Podcasts about CPM

Send a textIf you're still running one “hero ad” and hoping it scales, you're already behind.In this episode, Jeremy breaks down why Meta's evolving algorithm has made single-creative campaigns obsolete—and why sports teams must shift from building one good ad to building a creative system. You'll learn how to structure multiple angles around one game, how to think in buyer motivations (not demographics), and how to create a “creative menu” that actually drives ticket sales.Key Topics CoveredWhy “What's the best ad format?” is the wrong questionThe myth of the one perfect ticket-selling adHow Meta's reduced targeting options change everythingThe “menu problem” most teams don't realize they have5 psychological ticket-buyer motivations for the same eventWhy frequency spikes and CPM increases aren't budget problemsHow to build 8–10 creative variations from one gameUsing ChatGPT to generate angles, hooks, and copy fasterWhy warming ads matter (AIDA framework explained)The difference between boosting posts and building strategyTimestamps00:00 – The myth of the “one killer ad” 02:40 – Why buyers aren't all motivated by the same thing 05:50 – The ice cream shop analogy (creative variety explained) 06:11 – 5 angles for the same Saturday Night Fireworks game 08:30 – Why Meta won't scale one message anymore 10:44 – How to practically build multiple creative angles 11:51 – The AIDA framework and warming ads 13:00 – Simple 4-step creative system for teams 15:19 – Stop boosting. Start building a creative menu.The Big Idea: You Don't Have a Targeting Problem. You Have a Creative Problem.Most teams run:One graphicOne hype videoOne captionOne boosted postThat's vanilla ice cream.But your fans don't all buy tickets for the same reason.Some buy for:Family memoriesSocial nights outDate nightsCorporate hostingWhen you run only one angle, Meta finds one pocket of people, frequency climbs, CPM increases, and performance plateaus.It's not a budget issue.You ran out of angles.The Creative Menu FrameworkFor one game:Write down 5 reasons someone would attend (motivations, not demographics).Create 2 angles per motivation.Make sure visuals are different (faces, scenes, tone, format).Let Meta run long enough to optimize (not 48 hours).That's 8–10 ads from one event.That's scale.Jeremy references the classic AIDA model:AttentionInterestDesireActionNot every ad converts immediately. Some warm. Some build trust. Some create demand.If you shut off non-converting ads too quickly, you kill the top of your funnel.Call to ActionIf this episode helped shift your thinking, share it with someone on your marketing or ticket sales team.Because the teams that move from one creative to a creative system are the teams that will scale ticket sales in 2026 and beyond.Links mentioned: Sports Marketing Machine powered by Revelocity Sports AIDA Framework viSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Ryan Cadwell shares why patience, cash, and realistic underwriting matter more than optimism as real estate heads toward its next reset.In this episode of RealDealChat, Ryan Cadwell, CPM of Resolute Realty, delivers a grounded, operator-level perspective on where real estate really stands heading into 2026.Ryan walks through his 18-year journey—from growing up around apartments and property management to building a vertically integrated business that includes development, construction, brokerage, and operations. We dig into why many deals are still overpriced, how interest rate cuts failed to reduce the true cost of capital, and why optimism driven by fear is putting investors at risk.This conversation covers hard-earned lessons from the 2008 crash, turnkey fallout in Indianapolis, flipping vs holding decisions, duplex development, and why positive leverage, low stress, and cash reserves now matter more than rapid growth. Ryan also explains how relationships—not listings—drive real deal flow, why patience is often the missing skill, and how automation should reduce friction without removing human judgment.If you're trying to decide whether to hold, sell, build, or wait, this episode will help you think more clearly—and more conservatively—about your next move.

Fr. Ken Geraci, CPM, of the Fathers of Mercy, previews the Lenten Parish Mission he will be leading at the Basilica on March 15-18, 2026. The title of the mission is called "Why Be Catholic?" Click here to learn more about the mission and Fr. Ken. 

In this episode, Jason Schroeder explores how data should drive decisions, especially in times of project delay, instead of relying on opinions or reactionary fixes like adding extra crews or working overtime. He explains that while delays are inevitable, it's critical to avoid old practices like CPM crashing and instead use data-backed methods such as re-sequencing, isolating delays, or utilizing buffers. Jason stresses that by simulating different "what-if" scenarios and visually mapping out the impact, teams can make smarter, more effective decisions that truly recover delays without causing further chaos. What you'll learn in this episode: Why relying on opinions during delays leads to chaos, while data leads to better decisions. How to use simulations and "what-if" scenarios to recover delays without disrupting the schedule. Why adding labor or cutting duration often doesn't solve problems, but exacerbates them. How to handle project gridlock by pivoting to data, not just relying on seniority or gut decisions. The importance of mapping out delays visually to assess the real impact on timelines and resources. Are you making decisions based on opinions or data and how would it change your project outcomes to rely on the latter? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Finance teams in the energy, utilities, and renewable energy sectors face unique challenges, complex ownership structures, multi-entity consolidation, regulatory reporting, and constant market volatility. In this episode of CPM Customer Success, we discuss how CFOs, Controllers, and FP&A leaders are modernizing close, consolidation, and planning with a unified CPM platform. We share two customer examples to bring this to life: A fast-growing renewable energy developer that outgrew Excel as its portfolio of solar projects expanded. One of the world's largest battery recycling enterprises with a fragmented financial process.  If you're a leader in the energy or utilities space looking to deliver faster insights, improve confidence in the numbers, and support the transition to a more dynamic energy future, this episode is for you!      

We missed an episode - lots of "life" happening for Joel and Misty... So we're catching up with this week's episode!Ever feel like numbers aren't telling the whole story of your classroom? We dig into a simple but powerful shift: using evidence—not just data—to understand learning and coach for growth. After quick updates from the road and our lives and a lively nod to International Cribbage Day, we welcome John Hayes to unpack how coaches and teachers can collect the kind of classroom evidence that actually changes practice.If this resonates, follow the show, share it with a colleague, and leave a review telling us one student behavior you want observers to track next time.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Welcome to The Knife Junkie Podcast, Episode 654. This week, Bob DeMarco sits down with John Curran of Curran Blades, a custom knife maker from Vero Beach, Florida, who builds bold, one-of-a-kind tactical folders and fixed blades.John began making knives about 20 years ago after he could not find a specific hunting knife in stores. That first rough blade, built with a torch and motor oil, sparked a passion that eventually became a full-time career. Three years ago, John caught what he calls 'the bug' for building folders, and it has become an obsession driven by the search for perfection.In this conversation, John discusses the technical challenges of building custom folders, why attention to detail matters most, and how he creates knives that look bold yet remain rooted in real-world function. He shares his thoughts on building a sustainable knife-making business without trying to become the next big production company, and why repeat customers mean more to him than anything else.You will also hear about the materials John works with, including CPM-154 steel and high-carbon options like 1095 and O1. Plus, John reveals his dream project: a big, beautiful Damascus Bowie knife that he plans to build when the time is right.Check out the full episode at TheKnifeJunkie.com/654.Find John Curran and Curran Blades at CurranBlades.com, on Instagram @curran_blades, and on Facebook.Be sure to support The Knife Junkie and get in on the perks of being a patron, including early access to the podcast and exclusive bonus content. Visit https://www.theknifejunkie.com/patreon for details.You can also support The Knife Junkie channel with your next knife purchase. Find our affiliate links at https://theknifejunkie.com/knives.Let us know what you thought about this episode and leave a rating and/or a review. Your feedback is appreciated. You can also email theknifejunkie@gmail.com with any comments, feedback, or suggestions.To watch or listen to past episodes of the podcast, visit https://theknifejunkie.com/listen. And for professional podcast hosting, use our podcast platform of choice: https://theknifejunkie.com/podhost.

YouTube ads are not just video ads. They are intent, behavior, content, and data layered together. In this episode, Ashley explains why YouTube works so well when it's done correctly, and why most people struggle when they treat it like a button-pushing platform. Ashley breaks down how YouTube utilizes Google data, including search behavior, website visits, app usage, and video watch history, to target people who are already paying attention. You're not guessing who might be interested. You're meeting people who are already thinking about buying. This is why YouTube ads feel "psychic" when done right. In this episode, she breaks down:

In this episode, Jason Schroeder explains how Takt Planning fully aligns with Lean Core #2: Stability and Standardization. He walks through why chaos cannot be improved, how CPM creates constant variation, and why Takt's zone-based, time-based flow is the only way to achieve real stability on a construction project. By holding start dates, reducing overproduction, and creating clean, standardized work environments, Takt turns instability into a repeatable, improvable system.  What you'll learn in this episode: Why stability is impossible without flow and why Takt enables both. How holding start dates reduces variation and prevents overproduction. How Takt reduces waste, overburden, and unevenness through level flow. Why standardized zones enable first-run studies, leader standard work, and quality checks. Jidoka, buffers, and visible problems make continuous improvement possible.  If stability and standardization are missing on your project, is the issue really the people or the system you're using?  If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

My guest on this week's episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. I invited Rishabh back to the podcast to discuss OpenAI's recent announcement that it will bring advertising to ChatGPT.Among other things, we cover:The commercial potential for ads in ChatGPT.OpenAI's decision to launch ChatGPT ads essentially as a "brand unit," with CPM pricing and little targeting or measurement functionality.How quickly ChatGPT advertising is likely to evolve past its launch form.What success looks like for ChatGPT advertising in one year's time.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

Most advertising doesn't fail because it's wrong. It fails because it's dull and dull is expensive.In this episode of That's What I Call Marketing, Conor Byrne sits down with Adam Morgan and Karen Nelson-Field to unpack the real cost of dull creative and dull media using hard evidence from IPA effectiveness data, System1 testing, and large-scale attention measurement.The conversation moves beyond taste or opinion and into economics: why rational, low-emotion advertising can still “work” but only by wasting millions; why some media environments structurally suppress attention; and why optimisation, procurement pressure, and performance thinking have quietly normalised mediocrity.If you work in brand, media, B2B, finance-led marketing, or any category that tells itself it has to be boring, this episode is a wake-up call.What you'll learnWhy 50% of ads struggle to beat a cow chewing grass on attention and emotionHow dull creative drives up required spend by millions to achieve the same outcomesWhy CPM is often a cost per meaningless thousandHow attention volume predicts ROI, memory, and effectivenessWhy great creative fails when media doesn't give it a stageHow risk, responsibility, and “sensible” decisions slowly drain impact from workWhere AI may actually help creativity rather than flatten itThis episode draws directly on the “Cost of Dull” research programme and explains what it means for marketers trying to balance effectiveness, efficiency, and real-world constraints. 02:27 – What do we actually mean by “dull” advertising?03:55 – The cow-chewing-grass test and why half of ads lose06:00 – Attention vs emotion: two ways to measure dullness08:00 – The Cannes “Ennui” experiment and burning money as a signal11:10 – What “dull media” really means (and why it's misunderstood)13:55 – When great creative is wasted by low-attention environments16:20 – Is dull creative ever the better option?17:24 – Trust, facts, and why rational messaging costs more19:00 – Campaigns vs single ads: where attention is really lost20:00 – Why mix matters more than hero-only thinking21:00 – Global differences: creative vs media effects23:00 – Why B2B marketing is structurally duller and the cost of that26:00 – The “dull eclipse”: performance mindset, optimisation, benchmarks28:20 – Procurement, pricing pressure, and creative erosion31:00 – CPM, wastage, and the illusion of efficiency34:20 – AI, challenger brands, and testing creativity at speed37:55 – Risk vs responsibility: how sensible decisions kill ideas41:00 – What marketers can actually do differently43:45 – Final reflections and where the research goes nextAbout the guestsAdam Morgan is co-founder of Eatbigfish and a leading voice on challenger brands, effectiveness, and commercial creativity.Karen Nelson-Field is Professor of Media Science and one of the world's foremost researchers on attention, media value, and advertising effectiveness.If you're trying to explain to a CFO, procurement team, or board why “safe” work keeps underperforming, this episode gives you the language and the evidence to do it properly.Content Mentioned in the Episode: Risk & Responsibility https://www.youtube.com/watch?v=MuJx2IJjaFwCost of Dull Media Report https://21467338.fs1.hubspotusercontent-ap1.net/hubfs/21467338/COMPANY%20MATERIALS/Cost%20of%20Dull%20Final.pdfCost of Dull Eat Big Fish https://www.eatbigfish.com/thinking/challengers-and-cost-of-dull Hosted on Acast. See acast.com/privacy for more information.

Rich takes all the data supplied to him by TV stations in Boston, and walks one of Level 10's Advertising managers through the numbers as a training exercise. So basically, you're going to get real-world training on media buying directly from Rich… right here today, on this podcast. You're going to hear Rich interpret the data through his favorite lens--CPM, or cost per thousand. During the course of the call, he points many things out to his pupil… but also calls on him to make his own conclusions… then once they've crunched the numbers, he formulates a negotiation strategy. This is hardcore stuff--but man, it's really good.

Rajeev Goel, CEO of PubMatic, joins Ari Paparo and Eric Franchi to discuss how agentic AI and AdCP are reshaping the media buying process, collapsing the ad tech value chain, and creating new opportunities for publishers and advertisers to compete with walled gardens. Takeaways Agentic AI can automate planning, buying, and optimization beyond today's DSP workflows. PubMatic's AgenticOS lets advertisers transact through AI agents using AdCP. AI efficiency may grow digital ad spend and shift more ROI budgets to the open internet. Seller agents and marketplaces could help publishers unlock demand without big sales teams. The open web will compete better with stronger identity, measurement, and a simpler supply chain. Chapter 00:00 Travel check and AI kickoff 01:05 Moltbot and why autonomous assistants matter 01:56 Rajeev Goel on agentic AI at PubMatic 07:00 RTB automates only the impression moment 08:37 RFPs, emails, spreadsheets — the manual reality 10:05 Agents scaling campaign management 15:15 Butler Till and Clubtails case study setup 18:37 PubMatic agent recommends inventory, audiences, and data 22:34 Agents compress the value chain, weaken DSP lock-in 45:05 OpenAI ads debate, CPM economics, answer engine ads Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jason Schroeder explains how Takt fully complies with Lean Core 1: respect for people, nature, and resources. He walks through why Takt is a people-centered system that limits overburden, exposes problems visually, and replaces blame with system fixes, unlike CPM, which hides issues and punishes workers. Jason also connects Takt to Japanese Lean principles like hitozukuri (making people before making things), standard work, total participation, and finishing with pride and craftsmanship.  What you'll learn in this episode: Why Takt is the ultimate respect-for-people scheduling system. How Takt replaces blame with visible system improvement. How zones, buffers, and rhythm prevent overburden and chaos. Why CPM hides problems while Takt makes them solvable. How Lean principles like hitozukuri, monozukuri, and ikigai show up in real Takt execution.  If your scheduling system truly respected people, what would change tomorrow on your project? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Topics Covered Influencer marketing as a modern demand lever in a “feeds are flooded” environment (credibility + distribution vs polish)Building an influencer program as a repeatable system (not one-off posts)Aligning influencer strategy to GTM motion: PLG + sales-led dual motion, fast sales cycle, and audience behavior on LinkedInTalent sourcing: internal creators, power users, frontline thought leaders, executive narrative voices, and “entertainer/evangelism” creatorsUsing influencer content as paid social creative (thought leadership ads) and deciding what to amplifyProgram mechanics: 3-month trials, post cadence, onboarding, briefs, review cycles, and relationship managementIncentives tied to outcomes (PLG signup bonus, ARR percentage via UTM)Measurement options: cost per signup, CPM/efficient reach, ABM-style reach goals, qualitative signals, and attribution constraintsQuality control: “smell test” for AI slop, engagement pods, and meaningful comment engagementActivation workflow: first-hour engagement, “let it cook” windows, reporting, UTM updates for paid vs organic, and distribution trade-offsQuestions This Video Helps AnswerHow do you structure B2B influencer marketing so it drives demand (not just awareness) without becoming random acts of promotion?How should a B2B team align influencer strategy to GTM motion (PLG vs sales-led) and measurement constraints?What's the best place to start: internal creators, power users, or external influencers?How do you choose influencer “types” (executive narrative, frontline education, entertainment/evangelism) based on goals?What contract length and cadence reduces the risk of declaring influencer “doesn't work” too early?How do you turn influencer posts into paid social assets using thought leadership ads?What's a practical incentive structure for creators tied to signups and revenue (UTM-based)?How do you spot inflated performance from AI-generated engagement or engagement pods?When should you promote a post, and when should you leave it organic?How can you evaluate influencer impact using CPM, reach, signups, and qualitative sales signals?Key TakeawaysIf you want results, avoid one-off influencer posts; start with at least a 3-month trial so performance can compound and audience association can form.In crowded feeds, influencer works because it combines trust with distribution; paid amplification (thought leadership ads) can make “small” creators valuable when the story is strong.Start sourcing from internal creators and product power users first; they're cheaper, more credible on use cases, and their content can be promoted to the right audience.Make onboarding and relationships non-negotiable: demo the product, ideate together, and set a clear review cycle so feedback doesn't show up only as late-stage Google Doc edits.Tie incentives to business outcomes and effort: bonus for PLG signups over the contract window, percentage of ARR from UTM-driven revenue, and paid boosts for high-performing posts (which also benefits the creator's audience growth).Don't boost everything: let posts run organically first, then selectively promote what's likely to work in paid (not every organic winner is a paid winner).Quality control requires human judgment: scan comments and engagement patterns for meaningful conversation vs AI slop, pods, or gamed metrics.

Hey, it's Dave Jackson from the School of Podcasting, and in this episode, I'm recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here's what I cover:Hallway Conversations & Overheard Myths: I noticed folks were obsessing over tiny details like the exact minute a podcast should release, debating things like whether 8:01am is better than 8:00am. Honestly, I don't think anyone is waiting by their phone for your show to drop to the minute. Being consistent matters more than timing it down to the second.The Role (and Cost) of AI in Podcasting: I talked to podcasters searching for AI tools that could do everything—generate ideas, write scripts, edit, publish, you name it—ideally for free. The reality is, good AI isn't free, and companies are raising prices when they add AI features. “AI” stands for “Always Increase” when it comes to your expenses!Reflections on Video: Unlike previous conferences, there wasn't as much pressure this time to dive into video podcasting. Most folks seemed to realize you don't want AI or automation to create your whole show. Polishing? Sure, but not producing the meat.A Cool AI Demo: I saw a preview of Episonic AI, which analyzes your past episodes, constructs a target audience profile, and even suggests topics and guests. It was interesting in demo form, but I'd want to play with it myself before really judging.Conference Costs and Why They're So High: I break down just how expensive it is to put on a conference—think $10k to rent an LED screen and $8k just to plug it in. Even coffee for attendees can run $135/gallon! High ticket prices aren't about gouging attendees; organizers are just trying to cover astronomical hotel fees.Networking Magic: The biggest benefit of these events is always the networking. I had a blast connecting with old friends, like Daniel J. Lewis, Rob Walsh, Rob Greenlee, and James Cridlin, and got to enjoy some great stories and camaraderie.Podcasting Hall of Fame: The Hall of Fame event was a highlight. Seeing so many people who've truly served the podcasting community—sharing knowledge, fighting legal battles, innovating—reminded me that serving your audience is the common denominator among podcasting greats.A Word on Programmatic Ads: I discuss my article comparing podcast CPM/programmatic ads to the historic crash of banner ad prices on websites. My worry: as more low-quality, AI-generated shows flood the market and accept pennies, ad rates may sink across the board."How to Pitch a Podcast" Show Update: I'm experimenting with a new show concept where we share the worst—and best—podcast pitches. So far, the main hurdle is getting folks to submit their stories in audio form. I've simplified the process, and hope more people will participate. If not, it may become a segment rather than a full show.Final Thoughts: If you went to Podfest, don't wait to follow up with those business cards—make the most of your new connections! I share about my next steps, including attending the Novel Marketing Conference in Austin, and remind everyone to check out schoolofpodcasting.com if you want personal help growing your show.Mentioned In This EpisodeSchool of Podcasting CommunityPodnewsRich Graham the Merch Drop Show

Enterprise Software Reporter Kevin McLaughlin joins TITV Host Akash Pasricha to discuss OpenAI's aggressive new sales push to lure enterprise customers away from Anthropic and why branding remains their biggest hurdle. We also talk with E-commerce reporter Ann Gehan about OpenAI's premium $60 CPM ad pilot and Synthesia CEO Victor Riparbelli about his company's new $4 billion valuation and the future of interactive, "AI-native" video. Finally, we get into Nvidia's $2 billion investment in CoreWeave and the "Davos of data centers" with our cloud reporter Anissa Gardizy.Articles discussed on this episode: https://www.theinformation.com/articles/openai-seeks-premium-prices-early-ads-pushhttps://www.theinformation.com/articles/openai-aims-lure-businesses-anthropichttps://www.theinformation.com/newsletters/ai-infrastructure/five-takeaways-data-center-davoshttps://www.theinformation.com/newsletters/ai-agenda/openai-doubling-enterpriseshttps://www.theinformation.com/briefings/nvidia-invests-another-2-billion-coreweave-new-dealSubscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/

A negative review hits Jason's CPM book, and instead of ignoring it, he breaks it down point by point. In this episode, you'll hear the difference between thoughtful critique and sloppy "cheap seats" commentary, plus why Jason believes CPM's underlying mindset creates predictable waste, even when people claim they're "hybridizing" it. What You'll Learn In This Episode: How to respond to negative feedback without letting it derail the mission. Why anonymous reviews can reward careless behavior and hurt valuable work. The difference between critique that helps and critique that just tears down. Jason's core argument about CPM: it drives overburden, WIP, rushing, and instability. Why "we don't use pure CPM" doesn't hold up in real owner/legal/arbitration settings. What it actually costs to edit and produce books, and why "self-published" isn't an insult. A challenge to critics: publish something, propose a better system, and stand behind it. If this episode hit home, take the next step and audit how you give feedback to people on your team. Don't do cheap-seat commentary. Be specific, be fair, and bring a solution. If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Apply To Work With Our Agency→ https://start.growyourclinic.com/bookacallpodcastyoutubeApply For Our Master Clinical Marketing Program→ https://start.growyourclinic.com/master-clinical-marketingABOUT THIS VIDEOMost clinic owners get monthly marketing reports full of numbers they don't fully understand.Impressions, reach, CPM, CTR... but none of that tells you if your marketing is actually making you money. In this video, we break down the only 4 numbers that actually matter for knowing if your marketing is working.THINGS YOU'LL LEARN→ The difference between vanity metrics and the numbers that drive profit→ The 4 specific numbers every clinic owner should track→ Why your reports might look good while your bank account says otherwise→ How to know when to scale up vs. when to fix what's brokenWHY THIS MATTERSIf you're spending $10K or more per month on ads and you can't answer "is this working?" with confidence, you're flying blind. These 4 numbers give you clarity so you can make decisions based on data, not gut feelings.DISCLAIMERThis video is for educational purposes only. Results vary based on market, execution, and other factors. We make no guarantees of specific outcomes.#jeffvankampen #masterclinicalmarketing #healthcaremarketing #clinicgrowth #marketingmath

Michael welcomes Yelena Popovic, producer, director and writer of a new film with a modern retelling of the saint Moses the Black. Fr. Nathanael Mudd, CPM, shrine chaplain at the National Shrine of Our Lady of Good Help, has great news regarding the cause of visionary Adele Brice.

In this episode, I'm joined again by Nathan Ruby, Executive Director of Friends of the Children of Haiti (FOTCOH), who has spent more than twenty years raising major gifts, and doing it without relying on galas, grants, or flashy events. Instead, Nathan has built a deeply effective fundraising engine through micro events: small, relationship-centered gatherings hosted by board members and key volunteers.Nathan walks us through the exact structure of these 45-minute “CPM events,” why they consistently attract the right donors, and how they eliminate the burnout, costs, and low ROI that plague traditional events. We talk about capacity-based invitations, board coaching, donor psychology, follow-up strategy, and why the biggest gifts usually happen after the event, not during. If you want a practical, high-impact, board-friendly strategy for securing major gifts in 2026 and beyond, this conversation will give you the blueprint.Topics:Why traditional galas are expensive, draining, and rarely profitable long-termWhat micro events (CPMs) are, and why they outperform large eventsHow to structure a 45-minute micro event for maximum connectionWhy small groups (even 2–3 couples) lead to stronger donor relationshipsHow to help board members invite the right people with capacityThe role of the ED in follow-up and major gift cultivationHow international or remote nonprofits can use micro events to expand nationallyWhy fundraising is ultimately about relationshipsFor a full list of links and resources mentioned in this episode, click here.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Live Wed, 1/21 - Sign Up For Free HEREResources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

A quirky holiday about Printing Ink turns into a surprising exploration of how learning really sticks. We start with soot, gelatin, CMYK, and the tactile world of flexography—plates wrapped on cylinders, color laid down in sequence, and the trained eye that spots misalignments at a glance. That segues into our deeper conversation with CPM Executive Director, Rafael del Castillo: January acts like a second first day of school, only now we share norms, trust, and a clearer sense of what works. We talk about regrouping teams, revisiting agreements, and using the January–April window to make small changes with big payoff.From there, we challenge the calendar. Do semesters serve learning, or do we bend learning to fit dates? We compare traditional schedules with year-round models, homeschool flexibility, and university J- or May-term intensives that compress time for focus and stronger relationships. Each structure is a choice with trade-offs—continuity versus long breaks, synchronization with family life versus localized rhythms. The thread that ties them together is intentional design: pick the cadence that supports memory, motivation, and access.We also dig into pedagogy and mindset. Mixed-spaced practice asks us to let understanding mature over time instead of expiring at the end of a unit. That shift can feel like losing control, but it actually builds durability: spaced retrieval, interleaving, and ongoing formative checks help students replace “I can't” with “I'm still learning.” Study teams normalize multiple approaches, move us away from speed-as-ability, and give students more chances to explain and teach. Whether you're navigating toner versus ink or debating year-round school, the principle is the same—layer learning with intention, check alignment, and adjust.Ready to reframe your midyear? Subscribe, share this with a colleague who needs a fresh start, and leave a review with one change you'll try between now and spring.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Larry Page said in the early day, a guiding principle is Do No Evil. I wonder if we can say that today or is it just business as usual? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So, here’s one of those. [Out of this World Plumbing Ad] Dave Young: This is the Empire Builders Podcast, by the way. Dave Young here, Steve Semple there. I wonder, Stephen, if we could do this whole episode without mentioning the name of the company that we’re going to be talking about. I ask that for the simple reason of they already know. They already know what we’re talking about. They already know we’re talking about them. They probably knew we were going to talk about them. Stephen Semple: Because of all the research I’ve done on my computer. Dave Young: No, because they’re listening to everything. They probably already know the date that this is going to come out and how long it’s… I don’t know, right? When they first started, and I don’t think we felt that way about them, and I can remember back in the early 2000s, just after the turn- Stephen Semple: In the early days, they had a statement. Larry Page was very famous. Dave Young: Yeah, “Do no evil.” Stephen Semple: “Do know evil. Do no evil,” and that was a very, very big part. In fact, in the early stages, they made a bunch of decisions that challenged the company financially because they were like, “This is not good experience for the person on the other end.” I wonder if anybody’s guessed yet what we’re going to be talking about. Dave Young: Well, then you go public, and it’s all about shareholders, right? It’s like the shareholders are like, “Well, we don’t care if you do evil or not. We want you to make money.” That’s what it’s about because you have [inaudible 00:03:01]. Stephen Semple: All those things happen. Dave Young: Yeah. Stephen Semple: This company that we’re talking about, we’ll go a little while before we’ll let the name out, was founded… On September 4th in 1998 was when it was actually founded. Dave Young: Oh, ’98. It goes back before the turn of the century [inaudible 00:03:14]. Stephen Semple: Yeah. It was founded by Larry Page and Sergey Brin, who met at Stanford. Interesting note, the Stanford grads also created Yahoo. Dave Young: Okay, yeah. Stephen Semple: That’s giving you another little clue about the company that we might be talking about. Dave Young: In the same geek club. Stephen Semple: Yeah, so 1998. I was thinking back, one year after I graduated from university, Windows 98 is launched and, believe it or not, the last Seinfeld episode aired. Dave Young: Are you kidding me? Stephen Semple: No, isn’t that crazy? Dave Young: ’98. Stephen Semple: Yeah. Dave Young: I mean, I was busy raising four daughters in ’98. Stephen Semple: Yeah. Today, this company, as you said, because you didn’t want me to name the company, has more net income than any other business in US history. It has, now, I got to let the cat out of the bag, eight and a half billion searches a day happen. And yes, we’re talking about the birth of Google, which is also now known as part of the Alphabet group. Dave Young: Alphabet, yeah. It’s funny how they got to get a name that means everything. Did they have a name before Google? I know Google was like… Oh, it’s a number really, right? It’s a gazillion, bazillion Googleplex. Stephen Semple: As we’ll go into a little bit later, they actually spelled it wrong when they registered the site. That’s not actually the way that the word is spelled. I’ll have to go… But yeah, the first iteration was a product called BackRub was the name of it. Dave Young: Backrub, okay. Stephen Semple: Alphabet also owns the second largest search engine, which is YouTube. Together, basically, it’s a $2 trillion business, which is larger than the economy of Canada. It’s this amazing thing. Going back to 1998, there are dozens of search engines all using different business models. Now, today Alphabet’s like 90% in the market. Up until this point, it’s been unassailable, and it’s going to be really interesting to see what the future of AI and whatnot brings to that business. But we’re not talking about the future, we’re talking about the past here, so back to the start. Larry Page was born in Lansing, Michigan. His dad is a professor of computer science. His mom is also a computer academic. This is in the ’70s. Between 1979 and ’80, his dad does a stint at Stanford and then also goes to work at Microsoft. Now, Larry and Sergey meet at Stanford, and they’re very ambitious, they’re equal co-founders, but Larry had this thing he also talked about where he said, “You need to do more than just invent things.” It wasn’t about inventing things, it was about creating things that people would use. Here’s what’s going on in the world of the web at this time to understand what’s going on. Here’s some web stats. In 1993, there’s 130 websites in the world. In 1996, three years later, there’s 600,000 websites. That’s a 723% growth year over year. The world has never seen growth like that before. Dave Young: Right, yeah. It was amazing to experience it. People that are younger than us don’t realize what it was. Josh Johnson, the comedian, has a great routine on trying to explain to people what it was like before Google. You needed to know something- Stephen Semple: What it was like for the internet. Dave Young: Yeah. You had to ask somebody who knew. If you needed the answer to a question, you had to ask somebody. And if they didn’t know, then you had to find somebody else, or you had to go to the library and ask a librarian and they would help you find the answer- Stephen Semple: Well, I don’t think it’s like a- Dave Young: … maybe by giving you a book that may or may not have the answer. Stephen Semple: Here’s an important point. I want you to put a pin in that research. We’re going to come back to it. I was about to go down a rabbit hole, but let’s come back to this in just a moment, because this is a very, very important point here about the birth of Google. Larry and Sergey first worked on systems to allow people to make annotations and notes directly on websites with no human involved, but the problem is that that could just overrun a site because there was no systems for ranking or order or anything along that lines. The other question they started to ask is, “Which annotations should someone look at? What are the ones that have authority?” This then created the idea of page rankings. All of this became messy, and this led to them to asking the question, “What if we just focused on ranking webpages?” which led to ranking search. Now, whole idea was ranking was based upon authority and credibility, and they drew this idea from academia. So when we would do research, David, and you’d find that one book, what did you do to figure out who the authority was on the topic? You went and you saw what book did that cite, what research did this book cite. The further you went back in those citations, the closer you got to the true authority, right? Do you remember doing that type of research? Dave Young: Yeah, sure. Stephen Semple: Right. They looked at that and they went, “Well, that’s how you establish credibility and authority is who’s citing who.” Okay. They decided that what they were going to do was do that for the web, and the way the web did that was links, especially in the early days where a lot of it was research. Dave Young: Yeah. If a whole bunch of people linked to you, then that gives you authority over the words that they used to link on and- Stephen Semple: Well, and also in the early days, those links carried a lot of metadata around what the author thought, like, “Why was the link there?” In the early days, backlinks were incredibly important. Now, SEO weasels are still today talking about backlinks, which is complete. Dude, backlinks, yeah, they kind of matter, but they’re… Anyway, I could go down a rabbit hole. Dave Young: Yeah. It’s like anything, the grifters figure out a way to hack the system and make something that’s not authoritative seem like it is. Stephen Semple: Yeah. It’s harder that you can’t hack the system today. Anyway, but the technology challenge, how do you figure out who’s backedlinked to who? Well, the only way you can do it is you have to crawl the entire web, copy the entire web, and reverse engineer the computation to do this. Dave Young: Yeah. It’s huge. We’ve been talking about Google’s algorithm for as long as Google’s been around. That’s the magic of it, right? Stephen Semple: Yeah. In the early days, with them doing it as a research project, they could do it because there was hundreds of sites. If this happened even two years later, like 1996, it would’ve been completely impossible because the sheer size to do it as a research project, right? Now, they called this system BackRub, and they started to shop this technology to other search engines because, again, remember there was HotBot and Lyco and Archie and AltaVista and Yahoo and Excite and Infoseek. There were a ton of these search engines. Dave Young: Don’t forget Ask Jeeves. Stephen Semple: Ask Jeeves? Actually, Ask Jeeves might’ve even been a little bit later, but yeah, Ask Jeeves was one of them once when it was around. Dave Young: There was one that was Dogpile that was… It would search a bunch of search engines. Stephen Semple: Right, yeah. There was all sorts of things. Dave Young: Yeah. Stephen Semple: There was another one called Excite, and they got close to doing a deal with Excite. They got a meeting with them, and they’re looking at a license deal, million dollars for BackRub, and they would go into the summer and they would implement it because they were still students at Stanford. They got so far as running for the executives there a side-by-side test. They demo this test and the results were so good with BackRub. Here’s what execs at Excite said, “Why on earth would we want to use your engine? We want people to stay on our site,” because, again, it would push people off the site because web portals had this mentality of keeping people on the site instead of having them leave. So it was a no deal. They go back to school and no one wants BackRub, so they decide to build it for themselves at Stanford. The original name was going to be Whatbox. Dave Young: Whatbox? I’m glad they didn’t use Whatbox. Stephen Semple: Yeah. They thought it sounded too close to a porn site or something like that. Dave Young: Okay, I’ll give them that. Stephen Semple: Larry’s dorm mate suggested Google, which is the mathematical term of 10 to the 100th power, but it’s spelled G-O-O-G-O-L. Dave Young: Googol, mm-hmm. Stephen Semple: Correct. Now, there’s lots of things here. Did Larry Page misregister? Did he decide purposely? There’s all sorts of different stories there, but the one that seems to be the most popular, at least liked the most, is that he misspelled it when he did the registration to G-O-G-G-L-E. Dave Young: I think that’s probably a good thing because when you hear it said, that’s kind of the first thing you go- Stephen Semple: That’s kind of how you spell it. Dave Young: … how you spell it. I think we’d have figured it out, but- Stephen Semple: We would’ve, but things that are easier are always better, right? Dave Young: Yeah. Stephen Semple: By spring of ’98, they’re doing 10,000 searches a day all out of Stanford University. Dave Young: Wait, 10,000 a day out of one place. Stephen Semple: Are using university resources. Everyone else is just using keywords on a page, which led to keyword stuffing, again, another one of these BS SEO keyword stuffing. Now, at one point, one half of the entire computing power at Stanford University is being used for Google searches. It’s the end of the ’98 academic year, and these guys are still students there. Now, sidebar, to this day, Stanford still owns a chunk of Google. Dave Young: Okay. Stephen Semple: Worked out well for Stanford. Dave Young: Yeah, I guess. Stephen Semple: Yeah. Now, Larry and Sergey need some seed round financing because they’ve got to get it off of Stanford. They’ve got to start building computers. They raise a million dollars. Here’s the interesting thing I had no idea. Guess who one of the first round investors are who ended up owning 25% of the company in the seed round? Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories To Sell Ad] Dave Young: Let’s pick up our story where we left off and trust me you haven’t missed a thing. Stephen Semple: Guess who one of the first round investors are who ended up owning 25% of the company in the seed round? Jeff Bezos. Dave Young: Oh, no kidding. Stephen Semple: Yeah, yeah. Jeff Bezos was one of the first four investors in Google. Dave Young: Okay. Well, here we are. Stephen Semple: Isn’t that incredible? Dave Young: Yeah. Stephen Semple: Now, AltaVista created a very interesting technology because AltaVista grew out of DEC computers who were building super computers at the time. They were basically one of the pre-leaders in search because what they would do is everybody else crawled the internet in series. They were crawling the internet in parallel, and this was a big technological breakthrough. In other words, they didn’t have to do it one at a time. They could send out a whole ton of crawlers, crawling all sorts of different things, all sorts of different pieces, bringing it back and could reassemble it. Dave Young: Got you. Stephen Semple: AltaVista also had therefore the most number of sites indexed. I remember back in the day, launching websites, like pre-2000, and yeah, you would launch a site and you would have to wait for it to be indexed and it could take weeks- Dave Young: You submit it. Yeah, there were things you could do to submit- Stephen Semple: There was things you could submit. Dave Young: … the search engines. Stephen Semple: Yes, yeah, and you would sit and you would wait and you’d be like, “Oh, it got crawled.” Yeah, it was crazy. We don’t think about that today. [inaudible 00:15:57] websites crawl. Dave Young: You’d make updates to your site and you’d need to resubmit it, so it would get crawled again- Stephen Semple: Oh, yeah. Yeah. Dave Young: … if there was new information. Stephen Semple: People would search your site and it would be different than the site that you would have because the updates hadn’t come through and all those other things. In 1998, Yahoo was the largest player. They were a $20 billion business, and they had a hand-curated guide to the internet, which worked at the time, but the explosive growth killed that. There was a point where Yahoo just couldn’t keep up with it. Then Yahoo went to this hybrid where the top part was hand-curated and then backfilled with search engine results. Now, originally, Google was very against the whole idea of banner ads, and this was the way everyone else was making money, because what they knew is people didn’t like banner ads, but you’re tracking eyeballs, you’re growing, you need more infrastructure, because basically their way of doing is they’re copying the entire internet and putting it on their servers and you need more money. Now, one of the other technological breakthroughs is Google figured out how to do this on a whole pile of cheap computers that they just stacked on top of each other, but you still needed money. At this moment, had no model for making money. They were getting all these eyeballs, they were faster because they built data centers around the world because they also figured out that, by decentralizing it, it was faster. They had lots of constraints. What they needed to do at this point was create a business model. What does one do when one needs to create a business model? Well, it’s early 1999, they’re running out of money. They hire Salar Kamangar, who’s a Stanford student, and they give him the job of writing a business plan. “Here, intern, you’re writing the business plan for how we’re going to make money. Go put together a pitch deck.” Dave Young: I wonder if they’re still using the plan. Stephen Semple: What they found at that point was there was basically three ways to make the money. Way number 1 was sell Google Search technology to enterprises. In other words, companies can use this to search their own documents and intranets. Dave Young: I remember that, yeah. Stephen Semple: Yeah. Number 2, sell ads, banner ads, and number 3, license search results to other search engines. Dave Young: Okay. Stephen Semple: Based upon this plan, spring of ’99, they do a Series A fundraise. They raised more money, and they also meet Omid [inaudible 00:18:22] who’s from Netscape, and he’s kind of done with Netscape because Netscape had been just bought by AOL, and they recruit him as a chief revenue officer. Omid tries to sell the enterprise model, kind of fails, so things are not looking good on the revenue front. It’s year 2000, and the technology bubble is starting to burst. The customer base is still growing because people love it, love Google, but they’re running out of money again. They decide to do banner ads, because they just have got no money. Here’s the interesting thing is, in this day, 2000, I want you to think about this, you have to set up a sales force to go out and sell banner ads to agencies, people picking up the phone and walking into offices, reaching out to ad agencies. Dave Young: Yeah, didn’t have a platform for buying and selling… And banner ads, gosh, they were never… Google ads, in the most recent memory, are always context-related, right? Stephen Semple: Yes. Dave Young: But if you’re just selling banner ads to an agency, you might be looking for dog food and you’re going to see car ads and you’re going to see ads for high-tech servers and all kinds of things that don’t have anything to do with what you’re looking for. Stephen Semple: That’s how the early banner ads work. Hold that thought. You’re always one step ahead of me, Dave. Dave Young: Oh, sorry. Stephen Semple: Hold that thought. No, this is awesome. Dave Young: I’m holding it. Stephen Semple: What I want to stress is, when we talk about how the world has changed, in 2000, Google decides to do banner ads and how they have to do it is a sales force going out, reaching out to agencies, and agencies faxed in the banner ads. Dave Young: Okay. Yeah, sure. It would take too long for them- Stephen Semple: I’m not making this up. This is how much the world has changed in 25 years. Dave Young: “Fax me the banner.” Stephen Semple: Salespeople going out to sell ads to agencies for banners on Google where the insertions were sent back by fax. Dave Young: For the people under 20 listening to us, a fax machine- Stephen Semple: Who don’t even know what the hell a fax machine is, yeah. Dave Young: A fax machine, yeah, well, we won’t go there. Stephen Semple: Yeah. Now, here’s what they do. They also say to the advertisers at this point, “Google will only accept text for banner ads for speed.” Again, they start with the model of CPM, cost per a thousand views, which is basically how all the agencies were doing it, but they did do a twist on it. They sold around this idea of intent that the ads were showing keyword-based and they were the first to do that. What they did is they did a test to prove this. This was really cool. They set themselves up as an Amazon affiliate and dynamically generated a link on a book search and served up an ad, an affiliate ad, and they’re able to show they were able to sell a whole pile of books. The test proved the idea worked. And then what they did is they went out and they white-labeled this for others. For example, Yahoo did it, and it would show on the bottom of Yahoo, “Powered by Google.” But here’s the thing, as soon as you start saying, “Powered by Google,” what are you doing? You’re creating share of voice. Share of voice, right? Dave Young: Well, yeah, why don’t I just go to Google? Stephen Semple: Why don’t I just go to Google? Look, we had saw this a few years earlier when Hotmail was launched by Microsoft where you would get this email and go, “Powered by Hotmail,” and you’d be like, “What’s this Hotmail thing?” Suddenly, everybody was getting Hotmail accounts, right? Dave Young: Yeah. Stephen Semple: No one has a Hotmail account, no longer they have Gmail accounts, they hardly have Gmail accounts anymore. Dave Young: No, I could tell you that we’ve got a lot of people at Wizard Academy that email us off with a Hotmail. Stephen Semple: Still have Hotmail accounts? Dave Young: Sure. Stephen Semple: Oh, wow. So it’s still around? Okay. Dave Young: And then some Yahoos, yeah. Stephen Semple: Wow, that’s amazing. That’s amazing. Well, still- Dave Young: Yahoo, the email, not the customer. They’re not a Yahoo, but they have an account there. Stephen Semple: In October 2000, they launch AdWords with a test of 350 advertisers. And then, in 2002, they launched pay-per-click Advertising. And then 2004, they go public. Now, here’s one of the other things I want to talk about in terms of share of voice. They had a couple things going on with share of voice. They had that, “powered by Google,” which created share of voice because… We often think of share of voice as being just advertising in terms of how much are people knowing about us. I remember knowing nothing about Google and then learning about Google when Google went public because Google dragged out going public. They talked about it for a long time, but it meant it was financial press, it was front page news. It got a lot of PR and a lot of press around the time that they went public. That going public for them also created massive share of voice because there was suddenly a whole community that were not technologically savvy that we’re now suddenly aware of, “Oh, there’s this Google thing.” Dave Young: And they’re in the news, yeah. So I’ve got an idea for us, Steve. Stephen Semple: Yep, okay. Dave Young: All right. Stephen Semple: Let’s hear it. Dave Young: Let’s pick up part 2 of Google at the point they go public. Stephen Semple: All right, let’s do that. That’ll be an episode we’ll do in the future, yeah. Dave Young: We don’t do very many two-parters, but we’re already kind of a lengthy Empire Builder Podcast here. Stephen Semple: Oh, yeah. I was just taking it to this point, but I think that would be very interesting- Dave Young: Oh, okay. Stephen Semple: … because look, Google is a massive force in the world today- Dave Young: Unbelievable, yeah. Stephen Semple: … and I think it would be interesting to do the next part because there’s all sorts of things that they did to continue this path of attracting eyeballs. Dave Young: We haven’t even touched on Gmail yet. No, we have not. We have not. Stephen Semple: Because that happened after they went public. Correct. Let’s do that. Dave Young: Okay. Stephen Semple: Here’s the lesson that I think that I want people to understand is share of voice comes from other things, but we’re going to explore that even more in this part 2. I like the idea of doing this part 2. They really looked at this problem from a completely different set of eyeballs, and this is where I commend Google, from the standpoint of there’s all this stuff in the internet and what we really want to know is who is the authority. They looked at the academic world for how does it establish authority, and how authority is established is how much is your work cited by others, how much are other… So, now, Google has of course expanded that to direct search and there’s all these other things, but they’ve always looked at it from the standpoint of, “Who in this space has the most authority? Who is really and truly the expert on this topic? We’re going to try to figure that out and serve that up.” Dave Young: Yeah. Stephen Semple: That’s core to what their objective has been. Dave Young: We could talk about Google for four or five episodes probably. Stephen Semple: We may, but we know we’re going to do one more. Dave Young: All right. Stephen Semple: Awesome. Dave Young: Well, thanks for bringing it up. We did mention their name. Actually, if we just put this out there, “Hey, Google, why don’t you send us all the talking points we need for part 2?” There, I put it out there. Let me know how that works. Stephen Semple: My email’s about to get just slammed. All right. Thanks, David. Dave Young: You won’t know it’s from them though. You won’t know. You won’t know. Isn’t that good? Stephen Semple: That’s true. That’s true. Dave Young: Thank you, Stephen. Stephen Semple: All right. Thanks, David. Dave Young: Thanks for listening to the podcast. Please share us, subscribe on your favorite podcast app, and leave us a big, fat, juicy five-star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute Empire Building session, you can do it at empirebuildingprogram.com.

Get Quick Answers About X10 Based on Published Research Below you can get quick answers about the X10 based on numbers research studies that have been published over the years. Visit our research page to view and download research studies to share with your surgeon or PT team. /* Scope everything to #x10-widget-container to protect site styles */ #x10-widget-container { all: initial; /* Reset only inside this box */ display: block; font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; max-width: 800px; margin: 40px auto; padding: 30px; background-color: #CAF0F8; border-radius: 20px; box-sizing: border-box; } #x10-widget-container * { box-sizing: border-box; } /* Header Styles */ #x10-widget-container .x10-header { text-align: center; margin-bottom: 30px; } #x10-widget-container .x10-title { font-size: 28px; font-weight: 800; color: #03045E; margin: 0 0 8px 0; display: flex; align-items: center; justify-content: center; gap: 12px; } #x10-widget-container .x10-subtitle { color: #475569; font-size: 16px; margin: 0; font-weight: 500; } /* Flashcard 3D Logic */ #x10-widget-container .perspective-box { perspective: 1000px; max-width: 600px; margin: 0 auto; } #x10-card-wrapper { position: relative; width: 100%; aspect-ratio: 5/3; cursor: pointer; transform-style: preserve-3d; transition: transform 0.6s cubic-bezier(0.4, 0, 0.2, 1); box-shadow: 0 10px 25px -5px rgba(0, 0, 0, 0.1); border-radius: 16px; } #x10-card-wrapper.is-flipped { transform: rotateY(180deg); } #x10-widget-container .card-face { position: absolute; width: 100%; height: 100%; backface-visibility: hidden; -webkit-backface-visibility: hidden; border-radius: 16px; display: flex; flex-direction: column; align-items: center; justify-content: center; padding: 40px; text-align: center; } #x10-widget-container .card-front { background: white; border-bottom: 8px solid #0077B6; } #x10-widget-container .card-back { background: #0077B6; color: white; transform: rotateY(180deg); border-bottom: 8px solid #03045E; } /* Content Styles */ #x10-widget-container .category-tag { position: absolute; top: 20px; left: 20px; font-size: 10px; text-transform: uppercase; letter-spacing: 1px; font-weight: 700; display: flex; align-items: center; gap: 6px; } #x10-widget-container .card-front .category-tag { color: #00B4D8; } #x10-widget-container .card-back .category-tag { color: #CAF0F8; opacity: 0.8; } #x10-widget-container .card-text-front { font-size: 32px; font-weight: 700; color: #1e293b; margin: 0; } #x10-widget-container .card-text-back { font-size: 20px; font-weight: 500; line-height: 1.5; margin: 0; } #x10-widget-container .click-hint { color: #94a3b8; font-size: 12px; margin-top: 20px; animation: x10pulse 2s infinite; } /* Progress & Controls */ #x10-widget-container .progress-container { width: 100%; background: white; height: 10px; border-radius: 10px; margin-bottom: 25px; overflow: hidden; } #x10-progress-bar { height: 100%; background: #0077B6; width: 8%; transition: width 0.3s ease; } #x10-widget-container .controls { display: flex; justify-content: space-between; align-items: center; margin-top: 25px; } #x10-widget-container button { background: white; border: none; padding: 10px 18px; border-radius: 10px; cursor: pointer; font-weight: 600; color: #475569; box-shadow: 0 2px 4px rgba(0,0,0,0.05); transition: all 0.2s; display: flex; align-items: center; gap: 8px; } #x10-widget-container button:hover { background: #f8fafc; transform: translateY(-1px); } #x10-widget-container .nav-btn { border-radius: 50%; padding: 12px; color: #0077B6; } #x10-widget-container #card-counter { text-align: center; margin-top: 20px; color: #64748b; font-size: 14px; font-weight: 500; } @keyframes x10pulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.5; } } /* Responsive Adjustments */ @media (max-width: 600px) { #x10-widget-container .card-text-front { font-size: 24px; } #x10-widget-container .card-text-back { font-size: 16px; } #x10-card-wrapper { aspect-ratio: 4/3; } } X10 Recovery Knowledge Master the science of Pressure Modulated Knee Rehabilitation Core Concept The Rehabilitation Gap Click to Reveal Fact / Definition The critical disparity between a mechanically successful surgery and the patient's actual functional recovery. Shuffle Reset Card 1 of 12 (function() { const cards = [ { cat: "Core Concept", f: "The Rehabilitation Gap", b: "The critical disparity between a mechanically successful surgery (implants aligned) and the patient's actual functional recovery (mobility/strength). X10 bridges this gap." }, { cat: "Technology", f: "PMKR", b: "Pressure Modulated Knee Rehabilitation. Unlike passive machines (CPM), PMKR uses active biofeedback to work *with* the patient's pain threshold to gain range of motion." }, { cat: "Statistic", f: "MUA Reduction Rate", b: "X10 users see a Manipulation Under Anesthesia (MUA) rate of

