Podcasts about ctr

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutStruggling with Meta CPMs rising 30 % while TikTok creators cash in?Welcome to the playbook you've been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.Timestamps:00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)13:21 – 21:45 Building the Cross-Channel Content Engine21:46 – 29:30 30-Day Rollout Plan & Budget Allocation29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression DealsWhat You'll Learn:Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.Who Should WatchDTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.

Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video version of this episode: https://youtu.be/yCh-mgr-i0IHave you ever nodded along when someone mentioned "B-roll" or "CTR," secretly hoping nobody would discover you had no idea what they meant? You're not alone. The world of YouTube creation comes with its own language—a special vocabulary that can feel like an exclusive club for those in the know.In this comprehensive guide, Travis and Jen break down the essential YouTube terminology that every creator needs to understand, from basic filming concepts to advanced analytics metrics. They start with the fundamentals: A-roll (your main footage), B-roll (supplementary visual elements), jump cuts (editing without transitions), and cold opens (starting videos in the middle of action). With each term, they provide clear examples and practical applications that demystify these industry standards.The episode takes a deep dive into the metrics that matter most for channel growth. Learn the crucial differences between retention rate, average view duration, and total watch time—three similar but distinct measurements that reveal how viewers engage with your content. They clarify the often-confused RPM versus CPM distinction, explaining why one metric matters far more to your bottom line than the other. Travis and Jen even tackle the nebulous concept of "the algorithm," breaking down what creators actually need to understand about YouTube's recommendation system.Most valuable is their crystal-clear explanation of content strategy terminology. Discover what content buckets are and how to implement them, understand the critical importance of packaging (your title and thumbnail combination), and learn why knowing the difference between a copyright claim and a copyright strike could save your entire channel. This episode serves as both a beginner's introduction and a valuable refresher for experienced creators who may have been too embarrassed to ask about terms they've heard for years.Ready to speak the language of successful YouTubers? Listen now, and never fake your way through a creator conversation again. What YouTube term has confused you the most? Let us know in the comments!

