Podcasts about Google Ads

Welcome to episode 351 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Andrew Orlander Chief Business Officer of Razor Rank. Andrew explains how law firms can use better attribution, first-party data, and case value reporting to understand which marketing channels are actually producing signed cases. The conversation focuses on why traditional attribution has become harder as clients interact with law firms across Google, TV, social media, maps, forms, calls, chats, and other channels. Andrew shares how Razor Rank's Full Circle Attribution platform connects to a firm's systems, tracks signed cases across marketing sources, assigns value to leads, and sends that information back to Google in real time so campaigns can optimize toward better cases. Ken and Andrew also discuss Meta, Google Ads, wasted ad spend, AI-driven search, and why law firms need more personalized content that explains why someone should choose their firm.   What you'll learn in this episode: 1. Why Attribution Is Harder Than Ever - Why clients often interact with multiple marketing channels before calling or filling out a form - How relying only on what clients say can create an incomplete picture of what actually worked 2. How Case Value Data Improves Google Ads - Why Google needs to know which leads became signed clients - How sending real case value data back to Google can help campaigns find better prospects 3. Why Signed Cases Matter More Than Lead Volume - Why a high number of leads does not always mean a campaign is working - How firms can identify which channels, counties, locations, and campaigns are producing real cases 4. How First-Party Data Helps Reduce Waste - Why firms need to connect call tracking, forms, chats, CRM data, and case outcomes - How better reporting helps firms shift money away from low-performing areas and into stronger opportunities 5. Why SEO and Content Are Changing - How AI-driven search is making generic website content less effective - Why law firms need customized content, case results, reviews, testimonials, awards, and clear differentiation to stay part of the conversation         Resources:  Website: razorrank.com LinkedIn: linkedin.com/in/andrew-orlander-6b66b05/ Facebook: facebook.com/razorrank         Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Most home service companies think they need more leads. But as you approach $5M, the real problems are often attribution, capacity, booking rates, sales, and fulfillment.Jack Carr and Sam Preston break down where home service marketing starts to break as a company grows, why cost per lead can be misleading, and how to track marketing all the way to actual revenue.They also cover Google Ads and Performance Max, AI search, review velocity, and why the next era of home service marketing could extend well beyond Google.━━━━━━━━━━━━━━In This Episode━━━━━━━━━━━━━━• What breaks in marketing around $5M• Tracking leads all the way to revenue• Why cost per lead can be misleading• Using phone numbers and campaigns for attribution• Matching marketing spend to technician capacity• Why booking rate is one of the biggest missed opportunities• When a “lead problem” is actually a sales problem━━━━━━━━━━━━━━Sponsors ━━━━━━━━━━━━━━Big ReputationGet more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid Service ScalersGet more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast AvocaSee how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos. Book a demo: https://www.avoca.ai/partners/oao ━━━━━━━━━━━━━━Connect ━━━━━━━━━━━━━━Jack Carrhttps://x.com/thehvacjack Sam Prestonhttps://www.linkedin.com/in/sam-preston-a682103b6/ Send Us Mail!More Ways To Connect with OAOStart HereOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

What happens when you take the questions everyone asks about marketing and put them in front of someone who actually works in the industry?You get Max's 2 Cents.One question, one conversation, one professional perspective at a time.Timestamps:00:03 - Intro02:20 - The importance of feedback loops in Google Ads campaigns06:50 - Are lead form assets in Google Ads viable for smaller brands?10:22 - How to handle landing pages stuck behind IT provider domains12:16 - What to do if your SEO efforts are blocked by contracts12:34 - What to do if your SEO efforts are blocked by contracts

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! Du investierst in SEO, Google Ads, Agenturen oder Tools – aber weißt du eigentlich, welche Maßnahme dir wirklich Anfragen und Verkäufe bringt? Ich zeige dir, warum viele Unternehmen im Blindflug unterwegs sind und warum dieser gerade immer teurer wird. Der Grund ist nicht ChatGPT, sondern Googles eigene KI-Antwort über den Suchergebnissen: Sie erscheint bereits bei jeder fünften Suche, kostet in Deutschland rund 265 Millionen Klicks pro Monat und lässt die Klickrate auf Platz 1 von 27 % auf 11 % einbrechen. Was das für dein Marketing bedeutet – jetzt reinhören! Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

AI has spent the last few years helping people do their jobs faster. The next phase is different. What happens when AI doesn't just recommend what to do, but actually does the work? David Pourquery joins Galen Hair to talk about the shift from AI assistant to autonomous AI operator. David built GROAS after teaching himself Google Ads while running e-commerce businesses, eventually turning a basic Google Ads tool into an autonomous platform designed to manage campaigns without constant human intervention. In this episode: How David went from private equity to building an AI company Why he started with e-commerce and Google Ads How GROAS evolved from a simple SaaS tool into autonomous AI The difference between AI recommendations and AI actually doing the work Why David believes businesses are moving toward buying outcomes, not software Where the human element still matters Why customer success managers remain important even in an autonomous AI business What happens when AI starts replacing traditional agency work Why software engineering may be one of the first major areas disrupted Why anything done on a computer may be increasingly exposed to automation What business owners can do today to prepare for AI agents How AI could change CRM and sales management Why David chose to bootstrap instead of raise venture capital The lessons he brought from venture capital and private equity What it means to keep leveling up in an AI-driven world Reach out to us! Connect with David Pourquery https://groas.com/ Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/

Jahrelang hieß es bei Google Ads: Vertrau der Automatik. Klicks kamen rein, wohin das Budget genau floss, blieb oft offen. Jetzt gibt Google an mehreren Stellen wieder Stellschrauben zurück. Du musst nur wissen, wo sie sitzen. ---- Performance Max: Marke ausschließen, Shopping trotzdem zeigen Viele schließen ihre Markenbegriffe in Performance Max aus, etwa weil eine eigene Markenkampagne läuft. Bei Shops war das bisher ein Zielkonflikt: Wer nach deiner Marke sucht, soll ja trotzdem deine Produkte sehen. • Neues Häkchen bei den Markenausschlüssen: Shopping-Anzeigen bei Suchanfragen mit ausgeschlossenen Marken zulassen • Gilt nur für Shopping-Anzeigen, nicht für Text- oder andere Formate • Meine Empfehlung für Shops mit starker Eigenmarke oder Markenartikeln: setzen ---- Kanäle in Performance Max gewichten (Beta) Den Bericht zur Kanalleistung gibt es schon länger. Er zeigt, wie Google dein Budget zwischen Suche, YouTube, Display, Discover, Gmail und Maps verschiebt. Das erklärt oft, warum Klickpreise und ROAS plötzlich schwanken. • Neu in einer Beta: Kanäle stärker oder schwächer gewichten, teils wohl auch ausschließen • Sinnvoll, wenn ein Kanal viele Klicks, aber keine Anfragen oder Verkäufe bringt • Offene Frage: Wie viel Performance Max bleibt übrig, wenn du am Ende nur noch Suche zulässt? • Wann die Funktion für alle Konten kommt, ist noch nicht bekannt ---- AI Max: Deine Keyword-Arbeit zählt wieder AI Max hat in vielen Konten zu sehr allgemeinen Suchanfragen geführt. Aus „Samsung Galaxy S kaufen" wurde dann schnell nur „Samsung". Laut einer Google-Mitarbeiterin berücksichtigt AI Max genau passende Keywords und Wortgruppen jetzt wieder, statt sie zu überstimmen. • Genau passend und Wortgruppe bleiben die wertvollsten Signale • Deine Keyword-Struktur musst du nicht über den Haufen werfen • AI Max gilt bisher als Voraussetzung für Anzeigen in Googles KI-Umgebungen wie Gemini ---- Promotion Mode: ROAS-Spielraum für Aktionszeiträume (Beta) Für einen festen Zeitraum darfst du deinen Ziel-ROAS in Such- und Performance-Max-Kampagnen bewusst unterschreiten, zum Beispiel um 20 bis 30 Prozent. Danach springt die Kampagne automatisch auf deine Standardeinstellung zurück. • Passt zu Black Friday, Aktionswochen oder Abverkauf einzelner Kategorien • Google bietet im Aktionszeitraum höher, wo die Conversion Rate ohnehin steigt ---- Was wegfällt: kostenlose Shopping-Einträge in der EU Seit Mitte September gibt es in der EU keine kostenlosen Produkteinträge mehr, vermutlich im Zusammenhang mit dem Digital Markets Act. Wer bisher nur über das Merchant Center kostenlose Klicks bekam, sieht dort jetzt null. • Prüf im Merchant Center oder in Google Analytics, ob diese Klicks bei dir weggebrochen sind • War der Kanal relevant, kann schon eine Standard-Shopping-Kampagne mit kleinem Tagesbudget die Lücke schließen ---- Du möchtest wissen, welche dieser Stellschrauben in deinem Konto Geld bringen würde? Schreib uns kurz: https://www.master-of-scaling.de/kontakt/?utm_source=podcast Jede Woche ein Praxisimpuls zu Google Ads und Tracking: https://www.master-of-scaling.de/google-ads-analytics-newsletter/ Die Folge als Video: https://youtu.be/ZH9CTFjKE5E Christoph Mohr ist Google Ads Trainer seit 2015, gemeinsam mit Jörg Ullmann betreut Master of Scaling über 850 Kundenprojekte. LinkedIn: Christoph Mohr https://www.linkedin.com/in/christophmohr/

In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Satz, den ich ständig von Shopbetreibern höre und nicht mehr hören kann: „Ich habe ein Marketing-Problem." Die Symptome kennst du wahrscheinlich. Der Spend lässt sich nicht skalieren, die Kosten pro Neukunde sind zu hoch, der Umsatz stagniert seit Monaten auf einer Linie. Das Problem liegt aber fast nie am Marketing selbst, sondern dahinter. Die meisten Shops sind im Blindflug, haben ihre Zahlen nicht im Griff und kein klares Ziel, was ein Neukunde kosten darf. Ohne dieses Ziel traut sich niemand, den Spend hochzudrehen, und man wartet auf vermeintlich gute Werte, die eigentlich viel zu hoch angesetzt sind. Ich hatte schon Shops im Onboarding, die überzeugt waren, sie könnten nicht aufdrehen. In den Zahlen habe ich dann gesehen, dass sie die ganze Zeit hätten aufdrehen können. Wir haben im Onboarding den Spend hochgezogen und die Umsätze innerhalb weniger Wochen vervielfacht, ohne sonst irgendetwas zu verändern. Du erfährst, warum das gefühlte Marketing-Problem in den meisten Fällen ein Zahlen-Problem ist, welche Kennzahlen du im Griff haben musst bevor du skalierst, von Neukunden-Kosten über den nötigen ROAS bis zu Wiederkaufsrate und Discountquote, und warum blindes Aufdrehen ohne diese Klarheit genauso teuer werden kann wie das Stagnieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

What does it take to leave a 20-year restaurant career and start a landscaping company from scratch at 43? Allen LaMere joins Kory and LeRoy on The Green Grind to share how he made the leap. They talk about finding the right customers, raising prices, hiring, social media, and growing a business that can eventually run without its owner. It's an honest conversation about the challenges and lessons that come with building a company from the ground up.

Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa What if someone looked at your business and told you exactly what they'd do if it were theirs? That's what happened at our very first VIP day. In this episode of Meant to Win, Dr. Stephanie Wigner takes you inside the weekend with 10 business owners at headquarters. Everyone did homework in advance, so Steph and the coaches knew what each person needed before they walked in. Then they hot seated the one thing that would move the needle most. For many, that was money. Steph breaks down how she allocates her own profit, what goes back into the business, what she keeps for fun money, and what goes into investments. She also shares the first thing she checks in any business: your financial infrastructure and your business model. You'll hear about a nurse practitioner spending $4,000 a month on Google Ads and $2,000 on Facebook with no idea what she's getting back. You'll hear how a snowbird practice can turn a $400 patient into a $1,200 patient in four months by selling three services instead of one. You'll also hear about LLC vs S Corp, write-offs, getting the right people in the right seats, and whether it's time to stop optimizing for balance and go all in. Then she shares what her team is planning. VIP days are coming two or three times a year, stacked with their quarterly EOS days so it's easier on coaches who live all over the world. The 2027 calendar is getting set now, so clients can plan their year around retreats, pop-up masterminds, Meant to Win in February, and a tour event in early August. If you're a visionary who resists planning ahead, this part is for you. Structure is what gives your team and your clients their freedom. CHAPTERS00:00 Hosting our first ever VIP day02:39 How we prepped and what we hot seated03:17 Why your business model decides how much you keep04:02 Know your numbers: the ad spend and break-even math05:10 Snowbird season and raising lifetime value05:56 Selling more to the person right in front of you06:30 Structures, write-offs, and going all in on the dream07:00 Mindset, money restrictiveness, and getting the right team07:30 Why intentional events feel like more than their money's worth08:02 Planning 2027 with your team08:46 What the event cadence looks like09:19 Visionaries and why structure gives you freedom KEY TAKEAWAYIf your business model isn't built for profitability and scale, serving hundreds of people won't change your personal finances. And the lack of structure you think is protecting your freedom is often the exact thing creating your chaos.CTAWant a seat in the room? Shoot Steph a DM about the next VIP day. Only a few spots are left.Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa

What happens when the path you planned for your child care business keeps hitting roadblocks? Sometimes the answer isn't to keep forcing the original plan. It's to stay open, get creative, and find a completely different way forward. In this episode of the Child Care Genius Podcast, Brian and Carol Duprey sit down with Anthony and Jennifer Thomason to share how their willingness to pivot helped them build a unique and growing child care business.   Listen in as  Anthony and Jennifer take us back to how they unexpectedly entered the child care industry and eventually grew from one in-home program to multiple locations and commercial centers. Their journey hasn't followed a straight line. They've faced closed doors, real estate challenges, financial uncertainty, and plenty of moments when they simply had to figure out the next move. Along the way, they discovered opportunities they never would have found if they had been too attached to one vision of what growth was supposed to look like. Tune in to hear how coaching and mentorship challenged Jennifer and Anthony to rethink the way they were running their business, especially when it came to systems, delegation, and trusting their team. They share what changed when they stopped relying on "I'll remember," began putting stronger systems in place, and gave capable team members more responsibility. They also open up about an important realization: building a successful business shouldn't come at the expense of actually enjoying the life you're working so hard to create. Join Brian and Carol for a candid, funny, and inspiring conversation about taking chances, learning as you go, letting go of control, and continuing to dream bigger. Jennifer and Anthony's story is still unfolding, with plans for more automation, expansion, and new ways to help other child care owners along the way. If you've ever wondered whether there might be another way to grow your child care business and your life, this is an episode you'll want to hear. To Contact Anthony and Jennifer Thomason:  thomasonchildcaresolutions@gmail.com  Mentioned in this episode: Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Google AI Mode ads now show on nearly 30% of US commercial queries, and Google is testing exact and phrase match there. Here's what it means for your account.In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller unpack two stories that complicate Google's AI search narrative. A new study found text ads on almost a third of commercial queries in AI Mode, and 70% of those showed multiple advertisers. But Google shares no performance data, and advertisers can't opt in or out. Is 30% a sign of scale, or a sign that most of AI Mode still isn't making money for Google?Then comes the surprise. For a year, Google said broad match or AI Max was the only way into AI Mode, and it has now confirmed a test serving exact and phrase match keywords there. Mike and Chris ask what that says about how well AI Mode ads really perform. They also cover why exact match still wins across thousands of ad accounts, where smart bidding exploration fits in, and why conversational queries may sit further up the funnel than Google admits.If you manage Google Ads for an ecommerce brand and you're deciding how far to follow Google's AI Max push, this one's for you.Key TakeawaysAI Mode text ads show on ~30% of US commercial queries. Europe is effectively zero so far.70% of AI Mode ad placements show multiple advertisers, but brands rarely appear both cited and advertised.Ads skew toward higher-CPC keywords.Advertisers can't control whether they serve in AI Mode or see how those ads perform.Google's exact and phrase match test cuts against its line that keywords can't work in AI search.Across smec-managed accounts, exact match still beats broad match, which beats AI Max, on efficiency.Your product data feed drives both organic and paid visibility in AI surfaces.

In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positions. We uncover three massive misconceptions search marketers make, including why RSAs optimize for clicks instead of conversions, why Dynamic Keyword Insertion isn't a magic shortcut for asset diversity, and why writing throwaway headlines backfires when Google only displays two lines. Plus, we explore a real-world audit example where bad ad copy triggered a costly feedback loop targeting job seekers instead of clients.To wrap up, Chris Schaeffer reveals his exact formula for structuring ad copy: a headline-pinning framework that locks in your core message while letting machine learning test your supporting features, benefits, CTAs, and trust factors. Tune in to stop wasting budget and start driving the right clicks!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comSubmit a question or comment

Pourquoi certains contenus explosent pendant que d'autres sombrent dans l'oubli, et surtout, comment faire en sorte que votre marketing soit enfin vu, lu et partagé.

Stop paying for ads just to keep your phone ringing. In this video, we break down exactly how roofing companies are getting daily leads from Google, AI search, and local SEO without spending a dime on paid ads.If you're tired of paying $100+ per lead on Google Ads, Angi, or HomeAdvisor and watching those leads go to three other roofers, watch this all the way through. The strategy at the end is the one most roofers completely overlook.Paid ads stop working the second you stop paying. Organic visibility keeps producing roofing leads month after month. In this video, you'll learn how to build a lead system that brings in homeowners who are actively searching for a roofer in your area and ready to book.???? If this video helped you think differently about roofing marketing, hit the like button so more roofing contractors can find it.???? Drop a comment and tell us: how are you getting most of your roofing leads right now, paid ads, referrals, or Google? We read every comment and may answer your question in a future video.???? Subscribe ‪@roofingwebmasters‬ and turn on notifications for weekly videos on roofing SEO, local SEO, AEO, and lead generation strategies built specifically for roofing businesses.???? Know a roofer who's burning money on ads? Share this video with them.???? Want more roofing leads without paid ads? Get a free roofing SEO audit here: info.roofingwebmasters.com ???? (800) 353-5758 ???? Website: https://www.roofingwebmasters.com/

Is your child care center full (or close to full), but the profit still isn't showing up the way it should? In this episode of the Child Care Genius Friday Training Podcast, host Faith Yocum shares where money may be quietly slipping through the cracks and what owners should be paying closer attention to before automatically raising tuition.   Listen in as Faith explores staffing, enrollment, expenses, collections, and other areas where small inefficiencies can add up to a much bigger impact on your bottom line. Tune in to learn how to find more profit within the business you already have.      Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week, we're joined by Jeff Coleman for a fascinating conversation about making marketing smarter, simpler, and far more effective. Whether he's sharing fresh marketing ideas with a prospect or diving into campaign results, Jeff's focus is clear: helping businesses get more from their marketing. A speaker, educator, and passionate advocate for service businesses, Jeff knows just how frustrating it can be when Google Ads fail to deliver a solid return on investment. Drawing on three decades of real-world experience, he brings a refreshingly clear and candid approach to what works, what doesn't, and how businesses can make their campaigns work harder. Packed with practical insights and straight-talking advice, this is a brilliant episode you won't want to miss. Tune in now!

What's working in home service marketing in 2026?John Wilson and Sam Preston break down Meta Ads, Google Ads, LSAs, speed to lead, call centers, and how contractors can find their next growth channel.They cover why marketing channels eventually level off, the rise of Meta Ads, Google's shift toward AI and Performance Max, and why your call center is a critical part of your marketing engine.━━━━━━━━━━━━━━IN THIS EPISODE━━━━━━━━━━━━━━• What's working in home service marketing in 2026• Why marketing channels eventually level off• Meta Ads for HVAC, plumbing, and home services• Why speed to lead matters• Turning low-intent leads into booked jobs• Why your call center is part of marketing• Google Ads, LSA, and Performance Max• Testing new marketing channels faster• Growing through new markets and services━━━━━━━━━━━━━━SPONSOR━━━━━━━━━━━━━━Catalyst | May 3–5 | Akron, Ohio100+ home service owners and operators. Three days of tactical sessions, real conversations, and learning from great operators.Grab your seat: https://www.ownedandoperated.com/catalyst ━━━━━━━━━━━━━━CONNECT━━━━━━━━━━━━━━John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Sam Prestonhttps://www.linkedin.com/in/sam-preston-a682103b6/Service Scalers https://os.servicescalers.com/go/oao_podcast/referral/podcastSend Us Mail!More Ways To Connect with OAOStart HereOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Google Search is changing again, and this time, your existing search ads may be coming along for the ride.In this episode of the DrMarketingTips Show, Jennifer and Corey break down Google's latest test bringing traditional text-based search ads into AI Mode and what it could mean for healthcare practices already investing in paid search.From maintaining greater control over keywords and budgets to reaching patients as search becomes increasingly conversational, they discuss what practices should pay attention to now (and why this isn't a reason to rebuild your Google Ads strategy overnight).Tune in to Discover:What Google is testing with traditional search ads inside AI Mode and how it differs from Performance Max and AI MaxWhy conversational patient searches may create new opportunities to reach people with strong intent to book an appointmentHow exact- and phrase-match campaigns could give practices more control over keywords and budgets as paid search evolvesWhy healthcare advertising requirements, geographic targeting, tracking, and compliance still matter regardless of where your ads appearWhat practices should review now,  including keywords, ad copy, landing pages, and conversion tracking, without overhauling their campaignsPaid search and AI-powered search are becoming increasingly connected, but the fundamentals haven't changed. Build a strong foundation, continue testing what works, and be prepared to adapt as Google gives advertisers new ways to reach patients.

Freelance en création de contenu, Louis Gaillot se sous-facturait, de son propre aveu. Il rejoint alors Anomia, société de formation business pour avocats, comme responsable marketing, et constate que les cabinets apprennent beaucoup mais ne savent pas comment appliquer. Il fonde Ourama, agence de communication pour avocats, notaires, experts-comptables et commissaires de justice, aujourd'hui rattachée à un groupe de quatre sociétés dédiées aux professions réglementées : conseil, marketing, recrutement et cession de cabinets.Dans cet épisode d'Avocats Génération Entrepreneurs, Audrey Chemouli et Manuel Meneghini reçoivent celui qui aide les avocats à devenir entrepreneurs. Au programme : comment choisir son positionnement (une matière, un secteur, une localité) quand on n'a ni réseau ni clientèle de départ ; comment identifier les canaux où se trouve sa cible, des tatoueurs aux restaurateurs ; pourquoi les vidéos courtes fonctionnent rarement seules, et comment les recycler en publicités ciblées sur LinkedIn Ads ; ce qu'un guide téléchargeable rapporte réellement, à condition de rappeler ceux qui le téléchargent.Louis Galliot revient aussi sur le référencement à l'ère de l'IA : fiches Google, Google Ads en région, pages dédiées par métier, contenus qui ne se laissent pas résumer en trois lignes et méritent d'être cités par ChatGPT. Avec un avis tranché sur les avocats qui racontent leur quotidien sur LinkedIn, et sur la question du nom de domaine.Une conversation concrète pour les avocats qui veulent développer leur clientèle sans reproduire ce que fait le confrère d'à côté.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Send us Fan MailWe sit down with the Shed Geek Marketing team and talk plainly about why growth flattens even when demand is real, plus what to fix first so your marketing starts producing measurable shed sales.We dig into the most common problems we see in shed dealer marketing and shed manufacturer marketing: chasing shiny tactics without a plan, under-using Google Business Profile, not asking for Google reviews, and treating a website like a static business card instead of a lead engine. We also unpack what is happening inside ad accounts across Facebook and Google Ads, why most ads look identical, and how better attribution and faster follow-up can protect your ad spend. If leads are slipping through the cracks, it is not a “bad lead” issue, it is a system issue.Then we zoom out to the foundation: branding. When your logo, colors, typography, photos, messaging, signage, and website all feel connected, trust rises fast in a crowded shed industry. From there we compare WordPress, DIY builders like Wix and Squarespace, and custom-coded sites, with a clear focus on SEO, flexibility, and long-term ownership. We close with a simple reminder: digital marketing is ongoing, like maintaining a garden, and small updates compound over time.If you want more shed leads that actually convert, subscribe, share this with another dealer, and leave a review so more builders and dealers can find the show.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.comFollow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProShed Builder ExpoStryker Hunting BlindsCardinal LeasingiFAB LLC

In this episode of our What Not To Do series, ATRA senior analyst TJ walks through the mistakes we see wasting ad budget across Google Ads, Meta, LinkedIn, and programmatic display, plus where creative quietly kills performance.On Google Ads, we cover match type and keyword targeting mistakes that show your ads for the wrong searches, why geotargeting defaults to "presence or interest" (letting people outside your target market trigger your ads, something we catch in about 70% of audits), and why accounts running target CPA or target ROAS still need a max CPC bid cap, especially in high cost-per-click industries.On Meta, we get into audience exclusions and why they matter more than on Google, the classic mistake of not excluding retargeting audiences from prospecting campaigns (which makes prospecting look better than it is), and creative pitfalls like ad copy that triggers the "See More" button and headlines that get cut off.On LinkedIn, we talk about why targeting needs to be far more specific than on Meta, why a bad ICP list creates junk leads, and why turning off audience expansion made a dramatic difference in one client's sales-qualified leads.On programmatic, we cover why display creative should read like a billboard (one message, not a paragraph), the importance of a placement blacklist to avoid junk sites, and the attribution traps hiding in view-through conversions and long conversion windows.We close on attribution and the halo effect: why pausing one channel can tank another, why you need to know what your reporting is actually counting (view-through vs. click-through, first-click vs. last-click), and why misattributed conversions convince advertisers a channel is working when it isn't.This is part of our What Not To Do series on Paying For Attention, the paid media podcast from ATRA. Follow along so you don't miss the rest of the series.

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤYour inbox quietly turned into a search engine this week, and almost nobody has updated their emails for it. Jay Schwedelson gets into what Gmail's AI summaries are actually scanning for, why the first 200 characters of live text now decide whether your campaign gets pulled in, and what that does to the shelf life of every send. There's also a new Meta subscription worth a look, a Google Ads report hiding in plain sight, and a Spotify setting that can save you from public embarrassment.ㅤBest Moments:(00:30) Meta One lands, and it quietly changes how fast business pages pick up followers(01:19) Why new paid platform tools tend to radically over-deliver in their first few months(02:05) Gmail search goes natural language, and your inbox becomes your own personal search engine(03:17) The long tail nobody planned for, and why old campaign links can no longer 404(03:50) The action, product, deadline formula for your first 200 characters of live text(05:15) Spend Benchmarks in Google Ads shows how your weekly spend stacks up against similar businesses

In this episode of The Green Grind, LeRoy and Kory Ballard have a raw, unfiltered conversation about one of the toughest challenges business owners face: learning when to get out of the way. They break down why so many owners struggle with delegation, why "nobody can do it like me" can become a dangerous mindset, and how failing to train your team can keep every decision running through you. They also talk about the importance of SOPs, clearly defined roles and responsibilities, empowering employees with real authority, and giving your team a measurable scorecard for success.

What happens when your child care business grows, but everything still depends on you? Building multiple locations can create incredible opportunities, but if you're still solving every problem, answering every call, and holding all the pieces together yourself, growth can quickly become overwhelming.   In this episode of the Child Care Genius Podcast, Brian and Carol Duprey sit down with multi-center child care owner Jessica Lloyd to talk about what she's learned while growing Creative Learning Academy in Utah. Listen in as Jessica shares why defining the experience she wanted for children, families, and staff became the foundation for her business, and how she learned that quality can't live only inside the owner's head. They also discuss developing strong leaders, creating systems that can be repeated across locations, and building a culture where problems are communicated before they become emergencies.   Jessica also opens up about building a business while raising young children and the important shift from always being needed to becoming a more effective leader. She shares how setting boundaries gave other leaders room to step up, why owners need to stop being the person who rescues the business every day, and what she would do differently if she were starting over today.   Whether you're thinking about opening another location, working to strengthen the one you have, or simply trying to become a stronger leader in your business, there's a lot to take away from Jessica's experience. Join Brian, Carol, and Jessica for an honest conversation about growth, leadership, and learning to see your business from a different perspective. Tune in now!   To Contact the Creative Learning Academy: https://clautah.net Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Robb Fahrion is an e-commerce growth strategist, performance marketing executive, and the Co-Founder & Partner at Flying V Group, a digital marketing and advertising agency headquartered in Irvine, California.Fahrion holds a B.S. in Business Administration with a focus on Marketing and Finance from Chapman University. Before co-founding Flying V Group alongside his brother Tyler, he gained corporate business strategy experience in financial services and commercial management. At Flying V Group, he specializes in scaling direct-to-consumer (DTC) e-commerce brands, high-ticket B2B service companies, and enterprise clients through full-funnel digital strategy, paid acquisition (Meta and Google Ads), search engine optimization (SEO), and conversion rate optimization (CRO). He is also a frequent contributor to marketing industry publications and a speaker on agency operations and digital revenue growth.

Google is testing channel controls in Performance Max: sliders that let you tell PMax how much YouTube, Maps or Display matter to your business.It is the biggest change to PMax since PMax launched — and it is not a tick box. Unlike Demand Gen, where you opt a channel in or out, channel controls give you a slider per channel that adjusts how much the campaign prioritises conversions from that channel. A positive adjustment relaxes the CPA target for that channel. A negative one tightens it.Mike Ryan and Chris Scharmueller work through what that actually does to a live campaign. Google says the campaign still optimises toward your overall target CPA — and also says adjusting the sliders will directly impact performance. Both cannot be true without a trade-off somewhere else. Push YouTube up, and something else has to tighten. The interface gives you no numbers to predict which.They also take on the claim from Jyll Saskin Gales that channel controls prove PMax was a failed experiment. Mike argues PMax has lost its identity as Demand Gen moves down funnel and Shopping gets upgraded with AI Max. Chris argues it is not failure but forced evolution: adoption stalled, the market pushed, Google conceded.Then the bigger question — if the most advanced ad platform in the world had to hand control back, what happens to Advantage+, TikTok, Amazon and every other "Max" built on the same thesis?The upside: skill matters again. Two accounts run by the same AI used to be a coin flip. With levers like these, the better operator can win.

Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. If your high-ticket whole-house filter ads are triggering on DIY searches or cheap plastic pitchers, Google's natural language processing is to blame. We unpack how this guessing game wastes ad spend across Broad, Phrase, and Exact match types, revealing the hidden traps of close variants, inflated CPCs, and plummeting Quality Scores.You'll get actionable strategies to stop Google's assumptions from draining your campaign budgets. We highlight the six primary victims hit hardest by semantic intent, including high-ticket service providers, low-budget accounts, and niche industries that Google fails to comprehend. Tune in to discover where semantic intent is misinterpreting your target audience and learn how to defend your spend using smarter keyword strategies and negative keyword control.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Performance-based marketing sounds like an easy win: no big agency fee upfront, someone else handles the ads, and they only get paid when they generate results. But is the deal actually as aligned with publishers as it sounds? In this episode, Sean and Donnie break down the realities of performance-based marketing for crowdfunding campaigns. They discuss the challenges of accurately attributing sales, how commission-based incentives can encourage aggressive ad spending, and why publishers need to understand exactly who owns their pixel, ad account, targeting data, and audience information. They also explore one of the biggest long-term considerations: data ownership. Your crowdfunding campaign shouldn't just generate pledges; it should help build an audience you can reach for your next campaign, your e-commerce store, and future releases.  Guest Bio: Donnie is part of the Crowdfunding Nerds team, where he works alongside publishers and creators navigating the marketing side of crowdfunding. Through his work with Crowdfunding Nerds, he has developed firsthand insight into advertising strategy, audience development, data ownership, and the challenges creators face when turning a great game into a sustainable business. Resources: Crowdfunding Nerds Community:  https://crowdfundingnerds.com/academy/ Board Game Design Lab: https://boardgamedesignlab.com/ Hive Interactive / Hive Pledge Manager: https://www.hiveinteractive.net/pledgemanager Meta Ads Library: https://transparency.meta.com/researchtools/ad-library-tools/ Meta Ads: https://www.facebookblueprint.com/student/path/219703-ads-manager-basics Kickstarter: https://www.kickstarter.com/ Gamefound: https://gamefound.com/en Reddit / Subreddits & Facebook Groups BoardGameGeek: https://boardgamegeek.com/  Google Ads: https://business.google.com/us/google-ads/  Connect with Crowdfunding Nerds: Website: https://crowdfundingnerds.com/ Facebook: https://www.facebook.com/groups/crowdfundingnerds/ YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

On pense qu'il faut être partout, produire beaucoup, être visible tout le temps.Mais ce qu'on oublie, c'est qu'en réalité, vos prospects ne sont pas partout. Ils sont là où ils ont l'habitude de chercher des réponses. Et souvent, ce n'est pas là où vous investissez votre énergie.Dans cet épisode, je vous parle de:Pourquoi être partout n'est pas la solutionComment identifier les canaux réellement utilisés par vos prospectsEt surtout, comment vous concentrer sur ce qui fonctionne déjà, pour attirer plus de prospects, sans en faire plus.Parce que croyez-moi : quand vous êtes au bon endroit, avec le bon message, vous n'avez pas besoin de forcer.Vos prospects viennent à vous naturellement.

In today's MadTech Daily, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing. 

Where should a pest control company invest its marketing budget to generate new customers?The honest answer is that there is no single “best” lead source. Organic search, Google Ads, Local Services Ads, Google, Bing Ads, Business Profile, Yelp, Meta, ChatGPT, voice search, referrals, and SMS/direct mail all work differently. Each source comes with its own advantages, limitations, costs, and level of customer intent.In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis breaks down the most important lead sources available to pest control, wildlife control and lawn care companies. He explains what each platform does well, where it frequently falls short and how owners should set realistic expectations before investing.Topics covered in this episode include:• Organic SEO and why it should be treated as a long-term business asset• Google Business Profile and the importance of reviews, local authority and proximity• Google Search Ads and their ability to capture immediate, high-intent demand• Google Local Services Ads and the transition into Google Ads• Yelp and why its effectiveness can vary dramatically by market• Facebook and Instagram advertising for creating demand and promoting seasonal offers• ChatGPT, AI search and how companies can become trusted sources• Voice search and its connection to local SEO, Maps and conversational search• Email, SMS and messaging for converting, nurturing and reactivating opportunities• Customer referrals, strategic partnerships, direct mail and neighborhood marketing• Why existing customers may be a company's most overlooked source of additional revenueCasey also explains the difference between generating demand, capturing demand and converting demand.Google Ads may capture a homeowner who is actively searching for termite treatment today. Meta may introduce mosquito service to someone who had not yet considered it. SEO and content build long-term visibility. Email, text messaging and CRM automation help convert opportunities that would otherwise be lost.These sources should not be judged by cost per lead alone. Every opportunity should be tracked through the complete sales process:Lead → Qualified Lead → Appointment → Sale → Revenue → Gross Profit → Lifetime ValueA campaign that produces inexpensive form submissions may perform poorly if prospects cannot be reached or converted. A more expensive lead may be extremely profitable when it becomes a recurring customer with years of lifetime value.The most important measurements include:• Cost per qualified lead• Contact and appointment rates• Show rate• Sales conversion rate• Customer acquisition cost• Initial and recurring revenue• Gross profit• Customer lifetime value• Speed to leadThe objective is not to spread a small budget across every available platform. It is to build a balanced marketing system in which each channel has a clearly defined job.Capture immediate demand. Build future demand. Develop local authority. Follow up consistently. Measure everything through the final sale.The best lead source is not necessarily the one that produces the cheapest inquiry. It is the source that produces profitable customers consistently and at a cost the company can afford.ABOUT RHINO PEST CONTROL MARKETINGRhino Pest Control Marketing helps pest control, wildlife control and lawn care companies generate more opportunities, improve sales conversion and build sustainable growth.Services include SMART® pest control websites, search engine optimization, Google Ads, Local Services Ads, Google Business Profile optimization, content development, social media marketing, reputation management, CRM automation, email and SMS marketing, AI receptionist solutions and sales training.To learn more or schedule a strategy conversation:Website: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comPhone: (925) 464-8383

Google is making major changes to Search campaigns, and some garage door companies may be affected without realizing it. In this episode of Torsion Talk, Ryan breaks down Google's move toward AI Max, the settings business owners and marketing agencies need to review, and why giving Google's AI more control over your advertising isn't necessarily producing better leads.Ryan explains his concerns with AI Max campaigns, including spam, questionable conversion data, broader search term matching, and wasted ad spend. He also discusses why negative keywords are becoming even more important as Google expands beyond the keywords advertisers specifically choose. Something as simple as failing to exclude searches for “garage sale,” DIY repairs, cheap garage doors, or cities outside your service area could mean paying for clicks that have little chance of becoming customers.The episode also covers major changes happening with Google Business Profile. Recent data shows calls and website clicks from GBP declining while direction requests are increasing, potentially signaling that more homeowners are completing their search journey directly inside Google Maps.AI-powered local search is changing too. Ryan discusses reports of AI local packs displaying fewer businesses than the traditional three-pack and sometimes removing the click-to-call option entirely. As Google continues experimenting with AI Overviews and AI Mode, garage door companies may have fewer opportunities to earn visibility—and getting into those top positions could become even more competitive.Ryan also covers Google's new generative AI reporting inside Search Console, giving businesses another way to monitor their visibility within Google's AI ecosystem. Google Post view counts are also returning after several years, providing businesses with additional insight into GBP engagement.Finally, Ryan warns garage door companies about a new Google Business Profile scam involving customer-uploaded photos containing fraudulent phone numbers. If homeowners see the image and call the number instead of the company's legitimate phone number, the lead could end up somewhere else entirely.Google Ads, Google Business Profile, Maps, AI Overviews, and local SEO are evolving quickly. If you own a garage door company, now is the time to review your campaigns, monitor your GBP, tighten your negative keywords, and understand how Google's AI changes could affect your leads and advertising budget.Subscribe to Torsion Talk for more garage door marketing, Google Ads, local SEO, AI, Google Business Profile, and industry updates.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Google Ads may look familiar on the surface, but Dan Barrett says the game underneath has changed. Keywords and clever ad copy matter less than many investors think. The bigger opportunity is giving Google better data about which leads are actually worth pursuing. Expanded Description Dan Barrett works with real estate investors through AdWords Nerds, with most of his clients focused on motivated sellers. He explains how Google Ads has moved from a world of manual bidding and detailed keyword control into a system driven much more by algorithms. Instead of spending most of the time adjusting bids, Dan focuses on the full lead funnel. That includes the landing page, CRM connection, lead quality, appointments, and the information that gets sent back to Google. Dan also explains why investors may choose between a smaller number of higher quality leads or a larger number of lower cost leads. Neither approach is automatically right. The best setup depends on the market, the investor's systems, and how much lead volume the business can handle. Key Topics and Takeaways Why Google Ads now depends heavily on algorithm training Why keywords and ad copy have less control than they once did How landing page speed and mobile performance affect results The difference between a high quality strategy and a high volume strategy Why Dan may track appointments or qualified leads instead of every lead How conversion rates can change the cost of a lead Why Google Ads should not be the only marketing channel in the business Guest Information Dan Barrett works with AdWords Nerds and has spent about 16 years focused on Google Ads for real estate investors. Website: AdWordsNerds.com Dan said the site includes free content, blog posts, podcasts, and an option to book a session with his team. Call to Action Visit AdWordsNerds.com to learn more, explore the free content, or book a session with the AdWords Nerds team.

Is Google Ads actually worth it for your practice, and if so, how do you know you're doing it right?

S6:E82 Better Data, Better Decisions with Andy Janaitis What if your advertising dashboard says you're succeeding but your bank account says otherwise? That's not necessarily a marketing problem. It may be an interpretation problem. Queue up this episode of Small Business Stories with Andy Janaitis, founder of PPC Pitbulls, for a grounded look at what increasingly automated advertising requires from small businesses: better data, clearer objectives, and enough human judgment to know whether the algorithm is optimizing the right thing. Andy began his career in data science, where he learned an enduring lesson: sophisticated models cannot rescue bad inputs. Today, he sees the same problem playing out inside Google Ads, Meta, CRMs, e-commerce platforms, and increasingly AI. A platform can report a conversion without that conversion becoming meaningful revenue. A business can optimize for cheap clicks and attract the lowest-quality traffic. Two systems can report different versions of the same result. And a founder can spend tens of thousands of dollars before realizing the metric everyone celebrated wasn't measuring what mattered. If people don't trust the numbers, they can't confidently act on them. If leadership misunderstands what a metric actually represents, better technology can accelerate the wrong decision. And if AI interprets an incomplete picture of the business, "mostly right" may still be wrong enough to make the right customer effectively invisible. Loralyn Mears, PhD, aka "Dr. LL," brings you thoughtful conversations with entrepreneurs and small business leaders navigating visibility, leadership, and growth. Thank you for being here.  

Does it feel like everything in your child care business is urgent and somehow ends up on your plate? In this episode of the Child Care Genius Friday Training Podcast, host Faith Yocum shares how child care owners can take back control of their time and focus on the work that truly requires their attention.    Tune in as Faith talks about managing interruptions, setting better boundaries, delegating more effectively, and identifying the everyday "time thieves" that may be keeping you stuck in the weeds. You'll walk away thinking differently about where your time is going and what you may need to stop doing so you can spend more of your day actually leading your business.  Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

How much of your Google Ads budget goes to your own brand name? Most DTC marketing teams cannot answer that, and the brands defending an ambiguous brand term are paying for customer acquisition they already had. Wildflower Cases is spending the large majority of roughly $3,500 a month on the single term "wildflower," according to SEMrush.Pilothouse Senior Google Media Buyer Zav audits that account with Eric Dyck on the DTC Podcast. Brand clicks at twelve to fifteen cents, a 21,000 subscriber YouTube library with no connection to the ad account, and a word that belongs to Tom Petty, Billie Eilish, a 2022 film and every florist in the country. You walk away knowing your own brand versus generic split and what to move the money into.Get the DTC Newsletter: https://directtoconsumer.coGet your brand on TV today: https://www.universalads.com/dtcpromocode?utm_medium=email&utm_source=dtc-newsletter&utm_campaign=issue-takeoverWHAT YOU WILL SOLVEYour brand keyword is cheap and converts well, so you cannot tell if it is working. Zav explains the account math that makes a brand campaign look like your best performer.You do not know your brand versus generic split. There is a ten minute check in the search terms report, and a percentage to keep it under.Your budget is fixed and nobody will raise it. Zav reallocates $3,500 a month on air with no increase.Your ROAS will fall when you cut brand spend and somebody will ask why. He gives you that answer before you need it.Your collab partners drive search demand you are not bidding on. Charli XCX and Slushy Noobz fans are already looking.Your generic ads all land on the homepage. Specific query, specific collection page.You have a YouTube library doing nothing for paid. Performance Max and Demand Gen take those videos as they are.ABOUT ZAVZav is a Senior Google Media Buyer at Pilothouse, the performance marketing team behind DTC, where he runs paid search and shopping for ecommerce brands. He wrote the Wildflower Cases search breakdown for the DTC Newsletter. If you want his team to look at your account, go to https://pilothouse.co and ask for Zav.STAY CONNECTEDDTC Newsletter, daily ecommerce marketing and ecommerce growth tactics: https://directtoconsumer.coYouTube: https://youtube.com/@dtcnewsletterLinkedIn: https://linkedin.com/company/directtoconsumer00:00 Who Zav is and what he does at Pilothouse00:47 Why Wildflower Cases became the case study01:17 A brand name that means five other things02:21 Tom Petty, Billie Eilish, and a 2022 movie03:54 Searching "cool iPhone 17 case" live on air04:49 Why their sponsored result sits at the bottom of the page05:22 What decides where your ad places06:46 The case for reallocating a $3,500 monthly budget07:20 Where the money goes instead: shopping plus generic search08:40 Landing pages, and why every ad points at the homepage08:56 Turning collab partners into keyword coverage10:34 The "are they worth it" searches Reddit owns12:23 A 21,000 subscriber YouTube channel with no link to the ad account12:39 Feeding existing video into Performance Max and Demand Gen13:59 24 hours, no extra budget, what changes first14:29 Cutting 80% of the brand spend15:42 Why ROAS falls and revenue rises16:53 The one situation where brand defense earns its budget17:57 The metric agencies over report to clients18:56 Whether $3,500 a month is enough for a brand this size20:19 The brand versus generic diagnostic to run this week20:35 The 20% rule of thumb22:31 What to monitor after you make the cut23:26 How to get Pilothouse to look at your accounthttps://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-647&utm_medium=podcast

S6:E82 Better Data, Better Decisions with Andy Janaitis What if your advertising dashboard says you're succeeding but your bank account says otherwise? That's not necessarily a marketing problem. It may be an interpretation problem. Queue up this episode of Small Business Stories with Andy Janaitis, founder of PPC Pitbulls, for a grounded look at what increasingly automated advertising requires from small businesses: better data, clearer objectives, and enough human judgment to know whether the algorithm is optimizing the right thing. Andy began his career in data science, where he learned an enduring lesson: sophisticated models cannot rescue bad inputs. Today, he sees the same problem playing out inside Google Ads, Meta, CRMs, e-commerce platforms, and increasingly AI. A platform can report a conversion without that conversion becoming meaningful revenue. A business can optimize for cheap clicks and attract the lowest-quality traffic. Two systems can report different versions of the same result. And a founder can spend tens of thousands of dollars before realizing the metric everyone celebrated wasn't measuring what mattered. If people don't trust the numbers, they can't confidently act on them. If leadership misunderstands what a metric actually represents, better technology can accelerate the wrong decision. And if AI interprets an incomplete picture of the business, "mostly right" may still be wrong enough to make the right customer effectively invisible. Loralyn Mears, PhD, aka "Dr. LL," brings you thoughtful conversations with entrepreneurs and small business leaders navigating visibility, leadership, and growth. Thank you for being here.  

Growing a wellness practice can look exciting from the outside. But behind the team, the beautiful space, and a growing client base can be a business owner wondering whether any of it is actually worth it. Dr. Nalu Cooley, founder of Nalu Healing Arts in San Diego, knows that feeling firsthand. After more than two decades in massage, acupuncture, and Chinese medicine, Nalu took the leap from solo practitioner to building the wellness center she had dreamed about since massage school. What followed wasn't the easy growth story she expected. She went from being fully booked as a solo practitioner to managing a larger space, a team, higher overhead, hiring challenges, marketing, and the realities of becoming a leader. At one point, she was struggling to make rent. Later, after years of trying to make the expanded practice work, she reached a breaking point and was ready to shut the entire thing down. Instead, she rebuilt. Today, Nalu Healing Arts has a fully booked team, stronger systems, a more aligned business model, and a foundation that finally allows Nalu to breathe and gives her more freedom to pursue another passion: providing acupuncture and bodywork for touring musicians and artists. In this episode of Scaling Wellness, Dr. Nalu Cooley shares the unfiltered story of nearly walking away from the business she had spent years building, and what it took to turn things around. In this episode, you'll learn: Why being an incredible practitioner doesn't automatically prepare you to run a growing wellness business What happened when Nalu expanded from solo practice into a larger wellness center How hiring too quickly created some of her biggest business lessons Why she reached a point where she was ready to shut the entire practice down How getting clear on the purpose of her business changed its direction Why she eliminated services that no longer aligned with the practice she wanted to build How transitioning her team from independent contractors to employees challenged her to become a stronger leader What Nalu learned about marketing, Google Ads, reviews, and attracting the right clients Why getting clients through the door is only one piece of building a fully booked team How systems, hiring, training, retention, marketing, and leadership work together when scaling Why Nalu believes wellness owners should get business support before things start falling apart How building a stronger foundation is giving her more freedom to work with touring musicians and artists Dr. Nalu Cooley's journey is a reminder that sometimes scaling isn't about adding more. Sometimes it's about getting clear on what your business is supposed to be, removing what doesn't belong, and becoming the leader the next version of your business requires. Connect with Dr. Nalu Cooley & Nalu Healing Arts Website: https://naluhealingarts.com Instagram: https://www.instagram.com/naloohealingarts/ Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow Scaling Wellness on Instagram: www.instagram.com/scalingwellness

Should you run Google Ads for your dental practice? Gary Takacs and Naren Arulrajah settle paid search vs organic SEO: why ad patients cost 5 to 10 times more, the four cases where Google Ads make sense, the 15% cap on ad management fees, and the five ways dentists waste ad budget. Book a free marketing strategy meeting at ekwa.com/td or a free coaching session with Gary at thrivingdentist.com/csm.

In today's episode, Justin shares the challenges he faced while building Strive 2 Move from zero, from changing his entire business model to surviving COVID and spending years trying to make Google Ads work. Through every setback, one lesson became clear: the circumstances around your business will always change, but your ability to adapt depends on the skills you've built.Justin explains why lack of money, inconsistent new patients, competition, or your location may only be symptoms of a bigger problem. He breaks down why learning how to make money, market your practice, communicate your value, and lead a team can change what you're capable of building.In this episode, you'll hear about:Why lack of money or new patients may actually point to skills you haven't developed yet.How Justin went from starting with one table and no office to building a seven-figure practice that runs without him.Why mindset, self-belief, and business skills matter more than your location, competition, or circumstances when building the practice you want.Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.Ready to take the next step?Our next RC Mastermind Live is just days away in New Jersey. If you're ready to develop the skills you need to build a better practice, this could be the first step. Join Justin and the RC community for hands-on business training designed to help you figure out what's keeping you stuck and what to do next.Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organicPrefer to watch instead of listen?Watch the full episode on the Rehab Chiro Coach YouTube channel.Want help growing your practice?Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcastJane.app PartnerTo get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

Healthcare marketing spent four years settling on one answer to the tracking problem. Get consent, log it and honor it. It rests on an assumption nobody checked, which is that a person is on the other side of the banner reading the question. Software answers that question now. AI browsers do the browsing for people, and when one meets a consent modal it clears the modal as an obstacle. The decision gets logged. Nobody made it. The record a health system would produce to show it honored patient choice is turning into a record of machine behavior. But patients were not reading the banner either. They clicked to make it go away. What changed is who is clicking, which raises a real question about what the consent ever documented. It gets worse at the portal. A patient can hand their own record to an AI tool, and the moment they do, the law protecting it stops applying. HIPAA gives them that right and does not let a provider refuse because the destination is unwise. A health system must complete a handoff it would be sued for making on its own. Marketing owns the door the agent arrives at, and inherits a problem it did not create and cannot fix with a banner. Underneath both sits a question about authority. No regulator drew this line. The federal guidance that set off the panic was vacated in court and never replaced, and the rule meant to succeed it keeps moving further out. The working standards came from settlements instead, which produce a price rather than a principle, and the patient whose information was disclosed collects about twenty dollars. Chris Boyer and Reed Smith work through whether calibrating to litigation risk is honest risk management or an industry declining to decide what right looks like. Jessica Holton, co-founder of Ours Privacy, brings the view from inside that constraint. She was buying media for a telehealth platform when the pixel guidance landed, pulled her tracking, and watched acquisition costs climb. Her argument is that privacy becomes an asset once the whole organization owns it. Her survey names the blind spot. Nearly everyone believes their stack is compliant, and a majority describe that same stack as pieced together. If software declined tracking on a patient's behalf this morning, your consent log recorded a decision nobody made. MENTIONS FROM THE SHOW Healthcare's Long Walk Toward the Patient, the free eBook marking 500 episodes: https://www.touchpointpodcastbook.com Ours Privacy, the HIPAA-compliant customer data platform Jessica Holton co-founded, including the free web scanner she describes in the interview: https://oursprivacy.com/ Ours Privacy, $15M Series A announcement, August 2026. Founders Jessica Holton, Adam Putterman and Tyler Zey launched the platform in 2024 after running the telehealth company Ours: https://oursprivacy.com/blog/oursprivacy-series-a-announcement-growth-marketing-data-infrastructure-healthcare HHS Office for Civil Rights, guidance on the individual right of access, health apps and APIs. The source for the point that information sent to a third-party app at the patient's direction falls outside HIPAA: https://www.hhs.gov/hipaa/for-professionals/privacy/guidance/access-right-health-apps-apis/index.html HIPAA Security Rule Notice of Proposed Rulemaking, published in the Federal Register January 6 2025 at 90 FR 898. Final action now listed in the OMB Unified Agenda under RIN 0945-AA22 HIPAA Journal on the delay of the Security Rule final rule, now pencilled for 2027, and the Privacy Rule final rule status: https://www.hipaajournal.com/final-rule-implementing-hipaa-security-rule-updates-edges-closer/ New York Attorney General settlement with NewYork-Presbyterian, December 2024, $300,000 plus corrective actions covering third-party online tools, pre-deployment testing and deletion of collected patient information: https://www.healthcareitnews.com/news/newyork-presbyterian-pays-300k-settle-ny-pixel-tracking-case Banner Health and LifeStance Health Group tracking technology settlements, including the Banner class of roughly 1,028,000 MyBanner portal users: https://www.hipaajournal.com/banner-health-lifestance-health-group-pixel-settlements/ Five healthcare providers settle pixel class actions, including Bayhealth Medical Center with a class period running through December 31 2025: https://www.hipaajournal.com/five-healthcare-providers-pixel-class-action-settlements/ Atrium Health $1.8 million pixel settlement, preliminary approval May 2026, covering MyAtriumHealth and MyCarolinas portal accounts: https://www.classaction.org/news/1.8m-atrium-health-pixel-settlement-ends-class-action-lawsuit-over-alleged-patient-data-tracking The effect of AI browsers on tracking and attribution, including Atlas auto-rejecting consent banners and stripping referrers: https://taggrs.io/ai-browsers-tracking-attribution/ Prompt injection in AI browsers, and the position from OpenAI and the UK National Cyber Security Centre that it likely cannot be fully solved: https://techjournal.org/are-ai-browsers-safe The GA4 consent change of June 15 2026, retiring Google Signals as a control and leaving ad_storage as the single gate to Google Ads: https://www.digitalapplied.com/blog/ga4-consent-split-june-15-2026-ad-storage-tracking-audit Jessica Holton on LinkedIn: https://www.linkedin.com/in/jessicalynneholton/  OursPrivacy: https://oursprivacy.com/  Reed Smith on LinkedIn: https://www.linkedin.com/in/reedtsmith/ Chris Boyer on LinkedIn: https://www.linkedin.com/in/chrisboyer/ Chris Boyer website: http://www.christopherboyer.com/ Chris Boyer on BlueSky: https://bsky.app/profile/chrisboyer.bsky.social Reed Smith on BlueSky: https://bsky.app/profile/reedsmith.bsky.social Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the STL Bucket List Show, we sit down with Logan Ice, founder of The Growth Den — a Saint Louis-based fractional growth and demand marketing consultancy helping local businesses stop guessing and start advertising with intention.Logan first landed in Saint Louis for Washington University, but it was a $5 scalped ticket to a Cardinals-Cubs game — and a stadium-shaking Pujols walk-off grand slam — that convinced him to stay for good. After a detour to Seattle helping Varsity Tutors open a new office and years consulting for enterprise clients like Edward Jones and Centene, he built The Growth Den around a different model: instead of open-ended retainers, he embeds as a fractional head of growth, builds the tools and AI models a business needs, and then hands them the keys. In this conversation, Logan and Luke dig into the fundamentals every Saint Louis business owner should know — the difference between demand generation and demand capture, where a restaurant with a $500 budget should actually spend it, why protecting your own brand terms on Google comes before anything flashy, and the single biggest mistake he sees business owners make with their ad accounts. It's a conversation about building a business without losing your family in the process — and why, for Logan, the real ROI is never missing bedtime.They discuss: - Why a Cardinals game sealed Logan's decision to call Saint Louis home - Building The Growth Den around an embedded, fractional growth model instead of retainers - The real difference between demand generation and demand capture - Where a local restaurant should spend its first $500 in ad budget - Knowing when it's time to stop DIY-ing your marketing and bring in helpSupport the show

In this episode, Arin Gharapetian shares his insights on digital marketing, the importance of understanding client processes, and lessons learned from mistakes in paid search campaigns. Discover practical tips for managing campaigns, avoiding common pitfalls, and leveraging AI effectively.Key topicsThe importance of understanding client processes in campaign managementLessons learned from a $50,000 Google Ads campaign mistakeStrategies for effective communication with stakeholdersThe role of AI and automation in modern marketingBest practices for tracking conversions and measuring successThe significance of patience and testing in campaign optimizationHow to handle industry updates and changes effectivelyThe value of owning mistakes and learning from themChapters00:00 Introduction to Arin Gharapetian and his expertise02:08 Arin's background and approach to marketing for healthcare and service businesses04:30 Arin shares a costly Google Ads mistake involving bid strategy changes07:42 The importance of cross-department communication in campaign success10:39 Lessons on testing, patience, and learning from campaign mistakes13:11 Handling industry updates and AI tools responsibly16:02 Advice for managing mistakes and stakeholder expectations18:32 Implementing new processes and continuous learning in campaign management21:02 Key takeaways: embracing mistakes and ongoing education22:05 Common industry mistakes and how to avoid them24:41 The impact of AI on marketing and what to watch out for28:13 Final thoughts on AI, industry changes, and continuous improvementFind Arin on ⁠LinkedIn⁠Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event⁠

He sells vapes with no nicotine. Every ad platform, payment processor, and carrier treats him like Big Tobacco anyway.Conrad Kurth founded Cyclone Pods in 2018 after watching every friend he had get hooked on Juul. Eight years later the brand has grown every year with a 60 percent repeat customer rate, no paid ads, no Shopify Payments, and no USPS. This is what selling on hard mode actually looks like.What you'll learn:Why a product with no addictive ingredient still gets a 60% repeat rateWhere a new customer really comes from when Meta, Google, and TikTok won't run your adsWhy "alternative advertising" on age-restricted sites sent traffic that never convertedThe Sunday morning Shopify Payments shut off with no warning, and the standalone store he keeps ready for next timeHow UPS and FedEx agreed to ship after seeing lab data, and why USPS never willWhether publishing third-party lab results helps SEO (his honest answer: he can't prove it)Why Wisconsin only allows vapes from Philip Morris, Altria, and ReynoldsThe Focus Pouch story: caffeine plus lion's mane, reishi, and cordyceps, two years before caffeine pouches were a categoryVapes for dogs, the leaking device that got pulled, and what he'd tell his 2018 selfHis advice for anyone selling a restricted product: ignore the ad people, do the legwork yourselfGuest: Conrad Kurth, founder and CEO of Cyclone Pods, a nicotine-free vape and nootropic pouch brand based in Santa Monica, California. Former software engineer.Show Links:Cyclone Pods: https://cyclonepods.comEmail Conrad: conrad@cyclonepods.comSPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

On this episode of The Green Grind, LeRoy Mains and Kory Ballard sit down with Brandon Comstock, a longtime landscape industry entrepreneur who built Landscapers by Nature in Calgary, Alberta, around commercial landscape maintenance, snow services, and a highly specialized condo-focused business model. Brandon shares the lessons he learned building the company, including why specialization can be a powerful growth strategy, how saying "no" helped his company become better at what it did, and why strong customer relationships can be worth more than simply competing on price.

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/HPRzu3q3cRMIn this episode, I take you inside ClinicMonk™ and show you how the marketing and referral dashboard helps you finally see where your clients are actually coming from. I break down the key metrics to watch, how to spot bottlenecks in your intake process, and how to use real data to invest more in the marketing that is actually working.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:22] How ClinicMonk™ captures and follows up with leads.[04:09] The four intake metrics to check before spending more on marketing.[06:23] How to track where new clients are coming from.[08:30] The difference between leads, qualified leads, and new clients.[10:30] How to identify your best-performing Google Ads campaigns.[12:07] Tracking ROAS, cost per client, and client lifetime value.Links From The Episode:Join the ClinicMonk™ waitlist → https://clinicmonk.com/Mentioned in this episode:Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

Thinking about bidding on your rival's brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor's name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition. While Google Ads policy permits this strategy at the keyword level, the financial reality behind these campaigns tells a completely different story.In this episode, Chris Schaeffer tears down the myth of "conquesting" and explains why these efforts are better labeled vanity campaigns or kamikaze bidding—strategies that burn your budget just to feed an ego.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com