Podcasts about ctr

Major bye #2 is here as coaches scramble for an acceptable option at the WFB or CTR positions. Will you be taking a player, or just running short this week?   Link to the NRL Fantasy Amateurs Discord: https://discord.gg/XraJe9vFzp Link to the NRL Fantasy Amateurs/FF Quant Trade Calculator: https://fantasytradecalc.com/  If you like the show, don't forget to check out our new ”Good Friends of the Show” exclusive member package, featuring members only discord channel, individual player analysis, tactical game theory content, and personalised team review and trade assistance. To join, visit https://www.patreon.com/cw/NRLFantasyAmateurs/membership and sign up for $5 per month to start receiving benefits.

Discover why brands cited in AI Overviews see 91% higher paid CTR and what Irish SMEs need to know about Answer Engine Optimisation in 2026. We break down the data behind declining click-through rates and the new benchmark for premium websites. BeaconSites City: Dublin Address: 77 Camden Street Lower Website: https://beaconsites.ie Phone: +353 1 234 6662 Email: info@beaconsites.com

Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwWe sit down with Jordi “Kwebbelkop” to trace how a teen posting Call Of Duty clips turned into a creator who studies CTR and retention like a sport and now runs YouTube as one department of a larger business. We also unpack his AI detour, the backlash that followed, and why he believes the real winners use AI to unlock new audiences rather than replace the human on camera. •the origin of “Kwebbelkop” and how an old gamertag became a career identity •how early Call Of Duty uploads evolved into tutorials, myth-busting, and viral growth •what his first viral video taught him about demand, packaging, and repeatable patterns •why watch time and click-through rate still drive YouTube distribution •how Skype and Discord creator groups accelerate learning when the feedback is real •the hidden cost of grinding daily uploads and why chaos eventually catches up •building systems that remove you as the bottleneck and make long-term planning possible •why he regrets skipping business strategy and risk assessment early on •his reboot plan for bigger, sponsor-funded videos and a slower upload cadence •the real timeline behind quitting, experimenting with AI, and launching Blue •how he evaluated AI backlash using subscriber loss, brand interest, and audience signals •why AI dubbing is his favourite “adds value” workflow for global channel growth •how health, therapy, and higher standards changed the way he leads and creates •his blunt advice for new creators: post first, then refine the system If you're listening to this and you're interested in having a little group of content creators, we have a free Discord. You can join. There'll be a link in the description and in the show notes. 

In this episode I go through my trade plans for the week, all the iro replacements in CTR and WFB, answer your YouTube questions, sort out looping and everything else heading into r13 of NRL Fantasy!#nrl #nrlfantasy #nrlfantasy2026 Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailAmazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings. In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The video also explains how Subscribe & Save fits into Amazon ranking by adding steady organic sales and helping support 180-day sales history.Book a call to turn outside traffic into Amazon sales: https://bit.ly/4jMZtxu#AmazonExternalTraffic #AmazonInfluencerMarketing #AmazonSubscribeAndSave #AmazonSEORanking #AmazonSellerTipsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 Best ways to send outside traffic to Amazon0:28 Why influencer traffic can help Amazon sales0:58 Affiliate marketing for Amazon sellers1:19 Building a social media presence for the brand1:55 Why brand awareness matters2:27 Direct-to-consumer strategy for Amazon brands3:10 Meta ads, TikTok ads, UGC, and branded Amazon search3:48 MAG Growth support for DTC marketing4:22 Does Subscribe & Save affect CTR and conversion rate?4:52 How Subscribe & Save affects Amazon ranking5:30 Organic sales and 180-day sales history6:05 Why recurring Subscribe & Save orders matter-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Can a Muslim earn money from YouTube without compromising their values? What happens when a creator with 1.5 million subscribers gets offered lakhs from a haram brand — and says no?In this new episode of The Growth Mindset Podcast, we sit down with Raghav Sharma — one of India's most respected YouTube creators and the founder of SuperTalks. Starting from absolute zero with no team, no budget, and no connections, Raghav built his way to 1.5 million subscribers through nearly a decade of hard work, failed experiments, and one non-negotiable principle — never compromise your values for money. He has hosted army veterans, doctors, spiritual leaders, and geopolitical experts, and today runs a full media operation with a team of 12 to 15 people. If you want to understand what it actually takes to build something real on YouTube in India, this is the conversation to watch. This episode was recorded in Hindi.Please Note: Scholars have differing opinions on the permissibility of earning through YouTube ad revenue, as certain ads may raise questions from an Islamic perspective. This is a debated matter. We encourage you to consult your local scholar for guidance. In sha Allah, we plan to dedicate a full episode to this topic in the future.Episode Breakdown:[00:00] — Introduction: Can You Really Earn from YouTube?[01:57] — Topic Overview: Growth, Monetization, and the Creator Journey[02:19] — MrBeast, Meaning vs Money — The Most Important Creator Lesson[05:23] — The 3 Second Hook Rule — Your Responsibility as a Creator[07:02] — How YouTube Monetization Actually Works[08:26] — How to Earn Money Before Monetization[08:57] — Seekho Platform — Hidden Opportunity for New Creators[11:48] — Instagram's Silent Scroll — Why Text on Reels Changes Everything[15:03] — TAM — Total Addressable Market Explained[23:55] — Every Creator is Replaceable — Honey Singh to Diljit[24:23] — Facebook — The Most Underrated Platform in India[29:25] — Follower Count is a Myth — What Brands Actually Look For[30:30] — Zero to 100K Subscribers — The Roadmap[39:03] — How Much Can a Creator with 10K Subscribers Earn?[47:04] — Raghav's Journey — From Failed Niches to 1.5 Million[50:46] — The Betting App Offer — He Was Offered ₹10 Lakhs and Said No[54:40] — When Should You Hire Your First Editor?[58:36] — Clarity Before Success — It Took 8 Years to Find His WHY[1:02:14] — What is Flow State and How Do You Get Into It?[1:08:20] — The Three Content Buckets — Trend, Sustainable, and Core[1:12:44] — YouTube Algorithm — Impressions, CTR, and Watch Time Explained[1:18:08] — Why the Thumbnail is the Most Important Thing You Will Make[1:22:33] — Is Content Creation Saturated? The Honest Answer[1:25:46] — The Biggest Mistake Creators Make — Personal Branding

Got it, Boss. The bad info from the first run is cleared out, and we are locked onto the clean slate. Based on the current data, Jackson Merrill's back injury while leaping at the wall to rob Shohei Ohtani's first-pitch home run on Wednesday night is driving massive search intent across the fantasy community right now. Here is your optimized, high-CTR metadata pack for today's episode. OUTPUT 1 — EPISODE TITLE First Cup Fantasy Baseball: May 21 – Panic on Jackson Merrill? + Rankings Movers OUTPUT 2 — EPISODE DESCRIPTION Jackson Merrill left Wednesday's game early with an apparent back injury after hitting the wall hard, leaving fantasy managers holding their breath. On this episode of First Cup Fantasy Baseball, Joe Bond reacts to the latest high-profile injury scares, breaks down the biggest rest-of-season ranking shifts, and delivers a lock for today's FanDuel Bet of the Day. News & Injuries Jackson Merrill gets testing done on his back following a collision at the wall, while Brandon Nimmo exits early after aggravating a lingering hamstring issue. Meanwhile, Edward Cabrera leaves his start due to a blister, J.P. Crawford takes reps at third base, and Chase Dollander faces a multi-week shutdown. Studs & Duds Shohei Ohtani, Juan Soto, and Randy Arozarena light up the box score while prospect arms Trey Yesavage and Shane Baz show why the hype is real. On the flip side, Aaron Judge, Elly De La Cruz, and Aaron Nola post empty lines for fantasy managers. Rankings Risers/Fallers Travis Bazzana and Carson Benge surge up the rest-of-season boards after tearing through opposing pitching. Conversely, slumping superstars Gunnar Henderson and Fernando Tatis Jr. experience a drop in the latest analytical rankings update. First Cup Fantasy Baseball drops every weekday around 9 AM ET on The F6P Hour. Use code F6PPODS for 15% off All Access at fantasysixpack.net — rankings, matchup tools, DFS and betting cheat sheets, and more. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With the first round of major bye rounds upon us, fantasy coaches scramble for options at the WFB and CTR positions as a (former?) fantasy gun returns from injury.   Link to the NRL Fantasy Amateurs Discord: https://discord.gg/XraJe9vFzp Link to the NRL Fantasy Amateurs/FF Quant Trade Calculator: https://fantasytradecalc.com/  If you like the show, don't forget to check out our new ”Good Friends of the Show” exclusive member package, featuring members only discord channel, individual player analysis, tactical game theory content, and personalised team review and trade assistance. To join, visit https://www.patreon.com/cw/NRLFantasyAmateurs/membership and sign up for $5 per month to start receiving benefits.

In this episode I go through the r12 team lists as we turn our heads to the bye period! Starting 13 only for R12,13,15,16,18,19! CTR and WFB is so hard so I focus on them also!#nrl #nrlfantasy #nrlfantasy2026 Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailFinding effective targets for Amazon advertising can be challenging for even seasoned sellers. This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsored products and amazon sponsored brands campaigns.Need help setting up Amazon ads the right way? Book a coaching call: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonSellers #AmazonAdvertising #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Finding Better Amazon Ad Targets01:03 - Setting Up a Sponsored Product Campaign01:32 - Why One Product Matters01:58 - Automatic Targeting and Bids03:05 - Automated Rules in Amazon Ads03:56 - Creating the Manual Campaign05:22 - Feeding Terms Into Ad Groups06:35 - CTR and Conversion Rate Filters07:08 - ROAS Filter and 30-Day Performance07:32 - Exact, Phrase, and Broad Campaigns08:16 - How the Keyword Funnel Works08:50 - Automating Amazon Keyword Research-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed dramatically. We discuss why traditional Facebook Ads tactics are becoming less effective, how Meta's algorithm and AI-driven optimisation now play a much bigger role, and what modern advertisers need to focus on instead.The conversation also covers common mistakes businesses make when scaling Meta ads, why many advertisers panic when performance fluctuates, and how to properly interpret Facebook Ads metrics like CTR, CPC, ROAS, CPA, and conversion data. We explore the shift away from manual media buying and towards simpler, more stable advertising strategies that allow Meta to optimise more effectively.If you run e-commerce ads, lead generation campaigns or paid social advertising for clients, this episode will help you better understand how Facebook advertising is evolving and what you need to change to stay profitable with Meta ads moving forward.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

La diferencia entre cliente que cree que sabe y cliente que no entiende: lo que les explicas y lo que les sacasHablar con clientes parece la parte fácil del trabajo, pero es donde se decide casi todo. Qué métricas les pasas, cómo se las traduces y qué información les exprimes (CRM incluido) marca la diferencia entre campañas que escalan y campañas que se quedan a medias. Hoy desgranamos cómo lo hacemos nosotros: qué decir, qué callar y qué pedir siempre.En este episodio aprenderás:

Send us Fan MailAmazon shoppers decide fast, and one weak product image can cost sellers the click before their listing gets a chance. In this video, we break down Amazon main image optimization, why shoppers look at product photos before reading the title, and how small image changes can improve click-through rate in Amazon search results and Sponsored Ads. You'll see real Amazon listing examples, CTR checks, bullet point mistakes to avoid, A+ Content SEO tips, and product photo best practices so sellers can spot what may be hurting their Amazon listing and fix the images, copy, and content that matter most.#AmazonSeller #AmazonFBA #AmazonListing #AmazonSEO #AmazonCTRGet help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Main Images Get the First Click00:31 - Main Image Hack for Better Product Photos01:18 - Using Empty Space in Product Images01:43 - Adding Top Keywords Through Packaging02:24 - Product Examples With Keyword Packaging03:08 - Text Is for Robots, Pictures Are for People03:45 - Click Through Rate Goals for Amazon Listings04:18 - A+ Content and Crawlable Text04:41 - Bullet Point Rules for Amazon Sellers06:08 - Where to Find CTR and Conversion Data07:27 - Specs, Infographics, and Lifestyle Images08:58 - Amazon Main Image Text Rules-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon PPC impressions no clicks often means the main image, CTR, keyword targeting, or ad placement needs a closer review. This video explains Amazon main image A/B testing, Manage Your Experiments, PPC relevance, bid placement, CPC, ACoS, and TACOS goals for new product launches. Amazon sellers can use these steps to check low traffic, weak clicks, launch pricing, category search volume, and early sales targets before wasting ad spend.Stop guessing why Amazon PPC gets impressions but no clicks, get a real account review before more ad spend turns into dead traffic: https://bit.ly/4jMZtxu#AmazonPPC #AmazonFBA #AmazonAds #AmazonSeller #amazonctr Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon PPC Impressions But No Clicks01:01 - Main Image Test and Relevant Targeting01:18 - Amazon Manage Your Experiments for A/B Testing02:03 - Low Search Volume and New Listing Limits02:38 - Bid Placement and Top of Search Adjustments03:04 - Monthly PPC Spend, CPC, ACoS, and TACOS04:00 - First Product Launch Without Vine Reviews-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

We decided to dedicate an episode of CTR to get the opinions of some of the educated fans to talk about the entertainment business, as well as different thoughts on what leads them to spending their entertainment dollars. Enjoy!Crazy Train RadioFacebook: facebook.com/realctradioInstagram: @crazytrainradioX/Twitter: @realctradioBlueSky: @crazytrainradio.bsky.socialWebsite: crazytrainradio.usYouTube: youtube.com/crazytrainradio

In this week's episode I recap all three California races from last weekend, Lodi, CTR at Chico and AFT at Chico. I drop the Stat of the Week plus talk about upcoming races and more.

Watch the YouTube version of this episode HEREThis episode gives you a clear, practical picture of how law firm SEO is changing right now so you can make smarter, more informed decisions about where to invest your time and money. Tyson sits down with Vaidas and Travis from RiseUp to unpack Google's latest updates, how AI content is being treated, and what actually moves the needle for firms that want cases instead of vanity rankings.You'll hear how Google is cracking down on scaled, low‑value AI content while rewarding original, human‑edited pages that deliver real information gain, and what that means for your current content library. The guys explain why “set it and forget it” SEO is dead, why they are going back to update a significant chunk of old content for long‑time clients, and how often you really need to revisit key pages. They also share a cautionary story about a firm that dumped 100 AI‑generated pages on their site and watched traffic drop by about 80% in two weeks, giving you a real‑world example of what not to do.Beyond Google's core update, you'll get a better understanding of where LLMs and search engines are actually looking: robust attorney bios, detailed case results, local signals, Yelp profiles, and consistent social content. That context helps you see SEO less as “just my website” and more as an ecosystem you can deliberately shape, instead of leaving it to chance.The episode also dives into PPC, showing how Google's own “smart” recommendations can tank your click‑through rate and why pay‑per‑click only works when you know your cost per click, conversion rate, and case value. By the end, you'll have a much clearer lens for deciding whether to put dollars into SEO, PPC, or cleaning up your broader online presence, and you'll know which questions to ask any marketing vendor before you sign the next contract.Episode Highlights00:00 – What's going on with the latest Google algorithm updates and how they impact law firm SEO.02:00 – Why “set it and forget it” content strategies are failing and how often you should update pages.04:00 – The firm that added 100 AI‑written pages and lost 80% of its traffic in two weeks.07:30 – How stats, FAQs, robust bios, case results, Yelp, and social posts feed Google and LLMs.10:00 – Tyson's CTR drop after following Google's “smart” ad recommendations and what to learn from it.15:45 – Travis's deck‑of‑cards analogy for PPC budgets and what “too little” spend really looks like.26:12 – Why most firms don't truly know their numbers and how that leads to bad SEO and ad investment decisionsConnect with RizeUp Media:Website Instagram Facebook Linkedin YoutubeResources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

264 | Jakob Schell ist das Marketing-Brain hinter Deutschlands größten Newslettern. Wie macht man heute gutes Online Marketing?Hier geht's zu Jakobs neuem Kurs: https://noble-advertising.com/digitaleoptimistenPartner dieser Folge:ebay.comPrüft, wie Live-Commerce euer Business voranbringen kann. Keine Verkaufsprovision für neue Live-Seller in den ersten 6 Monaten. Mehr Infos: ebay.de/startliveClockodoBesseres Time-Tracking jetzt besonders günstig: https://www.clockodo.com/de/optimisten/Mach das 1-minütige Quiz und finde eine Geschäftsidee, die zu dir passt: digitaleoptimisten.de/quiz.Kapitel(00:00) Intro(02:24) – Was Alex falsch gemacht hat (07:08) – Sind Meta Ads in 2026 noch relevant? (17:55) – Der Köder muss dem Fisch schmecken, nicht dem Angler - Storytelling(26:43) – Wann starte ich mit Ads und wie viel Budget brauche ich?(47:42) – Creatives, AI und der Texteck eines Performance Marketers(57:30) – Jakobs neuer Marketing Kurs(62:19) Jakobs beste GeschäftsideeSo erreichst du uns:Sprachnachricht senden: https://www.speakpipe.com/digitaleoptimistenEmail schreiben: alexander@digitaleoptimisten.deLearningsVielfältige Creatives statt Meme-OnlyMemes alleine ziehen nicht die konvertierende Zielgruppe an; Ads brauchen inhaltliche Vielfalt und unterschiedliche Angles, um verschiedene Demografien zu erreichen. Die Fallstudie zeigt, dass Memes zwar gute Klicks bringen, die Conversion-Rate aber oft niedrig bleibt, weshalb Vielfalt der Hebel für Wachstum ist. Ohne unterschiedliche Formate bleibt der Zugang zu größeren Zielgruppen blocked.Ads als LernwerkzeugAds sind kein Wunderhebel; erst Zielgruppe, Pain Points und Product-Mitage-Fit klären, bevor breite Kampagnen starten. Sie können früh als Research genutzt werden, um Feedback aus der Masse zu bekommen und das Produkt entsprechend anzupassen. So ergibt sich eine klare Grundlage für weitere Marketing-Schritte.Primäre Metriken zuerst beachtenPrimäre Metriken wie Kosten pro Kauf, Kosten pro Sign-Up, Anzahl der Sign-Ups, Ad-Spend und Frequenz geben den wichtigsten Aufschluss, ob eine Kampagne läuft. Sekundäre Metriken wie CTR, CPM oder Hook- und Hold-Rates liefern Kontext, sollten aber nicht den Ausschlag geben. Fortlaufend prüfen, ob eine Creative eine hohe Hook-Rate hat, ohne ausreichende Klickrate – dann ist der Call to Action zu prüfen.Authentische Kommunikation und Tribe findenDie Werbung sollte den Menschen hinter dem Bildschirm helfen und nicht egozentrisch wirken; Founders Generated Content stärkt Authentizität. Die Storytelling-Analogie Obi-Wan Kenobi statt Luke Skywalker verdeutlicht, dass der Helfer-bzw. Begleiter-Charakter besser ankommt als die bloße Selbstdarstellung. Daraus folgt eine Marketing-Strategie, die auf Zielgruppen-Bedürfnisse fokussiert und Inhalte entsprechend authentisch vermittelt.Budget-Planung und ROI-DefinitionDie Budgetplanung basiert auf einer ROI-Definition: Break-even-ROAS festlegen und die nötigen Käufe pro Woche bestimmen, damit Ads Sinn machen. Beispiel: 20 Euro pro Kauf bei 200 Euro Ads-Budget pro Woche ergibt rund 10 Käufe pro Woche. Zusätzlich gilt: Die Lernphase endet typischerweise bei etwa 50 Events pro Woche; davor nicht mehr Budget blind hineinballern, sondern gezielt lernen und skalen.KeywordsMeta AdsFacebook AdsInstagram AdsConversion-RateROASwie starte ich Meta Ads als Einsteigerzielgruppe definieren Facebook Werbunglandingpage conversion rate erhöhenpixel tracking Facebook einrichten AnleitungCreativesUser Generated ContentHookAd-Testing

Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of ad tech. Insights on AI adoption, training gaps, and what skills will remain human. Takeaways AI Digital is an AI-native media consultancy built on machine learning and now evolving with generative AI and LLMs. The company offers managed services, smart supply curation, and AI Labs for client transformation and training. Elevate, their platform, provides end-to-end campaign management, including research, planning, reporting, and MMM insights. True AI-powered supply path optimization should be predictive and real-time, not just based on historical data. The industry is shifting from metric-based optimization (CPM, CTR) to value-based, outcome-driven AI bidding. AI-driven ad curation is evolving toward dynamic, real-time inventory optimization rather than static deal packaging. LLMs improve contextual targeting by understanding semantics, not just categories or keywords. Companies are underinvesting in AI training and tool adoption, limiting their ability to fully benefit from AI. Human skills like intuition, taste, empathy, and authenticity remain irreplaceable in an AI-driven world. Chapters 00:00 Introduction & Guest Overview 00:28 What is AI Digital? 01:21 Core Services: Managed Service, Smart Supply & AI Labs 02:07 Inside Elevate: AI-Powered Media Intelligence Platform 03:00 Target Customers & Market Positioning 03:41 How Elevate Works: Research, Planning & Reporting 05:26 AI in Supply Path Optimization (SPO) 06:40 Reactive vs Predictive AI in Programmatic Supply 08:25 AI Optimization: Metrics vs Outcomes 09:26 Value-Based AI Bidding Explained 10:14 AI in Ad Curation & Programmatic Future 11:20 Dynamic Curation & Real-Time Inventory Optimization 11:58 Contextual AI & Semantic Targeting with LLMs 13:31 Client Reactions to AI: Fear vs Adoption 13:58 AI Training & Talent Gaps in Organizations 14:27 Will AI Replace Jobs? Skills That Still Matter 15:09 Human Advantages: Intuition, Taste & Empathy 16:51 Lightning Round: Competitive Edge & Challenges 17:46 Fun Question: If AI Digital Were an Animal Learn more about your ad choices. Visit megaphone.fm/adchoices

DM ME "AUDIT" at instagram.com/jenniferjadealvarez to get an audit on your marketing strategy to learn what is costing you money and time!GRAB YOUR FREE FREEDOM CALCULATOR™ https://jenniferjadealvarez.myflodesk.com/freedom-calculatorThe #1 tool to help you plan to work less BTC and into Salon CEOGet 20 hours back in your life and career and scale back from working BTC and step into becoming a Salon CEO to build a well-oiled machine without you!GRAB THE FREEBIE META Ads CHEAT SHEET FOR SALONS Struggling with Facebook and Instagram ads that don't deliver? In this episode, Meagan Buggey, CEO of Meagan and Company, reveals how salons can effectively harness meta advertising to attract loyal clients, avoid common pitfalls, and measure success with the right KPIs. Whether you're new to ads or looking to refine your strategy, Meagan shares practical insights designed to boost your ROI in 2023 and beyond.In this episode:Common misconceptions and fears around meta ads in the salon industryThe importance of strategy over spending blindly on adsHow to effectively integrate meta ads into a holistic marketing ecosystemThe role of quick lead contact and automation systemsKey metrics to track: CTR, cost per acquisition, frequency, and quality of leadsThe new updates in Meta's algorithms and creative best practicesHow lifetime client value influences advertising decisionsBoosting posts vs. creating detailed ads in Ads ManagerThe impact of creative fatigue and how to manage ad variationsMeagan's upcoming book, This Is Why Your Ads Suck, and exclusive early access offersThis Is Why Your Ads Suck - Meagan Buggey (Upcoming Book — check for release links)Meagan and CompanyMeagan Buggey's InstagramFree Med Spa TrainingInstagramWebsiteLinkedInEarly access to Meagan's book and exclusive ads checklist via InstagramFree training sessions tailored for med spas and salonsFocus on client lifetime value rather than quick conversionsUse automation tools while maintaining authentic client interactionsManage ad fatigue by refreshing creatives around four-month markEmphasize targeting quality leads over volume for sustained growthTimestamps:00:00 - Why salon ads often fail and how strategy is the real issue01:26 - Meagan Buggey's journey: From analytics to ad marketing success04:24 - Debunking fears: Why spending money on ads isn't the problem05:52 - Why your salon's visibility depends on strategic ad placement06:46 - The importance of holistic marketing strategies with meta ads07:14 - How quick lead contact boosts conversion rates08:45 - Why creative variety and testing matter with Meta updates12:31 - The crucial role of system automation and humanized messaging13:56 - What metrics truly predict ad success: focusing on cost per acquisition16:22 - The difference between boosting and managing full-scale ad campaigns17:07 - The power of lifetime value over immediate metrics19:18 - Why adding value beats discounts—long-term customer loyalty strategies22:29 - How Meta's recent updates aim to optimize ad performance24:15 - Crafting creative variations for optimal engagement27:12 - The significance of targeting and ad placement for brick-and-mortar salons30:59 - The most important KPIs for salon ads and how to interpret them36:52 - Managing ad fatigue and maximizing creative longevity42:22 - Meagan's upcoming book launch, early access, and free resources44:02 - Connect with Meagan Buggey for personalized ad strategies and trainingResources & Links:Connect with Meagan Buggey:Special Offers:Additional Notes:Stay ahead in the beauty industry by implementing these data-driven ad strategies. Megan's expertise provides a clear roadmap for salons looking to thrive with Facebook and Instagram advertising in 2023.

Shear sensitivity is the silent challenge behind many advanced biomanufacturing modalities. Orbital-shaken bioreactors—often underestimated—may be a key enabler your CMC development is missing.Tibor Anderlei, CSO at Kühner Shaker, joined David Brühlmann on the Smart Biotech Scientist Podcast to unpack the hidden physics behind bioprocess reproducibility and next-generation shaking technology. He has seen firsthand how overlooking fundamental parameters can derail scale-up and delay development timelines. In his role, Tibor is responsible for the customer interface—spanning sales, service, support, GMP topics, troubleshooting, marketing, and applied technology—with a focus on orbital shaking technology and small-scale cultivation support.Topics discussed:The importance of measuring oxygen transfer rate (OTR) and carbon dioxide transfer rate (CTR) for reproducible bioprocesses—why DO is not sufficient (02:55)Real-time process analytical technology (PAT) for small-scale bioreactors, including microtiter plates and shake flasks (06:47)Pre-culture reproducibility: transferring at the right OTR and its impact on main cultures (07:56)Price sensitivity and scale-up challenges in cultivated meat—implications for media and equipment selection (10:36)Expansion of shaking technology to fields such as mixing, storage, and thawing, including applications in liquid crystal production (12:10)Leadership lessons from competing with bigger players: how smaller companies stay innovative, agile, and close to their customers (14:20)The significance of strong business partner relationships and trusting gut feeling in decision-making (16:32)Key advice for smart biotech scientists: careful definition of screening conditions and the use of online measurement tools at small scale (18:09)Accessible resources for mastering shaken bioreactor techniques, including webinars and direct contact with Tibor Anderlei (19:38)Smart insight:Treat small-scale shaken systems as real bioreactors and define screening conditions carefully from the start. Using online measurement tools even at early stages provides critical visibility and helps ensure that results are reproducible and scalable.Building a robust scale-up strategy requires looking at the process from multiple angles—regulatory, digital, and operational. Listen to those previous episodes:Episode 03 - 04: How to Master Biotech Scale-up Without Guesswork with Leonardo SibilioEpisode 25 - 26: 9 Critical Steps for a Seamless Transition to Large-Scale ProductionEpisode 231-232: From IND to BLA: The Biologics CMC Decisions That Determine Regulatory Success with Henri KornmannEpisode 233-234: Why Most Bioprocess Automation Projects Fail with Anthony CatacchioEpisode 237-238: High-Throughput Microbial Screening with Sebastian BlumConnect with Tibor Anderlei:LinkedIn: www.linkedin.com/in/tibor-anderlei-66342411/Kühner Shaker website: www.kuhner.comShaking Technology Forum: www.shakingtechnology.comSupport the show

======================== OUTPUT A: YOUTUBE SEO PACKAGE 1. TARGETED KEYWORDS & MARKET DEMAND Keyword Market Demand Primary: Pinterest marketing for beginners High Secondary: how to make money on Pinterest 2026 High make money with Pinterest network marketing Medium Pinterest SEO strategy for beginners High Pinterest business account setup Medium Pinterest traffic for direct sales Medium 2. CURRENT TITLE How Beginners Are Making Money With Pinterest in 2026 3. SUGGESTED SEO TITLES Title 1 — Transformation Formula Pinterest Marketing for Beginners: From Zero to Sales in 90 Days Title 2 — Authority/List Formula Pinterest for Beginners: 5 Ways to Get Traffic & Make Sales in 2026 Title 3 — Pattern Interrupt Formula Pinterest Isn't Dead — It's How Beginners Are Making Money in 2026 4.

Send us Fan MailLa mayoría de los empresarios miden su negocio con el número equivocado. Obsesionados con ventas, ventas, ventas, pero sin entender qué las causó. Es como ver solo el marcador de un partido sin saber cómo jugó el equipo. Hoy te explico por qué las ventas son un lagging indicator que ya no puedes controlar, y cuáles son los leading indicators que SÍ puedes mover hoy para vender más mañana."Las ventas no son algo que controlas directamente. Son el resultado de un sistema, de un proceso. Son algo que emerge cuando mueves las palancas correctas." – Oso TravaQué puedes aprender hoy:Por qué solo medir ventas es como manejar viendo el espejo retrovisorLa diferencia brutal entre lagging indicators (ya pasó) vs. leading indicators (lo puedes cambiar)Cómo descomponer cualquier negocio en un embudo de ventas medibleCPM y CTR: las métricas que todo empresario debe entender (aunque no vendas online)Por qué vender es ciencia, no arte (y cómo medirlo todo)Únete a Crack Summit 2026 - 6 y 7 de Mayo: https://cracksummit.com

Send us Fan MailYour email marketing is talking to customers every month, but do you actually know what it's saying in the data? We sit down with Jocelyn from the Mailchimp Academy team to decode the metrics that separate a “we sent it” newsletter from an email program that steadily builds brand awareness, website traffic, and revenue for contractors and home service companies.We dig into open rate (OR) and what really drives it: subject lines, timing, relevance, localization, and even the new reality of inbox AI summaries that can preview your message before anyone clicks. Then we move to click-through rate (CTR) and why it's often the missing link. If your email has nothing compelling to click, your CTR will tell on you. We share practical CTA ideas that speak to real homeowner problems, plus simple A/B testing strategies to improve results without changing everything at once.Finally, we talk ROI and attribution, because the customer journey is rarely clean. A customer might click from an email to your website, read an article, and call later, so your team has to connect those dots to understand what's actually working. We also cover list growth rate, segmentation, personalization, and using send time optimization so your cadence stays calm, consistent, and intentional.If you want better email marketing performance without wasting budget, listen now, share this with a contractor friend, and subscribe. After you listen, will you commit to tracking OR, CTR, and ROI for your next send and tell us which one you're fixing first?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Полгода назад я жёг сотни долларов на вайб-кодинг и был уверен, что инвестирую время в будущее: вот сейчас разберусь, и когда технологии дошлифуют, буду впереди остальных. Оказалось — не нужен ни мой опыт, ни набитая рука. Технологии за полгода ушли так далеко, что я за один вечер в Claude Code переделал весь проект Ветка https://vetka.dnative.ru/, настроил интеграции, подключил GitHub и сервер, проверил безопасность. То, что раньше занимало недели мучений.В эпизоде разбираю, почему курсы по вайб-кодингу — это SMM-курсы 2016 года, когда людям объясняли, что такое CTR и как нажать кнопку «создать объявление». Программисту они не нужны, непрограммист всё равно не разберётся в тонкостях, а всё полезное гуглится за вечер. Главное знание, которое реально стоит держать в голове, я проговариваю отдельно — оно про безопасность.И финальная часть — про то, о чём вайб-кодеры не думают: сделать проект это стартовая точка, а не финиш. За сутки после запуска Ветки ко мне пришло 1300 человек и 0 рублей потраченного бюджета — потому что есть аудитория. У тех, кто пишет мне «давай партнёрство, 30% с клиентов» и показывает очередной трекер привычек, этого нет. Рынок России в этом смысле становится похож на американский: трафик дорогой, инструментов внимания всё меньше, и балом правит тот, у кого есть аудитория. Не тот, кто быстрее всех сгенерил MVP.

Most marketers glance at their click data and move on. But Jay Schwedelson and Daniel Murray think that's a massive missed opportunity hiding in plain sight. This Bathroom Break gets into the underrated power of click-through segmentation, bot inflation you probably don't know you have, and why your unsubscribe link might be quietly wrecking your metrics. Oh, and Jay gave up caffeine seven weeks ago. Chamomile tea era, officially.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:00) Why your click data is worth way more than you're treating it(04:00) How to build retargeting audiences from email clicks for almost nothing(06:45) The two or three in the morning trick that reveals your real click-through rate(07:40) Using an invisible link above the fold to catch bot clicks before they skew your data(08:26) The surprisingly common mistake of counting unsubscribe clicks in your CTR(08:45) Why filtering clicks by ICP before retargeting makes everything sharperㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Send us Fan MailMarketing vendors love acronyms because they sound precise, but they can also hide the only question that matters: did this effort create profitable revenue? Recording from an airport, I break down the alphabet soup in plain English so contractors can read marketing reports with confidence and push back when numbers do not connect to real jobs.We start with ROAS (return on ad spend) and why I prefer looking at it across your full marketing mix, not as isolated channel “wins.” Then we dig into KPIs that actually move the needle in HVAC marketing, plumbing marketing, and home service growth: CPL (cost per lead), conversion rate, calls booked, and revenue generated. I also talk about the operational side of performance, because a weak booking rate at the CSR desk can make any marketing campaign look expensive.From there we hit the big platforms and levers: PPC (pay-per-click) as the fast but costly faucet, Google Business Profile optimization as a local game-changer, and LTV (customer lifetime value) as the mindset shift that turns retention and maintenance plans into your best “marketing.” We also cover CTR (click-through rate) benchmarks without comparing apples to oranges, plus SEO and why search engine optimization still matters even as AI starts changing how customers find help.If you want clearer attribution, better questions for your agency, and marketing metrics that tie back to booked calls and profit, hit play. Subscribe, share this with a contractor friend, and leave a review with the acronym you want me to translate next.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

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brianturnershow.com, eastvillageradio.comPull yourself up to the First Avenue booth on Wednesday, April 8th at 5pm during Brian Turner's 4-6pm show as he welcomes local musical mensches Marija Kovačević & Rob Mayson for a live session at EVR's studio. Respectively armed with broken violins and a mic'd squawking drumstool, the duo will explore the ritualistic, improvisational worlds of sonic decay with raw, acoustic-based, and quite physical presentation amidst the live environs of the East Village itself. Serbian-born Kovačević has travelled the world conducting her minimalistic broken violin performances in numerous locales, Mayson has been in assorted musical units both in Australia and the USA, and is a stalwart of the live local music scene with his productions at Abasement and Stereo Mandrax. He is also the host of EVR's Wednesday weekly Vocoder Radio.THE JAX - The Jax Are Back - 7" (Baddog, 1973 - reissue soon on HoZac)THE GARBAGE AND THE FLOWERS - Catnip - 7" (Twisted Village, 1992)RECORD SHOP OWNER QUIZZES GEN Z EMPLOYEESTOUGHSKINS - Oingo Boingo Ain't Oi! - Rumble Stilts Skin (RFL, 2017)PLATINUM NEEDLEZ - Telford (Demo, 1979) - V/A:  Promises,Promises-Borders & Mid-Wales Punk/Post-Punk 1979-83  (CTR, 2025)BRAINWASH VICTIMS - Innocent Children - s/t (cs, Unlawful Assembly, 2026)ORCUTT SHELLEY MILLER + DAVID YOW - Hot Head - 7" (Silver Current, 2026)DJ TECHNICS - My Crew My Dogs - Baltimore Breakbeat Records Discography (Baltimore Breakbeats, 2026)NATIONAL PHOTO COMMITTEE - Foam the Field - Red Hot Photo Committee (Ever/Never, 2026)LEROY THE POET - Punching From the Other Side - 7" (Shuga, 2026)MIKAN MUKKU -  ちんダン - 7" (Goku 1986)ALVARIUS B - Rock N Roll - Malarial Dream (Abduction, 2026)ÖZCAN SARAÇ - RA - OS ZA CR AA NC (Evel, 2026)WUKIR SURYADI - Perang Bathin - T I T I R (BC, 2026)KATZ MULK - Childish Mirrors - All the Mess (Futura Resistenza, 2026)MARIJA KOVAČEVIĆ & ROB MAYSON - Live Broken Violin/Drum Stool Improvisation at EVRINTERVIEWIANCU DUMITRESCU - Libelocus (Alpha) - Libelocus-(alpha), Libelocus-(beta), Libelocus-(gamma) (Art Into Life, 2026)EMBRYO - Spain Yes, Franco Finished - Bremen 1971 (Garden of Delights, 2003)

Mejora tu CTR x10 y sal primero en GoogleAnaliza tu web: https://analizador.topCurso IA Principiantes: https://cursoiaprincipiantes.com/La importancia del faviconSale en Google con forma de círculo pero lo subes cuadradoDestacaIdentificaMarcaConfianzaMejora CTRWordPress: Ajustes - Icono del sitioPNG - Fondo transparente - Llamativo - Rojo - Flecha - 500x500pxhttps://borjagiron.com/canvaComprobar que salga en pestaña Chrome al momento (Recarga con F5 o con botón de cargar página)Comprobar tras 7 días que salga en GoogleSientes que estás perdiendo una oportunidad con la IA pero no sabes por dónde empezar y te agobia tanta información.Este es justo el curso que necesitas para sacarle todo el partido a la IA desde cero y paso a paso. Deja de vivir en el pasado y empieza a valorar tu tiempo.https://cursoiaprincipiantes.com/Conviértete en un supporter de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube I've built hundreds of funnels. I've spent millions on ads. This one converts better than all of them. $282,000 in monthly revenue on $10,000 ad spend. 28.2X ROAS. From cold strangers clicking ads to closed $6,000 deals. This is a complete breakdown of the 5-engine system that produces these results with real client numbers, real metrics, and nothing held back. The 5 Engines:  → Engine 1: The Offer Engine — how we positioned a $6K offer to feel like a no-brainer → Engine 2: The Ad Engine — $10K/month spend, 1.9% CTR, $4.80 CPC, 2,080 visitors → Engine 3: The Funnel Build Engine — landing page, application flow, pre-call experience → Engine 4: The Lead Capture Engine — this is where most coaches lose 15-20% of revenue (staged capture, qualification, routing, speed-to-lead) → Engine 5: The Closing Engine — 31% close rate, 47 deals closed, $213 cost per acquisition The numbers: 312 leads captured at $32 per lead (19% more than standard funnels) 58% qualification rate = 181 booked calls 84% show rate (vs 68% without speed-to-lead) 31% close rate (vs 19% without qualification) 47 deals closed per month $78,000 more per month than without the full system $936,000 more per year on the same ad spend. This isn't one lucky client. This is a repeatable system: One coach hit $1M profit per quarter Another signed 101 clients with only 600 followers Another went on holiday, worked 1.5 hours/day, made full income. The tool that powers Engine 4 (Lead Capture) is iClosed, staged capture, qualification, intelligent routing, speed-to-lead automations. Link below. If you want all 5 engines built for your business, that's what we do inside Rainmakers. Link below. If this is our first time meeting, hey

This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku LIMITED 20% off offer on the Javascript for Digital Marketers Course - Get it while it lasts! Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson The business model is THE strategy (subscribe to the newsletter for more amazing content) LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/ Mentioned in the episode: META announcement for new Click-Through Measurement Definition STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn't affect how you report to pixel/capi) - https://stape.io/solutions/facebook-capi-tag - CAPI tag- https://stape.io/solutions/facebook-pixel-tag - pixel tag- https://stape.io/gtm-set-up-assistant Google Universal Commerce Protocol Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf This podcast is brought to you by Juliana Jackson and Simo Ahava.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.   Today's topic is one brands and advertisers aren't watching closely yet, but we think they should be. Amazon quietly added a "Prompts" report to Sponsored Products, and if this is as big as we think it is, it could change the advertising game on Amazon in a pretty meaningful way.    To help us unpack what's actually happening and what it means for brands, we're bringing in our Director of Retail Media, Ross Walker.   Tune in to find out more! Quote: The top-of-search placement has long been the most coveted. Now there is new inventory in that same premium space, and advertisers will be competing for it.   Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Amazon is introducing ads into AI-driven prompts: Sponsored Products are now appearing within Rufus-generated, conversational search prompts, with a new report surfacing performance data like impressions, CTR, and sales. This is a new placement, not a new ad type: Prompts act as an additional layer of inventory within search, similar to how top-of-search or PDP placements evolved—likely to expand across other ad formats over time. Advertisers currently have limited control: Brands cannot choose which prompts they show up for or influence placement—Amazon is fully curating results based on relevance and AI-driven matching. Measurement is available, but monetization isn't yet: Advertisers can track performance using familiar metrics (CTR, CVR, ROAS), but there is currently no spend or bidding mechanism tied to this inventory. Prompts blend keyword search with conversational AI: Rather than replacing traditional search, Amazon is layering long-form, natural language queries into the existing keyword-driven ecosystem. Adoption is still early, limiting scale: Most users aren't fully engaging with prompt-based search yet, but increased UI visibility and AI adoption will likely accelerate usage. This could become a core part of Amazon's search strategy: As consumer behavior shifts toward AI-assisted discovery, prompt-based placements are likely to become a high-value, competitive area for ad spend.  

Send us Fan MailAre you wondering how can someone turn a side hustle into their main hustle? Steven Pope, founder of My Amazon Guy, shares his personal entrepreneurial journey from employee to owner, an truly inspiring story of creating nearly 500 jobs since 2018. He details how he mentored an employee, John Aspinall, in content creation, leading to John's remarkable linkedin personal branding success and significant linkedin lead generation. This journey showcases effective strategies for how to grow on linkedin and build a powerful personal branding.This video explains how employees can transition into ownership through side hustles and skill-based work. It covers cash flow, business models, content creation, and why most people fail when quitting too early. Learn how long-term planning, problem solving, and income control shape sustainable business ownership.#EntrepreneurLife #SideHustleTips #BusinessOwner #CareerChange #SmallBusiness--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Employee to owner mindset shift01:35 – Side hustling before quitting02:50 – Picking a business based on skills04:05 – Content and CTR as leverage05:20 – Choosing the right work environment06:40 – Why some businesses do not scale07:55 – Cash flow and risk reality09:10 – Solving big problems for fewer clients10:25 – Using AI to start faster11:35 – Real timelines for side hustles12:45 – When to go all in________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This hour Henry says Pete Hegseth thinks we're dumb and tries to change the narrative, he talks with Studio Leader and CTR Instructor at Lifetime Highland Park Madden Zappa about their new CTR class, and more.

Henry talks with Studio Leader and CTR Instructor at Lifetime Highland Park Madden Zappa about their new CTR class, when did it start at Lifetime, how is it different from traditional Pilates, and more,

Send a textAmazon listing optimization tips that increase conversion rate, improve product images, and raise average order value. We're talking about how to get more profitability and increase sales from your amazon product listing. Many sellers feel like they're just throwing money at ads without improving conversion rates, which is ineffective without a strong amazon listing. Learn how optimizing your amazon listing keyword optimization and improving your amazon seo ranking can make a real difference in your sales.If your Amazon listing is wasting ad spend and missing sales, get a full expert listing audit and find the exact fixes your product needs: https://bit.ly/4jMZtxu#AmazonListingOptimization #AmazonSellerTips #AmazonFBA #amazonmarketing --------------------------------------------------------------------------2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOd2026 Amazon PPC Guide: https://bit.ly/4lF0OYXGrowth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 Increasing profitability with listing optimization01:03 Why average order value matters for Amazon sellers02:17 AOV competitive gap audit explained04:00 Finding the right competitors to analyze04:51 Variation strategies to increase order value06:08 Real product examples using variation ladders09:05 Why increasing AOV changes your ad economics11:02 Understanding Amazon BSR and sales velocity12:05 Pricing ladder strategy using variations14:22 Parent child listings and variation structure18:04 Why basics matter more than shiny tactics20:47 What makes a strong Amazon main image23:42 Simple main image CTR strategy24:11 How secondary images improve conversions26:13 Example of poor listing design mistakes28:18 Showing product benefits clearly in images33:06 Getting main images approved on Amazon36:07 Using reviews to improve listing images40:04 Choosing the right secondary images by category43:00 Why video is becoming essential for listings45:24 Making wall art listings stand out48:37 How to schedule a listing audit call________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send a textWe address a common question: what is the best product launch strategy in 2026? This video explains the Early Vine program for new product launches, offering insights into how to launch a product effectively. Learn about Amazon's general approach and our updated perspective on the Amazon product launch process. We also discuss how to launch a product on Amazon and structure PPC campaigns for better results.If your Amazon launch is stuck with low impressions and no sales, get direct PPC strategy guidance before you waste another dollar on ads: https://bit.ly/3ZlHh6G#AmazonPPC #AmazonProductLaunch #AmazonAdvertising #AmazonSellerTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:03 – Early Vine Program and Review Strategy00:30 – Review Count vs Star Rating and Conversion Data01:17 – Why Organic Reviews Often Outperform Vine02:22 – Amazon PPC Structure for New Product Launch03:40 – Best Bid Strategy: Down Only vs Up and Down04:40 – No Sales and Low Impressions After Launch05:21 – CTR, Conversion Rate, and Traffic Benchmarks05:59 – Why Bid Optimization Fixes 90% of Low Impression Issues________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

What actually separates a breakout Amazon brand from a forgettable one? We sit down with Steven Pope, founder of MyAmazonGuy, to map the playbook that scales—from a scrappy LinkedIn post that sparked his agency to the CTR-first mindset that turns search pages into sales. Steven has led a 500-strong team managing thousands of ASINs, and he's generous with specifics: which images earn the click, why video is still underused, and how the ICAP model (impressions, clicks, add to cart, purchases) guides every decision.We start with the bedrock: operations and product quality. If sourcing, logistics, and reliability are tight, marketing ignites. Then we push to longevity—how to build a brand story that survives knockoffs and price pressure. Steven breaks down where messaging actually lands on Amazon: main images that make the benefit louder than the logo, secondary visuals that answer pre-purchase doubts, and fast, clear videos with a close-up in the first two seconds. He explains why improving CTR often lifts conversion, how to spot anxiety points in returns and reviews, and when pricing sharply is the honest path to momentum while reviews accrue organically.On the ad side, Steven's stance is blunt: over-reliance on exact match starves discovery and inflates costs. He outlines a scalable structure where sponsored products dominate budget, autos and broad do the heavy lifting, and weekly negations prune wasted spend. We dig into time-based bidding, realistic TACOS ranges by category, and how Search Query Performance reveals the keywords you should flood with coverage—including video placements—for market share jumps. We also touch on AI creative: why Amazon rewards outcomes, not production methods, and how quick iteration beats perfection.If you want a practical roadmap to grow traffic, protect conversion, and build a brand that doesn't crumble when copycats arrive, this conversation delivers clear steps and hard-won lessons. Subscribe, share with a fellow seller, and leave a review to tell us which tactic you'll test first.Website:https://myamazonguy.comYouTube:https://www.youtube.com/@MyAmazonGuyInstagram:https://www.instagram.com/myamazonguyFacebook:https://www.facebook.com/myamazonguyLinkedIn:https://www.linkedin.com/company/my-amazon-guy/Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

✨ Use my Code "HANNAH" and Get 10% off on Fiverr: https://go.fiverr.com/visit/?bta=1098020&brand=fiverrcpa✨ Sign Up For a Free ProfitTree Plan: https://profittree.io/?utm_source=youtube&utm_medium=ecommhannah&utm_campaign=V2ehvid22✨ Try Gelato by Clicking here: https://try.gelato.com/ecomhannah_______________________________________________This children's book strategy on Etsy is a hidden gem.I found a personalized baby book listing making $10K+/month — and figured out how to replicate the entire thing using Print-on-Demand and AI tools like ChatGPT.In this full tutorial, I'll walk you through exactly how I created a personalized storybook that sells with zero inventory using:

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale obsess over the numbers. Not just ROAS. Not just conversion rate. And definitely not just the data inside Facebook Ads Manager. They understand the full picture — from traffic to creative to business economics. And after watching Nick Shackelford scale a brand from $20K/day to $250K/day in ad spend in just 45 days, I know exactly which metrics separate the operators from the marketers. In this episode, I break down the core metrics you need to watch like a hawk if you want to scale profitably. This is what we teach inside Foundr Operators, and it's the difference between burning cash and building a real, scalable business. Here's what you'll take away: The three buckets of metrics every operator tracks: traffic, creative & conversion, and business & profit Why CPM, CTR, and CPC are your leading indicators — and what to do when they're off How your offer impacts every metric from click-through rate to conversion rate Why MER (marketing efficiency ratio) is a better metric than ROAS for understanding true profitability The fatal mistake: scaling at 2x ROAS without knowing your margins, shipping costs, or contribution margin How doubling your landing page conversion rate can literally cut your CAC in half The operator's mindset: tracking blended ROAS, break-even points, and lifetime value — not just platform-reported metrics If you're stuck wondering why your ads aren't scaling, flying blind without an agency you trust, or hitting a ceiling at $20-30K/month, this episode will show you exactly what to fix. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson on CTR vs Conversions real performance examples.  #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips About our Partner: https://f.mtr.cool/ulwuqldzqt GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.

Amazon sellers are entering a new era of product discovery, and AI visibility is becoming part of the playbook. In this episode, Scott sits down with Yona, founder of Amazon Growth Lab, to break down how brands can improve visibility across both Amazon's ecosystem (Rufus, Cosmo, organic search) and external LLMs like ChatGPT and Perplexity. Yona explains why traditional keyword stuffing is fading, how Amazon is evolving toward context and use-case relevance, and why listing content now needs stronger sentiment alignment across titles, bullets, A+ content, and images. They also dig into the difference between Amazon visibility and LLM visibility. Since LLMs often do not scrape Amazon product pages directly, Yona shares why off-Amazon signals like press, community mentions, and helpful content can influence whether products get recommended in AI answers. The conversation also covers a practical conversion playbook for 2026, including CTR optimization, image testing, PickFu workflows, conversion benchmarking, reviews, and iterative A/B testing for infographics and A+ content. If you want a clear breakdown of what's changing in Amazon search, AI discovery, and conversion strategy, this episode is packed with actionable ideas. Episode Notes: 00:09 - Intro to the 2026 AI visibility conversation and guest intro (Yona, Amazon Growth Lab) 02:32 - The core question: how brands show up in LLMs for high-intent prompts 03:19 - Why LLM visibility is easier for DTC/Shopify than Amazon 04:30 - Robots.txt explained in simple terms and why it matters for AI indexing 04:50 - Why Amazon blocks LLM scraping and the threat of agentic commerce 06:48 - How Amazon products still get recommended via off-Amazon sources 08:32 - Why old Amazon SEO tactics are fading (keyword stuffing vs relevance) 11:56 - Images, A+ content, and infographics as SEO/AI signals 12:31 - Underused Seller Central tools: Search Query Performance and Product Opportunity Explorer 14:14 - Using customer sentiment language in content to improve Rufus indexing 15:32 - Why CTR and conversion rate are still the strongest Amazon visibility levers 18:03 - Amazon platform visibility vs LLM visibility: different strategies 18:49 - Off-Amazon visibility drivers: press releases, Reddit, Quora, and brand mentions 24:27 - Amazon's long-term concern: customer control and ad dollars shifting to AI 26:30 - Why blogs still matter, and how visuals/structured content help brands stand out 29:24 - AI visibility tracking tools (Profound, Surfer, Scrunch AI) and why using multiple tools helps 31:45 - 2026 conversion strategy: building a funnel for CTR and conversion improvement 32:09 - PickFu testing workflow for improving main images and click-through rate 36:28 - Conversion levers: pricing, reviews, creator content, infographics, A+ content, and split tests 41:03 - Enterprise scaling: automating creative production and localization across thousands of listings 43:43 - Yona's closing advice and where to connect with Amazon Growth Lab Related Post AI Visibility for Amazon Products: Are ChatGPT and Rufus Recommending You? Guest Link Amazon Growth Lab: AmazonGrow.com Scott's Links LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog  

I've spent over $15M on high-ticket ads since 2013. And I can tell you — if your ads aren't converting, it's not your CPMs, your CTR, or the algorithm. It's your message. In this episode, I break down the "Trust Funnel" — the same system behind nine figures in sales — and why trust is the only metric that actually matters. The Trust Funnel (3 Steps) The Ad — Your ad's job isn't cheap clicks. It's to hit the deep pain your ideal client is obsessing over at 3 AM. Specificity and empathy beat clever headlines every time. The Authority Video — Don't teach tactics. Show them you understand their problem better than they can describe it themselves. That's what books calls. The Call — If the first two steps work, they show up mostly sold. No hard closing — just a conversation to see if there's a fit. The 3 Trust Killers I See Every Day Too vague — "Want to grow your business?" is wallpaper. Name the exact person, problem, and outcome. No stakes — If you don't make the cost of staying stuck crystal clear, they scroll past. No differentiation — Sound like every other coach and they'll lump you in with everyone who burned them before. The Bottom Line We're in a trust recession. Your ideal clients have been burned by overpromising coaches and garbage programs. No amount of funnel optimization breaks through that — only a message that makes them feel genuinely understood. "Trust is not built by being relatable and fun. It's built by telling people the uncomfortable truth about why they're stuck and showing them the way out."

Apply to Work With Tier 11: https://www.tiereleven.com/apply-nowAre you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three-part series on why turning off Meta's conversion obsession is the smartest move you can make right now.John Moran walks us through a real case study where individual category campaigns, feeder strategy, and engagement metrics drove an 80% lift in new customers. We unpack why hook rate, CTR, and directional signals matter more than platform-reported conversions, and how Shopify and blended nCAC become the real source of truth.We also connect the dots between Meta and Google in a way most marketers completely miss. You'll hear how improved Meta creative reduced Google spend by 20% while increasing total new customers by 37%. And if you want proof that Meta is a top-of-funnel growth engine and not an attribution tool, this episode lays it out step by step.In This Episode:- Why should not pause winning ads- Hook rate & outbound CTR benchmarks- Example of benchmarking with nCAC- Amazon, Google, and Meta sales overlap- Case study: Meta's impact on Google resultsMentioned in the Episode:Previous Episodes On Why You Should Not Pause Ads: https://www.youtube.com/@perpetual_trafficTier 11's nCAC: https://www.tiereleven.com/ncacTier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram -

My guest today is someone who is no stranger to the front of the field. A perennial podium finisher as a professional mountain biker, and over the past decade-plus one of the most accomplished ultra-endurance cyclists on the planet, he has first-place finishes at the Tour Divide, AZT, CTR, and many many more. The truth is, I'd need to create an entirely new podcast series to fully unpack the range, depth, and longevity of his career as a lifelong cyclist. For that reason, he's a man who truly needs no introduction: Kurt Refsnider. Most recently, Kurt became the first person to ride the 5,000-plus-mile Orogenesis Route -- a project more than a decade in the making, shaped by many contributors over the years. Like the Great Divide Mountain Bike Route, the Orogenesis Route traverses North America from the Canadian border to the Mexican border, but it instead features as much singletrack as they can pack in - 50% of the route is singletrack. And when it reaches the border, the route doesn't stop. It intercepts and continues down the Baja Divide, one of the most iconic bikepacking routes in the world. This was no small undertaking. Not only was this Kurt's biggest bikepacking trip to date, but he was also the first person to put bike tires on large portions of the route—sections that had only been scouted digitally and pieced together through community knowledge. Inevitably, that meant running into real roadblocks. This wasn't just a bikepacking trip; it was a true bike adventure. I can think of no one more qualified to take on a project of this scale, both physically and mentally, than Kurt. It was an absolute pleasure to have him back on the podcast. He's a true OG and a legend in the sport for very good reason. And beyond all the accolades, he's simply a genuinely kind and thoughtful human being. The Bikes or Death Podcast is Presented by Old Man Mountain To support this work: www.Patreon.com/bikesordeath Kurt's website: https://www.ultramtb.net/ Orogenesis Collective: https://orogenesiscollective.org/    

For Topic Tuesday, the guys are asked if you can turn someone into a car enthusiast? Namely, family members. But what about your friends? They help Aron Q in Toronto decide if swapping a 911 for a CTR is a good move. Then, Mike B in Washington wonders what $12k SUV is good for him? Audience questions ask the guys' thoughts on where they would consider living, what's their least-favorite performance add-on, and Track/Daily/Crush returns! Audio-only MP3 is available on Spotify, Apple Podcasts and 10 other platforms. Look for us on Tuesdays if you'd like to watch us debate, disagree and then go drive again! 00:00 - Intro 01:37 - Longbow Motors Configurator Is Live 04:56 - Toyota Officially States The MR2 Is Coming 08:25 - How Many People Are Buying Manuals? 16:09 - Topic Tuesday: Can You Turn Someone Into A Car Enthusiast? 41:59 - EDD Adventures & HOD Track Events 46:08 - Car Debate #1: Swap 911 For CTR? 1:01:36 - Car Debate #2: What's Good At $12K? 1:11:32 - Car Conclusion #1: Discovering The Audi E-Tron GT 1:15:00 - Car Conclusion #2: A Massive Enthusiast Jump 1:16:16 - Audience Questions On Social Media Rate and review us on Apple Podcasts, and subscribe to our two YouTube channels. Write to us your Topic Tuesdays, Car Conclusions and those great Car Debates at everydaydrivertv@gmail.com or everydaydriver.com Learn more about your ad choices. Visit megaphone.fm/adchoices