Podcasts about CPM

This show has been flagged as Clean by the host. -------------------- 01 Introduction This is the fourth episode in an 8 part series. 02 In the previous episode we looked at the Allen Bradley PLC2, one of the very early successful Programmable Logic Controllers. In this episode we will look at another early PLC, the Siemens S5 series, and use it as an example of both how PLCs became more sophisticated, as well as an example of a different approach to the overall software architecture. Again, I will only touch on this topic lightly, this is not a course on how to program PLCs. However, I will give you enough technical detail to give you are rough idea of what they were like. -------------------- 03 S5 Historical Background Siemens are the largest PLC vendor on a global basis, and have been since the early days. Their first PLC was the S3, released in 1975, two years before Allen Bradley released the PLC2. There seems to be almost no information available on the S3, so I can't say much about it. In 1978 or 1979, sources are unclear about the exact date, Siemens released the S5 series. This was a huge step forward in capability and was the foundation of their PLC product line until replaced by the S7 series in the mid 1990s. In this episode I will focus on the U series, which were an upgrade to the original S5. -------------------- 04 A Complete Family of PLCs Fully developed, the Siemens S5 series was a complete family of products covering the entire size spectrum from smallest to largest. Siemens covered the entire industrial control market, and there was almost nothing they didn't have somewhere in their catalogue. You could spend an entire career using nothing but Siemens products for everything. 05 At the lowest end were the S5-100 series, consisting of the S5-100, 102, 103, 90, and 95. These covered everything from the small "shoebox" all in one form factor to ones which overlapped the mid range in terms of capability except for their compact I/O cards which were smaller and slower than the full size models. The S5-115 formed the mid range, coming in a "full size" form factor in terms of packaging and rack size. The S5-135 and S5-155 extended the S5-115 in terms of speed and memory. 06 In this episode I will focus on the lower end S5-100 series for the sake of simplicity, and will not make any reference to any additional capabilities of the larger models. It will be much too time consuming and confusing to try to cover everything, and there wouldn't be much point to it. -------------------- 07 Data Memory Types If you recall the previous episode, the Allen Bradley PLC2 had a data table, or memory system, that was a single linear range of memory with all I/O and internal capabilities mapped into fixed numerical addresses. Allen Bradley were to abandon this approach in their later PLC5 series introduced in the mid to late 1980s, but we won't cover that here. The Siemens S5 series however took the approach of having different types of memory addresses for different purposes. I will describe those for the S5-100 series now. 08 Input and Output Addresses The standard I/O modules for these compact PLCs had 8 inputs or 8 outputs per I/O module. These module plugged into a flat bus (as opposed to an enclosed rack) with slots numbered from 0 through 31 in decimal. Each of these slots had an associated byte number, and each I/O point on the individual modules had a bit number. 09 Input and output addresses had the following format. Letter , number, decimal point, number. The letter was either I or Q. I indicated inputs. Q indicated outputs. The first number was the byte number, which corresponded to the physical I/O module slot. The second number was the bit number within the byte, starting from zero. 10 So "I2.3" indicated an input module located in the third slot (numbered from zero) and addressed the fourth input (numbered from zero) on that module. Outputs worked the same way. For example "Q 5.1" 11 Analogue modules could be located slots 0 through 7. Analogue if you recall, refers to voltages which have varying levels rather than just on or off, and can represent things like temperature. Each analogue module was assigned 8 bytes per slot, starting at address 64 and going up to 127. In practice many of these so called "analogue" modules had nothing to do with actual analogue voltages, but rather any advanced module which needed more address space was used here. Even later high density digital I/O used these addresses. 12 Each of these addresses could be addressed as bytes or words. In this case input bytes were indicated by an "IB" prefix, and input words were indicated by a "IW" prefix. Output bytes used a "QB" prefix and output words used a "QW" prefix. 13 Flags Flags are individual bits of internal memory that are used for storing intermediate logic values. These began with an "F" prefix. An S5-103 had a total of 2048, numbered from F0.0 to F255.7. 14 Counters Counters started with a "C" prefix. An S5-103 had 128 of these numbered from C0 to C127. 15 Timers Timers started with a "T" prefix. An S5-103 had 128 of these numbered from T0 to T127. 16 Data Blocks Programs needing to deal with byte and word memory could create what were known as "Data Blocks". These were blocks of PLC memory that could be created as the discretion of the programmer. An S5-103 could have a maximum of 254 data blocks numbered from DB2 to DB255. Two additional data blocks were reserved for the PLC's internal operations. Data blocks could contain up to 255 16 bit words. 17 However, the actual number and size of data blocks would in practice be limited by available memory. Even 20 kilo bytes was considered to be a large memory, and this had to be shared with the program. A data block would be "called" to make it the current data block. Then individual words would be addressed with the "DW" prefix. For example "DW5". -------------------- 18 Program Blocks If you recall with the PLC2, there was a "main" program and a series of optional numbered subroutines. In the S5, programs were split into "blocks". These were Organization Blocks Program Blocks Function Blocks Sequence Blocks An S5-103 could have up to 256 of each of these blocks. 19 Organization Blocks When the PLC started up, it would look for Organization Block 1 and begin execution there. You could consider this to be the equivalent of the "main" function in a C program. Organization blocks had an OB prefix. For example OB1. With a very simple program in a very small S5 PLC, all of the program logic could be simply put in OB1. However, with larger programs , it was convention to put the logic in subroutines and simply have OB1 call each subroutine. 20 Program Blocks These had a PB prefix. For example PB10. Normal ladder logic style programming would go in these. It was convention to split up a program into pieces and put piece in its own program block. Normal practice was to have a program block correspond to a particular part of the machine. 21 Function Blocks These had an FB prefix. For example FB64. Function blocks differed from program blocks in that they could take parameters. This allowed you to write an FB that performed some sort of complex data transforms and re-use it by calling it with different parameters. Some instructions could only be used in FBs, not in other types of blocks. There were also built in FBs in some CPU models which performed certain operations such as converting BCD (or Binary Coded Decimal) to normal integer. 22 Sequence Blocks These has an SB prefix. For example, SB25. These were like PBs, but were intended for controlling sequences of operations where each SB performed as single step of the sequence and multiple blocks were used for a sequence. -------------------- 23 Programming Languages The S5 series offered four different programming languages. These were Ladder (abbreviated as LAD) Statement List (abbreviated as STL) Control System Flowchart (abbreviated as SCF) GRAPH 5 24 You should be familiar with ladder if you listened to previous episodes. Briefly however, it is a graphical programming language which followed the appearance of electrical ladder wiring diagrams which were familiar to engineers, technicians and electricians working with manufacturing equipment. 25 Statement List is a text based programming language which resembles an assembly language for an abstract processor architecture. Boolean logic results were calculated and saved on a stack, while integer values were operated on directly from memory or in two accumulators, ACCU1 and ACCU 2. 26 Control System Flowchart is a graphical language that takes the form of rectangular blocks with one or more inputs and an output. These blocks are laid out on a screen and then wired together rather like logic gates in a electronic schematic. 27 GRAPH 5 is Siemens' implementation of the GRAFCET (Graphe Fonctionnel de Commande Étapes Transitions) IEC 60848 flow chart standard. The IEC are the International Electrotechnical Commission, an international standards organization. 28 I will focus on Ladder and Statement List, as these were by far the most commonly used and we have limited time to discuss the S5. -------------------- 29 Statement List As mentioned above, Statement List can be thought of as the assembly language for an abstract CPU architecture. The firmware in the S5 PLC will run the instructions in an interpreter. 30 The RLO Boolean or bit oriented instructions operate on a logic stack known as the RLO, or Result of Logic Operation. Boolean operations typically take one operand. When a boolean operation is executed, if the RLO is empty it simply loads the operand onto the RLO. If the RLO is not empty, then the instruction is executed using the operand and the RLO, and the result replaces the value on the top of the RLO stack. Some boolean instructions do not take an operand, but rather work on the two topmost values on the RLO. If you are familiar with languages such as FORTH, this should sound very familiar. 31 The Accumulators Word oriented instructions work on two accumulators, ACCU 1 and ACCU 2. A load instruction will load a word or byte value from a memory location or a constant into ACCU 1. The value that was in ACCU 1 then gets shifted into ACCU 2. A transfer instruction will write the value in ACCU 1 to memory. The remaining word oriented instructions will operate on the values in ACCU 1 and ACCU 2, and place their result in ACCU 1, overwriting the existing contents. So for example, an add instruction will add the value in ACCU 2 to the value in ACCU 1, leaving the sum in ACCU 1. 32 Ladder As mentioned above, ladder is a graphical programming language which has the appearance of an electrical control ladder diagram as used with actual relays. The is by far the most common programming language used with PLCs. A ladder program however is just another way of presenting statement list. 33 To put it another way, a statement list program can be displayed on a computer screen as either lines of text, or a graphical symbols laid out in a meaningful pattern. All valid ladder programs can be represented as statement list. However, not all valid statement list sequences can be represented as ladder. Statement list is inherently more flexible than ladder, which means that you simply can't always translate both ways fully. 34 None the less, most typical control logic can be represented as ladder, and ladder is the preferred representation as it is quicker to understand at a glance when debugging a software or hardware problem. On the other hand, some statement list instructions have no ladder equivalent, or the algorithm may not lend itself to being represented in ladder. In these cases normal practice is to put the simple control logic in ladder in Program Blocks, and put the non-translatable statement list logic in Function Blocks. 35 Control System Flowchart and GRAPH 5 Like ladder, CSF and GRAPH 5 are actually implemented in statement list, and many of the considerations mentioned above apply to those as well. However, I won't go into any further detail on these here. -------------------- 36 Programming Software and Hardware There were two ways of entering a program into an S5 PLC. One way was the hand held programming terminal. The other was via the STEP 5 programming software. 37 Hand Held Terminal Like many if not most PLC vendors, Siemens sold a hand held programming terminal. There were a series of these, an example being the PG 605. This was a box like a large calculator which had buttons and a small display. The buttons corresponded to various instructions and a numeric keypad, and the display would show the current instruction being entered. To use it you would plug a cable attached to the hand held terminal into the programming port on the front of the PLC CPU module. You could then enter or view the program, one instruction at a time. 38 STEP 5 Programming Software The other way of programming was to use software running on a PC. Siemens called their software STEP 5. This was an integrated editing and debugging program. Originally it ran on CP/M. 39 Siemens sold their own portable PCs with the software preloaded, and with additional built in hardware features such as an EPROM burner. These computers were also known as "PGs". STEP 5 was later ported to MS-DOS by running it on a CP/M emulator which people would use to run it on an off the shelf PC such as a laptop. Later still a native MS-DOS port was produced. 40 This had modes for Statement List. Ladder, and Control System Flowchart. GRAPH 5 was a separate program. You could toggle between STL, LAD, and CSF modes, and if the software could translate what was there form one mode to another, it would. 41 The PC would be connected to the PLC by a cable which had an interface box in the middle. This could be used to download a program to the PLC, upload a program to take a backup, modify a running program, or debug a running program. -------------------- 42 Instructions I won't list all the instructions, as that would take too long. I will instead give a brief overview of them. I will deliberately skip over obscure instructions that would take too long to explain. 43 Basic Operations Boolean Operations There is a full set of boolean operations including and, and not, or, or not, set, reset, and assign. The assign operation would assign the RLO value to the address of the specified operand. 44 Load and Transfer The Load instruction would load the value of a memory address word or byte or a constant into accumulator 1. There are about 2 dozen variations on the load instruction. The transfer operation would write a word or byte from accumulator 1 into memory. There are about a dozen variations of the transfer operation. 45 Timers and Counters There are 5 different types of timers. Timers take the value in accumulator 1 as their preset when started. There are up counters and down counters, which count up and down respectively. Again, these take the value in accumulator 1 as the preset. 46 Arithmetic Operations The only native arithmetic operations in the S5-100U series are addition and subtraction. These add or subtract the values in accumulator 1 and 2. Another set of add instructions allows adding a constant. However, the 103 and 95 CPUs offered integer multiple and divide as integrated function blocks, FB242 and FB243. You would call these function blocks with the desired parameters and they would return their results in other parameters. 47 Comparison Operations There are a complete set of integer comparison operations which operate on the values in the two accumulators. These include greater than, greater than or equal to, etc. The boolean result is saved on the RLO. 48 Block Call and Return There is a complete set of unconditional and conditional call operations to call all of the various types of blocks. There are also unconditional and conditional return operations. Calling a data block makes it the current data block, for load and transfer operations on data words 49 NOP or No Op As implied these instructions have no result. 50 Stop This stops the program executing 51 Binary Word Operations These operate on words in the accumulators. These include AND, OR, XOR, Shift Left, and Shift Right. 52 Bit Operations These test, set, or reset individual bits in data words or in timers and counters. 53 Conversion Instructions There are instructions to perform one's complement or two's complement of the value in accumulator 1. 54 Jump Operations There are unconditional and conditional operations to jump forward or back to a label. This is equivalent to a GOTO operation. 55 Indirect Addressing or "DO" operations These instructions allow jumping to a block or selecting a data word or flag word according to a number stored in another address. Essentially, these instructions are like pointers. 56 Miscellaneous There are also various other instructions that do things like copy blocks of words, or swap the contents of the accumulators, 57 Other Instructions There are still more instructions which I have skipped over as it would take too much time to explain them. 58 Instruction Summary As you can see the S5 PLC offers a very comprehensive set of operations which go well beyond what most people would think of as what a PLC does. This is a very powerful instruction set. 59 On the one hand this is a good thing, as you can do nearly anything. On the other hand, this is a bad thing, as some people take this as license to do nearly anything. In the hands of the wrong person, this results in a complex mass of spaghetti code that not even the person who wrote it can figure out later. 60 This goes against the philosophy of PLC programming, which is to make things as simple and obvious as possible. With a PLC program, perfection is achieved not when it has as many advanced features as possible, but rather when it is not possible to make it any simpler. 61 While Siemens gave the programmer a range of powerful low level instructions from which he could construct nearly anything, many other vendors took a different approach. They instead studied what was needed in major market segments and provided the programmer with instructions that operated at a higher level of abstraction, allowing programs to be written in less time and with fewer instructions. -------------------- 62 Execution Speed Execution speed of instructions varied depending on the PLC CPU model. Here are some typical values for the low end S5-100 series CPUs. 63 A boolean AND instruction executed in 70 microseconds on a S5-100U, or in 4 microseconds on an S5-102U, or in 1.6 microseconds on an S5-103U. 64 Adding two words in the accumulators executed in 55 microseconds on a S5-100U, or in 23 microseconds on an S5-102U, or in 1.6 microseconds on an S5-103U. 65 The S5-103U had a custom logic coprocessor chip, known as the M5. Instructions that were executed on the M5 coprocessor tended to take a uniform 1.6 microseconds. However, complex instructions that were not executed on the M5 coprocessor were often slower than on CPUs that didn't have a coprocessor, such as the 100 or 102. I suspect this is due to some sort of overhead relating to coordination of the two processors. 66 However, most instructions in a normal program are boolean logic, so very fast boolean execution time is what matters. Since every instruction is executed every scan cycle, large programs require faster instruction execution in order to keep up with demand. -------------------- 67 The S7 Series Replaces the S5 In the mid 1990s, Siemens began introducing the S7 series which would ultimately replace the S5, although that took a number of years to happen. 68 The hardware was all new, but from a programmer's perspective, the S7 was an evolution of the S5. Some statement list instructions were dropped and others were added. Most of the basic concepts however remained the same. Porting an S5 program to an S7 was a complete re-write, but it was a fairly straightforward one. 69 The exception to this was the S7-200 series, which came into Siemens from the outside as part of their take over of of the PLC division of Texas Instruments. The S7-200 was an American knock off of a Japanese PLC and sold as a German product. It was none the less an excellent PLC and sold in very large numbers. The S7-200 was eventually replaced by something that was compatible with the rest of the S7 line 70 The S7 series has gone through a number of hardware revisions and remains Siemens' main PLC line today. It can via the S5 trace its lineage back to the 1970s and the early days of PLCs. -------------------- 71 Other Developments Japanese PLC Vendors I haven't covered any Japanese PLC vendors in the same way that I covered the PLC2 or S5. I had planned on doing another episode on one but I don't think it would really add much to what we have already discussed. However, PLCs from Japan are among the top sellers world wide and are generally very highly regarded. 72 Pace of Innovation In terms of general history across the industry, in the early days of PLCs evolution was fairly rapid. Later on, innovation slowed down as compatibility with the existing install base became a bigger factor. Technology has become fairly static, but that isn't necessarily a bad thing from a business perspective. I will return to this subject later however. -------------------- 73 Conclusion In this episode we covered the Siemens S5 series of PLCs. We covered the history of the S5, it memory and addressing, the different types of subroutines, programming languages, the instructions, and how it was succeeded by the S7 series. 74 We saw how PLCs had rapidly evolved from their very early relay-replacement origins to become powerful programmable devices. In the next episode we will look at I/O modules and how they allow a PLC CPU to interface to hardware and control machines. 75 This has been the fourth episode in an 8 part series. -------------------- Provide feedback on this episode.

