Podcasts about mckinsey

As a Co-Founder and Managing Partner, Russ brings an entrepreneurial spirit and a wealth of financial and operational expertise to Transom. He thrives on solving complex problems, and has earned a reputation as a responsive, proactive leader, investor, and business-builder. Russ manages Transom day-to-day, plays an active role in new investment evaluation & execution and with portfolio companies, and is a member of the investment committee. Prior to forming Transom, Russ was a Junior Partner at McKinsey & Company, where he focused on operational transformations across several industries and worked in the firm's Private Equity Practice.  Prior to McKinsey, Russ was a product developer at Microsoft and an investment banker at Credit Suisse First Boston, where he executed corporate finance transactions for technology companies. Russ graduated with honors from the University of Pennsylvania's Wharton School of Business and holds an M.B.A. from the Kellogg School of Management at Northwestern University. Russ is an active member of the Young Presidents' Organization, Santa Monica Bay Chapter.  

Small and medium businesses make up nearly half of all employment and GDP, yet they often struggle to compete against the scale, brand power, and resources of large corporations. Too often, the advice given to them is to “play bigger”—but that's a losing battle. What if the real advantage lies in embracing their underdog status?In this episode of the Happiness Squad Podcast, Ashish Kothari sits down with Sri Kaza, Advisory Board at Markaaz and author of the upcoming book UNCONVENTION: A Small Business Strategy Guide, to explore how SMBs can thrive by leaning into what makes them different: positioning, proximity, and purpose. They discuss why small doesn't mean weak, and how founders can unlock resilience, loyalty, and growth by playing their own game.Sri Kaza is an entrepreneur, investor, and former McKinsey consultant with a career spanning engineering, consulting, finance, and startups. He has helped scale visionary companies like Viking Cruises, co-founded ForwardLine to provide innovative financing for small businesses, and worked closely with entrepreneurs across industries to unlock growth. Ashish and Sri unpack inspiring stories, actionable insights, and practical strategies that will change the way you think about leading and growing a small to medium business. Tune in to discover how to turn your size into your greatest strength.Things you will learn in this episode:• The three Underdog Principles—Positioning, Proximity, and Purpose—and how to apply them• Why focusing on your core customers builds resilience during crises• How closeness to employees and community becomes a competitive edge• How AI can serve as a growth engine for SMBs rather than just a cost-cutting tool• Practical ways to stay grounded as a founder and align every decision with purposeIf you want to discover how small and medium businesses can outcompete giants and make flourishing their competitive edge, this conversation is one you won't want to miss.✅Resources:• How Great Companies Deliver Both Purpose and Profit by Alex Edmans: https://corpgov.law.harvard.edu/2020/10/01/how-great-companies-deliver-both-purpose-and-profit/ ✅Books:• Unconvention: A Small Business Strategy Guide by Sri Kaza: https://a.co/d/aYYfD8w • The Experimentation Machine by Jeff Bussgang: https://experimentationmachine.com/• Hardwired for happiness by Ashish Kothari: https://happinesssquad.com/hardwired-for-happiness/

Christiana Smith Shi is a seasoned leader in global, multichannel retail, co-author of national, best-selling book Career Forward: Strategies From Women Who've Made It, founder and principal at Lovejoy Advisors, LLC., and an experienced corporate director on multiple Fortune 100 boards. Christiana made an early career pivot from finance to join McKinsey & Company, where she ultimately served as Senior Partner. After 25 years in management consulting, Christiana became the President of Direct-to-Consumer at Nike. In 2016, she retired from Nike and founded Lovejoy Advisors to help provide guidance around digital transformation for consumer and retail businesses. She joins Roy to share insights into navigating a rewarding career, talent lessons from McKinsey and Nike, and much more. Highlights from our conversation include:The timely issue that prompted her to write a book (3:58)Why Christiana puts career first, job second (9:18)How to take a strategic long view with your career (10:55)Advice for building “professional equity” (15:27)What it means to “think like an investor” when it comes to your career (16:58)Christiana's core leadership philosophy (22:20)Her perspective on the value of leadership coaching (25:38)The role of feedback as a leader (26:47)Lessons learned about hiring and talent and the major differences between hiring at McKinsey and Nike (30:25)How Christiana worked to integrate her team into the culture of Nike (35:35)Identifying strengths and opportunities of a team (37:20)How to avoid what she calls "benevolent stagnation” (42:09)How Christiana has applied her career experience and strategies to her work on boards (45:19)Advice for landing board roles (46:45)The ultimate payoff of a rewarding career and what Christiana is thinking about for the future (55:05)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

No one is coming to save you. The moment you realize that is the moment you step into your true power as a leader. In this episode of Reflect Forward, I explore the life changing power of radical responsibility. As leaders, we all have moments when we wish someone else would fix the problem, make the decision, or show us the path forward. But waiting for someone to rescue us kills momentum. True leadership begins when we stop waiting and start owning. I talk about how to recognize when you have slipped into victim thinking, how to catch yourself in that moment, and how to reclaim your sense of agency. You will learn how to listen for the subtle signals that you are giving away your power, especially when you hear yourself saying “Yeah, but.” That phrase is the telltale sign that you have moved from ownership to avoidance. This episode will help you build the mindset of accountability and confidence that defines great leaders. It is about shifting from “Why will someone not fix this?” to “What is my next step?” and realizing that you already have everything you need to lead yourself and your team forward. As Winston Churchill once said, “The price of greatness is responsibility.” Taking ownership for your choices, your reactions, and your mindset is how you become the kind of leader others want to follow. Research backs this up. A McKinsey study found that companies with leaders who embrace ownership and accountability are 4.9 times more likely to outperform their peers in overall performance. Accountability is not just about personal growth; it is a competitive advantage. Key Takeaways 1. Ownership starts where excuses end. The moment you stop waiting for rescue, you start leading. 2. Catch your “yeah, but.” It is the red flag of victim thinking. Pause, reframe, and act. 3. Ask the three ownership questions: • What part of this situation can I own right now? • If no one else steps in, what is the best step I can take today? • Am I choosing to be a victim or the leader who changes it? 4. Clarity beats control. You cannot control circumstances, but you can always control your response. 5. Leaders go first. When you model accountability, you build a culture that owns results. Mic Drop Moments • “No one is coming to save you. The moment you realize that is the moment you step into your true power as a leader.” • “Leadership begins when we stop waiting and start owning.” • “If you could kick the person in the pants responsible for most of your trouble, you would not sit for a month.” — Theodore Roosevelt • “You cannot change the circumstances, the seasons, or the wind, but you can change yourself.” — Jim Rohn If this episode resonated with you, please share it with someone who needs this reminder. And don't forget to like, subscribe, and leave a review helps me spread the message of intentional leadership and the ownership mindset even further. Connect with Kerry Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let's connect on LinkedIn, Instagram, or TikTok! Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/ Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/

Scott Keller: A CEO For All Seasons Scott Keller is a senior partner at McKinsey, where he coleads the firm's global CEO Excellence work within the Strategy & Corporate Finance Practice and serves as a global leader in the Organization Practice. He's a New York Times bestselling author and trusted advisor to boards, CEOs, and senior leadership teams, with whom he guides multiyear, enterprise-wide transformations that shape the future of institutions. His colleagues and him are the authors of the new book, A CEO For All Seasons: Mastering the Cycles of Leadership (Amazon, Bookshop)*. One of the most critical phases of taking on the top job is what you do at the start. Whether it's stepping into the role as president, general manager, executive director, owner, or CEO, starting well can make all the difference. In this conversation, Scott and I explore how to begin in the best way possible. Key Points One-third to one-half of new CEOs are considered to be failing within eighteen months of taking the role. Many wish they'd handled the transition differently. New CEOs enter a reality distortion field of many bosses (the board), no peers, and ultimate accountability for everything. The best CEOs guard against this by not making it about them. Ask questions that aren't about you, but the organization. Instead of, “How will I know if I'm successful?” ask, “How will we know if we're winning?” Beginning with a listening tour is essential. People will tell you things when you're new that they'll never say two or three years later. Create a fact-based, one version of the truth. Once you know it, keep to a single narrative for everyone. Err towards complete candor in the toughest realities. Prepare intensely for moments of truth, when they need to happen. Set clear boundaries and stay extremely disciplined. Your narrative and first moves should guide how you frame these. Resources Mentioned A CEO For All Seasons: Mastering the Cycles of Leadership (Amazon, Bookshop)* by Carolyn Dewar, Scott Keller, Vikram Malhotra, and Kurt Strovink Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How Top Leaders Influence Great Teamwork, with Scott Keller (episode 585) How to Genuinely Show Up for Others, with Marshall Goldsmith (episode 590) How to Start a Big Leadership Role, with Carol Kauffman (episode 617) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

On the latest episode of After Earnings, Ann sits down with Udemy CEO Hugo Sarrazin to discuss the company's pivot from a traditional online course marketplace to an AI-powered platform designed to reskill the global workforce. Highlights include: - Udemy's shift from one-off course sales to a subscription model - The company's enterprise push to reskill workforces at scale - The future of its instructor-driven marketplace - How AI can deliver mass personalization in learning 00:00 – Hugo Sarrazin Joins 01:12 – Why the online learning industry is under pressure 02:42 – Udemy's consumer vs. enterprise business explained 05:56 – How AI enables personalization in learning 08:00 – Marketplace model vs. proprietary content 11:58 – Transition to subscriptions and monetization challenges 15:02 – Is Udemy becoming a digital media company? 16:48 – Enterprise clients and “just-in-time” learning 20:27 – Selling to CTOs, HR, and business leaders 23:33 – Reskilling 92 million workers in the AI era 25:39 – ROI pressure vs. growth opportunity 27:11 – Margins, cash flow, and product investment 29:03 – Hugo Sarrazin's career journey: McKinsey to CEO 33:40 – Will AI replace consulting? 37:55 – The future of Udemy After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more go to https://www.afterearnings.com Follow Us X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out Email: afterearnings@morningbrew.com $UDMY Learn more about your ad choices. Visit megaphone.fm/adchoices

The CPG Guys are joined in this episode by Fuad Hannon, VP of New Business Verticals at DoorDash. In this role, he leads a team responsible for building new operating capabilities and delivery channels at DoorDash to expand our local commerce platform to new growth areas. Prior to his current role, Fuad was Head of New Business Verticals at DoorDash, previously a General Manager, and was part of the founding team for DoorDash Drive, the company's white-label fulfillment platform. Prior to DoorDash, Fuad worked at Google leading their Google Express operations and began his career as a strategy consultant at McKinsey & Company. Fuad holds a B.S. from the University of Minnesota and an MBA from the Harvard Business School.Follow Fuad Hannon on LinkedIn at: https://www.linkedin.com/in/fuadhannon/Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/doordash/Follow NIQ online at: https://www.doordash.com/This episode is sponsored by DoorDash.Here's what we discussed:Grocery growth: Grocery has been a big area of investment for DoorDash. What progress have you made, and how do you see DoorDash's role evolving in this space?Consumer behavior: How does consumer behavior in grocery differ from other categories in on-demand delivery, and what opportunities does this create for grocery brands? Category momentum: What types of grocery categories or products are seeing the most success on on-demand platforms, and why?We learned at GS that you have just expanded your partner list - can you take us through what's new and exciting with your partners?Convenience & necessity mix: How does the mix of convenience (meal delivery) and necessity (grocery) create differentiated opportunities for brands? Best-in-class partnership: Can you share an example of a partnership with a grocery-focused CPGthat illustrates best-in-class use of DoorDash?Grocery & DoorDash Ads: How does the growth of the grocery vertical unlock new opportunities within DoorDash Ads, and what makes DoorDash a differentiated platform for grocery brands that want to advertise?Dashmart - I am very familiar with this offering through my days at GMI, even have walked through the NYC one, what's new and exciting about who are leveraging this?Advice to brands: What advice would you give to grocery brands looking to scale their presence on digital platforms like DoorDash?Future of Grocery on DoorDash: What message are you hoping to leave the industry about DoorDash's leadership in grocery and new verticals?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of the CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Swig started the Dirty Soda trend that's taking over America… and now it's overtaking alcohol.David Beckham's financials leaked… He makes more $$$ today than as a star soccer player.McKinsey breeds more Fortune500 CEOs than any other org… because their young spar with elders.Plus, Co-CEOs make stocks go up… just look at the Olsen Twins.Vote for The Best Idea Yet to win “Best Business Podcast”: ​​https://vote.signalaward.com/PublicVoting#/2025/shows/genre/business$PEP $MCD $SPYNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What separates truly exceptional leaders from the rest? According to Kurt Strovink, it's not just strategy, execution, or decision-making—it's the ability to lead from within. As a senior partner at McKinsey & Company and a global advisor to CEOs, Kurt has spent decades studying the patterns of the most successful executives. In his latest book, The Journey of Leadership: How CEOs Learn to Lead from the Inside Out, he reveals what the best leaders do differently and why self-awareness is at the core of transformative leadership.In this insightful conversation, Kurt unpacks the critical contradictions every CEO must navigate—balancing short-term and long-term priorities, managing gut instincts with data-driven analysis, and fostering trust while making tough calls. He also explores the human-centric aspects of leadership, showing why the most effective CEOs focus not just on financial performance but on culture, dissent, and psychological safety to drive long-term success.Mahan Tavakoli and Kurt also discuss practical frameworks for leadership development, including how CEOs can create cultures that encourage truth-telling, manage their energy instead of just their time, and make bold decisions that define their legacies. Drawing on insights from 500+ CEO forums and top leaders worldwide, Kurt shares the strategies that help executives avoid common pitfalls and unlock their full leadership potential.Actionable Takeaways from This EpisodeYou'll learn why leading others starts with leading yourself—and how the best CEOs develop self-awareness as a core leadership skill.Hear how top leaders institutionalize truth-telling and dissent within their organizations to avoid blind spots and drive better decision-making.Find out why managing energy is just as important as managing time—and how CEOs structure their schedules for peak performance.Discover how to make bold, differentiating moves early in your leadership tenure to set the tone for lasting impact.Learn why the most effective CEOs challenge their own organizations like an activist investor, forcing teams to rethink assumptions and drive transformation.Explore the power of leadership storytelling—how CEOs use analogies and language to shape culture and inspire action.Uncover strategies for navigating the inevitable contradictions of leadership—short-term vs. long-term, data vs. intuition, and control vs. delegation.Hear how great CEOs build leadership factories, ensuring a pipeline of strong leaders while avoiding the distractions of succession politics.Understand why the best leaders don't just execute strategy—they create the conditions for others to thrive and innovate.Find out when it's time to step away and transition leadership—and how great CEOs prepare for what's next.Connect with Kurt StrovinkKurt Strovink LinkedIn Kurt Strovink McKinsey & Company The Journey of Leadership: How CEOs Learn to Lead from the Inside Out Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

How do multinational consulting firms enable state capture? In this episode, regular KB host Liz David-Barrett chats with Devi Pillay about her research on the role of McKinsey & Co.'s involvement in the capture of South Africa under President Zuma. Drawing on evidence from the Zondo Commission, Devi describes how consulting firms worked with politically connected local partners to extract billions in fees from state-owned enterprises, while providing misleading advice that facilitated further corruption. Liz and Devi also discuss the vital role of investigative journalists and whistleblowers in exposing these arrangements, the devastating impact on South Africa's infrastructure and economy, and the mixed accountability outcomes for the firms involved. Find Devi Pillay's working paper for GI ACE here: https://giace.org/resources/consulting-firms-corruption-and-state-capture/ Find similar themes on South Africa's state capture in episode 129.

Overcoming Negative Self-Talk – with Betsy Holmberg, Ph.D.Betsy Holmberg, Ph.D., joins the show to discuss how to overcome negative self-talk and the traps of overthinking. An award-winning psychologist, Betsy has devoted her career to understanding and addressing the inner critic that undermines mental health and self-confidence.Before becoming an author and therapist, Betsy led the mental health service line at McKinsey & Company and conducted groundbreaking research at Harvard University on self-injury and suicide. She is trained in EMDR, DBT, and CBT therapies, and earned her B.A., M.A., and Ph.D. from Duke University.Her new book offers powerful insights and tools for breaking free from destructive thought patterns:https://www.amazon.com/dp/1648484719?ref=cm_sw_r_ffobk_cso_cp_apin_dp_MEZ95QCT2HWSAA46M8FK&ref_=cm_sw_r_ffobk_cso_cp_apin_dp_MEZ95QCT2HWSAA46M8FK&social_share=cm_sw_r_ffobk_cso_cp_apin_dp_MEZ95QCT2HWSAA46M8FK&bestFormat=trueAbout Michael Liebowitz – Host of The Rational EgoistMichael Liebowitz is the host of The Rational Egoist podcast, a philosopher, author, and political activist committed to the principles of reason, individualism, and rational self-interest. Deeply influenced by the philosophy of Ayn Rand, Michael uses his platform to challenge cultural dogma, expose moral contradictions, and defend the values that make human flourishing possible.His journey from a 25-year prison sentence to becoming a respected voice in the libertarian and Objectivist communities is a testament to the transformative power of philosophy. Today, Michael speaks, writes, and debates passionately in defence of individual rights and intellectual clarity.He is the co-author of two compelling books that examine the failures of the correctional system and the redemptive power of moral conviction:Down the Rabbit Hole: How the Culture of Corrections Encourages Crimehttps://www.amazon.com.au/Down-Rabbit-Hole-Corrections-Encourages/dp/197448064XView from a Cage: From Convict to Crusader for Libertyhttps://books2read.com/u/4jN6xjAbout Xenia Ioannou – Producer of The Rational EgoistXenia Ioannou is the producer of The Rational Egoist, overseeing the publishing and promotion of each episode to reflect a consistent standard of clarity, professionalism, and intellectual integrity.As a CEO, property manager, entrepreneur, and lifelong advocate for capitalism and individual rights, Xenia ensures the podcast stays true to its core values of reason, freedom, and personal responsibility.Xenia also leads Capitalism and Coffee – An Objectivist Meetup in Adelaide, where passionate thinkers gather to discuss Ayn Rand's ideas and their application to life, politics, and culture.Join us at: https://www.meetup.com/adelaide-ayn-rand-meetup/(Capitalism and Coffee – An Objectivist Meetup)Because freedom is worth thinking about—and talking about.Follow Life on Purpose – Xenia's thought-provoking essays at her Substack:https://substack.com/@xeniaioannou?utm_source=user-menu#SelfTalk #Overthinking #Psychology #RationalEgoistPodcast #Objectivism #MentalHealth

Trond Aas is CEO and Co-Founder of Attensi, a leader in AI-powered gamified simulation training. Trond shares his background spanning quantum physics, consulting and gaming. He explains how gamification grounded in behavioral science drives engagement which enhances initial and long-term learning especially for younger employees. Trond describes motivation as a critical success factor for sustainable upskilling. He discusses metrics to demonstrate return on investment in skills development and how to improve skills gap issues starting with cultivating a trust-based culture of learning   KEY TAKEAWAYS   [01:17] Trond starts studying quantum physics to explore fundamental questions about nature.   [02:01] After doing research for his military service, Trond goes into industry seeking practical impact.   [02:38] Trond joins McKinsey as a business school type experience before pursuing entrepreneurship.   [03:10] Interest in games stems from early programming and creativity cultivated during university.   [04:08] In gaming, Trond reveals how behavioral science is used to drive engagement and learning.   [06:12] Tribal, team-based successes are key to stimulating successful collaboration online.   [06:25] Fascination with learning and awareness of superficial gamification drives Attensi's founding.   [07:44] Attensi applies science to drive motivation and behavior change with measurable results.   [09:40] Correlating simulated behavior with real-world outcomes to track learning impact.   [10:23] Measuring soft skills progress when observable behavior is hard to track.   [12:10] As technology evolves rapidly, upskilling must be ongoing across high-competence industries.   [12:50] Skill development tailored to specific job challenges is more effective than one-size-fits-all.   [13:45] Self-motivated learners thrive, while others need help to develop the motivation that anchors learning.   [14:47] Many Gen Zers lack key communication skills and may not recognize this development need.   [15:49] Most learning programs fail on motivation, which must be addressed first to succeed.   [16:22] Creating mastery experiences significantly increases learner motivation and outcomes.   [15:15] Game-based learning builds confidence that translates into better real-world performance.   [19:43] Companies underinvest in onboarding due to unclear ROI, hindering workforce readiness.   [20:08] Trond emphasizes data, ROI, and clear impact as critical for better training investment decisions.   [20:34] Attensi's research shows poor onboarding leads to lower confidence and performance.   [23:42] Skill masking arises when employees hide learning gaps, often from lack of psychological safety.   [24:18] Cultivating trust-based cultures is essential to reduce skill masking and promote learning.   [25:48] Focusing on core skills for each role facilitates the shift to becoming a skills-first organization.   [26:44] Skill-based organizations can start small and ensure programs drive skill improvements.   [28:33] Maintaining skill use needs continuous feedback, clear expectations, and learning structures.   [29:13] Organizations must define competencies to stand out and align training with competitive goals.   [30:37] Tailoring programs to learner motivation and challenges supports effective skills development.     IMMEDIATE ACTION TIP: Learning motivation and skills usage are cultivated through mastery. Help employees sense their achievement to encourage their enhanced performance and growth.   RESOURCES   Trond Aas on LinkedIn Attensi's website     QUOTES   "We can use these principles of games to drive engagement, drive interest, drive motivation—and then we should be able to impact real behaviors and measure that with data."   "Most people experience poor onboarding and most people are convinced that it affects their work afterwards."   "Skill masking is that people are actually hiding the challenges that they are having."   "Are your people motivated? And if not, address that—that's what you need to address to be able to develop your organization."   “When you are able to instill a feeling of mastery in people that has a huge effect on their motivation.”   "A lot of people think that one [training] system or one approach will fit with all the different employees... and I think it needs to be a lot more nuanced than that."

Send us a textWant to land a consulting role in the Middle East? This episode breaks down the 2025 recruiting landscape and what it takes to succeed in this unique region.We cover:How the Middle East consulting market is shaped by nationalization, expat hiring, and cultural dynamics3 recruiting power moves you can use right nowTop schools, firms, and timing to keep on your radarFor the full playbook, download Management Consulted's Middle East Consulting Recruitment Roadmap – free.Inside, you'll find firm-by-firm insights, hiring timelines, and proven strategies to land an offer.Additional Resources:Join Black Belt, an expert prep program that's helped candidates break into McKinsey, Bain, BCG, and more across the regionFollow along on YouTubeGet real consulting experience from your bedroom in the November 2025 Strategy Sprint project; $200 off expires October 3 Listen to the Market Outsiders podcast, the new daily show with the Management Consulted teamConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.

Women control more wealth than ever—so how do you find an advisor who shares your values? According to McKinsey & Company, by 2030, women are expected to control nearly two-thirds of U.S. assets. With that kind of stewardship comes both opportunity and responsibility. On the next Faith & Finance Live, Rob West and Sharon Epps share five practices that women should expect from their financial advisors. Then, it’s your financial questions. That’s Faith & Finance Live, where biblical wisdom meets today’s finances—weekdays at 4pm Eastern/3pm Central on Moody Radio. Faith & Finance Live is a listener supported program on Moody Radio. To join our team of supporters, click here.To support the ministry of FaithFi, click here.To learn more about Rob West, click here. To learn more about Faith & Finance Live, click here.See omnystudio.com/listener for privacy information.

Stephen Grootes speaks with Alison Collier, the Managing Director of Endeavor South Africa. Collier, who has been at the helm since 2019, brings nearly two decades of experience in strategy, business development and scaling across Africa, Europe and Asia. career includes stints at McKinsey, and global roles with Unilever and SABMiller, where she helped drive digital transformation and global sourcing strategies. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Er AI i ferd med å snu SaaS-modellen på hodet? Vil fremtidens selskaper se helt annerledes ut? I denne live-episoden fra Shifter samler vi tre av de skarpeste hodene innen AI og Saas for å diskutere hvordan hele forretningsmodellen er i endring – og hva du som gründer, leder eller investor bør forstå nå.

Podcast Episode: Women's Leadership Success with Award-Winning Reputation Expert Lida Citroën Your reputation isn't just what people say about you when you leave the room—it's the invisible currency that determines your promotions, your earning potential, and your influence as a leader. For women executives, managers, directors, VPs, and C-Suite leaders, mastering reputation management for women isn't optional. It's essential. In this comprehensive guide from the Women's Leadership Success podcast, host Sabrina Braham, MA, PCC—an expert in executive leadership development and reputation management—interviews award-winning reputation expert Lida Citroën, whose latest book The New Rules of Influence just won the NYC Big Book Award 2025 in the Business Motivational category. Together, they reveal proven strategies to take control of your professional narrative and accelerate your leadership success. Why Reputation Management for Women Matters More Than Ever in 2025 The leadership landscape for women is shifting—but not fast enough. According to recent McKinsey research, women hold just 29% of C-suite positions, and at the current pace, it would take 48 years to achieve true gender parity in senior leadership. With only 9.2% of Fortune 1000 CEOs being women, standing out isn't just about working harder—it's about strategically managing how you're perceived. The stakes are high: 75% of female executives experience imposter syndrome at some point in their careers, yet 82% of women believe networking with female leaders will help them advance. Reputation management for women becomes the bridge between your capabilities and your career opportunities. The Financial Impact of Your Reputation Research shows that companies with female executives are 30% more likely to outperform their competitors. Yet women continue to face unique challenges in reputation management compared to their male counterparts. Your reputation directly impacts: Promotion decisions and leadership opportunities Salary negotiations and earning potential New business development and client relationships Board appointments and speaking engagements Team influence and organizational impact Industry recognition and thought leadership positioning Understanding Reputation Management for Women Leaders What Is Reputation Management for Women? According to Lida Citroën, author of the award-winning book Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation and the newly released The New Rules of Influence (NYC Big Book Award Winner 2025 - Business Motivational), "Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success." Lida Citroën In her latest book, Lida explains that influence isn't about titles, rank, or being loud—it's about showing up authentically, communicating your value, and inspiring others to take action. This is the foundation of effective reputation management for women. As podcast host Sabrina Braham, an executive coach and leadership development expert, emphasizes: "Reputation management for women requires intentional strategy. You can't afford to leave your professional reputation to chance when you're navigating unique gender-specific challenges in the workplace." Reputation management for women is the strategic process of: Monitoring how others perceive you professionally Influencing public perception through intentional actions Measuring and tracking your brand effectiveness Repairing damage when reputation challenges arise Building systems that protect and enhance your good name Think of it as the difference between letting popular opinion define you versus strategically driving your reputation toward your leadership goals. The Unique Challenges Women Face in Reputation Management Do Women Have More Difficulty with Reputation Management Than Men? The research is clear: women face distinct barriers in building and maintaining ...

Branded Content by McKinsey | WIRED's Global Editorial Director, Katie Drummond sat down with McKinsey's Global Institute Director and Senior Partner Lareina Yee for a conversation on the technologies redefining industries—from AI to autonomous vehicles—and how leading organizations turn innovation into long-term strategic advantage. Learn about your ad choices: dovetail.prx.org/ad-choices

Yue Zhao's career began with aspirations rooted in a desire to help people, initially thinking she would become a doctor. However, her path led her into the tech industry, where she spent over 15 years as a product executive in Silicon Valley.  Discovering the power of executive and leadership coaching became a pivotal point in her career. Inspired by her experiences and driven by her commitment to support underrepresented groups, Yue transitioned from a tech executive to a full-time executive coach. She now focuses on advancing the careers of women and minorities by leveraging her unique insights and personal journey. Through her Substack newsletter, "The Uncommon Executive," and her coaching work, Yue shares valuable lessons on leadership, overcoming challenges, and creating more inclusive workplaces. Yue has coached hundreds of aspiring executives since 2016, is an instructor at Reforge and Maven and is the author of the Uncommon Executive: Breakthrough to the C-Suite as a Minority. She's also been a VC back founder, venture partner at Life X Ventures and a consultant at McKinsey and Company. Yue has an MBA from Harvard Business School and a BS in Biomedical Engineering from the University of California at Berkeley    What You Will Hear in This Episode:    02:16 Youi's Journey: From Aspirations to Reality 03:52 Discovering Executive Coaching 06:22 Challenges and Triumphs in Silicon Valley 09:20 Leveraging Unique Perspectives 13:37 Coaching Women and Minorities 17:27 Addressing Gender Bias and DEI Efforts 22:03 Building a Web of Influence 23:04 Challenges in Career Advancement 25:03 The Importance of Advocacy and Relationships 33:24 Creating Inclusive Work Environments   Quotes “Being able to empathize with multiple different perspectives is crucial.” “Finding those moments where you can say, okay, who I am, and where I naturally come from, gives me a step up.” “If I do the work and I do it really well, that'll get me ahead.” “When you've been in environments where you see what great looks like, you're like, ‘This should just be everywhere.”   Mentioned: The Uncommon Executive subastack LinkedIn   eConnect with Bonnie Online Course for Ambitious Women: https://www.female-career-accelerator-online.com/ Substack Newsletter: Own Your Ambition Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup   Purchase my book Not Done Yet on Amazon:    If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review  

This week on Conflict Managed we welcome Kate Lowry to talk about what it's like to work under fear-based leadership and how you can respond without losing yourself. Join us as we discuss: Fear based leadership – is it back? How to recognize the signs of fear-driven leadership Practical tools for surviving and staying grounded in toxic environments What it means to be ‘unbreakable' at work Diversifying your identity: you are not reducible to one thing Conflict Managed is available wherever you get your podcasts and on YouTube: @3pconflictrestoration Kate Lowry is a CEO coach, venture capitalist, and author based in Silicon Valley. An expert in fear-based leaders, Kate developed her methodology growing up in a personal hierarchical family, then refined her approach in the elite worlds of start-ups, private equity, management consulting, and big tech at McKinsey, Meta, and Insight Partners. She is the author of Unbreakable: How to Thrive Under Fear-Based Leaders. In her free time, you can find her writing comedy and music and cuddling her service dog, Annie. Pre-order links: https://www.amazon.com/dp/B0FR1G981Y/ref=sr_1_2? https://www.amazon.com/Unbreakable-Thrive-Under-Fear-Based-Leaders-ebook/dp/B0FQ71FW72/ref=sr_1_1 Social media links: https://www.instagram.com/kateunbreakablelowry/ https://www.facebook.com/profile.php?id=61579366067469   Conflict Managed is produced by Third Party Workplace Conflict Restoration Services and hosted by Merry Brown.