On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-driven traffic shaping and price floor optimization, walks through Playwire's Quality, Performance, Transparency (QPT) initiative, and discusses major ecosystem issues like supply chain opacity, malicious ads, and the shifting realities of AI-driven discovery. He also introduces RAMP, Playwire's Revenue Amplification Management Platform, built to give enterprise publishers control, visibility, and optional AI automation. Takeaways AI is best for repetitive, rapid decisions; humans are best for contextual strategy and judgment in a gray, complex ad ecosystem. AI traffic shaping drove a 21% lift in Revenue Per Session versus 9% without it. AI price flooring delivered about a 20% uplift in RPM through multidimensional, per-request adjustments. Cutting bid requests can increase performance and revenue while also improving page speed and traffic. QPT shifted Playwire from quantity to quality, strengthening trust with buyers and partners. Transparency remains uneven: publishers still struggle to identify buyers and stop malicious ads across the bidstream. RAMP unifies traffic shaping, bid shaping, and flooring into a platform designed for enterprise publisher control and visibility. Chapters 00:00 Intro Jayson Dubin and the core theme 00:55 What Playwire does and why automation matters at scale 01:23 The false choice: automation vs human involvement 01:38 Decision framework where AI wins vs where humans win 02:31 Traffic shaping explained feed DSPs and SSPs what they eat 03:15 Traffic shaping results 21% RPS lift and fewer bid requests 04:01 AI price flooring moving beyond GAM rule limits 05:23 Origin story industry feedback and the shift to quality 05:57 QPT Quality Performance Transparency 06:57 Two-year impact: fewer requests, higher CPM, higher revenue 09:37 Marketecture Live Q&A: What AI means for publishers now 18:56 Scale and leverage who gets to command better terms Learn more about your ad choices. Visit megaphone.fm/adchoices

Blessed Christmas Eve to all! As we await our Savior's birth this Christmas, we're welcoming Fr. Joseph Aytona, CPM of the Fathers of Mercy to the podcast. Fr. Aytona shares about the Spiritual Motherhood Sodality and helps us to better understand a topic that, while so important, can also be hard to wrestle with on the path of infertility. We'll talk to Fr. Aytona about:woman's longing for her maternal mission, and how we are all called to help others grow in grace.how our Blessed Mother truly understands what we're going through!the importance of praying for priests, and how it can be a beautiful expression of spiritual motherhood.We hope you'll find Fr. Aytona's message of grace, hope and mercy to be a comfort to you this Christmas!Links:Fathers of MercySpiritual Motherhood Sodality

This week I had the chance to sit down with two fascinating guests who are at the forefront of bridging the worlds of digital performance marketing and traditional television advertising. Nick Fairbairn, VP of Growth Marketing at Chime, and Andy Schonfeld, CRO at Tatari, walked me through how they've transformed Chime from a pure digital-first, DTC neobank brand built on social and search into a sophisticated advertiser that runs television campaigns with the same performance mindset they apply to Meta and Google. Their partnership has evolved from small linear TV tests six years ago to a comprehensive full-funnel TV strategy that blends brand building with direct response metrics.Nick and Andy shared incredible insights into the evolution of performance TV, from navigating the COVID-era inventory opportunities to understanding why linear TV still matters even as streaming dominates the conversation. They explained how Chime approaches television with a portfolio strategy, balancing premium reach moments like live sports with more targeted direct response placements, and why creative and media planning have become the "new targeting" in a world where precise one-to-one identification remains expensive and imperfect. We also dove into the challenges of measuring TV in a fragmented landscape, the role of AI-driven creative, and whether shoppable TV will actually move the needle or remain a marginal innovation. Key HighlightsHere's a shorter version:

Ready for a feel-good jolt of purpose and practical ideas to carry you into the new year? We kick off with National Underdog Day, then connect that spirit to math classrooms where identity, equity, and agency drive the work. The conversation builds toward a big announcement: the CPM Teacher Conference returns to San Francisco on February 21–22, 2026, with an energized program designed to meet teachers where they are and help them go further.We share the details educators care about. Dr. Eugenia Cheng brings a keynote on the math of inequality and how things add up—or don't—in real life, with on-site book signings. Peter Liljedahl from Building Thinking Classrooms leads two sessions, while Eli Luberoff from Desmos delivers a couple of sessions and the closing general session. Expect twelve concurrent sessions across five blocks, with threads for discourse, reading, literacy, and technology, and BTC. The Ignite talks wrap Saturday with rapid-fire inspiration that always sparks Monday-ready ideas. Exhibitors like WipeBook and TODOS join the mix, plus a space for hands-on Q&A about CPM curriculum and professional learning.The heart of the episode is human. Chi Lo, one of our Join Them on Their Journey teachers, reflects on how the CMC-North conference helped keep the flame alive—reminding them that math should feel human and affirming. Jessie Todd, our other JTOTJ teacher, shares how fidelity to student-centered structures meant their class kept learning even with a substitute which can be attributed to routines and clear storylines in the curriculum. If you're craving community, practical strategies, and a renewed belief that students can own their math learning, this one's for you. Subscribe, share with a colleague who needs a December boost, and leave a review with your favorite underdog story—and maybe we'll read a few on an upcoming episode.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

In this episode of The Knife Junkie Podcast, Bob "The Knife Junkie" DeMarco sits down with custom knife maker and designer Calvin Richardson. Calvin is the creative mind behind the Steadfast, a popular design produced by Work Tuff Gear. They talk about how this blade updates the classic combat utility knife for modern users and discuss the release of the new Steadfast Large model.Calvin explains his old-school approach to design, revealing that he doesn't use computers but draws everything by hand with pencil and paper. He shares his "radius rule" and focuses heavily on how a handle feels so that you will actually want to keep using the knife. He also describes the "meditative flow state" he gets into when grinding and shaping his custom pieces.Later in the show, the conversation turns to the specific steels Calvin prefers for his handmade custom knives, like Nitro-V and CPM-154. He explains why he prefers making fighting knives over kitchen knives and gives a preview of upcoming projects inspired by military history, including his take on the MacV SOG Bowie and the Mark 3 Fighting Knife.Guest Links:Instagram: @calvinrichardson.1981Facebook: Calvin Richardson CustomShow Links & Sponsors:Support the Show on Patreon: theknifejunkie.com/patreonBattlBox: theknifejunkie.com/battlboxLaunch Cart: theknifejunkie.com/launchWatch on YouTube: theknifejunkie.com/youtubeWebsite: theknifejunkie.comBe sure to support The Knife Junkie and get in on the perks of being a patron, including early access to the podcast and exclusive bonus content. Visit https://www.theknifejunkie.com/patreon for details. You can also support The Knife Junkie channel with your next knife purchase. Find our affiliate links at https://theknifejunkie.com/knives.Let us know what you thought about this episode and leave a rating and/or a review. Your feedback is appreciated. You can also email theknifejunkie@gmail.com with any comments, feedback, or suggestions.To watch or listen to past episodes of the podcast, visit https://theknifejunkie.com/listen. And for professional podcast hosting, use our podcast platform of choice: https://theknifejunkie.com/podhost.

In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce SaaS company — Attentive, LiveRecover, Sendlane, Social Snowball, Refundle and more — Zohaib breaks down what's actually happening behind the scenes.We cover the collapse of enterprise-driven SaaS models, why micro creators are outperforming paid ads, how CPM-based creator marketing is rewriting e-commerce, and why AI-generated content is about to hit a massive wall as platforms begin suppressing it.This episode is packed with insider stories, real tactical insights, and a brutally honest look at where social commerce, creators, and AI are heading in 2025 and beyond.If you're building in SaaS, running an e-commerce brand, scaling creators, or navigating the new TikTok/Instagram landscape — this conversation will change how you think about growth.---------------------------------------------------------------------------------------

Send us a textIt's typically the first in depth contact a non member has with a credit union and that non member, increasingly, is seeking to open a new account online.Good luck with that.The brutal fact is that digital account opening tools at most credit unions are inadequate - and an upshot is a stampede of would-be members who simply abandon the process.That's why today's show features Philip Paul, CEO of Cotribute, a developer of digital member onboarding tools, and Kathy Richardson VP of Digital Products and Services at CPM Federal Credit Union , a South Carolina institution with assets around $650 million.Here are results touted by CPM after their implementation of Cotribute tools:32% increase in new accounts opened in just 90 days82% reduction in manual reviews due to automated fraud detection and decisioningSignificant time savings for staff, who are now freed from tedious remediation and cleanup Sounds good? It gets better. The Cotribute rollout of its tools at CPM was happening so swiftly, the credit union actually asked them to slow down.  I have never before heard that. You'll find out why on the show.You'll also find out that there are many, many ways to catch fraudsters in the digital onboarding process.And these are indeed the tools that Gen Z wants when launching a new relationship with a financial institution.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com  And like this podcast on whatever service you use to stream it. That matters.  Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

A few weeks ago Andrew Huberman announced that he had partnered with the sports and eyewear company Roka. Together they've put out a specially branded blue-blocking glasses that are designed to help you wind down and get better sleep at night. If that sounds weird to you, you're not alone. Over the years Huberman, who a professor of neurobiology and ophthalmology, has repeatedly said that that he didn't believe that blue blocking classes did all that much. Was it possible that a giant financial windfall could have changed his mind on settled science? It's not totally surprising that leading influencers might themselves be influenced by tidal wave amounts of cash. As  @TaylorLorenz  mentions, we've always doctors on industry payrolls shilling everything from sugar to cigarettes. What's new is that social media engenders para-social relationships with specific influencers whose own opinions, protocols and prognostications tend towards cult-like power over their followers. With more than 15 million combined followers across his social media accounts, Andrew Huberman is likely the most powerful scientific voice on the planet. So when he says something is settled science and then changes his mind for a cash grab, it undermines the public faith in information writ-large.It's just one small step from trusting to untrusting Huberman to someone trusting and then untrusting scientific explanations from anyone. (Incidentally, Benn Jordan just did a great piece on misinformation and explicit propaganda that shows how global powers capitalize on the general distrust of authorities).The thing that I find hardest to understand about Huberman's most recent grift is now that it happened, but why he would need money at all. What motivates his endless greed when it comes at the expense of his integrity? Stanford professors of his caliber make about $250,000 according to Glassdoor.com. That's a pretty solid amount of money all on its own. YouTube ads run automatically and pay about $5.50 per thousand views with what amounts to a strict firewall between his editorial content and the sponsor's demands. (THIS NEXT SENTENCE CONTAINS AN ERROR, PLEASE SEE THE FOLLOWING PARAGRAPH) Given that he has 365 million views on his channel, it's a simple calculation to figure out that he is bringing in about $7M a year from adsense alone. That means he's already making 28 times his ordinary salary without the need for any ethical compromises on his part. All told, the Huberman Lab podcast has generated at least $20 million over the course of its three year run to date. (CORRECTION THIS PREVIOUS PARAGRAPH CONTAINS AN ERROR: @hubermanlab I calculated that Huberman made $20M on YouTube ads based on his 365M combined views which make around $5.50 CPM. My math was seriously off. The true total would have been only $2M from ad sense. So instead of making 28x the standard Stanford salary, he only was making 3x. I regret the error and will issue a video correction)That's an unfathomable, wasteful and frankly obscene, amount of money from my perspective. Even so, Huberman didn't think that it was enough. The Roka deal will likely give Huberman a sizable payment of $1-2 million over its lifetime. Meanwhile, He has a further 13 paid sponsors on his show which, we can guess net him another $6 million (actually, just $600,000) or so a year. That mindset is what's fundamentally broken with the information universe we live in. Instead of being an upstanding credible vehicle for science, Huberman made the, probably unconscious, decision that money was the most important metric for success. The only silver lining here is that at least we can document exactly when and where he changed his mind on science.I hope that you enjoy the video.

It's time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's Data Suite before the year ends.Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That's exactly the concept we dig into today as we explore the opportunities inside connected TV and why it's becoming a must-have in every marketer's media mix.We're joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms. Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening. In This Episode:- What NextRoll does now: the evolution- How NextRoll handles attribution on social platforms- Why AI-driven budget optimization is necessary- What is CTV and why is it exploding?- CPM shifts in CTV targeting - Targeting and retargeting CTV ads across devices - Real-world CTV results- What marketers must know for 2026Mentioned in the Episode:AdRoll / NextRoll CTV case studies Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Vibhor Kapoor:Website: https://www.adroll.com/ LinkedIn: https://www.linkedin.com/in/vibhor Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

A bag of popcorn, a few movie-theater secrets, and then the big pivot: what actually makes math materials high quality. We invited Bridget Gunn and Dan Henderson to help us pull HQIM out of acronym-land and into real classrooms, where teachers need time, students need voice, and everyone needs coherence. The result is a candid, practical tour of how curriculum design can elevate thinking without burying teachers in prep.We break down five components that anchor equitable, engaging teaching—planning around big ideas, open and engaging tasks, student questions and conjectures, reasoning and justification, and teaching toward social justice—and show what they look like day to day. Bridget and Dan explain why “good” materials aren't enough, how high quality design anticipates student strategies, and where author notes, sample questions, and team routines give you the support to listen, probe, and connect ideas. We dig into full-stack lesson arcs that start with experience and grow toward generalization, so students build concepts instead of memorizing steps.You'll hear how routines like rough draft talk shift authority to students, and why simple moves—like a quick door question—can spark belonging that pays off in mathematical risk-taking. We also share adoption advice: look past checklists and ask whether a program centers student thinking, connects concepts across units and grades, and gives practical facilitation cues that free your attention for what matters.Come for the corn puns, stay for the concrete ways HQIM can transform your classroom culture. If this conversation resonates, follow the show, share it with a colleague, and leave a review telling us which “big idea” you want to see woven through your course next.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

In this episode, Brandon Pierpont goes beyond ad tactics and shows painting contractors how to turn attention into revenue. Live from PCA's Women in Paint, he breaks down winning Meta ads (CPM, conversion, creative that drives engagement), the “micro-sales” inside your sales process (speed-to-lead, pre-estimate value, selfie confirmations), and the review, referral, and neighborhood-take-rate plays that compound ROI. Practical, no-fluff steps to lower CPL, raise close rates, and build a profitable growth engine.

Factual isn't standing still - and this panel proves it. Recorded live at the TellyCast Digital Content Forum, this conversation digs into how the factual genre is being rebuilt for a digital-first world. Lucy Smith hosts a sharp, unsentimental discussion with Gerrit Kemming (Quintus Studios), Marvyn Benoit (Baker's Dozen Studios) and Jamie McDonald (After Party Studios) about who really owns value in today's market: the audience-holders or the IP-holders.They unpack how social video has reshaped commissioning logic, why audience ownership is now the most powerful currency in factual, and how creators are becoming new-age broadcasters. The panel gets into hybrid funding models, co-ownership of IP, rapid-cycle development, YouTube economics, CPM realities, danger-led factual, testing formats on social platforms, and the rise of patchwork financing. This is a clear-eyed look at the future: faster turnarounds, collaborative models, creator-talent partnerships, and a factual economy where anyone with audience can commission.If you want to understand where factual formats are heading - and how digital-first production companies are finding new routes to money, scale and global reach - this session is required listening.Sign up for The Drop newsletter Support the showSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

In this episode of Seceret to Scaling your Ecommerce Brand, Jordan West and Zohaib from Refundle break down exactly how brands can scale from 0 to 7 figures on TikTok Shop using creators, content strategy, CPM arbitrage, and whitelisting.We cover the real reasons TikTok Shop works, how to build creator communities, how to repurpose UGC across every platform, and why attribution is broken in 2025. You'll learn how to reach out to affiliates, how many samples you should send, how to increase GMV from live shopping, and the exact playbook top-performing brands are using right now.If you want to grow your TikTok Shop, lower CPMs, and scale organic + paid through creators, this episode gives you the full blueprint.===============================

This roundtable explores how B2B teams can use modern demand strategies, B2C channels, and incrementality testing to prove true ad impact in 2026. The conversation highlights omni-channel expansion beyond LinkedIn, data-driven measurement, and practical ways to validate lift across pipeline and revenue.Speakers and RolesMatt Sciannella – Host and practitioner running paid media for multiple B2B clients; shares real client use cases, lift results, and practical frameworks for measurement and experimentation.Keith Putnam-Delaney – CEO of Primer; former Dropbox growth leader; expert in B2B expansion into B2C channels, audience targeting, mobile–desktop measurement problems, match rates, and lift testing.Authority: Both speakers bring hands-on experience running B2B paid programs at scale and deep insight into attribution limits, ABM constraints, and cross-channel growth strategies.Topics CoveredRising costs and saturation in traditional B2B channels (LinkedIn, Google).Why B2B brands must expand into B2C channels like Meta, YouTube, Reddit, TikTok.Mobile vs. desktop measurement gaps and cross-device limitations.Signal loss, attribution decay, and the need for server-side events.How to validate true impact using lift tests and incrementality.CPM efficiency comparisons across channels.ABM unbundling and alternatives to large, monolithic ABM platforms.Using holdout groups, geographic lift, and omnichannel testing strategies.Real client examples showing lift in inbound, share of search, and revenue.How audience targeting tools unlock TAM expansion outside LinkedIn.Questions This Video Helps AnswerHow do B2B marketers prove real ad impact without relying on last-touch attribution?How can brands expand beyond LinkedIn and still target ICP buyers effectively?What causes demand generation inefficiency and how do you fix it?How do mobile–desktop and cross-device gaps distort performance data?What is the right way to design lift tests or incrementality experiments?How can small TAM companies still scale using B2C channels?What alternative ABM workflows exist beyond large enterprise platforms?How should B2B teams interpret rising CPMs and shrinking reach?Jobs, Roles, and Responsibilities MentionedB2B growth marketingGrowth teamsSales operations managersRevenue operations rolesVPs of MarketingRegional sales directorsMedical device surgeons (ICP example)Marketing, sales, financeInfosec teamsPLG teamsField marketingOutbound sales teamsKey TakeawaysAttribution alone cannot prove channel value; lift tests reveal true incrementality.B2B audiences exist far beyond LinkedIn, and CPM efficiency is often dramatically higher on Meta, Reddit, and YouTube.Mobile-heavy consumption breaks MTA models; server-side signals and conversion APIs are now essential.ABM can be unbundled using smaller, more flexible tools and alternative data sources.Expanding TAM and using audience targeting unlocks more reach and stronger pipeline outcomes.Share of search is a powerful leading indicator for demand creation impact.Omnichannel experimentation paired with structured test design improves confidence with finance and executive teams.Frameworks and Concepts MentionedIncrementality testingHoldout groupsChannel-based lift testsGeographic lift testsAccount list split testingLeading vs. lagging indicatorsShare of search analysisServer-side conversion APIs (CAPI)Cross-device measurementAudience match ratesABM unbundlingCPM efficiency analysis

In this special Thanksgiving episode of CPM Customer Success, we break down one of OneStream's newest announcements: their newly expanded strategic alliance with Microsoft. From AI-driven variance analysis inside Copilot, to real-time insights delivered in Teams, to intelligent forecasting in Excel — this partnership has the power to redefine how finance teams work, collaborate, and make decisions. We walk through: How SensibleAI™ Agents are transforming Microsoft 365 into a finance intelligence hub Why unified CPM platforms outperform disconnected legacy tools How global organizations like Tronox simplified planning, forecasting, and reporting The key steps finance teams should take now to prepare for AI-enabled workflows Perfect for listeners preparing their 2026 finance strategy… or just getting ready for a well-deserved holiday break!

This week, Newslaundry's Abhinandan Sekhri, Jayashree Arunachalam and Shardool Katyayan are joined by journalist and author Rahul Pandita and The News Minute's Sudipto Mondal.The discussion begins with Rahul's new novel, Our Friends in Good Houses, and then turns to the recent killing of Maoist commander Madvi Hidma in Andhra Pradesh.Rahul recalls meeting the man who recruited Hidma as a child. He then talks about the “tragedy” of the Maoists and the banned Communist Party of India (Maoist). “One reason why we are witnessing this downfall now of the CPM office is that this somehow, in the passage of this time, steered away from what they had set out to do, which is to basically protect the adivasis and their natural resources. But during this course, I think they became obsessive about fighting the state…and became, in their own ways, stakeholders in these natural resources. That is the tragedy of the CPM.”Sudipto says, “The worst part about the Maoist movement is that it follows one basic principle of armed conflict, which is that the people sending people to war are old men. The people going to war are young boys."The conversation then moves to the Red Fort blasts. Abhinandan asks the panel about the video of a key suspect in the case justifying suicide attacks, seeking their views on whether airing such footage is irresponsible or journalistically necessary.This and a lot more. Tune in!Timecodes00:00:00 - Introductions and announcements00:03:37 - Discussion on Rahul Pandita's Book00:11:40 - Headlines 00:18:33 - Killing of Madvi Hidma01:00:38 - Red Fort Blasts Aftermath01:21:36 - Sudipto & Rahul Pandita's Recommendations01:24:58 - Letters01:36:40- RecommendationsCheck out previous Hafta recommendations, references, songs and letters.Produced by Amit Pandey with Ashish Anand & Sourav Ranjan. Sound Recordist Anil Hosted on Acast. See acast.com/privacy for more information.

Start with a name and you get a story. We kick off with Latvian Independence Day and our colleague, Astrida Lizins, whose Latvian name, family roots, and community traditions open a window into how culture survives and thrives far from home. From Saturday language schools and summer camps to folk dance sets and dense rye bread, we explore how rituals and food build belonging—and why that matters when we think about classrooms.That bridge takes us to timely news from California's curriculum adoption (CPM is on the list!) and a bigger conversation about high-quality instructional materials with our executive director, Rafael del Castillo. We compare research-based claims with evidence gathered by real teachers, and we unpack a clever “shopping guide” from a recent NCTM conference: Are frameworks empowering educators to ask better questions, or inviting polished talking points that dodge substance? Our take centers teacher voice and professional judgment while acknowledging the real pressures on time, attention, and support.Assessment and technology become the crucible where values show up. We wrestle with efficiency versus understanding, the limits of Scantron-era shortcuts, and where modern AI can help without hollowing out the work. Instead of outsourcing thinking, we propose smarter feedback loops, more student self-assessment, and classroom routines that make space for curiosity. Along the way, we reframe “grade level,” embrace heterogeneous classes as the norm, and borrow early childhood wisdom: arrive with wonder, meet the learner in front of you, and build the dance together.If this conversation resonates, follow the show, share it with a colleague, and leave a review with one insight you're taking back to your classroom. Your voice helps more educators find the ideas that move their teaching forward.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

NOTE :Agence : https://www.j7media.com/frFormez-vous : https://j7academie.com/Newsletter : https://j7media.com/escouadeDans ce replay de live, je vous montre comment savoir si Andromeda est VRAIMENT le problème sur votre compte Facebook Ads. On passe en revue 3 métriques clés (CPA, marge, CPM), on regarde pourquoi la saisonnalité s'est effondrée, puis je vous donne le setup de campagne que nous utilisons aujourd'hui (Advantage+, attribution large, une seule audience, budget centralisé). Ensuite, on décortique notre framework de diversification créative et d'angles marketing avec plusieurs cas e-commerce (beauté, compléments, électrolytes) et je vous montre comment on transforme ces tests en campagnes qui scalent.

Hey everyone, it's Dave Jackson from the School of Podcasting! In today's episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don't need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.Key Points & TakeawaysYou Don't Need Huge Download Numbers: Heidi Kay Begay shares how she started pitching to sponsors around episode 30 of her niche show, Flute360, and landed deals despite having a small audience.Mindset Shift: Treating your podcast like a business is crucial. I loved Heidi's “corn and wheat” metaphor—don't expect business results if you're just planting hobby seeds!Pitching Sponsors: Heidi describes reaching out directly to music-branded companies—flute makers, apparel, gadgets—and focusing on how to create a win/win relationship from day one. She didn't let her lack of experience or nerves stop her!Focus on Value Over Numbers: Rather than falling for CPM (cost per mille) models, Heidi looked at what brands spend for visibility in her industry—conference booths, event program ads, etc.—and built sponsorship packages (bronze, silver, gold) that reflected that value.Partnership, Not Just Ad Reads: Heidi emphasizes listening to a sponsor's specific goals and showing genuine interest in their needs, often including interview opportunities and co-promotions to make the partnership more meaningful.Negotiation is Key: Most deals aren't signed after one email. Expect lots of back and forth, and be ready to listen and adjust your offer. Don't feel you need everything perfect before you start the conversation.Pricing Sponsorships: Heidi recommends considering not only downloads but also your total digital presence—social media, mailing list, engagement rates, speaking appearances, etc. Sponsors look at much more than just podcast stats.Campaign Tracking & Follow-Up: Not all sponsors require detailed post-campaign stats. Some are satisfied knowing their brand was featured; others want custom URLs to track results. Being organized and professional goes a long way.Dealing with Rejection: Both Heidi and I agree—a “no” today could be a “yes” later. Don't burn bridges, rejection is often just “not now.”AI Music Tools: I shared my experience using Suno (suno.ai), an AI music creation platform, to generate podcast outro music. If you use paid tiers, you own the commercial rights (worth checking out, especially if you need affordable, legal music for your show).Check out Heidi's Course on Monetization.Websites Mentionedredhouseproductions.net – Heidi's podcast production/consulting hub.schoolofpodcasting.com – My site for podcast coaching, resources, and community.suno.ai – AI music creation platform.horseradionetwork.com – Referenced for creative sponsorship strategies.

What if “common sense” isn't universal at all—but learned, personal, and shaped by context? Joel and Misty begin with their typical philosophical investigation of the national day. This time it's "Use Your Common Sense" Day. That reframing sets the stage for a lively conversation with our colleagues Bri Ruiz and Adam Varnes as they launch Sum Shenanigans, a new CPM social series built to deliver practical math‑teaching strategies right where you already scroll.We dig into the why behind the project: teachers don't need more theory in abstract; they need clear, adaptable moves they can try tomorrow. Sum Shenanigans pairs long‑form YouTube conversations with quick Instagram reels, so you can choose depth or speed based on your day. The first topics hit two of the biggest challenges in student‑centered classrooms—pacing and collaborative learning. We unpack how to prioritize essential ideas, plan checkpoints, and protect thinking time, then shift to group routines, roles, and talk moves that lift more voices without losing mathematical focus.From there, we preview upcoming episodes on supporting multilingual learners, working with students with exceptionalities, and sharpening core practices like formative assessment, circulating, and questioning. Bree and Adam keep the tone grounded and human—they're not presenting as the final word, but as reflective practitioners sharing what's worked, what hasn't, and what they're still testing. That openness is the point: we want to spark a wider conversation so teachers can add their own approaches, surface real‑world constraints, and co‑create better solutions.Ready to jump in? Watch the long versions on YouTube, catch the bite‑size tips on Instagram, and tell us what you want next. Subscribe, share with a colleague, and drop a comment with your biggest classroom challenge—what should we tackle together?To celebrate our launch, we have posted our first two episodes on YouTube, Supporting Study Teams and Pacing. Keep an eye out on Instagram for the Reels that will go up soon. We hope you enjoy the series as much as we have making it.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

Ep. 21 | Bridging worlds, the CNM and CPM journey of Kerry Dixon by Sofia Scheuerman

In this episode of the Born Wild Podcast, host Sophia Henderson, LM, CPM, interviews Lily Nichols, a Registered Dietitian/Nutritionist, Certified Diabetes Educator, researcher, and author with a passion for evidence-based nutrition. Together, they explore the critical role of nutrition during pregnancy and postpartum, the gaps between current dietary guidelines and modern research, and the importance of combining traditional wisdom with science.Lily shares insights from her best-selling Real Food series, emphasizing the value of high-quality protein, mindful carbohydrate intake, and nutrient-dense foods for fertility, pregnancy, and recovery. The conversation also covers gestational diabetes testing, caffeine consumption, postpartum nourishment, and the need for better education and support for women throughout their childbearing years.⸻What You'll Learn • Why evidence-based nutrition is essential during pregnancy and postpartum • How traditional wisdom aligns with current research on maternal health • The importance of high-quality protein and micronutrients for fertility and pregnancy • How to approach gestational diabetes testing and dietary management holistically • Postpartum recovery foods and the value of meal prepping • How to discern the quality of food sources for optimal health⸻Lily Nichols is a Registered Dietitian/Nutritionist, Certified Diabetes Educator, researcher, and author known for her evidence-based, sensible approach to maternal nutrition. She is the founder of the Institute for Prenatal Nutrition®, co-founder of the Women's Health Nutrition Academy, and the author of three influential books: Real Food for Fertility (co-authored with Lisa Hendrickson-Jack), Real Food for Pregnancy, and Real Food for Gestational Diabetes. Her work has influenced prenatal nutrition policy internationally and is used in university-level maternal nutrition and midwifery courses.When not writing or teaching, Lily enjoys spending time with her husband and two children—most likely outdoors or in the kitchen.

Most founders think ads are the only scalable way to grow. They aren't. Aiden shows how outbound, done right, can outperform paid social—no algorithms, no ad bans, no CPM spikes. The secret isn't “more hustle.” It's smarter tech: parallel dialing that filters bad data, avoids spam flags, and connects live calls 10x faster.We trace the fall of traditional cold calls (three live connections per hundred dials), the rise of AI limits under TCPA, and why Facebook ads have quietly become a treadmill of copy rewrites, rising costs, and bot clicks. Aiden's model flips the script—less burn, more control, and measurable consistency.Even more surprising: the next generation of inside sales agents aren't in Silicon Valley—they're Egyptian lawyers earning more cold-calling than in law. Global leverage meets old-school grit.This isn't nostalgia for boiler rooms. It's data-driven, tech-enabled human connection.TL;DR* “Cold calling is dead” is a myth—it just evolved with smarter tools.* Parallel dialers reach 700–800 numbers/hour with adaptive line control.* Real cost advantage: your time + dialer fee vs $10K ad testing cycles.* AI callers are banned under TCPA—human voice still wins trust.* Best ROI: trained inside sales agents + verified mobile data = predictable leads.* Bonus: outbound also builds partnerships, not just direct sales.Memorable lines“Cold calling isn't dead—it's just been automated, filtered, and reborn.”“You can't out-ad Facebook's algorithm, but you can out-call your competition.”“Consistency beats creativity when your pipeline depends on people.”“AI can't legally sell for you—but real humans still can.”GuestAiden Sowa — Founder & CEO of Zoto Dialer, building next-gen multi-dialing systems that balance pickup rate, compliance, and speed for sales teams worldwide.LinkedIn: https://www.linkedin.com/in/aidansowa/Website: https://www.zotodialer.co/Why this mattersScaling isn't about finding the next hack—it's about control.Cold calling 2.0 delivers what ads can't: consistent reach, predictable costs, and direct conversations that build trust faster than clicks. If inbound is chaos, outbound is the discipline that steadies growth.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com