Podcasts about CVR

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.   You'll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.   If you're optimizing your listing, running ads, or just wondering why your sales aren't matching your metrics, this episode will give you the clarity you need.   Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.

Andrew Bab, Partner & Co-Chair of the Healthcare Group at Debevoise & Plimpton LLP In this episode of M&A Science, Andrew Bab joins Kison Patel live in New York to dive into the fast-changing legal landscape facing private equity deals in healthcare. From emerging state-level regulations and reverse CFIUS to FDA policy shifts and CVR litigation, Andrew offers a masterclass in legal diligence and deal structuring. They also explore how political scrutiny and increasing regulatory complexity are driving the need for more proactive, buyer-led approaches in healthcare M&A. Things you will learn: How state-level regulation is changing the game for healthcare deals What private equity needs to know about DEI rollbacks and False Claims Act liability Impacts of recent Delaware case law and why some firms are leaving the state When to use CVRs in pharma M&A and the litigation risks they carry How new HSR rules and antitrust dynamics are shifting auction timelines _______________ What is the Buyer-Led M&A™ Virtual Summit This isn't just another webinar—it's an interactive experience designed to give you the tools and strategies to lead your M&A deals with confidence. This half-day event brings together corporate development leaders and M&A experts to explore Buyer-Led M&A™, showing how you can take control of every stage of the deal. Register Now: DealRoom.net/Summit ________ Episode Timestamps:  [00:01:30] Andrew's background and overview of Debevoise & Plimpton's healthcare practice [00:03:00] Regulatory updates: DEI rollbacks, reverse CFIUS, foreign direct investment [00:05:30] National security laws expanding into tech, steel, and social media [00:06:00] Antitrust enforcement differences between Trump and Biden administrations [00:09:00] Delaware case law: MFW, Molus, Crispo and corporate governance implications [00:15:00] State-level regulation of healthcare deals (e.g., CA OHCA, MA law) [00:18:30] FDA's AI guidance and post-Chevron court deference [00:21:00] CVRs in pharma: structuring, litigation risk, and buyer incentives [00:29:00] Put/call deal structures for PE–strategic healthcare partnerships [00:32:30] HSR form overhaul and implications for auction vs. proprietary deals [00:34:30] Increased scrutiny of PE under False Claims Act and integration risk [00:44:00] Political scrutiny of PE in healthcare and rising public pressure [00:47:00] “Craziest M&A moment” – Mercury in the House of Orion delays closing

We look at Spirit Airlines exiting bankruptcy, fundamental changes at Southwest Airlines, the non-functional CVR in the Philadelphia Learjet crash, helicopter route restrictions around DCA, a bill permitting property owners to shoot down drones, the JetZero blended wing body (BWB), Sikorsky's “blown wing” VTOL, and countries looking beyond the F-35 for 5th-generation fighters. Aviation News Spirit Airlines exits bankruptcy 4 months after filing for Chapter 11 protection Spirit Airlines filed for Chapter 11 bankruptcy protection in November 2024. The airline continued operations through the proceedings. Spirit has reorganized its corporate structure, converted $795 million of debt into equity, and received $350 million in new equity from existing investors. Spirit changed its fare product structure with several tiers of premium seating. Southwest Airlines Threw Away Its Biggest Selling Point—And That's Exactly Why It Had To Start Charging For Bags Gary Leff writes, “Southwest is going to charge for checked bags, start expiring flight credits, and introduce no seat assignment basic economy.” Gary says this will end Southwest's product differentiation. Also that people are going to be bringing on a lot more carry-on bags, slowing down boarding. More carry-on bags means full overhead bins and customers having to gate-check bags. NTSB - Black Box from Plane in Deadly Philly Crash Never Recorded Audio On January 31, 2025, at 1807 eastern standard time, a Learjet 55 airplane, Mexican registration XA-UCI (call sign MTS056) was destroyed when it was involved in an accident in Philadelphia, Pennsylvania. The two pilots, two medical crewmembers, and two passengers were fatally injured. One person on the ground was fatally injured, 4 people were seriously injured, and 20 people incurred minor injuries. The airplane was operated as a Title 14 Code of Federal Regulations Part 129 air ambulance flight. The airplane was equipped with a cockpit voice recorder (CVR). The CVR was recovered from the initial impact crater under 8 ft of soil and debris and was sent to the NTSB Vehicle Recorders Laboratory, Washington, DC, for processing and readout. The recorder displayed significant impact-related damage as well as liquid ingress. After extensive repair and cleaning, the 30-minute-long tape-based recording medium was auditioned to determine its contents. The CVR did not record the accident flight and during the audition it was determined that the CVR had likely not been recording audio for several years. NTSB: Aviation Investigation Preliminary Report, Learjet 55, Philadelphia, PA Helicopter Route Permanently Closed After Deadly Black Hawk Collision with Plane After the NTSB highlighted the number of close calls in the DCA area, the FAA has permanently restricted helicopter flights. Excluded from the helicopter restriction are presidential flights, law enforcement flights, and lifesaving missions. The FAA is looking at other airports where different aircraft types share the same air space, including Boston, New York, Baltimore-Washington, Detroit, Chicago, Dallas, Houston and Los Angeles. NTSB urges ban on some helicopter flights at Washington airport where 67 people died in midair crash The NTSB recommended a ban on some helicopter flights in the DCA area. Chairwoman Jennifer Homendy said in just over three years, there were 85 close calls when a few feet (meters) in the wrong direction could have resulted in the same kind of accident. Tennessee congressman proposes allowing property owners to shotgun low-flying drones Tennessee Congressman Tim Burchett has sponsored HR1907, the Defense Against Drones Act [PDF] that would allow a property owner to use a shotgun to shoot down drones flying 200 feet or lower over their property. The bill also requires the property owner to report the aircraft and its registration number to the FAA within 60 days of the drone shooting. Related: S.F.

In this episode of the INS Infusion Room, host Derek Fox engages with Jennifer Acelajado and Hammam Ahmed, both clinical outcome specialists at MD Anderson Cancer Center, Houston, Texas, to discuss the critical topic of catheter-to-vein ratio (CVR) in vascular access nursing. They share their extensive backgrounds in nursing, the importance of patient education, and the role of their vascular access team in enhancing patient experience through effective practices. The conversation delves into their research on CVR, comparing different methodologies and definitions, and emphasizes the need for clear standards in practice to improve patient outcomes. The episode concludes with an invitation to the upcoming INS annual meeting, where they will present their findings.

The cost and quality of care can vary dramatically—even within the same health system. This has real ramifications for patients and clinicians, not to mention system outcomes. But reducing unwarranted variation in clinical care is much easier said than done. In 2019, UNC Health launched a care redesign office to take on the job. They identified 24 sources of variation to target. And their efforts were so successful that five years later, it was time to set their sights on a new list of targets—this time with a partner. In this episode, host Abby Burns invites Cyndi Hall, former Executive Director of Care Redesign at UNC Health, and Dr. Larry Marks, Executive Medical Director for Care Redesign, Professor of Radiation Oncology, and Assistant Dean of Organizational Health and Quality at UNC Health and School of Medicine, to break down the last five years of their care design work. They share how they selected which clinical areas to target, stories of what it means when this work is successful, and through it all, underscore the role of true change agents of this work: the clinicians themselves. Note: Cyndi Hall is now Senior Advisor for Healthcare Plus Solutions Group where she is translating her expertise in care variation reduction to help provider organizations improve the clinician onboarding process. Reducing clinical variation is something Advisory Board is actively researching in 2025. If CVR has been on your organization's docket and you have best practices to share, reach out to us at podcasts@advisory.com with the subject line “Sharing our CVR work” to get in touch with our research team. Links: 4 common pitfalls in care standardization — and how to overcome them Care variation reduction metric picklist UNC Health | Changing Lives for the Better Healthcare Leadership Training & Consulting | Healthcare Plus Solutions Obtaining Imaging Cost and Quality Information in Femoroacetabular Impingement: The Patient Experience - PMC Insights from the 2026 CMS Advance Notice How Steindler Orthopedic improved joint replacements with digital surgical technologies A transcript of this episode as well as more information and resources can be found on RadioAdvisory.advisory.com.

The NTSB held a press conference to provide preliminary findings from the flight data recorder (FDR) and cockpit voice recorder (CVR) related to the January 29 midair collision near Reagan National Airport between a U.S. Army Black Hawk helicopter and a PSA Airlines CRJ regional jet. The Black Hawk was conducting a checkride with night vision goggles and was following FAA-designated helicopter routes. The CRJ was cleared for a visual approach to Runway 33. The investigation revealed discrepancies in altitude readings from the Black Hawk's instruments, raising concerns about possible erroneous altimeter data. At 8:47:40 PM, the CRJ received an automated traffic advisory, and the tower instructed the Black Hawk to pass behind the CRJ. However, due to a transmission overlap, the Black Hawk may not have received the full instruction. Seconds later, the aircraft collided at approximately 313 feet altitude. The NTSB is conducting a visibility study, examining night vision goggle effects, air traffic control communications, and ADS-B transmission issues. The agency commended the FAA's temporary helicopter flight restrictions but has not determined if permanent changes are necessary. The full investigation is ongoing, with additional findings expected in the final report. If you're getting value from this show, please support the show via PayPal, Venmo, Zelle or Patreon. Support the Show by buying a Lightspeed ANR Headsets Max has been using only Lightspeed headsets for nearly 25 years! I love their tradeup program that let's you trade in an older Lightspeed headset for a newer model. Start with one of the links below, and Lightspeed will pay a referral fee to support Aviation News Talk. Lightspeed Delta Zulu Headset $1199 Lightspeed Zulu 3 Headset $899Lightspeed Sierra Headset $699 My Review on the Lightspeed Delta Zulu Send us your feedback or comments via email If you have a question you'd like answered on the show, let listeners hear you ask the question, by recording your listener question using your phone. Mentioned on the Show Buy Max Trescott's G1000 Book Call 800-247-6553 Buy Max Trescott's G3000 Book Call 800-247-6553 #368 NTSB Accident Investigation Process with Jeff Guzzetti Free Index to the first 282 episodes of Aviation New Talk So You Want To Learn to Fly or Buy a Cirrus seminars Online Version of the Seminar Coming Soon – Register for Notification Check out our recommended ADS-B receivers, and order one for yourself. Yes, we'll make a couple of dollars if you do. Get the Free Aviation News Talk app for iOS or Android. Check out Max's Online Courses: G1000 VFR, G1000 IFR, and Flying WAAS & GPS Approaches. Find them all at: https://www.pilotlearning.com/ Social Media Like Aviation News Talk podcast on Facebook Follow Max on Instagram Follow Max on Twitter Listen to all Aviation News Talk podcasts on YouTube or YouTube Premium "Go Around" song used by permission of Ken Dravis; you can buy his music at kendravis.com If you purchase a product through a link on our site, we may receive compensation.

In de vijfde aflevering van De Luchtbrug spreken we over de VNV-noodtelefoon. Coen George en Petra Vos (resp. Vicepresident en Bestuurslid Beroepsinhoudelijke Zaken) geven uitleg over wat de noodtelefoon voor jou als vlieger kan betekenen en bespreken ook aan de hand van een aantal concrete cases wat de VNV allemaal doet bij een accident of incident in de luchtvaart. Show notes: [00:00] Functie en gebruik van de VNV-noodtelefoon [03:36] Recente voorbeelden [06:25] Praktische tips bij een incident [09:52] Concreet voorbeeld: Touchdown voor threshold - baan 22 Schiphol (jan. 2023) [13:29] Turkish Airlines crash (2009) - onderzoek volgens ICAO Annex 13 [16:25] Bescherming van de CVR en andere data [22:24] Recent incident met een persoon in de motor [24:49] Belang van goede samenwerking met andere instanties Hosted on Acast. See acast.com/privacy for more information.

In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth!   In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could transform your holiday sales from hundreds of thousands to millions? Destaney Wishon of BTR Media, our expert guest, reveals the art of crafting your own demand and skyrocketing sales with strategic off-platform investments, such as TV and video ads. We dissect the tactics that took one brand from $200,000 to a whopping $4 million, focusing on differentiating branded and non-branded sponsored product campaigns, and structuring these campaigns based on search intent to maximize their impact. We also break down Amazon advertising strategies for those looking to boost performance and profitability. Discover how to make the most of tools like the Search Query Performance report and Amazon Marketing Cloud for comprehensive insights into conversion rates. Learn to balance profitability with traffic through dual campaigns, explore the potential of DSP for bigger budgets, and navigate the nuances of keyword targeting. With Destiny's insights, you'll be equipped to optimize your strategies using metrics like TACoS and tools like Helium 10 Adtomic for periodic assessments. As we explore the intricacies of Amazon PPC campaign optimization, we cover everything from keyword volumes to match types. Learn how to effectively manage budgets with keyword volume, and understand the importance of automatic and manual campaigns, especially for new product launches. We also touch on the importance of influencer collaborations and product targeting to improve conversion rates in high window-shopping categories. Join us as we conclude with a special Q&A, where Destiny continues to share her expertise and engage with our community. In episode 625 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Strategies for Amazon Holiday Sales Success 00:35 - Welcome to TACoS Tuesday 06:17 - Optimizing for New Product Launch Strategies 10:26 - Optimizing Amazon PPC Campaigns for Higher Sales 16:56 - Amazon PPC Campaign Optimization Strategies 17:57 - Optimizing Keyword Match Types in Campaigns 21:14 - Influencers and Organic Sales on Amazon 27:02 - More Q&A and Follow-Up Questions Transcript   Carrie Miller: In this week's episode of the Serious Sellers podcast, we have expert Destaney Wishon with us and she's answering all of your questions, and we're going to be talking a little bit about Black Friday and Cyber Monday and how one of her clients actually went from $200,000 to $4 million this holiday season. This and so much more on today's episode of the Serious Sellers podcast.  Bradley Sutton: How cool is that? Pretty cool, I think, think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. Well, that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.  Carrie Miller: Hello everyone, Welcome to TACoS Tuesday. We have our expert guest here, Destaney Wishon. Thanks so much for joining us, Destaney.  Destaney: Happy to be here. Very excited. I mean the chaos of the holidays Black Friday, Cyber Monday, what better time to get all your questions in?  Carrie Miller: Yeah, exactly.  Destaney: On our end, almost across the board, we saw Amazon's extending this holiday period, you know, taking some pressure off of their shipping for two days. So for the first time ever. You know, if we're just comparing Black Friday to Black Friday, year over year, this Black Friday was a little bit lower, but the overall holiday period was up. I don't know if consumer sentiment around shopping is higher, but sales were almost incredible and I would say our ROAS was pretty in line. We had one brand go from $200,000 to $4 million in sales month over month. It's obviously a giftable item, but it was pretty crazy to see that. So it's been really strong now. Carrie Miller: Oh, that's amazing.   Destaney: Didn't run deals whatsoever. You did nothing for lead-in CPCs are up and your sales weren't that much stronger. But for the brands who leaned in, they did fantastic.  Carrie Miller:  That's amazing, was there a specific strategy you think that they changed, because that's a pretty substantial jump.  Destaney:   They did a fantastic job. And this is kind of the new topic I've been coining in my training is when you list on Amazon, you're just capturing the demand. Amazon's doing all the work. They're driving the people that are searching for your product. You're just, you know, you got a little bucket and you're capturing it.  Carrie Miller: Yeah Destaney: What they did incredible was they created their own demand, so they went off platform, they invested in TV and video and they educated their customer based on why they need to buy their product. So when Black Friday, Cyber Monday came along and they typed in their search term, they stood out in the page because the customers were already familiar with their products.  Carrie Miller: Wow, that's, that's pretty incredible. Yeah.  Destaney:   Yeah, it was insane to watch.  Carrie Miller:  I was. I've been curious about the tv ads and how. You know how those are going for people, so that's sounds like they. You can do a really good job with them, depending on- Destaney: 100%. We're seeing a lot of success. It's also just like rewiring your brain. I think a lot of brands are spoiled because sponsor products are so successful. But I'm like, of course they're successful, a customer's already planning on buying you. You didn't do any work, you just fit on a keyword. Like Amazon did the work of bringing people on the platform. Carrie Miller: Very true, so would you like to get on and start answering some of the questions from the audience?  Destaney:    Let's do it. I mean, typically these run over, so we might as well start strong.  Carrie Miller: Well, yeah, okay, this is from Spencer, and he says What is considered best practice for branded sponsored product campaigns. Do you make a separate campaign for each SKU or do you make one campaign and put all the SKUs in it?  Destaney:     It kind of depends. Your branded searches aren't always the same, right, if someone's typing in Coca-Cola Diet Coke versus regular Coca-Cola, you can change your strategy. So we segment based off search intents. We almost always separate branded versus non-branded, like that is table stakes. You have to separate branded versus non-branded campaigns. But when it comes to lining up your SKUs, we depend on search intent. But also from a reporting perspective, it's sometimes nice to break out into single SKU campaigns because then you can look at your TACoS per brand and you can say you know SKU A is doing really well. Maybe I should increase my branded search investment on this SKU and increase my budget on that campaign while pulling back on my branded investment for SKU number two. Breaking out into single SKU campaigns as a whole just makes it really easy to control your budget distribution if you have good naming and good organized campaign structure.   Carrie Miller:   Daniel says afternoon. Is there a I think it's morning for me, but afternoon probably for you guys Is there a golden ratio of CTR to CVR for measuring effectiveness of ad campaigns? Destaney:   I'm not going to give a golden ratio per se because it's really dependent on category. Click-through rate's also really difficult because it depends on things like pricing and reviews. So your advertising is going to be influenced by that. Same for your conversion rate, but your conversion rate. You can figure out what your category is converting on really easy using tools in Adtomic or using the search query performance report and clearly see using brand metrics. Hey, my category is converting at 20%. You should be converting better than category average, like that's kind of the standard. If you're going to increase your ad investment, you need to be converting better than category average. That being said, again, it's also dependent on search intent. Probiotics is going to be a lot more expensive than probiotics for kids back to school, right? So you can't just blanket look at your conversion rate across the board. You have to understand intent.  Carrie Miller:   Awesome. Okay, let's go to Joshua. He says if you came to Helium 10 from an agency and had hundreds of their old campaigns in your account, what is the best practice? Should I delete all of the non-performing campaigns and start over? I am not sure how to proceed. Destaney:   Great question. No matter what software you're transitioning to or an agency you're transitioning to, we don't ever recommend just pausing everything and hard stop. It's really bad for relevancy and it's difficult for the transition. What we do recommend doing is pulling your search term report for the last 60 days. Pull out all of your keywords that are successful and build them out into the new structure that you want to move forward with using the new software and then slowly rolling those out at the same time. As your new campaigns pick up traction, you can slowly pause out your old campaigns that are maybe a bad structure or maybe they're a weird single keyword structure that you don't want to move forward with. You slowly transition them over. First thing pull all your good keywords. Second thing pause all your bad keywords. Third thing slowly launch and transition your budgets over from old to new.  Carrie Miller:     What are the best practices for 2025 for new product launches. What's changed? I mean, I don't know if that's in regards to that's what I would put it, as I think.    Destaney:     I mean I don't know if that's in regards to me, but I would put it as yeah, I think quite a few things have changed. In terms of product launches, I would say driving external traffic is still doing really, really well and something that I think needs to be leaned into. A lot of brands cannot afford the CPCs in the category on a product that has zero reviews, so any way you can use external traffic that's maybe a bit cheaper to get your reviews up before leaning really heavy into Amazon advertising is a little bit more profitable. I would also say we're seeing this transition to creative matters so much more. So, making sure your click rate and conversion rate is good with your main image, but on the Amazon advertising side, really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the Amazon advertising side. Really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the page, because when you're launching, you don't stand out on the review perspective, so find unique ways to stand out within the search results.  Carrie Miller:   My product launched in October and I'm struggling to get sales. I've been using auto and manual campaigns, spending between 30 to 50 per day on a $20 product. I've launched the product in another territory where it's selling well. So feel confident with the product and listing. Any suggestions? Destaney:   Yeah, so I would say the first thing is to look at the keywords and really make sure they're the right keywords. Type them into Amazon. Do you see similar products? Once you see similar products, are those products priced at the same as you or are they cheaper than you? Do those products have a lot more reviews than you? Figure out the competitive advantage that they may have over you and improve your listing in that way. On the advertising side, it's really as simple as again looking at the keywords and trying to expand the keywords in which you have that competitive advantage and then optimizing your bids to make sure you can be profitable. The biggest thing, though, I would say, is understanding that competitive advantage. When you type in your main keyword, what do your competitors look like? What's the price? What's the reviews? Is the main image different?  Carrie Miller:   And the next question is from an Elite member of ours. Hi, Andrew. For SB product collection campaigns we find basically all our sales come from top of search. Is that common? Also, is it worth spending time bidding on other placements for those campaigns? Great question.  Destaney:    In general, I would say it is common. If you think about how the search results are set up on desktop and mobile, what is the biggest ad on the page? It's the sponsored brand top of search ad. The headline ads, the sponsored brand ads on the product detail page are typically video. It's not typically product collection, it's sometimes store spotlight and video. The only other sponsored brands that show up on page one are way down in the middle of search, sometimes the bottom of search. So this is very typical, not surprising. You can bid on the other placements. It's not going to drive a huge difference. Just know that the majority of your traffic and visibility comes from top of search because that's where all of the customers are clicking and viewing before they scroll down the page. Carrie Miller:   All right. The next one is from Keith. He says my BSR is improving and my PPC is converting. However, the organic ranking for my main keywords are not improving much. Any advice on how to improve rank?  Destaney:    Yeah, the two biggest factors that you can then break down is sales velocity or conversion rate. So again, figure out your category conversion rate. That's super easy with brand metrics, insights and planning or Helium 10 Adtomic, it's Amazon given data, it's first party data. So look at brand metrics. If you're converting lower than your category, you're going to need to drive a lot more traffic to your category, so you're probably going to need to spend more in order to improve that organic rank. On the flip side, let's say that you are spending more than the category or driving more in the category. Then it comes down to again like improving that conversion rate. It's traffic or conversion. Those are the two levers you really need to consider. So again, traffic the easiest thing to do is spend more it's not always the best answer or improve your listing and convert better, so that way you can easily spend a little bit more.   Bradley Sutton: Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's index checker to check any keywords you want. For more information, go to h10.me/indexchecker. More information go to h10.me/indexchecker. Carrie Miller:    Hello, 80 to 90% of my PPC campaigns coming from SBV. I see the CPC and SBV a lot lower than sponsored. I am thinking to double down on I'm assuming that's sponsored brand video and let the SP sponsored on the second plan. Would that be a good way of going?  Destaney: This is. I'm not going to say this is wrong, but this is really really unusual to see because on page one there's one sponsor brand video ad, so it's very limited in terms of advertising inventory. On page one there's 15 to 20 different sponsor product camp placements, so almost actually across the board. As an agency with over $100 million in spend, 70% of sales almost always come from sponsored products because they have more real estate and inventory on the page than anything else. Very unusual. Also, sponsored brands view can get competitive really fast because since there's only one placement on page one, when everyone starts increasing bids for that placement, you can kind of lose control as CPCs go up and you're going to lose a lot of your sales velocity. So I love sponsored brands video. It's a great format, but it's very, very limited in terms of advertising inventory and you should be investing more in sponsored products. That is, across the board, the highest sales driving tactic because there's so many more sponsored product placements than anything else.  Carrie Miller: Keith says or asks what is the best way to check my conversion rate versus competitors on keywords?  Destaney: I would say your search query performance report is probably like one of the easiest ways as a whole to look at search query performance. It's not specifically related to advertising. When you're specifically looking at advertising, you can't compare directly on the keyword level. You can look at it at the subcategory level but you cannot see directly on the keyword level. You have to use SQP and then overlay it with the rest of your data.   Carrie Miller: How can you measure the effects of having a loss leader to help bring in additional traffic into your brand or variation listing?  Destaney:    Great question. I would probably dive into AMC for a lot of that. AMC is going to help you understand if someone clicks on one product, do they then end up buying another product? That's the easiest way. Without that, you could probably use depending on where you're advertising the sponsor product to advertise product report to see if people are clicking on one and then buying another. That's a really easy way to justify. It's just limited to only your advertising data where, if you use the appropriate AMC report, then you're gonna be able to see all of your organic data and that's gonna help you understand much better.    Carrie Miller: My sponsor campaigns are doing well when I have a lower bid. Whenever I raise my bid to try and get more juice out of them, my budget gets blown and they become unprofitable. Do you know what I should do in order to make this work for me?  Destaney:    There's really no perfect answer here. I mean is the balance that is Amazon advertising. One of the things that we do to help this is we'll create two campaigns with the same keywords. One of our campaign will be lower bid, focused on profitability, and the other campaign will be higher bid, with focus on sales, and we'll shift our budget back and forth. You know, 70% of our budget is going to go to profitability, 30% of our budget is going to go to the high traffic. That way we're not having to constantly fluctuate our bids. This kind of allows us to move the budget from both to maximize profitability and then, when we're done with that, it's okay, we can shift more and turn on higher sales. It's just easier budget distribution. The other things that you could look at is your bid management strategy. Maybe there's a better middle ground. Are you optimizing for placements? Are you moving broad phrase and exact? Sometimes your long tail keywords are going to be a little bit cheaper from a CPC perspective, so you're going to be able to drive more profitability from your long tail keywords. All of those additional measures are going to be hugely beneficial for the strategy.  Carrie Miller:   The next question is what's your take on DSP and data from AMC?   Destaney: I'm going to start with data from AMC, because it is now available for everyone. Brian Lee asked later on in the chat who can use AMC. Helium 10 has actually rolled it out, so you first need to request your instance being set up, but you do not need to run DSP ads to get access to AMC now. AMC is basically analytics and audience platform that just gives you a ton of insights into your Amazon advertising data. If you're not incredibly familiar with Amazon ads, it's gonna be probably a shiny object syndrome and I don't recommend you dive into it just yet. But if you understand sponsor brands and sponsor display. The second part of this question is what's my take on DSP? DSP has a bad reputation in the space because agencies and or Amazon managed services haven't been running it well, but DSP as a tool is incredible. It's one of the most powerful Amazon advertising tools out there, I would say, if used appropriately. You do need to be spending at least $10,000 on DSP a month for it to make sense, but DSP is incredibly, incredibly powerful for brands that are ready for it.  Carrie Miller: What do you recommend for Ad campaigns when you have separate listing variations. Do you recommend to merge or manage in each campaign??   Destaney: Again, it depends on search intent. In my opinion, if I have a black t-shirt versus a red t-shirt, and that's how they're variated, I like to separate out my campaigns so I can create search terms based off the variations. So I can create search terms based off the variations. If my only variation difference is size. No, not size price $20 variation, $10 variation I may not segment them. I would typically put my lowest price first because that's going to have the highest click-through rate and then lead customers to my other variations. If it's flavor variations, weight variation, something with different search intent, I recommend segmenting campaigns so you can curate your keyword experience.   Carrie Miller: What is a good way to determine keywords that you are ranking for, then comparing them to PPC campaigns to determine which keywords you may not be advertising for? Any quick way to do this.  Destaney:   Quick way is the fun part of this question. So the biggest thing I would say is to 100% 80-28. We kind of look at if we're ranked in the top four. We're going to pull back on sponsored product spend and move budgets to our sponsored brand, so we're winning the top of search and showcasing our brand. That's our overall strategy. You can use TACoS correlation to do this. If you have a TACoS objective, you'll see that when you spend on a sponsored product ad that you're ranked for, your TACoS is going to increase because you're cannibalizing your organic sales. So you can almost use TACoS as a lever to push and pull. It's not a perfect solution but it will help. The second thing to do would be to dive into you know, using Helium 10 and on a monthly, quarterly basis, pulling probably those terms, that on average you're above number four, number eight on, and then we create segmented campaigns for ranking that we can turn on and off as needed. So I don't want to turn off that keyword as a whole, I just want to lower the bids. So I'll shift my budget for my ranking campaigns to my profitability campaign. So I'm still running, but I'm not showing up in the top four sponsored ad placements.   Carrie Miller:    Jason says what is an optimal amount of keywords per exact campaign. I started with 15 or so, but as keyword harvesting creates new targets, the list has grown quite a bit. Break them into new campaigns question.  Destaney: Absolutely I personally don't love harvesting new keywords into an old campaign because it's going  change the performance of your old campaign right. If you have 10 new keywords that aren't proven, then your overall campaign may stop, start performing worse. So 15 is a great number. This is one of those fun like depending on what influencer you follow in the space, you're going to get a different number. It's really dependent on your budget. You know we've had brands that are spending a million dollars a month and they're able to have 100 keywords in a campaign because their campaigns had a thousand dollar budget. So we could afford from a budget perspective to drive traffic to every keyword. If you don't have that budget and you're only at $100 a month or a day, then you're going to need a lot smaller group of keywords to make sure you're collecting data on those keywords. So start with 15, maybe go to 20 to 30, depending on how high you want your budget to be, but then always break them out to new campaigns past that point.  Carrie Miller:   Are exact keywords generally expensive than broad? What, according to you, is the right mix of keywords, match type within a campaign and how many can should be added? Destaney: This is a fun one. There's a ton of misconceptions around this. In my opinion it just depends, because it's an auction model. If someone is bidding more on their exact match term than they are their phrase match, then maybe your exact match keywords are more expensive because your competitor is bidding more. We test all three match types across the board. They all three run in a very similar ACoS or ROAS because we control the bids to what's converting best at that certain point in time. I think for us, phrase match is one of our highest selling match types right now because broad sometimes goes too broad and doesn't convert as well. Exact match typically converts the best but can be the most expensive. If we're in a category where our competitors are bidding a lot more on exact, highly recommend running all three. Later on, someone asks can you put them all in the same campaign? You can. It's not necessarily going to hurt. We break ours up most of the time. There's instances where we won't, just so I can control again where my budget's going. But we continue to test every single keyword and every single match type and then just negate and or pause or lower bids depending on the performance in the CBCs.  Carrie Miller: I recently launched, about two weeks ago. I'm running an automatic and manual campaign. Is there any other campaigns I should be running? Destaney: No, I'd say that's fine unless you have a really high budget and look at maybe video or sponsored brands. Those are going to do really well for you. It's unique advertising inventory but considering it's only been two weeks, I think an auto and a manual is good. An auto is going to be used for keyword research and data collection for you. Use your manual campaign to really control where your traffic's going and then just continue adding those automatic keywords you're finding into your manual campaign.  Carrie Miller: Mike says, I'm in a category where there's a lot of window shopping, so my advertising spend is high as lots of clicks, no and low sales. Long tail keywords have low traffic and the keywords with higher search volume are very general, expensive and saturated by competitors. Any other strategies to consider?  Destaney:   Yeah, I would say, like the home decor, apparel, puzzles those categories can be really difficult because of the window shopping. So you got to think how do you stop someone from window shopping? Video does really really well because then you're educating them on why your product's better and why they're interested. And the good thing with sponsor brands video is if they're just watching the video you don't get charged. You only get charged if they clicked, and if they click they're interested. But again, I'd put this back on you to ask why are people clicking on your listing but not buying? Like even in high window shopping categories, you need to have a competitive advantage. The second thing I would say is product targeting, sponsor product product targeting, sponsor display product targeting can do really well. Target all of the competitors who have lower reviews than you, a higher price point than you, worse reviews than you. These do really well in window shopping categories because, as you mentioned, people are looking at competitors and then clicking on other listings and other listings. So this is a good opportunity to kind of take advantage of that mentality.  Carrie Miller:   Would you also say influencers are probably really the best way for those particular categories.  Destaney:  Yeah, I think influencers do really well because they're again, it's the same as the video concept. You don't want to just capture the demand and be compared to every other product in your category by price or reviews, which is what Amazon's known for. How do you educate a customer on why they need your product before they even click? Influencers, video ads, off-platform traffic does that job.  Carrie Miller:   Do you think Amazon rewards or gives more ranked juice for organic sales more than PPC sales, or do they treat them the same?  Destaney:    I would probably say more to organic sales. This is why your big retail brands your Johnson and Johnson's, your Pepsi or Coke's can get away with having listings that maybe aren't as fantastic because their organic conversion rate is so much higher, right? Even before they were spending a ton like seven years ago when I got started in this space those brands did so well because their conversion rate was higher. Customers were searching for their brand name and buying right, so their organic is already inflated and doing much better. Nowadays, PPC of course plays a role, but Amazon knows that they're going to max out on how much PPC opportunity they can have within the search results, so I think organic is weighted a little bit heavier in terms of conversion rate and click-through rate.  Carrie Miller: Do you ever increase budget on a PPC campaign, even if it isn't maxing out?  Destaney: It doesn't hurt. I don't think it necessarily helps. It can. I've seen a few people kind of make statements like I ran a campaign at $50 a day budget and it did nothing. When I increased it to $500 a day it did something. I've never really seen that, but it doesn't hurt anything. Carrie Miller: Joshua says wait. So I thought it was best practice to segment campaigns, as in keywords and such, to determine the performance. So is it best practice to clump keywords together for campaigns in groups of 10 to 15?  Destaney:   It doesn't really matter. Single keyword campaigns are okay, they don't hurt, but they're a pain to scale. We have brands that have 500 keywords doing well, so I'm not going to create 500 campaigns when it doesn't drive that much added value. We do 10 to 15 because it's controllable, it's easy to scale, it's easy for us to build out. Because it's controllable, it's easy to scale, it's easy for us to build out. In an absolutely perfect world, single keyword campaigns could be the best solution, the most value added, because you can do your placements at the same time, but they're not scalable for most people. Most people don't have the operations to run it appropriately and the software's out there that are recommending single keyword campaigns have a really terrible bid management strategy that doesn't make sense for them. So I would say if you're a small brand, only have one product, go ahead and run single keyword campaigns if you want. Just make sure you have a good system for naming and structuring.  Carrie Miller: This is a good question. If you're new to Helium 10 Adtomic, what's the best place to start? I feel overwhelmed by the complexity of the system.  Destaney:   I would start by saying that that is the nature of Amazon and Amazon probably going to feel overwhelmed. So the biggest thing is to actually go through, like the videos that are directly within Adtomic. Like that's what I would say one of your best bets and start learning each piece individually. That's something that I kind of got overwhelmed with, like in the beginning. Keyword research and bid management that should be our core focus when it comes to advertising. So go through those segmented videos and help yourself understand the system that way. Do you have anything else, Carrie?  Carrie Miller: Yeah, I mean we do have kind of a PPC Academy. If you are a paid subscriber to Helium 10, you can go into that course. But Bradley also has done some. He did some masterclasses on Adtomic and then there's also kind of learn videos, like you were saying, just like watch those little videos for each different thing within the actual tools. There's kind of little training videos. I would suggest doing that. We also have it in our academy. We have videos in our academy that show you how to use Adtomic.  Destaney:   General, it just takes time and, to not get overwhelmed, you have to hop in and you have to test and learn. By the time you learn something Amazon will change some button or some switch. So don't get overwhelmed by like. We have incredible comments and questions that are being asked that I would say are pretty advanced here. So, like, don't get overwhelmed by all of that. Just start simple, start small and you'll figure it out as you go. Carrie Miller:   I think we'll do maybe one more here. I think this is a good one. I use Cerebro to extract keywords from competitors ASINs and then include those as exact and phrase match within the same campaign. As a result, my campaign sometimes ends up with 500 plus keywords. Is this approach okay, or should I create smaller, more segmented campaigns? Destaney:   I'm going to assume what's happening with your 500 plus keywords is only 10 of them are actually getting impressions and clicks. That is the problem with that strategy. Unless you have a thousand dollar a day budget, you cannot afford the data across all those keywords. And what I mean by that is the industry standard is you need anywhere from 10 to 20 clicks per keyword before knowing whether or not it's a keyword that can be optimized right. So let's say 10 clicks at a $1 bid across 500 keywords. I can't do that math. What is 500 times $10? Like 5000?  Carrie Miller: Yeah.  Destaney:  Please, you guys I just got the zeros. This is one of those memes I was like what is the most embarrassing thing you typed into your Amazon or your calculator this year? I was about to say you cannot afford to collect data on all those keywords. You're going way too big and you're going to have campaigns that only have 5 to 10 keywords getting clicks, because that's where all of your budget's going. Your budget's only going to go to those keywords. Amazon's not going to spread it across all of your keywords. So there's no point in doing any of that keyword research when 480 of those keywords you cannot afford to get impressions on. That is why we break them out in a segmented campaign. So I can have a $10 campaign focus on one to two keywords, collecting data. I can turn on and off as my keywords are successful versus your 500. Again, you can't necessarily afford it unless you're going to be spending 5 to $10,000 to collect data on all of those terms.   Carrie Miller:   All right, I think that's the last question. I think you've done an amazing job for pretty much 45 minutes straight answering questions. So thank you. And Andrew says Destaney is the GOAT. And then Cory said “Agreed, this is awesome!”. So thank you so much for joining us for TACoS Tuesday and thank you to everyone in the audience. We had lots of I mean, we still have questions we haven't answered. I'm sorry about that. We just don't have time to do all of them every single time, but if you join next time early, you can get your questions in early, right when we start and get them answered. But thanks again for everyone who joined and also Destaney. If anyone wants to reach you, where can they reach you? Destaney:    Facebook or LinkedIn is probably the easiest. I see a few like good questions that came in last minute. Cory Benson, like all of my content is pretty much on LinkedIn, based around your question, so feel free to follow me on either of those platforms or reach out in the Helium 10 groups. I'm pretty active in those groups, so if you have any questions that we missed, we'd love to hop in and help.   Carrie Miller: Yeah, if you're not following Destaney on LinkedIn, you're missing out, so you got to go go follow her there. So, all right, thank you again, and we'll see you all again next time on TACoS Tuesday.

Klienti Alzheimer Centra na Sychrově si přáli přivítat na besedě automobilového závodníka. Pozvání ochotně přijal Věroslav Cvrček z nedalekých Jenišovic.Všechny díly podcastu Vybrali jsme pro vás můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Over en million mennesker følger Rasmus Kolbe - bedre kendt som »Lakserytteren« - på YouTube, TikTok og andre sociale medier, hvor han tjener penge på reklamer, betalte samarbejder og eget merchandise.  Men ifølge forbrugerombudsmanden er det ikke tydeligt, hvornår det indhold han og andre influencere laver, er reklame og hvornår det ikke er. Derfor bliver reglerne nu strammet: ALT hvad influencere lægger op på sociale medier er en del af deres forretning og skal derfor overholde markedsføringsloven. Lakserytteren og 119 andre influencere svarede prompte: »Det ødelægger ytringsfriheden for os som privatpersoner, at vi ikke kan være os selv, se ud som vi gør og anbefale de ting, som vi holder af,« skrev de i et åbent brev til forbrugerombudsmanden. Men… Rasmus Kolbe driver Lakserytteren med CVR-numre og millionindtjening. Hvorfor er det et angreb på hans ytringsfrihed at bede ham følge nøjagtigt de samme regler som alle andre erhvervsdrivende? Gæst: Rasmus Kolbe aka. »Lakserytteren«, influencer og iværksætter  Vært: Kaare Svejstrup  Foto: Asger Ladefoged (Berlingske)See omnystudio.com/listener for privacy information.

Věroslav Cvrček mladší si jako jeden z pěti českých soutěžních jezdců vyzkoušel ostré závodní tempo s nejlepšími světovými závodníky. Jaká byla účast na Středoevropské rally seriálu mistrovství světa a jaké má plány na další sezonu?

Věroslav Cvrček mladší si jako jeden z pěti českých soutěžních jezdců vyzkoušel ostré závodní tempo s nejlepšími světovými závodníky. Jaká byla účast na Středoevropské rally seriálu mistrovství světa a jaké má plány na další sezonu?Všechny díly podcastu Vybrali jsme pro vás můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset. We'll see you in The PPC Den!

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn't the hottest month for Amazon PPC, but Mike breaks down why it's not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month.  We'll see you in The PPC Den!

O víkendu skončilo Mistrovství ČR v rally, kterého se pod hlavičkou KONTAKT Škoda TEAM zúčastnil s novým autem světové úrovně Škoda Fabia RS Rally 2 Věroslav Cvrček ml. Hodinu před polednem vám přiblížíme život známé závodnické rodiny Cvrčkových.

O víkendu skončilo Mistrovství ČR v rally, kterého se pod hlavičkou KONTAKT Škoda TEAM zúčastnil s novým autem světové úrovně Škoda Fabia RS Rally 2 Věroslav Cvrček ml. Hodinu před polednem vám přiblížíme život známé závodnické rodiny Cvrčkových.Všechny díly podcastu Host Dopoledne pod Ještědem můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Patrick Stiles with Vidalytics joins the ClickBank Affiliated podcast to unveil the secrets behind the VSL, and how you can turn your VSLs into money making machines. Patrick alongside Thomas and Kyle dive into key metrics that have never been shared before that reveal how you can create impactful VSLs that convert, how long your VSLs should be, when to drop your CTA, and so much more. Vidalytics makes your VSLs “smart” – where out of the box you get a premium, super fast video player that has the most advanced and effective tactics for VSLs to drive conversions… From grabbing attention to keeping engagement, collecting leads, driving towards a CTA. You also get the most robust video marketing analytics to easily optimize your videos, including seeing the exact spot in your VSL where people convert. You can connect your VSLs to the rest of your funnel, like your ads or CRM which enable advanced strategies that unlock new levels of scale. And you can even make interactive VSLs, so your viewers choose their own adventure, selling themselves. This is why V Shred, Performance Golf, Jon Benson, Frank Kern, Perry Belcher, Todd Brown, Brendon Burchard, USCCA, Mike Dillard, Entrenation (and ClickBank itself) trust Vidalytics. Vidalytics generally sees a 10-25% CVR lift in head to head split tests w/ other players. Grow Your Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Learn More about Vidalytics - https://www.stateofvsl.com/ Vidalytics on ClickBank Partners Page -https://www.clickbank.com/partner/vidalytics/ Connect with Patrick - https://www.linkedin.com/in/patrickstiles/ Email Us - affiliated@clickbank.com

Overvejer du at springe ud som selvstændig? I denne episode får du mit bud på, hvilke færdigheder der er de allervigtigste, og hvordan du bedst kan forberede dig på at tage springet, hvis det er noget, du drømmer om. Det handler ikke om, hvordan du får et CVR-nummer, eller hvordan din første hjemmeside skal se ud. I stedet tager vi en tur i helikopteren og ser på nogle af de spørgsmål, du kan stille dig selv i forbindelse med dine indledende overvejelser. Du får også svar på: Hvilke færdigheder der er de allervigtigste (efter min mening, selvfølgelig) Og hvordan du kan forberede dig (bedre end jeg gjorde

Which ad type has the ability to increase CVR and drop price sensitivity by up to 80%?   In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience.   We also cover: Why Original Grain's UGC flopped (and why you should maybe lean away from UGC). Costly signaling, what it is, and why it's critical for your brand to know. The best hot take on the internet right now…cheap content gets cheap attention!    STUDY SOURCE: https://tips.ariyh.com/p/when-to-use-video   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Join us for an exciting episode where we uncover the latest and greatest from Helium 10. We kick off by exploring the top 14 innovative tools and features introduced this 2024, designed to give Amazon sellers a competitive edge. We highlight the platform's expanded capabilities to include the Amazon Brazil marketplace, making it easier than ever to tap into this emerging market through Amazon's Remote Fulfillment Program. Next, we introduce the powerful Product Launchpad tool, perfect for organizing multiple product research projects. Discover how you can track competitors, get AI-generated summaries, and even change Amazon prices directly within Helium 10. We also discuss the revamped Demand Analyzer tool and updated title length recommendations feature in the X-Ray tool, all aimed at enhancing your product research and listing optimization. Finally, we explore advanced features like the automation of Cerebro, available on the Diamond plan, and how it can save you time by tracking competitor activities and identifying valuable keywords. Learn about the new AI image generator in the Listing Builder tool, which allows you to create customized product images with specific instructions. We also cover Helium 10's new Listing Builder Scoring System that enhances Amazon SEO by providing a comprehensive score based on keyword usage and relevancy. Tune in to find out how these features can transform your Amazon selling experience! In episode 581 of the Serious Sellers Podcast, Bradley talks about: 00:00 - New Features in Helium 10 01:52 - Expanding Marketplaces With Helium 10 03:46 - New Tools for Amazon Product Research 08:32 - Helium 10 Niche Analysis and Features 13:09 - AI Image Generator in Listing Builder  18:19 - Tracking Competitors' Ads on the Product Page 20:48 - Helium 10 New Product Features 30:06 - Listing Builder Scoring System Overview 30:55 - Optimizing Product Listing With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you know that since November of last year, Helium 10 has released 67 new tools and features? Today I'm going to go over my personal top 14 list of the best ones that can make you money right now, including one new tool that's going to make me over $3,000 for me on just one product alone. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Bradley Sutton: What I wanted to do today was I wanted to pick, I tried to pick, the top 10 best ones that can help you immediately as Amazon sellers right now, just from what we launched this year. All right, but I couldn't keep it to 10. So we're going to go to 14. So this, basically, these are my top 14 new features just from this year in Helium 10 that I think can help you guys out and probably apply to the great majority of you. All right, like, like it's not just like, oh, only a few people can use this one or a couple of people can use this, and I think you guys will find benefit in a lot of these, and I want to start going over these one by one here. Number 14 is now Helium 10 works for Brazil. All right, so we have a lot of marketplaces that Helium 10 works in. We have, obviously, Amazon USA, Walmart, Amazon Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates and now Brazil.   Bradley Sutton: So why is this important, though, is what changed on Amazon? Is you guys know about the Amazon North American fulfillment used to be called North American remote fulfillment. Now it's just called remote fulfillment, I believe, but that allows you, if you're selling an Amazon USA, it allows you to be able to just click a button and then your listings go live and are translated for Mexico, and then also your listing goes live in Canada if it qualifies. Well, now last year or early this year, Amazon changed it where now, if you are activate remote fulfillment, you have the option to sell on Amazon Brazil, which is an emerging marketplace in the Amazon ecosystem. So Helium 10 now works for Cerebro, Blackbox, X-ray, Magnet, Profits, whole bunch of tools. So, for example, I entered in this cooler bag my Portuguese is not great, that's what I'm assuming his is here into Cerebro and, as you can see, I get all these Portuguese keywords and some English keywords come up to of where this product is ranking. So, guys, this, the first part of this has nothing to do with Helium 10 is hey, go in and check, do you qualify to go ahead and open up your listings for fulfillment in Brazil? Now, how it works is Amazon will ship from your Amazon FBA USA inventory to the Brazilian customers and you're not having to pay any extra fees or anything like that. So, first of all, get your listings active over there and then go ahead and use Cerebro, Magnet, et cetera, to maybe optimize your listings. Maybe, if you don't like the translation, you might change the translation for the listings up a little bit, using what Cerebro is telling you, and then obviously put in the Keyword Tracker, et cetera. So that's number 14 on the list.   Bradley Sutton: Number 13 was a brand new tool that we launched. All right, so maybe some of you are doing multiple product research things at the same time. Right, if you do multiple product research things at the same time, you might have trouble keeping track of all your projects. Like hey, I'm uh, you know searching this in the home and kitchen category and I've got this one that looks like a good idea. I mean, you might have 10, 15. Well, now you can go ahead and organize all of them in product launchpad, which is a brand new net new tool to Helium 10. Now, this product launchpad allows you to go ahead and start different projects. Like here's one I had started a while back of coffin makeup shelves and gives me like aggregate numbers of what's going on in the coffin makeup shelf niche, what are the main keywords for these products. I can go ahead and add competitors to this. Like, hey, I want to start tracking this product and this product because they're part of the coffin makeup shelf ecosystem, the niche right and then, using AI, it's going to give me kind of like some summaries of what I have come up with in my product research. But the main part of this new tool is to just help you organize all of your projects so that you might want to not forget about what you had done and you might want to come back to it. Like, maybe you decide to go forward with one project, like, hey, I'm going to make this coffin letterboard, but let me save that makeup shelf for later. Now you can go back to your projects and then also add products, add keywords to it and then see if the AI has any other advice based on best practices, on what the future of that niche is. So again, that's number 13 guys, brand new tool that launched this year called Product Launchpad.   Bradley Sutton: All right, number 12 thing of something brand new is you can change your Amazon prices inside of Helium 10. Let's say you're like, hey, you know what I'm not doing a prime, exclusive discount, but I want to go ahead and change my prices and just drop everything 50 cents because my competitor will now on your dashboard right, I think this might be for Diamond members and up you can actually change your Amazon price for your products without going into seller central. So you just go to the listing section of the SKU, zoom in here. I'm going to zoom in and you can see all of these little price fields. You can actually change your Amazon price right here inside of Helium 10. So that's number 12 in the list of new updates. Number 11 is the relaunch of an older tool that we used to have and now we relaunch is called Demand Analyzer. Let me give you a scenario here. Let's say you're searching for something on Alibaba, on whatever website Etsy, I don't care what website you're on. Did you know that the Helium 10 Chrome extension will work on any website to let you know something that's going on Amazon based on what you input? For example, I was searching at these crazy Alibaba companies that were copying my images for my coffin shelf and I was just curious what other things are these people selling in their Alibaba factory? And I went into this Alibaba factory page and I went to this category of letter boards, right? So, for example, what can I do here? Maybe I didn't know there was a such thing as letter boards, right? So maybe I'm wondering, hey, is there demand on Amazon for letter boards? Well, maybe in the past you thought, oh, okay, now I have to go to Helium 10, uh X-ray and be on Amazon and search letter boards and see what the search volume is. Or I have to go into Helium 10 Cerebro or Magnet. Let me see what are the related keywords. What is the search volume? No, you can actually do that right from here, so I can see here. This is like a pumpkin letter board, like you know, Halloween coming up and then maybe I'm wondering right now hey, is there any demand for pumpkin letter boards on Amazon? Well, let me go ahead and hit that and then I'll type in here pumpkin letter board, all right, and then analyze. Is anybody searching that? No, all right, I got to answer right away. It's something new and cool. But I see that there's an autocomplete says pumpkin, four letter boards, all right. So maybe I might want to look into that more. Maybe what about this one Hexagon letter board, hexagon shaped letter board? Is anybody searching? Oh, okay, there's about 50 people searching a month, but you see what I'm talking about here. You guys can now go on other websites and get product ideas and instantly see what is going on Amazon for that Um, and so I highly, highly recommend doing that when you get inspiration or ideas from other websites. All right, so that was number 11.   Bradley Sutton: Let's go to number 10. This is actually a newish, um, a newish thing that has been updated and this is in X-ray. Do you ever think about how long should my title be? Now, I know Helium 10 has scoring systems and stuff, but it's based on like overall best practices, right? Uh, as I've always trained you guys, I hope you guys follow the training videos. It's not one size fits all as far as what goes best for how long your title should be across the board on Amazon. I've always said look at the niche theme. What are some of the main players in your niche doing on page one, you know? Then you know, hey, if everybody's got long titles, well, it looks like long titles actually are a good thing for this niche. Maybe you're in a niche where there's shorter titles that work better, all right. So now how can you go ahead and figure that out? Well, you can go into X-Ray and then right here at the very top, you see you're going to have an average title character count. You guys see that there? Average title character count of the top 20 products on the page and so you can see in collagen peptides, oh, it looks like most people have long titles because the average title character count is 167. I can put my mouse here and I can see, all right well, of those top 20 products, what kind of distribution I can see. Wow, look at this. 65% of the top 20 products have titles between 180 and 200 characters, right? So I'm like, oh wow, definitely, long titles are working really well in collagen peptides. So if I'm going to start a collagen peptides product, let me go ahead and, you know, maybe put my title out 190 characters or so. Now let's go to the flip side. Let's look at this one accordion. All right, this is the accordion search term on Amazon and take a look here. What's the average title character counts. It's 110 way different than collagen peptides. Let's take a look at the distribution here. Look at that. Half of the listings on the top 20 have only between a 99 and 119. Okay, uh, limit, all right. So almost nobody has longer titles. Most people have you. So you see how it's different based on the keyword and based on the niche.   Bradley Sutton: So this is not new, this strategy of, hey, look at what kind of titles people have. But in the past, what did you have to do? You would just have to kind of like eyeball it, right? Hey, let me look. Ah, it looks like they have long titles, but how, how many characters would you really know? Now you can see the title character count of every single listing on page one to see what your competitors are doing. Next one we are now in the top 10. Number nine I don't have a screenshot of because this is I don't sell in Europe, but Helium 10 inventory management historically only worked for Amazon USA and this year we launched it now for Amazon Europe, and so there's still a lot that we're working on for there, like you know, trying to integrate pan, pan EU uh forms of FBA, distribution and velocity. So, guys, if you are in Europe and please take a test drive of our Helium 10 inventory management, let us know what you like, let us know what you don't like, so that we can tailor it to your needs. All right, so that's number nine. Uh, number eight is not actually a new tool but a relaunch of a feature. You guys remember the Helium 10 Elite program we've had for years, but for over a year it was fully closed, like you could not get into Elite even if you wanted to, unless you were like a Supercharge member, like, like. Elite is actually part of the Supercharge program, but elite as an add-on just couldn't do it for almost a year. Well, we relaunched it this year and it has a lot of cool new features. So, for anybody interested in like a one-on-one call with me, a one-on-one call with Carrie, Elite members can do that once a month. Do you want to meet with other high level sellers once a week on zoom in round tables that aren't recorded so you can talk about anything and everything you want. That's available for a Helium 10 lead. Do you want to do quarterly workshops around the world and be able to learn from a high level speakers? We just finished one a couple a few weeks ago in Spain.   Bradley Sutton: The next one is going to be right before Amazon accelerates. So if you sign up for Elite, you get to go to that one. It's going to be Kevin King as a speaker and destiny with Sean. We're going to have meals and networking and a lot of prizes and a lot of cool things and a lot of learning. Obviously, for those two, um, it's going to be on. September 16th is the next one. That it's going to be, like I said, in Seattle and maybe another one later on this year in Milan, Italy. I'm not sure yet, but we've got those. We've got monthly trainings with Kevin King and expert guests online where you can ask them live questions and you can learn from like high level things that's not normally in like a podcast episode or something like that. You get exclusive first access to tools and then the new price. Instead of having it being a separate Helium 10 plan like it was before, it is now just an add on. So if you've got a Diamond plan, you can just add on Elite for only $99 a month. All of that, what I just mentioned, only $99 a month, and a lot more. There's monthly Zoom calls with Kevin King, there's a private Facebook group. The list goes on and on. So, guys, I highly highly recommend giving that a spin for a few months. Helium 10 Elite if you've got the Diamond program, you can just add it on for only $99. All right, so that was the number eight thing.   Bradley Sutton: Number seven is an AI image generator. All right, AI image generator this is living inside of Listing Builder. All right, so you go into Listing Builder, go into any of your listings and then hit generate AI images. And then this is super cool because you just put you know, you upload, like your maybe stock image of something or a white background or whatever, and then you put in your instructions of like hey, I want to see this. Uh, here's an example here. I want to see this product in a cozy, dim and inviting home setting, resting on a table, various natural elements around you and this is a candle, right, and you can see that this is all AI generated, what this came up with. I've done this with my coffin shelf listings a lot as well, and the cool thing about it is you can do this for different Amazon assets. Like, for example, if you are doing a main, if you're doing a main image or a regular image on Amazon, what kind of dimension should that be? It's a square right. You should probably have it 1600 by 1600 at the minimum. Or you can actually do a custom size, like for whatever reason. You have some custom uh image that you want to put on your website or something you can put the custom size Uh. Let's say, you want to do something for Amazon post. Amazon post should be 640 by 640. There is a preset for that. What if it's an A+ logo image, that's actually a banner size image, or it's 600 by 180. You can go ahead and have the AI create an image based on your regular image, but now it's made for Amazon A+ content, and the list goes on and on of different sizes and different things you can have. So I like using it for the Amazon post, especially since in Listing Builder we have an Amazon post caption generator. So, as you know, for Amazon post, you should be doing one per day for each of your products. Well, maybe you didn't take 365 images of your product, uh, you know, when you did a photo shoot. So how are you going to do 365 different images in a year? The answer is with Helium 10's AI, you can go ahead and create 365 versions of a certain image, and then who wants to write 365 different captions that relate to that image? Nobody wants to do that, I hope, right. So again, you can use Listing Builder AI and it will go ahead and generate as many captions for your product as you want. So now it's kind of like Amazon post made easy. So that's another cool feature that Helium 10 released this year. That's number seven.   Bradley Sutton: All right, now we're getting into the top six. Uh, okay, so top six for new features of 2024 for Helium 10 is Freedom Ticket, all right. So Freedom Ticket is the number one course for Amazon sellers out there and a lot of you who are watching this. Maybe you're already Amazon sellers. That's fine. It's a great refresher course or you could share it with your teams. A lot of bigger Amazon companies use the Freedom Ticket course to onboard their new employees, to train them on the Amazon. It's not just oh, here's how you do Seller Central and stuff. It's like explaining the concepts behind Amazon. We've got tons and tons of modules here. There's about 20, 30 hours of training that we have in the Freedom Ticket and we're constantly updating it. That's a new update too. This is version 4.0. We've made three versions before, from 2017 up until 2021, 2022. And now this is version 4.0. Just film this year in 2024. And every month we're actually adding, with a live workshop, a new module so that you're always guaranteed to have the best information in 2024. For example, some of the things that we just did a couple of weeks ago, we had a virtual workshop on how to set up TikTok shop. That's all the rage these days TikTok shop, right. In a couple of weeks, we're going to be talking about advanced brand building, all right. So all of that is going down inside the Freedom Ticket program. Huge, it takes a lot of work, guys, to make an entire A to Z Amazon course and a lot of work, a lot of money, and so that's a big update that we have Freedom Ticket 4.0. Platinum members have access to it, Diamond members, obviously, Elite members all of you guys have access to Freedom Ticket 4.0. So make sure to take a look at that. So that is number six, all right.   Bradley Sutton:                                                                                        Now number five is another one. Um, that is going back to the Chrome extension. Now, this is, uh, pretty cool. Let me show you guys, what you can do here now. Uh, the first thing is, if you're in the search results of a page, all right. So if I'm in the search results of a page, I can now see the different placements of the PPC, for example, sponsor brand ads. Maybe there's some sponsor display on the end. Now, all of that is going to show up here in line. Before, only sponsored product was showing up. But look at this. You see these little widgets here that say SB. Well, those are the three sponsored brand ads that showed up on the top header. Uh, what about sponsored video? That's going to show up here. Sponsored product is also going to show, uh, up over here. Uh, is so. Does something have Amazon's choice? We'll show that, um, over here. So be looking at that. You can see all the now, all the uh, start tracking all the different placements on the page for sponsored ads. All, right, now what about? If you're on a product page itself? Let's go like, like, maybe your own product page, like, hey, I want to know what listings on Amazon are advertising on my page, right, cause you know there's sponsored display ads here? Uh, there's, there's going to be, uh, this sponsor brand section. Um, there is your, your favorite brands. That comes up at the or not favorite brands, but, like similar brands on Amazon, shows up on the very bottom. All these things are ads writing on your page and you want to start tracking. Say, hey, who is showing up on my page, right? Well, now you can do that by hitting the Chrome extension, going into X-ray. Look at all these ads. So, all the different variations are going to show up here, all the different ads. You know this. This is the similar brands on Amazon. Here's sponsored product, there's going to be sponsored display, so now you can start tracking. I could just download this with one click, export it to an Excel file and now start tracking daily or maybe weekly. Hey, who is bidding for placements on my page? And maybe you want to target them right back right. Or maybe you know track who are the ones that stay there the longest? And hey, those guys might be having success stealing a couple of my sales. I got to figure out what they're doing. That's working right, all right, so that is something that, again, is available for all plans. I think super, super cool. That's why I had it in the top five of new features. Bradley Sutton: Okay, so now we are in the top four. Let me ask you guys I hope that part of your SOP for Amazon is to create or to run Cerebro on your product versus your competitor's product, maybe once a week, maybe once a month or whatever. And the point is, when you're running that over and over again, it's like hey, you just want to make sure, uh, are your competitors not getting sales from keywords that you're not getting sales from? Like, maybe they discovered a new keyword that they're ranking highly for that you're not ranking at all Right. So, so obvious. We've always told you, hey, you should be running Cerebro every now and then. Now, that's all fine and good If you've got one product right. You got one product, five competitors, we're all good to go right. But what about those If who've got 10 products? And having to run Cerebro on those 10 products and your 50 competitors? What if you've got 100 products right? That's a very tedious process. That's almost a full-time job for somebody, but you still got to do it because you got to make sure that you're keeping up with the Joneses, right, make sure that you're keeping up with all their keywords. Well, you can now automate that with Helium 10. All right, so this is the number four coolest new feature that we've launched in 2024 is kind of like the automation of Cerebro, and where that is in your dashboard. I believe this is for the Diamond plan, only so far. The first step is you have to make sure that your main competitors you're tracking, all right. So how you can do that, let me just show you. You go in, make sure that you have your child level set up in your or you're on your child level category here in your dashboard and then, for example, you just hit expand right here, which is the arrow right next to there, and then hit competitors. Now make sure you have got your main competitors right here. All right, these are your main competitors. And now, once you do that, you can actually not only first of all, this is not even this was another new feature, but I didn't even add, it, didn't even make my top 14 lists but you're going to be able to get notifications on hey, is my competitor changing their price? Is my competitor changing the number of variations they have? Are they running a coupon or did they take off a coupon? Et cetera, et cetera, et cetera, et cetera. You're going to get notifications on that. But the cool thing that this one is this is why it's number four is I'm going to automate the Cerebro.   Bradley Sutton: You go to insights and then I am going to create a new insight and it is going to be a keyword insight, keyword suggestions based on my competitors. And then, once I hit that, I go here and these at the very bottom this are the settings that I could do. I could do a specific product or I could do it across the board. For all of my products. I can say, hey, it's basically a mini cerebral. I can say, hey, I want to look at keywords that are at least 500 search, 400, 300, whatever you want, and then where my product rank is All right. So for this one I would change. I would do two different insights, guys. This is how I have it set up. I would do one insight where it says where my products rank is zero minimum, zero maximum. What that means is I'm not ranking at all in the top seven pages, right? And then the number of competitors ranking for the keyword is minimum one and they are ranked, let's say, between one and 40. So what does that mean? What does that gibberish? I guess that means that basically says hey, Helium 10, run Cerebro on my product and my competitors every day, every week, whatever, and look for any keyword that's at least 500 search volume, where I'm not ranked at all, but my competitors are ranking on page one. Boom goes to dynamite. You're getting a notification whenever your competitors are getting sales for a new keyword. That's basically, in a nutshell what that is. Another one that I would do is I would say where my products rank is between, let's say, 50 and 306, and my competitors product rank is between one and 40. What does that mean? That means, hey, I'm ranking for this keyword, but I'm on like page two, three, four, five, six, seven, but my competitor is on page one. Don't you think that's a valuable keyword to know about this, guys? I can, I could, I could have spent this whole show talking about how valuable that is all right. That right there is enough for Diamond package by itself, just because of the time it saves. Now, if you're a Platinum member and you're wondering, is that worth it for you and you've only got one product, I'm no salesman, guys, but let me just tell you no, it's not worth it. Don't upgrade to Diamond just to get this feature because you're lazy, all right. And if you're lazy, go ahead and you're proud to admit you're lazy and you need Helium 10's help to help with a 30-minute job once a week or a 20-minute job. Go ahead and admit it. We'll be glad to take your money as a Diamond member. But as a realist guys, don't do that. But if you've got five products. We're not talking about a 30 minute job anymore. Now we're talking about a three hour job. What if you've got 20 products? Now we're talking about an eight hours a week job that Helium 10 can automate with the click of a button.   Bradley Sutton: So now you can see why. You know, like, how beneficial it is to have Diamond plan based on how many products you have. This is when you're going to need that, all right, so that's pretty cool. That is the number four new feature from Helium 10. Now, uh, here is another, in my opinion, game changer. Now we're in the top three, okay, the top three of new things, and let me just show you. This is like super, super cool, and this is only if you have brand registry, All right. So hopefully you guys have brand registry, right, but basically it's linking brand analytics to the Chrome extension. So now you can see for last week, what were the top three products clicked on that had the most clicks out of any product for this keyword. After somebody searched for this keyword, what were the three products that were clicked on most. This is not some Helium 10 algorithm or estimation. This is literally direct from Amazon, all right, and so you can see here it's going to say ABA most click, number one, ABA most click number two and ABA most click number three. Now the thing that is also beneficial is don't always think that just because it's the number one most click product that it's going to have the most conversions or sales. Like, watch what happens when I put my mouse over the number one clicked coffin shelf, it says CVR 0%. What does that mean? That means that's not conversion rate, that's percentage of the conversion. So actually last week the most click product of coffin shelves got zero order. So now, all of a sudden, that maybe have my creative juices flowing. I'm like, hmm, why are people clicking on this? Maybe they think that's interesting, this product, but then what's wrong with the product page that nobody's buying it. And then I go to the second one and put my mouse over all right, ah, this product was a number two most clicked, but it had 20%. I don't know if you guys can see that there it had 20% of the sales for this keyword. So actually, the number two guys, the one I got to worry about, I'm like man, this guy got 20% of the sales, right. So this, guys, I hope changes the way that you look at search results. It's not just about who's ranked at the top one or two or three. Now, I know in this situation actually hold on. Look at this Is the number one most clicked product, the number one organic position? No, it's not. This is a sponsored placement. Where is this product showing up? This product is one, two, three, four. The number one click product was the fifth sponsored or the fifth organic position. So you can just get so much knowledge and ideas about what's going on in the niche just by looking at these search results that you maybe you didn't have before. Okay, so really, really cool guys. Whenever you're searching on Amazon, take a look for those blue bars that say ABA most click one, ABA most click two, and you'll be able to see that.   Bradley Sutton: So now we are at number two, and number two is something that might have just saved me $6,000. That's why I put this as the number two new feature. Now here in the Project X account I don't have. I don't have it because not every account is going to have it. But what Helium 10 is doing is we are monitoring all of your products and if we notice you have got a product that is at the border of one of the Amazon size tiers and what are Amazon size tiers? That's like standard size, large standard size, standard oversize, bulky oversize, all those things right. If you are within one inch of one side of changing that, all right, if you are within one inch of one side. Basically, what's going to happen is we're going to send you an alert and say, hey, did you know that for blankety, blank product, if you just decrease the length by one inch, you are going to go from large standard size to standard size. I got one of these notifications in one of my accounts, guys and that one inch. Can you guys guess how much per unit I would save? And healing tends to show me $2 and 75 cents. That's the difference to go from large standard size to standard size or whatever it was, 2.75 per unit. Now do that math, guys. Let's say you are selling 10 units a day of this product. All right. That means that every day, like let's say the next time, you do a production run and somehow you're able to lessen the size of the package by one inch, that means every day. If I do this, which I am going to do. I am going to do it on my next product when I reorder this product. I'm absolutely doing this. I could save $27 a day just with that one inch savings. Now, times that by a full year, that is $3,650. I'm saving just by changing my package and I never would have known that unless Helium 10 told me. So that's what you guys should do, guys, is go into your alerts. This is Platinum, this is Diamond. It doesn't matter what account you have. This is number two, because this brings you like ridiculous amounts of money. Go to your alerts page and look at the very top left where it says overview. Everybody do that right now and you guys tell me if you have anything. I hope that nobody has it here. Like it actually kind of hurts to know that I've been wasting money for this long. Very few people are right there on the border of within one inch, but, like I said, my other account absolutely had it. Take a look under overview, right under, where it says Buy Box. If it has size tier optimization alert, you're going to see it right down here in this section, all right, so take a look. Everybody's listening to this podcast. Everybody's watching this live right now watching this on YouTube. Pause this, go to your alerts page and see if you have one, and it's going to be a game changer for you guys, like that's probably the most valuable alert we've come up with in years. All right.   Bradley Sutton: So now we have come to the number one new tool or feature alert that Helium 10 has created, and that is the Listing Builder scoring system. Okay, so this is something that people have been asking us for years and I've kind of wanted Helium 10 to do ever since I was doing SEO tools for the blogs, when I used to write blogs for Helium 10 years ago, where we had a scoring system where it says based on where I use my keywords right and based on how many times I have it and what's the relevancy, uh, to the niche, um, what kind of impact it's going to have on your score right, and that really you know the higher the score. Theoretically usually it's not a hundred percent. Nobody knows the Amazon algorithm a hundred percent but it's going to give you a better chance to rank. It's going to get give you a better chance to get sales. So, for example, I just create a full listing inside of listing builder for a brand new product I haven't even launched yet, but I create it and listed, but I actually use the AI to help me create it. But now I put all of the phrases in Helium 10 Listing Builder and I can see based on the competitor performance score. This is nothing new. This is actually the same score that you have in Cerebro. It's the last column in Cerebro. But once you put your competitors now I can see, hey, which are the most important keywords for my niche that my competitors are getting sales from. And then I can see oh, shoot, I already dropped off. I was number one a few days ago when I created this listing, but now I can see my score is 194,000. And then number one in my niche is 198,000. So I still have to maybe tweak my listing a little bit more to try and up my score. I could see what all my root keywords are. You've always been able to do that in listing builder, where we show you the one word roots. Now we can show you the two word roots that are showing up, the three word roots and more. Okay, take a look down here. I can actually go to my keyword performance score and see what's going into the score. I could open up competitor comparison and take a look.   Bradley Sutton: All right, how do people have these keywords phrases in their listings, like, for example, let's look at the most important keywords, which is sorting it by competitor performance score, and I can see here here is a keyword that most people it's actually the most important coffin letterboard. Without a space between letter and board, and I can actually see wow, this product doesn't even have it in their title. They've only got it as a phrase form in their bullets. This coffin letterboard doesn't have it anywhere in their listing. So maybe this is an opportunity. Most of these competitors don't have it. Only two competitors have coffin letter board in their title. So there's an option. This is obviously not an important keyword to my niche. That's why the score is low. But coffin cooler, if I look here, not one of my competitors has coffin cooler in their listing in exact form. So now I, with just in seconds, I get I get insight into wow, if I put coffin cooler in phrase form, I'm going to be way more relevant to Amazon algorithm compared to my competitors. I can just see that at a glance. What if I want to see like, hey, what about? How am I doing on certain root phrases. How about words in my listing that have coffin? Wow, there's 27 words that were important to my niche that have the word coffin in it. How do I have it distributed? Oh, wow, look at all these keywords I don't have anywhere in my listing at all. Maybe I need to put it into my description, I need to put it in my bullet points. I mean, the list goes on and on. Guys, this Listing Builder scoring system is something a team worked on for months. I worked on the scoring part also for months. I created like over a hundred listings and I tested micro changes to make sure. Hey, is this scoring system based on what actually moves the needle for Amazon ranking? If I just put one keyword in a different place, is that going to, obviously, or is that going to instantaneously bring me to page one and get me a billion dollars for the sales? No, probably not. But these little micro changes, these are the things that give you a leg up on the competition that they're probably not doing, unless they're using Helium 10 to really see how they can optimize their listing for the Amazon algorithm, and I've been testing this. Like I told you, I'm launching four new products the last few weeks. All of this worked. Guys Like I'm just crushing my launches, getting to page one for all of my main keywords. Thanks to this.   Bradley Sutton: All right, guys, thank you so much for joining us. Hope this was helpful. Those of you who are Helium 10 Elite members and those of you who are Serious Sellers Club members you get this every week, so make sure to tune in next week. If you're Elite member and you're not getting the invites for these calls, let customer support know. And for the rest of you who are Platinum, Diamond members, you are going to get access to this monthly call sometime in August. So we'll do another one of these sometime in August with a new training tip and a new Ask Me Anything. Thank you, guys so much and have a great rest of your day. Bye-bye now.

Sarah and Nate break down one of the weirdest ways to boost CVR and sales…just by adding one tiny element to your CTA buttons. Nate also breaks down some of the micro tests he's run for Original Grain and how you can reframe your offer so your customers are more likely to buy.   STUDY SOURCE: https://tips.ariyh.com/p/how-many-ctas   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Strategies for New Amazon Brands2. How to Grow Traffic, CTR, and CVR on Amazon3. Factors that Affect Sales and Conversion on Amazon4. How to Optimize for Paid and Organic Search on Amazon5. Tips for Optimizing Amazon Product Listings6. Ways to Increase AOV and LTV on AmazonTimestamps00:00 Mina Elias' background, how he started an Amazon agency04:04 Three core pillars to scaling your brand on Amazon05:39 Maximizing product visibility through strategic paid advertising11:13 How to budget for Amazon spending13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP16:52 Growing your organic traffic on Amazon19:33 Breaking in as a new brand; the importance of product differentiation21:17 Seven factors that affect click-through rate (CTR) on Amazon25:04 How price affects Amazon reviews and star ratings27:33 Split testing discounts, coupons, and tracking profits31:22 Best practices for optimizing Amazon product titles32:21 Why choose Amazon FBA over FBM33:34 How to earn the Amazon Best-Seller Badge35:03 Factors that affect conversion rate on Amazon36:45 Considering the buyer's perspective when creating an Amazon strategy38:09 Optimizing videos on Amazon product listings39:39 How to write effective Amazon bullet points40:05 Amazon virtual bundles and how they affect conversion rate42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content45:19 Leveraging user-generated content (UGC) to boost Amazon sales46:25 Amazon Posts and Amazon Storefront47:47 Importance of reviews with images on Amazon and how to get them50:01 Ways to increase average order value (AOV) on Amazon51:13 Ways to increase lifetime value (LTV) on Amazon53:03 Testing and optimizing Amazon product listingsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

U ovoj emisiji - Cvrčak. Isparavanje vode. Velika tema: odgoj djece. Vještina peglanja. Elektromotori. Istosmjerna je ipak pobijedila. Deprivacija sna. Gdje je zagađenje veće? Bose- Einstein kondenzat. Boeing Starliner se još ne vraća. Radijacija u orbiti.

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We'll see you in The PPC Den!

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets. Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network. She emphasizes the importance of having a clear advertising strategy and understanding what you are trying to achieve with your ads, especially for solopreneurs and small business owners. Sarah further discusses the importance of timing and budget. She advises against rushing ads and endorses a planning period of 6 to 8 weeks to allow proper testing and optimization. By discussing the critical metrics such as cost per click (CPC) and cost per conversion (CVR), she stresses the significance of a realistic budget to achieve desired outcomes. Additionally, Sarah emphasizes the necessity of testing different creative aspects of ads to optimize performance, underscoring the unpredictability of user preferences. Lastly, Sarah highlights the importance of audience targeting. Drawing from her experience, she advocates for using custom audiences and lookalike audiences in Meta's Ads Manager for better ad performance. She advises against generalized targeting and encourages businesses to refine their audience segments to cater to specific demographics effectively. Key Takeaways: Meta Ads Transition: Understanding the shift from Facebook ads to Meta ads and the comprehensive placement options. Importance of Strategy: Why having a clear strategy is crucial for successful ad campaigns. Effective Timing: The benefits of planning your ad campaigns well in advance. Budget Considerations: Insights into how budget affects ad performance, including key metrics like CPC and CVR.

https://www.patreon.com/AdeptusRidiculoushttps://www.adeptusridiculous.com/https://twitter.com/AdRidiculoushttps://orchideight.com/collections/adeptus-ridiculousOn April 7, 1994, Federal Express Flight 705, a McDonnell Douglas DC-10-30 cargo jet carrying electronics equipment across the United States from Memphis, Tennessee, to San Jose, California, was the subject of a hijack attempt by Auburn R. Calloway, a Federal Express employee facing possible dismissal at a hearing scheduled for the following day for having lied about his flight hours. He boarded the scheduled flight as a deadhead passenger carrying a guitar case concealing several hammers and a speargun. He tried to switch off the aircraft's cockpit voice recorder (CVR) before takeoff. Once airborne, he attempted to kill the crew with hammers so their injuries would appear consistent with an accident rather than a hijacking. The CVR, however, was switched back on by the flight engineer, believing that he had neglected to turn it on.Support the show

In this episode of Amazon Community Updates for March 29, 2024, we cover essential updates and strategies for Amazon sellers. New FBA storage strategy, optimizing PPC with a focus on CVR, insights on 'Cart Abandoners', streamlined ASIN targeting, storage fee challenges, keyword ranking issues, ad optimization comparisons between Walmart and Amazon, the effectiveness of product imagery, margin boosting strategies, and the Amazon Vine program. Stay ahead in your Amazon selling game with these key insights.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Welcome to your weekly General Aviation news update, and this week we have 3 stories for you; FAA Reauthorization Act progresses, Challenger crash landing on FL Freeway, and Joby gets a Part 145 Maintenance Cert. First up this week is the FAA reauthorization act, which has progressed through the Senate committee. The committee voted against raising the mandatory retirement age from 65 to 67, with at 14-13 vote. Other changes included increasing CVR recording times to 25 hours, increasing the number of people in certification/enforcement, increasing air traffic controllers, adding additional runway surveillance at airports, and boosting civil penalties for airline violations from $25,000 to $75,000. We'll keep you updated when we see more about the FAA Reauthorization. https://www.avweb.com/aviation-news/senate-committee-rejects-pilot-retirement-age-boost/ Next up this week is a sad one, a Challenger 604 owned by Hop-A-Jet made a crash landing on highway I75 in Naples, FL. The crash was recorded by a number of cellphones and dash-cams and video has been posted all over social media. The jet was in the final phases of flight having flown from Columbus, OH with an intended destination in Naples. Unfortunately, both pilots were killed in the accident. The flight attendant and two passengers were able to escape the jet before a fire consumed the aircraft. We'll keep you updated when we see more about this accident. https://www.avweb.com/aviation-news/at-least-two-dead-in-challenger-freeway-crash/ Last up this week is Joby, who has received its Part 145 Repair Station Certificate from the FAA. The Part 145 certificate allows Joby to perform maintenance and repairs on its aircraft. With the new maintenance certificate, Joby will also be offering paid on-the-job training for those interested in working as eVTOL technicians. If you haven't heard of Joby, the company is an air taxi manufacturer who received an FAA Part 135 in 2022, began production in 2023, and has already delivered aircraft to the Air Force. Joby will also be operating their air taxis in the UAE starting in 2026. Lots of innovation happening in the realm of eVTOLs! https://aviationsourcenews.com/general-aviation/joby-aviation-gains-faa-part-145-maintenance-certification/ https://airwaysmag.com/joby-evtol-air-taxi-services-uae/ Alright, that's it! Have a great week and we'll see you next week.

Welcome to your weekly General Aviation news update, and this week we have 5 stories for you; small airplane crash, New Piper M700 Fury, FAA tells congress not to increase pilot retirement age, FAA advises to use analog NAVAIDs, and comments close for the 25 hour CVR rule. First up this week is a crash of a Grumman GA-7 Cougar. While we don't normally talk about small aircraft accidents, this one was recently rebuild by a popular YouTube channel called Rebuild Rescue. The aircraft departed Coatesville-Chester County Carlson Airport in Pennsylvania and crashed shortly after takeoff. Based on a map provided from Aviation Safety Network, the crash appears to have occurred less than 2 miles from the airport. The pilot and only occupant of the Cougar was killed in the crash. As usual, we're not going to speculate on the cause of the accident. We'll wait until the NTSB report is released, which may take a few years. https://aviation-safety.net/wikibase/351359 https://www.fox29.com/news/coatesville-plane-crash-chester-county-school-board-president-killed-in-small-plane-crash Second up this week is the new Piper M700 Fury! Piper has unveiled their new M700 Fury, a single engine turboprop with a 301kts max cruise speed, 3400 foot per minute rate of climb, and take off and landing distances under 2000'. The M700 Fury comes with a Pratt and Whitney PT6A-52 Engine, Garmin G3000 Avionics Suite with HALO Safety System, Garmin PlaneSync, and Garmin Auto land. The Fury has a useful load of 2,220lbs, a maximum rage of 1852NM, and a maximum approved altitude of 30,000'. At 4.1 million, I'm not sure your flight school is going to be picking one up but for those who can afford it, the M700 is a cool new turboprop airplane! https://www.avweb.com/aviation-news/290413/ https://www.piper.com/wp-content/uploads/2024/02/2024_M700_SpecSheet.pdf Next up this week is the FAA and Congress discussing the potential of raising pilot retirement age to 67. The new FAA Administrator Mike Whitaker has asked congress to leave the current mandatory retirement age in place until the agency has had more time to study the increase. The pilot retirement age is now part of negotiations towards a 5 year FAA reauthorization act. Without another extension or a reauthorization act, the FAA's reauthorization will expire on March 8th, 2024 . We'll keep you up to date if we see any reauthorization updates or changes to pilot retirement ages. https://www.avweb.com/aviation-news/age-67-pilot-retirement-back-in-legislative-spotlight/ Third up this week is guidance for anyone experiencing GPS spoofing or other anomalies. The FAA is advising that pilot use analog NAVAIDs such as VOR or NDB if pilot notice issues such as: Report Link: https://www.faa.gov/air_traffic/nas/gps_reports SAFO: https://www.faa.gov/other_visit/aviation_industry/airline_operators/airline_safety/safo/all_safos/SAFO24002.pdf Last up this week is that comments have closed of the 25 Cockpit Voice Recorder rule. If you're unfamiliar, the NPRM aims to increase Cockpit Voice Recorders from 2 hours of recording to 25 hours. This would allow the FAA and NTSB to better investigate incidents. Reactions to the NPRM have been mixed, with a number of comments expressing concern that the 25 hours of CVR will be used to listen in on pilot conversations or used to punish pilots with certain viewpoints. ALPA addressed this in their comments, suggesting that there should be restrictions on the use of recording or transcripts for administrative or disciplinary proceedings including by both Federal Agencies and by a pilot's employer. We'll keep you updated when we see the final rule. https://www.avweb.com/aviation-news/mixed-reaction-to-25-hour-cvr-rule/ https://www.regulations.gov/document/FAA-2023-2270-0001/comment Alright, that's it! Have a great week and we'll see you next week.

Listen in as Gefen from Vendocommerce joins us in this month's TACoS Tuesday episode to share expert insights on the evolving landscape of Amazon PPC advertising. We're unwrapping the tactics that have driven success in 2023 and looking ahead to what 2024 holds, with a keen eye on the emerging trend of vertical video ads. Discover how an integrated approach to advertising, factoring in the halo effect on overall sales and product rankings, can amplify your brand's presence during crucial retail events. We also delve into how to use Helium 10 to easily optimize and track these strategies for superior performance in the year to come. In our conversation, we compare the accessibility of Sponsored TV with the robust control offered by Amazon DSP, especially for smaller brands looking to maximize their advertising efforts. Learn why testing and patience are critical when navigating these platforms, and understand the strategic organization of sponsored product campaigns to optimize ad groupings. Plus, Gefen imparts valuable advice on marketing products with different attributes and the potential pitfalls of violating terms of service when it comes to product hang tags on Amazon and Walmart. Tune in for an enlightening discussion that could reshape your approach to Amazon advertising. In episode 527 of the Serious Sellers Podcast, Carrie and Gefen discuss: 00:00 - Amazon Advertising in 2023 and 2024 03:10 - Vertical Video Ads Trend 09:29 - E-Commerce Behavior on TikTok Shop and Amazon  13:13 - Amazon's Sponsored TV and Publisher Ads 14:25 - Comparing Sponsored TV and Self-Serve DSP 16:51 - TikTok and Amazon Trust and Fulfillment 19:19 - Amazon Advertising and Product Attributes 20:46 - Optimizing Advertising Creatives on Amazon 30:10 - Helium 10 Tool Cerebro ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Sponsored TV ads. What worked for ads in 2023 on Amazon and what to look forward to in 2024 with Amazon ads. This and so much more on today's episode of the Serious Sellers podcast.   Bradley Sutton: How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic   Carrie Miller: Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. My name is Carrie Miller and I will be your host, and this is our TACoS Tuesday, where we talk about all things Amazon advertising, and we have an expert guest today. So this is Geffen from Vendo. So welcome, Geffen.   Gefen: Hey, Carrie, it's a pleasure to be here.   Carrie Miller: Thanks so much for joining us today. I'm very excited to have you on. I know you've been on here before and a lot of people really liked your episode, so we have some more good content for everyone today. And so for those of you, for those of the people in the audience that don't know you or know about Vendo, could you tell us a little bit about yourself and your experience, and then also about Vendo?   Gefen: Yeah, 100%. So I'm the VP of advertising here at Vendo. So just a background on what Vendo, who and what Vendo is. So we are a full service e-commerce agency specializing in Amazon and Walmart, full service management From an advertising perspective. We have kind of brought in those services across Amazon and Walmart also to bring in things like programmatic, various retail media networks, as well as other marketplaces too, and so those have been incredibly, incredibly growth focused. I mean, 2023 was a very crazy year. The team did an incredible job from a strategic standpoint, from a number standpoint, to grow across the board and when it comes to PPC, as most of the people I hope know, on this call, a lot of those different strategies rhyme. So we've been able to replicate the immense success that we've had on Amazon. We brought it over to Walmart and then we brought that over towards the various retail media networks, as well as things like Page Search and Social with Google, facebook, tiktok, etc. Amazing.   Carrie Miller: Yeah, so you guys are into everything. That's awesome. So I guess, since you were talking about 2023, what are some things that you think worked really really well Specifically in 2023 that you might carry into 2024? And then maybe some new things on the horizon because of just the changing landscape and things that Amazon is introducing right now.   Gefen: Yeah, yeah. Well, I'll start with the second half of that question, because I think that vertical video is going to be a really big push for Amazon this year. I know that everybody's talking about that in the space. I'm very curious to see how it's going to be rolled out. I mean, if you think about it from a practical standpoint, it's going to take up more page real estate than the, than the former video format. Now they might have both horizontal and vertical in play. We also don't know where on the search engine results page it's going to show up. Is it going to show up on row four, which would be row four, five, six on mobile, potentially even row seven, depending on how, you know, zoomed in your screen is, or is it going to be at the bottom of the page? And I think those are big questions because that's going to place a big emphasis on where you're ranking. And so I think that that leads into the first part of your question, which is something that worked really well for us, because we don't look at ads in a vacuum, right?   Gefen: So you know, ACoS is great, but obviously this is TACoS Tuesday and taco of your sales, yes, and so when we're looking at total sales, something that we brought in and I know it's a little vague, but we really looked at the halo impact of ad strategies and how they impacted ranking, ranking and total sales, right. And so when we focused our ad strategy maybe on a cost per customer acquisition model, maybe on a taco's model, and we look to really prioritize, hey, where are we showing up, right? So if, if we're driving all this traffic and we have a 20% conversion rate, let's say, on this keyword, are we tracking, using a Helium 10? Of course, are we tracking that ranking properly? To say, hey, we started running these ads aggressively on August 1st and if we've been tracking ranking on that keyword for the last two months since going aggressive on that term, where are we ranking now and how has it changed?   Gefen: And are there broader KPIs that we're measuring outside of just direct ad revenue? And that worked really well for us because we centered that around 10 poll events and this is a really big strategy of ours. That is incredibly complex, it takes a whole village to actually execute. But when we, when we focus our customer acquisition and ranking models around major times in the year so think Prime Day, think fall Prime Day, Black Friday, Cyber Monday, Holiday, and then, of course, if you're a one off brand, if you I don't know are ski related, then obviously your season is January to March. You know like there are differences, but really peak seasons. If you're able to focus your growth model around the times that are going to give you the most reward, then that worked really well for us last year and we expect to see a lot more of that this year, especially as we all expect people are going to be more deal oriented, the constant battle for margins. So the better ranks you are, the more organic sales you drive, the better your TACoS is.   Carrie Miller: Yeah, so are you. Are you also maybe sending a lot of outside traffic for that ranking as well, or just utilizing? Can you tell us a little bit about that and what your strategy is there? That kind of goes in with what you were just talking about?   Gefen: Yeah, absolutely so. One of the verticals that I oversee is paid search and social, and so that's going to be met in Google primarily. There's Pinterest, there's Reddit, there's now TikTok. That can drive back to Amazon as well. I think there's two buckets. I think you have the always on external strategy right, which is the constant drip of, say, a Facebook campaign that's driving, whatever the budget is $200 a day, $150 a day, whatever it is back to Amazon. We all know that Amazon is going to reward external conversion a little bit more. Also, the Amazon attribution program gives you a bit of a boost with getting up to 10% back usually around 5% to 7%, but up to 10% back on each sale, which is nice. And then you also get a boost in your actual ranking. The influencer programs that we've run specifically for 10 poll events again, to go back to that first point, those are the ones that have really kind of set themselves apart or set those brands apart, the ones that are willing to have very strategic and targeted strategies towards high return on investment periods. And so you have the always on, which is great, that is a constant, and we run that for many brands. And then we have a few brands, usually on the larger side, that are willing to invest some serious cash into some of the of Amazon programs that are just going to drive as much traffic as possible. Those are the ones that see big gains, and it's not necessarily that you have to hit a home run with one TikTok influencer. You can have 10, you can have 20, you can have 30 micro. That actually get you the same result potentially for cheaper. But you have less risk with putting all of your eggs into one basket, and so that external traffic has been really helpful.   Carrie Miller: Yeah, I actually know some people in our elite group said that their ranking just organically just shot up just from their TikTok stuff that they were doing. They were focusing on certain keywords in their title and they just all the traffic from TikTok was really bad, yeah, and now there's actually a TikTok shop, so that's actually going to compete with Amazon.   Gefen: We've actually launched multiple brands on TikTok shop. We're seeing phenomenal success with those. It doesn't necessarily directly translate to Amazon sales, but what we always say at Vendo and it's the approach we've taken that has been very successful for all of our brands is you can't separate your customers anymore, right, you can say that an Amazon customer is in its own bucket and they're never going to be a DTC customer, and vice versa. Yeah, every customer everywhere you're exposed is a form of advertising and you can't force a customer to buy in a certain place. So if you're available on TikTok shop and that's where they find you, maybe next time they're going to buy an Amazon, right? Or maybe they're going to buy your DTC. As long as you're looking at the business holistically and Amazon is a piece of that pie, or TikTok is a piece of that pie, then, and your business is growing, then you know that your efforts are pushing the whole business up.   Carrie Miller: Yeah, I was saying that I think that a lot of people aren't necessarily comfortable yet purchasing on TikTok, so I think that's why a lot of people are just going to Amazon. They might be like, oh, I saw this on TikTok, but maybe it'll change eventually, because I think we're still seeing quite a bit of traffic on Amazon, even though TikTok is like not wanting anyone to do that. Have you seen that same thing?   Gefen: Yeah, I can't remember what the exact term was. It was like I saw this on TikTok, or I found this on TikTok, or seen on TikTok, or something like that.   Carrie Miller: Yeah, TikTok.   Gefen: whatever the thing is, TikTok is game here, yeah it was one of the largest search terms a few months ago. And so, to your point, 100% right, yeah. And that is actually, I think, more proof to my previous point, which is, wherever they're seeing things, they're coming to other places, to their comfortable place to buy. And so if they're coming there and from an advertising perspective, we're showing up where we need to show up, then we're in a good place, right yeah, because then we're going to get that conversion and that you just you spent elsewhere. Maybe your customer acquisition was slightly higher, but you drove that conversion.   Carrie Miller: Yeah.   Gefen: And, at the end of the day, if you have a good product and your customers are loyal, then it's going to pay off in not even the long term.   Carrie Miller: Do you see that a lot, because I know you do a lot of DSP too. Do you see that a lot with DSP, where you're kind of putting a lot into Amazon and maybe you don't necessarily see the exact conversion on Amazon, but then all of a sudden their website goes way up or kind of other platforms.   Gefen: So a couple of points to that. So, when it comes to programmatic, there is there is native programmatic on Amazon, right so. And then there's also non-native programmatic, right, so we can use something like the trade desk that can kind of target any programmatic targeting across the entire internet. Basically, the latter, yes, right, so the latter we do see that kind of um, that kind of halo impact across either website, and you can, you can also measure that right. You can put in a pixel and you can actually, so you can also put in a pixel on the, on the um, on the Amazon DSP as well. So you can put a pixel on your website for Amazon DSP and even though traffic isn't necessarily driving to your website, it will still pick up if there are sales on your website or, at the very least, visits from that same campaign. And so the interconnectedness of this world is growing, where the advertising synergies are becoming a lot more um, a lot more intentional, and so you have to have the pixels on your DTC site, right. You have to be launching on TikTok, you have to be on Amazon, on Walmart, because if you're not measuring that, then you won't know if, if your sales are lifting across the board. And if they are lifting, then you don't know where you can take spend. Maybe you're bloated in one area and two lean in another and you can put those and so, uh, to your question, 100%. Um, we do see the halo impact from DSP with Amazon DSP specifically. I will say the biggest halo impact is actually in the performance of the PPC ads. Um, we usually tend to see, especially on our mid, mid to large size brands, um, when we launched DSP for them, their PPC ads tend to pick up in specifically in performance. So their, their ACOS tends to go down. Um, and that's probably because Amazon, as we all know, is a, uh, is a pay to pay platform, so they're just rewarding you with being further entrenched in their ecosystem.   Carrie Miller: Yeah, that makes a lot of sense. I did have actually another question, um, kind of about just some newer things that are going on with Amazon. Have you started the using the, the TV ads and then also just the sponsored um ads that go to uh like things like Buzzfeed and um, I forgot what the it's called, I think it's uh Sponsored Product Ads but they go to publishers. Have you started using those?   Gefen: So yeah, Sponsored TV.   Carrie Miller: And then also they're sponsored ads that go to like Buzzfeed or yeah, yeah.   Gefen: So two points. So, first off, Bradley's point. We actually don't use Paki for Amazon. We uh use them for Walmart. Uh, we actually use software for Amazon, besides Helium 10, of course. But as far as management software goes, uh, it's, it's all manual, um, um, but, and we can talk, we can have a whole 10 podcasts just on that. Yes, there's a ton there, but as it pertains to sponsor TV, so that's something that Amazon launched at uh, unboxed this past year, um, and the goal is to create similar to how sponsored display is like DSP light, sponsored TV is like STV or CTV light, right, so they want to bring the, the, the TV portion of programmatic, into a self-serve area. There's pros and cons. The pro is that there's no minimum, there's no barrier to entry. You can throw up a video and it gets blasted out towards a bunch of different publishers at a um at a uh, fairly, fairly decent rate. It's a little bit more expensive, obviously, because you're not able to put your max CPMs or anything like that. At the same time, you have no control. So, similar to sponsor display, um, you know, if you work with and uh with an um, with an agency like Vendo, uh, we don't have any minimums on our uh, on our uh, on our DSP self-serve seat, so we're able to uh to say, hey, you know, if you want to spend a thousand or 2000 or 3000, you can, you don't have to spend 20.   Gefen: Um, and so my recommendation is, if you're a very small brand, you're starting out, definitely test out sponsored TV. Don't expect because they're usually non-engageable, or or, if they are engageable, um, the really the primary KPI and what they're optimized for internally is views. Um then, don't expect a strong row as treat that as a top of funnel approach. Yeah, at the same time, if you do have a little bit more budget and you want some more control, go into self-serve DSP. You're just going to get more. You can choose what your destinations are, what your publishers are, you can choose your audiences, you can choose your retargeting. You can't in sponsored TV too, but there's just a lot more control and so, similar to sponsored display, it's a great launching pad. But I wouldn't say, hey, if you're going to take 10 grand and throw it into there, take 10 grand and throw it in the DSP, you're going to see better results.   Carrie Miller: Yeah, that's very good advice for everyone, as far as the DSP, Very good advice for everyone, especially for smaller brands, Cause usually it's all you know, it's harder because a lot of people are focused on big brands with kind of strategies and smaller brands is like I don't know if it's time to do even DSP or the sponsored TV. So that's good advice about the TV and there is no real, like right time.   Gefen: I would just say hey, if you have some budget, if your ads are performing well, test it out.   Bradley Sutton: You know, we test as much as we can, I mean if it works, amazing.   Gefen: You know. If it doesn't, then we know it doesn't and maybe we'll test it out later on. But we can put that budget immediately into other areas.   Carrie Miller: How long do you usually test it for DSP? Two or three months or?   Gefen: Technically, DSP is a 14 day window before it's actually giving you proper data and usually DSP you'll know within a month.   Carrie Miller: Okay, that's good to know too. Okay, so then we have Chris Shipperling said to your point about trust people also want to see the product ASAP and Amazon owns product operations. I bought a product from TikTok which is from Shipbob. I'll say no more as a customer.   Gefen: Yes, you can technically fulfill with Amazon for TikTok shop. I don't have too many details on that, but I know it's possible. I don't know how much of that is being conveyed to the customer, and so that's a great point about trust from the. From the customer standpoint as a seller, it doesn't really take much more. I don't know the fees, I don't know what it kind of entails, but I know that I've heard that is possible.   Carrie Miller: I it is possible and that's definitely a better. You basically connected to your Shopify site and then use the fulfillment by Amazon. But I I did purchase something on TikTok and it was literally shipped all the way from China. So I didn't know that was happening when I bought it. So that is kind of the that's going to kind of ruin some trust, I think, with people. So something to think about moving forward.   Gefen: If you even talk about Temu here either, because that's a different ballgame.   Carrie Miller: Yeah, that's another one. All right, and let's see, Chris Shipperling has something else. He says, which, which is why you always KPI individual platform metrics, but blended CAC is so important when you do have several activities running to drive traffic and conversion. Completely agree with what you were saying, so yeah, 100%.   Gefen: We use a cat model for a ton of our brands. We track new to brand customers on Amazon very closely new and repeat as well, and we have we have a lifetime value graphs that we track over multiple years to see what the actual return is for our clients.   Carrie Miller: Amazing, that's awesome. Okay, so, Michael, would love to hear your thoughts on how to organize Hold on sponsored product campaigns. Thank you, you lost your audio there multiple skews in a category, independent skews, not variant ASINs that share many keywords. When is it better to combine ASINs into an ad group and let Amazon pick the best for separating each SKU into its own ad group or campaign?   Gefen: Thanks, it's a phenomenal question and this is where you're going to hear the variation in answers. You're going to hear shows that advertising still, to an extent, is a good amount of art versus science, because there are different opinions and I manage my own brands for Vendo as well, and I've actually done both in terms of separating out and then keeping them together. So a couple of different things. Number one there are always differing what's the word differing attributes to a product, right, whether it's a count, whether it's a size, whether it's a color, at the very least you can separate out by that. So, for instance, if you have TVs, right, you might have a smart TV. Right, so let's. But you could have a 45 inch, a 55 inch and a 65 inch smart TV. So, right off the bat, you can look at the search volume. For what is a 65 inch TV bring in in terms of search volume? Okay, that's, that's a separate campaign, right, 55 inch, separate campaign.   Gefen: And then to your question, my recommendation and best practice is you can never rank and and equally grow all of your products, right, you have to have a hero item or a hero couple of items. So, for instance, let's say you go back to these TVs. You've got, I don't know, 10 sizes, 354555, whatever it is. Some of those are going to be best sellers, right? More people search for 55 inch and 65 inch versus 24 inch, so you know that those are the ones that have the highest potential and those are the ones that you're going to want to rank. So you might as well take those, and maybe take three of them, and put them into their own hero term campaign, so smart TV, tv, etc. And then that way you're focusing the majority of your ranking spend on the highest search volume terms towards the few that are actually going to generate that sales and performance.   Gefen: And even within that, I mean usually think about it. I mean, how many brands do you see that have three products ranked on the top row? Right, it's usually one. And so at the end of the day, we are going to try and diversify our sales as much as possible, but at the same time, one product is going to win out. And so to the last part of your question, when it's better to combine a since into an ad group on Amazon, pick the best when it comes to your hero items. Let's say you've got three and that whole product line the three best selling colors, three best selling sizes, whatever it is, put those into their own ad group and then Amazon can choose. If you're again going back to smart TV, it's like, okay, someone's typing in smart TV, Amazon's going to eventually know whether or not someone typing in smart TV is more likely to buy 55 inch or 65 inch. And you'll be able to see the conversion rate, you'll be able to see the performance and you can say that's good, that's not good, etc.   Carrie Miller: We'll go into kind of ad creatives like videos and stuff. How do you optimize those? Are you doing a lot of tests and split testing? What is your process for creatives And so when it comes to the best. ?   Gefen: So, again, we have five ad verticals. Every vertical requires different size creatives. So we have a phenomenal team working on our creatives that can really customize to whatever it is that we want or need. A Facebook creative is going to be different from a DSP creative. It's going to be different from a, from a credo creative. But to backtrack for a sec, specifically on Amazon, specifically for something like sponsored brands because you're sponsored brand lifestyle imagery and sponsored brand video, right, those the two main creatives that you're going to be generating. And I will say, first and foremost well, first of all, by January 31, all of your product collection ads have to have a lifestyle image on them, if not, they're going to be paused. So that's a note to everybody that's selling you need to have a lifestyle image on your product and ads, if not, they're just not going to show up. That's by the end of this month, but I've found, from a video perspective, having a video versus not having a video gets you 80% of the way there. Of course, it needs to look like decent, right, but if you have any form of a decent video made by, made by a graphic designer or software, that's good enough to pass for you to be like okay, I'm fine with that. You're 70 to 80% of the way there. Obviously, that 20% for much larger brands matters.   Gefen: So that's where you bring in different testing, right, and usually that's at the discretion of the brand's creatives, right? We're not a full creative agency. We have creative support, and so what we like to do is we like to take their direction and actually make the asset. So usually they have a marketing team that's going to bring us either static imagery or video imagery, and then we're going to scale that into, let's say, three different videos from that static imagery of just like slideshows or whatever, and then maybe we'll test out those three. Now Amazon's sponsor brand video has different ad groups that you can test out, which is awesome. So you can do like three different ad groups there and whatever ends up working. Basically, from a CVR standpoint conversion rates going to be your primary KPI there Then that's the one that you go with.   Carrie Miller: All right, very good, we actually have something else from the audience. I sell yoga pants. Can I print my website on the product hang tag? Does it follow Amazon and Walmart terms of service?   Gefen: I don't think it does. I don't think that you're allowed to drive any form of traffic to off Amazon. Don't fully quote me. I am not an expert in all of Amazon terms of service. I know the ad portion. But if you were to ask me my two cents, I would say if you're referencing your website anywhere on your product and Amazon catches you, it's probably against TOS.   Carrie Miller: I do actually on mine, have on our packaging our website, because we use the same packaging for all different platforms and I know big brands also have their websites in there and they even have you know things where maybe it's not enforced. Yeah, I don't know if it's enforced as much, but I think it's if you kind of drive traffic to your website or you're kind of contacting people with their info. But it is kind of a gray area there. So yeah, that is a hard one.   Gefen: Yeah, it's tough. I know that on any assets you have on Amazon you can't do that. We've even made videos where, like at the end, like we've just taken a video from their website and put it onto sponsor brand video and it was like at the end, like the last slide was like buyonx.com.   Bradley Sutton: And it got taken down. Yeah, exactly.   Gefen: It just depends. I mean there's a lot of gray area. My guess is that's against TOS. Also to your point, Carrie if a lot of people are doing it, maybe it's not really a police stuff that much.   Carrie Miller: Yeah, I think. I think the kind of differentiator is are you trying to drive traffic away from Amazon, or you know? I think it's also when you think about big brands. I don't think they're all going to change their packaging just for Amazon?   Gefen: I guess that's going to not yeah, yeah, so that's also a good point.   Carrie Miller: It's not really. You know it's when you're like you've got an insert and you're like buy this on my side or you know something like that. That's kind of a difference, whereas if it's just on your packaging, I think it's, it should be fine.   Gefen: Yeah, um, that's actually a good question. So, do do branded campaigns help in the organic rank of your product? It's yes and no. So when you're launching, 100% yes If you're launching a new product line inside your existing product catalog, um to leverage your branded campaigns is huge. Or, excuse me, your branded traffic with branded campaigns is huge because that's how you build your sales velocity quickly. Same time, if you are seeing that you know a majority of your spend is going towards branded um, then I would look at the CPCs and I would say you're probably not um helping out with ranking as much as you could be for non-branded terms. Remember, amazon will rank you based on how you perform on non-branded terms. If you don't drive traffic to non-branded terms, you can't convert against them. If you can't convert, then you can't rank. Yeah, good point.   Carrie Miller: All right. Another question from Douda to Silva how do you harvest search term reports from a main keyword running as phase type, phrase type? That uh generate tons of variations of the main keywords. Those keywords are all different, with one clicks costing me a dollar.   Gefen: Yep, that's some. That's probably arguably the largest source of waste it's been. Um is phrase terminology, phrase terms, phrase keywords that generate one click, $1, no conversion. You have a thousand of them, you spend $1,000 and you didn't get anything as a result. Um, switch it to exact, pause it out and then test out them in like groups of 15 or 20. It's more manual work. It kind of sucks. But if you take the thousand dollars you spent, let's say over a month, and then you um, you take 500 of that, so you save yourself 500 and you put it towards 30 keywords and you test and let's say you generate sales after driving 10 clicks on each, on five of them, and then you use those as ranking campaigns. That's how you're able to scale the business. You're going to spend that money anyway. You might as well go deep rather than shallow, all right. Sounds like he was. He was testing me. He said correct.   Carrie Miller: Hmm, that's. That's an interesting test, all right.   Gefen: I'm glad I passed.   Carrie Miller: Yeah, yeah, you're definitely passing all these little tests here from people. Um, uh, just on a kind of an ending note um, are there any other kind of things you want to leave for people in 2024? Kind of final thoughts of you know what to look forward to, what, what people should be focused on, and uh, and yeah, just any final words of advice search volume trends.   Gefen: We use Helium 10, I mean hourly, but daily, obviously uh to to look at where the search volume trends are in the space. And when I talk about 10 poll planning, when I talk about uh, uh, high, high traffic times, um, it's just the nature of the beast that you are going to perform better at certain times of the year. Um, you need to have a strategy that is able to address low demand and high demand to what you need your business to do, and so the more demand you're tracking, um, the better, uh, you're going to be able to prepare for that. And just a very simple equation or a simple example, excuse me, is um, if you know that last year you did phenomenal in December, um, then take the steps in October and November to make sure you're ready for that. And if that might mean taking or spending less in August and September, if you do have an annualized budget, then make sure you're looking at December in February, so you know that by the time August and September comes, you know what you need to do to prepare for that time of year. And so you, you know, we have, for almost every term, we have four, five, six years of data. At this point. You know what the best times of the year are. Obviously, things change every year, but we do know that, hey, if you're a holiday or a gift brand, prepare for that Right. And if you, if you are a brand some brands don't, but if you are a brand that has a hard dollar budget, make sure you don't get to December and you're out of money.   Carrie Miller: Yeah, that's a good point. Something to point out too about the Helium 10 tools Cerebro. We have um. It has shows trending if of keywords trending up or if it's trending down. So you can constantly check the trends and how much, what percentage, they're trending up and down. But then you can also do historical keyword searches for 24 months in the past. So that'll really really help. You know, you can kind of see year over year in the last two years what happened. But then you can kind of project also moving forward based on kind of the difference there and track it that way. So definitely, you know that's a really good point. Is, you know, kind of projecting out and making sure you plan properly your budget in the right places, very good? Well, thank you so much for joining us on this episode of tACoS Tuesday. If somebody wants to reach out to you, how can they find you?   Gefen: They can find me by my email, geffen at vendor commercecom. Yeah, would be happy to talk anything. Advertising, um, we, like I said before, we run ads. If you can run ads on it, we do. But we take a different approach and that we make sure that we are looking at your business holistically and we're not just spending to spend, we spend to grow and so, um and so, because we spend to grow, we might recommend different strategies and say, hey, you know, even if it hurts us, right, because we take a cut from that, even if it hurts us. Say, hey, you know, you shouldn't spend 100 can meta. Maybe let's look at these different avenues or save that money for later on. We want to make sure that we are going to provide the best service for you guys.   Carrie Miller: That's amazing. Yeah, thanks so much. I love you guys. Want to reach out to Geffen or Vendo? You need somebody to help you with TikTok ads or Facebook or Amazon or Walmart Walmart especially. I get asked all the time about Walmart, and Vendo is definitely one of the uh the top uh players in the game for Walmart.   Gefen: So one of the largest advertisers on Walmart. Um, I think we have one of, if not the most, brands on Walmart advertising and um, we've just seen so much growth there.   Carrie Miller: And so, yeah, thanks again for joining and thank you everyone for your questions and for joining us live, and we will see you again on the next TACoS Tuesday, which will be next month, and we'll have a different guest. But thanks again, Gefen, for joining us.   Gefen: Of course, see you later.  

Ready to learn the secrets of building a $100M sales funnel? In today's episode of The Matt Clark Show, I unveil the powerful strategy of DAILY improvement.Discover the four essential steps to maximize your conversion rate (CVR), increase average order value (AOV), boost customer lifetime value (LTV), and minimize your cost per acquisition (CPA).Dive deep into actionable insights to enhance your headlines, provide compelling proof, offer irresistible deals, and target the broadest audience.Don't miss out on turning these strategies into a groundbreaking BOOK on growing your e-commerce business. Subscribe now and get the first three chapters for FREE!

In this 7th episode of the #MarketingMatters podcast, Ashley Brock shares the key terms you must know in order to confidently analyze and interpret your marketing data and performance. In part 2, we cover “back end metrics” including CVR, CPA, ROAS, AOV and more. Resources:   Download the two page vocabulary cheat sheet that includes both front end and back end metrics and their definitions (plus more not even covered in this episode!) at  https://www.ashleybrock.com/lingo Grab your tickets for the Marketing Matters Summit on Tuesday, January 9th! Let's Connect! Instagram: @the.ashley.brock Website: ashleybrock.com YouTube: @digitalmarketingmatters  

More money than brains? Todd, Greg, and John examine a fatal Bahamas helicopter crash where the pilots' focus on what their billionaire boss wanted overrode operational discipline.The 2019 Agusta AW139 helicopter crash at sea killed both pilots and all five passengers. While the crew had flown the route on at least 10 previous occasions, this was their first night flight.Greg, Todd, and John raise many issues beyond the probable causes listed in the NTSB report:· Inadequate flight planning· Lack of a formal safety management system in the company that operated the helicopter· The long duty day of the flight crew“There were no mechanical issues. This is all about a lack of planning and poor decision making by the pilots,” John says.The helicopter CVR does not indicate that the pilots did any of the proper checks for IFR at night. They also were not monitoring their gauges, and seemed to misread the instruments. Fatigue may have been a factor, since the pilots were awakened to make the 2AM flight.John ends the show by encouraging pilots and aircraft operators to use flight risk assessment tools (FRAT) from the FAA and the NBAA to help prevent accidents.Related documents are available at the Flight Safety Detectives website.Don't miss what's to come from the Flight Safety Detectives - subscribe to the Flight Safety Detectives YouTube channel, listen at your favorite podcast service and visit the Flight Safety Detectives website.Music: “Inspirational Sports” license ASLC-22B89B29-052322DDB8

In this special bout, we get Steven vs: Stephen, Pope vs: Noch, CTR vs: CVR, the Ultimate Showdown of the Amazon ages! Right from the sound of the first bell, these two get after it. Throwing curveballs and bringing the heat straight from the jump, Pope defends the focus on CTR in 2023, while Noch bobs, weaves and tries to avoid Pope's powerful left hook. Noch recovered and fired back late in the rounds, for a historic Amazon PPC debate finish. Will this one make it to the final bell for a decision? Or does someone land the K.O. blow? Find out on this week's episode of That Amazon Ads Podcast!

On the afternoon of May 11, 1996, Valet Flight 592 pushed back from gate G2 in Miami after a delay of 1 hour and 4 minutes due to mechanical problems.There were 110 people on board: 105 passengers, mainly from Florida and Georgia, and a crew of two pilots and three flight attendants. At 2:04 PM EDT, the DC-9 took off from runway 9L (now runway 8R) and began a normal climb. At 2:10 p.m the passengers started to smell smoke. At the same time, the pilots heard a loud bang in their headsets and noticed the plane was losing electrical power. The sag in electrical power and the bang were eventually determined to be the result of a tire in the cargo hold exploding. Seconds later, a flight attendant entered the cockpit and informed the flight crew of a fire in the passenger cabin. Passengers' shouts of "fire, fire, fire" were recorded on the cockpit voice recorder (CVR) when the cockpit door was opened. Though ValuJet's flight attendant training manual stated that the cockpit door should not be opened when smoke or other harmful gases might be present in the cabin, the intercom was not functional and informing the pilots of what was happening was difficult. The flight data recorder (FDR) indicated a progressive failure of the DC-9's electrical and flight control systems due to the spreading fire. Kubeck and Hazen immediately asked air traffic control for a return to Miami due to the increasing smoke in the cockpit and cabin, and were given instructions for a return to the airport. One minute later, Hazen requested the nearest available airport. Kubeck began to turn the plane left in preparation for the return to Miami. Flight 592 disappeared from radar at 2:13:42 PM, the exact time that it crashed. Eyewitnesses nearby watched as the plane banked sharply, rolled onto its side and nosedived into the Francis S. Taylor Wildlife Management Area in the Everglades, a few miles west of Miami, at a speed in excess of 507 miles per hour (441 kn; 816 km/h). Kubeck lost control of the plane less than 10 seconds before impact. Examination of debris suggested that the fire had burned through the floorboards in the cabin, resulting in structural failure and damage to cables underneath the instrument panels. The NTSB report on the accident stated, "the Safety Board cannot rule out the possibility that the flightcrew was incapacitated by smoke or heat in the cockpit during the last 7 seconds of the flight."   At the end of a fifteen-month investigation, the National Transportation Safety Board (NTSB) determined that the fire that downed Flight 592 developed in a cargo compartment below the passenger cabin. The cargo compartment was a Class D design, in which fire suppression is accomplished by sealing off the hold from outside air. Any fire in such an airtight compartment would quickly exhaust all available oxidizers and then burn itself out. As the fire suppression can be accomplished without any intervention by the crew, such holds are not equipped with smoke detectors. However, the NTSB quickly determined that just before takeoff, 144 expired chemical oxygen generators, each slightly larger than the size of a tennis ball can, had been placed in the cargo compartment in five boxes marked COMAT (company material) by ValuJet's maintenance contractor, SabreTech, in violation of Federal Aviation Administration (FAA) regulations forbidding the transport of hazardous materials in passenger aircraft cargo holds.[a] Failure to cover the generators' firing pins with the prescribed plastic caps made an accidental activation much more likely. The investigation revealed that rather than covering them, the cords attached to the firing pins were simply cut or duct-taped around the cans, and Scotch tape was also used to stick the ends down. SabreTech employees indicated on the cargo manifest that the "oxy canisters", which were loosely packed in the boxes that were each sealed with tape and bubble wrap, were "empty". ValuJet workers then loaded the boxes in the cargo hold in the mistaken belief that the devices that they contained were just empty canisters, thus being certified as supposedly "safe" to transport on a passenger aircraft, when in fact they were neither simple oxygen canisters, nor empty. Chemical oxygen generators, when activated, produce oxygen for passengers if the plane suffers a decompression. However, they also produce a great quantity of heat due to the exothermic nature of the chemical reaction involved. Therefore, not only could the heat and generated oxygen start a fire, but the oxygen could also keep the fire burning. The fire was worsened by the presence of two main aircraft tires (one of them mounted on a main wheel) and a nose tire and wheel that were also included in the list of materials shipped as COMAT. Investigators determined that one of the oxygen generators was likely triggered when the plane experienced a slight jolt while taxiing. As the aircraft taxied and took off, the generator began accumulating heat, soon setting fire to its surroundings. Laboratory testing showed that canisters of the same type could heat nearby materials up to 500 °F (260 °C). The oxygen from the generators fed the resulting fire in the cargo hold without any need for outside air, defeating the cargo hold's airtight design. A pop and jolt heard on the cockpit voice recording and correlated with a brief and dramatic spike in the altimeter reading in the flight data recording were attributed to the sudden cabin pressure change caused by one of the wheels in the cargo hold exploding due to the heat. Investigators also determined that in this process, the fire began to destroy control cables that ran to the back of the aircraft, which explained why the pilots began losing control before the plane crashed; the NTSB concluded that the aircraft was under positive control by the pilots until the time of the sharp right turn and dive immediately prior to impact. Smoke detectors in the cargo holds can alert the flight crew of a fire long before the problem becomes apparent in the cabin, and a fire suppression system buys valuable time to land the plane safely. In February 1998, the FAA issued revised standards requiring all Class D cargo holds to be converted by early 2001 to Class C or E; these types of holds have additional fire detection and suppression equipment.

En este programa especial, Kenneth Sánchez Gonzales conversa con Eduardo González Cueva, experto en justicia transicional y director de Audiencias Públicas y parte del Comité Editorial del Informe Final de la CVR, sobre el vigésimo aniversario de la entrega del Informe Final de la Comisión de la Verdad y la Reconciliación (CVR) y el legado de este informe. Esta es una versión en audio de nuestra transmisión en video del miércoles 31 de agosto: https://youtube.com/live/lY4u_6jcWUU Recursos y materiales para entender mejor el conflicto armado interno del Perú: https://linktr.ee/recursosconflictoarmadointerno Te invitamos a suscribirte a Comité de Lectura para poder tener acceso a todo el contenido exclusivo que tenemos para ti. Puedes suscribirte usando este link: https://comitedelectura.pe/pages/registrate Suscríbete a nuestro newsletter gratuito: https://comitedelectura.pe/pages/suscribete-al-newsletter

Do you need help finding your niche and target market for your online store? Do you want an exceptional edge in the competitive eCommerce market?How can Debutify help us create a digital store that works effectively?Today, we discussed How to launch your online store.Watch it on YouTube: https://www.youtube.com/watch?v=P3TCr82vPWM.Get the Transcription Here: https://bit.ly/BIGVU_VPS78Unlock the essential techniques for determining your niche and target market, and receive professional knowledge about choosing trustworthy suppliers who share your brand's values. We'll walk you through the criteria to consider when selecting suppliers and assist you in spotting warning signs so your supply chain is always rock-solid. Utilize Debutify's cutting-edge themes to master developing a visually stunning website while receiving practical advice on selecting the best eCommerce platform. Learn the top 10 features your website must have to convert visitors into customers and how to easily incorporate reviews into your site to increase legitimacy and client confidence. In this workshop, you'll learn how to:How did Debutify start?Online presenceHow to build a loyal social media community?Case StudiesMake your website as frictionless as possible.The benefit of utilizing user-generated contentContent Strategy for ECommerce BusinessThe Role of video marketingInfluencer MarketingHow to leverage customer reviews and testimonialsHow to compete with more prominent brandsAbout our Speaker:Marie Tuazon is a health advocate and surfer yogi that helps businesses improve their online presence through social media strategy to get better CVR, save time & focus their energy on their core business. She is a seasoned events planner and community manager focusing on inclusivity and community building. I have organized events with up to 4,000 attendees, small retreats, and volunteer opportunities. Marie is a motivational speaker interested in accelerating talents and inspiring them to pursue global ventures. Passionate about remote work, coliving, and nomadism.Find out more about Marie: Website: https://gumamelastudios.com/marieTwitter: https://twitter.com/GumamelaStudiosTikTok: https://www.tiktok.com/@gumamelastudiosInstagram: https://www.instagram.com/gumamelastudios/Linkedin: https://www.linkedin.com/in/marietuason/Find out more about Debutify: Website: https://debutify.com/Facebook: https://www.facebook.com/debutifycorpTwitter: https://twitter.com/debutifyInstagram: https://www.instagram.com/debutify/YouTube: https://www.youtube.com/@DebutifyCorp/Linkedin: https://www.linkedin.com/company/debutify/BIGVU, the powerful Video, Captioning & Teleprompter App:BIGVU 7 days Trial: https://desk.bigvu.tv/register?utm_so...iOS:  https://apps.apple.com/us/app/bigvu-v...Android:  https://play.google.com/store/apps/de...Website:   https://bigvu.tv/-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning sequences that captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/create/auto-captionsGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

Red Media is proud to announce the launch of Kuskalla, an Indigenous culture, language, and politics podcast in Quechua, Spanish, and English.  In this episode, Yojana Miraya (@OsccoMiraya) and Renzo Aroni (@renzoaronis)  interview Emily Thompson, a Ph.D. candidate in Social Anthropology at UC Berkeley. Her ethnographic research focuses on wartime photographers and Quechua-speaking victims and survivors in the aftermath of Peru's internal armed conflict (1980-2000) as well as the recent massacre in Ayacucho, where military forces killed ten people and injured scores on December 15, 2022. She also discusses her co-authored book, Quechua-Spanish-English Dictionary (Hippocrene Books, 2018), and her social interaction with Quechua-speaking women and youth in Ayacucho. Watch the video edition on the Kuskalla YouTube channel Episode Resources: Odi Gonzales, Christine Janney, Emily Fjaellen Thompson, Quechua-Spanish-English Dictionary: A Hippocrene Trilingual Reference (Hippocrene Books, 2018). https://www.hippocrenebooks.com/store/p418/Quechua-Spanish-English_Dictionary.html Comisión de la Verdad y Reconciliación (CVR):  https://www.cverdad.org.pe/ifinal/ If you enjoy this podcast, you can support it by sharing it, hitting subscribe, or leaving a review. Our podcast is produced by Red Media and Red Nation; please consider supporting our work if you don't already on Patreon: www.patreon.com/redmediapr Follow us on social media: @KuskallaPodcast on Twitter; @KuskallaPodcast on IG Kuskalla Abya Yala https://kuskallaabyayala.weebly.com/ **** En este episodio, Yojana Miraya y Renzo Aroni entrevistan a Emily Thompson, candidata a doctora en antropología social en la Universidad de California, Berkeley, quien está haciendo investigación etnográfica y entrevistas con fotógrafos de guerra y víctimas y sobrevivientes quechua hablantes del conflicto armado interno de Perú (1980-2000) y la reciente protesta y masacre en Ayacucho, donde los militares mataron a diez personas y decenas de heridos el 15 de diciembre de 2022. También conversamos sobre su libro, Quechua-Spanish-English Dictionary (Hippocrene Books, 2018), en coautoría con Odi Gonzáles y Christine Janney, y su trabajo colaborativo con la organización de derechos humanos ANFASEP en Ayacucho. Mira la edición del video en nuestro canal de youtube Si te gustó este podcast, puede apoyarnos compartiéndo, suscribiendote o escribiendo un comentario. Nuestro podcast es producido por Red Media; por favor, considere apoyar nuestro trabajo si aún no lo ha hecho a través de Patreon: www.patreon.com/redmediapr Síguenos en las redes sociales: @KuskallaPodcast en Twitter @KuskallaPodcast en IG Kuskalla Abya Yala https://kuskallaabyayala.weebly.com/  

In this episode, Yojana Miraya (@OsccoMiraya) and Renzo Aroni (@renzoaronis)  interview Emily Thompson, a Ph.D. candidate in Social Anthropology at UC Berkeley. Her ethnographic research focuses on wartime photographers and Quechua-speaking victims and survivors in the aftermath of Peru's internal armed conflict (1980-2000) as well as the recent massacre in Ayacucho, where military forces killed ten people and injured scores on December 15, 2022. She also discusses her co-authored book, Quechua-Spanish-English Dictionary (Hippocrene Books, 2018), and her social interaction with Quechua-speaking women and youth in Ayacucho. Watch the video edition on the Kuskalla YouTube channel Episode Resources: Odi Gonzales, Christine Janney, Emily Fjaellen Thompson, Quechua-Spanish-English Dictionary: A Hippocrene Trilingual Reference (Hippocrene Books, 2018). https://www.hippocrenebooks.com/store/p418/Quechua-Spanish-English_Dictionary.html Comisión de la Verdad y Reconciliación (CVR):  https://www.cverdad.org.pe/ifinal/ If you enjoy this podcast, you can support it by sharing it, hitting subscribe, or leaving a review. Our podcast is produced by Red Media and Red Nation; please consider supporting our work if you don't already on Patreon: www.patreon.com/redmediapr Follow us on social media: @KuskallaPodcast on Twitter; @KuskallaPodcast on IG Kuskalla Abya Yala https://kuskallaabyayala.weebly.com/ **** En este episodio, Yojana Miraya y Renzo Aroni entrevistan a Emily Thompson, candidata a doctora en antropología social en la Universidad de California, Berkeley, quien está haciendo investigación etnográfica y entrevistas con fotógrafos de guerra y víctimas y sobrevivientes quechua hablantes del conflicto armado interno de Perú (1980-2000) y la reciente protesta y masacre en Ayacucho, donde los militares mataron a diez personas y decenas de heridos el 15 de diciembre de 2022. También conversamos sobre su libro, Quechua-Spanish-English Dictionary (Hippocrene Books, 2018), en coautoría con Odi Gonzáles y Christine Janney, y su trabajo colaborativo con la organización de derechos humanos ANFASEP en Ayacucho. Mira la edición del video en nuestro canal de youtube Si te gustó este podcast, puede apoyarnos compartiéndo, suscribiendote o escribiendo un comentario. Nuestro podcast es producido por Red Media; por favor, considere apoyar nuestro trabajo si aún no lo ha hecho a través de Patreon: www.patreon.com/redmediapr Síguenos en las redes sociales: @KuskallaPodcast en Twitter @KuskallaPodcast en IG Kuskalla Abya Yala https://kuskallaabyayala.weebly.com/  

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.  We'll see you in The PPC Den!

Chase Climber, co-founder of Electric.I, joins the podcast to discuss optimizing ecommerce stores. He explains that many Amazon sellers struggle to optimize their own store, and even sellers who are only on direct-to-consumer sites face similar issues. Electric.I creates Shopify powered sales machines from their sites with a strategic design approach and intelligent development decisions. He also hosts the Honest Ecommerce podcast with honest advice to increase sales and grow businesses. The key message of this episode is that to grow profits, sellers must cut waste and increase profitable sales, and the Quick Assessment at Amazonprofitquiz.com can help identify the biggest profit killer.   Timestamps 0:00:00 | Optimizing Your Ecommerce Store with Chase Climber of Electric. 0:02:28 | Heading: Optimizing Existing Store: Is It Possible to Be Good at Both Amazon and Shopify? 0:04:22 | Conversation on the Necessity of Specialized Heads for Ecommerce and Amazon Businesses 0:06:08 | Analysis of Direct-to-Consumer vs. Reselling on Amazon: A Case Study 0:07:42 | Analysis of Ecommerce Opportunity for Private Label Products 0:12:22 | Heading: Strategies for Finding Product Market Fit 0:13:24 | Analysis of Drop Shipping and Private Label Business Product Profitability 0:16:03 | Exploring Strategies to Increase Average Order Value (AOV) 0:17:48 | Case Study: Moving from Amazon to Direct Consumer with Limited Success 0:20:59 | Conversation Summary: Building an Online Channel vs. Selling on Amazon 0:22:49 | Optimizing a Shopify Store for Increased Conversion Rates 0:26:06 | RO Retainer: A Case Study on Increasing Average Order Value by 25% 0:30:55 | Exploring the Journey of Ecommerce with Honest Ecommerce Podcast 0:31:55 | Interview with Chase Clymer: Discussing Electricy IO, Marketplace vs. Direct to Consumer, and CRO 0:33:28 | Interview with Chase Climate of Electric Eye: A Crash Course in Brand Scaling for Amazon Sellers If you're looking to excel in both marketplaces and DTC, it's important to understand that they require separate skillsets. Most 8-figure plus brands have someone in charge of each division. If you want to optimize DTC, it's going to take a lot of time and effort. You need to understand the nuances of the platform, whether it's Shopify, Woocommerce, or Magento. Case Study 1: Why a Reseller with Some PL Only Made 1M on DTC If you're not seeing profits on DTC, there could be a variety of reasons. You need to consider your product mix and whether you're focusing on private labeling or reselling. Is your energy and margin solely focused on one aspect? What is your CAC? Are customers looking for your product? Is your entire catalogue on your DTC site? If you're approaching DTC with the mentality of a marketplace, consider spinning it out or hiring a head of ecommerce. You can still keep reselling while building your own DTC. It's also important to analyze your sales and see what's actually selling on your site. You can also consider bundling products that aren't selling as free gifts or offering promotions to increase AOV. Case Study 2: How to Transition from Amazon to DTC Transitioning from Amazon to DTC requires a lot of investment and effort, particularly in driving traffic. Don't rely solely on Google SEO, as there are thousands of other sites competing for attention. You need to invest in influencers, paid ads, and other forms of marketing. When optimizing your site, focus on speed and performance, as slow sites can lower your CVR. Use ICE (impact, competence, ease) to prioritize your CRO efforts, and conduct customer interviews and user testing to understand why customers aren't buying. By focusing on increasing AOV, improving conversion rates, and driving traffic, you can succeed in both marketplaces and DTC. Remember, it's a unique mindset and skillset,

00:00 My Amazon Guy PPC AMA Live Q&A with Mina Elias & Matthew Davis09:56 Introduction14:24 Jeffrey Valen- How and when do you determine settings for TOS placement % and by how much?20:13 Jahleel Pinner- Will existing products in 2 or 3 packs get the honeymoon period if I variate them with the existing one pack?21:07 Differences between fixed and down only bid22:46 ASIN performance level data24:48 Creating a good campaign structure30:30 DanteTV- How can I structure the campaigns to test all 55 keywords to see which of them perform well?34:07 Karan Singh- Any tips you have on top of search campaigns with multiple targets at scale and in bulk?36:26 Iza Fiaz- No significant improvement in TACOS; what factors should we consider to improve organic ranking?40:14 Not seeing improvement in lowering bids42:54 Getting minimal impressions after bumping bid to $10044:57 Different date range of PPC reports46:21 DanteTV- What is people's most common mistake when launching in the vitamins/supplement niche, especially with PPC?53:19 Behaviors to look at when constantly testing56:23 Karan Singh- Is cannibalization overrated?58:35 Boxer- I have 450 units and want to maximize profitability; what is the best PPC method in this instance?1:01:44 Andy Craig- In what situations do you like to use “dynamic up and down” or “fixed bidding”?1:03:37 Karan Singh- What are some benchmark KPIs I should aim for? CVR, CTR, etc.1:09:20 The 80/20 rule strategy for keywords1:12:07 Daniel- How should we analyze our PPC campaign during the launch?1:15:23 Adding misspell words to search terms and with PPC1:16:17 Casey T.- Do you think that product differentiations working in January would also work now?1:22:42 George Geourgiou- How many days should I wait when I launch a new product before optimizing the campaigns?1:23:52 Ashish Verma- How to allocate budget across campaigns?Mina Elias, our guest, started selling nutrition supplement brands on Amazon, and his sales skyrocketed quickly. He continuously shared his successful tips and tricks with other Amazon sellers and became known as the Amazon PPC expert.His company, Trivium Group, began when he outperformed four large agencies and won a sizable bid from an organization. Since then, his company has grown by 500%.Trivium was born with the belief that by implementing strategic marketing strategies, every eCommerce brand can reach its revenue goals. With his experience, he  learned that:

Your products' delivery time is likely to affect conversion. If they are supposed to be delivered after Christmas, you will probably see a drop in CVR over the next few weeks.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit

0:00 How to Bring the TACOS Down with Faith Denniston & Enrique Becerra09:55 Introduction10:51 How to handle fake reviews11:54 How to make the product title on Amazon match the UPC description and GS1 13:23 Where to find prohibited phrases, words, and sentences14:49 My best-selling product is suppressed because Amazon found a discrepancy between GS1 and my brand registry16:15 US account to participate in Prime Canada?18:02 Double-check the dates on the limited deal19:44 How to check the patent of a product?24:05 How do you integrate the search query performance into your PPC optimization25:57 I am running a price discount. Also, I'm gonna move my computer a little bit so we can see more of me and less of the side of my face27:20 Benefits to having Amazon buy from you wholesale29:08  PPC plus organic30:39 How's a+ helping a listing rank? Is it indexing in Amazon?33:02 What is the best way to formulate a campaign budget and target ACOS36:38 Let keywords matriculate for about 30 days37:55 When your PPC orders or from your own branded keywords only and are getting clicks, but it's not converting 40:01 Many keywords, so many campaigns43:19 What should our strategy to reduce ACOS 47:28 Amazon sales grid strategy52:38 What could be the reason for the inconsistent CVR for the newly launched product here 56:10 When running branded sponsored brand campaigns, engagement is high58:35 How many keywords would you put in an exact match sponsored ad campaign 1:04:38 Starting a new podcast format of Steven Pope

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end. Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you'll never fear the boogie man lurking in your Amazon PPC campaign shadows. We'll see you in The PPC Den!

00:00 Weekly Q&A with Jason Mastromatteo 09.09.202211:41 I can't modify my US listing and AMZ Support says that my Australia account is the winning contributor. How can I change the listing and get the US account to be the winning contributor?14:13 If we were to make a removal order, would the number from the inventory decrease right away?14:46 I import small items via FedEX air from China once or twice a month, do I need to file any paperwork for importing?15:30 Do AMZ bi-weekly payment distributions include customers' sales tax?16:16 For international marketplaces, do you know how we can port over our storefronts from the US?17:28 I've heard that in the campaign manager under the creatives tab there is now a video creation module.19:21 If I have a good KW working well in my phrase match campaign and want to get the KW and make it its own campaign. Do I negative the KW in the phrase or leave it?19:44 If I create a new brand in my account will customers be able to see that I have a connection to this new brand?21:39 Is there a way to see PPC spent by ASIN?23:43 Where can you see your inventory storage expense amounts in Seller Central?25:13 Is it wise to use UPC you purchased on Amazon or Walmart?26:20 My SC account got deactivated due to a Valid Tracking Rate.27:32 What is the best way to track the KWs that are important?29:14 CTR, not CVR, CVR is unit session%, but what's CTR?29:49 Can we upload listing images for mobile that are different?30:30 Planning to join the Vine program for more reviews but I'm not sure that AMZ will find the relevant customer.32:04 Is there any possibility to open Vendor Account in the US or another region?34:39 Where can we see the CTR data in the backend?35:20 When launching a new PPC campaign based on KW targeting, what is the best way to choose the best first KWs?36:27 PPC tips for the gun accessories category37:26 Is it against TOS to include inserts that have social media handles on them?37:42 Whenever we upload a flat file to update, it is giving us an error that its product type is headphone39:55 Have a product w/c that has been assigned to the office category and beauty subcategory but I want to focus on beauty.42:08 Inserts w/ company address and phone number are okay, right?42:33 If running SP PPC campaigns, does it make sense to run the same KWs for SB video as well?44:38 Is Amazon honeymoon period only for a first-time product launch or every time we restock inventory?44:56 Our listings are live on Walmart but not available in search.45:55 What is MAG PPC strategy for launching a new product in Q4?47:14 Applied for the brand waiver for AMZ handmade but they asked to have my logo on items w/c is not possible with my product.49:15 Any feedback on input on the AMZ Transparency program?51:15 Low inventory, raise the price, or sell out normally?52:04 My UK account has been terminated and my inventory is in the UK FBA AMZ warehouse.53:29 My account was deactivated due to seller code of conduct and dropshipping policy violation.55:23 Is there another way to do it other than deleting ASINs when seller support tells you to delete/relist your listings for 24hrs?56:07 Noticed several Chinese sellers flooded my niche that I've dominated for 3years now w/ copied images, FBM listing shipping from CN, and high prices.58:12 Any recommendations on phasing in an updated product package to an existing ASIN?59:07 Is there any evidence of a correlation between inventory levels and sales?1:00:07 How to run Ads on a product w/ no specific name?1:00:44 Any tips for setting up on AMZ US from the UK?1:02:28 Lowered TACOS from 20%+ to 6% but indexed KWs fell. Conversion up by 58% since we are now top 20 for 2 KWs w/ over 400K Support the show

Because Amazon Advertising is an ever-evolving platform and brands can't bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. We'll see you in The PPC Den!

Ashley Jordan Ferira, Ph.D., RDN & Milene Brownlow, Ph.D.: “If you focus on your gut and your heart, your brain will thank you.” Ferira, mbg's vice president of scientific affairs, and Brownlow, a health scientist with a nutritional neuroscience focus, joins mbg co-CEO, Jason Wachob, to discuss how to nourish your brain, plus: - Signs your brain is not as healthy as it could be (~11:40) - Dr. Ashley's brain food pyramid & how to eat to better your mind (~19:52) - How to leverage nootropics for more brainpower (~36:21) - How to get the benefits of coffee without the crash (~43:50) - The ancient berry Brownlow used to eat before exams (~45:00) Referenced in the episode: - Shop mbg nootropics. - Learn more about mbg's entire supplement portfolio. - mbg Podcast episode #404, with Maria Shriver & Patrick Schwarzenegger. - mbg Podcast episode #378 and #150, with Daniel Amen, M.D. - A 2013 study in the New England Journal Of Medicine on glucose levels and cognition. - Read mbg's robust sleep content. - mbg Podcast episode #279, with Deanna Minich, Ph.D. - mbg's nutrition research scientist, Emma Engler, M.S. - A study showing postmenopausal women who took resveratrol had increased cerebrovascular responsiveness (CVR) and cognition.* Take 25% off brain guard+ and focus+ with code BRAINCODE. Cannot combine with gift cards or other discount codes. Apply code at checkout. Enjoy this episode! Whether it's an article or podcast, we want to know what we can do to help here at mindbodygreen. Let us know at: podcast@mindbodygreen.com. *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.