Podcasts about DTC

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Best podcasts about DTC

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Latest podcast episodes about DTC

The Story of a Brand
Success Cards - Be Your Own Business Coach

The Story of a Brand

Play Episode Listen Later Jul 1, 2022 37:08


This episode is brought to you by Sendlane.   Success Cards are so new that right now, the primary marketplace for them is via Etsy, says John Uke, the brand's Creator and Founder.   "Etsy has a much more esoteric audience," John says. "I could see this being very big for business gifts. It's hard to shop for people, and you don't want to buy somebody's book because they're probably not going to take the time to read the whole thing. But this is very beautiful. It's on your desk. They'll be reminded of you. It's very approachable. It's beneficial, whether you are a new entrepreneur or a veteran."   John says his original thought was that the cards would benefit those starting a business most. He's discovered that all levels of entrepreneurs are using them.   The cards were designed during the COVID lockdown, giving John more time to work on the project. Future projects include increasing distortion for the cards. John is also planning a people-matching brand and a tool to work on creating and joining networks.   In Part 2, John talks about:   * Why the cards are selling on Etsy. * The attraction and similarities to Tarot cards. * The organization of the card topics. * Future plans unrelated to Success Cards. * Plans for increased distribution. * Mulling over ideas for future decks of cards.   Join Ramon Vela and John Uke as they break down the inside story on The Story of a Brand.   For more on Success Cards, visit: https://success.cards    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Success Cards - Plan, Manage, & Grow Your Business

The Story of a Brand

Play Episode Listen Later Jul 1, 2022 35:28


This episode is brought to you by Sendlane.   Gold foil, a magnetic flip box, and beautifully crafted designs. It might sound like a collector's deck of superhero souvenirs, but it's 101 cards with prompts to plan, manage and grow a business, says John Uke, Creator, and Founder of Success Cards.   "All of them have different unique illustrations relevant to different lenses through which you can analyze your business," John says.   He says that one critical limiting factor to growing a business is the ability to ask the right questions. The best-known thinkers - philosophers, professors, and coaches - spend most of their time asking questions.   "I've just spent hours on every card compiling the best questions relevant to so many facets of business that you might not even comprehend or think to look at, and that questions within those facets that you might not ask yourself," John says.   Growing a brand as an entrepreneur is second nature to John, who grew up in a family of entrepreneurs. His undergraduate work in college was also focused on entrepreneurship. After school, at a coding boot camp, he came across a deck of cards called "The Art of Game Design: A Deck of Lenses." He was hooked and realized the need for a business-oriented set of cards.   "I've done a lot of different things in my life, but I think this is the best idea I've ever had, and it's not so complicated," he says. "It's just taking something that existed for gaming and being like, Why doesn't this exist for business?"   One of the challenges of creating the deck is ending the process at 101 items.   "At first, it was challenging getting up to 101, and then it was challenging reducing it to 101, where it has a painful process to decide what are we cutting out and what order do we put all these things in?" John says.   In Part 1, John talks about:   * Gratitude for the freedom he enjoys, something that's come into greater focus with the Russian invasion of Ukraine. * A 100-foot overview of his brand. * His background in entrepreneurship. * How a game design card deck caught his attention. * A look at some of the cards.   Join Ramon Vela and John Uke as they break down the inside story on The Story of a Brand.   For more on Success Cards, visit: https://success.cards    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

DTC Podcast
Ep 215: AKNF - How Unilever Launches New Products in 39 Days with Selina Sykes, Elliot Roazen and Rob and Dan from Pilothouse.

DTC Podcast

Play Episode Listen Later Jul 1, 2022 37:13


Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler on the DTC Podcast. When we first started DTC Podcast, we quickly realized we'd captured the right audience when Elliot from Unilever's Uncovery first reached out. Since then we've stayed in close touch, and have even found a way to partner with the CPG giant, to help launch new products with their Uncovery Division, run by VP New Business Development Selina Sykes. Today we went deep on how Unilever thinks about new business development, why they're throwing out the century-old playbook on how to launch new products, and going with a much more streamlined, iterative, and innovated process that Selina and Elliot are pioneering with help from expert vendor's like Pilothouse's Amazon team. Work with Pilothouse ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

The Business of Fashion Podcast
Jens Grede on Building Skims, Frame and the Future of Fashion

The Business of Fashion Podcast

Play Episode Listen Later Jul 1, 2022 45:08


The multitasking entrepreneur joins BoF founder and chief executive Imran Amed to discuss the personal and professional journey that led him to co-create the category-disrupting brand Skims with Kim Kardashian.    Background:    Jens Grede has built some of the most successful direct-to-consumer brands in American fashion. Alongside his wife Emma, he launched Brady with Tom Brady, Good American with Khloe Kardashian, and, of course, Kim Kardashian's category-disrupting Skims. This week on the BoF Podcast, the Swedish-born former ad man joins BoF founder and editor-in-chief Imran Amed to discuss his journey through the fashion industry — from realising one of his early dreams of creating an ad for Calvin Klein to to elevating Skims into a once-in-a generation brand in the vein of Lululemon or Nike's Jordan brand.    “I've waited my whole career to be part of a moment like this, and I'm very scared of messing it up,” says Grede. “At the same time, I know that if we stop experimenting, if we stop innovating, that is the fastest way to mess it up.”   Key Insights:    Cultivating a sense of community is one of the only ways to scale a brand now, according to Grede. Great community starts with creating for yourself: products you like, want to buy and can afford.  Grede describes one of his biggest mistakes — attempting to trademark the brand name “Kimono” with Kardashian — as one of the most important moments of his career because of what he learned about community and partnership. He said the Skims team listened, owned the mistake and pivoted.  Fashion is at the cusp of a huge change in distribution due to pivots in culture, algorithms and the outsized role of social media. Grede thinks every major fashion brand that has scaled successfully was born in the cracks of a major distribution change.       Additional Resources:  Skims Plots Its Next Moves: ‘We Don't Have the Luxury of Failing.' Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear' empire plans to prove it's more than a pandemic fad. First up: swimwear. The BoF Podcast: Building Disruptive Direct-to-Consumer Brands. The entrepreneurs behind Allbirds, Hims and Hers and Good American outline the keys to their brands' success. Building a DTC Challenger Brand | Download the Case Study. Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands.       Join BoF Professional today using the link here.

DTC POD: A Podcast for eCommerce and DTC Brands
#203 - Brendan Brosnan & Chris Heckman: Yogaste - Building & Selling to OpenStore in 24 Months

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jun 30, 2022 65:41


On this episode of DTC Pod, Brosnan and Heckman join Blaine & Ramon to discuss the process of creating, scaling, and selling an e-commerce business. They cover topics including how to start an online store, how to validate before investing in inventory, getting started with print on demand options, tapping into sourcing agent networks, what makes a viable partnership with a manufacturer, options for acquisition, how to sell the business, how OpenStore's credibility and ethos made them the right buyer, what payout and transition looks like, and what opportunities look exciting next.11:27 - 12:15“New Age Entrepreneurship Methodology”I think something unique that that we did, it's kind of the New Age Entrepreneurship Methodology now is to kind of like pre launch products. So before we actually put $1 into inventory, we launched the entire collection for all the brands that we did. So we have done a sock company, a tie dye company, jewelry company, yoga company, men's apparel company, a couple other in there, but those were our five kind of most successful brands. Every one of those was pre sold at the start. So we just built out the collection, didn't have any inventory, just told our customers that we were going to be pre selling. And we just were trying to gauge interest and drive some some traffic and see how well the site converted. See what our cost per clicks were on Facebook and see if we had real traction before we started pursuing the product.24:56 - 25:37Having Trust Saves Time And MoneyThe one piece of advice that I would say is to find one supplier instead of like going through Alibaba, that might be how you have to find an initial supplier, but build a relationship with one supplier that you really trust. Because even if like our jewelry supplier, for example, she didn't manufacture yoga mats and socks and all that kind of stuff. But she was able to give us recommendations. We'd say, hey, we need to source x, y. And she would say, I'll introduce you to my friend who has a manufacturer who does this. And cutting Alibaba and the online lists out of the process will save you a ton of time. But in the beginning, it's kind of necessary to build that first relationship.1:01:30 - 1:02:12Don't Let Failure Slow You DownWe have had way more failures than we've had success. We've probably launched 15 to 20 stores. We've had 5 successful 5 or 6 successful stores. Like we just move fast test things. The classic move fast, break things, fix it. Especially with eCommerce online business, it's easy to move fast. You have no excuse not to move fast, and at least test concepts and ideas. And then when you have something you believe in or at least believe that can be a success, then taking the time and investing in the cop (edited) This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Brendan Brosnan and Chris Heckman- Co-founders of YogasteRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

Born Or Made
Alex Taylor

Born Or Made

Play Episode Listen Later Jun 30, 2022 34:51


Alex Taylor is the Co-Founder of Perelel, a DTC, subscription-based vitamin brand that supports women throughout their motherhood journey. Prior to founding Perelel, she served as president and executive editor-in-chief for Clique Media, the parent company of Who What Wear, Byrdie, and MyDomaine, where she was responsible for leading the company through its strongest period of revenue and audience growth, as well as scaling the company across three continents and raising two rounds of funding. She has served in roles at Vogue, Rogers & Cowan, L'Oréal, Google and URBN's Free People, and has been recognized in Forbes 30 Under 30. In this episode, Michael and Alex discuss how to make health more convenient, the power of doing one very simple thing, and why slowing down is a good thing.

The Glossy Beauty Podcast
‘We're trying to create a cosmetic revolution': Lush's Rowena Bird on being ahead of the curve

The Glossy Beauty Podcast

Play Episode Listen Later Jun 30, 2022 36:09


In 1989, the six co-founders of beauty brand Lush created the now-iconic bath bomb. From there, they haven't looked back. Lush was officially founded in 1995 as an ethical beauty brand, which now has nearly 1,000 global stores, 210 stores of which are in the U.S. Its bath, skin and hair products are sold via its DTC website and owned brick-and-mortar stores. Amid today's common need among beauty brands for wholesale distribution, Lush has managed to remain independent, setting its own agenda. “We're trying to create a cosmetic revolution and trying to get people [on board],” said Rowena Bird, one of the co-founders, on the latest episode of the Glossy Beauty podcast. From the start, Lush has always favored minimalism and activism. Early on, with a small budget, the company's co-founders decided to minimize excess packaging. It is a part of the brand's DNA that has been maintained to this day; now nearly 60% of Lush's products are sold without any packaging and are referred to as "naked."  Its revolutionary agenda also extends to social justice campaigns. Lush uses in-store campaigns, like a 2015 "Gay is OK" U.K.-focused campaign, as a form of social justice education for consumers. In 2015, Lush used its retail stores as billboards when launching the limited edition Love Soap, with 100% of every sale going to the Love Fund that supports the LGBTQ+ community. It raised nearly $400,000 then and recently brought the special soap back in May to inform consumers of the "Don't Say Gay" bill in Florida. In 2021, the company also took a bold stance regarding social media, after studies demonstrated the harm of social media to young people. Globally, Lush left Instagram, TikTok, Snapchat and Facebook. When someone goes to the brand's Lush Instagram page, they are confronted with nine posts forming the phrase "Be somewhere else." Despite this stance negatively impacting sales and brand awareness, Bird said, “You have to look at your ethics rather than your bank balance, and think [about] what's right to do.” Since its inception, Lush has always been ahead of the curve, and still, many innovative plans are in the pipeline. The company is continuing to reduce packaging, develop self-preserving products to protect product freshness and become a carbon-positive company.

The Story of a Brand
Hammitt - Why People Love Hammitt Bags

The Story of a Brand

Play Episode Listen Later Jun 30, 2022 39:24


This episode is brought to you by Sendlane.   Entrepreneurs wanting to build a brand that's going to last should make as many decisions as possible based not on a first-order principle but a second-order principle, says Tony Drockton, the Founder and "Chief Cheerleader" of Hammitt, a brand that focuses on luxury handbags and small leather accessories.   "A first-order principle is 'I do this, and this is what happens.' A second-order principle is 'I do this. This is what happens. And then, later on, this is the result of that happening, the long-term effects," Tony says.   He says that many handbags in America are made with the first-order principle.   "Second-order principle is the luxury brands of Europe," he says. "That's what Hammitt is built upon. ... It's a longer-term play for us to build something that never falls apart and breaks down. But what it does is it builds that long-term trust so that they have more and more of their friends and more of our bags in their closet."   Hammitt has been in business for 15 years; a longevity Tony attributes to editing.   "I think for any entrepreneur, the secret to longevity is saying no - a lot," he says. "The secret to a great brand in fashion is to edit, edit, edit. ... Believe it or not, we are five times larger than we were just four years ago in size, and our collections are half the size of what they were."   Despite the downturn in the economy, Tony sees nothing but sunshine ahead for his brand.   "I feel secure. (Hammitt) was built during the worst of times. This is our time," he says. "This is when a brand like Hammitt becomes the staple because we're not luxury. We're not so gaudy that people would be embarrassed to wear it when going through recessionary or tough times."   In Part 2, Tony talks about:   * The thought processes of first-order principle and second-order principle. * How quality affects the relationship with retailers. * A closer look at Hammitt's products. * The production and design process. * Why editing is essential to longevity. * Why the downturn in the company might not hurt Hammitt. * Where to find the brand's products.   Join Ramon Vela and Tony Drockton as they break down the inside story on The Story of a Brand.   For more on Hammitt, visit: https://www.hammitt.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Hammitt - Focus is on the Customer Brand Experience

The Story of a Brand

Play Episode Listen Later Jun 30, 2022 40:45


This episode is brought to you by Sendlane.   Hammitt is on a mission to become the most outstanding new luxury handbag brand coming from the United States, says Tony Drockton, the company's Founder and "Chief Cheerleader."   "Our simple philosophy is that we build the most beautiful, luxurious product that also incorporates the highest level of functionality so that we're the go-to handbag or accessory that our fans will carry when they travel when they go out for some coffee with friends, when they go to the office or for the evening to have a little fun," Tony says.   The brand is 15 years old and is now carried in more than 950 retail stores around the country, along with two of its locations in Southern California. (A third is about to open.)   Tony says he moved to SoCal from Ohio with the goal of incorporating his love of art, architecture, and entrepreneurship.   "The fashion industry just fit," he says.   In Manhattan Beach, he was introduced to a fashion designer looking for an investor.   "I fell in love with her designs, spoke to some people in the community that also loved them," he says. "I thought, let's just do this thing."   Tony says fear and failure are vital parts of an entrepreneur's life - it's just how you deal with them.   "If you choose the life of an entrepreneur - everyone needs to understand - you choose to fail," he says. "Nobody really can call themselves an entrepreneur if it's successful the first time they do something. That's just luck."   The key is turning the fear of failure into positive energy.   "The purpose of fear - going back to the earliest times - was fight or flight. It was to make you aware of a danger of a predator," he says. "As an entrepreneur, the danger of the predator can come in many ways, and the fear to me, that's the battery. That's the charge that keeps us all moving."   For Hammitt, Tony says the factor that has set the brand apart is the focus on the brand experience.   "We want everyone to walk away from meeting Hammitt, touching a Hammitt bag, encountering a Hammitt fan - just really understanding what we're all about and what we're all about is we're this little brand out of Hermosa Beach, California."   In Part 1, Tony talks about:   * Gratitude for a Father's Day gift from his young son years ago that he still displays today. * The company focuses on building the brand one relationship at a time. * His background in art, architecture, and entrepreneurship. * How to stare down fear and failure. * The focus on the brand experience. * Why making a high-quality product is better for the environment.   Join Ramon Vela and Tony Drockton as they break down the inside story on The Story of a Brand.   For more on Hammitt, visit: https://www.hammitt.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

MARKETING CONVERSATIONS with LampHouse Films

The best marketers are secretly comedians at heart. Because landing a joke and writing compelling copy aren't that different.    This episode, Josh talks with Jacques Spitzer, the CEO at Raindrop. Raindrop is the mastermind marketing agency behind some of the best DTC campaigns in the last few years. From Native to Ruggable to Dr. Squatch, their films have yielded incredible results. So what is their secret? In this conversation, Jacques shares his insight on how to get the best return on your marketing investment through comedic and clear copy.

Stuck In Development
85 - To Red Sox Nation… and Beyond!

Stuck In Development

Play Episode Listen Later Jun 29, 2022 63:30


Carl & Eitan talk baseball (Eitan's favorite sports topic) and sports media rights (Carl's favorite sports topic) as they walk through the pricing strategy of NESN's new DTC offering for Red Sox fans. In news this week, they debate the effect of Lightyear's dismal box office performance on the future of Pixar's placement in the Disney portfolio, and they take a look at announced streaming investments from Paramount & Apple. Follow us on Twitter and Instagram @stuckindevpod

eCommerce Evolution
Episode 196 - 8 Mistakes That are Killing Your Video Ad Performance

eCommerce Evolution

Play Episode Listen Later Jun 29, 2022 42:44


Andrew Eckblad is one of the sharpest video minds I know. He started in TV and film and even won a few Emmys. He was Frank Kerns' “video guy” for over 10 years. Now he runs convertsmart and works with DTC brands making videos that convert on all platforms: Facebook, IG, YouTube, and TikTok. In this episode, we focus on the 8 biggest mistakes he sees DTC brands making when it comes to video marketing.  Here's a quick look at what we cover: How the pattern interrupt really needs to do more than interrupt - it also needs to frame the video. What the real goal of the first 5-10 seconds should be. How you need to lean into authenticity and what that looks like. What the ideal length of a video is after millions of dollars of testing. A simple yet HUGE recommendation for your CTAs (I've been guilty of making this mistake). How you might be overthinking your video strategy. Plus more!

The Next Generation
#87 - DTC Done Right, From $0 to $32,000,000+ In 3 Years - Ron Shah

The Next Generation

Play Episode Listen Later Jun 29, 2022 53:24


In today's episode we catch up with Ron Shah, CEO & Co-Founder of Obvi, a DTC collagen supplements brand for women. Ron breaks down his trajectory; starting at Deloitte, before going on to grow his own agency. We discuss how his past experiences led to founding Obvi, where he steers the ship as CEO. This episode is FULL of actionable insights and Ron gives an honest breakdown of how he and his team took Obvi from $0 to $32,000,000+ in revenue in just over 3 years! Connect With Ron: @obviceo Want to hear about new episodes? Subscribe via email and check us out on Twitter: @TheNextGenPod

Culture Factor 2.0
Chris Skinner: Power of People with Bitcoin, Power of State is too Great!

Culture Factor 2.0

Play Episode Listen Later Jun 29, 2022 38:50


Chris Skinner is known as one of the most influential people in technology, and as an independent commentator on fintech through his blog, The Finanser.com. His latest book (sixteenth!) is called Doing Digital. He is Chair of Nordic Future Innovation, is a non-executive director of 11:FS and on the advisory boards of many FinTech and financial firms. Mr. Skinner has been an advisor to the United Nations, the White House, the World Bank and the World Economic Forum. He is a visiting lecturer with Cambridge University, as well as, a TEDx speaker. In recent years, he has been voted one of the UK's foremost fintech observers by The Telegraph and one of the most influential people in financial technology by the Wall Street Journal's Financial News and Thomson Reuters. Chris is also a successful children's author and co-founder of The Portrait Foundation, a non-profit platform to encourage children and the arts. Let's start with the recent crash in crypto, in your blog you state that you believe the end-game will be a hybrid model of CBDCs, stablecoins and cryptocurrencies. I found is fascinating that you state that too many people believe these currencies are all about HODLing (in the crypto slang it's about keeping them as an investment) instead of what currencies are really about, which is allowing the exchange of value to buy and sell products and services. It's all about creating currencies that work for value exchange in a networked world.Would you like an opportunity to give this more depth for those just beginning to invest in cryptocurrency and please define CBDC (central back digital currency)?What is your take on a global coin and how this would affect governments if it's realized? A coin that can be traded anywhere, anytime, in real-time with anyone.Your book, Digital Human, explores the transformations that are sweeping through all spheres of life: the domination of global digital giants; the advent of new financial structures (FinTech); the disruption brought about by Bitcoin; the rise of robots; and the fall of banks.A standout line from your book: not only will everyone on the planet be connected digitally, they can be raised out of poverty through inclusion. Can we dive into your thoughts on blockchain, cryptocurrency and how this may level the playing field for those in poverty?Digital for Good looks at everything from how banking plays a role in the climate emergency through the FinTech world using technology to overcome issues of inequality and inclusion. I'd like to understand this intersection, can you share your vision for Fintech in lifting us out of this global climate crisis and possibly helping marginalized lives?Chris Skinner's Blog, The Finanser Chris Skinner, LinkedinChris Skinner, TwitterHolly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterWatch Culture Factor and VaynerNFT#nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #youtubers #tiktok #instagram #reels #branding  #entrepreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #startapodcasttoday #startapodcastalready   #experiences #experientialmarketing #companyculture #employeeengagment #community #peertopeer #decentralizedeconomy

Female Founder World
From 100k Debt to 300+ Stockists: Bootstrapping a Beauty Brand With Nopalera's Sandra Velasquez

Female Founder World

Play Episode Listen Later Jun 29, 2022 33:53


When Sandra Velasquez says she bootstrapped her beauty brand, she means she made the leather and the laces on the way up.  Sandra's today's guest and the founder of Nopalera, a Mexican bath and body brand getting a ton of attention right now. She launched the business when she was more than $100,000 in debt after deciding she needed a drastic shift to change her final future.  This is a great Female Founder World episode for anyone on the bootstrapping track (respect!!), early stage beauty founders, and folks coming to the founder life without an MBA or business degree.  This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j Links: Join the Female Founder World Community Hang in New York! https://momence.com/s/1091408  www.femalefounderworld.com  https://nopalera.co instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

DTC POD: A Podcast for eCommerce and DTC Brands
#202 - Nishant Samantray: Building Arrae Into an 8 Figure Brand, FAST

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jun 28, 2022 49:42


On this episode of DTC Pod, Nish joins Blaine to talk about how he started Arrae with his wife, Siffat Haider. They discuss how to build a DTC brand with a product lens, what it took to get to the first 17K orders, personal touches to drive early sales, how they transitioned into scaling, how they got Hailey Beiber as a mega fan of Arrae, the tech stack that powers their growth, how they think about subscription experience, timing their retail strategy, and how they got into 13 Erewhon locations. 23:01 -23:58Never Underestimate the Power of a SelfieWe wanted people to know that they were buying the product from us. And so everything was hand packaged we never use a fulfillment center in the early days. And every single thing like we would buy custom, tissue wrapping paper, we'd wrap up the products, we would write a handwritten note. And then me and my wife used to take a Polaroid selfie. Every Polaroid would be an authentic one, because we would be taking it ourselves with a Polaroid camera. And so it would it would take about 10-15 seconds per photo. And so we would do that for like 1000s of orders. We didn't get a fulfillment center until after our first million dollars in sales. And so that all of that was just pure I guess sweat, sweat equity that we put in everything. And that really, really helped because people used to post with it all the time to like who are these people? And why is there a photo of them in the package. And it was actually like kind of cute, like people really, really liked it.12:36 - 13:04Before Creating a Subscription Program, Ask Yourself This. I actually still think that subscription, as great as a business model is, it's really annoying from a customer perspective, if it's not a good experience. And so what we try to do is like we first have to find, okay, natively, how are people using the product? How are they like consuming? What's the frequency on which they're consuming it? What kind of person is that that requires us this product on subscription? And then we very specifically cater our subscription offers to those kinds of customers.27:10 - 28:00When Hailey Bieber Loves Your ProductI saw the PayPal notification pop up. And then I was like oh wow is this really her? And so I looked it up and I was like, Oh wow that's really her. So we sent her some product. And  we wrote a handwritten note or whatever. And then five days later she orders like five more. And so I was like Oh wow she really likes her product. And then basically, we shipped it out to her. And then her assistant at the very end of it sent me a message being like Hey, I know you shipped the product, but it's not getting here fast enough because Hailey's gone tomorrow, and she needs the product today. And so I was in LA at the time. So I was like You know what can I  just come and drop it off? And she's like Yeah you can come up drop it off. Just come to Justin Bieber's house. I was like Yep I'm on my way there. So me Siff and literally like Siff's brother and one of our team members, we all loaded up in my car and we just drove over to Justin Bieber's house to go and hand deliver this product. This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Nishant Samantray- Co-founder of ArraeRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

WDCast
Kenny Endermuhle, Manager of Shopper Innovation and Experience (SI&E) at Nestlé Purina

WDCast

Play Episode Listen Later Jun 28, 2022 36:38


The Fur-ocious Future of the ShopperQR codes and NFC tags, DTC products in CPG, VR and AR…there are plentiful acronyms to navigate when it comes to talk of modern technology in the consumer experience. Lucky for us Shopper Innovation and Experience expert, Kenny Endermuhle, helps us break these terms down and gets us excited about what the future of the pet shopper's experience holds. Lee and Kenny's enthusiasm around the amount of innovation that is happening now between the consumer and retailers is contagious. By leveraging VR, retailers can develop a unique and stimulating in-store experience for any shopper through personalization, immersion, and streamlining the customer journey. Nestlé Purina is one of many companies that are exemplifying this right on their store shelves!2:05 – From Sports to CPG5:27 – A Day in the Life of Kenny7:59 – Testing & Learning With VR10:09 – A Note to the VR Doubters12:02 – Building a Virtual Environment14:09 – QR Codes vs. NFC Tags17:13 – Direct to Consumer Goods22:57 – Relationship With Physical Stores27:33 – The Consumer Drives Innovation28:33 – What Brand Is Doing It Right?32:00 – Immersive Experience at the Shelf33:33 – Lee's Lightning Round

Kiss My Aesthetic Podcast
079 Life According to PR & Human Design Expert Kaila O'Connor

Kiss My Aesthetic Podcast

Play Episode Listen Later Jun 28, 2022 46:02


After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. With a rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila's proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. -------------------------- In today's episode, we cover: Meeting Kaila and what she does  What Human Design is  How Human Design intertwines with PR and affiliate marketing The difference between a Manifestor and a Projector  Advice for building your own self-regulatory practice based off your chart  Procrastination isn't bad and awareness  How Kaila first found out about Human Design and how living in alignment yay "Old school" PR vs. "New school" PR  How influencers and influencer marketing have changed the marketing space  Ways you can work with Kaila  ----------------------- RESOURCES: Rocket Fuel by Gino Wickman and Mark C. Winters ----------------------- Guest info: For more on Kaila, you can find her @kmo.consulting on Instagram, and to check out her affiliate PR services and training, head over to kmoworld.org. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Up Next In Commerce
Everything You Need to Know about Web 3 and NFTs

Up Next In Commerce

Play Episode Listen Later Jun 28, 2022 54:15


There has been buzz around web 3 and NFTs for a while, but are they useful for your brand? ? Roger Beaman of Novel, is the man with the answers! Novel is making web 3 accessible for brands everywhere. So if you've been waiting for a web 3 and NFT explainer, the wait is over, everything you need to know is right here! Tune in to learn:The difference between Web 1, Web 2, and Web 3 (20:10)How can brands utilize Web 3? (25:00)Breaking down the ways brands can utilize Web 3 and NFTs (31:20)How much of what's happening now will endure long term? (45:40)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Tune into this episode of Shopify Masters to learn: How to scale your DTC business on a budget Why Goldilocks avoids the “clearance crutch” and doesn't discount their products. The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they've made the numbers work.)Why the Goldilocks' co-founders decided it was important to register a trademark for their business name. For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast   

DTC Podcast
Ep 214: Death Wish Coffee's Will Critcher Spills The Beans

DTC Podcast

Play Episode Listen Later Jun 27, 2022 53:47


Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck Today we're caffeinating with Death Wish Coffee's Ecommerce Director Will Critcher. https://deathwishcoffee.com Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world's strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going. Will is a performance marketing veteran, so this podcast is filled with usable advice like: How team alignment on the retail side of the business has created a halo effect in the DTC world The Superbowl ad experience, and what it did for DeathWish Why their super-premium designation and tagline “the strongest coffee in the world” has been essential to their growth How the addition of a quick shop has exponentially increased the size and rate of their add-to carts And why Will would direct our $50K grant to a Pornhub test… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Unpacking the Digital Shelf
A Roadmap to DTC Turnaround, with Mehtab Bhogal, Cofounder, Karta Ventures

Unpacking the Digital Shelf

Play Episode Listen Later Jun 27, 2022 43:47


“We like the operational headache.” This quote from the conversation with Mehtab Bhogal, Cofounder of Karta Ventures, perfectly describes the grit and expertise it takes to make a living rescuing and reinvigorating distressed DTC businesses. Mehtab shared his turnaround process, how he evaluates opportunities, and his perspective on the current and future environment for DTC success as headwinds continue.

Wavebreak Podcast: Grow Your Shopify Store
How To Build A Loveable Brand That Connects With Your Audience with Michael Wieder

Wavebreak Podcast: Grow Your Shopify Store

Play Episode Listen Later Jun 27, 2022 37:50


Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing' over all else.In this episode you'll learn:How Michael approaches product seeding with celebrities and influencers by treating them like family.How Lalo tripled the size of their distributed team without hurting their family-first ethos.How to think about marketing holistically and better relate to your audience by talking to your customers.Michael Wieder is Co-Founder, President, and CMO at Lalo, a company making baby and toddler products you'll be proud to own.Links MentionedLaloLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,
How to Drive External Traffic to an Amazon Listing - Simple Affiliate Traffic for your Amazon Products with Farzad Rashidi

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

Play Episode Listen Later Jun 27, 2022 24:03


Most Amazon sellers spend 95% of their time ranking their products on Amazon itself. Of course that's a very very important thing to get right. But what if you could drive external traffic to your listing on Amazon? You could obliterate the competition - and they wouldn't even know why! Of course, many sellers try highly involved things including social media influencers. And yes - although it's a lot of work, done right it can give a big surge in traffic. The tragedy of this though is that the traffic may be impressive - but it's a one-off. It's a one-time traffic solution to an ongoing traffic problem. In other words, that isn't really much of a solution to boosting your Amazon ranking.  Instead, today  Farzad Rashidi of Respona  tells us simple but very powerful techniques to find exactly who to approach who can give you ongoing traffic. Traffic that can give you consistently increased sales, and boost your rankings each and every month. It turns out that it's all much simpler than you might think! What You'll Learn The simple ways to get Affiliate traffic for your Amazon Products How does everyone win when using on the Amazon A simple way to ID affiliates “listicle strategy” How to persuade bloggers to link to your DTC in order to get sales The Problem with Social media influencers are one-offs The Hidden Gem for Bloggers Freebies Get your free Respona outreach strategy hub at www.amazingfba.com/respona Free demo with Farzad himself

Off the Chain
#1021 Caitlin Long On Building A New Bank That Doesn't Rely On Leverage & Lending

Off the Chain

Play Episode Listen Later Jun 26, 2022 51:42


Caitlin Long is the Founder & CEO of Custodia Bank. In this conversation, we talk about all the liquidation in the crypto market, other factors that caused Bitcoin's price drop, the macro economy. Fed interest rates, and how long the bear market may last. We also break down Caitlin's company that is attempting to change the way banks are operated. ======================= FTX.US is the safe, regulated way to buy and sell Bitcoin and other digital assets. Trade crypto with up to 85% lower fees than top competitors. There are no fixed minimum fees, no ACH transaction fees, and no withdrawal fees.   FTX.US is also the only leading exchange that supports both Ethereum and Solana NFTs.   Download the FTX App today and use referral code “Pomp” to earn free crypto on every trade over $10. The more you trade, the more you earn. ======================= Crypto is all about giving the power back to the people and our sponsor, Pipe, is doing that in a big way. Pipe is the world's first trading platform that allows you to trade recurring revenue streams for up-front capital. And with Pipe's new API, companies with recurring revenue can build seamless, embedded financing options into their platforms. One of the most interesting uses for Pipe's new API right now is Compass Mining's “Mine Now, Pay Later” which powers payment plans on bitcoin mining hardware so more miners can start or scale with a smaller up-front investment. Whether you're looking for mining hardware or scaling any business with recurring revenue, check out Pipe to access growth capital with: No loans. No dilution. No restrictive covenants or warrants. Just growth on your terms And right now, Pomp Podcast listeners can access tens of thousands of dollars even millions fee-free for 12 months. Whether you are a bitcoin mining company looking to enable financing for your customers or a SaaS, DTC, or any business that has recurring revenue, sign up at http://pipe.com/pomp to start trading today. ======================= The number one name in NFT domains and the world's most powerful wallet are teaming up to bring something new to the crypto and Web3 world: That's right, Unstoppable Domains and Blockchain.com partnered to create NFT domain names ending in .Blockchain. It's the perfect ending to show that you're a believer in a decentralized future. The Blockchain.com community can get one, for free by siging up for the waitlist here. Free NFT domains provide all the benefits of premium Unstoppable Domains, including fee-free, lifelong ownership. Don't have a Blockchain.com wallet? No worries, these new domains are available to everyone for as low as $5. Either sign up for a free blockchain.wallet or visit  http://UnstoppableDomains.com to buy your domain today.

Off the Chain
#1020 When Will Bitcoin Miner Capitulation End? - BTC On-Chain Analytics

Off the Chain

Play Episode Listen Later Jun 25, 2022 9:36


In today's episode, I break down Bitcoin On-Chain Analytics. I'm usually joined by WiIl Clemente on Saturdays to discuss his research through articulating his weekly newsletter. Unfortunately, Will was unable to join us this week. Instead, I go through the Blockware Newsletter and discuss the on-chain data. In this weeks update, I talk about the Fed Funds Rate, Future Market Expectations, Miner Selling, The continued de-leveraging, and when the Bitcoin bottom may be in. To see the video with the corresponding charts referenced throughout the interview, go to my Anthony Pompliano YouTube Channel. ======================= Today's episode is sponsored by Abra. Based in California and backed by top VC firms, Abra is an all-in-one simple, secure app that allows you to trade over 110 cryptocurrencies, get 0% interest loans using your crypto as collateral and earn interest with up to 14% APY on stablecoins and 8.15% APY on Bitcoin.    Join nearly 2 million users by downloading Abra from the Google Play or Apple App store. If you download the app today, you will get $15 in free crypto once you fund your account.    You came, you invested — now conquer. ======================= The number one name in NFT domains and the world's most powerful wallet are teaming up to bring something new to the crypto and Web3 world: That's right, Unstoppable Domains and Blockchain.com partnered to create NFT domain names ending in .Blockchain. It's the perfect ending to show that you're a believer in a decentralized future. The Blockchain.com community can get one, for free by signing up for the waitlist here. Free NFT domains provide all the benefits of premium Unstoppable Domains, including fee-free, lifelong ownership. Don't have a Blockchain.com wallet? No worries, these new domains are available to everyone for as low as $5. Either sign up for a free blockchain.wallet or visit Unstoppabledomains.com to buy your domain today. ======================= Crypto is all about giving the power back to the people and our sponsor, Pipe, is doing that in a big way. Pipe is the world's first trading platform that allows you to trade recurring revenue streams for up-front capital. And with Pipe's new API, companies with recurring revenue can build seamless, embedded financing options into their platforms. One of the most interesting uses for Pipe's new API right now is Compass Mining's “Mine Now, Pay Later” which powers payment plans on bitcoin mining hardware so more miners can start or scale with a smaller up-front investment. Whether you're looking for mining hardware or scaling any business with recurring revenue, check out Pipe to access growth capital with: No loans. No dilution. No restrictive covenants or warrants. Just growth on your terms And right now, Pomp Podcast listeners can access tens of thousands of dollars even millions fee-free for 12 months. Whether you are a bitcoin mining company looking to enable financing for your customers or a SaaS, DTC, or any business that has recurring revenue, sign up at http://pipe.com/pomp to start trading today. =======================

The Story of a Brand
Saral - Six-Step Strategy for Influencer Marketing

The Story of a Brand

Play Episode Listen Later Jun 24, 2022 32:39


This episode is brought to you by Sendlane.   Brands just getting started with influencer campaigns don't necessarily need to budget a ton of funds toward the cause, says Yash Chavan, Founder of Saral, a tool designed to help emerging DTC brands build profitable influencer marketing campaigns.   Yash offers a six-step strategy for getting started, beginning with coming up with three to five core hashtags. Start by searching for related hashtags on YouTube, TikTok, and Instagram.   Then using those hashtags, find influencers with a following of between 3000 and 20,000. From those, scale your list down to 100 influencers. Email the prospects - don't DM them because those messages get buried, Yash says.   Make your pitch a personal one - don't copy and paste a message, he says. Be specific in your request. Pitch your product. Offer an affiliate deal. Send them the product. And then track the results.   "Everything's done for free: Email is free. Prospecting is free. Talking to them is free. Zoom is free," Yash says. "The barrier for entry is literally in your head. So get out of your head and start executing."   When Yash began building Saral, he talked with dozens of e-commerce founders along with influencer marketers, and everyone said they wanted the same thing - a platform. While Yash says all brands can use the Saral platform, emerging brands are the focus for now.   "We want to build for those and grow with those," says Yash, who's had a passion for early brands.   "One of my first jobs was at an early-stage startup. I was, I think, the fifth or the sixth employee there," he says. "A brand is more human. You relate to the founder, you relate to the team, to the message of the brand. So I think it's an exciting market for me personally."   Yash has words of wisdom for entrepreneurs like himself and those building a brand.   "Stop waiting for help or funding ... God helps those who help themselves," he says. "If you're an e-commerce company, you first need to go to your customers. See if there's a need for it. See if you can validate the same outcome without building a tool or without building a brand out of it. But then just start with the small steps, and you'll eventually compound that into something much bigger."   In Part 2, Yash talks about:   * Six steps to starting a social influencer program. * What parts of a social influencer program can be done for free. * Why building relationships with influencers will yield oversized results. * What the onboarding process is like. * Advice to fellow entrepreneurs.   Join Ramon Vela and Yash Chavan as they break down the inside story on The Story of a Brand.   For more on Saral, visit: https://www.getsaral.com/    If you want to get more best practices around influencer marketing, Yash is offering a “Free ebook” for listeners: https://offers.getsaral.com    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Saral - Influencer Marketing Tool for Emerging Brands

The Story of a Brand

Play Episode Listen Later Jun 24, 2022 34:04


This episode is brought to you by Sendlane.   Saral is an influencer marketing tool that can find any influencer's email as long as they're on Instagram, TikTok, or YouTube, says Yash Chavan, Founder of Saral. It's designed to help emerging DTC brands build profitable influencer marketing campaigns while avoiding losing money on traditional social media campaigns.   Before founding Saral, Yash worked as a growth consultant guiding product-oriented brands. As part of that work, he also found success in helping execute influencer marketing programs.   "I'm a marketer at heart, so I want to help other marketers and founders who want to do marketing and make influencer marketing easier for them," he says.   Truth be told, Yash says he's not comfortable with the term "influencer."   "If I become dictator, I'll just remove the word influencer from everybody's dictionaries because I hate the word influencer," he says. "It has a connotation of the kind of person who is just famous on Instagram for posting hollow content or something like that."   Yash prefers the terms "creator" and "ambassador" because it better describes the action of creating content focused on a brand.   He says that keeping track of creators is a tough chore, and existing tools in the market are expensive. Plus, the current tools privatized transactions over relationships.   "Saral is right now the only tool on the market that puts the relationship front and center as opposed to the transaction of it," Yash says. "I like to call it relationship-focused influencer marketing, where you look at the creator as a person first and not just like a one-time salesperson."   Yash insists that small brands can do influencer marketing similar to more prominent brands. It's an essential tool because traditional practices - like Facebook ads - no longer have the same impact.   "(If) Facebook was working as well as it was in 2016, 2017, then we won't be having this conversation," he says. "But I think because these bad ads and cheap clicks are now no longer cheap, people have to look at these other, more organic, more human forms of marketing. And that is why influencer marketing is shining."   In Part 1, Yash talks about:   * Gratitude to the Internet for providing him access and opportunities from his home in Mumbai, India. * An overview of the Saral influencer marketing tool. * His background as a growth consultant. * The difference between an influencer and an ambassador. * Why the need for a tool like Saral. * The downfall of Facebook ads.   Join Ramon Vela and Yash Chavan as they break down the inside story on The Story of a Brand.   For more on Saral, visit: https://www.getsaral.com/    If you want to get more best practices around influencer marketing, Yash is offering a “Free ebook” for listeners: https://offers.getsaral.com    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

DTC Podcast
Ep 213: AKNF - Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.

DTC Podcast

Play Episode Listen Later Jun 24, 2022 26:01


Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking. Work with Pilothouse ➝ https://pilothouse.co We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior. This podcast features Saul from Pilothouse Google as well as Taylor from Pilothouse's Meta Ads team discussing each of the platform's wins and failures when it comes to the evolving privacy landscape! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

NerdBrand
E113: DTC Branding, what is it?

NerdBrand

Play Episode Listen Later Jun 24, 2022 35:16


First, what is DTC? Direct To Consumer. This cuts the middleman out. That's the case in Drop Shipping. DTC is placing an order, and then you get it at your door. Did Google get it right?A DTC brand controls all parts of the selling experience. From manufacturing the product, marketing, and then selling it online directly to their target end-users. NOTE: Marketing is not BEFORE Brand here.DTC Examples: Dollar Shave Club Allbirds Moft Glossier DTC Branding is not marketing. It's about name recognition. I'll buy from a trusted store long before one that I've just discovered. Questions that some consumers are asking are things like “is it a good product?” “Will I get what I ordered?” If these are not true, you are not going to develop a trusted PROFITABLE DTC Brand. NO ONE cares about your story if your product sucks and the experience with your brand is terrible. There are over a thousand other choices, and you're never again it.How you start a DTC Brand is simple. Inspiration! This is the best I can explain. If you are going to sell T-shirts, that's not good enough. Go niche. Then develop your branding. This is all visual, audio, and olfactory elements of your brand. When I see, touch, and smell, what could make me think of your brand? Supply, Pricing, and Production is final.

The Story of a Brand
Abbott NYC - Fragrances Inspired by Beautiful Destinations

The Story of a Brand

Play Episode Listen Later Jun 24, 2022 43:23


This episode is brought to you by Sendlane.   Know one knows better than yourself what your brand or business is about, says Jose Alvarez, Co-founder of Abbott NYC, a company that makes clean fragrances inspired by beautiful destinations.   "I think the most powerful brands are authentic," Jose says. "In today's world, a lot of that authenticity comes from the founders and their beliefs and values."   Jose recalls the highs and lows of the brand's launch, calling it an "emotional rollercoaster." Meditation proved to be the key to coping with the pressure.   "I meditate in the mornings every day," he says. "I have a journal where I journal different thoughts, different ideas. I think having a co-founder or even a person you trust is advantageous. They can bounce ideas off. I found that that's helpful."   Forward momentum - "action" - is one of the most important things not only in business but in life in general, Jose says.   "It's quite easy to just stay in your head and get down on things," he says. "But nothing gets done in the world, your life, or your business if you don't take action."   Abbott NYC began with four fragrances: Mojave, Telluride, Sequoia, and The Cape. Jose says he likes to focus on a memory for a specific location when coming up with the scents. It can take three to six months to develop a new fragrance.   In Part 2, Jose talks about:   * Advice for fellow entrepreneurs starting a brand. * The importance of staying even-keeled. * How meditation helped with the stress of the startup. * The importance of having a trusted friend or co-founder to bounce ideas off of. * A look at the brand's products. * The process of creating a scent.   Join Ramon Vela and Jose Alvarez as they break down the inside story on The Story of a Brand.   For more on Abbott NYC, visit: https://abbottnyc.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
Abbott NYC - Fragrances that Transports You to the Natural World

The Story of a Brand

Play Episode Listen Later Jun 24, 2022 41:49


This episode is brought to you by Sendlane.   Jose Alvarez, Co-founder of Abbott NYC, started the brand because he believes nature is healing. The company makes clean fragrances inspired by beautiful destinations.   "Urban life is very stressful, and nature provides an escape for us to reconnect with ourselves," Jose says. "I also believe in the power of fragrances to transport you to a particular place, a memory, and I think we've all experienced that. When you do experience it, it's something very visceral, something very emotional. So I wanted to start a line of fragrances that transports you to the natural world."   Jose grew up in Nicaragua, surrounded by what he calls "very virgin nature." He fell in love with beaches and surfing in his home country. When he moved to New York City, he found that he came to miss nature, so he began traveling across the country and fell in love with the natural destinations around the U.S.   "All these destinations that I fell in love with ended up being the inspiration behind each one of our fragrances," he says. "I also wanted to ensure that we were protecting it - leaving Mother Earth in a better place than without it. So the first thing we did was ensure that all of our ingredients are sustainable."   For example, for the brand's sandalwood scent, a green synthetic ingredient is used instead of actual sandalwood, a tree that takes a long time to grow. Likewise, recyclable parts of grapefruit are used for the brand's Montecito scent. Even the products' glass containers and boxes are recyclable.   Another Abbott commitment is to avoid any ingredient that could adversely affect consumers.   "This means no parabens, no phthalates, no hormone disruptors, no carcinogens," he says. "If you look at most perfume ingredient lists, they'll just put all the perfume in alcohol. We list our full list of ingredients. We believe consumers should know what they're putting on their skins."   The idea for the fragrance line began with his travels. Jose and his co-founder Michael Pass used trips to escape their high-pressure careers. A shared passion for fragrances led them to connect the dots.   In Part 1, Jose talks about:   * Gratitude to his first boss out of college, which gave him a shot working on Wall Street even though he lacked the traditional Ivy League credentials. * Our emotional connection to nature. * His childhood in Nicaragua and how moving to New York changed his perspective. * How he fell in love with natural destinations around the United States. * The need to make products with sustainable ingredients. * The brand's work with charities. * The need to make scents unisex. * How he and his co-founder turned travel into a brand. * How their career success to date helped them gain an advantage with potential investors. * How he re-engaged the creative side of his energy.   Join Ramon Vela and Jose Alvarez as they break down the inside story on The Story of a Brand.   For more on Abbott NYC, visit: https://abbottnyc.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

Wine Road: The Wine, When, and Where of Northern Sonoma County.
Jess Poshepny Vallery Director of DTC, Hospitality & Marketing Communications at Trione Vineyards and Winery

Wine Road: The Wine, When, and Where of Northern Sonoma County.

Play Episode Listen Later Jun 23, 2022 32:55


Wine Road Podcast Episode 152 Sponsored by Ron Rubin Winery Episode 152 | Jess Poshepny Vallery Director of DTC, Hospitality & Marketing Communications at Trione Vineyards and Winery. We sip on some amazing Sauvignon Blanc and learn the history of the Trione Family and how Jess got into the wine business. Plus what's new at Trione and what tasting experiences await you. Wine of the Day: Trione 2021 Reserve Sauvignon Blanc, Russian River Valley Item of the Day: Sonoma Magazine Fast Five: Pulled Pork Sandwich from Kathy Harshbarger at Jeff Cohn Cellars Podcast Sponsor: Ron Rubin Winery SHOW NOTES 0:56 Wine of the Day 2021 Trione Reserve Sauvignon Blanc from Russian River Valley 2:08 New black & gold labels for the Reserve wines. 3:35 History of the Trione family and how the winery started. And the historic old stone winery building. 6:50 How Jess got into the wine business. Her awesome Sr. Project about the industry launched her on her way. Started at Trione in 2008. 13:05 Experiences available at Trione by appointment and walk-ins. Most popular is the 2 hour Bocce Wine and Cheese Experience. Also have the Library Wine Experience in the Club Room overlooking the vineyards, and Wine Flights for 2 people featuring five wines. 19:24 Jess recommends her favorite things to do and see in our area. The Coast and the Redwoods are not to be missed. 22:33 Jess's favorite caterer— Tim Vallery from Peloton Catering, of course! 23:50 Fast Five Recipe – Pulled Pork Sandwich from Kathy Harshbarger at Jeff Cohn Cellars Ingredients: 4lb pork shoulder. Olive oil. Dry Rub—kosher salt and black pepper, cayenne, garlic powder, celery salt, cumin. Directions: Slather the pork butt with olive oil, Mix the rub ingredients together and rub into the pork. Place in foil blanket in a 400 degree oven for 30 minutes. Then reduce oven heat to 300 and cook for another 3 and a half hours. Pair with Jeff Cohn Zinfandel. 26:44 Item of the day—Sonoma Magazine, a great resource for visitors and locals alike. 29:05 Beth getting lots of email and listeners who want some updated itineraries – stay tuned, new itineraries coming soon. 29:43 Ron Rubin is sponsoring our podcast once again for the next year! Thank you Ron Rubin-we so appreciate you! 30:00 Six years ago today we started the podcast in the Wine Road warehouse. 31:31 SPECIAL OFFER: 2 for 1 tasting at Trione. Just tell them you heard it on the Wine Road Podcast. Links Trione Vineyards and Winery Peloton Catering Sonoma Magazine Ron Rubin Winery Credits: The Wine Road podcast is mixed and mastered at Threshold Studios Sebastopol, CA. http://thresholdstudios.info/

Results Junkies
From Brick And Mortar To DTC. An Interview With Kolkata Chai

Results Junkies

Play Episode Listen Later Jun 23, 2022 64:03


Paul and Ed are sitting down with Ani Sanyal of Kolkata Chai.  Kolkata Chai is one of Paul's portfolio companies that he also advises.  It's a perfect example of a company that, as Paul says, is at the intersection of "offline and online".  Kolkata Chai has a brick and mortar location in New York City and a thriving DTC business.  Ani spends an hour with Paul and Ed breaking down Kolkata Chai's growth plans.If you've got a comment or question for the show, you can e-mail us at show@resultsjunkies.com.  You can find Paul and Ed  online @paulsingh and @pizzainmotion.

Making Marketing
'People want to talk about sex': Maude founder Éva Goicochea on growing a modern sexual wellness brand

Making Marketing

Play Episode Listen Later Jun 23, 2022 39:56


Maude is trying to redefine the sexual wellness space. The brand -- which sells condoms, lubricants and vibrators, in addition to other products -- has been growing its presence and business over the years. It first began as a direct-to-consumer brand, but is now sold in stores like Sephora. According to founder and CEO Éva Goicochea, the company is only getting started. Maude began as a predominately DTC business in 2018. But Goicochea said she focused early on getting the word out -- and making sure people understood the brand properly. This included getting press pieces out before launch, as well as reaching out to hotels to carry the products. "We found like-minded partners when it comes to hotels and made a giant list on Airtable and started reaching out to them," Goicochea said. What does like-minded mean? "We partnered with hotels that had that design-bent," she said. For those hotels, they likely already had say, condoms, but they hadn't yet found companies that branded sexual wellness products like Maude. For those hotels, said Goicochea, "[the products] needs to be high quality because there's this trust barrier." With this strategy, Maude has continued to grow. The brand is now available in 33 countries and is continuing to grow its product line. Much of its success, said Goicochea, is based in brand identity. "We had this thesis," she said, "that [intimacy products] should be approached in this really unified de-stigmatized way." This, said Goicochea, is resonating with customers. And now the focus is on growth -- albeit, profitable growth. With that, Maude is looking to expand its domain. The focus this year, she said, is on product launches and expanding into new markets. She added, "it's retail next year."

Culture Factor 2.0
Medha Parlikar: Web3 Blockchain Does Not Exist without Web2

Culture Factor 2.0

Play Episode Listen Later Jun 23, 2022 38:58


Medha Parlikar is co-founder and CTO of CasperLabs. She has more than 30 years of tech experience and is considered one of the top women in blockchain. She started working with technology in the early 1980's, building computers in the basement. For the past two decades, she has been delivering production SaaS software for large companies including Adobe, Omniture and Avalara. Medha excels in building high-functioning technical teams, and inspiring them to deliver solutions that solve customer problems. Medha holds a Bachelor's Degree in Computer Information Systems and Programming from Coleman College.CasperLabs is committed to supporting the next wave of blockchain adoption among businesses and providing developers with a reliable and secure framework to build private, public and hybrid blockchain applications all guided by open-source principlesWhat was the impetus for designing this? Was it missing for enterprise and smaller businesses? And did you build it yourself?How do you de-mystify and de-stigmatise blockchain for businesses? What are the nuances that work so well with SaaS that make it uniquely perfect for companies moving from Web2 to Web3?And the recent downturn in the market, how did that affect conversations with your clients?Medha Parlikar, TwitterCasper Labs, Twitter Medha Parlikar, LinkedinHolly Shannon's WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, TwitterWatch Culture Factor and VaynerNFT#casper #protocol #software #enterprise #disintermediate #brands #ecosystem #business #governance #offer #deliver #infrastructure #CasperLabs #Adobe #omniture #avalara #opensource #DAO #caspernodesoftware #publicnetwork #DEVxDAO #ConsenSys #dotto #governance #datasovereignty #mp3.com #riaa #BLOCKv #smartmedia #nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #smartcontracts #bitcoin #nftartist #nftcollectors #eth #ethereum #youtubers #tiktok #instagram #reels #branding  #entrepreneur #coach #consulting #zerotopodcast #podcast #jobsearching #thoughtleader #thoughtleadership #startapodcasttoday #startapodcastalready   #experiences #experientialmarketing #companyculture #employeeengagment #community #peertopeer #decentralizedeconomy

eCommerce Evolution
Episode 195 - 7-Figure YouTube Ad Framework with Brian Moncada

eCommerce Evolution

Play Episode Listen Later Jun 22, 2022 46:09


As you know, I'm no stranger to YouTube ads. It's been an obsession of mine since 2016.  But, I love talking shop and swapping ideas with other YouTube ad experts.  My guest today is Brian Moncada. He and his team run YouTube ads for other marketing legends like Frank Kern, John Asaraf, and others. Brian knows his stuff! Brian has worked mostly with info marketers and influencers. We work almost exclusively with DTC brands. So our combined perspective on YouTube ads is pretty powerful.   Here's a look at what we cover: Brian's ad framework. How to harness intent-based targeting. How to create urgency and scarcity. Why most YouTube ads fail.

Keep Optimising
Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagne from J7 Media

Keep Optimising

Play Episode Listen Later Jun 22, 2022 37:54


Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content –aka UGC. We're discussing what the FOUR types of UGC ad should be using are, where to put them in the sales funnel, how to create them, tips for great video and optimisation and a fair bit more Facebook Ad insight on top of all that as well! Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The Story of a Brand
BelliWelli - For the Low FODMAP, Plant-based, Gluten-free Diet

The Story of a Brand

Play Episode Listen Later Jun 21, 2022 37:38


This episode is brought to you by Sendlane.   It's a mix of ingredients - and omission of others - that go into the products from BelliWelli, including cutting down on short-chain carbs that are poorly digested, says Katie Wilson, Co-founder of BelliWelli, a brand that makes snack bars for those who suffer from digestive issues.   Katie says that making the products compatible with the Low FODMAP diet and plant-based and gluten-free are the top three goals.   "I knew that if we could achieve all three, I could look you in the eye and tell you you will have this bar, and you will not suffer gut consequences later," she says.   Katie says the products aren't gimmicky - there is no hero ingredient. There's a base dough into which new flavors, fruits, and chips are added. She adds that some ingredients - like caramel - aren't on the Low FODMAP diet, so that's not a flavor the brand can offer.   To that end, the brand has both taste testers and gut testers.   "If 20 people can't stomach it right with sensitive guts, we can't launch that product because that's part of the promise," she says.   The brand's core flavors as of today are lemonade, chocolate, cinnamon swirl, fudge, brownie, birthday cake, and a blueberry muffin. Some additional flavors are exclusive items; once they sell out, they don't always come back.   In Part 2, Katie talks about:   * The composition of the brand's products. * Why some flavors, such as caramel, aren't options for BelliWelli. * The lack of a big "hero ingredient." * The need for gut testers. * The core set of flavors. * A tour of the website. * Where you can find the brand's products.   Join Ramon Vela and Katie Wilson as they break down the inside story on The Story of a Brand.   For more on BelliWelli, visit: https://belliwelli.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

The Story of a Brand
BelliWelli - Delicious Products for the Gut-Challenged Community

The Story of a Brand

Play Episode Listen Later Jun 21, 2022 37:40


This episode is brought to you by Sendlane.   BelliWelli makes snack bars and treats that are safe for those with stomach or digestion issues, says Katie Wilson, Co-founder of BelliWelli.   Stomach issues are more common than most people think, Katie says.   "My favorite thing to say to anyone is go ask five people in your life willing to be kind of honest with you if they suffer from daily gut issues or gut issues, period, and you will be shocked," she says. "It's going to be at least four out of five. I can promise you that."   Katie's career didn't begin in the food marketplace or anything related to digestive health. Instead, she developed gut issues during her career path working for matchmaking companies. Traditional treatments didn't help, so she turned to help in Facebook groups and found tens of thousands of people just like her. Eventually, her husband came to the rescue and hired a food scientist and dietician who were charged with developing the perfect IBS-friendly chocolate chip cookie. A brand was born.   "It seems like we found the right product at the right time and the right community," Katie says.   Katie says many of the critical decisions have come from the gut-challenged community, including the name of the business, the brand's tagline, and every flavor that BelliWelli has launched to date.   "I tend to think of our customers like friends. I never find myself using the word customer," she says. "I think of them in terms of how would I treat my best friend?. Every customer deserves to be treated that way."   In Part 1, Katie talks about:   * Gratitude to three executives at Nordstrom, including the CEO, who took 30 minutes to go over an idea that Katie pitched them when she was working there as a teenager. * A 100-foot overview of the BelliWelli brand. * Her career background. * How her gut issues began and her reaction to traditional treatments. * The development of the brand's first cookie. * How the community plays an essential role in many brands' decisions.   Join Ramon Vela and Katie Wilson as they break down the inside story on The Story of a Brand.   For more on BelliWelli, visit: https://belliwelli.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

DTC POD: A Podcast for eCommerce and DTC Brands
#201 - Jonah Reider, Founder PZAZ: Shaking Up The Energy Industry

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jun 21, 2022 59:51


Jonah Reider is an NYC based chef, entrepreneur, and writer for Food & Wine. Prior to starting Pzaz, Jonah made a name for himself cooking meals in his dorm room at Columbia which turned into famed supper club and boutique condiments brand, Pith. Jonah hosts the bi-monthly column “Supper Club” at Food & Wine magazine, and has contributed to GQ, Vice, the Food Network, and more around the food & hospitality space. He's also collaborated with several major brands like Gucci, Hermes, Land Rover, and The New Yorker to create unique dining experiences. Now Jonah is entering the CPG startup world and building an energy empire called Pzaz. Jonah joins DTC Pod to talk about his launch, developing product and form factor, brand positioning, local retail distribution strategy, and how to make a big impression in a crowded CPG landscape.Highlights:32:04 - 32:28Embrace every part of your productPzaz is not a flavor first brand in the sense that I don't want people to buy it because they think it's the most delicious, delicate, unique flavor they've tasted. It's functional first. And we don't have paragraphs and paragraphs on our website about all the functional ingredients. It's functional in that it wakes you up. If you want to wake up and you don't want a beverage or you can't have a beverage, this is the product for you.35:54 - 36:51Most Subscriptions Get This WrongWe only sell subscriptions on our website. If you don't want to subscribe, if you cancel your subscription, that's fine.  I'm not here insisting on having the lowest churn rate of all time. We'll catch you somewhere else on Amazon, Go Puff, at the bodega. That subscription version of purchase needs to be so distinct and rewarding from any other type of purchase, you need to get, you know a giant Pzaz tattoo when you order from Pzaz.com. You need to get a little zazz chain to wear on your neck that connects to the cap so you can take it out on your third order. There should be a real reason to join that DTC community for everyone who comes into the fold. And if they don't, we'll still keep them as part of our digital community and solicit content that really raises up the amazing retailers who are carrying us in their stores44:03 - 44:55The Ultimate IRL Launch StrategyWe're at multiple parties going on in the city, multiple clubs, music venues, sporting events,  private parties, art openings, you name it there there will be someone with a backpack of Pzaz putting these tubes out in the bathroom, at the check in counter, at the bar, wherever you might stumble upon it. We have a little, all the energy drink companies have cars. Red Bulls got the Mini Cooper. Monsters got this big truck. We have a single electric scooter sort of like you know in New York they're called Revels, and we've decked it out. It's it's ridiculously zazzy. It looks like this office. It's bright yellow. It has like ludicrously bright rainbow lights, a huge Pzaz flag. And we have  people driving this scooter every hour of every day of the summer.”50:21 - 50:54Should New Brands Use Distributors?The vast majority of their revenue from just a few huge companies that sell massive quantities, but are giving the distributor a tiny, tiny, tiny percentage. So they'll take on, like almost any. They'll take on plenty of new brands and not really push you at all, not help that much, take a lot a lot of your margin. And I didn't want to get caught in that. And I also I think I wanted to have some experience at launching, really understanding what it means to hit the pavement and deliver product and deal with people saying no.56:34 - 57:31Every Startup Needs a Laser FocusConsumer packaged goods in the energy space are really missing a cultural moment and an opportunity to explore new form factors, delivery mechanisms, and of course, branding. And we have a lot of interesting new product ideas, new avenues to take to approach this mission. But  I would say we're, I am and I try to have our whole team aligned on this, really keeping ourselves quite laser focused on launching and remembering what our key objectives are. We want to be in stores, doing well, building a community and driving digital interactions that everybody finds valuable and exciting and fun. And, that's what we're really focused on. So I hope anyone listening who's made it all the way to the end of this. Get your ass to Pzaz.com. This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jonah Reider- CEO of Pzaz.comRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

In Clear Focus
In Clear Focus: The Direct To Consumer Playbook with Mike Stevens

In Clear Focus

Play Episode Listen Later Jun 21, 2022 27:15


In Clear Focus: Our guest is Mike Stevens, the author of The Direct To Consumer Playbook: The stories and strategies of the brands that wrote the DTC rules, this month's Bigeye Book Club selection. Reflecting stories from the founders of Tails.com, Huel, and Casper, Mike shares valuable insights about what works in the DTC space today. IN CLEAR FOCUS listeners can claim a 20 percent discount on The Direct To Consumer Playbook at KoganPage.com by using the promo code BIGEYE20 at checkout.