or break growth- The capital markets correction and what it means for CPG founders nowIf you're facing margin pressure, considering outside investment, or just want a sharper financial lens on your business, this episode is a masterclass in understanding the numbers that matter.//CHAPTER TITLES:00:01:15 - Raising Money00:03:43 - Influencer Marketing In DTC00:07:40 - Drew's Onboarding Sales Cycle00:10:11 - Hiring For Head of Marketing00:11:17 - The Future Of Iris00:16:45 - The Up Trend For E-Commerce Brands00:18:40 - These ARE The Brands That Win00:27:52 - Drew's Bucket Analogy00:31:46 - Make Your Subscription Valuable To Customers00:37:59 - Make The Case For Fundraising00:47:27 - Early Growth Equity Funds//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#602 What does it really take to build a billion-dollar brand from a side-hustle idea? In this episode hosted by Kirsten Tyrrel, Shawn Nelson, founder and CEO of Lovesac, shares how a giant foam-filled beanbag he stitched together after high school sparked a 25-year entrepreneurial journey. From maxed-out credit cards and a scrappy first retail store to reinventing the furniture industry with modular couches, Shawn opens up about the mistakes, resilience, instincts, and culture that fueled Lovesac's rise to 300+ stores and thousands of employees — all while staying true to a “design for life” philosophy and building a company people genuinely love! What we discuss with Shawn: + Origin of Lovesac in 1998 + Giant beanbag side hustle + Missionary years in Taiwan + First retail store launch in 2001 + Lessons from early mistakes + Pivot to modular couches (Sactionals) + Importance of instinct in business + Culture, fun, and company values + Scaling through marketing & DTC model + Redefining success beyond money Thank you, Shawn! Check out Shawn Nelson at ShawnDNelson.com. Check out Lovesac at Lovesac.com. Follow Shawn on Instagram. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don't just scale companies, they transform entire markets, including a 10-figure exit.With Raleon, Nathan is reimagining retention for Ecommerce. Instead of bloated teams or endless manual work, Raleon acts like a teammate, helping DTC brands and agencies handle retention 50% faster while driving more revenue. From campaign planning to segmentation, it automates the tactical grind so marketers can focus on strategy and growth.Nathan's story blends technical expertise with market-shaping vision. From scaling nCino into a public company, to investing as an active angel, to now tackling one of Ecommerce's biggest pain points, retention, he's seen how AI can accelerate results but still requires human pilots to go beyond “average” output.Whether you're building a lean DTC team, rethinking retention marketing, or trying to cut through the hype of AI, Nathan offers a grounded look at how to combine automation, brand taste, and strategy to drive the next era of Ecommerce growth.In This Conversation We Discuss: [00:22] Intro[00:46] Building expertise in workflow automation[01:46] Experimenting with LLMs in workflows[03:18] Comparing AI models for DTC marketing[04:01] Starting email AI with copywriting[05:08] Fine-tuning prompts for better outputs[06:40] Elevating outputs with better context setting[08:08] Analyzing past campaigns to guide outputs[09:50] Stay updated with new episodes[10:02] Automating segmentation and copy at once[11:57] Recognizing AI delivers average by default[13:38] Editing outputs instead of chasing perfect prompts[15:20] Connecting Klaviyo and Shopify for campaigns[17:41] Automating learning cycles across campaigns[19:14] Guiding systems instead of replacing teamsResources:Subscribe to Honest Ecommerce on YoutubeAutomate DTC retention marketing with AI raleon.io/Follow Nathan Snell linkedin.com/in/nathansnellIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, Former VP, Americas Marketing & DTC at Weber. He's an award-winning global marketing executive with 20+ years of experience helping brands - and the people that drive them - reach their full potential. Check out the full episode here

We examine the failure of formerly highly valued retail brands like Allbirds, Peloton, and Casper, who were once highly valued only to fall on hard times. Why did they fail to live up to lofty expectations and will agentic shoppic agents lead to another shift in the industry? Travis Hoium, Lou Whiteman, and Rachel Warren discuss: - Why have DTC stocks plunged?- What omnichannel strategies have succeeded?- What's the future of agentic shopping? Companies discussed: Peloton (PTON), Allbirds (BIRD), Stitch Fix (SFIX), Nike (NKE), Lululemon (LULU). Host: Travis HoiumGuests: Lou Whiteman, Rachel WarrenEngineer: Bart Shannon Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what's actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it's DTC or Amazon. What You’ll Learn Why most sellers crash and burn on Amazon The simple shifts top earners are making right now How to future-proof your Amazon biz in 2025 Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate […] The post 608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar appeared first on MyWifeQuitHerJob.com.