Ed See is Chief Growth Officer at Zeta Global, leveraging over 30 years of experience in marketing, analytics, and growth strategy to help brands scale through AI and technology. Prior to joining Zeta, he was a Partner with McKinsey & Company's Marketing & Sales practice for eight years, advising top CMOs on digital transformation, marketing effectiveness, and customer-centric strategies. Earlier in his career, Ed held senior positions at Deloitte, IBM, and leading analytics and research firms, helping shape the intersection of data, technology, and business growth

Guest Bio Yewande Faloyin is the founder of Otito Leadership and a certified executive coach specializing in energy leadership and performance optimization. With a unique background spanning software development at IBM and Morgan Stanley, management consulting at McKinsey, and hedge fund advisory, Yewande brings a holistic approach to leadership development. After experiencing severe burnout, she discovered coaching and became certified in energy leadership, helping leaders move from burnout cycles to sustainable peak performance. Episode Summary In this powerful conversation, Yewande shares her unconventional journey from tech to leadership coaching, driven by a pattern of boredom that led to continuous evolution. We explore the dangerous myth of "pushing through" in high-achievement cultures and why traditional resilience might be keeping us stuck. Yewande introduces her revolutionary framework that moves beyond burnout recovery to true performance optimization - where rest becomes a strategic tool and integration of mind, body, and spirit drives sustainable success. Key Takeaways Boredom as a Compass: What seems like restlessness might actually be your internal guidance system pointing you toward your next evolution The Performance Paradox: True high performance isn't about pushing harder - it's about mastery orientation over outcome orientation Integration Over Separation: The greatest transformations happen when we stop compartmentalizing and start integrating all aspects of ourselves - technical and creative, strategic and intuitive Quality Over Compliance: Going through the motions of self-care (yoga, sleep, nutrition) means nothing if the energy behind them is angry or resentful Rest as Performance Enhancement: Athletes rest 75% of the time - why do knowledge workers think they can perform while running on empty? Memorable Quotes "If it's your calling, it'll keep calling." "I often say that rest is your only legal performance enhancer." "You could choose to rest, I could choose to rest, and yours could be effective and mine might not be because of the how." "No one else's answer makes any difference whatsoever. It's all about you and what's important to you. And that's okay to switch it every single day." Resources Mentioned Energy Leadership certification (IPEC) Website: [Otito Leadership website] Yewande on LinkedIn Gravitas - 1:1 accelerator for biz owners stepping into their founder era The Curiosity Lab - Strategy sessions for leaders by Chedva You're Gonna Want to Sit Down for This - bi-weekly email packed with lessons and free tools Chedva's newsletter - Weekly musings and questions Reflection Questions Where in your life are you "ticking boxes" without addressing the quality or energy behind your actions? What would change if you viewed rest as a performance tool rather than a weakness? How might boredom be guiding you toward your next evolution?

Andrea Samadi revisits her 2019 conversation with neuroleadership pioneer Friederike Fabritius to explore practical neuroscience strategies for better productivity, well-being, and workplace happiness. On this episode, we'll learn: ✔ Why only 20% of people feel passionate about their jobs, and what we can do to change that. ✔ How to use neuroscience to reach peak performance or flow with your work. Neuroscientist and neuroleadership pioneer Friederike Fabritius shows us how three simple ingredients—FUN, FEAR, and FOCUS—can help us find flow and peak performance at work. We'll also explore why men and women often respond differently to stress, how to identify your unique neurosignature, and practical ways to design a workplace (and a life) that helps your brain thrive ✔ Learn the three key ingredients for flow—fun, fear (challenge), and focus—how the stress–performance curve affects apathy and burnout. ✔ Why tailoring roles to individual neurosignatures (dopamine, serotonin, testosterone, estrogen) can unlock peak performance. Welcome back to SEASON 14 of The Neuroscience Meets Social and Emotional Learning Podcast, where we connect the science-based evidence behind social and emotional learning and emotional intelligence training for improved well-being, achievement, productivity and results—using what I saw as the missing link (since we weren't taught this when we were growing up in school), the application of practical neuroscience. I'm Andrea Samadi, and seven years ago, launched this podcast with a question I had never truly asked myself before: (and that is) If productivity and results matter to us—and they do now more than ever—how exactly are we using our brain to make them happen? Most of us were never taught how to apply neuroscience to improve productivity, results, or well-being. About a decade ago, I became fascinated by the mind-brain-results connection—and how science can be applied to our everyday lives. That's why I've made it my mission to bring you the world's top experts—so together, we can explore the intersection of science and social-emotional learning. We'll break down complex ideas and turn them into practical strategies we can use every day for predictable, science-backed results. For today's Episode 373, we continue our journey into our mind with the next interview review. Just a reminder-this review series began back with Episode 366[i], where in Part 3 we discovered an important lesson: if we don't like our results—or what we see on the outside—we need to shift our mindset and look within. True change always begins on the inside. We moved onto EP 369[ii] we learned how to Rewire our Brain with Dr. Dawson Church and his Bliss Brain Meditations, and then EP 370[iii] with John Medina's Brain Rules, where we reviewed how important this understanding of neuroscience is, especially connected to education, teaching and learning. Next we went deeper into our mind and brain with EP 371 and 72 where we with clinical professor of psychiatry from UCLA's School of Medicine, Dr. Daniel J Siegel and his Mindsight concept, which is the same idea as Theory of Mind, or seeing the mind in another. All of these episodes are helping us to further sharpen of minds and brains, and connect better with others,  for improved productivity and success in our work and personal lives. For today's EP 373, we go back to EP 27[iv], recorded October 2019, with pioneer in neuroleadership, neuroscientist, Friederike Fabritius[v], from Germany. On this episode, we covered her book, The Leading Brain: Neuroscience Hacks to Work Smarter, Better and Happier. Friederike returned again to the podcast, for EP 258[vi] recorded in November 2022 advancing our conversation with her next book, The Brain Friendly Workplace. Both of these interviews covered important tips that I think we should all take into consideration to be happier, and therefore, more productive at work. Going along with our theme-that if we don't like what's going on outside of ourselves, let's dive deeper into understanding how our brain and minds work. Which brings us back to FRIEDERIKE FABRITIUS, MS, is a neuroscientist and pioneer in the field of neuroleadership. She trained at the Max Planck Institute for Brain Research and is an alumna of McKinsey & Company (helping organizations to create change).  Friederike delivers brain-based leadership programs to Fortune 500 executives and organizations around the globe to transform how they think, innovate, and navigate change. I'm always looking for productivity tips that we can all use, and it's clear that stress in our workplaces is at an all-time high, globally. We know that “2/3 of people report being stressed at work, to the point they can't sleep at night”[vii]  and in our first clip, Friederike reports that “only 20% of people feel passionate about their jobs” and that “40% of people never experience FLOW in their jobs.” I think there has to be another way to find balance here. VIDEO 1 Click Here to Watch Let's listen to Friederike's clip on: Why FUN, FEAR, and FOCUS Matter for Flow & Peak Performance  “Only 20% of people feel passionate about their jobs. That's insane. And 40% of people never experience FLOW in their jobs. And (she thinks)  it can be that simple. That everyone can be happy at their jobs. All you need are three simple things. (Friederike calls them ) FUN, FEAR, and FOCUS. And it has to do with a certain mix of neurochemicals in our brain. When we are having fun at work (not the after work party kind of fun) where you have fun after the work is done. I'm thinking of having fun related to the task at hand. And when we are having fun, our brains release a neurochemical called dopamine. Dopamine is a real brain booster. It makes you think faster. It helps you to do everything a bit speedier and better, and makes us more creative.”

Send us a textConsulting recruiting has changed, and digital assessments are now the new gatekeeper. In this episode, we break down what McKinsey, Bain, and BCG's digital tests look like in 2025, what skills they're really testing, and how you can prepare with confidence.Whether you're facing McKinsey Solve, Bain's Gorilla test, or BCG's CCA, this conversation gives you the latest insights and prep tips straight from candidates and firms.Additional Resources:Explore our deep dives into digital assessments across MBB, Big 4, and boutique firmsPremium client or partner student? Take the new Bain Gorilla practice test in your MC accountHelp us keep resources up to date – share your digital assessment experience anonymouslySubscribe to Management Consulted on YouTube for weekly case prep, recruiting insights, and firm updatesPartner Links:Stax is hiring! See open roles and requirementsGet real consulting experience from your bedroom in the November 2025 Strategy Sprint project; $200 off expires October 3 Listen to the Market Outsiders podcast, the new daily show with the Management Consulted teamConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.

In the high-stakes world of corporate leadership, becoming a Fortune 500 CEO is an Everest-like ascent, with only the savviest succeeding across every stage of the journey. Carolyn Dewar, Vik Malhotra, and Kurt Strovink, authors of the upcoming book A CEO For All Seasons, join Sean to share insights from top-performing CEOs on navigating the first and fourth stages of CEO leadership – preparing for the role and fortifying a legacy, in the first of two episodes based on the new book. Carolyn Dewar, a coauthor of the New York Times bestselling CEO Excellence, is a senior partner at McKinsey and founded and co-leads the firm’s global CEO excellence client service line. She is a frequent keynote speaker on leadership and transformation. Vikram (Vik) Malhotra, a coauthor of CEO Excellence, is a senior partner at McKinsey where he has worked since 1986. He has served on McKinsey’s Board of Directors and as McKinsey’s Managing Partner of the Americas. Kurt Strovink is a senior partner at McKinsey and a member of the firm’s Board of Directors. He also leads McKinsey’s global CEO services practice and coauthored the national bestseller The Journey of Leadership: How CEOs Lead from the Inside Out. Related insights A CEO for All Seasons: Mastering the Cycles of Leadership Sending it forward: Successfully transitioning out of the CEO role Staying ahead: How the best CEOs continually improve performance Stepping up: Becoming a high-potential CEO candidate Starting strong: Making your CEO transition a catalyst for renewal The inner game of women CEOs The CEO’s essential checklist: Questions every chief executive should be able to answer Leadership lessons from the world’s best CEOs Serving a greater purpose: CEO Excellence revisited Building leaders from the ground up The art of 21st-century leadership: From succession planning to building a leadership factory CEO Excellence: The Six Mindsets that Distinguish the Best Leaders from the Rest McKinsey Insights on Strategy & Corporate Finance McKinsey Strategy & Corporate Finance on LinkedIn Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

In this episode of the Rock Camp Podcast, the team welcomes Scott Keller, a New York Times bestselling author and senior advisor at McKinsey & Company. Scott shares his journey of transforming Rock Camp into a profitable business and saving it from financial troubles with strategic advice. He also talks about his personal life, including his extensive travel to every country in the world and his inspiring work with his special needs son, Jackson 'JJ Raw Power' Keller. Jackson, who overcame profound brain damage to become a musician, joins the podcast to share his experiences and aspirations. The episode touches on themes of perseverance, adaptability, and the emotional highs of achieving one's dreams at Rock Camp. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textAbout This Episode Lorraine K. Lee, keynote speaker, bestselling author, and LinkedIn Top Voice, reveals how cultivating an unforgettable presence can transform a career. Through her professional experience at LinkedIn, Lorraine K. Lee discovered that advancement depends not only on hard work but on how and where you are seen. Drawing from her book Unforgettable Presence, she shares the EPIC framework (Experiences, Personality, Identity, Community) to help professionals authentically showcase their strengths, plus strategies for virtual visibility through her “TEA METHOD” for video presence. Lorraine K. Lee reframes LinkedIn as a vital virtual office where first impressions are made, and encourages starting small and staying consistent to build influence that feels genuine and sustainable. About Lorraine K.  LeeLorraine K. Lee is a keynote speaker and the best-selling author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. She also teaches popular courses at Stanford Continuing Studies and LinkedIn Learning. She is passionate about empowering leaders to elevate their presence, influence, and impact. Her frameworks have been adopted by globally recognized organizations like Zoom, Amazon, Cisco, and McKinsey & Company. Lorraine is recognized as a LinkedIn Top Voice with hundreds of thousands of followers, and previously spent over a decade as a founding editor at companies including LinkedIn and Prezi. Her insights are featured in top media outlets including CNBC, Bloomberg, and Fast Company. Additional ResourcesWebsite: lorraineklee.comLinkedIn: linkedin.com/in/lorraineklee Learn more about her book: unforgettablepresencebook.comGet bite-sized career tips: lorraineklee.com/subscribeLorraine's LinkedIn Learning: lorraineklee.com/linkedinlearningSupport the show-------- Stay Connected www.leighburgess.com Watch the episodes on YouTube Follow Leigh on Instagram: @theleighaburgess Follow Leigh on LinkedIn: @LeighBurgess Sign up for Leigh's bold newsletter

The B2B SaaS market is experiencing a significant slowdown with growth rates dropping, while traditional marketing channels deliver diminishing returns in an increasingly saturated landscape.• Marketing benchmarks show companies growing faster than 20% spend 10-15% of revenue on marketing, while slower-growing firms spend only 7-9%• Digital channels like SEO (search engine optimization), PPC (pay per click), and email are seeing declining performance metrics despite increased spending• Today's B2B buyer completes 80% of their journey independently, yet companies still allocate 70% of go-to-market resources to sales• "What's old is new again" – smaller, intimate events and personalized interactions are outperforming scalable digital tactics• Successful companies balance brand marketing (awareness) and demand generation (conversion) equally• Effective positioning requires elevating problems to the executive level by articulating significant business impact• AI isn't changing what we should measure but enables better personalization at scale across industries and personas• The brand versus demand debate represents a false dichotomy – both work synergistically to drive growthThe rules of B2B marketing are being rewritten before our eyes. In this revealing conversation with marketing benchmark expert Omar Akhtar and go-to-market guru AJ Gandhi, we unpack the surprising reality that most B2B SaaS companies are facing: we're effectively in a recession. Growth rates have plummeted from over 30% to just 11-20%, while traditional digital channels deliver diminishing returns despite increased spending.What's behind this troubling trend? Market saturation, poor tool integration, rapid commoditization, and fundamental shifts in buyer behavior all play a role.The most compelling insight? Companies growing faster than 20% annually are investing 10-15% of revenue in marketing, with a balanced approach between brand awareness and demand generation.Whether you're managing a marketing team, leading sales, or driving overall growth strategy, this episode offers critical benchmarks and tactical approaches for navigating today's challenging landscape. AJ Gandhi: https://www.linkedin.com/in/anjaigandhi/AJ Gandhi is a distinguished Go-To-Market (GTM) leader and executive community builder. He currently serves as a Board Member for Plum Acquisition Corp.  Additionally, he is a Limited Partner at Stage 2 Capital and GTMfund.  AJ is also a co-founder of the GTM Leader Society.  Just recently, AJ served as Chief Growth Officer for Marlin Equity Partners and held significant roles at Salesforce, Ring Central, Bain & and McKinsey.  AJ is an alumnus of UC Berkeley and Harvard Business School.Omar Akhtar: https://www.linkedin.com/in/omarbilalakhtar/Omar Akhtar is the Founder and Principal Analyst at Benchmarker, leading research on marketing excellence for B2B tech. Previously, he was Head of Research at Altimeter, a Prophet Company, where he advised Fortune 500 companies, including Microsoft, Salesforce, Adobe, and Netflix, on marketing, data, and content strategies. Omar got his undergraduate degree in economics from Ohio Wesleyan, and then got a Masters in Journalism from Columbia.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

In this episode of Workday Playdate, Erin sits down with Lareina Yee, Director at McKinsey Global Institute, to explore how women can thrive at the intersection of time management, technology, and radical empathy. From the promise of AI to the power of experience capital, Lareina shares data-driven insights and practical strategies for navigating the barriers women face in tech and beyond. Whether you're wrestling with the “broken rung” in career advancement or wondering how AI can open new doors, this conversation is packed with both inspiration and actionable takeaways. Inside This Episode: AI as Opportunity: Why it's a tool for everyone, no matter your starting point. Experience Capital: How 50% of lifetime earnings are tied to the skills you build along the way. The Broken Rung: Why women face slower promotions and what to do about it. Sponsorship Over Mentorship: Why finding advocates early matters more than advice alone. AI as Equalizer: How tech is democratizing access and reshaping workplaces. Who This Episode Is For: Women in tech (or aspiring to be) looking for tools to rise and lead. Leaders who want to foster equity, empathy, and innovation. Anyone curious about how AI and experience capital shape the future of work. Tune in to learn why AI is an opportunity, why experience capital is crucial, and how radical empathy can change the game for women in leadership.   More about Lareina Yee: Lareina Yee is a McKinsey Global Institute director leading the technology agenda and the global head of Tech Alliances. Based in San Francisco, she is a senior partner whose client works focus on technology and AI. She served as McKinsey's first Chief Diversity Officer and, in 2015, co-founded Women in the Workplace, an annual research study that has worked with more than 1,000 companies and surveyed nearly half a million employees to understand the barriers to women's advancement in corporate America. She is the author of THE BROKEN RUNG: When the Career Ladder Breaks for Women--and How They Can Succeed in Spite of It with fellow McKinsey senior partners Kweilin Ellingrud and María del Mar Martínez. Blocked time, made lists, promised yourself this time will be different—and yet by 5 PM, the work that actually matters is still staring back at you. Enter The Ready-Made 90-Minute Focus Kit: your done-for-you reset for ditching distractions and finally making progress on what matters most. With this simple framework, you'll reclaim your brainpower, protect your energy, and actually finish the work you care about. Download it now and turn “Where did the day go?” into “Wow, I crushed that.”   No, You Hang Up First (Let's Keep Connecting) Did today's episode resonate with you? Leave us a review sharing your favorite insight and we'll send you a free signed copy of I See You! A Leader's Guide to Energizing Your Team through Radical Empathy. Have another question that we can answer? Leave us a Speakpipe audio clip and we'll answer it in an upcoming episode. Don't want to miss another episode? If you're a Spotify listener, find our show here and click “Follow.” If you're an Apple Podcast listener, click here and make sure to hit “+Follow.” Want access to a bunch of free resources for your work life? This is your personal jackpot that gives you access to the frameworks that help us thrive both personally and professionally. Whether you're trying to improve your daily routine, flesh out an idea that you've had for quite some time, or want to add more play into your day - these resources have got your back. Want 2 emails a week from us? One with a quick tip you can implement right away to enhance your personal and/or professional lives & one of our famous F.A.I.L. Fourward Friday newsletters? Subscribe here. Connect with Lareina Yee Lareina's LinkedIn Lareina's McKinsey & Company profile, research, and experience Lareina's book, The Broken Rung Connect with Erin Diehl x improve it! Erin's website Erin's Instagram Erin's TikTok Erin's LinkedIn improve it!'s website improve it!'s Instagram

Sarah Keohane Williamson, CEO of FCLT Global and coauthor of The CEO's Guide to the Investment Galaxy, offers a disciplined primer for executives operating at the intersection of corporate strategy and capital markets. Drawing from her background in investment banking, government, consulting, and asset management, she explains why “investors are not a single audience,” how their incentives shape corporate outcomes, and what leaders must do differently to secure durable capital and strategic flexibility.   Williamson pushes back on conventional wisdom about investor relations, replacing it with practical routines and priorities. She emphasizes a consulting-rooted discipline, “Start with the answer”, as a communications principle, and translates it into a concrete playbook for CEOs who cannot afford ambiguity when describing long-term bets. She underscores that “quarterly calls are important, but they're often dominated by the sell side,” and CEOs should deliberately allocate their limited time toward building trust with long-term owners and anchor shareholders.   Key takeaways include: Map the owners. “Who actually owns your company? Who makes the decisions about those shares?” Owner types—retail, index funds, active managers, hedge funds—differ in incentives and time horizons, and executives should treat that map as a strategic input. Build an investor strategy like a customer strategy. Decide which kinds of capital the company needs, why, and how to attract and retain those investors. Use a long-term roadmap. Make risky investments intelligible by explaining milestones that link short-term actions to enduring value, and “don't be afraid to update the roadmap when the assumptions change.” Translate investor signals into operational choices. Avoid reflexive short-term fixes, like cutting R&D to meet a quarter, without measuring the long-term cost. Treat disclosure and dialogue as governance tools. Clarity about ownership, voting, and incentives reduces misalignment and reputational risk. Reframe consultancy input for execution. “The hard part is not the analysis, the hard part is making it happen inside the organization.” This episode equips CEOs, CFOs, and board members with a practical framework for raising capital, defending strategic bets, and managing shareholder composition. It reframes investor engagement from a compliance exercise into a core discipline of strategy and governance.  

In this value-packed episode of The Entrepreneurial You, host Heneka Watkis-Porter sits down with Rashesh Shah, the purpose-driven founder and managing director of Talent Corner HR Services. With a team of over 250 professionals and more than 100 franchise partners across India, Rashesh shares the systems, mindset, and mission behind building a recruitment powerhouse that puts people and purpose before profit. What You'll Learn in This Episode: How to scale a recruitment business with heart, vision, and systems The importance of serving MSMEs and empowering small-scale entrepreneurs How to build a successful franchise model that welcomes first-time founders Real-world examples of surviving economic crises with client loyalty The role of AI in improving business without replacing people Why long-term vision and purpose are essential to sustainable growth Whether you're leading a small business, managing a team, or dreaming of creating scalable impact, this episode offers real strategies and a refreshingly human approach to growth. COMMUNITY CONNECTION: It's time to celebrate your growth. This October, Leadercast Kingston returns — giving you an exceptional opportunity to learn from some of the brightest minds in leadership and business. Then in November, the journey continues with the LeadHerShip Cruise — your floating mastermind at sea. Dive into powerful workshops, connect with dynamic leaders, and yes, even treat yourself at the onboard cupcake shop for a little sweet inspiration. Ready to join or share your scaling story? Email heneka@henekawatkisporter.com or message via WhatsApp at 876-849-2571. CONTACT RASHESH DOSHI: LinkedIn: https://www.linkedin.com/in/rasheshdoshi/  TRENDING NOW: In today's fast-evolving business landscape, purpose-driven growth is more than a buzzword—it's a strategic imperative. Recent reports from McKinsey highlight that companies integrating social impact and systemic innovation are experiencing 2.5 times higher revenue growth than their peers. Moreover, the Global Entrepreneurship Monitor (GEM) 2025 indicates that entrepreneurs who prioritize long-term value creation over short-term gains are 40% more likely to sustain their businesses beyond five years.  Rashesh Doshi's approach—focusing on systems, empowerment, and community impact—aligns perfectly with this shift. Modern entrepreneurs are leveraging AI and digital tools not just for efficiency but to foster authentic relationships and social responsibility. The trend is clear: Purposeful scaling, rooted in systems and community, is the new gold standard for sustainable success. If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit henekawatkisporter.com to download a free eBook on how to conduct podcast interviews like a pro! RELATED EPISODES YOU MIGHT ENJOY: Discover more episodes that offer valuable insights, inspiration, and practical tips to help you on your entrepreneurial journey. Building Trust and Collaboration: Insights from Mike's ‘We're All in This Together With Mike Robbins Investing in Sustainability, and Redefining Success With Mark Rampolla AFFIRM WITH ME: I am building systems that empower others and multiply my impact. LISTEN & SUBSCRIBE: Spotify: https://bit.ly/TEYSpotify Apple Podcasts: http://apple.co/2nDEbsZ  POWERED BY OUR SPONSORS: Thanks to our sponsors henekawatkisporter.com & the Jamaica Stock Exchange Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you waiting for life to “calm down” before you can finally breathe, focus, and thrive, but that day never seems to come? If you've felt paralyzed by uncertainty, drained by constant disruptions, or discouraged by the state of the world, you're not alone. But what if there's a way to both lead AND live well, right now? In this episode, you'll discover how to thrive even if disruption actually is “the new normal.”   In this episode, you will: Discover why waiting for things to “calm down” is the biggest trap keeping you from the life and business you want—and learn what to do instead. Learn the two essential practices that allow you to thrive in an era of nonstop disruption, even when the world feels overwhelming. Hear how leaders like Mandela, Frankl, and Schultz honed their minds and leadership in the midst of chaos—and how you can apply the same principles to your own challenges.   Press play now to reclaim your focus, energy, and joy—so you can lead and live well no matter what's happening in the world. Resources mentioned: Ep# 98:Detox From Overwhelmed Hot Mess To Create More Easeful Business Growth as Women Entrepreneurs With Lauren Dito   122. Turn Catastrophe Into Triumph in 3 Steps: What We Can Learn From the U.S. Election Fact checking organizations: Snopes (snopes.com) – one of the oldest fact-checking sites, covering viral rumors, memes, and breaking stories. PolitiFact (politifact.com) – focuses heavily on political claims in the U.S. FactCheck.org (factcheck.org) – nonpartisan, often digs into statements by public figures. Poynter's International Fact-Checking Network (IFCN) (ifcncodeofprinciples.poynter.org) – global network of vetted fact-checking groups. Google Reverse Image Search or TinEye – check if an image is old, repurposed, or from a different event. InVID & WeVerify (browser plugin) – helps analyze videos and images for authenticity. Wayback Machine (Internet Archive) – see if a page has changed over time. Links mentioned: Miller, Claire Cain. “The Relentlessness of Modern Parenting.” The Upshot, The New York Times, December 25, 2018 https://www.nytimes.com/2018/12/25/upshot/the-relentlessness-of-modern-parenting.html    FBI hate crime statistics https://www.fbi.gov/how-we-can-help-you/more-fbi-services-and-information/ucr/hate-crime   Global Sustainability article https://www.cambridge.org/core/product/identifier/S2059479825100185/type/journal_article    Through the Darkness movie https://danainouye.ac-page.com/through-the-darkness?test=true    https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier McKinsey report titled “The Economic Potential of Generative AI: The Next Productivity Frontier” (June 2023). Boston Marathon bombing study: https://pubmed.ncbi.nlm.nih.gov/24324161/ Social Media   Find Jenna on Instagram:  https://www.instagram.com/theuncommonway/    The Uncommon Way is your go-to resource for mindset mastery, strategy, and power moves tailored to ambitious women entrepreneurs and leaders ready to break the mold and lead with confidence. This top female business coaches podcast covers leadership coaching for women, business growth strategies, and the female entrepreneur mindset to help you craft magnetic messaging, attract your ideal clients, clarify irresistible offers, and leverage your secret sauce to stand out authentically. Each episode from top-ranked women's business coach Jenna Harrison addresses common pain points like overwhelm, decision fatigue, entrepreneur burnout solutions, and the guilt of stepping back from hustle culture. Jenna shares tools to streamline your business systems, cultivate powerful habits, and delegate with intention—all designed to help you reclaim work-life balance and boost your freedom. Dive into transformational mindset shifts and energetic alignment that empower you to become the powerful force you were meant to be—creating aligned growth, breakthrough clarity, and unapologetic success. Whether you're a female entrepreneur building impact, a leader navigating change, a woman founder scaling your organization, or a business coach for women entrepreneurs, The Uncommon Way equips you to design a business and life that reflect your true vision. Leave behind imposter syndrome, overworking, and people pleasing. Embrace clarity, confidence, and unapologetic success.

How Small Businesses Beat Big: Profit Lessons from McKinsey to Main Street with Sri Kaza   Most small business owners feel like underdogs—limited resources, endless responsibilities, and constant pressure just to keep up. But what if those very constraints were the secret to outpacing billion-dollar corporations?   That's exactly what Sri Kaza, former McKinsey consultant and now small business advocate, reveals in his book Unconventional and in our latest conversation on the Profit Answer Man podcast.   After years advising Fortune 500s and later scaling and selling private-equity backed companies, Sri discovered something surprising: small businesses that embrace their unique strengths can outmaneuver the giants.   Key lessons from our conversation: Profit Struggles Aren't Just for the Small Guys. Even Fortune 500 companies wrestle with profit pressures—just on a different scale. Every quarter, CEOs are forced to deliver “more” to investors. Small business owners feel the same weight, but without the safety net of massive budgets. The lesson? Pressure is universal—discipline is optional. Stop Digging, Take the Ladder. Many business owners keep “digging” harder when they're in a hole—working more hours, cutting corners, or avoiding debt even when smart investment could be the ladder out. Climbing requires perspective. Look up, not down, and take the smarter path to profit. The Underdog Advantage: Positioning, Proximity & Purpose. Sri's underdog principles are what separate resilient small businesses from the rest: Positioning – Know exactly who you serve, and stop trying to please everyone. Proximity – Stay close to your customers; your agility and speed are advantages no big corporation can match. Purpose – Profit matters, but purpose keeps you and your team going when times are tough. Build Jobs Around People, Not Just Seats. Unlike big corporations that design roles and then try to squeeze people into them, small businesses can craft jobs around people's strengths and passions. It's not just about skills—it's about values, culture, and fit. Trust Is the Invisible Profit Driver. There's no line on the P&L for trust, yet it may be your most valuable asset. Sri highlights the Trust Equation: credibility × reliability × intimacy ÷ self-interest. The more authentic, reliable, and human you are, the more customers and employees will follow you.   Key Takeaway: Small doesn't mean weak. It means nimble, personal, and resilient. By leaning into what makes you different—your closeness to customers, your unique positioning, and your purpose—you can outmaneuver the giants and build a business that's both profitable and fulfilling.   Abou Sri Kaza: Sri Kaza is a seasoned business leader and small business advocate with a background in corporate strategy and entrepreneurship. After earning degrees from the University of Michigan and Northwestern, he began his career at PricewaterhouseCoopers and Blue Martini Software before advising Fortune 500 companies at McKinsey & Co.   He later transitioned to executive roles, including a leadership position at Viking Cruises, before shifting his focus to small business support. Sri founded Talytica, a data analytics startup that helped small businesses assess job applicants, and led the employment tax credit division at Tax Credit Co. (now part of Experian), supporting thousands of businesses in securing government incentives. Most recently, as CEO of ForwardLine Financial, he scaled the private equity-owned company and guided its sale to new investors.   His book, Unconvention, draws on this extensive experience, challenging conventional corporate thinking and empowering small businesses to succeed by staying true to their unique strengths.   Links: Website: Sri-Kaza.com LinkedIn: https://www.linkedin.com/in/srikaza   Conclusion: The story of small business isn't about competing on size—it's about competing on strengths. While big corporations drown in bureaucracy and quarterly pressures, small businesses have the power to stay close to their customers, move quickly, and lead with purpose.   Sri Kaza reminds us that profitability isn't just about spreadsheets and strategies. It's about positioning yourself where you can truly make an impact, crafting a business around your people and values, and never underestimating the invisible currency of trust.   At the end of the day, being the underdog can be your greatest advantage. The question is: will you use it?   #ProfitFirst #BusinessProfit #CashFlow #Entrepreneurship #SmallBusinessGrowth #BusinessClarity #Profitability #UnderdogAdvantage #SmartScaling #EntrepreneurTips   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Send us your thoughtsIn this episode of the CFO 4.0 Podcast, host Hannah Munro sits down with Charlotte Crowley, CFO at Altano, to explore her journey through finance leadership, acquisitions, and the challenges of integrating companies without losing their culture.Charlotte shares her unique career path — from starting in advertising and PR to working in boutique firms, McKinsey, and private equity-backed businesses — and reflects on what she's learned along the way.

NVIDIA has made a significant move by investing $5 billion in Intel, acquiring approximately 4% ownership of the company. This partnership aims to co-develop custom data center and personal computer products, integrating NVIDIA's advanced AI and accelerated computing capabilities with Intel's leading CPU technologies. The collaboration is expected to create custom x86 chips that will be manufactured by Intel to NVIDIA's specifications, potentially generating an annual opportunity worth between $25 and $50 billion once the products are launched. Despite this partnership, Intel will continue to develop its own ARC graphic processing units, although the messaging around this dual focus may create confusion.The Federal Reserve has cut interest rates by a quarter point, a decision framed as a risk management measure amid a cooling labor market. While job gains have slowed and inflation remains high, the Fed's cautious approach indicates limited support for deeper cuts. In the tech sector, the U.S. personal computer industry is facing challenges, with shipments declining due to inventory issues and consumer reluctance to upgrade their devices, even with the impending end of support for Windows 10. This stagnation in consumer sales reflects broader economic uncertainties as buyers prioritize essential expenses.Meanwhile, global spending on artificial intelligence is projected to reach nearly $1.5 trillion this year, driven by a boom in cloud data center construction and rising enterprise investments in AI technologies. Despite the enthusiasm surrounding AI, a recent McKinsey report reveals that 80% of companies utilizing generative AI have not seen tangible impacts on their earnings, highlighting a disconnect between the hype and real-world performance. As stock prices rise, recession signals are emerging, suggesting a need for caution in an increasingly concentrated market.Managed service providers (MSPs) are strategically positioned within a $608 billion industry, despite a decline in optimism regarding significant revenue growth. The demand for managed IT services continues to rise, with many providers diversifying their revenue streams by offering consulting and design services. Additionally, IT outages are costing businesses an estimated $76 million annually, emphasizing the importance of uptime over tools. As the landscape evolves, providers must focus on delivering outcomes rather than competing solely on software, ensuring that customers receive the value they need to maintain business continuity. Three things to know today00:00 Fed Rate Cut, PC Sales Slump, and $1.5T AI Hype: Why IT Providers Must Focus on Security and Outcomes04:36 $76M Downtime Losses, Cooling MSP Optimism, 7x Security Multipliers, and Mainframe ROI—All Point to Services as the Real Value08:16 Nvidia Buys 4% of Intel in $5B Deal, Betting on Custom AI Chips for Servers and PCs This is the Business of Tech.    Supported by:  https://scalepad.com/dave/Webinar:   https://bit.ly/msprmail All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The New Warehouse Podcast, Kevin chats with Tom Schmitt, the new CEO of Radial, about the evolution of fulfillment, the challenges for mid-market brands, and the launch of Radial's Fast Track program. With decades of leadership experience at FedEx, DB Schenker, and McKinsey, Schmitt brings a deep perspective on how fulfillment has become inseparable from customer experience. As he explains, “Fulfillment is the customer experience.”Find EPG at IntraLogistex Miami in September! Get better visibility with Surgere. Follow us on LinkedIn and YouTube.Support the show

Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-based models. And of course, he performed his obligatory stint at Simon Kutcher Partners. In this episode, Ian challenges common misconceptions about AI pricing, explaining why cost-plus pricing is still wrong even with variable AI costs, how to choose the right pricing metrics beyond tokens, and why outcome-based pricing isn't the silver bullet many believe it to be.   Why you have to check out today's podcast:  Understand why AI costs shouldn't drive your pricing strategy, even when margins drop below traditional SaaS levels.  Learn how to identify pricing metrics that correlate with willingness to pay rather than falling into the token-based pricing trap. Discover why outcome-based pricing for AI faces fundamental attribution problems that make it less viable than expected.   "The best way to get willingness-to-pay data and to understand where the value of your product comes from is by doing customer interviews, not the testing, not the data, customer interviews."  – Ian Clark   Topics Covered: 02:59 - Monetizing AI vs. SaaS. The surprising similarities between AI and SaaS pricing, and why cost-plus pricing remains a bad idea even with AI's variable costs. 05:17 - Pricing Strategy in AI.The gross margin threshold where revenue-optimizing and margin-optimizing prices diverge (50-60%), plus the potato chip pricing thought experiment. 09:35 - AI Pricing Strategies.Why token-based pricing is problematic and how to find the right pricing metric that correlates with willingness to pay. 12:24 - Pricing Strategies for AI Tools.Real-world case study of sales enablement AI: choosing between user-based vs. usage-based pricing based on wallet size indicators. 16:27 - Outcomes-based Pricing Skepticism.The attribution problem with outcomes-based pricing and why it's harder to implement than it appears, using grocery shrinkage AI as an example. 20:11 - Outcome-based Pricing for AI. Sierra's "resolved conversations" model critique and the ethics of incentivizing AI agents vs. human labor. 24:03 - Pricing and Value Creation.The three-layer value framework: actual economic value → perceived value → willingness to pay, accounting for risk, timing, and budget constraints. 26:39 - 10% Rule in Pricing Strategy.Debunking the "charge 10% of value created" rule with Y Combinator math showing how small variations (9X vs 11X) can dramatically impact company survival. 30:31 - Customer Interviews for Pricing Insights.Why customer interviews beat data analysis and A/B testing for understanding willingness to pay and pain points.   Key Takeaways: "We have known for a very long time that cost-plus pricing is a really bad idea. And it's not the case that now suddenly that we have AI, now suddenly it's a good idea." - Ian Clark "So the 10x rule, it's great, but it's just woefully insufficient. Why not 11x? Why not 9x? You actually don't know." - Ian Clark "One thing that we like to say about pricing and monetization is that people think it's like architecture, but it really should be like gardening." - Ian Clark   People / Resources Mentioned: Simon Kutcher Partners: https://www.simon-kucher.com/en Alpine Investors: https://alpineinvestors.com/ James Wilton: https://www.linkedin.com/in/jamesdwilton/ Sierra: https://sierra.ai/ Fin AI: https://fin.ai/ Y Combinator: https://www.ycombinator.com/ McKinsey: https://www.mckinsey.com/   Connect with Ian Clark: Website: https://crescendo.consulting LinkedIn: https://www.linkedin.com/in/ian-harrison-clark/ Email: ian@crescendo.consulting   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Павел Комаровский, автор блога про финансы RationalAnswer, в гостях у Андрея Смирнова из Weekend Talk. Конференция avito.tech.conf | leads&managers – https://clc.to/St1jqg Телеграм-канал Андрея Смирнова – https://t.me/itsmirnov 00:00 Начало 00:29 Чем можешь быть известен моей аудитории? 00:55 Рекламная пауза 02:08 Что из воспитания повлияло на твое отношение к деньгам и старт карьеры? 11:35 Почему ты ушёл из консалтинга, несмотря на рост и деньги? 19:17 Когда ты начал воспринимать блог про финансы как бизнес? 33:38 Чем управление чужим капиталом отличается от личных инвестиций? 39:31 Какие бытовые плюсы и минусы ты увидел на Кипре? 47:16 Были ли в твоей жизни рисковые решения, о которых ты не пожалел? 50:54 Как ты относишься к психотерапии, помогало ли это тебе? 55:47 Кем бы ты стал, если бы не было сферы финансов? 58:01 В чём сейчас главная проблема современного IT? Ссылки по теме: 1) Телеграм-канал Паши – https://t.me/RationalAnswer 2) YouTube-канал – https://youtube.com/@RationalAnswer 3) Сайт с другими ссылками – https://rationalanswer.ru

Hire world-class accountants and in The Philippines. Visit Outsource Direct to scale your operations with higher flexibility, maximum efficiency and much lower costs.Subscribe to the Business Builders Newsletter for the very best ideas I've discovered on business and personal growth.In Series 10, Episode #93, I interview Laura Dillon, head of Waterland Private Equity. She elaborates on Waterland's investment strategy, focusing on mature companies with high growth potential, and highlights the importance of aligned values and ambition in partnerships. Laura also shares her diverse career trajectory from McKinsey to an MBA at Harvard, running a family-owned business, and returning to private equity. She emphasises the significance of hard work, learning from real-world experiences, and the impact of maintaining a balanced personal and professional life. The conversation delves into how private equity can help businesses scale, manage risks, and achieve significant growth through strategic partnerships and acquisitions.CONNECT WITH CONOR:LinkedInCONNECT WITH LAURA:LinkedInWaterlandDiscover EO Ireland—part of an international network designed specifically for entrepreneurs. EO Ireland connects business owners for networking, mentorship, and shared learning experiences. Take your business to the next level and join a community of like-minded leaders today at eoireland.org. Empower your entrepreneurial journey!Produced by Jetbooks, Chartered Accountants Ireland.

From the soccer field to the consulting world — Luis's journey is nothing short of inspiring. In this video, he shares how he went from being a student-athlete at Colby College to landing an Associate role at BCG. You'll hear about his recruiting struggles, networking strategies, case interview prep, and the key lessons that helped him turn rejections into offers. If you're a student, athlete, or aspiring consultant, this story will give you the motivation and practical insights to break into top consulting firms like BCG, McKinsey, and Bain. Colby College, BCG Associate, student athlete consulting, how to get into BCG, breaking into consulting, consulting recruiting journey, case interview prep, networking for consulting, MBB consulting success story, management consulting career tips.

¿Por qué dos profesionales con exactamente el mismo mensaje pueden obtener resultados completamente opuestos? ¿Por qué uno logra que aprueben su propuesta en 5 minutos mientras el otro lleva 6 meses sin éxito?La respuesta está en la oratoria moderna: no el arte clásico de declamación, sino las técnicas específicas, científicamente respaldadas, que convierten ideas brillantes en decisiones inmediatas.En este episodio descubrirás los 4 pilares fundamentales de la oratoria efectiva:

Notion te regala 3 meses del plan Business + IA ilimitada

Why bother with risk management when you can just deal with problems as they happen? In this episode, Kim and Kate dig into the heart of that question—and the answer might just save your future self a world of pain. You'll hear: Hard-hitting stats: 1 in 6 projects go 200% over budget (Harvard Business Review), 17% of major IT projects threaten company survival (McKinsey), and why 69% of projects don't succeed. Firefighting vs. fire prevention: why controlled burns (boring, thankless prep) prevent disasters while the “heroes” just put out fires. ROI of risk management: the surprising 20:1 return on time spent planning versus cleaning up issues later. Language hacks: how swapping “risks” for “obstacles” (credit to Dr. Josh Ramirez) can get your team—and executives—on board. Practical techniques: from whiteboarding failure points to slicing your project into risk categories, simple ways to start risk management without drowning in templates. Whether you're a seasoned PM or just tired of project disasters, this episode shows why risk management isn't about doom and gloom—it's about giving future you a fighting chance. JOIN THE HAPPY HOUR! Get access to all podcasts, PDU certificates, bonus content, exclusive member Q&A webinars and more from our membership! https://pmhappyhour.com/membership

Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. Sukhinder Singh Cassidy is the CEO of Xero. Xero is a cloud-based accounting software designed for small businesses. They did $2.1 billion in revenue last year. Over the past 25 years, Sukhinder has had leadership roles at Google, Amazon, and StubHub. Notes: Key Learnings Strategic CEO Job Search Criteria – Sukhinder had four non-negotiables: macro tailwinds/good market, customer she could be passionate about, strong business model, and a role where she could "learn for miles" for 5-8 years. Only two companies met her criteria in 18 months of searching. "Sell, Interview, Sell" Hiring Process – First meeting is 50% selling the opportunity to attract top talent. Only after candidates lean in do you shift to intensive interviewing with leadership team exposure. The Virtuous Cycle Framework – Customer at the top, supported by "high purpose, high performance, high people" culture. "It's an 'and,' not an 'or'" - you don't get to choose just one element. Back-Channeling is Critical – Reference checking happens throughout the entire interview process, not just at the end. "The most important thing is not just front channel... it's all the back channel." Values Alignment Over Pure Qualifications – "Go where my values fit and my strengths are valued." Cultural fit becomes the deciding factor in close hiring calls, not competence. The Layoff Leadership Test – Six weeks after joining, Sukhinder laid off 900 people based on McKinsey benchmarking. Showed consistency between the outside-in analysis presented to the board and transparent communication to employees. Portfolio of Bets Strategy – Balance growth, profitability, and customer happiness through diversified initiatives ranging from "safe moves" to "flyers," with clear probability assessments. Consistency as Culture Foundation – "Culture means consistency of message and what's important." Authenticity through change, not resistance to change. The 10-Slide CEO Interview Deck Framework: Vision statement (destination in 2-3 years) Outside-in market analysis Competitive landscape SWOT analysis of current position Five key strategic moves Implementation approach ("the how") Estimated outcomes with probability ranges Practical Application: Job Search Strategy – Define 4-5 non-negotiable criteria upfront. Be willing to wait for roles that truly meet your standards rather than taking "the job before the job." Interview Preparation – Always build a comprehensive thesis deck even if not requested. Use it to clarify your own thinking and demonstrate strategic capability. Hiring Excellence – Spend equal time selling the opportunity and evaluating candidates. Use diverse interview panels and back-channel extensively throughout the process. Cultural Leadership – Be consistent in messaging across all stakeholders (board, investors, employees). Authenticity enables trust during periods of change. Strategic Planning – Frame initiatives as a portfolio of bets with clear probability assessments. Balance growth, profitability, and customer satisfaction rather than optimizing for one. Leadership Hiring Process: The CEO interviews top 2-3 levels even without hiring authority Diverse interviewer panels with "bar raisers" Business problem-solving presentations in the final rounds Multiple leadership team interactions before the final decision Life Lessons: Patience in Career Progression – Sometimes the right opportunity requires waiting. Sukhinder was frustrated during 18 months of searching but found the perfect fit. Preparation Separates Candidates – The depth of strategic thinking demonstrated in final presentations often determines CEO selections. Culture Survives Through Consistency – Not avoiding change, but maintaining consistent values and communication approach through inevitable changes. Leadership Requires Tough Decisions – Laying off 900 people six weeks into the role, but doing it transparently and based on clear data/analysis. Value Creation Through Alignment – Finding roles where your strengths are valued and values align creates exponentially better outcomes than pure skill matching. Systems Thinking Builds Trust – Sharing appropriate "behind the scenes" context helps teams understand difficult decisions and builds long-term credibility. Early Career Focus – "Do great work for great people." Find talented leaders to apprentice under and work exceptionally hard to maximize learning. Authenticity Enables Performance – Being genuine about challenges and changes builds stronger relationships than trying to maintain artificial stability. Strategic Communication – Frame personal asks in terms of organizational benefits. Make it about solving their problems, not your desires. The Xero Transformation: Financial Performance: $2.1B revenue, 21% YoY growth while maintaining profitability Cultural Approach: "High purpose, high performance, high people" - no choosing between them Strategic Moves: Pricing/packaging optimization, sales motion transformation, customer experience reimagining (new dashboard with 3000+ customer inputs) Leadership Philosophy: Provide a "systems view" to employees, share investor-level insights appropriately, and maintain authenticity during difficult decisions

Demand for computing power is fueling a massive surge in investment in data centers worldwide. McKinsey estimates spending will hit $6.7 trillion by 2030, with more than $1 trillion expected in the U.S. alone over the next five years. As this boom accelerates, public scrutiny is intensifying. Communities across the country are raising questions about environmental impacts, energy demands, and the broader social and economic consequences of this rapid buildout. To learn more about these debates—and the efforts to shape the industry's future—Justin Hendrix spoke with two activists: one working at the national level, and another organizing locally in their own community. Vivek Bharathan is a member of the No Desert Data Center Coalition in Tucson, Arizona.Steven Renderos is executive director of MediaJustice, an advocacy organization that just released a report titled The People Say No: Resisting Data Centers in the South.

Send us a textWant to land a consulting role in Canada? This episode walks you through everything you need to know about breaking into consulting in 2025.We cover:The current Canadian consulting market and how it differs from the U.S. and U.K.3 recruiting power moves you can apply immediatelyKey target schools, top firms, and the hiring timeline2025 salary preview across McKinsey, Bain, BCG, and moreFor the complete playbook, download Management Consulted's 2025 Canada Recruitment Roadmap – free. It's packed with firm-by-firm insights, deadlines, and strategies to help you land an offer in Toronto, Montreal, Vancouver, or Calgary.Additional Resources:Review 2025 Canada consulting application deadlinesJoin Black Belt, an expert prep program that's helped hundreds land offers in CanadaPartner Links:Stax is hiring! See open roles and requirementsListen to the Market Outsiders podcast, the new daily show with the Management Consulted teamConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.

Lesley Logan sits down with Jon Ostenson, author of Non-Food Franchising and CEO of FranBridge Consulting, to explore why franchising—especially beyond the food industry—is one of the most underutilized yet powerful paths to entrepreneurship. Jon shares how franchising gives you proven systems, built-in marketing, and a peer network, while also revealing what green flags (and red flags) to look for when evaluating opportunities. You'll walk away seeing franchising in a whole new light—with clarity and confidence.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Why franchising can be a faster, safer path to business ownership.The surprising industries thriving in non-food franchising.How semi-passive franchise models allow people to day jobs while building a business.The real numbers behind startup costs, royalties, and profit potential.Green flags and red flags to watch when evaluating franchise opportunities.Episode References/Links:FranBridge Consulting - https://franbridgeconsulting.com/Jon Ostenson on LinkedIn - https://www.linkedin.com/in/jonostenson/Jon Ostenson on Facebook - https://www.facebook.com/JonOstenson1/Jon Ostenson on Twitter - https://twitter.com/Jon_OstensonJon Ostenson on YouTube - https://www.youtube.com/@JonOstensonFBCBook: Non-Food Franchising by Jon Ostenson - https://a.co/d/29XayrQGuest Bio:Jon Ostenson is the Founder and CEO of FranBridge Consulting, which ranked 584th on the Inc. 5000 list as one of the fastest-growing companies in America. A former corporate executive and past President of ShelfGenie, Jon has sat on all sides of the franchising table—as franchisor, multi-brand franchisee, and now trusted advisor. Widely recognized as a leading voice in non-food franchising, he has helped thousands of entrepreneurs and investors explore opportunities across industries such as home services, wellness, senior care, and pet care. Jon is also the bestselling author of Non-Food Franchising, a practical guide for building wealth and business ownership without starting from scratch. Through FranBridge, he connects clients with over 600 vetted franchise brands and provides strategic, hands-on support at no cost to the client—helping them step confidently into semi-passive investments or full-time business ownership. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Jon Ostenson 0:00  Lesley, franchising is not right for everyone. I think there's some people that, to your point, are too entrepreneurial that want to put their thumbprints all over a business. And you know, it may not be a good fit for them. However, for the vast majority, it's my humble belief that franchising represents a better path to business ownership.Lesley Logan 0:15  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:53  All right, Be It babe. I have a topic we have never touched. I'm so jazzed about this, I actually found it really, really fascinating. And this year is like my year of being curious and understanding more and more about businesses as our business continues to grow. And so when I met Jon Ostenson, I have so much more knowledge, so much more understanding, so much more excitement and inspiration. And I really wanted to bring this to you, because I know how many of you are like, wanting to make other income, wanting to make more income, one of the questions I get all the time is like, how do I make passive income? How do I have another income stream? I know that managing your money in stocks can be overwhelming, and so I wanted to bring a whole topic to you that I think could be really, really fascinating. So Jon Ostenson is the author of Non-Food Franchising. His company is FranBridge Consulting and so we're gonna talk about franchises. And if you're like, oh, this could be so boring, I promise you, it's anything but boring. It's quite fascinating. Even if you never go into this, you'll actually like, look at franchises and different businesses in a whole different light. And I found it to be really eye opening. And I feel like a lot of my friends should be doing this, and I don't know, maybe, maybe I'll create a portfolio and do this too, but I now have so much more understanding, and I'm really excited for you to have that, because to be it till you see it in anything, the first thing we need is have answers and understanding and also some curiosity in a topic we might not have known anything about. So if you've been wanting to start a business, maybe instead of starting something new, you actually want to franchise and so here is Jon Ostenson. Lesley Logan 0:53  All right, Be It babe, I'm really excited. I've read the book by our guest today, and this is a really interesting topic we have never talked about, and I've always been slightly interested in, and now I'm even more intrigued. So Jon Ostenson is our guest today. Can you tell everyone who you are and what you rock at that's so unique, so niche and so wonderfully that we need to talk about it? Jon Ostenson 2:40  Yeah, absolutely, no. Jon Ostenson, here in Atlanta, Georgia, I've got three young kids I chase around on a daily basis, but you know, I spend most of my time helping my clients find the right businesses for them. And so, you know, we work with over 600 different franchise brands, and what I call Non-Food Franchising. So it's all these industries outside of fast food that incorporate franchising. And yeah, it's entirely free to work with us, and I get to help our clients navigate, what are the top opportunities given their background, their interest, what they're looking to do? What are those top available opportunities in their market that can be a fit for them?Lesley Logan 3:11  I so I really, this is, like, really interesting, because first of all, of course, growing up, I only knew like, food franchisers, and I'm just not into cleaning a kitchen. So, like, that was, you know, different. And then also, like, in my industry, there are now, like, franchises in in the Pilates world, but there's always been franchises in the fitness world. And I guess, like, I guess where we could start is, like, wait, why would someone do a franchise versus, like, start their own non-food business, you know, like, what, what would be like, the things that they're thinking about? Because one of the reasons I want to have you on is, we have had a lot of coaches who are entrepreneurial. And I also think, like, not everyone is an entrepreneur, but also I don't want to, like, tell people that, like, I think they need to figure that out for themselves. So why would someone franchise versus start something themselves?Jon Ostenson 3:59  Yeah, great question. And you know, franchising is not right for everyone. I think there's some people that, to your point, are too entrepreneurial, that want to put their thumbprints all over a business, and you know, it may not be a good fit for them. However, for the vast majority, it's my humble belief that franchising represents a better path to business ownership. You know, you've got a lot of things already in place. You've got a proven business model that's been successful in other markets. You've got a coach on the sidelines in that franchisor that's supporting you and their team. You've got other franchisees that are living the same thing day in, day out, in their markets. You're constantly exchanging best practices. You're in business for yourself, but not by yourself. And, you know, being able to step into a business where on day one, the marketing is pretty close to optimized because they know how to run, you know, and the franchisor is doing a lot of that for you. You've got efficiencies and supply chain, and there's just a lot of opportunity that franchising opens up. And what I tell our clients is, hey, you may double down and triple down on franchises and build a whole empire of franchises. A lot of our clients do, or you may decide, hey, after franchising, let's go start my own business. I guarantee you that next business is going to be better for having had that franchise experience and understanding, how do you stand up a business, what are the best practices in the processes that go around it? Lesley Logan 5:09  Yeah, I mean, like, I think that's really cool, because I remember, you know, when I wanted to, first of all, when I became a Pilates instructor, I never thought I'd own a studio, because I worked at a I rented from a studio, and I saw how much stress she was under, and then I worked for a company, high end fitness business, and I got to run a studio for them. And I was like, oh, this is so nice, just to have everyone tell me the budgets, and tell me how much people are getting paid and and do all the do all the math, and then I can just do the thing that I really love. And so in a way, that's kind of like what you're saying, like a franchise is a proven like, it's a business that's already been in existence. It's proven, like, who they're for, what they do, how they market. And so you get to kind of hit the ground already running, in some ways, am I right?Jon Ostenson 5:53  Yeah, you start on third base instead of first. You're not having to test everything now, in exchange, you're paying a royalty back to the franchise or right? And franchising is just like everything. Not every company is created the same. Every industry has got good players. You've got ones that aren't as strong. That's where we come in to help our clients really identify the companies that are providing the most value, that can get them to where they want to be.Lesley Logan 6:13  Yeah. So I guess, then I guess maybe I should have started with, what is a franchise. Maybe I should have started there. And then also, if you can talk about, like, do, do companies that are franchises, they have already been in business before they're selling off businesses, or they they start out that way, like, do you get it on the ground level? Jon Ostenson 6:34  Yeah, well, hopefully they've already proven out the model, at least in one location, if not in multiple locations, you know. And they're well capitalized, they've got a team to support franchisees, but no franchising at its roots, you know, it's really three things. That's, it's a shared brand, we all know that. But then it's, you know, that there's a system, and there's guidance, and there's value being provided from a home office to that franchisee, to that location. The franchisees give me some sort of payment back in the form of a royalty, typically, to that franchisor. So it's really those three things. So there are companies out there that are probably operating as franchises that may not have franchise, but technically, that's what a franchise is. And again, when I say the F word franchise, people think fast food. I mean, that's what comes to mind. But there's so many different industries out there outside of food, and I've got nothing against the food guys. We need them. We support them. But again, there are easier ways to make money that may require less employees, less operating hours, that may carry higher margins because you don't have the food waste, they may be less susceptible to consumer whims. I always say that frozen yogurt was big until it wasn't. Most of our clients are liking opportunities that aren't trendy. They're not going out of style, and they'll always be mainstream.Lesley Logan 7:46  Yeah. Can we talk about like, what are like some of the, what are some of the non-food franchise like, either if you want to name names, or if you want to name like areas of business? Because maybe it would help people to hear like, there, there's actually franchises in an industry they already have experience in. Jon Ostenson 8:01  Yeah, you know. And I'd say 90% of our clients get into something in an industry they don't have experience in. And that's the beauty of franchising, is it allows for those pivots, but you take the transferable skill set. So yeah, examples there, we're seeing a lot of interest, I'd say in the general theme, it's businesses that will do well regardless of the economy, regardless of tariffs, regardless of, you know, other exterior factors. And so it's things that people will always spend money on. So home and property services are a huge area. Health and wellness. McKinsey just came out with a study saying it's now a $480 billion a year industry in the US, growing at 10% so health, you know, wellness, is now mainstream, which I know you would agree with it's categories like kids, pets, seniors again, things that people will always spend money on regardless. And you know, within these there's so many different niches. I mean, I can just, you know, I'm thinking of in-home senior care. We have a lot of clients doing that, but then I've had clients that have been placed there that came back said hey Jon, what's a tangential opportunity that can tag onto this, and I introduced them to one that provides wheelchair ramps and stair lifts and retrofitting within a home, allowing people to age in place. Youth soccer, I've had so many clients do well in youth soccer, tutoring, kids-related, pets, everything from pet grooming to pet boarding to dog training, you know, but. Lesley Logan 9:19  That's crazy, because I would never have thought those things. And also, like, I because we travel around the world. We were talking about that before we hit record, I find myself, like, like, in shock. Sometimes I see a business and I'm like, like, how much did they need to get started? You know? Because, like, what I love about like, like, one of the things that kept me from starting my own studio is, like, just the barrier of entry. I didn't know how to read a lease, I didn't know what kind of insurance I needed to have outside of what the insurance I had as a renter. I didn't know that. And then I had to, like, buy all the equipment, and then it's like, oh, like, literally, my clients came the first like, where's the trash can? I was like, oh, yeah, we need a trash can. Like, you know, you know, right? Like, I was like, I was like, flying by the seat of my pants. But like, what you're saying is, like, I, if I was like, I need a change in my life, or I actually just want to have something that's working alongside what I'm already doing, I can go into another industry, and then they already have the blueprint. So, like, I already know how much it's going to cost me to go all in. I know how much it's going to cost me to run it, and I also have an idea, in theory, at least as I learned this from your book of, like, what I could make off of this investment, which is a little different than stock market, like you think. I mean, we all hope it's going up right now, we're riding a different wave. But, like, but like, you know, so am I right when I say, like, there's like, a nice blueprint there that kind of allows you to know more about what you don't know? Jon Ostenson 10:43  Absolutely. No, you go in and you know, nothing's ever a sure thing, right? I never want to pretend like it is. Business ownership is hard. It takes work. If it was easy, everybody would be a business owner. But franchising does make it a lot easier and a lot more predictable, right? I mean, that's why banks love providing SBA loans to franchises over startups, right? It's just more predictable, and the success rates are obviously a lot higher all the data shows, you know, but I'd say, going in, you know, there's a whole exploration process, and that's where we take our clients through, hold their hand as they're having these conversations with their franchises. You know, learning a lot, asking good questions. They, they get a chance to talk to other franchisees in that system before they ever buy. You know, they get kind of the inside knowledge. They get a franchise disclosure document, which is the history of the franchise and all the information. And to your point, the financials on the all in investment. And you know, there's going to be some variability in there, but it outlines that, and then talks about the historical financial results, what you could expect to make if you execute according to plan. And so you know, you can make disproportionate returns on your investment. Again, because you're, you're putting effort in, right? If it was just thrown in an index fund, you know, you're not going to be able to make, you're going to be capped at what you can make. However, with this, you also get the tax benefit. So it's really a, I call it the trifecta. You're, you're building towards cash returns. You're obviously building an asset that's going to have exit value down the road, and in all likelihood, you'll sell to another franchisee in the system. That's very common. And then third, you get the tax benefits of business ownership. And if you have a W2 job or spouse with a W2 I mean, this could be a great offset. I mean, there's so many levers that the government set up the tax playbook to incentivize business ownership.Lesley Logan 12:19  Yeah, well, one of the reasons why we love being a business owner, I definitely enjoy those. I want to, like, just kind of tap into something, because you talked about, like, being a W2. So realistically, how many people do you know, like, have a job and then have a franchise that's successful? Like, are they overworking? Are they 120-hour work week kind of person? Or, like, is that a normal thing that people can do?Jon Ostenson 12:43  Roughly half of our clients start out with a manager in place. It's what franchising would call semi passive or semi absentee or executive model. I always want to say hey, stop. You know, let's not sugarcoat this. It takes work to stand up a business. You know. I don't want to ever pretend like it doesn't so, you know, it is very doable within a franchise system, because you've got a franchisor and their team supporting that manager that you put in place on a day to day basis, they can answer a lot of the questions and kind of hold their hand. So it takes some of the burden off of you. So much of it your ramp up time and success comes down to who you put in that place. You can have a great vehicle, you still have to have a great driver, so someone that has fire in the belly that you incentivize. You know that's a hard worker. They can make your life very easy, but if it's not the right person, you can find yourself with some headaches and leaning in. So I'd say that is the biggest variable that I see. But I've got so many success stories of clients that have gone that path. I should always want to make sure that they go in eyes wide open, that in the early going especially, it will take work.Lesley Logan 13:43  Yeah, yeah. I mean, like, I think that's really important. Okay, let's just take, take a step back, Jon, how did you get into doing this? Like, did you, did you always know, like, you would be in franchises? Like, did you fall into franchises? Like, tell us the journey that got you here. Jon Ostenson 13:56  Yeah. You know, like so many of your listeners, I spent many years in the corporate world, and you went to grad school and did all the things you're supposed to do as a W2 and had a great run. But, you know, had that desire, like so many, to be a business owner and to do something more entrepreneurial, and didn't know what it what it looked like. And I really fell into franchising. So about eight years ago, I left the corporate world, assumed the reins of a business called Shelf Genie, which is a large franchise system. I served as their president, supporting our home office and all of our franchisees, and I really fell in love with the franchise model through that experience. And I just saw how so many different backgrounds got involved in a shared system because of the support that we were providing. So long story short, I partnered with the founder of that company. We spun off. We've invested in franchises ourselves. I've continued to invest in franchises on my on my own outside of that, so I've been a franchisor. I am a multi brand franchisee as well, and started the consulting practice about little over six years ago, and now I give it most of my full time focus, and just love helping others connect the dots, because I just hear the same conversations every day. So many people, oftentimes midlife, they're saying gosh, you know, I've looked around. And they all know some business owners, and they see them out playing golf or, you know, going to their kids activities. And they say, there's a little bit of FOMO, right? And, but they say, I don't have that genius idea. I'm a little risk averse. I don't know where to start. That's where I come in and say hey, look at all these other people that have done done this through franchising with similar backgrounds, and here's why it worked for them. So absolutely love helping them. I personally, on the franchisee front, this just shows a little bit of the variety out there. I kind of like home and property services personally. So I've got one business that works on parking lots. It provides asphalt paving and line striping, you know, non sexy need based industry, right? I've got another one, is almost like an equipment rental business. It provides temporary walls like containment walls around renovation projects and construction sites. It's a great B2B business. I've got one that this is kind of more in the health and wellness genre. It's uses 3D printing to provide custom inserts and insoles for shoes, right? It talked about a niche, right? But we cater a little bit to the older population. So I've got it down in Delray, Florida, which is a great market. I've got another one where I'm on the franchisor side, I'm invested that provides custom pull out shelving for your kitchens and pantries and stay at home moms are great for that business. They're great designers. They can work when they want to and go in and be very conversational, and it's just cool that, you know, we're creating a lot of jobs out there and helping a lot of communities.Lesley Logan 16:28  Okay, that is so all of those things, I would not have thought that, like, those are franchises. I guess I just thought, like, some guy in Las Vegas, like, start a business, like, putting fences, you know, and then it's like, but then I do see like, oh, it's a company. And then you're like, how, like, how, who got into, like, having a business in every city that has, like, fences. But now that I'm like, you know, now that the wall been pulled over my eyes, I can under, away from my eyes, I can see like, oh, these are companies that got started, and then they had success, and then they basically created a blueprint that they could sell to other people, and then that's how they spread their wings, because they've got good systems in place. And then people like you, or people like listening are like, Oh, I could do that. I actually, like, I have the funds for that. I like that area, or, you know, I can have the time for that. I just wouldn't have thought that those are those. There's things out there. And I was reading your book, one of the things that we all have to realize is, like, there's a massive population of people who are getting older, and there is not enough like services for them, and so like to be able to get into a franchise that is like servicing those people that they for a necessity they need. It's kind of nice, I guess. I have a question, how much of what you have to do as a franchisee, as far as the marketing goes, like, are you curating the marketing? Does the franchise or that's the parent company, right, like the owner, do they come up with a marketing strategy and you just, like, put it out there. Like, I guess I'm wondering, like, how much of it do you be creative? Because I have a lot of people like, I want to do this, but I hate social media, or I hate writing a newsletter, or I hate doing the the money and the taxes, like, how much does the actual franchisor do for you? Jon Ostenson 18:06  Yeah, it certainly varies, but I'd say in most cases, the franchisor leans in pretty heavy on the marketing side, and that's one of the value adds they're bringing. So they're creating collateral and brand standards and customizing things for you for your location. But you know, typically they have an in house marketing team. They may partner with an outside digital marketing firm that's running all your Google ads and social media ads and such. Oftentimes, they encourage you to get involved on the organic side of social media. So it's, hey, I've got a home show coming up. Hey, look at this great job. We just got a five star review. But again, if you need help with that, most of them are able to lean in pretty heavy, because I do have a lot of clients like you said that they hey, I don't want anything to do with marketing or lead generation. And I, you know, in some cases you have franchises that have national accounts. I mean, that's a great lead generator. In some cases, they have an in house call center that's actually sometimes making outbound calls, or, at a minimum, taking inbound calls, setting appointments for you. So, you know, as you go through the expiration process, you want to say, what, what value is that franchisor providing for the royalty that I'm giving them? And, you know, make sure that there's tangible things that they're doing for you, oftentimes on the marketing side as an example.Lesley Logan 19:11  Yeah, okay, you talked about royalties, I guess, for the person who doesn't understand what that means. What is that? And then what are we what can someone expect on like, maybe not like the best end, but like an average, an average earnings.Jon Ostenson 19:26  Yeah, so I'd say six to 8% royalty typically is common in revenue, and when you look at financial projections of a franchise system, they're always going to net out for that royalty, right? I mean, that's part of the business model. But again, those are oftentimes expenses that you would be paying on your own elsewhere. From an earnings standpoint, well, first off, from an investment standpoint, I mean, we have some clients who are getting into big seven figure deals, but most people like when you look at service-based businesses and you're all in investment, your franchise fee, startup costs, several months of working capital, oftentimes you're in the 150,000 to 300,000 range, all in. And some of our clients are using cash, most like the idea of using an SBA loan, where maybe they put in 50,000 cash and then they use an SBA loan for the balance. Some are using an old 401-K from a previous employer, and rolling that over, which is very doable through what's called the ROBS program. So we help them with all of that. But from an earnings standpoint, it definitely varies. You always want people to take a conservative approach. There are businesses that will start cash flowing as early as three months in. Oftentimes, what you see is maybe six months, six to 12 months, somewhere in that range. Again, we always want to be conservative, but no you can make disproportionate returns. So let's say your all in investment was 200,000 from their businesses out there, where you can conceivably do a million dollars for first year. I mean, there are a good number of those. And oftentimes you're kicking off 15 to 20% to the bottom line. So call it 150 to the bottom line. And you may not get that in year one, but that may be your run rate at the end of year one. So 150 on an investment of 200,000 that's 75%, and then you're doing, you're doing that every year, and you're going to sell that business down the road. So again, but you're putting effort in, right? Lesley Logan 21:01  Right, well, well, and it's like, like, I'm just, like, just forever. I, when I opened up my studio, which was a small studio, I, no, my bank did not give me a loan. I've been in business for so many years, like, look, I make, I make over six figures, and I just want, like, a $40,000 loan. And they like, laughed in my face, so I used a credit card. But it was, the investment was like, $40,000 in equipment, all I had to do, and then obviously my rent and everything. And of course, yes, I, because it was on a credit card, I paid that shit off. But, but like you do only have to, ideally, only buy that equipment one time, right? So there's that. But to to your point, like the money that or time I had to spend on marketing my business, on coming up with the marketing, on testing it out, on doing all that stuff, on also collaborating, also doing the organic, also all that stuff, it starts to go sometimes you're like, it would be nice if someone could take this off. And even if you're like, oh, let's all just hire an agency. Y'all, I have talked to marketing agencies. They are not just 6% like some like, you know, when you think about, like, the marketing agency and the account and the organization and the hiring practices and the onboarding, all that stuff costs money, and so sometimes it's kind of like, it's almost like it's 50% it's 50 one way, 50% one way, half it does another. It's kind of like, if you really want to make your own thing and be your own thing, then go do your own thing, and you'll have all the same expenses. But I can't believe, and I don't know, I can't believe it that an SBA loan would be easier to get if you're in a franchise. But it makes sense, because there's a proven track record from all the other businesses, and the SBA is like, oh, this is like, very risk free. It took us a pandemic to get an SBA loan because they were just giving them away. And then recently, a lovely bank helped us get an SBA loan. But, like, it's not easy when you work for yourself and a non proven kind of a thing to get loans. So it sounds really cool that that would be an option for people. Jon Ostenson 22:51  Yeah, and probably two thirds of our clients use them. We really don't have issues getting them. As long as you have semi decent credit, then you know, they have that confidence in the franchise.Lesley Logan 23:00  That's so cool. That is really cool. Okay, so I guess you know there's, there's probably people going, oh my gosh. Like, I don't know. Like, I'm not confident as a business owner. Do you have to have, like, would you suggest, like, you have to have some sort of management experience, or do you have people who, like, do the franchisers like, support you in leading a team and how to lead the business that you're doing. Or, like, are you having to figure that yourself? Jon Ostenson 23:26  Yeah, there are some franchises where you really don't have to have a team. You know, you can be kind of a solopreneur in a way, or maybe have an assistant. Most of them do involve people. And people always ask me, what, what does it take to be successful in franchising? And really, it's two things. It's one, you're good with people. You don't have to be great, but you have to be someone that people want to work with, work for work. So that's just Business 101, and then secondly, your willingness to follow a system, where I see people get in trouble in franchising is that they come in and they think they're the smartest guy in the room, and they don't have the humility to actually learn from others and to follow a system, even if they have questions. When I was at Shelf Genie, our best franchisees were the ones that followed the system the closest. That sounds so cliche, but it's true. Lesley Logan 24:04  I mean, just being in business myself for 15 years, like, how, like, there are some days I'm like, I just wish there was a fucking blueprint that I could just wake up, follow, like, there's days and I'm like, so I can't imagine, like, not only take advantage of that, but I guess, like, maybe that would be the person who wouldn't be right for franchising, and maybe they shouldn't have gotten into it in the first place.Jon Ostenson 24:29  Yeah, no, I've seen clients do very well within a franchise system, and then, you know, I had a client that didn't do well in it, and the feedback from the franchisor was said, what's going on? Why is it working for them and not for them. You said, we've coached them, we've done everything we can, but they're not willing to follow the system. (inaudible) But certainly, if you have any business experience that you know, those transferable skill sets definitely help and maybe give you a leg up. But I've got plenty of clients, you know, doctors or a big client, mainly clientele of ours, most of them don't have business experience. They may be really, they're like, smart and smarter than their little niche but they don't have that business experience. They love the idea of, they know how to learn, and they're willing to learn, and they're willing to follow the playbook the textbook. Instead, they come in and they say, Hey, we want to flex that intellectual muscle. And most of them are keeping the day job. You know, they've invested too much to walk away from that. But they put a manager in place, and they go out and run a restoration business, or a mobile pet grooming business, something that allows them to flex that intellectual curiosity a little bit.Lesley Logan 25:29  That is so cool. I just think it's so cool, like I was, I never thought about, I'll be really nice, I actually never thought about owning a franchise. I have been wondering and been very curious of like, what if I wanted to open up something that I made into a franchise like that has been on my mind a lot lately, but the more I read your book, the more I'm like, what a cool investment strategy. Like, you know, just to diversify how you're investing for retirement and wealth, and, like, generational wealth. I don't have any kids, but like, it would be cool to have have have another way of having an income stream or or a way of growing wealth without having to, not that it's not work, but also just not rely solely on, like, what my wealth manager is doing with my stocks.Jon Ostenson 26:13  Oh, because so many of our clients do have kids or family members that they plan on bringing in on the business over time and kind of setting an example for them to learn from as well, and of taking a risk, if you will, a calculated risk. But now from an investment standpoint, I'm an all of the above investor. I invest in real estate and energy and the public markets and private credit. I encourage people to do all that. I just think the business ownership can have a unique place in that portfolio, and there's a whole lot of tax benefits and other synergies to come from that. So I'm not against any of those other investments. I just think it's an all of the above approach. And a lot of our clients invest in real estate too, some more actively than others, but there's a lot of synergy between those two, I think, from a mindset standpoint, from a tax advantage standpoint, and then directly from an industry standpoint, a lot of these businesses support real estate.Lesley Logan 27:00  What are some, like, green flags about a franchise, or some red flags, like, what are some things that we would like? You'd be like, oh, this looks really this looks really good. I think a client would do really well with this. And then what are some like, ooh, maybe, maybe watch this one, or don't, don't sign up for that.Jon Ostenson 27:16  You know, certain the brand is more important in certain industries. I mean, certainly, food, hotels, things like that. You know, but in a lot of industries, I think about insulation, that's a $50 billion a year industry, no one can name an installation company, right? And so that's less important. But still, some of these industries, you know, if it's a household name brand, then it's probably sold out in all the good areas of your market, right? And so oftentimes, we find ourselves working with more emerging franchises. You know, they may have five locations, 25 locations, 50 locations. Yes, they haven't been around forever, but they're growing fast. And really, the what I look for there, it's the competitive advantages, it's the financial models got to be very robust, because you have a smaller sample size to look at. You've, you know, the early franchisees have to be saying positive things about their experience. But then a lot of emphasis I put on those companies is the leadership team. I want to see a good blend of industry experience, but also franchise experience represented on that team that's essentially going to be your business partner. So I would say that the people involved on the other end, I can't underestimate that enough. That's something I emphasize with our clients. Let's vet them. Those are the ones that you want to have a good relationship with that are going to be supporting you day in, day out. You know. I would also say, you know, make sure that, if it's an early stage franchise, make sure it's well capitalized. You know, they've got plenty of assets in the bank. I have seen companies, at times, rush into franchising thinking it was their gold mine and they needed to have a pot of gold going in, because it's expensive to franchise, but no, private equity loves franchising, you know, they they invest strategically at the franchisor level very oftentimes, just they love the model and kind of these industries that they play in. There's a lot of smart money getting involved. But I always encourage people, you know, and that's why we set up our exploration process the way we did. And, you know, I'm essentially a real estate broker buffer franchises, and so I help our clients understand what's going on behind the scenes, how to think about this, the questions to ask, provide them with a lot of resources, and then we simply get a referral fee from the franchise brand on the back end when a placement happens, like a real estate model, you've got the seller, and none of that's passed on (inaudible).Lesley Logan 29:17  So that's why you're free. Because, like, I couldn't believe it. I was reading the book, and I was like, because to me, you know, one of the one of the big hurdles for a lot of people is like hiring a coach to help them make the best decisions. You have to have the money for that and hope that it works, but to work with you, you know, it's just free for for the person wanting to work with you. So like, you get paid because the franchise company pays you like a real estate so, got it. Jon Ostenson 29:40  For them, it's a sales and marketing expense. None of that's passed on to our clients at all. So you know, whether they go directly to a brand or go through us, they're paying the same franchise fee. So it's a nice, it's really a great model, and, yeah, we're able to help a lot of people through it. Lesley Logan 29:58  That is so cool. Yeah. I mean, so you did this six years ago. Okay, so you started right before everything shut down. Like, can we just go back? Was it, what was the be it till you see it, or what would, like, the things you had to do? Because, like, my goodness, during that time, a lot of franchises could be open. A lot of franchises had, like, limitations. Did you worry that, like, this was going to all, like, be affected negatively. Like, did you see the light at the end of the tunnel? Tell me about it. Jon Ostenson 30:25  Yeah, you know, just like everything, we're all questioning what's going on there for a few weeks, but then as soon as the dust settled, I mean, the franchise deals started happening again, and people started jumping back in. They said, I want something that I can be in control of, and I really don't want to go back to the office. I really, you know, a lot of people took time to think about what they wanted to be until they saw, you know, and they said, you know, that's the time a lot of introspection, which led to a lot of people saying, maybe now's the time. If I don't jump now, when am I ever going to do it? So, you know, there's a lag effect. Some of those late adopters I'm still having calls with now. They're like, I've been thinking about this for years, and most of them are realizing there's never a perfect time to jump into business ownership. But, you know, good number of them realize, hey, now's as good of a time as ever, as ever. And yeah, for me, you know, I love what I do. I've had teams in the past of, you know, 50 employees, and you know, I can do that, but that's not what I love doing. What I love doing is working with clients. I love strategy. I love seeing business models being out there at the tip of the spear, and so I've really structured my business now. I had that vision early on that, hey, I'm going to play to my strengths and how I want to spend my time, and that's what I've built. So yeah, love our model and how I get to help people and engage with clients all day.Lesley Logan 31:35  Yeah, so in that because, like, we talked to a lot of people get really passionate. And I think what, especially when I work with studio owners, like, sometimes their passion becomes like a prison because they like, stop taking care of themselves to like, do their passion like, how do you prioritize yourself so that you can have the mindset and the wherewithal to help the people that you like to help?Jon Ostenson 31:54  Yeah, I'm probably one of the more intentional people that you'll meet in that regard. You know, I think through things in the area of five domains, you know, faith, family and relationships, but then also finances, fitness and franchising. So my 5F framework, if you will, you know, but I'm constantly evaluating and balancing, you know, how my day is spent in each of those so, you know, work out on the fitness side. You know, the trainer a couple times a week, and got my infrared sauna and cold plunge and red light and all that here in the office. And, you know, coach my kids teams, you know, teach their Sunday school. You know, try to balance everything and very blessed, very thankful for what I get to do, and that allows me to do the other things I want to do. And I will say I'm the hardest boss I've ever had. You know, business ownership isn't easy. I work myself hard, but there's so much flexibility, and I'm just thankful. I pinch myself every day having had a W2 job for many years, I could, can never imagine doing that again.Lesley Logan 32:48  Yeah, I understand that. Okay, this is a really, like personal story we had. Our health insurance company is contracted with another company. Maybe it's a franchise that, like, comes to your house to, like, do, like, your physical, which is, like, just the meetup, just the heart, the lungs, just the blood pressure, and then, like, talk to you about, like, what doctors you want to see this year. And the whole time I was like, this feels like a scam. Are you casing the joint? Like, what are? What are? I'm like, I feel like this, this is too good to be true. And then they left and my husband are just like, let's just pretend it's not a scam. How lucky are we that we could set aside the time in the middle of a workday at our home to, like, take care of our health, and then, like, go back to doing the things we love everyday. Working for yourself is, like, the hardest thing, even if you work for yourself, for your own franchise, like they're running a business is, you know, there's only so many days where there's not an obstacle. You're like, what the fuck just happened there? But when you are realizing it's all part of the plan that you set out, like when you actually got what you wanted, it is worth pinching yourself. So I love that. Thank you for sharing that. And I also we second y'all red lights, cold plunges like, work out, move your body. It makes running your business, whatever that is, so much easier.Jon Ostenson 34:07  Absolutely, absolutely, no, fully agree. Lesley Logan 34:09  What are you most excited about right now? And like, it can be like in the franchise world, or it can be in like, in your business. Like, what are you most excited about right now? Jon Ostenson 34:16  Yeah, you know, I I practice what I preach, and I love just trying new things and then bringing them to my clients. So for me, I've got my consulting practice, and then I've got all these franchises and other investments in a holding company, and I'm just, this is the nerd side of me. I'm just realizing all these different tax plays and alternative investments and how they can work together, and I'm bringing in the best of the best advisors, and, you know, really trying to level up. That was my theme last year, was level up. I'm like, am I with the best bank out there? Am I with the best concierge doctor? Am I with the best financial advisor? I identified 25 different areas, and this took time by one by one, leveled up in each of those. And said, if I'm not working with best in class, why not? And so I'm just thinking through that lens, and I think it's helping our clients to just kind of say, you know, let's get off the sidelines. Let's just forget the status quo. Like, how do we level up and get better? And you know, whether it be personally or those that we work with in every area.Lesley Logan 35:11  That's so cool. Thank you for sharing that. Because I, I think it's really easy to just keep doing the same thing, and you're like, well, this works and this works. And like, going back to that the bank that gave us SBA loan, I told my husband, I was like, well, why aren't we working with that bank? Like, why is that is not our bank? Because our bank certainly didn't help us. So why are we not with that bank? And it was like, one tiny thing, and I'm like, can we figure out a way around that one time? This seems so stupid. I want to work with a bank that's going to give me money whenever I want it. That's why, why I have a bank. It's not like they're getting interest. I'm not making any money off them. So I so I find, like, it's, it's effort to go through and figure out what that is. And then there's that change, which most people don't like, but then it's like, but then you have, like, the best of the best. So, you know, I think that's really cool.Jon Ostenson 36:01  Yeah, absolutely, you know, unfortunately, I've got the best wife, so I'm not up leveling there.Lesley Logan 36:06  That's good to know. That's good to know. Shout out to her. Okay, is there anything I didn't ask you, because this is a new topic for me, so I really want to make sure that, like, we covered all the bases that you think we needed to. Is there anything to ask you about franchising and getting into it that you want to share with us today. Jon Ostenson 36:22  Yeah, you know, I think we really hit a lot of the hot topics. You know, we're seeing more interest than we've ever seen. I think, for a variety of reasons, our biggest challenge is not lead flow, it's, it's, you know, just the opportunities. They move so fast in good markets. So I would encourage people, if anyone has an interest in exploring, there's no downside, there's no cost. I just hear testimonial after testimonial of franchising wasn't on my radar. I was looking at existing businesses. And actually, that's a good topic. A lot of our clients say hey, we've been looking for an existing business. Here's what I hear. We've been looking for four years, five years, six years. We've been under LOI, letter of intent for five companies, six companies, due diligence didn't shake out someone else outbid us. We uncovered this. And due diligence over and over again, and then they come around to franchising. They say, wait a minute, I can get into franchising without having to pay the premium of an existing business, without having to have the risk of change in ownership. I mean, you're going to lose some key employees. That just happens when you have a change in ownership. And there's so many people out there looking because you have all these talking heads on social media saying, hey, buy a business and then build it. It's like, what was the franchise system? Buy a proven model, but put your thumbprints on it from day one, and build the culture the way you want it. So I'd say that was one thing I wanted to add that just came to mind.Lesley Logan 37:36  I'm glad you brought that up, because we first, like, I work with a lot of business owners who are like, I want to sell my studio. They want to sell their business. And I'm always like, okay, well, what can we sell? Because if you are the main person, not much to sell, babe. So we have to, like, do all this work to make the business sellable. And, and I was like, and I really wish that someone had told you have to think about the exit in mind. Because you have to think about the exit in mind when you start anything everyone, but I do think that there's a lot of people in, oh, I'll just buy this one because I've seen how good it is. I like going there. And so we have this, like, almost like, attachment, but it's true, like, even if people like you, they might still leave, because people don't like change.Jon Ostenson 38:17  Yeah, and you paid a premium thinking nothing was going to change, right? So, you know, that's one of the things I love about franchising, too, is that exit in mind when you start in the beginning again, most franchises, you're not going to find many good franchise resales out there on the market, because any opportunity that's worth buying is going to be bought by another franchisee in that system, that internal M and A, as I call it, mergers and acquisitions, where franchisees buy each other's businesses, which allows for exits and allows others to expand. That's so, so common. I've got so many clients have done, I've personally done it just again, when you think about the end in mind.Lesley Logan 38:52  Yeah, okay, we're gonna take a brief break, and then we're gonna find out how people can work with you, do a call with you and see if this is what's in it for them. Lesley Logan 39:02  All right, Jon, how do people like, it's free, so they could just, like, chat with you and just see if, like, this is a good idea for them, right? Like, that's how they can work with you. How do they find you?Jon Ostenson 39:10  Yeah, come out to our website, franbridgeconsulting.com F-R-A-N bridge consulting dot com you know, share your email address. I'll send you a free digital copy of our book, Non-Food Franchising, which is a great primer to kind of get the juices flowing and help you connect the dots on franchising. And yeah, more than happy to jump on a call, just to indicate that interest when we reach out to you, and we'll jump on a 20-25, minute call, and I can give you some thoughts and get to know you a little bit better, and we can go from there. So again, entirely free to work with us. Certainly if you want to follow on LinkedIn, I put out content most days on LinkedIn. So that could be another place to find me. Lesley Logan 39:42  Oh, that's cool. LinkedIn a place that I keep saying I'm going to start printing thumbprint on. And I go in there and I'm like, I don't know what I'm doing. So maybe in a maybe in a future year. You guys, I did read the book. I'm telling you, it was an it's a great read, and it really helped. It will. I think if it's for you, you'll know by reading the book, and if it's not for you, you'll know by reading the book. And I think that that's really cool. And also I just really, one of the things I'm really intentional about is like we have so many listeners, and I really want people to have I think freedom to make decisions is one of the most important ways you can be it till you see it. And having an, a way of making an income that works for you is one of the best things I could give to you guys as listeners. So thank you so much for being here. Before I let you go, Jon, you've given us so much already, but we love to give our listeners some bold, executable, intrinsic and targeted steps people can take to be it till they see it. What do you have for us? Jon Ostenson 40:35  Yeah, you know, I would say, here's a quote, activity breeds activity, and it's the idea. I've just seen this play out in my career, in my life. Whenever I get off the couch, off the sidelines, I start moving towards Option A or Option B. That's when option C comes out of left field. And so I think good things happen when you're in motion. That idea of activity breeding other activity. Oftentimes you don't know what's coming, but you stay active, it comes.Lesley Logan 40:55  So good. It's so good. It kind of like, ladies, my Pilates lovers, it's like a body in motion stays in motion, like it's like that, but also like we had someone else say, like, I'm, everything is everything. And when you never know what, going out and talking to someone could turn into, my husband talks to everyone at every party, and I I'm so thankful for him, because I can talk to like, five people at a party, and then I'm like, okay, that's good. I'm good. Like, but he and, you know what, we've needed some of those people. He's like, oh, there's this guy I talked to at this place and, like, so, and you just never know what those connections are. So that's a great Be It Action Item. Thank you so much, Jon. Jon Ostenson, everyone. You can get his book, go to franbridgeconsulting.com. Perfect. Go there. We'll have the link in the show notes. And, you know, share this with a friend who needs to hear it. If you had a friend who's like, I need something different, I need to change. I need a new job, like this might be the exact thing they need. And then you get to be part of that. How cool is that? So thank you, Jon. And until next time everyone, Be It Till You See It. Lesley Logan 41:35  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 42:39  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 42:44  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 42:48  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 42:55  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 42:58  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Breaking through the barriers that hold you back isn't about changing who you are—it's about changing how you think.What's Really Holding You Back From Leadership Success?The biggest barrier to women's leadership advancement isn't external—it's the fixed mindset that keeps you playing small. Research shows that women hold just 25% of senior leadership positions and face a projected 48-year timeline to reach true parity in executive roles. But here's the game-changer: women leaders who embrace a growth mindset are reshaping their neural pathways and accelerating their path to the C-suite.This question haunts nearly every ambitious woman I meet: "What's really holding me back?" At first glance, it seems obvious—lack of sponsorship, limited opportunities, or not fitting the traditional leadership mold. While these external barriers are real, the most transformative shift happens when we look inward.The truth? Your mindset shapes your reality. The Elizabeth Effect: When Fixed Mindset Becomes Your Career Ceiling Let me share Elizabeth's story—a brilliant, results-driven leader who consistently went above and beyond. Despite her stellar performance, promotions kept slipping away. When she finally asked for feedback, the response was devastating: "You don't have enough executive presence."Sound familiar? Research reveals that executive presence is being redefined in 2025, moving beyond traditional markers like vocal projection to encompass emotional intelligence, adaptability, and authentic leadership.Elizabeth could have accepted this label and remained stuck. Instead, she chose growth. As her executive coach, I helped her identify the specific gaps between her current presence and the executive leadership she aspired to embody. Together, we worked on targeted mindset shifts and executive presence strategies—from reframing her inner dialogue to mastering the art of leading rooms even when she felt uncomfortable.The transformation wasn't just tactical; it was deeply psychological. Within a year of implementing these strategies, Elizabeth wasn't just promoted—she became known as the leader who elevated everyone around her.The turning point? One powerful belief: "I can grow." The Neuroscience Behind Your Leadership Transformation Here's the encouraging truth that every woman leader needs to understand: Your brain is built to adapt. Research from the NeuroLeadership Institute shows that 85% of people can shift from a fixed to growth mindset on a weekly basis when they focus on three key habits: valuing progress, experimenting, and learning from others.Every small choice literally rewires your mind for the future you want. This isn't positive thinking—it's applied neuroscience.Fixed vs. Growth Mindset: The Leadership DifferenceFixed Mindset Says:"This is just how I am""I'm never going to be good at this""I can't make mistakes"Growth Mindset Says:"I'm not there yet, but I can learn""Challenges are opportunities to grow""Mistakes are data for improvement"McKinsey's 2025 research on growth leadership reveals that high-performing companies are led by executives who demonstrate five critical mindsets: prioritizing growth, acting boldly, maintaining customer focus, attracting talent, and executing with rigor.The Ripple Effect: How Your Mindset Transforms EverythingWhen you shift your mindset, the impact cascades through every aspect of your leadership:On Yourself: Confidence Becomes Your Competitive EdgeYour mind shift shapes your confidence. Instead of playing small, you start seizing opportunities that align with your potential.On Your Team: Culture Becomes Your LegacyYou set the tone—is it safe to try and learn, or are people afraid to fail? Google's Project Aristotle confirmed that psychological safety, directly linked to growth mindset leadership, is the foundation of innovative teams.On Your Results: Growth Becomes Your GPSYou determine whether you seize opportunities or stay stuck in familiar territory.

UPGRADE TO SYSK PREMIUM! To unlock ad-free listening to over 1,000 episodes plus receive exclusive bonus content, go to ⁠⁠⁠ ⁠⁠⁠https://SYSKPremium.com  When you stay at a short-term rental property such as Airbnb, you often notice security cameras. After all, it is someone's home. But what about cameras inside the home? This episode begins with surprising data about just how common hidden surveillance is—and what every guest should know. Source: https://www.ipx1031.com/surveillance-rental-study/ For as long as humans have been around, we've had to do something with our hair. We've cut it, colored it, styled it—and hairstyles have come and gone through the centuries. But where do these trends really come from? Why do they say so much about who we are? And why are some styles (like the mullet, the pompadour, or “The Rachel”) so iconic? To answer these questions, I speak with Rachel Gibson, a hair historian who knows more about hair than anyone you'll ever meet. She's currently writing a book on the subject and shares fascinating content on her Instagram @thehairhistorian https://www.instagram.com/thehairhistorian/# People can be brilliant, but they can also be incredibly stupid—and sometimes in spectacular ways. Why do individuals, organizations, and even governments make such foolish choices? And what can we learn from it? My guest is Cezary Pietrasik, co-owner of Synerise (a global AI leader in predicting human behavior), former investment banker at JPMorgan, former consultant at McKinsey, and author of Homo Idioticus: Why We Are Stupid and What to Do About It (https://amzn.to/3Jqsa6D). He explains the psychology of stupidity and shares jaw-dropping examples you won't forget. When people are sad, they often ruminate—rehashing negative thoughts over and over. It feels hard to stop, but there is something simple that helps break the cycle. Listen as I reveal what science says about how to stop rumination. Source: https://www.theatlantic.com/health/archive/2015/06/how-walking-in-nature-prevents-depression/397172/ PLEASE SUPPORT OUR SPONSORS!!! INDEED: Get a $75 sponsored job credit to get your jobs more visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Indeed.com/SOMETHING⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now! QUINCE: Keep it classic and cool this fall with long lasting staples from Quince! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! HERS: Whether you want to lose weight, grow thicker, fuller hair, or find relief for anxiety, Hers has you covered. Visit ⁠⁠⁠⁠⁠⁠⁠⁠https://forhers.com/something⁠⁠⁠⁠⁠⁠⁠⁠ to get a personalized, affordable plan that gets you! SHOPIFY: Shopify is the commerce platform for millions of businesses around the world! To start selling today, sign up for your $1 per month trial at⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://Shopify.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices