Podcasts about Salesforce

In this episode, Tim Christophersen joins us to discuss how to rebuild our relationship with nature through collective action in his latest book, Generation Restoration: How to Fix Our Relationship Crisis with Mother Nature. As a Vice President of Climate Action at Salesforce, Tim has more than 25 years of international experience across the public and private sector, including 15 years with the United Nations Environment Programme.  Drawing from his experiences as a father, farmer, diplomat, and executive, he has dedicated his entire career to achieving harmony between humanity and nature… Click play to discover: The underlying causes of today's global environmental "polycrisis." The dangers of maintaining an extraction-based relationship with nature. The ways in which wildlife has suffered at the hands of humans. How collective action, technology, and local empowerment can drive large-scale ecological restoration. Want to learn more about how Tim is inspiring others to reset their relationship with Planet Earth? Listen to this insightful conversation now! You can follow along with Tim by visiting his website. Keep up with Tim Christophersen socials here: X: https://x.com/TimChristo  Instagram: https://www.instagram.com/tim.christophersen/ 

Charles Gaudet is the Founder and CEO of Predictable Profits and creator of the Predictable Profits Operating System™, a proven framework helping 7- and 8-figure businesses achieve consistent, predictable growth. He is the author of The Predictable Profits Playbook (voted #1 Sales & Marketing Book by Indie Excellence) and host of The Beyond 7-Figures Podcast. Yahoo Finance calls him "The CEO Whisperer," and the International Business Times names him "The Go-To Business Coach for 7- and 8-Figure Businesses." An entrepreneur since age four, Gaudet built his first multi-million-dollar company at 24 and has helped countless CEOs generate millions more through his expertise in revenue architecture, growth systems, and sales process engineering. His work has been featured in Inc., Forbes, Salesforce, Success, and Fox Business, and he has been recognized as one of American Geniuses' Top 50 Industry Influencers and one of CEO Weekly's "Top 10 Innovative CEOs to Follow." Gaudet is also a two-time Brazilian Jiu-Jitsu gold medalist and three-time wrestling state champion.He lives in Florida with his wife, their three "kid-preneurs," and their loyal dog, balancing entrepreneurship with family and personal growth. During the show we discuss: Signs your agency has outgrown hustle and referrals and needs a growth system What marketing really is and how to use it for consistent growth How to create, capture, and nurture demand The OSI Method and how it accelerates growth How to turn random wins into predictable, month-over-month profits The three growth phases—Setup, Sales, and Scale—and why they matter How to generate consistent, qualified leads without founder dependency The mistakes keeping CEOs stuck in daily operations instead of scaling Why tactics fail without a complete operating system The frameworks that remove the CEO from day-to-day firefighting How agencies build resilience and scale past revenue plateaus The mindset shift required to scale from 7 to 8 figures How the system adapts for companies under $1M to $10M+ Proven results, including 90-day record-breaking revenue stories Resources: https://www.PredictableProfits.com

In this CPQ Podcast episode, host Frank Sohn talks with Andreas Westling, CEO and co-founder of Ignize, about how modern AI pricing and CPQ help B2B manufacturers increase EBIT, improve price fairness, and react faster to market volatility. Drawing on more than 20 years of pricing experience,  including his time as CEO of Navetti (acquired by Vendavo). Andreas explains why pricing fundamentals haven't changed, but the way manufacturers execute pricing has transformed. He also shares how Ignize supports mid-market and enterprise manufacturers with complex, multinational pricing operations that require both speed and precision. Andreas introduces Ignize's concept of Generative Precision Pricing (GPP) and the role of the Ignizer, a modern engine that turns pricing expertise into data-driven, explainable recommendations. You'll also hear how Ignize integrates with CRM systems such as Salesforce and Microsoft Dynamics, ERP systems including SAP, Oracle, and legacy platforms, and CPQ solutions like Tacton to deliver consistent, value-based pricing across the commercial stack. We discuss why black-box AI pricing often fails in B2B manufacturing, and why explainability and transparency are essential to earn trust from pricing teams, product managers, sales, and customers. Andreas also outlines what manufacturers can expect from an Ignize implementation. From 8–12 week quick-start value phases to broader enterprise rollouts, and how modern pricing platforms help companies navigate tariffs, commodity swings, currency shifts, and other forms of market disruption. Ignize also operates on an enterprise-grade security foundation, backed by ISO 27001:2013 certification and SOC 2 Type II compliance, ensuring that sensitive pricing and commercial data is handled with the highest standards of information security and compliance. If you're interested in CPQ, B2B pricing, or how AI can strengthen price quality, win rates, and overall financial performance, this episode is for you.

Dr. Mark van Rijmenam talks about his book, "Now What? How to Ride the Tsunami of Change." Mark is ranked the #1 futurist globally and recognized by Salesforce as a leading voice on AI. He helps organizations understand the future, navigate exponential change, and thrive in the Intelligence Age. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

¡Emprendeduros! En este episodio Rodrigo nos da una actualización de mercado donde habla del estatus del mercado, del cosumo, del mercado de empleos y del codigo rojo de OpenAI. Nos da los reportes de ingresos de Crowdstrike, American Eagle, Salesforce, Snowflake, Kroger, Dollar General y Dollar Tree. Después habla de la linea de pobreza y del altruismo pero bien hecho. Finalmente contesta unas preguntas de los Emprendeduros.

Anthropic asked 1,250 professionals how AI is actually changing their work, and the results reveal a blend of optimism, anxiety, and shifting identity—creatives feeling squeezed, scientists wanting trustworthy partners, and most workers hoping to hand off routine tasks while keeping what defines their craft. The episode also looks at how AI-run interviews collapse the old scale-vs-context tradeoff in research and what that means for understanding real-world AI impact. Headlines include Gemini 3 Deep Think, Replit's enterprise push with Google, Opus 4.5's benchmark surge, Salesforce's Agent Force momentum, and Meta's pivot away from the metaverse.Brought to you by:KPMG – Discover how AI is transforming possibility into reality. Tune into the new KPMG 'You Can with AI' podcast and unlock insights that will inform smarter decisions inside your enterprise. Listen now and start shaping your future with every episode. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.kpmg.us/AIpodcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rovo - Unleash the potential of your team with AI-powered Search, Chat and Agents - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rovo.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AssemblyAI - The best way to build Voice AI apps - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.assemblyai.com/brief⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LandfallIP - AI to Navigate the Patent Process - https://landfallip.com/Blitzy.com - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blitzy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to build enterprise software in days, not months Robots & Pencils - Cloud-native AI solutions that power results ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://robotsandpencils.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Agent Readiness Audit from Superintelligent - Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://besuper.ai/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Interested in sponsoring the show? sponsors@aidailybrief.ai

You're probably using AI agents without even knowing it.