Are you ready to shake up your content creation game? In this episode, I'm sharing my recent creative journey and the exciting experiments I've been conducting across various platforms. From self-produced songs with ChatGPT to late-night live streaming sessions, I've been pushing my boundaries as a creator. But this isn't just about my personal explorations. It's about uncovering valuable insights for our Business Creator Club Community (https://businesscreator.club/). As we guide our founding members towards becoming “Profit Creators”, we're focusing on two crucial elements. #GoldenBoulders we are exploring today: - The importance of embracing different content types - How to balance low-friction creation with enjoyment - Strategies for delegating parts of your content process - Understanding different audience types Plus, don't miss surprising statistics about podcast listening habits and discuss two critical metrics for long-form content creators! Whether you're a seasoned podcaster or just starting your content creation journey, this episode is packed with insights to help you refine your strategy and connect more deeply with your audience. Ready to level up your content game? Let's dive in! Timestamped Overview: [00:02:00] Business Creator Club update — shoutout to founding members [00:03:30] Why frequency + consistency matter more than perfection [00:06:50] Deep dive: How people really consume podcast content [00:08:15] Two key metrics to focus on: CTR and average view duration [00:09:45] Podcast metric tips: 7-day downloads and completion rate [00:10:15] What is a podcast, really? (The controversy begins) [00:11:30] Fake interview trend — why it's hurting creator trust [00:13:40] Message > Microphone: Stop obsessing over gear [00:15:00] Should you record video podcasts, too? Yes — here's why [00:17:05] The numbers: 97M downloads, 120K new podcasts in May 2025 [00:18:30] Why just publishing makes you Top 10% (and what that means) [00:20:30] Listener behavior: Where and how people are actually tuning in Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests.But according to Ji Heon Kim, Valnet's head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves.Maybe a “mass scale” of users wouldn't sign up for their websites, but perhaps 10% would. And, as Kim puts it, that “10% would still be valuable, and we can do a lot with that 10%.”“We created more value to [those] users, more exclusive content and high-quality content,” Kim says. “All of that became an initiative on the content side for us to deliver a premium model and give users an incentive to sign up.”Kim further talked with The Current Podcast about balancing advertiser value, user experience and performance, which he says are “always affecting each other.” Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to The Current Podcast. Today we're talking to one of the biggest digital publishers. You might not know by name, but you've definitely read their stuff. I'm talking about Net. The company behind Screen Rant, the Gamer, Kaleida make use of, and a bunch of other sites that rack up hundreds of millions of sessions every month. Joining me today is Ji Kim Valnet's, head of monetization. Ji'S been leading the charge on everything from supply path optimization to first party data to figuring out how to drive real revenue without compromising the reader experience. We'll get into some of the big shifts they've made in their tech stack and how they're bringing newly acquired brands like Polygon into their ecosystem and what other publishers can learn from their approach.Ji Kim (00:52):At Valnet, I'd like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset. I've been at NET for 10 years and we've grown tremendously. We've went through a lot ups and downs, but even as we grow, we like to think that we're small and agile and the publications we range from automotive, gaming, technology, entertainment, but entertainment has always been our flagship, but we've been kind of branching outside of that and trying to expand more and more. And then we have some lifestyle brands as well as sports.Damian Fowler (01:35):Let's talk about a moment that changed the game for Net. Can you walk us through your, I guess we're going to talk about supply path optimization at first anyway, which is a hot topic around these parts and what work you did around supply path optimization, like cutting resellers and boosting direct inventory. Could you talk us through that a little?Ji Kim (01:57):It's an ongoing process. It's certainly, I think most people agree that SPO is not an easy thing to achieve. You can commit to it one shot, but that's much harder to do considering that there will be a revenue impact. So for us, we tried both ways. We took a few sites and we took the direct approach and we saw a pretty decent stability, and then some other sites did not, and then we have to kind of revert back to it. SPO, it was always a topic that was talked about but not well enforced. And tradedesk took a big initiative to push publishers towards it. And then we started working closely with Jounce Media as well, with Chris Kane started kind of talking through some of the ideas, how should we go about it? How do we retain the value and still achieve removing the resale alliance and keep our inventory as clean as possible?(02:51):But initially our outlook of SPO was about making our inventory as clean and transparent as possible. Net considers ourselves as a premium publisher and we want to make sure that the advertisers see that as well. So we were heading in that direction. But ultimately, I think the biggest challenge with SPO was it's impossible to do an AB test because you have one A TXT file and you can't test one setup with the resell alliance, one setup without. So that's been pretty challenging to understand where's the value going, where is it coming from? And even with the Resell Alliance, when you talk to the SSPs with Resell Alliance, they'll go, oh, these are PP deals. These are not just rebroadcasting and all this stuff. So trying to understand the granularity and all that details of what each resale align means was very difficult. But ultimately we know we have to go in that direction, but we know it's not going to happen overnight, so we're kind of just taking a step at a time.Damian Fowler (03:51):That's great. What would you say was the kind of catalyst or moment that sparked that shift?Ji Kim (03:57):We always talked about advertiser value. It is important to yield as much value as possible and get the performance that we need. We always think that advertiser value is important, and when we think about that, it's like you go through stages. You go, okay, viewability needs to be important. Let's get viewability up to above standard, above average, make sure our CTR is good, but it's high quality clicks. It's not just users just clicking on stuff. Then you go through the lines and eventually you get to SPOs. Make sure that advertisers know what inventory they're getting access to, what they're buying, and make sure that they're getting insights. The transparency is there. Then we've increased the value of our inventory.Damian Fowler (04:46):Yeah, I mean that's the key, right, obviously. And speaking of that, having made these changes, are you in a position to be able to see the kind of impact that they've had from a revenueJi Kim (04:58):Perspective? Honestly, I don't think I can everything, especially with these kinds of stuff, what I've learned is it doesn't change overnight. Let's say we remove all the reseller lines yesterday. Today, likely the performance is going to drop initially and maybe things recover over time, but there's so many moving parts that it's hard to associate the value towards SPO, and that's a lot of things that we do in this industry. But I think that's when we like to look at it as, you know what? Ultimately we are improving the quality of our inventory, so we will get rewarded at some point. And that's how you move forward. But with SPO, I think the other side is that it's not just about removing reseller lines. You also have to market yourself and tell the advertisers that, Hey, we have gone in this direction. We have removed the reseller lines. All of our inventory is direct. It's clean. And that part is also hard to do. We haven't spent a lot of time or resources into marketing ourselves, and that's why we talked about, people may not know net, but they know our brands. It's the same thing. It's like we are now making a big push to let people know who Val net is, and that's going to go in hand in hand with this stuff.Damian Fowler (06:21):In terms of that messaging around the surgery as it were you're doing on the supply path, does that land well with advertisers?Ji Kim (06:32):I think it's always positively looked at when you tell them, it's like everybody, it is never negative, but I don't know if actually if it's meaningful for them because at scale, they're buying at scale. So yeah, we're a big publisher, but they're also buying at multiple publishers. Maybe only small portion of their budgets come to us. So it's positive, but I don't know if it's all that meaningful to them. At least that's what I've felt.Damian Fowler (07:04):So in addition to the SPO, what other tweaks or changes are you as head of monetization looking at to basically bring in those ad dollars and keep readers satisfied, I suppose?Ji Kim (07:17):Yeah, so there's three things. So we looked at the advertiser value, but then there's the user experience and then the performance side. So always those three things, there's constantly affecting each other. Ad density is probably one of the biggest part of advertiser value and performance and user experience. So we are constantly trying to reduce our density, and we look at this metric impressions per session and request per session. So we look at that and injections our injections based on content length, a paragraph breaks and all that stuff. So we'll try to work with the content team to create optimal breaks. I'll have a little sit down session with the content team. The leads say, okay, this is how the admin injection works, and how you break out your content really does impact, because we won't break a paragraph in half to inject an ad. So there needs to be natural breaks for the ads to inject. So if you have massive paragraphs, we're going to have less ad injections, which is fine if the content works like that, but they also need to think about how all this stuff works.Damian Fowler (08:26):That's really interesting. I mean, I think that sweet spot between not being the Vegas strip, but also ads have to populate at the right time to have value.Ji Kim (08:35):For net, we've focused mostly on open market programmatic spend. We have a small direct initiative. This is something that we've been trying to grow, but when you don't have huge direct sales initiative and direct spend coming in, you kind of need the density because the CPMs that you get from open market is much lower. So we want to try to move away from that as much as possible. I don't think found that will ever be a publisher where we drive like 50% of the revenue from direct sales, but we want to grow it to maybe 15, 20%. And once we do that, we can yield higher CPMs, which allows us to reduce the density, which would be better for advertiser value, better for user experience, and we'll still get the performance that we need to kind of go forward.Damian Fowler (09:24):So it's a balance.Ji Kim (09:25):Yeah. Yeah. I think if we can drive higher CPMs, we would love to reduce density, but it's always the constant battle between the two of, okay, well we reduced density. Oh, we went too far. Okay, we got to bring it back a little bit.Damian Fowler (09:38):How difficult is it to kind of innovate in ad tech? This is a broader question, I guess given how fast things are changing, especially on the programmatic front,Ji Kim (09:47):It's been very, very difficult. Rapidly changing environment is definitely one of them, and you have to adapt quickly. For example, the video definition of having instream outstream, and then now there's a third definition of accompanying that stuff. When it happened, the enforcement happened quickly, so we had to adapt quickly, and that's difficult. But innovating is, I think, much more difficult than just adapting to the new policies and new rules. So many different ways to innovate pre, for example, you have the open source code, you build that, but there's so many customizations that you can do and even a single customization, you interpret how you should approach that topic and how you should build your tech. So you kind of have to talk to your developers and walk through. And our biggest challenge I would say was bridging the gap between developers and ad ops. I was like, because I am an ad ops guy, I understand programmatic landscape very well, but our developers do not. And I'm not a developer, I'm not a technical guy. Obviously through 10 years I've learned a lot of stuff, but still, if I needed to build something, I'm not going to be able to tell them exactly how to build it. So you need somebody in the middle that understands both sides,(11:03):And that was the most difficult part. And eventually we did find resources that they were able to bridge that gap and were able to build stuff. But ultimately, there's just so many different ways to build your product and you want to make sure that product that you build or tech stack that you build is going to keep that balance that you need between the user experience, the performance, and the density, everything that pertains to page speed as well. If you build it to be too slow, everything gets affected as well, and that's harder to tell. So yeah.Damian Fowler (11:37):So how have some of these technical changes influenced your broad and monetization philosophy?Ji Kim (11:43):Yeah, so I guess one of the things, if we talk about authentication, we talk about cookie deprecation and why authentication became so important to majority of the publishers. And I remember our thought process around authentication was pretty pessimistic, I would say. But eventually we said know what? We can create content or value for the users that's going to want them to sign up and want them to get authenticated. And we said we got to start somewhere. Ultimately, maybe we've become a little bit more realistic about what critical mass of a value would be if we're at, if we're expecting 50% of users will log in, that's not going to happen, but 10% is still very meaningful. So it was about our philosophy was changing, about our expectations changing and still understanding that 10% could be very valuable and we can do a lot with that 10%. So we created more value to the users are more exclusive content, high quality content, high quality videos. All of that stuff became an initiative on the content side for us to deliver the premium model and to give users the incentive to authenticate a sign up on.Damian Fowler (13:03):That's really interesting. I think one of the things that also I'm hearing is that you kind of have different audiences, but you're getting to understand your audiences. I mean, this strategy gives you more insight into who's coming.Ji Kim (13:15):Yeah. We also created what we call threads. They can talk about the article, talk about topics that we're discussing, and that really improved our engagement.Damian Fowler (13:30):As you look to the future, how do you think about, as it were, locking in some of these changes and this value that you see from this audience?Ji Kim (13:40):So I want to go back a little bit about innovating and how difficult it is. So I went through the stages of, okay, what am I focusing on to optimize to yield more value? And initially it was demand. Okay, we want to work with as many high quality as P as possible, but then you do work with all of them. There are going to be going to be one or two that come here and there, but generally speaking, they're not going to create incremental value. They'll just take a piece of pie that was taken by somebody else, not meaningful value. Then you work on ad tech innovation, all that stuff, and that we'll continuously work on that, but that also has lots of limitations, and you eventually reach a plateau point of say, you're not going to find a lot low hanging fruits. So now we come to premium inventory, which we need to learn our users, we need to learn who they are so we can offer these users to our advertisers to grow our PMP programmatic direct, as well as your conventional IO based direct deals that's going to yield as higher CPMs.Damian Fowler (14:53):Yeah, I mean, talk of premium inventories is characteristic of the moment we are in when it comes to programmatic sales for publishers.Ji Kim (15:02):Yeah.Damian Fowler (15:04):Let's draw back and look at the big picture and some of the kind of industry context. I guess think I'm correct in saying Valnet reach has more than 400 million sessions a month across its network. That's correct. And how do you think about that, that kind of scale when every property has its own audience profile and publishing rhythm?Ji Kim (15:30):Yeah, it's sometimes a bit overwhelming how much reach our sites have, but I always try to look at it as our advantage, and this is the opportunity that hasn't been tapped into, is that okay, we're 95% of our inventory is sold in the open market, and we have so much data that we could collect and leverage in order to drive higher value. And it's just looking at it, it's overwhelming, but you start to see the real value that hasn't been tapped into, and that's exciting, but it's also very, very difficult to manage all that information, manage that data, and use it properly. So yeah, I mean it excites me, but also I know how challenging it can be to create value through that. So we're taking one step at a time, even first party data collection. I wouldn't say we're crazy sophisticated, but we're keeping it a level that we know how to manage and understanding it well first and then starting to kind of grow a step-by-step.Damian Fowler (16:45):Yeah, I mean, I suppose the whole back and forth about third party cookies may have provided a spark. I know it lit a fire under the industry. Speaking of first party data, so that is a focus for you?Ji Kim (16:56):Yes, yes. But I believe when it was really a huge focus for the industry was when Google had first announced that they're going to deprecate third party cookies, and we had the initial moment of, oh, you know what? We also need to look into this, but we didn't want to panic. Our outlook was, I'm sure everybody went through the initial panic. We did too, but we didn't want to stay in that moment. And we said, okay, what's realistically going to happen for publishers like us? How much first party data can we collect and really sell because we don't have a huge direct sales initiative? And at that point we had none. And you can't grow direct sales overnight. It's a highly competitive environment, and you're entering that new market. You have to build relationships, you have to have crazy amount of salespeople that are constantly going out there representing balance inventory.(17:55):And we weren't set up for that, and we weren't willing to just fully invest everything into growing that at the time. So we said, well, maybe first party data isn't as important. Collecting first part data isn't as important as just understanding how to go about direct sales. So that's what we worked on. We've hired salespeople, we enter that space. I was very naive about how direct sales worked, and now we have a better understanding. We have good salespeople that understand our values as well. We don't want to just go out and sell anything and everything. We want to understand the creative types that we're also selling isn't going to impact user experience horribly and negatively. The high impact guys, the site scans when they're done, right, it's great user experience, but it could also go the other way. So we wanted to build a baseline first, and that's what we did the last few years. And now we can go after the first party data in a more sustainable way for us.Damian Fowler (18:56):Let's talk about your acquisition of Polygon from Vox Media. Speaking of inventory that expands the real estate, how does that property fit into what you're doing?Ji Kim (19:07):So Polygon, obviously, we go through a lot of due diligences. We look at different opportunities, and Polygon was an easy one to go through because we knew Polygon has great content, it has a great foundation of creating high quality content. But the difference was that Fox has a lot of direct sales. I can't remember the exact number, but it could have been 75%, 80% of their revenue was generated, direct sold inventory, and then 20% was open market. And for us, it would've been the other way around, flipped around even less. Maybe 95% open market, 5% directive. Initially when we acquired it would've been a hundred percent open market, but that's also why it excite us because it's a premium inventory that doesn't get seen in the open market. Open market buyers don't see the bid requests coming from that website as much. So we're super happy, but we knew this was a high quality inventory, high quality website, and we knew that there was a very small chance that it was going to go poorly.Damian Fowler (20:20):Interesting. When you buy a property like that, you're actually buying an audience to a certain extent.Ji Kim (20:25):Yeah, absolutely.Damian Fowler (20:27):Do you think about audiences as discreet to the publications or do you see crossover?Ji Kim (20:34):Crossover? Yeah, lots of crossover.Damian Fowler (20:37):Yeah. Alright. So I guess the big question here is for other publishers looking to upgrade this strategy that we're talking about, especially in this very complex environment, which is something you clearly understand very deeply, what's one piece of advice that you might offer?Ji Kim (20:54):I think you have to think about realistically what you should go after, what opportunities you should go after. So many things that come up right now, I think the big thing is curated media. And on our end, a lot of the SSPs and DSPs are doing the work for us. They going out and curating our inventory for us, and that's fine. But if you were to go after that and trying to grow it, but you don't really have the resources, it's easy to just kind of see everybody, what everyone else is doing, like, oh, I want a piece of that too, but it's not going to yield the value. Same value if you don't have the right resources in place if you're not focused on that opportunity. So my advice would be to understand which opportunities realistically are you able to get and have the right resources who are going to be passionate about that. Take accountability. That's huge, the accountability part. And that's not something you can just kind of force people. You have to believe that this person that's taking on this project can be really passionate and sink their teeth into it. If you got that, then go after those things. But it's too hard to go after every single opportunity there is. Even if seemingly it seems like a low hanging fruit. Nothing is really that simple in this industry.Damian Fowler (22:15):That's for sure. So finally, we're going to wrap this up with some what we call hot seat questions. So what's one thing you're obsessed with figuring out right now?Ji Kim (22:27):How to yield more value? No, no, no. I'll give a better answer than that right now. For me, it's how to grow direct sales sustainably and scale it in a way that we don't get too bloated. Because through acquisitions, one of the most valuable things that I get is insight. I get to see under the hood of a lot of publishers, small to medium to large, how they operate, what is their strategy and direct sales. I've learned some of the big publishers do it extremely well. It's a well-oiled machine, it's not bloated. They generate a ton of revenue, but some have a huge cost, and that's what we were afraid of. And right now it's very hard to do. So you need the right sales team, you need the right operational guys, you need account representation, you need reporting guide and all this stuff. And right now I am trying to find a way to scale it, but without having massive costs, just kind of take over and then expect this to yield value in the next year or two. I want that line to kind of grow together. And that's not an easy thing to do, obviously. And I'm looking for the right resources. I'm looking to build relationships with agencies with limited guys, just hustle through it and offer them our inventory, charm them, whatever it may take. But yeah, that's what I'm currently obsessed.Damian Fowler (24:01):Okay. What's still missing in the ad tech stack that you wish someone would build?Ji Kim (24:07):I don't know if this would fall under their ad tech stack, but I think we could really benefit from a bit more standardization around, it could be reporting and creatives. Maybe I'm speaking out of line because I'm on the inventory side, so I don't know everything that goes on the buy side and the creative side. But what I see is that there's so many different creatives that just either break the page, the creative's broken, it's too heavy, it slows down the page, and it's hard to target those and remove those. It can come through so many different channels. So if there is a bit more standardization around what kind of creatives are acceptable, I'm sure there is some or a standard already, but it needs to be honed in a bit more maybe.Damian Fowler (25:00):What's one thing advertisers misunderstand about monetizing Publish it inventory today?Ji Kim (25:08):So I thought about this and something that it's more of my frustration around advertisers perspective. I understand it, but a bit more frustration because it's hard to create context around it, which is brand safety. I understand the brand side. I advertise side on why they wouldn't want to associate their brand with certain content, but brand safety is police by keyword list and it's very restrictive. And some of the,Damian Fowler (25:37):It's one toolJi Kim (25:38):And it's like, okay, and we have gaming sites that will, a lot of gaming, natural will talk about shooting, but some of the game developers won't want to associate with those articles. And it's like, hang on, hang on. Now you bet you guys also have games that are first person shooter or whatnot. You don't want to associate with those type of articles. There's a bit of a mismatch, and I think it's just hard to manage that. So they go with a broader approach and I get it, but I think it's just there needs to be more about understanding the context of certain articles. And it's like the word shooting can be anything, everything. Right?Damian Fowler (26:22):Yeah, I like that. I've been hearing more about a shift from brand safety to brand suitability, which brings in the concept of context. What's something unexpected you've learned from reader data or behavior recently?Ji Kim (26:39):So I wouldn't say it's recent, but it's something that's surprises me how the smallest change that I, from my perspective is like, is that really going to do anything? But at our scale, the numbers changed so drastically. Recently we were playing around with the video size because our outstream unit will float once the user are scrolling and the size of that unit. Obviously we want to give advertiser value, so we want to make it as big as possible. But then user experience wise, it could be very bothersome because as they're trying to read, there's a video playing. So we want to keep mindful of that. And we're constantly testing the size of that unit and we decreased by 10% and 10%. While it's significant, if you look at the actual size of the unit to the naked eye, you really wouldn't be able to tell what the difference is. But the CTR of that video unit changed drastically. It was cut in half, actually. And that's the thing is like, okay, users are really sensitive to these things. And to me it's not, maybe I'm looking at it too often, but that's always, that boggles my mind and it always catches me by surprise when I see the numbers is like, wow, I did not expect that. I did not expect users to behave this way.Damian Fowler (28:00):That's amazing. The details really matter.Ji Kim (28:02):Yeah, Big time. Damian Fowler (28:03):And that's it for this edition of The Current Podcast. We'll be back next week. The Current Podcast is produced by Molten Hart. A theme is by Love and Caliber, and our associate producer is Sydney Cairns. And remember,Ji Kim (28:21):I like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset.Damian Fowler (28:34):I'm Damian, and we'll see you next time.

