Podcasts about campaigns

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Latest podcast episodes about campaigns

The Speed of Culture Podcast
From Viral Campaigns to Global Growth: Inside e.l.f.'s Brand Engine

The Speed of Culture Podcast

Play Episode Listen Later Nov 18, 2025 27:17


In this episode of The Speed of Culture, host Matt Britton sits down with Laurie Lam, Chief Brand Officer at e.l.f. Beauty, to explore how the brand leads through purpose-driven growth, cultural storytelling, and community-led innovation. Laurie shares how e.l.f. Beauty became one of the most influential names in beauty marketing by listening to its community, championing inclusivity, and building creativity under pressure. From viral campaigns to global brand expansion, this conversation captures how modern beauty brands grow by staying true to purpose and pace.Follow Suzy on Twitter: @AskSuzyBizFollow Laurie Lam on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Remarkable Marketing
Dr. Peter Attia: B2B Marketing Lessons on How to Outlive Your Competition with Ashley Sturm, VP of Marketing at Opengear

Remarkable Marketing

Play Episode Listen Later Nov 18, 2025 50:17


Real strength isn't flashy. It's earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That's the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.About our guest, Ashley SturmAshley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.Ashley has led global marketing through the startup of Vertiv's Global Data Center Solutions business unit, where she developed the unit's foundational messaging and established global and regional marketing teams. Ashley's career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri's School of Journalism, Ashley specializes in journalism and converged media.What B2B Companies Can Learn From Dr. Peter Attia:Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It's] not just the big flashy campaigns or the launches, it's about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don't obsess over launch day, obsess over what holds it all together.Commit to the slow burn strategy. Dr. Attia didn't explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we're in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.Meet people on their terms. Dr. Attia doesn't rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let's make sure we've morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.Quote“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that's where you build resilience. Whether in health or in business.”Time Stamps[00:55] Meet Ashley Sturm, VP of Marketing at Opengear[01:12] Why Dr. Peter Attia?[04:02] Role of VP of Marketing at Opengear[05:03] Deep Dive into Dr. Peter Attia's Work[11:23] B2B Marketing Lessons from Dr. Peter Attia[39:48] Building Authentic Content Strategies[45:57] Advice for Marketing Leaders[48:35] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about OpengearAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Salcedo Storm Podcast
S12, Ep. 41: The Leftist Press & The Democrat's Schumer Shutdown

The Salcedo Storm Podcast

Play Episode Listen Later Nov 17, 2025 25:20 Transcription Available


On this Salcedo Storm Podcast:David Dunmoyer is the Associate Vice President of Campaigns at the Texas Public Policy Foundation. His portfolio includes artificial intelligence, data privacy, cybersecurity, critical infrastructure protection, national security and tech, and other emerging technology issues.

Ungagged!
Janis & Graham - Ungagged! - Bombshell of Hope

Ungagged!

Play Episode Listen Later Nov 17, 2025 19:40


The SNP Socialists Co-Convenors, Janis Wilson and Graham Campbell discuss; SNP Conference, rise of socialism via Green Party of E&W and Zohran Mamdani in New York and the STUC St Andrew's Day March on 29th Nov (25). Music: Roy Möller Scottish left, pro-Indy, pro-LGBTIQA Podcasts. Writing. Campaigns. Please join us- help us create a new, fair media-  https://ko-fi.com/ungagged Where to find Left Ungagged… Website Twitter (X) YouTube Spotify Apple podcasts Podbean Facebook Instagram

Sermon Audio – Cross of Grace
Fire, Brimstone, and Building Campaigns

Sermon Audio – Cross of Grace

Play Episode Listen Later Nov 16, 2025


Luke 21:5-19As some were speaking about the temple, how it was adorned with beautiful stones and gifts dedicated to God, Jesus said, “As for these things that you see, the day will come when not one stone will be left upon another, all will be thrown down.”They asked him, “Teacher, when will this be? And what will be the sign that this is about to take place?” He said, “Beware that you are not led astray. Many will come in my name and say, ‘I am he,' and the ‘The time is near.' Do not go after them.“When you hear about wars in insurrections, not be terrified, for these things must take place first, but the end will not follow immediately.” And he said, “Nation will rise against nation, and kingdom against kingdom. There will be great earthquakes, and in various places, famines and plagues. There will be dreadful portents and great signs from heaven.“But before all this occurs, they will arrest you and persecute you. You will be handed over to synagogues and prisons. You will be brought before kings and governors because of my name. This will give you the opportunity to testify. So make up your minds not to prepare your defense in advance, for I will give you words and a wisdom that none of your opponents will be able to withstand or contradict. You will be betrayed by parents and brothers, relatives and friends, and they will put some of you to death. You will be hated by all because of my name. But not a hair on your head will perish. By your endurance you will gain your souls.” When we decided, years ago, to make financial commitments to the Building and Outreach Fund in November, I neglected to check the lectionary to see that – at least every three years – we'd get this passage about the temple being destroyed on or very near to our commitment Sunday. But I wouldn't change it – or do otherwise – because I think it's at least funny, if not faithful and worthwhile, to consider what we've built here, and what we hope to build, in light of Jesus' reminder about how impermanent all of it is in the grand scheme of God's big picture. And I want to wonder about that together in a minute.This is one of those Bible passages that gives “fire and brimstone” preaching its identity and inspiration. “Nation against nation.” “Kingdom against kingdom.” “Arrest, persecution, betrayal.” “Earthquakes, famines, plagues.” “Hatred, death, dreadful portents and great signs from heaven.” It's about everything you could ever want or need if you're looking to scare someone into loving Jesus. Especially if you watch the news or pay any attention to what's going on in the world around us.Ukraine and Russia, Israel and Hamas remind us about what it looks like when Kingdoms rise up against Kingdoms. Civil wars in Sudan and Myanmar – and political divisions in our own country – show us what it looks like when nations rise up against nations. Have you heard about the Christians being persecuted in Nigeria? Don't let the Christian Nationalist political rhetoric in our own country fool you. Experts say it's no better for the Muslims there. And God hates all of it, I'm sure. But it sounds, nonetheless, a lot like Jesus' prediction that his followers would be handed over, hated, and even killed.And of course, the storms, the flooding, and the fires that are the result of – or made worse by climate change – seem like they could be “dreadful portents and great signs from heaven,” to some.All of it is enough to tempt a Pastor to get out of the business, and I know some who have … maybe it's enough to make a parishioner question the wisdom of contributing to any of this, let alone the latest building project … maybe it's enough to make a congregation slow their roll, stop their growing, batten down the hatches, and tighten their collective belt. If I were a gambling man, I'd wonder if we should be checking our odds, placing our bets, and readying ourselves for whatever doom and damnation must certainly be coming our way.But I'm not a gambling man, so much as I am a baptized child of God. So, what I hear Jesus saying in this morning's Gospel isn't what so many of those doomsday preachers have been preaching to too many generations of hungry, hurting, hopeless souls. Jesus doesn't suggest we lock the doors, batten down the hatches, hold our breath, and brace ourselves for and from the evils that surround us. Jesus doesn't suggest we open our Bibles and prepare our defense or state our case against whatever evil or temptation or struggle may threaten our status in the eyes of our creator. He says just the opposite.What I hear, is Jesus acknowledging that life in this world is hard. It can be scary. It hurts a lot of the time. And I hear him saying that even when it may seem like it's as bad as it ever could be, the end “will not follow immediately.” I hear him suggesting that we not watch the clock or make predictions or get scared by people who do; or that we wring our hands with worry about all of it, either.I hear Jesus inviting us, above all, to trust him – and to trust the God who sent him for the sake of the world's redemption. “I will give you words and a wisdom,” is what he says, and that's a relief to me. “Stop worrying about what to say or how to think or just what to do when the going gets tough.” The going will get tough for us, in as many different ways as there are people in this room – and then some.But Jesus invites us to know we don't have to have answers for it all and that the power of God's grace will carry us through, in spite of ourselves and in the face of whatever struggle surrounds us. And this is all part of what we celebrate as people of grace and of good news and of the gospel we proclaim – all of which we're promised as God's people. I had a text conversation this week about yet another article concerning the demise of the Church in our country and culture – particularly where the closing of mainline congregations like Lutherans, Methodists, Presbyterians and the like, are concerned. And what's so sad and troubling about that – and what even the nay-sayers acknowledge – is what leaves a community when a faithful church closes its doors: food ministries, disaster response resources, affordable childcare options, hubs for community connection, and other social services and ministries, too.And don't forget the simple, holy, necessary, sacred, consistent proclamation to desperate, hurting, hungry people about a gracious God who loves them – all of which is made real in the waters of baptism and in the bread and wine of holy communion, which we do as deliberately and more openly and with a wider welcome than anyone around here.And it's all more than an insurance policy against the challenges of life in this world. The promises we offer week after week – don't pretend to insulate us from the pain and sadness that threaten our lives. No, the blessing of God's grace, which comes to us here, is a promise that God's love and mercy and forgiveness – and most of all, that God's eternal life – hold more power and authority than any bad news we might encounter on this side of eternity; and that it is a promise for all people.Which is to say, I hope we gather here – and share this ministry – and practice this faith – and grow this community – because nations rise against nations, still; because there are wars and insurrections, still; because there are great earthquakes and famines and deadly portents and diseases, still.I hope we give our money, our time, our resources; I hope we give our selves to this ministry we share because so many in the world think we shouldn't and because I'm convinced Jesus thinks we should share the unique, bold, faithful, generous kind of grace that is uniquely ours to offer in this neck of the woods.So let's do more than just breeze by the waters of baptism on our way to the table for communion this morning. Let's touch, feel, and be filled by what we call “the means of grace,” here. And let's be reminded of – or invited to – our own experience with water, Word, and with the promise that belongs to us all because of it.Because I'm convinced – and filled with hope – that when we do that, we won't be able to do anything BUT respond in ways that grow this community – by building buildings, by welcoming strangers, by doing justice, by loving kindness, by walking humbly, by sharing grace in the abundant, generous ways it has already been shared with each of us, in Jesus' name.Amen

The Jesse Kelly Show
Hour 2: Propaganda Campaigns

The Jesse Kelly Show

Play Episode Listen Later Nov 15, 2025 37:22 Transcription Available


Daylight savings propaganda. The communist training camps we are sending our young ladies too. Trump does not share the limelight. Married to a Canadian honeypot. What props did Jesse vote against in Texas? USAID was funding the BBC while they lied about Trump. Follow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

The Laura Flanders Show
The “Politivist” Moment: Cori Bush and Kat Abughazaleh on Winning Without Selling Out [Full Uncut Conversation]

The Laura Flanders Show

Play Episode Listen Later Nov 14, 2025 44:38


Synopsis:  What does this past Election Day signal for politician-activists running for office?This show is made possible by you! To become a sustaining member go to LauraFlanders.org/donateDescription:  What do the results of this past Election Day signal for politician-activists running for office and the future of the Democratic Party? “Politivists” Cori Bush and Kat Abughazaleh say the tides are changing. In what was widely viewed as a rebuke of the Trump administration's policies, Democrats won races at every level in blue and red states on November 4, including Democratic Socialist Zohran Mamdani in the New York City mayor's race. Today's guests know firsthand how challenging and costly it can be to run for office as a progressive — especially when megadonors and backdoor deals are the name of the game in our political system. Cori Bush is fighting to retake the seat she won in 2021, Missouri's First District, which covers the city of St. Louis. She'll be up against incumbent Wesley Bell, whose successful campaign against her in 2024 was heavily funded by the American Israel Public Affairs Committee, or AIPAC, a zionist political action committee. Kat Abughazaleh is a 26-year old Palestinian-American, former journalist and political commentator who is currently facing a federal indictment related to her protests outside an ICE facility in Western Chicago. She's making waves in a crowded Democratic field to represent Illinois' Ninth District, covering the Chicago-area. How can modern progressives keep up this political momentum? And where does the Democratic Party go from here? Join us for that conversation, plus a commentary from Laura on making Congress less classist.“I've been in Congress and I know the change that can happen when someone not only works for their district, but fights for the district . . . I have heard from my community, their frustrations with the lack of leadership. I've heard their despair as it relates to what happens tomorrow, because this manufactured chaos coming down from the Trump administration is not being dealt with . . . We are saying, ‘Wait till 2026 because things will get better.' People are living it right now.” - Cori Bush“A lot of people have lost faith in our political system, from every political stripe, because politicians are about words and not actions. We are using our resources to not only reach voters, but materially improve their lives. We do backpack drives, food drives, our campaign office doubles as a mutual aid hub . . . We are genuinely making a change on the ground and win or lose, this campaign is a net benefit to this community.” - Kat AbughazalehGuests:• Kat Abughazaleh: Congressional Candidate (D-IL-09)• Cori Bush: Former Congresswoman (D-MO-01); Current Congressional Candidate (D-MO-01) Full Conversation Release: While our weekly shows are edited to time for broadcast on Public TV and community radio, we offer to our members and podcast subscribers the full uncut conversation. These audio exclusives are made possible thanks to our member supporters.Watch the special report on YouTube; PBS World Channel November 16th, and on over 300 public stations across the country (check your listings, or search here via zipcode). Listen: Episode airing on community radio starting November 19th  (check here to see if your station is airing the show and air date & time) & available as a podcast.RESOURCES:Related Laura Flanders Show Episodes:• Mamdani v. The Establishment: What His Campaign Means for America:  Watch / Listen:  Episode Cut and Full Uncut Conversation• “They Targeted Me”: Mayor Ras Baraka on His Arrest, Immigration Rights & Leading New Jersey: Watch / Listen:  Episode cut and Full Uncut Conversation• Bernie Sanders & AOC: “Fighting Oligarchy” with People Power:  Watch / Listen:  Episode cut and Full Uncut Conversation with Bernie SandersRelated Articles and Resources:• Democrats Flip Two Seats in Deep Red Mississippi, Break GOP Supermajority, by Daniel Orton, November 5, 2025, Newsweek•  Here are the key races to watch in Tuesday's off-year elections, by Caroline Vakil, November 3, 2025, The Hill•  Anti-genocide protests attacked and beaten at St. Louis town hall event for Democrat Wesley Bell, by Andrew Clyde & Kristina Betinis, August 21.2925, World Socialist Web Site•  How Kat Abughazaleh's Parents Shaped Her Identity and Political Worldview, by Trisha Faulkner, October 30, 2025, Distractify• Deciding To Win:  Toward a Common Sense Renewal of the Democratic Party, Principal Author Simon Bazelon, Co-Authors, Lauren Harper Pope and Liam Kerr. October 27, 2025,  Politico• AOC and the Squad's List of Left-Wing Accomplishments Is Quite Long, by Branko Narcotic, Jacobin Magazine•  Mamdani opens floodgates of younger Democrats running for office, by Surina Venkat, November 11, 2025, The Hill•  Kat Abughazaleh On the Right to Protest, November 1, 2025, The Intercept Briefing - Listen•  Press Release:  Congresswoman Bush Endorsed by Justice Democrats, October 23, 2025, Coribush.org•. House candidate Kat Abughazaleh indicted over ICE confrontation, by Andrew Solender, October 29, 2025, Axios Full Episode Notes are located HERE.Music Credit:  'Thrum of Soil' by Bluedot Sessions, and original sound design by Jeannie HopperSupport Laura Flanders and Friends by becoming a member at https://www.patreon.com/c/lauraflandersandfriends Laura Flanders and Friends Crew: Laura Flanders-Executive Producer, Writer; Sabrina Artel-Supervising Producer; Jeremiah Cothren-Senior Producer; Veronica Delgado-Video Editor, Janet Hernandez-Communications Director; Jeannie Hopper-Audio Director, Podcast & Radio Producer, Audio Editor, Sound Design, Narrator; Sarah Miller-Development Director, Nat Needham-Editor, Graphic Design emeritus; David Neuman-Senior Video Editor, and Rory O'Conner-Senior Consulting Producer. FOLLOW Laura Flanders and FriendsInstagram: https://www.instagram.com/lauraflandersandfriends/Blueky: https://bsky.app/profile/lfandfriends.bsky.socialFacebook: https://www.facebook.com/LauraFlandersAndFriends/Tiktok: https://www.tiktok.com/@lauraflandersandfriendsYouTube: https://www.youtube.com/channel/UCFLRxVeYcB1H7DbuYZQG-lgLinkedin: https://www.linkedin.com/company/lauraflandersandfriendsPatreon: https://www.patreon.com/lauraflandersandfriendsACCESSIBILITY - The broadcast edition of this episode is available with closed captioned by clicking here for our YouTube Channel

Constitutional Chats hosted by Janine Turner and Cathy Gillespie
Ep. 279 | Constitutional Chats Podcast | Tom Hand | America Victorious: Lesser Known Campaigns and Commanders That Helped Win American Independence By Tom Hand

Constitutional Chats hosted by Janine Turner and Cathy Gillespie

Play Episode Listen Later Nov 14, 2025 50:33


Most of us are familiar with the heroes of the American Revolution like George Washington, John Paul Jones and Alexander Hamilton.  But there are so many brave war heroes who risked everything to win our country's independence.  Today, we celebrate those lesser-known, but by no means less-important, historical figures.  Our guest is a long-time friend to Constituting America.  Tom Hand will discuss his  new book highlighting these figures and share his knowledge with our student panel in this very informative and fascinating conversation.

Let’s talk ABM
85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine

Let’s talk ABM

Play Episode Listen Later Nov 14, 2025 35:41


Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth.Watch this episode and learn:How Datadog evolved from PLG to a focused, account-based growth model.Why a “two-hat” ABM structure strengthens GTM alignment.What B2C-style creativity can teach B2B marketers about engagement.How AI enhances research and personalization while keeping ABM human-led.

Sunny Side Up
Ep. 572 | How to scale high-quality B2B campaigns with AI

Sunny Side Up

Play Episode Listen Later Nov 13, 2025 25:27


In this episode of OnBase, host Chris Moody sits down with Chelsea Wells to discuss how AI is reshaping the future of demand generation, campaign creation, and attribution. Chelsea shares practical insights from her role at MasterControl, how clean, accessible data powers scalable, high-quality campaigns and how marketers can balance automation with creativity to stand out in a crowded digital landscape.From solving data challenges to embracing multi-touch attribution, Chelsea explains how she's redefining what effective ABM looks like today. She also shares a behind-the-scenes look at a successful one-to-few ABM campaign that leveraged both digital and physical tactics, achieving rapid funnel movement and opportunity creation.Whether you're navigating the complexities of AI adoption or rethinking your attribution models, this episode offers an actionable roadmap for marketers aiming to stay ahead of the curve.Key TakeawaysData quality drives AI success. AI is only as strong as the data it learns from. Clean, accessible, and compliant data is essential to generate accurate insights and scalable, high-quality campaigns.Keep humans in the loop. AI can ideate and optimize, but human oversight ensures creativity, empathy, and brand authenticity.Choose attribution models that reflect intent. No model is perfect. Evaluate channels based on their role in the funnel, top, mid, or bottom, and consider equal or multi-touch models to see the full journey.Mix digital with physical experiences. Reintroduce tactile, real-world touches, like thoughtful swag or events, to complement digital plays and deepen relationships.Test, learn, and personalize. Successful campaigns rely on experimentation, feedback, and personalization at every stage, from message testing to channel sequencing.Quotes“Every channel has a purpose. Measure them by their role in the funnel, not by a single model.”Tech recommendationsDemandbase – For ABM orchestration and intent data.Domo – For real-time visibility across data and attribution models.Resource recommendationsOnBase podcastABM AnsweredShout-outsKelly Starmon, CMO at MasterControlCassidy Milder, VP of Demand Marketing at MasterControlAbout the GuestWith 8 years of demand generation experience in the tech SaaS space, Chelsea Wells is a seasoned B2B marketer with a proven track record of driving pipeline growth in complex industries including cybersecurity and life sciences manufacturing. She currently serves as a Senior ABM Program Manager and Demand Generation Team Lead at MasterControl, where she leads the strategy and execution of high-impact, omni-channel campaigns. Chelsea specializes in campaign orchestration, account-based marketing, and full-funnel demand strategies, leveraging data and insights to optimize performance across every stage of the buyer journey. Her approach is grounded in experimentation and agility, continuously testing and iterating to keep ahead of the rapidly evolving marketing landscape. She is passionate about aligning sales and marketing, delivering customized experiences at scale, and using data to uncover what truly moves prospects from awareness to closed-won. Chelsea holds a BBA from the University of Texas at Austin, a certificate in Global Management, and an MBA from Southern Methodist University (SMU). She brings a global, cross-functional lens to marketing strategy and thrives in fast-paced environments that demand strategic thinking and executional excellence.Connect with Chelsea.

Beyond the Noise - the PRWeek podcast
Xmas campaigns - where's the PR?

Beyond the Noise - the PRWeek podcast

Play Episode Listen Later Nov 13, 2025 42:55


Christmas campaigns are under the spotlight in PRWeek's latest Beyond the Noise podcast. Our guests are Greg Double, creative director at Burson, and Lora Martyr, executive creative director at Taylor Herring and St Marks Studios.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek's UK editor, John Harrington and deputy editor, Siobhan Holt, the guests discuss this year's biggest Christmas campaigns, such as John Lewis, Aldi and Sainsbury's. The duo chat about which festive campaigns stood out to them and why; and which campaign, in their opinion, didn't work as well. In the episode, the pair analyse the earned media opportunities for this year's festive films, and chat about influencers. The two creatives also argue that the incoming restrictions on TV and online promotion of food and drinks high in fat, sugar and salt (HFSS) present an opportunity for the PR and comms industry.  Hosted on Acast. See acast.com/privacy for more information.

Dig In
127. How collaboration between insights and marketing fueled CIBC's most authentic brand campaign yet

Dig In

Play Episode Listen Later Nov 13, 2025 36:01


Insights and marketing is really a match made in heaven. On this week's episode, host Jess Gaedeke is joined by Erin Cohen, Senior Director of Consumer Insights and Intelligence, and Rachel Vares, Director of Brand Marketing, Advertising and Content at CIBC, to discuss how deep consumer insights and seamless collaboration between insights and marketing fueled the bank's latest brand campaign, helping transform financial uncertainty into trust, authenticity, and brand confidence.

The Marc Cox Morning Show
Jimmy Failla on Kamala, Campaigns, and the Government Shutdown

The Marc Cox Morning Show

Play Episode Listen Later Nov 12, 2025 5:41


Marc Cox welcomes Jimmy Failla for a lively and insightful discussion on the political landscape. They dive into campaign strategies centered around Kamala Harris, reactions to the ongoing government shutdown, and how both parties are positioning themselves ahead of the next election. Failla shares his take on party dynamics, Chuck Schumer's leadership, and the tactics driving voter engagement.

Africalink | Deutsche Welle
Uganda's election race heats up as campaigns begin

Africalink | Deutsche Welle

Play Episode Listen Later Nov 12, 2025 25:22


Uganda's parliamentary campaigns kick off ahead of January's high-stakes election. The opposition pushes for change as the ruling NRM fights to keep power in a race that will test the country's democracy.

The Hurling Podcast
Leinster campaigns up and running | St Martins dethrone Na Fianna | Davidstown Deliver in Junior | with Billy Byrne

The Hurling Podcast

Play Episode Listen Later Nov 12, 2025 50:14


St Martins dethroned the All Ireland Club champions Na Fianna in an epic battle in Chadwicks Wexford Park on Sunday to progress to the Leinster Club Senior Hurling 1/2 final where they will take on Naas while Davidstown also progress to the Junior semi final to take on Barrow Rangers. We're joined for a chat by the brilliant Billy Byrne - Player burnout - Let it flow - St Martins physicality - Hurler of the Week - Australian training camps

Renegade Talk Radio
Episode 237: American Journal Dems Walk Away Empty Handed Newsom Campaigns In Texas, Emerges As Top Dem Pick

Renegade Talk Radio

Play Episode Listen Later Nov 11, 2025 84:27


Dems Walk Away Empty Handed After Senate Votes To End Longest-Ever Govt Shutdown, Leftist Base  Demands ‘Ruthlessly Pragmatic' Approach to Counter Trump! Newsom Campaigns In Texas, Emerges As Top Dem Pick

Business Pants
Jamie Dimon says, Elon Musk says, robots love you, and Robby Starbuck's new campaigns

Business Pants

Play Episode Listen Later Nov 11, 2025 34:34


DAMIONIn our 'That chainsaw better be filled with disgusting gas and oil and have really giant testicles' headline of the week. Tories vow to ‘take a chainsaw' to ESG rules to boost London listings In our 'I tried to get Doug to buy a Haunted Mansion Lego Set for $89.99 but for some reason he wasn't really that interested' headline of the week. Affirm CEO says furloughed federal employees are starting to lose interest in shoppingIn our 'Meet subtle sexism, where a “stacked résumé” is treated like proof of competence for women, but men are assumed competent by default OR Meet subtle sexism, where a “stacked résumé” is mandatory for women, optional for men, and meaningless to those who call her a DEI hire' headline of the week. Meet Zara Rahim, the 35-year-old with a stacked résumé who masterminded Zohran Mamdani's winning mayoral campaignIn our 'That half day on Thursday has been technically reclassified as “Soul-Throttling Half Thursdays"' headline of the week. Jamie Dimon predicts AI will shorten the workweek: ‘My guess is the developed world will be working three and a half days a week' In our 'I'm sorry, what did you say? I have drilling fluids in my ears' headline of the week. Elon Musk's Boring Company fined nearly $500K after it dumped drilling fluids into Las Vegas manholes—then ‘feigned compliance' and was caught doing it againMATT1In our 'In a poll of nearly 1,000 musicians, bagpipes rated as "difficult"' headline of the week. ‘Difficult' future for Great Barrier Reef under climate change, new model showsIn our 'Elon Musk says his robot is the ONLY way to eliminate poverty only after he gets $1 trillion' headline of the week. Elon Musk says Optimus will 'eliminate poverty' in speech after his $1 trillion pay package was approvedIn our 'Elon Musk says he's building a robot that could eliminate the bottom third of low income households if he gets $5 trillion' headline of the week. Bank of America: Nearly one-third of low-income US households are living paycheck to paycheckIn our 'Elon Musk says that his next AI will get you a sandwich and a beer from the fridge and promises not to talk about eliminating poverty during the football game if he gets $10 trillion' headline of the week. Elon Boasts That His AI Can Generate a Beautiful Woman Saying “I Will Always Love You”DAMION2In our 'Does "Musk-style" mean just outright greed?' headline of the week. EV maker Rivian gives CEO a Musk-style pay package worth up to $4.6 billionIn our 'Is the joke that I agree with the greedy guy worth 160 billion dollars or that we all fell for Warren's cuddly everyman routine?' headline of the week. Warren Buffett takes aim at Elon Musk's $1 trillion Tesla pay package, ace investor says 'envy and greed walk hand in hand'In our 'Hey Ma, the fake economist wealth hoarder is saying something important, turn your radio down!' headline of the week. Elon Musk warns Mamdani policies and ‘low' universal income would trigger ‘catastrophic decline' in US living standardsIn our 'College dropout wealth-hoarding culture-destroyer amazed that Hollywood wardrobe department at a movie studio in operation since 1924 for a director whose films have been nominated for 40 academy awards had the non-AI brain power to look at a photograph of him' headline of the week. Mark Zuckerberg says ‘The Social Network' nailed his wardrobe: ‘Every single shirt or fleece they had in that movie is a shirt or fleece that I own'In our 'College dropout says humans are unique while his AI design company proves they aren't' headline of the week. Figma CEO says Charli XCX's 'Brat' album cover is an example of why AI won't replace humans anytime soon MATT2In our 'Jamie Dimon says he never shits at work, his bathroom door doesn't have a handle' headline of the week. Jamie Dimon shares why he never reads text messages at work: 'I don't have notifications'In our 'Jamie Dimon says he never tokenizes deposit interoperability at work, he doesn't have the app' headline of the week. JPMorgan and DBS Explore Tokenized Deposit Interoperability in Quest for Multi-Bank FrameworkIn our 'At JUST Capital, we strive to foster an economy and society that works for Verizon... I mean, everyone. Yes, everyone. Not just Verizon. Maybe MOSTLY Verizon. Oh, Verizon ranks 17th in our top 100 rankings?? That's so weird, because we're here to help everyone. Not just Verizon.' headline of the week. JUST Capital Strengthens Board of Directors With Six Strategic AppointmentsThe six strategic appointments include not one, but THREE Verizon people: Dan Schulman (new CEO), Laxman Narasimhan (board), and Franz Paasche (EVP). In fact, we just talked about Pat Ruoss and Mark Weinberger in our Proxy Countdown as the MOST CONNECTED DIRECTORS IN THE ENTIRE US BOARD ECOSYSTEM - both on JUST Capital's board. In our 'ISS and Glass Lewis reported it was just a coincidence they are targeting the an individual director whose job is diversity and not the CEO or chair (who is longest tenured), and that, no, it had nothing to do with getting rid of the white guy on the logo thing. This is just on merit.' headline of the week. Proxy Firms Recommend Booting Cracker Barrel Director—but Not the CEOIn our 'Robby Starbuck announces he's launched a new campaign against the Lincoln Memorial after discovering a black man may have been hired over a white man for a job once' headline of the week. Abraham Lincoln wrote a job reference for a Black friend in 1861. It's on view at the Presidential Library and MuseumIn our 'Robby Starbuck announces he's launched a new campaign against CEOs who use the "we" pronoun when apologizing, saying it unfairly discriminates against white men who do nothing wrong. Instead, he prefers CEOs use "they/them" when apologizing.' headline of the week. CEOs: Don't use ‘we' when apologizing

Selling on Amazon with Andy Isom
#521 - The Future of Amazon Ads: Why Video Campaigns Win in 2025 ft. Trevin Peterson

Selling on Amazon with Andy Isom

Play Episode Listen Later Nov 10, 2025 20:02


In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem.   Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including:   Why video ads are the most undervalued opportunity on Amazon right now The difference between ACOS vs. TACOS (and why most sellers track the wrong metric) How to use Amazon Influencers and Creator Connections to boost conversions What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel Why "trusting the process" matters when scaling profitably through PPC   Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025. #AmazonAds #AmazonAccelerate2025 #Ad

All Inclusive
AJ Edelman: The National Mission of an Olympic Athlete

All Inclusive

Play Episode Listen Later Nov 10, 2025 35:36


There is a notion that observant Jews don't have a chance to be professional athletes. The notion that Shabbat is an impediment and a sheer lack of role models make it hard for young athletes to find their way to elite sport. AJ Edelman is one of the trailblazing athletes working to change those conditions. Without any of the supports offered by the classic winter-olympic pipeline, he taught himself the dangerous art of skeleton from watching YouTube videos and went on to compete for Israel in the 2018 Winter Olympics in Pyeongchang, South Korea. Since then, he has built out the Israeli bobsledding program, recruiting athletes and sponsors, and pushing his team to reach the 2026 Winter Olympics in Milan. Jay and AJ discuss the challenging logistics of building an Olympic program from scratch, and the unique set of restrictions and responsibilities AJ feels as a chosen representative of the State of Israel. Today's episode was produced by Tani Levitt and Mijon Zulu. To check out more episodes or to learn more about the show, you can visit our website Allaboutchangepodcast.com. If you like our show, spread the word, tell a friend or family member, or leave us a review on your favorite podcasting app. We really appreciate it. All About Change is produced by the Ruderman Family Foundation. Episode Chapters 0:00 Intro 2:35 How AJ became a sled athlete and chose Skeleton and Bobsled 9:14 Has AJ always wanted to be an advocate for the Jewish people? 12:04 AJ loves to inspire the next generation 14:50 Activism as a national athlete 18:35 How do other athletes relate to AJ's activism? 22:52 How do fans relate to AJ's activism? 24:53 Campaigns to bar Israel from international athletic competition 29:27 What would making the 2026 Olympics mean to AJ and Israel 32:49 Outro and goodbye For video episodes, watch on⁠ ⁠⁠www.youtube.com/@therudermanfamilyfoundation⁠ Stay in touch: X:⁠ @JayRuderman⁠ |⁠ @RudermanFdn⁠ LinkedIn:⁠ Jay Ruderman⁠ |⁠ Ruderman Family Foundation⁠ Instagram:⁠ All About Change Podcast⁠ |⁠ Ruderman Family Foundation⁠ To learn more about the podcast, visit⁠ https://allaboutchangepodcast.com/⁠ Jay's brand new book, Find Your Fight, in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.jayruderman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

The brands dominating search today aren't just focusing on links and keywords. They're mastering three strategic pillars that deliver sustained visibility across traditional search and AI-powered platforms.After ten years working with national and international enterprise brands (including a recent Global Search Award win for The Ordinary), we've identified the exact framework that separates market leaders from everyone else.In this episode, I reveal:• Why technical SEO performance matters more than ever — including how page load speed impacts both rankings and conversion rates (with data from Cloudflare and Walmart showing the direct business impact)• The onsite content strategy that works for both AI search and traditional SEO — including how we helped ZUGU become the top-recommended iPad case in ChatGPT and Google's AI Mode through content hierarchy and internal linking• Why offsite SEO is now about brand building, not just link building — and how digital PR on high-authority sites influences AI recommendations (with examples from our work with Aged Care Bathrooms)• How tools like WP Rocket can handle 80% of technical SEO automatically — even if you're not technicalI'll share specific examples demonstrating how Core Web Vitals, topic clusters, and digital PR work together to drive rankings across both traditional search and AI platforms.If you're ready to build an SEO strategy that works for both traditional search and AI-powered platforms, this episode provides your complete action plan.

Business Coaching Secrets
BCS 321 - Educate, Entertain, and Convert: Building Effective Drip Campaigns for Coaching Practices

Business Coaching Secrets

Play Episode Listen Later Nov 7, 2025 48:58


In this solo episode of Business Coaching Secrets, Karl Bryan takes the reins, diving deep into strategies for client communication, drip campaigns, frameworks for business growth, and timeless investing wisdom inspired by Warren Buffett and Charlie Munger. With Rode Dog traveling, Karl delivers practical advice for coaches and their clients—from executing high-impact email sequences to structuring offers that sell and building true wealth through the power of compounding. Key Topics Covered Drip Campaigns & Funnels that Convert Karl Bryan breaks down the anatomy of effective drip campaigns—using not just email, but texts, voicemails, calls, and even direct mail—to stay top of mind and drive prospects towards action. He emphasizes nurturing, education, and persistence over hard selling, revealing real-world examples of campaigns that generated over a million dollars in revenue. Building High-End Programs and Upsell Funnels Karl encourages coaches to help clients create tightly defined, high-ticket programs ($10k, $25k, $50k+) with robust profit margins. He explains the importance of segmenting audiences and tailoring drip sequences, stressing that coaches should study successful operators in competitive markets to shortcut their own learning. The Psychology of Offers Discussion includes using urgency, scarcity, guarantees, bonuses, and exclusivity to motivate buyers—drawing on real-world tactics from luxury brands and industry leaders. Investing Wisdom from Warren Buffett & Charlie Munger Karl unpacks Buffett's two rules—don't lose money; see Rule #1—and shares how the path to true wealth is rooted in patience, clear math, and avoiding movement for movement's sake. He links these principles to business coaching, stressing the power of compounding marginal gains in practice, career, and investment. Actionable Wealth Creation Strategies Explores practical frameworks for investing in business, stocks (S&P index), and real estate, emphasizing dollar cost averaging, critical thinking, and learning from bubbles/past mistakes. Notable Quotes "Performance improves by releasing tension, judgment, and overthinking—not by piling it on." "Educated people buy more. Educate your leads through that sequence of emails, texts, calls, voicemails, etc. It's not buy, buy, it's educate, educate, educate." "Persistence is a measure of your self-esteem. Do you persist? Do you feel like you deserve the business?" "Rule #1: Don't lose money. Rule #2: See Rule #1. Avoiding stupidity automatically places you in the top 1% because the rest of the crowd is too busy chasing brilliance." "Real wealth is built the old boring way, staying the course, math as the foundation." Actionable Takeaways Expand Your Drip Campaigns Beyond Email: Utilize a sequence of texts, voicemails, calls, and direct mail in addition to emails to maximize client engagement. Educate Relentlessly: Focus on teaching and adding value through every touchpoint. Selling comes after trust and knowledge are built. Create Tightly Defined High-End Offers: Help clients establish premium programs with clear outcomes and strong margins; research top players in competitive markets for proven frameworks. Test, Measure, and Refine: Track the performance of campaigns and offers, adjust based on data rather than gut feelings, and always aim for compounding marginal improvements. Motivate Action With Urgency & Scarcity: Build "windows of opportunity," enrollment periods, and limited-time bonuses to prompt decisions. Lead with Guarantees and Exclusivity: Structure guarantees (money-back, buyback, long-term, double-your-money-back) and consider exclusive tiers or bonuses to differentiate. Avoid Movement for Movement's Sake: Apply Buffett and Munger's principles: patience, compounding, and critical thinking beats frequent switching and chasing trends. Invest with Dollar Cost Averaging: For wealth outside business, consistently invest fixed amounts into the S&P index or bitcoin, regardless of market cycles, and avoid leverage. Segment Your Audience: Tailor messaging and offers based on client behaviors and demographics for better results. Prioritize Compounding Improvements: Focus on small gains across multiple areas—these add up exponentially in your business and wealth over time. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) Powerful tool for coaches to demonstrate instant ROI to prospects. AI Tools ChatGPT, Grok—suggested for generating campaign frameworks and optimizing messaging. Books The Inner Game of Tennis Key lessons on peak performance and mindset. Jab, Jab, Jab, Right Hook by Gary Vee Framework for providing value before selling. Thought Leaders Referenced Warren Buffett & Charlie Munger—investing, wealth creation Alex Hormozi—quantity discount strategies Michael Burry—The Big Short, investing critical thinking Peter Thiel—bitcoin's shifting competitive edge Focused.com Karl Bryan's resource hub for business coaching strategies and Profit Acceleration Software™ demos: https://go.focused.com/profit-acceleration The Six-Figure Coach Magazine Free subscription for actionable coaching insights: https://thesixfigurecoach.com/get-it If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to take your coaching business and your wealth to the next level? Don't wait—visit Focused.com for more information on Profit Acceleration Software™ and join our community of high-performing coaches.

Fashion People
Do Celebrity Fashion Campaigns Still Work?

Fashion People

Play Episode Listen Later Nov 7, 2025 49:07


Lauren is joined today by casting agent Greg Krelenstein, founder of GK-LD and a member of the Misshapes. (Yes, they are still together.) They discuss the state of campaign casting, from the celebrity ambassador racket to the death of street casting. They also get into Greg's life as a Misshape and the DJ group's legendary weekly party at Don Hills, what it was like when Madonna showed up, and plenty more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

WORT Local News
“Scam PAC” fundraiser still making millions from Republican campaigns

WORT Local News

Play Episode Listen Later Nov 6, 2025 49:04


Here's your local news for Wednesday, November 5, 2025:We hear the pros and cons of data centers, according to stakeholders who joined an informational meeting today in the state Capitol,Find out who's paying for Jack Daly's services, just months after the "Scam PAC" fundraiser emerged from federal custody,Learn how the Badgers' faltering football team could add red ink to local and state business ledgers,Broadcast the most comprehensive weather report on the airwaves,Travel back in time to 1965,And much more.

Backdoor GAA Podcast
Moycullen and Caltra begin Connacht Football Championship campaigns

Backdoor GAA Podcast

Play Episode Listen Later Nov 6, 2025 54:52


James Mannion reflects on the 2025 season with Salthill Knocknacarra and the lads also looks ahead to Moycullen's and Caltra's Connacht quarter-finals this weekend.If you have any questions or thoughts for upcoming podcasts, email the maroonwhitepod@gmail.com.This Podcast is brought to you by Hoare Chartered Accountants. Hoare Chartered Accountants based in Galway City are a leading provider of Audit, Accountancy and Taxation services.. For more information, visit their website on www.hoarecharteredaccountants.ie

Making It in The Toy Industry
#293: How I Landed On Brand with Jimmy Fallon and Pitched National Campaigns

Making It in The Toy Industry

Play Episode Listen Later Nov 5, 2025 26:58 Transcription Available


In spring 2025 I was invited to join On Brand with Jimmy Fallon as 1 of 10 creatives selected to pitch national campaigns to major brands on national TV. Since the episodes aired, my DMs have been full of the same questions: how did I get on the show, what was it really like, and what do I think of Jimmy Fallon?This week on Making It In The Toy Industry, I'm taking you behind the scenes of my wild ride as a contestant on On Brand with Jimmy Fallon. Week after week I dreamed up campaigns, plane wrap designs, comedic commercials, and drink recipes, then pitched them to CEOs and CMOs of major brands. I was mentored by Bozoma Saint John and Jimmy Fallon, an experience that reshaped how I think about branding, marketing, and product launches.Every week the stakes got higher. One challenge had me mapping an NYC pop-up; another had me writing and singing jingles on a deadline. I was on national TV at 24+ weeks pregnant, keeping my energy high and my creativity flowing while still speaking the language of big corporate brands. It was a branding bootcamp that pushed me past what I thought was possible while I was also building a tiny human and becoming a first time mom.Tune into this podcast if you want all the BTS tea including:The branding moves that helped me get cast (and how you can use them to stand out)What it's really like working with Jimmy Fallon and Bozoma Saint JohnA new brand strategy I'm calling the Connect & Invest Loop that could change the way you launch and market foreverHow toy creators and creative entrepreneurs can build buzz before a single product hits the shelfIf you are building a toy brand or a creative business, and want to grow your visibility this is your playbook.Listen for these Important Moments:[00:01:25] - Learn how strategic visual branding, owning your lane, and consistent content helped me stand out to casting directors and how you can do the same.[00:08:58] - Get the surprising lessons I learned from Jimmy Fallon and Bozoma Saint John about showing up, shifting gears, and being “too much” in corporate spaces.[00:11:20] - Find out why separating your campaign concept from the activation is crucial and how it could strengthen your creative pitches or product launches.[00:16:17] - This show unintentionally unlocked a brilliant marketing framework, perfect for brands navigating today's trust recession and attention-starved audiences.[00:26:14] - Real-world examples of toy entrepreneurs involving their audience early, creating investment, loyalty, and funding success before the product hits shelves.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Silicon Curtain
869. Lights Go Out Around Russia as Ukrainian Campaigns Rollout

Silicon Curtain

Play Episode Listen Later Nov 5, 2025 63:11


David DeBatto is host of the ‘No Delusion Zone' podcast @NoDelusionZone is a retired U.S. Army Counterintelligence Special Agent, a geopolitical analyst, writer, and podcaster. David is an Iraq war veteran who served as Team Leader of a Tactical Human Intelligence Team (THT) in operations within Iraq and is also a former police officer. David is considered too conservative for the progressive left and too independent minded for the radical right and seeks to challenge political dogma and the naked self-interest of politicians. ----------LINKS: @NoDelusionZone https://www.protectingtherepublic.com/podcasthttps://x.com/ddebattohttps://www.kyivpost.com/authors/743----------This is super important. There are so many Battalions in Ukraine, fighting to defend our freedoms, but lack basics such as vehicles. These are destroyed on a regular basis, and lack of transport is costs lives, and Ukrainian territory. Once again Silicon Curtain has teamed up with Car4Ukraine and a group of wonderful creators to provide much-needed assistance: https://car4ukraine.com/campaigns/autumn-harvest-silicon-curtainAutumn Harvest: Silicon Curtain (Goal€22,000)We'll be supporting troops in Pokrovsk, Kharkiv, and other regions where the trucks are needed the most. 93rd Brigade "Kholodnyi Yar", Black Raven Unmanned Systems Battalionhttps://car4ukraine.com/campaigns/autumn-harvest-silicon-curtain----------SILICON CURTAIN LIVE EVENTS - FUNDRAISER CAMPAIGN Events in 2025 - Advocacy for a Ukrainian victory with Silicon Curtainhttps://buymeacoffee.com/siliconcurtain/extrasOur events of the first half of the year in Lviv, Kyiv and Odesa were a huge success. Now we need to maintain this momentum, and change the tide towards a Ukrainian victory. The Silicon Curtain Roadshow is an ambitious campaign to run a minimum of 12 events in 2025, and potentially many more. Any support you can provide for the fundraising campaign would be gratefully appreciated. https://buymeacoffee.com/siliconcurtain/extras----------SUPPORT THE CHANNEL:https://www.buymeacoffee.com/siliconcurtainhttps://www.patreon.com/siliconcurtain----------TRUSTED CHARITIES ON THE GROUND:Save Ukrainehttps://www.saveukraineua.org/Superhumans - Hospital for war traumashttps://superhumans.com/en/UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukrainehttps://unbroken.org.ua/Come Back Alivehttps://savelife.in.ua/en/Chefs For Ukraine - World Central Kitchenhttps://wck.org/relief/activation-chefs-for-ukraineUNITED24 - An initiative of President Zelenskyyhttps://u24.gov.ua/Serhiy Prytula Charity Foundationhttps://prytulafoundation.orgNGO “Herojam Slava”https://heroiamslava.org/kharpp - Reconstruction project supporting communities in Kharkiv and Przemyślhttps://kharpp.com/NOR DOG Animal Rescuehttps://www.nor-dog.org/home/----------

The Visual Lounge
Transform Courses Into Campaigns: Repurposing Learning Content for Lasting Impact

The Visual Lounge

Play Episode Listen Later Nov 5, 2025 32:59 Transcription Available


What if your carefully crafted training course could become a content campaign that actually drives behavior change? Most L&D professionals create amazing content that gets consumed once and forgotten. But what if that single course could spawn dozens of touchpoints that reinforce learning over time?We're seeing a shift where smart L&D teams are borrowing from marketing playbooks, and it's working. The secret isn't creating more content; it's strategically repurposing what you already have.Joining this episode is Mike Taylor, Learning Consultant at Nationwide and co-author of "Think Like a Marketer, Train Like an L&D Pro."Mike's been pioneering the campaign approach to learning, and shows us how one webinar recording can become email sequences, infographics, GIFs, and micro-learning moments.He explains why thinking in campaigns rather than courses changes everything, introduces the SURE model for creating content that sticks, and shows how to overcome the "we don't have time" objection with smart repurposing strategies.Learning points from the episode include:00:00 - 02:22 Introduction to repurposing and spawning multiple content pieces02:22 - 05:15 Why repurposing isn't more work and how to expand your reach05:15 - 06:56 Think campaigns not courses: the hero content pyramid06:56 - 09:19 Leaving breadcrumb trails across multiple channels09:19 - 11:51 Setting hooks and the SURE model for relevant content11:51 - 12:39 Why content creates feelings whether you know it or not12:39 - 14:23 Turning annual compliance into year-round micro-learning14:23 - 16:37 Using AI and A/B testing data to sell repurposing internally16:37 - 17:58 Finding small experiments to build credibility17:58 - 21:13 Visual repurposing: webinars to GIFs, polls to graphics21:13 - 23:13 Using Camtasia for Microsoft Office tips and animated GIFs23:13 - 25:00 Why even simple content benefits from repurposing25:00 - 26:53 Making subject matter expert content digestible26:53 - 31:15 OutroImportant links and mentions:Connect with Mike Taylor on LinkedIn: https://www.linkedin.com/in/miketaylor/Find out more about Train Like a Marketer: https://trainlikeamarketer.com/Camtasia: https://www.techsmith.com/camtasia/  Snagit: https://www.techsmith.com/snagit/Audiate: https://www.techsmith.com/camtasia/audiate/

Beyond the Tavern Wall
You NEED to laugh more in your D&D Campaigns

Beyond the Tavern Wall

Play Episode Listen Later Nov 5, 2025 53:24


We all need to laugh more! D&D is a perfect place to spawn awesome inside jokes!----------Music provided by Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0

Rich Zeoli
Obama Campaigns for Sherrill BUT Ciattarelli STILL Has All of the Momentum

Rich Zeoli

Play Episode Listen Later Nov 4, 2025 155:06


The Rich Zeoli Show- Full Show (11/03/2025): 3:05pm- Polling data suggests that enthusiasm for Jack Ciattarelli's campaign to be the next governor of New Jersey is at a whopping 91%! Is there similar enthusiasm for Mikie Sherrill? It doesn't seem like it. Over the weekend, former President Barack Obama attended a campaign rally for Sherrill drawing only 3,000 people. Rich notes that a comparable number of Ciattarelli supporters gathered at the Wildwood boardwalk last month—even though there wasn't a former president boosting turnout. 3:30pm- KC Crosbie—Co-Chair of the Republican National Committee—joins The Rich Zeoli Show to preview Election Day in New Jersey. Crosbie believes that if Republican voters get out and vote, Jack Ciattarelli will be the next governor of NJ. 3:40pm- During a discussion with progressive podcaster Brian Tyler Cohen, Bill Maher said of Zohran Mamdani's likely mayoral win: "He definitely has the power and influence to elect JD Vance, or whoever is the Republican candidate next time. It is a walking commercial for the Republican Party, nationally." 3:50pm- New York Governor Kathy Hochul suggested that Zohran Mamdani cannot fund his agenda because she won't agree to massive tax increases. 4:00pm- Congressman Dan Meuser—Representative for Pennsylvania's 9th Congressional District—joins The Rich Zeoli Show and reacts to President Donald Trump's big endorsement on Truth Social. Trump wrote: “Congressman Dan Meuser is an America First Patriot who is doing an incredible job representing Pennsylvania's 9th Congressional District! A very successful Businessman, former Secretary of Revenue of Pennsylvania, and now, as U.S. Congressman, Dan has strongly served his Community with a career “loaded up” with accolades and wins. In Congress, he is working hard to Grow our Economy, Cut Taxes and Regulations, Promote MADE IN THE U.S.A., Champion American Energy DOMINANCE, Keep our now very Secure Border, SECURE, Stop Migrant Crime, Strengthen our Military/Veterans, and Protect our always under siege Second Amendment. Dan Meuser has my Complete and Total Endorsement for Re-Election — HE WILL NEVER LET YOU DOWN!” Congressman Meuser also discusses his experience working alongside Mikie Sherill in the House of Representatives—she's no moderate: “I don't really associate with her that much because—what's the point? It's the extremism of the left.” 4:30pm- While appearing on CNN, House Minority Leader Hakeem Jeffries was asked if Zohran Mamdani is the future of the Democratic Party? Jeffries said no—and then quickly changed the subject. 5:05pm- State Senator Mike Testa—Republican Whip & Representing District 1 (Atlantic, Cape May, and Cumberland Counties) in the New Jersey State Senate—joins The Rich Zeoli Show to preview Election Day in NJ. 5:30pm- Kamala Harris's book tour is still unfolding—and it's not going particularly well. She's constantly criticizing Joe Biden, accusing him of making the 2024 election all about himself, and cursing up a storm! Is she attempting to be authentic and likable? It seems to be failing. 6:00pm- California Governor Gavin Newsom continues to defend Joe Biden's performance as president, George Clooney defends his outsized role in replacing Biden as the 2024 Democratic presidential candidate, and former CIA Director John Brennan loses his mind after being confronted about his inaccurate claim that the Hunter Biden laptop was merely Russian disinformation. 6:15pm- Tonight, President Donald Trump is holding a “tele-rally” for Jack Ciattarelli. 6:30pm Penn State Basketball!

O'Connor & Company
AARP's John Hishta, Michelle Obama Still Complaining, Election Day

O'Connor & Company

Play Episode Listen Later Nov 4, 2025 26:15


In the 8 AM hour, Larry O'Connor & Julie Gunlock discussed: WMAL GUEST: JOHN HISHTA (Senior Vice President of Campaigns, AARP) on Family Caregiver Resources NY POST: Michelle Obama Moans She Endured ‘White Hot Glare’ as First Lady, Didn’t Receive ‘the Grace’ Other First Families Got NBC NEWS: 2025 Election Underway for NYC Mayor, Virginia and New Jersey Governors and More Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Tuesday, November 4, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.

O'Connor & Company
AARP's John Hishta on Family Caregiver Resources

O'Connor & Company

Play Episode Listen Later Nov 4, 2025 8:49


WMAL GUEST: JOHN HISHTA (Senior Vice President of Campaigns, AARP) WEBSITE: AARP.org/CaregiverResourceGuides SOCIAL MEDIA: X.com/AARP Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Tuesday, November 4, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.

Remarkable Marketing
Squid Game: B2B Marketing Lessons on Winning the Survival Game of Campaigns with Chief Marketing Officer at Aviatrix, Scott Leatherman

Remarkable Marketing

Play Episode Listen Later Nov 4, 2025 49:45


Survival isn't just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas.That's the lesson of Squid Game, the global phenomenon where only the strongest contestants made it through each round. In this episode, we explore its marketing parallels with the help of our special guest Scott Leatherman, Chief Marketing Officer at Aviatrix.Together, we uncover what B2B marketers can learn from gamifying campaigns to pull audiences in, running multiple “Squid Games” to see which campaigns win, and staying relentlessly curious by listening to what customers really say.About our guest, Scott LeathermanScott Leatherman is an award-winning full-stack marketing and operations executive with 25+ years of leadership and business management experience. Scott is currently the Chief Marketing Officer at Aviatrix. Prior to joining Aviatrix, he was the CMO at Veritone, an AI platform company. Scott served as COO at SAP Labs US for 5 years. Scott was a Global Vice President of Marketing and was a founding member of the SAP HANA go-to-market team that disrupted the database market and built a billion-dollar business in less than three years. Also during Scott's tenure at SAP he was part of the Strategic Account Sales Team and created new channel programs to reduce shelfware and support new solution adoption. Prior to SAP, Scott held senior marketing and business development roles at several startups.Scott was recognized by the Silicon Valley Business Journal for his lifelong commitment to helping his local community with the 2018 Individual Community Champion Award. Both at work and in his personal life, Scott is focused on helping communities reduce food insecurities, supporting underserved children, funding cancer research and Native American educational programs.What B2B Companies Can Learn From Squid Game:Gamify campaigns to move your audience. Marketing works best when it pulls people in emotionally, just like Squid Game. Scott explains, “Anytime you want to move an audience together, gamifying it so that they have an emotional pull on the winner is gonna make you successful.” By creating campaigns that feel participatory, competitive, or playful, brands can inspire curiosity and investment from their audience. It's not just messaging—it's making people feel like they have a stake in the outcome.Run “Squid Games” for your campaigns. Rather than guessing which message will resonate, Scott's team tested multiple campaign “games” at once. “We invested over 500 engagements…we had 74 one-on-one engagements…to narrow it down to what we have as eight campaigns in the Squid Games.” Each campaign has a top, middle, and bottom funnel component, and their performance is tracked side by side. Scott explains, “The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.” The lesson: treat campaigns like contestants. Test widely, kill off the weak performers quickly, and double down on what wins.Stay curious and listen to your audience. One of Scott's biggest lessons is that marketers often assume they know what works—but data and customer feedback may prove otherwise. He notes, “It really comes back to just what are your customers saying about you? And what are your prospects saying about you?…That listening exercise, while it sounds remedial and 101, it gets lost on a lot of us ‘cause we're all running so fast.” Just like in Squid Game, survival depends on paying close attention and adapting quickly. In B2B marketing, curiosity and active listening turn campaigns into insights, and insights into growth.Quote“The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.”Time Stamps[00:55] Meet Scott Leatherman, Chief Marketing Officer at Aviatrix[01:32] Why Squid Game?[03:08] Behind-the-Scenes of Squid Game[14:18] AI in Marketing[17:33] B2B Marketing Takeaways from Squid Game[42:39] AI Integration and Brand Evolution[46:46] Final Thoughts and TakeawaysLinksConnect with Scott on LinkedInLearn more about AviatrixAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Official Ayo Ajani
WATCHTOWER: November Edition (Season of Campaigns) - Day 2 - Pastor Ayo Ajani

Official Ayo Ajani

Play Episode Listen Later Nov 4, 2025 38:44


This Message is brought to you by the Senior Pastor of the global, multicampus ministry, Petra Christian Centre, Pastor Ayo Ajani.

Official Ayo Ajani
WATCHTOWER: November Edition (Season of Campaigns) - Day 1 - Pastor Ayo Ajani

Official Ayo Ajani

Play Episode Listen Later Nov 4, 2025 48:30


This Message is brought to you by the Senior Pastor of the global, multicampus ministry, Petra Christian Centre, Pastor Ayo Ajani.

Web3 with Sam Kamani
315: Filling crypto's data gap: Catherine on ZK-proofed databases & institutional growth

Web3 with Sam Kamani

Play Episode Listen Later Oct 31, 2025 21:48


Catherine (Space and Time) breaks down why blockchains alone can't power complex apps—and how a verifiable, decentralized database with ZK proofs closes the gap for enterprises, devs, and AI agents. We cover: what SxT is, how its patented ZK approach offloads compute to a single node and proves correctness on-chain, why institutional adoption is sticky, and marketing tactics that actually work in Web3 (what to outsource vs keep in-house). She also shares the Indonesia education rollout (UGM + Indosat Ooredoo Hutchison/IOH), token-powered payments, and what she'd do with unlimited community budget.Key timestamps (YouTube format)[00:00:00] Opening clip: From “future of money” to “verifiable data for smart contracts” [00:01:00] Live at Token2049: who Catherine is and what we cover [00:02:00] Origin story: joining Space and Time to solve crypto's database gap [00:03:00] Mission: empower devs/enterprises/AI agents with verifiable data [00:04:00] Why chains ≠ databases: limits, complexity, and enterprise SLAs [00:05:00] The core innovation: patented ZK proofs for database compute [00:05:45] How it works (plain English): single-node compute, on-chain verification [00:06:30] Catherine's background: technical marketing roots → Web3 [00:07:00] Founder tip: what to outsource vs keep internal (PR, events, community) [00:08:00] Campaigns that win: enterprise/institutional stories beat gimmicks [00:09:00] Example: Microsoft Fabric integration momentum[00:10:00] Listening to the market: community as your feedback engine [00:11:00] Indonesia rollout: IOH partnership and 100k+ students onboarding [00:12:00] UGM framework: verifiable diplomas/records; SXT as payment rail [00:13:00] Longevity question: decentralization and community node operators [00:15:00] If starting today: what they'd build vs leverage in the ecosystem [00:16:00] Why institutional demand is slow but sticky (and good for cycles) [00:17:00] Competing for attention vs building fundamentals and partnerships [00:18:00] What Space and Time needs now: builders to ship with verifiable data [00:19:00] Who they admire: Chainlink's dual GTM (community + enterprise) [00:20:00] Unlimited budget thought experiment: country leads and community depth [00:20:45] Advice to community managers: shared values, inclusion, tight feedback loops [00:21:30] Close: links, how to try SxT, and why this matters for Web3 buildersConnecthttps://www.spaceandtime.io/https://twitter.com/SpaceandTimeDBhttps://discord.gg/spaceandtimeDB https://www.linkedin.com/in/catherinehdaly/https://www.linkedin.com/company/space-and-time-db/DisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/

The Matt Long Show
10/30 Nasty campaigns PLUS...

The Matt Long Show

Play Episode Listen Later Oct 30, 2025 37:16


... Supreme Court of Texas rules on same sex marriage and who may refuse to perform the ceremony.PLUS - Local control? even when they overstep their bounds?

Climate Positive
Electing clean energy champions where it matters most | Caroline Spears, Climate Cabinet

Climate Positive

Play Episode Listen Later Oct 29, 2025 40:27


In this episode of Climate Positive, Guy Van Syckle and Gil Jenkins sit down with Caroline Spears, Executive Director of Climate Cabinet, a nonprofit dedicated to supporting clean energy and climate policy leaders at state and local levels. These often-forgotten races are sometimes decided by a couple hundred votes and can also decide the fate of billions of dollars of decarbonization investment. Caroline explains how Climate Cabinet strategically identifies target candidates through data science and political expertise, aiming to elect climate champions with the highest potential ability to shape positive change. Through real-world examples, she demonstrates the organization's effectiveness in close political races and the tangible difference their support can make.LinksClimate Cabinet Website Sign up for a monthly donation to help Climate Cabinet find and elect the highest ROI clean energy champions in state and local elections across the U.S. Caroline Spears on LinkedInEpisode recorded on October 2, 2025   Email your feedback to Chad, Gil, Hilary, and Guy at climatepositive@hasi.com.

50% with Marcylle Combs
Navigating A Rare Form of Breast Cancer & Mental Health: Abirami Iyer

50% with Marcylle Combs

Play Episode Listen Later Oct 29, 2025 44:54


Abirami Iyer shares her profound journey from childhood trauma to becoming a breast cancer survivor and advocate. She discusses the challenges she faced, including her mother's struggles with domestic violence, her own diagnosis of invasive lobular carcinoma, and the emotional and physical toll of treatment. Abirami emphasizes the importance of mental health, community support, and self-advocacy in her healing process. She also highlights her upcoming participation in the Mrs. Universe pageant as a platform to raise awareness about breast cancer and domestic violence. When faced with a life-altering diagnosis like cancer, it'seasy to feel like the world is falling apart, and that all of a sudden, your dreams are out of your reach. But Abirami Iyer chose to rise above it.Just around her 40th birthday, Abirami was diagnosed withbreast cancer. Her treatment journey lasted more than two years, filled with both physical and emotional pain. But instead of letting the experience break her, she found a way to grow through it. She used that chapter of her life not only to heal herself, but to guide and support others walking the same difficult road.Abirami is a full-time employee at Microsoft, a wife, andthe mother of two kids. Despite such a full life, she still makes time to uplift and empower others. Through Facebook support groups like Breast Cancer Survivors and Warriors and Washington Breast Cancer Survivors, she helps survivors feel seen, heard, and supported.She also advocates for organizations like DiepCFoundation.org, helping patients navigate one of the toughest battles of their lives. And by collaborating with the Flute ‘n Feather Dance Company, she raises funds to support early breast cancer diagnosis in rural India.But there's still more: Beyond all this, Abirami finds timeto organize confidence-building photoshoots to help survivors rediscover their strength and beauty.She leads “Breast Cancer Awareness Talks and Campaigns” at Microsoft, and has also raised funds for the National Breast Cancer Association by placing Group 2nd on FabOver40. Abirami has been honored with many awards and titles thatcelebrate her confidence and compassion. These aren't just pageant wins — they're platforms she uses to raise awareness, encourage self-love, and inspirehope in other survivors. When sharing the news that she had been awarded the title Mrs. Elite Universe America, she said that her butterfly-themed dress honored the pink ribbons in which she had written the names of the survivors she has met.“It was a walk of honor and I proudly carried theirmessage with me to spread positivity… in humanity,” she says.Get In Touch with Abi:

Rockstar CMO FM
The Rockstar CMO Studio: Marketing with a Cause

Rockstar CMO FM

Play Episode Listen Later Oct 29, 2025 40:56


This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations.  They explore if their 5 f'in' marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations.  Highlights from the conversation: Marketing for a cause requires understanding multiple audiences. The knowledge phase is crucial for nonprofits to identify needs. A master plan aligns organizational goals with fundraising efforts. Storytelling is essential for emotional engagement in nonprofits. Campaigns serve as the product in nonprofit marketing. Data management is critical for tracking donor engagement. Nonprofits must balance awareness and fundraising objectives. B2B marketing skills are transferable to nonprofit marketing. As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Public Enemy - Fight The Power - On YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

NCPR's Story of the Day
10/29/25: Who so many write-in campaigns in Essex County?

NCPR's Story of the Day

Play Episode Listen Later Oct 29, 2025 9:45


(Oct 29, 2025) There are an unusually high number of write-in campaigns in Essex County on Election Day. The Adirondack Daily-Enterprise did reporting to figure out why. Also: A state Assemblyman is raising concerns about new bright LED headlights causing distractions for drivers.

Becoming a Hiring Machine
238: Build Effective Nurture Campaigns for Clients & Candidates Pt. 2 [RECORDING FROM LIVE WEBINAR]

Becoming a Hiring Machine

Play Episode Listen Later Oct 28, 2025 9:28


Nurture campaigns are how you stay top of mind with both clients and candidates in the in-between — so that you're always the first to come to mind when the time is right. Listen to the audio from our recent webinar, The Fast and the Follow-Ups and learn how to build effective nurture campaigns that keep both clients and candidates engaged. This episode will focus more on the prospect side of things, helping you grow your business. You'll hear all about how to set up nurture stages in Loxo, move prospects into campaigns, and track them with statuses so nothing slips through the cracks. Whether you're just getting started or ready to take your outreach to the next level, you'll walk away with clear, actionable steps to strengthen your pipeline and stay top of mind.

No Dice, No Glory Podcast Page
No Dice No Glory Episode 161: Flashpoint Campaigns Cold War

No Dice, No Glory Podcast Page

Play Episode Listen Later Oct 28, 2025 74:11


Today we have Robert Crandall from On Target Simulations. Robert and I talk about the upcoming release of Flashpoint Campaigns Cold War coming out here on Steam. 

Breaking Free: A Modern Divorce Podcast
Protect Against Smear Campaigns Smart People's False Accusation Playbook with Rebecca Zung on Negotiate Your Best Life #759

Breaking Free: A Modern Divorce Podcast

Play Episode Listen Later Oct 27, 2025 12:48


You told the truth. You worked hard. And now you're the one being called a liar, “crazy,” or “unstable.” The rumors spread faster than facts — and suddenly, you're fighting to defend your name. This is no accident. It's a smear campaign — one of the narcissist's most destructive tactics to destroy your reputation and power. In this episode, I'm giving you The Smart Person's False Accusation Playbook — the exact steps to protect your reputation, credibility, and legal standing when a narcissist attacks. You'll learn: ✅ Why narcissists launch smear campaigns — and how they manipulate public perception ✅ The four most common smear tactics: lies, triangulation, humiliation, and legal abuse ✅ The step-by-step defense playbook: document, don't panic, and stop feeding the fire ✅ How to turn their lies into evidence and regain control of your narrative ✅ The critical difference between reacting emotionally vs. responding strategically Smear campaigns are meant to break you. But with the right plan, you'll come out stronger, smarter, and untouchable.

Offline with Jon Favreau
Democrats Need to Care About Getting Attention

Offline with Jon Favreau

Play Episode Listen Later Oct 25, 2025 68:39


Chris Hayes, MSNBC host and author of The Siren's Call, returns to Offline to talk about Democrats' posting problem…they're too afraid of controversy, too stingey with their appearences, and too focused on fundraising. Have the content firehoses diluted cancel culture? What's the secret to Zohran Mamdani's press strategy? Is John Fetterman the Democrats' John McCain—and is there a lesson to learn in that?Also: Offline is now coming out Saturdays. Thank you for sharing your weekend with us!For a closed-captioned version of this episode, click here. For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Look Out, Sir! 40k
223. Chaos, Campaigns, and Customer Service

Look Out, Sir! 40k

Play Episode Listen Later Oct 24, 2025 136:17


Send us a textIn EPISODE TWO HUNDRED TWENTY-THREE (223) of the "LOOK OUT, SIR! 40K" Podcast, Dan and Phil talk about all the following things.0:00 – The introduction2:11 – PacificWave2852's 5-star review via Apple Podcasts USA20:25 – Hobby catch-up, miniatures, and Necromunda stuff26:52 – Age of Sigmar Warhammer World OCT 2025 Doubles Tournament38:33 – Warhammer World prices51:20 – Upcoming group events52:43 – Why no recent reveal shows58:07 – New minis, Red Gobbo, Ultramarines, etc.1:05:26 – Games Workshop returns policy1:18:33 – Blood Bowl Season 3 changes and updates Please consider supporting LOOK OUT, SIR! on PATREON, which occasionally features fancy EXCLUSIVE CONTENT: https://www.patreon.com/lookoutsir40k We also have MERCHANDISE available to purchase from Rev-Level: https://www.rev-level.com/lookoutsir40k  LOOK OUT, SIR!'S SOCIAL MEDIA LINKS:• Facebook: https://www.facebook.com/lookoutsir/ • Instagram: https://www.instagram.com/lookoutsir40k/ • YouTube: https://www.youtube.com/lookoutsir40k  PHIL'S SOCIAL MEDIA LINKS:• Instagram: https://www.instagram.com/beyondthetabletop/ • YouTube: https://www.youtube.com/channel/UCAxBqN_9PHjajPLoIKKNi6w  DAN'S SOCIAL MEDIA LINK:• Instagram: https://www.instagram.com/i.r.invested.in.unexpected/  Thanks very much for taking the time to listen and by extension support our podcast. We hugely appreciate it and hope that you enjoy the show.

Iraqi Voices
Politics of Fear in Iraq's Election Campaigns

Iraqi Voices

Play Episode Listen Later Oct 24, 2025 20:06


With Iraq's election approaching, campaign rhetoric is sliding back into old patterns of fear and division. This episode unpacks how some parties are appealing to identity and insecurity to win votes, and what this reveals about the country's unresolved questions of governance and power-sharing.

The Deal
Activist Investing Today: Barclay's Rossman on Exxon Retail Program, Rising Campaigns

The Deal

Play Episode Listen Later Oct 24, 2025 23:20


Jim Rossman, global head of shareholder advisory at Barclays, analyzes the effect of an Exxon retail investor voting program as well as record levels of activism.

Backcountry Marketing
Why Your Campaigns and Branded Content Aren't Working

Backcountry Marketing

Play Episode Listen Later Oct 22, 2025 54:46


Some brands treat branded content and campaigns as separate things, one emotional or value-driven, and the other transactional. But what happens when they work together?   In this episode, Trent Marsh, Marketing Director at Riton Optics, joins me to unpack what he calls the marketer's trap, when teams invest in strategies they wouldn't engage with themselves.    Trent shares how to break that cycle by pairing campaigns and content to serve the same purpose, building trust, emotion, and results simultaneously. We discuss how data has given leadership "ammo to kill branding," why every channel deserves a role in your mix, and how omnichannel marketing makes small budgets feel bigger.   You'll also hear why brand coherence matters more than novelty, how to find and keep the right on-camera personality, and why every strong brand needs both campaigns that convert and content that connects.   About: This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion.  Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.  

The John Batchelor Show
US Military Pressure Campaigns Maduro Amid Silence from Regional Allies. Mary Anastasia O'Grady explains how Venezuela's illegitimate leader, Maduro, faces escalating pressure from the US, including a Navy flotilla, B-52 flights, and authorized CIA oper

The John Batchelor Show

Play Episode Listen Later Oct 17, 2025 8:58


US Military Pressure Campaigns Maduro Amid Silence from Regional Allies. Mary Anastasia O'Grady explains how Venezuela's illegitimate leader, Maduro, faces escalating pressure from the US, including a Navy flotilla, B-52 flights, and authorized CIA operations. The goal is to compel Maduro and his generals, who profit from transnational crime, to flee. The silence from traditional allies like Russia and China suggests they lack political justification to defend Maduro's record. However, Mexico's president offered no comment regarding Nobel Peace Prize winner María Corina Machado, reflecting leftist sympathies. 1867 FARRAGUT'S FLAGSHIP

Endless Thread
Hidden Levels Ep. 3: This Game Wants YOU

Endless Thread

Play Episode Listen Later Oct 14, 2025 44:10


For decades, the U.S. Army has been on edge about recruitment, hitting its goals for a few years, only to miss them again. As part of their strategy to combat recruiting concerns, the Army has turned its focus online: to the world of gaming and competitive eSports. With nearly 80% of Americans between the ages of 13 and 28 playing video games weekly, the Army has identified this community as a vital demographic for potential recruits. The core goal of this outreach is to use gaming as an entry point, which is nothing new — the precedent was set decades ago. With the end of the draft in 1973, the U.S. Army found itself faced with new recruitment challenges. Campaigns like the “Be All You Can Be” ads of the 80s were popular and led to short-term bumps in recruitment, but they didn't last. The Army failed to meet its recruitment goals in 1998. It failed again in 1999. In response, a U.S. Army lieutenant colonel spearheaded the development of America's Army, a free-to-play first-person shooter launched in 2002. The game was designed to offer a "virtual test drive" of Army life. Before the players could enter the full combat portion of the game, they were required to complete certain training modules covering topics like physical fitness and weapons use. The game was designed to reflect the Army's values and structure. And despite the game's promise to represent the true Army experience, the relatively limited depiction of gore and gruesome violence raised concern from some critics. Other critics, including anti-war activists and the ACLU, condemned the project for "gamifying war" and serving as propaganda that targeted impressionable youth by design. America's Army became a significant cultural and recruiting success, accumulating over 1.5 million downloads in its first month and eventually earning the title of the "Most Downloaded War Video Game" from Guinness World Records with more than 42.5 million downloads. After a two-decade run, the U.S. Army officially shuttered America's Army. The way Americans played video games had changed since the game launched in the early 2000s, and the Army began to pivot its approach to gaming to leverage the success of existing games and opportunities posed by the increasingly popular competitive eSports scene. Today, the Army eSports team competes in commercial titles like Rocket League, Call of Duty, and Valorant, continuing its outreach. This modern presence remains contentious — critics continue to question the ethics of military outreach in spaces that include children. Credits: This episode was produced by Katelyn Harrop and edited by Christopher Johnson. Mix, sound design and music composition by Paul Vaitkus. Additional mixing by Martín Gonzalez. "Hidden Levels" is a production of 99% Invisible and WBUR's Endless Thread. The Managing Producer for Hidden Levels is Chris Berube. The series was created by Ben Brock Johnson. Series theme by Swan Real and Paul Vaitkus. Series art by Aaron Nestor.