Podcasts about Salesforce

Sure built the technology infrastructure enabling the world's biggest consumer brands to embed complex insurance products directly into their core transactions—from auto purchases to home loans. In this episode of BUILDERS, Wayne Slavin shares how Sure pivoted from a consumer mobile app to B2B infrastructure after insurance executives kept pulling engineers into boardrooms to see the backend, why prospects who choose to build end up on Sure's "wall of shame" after their attempts fail, and the vertical integration strategy that could make legacy carriers obsolete within 20 years. Topics Discussed Sure's founding: turbulence on a Vegas flight led to a prototype that converted 15.91% from ad click to insurance purchase The accidental pivot to B2B infrastructure when insurance C-suites started calling people into boardrooms to see Sure's backend system How Sure became "chameleons" matching each partner's corner radius, modal behavior, and loader effects to avoid breaking product experiences The three failed paths that create Sure's best customers: DIY builds, direct carrier partnerships, and naive marketplace strategies Why buy-versus-build objections signal misaligned incentives—enterprise buyers trading career-safe "buy" budgets for execution-risk "build" projects The vertical integration roadmap: from collaborative carrier partnerships toward turnkey solutions backed by sovereign wealth funds AppleCare as the embedded insurance template: multi-decabillion dollar business now integrated into device selection, storage, color, and financing flows GTM Lessons For B2B Founders Run weekend demand tests before year-long regulatory builds: Wayne built a prototype over a long weekend and drove traffic through Google and Facebook ads to test first principles—do people want to buy insurance online, how soon before travel, how much coverage? The 15.91% conversion rate justified committing a full year to regulatory partnerships before bringing on a team. For founders in regulated spaces, creative demand validation derisks the compliance investment required before launch. Watch what gets pulled into the boardroom: Sure pitched their mobile app to insurance C-suites who responded with polite interest. Then executives started calling colleagues into meetings specifically to see Sure's backend operations system—the infrastructure they'd spent hundreds of millions trying to build. After three or four meetings with the same pattern, Wayne realized the backend was the product. Pay attention when prospects ignore your intended offering but get animated about something else entirely. Target solution-aware buyers who've already failed: Sure's most successful customers fall into three categories: those who tried building themselves and lost institutional knowledge when engineers left, those who partnered directly with carriers who took customers away and sold them competing products, or those who naively tried offering 50 insurance options when California markets now have two viable carriers. Wayne explicitly doesn't consider prospects choosing to build as their ICP—they lack awareness of execution risk and will waste Sure's time before returning years later. Treat build decisions as pipeline, not losses: A prospect from 2020 called yesterday after their DIY attempt resulted in three people leaving the company with nobody understanding how their cobbled system works. Sure maintains a "wall of shame" tracking decision-makers who chose to build and no longer work at those companies. For infrastructure plays with 18-36 month sales cycles, maintain relationships with build-path prospects—they're future pipeline once reality hits. Product integration depth wins embedded deals: Sure's differentiation isn't database speed—it's becoming invisible within partners' products. Wayne describes matching exact corner radius, modal patterns, and loader effects so product teams don't fight the insurance insertion. This requires deep product expertise across partners' stacks. For embedded solutions, technical flexibility that respects existing UX decisions matters more than raw performance metrics. Sure enables complex insurance purchases without customers touching their keyboard—everything pre-filled from partner data. Map internal buyer incentives in enterprise deals: Wayne observed that enterprise buyers face perverse incentives: requesting more budget and resources for build projects looks good internally, but they're unknowingly trading stable "buy" expenditures for career-ending execution risk. Large companies will pay "a bajillion dollars to Salesforce" because it works and removes risk, not because anyone loves it. Help champions articulate how buying derisks their execution versus the alternative—it's not about your product superiority, it's about their job security. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.   Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Holger Zschäpitz über eine gemischte Black-Friday-Bilanz, Gerüchte um eine AI-Gigafactory und was sonst noch wichtig wird in dieser Woche. Außerdem geht es um Meta, Oracle, Alphabet, Deutsche Telekom, Adobe, Mastercard, Microsoft, Shopify, Salesforce, Bitcoin und Pfisterer, iShares MSCI ACWI ETF (WKN: A1JMDF), Neuer Instagram-Auftritt von AAA: https://www.instagram.com/alles_auf_aktien/ Die aktuelle „Alles auf Aktien“-Umfrage findet Ihr unter: https://www.umfrageonline.com/c/mh9uebwm Wir freuen uns über Feedback an aaa@welt.de. Noch mehr „Alles auf Aktien“ findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast „Deffner&Zschäpitz“ hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

What does it really mean to run a company that aims to be "good" before it ever thinks about becoming "great"? That was the question sitting with me as I sat down with Appfire's CEO, Matt Dircks. The conversation took us straight into the heart of modern leadership, purpose, and the realities of running a global SaaS business during a period of change. Matt has led organisations through rapid growth, mergers, cultural resets, and shifting market expectations. What stood out in our discussion was how open he is about the parts of leadership that are messy. He talked about transparency, dealing with hard decisions, and the challenge of building a culture where people feel safe enough to be honest without losing accountability. His philosophy is grounded in something simple. You cannot scale trust unless you behave in ways that earn it every day. We explored how Appfire is evolving beyond its acquisition roots, expanding from Atlassian aligned tools into cross platform solutions that support enterprises across Microsoft, Salesforce, GitHub and more. Matt explained why the company is investing heavily in new AI native products and why being close to customers is becoming a priority as their needs become more complex. He also shared how openness, active communication, and a willingness to be challenged guide the way he leads through uncertainty. The more we talked, the clearer it became that Appfire's next chapter is a blend of product innovation, cultural maturity, and a renewed focus on service. Matt's story offers a useful lens for anyone wrestling with questions about values, growth, and the human side of technology. What does a "good company" look like in practice, and how does that shape the road to long term success? I'd love to hear what resonated with you, so let me know your thoughts. Useful Links Connect With Matt Dircks on LinkedIn Learn more about Appfire The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't by Robert I. Sutton  Range: Why Generalists Triumph in a Specialized World by David Epstein Tech Talks Daily is Sponsored by NordLayer: Get the exclusive Black Friday offer: 28% off NordLayer yearly plans with the coupon code: techdaily-28. Valid until December 10th, 2025. Try it risk-free with a 14-day money-back guarantee.  

In this episode of the CPQ Podcast, Frank Sohn sits down with Suren Reddy, founder of Cloudely, for a deep dive into where Configure-Price-Quote (CPQ) is heading—especially inside the Salesforce ecosystem. If you're evaluating Salesforce CPQ, or wondering what Revenue Cloud Advanced really changes, this conversation is for you. Suren breaks down Salesforce Revenue Cloud Advanced (RCA) and Revenue Cloud Billing (RCB) in practical terms: why Salesforce is positioning them as the next-gen replacement for traditional CPQ, what's new in product, pricing, and catalog architecture, and how quote-to-cash is becoming a single, unified revenue platform. He shares real implementation expectations too—why RCA projects are now trending closer to 4–8 months due to expanded analysis and design, and how that tradeoff can pay off in fewer downstream touchpoints and stronger ROI. The discussion also explores the fast-moving AI layer around CPQ. Suren explains Salesforce's move toward multi-agent workflows through Agentforce, the role of Model Context Protocol (MCP) as an open standard for secure tool/data interaction, and what "Agentforce Vibes" (agentic development) could mean for accelerating CPQ and revenue applications. You'll hear a concrete AI use case he's seeing today: the Margin Optimization Agent, designed to recommend profitable product bundles while improving customer outcomes. Finally, Suren shares what he's hearing from customers about the Conga/PROS acquisition, why many are re-evaluating their CPQ options, and what demand signals he expects to rebound in 2026. Plus, a look at Cloudely's growth in India and emerging verticals like dairy, cement, and textiles. Tune in for a grounded, forward-looking CPQ conversation packed with Salesforce Revenue Cloud insights, AI realism, and customer-driven market perspective. Subscribe to the CPQ Podcast for more interviews on CPQ software, quote-to-cash, pricing, and revenue transformation.

2025 is a year many Salesforce (CRM) investors wish to forget, as Rick Ducat highlights the stock's stark downslide through technical analysis. He shows how bearish trends overtook the software giant and highlights what needs to happen for shares to set up a rebound. Rick also analyzes the options front and offers an example options trade for Salesforce ahead of earnings next week. ======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

Bloomberg Daybreak Weekend with Host Nathan Hager take a look at some of the stories we'll be tracking in the coming week. In the US – a look ahead to earnings from Crowdstrike, Snowflake, and Salesforce. In the UK – a look ahead to the seventh Milken Institute Middle East and Africa Summit. In Asia – a look ahead to whether Asia's Labubu toy has hit its peak. See omnystudio.com/listener for privacy information.

Rishi Rana is the CEO of Cyara, a global leader in AI-powered customer experience assurance, helping top brands deliver seamless interactions across voice, digital, and AI channels. Under his leadership, Cyara has expanded testing to 135+ countries, partnered with 330+ carriers, won the 2024 Silver Stevie Award for CX Transformation, and serves clients like Microsoft, Salesforce, IBM, and Walmart. With 25+ years in enterprise SaaS — including over a decade at Microsoft — Rishi is passionate about using technology to enhance customer journeys and operational efficiency, with expertise in omnichannel assurance and generative AI. In this episode… Customer experience can make or break a brand, but delivering seamless interactions across every channel is easier said than done. How can companies ensure their customers always receive fast, accurate, and consistent service, no matter how they reach out? According to Rishi Rana, a seasoned SaaS leader with over 25 years of experience, the key lies in testing, monitoring, and continuously optimizing every customer interaction. He highlights the importance of understanding customer intent, reducing friction, and automating processes to reach where humans cannot. By leveraging AI and advanced testing tools, businesses can ensure omnichannel consistency, prevent failures before they happen, and create experiences that truly retain customers. This approach transforms not only operational efficiency but also customer trust and loyalty. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rishi Rana, CEO of Cyara, to talk about transforming customer experience with AI-powered solutions. They discuss automating contact center workflows, ensuring seamless omnichannel interactions, and leveraging generative AI for smarter service. He also shares his insights on enterprise implementation strategies and lessons from leading global teams.

