Podcasts about campaigns

In today's episode, the second in our series in partnership with WaterAid, journalist and author Coco Khan speaks to Helen Rumford, WaterAid's Lead Policy Analyst for Climate Policy and Campaigns and Vera Kloettschen, WaterAid's Climate and Environment Lead. Helen and Vera share their experience, expertise and stories to explore why clean water, the blue thread that connects us all, is fundamental to everyday wellbeing, long-term prosperity and securing climate justice. They discuss the practical ways a sustainable, water-secure future is already being built, alongside the challenges that remain. Because resilient water systems aren't just pipes and pumps – they're people, ecosystems, and trust. As we enter a new year, the months ahead can feel long and uncertain. Yet for many of us, one thing we rarely have to think about is the clean water flowing from our taps. That isn't the case for everyone, but it could be. Just £5 a month over a year can buy 5 standpipe taps so children like Nesteline, and her whole community, can have clean water for years to come. Please donate £5 a month today and help us to work alongside communities to bring clean water to everyone, everywhere. Visit wateraid.org/uk/intelligence to donate and find out more. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Healthcare talks a lot about growth, access, and consumerism. But there's a growing problem hiding in plain sight: demand is getting easier to create, while supply remains stubbornly hard to deliver. In this episode, Chris Boyer and Reed Smith unpack a tension many health systems are feeling but rarely name out loud. As digital marketing, online scheduling, and consumer-first strategies mature, organizations are getting better at generating demand. Too often, that demand runs headfirst into real constraints on the supply side: provider schedules, clinic capacity, access center workflows, EMR logic, bylaws, and reimbursement realities. The result? Campaigns that work. Experiences that break. And patients who did everything right, only to be told there are no appointments available. The conversation starts with a quick reset on classic supply-and-demand economics and why those models fall apart in healthcare. From there, Chris and Reed explore: Why marketing is being asked to drive demand without influence over supply How digital tools are exposing access gaps that have always existed The disconnect between growth strategy, clinical operations, and access management Why “no appointments available” may be the most expensive UX pattern in healthcare What a route-first approach to access could look like in practice This is not about blaming clinicians or oversimplifying a complex system. It's about naming the mismatch, understanding the incentives, and starting a more honest conversation about how demand and supply actually meet inside modern health systems. If healthcare is serious about consumerism, it has to get serious about access. Mentions From the Show:  Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer attention to these campaigns, and whether Apps Gone Free strategies still work in 2026.He'll share real data, real case studies, and hard-earned lessons from running these campaigns for years, including what triggered Apple's crackdown, what mistakes to avoid, and how app founders can still use promotions to kickstart downloads without risking app rejection or review removals.If you're struggling with app discoverability, ASO, or early traction, this video will help you understand the dos and don'ts of Apps Gone Free campaigns in today's crowded App Store.You'll learn:✅ Why AppAdvice shut down and what it means for app marketing✅ Real case studies showing 2,000–6,000 downloads in days (post-AppAdvice)✅How Apps Gone Free campaigns can still boost ASO and organic installs✅ The right and wrong way to ask for App Store reviews✅ How Indie App Santa fits into the future of app distributionKey takeaway:Apps Gone Free campaigns aren't dead, but the rules have changed. If you run them the wrong way, you risk Apple intervention. If you run them the right way, they can still be one of the fastest ways to jumpstart app growth.

Mark speaks with Amber Canavan about the new Vegan Cheeses and what it means to the animals to not have dairy. PETA shares sensible facts on why why the $3.5 billion industry is projected to go to $9.8 billion 2033.

In this episode of The Story of a Brand Show, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Sarah Henry, VP, Head of Content, Influencer, & Commerce at Walmart, for a timely and deeply insightful conversation about how commerce is being reshaped by creators, content, and culture. The episode weaves together personal history—Rose and Sarah previously worked together at The Vitamin Shoppe—with a forward-looking exploration of how discovery has become the new engine of retail growth. Throughout the conversation, Rose guides listeners through the industry's shift from intent-led shopping to discovery-led experiences. Sarah shares how creators now function as trusted guides, how Walmart is building a creator-first commerce platform at massive scale, and why trust, flexibility, and serendipity are essential to modern retail.   Together, they unpack what it takes to connect inspiration to purchase in a way that feels human, seamless, and culturally relevant. Key themes explored in this episode include: * Why social commerce is already shaping consumer behavior and how creators drive modern product discovery   * How Walmart approaches creator-first commerce by prioritizing value, trust, and long-term relationships   * The concept of "serendipitous discovery" and why creators act as the new shelf space and sales associates   * How trend intelligence and social listening inform assortment, content, and commerce decisions   * What brands often get wrong when working with creators—and how authenticity and flexibility improve outcomes   This episode offers a clear blueprint for founders, marketers, and retailers navigating the future of commerce.  Join us in listening to the episode to hear how creators, content, and trust are redefining discovery—and why the brands that build ecosystems, not just products, will be the ones that win.   For more on Sarah Henry visit: https://www.walmart.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

In this week's episode, we examine a specific brand of dark femininity that feels like a vestige of 2016, embodied through dramatic imagery of luxury accessories, cartoon vixens, and predatory wildlife, and expressed through a paradoxical strain of man-hating male centrism. We discuss this aesthetic's positioning in opposition to the Clean Girl and how interpersonal dynamics popularized by sex work inform its understanding of power and money. We also investigate why the dark feminine resonates so deeply among women of the so-called “Latina belt,” drawing connections to chola culture and Arabic literary traditions to explore how this affect functions as a negotiation between patriarchal tradition and Western ideas about female sexuality and autonomy. Finally, we identify the aesthetic's greatest arbiters and muses, from Helmut Newton and Riccardo Tisci to Maddy Perez and BLACKPINK's Lisa.Links: Image board Examples on Instagram, TikTokRalph Bakshi: A Forgotten PioneerRihanna - B***h Better Have My Money (Explicit) (Official Music Video)BbyMutha - RULES (Official Music Video)Why Men Love B*****s: From Doormat to Dreamgirl by Sherry Argov“How the Cholo Clown Became the Face of L.A.” by Frank Rojas for LA Times (“Smile Now, Cry Later” history)Viral Alexa Demie Yo Voy clip Ghazal History – Encyclopaedia IranicaBLACKPINK's Lisa introduces “Vixi” @shopnou_ on Instagram“The Wild World of Chris von Wangenheim” by Daisy Woodward for AnOtherChris von Wanghenheim on TheFashionSpot“Pomellato Revives Helmut Newton's Daring '80s Campaigns in a New Show” by Annie Davidson Watson for WRicardo Tisci by Donatella Versace for InterviewGivenchy Fall 2011 Menswear on Vogue RunwayGivenchy Spring 2011 Ready-to-Wear on Vogue RunwayGivenchy Fall 2011 Ready-to-Wear on Vogue Runway This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.nymphetalumni.com/subscribe

As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google's Performance Max nonsense.  ----- Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of insights on making the most of where you're planted. Next, fake reviews keep pouring in, and you need a clear strategy to rise above the flood. The guys share tactical tips for directing your resources to become a strong competitor in your marketplace. And, lastly, Google's PMax campaigns are a mighty unfunny joke. Ugh. The data is in, and—surprise, surprise—Google might not have your best interest at heart. Gyi and Conrad pick apart the latest data to help you understand what these campaigns are (not) doing for your law firm.    The News: OpenAI put this out there: Our approach to advertising and expanding access to ChatGPT. And, just to remind you all, at one point they told us ads were definitely not in the game plan. But… qué será, será, eh?  Near Media's “Near Memo” podcast welcomed our very own Gyi for a chat you should definitely go listen to: AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen   Mentioned:  Al Ludwig's LinkedIn post    Listen Next: Conrad's Crystal Ball V: Lawyer Marketing Predictions for 2026     Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

How'd you say in German: “The company campaigns for more tolerance in the workplace.”?

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.Topics discussed in this episode:  How rising ad costs affect Shopify growth. What causes the "feedback loop" in ad spend. Why brands must identify their true ICP. How Clusty connects directly to Shopify data. What the one-click campaign builder automates. Why first-party data beats platform algorithms. How AI identifies high-propensity buyer groups. How to scale budgets without killing results. Links & Resources Website: https://www.fullvenue.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Are your digital ads performing poorly despite significant investment? You might be a fraud victim. This episode breaks down the explosive growth of ad fraud from $8 billion in 2015 to $140 billion today, fueled by accessible AI tools and global criminal networks. Expert Rich Kahn explains how fraudsters use bots, malware, and human click farms to steal from every digital channel. Red flags include unpredictable campaign results, chargeback spikes, and leads who don't recognize your brand. The key to fighting back is professional fraud detection using collective intelligence from multiple clients, real-time monitoring that adapts weekly, and ongoing team education. With affiliate traffic showing 45% fraud rates, waiting for a crisis costs more than proactive prevention. Free fraud scans can reveal whether your budget is bleeding money to criminals.

Saskia Garner, Head of Policy and Campaigns at the Suzy Lamplugh Trust, the UK's leading personal safety and stalking charity, covers the charity's history and work in research and policy advocacy across stalking, harassment, online harms, bystander intervention and workplace safety. Recounting the challenges faced in getting stalking recognised in law after the Protection from Harassment Act 1997 (PHA) failed to capture the fixation and obsession towards an individual, she describes the efforts to push for the legal recognition of stalking, which was finally realised through the Protection of Freedoms Act 2012 that made stalking a specific criminal offence and by adding new sections (2A and 4A) to the PHA. Chronicling her charity's work in gathering evidence that demonstrates the lack of identification and recognition of a range of stalking behaviours which cause a range of damage in the victims, Garner notes how sometimes police officers will downplay the risk if the stalking does not manifest itself with direct threats or harm. She describes the Trust's super-complaint, made in collaboration with the Stalking Consortium in 2022, which led to an official investigation into the super-complaint which found “clear evidence” of systemic failures in the police response to stalking in England and Wales, resulting in a total of 29 recommendations which the Suzy Lamplugh Trust has endeavoured to ensure will be implemented. Covering the newer frontiers of stalking through technological forms of electronic surveillance and control—deep fakes, social media, smart home devices, and tracking software—Garner discusses how today stalkers can readily find a way into an individual's digital and physical life in their endeavour to obsessively surveil, track, and obsess over their victims. Get full access to Savage Minds at savageminds.substack.com/subscribe

In this January 21 episode of Badlands Daily, hosts CannCon and Ashe in America dig into the day's most pressing political and cultural developments, with a sharp focus on power, accountability, and perception. The conversation examines ongoing pressure campaigns surrounding President Trump, internal maneuvering within the DOJ and FBI, and the media's role in shaping public understanding of these events. The hosts also explore escalating war rhetoric, including continued developments tied to Ukraine and broader global conflict narratives, alongside border issues and the Biden administration's positioning. Throughout the episode, CannCon and Ashe connect dots between institutional behavior, information control, and the growing tension between official narratives and public skepticism. As always, the discussion cuts through surface-level headlines to challenge assumptions and question motives, offering listeners a clear-eyed look at how these stories intersect and why they matter now.

