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In this solo episode of Business Coaching Secrets, Karl Bryan takes the reins, diving deep into strategies for client communication, drip campaigns, frameworks for business growth, and timeless investing wisdom inspired by Warren Buffett and Charlie Munger. With Rode Dog traveling, Karl delivers practical advice for coaches and their clients—from executing high-impact email sequences to structuring offers that sell and building true wealth through the power of compounding. Key Topics Covered Drip Campaigns & Funnels that Convert Karl Bryan breaks down the anatomy of effective drip campaigns—using not just email, but texts, voicemails, calls, and even direct mail—to stay top of mind and drive prospects towards action. He emphasizes nurturing, education, and persistence over hard selling, revealing real-world examples of campaigns that generated over a million dollars in revenue. Building High-End Programs and Upsell Funnels Karl encourages coaches to help clients create tightly defined, high-ticket programs ($10k, $25k, $50k+) with robust profit margins. He explains the importance of segmenting audiences and tailoring drip sequences, stressing that coaches should study successful operators in competitive markets to shortcut their own learning. The Psychology of Offers Discussion includes using urgency, scarcity, guarantees, bonuses, and exclusivity to motivate buyers—drawing on real-world tactics from luxury brands and industry leaders. Investing Wisdom from Warren Buffett & Charlie Munger Karl unpacks Buffett's two rules—don't lose money; see Rule #1—and shares how the path to true wealth is rooted in patience, clear math, and avoiding movement for movement's sake. He links these principles to business coaching, stressing the power of compounding marginal gains in practice, career, and investment. Actionable Wealth Creation Strategies Explores practical frameworks for investing in business, stocks (S&P index), and real estate, emphasizing dollar cost averaging, critical thinking, and learning from bubbles/past mistakes. Notable Quotes "Performance improves by releasing tension, judgment, and overthinking—not by piling it on." "Educated people buy more. Educate your leads through that sequence of emails, texts, calls, voicemails, etc. It's not buy, buy, it's educate, educate, educate." "Persistence is a measure of your self-esteem. Do you persist? Do you feel like you deserve the business?" "Rule #1: Don't lose money. Rule #2: See Rule #1. Avoiding stupidity automatically places you in the top 1% because the rest of the crowd is too busy chasing brilliance." "Real wealth is built the old boring way, staying the course, math as the foundation." Actionable Takeaways Expand Your Drip Campaigns Beyond Email: Utilize a sequence of texts, voicemails, calls, and direct mail in addition to emails to maximize client engagement. Educate Relentlessly: Focus on teaching and adding value through every touchpoint. Selling comes after trust and knowledge are built. Create Tightly Defined High-End Offers: Help clients establish premium programs with clear outcomes and strong margins; research top players in competitive markets for proven frameworks. Test, Measure, and Refine: Track the performance of campaigns and offers, adjust based on data rather than gut feelings, and always aim for compounding marginal improvements. Motivate Action With Urgency & Scarcity: Build "windows of opportunity," enrollment periods, and limited-time bonuses to prompt decisions. Lead with Guarantees and Exclusivity: Structure guarantees (money-back, buyback, long-term, double-your-money-back) and consider exclusive tiers or bonuses to differentiate. Avoid Movement for Movement's Sake: Apply Buffett and Munger's principles: patience, compounding, and critical thinking beats frequent switching and chasing trends. Invest with Dollar Cost Averaging: For wealth outside business, consistently invest fixed amounts into the S&P index or bitcoin, regardless of market cycles, and avoid leverage. Segment Your Audience: Tailor messaging and offers based on client behaviors and demographics for better results. Prioritize Compounding Improvements: Focus on small gains across multiple areas—these add up exponentially in your business and wealth over time. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) Powerful tool for coaches to demonstrate instant ROI to prospects. AI Tools ChatGPT, Grok—suggested for generating campaign frameworks and optimizing messaging. Books The Inner Game of Tennis Key lessons on peak performance and mindset. Jab, Jab, Jab, Right Hook by Gary Vee Framework for providing value before selling. Thought Leaders Referenced Warren Buffett & Charlie Munger—investing, wealth creation Alex Hormozi—quantity discount strategies Michael Burry—The Big Short, investing critical thinking Peter Thiel—bitcoin's shifting competitive edge Focused.com Karl Bryan's resource hub for business coaching strategies and Profit Acceleration Software™ demos: https://go.focused.com/profit-acceleration The Six-Figure Coach Magazine Free subscription for actionable coaching insights: https://thesixfigurecoach.com/get-it If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to take your coaching business and your wealth to the next level? Don't wait—visit Focused.com for more information on Profit Acceleration Software™ and join our community of high-performing coaches.
Lauren is joined today by casting agent Greg Krelenstein, founder of GK-LD and a member of the Misshapes. (Yes, they are still together.) They discuss the state of campaign casting, from the celebrity ambassador racket to the death of street casting. They also get into Greg's life as a Misshape and the DJ group's legendary weekly party at Don Hills, what it was like when Madonna showed up, and plenty more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Here's your local news for Wednesday, November 5, 2025:We hear the pros and cons of data centers, according to stakeholders who joined an informational meeting today in the state Capitol,Find out who's paying for Jack Daly's services, just months after the "Scam PAC" fundraiser emerged from federal custody,Learn how the Badgers' faltering football team could add red ink to local and state business ledgers,Broadcast the most comprehensive weather report on the airwaves,Travel back in time to 1965,And much more.
In spring 2025 I was invited to join On Brand with Jimmy Fallon as 1 of 10 creatives selected to pitch national campaigns to major brands on national TV. Since the episodes aired, my DMs have been full of the same questions: how did I get on the show, what was it really like, and what do I think of Jimmy Fallon?This week on Making It In The Toy Industry, I'm taking you behind the scenes of my wild ride as a contestant on On Brand with Jimmy Fallon. Week after week I dreamed up campaigns, plane wrap designs, comedic commercials, and drink recipes, then pitched them to CEOs and CMOs of major brands. I was mentored by Bozoma Saint John and Jimmy Fallon, an experience that reshaped how I think about branding, marketing, and product launches.Every week the stakes got higher. One challenge had me mapping an NYC pop-up; another had me writing and singing jingles on a deadline. I was on national TV at 24+ weeks pregnant, keeping my energy high and my creativity flowing while still speaking the language of big corporate brands. It was a branding bootcamp that pushed me past what I thought was possible while I was also building a tiny human and becoming a first time mom.Tune into this podcast if you want all the BTS tea including:The branding moves that helped me get cast (and how you can use them to stand out)What it's really like working with Jimmy Fallon and Bozoma Saint JohnA new brand strategy I'm calling the Connect & Invest Loop that could change the way you launch and market foreverHow toy creators and creative entrepreneurs can build buzz before a single product hits the shelfIf you are building a toy brand or a creative business, and want to grow your visibility this is your playbook.Listen for these Important Moments:[00:01:25] - Learn how strategic visual branding, owning your lane, and consistent content helped me stand out to casting directors and how you can do the same.[00:08:58] - Get the surprising lessons I learned from Jimmy Fallon and Bozoma Saint John about showing up, shifting gears, and being “too much” in corporate spaces.[00:11:20] - Find out why separating your campaign concept from the activation is crucial and how it could strengthen your creative pitches or product launches.[00:16:17] - This show unintentionally unlocked a brilliant marketing framework, perfect for brands navigating today's trust recession and attention-starved audiences.[00:26:14] - Real-world examples of toy entrepreneurs involving their audience early, creating investment, loyalty, and funding success before the product hits shelves.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass
David DeBatto is host of the ‘No Delusion Zone' podcast @NoDelusionZone is a retired U.S. Army Counterintelligence Special Agent, a geopolitical analyst, writer, and podcaster. David is an Iraq war veteran who served as Team Leader of a Tactical Human Intelligence Team (THT) in operations within Iraq and is also a former police officer. David is considered too conservative for the progressive left and too independent minded for the radical right and seeks to challenge political dogma and the naked self-interest of politicians. ----------LINKS: @NoDelusionZone https://www.protectingtherepublic.com/podcasthttps://x.com/ddebattohttps://www.kyivpost.com/authors/743----------This is super important. There are so many Battalions in Ukraine, fighting to defend our freedoms, but lack basics such as vehicles. These are destroyed on a regular basis, and lack of transport is costs lives, and Ukrainian territory. Once again Silicon Curtain has teamed up with Car4Ukraine and a group of wonderful creators to provide much-needed assistance: https://car4ukraine.com/campaigns/autumn-harvest-silicon-curtainAutumn Harvest: Silicon Curtain (Goal€22,000)We'll be supporting troops in Pokrovsk, Kharkiv, and other regions where the trucks are needed the most. 93rd Brigade "Kholodnyi Yar", Black Raven Unmanned Systems Battalionhttps://car4ukraine.com/campaigns/autumn-harvest-silicon-curtain----------SILICON CURTAIN LIVE EVENTS - FUNDRAISER CAMPAIGN Events in 2025 - Advocacy for a Ukrainian victory with Silicon Curtainhttps://buymeacoffee.com/siliconcurtain/extrasOur events of the first half of the year in Lviv, Kyiv and Odesa were a huge success. Now we need to maintain this momentum, and change the tide towards a Ukrainian victory. The Silicon Curtain Roadshow is an ambitious campaign to run a minimum of 12 events in 2025, and potentially many more. Any support you can provide for the fundraising campaign would be gratefully appreciated. https://buymeacoffee.com/siliconcurtain/extras----------SUPPORT THE CHANNEL:https://www.buymeacoffee.com/siliconcurtainhttps://www.patreon.com/siliconcurtain----------TRUSTED CHARITIES ON THE GROUND:Save Ukrainehttps://www.saveukraineua.org/Superhumans - Hospital for war traumashttps://superhumans.com/en/UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukrainehttps://unbroken.org.ua/Come Back Alivehttps://savelife.in.ua/en/Chefs For Ukraine - World Central Kitchenhttps://wck.org/relief/activation-chefs-for-ukraineUNITED24 - An initiative of President Zelenskyyhttps://u24.gov.ua/Serhiy Prytula Charity Foundationhttps://prytulafoundation.orgNGO “Herojam Slava”https://heroiamslava.org/kharpp - Reconstruction project supporting communities in Kharkiv and Przemyślhttps://kharpp.com/NOR DOG Animal Rescuehttps://www.nor-dog.org/home/----------
What if your carefully crafted training course could become a content campaign that actually drives behavior change? Most L&D professionals create amazing content that gets consumed once and forgotten. But what if that single course could spawn dozens of touchpoints that reinforce learning over time?We're seeing a shift where smart L&D teams are borrowing from marketing playbooks, and it's working. The secret isn't creating more content; it's strategically repurposing what you already have.Joining this episode is Mike Taylor, Learning Consultant at Nationwide and co-author of "Think Like a Marketer, Train Like an L&D Pro."Mike's been pioneering the campaign approach to learning, and shows us how one webinar recording can become email sequences, infographics, GIFs, and micro-learning moments.He explains why thinking in campaigns rather than courses changes everything, introduces the SURE model for creating content that sticks, and shows how to overcome the "we don't have time" objection with smart repurposing strategies.Learning points from the episode include:00:00 - 02:22 Introduction to repurposing and spawning multiple content pieces02:22 - 05:15 Why repurposing isn't more work and how to expand your reach05:15 - 06:56 Think campaigns not courses: the hero content pyramid06:56 - 09:19 Leaving breadcrumb trails across multiple channels09:19 - 11:51 Setting hooks and the SURE model for relevant content11:51 - 12:39 Why content creates feelings whether you know it or not12:39 - 14:23 Turning annual compliance into year-round micro-learning14:23 - 16:37 Using AI and A/B testing data to sell repurposing internally16:37 - 17:58 Finding small experiments to build credibility17:58 - 21:13 Visual repurposing: webinars to GIFs, polls to graphics21:13 - 23:13 Using Camtasia for Microsoft Office tips and animated GIFs23:13 - 25:00 Why even simple content benefits from repurposing25:00 - 26:53 Making subject matter expert content digestible26:53 - 31:15 OutroImportant links and mentions:Connect with Mike Taylor on LinkedIn: https://www.linkedin.com/in/miketaylor/Find out more about Train Like a Marketer: https://trainlikeamarketer.com/Camtasia: https://www.techsmith.com/camtasia/ Snagit: https://www.techsmith.com/snagit/Audiate: https://www.techsmith.com/camtasia/audiate/
We all need to laugh more! D&D is a perfect place to spawn awesome inside jokes!----------Music provided by Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0
On this week's episode, host Jess Gaedeke is joined by Dig Insights Co-Founder and CEO Paul Gaudette to discuss why true innovation requires focus, how “killing the middle” frees teams to pursue ideas that matter, the dangers of chasing shiny objects without consumer purpose, and how building a culture of shared accountability, not isolated teams, fuels sustainable innovation.
Two recent campaigns that prove clever beats polished every time. This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns. From a heritage gardening brand to a challenger pet food company, these campaigns couldn't be more different but both deliver lessons in brand storytelling and cultural connection. First up, Seasol's “Dirty Old Secrets”, a witty, intergenerational campaign that turns a humble seaweed tonic into a cultural moment. With eccentric Aussie gardeners and cheeky storytelling, it proves even dirt can sparkle with the right creative lens. Then, Lyka's “The Brutal Pickup,” a hilarious Halloween-timed horror spoof about dog owners' worst nightmare: the sloppy poo pickup. It's bold, gross, and brilliantly clever, turning gut health into must-watch marketing. The episode also touches on ethical marketing and the subtle but important issue of the male gaze in advertising; how even great campaigns can unintentionally reinforce outdated narratives, and why it's on us as marketers to do better. What you'll take away from in this episode: ✨ How Seasol's Dirty Old Secrets built an enduring brand platform through humour and heritage ✨ The power of intergenerational storytelling in modern campaigns ✨ Why Lyka's disruptive “Brutal Pickup” works, and how timing amplified its success ✨ When (and how) to use grossness, taboo, or discomfort in marketing without crossing the line ✨ The ethical responsibility of marketers to challenge the male gaze and go deeper in creative critique ✨ Why challenger brands must be loud, and legacy brands must defend their market leadership ✨ What Airbnb got wrong (and how not to lose your brand edge to performance marketing) ✨ How brand campaigns build long-term equity beyond the conversion cycle Campaigns and episode mentions: Seasol: https://www.seasol.com.au/dirty-old-secrets/ Lyka: https://lyka.com.au/ Airbnb: https://www.thedrum.com/news/airbnb-cmo-ditching-performance-marketing-big-bold-brand-campaigns Connect with Lillie: Website: https://www.lilliebrown.com/ Instagram: https://www.instagram.com/sexwithlillie/ LinkedIn: https://www.linkedin.com/in/lillie-brown/ Connect with Mia: Connect with Mia on LinkedIn Follow got marketing? on Instagram Get the backstage pass to Got Marketing? on Substack. The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes. Ask me anything We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM.
The Rich Zeoli Show- Full Show (11/03/2025): 3:05pm- Polling data suggests that enthusiasm for Jack Ciattarelli's campaign to be the next governor of New Jersey is at a whopping 91%! Is there similar enthusiasm for Mikie Sherrill? It doesn't seem like it. Over the weekend, former President Barack Obama attended a campaign rally for Sherrill drawing only 3,000 people. Rich notes that a comparable number of Ciattarelli supporters gathered at the Wildwood boardwalk last month—even though there wasn't a former president boosting turnout. 3:30pm- KC Crosbie—Co-Chair of the Republican National Committee—joins The Rich Zeoli Show to preview Election Day in New Jersey. Crosbie believes that if Republican voters get out and vote, Jack Ciattarelli will be the next governor of NJ. 3:40pm- During a discussion with progressive podcaster Brian Tyler Cohen, Bill Maher said of Zohran Mamdani's likely mayoral win: "He definitely has the power and influence to elect JD Vance, or whoever is the Republican candidate next time. It is a walking commercial for the Republican Party, nationally." 3:50pm- New York Governor Kathy Hochul suggested that Zohran Mamdani cannot fund his agenda because she won't agree to massive tax increases. 4:00pm- Congressman Dan Meuser—Representative for Pennsylvania's 9th Congressional District—joins The Rich Zeoli Show and reacts to President Donald Trump's big endorsement on Truth Social. Trump wrote: “Congressman Dan Meuser is an America First Patriot who is doing an incredible job representing Pennsylvania's 9th Congressional District! A very successful Businessman, former Secretary of Revenue of Pennsylvania, and now, as U.S. Congressman, Dan has strongly served his Community with a career “loaded up” with accolades and wins. In Congress, he is working hard to Grow our Economy, Cut Taxes and Regulations, Promote MADE IN THE U.S.A., Champion American Energy DOMINANCE, Keep our now very Secure Border, SECURE, Stop Migrant Crime, Strengthen our Military/Veterans, and Protect our always under siege Second Amendment. Dan Meuser has my Complete and Total Endorsement for Re-Election — HE WILL NEVER LET YOU DOWN!” Congressman Meuser also discusses his experience working alongside Mikie Sherill in the House of Representatives—she's no moderate: “I don't really associate with her that much because—what's the point? It's the extremism of the left.” 4:30pm- While appearing on CNN, House Minority Leader Hakeem Jeffries was asked if Zohran Mamdani is the future of the Democratic Party? Jeffries said no—and then quickly changed the subject. 5:05pm- State Senator Mike Testa—Republican Whip & Representing District 1 (Atlantic, Cape May, and Cumberland Counties) in the New Jersey State Senate—joins The Rich Zeoli Show to preview Election Day in NJ. 5:30pm- Kamala Harris's book tour is still unfolding—and it's not going particularly well. She's constantly criticizing Joe Biden, accusing him of making the 2024 election all about himself, and cursing up a storm! Is she attempting to be authentic and likable? It seems to be failing. 6:00pm- California Governor Gavin Newsom continues to defend Joe Biden's performance as president, George Clooney defends his outsized role in replacing Biden as the 2024 Democratic presidential candidate, and former CIA Director John Brennan loses his mind after being confronted about his inaccurate claim that the Hunter Biden laptop was merely Russian disinformation. 6:15pm- Tonight, President Donald Trump is holding a “tele-rally” for Jack Ciattarelli. 6:30pm Penn State Basketball!
WMAL GUEST: JOHN HISHTA (Senior Vice President of Campaigns, AARP) WEBSITE: AARP.org/CaregiverResourceGuides SOCIAL MEDIA: X.com/AARP Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Tuesday, November 4, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.
In the 8 AM hour, Larry O'Connor & Julie Gunlock discussed: WMAL GUEST: JOHN HISHTA (Senior Vice President of Campaigns, AARP) on Family Caregiver Resources NY POST: Michelle Obama Moans She Endured ‘White Hot Glare’ as First Lady, Didn’t Receive ‘the Grace’ Other First Families Got NBC NEWS: 2025 Election Underway for NYC Mayor, Virginia and New Jersey Governors and More Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Tuesday, November 4, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.
Survival isn't just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas.That's the lesson of Squid Game, the global phenomenon where only the strongest contestants made it through each round. In this episode, we explore its marketing parallels with the help of our special guest Scott Leatherman, Chief Marketing Officer at Aviatrix.Together, we uncover what B2B marketers can learn from gamifying campaigns to pull audiences in, running multiple “Squid Games” to see which campaigns win, and staying relentlessly curious by listening to what customers really say.About our guest, Scott LeathermanScott Leatherman is an award-winning full-stack marketing and operations executive with 25+ years of leadership and business management experience. Scott is currently the Chief Marketing Officer at Aviatrix. Prior to joining Aviatrix, he was the CMO at Veritone, an AI platform company. Scott served as COO at SAP Labs US for 5 years. Scott was a Global Vice President of Marketing and was a founding member of the SAP HANA go-to-market team that disrupted the database market and built a billion-dollar business in less than three years. Also during Scott's tenure at SAP he was part of the Strategic Account Sales Team and created new channel programs to reduce shelfware and support new solution adoption. Prior to SAP, Scott held senior marketing and business development roles at several startups.Scott was recognized by the Silicon Valley Business Journal for his lifelong commitment to helping his local community with the 2018 Individual Community Champion Award. Both at work and in his personal life, Scott is focused on helping communities reduce food insecurities, supporting underserved children, funding cancer research and Native American educational programs.What B2B Companies Can Learn From Squid Game:Gamify campaigns to move your audience. Marketing works best when it pulls people in emotionally, just like Squid Game. Scott explains, “Anytime you want to move an audience together, gamifying it so that they have an emotional pull on the winner is gonna make you successful.” By creating campaigns that feel participatory, competitive, or playful, brands can inspire curiosity and investment from their audience. It's not just messaging—it's making people feel like they have a stake in the outcome.Run “Squid Games” for your campaigns. Rather than guessing which message will resonate, Scott's team tested multiple campaign “games” at once. “We invested over 500 engagements…we had 74 one-on-one engagements…to narrow it down to what we have as eight campaigns in the Squid Games.” Each campaign has a top, middle, and bottom funnel component, and their performance is tracked side by side. Scott explains, “The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.” The lesson: treat campaigns like contestants. Test widely, kill off the weak performers quickly, and double down on what wins.Stay curious and listen to your audience. One of Scott's biggest lessons is that marketers often assume they know what works—but data and customer feedback may prove otherwise. He notes, “It really comes back to just what are your customers saying about you? And what are your prospects saying about you?…That listening exercise, while it sounds remedial and 101, it gets lost on a lot of us ‘cause we're all running so fast.” Just like in Squid Game, survival depends on paying close attention and adapting quickly. In B2B marketing, curiosity and active listening turn campaigns into insights, and insights into growth.Quote“The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.”Time Stamps[00:55] Meet Scott Leatherman, Chief Marketing Officer at Aviatrix[01:32] Why Squid Game?[03:08] Behind-the-Scenes of Squid Game[14:18] AI in Marketing[17:33] B2B Marketing Takeaways from Squid Game[42:39] AI Integration and Brand Evolution[46:46] Final Thoughts and TakeawaysLinksConnect with Scott on LinkedInLearn more about AviatrixAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This Message is brought to you by the Senior Pastor of the global, multicampus ministry, Petra Christian Centre, Pastor Ayo Ajani.
This Message is brought to you by the Senior Pastor of the global, multicampus ministry, Petra Christian Centre, Pastor Ayo Ajani.
We're back for Season 5 of Lair of Secrets! On this episode, we take a look back at our favorite episodes of Season 4 including: the actual play episodes for Cyberpunk RED and Fallout GM advice episodes on modern maps and building cities our cozy Saturday morning show "Campaigns & Coffee" We also look ahead into Season 5, which will include: New seasons of Fallout 2d20 and Cyberpunk RED as well as a new Shadowdark actual play. Delving into Cyberpunk 2077 and Cyberpunk RED Single Player Mode Shadowdark house rules and advice Chapters 0:00 Welcome Back to the Lair – Season 5 Kicks Off0:30 Cyberpunk Red Recap – Flipping the Switch & Hera Awakens1:57 Modern Maps & Mothership's Corporate Horror3:25 Building Better Cities – Real World Inspirations8:30 Fallout 2d20 Finale – Lasers, Zones & Tailspire Maps6:58 Shadowdark Fails – Mistakes & GM Reflections10:27 Unboxings – Fallout, Electric State & Savage Worlds15:39 Season 5 Preview – Fallout, Cyberpunk & Shadowdark Actual Play24:40 Geek Archaeology – Star Frontiers, Dragonbone, Timex Sinclair & Rockets27:28 Future Features – Craft Projects, How-Tos & Call for Ideas Listen to the Episode Watch to the Episode Watch "Back to the Lair: Shadowdark, Cyberpunk Red, & GM Advice" on YouTube. Show Notes Looking back at Season 4 Favorite Episodes? Ken Regular episodes Cyberpunk Chapter 9: Flip the Switch d8 ShadowDark Mistakes We Made Fallout 2d20 Chapter 5: Thriftway Throwdown Campaigns & Coffee Build Better Cities One-offs Unboxing Fallout 2d20 Starter Set (such a goofy, disastrous video). David Regular Episodes Modern Maps We got to talk about Ken's best worst map for his Mothership convention game So corporate, it's perfect, just not for the people living in it Campaigns & Coffee Dave likes the Campaigns and Coffee as a series. It's a way to relax and talk as a group about different gaming topics that we are interested in One-offs Unboxing the Electric State Even though I haven't played it yet, it's a gorgeous book and has been a depressing but creative read Looking ahead to Season 5 Whats coming next? Actual Plays Fallout 2d20 Season 2 Cyberpunk Red Season 3 Shadowdark Actual Play Episode Ideas Why we love Cyberpunk 2077 Geeking out about Single Player Mode (Cyberpunk RED) Fallout Series as inspiration for your game Features Geek Archeology - what tech/geeky stuff would you dig up? Fixing my old Dragon Bone? How-Tos - what do you want to see?
Catherine (Space and Time) breaks down why blockchains alone can't power complex apps—and how a verifiable, decentralized database with ZK proofs closes the gap for enterprises, devs, and AI agents. We cover: what SxT is, how its patented ZK approach offloads compute to a single node and proves correctness on-chain, why institutional adoption is sticky, and marketing tactics that actually work in Web3 (what to outsource vs keep in-house). She also shares the Indonesia education rollout (UGM + Indosat Ooredoo Hutchison/IOH), token-powered payments, and what she'd do with unlimited community budget.Key timestamps (YouTube format)[00:00:00] Opening clip: From “future of money” to “verifiable data for smart contracts” [00:01:00] Live at Token2049: who Catherine is and what we cover [00:02:00] Origin story: joining Space and Time to solve crypto's database gap [00:03:00] Mission: empower devs/enterprises/AI agents with verifiable data [00:04:00] Why chains ≠ databases: limits, complexity, and enterprise SLAs [00:05:00] The core innovation: patented ZK proofs for database compute [00:05:45] How it works (plain English): single-node compute, on-chain verification [00:06:30] Catherine's background: technical marketing roots → Web3 [00:07:00] Founder tip: what to outsource vs keep internal (PR, events, community) [00:08:00] Campaigns that win: enterprise/institutional stories beat gimmicks [00:09:00] Example: Microsoft Fabric integration momentum[00:10:00] Listening to the market: community as your feedback engine [00:11:00] Indonesia rollout: IOH partnership and 100k+ students onboarding [00:12:00] UGM framework: verifiable diplomas/records; SXT as payment rail [00:13:00] Longevity question: decentralization and community node operators [00:15:00] If starting today: what they'd build vs leverage in the ecosystem [00:16:00] Why institutional demand is slow but sticky (and good for cycles) [00:17:00] Competing for attention vs building fundamentals and partnerships [00:18:00] What Space and Time needs now: builders to ship with verifiable data [00:19:00] Who they admire: Chainlink's dual GTM (community + enterprise) [00:20:00] Unlimited budget thought experiment: country leads and community depth [00:20:45] Advice to community managers: shared values, inclusion, tight feedback loops [00:21:30] Close: links, how to try SxT, and why this matters for Web3 buildersConnecthttps://www.spaceandtime.io/https://twitter.com/SpaceandTimeDBhttps://discord.gg/spaceandtimeDB https://www.linkedin.com/in/catherinehdaly/https://www.linkedin.com/company/space-and-time-db/DisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/
Each month, RNIB Connect Radio's Allan Russell is joined by some of the RNIB Campaigns Team to discuss some of the big projects they're working on. This month's topics include a call for your help with the assessment debate for Personal Independence Payments and get your MP to a Parliamentary event to support better vision rehabilitation. If you'd like more information on campaigns or want to get involved , email campaigns@rnib.org.uk You can visit rnib.org.uk/news or call our Helpline on 0303 123 9999 Follow @RNIB_Campaigns on your socials or search for RNIB Campaigns #RNIBConnect Image Shows RNIB Connect Radio Logo, White Background, RNIB In Bold Black Letters, A Solid Pink Line Below & Connect Radio In Black Letters Below
... Supreme Court of Texas rules on same sex marriage and who may refuse to perform the ceremony.PLUS - Local control? even when they overstep their bounds?
In this episode of Climate Positive, Guy Van Syckle and Gil Jenkins sit down with Caroline Spears, Executive Director of Climate Cabinet, a nonprofit dedicated to supporting clean energy and climate policy leaders at state and local levels. These often-forgotten races are sometimes decided by a couple hundred votes and can also decide the fate of billions of dollars of decarbonization investment. Caroline explains how Climate Cabinet strategically identifies target candidates through data science and political expertise, aiming to elect climate champions with the highest potential ability to shape positive change. Through real-world examples, she demonstrates the organization's effectiveness in close political races and the tangible difference their support can make.LinksClimate Cabinet Website Sign up for a monthly donation to help Climate Cabinet find and elect the highest ROI clean energy champions in state and local elections across the U.S. Caroline Spears on LinkedInEpisode recorded on October 2, 2025 Email your feedback to Chad, Gil, Hilary, and Guy at climatepositive@hasi.com.
Abirami Iyer shares her profound journey from childhood trauma to becoming a breast cancer survivor and advocate. She discusses the challenges she faced, including her mother's struggles with domestic violence, her own diagnosis of invasive lobular carcinoma, and the emotional and physical toll of treatment. Abirami emphasizes the importance of mental health, community support, and self-advocacy in her healing process. She also highlights her upcoming participation in the Mrs. Universe pageant as a platform to raise awareness about breast cancer and domestic violence. When faced with a life-altering diagnosis like cancer, it'seasy to feel like the world is falling apart, and that all of a sudden, your dreams are out of your reach. But Abirami Iyer chose to rise above it.Just around her 40th birthday, Abirami was diagnosed withbreast cancer. Her treatment journey lasted more than two years, filled with both physical and emotional pain. But instead of letting the experience break her, she found a way to grow through it. She used that chapter of her life not only to heal herself, but to guide and support others walking the same difficult road.Abirami is a full-time employee at Microsoft, a wife, andthe mother of two kids. Despite such a full life, she still makes time to uplift and empower others. Through Facebook support groups like Breast Cancer Survivors and Warriors and Washington Breast Cancer Survivors, she helps survivors feel seen, heard, and supported.She also advocates for organizations like DiepCFoundation.org, helping patients navigate one of the toughest battles of their lives. And by collaborating with the Flute ‘n Feather Dance Company, she raises funds to support early breast cancer diagnosis in rural India.But there's still more: Beyond all this, Abirami finds timeto organize confidence-building photoshoots to help survivors rediscover their strength and beauty.She leads “Breast Cancer Awareness Talks and Campaigns” at Microsoft, and has also raised funds for the National Breast Cancer Association by placing Group 2nd on FabOver40. Abirami has been honored with many awards and titles thatcelebrate her confidence and compassion. These aren't just pageant wins — they're platforms she uses to raise awareness, encourage self-love, and inspirehope in other survivors. When sharing the news that she had been awarded the title Mrs. Elite Universe America, she said that her butterfly-themed dress honored the pink ribbons in which she had written the names of the survivors she has met.“It was a walk of honor and I proudly carried theirmessage with me to spread positivity… in humanity,” she says.Get In Touch with Abi:
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations. They explore if their 5 f'in' marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations. Highlights from the conversation: Marketing for a cause requires understanding multiple audiences. The knowledge phase is crucial for nonprofits to identify needs. A master plan aligns organizational goals with fundraising efforts. Storytelling is essential for emotional engagement in nonprofits. Campaigns serve as the product in nonprofit marketing. Data management is critical for tracking donor engagement. Nonprofits must balance awareness and fundraising objectives. B2B marketing skills are transferable to nonprofit marketing. As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Public Enemy - Fight The Power - On YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
(Oct 29, 2025) There are an unusually high number of write-in campaigns in Essex County on Election Day. The Adirondack Daily-Enterprise did reporting to figure out why. Also: A state Assemblyman is raising concerns about new bright LED headlights causing distractions for drivers.
Nurture campaigns are how you stay top of mind with both clients and candidates in the in-between — so that you're always the first to come to mind when the time is right. Listen to the audio from our recent webinar, The Fast and the Follow-Ups and learn how to build effective nurture campaigns that keep both clients and candidates engaged. This episode will focus more on the prospect side of things, helping you grow your business. You'll hear all about how to set up nurture stages in Loxo, move prospects into campaigns, and track them with statuses so nothing slips through the cracks. Whether you're just getting started or ready to take your outreach to the next level, you'll walk away with clear, actionable steps to strengthen your pipeline and stay top of mind.
Today we have Robert Crandall from On Target Simulations. Robert and I talk about the upcoming release of Flashpoint Campaigns Cold War coming out here on Steam.
You told the truth. You worked hard. And now you're the one being called a liar, “crazy,” or “unstable.” The rumors spread faster than facts — and suddenly, you're fighting to defend your name. This is no accident. It's a smear campaign — one of the narcissist's most destructive tactics to destroy your reputation and power. In this episode, I'm giving you The Smart Person's False Accusation Playbook — the exact steps to protect your reputation, credibility, and legal standing when a narcissist attacks. You'll learn: ✅ Why narcissists launch smear campaigns — and how they manipulate public perception ✅ The four most common smear tactics: lies, triangulation, humiliation, and legal abuse ✅ The step-by-step defense playbook: document, don't panic, and stop feeding the fire ✅ How to turn their lies into evidence and regain control of your narrative ✅ The critical difference between reacting emotionally vs. responding strategically Smear campaigns are meant to break you. But with the right plan, you'll come out stronger, smarter, and untouchable.
Chris Hayes, MSNBC host and author of The Siren's Call, returns to Offline to talk about Democrats' posting problem…they're too afraid of controversy, too stingey with their appearences, and too focused on fundraising. Have the content firehoses diluted cancel culture? What's the secret to Zohran Mamdani's press strategy? Is John Fetterman the Democrats' John McCain—and is there a lesson to learn in that?Also: Offline is now coming out Saturdays. Thank you for sharing your weekend with us!For a closed-captioned version of this episode, click here. For a transcript of this episode, please email transcripts@crooked.com and include the name of the podcast. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send us a textIn EPISODE TWO HUNDRED TWENTY-THREE (223) of the "LOOK OUT, SIR! 40K" Podcast, Dan and Phil talk about all the following things.0:00 – The introduction2:11 – PacificWave2852's 5-star review via Apple Podcasts USA20:25 – Hobby catch-up, miniatures, and Necromunda stuff26:52 – Age of Sigmar Warhammer World OCT 2025 Doubles Tournament38:33 – Warhammer World prices51:20 – Upcoming group events52:43 – Why no recent reveal shows58:07 – New minis, Red Gobbo, Ultramarines, etc.1:05:26 – Games Workshop returns policy1:18:33 – Blood Bowl Season 3 changes and updates Please consider supporting LOOK OUT, SIR! on PATREON, which occasionally features fancy EXCLUSIVE CONTENT: https://www.patreon.com/lookoutsir40k We also have MERCHANDISE available to purchase from Rev-Level: https://www.rev-level.com/lookoutsir40k LOOK OUT, SIR!'S SOCIAL MEDIA LINKS:• Facebook: https://www.facebook.com/lookoutsir/ • Instagram: https://www.instagram.com/lookoutsir40k/ • YouTube: https://www.youtube.com/lookoutsir40k PHIL'S SOCIAL MEDIA LINKS:• Instagram: https://www.instagram.com/beyondthetabletop/ • YouTube: https://www.youtube.com/channel/UCAxBqN_9PHjajPLoIKKNi6w DAN'S SOCIAL MEDIA LINK:• Instagram: https://www.instagram.com/i.r.invested.in.unexpected/ Thanks very much for taking the time to listen and by extension support our podcast. We hugely appreciate it and hope that you enjoy the show.
With Iraq's election approaching, campaign rhetoric is sliding back into old patterns of fear and division. This episode unpacks how some parties are appealing to identity and insecurity to win votes, and what this reveals about the country's unresolved questions of governance and power-sharing.
Jim Rossman, global head of shareholder advisory at Barclays, analyzes the effect of an Exxon retail investor voting program as well as record levels of activism.
In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intelligence, including predictive modeling and AI-driven insights. This episode is essential listening for anyone focused on governance, security, and future-proofing data systems.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
There have been plenty of October Surprises in this campaign season. Now the latest surprise is about redistricting. Politics analyst Jeff Schapiro and Michael Pope recap the week in politics and state government.
The election campaign in Ivory Coast has come with an upsurge in disinformation on social media. Supporters of both the ruling and opposition parties have circulated fake news about presidential candidates and Abidjan is concerned about destabilisation attempts from abroad, including from its neighbour Burkina Faso. As a response, the Ivorian government has begun censoring posts and making arrests. This report by Julia Guggenheim and Damien Koffi (Adapted by Tom Canetti).
Anne-Sophie Garrigou is Director of Editorial and Campaigns at Climate KIC, a European agency tackling climate change through innovation. Anne-Sophie is a climate conference veteran and in this episode, we discuss the unique intensity of meetings like the UNFCCC COPs, why face-to-face meetings are so important for climate diplomacy and what she is anticipating from the upcoming UNFCCC COP30 in Belém, Brazil.
Some brands treat branded content and campaigns as separate things, one emotional or value-driven, and the other transactional. But what happens when they work together? In this episode, Trent Marsh, Marketing Director at Riton Optics, joins me to unpack what he calls the marketer's trap, when teams invest in strategies they wouldn't engage with themselves. Trent shares how to break that cycle by pairing campaigns and content to serve the same purpose, building trust, emotion, and results simultaneously. We discuss how data has given leadership "ammo to kill branding," why every channel deserves a role in your mix, and how omnichannel marketing makes small budgets feel bigger. You'll also hear why brand coherence matters more than novelty, how to find and keep the right on-camera personality, and why every strong brand needs both campaigns that convert and content that connects. About: This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.
Have a question, comment, idea or suggestion? Send us a text.What should smart campaigners be doing right now to prepare for 2026? In this special episode, we're sharing a recent webinar hosted by Campaigns & Elections and sponsored by Prompt.io, where host Eric Wilson sits down with Farz Sokhansanj, President of Prompt.io, to unpack the tech trends and strategic shifts that will define the next election cycle.Visit our website: CampaignTrend.com
Sri Muppidi (The Information) discusses OpenAI's effort to overhaul its corporate structure—and the resulting power struggle over the company's future.Links:OpenAI Says Its Business Will Burn $115 Billion Through 2029 OpenAI Executives Rattled by Campaigns to Derail For-Profit Restructuring OpenAI Says Nonprofit Parent Will Own Equity Stake in Company of Over $100 Billion
It's time for our daily chat with KCBS Insider Phil Matier. The money continues to pour in to the campaigns both for and against state Proposition 50, which would allow lawmakers to redraw Congressional Districts, with a recent poll showing that extra money could help decide race. For more, KCBS Radio anchor Megan Goldsby spoke with KCBS insider Phil Matier.
Most deals are won long before the competition even shows up.In this episode, Meg Noonan, Senior Manager of Global Campaigns at Bugcrowd, joins Adam Kaiser to discuss how her team runs competitive takeout campaigns that get ahead of rivals before they make a move.Meg zooms in on how Bugcrowd uses intent data to spot competitors early, reach out first, and craft messaging that focuses on solving buyer pain points and not tearing others down. She explains how third-party reviews and customer testimonials back up every claim, and why thoughtful enablement is key to helping sales teams execute with confidence.In this conversation, you'll learn:How competitive takeout campaigns win when paired with a strong content strategyHow intent data helps spot competitors and prospects earlyWhy pain points and proof outperform competitor bashingWhy reaching out first can be the dealmaker in competitive salesJump into the conversation: (00:00) Introducing Meg Noonan (02:02) How intent data helps identify competitors and key opportunities (04:35) Crafting messaging that focuses on buyer pain points vs. competitor bashing (07:00) The role of testimonials and hard data in competitive takeout campaigns (10:04) Mapping content to the buyer's journey from awareness to decision (12:15) Key lessons from successful competitive campaigns at Bugcrowd (16:04) Advice for teams hesitant about launching competitive takeouts (18:35) Meg's experience with luxury retail and a Chinese delicacy
Penn State Football isn't just a sport; it's a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That's why in this episode, we're taking lessons from Penn State's legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.About our guest, Jill RansomeJill Ransome is a seasoned marketing executive with over 20 years of experience leading brand, communications, and growth strategies for technology and software companies. Currently SVP of Marketing at Unite Us, Jill previously served as Chief Marketing Officer at Jitterbit, where she led global brand transformation and demand generation efforts. She's spent much of her career in high-growth environments, bringing a passion for storytelling, strategic execution, and building scalable marketing engines. Jill holds a B.S. in Global Marketing from Pennsylvania State University and lives in Fairfield, Connecticut.What B2B Companies Can Learn From Penn State Football:Build a brand people rally behind. Penn State thrives on pride, emotion, and community, and Jill says B2B brands need the same. “Build a brand that your fans, your followers, your constituents really believe in and rally behind. What Penn State does really well is it's consistent. It's emotional and it's human.” Even in B2B, you need advocates who feel connected enough to share, refer, and champion your story.Lean into differentiation. Just as Penn State owns its “Linebacker U” reputation, companies must find what sets them apart. “From a marketing strategy perspective, you always need to be… thinking about what is your differentiation in the market that's going to set your brand apart.” In crowded B2B categories, leaning into your unique story is what attracts the right buyers.Play the long game with consistency. Penn State football hasn't changed its brand for decades, and that repetition builds equity. Jill points out: “They have been the same navy, blue and white design for decades upon decades… it comes back to brand… You don't see success overnight. It's something that's built over time with consistency.” Marketing results don't happen instantly; they come from committing to your identity and showing up over time.Quote“ I think good marketers are great storytellers, but you can't be a great storyteller unless you're a good listener. You have to listen and learn from your buyers. You have to listen and learn from your frontline. You have to listen and learn from the world around you.”Time Stamps[00:55] Meet Jill Ransome, SVP of Marketing and Communications at Unite Us[01:53] Why Penn State Football?[02:50] Role of SVP of Marketing at Unite Us[03:53] Penn State Football: Tradition and Identity[19:08] B2B Marketing Lessons from Penn State Football[26:39] Brand and Marketing Strategies at Unite Us[29:47] Effective Content and Campaigns[36:24] Advice for CMOs[38:02] Final Thoughts and TakeawaysLinksConnect with Jill on LinkedInLearn more about Unite UsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Why do many equity crowdfunding campaigns fail to meet long-term success despite strong fundraising? In this episode of Test. Optimize. Scale., Jason Fishman interviews Greg Burke, a seasoned researcher focused on private capital markets and startup investing trends. The discussion centers on a key compliance issue in Regulation Crowdfunding: failure to file Form C-AR, the required annual report under Reg CF. Greg brings expertise in early-stage investing, investor behavior, and capital market regulations, drawing from years of research and analysis in the crowdfunding and venture ecosystems. His work focuses on how regulatory compliance affects investor trust, founder credibility, and long-term capital formation. Topics covered include: The purpose and timing of Form C-AR filings Reporting behavior trends across Reg CF campaigns How compliance impacts future fundraising opportunities SEC expectations and enforcement considerations The role of transparency in investor decision-making The conversation provides context for both startups preparing to raise capital and those navigating post-raise responsibilities under Regulation Crowdfunding. Website: https://www.gregory-burke.com/ LinkedIn: https://www.linkedin.com/in/gregory-burke/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency
Nurture campaigns are how you stay top of mind with both clients and candidates in the in-between — so that you're always the first to come to mind when the time is right. Listen to the audio from our recent webinar, The Fast and the Follow-Ups and learn how to build effective nurture campaigns that keep both clients and candidates engaged.You'll hear all about how to set up nurture stages in Loxo, move prospects into campaigns, and track them with statuses so nothing slips through the cracks. Whether you're just getting started or ready to take your outreach to the next level, you'll walk away with clear, actionable steps to strengthen your pipeline and stay top of mind.Explore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
Paul Cunningham, Political Correspondent, reports on the pressure rising in both presidential campaigns in the final days.
US Military Pressure Campaigns Maduro Amid Silence from Regional Allies. Mary Anastasia O'Grady explains how Venezuela's illegitimate leader, Maduro, faces escalating pressure from the US, including a Navy flotilla, B-52 flights, and authorized CIA operations. The goal is to compel Maduro and his generals, who profit from transnational crime, to flee. The silence from traditional allies like Russia and China suggests they lack political justification to defend Maduro's record. However, Mexico's president offered no comment regarding Nobel Peace Prize winner María Corina Machado, reflecting leftist sympathies. 1867 FARRAGUT'S FLAGSHIP
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
There are a lot of worries in B2B right now. AI, tight budgets, shifting search. The one that should sit near the top? Disconnected campaigns. Scattered themes, mixed messages, disconnected plays. Buyers can't follow the story and impact fades fast. Integrated campaigns fix that. In this episode, Drew brings together Kelly Hopping (Demandbase), Scott Morris (Sprout Social), and Marni Carmichael (ImageSource) to share how they make integration work at their companies. You'll hear how one story aligns teams, builds momentum over quarters, and stays on track with shared goals and tight handoffs. By the end, you'll come away with different ways to align message, motion, and measurement behind one story. In this episode: Kelly shares how company and pipeline goals set the theme, channels, partner plays, and internal enablement. Scott explains how a hub-and-spoke campaign model unites brand and demand, and how quarterly launches turn features into a full-funnel motion. Marni shares how tight SDR handoffs, quick follow ups, and clear SLAs keep campaigns from stalling in the field. Plus: How to set one message that adapts by persona without splintering the story How to plan one quarter ahead so execution and enablement stay in sync What to measure from awareness through to deal conversion When to bring partners and customers into the narrative to lift conversion It's time to align every effort into connected campaigns that build momentum. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Join Andrew and Rhen as they kick off an 4-part series that walks you through every stage of capital campaigns—from those critical first steps of the feasibility study to post-campaign transition back to your annual fund. Whether you're considering a campaign or just curious about the process, this series has everything you need to make informed decisions for your organization. Show Notes:Before you start asking for major gifts, there's one crucial step that can make or break your campaign: the feasibility study. Andrew and Rhen share the reasons why Petrus consistently recommends this research phase—and why skipping it could be a costly mistake. A feasibility study gives you concrete data to answer the big questions: Is now the right time? Can we realistically reach our goal? What do our donors think of our proposed project? A feasibility study is an important investment in your campaign's success, and it helps organizations make smart, strategic capital campagin decisions from day one. If you'd like our free resource on feasilbity studies, please click HERE.
For decades, the U.S. Army has been on edge about recruitment, hitting its goals for a few years, only to miss them again. As part of their strategy to combat recruiting concerns, the Army has turned its focus online: to the world of gaming and competitive eSports. With nearly 80% of Americans between the ages of 13 and 28 playing video games weekly, the Army has identified this community as a vital demographic for potential recruits. The core goal of this outreach is to use gaming as an entry point, which is nothing new — the precedent was set decades ago. With the end of the draft in 1973, the U.S. Army found itself faced with new recruitment challenges. Campaigns like the “Be All You Can Be” ads of the 80s were popular and led to short-term bumps in recruitment, but they didn't last. The Army failed to meet its recruitment goals in 1998. It failed again in 1999. In response, a U.S. Army lieutenant colonel spearheaded the development of America's Army, a free-to-play first-person shooter launched in 2002. The game was designed to offer a "virtual test drive" of Army life. Before the players could enter the full combat portion of the game, they were required to complete certain training modules covering topics like physical fitness and weapons use. The game was designed to reflect the Army's values and structure. And despite the game's promise to represent the true Army experience, the relatively limited depiction of gore and gruesome violence raised concern from some critics. Other critics, including anti-war activists and the ACLU, condemned the project for "gamifying war" and serving as propaganda that targeted impressionable youth by design. America's Army became a significant cultural and recruiting success, accumulating over 1.5 million downloads in its first month and eventually earning the title of the "Most Downloaded War Video Game" from Guinness World Records with more than 42.5 million downloads. After a two-decade run, the U.S. Army officially shuttered America's Army. The way Americans played video games had changed since the game launched in the early 2000s, and the Army began to pivot its approach to gaming to leverage the success of existing games and opportunities posed by the increasingly popular competitive eSports scene. Today, the Army eSports team competes in commercial titles like Rocket League, Call of Duty, and Valorant, continuing its outreach. This modern presence remains contentious — critics continue to question the ethics of military outreach in spaces that include children. Credits: This episode was produced by Katelyn Harrop and edited by Christopher Johnson. Mix, sound design and music composition by Paul Vaitkus. Additional mixing by Martín Gonzalez. "Hidden Levels" is a production of 99% Invisible and WBUR's Endless Thread. The Managing Producer for Hidden Levels is Chris Berube. The series was created by Ben Brock Johnson. Series theme by Swan Real and Paul Vaitkus. Series art by Aaron Nestor.
A masterpiece doesn't have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power.That's the lesson of Picasso's Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva.Together, we uncover what B2B marketers can learn from building campaigns with a unifying story, turning complexity into an advantage, and creating content designed to resonate long after launch.About our guest, Jerome StewartJerome Stewart is the Chief Marketing Officer at Conviva. He is a dynamic and people-driven marketing executive with a proven track record of building high-performing teams, elevating brand visibility, and driving revenue growth in early-stage and industry-leading technology companies. Jerome is an experienced global leader with six years of international business experience outside the USA, as well as an accomplished Amazon bestselling author.What B2B Companies Can Learn From Guernica:Campaigns need a unifying story. Guernica shows how fragmented, chaotic elements can form one powerful story. Jerome says, “Each one of those [individual pictures] stands out, but when you take a step back and you look at it in its entirety. Indeed, there is a cohesive story.” Marketing works the same way; every asset matters, but true impact comes when the pieces connect into a bigger, memorable narrative.Complexity can be an advantage. At first glance, Guernica looks disorganized and overwhelming. However, his chaotic canvas still communicates a clear message. Jerome points out, “Maybe some people look at a more modern artistic style… and you can say, ‘Hey, this just looks really messy.' But as I say, dig in a little bit deeper and you see there's a very rich story.” In marketing, don't be afraid of layered stories. Campaigns that invite discovery can spark deeper connection and longer attention.Strive for timeless content. Picasso's painting still sparks reflection nearly a century later. Jerome connects this to marketing: “We're trying to tell stories and we're trying to come up with stories that stand out and that maybe stand the test of time. That will resonate into the future.” Campaigns should be built with staying power, not just to make noise at launch but to linger and influence long after.Quote“A bar to hold ourselves against is did we tell a story? Was it clear? And something else that Picasso did brilliantly well, he took something as complex as war, and he didn't simplify it in any way. He did something cohesive. [We have to] challenge ourselves to do the best that we possibly can to tell those stories.”Time Stamps[00:55] Meet Jerome Stewart, Chief Marketing Officer at Conviva[01:34] Why Guernica?[06:57] Visiting Guernica and Its Impact[14:58] Role as CMO at Conviva[16:45] Understanding Guernica[28:08] B2B Marketing Takeaways from Guernica[35:31] Marketing Insights and Strategies[42:27] Advice for CMOs[44:53] Final Thoughts and TakeawaysLinksConnect with Jerome on LinkedInLearn more about ConvivaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We enter in the final years of Afonso de Albuquerque as he continues his master strategy to bring the Indian Ocean under Portuguese control. He heads west to subdue the Red Sea and the Persian gulf. In doing so, he earns his title "The Lion of the Sea" PLEASE LEAVE A RATING AND REVIEW ON APPLE PODCASTS! Flash Point History YouTube Channel: https://www.youtube.com/channel/UCTYmTYuan0fSGccYXBxc8cA Contribute on Patreon: https://www.patreon.com/FPHx Leave some feedback: flashpointhistory@gmail.com Follow along on Facebook: https://www.facebook.com/FLASHPOINTHX/ Engage on Twitter: https://twitter.com/FlashpointHx