Discussion in Digital

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Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted bran…

McKinsey Marketing & Sales


    • Jun 26, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 20m AVG DURATION
    • 32 EPISODES


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    Latest episodes from Discussion in Digital

    Discussions in Digital: Surveying the brand-building landscape

    Play Episode Listen Later Jun 26, 2020 19:09


    Building a brand in the digital age is forcing companies to innovate like never before. Read more > Listen to the podcast (duration: 19:09) >

    building
    Discussions in Digital: Surveying the brand-building landscape

    Play Episode Listen Later Jun 26, 2020 19:09


    Building a brand in the digital age is forcing companies to innovate like never before. Read more > Listen to the podcast (duration: 19:09) >

    building
    Discussions in Digital: Influencer marketing is ready for its close-up

    Play Episode Listen Later Jun 22, 2020 23:34


    Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers. Read more > Listen to the podcast (duration: 23:34) >

    influencers
    Coping with the new normal in marketing agency relationships

    Play Episode Listen Later Dec 7, 2018 19:11


    What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss. Read more > Listen to the podcast (duration: 19:11) >

    Coping with the new normal in marketing agency relationships

    Play Episode Listen Later Dec 7, 2018 19:11


    What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss. Read more > Listen to the podcast (duration: 19:11) >

    Coping with the new normal in marketing agency relationships

    Play Episode Listen Later Dec 7, 2018 19:11


    What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss. Read more > Listen to the podcast (duration: 19:11) >

    What's a marketing ecosystem and what does it mean for marketers?

    Play Episode Listen Later Feb 27, 2018 17:59


    As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss. Read more > Listen to the podcast (duration: 17:59) >

    What's a marketing ecosystem and what does it mean for marketers?

    Play Episode Listen Later Feb 27, 2018 17:59


    As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss. Read more > Listen to the podcast (duration: 17:59) >

    What's a marketing ecosystem and what does it mean for marketers?

    Play Episode Listen Later Feb 27, 2018 17:59


    As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss. Read more > Listen to the podcast (duration: 17:59) >

    Moving B2B companies into the digital world

    Play Episode Listen Later Sep 8, 2017 19:39


    Digital has already had a big impact on B2B companies. So where does the value lie? Read more > Listen to the podcast (duration: 19:39) >

    digital b2b
    Moving B2B companies into the digital world

    Play Episode Listen Later Sep 8, 2017 19:39


    Digital has already had a big impact on B2B companies. So where does the value lie? Read more > Listen to the podcast (duration: 19:39) >

    digital b2b
    Moving B2B companies into the digital world

    Play Episode Listen Later Sep 8, 2017 19:39


    Digital has already had a big impact on B2B companies. So where does the value lie? Read more > Listen to the podcast (duration: 19:39) >

    digital b2b
    How strategy is evolving - and staying the same - in the hypergrowth digital age

    Play Episode Listen Later Jan 18, 2017 21:32


    In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways. Read more > Listen to the podcast (duration: 21:32) >

    salesforce mckinsey brian gregg
    How strategy is evolving - and staying the same - in the hypergrowth digital age

    Play Episode Listen Later Jan 18, 2017 21:32


    In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways. Read more > Listen to the podcast (duration: 21:32) >

    salesforce mckinsey brian gregg
    How strategy is evolving - and staying the same - in the hypergrowth digital age

    Play Episode Listen Later Jan 18, 2017 21:32


    In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways. Read more > Listen to the podcast (duration: 21:32) >

    salesforce
    Discussions on digital: How large and small companies build a digital culture

    Play Episode Listen Later Oct 12, 2016 18:43


    In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability. Read more > Listen to the podcast (duration: 18:43) >

    mckinsey brian gregg
    Discussions on digital: How large and small companies build a digital culture

    Play Episode Listen Later Oct 12, 2016 18:43


    In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability. Read more > Listen to the podcast (duration: 18:43) >

    mckinsey brian gregg
    Discussions on digital: How large and small companies build a digital culture

    Play Episode Listen Later Oct 12, 2016 18:43


    In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability. Read more > Listen to the podcast (duration: 18:43) >

    Reimagining customer experience in mobile age

    Play Episode Listen Later Jun 28, 2016 20:16


    In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age. Read more > Listen to the podcast (duration: 20:16) >

    mckinsey brian gregg
    Reimagining customer experience in mobile age

    Play Episode Listen Later Jun 28, 2016 20:16


    In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age. Read more > Listen to the podcast (duration: 20:16) >

    mckinsey brian gregg
    Reimagining customer experience in mobile age

    Play Episode Listen Later Jun 28, 2016 20:16


    In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age. Read more > Listen to the podcast (duration: 20:16) >

    The new world of marketing

    Play Episode Listen Later Feb 26, 2016 21:27


    In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business. Read more > Listen to the podcast (duration: 21:27) >

    digital discussion mckinsey brian gregg
    The new world of marketing

    Play Episode Listen Later Feb 26, 2016 21:27


    In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business. Read more > Listen to the podcast (duration: 21:27) >

    digital discussion mckinsey brian gregg
    The new world of marketing

    Play Episode Listen Later Feb 26, 2016 21:27


    In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business. Read more > Listen to the podcast (duration: 21:27) >

    digital discussion
    Measuring marketing's impact

    Play Episode Listen Later Feb 18, 2016 20:37


    In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing Read more > Listen to the podcast (duration: 20:37) >

    digital discussion roi mckinsey brian gregg
    Measuring marketing's impact

    Play Episode Listen Later Feb 18, 2016 20:37


    In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing Read more > Listen to the podcast (duration: 20:37) >

    digital discussion roi mckinsey brian gregg
    Measuring marketing's impact

    Play Episode Listen Later Feb 18, 2016 20:37


    In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing Read more > Listen to the podcast (duration: 20:37) >

    digital discussion roi
    Mobile: What's next

    Play Episode Listen Later Oct 21, 2015 24:17


    McKinsey's Brian Gregg speaks with leaders in Silicon Valley to understand how companies are starting to think differently about mobile during this "Discussion on Digital". Read more > Listen to the podcast (duration: 24:17) >

    digital discussion silicon valley mckinsey brian gregg
    Mobile: What's next

    Play Episode Listen Later Oct 21, 2015 24:17


    McKinsey's Brian Gregg speaks with leaders in Silicon Valley to understand how companies are starting to think differently about mobile during this "Discussion on Digital". Read more > Listen to the podcast (duration: 24:17) >

    digital discussion silicon valley
    War for talent in the digital age

    Play Episode Listen Later Sep 21, 2015 24:17


    McKinsey partner Brian Gregg hosts a "Discussion on Digital" with Tim Anderson (Glassdoor), Kiran Prasad (LinkedIn), Dianne Esber (McKinsey), and Anne Robie (StubHub) and discusses how the workplace is changing. Read more > Listen to the podcast (duration: 24:17) >

    digital discussion mckinsey brian gregg
    War for talent in the digital age

    Play Episode Listen Later Sep 21, 2015 24:17


    McKinsey partner Brian Gregg hosts a "Discussion on Digital" with Tim Anderson (Glassdoor), Kiran Prasad (LinkedIn), Dianne Esber (McKinsey), and Anne Robie (StubHub) and discusses how the workplace is changing. Read more > Listen to the podcast (duration: 24:17) >

    digital discussion mckinsey brian gregg
    Mobile, social, and new trends in consumer expectations

    Play Episode Listen Later Mar 24, 2015 23:52


    In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors. Read more > Listen to the podcast (duration: 23:52) >

    digital discussion silicon valley mckinsey brian gregg

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