Kurt spent a day at Beanstalk, an invite-only ecommerce conference at Industry City in Brooklyn, recording 15-minute conversations under a tent. Seven made it to tape. Every guest is on Shopify. Not one led with paid ads.The lineup: Matt Butcher of Adam's Polishes on why he comes. Jay Wright, who spends about a billion dollars a year on Meta, on why your media buying is "completely cooked." Maria Lopez-May, VP Marketing at Nugget, on life after the pandemic lottery. Vivek Kumar, CEO of Articore (Redbubble and TeePublic), on their new Shopify integration and a $20 million turnaround. NJ Falk of APL on $400 sneakers and the thing she noticed about Sidekick. Robbie Bent of Othership on building $15 million bathhouses and marketing through the local dentist. Ali Weiss, former CMO of Glossier, on launching NoBiggie and choosing not to turn on paid.Paul was not there. He asks what you would ask.What you'll learn:Why a curated conference beats a big one: "everyone I bump into here is worth chatting with"Jay Wright: Meta is an auction, someone is winning at that CPM, and it is not the person buying like it's 2022The biggest mistake Jay sees: founders abdicating growth to a $1,000-a-month retainerHow to label your ad creative so your own account tells you what to make nextMaria Lopez-May of Nugget: right product, right time, then the dupes, then Amazon and CTVArticore's first profit since listing and a Shopify integration that launched ten days before the interviewWhy print-on-demand sellers should not put "the kitchen sink" on their storeAPL: Magento to Shopify Plus in a week, then a flagship store opened four months before lockdownThe Sidekick detail NJ Falk noticed and Kurt never didOthership: a horse trough in a backyard, 90 people screaming in a dark sauna, and why brick and mortar takes two decadesWhy local influencers (the trainer, the stylist, the bartender) beat wide-reach channels for a neighborhood businessAli Weiss on unlearning beauty margins, "playing on hard mode" with two buyers, and why getting on a Target shelf is the easy partNoBiggie Neighbors: free product for your kid's birthday party as the whole acquisition strategyThe hard decision to not turn on paid until repeat purchase shows up across channelsHosts: Kurt Elster and Paul Reda, co-owners of Ethercycle, a Shopify-exclusive agency.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBeanstalk: https://www.beanstalkevents.comAdam's Polishes: https://adamspolishes.comEcommerce Equation: https://ecommerceequation.comJay Wright on Instagram: https://www.instagram.com/jaywrightofficial/Nugget: https://nuggetcomfort.comArticore Group: https://articore.comDashery: https://www.dashery.comAPL: https://athleticpropulsionlabs.comOthership: https://othership.usNoBiggie: https://nobiggieplease.comWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Text me!In this episode, I'm breaking down why you should not relay solely on AI to create content. Why? Because it's generic and you will come across as a bot to your customers and potential customers. People want to know who the human that they are hiring is and how they can help them solve their problem. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Coffee is optional, curiosity is not. We start with a quick National Coffee Day riff, then move into a practical, teacher driven conversation with Lisa Amick, Director of Teacher Research and Teacher Educator Engagement at CPM, about the Teacher Research Community (TRC) and why practitioner research can be one of the most useful forms of professional learning for math educators.We talk about how TRC works and who it's for. Lisa highlights findings from TRC 12.0, including student driven consolidation routines, clearer definitions of joy in math learning, and concrete ways to improve outside of class learning and homework completion with small moves like problem previews and student led symposiums.We also dig into bigger system questions like pathways to calculus, plus classroom strategies that move students from participation to ownership. Finally, we look at artificial intelligence in education.You can find more details about the TRC program at cpm.org/trc.Subscribe, share this with a colleague, and leave a review so more teachers can find the show.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Dozens of potential trademark violations stand in the way of a retro racer's comeback! Naturally we lead with that news. After a quarter-century the secrets of the PlayStation 2's security chip are now open for inspection, and there's exciting news for enthusiasts of niche platforms including Sony's high-resolution SMC-70 CP/M machine, Amiga Unix, and the Spectravideo 318 in the latest episode of This Week in Retro! Visit https://www.addict.media/ for your copy of Pixel Addict magazine. 00:00 - Show Opening 02:23 - Trademarks Trash Tracks Story Link: https://www.timeextension.com/news/2026/09/microprose-turns-to-fans-to-rename-geoff-crammond-racing-4s-grid-following-steam-reissues-licensing-woes 17:20 - PlayStation 2 Finally Cracked Story Link: https://www.tomshardware.com/video-games/playstation/26-year-old-sony-ps2-security-chip-broken-wide-open-after-four-years-of-effort-reverse-engineering-enthusiast-successfully-unlocks-cxp102064-mechacon-chip 32:37 - Housekeeping - News links found below 37:32 - Some Less-Loved Computers Story Link: https://www.youtube.com/watch?v=cT2-7KkPkBc Computer Forum magazine: https://spectravideo.org/viewtopic.php?t=38 Amiga UX: https://amigaux.org 55:12 - Community Question of the Week

What are Meta partnership ads, and how should a DTC brand test them before Q4? They run through a creator's handle with your brand tagged, so Meta combines both accounts' engagement signals, and Pilothouse typically sees lower CPMs on them than on ads from the brand handle alone.Jacob Geary runs Meta accounts at Pilothouse and joins Eric Dyck on All Killer No Filler to lay out how partnership ads work in practice. On the larger accounts his team runs, 30 to 50% of the ads now go out as partnership ads, and most of the creators behind them are micro-creators. You walk away with a test plan for a brand spending $50K to $100K a month on Meta: the budget, the number of creators, the formats to brief, and the metrics that decide what scales.Get the DTC Newsletter: https://directtoconsumer.coWHAT YOU WILL SOLVEYour customers have seen your brand ads so often they scroll past them. The same message from a creator's handle, with your brand tagged, gives them a fresh face and tends to deliver at a lower CPM.You don't know where to find creators. The Partnership Ads Hub inside Meta suggests creators in your vertical, surfaces people already posting about you, and hands you the ad code once both sides approve.You don't know what to brief. Jacob's starting formats are "why I switched" problem and solution videos, holiday gift guides, and raw unboxings shot on a phone.You don't know what to pay. Jacob's range is $100 to $300 per creator for a few videos and 60 days of usage, and some creators will take the exposure from your ad spend without a fee.You assume you need big names. Micro-creators make up 80 to 90% of what Pilothouse runs, with performance Jacob describes as very similar and a faster testing cadence.Your Q4 creator ads die the day the sale ends. Brief creators three to four weeks ahead and have them mention the sale in general terms instead of reading out a discount and a date.You don't know how big the first test should be. At $100K a month on Meta, Jacob puts 10% toward three to five creators with one or two videos each, then builds toward 20% by month three.You're not sure how to judge the results. Use the same purchase conversion rate and ROAS benchmarks as any new creative test, with a little more patience in month one.ABOUT JACOBJacob Geary is a Meta media buyer at Pilothouse, the performance marketing team behind DTC, where he runs paid social for ecommerce brands. To talk partnership ads with his team, go to https://pilothouse.co and ask for Jacob.STAY CONNECTEDDTC Newsletter, daily ecommerce marketing and ecommerce growth tactics: https://directtoconsumer.coYouTube: https://youtube.com/@dtcnewsletterLinkedIn: https://linkedin.com/company/directtoconsumer00:49 Intro: Jacob from Pilothouse on Meta partnership ads01:28 What partnership ads are, versus whitelisting and dark posts02:53 The Partnership Ads Hub as a creator discovery network03:53 Why they matter: combined signals and ad blindness05:17 Are partnership ads incremental?06:30 Why partnership ads get cheaper CPMs07:34 Fresh looks, Andromeda and ad sequencing08:59 Formats that work: why I switched, gift guides, unboxings10:30 Gifting angles for each creator's audience11:24 Usage rights and how creators get paid12:10 Deal structures: affiliate, paid per video, or free13:32 Planning creator volume for Q415:40 Briefing sale language that won't expire16:12 What share of Meta ads run as partnership ads17:37 Test budgets for brands just starting out19:38 Micro-creators versus mega-influencers21:17 Post-click: when a dedicated landing page earns the build22:06 Creator communities and leaderboards23:06 Setup steps, and why to get permissions before November25:11 A test plan for a $5M brand spending $50K to $100K a month27:58 The metrics that decide a winner29:43 Close and how to reach Jacob

La grâce de l'Esprit Saint 2026-09-24 (CPM) by Radio Maria France

Connaître l'Esprit Saint dans l'Eglise 2026-09-23 (CPM) by Radio Maria France

Send us Fan MailModern FP&A platforms such as Cube are evolving beyond traditional budgeting, forecasting, and reporting to become a broader foundation for finance operations and enterprise planning. As organizations look to reduce spreadsheet dependency, finance leaders must evaluate more than individual features, considering forecasting agility, collaboration, governance, data architecture, and executive visibility. In this webinar, we explore why FP&A platform selection should be approached as a long-term finance transformation decision rather than a standalone software purchase. We also examine how modern CPM and EPM architectures are reshaping financial planning, modeling, and decision-making across the organization.In this episode, Sam Gupta and Shrestha Dash from ElevatIQ, Andy Pratico from Essential Software Solutions, and Phil Coerper from Ringling Business Solutions conduct an in-depth independent review of a leading FP&A platform Cube.Video: https://www.elevatiq.com/events-and-webinars/cube-fpa-platform-an-independent-in-depth-review/Questions for Panelists?

Text me!It's 2026 and we are all online. So when you tell people about your business or what you do for a living.... guess what? They look you up online. And you want to make sure you have an active business page. Active content for them to view. Your page optimized because you will have less than 3 seconds of their attention. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

In this episode of the DMEXCO Podcast, host Verena Gründel speaks with Dave Dugan, Head of Global Ads Solutions at OpenAI, about building an advertising platform for ChatGPT and launching it across Europe.Dave explains how ChatGPT advertising differs from traditional search and social media. Instead of scrolling or entering a few keywords, users describe their needs, constraints and intentions in detailed conversations. This context enables brands to offer relevant recommendations at moments when people are researching, comparing products or preparing to make a decision.At the heart of OpenAI's approach are three principles: conversational privacy, answer independence, and user choice and control. Dave discusses how organic answers remain separate from clearly labeled advertising, why conversational information is not shared with advertisers and how OpenAI measures user acceptance.The conversation also covers campaign strategy, contextual creative, CPM and CPC models, conversion signals, catalog integrations and the role of ChatGPT in the marketing funnel. Dave reveals why B2B and SaaS have emerged as particularly successful categories and shares a case in which ChatGPT delivered a lower cost per signup than paid search and paid social. Further information: Everything about the ads launch in Europe Advertising in ChatGPT OpenAI for business See Dave Dugan live at DMEXCO 2026:· September 23, 4:10 PM to 4:30 PMCenter Stage, Hall 6„Beyond Attention: Building the Future of Intelligent Advertising“ with Dave Dugan and Ulrich Klenke (Chief Brand Officer, Deutsche Telekom)· September 24, 11:20 AM to 11:40 AMInnovation Stage, Hall 8„Measuring the Next Era of Marketing: A Fireside Chat with OpenAI and AppsFlyer“ with Dave Dugan and Alexia Nakad (General Manager EMEA West, Apps Flyer) No ticket yet? We got you covered: https://dmexco.com/tickets/

Google is testing channel controls in Performance Max: sliders that let you tell PMax how much YouTube, Maps or Display matter to your business.It is the biggest change to PMax since PMax launched — and it is not a tick box. Unlike Demand Gen, where you opt a channel in or out, channel controls give you a slider per channel that adjusts how much the campaign prioritises conversions from that channel. A positive adjustment relaxes the CPA target for that channel. A negative one tightens it.Mike Ryan and Chris Scharmueller work through what that actually does to a live campaign. Google says the campaign still optimises toward your overall target CPA — and also says adjusting the sliders will directly impact performance. Both cannot be true without a trade-off somewhere else. Push YouTube up, and something else has to tighten. The interface gives you no numbers to predict which.They also take on the claim from Jyll Saskin Gales that channel controls prove PMax was a failed experiment. Mike argues PMax has lost its identity as Demand Gen moves down funnel and Shopping gets upgraded with AI Max. Chris argues it is not failure but forced evolution: adoption stalled, the market pushed, Google conceded.Then the bigger question — if the most advanced ad platform in the world had to hand control back, what happens to Advantage+, TikTok, Amazon and every other "Max" built on the same thesis?The upside: skill matters again. Two accounts run by the same AI used to be a coin flip. With levers like these, the better operator can win.

For years, the Perspectives Course has been a go-to training option for Christians eager to learn about cross-cultural missions. Thousands have been blessed by the insight delivered through the course and its training text, Perspectives on the World Christian Movement. Pastors, missions committees, future missionaries and even regular Christians hoping to learn more about God's heart for the peoples have benefitted.And while much of Perspectives is wonderful, you should be cautious about certain teachings embedded in the course. So warned Josh Manley, a pastor serving in the United Arab Emirates. Josh joined the Christian Emergency Podcast in this encore episode to highlight his concerns, particularly with Perspective's favorable treatment of Church Planting Movements.Church Planting Movements, or CPM, sound amazing. But as Josh pointed out, CPM is a specific methodology that, when looked at closely, may have problems. Is CPM more biblical or pragmatic? What do Christians taking the Perspectives Course need to consider? Listen in and learn as Josh unpacks this important issue, which has already made a profound impact on missions and the Church.If you find this material helpful, please share it with your friends and leave us a five-star rating wherever you listen to your podcasts. Also, don't forget to subscribe to the show, so you'll never miss out when new episodes drop.To learn more about resources mentioned in this episode, see the following.Josh Manley (X, formerly Twitter): @JoshPManleyRevival and Revivalism: The Making and Marring of American Evangelicalism, by Iain H. Murray (Book): https://banneroftruth.org/us/store/history-biography/revival-and-revivalism/Radius International: https://www.radiusinternational.org/Capital Hill Baptist Church – Missions Training Course: https://www.capitolhillbaptist.org/resources/core-seminars/series/missions/International Mission Board (IMB) – Missions Training Courses: https://imb.pathwright.com/library/Christian Emergency Alliance: https://www.christianemergency.com/Follow the Christian Emergency Alliance on X (formerly Twitter): @ChristianEmerg1Follow the Christian Emergency Alliance on Facebook: @ChristianEmergencyThe Christian Emergency Podcast is a production of the Christian Emergency Alliance.Soli Deo Gloria

“It's the data. Until you solve the data riddle, you're not going to be as successful with AI as you would want to be.” - Kelley Lynn Kassa

Jésus nous donne l'Esprit de Pentecôte 2026-09-18 (CPM) by Radio Maria France

A major commercial real estate syndication just collapsed, and $30 million worth of investors are going to lose their money. Other syndications are struggling to stay afloat…issuing capital calls and freezing distributions to investors. To understand what's driving this wave of failures, I reached out to Ryan Caldwell CCIM®, CPM®, Co-Founder and CEO of Resolute RDM and an 18-year veteran of commercial real estate investment and development.    What You'll Discover In This Episode  The one question that separates good real estate deals from disasters How underwriting assumptions made years ago affect syndications today Why the best capital-raisers are struggling right now The "pretend and extend" dynamic reshaping distressed commercial RE The two paths the Federal Reserve could take interest rate policy What it takes to find deals that survive rough times   About the Guest Ryan Cadwell, CCIM, CPM, is Co-Founder & CEO of Resolute RDM, an Indianapolis-based commercial real estate firm he co-founded in 2008, specializing in investment, brokerage, and property management. Over 18 years, his practice has spanned income-producing assets, investment strategy, asset management, syndications, and ground-up development, including more than $25 million in construction and redevelopment delivered for investors. He currently serves as General Partner of Aero Landing Development, a 242-unit build-to-rent community in Lebanon, Missouri. His practice is deliberately consultative: fixed-fee advisory work built on the CCIM analytical framework, helping owners answer the hold-or-sell, lease-or-own, and where-next questions before any transaction. Connect with Ryan on LinkedIn or Resolute RDM website.   About Your Host From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America's #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is the founder of The Money School™ and Money Mentor for The Money Multiplier. His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works. Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans, delivering the financial knowledge that fuels lasting freedom.   Resources Private Money Guide:  https://go.moneyschoolrei.com/book-podcast Wealth Wednesday Webinar: https://go.moneyschoolrei.com/wednesday-webinar-podcast Mapping out the Millionaire Mystery:  https://go.moneyschoolrei.com/newbook-podcast    

Jésus nous promet l'Esprit Saint 2026-09-17 (CPM) by Radio Maria France

Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwA channel that cleans extreme hoarder homes for free should not be a six-figure media business, yet Midwest Magic Cleaning is exactly that. We sit down with Mac to unpack how a simple, honest format, walking into real chaos and turning it into order, becomes one of the most addictive kinds of YouTube content. Along the way, we talk about the part people miss: these homes are often tied to ADHD, autism, PTSD, and hoarding disorder, and the cleanup only works long-term when you treat it as a mental health issue instead of a moral failing.We also get unusually specific about YouTube monetization. Mac explains why his AdSense revenue is so strong, how a rare audience profile can drive CPM, and why the “big month” numbers still come with big costs like taxes, employees, dumpsters, and even catching people up on utilities so basic services can be turned back on. If you care about sustainable creator income, this is a real-world breakdown of what reinvesting into a mission-driven channel actually looks like.Then we move into creator strategy you can steal today: tight intros, narration over action, and the rule that “doing” channels should always keep the background moving to protect audience retention. Mac shares why he refuses sponsorships, how he integrates plugs without breaking flow, and how simple thumbnails can outperform over-designed “guru” templates. We also talk privacy, travel limits, and why comment moderation is not censorship, it's community design.Subscribe for more creator interviews, share this with a friend who loves YouTube growth tactics, and leave a review with the biggest idea you're taking into your next upload.

Llevar una tienda de Shopify a facturar $100K mensuales puede parecer la meta ideal para muchos emprendedores en comercio electrónico, pero lograrlo de forma sostenible requiere trascender la búsqueda constante de productos en tendencia y construir marcas sólidas con identidad propia. En un mercado altamente competitivo, escalar exige equilibrar la adquisición de clientes, presupuestos publicitarios agresivos y una gestión logística impecable para no erosionar los márgenes de ganancia. Desde entender la transición estratégica entre plataformas como Amazon y Shopify hasta saber cómo validar productos sin arriesgar innecesariamente el capital inicial, los emprendedores enfrentan decisiones críticas para mantenerse rentables. José Daniel Quijada, estratega de comercio electrónico con más de 8 años de experiencia, con más de $7M USD facturados en los últimos tres años a través de sus tiendas y especialista en escalar partners en Amazon y marcas en Shopify, explica cómo estructurar y hacer crecer una tienda de comercio electrónico en el mercado actual de forma rentable. El primer paso para construir un negocio escalable en Shopify es cambiar la mentalidad de perseguir modas pasajeras por la de desarrollar una marca propia con clientes recurrentes. José Daniel señala que mientras Amazon se queda con los datos del comprador, Shopify permite construir una base de clientes propia y generar un activo que perdure en el tiempo. Para quienes inician, el invitado aconseja enfocarse en la acción sobre los detalles y seleccionar un nicho específico que genere entusiasmo real. En lugar de probar productos de categorías inconexas, recomienda probar varios artículos dentro de una misma categoría utilizando el modelo de "drop testing" (hacer dropshipping hasta alcanzar cerca de 100 órdenes) para validar las señales de demanda antes de realizar pedidos con marca propia. Como afirma el especialista: "Si vas con la mentalidad de hacer dinero, estás en una tendencia. Si vas con la mentalidad de resolver un problema, vas a tener una linda marca que te perdure años". A diferencia de mercados con menores costos de adquisición, el mercado de Estados Unidos exige un presupuesto de arranque de entre $3,000 y $5,000 USD para absorber costos de plataforma, herramientas y la validación en campañas publicitarias con costos por mil impresiones (CPM) elevados. En operaciones consolidadas de alto volumen, la inversión en anuncios (Meta, Google, TikTok) suele absorber entre el 35% y el 45% de la facturación total. Además, José enfatiza que la verdadera complejidad de escalar en Shopify no es solo de marketing, sino logística. Cuando no se planifica adecuadamente el inventario y se recurre a envíos aéreos de emergencia para no pausar las campañas, los costos logísticos se disparan y reducen drásticamente el margen neto. Por ello, propone una transición gradual que inicia procesando pedidos en un almacén propio pequeño hasta alcanzar el volumen necesario para migrar a un centro logístico tercerizado (3PL). La estrategia más efectiva para alcanzar y sostener la facturación radica en la omnicanalidad, utilizando el tráfico y ruido generado en Shopify mediante anuncios pagados para capturar la demanda que busca la marca en Amazon. Asimismo, plataformas como TikTok Shop y el marketing de afiliados se han vuelto indispensables, llegando a duplicar las ventas diarias en Amazon simplemente por la tracción generada. Frente a desafíos como la alta competencia por creadores de contenido calificados, José destaca la importancia de la creatividad operativa, desarrollando academias internas de afiliados y apoyándose en herramientas tecnológicas para optimizar los recursos. Finalmente, el invitado concluye que el factor determinante para pasar de gestionar tiendas a construir negocios millonarios es la autoconfianza y la determinación de convertir un producto en una solución real para el cliente. Instagram: @josed.quijada

Text me!In this episode, Allison Greco shares her journey from wildlife rehabber to top real estate agent, emphasizing the importance of authenticity, prioritization, and honest communication in business and life. Discover practical advice on scaling a service-based business, handling difficult clients, and staying true to your values.TakeawaysAuthenticity and honesty are key to building trust and success.Focusing on one core value or service helps in deepening expertise.Prioritize your commitments and be accountable to your calendar.People value genuine connection over superficial perfection.Hard work and consistency are essential for long-term success.Connect further with Allison HERE or follow her on IG @realestateandrehabSupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Change is easy to celebrate when it's an abstract idea. It gets real when it asks us to shift our routines, our relationships, and the way we lead. We start with a lighter spark, Dot Day, and the message behind “The Dot” by Peter H Reynolds: begin with one small mark and see what becomes possible when you focus on process over product. That tiny dot turns into a bigger question for learning and life: what happens when we give ourselves permission to start before we feel ready? From there, we dig into change in math education and within teams. We talk about authentic collaboration, why resistance to change is normal, and how “no resistance” can actually mean missing voices or unspoken concerns. We connect these ideas to the classroom, especially the first days of school, when students are carrying last year's experiences, relationships, and fears into a new space. Building a culture where students talk, take risks, and think together doesn't happen by accident, it happens by design. Subscribe for more conversations on teaching, learning, and change, then share this episode with a colleague and leave a review so more educators can find us. What change are you trying to lead right now?Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Today in the business of podcasting:Podcasts Take Over New York — Podcast Week NYC kicks off with three back-to-back events: the Sounds Profitable Business Summit today and tomorrow, the 2026 IAB Podcast Upfront on Wednesday, and Podcast Movement closing out Thursday and Friday. Tom Webster has teased a keynote built on The Podcast Landscape 2026 data he expects to spark real industry debate.Magellan AI's Q2 2026 Podcast Measurement Benchmark Report — New benchmarks show roughly 41% of podcast ad site visits land within seven days and 76% within 30, so reading a campaign too early can undercount results by more than half. Host-read ads posted a 3.22% median response rate against 2.09% for produced spots, and video shows outpaced audio-only.Zero Seconds by Adam McNeal — ADOPTER Media's Adam McNeal argues for demanding YouTube "Engaged View" reporting in ad contracts, after founder Glenn Rubenstein warned the platform's new view metric can nearly double public counts without more real engagement. Any network holding its CPM flat on inflated views effectively hands itself a raise buyers can only counter up front.Substack Adds a Dedicated Podcast Tab — Substack rolled out a dedicated podcast tab in its app to help creators reach current listeners and get found by new ones, noting podcasters collectively earn over $200 million on the platform. It is a notable carve-out for podcasting's brand from a company that once folded blogs into simply being "a Substack."To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Podcasts Take Over New York — Podcast Week NYC kicks off with three back-to-back events: the Sounds Profitable Business Summit today and tomorrow, the 2026 IAB Podcast Upfront on Wednesday, and Podcast Movement closing out Thursday and Friday. Tom Webster has teased a keynote built on The Podcast Landscape 2026 data he expects to spark real industry debate.Magellan AI's Q2 2026 Podcast Measurement Benchmark Report — New benchmarks show roughly 41% of podcast ad site visits land within seven days and 76% within 30, so reading a campaign too early can undercount results by more than half. Host-read ads posted a 3.22% median response rate against 2.09% for produced spots, and video shows outpaced audio-only.Zero Seconds by Adam McNeal — ADOPTER Media's Adam McNeal argues for demanding YouTube "Engaged View" reporting in ad contracts, after founder Glenn Rubenstein warned the platform's new view metric can nearly double public counts without more real engagement. Any network holding its CPM flat on inflated views effectively hands itself a raise buyers can only counter up front.Substack Adds a Dedicated Podcast Tab — Substack rolled out a dedicated podcast tab in its app to help creators reach current listeners and get found by new ones, noting podcasters collectively earn over $200 million on the platform. It is a notable carve-out for podcasting's brand from a company that once folded blogs into simply being "a Substack."To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Samir Emdanat, President of vPlanner, shares the story behind vPlanner and the decades of project experience, Lean thinking, production planning, and problem solving that led to its creation. Together, Felipe Engineer-Manriquez and Samir explore why traditional construction schedules can become fragile, why the Last Planner System requires more than simply moving sticky notes backward from a milestone, and how teams can use real-time production data to make better decisions. Through stories spanning General Motors, early BIM and 3D workflows, Sutter Health, Integrated Project Delivery, complex healthcare commissioning, takt planning, and the evolution of vPlanner, Samir explains why improving construction starts with understanding the production system before automating it. They also dig into PPC, commitment levels, reasons for variance, visual planning, supply chain activities, Kanban-style workflows, and why trends often tell leaders more than averages. If you are a construction leader, superintendent, project manager, scheduler, Lean coach, production engineer, owner, architect, trade partner, field engineer, or anyone interested in Last Planner System, Lean Construction, takt planning, collaborative planning, or improving construction scheduling, this episode will challenge how you think about plans, metrics, software, and production systems.

Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwWe sit down with Grant Rudow to unpack how he went from a small start to 141,000 subscribers and 20 million views by treating YouTube like an ideation and packaging game, not an editing contest. We dig into what actually makes people click, what makes them stay, and why a “good video” can still fail if the topic is wrong. • his leap from accounting and consulting into YouTube • early upload reality from 50 views to a breakout hit • why the idea is the foundation and packaging cannot save a bad concept • the Buy Now Pay Later burrito thumbnail and how it creates curiosity • diagnosing underperformers by separating topic, concept, and packaging • the data centers video as a hard lesson on audience interest • building a broad channel around a clear promise and a huge TAM • the 10 ideas a day habit and using prompts to generate concepts • weekly versus every other week uploads and how pace changes quality • RPM versus CPM, seasonality, and why chasing RPM can distract you • spending most of the work on the first minutes for retention • storytelling tools like the rug pull and constant question opening • the trap Grant personally fell for with credit card points • why small channels fail, uninteresting ideas and lack of honesty • a potential aviation channel and how to make flying interesting to non-pilots So hit that subscribe button if you're feeling uh good about it. 

L'Esprit Saint demeure en Jésus 2026-09-11 (CPM) by Radio Maria France

L'Esprit Saint et la Vierge Marie 2026-09-10 (CPM) by Radio Maria France

L'Esprit Saint et Jean-Baptiste 2026-09-09 (CPM) by Radio Maria France

In this video, we bring you the latest political and governance updates from Tamil Nadu and across India, including the ruling alliance meeting and the Chief Minister's foreign visit, upcoming by-elections and candidate announcements, AIADMK seeking BJP support, Edappadi K. Palaniswami's confidence, and Seeman's Naam Tamilar Katchi plans. We also cover key developments from the Tamil Nadu Assembly, including the adjournment of the session, statements by Chief Minister M.K. Stalin and leaders from DMK, TVK, AIADMK, BJP, CPM and AMMK, committee appointments, and the Governor's remarks. Other major updates include the transfer of 27 IAS officers, bus and auto fare hikes, the delay in the Thaimaman Thanga Modhiram scheme, opposition to the proposed Secretariat at Pattinapakkam, recommendations on toddy tapping, the Thoothukudi shipbuilding project, India's ageing population, and Prime Minister Narendra Modi's review of ministers' performance. Watch the full video for all the latest political and current affairs updates.

Text me!If you know someone who is building a personal brand or business online, support them! Like their posts, share their content because they only think it takes is a couple of mins of your time, but goes a really long way!Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Hour 2 for 9/7/26 Drew and Elizabeth pray the Chaplet of Divine Mercy (1:00). Then, Fr. Ben Cameron, CPM discusses healing after abortion (30:23). Topics/calls: trauma symptoms (34:47), post-abortive grief (41:05), shame after abortion (42:52), I went on retreat after two abortions (47:27), and Rachel's vineyard (49:24). Link: https://fathersofmercy.com/team-members/fr-ben-cameron/

L'Esprit Saint dans l'Histoire 2026-09-04 (CPM) by Radio Maria France

L'Esprit Saint et les anges 2026-09-03 (CPM) by Radio Maria France

Martha Redpath, a CNM turned burnout and boundaries coach, joins Augustine to talk about what happens when the people who hold space for everyone else run out of space for themselves. Martha traces her path from home birth CNM in Vermont to founder of Provider Space Coaching — a pivot that came out of her own reckoning with alcohol, burnout, and eventually grief after losing her husband.The conversation moves through the state of community-based midwifery today (closures, legal exposure, the pressure CPMs face that CNMs often don't), the martyrdom culture baked into midwifery training, and what it actually looks like to teach boundaries as a clinical skill rather than a personality trait. Martha and Augustine also get into nervous system regulation, the difference between CNM and CPM entry points into boundary-setting, and why the ability to disappoint people — kindly and clearly — might be the most underrated skill in this profession.Key TopicsMartha's path: nursing → home birth CNM in Vermont → 10 years in a small hospital birthing center → burnout, alcohol, and the pivot to coachingThe current landscape for community-based midwives: closures, lawsuits, board investigations, and the Texas trend of using public social media posts as testimony against midwivesHistorical spikes in home birth rates (Ricki Lake's documentary, the ACA, COVID) and where rates stand nowCNM vs. CPM pathways into professional boundary-setting — and why CPMs often enter the field less boundariedThe martyrdom/"lone cowboy" culture in community-based midwifery, and generational shifts around itMartha's coaching framework: strengths-based reflection across eight life domains, nervous system regulation, "tiny habits," and discomfort resilienceGrief as a parallel thread to birth work, following the loss of Martha's husbandThe value of one truly safe confidant ("marble jar friends") for midwives carrying constant on-call stressResources Mentioned:Martha's coaching practice: providerspacecoaching.com — sliding scale fees, one-off debrief calls, and a six-week burnout package built around The Big Life JournalStudent Midwife's Keepsake Journal — the HIPAA-appropriate documentation journal mentioned in the mid-episode ad, with space for 100 birth records and built-in compliance guidance

Text me!If you are not using social media to market your business, then what are you even doing? We live in a digital age and when people find out about your business or what you do... they go look you up. They google you or get on Facebook at find your company page. And if your profile is not optimized or you do not have recent content out there, bye bye. You've lost of potential client or customer. Because you have less than 3 seconds to capture their attention. So it needs to be crystal clear..... who you are, what you do and how you can best serve them and help them overcome a problem. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Orange. Month. Woman. Purple. We start with No Rhyme Nor Reason Day and tumble into a surprisingly useful question: why do some things resist neat rules, whether it's language, poetry, or the way change happens in schools? (See what we did there?) It's light, a little nerdy, and a reminder that sometimes doing something just for the joy of it is reason enough.Then we shift to the work that really matters for educators: instructional coaching that actually moves classroom practice and student learning. John Hayes and Tracy Talmage join us to share Leading Together: A Coaching And Leadership Collaborative, built as a connected, year-long professional learning pathway. Check the link below for dates and registration, share this with a coach or leader who needs stronger support, and please subscribe, leave a review, and tell us what word you still cannot rhyme.Leading Together Collaborative Landing PageSome Coaching Research you might be interested inSend Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

In this episode, Jason shares examples of how Takt planning is gaining momentum across the construction industry. More companies are moving beyond experimentation and integrating Takt, Last Planner, Kanban, prefabrication, and visual production systems into real projects. Jason highlights contractors that have taken ownership of their internal Takt systems, trained entire teams, adopted integrated production control, and pushed prefabrication and production flow to new levels. He also explains how the growing adoption of buffers, trade flow, visual systems, and even Takt interfaces in scheduling software shows that the industry is beginning to shift. What you'll learn in this episode: How contractors are expanding Takt from individual projects into company-wide production systems. Why combining Takt with Last Planner, Kanban, and visual management creates stronger project flow. How prefabrication and one-day Takt times are accelerating complex construction work. What growing industry adoption suggests about the future of traditional CPM scheduling. Is your company still experimenting with Takt, or are you ready to make it part of how every project is planned and delivered?   If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Is uploading a documentary to YouTube really a route to serious money? At the TellyCast Digital Content Forum 2025, Lucy Smith (Fawkes Digital) chairs a panel of factual specialists working across the creator economy: Gerrit Kemming (founder and MD, Quintus Studios), Marvin Benoit (founder, Baker's Dozen Studios, former commissioning editor at Sky Originals and creative executive at YouTube Originals) and Jamie MacDonald (head of originals, After Party Studios).The panel gets into what actually separates people who own audience from people who own IP, and why that distinction now shapes how factual programming gets funded, made and sold. Kemming explains why Quintus deliberately built its own YouTube audience rather than staying a pure distributor, and how that audience now replaces two or three pre-sale partners on a co-production. Benoit and MacDonald discuss splitting IP between production companies and creators, using Don't Get Catfish as a case study, and why "collaborate or evaporate" is becoming the operating principle for factual production.Other topics covered: patchwork financing and moving beyond broadcaster-only development; which factual genres actually monetise well and why territory affects CPM; using digital platforms to trial and prove IP cheaply before scaling budget; the risk of creator talent not porting successfully across platforms; and what traditional broadcasters stand to lose by not competing in this space.Recorded at BFI Southbank as part of the TellyCast Digital Content Forum 2025. Sign up for The Drop newsletterEnrol on the TellyCast Digital BootcampBuy tickets for the Digital Content ForumSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwStop hunting for the “perfect niche.” The real advantage on YouTube is a brand people can recognize and competitors can't clone.We sit down with Nate Curtis, founder of  a YouTube agency driving over 100 million long form views per year, to unpack what actually makes new and small channels get traction in 2026. We talk about why niche selection is overrated compared to expertise and distinctive positioning, and how tiny brand choices like colors, fonts, wardrobe, set design, and even body language quietly shape trust and clicks. If your channel feels like a template, Nate explains how to turn it into a signature.Then we get tactical: consistent posting as the compounding growth engine, why YouTube videos can “wake up” days later, and how the platform decides who to recommend your content to using your title, description, and transcript. Nate shares a simple research method using burner accounts to surface viral formats, plus practical rules for titles and packaging so viewers don't scroll past. We also break down a clean hook formula that confirms the click, adds social proof, and sets a clear promise to boost retention.Finally, we go beyond ad revenue with real monetization paths: YouTube Partner Program basics, sponsorship types, rough CPM baselines, and how creators can realistically work toward $50k a year by combining volume with repeatable systems and smart deal making. Subscribe, share this with a creator friend, and leave a review with the one brand choice you're going to change first.

Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral.You'll discover:✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses)✅ Where to actually find UGC creators (beyond just posting on UGC platforms)✅ Why she has creators start on BRAND NEW accounts, not their existing ones✅ The "warm-up" strategy that trains the algorithm in 3 days✅ Why you should follow micro accounts, not macro accounts (her Messi example)

Text me!In this episode, travel expert Jen Barnes shares insights on planning trips for different seasons, the impact of climate change on travel, and the benefits of working with a travel concierge. Discover how personalized travel planning can enhance your travel experience and make it more memorable.Takeaways Include: Best travel seasons for different destinationsImpact of climate change on travel planningAdvantages of working with a travel conciergeTraveling with family and multi-generational groupsTraveling solo and destination recommendationsHow climate change affects seasonal travel patternsThe rise of travel budgets among younger generationsBenefits of personalized travel experiencesYou can find her on IG @jenbarnestravel or LinkedIn HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Let's chat—send me a text!Have you ever felt like your curriculum was holding you back?You're not alone—but what if the curriculum isn't actually the problem?In this episode, I share how my perspective on curriculum has evolved and why I no longer believe great teaching comes from finding the "perfect" textbook. Instead, I explain how small, intentional instructional decisions can transform the learning experience for your students.Whether you teach Illustrative Mathematics, CPM, Reveal, Carnegie, Big Ideas, Eureka, or another curriculum entirely, this episode will help you see your role as more than someone who delivers lessons—you are the designer of your students' mathematical experience.In this episode you'll learn:Why curriculum is a tool—not your identity as a teacherSimple ways to adapt lessons without rewriting themQuestions to ask before teaching any lessonHow professional judgment improves student learningWhy two teachers can teach the same lesson and create completely different classroom experiences

As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice President Chris Bruderle breaks down the shifting dynamics between CTV and social video, the rise of multimodal contextual AI, and why live sports platforms must prove direct ROI to capture long-tail budgets. Key Highlights

Text me!Today I'm spilling all of the tea when it comes to podcasting! I'm sharing my tech preferences and the strategy I used to start and continue to grow this podcast. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Serendipity gets tossed around as a synonym for “surprise,” but we want the real thing: the unexpected moment that actually matters because you notice it, connect it, and do something with it. We kick off on Serendipity Day with stories, definitions, and the funny contradiction of trying to “plan” a happy accident. That curiosity leads us straight into late summer and the start of the school year. We talk school start dates across the US, why some communities hold tight to a post Labor Day calendar, and why other places begin earlier based on climate, local norms, or logistics. From there we take on year-round school, not as 50 weeks of class, but as a different academic calendar with shorter, more frequent breaks. We also wrestle with a bigger idea: could more school days reduce stress if we stop packing every day like a sprint? The heart of the conversation is what a more human school day could look like. If you enjoyed this kind of practical, reflective talk about teaching, learning, and school systems, subscribe, share the episode with an educator friend, and leave a review so more people can find the show. What's one change that would make school feel more human?Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-637&utm_medium=podcastSubscribe to DTC Newsletter - https://dtcnews.link/signuppilothouse.coEvery year around this time, Eric and Jacob record some version of this episode. This is their seventh Black Friday together, and the through-line hasn't changed: brands sprint through summer, look up at the end of October, and realize the Halloween sale and Black Friday are on top of them with none of the groundwork done.If you run meaningful spend on Meta, this is the checklist to work through before the CPM doubling kicks in.What you get:Stocking the pond. Low-cost lead gen and engagement campaigns at 5% of budget (or less), optimized to engagement instead of purchase, so Meta buys you cheap eyeballs now that become warm retargeting audiences in November.The giveaway playbook, start to finish: partner bundle (the beer brand and the beef jerky brand), a $750 prize, a squeeze page, leads firing on signup, and an October 15 end date. The FOMO purchases from non-winners are typically what push the giveaway spend into the green before the dripping even starts.The audience-window answer: engagement audiences hold up to 180 days, purchaser lists now build to roughly 720. Engage someone in August and you can still recall them for Black Friday.Warming the algorithm: start ramping spend two months out, 10 to 15% a week, instead of a 500% budget jump on November 1.Value-based lookalikes in the Andromeda era. Export your top 500 purchasers by lifetime spend, upload, build the 1% lookalike. Less central than it used to be, still working.The CAPI audit: if your events manager shows a 5 or 6 out of 10, you're not sending enough parameters back. Click IDs, event IDs, name, email, phone. Target an 8 or 9.The invoicing trap. Meta has moved brands to monthly invoicing, and an unpaid invoice can pause your account until it's resolved. Check your payment settings and your spend limit now, and set the limit way above what you plan to spend.Offer architecture: why tariff-squeezed brands can finally offer again, sitewide vs. tiered thresholds, which catalog shapes suit which structure, and why you test at 5 or 10% off in an end-of-summer sale instead of guessing at 40 in November.Creative as the gift guide: "perfect gift for your wife" hooks, unboxing reels, catalog frames with Christmas theming, and countdown urgency tied to real shipping cutoffs. No smoke and mirrors.ASC structure: one broad Advantage Plus campaign with the full catalog, plus manual bottom-funnel catalog campaigns per collection so you have levers to pull during peak windows.And Lennying a campaign. Eric's Of Mice and Men metaphor for over-managing an account to death, plus Jacob on why human interventions during volatile weeks add to the volatility.Who this is for: media buyers, retention leads, and founders who want their November spend converting instead of prospecting.What to steal: the 5% engagement budget, the giveaway structure with a pre-BFCM end date, the CAPI parameter audit, and the payment-settings check you should do today.Timestamps:00:00 Pre-Warming Your Q4 Audience05:00 Building Leads Before Black Friday11:00 How to Warm Up Meta's Algorithm18:00 Testing Your Q4 Offers Early28:00 Managing Meta Performance VolatilitySubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF637Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Text me!In today's episode, I'm pulling back the curtain on mindset hacks that have worked for me over the past decade when it comes to moving the needle in life and business. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Text me!Are you in a period of life where you are experiencing change? We all have been there at certain points in our lives and I just wanted today's episode to just be encouraging to you. Yes, it sucks. Yes, you have to pivot and learn new ways of doing things or different skills.... but it always about perspective and how we move forward. Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE