Podcasts about DTC

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Best podcasts about DTC

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Latest podcast episodes about DTC

Making Marketing
Dr. Squatch gets bought, Parachute store closures & a mid-year check in on 2025's biggest stories

Making Marketing

Play Episode Listen Later Jun 28, 2025 45:19


On this week's Modern Retail Podcast, senior reporters Melissa Daniels and Gabriela Barkho begin with a rundown of this week's news. Kicking things off is an analysis of Unilever's $1.5 billion acquisition of men's personal care brand Dr. Squatch. Next is a look at DTC bedding brand Parachute closing the majority of its stores to refocus on e-commerce and core products. Finally, a roundup of all the sales retailers are launching to compete with Prime Day(s), including deals from Walmart, Target, Best Buy, and Kohl's. Then for this week's featured segment (20:58), they get into some of the biggest forces shaping retail this year. There's a number of external factors impacting brands, and so many changing consumer behaviors that have led to a challenging environment, with May spending figures showing a slowdown and declining consumer confidence. Daniels and Barkho get into the trends shaping this environment like the deal-hungry shoppers, boycotts and -- of course -- tariff policy.

Future Commerce  - A Retail Strategy Podcast
“Five Thousand Years” Only Brands Survive

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Jun 27, 2025 24:17


A replay from VISIONS Summit: NYC featuring Future Commerce Co-Founder Phillip JacksonWhat happens when you bury the essence of an entire civilization fifty feet underground? Live from VISIONS Summit: NYC, Future Commerce co-founder Phillip Jackson takes us on an archaeological journey through time capsules—from the monuments of the Westinghouse's World's Fair to NASA's Golden Record floating through space. Through the lens of these cultural artifacts, we explore a provocative thesis: that commerce is culture, and in five thousand years, only brands will survive to tell our story.What We Buy Buys Us BackKey Takeaways:Commerce is culture: What we buy literally buys us back, shaping who we become as individuals and societiesBrands as time capsules: Companies like Westinghouse and Panasonic have created some of history's most comprehensive cultural documents through their time capsule projects, and brands are the most central figures in these critical containersThe psychology of consumption: Repeated exposure through performance marketing mirrors the spreading activation theory that drives curiosity and attitude formationCultural permanence: In an era of synthetic reality and AI, time capsules may represent the last authentic artifacts of human civilizationIn-Show Mentions:More from VISIONS Summit: NYCWestinghouse Time Capsules (1938 & 1968) - World's Fair, Flushing Meadows, QueensTime Capsule location in Flushing Meadows-Corona ParkPanasonic (Matsushita Electric) Time Capsule EXPO '70NASA's Voyager Golden Record ProjectThe "Story of the Westinghouse Time Capsule" bookVoyager Golden Record contents and imagesThe supermarket image on the Voyager Golden RecordAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

My Amazon Guy
The SHOCKING Truth About Amazon's EMAIL MARKETING Gap

My Amazon Guy

Play Episode Listen Later Jun 27, 2025 5:14


Send us a textMost Amazon brands miss out on long-term growth by ignoring simple email marketing tactics. Collecting emails and sending smart follow-ups increases conversions and customer lifetime value.Need help setting up email marketing? Book a call with us and get it done right: https://bit.ly/4jMZtxu#EmailMarketing #AmazonSellers #EcommerceGrowth #CustomerRetention #amazonstrategy Watch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBTimestamps00:00 - Why Email Marketing Is Ignored by Most Brands00:24 - How Email Increases Conversion and Lifetime Value01:00 - Best Bully Sticks' Email Strategy Around Pet Deals Day01:40 - Collecting Emails with Product Inserts02:30 - How Brands Shift Buyers from Amazon to DTC03:00 - Spin-to-Win Email Capture Example03:40 - Email Content Must Offer Real Value04:20 - Why Amazon Brands Should Focus on Email in 202505:00 - How My Amazon Guy Helps Brands Scale-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How a Simple Message and Smart Ops Built a $150 Million Brand

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Jun 26, 2025 33:01


How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.For more on Life Is Good and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The Story of a Brand
1 Commerce - How to Win at Omnichannel Without Losing Your Mind

The Story of a Brand

Play Episode Listen Later Jun 26, 2025 74:19


In this episode, I had a powerful and insightful conversation with Eric Kasper, the founder of 1 Commerce. Eric isn't just building another ecommerce platform—he's building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face.  We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey became the foundation of a platform that helps brands scale across channels with real support. What stood out to me most is Eric's unique mix of humility and depth. He's not here to sell a system—he's here to partner with founders, guide them through complexity, and help them make smarter decisions.  Whether you're overwhelmed by Amazon, unsure about Walmart, or just trying to manage profitability across retail and DTC, this episode is packed with real talk, proven advice, and actionable strategies. Here are some key moments from the episode: * How Eric scaled from a garage to nearly $100M—and what broke it all apart   * Why the way you build matters more than what you build   * The #1 mistake brands make when entering marketplaces (and how to avoid it)   * A real-world case study: going from a $10M Shopify store to 8 retailers and 60% growth   * How 1 Commerce blends software + strategy to help founders sleep better at night   Join me, Ramon Vela, as I listen to the episode and hear how one founder's experience is now empowering hundreds of others. Whether you're a DTC brand, B2B company, or omnichannel operator, there's something in here for you. For more on 1 Commercet, visit: https://1-commerce.com/story-of-a-brand If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper. Visit the link above.

Honest eCommerce
Bonus Episode: Shifting from Reviews to Smarter CRO Tools with Jeremy Horowitz

Honest eCommerce

Play Episode Listen Later Jun 26, 2025 27:40


Jeremy Horowitz is the Managing Partner of Because Ventures and the creator of Let's Buy a Biz!, a media brand and private equity-backed content engine built to make ecommerce M&A more transparent, data-driven, and founder-friendly. Because Ventures is a private equity search fund focused on acquiring and scaling Shopify brands and apps, while Let's Buy a Biz! documents what it actually takes to grow Top 1% ecommerce businesses.Before launching either venture, Jeremy worked across every layer of the Shopify ecosystem from scaling high-growth DTC brands like Lumi, to leading growth at top-performing Shopify apps like Gorgias. His on-the-ground experience gave him a front-row seat to what really drives retention, profit, and valuation. Now, through Because Ventures, Jeremy applies that knowledge to acquire and operate ecommerce businesses with sustainable margins and focused stacks.Whether debunking the myth that “every brand needs subscriptions,” tracking the 84% adoption rate of email/SMS across $1M+ stores, or predicting which app categories will consolidate over the next five years, Jeremy brings a deep analytical lens to ecommerce strategy. He shares insights from crawling 103,000 Shopify stores, explains why most loyalty programs fail, and urges founders to simplify their tech stack before adding complexity. His story is a masterclass in using real data, not hype to guide business decisions.In This Conversation We Discuss: [00:40] Intro[00:55] Scaling DTC brands to eight figures[02:03] Expanding beyond Shopify Plus assumptions[04:18] Filtering out inactive and duplicate stores[05:05] Highlighting the top 10 most used apps[09:08] Focusing on what actually drives growth[10:56] Comparing native vs third-party app adoption[12:23] Spotting analytics as a breakout category[14:11] Explaining why real CRO starts at $5M+[16:49] Spotting support as an underused category[18:29] Unpacking the subscription model myth[22:47] Auditing app stacks to save thousandsResources:Subscribe to Honest Ecommerce on YoutubeEcommerce Social Impact Fund because.ventures/index.htmlInsider analysis of the largest Ecommerce brands' financials letsbuyabiz.xyz/Follow Jeremy Horowitz linkedin.com/in/jeremyhorowitz1If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

TD Ameritrade Network
Swartz: Expectations Low for NKE Earnings This Quarter, Guidance More Important

TD Ameritrade Network

Play Episode Listen Later Jun 26, 2025 5:03


David Swartz says this will probably be a very difficult quarter for Nike (NKE) as the company looks to turn things around under a new CEO. He says "we haven't really heard anything yet" about tariffs impacting Nike's business, but does say most of its production comes from Southeast Asia. David believes the biggest issues aren't tariffs, but instead its relationships with wholesale partners and revamping its DTC business.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

Pharma Intelligence Podcasts
Post-BIO Podcast: Thoughts From The Frontlines

Pharma Intelligence Podcasts

Play Episode Listen Later Jun 26, 2025 41:50


Join Scrip editors Mandy Jackson and Mary Jo Laffler and Pink Sheet editor Sarah Karlin-Smith as they discuss the general mood at the recent BIO International Convention in Boston and around the current US economic and biopharma policy environment in general, along with other key topics at BIO including vaccines, deal and financing and the rise of China's innovation. https://insights.citeline.com/scrip/conferences/bio/post-bio-podcast-thoughts-from-the-frontlines-ID7TBPASUFG4HKFSH56TK44DUM/ https://insights.citeline.com/pink-sheet/conferences/bio/post-bio-podcast-thoughts-from-the-frontlines-VGDKPJ2QQRBV5B6TY36ROPKE4Q/ Time stamps (0:45) Economic and policy environment in the US (2:50) BIO leadership surprisingly open about the industry's challenges, and willingness to call out Trump government (4:20) Most-favored nation policy proposal: storm in a teacup or existential threat (7:57) DTC sales: new opportunities to sidestep middlemen? GLP-1s leading the way (10:52) Impact of FDA staff cuts and changes on regulatory practices and policy, and on biopharma companies (16:47) Reaction of vaccine companies, health providers, insurers and other stakeholders to ACIP panel dismissal and policy uncertainty (22:27) Climate for biopharma dealmaking and financing; demand for assets (27:28) Advice for startups in challenging times (29:49) China's biopharma industry in the ascendant (33:27) Rare diseases policy, regulation and industry focus (38:15) Priorities for BIO

Uncensored Direct Marketing
Stripe Settings That Sabotage Your Upsells

Uncensored Direct Marketing

Play Episode Listen Later Jun 26, 2025 23:51


Why Stripe Declines Upsells & How to Fix It: Optimize Your Funnel for More ConversionsIf your upsells are getting declined—especially after the front-end sale goes through—this episode is a must-watch.

Selling on Amazon with Andy Isom
#460 - Amazon Isn't The Business. It's the Acquisition & Distribution

Selling on Amazon with Andy Isom

Play Episode Listen Later Jun 25, 2025 4:43


Most sellers treat Amazon like the whole business. But the smart ones know it's just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale.   If you're ready to build something bigger than just an Amazon store, this episode is your roadmap.   Request your Free Amazon Brand Audit at www.weavos.io

The Story of a Brand
Little Spoon - How to Build a Brand Parents' Trust

The Story of a Brand

Play Episode Listen Later Jun 25, 2025 49:49


As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today's modern parent.  I had the joy of sitting down with Angela Vranich and Ben Lewis, co-founders of Little Spoon, and discussing how they're not just reinventing kids' nutrition, but also rethinking how to meet families where they are—with convenience, trust, and transparency. In this episode, we delve into how Little Spoon evolved from a fresh baby food concept into a comprehensive platform that supports children through every life stage. Ben and Angela opened up about the power of content and community, why innovation is never one-size-fits-all, and how they've balanced growth with a clear-eyed commitment to mission-driven impact. Here are a few highlights from our conversation: * How Little Spoon used DTC to unlock deep consumer insights—and turn them into innovation   * The role of education and content in building trust with millennial parents   * Expanding product lines while staying laser-focused on ingredient quality   * Why every piece of the business, from packaging to partnerships, is built for scale and emotional connection   * Their perspective on what it takes to truly grow with your customer, not just sell to them   Join me, Rose Hamilton, Founder of Compass Rose Ventures, in listening to the episode to learn how this duo is rewriting the playbook on family nutrition—and what every brand can learn from their approach. For more on Little Spoon, visit:  https://www.littlespoon.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Limited Supply
S12 E12: Listener Mailbag: Hiring Marketers, AI Takeover & Influencer Strategy

Limited Supply

Play Episode Listen Later Jun 25, 2025 34:12


You've got questions. Nik's got answers.  In this Listener Mailbag, Nik answers questions about hiring, AI tools, video ads, and more. How do you assess Marketers when you decide to bring someone onto your team? Why are Triple Whale and Motion The Next Big Things in DTC? What's the deal with Shopify themes? Get ready for open source, creator-lead bots in ecom. Plus, think you need video to run paid ads? Think again. Nik gives the blueprint for making static ads work, how to analyze ad funnel performance in Meta, and what role UGC (especially founder-led) still plays in 2025. And, Nik outlines tiered strategies for scaling $20M+ brands. That's a TON of money—put it into something that moves the needle.  Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ  And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.

Ecommerce Coffee Break with Claus Lauter
5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Jun 25, 2025 22:20 Transcription Available


In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing. Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns.Topics discussed in this episode:  Why mobile emails need clear designsHow visual emails increase engagementWhat makes pop-ups boost listsWhy email frequency drives revenueHow CTAs enhance email clicksWhat DTC email mistakes to avoidWhy testing pop-ups for revenueWhy emotional emails create impactLinks & Resources Website: https://www.bedfordmarketing.co/LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/X/Twitter: https://x.com/BallinFilGet access to more free resources by visiting the show notes athttps://tinyurl.com/55r7hxvwMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

Minds of Ecommerce
The Secret to Subscription-Only Success in the DTC Wellness Space With Adam Gillman

Minds of Ecommerce

Play Episode Listen Later Jun 25, 2025 19:35


Adam Gillman is the Co‑founder and President of Hiya Health, a children's wellness company that reimagines kids' vitamins by delivering sugar‑free, transparency‑focused nutrition through clean, science‑backed products. A seasoned entrepreneur, Adam has built and scaled consumer‑facing businesses in health and fitness, including CycleHouse. Motivated by his experience as a father, he teamed up with Darren Litt to disrupt the gummy vitamin market, creating Hiya's signature chewables using real food ingredients and recycling‑minded packaging. Under his leadership, Hiya has grown into a fast‑scaling, subscription‑based brand that drew the attention of USANA, which acquired a controlling stake in late 2024.  In this episode… Many brands invest heavily in influencer marketing, yet few see consistent, scalable growth. Despite having access to creators and content, campaigns may fall short due to misaligned messaging, lack of authenticity, or a focus on short-term wins. How do you build a long-term influencer strategy that converts and drives sustainable revenue? Adam Gillman, an expert in DTC growth strategy, shares how his team scaled a wellness brand by rejecting surface-level influencer tactics and instead focusing on creator relationships rooted in trust, relevance, and storytelling. Adam emphasizes selecting influencers not by follower count but by credibility with niche audiences, especially in sensitive markets like children's wellness. He advises brands to set clear creative guardrails while allowing influencers freedom in tone and delivery and to always tie campaigns to measurable, ROI-driven offers. By prioritizing authentic partnerships over ad placements and building a strong subscription model, Adam reveals a playbook for long-term customer retention and predictable growth. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Adam Gillman, Co-Founder and President of Hiya Health, about scaling with influencer-led marketing. Adam shares how authenticity outperforms reach, why UGC isn't always effective on-site, and how a subscription-only model lessened Hiya's market risk. Other highlights include creator compliance strategies, performance-focused partnerships, and long-term brand loyalty.

The Brand is Female
Designing a brand that does good, daily; with evolvetogether's Cynthia Sakai

The Brand is Female

Play Episode Listen Later Jun 25, 2025 33:29


In this episode of The Brand is Female, Eva Hartling sits down with Cynthia Sakai, founder of evolvetogether, the elevated personal care brand that took the world by storm with its mission-driven, design-forward essentials.Launched at the start of the pandemic with a medical-grade face mask that quickly became a celebrity favourite, evolvetogether has since grown into a full line of high-performance products for daily life—combining sustainability, science, and style.-Cynthia shares her journey from launching her first company at 18 to building Vita Fede, a luxury jewelry brand, and now creating a globally loved personal care company rooted in purpose. In this conversation, she breaks down:-The early days of evolvetogether and what led to its explosive growth-How her fashion and jewelry background informs her approach to product and brand design-The strategies behind building a loyal community through both DTC and retail-Why creating products that are beautiful, functional, and responsible is more than a brand philosophy—it's a personal missionTune in to hear how Cynthia is making everyday essentials anything but ordinary.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

En.Digital Podcast
Escalar marcas digitales en 2025: producto, cultura y AI – con Trafilea, BeLevels y Jorge Cano

En.Digital Podcast

Play Episode Listen Later Jun 25, 2025 40:40


¿Qué hace que una marca digital realmente crezca y perdure en 2025? En este episodio, exploramos las claves con dos expertos del ecommerce global. Jorge Padrino, desde Trafilea, explica cómo una compañía 100% remota pasó de Uruguay a facturar más de $300 millones en EE.UU. Isabel Cucalón, de BeLevels, comparte cómo triplican ventas gracias a una red de médicos y creadores de contenido 

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Liquid Death's $1 Billion Dollar Anti-marketing Strategy

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Jun 24, 2025 44:31


VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

If I Was Starting Today
How This MIT Grad Launched an 8-Figure Shopify Brand – with Aman Advani - The Shopify Growth Show (#8)

If I Was Starting Today

Play Episode Listen Later Jun 24, 2025 37:39


Most founders talk about comfort. Aman engineered it. His Shopify brand took a pain point, added performance tech, and scaled to 8-figures.Aman Advani didn't plan on launching a DTC fashion brand. But after hating his own suits while working in consulting, he co-founded Ministry of Supply - a menswear company built around comfort, performance, and design. In this episode, he breaks down how they launched with a viral Kickstarter, found product-market fit fast, and scaled through relentless product iteration.If you're trying to build a differentiated Shopify brand, this episode is packed with tactical gold.Key Topics Covered:Launching on Kickstarter: strategy, messaging, and momentumEngineering product-market fit from real pain pointsWhy Ministry of Supply doubled down on performance materialsGrowing a fashion brand with DTC + retailCEO-level shifts: what Aman had to learn (and unlearn)If you're building a Shopify brand that solves a real problem — follow The Shopify Growth Show for weekly founder playbooks and tactical episodes.Resources:Aman AdvaniMinistry of SupplyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth Show

Honest eCommerce
335 | Pivoting to Services to Scale With Your Team | with Lucy Jeffrey

Honest eCommerce

Play Episode Listen Later Jun 23, 2025 28:27


Lucy Jeffrey is the founder of Bare Kind and Candid Founders, two purpose-driven brands built from a mission to make commerce more meaningful. Bare Kind is a bamboo sock company that donates 10% of profits to save the animal featured on each sock, while Candid Founders is both a YouTube channel and growth agency helping consumer brands scale on Faire, a leading B2B wholesale marketplace.Before launching either company, Lucy worked in banking and began experimenting with ecommerce by selling reusable straws, t-shirts, and other sustainable products. Her viral turtle-themed content and strong brand mission helped Bare Kind stand out in the crowded DTC space and grow into a seasonal powerhouse, with 70% of revenue landing in Q4. But with a growing team and cash flow challenges, Lucy co-founded Candid Founders to help other brands succeed on Faire while smoothing Bare Kind's revenue curve.Whether scaling to 1,000+ retail accounts, turning her backend team into a profitable service business, or shutting off paid Meta ads to improve profit margins, Lucy brings a sharp, experimental mindset to Ecommerce. She shares insights on building sustainable DTC brands, making wholesale work, and running two businesses with her husband without relying on outside capital or paid ads. Her story is a masterclass in founder adaptability.In This Conversation We Discuss:[00:40] Intro[00:55] Launching with purpose before product clarity[02:50] Choosing a name that allows you to pivot[03:40] Starting with dropshipping to test demand[05:37] Hiring help before scaling ad spend[08:09] Comparing traction between early SKUs[10:07] Electric Eye, Social Snowball, Portless, Reach & Zamp[16:29] Avoiding traps in commoditized markets[18:48] Educating retailers to build trust fast[22:25] Listening to demand before launching services[24:07] Turning internal wins into client services[26:22] Plugging the DTC and wholesale channelsResources:Subscribe to Honest Ecommerce on YoutubeFaire growth agency that helps brands thrive candidfounders.com/Comfy, vibrant animal socks that save the world's animals barekind.co.uk/Follow Lucy Jeffrey linkedin.com/in/lucy-jeffreySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Dos Marcos
Helix Goes Retail. Brooklyn Goes Viral. And 3Z Buys Southerland? CEO John Merwin Unpacks the Moves

Dos Marcos

Play Episode Listen Later Jun 23, 2025 42:50


3Z Brands CEO John Merwin returns to The FAM Podcast to talk about the future of mattress retail. From Helix's brick-and-mortar rise to the viral impact of Brooklyn (his daughter and the brand), and the surprising acquisition of Southerland—a legacy wholesaler—Merwin reveals how the lines between DTC and traditional retail are being redrawn.

Critical Mass Radio Show
Critical Mass Business Talk Show: 1600th Episode - Ric Franzi Interviews Angelo Ponzi, Fractional CMO & Author of 'The Strategy Blueprint' (Episode 1600)

Critical Mass Radio Show

Play Episode Listen Later Jun 23, 2025 35:14


Applauded as a seasoned marketer who focuses on what matters for companies: their brand, strategy, growth, and ultimately ROI, Angelo Ponzi has been a valuable asset to various businesses on a global and national scale. Angelo's experience spans from start-ups to mature companies and their services and products in all stages of their lifecycle, from inception to implementation. He's worked with B2B, B2C, and DTC brands, from semiconductors, manufacturing, and SaaS solutions to apparel, retail, and food/beverage, including ice cream. Angelo's senior-level experience in sales, marketing, branding, strategic planning, and market research is coupled with being a collaborative, detail-oriented, and holistic strategic thinker who puts his client's needs first and believes strongly in using market research to better understand the market dynamics in which a client competes. He thinks outside the box and creates whole new ways of thinking. An exceptional marketer and brand expert, he is dedicated, ethical, and devoted to delivering a successful outcome for every client. Angelo's "superpower" in delivering success is his grasp of market research and using the insights it yields to develop successful strategies and plans. He is comprehensive in everything he does and has had years of management and on-the-ground experience in all aspects of marketing. When not at work, Angelo enjoys hiking, golf, traveling, and many other activities with his wife and three grown children. He is also a musician and has played in bands since he was young. He even played with 80's rockers Eddie Money, Mike Reno of Loverboy, and Alex Ligertwood of Santana. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

DTC Podcast
Ep 519: Bootstrapping Revel Bikes: From Carbon Suspension Innovation to Acquisition

DTC Podcast

Play Episode Listen Later Jun 23, 2025 42:40


Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of DTC Podcast, Adam Miller, founder of Revel Bikes, shares how he bootstrapped a premium mountain bike brand — solving product complexity, managing cash constraints, and scaling to global distribution with only minimal paid marketing.Why it matters:Bootstrapping high-cost inventory with home equity linesBuilding authenticity through storytelling and PRTurning earned media into sales on long buying cyclesAligning team & culture around product passion, not spreadsheetsKnowing when to say no to big orders to preserve customer trustHighlights:Launch day success propelled by dual Pinkbike + EnduroMag reviewsLicensed a breakthrough suspension patent as product foundationFused retail credibility with DTC growthCustomer service = primary growth engineNavigated exit with alignment to partner sharing long-term visionDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Intro and Revel's untraditional marketing approach02:00 Adam's early entrepreneurial journey in cycling06:00 Bootstrapping Revel with home equity and roommates09:00 The launch strategy: PR, product obsession, and authenticity12:00 Why community and lifestyle drove growth16:00 What made Revel bikes different: Suspension and design19:00 How Evergreen content and reviews outperformed paid ads22:00 Managing explosive growth and demand26:00 Turning down a $980K order to focus on customer experience30:00 Selling the business: The decision and process34:00 Post-acquisition transition and CEO handoff39:00 Reflections, purpose after exit, and what's nextHashtags#DTCPodcast#RevelBikes#FounderStory#EcommerceGrowth#OutdoorBrands#BootstrappedBusiness#ProductMarketing#BikeIndustry#DTCMarketing#CustomerExperience Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

The Startup CPG Podcast
Founder Feature - Fane He and Kyle Nguyen of The Lucky Ox

The Startup CPG Podcast

Play Episode Listen Later Jun 20, 2025 30:08


In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Fane He and Kyle Nguyen, co-founders of The Lucky Ox, a Vietnamese-inspired beverage company. They share the story behind their flagship salted lemonade, the cultural roots and personal meaning behind the brand, and how their backgrounds in fashion and design have shaped a product that stands out both on shelves and online.From launching with glass bottles and navigating DTC logistics, to building a wholesale business one account at a time—often hand-delivering orders across New York City—Fane and Kyle discuss the challenges and unexpected wins of growing a beverage brand with limited resources but unlimited creativity.They also explore how The Lucky Ox is resonating across diverse culinary spaces and why authenticity has been their strongest differentiator.So, what are you waiting for–listen now!Listen in as they share about:Authenticity Over Trend-ChasingUnique Brand Identity & DesignBootstrapped Hustle & Grassroots GrowthDistribution & DTC ChallengesRetail and Sales StrategyMentorship and Startup CPG SupportCommunity, Mentorship, and Startup CPGEpisode Links:Website: https://luckyox.co/ LinkedIn: https://www.linkedin.com/in/fane-he/ LinkedIn: Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Future Commerce  - A Retail Strategy Podcast
Rewind: Don't Say Metaverse

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Jun 20, 2025 53:32


Welcome to Future Commerce Rewind, where we compare stories in commerce today to episodes from the archives. This week, we're playing back VISIONS speaker Justin Breton's 2024 episode on Walmart Realm.When Walmart entered immersive digital experiences, it wasn't chasing hype—it was rethinking how the brand shows up in everyday digital life. In this rewind from August 2024, Justin Breton, Director of Brand Experiences, shares how Walmart Realm launched as a gamified marketplace blending culture, commerce, and creativity.Since then, Walmart has scaled its virtual ambitions with “Walmart Discovered” on Roblox, real-world commerce in gaming, and the debut of “Walmart Unlimited.” What began as an experiment is now central to Walmart's immersive commerce strategy.CTRL+ALT+CARTKey takeaways:Walmart Realm was never about conversions; it was about discovery. Today, Walmart's investments in platforms like Roblox and Spatial have validated that focus, with real-world commerce now integrated directly into those ecosystems.Justin avoided the term "metaverse," even when it was a buzzword. Instead, his team focused on familiarity and ritual, and that framing holds up. The strategy now connects digital shoppers with creators, brands, and immersive experiences they already love.Walmart has scaled its creator-driven experiences, including collaborations with Drew Barrymore and Netflix, helping drive co-created virtual spaces that reflect real-world partnerships.The early embrace of immersive storytelling now informs Walmart's content commerce and livestreaming efforts, with shoppable moments and branded narrative arcs that feel more like cultural touchpoints than retail plays.With new initiatives like Walmart Unlimited and its expanded Spatial footprint, Walmart is setting the stage for a generation of consumers who see shopping as play, story, and community.Justin joined the lineup of speakers at VISIONS Summit: NYC this summer. Subscribe to our newsletters and check out our recap on Insiders to catch highlights from the event.Associated Links:Explore Walmart RealmCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Secrets To Scaling Online
The $6M Amazon Brand They Ruined—Now I'm Rebuilding It From Scratch

Secrets To Scaling Online

Play Episode Listen Later Jun 20, 2025 25:39


Send us a textWhat happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?That's exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio's first European acquisition. But here's the twist: Ben got the brand back. And now, he's sharing the *entire resurrection journey in public.In this no-BS episode of **eCommerce OS Fast Track**, we break down:The inside story of selling to Thrasio and what really went downThe operational chaos that led to the brand's collapseWhy most Amazon aggregators failed (and what founders can learn)How Ben is rebuilding the brand with radical transparencyTactical moves for DTC revival, email capture, content, and CXWhat *NOT* to do when scaling through acquisitionWhether you're building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben's story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.Hit the bell to follow the full turnaround in real time.

DTC Podcast
Ep 518: CCPA/CPRA Explained - What Every Ecommerce Tech Manager Must Know | AKNF

DTC Podcast

Play Episode Listen Later Jun 20, 2025 36:19


Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse's Technical Manager Richard about the expanding impact of California's CCPA/CPRA and evolving privacy laws across North America.Key moments to listen for:CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians' data, or data‑sale revenue ≥50%Multi‑state comparison – VA, CO, CT, and others have their own compliance standardsCompliance tooling deep dive – Shopify solutions (ConsentMo, Pandectis, SecurePrivacy) for banners, data access, and opt‑outsTracking vs. consent – Even server‑side tracking must respect opt‑outsCase study – A client lost 58% of Analytics data but only 4% of purchases after adding full compliance toolsFuture of data consent – How PIPEDA, GDPR-like shifts, and AI‑driven consent profiles are shaping privacyThis episode is essential listening for ecommerce and tech managers who need to navigate privacy law demands without compromising growth and analytics integrity.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why eCommerce brands should care about CCPA02:55 – Overview of CCPA and CPRA regulations05:10 – Penalties for non-compliance with California privacy laws08:30 – Thresholds that trigger CCPA enforcement11:05 – What personal data qualifies under CCPA14:00 – Which US states have privacy laws beyond California17:00 – How to make your Shopify store CCPA compliant20:15 – Server-side tracking and compliance limitations23:30 – Real client example: Data loss vs purchase impact27:50 – Impact of consent banners on analytics and conversions31:10 – Managing existing customer data for compliance34:10 – The future of personal data and AI-managed privacyHashtags#consumerprivacy#ccpa#ecommercelaw#dataprotection#cpra#shopifycompliance#usprivacylaws#servertracking#retargeting#googleanalytics Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter

Wine Talks with Paul Kalemkiarian
If You Can Sell Coke, Can You Sell Wine? Courtney O'Brien Explains.

Wine Talks with Paul Kalemkiarian

Play Episode Listen Later Jun 19, 2025 55:35 Transcription Available


Sometimes when you speak to a consultant, you get consultant gobeldy gook. I can't tell you how many consultants I hired along the way at the WIne of the Month Club, but suffice it to say, most did not perform as expected. Why? Because selling wine is different than anything else in the world.   Courtney O'Brien is different. She knows wine, she knows branding and she brings corporate America along for the ride. If you're looking for a lighthearted yet informative take on this episode of Wine Talks with Paul K, here's a quick summary with a wink: This episode is like a masterclass in beverage branding—with a side of humor and plenty of entrepreneurial reality checks. Paul Kalemkiarian sits down with Courtney O'Brien, a seasoned beverage veteran whose resume runs the gamut from water (Evian) to soda (Coca-Cola) and finally to wine (Gallo). She's done it all—from “chief bottle washer” to innovator and now, consultant helping wine brands rise above the “product” level to become true brands. Key takeaways from their chat: Brand vs. Product: Courtney suggests most wines are “products”—not brands. A brand, she says, is more than the stuff in the bottle, it's an idea that people can connect with and rally around. (If your wine label just says “red,” you might want to call Courtney.) From Big Beverage to Boutique Bottles: Courtney shares laughs and learnings from corporate giants (Evian, Coca-Cola) to navigating the regulation-laden world of alcoholic beverages at Gallo. Spoiler: Half her marketing tricks from soda didn't work in wine because wine has A LOT more rules. What's the hardest for wine entrepreneurs? It isn't always what you expect. Sometimes longtime winemakers come to her saying, “Help! Sales are flat, my DTC costs are sky-high, and I don't even know who's drinking my stuff—other than my mom.” Courtney's advice? Before you chase TikTok fame or try to ride every trend, ask yourself what you actually want to achieve. (Pro tip: “Sell more wine” doesn't count until you know to whom, why, and how much.) Innovation means different things: Want to slap your fancy Napa cab in a can? Considering non-alcoholic offerings? Courtney says: it depends. Know your brand, your consumer, your goals—then you can decide if canned Merlot or non-alc Bordeaux makes any sense. The Experience Matters: Paul and Courtney agree that great wine is about more than taste—it's about the memories made, the story told, and the setting. (Whether that's a luxury tour in France or just a really fun dinner with friends and family.) There are laughs about management consulting, fun asides about industry legends fronting bottles in grocery stores, and a nice splash of advice for anyone dreaming of turning their wine project into a lasting, meaningful brand. In short: If you want your wine to be more than a commodity, make sure it tells a story, stands for something, and—above all—know who you're talking to and why. And maybe leave the TikTok dances until after you've figured that out. #winepodcast #winetalks #courtneyobrien #paulkalemkiarian #wineindustry #winemarketing #brandbuilding #winebusiness #corporatewine #wineinnovation #beverageindustry #winenews #entrepreneurship #brandstrategy #winelover #wineconsulting #dtcwine #winebrands #winestrategy #womeninwine  

DTC POD: A Podcast for eCommerce and DTC Brands
#358 - The AI Ad Strategy Every DTC Brand Needs in 2025 feat. Bestever CEO Apoorva Govind

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jun 19, 2025 52:05


Apoorva Govind is the founder and CEO of Bestever, a platform focused on helping brands and marketers generate ad creatives powered by real performance data and advanced AI models. With a background spanning technical roles at Apple, Uber, and Nvidia, Apoorva brings unique insights into the intersection of technology and growth marketing.In this DTC POD episode, Apoorva and Blaine discuss how the AI toolkit for advertisers is evolving, the reality behind AI-generated ads, and why strategic inputs—not just rapid content production—drive sustainable brand results. Apoorva outlines how Bestever AI analyzes existing ad data to identify winning creative elements, then automates the production of new assets using the latest AI models. The episode also covers practical advice for early-stage brands on managing creative ops, what workflows will look like as AI video matures, and the future role of platforms like Meta in creative automation.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Apoorva's background at Apple, Uber, and Nvidia2. The early vision and pivot of Bestever AI3. The role of AI in modern creative production4. Ad creative strategy vs. pure output volume5. Measuring ad performance with data-driven insights6. Practical workflow tips for early-stage brands7. When and how to leverage agencies8. How to analyze competitors and learn from top-performing brands9. Demystifying AI video: state of the tech in 202510. Building workflows to leverage multiple AI models11. How Meta and other platforms are automating creative12. The importance of creative analysis and transparent reporting13. Future trends for agency and brand marketersTimestamps00:00 Intro and Apoorva's technical background01:19 Apoorva's early career at Apple, Nvidia, and Uber03:04 Apoorva's take on Apple's iOS 26 glassmorphic UI and focus on AI06:09 Security, future, and mass adoption of self-driving cars13:30 Transition into ad creative, Bestever AI's founding, and early pivots18:31 How Bestever AI analyzes ad data to inform new creative20:49 Current state and skepticism around fully AI-generated ad content23:44 Meta's push toward creative automation26:56 Ad creative strategy for early and scaling brands35:24 How Bestever AI helps brands diagnose and double down on winning ads43:07 The reality of AI video: what's possible now and what's coming next46:18 Investing in workflows and abstraction layers for future-proof creative ops50:14 Where to connect with Apoorva and learn more about Bestever AIShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokApporva Govind - CEO and Founder of BesteverBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Digital Velocity
Episode #82 - Culture That Converts: Unlocking Brand Loyalty Through Purpose with Mark Maynard

Digital Velocity

Play Episode Listen Later Jun 18, 2025 32:45 Transcription Available


In Episode 82 of the Digital Velocity Podcast, Erik Martinez is joined by consultant and hospitality industry veteran Mark Maynard for a conversation that bridges the gap between high-touch restaurant experiences and high-scale direct-to-consumer businesses. Mark shares hard-won lessons on building brands that customers love and teams that perform. This episode reveals how purpose, culture, and emotional connection can drive performance across industries, from jazz clubs to ecommerce storefronts. Leaders will gain actionable takeaways on: How to define and live a brand purpose that attracts the right customers and employees The hidden cost of misaligned culture in fast-scaling businesses Why customer experience is emotional — and how it can differentiate commoditized products Lessons from hospitality that translate directly to brand loyalty and retention Whether you're leading a lifestyle brand, scaling a DTC startup, or optimizing customer experience in a competitive space, this episode offers cross-industry wisdom on how to build purpose-led companies that grow with heart and impact. Linkedin - Mark Maynard Maynard Consulting

The Story of a Brand
ByHeart - Rebuilding Infant Formula from the Ground Up

The Story of a Brand

Play Episode Listen Later Jun 18, 2025 69:41


Every once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that's exactly how I felt talking to the co-founders of ByHeart.  In this episode, Ron Belldegrun and Mia Funt, Co-founders of ByHeart, guide us through their remarkable journey to reinvent infant formula from the ground up, driven by science, transparency, and a deep conviction that parents deserve better options. From building their manufacturing facility to conducting one of the most extensive clinical trials in over 25 years, their story isn't just about disrupting a category; it's about raising the standard for an entire industry. If you're a founder, parent, or just someone passionate about what modern CPG brands can stand for, this conversation is packed with inspiration and actionable wisdom. Here are a few highlights from our conversation: * Why building their manufacturing was a necessity, not a strategy * The science and transparency behind their patented, breast milk-inspired formula * How community, parent feedback, and clinical trials fueled meaningful innovation * What it takes to challenge 100 years of industry status quo * Why ByHeart believes the future of infant nutrition is about access, evidence, and trust Join me, Ramon Vela, in listening to the episode to learn how this team built one of the most important—and personal—brands in modern consumer health. For more on ByHeart, visit: https://byheart.com/ If you enjoyed this episode, please leave The Story of a Brand Showa rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you're stuck selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.  https://1-commerce.com/story-of-a-brand

Limited Supply
S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)

Limited Supply

Play Episode Listen Later Jun 18, 2025 38:11


How do you build a powerful, parent-first brand in one of the most emotionally charged industries?  In this episode of Limited Supply, Nik goes behind the scenes with Sam Springfield, Senior Director of Content at Bark, the parental controls tech company helping families navigate the digital world.  Sam breaks down why Bark prioritizes educational storytelling over fear-based messaging, and how they produce high-performing social, blog, and video content—including launching their own podcast. How do you leverage these things for brand awareness? How do you get these avenues to convert? Plus, Sam shares some hot takes on why not every trend is worth chasing, how brands can minimize revision hell with freelancers, and why AI won't replace marketers—it'll just make us smarter and faster. And, Nik and Sam reveal what's overrated in the DTC space.  Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Future Commerce  - A Retail Strategy Podcast
[DECODED] The Power of AI-Enabled Ambition

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Jun 18, 2025 55:26


Positionless marketing isn't just a framework—it's a return to how work once was: flexible, intuitive, and deeply human. In this episode, Phillip, Pini, and Optimove's VP of Product, Shai Frank, unpack how cultural mindset, military experience, and generative AI converge to create teams that move with speed and creativity.Listen to decode how technology and ambition together can strip away organizational friction, empower self-sufficient marketers, and dramatically improve customer experience. It's not about removing roles—it's about removing blockers.Key TakeawaysPositionless marketing is more cultural than structural. It's not about tearing down departments—it's about cultivating people who take initiative without waiting for permission. That mindset, modeled after Israeli military culture, is what truly drives speed and creativity."Big-headedness" is a feature, not a flaw. Shai introduces the idea of “big-headed” employees—those who embrace ambition without being told—as essential to modern teams. In fast-paced orgs, initiative is a strategic asset.Creative execution is no longer gated. With tools like Optimove's Canvas and embedded brand controls, marketers can produce polished, on-brand campaigns without relying entirely on designers or developers.CRM is shifting from broadcast to orchestration. Instead of blasting segments, marketers can now trigger context-aware journeys that consider history, behavior, and optimal timing—raising the bar for customer experience.AI isn't about acceleration alone—it's about ambition. When friction is removed from creative and technical processes, teams don't just move faster—they aim higher.Key Quotes“Being small-headed means you're just an order-taker. A big-headed person says, ‘You asked for A and B, but I saw it also needed C and D, so I did that—and prepped for E.' That's what we look for.” – Pini Yakuel“Who said the first message should be the one you send? We don't want to serve the first—we want to serve the best.” – Shai Frank“If it used to take eight weeks to get a campaign out, now it might take two days. That frees up time to actually be creative.” – Shai Frank“If you don't create good customer experiences, people will leave. This isn't a moral imperative—it's survival.” – Shai FrankAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Navigating Sports Business
121. Ahmed Darwish - NESN

Navigating Sports Business

Play Episode Listen Later Jun 18, 2025 40:09


Navigating Sports Media: Ahmed Darwish - CMO at NESN - leads marketing for one of the most well-known and successful RSNs in the country. As business models shift across media, they are finding ways to reach more fans, including their DTC platform, NESN 360.   He also shares trends and predictions for NESN, for baseball, and for sports media in general.   Timestamps: 4:00 - DTC and Distribution 14:00 - Having multiple teams on the platform 16:15 - Marketing tactics 22:05 - Baseball predictions 26:15 - Ahmed's career path 37:30 - Rapid Fire Questions   Book Recommendation: The Gene by Siddhartha Mukherjee   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Brand Growth Heroes
Smol but mighty: The CGO & CMO Fueling this £44M Disruptor in Homecare

Brand Growth Heroes

Play Episode Listen Later Jun 18, 2025 52:52


What's the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth officer does and how they work alongside a chief marketing officer.In this episode of Brand Growth Heroes, Fiona digs into that exact question with two of the most strategic minds behind one of the UK's most successful DTC brands, smol. Neil Campbell is Chief Growth Officer, and Hilary Strong is Smol's Chief Marketing Officer. Together, they break down how they work in tandem to scale a brand that's grown to £44M in sales, without relying on traditional advertising or a big retail presence.Neil and Hilary explore how customer lifetime value, subscription retention, and channel strategy combine to build a high-repeat-rate, mission-led brand. They also discuss how Smol segments its audience, turns data into action, and balances performance marketing with long-term brand building.If you've ever wondered how to move from organic to scalable growth—or whether it's time to bring in more senior commercial firepower to your team, this conversation will give you both the strategic context and the practical next steps. You'll hear how Smol has built a brand so loved that customers travel across the country just to meet the team in person and why they're still holding off on going big in retail despite the temptation.This episode is packed with real-world insight, actionable strategy, and a glimpse into what modern DTC growth leadership really looks like. Enjoy!Useful Links:smol websiteConnect with Neil CampbellConnect with Hilary StrongFollow smol on Instagram & FacebookA small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Stop Scrolling, Start Scaling Podcast
184. Pt 2: 5 Must-Know Q3 Marketing Strategies - Product Business Edition

Stop Scrolling, Start Scaling Podcast

Play Episode Listen Later Jun 18, 2025 18:17


The most successful Q4s start with smart strategy in Q3—and that means starting now. In this episode, Emma dives deep into the specific marketing moves product-based businesses must make in Q3 to hit major revenue goals by the end of the year. Whether you're a DTC brand, a wholesale product business, or part of a product-focused marketing team, this episode is your blueprint for getting ahead, before your competitors do. From holiday campaign planning to email list segmentation, Emma shares tactical strategies that align with real buyer behavior this time of year. She also explains why the cozy fall aesthetic begins way earlier than you'd think, and how to use that to your advantage. If you want your Q4 sales to soar, this is the episode to get you there. Listen in as Emma explains: Why Q3 is the true start of holiday campaign season How to ride the “cozy content” trend starting in August The critical back-to-school microseason you shouldn't ignore And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

If I Was Starting Today
One Product. $100M Brand. with Bear Handlon - The Shopify Growth Show (#7)

If I Was Starting Today

Play Episode Listen Later Jun 17, 2025 41:16


No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand.Born Primitive started as a niche apparel side hustle — now it's one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationally lean machine, and turned authenticity into his biggest marketing weapon.If you're building a brand in a competitive space, this is a blueprint in niche ownership and brand discipline.Key Topics Covered:The mindset shift from side hustle to full-time founderBuilding a resilient supply chain as a bootstrapped brandUsing rejection to sharpen focus and fuel growthBranding lessons from a founder-led businessThe role of military discipline in running a lean Shopify brand  Resources:Shopify Growth SchoolGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter

SheLeads with Carly
WTF Moments, Delusional Optimism, Failing Publicly and Going Direct to Consumer with Sara Cullen (Founder/CEO, GEM)

SheLeads with Carly

Play Episode Listen Later Jun 17, 2025 45:29


Sara Cullen is the founder and CEO of GEM, a pioneering brand creating the first real food vitamins. Sparked by her own health challenges and a frustrating experience in the supplement aisle, Sara took a hands-on approach to nutritional science. Before launching Gem, she was part of the Venture for America Fellowship and previously started Plant Water, a CBD beverage brand.In this episode, Sara shares how her upbringing on a farm shaped her maker mindset, lessons learned from a failed first startup, and why she believes true founders must be “delusionallyvely optimistic.” She talks candidly about navigating solo entrepreneurship, fundraising over $22M, hiring effectively, and the realities of building a company while raising a newborn.Where to find She Leads:Apple PodcastsWebsiteSpotifyYouTubeInstagramX (Twitter)Where to find Carly:LinkedInX (Twitter)Where to find Sara:LinkedInWhere to find GEM:InstagramGEM websiteReferenced:Sara Blakely: https://www.linkedin.com/in/sarablakely27/Venture for America: https://www.linkedin.com/company/venture-for-america/In this episode, we cover:(1:22) Growing up on a farm and childhood influences(5:09) Pivoting majors at Cornell(6:28) Being practical vs. the dreamer(9:14) Joining Venture for America(12:33) The lessons from founding Plant Water(16:25) The health crisis that inspired GEM(19:28) Finding the conviction to launch(22:57) Balancing taste with nutritional function(25:23) Operating as a DTC brand(26:27) The greatest challenges working on GEM(28:49) Remote work challenges and culture trade-offs(33:35) Advice for CPG founders on venture capital(39:36) Juggling motherhood and leadership(41:34) Redefining success

The Exit - Presented By Flippa
Fortune Favors the Brave: How Lisa Jones is Building a $50M Exit with Kindness, Grit & Systems

The Exit - Presented By Flippa

Play Episode Listen Later Jun 16, 2025 32:32


Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you'll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit: Lisa Jones, founder and CEO of Shecom, shares her raw and powerful journey from frustrated corporate employee to seasoned entrepreneur with three exits—and a $50 million goal in sight. After being fired just shy of her probation period, Lisa launched her first business and never looked back. She reveals the hard lessons from early ventures, emphasizing the need for systemization, profitability, and eliminating key-person risk. Now building her “golden ticket” company, Shecom, Lisa leads with vulnerability, kindness, and mission-driven culture, rallying her all-female team around a shared vision. She stresses the power of community, first-party data, and recurring revenue in scaling a sustainable DTC brand. With painful missteps—like nearly going broke on a Bali holiday—behind her, Lisa urges founders, especially women, to get financially literate and think bigger, sooner. Her motto? “Fortune favors the brave.” And she's boldly proving it. -- Lisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Lisa is most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is now busy building SHE-com, a global empire for women with e-commerce brands with a community of over 40,000 with a team of 45. Lisa on LinkedIn: https://www.linkedin.com/in/lisa-jones-shecom/ Website: https://shecom.co/ -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

DTC Podcast
Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

DTC Podcast

Play Episode Listen Later Jun 16, 2025 35:54


To Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how a major global brand (Barilla) reimagined Back to Nature with a bold rebrand strategy anchored in nostalgia, joy, and simple ingredients. Hear why shifting from a plant‑based tagline to a "Better‑For‑You Remix of Classics" helped unlock broader consumer appeal, fortified by skinnier SKU range and sharp creative decisions.

Selling on Amazon with Andy Isom
#450 - Your Offer Sucks (And That's Why You're Stuck)

Selling on Amazon with Andy Isom

Play Episode Listen Later Jun 15, 2025 8:58


Great products on Amazon don't sell themselves. Great offers do.   In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn't compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear.   Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.   Best of all, grab a free audit of your offer at www.weavos.io   Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com  

Future Commerce  - A Retail Strategy Podcast
Everyone Is Lying to You: The Trad Wife Industrial Complex

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Jun 13, 2025 47:39


Bestselling author and journalist Jo Piazza is best known as the host of the Under the Influence podcast, which boasts over 25 million downloads. Piazza is the author of the upcoming thriller Everyone is Lying to You, which dissects the rise of ‘trad wife' influencers and the multi-billion-dollar industry built on selling idealized domesticity.Drawing on her background in investigative journalism, which has covered everyone from Donald Trump to mommy bloggers, Piazza reveals how traditional values have become the latest form of performance marketing.Nostalgia As a Business ModelKey takeaways:"Everyone is lying to you. They're creating a magazine; they're creating a TV show. Most of this is not their real life. When you look at it like it's actually media and not a glimpse into someone's window, I think then you can let go of some of the guilt and the shame, but you're still going to buy the shit." - Jo Piazza [10:40]"The funniest thing about trad wives is they're encouraging all of these women to quit their jobs and rely on a man. I'm like, where are all these rich men that just want to make enough money to support a family? The average male income is something around $60,000 and the average American household spends $70,000. So the math does not add up in this equation." - Jo Piazza [19:12]"You can now rent entire houses for your influencer content. You can rent out a house with the beautiful kitchen and the pristine countertops. You can even rent a bathroom that's beautiful for your get-ready-with-me routine. And then [you can] shoot all of your content in it for one day. It's not your actual freaking house, but no one knows that." - Jo Piazza [13:31]"We're all brands. We're all trying to create something online. I'm very honest about this. I want people to buy my damn books. And so that means I have to post on social media." - Jo Piazza [26:35]Associated Links:Order Everyone Is Lying to You by Jo PiazzaCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Winning With Shopify
The Shopify Tech You Need To Fuel Business Growth! Ft Rebel Cheese

Winning With Shopify

Play Episode Listen Later Jun 13, 2025 46:21


In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover:- Why Rebel Cheese's Shark Tank moment was just the beginning.- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.- Lessons learned from early technical decisions, including those sneaky shipping costs.- His approach to app selection (hint: not everything in the Shopify App Store is gold)!- How AI is reshaping daily operations, and what tools he's excited about right now.Whether you're a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn't come from cows, this episode is full of insights you won't want to miss

The Story of a Brand
Bugaboo - The Future Belongs to Adaptable Brands

The Story of a Brand

Play Episode Listen Later Jun 12, 2025 55:18


Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that's precisely what I found in my conversation with Jeanelle Teves.  As Chief Commercial Officer at Bugaboo, she's not just driving growth; she's redefining what it means to build a global lifestyle brand rooted in purpose, innovation, and real human connection. In this episode, we talk about what it takes to evolve a premium product line while staying close to the needs of modern families.   Jeanelle shares her insights on balancing DTC with retail, leading with authenticity, building globally relevant strategies, and why empathy belongs at the core of every great product and team culture. Here are a few highlights from our conversation: * Why performance marketing is powerful—but brand is what builds long-term loyalty   * How Bugaboo leads with sustainable product design that's meant to be repaired and reused   * The importance of retail and DTC as complementary, not competitive, channels   * How global expansion succeeds when local nuance meets consistent brand identity   * What it means to lead with authenticity and create space for others to thrive   Join me, Ramon Vela, in listening to the episode to hear how Bugaboo is helping shape the future of premium CPG through innovation, purpose, and people-first leadership. For more on Bugaboo, visit: https://www.bugaboo.com/us-en If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you're stuck selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  OFFER: As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper. 

XChateau - Navigating the Business of Wine
Helping wineries run better businesses w/ Ashley Leonard, Innovint

XChateau - Navigating the Business of Wine

Play Episode Listen Later Jun 12, 2025 49:41


Drawing on her background in winemaking and Silicon Valley, Ashley Leonard, Founder and CEO of Innovint, has developed a modern platform that tracks everything from the vineyard to the bottle.  From getting granular with COGS to automating TTB compliance, Innovint gets the winery out of spreadsheets and into a modern, cloud-based, mobile-centric system. This system is designed to accomplish Innovint's mission: Helping wineries run better businesses. Detailed Show Notes: Innovint overview - mobile-driven winemaking platform, tracks and manages all winemaking options, and automates compliance>600 winery clients (~80% of wineries still using Excel)92% of clients in North America, 8% InternationalMission: helping wineries run better businessesTTB requires reporting for producers >500 cases4 productsGrow - vineyard tracking platform from the winemaker's lens; phenology dates, yield estimates, applications, harvest scheduling, historical trendsMake - winemaking from fruit reception to bottling; work enablement platform with digital work ordersFinance - tracks all costs associated with making wine, final COGS; the finance team applies overheadsSupply (2025 launch) - case goods management, inventory tracking, integrates with DTC platforms & distributors, has allocations as a planning toolHas open APIs; integrates with TankNet and VinWizard for winery automation, receives data back for actions taken; integrates with quality control labs (e.g., ETS) and can take action more quicklyCore benefitsKey differentiator: profitability per SKU and true COGS/product (w/o Innovint, calculated once per year)Efficiency, working smarter, better decision making, and more transparencyReporting to be able to manage qualitySome wineries use data to track carbon footprint (e.g., water use, weight of glass)Reduces the risk of an auditCompliance reporting (e.g., TTB 5120, export reports) - Gloria Ferrer went from 3 people over 2 days to 15 minutes for 1 personLarger wineries tend to have more tangible benefitsDomaine Chandon saved $75k annually by making the workflow paperlessPatz & Hall saving 40 hours/monthOnboarding5-step self-serve process (vineyard sources, lots, volume, vessels, current inventory) takes a couple of days for small wineriesPremium package for larger wineries includes team training, and full data migration takes 2-8 weeksPricing - SaaS modelScales based on size (production) and complexity (# of locations) of the wineryNot user or usage-basedImplementation ~$1-2kSubscription starts at $2,400/year for a boutique winery for MakeMarketing - “has tried it all”, tries to add value to the end userDoes a lot of speaking engagements/webinars on being a healthy wineryManages The Punchdown, a free digital community that is a peer-to-peer exchangeReferrals from clients are the most effective marketingLaunched the State of the Wine Business Health Report (2024) - surveyed with >500 participantsTo reach wineries that don't go to conferences - LinkedIn/social, co-marketing, financial webinarsPaid advertising sometimes works, but it's not a top lead generatorBarrier to purchase - resistance to change, case studies help overcome (e.g., Domaine Carneros saw what Chandon was doing and bought the product)The product roadmap includes Supply module, AI applications, and embedded tools Hosted on Acast. See acast.com/privacy for more information.

Selling on Amazon with Andy Isom
#446 - The Founder Gap: Why Your Growth Is Slower Than It Should Be

Selling on Amazon with Andy Isom

Play Episode Listen Later Jun 11, 2025 7:05


Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business, Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brand's growth.   From split-channel confusion to delegation traps, you'll learn where most brand owners waste time, what clarity really looks like, and how to restructure your focus to unlock real growth.   Perfect for Amazon and DTC founders who are doing “all the things” but seeing half the results.   Book a free brand audit at www.weavos.io or DM Andy “audit” on Instagram.

Limited Supply
S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)

Limited Supply

Play Episode Listen Later Jun 11, 2025 48:23


Are your ads converting? Is conversion rate a vanity metric? What's the deal with split testing? This week's guest, Dylan Ander, loooooves websites, conversions, ads, and more—and he's even known as the CRO Guy. He founded Heatmap.com to help brands get real-time behavior on their websites.  Nik and Dylan dive deep into why most brands obsess over ad creative but ignore the real moneymaker: the website. Dylan unpacks the fundamentals of user psychology, shares the truth about what CRO actually means (spoiler: it's not just button colors), and breaks down how he approaches copywriting, landing pages, and full-site redesigns without relying on guesswork.  Plus, in the age of AI, are analytics ever going to go away? Dylan doesn't think so.   Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Future Commerce  - A Retail Strategy Podcast
[DECODED] Unblocking the Exploration–Exploitation Dilemma

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Jun 11, 2025 60:07


Organizations love to optimize—but often forget what, or who, they're optimizing for. When teams are built around internal structures rather than customer outcomes, even the best strategies become slow to adapt.Author and data analyst Neil Hoyne and Pini Yakuel explore how behavioral rigidity, not technical limitations, holds most companies back. Drawing from principles in Neil Hoyne's book, Converted, they argue for a shift toward systems that favor adaptability, exploration, and proximity to the customer. Because in a world shaped by AI, the real competitive edge is not just speed—it's staying meaningfully connected to the people you serve.Key TakeawaysWhen roles become identities, organizations lose flexibility. Over-specialization makes it harder for teams to respond to evolving customer needs.Behavioral defaults—not tech—often slow teams down. Loyalty to familiar workflows or team structures can block innovation, even when tools are available.AI works best when aligned with real customer strategy. It's not a shortcut or a strategy in itself—it's a multiplier for what actually matters.Customer-centricity requires outcome-driven teams. Structuring around internal functions, rather than external impact, leads to misaligned incentives.Small shifts in ownership create big changes in experience. Empowering teams to work across silos—even partially—brings them closer to the customer, and closer to results.Key Quotes[00:13:50] “Marketing teams don't just bake bread—they are bread. It's not just what they do; it's who they've become. So when the shift happens—when the customer wants cupcakes instead—they miss it entirely. Because they weren't watching the customer. They were defending the bread.” – Neil Hoyne[00:21:13] “If your strategy is ‘use AI better than the competition,' you don't have a strategy.” – Neil Hoyne[00:25:46] “Accelerate what already works. Tactics are multipliers, not miracles.” – Pini[00:46:47] “Positionless isn't binary. Can you let a team own 10% of something, start to finish?” – Pini Yakuel[00:51:39] “We've gone too far into specialization. It's time to bring back the craftsman.” – Neil HoyneAssociated Links:Learn more about Optimove's platformsLearn more about Positionless MarketingRead Converted by Neil HoyneCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Behind the Numbers: eMarketer Podcast
No Store? No Problem. DTC Tricks for Selling the Unseen with Eyebuydirect's CEO | Reimagining Retail

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Jun 11, 2025 23:18


On today's podcast episode, we discuss how to get folks to buy something they can't go and see in a store, how D2Cs should be thinking about generative AI, and how one DTC is negotiating the tariff minefield. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and CEO and president of Eyebuydirect Sunny Jiang.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-no-store-no-problem-dtc-tricks-selling-unseen-with-eyebuydirect-ceo   © 2025 EMARKETER Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform's global reach. Cint's attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.  

Selling on Amazon with Andy Isom
#445 - Amazon Humanoid Delivery Drivers?

Selling on Amazon with Andy Isom

Play Episode Listen Later Jun 10, 2025 8:06


Amazon has officially begun testing humanoid delivery robots in San Francisco—and it's not science fiction. In this episode of Built by Business, Andy Isom unpacks what this groundbreaking pilot means for the future of last-mile delivery and how it could transform e-commerce logistics as we know it.   Learn why Amazon is betting big on automation, how it's rewriting the cost and consistency model of delivery, and why third-party sellers and DTC brands alike need to adapt fast—or get outpaced.   Whether you're running your own 3PL or relying on FBA, this episode will shift how you think about fulfillment forever.   Book a free brand audit at www.weavos.io or DM “audit” to Andy on Instagram.

Remarkable Retail
The Analysts": Sucharita Kodali, Neil Saunders & Simeon Siegel Decode What Really Matters

Remarkable Retail

Play Episode Listen Later Jun 10, 2025 50:07


This landmark episode launches "The Analysts," a periodic new feature segment, bringing together three of retail's most respected thought leaders in a new format . Part One features Sucharita Kodali (Forrester Research), Neil Saunders (GlobalData Retail), and Simeon Siegel (BMO Capital Markets) who cut through industry chaos to reveal what really matters.News of the Week Highlights: The episode opens with Steve Dennis and Michael LeBlanc's signature news analysis, which covers the Trump-Musk political tensions and their potential retail implications, including leadership chaos and economic uncertainty. They examine surprisingly resilient U.S. job market data, showing 4.1-4.2% unemployment despite rising layoff announcements, with a particular focus on AI's emerging threat to entry-level positions as companies like McKinsey dramatically reduce their hiring.A significant development has emerged, with Chinese retailers Temu and Shein experiencing dramatic 50% U.S. sales declines following tariff implementations, although both companies are pivoting aggressively to European markets. The hosts analyze this as validation of tariff impacts while noting potential "brace for impact" implications for international listeners.Eangs season wrap-up reveals telling mixed signals: Lululemon's shocking 23% stock decline despite maintaining profitability, driven by weak guidance amid increased promotional pressure; Dollar General raising guidance despite tepid 2% comp growth; and standout Five Below achieving impressive 7% comps while expanding to 1,826 stores across the U.S. The continuing collapse of second-wave DTC darlings gets spotlight treatment, particularly Rent the Runway's staggering 97% stock decline. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.