Podcasts about campaigns

What if the problem is not that online leads do not work, but that most advisors are targeting the wrong people with the wrong message?   In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Allan Khazak, Founder & CEO of Vroom Media Group, who explains how his company helps insurance agents, RIAs, regional firms, and IMOs attract better prospects through targeted online advertising, client avatars, landing pages, surveys, nurture campaigns, and sales training. He also discusses why dinner seminars and radio shows are less effective than they used to be, how compliance affects advisor marketing, and why patience, follow-up, and continual improvement are essential to converting online leads.   Key Takeaways: → Online ads perform best when advisors target a specific client avatar. → Campaigns focused on tax issues, Roth conversions, or TSPs can attract more qualified prospects. → Lead quality improves when prospects are filtered by age, assets, and fit before they reach the advisor. → A strong landing page and survey process help train the ad algorithm to identify better prospects. → Advisors who treat every failed conversation as feedback can improve conversion rates over time. Allan Khazak is a Canadian entrepreneur, digital marketing expert, and founder and CEO of Vroom Media Group, a results-driven agency that helps life insurance brokers, financial advisors, and annuity agents generate qualified prospects and convert them into clients. Raised in Canada by an immigrant family, Allan developed a strong work ethic and entrepreneurial mindset early in life. He studied at the Schulich School of Business at York University in Toronto before beginning his career in public accounting. In 2019, Allan founded Vroom Media Group to help solve one of the insurance industry's biggest challenges: consistent lead generation and conversion. Under his leadership, the agency has built a niche using data-driven strategies, online advertising, and proprietary systems to help advisors book qualified appointments and grow annuity production.   Connect With Allan: Website: https://www.vroommediagroup.com/ Instagram: https://www.instagram.com/vroommediagroup/ X: https://x.com/GroupVroom Facebook: https://www.facebook.com/VRMMediaGroupLeadGen Learn more about your ad choices. Visit megaphone.fm/adchoices

Chelsea Clark is the founder and CEO of Momfluence, a leading influencer marketing agency specializing in Mom creator-led campaigns for family, lifestyle, and consumer brands. With a deep understanding of the modern mom consumer, Chelsea helps brands build trust, relevance, and measurable growth through authentic partnerships with top mom creators across North America.

On this episode:- Weekend Update- Bird Scooters- Gummies- Asian Snacks- New Ways to Fight Crime- Dumb Social Media Accounts- Pet Go Fund Me- Little Singles- Lazer Tag- Blind as a BatApple PodcastsSpotifyiHeartRadio.YouTube. youtube.com/@NobrainsnoheadacheNew episode every Tuesday!X. x.com/nbnhpodcastInstagram. nobrains_noheadacheFacebook. https://www.facebook.com/nbnhpodcastYouTube. youtube.com/@NobrainsnoheadacheTik Tok. @nobrains_noheadache

George Osborn is a journalist, strategist, and analyst whose work explores the increasingly fraught intersection of video games, business, and politics. He has worked as a reporter, consultant, and as Head of Campaigns and Communications at Ukie, the UK trade body for games, developing a rare vantage point on how the medium shapes, and is shaped by, power.He is also the founder of Half-Space Consulting and the editor of the Video Games Industry Memo newsletter, where he examines the forces driving the modern games business. In his new book, Power Play: Video Games, Politics, and the Battle for Global Influence, he argues that games have become far more than entertainment: they are now digital third places, contested spaces in which authoritarian regimes, populists, and extremists seek to wield influence.LINKS:George Osborn:The book: Power Play – buy via Bookshop.org UK (supports independent booksellers)Power Play – WaterstonesPower Play – Bookshop.org US The newsletter: Video Games Industry Memo – George's newsletter (free to subscribe)The Games: GoldenEye 007 (N64, 1997) The Legend of Zelda: Majora's Mask (N64, 2000) Championship Manager 01/02 Mass Effect 2 BalatroAlso mentioned Bellingcat – investigative journalism outlet founded by Eliot Higgins Support My Perfect Console on PatreonBecome a My Perfect Console supporter and receive a range of benefits at www.patreon.com/myperfectconsoleTake the Acast listener survey to help shape the show: My Perfect Console with Simon Parkin Survey 2025 Hosted on Acast. See acast.com/privacy for more information.

Two Women Inspiring Real Life with Stephanie Coxon and Kathy Anderson-Martin – An increasing number of us are presenting some healthy (no pun intended) skepticism when it comes to all things vaxes and expert medical information that sometimes seems more concerned about wealth than health. Dr. James Lyons-Weiler joins us to talk about Hantavirus, Ebola, and other likely/unlikely...

Andreas joins in on a panel hosted by Lindsay Law from the Rookery with a bunch of cool people from the ttrpg business! We talk about Epic Campiagns, and the advice given were also TRULY EPIC! Sweden Rolls is an actual play podcast where professional actors play the best of Swedish RPGs published in Swedish! Music by: Andreas Lundström

Daniel Alegre — CEO of TelevisaUnivision, the largest Spanish-language media company in the world — joins the Chuck Toddcast for a genuinely revealing conversation about the single most misunderstood bloc in American politics: the Hispanic vote. Alegre's central argument is one both parties keep failing to internalize — the Hispanic vote is now an issues vote, not a reliably Democratic one, and Latino voters have become measurably more engaged precisely as they've started shopping their vote across abortion, democracy, the border, the economy, and immigration enforcement. He's blunt about 2024: the Trump campaign communicated with Hispanic voters far more effectively than Democrats did, while Democrats took the community for granted. Alegre offers a striking data point from Texas — James Talarico outspent Jasmine Crockett 8-to-1 on Hispanic outreach and won that demographic by roughly the same margin — and notes that Ted Cruz never actually won the Hispanic vote until he put in serious, sustained effort to reach them. The tactical lessons are sharp and counterintuitive: campaigns have to communicate with Hispanics differently than the general population, white politicians attempting to speak Spanish get a mixed reception at best, and sending a Spanish-speaking surrogate in your place is actually worse than not showing up at all. The conversation digs into the rich complexity beneath the catch-all term "Hispanic." Alegre explains that political leanings differ dramatically by country of origin (the network's biggest constituencies are Mexican, Cuban, and Venezuelan), that there are significant differences between first- and second-generation Latinos and the third and fourth generation, and that in more heavily Hispanic cities many families are actively maintaining their heritage rather than assimilating — even using AI now to translate content for the genuinely different variations of Spanish across Latin American communities. He shares polling that should reshape how candidates pitch themselves: two-thirds of Hispanics say they're barely getting by, 80% are lending money to family or community, and yet over 90% still want to live the American dream — which is exactly why optimistic messaging resonates with Latinos while doom-and-gloom falls flat. Alegre addresses the perennial accusations of bias against his network (he argues it moved not to the right but to the center after the Jorge Ramos era, with a goal of providing information and letting the audience decide), reflects on Mexico electing a Jewish woman in Claudia Sheinbaum, and explains the network's massive sports footprint — it broadcasts 70% of soccer games in the U.S. and holds major World Cup rights. His closing message is one neither party can afford to ignore heading into the midterms: Hispanics are the swing vote in America now, and any campaign that treats them as a monolith — or worse, as a constituency it already owns — is going to lose them. Link in bio or go to https://getsoul.com & enter code TODDCAST for 30% off your first order. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/chuck. Application times may vary. Rates may vary. Refresh your wardrobe with Quince. Go to https://Quince.com/chuck for free shipping on your order and 365-day returns. Timeline: (Timestamps may vary based on advertisements) 00:00 Daniel Alegre (TelevisaUnavision) joins the Chuck ToddCast 02:45 Distinctions between Telemundo and Univision post-merger? 04:30 Priority now is to create content that resonates with all hispanics 05:45 Adding English content doesn’t work when targeting spanish speakers 07:30 “Spanglish” is different for different Latin American communities 09:00 Using AI to translate for different variations of Spanish 10:30 Many overdubbed American media used same Spanish voice actor 12:00 Does instant translation tech diminish need for learning 2nd language? 13:00 People still want to connect with own language and community 15:30 Are politicians finally realizing they need to diversify their pitch to Latinos? 17:15 The Hispanic vote is now an issues vote, not a Democratic vote 18:15 Abortion, democracy, border are all key issues for Hispanics 19:15 Economic issues & immigration enforcement also key for Hispanics 21:30 Campaigns must communicate to Hispanics differently than general population 22:15 Trump campaign communicated to Hispanics much better than Dems in ‘24 23:30 Talarico outspent Crockett 8:1 communicating to Hispanics, won by same margin 24:30 Ted Cruz never won Hispanic vote until he put serious effort into reaching them 25:30 Over half of Latino vote in Los Angeles mayoral is still undecided 26:45 In a bilingual home, if parents switch to Spanish something serious happened 27:30 Significant differences between 1st-2nd gen hispanics and 3rd-4th gen 29:00 In more hispanic cities, many are maintaining heritage & not assimilating 31:45 Political leanings differ based on country of origin 33:00 Influx of immigrants at the border frustrated latinos in south Texas 34:15 Hispanics generally are very faith and family focused 35:45 Campaigns would do well to target the predominant section of hispanic vote 36:30 How well are white politicians received when they speak Spanish? 37:30 Sending Spanish speaking surrogates is worse than not showing up 39:00 Which candidates have impressed you with outreach to hispanics? 40:45 Trump campaign bookended messaging around Telemundo town halls 41:30 2/3rds of polled hispanics say they’re barely getting by 42:30 80% of people polled are lending money to family or their community 43:00 Over 90% want to live the American dream 44:30 Optimistic messaging resonates with Latinos rather than doom & gloom 47:00 Would a Latino presidential candidate overperform with Latinos? 48:15 As they’ve become issues voters, Latinos have become more engaged 49:45 Which community attacks your network the most over “bias”? 51:00 Jorge Ramos’s politics became defining for the network for viewers 52:15 The network moved right… to the center, not the right 53:30 Goal is to provide the information and let the audience decide 54:00 Mexico elected a jewish woman in Claudia Scheinbaum 55:15 Biggest constituencies for the network are Mexican, Cuban & Venezuelan 56:15 Have World Cup TV broadcasts in Mexico, and radio rights in U.S. 58:00 70% of soccer games in the U.S. are broadcast on the network 59:30 Hispanics are the swing vote and can’t be ignoredSee omnystudio.com/listener for privacy information.

Chuck Todd opens on the surreal split-screen of a president desperate to manufacture a legacy: in the same stretch of days, Trump announced a "deal" with Iran, and hosted a UFC fight on the White House lawn. He argues the Iran deal is barely a deal at all — it's an agreement to begin a new negotiation, the diplomatic equivalent of trying to salvage a tie from a war that was always an own goal. The stated goal was to dismantle Iran's nuclear program; instead Iran never capitulated, will see roughly $24 billion in assets unfrozen along with oil export relief, and is essentially being paid off by the United States to reopen the Strait of Hormuz it closed in the first place. Chuck’s verdict is blunt: Iran didn't win the war outright, but it absolutely humiliated the United States, the deal looks far closer to an Iranian victory than an American one, it pointedly excludes Iran's proxies and effectively bails out Hezbollah, and it may actually increase Iran's incentive to pursue a nuclear weapon down the line — assuming the whole fragile arrangement doesn't simply fall apart by Friday. The biggest loser of the entire episode, Chuck argues, is Bibi Netanyahu, who alienated a generation of Democrats and thought he could manipulate Trump only to get burned, much as Trump assumed Iran would fold as easily as he believed Venezuela would. He gives Trump exactly one piece of credit — at least he knew when to fold, because the outcome could have been far worse — before pivoting to the deeper, sadder story underneath all of it: a president obsessed with celebrating himself and desperate for lasting recognition, who wants to define popular culture, slap his name on the federal government the way he does his golf courses, and who threw himself a grotesque UFC-fight birthday party on the White House lawn that's terrible politics. Then, Daniel Alegre — CEO of TelevisaUnivision, the largest Spanish-language media company in the world — joins the Chuck Toddcast for a genuinely revealing conversation about the single most misunderstood bloc in American politics: the Hispanic vote. Alegre's central argument is one both parties keep failing to internalize — the Hispanic vote is now an issues vote, not a reliably Democratic one, and Latino voters have become measurably more engaged precisely as they've started shopping their vote across abortion, democracy, the border, the economy, and immigration enforcement. He's blunt about 2024: the Trump campaign communicated with Hispanic voters far more effectively than Democrats did. Alegre offers a striking data point from Texas — James Talarico outspent Jasmine Crockett 8-to-1 on Hispanic outreach and won that demographic by roughly the same margin — and notes that Ted Cruz never actually won the Hispanic vote until he put in serious, sustained effort to reach them. The tactical lessons are sharp and counterintuitive: campaigns have to communicate with Hispanics differently than the general population, white politicians attempting to speak Spanish get a mixed reception at best, and sending a Spanish-speaking surrogate in your place is actually worse than not showing up at all. The conversation digs into the rich complexity beneath the catch-all term "Hispanic." Alegre explains that political leanings differ dramatically by country of origin (the network's biggest constituencies are Mexican, Cuban, and Venezuelan), that there are significant differences between first- and second-generation Latinos and the third and fourth generation, and that in more heavily Hispanic cities many families are actively maintaining their heritage rather than assimilating — even using AI now to translate content for the genuinely different variations of Spanish across Latin American communities. He shares polling that should reshape how candidates pitch themselves: two-thirds of Hispanics say they're barely getting by, 80% are lending money to family or community, and yet over 90% still want to live the American dream — which is exactly why optimistic messaging resonates with Latinos while doom-and-gloom falls flat. Alegre addresses the perennial accusations of bias against his network (he argues it moved not to the right but to the center after the Jorge Ramos era, with a goal of providing information and letting the audience decide), reflects on Mexico electing a Jewish woman in Claudia Sheinbaum, and explains the network's massive sports footprint — it broadcasts 70% of soccer games in the U.S. and holds major World Cup rights. His closing message is one neither party can afford to ignore heading into the midterms: Hispanics are the swing vote in America now, and any campaign that treats them as a monolith — or worse, as a constituency it already owns — is going to lose them. Finally, Chuck hops into the ToddCast Time Machine to revisit June 17th, 1994… when OJ Simpson was chased by police in his white Ford Broncos. He argues that news executives learned that sensationalized news coverage could create a large, reliable viewership… and this would change the news business forever. He also answers listeners’ questions in the “Ask Chuck” segment. Link in bio or go to https://getsoul.com & enter code TODDCAST for 30% off your first order. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/chuck. Application times may vary. Rates may vary. Refresh your wardrobe with Quince. Go to https://Quince.com/chuck for free shipping on your order and 365-day returns. Timeline: (Timestamps may vary based on advertisements) 00:00 Chuck Todd’s introduction 03:30 Trump announces deal with Iran, 04:00 Trump hosts UFC fight on White House lawn 04:30 White House lashes out at the Weather Channel for storm forecast 05:15 Trump is trying so hard to leave his mark on history* 05:45 Deal is basically an agreement to begin a new negotiation 07:15 The Iran war was an own goal by Trump, can he salvage a tie? 08:00 Goal was to dismantle nuclear program, Iran hasn’t capitulated 08:45 Iran says that $24B in assets will be unfrozen & oil export relief 10:00 Trump is basically paying off Iran to reopen the Strait of Hormuz 10:30 Iran didn’t win the war, but they did humiliate the United States 11:00 The deal didn’t include proxies, and bails out Hezbollah 12:00 Deal looks closer to an Iranian victory than an American one 14:00 Iran will now be more incentivized to get a nuclear weapon 16:15 There’s a real chance this deal could fall apart by Friday 17:30 The biggest loser from the war/deal is Bibi Netanyahu 18:00 Bibi has alienated a generation of Democrats 19:00 Bibi thought he could manipulate Trump & it burned him 21:15 Trump thought Iran would be easy like Venezuela 22:00 At least Trump knew when to fold, outcome could be worse 24:00 Trump is obsessed with celebrating himself 24:30 Trump is desperate for lasting recognition 26:30 Trump wants to define popular culture himself 27:15 Like his golf courses, Trump wants to put his name on the government 28:30 Workers hid scaffolding when taking Trump’s name off Kennedy Center 30:00 The UFC fight at the White House just feels gross 30:30 The UFC fight is terrible politics, people don’t like it 31:30 Trump threw his own birthday because nobody else would 40:00 Daniel Alegre (TelevisaUnavision) joins the Chuck ToddCast 42:45 Distinctions between Telemundo and Univision post-merger? 44:30 Priority now is to create content that resonates with all hispanics 45:45 Adding English content doesn’t work when targeting spanish speakers 47:30 “Spanglish” is different for different Latin American communities 49:00 Using AI to translate for different variations of Spanish 50:30 Many overdubbed American media used same Spanish voice actor 52:00 Does instant translation tech diminish need for learning 2nd language? 53:00 People still want to connect with own language and community 55:30 Are politicians finally realizing they need to diversify their pitch to Latinos? 57:15 The Hispanic vote is now an issues vote, not a Democratic vote 58:15 Abortion, democracy, border are all key issues for Hispanics 59:15 Economic issues & immigration enforcement also key for Hispanics 01:01:30 Campaigns must communicate to Hispanics differently than general population 01:02:15 Trump campaign communicated to Hispanics much better than Dems in ‘24 01:03:30 Talarico outspent Crockett 8:1 communicating to Hispanics, won by same margin 01:04:30 Ted Cruz never won Hispanic vote until he put serious effort into reaching them 01:05:30 Over half of Latino vote in Los Angeles mayoral is still undecided 01:06:45 In a bilingual home, if parents switch to Spanish something serious happened 01:07:30 Significant differences between 1st-2nd gen hispanics and 3rd-4th gen 01:09:00 In more hispanic cities, many are maintaining heritage & not assimilating 01:11:45 Political leanings differ based on country of origin 01:13:00 Influx of immigrants at the border frustrated latinos in south Texas 01:14:15 Hispanics generally are very faith and family focused 01:15:45 Campaigns would do well to target the predominant section of hispanic vote 01:16:30 How well are white politicians received when they speak Spanish? 01:17:30 Sending Spanish speaking surrogates is worse than not showing up 01:19:00 Which candidates have impressed you with outreach to hispanics? 01:20:45 Trump campaign bookended messaging around Telemundo town halls 01:21:30 2/3rds of polled hispanics say they’re barely getting by 01:22:30 80% of people polled are lending money to family or their community 01:23:00 Over 90% want to live the American dream 01:24:30 Optimistic messaging resonates with Latinos rather than doom & gloom 01:27:00 Would a Latino presidential candidate overperform with Latinos? 01:28:15 As they’ve become issues voters, Latinos have become more engaged 01:29:45 Which community attacks your network the most over “bias”? 01:31:00 Jorge Ramos’s politics became defining for the network for viewers 01:32:15 The network moved right… to the center, not the right 01:33:30 Goal is to provide the information and let the audience decide 01:34:00 Mexico elected a jewish woman in Claudia Scheinbaum 01:35:15 Biggest constituencies for the network are Mexican, Cuban & Venezuelan 01:36:15 Have World Cup TV broadcasts in Mexico, and radio rights in U.S. 01:38:00 70% of soccer games in the U.S. are broadcast on the network 01:39:30 Hispanics are the swing vote and can’t be ignored 01:43:00 ToddCast Time Machine - June 17th, 1994 01:44:15 The OJ Bronco chase overshadowed the Knicks NBA Finals 01:46:30 The news business learned people came back for OJ coverage 01:47:30 OJ coverage became a format for the TV news business 01:48:30 Newsrooms felt financial pressure and OJ delivered ratings 01:49:00 The OJ chase got Super Bowl level TV ratings 01:49:45 The courtroom TV kept audiences coming back 01:50:45 The trial became like a daytime soap opera 01:51:15 CNN’s ratings exploded during the trial, made huge money 01:52:15 Fox & MSNBC launched after seeing CNN’s revenue 01:53:15 News viewership became a daily ritual for millions 01:55:45 Media sensationalized other stories the way they did OJ 01:57:30 Coverage began amplifying divisions & nationalized them 01:59:00 The trial led to the Kardashian’s becoming a media empire 02:00:00 Trial created the attention economy that Trump mastered 02:04:00 Ask Chuck 02:04:15 Why are votes counts released before the final tally? 02:07:30 Rick Jackson buying a crazy amount of TV spots? 02:12:15 Could war powers vote give Trump an offramp for Iran? 02:14:30 Why do our older leaders keep holding on to power? 02:20:15 Are there dividing lines in the college sports bill?See omnystudio.com/listener for privacy information.

'When Germanic warbands crossed the Rhine in 17 BC, they set in motion a turbulent series of Roman campaigns into Germania that spanned three decades.' In this episode of the podcast, the team discusses AW107, Rome Crosses the Rhine: Early Campaigns in Germania.   Join us on Patreon patreon.com/ancientwarfarepodcast  

  Over $100,000 have been put towards a campaign to remove Senate President Stuard Adams from office. Greg and Holly asked Political Strategist Taylor Morgan, do these campaigns really work?   

Our main topic in this episode is Blood & Plunder campaigns, or sets of linked scenarios. Some great conversations and a wide variety of experiences and ideas. 

Voters are using AI to research candidates. Campaigns are using AI to write fundraising emails. Platforms are updating their policies — and their enforcement is lagging behind. But what does the data actually show?​This is a replay of the webinar I hosted on AI and the 2026 midterms — pulling from original polling with 1,010 likely voters (conducted with the Rainey Center), a survey of 68 campaign professionals on how they're using AI inside their operations, and her ongoing analysis of how major platforms are preparing for November.​This isn't a recap of the AI discourse. It's an interpretation of what the data signals — the partisan splits, the governance gaps, and the transparency questions that are going to matter when it counts.​The last 20 minutes will open for Q&A and discussion. The format mirrors Anchor Change's monthly Briefing Network calls, so you'll also get a live preview of what membership looks like.For more information on the poll and survey:* Voters are using AI to fact-check. The tools are wrong 90% of the time.* What Campaign Professionals Told Us About AI in Politics* The partisan divide in campaign AI use: Republicans generate more content, Democrats govern it moreWe were also joined by Luis Lozada, the CEO of Democracy Works, to talk about their work with companies like OpenAI and Anthropic. To learn more, visit their website.Click here to view the slides presented.The private room for senior practitioners in tech, politics and democracyThere's no shortage of newsletters covering this space. What's missing is a place where the people closest to it — trust and safety leads, policy professionals, campaign strategists, Hill alumni — can actually think it through together. The Anchor Change Briefing Network is that room. Private memos twice a month. A live monthly peer conversation under Chatham House Rules. 38 founding seats at $400/month. Once they're gone, pricing moves to $500. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit anchorchange.substack.com/subscribe

Following a recent visit to Downing Street to mark the passing of the Renters' Rights Act, Timothy Douglas, Head of Policy and Campaigns at Propertymark, returns to the Citylets podcast to discuss the major issues shaping Scotland's private rented sector, including rental reform, housing supply, taxation, Awaab's Law and increasing pressures on landlords and letting agents.

Senior Editor Michael Feinberg sits down with Andrew Weissmann to discuss Weissmann's new book, “Liar's Kingdom: How to Stop Trump's Deceit and Save America,” falsehoods in political discourse, and how to possibly disincentivize lies on the campaign trail.To receive ad-free podcasts, become a Lawfare Material Supporter at www.patreon.com/lawfare. You can also support Lawfare by making a one-time donation at https://givebutter.com/lawfare-institute.Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.

What if your most loyal customers were doing your marketing for you? Taylor Swift doesn't just drop albums — she hides cryptic clues in her nail polish, her jewelry, her lyrics, her social posts, her tour staging. And the fans who find them? They tell everyone. Phyllis Rothschild, CMO of Pete & Gerry's Organics, joins us to unpack what B2B marketers can learn from Taylor Swift's Easter egg playbook — and what it has to do with selling eggs. Together, we dig into why superfans are worth more than mass reach, how to simplify a hopelessly confusing category, and why the best marketing in the world still can't beat getting someone to actually taste the product. About our guest, Phyllis Rothschild Phyllis Rothschild is CMO at Pete & Gerry's Organics, the maker of Pete & Gerry's and Nellie's Free Range eggs. With a career spanning brand and consumer marketing, she brings a rare mix of storytelling instinct and category expertise to one of the most crowded shelves in the grocery store — and has strong opinions about yolk color. What B2B Marketers Can Learn From Taylor Swift's Easter Eggs Make your superfans do the work for you. Maybe 1% of Taylor Swift's listeners hunt for Easter eggs. But those fans amplify everything — they find the clues, post the theories, and bring the rest of the world along. Ian's takeaway: “The smallest number that you can make ecstatic is probably a better way to do it — because those people tell their friends.” Phyllis connects it directly to Pete & Gerry's: “The circle back is the fact that they're doing the work for her — because they all get so engaged and so invested in the story that they then wanna retell it.” Design for the diehard first. The rest will follow. The experience is the marketing. Going to a Taylor Swift concert isn't just about the music — it's euphoric. The friendship bracelets, the staging, the crowd. Phyllis draws the direct line: “That's the kind of feeling you want when someone experiences your brand or your product. You don't want it to just be transactional. You want them to say, ‘The overall experience is what keeps me coming back for more.'” For Pete & Gerry's, that means showing the amber yolk oozing onto the plate — not listing certifications. Make people feel something before you make them think something. One clear claim beats a PhD's worth of education. The egg aisle is a case study in how to confuse a customer into paralysis. Cage-free. Free-range. Pasture-raised. Organic. Farm-fresh. Phyllis is blunt: “You don't wanna have to have a PhD in egg science to make your weekly purchase.” Her approach: pick the one insight that matters and hammer it. “We just need one claim to get people to say ‘free-range means they go outside.' And then that's it.” The lesson for any crowded B2B category: the brand that educates the market doesn't always win. The brand that owns one simple truth does. “Taylor Swift's eras are like campaigns — they're all different, but they all ladder up into the same brand story. You can reinvent yourself, evolve, tap into new tools and mechanisms, but you still need to stay true to who you are as a brand and what got you to where you are.” — Phyllis Rothschild Time Stamps [1:22] Meet Phyllis Rothschild, CMO of Pete & Gerry's Organics [1:45] Why Taylor Swift? Storytelling, Easter Eggs, and a Lifelong Fan [5:09] The Egg Break: Favorite Egg Dishes and the Best Hard-Boiled Hack [10:44] What Are Taylor Swift's Easter Eggs, and Why Do They Work? [17:32] Marketing Lesson #1: Make Your Super Fans Do the Work for You [22:25] Marketing Lesson #2: Show the Yolk - Product Experience Over Product Claims [26:22] The Egg Aisle Problem: Simplifying a Confusing Category [30:52] Marketing Lesson #3: Trial Is Everything - Getting Them to Taste It [34:50] Selling Without a Direct Customer Relationship [39:33] The Private Label Threat and How to Own Your Differentiation [44:09] Marketing Lesson #4: Eras, Campaigns, and the Common Thread [49:36] Final Thoughts: Try the Pasture-Raised Organic (The Blue Box) Links Connect with Phyllis on LinkedIn Learn more about Pete & Gerry's Organics About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailHeather Binning is joined by Fiona McAnena - a woman who has spent years at the sharp end of the fight to restore and protect women's rights.After five years as Sports Campaigning Lead at Fair Play For Women, Fiona joined Sex Matters in 2024 as Director of Campaigns. In this conversation, she reflects on the pivotal moments that sparked significant surges in the movement, the long battle to hold mainstream media to account, and why grassroots activism remains the most powerful force of all.A former Cambridge Blue, Fiona still rows and is a committed parkrunner.Also joining us briefly is Maya Forstater, who offers a timely reminder of just how much weight a well-timed response to a public consultation can carry.---Useful Links:Sex Matters:       https://sex-matters.org/ @SexMattersOrg Fair Play For Women:  https://fairplayforwomen.com/ @fairplaywomenAudible:   https://www.audible.co.uk/pd/Terf-Island-How-the-UK-Resisted-Trans-Ideology-Audiobook/B0GMKFLK2R---If you'd like to become a member of the Women's Rights Network, click on the Join button here: https://www.womensrights.network/join-wrnIf you enjoyed listening to this podcast and would like to hear more, go to womensrights.network/wrn-podcast to listen, download and subscribe to more of our episodes.  And if you'd like to join our conversations, go to womensrights.network/join-wrn

In this episode of Can I Buy You a Coffee?, Ebony sits down with Ashleigh Buchanan, Content Lead at The Breakout Hack and one of the marketing minds behind some of their most viral videos. Ashleigh has spent the last three years helping grow The Breakout Hack and York Street Brands through highly relatable, community-led social media content, building campaigns that consistently rack up millions of views while reshaping what modern beauty marketing looks like online.In this episode, we cover:What uni doesn't teach you about social media marketingWhat actually helps you stand out and get promoted in marketingWhy personal branding and posting on TikTok can help land your dream roleThe future of paid contentThe strategy behind creating viral campaigns The day-to-day reality of working social mediaAshleigh's best advice for aspiring marketers wanting to break into the industryFollow ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠on socials!Follow Ashleigh on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Instagram.⁠⁠⁠⁠⁠Check out The Breakout Hack's Viral Nicki Minaj TikTok Challenge here.Join the closed ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠Join the ⁠⁠⁠⁠Social Co Academy⁠⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

Three more forgotten campaigns… The strange, sprawling, global war fought by British soldiers, sailors, marines and East India Company troops in places most people never associate with the redcoat at all. Today we are heading first to the River Plate, where Britain tries to break into Spanish South America through Montevideo and Buenos Aires with some courage, some skill, and quite a lot of  misplaced optimism Then we go to Mauritius, or Isle de France, a French base in the Indian Ocean where Napoleon's ships were making life deeply unpleasant for British trade. And finally, we end up in Java, where a British expeditionary force lands in the East Indies to take on a Dutch colony that had effectively become part of Napoleon's empire. Three campaigns. Three continents. Three very different stories. Support the channel and join my Patreon here - https://www.patreon.com/RedcoatHistory  Buy Steve's books here - https://www.helion.co.uk/people/steve-brown.php 

Nick Richardson joins The Great Battlefield podcast to talk about running digital media programs at the DCCC and founding Context, a tool to make better decisions on social media spending and to identify trends online that impact a paid media budget.

0000019e-a77d-d1ab-abfe-ff7fa2640000https://www.wvik.org/podcast/good-morning-from-wvik-news/2026-06-08/iowa-state-auditor-rob-sand-campaigns-with-kentucky-gov-andy-basheer-in-first-rally-since-winning-democratic-primary-for-governorJoseph Leahy Iowa State Auditor Rob Sand campaigns with Kentucky Gov. Andy Basheer in

On this week's Totally Extra: There's more petty crime at the supermarket, a listener sends in a truly vile pillow revenge story involving post-sex cock wiping, there's rage over the M42, praise for using up every last drop of moisturiser, and the girls end up planning a fully nude Luanna Christmas calendar before diving into wild confessions about nappies and a secret wardrobe sale. It's time to get TOTALLY EXTRA. Extra chat, extra rants, extra bants, extra stories, nonsense and more.LuAnna: The Podcast is a Global production, available every Monday and Thursday on Global Player, YouTube or wherever you get your shows. Make sure you subscribe so you never miss an episode.Remember, if you want to get in touch you can:Email us at luanna@everythingluanna.com OR drop us a WhatsApp on our NEW NUMBER: 07521564640Please review Global's Privacy Policy: https://global.com/legal/privacy-policy/

In this episode of Socially Democratic, your Australian Labor politics and campaigns podcast, host Stephen Donnelly is joined by senior Democratic consultant and former Obama field organiser Katie Parsons for a deep dive into the state of the Democratic Party.The DNC finally released its post-mortem of the 2024 Harris presidential campaign. It was, to put it diplomatically, not great. Neither the campaign, nor the post-mortem. So what do we actually know about what went wrong, and is the party any closer to having answers?With the US midterms six months away and the 2028 presidential primary already taking shape, Katie and Stephen unpack it all:

Featuring: Chris Doyle, Shawan Jabarin, Dame Emily Thornberry MP, Debbie Abrahams MP and Paul Gerrard,  Chair: Sir Vincent FeanIn this wide-ranging panel discussion, leading politicians, campaigners, human rights advocates and policy experts examine the question at the heart of the conference: now that the UK has recognised the State of Palestine, what practical steps should come next?The panel explores how recognition can be translated into meaningful political, economic and legal action, discussing sanctions, trade, settlements, accountability, international law and the role of civil society in shaping government policy.Topics discussed include:The implications of UK recognition of the State of Palestine and whether recognition should be viewed as a starting point rather than an endpoint.Britain's historic and contemporary responsibilities regarding Palestine.The UK's military, diplomatic and economic relationship with Israel.Calls for sanctions, arms embargoes and restrictions on trade connected to settlements.The International Court of Justice advisory opinion and the UK's response to its findings.The legality of Israeli settlements and possible measures available to governments and businesses.The proposed E1 settlement expansion and its implications for the viability of a future Palestinian state.The role of British businesses, investors and consumers in relation to settlements and occupation.The economic challenges facing Palestinian producers and exporters.The role of Parliament, political parties and public campaigning in shaping UK policy.Civil society action, grassroots organising and public pressure as drivers of political change.Questions of accountability, international law and enforcement mechanisms.Recorded at the Britain Palestine Project annual conference, Recognition is the Beginning, held at the Greenwood Theatre, London, on 2 June 2026.Chris Doyle is Director of the Council for Arab-British Understanding (Caabu), one of the UK's leading organisations promoting informed debate and policy engagement on the Middle East. He is a frequent commentator on Middle Eastern affairs and has worked for decades on issues relating to Palestine, Israel, human rights and British foreign policy.Shawan Jabarin is General Director of Al-Haq, the leading Palestinian human rights organisation. A prominent lawyer and human rights advocate, he has spent decades documenting violations of international law and advancing accountability through international legal mechanisms.Dame Emily Thornberry is Chair of the House of Commons Foreign Affairs Committee and Labour MP for Islington South and Finsbury. She has played a leading role in parliamentary scrutiny of UK foreign policy and has been an advocate for Palestinian statehood and international law.Debbie Abrahams is Labour MP for Oldham East and Saddleworth and Co-Chair of the Britain-Palestine All-Party Parliamentary Group. She has been a longstanding advocate for human rights, international law and Palestinian self-determination.Paul Gerrard is Director of Campaigns, Public Affairs and Board Secretariat at the Co-op Group. He has led the Co-op's work on ethical sourcing, human rights and responsible business practices, including initiatives supporting Palestinian producers and addressing trade linked to settlements.Sir Vincent Fean is a former British diplomat and Trustee of the Britain Palestine Project. He served as British Consul-General in Jerusalem and has written extensively on British policy towards Palestine and Israel, diplomacy and international law.

(2) Liz Peek examines how voters in California's primary face economic decline, high taxes, and out-of-control crime. Republican Steve Hilton campaigns on common-sense changes to address quality-of-life issues as residents reject "woke" policies in major cities.1900 BRUSSELS

We hear the latest election results from CapRadio reporters. Plus, we'll check in with Paul Mitchell on how ballots are tracking so far, and get analysis from Rob Stutzman on how the GOP fared. Finally, the role of social media in the primary.

Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads?In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-Founder at Nicely Network, to explore how Reddit marketing is becoming part of modern brand awareness and affiliate strategy. Mary explains how Nicely Network helps brands build AI visibility by using Reddit alongside authoritative channels such as Yahoo and Business Insider, positioning them as trusted references in search, AI-driven discovery, and consumer decision-making.Mary also discusses the shift from traditional search behavior toward AI-assisted answers, and why Reddit has become a valuable platform for brands seeking long-term visibility and credibility. From software products to direct-to-consumer campaigns, Nicely Network has built a methodology that blends authenticity, niche targeting, affiliate strategy, and AI awareness to drive measurable results.Reddit Marketing and AI Visibility Talking PointsThe evolution of Nicely Network from a traditional affiliate agency to a Reddit and AI visibility specialist.Why Reddit is now a vital channel for brands, with its content being used to train AI and large language models.Case studies showcasing measurable results, including AI visibility gains and direct sales impact for clients like McAfee and Walmart.How Nicely Network balances brand guidelines with Reddit community authenticity to maximise performance.The long-term benefits of evergreen content that compounds over time and strengthens AI visibility.Why Reddit Marketing Matters for AI VisibilityMary explains that Reddit has grown into a powerful platform for brands seeking long-term AI visibility. Thanks to partnerships between Reddit and Google, Reddit content is now frequently cited in AI-driven search results. Nicely Network positions brands within niche communities and ensures posts are authentic, organic, and highly relevant to target audiences. By focusing on AI visibility rather than short-term metrics alone, brands gain a durable presence that continues to drive traffic and recognition over time.Reddit Campaign Case Studies and Affiliate StrategyNicely Network's approach is both strategic and tactical. For McAfee, they increased AI visibility share from 6% to 17% over four months. Walmart campaigns focused on bottom-of-funnel keywords, generating over $30 million in sales over multiple years. Campaigns are pre-planned with clear objectives, niche keywords, and pre-approved copy when necessary. Evergreen content ensures that initial campaigns continue to deliver value long after the launch, making Reddit a high-impact investment for long-term brand authority.What This Affiliate Marketing Podcast Episode Covers:How Reddit content is now being cited in AI models and why this matters for brands.The step-by-step approach Nicely Network takes to maintain authenticity while achieving visibility.Key considerations for selecting keywords, subreddits, and creating evergreen content.The measurable impact of Reddit and AI visibility campaigns on both awareness and sales.Lessons from working with global brands across software, e-commerce, and direct-to-consumer sectors.Key Segments of This Podcast and Where You Can Tune In to Go Direct:[03:10] The importance of AI visibility for modern consumer behaviour[13:48] Reddit and authoritative media placements for AI citation[21:58] Case study: McAfee and driving measurable AI visibility[31:15] Rapid-fire insights: authenticity, AI visibility, and Reddit strategyGet More Affiliate Marketing Podcast InsightsIf you're looking to increase your brand's presence in AI-driven search and improve long-term visibility, this episode is a must-listen. Mary Cooper provides actionable insights into authentic Reddit marketing, evergreen content creation, and strategic AI citation. For more details on how Nicely Network helps brands with AI visibility through Reddit, have a look at HERE. Interested in their services? Affiliate Marketing Podcast listeners can get a $1,000 saving for any brand that launches a campaign with them (onboarding fee waivered).Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate manager who has ever wondered why their network feels like it was built for everyone except the partner.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

Most social impact campaigns are built on two ingredients: information and emotion. The data makes the case. The storytelling makes people care. But caring, on its own, has a shelf life. Saralynn Finn, founder of Sett & Sley Consulting, joins Eric in the studio to argue that the third ingredient, what she calls "the hands", is where campaigns succeed or quietly die. Not more awareness, not more storytelling, but actionable pathways that give audiences something real to do with everything they now know and feel.Episode Highlights:[00:01:30] The head, heart, and hands framework for social impact campaigns [00:05:00] "the hands": actionable, attainable pathways that create real impact [00:06:00] Why "the hands" breakout at Skoll World Forum was the most well-attended [00:10:00] The celebrity collaboration that drove 30K subscribers but didn't change healthcare [00:15:30] Vote by mail in 2020: same message, radically different messengers [00:26:00] The end-of-year fundraising campaign that 5X'd revenueNotable Quotes:Saralynn Finn [00:06:00]: "It's the piece of most campaigns that's missing, that people are trying to break the nut of and figure out: how do I create a pathway?"Eric Ressler [00:13:00]: "Campaigns need their own little mini theory of change."Resources & Links:Skoll World Forum — https://skoll.org/skoll-world-forum/Represent Us — https://represent.us/Saralynn's LinkedIn article about the AI documentary in Rural America.Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center. New episodes every Tuesday.→ Subscribe: designingtomorrow.show → Work with Cosmic: designbycosmic.comListeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.comThank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Today on Big Rich, TD, and Fletch, after several days of coughing, sneezing, and generally sharing her germs with the entire studio, Kat has finally called out sick. Was it concern for her health... or a mercy mission for the rest of the show? It's Power Tool Tuesday, which means the hunt is on for this week's Tool of the Week—and as usual, the nominations get more questionable by the minute. Plus, despite the fact that the primary election is literally happening today, Rich has officially decided to run for Mayor AND Governor at the same time. Is it legally possible? Probably not. Is it a good idea? Definitely not. Will that stop him? Not a chance. Sick days, power tools, and a political campaign nobody asked for—just another normal day with Big Rich, TD, and Fletch.See omnystudio.com/listener for privacy information.

Campaigns, candidates and elections can get a little nutty but at least we aren't California! Los Angelino voter & psychiatrist, DR. CAROL LIEBERMAN, shares with SIMON the insanity that's currently happening in the 'City of Angels' mayoral race between current Mayor Karen Bass and insurgent mayoral hopeful Spencer Pratt.

Clare's centre forward Michael Collins scored two points over the course of the hour and picked up the television Man of The Match award. The Clonlara clubman says the squad were eager to atone for losses suffered in previous U20 campaigns.

This week on Marketing O'Clock: OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to conversion optimized campaigns by June 5. Plus, in Google news, Display Network is moving to Demand Gen and they announced “New Prospects Mode.”Visit us at - https://marketingoclock.com/

(6) Josiah Osgood recounts Caesar's campaigns in Britain and the subsequent Great Gallic Revolt led by the charismatic Vercingetorix. While Caesar fought for survival and glory, Cato exploited his struggles in Rome to portray him as a power-hungry threat. Following the murder of Clodius and rising urban anarchy, Cato made a pragmatic compromise by supporting Pompey as "sole consul" to restore order. This maneuver effectively turned Pompey into a junior dictator and Cato's ally. With Crassus killed in battle in the East, the Triumvirate was destroyed, leaving Caesarisolated and the Republic on the brink.

In this special episode of Forgotten TV, journey back to the fall of 1986, when NBC urged America to “Come Home,” ABC proclaimed, “We Belong Together,” and CBS asked viewers to “Share the Spirit.” Through rare promos, network image campaigns, and the debut of new shows including ALF, L.A. Law, Head of the Class, Designing Women, My Sister Sam (and several others you probably don't remember), explore a fascinating moment when all three major networks seemed to be selling something larger than television itself: family, togetherness, reassurance, and emotional connection...with NBC and CBS occasionally resembling a boisterous Sunday morning revival meeting. We also explore the likely reason that: NBC invited viewers to "Come Home." ABC insisted "We Belong Together." CBS urged audiences to "Share the Spirit." Researching and producing podcasts and articles is extremely time consuming. Please consider financially supporting Forgotten TV in any of the following ways: SUPPORT FORGOTTEN TV ON PATREON Support Forgotten TV with Paypal Buy Me a Coffee Shop the Forgotten TV Merch Store Original audio clips included are for the purposes of historical context, review, commentary, and criticism only and are not intended to infringe. Some music used under license from Epidemic Sound. If you need music for your podcast or YouTube channel, please visit Epidemic Sound.  Be sure to check out promotional partner Q106.5, the home of 80s and 90s hits at Q1065.com Forgotten TV is not affiliated with or authorized by any production company or TV network involved in the making of any TV show or film mentioned. All TV series, films, and characters are copyright and property of their respective rights holders. Copyright 2026 Forgotten TV Media  

We once again assemble the Multiverse Famous Patron Roundtable for a lively discussion. This time out: what is your dream campaign??? DnD Lorecast Discord | DnD Lorecast t-shirts, stickers and more! Order Lore TA Shaun's Alien novel, PERFECT ORGANISMS Order Lore TA Shaun's Solomon Kane novel, SUFFER THE WITCH! Links: Lore TA Shaun's second novel, The Dissonance, is out NOW Pantheon/PRH! Buy it ANYWHERE books are sold! And pick up Shaun's Conan the Barbarian ebook short story, also available now! The 616 Files - Shaun and Sergio's OTHER nerdy podcast! A deep dive into the 616 Marvel Universe, comic by comic, year by year Fandom University - And yet ANOTHER nerdy podcast! Multi-episodes arcs deep-diving into various nerdy topics *SEASON 1 NOW COMPLETE* Check out all the socials at dndlorecast.com And send us a note! Email us at dndlorecast@gmail.com  ROBOTSRADIO.net - Smart Shows for Interesting People. Explore all the awesome shows on the network. Robots Radio Network Discord: discord.gg/JXKfVhM "Crusade - Heavy Industry" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We once again assemble the Multiverse Famous Patron Roundtable for a lively discussion. This time out: what is your dream campaign??? DnD Lorecast Discord | DnD Lorecast t-shirts, stickers and more! Order Lore TA Shaun's Alien novel, PERFECT ORGANISMS Order Lore TA Shaun's Solomon Kane novel, SUFFER THE WITCH! Links: Lore TA Shaun's second novel, The Dissonance, is out NOW Pantheon/PRH! Buy it ANYWHERE books are sold! And pick up Shaun's Conan the Barbarian ebook short story, also available now! The 616 Files - Shaun and Sergio's OTHER nerdy podcast! A deep dive into the 616 Marvel Universe, comic by comic, year by year Fandom University - And yet ANOTHER nerdy podcast! Multi-episodes arcs deep-diving into various nerdy topics *SEASON 1 NOW COMPLETE* Check out all the socials at dndlorecast.com And send us a note! Email us at dndlorecast@gmail.com  ROBOTSRADIO.net - Smart Shows for Interesting People. Explore all the awesome shows on the network. Robots Radio Network Discord: discord.gg/JXKfVhM "Crusade - Heavy Industry" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/ Learn more about your ad choices. Visit megaphone.fm/adchoices

For this month's RNIB Campaigns update RNIB Connect Radio's Toby Davey was joined by Ross Meegan, RNIB's Assistant Campaigns Officer to find out more about an opportunity for blind and partially sighted people to share their thoughts and concerns about self-driving taxis and an update on the PIP (Personal Independent Payments) situation. To take part in the survey on self-driving taxis do visit the following link and to find out more about other ways to get involved in RNIB Campaigns do either email campaigns@rnib.org.uk or call the RNIB Helpline on 0303 123 9999. https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=fDNFXZLR_EOqWAVVfJFxvCX5G4Z1621Fsf4bniKOaNpUNjlZNkNMQlgySVhLU0RFRzJJRkM1MTBVWC4u (Image shows the RNIB Connect Radio logo. On a white background ‘RNIB' written in bold black capital letters and underlined with a bold pink line. Underneath the line: ‘Connect Radio' is written in black in a smaller font)

If you've worked at a nonprofit long enough, you've been involved with a capital campaign. Whether you're raising capital for a new building, large piece of equipment, or infrastructure galore, these projects are often in addition to your typical duties. Steven Shattuck of Capital Campaign Pro joins us to share insights and advice on running a successful capital campaign, all while maintaining your other roles and responsibilities.   JOIN THE FUNDRAISING HAYDAY COMMUNITY: Become a member of the Patreon   CHECK OUT TODAY'S SPONSOR: GrantGuru Use discount code HAYDAY963 for 20% off your subscription   SHOW NOTES: The State of Capital Campaigns 2026 Benchmark Report   Capital Campaign Pro | Campaign Support System for Nonprofits   WHERE TO FIND OUR GUEST: Steven Shattuck Director of Engagement and Technology, Capital Campaign Pro Steven Shattuck | LinkedIn

Testing the watersCall in to our Speak pipe account - ⁠https://www.speakpipe.com/monstersandtreasure⁠

This episode of Socially Democratic covers the May federal budget: the politics, the comms, and what it means for Labor heading into the next Victorian election.David Feeney is away, so Stephen Donnelly and Jessie McCrone are joined this month by Lissie Ratcliff, former Andrews Chief of Staff and regular Mailbag guest, for a cracking Feeney Files sans Feeney.They cover: 

As we wrap up our 14th season of EJB Talks Dean Stuart Shapiro talks to Bob Sommer GSNB '84, a Bloustein School alumnus, lecturer, and member of the school's Advisory Board. As Bob talks about his journey from an accounting major to a career in public policy, he discusses his transition from working on a congressional campaign to roles in government and lobbying. His early career included a stint at the EPA during the Reagan administration, and he highlights how a chance meeting with the late governor, and then Congressman Jim Florio, set him on his path to a career in government affairs. Bob emphasizes that lobbying is a fundamental part of the American system, and explains how advocacy has evolved with time and changes in technology and regulations. Part of his approach to teaching advocacy, he explains, is focusing on practical skills and the importance of listening and adapting to different perspectives, stressing the importance of understanding the other side's arguments while also being able to articulate one's own position effectively.  He concludes by emphasizing the need for more effective advocacy and the role of educators in preparing the next generation of advocates.

Early in my time as an Executive Pastor, we were about halfway through what felt like a defining campaign for our church. And I was frustrated. Every time we met with our campaign consultant, they showed up with a binder (this was back in the 1900s) and we would turn pages to whatever was next. Cookie-cutter strategy. No real interest in who we were or what God was doing in our community. We fired them halfway through. Cost us real money and time. A decade or so later, I was part of another campaign. Completely different experience. That consultant is still a friend today. We started as workmates and became something more because we drew swords together through the whole thing. Reflecting on those two experiences over the years, across three fast-growing churches (two of which grew from under 1,000 to 4,000 or 5,000 people) and through multiple campaigns of various sizes, one thing has become clear: what makes the difference isn’t the firm you hire. It’s what you and I bring to the table. That first campaign? I was looking to the consultant for too much. I hadn’t thought carefully enough about what we needed to bring. These firms are coaches. Coaches can only do so much when the athletes aren’t doing the reps. Here are 10 things your church must bring to the table in your next capital campaign, whether you call it a generosity initiative, a spiritual growth season, or a building program. 1. Clarity of Vision Before You Talk About Money Research consistently confirms what experienced fundraisers already know: people give to impact, not to organizational need. Penelope Burk’s Cygnus Applied Research donor surveys, conducted annually with up to 25,000 active U.S. donors, found that 67% of donors increasingly favor organizations that provide measurable results, and roughly half report they’re not giving at their full potential simply because they lack information about where the impact actually lands. [ref] Yale’s Center for Customer Insights confirmed in 2024 that aspirational, vision-driven framing significantly outperforms need-based asks in generating donor response. [ref] For churches, the translation is practical: “We need a new roof” raises less money than “We’re building a home for the next generation of faith in our city.” The question worth sitting with is whether the average person in your congregation can explain your vision in a single sentence, and whether that vision is genuinely bigger than the campaign itself. If your church is fuzzy on what God is uniquely calling you toward, you are not ready. The campaign is just the next step out of a clear vision. Without that clarity established first, the campaign will underperform regardless of the firm you bring in. 2. Leadership Alignment at the Top When campaigns underperform, the culprit is almost never the economy, the giving culture of your congregation, or the consultant. In my experience, it’s misalignment at the senior leadership level, and the research on this is hard to argue with. Prosci’s Best Practices in Change Management research, now in its 12th edition and spanning 25 years across more than 10,800 professionals globally, has found that active and visible executive sponsorship is the single #1 contributor to initiative success in every benchmarking study since 1998. Campaigns with effective senior sponsors succeed 79% of the time; those without that alignment drop to 27%. [ref] McKinsey’s global survey data found that transformations are 12.4 times more likely to succeed when senior leaders communicate continually, and 47% of executives who had been through a major transformation wished they had spent more time aligning their top team before the launch. [ref] Your campaign consultant cannot create unity. That work belongs to you. Senior leadership team members and elders who are privately skeptical before the campaign goes public will erode trust once the pressure arrives, and the pressure always arrives. Getting that alignment sorted before you move is one of the most important things you can do, and it’s entirely on your shoulders. 3. A Willingness to Actually Do the Work Here’s something worth saying plainly: most capital campaign firms follow a nearly identical strategy. There’s a leadership phase, a core donor phase, a volunteer phase, a public phase, a pledge weekend, and follow-up. You could ask an AI to outline any firm’s likely approach and have a reasonable answer in about 10 minutes. The strategy isn’t what separates campaigns that transform churches from campaigns that disappoint them. Execution is. McKinsey’s global transformation data tells a similar story: only 26% of major organizational transformations actually succeed. [ref] Think about it like my Peloton. The instructor can give me a plan, show me the gauges, compare my output to other riders, and tell me exactly what to do. She cannot make me get on the bike and push hard. That part is entirely on me. A campaign running in parallel with normal ministry operations is essentially asking your team to do two full-time jobs simultaneously. Budget your team’s capacity honestly before you start, and make structural space for your people to actually execute the work the campaign requires. 4. A Culture of Repetition Behavioral science is consistent on this: people need to hear a message many times before it moves them to action. The old “rule of 7” from marketing turns out to be folklore with no traceable original source, and research suggests the real threshold is higher. Schmidt and Eisend’s 2015 meta-analysis in the Journal of Advertising found that peak attitude change happens at around 10 exposures. [ref] In a world of increasing distraction, that number is almost certainly climbing. At one church I was part of, I counted how many times the lead pastor repeated the core campaign message before the first public Sunday. The answer was 23. That’s not overkill. That’s how transformation actually works. Leaders get tired of the message long before the congregation does. Your congregation is always further behind than you think they are. The leaders who succeed in this season are the ones who lock in their messaging early and walk it out consistently, without flinching when it starts to feel repetitive to them personally. 5. Strong Engagement with Key Donors Before the Campaign Launches I don’t know your church, but I can predict with reasonable confidence that close to 50% of your church’s donations come from roughly 10% of your people. The AFP Fundraising Effectiveness Project, covering 12,000+ nonprofits and 6.7 million donors, found that just 3.1% of donors contributed 77.7% of all fundraising dollars in 2024. [ref] Industry benchmarks suggest 80 to 90% of a campaign goal comes from the top 10 to 20 gifts. The biggest checks come from the smallest rooms. If you have done little or no relational investment with your top-tier donors before you start thinking about a campaign, you are already behind. Early donor conversations are not about pressure; they are about invitation. These are your most generous people. Giving them the privilege of early connection, of being brought into what God is doing before the rest of the congregation hears about it, is not a fundraising tactic. It’s honoring a relationship. Start building that now, well before you need anything from them. 6. A Real Follow-Up Plan Here is something that can quietly sink a campaign before it ever goes public: pledges that never get followed up on. Well-managed capital campaigns actually have strong fulfillment rates. The follow-up process is what converts a signed pledge card into a fulfilled gift over time. Before you go public, map out your entire follow-up phase: regular donor communications, pledge reminders, giving statements, and a clear plan for when someone falls behind. One practical contract note worth flagging: make sure your agreement with your campaign consultant keeps them engaged through the follow-up phase, not just through Pledge Sunday. Campaigns that struggle with fulfillment almost always lose their way in exactly this stretch. 7. Financial and Operational Readiness Plan to spend somewhere in the range of 3 to 5% of your total campaign goal on the campaign itself, covering communications, events, materials, and video production. Most churches underbudget this category significantly. Running a campaign well requires real financial investment. The operational issue that almost took us down was different, though: our giving infrastructure wasn’t ready for a surge. In one campaign I was leading, I had a conversation with our finance team the morning of our public launch. “Are we ready?” I asked. “Yeah, yeah, we’re ready,” they said. I think part of them didn’t genuinely believe we’d see what we were hoping for. We were targeting over a million dollars in a single day. We hit it. And then our payment processor shut us down because we hadn’t prepared for a transaction volume that size. The friction in your systems is costing you generosity that’s already there, from people who were ready to give. Test your systems with your processor before launch day, and know your transaction limits before you run into them at the worst possible moment. 8. Emotional and Spiritual Resilience Leaders who have been through campaigns almost universally surface the same surprise: the internal relational strain was harder than they expected. When resources get focused on specific ministry areas, other leaders can feel overlooked or left out. Add the extra workload, the high stakes, and the spiritual opposition that tends to accompany anything of real Kingdom significance, and you have a reliable recipe for team fracture if you’re not paying attention. A campaign doesn’t create those pressures; it amplifies whatever is already present. Building in regular rhythms of prayer, celebration, and genuine rest throughout the entire season matters more than most leaders plan for. A friend of mine who recently finished a significant campaign took a real vacation between the core donor phase and the public phase. He went to Mexico and unplugged completely. Looking back, he said he doesn’t think he could have led the public phase well without it. That kind of intentional recovery isn’t optional; it’s what makes the second half of the campaign possible. 9. A Plan for the Dip Moments Many churches experience a drop in weekend attendance during a campaign season, and too many leaders take it personally or treat it as a sign that the campaign is going sideways. It’s predictable. Research on organizational transitions documents a well-established pattern: performance and engagement typically dip during major change before recovering and eventually surpassing prior levels. Researchers call this the Productivity J-Curve. [ref] When you’re in a big campaign, some people feel the weight of a vision Sunday and take a step back for a few weeks. Most of them come back. Some won’t. Rather than spiraling when the dip arrives, focus your energy on what comes after: a strong re-engagement plan for the weeks following your public ask. Also worth planning for financially: total operational giving can dip slightly during a campaign season, even in a one-fund model. Some operational giving temporarily redirects. It doesn’t always happen, but building a budget that accounts for it protects you from making reactive decisions mid-campaign based on a short-term fluctuation that was always predictable. 10. Full Ownership of the Outcome No consultant, regardless of how experienced or gifted, can deliver this for you. The churches that see campaigns change their trajectory are the ones whose leaders own the outcome completely. They don’t engage a firm and hand off the responsibility. They understand the consultant’s role clearly: someone who comes alongside to coach them through a process they are running themselves. Research on coaching outcomes gives this some weight. Olivero, Bane, and Kopelman found that training alone increased productivity by 22.4%, but training combined with coaching increased it by 88%, nearly four times the gain. [ref] The difference between those two numbers comes down to ownership and active application. Coaching works because the person being coached has to do the work themselves. You are not paying someone to run your campaign. You are paying someone to coach you while you run it. Feel that difference before you sign anything. The campaigns I’ve seen genuinely transform churches had one thing in common: the senior leader and the Executive Pastor were fully in. They treated the outcome as theirs. That posture, more than any strategy or any firm, is what makes the difference. One last thing before you start calling firms: walk through these 10 areas honestly with your senior leader and your key staff. Figure out where you’re strong and where you have real work to do before a consultant ever walks in the door. The campaigns that go well aren’t ones where the consultant was exceptional. They’re the ones where the church was ready.

Join Natalie for a special solo episode on how to build standout mock campaigns that actually help you land marketing opportunities. She'll share how to use Campaign Studio by Sky Society to create polished, portfolio-worthy campaigns that feel strategic, professional, and recruiter-ready.Join the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In Episode 278 of The Independent Characters, Carl takes us along for the ride at The Maelstrom Mixer - a fantastic community event. Carl breaks down how the event is structured, walks you through the games he played, and shares the stories behind the people he met across the table. Whether you've attended a Mixer before or have always been curious what all the fuss is about, this is your inside look at what makes this kind of event so special to the narrative and community side of Warhammer 40,000. Then we turn our attention to one of the most exciting things to come out of the new Armageddon launch box - the Dominatus Deck. This innovative new system promises to transform the way groups run Warhammer 40,000 campaigns, weaving individual battles together into a living, breathing narrative while keeping the bookkeeping refreshingly light. We walk through the full four-step campaign loop: from rolling to determine contested locations and their war zone rules, to reading Alliance Briefing cards that set the narrative stakes, pursuing thematic Agendas instead of standard objectives, and earning Battle Honour or Battle Skill cards that follow your units through the campaign. At phase end, controlling alliances claim location bonuses and powerful Relic cards; all building toward a climactic three-phase arc that culminates in one decisive final battle. If you've ever wanted a campaign system that tells a great story without drowning you in paperwork, the Dominatus Deck might be exactly what we have all been waiting for. Time Stamps: 0:00:00 – Show Intro, Elite Choice, Hobby Progress, and Games Played 0:22:00 – The Maelstrom Mixer 1:07:00 – Dominatus Deck Discussion 1:35:15 – Final Discussion and Show Closing Relevant Links: The Independent Characters Patreon Tablewar! – SPONSOR Herrick Games & Hobbies – SPONSOR Adepticon Games Workshop The Black Library  

Jeremy Kyle reacts as Starmer says he will campaign for leadership rival Andy Burnham in Makerfield, amid Labour tensions over migration and tax. Meanwhile Bridget Phillipson's EHRC guidance says single-sex spaces follow biological sex, while warning staff against challenging transgender people publicly. Angela Rayner denies involvement after five arrests over alleged fake independent candidates in Tameside's contested local election.Wake up with Talk Breakfast in full on YouTube, DAB+ radio, Freeview 280, Fire TV, Samsung TV Plus or the Talk App on your TV from 6am every morning. Hosted on Acast. See acast.com/privacy for more information.

► RSVP For State Of Meta Ads Q2► Listen To Episode 240: What To Do When Your Business Is In A Slow SeasonMeta has bad days. And most business owners react to those bad days by killing campaigns that were actually winning... turning a temporary dip into a permanent loss.In this episode, Dylan breaks down exactly how we optimize campaigns when Meta has a bad day, using a tool the Breezeway team built called the Bad Day Detector.You'll learn:How to read the Bad Day Detector (and the nuance most people miss)Why your bad day might not show up on the same day Meta reports oneThe exact step-by-step flow we use to optimize through a bad dayThe 2 things you can actually control to protect your profits when Meta tanks-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

Campaigns live and die with the LP. That's what we think, at least. So today, we're going to dive deeper into the not-so-humble art of the landing page – what goes into a good one, how many you should be running, and all kinds of other things.

What happened after the Battle of Agincourt? How did Henry V's victory turn into a seven-year struggle of sieges, diplomacy, ambition, murder and missed destiny?Matt Lewis is joined by W.B. Bartlett to explore a brutal and often overlooked phase of the Hundred Years' War and why the post-Agincourt years matter so much to medieval, English and French history.MOREThe Battle of AgincourtListen on AppleListen on SpotifyHenry V with Dan JonesListen on AppleListen on SpotifyGone Medieval is presented by Matt Lewis. Audio editor is Amy Haddow, the producer is Rob Weinberg. The senior producer is Anne-Marie Luff.All music used is courtesy of Epidemic Sounds.Gone Medieval is a History Hit podcast.Sign up to History Hit for hundreds of hours of original documentaries, with a new release every week, plus ad-free podcasts. Sign up at https://www.historyhit.com/subscribe Hosted on Acast. See acast.com/privacy for more information.