Podcasts about campaigns

On today's podcast episode, we discuss airline passengers' receptiveness to ads, share best-in-class examples of contextual campaigns, and explore where in-flight ads are headed next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Ragu Kamakshisundaram, Vice President of Media and Monetization at Viasat Ads. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-next-generation-of-in-flight-advertising-passenger-receptiveness-contextual-campaigns-what-c     © 2025 EMARKETER   Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to  engage. Join their journey with Viasat Ads. 

When ticket prices aren't sufficient to cover all the financial need. https://actintl.givingfuel.com/pray

At a reception in Westminster on 15th December, The Brain Tumour Charity released its report into the cost of a brain tumour diagnosis. The report makes the economic case for a National Brain Tumour Strategy to minimise these costs - both to the individual and to society. We unpick this report with Marcus Loney-Evans, Head of Policy and Campaigns at The Charity.You can read the full report here.Money Advice ClinicIf you or someone you know needs a listening ear, you can contact our Support Team by calling 0808 800 0004 or by emailing support@thebraintumourcharity.org If you have any questions about this episode of the podcast, email podcast@thebraintumourcharity.org

This episode is an audio recording of an Opportunity Starts at Home (OSAH) Campaign Roundtable event held in Washington, D.C. on December 2, 2025. The event brought together campaign partners to reflect on campaign achievements, mobilize around priority bills, and discuss new strategies to further multi-sector collaboration for housing affordability. The episode features Renee M. Willis, NLIHC President and CEO, Chantelle Wilkinson, NLIHC Vice President of Strategic Partnerships & Campaigns, May Louis-Juste, NLIHC Project Manager of Strategic Partnerships, Julie Walker, OSAH Campaign Project Manager, David Gonzalez Rice, NLIHC Senior Vice President of Public Policy, and Meghan Mertyris, NLIHC Disaster Recovery Policy Analyst. Learn more about the OSAH Roundtable here: https://www.opportunityhome.org/organizations-2/opportunity-roundtable/

#312 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.Timestamps(00:00) - – Meet Udi and his path into marketing (08:16) - – Early career lessons and building marketing from zero (15:16) - – How Gong found product-market fit and nailed positioning early (19:26) - – Courageous Marketing: why Udi wrote it and what it really means (23:16) - – Brand first: personality, positioning, then visuals (28:20) - – Campaigns that punched above their weight (billboards, experiments, perception hacks) (35:10) - – Proving brand impact: soft ROI, pipeline, and exec buy-in (47:40) - – The future: product-led marketing, AI, and courageous teams Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real opportunity: using paid and organic together as a single, feedback-driven system. In this episode, we're sharing an App Talks interview with David Quinn, VP of Strategy and Partnerships at Gummicube. David reframes ASO not as a standalone discipline, but as a full-funnel acquisition and conversion engine — one where keyword strategy, creative testing, and paid campaigns continuously inform one another. Today's topics include: Why ASO only works when keyword strategy, creative testing, and paid campaigns are treated as one system How paid campaigns can actively support organic rankings instead of cannibalizing them Using Apple Search Ads taps and share of voice to influence App Store search performance Structuring Apple Ads campaigns and ad groups for clearer insights and better optimization The role of custom product pages in improving conversion and lowering paid acquisition costs Links and Resources: David Quinn on LinkedIn Gummicube website Business Of Apps - connecting the app industry Quotes from David Quinn “ASO isn't any one of these things in a vacuum — it's the combination of keyword updates, A/B testing, and paid campaigns, and the learnings you get from all of them together.” “If you launch paid campaigns before setting up your metadata, you're missing a huge opportunity for the algorithm to understand what you should rank for.” “Paid search placements can help organic performance because taps are signals — if users choose your app more often, the store learns to rank it higher.” Host Business Of Apps - connecting the app industry since 2012

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If you’ve ever looked at your timeline and thought “there’s no way this is real,” you’re probably right. In this episode, Bridget and Mike speak to two data professionals about two recent reports from their companies that shed light on how bot networks attempt to hijack our online discourse: the Taylor Swift Nazi narrative after the release of Swift’s album Life of a Showgirl and the Cracker Barrel logo change backlash. Through the lens of these two seemingly unrelated campaigns, we unpack how bot-driven narratives spread, why it works, how online culture wars get engineered for clicks, chaos, and control, and what it means for the rest of us humans trying to engage in actual discourse online. If you’re listening on Spotify, you can leave a comment there to let us know what you think, or email us at hello@tangoti.com Follow Bridget and TANGOTI on social media! || instagram.com/bridgetmarieindc/ || tiktok.com/@bridgetmarieindc || youtube.com/@ThereAreNoGirlsOnTheInternet || bsky.app/profile/tangoti.bsky.social See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Can a tabletop RPG ever be fully serious — or is humor baked into the DNA of playing with your friends?In this episode of Jaunty Mantis, Jesse, Matty, and Chris dive into a surprisingly complex question: Is humor an unavoidable part of tabletop role-playing games — or can you truly run a serious, emotionally resonant campaign?Drawing from decades of combined experience, the hosts explore how laughter, tension, character backstories, emotional beats, and even absurd emergent moments all blend together at the table. From Vampire: The Masquerade's deadly-serious in-character drama to D&D's natural silliness and its self-referential culture, the crew unpacks why we play — and what we hope to feel.They discuss tools like character bonds, session zero prompts, life-path systems, emotional stakes, and ways GMs can create deeper, more meaningful moments without losing the fun.Music by Karl Casey @ White Bat Audio

Charity used to be about bake sales and running marathons. Now it's all about thumbnails, hashtags, and stunts.Recently, MrBeast ran a massive campaign called #TeamWater - he partnered up with WaterAid and 10,000 other content creators. It raised over $40 million and is the biggest example so far in terms of number of influencers involved in a charitable campaign.Now other influencers, and charities are following this trend - working together on campaigns. So what happens when charity becomes content? Does this represent the future of philanthropy? Makuochi Okafor, a BBC reporter in Nigeria talks us through this growing trend and we hear from Gisela Amponsa, a Ghanaian digital creator, who was part of the #TeamWater campaign. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producer: Julia Ross-Roy Editors: Verity Wilde and Harriet Oliver

On this week's episode, Jess is joined by Erin Mays, EVP of Trends & Innovation at Dig Insights, to unpack how protein evolved from a niche fitness ingredient into a powerful cultural and brand signal, what its rise reveals about the shift from diet culture to resilience-driven wellness, and the lessons brand leaders can take from protein's inclusive, insight-led path to mainstream relevance.

"How Smart Businesses Boost Their Brand With High-Impact Media Campaigns" dives into Brandon Elliot's journey from hardship to building a multi-million-dollar real estate empire—and how strategic marketing and funding systems powered his growth. Learn how top entrepreneurs leverage high-impact media, strong positioning, and modern advertising channels to outperform competitors. This video covers business credibility, scaling strategies, and how media-driven exposure (including TV advertising, TV ads for business, and the power of a strong TV commercial) can transform visibility and deal flow. ----------------------- If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv ----------------------- Follow me on Social Media: Tiktok -   / tonyjavier.tv   Instagram -   / tonyjavier.tv   Facebook Personal -   / tonyejavier   Facebook Business -   / realtonyjavier  ----------------------- If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources ----------------------- Tony is the owner of an INC 5000-rated Real Estate Investment Company. He has been featured in Bigger Pockets, Wholesaling INC, Steve Trang's Real Estate Disruptors, Joe Fairless' Best Ever Podcast, and many other top podcasts and platforms. When Tony is not working on his business, he enjoys flying his plane. You can see videos on that and how he uses airplanes to save money on taxes. Don't forget to like the video, comment, subscribe to my channel, and share this with a friend if I'm doing my job and providing value to you and your network. If I'm not doing my job please let me know in the comments how I can be better, your feedback is greatly appreciated. See you in the next video!

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals. This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and build sustainable visibility in the digital space. Topics Covered in This Episode What managing 50+ creators taught Michelle about influencer marketing The biggest misconceptions creators have about brand deals What brands really look for beyond follower count Why professionalism matters more than virality Where creators lose opportunities without realizing it The role of communication and systems in campaign success Why long-term brand relationships outperform one-off deals How creators can position themselves as strategic partners Key Takeaways Follower count alone doesn't secure long-term opportunities Brands value reliability, communication, and clarity Systems protect your reputation and income Community-led creators build stronger relationships Professionalism creates longevity in the creator economy Resources Mentioned VIP Visibility Days – One-on-one strategy sessions to build professional positioning The Visibility & Clarity Kit – A foundational roadmap for visibility and alignment Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For brand partnerships, consulting, or speaking inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world's most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.About our guest, Abel GrünfeldAbel Grunfeld is Riverside's VP of marketing and first employee. He is a growth strategy expert, specializing in scaling our digital presence and building an efficient marketing pipeline. What B2B Companies Can Learn From Massimo Bottura:Turn mistakes into magnetic storytelling. Massimo Bottura's most iconic dish was born from a dropped lemon tart, which is proof that imperfections can become brand-defining moments. Abel explains, “ [It's] very inspiring to take this high stress environment… and transform it into something that actually is unique, much more creative, much more powerful in terms of storytelling.” In B2B, the same principle applies. When a campaign breaks, a launch misfires, or a plan goes sideways, don't hide it. Shape it into a story. Audiences connect most with brands that reveal the creative, human process behind the work. Your “oops” moment might become your most memorable asset.Use constraints to fuel creativity. In high-pressure kitchens, limitations create innovation, not less of it. Abel notes, “Your constraints are your advantage… By being very intentional and aware of what your constraints and disadvantages are, you can be really focused on how to use these to actually create some sort of playing field where you can be more successful.” B2B teams often don't have unlimited budgets, bandwidth, or time. That's not a disadvantage, that's focus. Constraints sharpen your narrative, strengthen your positioning, and force bold creative choices. The boundaries become the catalyst.Plan for surprises and lead through them. Massimo Bottura thrives by embracing unpredictability, treating chaos as a space for invention. Abel shares, “You always plan, but you cannot always control the outcomes… you need to plan to be surprised… and  to figure out how you make the most out of any situation.” For B2B marketers, this is the mindset shift. Markets shift. Teams change. Campaigns don't go as expected. The brands that win are the ones that stay calm, adapt quickly, and turn the unexpected into momentum. Build flexibility into your strategy so you can transform disruption into differentiation.Quote“Real creativity, very often, it's a coincidence of different factors.  There's an unintentionality behind creation that when you plan everything out, you'll never come to that result. When you allow space for exploration, for playfulness, for doing things that you never planned… sometimes they're better than what you actually can envision and visualize yourself.” Time Stamps[00:55] Meet Abel Grünfeld, VP of Marketing at Riverside [00:52] Why Massimo Bottura?[01:59 The Role of VP of Marketing at Riverside[03:02] Behind the Scenes of Massimo Bottura: The Italian Culinary Genius[14:58] Marketing Lessons from Massimo Bottura[26:19] Where are B2B Companies at with Video?[32:07] The Importance of Video Content[41:34] Content Strategy at Riverside[44:47] Simplifying Video Production[47:07] Consolidating Video Creation Tools[49:07] Final Thoughts and TakeawaysLinksConnect with Abel on LinkedInLearn more about RiversideAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stories change how people think, feel, and choose to act, and the science behind that process has direct implications for fundraising success.In this episode of All About Capital Campaigns, Amy Eisenstein welcomes Cherian Koshy, vice president at Kindsight and a leading voice on the neuroscience of generosity, to explore how brain science explains donor behavior in major gifts and capital campaigns.Drawing from his new book Neurogiving: The Science of Donor Decision Making, Cherian shares research from hundreds of peer reviewed studies that explain how donors experience stories, make identity based decisions, and move from emotional connection to meaningful action. This conversation connects neuroscience with practical fundraising strategy, offering insight that campaign leaders, development staff, and board members can apply right away.The discussion opens with storytelling and brain chemistry. Cherian explains how narrative creates neural coupling, a process where the listener experiences the story at a physical and emotional level. This shared experience shapes understanding, memory, and motivation. Fundraisers learn why stories shape donor choices and how thoughtful language and narrative arcs influence how supporters experience a mission.The conversation then shifts to major and leadership gifts within capital campaigns. Cherian explains what happens in a donor's brain when considering a significant commitment. Rather than focusing on affordability, donors connect gifts to identity, values, nostalgia, and legacy. Amy and Cherian discuss how campaigns succeed when messaging reflects who donors see themselves becoming and how the project expresses that identity through impact rather than square footage.Decision friction and generosity decay form another core theme. Cherian outlines how delays, long processes, and complex steps slow generous intent. When emotional connection and action drift apart, motivation fades. Examples from campaign follow up, pledge processes, and online giving show how timing and simplicity keep donors engaged when enthusiasm runs high.The episode also examines campaign thermometers and the goal gradient effect. Cherian explains why campaigns gain momentum near the finish line and why the quiet phase plays a central role in building confidence and participation. Amy connects this science to proven capital campaign strategy, reinforcing the value of early leadership gifts, phased solicitation, and disciplined sequencing.Throughout the episode, listeners gain language, frameworks, and research grounded insight that explains why proven campaign practices work. This conversation equips fundraisers with science backed clarity that strengthens storytelling, major gift conversations, and campaign structure while building trust with donors, boards, and leadership teams.For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands understand audience interests, media preferences, and influencer relationships to drive more effective marketing strategies. She highlights the importance of an audience-first approach, especially in B2B marketing, where looking beyond job titles to understand people as individuals leads to more authentic and meaningful connections. Andrea also breaks down StatSocial's marketing mix, spanning paid search, social media, and event marketing, and discusses the ongoing challenge of balancing long-term brand building with short-term lead generation.   About StatSocial StatSocial is a people-based intelligence platform that delivers identity-resolved, AI-ready audience data built from public social behaviour across major platforms. Powered by StatSocial's Identity Graph and Knowledge Graph, the platform enables audience insights, influencer strategy, targeting, and exposure-based measurement. Leading brands and agencies use StatSocial to understand real audiences, improve marketing decisions, and quantify impact across paid, earned, and owned channels. Learn more at StatSocial.com   About Andrea Rosi Andrea Rosi is a leading marketing and operations expert with over 10+ years experience working with Fortune 500 companies in the marcom technology space. Her background includes expertise in go-to-market strategies, product and content marketing, product management and sales. Time Stamps 00:00:18 - Guest Introduction: Andrea Rossi 00:01:46 - Overview of StatSocial's Product 00:02:18 - Understanding Audience Insights 00:06:01 - Benefits for B2B Companies 00:10:12 - Risk Aversion in B2B Marketing 00:14:19 - Balancing Data and Creativity 00:14:33 - StatSocial's Marketing Strategy 00:16:08 - Measuring Event Marketing Success 00:18:00 - Budgeting for Branding vs. Lead Gen 00:19:06 - Future of Marketing and AI   Quotes "I think one of the biggest challenges in B2B is that engaging, analyzing and engaging audiences has been fairly limited to people's title." Andrea Rosi, Head of Operations and Marketing at StatSocial. "It's been a really critical gap is being able to enable clients to take an audience first approach to their influencer programs. I can't tell you how many times we've spoken to clients that previously would choose influencers based on reach and engagement metrics." Andrea Rosi, Head of Operations and Marketing at StatSocial. "It's hard to find a balance sometimes... you don't necessarily know what movement is going to go viral. So you use data to the best of your ability." Andrea Rosi, Head of Operations and Marketing at StatSocial.   Follow Andrea Rosi: Andrea Rosi on LinkedIn: https://www.linkedin.com/in/andrea-rosi-343b8158/ StatSocial website: https://www.statsocial.com/ StatSocial on LinkedIn: https://www.linkedin.com/company/statsocial/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Jonathan Lovitz, Senior Vice President of Campaigns and Communications at the Human Rights Campaign, joins Forged in Fire to talk about leadership rooted in service, impact, and inclusion. From shaping national communications and policy efforts to advancing equality for LGBTQ+ and minority-owned businesses, Jon's career reflects a commitment to leading with purpose rather than position. He shares lessons on self-awareness, adaptability, and creating space for others, and reminds us that strong leadership is built on trust, curiosity, and the courage to protect what matters most.

This week, I first discuss the latest trending news in the travel industry, including the new campaigns from the DOT, new proposals from the Trump Administration that will impact travel, and more. Later, I welcome Aurelien Uhrik, Business Development Manager at Air France-KLM, to the show to learn more about what KLM Royal Dutch Airlines offers to travelers. Uhrik provides insights into the new US routes that KLM serves, what passengers can expect on board, and more. The discussion on KLM Royal Dutch Airlines begins after the 9-minute mark. Today's episode sponsor: Air France-KLM KLM Royal Dutch Airlines serves more than 160 destinations worldwide, including over 50 in Europe, Africa and India, that are a convenient one stop via our convenient Amsterdam hub from Portland, Oregon or 14 other U.S. gateways. Your customers can choose from World Business Class flat-beds, a dedicated Premium Comfort Class or Economy with on-demand entertainment, in-seat power, and complimentary wine and Beer. Visit the Air France KLM Business Solutions trade portal at AFKL.biz to find everything you need and sign up to get our news right to your inbox. Have any feedback or questions? Want to sponsor the show? Contact us at Podcast@TravelPulse.com and follow us on social media @TravelPulse.See omnystudio.com/listener for privacy information.

Russia is hiring African freelancers for disinformation campaigns, the US is preparing to let contractors run offensive cyber operations, Germany blames Russia for the hack of its air traffic control agency, and Apple patches two WebKit zero-days. Show notes Risky Bulletin: African freelancers behind anti-US and anti-French disinfo campaigns

In this week's episode of the B2B Marketing Podcast, David Rowlands spoke with Paul Collier, CMO, FunnelFuel; Chris Omotosho, Managing Director, UK, Gravity Global; Nick Watmough, Executive Creative Director, The Croc; and Jon Buckthorp, Commercial Director, Differentiated. As we close out 2025, it only felt right to end with a conversation inspired by the year's standout work. Drawing on insights from across agency, brand and creative leadership, the panel discusses what made this year's award-winning campaigns at the B2B Marketing Awards resonate. The conversation opens with a focus on the growing role of emotion and creativity in B2B, with brands increasingly doing their best work by connecting on a human level. From there, the discussion turns to the rapid influence of AI, the rise of experiential marketing, and a noticeable shift away from product-first messaging in favor of more meaningful, human-to-human engagement in an increasingly AI-driven landscape. The panel also reflects on Gravity Global's ‘Global B2B Agency of the Year' win for the second year running, before diving deeper into some of the more thought-provoking themes emerging from the awards. In particular, Jon explores how concepts like content dysmorphia and thought theatre are influencing both creative strategy and how brands show up in-market (ideas first unpacked in a previous episode with Differentiated). If you're curious about the other award-winning campaigns highlighted at our 2025 awards, check out our Winners Report here: https://www.b2bmarketing.net/reports/b2b-marketing-awards-winners-report-2025/

The Brain Tumour Charity has released its report into the staggering cost of a brain tumour diagnosis to the UK economy. The report makes the economic case for a National Brain Tumour Strategy to minimise these costs - both to the individual and to society. In part one of this episode, Anna unpicks some of the report's findings with Kimberley, who's living with a brain tumour diagnosis and Rhiannon, who's caring for her son following his ill-health. They discuss the impact on their own finances. In part two, Chandos interviews Marcus - Head of Policy and Campaigns at The Charity - to dig deeper into the report's finding's.To find out more, you can download a copy of the report on the charity's website.Thank you for listening. Money Advice ClinicIf you or someone you know needs a listening ear, you can contact our Support Team by calling 0808 800 0004 or by emailing support@thebraintumourcharity.org If you have any questions about this episode of the podcast, email podcast@thebraintumourcharity.org

Pinterest Advertising Campaigns: Image, Video, Carousel, Shopping Catalog, Leads & Quiz Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.Pinterest for business advertising, emphasizing its power as a visual search engine rather than a traditional social media platform. Favour highlights that Pinterest users exhibit a higher purchasing power and are in a planning mindset, making their minimal time spent on the platform highly intentional for conversions compared to engagement-focused sites like TikTok or Facebook. Practical advice is offered on running various ad types—including image, video, carousel, catalog, and lead/quiz ads—along with technical specifications and the importance of claiming a website to utilize Pinterest's tagging system for superior analytics and targeting, such as act-alike audiences and zip code campaigns.Ultimately, we position Pinterest advertising as a valuable, data-driven strategy for businesses seeking a high return on time and investment.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Why 90 Minutes a Month on Pinterest Beats 35 Hours on TikTokIntroduction: The Hidden Power of the Internet's Digital Vision BoardWhen you think of Pinterest, what comes to mind? For many, it's a digital scrapbook for wedding ideas, home decor inspiration, and tonight's dinner recipe. But what if this familiar facade conceals one of the most misunderstood and powerful marketing engines online? Behind the vision boards and DIY projects lies a platform built not on fleeting attention, but on deliberate intention.This episode reveals five surprising truths about Pinterest that defy conventional social media wisdom and highlight its unique, untapped value for businesses and marketers.--------------------------------------------------------------------------------1. The 90-Minute Paradox: Why Less Time on Platform Means More for BusinessIt's a counter-intuitive finding that stops most marketers in their tracks: Pinterest users spend significantly less time on the platform than users of other major networks.According to recent data, the average user spends just 1 hour and 31 minutes per month on Pinterest. Compare that to the time sinks of other platforms:• TikTok: 35 hours per month• Facebook: 29 hours per month• Instagram: 15 hours per monthThis isn't a sign of low engagement; it's a signal of high-intent, purposeful activity. Breaking it down, 91 minutes a month averages to just about 3 minutes per day. Users aren't there to endlessly scroll. In those three minutes, a user is on a mission: they might spend 30 seconds looking for an idea, a minute to find the right one, and the next minute to affirm it, save it for later, or click through to act on it immediately. This focused, goal-oriented behavior means every minute is packed with commercial intent."So if you're planning on Pinterest and you're spending less than 2 hours to be on a platform that's going to give you maximum return on your time and investment, it's worth it than spend 35 hours to do the same thing..."2. The Audience Isn't Just Browsing—They're Planning and They Have Buying PowerThe fundamental difference between Pinterest and other platforms is user mindset. While other networks thrive on a culture of passive "swiping," Pinterest is the go-to destination for active "planning." Users are there with the specific intention of preparing for something—whether it's an event, a book, a wedding, a shoe, a color, or a tip—which makes them uniquely receptive to relevant brand content and advertising.This high-intent audience also has significant financial leverage:• Approximately 45% of Pinterest users have an annual household income of at least $150,000.• Their purchasing power is 5% to 38% higher than on other social platforms.This combination of forward-looking intent and disposable income creates an environment where ads are not an interruption but a welcome part of the discovery process."It tells you that Pinterest is not a place that people are going to swipe. They're going there to plan. So when they're going there to plan, they're searching with the intention of purchasing something or planning for something."3. Forget "Lookalikes," Pinterest Is About "Actalikes"Most digital advertisers are familiar with "lookalike audiences"—the targeting method used by platforms like Meta to find users who share demographic traits with an existing customer base. Pinterest offers a more powerful alternative: the "actalike audience."An actalike audience is a group of users targeted based on their active, intentional behaviors. These are users who are thinking, planning, processing, doing, and responding. Rather than targeting people who simply look like your customers, you target people who act like them.This is a critical distinction. An actalike audience is inherently composed of users with proven intent and behavioral patterns that align with conversion. It targets an active mindset, not just a passive profile, suggesting a much higher probability of a positive outcome for advertisers.4. Your Content's Lifespan: A Marathon, Not a SprintThe ephemeral nature of social media content is a constant challenge for marketers. A post that takes hours to create can disappear from feeds in a matter of hours. Pinterest operates on a completely different timeline.The lifespan of content on Pinterest presents a stark contrast to its social media counterparts:• Pinterest Pin: 3.5 to 5 months• Instagram Post: 19 to 72 hoursContent on Pinterest functions less like a fleeting post and more like a long-term asset. Each pin acts as a durable entry point to your brand, continuing to drive traffic, discovery, and conversions for months on end. This turns content creation from a short-term sprint into a sustainable, long-term investment with compounding returns, much like traditional SEO.5. The Surprising Truth About Media OwnershipOn platforms like Instagram and TikTok, you are a perpetual tenant. You build your presence on rented land, but you never truly own your content or the space it occupies. Pinterest offers a unique and powerful path to digital property ownership.When you claim your website on Pinterest, you establish 100% ownership of your media on the platform. This is made possible by the Pinterest Tag—a piece of code on your website that connects your property to the platform, tracks conversions, and solidifies your ownership. This transforms your Pinterest business account from a simple social profile into a claimed media asset.The platform even provides a powerful tool to leverage this ownership. You can connect your Instagram business account and pull the last 365 days of content directly onto Pinterest. Think about the implications: you didn't own your content on Instagram, but now you have Instagram's content building an owned asset on Pinterest, all because you've claimed your website as a digital property."You don't own 100% of your media on Instagram... with Pinterest it's a beautiful place because when you claim your Pinterest account and you claim your website on Pinterest. What you've technically done is that you've claimed a property on an asset that you don't own but now you own..."--------------------------------------------------------------------------------Conclusion: Rethinking Attention vs. IntentionFor years, the digital marketing world has been obsessed with the attention economy—a relentless race for more screen time, more views, and more hours spent scrolling. Pinterest proves that there is a more valuable currency: intention.Its true power lies not in capturing endless hours of passive attention, but in connecting with a high-value audience during their most decisive planning and purchasing moments. The platform's unique combination of high intent, powerful demographics, action-based targeting, and content longevity makes it an unparalleled tool for businesses.As you plan your next marketing strategy, ask yourself this: What could your business achieve if you focused less on the attention economy and more on the intention economy?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signupMeta's latest update wasn't just noise. Pilothouse strategist Taylor Cain breaks down how Andromeda's smarter delivery system let them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM.For CMOs optimizing Meta spend across brands or business units...30% YoY CTR lift through creative-persona alignment + fewer campaignsWhy campaign consolidation is outperforming classic testing structuresPartnership ads: how Pilothouse uses Meta's dynamic features to drive both reach + retargetingHow to rethink frequency, offer alignment, and creative iterations mid-campaignWhat MTA tools like Triple Whale unlocked when real-time tracking mattered mostWho this is for: CMOs, paid media directors, and growth leads navigating platform complexityWhat to steal:Test in your best campaign, not in isolation (if the creative is ready)Meme-style statics backed by real offers = full-funnel magicLet performance inform your campaign segmentation — not the other way aroundTimestamps:00:00 Meta's Shift Away From Traditional Testing01:08 What Actually Drove BFCM Winners02:56 Andromeda's Real Impact on Performance04:22 Why CTR Jumped During BFCM05:47 Consolidation Is Beating Fragmentation07:37 How Creative Is Fed Into Winning Campaigns11:00 Why Partnership Ads Took Off This Year23:52 The Email + Paid Connection That Mattered MostHashtags:#ecommerce #dtc #digitalmarketing #paidmedia #metads #andromeda #adcreative #performancemarketing #bfcmmarketing #q4marketing #retentionmarketing #emailmarketing #attribution #triplewhale #marketingstrategy #growthmarketing #ugcads #creatorads #partnershipads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF567Follow us on Instagram & Twitter - @dtcnewsletter

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This week's episode features Megan Basham, culture reporter for The Daily Wire and author of Shepherds for Sale: How evangelical leaders traded the truth for a leftist agenda, to discuss her reporting on how major philanthropic networks, political groups, and federal funding streams have shaped the policy positions of several large evangelical institutions on immigration issues such as […]

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Justin: What I try to do is…bring that authenticity to our clients in everything that we do.Success in crowdfunding isn't just about having a great product or service—it's about building a community that rallies behind your mission. This idea was central to my conversation with Justin Starbird, CEO of The Aebli Group, in today's episode. Justin highlighted that the real “silver bullet” for a successful crowdfunding campaign is the strength of an engaged community.“From our experience, a lot of times that secret weapon…is the community that they have amassed around their mission,” Justin explained. He emphasized that mission-driven companies often have an edge because their stories resonate deeply with their supporters, creating a foundation for passionate engagement.Justin shared how his team works with companies to authentically communicate their vision and values in ways that connect with people. “It's really important to be able to tell a story that's compelling, that's authentic, that's true to who they are,” he said.Justin and his team recently worked with Organic Transit, a company bringing back its innovative solar-electric bicycle, the ELF. The company's founder, Rob Cotter, turned to crowdfunding after a challenging bankruptcy. With The Aebli Group's help, Organic Transit is now raising funds on Wefunder to scale its ELF 3.0—a modernized, Eco-friendly version of its original product. Justin noted that the campaign's success is rooted in the loyal community Organic Transit had already built, which helped them pre-sell over 800 vehicles and log 10 million miles.Through storytelling, community engagement, and a focus on authenticity, Justin and his team enable mission-driven companies to thrive. “At the end of the day, it's still the mission, the vision, the goal of the company, and their authenticity,” he said.By building campaigns that connect with communities, Justin and The Aebli Group are transforming crowdfunding into a powerful tool for both raising capital and creating meaningful change.tl;dr:Today's episode explores how mission-driven storytelling creates community engagement for crowdfunding success.Guest Justin Starbird shares insights on building authentic marketing campaigns that resonate with investors.Justin describes working with Organic Transit to revive its solar-electric bicycle, the ELF 3.0.The Aebli Group uses authenticity to help startups foster trust and build meaningful connections.Justin's superpower, authenticity, is key to creating campaigns that leave lasting impacts.How to Develop Authenticity As a SuperpowerJustin's superpower is authenticity. He described it as being unafraid to share hard truths with clients and always striving to leave things better than he found them. “What I try to do is…bring that authenticity to our clients in everything that we do,” he explained. Justin emphasized that authenticity fosters trust, builds communities, and ensures long-term success for businesses.Justin shared a personal analogy to explain his approach to authenticity. He recalled hiring a yard-cleaning service and finding a Coke can left in the brush after they finished. Though small, the oversight eroded his confidence in the team's attention to detail. That lesson shaped Justin's ethos at The Aebli Group: always go the extra mile. By doing the “small things” right, like addressing potential blind spots, his team ensures their campaigns resonate with clients and communities.Tips for Developing Authenticity as a Strength:Be Vulnerable: Acknowledge weaknesses and lean into them to foster genuine connections.Address Blind Spots: Identify potential risks or challenges and confront them openly.Focus on Community: Build trust by staying true to your values and mission.Always Go the Extra Mile: Pay attention to small details that demonstrate care and commitment.By following Justin's example and advice, you can make authenticity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJustin Starbird (he/him):CEO and Founder, The Aebli Group (pronounced ABE-Lee)About The Aebli Group: At The Aebli Group (TAG), we help innovators, founders, and established companies plan, execute, and optimize crowdfunding campaigns that build community, humanize your brand, and drive sustainable growth. Crowdfunding campaigns require a unique blend of strategy, storytelling, and platform knowledge. Companies choose us because we:Have deep experience navigating crowdfunding platforms and have led multiple successful campaigns by understanding how to leverage each platform's unique audience and dynamics Combine marketing strategy with human-centered engagementHelp clients avoid pitfalls while maximizing funding potentialTurn campaigns into long-term growth engines, not just one-off eventsOur clients have successfully raised millions of dollars, validated new products, generated media coverage, and built lasting communities.Website: aebligroup.comCompany Facebook Page: facebook.com/AebliGroupBiographical Information: Justin Starbird is the CEO and Founder of The Aebli Group (pronounced Abe-Lee), a full-service marketing agency focused on assisting founders in the crowdfunding space. Additionally, TAG is an experienced B2B marketing agency that specializes in the medical device, medical technology, and manufacturing industries. He has built his company into an industry leader by focusing on the details that help push clients to the next level. Most recently, Justin and the TAG Team launched the TAG Awards. The inaugural TAG Awards will spotlight the MedTech and Healthcare sectors, underscoring The Aebli Group's long-standing commitment to driving success in these essential industries. With advancements in medical technology and healthcare delivery shaping the future of patient care, this focused awards program aims to honor the companies, products, and leaders redefining the standards of excellence in these fields.Justin is also dedicated to his community and has been recognized with the prestigious “Spirit of America” and “Local Hero” awards for his volunteerism and philanthropy. Today, Justin lives in Maine with his loving wife, two beautiful daughters, and two dogs.LinkedIn Profile: linkedin.com/in/justinstarbirdPersonal Facebook Profile: facebook.com/justin.starbirdSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, and BabyQuip. Learn more about advertising with us here.Max-Impact Members(We're grateful for every one of these community champions who make this work possible.)Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Lory Moore, Lory Moore Law | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Mike Green, Envirosult | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Superpowers for Good Live Pitch, December 11, 2025, at 8:00 PM Eastern / 5:00 PM Pacific, will bring together four mission-driven founders—Fran Maier (BabyQuip), Farooq Zama (CureValue), Andrei Evulet (Jetoptera), and Erin Martin (Pump For Joy)—as they present their companies live to a national audience on e360tv, YouTube, and LinkedIn. Hosted by Devin Thorpe, CEO and Founder of The Super Crowd, Inc., this special broadcast showcases entrepreneurs raising capital to solve real-world problems across family travel, healthcare access, disaster response aviation, and maternal health. Viewers are encouraged to watch the live pitches and then continue the experience by joining the Private Investor Session immediately following the broadcast, where attendees can engage directly with founders, ask deeper questions, and explore their active investment offerings in a focused, off-air environment. Whether you are an active investor or simply interested in the future of mission-driven innovation, this event offers a rare opportunity to witness purpose-driven companies in action and connect with them directly after the show.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 16, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, December 17, 2025, at 12:00 PM Eastern, will feature Devin Thorpe, CEO and Founder of The Super Crowd, Inc., leading a session on “Designing a Winning Marketing Strategy for Your Investment Offering.” Drawing on his deep experience in impact crowdfunding and investment storytelling, Devin will break down the essential elements of building a marketing strategy that attracts, engages, and converts potential investors. Participants will learn how to identify and reach the right audience, craft messages that build trust, and develop a promotional plan that supports sustained momentum throughout a raise. Whether you're preparing for your first regulated investment crowdfunding campaign or looking to strengthen an ongoing one, this SuperCrowdHour will provide the insights and practical frameworks you need to elevate your offering and boost investor participation.SuperGreen Live, January 22–24, 2026, livestreaming globally. Organized by Green2Gold and The Super Crowd, Inc., this three-day event will spotlight the intersection of impact crowdfunding, sustainable innovation, and climate solutions. Featuring expert-led panels, interactive workshops, and live pitch sessions, SuperGreen Live brings together entrepreneurs, investors, policymakers, and activists to explore how capital and climate action can work hand in hand. With global livestreaming, VIP networking opportunities, and exclusive content, this event will empower participants to turn bold ideas into real impact. Don't miss your chance to join tens of thousands of changemakers at the largest virtual sustainability event of the year.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.CfPA President-elect's Vision for 2026 with Brian Belley, December 17 at 2:00 PM ET – reserve your spot now!If you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Most agents ignore their database until spring… and that's exactly why winter becomes the best time to start conversations that turn into listings. You don't need complicated funnels or expensive tools—just three simple campaigns that consistently get sellers to respond.In this episode, we break down the exact text, email, and conversation frameworks you can plug in today. These aren't salesy scripts or pressure-based pitches. They're low-friction messages that spark curiosity, open doors, and get people talking about the plans they've been quietly considering for months.If you've ever wondered how to turn a cold database into warm listing opportunities, these three campaigns give you a clear path forward. Simple, repeatable, and surprisingly effective—especially in the winter market.Create your FREE account AND get 100 FREE credits NOW here: http://LeadDeck.AI

Early Voting starts in less than two months for primary elections, which will decide whose names make it onto next fall’s ballots. We’ll talk about what’s happening from the governor’s race to Congressional campaigns across the state.   The 21st Show is Illinois' statewide weekday public radio talk show, connecting Illinois and bringing you the news, culture, and stories that matter to the 21st state. Have thoughts on the show or one of our episodes, or want to share an idea for something we should talk about? Send us an email: talk@21stshow.org. If you'd like to have your say as we're planning conversations, join our texting group! Just send the word "TALK" to (217) 803-0730. Subscribe to our podcast and hear our latest conversations.   Apple Podcasts: https://podcasts.apple.com/us/podcast Spotify: https://open.spotify.com/show/6PT6pb0 Find past segments, links to our social media and more at our website: 21stshow.org.

Ep 173: We're refreshing Focus (or should that be re-Focusing?) for our many music marketing listeners – we'll now be publishing regular episodes that spotlights recent excellent music marketing work. We're calling it "Genius Steals", so get ready to be inspired as regular host Joe Sparrow asks the stupid questions to Music Ally's marketing expert Marlen Hüllbrock.She'll explain why a bunch of great campaigns caught her eye recently, including a Lily Allen USB stick that you might get behind, Sleep Token's colouring book, The Kinks' tea, and lots more. Also: is Marlen smug about her Spotify Wrapped Age? (Yes, she is.)It's ideal for anyone who wants to get up to speed quickly and be inspired by* good recent marketing ideas.=====Music Ally's team is constantly on the lookout for the latest and greatest music marketing campaigns. download - for free! - our huge Campaigns of the Year report for 2025 here: https://musically.com/best-music-marketing-campaigns-of-the-yearAnd dig into all our marketers' resources right here: https://musically.com/marketing-insight=======Here's a load of links to all the stuff Marlen mentioned:Lily Allen (https://www.instagram.com/p/DRzjmtIjOGF/?igsh=dGttbWc0bTdpYnRl)• Lily Allen (https://lilyallen.tmstor.es/product/west-end-girl-usb-nrd)• Fred again.. (https://www.reddit.com/r/fredagain/comments/1pdi19n/usb_necklace/)• TOMORA (https://www.instagram.com/tomora)• TOMORA (https://soundcloud.com/tomoraofficial/ring-the-alarm?si=6d087a14f2ca44bf9ef224a0fb000418&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing)• Sofi Merone (https://www.instagram.com/reel/DRzsZJYDZc1/?igsh=YTR2eGg0MW1zNmkx)• Sofi Merone (https://www.instagram.com/reel/DR78m79jdJV/?igsh=dGF4YjkwYzA1eHcy)• SAILORR (https://www.instagram.com/p/DR5k_JMASWs/?igsh=dW4waWV4eWxkc2R1)• The Kinks (https://thekinkstea.com/?srsltid=AfmBOopokPr8qjspz3-4VY96ARYCj5VpGMKLREN4_TeWaPYV2rW7k4Hg)• berlioz (https://krankbrother.seetickets.com/event/berlioz-presents-deep-in-it/finsbury-park/3560930?pre=pre&utm_source=substack&utm_medium=email)• JADE (https://www.reddit.com/r/popheads/comments/1peg1x8/jade_thats_showbiz_baby_the_encore/)• Sleep Token (https://www.billboard.com/music/music-news/sleep-token-coloring-book-even-in-arcadia-album-1236130093/)• Eli (https://vm.tiktok.com/ZNRLC713Y/)• Eli (https://vm.tiktok.com/ZNRLXJBuq/)• Eli (https://vm.tiktok.com/ZNRLXNhNQ/)• Gunna (https://www.instagram.com/p/DR2nl-eEZcC/?igsh=MTU4Yzk3M2kwcWp0ag==)• Katseye (https://www.instagram.com/p/DRiQpMvDyS8/?igsh=MW00dHQ4eWE3YXJoNQ%3D%3D)*genius steals, remember

Over the past several years, CL0P has executed multiple mass exploitation campaigns using zero-day vulnerabilities in popular software products that resulted in mass data exfiltration. In this talk we'll take a look at the vulnerabilities that enabled their access, discuss ways defenders could have detected the exploits, and explore hardening recommendations to make public facing applications harder to compromise. About the speaker: Peter Ukhanov is a Principal Consultant with the Google Public Sector (Mandiant) IR team. Prior to joining Mandiant, Peter worked at Dragos focusing on OT/ICS environments. He started his career in incident response and digital forensics in 2014 at the Defense Information Systems Agency, spending almost 7 years supporting various Department of Defense entities.

About Ayah Yahia AlRashdanAyah Yahia AlRashdan is a marketing strategist and leader who blends engineering-level analytical thinking with a deep understanding of culture, people, and place. Born in Jordan and raised in Qatar, she earned a bachelor's degree in electrical engineering before pivoting into marketing through an MBA in Malaysia, where she also landed her first role in the industry.Over the past 15 years, Ayah has worked across government, private sector, startups, and SMEs, building campaigns that don't just reach audiences but move them. Today, as Marketing Director at LinkViva, she has helped transform marketing from a one-woman function into a 40-person operation, delivering large-scale experiences such as Liwa Village and other flagship events across the UAE.Her leadership is shaped by time spent in male-dominated boardrooms, dealing with toxic environments, and rebuilding her confidence by carving out her own space and voice. She is passionate about empowering women in leadership, building teams grounded in respect rather than fear, and using storytelling-driven marketing to create genuine emotional connection, not just impressions and clicks.About this EpisodeIn this conversation, Ayah walks us through her journey from electrical engineering to executive marketing leadership, showing how a willingness to pivot can completely reshape a career. She shares how growing up between Jordan and Qatar, then moving to Malaysia for her MBA, exposed her to different cultures and perspectives that later defined her storytelling-first approach to marketing. Ayah explains how her engineering background, far from being wasted, gave her the analytical mindset and problem-solving instincts that now serve as the backbone of her strategic work.We explore the moments that tested her confidence, from early imposter syndrome to navigating male-dominated boardrooms and dealing with toxic leadership environments. Ayah opens up about the setback that pushed her to step away, rebuild her confidence, and reinvent herself during the pandemic by creating content, launching her own platform, and learning how to stand on her own professionally. Her story highlights how resilience isn't always about enduring; sometimes it's about walking away to protect your growth.Ayah also shares the remarkable transformation she led at LinkViva—scaling marketing from a one-person role to a 40-member team delivering major cultural, entertainment, and wellness events across the UAE. She breaks down how storytelling, emotional connection, and cultural insight shape her campaigns, and offers practical advice for women in leadership: keep your voice loud, support your team, stay current, and step outside your comfort zone. Her path is a reminder that breaking stereotypes, staying curious, and trusting your instincts can lead to a purpose-driven and impactful career.Quotes2:50 - One of my main goals at that age was basically to love what I do and to wake up happy to go to work. 3:09 - We are very problem-solving oriented and very analytical. And that helps a lot when it comes to developing a career in marketing. 6:02 - I believe basically that when it comes to workplaces, I think females and males have different mentalities of how they handle specific situation challenges. And it's usually that I think men have been more empowered to take leaps into uncomfortable zones. But women always do more calculated uh risks. 9:15 - We hired the right people, delivering the right quality of work. 10:52 - It's keeping yourself busy and never giving up, no matter what you're doing. Sometimes a smallThe Matrix Green Pill Podcast: https://thematrixgreenpill.com/Please review us: https://g.page/r/CS8IW35GvlraEAI/review

Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm giving you five simple, low-lift cash campaigns you can run right now to close out the year strong.December is tricky. Some businesses thrive, others go silent. But either way, it's busy, people are distracted, and you're probably looking at your year-end goals realizing you're not going to hit them.So what do you do? Give up and wait until January? Nope.Today, I'm giving you five cash campaigns—all designed to be simple and effective. Because December is already chaotic, and you don't have time for anything complicated.Pick the one that fits your business, and let's make it happen.The next few weeks matter. And the businesses that start 2026 strong are the ones taking action right now.Want our help with any of this?DM us @hellofunnels on Instagram and let's chat about the best program for you.

The moment a major gift falls through, a construction issue pops up, or a key leader steps away can feel like a turning point. Yet these situations often reveal how much control organizations actually have during a capital campaign.In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt explore the practical actions nonprofit leaders can take when campaigns encounter real-world bumps; from project delays to leadership changes and unexpected donor situations.Campaigns unfold over long periods of time, which means surprises are almost guaranteed. Amy and Andrea outline the four most common categories of challenges: project complications, staff transitions, board disruptions, and donor or gift issues. They share stories from campaigns where discoveries during construction altered entire timelines, where board members created friction just as solicitations were ramping up, and where donor misunderstandings required recalibration of expectations. You'll hear how organizations found footing again, often with stronger clarity and focus than before.A key theme in this conversation centers on defining success. Instead of locking success to a specific number, Amy and Andrea encourage leaders to look at whether the project itself moved forward in meaningful ways. They describe campaigns that raised less than the initial working goal but still transformed services for the community, and others where early enthusiasm pushed the goal higher. Their message: success reflects the full picture of outcomes, strategy, and impact, not a rigid starting figure.The episode also introduces the two core levers every organization controls: the working goal and the timeline. By using a flexible goal during the quiet phase, campaign leaders maintain room to adjust based on donor feedback, project changes, or unexpected opportunities. Likewise, timeline extensions can be used effectively when genuine prospects remain. Amy and Andrea explain why extensions only make sense when the prospect list supports additional solicitations, and how leaders can recognize the moment when calling the campaign complete is the most strategic move.Listeners gain insight into how campaigns can evolve, why most campaigns eventually adjust their plans, and how confidence grows when leaders recognize that these shifts are normal. Amy and Andrea close with a discussion about aspirational goals; goals that stretch an organization toward the full potential of its donor community. They emphasize that reaching slightly below a bold stretch goal often produces a far more powerful outcome than aiming safely from the start.This episode offers a grounded perspective, seasoned guidance, and encouraging examples to help nonprofit leaders stay steady and strategic through the full arc of a campaign. Anyone planning or managing a capital campaign will walk away with a stronger sense of how to respond when circumstances shift and how to maintain momentum through uncertainty.To ensure your campaign ends in a celebration, download our free Capital Campaign Step-by-Step Guide & Checklist. This intuitive guide breaks down each step of your campaign, and the timeline allows you to visualize your whole campaign, from start to finish!

Rory McShane is one of the most influential corporate and public relations strategists in America, bringing a sharp, unfiltered understanding of persuasion, crisis navigation, and high stakes communication. He has advised campaigns, corporations, and public initiatives in forty five states and multiple countries, shaping narratives that move public opinion and drive real outcomes. His work sits at the intersection of strategy, policy, and messaging, and this conversation pulls back the curtain on what it really takes to operate at that level.Rory's career is stacked with substantive wins and national recognition. He played a central role in the 2016 effort to amend the constitutions of Montana, North Dakota, and South Dakota, expanding the rights of victims of violent crimes. He has trained rising leaders through the Leadership Institute's Campaign Management School and Candidate School, and his insights have been featured across NewsMax, Fox News, the LA Times, the New York Post, Politico, and more. A regular contributor to Campaigns and Elections magazine, Rory has earned fifty two awards from the American Association of Political Consultants and C&E for his work.In 2020, he was named one of the top 40 consultants under 40 by the American Association of Political Consultants and identified as one of just sixteen Rising Stars nationwide by Campaigns and Elections. His firm, McShane LLC, earned a spot on Inc. Magazine's list of the 5000 fastest growing private companies in both 2022 and 2023. In this episode, Rory brings a clear lens to strategy, communication, and influence, offering rare insight from inside the rooms where decisions are shaped and narratives are built.

We have the shiny new Arcane Journal - The Razing of Westernland - in hand and do our take of the escalation style campaign rules and scenarios included in itPLUS the rumour mill is swirling?? What are they saying?[0:03:26] Intro[0:16:40] Path to Glory Overview[1:12:50] Patreon Shoutouts[1:16:38] Rumours of rumours[1:33:45] Patreon Questions[1:52:37] Hobby[2:08:37] WrapupLucent Art Light - https://gameenvy.net/lucent-art-light/gommo's Shaggoth - Clay beast creations - https://www.myminifactory.com/object/3d-print-ancient-centigon-207675Support the ShowJoin the Patreon -https://patreon.com/oldworldfanaticsShop Old World @ Element Games - https://elementgames.co.uk/wargames-and-miniatures-by-game/warhammer-the-old-worldLinks and ShoutoutsOld World Rankings - https://oldworldrankings.com/auAustralian Discord Server - https://discord.gg/yYaTG5svBVFollow UsYouTube - https://www.youtube.com/@oldworldfanaticsBluesky - https://bsky.app/profile/oldworldfanatics.comInstagram - https://www.instagram.com/oldworldfanaticsThreads - https://www.threads.net/@oldworldfanaticsEmail - oldworldfanatics@gmail.comHuge thanks to our monthly supporters!

Yes Harrison Mann, one of the first military and government members to resign over the US support of Israel's genocide in Gaza.   He takes us back to explain why he was one of the first; why it did not take long to know that our policy, the Biden policy was wrong.  However, now as Associate Director for Campaigns and Policy at Win Without War he is ramping up his activism.  He talks about Ukraine, Venezuela, illegal orders, National Guard in our cities and what to do if you are in the military and are having second thoughts.  In other words he just scratched the surface of what he and Win Without War are involved in.  winwithoutwar.org.  

Maeher Bawa is a 3x Shorty Award–winning Social Media & Partnerships Consultant who helps early-stage lifestyle, beauty, and parenting brands build full-rounded partnership programs that drive awareness and growth. She specializes in developing and scaling influencer strategies, with an emphasis on product exchange collaborations that deliver real impact for startups working with lean budgets.

Wisconsin has continually smashed its own records for expensive political races, in part because the US Supreme in the past has been hostile toward limits on campaign contributions. Now, it's as if Justice Kavanaugh is saying, “Hold my beer.” The court will hear arguments Tuesday that could wipe out the remaining barrier and allow billionaires to bypass limits on campaign donations by letting them use political parties as legal laundering tools. Former Sen. Russ Feingold filed a brief in the case that could have simply said, “Told you so.” Mornings with Pat Kreitlow is powered by UpNorthNews, and it airs on several stations across the Civic Media radio network, Monday through Friday from 6-9 am. Subscribe to the podcast to be sure not to miss out on a single episode! Get more from Pat and UpNorthNews on their website and follow them on X, Facebook, TikTok and Instagram. To learn more about the show and all of the programming across the Civic Media network, head over to civicmedia.us/shows to see the entire broadcast lineup. Follow the show on Facebook, X, and YouTube.

In Global Norms and Local Action: The Campaigns to End Violence against Women in Africa (Oxford UP, 2020), Peace A. Medie studies the domestic implementation of international norms by examining how and why two post-conflict states in Africa, Liberia and Côte d'Ivoire, have differed in their responses to rape and domestic violence. Specifically, she looks at the roles of the United Nations and women's movements in the establishment of specialized criminal justice sector agencies, and the referral of cases for prosecution. She argues that variation in implementation in Liberia and Côte d'Ivoire can be explained by the levels of international and domestic pressures that states face and by the favorability of domestic political and institutional conditions. Medie's study is based on interviews with over 300 policymakers, bureaucrats, staff at the UN and NGOs, police officers, and survivors of domestic violence and rape — an unprecedented depth of research into women's rights and gender violence norm implementation in post-conflict countries. Furthermore, through her interviews with survivors of violence, Medie explains not only how states implement anti-rape and anti-domestic violence norms, but also how women experience and are affected by these norms. She draws on this research to recommend that states adopt a holistic approach to addressing violence against women. Peace A. Medie is an award-winning scholar and a writer. She is associate professor in politics at the University of Bristol. She studies state and non-state actors' responses to gender-based violence and other forms of insecurity in countries in Africa. She is author of ‘Global Norms and Local Action: The Campaigns to End Violence Against Women in Africa' (OUP 2020). Her debut novel, His Only Wife, was a New York Times Notable Book of 2020 and a Time Magazine Must-Read Book of 2020. Her second novel, Nightbloom, will be published in June 2023. Lamis Abdelaaty is an associate professor of political science at the Maxwell School of Syracuse University. She is the author of Discrimination and Delegation: Explaining State Responses to Refugees (Oxford University Press, 2021). Email her comments at labdelaa@syr.edu or tweet to @LAbdelaaty. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In Global Norms and Local Action: The Campaigns to End Violence against Women in Africa (Oxford UP, 2020), Peace A. Medie studies the domestic implementation of international norms by examining how and why two post-conflict states in Africa, Liberia and Côte d'Ivoire, have differed in their responses to rape and domestic violence. Specifically, she looks at the roles of the United Nations and women's movements in the establishment of specialized criminal justice sector agencies, and the referral of cases for prosecution. She argues that variation in implementation in Liberia and Côte d'Ivoire can be explained by the levels of international and domestic pressures that states face and by the favorability of domestic political and institutional conditions. Medie's study is based on interviews with over 300 policymakers, bureaucrats, staff at the UN and NGOs, police officers, and survivors of domestic violence and rape — an unprecedented depth of research into women's rights and gender violence norm implementation in post-conflict countries. Furthermore, through her interviews with survivors of violence, Medie explains not only how states implement anti-rape and anti-domestic violence norms, but also how women experience and are affected by these norms. She draws on this research to recommend that states adopt a holistic approach to addressing violence against women. Peace A. Medie is an award-winning scholar and a writer. She is associate professor in politics at the University of Bristol. She studies state and non-state actors' responses to gender-based violence and other forms of insecurity in countries in Africa. She is author of ‘Global Norms and Local Action: The Campaigns to End Violence Against Women in Africa' (OUP 2020). Her debut novel, His Only Wife, was a New York Times Notable Book of 2020 and a Time Magazine Must-Read Book of 2020. Her second novel, Nightbloom, will be published in June 2023. Lamis Abdelaaty is an associate professor of political science at the Maxwell School of Syracuse University. She is the author of Discrimination and Delegation: Explaining State Responses to Refugees (Oxford University Press, 2021). Email her comments at labdelaa@syr.edu or tweet to @LAbdelaaty. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies

In Global Norms and Local Action: The Campaigns to End Violence against Women in Africa (Oxford UP, 2020), Peace A. Medie studies the domestic implementation of international norms by examining how and why two post-conflict states in Africa, Liberia and Côte d'Ivoire, have differed in their responses to rape and domestic violence. Specifically, she looks at the roles of the United Nations and women's movements in the establishment of specialized criminal justice sector agencies, and the referral of cases for prosecution. She argues that variation in implementation in Liberia and Côte d'Ivoire can be explained by the levels of international and domestic pressures that states face and by the favorability of domestic political and institutional conditions. Medie's study is based on interviews with over 300 policymakers, bureaucrats, staff at the UN and NGOs, police officers, and survivors of domestic violence and rape — an unprecedented depth of research into women's rights and gender violence norm implementation in post-conflict countries. Furthermore, through her interviews with survivors of violence, Medie explains not only how states implement anti-rape and anti-domestic violence norms, but also how women experience and are affected by these norms. She draws on this research to recommend that states adopt a holistic approach to addressing violence against women. Peace A. Medie is an award-winning scholar and a writer. She is associate professor in politics at the University of Bristol. She studies state and non-state actors' responses to gender-based violence and other forms of insecurity in countries in Africa. She is author of ‘Global Norms and Local Action: The Campaigns to End Violence Against Women in Africa' (OUP 2020). Her debut novel, His Only Wife, was a New York Times Notable Book of 2020 and a Time Magazine Must-Read Book of 2020. Her second novel, Nightbloom, will be published in June 2023. Lamis Abdelaaty is an associate professor of political science at the Maxwell School of Syracuse University. She is the author of Discrimination and Delegation: Explaining State Responses to Refugees (Oxford University Press, 2021). Email her comments at labdelaa@syr.edu or tweet to @LAbdelaaty. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/african-studies

In Global Norms and Local Action: The Campaigns to End Violence against Women in Africa (Oxford UP, 2020), Peace A. Medie studies the domestic implementation of international norms by examining how and why two post-conflict states in Africa, Liberia and Côte d'Ivoire, have differed in their responses to rape and domestic violence. Specifically, she looks at the roles of the United Nations and women's movements in the establishment of specialized criminal justice sector agencies, and the referral of cases for prosecution. She argues that variation in implementation in Liberia and Côte d'Ivoire can be explained by the levels of international and domestic pressures that states face and by the favorability of domestic political and institutional conditions. Medie's study is based on interviews with over 300 policymakers, bureaucrats, staff at the UN and NGOs, police officers, and survivors of domestic violence and rape — an unprecedented depth of research into women's rights and gender violence norm implementation in post-conflict countries. Furthermore, through her interviews with survivors of violence, Medie explains not only how states implement anti-rape and anti-domestic violence norms, but also how women experience and are affected by these norms. She draws on this research to recommend that states adopt a holistic approach to addressing violence against women. Peace A. Medie is an award-winning scholar and a writer. She is associate professor in politics at the University of Bristol. She studies state and non-state actors' responses to gender-based violence and other forms of insecurity in countries in Africa. She is author of ‘Global Norms and Local Action: The Campaigns to End Violence Against Women in Africa' (OUP 2020). Her debut novel, His Only Wife, was a New York Times Notable Book of 2020 and a Time Magazine Must-Read Book of 2020. Her second novel, Nightbloom, will be published in June 2023. Lamis Abdelaaty is an associate professor of political science at the Maxwell School of Syracuse University. She is the author of Discrimination and Delegation: Explaining State Responses to Refugees (Oxford University Press, 2021). Email her comments at labdelaa@syr.edu or tweet to @LAbdelaaty. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Global Norms and Local Action: The Campaigns to End Violence against Women in Africa (Oxford UP, 2020), Peace A. Medie studies the domestic implementation of international norms by examining how and why two post-conflict states in Africa, Liberia and Côte d'Ivoire, have differed in their responses to rape and domestic violence. Specifically, she looks at the roles of the United Nations and women's movements in the establishment of specialized criminal justice sector agencies, and the referral of cases for prosecution. She argues that variation in implementation in Liberia and Côte d'Ivoire can be explained by the levels of international and domestic pressures that states face and by the favorability of domestic political and institutional conditions. Medie's study is based on interviews with over 300 policymakers, bureaucrats, staff at the UN and NGOs, police officers, and survivors of domestic violence and rape — an unprecedented depth of research into women's rights and gender violence norm implementation in post-conflict countries. Furthermore, through her interviews with survivors of violence, Medie explains not only how states implement anti-rape and anti-domestic violence norms, but also how women experience and are affected by these norms. She draws on this research to recommend that states adopt a holistic approach to addressing violence against women. Peace A. Medie is an award-winning scholar and a writer. She is associate professor in politics at the University of Bristol. She studies state and non-state actors' responses to gender-based violence and other forms of insecurity in countries in Africa. She is author of ‘Global Norms and Local Action: The Campaigns to End Violence Against Women in Africa' (OUP 2020). Her debut novel, His Only Wife, was a New York Times Notable Book of 2020 and a Time Magazine Must-Read Book of 2020. Her second novel, Nightbloom, will be published in June 2023. Lamis Abdelaaty is an associate professor of political science at the Maxwell School of Syracuse University. She is the author of Discrimination and Delegation: Explaining State Responses to Refugees (Oxford University Press, 2021). Email her comments at labdelaa@syr.edu or tweet to @LAbdelaaty. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/law

In Global Norms and Local Action: The Campaigns to End Violence against Women in Africa (Oxford UP, 2020), Peace A. Medie studies the domestic implementation of international norms by examining how and why two post-conflict states in Africa, Liberia and Côte d'Ivoire, have differed in their responses to rape and domestic violence. Specifically, she looks at the roles of the United Nations and women's movements in the establishment of specialized criminal justice sector agencies, and the referral of cases for prosecution. She argues that variation in implementation in Liberia and Côte d'Ivoire can be explained by the levels of international and domestic pressures that states face and by the favorability of domestic political and institutional conditions. Medie's study is based on interviews with over 300 policymakers, bureaucrats, staff at the UN and NGOs, police officers, and survivors of domestic violence and rape — an unprecedented depth of research into women's rights and gender violence norm implementation in post-conflict countries. Furthermore, through her interviews with survivors of violence, Medie explains not only how states implement anti-rape and anti-domestic violence norms, but also how women experience and are affected by these norms. She draws on this research to recommend that states adopt a holistic approach to addressing violence against women. Peace A. Medie is an award-winning scholar and a writer. She is associate professor in politics at the University of Bristol. She studies state and non-state actors' responses to gender-based violence and other forms of insecurity in countries in Africa. She is author of ‘Global Norms and Local Action: The Campaigns to End Violence Against Women in Africa' (OUP 2020). Her debut novel, His Only Wife, was a New York Times Notable Book of 2020 and a Time Magazine Must-Read Book of 2020. Her second novel, Nightbloom, will be published in June 2023. Lamis Abdelaaty is an associate professor of political science at the Maxwell School of Syracuse University. She is the author of Discrimination and Delegation: Explaining State Responses to Refugees (Oxford University Press, 2021). Email her comments at labdelaa@syr.edu or tweet to @LAbdelaaty. Learn more about your ad choices. Visit megaphone.fm/adchoices

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With more than 20 years of experience in Republican politics and direct response strategy, Jeff Kruszyna has helped campaigns, causes, and organizations raise the money they need to succeed. From donor acquisition and list segmentation to award-winning copywriting and design, Jeff brings unmatched expertise to the world of political and nonprofit fundraising.Three-time Peer Choice “All Star Award” winnerHonored in 2019 with the AAPC “40 Under 40 Award”Has raised over $100 million for Republican campaigns, PACs, veteran support groups, Christian charities, and conservative advocacy organizationsRecipient of more than a dozen industry awards, including:AAPC “POLLIE” AwardCampaigns & Elections “Reed” AwardDMAW “MAXI” AwardPeer Choice “Gold Elephant” AwardNative of New YorkGraduated Summa Cum Laude and Phi Beta Kappa from Stony Brook University's Honors CollegeHolds a B.A. in Political Science and an M.A. in Public PolicyHonored in 2021 with Stony Brook's “40 Under Forty Award” for leadership in civil service and activismJeff now lives in Loudoun County, Virginia, attends Cornerstone Chapel, and is a proud fan of the Green Bay Packers.Proven strategies for raising money in political and nonprofit campaignsHow direct mail fundraising continues to deliver results in the digital ageLessons from Jeff's award-winning career in donor acquisition and campaign strategyInsights into building long-term donor relationships and maximizing impact

Muskegon has seen many Presidential Campaigns and Presidential visits. With the first happening in 1884, our county has over a century of Presidential history. Listen in to learn who stopped in Muskegon and the places in town most often visited by Presidential Candidates. 

Some long-held assumptions about feasibility studies can slow an organization's progress long before a campaign begins. Many teams believe they should polish every detail, finalize every plan, and prepare elaborate materials before speaking with their largest supporters. But when you pause to look closely, those assumptions create missed opportunities and weaker campaign momentum.In this episode of All About Capital Campaigns, Andrea Kihlstedt and Capital Campaign Pro's Vice President and Chief Happiness Officer, Sarah Plimpton, take a close look at five common myths surrounding feasibility studies and shed light on a more effective approach: the Guided Feasibility Study Model. Drawing from years of collective experience and more than one hundred guided studies, they share why early donor conversations strengthen your case, sharpen your direction, and build the kind of relationships that fuel successful campaigns.Andrea explains how her early career conducting traditional studies revealed a key flaw. Consultants were often the first people to speak with major donors about a project, even though they were not the ones who knew the organization's plans with the same depth and nuance. When donors asked questions about the vision, program details, or the reasoning behind the project, the consultant could only speak to what they had been told. That disconnect revealed the need for a new structure—one that placed executive directors, board chairs, and other leaders directly in front of donors while still benefiting from consultant expertise behind the scenes.Sarah then walks through the first myth: the belief that everything must be polished before meeting with donors. She describes how donors respond with enthusiasm when they are invited to help shape ideas during the early planning stage. Instead of feeling like they are being presented with a finished product, donors feel trusted. They ask better questions, offer insight leaders may not have considered, and place greater value on the project because they helped strengthen it.Andrea and Sarah then address the idea that leaders do not have enough time for this level of involvement. They share stories of executive directors who initially felt overwhelmed yet soon realized that these donor conversations were the most important work they could be doing. When leaders reorganize their priorities, delegate less essential tasks, and commit to these meetings, the entire campaign gains clarity.Next, they take on the myth that feasibility studies slow things down. In practice, Andrea and Sarah have seen the opposite. The guided model leads to early relationship-building, clearer messaging, and, on occasion, early commitments. Leaders walk into the quiet phase with stronger groundwork already in place because cultivation has been happening throughout the study.Finally, they explain why consultant involvement still matters even when leaders conduct the interviews. Consultants train interviewers, shape the right questions, help teams gather useful information, and interpret feedback so the organization can produce a meaningful report for its board. Without this support, leaders may struggle to make sense of what they hear or overlook important themes.The episode closes with a shared observation: leaders consistently find these conversations enjoyable. Many say they wish the study could continue because the discussions feel energizing and deeply connected to their mission. Andrea notes that this shift often strengthens fundraising long after the campaign is complete.If your organization is preparing for a major project or exploring the first steps of campaign planning, this episode offers guidance that will help you build stronger relationships and clearer direction from the start.For more feasibility study guidance, be sure to download our free Ultimate Guide to Capital Campaign Feasibility Studies.

With over two decades of real estate, sales, and professional coaching experience, Jeremy Herider's mission is to assist agents in building careers worth having, businesses worth owning and lives worth living. https://harvist.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

There's a lot of tired discourse about whether or not a Democratic Socialist like Zohran Mamdani could win in places that aren't as blue as New York City. But what's not getting enough attention is that Mamdani and his campaign somehow cracked the code for producing online content with offline results: getting people off the couch to connect with strangers face to face over a shared political goal. How'd they do it? Maya Handa, Zohran's campaign manager, and Andrew Epstein, his communications director, sit down with Jon to talk about the decisions and content that built Mamdani's campaign from scratch, what they learned along the way, and the lessons other candidates and campaigns can take from what they achieved.For a closed-captioned version of this episode, click here. For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.