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In this episode we follow up with Gabby and Justin from Episode 59 - two seasoned penetration testers who tell us a story about the time when they tried to break into a courthouse but it went all wrong, and what happened in the aftermath.SponsorsThis show is brought to you by Doppel. Doppel stops AI attacks with digital risk protection, human risk management, and email security on a unified social engineering defense platform.doppel.comThis show is brought to you by Sinch. Sinch is the cloud communications platform businesses build on to send SMS, make calls, and verify identity at scale — including the one-time codes and two-factor prompts that stand between an account and whoever's trying to get into it. Learn more at https://s.sinch.com/4xc8dnzSupport for this show comes from ThreatLocker. ThreatLocker is a Zero Trust Platform that gives organizations control over what can run and what users and devices can access. It combines prevention with real time detection and automated response, helping security teams stop unauthorized activity and quickly contain compromised machines. Learn how ThreatLocker can strengthen your defenses at threatlocker.com/Darknet.View all active sponsors.SourcesFull list of sources on the show page: https://darknetdiaries.com/episode/179/
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode How quickly is the automotive repair industry changing, and are you ready for what's next? Tom Ham, shop owner and founder of the Automotive Management Network, joins Carm Capriotto for a fast-paced conversation covering 12 major trends shaping the future of auto repair. From autonomous vehicles and solid-state batteries to the changing value of trade careers, AI, government regulation, 3D printing, and vehicle reliability, Tom and Carm explore the technologies and economic shifts shop owners need to understand. What You'll Learn How autonomous vehicles could reshape vehicle safety and the repair industry.What advances in solid-state batteries could mean for EVs and vehicle range.Why trade careers are gaining momentum as technology changes traditional employment.How the technician shortage is creating new opportunities for shops to develop talent.How government regulation and emissions enforcement could affect vehicle owners and repair shops.What current vehicle reliability trends reveal about today's automotive brands.How 3D printing could help shops solve parts availability challenges.Why AI is becoming a powerful tool for reducing friction and improving efficiency.Why shop owners need to stay curious and adapt as automotive technology continues to accelerate. The automotive repair industry is changing faster than ever. The shops that thrive will be the ones willing to understand emerging technology, embrace new tools, develop their people, and continually rethink how they operate. The future isn't coming someday. It's already showing up in the service bay. Tom Ham, Automotive Management Network. Tom's previous episodes HERE. Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm
I interviewed the founder of HexClad about a year ago. Cookware, pots and pans, not the sexiest category in the world. But their ambassador is Gordon Ramsay, one of the most famous chefs on the planet. And when he holds up your pan, you do not need to explain anything else. So here is the question nobody asks: how does a cookware brand get Gordon Ramsay without a massive ad budget or a celebrity agency on retainer? Here is the answer: a genuinely great product and a strategy. The same strategy I have used to build Foundr for over a decade and that I apply to every brand I advise. In this episode, I break down the ambassador playbook step by step so you can get respected people in your market to endorse your brand, even if you are starting with zero audience and zero connections. Here's what you'll take away: • The three pillars of a brand that breaks through: a genuinely great product, next level design, and ambassadors • The "who's who in the zoo" framework for identifying the 10 to 30 people your customer already trusts • Why the gatekeeper is not an obstacle but your way through the door, and how to treat them accordingly • The follow up strategy that got me Barbara Corcoran after two years and how one question reframes "no" into "not right now" • The Amazon coming soon hack that lets you offer distribution instead of asking for a favour, and how it landed me Tim Ferriss and Tony Robbins • Why ambassadors are not a "later, once we're big enough" thing, and how each one you land makes the next one easier If you have been assuming that big-name endorsements are reserved for brands with big budgets, this episode will show you exactly why they are not, and give you a concrete list to start working through this week. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend using the code FOUNDR50. Start here → https://your.omnisend.com/foundr SAVE 95% ON XERO FOR 6 MONTHS Simplify your business finances with 95% off Xero for your first 6 months. Start here → https://foundr.com/xero WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → https://foundr.com/operators HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
If you've read my book, you know my brother saved my life. Seriously. But that's not the only reason he's my favorite sibling. In today's special, learn all about my brother, why he's my favorite (and shockingly, I am not his), and the importance of siblinghood in all its beauty AND chaos. You can read so much more about our story in my memoir, This American Woman: https://a.co/d/0eULa22p Thank you to this week's sponsor. Head to https://www.cozyearth.com and use my code ZARNA for up to 20% off. And before you go, text a question to 855-608-1717 on SMS or WhatsApp for a chance to get a shoutout in the next episode! My very handsome son built this tool so I can learn more about all of you, so text us! I'm watching. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets. He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here's a glimpse of what you would learn…. Differences between selling on Amazon and Shopify, focusing on intent-based versus cold traffic marketing.Common misconceptions brands have about marketing metrics, particularly the focus on ROAS.Importance of understanding customer acquisition cost (CAC), lifetime value (LTV), and average order value (AOV) for sustainable growth.Strategies for increasing average order value through upsells and bundles.The significance of customer experience and retention marketing on Shopify compared to Amazon.The role of storytelling and brand identity in engaging customers on Shopify.Examples of successful and unsuccessful brand strategies in e-commerce.Actionable takeaways for brands looking to scale on Shopify.The impact of brand loyalty and customer relationships on long-term success.Recommendations for influential books and tools in the e-commerce space.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon's intent-based selling and Shopify's cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the "holy trinity" of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Shift from “conversion” to “connection” Stop treating Shopify like Amazon. Build demand through storytelling, content, and brand experience—optimize for trust and engagement before expecting conversions.Scale with the right metrics (not ROAS) Track and optimize your CAC:LTV:AOV triangle. Aim for a 1:3 CAC:LTV ratio, and be willing to accept lower short-term ROAS to acquire high-value customers.Increase AOV + retention to unlock profit Bundle products, upsell, and improve post-purchase experience. Focus on repeat buyers (email/SMS, loyalty, CX) to maximize LTV and make your paid acquisition sustainable.Timestamps:00:00:38 Introduction to the E-comm Breakthrough PodcastThe announcer introduces the podcast, aimed at helping seven-figure e-commerce business owners unlock their full potential and growth.00:00:52 Host's Introduction and Guest WelcomeHost Josh Hadley introduces himself and the episode's guest, Mark Young, CEO of Ryze Agency and author.00:02:12 The Challenge of Scaling from Amazon to ShopifyMark discusses why brands successful on Amazon often struggle on Shopify, highlighting the fundamental differences between the platforms.00:04:15 Amazon vs. Shopify: Intent vs. Cold TrafficA breakdown of how Amazon is an intent-based platform, while Shopify requires cold traffic marketing and brand storytelling.00:05:57 Common Misconceptions Brands Have with AgenciesMark explains the two types of clients he encounters: startups who think they know everything and brands with agency trauma.00:08:20 The Problem with Over-relying on ROASMark details why Return on Ad Spend (ROAS) is a "fool's metric" and how agencies can manipulate it.00:11:02 The Holy Trinity of E-commerce MetricsMark explains the three core KPIs brands should focus on: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Average Order Value (AOV).00:18:24 The Importance of Average Order Value (AOV)Discussion on why an AOV of at least $50-$100 is crucial for profitability due to shipping costs and consumer psychology.00:21:09 Focusing on Customer Experience and RetentionMark argues that brands focus too much on acquisition and not enough on creating an impressive backend customer experience.00:24:49 The Mindset Shift from Amazon to ShopifyBrands moving from Amazon must learn to focus on customer experience and brand storytelling, which Amazon handles for them.00:28:11 Building a Relational BrandThe importance of creating a personal, relational brand on Shopify, as opposed to Amazon's transactional nature. People buy from people.00:33:19 Be the Guide, Not the HeroUsing the "StoryBrand" framework, Mark explains that brands should act as the guide (Gandalf) for their customer (Frodo).00:35:09 Case Study: A Successful Skincare BrandA brand succeeded by understanding its brand voice, embracing omnichannel marketing, and defining clear goals for its agency partnership.00:38:00 Case Study: A Failed BrandA brand failed due to a reactive CEO, a singular focus on top-line revenue, and training customers to expect constant discounts.00:41:38 Three Actionable TakeawaysJosh Hadley summarizes the key lessons: understand your brand story, focus on LTV over ROAS, and prioritize customer retention.00:44:03 Mark's Most Influential BooksMark shares his favorite and most influential books, including works by Donald Miller, Will Guidara, and Stephen Covey.00:45:12 Leveraging AI in BusinessMark discusses how his agency uses AI, specifically "Claude bots," to imagine a new kind of business, not just automate tasks.00:48:08 Who to Follow in the E-comm SpaceMark recommends following Alex Hormozi and Donald Miller and emphasizes the value of nano and micro-influencers over macro-influencers.00:49:16 How to Connect with Mark YoungMark shares where listeners can find him, his books, and his agency, and discusses his passion for helping entrepreneurs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites "Ryze Agency": "00:02:01" "Shopify": "00:02:55" "
Should you text or email? Well, think about it. Who texts you that actually reads them - friends, right? Have you tested the SMS process? Is it automated or manual? These make a difference for your high-end customers. Jim and Stew discuss the process and steps to help you make the most of the variety of ways you communicate with customers. For More info- Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai
Thanks to our Partners: NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode What if your auto repair shop could help advance breast cancer research while growing your business? Co-founders Leigh Anne Best and Laura Frank, alongside Dr. Justin Johnson from the Cleveland Clinic, share the story behind one of the automotive industry's most impactful grassroots fundraisers. Since 2011, participating shops have partnered with parts vendors to provide free brake pads during October, helping customers save on repairs while shops donate 10% of the total service cost to breast cancer vaccine research at Cleveland Clinic. With $2.4 million raised and a $3 million milestone in sight, the campaign is helping fund continued research into the alpha-lactalbumin breast cancer vaccine for triple-negative breast cancer while giving independent repair shops an opportunity to strengthen their communities and grow their business. What You'll Learn How the Brakes for Breasts win-win fundraising model works.How participating shops can partner with parts vendors and customers.Why 100% of donations go directly to the research laboratory.How grassroots funding helped keep the Cleveland Clinic research lab open after Dr. Vincent Tuohy's passing.What Phase 1 vaccine research revealed and what Phase 2 will require.How participating shops can generate community awareness and increased car count.How your shop can participate and access promotional resources. Brakes for Breasts demonstrates what can happen when the automotive industry comes together around a cause. Shops can serve their customers, strengthen their communities, grow their businesses, and help fund research that could change lives. Every shop, every customer, and every dollar can make a difference. https://www.brakesforbreasts.com/ The First Breast Cancer Vaccine Trial Recipient Jennifer Davis: https://remarkableresults.biz/remarkable-results-radio-podcast/cc111/ NAPA TRACS will move your shop into the SMS fast lane with onsite training, six days a week of support, and local representation. http://napatracs.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. https://www.todaysclass.com/ Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. https://www.kukui.com/ You're probably tired of chasing new customers who never return. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network:
Lured Up Podcast 406 - Happy Trails Live Streamed on - 8/26/2026 Listen to this episode ad free on Patreon! https://www.patreon.com/PokemonProfessor When the pacing of the game is nonstop, even a slow down feels like a break. While we had the wrap up of the Water Festival, the kickoff of the Worlds event and Mega Starmie over the weekend, we still know that the road to the finale is upon us. We will be swimming in events and activity over the next few weeks, so it's time to prepare both on and off screen. The news cycle never cares about how exhausted we are with the announcement of the next season in Pokémon GO, Twilight Trails! While we have the key art and a few bits of information, it will likely be a few weeks before we can really start to get the vibe of things. It brings up the discussion of the importance of seasons, and if they are necessary to the game anymore. We don't really see any narrative, and the events just flow into each other. We would love to hear what you think about seasons and what you want out of them. Wayfarer is having a major update that moves it further to being an independent tool outside of Pokémon GO. Beginning on September 1st, you will be taken to the Wayfarer Website to manage nominations and all of Wayfarer, rather than remaining inside of Pokémon GO. The reaction is mixed, with more casual Wayfinders being reluctant to want to move, and the experienced map-makers loving the decision. We wrap up with a Professor's Principle about “Protecting your peace”. There are plenty of things within the game and community that can have an impact on your mental state. We see tons of anger and negativity online every day. That has a negative impact on your peace, as it drains some energy out of you that could have been used for something positive. We discuss how finding things that being you joy while letting go of things that drain you is a fantastic approach to shifting your energy. Rather than needing to find more energy (we are already exhausted), we talk about releasing energy that we are spending in a negative way, and reallocating it to something that supports your joy and peace. Pokemon XP & Worlds Events Starmie Super Mega Raid Day Twitlight Trails Wayfarer Update GO Pass: September Ken on Incensed LuredUp@PokemonProfessor.com | Voicemail and SMS: 732-835-8639 Grab some merch: https://crowdmade.com/collections/professornetwork Connect with us on multiple platforms! https://linktr.ee/LuredUp Hosts Ken Pescatore Adam Tuttle Writer and Producer Ken Pescatore Executive Producer Xander Show music provided by GameChops and licensed through Creative Commons ▾ FOLLOW GAMECHOPS ▾ http://instagram.com/GameChops http://twitter.com/GameChops http://soundcloud.com/GameChops http://facebook.com/GameChops http://youtube.com/GameChops http://www.gamechops.com Intro Music Lake Verity (Drum & Bass Remix) Tetracase GameChops - Ultraball http://gamechops.com/ultraball/ https://soundcloud.com/tetracase https://soundcloud.com/MegaFlare0 Break Music National Park Mikel & GameChops GameChops - Poké & Chill http://smarturl.it/pokechill https://twitter.com/mikel_beats Outro Music Vast Poni Canyon CG5 & GlitchxCity (Future Bass Remix) GameChops - Ultraball http://gamechops.com/ultraball/ http://soundcloud.com/cg5-beats https://soundcloud.com/glitchxcity Pokémon And All Respective Names are Trademark and © of Nintendo 1996-2026Pokémon GO is Trademark and © of Scopely ExploreLured Up and the Pokémon Professor Network are not affiliated with The Pokémon Company, Game Freak or Nintendo. #pokemon #pokemongo #podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices
Tom Gozney hit rock bottom with addiction at 21 and spent nearly a year in a South African rehab facility. What saved him back home wasn't a business plan - it was a brick oven he dug into his garden, because cooking pizza for his friends was the only way he could socialise without alcohol at the centre of it. He noticed something: after a few weeks, people stopped bringing beer and started bringing toppings. That shift in behaviour became the entire thesis of the brand. Fifteen years later, Gozney is valued at over $100 million, did $8.5 million in the first four hours of its Dome launch, and forged the portable pizza oven category from scratch. In this interview, Tom breaks down why he redesigned a fully tooled product weeks before shipping after watching a Steve Jobs documentary, how a synchronised Instagram launch with 30 influencers generated 27,000 signups, and the imposter syndrome that made him underprice his own ovens for years. What you'll learn in this interview: • Why he says he's selling a shift in human behaviour, not hardware or pizza • How he got his first oven sale by leaflet-dropping a restaurant with genuinely terrible branding • The £5K loan from his mum that funded the first fibreglass mould and website • Why he scrapped a fully tooled steel design weeks before shipping - and retooled it in silicone in a month • The Richard Branson exchange that put an oven on Necker Island and fuelled the Rockbox launch • The synchronised 30-influencer Instagram drop that drove 27,000 signups before a single unit shipped • How the Dome launch did $8.5M in four hours, crashed the site, and triggered death threats over a pizza oven • Why going straight to big factories doesn't work before you've proven volume - and how middlemen killed his early margins • How he rebuilt his entire supply chain by recruiting a board and COO who'd done it in outdoor grilling • Why imposter syndrome made him underprice for years - and what finally gave him conviction to charge premium If you're building a physical product brand, wrestling with manufacturing and margins you don't yet understand, or scared to price for the value you've actually built, this conversation will fundamentally change how you think about brand, product obsession, and building something bigger than yourself. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → https://foundr.com/operators HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH TOM GOZNEY Instagram → https://www.instagram.com/tomgozney/ Instagram → https://www.instagram.com/gozney/ Website → https://www.gozney.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
In this special turned-tables episode, my incredible Director of Operations, Erin Lindstrom, drops into my living room and interviews me on everything from how my lens for messaging was formed, to the frameworks I walk clients through inside the Revenue Accelerator, to the personal side of my life that I rarely talk about publicly. Erin asks me questions I've genuinely never been asked before and I share openly about my Human Design, my journalism background, why I believe none of us are reinventing the wheel, and the "fifth-grade language" test I run every framework through before I teach it. We go into the depths of Mirror Messaging vs. pain point marketing, why the real work of the Revenue Accelerator is a reclamation of who you are at your core, and why women often get stuck when they refuse to slow down enough to feel what their next-level really requires. I share what I've learned about being at the "higher level" (spoiler: the problems don't disappear, they magnify), the Contrary Action framework I use for visibility, the wildflower-versus-oak-tree analogy that's shaping how I think about quality over quantity, and the concept of loving detachment and stewardship that runs through both my business and my home life. If you've ever wondered what it really looks like behind the scenes of a Julie Solomon business, and life, this episode is for you. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Show Intro 00:49 Erin Takes Over 02:18 How Julie Got Her Lens 04:51 Building Signature Frameworks 08:01 Mirror Messaging Explained 09:33 Client Process and Identity Work 12:24 Where Clients Get Stuck 16:53 Julie Practices the Work 19:51 Higher Level Challenges 24:46 Fear of Being Seen 25:34 Depth Over Formulas 28:52 Contrary Action Method 30:59 Quality Over Quantity 33:29 Choosing Containers 37:43 Retreats and Real Life 43:33 Stewardship and Detachment 44:52 Closing and Next Steps QUOTABLES: “ So many people think it's about adding in all of the different pieces, but this concept of what are we actually taking away so that what you actually want is what's left is brilliant.” - Erin Lindstrom “ You have to be willing to receive compliments and accept the gifts that you have. If you can't receive them, you can't give them.” - Julie Solomon GUEST RESOURCES: RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [BOOST YOUR SALES WITH SMART TOOLS]This platform's AI tools help you write product descriptions, enhance photos, and create campaigns that boost engagement. Find out how. [YOUR ALL-IN-ONE MARKETING SOLUTION] From email and SMS marketing to CRM and automation, Brevo gives you everything you need to build stronger customer relationships in one place. Start for free at https://www.brevo.com/woman, or use code WOMAN50 for 50% off your first three months.
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What makes a good service advisor great? Levi Linseman, performance coach at Autoflow, shares the five human qualities that separate a good service advisor from a truly trusted professional. With 25 years of automotive experience, including 15 years at the service desk, Levi explains why eye contact, a smile, warmth, caring, and humility can turn everyday transactions into long-term customer relationships. The conversation also explores sophisticated professionalism, the role of AI in the customer experience, proactive communication, hiring for coachability, and why the best advisors know when to simply say, "I don't know." What You'll Learn The 5 qualities that define a genuine service advisor.How admitting mistakes can actually increase customer trust.Why AI should support the service advisor, not replace the human connection.How digital vehicle inspections can improve transparency and communication.Why coachability and continuous learning are essential for advisors.How proactive communication reduces customer anxiety.Why setting clear expectations can dramatically improve the customer experience.What shop owners should look for when hiring their next service advisor. Great service advisors do more than sell repairs. They build trust, reduce anxiety, communicate with honesty, and make customers feel cared for. Technology can make the process more efficient, but genuine human connection remains one of the most powerful advantages a shop can offer. Levi Linseman, Performance Coach, Autoflow Learn more about the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with on-site training and six days a week of support: http://napatracs.com/ Connect with the Podcast: Download Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Website:https://remarkableresults.biz/YouTube:https://www.youtube.com/carmcapriottoFacebook:https://www.facebook.com/RemarkableResultsRadioPodcast/LinkedIn:https://www.linkedin.com/in/carmcapriotto/Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderBooks Page:https://remarkableresults.biz/booksOur Classroom Page:https://remarkableresults.biz/classroomEpisode Collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:https://remarkableresults.biz/Automotive Field TheorywithMatt Fanslow:https://mattfanslow.captivate.fm/Business by the NumberswithHunt Demarest: https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcastwith Brian and Kim Walker: https://autorepairmarketing.captivate.fm/The Weekly Blitzwith Chris Cotton: https://chriscotton.captivate.fm/Speak Up! Effective Communicationwith Craig O'Neill: https://craigoneill.captivate.fm
Polymarket traders win big on U.S. military insider information. Slovakia deactivates speed cameras with Russian backdoors. TikTok pays $400 million to settle kids' privacy allegations. Hackers infect Android-based car systems with botnet malware. CISA orders quick patching of an actively exploited Zimbra Collaboration Suite vulnerability. SynkLoader malware is built for stealthy access to corporate networks. Dutch authorities fine Uber over $900 million over automated hiring practices. An ATM jackpotter gets a record prison sentence. Monday business briefing. A privacy promise loses face. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On our Industry Voices segment, we are joined by Mark Beare, General Manager at Malwarebytes Consumer Business from Black Hat to look at protecting your family in the age of AI. If you enjoyed this conversation, check out the full interview here. Selected Reading More than 150 Polymarket wallets may have traded on military secrets, research finds (Reuters) Slovakia discovers Russian backdoors in 279 new traffic cameras — SMS-triggered shell access and passwordless live feeds found in EU-funded rollout (Tom's Hardware) TikTok Settles U.S. Child Privacy Case for $400 Million (Security Affairs) Hackers infecting Android car systems to build proxy botnet (The Record) CISA orders urgent patching of actively exploited Zimbra flaw (Bleeping Computer) SynkLoader: when you throw in everything but the kitchen sink (Expel) Uber Fined Nearly $1 Billion by Dutch Regulators Over Automated Suspensions of Driver Accounts (SecurityWeek) Venezuelan Gets Record Federal Prison Term for ATM Jackpotting (SecurityWeek) Fortinet has acquired San Francisco-based AI security company Virtue AI. (N2K Pro Business Briefing) Reverse-Lookup Service Exposed Millions of Photos of People's Faces (WIRED) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc.
As you may have heard, I was welcomed into Berlin, Germany by being locked in the Hermès bathroom for over an hour with possibly the worst staff I've ever met. No apology and constant reluctance to help. This episode is now a full family heated debate over luxury stores and how we let them abuse us. It's a raw, honest, and real discussion, and it ended with a pledge I've made that shocked my family. Do you agree with us? Are you also shopping at luxury stores? We want to hear your perspective because it's an understatement to say that ours have changed. And before you go, text a question to 855-608-1717 on SMS or WhatsApp for a chance to get a shoutout in the next episode! My very handsome son built this tool so I can learn more about all of you, so text us! I'm watching. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Mike Cantrell is the co-founder of Powered By Text, an SMS marketing platform designed for churches and other nonprofit organizations. In this episode, we'll learn how to turn the digital sphere into a meaningful space for advancing the love of Christ. Resources: Sign up for THINQ Summit 2026 October 1-3 in Nashville, TN. Host a THINQ Dinner—Learn More & Sign Up You may also like The Ministry of Ordinary Places by Shannan Martin on THINQMedia.com or you can check our publication How to Think Well About Social Media. Take the THINQ Assessment to help you understand how you naturally think, learn, and grow in your faith. Bring THINQ talks and conversations into your local community with THINQ Local. Subscribe to THINQ News & Data to receive news stories every Thursday delivered directly to your inbox. Create a free THINQ Account and download the THINQ Media app on your smart TV to access more trusted content like this on topics from all channels of culture at thinqmedia.com. Apply the THINQ Framework as you think through cultural topics. Host a THINQ Let's Talk conversation series in your home: Let's Talk Tech Detox Let's Talk Relationships Let's Talk Civility Let's Talk Mental Health Let's Talk Politics More from the THINQ Podcast Network: Rhythms for Life with Rebekah & Gabe Lyons The InFormed Parent with Suzanne Phillips NextUp with Grant Skeldon NeuroFaith with Curt Thompson UnderCurrent with Gabe Lyons Now on YouTube! Subscribe, Like, and Share: THINQ Media UnderCurrent with Gabe Lyons NextUp with Grant Skeldon Rhythms for Life with Rebekah and Gabe Lyons The InFormed Parent with Suzanne Phillips
#384 | A lot of people say B2B marketing is boring - those people couldn't possibly be in B2B. Take Clare Corriveau, VP of Marketing at Tekmetric: her buyer is an auto repair shop owner who isn't on LinkedIn, doesn't check email, and isn't downloading anything. Clare walks through how Tekmetric built its messaging around a founder who ran a shop for a decade, why every new hire visits an actual shop before touching a campaign, and how peer groups and an unmanaged 6,000-member Facebook community became a real lever in the company's growth engine. This episode focuses on marketing to an overlooked B2B category, and the huge upside that comes with it. The opportunity is anything but boring.Timestamps(00:00) - - Why "boring" B2B categories are actually the biggest opportunity (06:00) - - Why a founder who ran a shop for 10 years shapes every messaging decision (11:00) - - Events at scale: 100+ a year, plus a 1,000-person first-time conference (17:00) - - What the VP of Marketing job really is (21:00) - - Hiring humans when everyone is saying AI will replace them (24:00) - - Betting on channels the team almost skipped: Bing and Facebook (26:00) - - Peer groups and a 6,000 member Facebook community (30:00) - - How to get customers to love, support, and defend your brand (37:00) - - The real competitor is status quo (38:00) - - Why new hires visit a real shop before they touch a campaign (45:00) - - The opportunity: 5% market share in a category growing 50% a year Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
- Mogu li zvanični šampioni Sijetl Sihoksi do odbrane titule?- Da li je ovo najbolji tim u eri Šona Mekveja? Da li su Remsi prvi favoriti za Lombardijev trofej?- Šta se dešava sa Fortinajnersima i povredama? Da li je konačno SB prozor zatvoren?- Da li su bolji dani za Kardinalse na vidiku? Knjiga NFL Dinastija u prodaji: https://shop.infinitylighthouse.com/knjiga-nfl-dinastija-dzef-benedict-dynasty-jeff-benedict.htmlNAŠE DRUŠTVENE MREŽE. PRIDRUŽITE NAM SE I VAN YOUTUBE-A
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Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Who is your shop's toughest competitor: the business down the street, or the people inside your own four walls? Carm Capriotto sits down with shop owners Dwayne Myers and Al Oramas to explore internal competition and why the biggest threats to a shop's success often come from within. The conversation challenges owners to stop obsessing over competitors and start examining their own leadership, consistency, processes, and customer experience. What You'll Learn Why operational consistency matters and how small deviations can create chaos.Why owners can't effectively lead from the "engine room."How true delegation requires owners to let go of control and trust their teams.Why "everything speaks" when it comes to the customer experience.How standing at the curb can reveal things owners no longer notice inside their own shops.How simple physical and operational improvements can create meaningful change.Why asking employees what they love and what they would change can reveal the true health of a business. Your greatest competitor may be staring back at you in the mirror. The shops that grow stronger are willing to look inward, challenge their own habits, listen to their teams, and consistently raise the standard. Leadership isn't about controlling every detail; it's about creating the environment, expectations, and trust that allow the entire team to perform at its best. Dwayne Myers, Dynamic Automotive, 8 locations, Maryland. Dwayne's previous episodes HERE. Al Oramas, Pro Auto Care, 2 locations, Denver and Littleton, CO Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ David Boyes, President of ‘Today's Class” David's previous episodes HERE Brad Updegraff, Dave's Ultimate Automotive, 7 locations, Austin, TX. Brad's previous episodes HERE. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections...
Lured Up Podcast 405: Live Streamed on - 8/18/2026 Publish Date - 8/20/2026 We got back to basics last week, so we get back to gameplay this week. We start with a recap of the last week including having a week off of events, Nickit Community Day, and the kickoff of the Water Festival. Adam worked a card show but was able to squeeze in the final hour, and Ken was able to play in Red Bank with a solid group of Trainers. The Water Festival is a pretty awesome event, with new Pokémon, boosted Shinies, and some solid Tier 1 and 3 Raids. This week is also a great one to put in some grinding as we earn more and more XP and Stardust bonuses as we progress through the event. That week off was a nice break but Lunala and Mega Starmie mean that it is time to get back to Raids.Lunala's Shiny debut will be a popular one for sure, and a Super Mega Raid Day for Starmie will be 6 hours of Mega Raid goodness. We take a look at both Pokebattler and GO Hub to put a little Raid Guide and Battle Party together for them both. We will likely see plenty of Mega Mewtwo Y in the lobbies as it is a top counter for both bosses. We have some time before the end of month push with XP, Worlds, Mega Ascension, and the Mega Finale take over our lives for a bit. This week is the perfect opportunity to perform your Pokémon storage and item maintenance. It has been a struggle for many to recover from GO Fest, so you should have awareness now if you want to make sure your GO Plus can run non stop during the events. Is buying box storage the answer? It is really only a short term solution because if you don't have an inventory plan, you will end up out of space very quickly. We wrap up with our Professor's Principle of the week, which takes a look at how important it is to position yourself in a way to achieve small victories. From setting fun and unique personal challenges in the game, to letting Party play guide you, there are ways to keep momentum pushing forward to make a gameplay session more fun and engaging, without needing a big reward at the end. It parallels well with life too. Pride is an awesome feeling that is helped along when you feel accomplished. Finding a process that includes small and achievable goals is an awesome way to keep yourself feeling driven and motivated to press on. Nickit Community Day Water Festival Starmie Super Mega Raid Day Pokebattler Lunala Counters GO Hub Lunala Counters Pokébattler Mega Starmie Counters GO Hub Mega Starmie Counters Pokémon XP & Worlds Events GO Fest Mega Ascension & Finale Listen to this episode ad free on Patreon! https://www.patreon.com/PokemonProfessor LuredUp@PokemonProfessor.com | Voicemail and SMS: 732-835-8639 Grab some merch: https://crowdmade.com/collections/professornetwork Connect with us on multiple platforms! https://linktr.ee/LuredUp Hosts Ken Pescatore Adam Tuttle Writer and Producer Ken Pescatore Executive Producer Xander Show music provided by GameChops and licensed through Creative Commons ▾ FOLLOW GAMECHOPS ▾ http://instagram.com/GameChops http://twitter.com/GameChops http://soundcloud.com/GameChops http://facebook.com/GameChops http://youtube.com/GameChops http://www.gamechops.com Intro Music Lake Verity (Drum & Bass Remix) Tetracase GameChops - Ultraball http://gamechops.com/ultraball/ https://soundcloud.com/tetracase https://soundcloud.com/MegaFlare0 Break Music National Park Mikel & GameChops GameChops - Poké & Chill http://smarturl.it/pokechill https://twitter.com/mikel_beats Outro Music Vast Poni Canyon CG5 & GlitchxCity (Future Bass Remix) GameChops - Ultraball http://gamechops.com/ultraball/ http://soundcloud.com/cg5-beats https://soundcloud.com/glitchxcity Pokémon And All Respective Names are Trademark and © of Nintendo 1996-2026Pokémon GO is Trademark and © of Scopely ExploreLured Up and the Pokémon Professor Network are not affiliated with The Pokémon Company, Game Freak or Nintendo. #pokemon #pokemongo #podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices
Sam Faiers had already shut down two businesses. She'd laid off her entire team in one day when the fashion brand stopped turning a profit. So when she found a collagen formula every manufacturer told her couldn't be made, she put the money from the sale of her house into it anyway. Revive Collagen launched in August 2020, mid-lockdown, with no marketing budget, and hit £1 million in sales in 13 weeks. Six years later it's on track for £26 million, sits in 6,000 US retail doors including Ulta, Walgreens and CVS, and is the most awarded supplement brand in the UK - all bootstrapped. In this interview, Sam breaks down the mistakes from her failed businesses that she deliberately reversed the second time, why she spent five and a half years without an office, and what a Kim Kardashian post actually does for a business (it's not what you'd think). What you'll learn in this interview: • Why she sold her house to fund the launch - and how two failed businesses gave her the conviction to do it • The two-year R&D battle where every manufacturer said no - and why that formula is now nearly impossible to copy • How one raw, unpolished video about her own acne drove the entire first 13 weeks • Why they had no office for five and a half years - and the exact overhead mistake that killed her last brand • The cash flow discipline that changed everything: reviewing accounts weekly, not monthly • How they got a six-figure London bus campaign for around 20% of rate card • The ambassador playbook: why they gift product for months before ever signing a deal • What the Kim Kardashian post really did - and why the retailer meetings mattered more than the sales spike • Why she deliberately kept her face off the packaging to avoid being labelled a celebrity brand • How they build products around life stages instead of one supplement for everyone If you're bootstrapping a wellness or supplement brand, deciding whether to put your own face on your marketing, or coming back from a business that failed and trying to get it right this time, this conversation will fundamentally change how you think about product, trust, and building something bigger than your own name. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → https://foundr.com/operators HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH SAM FAIERS Instagram → https://www.instagram.com/samanthafaiers/ Instagram → https://www.instagram.com/revivecollagen/ Website → https://revivecollagen.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
#383 | YouTube is the second-largest search engine on the planet, yet few B2B marketers know how to use it optimally. Dasha Shakov, the newest Exit Five podcast host, sits down with Samu Kovács, founder of the B2B YouTube agency KS Media, to unpack why he calls YouTube the hedge against AI slop. Samu breaks down the research process his team runs before writing a script, what belongs in a hook that keeps people watching, and how clients repurpose high-performing LinkedIn posts into YouTube videos instead of starting from zero. They also cover the realistic 90-day timeline for results, how to tell if YouTube is lifting your other channels, and the exact AI stack his team uses for scripting and thumbnails.Timestamps (00:00) - - Why YouTube is B2B marketing's hedge against AI slop (02:19) - - Who hires a B2B YouTube agency, and why YouTube still scares most marketers (06:26) - - The direct and indirect ROI of nailing YouTube (08:33) - - Where YouTube fits in the funnel, and when a niche is too small for it (13:33) - - Mapping ICP pain points, then reverse-engineering proven video formats (19:54) - - Doing the research yourself, and diagnosing a failed YouTube strategy (22:39) - - The hook, the structure, and repurposing LinkedIn content into scripts (33:09) - - Publishing cadence and the realistic 90-day timeline (35:44) - - Shortening sales cycles and proving YouTube's impact across channels (39:42) - - Where AI fits in the process, from research to scripting to editing (44:22) - - Samu's exact AI model stack Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Jamie spent over 20 years in corporate America, including a stint as a Nike executive, before a barbecue accident changed everything. Hosting friends and family in Park City after a near-perfect day outdoors, he tripped and sent a tray of drinks flying over everyone. That clumsy moment sparked two ideas at once: a better, genuinely leak-proof product, and a brand built around the outdoor-lifestyle-and-moments-of-pause philosophy he and his wife Michelle wanted to live by. He funded SMMT Outdoor entirely himself, went all in from day one, and spent nearly two years and 50 prototypes getting the product right. In this episode, Jamie is refreshingly honest about the unglamorous middle of the journey - the weeks with one or two orders, the pivot away from the category he launched in, the agency burns, and what it actually feels like to go from leading teams of teams at a billion-dollar company to being a solo operator with one contractor. What you'll learn in this interview: The barbecue accident that sparked the whole brand - and why Jamie built SMMT around an emotional "active days and moments of pause" philosophy, not just a product spec Why he launched in bags first, then pivoted to drinkware after 18 months and 50 prototypes - and how that detour taught him the business he actually needed to learn The reality of the early days: weeks with one or two orders, days of "crickets," and the humbling gap between corporate experience and blank-page entrepreneurship Why he chose to bootstrap with only family capital - keeping the cap table simple, feeling the pain of his own money, and buying himself the freedom to make long-term decisions The "rocking chair test" he uses for big life and business decisions - fast-forwarding to age 80 and asking what he'd regret not doing Why he deliberately built for a sustainable family business rather than a unicorn - and his case for why a $10-20M brand is a huge win nobody talks about enough The Thanksgiving dinner spent refreshing Shopify to see if the drinkware launch would work - and why 25 sales on day one felt enormous The exact equation he obsessed over instead of chasing revenue: customer lifetime value over CAC - and why he attacked the numerator first through bundles, pairs, and a 980-unit limited edition program How a $15 personalisation upsell, print-on-demand art drops, and a rethought checkout experience quietly built margin and average order value The hard-won mindset lessons: entrepreneurship isn't linear, most businesses fail from lack of conviction or poor cashflow rather than bad ideas, and "cortisol management" is a real barometer of startup life If you're a corporate operator wondering whether your experience actually translates to building something of your own - or you're bootstrapping slowly and quietly, doubling year over year without the meteoric rise - this episode is for you. Jamie's story is a grounded reminder that deep patience, obsessing the right numbers, and genuinely loving the problem you're solving matter far more than a fast start. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → https://foundr.com/operators HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH BY JAMIE PARKER Instagram → https://www.instagram.com/smmtoutdoor/ LinkedIn → https://www.linkedin.com/in/jamie-parker-77b2639/ Website → https://smmtoutdoor.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
Join the Millionaire University AI Mastermind at MillionaireUniversity.com/AI #1043 What if the secret to scaling a distillery isn't making better bourbon — but building a brand people actually want to be part of? In Part 2 of this two-part episode, host Brien Gearin continues his conversation with Matt Estrin, founder of 477 Distilling, to break down the branding, marketing, and distribution strategies behind the company's growth. Matt shares the story behind the 477 name, why he believes the alcohol industry is “80% branding and marketing,” and how becoming a familiar face in his local community helped turn customers into loyal supporters. He also explains why consistent email and text marketing has outperformed social media for his business, how the three-tier distribution system can turn a $50 bottle into just $20 in revenue for the producer, and why choosing the right distribution partners is critical as you expand. Plus, Matt reveals how 477 has grown to two tasting rooms and distribution across nine states, why his ultimate goal is to build the company into an acquisition target, and how starting a distillery unexpectedly sparked his love for entrepreneurship and led him into multiple other businesses! What we discuss with Matt: + Building a brand people buy into + The story behind 477 Distilling + Why local marketing matters + Email and SMS marketing + Growing beyond social media + The economics of distribution + Choosing the right distribution partners + Expanding into nine states + Building a business to sell + Turning one business into many Thank you, Matt! Check out Part 1 of this episode. Check out Matt Estrin at MattEstrin.net. Check out 477 Distilling at 477Distilling.com. Follow Matt on Facebook, Instagram, and LinkedIn. Watch the video podcast of this episode! Get your FREE 5 Minute Business Plan at MillionaireUniversity.com/Plan To get exclusive offers mentioned in this episode and to support the show, visit MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video EpisodeWhat if the best place to train your technicians isn't a classroom, but your own shop?In this episode of Remarkable Results Radio, Carm Capriotto sits down with Brandon Steckler, former Motor Age editor and industry educator, to discuss S.W.A.T. (Steckler Worldwide Automotive Technical Training and Diagnostics) and his mission to elevate automotive repair through hands-on education, diagnostic support, and a culture of continuous learning.Brandon explains why effective training should close knowledge gaps rather than simply provide quick answers, and why shop owners should view education as an investment in their people, their business, and the entire local repair community.What You'll LearnHow S.W.A.T. combines just-in-time diagnostic support with technician training.Why on-site training can create stronger technical foundations and better diagnostic habits.Why shop owners shouldn't fear inviting neighboring businesses to participate in training.How collaboration between local shops can strengthen the entire automotive repair community.Why technicians need to become "perpetual students" as vehicle technology continues to evolve.How investing in training can improve technician confidence, productivity, and profitability.Why bringing education directly into the shop can shorten the distance between learning and earning.Great technical training doesn't simply help a technician fix today's vehicle. It builds the knowledge, habits, confidence, and diagnostic thinking needed for tomorrow's challenges. Brandon's message is clear: shops that consistently invest in education create stronger professionals, stronger teams, and a stronger industry.Brandon Steckler, S.W.A.T Training and Diagnostics. Brandon's previous episodes HERE.Brandon's Cell Phone: 1 (484) 824-4621Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/Connect with the Podcast:Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website: https://remarkableresults.biz/Subscribe on YouTube: https://www.youtube.com/carmcapriottoFollow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976Join our Insider List: https://remarkableresults.biz/insiderAll books mentioned on our podcasts: https://remarkableresults.biz/booksOur Classroom page for personal or team learning: https://remarkableresults.biz/classroomSpecial episode collections: https://remarkableresults.biz/collectionsBuy Me a Coffee: https://www.buymeacoffee.com/carmThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill. https://craigoneill.captivate.fm
Mike sits down with Hope Bellair, Digital Marketing Manager at Punchmark, to get real about why Q4 marketing feels stressful and why starting in August is often the difference between getting seen and getting drowned out. We share a practical plan for jewelry store holiday marketing, from Meta ads and email strategy to SMS and event tactics that actually drive people into the store.Send us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
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You've all heard the bickering. You've see the side eyes. After listening to all your requests for lighter podcast episodes, we've been holding off on publishing this episode, until we realized what we honor the most is delivering, raw, honest takes you can relate to that no one else is openly talking about. If you are not a fan of deep podcast episodes, we request you stay tuned for our next episode which will be much happier and full of laughs. If you're curious about our marriage or trying to relate to imperfect marriages, this might just be for you! Thank you to this week's sponsor. Function provides 160+ lab tests for $1/day and member pricing on advanced imaging. Join at https://www.functionhealth.com/ZARNA and use code ZARNA25 for a $25 credit. And before you go, text a question to 855-608-1717 on SMS or WhatsApp for a chance to get a shoutout in the next episode! My very handsome son built this tool so I can learn more about all of you, so text us! I'm watching. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Joe Putnam is the founder of Conversion Engine, Conversion Engine is an eCommerce performance marketing agency that has helped Shopify stores scale from six figures to eight figures in as little as 12 months. With a background in direct-response copywriting and growth strategy, Joe specializes in crafting Meta ads, Google campaigns, and retention strategies that actually convert. He's helped brands like Bogey Bros, No Rivals, Salt Mafia, and Back Down South Clothing Co unlock rapid growth, including scaling one store from $650k to $10M in a single year.Joe is passionate about demystifying marketing for entrepreneurs, sharing frameworks and real case studies that help brands build sustainable growth instead of chasing quick wins. When he's not helping brands scale, you'll find him training for triathlons, exploring the outdoors, or investing in the next wave of business growth opportunities.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for scaling e-commerce businesses from six to eight figures.The importance of bold branding that takes risks and appeals to ideal customers.Insights on the evolving landscape of Meta (Facebook) advertising and its impact on ad performance.The significance of creative diversity in ad campaigns, especially after Meta's Andromeda update.The necessity of understanding financial metrics, such as breakeven ROAS and contribution margins, for informed scaling decisions.The role of emotional storytelling in advertising and its effect on consumer purchasing behavior.The integration of AI tools in marketing processes and the importance of human oversight in utilizing AI-generated content.The need for brands to establish a clear growth strategy and a strong brand identity.The value of retention marketing and creating cohesive customer experiences for long-term loyalty.Case studies illustrating successful scaling strategies and the importance of data-driven insights in marketing.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Joe Putnam, founder of Conversion Engine, about scaling Shopify brands from six to eight figures. Joe shares advanced strategies for e-commerce growth, including bold branding, creative diversity in Meta ads, and leveraging AI for customer insights. He emphasizes the importance of emotional storytelling, data-driven decision-making, and retention marketing. The discussion features actionable advice, real-world case studies, and tools for understanding customer psychology, offering listeners a practical roadmap to achieve rapid and sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Choose Your Growth Strategy EarlyDecide whether you'll prioritize aggressive growth (even at lower margins) or profitable customer acquisition from day one. You can't do both—pick one strategy and track your numbers closely.Take a Clear, Polarizing Brand StandDefine the “hill you're willing to die on.” Stand firmly for a specific belief or value so your brand resonates emotionally and your ad creative doesn't try to appeal to everyone.Focus on Retention, Not Just AcquisitionBuild a real brand by creating repeat customer experiences across multiple products. The goal is to deepen trust and increase lifetime value—not just drive one-time sales.Timestamps:00:00:00 Branding That Stands OutJoe discusses the importance of bold branding, taking risks, and not trying to please everyone.00:00:18 Podcast Introduction & Guest BackgroundIntroduction to the Ecom Breakthrough Podcast, host Josh Hadley, and guest Joe Putnam's credentials.00:00:32 Scaling Shopify Brands: The MissionJosh shares his journey and introduces Joe's expertise in scaling Shopify stores from six to eight figures.00:01:57 Welcome & Episode FocusJoe is welcomed; the episode's focus on strategies for seven-figure e-commerce sellers is introduced.00:02:25 Meta Ad Creative & 2026 TrendsJoe highlights the importance of ad creative for Meta campaigns and adapting to recent changes.00:03:07 Meta's Andromeda Update & Creative DiversityDiscussion of Meta's Andromeda update and the need for diverse ad creatives and angles.00:04:41 Implementing Creative DiversityJoe explains how his agency researches and implements diverse ad angles to target different buyer personas.00:05:35 Stitch Fix Example: Ad Angles in PracticeJoe uses Stitch Fix to illustrate the power of multiple creative angles in ad campaigns.00:08:34 Case Study: Scaling a Six-Figure BrandJosh asks about rapid growth case studies; Joe details how a six-figure brand scaled to eight figures in 12 months.00:11:58 Profitability & Retention StrategiesDiscussion on front-end profitability, launching email/SMS, and the impact of retention marketing.00:12:46 Scaling Ad Spend & Knowing Your NumbersChallenges of scaling ad spend, understanding total addressable market, and the importance of knowing financial metrics.00:16:13 Creative Strategy for ScalingJoe explains the importance of strategic, research-driven creative rather than just increasing ad volume.00:17:09 Lightning Rod Strategy & Viral ProductsJoe describes using controversial products to drive engagement and lower ad costs.00:19:17 Consumer Psychology & Emotional StorytellingThe importance of understanding customer psychographics and emotional storytelling in ad strategy.00:21:30 Brand DNA & Emotional MessagingJoe discusses brand DNA research and customer sentiment analysis to create emotionally resonant ads.00:22:20 Case Study: Country Lifestyle BrandA case study on using emotional storytelling to scale a country lifestyle brand rapidly.00:24:29 Branding, Trust, and Competing on AmazonJosh and Joe discuss building brand trust to compete against overseas knockoffs, especially on Amazon.00:27:56 Emotional Connection & Customer InsightsThe role of emotional connection in branding and tools for understanding customer psychographics.00:28:24 Customer Sentiment Analysis ProcessJoe outlines his process for analyzing customer reviews and Reddit posts to inform ad angles and messaging.00:29:38 Selling Through Ads & CopywritingThe importance of ads that sell, matching copy length to product complexity, and leveraging emotional triggers.00:31:49 AI in Marketing & CopywritingDiscussion on how Joe's agency uses AI (ChatGPT, Claude) for sentiment analysis, copywriting, and process optimization.00:35:30 AI Best Practices & Data IntegrationJosh and Joe discuss the importance of feeding AI accurate data and integrating it with business metrics.00:36:25 Three Actionable TakeawaysJosh summarizes three key takeaways: strategy selection, having a brand “hill to die on,” and building retention-focused brands.00:39:33 Bonus Takeaway: Customer-Driven CreativeJoe adds the importance of basing creative decisions on real customer insights and research.00:40:06 Rapid-Fire Questions: Book, AI Tool, InfluencersJoe shares his most influential book, favorite AI tool, and under-the-radar e-commerce experts to follow.00:43:22 Where to Connect with Joe PutnamJoe shares where listeners can find him online and learn more about Conversion Engine.00:43:48 Podcast ClosingPodcast outro and call to subscribe and leave a revi...
#382 | Rob Sobers has been CMO of Varonis for 15 years - through its growth from startup to public company doing over $700 million in revenue. Dave talks with Rob about how he's stayed sharp enough to keep the job this long, starting with the fact that as an engineer, he still writes JavaScript and even fixes bugs on the Varonis website from time to time. Rob explains why no manager on his team oversees work they don't do themselves, why he'd rather keep marketing simple than layer on complexity as the company scales, and his "reasonableness test" for deciding which programs don't need to be forced into a pipeline number. They also cover his approach to saying no to his own team, and why longevity gives him a wider lens on the business.Ever listen to our podcast and think: "Exit Five should feature me"? This is your opportunity to get in front of 40k+ B2B marketers, including CMOs, VPs, and marketing leaders, who are looking for talent, inspiration, and ideas to improve their marketing. Apply to the Experts Network for a chance to be our next podcast guest.Timestamps (00:00) - - Meet Rob Sobers, CMO of Varonis for 15 years (01:18) - - Why Rob still writes JavaScript and fixes bugs on the website (05:06) - - Learning a new marketing discipline every time he was out of his depth (05:55) - - Why there are no career middle managers on the Varonis marketing team (07:24) - - The communication tax of overstaffing a team (09:59) - - Keeping goals dead simple: opportunity creation as the north star metric (14:28) - - Getting good at saying no to his own team, but not too good (18:02) - - The reasonableness test: why not everything needs a pipeline number (20:49) - - Reverse-engineering the marketing budget from the revenue number (23:04) - - What separates a CMO from a VP of Marketing (26:26) - - The ClickUp $1M "one-person marketing team" debate (35:26) - - Marketing to skeptical CISOs, acquisitions, and why B2B brands need a mascot Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO. Today she runs Mekė Baby, the brand behind Australia's first portable milk warmer, she's in the 2026 Top 50 People in eCommerce, and she's the face of Australia Post's national "Big Boss Energy" campaign.It started with a bad moment. Stuck in a supermarket during Covid, dealing with mastitis and unable to warm expressed milk for her screaming baby, Elysia went looking for a product that didn't exist and decided to build it herself.In this episode, Elysia sits down with Nathan Bush to break down how she created a feeding category from scratch. We get into why she built the brand before she had a product, why she handed prototypes to high-profile mums instead of waiting for perfection, and the wild story of answering a copycat competitor by borrowing Adrian Portelli's jet for a Black Friday film. Elysia is refreshingly direct about the numbers, why she stopped chasing top-line revenue on Meta and moved into Baby Bunting, why she runs her own ad account, and why she'll never hand customer service to AI. Plus building a brand while raising three kids, and launching the Go-Box while she was in labour.Brands and tools mentioned: Mekė Baby, Baby Bunting, The Memo, Australia Post, Shopify, Meta, TikTok, ClaudeThis episode is brought to you with thanks to our partners:
Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode What if the best way to train an automotive team isn't another four-hour evening class, but a few minutes of learning every day? Carm Capriotto sits down with David Boyes, President of Today's Class, and Brad Updegraff, owner of Dave's Ultimate Automotive, to explore how continuous learning and gamification are creating more engaged, knowledgeable teams. Brad shares how his seven-location operation uses Today's Class to support ASE certification, keep experienced technicians current with rapidly changing vehicle technology, and turn training into something employees actually want to participate in. What You'll Learn Why daily learning can be more effective than traditional after-hours training.How raffles, auctions, and rewards turn training into a team-building experience.How shop-versus-shop competition can create stronger teamwork than individual leaderboards.How custom training content can identify knowledge gaps and strengthen advisor performance.Why continuous learning is essential as vehicle technology continues to evolve.What's coming next for Today's Class, including EV, hybrid, electrical, leadership, and financial training. Training doesn't have to feel like a requirement. When learning is consistent, accessible, rewarding, and connected to career growth, it can become part of the culture. Brad and David demonstrate how gamification can turn education into daily engagement while helping automotive professionals build the skills needed for the future. Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ David Boyes, President of ‘Today's Class” David's previous episodes HERE Brad Updegraff, Dave's Ultimate Automotive, 7 locations, Austin, TX. Brad's previous episodes HERE. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith
Lured Up Podcast 404: The Plan All Along Live Streamed on - 8/13/2026 Publish Date - 8/14/2026 What a week, am I right? Seriously though, this week has been a wild ride as Scopely Explore dropped multiple massive news bombs this week. While we start things off recapping the Summer Marathon, it isn't long before we spill into the larger news stories. The first being the details of the Mega Finale, which have come to little to no fanfare. Trainers are not too happy with the Raid lineup of the event, as we won't be able to grind the Kalos Mega Starters and we will once again have Mewtwo in the mix. That is of course, after everyone in the game just got a free Hundo Mewtwo with a background. Trainers were shocked to learn about a free Timed Research that rewarded a Hundo Mewtwo, and of course the internet was ablaze with reactions. From Trainers thinking it is the best thing since sliced bread, to some that somehow found a way to still be upset about things. At the end of the day, this was an unprecedented move that opened up a lot of questions. Was this a reaction to the online community's complaints or was this the plan all along? While we will likely never know, there is plenty of speculation flying around. The final big news drop was that the Explorer Gadget has now rolled out globally to Trainers level 20 and above. While not a direct replacement for the GO Plus+, the tool is a bit clunky and cumbersome to figure out, with limited explanation of how it truly works for it to be effective. We are sure that Trainers that do not have autocatcher hardware will love it, for those of us that have a GO Plus+, it just doesn't stack up and isn't the tool we hoped it will be. Adam feels like it will evolve over time, so we will have to see! Our Professor's Principle this week is about Expectation vs. Reality. With so many Trainers online being upset about the Mega Finale, it really comes down to them being upset about something they never even had. It opens a discussion about how to balance standards against expectations to find a place in the middle where you leave room to be flexible. The journey is part of the process and when you allow some uncertainty to the outcome, it allows you to adapt to manage emotions and ultimately disappointment. Let us know what you think! Listen to this episode ad free on Patreon! https://www.patreon.com/PokemonProfessor Summer Marathon: Arctic Embers GO Fest: Mega Finale Hundo Mewtwo Explorer Gadget LuredUp@PokemonProfessor.com | Voicemail and SMS: 732-835-8639 Grab some merch: https://crowdmade.com/collections/professornetwork Connect with us on multiple platforms! https://linktr.ee/LuredUp Hosts Ken Pescatore Adam Tuttle Writer and Producer Ken Pescatore Executive Producer Xander Show music provided by GameChops and licensed through Creative Commons ▾ FOLLOW GAMECHOPS ▾ http://instagram.com/GameChops http://twitter.com/GameChops http://soundcloud.com/GameChops http://facebook.com/GameChops http://youtube.com/GameChops http://www.gamechops.com Intro Music Lake Verity (Drum & Bass Remix) Tetracase GameChops - Ultraball http://gamechops.com/ultraball/ https://soundcloud.com/tetracase https://soundcloud.com/MegaFlare0 Break Music National Park Mikel & GameChops GameChops - Poké & Chill http://smarturl.it/pokechill https://twitter.com/mikel_beats Outro Music Vast Poni Canyon CG5 & GlitchxCity (Future Bass Remix) GameChops - Ultraball http://gamechops.com/ultraball/ http://soundcloud.com/cg5-beats https://soundcloud.com/glitchxcity Pokémon And All Respective Names are Trademark and © of Nintendo 1996-2026Pokémon GO is Trademark and © of Scopely ExploreLured Up and the Pokémon Professor Network are not affiliated with The Pokémon Company, Game Freak or Nintendo. #pokemon #pokemongo #podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices
What if the AI tools you bought to make your team faster are quietly making that team harder to coordinate?Agility depends less on how quickly you adopt new technology and more on how well you understand the work that technology is supposed to improve.Today, we're going to talk about:- The operational costs buried inside customer-facing work — and why they're so hard to see, let alone measure.- Why layering more automation onto a coordination problem often makes the problem worse.- What it takes to build AI into core workflows so that efficiency and customer experience improve together instead of trading off against each other.To help me discuss this topic, I'd like to welcome, Kevin Yang, Director of AI at Front.About Kevin YangKevin Yang is the Director of AI at Front, the only customer operations platform built for B2B complexity, where he leads the company's AI strategy across automation, analytics, and customer insight. His work is grounded in the belief that the most valuable business intelligence lives inside customer conversations. At Front, Kevin is building AI systems that operate within real workflows—helping over 9,000 businesses better understand what their customers are saying and translate those insights into action with full visibilityKevin joined Front through the acquisition of Idiomatic, the AI-powered voice-of-the-customer platform he founded and led as CEO. Earlier in his career, Kevin worked in frontline support while building his first company, EAT Club, a leading virtual cafeteria serving over 1,000 companies, including Google, Netflix, and Tesla. Kevin Yang on LinkedIn: https://www.linkedin.com/in/yangkevin/---------- Resources ---------- Front: https://www.front.comFront is a customer operations platform that helps organizations manage customer communication across email, chat, voice, SMS, and other channels in one place. The platform is designed for teams handling complex customer relationships, where resolving an issue often requires coordination across multiple people, systems, and departments.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
#381 | Dave sits down with Emma Robinson, Head of B2B Marketing at Canva, and Christine Siegrist, VP of Consumer Marketing at Canva, to talk about how the two teams operate as one org instead of fighting over lead credit. They get into Canva's matrixed structure across consumer, B2B, and international, how signals from free users turn into team and enterprise upgrades, and why Canva built a dedicated data science team so marketers can make bigger creative bets instead of smaller, "provable" ones. They also unpack the Love Your Work campaign, why out-of-home ads make a consumer brand feel legitimate to enterprise buyers, and the lessons Emma and Christine carried over from their time at Google and Meta. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
In this episode, guest host Catherine Espada is joined by Gina Potenza, Senior Partner Program & Strategy Manger at Klayvio, and Nadine Hawel, Senior Email & Mobile Marketing Specialist from Americaeagle.com. They discuss the post-purchase journey, using AI to create more relevant customer interactions, choosing the right channels for each customer, and how brands can bring email, SMS, social, and customer service together to create a truly connected experience. Register for The State of Omnichannel Marketing in 2026 Webinar! (August 19th at 10 am CT) Webinar Registration link: https://tinyurl.com/2tfcdbnv This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Catherine Espada: LinkedIn Gina Potenza: LinkedIn Nadine Hawel: LinkedIn Resources: Klaviyo Consulting & Email Marketing | Klayvio - Website
Don't sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He's done it while ignoring a lot of conventional DTC advice: DadGang still uses Shopify's free Dawn theme, shoots much of its content on an iPhone and runs a private Facebook group for its community. Bart's philosophy is simple: don't copy what works for someone else. Build around your customer. On this episode of Marketing Trends with Stephanie Postles, Bart explains how DadGang keeps its marketing simple at scale, turns customer feedback into real products, and uses email, SMS and AI without overwhelming the people on the other end. What you'll learn Why Bart still uses Shopify's free Dawn theme after $36M in revenue The question that changed how DadGang thinks about community How customer feedback turns into real product launches Why emails that aren't trying to sell can still drive revenue How DadGang uses email, SMS and AI without adding unnecessary complexity Why Bart resists arbitrary growth pressure - even at scale Connect DadGang Co. Bart Szaniewski on LinkedIn Marketing Trends Chapters 0:00 From $750 and 100 Hats to DadGang 3:23 The Marketing Years Before DadGang 7:13 Why Fatherhood Content Felt Wrong 10:08 $36M Without Forcing Growth 12:40 Why DadGang Still Uses a Free Shopify Theme 15:34 The Martech Stack Is Shrinking 16:16 AI Replaced the Landing Page Process 17:32 Don't Build Around the Algorithm 19:38 "Where Is Your Community?" 21:04 Why 15,000 Dads Still Use Facebook 25:13 When Customers Design the Product 29:07 How Gary Vee Became a Partner 35:18 Email + SMS for a Million-Hat Brand 37:36 Letting AI Choose the Send Time 38:22 Why Non-Selling Emails Still Drive Revenue 41:29 What Comes After a Million Hats? ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Join the Inner Circle. Crazy Crew, it's time to level up. Get closer to the show, unlock exclusive content, and stay connected with us beyond the mic. Tap in below: ~ Join On YouTube Memberships: https://wesoundcrazy.ffm.to/youtubemembers ~ Join On Patreon: https://wesoundcrazy.ffm.to/patreon ~ Subscribe to Email & SMS: https://wesoundcrazy.ffm.to/jointhewesoundcrazy-emailandsms Listen on your favorite podcast service: https://pods.to/wesoundcrazy Stream songs from the episode on our official We Sound Crazy playlists: https://lnkfi.re/8I8Drkfz The We Sound Crazy family opens the door in Nashville this week for one of modern R&B's most consistent singer-songwriters, the Grammy-nominated Compton-bred pen game legend Eric Bellinger. Joining hosts Philionaire, Claude Kelly and Chuck Harmony of Louis York, and Tamone Bacon, Eric arrives at a defining crossroads: his upcoming self-titled album with lead single "Cry In Front Of You" marks his first move under a new partnership between his Evolve Music imprint and the iconic Tamla Motown, ending a fully independent run of more than forty released projects. And before the episode is over, a legend pulls up unannounced to make it official. The songwriter stories arrive fast and land clean. Eric relives the moment he heard Verse Simmons cooking up the beat next door at a writing camp and knew instantly that "You know me and my baby" was going to become Usher and Chris Brown's "New Flame," a record that is now the lead song on Usher's upcoming R&B tour. He shouts out silent-sniper Ne-Yo writing full verses on his phone in five minutes, unpacks the Usher gem that a melody has to be able to fill a stadium, and shares the Jermaine Dupri note that finally pushed him out of his rap-cadence comfort zone. He also calls his shot on the R&B resurgence, naming Coco Jones, Leon Thomas, Victoria Monet, and Muni Long as proof that the technical, intricate stuff is winning again. Then Eric goes where he has never gone on record. Guided by fan-submitted questions from the Crazy Crew, he opens up about the death of his mother, the grief that pushed him to co-write the album cold-sober from scratch with Troy Taylor, Harmony Samuels, Oak, Chris Riddick, Tony, and KP, and why "I Need Help" felt like the only honest way to open the record. He explains how his wife Lamaya, his kids, and the "Bell Ringers" who kept showing up with blankets at meet-and-greets carried him through, and offers real advice to a viewer grieving her own father about why you should never force creativity through loss. He also reflects on marriage in the industry, the "Never Be Lonely" duet with Amber Riley, sneaking onto Usher's Tiny Desk, and why family in the frame at Def Comedy Jam's 25th anniversary meant everything. The episode's biggest surprise walks through the door mid-conversation: legendary producer, songwriter, and Darkchild architect Rodney Jerkins pulls up to make the Evolve Music, Tamla Motown, Eric Bellinger partnership official on camera. Rodney, who has known Eric since he was thirteen, breaks down why this is a Quincy-and-Michael-style one-two punch, why he told Eric "you're gonna need a machine," and why the game right now is missing taste, patience, and the willingness to spend three years on an album. Eric closes the room by thanking Rodney directly, on mic, for his trust and brotherhood. Eric also sits in for our signature segment, Take It to the Bridge, and helps the crew split this week's Esther Rolle Award of Black Excellence (The ERBE) between the legendary Greg Phillinganes (this week's ERBE winner) and Stevie Wonder (crowned with the GOAT honors). Now without further ado, hit that play button and jump into this episode! We Sound Crazy is your backstage pass to all things music and culture. Special thanks to our We Sound Crazy team! Director: Aaron Walton Camera Op: Bryan Williams, Mike Johnson Editing/Producer: Hyyer Creative Show Producer/Remixer: Michael "Roux" Johnson Assistant: Brittany Guydon Thank you to all of our listeners, as well as our partners at Visit Music City. Special thanks to Eric Bellinger and Rodney Jerkins! Subscribe to We Sound Crazy on Spotify, Apple Podcasts, and anywhere you get your favorite podcast. Follow We Sound Crazy on Social Media: ~ Facebook: https://wesoundcrazy.ffm.to/wscfacebook ~ Instagram: https://wesoundcrazy.ffm.to/wscinstagram ~ Twitter: https://wesoundcrazy.ffm.to/wsctwitter ~ TikTok: https://wesoundcrazy.ffm.to/wsctiktok Subscribe to We Sound Crazy on YouTube: https://wesoundcrazy.ffm.to/wscyoutube-subscribe Visit the official We Sound Crazy website: https://wesoundcrazy.ffm.to/officialwebsite #WeSoundCrazy #EricBellinger #RodneyJerkins Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Microsoft Threat Intelligence Podcast, Microsoft Threat Intelligence Director Elliot Volkman is joined by Microsoft Principal Threat Intelligence Analyst Crane Hassold to explore how phishing and social engineering attacks are changing beyond email. They discuss the rise of QR code phishing, Microsoft Teams scams, SMS-based attacks, and why attackers continue to follow wherever people communicate. Crane also shares practical security recommendations for organizations and explains how Microsoft's disruption of the Tycoon2FA phishing-as-a-service platform led to a dramatic decline in malicious activity while reshaping the broader phishing landscape. In this episode you'll learn: How phishing attacks are evolving beyond email The security basics every organization should prioritize How attackers are exploiting Microsoft Teams and SMS Some questions we ask: What are you seeing in today's social engineering and phishing landscape? How impactful was the Tycoon 2FA disruption? Has Tycoon activity shifted elsewhere after the disruption? Resources: View Elliot Volkman on LinkedIn View Crane Hassold on LinkedIn Related Microsoft Podcasts: Afternoon Cyber Tea with Ann Johnson The BlueHat Podcast Uncovering Hidden Risks Discover and follow other Microsoft podcasts at microsoft.com/podcasts Get the latest threat intelligence insights and guidance at Microsoft Security Insider The Microsoft Threat Intelligence Podcast is produced by Microsoft, Hangar Studios and distributed as part of N2K media network.
5 Steps to Faster, Cheaper Leads with Facebook Ads (Plus a Priority Lesson for Marketers) Patrick Allmond shares a Wednesday livestream with a personal lesson on priorities and calendar management, arguing that if you don't set your own priorities, you'll end up working on someone else's. He explains a repeating digital marketing cycle where new platforms grow on organic reach, then shift to ads and paid features, and says effective lead gen should feel organic even when it's paid. He offers a PDF, "The Playmaker's Guide to Faster and Cheaper Leads," outlining five steps: use a CRM as a system of record, record and caption five short vertical hook/explain/CTA videos, launch a simple Meta ad campaign, set up automated multi-channel follow-up (not SMS alone), and focus on booking calls to increase closes. He closes by encouraging viewers to embrace fear as a constant and take action. 00:00 Welcome and Subscribe 00:50 Using AI for Content 02:31 Priorities and Calendars 05:03 Digital Marketing Cycle 07:24 Lead Gen Steps Overview 08:17 Step One CRM Setup 09:13 Step Two Video Hooks 13:42 Step Three Launch Meta Ads 17:16 Step Four Automated Follow Up 22:16 Step Five Book Calls 25:09 Fear and Final Wrap
Want to make your marketing strategy a little smarter? In this episode of the short and sweet summer series, I'm sharing how one of my clients is using Yada AI technology to directly reach out to his guests and secure more bookings. Plus, I'm sharing my favorite features of Yada, including the SMS text message marketing capabilities. Time-stamps:Incorporating Yada AI into a portfolio marketing strategy (2:02)Reaching out to guests to book directly (3:14)Tracking when guests are likely to book (4:03)Split up your marketing strategy based on each property (5:41)Securing longer bookings during the off-season (6:33)Mentioned in This Episode:Yada AI: yada.aiConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What happens when one of the industry's fastest-growing events doubles its exhibit space and brings together more than 200 exhibitors, 80+ training sessions, and thousands of automotive professionals? Carm Capriotto sits down with Ryan Ragan, Executive Director of the Automotive Service and Tire Alliance (ASTA), for a preview of the upcoming ASTA Expo in Raleigh, North Carolina. Ryan shares what makes this year's event different, from its massive growth and unique Survivor themed networking experience to next-generation training and technology designed for today's increasingly complex vehicles. What You'll Learn Why the ASTA Expo has more than doubled its exhibit space to over 112,000 square feet.What attendees can expect from more than 200 exhibitors and 80+ educational sessions.How theSurvivorthemed networking activities are designed to get attendees out of their comfort zones and meeting new people.How AI, virtual reality, and augmented reality are changing automotive training.Why today's automotive professionals need skills beyond turning wrenches.How the event is designed to serve everyone from first-year apprentices to experienced shop owners. The ASTA Expo is evolving alongside the automotive industry. With expanded education, emerging technology, creative networking, and opportunities to connect with professionals across the industry, the event is designed to help attendees learn, adapt, and build relationships that move the industry forward. Exclusive $25 off your ASTA Registration with Code: Results25 Register Here: https://astausa.org/buy-expo-tickets Ryan Ragan, Executive Director, ASTA. Listen to Ryan's previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Storytelling and Open Discussion.https://remarkableresults.biz/Automotive Field Theory:From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm
Email marketing is not a blast calendar. It is a customer system. In Episode 201, Marketing Madmen examines how deliverability, permission, segmentation, automation, and first-party data can turn email and SMS into channels that become more valuable over time.The conversation explores why open rate can mislead, why customer context matters more than list size, how lifecycle journeys support acquisition and retention, and why measurement readiness must come before scale. It also looks ahead to more predictive, one-to-one communication and the trust questions that come with it.Presented by Red Beryl Studios. Explore more operator-level marketing intelligence at RedBerylUSA.com.
There's a type of heater setup that delivers heat right where you need it and can offer some important advantages over forced air heat, but we don't see many of them in the field. We think lack of knowledge about the technogy is the limiting factor, and it turns out there is also some customization involved, so we got ahold of John Wells at Rimol Greenhouse Systems to break it down for us. The tech we're talking about is called convection tube heating, and it has as much to do with how the heat is delivered as the specs of the heater itself. The big difference from most heaters is that hot air goes into a plenum (like a manifold) that channels the hot air into multiple separate ducts that are attached to big, perforated plastic tubes that distribute the heat evenly through the greenhouse. The tubes typically run down pathways, and in vining crops they have the advantage of heating the air at the base of the plant, where disease tends to start, and rises from there warming the whole plant. In winter greens crops, it means growers can run the tubes under row cover and only heat the area under cover- meaning you only need to heat the fraction of the greenhouse where your crop is. Listen to this episode to learn about the specs needed to run such a system- plus best practices for cooling the greenhouse with shade cloth. Connect With Guest: Website: rimol.com Instagram: @rimolgreenhouse Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfm BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that's tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That's why so many farmers are turning to Burpee's Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee's been doing this for 150 years, and they're still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. For more on veg and flower market farming, subscribe to Growing for Market Magazine!
How does a brand sell car-sized orders online? Discover the omnichannel, Amazon, AI, and customer acquisition strategies behind hundreds of millions in e-commerce sales. ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it take to sell hundreds of millions of dollars online, and what happens when the average customer order can cost as much as a car? In this episode, Bradley Sutton catches up with Alvaro Lopez, SVP of Marketing at Flooret, in Switzerland to unpack his journey from studying international relations to becoming an experienced e-commerce operator. Along the way, Alvaro built and exited his own Amazon business, helped scale Solo Stove and its sister brands across international marketplaces, and managed an Amazon portfolio that grew to nearly $65 million in annual sales. Today, Alvaro is applying those lessons at Flooret, a premium flooring company that built much of its success through direct-to-consumer e-commerce. Selling flooring online creates a very different customer journey than selling a typical Amazon product. Customers often begin by purchasing small samples before committing to a full flooring order covering around 1,000 square feet. That makes understanding customer acquisition costs, sample-to-order conversion rates, and the entire purchasing funnel especially important. Now, Flooret is expanding further into marketplaces like Amazon and Home Depot by meeting customers where they already want to shop. Alvaro explains why sellers should stop thinking of themselves as simply an “Amazon brand” and instead focus on building a true omnichannel business. That means establishing a direct relationship with customers through a website, email, and SMS while still taking advantage of Amazon's massive bottom-of-the-funnel demand. He also breaks down how Helium 10 can help larger brands estimate their realistic obtainable market and determine how much opportunity actually exists inside a category. The conversation also dives into AI, lean teams, and finding opportunities that create the greatest impact with the least effort. Alvaro believes AI should amplify strong employees rather than automatically replace them, especially in areas like creative production, reporting, and business analysis. His final advice is simple but powerful: regularly step back and identify the highest-impact opportunities in your business. Sometimes the next big win is more revenue—but improving shipping costs, customer service, retention, or returns can be just as valuable to your bottom line. In episode 760 of the Serious Sellers Podcast, Bradley and Alvaro discuss: 00:00 - Introduction 02:28 - From Diplomacy To E-Commerce 04:43 - Launching And Exiting His Amazon Brand 06:54 - Scaling Solo Stove On Amazon 08:41 - Building A Massive Flooring Brand Online 11:13 - Expanding Beyond Direct-To-Consumer 15:28 - How The Flooring Sample Funnel Works 18:31 - Bringing High-Ticket Flooring To Amazon 23:12 - Stop Being Just An Amazon Brand 24:11 - Building Your Website, Email, And SMS 27:53 - Using Helium 10 For Market Sizing 30:17 - Using AI To Amplify Your Team 33:16 - The Effort-Impact Scorecard Strategy
Each one of the Garg's have secrets, but the real juicy part is that we are also snitchers. Today's episode exposes both the lies we tell each other, and the backstabbers who can't keep their word. Let us know below who gets your A grade (or even F grade as long as it's not me). Thank you to this week's sponsor. Square helps you run your business more smoothly. Get up to $200 off Square hardware when you sign up at https://www.square.com/go/ZARNA. And before you go, text a question to 855-608-1717 on SMS or WhatsApp for a chance to get a shoutout in the next episode! My very handsome son built this tool so I can learn more about all of you, so text us! I'm watching. Learn more about your ad choices. Visit podcastchoices.com/adchoices
https://youtu.be/eUqMjIq3r2U Brian Hong, Founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai, is driven to Build AI Revenue Engines that create freedom by helping businesses generate more leads, sales, and revenue while increasing the productivity of their teams. By combining SEO, AI automation, business intelligence, and human expertise, Brian helps companies improve their marketing, systemize their operations, and enhance their people with AI rather than simply replacing them. In this conversation, Brian introduces his Team Building Framework—Attract and Assess A-Players, Productize and Systemize, Hire People Who Can Follow Instructions, and Enhance with AI Capabilities. He explains how placing people in roles where they can thrive creates stronger teams, why clear processes and blueprints make it easier to scale, and how AI can enhance employees by increasing their productivity instead of replacing them. Brian also discusses how SEO is evolving with ChatGPT and Google AI Overviews, why businesses need to build brand authority and entity breadth, and how business intelligence can identify the specific areas where AI can create the greatest revenue impact. — Build AI Revenue Engines with Brian Hong Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and today my guest is Brian Hong, the founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai. These are New Orleans-based companies, including a digital marketing agency, focused on building more leads, more sales, and more exposure online with strategic SEO and digital marketing strategies. Brian, welcome to the show. Thanks. Thanks for having me. So you have quite a portfolio. I also read on your LinkedIn page that you invest in other companies, and then you support them as well. So it sounds like you have a lot of irons in the fire. But before we get into all that, my question to you is, what is your personal “Why,” and how are you manifesting it in your business, or businesses? Why do I work so hard? Why do I want to build all these companies? To me, money creates freedom. I’m trying to bank as many freedom points as I can to live life on my own terms, and to do and have experiences with the people I love. That’s my “Why.” Wow. How does that manifest in your businesses? That’s a good question. I'm building AI automation to get my time leverage, to create duplication, so I can 10x the productivity of my employees. Not hire more people, but keep my A-players.Share on X Because if I have an A-team, or can cultivate an A-team, then I think I can bank more freedom points at a more efficient and scalable process. Don’t hire more people. Hire people intentionally, and 10x their productivity. That would be a domino effect to align with gaining more freedom points. So what’s the maximum number of freedom points? Is it like a 100-point scale? What does it look like to have 100 freedom points? It’s working because I want to, not because I have to. Because I love working. It’s living life on my own terms and focusing my time on things that I want to do. For instance, I have a house cleaner. I don’t want to clean the house. My time is better spent doing something else that I passionately want or love to do. Unless I loved cleaning houses. That’s fine. Maybe that’s therapeutic for some people. But it allows me to live life on my own terms. Money is the key that unlocks those opportunities to live life on my terms.Share on X How do you maximize your freedom points? What does it look like when your freedom points are maxed out? Then I’m working because I want to, not because I have to. I still want to work. I still want to build. I love building things. I’m not the type of guy who wants to go to the beach, sit on the beach, and do nothing all day. I might do that for an hour. I’ve got to be doing something. I have to be building. It’s just the way I’m programmed. Maybe I don’t want to work as much as I do now, but I can’t imagine a life doing nothing. To me, that doesn’t serve a purpose. Yeah. I like building. I love contributing. I love being a part of the equation of success. It's just fun to me. I get gratification out of it. I like creating jobs.Share on X I like creating communities. I like meeting people. It’s interesting to me. It fills my bucket. That bucket is filled to then, I mean, try and give me freedom points to then go spend some personal time creating experiences with the people I love, mainly my wife and my child. That’s amazing. Okay, let me take a step back. You have multiple companies. You have Infintech Designs. You have a couple of AI companies as well. How does that portfolio work? I essentially do this. I have a construction company as well, TurnKey Renovators, a GC for residential. I have a couple of e-commerce companies. Really, I’m doing the same thing over and over. Earlier in my life, I used to wait tables. My takeaway from that experience, from working at Applebee’s to fine dining, is: How many different dishes can you make with the same ingredients? With my knowledge, my resources, and my skills, how many different things can I do with them? This is my version of it. All those companies, by the way, I’ve never stroked a check. I pretty much say, “Give me half your company, and I’ll help you grow it.” I’ve never cut a check because I give them what they really want, which is the outcome they want to achieve with that money. They want the money to help grow their company. What if I just help you grow your company? So I ask for an equal seat at the table, and in exchange, I’ll install what I know and go grow it. I’m essentially doing that over and over. My time is spent on high-level decisions, systems, processes, automation, and marketing. Yeah. Love it. You know, I always wondered about marketing agencies. If they really know how to grow sales, why are they not doing it for themselves, and why are they offering it to others? It sounds like you are drinking your own Kool-Aid, and you are using your own product. Yeah. Definitely. We practice what we preach. I see some companies doing that because there’s also an abundance mindset. If I can do it for me, and I can do it for someone else, let me just create another revenue stream and do it for both of us. Okay. That makes sense. This podcast is all about frameworks. I wonder, what is a framework that you have created or discovered that helps you be effective in what you do, and that you could share with the audience so they might also find a way to leverage it in their business? I guess it depends on many things. From team building, it may be doing a DiSC Assessment and Kolbe tests to make sure we place each person in a situation where they thrive. Sometimes when things aren’t working, maybe the owner, the manager, or the person needs to look in the mirror and say, “This is my fault, not the employee’s fault.” “I didn’t set them up for success.” “I’m trying to stick a round peg into a square hole.” “I’m trying to put them in a position that they may not thrive in, and they’re not programmed to naturally do.” So we’ll sometimes do these assessments, whether it’s a personality clash or a personality type, and make sure we place them in a role where they’ll thrive. So that could be a framework. Setting the employee up for success. Once we do have an employee, the better the plan, the better the outcome. So try to productize and systemize everything we do. If we have a blueprint people need to follow, then I can spend more of my time not finding specific talent and skills, but finding people who can follow instructions. Because if we have the blueprint, and this is what you need to do, then I can get a lower-wage worker who doesn’t have a specialized skill. That specialized skill will be developed because I’m handing you the blueprint of what you need to execute. So that’s the three-step framework. Set employees up for success by delegating tasks that fit their personality. Then productize and systemize. Then find people who can implement. To what extent does that work in the AI age? Are these people who just execute tasks according to instructions still solving the problems, or is that no longer working because of the fast pace of change? It depends on what the activity is, but generally, and more often, it’s human enhancement, not human replacement. So instead of saying, “Let’s just say I have a web developer, and I get more business, so I need to hire a second web developer, web designer, programmer, then a third one, then a fourth one.” The new version today is: keep the one you have, and instead of hiring another human, 10x their productivity with an AI-driven solution. Allow them to do more with less. Allow them to duplicate their activities so they focus on their revenue-generating activities, on the decisions and activities that AI cannot do, as of yet. That’s how we turn an A-player into an A-plus player. That’s how we turn a B-player into an A-player. That prevents me from having to hire people I don’t want working for me, which are C-players. Isn’t there a risk that when you have too few players, even if they are A-plus, there’s too much dependence on a single person? Well, I mean, we’ll hire more than one. I have a seven-person leadership team. I have two main managers. I have a department head and then an associate, so there’s always some level of duplication. Then you have an AI layer in between that. So between all of that, yes, if someone gets struck by lightning or someone is sick, the ship needs to keep sailing. We can’t shut down the business. Love it. What is driving growth in your business? Relationships. SEO. Ranking in LLMs. Google AI Overviews. ChatGPT. I’d say those are the main pillars that are creating opportunities. I also own a conference, rockstarsconference.com. We’re entering our 15th year. That’s network value, positioning of expertise, and relationship building. Things that AI cannot replicate. Human connections. Then I also do SEO for myself, right? Our last handful of leads that came in through Flowbot.ai. This one particularly stands out. There was this roofing company that sent me an email. We actually talked on the phone. He really blew up my ego and talked about how great I was. I thought he was a referral. I’m like, “Man, why does this person think I’m so great? It’s really odd.” I said, “Can I ask how you heard about me?” He’s like, “Oh, I spent the last two hours talking to Gemini because I discovered you through Google AI Overviews, and it just told me you’re great.” So I’m like, we’re entering a new world. That is a referral. It’s not from someone I know who spoke highly about me. It’s through a language model. Gemini said I was great, so this person believed I was great. That’s amazing. That’s very cool. So you have these four pillars. I love it. Relationships, SEO, GEO—or whatever AI referrals you want to call it—and the conference. Would you bucket the conference into the same category as relationships, or is that more of a proactive way of creating a community beyond personal relationships? Is it the same thing? It checks a lot of boxes. A few of my business partners were born out of that conference. New opportunities and getting clients were born out of that. Knowledge gain. Knowledge transfer that I gained to go implement. So it checks all the boxes. I’m gaining knowledge. I’m gaining relationships. I’m gaining partners. I’m gaining new systems. New processes. I’m gaining sparks, catalysts, and kind of tracks to go down and explore. So it kind of checks a lot of boxes. Yeah. Love it. So the SEO and GEO piece, is it something that is static, or is it dynamically changing all the time? Dynamically changing. It’s SEO 3.0, right? SEO is dead. It’s dead if you’re doing SEO the old way. Getting ranked in ChatGPT, the LLMs, and Google AI Overviews. Let’s just say it’s everything you do with SEO, plus more now because you have ChatGPT citations. You have sources that these LLMs frequently query. Then, in the world of SEO—the search engine Google—you have broad core updates. Broad core updates. Updates to the algorithm. That’s pretty much what it means. They also occur within LLMs. So it’s pretty much do SEO, plus more. What is the plus more? If I had to distill it, it’s get brand mentions and actually become a brand. Do podcast interviews like this. Get press releases. Get write-ups. Be on SoundCloud. Do social media. Post on LinkedIn. Get write-ups in news and media publications. Appear in Google News. Have a website that has dynamic content. Create your topical map. The list keeps on going. Build your brand. That’s the SEO of today. That will put you in a position to get mentioned in ChatGPT and Google AI Overviews. Yeah. That’s fascinating. I’m just thinking about my business. We had a website that actually got some referrals from AI. We even got some clients last year. Then we split the website into two websites, and things dried up. It was kind of an interesting situation. We still had the same amount of content, but we moved it to a different domain, and it did not register the same way. Do you see that often? Yeah. You want Google and LLMs, at the most basic level, to have a better understanding of who you are, what you do, where you do it, and the services you offer through having something called breadth of entities. Entities are the nouns of the internet. Entities are a signal. A language. All Wikipedia pages are entities, but not all entities have Wikipedia pages. They’re the nouns of the internet. It’s a layer of clarity for search engines, algorithms, and LLMs to understand who you are, what you do, and where you do it. It’s not the only signal, but at a foundational layer, that should be implemented. So what we’re talking about is creating content. What does that mean? Create content on your website. Don’t create content for the sake of creating content because anybody can create content with AI. Create intentional content that satisfies the user and aligns with certain algorithmic components, such as Google's E-E-A-T: Experience, Expertise, Authoritativeness, and Trust.Share on X Everything we’re talking about is SEO. You want optimized content. You want pages. The first 150 to 200 words are important. The last 150 to 200 words are important. Add tables. Add bullet points. Make sure your content is clear. Position yourself with authority. Have links pointing to it. Interlink it. These are all SEO kinds of activities. So SEO is alive and well, but there are new layers you need to add on top of that to create optimal positioning in Google AI Overviews and ChatGPT. Yeah. I saw one of your videos on your LinkedIn page where you actually explained what is the wrong way to do SEO and the right way to do it. I think you had your alter ego disputing with you. Yeah. That was pretty funny. So that sounds like a lot of work. Can you delegate that to AI agents to do this kind of stuff? Yes and no. It’s not like I just click a button and step away. It takes a human-in-the-loop system, and that’s what we’ve developed. So yes, I don’t need as many humans, but I still need humans. So you said that in one of these companies you have 100 AI agents working on SEO, creating SEO impact for your clients. What is it that the AI agents can do, and what is it that you still need the human to do? The AIs collect information, rapidly digest it, find patterns, perform pattern analysis, do research, and create content briefs. But there needs to be thought leadership. AI is very directional. It’s, “Go do this,” but we need a human to point it in the right direction. We need to create guardrails. We need to create a source of truth. It needs to know where to look for the right information. It needs direction on what to do with this information. How should I digest it? How should I format it? How should I break up the heading tags? It needs that element where it can go do it, but the human is part of that last-mile conversion. So maybe the AI does zero to 80, and maybe the human does the 80 to 100. Yeah. That’s very interesting. So what’s one thing that you’re actively trying to figure out in your business? How to automate everything. Everything is a complete agentic workflow that is proactive, not reactive. Where I have a board of advisors every day looking at how they can serve me.Share on X Identifying the patterns in my life that I need to stop doing and they can do. Developing skills, if they don’t have them, to go execute that. Having a feedback loop to constantly improve. This has become superintelligence. Agentic work, which is kind of here. That’s what maybe some people have heard about: OpenClaw. Then you have something called a Hermes agent. These things are here, but they need to be trained. They need to be fed the right information and given the right guardrails. But it has begun, and I’m trying to go down that journey. Isn’t that overwhelming to think of all these details, managing these agents, and making sure they’re not going rogue or getting confused by what every one of them is doing? It’s overwhelmingly exciting, but not overwhelmingly bad, because this is the worst it’s going to be, and it’s mind-blowingly good. It’s overwhelming because it’s so amazing and so awesome. It’s garbage in, garbage out. I am the architect trying to create the blueprint on how to control these agents. To me, that’s incredibly exciting and incredibly amazing. To be a part of this time in history, it’s like that feeling when I dropped out of college and this thing called the internet was born in 2000. I knew the world wasn’t going to be the same again. That same feeling came again in 2022 when I heard about ChatGPT. I created my first AI company in 2023. I said the world isn’t going to be the same again. I have the same feeling I had in 2000, but times 100. So to me, it’s overwhelming, but overwhelmingly exciting. Yeah. So what does one do if they want to get, okay, let’s say it’s me. I use ChatGPT actively, but I’m not building AI agents. What would you recommend that I do? How do I even get started? What is your pain point? Is it communication? Is it writing emails? Is it reporting? It kind of depends, right? You can customize it based on your pain points. Where are you spending your time, and where should you be spending your time? Yeah. That’s a good question. I think the first question is, what should I even use it for? I can give you some ideas. A handful of things I use it for, but not limited to. I can give you use cases that we do for other people. So to construction company, inbound and outbound calls. We never miss a phone call. We answer every single one. We qualify the lead. We seamlessly connect to a CRM. We know if it’s a new customer or an existing customer. If it’s an existing customer, we can look at their history. We can now have an intentional conversation through voice. I can clone that. I can qualify them. I can book the appointment. I can put it on the salesperson’s calendar. I can receive a text message. I can read the message. I can set the salesperson up for success. I can then pull their address. I can then pull their demographics. I know their net income. I know their affinities, their interests, their hobbies. I know whether their house has a pool. I know the number of bedrooms and bathrooms. I know their credit score. I know their disposable income. My layer of intention is going to be very different if I have all of this data to interact with that person, either through a voice agent, an AI agent through SMS, through email, through voice, or I can pass that information to the salesperson so they know what they’re walking into. They know the opportunity. So we have lead scoring. We have prioritization. That's one thing we could do: taking over your appointment setting and lead qualification.Share on X Then we can create reporting. Then we can create trend forecasting. We can turn your business into a mathematical equation. We know 10 leads equals 3 appointments, equals 2 shows, equals 1 person who shows up, average ticket $10,000. We know that formula. Then we say, “Well, we need to feed it more.” The math equation is 10 equals $10,000. Whatever that math equation is, that’s the position I want to be in. I want to make data-driven decisions. So AI is an accelerator to achieve that. What’s at the top of the funnel? Is it advertising? Yeah. It could be Facebook Ads. Google Ads. SEO. It kind of depends. Do you want expensive and fast, or do you want cheap and slow? Expensive and fast. When I say expensive, I mean cost per acquisition and cost per visibility. That’s going to be Google Ads, Facebook Ads, LinkedIn, TikTok—anything where you’re buying media. That’s going to be expensive because you have to pay on a per-click basis or a per-impression basis. The cheap and slow is going to be something like SEO. Do the work now to feel the impact later. It’s signal building. You don’t have to pay on a per-click basis. You don’t have to pay on a per-impression basis. But you have to build signals. Those signals cost money. You have to do the work, but it’s not going to happen overnight. You do the work now to feel it later. It’s an investment. So ideally, you do both. You take a blended cost per acquisition because your SEO channels almost 99% of the time are going to have the lowest cost per acquisition. But speed is going to come from Facebook Ads and Google Ads. So you take the best of both worlds with a blended cost per acquisition. Is the formula the same for business-to-consumer and business-to-business companies, or is it different? Yeah. The algorithm doesn’t change. The algorithm is the algorithm. The messaging is different, but it’s the same across the board. The concepts are the same. There are some things, like in medical. Google specifically has something called YMYL—Your Money or Your Life. That’s going to be finance businesses, payday loans, and medical. Those things have a high impact on your life. So they may have a little more scrutiny, and it might be harder to build trust and validation because of the category you’re in. In that aspect, yeah, the formula is a little bit different. But the activities you engage in are the same. You need to build content. You need to build your brand. You need to build links. You need to optimize your website. You need to create on social media. It’s all the same. Yeah. Fascinating. So who is the ideal client that you would like to respond to this podcast? Man, I get asked that, and I’m having more difficulty because I have a lot of companies in my portfolio, right? I have, as of now, about seven companies. I’d say companies that want to automate. Why do you want to automate? The first step of that is maybe building intelligence—business intelligence. You can’t improve what you can’t measure. What if we build a system where maybe you take two steps back to take 10 steps forward? The two steps back is building business intelligence through AI-driven systems to have segmentation and attribution on exactly what’s happening. How many leads are you getting? Where are they coming from? What is your workflow? Create the math equation. Now we have a measurement. We have a benchmark. Now we can build custom AI agents to say, “This is what we need to focus on first.” So we have our foundational layer, our source of truth. Maybe that’s a good first step, so you’re not doing a spray and pray. You can say, “Now I know what I need to do. Now I know where my problems are.” Let’s remove the emotion of, “I think.” It now becomes, “I know this is a problem.” Now let’s zoom in and say, “Well, how do we solve this problem?” Are leads the problem? Or is it connecting to the leads? Is it showing up to the appointment? Is it closing the deal? Are we closing deals, but the average ticket is low? If we close one deal, is it upselling to a second deal? What is the one-year value? Lifetime value? First transaction value? If we don’t know that, then how do we create a math equation of success? How do we know what bucket we need to feed? How do we know where the problem is or isn’t? If we do know where it is, then we can say, “Let’s build a second AI agent.” How do we augment and enhance maybe lead-to-connection rate? Let’s build an SMS agent. A voice agent. An outbound agent. Let’s build nurture and upsell. Let’s follow up in perpetuity, forever. Let’s tackle that first because we have clear, data-driven insights showing this is a problem. I would say people who want clarity on where their problem is, or maybe they know where their problems are. Then that could be a starting point. So it’s hard for me to answer because I’ve got my hands in so many different buckets. I’m top of funnel. I’m middle of funnel. I’m bottom of the funnel. I’m top of funnel. Introduction. Brand. Product or service. Google Ads. Facebook Ads. SEO. GEO. I’m middle of funnel. Turning visitors into customers. That’s follow-up AI systems. That’s operational efficiencies. That’s touchpoints. That’s nurturing. I’m bottom of funnel. I’m business intelligence. Segmentation. Attribution. I can help with all stages. I just need to talk to businesses. Businesses that want to grow and generate more revenue. That’s my audience. Love it. Love it. So if you have a business that wants to grow and generate more revenue, then make sure you check out Brian Hong on LinkedIn. Where else should people go if they want to learn about your companies? Yeah. I’ve got Brian Hong Digital on Instagram. I’m trying to build my own personal brand. I’m about to relaunch some videos again. I’ve been busy with another acquisition of another marketing agency. I’d say check out the socials or send me an email through Flowbots.ai or InfinTech Design. Okay. Sounds good. So check out Brian. I mean, that’s pretty amazing. The complexity that you’re managing. Not just the number of companies. The number of investee companies you’re in. The products you’re building. The conferences. It’s kind of mind-boggling how you’re managing that complexity. But I guess you have a couple hundred AI agents at your service. If you’d like to learn more and explore Brian’s products, go to his LinkedIn page. Then you can connect to his different companies from there. If you enjoyed this conversation, make sure you stay tuned because every week I bring a couple of amazing entrepreneurs like Brian who will open your eyes to the opportunities ahead of you. So thanks, Brian, for sharing your knowledge and insights. Thanks for listening. Thanks, Steve. Appreciate it. Important Links: Brian's LinkedIn Brian's website
What if the 'winning' variation from your A/B test is actually the wrong choice for the majority of your audience?Agility requires shifting from a mindset of finding a single 'winner' to one of continuous learning and adaptation for every customer interaction.This show is brought to you by Eikona, an agentic marketing system for retention teams that produces double-digit uplifts from email and SMS channels by automating A/B testing. Using GenAI to send the right content to the right user, at the right time. Eikona. End generic marketing. Learn more at www.eikona.ioToday, we're going to talk about:- Moving beyond the limitations of traditional A/B testing with reinforcement learning.- How AI can be used to dynamically optimize and personalize customer experiences in real time, not just find a single best-fit.- The practical impact of AI on marketing roles and how to structure teams for a future of human-machine collaboration.To help me discuss this topic, I'd like to welcome, Nir Weingarten, CEO & Founder at Eikona. About Nir WeingartenNir Weingarten is the Co-Founder and CEO of Eikona, a start-up which is using generative AI and reinforcement learning to transform lifecycle marketing. A published AI researcher with a master's degree in machine learning from Reichman University, Nir spent over a decade leading multi-disciplinary technical and product teams in the fields of AI, data and performance.Nir Weingarten on LinkedIn: https://www.linkedin.com/in/nir-zvi-weingarten/---------- Resources ---------- Eikona: https://www.eikona.ioWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Narelle Plapp started Food for Health twenty years ago making recipes for patients who couldn't find allergy-friendly food on any shelf. She loaded her first Woolworths order by hand - 14 pallets that showed up via fax and had to be paid on delivery, funded by $13,000 from her parents. One SKU eventually did over $2 million in a single retailer. Then she did something most brand founders never attempt: she borrowed $8 million, bought a paddock, and built her own factory. Nine years later, Grain and Bake is a $35 million business - targeting $45 million this year - manufacturing for some of Australia's biggest food brands, running 24 hours a day, five days a week. In this interview, Narelle breaks down what it actually costs to manufacture an allergy-friendly bar, the brutal reality of retailer margins most founders don't see until it's too late, and how she convinced the bank to back a factory before she had a single confirmed customer. What you'll learn in this interview: • How she got her first Woolworths ranging by making sure friends and family bought out every trial store • Why she borrowed $8M to build a factory on a paddock - and the soft commitments from brands that got the bank across the line • What it actually costs to manufacture an allergy-friendly bar - the hidden 10-hour cleans, swabs, and 8-person cleaning crews most founders never budget for • The $0.40 per bar reality - and how to work backwards from RRP to know if your margins will survive retail • Why retailer category margins have jumped from 35% to 55% minimum over 20 years - and what that means for your P&L before you pitch Coles or Woolies • The 13-week clock: how long you have to prove velocity on shelf before you get cut • How a $4M investment in automated cartoning increased her line output by 30% - and why she passed the savings to her brand clients • Why she trawled Europe to find the right oven - and what it takes to commission a factory when you've never built one before • The Grain and Bake client model: why manufacturing for other brands makes her a partner in their success, not just a supplier • What she'd tell every CPG founder before they pitch a retailer - the whiteboard session that changed one AFL footballer's entire business plan If you're building a CPG brand, trying to understand the real cost of manufacturing and retail at scale, or just want an unfiltered view of what Australian food manufacturing actually looks like from the inside, this conversation will fundamentally change how you think about supply chain, margins, and what it takes to build something that lasts 20 years. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → https://foundr.com/operators HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH NARELLE PLAP Instagram → https://www.instagram.com/narelleplapp/ LinkedIn → https://www.linkedin.com/in/narelle-plapp-27b3771a/ Website → https://grainandbakeco.com.au/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
Anastasia Chapman came up with the idea for her brand where all good bathroom ideas start - sitting on a toilet, hiding a competitor's product she was too embarrassed to be seen with. She developed the formula in an Airbnb in Cape Town, mixing batch after batch and testing them by dropping samples into wine glasses of water. She hand-poured her first 50,000 units in her mum's garage. Then, after her biggest-ever year, a trademark dispute forced her to legally change the brand name overnight - and the meta ads machine she'd built her entire business on collapsed within two months. This is the story of the rebuild. In this episode, Anastasia is unusually candid about the whole messy arc: building Loui (formerly Lou Drops) as a complete e-commerce beginner, scaling to $850K on the back of just three winning ads, watching it crash to a $42K month after the rebrand, and clawing her way back by finally taking control of the ads she'd always outsourced. What you'll learn in this interview: The exact validation method she used before spending real money - handing friends five numbered samples and a "poop scorecard," then living with the product in her bathroom for months until she got it right Why she developed the product in 2022 but didn't properly launch until 2024 - and how she kept a full-time job while the business slowly proved itself How a trademark cease-and-desist forced a full rebrand right after she'd paid for 30,000 units of packaging - and the timeline she had to negotiate just to sell through existing stock The hard lesson about platform dependency: how being reliant on three winning ads and one outsourced media buyer left her exposed when it all stopped working Why she fired the person running her ads and took the account in-house - and what she discovered was actually being wasted once she understood the numbers herself The specific ad account restructure that turned things around: consolidating from scattered lookalike campaigns and multiple ad sets into a cleaner ABO testing structure The unit economics that actually matter beyond ROAS - add-to-cart cost, cost per purchase, frequency, and hook rate - and how knowing her kill threshold changed how fast she tests Why founder-led ads beat every expensive UGC creator she hired - and how a skit ad she was mortified to film "started printing money" overnight How she structures a solo founder's week around three "big rocks," swallows the toad first, and protects her time from busywork and AI rabbit holes The retail arm quietly growing alongside DTC - now in over 300 stores - and why an outside audit of her website and offer unlocked the next stage of growth If you're a solo founder who feels like the whole business rests on your shoulders - or you've built something on a channel you don't fully control and you can feel how fragile that is - this episode will hit home. Anastasia's story is proof that the answer usually isn't a white knight who rides in to save you. It's the far less glamorous work of understanding your own business well enough that nobody else has to. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → https://foundr.com/operators HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH BY ANASTASIA CHAPMAN Instagram → https://www.instagram.com/iamstais/ Brand Instagram → https://www.instagram.com/tryloui/ LinkedIn → https://www.linkedin.com/in/anastasia-chapman/ Website → https://tryloui.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast