Podcasts about ctr

Climamarket non è "solo" un e-commerce: è la dimostrazione che quando un'azienda parte da una filiera reale, la accorcia e la ricompone intorno al cliente, il digitale diventa moltiplicatore di valore, non vetrina di prezzo. La storia raccontata ai microfoni di Radio Next da Emanuele Scilanga, direttore generale di E-Globe S.p.A., è istruttiva per chiunque operi in mercati maturi e ultra-competitivi come la climatizzazione e il riscaldamento. Il punto di svolta? Portare online non soltanto il catalogo ma la promessa del negozio fisico: consulenza, trasparenza, installazione chiavi in mano. Siamo davvero pronti a misurare il nostro e-commerce sulla qualità del servizio, e non sullo sconto in homepage? Per E-Globe la risposta è sì, perché il cliente non cerca un "prodotto" di efficientamento energetico: cerca una soluzione che funzioni, sia installata a regola d'arte e arrivi nei tempi che la vita di oggi impone. Da qui l'impegno a garantire in Italia la consegna con installazione in cinque o sei giorni lavorativi "con un click": una value proposition semplice da capire, difficile da replicare senza un'organizzazione end-to-end e una rete di partner davvero selezionata. Dietro c'è una scelta strategica chiara: spostarsi dalla pura distribuzione al servizio completo, evitando la trappola dei marketplace dove si compete solo sul prezzo. È un messaggio a tutti i brand e i retailer che fanno fatica a difendere margini e identità: la differenza non la fa l'algoritmo di bidding, la fanno la consulenza e l'esecuzione. Quali processi e competenze servono per sostenere questa promessa? In primo luogo una rete di installatori costruita negli anni, qualificata su sicurezza e standard operativi, e gestita come asset critico, non come "ultimo miglio" da improvvisare. La selezione è progressiva: si parte "larghi" e si ottimizza, con criteri oggettivi di qualità e affidabilità. Così l'azienda può dire al professionista di Pescara (o di Aosta): "domani ti affido un cliente, tu installa e rispetta il percorso di qualità; al resto pensiamo noi". È un capovolgimento rispetto al modello tradizionale: il partner non deve fare CRM o generazione di lead, perché la piattaforma si prende carico di orchestrare domanda, logistica, compliance. Un invito a tanti operatori B2B italiani: siete disposti a portare in casa vostra il "pezzo di servizio" dove nasce il valore?Secondo pilastro: la trasparenza. Prezzi, condizioni, tempi, responsabilità. In un settore affollato, la frizione informativa è spesso la vera barriera all'acquisto. Rendere visibile ciò che normalmente è opaco-dal preventivo all'installazione-non è un vezzo di UX, è una leva commerciale. Ogni manager e-commerce dovrebbe chiedersi: quanta incertezza sto scaricando sul cliente? Posso trasformarla in promessa contrattuale e, quindi, in vantaggio competitivo?Terzo pilastro: il capitale. La scelta di quotarsi in Borsa non è stata un esercizio di immagine: ha abilitato raccolta di risorse per un piano industriale più ambizioso, ha consolidato la credibilità verso partner e fornitori e ha reso possibili operazioni straordinarie, come l'acquisizione della spagnola Bayona-oggi Climamarket Europe-che ha accelerato il posizionamento internazionale. È una lezione utile per chi scala dal regionale al nazionale (e oltre): il passaggio non si fa solo aumentando il budget media, ma costruendo solide fondamenta finanziarie e istituzionali. Ci chiediamo spesso se "il digitale" basti a crescere: questa esperienza dice che il digitale va innestato su scelte corporate-governance, finanza, M&A-coerenti con l'ambizione. Quarto pilastro: il talento. La conversazione scardina un luogo comune duro a morire-il digitale è "solo" Milano-e mette al centro la leva più sottovalutata delle imprese del Sud: le competenze che ci sono, che possono rientrare, e che si fidelizzano quando l'azienda dà voce, responsabilità e traiettorie di crescita. Non è retorica: se la piattaforma digitale consente di vendere e servire clienti ovunque, allora l'organizzazione può attrarre profili ovunque e riportare a casa professionalità emigrate, a patto di offrire un progetto credibile, processi chiari e un ambiente dove le persone contano davvero. La domanda da manager è brutale: stiamo ripensando ruoli, formazione e percorsi per far sì che i team periferici siano centrali? O continuiamo a cercare profili "copy-paste" nel raggio di tre fermate di metro?C'è poi un messaggio operativo destinato a PMI e retail tradizionali: "credere" nel digitale significa dotarsi di una presenza che accompagni ogni fase del customer journey, anche quando l'acquisto si chiude nel negozio fisico. Oggi, con l'avvento dell'intelligenza artificiale conversazionale, la discoverability non passa solo dal motore di ricerca, ma da risposte che gli utenti ottengono in chat. Questo impone contenuti chiari e strutturati, schede prodotto ricche, politiche di prezzo leggibili, FAQ utili, e soprattutto una logistica del servizio (installazione, resi, manutenzione) disegnata per essere promessa e mantenuta. Siamo pronti a misurare KPI che contano davvero-lead to install, time-to-comfort, NPS post-intervento-invece di fermarci al CTR della campagna?Il caso Climamarket suggerisce anche un'architettura di crescita per chi opera in settori "heavy": 1) posizionamento sul valore totale della soluzione, non sul prezzo del singolo componente; 2) orchestrazione di partner locali con standard condivisi e incentivi corretti; 3) contratti e processi che rendano misurabile la promessa (tempi, sicurezza, qualità); 4) uso della leva finanziaria per scalare mercati e consolidare brand; 5) cultura organizzativa che metta le persone-clienti e team-al centro. È un framework replicabile in molti comparti, dall'arredo bagno alle caldaie fino all'home improvement: ovunque l'installazione sia parte integrante dell'esperienza, l'e-commerce di prodotto che diventa e-commerce di soluzione crea barriere all'entrata più solide di qualsiasi sconto.Infine, una riflessione di governance digitale: la "libertà dell'utente" evocata da Scilanga non è uno slogan, è design del servizio. Vuol dire poter scegliere tempi, modalità, trasparenza sul prezzo, canali di supporto. Per ottenerla, l'azienda deve rinunciare a un po' di controllo interno-aprire API organizzative, standardizzare flussi, accettare la disciplina della misurazione-per guadagnare fiducia esterna. È un cambio di mentalità che separa chi "fa e-commerce" da chi costruisce piattaforme di business. La domanda che resta sul tavolo, per tutti: stiamo progettando i nostri canali digitali come se dovessimo installare-non solo vendere-ciò che promettiamo? Perché è lì, nel momento della verità, che si vince la partita.

We explore how an AI-first approach transforms a legacy driving school's marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.• AI scheduling reduces travel time and increases daily lessons• Local marketing at scale through AI-powered research and print assets• Measuring lift via brand queries, CTR, utilization, and 10th-grade share• Nine test markets to validate and replicate winning tactics• Recruiting treated as marketing, led by clear personas• Retired educators deliver better training and higher lesson counts• Partnerships with online course leaders instead of head-to-head SEO• Focus on physical-service moat and first-principles metrics• Practical AI use: small daily wins over big-bang changesGuest Contact Information: Website: coastlineacademy.comLinkedIn: linkedin.com/in/renaud-delaquisMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions. We discuss when high impressions don't translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.

