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App Masters - App Marketing & App Store Optimization with Steve P. Young
In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You'll discover:✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)✅ How to test creatives the smart way (and avoid rookie mistakes)✅ Scaling tactics: budgets, duplicating campaigns & targeting geos✅ Why ROAS is the only metric that matters long-termThis is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably
Investigative journalist and military veteran Sarah Fields joins the show to recount her experience reporting on the murder of Austin Metcalf—an incident tied to Karmelo Anthony and two high-school students at a track meet. She describes the reporting process, the evidence she uncovered, and the personal cost of covering a case that exploded into a high-stakes public controversy. What followed, she says, was a targeted campaign to discredit and silence her: use of government agencies (including Child Protective Services and law enforcement) to intimidate witnesses, pressure sources, and even launch attacks on the presiding judge. This episode is a firsthand look at the risks investigative reporters face when powerful and corrupt deep state forces push back.Follow Sarah Fields on X: https://x.com/SarahisCensored
Welcome to a compelling conversation on Trending in Education, where we explore how innovative thinking and technology can transform public education. In this episode, Mike Palmer talks with Michelle Vilchez, CEO, and Sean Michael Hardy, Vice President of National Organizing and Advocacy, from Innovate Public Schools. They discuss their groundbreaking work in empowering parents and leveraging artificial intelligence to create a new tool called AI-EP, a project developed in collaboration with Northeastern University's Burnes Center for Social Change. Why You Should Listen: Empowering Parents: This episode highlights how a nonprofit organization is shifting power to parents, particularly those from marginalized communities, by giving them the tools and platforms to advocate for their children's education. AI for Good: You'll hear about a practical and inspiring use of AI that addresses a real-world problem and closes equity gaps, rather than exacerbating them. Community-Led Innovation: The conversation showcases a powerful model of "co-design," where tech developers, educators, and community members work together to create solutions that are both effective and sustainable. Key Takeaways: Innovate Public Schools is a movement, not a network. Michelle and Sean clarify that their organization's mission is to mobilize families to demand high-quality schools for their children, not to operate charter schools. They focus on campaigns for black literacy, special education, and high-impact tutoring. AI-EP addresses a critical need. The Individualized Education Plan (IEP) is often a dense, 50-page legal document that can be intimidating for parents, especially those who don't speak English or have low reading comprehension. The AI-EP tool translates the IEP into a parent's native language and allows them to ask questions, effectively serving as a chatbot to help them understand and engage with the plan. Collaboration is key to innovation. The AI-EP project was a collaborative effort involving Innovate Public Schools, Northeastern University, and the Learning Tapestry. By bringing together tech developers and parents, they created a tool that has had a transformational impact on users. Parent advocacy drives policy change. Innovate's parent leaders have not only influenced local policy but also co-authored legislation. Their advocacy led to the passage of California's Senate Bill 445, which mandates that IEP documents be translated into the 10 most common languages across the state, benefiting over 800,000 students. The model is replicable. Michelle and Sean stress that their goal is not to be "gatekeepers" of this innovation, but to share the model so it can be replicated across the nation to address a variety of educational challenges. They believe that organizing around education is crucial because it is the "building block" for everything else in life, from economic stability to generational wealth. Don't miss this conversation. Listen in to learn how Innovate Public Schools is harnessing the power of community and technology to create a more equitable and participatory education system. Subscribe to Trending in Education so you never miss a conversation like this one. 00:00 Introduction and Guest Welcome 00:47 Michelle's Journey with Innovate Public Schools 04:39 Sean's Background and Path to Innovate 10:40 Challenges and Innovations in Education 12:14 Parent Advocacy and Policy Change 15:12 Impact of the Pandemic and AI on Education 17:47 Public Trust and Equity in Education 19:01 Innovate Public Schools' Focus on Equity 19:22 AI Collaboration with Northeastern University 19:51 Campaigns and AI Integration 20:25 Understanding IEPs and Their Challenges 21:55 AI's Role in Special Education 26:52 Legislative Efforts for IEP Translation 28:01 Co-Designing AI Tools with the Community 31:03 Future Prospects and Community Engagement 33:41 Final Thoughts and Call to Action
On this Thursday edition of Sid & Friends in the Morning, John Catsimatidis & James Flippin substitute for Sid Rosenberg on the holiest of Jewish holidays, Yom Kippur. John and James cover updates in New York City's race for Mayor, the ongoing the federal government shutdown, discussing its impact, partisan disagreements over healthcare funding, and President Trump's social media actions. Finally, the duo cover the Yankees' 4-3 win over the Boston Red Sox in last night's American League Wild Card Series Game 2. Bonnie Brady, Claudia Tenney, Craig Eaton, Dr. Peter Michalos, Ed Cox, George Venizelos, Greg Kelly, Peter King, Rick Scott, Roger Stone & Todd Shapiro join Sid on this Yom Kippur installment of Sid & Friends in the Morning. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the business of podcasting: Podcast Movement 2025 panels are now live for free on YouTube, the 83rd Golden Globes eligibility only includes the top 25 podcasts for Best Podcast, shifting ad dollars to podcasting increases reach without increasing cost, and Prebid has HTTP GET integration and server requirements up for public comment.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
This week in the business of podcasting: Podcast Movement 2025 panels are now live for free on YouTube, the 83rd Golden Globes eligibility only includes the top 25 podcasts for Best Podcast, shifting ad dollars to podcasting increases reach without increasing cost, and Prebid has HTTP GET integration and server requirements up for public comment.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.