In this episode, Ian sits down with Greer Lynch, VP of Marketing at Reprise, the AI-powered demo automation platform helping enterprise teams deliver high-stakes software demos with confidence.Greer shares how she approaches storytelling as the foundation of effective marketing, why community-building has become a core growth lever for Reprise, and how her team balances long-term brand investments with short-term demand generation. She also breaks down how Reprise thinks about rebranding for enterprise credibility, adapting SEO strategies for an AI-first world, and using AI internally to move faster without losing authenticity.Key TakeawaysStorytelling is the foundation of scalable marketing. Clear positioning and narrative make every channel more effective — from demand gen to community.Community is a long-term growth strategy. Bringing people together authentically builds trust, insight, and future demand, even beyond your immediate ICP.Brand maturity matters in enterprise markets. Positioning and design must reflect who you serve today, not who you served yesterday.AI is changing how marketing works — not eliminating fundamentals. The best teams use AI to accelerate insight, experimentation, and execution, not replace judgment.Episode Timestamps: *(03:01) The Trust Tree: Focus on what you can uniquely deliver to your audience *(07:09) The Playbook: Storytelling and understanding your audience*(32:53) Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Greer on LinkedInLearn more about RepriseLearn more about Caspian Studios   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Greg Bluestein and Patricia Murphy break down Governor Brian Kemp's State of the State address, where he dipped deeper into Georgia's surplus while warning future leaders against draining the rainy day fund. They analyze the political message behind Kemp's final budget, including tax rebates, a surprise push for need-based scholarships, and why he pushed back on sweeping income tax elimination plans. Then, Greg and Patricia turn to the escalating money wars shaping Georgia's 2026 races. They examine Sen. Jon Ossoff's massive fundraising haul and the mysterious, multimillion-dollar anonymous ad campaign hammering Lt. Gov. Burt Jones. They explain why the source of the spending remains hidden, how it exploits gaps in disclosure laws, and why it has rattled candidates across the political spectrum. Have a question or comment for the show? Call or text the 24-hour Politically Georgia Podcast Hotline at 770-810-5297. We'll play back your question and answer it during our next Monday Mailbag segment. You can also email your questions at PoliticallyGeorgia@ajc.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this Friday edition of Sid & Friends in the Morning, Sid covers several news stories: the Federal appeals court reversing a decision that freed former Columbia University student and anti-Semite Mahmoud Khalil; ongoing nurse strikes and halted contract negotiations in New York City; fundraising efforts for Governor Hochul's reelection campaign; a local rally supporting anti-government protests in Iran; Venezuelan opposition leader Maria Corina Machado's meeting with President Trump; and discussions about the New York Giants' shiny new head football coach John Harbaugh. Arthur Aidala, Brian Kilmeade, Craig Carton, K.T. McFarland, Vickie Paladino & Victoria Coates join Sid on this Friday installment of Sid & Friends in the Morning. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if a simple LinkedIn message could get you on the phone with decision-makers immediately? In this episode, Jason Fishman shares how DNA has worked on over 500 investment crowdfunding campaigns that have collectively produced nine figures of capital. His agency specializes in investor marketing and user acquisition, helping brands raise capital through Reg CF, Reg A+, and Reg D filings. Jason's mission stems from a sobering statistic: nine out of ten businesses fail in their first year, and nine out of ten that survive fail the next year. Many of them fail because they're undercapitalized. By using his digital marketing skillset to bring the right investors to marketing funnels and measure actual conversion and return on ad spend, Jason helps companies that are having trouble meeting new investors access the capital they need to survive and thrive. He reveals how he met his business partner Tim Martinez at a 2009 conference after almost skipping a workshop. Jason waited in line 10-15 minutes just to talk to Tim, and that conversation eventually led to co-founding DNA together. Jason also shares his LinkedIn outreach strategy: send 25 invitations per day with customized messaging, look for a 20% acceptance rate, and include a scheduling link by message three. This simple tactic helped DNA connect with FINRA regulated portals and build the strategic partnerships that became instrumental to their success.   [00:05:20] DNA: Investor Marketing and User Acquisition Focused on investor acquisition, targeting investors with advertising and outreach Worked on over 500 deals that collectively produced nine figures of capital Campaigns in 2025 alone have surpassed $100 million raised altogether Helps brands that are having trouble meeting new investors [00:06:20] Why Jason Does This Work Nine out of ten businesses fail in first year, nine out of ten that survive fail the next year Many fail because they're undercapitalized Can use digital marketing skillset to bring right investors to marketing funnel Measure conversion, return on ad spend, total transactional value [00:07:20] Background in Ad Tech Part of social gaming startup in Los Angeles, played role in capital raise Raised over $3 million in seed capital, created countless versions of deck Company merged with advertising network, started working with Fortune 500s Quickly found fundraising was common part of conversation [00:08:20] First Campaign: $2.83 Million First campaign through Reg D 506(c) which allows solicitation of accredited investors Able to target high net worth, high household income audiences with advertising Raised $2.83 million on first campaign for Rayon Solar back in 2015 Reg CF (Regulation Crowdfunding) went into effect May 2016 [00:09:00] The Filings Available Today Can raise up to $5 million on Reg CF campaign Up to $75 million on Regulation A+ campaign (hoping for $150 million soon) Important to have specialization and niche as marketing agency Fell into this area, succeeded, kept getting introductions [00:11:00] What Inspires Jason Most Stat that nine out of ten businesses fail is not acceptable Part of LA accelerator community, works with universities and founders Want to make sure right eyeballs are on their products, companies, brands Funding could be make or break for them [00:12:00] Watching Companies Grow Watch clients' teams grow, their offices, their equipment, market share Seen groups go from $20 million valuations to $3.5 billion valuations Part of Crowdfund Professional Association working on tax credit for investors Would put Regulation Crowdfunding on tax form for every American [00:15:40] Meeting Tim Martinez in 2009 Met at SR Action Sports Retail conference in San Diego Almost didn't attend workshop, last minute walked into "50 Ways to Promote Your Skate Shop" Tim was professional skateboarder, worked in snow/skate/surf sports world 50-100 business owners taking notes on everything Tim said [00:16:20] Waiting in Line 15 Minutes Had to wait in line 10-15 minutes to talk to Tim after presentation First thing Tim asked: "How old are you?" (Tim few years older) Hit it off, had great discussion Tim said "I'm in Hollywood, you're in Hollywood, why don't we grab coffee sometime?" [00:17:00] The Path to Partnership Started pulling Tim into projects at agency, later worked for Tim's agency When Jason was at ad network, Tim asked if interested in starting new firm Tim was consulting companies with no idea about digital marketing Created DNA together, Tim has brought in countless introductions since [00:19:00] Don't Be Bashful Don't let self-doubt and little thoughts stop you ("maybe I'm too young or he's busy") Everyone wants to talk to speakers, why stick around? But Jason did Speakers are there for a reason, looking to have outcome for their time They're thought leaders, experts, probably things you can do together [00:20:40] How Tim Led to Crowdfunding Wouldn't have been possible without relationship with Tim Tim's relationship with Fundable introduced them to Reg D campaigns After success, Tim had friend in film industry with crowdfunding company That partner brought them to first Reg CF campaign in May 2016 [00:25:20] Building Strategic Partnerships Building strategic partnerships has been instrumental to success Would tell founder to incorporate into business plan, marketing plan, model Went to great lengths because saw how effective it was LinkedIn outreach in 2017-2018 got DNA on phone with portals right and left [00:26:00] The LinkedIn Strategy Can send 25 invitations per day from your profile Search by company, job title, company size, industry, zip code Send message with invitation, look for 20% or higher acceptance rate By message three, add scheduling link to streamline booking process [00:27:00] Customized Outreach Have very clear call to action, very visible opportunity on how to connect Every founder, if not every professional, should be doing this Start manually, really customize messaging Build relationships with people who can introduce you to target audience [00:30:00] Do More Don't think "I have a few relationships, I'll hit my goal" It's all about driving enough traffic at high enough conversion rate 50,000 visits per million raised at 2% conversion rate and $1,000-$2,000 average investment Engage experts, talk to people, do not be bashful   KEY QUOTES "It's all about relationships. Your net worth is your network. Some people say it the other way around. Your network is your net worth." - Jason Fishman "Whether they're on television or a billionaire or leading a workshop or whatever it may look like, don't be afraid to go up to 'em and talk to 'em. There's no telling what it could look like 16 years into that relationship." - Jason Fishman "Building strategic partnerships has been instrumental to the success of our business, and it's something I would tell a founder to incorporate into their business plan, marketing plan, and their model." - Jason Fishman CONNECT WITH JASON FISHMAN 

Camille Dagorn is an award-winning creator and influencer marketing expert with more than a decade of experience building high-impact campaigns for global brands including L'Oréal, Unilever, Pernod Ricard, GoPro, and Mastercard. As the VP, Creator Partnerships for McCann New York, she is known for scaling social-first programs, designing creator-led brand initiatives, and driving measurable growth across beauty, lifestyle, tech, and consumer verticals. Camille is passionate about creating meaningful, unforgettable moments for creators and audiences.

Today's show begins with the revolt in Minnesota, where half a dozen top prosecutors stepped down over the investigation into the woman killed by an ICE officer. Plus, Iran says its prepared to hang protesters, prompting a stern warning from President Trump. And the future of Greenland is at stake today at a White House summit.    Learn more about your ad choices. Visit podcastchoices.com/adchoices

CHINA'S GREAT HEIST OF AMERICAN SECRETS Colleagues David Shedd and Bill Roggio. David Sheddoutlines China's extensive cyber espionage campaigns, including "Salt Typhoon," which successfully hacked US Congressional committees. These operations aim to steal sensitive communications and embed sabotage tools within USinfrastructure, highlighting a critical failure in American defensive preparedness. NUMBER 31956

When your board lacks time, wealth, or fundraising experience, does that mean a capital campaign is out of reach?In this episode of All About Capital Campaigns, host Andrea Kihlstedt is joined by fundraising trainer, author, and longtime colleague Andy Robinson to explore how capital campaigns succeed in small, grassroots, and unconventional organizations. Drawing on decades of experience and two detailed case studies, Andy challenges common assumptions about board driven fundraising and shows what really makes campaigns work when infrastructure is thin and capacity feels limited.Together, Andrea and Andy unpack what happens when organizations face urgent needs, limited systems, and boards that care deeply about the mission yet cannot carry the bulk of fundraising activity. Andy shares the story of a tiny, lay led synagogue with a modest annual budget that raised over $775,000 across a multi year capital effort, even after part of the building was condemned. The campaign relied on a handful of committed leaders, strong belief in the mission, and steady persistence rather than a large or wealthy board.The conversation then shifts to a very different setting, a member owned food cooperative that raised more than $2 million to relocate and expand. The board focused on complex business negotiations while a volunteer campaign committee led community fundraising. Through a blend of gifts, community loans, fiscal sponsorship, and impact investing, supporters gave generously and stayed deeply engaged in the future of the co op.Throughout the episode, Andrea and Andy connect these stories back to core capital campaign principles that apply across sectors and organizational structures. They discuss why people give, what truly motivates participation, and how engagement and investment reinforce one another over time. They also address why tax deductions and legal status rarely drive generosity, how urgency sharpens focus, and why campaigns can build confidence and momentum even in organizations that feel under resourced.This episode is especially relevant for nonprofit leaders, board members, consultants, and community organizers who worry their organization is too small, too new, or too informal for a capital campaign. It offers reassurance, perspective, and practical insight into what matters most when asking people to invest in something they care about.If you work with grassroots organizations, faith communities, cooperatives, or nonprofits with lean staffing and limited systems, this conversation will expand how you think about capital campaigns and what is truly possible when commitment runs deep.For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

Chapters:0:00 Campaigns against me and Sindhis4:10 Partition Violence5:55 Responding to Ghatiya Bigots7:58 Colonial Babu Class13:18 Responding to Tahsubi Keeray15:49 WTF is Matruka Sindh24:17 Understanding the Hari movement and Waderay in Sindh29:00 Why was there no land reform in Sindh?33:28 Evacuee property, migration and Corruption37:04 India did not seize Muslim population38:00 Creating an elite after PakistanThe Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel:Jazzcash/Easypaisa - 0325 -2982912Patreon.com/thepakistanexperienceAnd Please stay in touch:https://twitter.com/ThePakistanExp1https://www.facebook.com/thepakistanexperiencehttps://instagram.com/thepakistanexpeperienceThe podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikhFacebook.com/Shehzadghias/Twitter.com/shehzad89Join this channel to get access to perks:https://www.youtube.com/channel/UC44l9XMwecN5nSgIF2Dvivg/join

Smear campaigns don't just distort the truth—they dismantle trust, fracture relationships, and leave survivors questioning where it's safe to stand. In this episode of the Covert Narcissism Podcast, Renee Swanson is joined by high-conflict divorce coach Eleanor Marks for an honest conversation about what smear campaigns really look like during and after divorce with a covert narcissist. Together, they explore: How smear campaigns unfold quietly and convincingly Why family and long-term friends sometimes believe the lies The grief of losing relationships you never expected to lose Why defending yourself often backfires How to reclaim your sense of safety without proving anything This conversation isn't about reacting, explaining, or correcting the narrative. It's about understanding the pattern, protecting your energy, and learning how to move forward when others choose not to see the truth. If you are currently divorcing a covert narcissist—or preparing to—a new coaching session focused specifically on navigating divorce with a covert narcissist is beginning next week. You can learn more and join now at www.covertnarcissism.com/divorce You are not overreacting. You are not imagining the loss. You don't have to navigate this alone. Chapters 00:00 Navigating Life After Narcissism 03:26 Understanding Smear Campaigns 05:55 The Impact of Family Dynamics 08:55 Redefining Relationships and Trust 11:39 Healing and Moving Forward 15:51 Living Your Truth 16:42 Building a Supportive Community DISCLAIMER: THE INFORMATION PROVIDED BY RENEE SWANSON, COVERT NARCISSISM PODCAST, AND CNG LIFE COACHING IS FOR EDUCATIONAL PURPOSES ONLY AND IS NOT TO BE USED FOR DIAGNOSIS PURPOSES AND NOT INTENDED TO BE A SUBSTITUTE FOR CLINICAL CARE. PLEASE CONSULT A HEALTH CARE PROVIDER FOR GUIDANCE SPECIFIC TO YOUR CASE. THIS MATERIAL DISCUSSES NARCISSISM IN GENERAL. RENEE SHARES STORIES FROM HER PERSONAL EXPERIENCES AS WELL AS FROM THOSE SHE HAS TALKED WITH FOR SEVERAL YEARS. HER MATERIAL DOES NOT CLAIM THAT ANY SPECIFIC PERSON HAS NARCISSISM AND SHOULD NOT BE USED TO REFER TO ANY SPECIFIC PERSON AS HAVING NARCISSISM. PERMISSION IS NOT GRANTED TO LINK TO OR REPOST THIS MATERIAL TO SUPPORT AN ALLEGATION OR SUPPORT A CLAIM THAT ANY SPECIFIC PERSON IS A NARCISSIST. THAT WOULD BE AN UNAUTHORIZED MISUSE OF THE MATERIAL AND INFORMATION PROVIDED. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wendy Pease sits down with global marketing strategist Jen Faucon, whose career spans major agencies and multinational brands. She now works at the intersection of global business, public policy, and sustainable development. Jen's core message is simple (and surprisingly tactical): great global marketing isn't about giant budgets. It's about smart strategy, cultural precision, and building systems that let local markets tell you when your “great idea” will backfire. You'll learn: How Nestlé successfully introduced coffee in a tea-drinking country by shifting consumer behavior to a new moment of the day and using a simple Try → Share → Buy framework instead of expensive mass media. Why translation is a strategic and cultural risk decision, not a tactical task, including how colloquialisms, imagery, and language choices can either build trust or get a brand banned from advertising in a market. How global brands like Microsoft adapt one core idea across dozens of markets by keeping the strategy consistent while allowing local teams to change copy, visuals, humor, and layout to fit cultural norms.

This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken. The fails that Jeff identifies: Poor Reputation with internal customers Campaigns miss their mark Poor sales productivity Customer lose trust Marketing loses business credibility As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Prefab Sprout - When Love Breaks Down You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the noon All Local for Tuesday, January 6,2026

On today's episode, CORINNE FISHER and KRYSTYNA HUTCHINSON go over GWF's stand-out moments of 2025. The gals, along with producer, ERIC FRETTY, do an end-of-year personal performance review and discuss their resolutions for a happy, healthy, and prosperous 2026. PLUS! Denise Richards' true personality, David Harbour and Lily Allen's awkward house tour, and Brian Walshe's incriminating google searches. Follow CORINNE on IG @⁠PhilanthropyGal⁠Follow KRYSTYNA on IG @⁠KrystynaHutch⁠Follow ERIC on IG @⁠EricFretty ⁠ Want to write into the show? Send us an email ⁠SorryAboutLastNightShow@gmail.com⁠ Music credit for today's episode:KIIRABlue⁠https://music.apple.com/us/song/blue/1746769722 Hosted on Acast. See acast.com/privacy for more information.

Hackers drain millions from Unleash Protocol DarkSpectre campaigns exposed Shai-Hulud attack led Trust Wallet heist Huge thanks to our episode sponsor, ThreatLocker Want real Zero Trust training? Zero Trust World 2026 delivers hands-on labs and workshops that show CISOs exactly how to implement and maintain Zero Trust in real environments. Join us March 4–6 in Orlando, plus a live CISO Series episode on March 6. Get $200 off with ZTWCISO26 atztw.com.

AP correspondent Ed Donahue reports a member of the Royal Family opens up about being assaulted.

✨ Celeste Schreier, Director of Global Retail Marketing at Summer Fridays☁️ Behind the scenes of Summer Fridays' Times Square takeover☁️ How Celeste helped launch 800+ Sephora doors in Europe☁️ What global retail marketing actually means day to day☁️ How sampling strategy builds loyalty and brand awareness☁️ What goes into designing Sephora gondolas that convert☁️ Career lessons from working at Fresh, Benefit, and TatchaJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this episode, we welcome Taylor Shaw, Head of Film Outreach at Kickstarter. In our discussion, Taylor dives deep into Kickstarter's new strategic partnership with Tubi. She also offers insights into running successful campaigns on the fundraising platform, shares best practices on building an audience, and much more.The Making Of is presented by AJA:ICYMI: AJA's biggest product releases in 2025From multi-channel HD and 4K/UltraHD IP video solutions, to Mini-Converters for bridging between resolutions, connectivity types, protocols, and codecs, a Mini-Converter frame, and a high-capacity 12G-SDI router, AJA announced several new products in 2025 that address emerging workflow needs across broadcast, production, post, and proAV. Get the full rundown hereSupport The Making Of:Consider supporting our podcast and help us grow in 2026 with a paid subscription.The Netflix Chief Who Insists He Won't Ruin HollywoodTed Sarandos, a movie buff and one-time video-store clerk, may soon oversee the iconic Warner Bros. studioTed Sarandos has minted his status as an entertainment power broker, but he still feels the need to tell the world that he's not trying to destroy Hollywood.Read more hereShoot. Store. Secure. Smile.The OWC Guardian is a bus‑powered, portable NVMe SSD featuring 256‑bit AES OPAL hardware encryption and a color touch‑screen for intuitive, secure access. With up to 1,000 MB/s real‑world transfer speeds, platform‑agnostic operation (Mac, PC, iPad Pro), and a rugged anodized aluminum enclosure, it's built to protect audit‑sensitive media and projects anytime, anywhere.Explore hereWhy Jamie Lee Curtis Is Thankful Her Mom Didn't Let Her Audition for ‘The Exorcist' as a ChildThe Oscar winner eventually made her horror film debut in 1978's ‘Halloween.'While Jamie Lee Curtis is now famously known as the Scream Queen, she recently revealed that her mom actually stopped her from making her horror film debut as a child. During a recent appearance on The Drew Barrymore Show, the Oscar winner recalled a producer wanting her to audition for 1973's The Exorcist. However, she said her mother, Janet Leigh, declined the opportunity for her then preteen daughter.“He called my mom and said, ‘Hey, I'm producing the movie of the book The Exorcist.' Will you let Jamie audition for it?'” Curtis recounted. “And at the time I was probably 12 and, like, cute and kind of sassy and I had some personality, and I'm sure he saw me at a party and was like, ‘Oh, she'd be funny.' And my mother said, ‘No.'”Read more hereZEISS Holiday Special:Save 25% on ZEISS Nano PrimesThere's a whole world of exceptional moments to be captured out there. Make sure you are prepared and save big during the ZEISS Holiday event! Save up to $6,400 off the list price on select ZEISS Nano Prime lenses. Explore hereMeet Stream Deck Studio:Meet Stream Deck Studio, the ultimate control surface designed for professional broadcast and live production environments. Built on the iconic Elgato hardware and powered by Bitfocus software, it offers a hyper-customizable experience that simplifies even the most complex workflows. With compatibility across hundreds of devices from the industry's top vendors, Stream Deck Studio gives you complete command over your production setup, making it easier than ever to create seamless, high-quality broadcasts. Call Videoguys at 800-323-2325 to learn more and take your production control to the next level today! Browse herePodcast Rewind:Dec. 2025 - Ep. 110…Advertise in this newsletter and reach 250K filmmakers, TV, broadcast and video professionals each week. For more info, please email mvalinsky@me.com Get full access to The Making Of at themakingof.substack.com/subscribe

THE ROAD TO THE WHITE HOUSE: CAMPAIGNS OF 1976 AND 1980 Colleague Max Boot. Discussing the path to the presidency, Boot analyzes Reagan's close 1976 loss to Gerald Ford and his victorious 1980 campaign. He highlights the firing of campaign manager John Sears, Bill Casey's role in the potential "October Surprise" regarding Iranian hostages, and Reagan's decisive debate performance against Jimmy Carter. NUMBER 5 1971 GOVERNOR'S BALL

Professor Toby Wilkinson. Cleopatra seduced Mark Antony with a theatrical entrance as Aphrodite, securing a romantic and political partner. Antony relied on Egyptian wealth for his campaigns but suffered military setbacks, alienating Rome by adopting Eastern customs. Their union produced children and challenged Octavian's authority, leading to inevitable conflict. 2900 SUEZ

Diane Mitchell won , Lee Bright won in their campaigns

H3 - The TPUSA Straw poll at Amfest is now out, who did they prefer for President in 2028, Diane Mitchell won , Lee Bright won in their campaigns, A frantic mother speaks out after Bondi Beach shooting, Rep Sarita Edgerton on with Adam Morgan about her wish list

Google ads for accountants fail because they're built without a clear understanding of who to target and how much to realistically spend.   If you've tried Google Ads before and felt like the money disappeared too fast, this episode will help you understand why.   Christian Jones and Noah Jenks walk through real Google Ads data from an accounting firm they're actively managing right now. You'll see what qualified tax leads are actually costing during tax season and what changes when campaigns are built with the right structure.   They show you where money gets wasted in Google Ads and how it's avoided in a live campaign. You'll hear how they're controlling spend, filtering out bad searches, and turning paid clicks into booked conversations for their client.  

On today's podcast episode, we discuss airline passengers' receptiveness to ads, share best-in-class examples of contextual campaigns, and explore where in-flight ads are headed next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Ragu Kamakshisundaram, Vice President of Media and Monetization at Viasat Ads. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-next-generation-of-in-flight-advertising-passenger-receptiveness-contextual-campaigns-what-c     © 2025 EMARKETER   Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to  engage. Join their journey with Viasat Ads. 

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.In this episode, you will learn:How cross-functional experience changes the way Ops leaders think about impactWhy earning a seat at the revenue table requires more than good reportingThe right way to approach attribution without overengineering or blameWhy financial literacy is becoming non-negotiable for Marketing Ops leadersThe risks of continuing to market without clear measurement as 2026 approachesThis episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

When ticket prices aren't sufficient to cover all the financial need. https://actintl.givingfuel.com/pray

This episode is an audio recording of an Opportunity Starts at Home (OSAH) Campaign Roundtable event held in Washington, D.C. on December 2, 2025. The event brought together campaign partners to reflect on campaign achievements, mobilize around priority bills, and discuss new strategies to further multi-sector collaboration for housing affordability. The episode features Renee M. Willis, NLIHC President and CEO, Chantelle Wilkinson, NLIHC Vice President of Strategic Partnerships & Campaigns, May Louis-Juste, NLIHC Project Manager of Strategic Partnerships, Julie Walker, OSAH Campaign Project Manager, David Gonzalez Rice, NLIHC Senior Vice President of Public Policy, and Meghan Mertyris, NLIHC Disaster Recovery Policy Analyst. Learn more about the OSAH Roundtable here: https://www.opportunityhome.org/organizations-2/opportunity-roundtable/

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If you’ve ever looked at your timeline and thought “there’s no way this is real,” you’re probably right. In this episode, Bridget and Mike speak to two data professionals about two recent reports from their companies that shed light on how bot networks attempt to hijack our online discourse: the Taylor Swift Nazi narrative after the release of Swift’s album Life of a Showgirl and the Cracker Barrel logo change backlash. Through the lens of these two seemingly unrelated campaigns, we unpack how bot-driven narratives spread, why it works, how online culture wars get engineered for clicks, chaos, and control, and what it means for the rest of us humans trying to engage in actual discourse online. If you’re listening on Spotify, you can leave a comment there to let us know what you think, or email us at hello@tangoti.com Follow Bridget and TANGOTI on social media! || instagram.com/bridgetmarieindc/ || tiktok.com/@bridgetmarieindc || youtube.com/@ThereAreNoGirlsOnTheInternet || bsky.app/profile/tangoti.bsky.social See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

"How Smart Businesses Boost Their Brand With High-Impact Media Campaigns" dives into Brandon Elliot's journey from hardship to building a multi-million-dollar real estate empire—and how strategic marketing and funding systems powered his growth. Learn how top entrepreneurs leverage high-impact media, strong positioning, and modern advertising channels to outperform competitors. This video covers business credibility, scaling strategies, and how media-driven exposure (including TV advertising, TV ads for business, and the power of a strong TV commercial) can transform visibility and deal flow. ----------------------- If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv ----------------------- Follow me on Social Media: Tiktok -   / tonyjavier.tv   Instagram -   / tonyjavier.tv   Facebook Personal -   / tonyejavier   Facebook Business -   / realtonyjavier  ----------------------- If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources ----------------------- Tony is the owner of an INC 5000-rated Real Estate Investment Company. He has been featured in Bigger Pockets, Wholesaling INC, Steve Trang's Real Estate Disruptors, Joe Fairless' Best Ever Podcast, and many other top podcasts and platforms. When Tony is not working on his business, he enjoys flying his plane. You can see videos on that and how he uses airplanes to save money on taxes. Don't forget to like the video, comment, subscribe to my channel, and share this with a friend if I'm doing my job and providing value to you and your network. If I'm not doing my job please let me know in the comments how I can be better, your feedback is greatly appreciated. See you in the next video!

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals. This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and build sustainable visibility in the digital space. Topics Covered in This Episode What managing 50+ creators taught Michelle about influencer marketing The biggest misconceptions creators have about brand deals What brands really look for beyond follower count Why professionalism matters more than virality Where creators lose opportunities without realizing it The role of communication and systems in campaign success Why long-term brand relationships outperform one-off deals How creators can position themselves as strategic partners Key Takeaways Follower count alone doesn't secure long-term opportunities Brands value reliability, communication, and clarity Systems protect your reputation and income Community-led creators build stronger relationships Professionalism creates longevity in the creator economy Resources Mentioned VIP Visibility Days – One-on-one strategy sessions to build professional positioning The Visibility & Clarity Kit – A foundational roadmap for visibility and alignment Connect With Michelle Thames Instagram: @michellelthames LinkedIn: Michelle Thames Threads: @michellelthames Website: https://michellelthames.com For brand partnerships, consulting, or speaking inquiries:michelle@michellelthames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stories change how people think, feel, and choose to act, and the science behind that process has direct implications for fundraising success.In this episode of All About Capital Campaigns, Amy Eisenstein welcomes Cherian Koshy, vice president at Kindsight and a leading voice on the neuroscience of generosity, to explore how brain science explains donor behavior in major gifts and capital campaigns.Drawing from his new book Neurogiving: The Science of Donor Decision Making, Cherian shares research from hundreds of peer reviewed studies that explain how donors experience stories, make identity based decisions, and move from emotional connection to meaningful action. This conversation connects neuroscience with practical fundraising strategy, offering insight that campaign leaders, development staff, and board members can apply right away.The discussion opens with storytelling and brain chemistry. Cherian explains how narrative creates neural coupling, a process where the listener experiences the story at a physical and emotional level. This shared experience shapes understanding, memory, and motivation. Fundraisers learn why stories shape donor choices and how thoughtful language and narrative arcs influence how supporters experience a mission.The conversation then shifts to major and leadership gifts within capital campaigns. Cherian explains what happens in a donor's brain when considering a significant commitment. Rather than focusing on affordability, donors connect gifts to identity, values, nostalgia, and legacy. Amy and Cherian discuss how campaigns succeed when messaging reflects who donors see themselves becoming and how the project expresses that identity through impact rather than square footage.Decision friction and generosity decay form another core theme. Cherian outlines how delays, long processes, and complex steps slow generous intent. When emotional connection and action drift apart, motivation fades. Examples from campaign follow up, pledge processes, and online giving show how timing and simplicity keep donors engaged when enthusiasm runs high.The episode also examines campaign thermometers and the goal gradient effect. Cherian explains why campaigns gain momentum near the finish line and why the quiet phase plays a central role in building confidence and participation. Amy connects this science to proven capital campaign strategy, reinforcing the value of early leadership gifts, phased solicitation, and disciplined sequencing.Throughout the episode, listeners gain language, frameworks, and research grounded insight that explains why proven campaign practices work. This conversation equips fundraisers with science backed clarity that strengthens storytelling, major gift conversations, and campaign structure while building trust with donors, boards, and leadership teams.For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world's most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.About our guest, Abel GrünfeldAbel Grunfeld is Riverside's VP of marketing and first employee. He is a growth strategy expert, specializing in scaling our digital presence and building an efficient marketing pipeline. What B2B Companies Can Learn From Massimo Bottura:Turn mistakes into magnetic storytelling. Massimo Bottura's most iconic dish was born from a dropped lemon tart, which is proof that imperfections can become brand-defining moments. Abel explains, “ [It's] very inspiring to take this high stress environment… and transform it into something that actually is unique, much more creative, much more powerful in terms of storytelling.” In B2B, the same principle applies. When a campaign breaks, a launch misfires, or a plan goes sideways, don't hide it. Shape it into a story. Audiences connect most with brands that reveal the creative, human process behind the work. Your “oops” moment might become your most memorable asset.Use constraints to fuel creativity. In high-pressure kitchens, limitations create innovation, not less of it. Abel notes, “Your constraints are your advantage… By being very intentional and aware of what your constraints and disadvantages are, you can be really focused on how to use these to actually create some sort of playing field where you can be more successful.” B2B teams often don't have unlimited budgets, bandwidth, or time. That's not a disadvantage, that's focus. Constraints sharpen your narrative, strengthen your positioning, and force bold creative choices. The boundaries become the catalyst.Plan for surprises and lead through them. Massimo Bottura thrives by embracing unpredictability, treating chaos as a space for invention. Abel shares, “You always plan, but you cannot always control the outcomes… you need to plan to be surprised… and  to figure out how you make the most out of any situation.” For B2B marketers, this is the mindset shift. Markets shift. Teams change. Campaigns don't go as expected. The brands that win are the ones that stay calm, adapt quickly, and turn the unexpected into momentum. Build flexibility into your strategy so you can transform disruption into differentiation.Quote“Real creativity, very often, it's a coincidence of different factors.  There's an unintentionality behind creation that when you plan everything out, you'll never come to that result. When you allow space for exploration, for playfulness, for doing things that you never planned… sometimes they're better than what you actually can envision and visualize yourself.” Time Stamps[00:55] Meet Abel Grünfeld, VP of Marketing at Riverside [00:52] Why Massimo Bottura?[01:59 The Role of VP of Marketing at Riverside[03:02] Behind the Scenes of Massimo Bottura: The Italian Culinary Genius[14:58] Marketing Lessons from Massimo Bottura[26:19] Where are B2B Companies at with Video?[32:07] The Importance of Video Content[41:34] Content Strategy at Riverside[44:47] Simplifying Video Production[47:07] Consolidating Video Creation Tools[49:07] Final Thoughts and TakeawaysLinksConnect with Abel on LinkedInLearn more about RiversideAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, I first discuss the latest trending news in the travel industry, including the new campaigns from the DOT, new proposals from the Trump Administration that will impact travel, and more. Later, I welcome Aurelien Uhrik, Business Development Manager at Air France-KLM, to the show to learn more about what KLM Royal Dutch Airlines offers to travelers. Uhrik provides insights into the new US routes that KLM serves, what passengers can expect on board, and more. The discussion on KLM Royal Dutch Airlines begins after the 9-minute mark. Today's episode sponsor: Air France-KLM KLM Royal Dutch Airlines serves more than 160 destinations worldwide, including over 50 in Europe, Africa and India, that are a convenient one stop via our convenient Amsterdam hub from Portland, Oregon or 14 other U.S. gateways. Your customers can choose from World Business Class flat-beds, a dedicated Premium Comfort Class or Economy with on-demand entertainment, in-seat power, and complimentary wine and Beer. Visit the Air France KLM Business Solutions trade portal at AFKL.biz to find everything you need and sign up to get our news right to your inbox. Have any feedback or questions? Want to sponsor the show? Contact us at Podcast@TravelPulse.com and follow us on social media @TravelPulse.See omnystudio.com/listener for privacy information.

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This week's episode features Megan Basham, culture reporter for The Daily Wire and author of Shepherds for Sale: How evangelical leaders traded the truth for a leftist agenda, to discuss her reporting on how major philanthropic networks, political groups, and federal funding streams have shaped the policy positions of several large evangelical institutions on immigration issues such as […]