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Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearly: Meta isn't broken. Most founders are just reading the wrong signals. In this interview, the co-founder of Structured Agency and partner at BREZ breaks down what actually matters in 2026. From why testing more ads is often making performance worse to the exact point when Meta advertising stops being a media buying problem and becomes a business model problem, this is the operator's playbook for Meta ads from someone managing millions in spend across real accounts right now. Nick also reveals the new community he's building with Foundr to help founders master the numbers and build marketing strength in-house. What you'll learn in this interview: • Why the 2019-2021 Meta playbook is actively hurting performance in 2026 • Which metrics are misleading founders and how to read the right signals • How Meta's AI tools (Andromeda, Lattice, Gem) have changed campaign structure • Why testing more ads can destroy performance instead of improving it • The exact dashboards and numbers you need to scale with confidence • How Nick grew Braze from zero to $76 million in under three years • Why ROAS is either the best metric or the worst metric depending on how you use it • The difference between agency knowledge and operator knowledge • How to calculate true CAC including product costs, shipping, and team expenses • Why in-house teams outperform agencies when built correctly • What it means to be an operator versus a visionary founder By the end of this episode, you'll understand how to navigate Meta's 2026 algorithm changes, which metrics actually predict profitability, and how to build the in-house marketing strength that lets you scale confidently without burning cash on guesswork. And if you want to work with Nick and the foundr team within our Operators Membership head to https://foundr.com/operators to join the waitlist. If you're running Meta ads, working with an agency, or trying to understand why your performance dropped after 2022, this conversation will fundamentally change how you think about paid advertising, unit economics, and what it takes to operate at scale. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH NICK SHACKELFORD Instagram → https://www.instagram.com/iamnickshackelford/ LinkedIn → https://www.linkedin.com/in/nickshackelford FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode In this episode, Melissa Parker, Amy Bartel, and Sara Abrecht join Carm Capriotto to discuss why women are the automotive industry's “secret weapon.” The panel explores the concept of automotive hospitality, focusing on relationships, empathy, and customer experience as key drivers of trust, loyalty, and profitability. They share how hospitality driven environments, strong listening skills, and hiring from service focused industries elevate the customer experience and strengthen shop performance. Sara also reveals data showing female-led shops achieve higher average repair orders, highlighting the business impact of communication and relationship building. The conversation challenges outdated industry perceptions and calls for a shift toward hospitality centered operations, encouraging shop owners to embrace these principles and inspiring more women to pursue leadership roles in this evolving, people first profession. Timestamps (00:00:00) - Introduction and Guest Welcome (00:03:15) - Defining "Automotive Hospitality" (00:06:00) - The "Ritz-Carlton" Standard (00:09:45) - Men vs. Women: Fixers vs. Listeners (00:14:15) - Hiring Outside the Industry (00:18:20) - The Role of the Customer Service Rep (CSR) (00:21:00) - The "Anytime" Presentation (00:27:45) - The Financial Case: Women Drive Higher ARO (00:30:15) - The "Secret Weapon" & Workplace Culture (00:34:30) - The Household Decision Maker (00:37:45) - Rebranding: From "Trade" to "Skilled Career" Melissa Parker, COO, Harrell's Tire and Auto Amy Bartel, Owner, Bartel's Auto Clinic Sara Abrecht, CFO, Dynamic Automotive Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ - Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters - Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 - Subscribe on YouTube: https://www.youtube.com/carmcapriotto - Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ - Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ - Follow on Twitter: https://twitter.com/RResultsBiz - Visit the Website: https://remarkableresults.biz/ - Join our Insider List: https://remarkableresults.biz/insider - All books mentioned on our podcasts: https://remarkableresults.biz/books - Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom - Buy Me a Coffee: https://www.buymeacoffee.com/carm - Special episode collections: https://remarkableresults.biz/collections - The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ - Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ - Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ - Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ - The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ - The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ - Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm
Lured Up Podcast 384 - The Scopely Effect Live Streamed on -2/24/26 Publish Date - 2/27/26 Happy Pokémon Day! This episode is releasing on a very important day, and we hope everyone has an excellent time. Niantic has given us an incredible amount of information, not just about events, but about the new Season and some significant changes that are coming! We start with a recap of the last week of gameplay including The Lunar New Year Event and the kickoff to the Road to Kalos. If you have been feeling like things have been building towards something, you have been feeling correctly. We will be seeing major changes to event and scheduling structures, a move away from event tickets to GO Passes, and some fun QOL updates like the ability to catch evolved form Shinies in the wild. Memories In Motion will be the potential dawn of a new era, with all of the announcements kicking off with the start of the new season. ITL Kalos Tour gave us a preview of the new Mega System. Link Charges have caused a stir online, however we feel strongly that they are a massive win for Trainers as a no cost option to Raid. The March Content Update has been met with mixed reviews. Niantic's new strategy seems to give us even less news than before, which was already a sore spot. With the top secret debut of Mega Dragonite, it does feel good to be pleasantly surprised.This all feels very calculated, and we will keep a close eye on it over the Season. Our final discussion takes a macro look at the upcoming changes. For better or worse, the Scopely Effect is beginning to take shape. Is the Community ready to embrace the change, or will they form a resistance? Time will tell, and we are exceptionally here for it all. Lunar New Year Road To Kalos Early Bonus Road To Kalos New Mega System Memories In Motion March Content Update Scorbunny Community Day Stay up to date by adding our Google Calendar to your account! LuredUp@PokemonProfessor.com Voicemail and SMS: 732-835-8639 Grab some merch: https://crowdmade.com/collections/professornetwork Connect with us on multiple platforms! https://linktr.ee/PokemonProfessorNetwork Hosts Ken Pescatore Adam Tuttle Writer and Producer Ken Pescatore Executive Producer Xander Show music provided by GameChops and licensed through Creative Commons ▾ FOLLOW GAMECHOPS ▾ http://instagram.com/GameChops http://twitter.com/GameChops http://soundcloud.com/GameChops http://facebook.com/GameChops http://youtube.com/GameChops http://www.gamechops.com Intro Music Lake Verity (Drum & Bass Remix) Tetracase GameChops - Ultraball http://gamechops.com/ultraball/ https://soundcloud.com/tetracase https://soundcloud.com/MegaFlare0 Break Music National Park Mikel & GameChops GameChops - Poké & Chill http://smarturl.it/pokechill https://twitter.com/mikel_beats Outro Music Vast Poni Canyon CG5 & GlitchxCity (Future Bass Remix) GameChops - Ultraball http://gamechops.com/ultraball/ http://soundcloud.com/cg5-beats https://soundcloud.com/glitchxcity Pokémon And All Respective Names are Trademark and © of Nintendo 1996-2025 Pokémon GO is Trademark and © of Niantic, Inc.Lured Up and the Pokémon Professor Network are not affiliated with Niantic Inc., The Pokémon Company, Game Freak or Nintendo. #pokemon #pokemongo #podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices
SEO isn't dead…but if you're not adapting to how AI surfaces answers, you're already behind. Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what's actually happening in search right now, from zero-click results and AI overviews to the new rules of ranking in a world powered by LLMs. Mike explains how traditional SEO principles still apply, but need to be sharpened. Four page rankings? They still matter. They dive into how AI re-ranks results, why answering more competitor questions wins, how to close content gaps that are costing you traffic, and why most Marketers misuse data by creating stories after the fact instead of forming hypotheses first. If you're a marketer trying to understand how to show up in AI search (without chasing hacks that will disappear in six months) this is the episode for YOU. https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Mike: LinkedIn: https://www.linkedin.com/in/mrspy/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
iPhone and iPad cleared for classified NATO work U.S. Education and Healthcare targeted with Dohdoor backdoor Trend Micro warns of critical Apex One code execution flaws Get links to all of today's news in our show notes here: https://cisoseries.com/cybersecurity-news-nato-adopts-apple-education-and-healthcare-backdoor-apex-one-flaws/ Thanks to today's episode sponsor, Adaptive Security This episode is brought to you by Adaptive Security, the first security awareness platform built to stop AI-powered social engineering. Security training fails when it's generic. Adaptive's platform personalizes training and runs deepfake simulations across email, SMS, voice, and video. And with Adaptive's AI Content Creator, you can drop in a breaking threat or compliance doc and instantly turn it into interactive, multilingual training – no designers, no delays. Learn more at adaptivesecurity.com.
In this episode, Candice sits down with Kira Shishkin, CEO of informed.now and a four-time serial entrepreneur whose journey began with a life-altering car accident that left him physically and cognitively disabled. After losing his memory and his ability to focus, Kira fought his way back through discipline, education, and relentless willpower. His recovery reshaped how he views attention, independence, and the responsibility we each have to think for ourselves. In this episode, they discuss: How a traumatic brain injury and amnesia shaped Kira's understanding of attention The power of will and disciplined learning in cognitive recovery Why modern media incentives work against readers The dangers of echo chambers and information overload How informed.now delivers concise, fact-based news without bias The importance of safeguarding attention in a digital world Why independent thinking is essential for a healthy society This inspiring conversation reminds us that when we protect our attention and reclaim our ability to think independently, we create the possibility for greater clarity, connection, and impact. About Kira Shishkin: Kira Shishkin is the CEO of informed.now, the #1 news-by-text service in America. Kira is a 4-time serial entrepreneur & investor-advisor to leading technology companies. His experience spans investment banking, corporate strategy, and private equity investments in category-defining ventures. His education includes University of Chicago, Booth School of Business, and Stanford. Kira was in Forbes 30 Under 30. informed.now –a minimalist, SMS based news concierge helping people stay informed without overload www.informed.now www.KiraShishkin.comhttps://www.linkedin.com/in/kirashishkin/https://www.instagram.com/kira.shishkinhttps://www.instagram.com/informed.nowhttps://www.facebook.com/Kira.Shishkin ----- Connect with Candice Snyder! Website: https://www.podpage.com/passion-purpose-and-possibilities-1/ Facebook: https://www.facebook.com/candicebsnyder?_rdr Passion, Purpose, and Possibilities Community Group: https://www.facebook.com/groups/passionpurposeandpossibilitiescommunity/ Instagram: https://www.instagram.com/passionpurposepossibilities/ LinkedIn: https://www.linkedin.com/in/candicesnyder/ Shop For A Cause With Gifts That Give Back to Nonprofits: https://thekindnesscause.com/ Fall In Love With Artists And Experience Joy And Calm: https://www.youtube.com/@movenartrelaxation
Marc Marquez kuca na vrata nove istorije u 2026. godini, kao treći čovek ikada sa deset ili više titula šampiona sveta, a toliko je lako izgledalo sve u 2025. da se postavlja pitanje ima li pravog rivala? Ipak, Bagnaia ima priliku da i sam ispiše istoriju i pobedom nad MM93 sebe svrsta u red velikana MotoGP-a. Mogu li neki novi klinci do uspeha?------------------OMV, ZVANIČNI PARTNER LAP 76 ⛽️Preuzmite OMV MyStation mobilnu aplikaciju, podržite Lap 76 - https://www.omv.co.rs/sr-rs/mystationPretvorite poene u trenutke radosti - svaka kupovina na OMV stanicama vam donosi poene, koje možete pretvoriti u trenutke radosti u prodavnici OMV-a.Pri kupovini goriva, preporučujemo MaxxMotion, za koji ostvarujete i popust!
+Legendarni italijanski tim je uradio gotovo sve u razvoju novog bolida što je mogao da ponovo dođe na vrh Formule 1+Da li je ipak tišina Mercedesa, pa i McLarena na testovima u Bahreinu opasnija?+Šta smo još videli tokom poslednjih testova i ima li spasa Aston Martinu?OMV, ZVANIČNI PARTNER LAP 76 ⛽️Preuzmite OMV MyStation mobilnu aplikaciju, podržite Lap 76 - https://www.omv.co.rs/sr-rs/mystationPretvorite poene u trenutke radosti - svaka kupovina na OMV stanicama vam donosi poene, koje možete pretvoriti u trenutke radosti u prodavnici OMV-a.Pri kupovini goriva, preporučujemo MaxxMotion, za koji ostvarujete i popust!
#333 | Dave is joined by Clare Schmitt, a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shares how she partnered with her CEO to drive a full rebrand, from hiring a naming agency and running an RFP, to managing a small decision-making council, rolling out the new brand across every department, and measuring success post-launch. If you're a marketing leader thinking about a rebrand, this episode is a practical, top to bottom playbook from someone who just did it.Timestamps(00:00) - Why rebrands come up and what this episode covers (03:01) - Clare's role at Piedmont Global and how the rebrand got started (05:16) - Should you hire a naming agency? What it costs and what they actually do (08:44) - Running an RFP and why they chose Focus Lab (09:30) - Why the CEO has to own the rebrand go-to-market (11:06) - Keeping the decision-making council small and who was in it (18:24) - How to get CEO buy-in: framing a rebrand as infrastructure, not a marketing initiative (21:01) - Timeline: how long a rebrand actually takes ($50M+ companies) (22:43) - The rollout: project management, execution, and building the website internally (24:40) - Measurement, post-launch QA, and tracking whether your narrative is sticking Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
On est dans les années 1830 à Boston aux États-Unis. Comme le font les adolescents d'aujourd'hui avec des abréviations pour communiquer par SMS comme TKT pour T'inquiètes ou OKLM pour Au Calme, des jeunes intellectuels de la ville s'amusent à abréger des mots et des expressions mais de façon incorrecte. Dans "Ah Ouais ?", Florian Gazan répond en une minute chrono à toutes les questions essentielles, existentielles, parfois complètement absurdes, qui vous traversent la tête. Un podcast RTL Originals.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
Some brands don't have a product problem, they have an execution problem. In this episode, Nik breaks down a pattern he's seen over and over again this year: brands with incredible products, real social proof, and even professional athlete endorsements…that are completely stuck. He walks through what's actually holding them back, from lazy packaging and unclear positioning to underbuilt websites, weak subscription strategy, and missed logistics opportunities. Nik also outlines a tactical checklist covering shipping and fulfillment, brand strategy, positioning, email and SMS flows, churn reduction, and LTV expansion. If you want to sharpen your website, improve your PDP experience, or learn from the funnels quietly printing money outside the usual DTC bubble, this episode is for you. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at advertising.roku.com/limitedsupply. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
Hotels are not underperforming because demand is weak, they are underperforming because the economics of the guest relationship are still being managed manually. That is the central takeaway from my recent Demo Day conversation with Luca Zambello, Founder, and Jason Lopez, VP of Revenue at Jurny. [Full disclosure: I am an early investor in Jurny] In brief: Hotels are leaving meaningful NOI on the table by treating guest experience as a cost center rather than an operating system. What stands out Personalization at scale is an operational advantage that directly impacts NOI. Ancillary revenues sold post-booking carry near-zero marginal cost and disproportionately expand NOI. AI changes the labor equation by shifting staff from admin and triage to actual hospitality. Centralized communications using AI work when guest intent, sentiment, and history live in one place. Jurny helps hotels systematically monetize guests beyond the room night. When guest communication is fragmented across OTAs, email, SMS, WhatsApp, phone calls, and front desks, operators lose both service quality and revenue opportunity. Once communication is centralized, automation and AI start becoming leverage. The most compelling insight is financial. As Luca puts it, a 10 percent lift in guest-driven revenue does not translate into a 10 percent NOI improvement. Because fixed costs are already covered, it can mean 30 to 40 percent relative to current NOI. Why this matters beyond hospitality What this demo really highlights is how AI is beginning to fundamentally change commercial real estate operations across asset classes. CRE is moving away from linear models where growth requires more people, more friction, and more overhead and platforms like Jurny point to a future where intelligence, not headcount, becomes the primary scaling mechanism. That shift is already underway - and it is happening faster than most operators think. Tune in to learn more – you don't need to a hotelier to appreciate the power of AI on CRE. *** At GowerCrowd, we are bringing the most advanced AI tools to our clients for both capital formation - but across other operational verticals too (like acquisitions). If you'd like to learn more about how we can assist you too, please reach out. Subscribe to my newsletter and get access to this transformational intel before anyone else: https://gowercrowd.com/subscribe Email: adam@gowercrowd.com Call: 213-761-1000
Email isn't dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren't the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back. They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use. If you're an email marketer who wants to move beyond templates and start driving real engage ment and conversions, this is the episode for YOU. https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Naomi: LinkedIn: https://www.linkedin.com/in/naomiwest1000/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a big budget. You’ll explore how to break the blame cycle and build real progress even in risk‑averse companies. Watch the episode to start moving your plan forward. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-gap-between-planning-execution.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week's In-Ear-Insights—welcome from Snowmageddon. For folks listening later, it is the week of the big blizzard in the Northeast U.S., so we are all shoveling, but we're not talking about shoveling today. Well, we kind of are. We are talking about planning and execution. Mike Tyson famously said no plan survives getting punched in the mouth. And Katie, you recently asked in the Analytics for Marketer Slack group—join at Trust-Insights, AI analytics for marketers—how Q1 planning was going, and everyone said it isn't. You had thoughts about where that gap is between doing the plan and executing it. The character Leonard from *Legends-Tomorrow* has been quoted: “Make the plan, execute the plan, watch the play go off the rails, throw away the plan,” because that's how things go. So talk to me about why planning and reality don't match up so often. Katie Robbert: I started this question tongue‑in‑cheek: “How are all those fancy Q1 roadmap PowerPoints you spent weeks on in meetings doing?” I didn't expect the response—most are still sitting in SharePoint or largely untouched. The bottom line is that no one's really done anything. That's a trend across any industry, any vertical, any department, because making the plan is the easy part. Executing the plan feels risky, unsafe, unknown. I saw a post last week from our friend Paul Rotzer at Smarter-X, where he outlined eight stages companies go through when evaluating and adopting AI; most are stuck at one or two. My comment was that this is because of an unacknowledged fear from leadership—fear that by doing something they become irrelevant or that they'll get it wrong and be exposed. When we ask why we do all this planning and nothing happens, it comes down to unacknowledged fear. My hypothesis: I can get the best running shoes, put together a sophisticated training plan for a couch‑to‑5K, tighten my nutrition, get plenty of rest—yet that's just a plan. I still have to do it, to put one foot in front of the other. The scary part is, what if I fail? What if the plan doesn't work? What if I hurt myself, look silly, embarrass myself? Those thoughts creep up. In a larger, publicly traded organization with many eyes on every move, that fear is real. We can make plans, set goals, have expectations—but what if we act and it doesn't work? What if the wrong move is noticed? Christopher S. Penn: I like that analogy because there are externalities, too. We made the plan, got the running shoes, and now there are two feet of snow outside. “Okay, I guess I'm not going running”—a convenient excuse unless you own a treadmill. One of the things that seems true today is that planning requires some predictability to say, “Here's the plan.” Even with scenario plans—best case, worst case, middle—you still get wacky curveballs, like a sudden tariff wheel spin. As much as there are internal fears—afraid of failing, reluctant to stick your neck out—there are externalities: crazy events that render the plan obsolete. Let's flip this. You have the plan; maybe it's still valid, maybe it isn't. What does someone do to say, “Okay, I need to do at least one thing in the plan because I have ideas,” while hearing your perspective? Katie Robbert: Before we get into that, I want to acknowledge those externalities. In the running example, saying “the snow is a convenient excuse” takes accountability off you, so you're no longer at fault. Humans love to pass accountability to someone or something else—“It wasn't my fault; I couldn't run because it was snowing.” Then we ask, “Did you stretch? Did you do anything else?” The same pattern shows up in larger organizations: “The economy,” “the wind changed,” “someone said something weird,” “I'm superstitious.” Those become blanket excuses that shift blame. That's why doing the first thing is the biggest hurdle. Companies often set the bar too high—“I need to increase revenue by 20%.” They look for one magical thing to achieve that goal, but it isn't how it works. The real path is cumulative—task after task, every task, that gets you to the finish line. If you can't run because of two feet of snow, ask yourself, “Is running the only thing that gets me to a couch‑to‑5K?” Probably not. Dig deeper for smaller milestones—bite‑sized actions you can take. People often resist because they've already made a plan and don't want to redo it. Christopher S. Penn: My solution, which removes excuses, is to put the plan into your AI of choice and ask, “What's the first step I can take today toward this plan?” Acknowledge how the plan should adapt, but focus on the immediate action. For example, if you can't safely run, you might do leg squats to start strengthening muscles, so when you can run you'll be in better condition. That pushes accountability back onto you and gives you a bite‑size start. Planning has always been about agility—agile versus waterfall. Today's AI tools let you pivot on a dime. You can say, “Here's the Q4 with the Q1 plan, here's everything that has changed,” and then dictate new directions. Ask the AI for three to seven ideas for pivoting so you can still hit the 20% revenue increase target. These tools can suggest alternatives when, say, social media burns to the ground but you still have an email list, or when you haven't tried text messaging yet. Katie Robbert: At Trust-Insights we have an open, transparent culture. I'm all for experimentation as long as it's acknowledged. “I'm going to try this thing, here's the cost.” Not everyone has that luxury. Imagine a VP of marketing tasked with increasing website traffic by 30% and generating enough new MQLs to keep the sales team happy. Social media isn't the answer; email is exhausted. You look at higher‑cost options—paid ads, SMS texting. Those require software, time to find opted‑in phone numbers, and budget. That's where the fear comes in: a long list of options, but you have to justify the budget and risk failure. Christopher S. Penn: In scenario planning, you say, “The goal is a 20% revenue increase. This is what it will cost to get there. Stakeholder, is this still the goal?” If the stakeholder can't give you the budget, you can't achieve the plan. You might say, “With $500 I can get you 4% of the goal,” but the full goal requires more. You've done due diligence: the company's goal is set, but the reality is limited resources. It's like wanting to drive 500 miles with only a gallon of gas—you can't make the car use less gas to cover that distance. Katie Robbert: I'll challenge you to imagine you have no authority to push back on stakeholders. You can't simply say, “I can't do this.” You have to have the conversation—no excuses. In many organizations, the response is, “I don't want to hear excuses; we have to hit our numbers.” Christopher S. Penn: I've been in that situation. The typical response is to shift blame quickly, document everything, and blame the stakeholder to their boss. That's the solution that worked at AT&T, Lucent, and other large corporations. It goes back to why plans aren't executed: if you have no role, authority, or relationship power to change the plan, your best bet to keep your job is to deflect blame to someone else, ideally the stakeholder, as fast as possible. Katie Robbert: That's one of the worst answers you've ever given me. Christopher S. Penn: Putting myself in that position—I've been there, and that's exactly what you do to survive in big corporate America. Katie Robbert: If you get receipts but still have to do something, you can't just sit at your desk twiddling your thumbs. What do you actually do? Christopher S. Penn: Do you really want the answer? You call as many meetings as possible throughout the quarter so it looks like you're doing something. You send lots of emails, create fake activity that's considered acceptable in corporate America—“We're having a meeting to plan about the plan,” “We're having a pre‑meeting for the meeting.” That's why so little gets done, especially in risk‑averse organizations: everyone's energy is spent covering their own backs, so no one takes a real step forward. You cover your butt by saying, “I'm calling meetings, we're looking busy, we're talking about the plan for the plan.” Do you get anything done? No. Do you make progress toward your plan? No. Do you have something for your annual review that looks good? Yes. That's why many organizations are stuck on rung one of the AI ladder. In a place like Trust-Insights, I can say, “I'm going to do this thing.” It might spectacularly implode, but as long as it doesn't financially endanger the company or cause reputational harm, it's fine. That's why startups can challenge incumbents—they don't have the calcified bureaucracy of blame deflection. You can try something that might not work, but you'll try it anyway because you can. In risk‑averse, fear‑driven organizations, that never happens. That's why many talk about side hustles. When we started Trust-Insights, we had a side hustle because the corporate side fired people at the first sign of a 1% goal decline. With Trust-Insights now, I don't need a side hustle. Everything we do redirects back to Trust-Insights. We don't have a culture of fear that stops us from trying things. If I'm in a gray cubicle, my goal is to survive another day until the next paycheck. That's fair, and many people find themselves in that position. Katie Robbert: Back to AI tools: there is a way to at least try. We put a plan together and ask, “Who's going to execute it?” We're a four‑person team with big dreams and expectations, but the reality is we're still underwater. I open a chat in Gemini or Claude and say, “Here are my restrictions—zero budget. What can I do that's low risk, won't damage our reputation, and won't take a million hours?” These tools excel at pattern recognition, finding that tiny piece of information the human is blind to because they're too close. For example, we might be over‑indexed on our email list. Is there anything else we haven't done with email? That channel is still under our control. Could we draft copy for ads we can't run yet? Could we draft newsletter outreach even if we can't send it today? Is our newsletter list clean and ready? Those are low‑risk steps that keep the plan moving forward without exposing us to investors for a failed experiment. Christopher S. Penn: Exactly. For folks who feel stuck with no role power or relationship power, generative AI can help. If you can find $20 a month for a paid tool, great. It's never been easier to start a side hustle—no need to learn programming. If you have a good idea and are willing to invest time outside of work on your own hardware, now is the best time to try creating something. It may not work, but it's better than feeling stuck and powerless. If your plan feels like it's moving at 900-mph off a cliff, the tools are out there. If you have the willingness to take a little risk outside your day job, give it a shot. Katie Robbert: I keep trying to pull people back into their day jobs and help them find solutions because not everyone has time for a side hustle. Many are working parents or have a second job. This morning I asked, “What is one thing I can do today that won't take much time or budget but helps me keep moving forward?” One suggestion was to update CRM records. Marketing plans often require good, clean data. If you can't afford paid ads, are you ready to run them when you can? Look internally: do we have the best possible data? Is it clean? Is it ready? Can I draft copy for ads or newsletters even if we can't launch them yet? Those are low‑risk actions that keep momentum. Christopher S. Penn: The other thing to consider for those with no role or relationship power is that generative AI can be a low‑cost ally. If you can spend $20 a month on a paid tool, you have a new avenue to create value. Katie Robbert: My challenge to anyone stuck in Q1 plans—or any quarter—is to dig deep and ask, “What is one low‑risk, low‑resource thing I can do?” Is the data hygiene ready? If you were granted all the budget today, would you be ready to execute? Find those things, and you'll keep moving forward. Once you start that momentum—one foot in front of the other—it's easier to keep going. Christopher S. Penn: Absolutely. Christopher S. Penn: If you have thoughts on how you're getting unstuck, no matter the quarter, pop by our free Slack group—Trust-Insights-AI analysts for marketers—where over 4,500 marketers ask and answer each other's questions every day. You can also find us on the Trust-Insights-AI podcast, available wherever podcasts are served. Thanks for tuning in. We'll talk to you on the next one. Katie Robbert: Want to know more about Trust-Insights? Trust-Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher-S.-Penn, the firm is built on the principles of truth, acumen, and prosperity, helping organizations make better decisions and achieve measurable results through a data‑driven approach. Trust-Insights specializes in helping businesses leverage data, AI, and machine learning to drive measurable marketing ROI. Services span comprehensive data strategies, deep‑dive marketing analysis, predictive models using tools like TensorFlow and PyTorch, and optimizing content strategies. We also offer expert guidance on social‑media analytics, marketing technology, MarTech selection and implementation, and high‑level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google-Gemini, Anthropic, Claude, DALL‑E, Midjourney, Stable Diffusion, and Meta-Llama. Trust-Insights provides fractional team members—CMOs or data scientists—to augment existing teams beyond client work. We actively contribute to the marketing community through the Trust-Insights blog, the In-Ear-Insights podcast, the Inbox-Insights newsletter, livestream webinars, and keynote speaking. What distinguishes us is our focus on delivering actionable insights, not just raw data. We excel at leveraging cutting‑edge generative AI techniques while explaining complex concepts clearly through compelling narratives and visualizations. Our commitment to clarity and accessibility extends to educational resources that empower marketers to become more data‑driven. Trust-Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you're a Fortune-500 company, a mid‑size business, or a marketing agency seeking measurable results, we offer a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever‑evolving landscape of modern marketing and business in the age of generative AI. Trust-Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
Le quizz sport le plus célèbre de France, voire du monde, le Kikadi, c'est tous les jours dans le Super Moscato Show.
For decades, banks have forced customers into frustrating phone trees and rigid IVR systems—all in the name of efficiency. But what if automation could actually strengthen customer relationships instead of eroding them? In this episode of Banking Transformed, Jim Marous speaks with Isaiah Granet, Co-Founder and CEO of Bland, to explore how voice AI is transforming banking relationships, modernizing call centers, and delivering measurable operational results. They explore which workflows truly reduce call center costs, how to automate without sacrificing trust, what compliance guardrails must be in place before scaling voice AI, and what community and regional banks can realistically implement in the next 12 months. If your institution wants to modernize call center operations, improve service quality, and increase conversion opportunities, this discussion outlines a practical, defensible path forward. #Banking #ConversationalAI #Chatbots #VoiceAI #DigitalTransformation #CustomerExperience #AI This episode of Banking Transformed is sponsored by Bland Bland is a voice AI platform that helps companies transform customer experience and business operations with AI phone, SMS, and chat agents. We serve enterprises across healthcare, insurance, financial services, and other highly regulated industries, and have dispatched more than 60 million AI-powered phone calls to date. Visit https://www.bland.ai/?utm_source=financialbrandpodcast&utm_campaign=financialbrand for more information.
Ian sits down with Mike Manheimer, Chief Customer Officer at Postscript, to unpack how brands turn SMS into a revenue engine. Mike shares why Black Friday and Cyber Monday expose marketers who under-communicate, how Postscript aligns marketing and customer success under one leader, and why incrementality is the only metric that matters in e-commerce. Key Takeaways: · Under-communication kills revenue. During high-intent moments, hesitation leaves dollars on the table. · E-commerce buyers care about one thing: making more money. Marketing strategy must tie directly to incremental revenue. · Community drives pipeline. The fastest way into tight-knit markets is by creating spaces for customers to connect. · B2B marketers are too risk-averse. Owned data and bold experimentation win. · AI will redefine marketing. Don't just buy tools — start building. Episode Timestamps: *(06:40) Black Friday mistakes: Why brands under-message at the worst time *(17:09) Trust Tree: What Postscript does and how the buying process really works in e-commerce *(46:22) The Playbook: Community-led pipeline and customer advisory boards Sponsor: Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more. Links: · Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianfaison/ · Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikemanheimer/ · Learn more about Postscript: https://www.linkedin.com/company/postscriptio/ · Learn more about Caspian Studios: https://www.linkedin.com/company/caspian-studios/about/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Der Star-Berater verrät, wie die Geheimgespräche mit dem FC Bayern über eine Nagelsmann-Rückkehr liefen, wie er Florian Wirtz mit einer SMS zu Real Madrid bringen wollte, warum er die Berater-Kritik von Matthias Sammer als Heuchelei empfindet und wer sein härtester Verhandlungspartner war
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Tarek Arafat (https://x.com/@tarekarafat_), the co-founder of Table One! In this episode, we dive into the incredible story of how Tarek and his co-founder, Frank, built a membership platform that's generating over $200,000 in annual recurring revenue (ARR) with nearly 99% margins and zero paid ads.We explore how Table One is solving the epidemic of restaurant reservation scalping in New York City and empowering diners to access high-demand spots. Tarek shares how a personal problem led to a wildly successful, bootstrapped business, including the challenges of initially shutting down due to SMS message costs and the unexpected boost from being featured in The New Yorker.We also discuss their unconventional approach to community funding and Tarek's valuable advice for aspiring entrepreneurs.Questions This Episode Answers:• What major pain point does Table One solve for diners in New York City's high-demand restaurant scene?• How did Table One achieve 99% margins and $200K ARR with no paid ads and just two founders?• What pivotal moment, including an unexpected feature in The New Yorker, accelerated Table One's organic growth?• How did Tarek Arafat overcome challenges, like the initial shutdown of Table One's service, to achieve product-market fit?• What unconventional method did Table One use to raise over $600,000 in investment interest directly from its community?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction to Table One: A New Dining Experience03:05 The Problem with Current Reservation Systems05:54 Building a Solution: How Table One Works09:08 The Business Model and Pricing Strategy12:00 The Journey of Building Table One14:51 From Idea to Execution: The Founder's Story18:10 Navigating Challenges and Growth21:05 The Future of Table One and Dining Reservations29:09 Balancing Work and Startup Life30:34 The Crazy Growth Journey32:58 Navigating Press and Publicity34:56 The Importance of Distribution38:50 Managing Rapid Growth43:13 Lessons from the Journey46:00 Building Community and Investment51:16 Innovating Through Events55:59 Strategic Fundraising and Valuation
Link to episode page This week's Department of Know is hosted by Rich Stroffolino with guests Montez Fitzpatrick, CISO, Navvis, and Peter Gregory, author. Thanks to our show sponsor, Adaptive Security This episode is brought to you by Adaptive Security, the first security awareness platform built to stop AI-powered social engineering. AI is changing phishing, because persuasion now scales like code. And it's not just email anymore; attackers hit SMS, voice calls, and multi-step scams that jump channels. Adaptive runs AI-powered phishing simulations across email, SMS, and voice, including OSINT-based spearphishing and BEC-style scenarios, so employees practice what attacks look like. Learn more at adaptivesecurity.com. All links and the video of this episode can be found on CISO Series.com
Les suites de l'arrivée en grande fanfare de l'IA génératrice de vidéos propulsée par Bytedance ; Gemini 3.1 Pro est candidat le nouveau meilleur modèle de la semaine tout comme Claude Sonnet 4.6 ; Sam Altman compare les ressources d'entrainement des IA avec les ressources pour faire grandir un humain ; les suites de la hype d'OpenClaw, cet agent IA qui fait tout et n'importe quoi ; on aborde ensemble aussi des scandales Meta de la semaine, la liberté à l'américaine qui va s'exporter et un peu de jeux vidéo. Me soutenir sur Patreon Me retrouver sur YouTube On discute ensemble sur Discord Interactions auditeurs Wildcat et ClaudIA. Mika et les FX effets spéciaux. Manus horribilis “Seedance 2 fait trembler Hollywood” ! Enfin, un petit frisson quoi. Le meilleur modèle du monde de la semaine est… Gemini 3.1 Pro ! On t'as pas Sonnet ! Anthropic et OpenAI jouent à PAC man. Caméo méo ! Human vs IA : fight ! Trois bidules en préparation chez OpenAI ! Et chez Apple aussi ! Cline en pince pas trop pour Open Claw. Je préfère nanobot. Stars and tripes Ring à un Search party pris. SMS : Tu es mort ? Ce n'est pas une excuse. SMS 2 : Meta lotion, l'année va être chaude. En fait, IEEPA le droit ! Le prix des consoles va-t-il baisser ? Non. Les américains vont nous apporter la liberté ! Jeux vidéo Phil good : la retraite à 58 ans ! Point final pour Bluepoint. Trou de VR : Horizon se mobilise. DLSS, DSR, 4K, le blind test ! Vibe gaming : encore plus de jeux sur steam ! Youpi …? Participants Une émission préparée par Guillaume Poggiaspalla Présenté par Guillaume Vendé
Ajo që ndodh në shtëpinë e “Big Brother VIP”, padyshim që është më e ndjekura e më e komentuara në rrjetet sociale, si edhe në jetën e përditshme. Në lidhje me audiencën shumë të madhe të këtij spektakli ka mendime të ndryshme. Suksesi ka kaluar kufijtë e një spektakli në ekranin e televizorit e tani jemi përballë një fenomeni social që mund të quhet edhe si “Big Brother Mania”. Për efektet e këtij formati të gjithë kanë diçka për të thënë, si ata që e shijojnë e argëtohen, por edhe ata që janë kundër. Por, të gjithë janë dakord në një pikë: “Big Brother” nuk lë askënd indiferent. Ndodhitë ditore të “Big Brother Albania VIP” vijnë të komentuara live me të ftuar personazhe të njohur, por mbi të gjitha në zërin e publikut. Me telefonata do i jepet mundësia kujtdo që të komentojë ngjarjet nga spektakli, nga përditshmëria. Të gjithë dëgjuesit nëpërmjet telefonatave, SMS apo mesazheve audio në Whatsapp, të shprehin simpatitë, antipatitë, mbështetjen që kanë për personazhet në “Big Brother VIP”.
Le quizz sport le plus célèbre de France, voire du monde, le Kikadi, c'est tous les jours dans le Super Moscato Show.
Most founders are either ignoring AI or drowning in it. But here's what I've learned after 13 years of building Foundr: AI isn't a shortcut to success — it's a tool. And when used right, it's like upgrading from a horse to a car. You make the same journey, but a lot faster. I've always run Foundr lean. At one point we had 80-90 people and it was a disaster — bloated, slow, misaligned. Now we move fast, we collaborate fast, and we scale without heavy layers of management. And AI is a massive part of how we're maintaining that speed. In this episode, I walk you through my current AI tool stack — the exact tools I use daily, what I use them for, and why. This is tactical, specific, and designed to help you operate leaner without burning out or bloating your team. Here's what you'll take away: Why Manus AI is my new favorite tool for building decks, analyzing data, and writing copy (miles ahead of ChatGPT) How I use Notion AI as my second brain to structure my day, summarize projects, and keep me on track The love-hate relationship with ChatGPT — what it's actually good for (hint: unblocking mental blocks, not copy) How Gemini and Notebook LM help me analyze hours of content and prep for podcasts in 15 minutes Whisper AI for capturing ideas on the go without typing across multiple apps Fixie AI as an AI executive assistant for inbox management and removing mental clutter If you're overwhelmed by AI or feeling stuck wearing 15 hats, this episode will show you how to pick the right tools, test them, and use them to build leverage without adding headcount. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
#332 | Dave is joined by Domi de Saint-Exupéry, CMO at Lemlist, a bootstrapped $40M ARR sales engagement platform, to break down exactly how she turned $1.2M in marketing spend into $31M in new ARR in 2025. Domi shares the full breakdown of every channel, agency, influencer strategy, and partnership play that drove results. This includes how they went from $0 to $500K in paid ads, why partnerships are the most underrated B2B growth channel, how they built a micro-influencer program, and what AI use cases are actually working (and which are overrated). If you want real numbers and real playbooks, this one's for you.Timestamps(00:00) - Introduction: $1.2M in spend, $31M in new ARR (03:36) - What Lemlist does and how the company got to $40M ARR (06:51) - Going from $0 to $500K in paid ads: what triggered the shift (11:06) - How to execute paid ads well: outsourcing vs. in-house, and scaling by channel (17:21) - LinkedIn ads creative: why "on-brand and safe" was the wrong approach (21:51) - Mistakes made in paid: Snapchat, Spotify, and channels that didn't work (25:21) - The micro-influencer playbook: how to find, brief, and measure creators (35:59) - How influencer content compounds with paid ads and outbound (the Julio story) (41:29) - Partnerships: why $450K went here and why it's the most underrated B2B channel (49:59) - AI in marketing: what's overrated (content generation) and what's actually working Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Most gyms are not struggling with ads, they're struggling with the wrong ad strategy. Clear goals, clean tracking, and stronger lead filters change everything.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn this episode, Blake Ruff breaks down how boutique gyms can run more effective ad campaigns by setting the right goals from the start, explaining why awareness ads often fall short for most studios, why lead ads typically produce stronger outcomes, and how tools like SMS verification and proper pixel setup help improve both tracking accuracy and lead quality while using website and instant forms to better pre-qualify prospects.Episode OutlineSetting clear objectives for ad campaignsDifferences between awareness, leads, purchases, and conversionsWhy awareness ads are usually inefficient for smaller budgetsRecommended monthly budget range for lead adsHow SMS verification improves lead qualityTurning off autofill to reduce low-intent submissionsWebsite forms vs. instant forms for pre-qualificationImportance of correct pixel installation and trackingUsing retargeting and audience narrowingReal campaign data and cost-per-appointment insightsUsing conditional questions to filter leadsEpisode Chapters00:00 Intro00:05 Setting Up Ad Campaigns: Goals and Objectives03:13 Optimizing Ad Campaigns for Different Budgets05:13 Improving Lead Quality and Campaign Setup06:51 Advanced Ad Campaign Strategies08:54 Data-Driven Ad Campaign Insights11:24 Final Tips and RecommendationsAction TakenRecord and publish a dedicated deep dive on lead ads and lead qualityComplete testing of the new campaign methodShare data-backed results in a follow-up releaseConclusionStrong ad performance starts with clear goals and clean data. When campaigns are built around qualified leads, supported by proper tracking and thoughtful form setup, studios gain a much clearer picture of what is actually working.CTAListen to the full episode and follow the show for more gym marketing clarity.
El frío y las rachas de viento continuarán en la ZMVMPor fuertes vientos se suspenden clases en Puebla Finanzas CDMX recuerda que no envía mensajes para notificar infraccionesMás información en nuestro Podcast
Der Automechaniker Dave Kroupa will nach seiner Trennung einfach nur Spaß haben. Doch eine der beiden Frauen, mit denen er sich regelmäßig trifft, tickt ganz plötzlich aus. Cari Farver lässt sich zwar nicht mehr bei ihm blicken, schickt ihm aber über Jahre hinweg tausende von SMS und Emails. Diese Belästigung wird zu Stalking und sogar Brandstiftung – bei Liz, der anderen Frau, mit der Dave zeitgleich mit Cari ein Pantscherl gehabt hatte. Was niemand weiß: Cari ist längst tot, und jemand anders gibt sich in dieser ganzen Zeit für sie aus …Werde Komplizi und unterstütze diese Arbeit! ** Hier findest du alle Rabatte und Promocodes "Darf's ein bisserl Mord sein?" ist der #1 True Crime Podcast aus Österreich. Egal ob deutsche, österreichische oder internationale Fälle: mit Flair, Charme und Wiener Schmäh spricht Franziska Singer über kuriose, ungelöste und längst vergessene Kriminalfälle aus der ganzen Welt. Ob Serienmörder, Entführungen, ein Bankraub oder Femizide - bei Darf's ein bisserl Mord sein? wird jeden Montag je ein Kriminalfall ausführlich behandelt und durchleutet. Von diesen Verbrechen habt ihr bestimmt noch nie gehört! Darf's ein bisserl Mord sein? ist eine Produktion der Wake Word Studios. Hosted on Acast. See acast.com/privacy for more information.
Ajo që ndodh në shtëpinë e “Big Brother VIP”, padyshim që është më e ndjekura e më e komentuara në rrjetet sociale, si edhe në jetën e përditshme. Në lidhje me audiencën shumë të madhe të këtij spektakli ka mendime të ndryshme. Suksesi ka kaluar kufijtë e një spektakli në ekranin e televizorit e tani jemi përballë një fenomeni social që mund të quhet edhe si “Big Brother Mania”. Për efektet e këtij formati të gjithë kanë diçka për të thënë, si ata që e shijojnë e argëtohen, por edhe ata që janë kundër. Por, të gjithë janë dakord në një pikë: “Big Brother” nuk lë askënd indiferent. Ndodhitë ditore të “Big Brother Albania VIP” vijnë të komentuara live me të ftuar personazhe të njohur, por mbi të gjitha në zërin e publikut. Me telefonata do i jepet mundësia kujtdo që të komentojë ngjarjet nga spektakli, nga përditshmëria. Të gjithë dëgjuesit nëpërmjet telefonatave, SMS apo mesazheve audio në Whatsapp, të shprehin simpatitë, antipatitë, mbështetjen që kanë për personazhet në “Big Brother VIP”.
Le quizz sport le plus célèbre de France, voire du monde, le Kikadi, c'est tous les jours dans le Super Moscato Show.
Download Shippit's Commerce Delivery Report 2026 for free.At NRF in New York, Shopify and Google announced something that could quietly reshape the foundations of ecommerce: the Universal Commerce Protocol (UCP).In this episode, James Johnson, Enterprise Leader at Shopify Australia, joins Bushy to unpack what UCP actually is, why agentic commerce is accelerating faster than most retailers realise, and what operators should be doing right now to prepare.Because while AI shopping sounds futuristic, the data says it's already happening: Since January last year, Shopify has seen a 9x increase in AI traffic to merchant storefronts and a 14x increase in orders originating from AI searches. This isn't theory. It's distribution.Today, we're discussing:What the Universal Commerce Protocol (UCP) actually is, and why it's more than just another tech acronymThe 9x growth in AI traffic and 14x growth in AI-originated ordersWhy agentic commerce is a new distribution channel, not the death of the storefrontHow AI agents like Gemini, ChatGPT and Copilot are reshaping product discoveryThe difference between AI traffic and AI conversionHow tools like Shopify's Knowledge Base and Sidekick prepare you nowWhat retailers should be doing in the next 12 monthsConnect with JamesExplore ShopifyDownload Shippit's Commerce Delivery Report 2026 for free. SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
Supercharge Points & Miles with Gift Card Reselling - QCGC Hurdy Gurdy Travel Podcast | Justin Vacula Justin Vacula hosts Taylor from QCGC (qcgc.io) to show how gift card reselling can help you earn more credit card points, miles, and cashback beyond everyday spending. By buying gift cards during promotions and reselling them through QCGC, keep the rewards while scaling your credit card spending. Recorded February 6, 2026, this episode covers QCGC's newly launched portal (live since December 2025) that replaces the old spreadsheet system. Taylor walks through the platform's deals section (profit, end dates, sources, remaining capacity, payout rates, and timeframes), the rates page that consolidates brands and denominations (including anywhere sources), and customizable deal alerts (with SMS planned). They also discuss entering payment details for ACH payouts and enabling optional two-factor authentication. Chapters / Timestamps: 00:00 Intro: Travel with Points & Miles 00:32 Meet Taylor & QCGC 01:57 Gift Card Reselling 101 04:31 Inside the New QCGC Portal: Deals Page, Alerts 06:14 Rates Page, Popular Brands & Converting Multi-Brand Gift Cards 08:37 Payout Timing, ACH Deposits & Bank Account Bonuses 09:30 De-Risking & Bank Scrutiny: Amex and Safer Buying Habits 13:15 More Portal Features: SMS Alerts, Payment Info, 2FA & Feature Requests 15:09 How to Join QCGC + Community: Onboarding, Support 17:02 Break + Announcements: Socials, Meetups, FTU, and CardPointers 21:20 Deal Math in Action: Lowe's Promo, Gas Points, Staples & Profit Thresholds 26:06 Best Cards to Us 27:44 Real-World Friction: Store Limits, Cashiers Making Up Rules 29:39 Listener Q&A: Trust, Reputation, Starting Small 32:55 Step-by-Step Submissions: Reserving Capacity, Uploading Cards 34:52 Avoiding Mistakes 37:04 Wrap-Up —
Amber and Andrew Salisbury turned a marriage argument about coffee into an eight-figure health food empire. After Andrew couldn't find a single coffee brand that prioritized health over marketing, the husband-and-wife founders spent two years in research and development with leading coffee scientists to create Purity Coffee—the first specialty-grade coffee engineered specifically for maximum health benefits. No shortcuts. No compromises. Just pure science-backed coffee that tastes incredible. In this interview, the co-founders of Purity Coffee break down how they lab-tested 59 competing coffee brands to prove the market gap, why they focus on the presence of good compounds rather than just the absence of bad ones, and the exact margin structure that allows them to reinvest in regenerative farming and continuous product innovation. What you'll learn in this interview: • How a marriage argument about coffee led to building an eight-figure brand • Why they spent two years in R&D before launching their first product • How they lab-tested 59 coffee brands to validate the market opportunity • The science behind chlorogenic acids and why roasting matters for health benefits • Why they target 50% gross margin to reinvest in supply chain innovation • How to build a product-first brand that wins on fundamentals, not marketing • The power couple dynamics of complementary strengths in business • Why focusing on the underlying product matters more than selling tactics • How a big vision attracts resources and people who want to help • The importance of daily rituals and honoring the entrepreneurial journey If you're building a CPG brand, competing in a crowded market, or trying to figure out how to justify premium pricing through genuine product innovation, this conversation will fundamentally change how you think about product development, market positioning, and what it takes to build something truly differentiated. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH AMBER AND ANDREW SALISBURY Instagram → https://www.instagram.com/purity_coffee/ Website → https://www.puritycoffee.com/ Andrew's LinkedIn → https://www.linkedin.com/in/andrewsalisbury35 Amber's Instagram → https://www.instagram.com/amberleighsalisbury/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Host Carm Capriotto dives into the untapped power of Shop Management Systems (SMS) with business coach Dave Schedin and Ben Dexter, National Training Manager at NAPA TRACS. Together, they reveal how two often-overlooked tools, categories and canned jobs, can dramatically improve shop efficiency, consistency, and profitability. The conversation highlights how a smarter system setup leads to faster workflows, clearer data, and stronger decision-making. Key Topics Discussed Unlocking the Power of Categories: Dave Schedin explains the importance of tracking three core labor types: Diagnostic, Preventative Maintenance, and Repair. When categorized correctly, shop owners can pinpoint exactly where time and money are gained—or lost. Building the “Superhighway” to Faster Estimates: Schedin compares developing Canned Jobs to constructing a freeway: it takes an upfront investment of time, but once built, it enables rapid, efficient estimating. Professional Communication: Canned jobs help replace vague descriptions with clear, value-focused explanations. This allows newer advisors to communicate like seasoned professionals while ensuring consistent pricing, messaging, and storytelling across the shop. Turning Data into Profit: Ben Dexter reinforces the principle of “garbage in, garbage out”: without clean, organized data, shop owners are simply guessing. By mastering categories and canned jobs, shop owners can turn their management system into a powerful engine for clarity, consistency, and long-term profitability. Timestamps 00:00:00 – Introduction 00:03:15 – The Three Labor Categories (Diagnostic, PM, Repair) 00:05:45 – Creating Smart Warranty Categories 00:08:20 – Data Integrity: “Garbage In, Garbage Out” 00:14:15 – Canned Jobs & Professional Storytelling 00:16:30 – “Level 10” Jobs & Built-In Parts Triggers 00:18:00 – Reducing Advisor Cognitive Load 00:19:45 – Generic Jobs vs. Vehicle-Specific “Pro Jobs” 00:22:30 – Helping New Advisors Sound Like Pros 00:25:00 – Writing Complex Estimates in 2–3 Minutes 00:29:15 – The ROI: 15–20% Sales Growth Potential 00:31:00 – Building the Estimating “Superhighway” Dave Schedin, CompuTrek Automotive Management Systems. Dave's previous episodes HERE Ben Dexter, National Training Manager, NAPA TRACS. Find Ben's other episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the...
Lured Up Podcast 383 - The Long Way Live Streamed on - 2/17/2026 Publish Date - 2/20/2026 The love in the air is starting to disperse, but not before we recap the Valentine's Day event and our Raid and Max Battle double-feature over the weekend.After SerAmanda's voicemail last week discussed how were to get just a single Spinda encounter (or so we thought), we were all pleasantly surprised that we had Spinda galore. It opens a great conversation about how harsh the community can be when if comes to Niantic sharing info, and how it actually feels really good when they can pull off a surprise. Therian Anamorus and GMAX Meowth kept us busy and spending money, even though Furfrou and Luvdisc tried to take the spotlight. It was an interesting weekend of activity, but one that brought the community together twice, which is never a bad thing. The Lunar New Year event runs through Saturday and gives us all a chance at Shiny Gimmighoul and a whole lotta luck when it comes to gifting and trading. Kalos Tour IRL is taking place this weekend and we have additional info on the event and a little bit of new info for Global. Ken and Adam will both be out on the grind during Kalos Tour, so make sure you stop to say hi if you see them! GO Battle League has been completely rebuilt from the ground up and this could be the update that the Battlers have been demanding for years. I think we should all put in some time behind the wheel before jumping to conclusions, however the early sentiment seems to be that some of the long standing issues with the system have been addressed. Let's check back in on this during next week's episode! Finally we have a fun discussion about how spending time on the toilet can be a great catalyst for gameplay. We run down our top 5 things to do while we are on the toilet! Make sure you contact us to share your toilet habits! We want to hear from you! Valentine's Day 2026 Therian Enamurus Raid Day GMAX Meowth Max Battle Day Lunar New Year New Kalos Tour Info GBL Update ItsAXN GBL Update Video LuredUp@PokemonProfessor.com Voicemail and SMS: 732-835-8639 Grab some merch: https://crowdmade.com/collections/professornetwork Connect with us on multiple platforms! https://linktr.ee/PokemonProfessorNetwork Hosts Ken Pescatore Adam Tuttle Writer and Producer Ken Pescatore Executive Producer Xander Show music provided by GameChops and licensed through Creative Commons ▾ FOLLOW GAMECHOPS ▾ http://instagram.com/GameChops http://twitter.com/GameChops http://soundcloud.com/GameChops http://facebook.com/GameChops http://youtube.com/GameChops http://www.gamechops.com Intro Music Lake Verity (Drum & Bass Remix) Tetracase GameChops - Ultraball http://gamechops.com/ultraball/ https://soundcloud.com/tetracase https://soundcloud.com/MegaFlare0 Break Music National Park Mikel & GameChops GameChops - Poké & Chill http://smarturl.it/pokechill https://twitter.com/mikel_beats Outro Music Vast Poni Canyon CG5 & GlitchxCity (Future Bass Remix) GameChops - Ultraball http://gamechops.com/ultraball/ http://soundcloud.com/cg5-beats https://soundcloud.com/glitchxcity Pokémon And All Respective Names are Trademark and © of Nintendo 1996-2025 Pokémon GO is Trademark and © of Niantic, Inc.Lured Up and the Pokémon Professor Network are not affiliated with Niantic Inc., The Pokémon Company, Game Freak or Nintendo. #pokemon #pokemongo #podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices
We start this episode by reviewing what's new with Squarespace, including the retirement of the Amazon block and our thoughts on search functionality. We also discuss Squarespace's recent Super Bowl ad. Then we're joined by author and writing coach Jacq Fisch to talk about: Writing in 2026 and how to stand out in a sea of noise and AI-written contentWays to use AI without selling your soulFind Jacq at:https://theintuitivewritingschool.com/https://jacquelinefisch.com/https://jacquelinefisch.substack.com/https://www.instagram.com/theintuitivewritingschool/Mentioned in the episode:Monacle searchVoxerOtterThank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.
AI can produce content faster than ever…but if your brand feels generic, you're already losing. Daniel sits down with Emma Robinson, Head of B2B Marketing at Canva, to unpack why human judgment, creativity, and brand conviction matter more than ever in an AI-powered Marketing world. From why visual storytelling encodes 74% faster in the brain, to how Canva thinks about brand as the long-term demand engine, Emma shares how elite teams use AI as leverage, not as a replacement for taste. They dive into balancing emotion and logic in enterprise buying, protecting creative standards internally, using AI beyond productivity gains, and why loyalty and brand equity will separate the best marketers from the rest. If you're a marketer navigating AI, performance pressure, and brand building all at once, this is the episode for YOU. https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Emma: LinkedIn: https://www.linkedin.com/in/emma-robinson-mtkg/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
This episode peels back the curtain on the fragility of the modern cruise ecosystem through three revealing stories. First, a fleet-wide Carnival tech outage on February 8th brought boarding to a standstill at multiple homeports, delaying ships like the Celebration, Venezia, Spirit, and Pride past midnight as digital manifests failed and the Hub app went dark — forcing crew to revert to paper schedules and SMS blasts.Next, the Carnival Encounter faced scrutiny in Darwin, Australia, when the Maritime Union of Australia filed crew welfare complaints alleging wages as low as $2.50 an hour, pressure to work while sick, and foul drinking water. Australia's AMSA boarded and inspected the ship but found no deficiencies, while Carnival fired back accusing the union of using the inspection as a recruitment tactic — highlighting the ongoing tension between international maritime labor standards and Western expectations.Finally, the episode explores the arrival of the Disney Adventure in Singapore — a 208,000 gross ton mega-ship repurposed from a bankrupt Genting hull, now running portless three- and four-night cruises. With zero port calls, Disney captures 100% of onboard spending, raising the question of whether the industry is moving toward a future where the ship replaces the destination entirely.
+Drama potresa najbrži cirkus - bolidi sporiji po 4.5 sekunde u odnosu na 2025.+Da li je ovo prvi put da nešto slično viđamo u F1?+Šta nas čeka u naredna tri dana testiranjaOMV, ZVANIČNI PARTNER LAP 76 ⛽️Preuzmite OMV MyStation mobilnu aplikaciju, podržite Lap 76 - https://www.omv.co.rs/sr-rs/mystationPretvorite poene u trenutke radosti - svaka kupovina na OMV stanicama vam donosi poene, koje možete pretvoriti u trenutke radosti u prodavnici OMV-a.Pri kupovini goriva, preporučujemo MaxxMotion, za koji ostvarujete i popust!
#331 | Dave is joined by a group of marketing leaders from Ramp, Snowflake, and Hightouch for a discussion about ABM and their plans for 2026. Casey Patterson (Director of ABM, Snowflake), Drew Pinta (Director of Growth Data Science, Ramp), and Brian Kotlyar (CMO, Hightouch) break down what ABM actually looks like in 2026 and what's working right now inside of their companies. They share how they're picking target accounts, aligning with sales, and building programs that go way beyond running ads. The group also digs into measurement, personalization, and how teams are using better data and AI to scale ABM without wasting budget. If you need a deeper dive on ABM tactics right now, this is the episode for youTimestamps(00:00) - - Why ABM is still a top topic in 2026 (04:31) - - Intros: Snowflake, Ramp, and Hightouch (07:51) - - Defining ABM (and why sales alignment is everything) (14:01) - - The “stop list”: ABM tactics they've killed (16:31) - - Why paid social “ABM awareness” is overrated (19:51) - - Shifting ABM to in-person and physical plays (24:01) - - Budgeting for ABM and how to start small (28:59) - - Why ABM measurement is different than traditional demand gen (34:19) - - How they build ABM audiences using data + signals (39:39) - - Scaling personalization without making it manual (45:19) - - Final takeaways and wrap-up Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
In this episode, I sit down to talk about what it really means to build a business that aligns with who you are now—not who you were when you first started. We dive into the identity shifts that happen as you grow, the courage it takes to evolve publicly, and how to navigate the tension between staying consistent and honoring your expansion. I share my thoughts on visibility, messaging, and the internal work required to lead at your next level. We also talk about the practical side of growth—refining your voice, simplifying your offers, and making strategic decisions that support both impact and income. This conversation is an honest look at what it takes to scale without abandoning yourself in the process. If you've been feeling the pull to pivot, expand, or show up in a bigger way, this episode will meet you right where you are—and challenge you to rise into what's next. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:49 Renovation Update + Post-Retreat Come Down 02:13 What Unscripted Was Designed to Do 04:03 Why It'd Been 2 Years Since Hosting a Retreat 08:11 The God Prompt That Birthed Unscripted 13:10 How This Retreat Was Different 16:12 Fellowship, Safety, and Embodied Transformation 21:13 Stop Holding Back From Proximity 26:16 The 3 Biggest Transformations 28:07 Final Reflections, Gratitude & What's Next QUOTABLES: “ There is such a difference between having knowledge, versus knowledge that is embodied and applied and rooted in to you as you walk out that door.” - Julie Solomon “ It's not enough to be real. It's important to be real in the right environment. Because the right environment is going to be able to see you, meet you, and hold you at that caliber and at that level.” - Julie Solomon RESOURCES:
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Growing an audience is easy. Turning that audience into a real business is the part most marketers completely miss. And if you don't understand the difference, you're already behind. In this episode, Daniel sits down with Marc Sirkin, former CEO of Third Door Media and longtime builder behind brands like MarTech.org and Search Engine Land, to unpack what it really takes to grow a media company….and why eyeballs don't automatically equal revenue. From why viral reach doesn't guarantee conversions, to the danger of chasing new revenue streams too early, Marc shares lessons from decades of building audiences across nonprofits, publishing, and modern B2B marketing. They also dive into why performance marketing has warped how we measure success, how brand is becoming the last true moat in an AI-driven world, and why consistency beats chasing the next shiny tactic. If you're a marketer trying to build trust, create sustainable growth, and avoid optimizing for the wrong metrics, this is the episode for YOU. https://customer.io helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Marc: LinkedIn: https://www.linkedin.com/in/marcsirkin/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode "The reality of a client advocates daily work is translating fear into clarity." Shop owner and coach Clint White explores a powerful shift at the auto repair front counter, from “Service Advisor” to “Repairathist.” He explains that because vehicles represent freedom and control, many customers arrive feeling anxious and financially defensive. As a result, the Repairathist's role becomes part technician, part therapist, focused on translating fear into clarity and helping people feel understood. Customers aren't buying parts, he says; they're buying relief. The conversation dives into how to put this mindset into practice, starting with a “language shift” that replaces industry jargon like “diag” and “DVI” with clear, value-based explanations. This approach invites customers into the process instead of making them feel excluded. White also stresses the importance of transparency, showing clients the “MRI and X-ray” of their vehicle before prioritizing repairs, and ensuring that front counter promises align with what happens in the shop. Ultimately, the episode defines the Repairathist as a professional with an “others first” mindset who builds trust through empathy, honesty, and consistency—delivering an experience so positive that customers remember how they felt more than what they spent. Timestamps 00:00:00 – Introduction 00:01:45 – Introducing the "Repairist" 00:03:15 – Therapy at the Counter: Clint explains that a Client Advocate's role is akin to a therapist, tasked with "translating fear into clarity" for anxious customers. 00:06:45 – The Psychology of the Car: Discussion on how vehicles represent freedom and control, making repairs an emotional issue rather than just a mechanical one. 00:10:15 – Selling Relief, Not Parts: Clint delivers the key insight that customers are not buying repairs; they are buying "relief from their current situation". 00:11:30 – The Experience Economy: The "Steak Dinner" analogy—customers don't remember the price as much as they remember how the experience made them feel. 00:14:00 – The Language Shift: Clint warns against using jargon like "diag" or "DVI," which makes customers feel excluded or stupid. He suggests using "testing and procedures" instead. 00:19:15 – Transparency & The MRI: Clint advocates for showing the customer "everything that is knowable" (the MRI/X-ray) before asking them to make a decision. 00:20:45 – Hiring for Heart: Clint explains that he hires for a "servant's heart" first; technical knowledge is secondary to empathy. 00:22:00 – The ROI of Empathy: Discussion on the business benefits of this mindset, including "sticky" clients, reduced staff turnover, and better reputation. 00:26:45 – Relationship vs. Transaction: Clint defines success not by money, but by building relationships strong enough that clients send Christmas cards years later Clint White, Coaching with Integrity, clint@coachingwithintegrity.llc Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and...
In this new episode of HALO Talks, host Pete Moore sits down with David Appel from Korbe Health to dive into the rapidly evolving world of GLP-1s, fitness, and clinical care integration. Pulling from his experience as a longtime coach-turned-operator, Appel talks about the genesis of Korbe and how they're working to bridge the gap between telehealth, health clubs, and innovative weight loss solutions. They bring up marketing strategies that connect with new demographics, the challenges and opportunities of GLP-1 programming, and the importance of education for both fitness professionals and their clients. If you're curious about the future of fitness, medical wellness, and how health club operators can leverage these advancements to better serve their members, this one is a must-listen. Regarding the role of provider relationships in weight loss success: "Through this provider relationship they're not going to ramp up the drug just to get the weight loss if you're not doing any of the other parts to help with it . . . because otherwise you're just going to end up feeling sick, because you have too much of the medication going on, your body isn't going to be able to adapt." Key themes discussed Integration of GLP-1 therapies with fitness and clinical care Marketing challenges for GLP-1 workouts in health clubs Creating specialized programming for GLP-1 users Partnerships between telehealth platforms and health clubs Addressing stigma and privacy for GLP-1 medication users Effects of GLP-1 on muscle strength and aging Education and training for trainers on GLP-1 protocols A Few Key Takeaways: 1.New Approaches to Programming & Marketing: David emphasizes the importance of offering low-impact, accessible workout programs for people on GLPs. However, clubs should avoid overtly labeling classes as "GLP Workouts" to spare members any stigma, instead designing inclusive, beginner-friendly options. The success comes from blending with existing offerings and focusing on education and engagement. 2. Partnerships and Revenue Sharing: Appel explains that Korbe partners with established fitness chains like InShape Family Fitness, using marketing agreements involving SMS, email, and in-club signage. They've seen successful campaigns, with up to 3% penetration in club populations through integrated services and revenue share models. 3. Importance of Ongoing Support and Telehealth: Korbe Health provides telehealth care without long-term contracts or membership fees. Members get virtual consultations and ongoing support, leading to better retention and more effective weight loss compared to drop-shipped, no-support solutions. The personal provider relationship is critical to sustainable results. 4. Market Challenges and Opportunities: The industry is still the "Wild West" with many low-cost and questionable suppliers. David stresses the importance of using vetted providers and compounding pharmacies. He believes health club operators should see GLP integration as an opportunity, not a threat, to grow their business and deliver improved outcomes for their members. Resources: Dave Appel: https://www.linkedin.com/in/dave-appel-8211305 Korb Health: https://www.korbhealth.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com
#330 | Dave is joined by Ryan Narod, VP of Marketing at Rippling, to break down how Rippling has built one of the stand outbrands in B2B right now. Ryan walks through real examples of campaigns they've run over the last year, from scrappy iPhone videos and webinar promos to high-production customer stories and their 2026 Super Bowl commercial. They talk about how Rippling shifted from being great at growth marketing to building a brand people actually recognize, how they inject more personality and “human” into everything they ship, and how they measure brand marketing without losing pipeline accountability. To see Ryan's real campaign examples, head over to youtube.com/@heydavegerhardt.Timestamps(00:00) - - Why Rippling is going all-in on brand (02:51) - - Ryan's background and why he joined Rippling (04:14) - - What Rippling does and how they position the platform (08:14) - - What “brand marketing” means at Rippling (10:34) - - Building a story that makes HR the hero (19:47) - - Ryan shares Rippling marketing examples (ads, videos, webinars) (27:17) - - High-production customer storytelling (Berries) (32:39) - - The “HR Deserves Better” campaign (35:37) - - How Rippling measures brand and pipeline impact (43:14) - - The Super Bowl commercial and what it takes to pull it off (45:17) - - Final takeaways and wrap-up Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for connection. And when it comes to deals, creative work, strategic alignment, and building real trust, Zoom just doesn't cut it. I learned this the hard way while building something with Nick Shackelford, one of the best paid ad experts in the world. We were collaborating remotely for months — different timezones, misalignment, things stalling. Then we flew him to Melbourne for four days. I'm not exaggerating: we got more done in those four days than we had in three to four months remotely. In this episode, I break down why in-person collaboration is still the most powerful tool you have as a founder, and how to use it strategically without abandoning the remote work you've built. Here's what you'll take away: Why remote tools are essential but not a replacement for face-to-face connection The data: professionals expect 36% more revenue from in-person interactions vs. virtual ones How physical proximity unlocks faster problem-solving, better ideas, and deeper trust Why deals, partnerships, and team alignment happen faster when you're in the same room The hybrid model that works: operate remotely, but meet in person strategically and frequently How to use in-person time to unblock projects, build culture, and accelerate outcomes If you're feeling stuck with a project, misaligned with a partner, or struggling to build real connection with your team, this episode will show you how to break through by getting in the same room. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
Send a textIn this video, we share insights from working with numerous brands and brand owners, focusing on strategies to break the $1 million revenue barrier. We discuss crucial aspects of building a strong brand strategy and effective cpg marketing. This is essential for anyone in the consumer packaged goods industry looking to grow their business.Breaking the $1 million barrier requires strong brand awareness, frictionless first purchase experience, and clear customer acquisition cost strategy.Direct-to-consumer and CPG brands must focus on retention marketing, customer lifetime value, segmentation, email and SMS marketing, and subscription models to increase repeat purchases.Understanding unit economics, scaling customer acquisition, lowering CAC, and improving LTV are critical for ecommerce growth and long-term profitability.Book a call today and get clear answers on how to scale your brand past the $1 million mark: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:33 – Why Awareness Is Everything01:13 – UGC vs Influencers for Brand Growth02:38 – Make the First Order Frictionless03:44 – Customer Lifetime Value and CAC04:25 – Building a Real Retention Funnel05:26 – Segmentation for Repeat Purchases06:34 – Why Subscriptions Matter for CPG07:36 – Understanding Unit Economics of Scale09:09 – Breaking Down Customer Acquisition Cost10:02 – Why Profit Focus Can Hurt Growth________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show