Podcasts about DTC

Freddie is an ecommerce lover with over a decade of experience focusing on growing brands with SEO and international ecommerce expansion.   Freddie grew the SEO function in-house at Amara to over £10m in annual revenue, leading strategy and execution across all elements of SEO. Additionally, he led the brand's international growth efforts, scaling them to over 65% of Amara's revenue - across 8 international sites.   While now consulting for brands wanting to grow with SEO, he's also started his own DTC brand, Village Cricket Co. which has scaled into a 6-figure brand. So, who's better to be our guest to discuss growing the brand with Google SEO?   Freddie emphasizes the importance of understanding and utilizing SEO. Optimizing titles, descriptions etc they are easily discoverable and appealing to potential customers.   In This Episode: [01:00] Introducing Freddie Chatt [02:10] How he started with Google SEO. [05:10] SEO [07:15] VillageCricket.co [12:40] SEO first approach. [20:45] Determining success & Failure. [24:10] Email list use. [27:00] Paid ads. [27:15] AI and SEO [30:00] Facts & pain. [32:17] Consulting. [37:00] Newsletter   Guest Links and References: Website: https://freddiechatt.com Linkedin: https://www.linkedin.com/in/freddiechatt/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Vuori founder Joe Kudla built a 4-billion-dollar company on a risky idea: that men actually cared about the clothes they worked out in. When Joe launched Vuori in 2015, women's athleisure brands like Lululemon were exploding, but there wasn't a similar brand that catered to men. So Joe set out to sell men's workout clothes that didn't scream “hey, these are workout clothes!” and tried to place them into yoga studios and other small stores. At first Vuori didn't get much traction – so Joe made a quick pivot to DTC, soon learning that men were more likely to buy activewear if it worked for everything: yoga, running, hiking, or just hanging out. After risking its dwindling cash on a major marketing campaign, Vuori hit its stride, becoming profitable within two years after launch.This episode was produced by Rommel Wood, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Alex Cheng.Our engineers were Gilly Moon and Josh Newell.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's All Killer No Filler, we dive deep into the art of creative testing. We start with the basics, defining what it is and how the team at Pilothouses uses it for advertising across all channels. Plus, with Q4 around the corner, we discuss the optimal balance between iterative and contrast testing, why now is the prime time to ramp up your ad creativity, and give away some of our favorite tests to run (with real ad examples). Timestamps: 3:20 - Iterative Testing vs. Contrast Testing 7:18 - How to Approach Iterative Testing 9:02 - Why Engage in Creative Testing? 11:48 - Importance of Creative Testing for Q4 14:34 - Deep Angle Test Example 19:44 - Testing Urgency Messaging 26:12 - Simple Straightforward Messaging 31:16 - Testing with CGC & UGC 33:50 - Collections Style Ads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder In this episode, Annie Slabotsky, Co-Founder of Go Nanas joins me to discuss Instagramable food and their self-feeding brand ambassador program. What Makes Food Instagramable? People tend to post on Instagram what they're proud of, such as cakes or muffins they've made. Origin Story of Go Nanas: Annie's passion for baking led her to start making themed gift bags during college, always including her favorite banana bread. Annie met Morgan, and their shared love for baking and banana bread led to selling loaves as a side hustle on a campus lacking healthy options. The business quickly expanded into foodservice sales but pivoted to online sales during the pandemic, which proved successful and led to their current scalable and shelf-stable business model. The Ambassador Program: Go Nana's has over 2,600 ambassadors!! Ambassadors are rewarded with events, social incentives, free products, merchandise, and a percentage of sales. Their Instagramable product attracts more people to join the program, contributing to its growth. Influencer Collaboration and Brand Relevance: Go Nana's has an influencer program for sponsored posts, but the return on investment can be challenging to measure. Co-branded limited-edition product releases with influencers and a revenue share model are strategies employed to maintain brand relevance and increase reach. Community Building and Event Engagement: Building a community around the founders and brand ambassadors is vital for brand success and Instagramability. Events, both virtual and in-person, foster connections and provide valuable feedback for brand growth, with brand ambassadors being the guiding stars. Making Your Brand Instagramable: Brands can achieve Instagramability through authentic engagement, community building, and collaboration, showcasing passion and purpose to create a captivating online presence. Season 3, Episode 59: GoNanas: Website Linkedin Facebook Instagram Pinterest Bite Into Business Podcast GoNanas App on Apple App Store & Google Play Connect with Annie Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

What happens when your personal fulfillment is overshadowed by tech advancements and rapid business growth? Thomas McCutchen shares his journey of finding purpose in the realm of commerce as an elder millennial while pushing strategy and vision forward for clients in DTC and eCom. From the early days of bootstrapping his passion project to the organic yet intentional growth that led to an Inc 5000 designation, Thomas's story is a testament to the power of authenticity, resilience, and the human touch in a digital age. Listen now!“Editor-in-Chief for Commerce”{00:06:08} - “Software on these thick apps where the people using the app are employees that are paid, the user experience leaves a lot to be desired. That bothered me. I wanted to make intuitive systems. I wanted to make systems that were easy to use, that were delightful, that actually the user experience itself was the very thing everyone was talking about.” - Thomas{00:13:57} - “What's baked into subscribers is they are your most loyal customers. They already are by leaps and bounds, so there should be rewards for those. So the ecosystem grew dramatically. And with that, so did agencies, and the tech space got pretty crowded, too. It's still an absolutely great business model and there are still better ways to implement it than others.” - Thomas{00:17:05} - “I didn't found an agency focused on Inc 5000. Really, I became passionate about commerce and eComm. I had an experience building the in-store apps and it left me wanting more. This didn't feel like the promise of technology that I signed up for. I wanted something better.” - Thomas{00:21:09} - “You have to be resilient and that means you have to be dedicated to the problem space. I think that's where a lot of agency owners struggle is they let the happenstance of the customers that walk through the door dictate the directionality of the business as opposed to them being obsessed with a particular problem and trying to solve it.” - Phillip{00:34:16} - “Will AI replace us all? I don't know. But for the time being, it can very much help us do our jobs. So it's important that we embrace these things and figure out ways to leverage them for value and then look at the overall market trends as well.” - Thomas{00:42:23} - “We're continuing to see value in tying content and commerce. Not only do we want to be subject matter experts, but we want our clients to be subject matter experts. So no longer just offering a product, but kind of owning the domain of knowledge around that product.” - ThomasAssociated Links:Learn more about Thomas McCutchen and Bear GroupGrab your copy of The Multiplayer Brand hereHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:Monitoring affiliates regularly for compliance.Preference for historical partnerships and familiarity.Meeting with affiliates and ensuring transparency.Asking for referrals and recommendations from other brands.Benefits and challenges of affiliate marketing for brands.Optimizing strategies and working with affiliates who add value.Creating effective landing pages and reducing attribution leakage.Timestamps4:20 Brand growth, affiliate strategy, initial setup.5:10 Affiliate marketing popular, but brands frustrated.8:51 Independent media buyers bring valuable expertise. Large or small creators offer loyal audiences.12:42 Influencers demand upfront fees for branded content. Instead, opt for performance-based payments.18:30 Custom discount codes, tracking links, attribution, platforms.19:29 Monitoring platforms, optimizing traffic, adjusting payouts.23:29 Importance of many creatives, leveraging brand, optimizing landing pages for affiliates.30:02 “Affiliate credits lost, but exclusive offers help.”32:27 Media buyers rely on affiliates for insights. Content affiliates less important but provide incentives.35:20 Different responsibilities: media buyer, affiliate, guidelines.40:00 Affiliate compliance is challenging, human errors inevitable.43:38 Marketplaces for cash back include student, executive, and medical worker focus. Coupon-based cash back not preferred. Incentivized traffic uses rewards for desired actions.45:57 Affiliate monitoring: historical partnerships, transparency, referrals.49:48 Whitelisting is important for improving brands' conversion rates and ad performance.Shownotes powered by Castmagic

In this episode, we sit down with Troy Petrunoff of Everyman Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends

We're excited to get to know Dr. Patrick Carroll, Chief Medical Officer (CMO) of Hims & Hers, an American telehealth company that provides access to prescription and nonprescription solutions online and through a variety of retailers nationwide (and in the UK)! Dr. Carroll is a physician and executive who leads clinical quality and the expansion of Hims & Hers into all 50 states. Previously, Dr. Carroll served as the Group Vice President and Chief Medical Officer at Walgreens, overseeing retail clinic business units, as well as clinical programs and health system alliances. He is also the former CMO and VP at Integrated Care Partners at Hartford HealthCare. In this episode, we dive into Dr. Carroll's experience in Primary Care, his work with Walgreens and the retail model of healthcare, Hims & Hers' focus on the consumer and why it has been successful, along with challenges in the DTC space for healthcare.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I'm Eric Dyck. Today, we're diving deep into the powerful trend of buyers' networks and product launching communities. Our guest, Greg Rollet, hails from the Grommet—a remarkable platform that boasts a dedicated community of 2.5 million buyers and has been instrumental in propelling innovative products into the spotlight. Until at least 2024 The Grommet has pledged to take NO FEE on any sale they refer to your site, so if you've got a product that fits that problem solving gadget category, explore their product launch network as an option to drive cost free Q4 sales! https://TheGrommet.com In our conversation, we'll explore: The exponential growth: Why communities like the Grommet have become a crucial component of successful product launches in today's market. Behind the Scenes: The strategies, challenges, and breakthroughs that define successful product launches on platforms like the Grommet. The "Network Effect" in DTC: Unraveling the significant impact of a 2.5 million-strong buyers' network on brand awareness and sales momentum. Tune in for a deep dive into the mechanics, strategies, and outcomes that characterize the transformative world of direct-to-consumer marketing. 00:00 Introduction 02:33 The mission of The Grommet: Helping shoppers discover unique and useful products 10:30 Creating an immersive shopping experience online 14:15 The gamification aspect of product launches on The Grommet 23:25 Strategies for holistic ecosystem thinking in the DTC space Hashtags: #ProductDiscovery #DTCbrands #TheGrommet #Ecommerce #HolisticEcosystem Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Zach Champeau is Sr. Director of Operations at Saleytics, an inside sales organization that has a program focused on DTC strategy. In this episode he shares the objectives companies have with DTC, where DTC activities have the most influence, types of programs that can help with lead generation, the main reasons why patients who need care drop out before receiving it, and how to measure the success of your program.Links from this episode:Zach Champeau LinkedIn https://www.linkedin.com/in/zach-champeau-50441264/Saleytics  https://www.salelytics.com/*****Please click this link to fill out the survey!***** https://form.jotform.com/231946554532056 Support the showConnect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support Thanks for listening!

Get ready to unlock the secrets of Amazon-selling success as we welcome back, Stephen Diaz of the Rainmaker Family. Together with his wife, they have woven a thriving community of dedicated e-commerce sellers. Today's deep-dive episode is crammed with innovative strategies, specially designed for those venturing into Amazon's realm for the first time. Prepare to learn how to rake in thousands of dollars per month by creating videos for other people's products, and finding good products to promote with the help of tools such as the Helium 10 Chrome extension Demand Analyzer. We also walk you through the Amazon influencer program and how you can be a part of it without having to be the 'face' of video content. Buckle up as we guide you through the entire process of recording, uploading, and creating eye-catching thumbnails for your videos. Be ready to learn how to craft compelling titles and get a handful of tips to produce successful video reviews. We also brainstorm creative ideas for video reviews that go beyond the confines of your home. Stephen sheds light on his experiences and the advantages of participating in high-ticket mastermind events, highlighting how investing in yourself can dramatically influence your success in the e-commerce world. In our journey through this episode, Stephen imparts priceless insights into the keys to entrepreneurial success. We touch on the importance of focus, mindset, and budgeting in e-commerce. In the end, we delve into the strategies that work best for family-oriented businesses on Amazon, like how to utilize Amazon Associates and affiliate links to connect to other products in your shop. Whether you're a novice or a seasoned seller, this episode promises you strategies and insights to skyrocket your business to new heights. Tune in, and get ready to get some creative ideas on how you can build capital for Amazon FBA selling. In episode 495 of the Serious Sellers Podcast, Bradley and Stephen discuss: 01:57 - The Maldives Honeymoon Strategy Helped The Rainmaker Community 03:51 - How To Build Capital For An Amazon FBA Business 07:14 - Making 6-Figures As An Amazon Affiliate 08:43 - Difference Between Amazon Associates And Affiliates 11:17  - Different Kinds Of Videos You Can Make 17:15 - Why Joining Masterminds Are Important 21:18 - Inspiring Stories From Stephen's Community 31:18 - What Does It Take To Succeed In This Business? 36:49 - How To Get More Information Of Stephen's Community 40:20 - Stephen's 60-Second Tip ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got somebody back on the show who's got one of the most successful communities out there in the Amazon world and he's going to talk about what's been working for them, including how some can make thousands of dollars a month on doing videos for other people's products. How cool is that? Pretty cool, I think. Are you browsing a Shopify Walmart, Etsy, alibaba or Pintu? Are you browsing a Shopify Walmart, Etsy, Alibaba or Pinterest page and maybe you see a cool product that you want to get some more data on? Well, while you're on those pages, you can actually use the Helium 10 Chrome extension Demand Analyzer to get instant data about what's happening on Amazon for those keywords on these other websites. Or maybe you want to then follow up and get an actual supplier quote from a company on Alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me forward slash extension.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we're bringing back somebody who, along with his wife, has helped more serious sellers than almost anybody else out there. Stephen, how's it going, man? Welcome back.   Stephen: What's up, Bradley man? Anytime I get to hang out with you is awesome. I know Chelsea's usually sitting right by my side, but today she's 100% mom. So she's being 100% mom, today I'm being 100% podcaster Love it. And that's how we do it.   Bradley Sutton: And in your honor, you know, I'm actually wearing the shirt that you guys gave me the Maldives shirt. I believe this came from Merch by Amazon, like what? Two, three years ago. I think, you guys, it might have been either during the pandemic or before the pandemic. That's how long.   Stephen: I've had this shirt. Well, the Maldives strategy impacted our community so much that I was like we got to give back and I didn't know Bradley's T-shirt size, so I think I sent you like six Amazon merch shirts.   Bradley Sutton: It was great. I gave one to each of my family who were all those sizes, and then I took the biggest one for myself.   Stephen: Perfect man, that's good. Well, that's that that technique is still making ripples, man Like it's. It's very cool. And title density, all that stuff we love it in Rainmaker. So yeah, I'm excited.   Bradley Sutton: Speaking of which, it is now two 10pm on Wednesday, in 28 hours I'm hopping on the plane to go to Maldives. To record episode 500. So the latest iteration of it.   Stephen: There we go. Dang man, I need to get out to the Maldives now. Like I was every time they're out there. Yeah, they got a great kids club, you know so so you know, do you go to the same place every time?   Bradley Sutton: I either go to the Waldorf Astoria or the Conrad. They're both Hillson properties, so I can use my points for it for either one, but I don't know if you're a Hilton or a Marriott person, but they got good Marriott properties out there too, okay, Anyways, let's get into some strategy. Let's just start. You know like we usually say this at the end, but we'll, we'll go and do some strategies at the end, but every time you've been on the show you've always, you know, come with some like kind of unique, uh, unique stuff. So like back in. By the way, guys, if you want to get their full backstory uh, I wrote down here or I didn't write down, I don't do much of work here. Mel, my assistant, is one who does the work here. He put in a episode of 198 guys. So episode all the way back in 198, we're about to film 500. That just shows you where, how far we've come. But 198 was their first time you can get their their backstory there. And then they came back in episode 318. So way back in episode 198, they were talking about uh doing sales on Facebook, uh market places, and then they gave some updates on that in episode uh 318 and talking about Facebook groups. And so I think the latest thing that you guys have been doing you know, especially for those who at the beginning might not be able to have enough money to to, to, to start private label, to invest, uh talk about what is one of the ways that people can can build some capital or what, what, what your community has been doing, yeah, I mean we see all different levels, you know, and and, and we really do specialize, you know, in the Rainmaker family, helping moms, and so a lot of moms like they are just like, uh, honestly, they've tried a lot of other stuff, you know, and so they're hesitant to go go big on Amazon at the first.   Stephen: So so helping them create the money to do the thing is definitely something that's in our specialty. So I would say, lately, there's a handful of strategies. Right now we definitely have a subset of our community doing the influencer strategy on Amazon. Um, and when you hear that word, I think people think, like you know, I don't know, taking pictures of your coffee at the coffee shop and like having your face all over social media, um, but the Amazon influencer program, anyone can do and you can actually do it without putting your face in the videos, which is kind of nice. And so, honestly, like, uh, this opportunity was brought to me by a guy, john, he was doing it and he kind of came to our community. I was like, hey, I'll do this for you guys. Like he was just looking for more products to review. But if any of your listeners are unfamiliar with it, basically how it works is when you go to the Amazon listing right, you see the photos. There's always like these, like videos related to the item or sometimes there. If you have a video, it'll be like the second video that plays after your video, and those are like these Amazon influencer videos and if someone watches that video and then buys the product, that influencer will get a commission on the sale, which is really crazy. So, um, you know, you've probably heard of the Amazon associate program or affiliate program where I signed up for that.   Bradley Sutton: Just, I was trying to let you just check if I can get some, um, you know, see some different data points. I was curious if, like Amazon, affiliates have different data points. So I signed up and I was just like I already shoot me or my family is going to get some of them. I might as well just make a link and and get some. You know, get some stuff. But yeah, I signed up for that one, but not the influencer. So what's the difference between the two?   Stephen: So, yeah, you have to sign up as a Amazon associate or affiliate first, and then you can apply for the influencer program. So it is an application only, uh, to get into it. But, um, uh, it's fairly easy to get in. You just need to have an audience somewhere of some sort, and then you can use TikTok, instagram, facebook. I mean, we have people even just use a Facebook page and they'll they'll run ads to the page for a little bit to just gain some audience. Uh and then they'll apply right. And so the the Amazon influencer program. Once you're in, they basically allow you to like, upload videos of of products you're reviewing, but the catch is you don't have to have bought the product on Amazon, so, like it doesn't have to be your past purchases, it can be literally any product that's on Amazon.   Bradley Sutton: So if they get approved for this, like, are they seeing something different on product pages or something that's like an extra button of of how they can upload or how they different?   Stephen: just like seller central is its own thing, the influencer or the associate program has his own dashboard you can log into. Kind of KDP, like Amazon, keeps all these things separate, you think they just link them all. Yeah, um, it's like you log into your associates dashboard. You kind of click over to the influencer page and influencers. You may see people do this on Instagram where they actually have like a storefront where it's like my favorite Amazon things and it'll be like my house hacks my favorite clothes and those are like that's one way to do it. But this kind of video side of the Amazon influencer program is really the lucrative one. And the guy I heard it from, john, he was doing six figures with this. Like that was his full time business. He did have a YouTube channel. He was reviewing tech gear and things like that, but he would just like get reached out from brands at this point. He's kind of got a name for himself and I think he was doing like over 200,000 and just Amazon money.   Bradley Sutton: Is it all on commission? Or also he'll get like a flat fee from some of the store owners to create videos.   Stephen: Sometimes they are getting like a, like a bounty, like that, but a lot of it is just commission. Yeah, he's getting commissions through affiliates so he's doing super high volume. That's like I don't know a ton of people doing those types of numbers. Yeah, but that got us interested. You know, chelsea signed up for it and she was around the house shooting stuff. So basically, what you do is just go around your house and you just review every item in your house and like it doesn't have like again, you didn't have to buy it on Amazon, it just has to be on Amazon. Yeah, so you just be like you know, uh, hey, this, I have a Apple mouse on my desk. You're like, let me tell you about this Apple mouse and you just do a review of it. But the types of reviews that work really well are just authentic reviews. If you're super polished and like, let me tell you, it looks like too professional, people don't trust it, right. So you want to just like do it like a casual, like honestly, a lot of our reviews are cell phone, they're vertical and we're shooting away from us and just like pointing and like it's like voiceover, just like like you would like your unboxing something. Yeah, show your friend and so, yeah, you just go around your house and like review everything right and you have to submit the videos. They do have to get approved by Amazon, but once they're approved, they live on that page. You know of the Amazon listing and a percentage of people will click on them, watch them and you'll get commissions and sometimes they actually go up in the carousel too.   Bradley Sutton: I think you know Norm Ferrari was showing you this.   Stephen: Videos will go up in the carousel.   Bradley Sutton: Yeah, yeah.   Stephen: Huh, it's crazy. So and then if?   Bradley Sutton: they click it in the carousel and buy it, they still get credit then. Yep, of course.   Stephen: Yeah, you get a commission. Yeah, yeah, all right, I'm a how I do that.   Bradley Sutton: I'm going to have to look into that. I always like it's fun, man, it's fun.   Stephen: It's fun thinking about like, okay, what's the most expensive thing in my house, because again, you're making such a small percentage, right? Yeah, you either want super high volume or you want expensive and helium 10 super helpful because you can go. Okay, how much volume is this product doing? Right, so if you have, like I remember we were reviewing stash your bags. They're like those ziploc bag alternatives, like they're like made of silicone oh, reusable ziploc bags basically. But there's like a thousand stash your bag listings, right, because it's like a wholesale product that'll up your wholesale. So I use helium 10 to figure out which one has the most sales because, like you can't tell which blue stash your bag I bought it could be on any of these listings, right? Yeah, I use helium 10 to figure out which listing has the highest volume, right, but also has the least amount of influencers hopping on there and making videos. So that increases the chances and that that one video would make it's like 10 to $15 a day. You know it's not like crazy, but imagine you have a hundred videos, a thousand videos, you know, that are that are doing those types of numbers Like it's. It's incredible.   Bradley Sutton: So, yeah, and so you record it with your phone and then what you? You upload it with the or you send it to your computer and then you upload it in that.   Stephen: Yeah you can upload it. Yeah, I always send to my computer, upload it. You can do a thumbnail. So if you're, you know you know anything about internet, you know you gotta have a catchy thumbnail sometimes. But I was super lazy about it because Chelsea would reshoot them and I would upload them. So I'd do the catchy title and the thumbnail. Oh, that was my specialty. So the key thing with the titles, you don't really want to tell people if you like the product or not. You want to be like five things. I wish I knew before I bought this. Right, there's like no idea.   Bradley Sutton: You have no idea if, like, do you have any that that you could like tell me you'll look at right now, and then I could like show people how it looks, or just an example of one.   Stephen: I'll shout out a friend's brand, kingsloo. Yeah, he sells a slim fit wallet and we did a video on that one and yeah, it's just a super simple video.   Bradley Sutton: $109 for a wallet.   Stephen: Good grief, I know Gucci. Yeah, he sells mostly off Amazon. He's more of a DTC but we've helped him get on Amazon and oh five videos here. I bet a bunch of our Rainmakers have done it now, and then I think you click on that like five videos underneath there and you should see like Heather's on there and Chelsea's on there. Yeah, there you go.   Bradley Sutton: Wait, well, that's, that's their video. Yeah.   Stephen: So click on, here we go, honest, awesome.   Bradley Sutton: So so when you said the, the, the thumbnail like this is the thumbnail that they chose. They just chose a random part of it. Oh, I did that. So like oh, you did this.   Stephen: Honestly like I was super lazy. So I would just screenshot and make an arrow, like I put an arrow and like it kind of like makes you think I'm talking about some specific thing, but it's just a catchy way to kind of. And then you just make it vertical, just like this. Wait, here's I didn't know it wasn't.   Bradley Sutton: Oh yeah, hear your voice in this thing. There, there we go. Okay, wow, I think. Yeah, this is one of those. I was one of the good ones.   Stephen: Heather did this one.   Bradley Sutton: She's in our community.   Stephen: She's really helped us pioneer this kind of influencer thing. She created a mini course on it. Yeah, super casual, right, like it's not like really polished. Of course, if you're doing like a DSLR camera or like the new iPhone, people want like the Marcus Brown. You know they want the Polish video, right, but we're just all the stuff around your house you can just pick, hey, you know, you can just go and get a bunch of stuff, all the stuff around your house, you can just pick. Hey, this is my honest opinion on this thing.   Bradley Sutton: And you just don't know what account could be multiple people Like. Could I have my kids do videos on my account and stuff too?   Stephen: Yeah, I'm just not like the kids, so like if you're going to have a kid, you got to have you in it as well.   Bradley Sutton: like a minor or they have to be 18. My kids are over 18.   Stephen: So yeah okay, then they could do it. Yeah, I mean one of the best side hustles, I feel like for a college kid like so so easy to do. You just need a cell phone, you just need time Maybe. I mean, we would batch like four or five videos a day and Chelsea would do some, I would do some, and we named our account like like family. So it was kind of like both of us, um and man, you can stack. I mean we, we did. Well, our goal was like to do 30, 30 videos. You know, just to get it started, I would say if someone's listening to this, they want to do this. I would commit to doing like 30 or a hundred videos to really see the effect of it. And then you can chill out and kind of just let that passive income come in and then just grow it as you want. And uh, I mentioned this before the call. But eventually you will run out of stuff to review right In your house and that's a good problem to have. Yeah, then you can start going to friends houses. You can start. You know, I mean you could even book an Airbnb and review everything in that house. I mean I've even this is really funny, but like I even reviewed something at a park one time, like that's someone else had like a stroller Cause like strollers are expensive and so like I just took a video of a stroller from far away. If someone else is trying, I wasn't showing their kids or anything like that, but I was like zooming in on my phone and I did a voiceover over it later, just talking through some of the benefits and things I was just reading on the listing, you know. So again it can get really creative with it. Um, of course we're not trying to manipulate sales or anything like that. Uh, like not trying to say something, that's not true. But I always go to the listing and I look at the reviews. Use helium 10 and you can analyze all the reviews and figure out what are the big questions people have. What are making what's, what are they loving about the product, what are they wanting to buy or what is what's drawing them to buying this product, that type of thing, and you can hit some of those things. Um, you can even throw all that into chat GPT and be like hey, write me a 30 second video review script and just literally read it.   Bradley Sutton: I'm going to. I'm going to try this, but but not not to throw water on the fire here. But this is something that later on, I predict Amazon is going to change, because, just knowing the way Amazon operates because, yeah, somebody's going to do a lawsuit or something, because theoretically, nobody's going to do a video, that's going to talk bad about it because that.   Stephen: You know, like the whole purpose.   Bradley Sutton: You know, if you're an Amazon influence, you're trying to make money. You know, unless Amazon puts something in there where if you do a negative video but that's still real that somehow you still get some kickbacks, somebody's, somebody somewhere is going to do some kind of lawsuit just because this is such a country.   Stephen: I do in a million videos or something like that.   Bradley Sutton: Yeah, but either way, guys, that's why you got to get on this now. Yeah, what they are doing, which is nice, now you can include two products in the video.   Stephen: I wouldn't recommend it when your first game started, but you can do comparison videos, which I do like where you're like. Hey, are you thinking about buying this?   Bradley Sutton: or this.   Stephen: That's good. Let me tell you about the pros and cons.   Bradley Sutton: And in the video. Does the video show up on both listing? It shows up on both, yeah.   Stephen: You can tag two products in the video. But if you do it right at the beginning, amazon typically won't approve it and they are getting stricter on who gets approved into the program and you have to submit three videos when you first start and they approve or deny those and so if they deny them you can try again, like I think it's three times. If you deny it three times, then it's kind of like you got to try open up a new account or something.   Bradley Sutton: Basically, yeah, Now, are you also? Is this the only thing you're doing under your influencers account? Or are you also maintaining, like a YouTube or Instagram where you're sending deals to? We actually are doing that.   Stephen: You know, like we've had an Amazon Associated Account for I mean since probably 20, probably before I was even an Amazon seller. So we, you know I'm always recommending stuff, even when we are back when we were wedding photographers. People are always like what camera are you using? So we have an Associated Account. And then Chelsea has, she uses the influencer page for her Instagram. So she has like her favorite things on there. You know, here's the kids toys we love, and you know that type of thing. So you definitely like Amazon wants you to be legit, like they don't want you just like do it just for the influence of videos. So and that's a better long-term strategy to is like, have a YouTube channel, have a Instagram, make a tick tock that's like you know Favorite mom finds or something like that and just like, post your videos cross, post them when you're I mean you already recorded, I'm right, yeah, post them on Facebook, post them on tick tock as well, and that's gonna not only drive more traffic to Amazon but it's gonna make you look more legit, you know. So, yeah, you could really make this a business model again. Amazon could change things. Sure, it is a new wear program, but you could definitely ride this thing for the next year or two, I bet, and it makes some good cash from it.   Bradley Sutton: Nice, all right, let's switch gears a little bit, come something completely different. Um sure, I noticed that sometimes you go to like these, you know, like masterminds for, like entrepreneurs, and, and you know you met like Saddam and and come off from a yeah, that's right, he went up there and stuff yeah and and I, I I haven't been to one, but but a lot of these you know, if I'm not mistaken, you know Some of them cost thousands, some of them tens of thousands of dollars to go to. And then so somebody you know, like me, on the outside Looking in might be like, you know, like hey, we all know about, hey, invest in yourself and this and that, but what is it about events that that has people coming out of these things and say you know what? It was worth $1000, like, like. Are you really getting that kind of value out of like these, these, these mastermind kind of events that you go to?   Stephen: Yeah, I mean, I'll use that example. You know, amz, one step. I met those guys through mastermind and I mean for us, like I would say, you want to get in a mastermind of people? Like there's different masterminds for different reasons, right? So oftentimes that mastermind was going to was probably less for the Amazon business and more for the coaching business, right? Yeah, so we teach people how to do Amazon and so meeting people at those masterminds, like those guys, that was awesome, because I was like, hey, we got a big launch coming up like what do you want to throw in, you know? And so they threw in like an awesome bonus for our people that, like people can only get through our work, like for being in Our world, and if that helps.   Bradley Sutton: I use them, by the way, too, for a lot of my photography, and oh man.   Stephen: Yeah, so like if that helps a handful more people come in our program, like that, that so the networking itself.   Bradley Sutton: Like like that you know they weren't the organizers of the event. But the people you meet can give you invaluable thing.   Stephen: Okay, yeah yeah, like we met another guy who does like LLC creation and all like the legal entity stuff which, like our people need all the time, you know. So not one relationship basically paid for the match.   Bradley Sutton: And that's a good point, because now it's like you know, it's not like you couldn't Google to find companies that do this kind of stuff, but but you know, you don't know if how legit they are, but you know somebody who is Gonna invest in themselves and pay a huge money to actually be at that place. It's almost like pre vetting them. Yeah, yeah, a little bit in itself.   Stephen: I'm gonna do a lot of conferences, right, and like conferences you get a lot of gold out of, but it's like usually a lot of time frame, right, like are there three, four days, and then there might be like one or two. Like man, that nugget Added six figures, added a million dollars on the business, like that. One thing I found in these higher ticket masterminds like we're in, we're in a 50k mastermind or 60k mastermind, like it's just like it's so much more compressed because of who's in the room and like who's paying to be in the room, that like you're in the lunch line, you know, like to get your like potato salad and someone drops an idea on you. That's like, oh my god, that's like that was a million dollar idea, you know. So, and I think it's the connections of like everyone who's paying there like to be in the room. They have a lot of awesome connections to you know. So that network effect. I think like, yeah, like sometimes masterminds are more teaching and training and like you know, but, but the best ones I've been in are more relational and it's just like how can we build partnerships? How can we leverage each other's resources? How can we work together? How to serve our people at a higher level. So that's where I found the value. And just there's something about getting in person with people. You know you do it all the time, you know. It's just like it's different than zoom, right yeah.   Bradley Sutton: Yeah for sure, all right guys. So that's something you know. Regardless of what field you're in, you know there's always different masterminds that that can help you, you know, grow as a person, as a you know there's inspirational stuff and or or as a business, if you're entrepreneur, I mean even a helium tent as a mastermind. So so you know the helium 10 elite program. You know people can meet. You know can meet other high-level sellers. So if you think that some of you guys want to look into, look at h10.me forward slash elite. But on the other hand, I think there's a couple masterminds like non-amazon masterminds I was thinking of mainly for me might want to. You know, look into, maybe I can see if helium 10 can help me out with the With the bill because some of these are pretty expensive, but that's interesting. Always bet on yourself, always improve yourself and sometimes it takes takes money to do that. Going back to the your community now, any cool stories. You know, every year there's always cool stories coming out your community. I remember the one Person who I was doing some demo a couple years ago about it's right football product or something, and then I was just like making a joke, like man, if I this would probably be totally something that I would, I would sell and then she ended up selling it made you know thousands of dollars on it. But any other cool like rags to riches stories or just just something inspiring that you could share with audience man it's.   Stephen: I love our community because we've really like Encourages, community of celebration. I think like it's really easy and like even the Amazon space or really any entrepreneur space, to get in a Competitive mode where it's like, oh, other people winning means like I'm not right and kind of like you think about yourself and you. You either try to like one up somebody you know or you try to like kind of Downgrade their success or like I don't know makes it. People can like oftentimes in the early days of their entrepreneurship journey, go to kind of like almost like I'm not enough, thinking Like I was, like oh, like dang, like it's like you can get in just lack mindset. So we've really tried to overcome that because really when we're helping people in our program, we're helping bring them out of poverty mindset right Into abundant thinking, and not just financially but in all the areas. So when they do have the money, when they are making the money, they don't just let those old mindsets hold them back still, you know. And so we found the way you celebrate other people really shows a lot about that mindset you developed. And so we just like kind of our community is just a thing, like when someone is winning big or small, they post it in the group and like everyone just goes crazy over it. You know, and it's just a really cool like contagious momentum and we had one the other day that I just I loved because she said, like she was posting, I think she had done like her first like $3,000 day on Amazon. She had, you know, was doing about $10,000 weeks at that point in her business. But she said, like you know, when she started the program she was in product research for like so long. You know, like you kind of get stuck in that analysis, paralysis, and she was just getting discouraged and she said she'd always come to the group and just look at the wins every night and she would just like when she was feeling discouraged she'd go look at everyone else's wins and she just be like this is gonna be me, this is gonna be me, this is gonna be me. So it's so cool to see her, like it was probably a year after she started posting the screenshot and being like now I get to be the person you know that like encourages you and like if you're in the dumps, right now and you're feeling discouraged, like here.   Bradley Sutton: It is, you know, and like, which I think is the reason why, yeah, you should be part of a community. You know, sometimes like if that person was trying on their own, I would say odds are they might have just given up because they weren't getting that inspiration. You know from other people. You know nine out of 10 times that person who's stuck in the analysis paralysis they just go ahead and give up. You know perhaps, but being part of a community you could see, you know other people succeed and it inspires you to move on. So I think that's important.   Stephen: Yeah, it's incredible man and I. That's what gets me fired up. I mean, yes, it's cool when we have a student make $40,000 in a day on it. Like we've had these crazy like people like crush huge numbers. Again, it's not the normal, sure. But what gets me more excited is the people that, like you know, we got flowers in the mail from someone who said, like I was depressed, I was suicidal, like I was, I had no hope in life, and then I found this, you know, and this community, plus the training, plus the mindset, like it gave me hope again. Like that, yeah, that's like beyond the money. So we kind of sometimes joke, we're kind of like you know, amazon's kind of the front, you know it's like, yes, we're teaching Amazon, but like entrepreneurship in general, I think is one of the biggest transformational, like vehicles that you can ever like go on. It's like it's like a roller coaster ride that like changes your life right, yeah, and I love it for that. That it's like who it makes you in the process. It's so powerful. So we love celebrating those. We call those the bubble over benefits. Like it's cool when people hit the numbers and make the money, but the bubble over benefits of like I retired my husband or you know, I was able to quit this job. That was soul sucking. Or I got hope again Like that is so crazy, so Right.   Bradley Sutton: Now you know we can talk Amazon strategy all day long and stuff. But you know somebody like you who's dealt with so many sellers. You know and you help people, not just on the Amazon strategy but like you know mindset and you already handle a lot of that with a community and helping people. When we talked about the benefits of community, but what? are some other things that you see is is like the difference between those who succeed, and again, success doesn't mean a certain revenue figure. You know success is very subjective, but from those who succeed to those who you know end up, you know failing and giving up, because all the people in your community. They're given the same resources. You know they all have helium 10, you know they all, they all have you guys, they all have the same. You know training and stuff, but you know not. The fact of the matter is no program or no, anybody has a hundred percent success rate. So what are some of the things that that success or that not success? What are some of the things that differentiate the successes from the failures?   Stephen: Totally. Yeah, we try to reverse engineer this because we basically have this thing called the 10K payday guarantee, and so to claim the 10K payday guarantee, which basically the short statement is, if you don't make $10,000, we'll pay you $10,000. But there's a ton of terms and conditions. So it's an action-based guarantee and we basically took our most successful students and we reverse engineer what they did and we put it in the guarantee. So, if you want to qualify for the guarantee, do this, this, this, this, and it's just like a checklist of all the stuff you got to do. And so I'd say the biggest thing is focus. Focus is a big one, especially for mom, especially for parents. Like you only have so many, so much time, right, and so we call this nutrients. Like you only have so much nutrients to put into your garden. If you're trying to do Amazon, you're also trying to day trade. You're also trying to, like, do this other Airbnb side, hustle over here. You're putting in just a tiny bit of nutrients. You're gonna grow like a lot of tiny pumpkins, right. But if you cut off a lot of pumpkins and you put all the nutrients into one, you're gonna grow like the award-winning pumpkin, right? There's a book called, I think, the Pumpkin, the Pumpkin I don't know something about pumpkins, where that came from and it's written by the guy who wrote profit first. But he talks about just like you just focus, right, and so that's a big one. We see, just I mean, they're like you know, bradley, like there's a thousand ways to make money on the internet, right, and so we really train people on like put blinders on for like nine months, like a year, like just give this thing your all for that amount of time. And whatever Facebook ad you see, don't click it. You know, just like do this thing. So I think that's a big one. We see people try to do too much and then they just go slower because of that or they get derailed into something else. The second thing I'd see we see a lot is really and we had a PhD neuropsychologist come into our group and really start training on this because she was talking about she works with like six and seven figure entrepreneurs on mindset and just the science behind like training your mind to go beyond where you're comfortable. And you know our body I'm gonna like not say this as sciencey as she would, but like you know, our body is like running a thousand automations at once, like I'm moving my hands, I'm breathing, I'm talking, I'm looking at you, I'm blinking. Like our body is designed, our brain is designed to automate those things because, like, if we had to think about all that, it would like destroy us, right? And so anytime you're doing something, really frequently your brain goes into really an automation and it's to keep you, come to us, keep you safe, just keep you. You know all these things. So when we stretch people into entrepreneurship or like hey, go spend $5,000 on inventory, right, like it's something that is like way beyond their current thinking sometimes. And so the brain will go whoa, chill, stop, slow down. Like hold on, I'm stuck. Like I'm stuck, I'm overwhelmed. These are actually, like we reframe them, as green flags that you're actually on the right track, cause we see people posting the group. I'm overwhelmed, I'm stuck. Right, we're like, oh, this is awesome. This means that we're stretching you this way, right, cause your brain is trying to keep you here, but that same thinking will keep you there. If you want to go here and have this amazing business, you gotta stretch and take this step here, you know. So we've kind of helped reframe the mindset thing. So when people are getting stuck. They know that it's a green flag and then they also know to reach out, cause we have a lot of different ways to support people. So that's the thing we see is people get stuck and then they don't reach out. They ghost us, you know, like we can't show up at their house and do that type of thing, yeah, and then I would say, so I said, focus getting stuck and not reaching out. And then I would say, like I would say PBC definitely has gotten way harder in this last season. And so I think, not having not going after, like I would say, either going after two low search volume products because they are on a kind of tight budget so they're going to have to really low search volume products, or going for, like way too high search volume products and not anticipating how much budget it takes to really rank and maintain rank on those search terms, you know. So it's like finding that middle ground, and so we've started to more train on that like kind of even budget training, of like hey, if you have this much devoted for your business, like spend this much on inventory, right, and leave this much for buffer room and leave this much for something you don't even know about yet, you know, because what we find is sometimes people stretch their budget on the first product so far, like you got 10,000, they spend all of it on inventory and then they have no buffer room to like keep it going, and then they got it, and then, if it is going, they got a reorder and then they're stuck right. So, training on that buffer. So just for people listening, if you're like I'm doing Amazon, I got this type of budget going in. I think, padding that budget right After you're not going all in on your inventory, you have budget room. I mean, you did this with that project. You launched a ton of products for like was it $5,000?   Bradley Sutton: Yeah, so I don't know. 12 products for 5,000 project 5K. Do you have any?   Stephen: budgeting rules. I'm just curious, selfishly, because we've been kind of developing it, but like even for that, did you have any budgeting rules, like how much of that budget you'd spend on one product?   Bradley Sutton: No, like I just wanted to see how many. My budget was 5K total, like including, you know, launching and stuff. I was like, all right, what in the world can I do with? This was my challenge. And then I was like all right, a lot of them were like straws and then I launched a brand around that like stuff that had to even do with like straws and parties and stuff.   Stephen: Is there just low cost to?   Bradley Sutton: make. Was that what it was? Yeah, just low cost to make. It kind of sucks that now that there's no Amazon, small and light. So actually I started losing some money on those products in the last few weeks that Amazon took away that program, but I mean, my goodness, like I discontinued some of them. They weren't all home runs, you can't be 12 out of 12. But still, like there are some products. I think I started that thing like four, three, four, five years, no, four years ago, and I'm still selling, you know, some. Like you know, I'm even bringing back one I'm going to do a little case study on it that it was really popular around Christmas time and I haven't sold it in, like you know, two years and so it's been dead. And I just ordered, you know, some new ones to see if I can get some traction. But yeah, the budget is. It was definitely critical. But you know, I tell people like, just because, like you can do it, this is not advisable because you know nobody can make a living off of products that are retailing for like $7, $8, which is what you have to do when you're trying to get products that your cost is less than a dollar, which it was for unit, yeah, so, yeah, yeah.   Stephen: So we're encouraging people, like we kind of we kind of ask them what their budget is and then we kind of encourage them to stretch it a little bit and whether you're leveraging financing or, honestly, like we've seen a handful of people do partnerships, where you just are getting an inventory investor and that sounds fancy, but I mean that means like a friend or a family member who has heard about Amazon but doesn't really want to do the work, and so we found a lot of people doing that and, honestly, I would, I would. One of the easiest things to do is go to go to someone who has an audience too, like, if you can go to someone like you know, you're listening to the show, you have that one friend who has like an Instagram following. Go to her and go hey, I'm learning about e-commerce, I'm launching this product. Would you ever have interest in launching a product for your audience, you know, and then like, develop it with them, and then, basically, you do all the work, you do all the sourcing and then you get a percentage of the sales you know and that that's a no risk way to get into it. Or someone else is fronting the money for the inventory. They already have the audience, not only the Amazon data of the traffic there, but they already are going to promote it and that audience loves them. Buy anything they shall, you know, talk about. So that's another way we've seen people do it, where they are basically making it rain for someone else and then they're making a percentage of that and that's making their own pot and now they have their own money. Actually, that that that wallet brand Kingsloo, one of our Rainmakers, went through our challenge and she got hired by that company, oh wow, and she built their Amazon brand. I mean, they were, they were doing about eight figures like 10 to 12 million on just Shopify with that product. You know, just Facebook had to Shopify and they weren't even on Amazon. But when we looked at the helium 10 data, it was like people searching their brand on Amazon right, yeah, you'll see the Facebook guy and come over, and so she built it out and like, built a I mean they did a million dollars on just like the Amazon channel. And then we recently worked with them because I'm a good good friends with Josh and we re-did his listing cause he was just ranked on his brand keywords, like you know, but he wasn't on slim wallet for men or any of these like big keywords, and so we reworked it. Maldives launched it again and it like basically I don't know exactly but it it almost doubled or tripled his Amazon sales Like he was doing. He was doing. I remember him saying me screenshots of like right after the launch and it was like he's doing. He was doing I think 8,000 or something like that a day and he went up to like 25,000, 30,000. And this was like Q4 last year. So I don't know what his numbers are now, but it's crazy Like there's so many Shopify owners should just like they're cranking on Shopify but they have no idea about Amazon or they have false beliefs about Amazon. That's a whole nother market. If you're trying to get into Amazon, be an Amazon account manager for people on Shopify. When you have those Shopify ads for, like those DTC products, go look on Amazon. If they're not on Amazon or they're on Amazon and their listing is terrible, like there's an opportunity there and it's hard to like work that type of deal sometimes, but if you can like, that's incredible.   Bradley Sutton: Yeah, yeah. So your program, you know, before we get to the last couple of strategies you might have, I was just looking at your website. It says you've had over 12,000 moms go through the program there. So if somebody is interested in it, is that like a prerequisite? They need to be a stay at home or working mom or what kind of a requirements do they have?   Stephen: You know you just need to be motherly. No, that can be anybody. When we started, like you know, this is definitely a strategy for Amazon too. Like you want to have a niche, you know you want to, like, really focus on one person. So we, when we looked at our top case studies with our training, it was moms, and so we really made the program for moms when we first started. And when we first started was a lot of stay at home moms. Now it's a lot of working moms, a lot of corporate moms and it's a lot of non moms as well. So really we're just family first and so we're not going to tell you to just hustle your life away or going to tell you like, hey, build this business, but do in a way that protects your family, protects your marriage and all those things. So if you have a family mindset, you can definitely check us out. Yeah, and how can they do that? I'd say go to the. Go to rainmakerfamily.com. Rainmakerfamilycom that's like our, our branded website. You can find our social media there. We have a challenge, seven day challenge. You can get to there. That's what I was talking about. Like we've had people go through that and even just that launch, launch products, and you'll see, you'll see Bradley in there on a bonus day.   Bradley Sutton: If you make it like this is one of the few. Actually no, this is the only community that almost every other week I do a, I do a call with them because you know your community is one of the best out there and so I wanted to make sure that you know I give back because you guys are doing some great stuff and really great community. Like I was just set the Amazon. Accelerate in Seattle and met some Rainmakers that came up took some pictures so that was. that was cool too, so all right so yeah, rainmakerfamily.com. Guys, if you want to, you know, check out the program Now. What's a couple of you know could be Amazon, anything else, e-commerce or some strategies you can leave us with today.   Stephen: Man, I feel like I'm trying to remember the ones I said last time, you know. So, like, I think the one we've been geeking out on again we're still testing this but really is, how can we increase the average cart value on Amazon? Right On Shopify? Like you can have upsells, downsells, cross-sells, like you, you know you can have that funnel, but on Amazon it's just harder to do that. And I feel like I saw Amazon testing this for a season, like they had like a way you could like, oh, add this other thing on there, but I haven't seen it recently. And so what we've been doing is using inserts, basically upsell because, like again, not everyone's going to take an upsell on that, but if you make it really attractive and in alignment with your product, a percentage of people will click through on that thing and a percentage of those people will buy. And so the best way to do this with Amazon, honestly, is like doing a high ticket upsell of some sort. So imagine you're selling, like I don't know, a dog whistle for training, right? Like having an insert that says, like you know, get our free guide on blah, blah, blah, and that free guide leads to a dog training course that's $297. So, like I love pairing information products with physical products because you've already kind of like, spent money to acquire that customer, so to say, right, you pay the PVC, you got them, you know you, you sold them a $15 whistle. If you could Not even make money there, but then a percentage of people buy the $297 course right on the back end, then it increases your margins like crazy and you can spend more than anyone else on that product because you don't need to make money on the product. Actually, you know money in the back end from a percentage of the people that come through. So the tricky part is figuring out, like what's really in alignment with that product, that's that solves problems that that person is buying the product for, right. So yeah, every product Usually solves some sort of problem, right? It's like I, my kid is biting the rail on the crib. We, I, so like he, buy the crib rail bumper, right, like that was one of our, am our Rainmaker products. So like, what other problems does that parent? Half right as it with a two-year-old? So you just start thinking like how could I serve that person at the highest level? How could I? How could I give more value than anyone else in this industry? Right, and yet you could do other physical products, but those take time and and the best thing I would honestly do is give them something for free that you're gonna get, sir, contact information, and then you can ask more question about it, and then you can develop something for them that serves them at a high level, or you can develop future products for them, you know. So I know a lot of people take people from an insert to like a free download or something like that. But I'm kind of thinking through, like, how can we take them to Something that is actually an offer? Right, it's like it may be a free thing at first, it has to be catch it, don't? You can't just say, like, buy my thousand dollar course yeah, no, I mean her and have people click it. Like it has to be like something that truly is like oh wow, I'm gonna scan this QR code or click this link or whatever. And so, yeah, we, we another thing, our Rainmakers doing just like if you know, we're talking about Amazon Associates, as they will link to their other Products in their shop using affiliate links on the insert. So like, and they will even do this for other people's products in our community. So this is really cool. Like, oh, Rainmakers, if, like, they have a baby product, they'll go post in our group who else has baby products? And they'll find like three or four other products and they'll say basically, like, check out, check out our you know, check out our friends, and it's like three other products, but they're using affiliate links. So even if you're just making a couple dollars on that, it's increasing. I mean, you might spend a couple dollars to get the customer on PPC. So it's just this idea of like how could we steward those sales more? Um, Alex Hermosi said like if you could get one more sale ever and it had to lead to like every other sale in your business, like how would you change the customer experience you know, and like what, what does that delivery look like? Right, if you start thinking that way, like how could this one sale lead to every sale, it starts making you think a little differently of like how can you Serve someone out of Super High Level and invite them into kind of a deeper relationship with your business?   Bradley Sutton: Yeah, you know so yeah, interesting, all right, well, that's, that's a. That's a good one. I'm I know my memories bad, but I'm almost 99% sure we did not talk about that before, so that's new stuff, all right, well, steven, thank you so much for joining us again. Again, congratulations on all the success and and look forward to you know, always, you know being around there for your, your community, more and and hopefully we get to a link up. It's been a while since we've seen each other in person, so hopefully we get to link up at one of these events coming up. You know you need to make your own like, like big, like kind of like get away or event.   Stephen: We're gonna go to Cancun. You want to come? I'm down, I'm down. Yeah, I'll send you down. I'll send you to work.   Bradley Sutton: Put me to work, I'll, I'll serve, I'll serve, I'll serve the meals there. I'll do whatever you want, I just want to hang out with your communities.   Stephen: I love that. Thanks, thanks a lot.   Bradley Sutton: Please get give my regards to the family, and we'll be seeing you soon, all right.

Welcome Winners to another episode of W@W! Today I bring you Michelle Adelman, CEO of Crossover Quality Meats and Accite Holdings. Crossover Meats innovatively blends various types of meat to create a better ground beef product, including chicken with beef, chicken with pork, and chicken with lamb. The resulting product is all-natural, more sustainable, and maintains excellent taste.   Exploring Crossover Meats: Crossover Meats blends chicken with different meats to create a new ground beef experience. The meat is sourced naturally and is focused on sustainability without compromising on taste. Highlighting the innovation of blending chicken with beef, pork, and lamb as a cost-effective and eco-friendly alternative to traditional all-beef products.   The Crossover Experience: Join us as we delve behind the scenes to uncover the story and inspiration behind Crossover Meats. The host samples a Crossover burger, providing a firsthand account of the taste and quality.   Availability and Future Prospects: Crossover Meats will soon be available in retail stores, providing an opportunity for listeners to try the product. Encouraging direct purchases to experience the product and judge for themselves.   The Clever Blend: Discussing the advantages of blending chicken with other meats, particularly its cost-effectiveness and sustainability compared to all-beef products. Highlighting the importance of having frozen protein options for convenience and preparation for the future.   Michelle's Global Perspective: Michelle Adelman, an experienced business traveler, shares her insights from exploring various parts of the world. Michelle takes us on a journey to Africa, the origin of Crossover Meats' story, providing a unique and culturally rich perspective. Season 3, Episode 58: Crossover Quality Meats: Website Linkedin Facebook Instagram Connect with Michelle Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting

Welcome to W@W! In this episode, I bring you The New Primal, a company that's all about bringing families back to the table with simple, good-for-you products. We're joined by CEO, Jason Burke. You will enjoy his unique origin story, and discover the Nobel Made brand and how it's revolutionizing the way we approach nutrition and healthy living. The New Primal Mission The New Primal's mission is all about reconnecting families at the dining table with their range of simple, nutritious products. This vision was born out of a personal journey toward a healthier lifestyle after a family tragedy related to diet and nutrition. Jason's Journey Begins at Work Jason's odyssey towards healthy living and cooking started with overcoming a sweet tooth craving at work. He began crafting homemade snacks and jerky, which soon gained immense popularity among his co-workers. This kick-started The New Primal's journey as a brand. Continuing a Legacy Jason's motivation is deeply rooted in the legacy of his mother, who nurtured and fed her community with open doors and tables for everyone. Jason strives to carry forward this legacy, evident in the mission and values imprinted on the back of their sauces. The Role of Sauces and Marinades The sauces and marinades by The New Primal spark endless creativity and user-generated content. These play a crucial role in driving sales and marketing, inspiring consumers to experiment and share their culinary experiences. Addressing the Sugar Dilemma Jason highlights the concerning role of sugar in the food industry, where it's often used to extend meat products at the expense of nutrition. The New Primal stands firm on delivering healthier alternatives without compromising on taste. Sales and Marketing Strategies Efficient sales and marketing strategies are essential to bring consumers to trial. Jason emphasizes the importance of partnering with retailers and investing in trade promotions, sampling, demos, and ambassador programs to build a loyal customer base. Learning from Experience Jason shares valuable insights on the journey of entrepreneurship, emphasizing the significance of learning through experience and early feedback. He encourages aspiring entrepreneurs not to be held back by the pursuit of perfection, but to start and iterate along the way. The Story Behind the Brand Unveiling the story behind the brand name, Jason explains the desire for an ancestral touch, embodying a modern interpretation of the primal way. This vision is symbolized by the owl, a majestic creature, reflected in their packaging and ethos. New Product Launch Alert Get ready for an exciting product launch - the "Sloppy Joseph," a fresh take on the traditional Sloppy Joe with a health-conscious twist, boasting significantly lower sugar content. Season 3, Episode 57: The New Primal: Website Linkedin Facebook Instagram Pinterest Connect with Jason Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Join Filip and Matt as they politely ambush exhibitors at EXPO EAST (Sept 20-23 in Philadelphia, PA, USA). These are the 10 brands they interviewed on the fly. Filip is the EVP at The Pickle Juice Company - https://picklepower.com/ https://www.linkedin.com/in/fkeuppens/ I love this hysterical "non-profit" they set up https://savethepickles.org/   Lift Bar - https://liftbar.com/ Bone Suckin' Foods - https://bonesuckin.com/ Manuka Honey (New Zeland)  Fire Department Coffee - https://www.firedeptcoffee.com/ Natural Endurance - https://naturalendurance.com/ Araza Natural Purees LLC - https://arazapurees.com/ Miracle Noodle - https://miraclenoodle.com/ Awake Chocolate - https://awakechocolate.com/ Prime Shrimp - https://www.primeshrimp.com/ Pocono Matt Kovacs is the President of Blaze PR and has appeared numerous times on the podcast. He can be reached here -https://www.linkedin.com/in/mattjkovacs/ Season 3 Episode 58 Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP  

Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising. Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur. With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry. In this episode, you will learn Performance marketing and its importance for DTC brands today How have recent tech advancements influenced Alpha Inbound's marketing strategies Common challenges in performance marketing for DTC brands, and how Alpha Inbound address them Should DTC brands focus on a single marketing channel or a multi-channel approach Emerging trends in performance marketing, and how Alpha Inbound is preparing for them For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta's Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. This podcast is a masterclass in what it takes to build a generational brand with growth powered by Meta Ads. We cover: “The Why” behind Meta's Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to to scale) True Classic's creative formula, and how to pair it down when you're just getting started. Selling the transformation, not the product and lots more… Timestamps: 00:00 Introduction 02:45 Leveraging Meta's Platform 09:12 Understanding Your Audience 24:50 The Importance of Brick-and-Mortar 32:15 Measurement and Attribution Strategies Hashtags: #EcommerceStrategies #MetaMarketing #OnlineAdvertising #OmnichannelSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world's best heat therapy products.In this episode, we cover:The story behind Heat Healer and how they sold out of their initial inventory in just 2 weeksHow Heat Healer managed to capture the attention of prominent publications and even celebrities, earning featured spots and widespread recognitionFuture plans for expansion into additional products to further serve their customersLauren Dovey is the founder of Heat Healer.Links MentionedHeat HealerLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Even the coolest DTC brands are struggling now as investors look for accountability and profitability. The cost of shipping and products has added substantial pressure for DTC brands to rethink their operations. Also, consumers' demands are harder to manage with their expectations of one or two days delivery. So what can DTC brands do to stay competitive in this market? In today's episode, our guest, Manish Chowdhary, discusses why only acquiring customers is not enough to run sustainable DTC operations. He also discusses concepts such as GRR increase from carriers such as UPS and FedEx and their impact on the overall profitability of the DTC brands. Finally, he discusses why one or two delivery is not optional and why each brand needs to have a unique fulfillment strategy.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're learning from Richard from Pilothouse's Google team. GA4 is a reality now, so listen to this podcast to get your reports set up right, your conversions de-duped, your reporting threshold dialed and lots more. On the Q4 Front, you'll get a crash course in full funnel Google advertising, and how to prep for the biggest holiday season yet. Timestamps: 0:00 - Introduction 4:30 - Top-of-Funnel Advertising Benefits 7:20 - New Demand Generation Campaigns 9:50 - Leveraging Video Content for Success 12:40 - Maximizing Google Display Network Hashtags: #DTC #GoogleAds #Q4Marketing #GA4 #DemandGen #VideoContent #DisplayNetwork #TopOfFunnelAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

This week I break down the economic and financial factors that are directly impacting the growth and restraints in the streaming media industry. Learn why companies are doing more with less, reducing and consolidating their spending on services like storage and delivery, and the market factors that are influencing their decisions. From banking interest rates for new money, tighter budgets, and lengthier sales processes, this new way of doing business is now the new norm.I also cover some recent comments from ESPN's chairman discussing the importance of linear to US sports broadcasters, the triggers that would make ESPN go DTC faster, and why he says ESPN doesn't necessarily feel any urgency. His overall takeaway is that professional sports leagues say that they prioritize linear because of the exposure and the reach and yet, the same spots leagues are taking big money from Amazon, Apple, and Google while giving them some games as a streaming exclusive.Also mentioned: Amazon and Nielsen's Thursday Night Football stats; Warner Bros. Discovery's new sports tier for Max; and SK Telecom and Netflix's new partnership that has ended their dispute over network traffic costs.

In this weeks episode, Finn is joined by Summer D'on, the founder of Dion makeup skincare. They'll be exploring Summer's inspiring journey of building a brand centered around community and empowering individuals through makeup. Summer shares her experience of studying abroad in Guatemala and the impact it had on her outlook on beauty and helping others feel beautiful. We'll also delve into Summer's journey of creating her own beauty products and the challenges she faced along the way. Plus, we'll discuss the importance of community-building in today's e-commerce landscape and highlight a few amazing sponsors who are supporting us. So sit back, relax, and get ready to be inspired on this episode of EcomGold.[00:00:00] E-commerce legend Summer leverages community for brand growth.[00:03:15] Makeup lover starts company for beginners.[00:08:39] Pandemic changes skincare and makeup routines.[00:11:36] Oldest child, pastor's kid loves makeup. Safe space for self-expression needed.[00:13:30] Nail polish brought joy to deprived girls.[00:16:55] Creating diverse makeup line to compete with Kylie Cosmetics.[00:21:50] Launch, quality, shipping during COVID, packaging, shipment.[00:23:39] Built authentic community, successful launch, viral reaction.[00:27:25] UGC content resonates, but sponsored ads can backfire.[00:32:27] Sendlane is essential for DTC brands.[00:35:28] Growing community, inclusivity, collaborations, giving back, education[00:41:18] Customer segment and positioning vital for business.[00:42:50] Summer showcased talent in e-commerce growth.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Legendary economist John Taylor joins the show to weigh in on how the Federal Reserve should grapple with the glut of government debt that seems to be pushing yields higher. Plus, with stocks stalling and yields at multi-year highs, is the bond market the place to be buying right now? We'll debate. And Klaviyo's debut could be an opportunity to invest in the DTC space… one analyst joins us to make his case.

Vienna-based Waterdrop, best known for its pressed tablets that make flavored water, has ambitions to become a global beverage giant. The brand launched seven years ago in Austria and slowly expanded into other European markets like Germany and France. Now, the company has expanded in the U.S. and is working to become more of a household name. In 2021, Waterdrop said it brought in over $100 million in sales in Europe alone. "There are very few European innovations that make it in the U.S.," said founder and CEO Martin Murray. "Typically, the innovations come from the United States." But Waterdrop is trying to buck this trend -- and on this week's Modern Retail Podcast, Murray explained how. Waterdrop is Murray's big vision to make what he calls a "micro-drink" brand. That is, it's a beverage sans water -- meaning it has less of a carbon footprint and requires much less packaging and plastic. Murray wanted it to be cube shaped and he wanted it to be made with real plant and fruit extracts. For months, Murray flew between Europe and Asia meeting with technicians to try and figure out how to make such a product. "Out of 20 meetings, 19 told me it's stupid and it doesn't work," he said. But while in these meetings, Murray was able to get a crash course in product manufacturing and formulation. Through this, he was able to figure out how to ask the right questions and fine-tune his pitch. He finally hit on a manufacturing partner who agreed to give him an R&D budget to try and make the product. From there, Waterdrop was able to build a minimum viable product and bring it to market. Part of Murray's ethos has been to test and iterate. "To be honest, the prototype was really bad -- like, it didn't dissolve, it didn't taste [the right way], you couldn't open the packaging," he said. "But it was a prototype." "We started the company, we started the product then we iterated [while it was on] the market -- got a lot of feedback and since then have been really changing based on what consumers are telling us," he said. When it first launched, Waterdrop was predominately online. But in each country it launches in, it has been expanding more and more into retail -- both wholesale and its own stores. And while retail is becoming a much bigger part of its business, Murray isn't going to pull the plug on DTC anytime soon. "Our e-commerce will always exist because it allows us to test products very quickly," he said. For now, the focus is on continuing to expand as well as refining its product. "We started [like] a semi-broken Alcatel phone," Murray said. "Now we're looking at the iPhone 5 or 6 -- we went through a progression of iterations. We know how to build the iPhone 10+, but we're on a journey of continuously making those improvements."

Meghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-off of PayPal. She later served as the head of shopping partnerships at Instagram, witnessing its growth from inception. Recently, she held the position of global head of partnerships at Snap, accumulating valuable experiences in social commerce.On this episode of DTC pod we cover:"Jobs to be done" & social media platformsInstagram's shift from shoppingThe importance of starting from scratch for new platforms.eBay's lasting impact on ecommerce & marketplaces.The need for better support of communities on current platforms.The potential of social commerce and monetizing creators.Episode Timestamps:3:39 eBay: Original, disruptive e-commerce, evolving.5:42 PayPal, creators define eBay's community culture.10:46 eBay market share loss: PayPal's impact.13:10 Supply-first platforms incentivize content creators, audiences.18:06 Instagram shopping confuses user expectations, needs.22:16 Focus on niche communities, supply monitoring.26:20 Bullish on bread, frictionless onboarding, growth hacking.30:54 Snap user inquiries about partnerships, media.32:00 iOS 14 impacts Snap: revenue loss, AR strategy.36:34 Commerce trends: website traffic, pop-ups.39:39 Creators prioritize community, authentic content.44:11 TikTok shopping potential: noteworthy.46:36 DTC Pod event, LA, October 5.Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Shownotes powered by Castmagic---Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Check out our guide to all the best brands here. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Meghana Dhar - Tech advisor and investor passionate about creators, brands, social media, and commerce.Ramon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

In episode 43 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss expanding omnichannel capabilities, AI's impact to the digital shelf, DTC, and more with Vince Jones, SVP, General Manager and Head of Ecommerce at PepsiCo. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. https://www.nytimes.com/2023/09/14/technology/instacart-public-ads.html?searchResultPosition=20 https://www.wsj.com/business/retail/walmart-goes-all-in-on-africa-147e6ef0?mod=retail_more_article_pos6 https://www.aboutamazon.com/news/retail/amazon-announces-prime-big-deal-days-2023-date​ https://www.aboutamazon.com/news/retail/amazon-prime-big-deal-days-faq  

Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.