Scott and Hayley have a special episode with a comprehensive recap of what really happened and why for Cyber Week 2025! Caila Schwartz, Director of Consumer Insights and Strategy Retail and Consumer with Salesforce explains it all. From global, to US and even Canada and Mexico. We talk through categories and how AI influenced this years biggest sales. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Caila Schwartz LinkedIn: https://www.linkedin.com/in/caila-schwartz/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

With the AI trade in the spotlight, Carl Quintanilla and Jim Cramer discussed Nvidia CEO Jensen Huang's Wednesday visit to Washington, DC — which included a meeting with President Trump. Hear what Huang said at a separate event about the U.S.-China battle over AI. The anchors reacted to Al bubble-related comments Anthropic CEO Dario Amodei made to Andrew Ross Sorkin at The New York Times DealBook Summit. David Faber called in with breaking news about the battle to acquire Warner Bros. Discovery — his sources say Netflix is the leading bidder. Meta shares rally: CEO Mark Zuckerberg reportedly plans deep cuts to the company's metaverse group. On the earnings front: Salesforce shares rise while Snowflake melts.  Squawk on the Street Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the Salesforce Admins Podcast, we talk to Kate Lessard, Lead Admin Evangelist at Salesforce. Join us as we chat about how the Admin Adoption Framework can help you build confidence with Agentforce and her new video series, “Kate Clicks Through It.” You should subscribe for the full episode, but here are a few […] The post How Admins Build Confidence with Agentforce appeared first on Salesforce Admins.

Send us a textA week where the lawful intercept backdoor became the front door, a supply chain hop hit 200+ companies, a bargain app faced a malware lawsuit, and a university breach turned into a donor-targeting roadmap. We share simple moves to lower risk fast and set guardrails that actually hold.• Salt Typhoon abusing CALEA at major US telecoms• Negligence, unpatched routers and weak passwords• Why SMS is transparent and how to switch to Signal• Kill SMS 2FA and use authenticators or YubiKey• Gainsight-to-Salesforce island hopping at scale• Audit connected apps and revoke stale API keys• Arizona AG lawsuit calling Timu malware• Shop via browser sandbox and use masked payments• UPenn donor data leak and Oracle exploit• Whaling protections with voice verification and data scrubbing• Practical recap: trust nothing, verify everythingPlease follow us or subscribe on your podcast app, and watch the video on our YouTube or at theproblemlounge.com. If you have topics or guest ideas, we would love to hear from you Support the show

Varun Puri, CEO and cofounder of Yoodli, joins the show to talk about using AI role play to transform how people practice for high stakes conversations, from sales calls to job interviews to tough manager chats. He breaks down how Yoodli went from a consumer public speaking tool to a serious enterprise platform used by teams at Google, Snowflake, Databricks, and more, all while staying anchored in one mission, helping humans communicate with confidence. We dig into product led growth, honest feedback loops, and why real human communication will matter even more as AI makes information instant.Key takeaways• Why Yoodli started with public speaking anxiety and grew into an AI role play simulator for any important conversation, not just conference talks or pitch decks• How watching real user behavior inside companies like Google pulled the team into enterprise without abandoning their consumer product• A simple approach to product feedback, talk to end users constantly, then prioritize changes by business impact, renewal risk, and how many people benefit• What it really takes to move from consumer to enterprise, new roles, new processes, and a very different mindset around reliability, security, and expectations• Why Varun draws clear ethical lines, using AI to coach and prepare people, not to replace human judgment in hiring, promotion, or high trust decisionsTimestamped highlights[00:35] What Yoodli actually does today, from solo practice to training sales and go to market teams inside large enterprises[01:43] The original vision, helping people who are scared of public speaking, and the insight that interviews, sales calls, and manager talks are all just role plays[03:37] How the team listens to end users, the channels they rely on, and why the consumer product is still their testing ground for new ideas and experiments[05:20] Following users into the enterprise, why it was an addition and not a full pivot, and how product led growth inside companies like Google works in practice[07:42] The early shock of selling to enterprises, learning about new roles, SLAs, InfoSec, and bringing in leaders from Tableau and Salesforce to build a real B2B engine[11:10] Two paths for AI in sales, tools that try to replace humans versus tools that make humans better, and why Varun has drawn a hard line on what Yoodli will not do[15:26] A future where information is commoditized and instant, and why communication and presence become the real edge for top performers in that world[20:48] Designing for trust and adoption, how Yoodli keeps practice private by default, when data is shared, and why control has to sit with the end userA line worth saving“In a world where AI makes everyone smarter and faster, the thing that will be at the biggest premium is how you communicate as a human with other humans.”Practical ideas you can use• Keep a consumer like surface in your product so you can experiment faster than your enterprise roadmap would ever allow• Treat feedback from large customers like a queue you rank by renewal risk, strategic value, and number of users helped, not as a list you must clear• Look for product led growth signals inside your user base, if thousands of people in one company are using you, someone there probably wants a team level solution• Draw explicit boundaries for your AI product, write down what you will not automate, so you can build trust with users and buyers over the long termCall to actionIf you care about the future of sales, interviewing, and communication in an AI rich world, this conversation is worth a listen. Follow the show, leave a quick rating, and share this episode with a founder, product leader, or sales leader who is thinking about AI in their workflow. And if you want feedback on your own speaking, check out what Varun and his team are building at Yoodli.

Initial jobless claims and Challenger layoff data come ahead of the open after ADP's weak report yesterday raised rate cut odds. Salesforce and Snowflake results are also in focus.Important DisclosuresThis material is intended for general informational purposes only. This should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.All names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Supporting documentation for any claims or statistical information is available upon request.Past performance is no guarantee of future results.Diversification and rebalancing strategies do not ensure a profit and do not protect against losses in declining markets.Indexes are unmanaged, do not incur management fees, costs, and expenses and cannot be invested in directly. For more information on indexes, please see schwab.com/indexdefinitions.The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.Fixed income securities are subject to increased loss of principal during periods of rising interest rates. Fixed income investments are subject to various other risks including changes in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events, tax ramifications, and other factors.All expressions of opinion are subject to change without notice in reaction to shifting market, economic or political conditions. Data contained herein from third party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.Investing involves risk, including loss of principal, and for some products and strategies, loss of more than your initial investment.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.Spotify and the Spotify logo are registered trademarks of Spotify AB.(0131-1225) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

