Podcasts about DTC

"You would probably prefer to take money from Tony Soprano." Jeremy Horowitz has spent a decade in the Shopify ecosystem, scaled brands at Gorgias, and now runs a PE fund that's reviewed nearly 500 deals. He acquired a WhatsApp marketing app called Coco AI and he's still hunting for his next Shopify brand in the $10-100M range. We get into what actually makes a business sellable (and what kills a deal instantly), how earnouts and seller notes really work, why DTC as we knew it is dead, and his scorching take on why Shopify Capital loans are worse than credit card debt at 40% effective interest. SPONSORS Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Zipify - Build high-converting sales funnels zipify.com/KURT LINKS Jeremy Horowitz on LinkedIn: https://www.linkedin.com/in/jeremyhorowitz1/ Coco AI (WhatsApp Marketing for Shopify): https://my-coco.ai/ WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Most founders think their product is different. But if your marketing sounds like everyone else's — better ingredients, better results, better formula — your customer hears nothing. Because when everything sounds the same, nothing stands out. Here's the problem: customers don't just buy outcomes. They buy belief that your way of getting there is different. And without a unique mechanism, you're leaving that belief on the table — and handing the sale to whoever communicates their difference more clearly. In this episode, I break down the concept of unique mechanisms — what they are, why the fastest growing DTC brands all have one, and how to find and articulate yours even if you think you don't have one yet. Here's what you'll take away: What a unique mechanism actually is — and why naming the process, not just the outcome, is what makes a product feel proprietary How IMAÉ's "90-plus clinically dosed ingredients across nine organ systems" turns a supplement into a category of one Why Instant Hydration's Sel Gris sourcing and Pillar Performance's triple magnesium are textbook examples of mechanism done right How WHOOP repositioned from fitness tracker to "recovery-based performance system" — and why that framing is the whole game The four questions to ask yourself right now to uncover the unique mechanism you already have but aren't communicating Why most founders already have something differentiated — they just can't articulate it clearly enough to make customers believe it If your ads aren't converting the way they should, or your product feels like it's competing on price instead of value, this episode will show you exactly what's missing — and how to fix it before your next campaign. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Oleg Lee started with a simple request: he asked his dad to print a custom-shaped pillow of his late childhood dog, Izzy. When he posted a photo of the lifelike pillow on Facebook, the internet lost its mind. Today, that single viral moment has evolved into a $20 million-a-year manufacturing empire producing 400,000 custom pillows annually.In this episode of the UpFlip Podcast, Oleg breaks down his unbelievable entrepreneurial journey—from stuffing 20,000 pillows by hand in his dad's garage while working full-time in construction, to becoming the silent manufacturer behind massive brands like Netflix, Paramount, and Chewy.Oleg shares exactly why he walked away from a massive retail deal with 2,000 Walmart stores to focus on direct-to-consumer (DTC) sales, how a $100,000 investment in a custom software tool doubled his revenue in a year, and the exact Instagram DM strategy he uses to land celebrity endorsements from David Dobrik, Paris Hilton, and Kim Kardashian.

What does it take to turn fragrance into something you don't just wear — but actually feel? On today's episode, we welcome Steve Sun, Founder and CEO of Biology Fragrances — a brand redefining scent as a daily ritual rooted in emotional well-being. With a background spanning design, media, and storytelling at companies like The Walt Disney Company, Warner Bros., and Paramount Pictures, Steve brings a unique lens to building brands that connect on a deeper level. Raised between Taiwan and the United States, Steve's early experiences with scent—from traditional remedies to everyday rituals—shaped his perspective on fragrance as something functional, not just aesthetic. That perspective led him to study perfumery and ultimately launch Biology Fragrances — a small-batch, plant-based brand designed to support mood, energy, and overall well-being. Today, the brand is growing across DTC, Amazon, and retail, including a nationwide launch in Sprouts Farmers Market, bringing fragrance into a completely new channel. In this episode, Steve shares what it takes to build a new category around “functional fragrance,” how he blends storytelling with science to create emotionally resonant products, and why consumers are starting to think about scent as part of their wellness routine. We also discuss his unconventional approach to distribution, lessons from building billion-dollar entertainment brands, and what it means to create something that truly connects with modern consumers. Steve also reflects on the founder journey, the challenges of educating a new market, and what's next for Biology Fragrances. If you're interested in building a differentiated brand, creating products that connect on a deeper level, or redefining how consumers experience everyday rituals — this episode is for you. Tune in now on The Kara Goldin Show.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Steve Sun and Biology Fragrances:https://www.biologyfragrances.com/https://www.linkedin.com/company/biology-fragrances/https://www.instagram.com/biologyfragranceshttps://www.instagram.com/stevecsun/https://www.linkedin.com/in/steve-sun-5ab17b28/   Sponsored By: Stamps.com - Go to Stamps.com and use code kara to get sixty days risk-free! AT&T Business - Switch to AT&T Business at business.att.com LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Upwork - Visit Upwork.com right now and post your job for free. Physician's Choice - Go to Amazon or PhysiciansChoice.com and use code PCPODCAST10 for 10% off your entire order Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. NFP - NFP is ready to help you succeed. Visit nfp.com/karagoldin to unlock your full potential.   Check out our website to view this episode's show notes: https://karagoldin.com/podcast/846

When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they've gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today's podcast.

Subscribe to DTC Newsletter - https://dtcnews.link/signupNeuro didn't fight for checkout shelf space first. They built a nine-figure online business through TikTok Shop, creator marketing, Amazon, and DTC, then used that momentum to walk into Walmart, Costco, CVS, and 7-Eleven with demand already proven.In this episode of the DTC Podcast, Eric talks with Brian Evangelista, Chief Commercial Officer at Neuro, about creating a category that didn't exist, running an affiliate program with tens of thousands of creators, and what actually changes when a digitally native brand wakes up as a real retail business.Built for DTC founders scaling from $5M–$100M who are trying to turn ecom momentum into retail distribution.We also get into:Why TikTok Shop worked so well early on, and what changed when it got pay-to-playHow creator incentives shifted once GMV Max rolled outThe retail launch strategy behind Walmart, Costco, CVS, and 7-ElevenWhy retail completely reshapes your P&L, ops, and marketing stackThe hidden operational tax of moving from DTC into omnichannelHow Neuro frames category creation vs stealing shareThe strategy behind the "Your Gum Is Dumb" sloth campaignWhy brand marketing started making sense only after retail expansionWho this episode is for: DTC founders, retail operators, consumer brand marketers, TikTok Shop teams, and brands considering omnichannel expansion.What to steal:Build demand digitally before asking retail to believe in your categoryUse creator momentum as proof for retail buyersTreat retail launches like media moments, not inventory placementSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

What are your non-verbal cues saying about you before you even open your mouth? Image consultant, stylist, and visual merchandiser Mikara Reid of MIIEN Consultancy defines non-verbal cues — and why your appearance is one of the most powerful forms of communication you're already using, whether you're aware of it or not. #NonVerbalCues #NonVerbalCommunication #PersonalImage #FirstImpressions #BodyLanguage #ImageConsultant #PersonalStylist #MikaraReid #MIIEN #StyleTips #FashionIdentity #DressWithIntention #PersonalBranding #CommunicationSkills #HowYouShowUp

Send us Fan MailOrchid Bertelsen is one of the most distinctive and analytically sharp voices to emerge in equestrian media in this year. She built a twenty-year career at the highest levels of digital marketing and e-commerce before the horse world pulled her back in and gave her something new to write about. Her professional background spans Fortune 5 accounts at Dentsu, leading digital strategy across more than 40 consumer brands at Nestlé USA, and running operations at Common Thread Collective, a DTC e-commerce growth agency where she built the financial systems that helped brands grow profitably across paid media, creative, and retention. That resume alone would make her an interesting voice in any industry conversation. What makes her genuinely unique is where she is applying it. Orchid rode as a child, competed on the B circuit in Illinois and Wisconsin, then stepped away for nearly 30 years. After 30 years away from horses, she returned to the saddle at a historic equestrian club 10 minutes from her home in Grosse Pointe, Michigan — what started as a Christmas gift of six lessons has since taken over her entire personality. She currently leases a horse named Beau, and that experience of returning to the equestrian world with fresh eyes and a sophisticated marketing brain has given her an unusual and valuable vantage point on an industry she now sees clearly as both an insider and an analyst. Her Substack publication, Back in the Saddle, is built around the belief that the equestrian industry is a $12 billion market that still approaches e-commerce and digital marketing the way most consumer categories did a decade ago — and that the brands that figure it out first will have a real and lasting advantage. Her writing on the collapse of Dover Saddlery broke through well beyond the equestrian community, demonstrating that the industry's business stories are as compelling as any in mainstream consumer retail when told by someone who knows how to tell them. She writes about the adult amateur community as the largest and most underserved segment in the sport — and has made changing that the mission of her platform.Follow Orchid on Substack here: https://orchid.substack.com/theplaidhorse.com

Get all After Dark releases by joining Future Commerce Plus: www.futurecommerce.com/plus.Future Commerce Plus members get 20% off STRATA: www.futurecommerce.com/strata. An AI agent burns $12 building a fake Android phone nobody asked for. From there: Pope Leo's encyclical, a tick crisis blamed on vanishing chickens, a website that's cookied Phillip into Spanish forever, and The Devil Wears Prada 2, feat. why media was the visionary all along. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Subscribe to DTC Newsletter - https://dtcnews.link/signupThe consideration phase is collapsing thanks to LLM shopping.Awareness still happens on Meta. Conversion still happens on a PDP. But the comparison and research middle, the part brands have spent a decade optimizing, is increasingly happening inside an LLM the customer already trusts.20% of holiday shoppers used an LLM in their purchase path last Q4. Google I/O just demoed one-tap concert tickets from a photo. Amazon folded Rufus into Alexa for Shopping. The behavior is moving fast enough that operators need to start preparing for Q4 now.Eric sits down with Aves and Daniel from Pilothouse to unpack what's actually happening and the work brands can start this quarter.Inside the episode:Why customers trust their LLM more than your adDaniel on why he stopped going to Amazon to compare vitaminsThe persona mismatch that hurts brands more than it used toWhy reviews and earned media matter more than your landing pageWhat changes for abandon cart and retargetingTwo operator-tested audits to see if your brand shows up in ChatGPT, Claude, and GeminiFor founders and operators who want to be recommended when the customer asks.What to Steal:Three things you can do this week.Run the prompt audit. Take your top five Google queries, run them through ChatGPT, Claude, and Gemini. Track who gets recommended, who gets cited, and whether you show up at all. Daniel uses this as his baseline before any other AI-visibility work.Pick one brand truth and repeat it everywhere. Scattershot positioning loses to consistent positioning. If every ad pitches a different angle to a different persona, an LLM has nothing coherent to summarize about you.Add dates to your blog posts and PR pages. Recency factors into LLM citation. Old content gets de-prioritized even when it's accurate.Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF615Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Paul Tran started Manscaped with $50,000, a bloody problem nobody was talking about, and a category that didn't exist. The company hit $300 million in revenue in just 36 months, eventually turned down a $1 billion SPAC deal, and has become the #3 men's grooming brand in a category dominated by companies over 100 years old—while staying profitable the entire way. In this interview, the founder and CEO of Manscaped breaks down the exact DTC playbook that got him from 10,000 units sold out in two weeks to nine figures in annual media spend, why he waited until $50–60 million in marketing spend before entering retail, and the counterintuitive brand decisions—including turning down better-performing ads—that built one of the most recognizable men's lifestyle brands in the world. What you'll learn in this interview: • How Paul identified a completely unaddressed category and validated it with just 10,000 units and $5-a-day Facebook ads • Why Manscaped had lower revenue than Paul's other two businesses at launch—and the three signals that told him it had the highest potential • The $18,000 mistake that wiped out a third of the starting budget in one hour—and what it taught him about brand vs. performance media • Why he deliberately waited until $50–60 million in annual media spend before entering retail—and why most brands jump in too early • The brand values decision that cost them short-term revenue: why they turned down better-converting ads that used provocative imagery • How 66% of first-time buyers chose a starter kit—and the bundle-testing framework behind it • Why he walked away from a $1 billion SPAC deal in 2021—and why that decision looks like genius three years later • The post-purchase upsell structure that turns a single transaction into a lifetime customer • Why consumer brands should never adopt the VC "raise and burn" playbook—and how Manscaped scaled to $300M while staying profitable • What Paul would do radically differently if he started today—and why AI changes the entire early-stage playbook If you're building a DTC brand, trying to figure out the right time to go into retail, or looking for the real story behind how a category-defining brand gets built from scratch on a shoestring, this conversation will fundamentally change how you think about timing, positioning, and what profitable scale actually looks like. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠ CONNECT WITH PAUL TRAN Instagram → ⁠⁠⁠⁠https://www.instagram.com/paultran/ LinkedIn → ⁠https://www.linkedin.com/in/paulhtran/ Website → https://www.manscaped.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Crypto News: DTCC and the Stellar Development Foundation announced today plans to enable the tokenization of DTC‑custodied assets on the Stellar XLM blockchain. Wall Street gets new crypto rival after Texas bank completes regulatory pivot. Italian bank Banca Sella gets official approval to become the first bank in the country to offer Bitcoin and crypto custody services. Brought to you by

Wise, the Glue, DTC, Helping Wineries Succeed, Mystery Shopper and interview w Jennifer Warrington, Coach & Partner, Wise (Wine Industry Sales Education). ON THE ROAD with mrCAwine is about California's cool, aspirational lifestyle and awesome wines hosted by Chuck Cramer, a California native, living in London and is the Director of EMEA & Asian sales & marketing, Terlato Wines. This is a wine journey covering the hottest topics in the business of California wine, chatting along the way with the people who work in wine, and make it all happen. This week's episode includes an interview with Jennifer Warrington of WISE, Industry Sales Education. 

TikTok Shop is not a channel you can just “turn on.”In this workshop, Jordan West and Brywinn Travers break down what brands need in place before TikTok Shop can scale, especially if you are trying to move from cold start to real GMV.They cover the hardest part of TikTok Shop growth, why the first $10K is such a grind, what TikTok considers “cold start,” and why getting to around $60K/month in GMV can unlock more support and resources.The big theme:Early GMV is not just revenue.It is feedback.Feedback on your product, your offer, your content, your creator program, your product listing, and your operations.In this session, you will learn:• Why TikTok Shop cold start is harder than most brands expect• How to choose the right 1 to 2 hero products for launch• What makes a TikTok Shop listing conversion-ready• Why copying Amazon listings onto TikTok Shop is a mistake• Why reviews, trust signals, and clean product pages matter so much• Why you need a Shop Performance Score before scaling• Why friends and family purchases are risky• How creator outreach should be judged by signal, not follower count• Why samples are the fuel for your creator engine• How to think about open collabs vs target collabs• Why GMV Max is not an ads problem• What inputs actually determine whether GMV Max can scale• Why TikTok Shop creates a halo effect across DTC, Meta, Google, and other channels• Why brands need to build TikTok Shop like infrastructure, not a side experimentChapters:00:00 Welcome and workshop overview01:02 From $0 to $10K on TikTok Shop01:37 Why cold start is harder than people think03:33 TikTok Shop launch principles05:26 Choosing your hero products07:13 Making your shop conversion-ready08:41 Why product titles need a human touch10:16 Why Amazon listings do not translate directly to TikTok Shop12:39 Shop Performance Score explained13:17 Why not to use friends and family orders14:14 Using approved levers to get verified orders15:22 Why Shop Performance Score matters16:30 Creator outreach and signal18:42 Finding creators who already love your product21:54 Samples and commission strategy23:47 Commission structures by category27:07 Activating your first affiliates28:03 Building deeper creator relationships30:56 GMV Max basics31:39 Why GMV Max is not an ads problem34:22 GMV Max as a magnifying glass37:17 How long top-performing TikTok Shop videos can last38:08 Why the campaign is no longer separate from the shop39:19 Why brands need to create their own content41:37 How to think about ROI and halo effect43:48 Measuring TikTok Shop's impact beyond platform ROAS47:57 Why fundamentals still decide scale50:17 The 5 big GMV Max inputs51:00 Live Q&A54:22 Why founder-led creator onboarding can workWant help building your TikTok Shop operating system?Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contactApply for the Social Commerce Club Mastermind:https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSubscribe for more TikTok Shop strategy, creator commerce breakdowns, GMV Max workshops, and social commerce growth playbooks.

Episode #219 of the PricePlow Podcast welcomes back Doug Miller, founder and CEO of Core Nutritionals, for a full portfolio catch-up 4.5 years after Episode #050: Protein Prices on the Rise and Figuring it Out with Doug Miller. Doug’s opening line sets the tone perfectly: “We’re *still* figuring it out and protein prices are *still* on the rise!” In this conversation, Mike and Ben cover the entire Crush It Holdings universe: Doug’s amicable exit from Arms Race Nutrition The decision to shut down the resurrected Myoblox brand Where his focus now sits — Core Nutritionals, Unmatched Supps (his two-year partnership with Kris Gethin), and The freshly launched Nova Prime Labs research-use peptide venture. Along the way, the crew digs into CreGAAtine, Unmatched’s DTC pivot away from broad retail, an incoming Stem Cell product launch, the Unmatched Bar targeting Olympia 2026, and how another protein price spike is reshaping Core’s lineup. Merica Labz gets a few shouts as well. Subscribe to the PricePlow Podcast on your favorite platform and sign up for news alerts before you dive in! https://blog.priceplow.com/podcast/doug-miller-219 Video: Doug Miller Returns: Core Nutritionals, Unmatched Supps & Nova Prime Labs https://www.youtube.com/watch?v=KOXpJ94gZR4 Detailed Show Notes: Doug Miller on Core, Unmatched Supps, and Entering the Peptide Space (0:00) – Introductions (1:00) – Exiting Arms Race and Putting Myoblox to Bed (7:00) – What Makes a Brand Worth Running (12:00) – Core Nutritionals and Unmatched: Two Brands, One Focus (16:00) – The Kris Gethin Partnership: Founding Unmatched Supps (19:45) – Going All-Natural and Pulling Back from Vitamin Shoppe (22:00) – CreGAAtine: The Science and Unmatched’s First-in-the-US Play (24:30) – White Packaging, Stem Cell Launch, and Managing the Pipeline (30:00) – Functional Foods: Core Balls, Brownies, and the Unmatched Bar (35:30) – Merica Energy and the Unmatched Drink (38:45) – Entering the Peptide Space: Nova Prime Labs (43:30) – Quality Standards and the Scammer Already at the Door (49:00) – Oral Bioregulators and What Nova Prime Won’t Sell (51:15) – GLPs, Fat Burners, and “Natural” in 2026 (57:00) – Crush It Wellness MD and Protein Prices: Still Figuring It Out Big thanks to Doug Miller for coming back after four and a half years and talking through everything happening across the portfolio. If you’re following Core, Unmatched, Nova Prime, or Merica Labz, PricePlow has news alerts for all of them. And thanks to Darren and the team at PerfectShaker for sponsoring the PricePlow Podcast — check out their lineup of shaker cups at PricePlow.com/perfect-shaker, or get the full story behind the brand in Darren Thompson: Inside PerfectShaker | Episode #209. Subscribe to the PricePlow Podcast, sign up for news from Core, Unmatched, Doug Miller, and Merica Labz on PricePlow, and leave us a great review on iTunes and Spotify! Where to Follow and Learn More &… Read more on the PricePlow Blog

#923 What does it really take to build a billion-dollar brand from a side-hustle idea? In this episode hosted by Kirsten Tyrrel, Shawn Nelson, founder and CEO of Lovesac, shares how a giant foam-filled beanbag he stitched together after high school sparked a 25-year entrepreneurial journey. From maxed-out credit cards and a scrappy first retail store to reinventing the furniture industry with modular couches, Shawn opens up about the mistakes, resilience, instincts, and culture that fueled Lovesac's rise to 300+ stores and thousands of employees — all while staying true to a “design for life” philosophy and building a company people genuinely love! (Original Air Date - 9/25/25) What we discuss with Shawn: + Origin of Lovesac in 1998 + Giant beanbag side hustle + Missionary years in Taiwan + First retail store launch in 2001 + Lessons from early mistakes + Pivot to modular couches (Sactionals) + Importance of instinct in business + Culture, fun, and company values + Scaling through marketing & DTC model + Redefining success beyond money Thank you, Shawn! Check out Shawn Nelson at ⁠ShawnDNelson.com⁠. Check out Lovesac at ⁠Lovesac.com⁠. Follow Shawn on ⁠Instagram⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is shifting ecommerce from manual, broad marketing to fully autonomous, hyper-personalized systems…and if you don't get onboard soon, you could be left behind. Liam Millward, co-founder and CEO at Instant, returns to Limited Supply for a deep dive into how AI is completely reshaping ecommerce, retention marketing, and the way modern brands operate. Nik and Liam break down how brands are moving from generic flows and static campaigns to fully dynamic, individualized experiences where every shopper receives a unique email, message, and buying journey. They also discuss: Why AI-first brands are moving faster than legacy companies The evolution from ChatGPT interfaces to autonomous agents How retention marketing is becoming as important as acquisition This episode is packed with practical insights for founders, marketers, ecommerce operators, and anyone trying to understand where AI is taking business next.--- What's Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper's behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠. --- Want more DTC advice? Check out the⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma⁠⁠⁠

Recorded live at Google Marketing Live 2026, Phillip and eCommerce reporter Nicole Silberstein sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google, who is behind the foundational commerce infrastructure powering the Shopping Graph and Universal Commerce Protocol. Gupta breaks down the GML announcements: UCP's expansion beyond shopping into hotels and food delivery, the multi-item Universal Cart that spans Search, Gemini, YouTube, and Gmail, and why the future of agentic commerce still depends on merchants nailing the fundamentals. A Shopper for Every Shopper Key takeaways: UCP is expanding beyond shopping into hotel bookings and local food delivery, giving every shopper their own personal shopper. The Universal Cart lets shoppers buy multiple items at once across Google surfaces, streamlining the buying experience as shoppers venture from inspiration to discovery and comparison. Merchants remains the seller of record no matter where the transaction is completed, tackling industry concerns about disintermediation. Conversational attributes enrich product feeds so AI can match nuanced shopper intent. Winning in agentic commerce starts with the fundamentals: feeds, first-party data, and UCP readiness. In-Show Mentions: Google Marketing Live 2026 and Google I/O 2026 Universal Cart & Universal Commerce Protocol (UCP) Further Reading: Google Imagines a Future Where Everyone Shops in Ads — A special edition of The Senses that distills the week's key announcements Episode 463: LIVE @ Google I/O: Universal Cart, Agentic Payments, and the Protocols Powering the Agent-Mediated Economy — Companion interview with Suresh Ganapathy Episode 464: LIVE @ Google Marketing Live: How Google Is Taking the Drudgery Out of Shopping— Companion interview with Nick Fox Google Solidifies Its Place in the AI Race — Insiders coverage of Google's UCP debut at NRF 2026, the foundation for this week's announcements [Member Brief] Agentic Commerce and the eCommerce Site's New Existential Crisis — How agentic platforms are reshaping the role of the branded eCommerce site Associated Links: Learn more about  Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the reason customers are abandoning their carts isn't price...it's guilt? New research across 14 million e-commerce sessions reveals that the more pleasure-based items are in a cart, the higher the abandonment rate. (The solution for this is simpler than you'd think.) In this episode, we break down the psychology behind practical vs. hedonic upsells, why cold traffic wants logic before emotion, and how messaging sequence is the most underrated lever in DTC marketing. Nate also just bought an RV and accidentally became the perfect case study for why practical add-ons are a conversion cheat code for e-commerce brands and direct response marketers. Source: https://app.sciencesays.com/p/suggest-practical-items-to-reduce-cart-abandonment

Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse. For more on Figs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

As one of the winners of the infamous 1976 Judgement of Paris, Chateau Montelena has a rich history to be proud of. To optimize that legacy, Montelena's President and Winemaker Matt Crafton has been embarking on more of a luxury strategy for the brand, reducing grocery and chain presence and working towards pricing growth over volume. With the 50th anniversary of the Judgement in Paris and the wine market in extreme flux, Montelena is doubling down on the values that made it victorious. Detailed Show Notes: Matt's background: wine production for 23 years, Economics degree, started at Montelena in 2008Chateau Montelena overviewFounded 1882 in Calistoga, NapaShut down during Prohibition, resurrected in 1972 by Barrett familyFamous for 1973 Chardonnay which won the 1976 Judgement of Paris tasting (50th anniversary in 2026)Mostly produces Cabernet Sauvignon and ChardonnayProduces ~35k cases/yearMajority of $ DTC, volume is wholesaleExport not big, focus of growth last 2-3 yearsA full-time sales team not viable, so moved to partnership with Wilson Daniels as national sales agent beginning Jan 2026Has a Director of National SalesDistributes to all 50 statesTraditionally skewed off-premise, moving more to on-premise; old agency went a lot of chain retailKPIs from 30-40% on-premise to 60-70% on-premise; get out of grocery and be allocated in chain retailWants to use wholesale to build status, get in the right accounts (not necessarily 3 Michelin star restaurants - they don't move many bottles)Found retail accounts not holding price which would make restaurants and DTC members not buy the winesJudgement of Paris story usageUse social media to get the story to end consumersDavid over Goliath story resonates with peopleNeed to discuss how Montelena still upkeeps the principles and values that led to the winKeeping the story fresh requires mapping today's actions (e.g. - large replant underway) to the original values (e.g. - curiosity, taking risk)Wine critic influence has waned over last 15-20 years, but scores still have a big impact to certain types of buyersImportant to understand the ripple effects of wholesale decisionsTools to navigate wholesale - pricing, mapping market allocations to market potentialManaging distributors - need to build direct relationships, get people out to the winery to see and feel the brandRelationships critical to navigating a challenging wine marketGoal is to grow through price, not volume Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailAmazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings. In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The video also explains how Subscribe & Save fits into Amazon ranking by adding steady organic sales and helping support 180-day sales history.Book a call to turn outside traffic into Amazon sales: https://bit.ly/4jMZtxu#AmazonExternalTraffic #AmazonInfluencerMarketing #AmazonSubscribeAndSave #AmazonSEORanking #AmazonSellerTipsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 Best ways to send outside traffic to Amazon0:28 Why influencer traffic can help Amazon sales0:58 Affiliate marketing for Amazon sellers1:19 Building a social media presence for the brand1:55 Why brand awareness matters2:27 Direct-to-consumer strategy for Amazon brands3:10 Meta ads, TikTok ads, UGC, and branded Amazon search3:48 MAG Growth support for DTC marketing4:22 Does Subscribe & Save affect CTR and conversion rate?4:52 How Subscribe & Save affects Amazon ranking5:30 Organic sales and 180-day sales history6:05 Why recurring Subscribe & Save orders matter-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of Brand Growth Heroes, I'm joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is already the UK's number one non-alcoholic spirit brand in terms of revenue driven per product. Whoah.So what's the deal? This ginger-based non-alcoholic aperitif is different to most playing in food and beverage, as it only has one core SKU, but an incredibly powerful DTC growth engine. Even though it's the UK's No1 non-alc spirit, it still only has around 6–7% distribution -  talk about headroom for growth!As you might imagine, Bethan and Alice are incredibly clear on the choices that created their growth. We talk about why they stopped trying to do everything, how they went all-in on DTC, how customer interviews and jobs-to-be-done thinking shaped their marketing, and why the product itself delivers something so many non-alcoholic drinks miss: flavour, ritual, heat, length and a real adult drinking moment. We also get into team building, finding the right second-in-command, launching into the US, and why operations has to scale at the same rate as marketing if you don't want the business to break.What You'll Learn How Mother Root grew from around £1.5M to £15–16M run rate.  Why focus on one channel helped build a repeatable and scalable growth model.  How jobs-to-be-done customer interviews shaped Mother Root's digital marketing.  Why the non-alcoholic drinks consumer is not necessarily the Gen Z sober-curious stereotype.  How Bethan and Alice think about hiring, operations, US expansion and scaling without breaking the business. Why AI is part of EVERY part of the working day at Mother RootKey Topics Discussed Mother Root's growth from early-stage brand to £15–16M run rate  Building a challenger brand with one core SKU  The evening drink ritual and the role of non-alcoholic drinks  Ginger, apple cider vinegar, slow burn and flavour architecture  Choosing where to play and walking away from distracting channels  Building a DTC growth engine  Paid social, customer interviews and jobs-to-be-done insight  Word of mouth and repeat purchase  Nielsen performance and retail headroom  Hiring a brilliant number two  Scaling operations alongside marketing  Launching Mother Root in the US  Why the non-alcoholic category is not just about Gen Z Useful Linkshttps://motherroot.com/https://www.instagram.com/motherroot/Like this episode? PLEASE share the love by sharing this episode with another founder building a challenger brand, a colleague or a mate who loves brilliant non-alcoholic drinks, or anyone trying to work out how to build a sharper, more focused growth model. Don't forget to FOLLOW or SUBSCRIBE to Brand Growth Heroes on your favourite podcast app, and even LEAVE A REVIEW - both of these actions make a MASSIVE difference to our mission to help more founders just like you.Join our community on Instagram, LinkedIn and Youtube, and find out more about the programmes and courses Fiona runs, as well as the NextGen CPG WhatsApp group for founders leaning in to the value that a leadership approach to engaging with AI can unlock for businesses like yours.Follow Brand Growth Heroes on LinkedIn, Instagram, Facebook and YouTube.*****Thanks to Brand Growth Heroes' podcast sponsor  - Joelson, the commercial law firm *****If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers.But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property.That's why we're proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands.Joelson works with brands like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, and advised the innocent founders on their landmark sale to Coca-Cola - and still work with them at JamJar Investments today!To learn more contact hello@joelsonlaw.com - in fact, Joelson is offering Brand Growth Heroes listeners a FREE Legal consultation - we highly recommend you take them up on this! CreditsThanks to our Sound Engineer Gyp Buggane at Ballagroove.com and all the Brand Growth Heroes team.

“You don't have to be first to be the best.” What does it take to scale a brand from $20M to $140M in just 12 months?  Luka Kvatchrelishvili (CMO, True Sea Moss) joins hosts Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) to break down how he took a bootstrapped, product-led superfood brand … and scaled it into a nine-figure DTC powerhouse. Luka shares his path from practicing law in Georgia to drop shipping foosball tables to leading a 33-person marketing team. The conversation digs into how Luka diagnosed and fixed True Sea Moss' data infrastructure before touching a single ad, and how a surge in creative volume gave way to a more methodical, outcome-driven testing system. He also gets into the halo effect between Meta spend, Amazon, and retail performance; the power of the LTV-to-CAC cohort report; and how True Sea Moss went from Telegram groups and Trello boards to a marketing-led operation scaling toward half a billion.  Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastSaras Analyticshttps://bit.ly/9OP-Ytdesc Haushttps://www.haus.io/operatorsRichpanelhttps://9ops.co/richpanelAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupCharlie Cole watched FTD go from a $1.8 billion publicly traded company to a $60 million bankruptcy auction in eight months. His first day as CEO was March 23, 2020, the first day of national lockdown.Before that he ran digital at Tumi, Samsonite, Lucky Brand, and Shift Nutrition. Today he's interim Chief Digital Officer at Thuma.This episode is a tactical sit-down on what actually drives growth right now in a Meta + AI world.In this episode:Why "creative is the new targeting" is only half the answerThe exact death spiral most DTC brands follow on the way to margin collapse (no sale, semi-annual sale, sale page, sitewide 20%, Amazon, done)How Charlie engineered personas at FTD across customer, consumer, and eventThe florist's choice insight: highest NPS in the category, by 20-40%The 2011 Dr. Oz campaign that nailed funnel congruency before anyone called it thatWhy personalization was a misnomer until about two years agoThe three "swimsuit for vacation" shoppers who should never see the same pageWhy YouTube is still massively underutilized, and why most brands run it wrongThe product question that decides whether any of this mattersWho it's for: DTC founders and operators scaling from $10M to $250M who want to grow without turning their brand into a discount machine.What to steal:Build acquisition around your highest-LTV segments, not your lowest CACTreat creative and landing pages as one system, not two teamsStop letting platforms grade their own homework on attributionAudit where you sit on the discount death spiral before it owns youTimestamps:0:00 Career Journey Into Ecommerce2:48 Inside the FTD Turnaround14:20 How Customer Behavior Changed During COVID23:18 Creative Is The New Targeting36:05 AI's Biggest Ecommerce Unlock43:02 Why Most Brands Test Creative WrongSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Recorded live at Google Marketing Live 2026, Phillip sits down with Nick Fox, SVP of Knowledge & Information at Google — the executive overseeing Search, Ads, Commerce, and geographic mapping products. Building on the prior day's I/O announcements, Fox unpacks how Gemini is reshaping Google's consumer and advertising products, why the Universal Cart strikes a balance between human taste and agentic convenience, and how two-plus decades at Google inform his view of building technology that shapes the lives of billions. Enabling People To Be People Key takeaways: Gemini 3.5 is the foundation supercharging Search, Ads, and Commerce across Google. The Universal Cart keeps humans choosing while agents handle the drudgery. UCP adoption has accelerated faster than expected across the industry. Conversational search has shifted user behavior toward natural, multi-word queries. "I think there are people that think everything's gonna be about agents talking to agents. I don't subscribe to that view." — Nick Fox "I am the person putting things in the cart. But then the cart is helping us agentively at the same time." — Nick Fox "We're building products that billions of people across the world are using. That's a responsibility we take seriously." — Nick Fox In-Show Mentions: Google Marketing Live 2026 and Google I/O 2026 Universal Cart & Universal Commerce Protocol (UCP) More from Future Commerce: LIVE @ Google I/O: Universal Cart, Agentic Payments, and the Protocols Powering the Agent-Mediated Economy Google Solidifies Its Place in the AI Race [Member Brief] Agentic Commerce and the eCommerce Site's New Existential Crisis Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Omni Talk Retail Fast Five segment explores Shein's acquisition of Everlane and what it reveals about the changing realities of direct-to-consumer retail. Chris Walton, Kelly Carey, and Chad Lusk discuss whether Shein is attempting to buy brand credibility and ethical positioning, why operational scale continues to outperform brand storytelling, and how rising customer acquisition costs have reshaped the DTC landscape. They also unpack why this deal may represent a broader shift away from the peak “brand values first” era of ecommerce. ⏩ Tune in for the full episode here: https://youtu.be/JEg-on9i6mg #Shein #Everlane #DTCBrands #Ecommerce #RetailStrategy

Earlier this week, Glossy wrote about Everlane's reported sale to Shein, a deal that will put one of the defining sustainability-adjacent DTC brands of the 2010s inside the world's most scrutinized ultra-fast-fashion machine. The headline was a shock to many, as the two companies represent almost opposite ends of the modern fashion conversation. Everlane has built its identity around “radical transparency,” elevated basics and factory disclosure since its 2010 founding by Michael Preysman and Jesse Farmer. On the other hand, Shein, founded in 2008, has become known for rock-bottom prices, rapid production, and ongoing criticism from fair labor and sustainability advocates. It is also known for its $66 billion valuation in 2023, when it was reported that the company had started to chase an IPO. On this week's Glossy Fashion Podcast, Jasmine Malik Chua, climate and labor editor at Sourcing Journal, joined the conversation to talk through what the deal says about brand values, investor pressure and the future of sustainability-led fashion. Chua has reported extensively on Shein and Temu, forced labor, textile waste, garment worker protections, sustainability regulation, and climate risk. Her first reaction to the Everlane news, she said, was visceral. “I think I just screamed inside for like two hours,” Chua said. The reported deal follows a difficult period for Everlane, which had been carrying significant debt and not been profitable for some time. But for Chua, the story points to a fundamental tension between slow-fashion values from brands like Everlane and the kind of fast-growth that venture-backed brands are expected to deliver. “Due diligence is a cost,” Chua said on the podcast. “Doing the right thing doesn't come cheap.” As VCs demand more from the brands they invest in, consumers expect to pay less — in Everlane's case, that's because of competitors like Uniqlo and Quince, for example. Everlane was never purely a sustainability brand — Preysman often framed it around transparency, rather than sustainability. And the company built real credentials on both fronts, Chua said, with factory disclosure and a 52% reduction in absolute carbon emissions. The question now is whether those values will survive under Shein's ownership. Chua said Shein may be interested in Everlane because of its reputation, its supply chain and its position as “almost the antithesis” of what Shein represents. The numbers for Shein's own impact are not pretty. According to Reuters, citing Shein's own 2024 sustainability report, the company's transport emissions rose 13.7% in 2024 to 8.52 million metric tons of CO2e, more than three times the transport emissions reported by Zara owner Inditex. According to NielsenIQ, Shein launched 315,000 new items in 2022, compared with 6,850 for Zara and 4,400 for H&M. And according to Italy's competition authority, AGCM, Shein's sustainability messaging has also faced regulatory challenge: In 2025, the watchdog fined the company €1 million ($1.17 million) for misleading and omissive environmental claims. Shein says it is investing in logistics changes, renewable electricity and supplier solar capacity, but those efforts sit against a model built on low prices, rapid product testing and constant newness. Everlane has disclosed supplier information, while Shein has faced criticism for not publicly listing even its first-tier suppliers. First-tier factories, Chua explained, are the cut-and-sew facilities that have direct relationships with brands, making disclosure there a baseline expectation. Shein has been trying to improve its image, including releasing sustainability reports, making sustainability executive hires and giving the Or Foundation three years of funding for its textile-waste work in Ghana, amounting to $15 million, announced in June 2022. Chua said Shein's funding has been meaningful for the organization's cleanup and research work, even as the company's broader scale and rising emissions remain difficult to square with sustainability claims. But for Everlane, the risk is that the same brand equity Shein may be buying becomes harder to defend once the acquisition is complete. It would not be a stretch to say that the brand's ethos will disappear under its new ownership. “Is Everlane going to influence Shein to do more of what the sustainability movement wants it to do?” Chua said on the podcast. “Or is Shein going to work its own pressures on Everlane?”

Most brands think throwing money at TikTok Shop will make them scale.It won't.Jordan West sits down with Social Commerce Club's lead strategist Christian Bross to reveal the exact creator system that's quietly scaling some of the biggestbrands on TikTok Shop right now — and why 99% of brands are missing it completely.Here's what you'll discover:→ The #1 mistake brands make before they even start→ Why your budget means nothing without creator relationships→ The 1,000 Video Rule — the exact tipping point where TikTok Shop explodes→ How to write creator briefs that actually get results→ The non-monetary ways to keep your best creators loyal→ Why live selling is the most ignored goldmine on TikTok Shop→ How TikTok growth secretly boosts your Meta, Amazon & retail sales→ A 7-day action plan to start scaling this weekThis isn't a theory video.Christian is actively managing multi-million dollar TikTok Shop accounts right now.Every insight in this episode is happening in real time.If you're a brand owner, agency, or DTC founder — this is the video you didn't know you needed.#TikTokShop #TikTokShopStrategy #CreatorMarketing #SocialCommerce #GMVMax#TikTokAffiliate #EcommercePodcast #DTCBrands #TikTokShopTips #JordanWest-----------------------------------------------------------------------------

In this episode of Retail War Games, I sit down with Ben Baltes, the co-founder and CEO of Toybox. Ben is a brilliant former Microsoft programmer who took a heavily fragmented, complex industrial tool and completely reimagined it for true consumer adoption. We pull back the curtain on how Toybox built a friction-free "click-to-print" software ecosystem that allows kids aged 6 to 12 to print out high-quality toys with the press of a button. Ben shares the reality of moving from an 8-year, highly predictable DTC framework to landing major retail wins—including an insane 20,000-unit sell-out at Sam's Club in just a couple of months. We also dive into the high-stakes world of entertainment licensing with heavy hitters like DreamWorks, Warner Bros, and NASA, and get the honest, unfiltered story of how a legendary appearance on Shark Tank literally saved the business from shutting down.  

Subscribe to DTC Newsletter - https://dtcnews.link/signupBraydon's back on AKNF with the most tactical AI-for-agencies episode we've recorded.Eric opens with a Jeff Shannon line worth the whole listen: AI right now is a giant stack of two-by-fours that everyone got handed for free. By itself, it's not a chair, it's not a house, it's not a sofa. The value shows up when someone actually builds something with it.Then Braydon walks through what he's been building.Inside: connecting Claude to Motion to audit ad-to-landing-page mismatches, then having Claude vibe-code a new PDP in HTML in 6 hours instead of a week in Instapage. The Microsoft Clarity connector that nobody's talking about (free heatmaps, free recordings, API access). The Higgsfield connector for generating raw 4K assets through Claude with Nano Banana Pro and Seedance. Why Claude Design is worth experimenting with for brand-sensitive clients. And a peek behind the curtain at Gary and Blanche, the AI media buyer and creative strategist Jeff is running on DTC's own Meta account.Plus: why the em-dash is dead, the semicolon problem nobody's solved, and the actual reason Claude reads cleaner than ChatGPT for enterprise work.If you've been "playing with AI" and want to actually build something with it, this is the episode.Catch the DTC and Pilothouse crew at The Whalies May 19 in LA.Timestamps:00:00 AI Is Raw Material02:36 Why AI Needs Human Builders04:18 Claude Building Landing Pages10:02 AI-Powered Heatmap Analysis16:36 Higgsfield + Claude Creative WorkflowSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF613Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Eric Ries wrote the book that changed how the entire world builds startups. Now he's back with a more urgent argument: the way we're taught to build companies is quietly turning them against everything that made them worth building in the first place. The creator of The Lean Startup has spent years watching mission-driven founders get fired from their own companies, watching the spark that started everything get extinguished by the very success they worked so hard to create—and he's finally written the blueprint to stop it. In this interview, Eric breaks down the core ideas behind his new book Incorruptible, why your corporate charter was designed to sound boring so you'd ignore it, and how the loyalty of your best customers is the most valuable—and most endangered—asset your business has. What you'll learn in this interview: • Why the metrics you're tracking are actively destroying customer loyalty—and what to measure instead • The IMVU pivot story: how six months of data finally broke through Eric's stubbornness and forced the pivot that saved the company • Why product improvements that don't change customer behavior aren't improvements at all • How to know when it's time to pivot—and why the real problem is never the decision itself but getting your team to agree on the facts • Why DTC brands are systematically burning their most loyal customers with re-acquisition marketing they've already earned • The Saul Price story: how the founder of Fed-Mart was locked out of his own company—and came back to build Costco • Why only 20% of founders are still CEO three years after IPO—and the governance decisions made at founding that cause it • Why your corporate structure was deliberately designed to sound boring so you'll ignore it until it's too late • The two paths every mission-driven founder must master: the path of ethos and the path of integrity • How Novo Nordisk's 100-year-old governance structure—built by a Nobel laureate in the 1920s—accidentally created the most profitable pharmaceutical in history If you're an early-stage founder, a DTC operator who cares about building something that lasts, or anyone who's ever wondered why the companies that start with the most idealism seem to end up the most corrupt, this conversation will fundamentally change how you think about structure, loyalty, and what it actually means to build a company worth protecting. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠ LinkedIn → ⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠ CONNECT WITH ERIC RIES Instagram → ⁠https://www.instagram.com/ericriesactual/ LinkedIn → https://www.linkedin.com/in/eries/ Website → https://theleanstartup.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. For more on Arey and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators How do you build a DTC telehealth platform from scratch and play the long game right? Tim Doyle, founder of Eucalyptus and incoming SVP International at Hims & Hers, joins hosts Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) for a wide-ranging conversation on building, scaling, and exiting one of the most ambitious DTC healthcare companies outside the US. Tim traces his path from political media buying in Australia to launching a multi-brand telehealth platform across multiple continents and the hard lessons in between. The conversation covers Tim's “salary cap” approach to talent building, how Eucalyptus turned clinical outcomes into its most powerful marketing asset, and why he believes bold creative scripts remain the most underrated lever in consumer marketing.

What actually keeps customers coming back? In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel to break down the systems behind high-retention ecommerce brands. From his time leading growth and retention at Feastables to building retention programs for some of the fastest-growing supplement brands in the world, Joseph shares how modern retention goes far beyond email marketing. They dive into onboarding flows, product inserts, gifting strategies, subscriber psychology, and why the best brands obsess over customer experience at every touchpoint. They also explore how AI is changing ecommerce operations from CRO systems and generative email workflows to building smarter customer insights with tools like Claude, Manus, Fireflies, and OpenAI voice models. If you run a subscription brand, consumable product, or ecommerce company focused on long-term growth, this episode is packed with actionable retention strategies. --- What's Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper's behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠instant.one/sharma⁠⁠⁠. --- Want more DTC advice? Check out the⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠ https://www.twitter.com/mrsharma⁠⁠

At Google I/O 2026, Phillip sits down with Suresh Ganapathy, Senior Director of Product Management for Consumer Shopping at Google, to unpack the day's announcements: Universal Commerce Protocol's expansion into new verticals, agentic payments arriving in Gemini Spark, and the debut of Universal Cart. We trace what these foundational pieces mean for how a billion daily shoppers, and the merchants serving them, will operate in an agent-mediated economy. Enter the Delegation Era Key Takeaways: Universal Cart maintains shopper state across Search, Gemini, YouTube, and Gmail. The cart works on your behalf: tracking prices, flagging restocks, and catching product incompatibilities. Agent Payments Protocol's (AP2) tamper-proof contracts make agent purchases verifiable and accountable to shopper intent. Merchants remain seller of record, preserving customer relationships inside agentic flows. Gemini Spark becomes Google's first consumer agent with purchasing authority this fall. Key Quotes: "We're laying the foundational building blocks of agentic commerce." — Suresh Ganapathi "People come to shop at Google over a billion times a day, and we want to make sure that we're delivering the best experience to them when they do." — Suresh Ganapathi "We want to make it really simple for shoppers to enjoy the fun parts of shopping and then delegate some of these more tedious aspects to agents." — Suresh Ganapathi "Spark is the agent. AP2 is the payments protocol. Universal Cart is the ability for consumers to have less friction." — Phillip Further Reading: More on Google's AI play: Insiders: Google Solidifies Its Place in the AI Race More on agent-mediated commerce: Member Brief: Agentic Commerce and the eCommerce Site's New Existential Crisis Our 2026 Predictions: The Age of Autonomy Learn more about Google I/O Google's Universal Cart Announcement Our Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if you could score and rank hundreds of investment funds in mere moments, based on your unique preferences? In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Eric Smith, J.D., Chairman & CEO of Decision Technologies Corporation, who discusses their patented decision assistant technology, designed to help investment professionals score and rank mutual funds and ETFs. This powerful tool allows advisors to customize 48 performance factors, enabling them to select the best funds for their clients and providing deeper insights than traditional rating systems like Morningstar. Tune in to learn how this innovative software can transform how you evaluate investments, optimize portfolios, and strengthen client relationships. Key Takeaways: → Why investment professionals often struggle to understand how their choices compare across the market. → How Decision Technologies' patented tool helps users score and rank investment funds objectively. → How this tool allows you to create personalized ranking systems tailored to your client's goals. → How real-time ranking allows users to monitor funds and adjust as market conditions change. → Decision Technologies provides a game-changing tool for attracting new clients and managing existing investments more effectively. Eric S. Smith, J.D., is the Chairman, CEO, and Co-Founder of Decision Technologies Corporation (DTC), where he co-invented the company's patented decision-assistance technology. This technology powers DTC's Professional RapidReview Tool (ProRRT) for investment advisors and its Retail Investment Tracking Application (RITA) for individual investors. DTC's transformative technology enables both groups to make informed investment decisions in an increasingly complex financial landscape. Additionally, Mr. Smith serves as President of Trustee Empowerment & Protection, Inc. (TEPI), an SEC-registered investment adviser that helps retirement plan sponsors mitigate risks associated with class-action lawsuits. A licensed institutional investment consultant and attorney with over 22 years of experience in corporate and ERISA law, Eric brings a client-centric perspective to financial services, focusing on empowering individual investors and their advisors. He has spoken at various conferences on fiduciary responsibility, investment decision-making, and the flaws in the financial services marketplace. Connect With Eric: Website: https://decisionengines.tech/ https://prorrt.com/ LinkedIn: https://www.linkedin.com/in/eric-smith-82558710/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Commerce Untold, host Eitan Koter sits down with Carol Shih, founder of Qode Space, a boutique Shopify agency, and Doraemi, a cross-border consultancy helping international brands enter and grow in the US market.Carol has a background that spans LVMH, Alibaba, and years of working with fashion and beauty brands across multiple continents. She brings a direct, no-nonsense perspective to what it actually takes to succeed in cross-border e-commerce.They get into why so many international brands, including some doing billions in Asia, struggle the moment they try to enter the US. Carol explains that the product is rarely the problem. It usually comes down to self-awareness: knowing your weaknesses before you start spending.The conversation covers what a proper Shopify audit looks like, why pouring money into traffic before your store is ready is one of the most common and expensive mistakes brands make, and how to think about brand positioning before touching paid ads or picking a sales channel.They also talk about the shift toward AI search and what brands need to do now to stay discoverable, why TikTok Shop has changed the beauty category faster than most brands expected, and how Gen Alpha is about to reshape shopping behavior in ways most businesses are not prepared for.Carol also shares how she leads her two businesses, why transparency and community sit at the core of her team culture, and why her ideal clients are usually brands that have already made the expensive mistakes.If you are thinking about cross-border e-commerce, expanding into the US market, or trying to get more out of your Shopify store, this episode is worth your full attention.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/commerce-untold/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiVideoCommerce/featuredGuest: Carol Shih, Founder, Qode Space and DoraemiCarol Shih's LinkedIn: https://www.linkedin.com/in/shihcarol/Qode Space: https://qodespace.com/Watch the full Youtube video here:https://youtu.be/ptO--lEfDegTakeaways:Self-awareness is the most overlooked step in cross-border e-commerce expansionDominating your home market does not mean you will succeed in the USA slow, buggy website with spelling errors destroys trust before a sale can happenAmazon drives volume but builds no brand loyalty or long-term competitive edgeShopify store performance must be audited before investing in paid trafficAI search (GEO) is the next layer brands need to prepare for alongside SEOTikTok Shop has already surpassed Sephora in beauty salesGen Alpha will reshape shopping behavior within the next four yearsGreat teams are built on transparency, community and psychological safetyThe best clients to work with are the ones who already understand where they failedChapters:[00:00] Introduction: Meet Carol Shih[01:05] From Taiwan to Australia to the US: The Third-Culture Founder[02:30] Biggest Mistakes Brands Make When Going Global[04:31] The Self-Awareness Problem: You Can't Fix What You Won't See[05:58] What Cross-Border Consulting Actually Looks Like in Practice[07:57] Founder-Led Content and Building Long-Term Authority[09:38] Lessons from Alibaba: Speed, Competition and Work Culture[12:26] The Shopify Audit Process: How to Build a High-Converting Store[14:36] AI in E-Commerce: What Is Real Right Now[16:40] AI Search, GEO and the Click-Less Future[18:04] Go-to-Market for International Brands: Amazon vs TikTok vs DTC[22:10] Beauty, Fashion and Lifestyle: Why Carol Keeps Landing Here[23:46] K-Beauty, Gen Z and the TikTokification of Shopping[25:18] Gen Alpha Will Change Everything: Here Is What to Watch[27:10] Leadership, Team Building and Running Two Companies[30:46] Leading With Transparency as a Founder and a Parent[32:01] Carol's Ideal Client: Brands That Have Already Failed[34:05] Where to Find Carol Shih

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Indeed, a brewer with a successful DtC shipping program can reap benefits beyond simple remote sales, including eliciting distributor attention for three-tier sales. But as a complicated market, with numerous logistical and regulatory hurdles to overcome, DtC shipping is still not for everyone.Hear Alex Koral, regulatory general counsel at Sovos ShipCompliant, talk about the ins and outs of DtC shipping, including how to build your DtC presence, how to manage the compliance requirements, what logistics services you will need to ship, and how we can grow the DtC market further so that more consumers and breweries can benefit from this still limited but growing market.Based in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert on interstate distribution of alcohol. He has spoken on the topic at many industry events including Craft Beer Professionals Virtual Conferences, Craft Brewers Conference, American Craft Spirits Association Convention, as well as meetings for the National Council of State Liquor Administrators and the National Liquor Law Enforcement Association. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School.Join us in person for CBP Connects ChicagoJune 15-17, 2026Come get inspired, leave with actionable strategies: https://cbpconnects.com/

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics.Sign up for our free CRO audit and close the gaps today: https://www.tiereleven.com/croIf your CRO agency is leading with design opinions instead of data, you're not optimizing. You're guessing. There's a critical difference between CRO that looks smart and CRO that actually moves revenue, and most businesses have never seen the real thing.In this episode, I sit down with Ned MacPherson, the Director of CRO at Tier 11. Ned built and scaled his CRO and analytics agency to 30+ people before a successful private equity acquisition in late 2023, working with brands from early-stage DTC all the way up to Fortune 50 companies. He breaks down exactly why the industry's default CRO approach is not just ineffective but can actively hurt your conversion rate.By the end of this three-part series, you'll know what the "metric on fire" framework looks like and why checkout funnel drop-off data means completely different things depending on where it happens. You'll also discover how improving your on-site conversion rate creates a compounding halo effect in your Meta and Google ad performance.In this Episode:- How to identify the right funnel metrics to drive change and maximize ROI- Real-world examples of how CRO strategies lead to huge revenue growth- Why testing different approaches is critical to uncovering what's driving conversions- Practical tips on conducting a CRO audit and interpreting website data- Incremental vs. giant leaps with CRO strategies- How integrating CRO with media buying improves ad performance- The power of qualitative direct feedback from customersListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ned MacPherson:Instagram: https://www.instagram.com/nedmacpherson/Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowMentioned in this episode:We're opening up sponsorship spots for Q1 and Q2! https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Logan Bird is the President and CEO of Mephisto, a France-based premium footwear brand known for handcrafted comfort shoes. Previously, he served as Mephisto's Vice President of Omnichannel Sales, where he helped advance the brand's digital, retail, wholesale, and DTC strategies. With experience in e-commerce, strategic partnerships, and omnichannel growth, Logan held senior roles at Lands' End and Zappos. In this episode… Scaling a brand can feel like a paradox: the faster you grow, the easier it becomes to lose the craftsmanship, culture, and customer trust that made the business work in the first place. In a market obsessed with speed, automation, and shortcuts, how can leaders grow without becoming generic? Logan Bird's answer is to build around product-market fit, craftsmanship, and people who can execute with focus. As an e-commerce and omnichannel growth leader, he maintains that durable growth starts with knowing your customer, protecting product quality, and creating consistent brand experiences across channels. Leaders should replace manual processes before they break, trust teams enough to let them learn through execution, listen for patterns in customer feedback rather than reacting to the loudest complaint, and hire through trusted networks to find people aligned with the company's vision. The result is a business that scales with stronger systems, clearer priorities, and a deeper connection to its customers. In this episode of the Up Arrow Podcast, William Harris chats with Logan Bird, President and CEO of Mephisto, about scaling premium brands without losing craftsmanship. Logan discusses product-market fit, omnichannel growth across retail and DTC, and leadership lessons from Japan and Zappos.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Shein acquires Everlane in a reported $100 million deal, ending a prolonged debt crisis for the transparency-focused DTC brand, and raising major questions about what Shein does with it next.Boot Barn wraps a record fiscal 2026 with net sales up 18.7% to $538.8 million, same-store sales up 6.1%, and 80 new stores opened, while setting its sights on a long-term goal of 1,200 U.S. locations.Sprouts Farmers Market signs its first Ohio lease in Columbus, targeting a 2028 opening and marking the specialty grocer's entry into its 26th state.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

In this premier episode of the DTC Podcast, we lay down our flag and define exactly what this channel represents. We aren't here to sell you a dream; we are here to break down the exact blueprint required to bridge the gap between struggling amateur and consistently profitable professional. Learn more about DTC: https://dynamictradersclub.com/

DTC success used to hinge on cutting out the middleman. Today, the real growth opportunity is knowing how to show up everywhere customers shop.In this episode of Retail Remix, host Nicole Silberstein speaks with Arsalan Rahbarpoor, Founder and CEO of AquaSonic, about how he built an Amazon-native oral care brand that now sells across Walmart, Target, Walgreens, Best Buy and TikTok Shop. Arsalan shares how AquaSonic disrupted a legacy-dominated category with premium design, accessible pricing and a sharper read on consumer demand — and why consistency, packaging and operational planning became critical as the brand expanded into national retail.Key TakeawaysHow AquaSonic identified white space in oral care by combining premium design with accessible pricing;  Why launching on Amazon was foundational to AquaSonic's future multi-channel success;  What changed when the digital-native brand expanded into brick-and-mortar;How TikTok Shop creates a different kind of discovery-driven opportunity than Amazon or brick-and-mortar retail; What the success of AquaSonic says about consumers' increased interest in wellness and their new expectations for the category; and  Why AquaSonic is expanding beyond oral care into broader health, wellness and everyday essentials.  Related LinksExplore AquaSonic's oral care products and wellness essentialsGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix

Subscribe to DTC Newsletter - https://dtcnews.link/signupKatie Sturino built Megababe with 60,000 followers, two co-founders who'd never had chafe, and an MOQ of 20,000 units stacked in her parents' garage. Eight years later it's profitable, in Target, Walmart, CVS, Nordstrom, Anthropologie, and on Amazon. Never raised a dollar. Never grew less than 33% year over year.In this episode Katie walks through how she built a category that didn't exist. Manufacturers didn't know what chafe was. Press didn't know what chafe was. The Today Show hit on June 30, 2017 and they sold out every unit by July 1. Then the real work started.Inside: why retail is when the grind begins (not when you've made it), why she still ranks "people just dealing with it" as her biggest competitor, the husband-given marketing fix that solved deodorant aisle confusion in one sticker, the accidental Amazon Super Bowl ad placement, why their hemorrhoid product is a top seller on Amazon, and the moment her sister convinced her soap was worth doing.Plus the new "I'm Not Fine Index" campaign, why NYC taxi ads outperform every digital channel they run, and the one piece of advice Katie has for anyone shipping a product in 2026.Catch the DTC and Pilothouse crew at The Whalies May 19 in LA.Timestamps:0:00 Building a brand around chafe2:58 How Megababe started11:00 Selling out after the Today Show14:10 Retail growth at Target and Walmart20:05 Why Megababe started advertising27:10 Building a real brand voiceSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Daniel Kitay put everything he had—his savings, his mortgage, and two months before his first child was born—on a container ship full of sugar-free gummy lollies from Switzerland. When a $250,000 shipping bill landed before he'd sold a single product, he had no option but to make it work. Five years later, Funday Natural Sweets does over $100 million in retail sales across 8,000 stores in Australia alone, selling a product every single second. In this interview, the founder of Funday breaks down how he convinced Chemist Warehouse to submit a purchase order before he had funding, why he deliberately avoided the confectionery aisle to sidestep Nestlé, Mars, and Mondelez, and his brutally honest take on when retail will make you—and when it will destroy you. What you'll learn in this interview: • How Daniel convinced Chemist Warehouse to submit a purchase order before he had a single dollar of funding • Why a $250,000 shipping bill with no backup plan was the moment that forced Funday to work • The $50,000 stock mistake that accidentally invented their limited edition drop strategy • Why he deliberately launched in the health food aisle—not the confectionery aisle—to avoid competing with the multinationals • The symbiotic DTC and retail flywheel: how retail drives online discovery and online fuels in-store velocity • Why he spent $25,000 on a brand agency before launch—and the real reason behind that decision • His brutally honest take on retail: when it's the biggest unlock for scale, and when it will wreck your margins • How Funday runs a $100 million business with just 25 employees—and the two-part hiring filter that makes it possible • Why he's launching into US retail nationwide in September, and the economies of scale that finally made it possible If you're building a CPG brand, weighing up when to take the leap into retail, or trying to figure out how DTC and bricks-and-mortar can work together instead of against each other, this conversation will fundamentally change how you think about distribution, risk, and what it actually takes to build a category from scratch. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠https://www.instagram.com/nathanchan⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠ CONNECT WITH DANIEL KITAY Instagram → https://www.instagram.com/fundaysweets/ LinkedIn → https://au.linkedin.com/in/daniel-kitay Website → https://www.fundaysweets.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

The internet's most trusted product reviews aren't coming from brands anymore…and most companies still haven't caught on. Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of the biggest shifts in commerce right now: why Reddit has quietly become the most influential product research layer on the internet…and how brands are massively underutilizing it. Vinay breaks down how the platform went from “memes and karma” to a high-intent decision engine where real purchase decisions happen daily. They explore how AI has actually increased the value of human conversation, why Reddit threads are now baked into everything from Google results to AI recommendations, and what that means for the future of marketing. They also dive into the biggest mistake brands make on Reddit: showing up like a brand.  If you're a brand trying to win in a world flooded with AI-generated content, this episode is your guide to tapping into the last truly human corner of the internet. --- What's Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper's behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠instant.one/sharma⁠⁠. --- Want more DTC advice? Check out the⁠⁠ Limited Supply YouTube page⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠DTC newsletter⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠ https://www.twitter.com/mrsharma⁠ --- Connect with Vinay on LinkedIn: https://www.linkedin.com/in/vinay-sridhar/ Learn more about Reddit Pro: https://nik.co/reddit-pro Explore Reddit Dynamic Product Ads: https://nik.co/dpa

The Swatch x AP "Royal Pop" arrived after a week of generative AI fan renders, watch-Twitter speculation, and a 24-hour emotional rollercoaster from disappointment to "actually, this might be iconic." Phillip and Brian sit down with Michael Miraflor to unpack the speedrun spectacle, the high/low collab playbook, and why the purchase is just the tip of consumer participation. The Royal Pop Heard 'Round the Internet Key takeaways: AP x Swatch's collab sparked a flood of fan-prompted, generative AI images of anticipated designs  The participatory economy now renders the product before the product exists “This is kind of a match made in heaven, which is why I think this is something that will sell out for a long time.” – Brian Lange “I wonder if people react differently based on everyone else's reactions” – Michael Miraflor “Purchase of the product is kind of a cap on the experience.” – Michael Miraflor In-Show Mentions: Read our 2025 Field Notes on Swatch – available to Future Commerce Plus members AP x Swatch design reveal Follow Michael Miraflor on X Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement. For more on Physical Phones and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.