What happens when funders shift decision-making powers to communities? Farra Trompeter is joined by Cynthia Gibson, PhD, principal of Cynthesis Consulting, and Kelley Buhles, independent consultant and owner of Buhles Consulting, to discuss participatory grantmaking and explore how sharing decision-making power with communities fosters stronger, more democratic philanthropy. They also outline the steps nonprofits and funders can take to initiate this approach.
This is the VIC 4 VETS, Weekly Honored Veteran. SUBMITTED BY: Buck Carter’s little girl - Allison Schottenhaml Private first-class Buck Carter Vic & KenToday I would like to honor my father Private first class Buck Carter. Born February 3, 1917 in Sikeston Missouri. In 1943 my father was working on his families 700 acre farm outside Sikeston raising cotton , corn, wheat and cattle including driving truck to take crops to barges on the Mississippi river. Everything we know about my father's military history comes from his DD214 and military Personnel records we acquired after he passed away. As he would not really share much of his service.We know on April 23, 1943 he signed up for the US Army at Jefferson Barracks.Line 18 on dd214 Race there are 3 options white, negro or other! His is marked other he was part of the Cherokee Nation.Line 30 military occupational specialty & number. Rifleman 745. I had to look that up and found this: Must be proficient in the use of such hand weapons as rifle, automatic rifle, carbine, pistol, rocket launcher, rifle grenade, hand grenade, flame thrower & bayonet. Must be proficient in the technique of hand to hand combat to destroy enemy Personnel & to assist advance against an enemy position. May perform supervisory duties to control, coordinate & tactical employment of a fire team.Line 32 Battle & Campaigns, Normandy with arrowhead meaning part of D-daySaint Lo-France, Rhineland-GermanyLine 33 Decorations & citations,American Theater Ribbon, World War II Victory Metal, Presidential Unit Citation, Army Occupational Metal (more than 30 consecutive days in occupied territory), Good Conduct metal, Honorable Discharge Lapel Ribbon and Bronze Star.Date of discharge December 21, 1946 After returning from the war my father decided to not return to farming since his 3 brothers were running the farm and he has experience driving a 1 1/2 ton truck he decided he wanted to be a long haul truck driver and see the country he fought for! After a few years of driving he became part owner of a very successful heavy hauling & rigging company in St. Louis and was able to retire when I was 9 years old and we moved to 150 acre ranch raising cattle and appaloosa horses. Every summer when I was out of school we would load up our horses and hit the road camping and trail riding around the country mostly camping on Indian Reservations and visiting historical sites. He taught me to love this country and I believe those trips taught me more than all the history courses in school.When I was 22 years old my father passed away suddenly from a brain aneurysm while out eating breakfast with my mom! That was the worse phone call of my life! I was a daddy's girl and miss my father so much everyday but blessed to have spent so much quality time with him! ________________________________________________________________ This Week’s VIC 4 VETS, Honored Veteran on NewsTalkSTL.With support from our friends at:Alamo Military Collectables, H.E.R.O.E.S. Care, Monical’s PizzaSee omnystudio.com/listener for privacy information.
A new report from the Animal Agriculture Alliance shows so-called animal activist groups raise quite a bit of money for their anti-meat activities each year.
