Podcasts about CPM

Global volatility, trade wars, and currency fluctuations are rewriting the playbook for today's finance leaders. In this episode of CPM Customer Success, host Andy Smetana explores how CFOs, Controllers, and FP&A Directors can turn uncertainty into opportunity, with clarity, speed, and confidence. Discover how OneStream Software helps finance teams: Consolidate, plan, and forecast in real time Run scenario modeling to evaluate tariff and cost impacts Use rolling forecasts to stay agile amid rapid market shifts Automate consolidation and reporting to free up time for analysis Featuring real-world examples from two global companies, this episode shows how leading organizations are thriving through economic disruption with a unified CPM platform that empowers better decisions, faster. Brought to you by Nova Advisory — a Diamond OneStream implementation partner helping finance teams simplify complexity and elevate performance. https://www.novaadvisory.com/finance-transformation    

Why is your ad revenue flat even when your game's traffic is growing? Margins are getting squeezed by hidden fees, and old strategies of yelling at partners no longer move the needle. In this episode, we sit down with veteran ad monetization consultant Kelly Kang to get her modern playbook for building a resilient and profitable ad strategy from the ground up.Kelly Kang has optimized ad strategies for some of the biggest names in mobile gaming, including Big Fish Games, Aristocrat, and Glu Mobile. She provides a masterclass on auditing your current setup, choosing the right tech stack, and understanding the metrics that truly matter for long-term growth.In this episode, you will learn:The #1 reason your revenue margins are shrinking (and it's not what you think).A 4-point framework to audit your ad stack, from mediation to placements.Why you should track Ad Engagement and Impression Depth over ARPDAU and CPM.The most common (and costly) mistakes studios make when launching and operating ads.Actionable "quick wins" that can immediately boost performance.How to structure and scale your ad monetization team based on revenue, not workload.Episode Chapters (Timestamps):(00:00:26) The Biggest Pain Point: Squeezed Margins & Hidden Fees(00:04:21) The Day-One Audit: A 4-Point Framework(00:07:37) Strategy: Header Bidding vs. Waterfall(00:14:25) The Metrics That Actually Matter (Beyond ARPDAU)(00:17:54) Ad Placement and Format Strategy(00:27:35) Launching a New Game: A Step-by-Step Plan(00:38:29) How to Structure and Scale Your Admon Team(00:49:03) Common Mistakes That Kill Revenue and LTV(00:55:49) Quick Wins to Boost Ad Revenue(01:04:08) The Future of Ad Monetization & AIFollow Us:For more expert insights, subscribe to the Gamemakers newsletter: https://www.gamemakers.com/Connect with our Guest:To learn more about Kelly Kang and her work, visit Game Plan Advisor: https://www.gameplanadvisor.com

Most founders think ads are the only scalable way to grow. They aren't. Aiden shows how outbound, done right, can outperform paid social—no algorithms, no ad bans, no CPM spikes. The secret isn't “more hustle.” It's smarter tech: parallel dialing that filters bad data, avoids spam flags, and connects live calls 10x faster.We trace the fall of traditional cold calls (three live connections per hundred dials), the rise of AI limits under TCPA, and why Facebook ads have quietly become a treadmill of copy rewrites, rising costs, and bot clicks. Aiden's model flips the script—less burn, more control, and measurable consistency.Even more surprising: the next generation of inside sales agents aren't in Silicon Valley—they're Egyptian lawyers earning more cold-calling than in law. Global leverage meets old-school grit.This isn't nostalgia for boiler rooms. It's data-driven, tech-enabled human connection.TL;DR* “Cold calling is dead” is a myth—it just evolved with smarter tools.* Parallel dialers reach 700–800 numbers/hour with adaptive line control.* Real cost advantage: your time + dialer fee vs $10K ad testing cycles.* AI callers are banned under TCPA—human voice still wins trust.* Best ROI: trained inside sales agents + verified mobile data = predictable leads.* Bonus: outbound also builds partnerships, not just direct sales.Memorable lines“Cold calling isn't dead—it's just been automated, filtered, and reborn.”“You can't out-ad Facebook's algorithm, but you can out-call your competition.”“Consistency beats creativity when your pipeline depends on people.”“AI can't legally sell for you—but real humans still can.”GuestAiden Sowa — Founder & CEO of Zoto Dialer, building next-gen multi-dialing systems that balance pickup rate, compliance, and speed for sales teams worldwide.LinkedIn: https://www.linkedin.com/in/aidansowa/Website: https://www.zotodialer.co/Why this mattersScaling isn't about finding the next hack—it's about control.Cold calling 2.0 delivers what ads can't: consistent reach, predictable costs, and direct conversations that build trust faster than clicks. If inbound is chaos, outbound is the discipline that steadies growth.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com

In this episode, we break down how to know when your podcast is ready for sponsorships, the three main models (CPM, value-based, affiliate), and why audience alignment is key. We also walk through a five-step media kit system and share a plug-and-play toolkit to help you confidently land and keep sponsors.00:00 – Intro & Setting ExpectationsWhy knowing your target audience is the foundation of monetization.02:00 – Sponsorship ModelsBreakdown of CPM-based, value-based, and affiliate models—and when to use each.05:30 – Audience AlignmentWhy sponsors care about who your listeners are, plus demographics and location factors.09:36 – Building RelationshipsHow to position sponsorships as win-win partnerships and create long-term deals.11:00 – Sponsorship Media Kit (5 Phases)Foundation (brand, mission, purpose)Connection (authentic story + host intro)Proof of performance (downloads, audience data)Social proof (reviews, rankings)Close strong (no pricing upfront—build confidence first).19:28 – The Podcast Sponsorship Media Kit Creation SystemIntroduction to Kai's plug-and-play kit with tutorials and checklists.22:30 – Final AdviceKeep learning, testing, and building relationships to monetize your podcast sustainably.GET YOUR PLUG-AND-PLAY PODCAST SPONSORSHIP DECK TEMPLATE HERE https://docs.google.com/document/d/1KbohguIEeqvHwgU3Eb8FkZ87aTzO_IVgk8bOtUIGfHQ/edit?usp=sharing

What if the future of math education blends joy, rigor, and teacher voice—with professional learning that meets educators where they are? We open with a lighthearted celebration of International Podcast Day and a look back at how radio paved the way for the on‑demand world. Then we sit down with former CPM executive director Elizabeth Coyner to trace her path from a small farm town classroom to leading a national organization through rapid growth, year‑round curriculum writing, and a seismic pivot to hybrid professional learning that stuck long after the pandemic.Elizabeth shares what it took to build an equitable, accessible classroom solution—embedding universal design for learning, multilingual supports, and teacher-tested strategies—while navigating HR, compliance, and culture. She offers a candid and optimistic view of what's next: time with family and grandchildren, tutoring math, and a mission to connect classroom teachers with state adoption cycles and review panels so their expertise shapes policy and materials. Her message is simple and powerful: the people closest to students should help design the system.If you care about meaningful math learning, hybrid PD that respects teacher time, and a culture where students feel seen and capable, this conversation is for you. Subscribe, share with a colleague, and leave a review telling us one change you'll try to spark more joy in your math classroom.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Stratégie plus avancée Facebook Ads : https://www.youtube.com/watch?v=i1GtYGMmfEoLe Black Friday est l'époque la plus chère de l'année sur Meta : les CPM doublent, parfois triplent. Dans cet épisode de No Pay, No Play, je te montre comment protéger ta rentabilité et capter un maximum de ventes en transformant ton BF en Black November.Au programme- Comprendre la réalité des CPM (pics de novembre) et ce que ça implique pour tes coûts par résultat.- Pourquoi lancer tôt : capter la demande avant le 28, prendre l'avantage  apprentissage, éviter de payer le pic.- Set-up “BF dédié” qui performeNOTE :Agence : https://www.j7media.com/frFormez-vous : https://j7academie.com/Newsletter : https://j7media.com/escouade

In this episode, Steve Fretzin and Steve Haddadin discuss:The importance of cultivating an entrepreneurial mindset in professional growthBuilding and maintaining strong client relationships through communication and transparencyManaging and mitigating risk while pursuing opportunitiesLeveraging marketing tools and personal branding for visibility and credibility Key Takeaways:Being proactive is essential because waiting for the “perfect time” to act often delays progress and causes missed opportunities, while those who start early gain momentum and reach their goals faster.Creating and maintaining accessible online profiles across LinkedIn and legal directories allows professionals to be easily found, build credibility, and attract clients who would otherwise never discover them.Providing excellent client care requires consistently clear communication, setting realistic expectations, and educating clients so that they not only feel informed during the process but also appreciate the value of your work.Instead of trying to eliminate risk, professionals should identify potential risks, apply mitigation strategies, and continuously monitor and refine their approach so they can confidently move forward rather than remain stuck. "[Entrepreneurship is] about creating your own opportunities. It's about finding out what you can do in the marketplace that's different than others." —  Steve Haddadin Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Steve Haddadin: Steve Haddadin is a Real Estate Attorney, Broker, and Entrepreneur with over a decade of Real Estate experience, and is the Founder and President/Broker of King Real Estate Group in Brea, CA. He entered the industry at 18 and built a diverse background in Commercial and Residential sales, property management, lending, and development in Orange and Riverside Counties. In 2025, he passed the California Bar Exam on his first attempt, was sworn in on May 9th, and was admitted to the United States 9th Circuit Court of Appeals and the United States District Court | Central Court of California. Haddadin has also developed electric car charging stations, created National Wagyu Day, and completed the Kentucky Bourbon Trail®, American Whiskey Trail, and the B-Line tour while traveling to all 50 states. He is a graduate of Capital University Law School and CSUF College of Business & Economics with numerous designations, including CCIM®, CPM®, CIPS®, and SFR®, and currently serves as an active board member of the CSUF Center for Real Estate, where he established the Student Travel Endowment to support students attending national conferences.Connect with Steve Haddadin:  Website: https://www.stevehaddadin.com/LinkedIn: https://www.linkedin.com/in/stevehaddadinConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Agnar Freyr Gunnarsson er gestur í Hlaðvarpinu með Óla Jóns í þriðja sinn, sem viðmælandi í apríl 2021 og gestastjórnandi í viðtali við Styrmi Másson í desember sama ár. Agnar er Head of Digital hjá Birtingahúsinu og hefur starfað í markaðsmálum síðan 2010. Þeir ræða um markaðssetningu, stafræna miðla, leitarvélabestun og hvernig fyrirtæki ættu að nálgast markaðsmál.Agnar er Head of Digital hjá Birtingahúsinu og hefur starfað í markaðsmálum síðan 2010. Þeir ræða um markaðssetningu, stafræna miðla, leitarvélabestun og hvernig fyrirtæki ættu að nálgast markaðsmál. Bakgrunnur Agnars Hefur starfað í markaðsmálum síðan 2010 Var markaðsstjóri hjá Dýrheimum í fjögur ár Starfaði hjá Vert markaðsstofu Hóf störf hjá Birtingahúsinu 1. apríl 2020 Áhugi á markaðsmálum Heillaðist af markaðsfræði strax í fyrsta áfanga í viðskiptafræði Sér markaðsfræði sem dýnamískt og skemmtilegt fag Finnst fáir dagar eins í markaðsmálum Hefur gaman af samtölum við ólíka viðskiptavini með mismunandi þarfir Þróun markaðsfræðinnar Agnar lýsir því hvernig markaðsfræðin er í stöðugri þróun. Hann nefnir að efni sem hann notaði í fyrirlestri 2021 sé að hluta til orðið úrelt vegna örar þróunar í faginu. Markaðssetning og kaupferli Agnar líkir kaupferlinu við hring frekar en trekt (funnel). Mikilvægt er að hugsa um hvað gerist eftir að viðskiptavinur kaupir Ánægðir viðskiptavinir koma aftur Agnar tekur dæmi um foreldra sína sem fóru aftur til sama fyrirtækis fyrir nýja baðherbergisinnréttingu vegna góðrar fyrri reynslu. Hvar á að byrja í markaðssetningu? Byrjum á að skoða grunninn - fjögur P-markaðsráðanna: Product (vara) Price (verð) Place (dreifing) Promotion (kynning) Mikilvægt að vita: Hvað kostar að selja vöruna? Hver er markhópurinn? Hvernig er heimasíðan? Eru upplýsingar aðgengilegar? Fyrstu krónurnar ættu að fara í keyptar leitarniðurstöður (Google Ads). Mælikvarðar í markaðssetningu Forðast „hégómamælikvarða“ (vanity metrics) eins og fjölda smella án samhengis Mikilvægt er að hafa allar upplýsingar, ekki bara hluta þeirra, til dæmis í samlíkingu við íþróttir: Að segja „ég skoraði 5 mörk“ segir lítið ef ekki er vitað hversu mörg mörk mótherjinn skoraði. Val á miðlum Prógrammatískar birtingar: Hægt er að miða nákvæmar á markhópa eftir áhugasviði, lýðfræði o.fl. Dæmi: Google Display, Meta (Facebook, Instagram) Sem dæmi nefnir Agnar að auglýsa námskeið Leitarvélaauglýsingum Prógrammatískum birtingum á viðeigandi miðlum Að skilgreina áhugasvið markhópsins YouTube-auglýsingar: Hagstætt CPM-verð Mikilvægt er að takmarka tíðni birtinga (cappa impressions). Gott er að skoða hvar auglýsingar birtast og útiloka óviðeigandi rásir. Prófanir og A/B test Agnar mælir með því að prófa mismunandi nálganir í auglýsingum. A/B test getur verið: Sama auglýsing, mismunandi hópar Sami hópur, mismunandi auglýsingar Þarf ekki að kosta mikið í birtingum Eftirfylgni og endurmat Mikilvægt er að fylgja eftir árangri markaðsaðgerða Safna endurgjöf frá viðskiptavinum Nota vitnisburði ánægðra viðskiptavina Breyta skilaboðum eftir því hvar vara er í lífsferli sínum Gervigreind og schema markup Schema markup (structured data): Kóði sem útskýrir betur fyrir leitarvélum og gervigreind hvað síðan inniheldur Hjálpar til við að fá „rich results“ í leitarniðurstöðum Verður mikilvægara með tilkomu AI overview í Google AI overview og non-click search: Google sýnir nú svör við spurningum án þess að notandi þurfi að smella á vefsíðu Getur dregið úr umferð á vefsíður Mikilvægt er að hafa vel uppsettan schema markup til að gervigreind vísi í þitt efni Að halda sér upplýstum Virkja tengslanetið og hitta fólk í faginu Think with Google og Accelerate Google LinkedIn-samfélög eins og PPC (pay-per-click) Taka frá tíma til að grúska, skoða og prófa nýja hluti

Questions Advi answered in this episode: What is Social Plus, and how do its in-app social features work?Why is retention ‘the new acquisition' in 2025?What mistakes do marketers make when they think about retention?How do community features increase CLV across verticals like fitness, travel, and retail?How can first-party data from in-app communities transform marketing and personalization?Who inside a company should ‘own' retention marketing, product, or success?How can loyalty programs be built on organic engagement instead of just promos?What is the ‘spaces model' for understanding community ROI?How should marketers balance personalization with scale across millions of users?What metrics should marketers stop obsessing over, and which deserve more focus?What new revenue opportunities do brand partners unlock inside communities?Timestamps:(0:00) – Intro; Advi's background and Social Plus overview(1:38) – Micro-community examples: surf shops, fitness apps, Nike sneakerheads(7:03) – Why ‘retention is growth' in 2025: CAC vs CLV(9:30) – Marketing silos and the ownership problem in retention(13:40) – Why promos and events are less effective than organic engagement(17:21) – First-party data: insights, sentiment analysis, and privacy advantages(20:00) – Loyalty vs. hypergrowth: why CLV is a long-term play(22:37) – Signals of churn, and how to intervene before users leave(25:41) – Balancing personalization and scale with AI-driven sentiment and clusters(28:20) – Metrics that marketers overvalue (CAC, ad spend) versus those they undervalue (LTV, frequency, order size)(31:00) – Brand partnerships inside communities: CPM rethink and new revenue models(33:32) – Rapid fire: food in Thailand vs Italy, habits, dream jobs, favorite brandsSelected quotes(12:50) – “Promos and gamified events help, but organic engagement helps more. People join a 30-day fitness challenge not for the discount, but because others are posting daily and they want to participate.”(21:22) – “Customer acquisition is measurable and fast, which is why VCs love it. Retention is a long-term play, it's demand gen, brand equity, and profitability over three to five years.”(28:30) – “Marketers need to stop obsessing over CAC. In my world, it's 30% CAC, 70% retention and lifetime value.”(32:23) – “For sponsored posts in-community, we've seen brands charge $15 to $60 CPMs, because the audience is hyper-focused and conversion rates are so much higher.”Mentioned in this episodeSocial Plus (social.plus)Advi on Linkedin

What does it mean to build authentic trust in educational settings? How do we create working agreements that evolve with changing circumstances rather than remaining static? These questions form the heart of this deeply reflective conversation about leadership, classroom dynamics, and the complex relationships that underpin effective education.Beginning with a playful discussion about Collect Rocks Day, Joel and Misty explore how their fascination with collecting connects to building memories and relationships. This seemingly simple topic evolves into a profound metaphor for how we accumulate experiences that form the foundation of trust in our professional lives.For new leaders, establishing trust requires consistency and transparency over time. As Rafael insightfully notes, "You don't trust people, you trust their habits." This perspective highlights that meaningful trust emerges not from singular actions but from patterns of behavior demonstrated consistently across situations.The conversation examines how working agreements function across different educational contexts. Rather than treating classroom norms as immutable laws, we consider how to build agreements that can be revisited and revised as circumstances change. This approach not only creates more responsive learning environments but also teaches students valuable lessons about democratic processes.Joel, Misty, and Rafael share their experiences with CPM's mathematics curriculum, which fundamentally redistributes power in the classroom by positioning students as capable mathematical thinkers who can engage with concepts independently. This shift requires building trust on multiple levels – teachers trusting students to take ownership of their learning, and students trusting that this collaborative approach will benefit them in the long run.What emerges most powerfully from this discussion is the recognition that authenticity forms the bedrock of effective education. Whether in curriculum development, classroom management, or leadership transitions, genuine belief in what we're doing resonates with others and creates the conditions for trust to flourish.Then we have two new installments of our Join Them on Their Journey from two Academy of Best Practices participants. Jessie and Chi talk about how they've started the year and we appreciate them sharing their enthusiasm and dedication now and throughout this upcoming year. How are you building trust in your educational setting? We'd love to hear your thoughts and experiences in the comments or on social media.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Katie Krimitsos is the creator and guiding voice behind the Women's Meditation Network, a global collection of meditation podcasts empowering millions of women and children to find calm, clarity, and better sleep. Launching her first meditation podcast in 2018 from a closet, Katie has grown the network to over 20 shows, amassing more than 100 million downloads and becoming one of the world's most successful independent podcasters. In this candid conversation, Katie shares her entrepreneurial journey—from humble beginnings and money mindset shifts to the nuts-and-bolts of scaling a podcast empire. On this episode we talk about: Katie's background growing up one of six children in a working-class Arizona family, her early odd jobs, and how family beliefs shaped her relationship with money Her career pivot: leaving a successful coaching business to chase a new, untested idea—meditation podcasts for women The step-by-step evolution from her first show (“Meditation for Women”) in 2018 to building a 20-show network reaching millions monthly How the COVID-19 pandemic became her major inflection point for listener growth, product expansion, and innovation Monetization in podcasting: CPM ad models, the journey from relying on agencies to leveraging Anchor/Spotify programmatic ads, scaling to consistent five-figure monthly income, as well as the realities (and pitfalls) of the ad-revenue cycle Growth tactics: organic SEO-driven naming, network-driven niche launches, strategic paid ads, audience cross-promotion, and data-minded iteration The importance of self-awareness, focus, and fulfilling a core mission as new opportunities multiply and the business diversifies Top 3 Takeaways 1.  Podcasting can be both a purpose-driven and highly profitable business when built on audience need, niche focus, and relentless consistency.2.  Sustainable growth comes not from chasing fame, but from doubling down on what works—then creatively spinning off new, targeted shows to meet untapped demand.3.  Transforming mindset, money narratives, and leveraging the “tool” of money allows entrepreneurs to scale both abundance and generosity. Notable Quotes “Money is neither good nor bad—it's a tool to support your mission and generosity, and you can make more of it by serving real needs at scale.” “The reliability of income—knowing that I can count on revenue from my network—has been a foundational part of scaling up over time.” “Focus on the thing that works, expand methodically, and keep your mission at the heart of it all.” Connect with Katie Krimitsos: Women's Meditation Network: womensmeditationnetwork.com ✖️✖️✖️✖️

Yoav Oz is the Co-Founder and CEO of Rep AI, the conversational commerce platform giving online shoppers the kind of guided experience you'd expect from an in-store salesperson.The spark came from Yoav's own frustration: landing on ecommerce sites where he was ready to buy but stuck with eight pages of product copy and no one to answer his questions. Call centers felt broken. Chatbots felt generic. Out of that gap came Rep,  short for “representative”: an AI sales assistant trained to step in at the exact right moment, with the context of everything a shopper has clicked, viewed, or abandoned.Yoav isn't building alone. Alongside him is Shauli Mizrahi, Rep's CTO and co-founder, who brings years of experience in behavioral AI. Together, they've built a tool that doesn't just cut support costs: it upsells, converts hesitant browsers, and helps brands maximize the traffic they've already paid to bring in.Their story blends SaaS know-how with ecommerce scrappiness: from proving AI could act like a real salesperson, to showing how conversational data can optimize entire funnels, to scaling integrations that slot into any brand's existing stack.Whether you're running a DTC store, trying to push up average order value, or rethinking how AI fits into your tech stack, Yoav shares a candid look at why the ecommerce funnel is broken and how Rep AI is working to fix it.In This Conversation We Discuss: [00:48] Intro[01:22] Sharing career paths before entrepreneurship[03:23] Bridging gaps between chatbots and consumers[07:01] Shifting mindset from support to revenue[08:33] Training AI with millions of conversations[12:55] Optimizing websites beyond guesswork[15:41] Creating experiences that drive purchases[17:16] Personalizing offers beyond discounts[18:11] Customizing tone of voice for every brandResources:Subscribe to Honest Ecommerce on YoutubeeCommerce shopping AI agent www.hellorep.ai/Follow Yoav Oz linkedin.com/in/yoavozFollow Shauli Mizrahi linkedin.com/in/shaulimizrachyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In Episode 271, we dive into one of the most critical parts of the Podcast Playbook: monetization. Podcasting is one of the most powerful tools for business development, but it comes with real costs — hardware, software, editing, your time, and even promotion. That's why monetization is not optional if you want your show to survive and thrive long term. In this episode, I walk you through why monetization matters, how to set yourself up for success early, and the five main revenue streams available to you as a podcaster: sponsorships, dynamic ad insertion, affiliate marketing, products and services, and paid communities.We also explore what sponsors are truly looking for, how to create compelling sponsorship packages, and why small niche shows can often command higher CPMs than large, general audiences. I share the pitfalls to avoid — from undervaluing your show to taking misaligned sponsors — and the long-term view you'll need to make monetization sustainable. Whether you're just starting or already running your podcast, this episode gives you the proven strategies to not only cover your costs but also to build real revenue that can support your growth for years to come.Key Takeaways: 1. Monetization is not optional — it's the only way to sustain a podcast long term.2. Hardware, software, hosting, editing, and promotion all carry costs that add up quickly.3. Planning for monetization early, including choosing a host with dynamic ad insertion, sets you up for success.4. Podcasts can generate revenue through sponsorships, dynamic ads, affiliate marketing, products and services, and paid communities.5. Sponsors care more about audience fit, consistency, and engagement than just download numbers.6. CPM (cost per thousand downloads) is a useful benchmark, but niche shows can command far higher rates.7. Even small podcasts with hundreds of downloads can monetize effectively if their audience is valuable to the right sponsors.8. Building custom sponsorship packages that include social posts, community mentions, and creative integrations adds major value.9. Avoid pitfalls like undervaluing your show, relying on one income stream, or taking sponsors that don't align with your audience.10. Monetization is a long game — start small, stay consistent, and treat every deal as planting seeds for future sustainability.✨ Join The Catalyst ClubIf you're ready to take the next step in your journey, don't go it alone. Inside The Catalyst Club, you'll find a private community of entrepreneurs, thought leaders, and podcasters who are walking the same path as you. It's a place built on support, collaboration, and growth — where you can share your wins, tackle challenges, and get the accountability you need to keep moving forward.The Catalyst Club was built for leaders like you — because if you know, you're known.

I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures, I only have this one in a group. Why? Because you always think a person will be there to do it next time. Todd was a character. Unique. There will never be another one. At every event I would end up at a table with Todd, "The Robs" (Greenlee and Walch) and other OGs. Always great to catch up and share insights with the goal of making sure the podcast space was doing OK.I will remember Todd as the courageous advocate of the independent podcaster. At one point he would get deals by grouping shows together. This was a HUGE nightmare of paperwork, but he wanted to see the "indies" make some money. I was one of those indies, and it was one of the first times I made money with a podcast. That wouldn't have happened without Todd.On a recent show he talked about he wouldn't do a deal where the podcaster made less than 70%. Other companies are taking deals of 50%. Not Todd. The podcaster must be paid.I loved that he had a wider view of the podcast space as the CEO of Blubrry and was always sharing what he saw. My favorite phrase to hear Todd say was, "I probably shouldn't say this but..." because you knew what was coming was a doozy. When you hear the stat, "Most podcasters don't make it past episode seven" that was first delivered by Todd Cochran. He was always open to share so if there was a problem so we could all solve it together.Todd was the man behind the People's Choice Podcast Awards. When some shows didn't win, he received death threats. Did it stop him from holding the awards next year? No. Todd earned next to nothing for doing those awards, but did it for the indies (noticing a pattern yet?). Lots of work for next to no pay as long as the indie would benefit. One of my favorite memories of Todd was way back at the New Media Expo. There was an off site party at a bar. I was running the podcast track, and got there late. The bar was at the top of a slope, so I was walking up this slight hill as Todd exited the bar. I believe the ol' sailor had consumed some spirits. Todd had not made it down the two or three steps to the parking lot, so there I was gazing up at Todd who looked 10 feet tall. They had been talking about bigger companies getting into podcasting. Before I could even say hello, Todd raised his fist in the air and shouted, "There is a fox in hen house boys! VIVA LA REVOLUTION!" So there he was, larger than life, fist in the air, up against the dark Vegas sky fighting for the indies. There will never be another Todd Cochrane. RIP My Friend.Todd's Presentation from the New Media Expo 2015 - Reflections on 10 Years of PodcastingTodd Cochrane shared insights from 10 years of podcasting, covering 1024 episodesSpent 7,291 hours (303 days) creating contentEmphasized the importance of audience relationship and engagementKey Topics:Audience RelationshipConcept of "Ohana" (family) - treating listeners like close familyBuilding trust and personal connection with audienceSharing personal stories and being authenticPodcasting JourneyStarted in 2004 after a military injuryGrew from zero to 45,000 listeners within 60 daysDeveloped relationships with sponsors (e.g., GoDaddy for 10 years)MonetizationShowed actual earnings from podcastingDiscussed sponsorship models (CPM, flat rate, CPA)Emphasized creating value for sponsorsPodcasting ChallengesNeed for accurate download statisticsImportance of content...

  Frances Coleman, MPH, LM, CPM, of Full Circle Family Services joined us to discuss her practice and we covered a lot of ground! We’ll hear not only about the services her practice offers, but also get some spicy conversation … Continue reading →

Projects rarely go wrong. They start wrong. In this punchy breakdown, Jason spotlights Adam Beanie's framework and ties it to the builder's code Never yield ground so you can protect finished work, keep control, and deliver. The big miss: inadequate planning and starting before you're ready. Leadership alignment: PM and superintendent in lockstep or the job suffers. Scope change creep: why phased design spins teams out and how to stop it. Scheduling truth: CPM confusion vs the rhythm and flow of Takt. Team capability: put the right people on the bus and skill them up. Incentives: how contracts drive behavior and how to align them. Risk and information: continuous risk scanning and real time updates to the field. Clear. Applicable. Field ready. Press play, level up your next kickoff, and hold the ground you've earned. If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Reconciliations don't have to be painful. In this episode, we explore how OneStream's Transaction Matching (TXM) transforms one of finance's most time-consuming bottlenecks into a streamlined, automated process. Learn why manual matching in spreadsheets creates risk, how TXM delivers speed and accuracy with configurable rules and direct integrations, and why its unified platform advantage sets it apart. You'll also hear two CPM customer success stories about a fast-growing services company, and a financial institution, that showcase how TXM shortened their close, improved accuracy, and freed finance teams to focus on strategy.

