Podcasts about ctr

La afiliación existe para mil cosas, pero como un Media Buyer puede vivir de campañas de afiliación? Hoy explicamos desde el principio de que se trata este tipo de negocio para un Media Buyer. 0:00 Intro0:10 Miscelánea1:32 Nuestra Semana9:44 PPCCast+15:28 Noticias de la Semana22:09 Tema Principal57:46 Recomendaciones1:03:17 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/247-que-hacer-cuando-los-media-buyers-la-liamosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

This week on Chasin' the Racin' podcast, Joe Akroyd & Josh Corner are joined in the trailer by Tarran Mackenzie after his recent parting with Petronas. He discusses winning the BSB championship, the move to the world scene and divulges some info on the spilt with his WSBK team ahead of his home round. Enjoy - CTR x   Powered by OMG Racing       Supported by JCT Truck and Trailer Rental and Lucky Day Competitions     Lucky Day are one of the biggest competition companies in the UK and have an amazing range of prizes up for grab every week! Check them out: https://www.luckydaycompetitions.com/     If you're interested in sponsoring an episode of the podcast, please don't hesitate to get in touch via email to chasintheracin@outlook.com         ------------         We have a full range of merchandise as well as Alan Carter's and Ian Simpson's Autobiography's over on our website: https://chasintheracin.myshopify.com           CTR Patreon Page: https://patreon.com/MotorbikePod?utm_...          -------------           SOCIALS:         Instagram: @chasintheracinpod         Facebook: Chasin' The Racin' Podcast         X: @motorbikepod

Send us a textHave you ever wondered why some home service companies thrive while others struggle despite similar services and prices? The secret lies in something deceptively simple yet profoundly powerful: brand reputation.In this eye-opening episode, Crystal breaks down why brand reputation consistently outperforms quick-win marketing tactics for HVAC, plumbing, electrical, roofing, and pest control companies. She shares her firsthand experience working with family businesses in these industries and reveals the crucial mindset shift needed to build lasting success."Dig your well before you're thirsty" becomes the rallying cry for service companies who understand that customers make emotional, not logical decisions during emergencies. When water is flooding the house or the AC dies during a heatwave, homeowners don't methodically research fifteen companies—they call the one name they trust.Crystal provides a practical three-part framework for building this trust: crafting an authentic, unique brand that resonates emotionally; being present in your community before customers need you; and ensuring your customer experience matches your brand promise. Through colorful examples and tough-love advice, she illustrates how seemingly small details—from truck appearance to CSR phone manner—either reinforce or undermine your brand's foundation.The episode challenges service company owners to look beyond metrics like CTR and CTA to focus first on creating a memorable brand experience. As Crystal bluntly puts it, "Most of y'all, you ain't even got a cake. You're icing like my little kids do when I volunteer in church."Whether you're just starting your service company or looking to elevate an established business, this episode provides both the strategic vision and tactical steps to build a brand that customers instinctively turn to when emergencies strike. Ready to transform your marketing approach and create raving fans? This episode is your blueprint.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the secret behind TikTok Shop's explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America's top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:Why TikTok Shop Is More Than “Just” SalesDiscover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.See real-world examples of the “halo effect” in action: even if someone doesn't check out through TikTok Shop, that first touch sends them to purchase everywhere else.The $250K “Small Creator” Case StudyLearn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.Jordan's 8-Step Full-Funnel FrameworkSeed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.Each step is packed with tactical “playbook” advice you can implement today.Insider Tactics to Find, Nurture & Reward Unicorn CreatorsWhere to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.Bonus: Co-Branded Creator FunnelsSee how to build dedicated landing pages featuring your top creators' UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that's currently crushing ROAS for multiple brands.Whether you're an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.

When you turn a prospect into a customer, are you delivering and getting the most value you can? A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don't know what to say or how to say it. Our very special guest today aims to change all that. She's Evelina Kagonovitch, and she has gotten big numbers that should make you sit up and pay attention: a 64% average open rate on win-back email campaign for marketing agency A 7.6% increase in article views over the last 90 days for personal brand A 20-30% average open rate on weekly marketing emails for marketing agency A 5% CTR on ads for local soccer academy business How does she do it? That's what we'll find out today. She's formally trained as a fashion designer, and has had experience as a freelance writer for magazines and digital publications. When covid struck, whe found herself in Melbourne Australia, stuck in the house under what she says was the worst lockdown protocol in the world. So to make the best of a bad situation, she dove into the world of digital marketing and her marketing career really started to blossom. Evelina likes sharing how she merges creativity with strategy, and why she believes email is the ultimate “business insurance” for any company or freelancer. Today she's going to tell us about her profitable approach to welcome strategies. But first, I'm going to tell you that Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. You've had a lot of success with welcome email sequences for new subscribers that lead to sales. Could you describe one you've built? 2. What are the three most important rules you have when you put together a sequence like this? 3. What are the worst mistakes you see in welcome sequences that don't work? 4. When you're writing a single email in a welcome sequence, what advice would you give someone who's never done a welcome sequence before? 5. What was the most surprising reaction you've ever gotten to an email in a welcome sequence? 6. What advice would you give about subject lines and preview text? Could you give a couple of negative and positive examples? 7. Can you recommend any resources for people to learn more about putting together effective welcome sequences? Website: https://www.evelinakreative.com/ LinkedIn: Evelina Kagan https://www.linkedin.com/in/evelinakreative/https://www.linkedin.com/in/evelinakreative/ Instagram: @evelinakreative https://www.instagram.com/evelinakreative/ Free email subject line swipe file: Downloadable PDF Free how to hire a copywriter guide: Downloadable PDF Download.

Si, los Media Buyers también cometemos errores y en este episodio os vamos a contar cómo nos enfrentemos a ellos. 0:00  Intro0:08 Miscelánea3:02 Nuestra Semana20:03 PPCCast+27:19 Noticias de la Semana39:19 Tema Principal1:01:45 Recomendaciones1:07:54 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/247-que-hacer-cuando-los-media-buyers-la-liamosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

In June 2025, several members of CTR attended the Unity Forum held in Dallas, Texas. The topic was the Nicene Creed - as both an ecumenical gift, and an ecumenical challenge. Our friend Rabbi Dr. Mark Kinzer presented both aspects, particularly the challenge from a Messianic Jewish perspective of “Israel forgetfulness” in the Creed. He also read extensively from Jesus Christ, Son of God, Saviour: 1700th anniversary of the Ecumenical Council of Nicaea (325-2025), published by the Vatican's Theological Commission, which in Dr. Kinzer's opinion has some remarkable commentary on the Jewish aspects of the Nicene Creed. Teaching given on 26 June 2025, and recorded on Thomas Cogdell's iPhone. Q&A not included.

