Podcasts about ctr

Apply to Work With Tier 11: https://www.tiereleven.com/apply-nowAre you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three-part series on why turning off Meta's conversion obsession is the smartest move you can make right now.John Moran walks us through a real case study where individual category campaigns, feeder strategy, and engagement metrics drove an 80% lift in new customers. We unpack why hook rate, CTR, and directional signals matter more than platform-reported conversions, and how Shopify and blended nCAC become the real source of truth.We also connect the dots between Meta and Google in a way most marketers completely miss. You'll hear how improved Meta creative reduced Google spend by 20% while increasing total new customers by 37%. And if you want proof that Meta is a top-of-funnel growth engine and not an attribution tool, this episode lays it out step by step.In This Episode:- Why should not pause winning ads- Hook rate & outbound CTR benchmarks- Example of benchmarking with nCAC- Amazon, Google, and Meta sales overlap- Case study: Meta's impact on Google resultsMentioned in the Episode:Previous Episodes On Why You Should Not Pause Ads: https://www.youtube.com/@perpetual_trafficTier 11's nCAC: https://www.tiereleven.com/ncacTier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram -

My guest today is someone who is no stranger to the front of the field. A perennial podium finisher as a professional mountain biker, and over the past decade-plus one of the most accomplished ultra-endurance cyclists on the planet, he has first-place finishes at the Tour Divide, AZT, CTR, and many many more. The truth is, I'd need to create an entirely new podcast series to fully unpack the range, depth, and longevity of his career as a lifelong cyclist. For that reason, he's a man who truly needs no introduction: Kurt Refsnider. Most recently, Kurt became the first person to ride the 5,000-plus-mile Orogenesis Route -- a project more than a decade in the making, shaped by many contributors over the years. Like the Great Divide Mountain Bike Route, the Orogenesis Route traverses North America from the Canadian border to the Mexican border, but it instead features as much singletrack as they can pack in - 50% of the route is singletrack. And when it reaches the border, the route doesn't stop. It intercepts and continues down the Baja Divide, one of the most iconic bikepacking routes in the world. This was no small undertaking. Not only was this Kurt's biggest bikepacking trip to date, but he was also the first person to put bike tires on large portions of the route—sections that had only been scouted digitally and pieced together through community knowledge. Inevitably, that meant running into real roadblocks. This wasn't just a bikepacking trip; it was a true bike adventure. I can think of no one more qualified to take on a project of this scale, both physically and mentally, than Kurt. It was an absolute pleasure to have him back on the podcast. He's a true OG and a legend in the sport for very good reason. And beyond all the accolades, he's simply a genuinely kind and thoughtful human being. The Bikes or Death Podcast is Presented by Old Man Mountain To support this work: www.Patreon.com/bikesordeath Kurt's website: https://www.ultramtb.net/ Orogenesis Collective: https://orogenesiscollective.org/    

For Topic Tuesday, the guys are asked if you can turn someone into a car enthusiast? Namely, family members. But what about your friends? They help Aron Q in Toronto decide if swapping a 911 for a CTR is a good move. Then, Mike B in Washington wonders what $12k SUV is good for him? Audience questions ask the guys' thoughts on where they would consider living, what's their least-favorite performance add-on, and Track/Daily/Crush returns! Audio-only MP3 is available on Spotify, Apple Podcasts and 10 other platforms. Look for us on Tuesdays if you'd like to watch us debate, disagree and then go drive again! 00:00 - Intro 01:37 - Longbow Motors Configurator Is Live 04:56 - Toyota Officially States The MR2 Is Coming 08:25 - How Many People Are Buying Manuals? 16:09 - Topic Tuesday: Can You Turn Someone Into A Car Enthusiast? 41:59 - EDD Adventures & HOD Track Events 46:08 - Car Debate #1: Swap 911 For CTR? 1:01:36 - Car Debate #2: What's Good At $12K? 1:11:32 - Car Conclusion #1: Discovering The Audi E-Tron GT 1:15:00 - Car Conclusion #2: A Massive Enthusiast Jump 1:16:16 - Audience Questions On Social Media Rate and review us on Apple Podcasts, and subscribe to our two YouTube channels. Write to us your Topic Tuesdays, Car Conclusions and those great Car Debates at everydaydrivertv@gmail.com or everydaydriver.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest: Zachiary Kuper – Owner, SNK Construction & RemodelingGuest Links: Website: https://skroofingandconstruction.com This episode dives deep into advanced DIY roofing SEO strategies that go far beyond basic meta titles and keyword research, using real-world execution from a roofing website with one of the strongest organic footprints in the industry. It breaks down how Zachiary Kuper built long-term search authority through consistent, field-driven content creation, why answering highly technical homeowner questions compounds trust and rankings simultaneously, and how real jobsite scenarios translate into high-performing blog content. The episode explores advanced keyword research methods rooted in homeowner pain points, inspection conversations, and technical roofing problems rather than relying solely on third-party SEO tools. It explains how internal linking, topical siloing, and location-based service pages work together to strengthen relevance, how to identify striking-distance keywords with real purchase intent, and why local intent terms often outperform higher-volume national keywords. The discussion also unpacks backlink strategy at an advanced level, including anchor text ratios, brand-link cushioning, guest posts versus link inserts, niche directories, and when higher-risk tactics like expired domains may or may not make sense. It further examines why updating top-performing pages annually, adding original diagrams and jobsite photos, and optimizing image naming and alt text unlock additional traffic from both search and image results. The episode closes by covering Google Business Profile optimization, the real impact of photos and reviews, common myths around geo-tagging and CTR manipulation, and why disciplined execution of fundamentals over time consistently outperforms shortcuts.

Send us a textThis video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.What's the worst Amazon seller tip you've ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon's Latest Seller Tips Reviewed00:30 - Launching a New Product: Worth Following?01:20 - Selection Success Guide: Useful or Not?01:50 - Free Launch Tools and Guides for Sellers02:20 - Generating Early Reviews—Does It Really Help?03:00 - The Truth About Amazon Vine Ratings03:45 - Listing Optimization That Actually Matters04:35 - CTR and Why It Drives Real Sales05:10 - “Stay Proactive” Advice—Not Really a Tip06:00 - Amazon and Off-Platform Engagement Explained07:00 - Using Amazon Tools for Smarter Decisions08:15 - Final Thoughts: What Sellers Should Focus on in 202609:05 - Brand Growth, Segmentation, and What's Coming Next________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAuto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shortsGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/QnFLe3mxMU4We challenge the old “post daily” rule and show how consistency is really about a clear through line, smarter seasons, and data‑driven bets. We share tools and tactics to bridge shorts and longs, republish with better hooks, and craft vlogs that lead with emotion.• redefining consistency as content identity not calendar pressure• starting with many imperfect videos to learn faster• using seasons and pauses to prevent burnout• reading analytics: CTR, AVD, related‑video traffic• idea generation with the Feed and outlier analysis• funding high‑effort videos with data confidence• accepting shorts and longs rarely win equally• re‑editing and republishing early underperformers• packaging vlogs around intention, stakes and feeling• building community content alongside main value videosLeave us a comment below with your current upload schedule. Hit that subscribe button. If you're listening to audio, leave us five stars, only five stars.

This week, our co-hosts come together for the first time in 2026 to catch up in true CTR fashion. Rumour mill gossip, what the lads have been up to & their plans for this year and previewing BSB, WSBK, MotoGP and Road Racing to truly try & fill the motorcycle racing void that is currently taking over off season life - there is a lot to digest!   We also wanted to use this episode, with the boys back together, to share the news that Dom won't be returning to the pod in 2026. As a team, we only received confirmation after our last recording, following some time waiting to hear back from him, and felt it was important to keep you all in the loop. It was clearly a difficult decision for Dom, but we respect his reasons and wish him nothing but the best for the season ahead.   It's been an incredible journey with CTR so far, and the rest of the lads, along with the Rouse family, remain focused on carrying forward Chrissy's legacy in the only way we know how. The only constant in life is change and we hope this leads the pod in a fresh direction with these lads flying the flag whilst staying true to CTR's core.   Supported by JCT Truck and Trailer Rental     We have many sponsorship options available and a brand new brochure for 2026 outlining all commercial opportunities  - please email chasintheracin@outlook.com if you're interested.   If you're interested in sponsoring an episode of the podcast, please don't hesitate to get in touch via email to chasintheracin@outlook.com           ------------           We have a full range of merchandise as well as Alan Carter's and Ian Simpson's Autobiography's over on our website: https://chasintheracin.myshopify.com           CTR Patreon Page: https://patreon.com/MotorbikePod?utm_...             -------------             SOCIALS:           Instagram: @chasintheracinpod           Facebook: Chasin' The Racin' Podcast           X: @motorbikepod

Épisode 1423 : BeReal fait la cour aux marques et aux créateursBeReal continue de défendre une promesse très différente des géants du social. Là où Instagram et TikTok valorisent l'esthétique et l'optimisation algorithmique, BeReal joue la carte du “moment brut”. Instantanéité. Transparence. Une mécanique qui vise l'engagement plutôt que la mise en scène.40 millions d'utilisateurs actifs mensuels dans le monde. Environ 5 millions en France. Une audience à 70% Gen Z (18-27 ans).Mais le tableau n'est pas parfait. Entre 2023 et 2025, BeReal aurait perdu 30 millions d'utilisateurs. En 2026, BeReal contre attaque et sort une opération séduction sur mesure poru les créateurs et des marques.—Be Real propose un programme créateurs ambitieuxLe programme créateurs a été lancé en septembre 2025. Il est devenu le pilier de la relance en France. BeReal annonce déjà plus de 300 créateurs actifs sur le territoire, et plus de 1 000 à l'international. Ambition : atteindre 1 000 créateurs en France d'ici fin 2026.Inoxtag est sur BeRealBeReal a publié un communiqué annonçant l'arrivée d'Inoxtag, en expliquant qu'il rejoint les créateurs déjà présents dans le programme créateurs (Djilsi, Maxime Biaggi, Noholito, etc.).Inoxtag lui‑même explique qu'il compte poster “tous les jours, en mode naturel, sans make up”, discours parfaitement aligné avec la narrative officielle BeReal. Publiquement aucun deal financier a été annoncé, mais nul doit qu'Inoxtag constitue une vitrine parfaite pour la plateforme.-D'une manière plus général, la plateforme recrute des créateurs. Mais surtout, des créateurs capables d'adopter les codes BeReal. Pas de copier-coller TikTok. Pas de “repack” Instagram.Le deal implicite : moins de production, plus d'engagementBeReal vend aux créateurs une promesse chiffrée : un engagement 5 fois supérieur à celui observé sur d'autres plateformes. Dans une logique de fatigue algorithmique, c'est un argument massif.Pour un créateur, l'intérêt est triple.Côté marques, BeReal muscle son jeu sur le publicitaireDe zéro revenu à une régie structuréeAvant le rachat par Voodoo, BeReal perdait 3 M€ par mois et ne générait pas de revenus. L'été 2024 marque le lancement d'une régie publicitaire. En 18 mois, plus de 300 marques seraient montées à bord.Les revenus publicitaires progresseraient de +30% par trimestre, principalement sur trois marchés : France, États-Unis, Japon. Le Japon est décrit comme un chantier clé, avec une base utilisateurs multipliée par 10 en un an.Des formats conçus pour rester “natifs”—L'opportunité d'une prise de parole organique sur BeReal pour les marquesPoru que ça marche vraiment, la marque doit accepter de montrer ce qu'elle cache d'habitude.Coulisses. Fabrication. Ratés. Vie d'équipe.Il faut aussi une organisation.Une Roadmap 2026 ambitieuseUn virage vidéo, longtemps repoussé.La fonction “Behind the Scenes” capte déjà quelques secondes avant la photo, façon Live Photo.BeReal annonce vouloir aller plus loin en 2026.BeReal joue une carte rare en 2026 : un réseau social anti-scroll, anti-filtre, anti-surproduction. Les signaux d'engagement restent forts. Les marques voient des CTR qui peuvent grimper jusqu'à 5%.Mais l'avantage concurrentiel est fragile. L'app a déjà montré qu'une hype ne suffit pas. Le défi est d'innover sans trahir. Monétiser sans saturer. Élargir sans diluer.…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Apply To Work With Our Agency→ https://start.growyourclinic.com/bookacallpodcastyoutubeApply For Our Master Clinical Marketing Program→ https://start.growyourclinic.com/master-clinical-marketingABOUT THIS VIDEOMost clinic owners get monthly marketing reports full of numbers they don't fully understand.Impressions, reach, CPM, CTR... but none of that tells you if your marketing is actually making you money. In this video, we break down the only 4 numbers that actually matter for knowing if your marketing is working.THINGS YOU'LL LEARN→ The difference between vanity metrics and the numbers that drive profit→ The 4 specific numbers every clinic owner should track→ Why your reports might look good while your bank account says otherwise→ How to know when to scale up vs. when to fix what's brokenWHY THIS MATTERSIf you're spending $10K or more per month on ads and you can't answer "is this working?" with confidence, you're flying blind. These 4 numbers give you clarity so you can make decisions based on data, not gut feelings.DISCLAIMERThis video is for educational purposes only. Results vary based on market, execution, and other factors. We make no guarantees of specific outcomes.#jeffvankampen #masterclinicalmarketing #healthcaremarketing #clinicgrowth #marketingmath

In this episode, Elliot Berman and John Byrne discuss a fast-moving week across the global financial crime landscape. They unpack the Charity & Security Network's shadow report ahead of the U.S. FATF evaluation, the UK's proposed updated “debanking” rules, and recent European regulatory developments—from Poland's MONEYVAL review to the Dutch Central Bank's call for proportionality. The conversation also covers international efforts against cultural property trafficking, Sweden's new red‑flag guidance for funds transfer providers, FinCEN's geographic targeting order in Minneapolis, and the White House's announcement of a new DOJ Division for National Fraud Enforcement. Elliot and John also discuss upcoming legislative conversations around raising CTR and SAR thresholds.

Welcome to the first Sharp Cut from The Sleeping Barber Podcast — a tighter, opinion-led format designed to challenge marketing's most persistent assumptions. In this episode, Vassilis and Marc take on one of the industry's most widely accepted beliefs: one-to-one personalization.Despite overwhelming surveys claiming consumers want personalization and businesses need it, the evidence tells a very different story. Drawing on peer-reviewed research from Ehrenberg-Bass, MIT, Melbourne Business School, Nielsen, and the Journal of Advertising Research, this Sharp Cut separates belief from evidence.They unpack why personalization systems are built on inaccurate data, why targeting errors compound rather than optimize, why click-through rates are meaningless, and how narrow targeting actively undermines growth by excluding future buyers.Most importantly, they outline what actually works: reach, creative quality, mental availability, contextual relevance, and proper experimentation.If you care about effectiveness over mythology, this episode is for you.Chapters:00:00 - Introduction04:13 - Beliefs vs. Evidence07:48 - The Targeting Effectiveness Evidence11:07 - The Compound Problem12:54 - The Measurement Illusion14:47 - The Hidden cost of Narrow Targeting17:21 - What Actually Works20:00 - Our Final TakeKeyKey TakeawaysPersonalization is widely believed, not well proven. Most supporting stats come from surveys and vendor case studies, not controlled experiments.Data accuracy is poor. Identity and attribute targeting accuracy often ranges between 32–69%, with many segments no better than a coin flip.Targeting errors compound. Stacking multiple “precise” attributes multiplies mistakes, not accuracy—often reaching less than 15% of the intended audience.Third-party targeting performs no better than random. This holds true in both B2C and B2B contexts, even for senior decision-makers.CTR is a vanity metric.Studies show click-through rates have near-zero correlation with brand outcomes or ROI.Narrow targeting hurts growth. It focuses spend on the ~5% in-market while excluding the 95% who drive future demand.What works instead:Reach over precisionContext over profileFirst-party data for retention, not acquisitionCreative as the real targeting leverMeasurement tied to business outcomesControlled testing with holdouts

Attracting the right reader, understanding search intent, and adapting to the evolving search landscape with Liane Walker from Foodie Digital. ----- Welcome to episode 552 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liane Walker from Foodie Digital and the Siftr SEO Newsletter. Why Search Intent Matters for Food Bloggers In this episode, we're joined by Liane Walker to talk about what's actually working in search for content creators right now. Liane breaks down why understanding your brand, defining a clear niche, and owning your expertise are more important than ever — especially as search continues to evolve. Bjork and Liane also dig into search intent: what it is, why it matters, and how mismatches between intent and content can quietly hurt your performance. Liane shares practical advice on writing clearer, more intentional recipe titles, avoiding the pitfalls of keyword chasing, and adapting keyword research in a world influenced by LLMs. Plus, we cover how to evaluate existing content using Google Search Console, what a "good" click-through rate looks like for recipe queries, and how to spot opportunities to better capture attention — and keep it on your site. Three episode takeaways: What search intent is, and why it matters — Matching search intent means creating content that aligns with the reason or purpose behind a user's search query. When you match search intent, the user is more likely to scroll, click on internal links, and stick around — sending the signals that search engines love. How to better match search intent — Matching search intent starts with understanding why someone is searching — and delivering exactly that once they land on your recipe page. Liane explains how to manage your readers expectations up front, and how to make sure that your recipe titles are aligned with search intent, and why you should avoid keyword chasing. How to use Google Search Console as part of your SEO process — Liane explains why Google Search Console is one of the best (free!) tools for assessing where the opportunities for improvement are in your existing content to improve your click-through rate (CTR) and determine if you're doing a good job matching user intent. Resources: Foodie Digital Siftr Yummy Toddler Food Budget Bytes Pinch of Yum Google Search Console Follow Liane on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Clariti and Raptive . Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

How to Use Google + Meta Ads to Grow Your Local Studio with Paid Ads Expert Ashley BrockWelcome back to another episode of Female emPOWERED — and Happy New Year, friends! We're kicking off 2026 with an episode that every Pilates, PT, yoga, or boutique wellness studio owner needs to hear.Today, I'm joined by the brilliant Ashley Brock, founder of the Paid Ads Academy, bestselling author of How to Win with Paid Ads, and a strategist who has managed over $200 million in ad spend. She built a nearly 8-figure company in under three years, has had million-dollar days, and leads an incredible team supporting entrepreneurs in becoming findable, profitable, and known for more.I'm also a client inside her mastermind — and I can confidently say it's one of the few programs that truly delivers on what it promises.If you've ever wondered which ads to run, where to spend your marketing dollars, or why your Google or Meta ads aren't working, this episode breaks it all down.What We Cover in This Episode✔ Why Google Ads should be the FIRST step for local brick-and-mortar studiosAshley shares why Google captures “problem aware” and “solution aware” clients — the people already searching for Pilates near me, yoga studio nearby, physical therapist Miami, etc. These are high-intent leads ready to buy today.✔ The two-part strategy all local service businesses needAshley explains why you must pair:Prospecting with Google → be findableRetargeting with Meta (Facebook + Instagram) → stay top of mindThis combo creates the “everywhere effect” that keeps you in front of potential clients until they convert.✔ The most common Google Ads mistakes business owners (and agencies!) makeIncluding:Using broad match keywords that send your ads to the wrong peopleTargeting entire states or countries by accidentOptimizing for low-intent conversions (like contact page views)Not understanding the difference between manual bidding and smart biddingFocusing on the wrong metricsAshley simplifies this so you know exactly what matters.✔ The ONLY 3 Google metrics Ashley cares aboutIf you're running ads for a local studio, these are your north stars:LeadsCost per leadClick-through rate (CTR) — ideally 5–10% or moreShe opens up about:Leaving her job in 2022Investing in high-level coaching (including a $50K program while pregnant!)Her first six-figure dayScaling from a team of 2 → a thriving team of 12+How investing in herself and her team multiplied her resultsHer story is a powerful reminder that skills stack, courage compounds, and clarity accelerates growth.Both Ashley and I share candid insights about:Setting boundaries as a female founderManaging rapid team growthAvoiding people-pleasing in businessSaying “no” more often to protect your energy and impactJoin Ashley's Win With Paid Ads ChallengeThis is exactly how I found Ashley — and let me tell you, I had zero intention of joining her mastermind at first. But her 5-day challenge blew me away. I learned something new every day and instantly knew I wanted to work with her.Ig Handle: https://www.instagram.com/ads.with.ashley/Join the Win with Paid Ads Challenge: https://www.paidadscoaching.com/a/2148041125/Nq5sPzDb 

This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

De engenheira na CLT a Estrategista que movimentou R$ 40 milhões no digital: o método de Juliana Faria, a Mina do Tráfego. | Kiwicast Neste episódio épico, Juliana Faria, a "Mina do Tráfego", abre o jogo sobre sua trajetória saindo da engenharia para se tornar uma das maiores especialistas em Funis Perpétuos e Tráfego Estratégico do país.  Ela revela como criou uma operação que movimentou mais de R$ 40 milhões, os dois momentos em que quase desistiu e os bastidores de um funil que escala de verdade. ___________________ O que você vai aprender: -       Como fechar os gargalos do funil perpétuo e as 4 métricas essenciais (CTR, Connect Rate, Finalização e Conversão) que um estrategista de verdade monitora.-       Por que a Oferta Direta ainda funciona muito bem em 2025 e qual é o orçamento mínimo realista para iniciar campanhas de tráfego pago.-       Por que você não deve focar só no tráfego e por que aceitar qualquer cliente destrói sua jornada.-       A mentalidade inabalável que a fez sair de um cenário de conta no vermelho para R$ 20.000 de faturamento em meses,mesmo após pensar em desistir.-       Como superar os desafios e fazer uma transição de carreira para o digital. E muito mais!Aprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

Send us a textConfused if you need to optimize for Rufus? Here's why you don't, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn't changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing optimization still drive rankings. This video breaks down updated SEO weight factors, A+ content myths, image alt text, and why turning off PPC will tank your organic rank.Book a call with our team and get expert help: https://bit.ly/4jMZtxu#AmazonSEO #EcommerceSEO #RufusAmazon #ClickThroughRate #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - 2026 Amazon SEO Patch Notes00:13 - Rufus and Why It Doesn't Affect SEO00:40 - Organic Sales and Ranking Factors01:40 - Click-Through Rate Is Still Critical02:53 - Why Main Image Changes Everything04:08 - PPC Impacts Organic Ranking06:14 - CTR Example: Cookie Baking Sheet08:00 - A+ Content Indexing Still Matters09:30 - How to Check and Use Alt Text11:00 - Missed SEO Opportunities by Big Brands12:20 - Example of Poor SEO in a Listing13:40 - Conversion Rate and Off-Amazon Triggers15:00 - Finger-in-the-Air Data: How We Track SEO Signals16:00 - Rufus Hype vs Reality: No Impact Yet17:15 - How to Actually Learn Amazon SEO (MAG School + Free Guide)________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAuto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shortsGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video version: https://youtu.be/Na8rto6X_M0We lay out a practical plan to revive a stalling YouTube channel by shifting with audience interests, refreshing formats, and resurrecting older videos with smarter packaging. We share how to read AVD, CTR, and cadence, design for strangers, and adapt to policy shifts you can't control.• busting the shadowban myth and reframing blame• spotting audience drift and competition pressure• reading average view duration and click-through rate• tracking channel cadence and views per hour• testing topics to avoid fatigue and when to pivot• using content buckets to build coherent variety• flipping formats and finding unique angles• mapping viewer intent from discovery to action• applying the Lazarus strategy to old uploads• reuploading, retention-led edits, and packaging• onboarding new viewers with quick context• navigating policy changes on reuse and AIHit the link in the show notes or the description below. Check out our Discord, we have a lot of helpful people there. We literally have one-on-one coaching with experts that'll help you grow your channel. There's a link in the description and in the show notes. Hit that subscribe button, leave us a five star audio review, and we'll see y'all in the next one.

In this episode, we sit down with Henry H., a former Cryptologic Technician (CTR) in the United States Navy, to hear his firsthand experiences serving in uniform. Henry shares what life was like in the Navy, the realities of the CTR community, lessons learned along the way, and how his time in service shaped who he is today.As a special nod to this milestone, we're giving a shoutout to USS Stethem (DDG-63) in honor of our 63rd episode—an Arleigh Burke–class destroyer commissioned in 1995, proudly sailing under the motto “Steadfast and Courageous.” Fair winds and following seas to the crew past and present.Whether you're a veteran, currently serving, or just curious about Navy life, this episode delivers authentic sea stories straight from the deckplates.

Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11's Creative Diversification Package and access Media Buying + Data Suite for FREE:https://tiereleven.com/cd Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn't your ads or your offer but the algorithm you've been unintentionally training?In this ad lab session, John Moran breaks down how we rebuilt a campaign architecture using a Meta version of the “feeder strategy” and unlocked the ability to steer Andromeda rather than be steamrolled by it. We share how we took a business stuck with 80% of its conversions tied to a single SKU and created a system that grows multiple products profitably, on demand.If you've ever wrestled with product concentration, SKU imbalance, or runaway algorithm bias, this episode is your roadmap out. We cover the data, the levers, the mistakes, and the surprising benefits we didn't see coming. In This Episode:- Applying Google's feeder strategy to Andromeda- Case study: Training Meta to sell more products- CTR and CPC change after restructure- All clicks versus link clicks- The story-first creative advantage- Real results from testing the feeder strategy- Risk, scaling, and product diversification- How the strategy impacts company valuation- Final insights and episode wrap-upMentioned in the Episode:Previous Episode on Google's Feeder Strategy: https://www.youtube.com/watch?v=xndq5dyX5sU Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 -

Your brand doesn't exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you'll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.If you're launching anything new, this is the tactical blueprint you wish you had earlier.What You'll LearnWhy ranking for your brand name is the first real trust signal for any startupHow to pick a name and domain you can actually rank forThe “first 100 links” strategy that trains Google to recognize your brandSimple ways to generate branded search behavior across social and contentHow Google quietly tests your domain—and how to know when it's happeningHow to use Google Search Ads to accelerate ranking and protect your brandWhy .com still matters more than any other TLDTimestamps00:00 — Why your new domain must rank for your own brand name00:31 — Why ranking for your brand name is a critical early trust signal01:03 — The rookie mistake founders make when picking a brand name01:13 — What ideal, non-competitive SERPs should look like01:35 — Graphed.com's journey to finally ranking in position one01:45 — Overview of the process to teach Google your brand01:55 — Step 1: Build backlinks to your homepage03:29 — Step 2: Drive branded search with social posts & content04:21 — Step 3: Run Google Search Ads on your exact brand name05:45 — Why you should always buy the .com for your brand06:16 — Final thoughts + Graphed free trialKey Topics & Insights1. Ranking for Your Brand Name = Early-Stage TrustIf someone Googles your company and doesn't find you, credibility collapses. Ranking for your brand name is one of the first—and easiest—trust signals to secure. Graphed.com took ~2 months to rank, but with this framework, it can happen in as little as 24–48 hours.2. How to Choose a Rankable NameAvoid names already used by active companiesLook for search results filled with noise, not competitorsIdeal: two words, few syllables, easy to spellAnd always, always buy the .com3. Build the First 100 Backlinks (Brand-Name Anchors Only)Your #1 job early is to teach Google what your company is.Do this by:Building backlinks to your homepageUsing your brand name as the anchor text (not keywords)These are foundational “identity” links that help Google map brand → domain.How to build them:Submit to software directoriesUse link submission servicesCold email companies for guest post swapsLayer PR on top later4. Trigger Branded Search BehaviorOnce Google sees your backlinks, you need humans to reinforce the signal:Search your brand nameClick your domainSpend time on the pageGoogle then learns:“When people search this name, this is the site they want.”You create this behavior through:Social postsNewslettersPodcast mentionsRepeated use of the brand everywhere5. How Google Tests Your DomainGoogle will quietly experiment by showing your domain for branded queries.You'll see this in Search Console via:Rising impressionsIncreasing CTRSudden jumps in average positionThis is the moment Google “decides” you belong on page one.6. Accelerate Everything With Google Search AdsRun a brand campaign:Exact-match brand keywordMinimum bid: around $5Send traffic to homepageThis forces the association between brand name → your site, and accelerates your rise in organic search.Brand protection tips:Raise bids to block competitorsAdd sitelinks to take more SERP real estateOptional: multiple ad accounts (with caution)7. Why .com Still Beats Every Other DomainConsumers inherently trust .com more than .io, .co, .xyz, etc.It drives higher CTR and reduces friction in word-of-mouth.If the .com isn't available, pick a new name—don't settle.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

Marketability tests don't work the way most studios think. CTR ≠ CPI. Clickers ≠ players.In this episode, Matej tears down the biggest misconceptions about testing ideas, shows why personas don't matter in 2025, and walks step-by-step through the exact CPI test setup he uses for real market validation.What you'll learn• Why CTR tests are misleading and often pointless• How CPI tests simulate the real user funnel• Why personas are outdated and concepts rule everything• When to use APK vs landing page• How to set up Meta campaigns correctly• Why estimated CPI is usually 1.5–2× off the real CPI• What to do when there's no clear winner• How to interpret CPI results properlyKey takeawayIf you're not running CPI tests, you're not testing. Everything else is noise.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why marketability tests are dead03:40 — Personas vs concepts06:10 — CTR tests are misleading08:20 — CPI tests: real install flow15:50 — Live Meta setup---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

12/8/25: Mass banned Christmas -- Historian Tim Blagg explains. Megan Zinn w/ Joanna Sokol: “ A Real Emergency: Stories from the Ambulance.” Laurie Millman, Dir. Ctr for New Americans, & Narissa Nields - performing LIVE in studio. Dr. Amilcar Shabazz w/ Amherst Area Gospel Choir's Jacqueline Wallace & Holla Heather Lord, performing a cappella.

12/8/25: Mass banned Christmas -- Historian Tim Blagg explains. Megan Zinn w/ Joanna Sokol: “ A Real Emergency: Stories from the Ambulance.” Laurie Millman, Dir. Ctr for New Americans, & Narissa Nields - performing LIVE in studio. Dr. Amilcar Shabazz w/ Amherst Area Gospel Choir's Jacqueline Wallace & Holla Heather Lord, performing a cappella.

12/8/25: Mass banned Christmas -- Historian Tim Blagg explains. Megan Zinn w/ Joanna Sokol: “ A Real Emergency: Stories from the Ambulance.” Laurie Millman, Dir. Ctr for New Americans, & Narissa Nields - performing LIVE in studio. Dr. Amilcar Shabazz w/ Amherst Area Gospel Choir's Jacqueline Wallace & Holla Heather Lord, performing a cappella.

12/8/25: Mass banned Christmas -- Historian Tim Blagg explains. Megan Zinn w/ Joanna Sokol: “ A Real Emergency: Stories from the Ambulance.” Laurie Millman, Dir. Ctr for New Americans, & Narissa Nields - performing LIVE in studio. Dr. Amilcar Shabazz w/ Amherst Area Gospel Choir's Jacqueline Wallace & Holla Heather Lord, performing a cappella.

EPISODE 224 IS HERE!

EPISODE 224 IS HERE!

Send us a textAre you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.⏱️ What You'll Learn in This Amazon PPC Tutorial✔️ How Amazon PPC decides who wins the top of search✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display✔️ How to set up a profitable auto campaign (step-by-step)✔️ How to set manual targeting using broad, phrase & exact match✔️ How to choose the right PPC keywords using Helium 10✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - What is Amazon PPC and how it works01:00 - Sponsored products vs sponsored brands02:00 - Why bidding on your own brand is powerful03:00 - Campaign types overview04:00 - Setting up a basic auto campaign05:00 - Product targeting and selection06:00 - Understanding Amazon targeting options07:00 - Bidding strategy for new campaigns08:00 - Placement modifiers explained09:00 - Where your ads show up on Amazon10:00 - Rest of search and product page placements11:00 - How Amazon decides who shows up12:00 - Bid adjustment strategy explained13:00 - Top of search and bid stacking14:00 - Relevance and data-driven ranking15:00 - Manual targeting campaign setup16:00 - Keyword match types: broad, phrase, exact17:00 - Using Helium 10 for keyword research18:00 - Choosing keywords with volume and relevance19:00 - Starting small with 5–10 keyword targets20:00 - Bidding tips and keyword match advice21:00 - Down-only bidding and why it helps22:00 - Budget strategy for new campaigns23:00 - Final setup advice and wrap-up----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Are your marketing reports showing high ROAS and CTR, but your profits are flat? You are not alone.In this episode of the Entrepreneurs United Podcast, John St. Pierre and Rich Hoffmann sit down with John Moran, co-founder of Solutions 8 and strategist behind over $150 million in ad spend.John breaks down why traditional platform metrics—like likes, clicks, and conversions—are no longer reliable. Instead, he explains how to measure real marketing performance through your P&L, gross profit, and customer acquisition cost (CAC).You will learn:How to calculate what you can really afford to spend to acquire a customerWhy most agencies are optimizing the wrong thingsHow to simplify your strategy using old-school business mathWhat questions to ask your marketing team todayThis episode is packed with real-world examples and powerful insights to help you scale smarter, not just spend more.Tune in to transform how you measure growth and start making marketing decisions that actually move your business forward - https://entrepreneursunited.us/links/

Ross welcomes Gaetano DiNardi, growth advisor and B2B SaaS strategist, to unpack the brutal questions CEOs are suddenly firing at their SEO teams in the AI era: traffic is flat or down, attribution is messy, LLM dashboards look scary, and everyone wants to know if SEO is still “working.” They dig into why traffic is no longer the primary health metric, how AI Overviews and LLMs are breaking the old “rank → CTR → traffic → leads → revenue” equation, and why CMOs should obsess less over sessions and more over demo requests, pipeline, deal size, and overall organic channel performance. Gaetano shares how he's reframing SEO for mid-market B2B SaaS: shifting from decaying top-of-funnel content to bottom-of-funnel “money pages,” optimizing for LLM citations and “money prompts,” and using concepts like “crash-the-party” comparison pages to win high-intent demand across both Google and AI platforms. They also break down why LLM prompt tracking is the new rank tracking (with all the same pitfalls), how AI platform traffic actually converts compared to Google, what “dark funnel SEO” looks like in practice, and why Gaetano thinks classic TOFU SEO might effectively go to zero while brand, data studies, and opinionated thought leadership pick up the slack. Show Notes0:08 – Gaetano returns & why last year's SEO playbook no longer works1:17 – CEOs' top question: “Traffic is down… is SEO still working?”2:17 – Why B2B SaaS is feeling the decline hardest3:16 – The old rank → CTR → traffic → revenue model is broken5:46 – Top-of-funnel content is collapsing (and why TOFU is “dead-ish”)6:13 – The shift to bottom-funnel: BOFU keywords, low volume, high intent7:11 – Flat traffic + rising revenue: the new SEO success story8:01 – What LLMs cite: comparisons, “best X” lists, crash-the-party pages8:38 – Crash-the-party SEO explained in 15 seconds13:21 – LLM prompt dashboards are misleading your executives15:53 – Branded vs. non-branded LLM prompts: why you MUST separate them18:06 – Build a tight list of “money prompts,” not 500 random ones20:06 – Why AI platforms show higher conversion rates than Google22:10 – Dark-funnel behavior: LLM → Google → homepage → convert 24:08 – Google leads have FAR larger deal sizes than AI leads27:35 – SEO attribution is officially “cooked” in the AI era29:27 – Traffic flat, pipeline up 3×: examples from real clients31:25 – Use top-10 stability to prove AI Overviews stole your clicks34:47 – Search is becoming BOFU-first — what that means35:34 – LLM citations as the new leading indicator for SEO39:00 – Exploding topics = more LLM citations due to low consensus41:22 – Engagement validates information gain (why POV content wins)47:20 – What happens to TOFU SEO? (Short answer: it shrinks massively) 48:49 – Why TOFU may survive only for authority, clustering, and links  Gaetano on LinkedIn: https://www.linkedin.com/in/officialg/ Tough Questions CEOs Are Asking About AI SEO: https://docs.google.com/document/d/1T_IQXUCXBQtFcLekVFwqv23y8ViuRFJKBIRtn4wcImQ/edit?usp=sharing Does traffic from AI platforms convert “better” than Google search traffic?: https://marketingadvice.substack.com/p/869517ce-4629-429f-addd-518d9342cdff CMOs are frantically asking “what's our Reddit strategy?: https://marketingadvice.substack.com/p/cmos-are-frantically-asking-whats LLM prompt tracking is the new rank tracking: https://www.linkedin.com/posts/officialg_llm-prompt-monitoring-is-quickly-becoming-activity-737 7069814458097664-KLyi/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAj OemoBsmGgXOOcFpcwGVG1B7IlDCvf8io Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Send us a textIn this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips ------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl00:00 – Start of webinar01:15 – Why you should build your own store (avoiding Amazon dependency)04:30 – Importance of owning customer data07:00 – The cost of selling on Amazon: Fees and margins10:00 – Why Q4 is a great time to launch a direct-to-consumer brand12:30 – How to build a strategy that works for both Amazon and direct-to-consumer15:00 – Creative refresh for your brand and listings18:00 – The importance of UGC (user-generated content) in advertising21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising28:00 – Email and SMS marketing strategies32:00 – Website optimization for conversion35:00 – Best practices for listing optimization38:00 – Using SEO and copywriting for better product listings42:00 – Brand story and A+ content for building trust and conversions46:00 – Technical performance: Site speed and reducing friction50:00 – Inventory management and fulfillment strategies54:00 – Tracking attribution setup and tools57:00 – Retention strategies: Customer lifetime value and remarketing60:00 – Providing a customer experience that beats Amazon63:00 – January reset: Post-Q4 strategy and remarketing67:00 – Q&A session1:15:00 – Listing optimization Q&A1:28:00 – Review of a listing: Analysis and optimization tips1:35:00 – Final Q&A on listing and optimization questions-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we dig up the wild (but true) story of Borax — yes, Borax — and how a forgotten cleaning brand quietly rewired consumer psychology long before Meta ads, hooks, or CTR dashboards existed. What they did was shockingly simple: they stopped selling "soap vs. better soap," and started selling a system their product could sell itself in… while naming an enemy you couldn't see but desperately wanted to defeat. This one hits everything marketers secretly crave: • How to pick a real psychological villain (not your competitor) • Why "incomplete solutions" convert better than "new solutions" • The hidden power of systems-based marketing • How this translates directly to watches, wellness, supplements, luxury, and your brand right now By the end, you'll rethink your product, your positioning, and maybe your entire funnel. The Orange is a Lie Episode: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000702690496

If Amazon ads now feel like a maze of rising CPCs, endless keywords, and dashboards that never sleep, you're not imagining it. The platform has shifted from organic-first to pay to play—and the only sustainable response is smarter execution that blends learning systems with human strategy.We sit down with the CEO of Ava Commerce to unpack what “AI-driven” should actually mean for Amazon and D2C brands. Instead of black-box promises, we explore a configurable approach: let AI learn from your data across campaign creation, bid optimization, dayparting, and keyword negation, but keep owners and PPC leads in control with rules at the store, product, and campaign levels. You'll hear how to tag products into portfolios with different TACOS goals, automate keyword isolation, and sunset underperformers quickly—freeing 65% of the grunt work so humans can focus on decisions that move margin.Context still wins. We break down when to push for top-of-search visibility over strict ACOS, how to pair ads with pricing and promotions to lift conversion, and why creative and SEO matter more than ever for CTR and CVR. We also dig into audience strategy for DSP, where human insight crafts timing and intent—like targeting competitor buyers when they are most likely to repurchase—while AI handles the execution. Beyond ads, we touch on cash discipline through FBA reimbursements and vendor funds recovery, and why unlimited strategic support helps teams turn software into outcomes.If you're ready to scale profit, not just spend, this conversation offers a clear playbook: align creative with conversion, reclaim lost dollars, and deploy configurable AI that learns while you lead. Subscribe, share with a fellow seller who needs a smarter PPC plan, and leave a review with the one lever you're automating first.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

In this week's episode, four of the guys are back after an unexpected week off — and they've brought the Christmas cheer with them!Brooks kicks things off with a story you'll never forget (hint: toothpaste does not belong on your forehead), Jeremy relives his middle-school makeup mishap, and Adam somehow ends up comparing five-gallon water jugs to pregnancy. It's classic CTR chaos in the best way.But between the laughs, the team digs into something deeper: What do you do when you're straggling, limping, or barely making it through the week?Building off Pastor Brooks' message from John 11, the group talks about:The hope Jesus offers to the hurtingWhy worship matters when life feels heavyThe power of God's Word in seasons of griefHow showing up — even limping — can change everythingPractical encouragement for anyone navigating anxiety, loss, or exhaustionYou'll also hear fun stories about Christmas decorating, shocking Publix BOGO discoveries, Operation Christmas Child behind-the-scenes, and why Jason can't stop yawning.It's a blend of joy, humor, and genuine encouragement — perfect for the start of the holiday season.

UMass Profs Steve Sireci (Dir, Ctr for Educ Assessment) & Max Page (MTA Pres): what tests make sense

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast. Today we're joined by Donatas Smailys, Co‑Founder & CEO of Billo, a creator‑marketing platform that helps DTC brands turn authentic creator videos into high‑performing ads. Explore Billo We dive into how brands can build a repeatable creator/content engine that integrates with ad funnels, why follower‑counts are becoming less relevant, how to brief creators with performance in mind, and why AI should support—not replace—human creators.Key TakeawaysWhy creator marketing must be treated as a systematic channel, not ad‑hoc influencer blastsHow to identify and match creators based on performance metrics (hook rate, CTR, ROAS) rather than follower sizeThe role of AI and data in briefing creators, generating content variants, and feeding back into ad performanceHow brands at the $3‑M‑$10‑M revenue stage can structure the first 90 days of creator‑led campaignsWhy authenticity still matters: synthetic avatar creators may work short‑term but risk long‑term trust and accountabilityThe emerging concept of “Answer Engine Optimisation (AEO)” and how creator/social assets feed into future search ecosystemsWhether you're a DTC brand marketer responsible for scaling ads, or a founder looking to build long‑term acquisition engines, this episode gives you a clear blueprint for building creator marketing into your growth stack.Timestamps00:00 AI brief generator and purchase data02:05 Why Billo started content at scale04:15 Creator marketing as a system06:20 Andromeda and creative diversity08:25 Segmenting by the why10:30 Let creators experiment and avoid fatigue12:35 AI influencers vs authenticity14:40 Meta partnership ads and Spark ads16:45 Answer Engine Optimization AEO18:50 Future of authenticity and human only20:55 First three months on Billo plan23:00 Performance backed creator selection25:05 Pricing and ad volume cadence27:10 Data loops AI variations and reuse29:30 Scaling creator content into paidHashtags#DTCPodcast #CreatorMarketing #InfluencerMarketing #UGC #EcommerceMarketing #PaidSocial #MetaAds #PartnershipAds #SparkAds #Andromeda #PerformanceCreative #AnswerEngineOptimization #AEO #Whitelisting #TikTokMarketing #AdCreative #CustomerAcquisition #DirectToConsumer #BilloApp #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB!  Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    Summary:  A fast, practical deep dive into how GDB redefined programmatic curation  from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders. Here's What You'll Learn Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time. DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers. Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains. Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety. Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters. Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop  About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop  06:13 – Curation explained: beyond the buzzword 07:35 – CTR vs. Conversions: real performance examples 13:37 – From data to insight: how curation drives smarter optimization 18:21 – Efficiency and scale: working with the right curation partner 20:48 – Collaboration, trust, and better partnerships 23:16 – Final takeaways: the "Refuse to Lose" mindset   Meet Our Guests: GDB: https://www.gdb.net/ John deTar:  https://www.linkedin.com/in/johndetar/ Felipe Matheus Ramos: https://www.linkedin.com/in/boyzao/   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop   

How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).We connect CPC, RPC, and ACOS directly back to sales movement.See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.Perfect for sellers and managers serious about scaling Amazon Ads profitably.Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.

Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.   Jasim Eisa's Voadera - https://www.voadera.com/strategy-call

We explore how an AI-first approach transforms a legacy driving school's marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand.• AI scheduling reduces travel time and increases daily lessons• Local marketing at scale through AI-powered research and print assets• Measuring lift via brand queries, CTR, utilization, and 10th-grade share• Nine test markets to validate and replicate winning tactics• Recruiting treated as marketing, led by clear personas• Retired educators deliver better training and higher lesson counts• Partnerships with online course leaders instead of head-to-head SEO• Focus on physical-service moat and first-principles metrics• Practical AI use: small daily wins over big-bang changesGuest Contact Information: Website: coastlineacademy.comLinkedIn: linkedin.com/in/renaud-delaquisMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions. We discuss when high impressions don't translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing why regularly analyzing search query data is key to Amazon success.

In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you. Ritu breaks down: - The 3 most important metrics for Amazon ad performance - Why conversion rate is your #1 lever and how to improve it - How to use OA ratio (Organic to Ad ratio) to stop ad dependency - The difference between budget control vs. TACoS control - The halo effect and how Amazon attribution can mislead you - Real tactics to prevent leaky bucket ad spend - Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder.

Scotty and CTex talk Youth Road Racing, Work ethics during the week and how it translates on race day, CTR schedule updates, broadcast discussion and what race of all time is most memorable for them. Thanks to Roof Systems and Mission Foods for supporting our podcast.

Scotty and CTex talk Youth Road Racing, Work ethics during the week and how it translates on race day, CTR schedule updates, broadcast discussion and what race of all time is most memorable for them. Thanks to Roof Systems and Mission Foods for supporting our podcast.

In this episode of This Week in AML, Elliot Berman and John Byrne dive into a packed agenda of financial crime compliance developments across the U.S., Canada, and Europe. They discuss the newly introduced bipartisan Senate bill proposing changes to SAR and CTR reporting thresholds, the troubling budget cuts at CISA, and New York's latest cybersecurity guidance. The conversation also explores open banking debates, TRM Labs' crypto adoption report, and Fed Governor Michael Barr's remarks on stablecoins. Internationally, they cover Canada's record-setting penalty against Xeltox Enterprises and the UK's AML supervisory overhaul.

Send us a textThese are the top 10 CTR videos that show how to get more clicks and grow faster on Amazon. Every clip shows a real way to improve product images, ads, and traffic results. Learn how these click-through rate wins turned weak campaigns into strong performers.Dominate this holiday season with the Ultimate Q4 Playbook for sellers who want real wins: https://bit.ly/46Wqkm3Tired of low traffic and wasted ad spend? Book a strategy call and start building a high-CTR listing today: https://bit.ly/4jMZtxuWant to watch each videos? Here's the list to watch on YouTube:Top 10: Amazon CTR is the FASTEST Way to Grow Brand Sales: https://www.youtube.com/watch?v=BMK71-pslMETop 9: Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies: https://www.youtube.com/watch?v=Yk-s5GrnIfETop 8: Why CTR is the Most Important Factor in 2023: https://www.youtube.com/watch?v=y2ehC-cZClITop 7: What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC: https://www.youtube.com/watch?v=PShopH19d34Top 6: Why Main Image Affects Sales so Much on Amazon, CTR, Photo Size: https://www.youtube.com/watch?v=I0EaBfH7kZgTop 5: 2x Your CTR on Amazon - Click Through Rate, the Fastest Way to Grow Sales: https://www.youtube.com/watch?v=Nr0tVIfP_tsTop 4: What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark: https://www.youtube.com/watch?v=G0782nWvdwMTop 3: From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales: https://www.youtube.com/watch?v=CRar6bsCzlwTop 2: Best Traffic Tip for Amazon FBA that will get you CLICKS

Send us a textAuto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shortsGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the YouTube version: https://youtu.be/-PzSEl2E2UoWe put YouTube's new Collab feature through a real test and watched first-day impressions jump from 2,800 to 58,000 on a new channel. We dig into analytics, tradeoffs, and how smaller creators can partner smart without changing their format.• How the Collab feature expands distribution into partner subscriptions and browse• Why launch timing matters more than retroactive collabs• What to expect when CTR and AVD dip but total watch time soars• Practical steps for small-channel collaborations and shared analytics• When to separate education from entertainment to avoid audience confusion• Diagnosing big impression drops with traffic sources and seasonality• Using AI to lift scripts, audio, and ideation without losing your voice• Positioning in saturated niches and when identity should inform brandingSubscribe on the podcast channel for weekly Q&A and leave us a five star review on Apple if you're enjoying the show

John is the Brand Evangelist at PickFu and Founder and CEO of Aspy, he helps businesses make data-driven decisions to optimize their product listings and marketing strategies on Amazon.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of optimizing main images for Amazon product listingsSignificance of click-through rates (CTR) for Amazon sellersRole of the hero image in attracting potential customersInsights into consumer behavior and preferences when shopping onlineNecessity of data-driven decisions for product listing optimizationContinuous testing and optimization of hero imagesUnderstanding and adhering to Amazon's image guidelinesRisk versus reward in image presentation strategiesTrends in product imagery and innovative visual elementsImportance of clearly communicating value propositions in hero imagesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews John Aspinall, brand evangelist at Pickfu and CEO of ASPY. They discuss the critical importance of optimizing main images for Amazon product listings to boost click-through rates (CTR). John emphasizes that a compelling hero image is crucial for attracting clicks, likening it to the exterior of a house. He shares insights into consumer behavior, stressing the need for data-driven decisions and continuous testing. The episode concludes with actionable takeaways for improving CTR and sales, highlighting the role of visual elements and the impact of tariffs on product costs.Here are the 3 action items that Josh identified from this episode:Regularly Test and Optimize Your Main Image: Stay competitive by continuously refining your hero images.Understand the Impact on Conversion Rates and Ad Spend: Your main image directly affects these critical metrics.Leverage AI Tools: Use AI tools to scale testing and experimentation effectively.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comHelium 10Jungle ScoutSmart ScoutAmazonPickFuCanvaGoogle WhiskGoogle EffectsClaudePerplexityDeepSeekGoogle GeminiMr. BeastThe Diary Of A CEOSteven Pope in LinkedInLa Roche-PosayChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to ...

Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services.GuestJacky Chou — IndexsyWebsite: https://jackychou.com/ YouTube: https://www.youtube.com/@indexsy X (Twitter): https://x.com/indexsyBrought to you byGraphed — AI data analytics you can chat with. Connect your data, build live dashboards in minutes: https://graphed.comWhat You'll LearnThe community-led SaaS funnel (audience → community → teach → tool)Local SEO 80/20: reviews, citations (NAP consistency), and CTR signalsWhy YouTube drives the most buyer-ready traffic for niche softwareParasite SEO & Reddit tactics to earn visibility and brand mentionsHow “education first” communities expand TAM and reduce CACCold outreach that feeds branded search and category creationChapters00:00 Intro — Why the SaaS funnel is shifting to community-led 01:45 Local SEO 101: map pack vs. organic results 03:40 The 80/20: reviews, citations/NAP, CTR signals 06:10 Tactics for generating reviews & citations (pros/cons, risks) 09:55 Indexing citations faster; NAP consistency checklist 12:40 Community-led growth & seeding new agencies on LocalRank 15:05 Why local SEO is “stupid easy” right now (and where it's competitive) 17:30 Prospecting & pricing: pick high-CPC verticals, value-based fees 20:15 Packaging offers: guarantees, radius games, productized services 22:40 The funnel behind LocalRank Academy → software upsell 25:20 Paid vs. organic: X threads, remarketing, long email drips 27:15 Launch data: YouTube > X for paid conversions at launch 29:10 Reddit distribution, parasite SEO, and gaming brand mentions 32:20 Cold email that drives site visits (naked domains, link timing) 35:05 Manufacturing branded search & CTR spikes (digital PR ideas) 38:10 AI Search (AISCO): what (might) influence LLM surfaces today 43:05 Building moats: being the practitioner, faster iteration loops 46:10 Experiments, ethics & sustainability of “gray-hat” tactics 49:10 Where to find Jackie & final CTAsKey TakeawaysCommunity beats cold: educate first, then sell the tool that powers the play.Map pack wins local: Reviews + consistent NAP citations + real-world engagement drive outsized results.YouTube converts: Long-form demos/education create buyer-ready traffic for niche SaaS.Branded search compounds: Cold email, content, PR, and job posts can stimulate searches for your name/category.TAM expansion via education: A paid community can breakeven ad spend and prime higher-ticket software deals.