Aydin sits down with Mike Potter, CEO and co-founder of Rewind, to talk about how AI is changing both the risk and opportunity landscape for SaaS companies. They cover how AI agents are now deleting real customer data, why backup is more critical than ever, and how Rewind became an AI-native org with dedicated AI ownership, monthly Lunch & Learns, and real internal workflows.Mike walks through the exact N8N workflows he uses to:Auto-triage his Gmail into multiple inboxes using AIGenerate a daily AI brief based on tasks, calendar events, and past email contextAnalyze churn, win/loss, and internal product data using Claude and MCPThey close with Mike's “dream automation”: a full AI-generated business review that looks across financials, CRM data, and benchmarks.Timestamps:0:00 — Welcome to the show0:31 — Mike's intro & what Rewind backs up across SaaS ecosystems1:40 — AI agents as a new failure mode and how Rewind “saves you from your AI”4:05 — Turning Rewind into an AI-native company early on4:53 — First attempt at AI-built integrations (why it failed then, why it might work now)7:23 — Developers trading tedious integration maintenance for more interesting AI work9:45 — Code vs architecture: the Shopify webhooks story and handling 1.1B+ events14:03 — Hiring an AI Engineer: scope, responsibilities, and why background mattered15:33 — How Rewind drove AI adoption: Lunch & Learns, “use it in your personal life,” experimentation20:53 — How AI Lunch & Learns actually run across multiple offices and remote folks23:10 — Examples: CS tools, Alloy prototypes, AI video voiceovers, end-to-end workflows25:13 — Churn workflows: combining uninstall reasons from multiple marketplaces into Claude27:06 — Win/loss and internal analytics using Claude Projects + MCP server into an internal DB29:14 — Choosing between Claude, ChatGPT, and Gemini depending on the task (and re-testing every few months)31:23 — Mike's Gmail system: multiple inboxes + N8N + AI classification36:07 — Inside the email-classifier prompt and AI-powered spam that beats Gmail filters41:34 — The “Daily AI Brief”: pulling tasks, meetings, and prior email threads into a single morning email45:02 — Letting AI write and debug N8N workflows (and how assistants in tools are getting better)48:58 — Wishlist: automated AI business review across finance, Salesforce, and SaaS benchmarks51:23 — Closing thoughts: so many useful tools are possible, but GTM is the hard partTools & Technologies MentionedRewind – Backup and restore for mission-critical SaaS applications.Claude – LLM used for analysis, projects, agents, and internal tools.ChatGPT / OpenAI (GPT-4.1, GPT-4.1 mini) – LLMs used for code, prompts, and workflow JSON.N8N – Automation platform used to build email and daily-brief workflows.Gmail – Email client where AI-powered labels drive multiple inboxes.Google Calendar – Calendar data powering the daily AI agenda.Google Tasks – Task list feeding into the morning brief email.MCP (Model Context Protocol) – Connects Claude to Rewind's internal databases.Alloy – Tool for building interactive product UI prototypes.Salesforce – CRM used for pipeline, churn, and win/loss analysis.Gumloop – Workflow tool with an embedded AI assistant.Zapier – Automation platform referenced for plain-English workflow creation.Fellow – AI meeting assistant for summaries, action items, and insights.Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

Chuck Zodda and Mike Armstrong discuss markets viewing weak jobs data as good news and why that's a problem. The stock market rode AI to record highs. What could knock it down? Marc Benioff makes interesting claims about how Salesforce is using AI. Bond investors warned US Treasury over picking Kevin Hassett as Fed Chair.

Are you stuck in the grind, pushing, striving, and hustling—yet still feeling out of alignment? In this episode of Masks Off for People Pleasers and Perfectionists, I sit down with Reuven Shelef to unpack the deeper layers of perfectionism, burnout, and what it really takes to build a life (and business) that feels aligned instead of overwhelming.Reuven gets real about his journey—from a high-stress childhood and military service to navigating business ownership and personal development. Together, we explore what so many perfectionists struggle with: the pressure to perform, the fear of disappointing others, and the belief that you must constantly “do more” to be worthy.If you're craving more balance, more peace, and more truth in how you live and work, this conversation will hit home.The hidden survival strategies behind perfectionismHow hustle culture disconnects us from purposeWhy alignment matters more than constant productivityThe difference between passion and responsibilityHow to break overwhelming goals into simple, actionable stepsWhat commitments really mean—and how to keep themThe power of undelivered communicationHow to navigate work, well-being, and expectations more gracefullyThis episode is a powerful reminder that you don't have to grind your way to fulfillment. You can choose alignment, truth, and integrity with yourself instead.✨ Subscribe for more conversations on authenticity, healing, and inner liberation

Morningstar's Dan Romanoff considers the revenue from Salesforce's (CRM) Agentforce important for future prospects. One concern he has moving forward: how much companies actually seek use cases for enterprise A.I. Keith Kirkpatrick echoes that sentiment and labels it as the reason Agentforce sales weren't as large as some investors were hoping for. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

The lead story is heartbreaking and I hate $GM for that. Good news is it looks like the internet took care of him. The highlight of the show is absolutely Sidekick with Trendspider. And the look on my face when I realize $MSTU was just a reverse split. Want to see me look like an idiot? TUNE IN! CYBER MONDAY SALES END SOON: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TRENDSPIDER SALE - GET SIDEKICK ⁠⁠⁠⁠SEEKING ALPHA BUNDLE - ALPHA PICKS AND PREMIUM Save over $200⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seeking Alpha Premium - FREE 7 day trial ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alpha Picks - Save $100 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seeking Alpha Pro - for the Pros ⁠⁠⁠⁠⁠⁠⁠⁠⁠EPISODE SUMMARY

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Holger Zschäpitz über das Microsoft-Barometer und seine Folgen, das Inditex-Luxusproblem und gute Stimmung bei Salesforce. Außerdem geht es um Eli Lilly, AbbVie, Johnson & Johnson, Novo Nordisk, AstraZeneca, Abbott Laboratories, UnitedHealth Group, Bristol Myers Squibb, Dexcom, Align Technology, ResMed, Hims & Hers, JD Health International, iRhythm Technologies, Pro Medicus, Oscar Health, Xtrackers MSCI World Health Care (WKN: A113FD), Amundi S&P World Health Care Screened (WKN: A3DSTC), Franklin Future of Health and Wellness (WKN A3EFKW), Global X Telemedicine & Digital Health (WKN A2QKQ1), Xtrackers MSCI Genomic Healthcare Innovation (WKN: DBX0R2), Agilent, Roche, Vertex, Microsoft, Meta, Alphabet, Amazon, Nvidia, Salesforce, SAP, Snowflake, Inditex, H&M, Next, LVMH, Hermès, Aumovio, TKMS, Hellofresh, Gerresheimer, Ottobock, Tonies, PSI Software, Verbio, LPKF, Stratec, Thyssenkrupp Nucera, Procredit, Amadeus Fire, Bayer, BASF, Corteva, Syngenta, Formycon und PNE. Die aktuelle "Alles auf Aktien"-Umfrage findet Ihr unter: https://www.umfrageonline.com/c/mh9uebwm Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Cisco has finally admitted it's time for real change and is vowing to build "secure by default" gear after decades of criticism. Steve Gibson reacts to a rare moment when a tech giant actually gets security right—and what it means for everyone running critical infrastructure. • Scattered Lapsus$ Hunters strikes (Salesforce) again. • Cisco actually (no kidding) sees the light. • Next week, Australia bans all underage social media. • The EU Parliament moves to replace US computer tech. • When to use Passwords, Passkeys or Yubikeys. • Do unpowered SSDs lose their data. • How about a "Joy of Coding" podcast. • A Bitwarden Passkeys integration glitch. • XSLT is sneaky. It's where you don't expect it. • We know where last week's picture came from. • The long-awaited return of a new Stargate series. • A simple test to check our networks for any bot infections. Show Notes - https://www.grc.com/sn/SN-1054-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT vanta.com/SECURITYNOW bitwarden.com/twit threatlocker.com for Security Now canary.tools/twit - use code: TWIT

Carl Quintanilla and Jim Cramer delved into the AI trade, including a development that helped to erase stock futures' gains before the open of trading: Shares of Microsoft fell after The Information reported the company was cutting software sales quotas tied to AI. With the Fed's next interest rate decision exactly one week away, ADP jobs data showed private payrolls unexpectedly declined in November. The anchors reacted to what Treasury Secretary Scott Bessent told Andrew Ross Sorkin about tariffs during an interview at The New York Times DealBook Summit. Also in focus: Bitcoin back above $93K, Google vs. OpenAI, Nvidia's CFO on the AI race, retail earnings roundup, Salesforce earnings preview. Squawk on the Street Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dominic Chu and the Investment Committee debate the Cyber sector after Bryn sells Salesforce. Plus, the rest of the Committee share their latest portfolio moves. And later, the desk shares their Holiday Shopping List for stocks heading into 2026. Investment Committee Disclosures Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cisco has finally admitted it's time for real change and is vowing to build "secure by default" gear after decades of criticism. Steve Gibson reacts to a rare moment when a tech giant actually gets security right—and what it means for everyone running critical infrastructure. • Scattered Lapsus$ Hunters strikes (Salesforce) again. • Cisco actually (no kidding) sees the light. • Next week, Australia bans all underage social media. • The EU Parliament moves to replace US computer tech. • When to use Passwords, Passkeys or Yubikeys. • Do unpowered SSDs lose their data. • How about a "Joy of Coding" podcast. • A Bitwarden Passkeys integration glitch. • XSLT is sneaky. It's where you don't expect it. • We know where last week's picture came from. • The long-awaited return of a new Stargate series. • A simple test to check our networks for any bot infections. Show Notes - https://www.grc.com/sn/SN-1054-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT vanta.com/SECURITYNOW bitwarden.com/twit threatlocker.com for Security Now canary.tools/twit - use code: TWIT

Cisco has finally admitted it's time for real change and is vowing to build "secure by default" gear after decades of criticism. Steve Gibson reacts to a rare moment when a tech giant actually gets security right—and what it means for everyone running critical infrastructure. • Scattered Lapsus$ Hunters strikes (Salesforce) again. • Cisco actually (no kidding) sees the light. • Next week, Australia bans all underage social media. • The EU Parliament moves to replace US computer tech. • When to use Passwords, Passkeys or Yubikeys. • Do unpowered SSDs lose their data. • How about a "Joy of Coding" podcast. • A Bitwarden Passkeys integration glitch. • XSLT is sneaky. It's where you don't expect it. • We know where last week's picture came from. • The long-awaited return of a new Stargate series. • A simple test to check our networks for any bot infections. Show Notes - https://www.grc.com/sn/SN-1054-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT vanta.com/SECURITYNOW bitwarden.com/twit threatlocker.com for Security Now canary.tools/twit - use code: TWIT

Cisco has finally admitted it's time for real change and is vowing to build "secure by default" gear after decades of criticism. Steve Gibson reacts to a rare moment when a tech giant actually gets security right—and what it means for everyone running critical infrastructure. • Scattered Lapsus$ Hunters strikes (Salesforce) again. • Cisco actually (no kidding) sees the light. • Next week, Australia bans all underage social media. • The EU Parliament moves to replace US computer tech. • When to use Passwords, Passkeys or Yubikeys. • Do unpowered SSDs lose their data. • How about a "Joy of Coding" podcast. • A Bitwarden Passkeys integration glitch. • XSLT is sneaky. It's where you don't expect it. • We know where last week's picture came from. • The long-awaited return of a new Stargate series. • A simple test to check our networks for any bot infections. Show Notes - https://www.grc.com/sn/SN-1054-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT vanta.com/SECURITYNOW bitwarden.com/twit threatlocker.com for Security Now canary.tools/twit - use code: TWIT

While many businesses rely on Microsoft 365, Salesforce and Google Workspace security features, critical blind spots remain—the recent series of high profile SaaS breaches demonstrate this. So what should you do? Mike Puglia, General Manager of Kaseya Labs, joins Business Security Weekly to discuss the risks in SaaS applications. In this segment, Mike will explore how bad actors are focusing their attacks on SaaS applications, hijacking tokens and how misconfigured integrations are used to bypass traditional defenses. Mike will also discuss how IT leaders can rethink protecting their essential SaaS business applications with tools that go beyond endpoint and MFA strategies to secure the modern user. This segment is sponsored by Kaseya 365 User. Visit https://securityweekly.com/k365 to learn more about them! In the leadership and communications segment, The rise of the chief trust officer: Where does the CISO fit?, When Another Company's Crisis Hurts Your Reputation, Effective Workplace Communication Tips, and more!   Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-424

Cisco has finally admitted it's time for real change and is vowing to build "secure by default" gear after decades of criticism. Steve Gibson reacts to a rare moment when a tech giant actually gets security right—and what it means for everyone running critical infrastructure. • Scattered Lapsus$ Hunters strikes (Salesforce) again. • Cisco actually (no kidding) sees the light. • Next week, Australia bans all underage social media. • The EU Parliament moves to replace US computer tech. • When to use Passwords, Passkeys or Yubikeys. • Do unpowered SSDs lose their data. • How about a "Joy of Coding" podcast. • A Bitwarden Passkeys integration glitch. • XSLT is sneaky. It's where you don't expect it. • We know where last week's picture came from. • The long-awaited return of a new Stargate series. • A simple test to check our networks for any bot infections. Show Notes - https://www.grc.com/sn/SN-1054-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT vanta.com/SECURITYNOW bitwarden.com/twit threatlocker.com for Security Now canary.tools/twit - use code: TWIT

Cisco has finally admitted it's time for real change and is vowing to build "secure by default" gear after decades of criticism. Steve Gibson reacts to a rare moment when a tech giant actually gets security right—and what it means for everyone running critical infrastructure. • Scattered Lapsus$ Hunters strikes (Salesforce) again. • Cisco actually (no kidding) sees the light. • Next week, Australia bans all underage social media. • The EU Parliament moves to replace US computer tech. • When to use Passwords, Passkeys or Yubikeys. • Do unpowered SSDs lose their data. • How about a "Joy of Coding" podcast. • A Bitwarden Passkeys integration glitch. • XSLT is sneaky. It's where you don't expect it. • We know where last week's picture came from. • The long-awaited return of a new Stargate series. • A simple test to check our networks for any bot infections. Show Notes - https://www.grc.com/sn/SN-1054-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT vanta.com/SECURITYNOW bitwarden.com/twit threatlocker.com for Security Now canary.tools/twit - use code: TWIT

A big day of tech earnings, including results from Salesforce, Snowflake, C3.AI and UiPath. BD8 Capital's Barbara Doran and Charles Schwab's Kevin Gordon break down the market action and react to the key earnings. C3.AI CEO Stephen Ehikian joins to break down the company's quarter and broader trends in the industry. UiPath CEO Daniel Dines talks enterprise spending levels after his company's earnings. Fortune Brands CEO Nicholas Fink on the health of the consumer and where they are spending in their home. Plus, Jensen Huang heads to Capitol Hill to lobby for export control changes.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wall Street shakes off its holiday hangover as risk-on appetite returns. Plus, American Eagle jumps on earnings, fueling optimism in retail. And later, all eyes on Salesforce results — with one key number that could set the tone for Big Tech in 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Crypto turned around yesterday but Marvell Technology earnings appeared to disappoint. Today brings Salesforce results and ADP jobs data, along with Macy's and Snowflake.Important DisclosuresThis material is intended for general informational purposes only. This should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.All names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Supporting documentation for any claims or statistical information is available upon request.Past performance is no guarantee of future results.Diversification and rebalancing strategies do not ensure a profit and do not protect against losses in declining markets.Indexes are unmanaged, do not incur management fees, costs, and expenses and cannot be invested in directly. For more information on indexes, please see schwab.com/indexdefinitions.The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.Fixed income securities are subject to increased loss of principal during periods of rising interest rates. Fixed income investments are subject to various other risks including changes in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events, tax ramifications, and other factors.All expressions of opinion are subject to change without notice in reaction to shifting market, economic or political conditions. Data contained herein from third party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.Investing involves risk, including loss of principal, and for some products and strategies, loss of more than your initial investment.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.Spotify and the Spotify logo are registered trademarks of Spotify AB.(0131-1225) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Salesforce (CRM) has lost nearly 1/3 of its value since the beginning of the year, and with earnings on deck, its A.I. Agentforce will be the most factor in its earnings report according to Melissa Otto of S&P Global Market Intelligence. Otto says that Salesforce needs to show specific quantification of how the Agentforce and Data360 business segments progress can be tracked.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

In today's Cloud Wars Minute, I explore how Salesforce's acquisition of Informatica strengthens its foundation for delivering trustworthy, agentic AI.Highlights00:04 — A few years back, when I was covering the cloud data management firm Informatica on a regular basis, the rumor mill was rife with speculation that the company was set to be acquired by Salesforce. It didn't happen right away, but ultimately, that's what transpired.00:22 — Now, Salesforce has announced that the acquisition is complete and Informatica is now part of the company — and it makes perfect sense. Informatica emerged as one of the most creative and forward-thinking cloud data management platforms out there.00:39 — The company was quick to adopt generative AI with its CLAIRE GPT tool and soon embedded this enhanced functionality across its Intelligent Data Management Cloud, or IDMC. And now Salesforce has all of this capability within its own ecosystem, and it's an enviable place to be.00:59 — Salesforce CEO Marc Benioff has been quick to highlight how the integration of Informatica will benefit Salesforce customers in their agentic AI journey, saying: “You have to get your data right to get your AI right ... Informatica is the trusted platform that turns fragmented enterprise data into context so every agent can reason, act, and deliver outcomes with precision."01:43 — Benioff is spot-on with that opening line: You have to get your data right to get your AI right. And with Informatica's tech supporting a scalable data foundation, Salesforce is enabling just that. If, like Salesforce, you can provide not only the tools to develop an agentic AI ecosystem but also the data foundation to support it, you find yourself in a very strong position indeed. Visit Cloud Wars for more.

While many businesses rely on Microsoft 365, Salesforce and Google Workspace security features, critical blind spots remain—the recent series of high profile SaaS breaches demonstrate this. So what should you do? Mike Puglia, General Manager of Kaseya Labs, joins Business Security Weekly to discuss the risks in SaaS applications. In this segment, Mike will explore how bad actors are focusing their attacks on SaaS applications, hijacking tokens and how misconfigured integrations are used to bypass traditional defenses. Mike will also discuss how IT leaders can rethink protecting their essential SaaS business applications with tools that go beyond endpoint and MFA strategies to secure the modern user. This segment is sponsored by Kaseya 365 User. Visit https://securityweekly.com/k365 to learn more about them! In the leadership and communications segment, The rise of the chief trust officer: Where does the CISO fit?, When Another Company's Crisis Hurts Your Reputation, Effective Workplace Communication Tips, and more!   Show Notes: https://securityweekly.com/bsw-424

Cisco has finally admitted it's time for real change and is vowing to build "secure by default" gear after decades of criticism. Steve Gibson reacts to a rare moment when a tech giant actually gets security right—and what it means for everyone running critical infrastructure. • Scattered Lapsus$ Hunters strikes (Salesforce) again. • Cisco actually (no kidding) sees the light. • Next week, Australia bans all underage social media. • The EU Parliament moves to replace US computer tech. • When to use Passwords, Passkeys or Yubikeys. • Do unpowered SSDs lose their data. • How about a "Joy of Coding" podcast. • A Bitwarden Passkeys integration glitch. • XSLT is sneaky. It's where you don't expect it. • We know where last week's picture came from. • The long-awaited return of a new Stargate series. • A simple test to check our networks for any bot infections. Show Notes - https://www.grc.com/sn/SN-1054-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: joindeleteme.com/twit promo code TWIT vanta.com/SECURITYNOW bitwarden.com/twit threatlocker.com/twit canary.tools/twit - use code: TWIT

European bourses are broadly firmer, alongside modest strength across US equity futures; Marvell (+10%) benefits following its upbeat outlook for data-centre growth.DXY is softer and towards the round 99.00 mark as Trump referred to Hassett as the "potential" next Fed Chair, GBP top G10 performer, whilst CHF was briefly pressured post-CPI.Fixed benchmarks firmer but off highs as crude climbs. US yields steeper on Trump's Fed commentary.Crude grinds higher as traders digest the lack of progress from the Putin-Witkoff meeting; XAU trades rangebound; Copper extends to new ATHs.Looking ahead, US Services/Composite PMI Final (Nov), US ISM Services PMI (Nov), ADP National Employment (Nov), Import Prices (Sep), Industrial Production (Sep), NBP Policy Announcement, Speakers including BoE's Mann, ECB's Lagarde, Earnings from Salesforce, Snowflake, Dollar Tree.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

While many businesses rely on Microsoft 365, Salesforce and Google Workspace security features, critical blind spots remain—the recent series of high profile SaaS breaches demonstrate this. So what should you do? Mike Puglia, General Manager of Kaseya Labs, joins Business Security Weekly to discuss the risks in SaaS applications. In this segment, Mike will explore how bad actors are focusing their attacks on SaaS applications, hijacking tokens and how misconfigured integrations are used to bypass traditional defenses. Mike will also discuss how IT leaders can rethink protecting their essential SaaS business applications with tools that go beyond endpoint and MFA strategies to secure the modern user. This segment is sponsored by Kaseya 365 User. Visit https://securityweekly.com/k365 to learn more about them! In the leadership and communications segment, The rise of the chief trust officer: Where does the CISO fit?, When Another Company's Crisis Hurts Your Reputation, Effective Workplace Communication Tips, and more!   Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-424

USD hit and US yield curve steeper as Trump referred to Hassett as the "potential" next Fed ChairAPAC stocks mixed, only partially sustaining the Wall St. handover, where the NQ outperformedEUR and GBP both edged higher, AUD shrugged off disappointing Q3 GDPCrude contained, Kremlin said talks with the US were constructive but are no closer to resolving the situationLooking ahead, highlights include EZ/UK/US Services/Composite PMI Final (Nov), Swiss CPI (Nov), US ISM Services PMI (Nov), ADP National Employment (Nov), Import Prices (Sep), Industrial Production (Sep), NBP Policy Announcement, Speakers including BoE's Mann, ECB's Lagarde & Lane, Supply from UK, Earnings from Salesforce, Snowflake, Dollar Tree, Macy's & Inditex.Click for the Newsquawk Week Ahead.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

“I like to solve problems, & I never give up.” – Martin Kenneth Lopez Most founders talk tough. Kenneth grew up in a place that required it. Lima, Peru — beautiful on the surface, unforgiving underneath. Corruption. Precarity. An environment built to break entrepreneurs. There's no help desk in a place like that. You either solve problems… or you get swallowed. That wiring became his operating system. So, when he launched his first company in his early 20s, he didn't seek the easy path — he sought a bigger arena. “Forget local,” he said. “I'm building for the U.S.” No connections. No warm introductions. Just hunger, a laptop, & LinkedIn. And his pitch wasn't polite — it was legendary: “Give me the project nobody wants. The ugly, neglected, impossible one. If I don't deliver, you don't pay me.” All the risk on him. All the upside for them. That's how a kid from Lima ended up solving Perl script nightmares for Bank of America… & earning a reputation as the one-man A-team you call when everyone else slinks away. Today at Equals 11, the stakes are higher — Salesforce chaos, global teams, stalled initiatives — but Kenneth's ethos hasn't budged: Run toward the hard. De-risk it for the client. Solve — don't whine. If you're the kind of person who gets stronger when the work gets messy, this episode is for you. Connect with him through Equals 11. Kenneth doesn't quote Churchill — he proves him right: “Difficulties mastered are opportunities won.”

This week on DisrupTV, Salesforce SVP Marty Kihn and How to Be Bold author Ranjay Gulati join us to explore the rise of AI agents and the courage leaders need to navigate rapid change. Marty breaks down Salesforce's new Agent Force platform—how enterprises can create and deploy AI agents safely, the importance of grounding and governance, and why the agentic enterprise will shape the next decade of work. Ranjay then shares research-backed insights on courage, fear, purpose, and how leaders can build organizations that act boldly in the face of uncertainty. A powerful conversation at the intersection of AI and human leadership.

Kass and Mike Lazerow who are serial entrepreneurs, seasoned investors, and co-authors of Shoveling Sh!t: A Love Story About the Entrepreneur's Messy Path to Success joined me for one of the most honest conversations I've had about what it really takes to build companies and build a life. They share the unvarnished truth about their journey: surviving the dot-com crash, buying Golf.com back from bankruptcy, founding and scaling Buddy Media (eventually acquired by Salesforce for $745 million), and raising three kids while raising capital. They talk about the choices that shaped them, including why they walked away from a bigger offer from Google and how radical transparency kept their team committed during a three-month period when they couldn't make payroll.We also dive into the patterns they see in the 100+ startups they've backed like how ego, secrecy, and shiny-object syndrome derail founders along with the essential habits that help leaders stay grounded. And because they work together and live together, they open up about how they divide responsibilities, handle stress, and stay connected through exits, pivots, health scares, and everything in between. Their upcoming book distills 50 hard-earned lessons about leadership, resilience, and building a life that actually works. This episode gives you a powerful preview and a reminder that the entrepreneurial path is messy, human, and absolutely worth it.Where to find Kass and Mike:InstagramFacebookMike's LinkedIn Kass' LinkedInTimestamps:(00:00) The beauty in the struggle: why entrepreneurship is a love story(01:10) Resilience as identity and getting punched 10 times for one win(19:19) Creating a workplace people stay in through loyalty and learning(20:16) Radical transparency: telling the team you might not make payroll(21:06) Bad news vs. surprises: the leadership rule that protects trust(22:21) Benevolent dictatorship vs. democracy: choosing decisive leadership(23:53) Honesty as the most valuable currency in a downturn(37:30) The pivot mindset: knowing when to throw things away(52:23) Life after a big exit and leaving ego at the door(53:45) Why working under others made Mike a stronger leader(58:26) Founders and the guilt tax: the emotional cost of ambition(01:08:45) The long-term power of paying it forward(01:10:01) When cofounding goes wrong: misalignment, fallout, and repair(01:12:50) Picking the right partner—in life and in business(01:13:29) Cofounder “prenup” talks: values, work ethic, commitment(01:14:05) No shortcuts: filtering for grit and willingness to shovel(01:15:16) Why overlapping founder roles create conflict(01:21:12) A simple lens for evaluating opportunities without the jargon(01:22:14) Imposter syndrome and grounding yourself under pressure(01:24:22) What they wish they'd kConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon

Sure built the technology infrastructure enabling the world's biggest consumer brands to embed complex insurance products directly into their core transactions—from auto purchases to home loans. In this episode of BUILDERS, Wayne Slavin shares how Sure pivoted from a consumer mobile app to B2B infrastructure after insurance executives kept pulling engineers into boardrooms to see the backend, why prospects who choose to build end up on Sure's "wall of shame" after their attempts fail, and the vertical integration strategy that could make legacy carriers obsolete within 20 years. Topics Discussed Sure's founding: turbulence on a Vegas flight led to a prototype that converted 15.91% from ad click to insurance purchase The accidental pivot to B2B infrastructure when insurance C-suites started calling people into boardrooms to see Sure's backend system How Sure became "chameleons" matching each partner's corner radius, modal behavior, and loader effects to avoid breaking product experiences The three failed paths that create Sure's best customers: DIY builds, direct carrier partnerships, and naive marketplace strategies Why buy-versus-build objections signal misaligned incentives—enterprise buyers trading career-safe "buy" budgets for execution-risk "build" projects The vertical integration roadmap: from collaborative carrier partnerships toward turnkey solutions backed by sovereign wealth funds AppleCare as the embedded insurance template: multi-decabillion dollar business now integrated into device selection, storage, color, and financing flows GTM Lessons For B2B Founders Run weekend demand tests before year-long regulatory builds: Wayne built a prototype over a long weekend and drove traffic through Google and Facebook ads to test first principles—do people want to buy insurance online, how soon before travel, how much coverage? The 15.91% conversion rate justified committing a full year to regulatory partnerships before bringing on a team. For founders in regulated spaces, creative demand validation derisks the compliance investment required before launch. Watch what gets pulled into the boardroom: Sure pitched their mobile app to insurance C-suites who responded with polite interest. Then executives started calling colleagues into meetings specifically to see Sure's backend operations system—the infrastructure they'd spent hundreds of millions trying to build. After three or four meetings with the same pattern, Wayne realized the backend was the product. Pay attention when prospects ignore your intended offering but get animated about something else entirely. Target solution-aware buyers who've already failed: Sure's most successful customers fall into three categories: those who tried building themselves and lost institutional knowledge when engineers left, those who partnered directly with carriers who took customers away and sold them competing products, or those who naively tried offering 50 insurance options when California markets now have two viable carriers. Wayne explicitly doesn't consider prospects choosing to build as their ICP—they lack awareness of execution risk and will waste Sure's time before returning years later. Treat build decisions as pipeline, not losses: A prospect from 2020 called yesterday after their DIY attempt resulted in three people leaving the company with nobody understanding how their cobbled system works. Sure maintains a "wall of shame" tracking decision-makers who chose to build and no longer work at those companies. For infrastructure plays with 18-36 month sales cycles, maintain relationships with build-path prospects—they're future pipeline once reality hits. Product integration depth wins embedded deals: Sure's differentiation isn't database speed—it's becoming invisible within partners' products. Wayne describes matching exact corner radius, modal patterns, and loader effects so product teams don't fight the insurance insertion. This requires deep product expertise across partners' stacks. For embedded solutions, technical flexibility that respects existing UX decisions matters more than raw performance metrics. Sure enables complex insurance purchases without customers touching their keyboard—everything pre-filled from partner data. Map internal buyer incentives in enterprise deals: Wayne observed that enterprise buyers face perverse incentives: requesting more budget and resources for build projects looks good internally, but they're unknowingly trading stable "buy" expenditures for career-ending execution risk. Large companies will pay "a bajillion dollars to Salesforce" because it works and removes risk, not because anyone loves it. Help champions articulate how buying derisks their execution versus the alternative—it's not about your product superiority, it's about their job security. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.   Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Holger Zschäpitz über eine gemischte Black-Friday-Bilanz, Gerüchte um eine AI-Gigafactory und was sonst noch wichtig wird in dieser Woche. Außerdem geht es um Meta, Oracle, Alphabet, Deutsche Telekom, Adobe, Mastercard, Microsoft, Shopify, Salesforce, Bitcoin und Pfisterer, iShares MSCI ACWI ETF (WKN: A1JMDF), Neuer Instagram-Auftritt von AAA: https://www.instagram.com/alles_auf_aktien/ Die aktuelle „Alles auf Aktien“-Umfrage findet Ihr unter: https://www.umfrageonline.com/c/mh9uebwm Wir freuen uns über Feedback an aaa@welt.de. Noch mehr „Alles auf Aktien“ findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast „Deffner&Zschäpitz“ hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

What does it really mean to run a company that aims to be "good" before it ever thinks about becoming "great"? That was the question sitting with me as I sat down with Appfire's CEO, Matt Dircks. The conversation took us straight into the heart of modern leadership, purpose, and the realities of running a global SaaS business during a period of change. Matt has led organisations through rapid growth, mergers, cultural resets, and shifting market expectations. What stood out in our discussion was how open he is about the parts of leadership that are messy. He talked about transparency, dealing with hard decisions, and the challenge of building a culture where people feel safe enough to be honest without losing accountability. His philosophy is grounded in something simple. You cannot scale trust unless you behave in ways that earn it every day. We explored how Appfire is evolving beyond its acquisition roots, expanding from Atlassian aligned tools into cross platform solutions that support enterprises across Microsoft, Salesforce, GitHub and more. Matt explained why the company is investing heavily in new AI native products and why being close to customers is becoming a priority as their needs become more complex. He also shared how openness, active communication, and a willingness to be challenged guide the way he leads through uncertainty. The more we talked, the clearer it became that Appfire's next chapter is a blend of product innovation, cultural maturity, and a renewed focus on service. Matt's story offers a useful lens for anyone wrestling with questions about values, growth, and the human side of technology. What does a "good company" look like in practice, and how does that shape the road to long term success? I'd love to hear what resonated with you, so let me know your thoughts. Useful Links Connect With Matt Dircks on LinkedIn Learn more about Appfire The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't by Robert I. Sutton  Range: Why Generalists Triumph in a Specialized World by David Epstein Tech Talks Daily is Sponsored by NordLayer: Get the exclusive Black Friday offer: 28% off NordLayer yearly plans with the coupon code: techdaily-28. Valid until December 10th, 2025. Try it risk-free with a 14-day money-back guarantee.  

In this episode of the CPQ Podcast, Frank Sohn sits down with Suren Reddy, founder of Cloudely, for a deep dive into where Configure-Price-Quote (CPQ) is heading—especially inside the Salesforce ecosystem. If you're evaluating Salesforce CPQ, or wondering what Revenue Cloud Advanced really changes, this conversation is for you. Suren breaks down Salesforce Revenue Cloud Advanced (RCA) and Revenue Cloud Billing (RCB) in practical terms: why Salesforce is positioning them as the next-gen replacement for traditional CPQ, what's new in product, pricing, and catalog architecture, and how quote-to-cash is becoming a single, unified revenue platform. He shares real implementation expectations too—why RCA projects are now trending closer to 4–8 months due to expanded analysis and design, and how that tradeoff can pay off in fewer downstream touchpoints and stronger ROI. The discussion also explores the fast-moving AI layer around CPQ. Suren explains Salesforce's move toward multi-agent workflows through Agentforce, the role of Model Context Protocol (MCP) as an open standard for secure tool/data interaction, and what "Agentforce Vibes" (agentic development) could mean for accelerating CPQ and revenue applications. You'll hear a concrete AI use case he's seeing today: the Margin Optimization Agent, designed to recommend profitable product bundles while improving customer outcomes. Finally, Suren shares what he's hearing from customers about the Conga/PROS acquisition, why many are re-evaluating their CPQ options, and what demand signals he expects to rebound in 2026. Plus, a look at Cloudely's growth in India and emerging verticals like dairy, cement, and textiles. Tune in for a grounded, forward-looking CPQ conversation packed with Salesforce Revenue Cloud insights, AI realism, and customer-driven market perspective. Subscribe to the CPQ Podcast for more interviews on CPQ software, quote-to-cash, pricing, and revenue transformation.

Rishi Rana is the CEO of Cyara, a global leader in AI-powered customer experience assurance, helping top brands deliver seamless interactions across voice, digital, and AI channels. Under his leadership, Cyara has expanded testing to 135+ countries, partnered with 330+ carriers, won the 2024 Silver Stevie Award for CX Transformation, and serves clients like Microsoft, Salesforce, IBM, and Walmart. With 25+ years in enterprise SaaS — including over a decade at Microsoft — Rishi is passionate about using technology to enhance customer journeys and operational efficiency, with expertise in omnichannel assurance and generative AI. In this episode… Customer experience can make or break a brand, but delivering seamless interactions across every channel is easier said than done. How can companies ensure their customers always receive fast, accurate, and consistent service, no matter how they reach out? According to Rishi Rana, a seasoned SaaS leader with over 25 years of experience, the key lies in testing, monitoring, and continuously optimizing every customer interaction. He highlights the importance of understanding customer intent, reducing friction, and automating processes to reach where humans cannot. By leveraging AI and advanced testing tools, businesses can ensure omnichannel consistency, prevent failures before they happen, and create experiences that truly retain customers. This approach transforms not only operational efficiency but also customer trust and loyalty. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rishi Rana, CEO of Cyara, to talk about transforming customer experience with AI-powered solutions. They discuss automating contact center workflows, ensuring seamless omnichannel interactions, and leveraging generative AI for smarter service. He also shares his insights on enterprise implementation strategies and lessons from leading global teams.

Winning four Formula 1 World Championships is a feat only six elite drivers have achieved. Competing under the highest pressure, year after year, has given Sebastian Vettel rare racing insight. Since retiring from the sport in 2022, he's been raising awareness of causes he cares about, and reflecting on his career – the peaks, how he learned to balance risks and rewards, and the years where his competitive fire started to fade. The four-time World Champion looks back at his life on the F1 grid with Tom Clarkson. He gives his thoughts on the three drivers racing for the 2025 title: how he admires Lando Norris for being a role model, why he thinks Max Verstappen is under less pressure than his rivals, and how Oscar Piastri's intelligence impresses him. Sebastian also remembers his time racing at Ferrari, and why he felt he was ‘on his way down' in his final years with the team. Plus, he shares the advice he gave friend and rival Lewis Hamilton before he joined the Scuderia. This episode is sponsored by: Salesforce: visit salesforce.com/f1 to learn more about how Formula 1 drives fan excitement with Agentforce - the powerful AI from Salesforce  Truewerk: upgrade your day with workwear built like it matters. Get 15% off your first order truewerk.com with code GRID 

In this week's show Patrick Gray and Adam Boileau discuss the week's cybersecurity news, including: Salesforce partner Gainsight has customer data stolen Crowdstrike fires insider who gave hackers screenshots of internal systems Australian Parliament turns off wifi and bluetooth in fear of of visiting Chinese bigwigs Shai-Hulud npm/Github worm is back, and rm -rf'ier than ever SEC gives up on Solarwinds lawsuit Dog eats cryptographer's key material This week's episode is sponsored by runZero. HD Moore pops in to talk about how they're integrating runZero with Bloodhound-style graph databases. He also discusses uses for driving runZero's tools with an AI, plus the complexities of shipping AI when the company has a variety of deployment models. This episode is also available on Youtube. Show notes Google says hackers stole data from 200 companies following Gainsight breach Gainsight Status Trust Status CrowdStrike fires 'suspicious insider' who passed information to hackers Salesforce cuts off access to third-party app after discovering ‘unusual activity' Атаки разящей панды: APT31 сегодня Office of Public Affairs | Seven Hackers Associated with Chinese Government Charged with Computer Intrusions Australian federal MPs warned to turn off phones when Chinese delegation visits Parliament House Sha1-Hulud: The Second Coming of the NPM Worm is Digging For Secrets FCC eliminates cybersecurity requirements for telecom companies Trade Associations Cybersecurity Practices Ex Parte SEC voluntarily dismisses SolarWinds lawsuit Record-breaking DDoS attack against Microsoft Azure mitigated The Cloudflare Outage May Be a Security Roadmap – Krebs on Security Critics scoff after Microsoft warns AI feature can infect machines and pilfer data vx-underground on X: "I've had a surprising amount of people ask me about Copilot" Researchers warn command injection flaw in Fortinet FortiWeb is under exploitation Two suspected Scattered Spider hackers plead not guilty over Transport for London cyberattack Russia arrests young cybersecurity entrepreneur on treason charges This campaign aims to tackle persistent security myths in favor of better advice Oops. Cryptographers cancel election results after losing decryption key. Uncovering network attack paths with runZeroHound Model Context Protocol