[Expertpanelen] Avsnitt 147 med Alexander Öqvist, AI Lead, senior SEO-specialist och digital strateg på Synlighet, om de senaste nyheterna och trenderna inom SEO och sök. Det här är ett avsnitt i ett nytt format där jag bjuder in experterna i min panel för att diskutera aktuella nyheter, trender och viktiga uppdateringar inom deras områden. Först ut är SEO och sök där vi börjar med att prata lanseringen av AI Mode i Sverige.  Vi pratar också om allt från hur AI Overviews har påverkat företag till lanseringen av AI-webbläsaren ChatGPT Atlas. Du får dessutom höra om: Varför AI Mode-lanseringen i Sverige blev en besvikelse Hur sökbeteende förändras när AI-sök blir mainstream Verktyg som mäter synlighet i AI-sök och hur de gör det Kampen som har blossat upp kring AI-drivna webbläsare Agentisk shopping och om vi bör optimera för det nu Om gästen Alexander Öqvist är AI Lead, senior digital strateg och SEO-specialist på Synlighet, en norsk marknadsföringsbyrå. Han har tidigare varit ansvarig för Danske Banks svenska webb och ledde arbetet med SEO i Norden.  Alexander är också en del av min expertpanel och fokuserar på SEO och organiskt sök. Tidsstämplar [00:02:34] Googles AI Mode har rullats ut i Sverige. Men det är en avskalad version utan produktkaruseller, Maps och resemål. Alexander och Tony diskuterar varför det känns som steg tillbaka och vilka legala skäl som kan ligga bakom. [00:07:38] AI Overviews påverkan så här långt. B2B och andra bolag med informationstunga sajter ser tydliga dropp i CTR medan e-handlare ofta ser förbättring. Går igenom hur påverkan varierar mellan branscher och innehållsstrategier. [00:16:45] Hur sökbeteende förändras med AI-sök. Diskuterar om vad som händer med sökfrågor för traditionellt sök när fler använder sig av AI-assistenter och hur företag bör tänka kring optimering kring AI-sök. [00:28:31] Verktyg för att mäta synlighet i AI-sök. Genomgång av Ahrefs, SE Ranking och Nimt. Vad de faktiskt mäter, vilka begränsningar som finns och varför svenska marknadsförare borde börja spåra detta idag snarare än att optimera. [00:35:33] Kampen om framtidens AI-webbläsare. ChatGPT Atlas lanseras som fristående webbläsare medan Google integrerar Gemini i Chrome. Djupanalys av varför detta slagfält är viktigare än många tror och vad det betyder för webbplatsägare. [00:47:26] Agentisk shopping för svenska marknadsförare. OpenAIs Instant Checkout möter Googles betalningsprotokoll med 60 partners. Ärlig diskussion om vad som fungerar, varför Google har fördel och om vi bör optimera för detta nu. Länkar Alexander Öqvist på LinkedInSynlighet (webbsida) AI Mode is now available in more languages and locations around the world - Google (artikel) Svenskarna och internet (rapport) Köp i ChatGPT: Direkt till kassan och Agentic Commerce Protocol - OpenAI (artikel) Powering AI commerce with the new Agent Payments Protocol (AP2) - Google (artikel) Verktyg för att mäta AI-sök:AhrefsSE Ranking Nimt.aiSemrushSistrix AI-webbläsare:ChatGPT Atlas Perplexity CometOpera NeonDiaGemini i Chrome Claude in Chrome

In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you. Ritu breaks down: - The 3 most important metrics for Amazon ad performance - Why conversion rate is your #1 lever and how to improve it - How to use OA ratio (Organic to Ad ratio) to stop ad dependency - The difference between budget control vs. TACoS control - The halo effect and how Amazon attribution can mislead you - Real tactics to prevent leaky bucket ad spend - Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder.

Wenn du nicht weißt, warum deine Ads funktionieren – oder eben nicht funktionieren –, läuft nicht dein Marketing, sondern dein Budget davon. In dieser Folge erkläre ich, warum du als Unternehmer oder Marketingverantwortlicher Ads verstehen musst, selbst wenn du eine Agentur hast. Ich zeige dir, welche Kennzahlen wirklich zählen, wie du die Kontrolle zurückbekommst und warum es gefährlich ist, nur auf Reports zu vertrauen. Viele Unternehmer lagern ihre Ads an Agenturen aus – aber verlieren damit das, was wirklich zählt: Kontrolle und Klarheit. In dieser Folge erfährst du: - Warum Klicks, Reichweite und CTR keine echten Kennzahlen sind - Welche Metriken du wirklich kennen musst (CPA, ROAS, LTV) - Wie du Google & Meta richtig interpretierst – Top Funnel vs. Bottom Funnel - Warum du kein Werber, aber ein verstehender Entscheider sein musst - Wie du dein Budget steuerst, ohne jeden Test selbst machen zu müssen Ich zeige dir, wie du wieder verstehst, wo dein Geld wirkt – und wo es einfach nur verschwindet.

Scotty and CTex talk Youth Road Racing, Work ethics during the week and how it translates on race day, CTR schedule updates, broadcast discussion and what race of all time is most memorable for them. Thanks to Roof Systems and Mission Foods for supporting our podcast.

Scotty and CTex talk Youth Road Racing, Work ethics during the week and how it translates on race day, CTR schedule updates, broadcast discussion and what race of all time is most memorable for them. Thanks to Roof Systems and Mission Foods for supporting our podcast.

In this episode of This Week in AML, Elliot Berman and John Byrne dive into a packed agenda of financial crime compliance developments across the U.S., Canada, and Europe. They discuss the newly introduced bipartisan Senate bill proposing changes to SAR and CTR reporting thresholds, the troubling budget cuts at CISA, and New York's latest cybersecurity guidance. The conversation also explores open banking debates, TRM Labs' crypto adoption report, and Fed Governor Michael Barr's remarks on stablecoins. Internationally, they cover Canada's record-setting penalty against Xeltox Enterprises and the UK's AML supervisory overhaul.

Send us a textThese are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxuWant to watch each videos? Here's the list to watch on YouTube:Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslMETop 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfETop 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClITop 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZgTop 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_tsTop 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwMTop 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlwTop 2: Best Traffic Tip for Amazon FBA that will get you CLICKS

Send us a textAuto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shortsGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the YouTube version: https://youtu.be/-PzSEl2E2UoWe put YouTube's new Collab feature through a real test and watched first-day impressions jump from 2,800 to 58,000 on a new channel. We dig into analytics, tradeoffs, and how smaller creators can partner smart without changing their format.• How the Collab feature expands distribution into partner subscriptions and browse• Why launch timing matters more than retroactive collabs• What to expect when CTR and AVD dip but total watch time soars• Practical steps for small-channel collaborations and shared analytics• When to separate education from entertainment to avoid audience confusion• Diagnosing big impression drops with traffic sources and seasonality• Using AI to lift scripts, audio, and ideation without losing your voice• Positioning in saturated niches and when identity should inform brandingSubscribe on the podcast channel for weekly Q&A and leave us a five star review on Apple if you're enjoying the show

John is the Brand Evangelist at PickFu and Founder and CEO of Aspy, he helps businesses make data-driven decisions to optimize their product listings and marketing strategies on Amazon.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of optimizing main images for Amazon product listingsSignificance of click-through rates (CTR) for Amazon sellersRole of the hero image in attracting potential customersInsights into consumer behavior and preferences when shopping onlineNecessity of data-driven decisions for product listing optimizationContinuous testing and optimization of hero imagesUnderstanding and adhering to Amazon's image guidelinesRisk versus reward in image presentation strategiesTrends in product imagery and innovative visual elementsImportance of clearly communicating value propositions in hero imagesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews John Aspinall, brand evangelist at Pickfu and CEO of ASPY. They discuss the critical importance of optimizing main images for Amazon product listings to boost click-through rates (CTR). John emphasizes that a compelling hero image is crucial for attracting clicks, likening it to the exterior of a house. He shares insights into consumer behavior, stressing the need for data-driven decisions and continuous testing. The episode concludes with actionable takeaways for improving CTR and sales, highlighting the role of visual elements and the impact of tariffs on product costs.Here are the 3 action items that Josh identified from this episode:Regularly Test and Optimize Your Main Image: Stay competitive by continuously refining your hero images.Understand the Impact on Conversion Rates and Ad Spend: Your main image directly affects these critical metrics.Leverage AI Tools: Use AI tools to scale testing and experimentation effectively.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHelium 10Jungle ScoutSmart ScoutAmazonPickFuCanvaGoogle WhiskGoogle EffectsClaudePerplexityDeepSeekGoogle GeminiMr. BeastThe Diary Of A CEOSteven Pope in LinkedInLa Roche-PosayChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to ...

Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services.GuestJacky Chou — IndexsyWebsite: https://jackychou.com/ YouTube: https://www.youtube.com/@indexsy X (Twitter): https://x.com/indexsyBrought to you byGraphed — AI data analytics you can chat with. Connect your data, build live dashboards in minutes: https://graphed.comWhat You'll LearnThe community-led SaaS funnel (audience → community → teach → tool)Local SEO 80/20: reviews, citations (NAP consistency), and CTR signalsWhy YouTube drives the most buyer-ready traffic for niche softwareParasite SEO & Reddit tactics to earn visibility and brand mentionsHow “education first” communities expand TAM and reduce CACCold outreach that feeds branded search and category creationChapters00:00 Intro — Why the SaaS funnel is shifting to community-led 01:45 Local SEO 101: map pack vs. organic results 03:40 The 80/20: reviews, citations/NAP, CTR signals 06:10 Tactics for generating reviews & citations (pros/cons, risks) 09:55 Indexing citations faster; NAP consistency checklist 12:40 Community-led growth & seeding new agencies on LocalRank 15:05 Why local SEO is “stupid easy” right now (and where it's competitive) 17:30 Prospecting & pricing: pick high-CPC verticals, value-based fees 20:15 Packaging offers: guarantees, radius games, productized services 22:40 The funnel behind LocalRank Academy → software upsell 25:20 Paid vs. organic: X threads, remarketing, long email drips 27:15 Launch data: YouTube > X for paid conversions at launch 29:10 Reddit distribution, parasite SEO, and gaming brand mentions 32:20 Cold email that drives site visits (naked domains, link timing) 35:05 Manufacturing branded search & CTR spikes (digital PR ideas) 38:10 AI Search (AISCO): what (might) influence LLM surfaces today 43:05 Building moats: being the practitioner, faster iteration loops 46:10 Experiments, ethics & sustainability of “gray-hat” tactics 49:10 Where to find Jackie & final CTAsKey TakeawaysCommunity beats cold: educate first, then sell the tool that powers the play.Map pack wins local: Reviews + consistent NAP citations + real-world engagement drive outsized results.YouTube converts: Long-form demos/education create buyer-ready traffic for niche SaaS.Branded search compounds: Cold email, content, PR, and job posts can stimulate searches for your name/category.TAM expansion via education: A paid community can breakeven ad spend and prime higher-ticket software deals.

Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation, data-driven SPO, MFA, and request duplication, as well as the growing influence of AI and automation. The conversation also looks at the challenges of operating in a two-sided marketplace and why agility and accountability matter more than ever. Takeaways OpenX positions itself as a “smart pipe,” emphasizing innovation and quality over raw scale. SPO should be data-driven, not just a commercial negotiation. Request duplication and MFA inflate metrics—OpenX focuses on clean, direct supply. OpenX Select enables agencies and partners to curate transparent, self-built deals. Real-time automated data-fee discounts push more dollars into working media. AI powers “Results by OpenX,” optimizing toward performance outcomes like CTR and CPA. Transparency and reporting through Snowflake-based tools remain central to OpenX's pitch. AI's impact on web traffic is most visible in commerce and shopping verticals. OpenX's agility and independence let it respond faster than larger SSPs. Sattel sees rebuilding trust and collaboration in the two-sided marketplace as the industry's biggest challenge. Chapters 00:00 Introduction and Advertising Week Banter 01:31 OpenX's Evolution and Buy-Side Perspective 02:59 Defining the “Smart Pipe” Approach 05:09 Redefining Supply Path Optimization (SPO) 07:07 Quality, Duplication, and Clean Supply 10:27 Curation and the OpenX Select Platform 14:06 Automated Discounts and Data Transparency 17:25 AI-Driven Performance: Results by OpenX 20:58 The Broader Impact of AI on Audiences 22:06 Agility, Independence, and Market Challenges 23:45 Closing Thoughts and the “Sleeping Giant” Analogy Learn more about your ad choices. Visit megaphone.fm/adchoices

Si estás empezando como Media Buyers, este es un capítulo que te viene perfecto, ya que te contamos qué haríamos nosotros si empezáramos ahora en este sector. 0:00 Intro0:14 Miscelánea3:22 Nuestra Semana10:01 PPCCast+16:21 Noticias de la Semana23:55 Tema Principal55:44 Recomendaciones58:46 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/259-que-hacer-si-empiezas-hoy-en-el-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Sodastream est une marque que tout le monde connaît. Présente dans toutes les grandes surfaces, elle domine son marché avec plus de 90 % de parts en France. Côté e-commerce, l'aventure a réellement commencé en 2020 avec le lancement du site officiel, ouvrant un nouveau terrain de croissance.C'est là qu'intervient Martin Charrouset, arrivé il y a un an comme Head of E-commerce France, avec pour mission de transformer ce canal en véritable levier stratégique.Dans cet épisode, Martin revient sur :Son arrivée dans une marque iconique mais encore très dépendante du retail.Les premiers constats et quick wins (moyens de paiement, UX, logistique).La refonte du mix média : rééquilibrage Google / Meta, activation Bing.Le rôle clé des créas et du passage à la vidéo pour booster le CTR.La stratégie produits et l'importance des innovations (machines, gourdes, abonnements...).Les enjeux du Q4 : Black Friday, Noël et la moitié du CA annuel qui se joue en quelques semaines.Un épisode ultra concret sur les défis et leviers pour développer le e-commerce d'une marque leader, quand tout reste à construire.-- Pensez à vous abonner pour ne rien rater des prochains épisodes.Martin Charousset : https://www.linkedin.com/in/mcharousset-- Et si c'est le bon moment pour faire le point sur vos campagnes Ads, vos créas ou votre stratégie d'acquisition, on vous propose d'échanger pour voir si on est le bon partenaire pour vous accompagner.On vous prépare une roadmap personnalisée en 3 étapes :Un audit de vos Ads Managers, une analyse créa avec de nouveaux angles à tester et une stratégie d'acquisition claire et adaptée à vos objectifs.Retrouvez Club Croissance votre plateforme préférée :https://linktr.ee/clubcroissancePour nous contacter, rien de plus simple :→ directement sur notre site : https://www.agencexplr.com/→ par email : thomas@agencexplr.com→ ou sur LinkedIn :https://www.linkedin.com/in/thomasjossomme/

Wes Hightower is back for another conversation on a myriad of topics. We get in to the latest course he taught, Close Target Reconnaissance, [CTR] as well as photography for CTR, hardening the homestead, war movies, and even a little on UAPs. You can find the shows sponsor RallyPointISRSolutions here https://www.rallypointisrsolutions.com You can find Absloute Security and Lock here http://absolutesecurityandlock.com You can find this shows website here https://www.thedistinguishedsavage.com The views, information, and opinions expressed in this podcast are solely those of the host and guest speakers and do not necessarily represent those of any associated organizations, employers, or sponsors. The opinions and views shared do not reflect the positions of our sponsors or their affiliated companies. This podcast is for entertainment and informational purposes only and should not be considered professional advice in any field including but not limited to legal, medical, financial, or technical matters. All content is provided "as is" without warranties of any kind. We make reasonable efforts to ensure accuracy but cannot guarantee that all information presented is correct, complete, or up-to-date. Listeners should verify any critical information independently. Guest opinions belong to them alone. Our interviews with various individuals do not constitute endorsement of their views, products, or services. By listening to this podcast, you agree that we are not responsible for any decisions you make based on the information provided. Please consult with qualified professionals before making important decisions related to your health, finances, or legal matters. This podcast may contain explicit language or mature themes. Listener discretion is advised. © 2025 The Distinguished Savage, Savage Concepts LLC  

Send us a textNano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income.Perk: 20% off your first Heylist collab—use MSA2025. You don't need to post daily, be on every platform, or chase the algorithm to stay visible.That hustle? Exhausting and unnecessary.What if one piece of content could fuel your visibility for weeks... even months?That's exactly what I'm teaching in my FREE Pinterest Visibility Masterclass.✨ Save your seat—it's free!

Volemos a poner casos prácticos y esta semana tratamos cómo podemos hacer campañas de publicidad para creadores de contenido. 0:00 Intro0:09 Miscelánea1:34 Nuestra Semana15:02 PPCCast+21:38 Noticias de la Semana33:14 Tema Principal1:06:48 Recomendaciones1:09:59 Canción PPCCCast URL Episodio: https://ppccast.com/podcast/256-como-hacer-campana-para-creadores-de-contenidoPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Send us a textPhrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.Get clarity on when to choose phrase match and stop wasting ad spend. Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYDownload the Crisis Kit now, because waiting until it's too late isn't a strategy: https://bit.ly/4maWHn0Timestamps00:00 - What Phrase Match Actually Means00:26 - Comparing Phrase, Broad, and Exact Match01:19 - Real Keyword Example: Blue Balloons02:27 - When Phrase Match Outperforms Broad03:00 - Should You Run Phrase and Exact Together?04:45 - Keyword Count for Launch Campaigns05:50 - Keyword Placement in Listings for SEO06:35 - How to Adjust Bids Based on Keyword Rank07:15 - Competitor Keywords: What to Use and Why08:12 - When to Avoid Branded Terms in Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Hey Podtimists,This week we make a return to both talking about hot new games and also to playing older okay games! We of course are playing Silksong and also talked about Crash Team Racing. CTR was kind of suggested to us by listener Cameron. You'll see what we mean. Thanks for sort of suggesting this one Cameron!---Timestamps:(0:00) - Intro(5:22) - What David has been playing(7:02) - The Legend of Zelda Majora's Mask(15:18) - Helldivers(21:01) - SPOILERS Clair Obscur Expedition 33 SPOILERS(34:36) - Silksong(53:52) - What Chase has been playing(54:06) - Discounty(59:10) - Chase's Podtimistic thing of the week(1:00:48) - David's Podtimistic thing of the week(1:03:49) - Good Games! Featuring Crash Team Racing(1:30:17) - Outro---Games mentioned: DiscountyHelldiversThe Legend of Zelda Majora's MaskClair Obscur Expedition 33SilksongCrash Team Racing

Hoy contamos con Yas Algarra, con quien hablaremos de como afecta el AI Overwiev a nuestras campañas y también en que han quedado las campañas de Youtube ads que tenemos a nuestra diposición. 0:26 Presentación de Yas Algarra5:12  Introducción al tema de IA Overview34:41  Evolución de YouTube como red social URL Episodio: https://ppccast.com/podcast/255-menos-visibilidad-en-google-por-la-ia-y-la-evolucion-de-youtube-ads-con-yas-algarraPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

En este episodio #044, Carlos Ortega, Romuald Fons y Javier Martínez explican qué es GEO y por qué muchos lo llaman “el nuevo SEO” en la era de los buscadores con IA. Explicamos si GEO es una moda de marketing o una evolución real del SEO en 2025 y cómo conviven ambos enfoques. Verás similitudes (intención, calidad, autoridad) y diferencias clave (formatos de respuesta, fuentes citadas, contexto conversacional y tareas compuestas). También charlamos sobre cómo investigar consultas “generativas”, cómo estructurar contenidos para AI Overviews y cómo optimizar señales de E-E-A-T con ayuda de la IA. Además, te contamos acerca del prompting táctico para maximizar apariciones en respuestas generativas y aumentar el CTR.

El episodio ofrece una visión general completa sobre las mejores prácticas de diseño de miniaturas de YouTube para 2025, enfatizando su importancia para el crecimiento del canal. Prueba gratis 24h: Club de emprendedores Triunfers: https://triunfers.com Newsletter Marketing Radical: https://borjagiron.com/newsletter Se centra en la necesidad de simplicidad, texto legible, colores de alto contraste y la inclusión de rostros humanos con emociones para captar la atención de los espectadores. Además, advierte sobre errores comunes como el clickbait engañoso, el exceso de texto, la negligencia de los usuarios móviles y el uso de imágenes de baja calidad. Finalmente, el texto proporciona consejos para la prueba y optimización de miniaturas a través de herramientas como las pruebas A/B y el análisis de la tasa de clics (CTR), destacando que las miniaturas personalizadas son cruciales para el éxito en YouTube. Artículo: https://vidiq.com/blog/post/youtube-thumbnail-design-tips/Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.

This week on Chasin' the Racin' podcast, Christian Iddon and Josh Corner are joined in the trailer by Irish Supersport rider Rhys Irwin. He talks through his route into racing, his talent cup days and how he's got to where he is now. Rhys gives us an insight into how the Gearlink by Performance15 came to be and how he is getting on in his most successful year of Supersport yet. Enjoy - CTR x   Powered by OMG Racing       Supported by JCT Truck and Trailer Rental and Lucky Day Competitions     Lucky Day are one of the biggest competition companies in the UK and have an amazing range of prizes up for grab every week! Check them out: https://www.luckydaycompetitions.com/     Episode Sponsor: Ultimate Experience.  A leading company in the automotive events industry. Their expertise lies in anything from staffing events to automotive training, event development, press and logistics in both the car and motorcycle industries.  Their next event is the weekend of the 13th-14th September at IWM Duxford in collaboration with Norton Motorcycles. You guys have the chance not come along and test ride Norton's with some of the CTR team. Sign up via the link below:  https://nortonmotorcycles.com/request-a-test-ride/   If you're interested in sponsoring an episode of the podcast, please don't hesitate to get in touch via email to chasintheracin@outlook.com         ------------         We have a full range of merchandise as well as Alan Carter's and Ian Simpson's Autobiography's over on our website: https://chasintheracin.myshopify.com          CTR Patreon Page: https://patreon.com/MotorbikePod?utm_...           -------------           SOCIALS:         Instagram: @chasintheracinpod         Facebook: Chasin' The Racin' Podcast         X: @motorbikepod

En este episodio con Eloisa Wolf, mentora de negocios digitales y experta en YouTube hablamos sobre el verdadero poder de YouTube como una de las plataformas más grandes de educación y democratización del contenido en el mundo. Exploramos cómo ha cambiado el juego para creadores, emprendedores y profesionales del bienestar: ya no se necesitan permisos, cámaras sofisticadas o grandes presupuestos para compartir un mensaje, hoy cualquiera puede crear impacto con un celular y una buena idea.Hablamos sobre la creciente demanda de contenidos de salud y bienestar, la importancia de crear miniaturas e intros que conecten sin perder la congruencia, y las múltiples formas de monetizar desde AdSense hasta productos digitales, brand deals y comunidades propias.Además, reflexionamos sobre los miedos y prejuicios que muchas veces nos impiden aprovechar estas herramientas, y cómo transformar la comunicación en YouTube en una vía poderosa para educar, inspirar y construir negocios sostenibles en la industria del Wellness.___________________________________________________Para saber más de The Wellness Business Lab consulta el sitio web aquí: wellnessbusinesslab.com, me encantará que formes parte de este ecosistema que impulsa proyectos conscientes y sostenibles. Además, te invito a conectarte en vivo a las próximas sesiones Wellness Talks¿Quieres conversar o tienes dudas? Escríbeme directamente a: vs@victorsaadia.com

Send us a textGrowing sales on Amazon starts with better conversion, and conversion starts with smart design. Main image quality, layout, and clarity directly impact how well listings convert and rank in search. Optimizing product visuals for mobile, including lifestyle shots and clear use cases, turns clicks into purchases. Understanding the customer avatar ensures the listing speaks to the right audience and drives consistent sales.If your CTR is low and conversion's flat, it's time to talk about your product images, let's fix that now: https://bit.ly/4jMZtxuGet instant FREE access to 300 proven Amazon tips and start solving problems faster today: https://bit.ly/4ft3s1w#AmazonSales #AmazonListing #CTRtips #EcommerceStrategy #ProductImagesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the crisis kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why CTR Is the Fastest Way to Grow on Amazon01:01 - How Main Image Affects Clicks and Sales02:41 - The Best Hack to Improve CTR03:58 - The Truth About High Conversion Rates05:29 - Underrated Ad Strategies Like DSP06:59 - Top Image Strategy That Helps Mobile Shoppers08:01 - Why Lifestyle Photos Matter in Product Listings09:30 - The Real Power of Customer Avatars11:12 - The Three-Step Framework to Understand Customers12:54 - Demand vs Co-Op Products: What Drives Design?----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03ClQRm0Instagram: https://hubs.ly/Q03ClSmD0Pinterest: https://hubs.ly/Q03ClVJt0Twitter: https://hubs.ly/Q03ClRNd0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03ClTjw0Apple Podcast: https://hubs.ly/Q03ClPSR0Spotify: https://hubs.ly/Q03ClLQ20Support the show

In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the explosion of generative engine optimisation, Daniel and Ciaran unpack the shifts happening across search, paid media, and SEO. This isn't just another roundup of shiny tools, this episode explores how to think strategically about the role of AI in search, the real impact on your organic performance, and the mindset required to stay ahead of the curve. What's Inside This Episode: AI Max Campaigns in Google Ads Discover how Google's new AI-powered campaign structure is changing the game. It's not just another bidding strategy, it's an integrated layer that leverages keywordless signals, context, and user behaviour across Google properties to personalise campaigns. Learn why separating these into siloed budgets might actually hinder performance and what you need to consider before rolling out. The Vanishing Organic Click While impressions are up, clicks are down. Daniel shares Target Internet's own data showing a drop in organic click-through rates and explains why Google's AI-generated answers, Reddit posts, and video content are pushing traditional organic listings further down the page. LLM Refs and the New SEO Frontier With AI overviews, ChatGPT, and other LLMs becoming key discovery engines, how do you make sure your brand shows up? The hosts explore LLMRefs, a tool that shows how different brands are ranking across major AI models, and reveal just how fragmented and competitive this new landscape is. Structured Data, Schema & the Knowledge Graph Daniel and Ciaran highlight the importance of schema markup and entity relationships in Google's Knowledge Graph, using tools like the Knowledge Graph Explorer to demonstrate how Google perceives your brand and its connections. If you're not surfacing in the right contexts, it could just be due to a missing link, literally. Search Engine Optimization ≠ Generative Engine Optimization The hosts challenge the idea that SEO principles remain unchanged in the world of AI. With so many variables, location, devices, user intent, history, and model-specific behavior, your approach needs to be more agile and nuanced than ever. Key Takeaways: Performance Max and AI Max are now core to Google Ads - understanding signals and context is essential Organic traffic is declining, but impressions may still rise - CTR is the new battleground You can't game the system anymore with a few smart keywords; LLMs require strong content, schema, and reputation The tools are out there - you just need to experiment, validate, and iterate Don't fall into the trap of “a little knowledge” - simplifying complex changes leads to bad decisions AI models aren't clairvoyant - you need to structure and declare your content clearly

8/25/25: Atty Joel Feldman: rent stabilization now! Megan Zinn w/ Jill Bialosky: "The End is the Beginning,” remembering her mom. Prof Amilcar Shabazz w/ artist Kay Douglas: "Antebellum" at Ctr for Peace through Culture. Amherst Town Mgr. Paul Bockelman & Health Dir Kiko Malin: opioids settlement funds & potholes.

8/25/25: Atty Joel Feldman: rent stabilization now! Megan Zinn w/ Jill Bialosky: "The End is the Beginning,” remembering her mom. Prof Amilcar Shabazz w/ artist Kay Douglas: "Antebellum" at Ctr for Peace through Culture. Amherst Town Mgr. Paul Bockelman & Health Dir Kiko Malin: opioids settlement funds & potholes.