薛定谔式更新的 OnBoard! 回来了！今天我们要聊一家在过去几年里创造了美股增长神话的千亿美金传奇公司——AppLovin。如果你关注美股和游戏广告市场，Applovin 的名字一定早就如雷贯耳了。Hello World, who is OnBoard!?AppLovin成立于2012年，2021年在纳斯达克时估值还不到300亿美金，之后一度下跌至不到30亿美金，而经过短短几年的转型，2023年至今市值已经飙升20多倍，成为跻身纳斯达克 100 指数(NASDAQ-100) 的美股顶流千亿美金公司。2024 年营收 47 亿美元，同比 +43%，净利率也高的吓人，EBITDA 高达 27亿美金。而 Applovin 总员工数不到1000人，实现了“人均创造400万美金EBITDA”的惊人效率。这一系列数字背后，是一个在硅谷都值得铭记的神奇故事：一家公司如何从游戏营销经纪公司，转型为游戏公司，又在大家以为广告行业被Google, meta 等巨头垄断没有新机会的时候，剥离所有游戏业务，成功转型为广告技术平台，并重塑行业生态。虽然业绩亮眼，但AppLovin在成长过程中也一直饱受争议。那么争议背后的真实情况是什么？他们所做的事情与我们理解的广告、AI应用到底有怎样的关系？每日触达超 14 亿活跃用户的广告引擎，究竟是怎样打造的？今天我们邀请到的嘉宾大概是最有发言权的人之一了。AppLovin 的技术副总裁葛小川（Giovanni Ge），在 Meta 参与了广告系统核心算法的他，在 AppLovin 转型的关键时刻加入，并发挥了非常核心的作用。这次长达两个多小时的访谈，也是 Applovin 在中文媒体中第一次深度访谈。小川畅谈了很多理解这个公司的关键问题：如何从物理学博士转型，并在关键时刻加入 AppLovinAppLovin 两次转型的精彩历程如何在被低估的手游广告市场中打造了买卖闭环的新型平台这个 AI 第一股背后朴实又本质的算法逻辑和技术思考华尔街为何集体错判（并且似乎还没看清）电商如何成为下一个增长飞轮……嘉宾介绍葛小川 (Giovanni Ge)，AppLovin (NASDAQ: APP) 技术副总裁 (VP of Engineering)，曾在 Meta, Uber 担任高级机器学习工程师，SISSA 凝聚态材料物理学博士，中科大少年班。OnBoard! 主持：Monica：美元VC投资人，前 AWS 硅谷团队+ AI 创业公司打工人，公众号M小姐研习录 (ID: MissMStudy) 主理人 | 即刻：莫妮卡同学友情小广告2024 年，AppLovin 在北京正式组建 Axon China 团队啦！这支团队致力于打造全球化的广告产品，同时，积极探索大语言模型的应用，以技术创新推动行业变革，重新定义广告的未来。如果你听完了这一期分享，对公司的职位感兴趣，可以在如下招聘渠道中申请，不要错过跟这么有意思的一群人打造未来的机会！AppLovin招聘邮箱：lillian.cao@applovin.com招聘网址：（中国）app.mokahr.com；（北美）www.applovin.com我们还聊到AppLovin 为什么自认为是 "千亿美金的创业公司”，形成了no meeting，CTO亲手写代码和产品原型的独特文化。OnBoard! 之前聊了很多AI 技术的细节，这次难得的千亿美金公司成长故事，希望给你不一样的启发。Enjoy!（注：本文不构成任何投资建议！）我们都聊了什么00:03 开场介绍，AppLovin 为什么值得你关注03:34 Giovanni 自我介绍，从凝聚态物理 PhD 到 Uber、Meta，再到 AppLovin 的职业转型09:06 AppLovin 发展史：手游应用推广，自建发行，关键收购，广告平台转型14:24 转折点：广告收入反超游戏，2025 Q1 出售自研游戏资产19:57 AppLovin 的历史机遇与移动广告“三国杀”：Google / Meta vs 碎片化长尾流量22:26 AppLovin 新型平台如何改变定价方式和行业生态，为什么 Google, Meta 做不了30:04 广告推荐模型的演进历史，AppLovin 新模式 ROAS > CTR 背后数据飞轮 39:36 关键决策：“保护开发者长期利益”42:26 华尔街“迟到的认可”——连续 8 季 beat，却股价滞后，被低估的是什么48:32 为什么说 AppLovin 像也不像拼多多？50:35 利润率飙升逻辑56:22 电商广告如何为游戏生态注入“外部现金流”，新的挑战和机会是什么58:30 生成式 AI 机会：创意生成、特征提取与推荐模型01:00:38 如何理解 AppLovin 业务天花板？平台更迭和 LLM 可能带来哪些机遇01:16:34 人均400万美金超高人效背后的“千亿美金创业公司”文化01:23:00 全球招聘与北京研发中心：寻找“三段式”高成长人才01:26:30 AppLovin 人才招聘观，北京团队招人啦！欢迎关注M小姐的微信公众号，了解更多中美软件、AI与创业投资的干货内容！M小姐研习录 (ID: MissMStudy)欢迎在评论区留下你的思考，与听友们互动。喜欢 OnBoard! 的话，也可以点击打赏，请我们喝一杯咖啡！如果你用 Apple Podcasts 收听，也请给我们一个五星好评，这对我们非常重要。最后！快来加入Onboard！听友群，结识到高质量的听友们，我们还会组织线下主题聚会，开放实时旁听播客录制，嘉宾互动等新的尝试。添加任意一位小助手微信，onboard666, 或者 Nine_tunes,小助手会拉你进群。期待你来！

Send us a textMost brands slow their growth by ignoring small updates that affect Amazon rankings. Frequent listing changes, better copy, and consistent backend updates lead to more traffic and sales.Ready to fix what's holding your growth? Book a strategy call with experts now: https://bit.ly/4jMZtxu#AmazonSEO #AmazonSellers #EcommerceGrowth #SEOTips #amazonlisting Watch these videos on YouTube:Rank smarter, spend less - Effective Amazon SEO from Experts! https://www.youtube.com/watch?v=60NO-cyMRxQ&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8What Really Works for Amazon SEO in 2025 https://www.youtube.com/watch?v=E_WmQJXeg0k&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=9-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7Missing updates could be killing your growth. Grab the SEO guide and fix your listings today: https://bit.ly/457zjSlTimestamps00:00 - How to push brands to the next level00:24 - Cash flow and profitability for Amazon SMBs00:50 - Improving AOV with PPC and listing optimizations01:15 - Misconceptions about Amazon SEO01:33 - Why SEO updates must happen more often02:20 - SEO affects ranking through CTR and conversions02:50 - Why many brands fail to grow organically03:00 - How My Amazon Guy helps sellers scale----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jason Felver just won The Growler 100 at Whittemore Speedway for the first time in his career, joining his father as a winner of the Michigan Crown Jewel. Then, we talk with Collin Thirlby, who has won five features this season and his Diamond by CTR cars have won even more!

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak  

Esta semana comparto el análisis completo después de 4 meses. Con números reales, sospechas sobre las métricas de Substack, y por qué los resends de Flodesk me han cambiado la vida.La semana pasada un suscriptor me escribió preguntando por los cambios en el diseño de la newsletter. Le expliqué mi estrategia híbrida con Substack y Flodesk, y me pidió números reales del experimento.Así que aquí van. Sin filtros y con algunas sospechas que he desarrollado por el camino.Después de 4 meses usando esta combinación, tengo datos suficientes y conclusiones que me han sorprendido. Especialmente sobre la fiabilidad de las métricas de Substack.Lo que realmente hice (importante entenderlo)No es una migración total. Sigo usando Substack, pero ya no para enviar emails.Mi setup actual:* Substack: Plataforma de contenido (podcast, vídeos, como un blog)* Flodesk: Se encarga de todos los envíos de email y automatizaciones* Integración: Los suscriptores de Substack pasan automáticamente a Flodesk* Flujo: Escribo en Substack, adapto para Flodesk, envío desde ahí¿Por qué esta complejidad? Porque Substack sigue siendo increíble para exponerse y atraer suscriptores, pero Flodesk me da un control sobre email marketing que ya no puedo abandonar.Mis sospechas sobre los datos de SubstackCuanto más miro las analíticas de Substack, menos me las creo.Te da datos de envíos, datos de vistas, pero no muestra claramente cuántas personas han abierto los emails. Te mezcla información de forma... sibilina.No hay una tasa de apertura clara. Te dan un porcentaje que mezcla emails con entregas en la APP. ¿Por qué lo hacen tan difícil? ¿Qué no quieren que sepamos?Eso es uno de los motivos por los que la gente termina yéndose a otras plataformas.Los números después de 4 mesesUno de los temores que tuve cuando implementé este sistema fue que las principales métricas sufrieran un descalabro.Lo que he podido observar en este tiempo es que todo se mantuvo de forma estable y he podido explotar algunas opciones extra que aporta Flodesk y que son una bomba.* Tasa de apertura: 41.2% → 42.5% (+1.3pp) * Crecimiento de lista: +124% desde el cambio (el motivo no es directamente por el cambio pero puedo ver que no ha afectado de forma negativa)* CTR promedio en Flodesk: 1.5% * Apertura efectiva con resends: ~60% (ahora te explico qué es esto)El dato más importante: la lista creció 124% y encima he añadido una capa de limpieza brutal con automatizaciones que hacen que mucha gente se dé de baja. La lista está más cualificada que nunca.El descubrimiento que me cambió todo: los resendsEsto ha sido el game changer que no esperaba.Flodesk me permite reenviar los correos a quien no abrió el email original. Resultado: más de un 10% de apertura adicional de promedio.En algunos casos he tenido cerca del 25% extra de aperturas gracias al resend. Seguramente porque el ajuste de asunto ha sido muy bueno o porque el asunto inicial era muy malo.Con esta opción, tengo aperturas cercanas al 60% en la mayoría de emails. Una auténtica barbaridad.Lo que no me gusta. No todo son rosasComo puedes intuir, el camino no ha sido sencillo ni rápido. En el proceso he visto algunas cosas que no me terminan de gustar y algunos peajes que tengo que pagar por mantener este sistema híbrido.* Complejidad operativa: Gestionar dos plataformas es un coñazo. Requiere 30-45 minutos más por envío.* Dependencia de integración: Dependo de que la sincronización automática no falle. Por ahora funciona, pero es un riesgo.* No es gratis: Flodesk tiene un coste (aunque yo tengo un descuento del 50% para ti)Por qué sigo con esta estrategia híbridaQue no sea perfecto no significa que no siga siendo la mejor opción que he probado hasta ahora. Piensa que me estoy beneficiando de lo mejor de una herramienta de crecimiento y gestión de contenido como Substack mientras envío los correos desde una plataforma construida específicamente para eso con mil y un extras que echaba muchísimo de menos.* Mantengo lo mejor de ambos mundos: Simplicidad de Substack para crear + potencia de Flodesk para distribuir* Escalabilidad sin penalizaciones: Puedo crecer sin preocuparme por limitaciones de envíos o usuarios en mi lista. El uso de segmentos también es un antes y después.* Datos reales: Por fin tengo CTR claro, segmentación real, métricas que importan* Automatizaciones: Workflows, formularios, segmentación... cosas que en Substack son un sueñoPara quién tiene sentido este cambioSi tienes más de 1,000 suscriptores y vas en serio, te recomiendo probarlo.Con esa audiencia ya puedes sacarle partido a crear formularios propios, segmentar usuarios, generar workflows donde si el usuario hace una cosa se le envía un email, si hace otra cosa se le envía otro...También si quieres mantener el control total sobre entregas y analíticas. He visto estadísticas en Flodesk que no cuadraban con lo que me informaba Substack.Si solo quieres escribir y publicar, Substack sigue siendo perfecto. No cambies por cambiar.Empieza por aquíHe grabado un tutorial básico en YouTube mostrando cómo funciona Flodesk por dentro. Si os gusta, podéis pedirme en comentarios una segunda parte más avanzada donde entre en profundidad con Formularios y Workflows.También estoy preparando para Factoría Creativa un tutorial en profundidad de cómo tengo montada toda esta automatización que vincula Substack con Flodesk. Esa chicha la reservo para quien está de verdad con las manos en la masa.Nada más mi gente de Substack. Animaros a testear Flodesk y espero vuestras impresiones.Un abrazote-GuillermoPD: Si decides probar Flodesk, tengo un código de descuento del 50% durante todo un año. Son cerca de 17,50$ al mes en lugar de 35$. PD2: Si tienes dudas sobre esta estrategia o sospechas similares sobre los datos de tu plataforma actual, cuéntamelo. A veces necesitamos contrastar experiencias. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.guitermo.com/subscribe

Las campañas de demand gen han ganado mucho protagonismo dentro del las estrategías de paid, por lo que hoy le dedicamos un capítulo para ver todo lo que tenemos que tener en cuenta. 0:00 Intro0:11 Miscelánea2:15 Nuestra Semana7:35 PPCCast+13:06 Noticias de la Semana20:57 Tema Principal49:17 Recomendaciones52:29 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/246-campanas-de-demand-genPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutStruggling with Meta CPMs rising 30 % while TikTok creators cash in?Welcome to the playbook you've been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.Timestamps:00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)13:21 – 21:45 Building the Cross-Channel Content Engine21:46 – 29:30 30-Day Rollout Plan & Budget Allocation29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression DealsWhat You'll Learn:Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.Who Should WatchDTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.

Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video version of this episode: https://youtu.be/yCh-mgr-i0IHave you ever nodded along when someone mentioned "B-roll" or "CTR," secretly hoping nobody would discover you had no idea what they meant? You're not alone. The world of YouTube creation comes with its own language—a special vocabulary that can feel like an exclusive club for those in the know.In this comprehensive guide, Travis and Jen break down the essential YouTube terminology that every creator needs to understand, from basic filming concepts to advanced analytics metrics. They start with the fundamentals: A-roll (your main footage), B-roll (supplementary visual elements), jump cuts (editing without transitions), and cold opens (starting videos in the middle of action). With each term, they provide clear examples and practical applications that demystify these industry standards.The episode takes a deep dive into the metrics that matter most for channel growth. Learn the crucial differences between retention rate, average view duration, and total watch time—three similar but distinct measurements that reveal how viewers engage with your content. They clarify the often-confused RPM versus CPM distinction, explaining why one metric matters far more to your bottom line than the other. Travis and Jen even tackle the nebulous concept of "the algorithm," breaking down what creators actually need to understand about YouTube's recommendation system.Most valuable is their crystal-clear explanation of content strategy terminology. Discover what content buckets are and how to implement them, understand the critical importance of packaging (your title and thumbnail combination), and learn why knowing the difference between a copyright claim and a copyright strike could save your entire channel. This episode serves as both a beginner's introduction and a valuable refresher for experienced creators who may have been too embarrassed to ask about terms they've heard for years.Ready to speak the language of successful YouTubers? Listen now, and never fake your way through a creator conversation again. What YouTube term has confused you the most? Let us know in the comments!

Are you ready to shake up your content creation game? In this episode, I'm sharing my recent creative journey and the exciting experiments I've been conducting across various platforms. From self-produced songs with ChatGPT to late-night live streaming sessions, I've been pushing my boundaries as a creator. But this isn't just about my personal explorations. It's about uncovering valuable insights for our Business Creator Club Community (https://businesscreator.club/). As we guide our founding members towards becoming “Profit Creators”, we're focusing on two crucial elements. #GoldenBoulders we are exploring today: - The importance of embracing different content types - How to balance low-friction creation with enjoyment - Strategies for delegating parts of your content process - Understanding different audience types Plus, don't miss surprising statistics about podcast listening habits and discuss two critical metrics for long-form content creators! Whether you're a seasoned podcaster or just starting your content creation journey, this episode is packed with insights to help you refine your strategy and connect more deeply with your audience. Ready to level up your content game? Let's dive in! Timestamped Overview: [00:02:00] Business Creator Club update — shoutout to founding members [00:03:30] Why frequency + consistency matter more than perfection [00:06:50] Deep dive: How people really consume podcast content [00:08:15] Two key metrics to focus on: CTR and average view duration [00:09:45] Podcast metric tips: 7-day downloads and completion rate [00:10:15] What is a podcast, really? (The controversy begins) [00:11:30] Fake interview trend — why it's hurting creator trust [00:13:40] Message > Microphone: Stop obsessing over gear [00:15:00] Should you record video podcasts, too? Yes — here's why [00:17:05] The numbers: 97M downloads, 120K new podcasts in May 2025 [00:18:30] Why just publishing makes you Top 10% (and what that means) [00:20:30] Listener behavior: Where and how people are actually tuning in Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests.But according to Ji Heon Kim, Valnet's head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves.Maybe a “mass scale” of users wouldn't sign up for their websites, but perhaps 10% would. And, as Kim puts it, that “10% would still be valuable, and we can do a lot with that 10%.”“We created more value to [those] users, more exclusive content and high-quality content,” Kim says. “All of that became an initiative on the content side for us to deliver a premium model and give users an incentive to sign up.”Kim further talked with The Current Podcast about balancing advertiser value, user experience and performance, which he says are “always affecting each other.” Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to The Current Podcast. Today we're talking to one of the biggest digital publishers. You might not know by name, but you've definitely read their stuff. I'm talking about Net. The company behind Screen Rant, the Gamer, Kaleida make use of, and a bunch of other sites that rack up hundreds of millions of sessions every month. Joining me today is Ji Kim Valnet's, head of monetization. Ji'S been leading the charge on everything from supply path optimization to first party data to figuring out how to drive real revenue without compromising the reader experience. We'll get into some of the big shifts they've made in their tech stack and how they're bringing newly acquired brands like Polygon into their ecosystem and what other publishers can learn from their approach.Ji Kim (00:52):At Valnet, I'd like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset. I've been at NET for 10 years and we've grown tremendously. We've went through a lot ups and downs, but even as we grow, we like to think that we're small and agile and the publications we range from automotive, gaming, technology, entertainment, but entertainment has always been our flagship, but we've been kind of branching outside of that and trying to expand more and more. And then we have some lifestyle brands as well as sports.Damian Fowler (01:35):Let's talk about a moment that changed the game for Net. Can you walk us through your, I guess we're going to talk about supply path optimization at first anyway, which is a hot topic around these parts and what work you did around supply path optimization, like cutting resellers and boosting direct inventory. Could you talk us through that a little?Ji Kim (01:57):It's an ongoing process. It's certainly, I think most people agree that SPO is not an easy thing to achieve. You can commit to it one shot, but that's much harder to do considering that there will be a revenue impact. So for us, we tried both ways. We took a few sites and we took the direct approach and we saw a pretty decent stability, and then some other sites did not, and then we have to kind of revert back to it. SPO, it was always a topic that was talked about but not well enforced. And tradedesk took a big initiative to push publishers towards it. And then we started working closely with Jounce Media as well, with Chris Kane started kind of talking through some of the ideas, how should we go about it? How do we retain the value and still achieve removing the resale alliance and keep our inventory as clean as possible?(02:51):But initially our outlook of SPO was about making our inventory as clean and transparent as possible. Net considers ourselves as a premium publisher and we want to make sure that the advertisers see that as well. So we were heading in that direction. But ultimately, I think the biggest challenge with SPO was it's impossible to do an AB test because you have one A TXT file and you can't test one setup with the resell alliance, one setup without. So that's been pretty challenging to understand where's the value going, where is it coming from? And even with the Resell Alliance, when you talk to the SSPs with Resell Alliance, they'll go, oh, these are PP deals. These are not just rebroadcasting and all this stuff. So trying to understand the granularity and all that details of what each resale align means was very difficult. But ultimately we know we have to go in that direction, but we know it's not going to happen overnight, so we're kind of just taking a step at a time.Damian Fowler (03:51):That's great. What would you say was the kind of catalyst or moment that sparked that shift?Ji Kim (03:57):We always talked about advertiser value. It is important to yield as much value as possible and get the performance that we need. We always think that advertiser value is important, and when we think about that, it's like you go through stages. You go, okay, viewability needs to be important. Let's get viewability up to above standard, above average, make sure our CTR is good, but it's high quality clicks. It's not just users just clicking on stuff. Then you go through the lines and eventually you get to SPOs. Make sure that advertisers know what inventory they're getting access to, what they're buying, and make sure that they're getting insights. The transparency is there. Then we've increased the value of our inventory.Damian Fowler (04:46):Yeah, I mean that's the key, right, obviously. And speaking of that, having made these changes, are you in a position to be able to see the kind of impact that they've had from a revenueJi Kim (04:58):Perspective? Honestly, I don't think I can everything, especially with these kinds of stuff, what I've learned is it doesn't change overnight. Let's say we remove all the reseller lines yesterday. Today, likely the performance is going to drop initially and maybe things recover over time, but there's so many moving parts that it's hard to associate the value towards SPO, and that's a lot of things that we do in this industry. But I think that's when we like to look at it as, you know what? Ultimately we are improving the quality of our inventory, so we will get rewarded at some point. And that's how you move forward. But with SPO, I think the other side is that it's not just about removing reseller lines. You also have to market yourself and tell the advertisers that, Hey, we have gone in this direction. We have removed the reseller lines. All of our inventory is direct. It's clean. And that part is also hard to do. We haven't spent a lot of time or resources into marketing ourselves, and that's why we talked about, people may not know net, but they know our brands. It's the same thing. It's like we are now making a big push to let people know who Val net is, and that's going to go in hand in hand with this stuff.Damian Fowler (06:21):In terms of that messaging around the surgery as it were you're doing on the supply path, does that land well with advertisers?Ji Kim (06:32):I think it's always positively looked at when you tell them, it's like everybody, it is never negative, but I don't know if actually if it's meaningful for them because at scale, they're buying at scale. So yeah, we're a big publisher, but they're also buying at multiple publishers. Maybe only small portion of their budgets come to us. So it's positive, but I don't know if it's all that meaningful to them. At least that's what I've felt.Damian Fowler (07:04):So in addition to the SPO, what other tweaks or changes are you as head of monetization looking at to basically bring in those ad dollars and keep readers satisfied, I suppose?Ji Kim (07:17):Yeah, so there's three things. So we looked at the advertiser value, but then there's the user experience and then the performance side. So always those three things, there's constantly affecting each other. Ad density is probably one of the biggest part of advertiser value and performance and user experience. So we are constantly trying to reduce our density, and we look at this metric impressions per session and request per session. So we look at that and injections our injections based on content length, a paragraph breaks and all that stuff. So we'll try to work with the content team to create optimal breaks. I'll have a little sit down session with the content team. The leads say, okay, this is how the admin injection works, and how you break out your content really does impact, because we won't break a paragraph in half to inject an ad. So there needs to be natural breaks for the ads to inject. So if you have massive paragraphs, we're going to have less ad injections, which is fine if the content works like that, but they also need to think about how all this stuff works.Damian Fowler (08:26):That's really interesting. I mean, I think that sweet spot between not being the Vegas strip, but also ads have to populate at the right time to have value.Ji Kim (08:35):For net, we've focused mostly on open market programmatic spend. We have a small direct initiative. This is something that we've been trying to grow, but when you don't have huge direct sales initiative and direct spend coming in, you kind of need the density because the CPMs that you get from open market is much lower. So we want to try to move away from that as much as possible. I don't think found that will ever be a publisher where we drive like 50% of the revenue from direct sales, but we want to grow it to maybe 15, 20%. And once we do that, we can yield higher CPMs, which allows us to reduce the density, which would be better for advertiser value, better for user experience, and we'll still get the performance that we need to kind of go forward.Damian Fowler (09:24):So it's a balance.Ji Kim (09:25):Yeah. Yeah. I think if we can drive higher CPMs, we would love to reduce density, but it's always the constant battle between the two of, okay, well we reduced density. Oh, we went too far. Okay, we got to bring it back a little bit.Damian Fowler (09:38):How difficult is it to kind of innovate in ad tech? This is a broader question, I guess given how fast things are changing, especially on the programmatic front,Ji Kim (09:47):It's been very, very difficult. Rapidly changing environment is definitely one of them, and you have to adapt quickly. For example, the video definition of having instream outstream, and then now there's a third definition of accompanying that stuff. When it happened, the enforcement happened quickly, so we had to adapt quickly, and that's difficult. But innovating is, I think, much more difficult than just adapting to the new policies and new rules. So many different ways to innovate pre, for example, you have the open source code, you build that, but there's so many customizations that you can do and even a single customization, you interpret how you should approach that topic and how you should build your tech. So you kind of have to talk to your developers and walk through. And our biggest challenge I would say was bridging the gap between developers and ad ops. I was like, because I am an ad ops guy, I understand programmatic landscape very well, but our developers do not. And I'm not a developer, I'm not a technical guy. Obviously through 10 years I've learned a lot of stuff, but still, if I needed to build something, I'm not going to be able to tell them exactly how to build it. So you need somebody in the middle that understands both sides,(11:03):And that was the most difficult part. And eventually we did find resources that they were able to bridge that gap and were able to build stuff. But ultimately, there's just so many different ways to build your product and you want to make sure that product that you build or tech stack that you build is going to keep that balance that you need between the user experience, the performance, and the density, everything that pertains to page speed as well. If you build it to be too slow, everything gets affected as well, and that's harder to tell. So yeah.Damian Fowler (11:37):So how have some of these technical changes influenced your broad and monetization philosophy?Ji Kim (11:43):Yeah, so I guess one of the things, if we talk about authentication, we talk about cookie deprecation and why authentication became so important to majority of the publishers. And I remember our thought process around authentication was pretty pessimistic, I would say. But eventually we said know what? We can create content or value for the users that's going to want them to sign up and want them to get authenticated. And we said we got to start somewhere. Ultimately, maybe we've become a little bit more realistic about what critical mass of a value would be if we're at, if we're expecting 50% of users will log in, that's not going to happen, but 10% is still very meaningful. So it was about our philosophy was changing, about our expectations changing and still understanding that 10% could be very valuable and we can do a lot with that 10%. So we created more value to the users are more exclusive content, high quality content, high quality videos. All of that stuff became an initiative on the content side for us to deliver the premium model and to give users the incentive to authenticate a sign up on.Damian Fowler (13:03):That's really interesting. I think one of the things that also I'm hearing is that you kind of have different audiences, but you're getting to understand your audiences. I mean, this strategy gives you more insight into who's coming.Ji Kim (13:15):Yeah. We also created what we call threads. They can talk about the article, talk about topics that we're discussing, and that really improved our engagement.Damian Fowler (13:30):As you look to the future, how do you think about, as it were, locking in some of these changes and this value that you see from this audience?Ji Kim (13:40):So I want to go back a little bit about innovating and how difficult it is. So I went through the stages of, okay, what am I focusing on to optimize to yield more value? And initially it was demand. Okay, we want to work with as many high quality as P as possible, but then you do work with all of them. There are going to be going to be one or two that come here and there, but generally speaking, they're not going to create incremental value. They'll just take a piece of pie that was taken by somebody else, not meaningful value. Then you work on ad tech innovation, all that stuff, and that we'll continuously work on that, but that also has lots of limitations, and you eventually reach a plateau point of say, you're not going to find a lot low hanging fruits. So now we come to premium inventory, which we need to learn our users, we need to learn who they are so we can offer these users to our advertisers to grow our PMP programmatic direct, as well as your conventional IO based direct deals that's going to yield as higher CPMs.Damian Fowler (14:53):Yeah, I mean, talk of premium inventories is characteristic of the moment we are in when it comes to programmatic sales for publishers.Ji Kim (15:02):Yeah.Damian Fowler (15:04):Let's draw back and look at the big picture and some of the kind of industry context. I guess think I'm correct in saying Valnet reach has more than 400 million sessions a month across its network. That's correct. And how do you think about that, that kind of scale when every property has its own audience profile and publishing rhythm?Ji Kim (15:30):Yeah, it's sometimes a bit overwhelming how much reach our sites have, but I always try to look at it as our advantage, and this is the opportunity that hasn't been tapped into, is that okay, we're 95% of our inventory is sold in the open market, and we have so much data that we could collect and leverage in order to drive higher value. And it's just looking at it, it's overwhelming, but you start to see the real value that hasn't been tapped into, and that's exciting, but it's also very, very difficult to manage all that information, manage that data, and use it properly. So yeah, I mean it excites me, but also I know how challenging it can be to create value through that. So we're taking one step at a time, even first party data collection. I wouldn't say we're crazy sophisticated, but we're keeping it a level that we know how to manage and understanding it well first and then starting to kind of grow a step-by-step.Damian Fowler (16:45):Yeah, I mean, I suppose the whole back and forth about third party cookies may have provided a spark. I know it lit a fire under the industry. Speaking of first party data, so that is a focus for you?Ji Kim (16:56):Yes, yes. But I believe when it was really a huge focus for the industry was when Google had first announced that they're going to deprecate third party cookies, and we had the initial moment of, oh, you know what? We also need to look into this, but we didn't want to panic. Our outlook was, I'm sure everybody went through the initial panic. We did too, but we didn't want to stay in that moment. And we said, okay, what's realistically going to happen for publishers like us? How much first party data can we collect and really sell because we don't have a huge direct sales initiative? And at that point we had none. And you can't grow direct sales overnight. It's a highly competitive environment, and you're entering that new market. You have to build relationships, you have to have crazy amount of salespeople that are constantly going out there representing balance inventory.(17:55):And we weren't set up for that, and we weren't willing to just fully invest everything into growing that at the time. So we said, well, maybe first party data isn't as important. Collecting first part data isn't as important as just understanding how to go about direct sales. So that's what we worked on. We've hired salespeople, we enter that space. I was very naive about how direct sales worked, and now we have a better understanding. We have good salespeople that understand our values as well. We don't want to just go out and sell anything and everything. We want to understand the creative types that we're also selling isn't going to impact user experience horribly and negatively. The high impact guys, the site scans when they're done, right, it's great user experience, but it could also go the other way. So we wanted to build a baseline first, and that's what we did the last few years. And now we can go after the first party data in a more sustainable way for us.Damian Fowler (18:56):Let's talk about your acquisition of Polygon from Vox Media. Speaking of inventory that expands the real estate, how does that property fit into what you're doing?Ji Kim (19:07):So Polygon, obviously, we go through a lot of due diligences. We look at different opportunities, and Polygon was an easy one to go through because we knew Polygon has great content, it has a great foundation of creating high quality content. But the difference was that Fox has a lot of direct sales. I can't remember the exact number, but it could have been 75%, 80% of their revenue was generated, direct sold inventory, and then 20% was open market. And for us, it would've been the other way around, flipped around even less. Maybe 95% open market, 5% directive. Initially when we acquired it would've been a hundred percent open market, but that's also why it excite us because it's a premium inventory that doesn't get seen in the open market. Open market buyers don't see the bid requests coming from that website as much. So we're super happy, but we knew this was a high quality inventory, high quality website, and we knew that there was a very small chance that it was going to go poorly.Damian Fowler (20:20):Interesting. When you buy a property like that, you're actually buying an audience to a certain extent.Ji Kim (20:25):Yeah, absolutely.Damian Fowler (20:27):Do you think about audiences as discreet to the publications or do you see crossover?Ji Kim (20:34):Crossover? Yeah, lots of crossover.Damian Fowler (20:37):Yeah. Alright. So I guess the big question here is for other publishers looking to upgrade this strategy that we're talking about, especially in this very complex environment, which is something you clearly understand very deeply, what's one piece of advice that you might offer?Ji Kim (20:54):I think you have to think about realistically what you should go after, what opportunities you should go after. So many things that come up right now, I think the big thing is curated media. And on our end, a lot of the SSPs and DSPs are doing the work for us. They going out and curating our inventory for us, and that's fine. But if you were to go after that and trying to grow it, but you don't really have the resources, it's easy to just kind of see everybody, what everyone else is doing, like, oh, I want a piece of that too, but it's not going to yield the value. Same value if you don't have the right resources in place if you're not focused on that opportunity. So my advice would be to understand which opportunities realistically are you able to get and have the right resources who are going to be passionate about that. Take accountability. That's huge, the accountability part. And that's not something you can just kind of force people. You have to believe that this person that's taking on this project can be really passionate and sink their teeth into it. If you got that, then go after those things. But it's too hard to go after every single opportunity there is. Even if seemingly it seems like a low hanging fruit. Nothing is really that simple in this industry.Damian Fowler (22:15):That's for sure. So finally, we're going to wrap this up with some what we call hot seat questions. So what's one thing you're obsessed with figuring out right now?Ji Kim (22:27):How to yield more value? No, no, no. I'll give a better answer than that right now. For me, it's how to grow direct sales sustainably and scale it in a way that we don't get too bloated. Because through acquisitions, one of the most valuable things that I get is insight. I get to see under the hood of a lot of publishers, small to medium to large, how they operate, what is their strategy and direct sales. I've learned some of the big publishers do it extremely well. It's a well-oiled machine, it's not bloated. They generate a ton of revenue, but some have a huge cost, and that's what we were afraid of. And right now it's very hard to do. So you need the right sales team, you need the right operational guys, you need account representation, you need reporting guide and all this stuff. And right now I am trying to find a way to scale it, but without having massive costs, just kind of take over and then expect this to yield value in the next year or two. I want that line to kind of grow together. And that's not an easy thing to do, obviously. And I'm looking for the right resources. I'm looking to build relationships with agencies with limited guys, just hustle through it and offer them our inventory, charm them, whatever it may take. But yeah, that's what I'm currently obsessed.Damian Fowler (24:01):Okay. What's still missing in the ad tech stack that you wish someone would build?Ji Kim (24:07):I don't know if this would fall under their ad tech stack, but I think we could really benefit from a bit more standardization around, it could be reporting and creatives. Maybe I'm speaking out of line because I'm on the inventory side, so I don't know everything that goes on the buy side and the creative side. But what I see is that there's so many different creatives that just either break the page, the creative's broken, it's too heavy, it slows down the page, and it's hard to target those and remove those. It can come through so many different channels. So if there is a bit more standardization around what kind of creatives are acceptable, I'm sure there is some or a standard already, but it needs to be honed in a bit more maybe.Damian Fowler (25:00):What's one thing advertisers misunderstand about monetizing Publish it inventory today?Ji Kim (25:08):So I thought about this and something that it's more of my frustration around advertisers perspective. I understand it, but a bit more frustration because it's hard to create context around it, which is brand safety. I understand the brand side. I advertise side on why they wouldn't want to associate their brand with certain content, but brand safety is police by keyword list and it's very restrictive. And some of the,Damian Fowler (25:37):It's one toolJi Kim (25:38):And it's like, okay, and we have gaming sites that will, a lot of gaming, natural will talk about shooting, but some of the game developers won't want to associate with those articles. And it's like, hang on, hang on. Now you bet you guys also have games that are first person shooter or whatnot. You don't want to associate with those type of articles. There's a bit of a mismatch, and I think it's just hard to manage that. So they go with a broader approach and I get it, but I think it's just there needs to be more about understanding the context of certain articles. And it's like the word shooting can be anything, everything. Right?Damian Fowler (26:22):Yeah, I like that. I've been hearing more about a shift from brand safety to brand suitability, which brings in the concept of context. What's something unexpected you've learned from reader data or behavior recently?Ji Kim (26:39):So I wouldn't say it's recent, but it's something that's surprises me how the smallest change that I, from my perspective is like, is that really going to do anything? But at our scale, the numbers changed so drastically. Recently we were playing around with the video size because our outstream unit will float once the user are scrolling and the size of that unit. Obviously we want to give advertiser value, so we want to make it as big as possible. But then user experience wise, it could be very bothersome because as they're trying to read, there's a video playing. So we want to keep mindful of that. And we're constantly testing the size of that unit and we decreased by 10% and 10%. While it's significant, if you look at the actual size of the unit to the naked eye, you really wouldn't be able to tell what the difference is. But the CTR of that video unit changed drastically. It was cut in half, actually. And that's the thing is like, okay, users are really sensitive to these things. And to me it's not, maybe I'm looking at it too often, but that's always, that boggles my mind and it always catches me by surprise when I see the numbers is like, wow, I did not expect that. I did not expect users to behave this way.Damian Fowler (28:00):That's amazing. The details really matter.Ji Kim (28:02):Yeah, Big time. Damian Fowler (28:03):And that's it for this edition of The Current Podcast. We'll be back next week. The Current Podcast is produced by Molten Hart. A theme is by Love and Caliber, and our associate producer is Sydney Cairns. And remember,Ji Kim (28:21):I like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset.Damian Fowler (28:34):I'm Damian, and we'll see you next time.

In this episode of The Simple and Smart SEO Show, we're diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you're a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.Here's what you'll learn:How to drive traffic without depending on Google (hint: email + social!)Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROASThe smartest way to scale: sell more when people are already buying⏱️ Timestamps: 0:00 – Intro: The Google traffic trap 1:16 – Competing with Amazon (without losing your mind or margins) 3:20 – What is Search Impression Share & where to find it 4:33 – Profit-first ad budgeting: ACOS vs ROAS explained 10:31 – The truth about your prices (and why doubling them may save your business) 13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips 17:37 – Video SEO strategy for higher CTR 18:31 – Collection page tips from Bonobos

Myslíte si, že na budovanie značky potrebujete státisíce eur a tím kreatívcov z reklamy? Omyl. V tomto rozhovore zistíte, prečo sa do brandových kampaní oplatí investovať aj s menším rozpočtom a ako ich nastaviť tak, aby reálne prinášali výsledky. Odhaľujeme mýty o impresiách, CTR a "mŕtvych médiách", ukazujeme, prečo televízia stále funguje, a čo dnes (ešte lacno) dokáže Connected TV. Bonus? Praktické tipy, ako merať úspech značky aj bez drahých agentúr. Viac informácií nám poskytol Lukáš Bednár, marketingový konzultant s 18 ročnými skúsenosťami.https://www.ecommercebridge.sk/Preco-vam-nefunguje-brand00:00 Úvod02:38 Má zmysel v roku 2025 budovať značku? 05:42 Vie brand zvýšiť aj hodnotu značky? 08:19 Akým najčastejším ilúziám podliehajú ľudia pri vyhodnotení brandu? 14:08 Je cesta budovania značky aj náučný obsah? 17:01 Ako by mal vyzerať report za brandovú kampaň? 26:04 Vie brandová kampaň v určitých prípadoch prekonať výkonnostnú? 29:36 Dá sa rovnako cieliť pri oboch typov kampaní? 31:14 Ako si overiť úspešnosť kampane? 36:15 Kde sa oplatí najviac investovať v rámci brand kampaní? 40:14 A čo funguje v offline? 44:55 Ako sa donútiť začať investovať do brandových kampaní? 49:37 Zhrnutie50:36 ZáverEcommerce Bridge SK: https://www.ecommercebridge.sk/Ecommerce Bridge CZ: https://www.ecommercebridge.cz/Sledujte nás na sociálnych sieťach ⬇️LinkedIn:SK https://www.linkedin.com/company/ecommerce-bridge-slovensko/CZ https://www.linkedin.com/company/ecommerce-bridge-cesko/Facebook:SK https://www.facebook.com/ecommercebridgeslovenskoCZ https://www.facebook.com/EcommerceBridgeCeskoTwitter:SK https://twitter.com/ecommbridgeskCZ https://twitter.com/ecommbridgecz

This week on Chasin' The Racin' podcast, the CTR lads catch up on a busy 6 months of racing. BSB crack for Christian and Josh and an update on Joe after his EWC crash as well as looking at some of the topical news in the sport across BSB, WSBK and MotoGP. Dom is saving his TT crack for our TT review ep, so you have a few more weeks to wait for that one but trust us there is plenty to catch up on! Enjoy - CTR x   Powered by OMG Racing       Supported by JCT Truck and Trailer Rental and Lucky Day Competitions    Lucky Day are one of the biggest competition companies in the UK and have an amazing range of prizes up for grab every week! Check them out: https://www.luckydaycompetitions.com/     Episode sponsor: Oakmere Motorgroup. They are a motorcycle dealership specialising in Norton and CCM. Visit their site www.oakmeremotorgroup.co.uk or go inshore at Brook Garage, Prestbury, Macclesfield, SK10 4AL   If you're interested in sponsoring an episode of the podcast, please don't hesitate to get in touch via email to chasintheracin@outlook.com         ------------         We have a full range of merchandise as well as Alan Carter's and Ian Simpson's Autobiography's over on our website: https://chasintheracin.myshopify.com           CTR Patreon Page: https://patreon.com/MotorbikePod?utm_...           -------------           SOCIALS:         Instagram: @chasintheracinpod         Facebook: Chasin' The Racin' Podcast         X: @motorbikepod

Electric Ireland, Ireland's leading energy supplier and member of the AdNetZero Ireland community, has delivered a global first with its latest Smart Meter campaign. This is the first time a digital campaign has optimised the ad delivery and ad selection process to reduce carbon emissions, resulting in a 67% reduction in carbon emissions1 and a 31% increase in click-through rate (CTR). The digital campaign was delivered through a partnership between Electric Ireland, dentsu Ireland, Greenbids, the AI-powered media optimisation solutions, and SeenThis, the adaptive streaming technology agency, and was run via Google'sDisplay & Video 360 in late 2024. The campaign promoted Electric Ireland's Smart Meter plans through digital display advertising, highlighting the benefits of switching to these plans; a more sustainable campaign for a more sustainable energy plan. At the centre of this partnership is Electric Ireland's commitment to sustainability, driven by the goal to empower, enable and support customers and communities to achieve net zero carbon emissions by 2040. Electric Ireland took a deliberate step to align its advertising practices with its sustainability objectives - not just through the net-zero products and solutions it provides, but in how it communicates and connects with customers. With data transfer expected to grow annually due to digital advertising, Electric Ireland recognise the growing need to address media emissions in digital advertising. Electric Ireland looked beyond the traditional carbon calculators with this campaign, using the latest technology available to reduce carbon emissions, while maintaining strong performance outcomes. "Electric Ireland's mission is to lead Ireland towards a net-zero electric future, and that commitment extends to every aspect of our business, including our advertising," said Lisa Browne, Head of Marketing & Customer Insights at Electric Ireland. "As a member of the AdNetZero Ireland community, we are committed to reducing the carbon footprint of our advertising. This partnership with dentsu Ireland, SeenThis, and Greenbids is an exciting step forward, innovating how we deliver smart supports to our valued customers encouraging them to embrace more sustainable solutions." This industry first was achieved through a combination of: SeenThis's Adaptive Streaming Technology: This technology optimises ad delivery by streaming the ad rather than the traditional download method associated with display media. SeenThis also optimised the creatives to ensure they were high quality and would load quickly, reducing the ad file size while maintaining high specifications. Greenbids' AI-Driven Bidding Process: Greenbids' AI identifies the most sustainable ad delivery paths by considering factors such as location, device type, and network coverage of consumers in the vicinity. For example, the AI prioritises delivering ads to users connected to Wi-Fi over those using cellular data, minimising energy consumption. "At dentsu Ireland, we're committed to pioneering sustainable advertising solutions that deliver exceptional results for our clients." said David O'Riordan, Chief Performance Officer at Dentsu Ireland. "We went into this project with a very bold target of a 50% carbon reduction," said Guillaume Grimbert, CEO & Co-Founder at Greenbids. "An emissions cut of this scale had never been achieved in such a short time on a display campaign before, so we were aiming for the sky with this benchmark. Not only did we hit our target, but we also rocketed past it, demonstrating the ability of AI to solve problems that not long ago would have seemed impossible." "This collaboration proves that sustainability and performance can go hand in hand," said Hannah O'Neil, EMEA VP of Sales at SeenThis. "By combining Greenbids' AI-powered optimisation with our adaptive streaming technology, we've not only reduced carbon emissions but also delivered a faster, more engaging ad experience. These results set...

Las concordancias pueden parecer un tema muy simple, pero os explicamos con todo detalle cómo las vemos nosotros y como las usamos en nuestras campañas.0:00 Intro0:11 Miscelánea2:02 Nuestra Semana10:32 PPCCast+18:04 Noticias de la Semana28:40 Tema Principal58:44 Recomendaciones1:00:33 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/244-las-concordancias-en-2025PPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

Send us a textLearn the top 5 Amazon PPC mistakes that cause wasted ad spend and lost sales. Avoid common problems like turning off old campaigns, bad keyword choices, and poor CTR. This video shares simple strategies to help sellers run better-performing Amazon ads.Grab the free PPC guide and stop wasting money on your ads: https://bit.ly/3S5OIuB#AmazonPPC #AmazonAds #EcommerceMarketing #PPCMistakes #AmazonSellerTipsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Book a call and get real help fixing your Amazon ads, fast: https://bit.ly/44uHuaRWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYTimestamps00:00 - Are These Mistakes Costing You Sales?00:22 - Top 5 Amazon PPC Mistakes Overview00:28 - Mistake 1: Negating Good Keywords01:22 - Mistake 2: Not Adding Negations Regularly01:49 - Mistake 3: Turning Off Old Campaigns02:45 - Mistake 4: Limiting Budget Instead of Lowering Bids04:02 - Mistake 5: Ignoring CTR in PPC Strategy07:18 - Get a More Clickable Image with Our Help07:53 - How My Amazon Guy Helps Sellers Every Day----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Ross sits down with Kevin Indig, growth advisor and SEO strategist, to break down his groundbreaking UX study on Google's AI Overviews—and what it reveals about the fast-changing landscape of search. From disappearing clicks to trust-first decision-making, Kevin shares how the rise of AI is reshaping everything from user behavior to what actually drives conversions. They dig into why CTR is no longer the north star metric, how age and device impact search habits, and why today's SEO teams need to think far beyond blue links. Whether it's surfacing trust signals, building brand awareness across platforms, or adapting to zero-click journeys, this conversation is packed with practical takeaways for future-proofing your organic strategy. Plus: the rise of interactive content, the power of review mining, and why mediocre AI content won't cut it in 2025. Show Notes: 0:07 – Welcoming Kevin back and discussing the shift to AI Overview dominance 1:18 – Top 3 takeaways from Kevin's study 4:42 – Why younger users love AIOs—and older users don't trust them 5:37 – How brand strength is driving revenue despite declining CTRs 7:42 – Why results vary dramatically by industry (SaaS, e-comm, publishers) 9:20 – Mobile users scroll more—what that means for engagement 13:00 – Trust signals that matter: bylines, bios, disclosures & authority 16:14 – Riskier queries = higher skepticism. Assigning a “risk score” to search terms 19:18 – Why your SEO strategy must include Reddit, YouTube & non-Google channels 23:27 – New team structures: why SEOs must align with social, paid & brand 28:08 – Creating a brand health dashboard: tracking reach beyond Google 31:27 – Leveraging your existing customer base to create high-converting content 34:45 – How review mining and transcripts unlock real user needs 38:09 – AI-generated content: when it works, when it fails, and why “mediocre is invisible” 40:09 – Turning blog content into interactive tools for higher ROI and defensibility 43:34 – Mission statement generator: the surprising success story 46:43 – Final advice for SEOs in 2025: speed, adaptability, and user-first everything Show Links: Kevin's UX Study on Google's AI Overviews: [https://www.growth-memo.com/p/the-first-ever-ux-study-of-googles] Ramp's Mission Statement Generator: [https://www.ramp.com/mission-statement-generator](https://www.ramp.com/mission-statement-generator) Optiversal – Turning reviews into content: [https://www.optiversal.com](https://www.optiversal.com)Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Ele se especializou em copy e estratégia, ela se especializou em tráfego e se tornou o rosto do negócio. Juntos, eles já ajudaram mais de 3 mil alunos a faturarem de 2 a 3 mil por semana. Durante a trajetória de 4 anos no digital, esse casal desistiu no meio do caminho, mas quando voltaram, faturaram mais de R$1 milhão em somente 51 dias. Agora, eles vieram compartilhar um pouco do que sabem no Kiwicast.Eles são Drieli e Rafael Barão e conversaram com a gente sobre:- Como testar criativos e transformar a sua operação- Como validar um criativo que será campeão de vendas- Calcular o CTR pode mudar o rumo da suas vendas- Os padrões que convertem em uma estrutura de VSL- Como estruturar um suporte no WhatsApp diferenciadoE muito mais!Quer saber tudo o que a Drieli e o Rafael Barão disseram pra gente?Dá o play no Kiwicast de hoje.E conta pra gente nos comentários o maior insight que você tirou do episódio.Nosso Instagram é @Kiwify

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't. Spoiler ⚠️: don't use it for brand defense.We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns  this episode is for you.We'll see you in The PPC Den!

¿Te estás planteando expandirte a una nueva plataforma de PPC pero no sabes si es el momento adecuado? Descubre las claves para determinar cuándo tiene sentido abrir Google, Meta, TikTok o Amazon PPC para tus clientes. Aprende a distinguir entre las decisiones basadas en FOMO y las oportunidades reales, qué preguntas hacerte antes de dar el salto, y por qué dividir presupuestos puede ser contraproducente. Consejos prácticos para crecer estratégicamente sin comprometer los resultados de tus campañas actuales.0:00 Introducción al Episodio 2413:24 Abriendo Nuevas Plataformas6:20 Oportunidades Claras y FOMO10:27 Recursos y Presupuestos14:41 La Implicación del Media Buyer18:09 Cierre y Reflexiones FinalesURL Episodio: https://ppccast.com/podcast/241-cuando-y-como-abrir-una-nueva-plataforma-de-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

In this episode of Marketing Mindset, I'm joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands. Why hook rate and CTR don't always predict performanceHis exact reporting structure for tracking new customer growthA scrappy influencer hack that landed his brand in front of A-list celebritiesHow to iterate creative the right way (hint: it's not headline swaps) We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta's definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.

Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!!

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews but dodging every meaningful CTR question, it seems the only thing spinning faster than SERP layouts are the PR answers. Get the inside scoop on how ChatGPT gobbles up over 80% of AI search traffic (Google, take notes), why Meta's launching a CapCut rival to remix your socials, and how Reddit is scrambling to keep the bots at bay after AI sock puppets could sway opinions 3-6x better than humans. Meanwhile, Pinterest is charging ahead with AI content labeling so you can actually see—surprise!—real images again. Plus, political maneuvering has TikTok advertisers doing the Hokey Pokey while Meta rolls out shiny new ad options across Threads and more. Our hot take? If you thought getting a blue check was easy, wait until you see Blue Sky put the power of verification in the hands of users and newsrooms—finally, checkmarks that mean something! So, whether you're lamenting lost organic traffic, trying to dodge AI slop, or just want to keep your brand out of the spammy dog pile, grab your headphones and catch Erin, Duncan, and Jacob as they break it all down with wit, wisdom, and maybe one too many tinfoil hats. See you at the EDGE—don't be a piece of cyber driftwood! News from the EDGE: [00:03:03] Google hypes AI Overviews, refuses to answer CTR question [00:09:19] ChatGPT Leads AI Search Race While Google & Others Slip [00:15:28] U.S. Copyright Office Cites Legal Risk At Every Stage Of Generative AI  Social News from the EDGE: [00:20:11] Meta releases its CapCut rival Edits globally [00:22:45] Meta rolls out ads globally on Threads feed [00:26:15] Meta adds dynamic overlays to Advantage+ Catalog ads [00:29:12] A New Form of Verification on Bluesky [00:31:31] Cracking Down on Spammy Content on Facebook [00:36:44] Trump Says He May Extend TikTok Sell-off Deadline Once Again [00:40:26] Pinterest launches new tools to fight AI slop [00:42:44] Reddit Looks To Add Human Checks To Weed Out AI Profiles   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WAIKAY https://edgeofthewebradio.com/waikay   Thanks to our Social News Expert: Duncan Alney X: @firebelly LinkedIn: Duncan Alney Firebelly Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

A major evolution is reshaping search: Google's AI Overviews. Sitting at the top of search results and summarizing information using generative AI, these overviews are redefining what it means to “rank” in search—and who gets clicks.In this episode, we break down a pair of recent studies analyzing hundreds of thousands of AI Overviews and reveal how this change is already affecting both organic and paid search traffic. Whether you're a marketer, SEO professional, or business owner, understanding these shifts is crucial to staying relevant in 2025 and beyond.What You'll Learn in This Episode:

¿Te sientes ahogado en el océano infinito de información sobre PPC? Descubre cómo filtramos el ruido diario de novedades, noticias, hacks y cursos para mantenernos actualizados sin caer en la infoxicación. Estrategias prácticas para separar lo esencial de lo superfluo y seguir siendo un profesional al día sin que tu salud mental pague el precio.0:00 Intro0:08 Miscelánea2:04Nuestra Semana12:40 PPCCast+18:44 Noticias de la Semana30:41 Tema Principal56:25 Recomendaciones1:00:43 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/240-evitar-la-infoxicacion-en-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

Amazon Marketing Cloud (AMC) is the most powerful tool you're not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you're a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

In this episode, Dave shares some easy Amazon image hacks that can help you improve your click-through rates (CTR) and conversion rates. We'll talk about how important it is to show your packaging in your main images, how you can sneak in some keywords without alerting Amazon's ban hammer,  and how you can A/B test against your competition.    Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.  As an Amazon seller, you always have to be ahead of the competition. This means offering a better customer experience overall, but what does that look like in e-commerce?    This means better product imagery. Images are the only way for customers to truly know what they're getting and better images often means higher click-through rates and higher conversion rates.    How do you get better product images? Here's 7 easy ways you can make your product imagery better than your competition.  The Big Takeaways Include a keyword in your main image packaging and add your packaging to your main Amazon image. More items in the main gallery image convey better value. A/B test your product image against competitors using PickFu. Check Amazon brand analytics for the performance of keywords for your product. Regularly update product images to reflect trends. Do not fear Amazon's TOS when it comes to images. Review competitors' images in competitive categories. Sometimes, ugly images perform better than beautiful ones. Continuously refresh your images to avoid looking dated. Timestamps 00:00 - Introduction to Amazon Image Hacks 01:55 - Utilizing Packaging for Keywords 03:48 - Enhancing Product Images for Better Value 05:15 - A/B Testing Against Competitors 06:38 - Leveraging Amazon Brand Analytics 08:33 - Regularly Updating Product Images 09:59 - Pushing the Limits of Amazon's TOS 10:56 - Learning from Competitors' Successes And that's the 7 ways you can improve your images. If you have any questions, feel free to leave a comment below!  Thanks for listening and happy selling!   

Learn how leveraging Amazon's Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success. Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance. Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don't have access to advanced tools like Helium 10's Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability. In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Leveraging Amazon Data for Sales Growth 00:29 - Amazon Search Query Performance Strategy 06:45 - Optimizing Amazon Images for Increased Sales 08:01 - Impact of Listing Images on Conversion Rate 11:26 - Search Query Performance and Product Optimization 11:50 - Analyzing Amazon Data for Optimization 15:06 - Helium 10 Search Query Analyzer Tool 19:55 - Amazon Search Data Insights 23:19 - Maximizing Amazon Search Query Data 25:00 - Search Grid Performances 30:14 - Keyword Rankings and Sales Optimization 33:03 - Improving Sales Through Search Query Analysis 35:40 - The Power of Organic Ranking 38:51 - Enhancing Product Images for Sales

In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week's biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial.  They also explore new data around AI Overviews and how they're impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his established YouTube channel or grow a brand-new one from scratch. And something that I don't think has happened on the podcast yet, a baby chick joins the show live. Watch the full episode for fresh takes on search, side hustles, seasonal traffic strategies, and the evolving role of AI in how we discover and consume content. Links & Resources: Open AI buying Chrome - https://www.reuters.com/sustainability/boards-policy-regulation/google-contemplated-exclusive-gemini-ai-deals-with-android-makers-2025-04-22/ Google AI Overviews are hurting CTR - https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428  Google AI Overview Study: 90% Of B2B Buyers Click On Citations - https://www.searchenginejournal.com/google-ai-overview-study-90-of-b2b-buyers-click-on-citations/544505/  Cackle Hathery - https://www.cacklehatchery.com/ Word Finder - https://www.wordfinder.com/en/ Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Send us a textSome Amazon sellers scale fast, others stay stuck. It usually starts with how the product looks.CTR, PPC, and SEO all matter, but one change can make a big difference.Grab our free PPC guide and start spending smarter on Amazon ads:  https://bit.ly/4jGqaUO#AmazonSelling #ClickthroughRate #PPCforAmazon #MainImageTips #EcommerceGrowthWatch these on YouTube:What's Good, Bad, & The SEO/PPC Golden Ratio: https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHAre Amazon Main Image Hacks Breaking the Rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=10----------------------------------------------Find solutions with a one-on-one coaching session https://bit.ly/3YwtgCrSubmit your details and start improving your CTR https://bit.ly/4jXADvlTimestamps:00:00 - Starting with brand growth on Amazon00:15 - Why 66,000 US sellers are the target audience00:28 - Can your brand grow from $1M to $3M?00:33 - Main image fixes that double clicks01:10 - Example using Vaseline to explain image strategy02:00 - Using product-in-use photos and keywords02:45 - PPC and the golden keyword ratio explained03:25 - SEO checks: A+ content, alt text, and Spanish images03:50 - Traffic vs Conversion: Focus areas for growth04:30 - Other conversion issues: design, copy, catalog05:00 - Final thoughts + call to work with My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon is now cracking down on main image hacks that sellers use to boost CTR and sales.Learn how these changes impact your Amazon listings and what still works today.Get the free SEO Toolkit and start improving your Amazon rankings: https://bit.ly/3EFPhrY#AmazonSEO #MainImageHack #IncreaseCTR #AmazonListings #AmazonSalesWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Curious about our main image hack? Check it here: https://bit.ly/42J2qZeHaving trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:00 - Amazon Image Changes00:12 - What is the Main Image Hack?00:55 - How the Main Image Hack Worked Before01:45 - New Amazon Image Detection Updates02:45 - Why Main Images Are Being Suppressed03:35 - What Types of Main Images Are Still Safe04:30 - Examples of Suppressed and Allowed Images05:30 - Amazon Getting More Lax in Some Categories06:30 - What Sellers Should Do Now About Their Images----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

¿Quieres dar el salto de agencia a freelance en PPC? Albert comparte sus 16 aprendizajes clave tras año y medio de experiencia: desde no perder tu "por qué" inicial hasta gestionar clientes, evitar el micromanagement y elegir las herramientas adecuadas. Consejos prácticos y sinceros para no quemarte en el camino y disfrutar realmente las ventajas de ser tu propio jefe.URL Episodio: https://ppccast.com/podcast/238-aprendizajes-de-pasar-de-agencia-a-freelancePPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Struggling to integrate AI into your marketing strategy? AI SEO expert Prerak Mehta reveals how entrepreneurs can leverage artificial intelligence tools without fearing job replacement in this tactical episode of The Play Big Faster podcast.  Discover how Gemini connects with Google Keyword Planner to extract valuable data completely free, giving you an edge in the evolving SEO landscape. You'll learn: why AI complements rather than replaces human work, how to choose between leading AI platforms for your specific needs, and strategies for building topical authority that Google rewards. Perfect for business owners wanting an inbound lead generation system without hefty investments. Prerak shares insights from his custom GPT tools designed to help answer HARO queries, optimize page elements, and improve CTR rates. Listen now to transform your approach to AI and SEO marketing

Si vous gérez des campagnes Facebook Ads et que vous ne comprenez pas toujours pourquoi vos coûts explosent du jour au lendemain, cette vidéo est non seulement faite pour vous, mais elle est indispensable.On parle souvent de CPA, de CTR, d'audiences… mais est-ce qu'on maîtrise vraiment le système d'enchères de Meta ? Est-ce qu'on sait comment Meta évalue nos publicités avant même qu'elles soient diffusées ? Et surtout, est-ce qu'on sait lire et interpréter les 3 diagnostics de performance qui influencent directement notre coût par acquisition ?Dans cette vidéo, on vous explique :- Pourquoi Meta vous fait parfois payer plus, même quand vos publicités semblent bonnes,- Comment Meta décide silencieusement si votre publicité mérite d'être vue,- Et comment exploiter les diagnostics de qualité, d'interaction et de conversion pour reprendre le contrôle sur vos campagnes.C'est une masterclass de 10 minutes pour tous ceux qui veulent scaler sans brûler leur budget.
Si vous souhaitez comprendre ce que Meta attend de vos publicités et arrêter de piloter vos campagnes à l'aveugle, regardez cette vidéo. C'est littéralement ce que la majorité ignore… mais que les meilleurs optimisent systématiquement.

Send us a textMany sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting.Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg#AmazonConversion #AmazonListingTips #EcommerceSEO #AmazonOptimizationWatch these on YouTube:Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuyWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2----------------------------------------------Find solutions with a one-on-one coaching session http://bit.ly/3ZAVEohSubmit your details and start improving your CTR http://bit.ly/3Vb6b6QTimestamps:00:00 - What to check when CTR is good but conversion is low00:28 - Why friction matters more than anxiety on Amazon00:54 - Main image and Buy Box placement issues01:10 - The real role of customer avatars02:04 - Solving problems vs selling products02:35 - Do bullets matter for conversion?02:58 - Text is for robots, images are for people03:17 - When a $100 pizza cutter makes sense----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textUnderstanding the differences between Vendor Central and Seller Central can impact your Amazon business success. Learn how each platform works, which one gives you better control, and what's best for your brand.#AmazonSelling #VendorCentral #SellerCentralImprove your Amazon rankings with our SEO toolkit. Get it here: https://bit.ly/4hsEw9OWatch these videos on YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=1PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Fixing a PPC Click Problem00:02 - Client Has a 30% Conversion Rate but Only 1% Click Rate00:14 - First Strategy: Increase Traffic & Improve Main Image00:35 - Why a Dropping Conversion Rate Can Be a Good Sign00:58 - High Conversion Rate? Price Might Be the Main Reason01:15 - Bundles Didn't Work – Here's Why01:30 - Unoptimized Listing? These Fixes Can Boost Sales01:55 - PPC Sales Are Growing, But Organic Sales Are Stuck02:10 - The Client Isn't Using SEO or Design – Big Problem02:30 - Why Upselling SEO & Listing Optimization is Crucial02:50 - Winning the Client Over With a Free Optimization Offer03:10 - How to Lower ACOS & Scale Amazon Sales03:40 - Final Thoughts – Helping This Brand Grow-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.Today's focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.✅ TakeawaysLink Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.

Send us a textLearn how to improve your Amazon SEO and boost sales by increasing your click-through rate (CTR). Discover simple steps to optimize your main image, add strategic keywords, and improve search rankings. Steven Pope shares proven SEO strategies to help Amazon sellers drive clicks and conversions.Improve your Amazon rankings and sales. Get our FREE SEO Toolkit here: https://bit.ly/4c18Mas#AmazonSEO #CTRStrategy #AmazonSalesTips #AmazonListingOptimization #EcommerceTipsWatch these videos on YouTube:Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJARead the article here: https://myamazonguy.com/press/amazon-seo-in-2025/Timestamps00:00 - Why CTR is Crucial for Amazon SEO01:15 - How Main Images Impact CTR and Sales03:10 - Why Keywords in Main Images Improve Click-Through Rate04:50 - SEO Phases for New Product Launches06:30 - How to Adjust Titles for Better Search Rankings07:10 - The iCAP Method for Improving SEO and CTR08:25 - Using Amazon Brand Analytics to Track CTR Performance09:00 - How Adding Keywords to Main Images Increases Clicks10:15 - Why Testing Your Main Image Boosts Sales11:20 - Why Amazon Focuses on Recent Sales for Rankings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIs your Amazon PPC actually profitable? Many sellers focus too much on ACOS and ignore TACOS, CTR, and other key metrics. In this video, we break down how to properly analyze your PPC performance to optimize ad spend and drive real growth.Get our Amazon PPC Guide for better ad results: https://bit.ly/4iqIGjq#AmazonAds #PPCMarketing #AmazonFBA #EcommerceSelling #AmazonSEOWatch these videos on YouTube:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3----------------------------------------------Solve your toughest Amazon challenges. Book a free call today: http://bit.ly/3ZAVEohListing questions? We've got the answers you need: http://bit.ly/3B1LvHtTimestamps00:00 - Are You Wasting Money on Amazon Ads?00:19 - Key PPC Metrics You Need to Track00:46 - ACOS vs. TACOS – Which One Matters?02:50 - Why Click-Through Rate is More Important Than Impressions04:06 - The Worst Metric in Amazon PPC (And Why)05:50 - How Search Term Reports Help You Optimize Ads07:02 - Understanding Placement & Product Reports08:00 - The Truth About AI Ad Automation for PPC10:31 - Essential Rules for Running Amazon Ads Properly12:15 - The Right Way to Structure Amazon PPC Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Check out the video version here: https://youtu.be/0HPucaCMwrQIn this episode of Tube Talk, Travis and Dan tackle a variety of listener questions, focusing on monetization strategies, audience engagement, and the challenges of going full-time on YouTube. They discuss the intricacies of YouTube metrics, the importance of niche consistency, and how to navigate content creation with kids. The conversation also touches on the impact of viral videos on channel analytics and the significance of maintaining audience trust through transparency and thoughtful sponsorships.TakeawaysMonetization for music channels can be challenging due to copyright issues.YouTube metrics like CTR and AVD are important but not the only indicators of success.Finding a niche and being consistent is crucial for audience engagement.Engaging with your audience and understanding their expectations can lead to better content.Transparency with your audience about your main channel can have pros and cons.Sponsorships should align with your content and audience to maintain trust.Viral videos can skew analytics and affect future content performance.Improving voice and presentation skills can enhance viewer engagement.Managing your finances and understanding taxes is essential for full-time creators.Creating family-friendly content requires careful consideration of COPPA regulations.

Send us a textAmazon just made a massive change by releasing Search Query Performance and Search Catalog Performance reports through its API. For the first time, sellers can pull impressions, clicks, conversions, and more directly from Amazon's own data!Take control of your ad spend and maximize profits. Download our PPC guide: https://bit.ly/4kjFoA1#BreakingNews #AmazonSellers #AmazonFBA #EcommerceTips #AmazonUpdateWatch these videos On YouTube:What's a good CTR? https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=19What's a Good/Bad Conversion Rate? https://www.youtube.com/watch?v=G0782nWvdwM&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=18-------------------------------------------------Need help with your Amazon listing? Get expert help! Contact us here: https://bit.ly/4k0QIRKFeeling lost growing your Amazon business? Book a FREE coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Amazon Finally Helps Sellers!00:08 - New API Functions Released for Sellers00:17 - What Are Search Query & Search Catalog Reports?00:41 - How to Use Amazon Brand Analytics for Data01:07 - Breaking Down Impression Ownership01:34 - Why the ICAP Funnel Matters for Sellers02:07 - Amazon Finally Lets Sellers Pull Data!02:22 - How This Update Affects Tools Like Helium 10 & Cerebro03:02 - Why This Change Is Huge for Optimizing Your Listings03:24 - How to Use This Data for Real Optimization03:56 - Will Amazon Keep Giving Sellers More Data?04:13 - The Future of Amazon Data for Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session. Want to generate leads on with social media ads so easily it feels illegal? An 8-figure CEO's framework revealed! This 5-part strategy will transform how you approach lead generation using social media ads, focusing on human psychology instead of vanity metrics.KEY TAKEAWAYS:Stop chasing wrong metrics like CTR and engagementYour ad must attract right people AND push away wrong onesFocus on clarity before sellingAlgorithm learns from behavior, not just clicksWorks for high-ticket services, not just small purchasesWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.