Podcasts about DTC

Try AstroASO:https://tryastro.app?aff=nWj08Which ASO tool actually has the most accurate keyword data?In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores.You'll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, validating traffic and competition, choosing keywords for your title and subtitle, and ultimately targeting the keywords most likely to drive downloads and revenue.You'll discover:✅ Which ASO tool has the most accurate data✅ How Mobile Action, AppTweak, App Radar, and Astro compare✅ How to identify low-competition keywords✅ How to choose keywords for your App Store title and subtitle✅ Why ranking #1 matters for downloads and sales✅ The ASO workflow App Masters uses for its own appsIf you're serious about App Store Optimization (ASO) and growing your app organically, this video will help you choose the right tools and build a more data-driven keyword strategy.Join the App Founders Community:https://appfounders.co/

Send us Fan MailAre your customers actually coming back after their first purchase? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why customer retention and brand loyalty are getting harder for DTC brands—from declining organic reach and crowded email inboxes to rising acquisition costs and changing consumer behavior. More importantly, they explain what brands can do about it: increase AOV while customers are buying, rethink retargeting, maximize high-attention touchpoints like checkout and order confirmations, and create offers that give customers a compelling reason to buy again. The big takeaway? Stop assuming customers will come back later and start maximizing the moments when you know you have their attention.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you're telling your brand story this year!00:00 — Is Brand Loyalty Dying?03:23 — Why Retention Is Harder06:24 — Email Reach Is Collapsing09:14 — Are Customers Still Loyal?15:00 — Stop Waiting for Repeat Buyers20:23 — Maximize Customer Attention

Subscribe to Throwing Fits on Patreon. Our interview with Dao-Yi Chow and Maxwell Osborne can only mean one thing: We are so back. Dao-Yi and Maxwell—the co-founders and designers of Public School New York—have quite the story to tell, starting with what was exactly going through their minds as they stood on the precipice of their big comeback, living in the present, in the past they might've moved too fast and pandered a bit, Thom Browne's advice, 2026's luxury pivot, designing with fabric and textile first, how they negotiate ideas amongst themselves, seeing yourself in other great duos throughout history, cleaning house and getting back to your roots, it was always not if but when, it's NYC afterall it's not easy, finding a healthy balance between DTC and wholesale, it's not just about the product anymore, are you the messenger or the message, and much more on Dao-Yi and Maxwell Osborne's interview with The Only Podcast That Matters™.

In this episode, with host, Nichel, as this month of August wraps up her summer break check-ins she shares in what her overall summer insight of wisdom, as well as what things she additionally learned and enjoyed. Nichel discusses her outlook for her 10th return to podcasting formulating her network broadcasting and excited for the season ahead. She as well shared her insights by answering questions posed regarding her show, the journey of projects of MOLIAE and beyond. Tune in to get the scoop and get ready for the Premiere Return of Podcast Show on Sept 21, 2026 for the 10th year! Be apart of this momentous celebration! Thank you to all followers-supporters-listeners!

Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets.  He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here's a glimpse of what you would learn…. Differences between selling on Amazon and Shopify, focusing on intent-based versus cold traffic marketing.Common misconceptions brands have about marketing metrics, particularly the focus on ROAS.Importance of understanding customer acquisition cost (CAC), lifetime value (LTV), and average order value (AOV) for sustainable growth.Strategies for increasing average order value through upsells and bundles.The significance of customer experience and retention marketing on Shopify compared to Amazon.The role of storytelling and brand identity in engaging customers on Shopify.Examples of successful and unsuccessful brand strategies in e-commerce.Actionable takeaways for brands looking to scale on Shopify.The impact of brand loyalty and customer relationships on long-term success.Recommendations for influential books and tools in the e-commerce space.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon's intent-based selling and Shopify's cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the "holy trinity" of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Shift from “conversion” to “connection” Stop treating Shopify like Amazon. Build demand through storytelling, content, and brand experience—optimize for trust and engagement before expecting conversions.Scale with the right metrics (not ROAS) Track and optimize your CAC:LTV:AOV triangle. Aim for a 1:3 CAC:LTV ratio, and be willing to accept lower short-term ROAS to acquire high-value customers.Increase AOV + retention to unlock profit Bundle products, upsell, and improve post-purchase experience. Focus on repeat buyers (email/SMS, loyalty, CX) to maximize LTV and make your paid acquisition sustainable.Timestamps:00:00:38 Introduction to the E-comm Breakthrough PodcastThe announcer introduces the podcast, aimed at helping seven-figure e-commerce business owners unlock their full potential and growth.00:00:52 Host's Introduction and Guest WelcomeHost Josh Hadley introduces himself and the episode's guest, Mark Young, CEO of Ryze Agency and author.00:02:12 The Challenge of Scaling from Amazon to ShopifyMark discusses why brands successful on Amazon often struggle on Shopify, highlighting the fundamental differences between the platforms.00:04:15 Amazon vs. Shopify: Intent vs. Cold TrafficA breakdown of how Amazon is an intent-based platform, while Shopify requires cold traffic marketing and brand storytelling.00:05:57 Common Misconceptions Brands Have with AgenciesMark explains the two types of clients he encounters: startups who think they know everything and brands with agency trauma.00:08:20 The Problem with Over-relying on ROASMark details why Return on Ad Spend (ROAS) is a "fool's metric" and how agencies can manipulate it.00:11:02 The Holy Trinity of E-commerce MetricsMark explains the three core KPIs brands should focus on: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Average Order Value (AOV).00:18:24 The Importance of Average Order Value (AOV)Discussion on why an AOV of at least $50-$100 is crucial for profitability due to shipping costs and consumer psychology.00:21:09 Focusing on Customer Experience and RetentionMark argues that brands focus too much on acquisition and not enough on creating an impressive backend customer experience.00:24:49 The Mindset Shift from Amazon to ShopifyBrands moving from Amazon must learn to focus on customer experience and brand storytelling, which Amazon handles for them.00:28:11 Building a Relational BrandThe importance of creating a personal, relational brand on Shopify, as opposed to Amazon's transactional nature. People buy from people.00:33:19 Be the Guide, Not the HeroUsing the "StoryBrand" framework, Mark explains that brands should act as the guide (Gandalf) for their customer (Frodo).00:35:09 Case Study: A Successful Skincare BrandA brand succeeded by understanding its brand voice, embracing omnichannel marketing, and defining clear goals for its agency partnership.00:38:00 Case Study: A Failed BrandA brand failed due to a reactive CEO, a singular focus on top-line revenue, and training customers to expect constant discounts.00:41:38 Three Actionable TakeawaysJosh Hadley summarizes the key lessons: understand your brand story, focus on LTV over ROAS, and prioritize customer retention.00:44:03 Mark's Most Influential BooksMark shares his favorite and most influential books, including works by Donald Miller, Will Guidara, and Stephen Covey.00:45:12 Leveraging AI in BusinessMark discusses how his agency uses AI, specifically "Claude bots," to imagine a new kind of business, not just automate tasks.00:48:08 Who to Follow in the E-comm SpaceMark recommends following Alex Hormozi and Donald Miller and emphasizes the value of nano and micro-influencers over macro-influencers.00:49:16 How to Connect with Mark YoungMark shares where listeners can find him, his books, and his agency, and discusses his passion for helping entrepreneurs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "Ryze Agency": "00:02:01"  "Shopify": "00:02:55"  "

Tune in with host, Nichel, as this month of August wraps up her check-ins. She shares in what her overall summer insight of wisdom, things she learned and enjoyed and by answering questions, as the show return starts on Sept 21, 2026 for the 10th year! Be apart of this momentous celebration! Thank you to all followers-supporters-listeners!  

We're creating space for the brains behind the brands we love, and asking good questions along the way. The result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening. In this episode of Read Receipt, Sean sits down with Stephanie Farsht, CEO and co-founder of Small Wonder, the luxury waterless hair care brand built on a powder-to-lather format that activates fresh in the shower. Stephanie's path to founder wasn't conventional. She spent 16 years at Target in innovation and strategy, then eight years teaching entrepreneurship at Northwestern's Kellogg School of Management, before teaming up with two co-founders to reinvent hair care around a simple idea: potent ingredients work best freshly activated, not sitting in water for months. She gets honest about the messy middle, the pre-dosed pod experiment that flopped with 100 testers, the bottle that clogged after two weeks, and why she still emails customers herself when they cancel. Along the way she shares hard-won lessons on product obsession, failing fast, raising on your own timeline, and building a mission-driven brand in a category most investors are walking away from. Tune in for an inside look at building a category-defining brand through relentless iteration, customer intimacy, and a refusal to ship anything less than the best product possible! Chapters: 00:00 - Cold open 01:38 - Target, then teaching at Kellogg 08:40 - The powder-to-lather idea 11:01 - Becoming a CEO she never planned to be 13:00 - Two years of R&D through COVID 16:43 - Self-funding, no fixed timeline 18:01 - The pod experiment that flopped 23:09 - Designing the patented Wonder Bottle 25:24 - Doubt, failure, and identity 31:57 - Why the founder still does customer service 39:46 - Revenue, raising, and the road to retail 46:45 - Time is what kills companies 48:05 - All or nothing: a billion-dollar mission

What if the best app idea isn't in your head, but hidden in the App Store?In this livestream, we're joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football player who transitioned from sports to software development.After building 10 unsuccessful apps, Mohamed discovered a different approach: start with the keyword, not the app idea.He'll share how this keyword-first strategy helped him build a $5K MRR app, including how to identify underserved opportunities outside the US market and turn those gaps into profitable app ideas.We'll also explore why non-US markets can be overlooked opportunities for indie developers, the advantages and challenges of targeting them, and how to validate an idea before investing months into development.You will discover:✅ Why 10 failed apps led to a completely different approach✅ How the keyword-first strategy works✅ How to find app opportunities in non-US markets✅ How to identify gaps in underserved markets✅ How to validate an app idea before building itLearn More:Connect at: https://www.linkedin.com/in/mo-kh-selim/Instagram: https://www.instagram.com/mokhselim/

Meredith Cook grew up in Charlotte, North Carolina, one of four kids in a small house with two working parents. She was later diagnosed with ADHD and dyslexia, which made traditional school a struggle, so she skipped college and trained as an esthetician instead — working odd jobs on the side, including driving medical specimens between cities at night for quick cash. She spent nearly a decade working under a Charlotte dermatologist after literally walking office to office asking to work for free just to learn. After her second son was born, she felt a disconnect she couldn't explain — not herself, foggy, disconnected from her kids and the people around her. She pushed through it quietly for years, assuming it was just what motherhood felt like. The turning point came when her brother, training for an Ironman in Wilmington, started experimenting with hemp and CBD for his own recovery and encouraged her to try it. Her husband bought everything on the shelf at the local health food store. The fog lifted — but so did her trust in what she was actually putting in her body, once she realized the hemp industry at the time had zero transparency or testing standards. Her husband's connections in agriculture led her to a friend growing USDA organic hemp through a pilot program. She started taking their clean product, felt like herself again, and started sharing it with her mom, her mother-in-law, and friends — watching a business snowball entirely from word of mouth. In 2019, she officially launched Green Compass with her brother and husband, built on a referral-based model where the people sharing the product were the same people who'd felt it change their lives. It grew to $50 million in revenue in two years, almost entirely without paid marketing or PR. When that channel began to shift industry-wide, Meredith resisted changing course longer than she probably should have — she was emotionally invested in the community that built the brand. Eventually, alongside customer surveys and community input, Green Compass transitioned to a DTC model, now generating roughly 80% of revenue from recurring subscriptions, with a growing lineup that includes Core Bloom, a broccoli sprout and mushroom blend, and more product innovation on the way. Make sure to check out Green Compass at: https://greencompassglobal.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle  

What actually changes in Q4 every year, and what stays exactly the same? In this week's episode, Nik revisits a live conversation about the Q4 playbook for DTC brands with Harley Finkelstein, President of Shopify. Recorded on-stage at an earlier Q4 Summit, what Nik and Harley cover still applies directly to 2026, so it felt like the right time to bring it back! Harley opens with fresh data from a survey of 18,000 consumers, breaking down where holiday spending is headed, why discounting and free shipping are still the top two loyalty drivers, and why shoppers are starting their holiday planning earlier every single year. From there, Nik and Harley get into why novelty might be the most underrated Marketing tactic out there (like Gymshark literally turning off their site for Black Friday), how small founder led brands can out execute big companies by doing things that do not scale, and where AI is actually moving the needle on personalization versus where it is just noise. Whether you are locking in your Black Friday promo calendar or just trying to figure out where to focus before the Q4 rush hits, this conversation is packed with tactical takeaways you can use right now. And stick around for the end of the episode where Nik shares some important info about the upcoming 2026 Ecom Founders Q4 Summit, taking place on September 24th in New York City. Nik will be hosting and shares information on how to grab your free ticket. To learn more about the event, check out: https://ecomfounders.com/q4 --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter/X: ⁠⁠https://www.twitter.com/mrsharma⁠

Phillip sits solo to unpack conflicting economic signals: Shopify's monster quarter against a Census report showing eCommerce eating share while retail overall slows. What does this mean for brick-and-mortar? Although stores still make up most retail sales, their mission and value have shifted. The good has become secondary to the experience of acquiring it. Plus, he breaks down why the monoculture returned in a summer of shared events, and what's on the FC docket through November 3rd. The Monoculture Isn't Dead, It's On Substack Key takeaways: Commerce is growing (online sales grew at nearly twice retail's pace in 2025), but it's growing by disappearing into everything else. The product itself is secondary to the experience of purchasing it. The monoculture isn't dead; it's been revived by sport, tours, and global events. "There is a monoculture now of people writing about the summer of the monoculture on their Substack." "You're not just communicating your vision anymore to the human capital within your business; you now have to communicate vision to machines and put it into machine language. Because increasingly, we are automating more and more of our vision, and it's going on autopilot." In-Show Mentions: See our Celebrity Brands Hub before the Signal Report launches Spotify Summer Trends Report Get your early bird ticket for VISIONS Summit: NYC Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career. For more on Primitive Skateboarding and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral.You'll discover:✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses)✅ Where to actually find UGC creators (beyond just posting on UGC platforms)✅ Why she has creators start on BRAND NEW accounts, not their existing ones✅ The "warm-up" strategy that trains the algorithm in 3 days✅ Why you should follow micro accounts, not macro accounts (her Messi example)

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You'll learn:Why chasing ROAS alone can limit Shopify growthThe difference between buying clicks and building customersHow Google Shopping acts as your digital storefrontWhy product feeds, creative and offers matter more than everHow leading brands measure profitable customer acquisitionWhy Google Ads and retention need to work togetherNick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.In this episode:(00:00 Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads ScalingFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Abbie Bekov (Head of Paid Media) shares her expertise in advanced paid media strategies and the best ways to leverage ad spend for maximum performance, including GMV Max ad campaigns.Working with The Amie TikTok Agency for who has become both a TikTok Marketing Partner and a TikTok Shop Partner, making them one of the go-to agencies for brands that want to convert attention into real revenue. She and her team specialize in creating original and trending content, running highly effective TikTok ad campaigns, and building engaged communities that feel authentic and connected.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of upper funnel campaigns for brand awareness and community engagement.Strategies for optimizing GMV Max ad campaigns on TikTok Shop.Role of affiliate marketing in enhancing campaign performance.Product lifecycle management: Cold Start, Mature, and Hero products.Setting and adjusting ROI targets for effective campaign performance.Analyzing content performance to inform affiliate strategies.The significance of community building and creator relationships in TikTok Shop success.Techniques for boosting content and maximizing engagement.Managing product cards and their impact on sales.Best practices for handling promotions across different sales channels.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Abbie Bekov, Head of Paid Media at Amie, about maximizing TikTok Shop's GMV Max ad campaigns. Abbie debunks the "set it and forget it" myth, explaining that success requires upper funnel brand awareness campaigns, strong affiliate relationships, and strategic product segmentation across Cold Start, Mature, and Hero lifecycle stages. She emphasizes starting with conservative ROI targets, ensuring consistent ad spend before scaling, and using attribution tools to measure cross-channel impact. Abbie's key takeaway: TikTok Shop demands intentional community building, not just media buying.Here are the 3 action items that Josh identified from this episode:Treat GMV Max as a system—not a tool Don't “set and forget.” Review campaigns weekly, adjust creatives, and intervene when spend or performance drops.Build demand before conversion Run consistent upper-funnel campaigns (views, engagement, followers) to fuel affiliates, boost product card conversions, and create a halo effect.Segment products by lifecycle to scale smarter Categorize SKUs into cold, mature, and hero—then tailor budget, targeting, and ROI goals for each stage to avoid wasted spend and accelerate winners.Timestamps:00:03:35 Introduction to GMV Max CampaignsAbbie discusses the misconception that GMV Max campaigns are "set and forget," highlighting the need for hands-on optimization.00:05:14 The Importance of Upper Funnel CampaignsAbbie explains why running non-GMV Max campaigns like video views and follower campaigns is non-negotiable for brand building.00:08:15 Targeting and Insights from Top-of-Funnel AdsDetails on targeting strategies for upper funnel campaigns and how learnings from them inform the affiliate and GMV Max strategy.00:13:01 A Framework for Structuring GMV Max CampaignsAbbie outlines a three-pillar campaign structure based on product lifecycle: Cold Start, Mature, and Hero products.00:16:20 Setting and Scaling ROAS TargetsAdvice on setting initial ROAS targets, when to scale them, and using budget spend percentage as a key indicator.00:19:29 The Halo Effect of Upper Funnel on GMV MaxExplaining how top-of-funnel brand awareness campaigns indirectly boost GMV Max performance, traffic, and affiliate interest.00:22:10 Manufacturing Virality and Building a Creator CommunityThe discussion shifts to the necessity of intentionally building buzz and relationships with creators to succeed on TikTok Shop.00:28:57 Tactics for Optimizing Within GMV MaxAbbie shares a tactic of manually creative boosting high-potential content that the GMV Max algorithm might be overlooking.00:33:24 Profitability and the Halo Effect on Other ChannelsDiscussing the path to profitability on TikTok Shop and the importance of measuring the sales impact on Amazon and DTC.00:39:37 Cross-Channel Strategy and TikTok Shop ExclusivityThe importance of making TikTok Shop the most desirable sales channel during promotions by offering exclusive deals or bundles.00:40:56 Three Actionable TakeawaysJosh summarizes the key strategies: start with top-of-funnel ads, scale ROAS when spending 80%+ of budget, and structure campaigns by product lifecycle.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Phospho": "00:38:43""Claude AI": "00:43:50"Books"Breaking the Habit of Being Yourself by Joe Dispenza": "00:43:16"Notable People"Julia (CEO of Amie)": "00:44:22"General Insights"GMV Max": "00:03:58""Upper Funnel Campaigns": "00:05:14""Affiliate Strategy": "00:12:54"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area:Abbie Bekov 00:00:00  So usually in every campaign we're running anywhere from like 2 to 4 different audiences in the campaign. And then each campaign, we have content that's kind of specific to that audience. So we're always running lifestyle product education. We try to keep it pretty broad, because the goal for these campaigns is really to get awareness of the brand. All this content that we post for our clients who are very TikTok shop focused. We post with TikTok shop product tags. We're not necessarily doing it to turn all of that into immediate revenue, but we're doing it to put it into our video views campaigns so that somebody sees it. Maybe they'll click the product link, maybe we get boosted traffic, but they just will continue to see content show up. The branch are up again and again with that product link. So when they're ready to buy, when they go down the funnel, th...

Link to the Notion doc:https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever.In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue.He'll also share how AI is changing the way apps are built, personalized, and optimized, why experimentation has become a competitive advantage, and the biggest lessons Nick has learned working with thousands of subscription apps.If you're building or growing a subscription app, this episode is packed with practical insights you can apply today.You will discover:✅ How the best subscription apps approach paywalls in 2026.✅ Winning onboarding and monetization strategies.✅ Why experimentation is the key to sustainable growth.✅ How AI agents will reshape subscription apps.✅ The biggest trends every app founder should know.Learn More:Superwall: https://superwall.com Superwall YouTube: https://youtube.com/@SuperwallHQ Superwall Events: https://luma.com/superwallHQ

How do you know when it's time to add TV to your Marketing mix? In this episode, Nik sits down with Cody Plofker, former CEO of Jones Road Beauty, and Sean Drobeck, Senior Team Lead, Services at Tatari (our presenting sponsor for this episode), to break down exactly how Jones Road built TV into a quarter of its ad spend, starting from zero TV experience. Cody shares how he scaled Jones Road entirely on paid social before hitting a wall of diminishing returns, why he assumed TV was only for giant brands (and why he was wrong), and how the channel created a halo effect that made his Meta campaigns convert even better. Sean then breaks down how Tatari builds a TV strategy for brands testing the channel for the first time, the truth behind remnant inventory, and why chasing free ad credits is the wrong way to judge a TV partner. You'll learn how to think about linear vs. streaming vs. CTV, how much budget you actually need to get statistically significant results, and how to measure TV without letting any platform grade its own homework. Whether you're bootstrapped and skeptical of TV or gearing up to test the channel before Q4, this episode gives you the exact framework Cody used to scale. --- Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠⁠https://lp.tatari.tv/limited-supply⁠⁠ --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Follow Cody Plofker on Twitter/X: https://x.com/codyplof Follow Sean Drobeck on LinkedIn: https://www.linkedin.com/in/seandrobeck/ Follow Nik on Twitter/X: ⁠https://www.twitter.com/mrsharma⁠

Phillip and Alicia open the back-to-school season with a modern dichotomy: NRF data shows shoppers playing chicken, while Shopify posts a quarter where agentic traffic tripled. PLUS: After a summer abroad in London, Phillip reflects on behaviors unique to U.S. shoppers. Get ‘Em While They're Young Key takeaways: Retailers are manufacturing visible human effort as a hedge against frictionless AI commerce. Play is a form of consumption. Browsing kids are already converting. Back-to-school splits into two camps: early movers and deal holdouts. Shopify's agentic traffic tripled as answer engines are becoming a back-to-school search surface. U.S. share of wallet favors experience, forcing a fusion of retail and hospitality. [00:17:11] Alicia: "When you create these spaces that are conducive to young people, you're kind of creating this magnet moment that ultimately motivates them to shop." [00:28:18] Phillip: "What's really wild about the mini brands thing is…we all complain about shrinkflation, then also buy the mini of something, which is a premiumization of a per-unit cost…We are irrational by nature, and brands would do well to play at both ends of the spectrum." [00:40:17] Alicia: "[Søstrene Grene] almost feels like it's more high-touch because it's kind of imperfect." Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You don't have to be better than your competitors — you have to be impossible to forget.Law 4 is how to escape the sea of sameness, stop competing on price, and become the brand people actually remember. Different beats better.About the book:The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.

Tim Shea is the founder and CEO of LatticeWork Insights, where he has spent a decade helping DTC and retail brands untangle data spread across dozens of disconnected platforms. Before that, he built a 25 year career across software engineering, data, and advertising, including years selling data solutions into major media agencies.Most brands have data trapped in Meta, Google, TikTok, Shopify, Amazon, QuickBooks, Salesforce, and Klaviyo, and stitching it together every week eats up expensive leadership time. Tim argues this manual reporting cycle is a hidden cost most founders never account for.The conversation covers when a brand is actually ready to invest in analytics, why LTV and CAC are stories rather than single numbers, and why he tells clients to fund analytics the same way they fund ad spend, expecting a real return. Tim also breaks down where AI genuinely helps data teams and where it creates expensive slop instead.Listeners walk away with a clearer framework for knowing when their reporting problem is actually a decision-making problem, and what it costs to keep ignoring it.Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Tim Shea, Founder and CEO, Latticework InsightsTim Shea's LinkedIn: linkedin.com/in/sheaninesevenMilked Media: https://latticeworkinsights.com/Key Takeaways:Manual reporting across 10-30 disconnected platforms quietly costs brands far more than the software itselfLTV and CAC are not single numbers, they're stories shaped by cohort, channel, and buying behaviorAnalytics should be funded and measured like ad spend, with an expected return above one dollar per dollar spentThe biggest unlock often comes from getting a company to agree on one true north metric, not adding more dashboardsAI is useful in the hands of people who already know how to architect a solution, and dangerous in the hands of people who don'tThe right time to invest in data infrastructure is after product-market fit, not before itChapters: [00:11] Introduction and meeting Tim Shea [00:37] Getting thrown out of a sales pitch and the origin of LatticeWork Insights [03:00] Listening to customer pain over pitching product [04:25] The real cost of data spread across 10-30 platforms [05:03] Manual reporting and the hidden cost to leadership time [08:58] Blending data analytics with intuition [09:32] LatticeWork's process for a new client engagement [13:14] When brands should NOT reach out, and when they should [16:36] Common implementation challenges and getting teams aligned [18:57] Why analytics should be funded like an ad spend [21:44] Where AI actually helps, and where it creates slop [26:40] What brands get wrong when working with agencies [29:49] Tim's ideal customer [31:13] How to find LatticeWork Insights [31:58] Closing thoughts

Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads. For more on Benjie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Perhaps you've heard of Athena Club, one of the millennial-era DTC personal care brands of the 2010s that offered period products, razors, and deodorant. Once fragrance entered the mix (and the brand entered Target and Walmart), Athena Club unofficially reintroduced itself with an assortment of eight scents across body wash, lotion, and fragrance mists. Most recently, their scents Banana Sunmilk and Pink Marshmallow gained traction on ScentTok, and got our attention as well. We welcome SVP of Marketing Emily Ferber on this episode to discuss creating compelling scents for the mass market, how she got her start in beauty at Into The Gloss and Glossier, and what it takes for a brand to find its legs in an oversaturated market.[What we smell like today: Bvlgari Omnia Amethyste, Phlur Vanilla Canyon]

As the birthplace of wine and the vinifera grape species, Georgia (the country), has wine deeply embedded in its culture. Yet, having survived conquest by three empires, fine wines are not the current norm in Georgia, where the Russian Communists focused on quantity over quality. Irakli Gilauri is launching Gilauri Wines to change that and to give wine collectors all over the world a chance to taste and connect with the best of the Ancient Terroir that is his home country of Georgia. Detailed Show Notes: Irakli's background: public company CEO (Bank of Georgia, Georgia Capital), wine collector for 20 years, took UC Davis winemaking coursesMission: to make a fine wine from Georgia that showcases the original terroir of wineGeorgia (the country) wine historyThe birthplace of wine, 8,000 years agoWhere vitis vinifera originated (the broader South Caucasus region)Located between the Caucasus Mountains, Black Sea and Caspian Sea; between Russia, Turkey, and AzerbaijanOne of the only biodiversity hotspots with a mid-temperate climateMain wine region Kakheti (Eastern Georgia), ~85% of grapes grown there, similar to Napa as it sits between 2 mountain rangesMain grape is Saperavi, closest to vitis silvestris, one of the original vinifera grape varietiesWine is embedded deep in Georgian culture, people believe grapes and wine allowed it to survive 3 empires (Persian, Ottoman, and Russian) and keep their language, script, and faithThe “oldest wine cellar in the world”~40k old bottles, from the early 1840s, including First Growth BordeauxsCollection of the Russian Romanovs (originally housed in St Petersburg)During WWII, Stalin moved the cellar into three places, including one in TbilisiGeorgian government is authenticating the wines and will auction some offGilauri WinesStarted w/ 10 grape varieties (incl Saperavi, Chardonnay, Cabernet Sauvignon, Merlot) in 5 locations, needed to conduct research on mapping terroir to deliver top quality because the Communists only cared about quantityStarted in 2022, but first vintage will be 2024, 2022 and 2023 wines will not be released as the quality was not high enoughHas the potential to produce 75k bottles, but 1st vintage will only be 1,800 bottles (1,200 Saperavi, 600 Chardonnay), with the rest bulked outWinegrowing is very different from the Georgian norm; focused on quality (e.g. - mixed Guyot pruning with only 1 cane, cover crops, green harvesting, 500L barrel fermentation, cold maceration for aromas (which cannot be done in traditional qvevri)Saperavi clonal material from Italy, Georgian nurseries have too much virusDTC focused brand; in order to share with fellow wine lovers, not enough for retail US, UK, EU, Switzerland availableIn US, also producing a Vine Hill Ranch Napa Cabernet with Nigel Kinsman at Wheeler Farms, and can use that license to import and sell Georgian wines DTC; Napa Cab as the sister wine to Georgian SaperaviHas conducted blind tastings of top New World and Old World wines to compare with Gilauri's “Ancient World” wineAllocations of 1st Georgian wines Dec 2026, 1st Napa wines Spring 2027Vanessa Conlin MW coming on to help promote the wines in the USJoin the allocation list at Gilauri.comWine, food, & travel go togetherSommTV producing a cooking show for Georgian cuisine, which is a mix of Asian, European, and Middle Eastern influencesWill have a free private concierge to organize wine trips to GeorgiaTrying to get access to “Stalin Cellar” for list membersLoyal clients will also have access to 4 bedroom house in GeorgiaExpected pricing:

Get the Presentation Deck:https://appmasters.com/paywall-presentation/What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales.Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers.You'll learn:✅ Why your paywall should often appear during onboarding✅ When to use a hard vs. soft paywall✅ How to optimize paywalls for paid traffic✅ How to test weekly, monthly, and yearly offers✅ How to optimize the order of signup and paywall screens✅ Real-world paywall experiments and conversion resultsIf you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start.Join the App Founders Community:https://appfounders.co/Work with us to grow your apps faster & cheaper:https://www.appmasters.com/You can also watch this video here: https://youtu.be/vZXn_BSi5AE*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

For years, we've been told that blockchain technology would eventually transform Wall Street. Well... "Eventually" is starting to look a lot like RIGHT NOW. In today's episode, we're diving into one of the biggest developments yet in the convergence of traditional finance and digital assets: the DTCC's move to tokenize traditional securities. And this isn't some crypto startup experimenting with a proof of concept. The Depository Trust & Clearing Corporation (DTCC) sits at the heart of the U.S. financial system, and its subsidiary DTC currently custodies more than $114 TRILLION in assets. Now, those assets are beginning to move on-chain. In July, DTCC successfully converted DTC-held traditional securities into digital tokens and used them in real production transactions, involving more than 30 major traditional and digital financial firms. The transactions included U.S. Treasuries, equities, securities lending, collateral and other institutional workflows. That's a BIG deal. We're no longer talking about whether Wall Street will adopt blockchain. We're watching the infrastructure being built right in front of us. On today's show, we'll break down: What tokenization actually means Why DTCC's involvement changes the conversation How a traditional stock or Treasury can become a tokenized asset Why Wall Street wants assets on blockchain networks The potential for faster settlement and greater asset mobility How tokenization could change collateral and liquidity management Why this could eventually lead toward extended trading hours Which blockchains and financial companies are participating What all of this could mean for cryptocurrency and digital-asset investors Perhaps most importantly, we'll look at what comes next. DTCC plans to officially launch its Tokenization Service in October 2026, initially allowing eligible DTC-custodied securities to be converted between traditional and tokenized forms. Eligible assets include constituents of the Russell 1000, ETFs tracking major indexes, and U.S. Treasury bills, notes and bonds. And this isn't being built in isolation. Major firms participating in DTCC's tokenization initiative include BlackRock, Goldman Sachs, J.P. Morgan, Citadel Securities, Circle, CME Group, Chainlink, Invesco, BNP Paribas, Fireblocks and many others. DTCC is also pursuing a multi-chain strategy, with tokenized assets already demonstrated across private and public blockchain infrastructure and plans to make DTC-tokenized assets available on the Stellar network in the first half of 2027. Think about what that tells us. For years, the debate was: Will traditional finance adopt crypto? I think we're beginning to ask the wrong question. What happens when traditional finance starts using the TECHNOLOGY that crypto introduced? Stocks. Bonds. Treasuries. ETFs. Collateral. Real-world assets. The infrastructure of Wall Street itself is beginning to move on-chain. The digital revolution isn't ending... It may just be getting started. For additional research, check out DTCC's Tokenization Initiative and DTCC's July Production-Trades Announcement. Listen now:

Most Shopify brands don't have a traffic problem. They have a conversion problem.After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers.In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers.You'll learn:The product page mistakes making customers hesitate before buyingWhy great products fail without trust, proof and clear positioningHow reviews, content and social proof influence purchase decisionsWhy your mobile experience could be losing potential customersThe biggest friction points stopping visitors from convertingHow successful Shopify brands continuously improve conversion ratesNick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue.In this episode:(00:00) - Why Shopify stores lose sales(01:42) - The 4 questions every customer needs answered(02:37) - Mistake #1: Product pages that don't help customers buy(05:05) - Mistake #2: Lack of trust and price justification(07:38) - Mistake #3: Poor product photography(11:21) - Mistake #4: No clear differentiation(12:00) - Mistake #5: Website friction killing conversions(13:09) - Mistake #6: Ignoring mobile-first shopping(15:36) - Mistake #7: Not A/B testing your Shopify store(21:04) - Final Shopify conversion takeawaysFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

AI search is becoming another major discovery channel for ecommerce brands — but showing up in an LLM recommendation requires more than simply applying old-school SEO tactics.Jordan West is joined by Emma Robinett from Relevance.com to unpack how AI search works, what signals appear to matter, and how brands can build the authority needed to compete for visibility.They cover the role of schema and website content, comparison pages, digital PR, third-party mentions, reviews and creator content. They also explore why social search matters and how TikTok Shop discovery can create a halo effect that influences searches and purchases across Amazon, DTC and other channels.You'll learn:- What brands should prioritize for AI visibility- Why unique content and first-party insights matter- How comparison content helps answer high-intent searches- Why third-party reviews and PR strengthen brand authority- How creator content contributes to discovery and trust- Why social search is reshaping the ecommerce buyer journey- How to think about attribution when discovery happens across multiple channelsThe takeaway: AI search, social search, TikTok Shop, Amazon and DTC shouldn't be treated as isolated channels. Brands that build authority and demand across the ecosystem are better positioned to turn attention into measurable growth.

Lauren's guest is Rory Satran, the founder of The Hamptons Chronicle, a local news email and print paper that features stories on everything from a DTC lobsterman to where Andrew Rosen likes to golf. They discuss her biggest stories of the summer, the merits of moodboard brands, Brooks Nader's topless turn, the Jonathan Anderson x Zara headfake, the Ronaldo wedding's Guccification, and plenty more.

In this special mashup episode of the RETHINK Retail Podcast, host Jeremy Goldman sits down with leaders from New York & Company, Elizée, Ross-Simons, and Paradise Naturals USA live from eTail Boston We dig into the exact tactics driving retail performance today: turning product returns into upsells, replacing point systems with paid VIP perks, and adapting product lines for GLP-1 users. INSIDE THE EPISODE: AI That Makes Money vs. AI That Replaces People Guests: Laura Cantor (VP of Marketing & Ecommerce, New York & Company) & Avani Oswal (Head of Digital, Elizée) - How New York & Company uses AI to read natural-language return reasons and automatically prompt customers with tailored exchange options. - How luxury footwear brand Elizée uses AI for lifestyle image background extensions and stock prediction without losing brand aesthetics. - Why small brands are running fast A/B tests with AI tools while legacy competitors get stuck in legal and corporate red tape. Ditching Point Systems for a $95 Paid VIP Club Guest: Diana Stuparu (VP of Ecommerce & Marketing, Ross-Simons) - Why 74-year-old jeweler Ross-Simons abandoned traditional discount points in favor of immediate, tangible value. - The breakdown of Ross-Simons' paid loyalty program (including three $50 order coupons, free 2-day shipping, and free returns). - How dedicated, real-person shopping assistants based in Rhode Island guide high-intent customers through complex gemstone and estate collections. - Using simple inputs like birth months to deploy automated, story-driven campaigns around monthly birthstones. Amazon Launchpads, CPG Mergers, & GLP-1 Demand Guest: Katya Vass (Founder, Paradise Naturals USA) - Why Paradise Naturals built an "Amazon-first" strategy to capture high-intent buyers searching for gut health tools without spending heavily on DTC ad acquisition. - How agile founders innovate faster than newly consolidated CPG mega-brands (like P&G acquiring Thorne). - Building advocate networks out of real customers who saw visceral health improvements rather than paying traditional influencers. - How appetite-suppressing GLP-1 medications are driving customers toward easy, nutrient-dense protein sources like bone broth powders to meet daily nutritional baselines. Listen above for an inside look at the strategies and operational playbooks shaping the future of retail execution.

Matt Raminick spent nearly two decades of his career on the brand side (Quiksilver, Volcom, Pacsun, Mophie) hiring and managing agencies before founding Sunnyside.Working with dozens of agencies big and small led him to realize that in most cases they repeatedly optimized for vanity channel metrics instead of outcomes that impacted the bottom line, often having no line of sight beyond a siloed view of the channels they managed.So in 2020, after getting laid off from a high-profile exec role and with no prior agency experience, he founded Sunnyside and built a framework called Profit360™.This system connects finance, brand moments, products, creative strategy, and paid media to reliably produce sustainable, predictable, and profitable growth at the business level, not isolated channel wins.Sunnyside's unfair advantage is that every client gets a team of former brand-side marketers who've sat in the client's seat and know what's actually at stake because they've been in their shoes.To date, Sunnyside has successfully helped brands in the surf, action sports, outdoor, fashion apparel, and DTC space — including Brixton, Municipal, Goodr, Xcel Wetsuits, Beek, Nixon, Salt Optics, and Jetty — profitably increase new customers, e-commerce revenue, and overall business growth.In This Conversation We Discuss:[00:00] Introduction[05:04] Red flags to watch for early in an agency pitch[09:44] Sponsor: Klaviyo[11:55] Matching case studies to your actual business[13:55] Building traction for a brand with nothing yet[17:43] Sponsor: Intelligems[20:02] Why RFPs fail to find the right partner[22:00] Sponsor: eFulfillment Service[26:27] Green flags that signal a strong agency fit[28:40] Callouts[28:50] What a good first 90 days looks like[30:34] When a brand shouldn't hire an agency yet[34:22] What to disclose before signing with an agency[35:42] Profit360 and how the brand operatesResources:Subscribe to Honest Ecommerce on YoutubeA Better Way to Grow sunnysidecalifornia.com/ Follow Matt Raminick linkedin.com/in/mattraminick Get your free demo klaviyo.com/honestBook a demo today at intelligems.io/ Lower scale costs today eFulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

We've got another round of our popular Ask Me Anything session with Steve P. Young!Steve answers your questions on ASO, ASA, Meta Ads, monetization, growth, and scaling your app business.Whether you're launching your first app, trying to increase revenue, or looking for better acquisition strategies, this is your chance to get answers directly from Steve.Feel free to bring forward any other personal or entrepreneurial questions you've been pondering - no topic is off-limits!

For many founder-led brands, the transition from a scrappy, bootstrapped startup to a major retail player is the ultimate test of sustainable growth. For some, that means taking on more debt or venture capital; for others, it means bringing on private equity investors to shoulder the costs. This week, senior reporter Gabi Barkho is joined by Andrea Faulkner Williams, co-founder and president of baby care brand Tubby Todd, to discuss her strategic decisions behind that evolution. After launching in 2014 and spending years building the brand through a DTC community-driven approach, Tubby Todd sold a majority stake to private equity firm NexPhase Capital in 2022. Since then, the co-founders have remained in leadership roles and continue to grow the brand in retail, with a Target launch earlier this year. This episode of the Modern Retail Podcast pulls back the curtain on why Tubby Todd's founders chose that specific path, how the infusion of capital has fundamentally altered their operational strategy and how the partnership helped scale from DTC to mass retail. In this episode, Williams discusses: Her personal relationship with private equity capital and how it shaped Tubby Todd's growth trajectory. How founders can weigh the pros and cons of working with private equity firms. What the NexPhase Capital investment means for Tubby Todd's retail strategy in the coming years.

Chris and Jake Yap were two weeks from shutting down. A billion-dollar retailer had copied every product they launched and sold them for one tenth the price, then put it in the news - buy this coffee table from us for $499, or from them for $49. They'd burned their business savings, their personal savings, and taken out personal guarantee loans chasing speed. Jake was telling his wife he wasn't sure he could make rent. Then in those two weeks they made one switch that changed everything: instead of testing designs, they started testing problems. Little Lively launched last October, grew 30% compounding month on month, went worldwide in the same month it launched, and now spends around $600,000 a month on Meta. In this interview, Chris and Jake break down the exact testing framework that found their winning product, why they killed 700 SKUs to bet everything on one, and how they built an internal AI agent that runs across their entire company. What you'll learn in this interview: • The switch from testing designs to testing problems - and why it saved the business in two weeks • How they turned $10 wireless chargers off Alibaba into $300K cash in their first year • The Abundance Framework: testing up to 1,000 designs a week before ever committing to production • Why fast-fashion-style furniture drops became a vicious discount cycle that nearly killed them • How suppliers with 60-day payment terms effectively became their investors - and the relationship approach behind it • The 60 ROAS launch: what happens when you actually solve a real problem • Why they now welcome copycats - and how being 4-5 years ahead on the roadmap makes competitors into free marketing • Why they launched worldwide in the same month instead of proving one market first • "Australia is small and hard, the US is big and easy" - the contrarian take on market selection • Caesar: the company-wide AI agent living in their Slack that their team used to build an entire ERP system from scratch If you're running a DTC brand, drowning in SKUs and discounts, or trying to figure out how to find the one product worth betting everything on, this conversation will fundamentally change how you think about focus, product testing, and what it takes to come back from the brink. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH LIFELY Instagram → https://www.instagram.com/lifelyhome/ LinkedIn →https://www.linkedin.com/company/lifelyhome/ Website → https://lifely.com.au/ CONNECT WITH JAKE YAP LinkedIn → https://www.linkedin.com/in/jake-yap/ CONNECT WITH CHRIS YAP LinkedIn → https://www.linkedin.com/in/chris-yap-185964198/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

“Everyone who said I was too early, they got on my investor updates.” Can product market fit be created, or can you only position yourself to catch it? William Hicks (Co-Founder & CEO, Magic Mind) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (CEO, Pela Case & Lomi) to unpack how a Silicon Valley spreadsheet of nootropics became a national retail brand. This episode gets into the real mechanics of product market fit at scale. Raising a seed round took dozens of rejections. Hicks kept those investor relationships warm for years afterward. From there, DTC gave way to national retail distribution. Merchandising discipline mattered more than ad spend. Subscription retention gets a breakdown too, along with the honest math behind CAC payback and lifetime value. Powered By Fulfil https://9ops.co/fulfil AppLovin https://www.9operators.com/paid-growthhttps://applovin.com/9operatorsShoplift https://shoplift.ai/operators SARAL https://calendly.com/maxx-getsaral/operators ShipHero https://9ops.co/shiphero-titans

Whenever RocketLab reports earnings these days, investors and analysts are far more interested in Neutron rocket updates than anything else. No wonder it was the most discussed topic on the conference call. Travis, Matt, and Tyler dissect Rocketlab's earnings and opportunities in the space economy. Plus, ON Holdings decides to prioritize margins, and eVTOL companies Archer Aviation & Joby Aviation try to one up each other. Have a question? Email us; podcasts@fool.com Tyler Crowe, Travis Hoium, and Matt Frankel discuss: - RocketLab's earnings and the Neutron schedule- Investing opportunities in the space economy- On Holdings earnings- The give and take of DTC sales for retailers- eVTOL acquisitions Companies discussed: RKLB, ONON, NKE, UA, ACHR, JOBY, BA Host: Tyler CroweGuests: Travis Hoium, Matt FrankelEngineer: Kristi Waterworth Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, "TMF") do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit ⁠⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He's done it while ignoring a lot of conventional DTC advice: DadGang still uses Shopify's free Dawn theme, shoots much of its content on an iPhone and runs a private Facebook group for its community. Bart's philosophy is simple: don't copy what works for someone else. Build around your customer. On this episode of Marketing Trends with Stephanie Postles, Bart explains how DadGang keeps its marketing simple at scale, turns customer feedback into real products, and uses email, SMS and AI without overwhelming the people on the other end.   What you'll learn Why Bart still uses Shopify's free Dawn theme after $36M in revenue The question that changed how DadGang thinks about community How customer feedback turns into real product launches Why emails that aren't trying to sell can still drive revenue How DadGang uses email, SMS and AI without adding unnecessary complexity Why Bart resists arbitrary growth pressure - even at scale   Connect DadGang Co. Bart Szaniewski on LinkedIn Marketing Trends   Chapters 0:00 From $750 and 100 Hats to DadGang 3:23 The Marketing Years Before DadGang 7:13 Why Fatherhood Content Felt Wrong 10:08 $36M Without Forcing Growth 12:40 Why DadGang Still Uses a Free Shopify Theme 15:34 The Martech Stack Is Shrinking 16:16 AI Replaced the Landing Page Process 17:32 Don't Build Around the Algorithm 19:38 "Where Is Your Community?" 21:04 Why 15,000 Dads Still Use Facebook 25:13 When Customers Design the Product 29:07 How Gary Vee Became a Partner 35:18 Email + SMS for a Million-Hat Brand 37:36 Letting AI Choose the Send Time 38:22 Why Non-Selling Emails Still Drive Revenue 41:29 What Comes After a Million Hats?   ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nik sits down with Jacob Posel, co-founder of HQ (https://hqforwork.com), to talk about the biggest problem nobody's solving in AI adoption: every person on your team is having a completely different experience with Claude or ChatGPT, and none of that context ever gets shared. Jacob breaks down why most companies end up with wild fragmentation instead of the compounding benefit they expect, how HQ works as a shared memory layer across your whole org (think Dropbox for agents, 1Password for agents), and what it actually takes to turn one person's AI workflow into a skill the whole team can use. They also get into Jacob's path from an AI/ML master's program straight into e-comm logistics, then Common Thread Collective, to co-founding HQ with Corey Epstein. Plus: why Marketing teams are seeing the biggest per-person leverage from AI right now, how HQ's "gardening agent" keeps stale context from poisoning your workflows, and Jacob's predictions for what's going to look ridiculous a year from now (spoiler: picking a model manually might be one of them). If you've ever built something great in AI and had zero way to hand it off to your team, this one's for you. --- Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠https://lp.tatari.tv/limited-supply⁠ --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- To learn more about HQ, check them out at: https://hqforwork.com/ Follow Jacob on X: https://x.com/jacob_posel Follow Nik on X:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/mrsharma

MoMA welcomes three million people to its Midtown campus in a good year. But the beloved cultural institution now has the power to reach multiples of that through a hoodie, a Lego set, and a chicken-shaped cutting board. General Manager of Retail, Jesse Goldstine, joins the show to explain how MoMA inverted the museum retail model, how every product in the store thoughtfully ties back to MoMA's art, and where the design institution draws the line between rolling out AI partnerships while protecting human craft.  Until the AI Overlords Say Otherwise Key takeaways: Museums historically have defaulted to funneling visitors through the gift shop last. MoMA inverted the formula, shifting the museum's point-of-entry to retail channels.  Cutting SKUs in SoHo raised productivity per SKU and clarified brand identity. Licensing starts and ends with one question: why MoMA? Discovery and gifting resist automation in ways basic replenishment does not. [00:24:04] Jesse: "The DNA of our business is rooted in decisions made by humans in our curatorial department…I will continue to defer to them and put my faith in them until our AI overlords tell me that I need to behave differently." [00:26:43] Jesse: "There's something really special about our brand that... will sort of inoculate it against some sort of automated sock repurchase every six months." In-Show Mentions: Join us at VISIONS: NYC at MoMa on November 3! MoMA Design Stores MoMA licensing partners: LEGO, Mattel Creations, Uniqlo, Champion Associated Links: More on the intersection of art, culture, and commerce: Insiders #186 Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most founders fund growth out of pocket and pray the ads work.The eight-figure move is engineering a cash flywheel that pays for itself on day one. Law 3 breaks down the money model that never runs dry.About the book:The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.

Send us Fan MailChaz Giles, founder of Alida Labs and former head of external innovation at Estee Lauder, returns to Skin Anarchy to cut through the AI hype: where it creates real value in beauty and wellness, why midsize brands are outpacing the giants, how to get your data ready, and what AI means for executives and their careers.Who is Chaz Giles? Two decades across Procter & Gamble, venture capital, and Estee Lauder, then founder of Revea and now Alida Labs. "How do you turn technology into things that consumers love and are good for business?"Where does AI actually fit in beauty right now? Unevenly. "We had a custom GPT... that's why it didn't really help, because it wasn't the use case that was right." Real value lives in data, formulation, product development, and DTC analytics.Where should a brand start with AI? With its existing strengths. "Think of AI as a superpower... where do you want to create a superpower?" Point it at your competitive advantage, not everything at once.How can AI help a brand stand out in a saturated market? By formulating with claims in mind, mapping white space, and turning one concern like hyperpigmentation into multiple defensible mechanism claims. "It's getting more mileage out of the formulas and ingredients I have."What is the difference between LLMs and agentic AI? Levels of value. "My agentic flows, I now can set up effectively AI employees and AI teams," letting a four person startup operate like a team of 40.Why are midsize companies beating the giants at AI? "They are not [winning], because they cannot get out of their own way in terms of how to do that redesign." Nimble midcaps are leapfrogging larger rivals and halving time to market.How should companies get their data ready for AI? Out of silos first. "There never was an award for the world's sexiest data." Consolidating scattered data unlocks synthetic testing and digital twins.How much AI is too much? Never too much data, easily too much AI. "AI should be used in places that it's giving me more value than I can create with my org chart today."How is AI changing beauty investment? "AI is eating software," erasing old moats. Brand and distribution matter more again, and a new crop of AI native brands is coming.What does AI mean for executives? A hard mirror as the value of information trends toward zero. "It's about how to apply, how to integrate, how to lead the teams and the transformation."How do leaders stay indispensable in an AI future? By leaning into what machines cannot do. "You as a leader are still uniquely positioned to take that information and translate it into valuable action."Listen to Skin Anarchy wherever you get your podcasts.Visit Alida LabsContact Chaz: chaz@alidalabs.ai, LinkedIn, InstagramDon't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!Support the show

Join the App Founders Community:https://appfounders.comIf you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR).Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make smarter decisions that increase revenue without adding more users.In this video, I'll show you exactly which RevenueCat charts I check every week, how I analyze subscription performance, and the metrics that determine whether an app is ready to scale with paid acquisition.Whether you're building your first subscription app or already generating recurring revenue, this tutorial will help you get more value out of RevenueCat.You'll Learn✅ How to navigate RevenueCat's most important dashboards✅ The revenue reports and charts I monitor every week✅ Understanding Customer Lifetime Value (LTV) and Revenue Per Install (RPI)✅ Running A/B tests on paywalls using RevenueCat Experiments✅ Using RevenueCat with Apple Search Ads attribution✅ Tips for optimizing subscriptions and increasing recurring revenueIf you found this tutorial helpful, leave a comment with your favorite RevenueCat feature or let me know what you'd like to see in Part 2.

At 6 years old, Kevin Keller was already "stealing" his father's cologne — a habit generously tolerated by his dad — and discovering that scent could change the way you felt before you ever said a word.That early fascination with transformation eventually became Fulton & Roark, the American fine fragrance house Keller co-founded in 2013 with $11,000 and a belief that perfumery could be both deeply personal and distinctly American.Raised in Atlanta and educated at Georgia State University and Wake Forest University, Keller began his career in journalism before turning to music and culture, where he profiled brilliant emerging musicians and artists. What stayed with him was a fascination with culture, place, and tradition — and how those forces subtly shape the way we carry ourselves in the world.Built without outside capital, Fulton & Roark has grown into a nationally distributed independent fragrance brand, available in nearly 500 retail locations including premier independent boutiques, select Ritz-Carlton and Omni properties, and Neiman Marcus stores and online. The brand has been featured in GQ, Vogue, and ELLE, among others, and its fragrance Roark's Cove was a finalist for the Universal Prestige category of the Fragrance of the Year Award from The Fragrance Foundation.He lives in Winston-Salem, North Carolina, with his wife and two children, and mentors young founders at Wake Forest University.In This Conversation We Discuss:[00:00] Introduction[01:08] Solid fragrances vs extrait de parfum[02:08] How the founder's love of fragrance began[03:16] Founding a niche brand with $11,000[05:26] Going to market without a DTC plan[07:39] Sponsor: IntelliGems[09:19] The GQ feature that forced them online[11:37] Building first websites on Squarespace[12:37] Sponsor: Klaviyo[14:47] Building the marketing flywheel[18:04] Sponsor: eFulfillment Service[19:40] Getting customers to pay for samples[22:37] Callouts[25:26] Why founders overrate daily metrics[27:30] Learning to delegate as a founder[27:54] Where to find Fulton & Roark[29:02] Final thoughtsResources:Subscribe to Honest Ecommerce on YoutubeAmerican Fine Fragrance fultonandroark.com/ Follow Kevin Keller linkedin.com/in/kevinwilliamkeller Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest Lower scale costs today FulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, we dive into turning organic social media communities into real business growth and revenue.  Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels.  She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode:  How to turn social communities into real revenue. What causes brands to post without making sales. Why organic and paid social belong in one flywheel. How to test content organically before paying to scale. What metrics reveal real buyer intent over likes. Why YouTube Shorts outperforms other video platforms.How active community management converts negative users. Why consumer behavior dictates custom channel strategies. What customer sentiment data tells you about content. Why email and social must work together for growth.  Links & ResourcesWebsite: https://www.marrmediagroup.com/LinkedIn: https://www.linkedin.com/company/marr-media-group/Instagram: https://www.instagram.com/marrmediagroup/TikTok: https://www.tiktok.com/@marrmediagroupGet access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention.Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads. We'll also dive into his philosophy on UI, why stability beats chasing algorithms, and what it really takes to grow a consumer app from scratch.Whether you're building a dating app or any subscription-based mobile app, you'll leave with actionable growth strategies you can apply immediately.You will discover:✅ How BPM reached $140K MRR in only 6 months✅ Why launching in one country first accelerated growth✅ Gabriel's UI and product design philosophy✅ How they optimized onboarding and paywalls✅ Their Meta Ads campaign structure and creative strategyLearn More:Check out BPM:https://www.bpm.so/ You can also watch this video here: https://youtube.com/live/JywSxxABu-0*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Jill Nazeer is the brand marketing manager at Salsa Cycles and one of the most experienced athlete and content marketers in the bike industry. Before Salsa, she was at Diamondback during one of the most interesting periods in mountain bike content history: when Seth from Berm Peak was just a guy with a cool YouTube channel, and Eric Porter was figuring out what adventure content could look like. She helped build what became one of the most effective creator rosters in the industry, almost by accident. In this conversation, Jill walks through what she learned about athlete marketing at Diamondback, how Salsa's relationship with parent company QBP gives them an unusual data advantage in the industry, and why she spent two years making penny farthing jokes before becoming a true believer in 32-inch wheels. She also gets into what brands get wrong about the DTC vs. bike shop debate, why the bike shop still matters more than most people think, and the Columbia Flat Earther campaign — which might be the most creative brand marketing move of the year. Show Notes: Jill Nazeer: https://www.linkedin.com/in/jill-nazeer-a05b554/ Salsa Cycles: https://www.salsacycles.com/ Eric Porter: https://www.youtube.com/@PorterMTB Berm Peak: https://www.youtube.com/@SethsBikeHacks Mike Hopkins - Dream Ride: https://www.youtube.com/watch?v=Kn1dcZTSAzk Micayla Gatto: https://www.instagram.com/micaylagatto/ QBP: https://www.qbp.com/ Surly: https://surlybikes.com/ Salsa Fargo 32: https://www.salsacycles.com/collections/fargo-32 Unbound Gravel: https://www.unboundgravel.com/ Wanderosa: https://www.salsacycles.com/collections/wanderosa SENIQ on Second Nature: https://youtu.be/LUkiabROzdg BPC - Brand, Product, Content: Columbia Expedition Impossible: https://www.columbia.com/expedition-impossible.html Backcountry Slickrock Kit: https://backcountrycreator.tnu8.net/1G2WPB Wild Rye: https://wild-rye.com/ Shredly: https://shredly.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia #podcast #secondnature #outdoor #businesspodcast #outdoorpodcast #industry #athlete #business

Anastasia Chapman came up with the idea for her brand where all good bathroom ideas start - sitting on a toilet, hiding a competitor's product she was too embarrassed to be seen with. She developed the formula in an Airbnb in Cape Town, mixing batch after batch and testing them by dropping samples into wine glasses of water. She hand-poured her first 50,000 units in her mum's garage. Then, after her biggest-ever year, a trademark dispute forced her to legally change the brand name overnight - and the meta ads machine she'd built her entire business on collapsed within two months. This is the story of the rebuild. In this episode, Anastasia is unusually candid about the whole messy arc: building Loui (formerly Lou Drops) as a complete e-commerce beginner, scaling to $850K on the back of just three winning ads, watching it crash to a $42K month after the rebrand, and clawing her way back by finally taking control of the ads she'd always outsourced. What you'll learn in this interview: The exact validation method she used before spending real money - handing friends five numbered samples and a "poop scorecard," then living with the product in her bathroom for months until she got it right Why she developed the product in 2022 but didn't properly launch until 2024 - and how she kept a full-time job while the business slowly proved itself How a trademark cease-and-desist forced a full rebrand right after she'd paid for 30,000 units of packaging - and the timeline she had to negotiate just to sell through existing stock The hard lesson about platform dependency: how being reliant on three winning ads and one outsourced media buyer left her exposed when it all stopped working Why she fired the person running her ads and took the account in-house - and what she discovered was actually being wasted once she understood the numbers herself The specific ad account restructure that turned things around: consolidating from scattered lookalike campaigns and multiple ad sets into a cleaner ABO testing structure The unit economics that actually matter beyond ROAS - add-to-cart cost, cost per purchase, frequency, and hook rate - and how knowing her kill threshold changed how fast she tests Why founder-led ads beat every expensive UGC creator she hired - and how a skit ad she was mortified to film "started printing money" overnight How she structures a solo founder's week around three "big rocks," swallows the toad first, and protects her time from busywork and AI rabbit holes The retail arm quietly growing alongside DTC - now in over 300 stores - and why an outside audit of her website and offer unlocked the next stage of growth If you're a solo founder who feels like the whole business rests on your shoulders - or you've built something on a channel you don't fully control and you can feel how fragile that is - this episode will hit home. Anastasia's story is proof that the answer usually isn't a white knight who rides in to save you. It's the far less glamorous work of understanding your own business well enough that nobody else has to. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY ANASTASIA CHAPMAN Instagram →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/iamstais/ Brand Instagram →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/tryloui/ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/anastasia-chapman/ Website →⁠ https://tryloui.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

In this latest episode of Limited Supply, Nik gets in the guest seat for a conversation with Ryan Ayala for his show, The Alchemist's Library (https://www.alchemistslibrary.org/). Listen as Nik and Ryan break down why the old moats (distribution, proprietary data, a big audience) don't hold water the way they used to now that small teams are running 20-agent AI stacks and compressing weeks of execution into hours. Nik breaks down why agencies get brutal to run once you cross $200-250K a month, why raising too much money can trap a startup before it's proven anything, and where he is actually seeing opportunity right now in niche agencies and boring Main Street businesses nobody wants to touch. Also, Nik calls it out at the top of the episode...the Ecom Founders Q4 Summit is officially back! Third year running, and it's the biggest one yet. For more information, check out https://ecomfounders.com/pages/q4-summit. Questions on the Q4 Summit, or just want to talk about the episode? DM Nik on Twitter/X (@mrsharma) or email him at nik@nik.co --- Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at https://lp.tatari.tv/limited-supply --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

Retail media is now a $100 billion industry. Collin Colburn, VP of Commerce and Retail Media at the IAB, says we've entered commerce media's "day two" –  the era where operational integration, interoperable measurement, and the arrival of the agentic shelf matter more than launching another network.  We unpack why brands started calling retail media a tax, why Collin says we should blow attribution up, and whether an ad-supported agent can stay trustworthy. Welcome to Day Two Key takeaways: Optimization and integration replace growth-at-all-costs expansion. Brands call retail media a “tax,” sensing the industry's referee is now incrementality. Agent-referred shoppers convert higher and return less.  In-store media's ceiling is customer experience, not inventory: frequency caps beat non-endemic dollars. [14:05] "Agentic commerce isn't changing what consumers buy or want to buy today. It's changing their pathway to purchase." — Collin Colburn [19:35] “The coming reckoning is in the measurement space.” –– Collin Colburn [20:45] "Attribution was built for: an ad is served, it's clicked on or seen, the customer goes to the website, and they purchase. That model does not work well in this new era." — Collin Colburn [25:15] "AI feels objective to me for the most part… it's like your omnipotent friend that you never had. And when ads get introduced, it begs the question of, am I still gonna trust that agent?" — Collin Colburn In-Show Mentions: Commerce Media Has Hit “Day Two.” Now What?  EMarketer: IAB's Collin Colburn on the Future of Commerce Media More about IAB Associated Links: VISIONS Summit, Nov 3 at MoMA Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At some point, if you are building a DTC brand and getting traction, someone is going to reach out. An aggregator, a private equity firm, a bigger competitor. And most founders have no idea what to do when that happens because nobody ever walks you through it. Here is the thing: that cold email landing in your inbox is not random. There are analysts sitting in offices right now scraping the internet for fast growing Shopify stores, looking for founders who might be ready to tap out. And they are hoping they caught you on a bad day. In this episode, I walk through everything I have learned about acquisition conversations, from the first time someone tried to buy Foundr twelve months in, to the advice I gave a close friend that led to a life changing exit after fifteen years of building. Here's what you'll take away: Why you always take the call, even if you are nowhere near ready to sell, and what you can learn from it Why the worst time to sell is when you are desperate and the best time is when everything is working The questions to ask in any acquisition conversation that will teach you more about your own business than years of operating alone How to hold your cards close without shutting the conversation down entirely Why businesses are bought not sold, and what that means for how you should be approaching your growth right now The warning signs that a buyer is trying to get you to sell it in your mind before the deal is done, and what that costs founders who fall for it If you have ever received one of these emails and did not know whether to reply, delete it, or get excited, this episode will give you a clear framework for handling it the right way. If you're loving this solo series, I'd love to hear your feedback. Email me directly at ⁠nathan@foundr.com⁠ — I read every reply. Hope you enjoy it. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Mayssa Chehata is the founder of BEHAVE Candy, a low-sugar, clean-label candy brand that just landed in nearly 2,000 Target stores nationwide and sold out within the first week.But here's what you might not know. Two years ago, Mayssa was calling her lawyer to ask what bankruptcy would look like. She had left a dream career at the NFL, Uber, Daily Harvest, and SoulCycle to build a candy her diabetic father could finally eat. But after manufacturing failures, two reformulations, and a product she privately didn't believe in, she made the hardest call of her life: she paused the entire company for over a year. She moved to Mexico City because she couldn't afford her apartment in New York, personally guaranteed a bank loan, and hit what she calls her rock bottom. Then, with sixty days of cash left, she and her co-founder made one final plan. They called it burn the ships. Mayssa handed off everything and made TikTok videos all day, every day. Two weeks in, one video went viral and doubled the business overnight.In this week's episode, Mayssa shares why Uber was her real business school, the gut feeling she ignored for two years about her own product, and what it takes to shut down and rebuild a company from scratch. She opens up about how a manifestation book gave her the courage to leave corporate and the inner child work that finally unblocked her. She shares the daily practices that pulled her out of burnout, from meditation and journaling to nervous system regulation, why her coach told her the business wouldn't work until she fixed everything underneath it, and how she went from brute-forcing twelve-hour days to learning that a regulated, healthy founder builds a better business. Whether your business is thriving or barely surviving, this episode will change how you think about success, failure, and everything in between.In this episode, we'll talk to Mayssa about:* Why working at Uber felt like an entrepreneurial crash course. [02:49]* Building an ownership mindset by creating opportunities from scratch. [06:59]* The first signs she was meant to become an entrepreneur. [10:41]* Chasing wealth vs. discovering a mission worth building. [14:29]* Why she waited two years before launching the company. [20:16]* Navigating manufacturing challenges and finding the right production partner. [23:17]* How her father's diabetes inspired the idea for Behave. [25:23]* How manifestation gave her the confidence to leave corporate. [27:32]* Raising her first funding round and taking the leap into entrepreneurship. [33:11]* Launching Behave during the uncertainty of the pandemic. [37:21]* The product mistakes that nearly destroyed the business. [40:09]* Why she decided to pause production and completely reformulate. [46:41]* Surviving financial uncertainty, debt, and the threat of bankruptcy. [48:38]* Why getting funding still wasn't enough to save the business. [55:36]* Why a celebrity partnership wasn't the breakthrough they expected. [56:57]* Rebuilding herself through inner child work, spirituality, and manifestation. [58:11]* Betting everything on TikTok and finding a viral growth strategy. [01:01:40]* How one viral video transformed the business and led to Target. [01:05:08]* Growing beyond DTC by building a retail-first business. [01:06:40]* Redefining productivity, healing burnout, and leading from a healthier place. [01:09:45]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Mayssa:* Website: https://www.eatbehave.com/* Instagram: https://www.instagram.com/eatbehave/* Instagram: https://www.instagram.com/ Hosted on Acast. See acast.com/privacy for more information.