NOTE :Agence : https://www.j7media.com/frFormez-vous : https://j7academie.com/Newsletter : https://j7media.com/escouadeJ'ai demandé à ChatGPT les questions les plus folles sur Facebook Ads… et j'y réponds sans filtre, avec ce qu'on voit réellement chez J7Media (50M$ gérés/an). Phase d'apprentissage, scaling à 10k€/jour, pubs “moches” qui cartonnent, exclusions, CPM, retargeting, biais de budget… Vous repartez avec des décisions concrètes à tester aujourd'hui.

This episode wraps up our Last Planner series and sets the stage for a brand-new Last Planner Implementation Guide with real-world visuals and field-proven steps. Here's what you'll learn: Why the classic “should–can–will–did” ladder fails and how to rebuild it with macro-level Takt so your plans are both realistic and reliable. How to structure work by zones, not dates, to shorten throughput time without fantasy durations. Why shielding and screening at the weekly level is already too late and what to do months earlier instead. The power of First Run Studies (done 3–6 weeks out) to guarantee crews only start what they can finish on time. How to use workable backlog as swing capacity for the train of trades keeping flow intact and crews productive. A clear line in the sand: why CPM can't be your master schedule and what to use instead. This isn't just theory, it's the foundation for a field-ready manual that teams can actually follow. If you're serious about reliable promises, real flow, and project delivery that works, this episode is your blueprint.

•⁠ ⁠இந்தியாவில் ஜப்பான் 6 லட்சம் கோடி முதலீடு?•⁠ ⁠உலக பொருளாதாரம் உறுதி தன்மைக்கு சீனா- இந்தியா இணைந்து பணியாற்றுவது அவசியம்? - மோடி •⁠ ⁠மோடியால் ஜப்பானில் பாதுகாப்பாக இருக்கிறோம் - கருத்து சொன்ன பெண்•⁠ ⁠அதிபர் ட்ரம்ப் விதித்துள்ள வரிகள் சட்டவிரோதமானவை என அமெரிக்க நீதிமன்றம் தீர்ப்பு! •⁠ ⁠GDP Growth Rate 7.8% •⁠ ⁠GST சீர் திருத்தம்: மாநிலங்களுக்கு ஏற்படப்பபோகும் வருவாய் இழப்பு? •⁠ ⁠மத்திய மாநில அரசு அதிகாரம் மறு ஆய்வு செய்ய வேண்டும்- ஸ்டாலின் •⁠ ⁠ராகுல் மன்னிப்பு கேட்க வேண்டும் - அமித் ஷா•⁠ ⁠பீகார்: காங்கிரஸ் va பாஜக தொண்டர்கள் மோதல்? •⁠ ⁠ஆர்டிஐ: அதிர்ச்சி பதிலளித்த தேர்தல் ஆணையம்!•⁠ ⁠மகனுக்காக பெட்ரோலில் எத்தனையோ கலப்பை ஆதரிக்கும் நிதின் கட்கரி? •⁠ ⁠கோயில் நிதியை கல்விக்கு பயன்படுத்தலாம்! - உச்ச நீதிமன்றம் •⁠ ⁠கல்வி நிதியை விடுவிக்க கோரி உண்ணாவிரத்தில் ஈடுபடும் காங்கிரஸ் எம்பி! •⁠ ⁠அடுத்து மீன்களுடன் ஸ்டாலின் - தமிழிசை கிண்டல்•⁠ ⁠"மனுக்களை வைகை ஆற்றில் போட்ட கொடுமை; பொதுமக்களிடம் மன்னிப்பு கேட்க வேண்டும்'' - எல்.முருகன் •⁠ ⁠தமிழ் மாநிலக் காங்கிரஸ் நிறுவனர் ஜி.கே.மூப்பனார் நினைவிடத்தில் நிர்மலா சீதாராமன், எடப்பாடி பழனிசாமி மரியாதை!•⁠ ⁠முதல்வர் ஸ்டாலின் வெளிநாடு பயணம்! •⁠ ⁠`விஜய் குறித்த கேள்வி, DMK vs TVK, புதிய கட்சிகள் வருகிறதா?' - ஸ்டாலின் சொன்ன பதில்•⁠ ⁠"முதல்வரின் வெளிநாட்டுப் பயணம் வெற்றுப்பயணம் - ஆர்.பி. உதயகுமார் கேள்வி•⁠ ⁠நல்லக்கண்ணு உடல்நிலை நேரில் விசாரித்த ஸ்டாலின்•⁠ ⁠``காவல்துறையினர், ஆசிரியர்கள் சாதிப் பெயரில் வாட்ஸ்அப் குழு நடத்துகிறார்கள்'' - CPM பெ.சண்முகம்

Een speciale aflevering over de Europa- en Conference League-loting van Feyenoord, FC Utrecht, Go Ahead Eagles en AZ. In deze special praten Mart ten Have, Jean-Paul Rison en Kenneth Lentze je bij over de tegenstanders van de Nederlandse clubs. Welke spelers lopen er rond? Hoe is de stad, en in welk stadion wordt er gespeeld? Je hoort het in deze extra loting-special!Start je school jaar goed met BOL!https://www.bol.com/nl/nl/sf/studenten-checklist/?Referrer=ADVNLOLA000PODCASTMARCNONSKIPSTUDENTENAUD&utm_source=PODCAST&utm_medium=CPM&utm_campaign=STUDENTEN_PODCASTS&utm_term=FCAFKICKEN&utm_content=audioMeespelen met Coach van het Jaar?https://www.coachvanhetjaar.nl/subleagues/33921/FC_AFKICKENMis niks met ESPN compleet!https://campagne.espn.nl/abonnerenZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Guests: Michael Lawton, CPM, Former Senior Economic Analyst, NV Gaming Control Board

Guests: Michael Lawton, CPM, Former Senior Economic Analyst, NV Gaming Control Board

In de FC Afkicken Daily van vrijdag 29 augustus bespreken Lars van Velsum, Mart ten Have en Anton Slotboom het laatste voetbalnieuws! Met vandaag onder meer de lotingen van Ajax en PSV in de Champions League, de kwalificatie van AZ en Utrecht, bijltjesdag in Turkije en het aankomende Eredivisieweekend!(00:00) Intro(02:50) Martijn Kaars naar St. Pauli(04:55) De Oranje-selectie(08:10) loting Champions League loting PSV en Ajax(13:30) kwalificatie AZ en FC Utrecht(22:30) Bijltjesdag in Turkije(25:50) Vitesse (29:28) Voorbeschouwing Eredivisie weekend(43:28) TransferblokjeStart je school jaar goed met BOL!https://www.bol.com/nl/nl/sf/studenten-checklist/?Referrer=ADVNLOLA000PODCASTMARCNONSKIPSTUDENTENAUD&utm_source=PODCAST&utm_medium=CPM&utm_campaign=STUDENTEN_PODCASTS&utm_term=FCAFKICKEN&utm_content=audioMeespelen met Coach van het Jaar?https://www.coachvanhetjaar.nl/subleagues/33921/FC_AFKICKENMis niks met ESPN compleet!https://campagne.espn.nl/abonneren Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jason dives deep into the Last Planner System not just to explain it, but to start building a clear, modern, and practical manual that actually works in today's construction environment. Too many of the resources we rely on are the same ones published 10, 20, even 25 years ago. They haven't kept up with the realities of flow, trade collaboration, and the integration of Takt planning. It's time to change that. Here's what we cover: Why the Last Planner must be paired with Takt (not CPM) if you want accurate milestones and real trade flow. The core meetings, deliverables, and behaviors that make the system succeed. How to move beyond outdated “weekly work plans from scratch” and filter commitments from a real production plan. Critical corrections we must make from how we track Percent Plan Complete, to when daily huddles should actually happen. If you're serious about implementing Last Planner the right way with respect for people, reliable commitments, and flow that works, this episode is for you.   If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

First, it's National Toilet Paper Day! So we talk about how we will celebrate... Then, what happens when a school district shifts from traditional math instruction to collaborative learning? Holly McCarty, Coordinator of Curriculum Instruction at Shawnee Mission School District in Kansas, takes us behind the scenes of their successful CPM implementation journey.When Holly joined Shawnee Mission—a district serving 25,000 students across five high schools, five middle schools, and 34 elementary schools—she brought a vision for transforming mathematics instruction. Her goal was clear: move away from passive note-taking toward active learning environments where students develop lasting understanding through collaboration and problem-solving.The implementation story offers valuable insights for any district considering curriculum change. Rather than mandating adoption across all classrooms simultaneously, Holly invited teacher teams who were ready and willing to pioneer the approach. This organic strategy created momentum as educators across all five high schools voluntarily chose to implement CPM with their Integrated Math courses.What makes this story particularly compelling are the results. Holly shares a powerful anecdote about a high school student who, at the end of a Friday afternoon class, asked, "Can we do this again sometime? I was really engaged in what we were doing." Students have recognized the value of collaborative learning, with one noting that working together in teams "is just like real life."Teachers report feeling more energized teaching with CPM than with traditional methods. The curriculum provides comprehensive resources to implement research-based instructional strategies without the exhausting hunt for quality materials that often burns educators out.Whether you're a mathematics leader considering curriculum changes, a teacher curious about collaborative learning approaches, or an administrator supporting instructional shifts, this episode offers practical wisdom about implementation, professional development, and creating classrooms where both students and teachers thrive in their mathematical journey.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

In de FC Afkicken Daily van maandag 25 augustus bespreken Lars van Velsum, Mart ten Have en Bart Obbink het laatste voetbalnieuws! Met vandaag onder meer PSV dat matig speelt maar wel wint, Ajax dat iets stabieler speelt tegen Heracles, de interesse vanuit Engeland en Italië voor Stengs, de assistkoning El Karouani, de Vissersderby en de interesse van Ajax in Myron Boadu!(00:00) FCA Talk intro(03:43) Matig PSV wint van Groningen(09:53) Mehdi Taremi geruchten bij PSV niet waar(12:41) Ajax wint ondanks blessures(21:56) Opvallend interview Hartman(25:17) Stengs in belangstelling van Leicester en Pisa(27:03) Coach van het Jaar(34:33) El Karouani te goed voor Utrecht(39:36) NEC – NAC(44:43) De vissers-derby(47:50) Twente nog geen topniveau, Luuk Brouwers is boos(51:46) Drommel laat zich zien in Deventer(53:40) Toekomst Vitesse(55:37) Boadu geschikte vervanger van Brobbey?Start je school jaar goed met BOL!https://www.bol.com/nl/nl/sf/studenten-checklist/?Referrer=ADVNLOLA000PODCASTMARCNONSKIPSTUDENTENAUD&utm_source=PODCAST&utm_medium=CPM&utm_campaign=STUDENTEN_PODCASTS&utm_term=FCAFKICKEN&utm_content=audioMeespelen met Coach van het Jaar?https://www.coachvanhetjaar.nl/subleagues/33921/FC_AFKICKENMis niks met ESPN compleet!https://campagne.espn.nl/abonneren Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

This Sunday, we are honored to welcome back Jonathan Mann from Chosen People Ministries (CPM). CPM exists to pray for, evangelize, disciple, and serve Jewish people everywhere. We look forward to hearing Jonathan share God's Word and the heart of this ministry with us.

Marly Ramone's Mad, Mad House of the Dead Podcast, Season 3, Episode 21:Episode 1 of 2 with special guest Popeye from Couch Potato Massacre! Listen to CPM at:https://open.spotify.com/artist/3ck3FAY0nNNnpvsD3IPPoQ?si=dhkZ5WN3SM6_BHavZ_OO-g"Be Good" mixed media on cardstock; completed 26Jan2511x14Grab Some Merch: https://marly-ramones-mad-mad-house-o.myspreadshop.com/Follow Me on Social Media:Instagram: https://www.instagram.com/mrmmhod?igsh=cmgwNj3JicXczbXoz...Facebook: https://www.facebook.com/profile.php?id=100091106425323...https://uppbeat.io/t/subsonic-voodoo/grinding-the-zombiesLicense code: RYK3DUV3NUI7QRRQhttps://uppbeat.io/t/danijel-zambo/tunnelLicense code: KQ4J7SJBAQQBSQNOhttps://uppbeat.io/t/kevin-macleod/gathering-darknessLicense code: GPUSBRAICVTQNWLE

Marly Ramone's Mad, Mad House of the Dead Podcast, Season 3, Episode 22:Episode 2 of 2 with special guest Popeye from Couch Potato Massacre! Listen to CPM at:https://open.spotify.com/artist/3ck3FAY0nNNnpvsD3IPPoQ?si=dhkZ5WN3SM6_BHavZ_OO-g"Be Good" mixed media on cardstock; completed 26Jan25, 11x14 (episode 2 cover variant)Grab Some Merch: https://marly-ramones-mad-mad-house-o.myspreadshop.com/Follow Me on Social Media:Instagram: https://www.instagram.com/mrmmhod?igsh=cmgwNj3JicXczbXoz...Facebook: https://www.facebook.com/profile.php?id=100091106425323...https://uppbeat.io/t/subsonic-voodoo/grinding-the-zombiesLicense code: RYK3DUV3NUI7QRRQhttps://uppbeat.io/t/danijel-zambo/tunnelLicense code: KQ4J7SJBAQQBSQNOhttps://uppbeat.io/t/adi-goldstein/blank-lightLicense code: U3DD1Q110YON7RTZ

Send us a textCPC, CPL, CTR, CPM… confused yet? You're not alone. Most business owners are tired of data nerds throwing around acronyms that don't actually explain if their ads are making money.In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable. No fluff. No buzzwords. Just the truth.Here's what we cover: What impressions actually mean (and when they don't matter) The click-through rate benchmarks that separate good ads from bad ones Cost-per-click: what's normal, what's not, and how competition drives it up Conversion rates—and why anything below 5% is a red flag The cost-per-lead number that tells you instantly if you're making money or burning itIf you've ever felt overwhelmed by marketing reports that sound like Charlie Brown's teacher, this episode is your shortcut to clarity.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram:   / frankandmavenmarketing  TikTok:   / frankandmaven  Twitter:   / frankandmaven  LinkedIn:   / frank-and-maven  Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Is it a database software? An operating system? It's both. Produced by Richard Pick, nicknamed "Dick", (Yes, I know) Pick OS is older than SQL, UNIX, or CP/M. I have never seen anything like it, and the people who use it tend to love it to death. In today's video, we explore a unique database software plus operating system.

In de FC Afkicken Daily van vrijdag 22 augustus bespreken Bart Obbink, Alex Mazereeuw en Mounir Boualin het laatste voetbalnieuws! Met onder meer Utrecht en AZ die hele goede zaken doen in Oost-Europa, het aankomende Eredivisieweekend en wat transfertjes en wat lekkere potjes in het buitenland!(00:00) Intro FCA Talk(03:19) AZ in Sofia(04:15) Parrott mooi resultaat(07:18) Zege Utrecht in noodweer(14:02) Coach Cluj stapt op na vernedering(15:00) Coach van het jaar(17:35) PSV met Wanner tegen Groningen?(23:35) Krijgt Ajax het moeilijk tegen Heracles?(27:30) Noord-Hollandse Derby(32:40) Arsenal kaapt Eze weg voor de neus van SpursStart je school jaar goed met BOL!https://www.bol.com/nl/nl/sf/studenten-checklist/?Referrer=ADVNLOLA000PODCASTMARCNONSKIPSTUDENTENAUD&utm_source=PODCAST&utm_medium=CPM&utm_campaign=STUDENTEN_PODCASTS&utm_term=FCAFKICKEN&utm_content=audioMeespelen met Coach van het Jaar?https://www.coachvanhetjaar.nl/subleagues/33921/FC_AFKICKENMis niks met ESPN compleet!https://campagne.espn.nl/abonneren Zie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

Is it a database software? An operating system? It's both. Produced by Richard Pick, nicknamed "Dick", (Yes, I know) Pick OS is older than SQL, UNIX, or CP/M. I have never seen anything like it, and the people who use it tend to love it to death. In today's video, we explore a unique database software plus operating system.

What if you could combine the strengths of CPM with the power of Takt without falling into the traps that derail most projects? In this episode, Jason breaks down exactly how to align Takt and CPM so they work together, not against each other. You'll learn: Why Takt should always come first as your production plan. How to set up the deliverable and update cycles the right way. What superintendents, trade partners, and owners should actually see. The correct way to handle delays and keep projects legally covered without panic, overtime, or waste. This is the roadmap for builders who want structure, flow, and clarity in their schedules. If you've ever wondered how to use CPM without letting it run your project, this episode will change the way you plan.    Don't just schedule build with flow. Listen now.   If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Siloed data is one of the biggest challenges facing today's finance leaders. When finance, operations, and planning teams work in disconnected systems, decisions are delayed, forecasts are distorted, and strategy is put at risk. In this episode of the CPM Customer Success, we unpack the hidden costs of silos and explore how OneStream's unified platform breaks down these barriers. We'll cover: The top five pain points finance leaders face with siloed data How OneStream integrates with 150+ systems for real-time insight Why guided workflows, drill-back capabilities, and clean data are game changers Customer examples of faster forecasting, streamlined reporting, and institution-wide visibility A practical playbook for leaders ready to start tearing down silos

Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases. If your ads aren't following your ideal clients from Candy Crush to connected TV, it's time to change that. In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget. From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork. Learn: The six programmatic formats every PI firm should test Why “one pixel to rule them all” is your retargeting superpower How to combine OTT, display, audio, and native for maximum recall Creative tips that beat “wallpaper” ads every time Budget ranges, CPM benchmarks, and when to go premium vs. remnant PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

In this episode, Augie Johnston and Grant Ball discuss the realities of making money on YouTube, exploring various monetization strategies beyond AdSense, such as sponsorships and affiliate marketing. They delve into the importance of understanding CPM (cost per thousand impressions) and how it varies by niche. The conversation highlights the risks associated with relying solely on YouTube for income and emphasizes the need for a solid plan and additional revenue streams. They also address common mistakes creators make and provide insights on what it takes to transition to full-time content creation.TakeawaysSome YouTubers earn more than doctors in a month.Not all YouTubers can quit their jobs with 100k subscribers.AdSense is often less than 50% of income.Sponsorships can significantly boost revenue.Affiliate marketing offers passive income opportunities.CPM varies greatly by niche and content type.YouTube may not make you rich; patience is key.Building an email list is essential for monetization.Relying solely on ad revenue is risky.Having a solid plan is crucial for success.

Dr. Tom Curran interviews Fr. Wade Menezes, CPM, Host of EWTN's Open Line Tuesday, about the Marian call within the “masculine genius” of men to lead, provide and protect. Later in the program, Tom continues to answer 10 questions for married couples: How has marriage influenced family dynamics? What advice do you give to newlyweds? Join Fr. Wade Menezes at the upcoming Inland Northwest Catholic Men's Retreat

Dynamic Allocations in OneStream: From Pain Points to Strategic Advantage In this episode of the CPM Customer Success Podcast, host Andy Smetana dives into the power of dynamic allocations in OneStream — and how they can transform accuracy, efficiency, and transparency in resource planning. Discover how to move beyond fragile, error-prone spreadsheets to a fully integrated, real-time allocation process based on true business drivers. You'll hear about a top U.S. insurance broker that slashed its month-end allocation process from days to minutes while building trust across the organization. Andy unpacks common allocation challenges, the benefits of OneStream's dynamic allocation capabilities, and practical tips to kickstart your own transformation!

Disclaimer: This is a sponsored podcast. Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Passive Income & Real Estate Investing are the keys to building lasting financial freedom, and in this episode, Wayne Courreges III, CPM, founder of CREI Partners, shares exactly how he helps professionals create wealth, protect assets, and generate predictable cash flow through proven strategies in multifamily investing.If you're a high-net-worth investor, doctor, lawyer, engineer, or entrepreneur searching for ways to grow generational wealth, reduce taxes through tax-advantaged investing, and secure your financial future with commercial real estate, you'll find direct answers here. Wayne explains how he structures deals for cash flow properties and equity upside, manages risk with fixed-rate debt, and strategically targets Texas Triangle investments for long-term stability and growth.Through real-world examples from his 20+ year career in multifamily, storage investing, and hotel development, Wayne reveals how to:Identify opportunities that align with your investment goals and risk profileUse tax-advantaged strategies like cost segregation and depreciation to maximize returnsUnderstand the difference between cash flow-focused investing and growth-focused developmentNavigate interest rate cycles without getting caught in the noise of short-term market movesLeverage a lead sponsor's expertise for efficient, hands-on asset managementThis isn't theory—Wayne's portfolio includes everything from stabilized multifamily properties to high-upside development projects in rapidly growing Texas markets. By the end of this episode, you'll have the insight, wisdom, and practical tools to take your next step toward building generational wealth and achieving your passive income goals.0:00 Intro & Wayne's background1:00 CREI Partners investment strategy3:00 Who Wayne works with & client goals6:00 Why multifamily beats shiny object trends8:00 Interest rates, Fed policy & market outlook11:00 Portfolio wins & lessons learned15:00 Why Wayne chose Bryan, Texas16:00 Upcoming developments & growth plans17:00 Investment terms & minimums18:00 How to connect & free passive investing courseTo connect with Wayne, visit: http://www.creipartners.com/#PassiveIncome #RealEstateInvesting #WayneCourreges #CREIPartners #MultifamilyInvesting #TexasRealEstate #AccreditedInvestor #GenerationalWealth #CommercialRealEstate #TaxAdvantagedInvesting #CashFlowInvesting #EquityUpside #HighNetWorthInvestor #TexasTriangle #FixedRateDebt #StorageInvesting #HotelDevelopment #DoctorInvestorTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdClick here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

In this episode of CPM Customer Success, host Andy Smetana welcomes back Dave Collins, Director of Strategic Alliances at OneStream Software, to tackle a question every finance leader is asking:

First, we discuss National Couscous Day (not to be confused with National Quinoa Day...). Please read that out loud a few times so that you can join in our fun and delight in saying the word "couscous"!Then, Rafael Del Castillo joins the More Math for More People podcast to share his fascinating journey from CPM math teacher to CPM Educational Program's Executive Director. His story reveals how a classroom transformation sparked an entire leadership philosophy.After moving from Miami to Seattle and switching from high school to middle school teaching, Rafael discovered his traditional methods weren't working. Through CPM, he found a revolutionary approach that transformed not just his classroom but his entire concept of leadership. "When you deploy a CPM pedagogy, you really share your power as a teacher," Rafael explains, describing how this collaborative model led him to adopt servant leadership principles that have guided his career.The parallels between effective classrooms and effective organizations are striking. Just as CPM teachers distribute authority and facilitate rather than dictate, Rafael applies these same principles in leading. His approach focuses on "listening to learn, not listening to respond" – developing the talents of everyone around him while maintaining a strategic vision.Today's educational landscape demands urgent evolution. The merging of curriculum development organizations with educational technology groups signals a fundamental shift in how we approach teaching and learning. While students may be comfortable using technology, Rafael cautions they remain "digital naives" who need guidance on responsible use. As education and technology continue their rapid integration, CPM's collaborative principles become increasingly relevant.Rafael's journey demonstrates how pedagogical philosophies can transform leadership across various contexts. His story reminds us that whether in classrooms or boardrooms, the most effective leaders are those who empower others while maintaining a clear strategic vision. Listen now to discover how these principles might transform your own approach to leadership and learning.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

In this powerhouse episode, Jason Schroeder is joined by Lean legend Hal Macomber, who shares jaw-dropping insights from decades of experience revolutionizing how we build. From set-based design to macro-level takt planning, Hal breaks down why takt construction isn't just a theory - it's the only way forward. What you'll learn in this episode: Why execution at the work face matters more than perfect planning. How to design with constraints as a strength, not a limitation. Why early trade partner selection and training changes everything. The truth about CPM vs. Takt and why one aligns with production science, and the other doesn't. What Hal learned delivering a 3,500-person, $multi-million project in 28 months. Packed with analogies (think: sailing from Boston to Maine) and practical frameworks, this episode will challenge everything you thought you knew about planning and building projects, especially if you care about flow, certainty, and remarkable results.

Marketing can't force people to buy what they don't need. According to Dale Harrison, 65-90% of market share within a category is determined by brand recall at purchase.This week, Elena and Rob are joined by Dale Harrison, former experimental physicist turned marketing effectiveness expert. Dale breaks down the NBD-Dirichlet model that governs consumer behavior, explains why most growth stories have nothing to do with brilliant marketing, and reveals why reach (not targeting) drives market share. Plus, learn about the mathematical reality behind brand loyalty and why your job as a marketer is to make subtle nudges, not force outcomes.Topics covered: [04:00] Marketing as hacking brains, not forcing behavior [13:00] The NBD-Dirichlet model explained through consumer purchase patterns [22:00] Why brand loyalty is actually polyamorous repertoire buying [26:00] Two ways brands grow: organic category growth vs. market share theft [38:00] Effective CPM vs. total CPM and the targeting efficiency trap [42:00] Share of voice correlation to market share success  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2024 LinkedIn Article: https://www.linkedin.com/pulse/how-marketing-creates-revenue-dale-w-harrison-84v7c/Dale Harrison's LinkedIn: https://www.linkedin.com/in/dalewharrison/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Disciple-Making Movements, or DMM, is a missions strategy that has been employed by missionaries across the world. Sometimes controversial, the missions model sought to help people come to Christ, even in countries where persecution was rife.DMM followed an earlier, related strategy called Church-Planting Movements, or CPM. David Garrison helped pioneer CPM in the late 1990s and the missions strategy has morphed since then.But what is DMM? How did it evolve from CPM? Whatdo pastors and Christians need to know about the missional framework now that DMM is cropping up not just overseas, but in congregations across the West?“Sean,” a pastor, former missionary, and former parachurch leader, joins the Christian Emergency Podcast to sketch out what DMM represents as well as its implications. Drawing from his extensive experience overseas, Sean offers rare insights into a topic many believers have neverheard of before. With their eyes wide open, biblical Christians can make informed decisions on the type of churches, and they type of missions, they wish to advance.If you find this episode helpful, please give us a positive rating and review wherever you listen to your favorite podcasts. Also share this episode with a friend so they too can be blessed by these insights.To learn more about resources mentioned in this episode, see the following.Christian Emergency Alliance (Website)Christian Emergency Alliance (Twitter / X):@ChristianEmerg1Christian Emergency Alliance (Facebook):@ChristianEmergencyThe Christian Emergency Podcast is aproduction of the Christian Emergency Alliance.Soli Deo Gloria

What's it really like to ride in a self-driving semi-truck? We go beyond the press releases for an exclusive, in-cab look at Bot Auto's autonomous truck navigating the real-world challenges of Houston, from complex overpasses to busy traffic. Join Thomas Wasson for this special episode of Track Tech Live as he rides along to see the technology in action. The conversation covers more than just the impressive driving; we cover the business philosophy that could define the future of autonomous freight. Discover why Bot Auto's "trucking first" approach, relentless focus on cost-per-mile (CPM), and lean operational strategy set it apart. A huge thank you to the entire team for the access and the insightful conversation! ⁠Follow the Truck Tech Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Stop Losing Quietly: Why Construction Needs a Massive Mindset Shift This isn't just another podcast this is a wake-up call for the construction industry. In this episode, Jason Schroeder tackles three brutally honest truths: Loyalty ≠ Career Growth: Why being “loyal” to a company isn't as noble as you think. The Super's Way is NOT the Right Way: Why letting people “do it their way” is killing progress and systems. CPM Isn't Strategy: If you're clinging to P6 and CPM as a shield, you might already be losing the war, just a little slower. Jason dives into what truly matters when choosing a company, why human behavior not systems is the biggest bottleneck in construction, and why we must stop defending broken processes. Whether you're a field engineer, a PM, or a company leader, this episode will challenge your thinking and push you to ask: Are we building to win or just trying to lose less? Listen now. Shift your mindset. Build better.   If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

If your team is drowning in complexity and still losing clarity, this episode is your wake-up call. We've been trained to worship detail but is more always better? Jason Schroeder unpacks why obsessing over every task, schedule, or CPM activity might actually be slowing your project down… and what real builders do instead. In this bold and practical episode, you'll learn: Why macro-level strategic planning is not optional. How “comfort in detail” kills innovation, overwhelms teams, and delays success. The art form of building trust in zoning, flow, and phase planning. How to break the addiction to premature over-planning and think like a master builder. From boat trips to AI breakthroughs to brutally honest field lessons, Jason takes you behind the scenes on a journey that will challenge your approach to planning and performance. If you're ready to think deeper, lead smarter, and build with clarity, hit play now.