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Beyond A Million
057: 2023's Best Paid Ad Platform to Use to Scale with Mike Buontempo

Beyond A Million

Play Episode Listen Later Jan 19, 2023 49:00


Mike Buontempo is the CEO of Client Accelerators, an agency that reports managing more than $40M in annual ad spend across platforms like YouTube, TikTok, Google, and more. In today's episode, Mike shares his path from starting his first company at 16 to scaling Client Accelerators up to what he claims is the #1 agency for high-ticket funnels on YouTube. Mike walks you through his blueprint for creating a successful ad and how he structures his monetization model to earn more than $150K/month from a single client. You'll also hear Mike talk about which platforms he prefers to advertise on, how his role as CEO has changed as his company scaled to more than 40 employees, and why he values having his team in the office over remote work. Key Takeaways with Mike Buontempo Mike's step-by-step breakdown of the elements of a great ad. Mike's monetization model for Client Accelerators and why he targets clients with high-ticket offers. How Mike's role as founder and CEO of Client Accelerators has changed as his team grew from 0 to 40+ employees. The biggest thing Mike looks for when picking clients. Why Mike believes agencies often get a bad name. How Mike started making $150K - 200K per month from one client. Mike's preferences between running ads on YouTube, Facebook, and TikTok (and his biggest issue with TikTok). Why clients might find value in working with more expensive agencies. How Mike went from posting on Facebook to $30,000 MRR — even though he didn't want to start an agency. Understanding the relationship between media buyers and creatives — and why it matters for an agency. How Mike would manage his team differently if he could do it over again. Why Mike prefers his team in-house as opposed to remote. CTR, ROAS, CRMs, and more — A masterclass in agency acronyms. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

The Marc Cox Morning Show
Hear from Jada Davis, the suspect tells what happened in her own words. (Hour 2)

The Marc Cox Morning Show

Play Episode Listen Later Jan 18, 2023 24:13


In The Second Hour of The Marc Cox Morning Show, Marc has more On Jada Davis with audio from KMOX's Kevin Killeen. CTR is creeping back into schools. Dom Savino Gives a Market Update and we have In Other News with Kathleen England. Coming Up Next Hour:  Genevieve Wood and Missouri Secretary of State Jay Ashcroft.

LinkedIn Ads Show
Should You Run Your LinkedIn Ads Over the Holidays? - Ep 83

LinkedIn Ads Show

Play Episode Listen Later Jan 13, 2023 24:13


Show Resources Here were the resources we covered in the episode: Covid19's Effect on LinkedIn Ads Bidding and Budgeting NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Follower Ads (Red call-out boxes) Follower Ads impressions were decimated on both Thanksgiving and Christmas. Since these are only served on Desktop, it shows how few people were on LinkedIn on their desktops. The other ad formats didn't see such large decreases, telling us that members largely switched over to mobile during the holidays. Follower Ads costs skyrocketed on holidays. An indication of what happens to prices when to the audience vacates the platform while advertisers are still bidding. Single Image Sponsored Content (Purple call-out boxes) Single Image Sponsored Content impressions were above average the day before Thanksgiving but dropped to 80% and 68% during and after. Signals many people taking time off work and not spending as much time on LinkedIn. The day before and day of Christmas was interesting to see an increase in impressions, although these were weekend days which are traditionally lower anyway and wouldn't be hard to beat. The day after New Years (January 2 nd ) saw 17% higher-than-average usage, which is what we expect to see. Costs around Thanksgiving skyrocketed to 35%, 52%, and 69% above average, making for very expensive traffic. Around Christmas, costs were elevated 3-16%, which is up, but not egregious. New Years costs were really surprising though. They actually dropped from 1-33% of average, which is what we usually see after the New Year, but to see the diminished costs during the holiday was interesting. We would guess this is due to advertisers pulling back; although I don't understand why advertisers would pull back en masse for New Years but not at Christmas just a week before, unless it had something to do with running out of budgets by the end of the month and needing to pull back. Video Ads (Blue call-out boxes) The day before Thanksgiving was pretty much business as usual, but we definitely saw fewer impressions the day of and the day after Thanksgiving. Christmas Eve was up 6% but the day of and the day after were down to 81% and 54% of average. New Years Eve had lower impressions which we'd expect given the holiday, but similar to Sponsored Content (since they share the same inventory) were up 11% and 7% respectively. Thanksgiving CPMs were elevated 3-31%, but Christmas did not follow suit, strangely. Christmas CPMs actually dropped 11-32%, which I don't have an explanation for. New Years CPMs also dropped significantly, but we expect that for the same reasons we see decreased costs around New Years every year. But a drop between 50%-71% is huge! After New Years Analysis Unsurprisingly, impressions and clicks increased after the New Year (1/3-1/5) since we're back to work and all rested up from time off for the holidays.  What is surprising is that costs on Follower Ads were still elevated by 11% even after the holidays.   Show Transcript What happens to your LinkedIn Ads on holidays and vacation? Well, it's a total pain to calculate. So I went ahead and did it. I can do hard things. We're talking a holiday ad performance on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there, LinkedIn Ads fanatics, I'm sure you've wondered if you should pause your ads on holidays, or just let them ride? Well, I'm a total data junkie so I took it upon myself to crunch the data and find out and it gets juicy. We're gonna walk through it and analysis that I did over a lot of data to tell you conclusively whether or not you should be advertising on LinkedIn over holidays. And make sure to stick around until the end for an extra bonus analysis that I did about ad performance after the new year. All right, let's hit it. If you've been listening for a while, you may remember Episode 32, where I did a whole analysis of what happened to LinkedIn Ads availability, and pricing during the COVID 19 pandemic. And I really enjoyed doing that study. It was a ton of data crunching, but a lot of fun. Well, and we get asked all the time by clients whether or not we should be pausing over the holidays, especially in November and December here in the US, where we have Thanksgiving and Christmas, followed closely by New Years. In the past, we've oftentimes given the advice to pause entirely over those holidays. And there are a lot of reasons why. The first is that it's towards the end of a quarter and a month so these larger companies are bidding more aggressively to try to finish strong. And this is going to lead to increased competition, which means you're going to pay more at these times. It also happens to be the end of a year. So budgets that are use it or lose it, they have to be spent. So advertisers are again bidding up and this is leading to increased competition and costs. And meanwhile, people are traveling and taking more time off due to the holidays. This leads to less time spent on LinkedIn, which means fewer impressions to go around. And so more advertisers fighting over those. It's really important to understand that what you pay on LinkedIn, it's all an auction. And the auction is driven by supply and demand. The supply is the people on LinkedIn that are logged in and ready to receive ad impressions. The demand is our demand as marketers trying to get in front of them. And we're bidding in order to do so. So what we pay right now is this interplay of people being on LinkedIn, and US advertisers trying to get in front of them. So when the supply of LinkedIn visitors decreases, all else held equal, our costs are gonna go up. But in this case, where your visitors decrease, and competition increases, it means your overall advertiser costs are going to skyrocket, which is obviously not great if you're trying to be efficient with your advertising. If you're using manual bidding during these times, you kind of have a hedge, or a bit of insurance when costs are going up. Because when costs rise, you're naturally just going to lose more auctions. And so when those costs get over your bids, you just naturally leave the auction. And then of course, when costs come back down, you'll be back to receiving traffic the way that you were. If you're using LinkedIn's maximum delivery of bidding, though, you're just going to ride that wave of high costs all the way up, and then back down, and you'll be subjected to whatever is happening on the platform. Costs can spike with no warning whatsoever. And those high costs are especially a problem since the platform doesn't allow you to do any sort of timing of your ads. So if you want to pause your campaigns or pause certain ads, it has to be done manually. Or in our case, we ended up building an internal de partying and ad scheduling tool. So that that wouldn't be a downside for us. But we realize most people aren't going to have something like that at their disposal. And we've talked a lot about costs increasing, which is totally a huge factor in whether you should be advertising over the holidays. But there's something else to keep in mind. It's lead quality, we found something that is the same every single year. And that is any demo or call scheduled, 95% of time it's going to get pushed back to after the new year. Just think about it. How many calls have you said, hey, let's push this into the new year. Well, now you've pushed a meeting forward potentially several weeks. So by the time you actually go to do that meeting, you've most likely forgotten entirely who this person was and why you wanted to talk to them. So over the holidays, if you're paying more for those leads, just to leave them cooling over the holidays. Obviously, it's not a great combination. And this is what we've seen in past years. But my question was, does it still hold up today? I always like to test my assumptions and see what platform changes have happened. I was actually spurred on to do this because I had six different LinkedIn reps, all pushing really hard, saying that we should be advertising over the holidays. Some even went as far to say that costs drop over the holidays. This wasn't the case from what I've experienced in the past so I really want to do this analysis. And I'm ashamed to say that this analysis took 31 hours of my life, I started and it was pretty straightforward. And then I kept coming across cool data points that I wanted to study and dive deeper into, I had to restart three times. And I'm certain that if I were really really insanely good at Excel, this probably wouldn't have taken this long. But let's jump into the methodology. I had some requirements. First of all, we needed these accounts to be decent spending. But they also had to be spending similarly. So we hand picked accounts that were spending between about $15,000 to $20,000 a month. They also had to be really similar in brand strength so we picked very well known companies in their space. And all of these accounts happened to be in the Fortune 1,000. We also wanted to make sure that the ads were similar in focus, and they were using similar ad types. We didn't want to combine one account that was running text ads, and another one running sponsored messaging, and then another one running sponsored content. We pretty much scored the jackpot, because we had five accounts that match this criteria. They were good spenders, but they were also similar. They were all Fortune 1000. So they're gonna be really well known across the board. They were all running the same ad formats, we really couldn't pass this opportunity on. As we dove in, though, we realized that there were several variables that had to be controlled for. The first was whether or not this was a weekend or a weekday. For example, Christmas Eve, Christmas, New Year's Eve, and New Year's Day, we're all on weekends this year. We didn't want to compare a holiday to a normal weekday, or even a combined average of weekdays and weekends, since weekends and weekdays both act very differently on LinkedIn. Plus, the days after each of these holidays were a weekday. It was Monday. And of course, we needed to be able to tease out the difference between a holiday Monday and a normal Monday. Thanksgiving was really kind to us, it made sure that the holiday itself as well as the days before and after were all weekdays, which made it much easier to analyze. Oh boy, I wish I could have just thrown out weekends and weekdays differences, it would have saved me a lot of time. The next variable we had to control for was ad type. If you were to calculate the click through rate across multiple ad formats, let's say for instance, sponsored content and text ads, the average would be absolutely meaningless. You can't average sponsored content and text ads together. Sponsored content has like a .44% average click through rate, while text ads have a .025%. So text ads have a click through rate that's like 1/12 of the average sponsored content. Plus text ads show way more impressions because there's not much of a frequency cap. And so if you're showing both of those ad formats to the same size of audience, your text ads are going to show a lot more impressions. And that would totally sway your click through rate to a much lower number that really wouldn't make sense. So all this to say that in this analysis, I had to break out the different ad formats so that cost per click and cost per impression would actually be meaningful. For metrics to track I knew costs, were going to be the one that was my main concern. And I started out by using cost per click. And then I realized occasionally there were days with no clicks, and then I'd have a zero in a denominator. And nobody likes seeing error divided by zero in their Excel. So I ended up adding in CPM as well. And it was nice to show them alongside. And then CPM never has a problem with a zero and a denominator. And the final variable to control for was account changes. These had to be accounts that couldn't make any major changes to adds to bidding and budgets. And in cases in these accounts where there was a major change, we just threw out any day where those changes were made. The result of all of this was over 121,000 rows of data to be crunched, and a 60 megabyte Excel file. So the sample sizes were pretty robust, and the findings were strong as well. Okay, we're gonna jump to a quick sponsor break and then we'll get to dive into the actual results of the analysis. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 9:38 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies, customized to your unique needs, and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of LinkedIn's largest advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2Linked.com/apply. We'd absolutely love the opportunity to get to work with you. 10:31 All right, let's jump into the results of the holiday analysis. And don't forget to stick around until the end for that bonus analysis that I know you'll love. If you go to the show notes page, you'll see a paste of all of the data that I'm going to be talking about. So I'm just going to describe to you what it is that you're seeing. The first column is the holiday that we're talking about. So you'll see Thanksgiving, Christmas and New Year's There, you'll also see a column for ad type. Underneath ad type, you'll see the acronyms FA, which is a follower ad, which is one of the dynamic ad formats. You'll see SC, which is short for sponsored content. And it's specifically single image sponsored content. Because we also have VI for video ads, which is also technically sponsored content, it uses the same inventory. Then you'll see a column called Day. And what that is, is we tracked the day before the holiday, the day of the holiday and the day after. So we could paint the whole story of what's happening as the week progresses on holiday week. Then you'll see all the data, the data are all percentages have an average day of its kind. So if you see the column of impressions, we're showing you how many impressions Christmas Day got, as opposed to a normal Sunday. Because these are a percentage of benchmark, if you see anything that's under 100%, it indicates that there were less of that that day than there are on a normal benchmark day. So impressions, for instance, if you say less than 100%, on impressions, that indicates that there were fewer impressions served that day than average. Clicks is the same way. If you see less than 100% clicks, that means that there were fewer clicks that happened. But I think what's even more interesting is that when you see the clicks percentage is higher than the impressions percentage, that tells us that people were more active that day at clicking. Our CTRs went up that day, which is pretty cool. You'll see a column for spend and this is just the ability to tell our campaigns on average, able to spend more or less or about the same. It's the spend ability of campaigns on that day. The next column is CPC or cost per click. And again, seeing less than 100% indicates that campaigns have lower average costs per click than average. If it's over 100%. That means average costs per click were higher than average. Makes sense, right? You will see some blanks under the cost per click heading. And that's because there were some days where follower ads didn't get any clicks and so rather than having a really ugly divide by zero error, I just deleted them out. But the next column is for CPM or cost per 1000 impressions. This is likely a better way of gauging costs than CPC, just because this was how we were getting charged regardless of if people were clicking or not. And again, less than 100% indicates that campaigns were spending less than average, over 100% means that we're getting gouged a little bit. Alright, let's start specifically with follower ads, because they were really interesting. In the graphic, these are the red call out boxes. So anytime that you see a red box around data that was dealing with follower ads. What was interesting is that follower ads impressions were decimated on both Thanksgiving and Christmas. Literally impressions were around 10%. But since these are only served on desktop, that shows us how few people were actually on LinkedIn on their desktop machines. Since the other ad formats show on mobile, and we didn't see such large decreases, that tells us that members largely switched over to mobile devices during those holidays. Then when we look at costs, follower ads costs skyrocketed across all holidays. And to me, this is a perfect example of supply versus demand. The supply of advertisers stayed constant because LinkedIn doesn't allow us to do ad scheduling and leave the auction. Meanwhile, the demand of advertisers stayed constant because LinkedIn doesn't allow us to pause our ads certain times and take ourselves out of the auction. And at the same time the supply of members on the platform because they weren't there on desktop devices they left and that causes costs to shoot through the roof. For example, on the Thanksgiving holiday costs tripled, on Christmas, they almost doubled and on New Year's Day about doubled. Okay, so that's follower ads a little bit interesting. 14:56 Now let's move on to single image sponsored content. These were the ones in the purple call out boxes. So sponsored content impressions were above average the day before Thanksgiving, but then dropped to 80% and 68%. On the day during the holiday and after, this totally signals to me that people were working right up until the day before, and that during the holiday and after they went ahead and took time off, and weren't spending as much time on LinkedIn. The day before and the day of Christmas were really interesting to see an increase in impressions. And I didn't really have a great explanation as to why this was, although both of these were weekend days, which are traditionally lower anyway, and so it wouldn't be too hard to beat the average. The day after New Year's, this is January 2, we saw 17% higher than average usage, which is what we expect to see after the new year. And we'll tell you all about that data here soon. The costs around Thanksgiving skyrocketed to 35% to 69% above average, making it a really expensive holiday to be advertising. Around Christmas costs jumped 3% to 16%, which is certainly up, but it's not egregious. New Year's costs were really surprising though, they actually dropped one to 33% of average, which is what we usually see after the new year. But to see the diminished costs during the holiday was interesting, usually we see them after, we would guess that this is due to advertisers pulling back. Although I don't understand why advertisers would pull back on mass for New Years, but not Christmas that was just a week before. Unless, of course it had something to do with running out of budgets by the end of the month, and needing to pull back. Now let's analyze video ad. There were the blue call out boxes on the image that you see on the show notes page. If we look at the day before Thanksgiving, it was pretty much business as usual. But then we saw a huge dive in impressions on the day of and the day after Thanksgiving. The costs on Thanksgiving, though they jumped 3% to 31%. But strangely, Christmas didn't follow suit. Christmases CPMs actually dropped between 11% to 32%, which I don't really have an explanation for. New Year's Eve definitely had lower impressions, which we'd expect given the holiday. But similar to the other sponsored content that we've already talked about, since they do share the same inventory, the impressions were actually up 11% and 7%, respectively. And as you'd expect, New Year's CPMs dropped significantly, which we do expect usually, but it was a huge drop between 50% to 71% drops in price. 17:32 So my takeaways here are that generally costs go up over holidays. So I recommend pausing your ads over those times. And even in cases where costs will drop over the holidays like for Christmas and New Year's, I still recommend pausing your ads due to the lead quality drop. I would not suggest pausing your retargeting ads though. I think your retargeting ads are good to keep going. And remember how we talked about supply and demand, how it affects our pricing on LinkedIn. Let's talk about something that makes our pricing even worse. Rising costs are totally exacerbated by advertisers who are bidding by the impression rather than by the click. The reason this is the case is because when someone is bidding by click, they're only paying when someone actually takes action. And then the advertiser with the highest click through rates, ends up getting the best relevancy scores and that drives everyone to be better. If you're bidding by the impression though, it really doesn't matter how you're performing. Any advertiser willing to pay enough, LinkedIn is going to bypass the auction and start showing ads. LinkedIn has caused rising costs smartly on their part, but I think it's terrible, by making maximum delivery the default bidding method because it's the default, the less experienced advertisers just end up going with it. We talked about in episode six about when maximum delivery should be used. But it's effectively bidding by the impression but letting LinkedIn bid as high as they need to, to make sure that it can spend your entire budget every day. So if your daily budget is like $10 for a campaign, it may only need to bid like a $60 CPM to spend it all. But if your daily budget is high, let's say something like $1,000, and you have a relatively small audience, you might find that the platform has to bid $400 CPMs, in order to show your ads enough to spend your money. Just as a reminder, if your click through rates are two to three times the benchmark CTR for that ad format, then it's actually in your best interest to bid CPM as it saves you money. 90% of the time, though, you're not going to be beating your benchmarks by two to three times. And maximum delivery is the most expensive way to pay for your traffic. If you're bidding maximum delivery just because it's easier to spend your budget. You're just pushing yours and everyone else's costs up on the platform. And the only winner here is LinkedIn Corporate, who's watching their revenue climb quarter over quarter. So we as advertisers, what can we do about out this? I would encourage you don't bid max delivery unless you have really high CTRs. I would also encourage you to pause over holidays. And please don't bid really aggressively at the end of a year or a quarter or a month, if you don't have to. Because if we as advertisers stop pushing the costs up, then prices come down for all of us, then, who knows, maybe there are some advertisers out there who need to be bidding on holidays, and they end up getting lower costs to do so. Okay, I mentioned that if you're going to stick around to the end, I would share a bonus analysis with you. What we generally see is after the New Year, holiday performance tends to look really good on the platform. Costs come down, it becomes a lot easier to spend your full budget. So I wanted to do this analysis and to actually quantify this. First off, looking over three different ad formats, follower ads, single image sponsored content, and video ads, we average the 20% increase in impressions. And we saw clicks increased by 14%, which is pretty similar. It shows there's more people on LinkedIn spending time after the new year, and they're about as engaged as usual in clicking. When we look at costs, though, we see that follower ads have an 11% higher CPM, but cost per click is about the same. So that shows the difference made up of people actually clicking. Single image sponsored content, though, the costs actually dropped by 22% afterwards. And video costs actually dropped by 49% to the CPM, not bad. All of this goes to show that performance after the new year really is good. Takeaways from the New Year are advertise strong for the New Year. Traffic is up and costs are down and lead quality tends to be really high, too. Anecdotally, what we see is that now that people are back in the office, they're pretty rested from having a nice long break, they're a lot more likely to be agreeable towards having a meeting. There's not a whole lot of other stuff clouding up their schedule. Plus, they tend to have budgets again for the year which were depleted just the previous month. It's the beginning of a month and a quarter, so people don't feel like they have to bid super aggressively to try to finish things up strong. I absolutely love the first week of January every year. All right, I've got the episode resources for you coming right up, so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more AJ Wilcox, take it away. 22:38 First off, the tables that I was reading off of, they're gonna be in the shownotes. So go visit the show notes page, if you want to see specifically what I was talking about there. Also, check out the link to Episode 32, all About COVID-19's effect on LinkedIn ads. Feel free to compare those and see this COVID-19 act more like a holiday or is it totally different. Check out Episode Six, all about bidding and budgeting to dive deeper into maximum delivery, and manual bidding and all of that. If you are one of your colleagues or looking to learn more about LinkedIn Ads, check out the link to the course that I made on LinkedInLearning.com, right within the show notes. It's by far the most detailed and lowest cost course out there and it's by LinkedIn Learning, so you know, the production is awesome. If this is the first time you're listening to us, make sure to hit that subscribe button, because you obviously care about LinkedIn Ads. If this is not the first time you're hearing this, though, can I ask a special favor? Can you go and rate and review this podcast in whatever podcast player you listen in? It would go a long way to say thanks for the 31 hours that I've sunk into this report. With any questions, suggestions, corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.    

SEO para Google
382: ¿Debería Google permitir votar por los resultados?

SEO para Google

Play Episode Listen Later Jan 11, 2023 13:18


¿Debería Google permitir votar por los resultados?https://twitter.com/borjagiron/status/1603701021452140544?s=20&t=94AJRtoC1_SKWWwOCxjntQLo hace You.com en algunos apartados.En ocasiones veo resultados malos.Veo resultados que no son buenos. Salen por encima porque han comprado links.Solución ante spam: La gente puede votar tras ver el contenido del resultado. Que aparezca al volver.No mostrar el número.Que no afecte si no se comprueba antes.Puede haber spam pero puede evitarse haciendo que aparezca sólo si se ha visitado la web.Supuestamente Google debe saber la respuesta que quiere el usuario por las métricas que mide como el CTR, el tiempo que pasa, si vuelve o no…Ya lo hace en algunas funcionalidades o widgets nuevos que prueba con un texto “Enviar comentarios”:¿Qué te ha parecido?Es útilNo entiendo las estadísticas del cuadroNo entiendo por qué se muestra este cuadroNo es útil¿Tienes comentarios o sugerencias?Los datos que proporcionas ayudan a mejorar la Búsqueda de Google. Más informaciónPara cuestiones legales, crea una solicitud de retirada por motivos legales.Únete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.También puedes acceder completamente gratis al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

LinkedIn Ads Show
AdSearch.io is the LinkedIn Ads Library You've Been Waiting For - Ep 82

LinkedIn Ads Show

Play Episode Listen Later Jan 5, 2023 23:13


Show Resources Here were the resources we covered in the episode: AdSearch LinkedIn Ads Library Sander's LinkedIn Profile NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Have you ever wanted a library of all the LinkedIn Ads out there that you could look through for inspiration? We've got just the thing for you coming up on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! I would bet that most of us have wished that we could go somewhere to look at the highest performing ads on the LinkedIn Ads platform, maybe for inspiration as we're writing new ad copy, or maybe even to look at competitors ads side by side and check out what they're doing. Today, I'm interviewing Sander de Lange, from AdSearch.io, which is a very affordable LinkedIn Ads library to do just that. We talked through what it's capable of pricing, and especially the actionable ways that you as the LinkedIn Ads marketer can go and use these tools to your advantage. Sander is an agency owner out of the Netherlands, and he's the founder of AdSearch.io. Let's bring him on. AJ Wilcox Hey Sander. So excited to have you here on the podcast. Sander de Lange Hey, AJ, great to be here! AJ Wilcox Cool. Well, tell me a little bit about yourself. Tell me a little bit about the company ad search. Love to hear all that background? Sander de Lange Yeah, sure. So about myself. I'm from the Netherlands. I'm married. And we just got our first daughter. AJ Wilcox Congratulations. Sander de Lange Yeah. Thank you. Thank you, me and my wife, we really love to travel. So currently, I'm working remote from Thailand, which is our favorite country in the whole world. AJ Wilcox Oh, I have not been but I want to. Sander de Lange Yes. AJ Wilcox Cool. Well, tell us about the background of AdSearch.io Sander de Lange Yeah, sure. Sure. 10 years ago, together with my business partner Ozlem, we launched a marketing agency called Team Digital.nl. In the Netherlands. We're focused on getting B2B customers. And we do a lot of LinkedIn Ads for our clients. We really love the platform because of the great targeting and great way to reach ideal customers. But we were really missing a LinkedIn Ads library. So yeah, this year in 2022, we launched AdSearch.io, which is the world's biggest LinkedIn Ads library to help you find great LinkedIn Ad examples to mobile in seconds. AJ Wilcox Love that. So tell us about why you were looking for a library. Obviously, that was a problem you were looking to solve for yourself. What is that problem that we LinkedIn advertisers should be thinking about whether we're feeling this or not? Sander de Lange Yeah, exactly. So the idea actually started because of a few few challenges we kept running into because if you advertise on LinkedIn, you probably know that LinkedIn Ads has a higher cost per click than other ad platforms, which can be a bit scary for people if they start launching their first campaign because every new campaign can be a risk. Some people also might notice that ads with low engagement actually pay more per click. So you know, the LinkedIn algorithm works with the ad relevancy score. And that's based on factors like click through rate, comments, likes and shares. And the more relevant the ad, the lower the price you pay. So this also means that if you have ads with low engagement, you pay more per click. So creating relevant, engaging ads is very important. And on top of that, we kept running into that you need also enough fresh new ad creative to prevent audience fatigue. And that's actually when your target audience sees the same ads over and over and your ads can lose their impact. We figured that you don't want to be wasting ad budget on the wrong boring ads, because that can get expensive. And we wanted to find a way to decrease that risk. And that's actually where you had something to do with this. Because I'm a frequent listener of your podcast and you actually quoted you, you said, like, when you're spending money on LinkedIn Ads, it's inherently high risk, because the costs are higher. So any research you can do ahead of time to find out what your audience will like is going to be very useful. So that inspired us to create AdSearch.io. AJ Wilcox Oh, so cool. I'm glad I can be of any help there. So you obviously felt this pain, you realize that we need some sort of an ad library? How did you go about solving? Sander de Lange Yeah, so we believe that it was missing. And as librarian and it's a great way to get inspiration for new campaigns, you need to study ads that are performing well to generate ideas. And we didn't just want to create the ads library where we just put a few ads in there. And that's it, we really wanted to go the extra mile and add all kinds of features and functionality, so you can really find highly relevant ads quickly. So we did that by adding a few type of features. The first one is the search features. So you can really find relevant ads quickly. You can search by keywords, the whole database of ads is searchable by keywords. So for example, you could search for CRM or email templates and find ads that contain those keywords. You can search by company name or even by URL. So for example, if you search URL search, and you use like read remarketing, you will find remarketing ads. So that's the search features, you can find relevant ads quickly. And then step two is the sorting features. So you can discover the most engaging ads very quickly. So you can sort by engagement metrics, like likes, shares, comments, you can find the ads your audience loved most. And then you can use the filter features to find exactly what you need. Like you can filter by country, industry, ad formats, company size, all kinds of stuff. So if you were looking for a video ads containing the keyword CRM from a US company in the 50 to 200, staff range, you can find it. AJ Wilcox Oh, that's so cool. So I love the standard. How should LinkedIn advertisers actually use your tool? Sander de Lange Yeah, so I'd like to get into like a really step by step process with just a high level overview. First, it's really useful for everybody advertising on LinkedIn, but mostly people who can use it as LinkedIn advertising agencies and freelancers. In house LinkedIn advertisers can use it, but also the ad creative design teams. And they can use it for campaign optimization to improve the success rates and generate A/B testing ideas. But also, it might be helpful for the sales team to find companies that advertise on LinkedIn so they can reach out to them. Yeah, and of course, we're competitive research to spy on the best ads in any industry. But if you want to get into the step by step process of how we use it in our agency, we could go through that. AJ Wilcox Yes, I would love to see the step by step. And my background here for asking is because I think with a lot of these tools that are just giving us ideas, it's really difficult to come up with actionable principles, a lot of things you might look at and just say, Oh, that looks pretty, it looks nice. That sounds good. But then when you actually go to take action, there isn't. So walk us through your method for how you use your own tool to research and launch ads, that would be really cool. Sander de Lange Yeah, let's go through three steps that we use for our clients to get a lot of value out of it. The first is the A/B testing an idea generation process. Step one would be like researching the ads. So for example, I opened the tool and search for the campaign subject by keywords. So let's say, email templates, or something like this, or CRM, the tool will generate results of ads containing those keywords. Then I would go in the left sidebar, and sort by most reactions, or most comments to find the most engaging ads, and then I'll start studying their strategy and try to generate two ideas I would want to test. For example, I want to test using lead gen forms versus landing pages or test a different offer or test some type of ad copy. I'd go through all the ads that end up at the top, for example, study their introductory test and generate two ideas I want to test, study the ad creative and the visual, generate and think of two ideas I'd want to test. For example, square image ads that you had been on about the CTR increases that that can get you versus the non square ones. I go to the headline, try to generate two ideas, but also click through to the landing page and see what they do there. And also study the comments that people leave on the ads, because if you click view original ads, you can see sometimes people leaving questions or some type of stuff like this, which can be good intelligence for your campaign. So that's step number one trying to see all of these add elements and generate ideas based on top of that, once you've generated the ideas, I tried to see if you go to the ad creation and launch process, so all of these ideas, I'd rank them based on the potential impact they have, the ease of implementation and decide which ones we can launch and use in our next campaign. I'd see if I can share the ad examples that we found in a tool with the design team. You can click show ad details and easily share them with the team. You can also bookmark the ads to find them back later, easily. Then your design team will create them. And then when you upload the ads, you make sure to give them very clear names inside of LinkedIn so you can easily find back and find the results for A/B test. And you write down in an Excel sheet your hypothesis on which KPI you will judge the test. AJ Wilcox I'm a huge fan of that level of organization. Thank you for sharing that. Okay, so I'm just taking notes. Here we have the A/B testing idea generation. Then once you've generated those ideas, you go and actually start implementing the creative. And then step three was analyzing your results. Sander de Lange Yes, exactly, exactly. So step three would be the optimization and analyze process after you've launched them. So if you gave them a good naming structure, it would be very easy to find the results per ads, and you can then check if the results are statistically significant. And pause the loser, keep the winner alive and try to make a new variant based on the winner. So you can try and beat it. And if you do that, you can go back to the library and see based on the winner if you can find any other ads that might help you with that. AJ Wilcox Beautiful, I absolutely love that. What I like to do is, all of my ads that I launch on a certain day, I'll actually put the date. And whether it's the A or the B version in the ad name. So in the ad platform, I can go and just type the date, and then all the ads I see will just be either an A or B, I can very quickly evaluate. I'm a bit of an Excel geek like I would rather get it out to excel and run it in a pivot table. But if it was simple, like there was only a few of them, that'd be really good to do right within the platform. So I love that recommendation. AJ Wilcox Here's a quick sponsor break, and then we'll dive back into the interview with Sander. Unknown Speaker The LinkedIn Ads Show is proudly brought to you be B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies, customized to your unique needs, and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2linked.com/apply. We'd absolutely love to get to work with you. All right, let's jump back into ad search.io. AJ Wilcox I'm curious, and I don't even know if you can share this, but where are you getting the data from on these? How does your software determine which company is important enough to index their ads? Sander de Lange In the beginning, we were looking at companies that have ads with a lot of engagement on them. But there's actually not that many companies that are doing a really great job on this. So we started to expand a little bit to add more ads in the tool so people can find lots of inspiration. And then we try to now adding more ads by companies that are doing a really good job. Based on the likes and the comments and the shares. Yep. AJ Wilcox Do you have any way of estimating how much a company is spending? And part of the competitive research would be looking at a competitor and trying to figure out like, are they spending $5k? Are they spending $300k a month? Can your tool do anything like that? Or do you have a rule of thumb that you might use to estimate how much I'm spending? Sander de Lange Yeah, as of right now, we don't have it yet. But we've definitely been thinking about if we could estimate or create a formula to estimate that that would be great. We do have some other cool ideas that might correspond with this a little bit. But as of right now, we didn't yet figure that one out. AJ Wilcox Do you have any thoughts on how we could use this tool for sales intelligence, I'm imagining if you're trying to sell into a certain company, or trying to sell into an industry, how you might use that to get a foot in the door. Sander de Lange Yeah, for sure, you can use our tool to find clients in specific regions and industries and company sizes. So you would know they are advertising on LinkedIn. You can already see the type of ads they are running. So what a sales team could do is that they could reach out and offer audits to a specific target industry. First of all, generate a list of qualified LinkedIn advertisers in that space. Currently, we have around 60,000 advertisers in the database, so there's probably going to be some qualified prospects in there. Yeah, and reach out to them offer ideas on how they should improve the advertising strategy, and see if you can offer them audit or free consult to develop a sales opportunity for the company. AJ Wilcox Very cool. I love that. What about competitive research? How would you go about using this? Let's say you're launching ads for a company, you want to research their competitors? How would you go about doing that? Sander de Lange That's a good one. Let's say you want to research one of your competitors. One of the things that our tool makes available is that you can actually find the ads that the most engaging ads your competitors are running. So that's one thing our tool can do that you can find on LinkedIn that easily yourself. So for example, if it's a big company, there might be 1000s of ads, they're running at every one time. And you can just go to our tool, type in the company name. Once you click on the company logo, there'll be view all ads by this company that will show you the ads they are running and then you can sort them by reactions like likes or sort them by comments. You can see these ads are the most engaging ones. And maybe also go through the comments that people leave on your competitors ads because that might be really valuable information as well. So based on that, you could see what's really working for them. AJ Wilcox And do you have to do all of this within the tool? Or is there like an export to Excel for us Excel junkies? Sander de Lange That might be a really good feature to add AJ, so you've given us a good idea. We have it on the back end, but maybe we should make the export available. AJ Wilcox Or at least to my account, because I would love to get some good use out of that. Sander de Lange Okay. I'll write that down AJ Wilcox I love getting big data into Excel. So I think the biggest question I think we're all going to have is, What does a subscription cost for those who aren't currently using it? Can you walk us through what pricing is like? Sander de Lange Yeah, sure. Currently, the pricing plans are per quarter or per year. So as of this point, they are $49 US dollars per quarter, or $99 per year. And that would include unlimited searches, unlimited filters, bookmarks, everything. There's no limitations on the plan. So I gotta be honest, here, we're not sure how long this is going to be that way. As of right now, that's the current pricing. AJ Wilcox Perfect. But that does feel really reasonable to me. I do hope everyone here who's listening who thinks this might be interesting, go and get subscribed, make sure you're grandfathered into any rate to before increases in the future. So love that. Are there any questions that you wish I would have asked you anything cool about the tool you want to point out? Or anything coming up on the roadmap that we should know about? Sander de Lange Yeah, I'd like to bounce a few ideas, that'd be great. Well, one of them is that we think we might have discovered a way to create also some insights into the targeting of a specific LinkedIn Ad campaign. So you could see, for example, what type of targeting your competitor might be using. But I'd like to see what would you think of that? Is that something that would be interesting to you? AJ Wilcox Oh, that would be so cool. To me. I mean, that takes your competitive intelligence, text that up to 11. Can you share with us how you'd narrow in on that? Or is that proprietary? Sander de Lange I gotta be a bit careful here. But what the end result would be, you know, LinkedIn recently released that feature where you can see like, okay, your audience, they have these types of skills, these type of job titles, these type of company sizes, all that type of stuff. AJ Wilcox Yeah, the audience insights feature. Sander de Lange The audience insights feature. We would be able to create something like this, but then for other companies, then your own for your competitors, that will be the end result. AJ Wilcox Oh, I love that. Okay, yeah. Sign me up. Whenever that happens. That'd be fantastic. Sander de Lange That's good to know. And maybe maybe we're also thinking of adding a few more ad channels in there, and maybe doing like a monthly curated, best LinkedIn Ads newsletter type of thing, you know, AJ Wilcox Oh, yeah! Because the LinkedIn reps, obviously, our team, when we're working on 50, 60 accounts a month, we always have a whole bevy of account reps. Sometimes we get put on their newsletters. And so I've got 20 emails a month from reps. But a lot of times what they do is they show like the top ads per month in that industry. And so if you had one that was always updated, you'd have to wait for it from a rep or ask your rep for it. That would be really cool. Sander de Lange Yes, yes, yes. Okay, then you've given me a lot of valuable feedback there. AJ Wilcox So I do have a question. That is, it's this is selfish of me, it's very much to our own strategy. But a lot of times, what we'll do is we'll build one ad per campaign, and we'll have a lot of campaigns, which means that if you actually looked at the ads on the company page, they would have very few likes, or very few comments. But if you aggregated them all together, by all the ads that looking at the same, there could be quite a few. Is there any way to combine similar ads in your tool? Or I'm imagining like a live pivot table, but something that's like, oh, this same image, the same ad text is found across 50 different ads? So we've aggregated them for you. Is there anything like that? Sander de Lange Yeah, I think if we would make like the Excel exports available, you would be able to do that. Yeah, if the introductory text or the headline matches, you'd be able to do that in Excel. So that could take the intelligence to a new level. So that's a good idea. AJ Wilcox Very nice. Okay. I like that I can do that. Cool. Well, I think the last question I want to ask you is, both professionally and personally, what are you most excited about? Sander de Lange I'm really excited about all the positive feedback we're getting on the tool. So developing it even further with new features is something that really excites us. And personally, I'm trying to see if I can keep doing this working remotely thing because in my country right now, it's wintertime, and I'd love to get some more sunshine in my life, you know, AJ Wilcox Oh, yeah. But I would imagine in Thailand, like your money goes a long way. And you can pretty much live like a king. Sander de Lange That's true also. So inflation and everything. This is a good move. AJ Wilcox And you're traveling right now with a baby, right? Sander de Lange Yeah. AJ Wilcox How was that? Is that difficult? Sander de Lange You're right the first time we have our daughter is now almost one year old. We've been here like 11 times before but this the first time with a baby and yeah, it's a bit different, but she's loving it here as well. I think it's definitely something we can keep doing. AJ Wilcox Oh, yeah. Where's the rest of your team? Is the rest of your team all within the Netherlands? Sander de Lange Yes, yes, they're based in the Netherlands. But ever since the pandemic, we've been getting used to more remote working, they are welcome to join me here if they want to, but they've got all their lives in the Netherlands. So sometimes they do, sometimes they don't. AJ Wilcox Cool. Curious, you're doing an agency, you're also running SAS software? Is that a split that you want to do forever? Or do you like one over the other? Sander de Lange Yeah, so I like both of them. But as you know, we're trying to get into more recurring business models. And it's just interesting for me to learn all of these models, I can also use that knowledge in the agency life, you know, growing a SAS company. But eventually, I think I'd like to make a decision there, because I noticed that running multiple projects requires two dilutes the focus. In the end, I'd like to make a decision there. AJ Wilcox Okay, I like it. Well, this has been fantastic having you on. Thanks so much for your openness, for giving me so many cool ideas. I am a user of your product, but I just found out about 10 extra ways to go and use it. So I would invite everyone go and join while costs are low. Because this is definitely one of those things I could see charging significantly more for and, and even charging more to agencies versus an in house person who might not use it as much. So lots of good growth possibilities. But you guys all heard it here first get in at $49 a quarter or $99 a year. Sander de Lange Yeah. Thanks, AJ. It's been awesome to be on. AJ Wilcox Thank you, Sander. We'll be excited to hear how things develop in the future. And we may have you back on to give us an update on the tool sometime. Sander de Lange Okay. Cool, AJ. AJ Wilcox I've got the episode resources for you coming right up. So stick around. Unknown Speaker Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox If you go down and look in the show notes below, you'll see a link to AdSearch.io, as well as a link to Sander's LinkedIn profile if you want to go and connect with him or follow him there. If you or anyone you know, is looking to learn more about LinkedIn Ads, look no further than the course that I did with LinkedIn Learning, all about LinkedIn Ads. It's by far the highest quality and the lowest cost course out there. So click on the link in the show notes for that. If this is your first time listening, welcome, and please do hit that subscribe button. But if this is not your first episode, please do rate and review the podcast in whatever podcast player you use. Especially those reviews. They help a lot. And it is the biggest favor that you can do me for enjoying the show. With any questions, suggestions, corrections, and anything like that on the podcast, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives!

SEO y SEM con Luis Revuelto
# 106 Alvaro Rondón ¿Se puede mejorar los rankings comprando tráfico?

SEO y SEM con Luis Revuelto

Play Episode Listen Later Jan 3, 2023 43:55


Después de mucho escuchar a nicheros acerca de técnicas para manipular los rankings comprando tráfico, he conseguido traer al podcast a un invitado que controla cantidad sobre este tema. Se trata de Álvaro Rondón, que después de analizar aspectos del algoritmo de Google como el CTR y comprobar que el uso de tráfico le daba grandes alegrías en sus nichos, decidió lanzar una herramienta que utilizaba el tráfico para vitaminar los enlaces conseguidos y aumentar así el impacto de estos en el posicionamiento orgánico. ¿Cómo se puede utilizar el tráfico hoy día para enviar señales a Google que nos permitan subir posiciones? Álvaro nos lo explica. Estrenamos año con un pedazo de episodio que no te puedes perder. WEBPOSITER ACADEMY: ¿Quieres aprender SEO como Alvaro Rondon para trabajar en ello profesionalmente? Te recomiendo el master SEO avanzado de Webpositer Academy. Aprenderás metodologías SEO para dar un salto de nivel a la hora de trabajar el posicionamiento de sitios web. Más de 200 horas de formación con los principales referentes del sector, tanto White como black hat. Y el temario más completo. Un máster que te capacita para ser consultor SEO profesional pero también para tener tus propios nichos aplicando las mejores técnicas. Lo mejor es que ahora tienes acceso de por vida a los contenidos y a sus futuras actualizaciones. ¡OJO! Que ahora tienen un descuento especial de Navidad que no había visto nunca antes. El máximo que he visto. Son 550€ si reservar tu plaza antes del 5 de enero de 2023. Entre en webpositeracademy.com/master-seo/ y solicita información sobre esta novena edición. https://www.webpositeracademy.com/master-seo/?utm_source=LUISREVUELTO&utm_medium=podcast&utm_campaign=promo-1fase&utm_term=descuento-colaboradores&utm_content=podcast-LR. AHREFS: ¿Quieres trabajar tus proyectos SEO como un profesional haciendo mucho énfasis en los enlaces? Te recomiendo Ahrefs, la mejor suite de funcionalidades para SEO que tiene una área para trabajar link building imcomparable con otras tools. Además de investigación de palabras clave, análisis de la competencia, oportunidades de contenido y mucho más. Y lo mejor, ahora puedes usar algunas de sus mejores utilidades de manera gratuita si la conectas con Google Search Console. Entra en Ahrefs webmaster tools: https://ahrefs.com/es/webmaster-tools

Miss Lindsey's Come, Follow Me For Kids
Podcast Reboot for 2023

Miss Lindsey's Come, Follow Me For Kids

Play Episode Listen Later Dec 31, 2022 1:17


I'm back! The New Testament was the first year I produced this podcast, so you're welcome to go back and listen to previous episodes! The podcast will be a bit simpler now, and more focused on the manual. We'll still have fun, but I'm hoping to make it a bit more streamlined :) Also, I changed the name! I just replaced "kids" with "children". My children are a bit older now, and I think we're just growing up a bit, accordingly. New episodes will come out every Monday morning. Share with friends and family who may enjoy this Come, Follow Me resource too. :D Feel free to leave a review, or contact me with any comments or questions: LDS.CTR.LINDSEY@GMAIL.COM

DTC Podcast
AKNF Archive - Paid Social State of the Union: Performance Marketing vs Rising Costs

DTC Podcast

Play Episode Listen Later Dec 30, 2022 19:20


Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another one of our favorite All Killer No Fillers of 2022. As we gear up for the new year, make sure to keep these tactics, ideas, and strategies top of mind. From DTC to you, Happy New Year - Cheers to a great 2023! On with the show Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including: Rising costs and click through rates (and why CTR increases mean worse audience targeting) Why Scrappy Creative is still the undisputed king of performance growth Why brands are using third party brands to increase their scale, and why some brands are spending the majority of their ad spend through them!) Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

My Amazon Guy
My Amazon Guy PPC AMA Live Q&A with Mina Elias & Matthew Davis

My Amazon Guy

Play Episode Listen Later Dec 26, 2022 89:18


00:00 My Amazon Guy PPC AMA Live Q&A with Mina Elias & Matthew Davis09:56 Introduction14:24 Jeffrey Valen- How and when do you determine settings for TOS placement % and by how much?20:13 Jahleel Pinner- Will existing products in 2 or 3 packs get the honeymoon period if I variate them with the existing one pack?21:07 Differences between fixed and down only bid22:46 ASIN performance level data24:48 Creating a good campaign structure30:30 DanteTV- How can I structure the campaigns to test all 55 keywords to see which of them perform well?34:07 Karan Singh- Any tips you have on top of search campaigns with multiple targets at scale and in bulk?36:26 Iza Fiaz- No significant improvement in TACOS; what factors should we consider to improve organic ranking?40:14 Not seeing improvement in lowering bids42:54 Getting minimal impressions after bumping bid to $10044:57 Different date range of PPC reports46:21 DanteTV- What is people's most common mistake when launching in the vitamins/supplement niche, especially with PPC?53:19 Behaviors to look at when constantly testing56:23 Karan Singh- Is cannibalization overrated?58:35 Boxer- I have 450 units and want to maximize profitability; what is the best PPC method in this instance?1:01:44 Andy Craig- In what situations do you like to use “dynamic up and down” or “fixed bidding”?1:03:37 Karan Singh- What are some benchmark KPIs I should aim for? CVR, CTR, etc.1:09:20 The 80/20 rule strategy for keywords1:12:07 Daniel- How should we analyze our PPC campaign during the launch?1:15:23 Adding misspell words to search terms and with PPC1:16:17 Casey T.- Do you think that product differentiations working in January would also work now?1:22:42 George Geourgiou- How many days should I wait when I launch a new product before optimizing the campaigns?1:23:52 Ashish Verma- How to allocate budget across campaigns?Mina Elias, our guest, started selling nutrition supplement brands on Amazon, and his sales skyrocketed quickly. He continuously shared his successful tips and tricks with other Amazon sellers and became known as the Amazon PPC expert.His company, Trivium Group, began when he outperformed four large agencies and won a sizable bid from an organization. Since then, his company has grown by 500%.Trivium was born with the belief that by implementing strategic marketing strategies, every eCommerce brand can reach its revenue goals. With his experience, he  learned that:

Chasin' The Racin'
#176 Our Chrissy

Chasin' The Racin'

Play Episode Listen Later Dec 19, 2022 163:42


On this episode of Chasin' The Racin', Dom is joined by a couple of Chrissy's nearest and dearest, Steve Brogan, Kev Pinder and of course piggy to talk about their favourite memories of him and to reflect on the weeks since his passing.   Chrissy's family want to thank everyone once again for the cards, letters, messages and offers of help and support as well as the numerous fund raising events that have been organised to help out the family at such a hard time. To everyone who attended or watched Chrissy's funeral or played a part in any way, we would like to pass on the families thanks as it was such a perfect way to honour their son and brother. If you haven't watched Chrissy's funeral and would like to: https://youtu.be/zAsMUPvJRYU   Paddy Pimblett's speech on mental health Steve referred to: https://www.youtube.com/watch?v=jtW0byC28_s   Billy Arts prints of Chrissy and Dom can be found here: http://www.billyart.co.uk   CR69 Godspeed Chrissy merchandise available here: https://www.hmycustoms.co.uk/chrissy-rouse   Powered by Colchester Kawasaki CLICK BUY DELIVER www.colchesterkawasaki.co.uk CTR merchandise will be available soon and will be announced on the socials below so give us a follow to stay up to date!   SOCIALS Facebook: www.facebook.com/motorbikepod Twitter: www.twitter.com/motorbikepod Instagram: www.instagram.com/motorbikepod Patreon: www.patreon.com/motorbikepod  

PaperPlayer biorxiv neuroscience
Extracellular vesicles improve GABAergic transmission in Huntington's disease iPSC-derived neurons

PaperPlayer biorxiv neuroscience

Play Episode Listen Later Dec 18, 2022


Link to bioRxiv paper: http://biorxiv.org/cgi/content/short/2022.12.18.520919v1?rss=1 Authors: Beatriz, M., Rodrigues, R., Vilaca, R., Egas, C., Pinheiro, P., Daley, G. Q., Schlaeger, T. M., Rego, A. C., Lopes, C. Abstract: Extracellular vesicles (EVs) carry bioactive molecules associated with various biological processes, including miRNAs. In both Huntington's disease (HD) models and human samples, altered expression of miRNAs involved in synapse regulation were reported. Recently, the use of EV cargo to reverse phenotypic alterations in disease models with synaptopathy as the end-result of the pathophysiological cascade has become an interesting possibility. Here, we assessed the contribution of EVs to GABAergic synaptic alterations using a human HD model and studied the miRNA content of isolated EVs. After differentiating HD human induced-pluripotent stem cells into electrophysiologically active striatal-like GABAergic neurons, we found that HD-derived neurons displayed reduced density of inhibitory synapse markers and of GABA receptor-mediated ionotropic signaling. Treatment with EVs secreted by control (CTR) fibroblasts reversed the deficits in GABAergic synaptic transmission and increased the density of inhibitory synapses in HD-neuron cultures, while EVs from HD-derived fibroblasts had the opposite effects on CTR-neurons. Moreover, analysis of miRNAs from purified EVs identified a set of differentially expressed miRNAs between manifest HD, premanifest and CTR lines with predicted synaptic targets. The EVs-mediated reversal of the abnormal GABAergic phenotype in HD-derived neurons reinforces the potential role of EVs-miRNAs on synapse regulation. Copy rights belong to original authors. Visit the link for more info Podcast created by Paper Player, LLC

PaperPlayer biorxiv neuroscience
Extracellular vesicles improve GABAergic transmission in Huntington's disease iPSC-derived neurons

PaperPlayer biorxiv neuroscience

Play Episode Listen Later Dec 18, 2022


Link to bioRxiv paper: http://biorxiv.org/cgi/content/short/2022.12.18.520919v1?rss=1 Authors: Beatriz, M., Rodrigues, R., Vilaca, R., Egas, C., Pinheiro, P., Daley, G. Q., Schlaeger, T. M., Rego, A. C., Lopes, C. Abstract: Extracellular vesicles (EVs) carry bioactive molecules associated with various biological processes, including miRNAs. In both Huntingtons disease (HD) models and human samples, altered expression of miRNAs involved in synapse regulation were reported. Recently, the use of EV cargo to reverse phenotypic alterations in disease models with synaptopathy as the end-result of the pathophysiological cascade has become an interesting possibility. Here, we assessed the contribution of EVs to GABAergic synaptic alterations using a human HD model and studied the miRNA content of isolated EVs. After differentiating HD human induced-pluripotent stem cells into electrophysiologically active striatal-like GABAergic neurons, we found that HD-derived neurons displayed reduced density of inhibitory synapse markers and of GABA receptor-mediated ionotropic signaling. Treatment with EVs secreted by control (CTR) fibroblasts reversed the deficits in GABAergic synaptic transmission and increased the density of inhibitory synapses on HD-neuron cultures, while EVs from HD-derived fibroblasts had the opposite effects on CTR-neurons. Moreover, analysis of miRNAs from purified EVs identified a set of differentially expressed miRNAs between manifest HD, premanifest and CTR lines with predicted synaptic targets. The EVs-mediated reversal of the abnormal GABAergic phenotype in HD-derived neurons reinforces the potential role of EVs-miRNAs on synapse regulation. Copy rights belong to original authors. Visit the link for more info Podcast created by Paper Player, LLC

Growth Marketing Stories
What's Working in Paid Social in 2022 & Beyond by Dara Denny

Growth Marketing Stories

Play Episode Listen Later Dec 16, 2022 33:14


This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do you fight the low ROAS? 14:40 - What if the CTR is above 1% but conversions are still low 17:29 - How do you fight attribution on Apple store post IOS14? 19:33 - Key scaling lessons 22:33 - UGC vs IGC content 27:48 - Is retargeting still relevant in 2022 and beyond? 30:52 - What are your Black Friday lessons Links Dara is pretty active on Twitter: https://twitter.com/DenneyDara And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6

What the SEO
Hvordan kan gamification understøtte din SEO-strategi?

What the SEO

Play Episode Listen Later Dec 15, 2022 31:23


Nikolaj Skarbye, Partner og CCO hos Scratcher er med som gæst.Nikolaj deler ud af sine erfaringer om hvordan du kan engagere dine besøgende mere gennem brugen af gamification på dit site. Gamification kan understøtte din SEO-strategi og kan bl.a. være med til at øge brugersignalerne, mere time on site og bedre CTR.Lyt med og hør hvordan gamification kan være med til at understøtte din SEO-strategi og ikke mindst, hvordan det kan være med til at engagere dine besøgende.

Search Engine Nerds
Google and the Rise of Zero Click Searches What Does it Mean For Your Business with Marcus Tober - EP296

Search Engine Nerds

Play Episode Listen Later Dec 14, 2022 60:47


What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?  Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.   Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a session in a two-minute window. –Marcus Tober, 09:42 The biggest pivot probably in the past decade is that, to your point, someone may click on Google Maps, someone may click on Google Images, but that doesn't necessarily mean that you're not reaching the business goal of that user. –Loren Baker, 12:44 As a marketer, we should aim for areas with a hybrid strategy. We need to show up for these transactional commercial searches, even if we know we don't get to click. We need visibility. We also need to invest in content that might trigger different search results, like, featured snippets, or maybe show up in more visual searches because we have lots of visual content. –Marcus Tober, 19:59   [00:00] - About Marcus. [04:22] - The difference between enterprise vs. normal marketing solutions. [08:00] - Is Zero Click negative or positive with planning for SEO? [08:19] - What triggered the Zero Click study? [12:12] - Is the call button a Google internal click or a click to the site? [18:04] - What are the popular product box? [22:12] - An actual query on mobile by Loren. [30:37] - How do you make sure your brand covers the results delivered? [39:07] - Google's search difference on desktop vs. mobile. [47:02] - Other findings from the Zero Click study. [48:08] - Conversion rates through Google products vs. regular organic traffic. [51:58] - Will people ignore a CTR within indexed content and be served on Zero Click?   Resources mentioned:  Semrush - https://www.semrush.com/   Zero Click may mean Google may have answered the user straight away. So there was no need for the user to click to continue anything else.–Marcus Tober, 11:24 I truly believe Google has now found enough motivation to compete against Amazon. That's why they're investing so much in all these different ecommerce integrations.–Marcus Tober, 36:58 SEO will be very important in the near end and long term if we understand from which perspectives users are coming. Don't only optimize on transactional keywords because you can convert this traffic easily in SEO. And then, suddenly, Google launches popular products with checkout, and you lose every traffic. It would help if you diversified to succeed in SEO.–Marcus Tober, 23:45   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Marcus Tober:   Marcus Tober is a visionary leader who has been tackling the most complex enterprise workflows and requirements related to SEO. As SVP of Enterprise Solutions at Semrush, he develops smart and innovative SEO solutions to manage complex SEO workflows and requirements. He previously founded Searchmetrics and was named European Search Personality Of The Year in 2016. Among the enterprise companies he's worked with are eBay, Adidas, GoDaddy, and Walgreens.  Using data science in websites is his game, and he is always passionate about building organic SEO products. Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcustober/ Follow him on Twitter: https://twitter.com/marcustober Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: www.twitter.com/lorenbaker Connect with him on LinkedIn: www.linkedin.com/in/lorenbaker

#TWIMshow - This Week in Marketing
[Ep138] - Per Google, Avoid HTML Sitemaps

#TWIMshow - This Week in Marketing

Play Episode Listen Later Dec 12, 2022 11:51


1. Auto-Generated Remarketing Lists Now Available In Microsoft Ads - Microsoft wrote in their announcement that Auto-generated remarketing lists is now available and there are 3 types of lists available:a.) All visitors - A list of users who visited your website in the past 30 days.b.)All converters - A list of users who converted within the past 180 days.c.)Smart remarketing list - A list of users that are likely to convert, similar to users who have already converted, powered by Microsoft Audience Intelligence.Microsoft claims that “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leveraged these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network. On the Microsoft Audience Network, we see a 67% improvement in CTR and an 11% reduction in CPA.”2. ‘Flyer Extension' Attaches Your Flyers To Your Microsoft Ads - According to the December Product Announcement, Flyer Extensions are now available globally within Microsoft Advertising. Flyer Extensions allows the advertiser to showcase their image flyers next to text ads. Advertisers are able to create up to five Flyer Extensions per account, and the system will uniformly keep them in the rotation.Currently, Flyer Extensions are only available for Text Ads, but they're working on enabling support for sponsored ads within your Shopping Campaigns. For more information, check out their help page. 3. LinkedIn Analytics Gives Deep Insight Into Followers & Top Posts - On December 6th, LinkedIn announced new features that gives users more insights plus actionable data into their followers and top-performing posts. The new features expand on the creator analytics introduced earlier this year.The Follower Growth Over Time feature Tracks your follower growth over time. Per LinkedIn, you can use this data to determine what is sparking growth in followers. For example, you may find your LinkedIn followers spike every time you have on stage.Then there is the Demographics details underneath the Follower Growth section in the audience tab. The Demographics section summarizes your follower base, listing job titles, locations, industries, seniority, company size, and company names. This data can provide a deeper understanding of the audience you're creating content for, which can help with creating more successful posts. Alternatively, you may find you're not attracting the intended audience, which is a sign to adjust your content strategy.Lastly, the Top Performing Post feature allows you to see up to three of your top-performing posts in the Posts tab. Top posts are ranked by either impressions or interaction over a selected date range. This data will offer insight into what content resonates with your audience, so you can identify and share more of what's working.4. LinkedIn Ads Claim That ‘Group Identity' Will Help You To Reach B2B Decision Makers - LinkedIn has announced the general availability of “Group Identity.” Group Identity leverages LinkedIn's first- and zero-party data, such as title, seniority, industry, interests, etc., to help the advertiser reach buying committees, measure their campaign performance, and optimize towards the objectives that matter to their business. Group Identity was launched last year as a test and during the testing phase Advertisers observed a 37% higher average click-through rate on group-delivered campaigns across channels, like the LinkedIn Audience Network, compared to campaigns targeted at individual profile characteristics.In my opinion, LinkedIn is suggesting that you put more trust in LinkedIn's system (algorithm?) to get your ads in front of the right people, based on first-party attributes, as opposed to honing in your audience targeting through more specific, manually selected qualifiers.5. Google Rolls Out Dec ‘22 Helpful Content System Update - On Dec 5th Google announced via Twitter that the December 2022 Helpful Content System Update has begun and will take about two weeks to complete. This is a global update, impacting all languages and not just the English language. This will help Google's systems detect more forms of low-quality content created for search engines and primarily not for people. Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”As covered in Episode#136, a ranking “system” refers to a Google algorithm that is always running in the background. An “update” means the ranking “system” was improved.6. Per Google, Avoid HTML Sitemaps - What Is an HTML Sitemap? An HTML sitemap is a file that lists every page on your website. This is designed to make navigation easier for your visitors. You'll normally find this sitemap in a website's footer, where everyone can access it. Each item in the sitemap links to the relevant page. Therefore, if a user is looking for a particular page or category on your site, they can use the sitemap to locate and access it quickly. It's worth noting that an HTML sitemap is different from an XML sitemap. The latter is less human-friendly, and designed to enable search engines like Google and Bing to crawl and index your content.This week, John Mueller of Google wrote in a Mastodon social post that HTML sitemap should never be used. Sites small & large should always have a clear navigational structure. If you feel the need for a HTML sitemap, spend the time improving your site's architecture instead.Remember back in 2019 and 2016, John said that HTML sitemaps are a drain on resources for SEO purposes. At that time he wrote “When it comes to SEO ... for small sites, your site should be crawlable anyway (and if you're using a common CMS, it'll almost always be fine) & for large sites, they're not going to be useful anyway (use sitemaps, use normal cross-linking, check with a crawler of your choice)."Now back in September 2005, Google in their Search Central blog post  encouraged site owners to create HTML sitemaps. Then in 2009 Matt Curtis from Google, shared that he prefers HTML sitemaps over XML sitemaps.So a lot of old school SEOs have stuck to that and continues to push HTML sitemaps as an important part for SEO. Technology, search algorithms have dramatically changed since 2009. So I prefer to stick with John's advice.In my opinion, if Google cannot crawl your small web site through your normal navigation, then you got bigger issues. 

Computer Talk Radio
Computer Talk Radio Broadcast 12-10-2022

Computer Talk Radio

Play Episode Listen Later Dec 10, 2022 90:02


This week's full broadcast of Computer Talk Radio includes: - 00:00 - News of nerd fascination - Amazon, Apple, FTX, lawsuits, FBI, killer robots, and more - 11:00 - Listener Q&A - Less Christmas? - Lisa asks why CTR is talking less gift items than previous years - 22:00 - Lamenting loss of iTunes - Keith M. Sedor opines on what his thoughts were on iTunes - 31:00 - Marty Winston's Wisdom - Marty Winston continues with the last 30 seconds of shopping - 39:00 - Scam Series - Gift Card Scams - Benjamin warns not to pay strange bills with gift cards - 44:00 - Keske on later computers - Steve talks about his later computing experience (90's) - 56:00 - Tech preps before Christmas Eve - Benjamin gives his usual spin on how to tech prep for The Day - 1:07:00 - Listener Q&A - Registry Cleaners - Benjamin answers Brianna about value of registry cleaners - 1:16:00 - IT Pro Series 203 - IT forever - Benjamin notes that IT industry will be around forever - 1:24:00 - Listener Q&A - Laptop lids - Vito asks Benjamin if dangerous to close laptop while running

Gambling With an Edge
Bob Nersesian 12/8/2022

Gambling With an Edge

Play Episode Listen Later Dec 9, 2022 64:49


Our guest this week is attorney Bob Nersesian. Bob answers legal questions sent in by our listeners.We welcome your questions - send them to us at gamblingwithanedge@gmail.com, or you can find me at @RWM21 on Twitter or https://www.facebook.com/GamblingWithAnEdge.Show Notes[00:00] Introduction of gambling attorney, Bob Nersesian[00:30] Spotify podcast stats for GWAE[01:56] Resorts Casino in AC, sovereign immunity.[04:13] Online sportsbook misgraded wager[09:11] Player asked for SSN for craps buy-in, CTR[12:50] Chip verification in Las Vegas after the Young case[23:43] Civil forfeiture[28:45] Playing unrated after a trespass[34:42] Identification requirements and refusals for CTRs, SAR[45:46] Commercials[49:12] Sports betting TOS, betting by a spouse[53:01] Limiting skilled sports bettors[56:51] Structuring, exceeding $10k over multiple buy-ins[59:55] Recommended: Jeki Yoo, Season 5 of The Crown, Band of BrothersSponsored Links:http://SouthPointCasino.comhttp://BlackjackApprenticeship.comhttp://VideoPoker.com/gwaehttp://Unabated.comRecommended:http://Instagram.com/jekiyoohttp://Netflix.com/title/80025678http://Hbo.com/band-of-brothers

Cancer Registry World
A Conversation with Catherine Bieker, CTR, RHIT, BS-HCA

Cancer Registry World

Play Episode Listen Later Dec 6, 2022 21:31


In this edition of Cancer Registry World, Catherine Bieker, CTR, RHIT, BS-HCA, Director of the Cancer Registry at Legacy SCL Health, now part of Intermountain Healthcare, discusses her journey to becoming a CTR and highlights the benefits of a CTR career. She also discusses the importance of internships for CTRs and the ways that she has supported this effort. Please enjoy listening and learning!

My Amazon Guy
My Amazon Guy Weekly PPC Live Q & A with Matthew Davis - 10.18.2022

My Amazon Guy

Play Episode Listen Later Dec 1, 2022 103:53


00:00 My Amazon Guy Weekly PPC Live Q & A with Matthew Davis10:05 Introduction11:49 Things to consider when setting up an SD ads16:45 What does your PPC audit 19:02 Why you don't have to pay much attention to the honeymoon period 20:55 Use your existing search data to create the most effective targeting22:45 It's all about the why; why are you targeting these things28:48 The key thing is how you organize and structure29:59 Driving traffic is what Amazon advertising is about, but conversion is the tricky part31:29 Sponsored ranking is like a leading indicator for where your organic ranking is 35:42 What you are signaling to Amazon is to be more selected40:33 Tacos is a combination of organic and advertising43:55 Three levels of the funnel for any troubleshooting advertising task45:35 Data is only as valuable as you decide to make it47:48 Different campaign types show up at different places on the Amazon page51:59 Lower bids to test on and see how it outperforms54:48 Adding a plus sign in front and in between words58:14 Breaking out performance metrics will give you insights1:02:09 Things to consider when CTR and conversion have been dropping1:07:06 Why the isolation single Target strategy is not as effective as it used to be1:09:47 Things to consider when converting keywords into Spanish1:10:52 Best solution when best-selling variation is almost out of stock1:13:11  Use some of your own old data to get the most winning behaviors1:15:13 Best action plan with PPC when back in stock1:17:55 Example of where “cannibalization” is “cannibalization”1:19:51 It's going to depend on what the data tells you 1:22:29 What should you look for when you want a drastic reduction in ACOS1:25:28 Going for a longer tail keyword depends on what you focused on1:27:05 Using a broad match modified when breaking down each single root word1:29:08 How not to get the same information from the sponsored brand from a sponsored product1:30:36 Your ad won't show up in the same place1:32:01 Build on where you're already converting, not just impressions1:34:17 Don't negate them, bid reduce them1:38:00 Turn the bids up on secondary, tertiary performing variants1:38:59 The number will be different depending on how much you know the market share1:42:06 The beautiful thing about conservative bid structure conservative budget structureforeignYoutube: https://youtu.be/_NvWvSaVE4ESupport the show

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Das sind die Top Creatives für deine Facebook Ads!

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Nov 21, 2022 9:09


In dieser Episode von ECOM SECRETS spricht Daniel Bidmon darüber, wie man Top Creatives baut die einen hohen ROAS, einen kleinen CPC und eine hohe CTR haben, sodass deine Kampagnen profitabler werden für deinen Onlineshop. Hier kannst du dich auf die Liste eintragen für ein kostenloses Exemplar meines Buches: http://ecombuch.de/ Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 7 bis 8-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden um erfolgreich zu wachsen. Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com

LinkedIn Ads Show
LinkedIn Ads Top Plays & Strategies - Ep 77

LinkedIn Ads Show

Play Episode Listen Later Nov 11, 2022 16:43


Show Resources Here were the resources we covered in the episode: How to Analyze Your LinkedIn Ads in Excel How to Evaluate Your LinkedIn Ads AB Tests in Excel NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Get ready for some killer LinkedIn Ads strategies, because we asked the community for their favorite LinkedIn Ads plays, and you delivered on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! We reached out to you, the LinkedIn Ads community, to ask you about your favorite LinkedIn ads plays. We're looking for those strategies that you're using daily to build and optimize for the best performance. In the news, I want to let you know about a couple of YouTube videos that we published. One is a full walkthrough within Excel on how to analyze your individual LinkedIn Ads, how your creative performance is. Another is all about how to evaluate your LinkedIn Ads AB tests within Excel. If you're not already following our YouTube channel, go subscribe there. I put the links down below in the show notes. Because those are something that you can follow along with, right as you're building the reports yourselves, and do better reporting better analysis for your company for your clients. They're directly actionable, and I think you're gonna love them. I've been asking, pleading for you marketers to leave reviews for the show, because I'm sure you know, the reviews are a big part about how people find out about the podcast. I wanted to give a huge thanks to several of you who stepped up and did it recently. I sincerely appreciate it. It makes the effort to design and create these episodes totally worthwhile. It's pretty hard for me to look at someone's Apple podcasts username, and try to figure out who they are. So feel free to reach out to me if I'm calling you out and you want me to let everyone know who you are. Okay, so Marketer Martina, she says, "Concrete actionable insights. I had been responsible for audience strategy and segmentation for years, but only recently started owning LinkedIn as a channel. When our results took a nosedive. I knew I needed to get more in depth insights into best practices than what LinkedIn is training courses offer. I found this podcast and it has been a lifesaver, offering easy to digest information with concrete actionable insights that can be immediately put into action. Thank you, AJ, for sharing all of your knowledge with us." Martina, I really appreciate the kind words that's exactly what we're going for here. We also had Brandon Chesnutt from Identity. He left a review that said, "One of the best resources for b2b marketers. If you're a B2B marketer looking to tap into the power of LinkedIn ads, don't waste any more time and subscribe to the LinkedIn ad show right now. I have a regular rotation of awesome marketing and communication podcasts in my feed. And I'm always excited when a new episode of the LinkedIn Ads Show pops up. AJ does a fantastic job of taking important LinkedIn ad topics from the very broad to the very niche and breaking down digestible and actionable takeaways. I'm regularly sharing links to episodes in our agency Slack channels, and utilizing many of the best practices highlighted with our clients." Thanks so much, Brandon, I really appreciate that. If this show is able to offer you up direct takeaways that you can go and put into action today. That's my goal. Makes me very happy. 3:05 So back to LinkedIn Ads plays. Here's the play that I shared to open up the conversation. I said, when launching ads start by manually bidding for clicks, then if your ads proved to consistently generate a click through rate that's two to two and a half times the average then switch to bidding by impressions. The reason this works is because you've proven to the platform that you can generate clicks at a healthy rate. Switching to impressions bidding mass distributes your ads to maximize reach and click volume at your consistent click through rate, which can help decrease costs. Now I have a really cool YouTube video to share with all of you that's going to be popping up here in the next couple of weeks. So again, make sure you're following our YouTube channel. But in it, I actually go into the math whether it's going to be cheaper to bid by cost per click or by the impression and how to figure out how competitive an audience really is. I also share the secrets to why it's the click through rate that's two to two and a half times the average. So you're definitely not going to want to miss that. So then I finished up this post with what's your favorite LinkedIn ads play? What's worked well for you and what were the results. I'd love to feature you on an upcoming episode of the LinkedIn Ads Show to drop a comment below. And I'll share your experience in the episode. Then we had so many of you sharing. We had shares across all social channels so we've compiled them here, and I'm going to share them right now. 4:23 We had Paul Fairbrother, who is a paid social specialist at HootSuite. And he shared, "I have a client where we weren't getting anywhere with lead gen. The cost per click was averaging $35 Canadian. I think part of the issue was that it was a case study more suited to later in the funnel. So we added in a video as the first touch with prospects optimizing for video views. Then by building a 25% video view audience, I remarketed them with a case study and got the CPC down to under $2. LinkedIn now offers lots of options for building simple two step funnels. So it's worth having a play with them if other strategies aren't working." You nailed it, Paul. I think LinkedIn is retargeting has become incredible in the last couple years, and I would highly suggest anyone to go follow Paul's advice. Then we had Nayan Prakash, who runs all kinds of paid media at a company called GMR web team out of India, he shared two plays number one, running a sponsored message ad and layering it with an ABM strategy for Account Based Marketing. It's one of my favorite plays in LinkedIn Ads. This ad type works best while using an existing database of target companies or contacts. And this campaign type won't be very effective in generating bottom of funnel leads, but helps them in grabbing decent top of funnel leads with some lead bait. In our case, we use the free scanner tool, which he then uses to introduce more about the brand, which then leads to taking those warm leads to the drip funnel. Here's what we basically did. First, we uploaded two different lists, one compatible for the company list, and another for the contact list. Then we segmented multiple campaigns based off of company sizes separately for both lists. That's it, those segmented campaigns helped in assessing which one was giving fruitful results and continuing with that one. While in the testing phase, back in December of 2021, the cost per lead used to be around $100 to $110 without segmentation. After segmentation, it reduced to 60 to $70. The open rate used to roam around 35 to 45%. So Nayan, I like a lot about what you're talking about. We found in a lot of cases sponsored message ads are very, very expensive. But when you're going after a very specific kind of person, especially with lists like you're doing and offering them something that feels like a personal invite, making them feel like a VIP, they really can perform quite well. His next play he said for sponsored single image ads. One thing that I personally love is retargeting those LinkedIn users who've already engaged with our other ad copy whether they liked the ad commented shared or clicked any of the links. LinkedIn will smartly chase them. And yes, I 100% agree with you AJ that this retargeting will be more accurate than website visits retargeting. Even the CPC ranges lesser when compared with the campaign having job title targeting. Not only this, but with retargeting, we start networking with engaged users through an organic approach, and a LinkedIn connection building strategy. We've seen a few assisted conversions while following this approach, and are still measuring the effectiveness of how far it will help. This strategy helped us to combine the paid and organic approach making the investment more worthwhile. In one case, one of our clients prospects got tired of seeing the retargeting ads of our clients brand, and finally ended up signing a contract with them. This literally made us laugh. So Nyan, I love this, especially love the retargeting aspect around single image ads. This is a new feature that we have. And I love the way that you're combining it with an organic strategy. And we had Adam Dolan who's the co-founder at First Spark Digital out of San Diego, California. And he said, "Love me some text ads. It's an underutilized ad inventory on the platform makes it easy for small brands or larger to maintain brand awareness at a very low cost, in most cases free. Plus, when you do get a click, you typically get to see good intent. And he followed up with interesting strategy with the bidding switch from impressions to clicks. Thanks for sharing." Adam, I 100% agree with you on text ads, they are hugely underrated and I love them, I would highly recommend running them alongside anything that you're running on, especially sponsored content. Here's a quick sponsor break and then we'll dive into at least three more play. The LinkedIn Ads show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 8:34 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked though, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ad strategies, customized to your unique needs, and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of LinkedIn's largest advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call today at B2Linked.com/apply. We'd absolutely love to get to work with you. Alright, let's jump into our next play. We had Alexander Krastev, and he's the founder of a company called Bookmark out of Bulgaria. He responded to my play about first bidding by click and then switching to bidding by impressions when you get a high enough click through rate. And he said, "Great, I usually do a similar switch with the bidding strategy. First with maximize bid, and later if the max is too high with manual, but AJ, does the CTR remain relatively similar after you switched impressions?" So it sounds like Alexander does this the opposite way that I suggest. I start out by bidding by the click because that's generally the cheapest And then I switch over to maximum delivery when I see high click through rates, but you can go the opposite way, just like Alexander was talking about. He brings up a good question here, does your click through rate remain relatively similar, regardless of how you bid? And the answer to that is usually yes. If your ads are performing really well, when you're bidding by a cost per click, you generally have a good relevancy score associated with your ads with your campaign. And so LinkedIn is putting you in really good ad inventory, meaning usually higher up on the page. That way, when you switch to maximum delivery, you end up also getting really good inventory, because this is inventory that LinkedIn knows it's getting paid for, regardless of how the ads perform. So it usually puts it high up on the page, especially because maximum delivery is a really aggressive bid. It basically bids as high as it can on CPM to fill your budget. Where I see this differ. If your ads, while you're bidding by the click end up performing really poorly, let's say at or below the benchmark, click through rate, then you may end up having your ads fall into bad inventory further down the page, in which case, maximum delivery would actually put you in better inventory. But you would also pay a heck of a lot more per click. So it's definitely something you'd have to balance. Then we had Adriaan Boot, from Impactful in the Netherlands. He shared, "We actually see text links work really well, when advertising on LinkedIn. Text links bring in very high quality clicks for a very reasonable cost per click." And Adrian, what I'm imagining you're talking about is using text ads, just like Adam was mentioning,. We see them perform really well as well, but I totally understand why other advertisers may avoid using them. Simply because when you put the campaign together, it's not going to spend very much unless you have a pretty large audience. And so you might not think that there's anything going on. But like Adam mentioned, it does a really good job of keeping your brand in front of people. And it costs next to nothing, because it's the cheapest click that you can pay for on LinkedIn. At least in North America. We do see in some parts of the world text ads are actually more expensive than sponsored content. 12:06 Finally, we had Meiki Tanious. He is a growth hacker out of Boston for a company called Scalewhale. And he shared if you're doing B2B, an underrated LinkedIn Ads play is to use the Microsoft ads integration that was released a couple years ago. You can actually target users on Microsoft ads based on their LinkedIn. So your next question might be well, who uses Bing? But a lot of enterprise companies might be forced to use it due to a full Microsoft setup by IT with Office 365 plus Azure. And then as you might imagine, Bing Ads CPCs are much cheaper than LinkedIn Ads. Meiki, I totally hear you there. I was really excited when I heard Microsoft was coming out with the integration. And last I checked, you could really only target by some really broad things. You do get company name, which is cool. But job function and industry, I think were the other two that you could target by. So a little difficult to get super targeted. But you're right, the CPCs are so much lower. Meiki also mentioned, "Something else I've noticed that works really well is doing organic type targeting strategies. If you're running ads on LinkedIn, you're not reaching the same scale as the DTC meta campaign spending less and instead investing in OPS plus automation can make your ads way more effective. An example is instead of a lead form ad that everyone's used to test viral ask posts speaking to the audience's problem, like talking about how HIPAA is a pain in the butt and offer to DM people a free playbook or guide. If they wind up commenting on the post. Ask some people that you know, to comment and react to it to show engagement, then boom, you'll get people commenting. Then have an ops person automate the message sent to each user with the lead magnet and use a CRM to manage the ensuing conversations." Meiki, I absolutely love what you talked about with offering people content for commenting. This is something that we internally call comment gating. And it's a lot of work, if you're going to do it manually. Like you're talking about if you're using automation, that's great. As a LinkedIn partner, though, I can't recommend automation because it's against their terms. But we have done this both for clients and for ourselves. Comment gating is really cool way of not only getting a lot of cheap leads, but also growing your network with a bunch of really interested and targeted people. I asked Meiki for a follow up and just said, Hey, how are these strategies working for you? And he responded, "The Microsoft ads integration has worked really well for me when targeting ads at large and enterprise sized businesses. CPCs can go below $2 For desirable keywords, which is huge compared to LinkedIn's costs. Smaller B2B businesses I haven't tested this with, but I'd imagine there's not as much volume due to not being forced to use Bing. Then the organic strategy, he got to run for two different clients. It was massively successful compared to lead ads and landing pages in both instances. It comes from one of my greater philosophies, most people want an organic experience. If your ad doesn't feel natural, your customers are trained to ignore it." Meiki, I couldn't have said it better. Well done. All right, I've got the episode resources for you coming right up. So stick around Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 15:22 Okay, like we talked about in the episode, down in the show notes, you'll see two links, going to the YouTube videos, where I walk you through exactly how to do certain types of reporting in Excel. You're not going to want to miss that. You'll also see the link to the YouTube channel, so you can make sure to subscribe. If you or anyone you know, is looking to do more with LinkedIn Ads, point them towards the course you'll see the link to that as well. And this is the one that I did with LinkedIn Learning, all about LinkedIn Ads. It's by far the highest quality and the lowest cost of any course I've found out there. It's a really good value. If this is your first time listening to us, welcome. And do remember to hit that subscribe button if this hasn't disappointed you. If this is not your first time listening, the biggest favor that you can do me personally for putting all these shows together is to go and rate and review the podcast on whatever podcast player you use. Usually it's Apple podcasts, but if you find anywhere else, that would be great. With any questions, feedback, suggestions, anything like that, send them to us at Podcast@B2Linked.com And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives!

Digital Marketing Made Simple with Jennie Lyon
#121 - YouTube SEO: 5 Tips to Boost Your Video Rankings

Digital Marketing Made Simple with Jennie Lyon

Play Episode Listen Later Nov 1, 2022 8:31


In today's episode of Digital Marketing Made Simple, YouTube SEO: 5 Tips to Boost Your Video Rankings, Jennie shares 5 tips to boost your YouTube rankings. What you will learn:

FiringTheMan
Cheapest Way to Get High Converting Emails with Adam Robinson from Retention.com Part 2

FiringTheMan

Play Episode Listen Later Nov 1, 2022 31:55


Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that can identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it's magical. Before Retention, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.This is part two of the episode with Adam Robinson. In the previous episode, he talks about revolutionary ways to get quality email addresses and the legalities behind them. Now, we continue the conversation on email marketing for e-commerce. [00:01 - 11:41] How retention.com Could Help with Your E-Commerce BusinessIt allows you to put the pixel and integrate it into your email service provider from your websiteRetargeted people through email are often what convertsHere's how Adam calculates the ROI of an email addressThe best way to own an audience without paying for media access is to contact it over and over again[11:42 - 18:07] Make The Most Out of Your ListInstead of comparing your conversions, CTR, etc. to the industry, convert it to what you're doing currentlyYou can see real results in ideally 60 days as it takes a while for the audience to warm up and repeat purchaseYou are leaving money on the table if you do not:Set up an abandoned cart and add an SMS collection/messageProduct abandonment setupWant some Amazon refunds? Check out GETIDAPromo code: FTM400[18:08 - 30:30] Closing SegmentThe importance of having a lean, cashflow-positive businessAdam shares his experience of setting up a good SAaS business and how it is different from venture capitalWho are the perfect customers for Retention.comThe Fire RoundCheck out Adam's recommended booksQuotes:“When you see the results, scale it up. And if you don't cancel it.” - Adam Robinson“The real results come after doing it for a long time.” - Adam Robinson“Until you have it, you shouldn't do anything else other than try to get it done.” - Adam RobinsonResources Mentioned:www.ycombinator.comThe Four Steps to the Epiphany by Steve BlankGETIDAConnect with AdamWebsite: www.retention.comInstagram: https://www.instagram.com/adamlanerobinson/LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.com Leave us a review as it really helps the show!  

Cut to Reveal
Ep. 27 | Halloween Special!

Cut to Reveal

Play Episode Listen Later Oct 31, 2022 68:59


Welcome to the very first CTR holiday episode - the Halloween Special!  Piotr and Ricky are joined by editor Erwann Kerroc'h to talk about horror films, play a Halloween edition of The Game and Piotr reveals some exciting upgrades to The Editing Chef program.  Plus, we ponder why Halloween is so big in the US compared to Europe and Erwann shows us just how much we DON'T know about horror films.Check out the special Halloween SFX site from Soundly (while it lasts) here - https://getsoundly.com/spookly/?v=2022Here are links to some trailers of the movies we talked about:X -- https://youtu.be/Awg3cWuHfocSilence of The Lambs -- https://youtu.be/W6Mm8Sbe__oDeadly Stream -- https://youtu.be/6NGnOyNhQ5wBarbarian -- https://youtu.be/Dr89pmKrqkIEnroll in The Editing Chef program: https://cuttothepoint.thinkific.com/courses--We'd love to hear from you!Perhaps you have questions or comments on how to improve the podcast or episode ideas:Shoot us a message at podcast@cuttothepoint.comOr you can send us a voice message here: https://www.speakpipe.com/CTRAlso, we're sponsored by Soundly, our preferred library for sound effects.Check them out here: https://getsoundly.com/Sponsored by the Editing Chef program: https://cuttothepoint.thinkific.com/courses--Cut To Reveal Instagram: https://www.instagram.com/cuttoreveal/Cut To Reveal website: https://podcast.cuttothepoint.com/Cut to the Point YT channel: https://youtube.com/cuttothepoint

LinkedIn Ads Show
LinkedIn Ads Imagery: What kinds of creative perform best? - Ep 75

LinkedIn Ads Show

Play Episode Listen Later Oct 27, 2022 19:48


Show Resources Here were the resources we covered in the episode: Calculating ROI on your LinkedIn Ads Post from AJ about square images Revenue.io Ads Examples Optimizely Ads Examples Accenture Ads Examples Nancy Harhut - Speaks a lot about marketing psychology NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript What imagery performs best on LinkedIn Ads? We're diving deep on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! One of the topics I get the most questions about on LinkedIn Ads is about creative, specifically the imagery. What kind of imagery works? What sizes do you include? What about the subject of the imagery itself? These are all fantastic questions. And again, we're diving deep. You're about to become a master of LinkedIn Ads creative. First in the news, if you're not already subscribed to our YouTube channel, we just released an example analysis from Episode 71 that was all about how to use your CRM for reporting. And it's beefy, it walks you through all the way from the beginning using real data and showing you every step of the way within Excel. So I would highly recommend go check that out and make sure that you can do that sort of reporting in your sleep. Okay, now on to the topic at hand, let's hit it. What makes great LinkedIn Ads creative. Let's talk first about the sizes. When LinkedIn sponsored content first came out back in 2013, the size of imagery, it was all horizontal, and it was 1200 pixels wide by 627 pixels tall. And what's funny about that number is because Facebook was always 1200 by 628, so one pixel taller. And this wasn't that bad, because we could always use Facebook imagery interchangeably because that difference of one pixel didn't make any difference really at all. But now LinkedIn has finally standardized on 1200 by 628. So it's the same size as Facebook's horizontal, although I'm guessing not many people are using Facebook's horizontal images anymore. And then fairly recently, LinkedIn started supporting square and vertical imagery. So if you want to use square, which we highly recommend, and I'll explain why here in a moment, you want to use 1200 by 1200 pixel, at least. You may also want to run vertical, and vertical is just the inverse of your horizontal, it's 628 pixels wide by 1200 pixels tall. And one really interesting thing about running vertical creative is it's only eligible to be shown on mobile devices. So if your goal is to be shown only on mobile and not on desktop, run vertical creative, it works. If you want to run carousel imagery, each of those panes in your carousel, you want to make 1080 by 1080. Text ads back in the day, back in like 2008, they used to be 50 pixels by 50 pixels. They ran a little while with 75 by 75. But now they've standardized on 100 by 100 pixels. And then for message ads or conversation ads. And this is optional, but if you want to use that ad space, the banner imagery in the upper right hand corner, which again, I highly recommend you might as well use it. It's 300 pixels wide by 250 tall, which happens to be the same size as the optional background on spotlight ads. These are one of LinkedIn's dynamic ads. Again, this is optional. So on the subject of square imagery, we just recently put a post out on our company page about square imagery. And it was really fun. We used a meme from Malcolm in the Middle, and it's called the future is now old man, I love that meme. Thank you to Eric Jones on our team for pointing that out. And we pointed out how in all of our tests, square imagery tends to perform better than horizontal. Then Paul Fairbrother, who's one of my connections, he commented and said, I ran a test on square versus landscape images for a lead gen campaign using square images, doubled the CTR and caused the cost per lead to literally get cut in half. I hate the one quick tip doubled your results type of headlines. But in this case, one simple change to the image format really did double the results. By the way, I had been running the landscape images for a while before switching to square so this was based on 1000s of dollars of ad spend. So should be statistically significant. Then Bram Pullens, whose Social Lead at Heineken said, "Square image all day every day." And Praveen Vadla, he commented and said, "Yes, it works, you will increase your CTR for these ads." In one of these tests we found and this is with statistical significance, that square performed 15% better to the click through rate. And if you haven't listened to Episode 59 all about click through rate, go back and listen to that, you'll immediately understand why it's such a boon to be able to just pull higher click through rates out of nowhere, it helps your cost and helps your deliverability. Okay, here's a quick sponsor break and then we'll dive into what kind of imagery works best. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts 4:49 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ad strategies that are customized to your unique needs and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. So if you want to generate more sales opportunities, with your ideal prospects, book a discovery call today at B2linkedin.com/apply, we would absolutely love the chance to get to work with you. All right, let's jump into the types of imagery that work well on LinkedIn ads. So first, I think we have to talk about the subject of the image, what do you put in your image, because so many people, if you're SAS software, or really any other industry that's not selling something physical that you can hold, and you can show a picture of, then it is really difficult to figure out, okay, I have this thing that doesn't really exist, what kind of picture do I put in an ad to show it off. One that we found works so well, is faces or people, and I'm specifically saying this is photographic. This is real people, because Illustrated people don't tend to work as well. So Nancy Harhut, she runs an agency out of Boston. She's a friend of mine, and we speak at a lot of the same events. And she speaks a lot about marketing psychology. And I love what she's talked about in the past about including people in your ads, because she said, it creates human connection. We're especially drawn to the eyes. And we've leveraged this in a couple of ways in LinkedIn Ads, if we have a picture of a person who's making eye contact with the camera, that tends to perform pretty well. And the explanation I think Nancy talked about this, is that we as humans are programmed to look at faces for two reasons. It's either we want to know, Is this person a threat? Or can I mate with them. So because of that innate nuance, we can use that in our imagery. Have a face, especially with the eyes making contact with the camera. So we as members of LinkedIn are navigating our LinkedIn feed, and we see that, it's going to grab us, and we're going to be paying a little bit more attention to what the ad copy is going to say. Something else that Nancy has talked about, is having the subject of the image looking towards your call to action or where you want them to look, because we as humans, we're naturally looking where someone else is because I would imagine this is because we are always looking for danger. So we can get a clue about where danger is looking at where other people are looking. We had a client some time ago, they included an image in their ad of their CEO on stage, and his arm was extended. And it just so happened that it looked like he was pointing right to the call to action button. And this was an accident, but it caused the ad to perform so well, that we couldn't unseat it with another ad that could perform better. And this was months after it was first launched. So I can definitely attest to pointing or looking at a call to action being another great use of using people. You can do lifestyle imagery, so just pictures of outdoors or something else. But obviously it needs to be related somehow to your product or service. We found illustrations to work quite well, even going as far as comics. So for instance, I had a client back in 2014. And we included a comic accustomed drawn comic for their business in our ads, and they performed so well they got some of the highest click through rates that I've ever seen. Because so much of everything that's on LinkedIn is all buttoned up and professional. Having something like a comic that is traditionally not as related to business, it's really going to stand out. We even had a client a couple years ago, who they created a comic around their service. And it was really inventive, really cool. And we ran it through carousel ads. So each pane in the carousel was a different pane of the comic, and they could read it and digest it that way. Very cool. A lot of times when someone is pitching an ebook, or a guide, or a checklist or something like that, in their picture, they'll have a picture of a physical book. And the designer can just superimpose the first page or the title of it on this book. So the image, it looks like you're actually looking at a physical book, but in actuality, it's just an ebook. So it's a PDF somewhere, something like that can be great. If you're pitching and written asset. Screenshots of your product or screenshots of data, those kinds of things we've seen actually performed quite well, you wouldn't think so because they look a little bit boring. But I think when you see something that's a little hard to read, and you're interested in seeing what's there and what data is being shown, you're gonna lean in a little bit more and probably be a lot more likely to click. I also really like just simple graphics, maybe it's just a colored background with colored text on it. They tend to perform really well and they're so easy to create. You really need to know the main purpose of the images in your ads. The main purpose of your image is not to convert someone. No one's going to look at the image and immediately say, great, I'm ready to convert on whatever this is. The purpose of your image is to get someone to stop scrolling, we call it a thumb stopper. And you should and can test every kind of image out there. But it's helpful to understand it doesn't have to be high production value. It doesn't have to be super professional. Sometimes looking a little bit less professional, helps it look a little bit more organic, and it draws the eye a little bit more. Years ago, at another company, I bought billboard media, and radio and TV. And it was all really interesting, because my background was in digital, but I learned something really important from my billboard rep. She told me when we were talking about the words that go on the Billboard, to use seven or fewer words. And this is because when you're driving at high speed down the freeway, if something has seven or fewer words, you can pretty much get the gist of it without even taking your eyes off the road. But if it has more words than that, oh, man, you've got to take your eyes off the road. I think that's irresponsible to ask motorists to do that. And I've definitely found that to be successful with billboards. And so I've taken the same rule and moved it over to LinkedIn. I call this the billboard rule. In your imagery, tried to have seven words or fewer. And it's the same line of thinking that when someone's on LinkedIn, they're rarely there just for recreation, they're usually on their way to do something. And so you only have a split second to get their attention. But if you're following the billboard rule, whatever text you have on there, especially if it is relevant to them, and their career, you'll be able to get them to stop scrolling, it'll be that thumb stopper. I also got some really good advice from a designer once she told me that standing out, or sometimes we call it popping, is really all about contrast. And if you look at LinkedIn color palette, it's all blues, grays and whites, obviously, unless the user is in dark mode, but the main color palette for LinkedIn and same with Facebook is very much blue. And so if you want your imagery to contrast against what's on LinkedIn, and what's on Facebook. If you look at what artists call the color wheel, find blue and then look exactly opposite on the wheel, the opposite of blue is orange. So if you can saturate your imagery somehow, or include accent colors, or brand colors, whatever, in your imagery that is heavy in oranges, reds, greens, purples, that's going to stand out against most everything else that's in the feed. We've also noticed that a wide variety of imagery has worked. And so it's really difficult, I would love to give you like, here's the beat to length formula for imagery that works 100% every time. But because imagery is so subjective, we don't have that. And plus what works with imagery now may not work six months or a year from now, because user behavior changes and what we notice changes over time. I also want to mention that in testing, we haven't found imagery to really "move the needle". And what I mean by that is, if you're running an AB test, and you keep everything else the same, but you just vary the intro, or you just vary the image, or you just vary the headline down below, then you can measure the performance. And what we found is the intro, the text above the image, is almost always the most impactful element in the ad. Meaning that if I only have a limited amount of budget, or a limited amount of time, the AB test I'm going to put together is AB test the intros. The next most impactful element is the headline. We found that keeping intros the same but testing the headline, that can have a little bit of an impact as well. And then I'll say very, very rarely have we ever tested images, where one image super increase the click through rate compared to another. We have seen that with the sizes of images. So like having one running that's rectangle and one that square we've noticed higher click through rates on the square. But as for running two images, let's say one of them is a picture of an ebook and another as a person. Very rarely does that actually sway our performance. I will say I have seen it occasionally, where the image does play a big difference. One that I was doing for a big SAS company, this is several years ago, they had an illustrated picture of a person and they were holding a trophy with their hand up and cheering. And every single ad no matter what I tested, I could not unseat that image. The audience really liked that one. It swayed click through rates significantly, but that is very much a rarity. I would love to hear from you guys. If you've ever had your imagery really sway performance one way or another. I really view imagery like a binary. So unless you do it really badly, you kind of can't screw it up. If your imagery super blends into the background, and no one even looks at the ads, it doesn't matter what you have written as your intro, no one's going to be reading that so of course you're gonna get a really low click through rate. If you have an image that's decent at getting someone's attention so people are going to look over and read what you have as your intro, then there will probably be very little difference in the performance between your creatives. I get asked fairly often who does a good job at creative? Who can we look to for good ad examples? Well, in last week's episode with Alex Rynne from LinkedIn, she shared several that were really, really good. One of my favorites is Revenue.io. In the show notes below, I've linked to the company pages, where you can see some of the ads that some of these companies have run. But I'll walk you through four of these brands specifically and what we really like about them. First off with revenue.io, you'll notice that in their imagery, there's a lot of variety. And they rely very heavily on their purple brand color, which like we talked about, it's divergent from blue. So that purple really does help it stand out, you don't see a whole lot of purple on LinkedIn right now. Alex mentioned Optimizely was doing a good job so we went look at Optimizely's ads, and most of them look like they were built very simply in something like Canva, there's not a huge amount of production value, which I think is great. Anything that we as advertisers can get more efficient on or take less time doing is great. And so if you can have something that was built very quickly in Canva, outperform something that was designed by a professional designer in Photoshop. That's amazing. Next, Alex mentioned Accenture. So we went and looked at Accenture's and they have a lot of professional video, really high production value. And they also use a large variety of post types. So there's a bunch of good examples in there of carousel ads and video ads, go check them out. The last example I want to share is Adobe. If you look at their ads, it immediately becomes apparent that they have professional designers, which makes perfect sense because Adobe owns Photoshop. So of course, all of that imagery was created in Photoshop. They use a ton of bright colors and effects and shapes, lots of visual eyecandy, which is exactly what you'd expect from Adobe. So there you have it, you are now masters of the ad creative process on LinkedIn. So I hope you all go out and create ads now that are getting two to three times the click through rates. You're welcome. I got the episode resources for you coming right up, so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 17:36 So the resources that we talked about during the episode, we have the YouTube video all about how to calculate your ROI on LinkedIn that we mentioned back in episode 71. So make sure you go watch that, because I take you through all of my processes for how to create great reports in Excel. And if you're already good at Excel, you could probably watch it at like two times speed, but it's ultra valuable information. So I can't stress enough, make sure you go watch that. In the show notes. You'll also see a link to the post that we did about square images on the B2Linked company page. If you're not already following us there, go follow us we were putting out good stuff every week. You'll also see links to the ads for Revenue.io, Optimizely, Accenture, and Adobe are examples there. And Nancy Harhut has the marketing psychologist, we put a link to her profile on LinkedIn so you can follow her. She's always putting out great stuff. If you or anyone you know, is trying to learn more about LinkedIn Ads or get started, point them towards the course you'll see the link down below and it's the one that I did with LinkedIn Learning. It's extremely low cost, and it's one of the best quality courses out there. If this is the first time you've heard us, first of all, let me welcome you and invite you to look down and hit that subscribe button. If this is not your first time listening. Thanks for coming back. And I'll tell you this, a great no cost way to support us would be to look down in your podcast player right now and hit rate. Of course, we want you to be honest, if we do a five star job, then great, but especially those reviews are really what fueled the podcast. So please do review us. If you're not already following us on YouTube, go follow us there, there's a link to that. And currently, we're releasing a whole bunch of walkthroughs and tutorials on how to do really intricate reports in Excel for LinkedIn Ads. With any questions, suggestions, feedback, hit us up at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. We're cheering you on in your LinkedIn Ads initiatives.

Wizards Of Ecom (En Español)
#140 - Cómo y por qué crear contenido para tu negocio, con Ruben Gallardo

Wizards Of Ecom (En Español)

Play Episode Listen Later Oct 27, 2022 40:59


Sabemos que el contenido nos hace estar en la boca de nuestro público, nos da una oportunidad para contactarnos y también nos permite ganar visibilidad en las redes sociales. Ahora, ¿cómo lo debemos hacer? Para saber eso, en este episodio contamos con Ruben Gallardo, un emprendedor, especialista en Marketing Digital con más de ocho años de experiencia, y fundador de Aprendamos Marketing, empresa líder en Latinoamérica de capacitación en marketing para pequeñas y medianas empresas, agencias y freelancers. Él nos dice que gracias al contenido podemos lograr tres cosas: que la gente nos conozca, confíe en nosotros y le caigamos bien al público. “Esto tiene que ver con la estrategia de marketing porque justamente las personas compran a negocios que conocen, confían y les caen bien. Entonces el contenido nos ayuda a ser un atajo para lograr eso en las personas”, comenta nuestro invitado. Al generar contenido tenemos que tener en claro la diferencia que existe al hacerlo para una marca comercial o para una personal. Para una marca comercial podemos responderles a las personas acerca de nuestro servicio y nuestros productos antes de que lo compren o en caso de que necesiten reparar algún artículo relacionado a los nuestros: “Algunas personas piensan que si dan esa información como marca, como por ejemplo explicar cómo arreglar un aire acondicionado, les van a dejar de comprar, pero al contrario, ahora los clientes se dan cuenta del valor que agregas y es más probable que te contraten a ti porque te conocen”, expresa Ruben. A pesar de que muchos piensan que la creación de contenido es un trabajo arduo, no es tanto si sabemos cómo manejarlo. “No es lo mismo que un influencer, sino que puedes tener 10 o 15 contenidos pilares que pueden durar eternamente y la gente puede estar utilizando”, afirma nuestro invitado. “Por el lado de una marca personal, el contenido que hagas puede tener más que ver con temas en los cuáles tienes un cierto interés y, cuando haces esto, los negocios que se generan alrededor en los que estás involucrado se pueden ver beneficiados de esta manera”, atestigua Ruben. Hay que saber qué tipo de contenido debemos hacer y no lanzarnos sin una estrategia pensada. El equipo de Ruben primeramente anota las ideas que quieren impulsar. “Tenemos ubicada a nuestra competencia y sabemos de lo que están hablando y de lo que podemos hablar nosotros. Además, Youtube te muestra en la parte de Analytics qué video está viendo más tu audiencia. Y de ahí pensamos en lo que la gente está buscando”, cuenta nuestro especialista. Sobre el tipo de videos, éstos no necesitan tener la mejor calidad para ser exitosos, sino que deben ser “videos que la gente se quede viendo”. “La métrica clave en Youtube es el CTR, que es el porcentaje de la gente que ve tu video y le da clic, y ahí te tienes que volver un master en títulos y thumbnails. Y luego es el tiempo que ve la audiencia el video. Si logras eso, Youtube te va a premiar con mucho más alcance”, asevera Ruben.   Para retener al público en nuestro video, lo que suele hacer Ruben es que “la gente esté activamente interesada en lo que está haciendo” y evita la opción de presentar lo más importante al final. “Tiene que ver con tu tono de voz, el cambio en la entonación…. La edición ayuda pero no es la diferencia, lo que interesa es la calidad del contenido. También importa el match entre el título y el video, porque sino la retención puede ser baja”, enseña. Respecto al contenido efímero y al permanente que nombró anteriormente nuestro invitado, tenemos que saber que es importante el tiempo en que nuestro contenido está expuesto en internet. “Actualmente estamos viviendo en una época donde el contenido es fugaz y máximo tiene una vida de una semana y luego queda en el abismo. Lo que yo veo que tiene más éxito en el mediano y largo plazo, aunque no da esa satisfacción que puede dar un tweet o reel, es Youtube o un blog. Si te mantienes siendo consistente en estas plataformas puedes lograr tener un posicionamiento dentro de las cosas que son relevantes para tu negocio y eso es más sustentable en el mediano y largo plazo, porque si estás en Instagram, TikTok o Facebook y tienes que estar alimentando constantemente ese algoritmo te vuelves esclavo de esas plataformas para que te recompensen con tu alcance”, advierte nuestro invitado. Por eso es muy importante la utilización de plataformas como Youtube, porque se puede retroalimentar el mismo video una y otra vez. “Lo que a mí me ha pasado es que respondemos preguntas que la gente tiene a lo largo del tiempo. Tuve un reel que se hizo viral, pero eso no necesariamente va a atraer a mis clientes ideales, y si no lo muestro en el feed no hay manera que los usuarios lleguen a él. En cambio en el blog y en YouTube hemos logrado posicionarnos gracias a las consultas que hace la gente”, relata nuestro especialista. Para reutilizar el contenido, la manera que la mayoría implementa es crear, por ejemplo, un video extenso y aprovechar sus partes más importantes para usar nuevamente en otras plataformas. “Las puedes convertir en reels”, aconseja Ruben, aunque aclara que este método de reutilización de contenido no siempre es efectivo: “Cuando reutilizas contenido de esa manera no estás dando cosas nativas a la plataforma. Inclusive hubo mucho tiempo que nos estancamos en nuestro crecimiento en Youtube”, destaca. “Ahora creamos un video a la semana en nuestro canal de Youtube y creamos dos publicaciones en nuestro blog semanalmente, todo esto alineado a un calendario editorial de acuerdo a los objetivos y palabras claves que queremos dominar. Pero lo que algunas personas hacen es simplemente cortar el video en partes y convertirlas en shorts. Lo que hacemos ahí es agarrar esos contenidos largos y escribimos los threads de Twitter. Y ese thread de Twitter es el guión con el que después grabamos los reels. También con esos threads tomamos los screenshots y se convierten en un carrusel de Instagram. Y también de ese contenido de los pilares se sacan tweets y ese tweet se convierte en un reel de Instagram porque le da más alcance que si solamente subimos el screenshot”, narra nuestro invitado. Cuando ya tenemos tráfico en nuestro canal de Youtube, podemos crear audiencias a través del retargeting. “Eso nos da muchísimo valor. Es una estrategia para luego monetizarla”, asegura Ruben, y cierra: “Dentro de la plataforma de Google Ads puedes crear una audiencia de gente que haya visto algún video específico de tu canal y a esa gente le podemos mostrar un anuncio para invitarlos a, por ejemplo, un webinar gratuito, y la probabilidad de que conviertan es mucho más alta que con un video random, y lo mismo se puede hacer en Instagram”. Email: ruben.gallardo@aprendamosmarketing.com Página web: aprendamosmarketing.com Instagram: @aprendamosmarketing

DTC Podcast
Ep 247: AKNF - Paid Social State of the Union: Performance Marketing vs Rising Costs

DTC Podcast

Play Episode Listen Later Oct 21, 2022 19:38 Very Popular


Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including Rising costs and click through rates (and why CTR increases mean worse audience targeting) Why Scrappy Creative is still the undisputed king of performance growth Why brands are using third party brands to increase their scale, and why some brands are spending the majority of their ad spend through them!) Work with Pilothouse ➝ https://pilothouse.co Pre-Order the C-Suite Mastermind - ➝ https://www.directtoconsumer.co/c-suite-mastermind-replays Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

The Side Hustle Show
537: The $1.2 Million Part-Time Affiliate Site

The Side Hustle Show

Play Episode Listen Later Oct 20, 2022 53:24 Very Popular


A common theme on the show: how do you make money online? In short, you do it by solving other people's problems. We've got a really fun example of that today with an online business that helps people come up with gift ideas. The business is Giftlab.co; it's a 5-year-old website that's already earned over $1.2M as a part-time project for today's guest Andrew Fiebert. You might recognize the name and the voice — Andrew co-hosted Listen Money Matters, a really fun podcast in the personal finance space. He's also the co-founder of the popular affiliate link management tool Lasso, which you can find at GetLasso.co. Tune in to The Side Hustle Show interview to hear: how Andrew creates and monetizes his content how he optimizes his older posts to increase CTR and revenue his keyword research strategy for finding super-low competition longtail queries Sponsors:  EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/hustle Try it risk-free now with a 30-day money-back guarantee! Ladder – Get instantly approved for term life insurance—no doctors, no needles, no paperwork! Full show notes

Cut the Rope
Intro...

Cut the Rope

Play Episode Listen Later Oct 20, 2022 12:23


With a fresh start, I've decided to revamp Cut the Rope Podcast... I've debated and prayed on this decision for a while but in this episode I explain why I decided to do this, what this means for the future of CTR, and my vision going forward. I'm so excited for this new journey and for those of you who have followed along with me whether that be 4 years or 4 days. I am so blessed for our little community and look forward to all the new things. God bless. 

Church News
The Young Men general presidency on how the new ‘For the Strength of the Youth' guide helps youth choose Christ

Church News

Play Episode Listen Later Oct 18, 2022 44:46


During the October 2022 general conference of The Church of Jesus Christ of Latter-day Saints, Elder Dieter F. Uchtdorf of the Quorum of the Twelve Apostles announced a new “For the Strength of Youth: A Guide for Making Choices.” This episode of the Church News podcast features the Church's Young Men general presidency, President Steven J. Lund and his counselors, Brother Ahmad S. Corbitt and Brother Bradley R. Wilcox. The presidency talks about the new guide, Latter-day Saint For the Strength of the Youth conferences, and the Church's 2023 youth theme, “I can do all things through Christ which strengtheneth me.” The Church News Podcast is a weekly podcast that invites listeners to make a journey of connection with members of The Church of Jesus Christ of Latter-day Saints across the globe. Host Sarah Jane Weaver, reporter and editor for The Church News for a quarter-century, shares a unique view of the stories, events, and most important people who form this international faith. With each episode, listeners are asked to embark on a journey to learn from one another and ponder, “What do I know now?” because of the experience. Produced by KellieAnn Halvorsen.See omnystudio.com/listener for privacy information.

My Amazon Guy
How To Correct A Product's Browse Node Tree? Weekly Q&A with Jason Mastromatteo 09.09.2022

My Amazon Guy

Play Episode Listen Later Oct 17, 2022 80:34


00:00 Weekly Q&A with Jason Mastromatteo 09.09.202211:41 I can't modify my US listing and AMZ Support says that my Australia account is the winning contributor. How can I change the listing and get the US account to be the winning contributor?14:13 If we were to make a removal order, would the number from the inventory decrease right away?14:46 I import small items via FedEX air from China once or twice a month, do I need to file any paperwork for importing?15:30 Do AMZ bi-weekly payment distributions include customers' sales tax?16:16 For international marketplaces, do you know how we can port over our storefronts from the US?17:28 I've heard that in the campaign manager under the creatives tab there is now a video creation module.19:21 If I have a good KW working well in my phrase match campaign and want to get the KW and make it its own campaign. Do I negative the KW in the phrase or leave it?19:44 If I create a new brand in my account will customers be able to see that I have a connection to this new brand?21:39 Is there a way to see PPC spent by ASIN?23:43 Where can you see your inventory storage expense amounts in Seller Central?25:13 Is it wise to use UPC you purchased on Amazon or Walmart?26:20 My SC account got deactivated due to a Valid Tracking Rate.27:32 What is the best way to track the KWs that are important?29:14 CTR, not CVR, CVR is unit session%, but what's CTR?29:49 Can we upload listing images for mobile that are different?30:30 Planning to join the Vine program for more reviews but I'm not sure that AMZ will find the relevant customer.32:04 Is there any possibility to open Vendor Account in the US or another region?34:39 Where can we see the CTR data in the backend?35:20 When launching a new PPC campaign based on KW targeting, what is the best way to choose the best first KWs?36:27 PPC tips for the gun accessories category37:26 Is it against TOS to include inserts that have social media handles on them?37:42 Whenever we upload a flat file to update, it is giving us an error that its product type is headphone39:55 Have a product w/c that has been assigned to the office category and beauty subcategory but I want to focus on beauty.42:08 Inserts w/ company address and phone number are okay, right?42:33 If running SP PPC campaigns, does it make sense to run the same KWs for SB video as well?44:38 Is Amazon honeymoon period only for a first-time product launch or every time we restock inventory?44:56 Our listings are live on Walmart but not available in search.45:55 What is MAG PPC strategy for launching a new product in Q4?47:14 Applied for the brand waiver for AMZ handmade but they asked to have my logo on items w/c is not possible with my product.49:15 Any feedback on input on the AMZ Transparency program?51:15 Low inventory, raise the price, or sell out normally?52:04 My UK account has been terminated and my inventory is in the UK FBA AMZ warehouse.53:29 My account was deactivated due to seller code of conduct and dropshipping policy violation.55:23 Is there another way to do it other than deleting ASINs when seller support tells you to delete/relist your listings for 24hrs?56:07 Noticed several Chinese sellers flooded my niche that I've dominated for 3years now w/ copied images, FBM listing shipping from CN, and high prices.58:12 Any recommendations on phasing in an updated product package to an existing ASIN?59:07 Is there any evidence of a correlation between inventory levels and sales?1:00:07 How to run Ads on a product w/ no specific name?1:00:44 Any tips for setting up on AMZ US from the UK?1:02:28 Lowered TACOS from 20%+ to 6% but indexed KWs fell. Conversion up by 58% since we are now top 20 for 2 KWs w/ over 400K Support the show

Limited Supply
S1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz's Minds / Why There's Never Been a Better Time to Bootstrap a Business

Limited Supply

Play Episode Listen Later Oct 11, 2022 47:34 Very Popular


In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn't the democratic design tool it claims to be and so much more. Join the pair as they get into Adobe's acquisition of Figma, why Shopify's Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business. And if you're looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You'll start seeing crazy high conversion rates and a push notification CTR that's 7 X higher than email. Check out http://www.tapcart.com (www.tapcart.com) today. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ (https://bit.ly/3mOUJMJ) Follow Nik: Twitter: https://twitter.com/mrsharma (twitter.com/mrsharma) Follow Moiz: Twitter: https://twitter.com/moizali (twitter.com/moizali) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)

Oral Arguments for the Court of Appeals for the Ninth Circuit
Nw. Ctr. for Alternatives to Pesticides v. USDHS

Oral Arguments for the Court of Appeals for the Ninth Circuit

Play Episode Listen Later Oct 7, 2022 30:17


Nw. Ctr. for Alternatives to Pesticides v. USDHS

No Ride Around
The Colorado Trail Race with Russ Patterson

No Ride Around

Play Episode Listen Later Oct 6, 2022 105:52


How long would it take you to ride 530 miles? Could you do it in 2 weeks? 3? Now think about RACING that distance over multiple mountain passes, challenging singletrack, and adverse weather conditions at 10k feet above sea level. You in or you out? Follow along with us as Russ tells the tale of his 7 days taking on the CTR. Follow Russ on Instagram at @russrides29

Limited Supply
S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,

Limited Supply

Play Episode Listen Later Oct 5, 2022 39:25 Very Popular


In part 2 of Nik and Moiz' interview with Harley, President of Shopify, the trio get into the weeds of Shopify's business model. Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives. Nik and Moiz also interrogate Harley with a quick fire round of questions. And if you're looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You'll start seeing crazy high conversion rates and a push notification CTR that's 7 X higher than email. Check out http://www.tapcart.com (www.tapcart.com) today. Follow Harley: LinkedIn: https://www.linkedin.com/in/harleyf (linkedin.com/in/harleyf) Twitter: https://twitter.com/harleyf (twitter.com/harleyf) Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ (https://bit.ly/3mOUJMJ) Follow Nik: Twitter: https://twitter.com/mrsharma (twitter.com/mrsharma) Follow Moiz: Twitter: https://twitter.com/moizali (twitter.com/moizali) Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)

Amazon Legends Podcast
Losing Money to Make Money on Amazon - Shaff Qureshi - Amazon Legends - Episode # 150

Amazon Legends Podcast

Play Episode Listen Later Oct 4, 2022 58:54 Transcription Available


Today's guest is a private-label guru and a law school graduate turned entrepreneur. Shaff Qureshi is the Founder of Sulazra Brands. Shaff shares his secrets to success with Amazon PPC ads, whether you should target long tail or short tail keywords, and how to construct your Product Display Page to convert.Takeaways:You need to pay more upfront in your CPC costs, even if you might be losing money, in order to get customers in. this is especially important when your customers have a significant lifetime value. Once a customer buys your product, it will be in their house taking up space on their shelf and also staying top of mind. This is why your product has to be great along with your branding. The real value of running a short-term campaign that has very high CPC costs is that the order you generate from that campaign will improve your Best-Seller ranking (BSR) within Amazon and you will be able to dominate the organic traffic on those keywords.While many people still use a strategy of pursuing many longtail keywords with low volume, it's actually better to target a few short-tail keywords that are a good match for your product without caring about the high CPC. This will also improve your BSR.When you go after short tail keywords, you will see a higher click-through rate (CTR) on your ad than you would see if your ad was targeting long tail keywords.Amazon has launched many new tools under Brand Analytics that sellers can use to better plan and understand their Amazon PPC strategy. The new tools allow brands to see key metrics like accurate impression sharesBefore you worry about advertising, you need to make sure you have a great product. When you identify a category that you want to sell in, look at multiple products and find two features that you could add to the product to make it the best in the category.Quote of the Show:“Clicks cost money, but impressions are free” - Shaff QureshiLinks:LinkedIn: https://www.linkedin.com/in/shaff-qureshi-jd-aa2049139/ Twitter: https://twitter.com/shaff_qureshi?lang=en Instagram: https://www.instagram.com/shaff.qureshi/?hl=en Amazon Storefront: https://www.amazon.com/s?me=A2IPIVPMTQPJXO&marketplaceID=ATVPDKIKX0DER Shout Outs:Helium 10 - Keyword research toolPickFu - Split test image research toolWays to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTube

El Podcast del Emprendedor Amazonico Online Business Amazon y Más en Español
EEA Ep. 86 – 14 Recomendaciones para Vender en la Campaña de Navidad en Amazon 2022

El Podcast del Emprendedor Amazonico Online Business Amazon y Más en Español

Play Episode Listen Later Oct 4, 2022 32:46


¡Hola a todos y todas! Bienvenidos a un nuevo episodio del blog / podcast del Emprendedor Amazónico. Un podcast destinado a proporcionarte las herramientas y conocimientos que necesitas para crear tu propia marca de productos online, aprovechando el poder de Amazon, y con ello poder vivir tu vida tal y como tú desees. Hoy te traigo 14 recomendaciones para alcanzar tus objetivos durante el cuarto trimestre y la campaña de Navidad en Amazon este 2022. Este episodio va a girar en torno al contenido de tus listing y qué cosas puedes hacer para mejorar tus resultados este Q4. Al final del episodio te doy unos consejos muy sencillos de aplicar para aumentar la visibilidad de tus listings en los resultados de búsqueda en móvil y con ello mejorar tu CTR (clickthrough rate).       Haz clic en el reproductor de arriba o ve a tu plataforma de audio favorita.

Cancer Registry World
A Conversation with Barbara Dearmon, BS, CTR, Manager, Cancer Registry Operations at Ascension St. Vincent's Healthcare, Jacksonville, FL

Cancer Registry World

Play Episode Listen Later Oct 3, 2022 14:28


This edition of Cancer Registry World features Barbara Dearmon, BS, CTR, Manager, Oncology Support Services and Cancer Registry Operations at Ascension St. Vincent's Healthcare in Jacksonville. Florida. Barbara is responsible for managing cancer registry operations, monitoring compliance with COC and NAPBC standards in addition to maintaining cancer incidence reporting to the central registry for the health system. She is a past NCRA President, NCRA mentor and currently serves as the NCRA Education Committee Chair. Barbara received the NCRA Distinguished Member Award in 2022 for her outstanding contributions to the cancer registry profession. Please enjoy listening and learning!

Oral Arguments for the Court of Appeals for the Ninth Circuit
Ctr. for Biological Diversity v. USFWS

Oral Arguments for the Court of Appeals for the Ninth Circuit

Play Episode Listen Later Sep 23, 2022 35:58


Ctr. for Biological Diversity v. USFWS

#TWIMshow - This Week in Marketing
[Ep125] - Google Will Reject Ads With Poor Landing Page Experience

#TWIMshow - This Week in Marketing

Play Episode Listen Later Sep 13, 2022 17:51


1. Meta Lists 4 Ranking Signals For Video On Facebook - In a blog post, Meta has shared four top signals its algorithm uses to determine which videos receive wide distribution on Facebook.  Originality - “Facebook's video ecosystem values original content and encourages intentional and loyal consumption. We want videos on our platform to be authentic, enduring, and entertaining, which can turn casual viewers into passionate fans.” Audience retention -“Retention is one of the indicators of how well the content was received by the audience – a slow and gradual decline in the audience retention graph can show that the topic and structure of the video match well with what your audience wants to see, while an early drop off may mean that the content isn't what the viewer expected.” Audience loyalty - “When people regularly come back to view an account's videos, we take it as a strong, positive signal for distribution. This is especially true when we see that people actively search for your content or seek it out on video-first destinations like Facebook Watch or directly on your account.” Engagement - “We prioritize content that sparks conversations and meaningful interactions between real people.” Meta says you should avoid doing these things if you want your videos to be seen by a broad audience: Engagement bait - Urging people to interact with content, such as writing captions like, “like this post if you agree!” Watch bait - Intentionally withholding information to get viewers to watch to the end. Click bait - Luring viewers to click on a link for information intentionally omitted from the video. 2. Regional Trend Insights Now Available To TikTok Advertisers - TikTok has announced that it's added a heap more data to its ‘TikTok insights' tool, which provides a range of snapshots and notes on key market trends, which you can filter down to specific info for your campaigns. This can be a helpful resource for mapping out an optimal TikTok marketing approach.The best part is that you can download the data as cards for use in presentations, or just in your own planning.3. Twitter Launched New Workshop Series To Maximize Your Twitter Business Presence - Twitter has announced a new series of free ‘Twitter Flight School' workshops, which will provide in-depth, expert insights into how to set up your business for success in the app. The sessions will be run by Twitter Product Marketing Manager Morgan Cornelius. The new workshops will focus on two areas: How to Establish Your Business on Twitter - will look at how to make best use of Twitter's more recent business additions, including Professional Profiles, Shops, etc. Get Holiday Ready on Twitter - will look more specifically at holiday marketing trends in the app, and how you can tap into them to maximize your Christmas sales push. 4. YouTube Now Allowing Sport Betting Ads On Mastheads - YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. You can read the announcement from Google here. Google's guidelines for advertising sports and gambling can also be found here.5. Google's “Helpful Content” Rollout Completed - Google has confirmed that the helpful content update rollout has been completed. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th.As a reminder, Google's helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. “Helpful Content” has been covered in-depth in episode#122/123/124 of #TWIMshow including what to do if you were hit by this algorithm.6. Google Shares Best Practices For Creating Quality Meta Descriptions - Google updates documentation on search snippets to include examples of both good and bad meta descriptions. Search snippets are the summaries and descriptions shown in the search results for sites that rank. The data used to generate the search snippet traditionally comes from the meta description and, sometimes, the content itself.Google listed four categories of good and bad meta description examples. They are: Instead of listing keywords, Describe the business, not the webpage . Explain what the shop sells and details like opening hours and location. Instead of using same description on every news article or blog posts, use a snippet from the article or post. Summarize the page.  Instead of being too short (broad and vague), make it specific and detailed. You can read Google's updated guidance here7. Google To Automatically Upgrade Smart Shopping Ads To Performance Max - Google has reminded us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max. Read the FAQs from Google and the announcement about Merchant Center upgrades here https://support.google.com/merchants/answer/12280808.8. Google Ads Revamps Examples Of Invalid Traffic & Activities - Google has updated their Invalid Traffic site. Invalid Traffic is “any activity that doesn't come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.” Google provides 12 examples of Invalid Traffic but adds that this is not an exhaustive list. Invalid traffic affects everyone in the Google Ads ecosystem. Advertisers who consistently see increased clicks, lower CTR, or suspect that their ads are being clicked by bots or competitors may see their ad spend decrease. as Google works to stop the fraud and lessen the costs to account holders.If you suspect that your account is being affected by invalid clicks, impressions, or other traffic, then Google's team of specialists can investigate it for you. To open a support ticket, follow the step-by-step guide.9. Google Will Reject Ads With Poor Landing Page Experience - A change to Google's destination requirements policy states if an ad leads to a page that doesn't comply with the better ad standards, Google will disapprove the ad. If you're running Google Ads, this new policy means you must be extra careful about the pages people land on. Google doesn't want advertisers sending people to pages that contain intrusive or annoying ad experiences. Your landing pages may be complying with the better ads standards already, especially if they're optimized for Google's page experience update. If you're unsure whether your landing pages meet the standards, Google will inform you in the Ad Experience Report. Ads that do not comply with the better ads standards are as follows: Pop-up ads Autoplaying video ads with sound Ads that block visitors from seeing the main content  Prestitial and postitial ads with countdowns  Large sticky ads that stay on a page as the visitor scrolls  Ad density greater than 30%  Flashing animated ads A good rule of thumb — if an ad interrupts a visitor's browsing experience, it's almost certainly against the better ads standards. Google is giving advertisers until October to comply with a new policy, or their ads will be disapproved.You can read the announcement here or read about the better ad standard here.

My Amazon Guy
Auto Campaign Negations, Parentage Variation Troubleshooting, Steven Pope Amazon FBA Weekly Q&A

My Amazon Guy

Play Episode Listen Later Sep 10, 2022 94:22


00:00 Steven Pope Amazon FBA Weekly Q&A, 07.29.202210:17 New MAG School courses11:42 Have a BR and want to sell another company's brand item, do I buy a new UPC12:17 Conversion rate below 4%, ASIN Review: B093QLBRVY16:39 Backend KWs limit has been reduced to less than 250 bytes20:24 Error: "Value for externally_assigned_product_identifier is longer than the allowed maximum (characters)"22:17 Error: "Value for generic_keyword is longer than the allowed maximum (250 bytes)"22:53 % of backend search terms should be dedicated to important words that are already on the frontend of the listing VS unique words that are not on the frontend25:20 Sales across Amazon increasing26:29 I sent a box of inventory to Amazon over a month and a half ago and still says "Inbound"27:29 If I close my PPC entirely from Jan-Sept, then in the QA, should I open the existing or create new campaigns, and which campaigns28:38 Verified customer left a 1-star review that is clearly about a different product that I don't sell30:28 Expanded product targeting31:27 Tiktok store, will it be the next big thing32:16 When you try to change categories and Amazon sys based on customer serches we are not going to let you change33:23 Are review merges for variation by category33:48 Is A++ going to be rolled out to all SC sellers34:14 My competitor is trying to sell similar products with higher price but he is advertising heavily35:16 I have a PPC ad running, so far 14 clicks and 1 conversion but I generated 12 organic sales. My ACOS is 82% but 44.76% for the week36:14 Pushing for everyone to have their brand store competed but what if you only have 1 product38:47 I've done a template upload and all Scent-Size variations of my product were successfully created. However I only see 2 of my 6 scent variations39:28 How do you differentiate you listing in SERP and Best Sellers pages42:06 Applied for BR for my brand and it got denied. Tried to reapply for it but it's giving me an error "Brand name is still under review"43:02 ACOS is trending higher, is it me or slower month44:35 “Virtual Product Bundles” are not possible atm (US only)46:50 If I have an idea of a product w/c I visualize as a really beneficial for my actual niche but not know any data as search volume48:37 Don't like how they charge full fees on both products for Virtual Product Bundles49:16 I sent an email to Jeff about my product category change but they changed it to a different one but still incorrect49:32 Got tons of duplicate images in the A+ content asset library that I want to delete52:19 Only 2 out of my 6 scent variations show in my listings, it has stocks52:50 Error 8803 : "Your feed has a parent/child relationship between parent SKU X and child SKU Y that cannot be created. Your child SKU shares the same variation attributes with another child ASIN"54:01 Most relevant KW isn't performing well in phrase or broad campaigns (not exact)55:31 Want to get ranked on my long Brand Name, present in copy and reviews56:32 How do you select the design so you can profitable from Day 157:45 We have issue Amazon misspelling the brand name, the brand name is Caire and when we type Caire Beauty or Caire skin care it changes to care or care beauty which effects our sales1:02:14 Just created a removal order for my products because I suspect that I've got a bad batch in my inventory1:02:54 Competitor recently infringed me because I mistakenly used hi TM in the title1:03:48 What is BSR measured by1:05:32 Beginner advice for new agency owners1:09:12 How to change Amazon barcode (XOO) to Manufacturer barcode (BOO)1:10:51 If we are getting good clicks and good CTR but not conversion1:12:08 Minimum spend for a KW before adding them asSupport the show

My Amazon Guy
How can we know the list of ASINs we are running ad on?-Amazon FBA Questions w/ Steven Pope 07.22.22

My Amazon Guy

Play Episode Listen Later Sep 8, 2022 87:02


00:00 How can we know the list of ASINs we are running ad on?10:10 Have you noticed that Advertising Manager data is buggy?10:40 Data input sales of higher priced products but, on lower priced product10:56 How to get exclusive on Amazon? ASIN: B09HTS3T8B12:14 ASIN REVIEW: B09GG84HHW16:55 Running ads for KDP release to rank and turn off after 30 days17:59 Exclusive to Amazon badge on ASIN B08TTQZ66H819:40 How to set up business discounts/pricing only for business buyers?20:48 Applying to Amazon B2B Seller Central22:04  Customer used the product incorrectly and gave a negative review.23:30 Why use phrase match when you can run multiple exact matches?25:27 Last week, you mentioned SEO work of editing copy to organically index on KWs that are sponsored indexed but, not organically. I checked mine but, many of these sponsored have low relevance.28:13 Should I just delete a virtual bundle with a bad rating and create a new bundle?30:04 Do you know if the honeymoon period is different for a product depending on whether it's listed as a variant under an (existing old) parent or as a standalone ASIN?31:10 Can your own questions on product detail pages? 33:54 System is preventing me from changing the title of the product, tried seller support, catalog team, and Brand registry, deleted the ASIN for 24 hours, and relisted again but, it didn't work.35:43 Regarding SEO- What effect does repeating words on the detail page have with respect to ranking vs. indexing37:17 How to fix a product in the wrong category?37:59 I purchase a real GS1 UPC code, loaded in my product images, title, etc. Oddly, it was showing images from another product I did not own. Any ideas why?39:32 Do all words in the title combine for SEO purposes - even if there are hyphens or other symbols separating them?40:32 Creating a parentage with 5 products. One of the child products is out of stock. 41:47 Metrics and indicators that suggest a reorder and successful launch43:00 Question about Mega Pint keyword setup44:50 ASIN Review: B09YYYYDFD54:17 ASIN Review: B0B5B73MP757:54 A+ Content from My Amazon Guy59:21 Using the correct First Keyword to indicate the niche01:00:40 Small business badge to increase CTR or CVR?01:01:10 Do we use product inserts to ask for honest reviews?01:02:30 Asking for reviews for a bundle whose ASIN number is not showing up01:03:15 How to know the list of ASINs that are running ads, on Seller Central?01:05:48 Which keywords should we prioritize on the Search Query Performance page?01:08:25 Method to estimate CPC of products that have not been launched yet and no similar reference points01:09:34 ASIN not showing up on A+ content02:10:25 Vine eligibility of a new product launched as a child of existing01:10:43 Some of our seasonal programs/collections were launched successfully. With one particular line, I am seeing knock-offs (China) using the name of "our" line and look-a-like products. Should I trademark the collection (it isn't a brand) to preserve brand reputation and maintain selling rights before sellers beat me to it? 01:10:43 Would you recommend Rinse and Repeat discounted prices every 30 days to max out sales?01:12:57 Strategy for season products01:14:40 Is Amazon running a video in posts Beta now?01:15:19 China and Amazon are leading sellers in the toys industry.01:15:58 How to make a Private Label profitable?01:18:02 Can I create variations under an existing active parent and have the variation launch date set in the future for a new honeymoon? 01:18:13 Recommended number of keywords for broad and phrase match01:18:23 Do not negate a good keyword01:18:52 Listing multiple products under the same ASINSupport the show