Digital Growth Podcast with Ben Page

If you are not active on LinkedIn RIGHT NOW you are missing out! In this episode I talk LinkedIn Ads strategy, targeting capabilities and the latest updates (July 2020) that greatly improved the ad product.

This episode is for small, independent restaurants who want to survive and hopefully grow during the Coronavirus Pandemic. I touch on user behavior, pickup & delivery, loyalty programs, and customer acquisition. Get FREE help for the next 30 days - LinkedIn.com/in/getbenjaminpage or 414-369-2097!

I break down content upgrade ideas for a pool & spa brick and mortar in my town and principles for valuable original content that could apply to any SMB.

We discuss the scenarios when you should and should not bid on your own brand and how to do your homework to ensure that clicks are additive. Connect with me: LinkedIn.com/in/getbenjaminpage

When there is too much risk in your marketing mix or media plan, your growth can suffer or you may eventually experience catastrophic loss of new business. Here's why it happens and what you can do.

In this episode I break down marketing approaches to increase revenue for small, local, independent pizza shops. I talk: Google my business and reviews, content marketing, loyalty & SMS, paid search and more. Connect with me on LinkedIn: LinkedIn.com/in/getbenjaminpage

We dive in to the importance of CPM, CTR, and CVR for spotting trends in your Facebook Ads account.

Three reasons why your FB Ads performance could be volatile, how to limit your risk, and what to do about it.