In The Search

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A comprehensive guide to growing your business with Google Ads. Each episode will dive deep on methods to improve and set up your search engine marketing for success.

Vasilios Lambos

  • Feb 2, 2021 LATEST EPISODE
  • monthly NEW EPISODES
  • 10m AVG DURATION
  • 9 EPISODES


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Latest episodes from In The Search

Optimizing Your Dealership's Digital Marketing

Play Episode Listen Later Feb 2, 2021 11:37


We discuss why optimizing for leads alone may not always be the best strategy for your dealership. Asking yourself the right questions and defining your digital measurement strategy will be the key to a successful marketing strategy.

The Benefits of Single Keyword Ad Groups

Play Episode Listen Later Feb 2, 2021 12:21


Today's topic is paid search related! We will cover single keyword ad groups and some benefits as it pertains to automotive and mortgages.

Automotive Marketing In Facebook Ads

Play Episode Listen Later Jan 14, 2021 9:36


2021 opportunities for dealerships to leverage Facebook Ads and better improve the overall customer experience. Leverage automotive inventory ads and Facebook's new features to improve your customer journey and capture more leads.

Intro To Media

Play Episode Listen Later Jan 9, 2021 15:39


Intro To Media will cover a high level view of digital marketing. Aligning business goals with your marketing efforts. Diving into campaign objectives in Facebook Ads

SMB Marketing In a Covid Market

Play Episode Listen Later May 3, 2020 13:14


Enabling your business for digital retailing is essential for maintaining both your brand and business post Covid.

Production Tasks

Play Episode Listen Later Nov 28, 2019 10:10


Production tasks help drive better efficiency within your paid search marketing. This episode will cover some key tasks that will help lower your cost per acquisition.

Keyword Research

Play Episode Listen Later Nov 18, 2019 11:42


This episode will cover how to get started on your keyword research and different match types in Google Ads. We also cover examples of both "short tail" and "long tail" strategies.

Account Structure

Play Episode Listen Later Nov 16, 2019 10:15


Whether you are starting from scratch in Google Ads or iterating on your existing account. It’s important to consider the strategy behind your account structure and the nuances to setting up your campaigns for success.

Intro to “In The Search”

Play Episode Listen Later Nov 14, 2019 0:49


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