Podcasts about DTC

In this episode, Maggie Sellers—founder, investor, creator, and force behind Hot Smart Rich—shares how she turned vulnerability, storytelling, and a scrappy content strategy into a multimillion-dollar movement and investing powerhouse. She shares: • The celebrity deal that taught her the power of owning your narrative • How she built Hot Smart Rich from a TikTok idea into a full-blown venture platform • The moment she knew she had a real business (hint: it wasn't when she went viral) • Her strategy behind raising and deploying over $1.6M via syndicates • Why she passed on buzzy deals like Spritz Margs—and what she looks for instead • The future of DTC, social selling, and creator-led commerce If you're a modern founder, creator, or investor—or looking to be all three—this episode is a blueprint for building something meaningful and magnetic in today's world. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠Click here⁠ → Already selling and want to scale? ⁠Click here⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠Click here⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠Click here⁠ to get started. Connect With Nathan Chan Instagram → ⁠Click Here⁠ LinkedIn → ⁠Click here⁠ Connect With Maggie Sellers Instagram → ⁠Click here⁠ Hot Smart Rich→ ⁠Click here⁠ HSR Instagram→ ⁠⁠Click here⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠Click here⁠ Website → ⁠Click here⁠ Instagram → ⁠Click here⁠ Facebook → ⁠Click here⁠ Twitter → ⁠Click here⁠ LinkedIn → ⁠Click here⁠ Podcast → ⁠Click here

When it comes to rewriting the rules of women's health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim.  In this episode, I sit down with the founder and CEO of Bodily, a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve. We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative with science-backed, radically empathetic solutions, and what it takes to pioneer a new category while honoring a deeply personal mission. Tovah's story is one of courage, clarity, and an unwavering commitment to serving women on their terms. Here are a few highlights from our conversation: * Why most postpartum products weren't designed with women in mind, and how Bodily is changing that * The role of data and scientific rigor in developing Bodily's product line   * Lessons on educating a consumer who's underserved, overwhelmed, and often overlooked   * How the brand approaches both DTC and retail with intention and empathy   * The power of building from lived experience and staying anchored to purpose as you scale Join me, Ramon Vela, as I listen to the episode and discover how Bodily is reshaping the future of women's health with integrity, innovation, and impact. For more on Bodily, visit:  https://itsbodily.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.  Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

When Rose Hamilton, Founder of Compass Rose Ventures, first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional.  In this episode, Rose sits down with David Fudge, Co-founder and CEO of Aplós, to unpack how he's not just building a brand—he's reimagining what it means to unwind. From Bonobos to beverage, David's journey is a masterclass in blending creative vision with operational strategy. We dive deep into how Aplós is breaking category codes while anchoring to timeless consumer desires. David shares how his fashion-forward, design-driven mindset helped shape a non-alcoholic spirit brand that's as emotionally resonant as it is operationally sound.  Whether you're a founder, marketer, or brand strategist, this episode is full of insights that will have you rethinking what brand-building really means today. Here are a few key moments to listen for: * How David leveraged a non-beverage background to challenge industry norms—and why not knowing the rules can be an asset. * The concept of “disciplined disruption”: choosing which category codes to break and which to honor. * Why bartenders—not just consumers—are key to Aplós's advocacy and growth strategy. * Building a go-to-market strategy rooted in both aspiration and data: from DTC learnings to luxury retail partnerships. * David's powerful mantra: “Be convicted in vision, malleable in strategy,” and what it means for modern founders navigating fast-changing landscapes. Join us in listening to the episode to discover how David is crafting more than a product. He's creating a cultural shift in how we gather, relax, and connect. This is a story of vision, values, and the bold art of brand building. For more on Aplós, visit:  https://www.aplos.world/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.      Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error

When you meet someone building a brand with soul, you feel it.  That's exactly what happened when I spoke with JW Wiseman, the founder of Curious Elixirs, a line of booze-free cocktails that doesn't just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business.  This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it's hard. If you're interested in building something that blends health, flavor, and meaning, this one's for you. Here are a few highlights from the episode: * Why JW calls Curious a “functional celebration” brand, not just a drink. * The role of adaptogens and how they elevate the non-alcoholic experience. * Bootstrapping and finding the right DTC growth model in a nuanced category. * How they've built deep emotional resonance with their community. * The power of naming, storytelling, and ritual in CPG branding. Join us in listening to the full episode to hear what it takes to build a movement around conscious consumption, one bottle at a time. For more on Curious Elixir, visit:  https://curiouselixirs.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric interviews Alex Yancher, Co-founder & CEO of Passport, a leading global ecommerce provider powering end-to-end growth for fast-growing DTC brands. Alex breaks down the seismic shifts caused by recent tariff increases, how duty drawback programs work, and why every DTC brand is now — whether they realize it or not — a global brand.Key Takeaways:The US tariff floor is rising to 30–50%, reshaping cost structures for brands.Duty drawback offers a refund path — but only if your inventory data is airtight.Smart DTC brands are moving inventory directly into high-performing international markets.Localizing checkout and language increases conversion rate abroad.DDP (Delivered Duty Paid) shipping avoids post-delivery sticker shock, improving customer experience and LTV.Learn how Passport is helping brands like Dolls Kill, HexClad, and others navigate this new era of global DTC.

Also on YouTube: https://youtu.be/fXKVcwl8FS8How a BOGO Deal Bootstrapped Neven Eyewear to MillionsJonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what's changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.Learn:Why BOGO x3 worked when nothing else didHow Neven ships worldwide with no VC moneyThe backend tech powering their crazy offerWhat most brands get wrong about Meta adsSponsored by:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Neven Eyewear → neveneyewear.comSight for Sound → neveneyewear.com/pages/sight-for-soundJudge.me Reviews → apps.shopify.com/judgemeGlasson 360 Viewer → apps.shopify.com/glassonShopify → shopify.com

Send us a textMeta's algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they're taking to unlock the next wave of growth.Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.Key Takeaways:You're not scaling if your daily frequency > 1.15Custom conversions can retrain your pixel without losing historical dataSegmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changerTop-of-funnel campaigns need diversity in touchpoints, not just reachTimestamps00:00 – Intro & The Facebook Ads Ceiling Problem00:45 – RV SnapPad Origin & Premium Market Entry02:53 – Problem: Saturated Audience on Meta04:17 – Annual Ad Spend & Audience Reach Limits07:00 – Frequency as a Scaling Signal (Charlie T Hack)09:00 – Fix: Flex Ads + Advantage+ Campaigns10:22 – Audience Saturation Diagnosis via Frequency14:00 – The 25+ Touchpoint Rule for Conversion15:45 – Custom Conversions for Persona Segmentation18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.19:59 – Keep Winning Ads Running + Add New OnesGuest info:Linkedin: linkedin.com/in/kent-wilson-35ba236 Website: https://rvsnappad.com/ Kent Wilson(COO) of RV SnapPad— Revolutionized the RV accessory market with its innovative permanent jack pads.— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.

Cathy Quain is a seasoned brand leader with 25+ years driving growth for top lifestyle, luxury, and outdoor brands. She's led DTC, retail, and eCommerce strategies as CEO, President, and VP at companies like Krewe, Manduka, and Burton Snowboards. Now as interim CEO of Compass + Nail, she helps brands build loyalty, scale smartly, and create standout customer experiences.In this episode, Sandra Finkelstein interviews Cathy, who shares her insights on building unforgettable customer experiences, navigating major career pivots, and creating lasting brand loyalty.

In this episode, we get into a few different areas we've been working through recently, from campaign performance to org structure to how we're using AI in our day-to-day. We dig into how recent promotions performed across our DTC brands, including Mother's Day and Memorial Day campaigns, and share what we've seen work (and not work) when it comes to bundling, gift-with-purchase offers, and mystery boxes.We also talk through how ecommerce teams are structured inside the brands we work with, including where things can break down between marketing, web, and product.Finally, we get into how AI is being used practically in our workflows, from tools like ChatGPT and ElevenLabs to how we're using HeyGen for localization - what's been useful, what still requires human oversight, and where we're seeing opportunity.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction03:13 Leveraging AI in Marketing06:06 Campaign Strategies and Branding08:56 Sales Performance Insights11:45 Innovative Promotions and Offers15:00 Structuring E-Commerce Teams17:52 Future Planning and Product Roadmaps40:39 E-commerce Operations and Team Structure44:16 Maximizing Post-Purchase Profitability46:18 AI Integration in E-commerce Workflows54:01 AI's Impact on Customer Experience and Operations01:00:00 Leveraging AI for Marketing and Data Analysis01:15:24 Testing and Insights in E-commerce StrategiesOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition. He walks through the steps that took IQBAR from kitchen counter tests to Amazon bestseller and retail mainstay.What you'll hear is less about hacks and more about the fundamentals: why starting online mattered, how feedback drove product-market fit, and what it really takes to scale profitably in CPG today.Key topics include:Launching DTC to validate demand and iterate fastWhy clean label and plant protein were non-negotiablesPackaging shifts driven by real-world feedbackScaling into retail once logistics and cost structures were optimizedViewing DTC as one piece of an omnichannel puzzleIt's a grounded roadmap from someone who's done the work—no shortcuts, just thoughtful strategy.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 – How IQBAR started from a personal health journey02:55 – From kitchen experiments to product-market fit07:10 – Why the brain-focused bar category was a white space12:10 – DTC vs Amazon vs retail: channel strategy evolution17:45 – Profitability, scaling, and efficient COGS in CPG22:50 – Brand evolution: packaging, messaging, and keto pivot27:10 – Retail shelf strategy and planogram insight31:25 – Podcast and display ads as top-of-funnel growth levers34:45 – DTC Twitter, omnichannel mindset, and business realism37:55 – Exit strategy, Mars dreams, and post-exit vision41:00 – Tariffs, supply chain chaos, and CPG realitiesHashtags:#IQBAR#dtcpodcast#consumerpackagedgoods#ecommercegrowth#omnichannelstrategy#dtcbrand#scalingcpg#founderjourney#brandbuilding#podcastmarketing#supplychainchallenges#cleanlabelproducts#retailstrategy#amazonads#shopifysuccess Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Massive acquisitions—from Skechers to Touchland to Foot Locker—aren't just headline fodder; they reflect deeper shifts in how value is defined in commerce today. Phillip and Brian explore what this means for brand identity, consumer behavior, and retail strategy, while diving into everything from Ghost Nutrition's licensing fallout to how Ozempic might reshape fashion trends. It's all a signal: the future of commerce is being redrawn across culture, tech, and even your closet.The Skechering of CommerceKey takeaways:The recent wave of M&A is less about scale, and more about strategic repositioning.Ghost Nutrition's licensing phase-out may challenge the brand's original cultural cachet.City Furniture proves sustainability investments can directly boost profitability.Weight-loss trends like Ozempic are subtly altering fashion preferences and product demand.Context—not trend—is becoming the driving force in personal style and shopping decisions.[00:01:41] Phillip: "Everything is an ad unit. That's the new wild future we have for you."[00:05:15] Brian: "Skechers was also acquired this month... $9.4 billion."[00:27:04] Phillip: "If you want your Ghost Nutrition stuff, you better stock up."[00:47:00] Brian: "Context is taking dominance again ... That's our next move in fashion."Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Sam Mendelsohn is the co-founder of Workspace6, the co-founder of three ecommerce brands doing $12M in revenue at a 7% profit, and the co-founder of BoxFort, a 3PL servicing fashion and apparel brands. Follow Sam on X at https://x.com/SamMendelsohn4, where you can DM him about any of those businesses.//How do you scale multiple brands, hit $12M in revenue, and still sleep at night? In this episode, Andrew interviews Sam Mendelsohn—co-founder of three eCommerce brands, the 3PL Boxfort, and the elite operator community Workspace 6. Sam gets brutally honest about what actually helped him move from plateaued growth to meaningful profit: focusing on fewer things, trimming complexity, and ruthlessly prioritizing margin over vanity metrics.You'll hear about:- How he grew multiple brands without adding headcount- Why focusing on one ad channel (Meta) was the unlock- A practical framework to evaluate whether your brand has real growth potential- What 900+ brand applications to Workspace 6 taught him about success patterns- How to tell if your pricing is too low—and what to do about it- The emotional toll of early-stage plateaus and how he worked through itThis episode is packed with operator-grade insights for brand owners doing 7–9 figures and looking to improve margin, sanity, and scale.CHAPTER TITLES:1:26 - Sam Mendelsohn Discusses Starting Out In E-Commerce6:00 - Improving Your Bottom Line Margin12:58 - Tips From Taylor Holiday23:06 - Keeping Sane During Growth Mode37:26 - Variable Costs In Business51:26 - Importance of a Community// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#metaads #facebookads #ecommerce #advertising

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Send us a textIn this extended Market Outsiders live episode, Namaan and Jenny Rae cut through the noise on tariffs, premium pricing, and why Nike's betting on affluent consumers.The duo break down a weak 20-year Treasury auction and rising U.S. bond yields - signaling investor concerns over fiscal health and global competition. Plus, they dive into Nike's surprising return to Amazon after a six-year DTC push. Is it a sign of strategy shift - or just a move to win back share from brands like Hoka?Join Market Outsiders live every weekday at 9:15AM ET on LinkedIn and YouTube - and now, episodes are also available on Strategy Simplified every Monday, Tuesday, and Thursday.Want the full daily experience? Follow the new Market Outsiders podcast to get every episode, Monday through Friday.Follow Management Consulted on LinkedIn and subscribe on YouTubeConnect with Namaan and Jenny Rae on LinkedInJoin Management Consulted for the NYC Case Camp from June 27-29Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consultingSeats are limited; confirm your spot

Izzy Rosenzweig is the founder and CEO of Portless, a supply chain platform helping ecommerce and DTC brands fulfill customer orders directly from China, cutting delivery times and unlocking cash flow through tax deferment and tariff optimization.A 10-year DTC veteran, Izzy first launched Browze in 2012, shipping over 2.5 million home and kitchen products globally. After building a China-based fulfillment center to improve customer experience, he saw an opportunity to help other brands bypass traditional U.S. warehouses, leading to the creation of Portless.Portless enables brands to ship faster, avoid upfront taxes, and reclaim working capital, transforming how modern operators manage logistics. Izzy's deep experience in cross-border fulfillment, HS code strategy, and tariff engineering gives him a unique lens into how ecommerce brands can survive regulatory shifts and thrive under pressure.With a margin-first, speed-to-cash mindset, Izzy helps brands reimagine global operations to win in today's volatile landscape, efficiently, legally, and profitably.In This Conversation We Discuss: [00:43] Intro[00:56] Understanding the De Minimis model[02:36] Revealing the new customs entry methods[07:35] Clarifying tariffs vs. import taxes[08:25] Comparing global manufacturing options[09:30] Recognizing China's manufacturing edge[10:36] Separating security from supply chains[12:24] Predicting the next tariff move[13:39] Balancing tariffs with tax reform[15:18] Pausing growth without clear policy[16:00] Deferring taxes to boost cash flow[20:02] Migrating platforms to save cashResources:Subscribe to Honest Ecommerce on YoutubeRevolutionize your inventory and fulfillment process portless.com/Follow Izzy Rosenzweig linkedin.com/in/izzy-rosenzweig-13653846If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives. In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren't just shoes; they're hands-free, high-tech, and built for real life.  Whether you're a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, Kizik is changing the game. And yes, I've worn the same pair for four years — that's how good they are. Elizabeth shares the evolution of Kizik — from early tech innovation to a growing global brand — and how they're making shoes that are stylish, comfortable, and built to move with you. We dive into marketing strategy, inclusive design, and why hands-free isn't just a feature, it's the future. Here are just a few highlights: * How Kizik is disrupting the footwear industry with hands-free technology   * Why their “no-sacrifice” approach balances performance, comfort, and design  * Scaling from DTC to retail with stores, Amazon, and international launches  * The role of inclusivity and lifestyle in their expanding product line  * Marketing to parents, athletes, older adults, and everyone in between Join me, Ramon Vela, in listening to the episode and discovering why hands-free might be the only way forward regarding shoes. For more on Kizik, visit: https://kizik.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Send us a textSelena Gomez's latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey. What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS, Jordan and Miguel tackle the realities of launching Serendipity—an emotionally-driven, mission-aligned brand backed by Selena Gomez. From regional distribution pain points to the power of localized influencer marketing, this is a masterclass in turning a pop culture idea into a lifestyle product.Timestamps: 00:00 – Welcome to Fast Track + Jordan introduces the episode 01:45 – Meet Miguel Garcia Castillo of Co Studios 04:12 – The origin story of Serendipity Ice Cream with Selena Gomez 08:50 – From nostalgic NYC vibes to mental health advocacy 12:35 – The biggest constraint: Product availability & brand awareness 16:20 – The logistics nightmare of DTC frozen products 19:05 – Hyper-local awareness strategies: YouTube + TikTok creators 24:10 – Why brand is your moat, not just your marketing 28:30 – Profitability, commodity pricing & long-term strategy 32:00 – Closing thoughts + how to join Ecommerce OSKey Takeaways:Brand is a moat: In crowded markets, your brand values are your defense.Localized marketing > national awareness: DTC is important, but retail-first brands must win regionally.Celebrity-driven brands need more than a name: Product, price, and purpose must all deliver.Frozen DTC = hard mode: Logistics, costs, and timing matter more than ever.Storytelling wins: Emotional connection and authenticity help Serendipity stand out.Guest Info: Miguel Garcia Castillo Founder & Principal, Co Studios — Early-stage consumer venture builder — Brand strategist + growth architect for Selena Gomez's SerendipityLinkedIn:  https://www.linkedin.com/in/mgarcast/ Website: https://www.costudios.co/ “Get my 27 strategies in 27 days to work less, earn more, and grow smarter”

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.Key Insights:The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.Referral Marketing Mechanics: Understanding the components of a successful referral program.Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.Case Studies: Real-world examples of brands achieving significant CAC reductions.Strategic Implementation: Best practices for timing, segmentation, and offer structuring.Takeaways:Referral marketing can dramatically lower acquisition costs.Personalized and timely referral offers enhance customer engagement.Innovative tools like Talkable Wallet make sharing effortless and effective.If you're a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.comTimestamps00:00 - Why referral marketing reduces risk and boosts ROI02:00 - The problem with paid acquisition in today's ad landscape04:00 - How referral loops drive compounding customer growth06:00 - $500M in revenue from one Talkable client case study08:00 - The Talkable Wallet and how it solves real-world sharing10:00 - Crafting irresistible offers that drive actual referrals12:00 - How white-glove service removes the need for internal headcount14:00 - Identifying the “moments of delight” for peak referral success17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers20:00 - Creative placement ideas: packaging, QR codes, yard signs22:00 - Viral loops and LTV: why referrals outperform paid ads24:00 - Framing referral marketing to get CFO and CEO buy-inHashtags#referralmarketing#customeracquisition#dtcpodcast#talkable#ecommercemarketing#brandgrowth#retentionmarketing#d2cbrands#lifetimevalue#performancebranding#ownedmedia#viralgrowth#marketingstrategy#emailmarketing#customerloyalty Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode, I'm joined by Matty to talk about his journey from studying marketing to shaping some of the most well-known brands in the DTC space. We go back to his days at MyProtein and Represent, where he cut his teeth in SEO and digital PR, learning first-hand how community building can and should be the core of a modern brand proposition.Now at Cadence, Matty shares how the brand has evolved from a small startup to a company lazer focussed on fuelling athletes. We discuss what it takes to innovate in a crowded space, the importance of real connections with athletes, and why organic marketing is underrated.We also get into the realities of scaling a business quickly, adapting to constant change, and the lessons learned along the way. If you're interested in what it takes to build brand loyalty in competitive markets, this one's for you.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.   In this episode, I cover: The 4 types of products in the matrix Why low-differentiation commodities die on social What Amazon-native brands can learn from high-virality DTC launches A few real-world case studies of "Brand Goldmine" quadrant products Why your next product needs more than just demand on Amazon   If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd. Reach out to me for a free review of your brand/products: www.andyisom.com  

In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985.  We dove into the brand's rich heritage, how it all started in her grandfather's garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with Chef Merito seasonings, the brand's commitment to quality and innovation, and how they're keeping flavors both timeless and trend-forward.  From collaborations at Dodger Stadium to growing demand in B2B and retail, this is a story of passion, perseverance, and flavor that connects generations. Here are a few highlights from our conversation:   * The family story behind Chef Merito and its first seasoning, Carne Asada * How the brand balances tradition with innovation in B2B, DTC, and retail * Why adaptability is key in modern marketing and flavor development * The surprising versatility of seasonings—from tofu to stadium fries * How community feedback and family values shape every decision Join me, Ramon Vela, in listening to the full episode and discover what it takes to build a multigenerational brand that honors its past while cooking up the future. For more on Chef Merito, visit: https://chefmerito.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

BEST Design Tool → https://www.design.com/apparelsuccessJoin the Mastermind → https://www.skool.com/apparel-success-mastermindIn this episode of Apparel Success, I share how I made $37,225.79 in hoodie sales in just 3 months… with only 400 followers and $10,736.53 spent on Facebook ads. No viral TikTok. No influencer shoutouts. Just strategy, scrappiness, and a hoodie I invented myself. If you're trying to start an online business, launch a product, or grow an ecommerce brand with no audience, this video is the raw blueprint I wish I had on Day 1. I want to breakdown how to market your clothing brand on a level you haven't seen before - and will be helpful for anyone starting a business in 2025.What You'll Learn in This Video:✅ How to launch a product with a small audience✅ How I sold out a brand-new infrared therapy hoodie✅ Real Facebook Ad strategy — what worked and what didn't✅ Niche marketing: how to target the right audience✅ How to get a 2.0+ ROAS with zero followers ✅ Why you don't need to “go viral” to make real money✅ The psychology of a good ad — built from first principles✅ Simplifying your DTC marketing strategy✅ How to build a brand that actually connects with your customer 

INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Will Nitze is the Founder & CEO of IQBAR, an omnichannel food & bev brand on pace to do $125M at 17% EBITDA in 2025 after doing $59M in revenue at 13% EBITDA in 2024. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.//Will Nitze is the Founder & CEO of IQBAR. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.//Will Nitze, founder of IQBAR, shares how he scaled his food and beverage brand into the 9 figures and successfully turning the corner to profitability. This episode unpacks why he raised capital (and doesn't regret it), how he thinks about supply chain leverage, what founders get wrong about bootstrapping, and the real path to operational excellence.You'll learn how volume-driven growth models differ from high-margin products, how to avoid channel conflict in OmniChannel, and why your COGS might be the biggest opportunity in your business.If you're operating a 7–9 figure eCom brand and care about scale, margin, or long-term exit value—this is a masterclass.// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#metaads #facebookads #ecommerce #advertisingCHAPTER TITLES:1:21: Is there really a big against fundraising?8:23: How to make money as a food/beverage business?13:57: Choosing the right investors for your DTC Business27:08: Finding Product Market Fit36:14: Operational Muscles For Omni Channel DTC45:24: Supply Chain 101//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Episode OverviewAt ADI's 21st Craft Spirits Conference in Baltimore, host Ronnell Richards sits down with Crystal Rivera — co‑founder of Puerto Rico Distillery (PRD) — to explore how a father‑daughter team turned cultural tradition into Maryland's first dedicated pitorro distillery. From launching in March 2020 (the week COVID shut the world down) to expanding into a 12,000‑sq‑ft facility this year, Crystal explains why preserving island heritage, supporting local growers, and bootstrapping with family grit created a grassroots success story.What Exactly Is Pitorro?Puerto Rico's centuries‑old “moonshine” rum: high‑proof, cane‑based, and traditionally infused with fruits, spices, or coffee.How PRD balances legality, authenticity, and modern craft‑distilling standards.Bootstrapping Through a PandemicSelling their own homes to self‑fund the distillery, then pivoting to hand‑sanitizer production and doorstep deliveries during 2020 lockdowns.Slow‑and‑steady growth: year 1 flavor R&D, year 2 restaurant/bar placements, year 3 statewide self‑distribution.Family, Culture & ResponsibilityLearning blending techniques from her father Ángel and the island's underground maestros.Representing Puerto Rican diaspora pride in every bottle and ensuring first‑sip “legitimacy” for seasoned pitorro drinkers.New 12,000‑Sq‑Ft Facility in 2025Moving from a 2,000‑sq‑ft Frederick space to a six‑times‑larger building in Brunswick, MD—expanding production, events, and barrel programs.Advice for Aspiring Distillers“Build the ladder while you climb.” Do the research, but don't over‑analyze—some lessons only surface once you're in motion.Surround yourself with mentors and suppliers (ADI is a prime network).On Cultural Authenticity:“One taste and you know if it's real pitorro. Hitting that mark is non‑negotiable.” – Crystal RiveraOn Pandemic Perseverance:“We launched the week COVID hit. Hand sanitizer kept the lights on while we perfected flavors for year two.” – Crystal RiveraOn Taking the Leap:“Some things you only learn after you start. Don't wait until the plan is perfect—start climbing and add rungs as you go.” – Crystal RiveraPuerto Rico Distillery: https://PuertoRicoDistillery.comTasting‑room hours, flavor lineup, and newsletter (join for DTC shipping launch).Online Retail Partner (ships to 38 states): Linked under “Buy Online” at PRD website.American Distilling Institute: https://Distilling.com – membership, forums, and competition info.Taste Authentic Pitorro: Order PRD's classic or infused bottles online and compare to island memories (or start new ones).Visit the New Facility: Plan a Brunswick, MD trip in 2025 for expanded tours, cultural events, and barrel‑room tastings.Join ADI: Tap into supplier networks and peer mentorship that helped Crystal find agave, molasses, and packaging solutions.Powered By: American Distilling InstituteHost: Ronnell RichardsGuest: Crystal Rivera, Puerto Rico DistilleryLocation: Recorded live at ADI's 21st Craft Spirits Conference, BaltimoreRate & Review on your favorite podcast app.Subscribe for more global craft‑distilling stories.Join ADI to connect with innovators like Crystal: https://Distilling.com/membership¡Salud! Every drop has a story—and every voice keeps the spirit alive.In This Episode, You'll LearnKey QuotesAbout Puerto Rico DistilleryFoundedMarch 2020 (Frederick, MD)FoundersCrystal Rivera & her father, Ángel RiveraSignature SpiritsPitorro Clasico (uninfused), Coconut, Passion Fruit, Coffee, Limited Holiday CoquitoExpansionNew 12,000‑sq‑ft Brunswick, MD facility opening late 2024CommunityDiaspora cultural events, nonprofit hurricane‑relief partnershipsResources & LinksAction ItemsEpisode CreditsEnjoyed the Show?

In this episode, we break down how we plan, execute, and analyze our go-to-market (GTM) campaigns. We walk through the full product launch process for our DTC brands, from the initial product brief to strategy development, creative asset production, cross-functional collaboration, and post-mortem analysis. We share how we tier our launches, how different teams contribute (from product marketing to paid media), and the systems we use to keep everything moving, including ClickUp, Figma, and Notion. We also review our go-to-market boards in real time, showing how we centralize assets, messaging, and strategy across every channel to run high-impact, cohesive campaigns.Finally, we dive into how we're starting to use AI, especially in copywriting workflows, and where human creativity still plays a critical role.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction05:22 Defining Go-To-Market Strategies12:03 The Product Prequel Process17:15 Attribution Models and Their Impact20:22 Understanding Product Launch Tiers23:39 Collaboration Between Product and Marketing Teams29:12 Creating Cohesive Marketing Messaging35:46 The Role of Project Management in Marketing39:09 Post-Mortem Analysis for Continuous Improvement45:43 Centralizing Project Management Functions48:36 Go-To-Market Strategy and Execution55:27 Comprehensive Creative Briefs for Launches58:14 Centralizing Creative Assets01:02:56 Brand vs. Product Messaging01:05:39 Design Toolkits for Cohesive Branding01:11:02 Creative Problem Solving with Existing Assets01:15:24 Leveraging AI for Content Creation01:19:09 Establishing a Design System01:22:01 Iterating on Go-to-Market StrategiesOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsNorthbeam.https://www.northbeam.io/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Western wear is having a moment – and so is the upstart Western brand Tecovas. Founder Paul Hedrick is a Texan who realized that cowboy boots were either too expensive or too cheap, so he decided to create a premium brand with an attainable price. He traveled repeatedly to the cowboy boot capital of the world – León, Mexico – to obsess over every detail, and later he expanded his DTC business to make a surprising bet on brick-and-mortar stores. Today, beyond boots, Tecovas sells jeans, shirts, dresses, hats, and bags, and this year, the company expects to do more than $300 million in sales.This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Iman Maani. Our engineers were Patrick Murray and Robert Rodriguez.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy's free newsletter at guyraz.com or on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When someone tells me they're going all in, I listen.  That's exactly what Tommy Walsh, Founder & Owner of Shroom Bar, did when he launched Shroom Bar, a protein-packed, mushroom-fueled bar designed for focus, energy, and endurance.    In this episode, Tommy shares his founder journey, from mixing mushroom powder in his drinks to building a functional bar brand targeting the MMA world (and beyond). We explore what it really takes to bring a product from kitchen to shelf: sourcing ingredients, scaling manufacturing, bootstrapping marketing, and staying committed through long product cycles.   Tommy's not just building a brand—he's cultivating a lifestyle for everyday fighters, athletes, and high-performers looking for clean, daily fuel. Here are a few highlights from our conversation: * Why mushrooms like Lion's Mane and Cordyceps aren't just trendy, they're powerful tools for performance and recovery * How targeting the MMA community gave the brand a strong identity and early traction * The cash flow vs. economies-of-scale challenge every CPG founder faces * Why going “mile deep, inch wide” is the smartest early strategy for niche brands * Lessons on going DTC-first, building social as an asset, and staying laser-focused on the long game Join me, Ramon Vela, in listening to the full episode and hear what it really takes to go all in and build a functional food brand with purpose, grit, and hustle. For more on Shroom Bar, visit:  https://eatshroombar.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

BJ accidentally posted something over the weekend on the show page that he meant to post on his personal page. Jamie is dead tired from her wild Alcoholly weekend. It was a sad day yesterday. The Outdoor Boys Youtube Channel posted a goodbye saying they wouldn't be continuing the page. Yesterday four tornadoes touched down in Elbert County. No one was hurt but about 20 buildings and homes were destroyed. Joe Biden's team announced that the former president has prostate cancer that has no spread to his bones. A Mexican Navy ship leaving port had a malfunction with their boat that caused it to run into the Brooklyn Bridge. Jamal Roberts won American Idol last night. The Nuggets fell to OKC yesterday afternoon in game 7 of their series against the OKC Thunder. Last week Jamie was talking about how much she liked a rowing machine and that she now wants to buy one. BJ felt inspired to give rowing a shot. Now he wants a machine! SMH Dil was out in DTC on Saturday helping a nonprofit called Ally Remembered. With funding from the nonprofit SMH Dil paid for 1500 dollars' worth of prom dinners!

The Nuggets fell to OKC yesterday afternoon in game 7 of their series against the OKC Thunder. Last week Jamie was talking about how much she liked a rowing machine and that she now wants to buy one. BJ felt inspired to give rowing a shot. Now he wants a machine! SMH Dil was out in DTC on Saturday helping a nonprofit called Ally Remembered. With funding from the nonprofit SMH Dil paid for 1500 dollars worth of prom dinners!

Now he wants a machine! SMH Dil was out in DTC on Saturday helping a nonprofit called Ally Remembered. With funding from the nonprofit SMH Dil paid for 1500 dollars' worth of prom dinners!

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we're joined by Steve Schwartz, founder of Art of Tea. From starting with a backpack and a phone bill to serving Google HQ and the White House, Steve's journey is rooted in deep product integrity and radical education.Listen in to discover how blending Ayurvedic principles with luxury sourcing has positioned Art of Tea as a quiet giant in the wellness beverage space.What you'll learn:The logistics of sourcing and storing elite-quality tea ingredientsHow subscription, loyalty, and a mobile app drive retentionThe unexpected ROI of writing a founder-focused brand bookWhy brand partnerships with Hollywood and the White House matterDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps0:00 Intro and Origin Story of Art of Tea2:30 The Hero's Journey: From Caregiver to Tea Entrepreneur6:10 Breaking into Hospitality: Wolfgang Puck and Caesars Palace9:00 The Truth About Supermarket Tea11:00 Tea as a Health Ritual and Mindful Practice14:00 Launching DTC with Dreamweaver and Early Lessons18:00 Blending Tea with Ayurvedic Principles21:00 Growing Through Education and Teaching at Conventions24:00 Subscription and Loyalty Programs That Work26:00 Using Events, PR, and a Mobile App for Brand Awareness29:00 Collaborations with Paddington, Dune, and the White House34:00 Long-Term Vision and Staying Mission-Aligned38:00 Final Advice for Founders and EntrepreneursHashtags#DTCpodcast #ArtOfTea #TeaBusiness #FounderStory #EcommerceStrategy #SubscriptionModel #TeaEducation #ConsumerBrand #SteveSchwartz #TeaCulture #WholesaleToDTC #BrandBuilding #MindfulBusiness #ProductQuality #SustainableGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

This week, we cover the news from the Upfronts, with Netflix and Amazon announcing updated ad-tier user numbers, YouTube disclosing ad conversions on Shorts, and some of the new ad formats coming to OTT platforms. We also detail the upcoming DTC offerings from ESPN and FOX and YouTube's plans to stream an exclusive NFL game for free in September. Finally, we highlight Charter's announcement of its plans to buy Cox Communications, Warner Bros. Discovery rebranding Max to HBO Max this summer, and Sony announcing updated Crunchyroll subscriber numbers. Podcast produced by Security Halt Media

In this episode of Add To Cart, we sit down with Kira Macleod-Finke, Head of Direct-to-Consumer at The Body Shop Australia, the iconic beauty brand now certified 100% vegan across its global product range. With a retail career spanning T2, Country Road, Trenery, and Jeanswest, Kira shares how she led The Body Shop through two global buyouts, a decentralisation shift, and a three-month replatform from SAP Commerce Cloud to Shopify, with just 13 minutes of downtime. She reveals how she unified ecommerce and retail under one DTC team, turned L&D into a real-time CX engine, and kept her people calm and focused through an unpredictable transformation. This one's packed with honest leadership insights, practical team structures, and bold decisions that brand managers and ecommerce leads won't want to miss.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Kira Macleod-Finke is a seasoned retail leader with over 20 years' experience driving transformation across some of Australia's best-known brands. As Head of Direct-to-Consumer at The Body Shop Australia, she leads the charge across both ecommerce and 130+ retail stores, unifying customer experience and commercial strategy under one roof. Formerly the ANZ retail operations for The Body Shop, and Global Head of Retail at T2 Tea, Kira has led teams across five international markets. Her career also includes senior roles at Jeanswest and Country Road Group, where she led large-scale retail operations and customer-focused change. With deep expertise in omnichannel retail, team development and CX design, Kira is known for combining operational rigour with purpose-led leadership to put the customer at the centre of every decision.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

When I say this episode is packed with hard-won wisdom, I mean it. I sat down with Matt Orlic, founder of Qure Skincare, who's built 25+ brands over the past two decades, and survived losing $5 million when a major retailer collapsed overnight. Instead of giving up, he pivoted to DTC and built Qure, a brand redefining the skincare category through innovation, accessibility, and product efficacy. In this conversation, Matt discusses everything from emotional resilience and operating leverage to why he believes the future of skincare is tech-forward, community-driven, and built around real customer needs. His story is one of grit, reinvention, and what it really takes to scale a modern brand in today's market. Here are some key moments from our chat: * How losing millions taught Matt the value of diversification and product-market fit   * Why innovation and “leverage points” are Qure's secret to sustainable growth   * The power of storytelling and authenticity in an increasingly AI-driven world   * How Qure balances DTC-first growth with global retail expansion   * What it takes to create FDA-approved hardware and bring clinic-grade tech home   Join me, Ramon Vela, in listening to the full episode and discovering what it takes to build a skincare brand that's not skin-deep. For more on Qure Skincare, visit:  https://qureskincare.com/ If you enjoyed this episode, please leave  The Story of a Brand Showa rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.  Today's Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up.  Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study!  Users of Goode Health had a significant improvement in heart health in just 2 weeks!  Visit goodehealth.com today and use promo code STORY30 for 30% off now!

Gary Brooks doesn't just make wine—he turns the whole idea of winemaking on its head and brings it back down to earth, reminding us that, after all, it's just “rotting fruit.” But don't be fooled by the humility. In this episode of Wine Talks, you'll discover how a man raised in Annapolis, guided by a career that veered from the Navy to IT management, ended up chasing Pinot Noir dreams in California's Petaluma Gap. As Paul Kalemkiarian digs in, you'll learn how Gary navigated the split between wine academia and hands-on “cellar rat” labor, why starting Brooks Note Winery took more grit and capital than sanity, and what it's like to pour your soul—and your bottles—out of the back of your truck just to make ends meet. Gary shares candid stories about the hard business realities behind artisan winemaking, how texture and mouthfeel outshine flavor notes in the true art of blending, and why he thinks the grandest moments in wine come down to honest connections, not pedigreed grapes. You'll come away with a new appreciation for the world of small-batch winemakers—their struggles to sell every bottle DTC, the tactical parties in living rooms far from California, and the ever-present quest to avoid pretentiousness in a trade often accused of it. Above all, you'll grasp why a genuinely great wine experience is often about memory, friendship, and the joy of pure discovery, not just what's in the glass. ✅ Wine: Just rotting fruit… or the ultimate art form? ✅ Hear Garry Brooks and host Paul Kalemkiarian tear down wine's pretensions while sharing the REAL journey from the cellar to your glass. ✅ On this episode of Wine Talks, dive into stories of risk, resilience, and why Pinot Noir is the grape that changed everything for Brooks Note Winery. ✅ You'll never look at a bottle the same way again—tune in and discover why wine's magic goes way beyond what's in your glass.   #WineTalksPodcast #BrooksNoteWinery #PetalumaGap #WinemakingJourney #PinotNoirLove #WineLessPretentious #DTCSuccess #WineAndStory  

Live from Los Angeles, Phillip and Brian explore bizarre and brilliant intersections of commerce and culture of late, from commerce themes in Sinners to pope merch to DIY luxury. In an episode that's part futurist insight, part sacred absurdity, they connect the dots between retail psychology, meme theology, and trade policy. PLUS: Phillip and Brian head to The Whalies with Triple Whale. Coming up on the show, catch their live interview from The Whalies with Bryan Cano of True Classic!High Church, Low InventoryKey takeaways:The Commerce of Catholicism – Pope transitions now drive digital engagement, pilgrimage surges, and resale markets. Welcome to the Vatican's Shopify moment.Tariffs as Theater – The recent 90-day tariff reprieve reveals how uncertainty fuels deal-making and could permanently reshape global economic alliances.Contentification of the Sacred – From Conclave to meme lore, the papacy is now part of the entertainment-industrial complex, raising questions about the role of narrative and brand in modern faith.DIY is the New Luxury – Phillip's journey from $300 Instagram pants to $6 Goodwill masterpieces signals a cultural shift: recession-core meets personal branding.Slop is Dead (Maybe) – Brian drops a bold claim: participatory lo-fi media has peaked. What's next? Meaningful myth, meta-modern storytelling, and high-context digital ritual.[00:06:27] “Once you hit the limit with your product, you start to look at category expansion. You have to ask the ‘why' questions.” – Brian[00:52:45] “The way we relate to culture is through the commerce experience of it—when an American lens is applied.” – PhillipIn-Show Mentions:The Senses: I Vatican't Believe These PricesInsiders: Language GamesAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Reach out to James Lee on X at https://x.com/jameshyujinlee to get started with overseas product photography.Get my complete guide to Target ROAS bidding here: https://www.youtube.com/watch?v=V_7SbiBun10//What separates the most profitable eCommerce operators from the rest?In this episode, Andrew breaks down 5 underutilized tactics that high-performing 7–9 figure brands are using to grow faster, retain customers longer, and increase margins—without adding risk.From low-MOQ product launches to price testing that lifts per-visitor profit, to smarter Meta bidding strategies and supply chain overhauls, this episode is packed with actionable insights. If your brand is stuck at a growth plateau, or bleeding margin from inefficiencies, this is the roadmap you've been looking for.You'll walk away with a clear, tested list of what's working right now—and where you might be leaving serious money on the table.//CHAPTER TITLES:00:22 - Not Launching Enough Products8:21 - Lower Cost of Product Launch15:33 - Price Testing18:08 - Target ROAS Campaigns21:43 - Supply Chain Management28:05 - Brand Marketing// SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck sits down with Kyle Hitchcox, founding partner at Pilothouse, co-founder of the DTC Newsletter, and now a builder behind Warpdrive, a performance-driven CRO tool. This conversation is a masterclass in how content can power agency growth. Kyle shares how Pilothouse grew from affiliate roots into a 180+ person agency, how DTC media became a top-tier lead source, and how LinkedIn is now driving qualified deal flow. If you're building an agency, running a service business, or scaling a DTC brand, this episode breaks down the tactical frameworks behind Pilothouse's success.Follow Kyle's LinkedIn Content Journey: https://www.linkedin.com/in/kylehitchcox/

ESPN announced its DTC app pricing. Is the price right, and is the bundle discount enough? Max puts HBO back in its name. And updates on Newfronts from YouTube, Amazon, and more. 

In this episode of Chew on This, Ron and Ash are joined by Constantine Yurevich, Founder of SegmentStream, to discuss the challenges and future of marketing measurement and attribution. If you care about scaling profitably, avoiding wasted ad spend, and finally getting clarity on what's actually driving results — this one's for you.What You'll Learn: Why one-size-fits-all attribution models just don't cut it We talk about why standard setups miss the mark — and why your measurement approach needs to reflect how you actually sell and market, not someone else's template. When attribution becomes a make-or-break issue If you're spending big, measurement mistakes get expensive. We get into why attribution becomes non-negotiable as budgets grow — and how smaller teams can still start smart. How to surface conversions that don't get credit Some channels drive value you can't see in your analytics dashboard. We dig into how things like geolocation and session behavior can expose what's really moving the needle. Why marginal ROAS tells a more honest story than averages Looking at average ROAS is easy — but misleading. We unpack why marginal ROAS gives you the real picture, especially when scaling campaigns. Who you can actually trust when it comes to attribution adviceSpoiler: It's not always your media agency or the platform reps. We talk about why having someone with no skin in the game is crucial for objective decision-making. Plus: Real-world stories of brands that got attribution wrong — and what they did to turn things around.About SegmentStream:SegmentStream partners with DTC growth leaders to drive more revenue from paid media through full-funnel attribution, incrementality measurement and automated cross-channel budget allocation. Learn more at: https://segmentstream.com/Follow Constantine Yurevich:LinkedIn - https://www.linkedin.com/in/yurevichcv/X - https://x.com/weird_ceoTimestamps:0:00 - Intro1:11 - Understanding marketing measurement and attribution4:02 - Fine-tuning attribution for better marketing measurement solutions5:02 - Measuring influencer impact on traffic6:08 - Starting with a small budget can be effective for basic attribution7:30 - Misattribution can lead to significant wasted spend in marketing9:01 - Traditional analytics may not capture all upper-funnel activities10:35 - Understanding audience engagement for effective marketing20:06 - Evolving attribution models to adapt to changing marketing landscapes25:48 - A single source of truth in analytics26:02 - Not fully trusting attribution metrics28:03 - Brands that misjudged their marketing effectiveness30:12 - Diminishing returns in marketing campaigns31:32 - Proper measurement for lower-funnel channels34:11 - AI in marketing attribution and modeling36:03 - Incrementality studies and their challenges in measurement39:15 - Managing multiple agencies for effective budget allocation45:07 - Drawbacks of last-click attribution metrics49:50 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

From the moment I met Annie Meyer, Co-founder & CEO of Untoxicated, I could tell she was building something special.   In this episode, we dive deep into her journey with Untoxicated, a mission-driven skincare brand formulated for people with sensitive skin and built around science, empathy, and real impact.  Annie opens up about the personal skin struggles that led her to co-found the brand, how she partnered with an allergist from the Cleveland Clinic, and what it means to create skincare that's not just clean but truly allergen-free. We also discuss entrepreneurship, product-market fit, and what it takes to build a brand that prioritizes people over profit. Annie's insights on distribution, innovation, and bootstrapping are gold for any founder trying to break into the crowded CPG space. Here are some key moments from the episode: * Why “less is more” when formulating products for real skin sensitivities * How saying “no” to retailers helped them stay focused on long-term scale * The power of DTC and Amazon to build trust before entering retail * The decision to price products accessibly, even when investors pushed back * Why partnering with a doctor sets a new standard for skin health Join me, Ramon Vela, in listening to the full episode and get a behind-the-scenes look at what it takes to launch a truly purpose-driven brand in beauty. For more on Untoxicated, visit:  https://www.untoxicated.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.  Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and today, you can join the community for $1 for your first 30 days!

Ever sold your dog for a fat check and got a standing ovation for it? That's how Aaron Spivak describes selling the company he built from scratch into a $50M powerhouse. In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Aaron, the DJ-turned-juice-slinger-turned-weighted-blanket-mogul, to unpack how grit, delusion, and one viral Kickstarter helped him build Hush, one of the top DTC brands in Canada.  He dives into the real emotional cost of selling a business, why customer conversations are his secret weapon, and how Founders Club is helping entrepreneurs get real support.   What You'll Learn in This Episode: The stroke that changed everything…and how a side hustle became a lifeline Why Aaron still DJed after hitting $25M in revenue The secret power of calling every single customer (yes, really) How to turn a blanket into a movement (and a $50M exit) What Dragon's Den taught him about performance, not pitching The real emotional chaos of selling your “business baby” Why Founders Club isn't another BS mastermind — and who it's really for Who is Aaron?Aaron Spivak is a serial entrepreneur who co-founded Revita, Hush Blankets, and most recently Founders Club,  a global community for high-growth founders. From DJing bar mitzvahs to delivering mattresses in his Audi, Aaron's story is anything but typical. Favorite Quote:"When I sold my business, it felt like someone bought my dog and the whole world clapped." Take Action:Tune in to hear why hard work beats hype — and what's next for the guy who refuses to slow down. Connect with Aaron: Instagram (The Founders Club): @thefoundersclub Website: https://www.aspivak.com Linkedin: https://www.linkedin.com/in/aaron-spivak1/   Like what you heard? Don't forget to subscribe, rate, and review!

As someone who's had the pleasure of working closely with Sachi Singh, the Founder & CEO of Rootless, I knew this episode would be special.    Sachi isn't just building a product. She's building a movement rooted in impact, education, and transformation.  In this conversation, we explore Rootless's origin story, how seaweed became the brand's "hero ingredient," and the systems thinking that underpins her entire approach to food, wellness, and the planet. We also discuss how Rootless is bridging the gap between food and medicine, creating a daily ritual that empowers women to feel better. Starting with iodine-rich, whole-food bites that taste as good as they are good for you, Sachi shares her philosophy on customer-led product development, the importance of regenerative sourcing, and why the future of women's health is personal, accessible, and community-driven. Here are some highlights from the episode: * Why seaweed could be the future of food and farming, and why your thyroid needs it   * How Sachi used systems thinking to turn complex climate and nutrition issues into consumer action   * The simple but powerful way Rootless collects feedback from its community   * How she's balancing DTC-first growth with a scalable, retention-focused model   * Her lessons on gut instinct, building from wholeness, and designing a brand with purpose Join me, Rose Hamilton, Founder of Compass Rose Ventures, in listening to the episode and learning what it really takes to launch a mission-driven brand that will change how we nourish ourselves and the planet. For more on Rootless, visit:  https://getrootless.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.  Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

Eric del Valle is the Director of Ecommerce at Onewheel, a self-balancing electric skateboard brand developed by Future Motion. With a background that includes experience at Google and various DTC startups, Eric leverages behavioral psychology to enhance customer acquisition and user experience strategies. Under his leadership, Onewheel has grown significantly by transitioning marketing efforts from mere awareness to deeper customer consideration.  In this episode… Many brands struggle when their once-thriving marketing tactics hit a wall, leaving them wondering how to sustain growth in a shifting market. How do you take customers beyond simple awareness and move them into true consideration — especially when your product comes with a high price tag and a niche appeal? The challenge lies in breaking through audience assumptions and reshaping brand perceptions to tap into a wider, more willing customer base. Eric del Valle, an expert in ecommerce and behavioral psychology, shares how his team overcame these hurdles by focusing on authentic user stories and deep customer research. Eric highlights how Onewheel identified an unexpected core demographic, leveraged emotional testimonials, and restructured marketing to focus on relatability over features. By employing strategies like reducing product price points, simplifying purchase bundles, and removing unnecessary micro-decisions in the funnel, niche brands can make it easier for hesitant buyers to commit. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Eric del Valle, Director of Ecommerce at Onewheel, about transforming marketing strategies for lasting growth. Eric discusses customer-driven marketing, price point adjustments, and optimizing the buyer journey. He also delves into overcoming audience misconceptions, leveraging authentic stories, and removing decision fatigue to boost conversions.

The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%. If you're selling physical products—especially through Amazon or DTC—this is your moment to move fast. Because while everyone else is still refreshing freight quotes, smart brands are locking in container space before the rate hikes begin.   In this episode, I break down: What the new tariff changes acutally mean for sellers How this will impact shipping rates and inventory flow A clip from our coaching Q&A call with Burak Yolga from Forceget logistics A quick snippet from a private consulting call with Natasha   If you want help locking in shipping rates or making inventory decisions during this window, reach out.   All my resources and services are at: www.andyisom.com  

Evan Quinn and his cofounders run one of the nation's leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//Cherene Aubert is the SVP of Ecommerce and Digital at Ilia Beauty, a 9-figure omnichannel beauty brand. Follow Cherene on X at https://x.com/ChereneAubert and on LinkedIn at https://www.linkedin.com/in/chereneetemadi/.//Cherene Aubert has helped scale some of the most impressive eCommerce brands—from Bobby's 9-figure DTC ascent to leading omni-channel growth at Ilia Beauty. In this episode, we dive deep into what separates the next level operators from the rest: brand vs performance, measurement nuance, retail sell-through, and how AI might change everything (again). If you're an 8 or 9-figure operator trying to think 3 steps ahead, this conversation is a masterclass.Topics Covered:-Brand vs. performance marketing at scale-Attribution without over-measuring-Scaling retail without cannibalizing DTC-How top operators are integrating AI today-Surviving the end of the old Facebook playbook//CHAPTER TITLES:3:16: Day to Day of an SVP7:02 - Why The Attribution of Bank Account Never Lies14:57: Allocation Your Marketing Budget23:50 - Turning Influencer Strategy Into A Direct Sale40:40 - Measuring Your Ad Dollars//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY EPISODES!//Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this Global Retail Leaders episode, host Linda Johansen-James speaks with, Jermain Gil, COO at Good Ranchers, shares how a mission-driven meat subscription business is bringing integrity back to the dinner table. From humble pop-up shop beginnings to launching one of the cleanest chicken nuggets on the market, Jermaine reveals how deep customer understanding, bold experimentation, and a 100% American sourcing commitment set Good Ranchers apart. ⏱ Timestamps: [01:10] The Good Ranchers origin story & ministry roots [04:00] Pop-up shops and pre-launch strategy [07:30] From offline to online: building a DTC model [11:00] Subscription-first success and customer trust [14:20] Money-back guarantee and customer service excellence [17:10] Supporting sustainable American farming

Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel's grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. Hit PLAY to hear: Why skyrocketing rent pushed Rachel to shut her shop—and scale faster The Shopify setup mistake that nearly broke their backend How freezing macarons unlocked 7-figure fulfillment The agency breakup that every ecommerce founder should learn from What finally pushed them to stop waiting and start selling proactively How French flair (and flavor) became their brand's superpower Key timestamps to dive straight in: [03:51] Shift from Storefront to Online Sales [07:54] Customizable Macaron Packaging Options [12:48] Consolidating Services Led to Conflict [16:19] Testing Separate Agency Strategies [20:09] Embracing French Roots in Business [21:55] Listen to Rachel's Top Tips! Full episode notes here: https://ecmp.info/542Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

If you've ever dreamt of turning your creative passion into a thriving business, this episode is a masterclass in doing just that. Tyler Jorgenson welcomes Katie Hunt, founder of Proof to Product, who shares how she went from making custom wedding stationery to leading 45+ rounds of her acclaimed wholesale coaching program. Katie opens up about her scrappy early days, the fire marshal shutdown that almost tanked her first trade show, and how collaboration—not competition—became her superpower.Dive into Katie's insights on the difference between selling DTC and wholesale, what most entrepreneurs get wrong about SKUs and inventory, and why knowing your customer is the ultimate growth hack. She doesn't just preach systems—she's built a business that runs while she takes three-week trips to Europe with zero emails. Yep, she's that dialed in.Whether you're a creative looking to scale, or a seasoned entrepreneur curious about the future of retail and product-based business models, this episode is packed with gold. From indie shop secrets to navigating big box partnerships and economic shifts, Katie reveals how to thrive in today's market—and build a business that supports the life you want to live.TakeawaysStart scrappy, but systemize fast. Trial by fire leads to wisdom—just don't forget to fireproof your trade show booth.Wholesale isn't just easier—it's scalable. With the right structure, it can outperform DTC with less burnout.Know your numbers and your customer. Inventory, pricing, and product lines must match your business model and target buyer.Big box isn't always better. Indie retailers bring repeat business, feedback, and deeper relationships.Simplicity scales. Streamlining systems doesn't just help the team—it creates freedom for the founder.Chapters00:00 From Paper to Powerhouse: Meet Katie Hunt  01:30 Starting a Creative Business & Learning the Hard Way  04:20 From Side Hustle to Coaching: Birth of Proof to Product  06:20 Systems, Strategy & the Truth About Wholesale  10:20 SKU Balance & Building the Right Product Line  13:00 DTC vs Wholesale: What Founders Need to Know  17:40 Retail Trends, Tariffs & Economic Shifts  22:35 Wholesale Mistakes to Avoid  24:10 Katie's Vision & Building a Business That Supports Life  27:20 Final Advice + Free Training