I've got the founders of the hit non-toxic cleaning supplies, Branch Basics, Alisson Evans & Kelly Love. Allison Evans was diagnosed with PCOS at a young age, Allison removed all toxic chemicals from her environment and began eating real, whole foods, which resulted in her symptoms completely disappearing. Her healing journey inspired her to co-found Branch Basics to help others experience how to truly thrive in their health. Allison has dedicated herself to helping others reap the benefits of clean living. Kelly Love is an advocate for using Food as Medicine and advocates that switching to a pure, natural lifestyle is powerful even for those who consider themselves healthy. Through co-founding Branch Basics, she's experienced just how much our everyday choices impact our quality of life and is passionate about helping and educating others. In this podcast we get into: ✅ How the two overcame their own personal health journeys via non-toxic living ✅ Swapping existing cleaning products for alternatives ✅ Vetting your ingredients on labels ✅ Branch Basics' DTC strategy and online community ✅ Toss The Toxins, a first-of-its-kind proactive healthcare measure to discover the power of removing harmful products that pollute your home and body

This week Jim is joined by Jesse Pujji, CEO of GatewayX and co-founder of Growth Assistant, Unbloat, and more.  He has bootstrapped an Agency to $25M in sales, a productized-service to 8-figures, a DTC startup to 7-figures and a SaaS.  He shares his playbook for how to grow a self-funded startup.  TOPICS DISCUSSED IN TODAY'S EPISODE What is Bootstrapping Where you go wrong as a bootstrapped business How Jesse would bootstrap an agency, a DTC company and a SaaS company How to work within your zone of genius How to leverage your unfair advantage And more.   Resources: Jesse Pujji Twitter / X Bootstrapped Giants GatewayX Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook  Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)

This isn't your father's hot dog! Fripper's is an Atlanta-based specialty meats company passionate about producing handmade sausages— artfully, one link at a time. It's an elevated hot dog experience, and Colin Miles is on a mission to breathe new life into artisan meats.  Join me as I discover what makes Fripper's a freaking great dog and the food service business they are building. Season 3, Episode 56: Fripper's: Website Linkedin Facebook Instagram Connect with Colin Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more. In the episode, the following topics are discussed:Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 yearsTeam Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth.Hiring For Growth: Actionable strategies and advice on how to make hires that scale with the brand.Daily Metrics: Discover the KPIs meticulously monitored by Jim, driving continuous brand improvement and success.Future Expansion: Hyperice's playbook for entering new markets and continuing to deliver innovative products. Jim Huether is the CEO of Hyperice.Links MentionedHypericeLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, today we're doing a deep dive on some best practices to build a lasting brand in the Apparel space with ecom veteran and fractional CMO, Jacob Rokeach Listen and you'll learn about smart inventory management and planning, omni channel approaches that brands of any size can execute, how to structure your Meta Ad account in our creative as targeting world, scaling your business and your career thoughtfully and lots more. On with the show! Timestamps: 0:00 - Introduction 2:38 - The Power of Celebrity Brands 4:51 - Effective Marketing Strategies 7:25 - Understanding Creative Strategy 9:52 - Valuable Career Advice Hashtags: #DTC #MarketingStrategies #CreativeStrategy #CareerAdvice #DirectToConsumer #CelebrityBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

This sister duo turned a dream and a shoestring budget into a trade show triumph!Picture this: Becca Stern and her sister Jess invested $25,000 AUD of their savings to start their business, Mustard Made - a line of colorful vintage inspired lockers with a cult following and celebrity fans. They took a big risk right off the bat, deciding to test the viability of their new business at a trade show with only a few product samples on hand. If they received a few orders to validate their proof of concept, they'd keep building. If the trade show proved a lack of product market fit, they would cut their losses early. What happened next was beyond their wildest expectations - over $200,000 AUD in orders poured in, smashing their two-year projections in one weekend!Today, Becca is taking us behind the scenes of their trade show success, including exactly what they spent their bootstrapped budget of $25K on for maximum returns, how they designed a standout booth experience to attract buyers, and the creative teaser they used to put their then-unknown brand on people's radar pre-event. If you're building a consumer brand and selling through in-person activations at trade shows, markets, or events, this episode is a blueprint for you. Even if you solely sell digital products, this is a master case study in grassroots marketing and brand building you'll find new ideas from.View the transcript for this episode at: https://otter.ai/u/mDmZ_WFbZxHJ_IP1UQLKqP2C_ts?utm_source=copy_urlConnect with Becca:https://mustardmade.cohttps://tiktok.com/@mustardmadelockershttps://instagram.com/mustardmadeIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceoThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5942555/advertisement

Welcome to Winning at Work – the podcast for Foodies and Founders! In this episode, we sit down with Gardar Steffanson, the CEO and Co-Founder of Good Good Foods, a game-changer in the world of low-sugar jams and spreads. Good Good Foods, based in Iceland, has risen to the #1 position in their category in America. The Secret Ingredient: The key to Good Good Foods' success is their emphasis on fruit content. They pack more fruit into each jar and use natural sweeteners, resulting in a low-calorie, delicious product. Gardar emphasizes that breakfast jams should be healthy, not packed with excessive sugars, which can often reach 60% in traditional jams. Innovations for Flavor Balance: Good Good Foods invested in extensive research and development to eliminate any aftertaste associated with natural sweeteners like stevia. They conducted thousands of innovations to perfect their recipe. Market Insights: The jam and jelly market boasts a substantial $1 billion in grocery sales. Interestingly, peanut butter, a complementary category, is a massive $2 billion industry. Entering the U.S. Market: Gardar shares that their breakthrough into the U.S. market came through Expo West, a pivotal event for their business. Consumer Trial and Online Presence: To encourage consumer trials, Good Good Foods initially launched on Amazon. Their product quickly rose to become the #1 jam on Amazon. Tactics for building an online reputation involve collaborating with influencers and ambassadors to create engaging content. They are also actively working on improving their presence in grocery stores. In-Store Demo Strategy: Gardar reveals that the most successful in-store demos are held in high-selling stores and led by Good Good Foods employees, who are experts on their product. Building a personal connection with customers during these demos has been key to their strategy. Challenges Faced: Digital ads that previously worked well have seen diminishing returns in recent years. On the other hand, building relationships with brand ambassadors and friends has proven effective, with activities like taste testing and recipe creation. These individuals gain access to samples, merchandise, and recipe banks. Affiliate Platforms and Relationship Building: Good Good Foods utilizes affiliate platforms to expand their reach, but they recognize that the true key to their success lies in building strong relationships with partners, influencers, and customers. Brand Focus: Gardar emphasizes the importance of not chasing trends but staying focused on their brand's core values and mission Season 3, Episode 55: Good Good Brand: Website Linkedin Facebook Instagram Pinterest Youtube TikTok Connect with Gardar Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.    Entrepreneurs and CEOs, are you: Searching for distributor or broker partners?  Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.  Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)   Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

On this episode, we have Christian Ebersol & Nick Wallace of 99 Counties. Christian serves as a Co-Founder and CEO while Nick is also a Co-Founder and the Chief Farmer. 99 Counties is supporting regenerative agriculture with its direct-to-consumer, e-commerce business that partners with small family farms in Iowa and sells a myriad of regeneratively raised meat products to people in all of the lower 48 states. In this episode, we talk about Nick's personal journey that led to the creation of Wallace Farms, his vision to regenerate the 99 counties of Iowa and how crossing paths with Christian led him to turn his direct-to-consumer farm business into a brand aggregating from farmers across the entire state of Iowa and servicing customers across the nation. 99 Counties is truly on the front lines as Iowa is ground zero for degenerative agriculture that is driving countless human and planetary health issues. Among the 50 states Iowa ranks: Dead last in soil erosion rates 2nd to last in ecosystem impacts 4th to last in conservation practices 5th highest rate of water nutrient run-off 7th highest incidence of cancer  And the 11th highest obesity rate Episode Highlights:

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today is Part 3 of Jordan Gordon's Retention series focused on the post purchase experience and how to get your customers to make their second purchase as quickly and as often as possible... Go to YouTube for the Flash Cards! Timestamps: 0:00 - Introduction 3:30 - Creating Effective Email Ecosystems 7:00 - Leveraging AI for Email Marketing 10:30 - Crafting Personalized Customer Journeys 14:00 - Optimizing Coupon Strategies Hashtags: #EmailMarketing #EcommerceStrategies #AIinMarketing #CouponOptimization #CustomerJourneys Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video