8/25/25: Atty Joel Feldman: rent stabilization now! Megan Zinn w/ Jill Bialosky: "The End is the Beginning,” remembering her mom. Prof Amilcar Shabazz w/ artist Kay Douglas: "Antebellum" at Ctr for Peace through Culture. Amherst Town Mgr. Paul Bockelman & Health Dir Kiko Malin: opioids settlement funds & potholes.

8/25/25: Atty Joel Feldman: rent stabilization now! Megan Zinn w/ Jill Bialosky: "The End is the Beginning,” remembering her mom. Prof Amilcar Shabazz w/ artist Kay Douglas: "Antebellum" at Ctr for Peace through Culture. Amherst Town Mgr. Paul Bockelman & Health Dir Kiko Malin: opioids settlement funds & potholes.

In this JCO Article Insights episode, Dr. Joseph Matthew interviews authors Dr. Yang Zhang and Dr. Haiquan Chen about their recently published JCO article, "Phase III Study of Mediastinal Lymph Node Dissection for Ground Glass Opacity–Dominant Lung Adenocarcinoma" TRANSCRIPT Joseph Mathew: Welcome to the Journal of Clinical Oncology Article Insights episode for the August issue of the JCO. This is Joseph Mathew, editorial fellow for JCO, and today, it is my pleasure to have with us Dr. Haiquan Chen and Dr. Yang Zhang, authors of the recently published manuscript, "Phase 3 Study of Mediastinal Lymph Node Dissection for Ground-Glass Opacity-Dominant Lung Adenocarcinoma," which we will be discussing today. Dr. Chen is the Director of the Institute of Thoracic Oncology at Fudan University and the Chief of Thoracic Surgery at Fudan University Shanghai Cancer Center, where he is also the Head of Thoracic Oncology MDT and the Director of the Lung Cancer Center. Dr. Chen is a surgeon-scientist and a pioneer in developing individualized surgical strategies for early-stage non-small cell lung cancer. Dr. Zhang is a surgical oncologist and a member of the team which Dr. Chen leads at the Fudan University Shanghai Cancer Center. Welcome Dr. Chen and Dr. Zhang. Thank you very much for accepting our invitation and joining us today as part of this podcast episode. To summarize the salient points, this study presented the interim analysis of a multi-center, open-label, non-inferiority, randomized controlled trial investigating the necessity of systematic mediastinal lymph node dissection at the time of segmentectomy or lobectomy in patients with clinical stage T1N0M0 ground-glass opacity-dominant invasive lung adenocarcinoma, as defined by a consolidation-to-tumor ratio of 0.5 or less on thin-section computed tomography and a maximum tumor diameter of 3 cm or less. Eligible participants with intraoperatively confirmed invasive adenocarcinoma on frozen section analysis were randomized to either the systematic mediastinal lymph node dissection arm or to no mediastinal lymph node dissection. In the latter experimental group, mediastinal lymph nodes comprising the N2 nodal stations were not dissected, and the hilar nodes were variably addressed at the discretion of the operating surgeon. The primary endpoint of the trial was disease-free survival at 3 years. Secondary endpoints included perioperative outcomes, the status of lymph node metastasis in the systemic lymph node dissection arm, and 3-year overall survival. Before the trial reached its accrual target, a pre-planned interim safety analysis set for the time point when enrollment reached 300 patients was performed. It was noted that while none of the patients in either arm had nodal metastasis on postoperative pathological evaluation, lymph node dissection-related intraoperative and postoperative complications were more commonly observed in the systematic lymph node dissection arm, including one life-threatening episode of massive bleeding. Since this met the predefined criteria for trial termination, and in accordance with the principle of non-maleficence, further recruitment was stopped and the trial terminated. Although the 3-year disease-free survival and the overall survival for the enrolled patients were comparable, operative outcomes, including the duration of surgery, blood loss, chest tube duration, length of postoperative stay, and the rate of clinically significant complications, were significantly lower in the experimental arm compared with the systematic lymph node dissection group. The authors concluded that for well-selected patients, mediastinal nodal dissection could be omitted without adversely affecting oncological outcomes, representing a significant shift in current surgical practice, given that guidelines the world over recommend systematic lymph node dissection or sampling for all invasive lung cancers. In summary, this study addressed a clinically relevant question with regard to the extent of nodal dissection, especially in the light of recent evidence recommending less extensive parenchymal dissections for early-stage non-small cell lung cancer, with the findings suggesting that invasive lung adenocarcinoma associated with ground-glass opacities of consolidation-to-tumor ratio up to 0.5 was an excellent predictor of tumor biology, and in clinical T1N0M0 lesions, a reliable predictor of negative mediastinal lymph node involvement. So Dr. Chen and Dr. Zhang, could you tell us some more about what led you to do this research and the challenges which you faced while recruiting patients for this trial? Dr. Yang Zhang: Dr. Mathew, thank you for your summary. The current clinical guidelines recommend systematic lymph node dissection or sampling for every patient with early-stage lung cancer, regardless of their lymph node status. And in our clinical practice, we observe that this procedure causes a lot of surgical complications including chylothorax and recurrent laryngeal nerve injury. Furthermore, dissecting the tumor-draining lymph nodes actually may potentially damage the body's anti-tumor immunity. So, Dr. Chen proposed the concept of selective lymph node dissection, which we aimed to dissect the metastatic lymph nodes, while at the same time we try to preserve as many uninvolved lymph nodes as possible. So previously, we have conducted a series of retrospective studies to identify reliable predictors of nodal negative status in certain mediastinal zones, and we have performed a prospective observational phase 2 clinical trial to validate that the six criteria we proposed are 100% in predicting node-negative status. And this forms the basis for our phase 3 clinical trial. Dr. Haiquan Chen: This trial is only one of the series of trials. The meaning of this trial you already said. And for a long time, from the surgeon's point of view, we considered minimally invasive surgery. It minimizes the size of the incision and minimizes the number of the holes we made. So, the true and the high-impact of minimally invasive, we make a concept of minimal dissection, that means organ-level minimally invasive. So we proposed the concept of minimally invasive 3.0, that means minimal incision, minimal dissection (that means organ-level minimal), and systemic minimally invasive. So at first, we judged from the point of minimally invasive surgery. As long as immunotherapy is widely used in the clinical practice, we know immunotherapy, that means you use drugs to stimulate and activate the lymph node site. If we dissect all the metastatic lymph nodes, cut them out, how can we restimulate that lymph node site? So, from minimally invasive trauma and second, from the functional aspect, to try to save as many uninvolved lymph nodes as possible. Joseph Mathew: Thank you, Dr. Chen. That's a very interesting concept that you alluded to even in the discussion of this paper, as to the potential role of the non-metastatic lymph nodes as immune reservoirs. So, coming back to this paper, were there any challenges which you faced while recruiting patients for this trial? Dr. Haiquan Chen: The criteria is very clear. That means invasive adenocarcinoma, that means most of the centimeter is 3.0 centimeter and also CTR ratio less than 0.5. And we can see that, you know, we did study about that. Even the invasive component of the subsolid nodule, it's bigger than the solid part. That means even the pure GGO, we can find out that there's still some invasive component. From this point of view, pure GGO and subsolid GGO, from this part of invasive carcinoma, that means it's a special clinical subtype that we, from retrospective study and also prospective study, we find out this group of patients, there are no mediastinal lymph node metastasis. So I think it's very important for this kind of group that we can avoid doing the mediastinal lymph node dissection. And we can do organ-level minimally invasive surgery. And also, we try to keep the patient's immune function as normal as possible. Dr. Yang Zhang: Well, Dr. Mathew, we believe that the biggest challenge when we are enrolling these patients is that there needs to be a paradigm shift in the mind because systematic lymph node dissection has long been the standard of care. And some patients may misunderstand. Before the enrollment, we have to give them informed consent, but if the patient hears that they may be enrolled in the no-lymph-node-dissection group, they may feel that they do not receive radical, curative-intent surgery. So we believe, as Dr. Chen has said, after the release of our results, the no-lymph-node dissection may be incorporated in the future guideline for those patients without lymph node involvement, we can just omit the lymph node dissection. Joseph Mathew: The study described two pre-planned interim points during the course of subject enrollment when the data was analyzed. So Dr. Chen and Dr. Zhang, could you please explain a little more about these two interim points of analysis that were planned and the rationale behind it? Dr. Yang Zhang: When conducting this trial, we have two concerns. One is if there is any lymph node metastasis, there may be omission of metastatic lymph nodes not dissected in the no-lymph-node-dissection group. And there is another concern is that if all these lymph nodes are uninvolved, then dissecting these lymph nodes may cause life-threatening complications. So, we set the 150 interim analysis to ensure that there is no lymph node involvement in this group. And the other early termination criteria is set because if there is no lymph node involvement found in both groups, then a severe complication which is life-threatening is unacceptable because it threatens the patient's safety. Joseph Mathew: So, although you did briefly allude to in the paper, what was the basis for selecting DFS as the primary endpoint when the objective of this trial was to assess nodal involvement in this subset of tumors? Dr. Yang Zhang: Well, previously, we have done a series of retrospective studies and one prospective phase 2 trial. And in these studies, we have identified that GGO-dominant lung adenocarcinoma, even if it's invasive, it has no lymph node involvement. So this phase 3 trial was primarily designed to compare the survival outcomes. But as the trial went on, as Dr. Chen has concerns that if the patients have no lymph node metastasis at all, it may be unfair to dissect the lymph nodes for patients enrolled in the systematic lymph node dissection group. So there is one life-threatening complication that happens due to dissecting the lymph nodes and injury to the superior vena cava, which leads to massive bleeding. It is at this point that we decided to terminate this trial for patient safety concerns. Joseph Mathew: Yeah, that's a very fair point. So you made sure that the ethical considerations were kept intact. So another point was, there was a mention in the study of the historical data from your institution suggesting a 3-year disease-free survival of 96.6% for patients with clinical T1N0M0 ground-glass opacity-dominant invasive lung adenocarcinoma. So could you please elaborate on the patterns of recurrence which you noted for this group of patients who had developed a recurrence? Dr. Haiquan Chen: Yeah, I think over 90% 3-year DFS, that's the least. From our retrospective data for this kind of group of patients, their DFS is so good. To the best of my knowledge, almost 100%. So this is very conservative, 94, 90% is very conservative. I think the trial eventually would have been positive. It's a special clinical subtype, even for invasive adenocarcinoma, their prognosis is much better than the other type of invasive adenocarcinoma. Joseph Mathew: So this question may be slightly outside the purview of this study, but in your clinical practice, would you advocate either segmentectomy or lobectomy for all patients meeting the trial criteria, that is, lesions measuring 3 cm or less with a CTR of up to 0.5? Or is there a subgroup of patients you would recommend a wedge dissection for? Dr. Haiquan Chen: I think CTR ratio is one parameter and also the location is another very important parameter. So we put it together to make a decision, the patient should do a lobectomy or segmentectomy. Even for an ongoing trial, for even the patient, invasive adenocarcinoma, we can do in the right location, even wedge, it can achieve enough negative margin in the ongoing trial to verify the comparable result for the patient, we can do the wedge dissection. So not just the CTR ratio, that's not the only parameter to make a decision on what kind of procedure we'll do. Joseph Mathew: Yeah, great point, Dr. Chen. So from my perspective, this study was a well-designed, randomized control trial based on a relevant and clinically valid research question. So what, in your opinion, are the main strong points of this study? Dr. Yang Zhang: We believe that this study represents the first randomized clinical trial published, yet, regarding the topic of selective lymph node dissection. It basically offers the highest level of evidence. We believe our results should be incorporated in the future clinical guideline. Joseph Mathew: Given the increasing incidence of these lesions, I think it was- a randomized control trial in this arena was much awaited. And the other point is that GGO-dominant lung adenocarcinomas, the specific clinical guidelines are not very clear. So I think your study brought out that lymph node dissection for these tumors which satisfy the eligibility criteria could be omitted safely. Important consideration here is that the conclusions of the trial were based on an interim analysis, and this analysis was not planned for an early assessment of the primary endpoint. In other words, the study was not adequately powered to detect a significant difference in DFS at 3 years. So Dr. Chen and Dr. Zhang, what do you perceive are the most important limitations of this study which you feel should be addressed in future research? Dr. Haiquan Chen: So the surgery now is more individualized. I think the surgery from the last two decades, from the maximum tolerable intervention to minimum effective treatment, there's a big shift. So I think that the consensus, we can preserve normal lung parenchyma as much as possible. For the lymph nodes, I think that the big shift, we should shift it to keep as many as uninvolved lymph nodes as possible. So that's very important, not just to reduce the intraoperative trauma, but also to keep the immune environment as normal as possible. Joseph Mathew: Another point was the limited long-term follow-up data to determine the actual impact of omitting lymph node dissection on local-regional disease control. So is any future follow-up planned to assess the long-term survival outcomes for the 302 patients which were enrolled in this trial? Dr. Haiquan Chen: Yeah, I think that's very important for us. This trial we terminated just because if we keep the trial going, it's unfair for the mediastinal lymph node dissection group. We tried to just stop here, and we shifted to the single-arm trial. So, 2 or 3 years, this trial and another trial, they will give our final result to demonstrate more if selective mediastinal lymph nodes have a better result than ever before. And we will support the mediastinal lymph node dissection. That's one way. And the American College just asked me, how can we put this policy into clinical practice in the United States? Because most of the patients they meet have solid tumors. So we have another trial, try to figure out how we can make sure before and intraoperative the lymph node status is negative or positive, and then we can solve that problem and put this policy into clinical practice in the Western society. Joseph Mathew: Great. So that would be something we should all be looking forward to. So, this brings me to the final point of discussion on future research in this field. Dr. Chen, you commented in the paper that future studies should focus on improving the reproducibility of CTR evaluation. What are your thoughts on this subject? Dr. Haiquan Chen: The CTR ratio, the concept from the JCOG 0201, just a concept from that prospective study, the phase 2 study, only subgroup analysis they give the concept of CTR ratio and the diameter. How can we reproduce? In our group and also I believe in Japan and in China, in Korea, and in our daily practice, I think CTR ratio is not a big issue. There are two very important things. One, you make sure the CTR ratio, not in a common CAT scan, but in a high-resolution CAT scan. So the imaging, that's the first thing. And the second, not from the single section and a two or three section, you make sure that your calculation is accurate. That's not just the single section, you make sure that you got the conclusion, the CTR ratio is the same number. We make sure that totally we, from the top to the bottom of the whole lesion, we make sure that the CTR ratio is accurate. Joseph Mathew: Thank you, Dr. Chen. I think that would involve training our radiologists also to be aware of the CTR ratio and how it should be interpreted. So another very interesting concept which you had alluded to in the discussion was the potential role of non-metastatic lymph nodes as immune reservoirs. So how do you think we could preserve these nodes and do you think sentinel node biopsies would play a role in future? Dr. Yang Zhang: Actually, Dr. Chen has also led some basic research on this topic. We are investigating the immunological role of the tumor-draining lymph nodes. And our preliminary results have already shown that the tumor-draining lymph nodes of lung cancer, especially those uninvolved lymph nodes, have a vital role in the anti-tumor immunity and also effective response to the current anti-PD-1 immunotherapy. In the future, we believe that by incorporating our clinical evidence and those findings from our basic research, we will be able to provide very strong rationale to support selective lymph node dissection. Joseph Mathew: So lastly, what are the questions that still remain to be answered and what do you perceive as the next step in this field? Dr. Haiquan Chen: I think for the lung cancer surgery, especially for the cT1N0M0, they are more individualized. We can, based on the patient, the location, the CTR ratio, we can do wedge dissection, or segmentectomy, or lobectomy. For the lymph node dissection, we can do no mediastinal lymph node dissection or selective, only to dissect the positive one, or we have to do the systemic mediastinal lymph node dissection. So we can see there are too many combinations. So in the near future, for the surgery perspective, we have it more individualized. In the future, we just try to make sure we do not cut as many as possible. We just make sure that we can avoid over-diagnosis or overtreatment or over-dissected. I think that in the near future, that goal will come true. Joseph Mathew: That's a great point, Dr. Chen. So that would be something also for the thoracic oncology community to work towards. This wraps up today's episode of JCO Article Insights. Dr. Chen and Dr. Zhang, thank you very much for taking the time to join us today in what has been a very insightful session. Dr. Haiquan Chen: Thank you. Dr. Yang Zhang: Thanks. Joseph Mathew: To our audience, thank you for listening. Please stay tuned for more interviews and articles, summaries, and be sure to leave us your comments and ratings. For more podcasts and episodes from ASCO, please visit asco.org/podcasts. The purpose of this podcast is to educate and to inform. This is not a substitute for professional medical care and is not intended for use in the diagnosis or treatment of individual conditions. Guests on this podcast express their own opinions, experience, and conclusions. Guest statements on the podcast do not express the opinions of ASCO. The mention of any product, service, organization, activity, or therapy should not be construed as an ASCO endorsement.

Send us a textSellers are now able to control audience bid adjustments in a way that protects their brand traffic. With these new campaign settings, you can focus on people who already bought from you, keeping them from switching to competitors. This targeting method supports higher conversion rates and builds retention using past customer behavior.Losing loyal buyers to cheaper ads?Let's rebuild your ad game with a focused strategy, book a call: https://bit.ly/4jMZtxu#AmazonAds #RetargetingStrategy #BrandedCampaigns #AmazonMarketing #FBAAdvertisingWatch these videos YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Why Competitors Are Taking Your Buyers00:16 - How Audience Bid Adjustments Help With Retargeting00:45 - Setting Bid Adjustments in Self-Campaigns01:26 - Targeting Past Customers With Precision02:00 - Using Audiences to Control CPC and Retention02:42 - Why Sellers Should Start Using This Right Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textCPC, CPL, CTR, CPM… confused yet? You're not alone. Most business owners are tired of data nerds throwing around acronyms that don't actually explain if their ads are making money.In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable. No fluff. No buzzwords. Just the truth.Here's what we cover: What impressions actually mean (and when they don't matter) The click-through rate benchmarks that separate good ads from bad ones Cost-per-click: what's normal, what's not, and how competition drives it up Conversion rates—and why anything below 5% is a red flag The cost-per-lead number that tells you instantly if you're making money or burning itIf you've ever felt overwhelmed by marketing reports that sound like Charlie Brown's teacher, this episode is your shortcut to clarity.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram:   / frankandmavenmarketing  TikTok:   / frankandmaven  Twitter:   / frankandmaven  LinkedIn:   / frank-and-maven  Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Your meta titles and descriptions can make or break whether someone clicks your site or your competitor's. In this episode, we share advanced, unorthodox ways to write them so they stand out, boost clicks, and drive more local leads. You'll also get powerful ChatGPT prompts to help you create high-performing titles and descriptions in minutes.ChatGPT Prompts for Better Local SEO Meta Titles & DescriptionsTarget ClicksWrite 10 meta titles for a [business type] in [city] that boost CTR using urgency, benefits, and trust.Power WordsCreate 8 meta titles with persuasive words, front-load the best hook, length can exceed 60 characters.Unique TitlesFor these services [list] in [city], write unique titles with the service, city, and a benefit.Add a CTAWrite 5 meta descriptions with a friendly CTA like "Call now" or "Book today."A/B Test VariationsGive me 5 variations of this meta title: [title], each with a different hook or benefit.Social ProofWrite 5 meta titles that include review counts, years in business, or awards.About Adam Duran, Local SEO Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, website design ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Jamie also is the creator and panel expert of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Straight-Talk Solar Cast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Send us a textIn this video, Steven Pope shares 100 practical Amazon selling tips covering SEO, PPC, CTR, A+ content, brand registry, product launches, and more. Each section is filled with actionable insights to improve product ranking, increase clicks, and boost conversion rates. Learn strategies that sellers use daily to maintain listing health, manage inventory effectively, and drive long-term growth on Amazon.Feel like you already know this and need something more advanced? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Overview of 100 Amazon Tips00:31 - SEO: Structuring Titles for Keyword Ranking01:36 - Targeting High-Value Keywords in Titles and Images02:34 - Using SEO Phases for Incremental Ranking04:48 - Backend Keywords and Phased Targeting Rules05:54 - Four Phases of Amazon SEO Strategy06:37 - PPC Basics and Budget Allocation for New Sellers08:23 - Launching PPC Campaigns the Smart Way09:44 - Why Auto and Broad Match Should Dominate Your Budget11:50 - Campaign Optimization Without Starting Over12:54 - Adjusting PPC for New Sellers vs Established Brands14:22 - Effective Product Targeting Strategies15:01 - High-Converting Amazon Ad Formats in 202516:58 - CTR Hacks to Triple Clicks Overnight18:39 - Using Keywords and Packaging to Increase Clickthrough Rate20:01 - A+ Content Design and SEO Optimization21:14 - Targeting Specific Customer Avatars for Higher Conversions22:53 - Steps to Launching a Product on Amazon24:12 - Dynamic Pricing for Increased Traffic25:00 - Brand Registry: Protecting and Controlling Listings26:49 - Getting Trademarks Approved Faster28:42 - Choosing Strong Brand Names30:10 - Maintaining Listing Health and Avoiding Suppressions31:36 - Niche Research and Packaging Adjustments for Multiple Audiences32:49 - Bundling Strategies to Increase Perceived Value34:03 - Main Image Optimization for SEO and CTR35:30 - Image Testing and Readability Tips36:30 - Using Inserts and Service to Reduce Returns38:09 - Monitoring NCX Reports and Managing Negative Reviews40:38 - Common Review Manipulation Tactics to Avoid40:44 - Amazon Logistics Advantages and Stockout Prevention42:00 - Choosing the Right Fulfillment Strategy44:18 - Brand Store Optimization for Search Visibility46:55 - Closing Remarks and Additional Resources-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHSupport the show

Send us a textPhrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.Get clarity on when to choose phrase match and stop wasting ad spend. Book a strategy call with us: https://hubs.ly/Q03C0VhB0#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://hubs.ly/Q03C0XPq0Why Turning Off Ads Kills Sales and Rankings on Amazon https://hubs.ly/Q03C0X5C0-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://hubs.ly/Q03C0VfK0Want more clicks? Check out our CTR service to make your listings stand out: https://hubs.ly/Q03C0RVv0Download the Crisis Kit now, because waiting until it's too late isn't a strategy: https://hubs.ly/Q03C0VgF0Timestamps00:00 - What Phrase Match Actually Means00:26 - Comparing Phrase, Broad, and Exact Match01:19 - Real Keyword Example: Blue Balloons02:27 - When Phrase Match Outperforms Broad03:00 - Should You Run Phrase and Exact Together?04:45 - Keyword Count for Launch Campaigns05:50 - Keyword Placement in Listings for SEO06:35 - How to Adjust Bids Based on Keyword Rank07:15 - Competitor Keywords: What to Use and Why08:12 - When to Avoid Branded Terms in Listings----------------------------------------------Follow us:LinkedIn: https://hubs.ly/Q03C0S6q0Instagram: https://hubs.ly/Q03C0TDF0Pinterest: https://hubs.ly/Q03C0T6M0Twitter: https://hubs.ly/Q03C0PYY0Subscribe to the My Amazon Guy podcast: https://hubs.ly/Q03C0R6J0Apple Podcast: https://hubs.ly/Q03C0TBL0Spotify: https://hubs.ly/Q03C0P9_0Support the show

Send us a textSpanish keywords can help sellers rank higher and reach more buyers on Amazon. Using these terms in alt text and backend fields improves visibility with Spanish-speaking customers. Amazon's algorithm supports multilingual input, but clear product signals in both English and Spanish drive stronger performance.Book a call now and find out how Spanish keywords can bring in the customers you're missing: https://bit.ly/4jMZtxuWatch these videos on Youtube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Download our free SEO Tool Kit: https://bit.ly/457zjSlWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Why Most Sellers Don't Target Spanish Keywords00:43 - Spanish-Speaking Audience Size in the U.S.01:11 - How Amazon Understands Spanish Keywords01:44 - Testing Spanish Search Terms on Amazon03:14 - Where to Add Spanish Keywords in Listings04:19 - Improve SEO and Ads by Using Spanish Terms----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThis PPC campaign strategy targets specific competitor ASINs while layering in Amazon's audience segmentation. By focusing on high intent shoppers already primed to purchase, sellers can take market share without inflating bids. Dynamic bidding and product-level targeting allow for better conversion rates and lower wasted ad spend.Want your ads in front of shoppers ready to buy from your competitors? Let's set that up! Schedule a free call: https://bit.ly/4jMZtxu#AmazonPPC #CompetitorTargeting #AmazonAds #FBAadvertising #AmazonStrategyWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Setting Up for Market Share Capture00:28 - Why Manual Product Targeting Matters01:12 - Selecting Competitor ASINs for Targeting01:52 - How Bid Strategy Affects Spend and Visibility02:34 - The Role of Audience Targeting in Amazon PPC03:29 - Understanding Amazon's Funnel: Awareness to Purchase04:16 - How Audience Groups Like High Likelihood to Purchase Work05:20 - Setting Bid Adjustments and Daily Budgets06:09 - Recap of Full Competitor Campaign Setup06:54 - Final Tips for High Converting PPC Strategy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) across LATAM, and how partnerships like LG are redefining attention metrics. They also dive into market-specific buying behavior, cultural preferences in ad formats, and the challenge of measuring outcomes beyond CTR. If you're curious about how CTV is scaling in LATAM—and what global marketers can learn from it—this episode is packed with insight.    

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SEO expert Greg Gifford and the EDGE team dissect the latest digital marketing headlines, exposing the flaws behind flashy AI stats, CTR doom-and-gloom, and Google's evolving local business verifications, all while dodging shady review extortionists (and some Coldplay memes). The crew calls out shaky survey methodologies and sample sets that would make any statistician cringe. Discover why that 32% drop in Google's top CTR may be missing more context than your cousin's Facebook rants, and why local businesses should give side-eye to Google's new AI-calling feature that threatens to turn bespoke service into a commodity. And if you've been targeted by one-star review scams, Greg's got some no-nonsense advice for fighting back – armed with screenshots, not dessert bribes. Spoiler alert: If your restaurant is handing out free tiramisu for reviews, you might be breaking federal law (and Greg will rant accordingly). Plus, why the latest batch of buzzword acronyms just muddies the digital waters for businesses already struggling to keep up. Listen in and join in the fun in Local News on the EDGE! News from the EDGE: [00:06:20] 43% of consumers now use AI tools daily: Report [00:14:10] Google CTRs Drop 32% For Top Result After AI Overview Rollout [00:21:05] EDGE of the Web Sponsor: Site Strategics Local SEO News Segment: [00:22:20] Google Business Profile Appeal Tool Now Shows Rejection Reasons [00:28:45] Google Search Can Now Call Local Businesses Using AI [00:44:01] EDGE of the Web Sponsor: WAIKAY [00:45:11] 1-star review attacks plague restaurants on Google [00:52:56] SEO vs GEO vs AIO: WTF? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks WAIKAY https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @GregGifford X: @TheMann00 X: @EDGEWebRadio

Send us a textAmazon ads often show hidden spend across low-performing keywords and neglected auto targets. Filtering by year-to-date and using high ACoS and zero-order settings can expose costly ad waste. Optimizing campaigns by cutting high-spend, no-sale terms improves performance and protects your budget.Fix the ad leaks before they drain your Q4 profit margin. Book a call with us: https://bit.ly/4jMZtxu#AmazonAds  #EcommerceAdvertising #AmazonPPCStrategy #ACoSOptimizationWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - The Hidden Cost in Your Amazon Ads00:30 - Why Low-Click Targets Add Up01:05 - Finding Wasted Spend in Campaign Manager01:26 - Using Year-to-Date Filters for Better Data02:08 - Catching High ACoS Targets Quickly03:17 - Auto Campaigns and Bad Substitutes03:46 - No-Sale Targets That Drain Spend04:19 - High Clicks, No Orders: Time to Cut04:42 - Should You Lower Bids or Turn Off?04:56 - Share Your PPC Wins or Struggles----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon ads often show hidden spend across low-performing keywords and neglected auto targets. Filtering by year-to-date and using high ACoS and zero-order settings can expose costly ad waste. Optimizing campaigns by cutting high-spend, no-sale terms improves performance and protects your budget.Fix the ad leaks before they drain your Q4 profit margin. Book a call with us: https://bit.ly/4jMZtxu#AmazonAds  #EcommerceAdvertising #AmazonPPCStrategy #ACoSOptimizationWatch these videos YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - The Hidden Cost in Your Amazon Ads00:30 - Why Low-Click Targets Add Up01:05 - Finding Wasted Spend in Campaign Manager01:26 - Using Year-to-Date Filters for Better Data02:08 - Catching High ACoS Targets Quickly03:17 - Auto Campaigns and Bad Substitutes03:46 - No-Sale Targets That Drain Spend04:19 - High Clicks, No Orders: Time to Cut04:42 - Should You Lower Bids or Turn Off?04:56 - Share Your PPC Wins or Struggles----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This week on Chasin' the Racin' podcast, Joe Akroyd & Josh Corner are joined in the trailer by Tarran Mackenzie after his recent parting with Petronas. He discusses winning the BSB championship, the move to the world scene and divulges some info on the spilt with his WSBK team ahead of his home round. Enjoy - CTR x   Powered by OMG Racing       Supported by JCT Truck and Trailer Rental and Lucky Day Competitions     Lucky Day are one of the biggest competition companies in the UK and have an amazing range of prizes up for grab every week! Check them out: https://www.luckydaycompetitions.com/     If you're interested in sponsoring an episode of the podcast, please don't hesitate to get in touch via email to chasintheracin@outlook.com         ------------         We have a full range of merchandise as well as Alan Carter's and Ian Simpson's Autobiography's over on our website: https://chasintheracin.myshopify.com           CTR Patreon Page: https://patreon.com/MotorbikePod?utm_...          -------------           SOCIALS:         Instagram: @chasintheracinpod         Facebook: Chasin' The Racin' Podcast         X: @motorbikepod

Send us a textHave you ever wondered why some home service companies thrive while others struggle despite similar services and prices? The secret lies in something deceptively simple yet profoundly powerful: brand reputation.In this eye-opening episode, Crystal breaks down why brand reputation consistently outperforms quick-win marketing tactics for HVAC, plumbing, electrical, roofing, and pest control companies. She shares her firsthand experience working with family businesses in these industries and reveals the crucial mindset shift needed to build lasting success."Dig your well before you're thirsty" becomes the rallying cry for service companies who understand that customers make emotional, not logical decisions during emergencies. When water is flooding the house or the AC dies during a heatwave, homeowners don't methodically research fifteen companies—they call the one name they trust.Crystal provides a practical three-part framework for building this trust: crafting an authentic, unique brand that resonates emotionally; being present in your community before customers need you; and ensuring your customer experience matches your brand promise. Through colorful examples and tough-love advice, she illustrates how seemingly small details—from truck appearance to CSR phone manner—either reinforce or undermine your brand's foundation.The episode challenges service company owners to look beyond metrics like CTR and CTA to focus first on creating a memorable brand experience. As Crystal bluntly puts it, "Most of y'all, you ain't even got a cake. You're icing like my little kids do when I volunteer in church."Whether you're just starting your service company or looking to elevate an established business, this episode provides both the strategic vision and tactical steps to build a brand that customers instinctively turn to when emergencies strike. Ready to transform your marketing approach and create raving fans? This episode is your blueprint.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the secret behind TikTok Shop's explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America's top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:Why TikTok Shop Is More Than “Just” SalesDiscover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.See real-world examples of the “halo effect” in action: even if someone doesn't check out through TikTok Shop, that first touch sends them to purchase everywhere else.The $250K “Small Creator” Case StudyLearn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.Jordan's 8-Step Full-Funnel FrameworkSeed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.Each step is packed with tactical “playbook” advice you can implement today.Insider Tactics to Find, Nurture & Reward Unicorn CreatorsWhere to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.Bonus: Co-Branded Creator FunnelsSee how to build dedicated landing pages featuring your top creators' UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that's currently crushing ROAS for multiple brands.Whether you're an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.

When you turn a prospect into a customer, are you delivering and getting the most value you can? A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don't know what to say or how to say it. Our very special guest today aims to change all that. She's Evelina Kagonovitch, and she has gotten big numbers that should make you sit up and pay attention: a 64% average open rate on win-back email campaign for marketing agency A 7.6% increase in article views over the last 90 days for personal brand A 20-30% average open rate on weekly marketing emails for marketing agency A 5% CTR on ads for local soccer academy business How does she do it? That's what we'll find out today. She's formally trained as a fashion designer, and has had experience as a freelance writer for magazines and digital publications. When covid struck, whe found herself in Melbourne Australia, stuck in the house under what she says was the worst lockdown protocol in the world. So to make the best of a bad situation, she dove into the world of digital marketing and her marketing career really started to blossom. Evelina likes sharing how she merges creativity with strategy, and why she believes email is the ultimate “business insurance” for any company or freelancer. Today she's going to tell us about her profitable approach to welcome strategies. But first, I'm going to tell you that Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. You've had a lot of success with welcome email sequences for new subscribers that lead to sales. Could you describe one you've built? 2. What are the three most important rules you have when you put together a sequence like this? 3. What are the worst mistakes you see in welcome sequences that don't work? 4. When you're writing a single email in a welcome sequence, what advice would you give someone who's never done a welcome sequence before? 5. What was the most surprising reaction you've ever gotten to an email in a welcome sequence? 6. What advice would you give about subject lines and preview text? Could you give a couple of negative and positive examples? 7. Can you recommend any resources for people to learn more about putting together effective welcome sequences? Website: https://www.evelinakreative.com/ LinkedIn: Evelina Kagan https://www.linkedin.com/in/evelinakreative/https://www.linkedin.com/in/evelinakreative/ Instagram: @evelinakreative https://www.instagram.com/evelinakreative/ Free email subject line swipe file: Downloadable PDF Free how to hire a copywriter guide: Downloadable PDF Download.

Send us a textMost brands slow their growth by ignoring small updates that affect Amazon rankings. Frequent listing changes, better copy, and consistent backend updates lead to more traffic and sales.Ready to fix what's holding your growth? Book a strategy call with experts now: https://bit.ly/4jMZtxu#AmazonSEO #AmazonSellers #EcommerceGrowth #SEOTips #amazonlisting Watch these videos on YouTube:Rank smarter, spend less - Effective Amazon SEO from Experts! https://www.youtube.com/watch?v=60NO-cyMRxQ&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8What Really Works for Amazon SEO in 2025 https://www.youtube.com/watch?v=E_WmQJXeg0k&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=9-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7Missing updates could be killing your growth. Grab the SEO guide and fix your listings today: https://bit.ly/457zjSlTimestamps00:00 - How to push brands to the next level00:24 - Cash flow and profitability for Amazon SMBs00:50 - Improving AOV with PPC and listing optimizations01:15 - Misconceptions about Amazon SEO01:33 - Why SEO updates must happen more often02:20 - SEO affects ranking through CTR and conversions02:50 - Why many brands fail to grow organically03:00 - How My Amazon Guy helps sellers scale----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak