Podcasts about ctr

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Best podcasts about ctr

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Latest podcast episodes about ctr

My Amazon Guy
Amazon Growth Tactics Sellers Learned From Steven Pope

My Amazon Guy

Play Episode Listen Later Sep 24, 2026 2:44


Send us Fan Mail Amazon sellers share strategies learned from Steven Pope for ranking, PPC, stock, pricing, CTR, and product launches. The video covers Strike Zone keywords, cutting wasted ad spend with keyword negations, avoiding stockouts, making the most of the honeymoon period, adjusting pricing, and improving main images to help click-through rate and conversions. These are practical Amazon seller tips that can help improve listings, ad performance, and sales.Need help growing an Amazon brand? Book a call with My Amazon Guy: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Steven Pope Tips Amazon Sellers Use00:32 - PPC Ad Negations and Amazon Ad Changes01:12 - Never Run Out of Stock During a Product Launch01:44 - Pricing, Listing Images, CTR, and Conversion-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

@ultrapostie thoughts in my head
Indigenous Runners Alliance. With Anita Cardinal

@ultrapostie thoughts in my head

Play Episode Listen Later Sep 24, 2026 21:03


Anita Cardinal has been a runner for a long time. She remembers running as a child and being amazed by her father's running prowess. She competed in sports and loves how running makes her feel and connect to the land. She would also notice she was the only person who looked like her at the start line. She knew running was important to many other Indigenous people and wanted to create a safe space where they could run together. The Indigenous Runners Alliance was created, and now they're organizing events, helping Indigenous runners participate in other events, and growing the Alliance constantly. It was incredible to hear her story, and I'm so glad to be able to share it. Check out Orange Shirt Run/Walk going on this weekend in Edmonton, and next week in Calgary and Saskatoon!More incredible Indigenous runners: Support Community Trail RunningCommunity Trail Running is an independent podcast, newsletter and community project. Support the work by subscribing, sharing an episode or grabbing a CTR shirt.[Shop CTR] · [Start Here]CreditsHosted and produced by Adam Lee. Theme music “Get Your Ass Outside” by A Brother's Fountain(!). Used with permission. Get full access to Community Trail Running at www.communitytrailrunning.com/subscribe

My Amazon Guy
Amazon ACoS Tips to Grow Sales Without Wasting Ad Spend

My Amazon Guy

Play Episode Listen Later Sep 23, 2026 6:22


Send us Fan MailAmazon PPC keyword strategy for scaling low-ACoS terms, fixing high-ACoS spend, setting target ACoS, and protecting organic rank. Amazon PPC optimization covers keyword bids, conversion rate, CTR, search volume, campaign spend, and when an underperforming search term should be paused. The video also explains how PPC bids affect Amazon organic ranking and where sellers should spend more to gain page-one keyword positions.If PPC spend is rising while profitable keyword growth stays flat, get the account reviewed before more budget gets pushed into the wrong terms: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonPPCStrategyWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 0:00 - How to Scale Low-ACoS Amazon PPC Keywords1:14 - Setting a Target ACoS for PPC Campaigns2:03 - When Low ACoS Means PPC Is Underspending3:07 - What to Do With High-ACoS Keywords4:12 - Amazon Conversion Rate and When to Pause Keywords4:43 - Which Amazon Keywords Should Get More PPC Spend5:26 - PPC Bid Changes and Amazon Organic Ranking-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

TubeTalk: Your YouTube How-To Guide
Stop Copying Mr Beast Thumbnails Please

TubeTalk: Your YouTube How-To Guide

Play Episode Listen Later Sep 21, 2026 58:04 Transcription Available


Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwCheck out VidSummit here: https://www.vidsummit.comBuy Derral's Book: https://amzn.to/4rppBnyWe talk with Derral Eves about what YouTube's 2026 monetisation and analytics changes really mean and why most creators get stuck chasing the wrong targets. We break down audience-first packaging, device-based viewing behavior, and how community building scales from a single channel to global projects like VidSummit and The Chosen. • YouTube monetisation changes and why watch time still wins • why creators stall by delaying value and misunderstanding format • watching YouTube like a student rather than only consuming tutorials • engaged views on long form and how to read analytics without spiraling • why the one of ten ranking messes with creator mental health • device type strategy for CTR, retention, and co-viewing on TV • what changes in The YouTube Formula 2.0 and the audience development triangle • why copying MrBeast style packaging can repel your niche audience • VidSummit's purpose, culture, and why Dallas supports the event • building a creator economy network through real peer conversations • The Chosen as a community-first growth model using livestreaming, free access, and localization If you're new here, you're at the end here, you just hit subscribe. Hit that thumbs up.

OMT Podcast
SISTRIX SEO Talk: Runde 17 (Aufzeichnung) (Johan von Hülsen, Markus Hövener & Johannes Beus) | OMT-Podcast #326

OMT Podcast

Play Episode Listen Later Sep 21, 2026 62:48 Transcription Available


Im 17. SISTRIX SEO Talk diskutieren Mario Jung (OMT GmbH) und die drei Experten Johannes Beus (SISTRIX GmbH), Markus Hövener (Bloofusion GmbH) und Johan von Hülsen (Wingmen Online Marketing GmbH) über die wichtigsten Entwicklungen der letzten Wochen. Ein Schwerpunkt liegt auf neuen Chrome UX Daten, die jetzt auch Werbeintensität auf Websites sichtbar machen. Publisher Seiten werden dadurch transparenter. Zudem hebt er die neuen Google Trends Kategorien hervor, die Keyword Cluster nach Themen wie Kraftfahrzeuge oder Tiere analysierbar machen – ein praktischer Boost für Themenrecherche. Johannes Beus berichtet über Googles große Änderung bei Go To Links und der zunehmenden Verschmelzung von Search und AI Overviews. Google blendet URLs zunehmend hinter internen Redirects und aktiviert Overviews automatisch, was die Suchergebnislandschaft nachhaltig verändert. Gleichzeitig sorgt die DMA Umstellung in Europa für Chaos: Shopping Boxen verschwinden, neue „Supplier“ und „Aggregator“-Boxen entstehen, die ausschließlich über Crawling befüllt werden. Markus Hövener sieht die DMA Änderungen besonders für Shops kritisch, weil Shopping Flächen und CTR starke Produktboxen wegfallen. Für Unternehmen bedeutet das: Ruhe bewahren, weiter auf saubere Produktdaten, starke Inhalte und technische Solidität setzen. Es wird betont, dass aktuell „Nebel“ herrscht und strategische Richtungswechsel verfrüht wären. Beim Thema Rankingfaktoren sind sich alle einig: Backlinks werden überbewertet, Nutzersignale unterschätzt, und generische Expertenumfragen sind mit Vorsicht zu genießen, da viele Befragte seit Jahren nicht mehr operativ arbeiten.

The Tina Ramsay Show and Podcast
Rebuilding Life: Gaylen Wilson's Journey of Survival and Resilience

The Tina Ramsay Show and Podcast

Play Episode Listen Later Sep 17, 2026 48:49


Join CTR Nation for an inspiring conversation with Gaylen A. Wilson, a man who has repeatedly rebuilt his life in the face of adversity. From surviving business failures and alcoholism to enduring a heart transplant, Gaylen A. Wilson's story is one of resilience, gratitude, and the power of love. Discover how he and his wife, Heather, developed the Monument Method to strengthen relationships under pressure. This episode offers valuable insights into maintaining emotional safety and rebuilding intimacy in relationships. Use Code "CTR" to save $100 --https://www.monumentmethodinstitute.comThis is a affiliate code - commission earned

Konkretnie o marketingu
ChatGPT Ads - czy warto i ile to kosztuje? #303

Konkretnie o marketingu

Play Episode Listen Later Sep 16, 2026 26:50


Reklamy w ChatGPT wystartowały, a internet zalała fala poradników. Ja poszedłem inną drogą: odpaliłem kilka kampanii, wydałem na testy parę tysięcy złotych i w tym odcinku pokazuję wyniki z naszego konta, dokładam do tego research zagranicznych case studies i szukam odpowiedzi, czy w ogóle warto wchodzić w ten kanał.A jak jest największa jego wada? Nie wiesz, jaki prompt wywołał Twoją reklamę. Widzisz wyświetlenia, kliknięcia, CTR i konwersje, ale nie masz odpowiednika wyszukiwanych słów kluczowych z Google Ads. Nie dodasz więc nic do targetowania i nie wykluczysz niczego na podstawie danych. Możesz tylko poprawiać na ślepo, paląc przy tym budżet. Dla mnie na dziś to jest rzecz praktycznie dyskwalifikująca i mam nadzieję, że OpenAI zmieni ją szybciej niż później.W odcinku tłumaczę:- Kto widzi te reklamy, gdzie dokładnie się pojawiają i czy ingerują w odpowiedź modelu;- Czym różnią się context hints od słów kluczowych i od zainteresowań w Mecie;- Statystyki kampanii z naszego konta - CTR, kliknięcia, koszt tysiąca wyświetleń;- Co pokazują testy zagraniczne, na które wydano dziesiątki tysięcy dolarów, a nie kilkaset złotych;- Dlaczego przekonanie, że klienta z B2B tam nie ma jest prawdopodobnie błędem poznawczym.Daj znać w komentarzu, czy już odpaliłeś reklamę w ChacieGPT i podziel się swoimi wynikami. Zróbmy z tej sekcji miejsce, w którym ktoś wreszcie znajdzie w polskim internecie wiarygodne liczby, a nie przepisane z prezentacji obietnice. Masz pytania wokół reklam w LLM-ach? Zostaw je poniżej, postaram się odpowiedzieć.______________________________________________

@ultrapostie thoughts in my head
Trail Waves. With Seth LaReau

@ultrapostie thoughts in my head

Play Episode Listen Later Sep 14, 2026 19:00


Seth LaReau loves trail running and storytelling. He has a deep knowledge of business, and all of those things come together for his awesome Substack “Trail Waves”. It's a fun read that is always interesting and insightful. I enjoy his writing style and the topics he covers. It's nice to read about business and not feel like you're being lectured! I had a great time learning more about Seth and why Trail Waves is the way it is, I hope you do as well.Subscribe now and never miss a stepYou should listen to this episode next:Support Community Trail RunningCommunity Trail Running is an independent podcast, newsletter and community project. Support the work by subscribing, sharing an episode or grabbing a CTR shirt.[Shop CTR] · [Start Here]CreditsHosted and produced by Adam Lee. Theme music “Get Your Ass Outside” by A Brother's Fountain(!). Used with permission. Get full access to Community Trail Running at www.communitytrailrunning.com/subscribe

TubeTalk: Your YouTube How-To Guide
Six-Figure Sponsorships Without Chasing AdSense

TubeTalk: Your YouTube How-To Guide

Play Episode Listen Later Sep 9, 2026 49:15 Transcription Available


Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwA six-figure sponsorship can happen long before you have a massive subscriber count, but only if you treat your channel like a business and your audience like a real community. Travis sits down with YouTube educator Daniel Batal to break down the exact mindset that turns “nice channel” into “we need to work with you,” including how Daniel approached DaVinci Resolve, why he is comfortable saying AdSense is only one revenue stream, and what it means to build income you can actually rely on. We get tactical about YouTube sponsorships and brand deals: why a multi-page proposal beats a casual email, what data sponsors care about, and how to make it easy for a marketing team to say yes. Daniel shares how audience connection creates leverage, even at small sizes, and why creators who chase quick wins often sabotage long-term growth. If you've been searching for creator monetization advice, sponsor outreach tips, or how to price partnerships, this conversation is built to give you a clearer playbook. We also talk YouTube growth strategy in 2026, including AI as a practical tool for ideation and proposal writing, the risks of repetitive farmed content, and why viewer behavior still rules everything. Daniel explains how shorts can function as real educational content, not just a funnel, and why metrics like CTR and retention shift when you hit scale. Subscribe, share this with a creator friend, and leave a review with the one revenue stream you want to build next.

TubeTalk: Your YouTube How-To Guide
What If The Algorithm Understands Your Audience Better Than You Do

TubeTalk: Your YouTube How-To Guide

Play Episode Listen Later Sep 7, 2026 43:46 Transcription Available


Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwYou can spend years trying to “figure out the YouTube algorithm” and still miss the simplest truth: YouTube isn't trying to make creators feel good, it's trying to satisfy viewers. We react to a rare, useful conversation from YouTube where Renee Ritchie talks with Todd Beaupré, one of the people working on recommendations, and we translate the big takeaways into creator language you can actually use.We talk through the shift from thinking the algorithm “pushes” your videos to understanding how recommendations are “pulled” for each individual viewer the moment they open YouTube. That includes context you can't see in Analytics, like what device someone is on and what time of day they're watching. If you've ever wondered why your viewing habits change on TV versus desktop, or why a completely unrelated video shows up next to what you're watching, the answer is personalisation and it matters for how you plan content.Then we tackle the myths that drive creator panic: the so-called subscriber test, the obsession with the first 24 to 48 hours, and the emotional damage of seeing “10 of 10” inside YouTube Studio. We get specific about when early performance truly matters (timely videos) versus when evergreen content can quietly find its audience weeks or months later. We also break down what YouTube optimises for long-term user value, why no single metric like CTR or watch time can tell the full story, and how suggested videos often function as the real subscription feed.If you're pivoting topics, debating a new channel, or trying to make sense of “random” suggested placements, this conversation will help you think like a viewer again and make better decisions as a creator. Subscribe, share this with a creator friend who's doom-refreshing Studio, and leave a review with the one YouTube myth you want debunked next.

My Amazon Guy
How To Audit An Amazon listing (From Someone Who Has Reviewed Over 10,000)

My Amazon Guy

Play Episode Listen Later Sep 3, 2026 10:59


Send us Fan MailAmazon listing optimization can improve Amazon SEO, CTR, and conversion rate by fixing weak main images, small text, and keyword gaps. This listing review covers main image clarity, secondary images, bullet points, Brand Story links, A+ Content, and customer profile fit. It also shows how backend keywords, indexing, crawlable A+ text, and main image A/B testing can support stronger Amazon product listings.Traffic without conversion gets expensive fast, get a direct listing review and fix the images, keywords, and A+ gaps before more traffic is wasted: https://bit.ly/4jMZtxu#AmazonListingOptimization #AmazonSEO #amazonseller Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – Amazon Main Image Clarity and Mobile Readability01:30 – Lifestyle Images and Ideal Customer Profile02:16 – Amazon SEO Keywords, Brand Story, and A+ Content03:43 – Fixing Amazon Listing Indexing and Backend Keywords04:31 – Second Listing Review: Main Image Product Clarity05:43 – Secondary Image Consistency and Mobile Text07:22 – Bullet Points, Keyword Indexing, and Main Image A/B Tests08:03 – A+ Content, Crawlable Text, and Brand Story Links09:39 – Why Listing Images Affect CTR and Conversion Rate-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

My Amazon Guy
Amazon Traffic vs. Conversion: Which One is Killing Your Sales?

My Amazon Guy

Play Episode Listen Later Sep 2, 2026 5:24


Send us Fan MailAmazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling.In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing.He also explains what to look at when a product gets traffic but still has low sales, how keyword relevancy affects conversion, and what can help simple products like trash bags, screws, and storage bins stand out.Watch the full video to see what sellers should check before changing their Amazon listing.Book a call with My Amazon Guy and get expert help with your Amazon listing: https://bit.ly/4jMZtxu#AmazonFBA #AmazonListing #AmazonSEO #ConversionRate #ctr Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Identifying Traffic vs. Conversion Problems00:33 - CTR Benchmarks and Traffic Issues00:52 - First 3 Things to Check on a Listing01:25 - Conversion Rate and Keyword Relevancy02:57 - Good Traffic but Bad Sales? What to Fix First04:06 - How to Differentiate “Boring” Products04:28 - Why Packaging and Main Images Matter-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

UBC News World
How to Create Discount Ads that Convert: Best Formats to Beat Ad Fatigue

UBC News World

Play Episode Listen Later Sep 2, 2026 6:45


https://www.gethookd.ai/learn/5-top-discount-ads-examples-how-to-create-them/CTR craters after just four ad exposures, so which of these five discount formats actually beats fatigue before your audience tunes out? One common mistake quietly sabotages nearly every promo campaign, and it's not the offer itself. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

@ultrapostie thoughts in my head
Crewing and Winning The Divide 200. With Harry Subertas and Lauren Klein

@ultrapostie thoughts in my head

Play Episode Listen Later Aug 31, 2026 28:10


I met Harry and Lauren at The Divide 200 awards lunch and I knew right away that we would love to chat with them on the podcast because of their energy and the story of their race experience. It went so much further than just running fast and staying on track. It was an adventure to say the least, from Lauren helping set up aid stations to Harry “just existing” for miles at a time, this one was a lot of fun. I know you're gonna enjoy it as much as I did! Sign up now and never miss a stepMore about The Divide 200: Support Community Trail RunningCommunity Trail Running is an independent podcast, newsletter and community project. Support the work by subscribing, sharing an episode or grabbing a CTR shirt.[Shop CTR] · [Start Here]CreditsHosted and produced by Adam Lee. Theme music “Get Your Ass Outside” by A Brother's Fountain(!). Used with permission. Get full access to Community Trail Running at www.communitytrailrunning.com/subscribe

PPC Den: Amazon PPC Advertising Mastery
How to Forecast Amazon PPC Spend & Revenue Before You Spend a Dollar

PPC Den: Amazon PPC Advertising Mastery

Play Episode Listen Later Aug 28, 2026 33:24


Today Michael welcomes back Priscilla Wagner of Relentless B2C, Marine Corps veteran, and quite possibly the most spreadsheet-brained guest in Badger Nation. She's been on the show for the visibility death spiral, for classifying keywords by how they actually behave instead of by raw console numbers, and for the custom Excel bidding system Michael still talks about. This time she's opening up her forecasting model.The idea: auditing an account that's already running is the easy version. The data is sitting right there. Forecasting is the hard version, because you're projecting spend and revenue off keywords that have zero performance history attached to them. As Michael puts it, the digital marketer in all of us wants to launch big and find out fast but sitting down to plot it out first is what real businesses do.Priscilla walks through the entire build. Tiering roughly 90 competitors by relevancy using Helium 10 and Claude. Bucketing keywords into core, expansion, branded, and broad discovery. Pulling current impression share straight out of the Search Query Performance report, then picking a lift target that's "big enough to read, small enough to test." She also shares the variable Michael had never seen anyone put in a forecast before: click-through rate and conversion rate decay, because your CTR cannot possibly hold steady as your impression bucket multiplies.And there's a real case study in here. One client's forecast surfaced a buy box problem before a single ad went live so the recommendation wasn't a campaign structure, it was "stop selling to resellers first."We'll see you in The PPC Den!

Hola SEO |
Conecta tus redes a Search Console YA

Hola SEO |

Play Episode Listen Later Aug 23, 2026 12:57


He conectado mi canal de YouTube a Search Console.Esto es algo que se puede hacer desde hace menos de un mes.Google ha empezado a permitir que vinculemos perfiles de YouTube, Instagram, TikTok y X como propiedades, igual que hacemos con una web. Así podemos ver qué contenido aparece en Google, para qué búsquedas y cuánta gente acaba haciendo clic. Una info que hasta ahora solo tendrían las propias redes me imagino.Yo entré pensando que encontraría cuatro datos chorras. Y resulta que Google me está trayendo tráfico muy interesante.Vamos a analizarlo, pero antes un tema importante:¡Ey! El Curso de IA Gratis con Jon Hernández y BIG school está a punto de empezar.Los días 1, 2 y 3 de septiembre descubrirás por qué ChatGPT ya no se usa como antes y todo lo que ahora puedes hacer con esta nueva forma de trabajar con IA.Durante 3 clases en directo, Jon Hernández, uno de los mayores divulgadores de IA en habla hispana, te enseñará cómo:

Bikes or Death Podcast
Ep. 217 ~ Cruz Blue, Youngest Ever Triple Crown Finisher at 17

Bikes or Death Podcast

Play Episode Listen Later Aug 21, 2026 140:25


What had you accomplished by 17? Not what dreams did you have, but what dreams had you already made come true? One thing I know for sure: You weren't the youngest person ever to complete the Bikepacking Triple Crown…unless your name is Cruz Blue. When I was 17, I spent most of my time skateboarding, avoiding homework, and chasing girls. Not exactly my finest years, but I'd argue my experience was probably more closely aligned with that of the average teenage boy than Cruz's was. Over the past year, Cruz has quietly been making a lot of noise in the bikepacking world. He has no social media, no blog, and no YouTube channel. He seems motivated almost entirely by a sense of adventure and what he calls youthful ignorance. So, unless you've been paying close attention, you may not have realized that a star was rising in Flagstaff, Arizona. Cruz comes from an adventurous family and grew up inspired to seek out adventures of his own. For him, racing is simply another form of adventure. He isn't particularly concerned with times, watts, records, or results—but he does place a premium on finishing. His only DNF came in 2025, when he attempted the Arizona Trail Race 800 as an individual time trial at just 16 years old. But let's back up a little. Cruz entered his first bikepacking race in 2024 at age 15. Just two short years later, he finds himself among an elite group of athletes credited with completing the Bikepacking Triple Crown. A brief history of his racing career: Age 15 Pinyons and Pines — 2d 15h 53m — 14th overall Age 16 AZTR 800 ITT — DNF Pinyons and Pines — 2d 7h 23m — 10th overall AZTR 800 ITT — 17d 7h 42m — Youngest solo AZTR 800 finisher Age 17 Pinyons and Pines — 3d 5h 19m — 17th overall Tour Divide — 19d 11h 6m Colorado Trail Race — 6d 17h 49m — Youngest-ever CTR finisher In less than 10 months, Cruz completed the Arizona Trail Race 800, Tour Divide, and Colorado Trail Race, becoming the youngest person ever credited with completing what we call the Bikepacking Triple Crown. Technically, the formal Triple Crown Challenge requires completing all three races within the same calendar year. Cruz completed his within a rolling one-year period. But the keepers of the records at Bikepacking.net officially list him as the youngest Triple Crown finisher, and who am I to argue!  The results, however, are only a small part of Cruz's story. The real story is Cruz himself – and it's his to tell. On today's episode, I have the privilege of getting to know one of our sport's youngest athletes, who has quietly been making a whole lot of noise. EPISODE SPONSORS Old Man Mountain & Robert Axel Project = use code mountainsordeath for 15% off  Central Texas Showdown = code ctsordeath for 15% off West Texas Showdown = code wtsordeath for 15% off NEW PATRONS

My Amazon Guy
Does Amazon PPC Actually Help Organic Rank?

My Amazon Guy

Play Episode Listen Later Aug 19, 2026 7:13


Send us Fan MailAmazon PPC organic ranking depends on CTR, conversion rate, organic sales, paid sales, search terms, brand share, and keyword performance. The video explains why organic rank can take time, how Search Query Performance tracks brand share, and why competitor sales matter. It also covers product-page targeting, top-of-search placements, suggested bids, broad match campaigns, and Amazon Marketing Cloud audiences.Amazon sellers seeing higher PPC spend but flat organic rank should get the campaign structure reviewed before another month of ad budget is spent without stronger keyword position: https://bit.ly/4jMZtxu#AmazonPPC #AmazonSEO #AmazonAdvertisingWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Does Amazon PPC Help Organic Ranking?00:50 - Why Organic Rank Can Take 30 Days01:49 - Do Product Page PPC Sales Affect Ranking?02:48 - Why Product Page Sales May Not Rank Keywords03:19 - Why Placement Changes Can Reduce PPC Clicks05:01 - How to Set Amazon PPC Keyword Bids06:04 - Best Amazon PPC Campaigns and Targeting Methods-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

amazon pinterest organic rank ppc ctr amazon ppc dowload amazon marketing cloud my amazon guy comapple podcast
WHMP Radio
Allison Bell, co-owner of Quonquont Farm, & Laurie Sanders, naturalist & Co-Dir of Historic Northampton, on “Valley Wild”—raptors, caterpillars & snakes—closeup encounters of an unforgettable kind—this Sunday.

WHMP Radio

Play Episode Listen Later Aug 19, 2026 23:49


8/19/25, Co-Host Brian Adams Courtney Andre, Dir, Mass. Ctr for the Book: the new anti-censorship, anti-book banning, law in Massachusetts, “An Act Regarding Free Expression;” the upcoming Mass Book Awards; and promoting love of reading. Julie Sanders, Dir of Clinical Practice at Tapestry Health: the state of reproductive health care and reproductive rights in Massachusetts; tele-medicine, the mobile health van, health care for all. Allison Bell, co-owner of Quonquont Farm, & Laurie Sanders, naturalist & Co-Dir of Historic Northampton, on “Valley Wild”—raptors, caterpillars & snakes—closeup encounters of an unforgettable kind—this Sunday. Cool Films with Larry Hott and Smith Professor Gillian Kendall: the apocalypse is coming, the apocalypse is coming, the apocalypse is here -- films and books on climate fiction, vampires, zombies, cauliflower heads and Shakespeare.

WHMP Radio
Courtney Andre, Dir, Mass. Ctr for the Book: anti-book banning, law in Massachusetts

WHMP Radio

Play Episode Listen Later Aug 19, 2026 24:26


8/19/25, Co-Host Brian Adams Courtney Andre, Dir, Mass. Ctr for the Book: the new anti-censorship, anti-book banning, law in Massachusetts, “An Act Regarding Free Expression;” the upcoming Mass Book Awards; and promoting love of reading. Julie Sanders, Dir of Clinical Practice at Tapestry Health: the state of reproductive health care and reproductive rights in Massachusetts; tele-medicine, the mobile health van, health care for all. Allison Bell, co-owner of Quonquont Farm, & Laurie Sanders, naturalist & Co-Dir of Historic Northampton, on “Valley Wild”—raptors, caterpillars & snakes—closeup encounters of an unforgettable kind—this Sunday. Cool Films with Larry Hott and Smith Professor Gillian Kendall: the apocalypse is coming, the apocalypse is coming, the apocalypse is here -- films and books on climate fiction, vampires, zombies, cauliflower heads and Shakespeare.

WHMP Radio
Julie Sanders, Dir of Clinical Practice at Tapestry Health: the state of reproductive health care

WHMP Radio

Play Episode Listen Later Aug 19, 2026 20:12


8/19/25, Co-Host Brian Adams Courtney Andre, Dir, Mass. Ctr for the Book: the new anti-censorship, anti-book banning, law in Massachusetts, “An Act Regarding Free Expression;” the upcoming Mass Book Awards; and promoting love of reading. Julie Sanders, Dir of Clinical Practice at Tapestry Health: the state of reproductive health care and reproductive rights in Massachusetts; tele-medicine, the mobile health van, health care for all. Allison Bell, co-owner of Quonquont Farm, & Laurie Sanders, naturalist & Co-Dir of Historic Northampton, on “Valley Wild”—raptors, caterpillars & snakes—closeup encounters of an unforgettable kind—this Sunday. Cool Films with Larry Hott and Smith Professor Gillian Kendall: the apocalypse is coming, the apocalypse is coming, the apocalypse is here -- films and books on climate fiction, vampires, zombies, cauliflower heads and Shakespeare.

WHMP Radio
Cool Films with Larry Hott and Smith Professor Gillian Kendall: the apocalypse is coming, the apocalypse is coming, the apocalypse is here -- films and books on climate fiction, vampires, zombies, cauliflower heads and Shakespeare.

WHMP Radio

Play Episode Listen Later Aug 19, 2026 20:56


8/19/25, Co-Host Brian Adams Courtney Andre, Dir, Mass. Ctr for the Book: the new anti-censorship, anti-book banning, law in Massachusetts, “An Act Regarding Free Expression;” the upcoming Mass Book Awards; and promoting love of reading. Julie Sanders, Dir of Clinical Practice at Tapestry Health: the state of reproductive health care and reproductive rights in Massachusetts; tele-medicine, the mobile health van, health care for all. Allison Bell, co-owner of Quonquont Farm, & Laurie Sanders, naturalist & Co-Dir of Historic Northampton, on “Valley Wild”—raptors, caterpillars & snakes—closeup encounters of an unforgettable kind—this Sunday. Cool Films with Larry Hott and Smith Professor Gillian Kendall: the apocalypse is coming, the apocalypse is coming, the apocalypse is here -- films and books on climate fiction, vampires, zombies, cauliflower heads and Shakespeare.

My Climate Journey
Aalo Atomics on Beating the Odds to Reach Criticality

My Climate Journey

Play Episode Listen Later Aug 18, 2026 45:28


Yasir Arafat is the co-founder and CTO of Aalo Atomics, a company developing factory-manufactured modular nuclear power plants designed for AI data centers. Before founding Aalo, Yasir led the MARVEL microreactor program at Idaho National Laboratory. In this episode of Inevitable, Yasir explains how Aalo became one of four U.S. nuclear startups to achieve criticality by the July 4, 2026 deadline. He breaks down what criticality means, why the milestone matters, and how the team went from a small startup to sustaining a nuclear fission chain reaction in less than a year. The conversation explores why Yasir believes nuclear's biggest challenges are speed and economics rather than safety or reliability, and how Aalo is trying to address both through factory-based manufacturing. Yasir also shares how the company built its own reactor building in 36 days, tested its full-scale reactor systems, developed scalable fuel assembly manufacturing, and partnered with Idaho National Laboratory to learn how to operate a real reactor. Finally, Yasir outlines Aalo's path from its zero-power Critical Test Reactor to Aalo-X, a full-powered reactor designed to generate electricity and power a co-located AI data center, and ultimately to the company's commercial Aalo Pod. The discussion also covers DOE demonstration pathways, future NRC licensing, the resurgence of nuclear innovation, and why Yasir believes multiple reactor technologies and companies will be needed to scale nuclear energy. Note: Aalo Atomics is an MCJ portfolio company. Episode recorded on August 6, 2026 (Published on August 18, 2026). In this episode, we cover:  (0:00) An overview of Aalo Atomics (2:00) What criticality means in a nuclear reactor (3:38) Why the July 4 deadline was set and why it mattered (7:07) The final 24 hours before Aalo reached criticality (9:24) How accurately Aalo's reactor matched its physics models (11:43) From the MARVEL microreactor to founding Aalo Atomics (13:56) Why Aalo is focused on nuclear speed and economics (17:05) Why Aalo built a zero-power critical test reactor first (19:01) Building a nuclear reactor building in 36 days (19:21) What Aalo tested beyond the reactor itself (20:53) Building fuel assemblies for the next 100 reactors (23:43) Why organizational readiness matters as much as reactor technology (24:05) Running the CTR and Aalo-X projects in parallel (24:56) Excavating through unexpectedly difficult basalt rock (26:03) The progression from CTR to Aalo-X to the Aalo Pod (29:29) Partnering with turbine suppliers and Crusoe (31:27) The timeline for powering a co-located AI data center (32:09) How DOE authorization supports first-of-a-kind reactor demonstrations (34:01) Moving from DOE demonstrations toward NRC commercial licensing (42:03) Why Aalo is betting on the next generation of sodium-cooled reactors Enjoyed this episode? Please leave us a review! Share feedback or suggest future topics and guests at info@mcj.vc.Connect with MCJ:Cody Simms on LinkedInVisit mcj.vcSubscribe to the MCJ Newsletter*Editing and post-production work for this episode was provided by The Podcast Consultant

TubeTalk: Your YouTube How-To Guide
Stop Blaming The Algorithm And Start Serving A Real Audience

TubeTalk: Your YouTube How-To Guide

Play Episode Listen Later Aug 14, 2026 46:12 Transcription Available


Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwWe sit down with magician and creator Oscar Owen to unpack what actually drives YouTube growth, from communication and confidence on camera to audience-first strategy. We also get practical about monetization, calls to action, and the weekly commitment that helps new channels push through the hardest early phase. • Oscar's origin story and how a magic tutorial channel reaches 1.6M subscribers • Teaching magic ethically by focusing on public domain fundamentals • Why YouTube rewards communication skills more than raw expertise • Getting comfortable on camera and letting go of fear of judgement • Replacing “algorithm” with “audience” to diagnose performance • Defining a viewer avatar and writing a clear channel vision • Using goals, pain points, and FAQs to choose video topics • Treating a channel like a business and choosing a niche with the four Ps • Understanding why quality views matter more than total views • Converting viewers into leads with clear calls to action • Putting the main link in the top line of the description and pinning it • The mindset shift of one video per week for 52 weeks • Focusing on packaging with ideas, titles, thumbnails, outliers, and CTR benchmarks • A quick detour into David Blaine, Derren Brown, and the Oz Pearlman debate If you're new here, feel free to hit that subscribe button. 

Programmatic Digest's podcast
203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou

Programmatic Digest's podcast

Play Episode Listen Later Aug 11, 2026 37:48


In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including placements and Seller IDs, to better understand where their budgets are actually going. At the heart of the conversation is a simple question: Are we optimizing for metrics, or are we optimizing for real business outcomes? Key Takeaways Question vanity metrics: High CTR and other engagement metrics don't always mean better campaign performance. AI is only as good as its signals: If algorithms optimize toward manipulated metrics, they can unintentionally send more budget toward fraudulent inventory. Look beyond standard fraud reports: Fraud percentages only reflect what verification technology is able to detect. Audit your placements: Regularly review where your ads are running and whether those environments make sense for your audience. Pay attention to Seller IDs: Seller-level data can provide another layer of transparency when evaluating programmatic supply. Consider independent verification: Post-bid data can help validate what actually happened after an impression was served. Quality matters more than volume: Fewer, higher-quality impressions reaching real humans can be more valuable than maximizing cheap reach. Keep the human in the loop: Automation can make traders more efficient, but critical thinking, QA, and active optimization remain essential. Optimize toward business outcomes: Ultimately, campaign success should connect back to real results, not just what looks good in a DSP report.   About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the Foull vault plus all Fouture trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

Growing Ecommerce – The Retail Growth Podcast
1 in 4 of Your Exact-Match Impressions Now Come From AI Max

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Aug 11, 2026 24:37 Transcription Available


Google's AI Max is now serving 1 in 4 of your exact-match ad impressions — and it's quietly reshaping Search and Performance Max campaigns. Chris and Mike deliver the AI Max deep-dive they promised last episode, breaking down exactly how that number gets generated and what it costs you in control.Picking up where Alphabet's Q2 earnings call left off, this episode unpacks Google chief business officer Philipp Schindler's claim that AI Max is "unlocking billions of net-new searches that weren't really monetizable before." The mechanics: when there isn't enough auction competition for a search term, Google either skips serving an ad or falls back to ad-rank thresholds — AI Max exists to monetize that gap by expanding matching beyond your exact and phrase match keywords, using what's effectively broad match under a new name (officially "search term matching").The numbers back it up. Across AI Max campaigns, roughly 80% of the additional impressions come from exact match terms and 20% from phrase match — and once AI Max is activated in a campaign running mostly exact match, about 1 in 4 impressions against those exact-match keywords now originate from AI Max instead of the keywords you actually chose. Chris and Mike weigh the real trade-off here: advertisers who deliberately chose exact match for control are being nudged toward broad-match-style reach, though the ad-group-level opt-out is a meaningful safety valve. Revenue uplift is real per in-platform attribution — but it's driving volume, not necessarily matching Google's claimed efficiency.The second half tackles a related head-scratcher: click-through rates on Shopping and Max campaign types have climbed roughly 17-20% year-over-year for over a year — the opposite of what the "zero-click," AI-Overviews-kill-CTR narrative predicts. Chris and Mike test a mechanical hypothesis (impressions falling 10-12% YoY while clicks hold steady would produce this exact pattern) without claiming it's confirmed, and discuss why ecommerce commercial queries may be more shielded from the zero-click trend than informational, publisher-facing searches — for now.If you manage Google Ads campaigns and want to understand what AI Max is actually doing to your account's match types, this is the episode.Growing Ecommerce is brought to you by smec (Smarter Ecommerce).Learn more: https://www.smarter-ecommerce.comTry smec's free Market Observer benchmarking tool: https://smarter-ecommerce.com/en/smec-market-observer/  Catch last episode's Q2 earnings breakdown for context: https://youtu.be/yaSBRm-pEFo

My Amazon Guy
AI vs Amazon Agency: Is AI Good Enough for Your Brand?

My Amazon Guy

Play Episode Listen Later Aug 10, 2026 9:27


Send us Fan MailAmazon A+ Content AI can create low-cost listing designs fast, but expert work may win on Amazon SEO, A/B testing, CTR, brand fit, and sales. This video compares AI vs agency work for Amazon listing design, A+ Content, conversion rate, testing, and brand growth. It explains when an 80% AI result is enough and when data, legal review, crawlable text, and expert design may matter more.Stop guessing where AI falls short, get a clear A+ Content plan built around CTR, testing, crawlable SEO text, and sales: https://bit.ly/4jMZtxu#AmazonAPlusContent #AmazonSEO #AmazonSeller #amazonagencyWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – AI vs Agency for Amazon A+ Content00:54 – Why AI Copies Finished Amazon Designs01:43 – How Consumer Testing Improves A+ Content02:41 – Zesty Paws A+ Content Test Results03:54 – Amazon A+ Content AI Cost vs Quality04:40 – When 80% AI Design Is Good Enough05:23 – Can AI Match Professional Amazon Design06:18 – How Amazon Sellers Should Choose AI or Agency07:02 – Why AI A+ Content Hits a Plateau07:39 – Crawlable Text and Amazon A+ Content SEO08:27 – When Expert A+ Content Can Pay Off-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Firearms Radio Network (All Shows)
Double Tap 472 – RobotNick

Firearms Radio Network (All Shows)

Play Episode Listen Later Jul 28, 2026


Double Tap Double Tap - Ep 472 July 27, 2026 Presented by This episode of Double Tap is brought to you by: Foxtrot Mike (Code: WLSISLIFE) Gideon Optics (Code: WLSISLIFE) Flatline Fiber Co (Code: WLS15) Second Call Defense Bowers Group (Code: WLS) Giveaways!! GAW   Text Dear WLS or Reviews +1 743 500 2171 Public   Show Titles   GOA GOALS Aug 1-2 in Iowa. https://goals.goa.org/ Dear WLS Question from Anonymous Coward from NEBRASKA Quick question. From me. With printed holsters thinking of getting one. So which model of bambu should I be looking at? Also do I need AMS? I am cheap so probably only 2 models I am seeing so comes down to do I need or want the enclosed one. Question from Alex W. from Florida Dear WLS: Hey y'all. If all of our hopes and dreams were to come true and we could get mail order machine guns to our doors, what (other than boatloads of fun) do you think the most valid use for civilian full auto is? I was thinking maybe a select fire/burst fire subgun for home defense? Belt feds on pigs? Alex W. Question from Dependable Don from New York Dear Wls Dependable Don Why don't you just invite Lenny on so the Jeremy could just point to him when he he needs the needs a n bomb dropped? Question from Rob K from Connecticut Rob K From ConnecticutDear WLS The State of Connecticut has banned Glock and Glock style pistols starting on October 1st 2026. I don't own one, but now that the state is telling me I can't buy one, I need to spite purchase. I'm interested in picking up 2 Glock models and 2 Glock style pistols. If you were only able to own 2 Glocks, what would your suggestions be for gen and model? Also, what make and model of 2 Glock style pistols. Thanks guys. #stuckbehindenemylines WINNER Question from Travis from ILLINOIS Dear WLS this is Travis from not the people's republic of Illinois. Love the show you and all the content. Shawn over the past few shows you have mentioned your Kelby rifle. What do you like and not like. Would you do anything different. I personally don't know anyone who owns one and looking to purchase one for potential PRS matches. Thanks Travis Question from Anonymous Coward from Florida Dear WLS: Hey y'all. I was thinking, with the growing apparent popularity of “pdw” setups for pistols, I was wondering why no manufacturer seems to produce a factory firearm that fits that sort of form factor (other than sig selling factory 320's already in a raider chassis). The closest things I can think of currently would be the B&T TP9 or their USW. But I'm wondering why no one else is tapping into the whole oversized 9mm pistol with a brace/stock market trend. Has the industry just not caught up or is there a reason companies are not moving in that direction? Gun Industry News Guns CMP to Sell Military Surplus M14 Rifles The Civilian Marksmanship Program (CMP) announced it will sell a limited number of surplus U.S. military M14 rifles (7.62 NATO) produced 1959-1965 by H&R, Springfield Armory, TRW and Winchester. The rifles, from the total production run of 1.38 million, have been permanently modified to semi-automatic configuration to comply with ATF regulations and CMP enabling legislation for .30-caliber rifles. Sales are expected to use a lottery system and begin in late 2026 to early 2027. The Gist: Sales begin late 2026 to early 2027 via lottery system Bottom Line: Limited surplus M14 rifles (7.62 NATO) permanently converted to semi-auto; produced 1959-1965 with total output of 1.38 million; background includes 479,000 demilled and 321,000 provided as military aid Shootingnewsweekly Ramp Payment Processor Shows Inconsistent Policy Toward Gun Industry Payment processor Ramp denied services to Kent Cartridge Company in West Virginia, citing partner risk concerns, as highlighted in an NSSF report on industry discrimination. Simultaneously, Ramp has been actively courting Davidson's Inc. in Arizona with business development emails as recently as July 22, 2026. West Virginia Governor Patrick Morrisey and Attorney General JB McCuskey are investigating, noting potential violations of the state's FIND Act, a Trump executive order on fair access to banking, and OCC/FDIC rules prohibiting discrimination against lawful firearm businesses. The Gist: The Gist: Ramp denied payment processing to Kent Cartridge (WV) after NSSF discrimination report but sent ongoing outreach emails to Davidson's Inc. (AZ) as of July 22, 2026; state officials investigating for violations of WV FIND Act, Trump EO, and federal banking rules. Impact: Market Impact: Affects firearm and ammunition manufacturers and retailers seeking reliable payment processing; creates uncertainty for gun industry businesses in states with protective laws. Bottom Line: The Bottom Line: Demonstrates ongoing de-banking pressures on the firearms sector despite legal protections designed to ensure equal access to financial services for lawful industries. Breitbart Dan Wesson DWX Compact 9mm Pistol The Dan Wesson DWX Compact is a metal-framed 9mm pistol that blends design aspects of the CZ 75 and the venerable 3631. It features an aluminum frame, optics-ready slide, AmeriGlo tritium front sight with black rear, aluminum grips, accessory rail (available with or without), and ships with 10- and 15-round magazines. The article highlights its smooth action, excellent trigger, tight groups, and suitability as a real-world everyday carry self-defense pistol after testing over 1,100 rounds. Bottom Line: Key specs/features: 9mm caliber; 10- and 15-round magazines; aluminum frame providing heft; optics-ready; AmeriGlo tritium front sight, black rear sight; accessory rail (optional); aluminum grips; smooth DA/SA action with superb trigger; blends CZ 75 and 3631 characteristics for precision and durability Thefirearmblog Smith & Wesson M&P15 AXE Pistol and SBR in .300 Blackout Smith & Wesson has expanded its M&P15 line with the M&P15 AXE Pistol and corresponding SBR variant chambered in .300 Blackout. Both models feature an 8″ 5R rifled barrel with Armornite finish, GVAC direct impingement gas system optimized for suppressed shooting, 7″ Midwest Industries M-LOK handguard, enhanced BCG, Radian Raptor ambidextrous charging handle, and full ambidextrous controls. The pistol uses a Magpul BTR arm brace while the SBR includes a Magpul CTR stock and Williams folding sights. The Gist: Announced July 21, 2026; availability not explicitly stated beyond launch Bottom Line: Caliber .300 BLK, 8″ barrel (1:7.5 twist, 5/8×24 threaded), GVAC gas system, Midwest Industries 7″ M-LOK handguard, enhanced BCG, Radian Raptor CH, ambidextrous controls, M&P grip with interchangeable backstraps, Magpul BTR brace (pistol) or CTR stock (SBR) Xtechtactical XTech Tactical X-Flare Digital Mil-Spec Magwell BLK AR-15 / M4 The X-Flare Digital Mil-Spec Magwell is an injection-molded polymer flared magazine well designed to fit true mil-spec AR-15/M4 lowers without removing any parts. It creates a 1.75x larger funnel opening compared to a standard mil-spec magwell, features metal threaded sonic-welded inserts with included steel bolts, and adds only 28.5 grams of weight. Available in Black (with FDE and Grey color options), it installs in minutes and carries a lifetime warranty. The Gist: Available for immediate purchase from xtechtactical.com in single, two-pack or five-pack quantities Impact: $39.95 (single unit) Bottom Line: Injection molded glass-filled Super Tough Nylon; 1.75x larger funnel; fits all true mil-spec AR-15/M4 lowers (not billet/non-mil-spec); 6 × 4 × 1 in dimensions; 28.5 g weight; sonic-welded steel-threaded inserts Guns B&T Partners with Rare Breed for FRT-Equipped SPC9 and GHM9 B&T USA has partnered with Rare Breed Triggers to offer factory-integrated FRT-SG3 triggers in its 9mm SPC9 and GHM9 platforms. The guns are assembled and tested at B&T's facility prior to shipping as a complete, validated system. The FRT-SG3 features a three-position ambidextrous safety (safe, semi, FRT). The Gist: Factory-assembled and tested at B&T USA production facility before shipping Bottom Line: FRT-SG3 three-position ambidextrous safety (safe/semi/FRT); first factory-built FRT-equipped duty platforms from B&T Xtechtactical X Flare Digital Magwell Mil Spec Blk Ar 15 M4 Magwell https://pew.report/c/dTR56i Before we let you go – Join Gun Owners of America We'd love if you supported the show, join Agency 171 at agency171.com. Lot's of prizes, rewards and kick ass swag. No matter how tough your battle is today, we want you here fight with us tomorrow. Don't struggle in silence, you can contact the suicide prevention line by dialing 988 from your phone. Remember – Always prefer Dangerous Freedom over peaceful slavery. We'll see you next time! Nick – @busbuiltsystems | Bus Built Systems Jeremy – @ret_actual | Rivers Edge Tactical Aaron – @machinegun_moses Savage – @savage1r Shawn – @dangerousfreedomyt | @camorado.cam | Camorado

Chasin' The Racin'
#270 Decade of DNA [SCOTT HARGREAVES]

Chasin' The Racin'

Play Episode Listen Later Jul 26, 2026 69:25


This week on Chasin' The Racin' podcast, Josh and Duncan are joined in the trailer by Factory Honda Racing team boss, Scott Hargreaves. It's an insightful chat brought to give you a look behind the curtain of one of the most prestigious teams in the BSB and road racing paddocks. Scott talks candidly about how he wound in being team manager for Honda, all the highs of TT glory and of course some of the challenges they've been facing. Enjoy - CTR x   Powered by JCT Truck and Trailer Rental and WSC Performance       WSC Performance are a family run motorcycle performance parts company. Their business is based on passion and almost all of the parts they sell are stocked and in hand, unlike a lot of online stores of similar nature. Currently they offer brands including Brembo, EBC and SBS, eazi-grip tank grips, but the biggest part of their range is chain and sprocket kits, whether that's standard kits as direct replacement for your road bike, kits which allow you to customise your gearing or full race kits with a full range of sprockets and race chains. All orders include free shipping.       WSC Performance are totally online, so you can find them at www.wscperformance.co.uk or drop Simon an email at simon@wscperformance.co.uk if there's anything you can't find.       Episode Sponsor: For Street Racing (4SR) Leathers are this weeks sponsor of the pod! They help out our very own Josh with his CTR leathers amongst many stars of the BSB paddock, producing brilliant quality leathers and even better service. Find out more at: https://www.4sr.com   We have many sponsorship options available and a brand new brochure for 2026 outlining all commercial opportunities  - please email chasintheracin@outlook.com if you're interested.       ------------               We have a full range of merchandise as well as Alan Carter's and Ian Simpson's Autobiography's over on our website: https://chasintheracin.myshopify.com               CTR Patreon Page: https://patreon.com/MotorbikePod?utm_...                 -------------                 SOCIALS:               Instagram: @chasintheracinpod               Facebook: Chasin' The Racin' Podcast               X: @motorbikepod

two & a half gamers

The single most freeing idea in playable ads: your playable doesn't have to be your actual game. This month's Playable Trends proves it — including a studio running what's essentially a Fishdom ad to drive installs for a completely different fish game.Today is the "everyone brings playables" episode — nine playables, nine different lessons. They break down Meow Doku's onboarding-perfect tutorial playable (a rare puzzle playable that's short, juicy, and instantly understandable), the non-authentic approach done right (Coin Master's scripted save/risky trail, Idle Miner's exaggerated 5x version, XP Hero's Forex "jump on the button" concept that's now everywhere), a genuinely wild example of a playable borrowed from an entirely different game (a Fishdom-style ad driving a fish.io title), and Robin's concrete CTR tactic: the 6-second auto-advance rule (if the user does nothing, make the first choice for them, keep the playable moving, and overall engagement and CTA climb). Plus standout new games — Last Asylum's chaos-from-second-one base defense, Voodoo's Path of Kings POV roguelite, and a Game of Thrones 4X playable drilled down to just a dragon and a couple of units.The closing lesson, straight from the crew: if you ask which playable performs best, there's no single answer — they each preferred a different one. That's exactly why you run all of them, to capture every kind of user.⏱️ TIMESTAMPS00:00 everyone brings playables04:20 Meowdoku — the onboarding-perfect puzzle playable11:35 XP Hero and the Forex "jump on the button" concept15:45 A Fishdom playable for a completely different game20:30 Raid Rush — the pick-your-towers customization setup24:50 Robin's 6-second auto-advance CTR tactic28:30 The Pixel Flow copycat that's scaling with ants40:10 Last Asylum, Path of Kings & the Game of Thrones playableThis episode is brought to you by Kinoa — the AI operating system for mobile game operations: flows, live segments, in-app messages, push notifications, and A/B testing in one place, run by the operators who own the numbers. Carry1st saw +43% ARPDAU; PlayStudios saw +31% revenue on Tetris Block Party. Learn more at Kinoa.http://www.kinoa.ai?utm_source=MatejPodcast&utm_medium=Link&utm_campaign=Matej+Podcast&utm_id=100--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ondrej Monsberger, Robin Kuyer, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SAMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.mePlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

My Amazon Guy
How Pro Amazon Sellers Design Their Main Images

My Amazon Guy

Play Episode Listen Later Jul 15, 2026 2:35


Send us Fan MailAmazon main image optimization helps listings earn more clicks through clear text, stronger contrast, and mobile-friendly product images. This video covers Amazon product image SEO, keyword placement, readable sizing, packaging details, and image choices that support higher CTR. It also explains how sellers can review competitor images, improve listing clarity, and make product details easier to understand in search results.Stop letting unclear product images cost clicks, get a direct listing review and a clear action plan: https://bit.ly/4jMZtxu#AmazonMainImage #AmazonListingOptimization #amazonfba Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – How to Clarify an Amazon Main Image00:40 – Cutting Board Keywords for Australia01:19 – Mobile Text, Color Contrast, and Sizes01:55 – Comparing Competing Amazon Main Images-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

TubeTalk: Your YouTube How-To Guide
Stop Chasing High CTR And Start Earning Loyalty

TubeTalk: Your YouTube How-To Guide

Play Episode Listen Later Jul 15, 2026 44:31 Transcription Available


Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwWe answer creator questions with the stuff people usually learn the hard way: pick a niche you can stick with, do not confuse high CTR with high reach, and stop treating every other channel as an enemy. We also get practical about sponsors, Shorts testing, series linking, and why trust is the real asset behind every review and brand deal.• how our creator Discord started and why it works when people engage to learn• what we would tell our younger selves about ego, competition, and learning faster• choosing a niche you can enjoy long term to avoid burnout• balancing fresh ideas with audience expectations in Dungeons and Dragons content• handling developer review requests with consistent standards and clear disclosure• protecting audience trust as the core product behind sponsorships• why Shorts view graphs look like stairs and how YouTube tests distribution• linking a returning seasonal series with playlists, YouTube Shows, end screens, and pinned comments• whether to split a portfolio channel from tutorial content to avoid mixed audiences• why the highest CTR can lead to fewer views as impressions scale• what subscribers actually do now and why non subscribers often drive most views• why one Short can blow up months later due to trends, announcements, and search demandIf you like advice like this, come check us out, vidIQ.com slash DiscordIf you're new here, hit that subscribe and hit that like button.

My Amazon Guy
I Audited 100,000 Amazon Listings—This Is the #1 Hidden Sales Killer

My Amazon Guy

Play Episode Listen Later Jul 10, 2026 17:22


Send us Fan MailAmazon sellers can use AI, CTR, product images, and packaging to get more clicks and sales.Is your Amazon packaging helping you sell, or is it holding you back? In this episode of the MAG Growth Podcast, Noah Wickham is joined by Monty Desai, founder of Pixie.AI, to talk about the 5 rules for better packaging on Amazon. They cover why screens are the new shelf space, how AI helps sellers create listings faster, and why product images can change click-through rate and sales. This video is for Amazon sellers, CPG brands, and brand owners who want better visuals, stronger packaging, and more clicks.Improve your Amazon product images and get more clicks. https://bit.ly/4jMZtxu#AmazonSeller #AmazonFBA #AmazonListing #AmazonMarketing #AmazonSalesWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - The Power of AI in Amazon Listings01:00 - Introducing Monty Desai from Pixie01:50 - How Pixie Revolutionizes Listing Strategy02:45 - The Massive Advantage of AI Early Adopters05:10 - The "Free Money" of Iterative Optimization06:50 - 5 Rules for Viral Product Packaging07:40 - Rule 1: Why You Must "Go Dark" on Screens09:10 - Rule 2: Simplicity and the Thumbnail Test10:45 - Rule 3: Choosing a Unique Typeface13:20 - Rule 4: Breaking the Category Rule (The Graza Method)14:15 - Rule 5: Selling Identity over Product15:50 - L'Oreal Case Study: Dominating the Aisle16:50 - Closing Advice: Going All-In on AI-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Life Time Talks
S12 E40: Stronger, Taller, More Connected: The Case for Reformer Training With Rob Glick

Life Time Talks

Play Episode Listen Later Jul 7, 2026 41:28


What makes the reformer so transformative? And why is it showing up everywhere from Pilates studios to strength floors? In this episode, Rob Glick, senior director of programming and innovation at Life Time and creator of CTR (Core Tone Reform), explains how the reformer is being used in new, creative ways and the wide-ranging benefits it offers exercisers.   He also shares what to know about CTR, Life Time's athletic reformer workout: a low-impact, high-intensity, total-body experience that pairs music-driven energy with intentional movement to activate deep stabilizing muscles, move the spine in every direction, and strengthen the mind-body connection.   Find the episode highlights, get related resources and view the transcript for this episode at https://experiencelife.lifetime.life/podcast/stronger-taller-more-connected-the-case-for-reformer-training   Have thoughts you'd like to share or topic ideas for future episodes? Email us at lttalks@lt.life — we'd love to hear from you!   Follow us on Instagram: @lifetime.life   The information in this podcast is intended to provide broad understanding and knowledge of healthcare topics. This information is for educational purposes only and should not be considered complete and should not be used in place of advice from your physician or healthcare provider. We recommend you consult your physician or healthcare professional before beginning or altering your personal exercise, diet or supplementation program. 

Socially Unacceptable
EP 118: This One Habit Cost Me 100 Million YouTube Views

Socially Unacceptable

Play Episode Listen Later Jul 7, 2026 66:06 Transcription Available


A top YouTube strategist just revealed the single habit that cost him over 100 million views and then live-critiqued our own channel's titles on air.Leroy te Braak works with creators and brands doing hundreds of millions of views on YouTube. In this episode, he breaks down why most businesses get YouTube wrong, reveals his IDEAL framework (Idea, Data, Execution, Analysis, Longevity), and explains exactly how a 70-year-old soil-products founder grew from 30,000 to 100,000 subscribers with revenue up 60% month-over-month in just a few months.Chris and Will discuss why "packaging" (title + thumbnail) matters more than the video itself, why CTR and average view duration are misleading metrics, how to test thumbnails without wasting your best ideas, and why even videos with 100 million views still get revisited and improved.Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Ecomm Breakthrough
How to Double Your Amazon CTR with Ai and Main Images Overnight

Ecomm Breakthrough

Play Episode Listen Later Jul 6, 2026 38:59


Joining me today is John Li, the co-founder of PickFu, a powerful consumer-feedback platform that helps e-commerce sellers, authors, app developers, and marketers make smarter, data-driven decisions.Before launching PickFu, John spent years at Microsoft as a software engineer and program manager but his entrepreneurial curiosity led him to create a simple tool to test ideas with real people.That tool evolved into PickFu, now trusted by tens of thousands of Amazon sellers and brands to validate product images, packaging, and listings before they go live, saving them from costly mistakes and giving them the confidence to scale.John is a true advocate for taking the guesswork out of e-commerce growth, and today, he's here to share how feedback-driven testing can help you turn more browsers into buyers, and more ideas into 8-figure successes.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of human validation in AI-generated content.Role of consumer feedback in eCommerce decision-making.Comparison of AI-generated images versus human-created images.New features of PickFu, including multi-question surveys and Amazon SERP mockups.Impact of main image testing on click-through rates (CTR) and sales.Iterative testing strategies for optimizing product images.Integration of AI tools in the testing process and their benefits.Case studies demonstrating ROI from using PickFu for image testing.Quality control measures for test respondents in consumer feedback.Additional use cases for PickFu beyond main image testing, such as product selection and packaging design.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with John Li, co-founder of PickFu, about using consumer feedback to make smarter eCommerce decisions. John explains how PickFu helps sellers validate AI-generated content through real human feedback, particularly for main product images, which drive 75% of click-through rates on Amazon. They discuss PickFu's newest features, including multi-question surveys, Amazon SERP mockups, and AI-powered insights. John shares compelling case studies demonstrating strong ROI from simple image tests, and outlines an iterative testing playbook to help sellers continuously optimize listings and scale their businesses efficiently.Here are the 3 action items that Josh identified from this episode:Test Before You Launch, AlwaysDon't rely on gut feel or AI alone.Run quick polls with real buyers to validate your main image, copy, and creatives before going live.Optimize Your Main Image RelentlesslyYour main image drives up to 75% of CTR. Treat it like your #1 growth lever. Test multiple variations, benchmark competitors, and iterate until you win.Build a Fast Feedback Loop (AI + Humans)Use AI to generate ideas fast, then validate with humans. Repeat this cycle quickly: create → test → analyze → improve to consistently outperform competitors.Timestamps:00:00:00 Introduction & Importance of Human Validation in AI EraDiscusses the need for real human feedback to validate AI-generated creative assets, especially for e-commerce images.00:00:29 Podcast Introduction & Guest BackgroundHost introduces the podcast, John Li, and PickFu's mission to help brands make data-driven decisions.00:02:13 Is PickFu Still Relevant in the Age of AI?Explores whether AI can replace human feedback and the continued importance of human validation for image testing.00:04:23 AI vs. Human-Generated Images: Performance InsightsCompares the effectiveness of AI-generated images versus human-created ones, emphasizing context and quality.00:06:04 PickFu Platform Updates & New FeaturesOverview of new PickFu features: multi-question surveys, Amazon SERP mockups, image stack, A+ content testing, and screen recording.00:08:31 Integration with AI Agents & MCP ServerExplains PickFu's MCP server, enabling users to run and analyze polls via AI chat agents like Claude and ChatGPT.00:10:02 Main Image Testing & Impact on Click-Through RateDiscusses the critical role of main image testing, its effect on CTR, and shares a case study of a failed launch turned successful.00:13:42 Iterative Testing Playbook for CTR OptimizationOutlines a step-by-step playbook for optimizing main images through iterative testing and competitive benchmarking.00:18:50 How to Structure and Automate Testing with AIDescribes how PickFu's AI features and MCP server help automate the testing process, including prompt engineering and image generation.00:20:33 Compounding Gains from Continuous TestingHighlights the value of frequent, automated testing for incremental improvements that compound over time.00:22:34 Future of E-commerce Creative Testing & AutomationDiscusses the vision for AI-driven, automated creative testing and the evolving role of humans in the process.00:23:54 Case Study: Simple Test, Big ROIShares a case where a single $85 PickFu test led to a 12.5% CTR increase and $3,800 in extra revenue.00:25:15 Who Should Own the Testing Process?Explores who in an organization should manage testing—owners, creative directors, or listing managers.00:27:28 Action Steps for Sellers New to TestingAdvice for sellers: benchmark against competitors, focus on top and mid-tier products, and optimize main images.00:29:31 Panel Quality & Validity of PickFu ResponsesExplains how PickFu ensures high-quality, valid consumer feedback and differentiates from competitors.00:32:13 Sleeper Use Cases: Product Selection & PackagingHighlights underutilized PickFu use cases like product selection, pricing validation, and packaging design.00:34:40 Actionable Takeaways & RecapHost summarizes three key action items: frequent main image testing, leveraging video tests, and preparing for AI-driven automation.00:37:10 Rapid-Fire Questions: Book, AI Tool, E-com InfluencerGuest shares his favorite book, AI tool, and a recommended e-commerce influencer to follow.00:38:35 Closing & Contact InformationProvides information on where to learn more about PickFu and how to connect with John Li.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"PickFu": "00:01:57""Claude AI": "00:09:09""ChatGPT": "00:09:09""Nano Banana": "00:20:33"Books"

My Amazon Guy
5 Steps to Grow Your Amazon Sales and Market Share

My Amazon Guy

Play Episode Listen Later Jul 2, 2026 3:01


Send us Fan MailAmazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. Learn how Amazon listing optimization, sponsored ads, influencer traffic, and search ranking work together when sales are stuck.Stop guessing which listing change will move sales, get a real Amazon growth plan built around your CTR, PPC, and ranking gaps: https://bit.ly/4jMZtxu#AmazonSEO #AmazonPPC #AmazonListingOptimization #AmazonFBA #AmazonCTRWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How to Grow a Product Doing $1,000 a Month00:19 - Main Image Changes for Higher Amazon CTR00:52 - Amazon SEO Keywords in the Ranking Strike Zone01:15 - Why CTR Gains Can Beat Conversion Changes01:55 - Amazon PPC Growth Before Trying DSP02:25 - Outside Traffic and Influencer Sales Support-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

DGMG Radio
60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)

DGMG Radio

Play Episode Listen Later Jul 2, 2026 51:52


#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Here's how it works: 9 speakers, one play each, two minutes on the clock. When host Dave Gerhardt hits the buzzer, it's on to the next play. The audience votes on their favorites, and the top plays come back for a second round with more detail. 60 minutes of back-to-back insights across demand gen, content, brand, social, product marketing, strategy, and more, featuring plays from senior marketing leaders at companies like Snowflake, Sprout Social, Tekmetric, Lendio, and many more.Timestamps(02:23) - - Nine marketers, two minutes each, one play — welcome to the B2B Blitz (07:23) - - 6x podcast engagement with comic-style clips, Jess Cook (Vector) (09:41) - - Adapting core messaging across different segments, Diane Wiredu (Lion Words) (11:43) - - Turning win-loss research into pipeline recovery, Drew Giovannoli (BuriedWins) (13:28) - - An AI-powered voice-of-customer system built from sales calls, Jonathan Rosenfeld (Hologram) (16:09) - - Treating your internal team like a demand gen channel, Hunter Talpas (Tekmetric) (19:23) - - A revenue-first framework for campaign planning, Hailey McDonald (Sprout Social) (21:27) - - AI messaging tests that delivered an 8x CTR lift, Casey Patterson (Snowflake) (23:23) - - Putting AEs in the ad to build familiarity before outreach, Spencer Rule (Lendio) (25:30) - - Automating LinkedIn ads with Claude Code, Anthony Blatner (Speedwork) (40:51) - - The winning play, round two: AE-led video ads in depth, Spencer Rule (Lendio) Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

My Amazon Guy
How to Fix Amazon Product Identifier & Image Errors

My Amazon Guy

Play Episode Listen Later Jun 24, 2026 6:59


Send us Fan MailAmazon main image suppressed? Fix UPC issues, product identifier errors, low CTR, flat file updates, and AI listing comparisons. Learn when to use GS1 UPCs, ASIN or UPC in flat files, main image A/B testing, price checks, self-targeting ads, and keyword relevance. See how Amazon sellers can write stronger bullet points for AI shopping tools, product comparisons, CTR, and organic conversion rate.Fix the listing issue before Amazon buries the ASIN, get a live account check and a clear repair plan from people who handle this daily: https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #AmazonListingOptimization #AmazonSEO #AmazonPPCWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:03 - Main Image Suppression and UPC Issues01:18 - Flat File Fixes for Product Identifier Errors02:19 - Low CTR and Main Image A/B Testing03:38 - Organic Conversion Rate and Price Problems05:01 - Amazon AI Shopping Tools and Bullet Point SEO06:21 - Product Benefits That Help AI Comparisons-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apptivate
AI governance, trust, and app growth - Adeel Shaikh Muhammad (Adeel Solutions)

Apptivate

Play Episode Listen Later Jun 24, 2026 24:53


Adeel Shaikh Muhammad, founder of Adeel Solutions, is an advisor on cybersecurity, AI governance, and digital risk. He joins Apptivate to discuss the growing tension between AI-powered growth and user trust. The conversation explores why AI governance is becoming essential for modern marketing teams, how over-personalization can create a sense of creepiness for users, and where companies are introducing AI without clearly defined use cases. Adeel and Taylor also discuss shadow AI, human oversight in automated systems, the security implications of AI agents, and practical frameworks that organizations can use to balance innovation, speed, and accountability as AI adoption accelerates. Questions addressed in this episode What is AI governance and why does it matter? How should companies balance growth, personalization, and user trust? What mistakes are marketers making when adopting AI? What is shadow AI and why is it becoming a problem? When does AI-driven personalization become creepy? How can AI improve marketing performance while hurting long-term value? Which parts of marketing workflows should always include human oversight? What are the biggest security concerns surrounding AI agents? Who should own AI governance inside an organization? What practical steps can companies take to implement AI guardrails? Timestamps (0:00) — Introduction to Adeel Muhammad and his background (1:58) — Where companies are in their AI adoption journey (2:34) — Defining AI governance and the role of guardrails (3:30) — The biggest mistakes marketers make with AI (4:38) — AI use cases, visibility, and the rise of AI wrappers (5:40) — The creepiness problem and over-personalization (6:00) — When AI-driven growth starts eroding user trust (7:41) — Shadow AI and unauthorized AI usage (8:19) — Balancing speed, security, and business priorities (9:45) — Warning signs that trust is breaking down (10:12) — Why human oversight still matters (11:00) — The biggest cybersecurity risks in AI (13:11) — AI compliance, over-documentation, and risk prioritization (15:26) — Who should own AI governance? (16:57) — Human responsibility, AI access, and awareness training (19:02) — Adeel's seven-step AI governance framework (20:45) — The governance steps companies skip most often (21:25) — Trust as the foundation for AI growth (24:07) — Where to find Adeel and closing remarks Quotes (6:24)  “Growth breaks when the user feels watched, not when ads perform badly.” (6:53) “AI is optimized for CTR but not LTV, so you get high clicks from low-quality users.” (21:25) “The companies that win won't be the fastest, but they will be the ones that scale trust alongside the growth.” Mentioned in this episode Adeel Solutions Adeel Muhammad on LinkedIn

The Best of LKN
406: CTR Custom Homes - Connor Ruckman & Sara Brennan

The Best of LKN

Play Episode Listen Later Jun 22, 2026 32:22


In this episode, recorded on the veranda at Safe Harbor Peninsula Yacht Club, Jeff sits down with interior designer Sara Brennan of Sara Lynn Brennan Interiors and builder Connor Ruckman of CTR Custom Homes to talk about a spectacular new construction home on Tinker Place in Troutman. Connor shares CTR's story, from its 2015 father-and-son start in Grand Junction, Colorado to its move to Lake Norman, and what drew the company to the area's lifestyle, climate, and waterfront living. A mutual introduction from broker Nicole Leininger of Ivester Jackson Distinctive Properties helped bring the partnership together.The conversation digs into what makes this home special: roughly 500 feet of shoreline, a private beach, wide-open water views from nearly every room, and a modern transitional design in soft white stucco oriented so the sunset lands between the dining room windows. Sara walks through the interior, natural-stone countertops, a scullery, unexpected architectural details, and family-first touches like a true drop zone and a bottle-fill station, while Connor covers the outdoor kitchen, lake bath, pool, and a new covered dock with a lift and subtle lighting. Both reflect on the trust and craftsmanship behind the build and tease what's next for CTR on Lake Norman.CTR Custom Homeshttps://www.ctrcustomhomes.com/Sara Lynn Brennan Interiorshttps://saralynnbrennan.com/Special thanks to:Nicole Leiningerhttps://nicoleleininger.com/Safe Harbor Peninsula Yacht Clubhttps://www.peninsulayacht.com/The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff Hammhttps://lknreal.com/Support the show

DTC Podcast
Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt

DTC Podcast

Play Episode Listen Later Jun 17, 2026 31:24


Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode, Kemberly Gong, VP of Marketing at Contentful, joins Eric to walk through what some marketing leaders are calling “The Great Content Collapse”, and what marketers can actually do about it.The setup: 60% of Google searches now result in zero click-through, and replaced by GenAI models like AI overviews. LLMs already account for 5% of traffic and climbing. Marketing budgets are flat or shrinking. Companies are flooding consumers with AI slop to hit KPIs. And consumers can smell it. 50% lose trust in a brand when they think the content was written by AI.Explore Contentful: https://www.contentful.com/?utm_source=dtc&utm_medium=podcast&utm_campaign=fy27-q2-global-tl_awareness&utm_content=gcc What you'll learn:What is the "great content collapse" and why traditional content strategy is breakingAEO vs SEO: where they overlap and where they divergeWhy agentic agents prefer structured, query-aligned content with third-party validationHow buyer behavior is changing and what marketing teams can do to stay aheadWhere brands over-rely on AI and how to keep the human voiceThe 30-day content audit for the agentic webThe Pets Deli case: 50% conversion lift from one personalization changeThe Ruggable BFCM case: 7x CTR and 25% conversion lift from personalized hero banners + homepagesHow Bossard scaled its content across 18 languages and 38 countries with AI workflows using personalization softwareWhat On Running does to drive 40% of sales onlinePlus: Kemberly Gong's 30-day content audit checklist for the agentic web.Timestamps:00:00 The Great Content Collapse05:38 AEO vs SEO Explained10:08 Why Personalization Wins in 202613:27 Where AI Actually Helps Marketing Teams22:23 Building Brand Trust Across ChannelsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

TubeTalk: Your YouTube How-To Guide
From Call Of Duty Clips To 15 Million Subscribers

TubeTalk: Your YouTube How-To Guide

Play Episode Listen Later May 29, 2026 51:23 Transcription Available


Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwWe sit down with Jordi “Kwebbelkop” to trace how a teen posting Call Of Duty clips turned into a creator who studies CTR and retention like a sport and now runs YouTube as one department of a larger business. We also unpack his AI detour, the backlash that followed, and why he believes the real winners use AI to unlock new audiences rather than replace the human on camera. •the origin of “Kwebbelkop” and how an old gamertag became a career identity •how early Call Of Duty uploads evolved into tutorials, myth-busting, and viral growth •what his first viral video taught him about demand, packaging, and repeatable patterns •why watch time and click-through rate still drive YouTube distribution •how Skype and Discord creator groups accelerate learning when the feedback is real •the hidden cost of grinding daily uploads and why chaos eventually catches up •building systems that remove you as the bottleneck and make long-term planning possible •why he regrets skipping business strategy and risk assessment early on •his reboot plan for bigger, sponsor-funded videos and a slower upload cadence •the real timeline behind quitting, experimenting with AI, and launching Blue •how he evaluated AI backlash using subscriber loss, brand interest, and audience signals •why AI dubbing is his favourite “adds value” workflow for global channel growth •how health, therapy, and higher standards changed the way he leads and creates •his blunt advice for new creators: post first, then refine the system If you're listening to this and you're interested in having a little group of content creators, we have a free Discord. You can join. There'll be a link in the description and in the show notes. 

My Amazon Guy
Amazon External Traffic Strategy for More Sales and Ranking

My Amazon Guy

Play Episode Listen Later May 26, 2026 4:42


Send us Fan MailAmazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings. In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The video also explains how Subscribe & Save fits into Amazon ranking by adding steady organic sales and helping support 180-day sales history.Book a call to turn outside traffic into Amazon sales: https://bit.ly/4jMZtxu#AmazonExternalTraffic #AmazonInfluencerMarketing #AmazonSubscribeAndSave #AmazonSEORanking #AmazonSellerTipsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 Best ways to send outside traffic to Amazon0:28 Why influencer traffic can help Amazon sales0:58 Affiliate marketing for Amazon sellers1:19 Building a social media presence for the brand1:55 Why brand awareness matters2:27 Direct-to-consumer strategy for Amazon brands3:10 Meta ads, TikTok ads, UGC, and branded Amazon search3:48 MAG Growth support for DTC marketing4:22 Does Subscribe & Save affect CTR and conversion rate?4:52 How Subscribe & Save affects Amazon ranking5:30 Organic sales and 180-day sales history6:05 Why recurring Subscribe & Save orders matter-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

My Amazon Guy
Automated Keyword Funnel For Amazon Ads

My Amazon Guy

Play Episode Listen Later May 18, 2026 9:22


Send us Fan MailFinding effective targets for Amazon advertising can be challenging for even seasoned sellers. This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsored products and amazon sponsored brands campaigns.Need help setting up Amazon ads the right way? Book a coaching call: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonSellers #AmazonAdvertising #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Finding Better Amazon Ad Targets01:03 - Setting Up a Sponsored Product Campaign01:32 - Why One Product Matters01:58 - Automatic Targeting and Bids03:05 - Automated Rules in Amazon Ads03:56 - Creating the Manual Campaign05:22 - Feeding Terms Into Ad Groups06:35 - CTR and Conversion Rate Filters07:08 - ROAS Filter and 30-Day Performance07:32 - Exact, Phrase, and Broad Campaigns08:16 - How the Keyword Funnel Works08:50 - Automating Amazon Keyword Research-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The Maximum Lawyer Podcast
PPC Isn't a Slot Machine: The Math Behind Law Firm Marketing

The Maximum Lawyer Podcast

Play Episode Listen Later May 5, 2026 33:45


Watch the YouTube version of this episode HEREThis episode gives you a clear, practical picture of how law firm SEO is changing right now so you can make smarter, more informed decisions about where to invest your time and money. Tyson sits down with Vaidas and Travis from RiseUp to unpack Google's latest updates, how AI content is being treated, and what actually moves the needle for firms that want cases instead of vanity rankings.You'll hear how Google is cracking down on scaled, low‑value AI content while rewarding original, human‑edited pages that deliver real information gain, and what that means for your current content library. The guys explain why “set it and forget it” SEO is dead, why they are going back to update a significant chunk of old content for long‑time clients, and how often you really need to revisit key pages. They also share a cautionary story about a firm that dumped 100 AI‑generated pages on their site and watched traffic drop by about 80% in two weeks, giving you a real‑world example of what not to do.Beyond Google's core update, you'll get a better understanding of where LLMs and search engines are actually looking: robust attorney bios, detailed case results, local signals, Yelp profiles, and consistent social content. That context helps you see SEO less as “just my website” and more as an ecosystem you can deliberately shape, instead of leaving it to chance.The episode also dives into PPC, showing how Google's own “smart” recommendations can tank your click‑through rate and why pay‑per‑click only works when you know your cost per click, conversion rate, and case value. By the end, you'll have a much clearer lens for deciding whether to put dollars into SEO, PPC, or cleaning up your broader online presence, and you'll know which questions to ask any marketing vendor before you sign the next contract.Episode Highlights00:00 – What's going on with the latest Google algorithm updates and how they impact law firm SEO.02:00 – Why “set it and forget it” content strategies are failing and how often you should update pages.04:00 – The firm that added 100 AI‑written pages and lost 80% of its traffic in two weeks.07:30 – How stats, FAQs, robust bios, case results, Yelp, and social posts feed Google and LLMs.10:00 – Tyson's CTR drop after following Google's “smart” ad recommendations and what to learn from it.15:45 – Travis's deck‑of‑cards analogy for PPC budgets and what “too little” spend really looks like.26:12 – Why most firms don't truly know their numbers and how that leads to bad SEO and ad investment decisionsConnect with RizeUp Media:Website Instagram Facebook Linkedin YoutubeResources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL SERIES ==> How to Use Clicks to Win at Segmentation <== | BATHROOM Break #104 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Play Episode Listen Later Apr 20, 2026 11:20 Transcription Available


Most marketers glance at their click data and move on. But Jay Schwedelson and Daniel Murray think that's a massive missed opportunity hiding in plain sight. This Bathroom Break gets into the underrated power of click-through segmentation, bot inflation you probably don't know you have, and why your unsubscribe link might be quietly wrecking your metrics. Oh, and Jay gave up caffeine seven weeks ago. Chamomile tea era, officially.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:00) Why your click data is worth way more than you're treating it(04:00) How to build retargeting audiences from email clicks for almost nothing(06:45) The two or three in the morning trick that reveals your real click-through rate(07:40) Using an invisible link above the fold to catch bot clicks before they skew your data(08:26) The surprisingly common mistake of counting unsubscribe clicks in your CTR(08:45) Why filtering clicks by ICP before retargeting makes everything sharperㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206