Podcasts about campaigns

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here:  https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how to manage client expectations better, this one's packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don't skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco's tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren't just “nice-to-haves”—they're the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you'll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update   Meet Our Guest: Giorgia Howe https://www.linkedin.com/in/giorgia-howe/  Drako https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

In this episode, we're joined by Mike Nellis, founder of Authentic and executive chairman of QUILLER. Mike shares his journey from early political engagement to founding a values-driven digital agency and a pioneering AI platform. He opens up about overcoming personal mental health challenges and emphasizes the importance of empathy, leadership, and responsive government. What We Discuss: How Mike Nellis turned a toxic workplace experience into a successful values-based company. Why mental health and workplace culture are core pillars of Mike's leadership. The strategic role of AI in political campaigns and how it's changing the game. Insights on effective fundraising, the current political climate, and what the Democratic Party needs to do differently. Episode Highlights: 01:00 – Mike's introduction and political fundraising background 02:00 – Leaving a toxic workplace and founding Authentic 04:00 – Mike's personal journey through mental health and weight loss 07:00 – His daily mental health “toolkit” 12:00 – From Republican household to Obama rally 19:00 – Mike's evolving political values and client strategies 27:00 – Firsthand experience confronting political abuse of power 35:00 – Diagnosing what went wrong in the 2024 election 48:00 – Navigating AI ethics and strategy 53:00 – Endless Urgency: Mike's life motto and Substack Featured Quotes: “Every day, you should do something for your mind, your body, and your spirit.” – Mike Nellis “Politics is a game of addition, not subtraction.” – Mike Nellis “I want a government that shows up when people need it—and then gets out of the way.” – Mike Nellis Resources Mentioned: QUILLER.ai – https://www.quiller.ai Authentic – https://authentic.org/ Endless Urgency Substack – https://endlessurgency.substack.com @mikenellis.bsky.social‬ | www.threads.com/@mike_nellis

On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial themed list of the top eight retailers based on the most surprising marketing campaigns we've seen in the last six months. In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-unofficial-most-unexpected-retailer-campaigns-2025-june-reimagining-retail   © 2025 EMARKETER Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform's global reach. Cint's attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

Free Thrall aka Spencer joins me to discuss if The Black Hack is suitable for long term campaign play. You can reach him here: https://freethrall.carrd.coWays to contact me: Speakpipe for international callers: ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.speakpipe.com/NerdsRPGVarietyCast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The podcast's email at nerdsrpgvarietycast 'at' gmail 'dot' com Find me on a variety of discords including the Audio Dungeon Discord. Invite for the Audio Dungeon Discord ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/j5H8hGr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow my blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nerdsrpgvarietycastblog.blogspot.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Anchorite APA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sites.google.com/view/anchorite/home⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Proud member of the Grog-talk Empire ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.grogcon.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ray Otus did the coffee cup  art for this showTJ provides music for my show. Spikepit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@spikepit1 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠provided the "Have no fear" sound clip.

Send us a textHey Pickles!We're back. Thank you all so much for allowing us the time to spend with our family after we lost Christine's Brother in Law, Rudy last week. We also want to thank all of you that reached out with messages of condolence. It really meant a lot to us.This week in our The Why Files segment, we tell you about an eerie and oh so unethical research project that is turning dead spiders into robots. They call them necrobots, and it's truly disturbing. Our Note worthy segment continues our reporting on how RFK Jr. is threatening the health of American citizens.And, in our Main Topic, we'll tell you how the meat industry is funding campaigns against the Trans community. As if we needed another reason to loath the meat industry.Our Vegan Restaurant SOS this week goes out to Three Girls Vegan, who suffered a terrible break in a few weeks ago, and they really need our help.Here's a link to their Go Fund Me if you can donate to them: https://www.gofundme.com/f/help-three-girls-vegan-rebuild-after-breakinWe, of course have a new Listener Shout Out, some random meowing, and a lot of our usual silliness.Thank you so much for listening.Much love, Sam & ChristineSupport the showJoin Our Patreon https://www.patreon.com/CompassionandcucumbersSign Up For Our Newsletterhttps://www.compassionandcucumbers.comOur YouTube https://www.youtube.com/@compassioncucumbersveganpod/videos72 Reasons To Be Vegan *paid link https://amzn.to/3W8ZwsUVisit Our Website https://www.compassionandcucumbers.comSam's Etsy https://www.etsy.com/shop/CucumberCraftworks

 We're talking about Medicaid folks, the public healthcare system meant to be our social safety net for anyone who can't afford private insurance and doesn't have access to healthcare from an employer. I'm sure most of you are aware of Medicaid — but what you might not know is just how many of our friends and neighbors land in that safety net every year. Over 70 Million people in this country rely on the Medicaid program for basic healthcare. That's 20% of Americans, or one out of every five people you meet. That means that even if you are not on Medicaid, the $880 Billion in cuts to the program proposed by congress will affect you or someone you love, and not in a good way. In fact, just today, researchers at Yale and UPenn released new research stating that the Trump cuts would cause over 51,000 additional Americans to die each year. For this episode, I'm joined by Jaron Benjamin, Deputy Chief of Campaigns from Popular Democracy to break down why we all need to care about stopping the cuts and act NOW, before it's too late! https://www.youtube.com/live/I4xu6zglswc?si=OmFDD5gezpbwppNq We need YOU to join the fight to save Medicaid! Find out more about what you can do here! You can learn more about the great work happening at Popular Democracy here! Follow & Support the Pod! Don't forget to like this episode and subscribe to The Medicare for All Podcast on Apple Podcasts, Google Podcasts, or your favorite podcast platform! This show is a project of the Healthcare NOW Education Fund! This show is a project of the Healthcare-NOW Education Fund! If you want to support our work, you can donate at our website, healthcare-now.org.

The campaign group Palestine Action has been proscribed under anti-terror laws. Before the announcement was confirmed, Ruth Ehrlich, Head of Policy and Campaigns at the human rights organisations Liberty, explained what it could all mean. And in part two, The Standard's culture writer India Block tells us about Floweroverlove, the London-based singer-songwriter who is opening for Olivia Rodrigo at the British Summer Time Festival in Hyde Park. Hosted on Acast. See acast.com/privacy for more information.

For many years, Dominion Energy dominated bank accounts of elected officials across Virginia. But then an interest group known as Clean Virginia started offering campaign cash to offset the influence of Dominion. Now, Michael Pope tells us the tables are turning.

Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio. 

What does it take to create a marketing strategy that drives demand and empowers your channel partners?In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct customer outreach and empowering channel partners, showing how the two motions fuel each other for greater growth.Karen explains why partner success starts with strong brand awareness, why you need buyer personas for partners as well as customers, and how data-guided decisions keep every campaign efficient and measurable.In this episode, we cover:Why direct marketing builds trust that partners can leverage to close dealsHow to create detailed buyer personas for channel partners and customers alikeHow ready‑to‑use marketing kits make co‑marketing fast and consistentUsing data to prove ROI and continually optimize campaignsIf you want to strengthen partner relationships, build a recognizable brand, and drive smarter campaigns with data, this episode is packed with actionable insights you won't want to miss!

In this week's Dig (In)spiration, Jess reflects on her conversation with Brodie Dunn, Brodie Dunn, Director of Strategic Insights at PepsiCo Foods North America, on how the iconic Cheetle (Cheeto dust) taps into deep-seated brand associations, why true incrementality starts with a human perspective, and how brand experiences will need to evolve in a GLP-1 world. 

On this episode of the Leadership with Heart podcast, I'm joined by someone very special to me, Andy Boian, founder of Dovetail Solutions and a longtime friend and collaborator. Andy first joined me on the show back in 2020 and was also featured in my book The Art of Caring Leadership. Since then, a great deal has changed, both for him and his company, and I was thrilled to bring him back to discuss where he stands now as a leader and how his journey has unfolded. We discussed what it means to grow an organization with intention, to lead by listening, and to cultivate a culture where people feel safe enough to share their truth. Andy shared how he continues to live by the philosophy of speaking last, something he mentioned in our first interview that has stuck with me ever since. It's not just a tactic; it's a way of honoring the voices around him and building trust from the inside out. Andy also opened up about how his company has evolved over the past five years, how they've weathered disruption and grown their reach, and how he's now thinking about legacy. He shared that he's entering a season of succession planning, gradually preparing to pass the torch while continuing to serve as a mentor and advisor. His desire to give back, to teach, and to write about what he's learned was inspiring to hear. We also discussed the role of AI in communication and storytelling as well as the importance of maintaining the human element in our work. As a speechwriter, Andy knows that words matter, but so do context, presence, tone, and lived experience. AI can assist, but it cannot replace the empathy or emotional insight that comes from years of connection. What stood out most in our conversation was Andy's consistency. He still believes in telling the truth, even when it's hard. He still creates space for people to think, feel, and lead themselves toward their solutions. And he still leads with care, humility, and a deep understanding that trust is earned every single day. If you've ever struggled with how to hold space as a leader, how to grow through grief, or how to lead a team without controlling every detail, this conversation will offer real encouragement. Andy reminds us that leadership is not about being the loudest voice in the room. It's about knowing when to step back, when to listen, and when to let others rise.

Next in Media and Sean Downey of Google discuss YouTube's evolving role in connecting brands with creators, highlighting new platforms like Brand Connect and "Peak Points" to foster authentic partnerships and drive full-funnel outcomes for advertisers. They also touch on YouTube's expansion into live events like the NFL's global broadcast and the growing potential of shoppable content across all formats.

Editor-turned-book-coach Jessica Andersen returns to the podcast to join Juliet Clark in discussing how to grow your email list with giveaway bundles and Advanced Reader Campaigns (ARCs). Together, they talk about distributing ARC (even for nonfiction books) to secure maximum effort, the most effective bundle promotion strategies, and some DIY tips on building your very own brand. Jessica shares practical advice on creating compelling landing pages to boost sales through perceived value and setting up your email list for long-term success. She also discusses the importance of building hype around your email marketing to invite successful collaboration with other authors and content creators.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Hey there! Dive into our latest episode as we chat about crafting fantastical and fun D&D campaigns you never knew you needed. From exploring the vibrant world under the sea with all its mythical creatures to discovering hidden realms within your mundane office space, we've got creative juices flowing. Join us as we brainstorm epic campaigns, including a thrilling podcast interruption leading to a mission of judge-like heroics, and navigating the treacherous court of King Henry VIII as one of his wives. Whether it's hunting for sunken treasures or evading a historical king's wrath, our ideas are bound to spark your imagination. We also share how pop culture and classic elements can fuse to create unforgettable gaming experiences. So whether you're a seasoned dungeon master or just dipping your toes in role-playing games, this chat will inspire your next adventure. Plus, we're excited to reveal some new swag we've got lined up for you! Don't miss out, and let's get those creative minds rolling! Cheers!

Prick & Chuck have taken off from Portland in a WW1 Sopwith Camel fighter plane. How long can it last, how far can it go?   More to the point, how far can they go and last! No spoilers; you'll have to listen! Scottish left, pro-Indy, pro-LGBTIQA Podcasts. Writing. Campaigns. Please join us- help us create a new, fair media-  https://ko-fi.com/ungagged Where to find Left Ungagged… Website Twitter (X) YouTube Spotify Apple podcasts Podbean Facebook Instagram

In this jam-packed episode of The Forest School Podcast, Lewis and Wem are joined by ecologist Tilly Tilbrook to unpack the truth behind the controversial Planning and Infrastructure Bill and its implications for UK wildlife. Tilly brings decades of ecological fieldwork, policy experience, and field stories—from dormice in torpor to Pringles-tube water voles—to help listeners understand what's really happening on the ground. The episode explores what ‘protected species' legally means, how ecology impacts (or doesn't) the planning process, and the ripple effects of changes to legislation. With clarity, humour, and urgency, Tilly shares why conservation matters, how Forest School leaders can connect children to real local data, and why the narrative around bats, tunnels, and housebuilding needs serious rethinking. A vital listen for anyone who works outdoors, loves wildlife, or wants to understand the deeper systems shaping our landscapes.

Gonzalo E. Mon Over the past few months, two firms have filed a series of class action lawsuits against a number of companies – including Celsius, Shein, and Revolve – over their influencer campaigns. Leveraging the same template, the firms have filled in the blanks to file at least two more lawsuits, these against Alo Yoga and Beach Bunny Swimwear.

The UK government recently released their spending review but how will it affect the sight loss community. Barry Snell spoke to RNIB's Head of Campaigns and Public Affairs Sophie Dodgeon to find out more Click here to find out more about RNIB Image shows the RNIB Connect Radio logo. On a white background ‘RNIB' written in bold black capital letters and underline with a bold pink line. Underneath the line: ‘Connect Radio' is written in black in a smaller font.  

The SNP Socialists Co-Convenors, Janis Wilson and Graham Campbell discuss; Riots in Ballymena, Hamilton MSP By-Election, the Middle East and Sir Geoff Palmer. Music: Roy Möller Scottish left, pro-Indy, pro-LGBTIQA Podcasts. Writing. Campaigns. Please join us- help us create a new, fair media-  https://ko-fi.com/ungagged Where to find Left Ungagged… Website Twitter (X) YouTube Spotify Apple podcasts Podbean Facebook Instagram

Before my juicy interview with Lisa Hochstein, I cover the latest on Diddy, Karen Read, Blake Lively and Jax and Brittany on the Valley. Plus, I uncovered an online smear campaign on Tik Tok! Then Real Housewife of Miami Lisa Hochstein is here! We get into how she met her now ex husband Lenny and his shocking betrayal all caught on a hot microphone. She addresses the swinging allegations and those infamous Halloween parties. She shares about her app which is so valuable for anyone going through a divorce or considering one. We also got to talk to her boyfriend and get the real scoop on what it is like to date a real housewife while she's filming and going through a horrible divorce. So juicy! -Stop putting off those doctors appointments and go to ⁠https://Zocdoc.com/JUICY⁠ to find and instantly book a top-rated doctor today -Go to ⁠⁠https://MeUndies.com/juicyscoop⁠⁠, code juicyscoop for 20% off, plus free shipping. -Find exactly what you're booking for. Booking.com, Booking.YEAH! Book today on the site or in the app. Go to ⁠⁠https://Booking.com⁠⁠ -You can get a 30-day free trial PLUS 25% off your annual subscription when you go to ⁠⁠https://DipseaStories.com/JUICYSCOOP⁠⁠ -Go to ⁠⁠https://legacybox.com/JUICY⁠⁠ to get 50% off today.  Stand Up Tickets and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://heathermcdonald.net/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to Juicy Scoop with Heather McDonald and get extra juice on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/JuicyScoopPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/juicyscoop ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shop Juicy Scoop Merch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://juicyscoopshop.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Social Media: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www/instagram.com/heathermcdonald ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@heathermcdonald⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jeremy Horowitz returns to talk with Will Laurenson about the future of AI-powered WhatsApp marketing. As co-founder of Coco AI, Jeremy explains how brands are using real AI agents—not just chatbots—to power abandoned cart flows, personalised product recommendations, and concierge-style experiences through WhatsApp. They discuss why this inbox is different, how brands can earn customer trust there, and the surprising ROI they're already seeing. If you're curious about conversational commerce, operator-driven shopping, or how to use AI without the hype, this is a must-listen for any DTC marketer looking beyond email and SMS.

Short videos now dominate online content, and small businesses that ignore them risk falling behind. Here's how a smarter, more connected strategy can help you stay visible without burning out. Check out https://holisticmarketinglab.com/holistic-campaigns/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

Spanning DOJ investigations, cartel-linked riots in Los Angeles, and Elon Musk's public apology to Trump, these transcripts reveal a sweeping narrative of political warfare over illegal immigration, voter influence, and national sovereignty. Trump is portrayed as surgically dismantling Democrat-backed welfare networks and cartel-aligned strongholds through ICE raids and mass deportations, while Democrats are accused of inciting unrest and campaigning to a non-citizen “shadow nation.” From Medicaid cuts to street-level clashes, the content frames a civil conflict over control of America's future—one fought with policy, propaganda, and protest.

Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, and why there's nothing to worry about with a company that has so many people's banking information to use that data for ad targeting. 

Send us a textIn this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned. With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don't just run ads—they build partnerships that last. From tactical frameworks like Optidge's 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Learn the Optidge 5-Point Paid Social Check and how it helps spot (and solve) campaign failure fast.Joe shares why upfront honesty with clients wins more trust than fluffy promises ever will.Hear real examples of recovering strained client relationships through transparency and strategy.Discover how UGC, offer testing, and full-funnel tracking power Optidge's high-performing Meta ads.Find out how Optidge's pod model blends expertise, mentorship, and client care into every campaign.Episode Links: 

Path2Excel outlines why multichannel content is vital for small businesses, sharing data on retention and purchase rates while explaining how streamlined creation and distribution can boost visibility, traffic, and customer trust. Go to https://path2excel.clientcabin.com/app for more information. Path2Excel City: Princeton Address: 3535 US-1 Website: https://path2excel.com/

June 10, 2025 - In advance of the 2026 state elections, state lawmakers and Gov. Kathy Hochul made some changes to the state's system of public financing of election campaigns. We address the impact of the changes with Marina Pino, a counsel with the Brennan Center's elections and government program.

He's in a tough spot now. Days and days of 80s music, even if they do start to play the good stuff. Prick has to get out of Portland. But how, when Clementine's place completely surrounded?   Scottish left, pro-Indy, pro-LGBTIQA Podcasts. Writing. Campaigns. Please join us- help us create a new, fair media-  https://ko-fi.com/ungagged Where to find Left Ungagged… Website Twitter (X) YouTube Spotify Apple podcasts Podbean Facebook Instagram

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.

What if a capital campaign could be your nonprofit's ticket to long-term growth? Fundraising expert Amy Eisenstein joins the podcast to bust common myths and share practical insights from decades of experience. From feasibility studies to board engagement, she lays out what it really takes to run a successful campaign—no wealthy board members required.

Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses seven creative viral marketing strategies for entrepreneurs and small businesses. He emphasizes the importance of building connections with audiences through innovative approaches rather than relying solely on large advertising budgets. The episode covers various tactics, including micro-influencer partnerships, user-generated content, humorous social media challenges, behind-the-scenes content, clever product demonstrations, mysterious teaser campaigns, and open-ended storytelling. Each strategy is designed to engage audiences, foster community, and ultimately drive sales organically. Chapters 00:00 Introduction to Viral Marketing for Entrepreneurs 02:25 Creative Strategies for Engagement 05:16 Micro-Influencer Partnerships 08:34 User-Generated Content Campaigns 11:55 Humorous Social Media Challenges 15:39 Behind the Scenes Content 18:35 Clever Product Demonstrations 20:57 Open-Ended Storytelling on Social Media #viralmarketing #influencer #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

In this conversation, we sit down with Larry Ward to dive into the world of political advertising and advocacy marketing. As the President of Political Media Incorporated (PMI), Larry brings decades of experience in politics, corporate, and non-profit sectors – a unique combination that enables the company to operate within politics while remaining outside the box. Since 2002, PMI has been at the forefront of technological and political strategy, combining deep industry insight with a firm commitment to the principles that define strong, effective leadership. As pioneers in email marketing, social media campaigning, and online engagement, PMI has consistently pushed the boundaries of innovation. Today, that spirit continues as they deliver cutting-edge approaches to targeting, messaging, execution, and design. Don't miss the opportunity to learn about: How the internet has changed politics. The ways that media organizations are able to reach targeted audiences in hostile environments.  The mechanisms in which covert censorship occurs in advertising and media. The biggest changes on the horizon as AI continues to grow.  Whether you're a seasoned political strategist or a passionate observer, this podcast is sure to shine a light on the ways that PMI spreads the message of liberty through a diverse range of communication methods.  Want to read up on Larry's personal case studies? Visit Politicalmedia.com/case-studies now!

It's been reported that 1.5 million people are taking GLP1 weight-loss jabs and a huge majority are buying online without a face-to-face appointment with a doctor.   Yesterday, the Medicines and Healthcare products Regulatory Agency (MHRA) warned that women using weight-loss jabs must use effective contraception - and it is not known whether taking the medicines could harm an unborn baby. To discuss whether people using the jabs are aware of these issues and getting the right advice, Anita Rani is joined by GP Dr Sarah Jarvis and BBC Health Reporter Philippa Roxby.The Salt Path is a new film based on Raynor Winn's international bestselling memoir, starring Gillian Anderson and Jason Isaacs. Just days after Raynor learns that Moth, her husband of 32 years has a rare neurodegenerative condition, their home is taken away and they lose their livelihood. With nothing left to lose, they walk the 630-mile South West Coast Path. It's the first film directed by the acclaimed and award-winning theatre director Marianne Elliott, whose celebrated productions include War Horse and The Curious Incident of the Dog in the Night-Time. She joins Anita in the studio. For the first time since 1973 women will walk out to compete at Queen's Club as the Queen's Tennis tournament gets underway. To mark this moment, the Lawn Tennis Association is launching a series of initiatives to support the health and wellbeing of British women's tennis players. Anita speaks to the LTA's Chief Medical Officer Dr Guy Evans and former British Number One and Tournament Director of Queen's, Laura Robson. A look at teaching today. Is increased part-time working the solution to female teacher retention? A new report is out, which is a large scale analysis of what happens to teachers after maternity leave. They have studied data from 150,000 teachers across 7,000 schools in the UK over the past four years, and have looked at the impact of part-time working versus full time during the first four years after returning back after maternity leave. Anita is joined by Nicola West-Jones, Director of Insight and External relations at The Key Group and co-author of the report, and Jess Edwards, a primary school teacher and Chair of Policy, Research and Campaigns at the National Education Union executive. Presenter: Anita Rani Producer: Corinna Jones

OpenAI claims it has disrupted operations across China, Russia and Iran. Learn more about your ad choices. Visit podcastchoices.com/adchoices

AGREE TO DISAGREE: Million dollar GoFundMe campaigns // Video game enthusiasm // Yoga in public parks // Mike & Angela are Costco evangelists // WE HEAR YOU! and WORDS TO LIVE BY

 As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles. Trusted technical and trade publications are gaining influence, and a strong PR strategy can help your brand break into these outlets—and boost visibility in AI-driven search results. Here's how to build a successful PR campaign. In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, discusses the evolving landscape of public relations (PR) and its significance in today's marketing strategies. The conversation covers the barriers marketers face in implementing effective PR campaigns, the importance of identifying newsworthy content, and the best practices for executing successful PR strategies. Morgan shares insights from a recent successful PR campaign for Path Robotics, illustrating the impact of a well-structured PR approach. The episode concludes with practical advice for marketers looking to enhance their PR efforts. Key TakeawaysPR is experiencing a renaissance Identifying newsworthy content is crucial for effective PRPR campaigns should focus on brand awareness, not immediate salesContributed articles can enhance the reach of a PR campaignBuilding a targeted media list is essential for successful outreachEffective PR requires follow-up and engagement with media contactsVisual content can greatly enhance PR announcementsResourcesConnect with Morgan on LinkedInConnect with Wendy on LinkedInLearn more about the Industrial Marketing SummitDownload our News Release Template

In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he's known for making sense of messy catalogs and turning them into a system and strategy that works.Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they're easy to manage, and how to make better use of your ad budget. Adam also shares real stories from brands selling everything from sports gear to phone accessories.What's Covered?:

In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle.From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry awards, Todd reveals how data transparency and cross-channel integration are revolutionising affiliate campaign performance.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Key segments of this podcast and where you can tune in to go direct: [02:30] Todd's journey from university graduate to building an integrated affiliate empire[10:05] The performance influencer trend that's disrupting traditional paid social marketing[26:45] Three essential pieces of advice for affiliate managers who want to level up their programsELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Send me a text with your questions

In This Episode What does authentic public relations actually look like in practice? In this conversation, Adi Klevit speaks with Senja Spelman about how to build powerful marketing systems rooted in purpose, not just promotion. Senja shares her journey from working in dental and disaster restoration to becoming a sought-after PR leader in home improvement. She highlights how storytelling, local partnerships, and authenticity have helped scale brands while staying true to their values. One standout initiative—Baths for the Brave—showcases how thoughtful PR can drive national recognition and meaningful change. Together, Adi and Senja explore the systems behind consistent community engagement, how to identify causes aligned with company values, and why retention and recruitment often benefit just as much as brand reputation. If you're looking to build a marketing strategy that resonates and drives results, this episode is packed with actionable insights.  

Hello friends! We're still here, just taking a hiatus due to some scheduling issues. But we are still uploading on our other podcast, NotGreatRPG - More for all of the Campaigns that Don DMs! Oshuamp will have a few episodes over the summer, and then pick up proper again likely early 2026.

 In this episode of The Market Pulse, “Blueprints & Banners: Crafting Winning Social Campaigns for Builders,” host Aaron Fichera dives deep into the art and science of paid social campaigns for home builders with special guest Pieter Stone, Social Media Manager at SmartTouch® Interactive. Discover the secrets behind successful paid social campaigns, from Facebook Ads to Instagram strategies that show you what it takes to turn likes into leads and impressions into impact.Pieter shares real-world insights on converting social media engagement into high-quality real estate leads, promoting builder events, and mastering KPIs that matter in the home building industry. Whether you're a seasoned marketer or just starting out, this episode is packed with insights you can use to elevate your next campaign.

Grab your coffee and join the Lair crew as we unpack the challenge of fostering player agency in tabletop RPGs. We explore how to spark proactive decisions, avoid the paralysis of infinite choice, and leverage mechanics that reward bold, cinematic play. Chapters 0:00 Intro1:00 Star Wars Sparks and hesitant players3:00 Fear of splitting the party and analysis paralysis6:30 Encouraging proactive play and giving permission10:00 Using patrons and clear motivations14:00 Narrative hooks and inciting actions17:00 Video game parallels and open-world stress20:00 Mechanics: fate points, plot points, and inspiration24:00 Player chaos: volunteering as hostages26:00 Minion promotions and closing comments Listen to the Episode Watch to the Episode Watch Player Agency on YouTube. Show Notes Erin's Star Wars SPARKS games: hesitant players and dusty Star Destroyers Fear of splitting the party and the paralysis of choice Giving players permission to act and making decisions cinematic Narrative hooks: long-lost brothers, ticking clocks, and patrons Game mechanics fueling agency: Fate Core, Cortex, Savage Worlds, inspiration points Stories from the table: defeating big bads too quickly, volunteering as hostages, “Benny from The Mummy” moments The balance between modules and improvisation Open-world video game parallels (No Man's Sky, Red Dead Redemption, Skyrim) The episode's closing: minion questions, potential promotions, and how to connect with the show Featured Image Meta A collection of twenty-sided dice.

This episode of County Conversations focuses on how counties can fight the opioid epidemic and reduce stigma around substance use disorders. NYSAC Multimedia Specialist Kate Pierce-Nimz is joined by Cheryl Moore, Independent Consultant at Opioid Consulting, and Amanda Lucchino, Director of Business Development at Trellis Marketing. They discuss how counties can effectively engage residents in opioid abatement efforts through personalized, data-driven public awareness campaigns.

Today we're talking about LINKTOK: Why LinkedIn Is the New Frontier for Creators with special guest Brendan Gahan.Brendan Gahan is the CEO & Co-Founder of Creator Authority, the first LinkedIn influencer marketing agency.A pioneer in the creator economy, Gahan has been doing influencer marketing since 2006, launching one of the first YouTube/creator partnerships.He drove innovation with early TikTok branded hashtag challenges and influencer partnerships for the Obama administration, the Olympics, and numerous Fortune 500 brands.Gahan contributed to two agency acquisitions, including the sale of Epic Signal, which he founded, to Mekanism, where he became Partner & Chief Social Officer. Mekanism was then acquired in 2022.His accolades include Forbes 30 Under 30 (Marketing & Advertising), LinkedIn's Top 10 Voices in the Creator Economy in 2022, and Digiday's Digital Video Agency of the Year for Epic Signal. Campaigns he led have won multiple industry awards, including One Show, Shortys, Effies, and Cannes Lions.Gahan sits on the VidCon advisory board and advises and invests in creator economy startups.In our conversation, Brendan breaks down LinkedIn's unique advantages for creators, how they can succeed on the platform, and offers a peek into how LinkedIn's algorithms work. We also discuss growth tactics and predictions you'll definitely want to hear.LINKS:⁠creatorauthority.co⁠linkedin.com/in/brendangahanFOLLOW:⁠Linkedin.com/company/the-furious-curious⁠CREDITS:Hosted and produced Britton Rice, along with Alex Detmering, David Harper, Nicole Lazar, and Alexander Woell. Our original logo is by Nate Betts.©2025 The Furious Curious

Episode 42 of our Dragonlance: Shadow of the Dragon Queen.

Seventeen. That's the number of states suing the US government to end federal protections for disabled individuals. 880 billion. That's the amount of money that Congress is primed to cut from Medicaid funding. One in four. That's the number of adults in the US who report having a disability. The math, well—it isn't adding up. This week, W. Kamau Bell is joined by advocates Zoe Brennan-Krohn and Nicole Jorwic to discuss the current state of disability rights in the US, how we got here, and what a just, equitable system could look like—both for individuals needing care and their caregivers. Zoe Brennan-Krohn is Director of the ACLU's Disability Rights Program and Nicole Jorwic is a disability rights activist and the Chief of Advocacy and Campaigns at Caring Across. At Liberty is a production of the ACLU, and hosted by W. Kamau Bell. This episode was executive produced by Jessica Herman Weitz and Gwen Schroeder for the ACLU, and W. Kamau Bell, Kelly Rafferty, PhD, and Melissa Hudson Bell, PhD for Who Knows Best Productions. It was recorded at Skyline Studios in Oakland, CA. At Liberty is edited and produced by Erica Getto and Myrriah Gossett for Good Get. *** Listen to At Liberty: https://podcasts.apple.com/us/podcast/at-liberty/id1396174920 Donate to the ACLU: http://www.aclu.org/action Learn more about your ad choices. Visit podcastchoices.com/adchoices

Are you tired of incessant, unhinged Democratic fundraising texts and emails? Well, so are we. Tommy sits down with three experts in the party's digital fundraising space to talk about how this model became the norm, why it may be hurting Democrats more than it helps, and how that campaign — you know the one — got your cell phone number. Blue State Digital founder Joe Rospars joins to diagnose the problem, our own Dan Pfeiffer weighs in on its impact, and ActBlue CEO Regina Wallace-Jones explains why Democrats rely on the tactic and lays out what we stand to lose if Trump's attacks against her organization succeed. For a closed-captioned version of this episode, click here. For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast.

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you're running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.Chapters:00:00:00 - Dive Into the Latest from Perpetual Traffic00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend00:04:09 - How Advantage+ and NAC Unlock Scalable Profits00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover00:22:04 - Breaking Down Meta's New Campaign Framework00:34:19 - Creative Testing: What's Actually Working Right Now00:34:57 - Perry Belcher's Email Playbook That Still Prints Money00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)00:41:54 - Unlocking the Power of the Feeder Strategy00:43:35 - Winning in High CPC Markets Without Burning Cash00:46:16 - How Small Brands Can Dominate with Feeder & Meta00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.000:58:51 - Cracking the Code on Standard Shopping Optimization01:02:18 - Wrap-Up: Big Takeaways & What's Coming NextLINKS AND RESOURCES:About deduplication for Meta Pixel and Conversions API eventsMatt Apps - Executive ProducerThe MAJOR Meta Advantage+ Changes You Must KnowThe Billionaires ClubTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us...