In this episode of The Simple and Smart SEO Show, we're diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you're a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.Here's what you'll learn:How to drive traffic without depending on Google (hint: email + social!)Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROASThe smartest way to scale: sell more when people are already buying⏱️ Timestamps: 0:00 – Intro: The Google traffic trap 1:16 – Competing with Amazon (without losing your mind or margins) 3:20 – What is Search Impression Share & where to find it 4:33 – Profit-first ad budgeting: ACOS vs ROAS explained 10:31 – The truth about your prices (and why doubling them may save your business) 13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips 17:37 – Video SEO strategy for higher CTR 18:31 – Collection page tips from Bonobos

This week on Chasin' The Racin' podcast, the CTR lads catch up on a busy 6 months of racing. BSB crack for Christian and Josh and an update on Joe after his EWC crash as well as looking at some of the topical news in the sport across BSB, WSBK and MotoGP. Dom is saving his TT crack for our TT review ep, so you have a few more weeks to wait for that one but trust us there is plenty to catch up on! Enjoy - CTR x   Powered by OMG Racing       Supported by JCT Truck and Trailer Rental and Lucky Day Competitions    Lucky Day are one of the biggest competition companies in the UK and have an amazing range of prizes up for grab every week! Check them out: https://www.luckydaycompetitions.com/     Episode sponsor: Oakmere Motorgroup. They are a motorcycle dealership specialising in Norton and CCM. Visit their site www.oakmeremotorgroup.co.uk or go inshore at Brook Garage, Prestbury, Macclesfield, SK10 4AL   If you're interested in sponsoring an episode of the podcast, please don't hesitate to get in touch via email to chasintheracin@outlook.com         ------------         We have a full range of merchandise as well as Alan Carter's and Ian Simpson's Autobiography's over on our website: https://chasintheracin.myshopify.com           CTR Patreon Page: https://patreon.com/MotorbikePod?utm_...           -------------           SOCIALS:         Instagram: @chasintheracinpod         Facebook: Chasin' The Racin' Podcast         X: @motorbikepod

Electric Ireland, Ireland's leading energy supplier and member of the AdNetZero Ireland community, has delivered a global first with its latest Smart Meter campaign. This is the first time a digital campaign has optimised the ad delivery and ad selection process to reduce carbon emissions, resulting in a 67% reduction in carbon emissions1 and a 31% increase in click-through rate (CTR). The digital campaign was delivered through a partnership between Electric Ireland, dentsu Ireland, Greenbids, the AI-powered media optimisation solutions, and SeenThis, the adaptive streaming technology agency, and was run via Google'sDisplay & Video 360 in late 2024. The campaign promoted Electric Ireland's Smart Meter plans through digital display advertising, highlighting the benefits of switching to these plans; a more sustainable campaign for a more sustainable energy plan. At the centre of this partnership is Electric Ireland's commitment to sustainability, driven by the goal to empower, enable and support customers and communities to achieve net zero carbon emissions by 2040. Electric Ireland took a deliberate step to align its advertising practices with its sustainability objectives - not just through the net-zero products and solutions it provides, but in how it communicates and connects with customers. With data transfer expected to grow annually due to digital advertising, Electric Ireland recognise the growing need to address media emissions in digital advertising. Electric Ireland looked beyond the traditional carbon calculators with this campaign, using the latest technology available to reduce carbon emissions, while maintaining strong performance outcomes. "Electric Ireland's mission is to lead Ireland towards a net-zero electric future, and that commitment extends to every aspect of our business, including our advertising," said Lisa Browne, Head of Marketing & Customer Insights at Electric Ireland. "As a member of the AdNetZero Ireland community, we are committed to reducing the carbon footprint of our advertising. This partnership with dentsu Ireland, SeenThis, and Greenbids is an exciting step forward, innovating how we deliver smart supports to our valued customers encouraging them to embrace more sustainable solutions." This industry first was achieved through a combination of: SeenThis's Adaptive Streaming Technology: This technology optimises ad delivery by streaming the ad rather than the traditional download method associated with display media. SeenThis also optimised the creatives to ensure they were high quality and would load quickly, reducing the ad file size while maintaining high specifications. Greenbids' AI-Driven Bidding Process: Greenbids' AI identifies the most sustainable ad delivery paths by considering factors such as location, device type, and network coverage of consumers in the vicinity. For example, the AI prioritises delivering ads to users connected to Wi-Fi over those using cellular data, minimising energy consumption. "At dentsu Ireland, we're committed to pioneering sustainable advertising solutions that deliver exceptional results for our clients." said David O'Riordan, Chief Performance Officer at Dentsu Ireland. "We went into this project with a very bold target of a 50% carbon reduction," said Guillaume Grimbert, CEO & Co-Founder at Greenbids. "An emissions cut of this scale had never been achieved in such a short time on a display campaign before, so we were aiming for the sky with this benchmark. Not only did we hit our target, but we also rocketed past it, demonstrating the ability of AI to solve problems that not long ago would have seemed impossible." "This collaboration proves that sustainability and performance can go hand in hand," said Hannah O'Neil, EMEA VP of Sales at SeenThis. "By combining Greenbids' AI-powered optimisation with our adaptive streaming technology, we've not only reduced carbon emissions but also delivered a faster, more engaging ad experience. These results set...

Las concordancias pueden parecer un tema muy simple, pero os explicamos con todo detalle cómo las vemos nosotros y como las usamos en nuestras campañas.0:00 Intro0:11 Miscelánea2:02 Nuestra Semana10:32 PPCCast+18:04 Noticias de la Semana28:40 Tema Principal58:44 Recomendaciones1:00:33 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/244-las-concordancias-en-2025PPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

Send us a textLearn the top 5 Amazon PPC mistakes that cause wasted ad spend and lost sales. Avoid common problems like turning off old campaigns, bad keyword choices, and poor CTR. This video shares simple strategies to help sellers run better-performing Amazon ads.Grab the free PPC guide and stop wasting money on your ads: https://bit.ly/3S5OIuB#AmazonPPC #AmazonAds #EcommerceMarketing #PPCMistakes #AmazonSellerTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Are These Mistakes Costing You Sales?00:22 - Top 5 Amazon PPC Mistakes Overview00:28 - Mistake 1: Negating Good Keywords01:22 - Mistake 2: Not Adding Negations Regularly01:49 - Mistake 3: Turning Off Old Campaigns02:45 - Mistake 4: Limiting Budget Instead of Lowering Bids04:02 - Mistake 5: Ignoring CTR in PPC Strategy07:18 - Get a More Clickable Image with Our Help07:53 - How My Amazon Guy Helps Sellers Every Day----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Ross sits down with Kevin Indig, growth advisor and SEO strategist, to break down his groundbreaking UX study on Google's AI Overviews—and what it reveals about the fast-changing landscape of search. From disappearing clicks to trust-first decision-making, Kevin shares how the rise of AI is reshaping everything from user behavior to what actually drives conversions. They dig into why CTR is no longer the north star metric, how age and device impact search habits, and why today's SEO teams need to think far beyond blue links. Whether it's surfacing trust signals, building brand awareness across platforms, or adapting to zero-click journeys, this conversation is packed with practical takeaways for future-proofing your organic strategy. Plus: the rise of interactive content, the power of review mining, and why mediocre AI content won't cut it in 2025. Show Notes: 0:07 – Welcoming Kevin back and discussing the shift to AI Overview dominance 1:18 – Top 3 takeaways from Kevin's study 4:42 – Why younger users love AIOs—and older users don't trust them 5:37 – How brand strength is driving revenue despite declining CTRs 7:42 – Why results vary dramatically by industry (SaaS, e-comm, publishers) 9:20 – Mobile users scroll more—what that means for engagement 13:00 – Trust signals that matter: bylines, bios, disclosures & authority 16:14 – Riskier queries = higher skepticism. Assigning a “risk score” to search terms 19:18 – Why your SEO strategy must include Reddit, YouTube & non-Google channels 23:27 – New team structures: why SEOs must align with social, paid & brand 28:08 – Creating a brand health dashboard: tracking reach beyond Google 31:27 – Leveraging your existing customer base to create high-converting content 34:45 – How review mining and transcripts unlock real user needs 38:09 – AI-generated content: when it works, when it fails, and why “mediocre is invisible” 40:09 – Turning blog content into interactive tools for higher ROI and defensibility 43:34 – Mission statement generator: the surprising success story 46:43 – Final advice for SEOs in 2025: speed, adaptability, and user-first everything Show Links: Kevin's UX Study on Google's AI Overviews: [https://www.growth-memo.com/p/the-first-ever-ux-study-of-googles] Ramp's Mission Statement Generator: [https://www.ramp.com/mission-statement-generator](https://www.ramp.com/mission-statement-generator) Optiversal – Turning reviews into content: [https://www.optiversal.com](https://www.optiversal.com)Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Ele se especializou em copy e estratégia, ela se especializou em tráfego e se tornou o rosto do negócio. Juntos, eles já ajudaram mais de 3 mil alunos a faturarem de 2 a 3 mil por semana. Durante a trajetória de 4 anos no digital, esse casal desistiu no meio do caminho, mas quando voltaram, faturaram mais de R$1 milhão em somente 51 dias. Agora, eles vieram compartilhar um pouco do que sabem no Kiwicast.Eles são Drieli e Rafael Barão e conversaram com a gente sobre:- Como testar criativos e transformar a sua operação- Como validar um criativo que será campeão de vendas- Calcular o CTR pode mudar o rumo da suas vendas- Os padrões que convertem em uma estrutura de VSL- Como estruturar um suporte no WhatsApp diferenciadoE muito mais!Quer saber tudo o que a Drieli e o Rafael Barão disseram pra gente?Dá o play no Kiwicast de hoje.E conta pra gente nos comentários o maior insight que você tirou do episódio.Nosso Instagram é @Kiwify

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't. Spoiler ⚠️: don't use it for brand defense.We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns  this episode is for you.We'll see you in The PPC Den!

¿Te estás planteando expandirte a una nueva plataforma de PPC pero no sabes si es el momento adecuado? Descubre las claves para determinar cuándo tiene sentido abrir Google, Meta, TikTok o Amazon PPC para tus clientes. Aprende a distinguir entre las decisiones basadas en FOMO y las oportunidades reales, qué preguntas hacerte antes de dar el salto, y por qué dividir presupuestos puede ser contraproducente. Consejos prácticos para crecer estratégicamente sin comprometer los resultados de tus campañas actuales.0:00 Introducción al Episodio 2413:24 Abriendo Nuevas Plataformas6:20 Oportunidades Claras y FOMO10:27 Recursos y Presupuestos14:41 La Implicación del Media Buyer18:09 Cierre y Reflexiones FinalesURL Episodio: https://ppccast.com/podcast/241-cuando-y-como-abrir-una-nueva-plataforma-de-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

In this episode of Marketing Mindset, I'm joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands. Why hook rate and CTR don't always predict performanceHis exact reporting structure for tracking new customer growthA scrappy influencer hack that landed his brand in front of A-list celebritiesHow to iterate creative the right way (hint: it's not headline swaps) We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta's definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.

Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!!

Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!!

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers. Get the inside scoop on how ChatGPT gobbles up over 80% of AI search traffic (Google, take notes), why Meta's launching a CapCut rival to remix your socials, and how Reddit is scrambling to keep the bots at bay after AI sock puppets could sway opinions 3-6x better than humans. Meanwhile, Pinterest is charging ahead with AI content labeling so you can actually see—surprise!—real images again. Plus, political maneuvering has TikTok advertisers doing the Hokey Pokey while Meta rolls out shiny new ad options across Threads and more. Our hot take? If you thought getting a blue check was easy, wait until you see Blue Sky put the power of verification in the hands of users and newsrooms—finally, checkmarks that mean something! So, whether you're lamenting lost organic traffic, trying to dodge AI slop, or just want to keep your brand out of the spammy dog pile, grab your headphones and catch Erin, Duncan, and Jacob as they break it all down with wit, wisdom, and maybe one too many tinfoil hats. See you at the EDGE—don't be a piece of cyber driftwood! News from the EDGE: [00:03:03] Google hypes AI Overviews, refuses to answer CTR question [00:09:19] ChatGPT Leads AI Search Race While Google & Others Slip [00:15:28] U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI  Social News from the EDGE: [00:20:11] Meta releases its CapCut rival Edits globally [00:22:45] Meta rolls out ads globally on Threads feed [00:26:15] Meta adds dynamic overlays to Advantage+ Catalog ads [00:29:12] A New Form of Verification on Bluesky [00:31:31] Cracking Down on Spammy Content on Facebook [00:36:44] Trump Says He May Extend TikTok Sell-off Deadline Once Again [00:40:26] Pinterest launches new tools to fight AI slop [00:42:44] Reddit Looks To Add Human Checks To Weed Out AI Profiles   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WAIKAY https://edgeofthewebradio.com/waikay   Thanks to our Social News Expert: Duncan Alney X: @firebelly LinkedIn: Duncan Alney Firebelly Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

A major evolution is reshaping search: Google's AI Overviews. Sitting at the top of search results and summarizing information using generative AI, these overviews are redefining what it means to “rank” in search—and who gets clicks.In this episode, we break down a pair of recent studies analyzing hundreds of thousands of AI Overviews and reveal how this change is already affecting both organic and paid search traffic. Whether you're a marketer, SEO professional, or business owner, understanding these shifts is crucial to staying relevant in 2025 and beyond.What You'll Learn in This Episode:

¿Te sientes ahogado en el océano infinito de información sobre PPC? Descubre cómo filtramos el ruido diario de novedades, noticias, hacks y cursos para mantenernos actualizados sin caer en la infoxicación. Estrategias prácticas para separar lo esencial de lo superfluo y seguir siendo un profesional al día sin que tu salud mental pague el precio.0:00 Intro0:08 Miscelánea2:04Nuestra Semana12:40 PPCCast+18:44 Noticias de la Semana30:41 Tema Principal56:25 Recomendaciones1:00:43 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/240-evitar-la-infoxicacion-en-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

Amazon Marketing Cloud (AMC) is the most powerful tool you're not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you're a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

In this episode, Dave shares some easy Amazon image hacks that can help you improve your click-through rates (CTR) and conversion rates. We'll talk about how important it is to show your packaging in your main images, how you can sneak in some keywords without alerting Amazon's ban hammer,  and how you can A/B test against your competition.    Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.  As an Amazon seller, you always have to be ahead of the competition. This means offering a better customer experience overall, but what does that look like in e-commerce?    This means better product imagery. Images are the only way for customers to truly know what they're getting and better images often means higher click-through rates and higher conversion rates.    How do you get better product images? Here's 7 easy ways you can make your product imagery better than your competition.  The Big Takeaways Include a keyword in your main image packaging and add your packaging to your main Amazon image. More items in the main gallery image convey better value. A/B test your product image against competitors using PickFu. Check Amazon brand analytics for the performance of keywords for your product. Regularly update product images to reflect trends. Do not fear Amazon's TOS when it comes to images. Review competitors' images in competitive categories. Sometimes, ugly images perform better than beautiful ones. Continuously refresh your images to avoid looking dated. Timestamps 00:00 - Introduction to Amazon Image Hacks 01:55 - Utilizing Packaging for Keywords 03:48 - Enhancing Product Images for Better Value 05:15 - A/B Testing Against Competitors 06:38 - Leveraging Amazon Brand Analytics 08:33 - Regularly Updating Product Images 09:59 - Pushing the Limits of Amazon's TOS 10:56 - Learning from Competitors' Successes And that's the 7 ways you can improve your images. If you have any questions, feel free to leave a comment below!  Thanks for listening and happy selling!   

Learn how leveraging Amazon's Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success. Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance. Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don't have access to advanced tools like Helium 10's Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability. In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Leveraging Amazon Data for Sales Growth 00:29 - Amazon Search Query Performance Strategy 06:45 - Optimizing Amazon Images for Increased Sales 08:01 - Impact of Listing Images on Conversion Rate 11:26 - Search Query Performance and Product Optimization 11:50 - Analyzing Amazon Data for Optimization 15:06 - Helium 10 Search Query Analyzer Tool 19:55 - Amazon Search Data Insights 23:19 - Maximizing Amazon Search Query Data 25:00 - Search Grid Performances 30:14 - Keyword Rankings and Sales Optimization 33:03 - Improving Sales Through Search Query Analysis 35:40 - The Power of Organic Ranking 38:51 - Enhancing Product Images for Sales

In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week's biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial.  They also explore new data around AI Overviews and how they're impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his established YouTube channel or grow a brand-new one from scratch. And something that I don't think has happened on the podcast yet, a baby chick joins the show live. Watch the full episode for fresh takes on search, side hustles, seasonal traffic strategies, and the evolving role of AI in how we discover and consume content. Links & Resources: Open AI buying Chrome - https://www.reuters.com/sustainability/boards-policy-regulation/google-contemplated-exclusive-gemini-ai-deals-with-android-makers-2025-04-22/ Google AI Overviews are hurting CTR - https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428  Google AI Overview Study: 90% Of B2B Buyers Click On Citations - https://www.searchenginejournal.com/google-ai-overview-study-90-of-b2b-buyers-click-on-citations/544505/  Cackle Hathery - https://www.cacklehatchery.com/ Word Finder - https://www.wordfinder.com/en/ Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Send us a textAmazon is now cracking down on main image hacks that sellers use to boost CTR and sales.Learn how these changes impact your Amazon listings and what still works today.Get the free SEO Toolkit and start improving your Amazon rankings: https://bit.ly/3EFPhrY#AmazonSEO #MainImageHack #IncreaseCTR #AmazonListings #AmazonSalesWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Curious about our main image hack? Check it here: https://bit.ly/42J2qZeHaving trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:00 - Amazon Image Changes00:12 - What is the Main Image Hack?00:55 - How the Main Image Hack Worked Before01:45 - New Amazon Image Detection Updates02:45 - Why Main Images Are Being Suppressed03:35 - What Types of Main Images Are Still Safe04:30 - Examples of Suppressed and Allowed Images05:30 - Amazon Getting More Lax in Some Categories06:30 - What Sellers Should Do Now About Their Images----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSome Amazon sellers scale fast, others stay stuck. It usually starts with how the product looks.CTR, PPC, and SEO all matter, but one change can make a big difference.Grab our free PPC guide and start spending smarter on Amazon ads:  https://bit.ly/4jGqaUO#AmazonSelling #ClickthroughRate #PPCforAmazon #MainImageTips #EcommerceGrowthWatch these on YouTube:What's Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHAre Amazon Main Image Hacks Breaking the Rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=10----------------------------------------------Find solutions with a one-on-one coaching session https://bit.ly/3YwtgCrSubmit your details and start improving your CTR https://bit.ly/4jXADvlTimestamps:00:00 - Starting with brand growth on Amazon00:15 - Why 66,000 US sellers are the target audience00:28 - Can your brand grow from $1M to $3M?00:33 - Main image fixes that double clicks01:10 - Example using Vaseline to explain image strategy02:00 - Using product-in-use photos and keywords02:45 - PPC and the golden keyword ratio explained03:25 - SEO checks: A+ content, alt text, and Spanish images03:50 - Traffic vs Conversion: Focus areas for growth04:30 - Other conversion issues: design, copy, catalog05:00 - Final thoughts + call to work with My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

¿Quieres dar el salto de agencia a freelance en PPC? Albert comparte sus 16 aprendizajes clave tras año y medio de experiencia: desde no perder tu "por qué" inicial hasta gestionar clientes, evitar el micromanagement y elegir las herramientas adecuadas. Consejos prácticos y sinceros para no quemarte en el camino y disfrutar realmente las ventajas de ser tu propio jefe.URL Episodio: https://ppccast.com/podcast/238-aprendizajes-de-pasar-de-agencia-a-freelancePPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Struggling to integrate AI into your marketing strategy? AI SEO expert Prerak Mehta reveals how entrepreneurs can leverage artificial intelligence tools without fearing job replacement in this tactical episode of The Play Big Faster podcast.  Discover how Gemini connects with Google Keyword Planner to extract valuable data completely free, giving you an edge in the evolving SEO landscape. You'll learn: why AI complements rather than replaces human work, how to choose between leading AI platforms for your specific needs, and strategies for building topical authority that Google rewards. Perfect for business owners wanting an inbound lead generation system without hefty investments. Prerak shares insights from his custom GPT tools designed to help answer HARO queries, optimize page elements, and improve CTR rates. Listen now to transform your approach to AI and SEO marketing

Si vous gérez des campagnes Facebook Ads et que vous ne comprenez pas toujours pourquoi vos coûts explosent du jour au lendemain, cette vidéo est non seulement faite pour vous, mais elle est indispensable.On parle souvent de CPA, de CTR, d'audiences… mais est-ce qu'on maîtrise vraiment le système d'enchères de Meta ? Est-ce qu'on sait comment Meta évalue nos publicités avant même qu'elles soient diffusées ? Et surtout, est-ce qu'on sait lire et interpréter les 3 diagnostics de performance qui influencent directement notre coût par acquisition ?Dans cette vidéo, on vous explique :- Pourquoi Meta vous fait parfois payer plus, même quand vos publicités semblent bonnes,- Comment Meta décide silencieusement si votre publicité mérite d'être vue,- Et comment exploiter les diagnostics de qualité, d'interaction et de conversion pour reprendre le contrôle sur vos campagnes.C'est une masterclass de 10 minutes pour tous ceux qui veulent scaler sans brûler leur budget.
Si vous souhaitez comprendre ce que Meta attend de vos publicités et arrêter de piloter vos campagnes à l'aveugle, regardez cette vidéo. C'est littéralement ce que la majorité ignore… mais que les meilleurs optimisent systématiquement.

Send us a textMany sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting.Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg#AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimizationWatch these on YouTube:Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuyWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2----------------------------------------------Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEohSubmit your details and start improving your CTR http://bit.ly/3Vb6b6QTimestamps:00:00 - What to check when CTR is good but conversion is low00:28 - Why friction matters more than anxiety on Amazon00:54 - Main image and Buy Box placement issues01:10 - The real role of customer avatars02:04 - Solving problems vs selling products02:35 - Do bullets matter for conversion?02:58 - Text is for robots, images are for people03:17 - When a $100 pizza cutter makes sense----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textUnderstanding the differences between Vendor Central and Seller Central can impact your Amazon business success. Learn how each platform works, which one gives you better control, and what's best for your brand.#AmazonSelling #VendorCentral #SellerCentralImprove your Amazon rankings with our SEO toolkit. Get it here: https://bit.ly/4hsEw9OWatch these videos on YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=1PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Fixing a PPC Click Problem00:02 - Client Has a 30% Conversion Rate but Only 1% Click Rate00:14 - First Strategy: Increase Traffic & Improve Main Image00:35 - Why a Dropping Conversion Rate Can Be a Good Sign00:58 - High Conversion Rate? Price Might Be the Main Reason01:15 - Bundles Didn't Work – Here's Why01:30 - Unoptimized Listing? These Fixes Can Boost Sales01:55 - PPC Sales Are Growing, But Organic Sales Are Stuck02:10 - The Client Isn't Using SEO or Design – Big Problem02:30 - Why Upselling SEO & Listing Optimization is Crucial02:50 - Winning the Client Over With a Free Optimization Offer03:10 - How to Lower ACOS & Scale Amazon Sales03:40 - Final Thoughts – Helping This Brand Grow-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.Today's focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.✅ TakeawaysLink Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.

¿Cómo se compara trabajar en agencias de USA vs España? Charlamos con alguien desde el corazón de una reconocida agencia estadounidense para descubrir las diferencias reales.El remarketing puede ser un valor seguro, pero no es tan sencillo de hacerlo. Hoy justo hablamos de las mejores prácticas y cómo no liarla.URL Episodio: https://ppccast.com/podcast/234-ppc-en-usa-con-simon-gracia-de-torresPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Send us a textLearn how to improve your Amazon SEO and boost sales by increasing your click-through rate (CTR). Discover simple steps to optimize your main image, add strategic keywords, and improve search rankings. Steven Pope shares proven SEO strategies to help Amazon sellers drive clicks and conversions.Improve your Amazon rankings and sales. Get our FREE SEO Toolkit here: https://bit.ly/4c18Mas#AmazonSEO #CTRStrategy #AmazonSalesTips #AmazonListingOptimization #EcommerceTipsWatch these videos on YouTube:Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJARead the article here: https://myamazonguy.com/press/amazon-seo-in-2025/Timestamps00:00 - Why CTR is Crucial for Amazon SEO01:15 - How Main Images Impact CTR and Sales03:10 - Why Keywords in Main Images Improve Click-Through Rate04:50 - SEO Phases for New Product Launches06:30 - How to Adjust Titles for Better Search Rankings07:10 - The iCAP Method for Improving SEO and CTR08:25 - Using Amazon Brand Analytics to Track CTR Performance09:00 - How Adding Keywords to Main Images Increases Clicks10:15 - Why Testing Your Main Image Boosts Sales11:20 - Why Amazon Focuses on Recent Sales for Rankings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Keine Ahnung, woran du erkennst, ob deine Ads erfolgreich sind? Klarheit bringen dir die Kennzahlen im Werbeanzeigenmanager. Entwarnung: Davon sind bei weitem nicht alle wichtig für dich! Ich zeige dir in dieser Folge die vier wichtigsten Kennzahlen, die du unbedingt im Blick behalten musst, um den Erfolg deiner Ads einschätzen zu können – und welche Zahlen du auch getrost ignorieren kannst. Hör rein und bekomm die klare, anfängerfreundliche Erklärung, die dir hilft, schnell den Durchblick zu bekommen. Welche 4 KPIs für Anfänger*innen entscheidend sind Wie du diese Kennzahlen richtig interpretierst und in welchem Rhythmus du die Zahlen tracken solltest (Spoiler: nicht so häufig, wie du denkst!)   Wenn dir die Folge gefallen hat, lass mir gerne eine Bewertung da oder teile sie mit deinen Kolleg*innen, die auch mit META-Ads durchstarten wollen. Merci

In this episode of Game Pass or Pass, Cory and Bronson take a deep dive into Crash Team Racing Nitro-Fueled, the full remake of the PlayStation classic. With a fresh coat of paint and modern refinements, does this nostalgic kart racer still hold up, or has time left it in the dust?Topics covered in this episode:Visual Overhaul: The updated graphics bring new life to classic tracks and characters—does it add to the experience?Gameplay & Mechanics: The signature power-slide boost system sets CTR apart from other kart racers—does it still feel great today?Content & Replayability: With tracks from Crash Nitro Kart, multiple modes, and customization, is there enough to keep players engaged?Challenge & AI: The game is known for its tough AI and high skill ceiling—does it make the game more rewarding or frustrating?Microtransactions & Post-Launch Changes: How do they affect the overall experience, and are they a deal-breaker?Cory and Bronson break it all down and decide if Crash Team Racing Nitro-Fueled is worth your time or if it's a pass.

Send us a textIs your Amazon PPC actually profitable? Many sellers focus too much on ACOS and ignore TACOS, CTR, and other key metrics. In this video, we break down how to properly analyze your PPC performance to optimize ad spend and drive real growth.Get our Amazon PPC Guide for better ad results: https://bit.ly/4iqIGjq#AmazonAds #PPCMarketing #AmazonFBA #EcommerceSelling #AmazonSEOWatch these videos on YouTube:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3----------------------------------------------Solve your toughest Amazon challenges. Book a free call today: http://bit.ly/3ZAVEohListing questions? We've got the answers you need: http://bit.ly/3B1LvHtTimestamps00:00 - Are You Wasting Money on Amazon Ads?00:19 - Key PPC Metrics You Need to Track00:46 - ACOS vs. TACOS – Which One Matters?02:50 - Why Click-Through Rate is More Important Than Impressions04:06 - The Worst Metric in Amazon PPC (And Why)05:50 - How Search Term Reports Help You Optimize Ads07:02 - Understanding Placement & Product Reports08:00 - The Truth About AI Ad Automation for PPC10:31 - Essential Rules for Running Amazon Ads Properly12:15 - The Right Way to Structure Amazon PPC Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Check out the video version here: https://youtu.be/0HPucaCMwrQIn this episode of Tube Talk, Travis and Dan tackle a variety of listener questions, focusing on monetization strategies, audience engagement, and the challenges of going full-time on YouTube. They discuss the intricacies of YouTube metrics, the importance of niche consistency, and how to navigate content creation with kids. The conversation also touches on the impact of viral videos on channel analytics and the significance of maintaining audience trust through transparency and thoughtful sponsorships.TakeawaysMonetization for music channels can be challenging due to copyright issues.YouTube metrics like CTR and AVD are important but not the only indicators of success.Finding a niche and being consistent is crucial for audience engagement.Engaging with your audience and understanding their expectations can lead to better content.Transparency with your audience about your main channel can have pros and cons.Sponsorships should align with your content and audience to maintain trust.Viral videos can skew analytics and affect future content performance.Improving voice and presentation skills can enhance viewer engagement.Managing your finances and understanding taxes is essential for full-time creators.Creating family-friendly content requires careful consideration of COPPA regulations.

Send us a textAmazon just made a massive change by releasing Search Query Performance and Search Catalog Performance reports through its API. For the first time, sellers can pull impressions, clicks, conversions, and more directly from Amazon's own data!Take control of your ad spend and maximize profits. Download our PPC guide: https://bit.ly/4kjFoA1#BreakingNews #AmazonSellers #AmazonFBA #EcommerceTips #AmazonUpdateWatch these videos On YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=19What's a Good/Bad Conversion Rate? https://www.youtube.com/watch?v=G0782nWvdwM&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=18-------------------------------------------------Need help with your Amazon listing? Get expert help! Contact us here: https://bit.ly/4k0QIRKFeeling lost growing your Amazon business? Book a FREE coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Finally Helps Sellers!00:08 - New API Functions Released for Sellers00:17 - What Are Search Query & Search Catalog Reports?00:41 - How to Use Amazon Brand Analytics for Data01:07 - Breaking Down Impression Ownership01:34 - Why the ICAP Funnel Matters for Sellers02:07 - Amazon Finally Lets Sellers Pull Data!02:22 - How This Update Affects Tools Like Helium 10 & Cerebro03:02 - Why This Change Is Huge for Optimizing Your Listings03:24 - How to Use This Data for Real Optimization03:56 - Will Amazon Keep Giving Sellers More Data?04:13 - The Future of Amazon Data for Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session. Want to generate leads on with social media ads so easily it feels illegal? An 8-figure CEO's framework revealed! This 5-part strategy will transform how you approach lead generation using social media ads, focusing on human psychology instead of vanity metrics.KEY TAKEAWAYS:Stop chasing wrong metrics like CTR and engagementYour ad must attract right people AND push away wrong onesFocus on clarity before sellingAlgorithm learns from behavior, not just clicksWorks for high-ticket services, not just small purchasesWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Send us a textLearn how Amazon sellers check CTR, product visibility, and conversion rates to increase sales. This video explains how stock levels, product variants, and product rankings affect performance. See how to read the Search Catalog Performance Report to track clicks and spot what's holding back sales.Download our PPC guide & improve your ads: https://bit.ly/4k1bel5#AmazonSales #AmazonTips #ecommerce Watch these videos on YouTube:Amazon AI Rufus Is Useless https://www.youtube.com/watch?v=GVPdn2n8_o8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3Beat Cheap Competitors Without Lowering Your Price https://www.youtube.com/watch?v=XQezZ8XTNz4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5-----------------------------------------------Do you want to know what's wrong with your listing? Send it to us: https://bit.ly/4k0QIRKStuck on sales? Book a free call with us today: http://bit.ly/3B3HMJATimestamps00:00 – How to Check CTR and Category Performance on Amazon00:54 – Does Low Stock Lower Amazon Search Visibility?2:12 – Do More Product Variants Increase Amazon Sales?4:12 – Signs of a Successful Product Launch on Amazon5:10 – My Amazon Guy Can Help You Sell Stress-Free----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThe biggest mistake YouTube creators make? Overlooking the power of thumbnails! A well-designed thumbnail can triple your click-through rate (CTR) and make a huge difference in your video's performance. Learn why a thumbnail artist should be your first investment and how to hire the right one.Amazon sellers struggling with CTR? Let's fix it: http://bit.ly/3Vb6b6Q#YouTubeGrowth #YouTubeTips #ContentCreation #ThumbnailDesign #clickthroughrate Watch these videos next:Why Most Goals Fail and How You Can Succeed https://www.youtube.com/watch?v=Vi-HxMSfuH4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=6How to Build a Successful Amazon Agency with the Right Sales Focus https://www.youtube.com/watch?v=vFYwDxFelcc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=8-----------------------------------------------Download our PPC guide & optimize your ads: https://bit.ly/3DLhywdGet our proven SOPs to grow your business: http://bit.ly/416awftNeed expert advice? Book a free call with us: http://bit.ly/3B3HMJATimestamps:00:00 - Why Thumbnails Matter More Than You Think00:12 - The Mistake Most YouTubers Make With Thumbnails00:40 - The Power of Color and Design in CTR01:15 - Why Close-Up Shots and Emotions Work Best02:00 - How a Professional Photographer Can Help02:30 - Hiring a Thumbnail Designer: What You Need to Know03:10 - Should You Use Fiverr or Hire In-House?04:00 - The Challenges of Finding a Good Designer04:45 - The Business of Teaching vs. Doing05:10 - How My Amazon Guy Uses Education to Grow05:40 - How MAG Helps You Grow Your Amazon Business----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textA good click-through rate (CTR) can make a huge difference in your Amazon sales. In this video, Steven Pope from My Amazon Guy breaks down the benchmarks for both organic and PPC CTR, showing where most sellers stand and how to improve.Struggling with your main image? Get our Main Image Hack Service here → http://bit.ly/3Vb6b6Q#AmazonCTR #AmazonSEO #EcommerceTips #AmazonPPC #amazonadvertising Watch these videos next:How Amazon Sellers Can Maximize Conversions with the ICAP Funnel https://www.youtube.com/watch?v=xDsphG2GsBE&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=27Main Image Optimization Hacks https://www.youtube.com/watch?v=XFjmTEprIIA&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=16-----------------------------------------------Download the ultimate PPC guide & improve your ads: https://bit.ly/3DLhywdNeed expert advice? Book a call with us today: http://bit.ly/3B3HMJATimestamps00:00 - What's a Good CTR?00:09 - Organic vs. PPC CTR Benchmarks00:15 - Bad, Average, and Excellent CTR Ratings01:27 - Why Improving CTR Matters for Amazon Sellers01:30 - Understanding Advertising CTR (PPC Benchmarks)02:40 - How CTR Is Calculated in Amazon Ads03:52 - CTR Differences Across Niches04:22 - The Golden Keyword Ratio for PPC Success06:19 - Are You Spending Too Little on PPC?07:30 - How to Improve Your CTR Step by Step08:14 - Adding Keywords to Main Images for Higher Clicks09:21 - How Showing and Telling Helps CTR10:28 - The Role of Product Packaging in Clicks11:38 - Key CTR Mistakes Sellers Make13:22 - The #1 Way to Increase CTR Instantly13:56 - ICAP Report: How to Pick the Right Keyword14:18 - Final Thoughts & What's Your CTR?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textYour Amazon main image affects clicks and sales. If shoppers can't tell what your product is, they'll move on. This video breaks down a real listing and shows simple changes, like lifestyle images, keyword-rich text, and better angles to improve CTR and conversions.Get more clicks and sales with a better main image! Fix yours today: http://bit.ly/3Vb6b6Q#AmazonImages #MainImageHack #AmazonListingOptimizationWatch these videos next:Focus on Traffic NOT Design https://www.youtube.com/watch?v=UOlRUvdOfJY&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5Why No One's Clicking Your Listing https://www.youtube.com/watch?v=sBfy9ZHXZFs&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=10-----------------------------------------------Get our PPC guide & improve your ads today! Download here: https://bit.ly/3DLhywdLaunching a product or fixing a listing? We've got answers! Contact us: http://bit.ly/3B1LvHtNeed expert help? Book a call with My Amazon Guy now: http://bit.ly/4eVgJxUTimestamps00:00 - How to Improve This Amazon Product Image00:07 - Using Lifestyle Images for More Sales00:12 - Adding a Ribbon & Text for Better Visibility00:20 - Why Keywords in Images Matter00:38 - Fixing the Main Image to Show Product Use00:46 - Are the Bullet Points Good Enough?01:05 - Why the Parent Listing Format Might Be Hurting Sales01:15 - Fixing A+ Content for Better SEO & Conversion01:31 - Upgrading to Premium A+ Content01:39 - Who is the Product For? Optimizing Demographics01:47 - Main Image Hacks Every Seller Should Use01:52 - Selling on Amazon Doesn't Have to Be Hard!-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

Send us a textSteven Pope, CEO of My Amazon Guy, shares how small changes to your listing can massively increase your Amazon sales. Learn how to optimize CTR, conversion rate, and PPC campaigns with actionable insights for sellers. Interested in a main image revamp? Get yours upgraded here: http://bit.ly/3Zuylez#AmazonSelling #AmazonCTR #AmazonPPC #StevenPope #AmazonSEO #EcommerceTips Watch these videos next:Selling seasonal products? https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=1CTR secrets and more https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&t=1564s----------------------------------------------Get one-on-one guidance from an expert, book a call today http://bit.ly/3B3fgrCStart growing your sales today http://bit.ly/3Vbhtb6Submit your ASIN for a detailed review http://bit.ly/3ZrUVp6Timestamps:00:00 - How a Small Change Led to a Big Sales Increase00:14 - Introducing Steven Pope from My Amazon Guy01:24 - Challenges Facing Amazon Sellers Today02:03 - Understanding Amazon's Conversion Rates03:28 - Practical Tips to Improve CTR04:49 - Using Brand Stories to Drive Traffic07:00 - SEO for A+ Content and Alt Text08:47 - Insights on PPC Campaign Launches10:17 - Market Share and Clickthrough Rate Tips13:06 - Enhancing Main Images to Drive Sales18:00 - Overcoming Customer Concerns25:00 - Thoughts on AI in Amazon Selling29:27 - Learn More from My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLearn how focusing on traffic over design can make a big difference for Amazon sellers. This video shares tips on improving clickthrough rates (CTR), leveraging Brand Stories, and making your listings more effective.Get an estimate to see how we can make things work for you http://bit.ly/3OsA7Yl#AmazonSellers #ClickThroughRate #AmazonOptimization #AmazonCTR #AmazonBrandStories Watch these next:Optimize Amazon discounts with targeted promotions https://www.youtube.com/watch?v=mB17SsCopQ4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4Find out how branding adjustments improved customer trust https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=3&t=2s----------------------------------------------Submit your ASIN for a detailed review http://bit.ly/3B2qkoGFind solutions with a one-on-one coaching session http://bit.ly/3ZAVEohSubmit your details and start improving your CTR http://bit.ly/3Vb6b6QTimestamps:00:00 - Using Market Share to Analyze Performance00:21 - Why CTR Matters More Than Conversion Rates01:15 - The 10:1 Rule for Traffic vs. Aesthetics02:00 - How Premium A+ Content and Brand Stories Help Listings03:30 - Maximizing SEO with Brand Stories and Alt Text04:30 - The IAP Funnel: From Impressions to Purchases05:10 - Real-Life Example: Enhancing a Main Image for Better CTR----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSteven Pope breaks down everything Amazon sellers need to know about PPC, from optimizing clickthrough rates (CTR) to debunking keyword myths and managing ad budgets. Learn actionable strategies to improve your ads, reduce ACoS, and scale your brand profitably.This video dives into real-world examples, campaign insights, and advanced techniques to help sellers make smarter advertising decisions.Think you've nailed PPC? Prove it with our FREE guide – the strategies you didn't know you needed.Download here: https://bit.ly/4gwtOzi#AmazonPPC #EcommerceTips #amazonadvertising Watch these next:How to Better Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=1Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu------------------------------------------------------Enhance your clickthrough rates with our IMG hack http://bit.ly/3ZuylezTalk to an expert and transform your Amazon strategy http://bit.ly/3B3fgrCSimplify your Amazon operations with our proven SOPs http://bit.ly/3Z9h1LJ00:00 - What to Focus On in PPC00:06 - Why People Are Key to Success01:12 - Lessons on Static Growth and Personal Development03:00 - What Makes a Good Life for Steven Pope03:53 - Clickthrough Rate: A Hidden PPC Metric05:09 - Main Image Optimization Tips07:12 - Negating Keywords: Do's and Don'ts10:27 - Managing Keywords Across Campaigns13:18 - Why Testing Campaigns Separately Works15:50 - Using Broad Match for Organic Rankings20:53 - Troubleshooting Low-Impression Keywords26:00 - Predictive Analytics and Amazon Trends30:00 - Sponsored Products vs. Organic Positioning33:07 - The Future of Amazon Advertising-----------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth!   In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could transform your holiday sales from hundreds of thousands to millions? Destaney Wishon of BTR Media, our expert guest, reveals the art of crafting your own demand and skyrocketing sales with strategic off-platform investments, such as TV and video ads. We dissect the tactics that took one brand from $200,000 to a whopping $4 million, focusing on differentiating branded and non-branded sponsored product campaigns, and structuring these campaigns based on search intent to maximize their impact. We also break down Amazon advertising strategies for those looking to boost performance and profitability. Discover how to make the most of tools like the Search Query Performance report and Amazon Marketing Cloud for comprehensive insights into conversion rates. Learn to balance profitability with traffic through dual campaigns, explore the potential of DSP for bigger budgets, and navigate the nuances of keyword targeting. With Destiny's insights, you'll be equipped to optimize your strategies using metrics like TACoS and tools like Helium 10 Adtomic for periodic assessments. As we explore the intricacies of Amazon PPC campaign optimization, we cover everything from keyword volumes to match types. Learn how to effectively manage budgets with keyword volume, and understand the importance of automatic and manual campaigns, especially for new product launches. We also touch on the importance of influencer collaborations and product targeting to improve conversion rates in high window-shopping categories. Join us as we conclude with a special Q&A, where Destiny continues to share her expertise and engage with our community. In episode 625 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Strategies for Amazon Holiday Sales Success 00:35 - Welcome to TACoS Tuesday 06:17 - Optimizing for New Product Launch Strategies 10:26 - Optimizing Amazon PPC Campaigns for Higher Sales 16:56 - Amazon PPC Campaign Optimization Strategies 17:57 - Optimizing Keyword Match Types in Campaigns 21:14 - Influencers and Organic Sales on Amazon 27:02 - More Q&A and Follow-Up Questions Transcript   Carrie Miller: In this week's episode of the Serious Sellers podcast, we have expert Destaney Wishon with us and she's answering all of your questions, and we're going to be talking a little bit about Black Friday and Cyber Monday and how one of her clients actually went from $200,000 to $4 million this holiday season. This and so much more on today's episode of the Serious Sellers podcast.  Bradley Sutton: How cool is that? Pretty cool, I think, think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. Well, that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.  Carrie Miller: Hello everyone, Welcome to TACoS Tuesday. We have our expert guest here, Destaney Wishon. Thanks so much for joining us, Destaney.  Destaney: Happy to be here. Very excited. I mean the chaos of the holidays Black Friday, Cyber Monday, what better time to get all your questions in?  Carrie Miller: Yeah, exactly.  Destaney: On our end, almost across the board, we saw Amazon's extending this holiday period, you know, taking some pressure off of their shipping for two days. So for the first time ever. You know, if we're just comparing Black Friday to Black Friday, year over year, this Black Friday was a little bit lower, but the overall holiday period was up. I don't know if consumer sentiment around shopping is higher, but sales were almost incredible and I would say our ROAS was pretty in line. We had one brand go from $200,000 to $4 million in sales month over month. It's obviously a giftable item, but it was pretty crazy to see that. So it's been really strong now. Carrie Miller: Oh, that's amazing.   Destaney: Didn't run deals whatsoever. You did nothing for lead-in CPCs are up and your sales weren't that much stronger. But for the brands who leaned in, they did fantastic.  Carrie Miller:  That's amazing, was there a specific strategy you think that they changed, because that's a pretty substantial jump.  Destaney:   They did a fantastic job. And this is kind of the new topic I've been coining in my training is when you list on Amazon, you're just capturing the demand. Amazon's doing all the work. They're driving the people that are searching for your product. You're just, you know, you got a little bucket and you're capturing it.  Carrie Miller: Yeah Destaney: What they did incredible was they created their own demand, so they went off platform, they invested in TV and video and they educated their customer based on why they need to buy their product. So when Black Friday, Cyber Monday came along and they typed in their search term, they stood out in the page because the customers were already familiar with their products.  Carrie Miller: Wow, that's, that's pretty incredible. Yeah.  Destaney:   Yeah, it was insane to watch.  Carrie Miller:  I was. I've been curious about the tv ads and how. You know how those are going for people, so that's sounds like they. You can do a really good job with them, depending on- Destaney: 100%. We're seeing a lot of success. It's also just like rewiring your brain. I think a lot of brands are spoiled because sponsor products are so successful. But I'm like, of course they're successful, a customer's already planning on buying you. You didn't do any work, you just fit on a keyword. Like Amazon did the work of bringing people on the platform. Carrie Miller: Very true, so would you like to get on and start answering some of the questions from the audience?  Destaney:    Let's do it. I mean, typically these run over, so we might as well start strong.  Carrie Miller: Well, yeah, okay, this is from Spencer, and he says What is considered best practice for branded sponsored product campaigns. Do you make a separate campaign for each SKU or do you make one campaign and put all the SKUs in it?  Destaney:     It kind of depends. Your branded searches aren't always the same, right, if someone's typing in Coca-Cola Diet Coke versus regular Coca-Cola, you can change your strategy. So we segment based off search intents. We almost always separate branded versus non-branded, like that is table stakes. You have to separate branded versus non-branded campaigns. But when it comes to lining up your SKUs, we depend on search intent. But also from a reporting perspective, it's sometimes nice to break out into single SKU campaigns because then you can look at your TACoS per brand and you can say you know SKU A is doing really well. Maybe I should increase my branded search investment on this SKU and increase my budget on that campaign while pulling back on my branded investment for SKU number two. Breaking out into single SKU campaigns as a whole just makes it really easy to control your budget distribution if you have good naming and good organized campaign structure.   Carrie Miller:   Daniel says afternoon. Is there a I think it's morning for me, but afternoon probably for you guys Is there a golden ratio of CTR to CVR for measuring effectiveness of ad campaigns? Destaney:   I'm not going to give a golden ratio per se because it's really dependent on category. Click-through rate's also really difficult because it depends on things like pricing and reviews. So your advertising is going to be influenced by that. Same for your conversion rate, but your conversion rate. You can figure out what your category is converting on really easy using tools in Adtomic or using the search query performance report and clearly see using brand metrics. Hey, my category is converting at 20%. You should be converting better than category average, like that's kind of the standard. If you're going to increase your ad investment, you need to be converting better than category average. That being said, again, it's also dependent on search intent. Probiotics is going to be a lot more expensive than probiotics for kids back to school, right? So you can't just blanket look at your conversion rate across the board. You have to understand intent.  Carrie Miller:   Awesome. Okay, let's go to Joshua. He says if you came to Helium 10 from an agency and had hundreds of their old campaigns in your account, what is the best practice? Should I delete all of the non-performing campaigns and start over? I am not sure how to proceed. Destaney:   Great question. No matter what software you're transitioning to or an agency you're transitioning to, we don't ever recommend just pausing everything and hard stop. It's really bad for relevancy and it's difficult for the transition. What we do recommend doing is pulling your search term report for the last 60 days. Pull out all of your keywords that are successful and build them out into the new structure that you want to move forward with using the new software and then slowly rolling those out at the same time. As your new campaigns pick up traction, you can slowly pause out your old campaigns that are maybe a bad structure or maybe they're a weird single keyword structure that you don't want to move forward with. You slowly transition them over. First thing pull all your good keywords. Second thing pause all your bad keywords. Third thing slowly launch and transition your budgets over from old to new.  Carrie Miller:     What are the best practices for 2025 for new product launches. What's changed? I mean, I don't know if that's in regards to that's what I would put it, as I think.    Destaney:     I mean I don't know if that's in regards to me, but I would put it as yeah, I think quite a few things have changed. In terms of product launches, I would say driving external traffic is still doing really, really well and something that I think needs to be leaned into. A lot of brands cannot afford the CPCs in the category on a product that has zero reviews, so any way you can use external traffic that's maybe a bit cheaper to get your reviews up before leaning really heavy into Amazon advertising is a little bit more profitable. I would also say we're seeing this transition to creative matters so much more. So, making sure your click rate and conversion rate is good with your main image, but on the Amazon advertising side, really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the Amazon advertising side. Really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the page, because when you're launching, you don't stand out on the review perspective, so find unique ways to stand out within the search results.  Carrie Miller:   My product launched in October and I'm struggling to get sales. I've been using auto and manual campaigns, spending between 30 to 50 per day on a $20 product. I've launched the product in another territory where it's selling well. So feel confident with the product and listing. Any suggestions? Destaney:   Yeah, so I would say the first thing is to look at the keywords and really make sure they're the right keywords. Type them into Amazon. Do you see similar products? Once you see similar products, are those products priced at the same as you or are they cheaper than you? Do those products have a lot more reviews than you? Figure out the competitive advantage that they may have over you and improve your listing in that way. On the advertising side, it's really as simple as again looking at the keywords and trying to expand the keywords in which you have that competitive advantage and then optimizing your bids to make sure you can be profitable. The biggest thing, though, I would say, is understanding that competitive advantage. When you type in your main keyword, what do your competitors look like? What's the price? What's the reviews? Is the main image different?  Carrie Miller:   And the next question is from an Elite member of ours. Hi, Andrew. For SB product collection campaigns we find basically all our sales come from top of search. Is that common? Also, is it worth spending time bidding on other placements for those campaigns? Great question.  Destaney:    In general, I would say it is common. If you think about how the search results are set up on desktop and mobile, what is the biggest ad on the page? It's the sponsored brand top of search ad. The headline ads, the sponsored brand ads on the product detail page are typically video. It's not typically product collection, it's sometimes store spotlight and video. The only other sponsored brands that show up on page one are way down in the middle of search, sometimes the bottom of search. So this is very typical, not surprising. You can bid on the other placements. It's not going to drive a huge difference. Just know that the majority of your traffic and visibility comes from top of search because that's where all of the customers are clicking and viewing before they scroll down the page. Carrie Miller:   All right. The next one is from Keith. He says my BSR is improving and my PPC is converting. However, the organic ranking for my main keywords are not improving much. Any advice on how to improve rank?  Destaney:    Yeah, the two biggest factors that you can then break down is sales velocity or conversion rate. So again, figure out your category conversion rate. That's super easy with brand metrics, insights and planning or Helium 10 Adtomic, it's Amazon given data, it's first party data. So look at brand metrics. If you're converting lower than your category, you're going to need to drive a lot more traffic to your category, so you're probably going to need to spend more in order to improve that organic rank. On the flip side, let's say that you are spending more than the category or driving more in the category. Then it comes down to again like improving that conversion rate. It's traffic or conversion. Those are the two levers you really need to consider. So again, traffic the easiest thing to do is spend more it's not always the best answer or improve your listing and convert better, so that way you can easily spend a little bit more.   Bradley Sutton: Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's index checker to check any keywords you want. For more information, go to h10.me/indexchecker. More information go to h10.me/indexchecker. Carrie Miller:    Hello, 80 to 90% of my PPC campaigns coming from SBV. I see the CPC and SBV a lot lower than sponsored. I am thinking to double down on I'm assuming that's sponsored brand video and let the SP sponsored on the second plan. Would that be a good way of going?  Destaney: This is. I'm not going to say this is wrong, but this is really really unusual to see because on page one there's one sponsor brand video ad, so it's very limited in terms of advertising inventory. On page one there's 15 to 20 different sponsor product camp placements, so almost actually across the board. As an agency with over $100 million in spend, 70% of sales almost always come from sponsored products because they have more real estate and inventory on the page than anything else. Very unusual. Also, sponsored brands view can get competitive really fast because since there's only one placement on page one, when everyone starts increasing bids for that placement, you can kind of lose control as CPCs go up and you're going to lose a lot of your sales velocity. So I love sponsored brands video. It's a great format, but it's very, very limited in terms of advertising inventory and you should be investing more in sponsored products. That is, across the board, the highest sales driving tactic because there's so many more sponsored product placements than anything else.  Carrie Miller: Keith says or asks what is the best way to check my conversion rate versus competitors on keywords?  Destaney: I would say your search query performance report is probably like one of the easiest ways as a whole to look at search query performance. It's not specifically related to advertising. When you're specifically looking at advertising, you can't compare directly on the keyword level. You can look at it at the subcategory level but you cannot see directly on the keyword level. You have to use SQP and then overlay it with the rest of your data.   Carrie Miller: How can you measure the effects of having a loss leader to help bring in additional traffic into your brand or variation listing?  Destaney:    Great question. I would probably dive into AMC for a lot of that. AMC is going to help you understand if someone clicks on one product, do they then end up buying another product? That's the easiest way. Without that, you could probably use depending on where you're advertising the sponsor product to advertise product report to see if people are clicking on one and then buying another. That's a really easy way to justify. It's just limited to only your advertising data where, if you use the appropriate AMC report, then you're gonna be able to see all of your organic data and that's gonna help you understand much better.    Carrie Miller: My sponsor campaigns are doing well when I have a lower bid. Whenever I raise my bid to try and get more juice out of them, my budget gets blown and they become unprofitable. Do you know what I should do in order to make this work for me?  Destaney:    There's really no perfect answer here. I mean is the balance that is Amazon advertising. One of the things that we do to help this is we'll create two campaigns with the same keywords. One of our campaign will be lower bid, focused on profitability, and the other campaign will be higher bid, with focus on sales, and we'll shift our budget back and forth. You know, 70% of our budget is going to go to profitability, 30% of our budget is going to go to the high traffic. That way we're not having to constantly fluctuate our bids. This kind of allows us to move the budget from both to maximize profitability and then, when we're done with that, it's okay, we can shift more and turn on higher sales. It's just easier budget distribution. The other things that you could look at is your bid management strategy. Maybe there's a better middle ground. Are you optimizing for placements? Are you moving broad phrase and exact? Sometimes your long tail keywords are going to be a little bit cheaper from a CPC perspective, so you're going to be able to drive more profitability from your long tail keywords. All of those additional measures are going to be hugely beneficial for the strategy.  Carrie Miller:   The next question is what's your take on DSP and data from AMC?   Destaney: I'm going to start with data from AMC, because it is now available for everyone. Brian Lee asked later on in the chat who can use AMC. Helium 10 has actually rolled it out, so you first need to request your instance being set up, but you do not need to run DSP ads to get access to AMC now. AMC is basically analytics and audience platform that just gives you a ton of insights into your Amazon advertising data. If you're not incredibly familiar with Amazon ads, it's gonna be probably a shiny object syndrome and I don't recommend you dive into it just yet. But if you understand sponsor brands and sponsor display. The second part of this question is what's my take on DSP? DSP has a bad reputation in the space because agencies and or Amazon managed services haven't been running it well, but DSP as a tool is incredible. It's one of the most powerful Amazon advertising tools out there, I would say, if used appropriately. You do need to be spending at least $10,000 on DSP a month for it to make sense, but DSP is incredibly, incredibly powerful for brands that are ready for it.  Carrie Miller: What do you recommend for Ad campaigns when you have separate listing variations. Do you recommend to merge or manage in each campaign??   Destaney: Again, it depends on search intent. In my opinion, if I have a black t-shirt versus a red t-shirt, and that's how they're variated, I like to separate out my campaigns so I can create search terms based off the variations. So I can create search terms based off the variations. If my only variation difference is size. No, not size price $20 variation, $10 variation I may not segment them. I would typically put my lowest price first because that's going to have the highest click-through rate and then lead customers to my other variations. If it's flavor variations, weight variation, something with different search intent, I recommend segmenting campaigns so you can curate your keyword experience.   Carrie Miller: What is a good way to determine keywords that you are ranking for, then comparing them to PPC campaigns to determine which keywords you may not be advertising for? Any quick way to do this.  Destaney:   Quick way is the fun part of this question. So the biggest thing I would say is to 100% 80-28. We kind of look at if we're ranked in the top four. We're going to pull back on sponsored product spend and move budgets to our sponsored brand, so we're winning the top of search and showcasing our brand. That's our overall strategy. You can use TACoS correlation to do this. If you have a TACoS objective, you'll see that when you spend on a sponsored product ad that you're ranked for, your TACoS is going to increase because you're cannibalizing your organic sales. So you can almost use TACoS as a lever to push and pull. It's not a perfect solution but it will help. The second thing to do would be to dive into you know, using Helium 10 and on a monthly, quarterly basis, pulling probably those terms, that on average you're above number four, number eight on, and then we create segmented campaigns for ranking that we can turn on and off as needed. So I don't want to turn off that keyword as a whole, I just want to lower the bids. So I'll shift my budget for my ranking campaigns to my profitability campaign. So I'm still running, but I'm not showing up in the top four sponsored ad placements.   Carrie Miller:    Jason says what is an optimal amount of keywords per exact campaign. I started with 15 or so, but as keyword harvesting creates new targets, the list has grown quite a bit. Break them into new campaigns question.  Destaney: Absolutely I personally don't love harvesting new keywords into an old campaign because it's going  change the performance of your old campaign right. If you have 10 new keywords that aren't proven, then your overall campaign may stop, start performing worse. So 15 is a great number. This is one of those fun like depending on what influencer you follow in the space, you're going to get a different number. It's really dependent on your budget. You know we've had brands that are spending a million dollars a month and they're able to have 100 keywords in a campaign because their campaigns had a thousand dollar budget. So we could afford from a budget perspective to drive traffic to every keyword. If you don't have that budget and you're only at $100 a month or a day, then you're going to need a lot smaller group of keywords to make sure you're collecting data on those keywords. So start with 15, maybe go to 20 to 30, depending on how high you want your budget to be, but then always break them out to new campaigns past that point.  Carrie Miller:   Are exact keywords generally expensive than broad? What, according to you, is the right mix of keywords, match type within a campaign and how many can should be added? Destaney: This is a fun one. There's a ton of misconceptions around this. In my opinion it just depends, because it's an auction model. If someone is bidding more on their exact match term than they are their phrase match, then maybe your exact match keywords are more expensive because your competitor is bidding more. We test all three match types across the board. They all three run in a very similar ACoS or ROAS because we control the bids to what's converting best at that certain point in time. I think for us, phrase match is one of our highest selling match types right now because broad sometimes goes too broad and doesn't convert as well. Exact match typically converts the best but can be the most expensive. If we're in a category where our competitors are bidding a lot more on exact, highly recommend running all three. Later on, someone asks can you put them all in the same campaign? You can. It's not necessarily going to hurt. We break ours up most of the time. There's instances where we won't, just so I can control again where my budget's going. But we continue to test every single keyword and every single match type and then just negate and or pause or lower bids depending on the performance in the CBCs.  Carrie Miller: I recently launched, about two weeks ago. I'm running an automatic and manual campaign. Is there any other campaigns I should be running? Destaney: No, I'd say that's fine unless you have a really high budget and look at maybe video or sponsored brands. Those are going to do really well for you. It's unique advertising inventory but considering it's only been two weeks, I think an auto and a manual is good. An auto is going to be used for keyword research and data collection for you. Use your manual campaign to really control where your traffic's going and then just continue adding those automatic keywords you're finding into your manual campaign.  Carrie Miller: Mike says, I'm in a category where there's a lot of window shopping, so my advertising spend is high as lots of clicks, no and low sales. Long tail keywords have low traffic and the keywords with higher search volume are very general, expensive and saturated by competitors. Any other strategies to consider?  Destaney:   Yeah, I would say, like the home decor, apparel, puzzles those categories can be really difficult because of the window shopping. So you got to think how do you stop someone from window shopping? Video does really really well because then you're educating them on why your product's better and why they're interested. And the good thing with sponsor brands video is if they're just watching the video you don't get charged. You only get charged if they clicked, and if they click they're interested. But again, I'd put this back on you to ask why are people clicking on your listing but not buying? Like even in high window shopping categories, you need to have a competitive advantage. The second thing I would say is product targeting, sponsor product product targeting, sponsor display product targeting can do really well. Target all of the competitors who have lower reviews than you, a higher price point than you, worse reviews than you. These do really well in window shopping categories because, as you mentioned, people are looking at competitors and then clicking on other listings and other listings. So this is a good opportunity to kind of take advantage of that mentality.  Carrie Miller:   Would you also say influencers are probably really the best way for those particular categories.  Destaney:  Yeah, I think influencers do really well because they're again, it's the same as the video concept. You don't want to just capture the demand and be compared to every other product in your category by price or reviews, which is what Amazon's known for. How do you educate a customer on why they need your product before they even click? Influencers, video ads, off-platform traffic does that job.  Carrie Miller:   Do you think Amazon rewards or gives more ranked juice for organic sales more than PPC sales, or do they treat them the same?  Destaney:    I would probably say more to organic sales. This is why your big retail brands your Johnson and Johnson's, your Pepsi or Coke's can get away with having listings that maybe aren't as fantastic because their organic conversion rate is so much higher, right? Even before they were spending a ton like seven years ago when I got started in this space those brands did so well because their conversion rate was higher. Customers were searching for their brand name and buying right, so their organic is already inflated and doing much better. Nowadays, PPC of course plays a role, but Amazon knows that they're going to max out on how much PPC opportunity they can have within the search results, so I think organic is weighted a little bit heavier in terms of conversion rate and click-through rate.  Carrie Miller: Do you ever increase budget on a PPC campaign, even if it isn't maxing out?  Destaney: It doesn't hurt. I don't think it necessarily helps. It can. I've seen a few people kind of make statements like I ran a campaign at $50 a day budget and it did nothing. When I increased it to $500 a day it did something. I've never really seen that, but it doesn't hurt anything. Carrie Miller: Joshua says wait. So I thought it was best practice to segment campaigns, as in keywords and such, to determine the performance. So is it best practice to clump keywords together for campaigns in groups of 10 to 15?  Destaney:   It doesn't really matter. Single keyword campaigns are okay, they don't hurt, but they're a pain to scale. We have brands that have 500 keywords doing well, so I'm not going to create 500 campaigns when it doesn't drive that much added value. We do 10 to 15 because it's controllable, it's easy to scale, it's easy for us to build out. Because it's controllable, it's easy to scale, it's easy for us to build out. In an absolutely perfect world, single keyword campaigns could be the best solution, the most value added, because you can do your placements at the same time, but they're not scalable for most people. Most people don't have the operations to run it appropriately and the software's out there that are recommending single keyword campaigns have a really terrible bid management strategy that doesn't make sense for them. So I would say if you're a small brand, only have one product, go ahead and run single keyword campaigns if you want. Just make sure you have a good system for naming and structuring.  Carrie Miller: This is a good question. If you're new to Helium 10 Adtomic, what's the best place to start? I feel overwhelmed by the complexity of the system.  Destaney:   I would start by saying that that is the nature of Amazon and Amazon probably going to feel overwhelmed. So the biggest thing is to actually go through, like the videos that are directly within Adtomic. Like that's what I would say one of your best bets and start learning each piece individually. That's something that I kind of got overwhelmed with, like in the beginning. Keyword research and bid management that should be our core focus when it comes to advertising. So go through those segmented videos and help yourself understand the system that way. Do you have anything else, Carrie?  Carrie Miller: Yeah, I mean we do have kind of a PPC Academy. If you are a paid subscriber to Helium 10, you can go into that course. But Bradley also has done some. He did some masterclasses on Adtomic and then there's also kind of learn videos, like you were saying, just like watch those little videos for each different thing within the actual tools. There's kind of little training videos. I would suggest doing that. We also have it in our academy. We have videos in our academy that show you how to use Adtomic.  Destaney:   General, it just takes time and, to not get overwhelmed, you have to hop in and you have to test and learn. By the time you learn something Amazon will change some button or some switch. So don't get overwhelmed by like. We have incredible comments and questions that are being asked that I would say are pretty advanced here. So, like, don't get overwhelmed by all of that. Just start simple, start small and you'll figure it out as you go. Carrie Miller:   I think we'll do maybe one more here. I think this is a good one. I use Cerebro to extract keywords from competitors ASINs and then include those as exact and phrase match within the same campaign. As a result, my campaign sometimes ends up with 500 plus keywords. Is this approach okay, or should I create smaller, more segmented campaigns? Destaney:   I'm going to assume what's happening with your 500 plus keywords is only 10 of them are actually getting impressions and clicks. That is the problem with that strategy. Unless you have a thousand dollar a day budget, you cannot afford the data across all those keywords. And what I mean by that is the industry standard is you need anywhere from 10 to 20 clicks per keyword before knowing whether or not it's a keyword that can be optimized right. So let's say 10 clicks at a $1 bid across 500 keywords. I can't do that math. What is 500 times $10? Like 5000?  Carrie Miller: Yeah.  Destaney:  Please, you guys I just got the zeros. This is one of those memes I was like what is the most embarrassing thing you typed into your Amazon or your calculator this year? I was about to say you cannot afford to collect data on all those keywords. You're going way too big and you're going to have campaigns that only have 5 to 10 keywords getting clicks, because that's where all of your budget's going. Your budget's only going to go to those keywords. Amazon's not going to spread it across all of your keywords. So there's no point in doing any of that keyword research when 480 of those keywords you cannot afford to get impressions on. That is why we break them out in a segmented campaign. So I can have a $10 campaign focus on one to two keywords, collecting data. I can turn on and off as my keywords are successful versus your 500. Again, you can't necessarily afford it unless you're going to be spending 5 to $10,000 to collect data on all of those terms.   Carrie Miller:   All right, I think that's the last question. I think you've done an amazing job for pretty much 45 minutes straight answering questions. So thank you. And Andrew says Destaney is the GOAT. And then Cory said “Agreed, this is awesome!”. So thank you so much for joining us for TACoS Tuesday and thank you to everyone in the audience. We had lots of I mean, we still have questions we haven't answered. I'm sorry about that. We just don't have time to do all of them every single time, but if you join next time early, you can get your questions in early, right when we start and get them answered. But thanks again for everyone who joined and also Destaney. If anyone wants to reach you, where can they reach you? Destaney:    Facebook or LinkedIn is probably the easiest. I see a few like good questions that came in last minute. Cory Benson, like all of my content is pretty much on LinkedIn, based around your question, so feel free to follow me on either of those platforms or reach out in the Helium 10 groups. I'm pretty active in those groups, so if you have any questions that we missed, we'd love to hop in and help.   Carrie Miller: Yeah, if you're not following Destaney on LinkedIn, you're missing out, so you got to go go follow her there. So, all right, thank you again, and we'll see you all again next time on TACoS Tuesday.

Hey friends, welcome to a special "Best of 2025" re-release of an insightful conversation with Matt Wolfe. This episode is one you won't want to miss again—Matt and I chat about how his strategies and extensive experiences in digital marketing and content creation and how it's built him a media empire. We delve into diverse subjects like the intricacies of music licensing, maintaining consistent content production, dealing with internet trolls, and exploring the exciting potential of AI tools. Matt walks us through his journey, emphasizing the critical role of video thumbnails, the art of managing teams, optimizing old content, and his shift from direct response to brand marketing.. So, let's dive back in!Challenges in Consistent Content CreationCreating content consistently while handling sponsorship obligations poses a significant challenge. Matt uses systems and teams to help manage this workload. He notes the struggle of meeting old sponsorship agreements as his audience grows, often facing backlash and negativity from viewers who dislike too many ads. Balancing quality content and sponsor requirements remains a critical focus.Managing and Optimizing ContentMatt shares that when it comes to managing content, it's crucial to have strong systems in place. Assigning team members specific roles helps in maintaining a smooth workflow. He notes the importance of continuously optimizing old videos. For example, he adjusted a video's thumbnail and title, which led to a massive boost in views. Click-through rates (CTR) are important, and Matt emphasizes testing different thumbnails and titles for better results.Dealing with Trolls and NegativityHandling trolls and negative comments is part of being a content creator. Matt talks about developing a thicker skin and understanding that not every viewer will appreciate the content. He explains that he now focuses more on engagement through Discord and X, where more constructive feedback happens. However, he still has team members review YouTube comments for useful feedback.Transitioning Email Marketing StrategiesMatt's transition from direct response marketing to brand marketing in emails reflects the changing landscape of digital marketing. He prioritizes providing valuable content directly within emails to achieve high open rates. He targets about 35-40% open rates, with the most important news at the top followed by sponsor content. This strategy helps ensure higher engagement and a more loyal audience.The Value of Data and AI ToolsDiscussing the value of data, Matt mentions that his website, Future Tools, receives almost a million visitors monthly through effective SEO. This has led to acquisition offers because of the valuable database of tools and related data. AI tools also play a significant role in his workflow. Matt uses tools like Claude, which can code and create video games, and looks forward to the release of Sora for one-minute videos.Building and Maintaining CommunityCommunity building remains a core part of Matt's strategy. Engaging with his audience on social media and in person helps build a more loyal community. Active participation and approachability are key. While he focuses less on YouTube comments due to negativity, other platforms like Discord and X help maintain valuable feedback and engagement.Alternative Music Licensing ApproachMatt Wolfe suggests an alternative approach to music licensing, similar to Grimes' method, where artists grant broad permissions for using their music but maintain some control to ensure it's not linked to harmful content. This makes licensing easier and could transform how music is used in various media.Future Trends in AI and IntegrationAI is evolving fast, and Matt is most excited about AI integrations in wearable tech, such as AI glasses that assist in social interactions. He also highlights...