This is the VIC 4 VETS, Weekly Honored Veteran. SUBMITTED BY: Buck Carter’s little girl - Allison Schottenhaml Private first-class Buck Carter Vic & KenToday I would like to honor my father Private first class Buck Carter. Born February 3, 1917 in Sikeston Missouri. In 1943 my father was working on his families 700 acre farm outside Sikeston raising cotton , corn, wheat and cattle including driving truck to take crops to barges on the Mississippi river. Everything we know about my father's military history comes from his DD214 and military Personnel records we acquired after he passed away. As he would not really share much of his service.We know on April 23, 1943 he signed up for the US Army at Jefferson Barracks.Line 18 on dd214 Race there are 3 options white, negro or other! His is marked other he was part of the Cherokee Nation.Line 30 military occupational specialty & number. Rifleman 745. I had to look that up and found this: Must be proficient in the use of such hand weapons as rifle, automatic rifle, carbine, pistol, rocket launcher, rifle grenade, hand grenade, flame thrower & bayonet. Must be proficient in the technique of hand to hand combat to destroy enemy Personnel & to assist advance against an enemy position. May perform supervisory duties to control, coordinate & tactical employment of a fire team.Line 32 Battle & Campaigns, Normandy with arrowhead meaning part of D-daySaint Lo-France, Rhineland-GermanyLine 33 Decorations & citations,American Theater Ribbon, World War II Victory Metal, Presidential Unit Citation, Army Occupational Metal (more than 30 consecutive days in occupied territory), Good Conduct metal, Honorable Discharge Lapel Ribbon and Bronze Star.Date of discharge December 21, 1946 After returning from the war my father decided to not return to farming since his 3 brothers were running the farm and he has experience driving a 1 1/2 ton truck he decided he wanted to be a long haul truck driver and see the country he fought for! After a few years of driving he became part owner of a very successful heavy hauling & rigging company in St. Louis and was able to retire when I was 9 years old and we moved to 150 acre ranch raising cattle and appaloosa horses. Every summer when I was out of school we would load up our horses and hit the road camping and trail riding around the country mostly camping on Indian Reservations and visiting historical sites. He taught me to love this country and I believe those trips taught me more than all the history courses in school.When I was 22 years old my father passed away suddenly from a brain aneurysm while out eating breakfast with my mom! That was the worse phone call of my life! I was a daddy's girl and miss my father so much everyday but blessed to have spent so much quality time with him! ________________________________________________________________ This Week’s VIC 4 VETS, Honored Veteran on NewsTalkSTL.With support from our friends at:Alamo Military Collectables, H.E.R.O.E.S. Care, Monical’s PizzaSee omnystudio.com/listener for privacy information.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Struggling to make Meta Ads work for your app?
The Intrinsic Philosophy of Change Change from Within: We believe that the most enduring and meaningful transformations arise from the people most impacted—those who live within the system and carry its deepest insights. Embedded Transformation: Change is not an external imposition. It becomes intrinsic—woven into the identity of the individual, group, or organization. It's not just what they do differently; it's who they become. Unlocking Capacity: Our role is to help unlock the door to internal wisdom. When systems are open and safe enough to explore their own truths, remarkable growth becomes possible. Inside-Outside Strategy: This approach may take more time, but it yields outcomes that are more just, more fair, and more permanent. It's not about quick fixes—it's about cultivating sustainable evolution. Collaborative Discovery: We don't bring answers—we help uncover them. Our work is grounded in trust, curiosity, and the belief that every system holds the seeds of its own renewal.
In today's diverse and interconnected world, effective marketing requires more than clever slogans or broad demographic data—it requires understanding people. That was the heart of my conversation with Hernan Tagliani, who emphasized why representation and cultural relevance are critical to building authentic connections with consumers.Too often, brands rely on general market research and assume it will apply to multicultural audiences. The result? Campaigns that fall flat because they treat groups like the Hispanic community, for example, as one-dimensional. The reality is far more complex—language, culture, regional differences, and generational dynamics all influence consumer behavior.Why Cultural Nuance MattersA common misstep brands make is translating a campaign into another language and calling it multicultural marketing. But language alone isn't enough. Culture outweighs translation. A campaign that resonates in Mexico may not land the same way in Miami or Los Angeles, even though the audience may all identify as Hispanic. Similarly, Caribbean, American-born Black, and African immigrants each bring unique lived experiences that shape their consumer behavior. To ignore these nuances is to miss the heart of what truly connects with people.Research Beyond the BasicsReal engagement begins with research that goes deeper than age, income, or education levels. Hernan shared how understanding that many Hispanic consumers live in multigenerational households can shape campaigns that speak to both younger and older family members. Or how knowing that Hispanic consumers are highly active online informs where and how brands should show up. When companies commit to uncovering the “DNA” of their consumers—what drives them, what matters most, what builds loyalty—they uncover opportunities that generic data will never reveal.Representation at the TableRepresentation isn't just about the people in ads—it's about who makes the decisions. Diverse voices in marketing teams and leadership are essential to asking the right questions and challenging assumptions. Without them, brands risk missing cultural signals, alienating customers, and leaving revenue on the table. The data is clear: diverse communities, especially Latino and Black consumers, are not niche markets. They represent trillions in spending power and are driving much of the population and workforce growth in the U.S.Multicultural Marketing Drives GrowthBetween 2010 and 2030, Latinos alone are expected to account for more than half of new homeowners in the U.S. By 2045, White consumers will no longer be the majority. These demographic shifts aren't projections to consider “someday.” They are happening now. Brands that fail to reallocate budgets and strategies to align with multicultural growth are actively missing opportunities to build long-term loyalty and market share.And let's not forget: we live in a global economy. Consumers don't only compare brands locally—they compare experiences worldwide. A marketing campaign must resonate not just across borders of language, but across borders of culture and identity.Moving Beyond QuotasThis isn't about checking a diversity box. It's about building campaigns and teams that reflect the audiences we want to reach. It's about making cultural relevance and representation part of the core business strategy, not an afterthought. Hernan put it plainly: if you're not prioritizing multicultural marketing, you're already behind your competition.Final ThoughtsMarketing is, at its core, about connection. That connection comes from understanding people not as statistics, but as individuals with unique stories, cultures, and preferences. By investing in research, elevating diverse voices, and tailoring strategies to cultural realities, brands can create campaigns that don't just sell products but foster trust, loyalty, and meaningful relationships.Representation isn't just powerful—it's profitable. And in today's marketplace, it's no longer optional. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit deiafter5.substack.com/subscribe
In this episode of The Magic Guys Podcast, we host the brilliant Sonia Benito - a Spain-born, London-based magician blending elegant style with urban edge. She weaves classic and modern techniques into visual, interactive performances using everyday objects, while sharing insights on creativity, branding, and unforgettable magic. Follow Sonia on Instagram - @soniabenitomagic Learn More about Sonia Benito - https://www.soniabenito.com/ Magic guys Merch! https://themagicguysshow.com/en-aud/products/im-a-magic-guy-t-shirt Leave a voicemail for The Magic Guys - https://www.speakpipe.com/themagicguys Join The Magic Guys Discord!!! - https://discord.gg/sBUUCVwjPR Email Us - themagicguysshow@gmail.com The Podcast where Professional Magicians, Josh Norbido, Doug Conn & Nick Kay take on the important questions of life (Mainly from our youtube subscribers) and deliver answers from a Magicians point of view. Come hang out with us while we chat about our lives as Magicians and the ups and downs that go with it.
Executing an effective thought leadership strategy is essential in professional services marketing, yet many firms continue to struggle. By understanding and implementing the right approaches, firms can not only cut through crowded markets but also build lasting credibility. In today's episode of the CMO Series Podcast, Charlie speaks with a former guest on the series, Phill McGowan, who has led marketing and communications at top law firms including Jenner & Block, Crowell & Moring, and Reed Smith. Now, through his consultancy, Phill McGowan Marketing, he helps firms deliver impactful, data-driven campaigns. Phill joins us today for a masterclass in building successful thought leadership campaigns, from distinguishing between flagship Capital “C” campaigns to more agile, lower-case “c” initiatives. We'll also explore how to navigate shifting markets, secure leadership buy-in, and create content that stands out. Phill and Charlie dive into: Phill's journey into legal marketing and his first time seeing impactful thought leadership Common mistakes versus best practice in law firm thought leadership The implications and opportunities of a shifting market on thought leadership Understanding capital ‘C' and lower-case ‘c' campaigns and their essential elements Advice for firms on securing buy-in and leadership support for further investment Practical tips for CMOs looking to build a sustainable thought leadership strategy
Emily Tisch Sussman has done a lot of impressive things in her career. Now four seasons in, the former Vice Presidentg of Campaigns at the largest democratic think tank in Washington D.C. created She Pivots looking for inspiration to embrace her own. Interviewing big names like Hillary Clinton, Priyanka Chopra, and Sophia Bush (among others) emboldened her to step into her own power, especially as a new mother. In today's episode, Emily talks about embracing her greatness in each chapter, what it was like to become a mother, and learning about her strengths as an interviewer. Plus:How she felt as a dramatic post-baby weight-loss, what her wellness routine looks like today, and how she feels about her newest chapter as co-owner of New York's Gotham FC.SOCIAL@emtsuss@shepivotspodcast@emilyabbate@hurdlepodcastOFFERSLMNT | Go to DrinkLMNT.com/Hurdle to get a free sample pack with your purchaseInsideTracker | Go to InsideTracker.com/Hurdle to and use code "ITHURDLE" to get 20% off.JOIN: The Daily Hurdle IG ChannelSIGN UP: Weekly Hurdle NewsletterASK ME A QUESTION: Email hello@hurdle.us to ask me a question!
Nataliya Bugayova is a non-resident Russia Fellow at ISW. Nataliya previously led ISW's Russia research team where she helped build the analytical framework that serves as the foundation for ISW's in-depth reporting on Russia. Her analytical work focuses on the Kremlin's decision-making, information operations, and global campaigns from Ukraine to Africa. She also serves as the Director of Strategic Intelligence at Babel Street – a US OSINT technology company and an ISW technology partner. At Babel Street, Nataliya optimizes data and technology for national security analysis of key capabilities of US adversaries. Before ISW, she worked on reform efforts in Ukraine in several roles. She was the Chief Executive Officer of the Kyiv Post, then Ukraine's only independent English-language publication. She also served as the adviser on international technical cooperation to a former Ukrainian Economy Minister, appointed after the pro-democracy Euromaidan Revolution in February 2014.Ms. Bugayova is the author of “How We Got Here with Russia: The Kremlin's Worldview” and “Putin's Offset: The Kremlin's Geopolitical Adaptations Since 2014.” She has been a trusted voice on Russia's war on Ukraine and Russia's operations globally. Her insights have been featured in Foreign Policy, Fox News, PBS NewsHour, CNN, NBC News, The Hill, BBC. She has testified in the US Congress and the European Parliament. She regularly briefs US military and civilian leaders. Ms. Bugayova holds a master's in public policy from Harvard Kennedy School, where she was a student fellow at the Belfer Centre for Science and International Affairs.----------LINKS: https://understandingwar.org/people/nataliya-bugayova/https://x.com/nataliabugayova?lang=enhttps://hertogfoundation.org/staff/nataliya-bugayovahttps://www.thecipherbrief.com/experts/nataliya-bugayovaBRAVE1Defense Tech Innovations - Defense and Space Manufacturing https://x.com/BRAVE1uahttps://www.linkedin.com/company/brave1ukraine/posts/?feedView=all----------SUPPORT THE CHANNEL:https://www.buymeacoffee.com/siliconcurtainhttps://www.patreon.com/siliconcurtain----------TRUSTED CHARITIES ON THE GROUND:Save Ukrainehttps://www.saveukraineua.org/Superhumans - Hospital for war traumashttps://superhumans.com/en/UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukrainehttps://unbroken.org.ua/Come Back Alivehttps://savelife.in.ua/en/Chefs For Ukraine - World Central Kitchenhttps://wck.org/relief/activation-chefs-for-ukraineUNITED24 - An initiative of President Zelenskyyhttps://u24.gov.ua/Serhiy Prytula Charity Foundationhttps://prytulafoundation.orgNGO “Herojam Slava”https://heroiamslava.org/kharpp - Reconstruction project supporting communities in Kharkiv and Przemyślhttps://kharpp.com/NOR DOG Animal Rescuehttps://www.nor-dog.org/home/----------
Marketing in learning isn't just about flashy emails or poster campaigns. It's about trust, visibility, and staying human, especially when the ground is shifting under our feet. In this episode, Ashley Hinchcliffe and Hannah Clark unpack why silence is the enemy of People functions, and how to keep your audiences engaged when uncertainty, redundancies, and AI-fuelled upheaval dominate the workplace. From K-pop obsessions to bluntly honest bank ads, they explore what makes campaigns stick in 2025, why hyper-realism beats sugar-coated spin, and how multi-channel, multi-touch campaigns are the only way to cut through the noise. If your L&D or HR team has ever wondered how to keep marketing alive in messy times, this conversation will show you why the fundamentals matter more than ever. SHOW NOTES Learner Journey Mapping Guide Ashley's LinkedIn Hannah's LinkedIn
The Fine Gael presidential candidate came into the Killarney studio this morning to speak to Jerry.
OPINION: Contractors, campaigns and complicity: The Section 95 time bomb | Sept. 27, 2025Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe Visit our website at https://www.manilatimes.net Follow us: Facebook - https://tmt.ph/facebook Instagram - https://tmt.ph/instagram Twitter - https://tmt.ph/twitter DailyMotion - https://tmt.ph/dailymotion Subscribe to our Digital Edition - https://tmt.ph/digital Check out our Podcasts: Spotify - https://tmt.ph/spotify Apple Podcasts - https://tmt.ph/applepodcasts Amazon Music - https://tmt.ph/amazonmusic Deezer: https://tmt.ph/deezer Stitcher: https://tmt.ph/stitcherTune In: https://tmt.ph/tunein #TheManilaTimes#KeepUpWithTheTimes Hosted on Acast. See acast.com/privacy for more information.
After more than a year of campaigning against poor practices in the insurance industry, Which? is making a super-complaint to industry regulator the Financial Conduct Authority. In this episode, we're taking you to the FCA headquarters as we hand in our super-complaint. Joining us we have Which? Money's insurance expert Dean Sobers to explain what's gone wrong with the sector. Steve Edwards, our Head of Campaigns and External Affairs tells us why we've taken this extraordinary step, and Which? Legal expert Lisa Webb tells us what a super-complaint actually is, and how they can help consumers like you. Plus, we hear from Claire Massey who suffered a devastating house fire, and was left confused and frustrated by her insurer's actions as she tried to put her life back together. Read more about our super-complaint.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘The Committee' (Arielle Feger, Becky Schilling, and Emmy Liederman) put together a very unofficial list of the top eight most interesting back-to-college campaigns and activations. In this month's episode, Committee members Analyst, Arielle Feger and Senior Director of Content, Becky Schilling will defend their list against Analyst, Rachel Wolff and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-september-back-to-college-reimagining-retail © 2025 EMARKETER Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com
Amazing Ivan (Ivan Stratienco) Magician. NDA Timeline, False Claims, and Evidence Collage – World's BEST Daygame Coach with 668 Laid/Pull Testimonials. More Than Every Daygame Coach In The World CombinedElite Bundle Resurrections – World's BEST Daygame Coach with 666 Laid/Pull Testimonials
Domestic Terror Operation: Death Threats, Smear Campaigns, Gang Stalking w/ Journalist Sarah Fields - SarahWestall.com
Whispers, denials and dirty tricks - as the fight for the Irish presidency gets brutal, we bring you sharp, fearless analysis of the Áras race as the clock ticks down. Host: Fionnán Sheahan Guests: Mary Regan and Kevin DoyleSee omnystudio.com/listener for privacy information.
On this episode of Inside the Brand Experience, Invision's Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform experiential from one-off events into year-round growth engines. Discover why human-to-human connection, AI-driven personalization, and content atomization are redefining B2B marketing.
Zack Peter is here! A famous singer who goes by D4vid is being questioned about his girlfriend's death. Zack updates us on Blake vs Justin and what Taylor Swift's texts might reveal. Are the RHOC cast running their own smear campaigns on each other? RHSLC premiere explored failed businesses. So juicy so fun! Enjoy! Subscribe to my new show Juicy Crimes!: https://bit.ly/juicycrimes -Go to https://quince.com/juicy for free shipping on your order and 365-day returns -Save 20% Off Honeylove by going to https://honeylove.com/JUICY ! #honeylovepod -Go to https://RO.CO/JUICYSCOOP to see if you qualify. -Find exactly what you're booking for at https://Booking.com, Booking.YEAH! Book today on the site or in the app! -For a limited time, Boulevard is offering new customers 20% off your first year subscription when you go to https://joinblvd.com ! Stand Up Tickets and info: https://heathermcdonald.net Subscribe to Juicy Scoop with Heather McDonald and get extra juice on Patreon: https://bit.ly/JuicyScoopPod https://www.patreon.com/juicyscoop Watch the Juicy Scoop On YouTube: https://www.youtube.com/@JuicyScoop Shop Juicy Scoop Merch: https://juicyscoopshop.com Follow Me on Social Media: Instagram: https://www.instagram.com/heathermcdonald TikTok: https://www.tiktok.com/@heathermcdonald YouTube: https://www.youtube.com/@HeatherMcDonaldOfficial Learn more about your ad choices. Visit podcastchoices.com/adchoices
Max Rushden is joined by Barry Glendenning, Nicky Bandini and Philippe Auclair as Arsenal win in Bilbao and Spurs host Villarreal to start this season's Champions League. Help support our independent journalism at theguardian.com/footballweeklypod
In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication, and how to connect brand awareness with demand generation for better results. We explore the importance of aligning creative messaging with funnel stages, why programmatic often serves as the accelerator in B2B, and how intent data can transform targeting strategies. Rosey also breaks down common mistakes marketers make when siloing brand and demand teams—and how to build campaigns that nurture leads and maximize conversions. Finally, we discuss the role of AI in programmatic, how marketers can use it responsibly to turn data into insights, and why storytelling is still at the heart of every great campaign. If you've ever wondered how to truly connect the dots in B2B programmatic, this episode is packed with clarity and actionable takeaways. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamps 00:00 – Welcome & Guest Intro 02:14 – Rosey's Career Journey: From Broadcast to Programmatic 05:02 – What Brand-to-Demand Really Means in B2B 09:28 – Content Syndication Explained 15:10 – Why Programmatic Accelerates the Funnel 18:47 – The Role of Intent Data in Campaigns 23:19 – Aligning Creative Messaging With the Funnel 28:44 – Using Analytics & GA4 to Tell a Better Story 34:26 – AI as a Tool for Insights & Optimization 41:57 – Rosey's Words of Wisdom for Programmatic Marketers Meet Our Guest: Rosey Sutton, LeadSwell https://www.linkedin.com/in/rosalinesutton/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker Manuela Cortes - Co-Host Programmatic Digest In Espanol: https://www.linkedin.com/in/manuela-cortes- Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Welcome to The Valhalla Club!This month we continue our dive into the Chaos Campaign system! This time we are looking into the Chaos Campaign system that comes with the Mercenary box set as well as some of the mission and contracts that you can pull from the Hinterlands book!The BattleTech Drink of the Month is the Skye Separator.Hosts:Zemer “The Mecha Maniac”Matt “The Northman”Mike “The Viking”Ben "Master of Spirits"Special thanks to all our Patreon members!Join us on The Valhalla Club Podcast Discord ServerEmail us at: thevalhallaclub@outlook.comSupport the show! PatreonThis Episode is proudly sponsored by Aries Games and Miniatures where you can find everything you need for your BattleTech addiction.
On this episode, Luker also talks about what Grillo's looks for in partnerships.
If you think the top reasons a campaign fails are because of money, messaging, or motivation—you'd be wrong.The real killers are much simpler—and far more common. Last time, we uncovered the #1 reason campaigns fail. This week, Greg pulls back the curtain on reason #2, and it's one that might be hiding in plain sight.
Meet Tesha McCord Poe
Cesar Gonzales of Bonterra Resources provided an update on the two different drilling campaigns happening on their properties in the Abitibi of Canada. At the Desmaraisville South property, drilling is currently underway. Exploration work at the Phoenix JV with partners Gold Fields is slated for a 15,000m campaign.
Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O'Clock Episode 399This week on Marketing O'Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web.Thank you to our sponsor SYNUP - https://www.synup.com/enVisit us at - https://marketingoclock.com/
Nathan had Jay and Réland back to cover all things marketing. They discuss various aspects of marketing, personal experiences, and the intersection of life and work. They emphasize the importance of specialization in marketing, share personal stories about family life, and explore innovations in marketing tools. Watch the full video HERE. #marketing #marketingagency #worklifebalance Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49 Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drives results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/ Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.
Original air date: September 17, 2024 From Charlottesville to Springfield, Donald Trump has been spewing language and misinformation that has incited real world violence. How have the candidates been using or abusing language in their campaigns? Norm and Kavita are back to break down this flurry of language in the media and show that words really do matter. Bonus content for members also includes a conversation on the recent assassination attempt and gun violence. Looking for More from the DSR Network? Click Here: https://linktr.ee/deepstateradio Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of FUT in Review, the hosts discuss the upcoming launch of the new game, focusing on the importance of communication and transparency from the developers. They delve into the feedback received from the closed beta, which has led to immediate changes in gameplay mechanics. The conversation shifts to team selection strategies for launch day, highlighting the evolving nature of gameplay with new chemistry styles. The introduction of seasons and campaigns is explored, with excitement building around the potential for engaging content. The episode concludes with reflections on the future of the game and the community's optimistic outlook.Chapters00:00 Introduction and Hype Levels03:05 Communication and Transparency in Game Development05:56 Closed Beta Feedback and Game Mechanics08:57 Team Selection Strategies for the New Game12:02 Gauntlet Mode and Squad Management15:05 Power Curve Changes and Player Ratings19:10 Campaigns and Promotions in Ultimate Team24:20 The Balance of Game Pace and Player Engagement29:20 Chemistry Styles: A New Approach34:35 Seasons and The World Tour Concept40:05 Tournament Structures and Player EngagementTolando's socials:https://x.com/Tolando77https://www.instagram.com/tolando77/?hl=enhttps://www.tiktok.com/@tolando77https://www.youtube.com/@Tolando77https://www.twitch.tv/tolando77Questions: futinreview@gmail.comhttps://youtube.com/futinreviewhttps://www.futinreview.com https://patreon.com/futinreview
Original air date: September 17, 2024 From Charlottesville to Springfield, Donald Trump has been spewing language and misinformation that has incited real world violence. How have the candidates been using or abusing language in their campaigns? Norm and Kavita are back to break down this flurry of language in the media and show that words really do matter. Bonus content for members also includes a conversation on the recent assassination attempt and gun violence. Looking for More from the DSR Network? Click Here: https://linktr.ee/deepstateradio Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey everyone, welcome back to the PPC Den Podcast! Today we're talking about how to survive the craziest shopping days on Amazon. If you've ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I'll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over.We'll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don't have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We'll see you in The PPC Den!
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is. In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
Jen Donahoe is joined by Joe Ferencz (GameFam) and Stephen Dypiangco (Max Power Gaming) to break down the biggest takeaways from Roblox Developer Conference (RDC) 2025. The crew digs into Roblox's massive milestone of 112M DAUs, the 8.5% bump in the developer exchange rate to lure in more professional talent, and the new “ad flywheel” that streamlines campaigns while adding rewarded video into the mix. They also tackle the tricky business of bringing IP into Roblox, how AI is supercharging UGC, and why the company is doubling down on safety with 100+ new tools and policies. 00:18 Roblox's Growth and Platform Dominance00:51 Overview of RDC 202504:39 RDC Vibes and Attendee Insights09:48 Roblox's Monetization and Developer Payouts18:21 Advertising and Rewarded Video Innovations26:29 Brand Integrations and Campaigns on Roblox28:34 Integration vs Standalone Brand Experience30:46 Rewarded Video and Its Benefits32:22 Challenges with Brand Hubs on Roblox36:26 New IP Platform and Licensing42:53 AI Tools for Developers and Players46:11 Roblox Moments: TikTok Meets Roblox50:38 Safety Measures and Brand Concerns53:31 Roblox's Growing Influence
In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations. The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies.TakeawaysAlways take a breath before responding to client concerns.Collaboration within teams can alleviate pressure during challenges.Understanding the client's market and product range is crucial.Mistakes can provide valuable learning opportunities.Research and staying updated on best practices is essential.Effective communication can prevent misunderstandings with clients.Utilizing team strengths can enhance campaign performance.AI and new features should be approached with caution and understanding.Building rapport within teams fosters a supportive work environment.PPC professionals should focus on driving quality traffic, not just conversions.Chapters00:00 Introduction to Dave Alexander and His Background03:03 The Zombie Campaign Structure Explained05:43 Identifying and Solving Campaign Issues08:34 Client Reactions and Communication Strategies11:31 Learning from Mistakes and Future Strategies14:30 Advice for Handling Client Panic17:24 The Importance of Collaboration Across Teams23:03 Crafting Thoughtful Responses26:21 Navigating Best Practices in PPC29:11 Learning from Mistakes33:20 Fostering Team Collaboration40:32 The Crossover: From Court to Clicks46:04 PLTP IntroOutro (22).mp4Find Dave on LinkedInBook a coaching call with AnuPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next PPC Live London event is on October 22ndFollow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter
Darshali Vyas is a pulmonary and critical care fellow at Massachusetts General Hospital. Stephen Morrissey, the interviewer, is the Executive Managing Editor of the Journal. D.A. Vyas, L.G. Eisenstein, and D.S. Jones. The Race-Correction Debates — Progress, Tensions, and Future Directions. N Engl J Med 2025;393:1029-1036.
Phishing Scams, Leaked Stream Keys, Zero-Day Android Vulnerabilities, and Bounties on Russian Hackers In this episode of Cybersecurity Today, host Jim Love discusses several critical cybersecurity issues. Attackers are using iCloud calendar invites for phishing scams, leveraging Apple's system to bypass security checks. The US Department of Defense has exposed livestream credentials, risking hijack and fake content insertion. Billions of Android phones are vulnerable due to unpatched critical zero days, and Google has only fixed issues for Pixel devices so far. Additionally, the US State Department has placed a $10 million bounty on three Russian FSB hackers responsible for attacks on energy companies. Jim emphasizes the importance of securing digital assets and maintaining strong cybersecurity practices. 00:00 Introduction and Headlines 00:24 Phishing Scam via iCloud Calendar Invites 03:18 US Department of Defense Livestream Vulnerabilities 05:53 Critical Android Zero-Day Vulnerabilities 07:38 US Bounty on Russian FSB Hackers 09:42 Conclusion and Contact Information
Campaigns for the 2026 midterm elections are officially kicking off and candidates are starting to roll out their intro bios and platforms. One ad in particular, went viral online. It featured Graham Platner, a marine and army veteran and oyster farmer. He's running for U.S. Senate in Maine to unseat five-term Republican Senator Susan Collins. He joins WITHpod to talk about his working class background, fault lines within the Democratic Party and more. This episode was recorded on 8/27/25.
Plus: Volkswagen will invest $1.2 billion in artificial intelligence by 2030. And Mistral AI doubles in valuation to $14 billion following an investment from ASML. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices
All the headlines from the iPhone event earlier today, including the new iPhone Air. The judge isn't happy with Anthropic's $1.5 B payday to authors. OpenAI isn't happy with California and might leave. And despite what it's said publicly, Google recently argued in court that the post-AI web is already dying. Links: Apple announces iPhone Air: the thinnest iPhone ever (9to5Mac) Apple's iPhone 17 Pro has the biggest battery of any iPhone (The Verge) Anthropic Judge Blasts $1.5 Billion AI Copyright Settlement (2) (Bloomberg Law) Xbox is coming to cars thanks to an LG and Microsoft partnership (The Verge) OpenAI Executives Rattled by Campaigns to Derail For-Profit Restructuring (WSJ) Microsoft mandates a return to office (The Verge) New Google Court Doc: Open Web Is In Rapid Decline (Search Engine Roundtable) Learn more about your ad choices. Visit megaphone.fm/adchoices
The Rich Zeoli Show- Hour 2: 4:05pm- NJ Gubernatorial Race: Mikie Sherrill continues to focus on Donald Trump. Rich notes that Sherrill has no other strategy to motivate Democrat voters. But without any substance to her campaign, is this strategy destined to backfire? 4:15pm- Over the weekend, New York City mayoral candidate Zohran Mamdani held a town hall event alongside Sen. Bernie Sanders (D-VT). Sanders asked the crowd: "What the hell are they afraid of? You know what they're afraid of. They're afraid of Mr. Mamdani becoming an example to what can happen all over this country." 4:20pm- Operation Midway Blitz: During an appearance on CNN's State of the Union, Border Czar Tom Homan emphasized that the Trump Administration is not at war with Chicago, it's at war with the drug cartels. 4:30pm- Bill D'Agostino—Senior Research Analyst at Media Research Center—joins The Rich Zeoli Show to break down some of the best (and worst) moments from corporate media and Democrats. In an act of senseless violence, a Ukrainian refugee was brutally stabbed to death while on public transportation in Charlotte, North Carolina. The man charged with the murder is a career criminal with 14 arrests. Why wasn't he in prison? And why isn't legacy media following the story? 4:45pm- Matt announces that his fan club is so desperate for membership, that he's willing to accept even those who find him “tolerable.”
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most! -- Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren't beautiful, they weren't clever, but they were unforgettable. So why do so many businesses avoid this approach? Because we assume our customers want sophistication, when what they really need is a message that's crystal clear and easy to remember. If your ad gets ignored, it doesn't matter how gorgeous it is. In this week's episode, hosts Donald Miller and Kyle Reed discuss the genius behind annoying marketing campaigns like HeadOn, Chia Pet, and the George Foreman Grill. You'll learn why these seemingly ridiculous ads worked, how they used repetition and simplicity to dominate attention, and what you can take away to sharpen your own message. Tune in to learn how to make your marketing stick no matter how simple (or obnoxious) it may seem. -- Click HERE to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai. Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!