What happens when a pro athlete decides to reinvent recovery? You get Kane Footwear—a brand that's not just about shoes, but about movement, community, sustainability, and building better habits.In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with John Gagliardi, the founder of Kane Footwear. They dive into John's wild entrepreneurial ride, the obsession with footwear, and how Kane built a cult-like community in the direct-to-consumer footwear game.You'll also hear how Kane Footwear is made with sustainably-sourced, sugarcane-based materials, giving the recovery shoe its lightweight feel while keeping it eco-friendly and planet-conscious. It's footwear designed for athletes and everyday movers who care about performance and impact.If you're an entrepreneur, a fitness junkie, or just someone fired up about creating something that matters, this conversation is stacked with gems.The two explore:Why Kane Footwear has athletes and everyday movers hookedWhat Kane shoes are made of and why eco-friendly design mattersThe lessons John learned from building and exiting a companyHow community fuels brand loyalty and long-term successThe athlete mindset behind Kane's design and missionJohn's personal routine to stay sharp as an entrepreneurIf today's conversation with John Gagliardi lit a spark for you, don't keep it to yourself—share this episode with a friend who's building better habits and chasing big goals. And, if you have a minute, we'd greatly appreciate a 5-star rating and review! See you next week, Kreatures!TIMESTAMPS:1:24 Kane Footwear & shoe obsessions12:18 Building and exiting a company25:00 The importance of being IN community when building DTC business47:59 John's daily routine as an entrepreneur

How do you scale a DTC beverage when 90% of customers still prefer buying in retail? Nik sits down with Aaron Nosbisch while Aaron shares how he built BRĒZ, a hemp THC drink brand, from a fitting 4/20 launch to nearly $70M bootstrapped revenue.  He breaks down why DTC was the demand engine but retail became the scale, how a raw $560 “coin-flip refund” video turned into one of their best ads, and why rotating offers beats running discounts for months. He also cover TikTok Shop arbitrage, founder-led creative that actually converts, and what BRĒZ learned from messing up BFCM.  If you're serious about scaling a CPG brand, this episode is packed with ideas you can use right away. AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

Joe Kudla, Founder & CEO of Vuori, reveals the real playbook behind one of the fastest-growing performance lifestyle brands. We unpack the decisions and economics between direct-to-consumer vs. wholesale, community-led growth, cash-flow discipline, fundraising (from early tranches to secondaries), hiring and culture systems, ambassador strategy, operational excellence, and how Extreme Preparation and a 100/100 work ethic compound into a secret weapon to success.  If you're building a consumer brand, apparel/DTC company, or high-performance team, this episode is a masterclass in strategy and execution.What You'll Learn:• The origins of Vuori and why the market was primed for a new kind of performance lifestyle brand blending technical fabrics with California ease.• Why wholesale under-expressed the vision and how Vuori's pivot to a direct-to-consumer business unlocked authentic community, faster feedback loops, and hugely profitable growth.• Fundraising in the messy middle: bridging cash crunches, raising in tranches, and choosing investors who back the mission—not just the model.• Operating with discipline after secondary rounds: how to avoid “easy money” bad habits and keep teams scrappy, focused, and cash-flow aware.• Learning how the company has paid its original investors and early employees more than $1 billion.• Hiring for “fit + range” over resume, building values people can feel, and creating systems (like no-meeting time blocks) that protect deep work.Chapters / Key Moments 00:00 – Intro & Why This Conversation Matters09:47 – Why Vuori & Joe's Origin Story17:34 – Raising Over $1 Billion To Give To Their Investors19:27 – First Hires & Building the Team28:59 – Wholesale Lessons & Retail Reality38:28 – The DTC Pivot & Strategy48:04 – Purpose, Values & Culture Systems57:39 – IPO Readiness: Pros & Cons67:16 – Closing / Final TakeawaysAbout Our Guest — Joe KudlaFounder & CEO, Vuori. Joe is the entrepreneur behind Vuori, a global performance lifestyle brand known for technical apparel, premium materials, effortless style, and community-centric growth. He's scaled from startup scarcity and near failure to international reach by pairing cash-flow discipline with brand-first thinking, values-driven leadership, and a relentless commitment to product and culture.Guest Links:Vuori: https://vuoriclothing.comJoe Kudla (LinkedIn): https://www.linkedin.com/in/joekudla/Want to Work One-on-One with Me?I coach a small group of high achievers on how to elevate their careers, grow their businesses, and reach their full potential both professionally and personally.If you're ready to change your life and achieve your goals, apply here: https://www.randallkaplan.com/coaching Listen to my Extreme Preparation TEDx Talk here: https://www.youtube.com/watch?v=MIvlFpoLfgs Listen to this episode on the go!Apple Podcasts: https://podcasts.apple.com/us/podcast/in-search-of-excellence/id1579184310Spotify: https://open.spotify.com/show/23q0XICUDIchVrkXBR0i6L For more information about this episode, visit https://www.randallkaplan.com/ Follow Randall!Instagram: @randallkaplan LinkedIn:  @randallkaplan TikTok:  @randall_kaplan Twitter / X: https://x.com/RandallKaplanWebsite: https://www.randallkaplan.com/1-on-1 Coaching: https://www.randallkaplan.com/coachingCoaching and Staying Connected:1-on-1 Coaching | Instagram | YouTube | TikTok | LinkedIn