Winning four Formula 1 World Championships is a feat only six elite drivers have achieved. Competing under the highest pressure, year after year, has given Sebastian Vettel rare racing insight. Since retiring from the sport in 2022, he's been raising awareness of causes he cares about, and reflecting on his career – the peaks, how he learned to balance risks and rewards, and the years where his competitive fire started to fade. The four-time World Champion looks back at his life on the F1 grid with Tom Clarkson. He gives his thoughts on the three drivers racing for the 2025 title: how he admires Lando Norris for being a role model, why he thinks Max Verstappen is under less pressure than his rivals, and how Oscar Piastri's intelligence impresses him. Sebastian also remembers his time racing at Ferrari, and why he felt he was ‘on his way down' in his final years with the team. Plus, he shares the advice he gave friend and rival Lewis Hamilton before he joined the Scuderia. This episode is sponsored by: Salesforce: visit salesforce.com/f1 to learn more about how Formula 1 drives fan excitement with Agentforce - the powerful AI from Salesforce  Truewerk: upgrade your day with workwear built like it matters. Get 15% off your first order truewerk.com with code GRID 

In this week's show Patrick Gray and Adam Boileau discuss the week's cybersecurity news, including: Salesforce partner Gainsight has customer data stolen Crowdstrike fires insider who gave hackers screenshots of internal systems Australian Parliament turns off wifi and bluetooth in fear of of visiting Chinese bigwigs Shai-Hulud npm/Github worm is back, and rm -rf'ier than ever SEC gives up on Solarwinds lawsuit Dog eats cryptographer's key material This week's episode is sponsored by runZero. HD Moore pops in to talk about how they're integrating runZero with Bloodhound-style graph databases. He also discusses uses for driving runZero's tools with an AI, plus the complexities of shipping AI when the company has a variety of deployment models. This episode is also available on Youtube. Show notes Google says hackers stole data from 200 companies following Gainsight breach Gainsight Status Trust Status CrowdStrike fires 'suspicious insider' who passed information to hackers Salesforce cuts off access to third-party app after discovering ‘unusual activity' Атаки разящей панды: APT31 сегодня Office of Public Affairs | Seven Hackers Associated with Chinese Government Charged with Computer Intrusions Australian federal MPs warned to turn off phones when Chinese delegation visits Parliament House Sha1-Hulud: The Second Coming of the NPM Worm is Digging For Secrets FCC eliminates cybersecurity requirements for telecom companies Trade Associations Cybersecurity Practices Ex Parte SEC voluntarily dismisses SolarWinds lawsuit Record-breaking DDoS attack against Microsoft Azure mitigated The Cloudflare Outage May Be a Security Roadmap – Krebs on Security Critics scoff after Microsoft warns AI feature can infect machines and pilfer data vx-underground on X: "I've had a surprising amount of people ask me about Copilot" Researchers warn command injection flaw in Fortinet FortiWeb is under exploitation Two suspected Scattered Spider hackers plead not guilty over Transport for London cyberattack Russia arrests young cybersecurity entrepreneur on treason charges This campaign aims to tackle persistent security myths in favor of better advice Oops. Cryptographers cancel election results after losing decryption key. Uncovering network attack paths with runZeroHound Model Context Protocol

Most agencies try to fix pipeline by working harder, but not by working smarter.This conversation digs into why outbound has gotten tougher, what's changed in the last decade, and how agencies can build a healthier, more defensible acquisition motion. We cover the shift from brute-force outreach to signal-driven, trust-based systems, why TAM size changes everything, and how sales and marketing need to operate as a single unit for mid-market deals. It's a clear look at the mechanics behind winning in a crowded outreach landscape. Michael Maximoff is the co-founder of Belkins and the team behind Folderly. He's spent more than a decade solving the same problems agencies face today: building predictable pipeline in a crowded, trust-heavy market, balancing marketing and sales investment, and adapting outbound to a world that no longer responds to direct pitches.Why cold outreach used to work with simple tools and high volume, and why that era is overHow inbox competition jumped from ~100 cold pitches/month per decision-maker to 800+ todayWhy small TAMs require a different playbook and more precision, not more activityThe importance of costly signals, warm intros, and touch-point-driven credibility instead of direct pitchesHow sales and marketing must operate in tandem to create “surround sound” and increase conversion likelihoodWhy mid-market agencies should hire full-cycle AEs who can build their own book of businessThe danger of giving SDRs outdated brute-force mandates in a world where the role is now a technical, marketing-adjacent functionHow deeper integrations (HubSpot, Salesforce, Clay) are reshaping outreach, personalization, and data orchestrationWhy agencies must choose the channel they have a true “genetic advantage” for.Links & ResourcesBelkins — https://belkins.ioFolderly — https://folderly.comMichael on LinkedIn — https://www.linkedin.com/in/maximoff 

SaaStr 831: How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's Chief AI Officer and CEO & Founder Join us for part two of our series on leveraging AI tools for Go-To-Market in B2B/SaaS. In this episode, SaaStr's CEO and Founder Jason Lemkin, and SaaStr's Chief AI Officer, Amelia Lerutte discuss the importance and current state of AI in marketing, highlighting their key tech stack and tools.   They share their experiences and insights in utilizing these tools for creating personalized marketing collateral, automating content repurposing, and optimizing email campaigns with AI. Learn about the convergence of sales and marketing tools, the future of AI in go-to-market strategies, and how specialized AI agents can dramatically improve your outreach, lead generation, and content creation processes.   --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.  --------------------- This episode is Sponsored in part by HappyFox: Imagine having AI agents for every support task — one that triages tickets, another that catches duplicates, one that spots churn risks. That'd be pretty amazing, right? HappyFox just made it real with Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as 2 cents per successful action. All of it sits inside the HappyFox omnichannel, AI-first support stack — Chatbot, Copilot, and Autopilot working as one. Check them out at happyfox.com/saastr ---------------------   Hey everybody, the biggest B2B + AI event of the year will be back - SaaStr AI in the SF Bay Area, aka the SaaStr Annual, will be back in May 2026.  With 68% VP-level and above, 36% CEOs and founders and a growing 25% AI-first professional, this is the very best of the best S-tier attendees and decision makers that come to SaaStr each year.   But here's the reality, folks: the longer you wait, the higher ticket prices can get. Early bird tickets are available now, but once they're gone, you'll pay hundreds more so don't wait.  Lock in your spot today by going to podcast.saastrannual.com to get my exclusive discount SaaStr AI SF 2026. We'll see you there.

On the latest stop of Future U.'s campus tour, hosts Michael Horn and Jeff Selingo visit Bowie State University to speak with President Aminta Breaux, as well as faculty and administrators at the Maryland institution about increased enrollment at HBCUs, partnerships with employers, and student engagement. With support from Salesforce.org.

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Daniel Eckert über das Rekordhoch bei Alphabet, satte Gewinne bei Broadcom und einen Freudensprung bei Bayer. Außerdem geht es um Amazon, Meta, Tesla, Rheinmetall, Siemens Energy, Commerzbank, Deutsche Bank, Bristol-Myers Squibb, Johnson&Johnson, Zoom, Salesforce, UniGlobal (WKN: 849105) und Vanguard FTSE All-World thesaurierend (WKN: A2PKXG). Exklusiv für Euch als "Alles auf Aktien"-Hörer: Spart jetzt bis zu 83 Euro mit unserem BUSINESS INSIDER Black Friday Angebot. Erhaltet aktuelle News sowie Insights zur Finanzwelt und bleibt immer einen Schritt voraus https://www.businessinsider.de/abo/aaa/?tpcc=offsite_bi_aaa_podcast_bf_25 Die aktuelle "Alles auf Aktien"-Umfrage findet Ihr unter: https://www.umfrageonline.com/c/mh9uebwm Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Today, we're joined by serial entrepreneur Raj Singh. His multiple exits have landed him in product leadership roles at companies like Salesforce.com, and, most currently, as a VP of Product at Mozilla, where he's leading the team creating new AI products for SMBs. In this episode, Raj shares: * How his companies navigated multiple pivots, with innovations from ChatGPT and Zoom leading most recently to an acquisition by Mozilla * What makes “agentic browsers” the next major interface for the web, and how they could change everything from ad models to API access * And why Mozilla's stewardship of Gecko, one of only three major browser engines, is essential to keeping the internet open in the age of AI Links LinkedIn: https://www.linkedin.com/in/rajansingh/ Mozilla: https://www.mozilla.org/en-US/ Chapters 00:00: Introduction 01:50: Raj's entrepreneurial journey 03:52: The evolution of meeting summarization tools 07:51: Raj's product pivot 08:26: Adapting to video communication during the pandemic 16:05: Pulse's viral growth and Mozilla acquisition 20:25: AI and browser integration 27:10: Mozilla's role in browser innovation 30:58: Conclusion Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Raj Singh.

AI One, the enterprise context management platform that helps organisations give AI the business context it needs to make decisions, has announced it has raised $11 million in total funding. The round includes $7 million in Series A funding with participation from Vestigo Ventures and existing investors. AI One's platform enables large organisations to transform their operations by connecting directly to SaaS platforms like Salesforce and Workday, as well as on-premise and legacy systems, extracting context from fragmented data, and delivering measurable outcomes in weeks, not years. AI One addresses a problem that's become increasingly visible as companies try to move beyond pilots: AI models don't understand the context of the businesses they're deployed in. Despite billions spent on data infrastructure, most enterprises still operate across disconnected systems that make it nearly impossible for AI to make informed decisions. AI One tackles this with a new class of technology called Enterprise Context Management (ECM), which connects directly to existing systems to interpret how data, processes, and policies relate across the organisation. By managing context safely and consistently, the platform enables companies to automate complex workflows and decision-making without costly data migrations or replatforming. It delivers results in as little as 10 weeks and reduces operating costs by up to 80% AI One was founded in 2024 by Conor Twomey and Fergus Keenan, who spent over 15 years in enterprise data and analytics, and saw the pitfalls of large enterprises over-investing in expensive infrastructure overhauls to drive innovation. "Most companies are brute-forcing AI into workflows by endlessly rewriting generic prompts and connectors - a slow, brittle process that's impossible to scale," says Conor Twomey, Co-founder & CEO at AI One. "AI can only perform as well as the context it understands. We created AI One to give enterprises control over that context so their AI isn't guessing, it's operating with understanding." Since its inception, AI One has already delivered measurable results for its clients: A global bank cut reconciliation errors by 90% in four months, saving millions annually and reducing manual review from 400,000 cases to under 5,000. A healthcare provider reduced member onboarding time from 15 days to 3 days, accelerating revenue recognition and patient access. An insurance group improved its straight-through processing rate from 89% to 97%, shortening claims cycles and boosting customer satisfaction. "AI One is solving one of the hardest problems in enterprise AI: perception," said Mark Casady, General Partner at Vestigo Ventures. "The platform's ability to activate enterprise context without requiring data migration or replatforming is a breakthrough. It turns AI from a concept into measurable business impact in record time." AI One intends to use the funding to expand its customer base, targeting Fortune 500 businesses in financial services, energy, healthcare, insurance, and private equity, and continue to build its platform. The team has grown to 20 employees since inception with recent hires across GTM, platform, and field engineering. See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

CrowdStrike fires an insider who allegedly shared screenshots with hackers. Google agrees, it wasn't Salesforce. Cox Enterprises confirms Oracle EBS breach. Alleged Transport for London hackers plead not guilty. Hackers exploit new WSUS bug to deploy ShadowPad backdoor. Iberia discloses breach of customer data. Harvard discloses voice-phishing breach exposing alumni and donor data. We have our Monday Business Briefing. Our guest today is Brandon Karpf, friend of the show discussing maritime GPS jamming and spoofing. And the launderers who wanted a bank for Christmas. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today we are joined by Brandon Karpf, friend of the show discussing maritime GPS jamming and spoofing. Selected Reading CrowdStrike fires 'suspicious insider' who passed information to hackers (TechCrunch) Google says hackers stole data from 200 companies following Gainsight breach (TechCrunch) Cox Confirms Oracle EBS Hack as Cybercriminals Name 100 Alleged Victims (SecurityWeek) Teens plead not guilty over TfL cyber-attack (BBC) Attackers deliver ShadowPad via newly patched WSUS RCE bug (Security Affairs)  Iberia discloses customer data leak after vendor security breach (Bleeping Computer)  Harvard University discloses data breach affecting alumni, donors (Bleeping Computer)  Doppel secures $70 million in a Series C round. (N2K Pro Business Briefing)  Russia-linked crooks bought a bank for Christmas to launder cyber loot (The Register) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Maor Shlomo is the Founder and CEO of Base44, the AI building platform that Maor built from idea to $80M acquisition by Wix, in just 8 months. Today the company serves millions of users and will hit $50M ARR by the end of the year. Before Base44, Maor was the Co-Founder and CTO of Explorium. AGENDA: 00:05 – 00:10: How Vibe Coding is Going to Kill Salesforce and SaaS 00:13 – 00:15: Do Vibe Coding platforms have any defensibility? 00:22 – 00:24: I am not worried about Replit and Lovable, I am worried about Google… 00:28 – 00:29: Margins do not matter, the price of the models will go to zero 00:31 – 00:32: Speed to copy has never been lower; has the technical moat been eroded? 00:47 – 00:48: How does Base44 beat Cursor? 00:56 – 00:57: Do not pay attention to competition: focus on your business 00:57 – 00:58: How Base44 is helped, not hurt by not being in Silicon Valley? 00:58 – 00:59: What percent of code will be written by AI in 12 months? 01:01 – 01:02: OpenAI or Anthropic: Why Maor is Long Anthropic? 01:03 – 01:04: If I could have any board member in the world it would be Jack Dorsey      

Want to know how much data you're really willing to lose? We're breaking down recovery point objective RPO - the agreement about how much data loss you can accept, measured in time. Most organizations have RPOs that are pure fantasy, claiming they can only lose an hour of data when they're backing up once a day. Curtis and Prasanna discuss why RPO matters, how ransomware scenarios can force you to accept more data loss than planned, and the difference between your stated RPO and your actual backup frequency. Learn practical strategies for rightsizing your backup schedule, using database transaction logs to minimize data loss, leveraging snapshot-based backup technologies, and protecting your SaaS applications like Microsoft 365 and Salesforce. From incremental backups to continuous data protection, discover how modern backup technology can help you meet your recovery point objective RPO targets without overwhelming your infrastructure.

Work–Life Integration, Conscious Leadership, and Values-Aligned Staffing are at the heart of this conversation with entrepreneur, Scott Britton. Scott shares how he went from Princeton, Forbes 30 Under 30, and a startup sold to Salesforce to realizing that no amount of achievement could fix the feeling of being reactive, stressed, and out of sync inside his own life. He talks about the moment he began treating his reactions as data instead of flaws, and how that simple shift helped him see the patterns driving his stress and decision-making. Scott walks through his “freedom log” practice that any conscious leader can start using immediately, the difference between emotions and long-running patterns, and how everyday triggers at work can become practical entry points for awareness instead of something to hide or power through. Work stops being separate from inner growth and starts to become one of the most honest places to see what is actually going on inside you. Scott also shares how this path led to his book Conscious Accomplishment and to Conscious Talent, a staffing company that connects talent with companies committed to both professional excellence and inner work. For founders and leaders who feel like they have “outgrown” the company they built, his story offers a grounded look at what it means to bring more of your inner life into how you hire, lead, and shape culture. In this conversation, you'll hear about: The point where external success stopped working for Scott and what he noticed next How he uses the “freedom log” to track triggers and unpack the stories underneath them Why work can be one of the most powerful places for real inner growth Practical ways to bring more authenticity into leadership without blowing up your culture overnight How Conscious Talent supports values-aligned staffing for leaders who care about both results and inner development   Episode Breakdown: 00:00 Introduction 05:09 Scott Britton's Turning Point and Inner Shift 07:55 How Business Becomes a Spiritual Dojo 17:51 Emotional Awareness Tools for Leaders 18:45 Why Scott Created Conscious Talent 31:30 Values-Aligned Hiring and Modern Leadership   Links Connect with Scott Britton: Scott's book: Conscious Accomplishment Learn more about Scott's Projects: ConsciousTalent.com  https://linktr.ee/scottbritton    Connect with Sarah Lockwood: Visit HiveCast Connect with Sarah on LinkedIn   Connect with The Conscious Entrepreneur: Visit The Conscious Entrepreneur website  Follow The Conscious Entrepreneur on LinkedIn Follow The Conscious Entrepreneur on Instagram  Subscribe to The Conscious Entrepreneur on YouTube HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm.  

Elon Musk Reporter Theo Wayt talks with today's TITV Host Anita Ramaswamy about Elon Musk's mission to replace X staff with xAI's Grok and the role of the Siboliyev twins. We also talk with D.A. Davidson's Gil Luria and WorkHelix's Andrew McAfee about AI's accelerating impact on job cuts, particularly in white-collar professions, and the shift of wealth from big tech to NVIDIA. Warp CEO Zack Lloyd shares his data showing Google's Gemini 3.0 model's advantage over OpenAI's models in agentic coding. Lastly, KeyBanc Capital Markets' Jackson Ader provides an earnings preview for Zoom, Zscaler, and Salesforce, and The Information's Co-Executive Editor Martin Peers breaks down the unprecedented growth of NVIDIA's free cash flow and how the company is using it to fight competition.Articles discussed on this episode:https://www.theinformation.com/articles/twins-pushing-elon-musks-plans-replace-x-staff-grokhttps://www.theinformation.com/articles/nvidias-mushrooming-cash-pile-spotlights-spending-choicesTITV airs on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Subscribe to: - The Information on YouTube: https://www.youtube.com/@theinformation- The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agenda

0:00: ☀️ Bom dia Tech!1:07:

Agentic AI is an autonomous system that learns, adapts, and uses tools on the behalf of its users. This final episode of Season 9 of Utilizing Tech brings hosts Stephen Foskett, Frederic Van Haren, and Guy Currier together to reflect on the lessons we've learned over the last few months. AI keeps advancing incredibly rapidly, and we timed this season with the emergence of practical agentic AI platforms, AI Field Day 7, and a report on enterprise AI from The Futurum Group. During the conversation, the panel references Kamiwaza, Articul8, ApertureData, NetApp, Perplexity, OpenAI, and more. Agents have to be personal, focused yet flexible, and capable of integrating with each other, data, and tools. We also discussed the need for platforms, with companies like OpenAI and Microsoft positioning themselves to be the platform for AI applications even as enterprise software companies like ServiceNow and Salesforce are trying to do the same. We also have many companies developing platforms for orchestration and operation of AI, and data platforms designed to support agents. Ultimately, agentic AI will be a core capability of next-generation applications, with autonomous agents interacting with tools and helping us perform daily tasks.Hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Stephen Foskett⁠⁠⁠⁠⁠⁠⁠⁠⁠, President of the Tech Field Day Business Unit and Organizer of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech Field Day Event Series⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Frederic Van Haren⁠⁠⁠⁠⁠, Founder and CTO of HighFens, Inc. ⁠⁠⁠⁠⁠Guy Currier⁠⁠⁠⁠⁠, Chief Analyst at Visible Impact, The Futurum Group.For more episodes of Utilizing Tech, head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠the dedicated website⁠⁠⁠⁠⁠⁠⁠⁠⁠ and follow the show ⁠⁠⁠⁠⁠⁠⁠⁠⁠on X/Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠on Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠on Mastodon⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Olivier Colcombet est l'invité de ce nouvel épisode de Mon Podcast Immo. Au micro d'Ariane Artinian, le président de DigiteRE – maison mère de Capifrance et Optihome – analyse un marché en plein rebond. Malgré un climat politique instable, il observe une dynamique solide : « Les acheteurs sont là, les projets se débouclent ». Depuis la rentrée, les réseaux enregistrent plus de 22 % de croissance, signe d'un retour marqué des acquéreurs et d'une confiance qui résiste aux turbulences.Cette reprise, largement portée par l'accession, devrait se poursuivre tant que la visibilité reste suffisante. L'investissement, lui, reste en retrait, freiné par la fin des dispositifs fiscaux. Pour 2026, DigiteRE vise un marché entre 950 000 et 1 million de transactions, tout en misant sur sa propre surperformance grâce à trois ans d'investissements massifs : modernisation des outils, renforcement du CRM basé sur Salesforce, stratégie lead renforcée et 120 000 heures de formation.« Notre modèle est gagnant, il l'a prouvé », affirme Olivier Colcombet, convaincu que la montée en puissance de Capifrance et d'Optihome s'accélérera encore avec des conseillers mieux formés, mieux outillés et recentrés sur l'essentiel : la relation humaine et l'émotion des projets de vie.Animé par Ariane Artinian, journaliste et fondatrice du média MySweetImmo

With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack' marketer, and what skills are becoming non-negotiable in an AI-driven world.To help me discuss this topic, I'd like to welcome, Elizabeth Maxson, CMO at Contentful. About Elizabeth Maxson Elizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted by more than 4,200 companies around the world. Elizabeth brings nearly two decades of integrated marketing leadership to the role and is focused on driving marketing strategies that leverage AI and personalization to help brands deliver personalized and scalable content to their audiences. Prior to Contentful, Elizabeth served as the Chief Marketing Officer at Tableau, a Salesforce company, where she led go-to-market strategy, drove end-to-end marketing initiatives, and spearheaded strategic technology partnerships, launching critical relationships with industry giants such as AWS, Google, Alibaba, Apple, and many others. In addition to her role at Tableau, Elizabeth has also served as the Head of Marketing at Quip, another Salesforce acquisition. She holds a BAA in Facility Management and Marketing from Central Michigan University. ,Yes,This will be completed shortly Elizabeth Maxson on LinkedIn: https://www.linkedin.com/in/emaxson/ Resources Contentful: contentful.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, conducted a new study, When Machines Make Marketers More Human, challenging the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. They surveyed 425 marketing decision makers, including 103 CMOs, across industries, company sizes, and regions to show how forward-thinking marketing leaders are incorporating AI into their critical infrastructure. Get the report hereConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Cyber Command names a new head of AI. The UK introduces its long-delayed Cyber Security and Resilience Bill. Researchers highlight a critical Oracle Identity Manager flaw. Salesforce warns customers of a third-party data breach. Italy's state-owned railway operator leaks sensitive information. SonicWall patches firewalls and email security devices. The US charges four individuals with conspiring to illegally export restricted Nvidia AI chips to China. The SEC drops its lawsuit against SolarWinds. NSO group claims a permanent injunction could cause irreparable and potentially existential harm. Maria Varmazis of the T-Minus Space Daily show sits down with General Daniel Karbler (Ret.) to discuss his consulting work for A House of Dynamite, the newly released Netflix film. Roses are red, violets are blue, this poem just jailbroke your AI too. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Maria Varmazis of the T-Minus Space Daily show sits down with Lt. General Daniel Karbler (Ret.) to discuss his consulting work for A House of Dynamite, the newly released Netflix film. This is an excerpt of T-Minus Deep Space airing tomorrow in all of your favorite podcast app. Selected Reading Cyber Command Taps Reid Novotny as New AI Chief (MeriTalk) UK's New Cybersecurity Bill Takes Aim at Ransomware Gangs and State-Backed Hackers (Fortra) Critical Oracle Identity Manager Flaw Possibly Exploited as Zero-Day (SecurityWeek) Salesforce alerts customers of data breach traced to a supply chain partner (CXOtoday) Massive data leak hits Italian railway operator Ferrovie dello Stato via Almaviva hack (Security Affairs) SonicWall Patches High-Severity Flaws in Firewalls, Email Security Appliance (SecurityWeek) Four charged with plotting to sneak Nvidia chips into China (The Register) SEC voluntarily dismisses SolarWinds lawsuit (The Record) NSO Group argues WhatsApp injunction threatens existence, future U.S. government work (CyberScoop) Adversarial Poetry as a Universal Single-Turn Jailbreak Mechanism in Large Language Models (Arxiv) Freesound Music Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

SaaStr 830: 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer In this episode, SaaStr CEO and Founder Jason Lemkin and SaaStr's Chief AI Officer, Amelia Lerutte delve into their journey of integrating AI into our go-to-market strategy over the past six months. Starting with just one AI agent before SaaStr Annual in May, we've scaled to roughly 20 core agents by November, covering various use cases across marketing, sales, customer support, and operations. Together they discuss the specifics of our AI implementations, the tools we have deployed, including Artisan, Qualified, and Salesforce's AgentForce, and share valuable insights on their performance, benefits, and challenges. Tune in to learn about the unexpected outcomes, the time and management required, and the significant impact on our efficiency and revenue.   --------------------- This episode is Sponsored in part by Salesforce: Connect data, automate busywork and empower teams like nobody's business with the one platform that grows with you, every step of the way. Learn how Salesforce works for Startups at salesforce.com/smb.    --------------------- This episode is Sponsored in part by HappyFox: Imagine having AI agents for every support task — one that triages tickets, another that catches duplicates, one that spots churn risks. That'd be pretty amazing, right? HappyFox just made it real with Autopilot. These pre-built AI agents deploy in about 60 seconds and run for as low as 2 cents per successful action. All of it sits inside the HappyFox omnichannel, AI-first support stack — Chatbot, Copilot, and Autopilot working as one. Check them out at happyfox.com/saastr

Sales leadership isn't just about hitting numbers—it's about creating a strategic framework that transforms your entire organization into a revenue-generating machine. When you shift from viewing sales as a transactional function to positioning it as the strategic heartbeat of your company, everything changes. In this conversation with John Allen, CRO of GNA Partners, we explore how to build a consultative selling culture that puts customer outcomes first. John shares his journey from operations to sales leadership, revealing how his operational background became his secret weapon in creating systematic approaches to revenue generation.  The Power of Operational Thinking in Sales Coming from an operations background gave John a unique perspective on sales strategy. Instead of relying on gut feelings or "the way we've always done it," he applied systematic thinking to every aspect of the sales process. This operational mindset became the foundation for scaling GNA Partners from a lifestyle business to a national player in the HR outsourcing space. Building a Revenue Culture That Actually Works Creating visibility into key metrics was the first step in transforming GNA's sales organization. By implementing Salesforce and making pipeline data transparent across the team, John created accountability and clarity around what success looks like. But transparency alone wasn't enough; the team needed to understand how their individual contributions connected to the company's broader strategic goals. The Two-Opportunities-Per-Week Framework After analyzing five years of data from top performers, John discovered something remarkable: the highest-producing reps consistently added two legitimate opportunities to their pipeline every week. This simple metric became the North Star for the entire sales organization, cutting through the noise of countless KPIs to focus on what truly drives results.  Here's what you'll learn from this episode: How to transition from transactional selling to strategic consulting that builds long-term client relationships. The systematic approach to onboarding new sales talent that accelerates time-to-productivity. Why pipeline coverage ratios matter and how to calculate the right targets for your team. The critical role of sales leadership in reinforcing methodology through hands-on coaching. How to create accountability systems that drive consistent performance across your sales organization. John's approach proves that when you combine operational discipline with consultative selling principles, you create a sustainable competitive advantage. His insights on balancing pipeline development with rep growth offer a roadmap for any sales leader looking to scale their organization effectively.  Whether you're struggling with inconsistent performance, looking to implement a proven sales methodology, or seeking to create better alignment between sales and operations, this conversation provides actionable strategies you can implement immediately. Key Moments of This Episode 00:00:00 - Customer-Centric Sales Philosophy: Focus on People and Relationships Sales success requires removing noise and focusing on adding two legitimate opportunities weekly to your pipeline. People buy from people, making the customer experience and relationship-building the ultimate differentiator when all providers offer similar solutions. 00:01:14 - Meet John Allen: CRO Journey from Banking to HR Outsourcing Leadership John Allen shares his 17-year journey at GNA Partners, transitioning from JP Morgan banking to becoming CRO of a Professional Employer Organization serving 4,500+ clients nationwide with comprehensive HR outsourcing services. 00:03:52 - Family Business to Private Equity: GNA Partners' Growth Transformation GNA Partners evolved from a family-owned business founded by John Allen Sr. and Tony Gralva to a private equity-backed company with TPG Capital, positioning for significant growth in the PEO space. 00:08:25 - Elevating Sales from Revenue Engine to Strategic Leadership Function Transforming sales teams from transactional order-takers to strategic consultants requires understanding client operations and positioning solutions through the customer's lens, focusing on business efficiency and profitability rather than just hitting numbers. 00:13:27 - Shifting from Transactional to Strategic Partnership Selling Successful sales transformation requires expertise in your field, maintaining a robust pipeline to eliminate desperation, and approaching conversations as collaborative problem-solving sessions rather than traditional sales pitches focused on closing deals. 00:21:03 - Building Revenue Culture Through Visibility and Measurement Systems Creating a revenue-focused culture starts with implementing CRM systems like Salesforce for complete visibility, establishing clear quotas and forecasts, and connecting individual sales goals to broader company objectives and resource allocation. 00:28:22 - The Two Opportunities Per Week Formula for Sales Success Analysis of top performers revealed a consistent pattern: adding two legitimate opportunities weekly (96 annually) correlates directly with quota achievement, providing sales teams a clear, actionable KPI to focus on. 00:33:33 - Operationalizing Sales Onboarding: From Hiring to Pipeline Generation Effective onboarding varies by experience level, featuring 90-day programs covering industry knowledge, tools training, and providing 600-750 vetted accounts to new reps, ensuring a systematic approach to sales development and early performance assessment. 00:43:32 - Implementing Sales Methodology: Sandler Selling System Integration GNA Partners adopted the Sandler selling methodology company-wide, requiring certification for all reps and parallel training for sales leaders to ensure consistent reinforcement and application of consultative selling principles. 00:50:56 - Sales Leadership Excellence: The Four Critical Competencies Effective sales leaders must excel in at least two-three areas: recruiting talent, understanding and selling the product, mastering sales enablement tools, or being exceptional at closing deals to maintain credibility and effectiveness. About John G. Allen John G. Allen is the Chief Revenue Officer for G&A Partners. Under his leadership, G&A's sales organization has experienced consistent new business growth year-over-year. Prior to this role, John was the Executive Vice President of Sales for G&A. He spent the early part of his career working for JPMorgan as a banker for its energy corporate and private banking groups before joining G&A in 2009. John earned a Bachelor's degree in finance from Brigham Young University and a Master of Business Administration from the University of Texas. He is actively involved in his church, the Boy Scouts of America, and youth sports in his community. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension  

In this episode of Cybersecurity Today, host Jim Love discusses several major cybersecurity events. CloudFlare faced significant outages affecting major platforms like Amazon and YouTube, along with continued issues for Microsoft 365 users. NordVPN warned of a surge in fake shopping websites as Black Friday approaches, with phishing attempts climbing 36% between August and October. An AI transcription tool caused a privacy breach at an Ontario hospital, leading to a privacy probe. Finally, Salesforce is investigating a data theft wave linked to Gainsight, illustrating the risks of OAuth token misuse. The episode is supported by Meter, a network infrastructure provider. 00:00 Introduction and Sponsor Message 00:44 CloudFlare Outages and Their Impact 02:34 Surge in Fake Shopping Websites 04:56 AI Privacy Breach at Ontario Hospital 08:41 Salesforce Data Theft Investigation 11:26 Conclusion and Sponsor Message

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We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale.• AI adoption surge matched by adversary AI• Overprovisioned agents and shadow AI in SaaS• Governance thresholds before budget scale• PLG trials, sandbox, and POV sequencing• Visualization to reach the aha moment• Buying groups, ICP, and economic buyer alignment• Post‑sales usage, QBRs, NRR and churn signals• Zero trust limits and non-human identities• Breach disclosures as industry standards• Co-sourcing MSSP with in-house oversightSecurity isn't slowing AI down; it's the unlock that makes enterprise AI valuable. We dive into the AI agent economy with a CMO and a CFO who meet in the messy middle. The result is a practical blueprint for moving from hype to governed production without killing momentum.We start by mapping where controls fail: once users pass SSO and MFA, agents often operate beyond traditional identity and network guardrails. That's how prompts pull sensitive deal data across Salesforce and Gmail, and how third‑party API links expand the attack surface. From there, we lay out an adoption sequence that balances trust and speed. Think frictionless free trials and sandboxes that reach an immediate “aha” visualization of shadow AI and permissions, then progress to a scoped POV inside the customer's environment with clear policies and measurable outcomes. Along the way, we detail the buying group: economic buyers who sign and practitioners who live in the UI, plus the finance lens that sets pilot capital, milestones, and time-to-value expectations.We also challenge sacred cows. Zero trust is essential, but attackers increasingly log in with valid credentials and pivot through integrations, so verification must include non-human identities and agent-to-agent controls. Breach disclosures, far from being a greater threat than breaches, are foundational to ecosystem trust and faster remediation. And while MSSPs add critical scale, co-sourcing—retaining strategic oversight and compliance ownership—keeps accountability inside. If you care about ICP, PLG motions, PQLs, NRR, or simply reducing AI risk while driving growth, this conversation turns buzzwords into a playbook you can run.Vamshi Sriperumbudur: https://www.linkedin.com/in/vamsriVamshi Sriperumbudur was recently the CMO for Prisma SASE at Palo Alto Networks, where he led a complete marketing transformation, driving an impact of $1.3 billion in ARR in 2025 (up 35%) and establishing it as the platform leader.  Chithra Rajagopalan - https://www.linkedin.com/in/chithra-rajagopalan-mba/Chithra Rajagopalan is the Head of Finance at Obsidian Security and former Head of Finance at Glue, and she is recognized as a leader in scaling businesses. Chithra is also an Investor and Advisory Board member for Campfire, serving as the President and Treasurer of Blossom Projects.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

```html i'm wall-e, welcoming you to today's tech briefing for friday, november 21st. catch up on the latest tech stories: joby vs. archer aviation: legal battle unfolds with joby suing archer for corporate espionage involving stolen trade secrets, highlighting ongoing tensions in the electric air taxi market. salesforce data breach: cyberattack linked to gainsight apps by hacking group shinyhunters affects some customers, emphasizing the need for robust cybersecurity measures. openai chatgpt group chats: new feature allows up to 20 users in collaborative conversations, adding a social dimension to ai interactions. uber eats & starship technologies: launching autonomous sidewalk robot food delivery in the uk, part of a strategy to embrace robotic delivery solutions. kalshi's $11 billion valuation: prediction market platform secures $1 billion in funding, solidifying its position amidst global expansion and legal challenges. that's all for today. we'll see you back here tomorrow! ```

Stewart Butterfield is the co-founder of Slack and Flickr, two of the most influential products in internet history. After selling Slack to Salesforce in one of tech's biggest acquisitions, he's been focused on family, philanthropy, and creative projects. In this rare podcast appearance, Stewart shares the product frameworks and leadership principles that most contributed to his success. From “utility curves” to “the owner's delusion” to “hyper-realistic work-like activities,” his thoughts on craft, strategy, and leadership apply to anyone building products or leading teams.We discuss:1. Hyper-realistic work-like activities2. The owner's delusion3. Utility curves4. “Don't make me think”5. “We don't sell saddles here”6. Tilting your umbrella7. When to pivot—Brought to you by:WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUsMetronome—Monetization infrastructure for modern software companiesLovable—Build apps by simply chatting with AI—Transcript: https://www.lennysnewsletter.com/p/slack-founder-stewart-butterfield—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/178320649/my-biggest-takeaways-from-this-conversation—Where to find Stewart Butterfield:• X: https://x.com/stewart• LinkedIn: https://www.linkedin.com/in/butterfield—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Stewart Butterfield(04:58) Stewart's current life and reflections(06:44) Understanding utility curves(10:13) The concept of divine discontent(15:11) The importance of taste in product design(19:03) Tilting your umbrella(28:32) Balancing friction and comprehension(45:07) The value of constant dissatisfaction(47:06) Embracing continuous improvement(50:03) The complexity of making things work(54:27) Parkinson's law and organizational growth(01:03:17) Hyper-realistic work-like activities(01:13:23) Advice on when to pivot(01:18:36) The importance of generosity in leadership(01:26:34) The owner's delusion—Referenced:• Slack: https://slack.com• Flickr: https://www.flickr.com• Cal Henderson on LinkedIn: https://www.linkedin.com/in/iamcal• Blok: https://blok.so• Brandon Velestuk on LinkedIn: https://www.linkedin.com/in/brandon-velestuk-6018721b• Magic Link: https://en.wikipedia.org/wiki/Magic_Link• Ticketmaster: https://www.ticketmaster.com• John Collison on X: https://x.com/collision• Patrick Collison on X: https://x.com/patrickc• Sundar Pichai on LinkedIn: https://www.linkedin.com/in/sundarpichai• Three Questions with Slack's CEO: https://www.technologyreview.com/2014/11/21/170330/three-questions-with-slacks-ceo• Six Sigma: https://www.6sigma.us• What is kaizen and how does Toyota use it?: https://mag.toyota.co.uk/kaizen-toyota-production-system• John Collison's post on X about passion projects: https://x.com/collision/status/1529452415346302976• Parkinson's law: https://www.economist.com/news/1955/11/19/parkinsons-law• We Don't Sell Saddles Here: https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d• Glitch: https://en.wikipedia.org/wiki/Glitch_(video_game)• IRC: https://en.wikipedia.org/wiki/IRC• This will make you a better decision-maker | Annie Duke (author of “Thinking in Bets” and “Quit,” former pro poker player): https://www.lennysnewsletter.com/p/making-better-decisions-annie-duke• The woman behind Canva shares how she built a $42B company from nothing | Melanie Perkins: https://www.lennysnewsletter.com/p/the-making-of-canva• Prisoner's dilemma: https://en.wikipedia.org/wiki/Prisoner%27s_dilemma• Stewart Little: https://en.wikipedia.org/wiki/Stuart_Little• Dharma and Greg: https://en.wikipedia.org/wiki/Dharma_%26_Greg• Stewart's post on X referencing “the owner's delusion”: https://x.com/stewart/status/1223286626991796224—Recommended books:• Principles: Life and Work: https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021• Why Nothing Works: Who Killed Progress―and How to Bring It Back: https://www.amazon.com/Why-Nothing-Works-Killed-Progress_and/dp/154170021X• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Quit: The Power of Knowing When to Walk Away: https://www.amazon.com/Quit-Power-Knowing-When-Walk/dp/0593422996—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

In the last year, tens of thousands of white collar workers have been laid off from companies ranging from Salesforce to GM to Target. Last month, Amazon announced it was slashing its white collar workforce by 10%, cutting 14,000 jobs.  Employees who once felt protected by their college and graduate degrees are now entering a stagnant job market that is being called the “Great Flattening.” We talk to experts and hear from you: have you been navigating a layoff? Guests: Noam Scheiber, reporter covering workers and the workplace, The New York Times Aki Ito, chief correspondent covering tech industry and workplace issues, Business Insider Alisia Gill, founder and CEO, ERA of Enough - an executive coaching firm Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jacob and Matt sit down with Thumbcorp's co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology. Dan brings decades of creative and planning experience from Levi's to Stella Artois to Vogue. Diego has helped global giants like adidas, Prada and Salesforce translate complex tech into stories the mainstream actually cares about. Together, they're building Thumbcorp: an agency that sits at the intersection of visionary technology and the real world.

How a Former Startup Founder (Nancy Xu) is Building the Future of AI Agents at Salesforce Agent ForceJoin us for an insightful conversation with a Salesforce Agent Force leader who previously founded Moon Hub and holds a PhD in Computer Science from Stanford. In this episode, Nancy Xu reveals her unconventional hiring strategies, including asking candidates "what tabs are open in your Chrome browser," and shares why relentless curiosity is the top signal she looks for when building AI teams. Discover how she transitioned from startup founder to enterprise AI leader while maintaining a culture of trust and autonomy.Nancy Xu breaks down the future of work with AI agents, explaining how we'll all transition from "producers" to "directors" as agent orchestration becomes central to every role. Learn about Salesforce's trust layer for Agent Force, the importance of humans in the loop for iterative agent improvement, and why the next 100 years of AI development represents humanity's greatest opportunity since mapping the world. This conversation offers tactical hiring advice, leadership insights on managing impatience as a strength and weakness, and a compelling vision for how AI agents will transform customer experience roles.Key Topics Covered:Unconventional interview questions that reveal candidate curiosity and passion beyond traditional resumesThe three intangibles to look for when hiring: relentless curiosity, mastery of craft, and passionWhy future roles will focus on "what and why" rather than "how" as AI agents handle executionAgent orchestration frameworks including MCP and ATA for agents working with other agentsThe critical role of humans in the loop for continuously iterating agent objective functionsHow trust operates as the number one value at both Salesforce and startup environmentsLeadership philosophy of hiring great people and giving them autonomy within clear directionManaging impatience as both a greatest strength and weakness in leadershipThe blending of research, product, and engineering roles in AI-native companiesWhy this moment in history is humanity's chance to positively impact the course of civilization through AIEpisode Timestamps:00:00 - Introduction and unconventional hiring philosophy01:42 - The Chrome browser tabs question and looking beyond traditional resumes03:21 - Hiring for curiosity in a world where jobs will transform in two years05:15 - From producers to directors: The future of work with AI agents07:18 - Comparing culture at Salesforce Agent Force vs Moon Hub startup09:28 - Operating from trust: Lessons from Stanford PhD program on autonomy11:02 - Greatest weakness: Managing impatience as a founder turned enterprise leader13:14 - Advice for 21-year-olds: Pursue passion and blend across departments15:54 - Why now is the perfect moment in human history to work on AI17:10 - Closing thoughts on making positive impact through AI developmentAbout the Guest:This episode features Nancy Xu, a product and engineering leader on the Salesforce AgentForce team who previously founded Moon Hub, an AI-powered talent platform. She holds a PhD in Computer Science from Stanford and brings systems thinking and mathematical rigor to building enterprise AI agents. Her work focuses on agent orchestration, trust layers, and enabling humans to work alongside AI at scale.About Salesforce/Agentforce:Salesforce Agent Force is an enterprise AI agent platform that enables businesses to deploy autonomous agents across customer service, sales, and operations. Built with trust as the number one value, Agent Force includes enterprise-grade governance, security, and a trust layer that handles compliance at scale. The platform focuses on agent orchestration, allowing multiple agents to work together while keeping humans in the loop for strategic direction

20 Nov 2025. Georgia Tolley sits down with REGENT’s Co-Founder and CEO to explore the sea-glider set to take to the country’s skies and waterways. Plus, flyadeal announces a new hub. We speak to CEO Steven Greenway about where the airline is heading next. And the UAE wants to be the region’s space capital. H.E. Ibrahim Al Qasim explains how this year’s Airshow pavilion marks a new wave of investment in the sector. Finally, Olympic legend Sir Mo Farah joins us live after being named Ambassador for Run Yas 2026.See omnystudio.com/listener for privacy information.

When Erica Kuhl joined Salesforce as employee #176, nothing about her role or title suggested she would go on to build one of the most influential customer communities in SaaS history. Given a broken website, no roadmap, no team, she hacked together the first Salesforce Community with duct-taped technologies, raw conviction, and a fierce belief that customers needed a place to help each other.That grassroots experiment eventually grew into a 17 million-member global community, became a blueprint for digital customer success, and reshaped the way enterprise SaaS companies think about adoption, retention, and product feedback loops.Today, Erica is EVP & GM at Gainsight, leading community, education, and in-app product experience—and shaping the emerging category of Digital Customer Success.This episode is a masterclass in community-powered retention, scrappy innovation, and how one person can build an entirely new motion inside an organization long before the market knows it needs it.---Timestamps0:00 – Preview 0:58 – Meet Erica Kuhl: EVP at Gainsight & Former Employee #176 at Salesforce3:39 – What Early Salesforce Adoption Actually Looked Like6:25 – Teaching Admins Before Admins Existed9:40 – Why Erica Pitched a Community Before “Community” Was a Thing11:25 – Building the First Salesforce Community13:43 – Scaling Without Support19:30 – How Community Became a Strategic Retention Lever 24:44 – Defining Digital Customer Success26:35 – Where to Start: Crawl–Walk–Run for Digital CS30:25 – Why Community Multiplies GRR31:28 – Closing Thoughts---What You'll Learn- How the first modern SaaS community was built—from scratch, without buy-in- Why peer-to-peer engagement scales support, adoption, and product feedback- How to tie community engagement directly to retention (and why it's essential)- Why COVID reshaped the priority of customer marketing and always-on programs- How community, education, and in-app experiences converge into Digital CS- Where digital CS programs should start and how to avoid fragmented experiences- The cultural mindset needed to build community programs that actually survive- Practical tactics for early-stage community building: seeding, puppeteering, protecting, and aligning---Check out the Key Takeaways & Transcripts: https://www.gainsight.com/presents/series/unchurned/---Where to Find Erica:LinkedIn: https://www.linkedin.com/in/ericakuhl/Podcast: In Before the LockWhere to Find Josh: LinkedIn: https://www.linkedin.com/in/jschachter/---Resources Mentioned:* Gainsight Community* Brian Oblinger's Community Strategy Academy* Skilljar * Salesforce Community

The Senate passed a bill unanimously on Tuesday requiring the Department of Justice to release more files related to the deceased sex offender Jeffrey Epstein. The bill now goes to President Donald Trump for his signature, as the House passed the bill earlier in the day by 427-1. The president has said he would sign the bill if it came to his desk. The Epstein Files Transparency Act would order the Department of Justice to release “in a searchable and downloadable format all unclassified records, documents, communications, and investigative materials” related to Epstein no later than 30 days after the bill's enactment.Trump will deliver a speech at the U.S.–Saudi Investment Forum on Wednesday, according to a schedule released by the White House. Saudi Crown Prince Mohammed bin Salman will also be in attendance. The investment summit will include the heads of Salesforce, Qualcomm, Pfizer, the Cleveland Clinic, Chevron, and Aramco, Saudi Arabia's state-owned petroleum and natural gas company.

Jyoti Bansal is the co-founder and CEO of Harness, the software delivery platform used by thousands of engineering teams, and previously founded AppDynamics, which he led from inception to a multibillion-dollar acquisition by Cisco. In this episode, Jyoti unpacks what it really takes to move from mid-market to enterprise, why he thinks in terms of “product-market-sales fit,” and how he structures Harness as a collection of “startups within a startup” to launch multiple “best-of-breed” products. In today's episode, we discuss: Why companies get stuck in the mid-market and struggle to move up into enterprise Why Jyoti deliberately lost Netflix as their customer The difference between product-market-sales fit, and product-market-fit How to build a scalable, capacity-driven go-to-market machine (instead of chasing deals) Diagnosing whether you have a product problem or a distribution problem How to hire and evaluate your first head of sales and top sales leaders Why Jyoti sold AppDynamics three days before IPO The “binary differentiator” rule for launching new products into crowded markets Why Harness runs 16 product lines under one roof Where to find Jyoti: LinkedIn: https://www.linkedin.com/in/jyotibansal/ Twitter/X: https://x.com/jyotibansalsf Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast References: Amazon: https://www.amazon.com/ AppDynamics: https://www.appdynamics.com/ Barclays: https://home.barclays/ BIG Labs: https://www.biglabs.com/ Carlos Delatorre: https://www.linkedin.com/in/cadelatorre/ Charles Schwab: https://www.schwab.com/ Cisco: https://www.cisco.com/ Citi: https://www.citi.com/ Cloudability: https://www.apptio.com/products/cloudability/ Datadog: https://www.datadoghq.com/ Dynatrace: https://www.dynatrace.com/ Harness: https://www.harness.io/ Jeff Bezos: https://x.com/JeffBezos Microsoft: https://www.microsoft.com/ Nasdaq: https://www.nasdaq.com/ Netflix: https://www.netflix.com/ New Relic: https://newrelic.com/ Salesforce: https://www.salesforce.com/ Splunk: https://www.splunk.com/ Traceable: https://www.traceable.ai/ Unusual Ventures: https://www.unusual.vc/ VMware: https://www.vmware.com/ Timestamps: (01:48) Why do companies get stuck in the mid-market? (05:09) Designing a product for enterprise and mid-market (07:19) Why Jyoti lost Netflix as a customer - on purpose (10:18) Becoming a scalable GTM organization (12:32) The real signs of product-market fit (14:04) Have you delivered the value? (15:46) How to hire your first sales team (19:59) The four signs of excellent sales leaders (23:16) How to interview a sales leader (27:51) Where Jyoti developed his commercial taste (29:37) Why early founders need to learn sales (32:02) How AppDynamics began (36:36) Why Jyoti sold three days pre-IPO (41:55) What does a healthy board look like? (44:23) How Jyoti perceives competition (46:18) Why you need a binary differentiator (49:53) How to launch multiple products (52:00) “We need to be best of breed” (57:38) Why PMs are like mini-entrepreneurs (1:00:20) The startup within a startup (1:02:45) A culture of continuous improvement

Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport's hold on Americans with year-round content and venue in Las Vegas. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse LiffreingDamian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Emily Prazer, president and CEO of the Las Vegas Grand Prix and the Chief Commercial Officer of Formula One. She's helping transform F1 into one of the fastest growing sports brands in the world, leading strategy partnerships and fan engagement across markets from Miami to Melbourne.Damian Fowler (00:30):Emily's here to talk about the road to the last Vegas Grand Prix on November the 22nd. Now, in its third year, the Vegas Grand Prix turns the strip into a global stage where sport, entertainment and culture collide under the neon lights.Ilyse Liffreing (00:46):I love that. From the 100 day countdown events to new sponsorship models and digital fan experiences, formula One is redefining what a modern sports brand can look like, especially in the U.S. market.Damian Fowler (01:02):In past years, the marketing around Las Vegas, the Grand Prix has felt like a crescendo building over several months. What's been your strategy this year as you build, it's the third year, right? As you build towards those?Emily Prazer (01:14):Yeah, this third year, so I think the difference this year is we've had two years of a foundation to figure out what works and what doesn't work, but equally we've had our building open all year, so prior, well the first year we're obviously building the building for those that dunno, it's called Grand Prix Plaza. It's the length of three NFL fields, so it's not small. It's designed and built to service the Formula One Paddock Club, which is the most high-end hospitality that we offer in Formula One. Underneath that is where the garages are and where the teams hang out, so it's quite a significant building. When we first moved to Vegas, we purchased the 39 acres of land and have invested around $500 million in this infrastructure and so the difference I think is obviously the first year we were building it, the second year we were getting to grips with owning such a significant property in Las Vegas and then moving into the third year of the event, the building's been open all year and we built something called F1 Drive, which is carting.(02:10):We've had a restaurant up there called Fool and Fork, which is Formula One, themed food and beverage as you'd expect. We built an immersive Formula one experience called F1 X and so the marketing's ramped up, but that's because locally we've been able to activate since the day after the race last year all the way through to this year, and obviously how we market is very different depending on what we're trying to do, whether it's selling tickets or whether it's driving foot traffic to the building. It's all the awareness that we need in Las Vegas to continue to grow our fan base.Damian Fowler (02:41):The a hundred day countdown, that's important,Emily Prazer (02:43):Right? That was a big one. We always go big around a hundred days. We did a strip takeover, we made sure people understood that it was a hundred days ago. We did similar for 50 days, so we use those milestones to make sure, obviously Vegas is somewhat a last minute market. Some Grand Prix go on sale and sell out in 90 minutes. We see the most amount of activity from a hundred days through to November.Damian Fowler (03:04):That's very interesting. How do you decide which moments where you target your marketing strategy in that a hundred day buildup?Emily Prazer (03:12):Oh, well, we're very fortunate that the racing continues For those, again, that aren't familiar, formula One is a 24 race calendar, which spans globally, so we typically go big around the big races as you'd expect. We've just come out of Singapore where hopefully people have seen that McLaren won the Constructors Championship. We'll go big again around Austin and Mexico. They're both feeder markets to the Las Vegas Grand Prix and we'll just continue to make sure we've got major announcements, whether it be food and beverage merchandise programming all the way through between now and race day.Ilyse Liffreing (03:42):Now, can you also talk a little bit about the F1 business summits because you're also launching that during race week? Sure. How intentional is the idea of making Vegas not just a race, but a business and cultural destination?Emily Prazer (03:56):Sure. Well, if you look at what Vegas do around other major sports, it's not that we're trying to reinvent the wheel, we're taking learnings from how well the NFL have operated there with the Super Bowl, even around WWE where you see them extend from a one or two day event through to a whole week. We are very fortunate that again, for those that dunno, formula One kicks off on Thursday with free practice, we have qualifying on Friday and then on Saturday is the race. And so we are lucky that we actually have really good opportunity for shoulder programming and so it was a lot of requests coming through from multiple stakeholders saying we'd love to get the ecosystem together and talk about how we've shifted Formula One culturally into something very different. Obviously it's a sport first and foremost, but I think everyone's now seeing the change into more of a lifestyle brand and a proposition around how we're executing with some partners, which I'm sure we'll get to, but I think a lot of it has been around how we kind of talk about that strategy and how we've grown the sport over the last five years.(04:54):So it was very intentional, it's had really great uptake and as you'll see as we get closer to the race, we'll start talking about what we're doing kind of Tuesday, Wednesday all the way through.Damian Fowler (05:04):It was interesting you brought up the mention of partners and the fact that Formula One now transcends the racetrack and I for one say follow some Formula One drivers on Instagram. How do you play into that whole notion now that Formula One is this lifestyle brand and what does that mean when it comes to partnerships?Emily Prazer (05:26):Well, we've been really fortunate that we've, formula One was bought by Liberty Media in 2017 and the handcuffs were taken off per se, where social media was something that didn't really exist in the sport prior to that and the drivers have done a great job and the teams have done a great job of giving us access collectively to the drivers. They're all a lot younger than they have been before, so we've been fortunate enough to help them build their profiles through social, but obviously the pivot came with Drive to Survive. Everyone knows that that was a big leap of faith that Formula One took to be able to give behind the scenes access. It's a complicated sport that had traditionally been kept to a different type of club and we've opened up those floodgates and obviously we're reaping the rewards of that at the moment.(06:10):It hasn't been easy, but ultimately when you have the likes of Netflix wanting to display what we do, hopefully everyone's seen the Formula One movie with Brad Pitt, which is now I think the highest grossing sporting movie of all time and Brad Pitt's highest grossing movie of all time. So that again, is a great explainer if you take that concept, the strategy around all of it has to create this always on dynamic, which isn't just about the 24 race weekends, it's about how to have brand extension through partnerships 24 7, 365 days a year that's come to life through our licensing business, which I can get to and also our sponsorship business, that the thought process was we want to sign less B2B organizations more consumer brands, not because we don't appreciate, we are always going to have a B2B element Formula One lives in that space, especially on the technical side of the sport, but as it talks about how we penetrate the fan base, how we acquire new fans and how we talk to fans differently.(07:06):One of the big pieces of it was, well, how do we show up in every shopping mall, not just in North America, but globally and using the likes of Lego? You would've seen our recent announcement with Tag Hoya. You now go to these shopping malls and you see these different brands actually activating and taking some learnings from how the US sports do it, where everywhere you go you can buy a t-shirt. I think one of my proudest moments was being at the Super Bowl last year in New Orleans and seeing people in the parade wearing Formula one T-shirts.(07:32):I was like, that shows that the strategy is working. In addition to we acknowledge that pricing of Grand Prix is expensive, they're also places you typically have to travel to, and so brand extension through license partners has been really important. We have something called F1 Drive, which we'll be rolling out, which is the carting proposition I mentioned in Vegas we have F1 arcade, which is now opening up and popping up all over North America. We have F1 exhibition, which is a tribute to the history of the sport and we'll keep growing as we want to keep penetrating and explaining to those fansIlyse Liffreing (08:07):Fans. That is really interesting hearing you describe just how different the strategy here is in the US too because F1 is such a global brand. How do you I guess, keep the brand though true to its global roots at the same time as also making it feel like America's race?Emily Prazer (08:25):Definitely not trying to make it feel like America's race. I think taking the learnings of how to speak to the audience we've acquired wherever we go, the benefit of being a global sport is we're global, but in each of those destinations we act very local. So when you're there, you very much know that when you're at the British Grand Prix that you're at Silverstone and there's all of the heritage around it, Monza, there's nothing more special in global sport in my opinion, than seeing the ZI on a Sunday run onto the grid with the Ferrari flags and what have you that you can't take that passion and bottle it up and just pop it into a US race. The US market is different, but if you look at how Miami has identified itself, you for sure know where you are. Same with Austin, where it's Texas and everybody is in cowboy boots and you know that you're in Texas and then Vegas takes it to a different level because we partner with our friends at the L-B-C-V-A and other partners in Vegas to bring that kind of extreme entertainment to life. So yeah, wherever you go, you really do know where you are and that's where I think the local element comes into play.Ilyse Liffreing (09:28):Has anything changed in the sports rights context in order for Formula One to really be able to create more social and organic marketing tied to the event?Emily Prazer (09:41):Yeah, I think it's that we've got the confidence to try different things and have given different types of access. So you'll see obviously that we have lots of short form content. Now we're noticing that this generation of fandom that we're trying to continue to excite wants to look at things slightly differently, whether it be through YouTube or TikTok. I think we're launching our first TikTok store in a couple of weeks, which I never thought we would be in a place to do, but it's a testament to where the sports got to. So I don't think the rights have changed. I think our approach to it has changed where we have the confidence because of the excitement around destinations like Las Vegas to shift our mindset. Like I say, we're not going to do it everywhere. We're going to pick specific places to test it, and Vegas for us for the last three years has served as that test testbed.(10:28):You'll see the collaborations alone that we do in the merchandise space we've not been able to replicate prior and we're proud of it. What we're doing there is giving us the confidence to deliver new partnerships across the sport. American Express is a prime example where they came in as a Vegas only partner, did a year of that, a year later became a regional partner, so they activated across the Americas and then a year after that became a global partner. So it's just showing that we can bring in these more consumer led brands, but also how we've shifted our mindset to be able to deliver against it.Damian Fowler (11:00):That happened very fast. It's kind of amazing. You touched on this a little bit, but the different audiences in the different markets. What have you learned after the first two years of hosting Grand Prix in the United States about American fans specifically?Emily Prazer (11:16):Just that you need to give them variety. They aren't going to come in and behave the same way as a traditional Motorsport fan that has been or has grown up with. The heritage of the British audience is a great example where I mentioned Silverstone goes on sale and sells out. We've had to adjust the product to make sure that we're very much catering to that audience and the programming around it, like we talked about, has been super important. People don't want to come just for one session, but they want the option to come and leave and go to a casino or go to a different show and what have you. So they're looking for all round entertainment, not just coming to watch the Formula One event, which we focus specifically on making sure that we deliver against.Damian Fowler (11:59):One thing that's interesting about Vegas as well is that it's a big draw for tourism globally as well and people fly in. So maybe that fan base is also kind of a mix of international and local.Emily Prazer (12:11):Yeah, well interestingly, we've seen the majority of our fan base come from Mexico, Canada, and within the United States. I think Vegas obviously is incredibly special that they cater to everyone. I think they have something like 150,000 hotel rooms that spam from five star all the way through, and so one of the things that we had to pivot from in the first year where we expected Vegas to be this really, really high end proposition was actually that we needed to cater for all different types of ticket package and hospitality package. So we've learned those differences. We thought that it would be very, very high end and mostly international. It's actually around 80% domestic, but drive in traffic and fly in traffic from other US markets in. Like I said, Canada and Mexico have been significant buyers of the Grand Prix and Vegas.Ilyse Liffreing (12:59):Very cool. I'm very curious what kind of feedback you've gotten so far from those fans, sponsors, broadcasters, anybody watching the sport in Vegas?Emily Prazer (13:09):Well, the sponsors love it because it's something different. Like I said, we put a lot of emphasis on the production. What we were all really surprised about was the quality of the racing. I think it has the most overtakes on the Formula one calendar, so that was something we weren't going to know until you can do simulations, but until you see cars going around the track in the first year, we didn't really acknowledge or understand how great the actual racing would be. So I think that was the biggest surprise around feedback and what the broadcasters and general audience have been quite positive about shifting. The mentality and mindset has been something that we're proud of, but it's all stemming from the confidence we've gained through promoting our own event.Ilyse Liffreing (13:47):When you look at success, what KPIs are you most interested in? Is it ticket sales or,Emily Prazer (13:54):I think it's all around halo effect for the sport ticket sales and revenue is obviously my ultimate goal. I'm the chief commercial officer of Formula One, so I don't think I can sit here and say otherwise, but brand extension and growing the fandom and being engaged, giving another touch point to the US audience when again, I mentioned Liberty bought Formula One in 2017, they were very clear that they had two very strategic objectives. One was growing the sport in the United States, the other was growing the sport in Asia and obviously Asia's taken a little bit longer for obvious reasons with COVID and what have you, but we're starting to see the momentum pick up again there. The US we heavily focused on signing Miami as a starting point as a partnership with the Miami Dolphins, which we're really happy with, proud of as they have shown us how to do it. Seeing how they put their event on before we even put on Vegas meant that we could really take their learnings. But yeah, the expectations are that we continue to grow it, that the production level remains incredibly high and that it's our tempo event in the Formula one calendar.Damian Fowler (14:55):Now, you mentioned the Netflix show Drive to Survive, and obviously there's been a lot of media around the importance of that show. Could you talk a little bit about the significance of that show, how it helps or not inspire marketing strategy?Emily Prazer (15:09):Yeah, it comes back to this always on point that I mentioned before, which is Formula One needs to be accessible for the next generation of fans to truly understand it and the next generation of fans care about the competitive nature of the racing, but they also want to understand the personalities behind the sport, and I think it gave us the opportunity to open up to be able to show who we all are. The technical terminology, the filming that went into that and the movie to be honest, has given us the opportunity to use that content to be able to explain what DRS means or what is the significance of each Grand Prix, what does it actually mean? So these drivers like the NFL, when a player puts on a helmet, it's hard to understand the emotion, but being able to get to know the drivers and the team behind the drivers, which is also incredibly important, has been really helpful in our marketing strategy.(16:01):But what it inspired was how do we talk to the different audience? Like I said before, you can't talk to that audience the same way that you talk to the 75-year-old fan that's been going to Silverstone since its inception. So a lot of it has been about how we change our thoughts around short form content and how we use different platforms. To talk to a different audience in different markets has just meant that we've had to learn how to engage and pivot from just broadcast on a Sunday to every minute of every day coming up with new ideas to talk to the fan base.Damian Fowler (16:34):That's pressure for sure. You also mentioned the different channels, and we do talk about a lot about how live sports is now available across many, many different channels and tech platforms are bidding next to traditional broadcasters. I wonder in the mix of things, and especially when it comes to the show and when you broadcast it, how important has that kind of explosion as it were of channels been?Emily Prazer (17:00):I mean we have been ahead on the curve on that somewhat for we are different. Formula One owns its own broadcast capability. We have an office or a building in the UK in Big and Hill and Kent for those that have been in London, been to Kent around London and it's incredible. We own and operate again the whole thing. So every camera, every fiber optic cable, everything you see at a Grand Prix is being produced by Formula One. We have remote operations at the track that go back to Big and Hill and we have 180 broadcasters globally. So we've always been slightly different to other mainstream sports in that regard because we produce our own show, which is helpful for us around sponsorship and what have you. But generally speaking, I think obviously the world is changing and we've got to make sure we keep up with it.Ilyse Liffreing (17:47):Looking forward, which marketing innovations, there's obviously a lot right now, but ai, contextual, programmatic, what excites you the most? Is there any digital marketing innovations?Emily Prazer (18:02):Yeah, I think AI is something that we are excited but cautious. Again, with the sport that's so technologically advanced, you've got to be thoughtful about how we use it. We also don't want to lock ourselves in one direction or the other. So we're doing a lot of work without Formula One has the most unbelievable roster of tech partners. If you think about Salesforce, AWS, Lenovo globin to name a few, they're going to tell us how to use AI to benefit our sport, not just commercially, but on the tech side. So we are very excited about it, not just from a marketing point of view, but from a just general point of view. How does AI benefit the sport? We're taking a massive amount of time to think about just general activations. I know that sounds kind of immature if you think about Formula One, but how do we bring different activity to the track outside of just races? I'm not sure if either of you saw what we did in Miami with Lego, where Lego built 10 full size cars for the drivers to race Lego cars around the track.Damian Fowler (19:05):I show my son that. That'sEmily Prazer (19:06):So cool. If you think about the content that that created around marketing, that was probably the most viral thing we've done in a very, very long time. So our marketing strategy at the moment is about solidifying the brand equity, making sure that we deliver against our partnership objectives and that we continue to grow our social platforms. I'm not going to say that we're not technically as advanced, but the data capabilities is all quite new to Formula One. Loyalty programs are all quite new to us, so for us, I keep coming back to it, but it's really about figuring out how to engage with the audience and have something to sell them. Again, we're a rights holder that doesn't have tons of assets to sell ourselves. We license a lot out, and so really it's about coming up with these creative ideas to be kind of 10 steps ahead of anyone else.(19:53):And I think we are in a very unique space. We're very lean, which means we can be very nimble. So when we're making a lot of these decisions, it's me going to Stefano who's the CEO of Formula one saying, how do you feel about us trying something like this? And that's again, where we link the Vegas piece together with the broader marketing strategy to continue to keep everyone engaged rather than it just being like a technical marketing play. Obviously we do that day in, day out, but I think for us it's the confidence we've got now to really push the boundaries and be the first to do a lot of different things, whether it be what we're doing in the broadcast around all of the different types of digital advertising and what have you. I think again, if you watch the races, you'll start to see that we are trying and testing new technologies in thatIlyse Liffreing (20:37):Way. And on that note, we talked a little bit before about the timing of the race in Vegas. InEmily Prazer (20:46):Vegas. Yeah.Ilyse Liffreing (20:47):Because it's a new time for you guys thatEmily Prazer (20:49):10:00 PM Yeah, we moved it forward from 10:00 PM to 8:00 PM which is great. I think a lot of people were struggling with how that's local time, right? Local time, yeah. When we first went to Vegas, the idea was that the timing would be in line with the boxing match or the show. So it wasn't done for any other reason than 10 o'clock on a Saturday night in Vegas is when typically you start seeing things happen. The difference being is that the distance or time you need to keep between certain amounts of sessions meant that it created gaps. So if there were delays that 10:00 PM could technically be pushed. And so we had our issues in the first year. We learned from those last year operationally delivered really well, but we still felt that it was slightly too late, hence the 8:00 PM start. So everything has shifted forward. We have F1 Academy this year, which we're really excited about, so that will, I think doors now open at 2:30 PM rather than four. So it means everything will be a lot earlier, but it's all for the show.Damian Fowler (21:48):And presumably you have a kind of global viewership as well, so that all impactsEmily Prazer (21:53):The trends. Yeah, I think it obviously will be beneficial to the east coast market, not so beneficial to the rest of the world, but we still feel good about the viewership numbers and what we're seeing. SoDamian Fowler (22:03):The true fans willEmily Prazer (22:05):Watch you, right? If not next. Exactly. Hands always come through. Exactly.Damian Fowler (22:08):Alright, so we've got some kind of quick fire questions here to wrap this up. So first off, what keeps you up at night in the lead up to this?Emily Prazer (22:16):Everything in the lead up? The lead up. I'm not sleeping at all my first year as A CEO, I think last year it would've been ticket sales. This year it's probably just security and all round operations. So as my role has expanded on the Vegas race particularly, it's just we are opening and closing the track every three hours. It's not like other street races keep their roads closed for up to seven days. We are having to keep it open and close it regularly. You're in one of the busiest roads in North America, so we don't really have much of a choice and we don't want to impact the locals any further. So I think it's just being responsible for the logistics is scary.Damian Fowler (22:58):Wow. I agree. Closing the road down is like mind blowing.Emily Prazer (23:00):Yeah, it is genuinely mind blowing. If you go to Vegas now, you can see that things are still are on their way to being built and it's like, oh wow, this is happening.Ilyse Liffreing (23:10):That is scary. I'm scary for you. What would you say is missing in the US sports sponsorship marketplace that you would love to see happen?Emily Prazer (23:19):Ooh, good question. I haven't thought about the answer to that. That's a hard one. I'm going to have to sit on that one for a minute. Don't worry. Yeah, I mean I can't speak for, I can only really speak for my sport, but I'd love to have the same access to the teams that N-F-L-N-B-A have as the rights holder. We definitely don't get to just sell the team IP as we see fit. We have something in Formula One called the Concord Agreement, which means that we have some restrictions there. But yeah, let me have a think about the broader space. Sorry. I like that answer One hit me.Damian Fowler (23:52):That's a good answer there. We can circle back and do it again if you want, but I like that to be honest. Okay. So which other sports or entertainment brands do you think are nailing their brand positioning right now?Emily Prazer (24:03):I think the NBA and the NFL, they just do it so unbelievably well and they have fandom here. I've never witnessed in the UK you very much see the fandom around a specific team. Here you see genuine fandom around the NFL. And what I love as a Brit in the US obviously is I still can't believe how each of the TV channels cross-promote each other for other games. So you'll be watching Fox and they'll be like, tune into CBS to watch this game. And you're like, oh wow. They really do do it for the greater good of the league. We would obviously it's different. We don't have multiple games in Formula One, but if I think about it in comparison to the Premier League, you really do follow the team. If I'm a Chelsea fan by the way, but I would watch Chelsea, I wouldn't then flip channels to watch Man United in the us.(24:57):I find myself on a Sunday watching three or four games and I'm like, I'm not even your core audience. It has to be something to do with the marketing that it's always there telling me what to do, telling me how to watch it. And I really admire, maybe this is actually the answer to the previous question. I actually admire how good they are at getting in my head because I think about it, I'm like, what games are on a Sunday or what playoffs are happening in the NBA and I go to watch it because it's there. Whereas like I said, premier League, as much as I'm a huge Chelsea fan and grew up with it, you just don't seem to be able to follow it like that.Damian Fowler (25:35):Yeah, that's very interesting. Would you say you were an NFL fan before you came to theEmily Prazer (25:39):Us? No, not at all. Didn't know the rules and now I'm like hardcoreDamian Fowler (25:42):Because of the marketing, I guess.Emily Prazer (25:43):Wow. Must be. They just got in my head.Damian Fowler (25:46):Amazing. Yeah. And that's it for this edition of The Big Impression.Ilyse Liffreing (25:54):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (26:01):And remember,Emily Prazer (26:02):We've had to learn how to engage and pivot from just kind of broadcast on a Sunday to every minute of every day coming up with new ideas to talk to the fan base.Damian Fowler (26:13):I'm Damian. Ilyse Liffreing (26:14):And I'm Ilyse.Damian Fowler (26:14):And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Send us a textThis week's customer experience and marketing technology updates highlight a clear shift toward deeper intelligence, tighter collaboration, and more secure enterprise-grade platforms. CallMiner strengthened its conversational analytics footprint with the acquisition of VOCALLS, while Contentstack expanded its composable ecosystem by launching the new Data and Insights solution. Mosaicx introduced the next generation of its Engage platform, and Salesforce continued its march toward unified workflows by embedding Slack directly into CRM collaboration. In the government and regulated markets, Talkdesk achieved FedRAMP authorization for its CX Cloud Government Edition, signaling a major milestone for secure cloud CX. Meanwhile, Treasure Data rolled out five new AI suites aimed at enhancing customer experiences, Uniphore unveiled a new suite of AI marketing agents, and Zeta Global provided fresh details on its new Zeta Answers offering—collectively reflecting increased innovation and maturity across the CX and martech landscape.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=85vq3s9786EQuestions for Panelists?

Hey CX Nation,In this week's episode of The CXChronicles Podcast #272, we welcomed Matt Rubright, Chief Customer Officer at Jam.dev based in Seattle, WA. Jam powers the complete software development lifecycle, with AI that eliminates 84% of bug reproduction tasks, so your engineers can ship clean code faster.Jam AI adds the relevant logs and steps to make every bug report actionable. With integrations with best-in-class issue trackers & other product management tools, Jam fits right into EPD workflows.In this episode, Matt and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #272 Highlight Reel:**1. Salesforce utilization management in today's world 2. Why you might be over-building your CRM3. Implementing tech changes within an organization 4. Building playbooks to guide your team & create consistency 5. Leveraging 360 feedback to build high-performing teamsClick here to learn more about Matt RubrightClick here to learn more about Jam.devHuge thanks to Matt for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this episode of Strategic Minds, host Rich Horwath speaks with legendary strategist and bestselling author Geoffrey A. Moore, whose landmark books - Crossing the Chasm, Zone to Win, and Dealing with Darwin - have transformed how leaders approach innovation, disruption, and go-to-market strategy. Moore shares how storytelling, pattern recognition, and intellectual curiosity shaped his unique approach to strategic frameworks - tools that help executives make smarter decisions in high-risk, low-data environments. Together, they unpack how frameworks act as disruptive catalysts, enabling leaders to synthesize complexity, uncover trapped value, and allocate resources more strategically. Through examples from Salesforce, Microsoft, and Amazon, Moore explains the power of “zoning the enterprise” - aligning performance, productivity, incubation and transformation zones to optimize investment, leadership focus, and execution. His insights reveal why frameworks are not formulas but languages of strategic alignment, empowering leaders to think clearly and act decisively amid rapid business transformation.  

How do companies like Salesforce and Dell scale intelligence across every cloud?Aidan Gomez, co-founder and CEO of Cohere, explains how they're building AI that works across all enterprise systems and deploys anywhere, giving companies true flexibility and security.He joins Joubin Mirzadegan for a wide-ranging conversation on why synthetic data went from dismissed to indispensable, and how the race among AI labs is really unfolding.Guest: Aidan Gomez, co-founder and CEO of CohereConnect with Aidan: XLinkedInConnect with Joubin: XLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Episode web page:  ----------------------- Episode summary: In this episode of Insights Unlocked, Nathan Isaacs talks with marketing powerhouse Bill Macaitis—former CMO of Slack, Zendesk, and Salesforce—about how B2B companies can scale efficiently by prioritizing customer experience, building authentic brands, and embracing new go-to-market models. Bill shares lessons from his career and dives into the importance of customer-centric cultures, long-term thinking, and the strategic use of AI in modern marketing. What you'll learn in this episode: Why capital-efficient growth beats “growth at all costs”—and how to build it The playbook for operationalizing customer centricity in a B2B environment How to align teams across marketing, product, and sales with shared metrics What most companies get wrong about attribution models How AI can empower marketers—without replacing them The secret to building a B2B brand people actually love (and talk about) Tips for individual contributors to challenge legacy playbooks and advocate for change About the guest: Bill Macaitis is an executive advisor and board member who has led marketing at some of the most iconic names in SaaS, including Slack, Zendesk, and Salesforce. Known for his customer-first approach and bold brand vision, Bill now advises AI startups on how to build scalable, loved companies from the ground up. Resources & Links: Bill Macaitis on LinkedIn (https://www.linkedin.com/in/bmacaitis/) SaaS CMO Pro website (https://www.saascmopro.com/) SaaS CMO Pro newsletter (https://saascmopro.substack.com/) Bill's YouTube videos (https://www.youtube.com/@SaaSCMOPro/videos) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Henry King and Vala Afshar, co-authors of Autonomous, join me to explore how AI-first strategies are reshaping business fitness. Henry brings his unique journey from CIO to design thinking expert, whilst Vala shares insights from his decade as Salesforce's chief evangelist. We examine Salesforce's V2MOM framework—a radical transparency tool that aligns 80,000 employees—and discuss why the best implementations often mean resisting customisation. The conversation tackles uncomfortable truths about autonomous vehicles, digital labour, and the erosion of human agency, whilst exploring how companies can eliminate waste through agentic AI. Henry and Vala challenge the notion that relationships will diminish in an AI-driven world, arguing instead that they'll become more critical. We discuss enterprise fitness, the importance of identifying organisational blockages, and why trust—defined as competence plus character—remains the foundation for transformation in an age where we're the last generation managing only people.

As we're increasingly inundated with AI-generated content and algorithm-driven ads, what's more powerful: yet another new technology, or the authentic voice of the small business owner on the corner? Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It's about finding strength not in shouting louder, but in listening closer. Today, we're going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We'll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale.To help me discuss this topic, I'd like to welcome Lindsey Irvine, Chief Marketing Officer at Square. About Lindsey Irvine Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that makes commerce and financial services easy and accessible. With nearly two decades of experience in marketing, strategy, and leadership across both large enterprises and fast-growing startups, Irvine is responsible for overseeing Square's global marketing efforts, driving brand awareness, customer engagement, and market growth around the world, all in service of the company's mission to empower businesses and entrepreneurs worldwide.Before joining Square, Irvine was CMO at Benchling, pioneer of the R&D Cloud powering the biotechnology industry. Prior to that, she spent nearly a decade at Salesforce, where she held several leadership roles, including global CMO for MuleSoft, and played a key part in developing go-to-market strategies across IoT, industry verticals, and cloud solutions. She is credited with driving high-impact global marketing strategies and helping position Salesforce as a leader in the enterprise software space. Lindsey Irvine on LinkedIn: https://www.linkedin.com/in/lindseyirvine/ Resources Square: https://squareup.com/us/en The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company