Podcasts about Google Ads

Send us Fan MailChatGPT. Claude. Gemini. Or Google...Search visibility has changed.AI search is changing how donors and volunteers find nonprofits, and most teams are still figuring out what to do about it. This week, host Jena Lynch talks with Jessica King, Director at Getting Attention, about what's actually working in search right now...from why ChatGPT, Claude, and Gemini are showing up as real traffic sources, to why relying on one platform is risky, plus how to make full use of the $120,000-a-year Google Ad Grant. Jessica's take: you don't need a new playbook for AI, just a stronger version of the marketing fundamentals you already know. What You'll LearnWhy ChatGPT and Claude are already shortlisting nonprofits before donors ever reach your site, and what that means for your funnel.Why AI search doesn't call for a new strategy, just sharper execution of the SEO fundamentals you already have in place.How to build a channel mix that holds up when a single algorithm or platform shifts.How to extend the reach of your $120,000-a-year Google Ad Grant as search behavior changes.Why page-level content depth outweighs metadata for both AI and traditional search, and what that means for your content priorities.If your team has just a few hours a month for online visibility this Giving Season, this episode tells you where to spend them.About Our GuestJessica King is Director at Getting Attention, where she helps nonprofits get more from Google Ad Grants, paid Google Ads, and search-focused content strategy. Before Getting Attention, Jessica worked in communications and digital marketing across higher education and the nonprofit sector, with a focus on SEO for mission-driven organizations. She holds a Master's degree in Communication from Virginia Tech.Links MentionedGetting Attention: gettingattention.org - free guides, templates, and Google Ad Grant auditsGetting Attention on YouTube: weekly tutorials and marketing adviceBook recommendation: Steal Like an Artist by Austin KleonDonorbox: donorbox.org  - fundraising tools for nonprofitsHostJena Lynch is Head of Community Engagement at Donorbox. Each week on The Nonprofit Podcast, she brings nonprofit leaders practical strategies and clear insight to help them raise more and reach further.Chapters:0:00 Intro & Welcome1:43 Meet Jessica King from Getting Attention2:24 AI as a Traffic Source and the Shifting Search Landscape6:38 Donor Trust, AEO/AIO Buzz, and Not Losing Sight of the Fundamentals8:34 Why Foundational SEO Is the Basis for AEO10:50 Building a Marketing Mix With No Single Point of Failure13:26 Making the Most of the Google Ad Grant19:05 Why Traditional Website SEO Isn't Dead21:24 How AI Levels the Playing Field for Smaller Nonprofits24:11 Non-Negotiables for Giving Season27:53 Connect With Jessica and Getting Attention28:35 Wrap-UpDonorbox is a trusted online and on-location fundraising platform that helps nonprofits raise more. With easy-to-use donation forms, powerful donor management tools, and features designed to grow recurring giving, we have helped 100,000-plus organizations process more than $4 billion in donations worldwide.Enjoying the show? Subscribe for more practical fundraising strategies, leadership insights, and tools to help your nonprofit grow sustainably.The information provided in this series is for educational purposes only and does not constitute legal or financial advice. Please consult with a professional advisor for specific guidance.Support the show

Send us Fan MailCan AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming optional?If you're enjoying the show, follow or subscribe wherever you're listening. It helps more marketers find these conversations.For the last year, "AI will replace marketers" has been one of the loudest claims in the industry. David, founder of Groas, actually built the thing that was supposed to prove it: a fully autonomous ad platform where you connect a campaign once and never log in again. So this episode isn't theory. It's what happened when someone tried to remove the human completely, and what he learned when it didn't work the way he expected.David walks through how Groas evolved from a simple dynamic landing page tool into an end-to-end autonomous ad system, and why he changed his mind about humans being optional in the process. He also explains why Groas recently closed off self-serve signups after nearly a year of accepting anyone who wanted in, and what that decision revealed about where AI genuinely replaces people and where it still can't.If you're building an agency, running ads for clients, or just trying to figure out which of your skills are actually future-proof, this conversation gives you a real answer instead of a hot take.This episode will show you:Why dynamic landing pages built to match search intent can lift conversion rates significantlyThe moment David's stance on "AI replaces marketers" flipped, and whyWhere AI genuinely outperforms human account managers, and where it still falls shortWhy Groas stopped accepting self-serve signups and started requiring applicationsThe two skills David says matter most for anyone starting in marketing or agency work todayIf you're an agency owner or marketer trying to figure out how much of your work AI can actually take off your plate, this episode gives you a founder's-eye view of exactly where that line sits right now.About our guest David is the founder of Groas, a platform that started as a dynamic landing page tool and evolved into a fully autonomous Google Ads system. Website: https://origin-www.groas.com/LinkedIn: https://www.linkedin.com/in/davidpourquery/#AIMarketing #GoogleAds #MarketingPodcast #DigitalMarketing #AgencyLife #MarketingStrategy #AIandMarketing #GrowthMarketing Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Could a garage door company really be worth $2 billion? In this episode of Torsion Talk, Ryan breaks down reports of a potential $2 billion deal involving A1 Garage Door Service and KKR—and what continued private equity consolidation could mean for independent garage door companies across the country.While the reported transaction has not been officially confirmed, Ryan discusses the potential impact of another massive private equity move in the garage door industry, including market consolidation, competition, branding, and why locally owned garage door companies may need to lean harder into their identity as independent, family-owned businesses.Ryan also shares several major marketing updates, including why Markinuity stopped running ChatGPT Ads after tracking conversion costs, Google's continued push toward AI Overviews and AI Mode, and new challenges marketers are facing as Google restricts access to search and keyword data.Another major shift is happening inside Google Search itself. Two people standing in the same location can now receive noticeably different search and AI results for the same query. Ryan explains why manually searching your own company may no longer accurately tell you where you “rank” and why garage door companies need to rethink how they evaluate SEO performance.The episode also examines how AI Overviews are reducing organic clicks and pushing traditional search results farther down the page. Ryan explains why ranking in Google still matters, but being recommended by Google AI is becoming increasingly important for replacing traffic that traditional organic search is losing.Google Ads and AI Max campaigns are another major topic. Ryan discusses why AI-powered advertising may work extremely well for e-commerce but continues to present challenges for urgent home service searches like broken springs, emergency garage door repair, and same-day service. When homeowners need help immediately, predicting future buying behavior isn't necessarily as valuable as appearing at the exact moment they search.Ryan also looks at the 2026 homeowner market, interest rates, remodeling spending, growing demand for repairs, and what current economic conditions could mean for garage door replacement and service companies.The garage door industry is changing quickly—from private equity and consolidation to AI search, Google Ads, SEO, and changing homeowner behavior. Independent dealers need to understand what's happening and position their businesses accordingly.Subscribe to Torsion Talk for more garage door industry news, marketing updates, AI, SEO, Google Ads, private equity, business growth, and strategies for garage door company owners.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/

For decades, one challenge has consistently been at the top of chiropractors' minds: How do I get more new patients? Today, the answer increasingly starts with what happens when someone searches for a chiropractor online. In this episode, Dr. Noel Lloyd interviews Corey Hiben, founder of ChiroX, about how chiropractic practices can use SEO, Google Ads, Google Business Profiles, better websites, and data-driven marketing to create a more predictable new patient pipeline. Corey shares his journey from occupational therapy into digital marketing and explains why he ultimately chose to specialize specifically in helping chiropractors grow. In This Episode You'll Learn: Why new patients remain one of the most important KPIs for a growing chiropractic practice How to tell whether you actually have a new patient problem — or a retention problem What it really means to "dominate local search" Why appearing near the top of Google and Google Maps matters Common Google Business Profile mistakes chiropractors make Why the services listed on your website and Google Business Profile should align The difference between SEO and Google Ads When Google Ads may make sense for faster lead generation Why SEO should be viewed as a long-term business investment Why many chiropractic websites fail to convert visitors into patients What your website should communicate to a prospective patient Which marketing numbers chiropractors should insist on seeing Why attribution and tracking matter when evaluating a marketing company How marketing strategies differ between small and competitive markets Why marketing campaigns need time and data to improve What type of chiropractic practice is an ideal fit for Corey's approach SEO vs Google Ads: Corey explains a simple way to think about the difference: Google Ads can help create opportunities in the shorter term, while SEO is a longer-term investment in the visibility of your practice. For growing practices, the strongest strategy may ultimately involve both — paid visibility today while building organic visibility for the future. Your Website Isn't About You One of the biggest mistakes Corey sees is chiropractic websites filled with information about the doctor but lacking a clear path for someone who simply wants help. Prospective patients primarily want to know: Can you help me?Can I trust you?How do I schedule? Making those answers obvious can dramatically improve the effectiveness of your online presence. Track the Number that Matters Marketing shouldn't be a mystery. Corey recommends looking closely at how much you're investing and how many actual new patients are being generated from that investment. Cost per lead and other metrics matter, but ultimately the practice owner needs to understand whether marketing is producing real patients and real growth. Learn More about Corey Hiben & ChiroX If you'd like to learn more about Corey's approach to chiropractic SEO, Google Ads, websites, and local search: Visit: ChiroXMarketing.com You can also check out the ChiroX Podcast on YouTube, Spotify, and other major podcast platforms. Dr. Noel Lloyd has also appeared as a guest on Corey's show. Ready to Grow Your Chiropractic Practice? Getting new patients through the door is only part of building a successful practice. You also need the systems, team, leadership, and associates to serve those patients without making the owner responsible for everything. Learn more about Five Star Management: Visit MyFiveStar.com Ready to see what's possible for your practice? Book a consultation with the Five Star Management team and learn how the right systems can help you build a stronger, more scalable chiropractic practice.

Are you targeting the right Google keywords? Could location-based keywords outperform "online therapy" and virtual ones? Is your website helping Google find your practice? In this episode, Joe Sanok works with digital marketing strategist Mike Zoladkowski to develop a Google Ads and SEO strategy for Great Lakes Online Counseling. They explore why targeting "online therapy" and "virtual therapist" keywords may not be the most effective approach, and why geographic and population-based keywords can often deliver better results. Mike explains how to start with the goal of an advertising campaign, choose keywords based on specific services and client populations, and structure website content so Google can understand exactly who and where the practice serves. The episode also looks at how SEO, website design and paid advertising work together to attract the right clients.

In this episode of The Green Grind, Kory and Leroy sit down for a no-guest conversation about what it really takes to grow a successful landscaping business—and why staying comfortable can be one of the biggest obstacles to growth. The guys break down a recent acquisition, what they learned from bringing new team members into the company, and why having strong systems in place can make taking on additional business much easier. They also dive into hiring, leadership, delegation, and the importance of planning 3–5 years ahead instead of constantly reacting to what's happening today.

Painting contractor marketing, painting business marketing, Facebook Ads, Google Ads, SEO, and painting leads — which marketing strategy should you actually use to grow your painting company?Brandon Pierpont, founder of Painter Marketing Pros, breaks down exactly which marketing channels painting contractors should focus on at each stage of growth — from starting at $0 to scaling beyond $1 million in annual revenue.Instead of throwing money at every new marketing strategy, Brandon lays out a roadmap for choosing between free marketing, Facebook Ads, Google Local Services Ads, Google PPC, SEO, referrals, social media, and more.In this episode, you'll learn:• The marketing fundamentals every painting company needs• How to market a painting business from $0–$500K• When painting contractors should start running paid ads• Facebook Ads vs Google Ads for painting leads• Why some contractors think Facebook Ads “don't work”• When Google PPC actually makes sense• How to use Google Local Services Ads• Why reviews and referrals are so valuable• When to invest in SEO• How to build long-term brand equity• Why your sales system matters just as much as lead generation• How local Facebook groups can generate painting leadsStart your Free 14 Day Trial for Routemize - https://routemize.com/Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen#PaintingContractor #ContractorBusiness #ArtificialIntelligence #AI #PaintingBusiness #HomeServices #BusinessGrowth #ContractorSecrets

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/0j7z97wzFdkIn this episode, I take you inside ClinicMonk™ and show you how its visual pipeline helps you track every inquiry from the moment it comes in. I share how you can automate follow-ups, monitor your leads and conversion rates, and quickly spot where things are getting stuck so you can make smarter marketing and intake decisions.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:36] See how ClinicMonk™ tracks every inquiry in one visual pipeline.[03:22] Automate follow-up for forms, missed calls, and consult bookings.[08:09] Learn why fast follow-up is key to converting leads.[09:45] Track which inquiries come from Google Ads.[10:37] Identify qualified and unqualified leads.[14:24] Spot intake and conversion bottlenecks quickly.Links From The Episode:Join the ClinicMonk™ waitlist → https://clinicmonk.com/Google Workspace → https://referworkspace.app.goo.gl/EtJ2Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MOMentioned in this episode:Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Are you making financial decisions that are helping your child care business grow, or quietly holding it back? Many owners work incredibly hard to fill their programs, but without a solid understanding of their numbers, it's easy to make costly mistakes that impact enrollment, profitability, and long-term success. Join Brian and Carol Duprey as they wrap up their three-part series on mastering full enrollment by connecting the dots between financial confidence and enrollment growth. Tune in as they explain why understanding your profit and loss statement, managing cash flow, setting tuition strategically, and avoiding emotional spending decisions are all essential to building a thriving child care business. You'll also hear why marketing should never be viewed as an expense, but as an investment that can generate years of recurring revenue. Brian and Carol share why many centers unintentionally limit their growth by underinvesting in marketing, underpricing tuition, or failing to understand the financial impact of everyday business decisions. Whether you're working toward full enrollment or trying to build a stronger financial foundation, this episode offers valuable insights to help you make smarter decisions with greater confidence. Listen in and discover how combining sound financial management with consistent marketing can help you create a profitable center with a healthy waitlist. Mentioned in this episode: Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

“AI ad platforms will win by becoming less like ad managers and more like answer engines. Measurement is becoming the strategy, because zero-click behaviour is already changing the funnel.”Performance & brand marketing expert Josh Duggan digs into where AI, search and commerce are actually heading; not in theory, but in the real world of live campaigns and platform shifts.ChatGPT ads are already here, but the platform is still acting like Google Ads 15 years ago. Josh reveals why the current setup is full of irrelevant targeting, weak reporting and click-only optimisation - and what that means for brands trying to get ahead before the real opportunity arrives.You'll discover:Why ChatGPT ads currently feel basic, clunky and dangerously easy to mis-trigger with the wrong intent.The biggest missing pieces in the platform, from negative keywords to search-term visibility and conversion-based optimisation.Why shopping feeds, offline conversion value and customer list matching are likely to matter far more than today's ad units.How Google is quietly turning paid search into a more automated, more AI-shaped experience.Why AI Overviews, AI Max and dynamic product feeds could reshape how brands win visibility in search.How Meta is changing faster than most marketers realise, with 70% of Instagram content now coming from accounts you do not follow.Why creative diversity, always-on content and dynamic landing pages are becoming the new performance edge.Where TikTok Shop, ShopMy, Pinterest, Snapchat, YouTube and affiliate channels fit into the next growth cycle.Josh also breaks down the real state of trade, including why UK online spending is still growing, why fashion and footwear are more volatile and why November remains the make-or-break month for many brands. If you want a clear-eyed view of what is hype vs. what is already working and where paid media is heading next, this episode is essential listening.Chapters:[00:30] Introduction and episode overview[02:35] ChatGPT ads: early limitations and potential[12:30] Google search, AI discovery and shopping ads[21:05] Meta's growth, creative diversity and AI-generated advertising[30:10] Other channels: TikTok Shop, ShopMy, Pinterest, Snapchat and YouTube[35:00] Ecommerce trading outlook, market performance and Q4 priorities[41:10] Closing thoughts

To monetize your sales pipeline, you need to fill it, prioritize it and tackle it. This whole idea of knowing what to do and not doing it, is rampant. It seems ridiculous. It’s like, “who would do that?” And the answer is nearly everybody does it. And none of us do it on purpose, but we all, to some extent, end up doing it. David: Hi, and welcome to the podcast. In today’s episode, cohost Jay McFarland and I will be discussing how to monetize your sales pipeline. Welcome back, Jay. Jay: Thank you, David. It’s such a pleasure to be here. I really can’t wait to talk a little bit more about this process. I see people who kind of think they have a pipeline. But they’re not sure exactly what to do with it. So a good, important topic today. David: Yeah. What to do with it or in a lot of cases, even what it is. I think even before we can talk about how to monetize it, you almost have to identify it. What is it? What is your sales pipeline? Who is it? Who are the people who are in it? Where is it located? Is it just inside your head? Because if it’s just inside your head, leaving enormous amounts of money on the table. Jay: Yeah, and we’ve talked in the past about key performance indicators, KPIs. First you have to know what that pipeline is. Then you have to know how to track it and where people are at in each stage so that things ideally trigger automatically. I think that’s the end goal, but getting there can be difficult. 3 Steps to Monetize Your Sales Pipeline David: Yeah, I mean I think of it in terms of filling it, prioritizing it and then tackling it. Because if you’re not doing it in that order, it’s going to be problematic for you. Jay: All right. Well then let’s start with filling it. Let’s get that going. David: Okay, Well, when we talk about filling our pipeline after we’ve identified what it is and where it is, filling it obviously is the biggest thing. And I think a lot of salespeople tend to think of this as being pretty important. Getting new leads into their pipeline. And of course, it is very important. It’s the number one step. Because until you know who’s in there, you don’t really have anything you can do. You’ve got to have the prospect first. So filling it starts with asking yourself, who goes in here? And what types of clients am I looking for? Are they in particular types of industries? Are they located in a particular geographic area? What are the different things that I’m looking for in terms of a good, solid prospect for my pipeline? So who goes in is very important. But who stays out is also extremely important. And we don’t think about this, but it is so critical. In my sales career over the years, particularly in the early stages, I just thought if someone was willing to talk to me then they were a good prospect. And I learned, not as quickly as I should have, that that’s just not the case. There are people out there who will be happy to talk to you again and again and never actually buy anything from you. So when you’re looking at who goes in and who stays out, think in terms of exactly that. When you are talking to someone, if you’re not able to get them qualified in as quickly as you’d like, to make sure that they have the need, the desire, the money, the budget, the willingness to spend. Then, don’t keep going back to that well and expecting to get water out if there’s no water to be found. Jay: You know, we had exactly this problem here recently with the company I’ve been doing consulting for. They wanted to start using Google ads and David: mm-hmm. Jay: So they just put out some general pay for click kind of stuff, and their phones and their online scheduling just lit up. I mean every single day, packed and full. But only about 3% of those calls were related to their actual focus and their product. So they ended up spending all this time. And then what they had to do was go through a process of, like you said, Okay. Identifying the core customer and refining your keywords down to a point where you’re not getting all of that other stuff. At first, they’re like, “look at all these calls. This is going to be great,” and it turned into a huge detractor very quickly. To Monetize Your Sales Pipeline, Don’t Overfill it David: Yeah. And so when we think in terms of filling our pipeline, and I led with that. I said, Okay, first we have to fill it, but we don’t want to overfill it. And we particularly don’t want to fill it with people who have no likelihood of becoming clients. So, a lot of times the thought process is, you know, where is the next lead going to come from? Whether it’s coming from online, whether you’re doing something with Google, whether you’re doing in person prospecting, whether you’re doing it through social media, where they come from is not as critical as making sure that you’re getting people into the pipeline that you can qualify in or out as quickly as possible. So that’s really the first thing. Fill it, but don’t overfill it. Because I know people who have what they think are sales pipelines. It’s basically a database of thousands of people that they’re never going to get to, because they didn’t do the second thing we’re talking about, which is to prioritize it and decide, you know, who are the people in here that I need to be in touch with now? We need to rank the contacts inside that database so that we can be in touch with the right people at the right time. I mean, that’s really all prioritization is, starting with the most important contacts first, and that’s a challenge sometimes too, is to say, Okay, well who is most important? is it what they refer to as the bleeding neck thing? You know, who’s in the most trouble? Or is it, hey, I’ve got a really good, loyal client who reached out to me. Do I reach out to them first, or do I reach out to the person who’s screaming, who I might not know as well? That’s a personal decision, but in a lot of cases, you need to do your prioritization based on what’s most important to you. If it’s serving a really good customer first, then that person has to come first. If somebody else is screaming for service, but they’re new prospects and you have no idea whether or not they can spend a dime with you, you need to decide how that’s going to fall on the prioritization scale. And to the extent possible, if you have help, if you’ve got an administrative assistant who can help with some of that stuff, that’s great. But prioritization is absolutely key. Is it our best customers? Is it the person with the biggest, most pressing need? Now, biggest and most pressing are also two different things, right? Somebody might have a very pressing need for a very teeny, tiny order. And so if that’s the case, does it make sense for you to step away from what you’re doing with a bigger, more important order or customer to deal with somebody who’s got something smaller in mind. And once again, you’ve got to make some of these decisions for yourself. But when you recognize that there are different criteria that go into this decision, then it really becomes more of a simple thought process. Because you make those calls for yourself and then you make those decisions accordingly. And there are always people who are going to have time sensitive projects. So where does that fall into the overall scheme of things? People, you know, say they need stuff tomorrow or they need it immediately. And sometimes that’s the case and sometimes it’s not. So finding those things out is also part of this process. Jay: Yeah. One of the ways I ‘ve seen this done, kind of what you’re talking about, is identifying where different leads are coming from. So I have leads that are referrals and I have leads that are from Google Ads. And then I’m tracking my close rate on both of those leads, and I’m realizing that the ones that come from referrals or my current database, my close rate is 30%, and from Google it’s 10%. To me, that’s a great way to be able to identify where you should focus your time. David: Yeah. And in those situations too, I mean, some people will look at that and say, “well, I got 30% here and 10% there. Let’s forget about that.” But hey, 10% is still 10% right? And if your qualification procedure is tight, and you can disqualify the unqualified as quickly as possible, and I’m sure we’ll talk about that in future podcasts as well, then it makes perfect sense to look at that. Because the 10% that you’re getting from one source might actually perform better than the 30% you’re getting somewhere else, depending on how large a customer it is and what they’re buying. So there are all those different factors involved, and it’s smart. What you’re doing is very smart. Looking at that and trying to make those best decisions based on what’s actually happening in real life, in your customer base, in your prospect base. Jay: Yeah. Such a great point, because I may be able to close 30% of this type of lead, but I’m only getting three of those a day. And then on the 10% side, I’m getting 20 of those a day, so David: Right. Jay: That’s part of that calculation, right? David: Yeah, 10% of 20 is two. So if you can pick up two customers from it, then, you don’t want to throw that away. Jay: Yeah. Yeah, absolutely. And I think the other part is you don’t have to ignore those smaller percentages or things. You can have systems to deal with those people. Maybe you put them in a drip program so that they’re still getting contact from you. There’s other ways you’re not going to just, you know, kiss those people goodbye. You just may have a different way to reach out to them. David: Absolutely. All right, so we talked about identifying it, well, identifying it first, but then in terms of the 1, 2, 3 of it, filling your pipeline, prioritizing your pipeline, and then tackling it. So we talked about filling it and prioritizing it. Now, when it gets down to tackling, it’s really just a matter of doing. Once you’ve done your prioritization, once you’ve decided who the next person is, or who’s the first person I need to be in touch with, then it’s a matter of executing on your plan. So your prioritization is essentially your planning stage. And then tackling it is just about taking action. It’s about doing it. And we’ll be talking about things like call reluctance and things like that in future podcasts. But this whole idea of knowing what to do and not doing it, is rampant. It seems ridiculous. It’s like, well, who would do that? And the answer is nearly everybody does it. And none of us do it on purpose, but we all, to some extent, end up doing it. It’s like, Well, I know I need to do this, but then something pops up on our radar and we do that. It could be shiny object syndrome. We’ve talked about squirrel before, right? Squirrel. That was from a movie, right? You had mentioned that in a previous podcast. Jay: Yeah. That was from Up In Disney’s Up. David: Right, okay. The dog. Jay: The dog, yeah. David: Yeah, and I think we can all relate to that. So it’s like we know what we need to do, but then we get distracted. And so tackling it simply means having the self discipline to, once you’ve made that plan, to stick to that plan. And follow your instincts in that regard, because if you’ve taken the time to identify who needs to be in touch next, then you want to make sure that that’s the person that you’re being in touch with. It’s very straightforward, but needs to be mentioned because a lot of times it just doesn’t happen. There are probably situations. I know I’ve been in this situation, probably anybody who’s watching this podcast has been in a situation where you’re like, Oh, I really need to call so and so. I really need to get in touch with this person or that person. And then days go by, or weeks go by, or months go by, and in a lot of cases it’s because you didn’t do step two, you didn’t prioritize it. You didn’t actually put that person on a list, at or near the top of that list where they would be seen, and it could be acted. And once again, going back to what we started out on this, if you’re doing it all in your head, you are going to miss things. There’s no way you will not miss things. It’s just the way things work. You get it down on paper, you get it into one prioritized list, you organize it, you sort it. You start at the top and work your way through. That’s about the best way that you’re ever going to be able to get these things done. So, the topic that we started out with was monetizing your pipeline. Now, all we’ve really talked about is filling it and prioritizing it and tackling it, but that’s what leads to the monetization. Because it’s the failure to do those things that puts you in touch with a lot of the wrong people at the wrong time with the wrong words. That leads to non monetization. So if you really want to monetize your pipeline, you still need to focus on these three things. First, you have to fill it, then you have to prioritize it, and then you have to tackle it and be ruthless about eliminating poor quality prospects. Jay: Yeah, I totally agree with you. And again, looking at tackling knowing your sales cycle is something that can be critical. Like if you, if you discover that, if you don’t get back to them in a week, then the close rate goes down. I mean, it depends on what type of business you have, but that timeliness is also something you should study and look at. Because you may learn, if I don’t get back to these customers in 48 hours, then my percentages go way down. David: Absolutely. I mean, I’ve always maintained that a hot lead is like a hot cup of coffee. It doesn’t get any hotter as a result of neglect. You know, you’ve got to get to it fast. And leads are like that. And I know I’ve made that mistake in my business over the years where something comes in, I get distracted. You follow up later and they’re like, “Oh, I already took care of that.” It’s like, “ugh.” Now I haven’t done that at all recently, but I know years ago, and in the early stages, I’d just have things falling through the cracks because I didn’t do this consistently, these three things. When you do it, it works really well. When you don’t, you really pay the price. Jay: Yeah, absolutely. How do people find out more, David? David: Well, you can go to TopSecrets.com/call if you’d like to have a call with myself or my team to talk about how you’d like to grow your sales and profits. We can have a strategy session, discuss where you’re struggling, what you’re looking to do, and if we can help, we’ll tell you how we can do that. And if we can’t help, we’ll tell you that too. So I’d start with that: TopSecrets.com/call. Jay: All right, Dave, I love it. Thank you so much for joining us today. David: Thank you, Jay. Ready to Grow Your Sales & Profits? If so, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

Mark Chapman - ChatGPT has adsAre your ads really connecting to engaged couples or just blending in with everyone else? What would happen if you could be the only ad a couple sees while researching their wedding plans on ChatGPT? How do you make sure your ad budget is working smarter, not harder, and actually delivers real results? In this guest episode, I welcome Mark Chapman back to break down the new ChatGPT ads, explore the best ways to target, test, and refine your messaging, and uncover what truly sets your business apart in a crowded digital landscape.Listen to this new episode for actionable strategies to target better, craft standout ads, and make your marketing spend truly count.About MarkMark is the wedding industry's authority on paid advertising. His deep fascination with paid ads started way back in 2010 when he cracked the code of Google Ads for his family's wedding business. After mastering ads for himself he started helping others > and fast forward to now, his team successfully manages $30M per year in paid ads for wedding businesses across the country. When he's not studying advertising data and trends you can find Mark snowboarding, hiking and enjoying everything mother nature has to offer at his home in Mammoth Lakes, CA!Contact MarkEmail: Hello@TheIDoSociety.comText: (760) 647-0403Web: TheIDoSociety.comSocials: @theidosociety If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Episode SummaryIn this episode, I sit down with my friend Mark Chapman to dive deep into the brand new world of ChatGPT ads and what these mean for wedding professionals and business owners in our industry. We break down exactly how ChatGPT's advertising works, including the types of accounts that see ads, budget minimums, and how the context hints feature shapes targeting. Mark Chapman explains where ads appear within user conversations, why there's only one ad per conversation, and how this exclusive real estate can be a real advantage compared to more crowded ad platforms.We get practical by discussing the process of creating strong context hints and why keeping them specific to your service or offer is so important, especially since ChatGPT is different from platforms that let you target age or other demographics. Mark Chapman walks through campaign structure, geographic targeting all the way down to zip codes, and how you can set specific ad runs for time-sensitive promotions like trunk shows. We also get into the creative side, including best practices for headlines, descriptions, and images given the tight character limits in ChatGPT ads.We talk cost and ROI, addressing concerns about minimum spend, click pricing, and how to judge if your investment is yielding meaningful inquiries and bookings. Mark Chapman shares early campaign results, conversion tracking, and A/B testing insights, and together we highlight the value of differentiating your offer in a way that truly stands out. Most importantly, we emphasize that success comes from consistent testing, optimization, and embracing the natural delay between advertising and seeing actual sales in the wedding space.By the end of our conversation, you'll have a clear understanding of whether ChatGPT ads are right for your business, how to approach this evolving platform, and why being an early adopter can give you a competitive edge as more couples are using AI tools for their wedding planning journey.Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers.Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands.You'll learn:Why relying too heavily on Google Ads can make your Shopify business vulnerableHow SEO helped transform a paid traffic business into a valuable ecommerce assetWhy chasing competitive keywords is often the wrong SEO strategy for growing brandsHow building topical authority can generate thousands of organic visitorsHow long-tail SEO helped capture high-intent customers ready to buyWhy organic traffic can increase the value and saleability of an ecommerce businessHow Jayden uses SEO strategies across multiple ecommerce brandsIn This Episode(00:00) The Problem With Relying on Paid Ads(01:15) Why 10% Margins Were Too Risky(03:44) Building a 50/50 SEO & Paid Ads Strategy(05:04) Finding High-Intent Ecommerce Keywords(08:02) Turning Winning Ad Keywords Into SEO Traffic(11:13) Matching Search Intent to the Customer Journey(15:49) Selling the Ecommerce Business(17:08) Why Organic Traffic Increased Business Value(19:49) Cross-Selling & Increasing Customer Value(21:48) Turning Ecommerce Traffic Into Leads(26:04) The Metric That Predicts Future Sales(29:16) How Smaller Ecommerce Brands Can Win SEO(31:55) A Low-Cost Ecommerce Backlink Strategy(35:37) Final ThoughtsWe also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel.Learn more from Jayden:Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/Camper Nation: https://campernation.co.uk/Kiln Crafts: https://kilncrafts.co.uk/YouTube: https://www.youtube.com/@JaydenClarkHTEFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

This week on Marketing O'Clock: Google Search will be releasing its /goto parameters. Google says it's rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google's testing a new Alpha setting in Google Ads accounts. Visit us at - https://marketingoclock.com/

Every provider asks the same question when they start running ads. Should I use Meta or Google. The honest answer is they do completely different jobs. In this episode I break down how Meta and Google ads work differently for a cash based pelvic health business, when each one makes sense, and why picking the wrong one first can waste your budget and your time.You will learn what each platform is actually good at, how buyer intent differs between the two, and how to decide which one fits your practice right now based on where you are in your growth.Ready to build an ad strategy that actually brings in the right clients. Head to pelvibiz.com to see how we help providers do this.Key takeaways Meta and Google ads solve different problems Buyer intent is the biggest difference between the two platforms The right platform depends on where your business is right now Picking the wrong one first can waste budget and timePull quotes Picking the wrong platform first can waste your budget and your time. Meta and Google ads solve completely different problems.Links pelvibiz.comTags pelvic health business. meta ads for physical therapists. google ads for physical therapists. cash based physical therapy marketing. pelvic pt business coach. PelviBiz. marketing for private practice

STOP TRACKING EVERYTHING: THE KPIs THAT ACTUALLY GROW YOUR PEST CONTROL BUSINESSPest control companies have access to more marketing and sales data than ever before—but more data does not always lead to better decisions.Google Ads, Local Services Ads, website analytics, call tracking, social media, HighLevel, and pest control management software can generate hundreds of reports and measurements. The challenge is determining which numbers genuinely matter and how to use them to grow your business.In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis explains how to separate meaningful key performance indicators from vanity metrics and irrelevant data. The objective is not to build the biggest dashboard. It is to identify the numbers that reveal what is working, where opportunities are being lost, and what action should be taken next.IN THIS EPISODE, YOU'LL LEARN:• The difference between a metric and a meaningful KPI• Why more website traffic does not necessarily mean more customers• How to work backward from your revenue and growth goals• Which marketing, sales, operational, and retention KPIs matter most• Why qualified opportunities are more important than raw lead totals• How to calculate cost per qualified opportunity and customer acquisition cost• How response time and missed calls affect your closing rate• How to identify sales and follow-up problems inside your pipeline• Why every new opportunity needs a clear source, status, value, and outcome• How HighLevel can track an opportunity from the initial inquiry through the completed sale• How Google Looker Studio can combine information from multiple marketing platforms• Why dashboard information must lead to decisions, accountability, and actionTHE NUMBERS THAT MATTERA practical pest control business scorecard should help management monitor:• Marketing spend• Qualified opportunities• Cost per qualified opportunity• Speed to first response• Missed-call rate• Appointments or inspections scheduled• Sales closing rate• New customers acquired• Customer acquisition cost• Average initial sale• New recurring revenue• Customer retention and cancellationsHighLevel can help track what happens to each opportunity throughout the sales process. Google Looker Studio can bring information from HighLevel, Google Ads, Google Analytics, Search Console, call-tracking systems, social advertising, and other platforms into a more useful executive dashboard.However, technology alone cannot solve the problem. Accurate reporting requires consistent pipeline management, proper lead-source tracking, clearly defined stages, and accountability from everyone who handles new customer opportunities.The real purpose of data is to help you answer five questions:What happened?Why did it happen?What needs to change?Who is responsible for making that change?When will the results be reviewed?You do not need more reports. You need a small group of reliable numbers that tells you whether your business is moving toward its goals—and where you need to take action.ABOUT CASEY LEWISCasey Lewis is the host of The Pest Control Marketing Domination Podcast and the founder of Rhino Pest Control Marketing. Casey and the Rhino team help pest control, wildlife control, and lawn care companies improve their websites, digital marketing, lead generation, CRM systems, sales follow-up, and customer-acquisition strategies.CONTACT RHINO PEST CONTROL MARKETINGWebsite: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comLearn more about SMART® Pest Control Websites, HighLevel CRM and automation, Google Ads, Local Services Ads, SEO, reputation management, and complete pest control marketing programs.If your company is generating leads but struggling to track, follow up with, and convert those opportunities, contact Rhino Pest Control Marketing to discuss building a more measurable customer-acquisition system. Call Casey at (925) 464-8383

Welcome to The CJ Moneyway Show, powered by CJ Moneyway Media and the Bleav Network—where purpose is the blueprint and legacy is the goal. Struggling to generate a meaningful return from Google Ads? You are not alone. In this episode, CJ Moneyway sits down with John Horn, CEO of StubGroup, a digital advertising agency specializing in paid media management, Google Ads optimization, account suspension recovery, and advertising compliance. According to John, StubGroup has helped more than 2,000 clients generate over $400 million in revenue by navigating the complexities of pay-per-click advertising and creating campaigns focused on measurable business results. John explains why many paid advertising campaigns fail, how poor targeting and weak conversion tracking can drain marketing budgets, and why hiring the least expensive advertising provider can create greater costs over time. CJ and John also examine one of the most stressful challenges advertisers face: Google Ads account suspensions. John shares why accounts are suspended, the mistakes businesses commonly make when appealing, and how advertisers can build more compliant and resilient campaigns. In This Episode Why many Google Ads campaigns fail to generate a strong return Common PPC mistakes made by small and midsized businesses The danger of choosing paid advertising support based only on price How tracking, targeting, and landing pages affect profitability What causes Google Ads account suspensions How businesses can reduce advertising compliance risks The StubGroup approach to transparency and campaign optimization Google Ads strategies for specialized and niche industries The role of AI and automation in digital advertising How businesses can use paid media to scale responsibly John Horn's advice for companies struggling to improve PPC performance Paid advertising should not be treated as a shortcut. It should be managed as a measurable business system—with clear objectives, accurate data, continuous optimization, and a realistic understanding of customer acquisition costs. Plus, stay tuned for the QuickFire Round, where John answers five rapid-fire questions with the first response that comes to mind. Listen now on Apple Podcasts, Spotify, YouTube, and all major podcast platforms. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you focused on getting more leads when the real opportunity may be converting more of the families who have already scheduled a tour? In this episode of the Child Care Genius Friday Training Podcast, host Faith Yocum takes a closer look at the tour process and the role it plays in turning prospective families into enrollments.    Learn why tracking your tour conversion rate matters, how to create an experience that connects with what parents really care about, and why every tour should have a clear next step. Tune in for ideas to help you strengthen your tours, improve follow-up, and turn more interested families into enrolled families.  Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Could missed calls suddenly start costing your garage door company a lot more money? Google Local Services Ads is changing how missed calls are handled, and Ryan explains why garage door business owners need to pay attention to their LSA budgets, call answering, and advertising strategy.In this episode of Torsion Talk, Ryan breaks down Google's announcement that advertisers can be charged for missed LSA calls when a caller remains connected long enough. For an industry already dealing with spam calls and bad actors, this raises an important question: Could competitors or automated spam calls burn through your weekly advertising budget without ever becoming legitimate leads?Ryan explains why now may be the time to review your LSA budget settings, talk with your marketing agency, and reconsider how calls are handled after hours. With Google encouraging businesses to remain available while simultaneously monetizing missed calls, answering services and AI-powered call handling could become increasingly important.The episode also covers Google's August spam update, Performance Max campaigns, AI-powered Google Ads, Google's recent favicon glitch, and a new Preferred Sources feature that could potentially influence how content appears within AI Overviews and AI Mode.Ryan also discusses a ChatGPT Ads promotion being offered to garage door companies, why Google Business Profiles continue to become more important for local visibility, and why the combination of GBP, paid advertising, and SEO designed for AI search is becoming a major part of the future of garage door marketing.Finally, Ryan explains an SEO strategy garage door companies need to approach carefully: service area pages. Creating useful pages for the cities you actually serve can help expand your local visibility, but aggressively creating large numbers of thin or repetitive pages can create unnecessary SEO risk. Ryan explains why more pages aren't automatically better and why your local SEO strategy needs to balance growth with Google's guidelines.Google Search is changing quickly. Organic results are competing with ads, Google Business Profiles, AI Overviews, and AI Mode for attention. If you own a garage door company, understanding these changes now can help you protect your ad budget, rankings, and local market share.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

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Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, is driven by a passion for interpreting data and helping marketing leaders Generate and Measure Your Pipeline with greater accuracy. ith a background in sports analytics and journalism, Carlos helps B2B companies identify which marketing activities generate qualified leads, clients, and revenue so they can invest confidently in what works.  In this conversation, Carlos introduces The Condor Pipeline Generation Framework—Understand Current Pipeline Generation, Map the Process, Move Budgets to Their Highest and Best Use, Fix Measurement Gaps, and Rinse and Repeat. He explains why marketers should begin with clients and revenue instead of clicks and impressions, how the Pipeline X-Ray exposes attribution gaps, and why budgets should move toward channels with proven returns. Carlos also discusses using BANT to diagnose conversion problems and why client champions, paid media, and events drive growth in high-ticket B2B markets. — Generate and Measure Your Pipeline with Carlos Corredor  Good day, dear listeners. Steve Preda here with the Management Blueprint, and today my guest is Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, a pipeline generation and measurement firm. Carlos, welcome to the show.  Hey, Steve. Hi, everybody. Thanks for having me. Great to be here.  It's exciting to have you and to learn about your secrets of how you generate a measurable pipeline. But before we get into it, I'm curious: What is your personal why, and how are you manifesting it through your company?  Yeah. So I've always been passionate about sports and the data behind sports, and I actually worked in sports data analysis and journalism. But ultimately, I've been passionate about interpreting data to have an advantage, whether that's playing tennis or doing analysis for baseball teams. And then I eventually started working in marketing, doing sports websites, and I saw the opportunity. In marketing in general, especially with digital, to use data to your advantage. So I would say that's really what I'm passionate about in terms of my professional life and why I enjoy what I do so much and why I get up in the morning and I really look forward to the day and even to Monday. Because obviously, it's not all fun. But ultimately, I think it comes from that passion of liking what you're doing, and the time flies when you work and you like what you do and you see that you're good at what you're doing and it's making an impact. So I would say that's why.  And have you always been a data person? Are you analytical and like to look at the numbers behind things?  Yeah, yeah. It started with sports. That's where I realized that I had, let's say, that passion at the beginning and ultimately that skill. With baseball at the beginning, it was reading the back of baseball cards and then fantasy baseball in high school, and then actually working in that. In kind of like sabermetrics and Moneyball-type analysis in college.  Because I saw, just like it happens in marketing, how back in the old days, even professionals, they were using the wrong type of data or a very antiquated way of looking at things. So it's like understanding really what has an impact and what is responsible for outcomes. That's, I think, the part that I've always thought was what's important and what I had a knack for, a talent to do that better than others. So that's why I went deep into that.  Okay. So how do you do that? So this podcast is a podcast of frameworks. So I wonder if you have a framework of how to create pipeline generation based on data, and perhaps you can share a simplified version of that with our listeners, something that can be explained in three to five steps.  Yeah, definitely. And I'll give you first the kind of like the philosophy or the mental model, and then I'll give you those steps because one comes from the other. So in marketing, with all of the data that's available, especially today, a lot of people start at the bottom. At clicks, impressions, and then they try to build a bottoms-up report to then prove what's generating leads and clients and revenue. But that is always inexact, takes forever.  What I propose is doing it the opposite: a top-down approach where you start with clients and revenue, and then start figuring out where those leads in your pipeline or clients and the closed revenue is coming from. And you will know all of that at the beginning. So that's, I think, how it starts, that framework. So the first step of the framework is to understand, which sounds really basic, but you'd be surprised today how many marketing leaders, marketing VPs, CMOs of especially mid-market, definitely smaller mid-market, and even some enterprise companies, don't have that data readily available to understand how much pipeline did we, as a marketing department, generate, let's say, last year. So that's, I think, the first step, is understanding that. It's asking your team for a report that says that. Now your team's going to come back and say they won't know the full picture. Maybe they know 10%, maybe they know 90%. But they're going to show you something. So then is the second step. You're going to start adjusting your investments to what you're seeing there, and at the same time, you're going to start fixing the dark holes or what you can't see.  And then simply step number three is rinse and repeat every, let's say, quarter at the beginning. And obviously, there's nuances of how exactly you should adjust and what exactly you can fix. But ultimately, that would be the three-step approach that you asked about.  That's fascinating. So the understand piece is understanding your pipeline or how you're generating the pipeline? What is it? Understanding what?  Yeah. So actually we have a name for that first step. We call it the Pipeline X-Ray. So let's say you start a new job as a CMO of a new company. Or simply you've been in the job for a while and you're listening to this and you say, “Okay, actually, I've never thought about it that way.  Let's sit tomorrow with my team and ask the question: How many qualified leads and closed clients have we, as marketing, generated so far this year and, let's say, last year?” That is understanding that. Now, I'll tell you, I'd be very surprised if the marketing person or the marketing team or the leader has that data in a way that they can say with 100% certainty what the answer is. In terms of, “We've closed these four clients, and we've had 72 qualified leads.  And out of the 72, 50 have come from our paid search campaigns, 10 have come from events, and then the others have come from organic.” In an ideal world, that's the type of answer that you want. But in the real world, again, very rarely do you have that clear understanding right then and there. So that's when step number two becomes, okay, let's close the gaps to be able to have an understanding.  Okay. So essentially, when you say adjust and fix, then are you talking about adjusting and fixing the process of generating clients, or actually mapping the gaps in the pipeline first?  Yeah, so that's a great question. The adjust, I mean move budget around. Not necessarily increase budget. You have to prove what's working. And obviously, if you don't have the full picture and understanding, you cannot just go to your CEO and say, “I need more budget.” So with the same budget that you have, what can you pause and move around towards the things that step number one told you with certainty are working. So if, let's say, out of the 50 qualified leads that you generated, you saw that half of them came from your paid search campaigns, then you say, “Oh, okay.” And then you don't see anything, let's say, for conferences, and now you're going to 10 conferences a year and you're spending a million dollars on conferences, and you're only spending $200,000 a year on your paid media spend. Then you say, “You know what? I'm going to stop. I'm going to pause. We're not going to go to these two conferences this year, and I'm going to move those $200,000, and we're going to double our spend in Google Ads,” for example. That's what I mean with the adjust piece. It could be the opposite. It could be pause paid search and then be more aggressive on our conference strategy. It could be, let's start a paid social campaign, whether that's LinkedIn or programmatic ads, or let's be more aggressive on our PR because right now our leads have come from interviews that our subject matter experts have done in certain types of podcasts or YouTube channels.  But that's what step number one is. But adjust is move budget around. Put your stocks where the returns are positive and where you can expect a better return almost immediately, or at least in the next upcoming months. And then the fix is particularly around the measurement gaps. The fix is what you can't see, right, on step number one. Step number one is understanding. And a report with all of that. When the person that does the reporting for you came back, or when you did it yourself or whatever, probably a lot of leads are like, “Ah, now it says direct traffic. What is that?” Obviously, they didn't just come and wake up one day and say, “Oh, I'm just going to go to condoragency.com.” No, they heard you somewhere, but you're still not sure. You won the client, you know you won the client, the client's paying you money, but you're not sure. So maybe, okay, what needs to improve in our measurement framework.  Usually, you can start with your CRM, your HubSpot, Salesforce, for instance, or whatever you use. There's some web analytics that might need to happen. You need to connect your advertising platforms. You're probably going to need to start talking to your sales team so they ask the right questions when they have discovery calls with prospects. I mean, there's a few things you can do, but I'm talking specifically about measurement gaps so you can have the full picture.  So when you talk to new prospects or clients, can they answer one most of the time?  They can partially answer one. I would go a step beyond because, I mean, that's not the sexiest answer. I would say it's usually, let's just say, around 50% of their leads and clients, they can know who was responsible. And then there's a couple of parts there. First and foremost, not only for your sake, but for the sake of your alignment with the C-suite and with the CEO and the CFO and even the sales team. You want to know, is marketing responsible for this? Number one. Because then that's very important.  Because that's what's going to justify the existence of the marketing team. Then later, if it came from a paid search campaign or a paid social or a conference, if those all are in the marketing budget, that's secondary. But most importantly, you want to make sure that, number one, you're bringing pipeline as a marketing department, and number two, you know exactly what pipeline you're bringing. Not only you, but then also your CEO and your CFO. So then it's like a luxury, let's say, to see if it comes from, the tough part is that you won't know that it comes from marketing unless you're tracking paid search and you're tracking conferences in the CRM the right way. So obviously, they are related in that way.  Okay. Love it. So understand your pipeline generation, and then adjust the budget to make sure you're supporting the ones that generate the most, and fix those that are not optimized. So maybe optimize them or replace them or come up with a new one. How else do you fix other than your measurement gaps?  Okay, you fixed the measurement gaps. Now you can measure it. You have a full picture. Then you have a slate of options, and how do you know what to choose if you're not doing enough?  Yeah. So I think there’s a couple of things there. One is understanding if you… Because, obviously, you always want to generate more pipeline. So you have to then say, “Okay, is my problem that I'm not generating any interest in the first place at all?” Like, there's nobody visiting my website. Or even downloading some pieces of content, what traditionally is called conversions or marketing-qualified leads. Obviously, that's not the goal.  The goal is that they turn into clients. But you have to know that if people are not visiting your website and you're not seeing marketing-qualified leads coming into your CRM, then you have to do certain things. Whereas if the problem is, “Okay, no, that's not the problem, Carlos,” and this is actually more common, which is a little counterintuitive, but the more and more that we work with mid-market clients, we realize this is the case.They are generating marketing-qualified leads. There is activity in the CRM. There are companies, new companies, that you see are visiting your website, downloading and consuming content. But then, for some reason, they are not becoming clients. So that's where we have to dig in and understand. Maybe they downloaded a white paper that was very educational in nature. And they're not ready to buy. Which is fine, and I'm not saying you have to not show that white paper, but you know that white paper is not going to bring you ready-to-buy customers.  So that's when we have the concept of what sales and marketing people call a BANT-type of lead, which is a lead that has the budget, the authority, the need, and the timing. You want, obviously, a lead that has the four things. Now you start, you measure. Okay, we had 10 leads, and they had, let's say, the budget and the authority. They were the CTO. The lead of the technology department in the company that we know has the budget. But they just downloaded this and didn't convert. They didn't have, let's say, the timing or the need.  Then maybe you rely more on, for example, paid search, which is a channel that, by searching the right keywords, the bottom-of-funnel keywords, for example, we are a pipeline generation firm. If somebody is looking for, “What is Google Ads?” That's educational. Now, if somebody's searching for “experienced agencies in B2B managing Google Ads.” Now, that's somebody that's ready to hire an agency to manage their Google Ads. So that's why, for example, in this case, if the component that's lacking is the need and the timing, paid search could be a way to do it. Or intent data, which is now something that is out there not only via paid search, but you identify certain signals and you can target them on programmatic ads or YouTube or whatever. That's another alternative. So that's something that you could do, for example, if you have a pain in moving leads down the funnel and closing clients, and you also realize that you're talking to the right people, but then they're simply not converting.  And the opposite. You get a lot of people that need your service. But they may be too small, or they may be just a manager and they don't have the authority to approve a high-ticket service. Then you go towards maybe LinkedIn targeting, or you do a campaign that is based more on account-based marketing, or ABM. Where you know you're talking to the right people. So again, that's another adjustment that you can make. So I don't know if I… Sorry if I deviated a little bit from the question, Steve, but hopefully that's still—  No, it makes sense. It makes sense. So first you want to measure, and then you diagnose. If you've got some activity but it's not converting, why is it not converting? Maybe it's not the right approach to build trust. Maybe there's another approach.  And then you look at the different elements: budget, authority, need, timing. That makes sense. So let me turn it back to you. So what drives growth in your business?  So for us, I would say if we do that, let's say, Pipeline X-Ray. And we actually did. We've been in business for almost 10 years now. And if you would do a Pipeline X-Ray, the number one driver of leads and new clients are, let's just call it, Condor champions that switch jobs. And not switch jobs that were working with us, but they were working with one of our clients.  And they worked with us, and they saw the work that we did, and they ended up moving to another agency within the same space, for example, or in B2B services, or even if it's something a little more niche like tech services, which is an area that we also specialize in. And then they say, “I already worked with Condor for either measurement or paid search campaigns or demand generation in general, and I like working with them, so they're going to call us.” And then some people, they switch multiple jobs. So embracing that and obviously using that to fuel and to focus even more on doing a great job and maintaining relationships with people, obviously most importantly while they're a client, but even if they switch, not forgetting about them. That has been the main driver. Obviously, we don't want to only rely on that. And then more recently, we've given more structure to our own sales and marketing department for that. And, for example, we closed a client that came via a paid search campaign. But that's still… We haven't scaled those yet.  We're still making sure. We're still in that measurement phase where, yeah, we're putting budget behind a few things and some of them seem to be working better, but not yet at the point of truly scaling that. We're ultimately also a relatively small firm, which obviously makes decisions differently than if you are, let's say, a mid-market or enterprise. But those, I would say, in order of importance, have been our three main drivers of growth: the champions that switch jobs, number one, and then I would say secondarily, paid media and events.  Yeah. So these are the three things. And what about the events? Why do you put events as a third? I'm just thinking that you're a B2B company and trust-based. Would events not be better than paid media?  I would say they're not mutually exclusive. Actually, they rely a lot on each other. And honestly, for us, I just put number two and three, but I would say they're tied for second, and then the other ones are four and below. And the reason why I think events are important, what we're seeing not only for us but for our clients, the outbound activity is really saturated.  I think cold email or cold outreach in general, because it used to be via email, now it's on LinkedIn as well, it's really, really saturated. It's really hard to be heard or to get a reply with cold outreach in general. Paid media, you can be a little bit more creative because you have visuals. Whether that's video that hopefully you can leverage. So I'm a believer in paid media more than the actual cold outreach via email or LinkedIn. But then the events are also great precisely because of that.  People are saturated and tired of being bombarded with messages from people they don't know. Whereas especially after COVID, people started going back to both the office and simply going out there. It doesn't have to be a big yearly conference. It can be just a dinner where you invite four or five people and talk about certain topics or any in-person activity. Well, I mean, a webinar can even be considered an event. Where you're educating your audience on certain things. And especially if your target audience is more on the manager side or below, or director and below, webinars can be an avenue.  But to answer your question, I think that personal connection is really, really powerful. And people forgot about it with, let's say, the boom of cold outreach and digital and now AI, and especially during COVID. But definitely in the last few years, we've seen not only that people are more willing or prefer to meet people in person, but we see that in the data as well, We see cold outreach campaigns that are bringing less and less results. And then when you connect in person.  Especially high-ticket. I also give this example. If you're selling B2B services, which are usually high-ticket. It's a project of either $50,000. It could be an engagement of $2 million over two years. Obviously, you want to know the company, but you also want to trust the human that is going to deliver on that promise. I always give the example: If you're selling an iPhone cover that costs $25, yeah, maybe you can get away with a pretty image on an Instagram ad. You click and you buy. Boom. Great. You can fully leverage digital for that.  But when you're selling a cloud migration project of a million dollars, you're going to want to talk to somebody, trust that person, dig in a little bit more, have a couple of meetings. So it's more complex. So in particular for those instances, that's why I think the personal connection, that it's even better if it starts at an event, or however you manage to do it, helps a lot.  So for Condor, do you make a distinction between B2B companies and B2C, and where you can help them the most?  Yeah. We have a couple of direct-to-consumer clients, but the majority of the work that we do is either for B2B or, if not B2B, it's lead generation. So e-commerce, for example, is a different world. E-commerce, as I mentioned, depending on what you buy, it's immediate. You track things. You have a platform like Shopify or something similar. It's a whole different world. Whereas that's immediate, and you can see everything, and it's all kind of automated and based on an inventory.  Whereas in either B2B services or lead generation, it's more about, okay, what happens after the initial action, after that initial either visit or conversion. Because a conversion is not a purchase. In e-commerce, in direct-to-consumer, in the example that I gave you, we made it. We sold the cover. That's our business. In here, it's like, okay, they downloaded a white paper. Or they signed up for a webinar, but that's only the first step of a long journey of closing, again, a $1 million service client.  So we specialize in that. In what needs to happen, not only to generate the initial raise of hand, but to make sure that the people that raise their hands are the right people, because otherwise they're not going to end up buying. And ultimately, the entire process of lead generated to client closed. Which is a big universe in itself. So that's where we want to focus.  So you basically help them not just to get the leads but to convert the leads and turn them into a client.  Right. Right.  So Carlos, if you had a magic wand and you could fix just one thing in your business in the next 12 months, what would you use the magic wand for?  I would say accelerate. I would accelerate by five or 10 years the structure and how mature our sales and marketing team is. I would love to wake up tomorrow morning and have a team of five people in the marketing department and five people dedicated to sales, with SDRs and a sales leader, that is already generating, that we're closing 10 clients a month. So I would say that's… But that obviously takes time.  And you want to go one step at a time, otherwise, to prove ROI and to grow without, let's say, wasting unproven budget or wasting money. But I think a lot of owners—I don't know if it's a cheap answer—but I think a lot of owners would probably answer the same thing.  Yeah. So essentially what you need to do is you need to have scalable sales and marketing so that you can just add people and it's going to—it's like a coin-operated system, right?  Yeah. Yeah.  So if the listeners would like to go through that process and they would like to understand, okay, how do we map our leads, where they come from, evaluate it, and then adjust and fix and scale, where can they learn more and how can they connect with you? Yeah.  So if they go to our website, it's condoragency.com. Condor, like the bird. There are some options there on how to work with us or even some information, even if they want to try and do it by themselves, right? Again, what I mentioned earlier, the Pipeline X-Ray. It's a quick project that we do to get to that, where you can start seeing some valuable information to take action on fairly quickly.  We can get that done in a couple of weeks, the exercise of the Pipeline X-Ray, so then you know what to start adjusting and fixing. And obviously, you can contact me directly also on LinkedIn or via our website. I'm glad to obviously have a subsequent conversation and see if and how we can help.  Awesome. So if you are out there and you want to improve your sales and marketing, then you have to start with the Pipeline X-Ray because you are getting leads, you just don't know where they are from and how effective they are, and then how you tweak the process so that you're putting energy behind the more effective ones and readjusting your budget, and then fix the gaps.  So Carlos can help you with that, right? So make sure you reach out to Condor and get the X-Ray. So Carlos, thanks for coming. And if you enjoyed this conversation, then make sure you subscribe and follow us on YouTube, Apple Podcasts, because every week I bring a couple of entrepreneurs who are sharing their frameworks with you. So Carlos, thanks for coming, and thanks for listening. Important Links: Carlos's LinkedIn Carlos's website

Struggling to scale your ads? Spending more won't fix the problem. Let's figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply You've hired agency after agency, and no matter what they try, you can't scale your Google Ads. You don't have a Google problem. It's a creative strategy problem. Until you fix demand creation, no amount of campaign optimization is going to get you unstuck.In this episode, I break down a real client situation: a 14-year-old B2B SaaS company spending upwards of $200K a month on Google Search with no good answer for why growth has stalled. I'll walk you through why Google is a demand-capture platform, not a demand-creation one, and why 80% of any market lives in what I call the "zone of indifference." We also look at why the real fix lives in creative strategy on Meta, programmatic, and connected TV, not another Google audit. If your cost of acquiring new customers keeps climbing no matter what you spend, this one's for you.In this episode:- Why Google Search has a demand capture ceiling- The difference between demand capture and demand creation channels - Why branded search clicks cost 10-20x less than non-branded keywords - The "zone of indifference" and why it's 80% of your market - Why the agency rotation trap makes Google Ads more expensive- Why hook rate and hold rate matter more than landing page optimization - The B2B creative mistake of writing ads for users instead of buyers - How messaging extraction uncovers what decision-makers care about - Three questions to ask your agency if your Google spend has stalledMentioned in the Episode: Case Study on Optimizing Ad Spend: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteJoin Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Mike Garvey returns to The Green Grind to share what's changed since his first appearance on the show and why he believes robotics, battery-powered equipment, and smart technology are transforming the landscape industry. From growing Coastal Fertilization and expanding into new markets to becoming a Kress robotic mower dealer, Mike breaks down what he's learning on the front lines of innovation.

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You'll learn:Why chasing ROAS alone can limit Shopify growthThe difference between buying clicks and building customersHow Google Shopping acts as your digital storefrontWhy product feeds, creative and offers matter more than everHow leading brands measure profitable customer acquisitionWhy Google Ads and retention need to work togetherNick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.In this episode:(00:00 Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads ScalingFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

What if the families you're hoping to enroll simply can't find you? In today's competitive child care market, offering a great program isn't enough. If parents don't see you online, hear about you from trusted sources, or have a reason to choose your center over another, you're leaving enrollments on the table. That's exactly what Brian and Carol Duprey tackle in Part 2 of their three-part enrollment series.   Join us as Brian and Carol share simple but powerful strategies to help your center stand out and attract more families. From improving your online visibility and digital marketing to creating referral programs that actually motivate parents to spread the word, this episode is packed with ideas designed to help you fill more classrooms.   Tune in as they also explore the value of building strategic partnerships with local businesses, pediatricians, children's retailers, employers, and other organizations that serve families. These relationships can become a steady source of new enrollments while strengthening your presence in the community.   Whether your enrollment has slowed or you're looking for new ways to stay ahead of the competition, this episode will help you think differently about how families discover and choose child care. Listen in, then be sure to join Brian and Carol next week for Part 3, where they'll reveal how your financial strategy plays an important role in building and sustaining full enrollment. Mentioned in this episode: Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

“We're helping businesses answer a simple question: why is somebody calling me, and was it because of my ad?” In this Technology Reseller News podcast, Todd Fisher of CTM returns for a hands-on look at how the platform connects marketing attribution with contact center activity—and how AI can help businesses understand what actually happens after a prospect picks up the phone. CTM brings together inbound and outbound calling, web chat, web forms and integrations with platforms including Salesforce, HubSpot, Clio and Google Ads. The goal is to give marketing and sales teams a shared view of customer activity rather than leaving those functions in separate silos. Fisher demonstrates how CTM can analyze a completed call once the transcript is available. Businesses can create AI-driven workflows that ask specific questions about each conversation, including whether the caller was a qualified lead, what product or service they wanted, their sentiment, the outcome of the call and other details important to the business. “You can ask any number of questions about the outcome of a phone call,” Fisher says. Those insights can then be analyzed across hundreds or thousands of conversations. An insurance company, for example, could determine whether calls originated from a specific advertising campaign, why prospects called, what price points generated interest and whether customers were responding to the brand or another factor. Healthcare organizations can examine insurance coverage, treatments being sought or other characteristics of incoming inquiries. Automotive businesses can automatically identify the year, make and model discussed during calls. For marketers, that creates a much clearer connection between advertising spend and actual customer intent. For sales and contact center leaders, the same data can provide visibility into agent performance and why qualified prospects did—or did not—convert. Fisher says this level of intelligence is no longer limited to large enterprises. For MSPs, CTM represents an opportunity to bring sophisticated call tracking, attribution and AI analysis to smaller businesses that may not have dedicated marketing analytics or contact center teams. The platform includes prebuilt AI prompts for functions such as lead scoring, call summaries, referral sources, outcomes and agent performance, helping partners and customers get started without building everything from scratch. CTM can also provide the underlying phone platform, allowing organizations to manage agents, inbound and outbound calling, campaign tracking and integrations from the same environment. “The use case of the business drives how we set it up,” Fisher says. Visit CTM.com to learn more.  

Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Maps, ChatGPT, and other AI-powered search platforms. Episode webpage: https://propelyourcompany.com/healthcare-seo-vs-google-ads/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

In this episode, Michael Blank welcomes back Will Harvey, founder and managing partner of Harvey Capital, to explore his evolution from multifamily investor and mortgage professional into the private lending business. After leaving his W-2 job to pursue real estate full time, Will discovered that he enjoyed the finance side of investing far more than the operational side—and eventually built a private lending business focused on asset-backed loans. Will explains how the private lending model works, why he prefers lending against real estate rather than owning it, how he raises capital through a fund structure, and how he protects investor capital through conservative underwriting. The conversation also dives deep into how Will is using AI to transform everything from underwriting and Google Ads to lead generation and investor outreach, offering a fascinating look at how technology can dramatically increase the scale and efficiency of a real estate business.Key TakeawaysPrivate Lending Can Provide Real Estate Exposure Without Owning the PropertyWill explains why he prefers lending against real estate rather than dealing with tenants, contractors, renovations, and property operations—and how lenders can earn attractive interest while maintaining a secured position.Protecting Capital Starts With Conservative UnderwritingThe goal isn't to take back properties when borrowers default. It's to structure loans with enough margin of safety that the investment remains protected even when something goes wrong.Fund Structures Can Reduce Concentration RiskRather than putting all of an investor's money into a single loan, Will prefers a fund model that spreads capital across multiple loans and borrowers.AI Is Transforming Real Estate UnderwritingWill uses Claude Code to analyze borrowers, verify their track records, review financial statements, research potential red flags, and produce detailed underwriting briefs—allowing his team to process significantly more volume.AI Can Turn Marketing Data Into Actionable InsightsBy feeding Google Ads reports into Claude, Will can quickly identify which campaigns, keywords, locations, and time periods are performing best, dramatically accelerating a process that previously took weeks of manual analysis.AI Is Opening New Doors for Capital RaisingWill is using AI to identify potential investors through public property records, including people who own real estate through self-directed retirement accounts, creating targeted lists that would have previously required significant manConnect with Will HarveyWebsite: Harvey CapitalEmail: will@harvey-capital.comConnect with our Deal Maker PartnersCheck out all Partners hereAttorney - Swafford Law LLC Asset Manager - Cyndee Harding, High Caliber MultifamilyCPA - James Bohan, Stonehan AccountancyMentor - Deal Maker MentoringResourcesConnect with Michael BlankTheFreedomPodcast.com Join the Deal Maker MastermindExplore Michael's Mentoring ProgramReview the Podcast on Apple PodcastsGet the Syndicated Deal AnalyzerGet the Book, Financial Freedom with Real Estate Investing by Michael Blank For full episode show notes visit: https://themichaelblank.com/podcasts/session538/

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on Display and filtering low-quality leads • why gradual budget changes beat turning campaigns on and off • budget planning using CPC estimates and minimum lead volume • lead scoring methods that feed better data back to ad platforms • landing pages as single-purpose conversion tools with cleaner tracking • funnel strategy beyond one-shot high-intent clicks Guest Contact Information: Website: factorfour.comLinkedIn: linkedin.com/jeffcolemanMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Episode 2000 is a milestone, so we keep it personal and practical: a new coaching member sends a long list of questions, and we answer them straight from decades in the pool service industry. If you're starting a pool service business or trying to scale your pool route, this is the kind of nuts-and-bolts guidance that saves you months of trial and error.We start with the mistake that quietly drains more money than any broken pump: pricing too low. Then we sort profitable work from schedule killers, including why weekly service accounts win and why one-time cleanups and filter-cleaning-only jobs often don't move your business forward. From there, we break down service pricing structures that customers understand, including a hybrid model that includes a reasonable chemical maintenance dose while billing for tablets and specialty products.We also get into the real-world setup: the essential tools you need on day one, what purchases to delay until revenue is steady, and the training resources that actually help with residential pool care and algae control. On the marketing side, we talk Google Ads, door hangers, what to do about gated communities and no-soliciting areas, and why advertising usually beats referrals early on. We even close with a surprisingly important detail most people overlook: picking a pool company name you can live with.If you found this helpful, subscribe, share it with a pool pro who's starting out, and leave a review so more service techs can find the show.We celebrate episode 2000 by answering a new pool pro's real questions about pricing, services, tools, training, marketing, and building a profitable pool route. We share the hard lessons that cost money early, then lay out simple systems that keep customers happy while protecting your margin.  • pricing too low as the fastest way to lose profit  • weekly service accounts as the core of a sustainable pool route  • one-time cleanups and filter cleanings as low-value distractions  • three pricing models and why a hybrid structure works  • defining a chemical maintenance dose and billing above it  • setting expectations so customers avoid surprise charges  • using a simple service agreement to prevent disputes  • buying only essential pool service tools at the start  • training picks including residential courses and algae-focused education  • getting first customers with Google Ads, door hangers, and smart targeting  • why early growth usually comes from advertising over referrals  • choosing a business name that will not confuse customers  Learn more at swimmingpoollearning.com  The coaching program that I mentioned is available at PoolaiCoaching.com  Send us Fan MailSupport the Pool Guy Podcast Show Sponsors! HASA  REWARDS Apphttps://hasa.com/hasa-appThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBA Support the showThanks for listening, and I hope you find the Podcast helpful! For other free resources to further help you:Visit my Website: https://www.swimmingpoollearning.comWatch on YouTube: https://www.youtube.com/@SPLPodcast Site: https://the-pool-guy-podcast-show.onpodium.com/UPA General Liability Insurance Application: https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching GroupJoin an exclusive network of Pool Service Technicians to access the industry's leading commercial general liability insurance program. Protect your business.Premium is $64 per month per member (additional $40 for employees and ICs)$59 per month for Pool Guy coaching Members - join here! https://www.patreon.com/poolguycoachingLimits are $1,000,000 in occurrence and $2,000,000 in the aggregate - Per member limits     [ $1,000,000 per occurrence and $4,000,000 aggregate available for $75 per month ]$50,000 in HazMat Coverage - clean up on-site or over-the-roadAcid Wash Coverage - Full Limits

Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business.Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically.Tune in to hear:When your business is actually ready to start running paid ads.How to choose between Google Ads, Meta Ads, and LinkedIn Ads.The biggest mistakes business owners make when trying to DIY their ads.Why tracking and actively managing your ads are essential for better results.How paid ads can help reduce the feast-and-famine cycle in business.Why your website, messaging, and social media need to work together with your ad strategy.Britt also shares why you don't need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign.If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence!Connect with Britt Holmes:WebsiteFollow Merit Media on InstagramFollow Britt on InstagramLinkedInMentioned in this Episode:Take our What's Your Social Media Personality Quiz: https://www.thesocialsnippet.com/quizSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Leif Welch named his company after a music startup that failed inside a year, and he kept the name through the rebuild anyway, because the idea sitting underneath it, connecting buyers and sellers with more transparency than either of them was used to, had always been the part worth keeping. The first Jamloop was a marketplace for musicians to find new and used gear, with a social network for local players attached to it.Jamloop is now a platform for brands and their agencies to advertise on streaming television. Welch describes it as a Facebook or Google Ads style platform for the connected TV world, with an analytics layer that tracks store visits, website visits, purchases, and whether the campaign earned a real return on ad spend.Recorded on the eTail Boston floor ahead of his keynote, Welch previews the argument he is taking to the stage. Search and social are demand-capture channels running into saturation, and television has always been the thing that creates demand in the first place. He splits AI into two jobs, creative versioning and platform-level campaign operations, and closes with the 70-30 blueprint Jamloop is putting in front of advertisers now.Guest: Leif Welch, Founder and CEO, Jamloop Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same product page. And the platforms are watching what happens there. To cover all this, we've got Stephanie Ino, Client Services Manager at Gummicube, about how ASO and paid search feed each other on the App Store and Google Play. Stephanie explains why ASO is the home base every channel returns to, how Apple Ads and Google Ads send relevance signals back into the organic algorithm, and why the right split between the two depends on budget, app maturity, and how much relevance you've already built. She also covers Custom Product Pages and Custom Store Listings as a way to align paid traffic with the right creative, and why a younger app should build its ASO foundation before pushing paid spend through. If you work in app store optimization, user acquisition, or app growth, this is a clear look at how the paid and organic sides of the store actually connect. Today's topics include: ASO as home base - metadata and creative work together because almost every channel routes users back to the product page or store listing Paid feeding organic - Apple Ads SERP placements and Google Ads Play Store placements both send relevance signals into the algorithm for the terms you're targeting Striking the balance - there's no blanket answer, it comes down to available budget, app size, and maturity in the storefront Younger apps first build relevance - get the ASO foundation and keyword rankings in place, then push paid traffic through at a lower acquisition cost Custom Product Pages and Custom Store Listings - matching store assets to each paid campaign's strategy so the traffic you buy actually converts Links and Resources: Stephanie Ino on LinkedIn Gummicube website Business Of Apps - connecting the app industry Quotes from Stephanie Ino “ASO is where everything comes back to, kind of home base. Most of any channel will come back into that product page or that store listing.” "When we're running Apple Ads, particularly for those SERP results, it gives that boost in relevance so that Apple understands that we have better potential to then rank organically for those terms." “If we're working with a younger app in the storefront, we don't have that relevance built out yet within the algorithm. So we really want to focus on our organic and our ASO performance first.” Host Business Of Apps - connecting the app industry since 2012

What if some of the people you see as competitors could actually help you grow your property management business? In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about collaboration over competition and why a scarcity mindset can cause property management business owners to overlook opportunities sitting right in front of them. They break down why clients aren't necessarily choosing a property manager because of a secret strategy, service, or sales pitch, and why trying to protect everything you do from your competitors may be doing more harm than good. If you've been treating the property managers around you strictly as competition, this episode may change the way you look at them. You'll Learn [00:00] Introduction and industry overview [00:58] False scarcity and competition myths [03:19] Clients choose you for your uniqueness, not secret sauce [05:16] The industry benefits from collaboration, not isolation [06:15] Debunking false assumptions about growth and scarcity [08:39] Lead generation is easier than perceived [09:06] The abundance of property management opportunities [11:51] Overcoming fear and false evidence [12:52] Collaboration over competition explained [16:16] The neighbor strategy for referrals Quotables "They work with you because they like you. Because you're unique, because you are uniquely you." — Sarah Hull  "People don't want to buy property management. They want to buy you." — Jason Hull "Some of your neighbors could become one of your best friends and best assets." — Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, five, four, three, two, one. Hey everybody, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, owner of DoorGro and the COO. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry.   At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today we're going to be talking about collaboration over competition in the property management industry. And the reason for this is because a lot of you are dealing with a lot of false scarcity.   false competition and you're not leveraging some of the people that could be feeding you business, maybe even in your own neighborhood. And so let's get into this. All right, let's talk about it. So if you've ever thought, no, I don't want my competitors   registers to know about doorgrow. I don't want them to work with door grow. I only want to do this or I only want to have the best stuff or I only want to do, you know, the whatever strategy or you know, I want all the connections. And I think a lot of times that's really based in a a scarcity mindset and in a fear-based mindset. Yeah. If you find something that's good and then you go, I'm gonna keep this little secret to myself. I I don't want to tell anyone else about it.   I only want it for me. And maybe it's a website or maybe it's, you know, a special pricing tool, or maybe it's your sales process, or, you know, maybe it's a referral source. Maybe it's what do they call it at KFC? Like the the secret ingredients. Eleven secret eleven herbs and spices. Like I can't I can't let anybody else know what I do or how I do it or why. I don't want them to know anything about me. Then a lot of times I I know it feels like hey, I'm protecting   my assets and I'm protecting my my business and I'm making sure that you know not everyone can copy me. And what it usually boils down to though is A property management is just inherently not that different. Like what one property manager does is really similar to what another property manager does. Are there slight nuances and differences between two companies? Yes, of course there are. How they do things is different.   Of course. But the product itself, what you're actually doing, is not very different from company to company to company. So you're really not saving yourself what you think like what you think you're doing is, I'm not telling anybody. I'm keeping this to myself. I don't want anyone to copy me. It it's it's all the same product. And usually people don't decide to work with you because you have the secret sauce.   They work with you because they like you. Because you're unique, because you are uniquely you. So your competitor and you might do the exact same thing in the exact same area, in the exact same market, targeting the exact same properties and clients. You do everything the same. Your pricing might be the same, the website might look similar, your sales pitches often pretty similar. That's why when you call property management companies, you kind of have deja vu and you hear the same thing again and again and again and again.   Unless you talk with one of our clients and then the conversation sounds slightly different. But it's it's all it all boils down to the same thing. And people aren't working with you because you said the magic words like, they said this one thing and now I have to work with them because no other company does that. No other company is like that. That usually is not the case. Because the product and the service is what it is. It's it's the same. But you're different.   And they like you. And that's why someone will work with you. And guess what? Your competitors probably unless unless you're maybe really mean to them, your competitors probably like you too as a person. They, you know, there's probably maybe some friendly competition there. But they probably like you too. And if you got to know them, you might find that you like them as well. And I think that   looking at this as a collaboration instead of no, it's it's all me, it has to be me, I'm the only one, I'm the best one, and nobody else in this market, everybody else is like this or like that. I'm the only one. Well, all right. I I just don't know how that really serves the industry. I don't know how that really serves the community. Well let's take a step back because I think a lot of business owners   And until your own basic needs are met, you don't care about the community. Let's be real. Like if you're you and your family are hungry and starving, you need money, you need to pay rent, you need to pay your bills, you you want to get your business going. You don't care about the community. You don't care about the industry. You care about yourself, which is fine. So let me help you see how you by being selfish and looking at yourself, you have probably some false assumptions that are causing you to not grow. And that's why you're in this that that   That camp and why you're struggling. So, first of all, like Sarah said, you may have this false scarcity mindset. So, first of all, there is, let's let's kill some assumptions. First, why do you have the assumption that there's a it's hard to grow your business? Or the assumption that there's there's only a small amount of business to go around, or the false assumption that maybe it's difficult to grow your property management business.   What if none of this was even true? These are all false assumptions you have based on bad data and bad information because you've had bad ideas or bad strategy. So, first of all, most property management companies suck in most markets. Why do they suck? Because they're stuck in a lot of this bad mindset stuff. They didn't wake up in the morning saying, I want to start a bad business today. And if you're struggling and customer service is kind of, you know, falling apart, or you've got clients leaving, or people are frustrated.   Or you're super stressed out and you're not loving your business, you didn't wake up in the morning one day and say, This is, I want to start a crappy business today. But that's the default of where you end up when you make certain decisions with certain assumptions because you have blind spots. So let's see if we can destroy a few blind spots for you right now. First, is property management, does everybody sell the same thing? Like Sarah said, no, because why? Property management isn't even the product that people want to buy from you.   They're the right owners that you want. So they're looking for a property management business owner they can partner with that they trust to take over their property. They're not just looking for the cheapest person. But when you commoditize yourself, so by having the wrong offer, you turn yourself into a commodity. You're now and because you're selling the wrong product. And if you're selling the wrong product to the wrong audience, you have the wrong offer that's optimized for the wrong people.   And so then you have the wrong clients, and then your business is really operationally expensive. Your operational costs are really high, really difficult clients to deal with because you have bad channels, the wrong channels, wrong product, wrong offer, wrong clients, right? So we, if we want to counter this and get out of the cycle of suck, one, you have to start firing bad clients. You have to start filtering the cloud clients that you bring on. You need better channels of opportunity that feed you.   Healthier business, healthier property owners, healthier clients, people that trust you, people that are not going to try to micromanage you. The operational costs are lower. They're healthier investors. And then you can sell the right product to them. And then you can have the right offer that's attractive to that type of buyer. And so then everything gets a lot easier. The other thing is Legion is hard. Let's let's attack that. Legion is not hard.   At least half of all rental properties out there are being managed by somebody that doesn't enjoy doing it or that sucks at doing it. Maybe most of them are managed by somebody that doesn't enjoy doing it because a lot of your the lot of half are probably professionally managed or less. And a lot of them are miserable or aren't even good at it. That might be you listening to this right now. And we could help you with that. But most property management companies suck. Most people.   though are not using property manager. So there's a lot of self managing people. They don't enjoy doing it. And rarely have you ever run into a vessor that says, Yeah, I'm gonna I'm doing it myself and I love it. It's my favorite thing. I love managing property. I love showing the property. I love doing inspections and leasing and maintenance coordination. They don't th it's not a hard sell.   Right. So I don't think it's hard to sell property management. I don't think it's hard to get leads. There's tons of available business out there. When scarcity happens is when your channels suck. So if you're focused on SEO, pay-per-click, like Google Ads, pay per lead, like all property management.com, social media marketing, content marketing. Here's where there's a lot of scarcity because there's very little internet or search volume.   looking for property management. And so there's a lot more scarcity there. And there are people winning at this game. But this is kind of like there's there are people winning in Vegas when they're gambling. There are winners. And you see these winners and you're like, they're winning. The lottery. They're like number one on Google. They've been there for a decade. Yeah, they're winning. And everybody else, like second place on Google, gets like a dramatically less traffic, less leads, less business. And that's   It's a hard game to play. So if you're going after Goliath and you are David, but you tr decide to do the same things, you're making really bad moves. So we've got to get you focused on better, more effective lead gen strategies where you're not do focus on digital marketing and you're able to reach these investors and owners that would love your help. They're just not looking for a property manager actively. That doesn't mean they wouldn't buy it. That doesn't mean they don't need it. That doesn't mean they would they would   like give up all that extra freedom and time that they would love to have that you could give to them. You can sell them on this. This is not hard to sell. They don't even like doing it. And you can take it off their plate. And it might even be free for them if they haven't raised rent in the last two years. You just like they might be 10% below market rate on rent. They might be dealing with mol like lots of vacancy.   If you can decrease their vacancy significantly over the course of a year, you probably could pay for your management services just by doing that. So here we are we want to destroy all these false assumptions because fear, they say that is an acronym that stands for false evidence appearing real. So if you're you're in the state of fear or in the state of false scarcity or you have the scarcity mindset.   Every decision you make from that place, from that mindset, is going to be not true or is going to be false or is going to be skewed or is going to be ineffective. And so a lot of you are making decisions from a place of scarcity, which isn't even accurate. There's tons of business out there. Tons of business. There's lots of different growth engines, lots of different strategies and vehicles you could implement on how to grow your business. If you get on a sales call with us, our team will   Give you those strategies for free. So you will be convinced we could help you and you'll know how we could help you and what we could coach you on. So reach out and set up a call with DoorGrow. We are great at this. We've been doing this for almost 18 years. So that's what I would say about that, to destroy some of those false assumptions. And so we believe in a doorgrow. We teach our clients. We believe in collaboration over competition. Right? What does that mean?   That means instead of going, I can't let my competitors know what I'm doing. I don't want to talk to my competitors. I don't want them to know what I'm doing. I would love if I knew what they were doing, but I don't want them to know what I'm doing. I don't wanna talk with them. I don't wanna work with them. I don't wanna look at them. I don't wanna have a relationship with them. I don't wanna put my pricing on my website because then they'll see it and then they'll copy me and they'll they'll do the same thing that I'm doing and they'll have the same thing because   We're the same, you know, we're doing the same thing. Yeah. And and it's that it's that fear. It's that fear and it's that scarcity and it's that well no. Yeah. There's only there's maybe two big companies or three big companies in your market and you're going, Well, I need to be one of them. So I'm I'm I'm gonna just distance myself from my competitors. And if you look at things through the lens of, hey, this is my competitor. Mm-hmm.   then it's really hard for you to want to work with or have a relationship with someone who's your competitor. So you need to be able to look at things different and realize, yeah, you might be in the same market. Yeah, you might do the same thing. Yeah, you might serve the same audience and you might have the same target and you really might have similar goals. But that doesn't necessarily mean that you can't collaborate. Yeah.   And the thing is, people don't want to buy property management. They want to buy you. And you're different than all of your competitors. You have a different philosophy. And hopefully you have a healthy mindset because really what they're buying from you as a partner partially is your mindset. It is your belief system. And if you are coming from a place of scarcity, you also are not going to be very attractive to the healthiest clients. You're not going to be attractive to the best investors. And if you're walking around going, why are all the owners in my market are cheap? You know what that tells me about you?   Yeah, we talk about this in our pricing secrets training and how to figure that out. Like you might be a cheap owner or a cheap O, as I call it, a cheap investor or cheap mindset person, right? So we gotta shift your mindset and that then you start attracting people like you, healthier people. All right, let's do a quick word from our sponsor. We'll get back into this. So our sponsor is second nature. We're talking about collaboration. Yeah.   He's been steamrolling me all day today. okay. Are we segueing into this? Go ahead. Do you want to do it? No, no, you take it. Go ahead. You just you do it. Well go ahead. To be fair, I pointed at it. I know. I didn't think she was gonna lead into it. Okay. Good. Speaking of collaboration and how to partner with someone who's really great so that there's a less of this   You know, scarcity and fear set. mind this fear-based mindset and how to focus on collaboration. Sometimes the people you want to partner with are also in your industry, but they're not direct competitors. Like Second Nature. So let's talk about second nature and then i after this I'm gonna tell you about the neighbor strategy, how you can y actually get neighboring property managers.   To give you business instead of thinking they're taking it from you. Okay. All right, second nature. So the resident experience is broken and it starts with the lease. Leases are getting longer and attention spans are getting shorter. The result is that residents don't read the lease, and PMs know all too well that just it's just a ticking time bomb. Second nature believes it doesn't have to be this way. Introducing resident onboarding.   So, Second Nature's new onboarding guide offers transparency, choice, and convenience to residents all while taking the work off your plate. Lease responsibilities and expectations are made clear and unskippable in a simplified digital signing flow. Residents can customize their living experience, whether they're selecting insurance coverage, upgrading their air filters, or choosing more expense or more extensive pest control coverage, and with group rate internet.   They get gig speed service right in their lease. Best of all, it's fully managed by Second Nature. So there's no extra work for you. This could help. It's kind of like a sounds like an onboarding wizard that they go through to bring them into a better experience. Visit secondnature.com slash affiliate dash doorgrow. So affiliate is A double F I one L I A T E dash Dorgrow.   To start revolutionizing your resident experience. Okay. Cool.   Would you like to explain the neighbor strategy? in two minutes, yes. Cool. So back when I did property management, this was one of the things that I actually really enjoyed doing. I like staying in my lane and not trying to expand into properties, areas and territories that I really wasn't interested in covering, but that I could cover because the right opportunity comes up. We all know how that goes. So   I was actually introduced to a property manager that was a neighboring property manager and I did not cover her area and she did not cover my area. But a lot of times we would talk with investors, both of us would talk with investors to go, hey, do you do this area? And I would go, Absolutely not, I won't touch that with a 10 foot pole. But I have someone who's great to talk with her and she will take good care of you. And she would do the same for me. And we would be able to send each other leads back and forth.   So that I could just cover the area that I was really great at covering and that I wanted to cover and she could do the same thing. And instead of then going, nope, don't cover that area, see you later, bye. Then I would go, well, I don't, but I know someone that can help you. And she's great. Let me get you connected with her. And that became a lead for her. And I got a lot of business from her. And I would send her a lot of business and it was really great. because some people would look at that and go, no, I have no time for that.   And it was a really great relationship that we were able to maintain and grow our businesses together collaboratively. Awesome. So if you you could be a vendor in this industry, you could be a property manager in this industry. If you think that your competitors are your enemies and you think that there's no way to collaborate with them, maybe you're not looking hard enough. And there are some big opportunities for deals to be had, for relationships to be created. And just like Sarah talked about the neighbor strategy.   There's we've had clients with short-term rental companies in the exact same city as long term rental company clients working with each other, feeding each other business. There might be a way to work out. maybe there's different types of properties, whatever, but some of your neighbors could become one of your best friends and best assets. All right. So if you've ever felt stuck or stagnant, you want to take your property management business to the next level. You're dealing with some difficulties and growing, you're you're dealing with difficulties with your mindset, whatever.   Reach out to us at doorgrow.com. Let's help you change things and start making a lot more money. And for a free training on how to get unlimited leads for free, text the word leads to 512-648-4608. Also join our free community online just for property management business owners by going to doorgrowclub.com. And if you want tips, tricks, and ideas to learn about our offers, subscribe to our newsletter by going to doorgrow.com/slash subscribe.   And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember, the slowest path to growth is to do it alone. So let's grow together. Bye everyone. Wait a few so it doesn't off at the end. Five, four, three, two, one. Okay, bye.

What are the core aspects of successful SEO for a new practice? How can you combine Google Ads with your social media and marketing strategies? When should you hire therapists in your new private practice? In this episode, Joe Sanok gives an update on building Great Lakes Online Counseling, sharing what he's learning about growing a new private practice through Google Ads, SEO, social media, and content marketing. He and Jen discuss how to use keywords effectively, coordinate different marketing channels, and attract the right clients online. Joe also explores adding psychedelic-assisted therapy to the practice, hiring additional therapists, and the next steps for expanding the business.

Send us Fan MailGoogle Ads are not dead.But the cheap-lead fantasy needs to be.Michael and Frazier dig into the real state of Google Ads, search intent, and mortgage lead generation in today's market. This episode picks up right after the “Be the Answer” conversation and looks at the other side of the same coin: paid search, consumer-direct funnels, and what actually makes a lead worth chasing.Michael breaks down what has changed since the low-cost lead days, why cost per lead is one of the most misleading numbers in mortgage marketing, and how personalization, landing page consistency, and follow-up strategy can make or break a campaign.Because a $3 lead that never converts is not a deal.It is a distraction.And if your funnel does not match the promise that got someone to click in the first place, you are paying for attention you are not ready to convert.What You'll LearnWhy Google Ads are still valuable, but harder than they used to beHow lead costs have changed from the early consumer-direct days to nowWhy landing page conversion rate matters just as much as cost per clickHow personalization can lower cost per lead and improve response ratesWhy intent matters more than raw lead volumeWhat questions LOs should ask before hiring a lead gen partnerReal Talk Quotes:“The timeless principle of consumer direct is making sure you're giving the same experience from top to bottom of funnel.”“Cost per lead means diddly squat to me.”“Intent is everything in mortgage lead generation.”“I could get you 50 cent leads today. They're all going to be shit.”“If they don't communicate any expectations, that's probably a red flag.”Tactical Takeaways✅ Make sure your ad, landing page, follow-up, and offer all match the same message✅ Stop judging lead programs by cost per lead alone✅ Focus on intent, quality, and cost per closed loan✅ Improve landing page conversion before blaming the ad platform✅ Use personalization in both the landing page and follow-up experience✅ Ask any agency what they expect from you in order to make the campaign successfulThe Big IdeaCheap leads are not the goal.Closed loans are the goal.Too many loan officers get distracted by the headline number and ignore the things that actually matter:IntentConversionFollow-upFunnel consistencyCost per customerGoogle Ads still work.But they only work when the entire system is built to convert the person who clicked.The Reality CheckThe market is already hard.Why make it harder by:Buying low-intent leads because they look cheapSending traffic to generic mortgage pagesIgnoring the follow-up experience after the form fillA lead is not just a name, email, and phone number.It is a person who clicked for a reason.Your job is to continue that conversation.Match the message.Respect the intent.Track the real cost.Find out more at Empower LO

If your Google Ads budget keeps climbing while your results stay flat, you're not alone, and you're probably starting in the wrong place. My guest this week is Jeff Coleman, founder of Factor Four Marketing, who has spent more than two decades building results-driven Google Ads campaigns for everyone from local service companies to Fortune 500 brands. Jeff makes the case that most businesses jump straight into keyword research when they should start with their ideal customer profile instead, and once you make that shift, everything from your ad copy to your landing pages gets easier to build. We dig into what really makes your business remarkable (hint: it's probably not "great service"), why Jeff builds landing pages before finalizing keywords, and how to train Google's algorithm to send you better leads instead of just more of them. If you've ever looked at your ad spend and wondered whether it's working for you, this episode is for you. https://www.theagentsofchange.com/635 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Switching marketing agencies shouldn't destroy your Google rankings—but Ryan is seeing it happen to garage door companies over and over again.In this episode of Torsion Talk, Ryan breaks down the latest digital marketing, Google Business Profile, Google Ads, AI search, and local SEO updates affecting garage door companies and home service businesses. He also explains one of the biggest mistakes agencies make when rebuilding a website—and how a simple SEO step can prevent years of rankings and traffic from disappearing almost overnight.When an agency launches a new website and changes existing URLs without properly implementing 301 redirects, Google can lose the connection between the pages it already knows and the new website. Pages that previously generated traffic and ranked for valuable searches can disappear from the index, forcing the new site to essentially start over. Ryan explains why every business owner should understand this before changing agencies or rebuilding a website.The episode also covers Google Business Profile appearing more frequently in AI Overviews, why GBP rankings inside AI search may behave differently from the traditional map pack, and the growing importance of Yelp as platforms like Gemini and ChatGPT look for trusted local business information.Ryan discusses new Google Business Profile guidelines, changes to review responses, Google's increasing use of AI inside Ads and Analytics, and why blindly accepting Google Ads recommendations can potentially hurt campaign performance.He also explains how incorrect Cloudflare configurations may create SEO and discoverability problems, why businesses need to protect their websites from DDoS attacks without accidentally blocking search engines, and how AI can misinterpret online signals—including a hilarious example where ChatGPT incorrectly identified Ryan as the co-owner of someone else's company simply because he shared their LinkedIn announcement.AI search, Google Business Profile, Yelp, website SEO, and paid advertising are changing quickly. Garage door companies need marketing partners who understand how all of these pieces work together.If you're considering switching marketing agencies or rebuilding your website, listen to this episode before anyone touches your existing site.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode, Craig shares insights from managing over 100 million dollars in ad spend, discusses the complexities of attribution in marketing, and reveals common mistakes in paid media management. Learn how to connect the dots across channels and avoid costly errors. key topicsThe complexity of attribution systemsConnecting marketing channels for better insightsCommon mistakes in conversion trackingThe importance of holistic marketing systemsThe role of AI in marketing attributionLessons from managing over 100 million in ad spendThe impact of Google updates on marketing strategiesStrategies for effective cross-channel marketingChapters00:00 Introduction to Craig and his expertise in paid media02:00 Creating effective attribution systems in healthcare04:05 Understanding different attribution models for channels05:05 The role of AI in marketing attribution07:01 Balancing work and family life as a remote worker08:58 Adapting to pandemic conditions and remote work11:04 Early career challenges with marketing and attribution13:04 The importance of understanding business-level metrics15:55 Connecting financial data with marketing efforts18:55 The system approach to marketing and business success22:00 Common mistakes in marketing accounts and how to avoid them35:03 The impact of Google updates and how to adapt45:04 The importance of continuous learning and adaptationFind Craig on LinkedinJoin us on ⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

Back to school means more than new schedules and packed classrooms. For urgent care clinics, it also signals the beginning of a busier season.In this episode of Walk-Ins Welcome, Nick and Michael talk about what urgent care owners should be watching as summer comes to an end and patient volume begins picking back up. From testing the systems you worked on during the summer slowdown to keeping your Google Ads running, monitoring front desk performance, and preparing your marketing months in advance, now is the time to put that preparation to work.They also discuss why clinics cannot afford to get comfortable when volume returns. Fall festivals, community events, the holidays, and another seasonal shift are already around the corner. The clinics that stay ahead are the ones thinking several moves ahead.

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.Talk to us at https://www.tiereleven.com/apply Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one.In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the client. We cleaned up messy attribution data, discovered 10-minute video ads with a 0.01% completion rate, and made the counterintuitive call to kill state-specific targeting entirely, letting Meta's algorithm do what it does best.The result? A 20-25% CAC reduction in one week, with more upside coming. We get into creative diversification, campaign consolidation, and why Google and Meta aren't competing but assisting each other. Listen in and then review your ad account for the same red flags. In This Episode:- The importance of building a true source of truth across platforms- Optimizing Meta Ads using better campaign structure and data- Why long-form video ads may be hurting creative performance- How creative diversification improves Meta Ads results- The dangers of overly specific state and location-based targeting- Optimizing customer acquisition cost instead of vanity metrics- How Meta, Google Ads, YouTube, and organic traffic work together- Using media efficiency ratio and attribution tools to measure growthMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-792-156-more-app-subscribers-in-six-months-heres-how-we-did-it/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteDownload Your Copy of Tier 11's Marketing Performance Indicators (MPIs): https://www.tiereleven.com/marketing-performance-indicators Join Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Wicked Reports: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Thomas McnaughtWebsite: https://www.thomasmcnaught.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

David speaks with Alison Barrows of Ronn Tech Web Solutions about how search has changed in the age of AI, what businesses need to focus on to stay visible, and why clarity matters more than ever. The conversation breaks down practical ways to improve discoverability across websites, Google Business Profile, reviews, and AI-generated search results. Alison explains how she helps local service businesses get found online by combining traditional SEO, keyword and prompt research, Google Ads data, and AI visibility checks. The episode is especially useful for entrepreneurs who are trying to decide where to spend limited time and budget. Key topics In this episode, Alison explains why the old keyword-first SEO model is giving way to prompt-based search behavior, where people ask full questions instead of typing short phrases. She emphasizes clarity as the starting point - businesses need to know exactly what they want to be known for before they can rank for it. We discuss the difference between what business owners think people search for and what customers actually ask AI or search engines. Alison shares that the best answer wins: your website needs to provide the most useful, specific response to the real question people are asking. She recommends putting FAQs on every page of a website, not just a single FAQ page, so both users and bots can quickly find answers. The conversation covers why owned content still matters, and why a website remains more valuable than relying only on social media platforms. Alison explains how traditional SEO still matters in AI search, including hierarchical headings, meta titles, meta descriptions, trust signals, and strong site structure. We discuss how Google Ads can be used as a research tool, even on a small budget, to find the questions and terms real customers are using. She breaks down domain authority and why backlinks from high-authority sites can still help visibility. The episode closes with practical advice for businesses: make the website clear, structure the headings properly, and get an AI audit to see whether you are showing up in AI answers at all   "The most important thing is clarity."     "You have to have the best answer to the question online."     "What question do I want to have the best answer to on the internet?"   Action items Decide what your business wants to be known for in one clear sentence. Write your site content around the real questions customers ask, not just the keywords you wish they used. Add FAQs to each important page of your website. Make sure your headings are structured logically with an H1, H2s, and H3s. Review your meta titles and meta descriptions for each page. Check what AI says about your business and whether you appear in its answers. Compare your page against competitors in an incognito search and look for gaps. Use Google Ads data, if possible, to learn what people actually search for. Get 14 Day Go-High-Level Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25   SOCIALS: Facebook:  https://www.facebook.com/davidihill/ LinkedIn:  https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach TicTok: www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill X: https://twitter.com/davidihill   PODCAST SUBSCRIBE & REVIEW https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895   Connect with David www.davidihill.com     #DavidIHill #PathToSalesMastery #ThePersistentEntrepreneur #PersistentEntrepreneurPodcast #SalesTraining #lessonsfromthemat #SalesLeadership        

In this solo episode of The Green Grind, LeRoy dives deep into the realities of entrepreneurship, leadership, and the often-unseen challenges that come with growing a business. From sleepless nights worrying about payroll and equipment breakdowns to managing teams, developing leaders, and navigating the growing pains that come with expansion, Lee shares an honest look at what life is really like behind the scenes. LeRoy discusses why consistency beats intensity, how growth often creates new problems before it creates opportunities, and why building great people is more important than simply chasing revenue. He also shares lessons learned from nearly two decades in business, including the importance of leadership development, creating systems, choosing the right clients, and playing the long game.

Most collision shops have spent the last 50 years letting insurance companies bring them work and calling it a strategy. It worked for a long time. It's working a lot less now, and the shops that haven't built any presence outside of their DRP relationships are starting to feel it. This episode is for every body shop owner who has ever said "we don't need to market" and is now wondering why the bays are quiet.In this episode of Maximum Octane, Kim Hickey, Jason Patel, and ATI collision team leader Mike Paim sit down with Daniel Burkholder, founder of BodyShop Marketing and author of a complete internet marketing guide for the collision industry. Daniel grew up in his family's collision shop, spent years in shop management, and in 2023 launched the only marketing firm in the country built exclusively for body shops. He has seen the same blind spots across shops coast to coast, and he is not shy about naming them.The conversation covers why the collision industry's historic dependence on DRPs has created a marketing blind spot that is becoming a real liability, why SEO and AI search results are now the highest ROI channel for body shops, and why spending money on marketing only when things get slow is exactly backwards. They get into brand building, the difference between search-based and awareness-based marketing, the importance of tracking every dollar spent, and why the shop that does not tell its own story is letting the algorithm write one for it. Daniel's two-part closing message is about as direct as it gets.Tune in to episode 146 of Maximum Octane if you own or coach a collision shop and you are still relying on referrals and insurance relationships to fill the calendar. The market is shifting, the search landscape is shifting, and Daniel makes a compelling case that the shops building their brand right now are the ones that will be standing when it does.Episode Takeaways:01:54 Why body shops came out of COVID fully booked and still skipped marketing, and why that mindset is exactly what puts them in a bad spot today07:01 The marketing spend benchmarks most collision shops have never heard: 5% of revenue to maintain, 10% to grow, 15% to grow aggressively09:21 How decades of DRP dependence became a limiting belief, and why shops convinced they "can't market" are wrong but not entirely without reason13:51 Why younger shop owners who think they can handle marketing themselves are making the same mistake as owners who have never touched it20:26 Where BodyShop Marketing sees the best ROI for clients right now: organic search, Google Ads, and the rapidly growing AI search landscape21:28 The second biggest problem Daniel sees across the industry: shops spending money on marketing with zero tracking and no idea what's working25:15 Why you can't turn on marketing when things get slow, and why Daniel will turn away shops that are already in trouble26:10 The long game of brand building: what it looks like when a shop owner's name becomes what people are searching for, not just the service29:29 The Safelite and Nike argument for why collision shops should be marketing even when they are fully booked34:32 Daniel's two closing takeaways for every shop owner: start marketing now, and track every single dollar you spendConnect with Daniel Burkholder:LinkedInBodyShop MarketingConnect with Mike Paim:LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed. On this episode of 20/20 Money: The Business of Optometry, I'm joined by Jeremy Bono, Director of Optometry Marketing Services at IDOC, for a wide-ranging conversation about what effective marketing actually looks like inside an optometry practice. We start with a bigger question: does the public really understand what an optometrist does—and, more importantly, why they should regularly see one? From there, Jeremy and I explore why simply saying that you provide "exceptional eye care" isn't enough to differentiate a practice, how storytelling can make your marketing more memorable, and why practice owners need clarity around their ideal patient before deciding where to spend marketing dollars. We then get much more tactical. Jeremy explains why Google Ads can be one of the fastest ways to generate new patient demand, how practice owners should think about marketing as an investment rather than simply another expense, and why measuring leads without tracking how many actually become patients can create a misleading picture of ROI. We also discuss some of the seemingly small things that can quietly sabotage otherwise good marketing: making patients call instead of allowing online scheduling, forcing them to interact with your practice the way you prefer rather than the way they prefer, ignoring existing patients while constantly chasing new ones, and failing to maintain the digital presence that Google increasingly uses to determine which practices deserve visibility. The larger lesson is that marketing isn't one campaign, one social post, or one advertising budget. It's the entire journey from someone discovering your practice to deciding you're the right place for them—and then making it incredibly easy for them to become a patient and stay one. NBS: Set aside an hour this week and define your ideal patient avatar—your "IPA." Write down who they are, what they value, what problems they're trying to solve, how they search for care, and how they prefer to interact with a business. Then look at your current marketing through their eyes and identify one point of friction you can eliminate.   Have a podcast-related question? Contact our team here!   Resources: IDOC Marketing Service Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's book: How to Buy an Optometry Practice ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!  

Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer Podcast, Tyson Mutrux sits down with Maximum Lawyer Association member Jeremy Danilson for an unscripted conversation about AI, consistency, entrepreneurship, and what it actually takes to keep growing as a law firm owner.Jeremy shares how he is using AI not just to complete tasks, but to teach himself how different parts of his business work. After building an interactive course around his own advertising data, he uncovered issues between Google Ads and HubSpot that helped him ask better questions of his marketing vendor and improve performance.Tyson and Jeremy also dig into the limits of AI and why law firm owners still need to understand enough to question the answers they are getting. Tyson shares his own experience using AI during the launch of Founder Optional and what happened when too much of the thinking was handed over to the technology.The conversation then turns to Jeremy's path from professional golf to law firm ownership. He shares how taking a chance on himself, losing the one client his firm depended on, and choosing to keep building helped shape the business he has today.At the center of it all is consistency. Jeremy explains why he believes self-confidence comes from keeping promises to yourself and how years of simply showing up, learning from other firm owners, and taking the next small step helped transform his firm.It's a conversation about betting on yourself, using AI without outsourcing your thinking, and recognizing that success is often less about one massive breakthrough and more about consistently doing the right things long enough for them to work.Listen in to hear how Jeremy's approach to learning, risk, and consistency has shaped the way he builds his law firm.What You'll LearnHow Jeremy uses AI to better understand and improve his firm's marketing.Why AI should support your thinking instead of replacing it.What Jeremy's professional golf career taught him about risk and betting on himself.How losing his biggest client forced him to truly build a law firm.Why Jeremy believes self-confidence is built by keeping promises to yourself.Timestamps00:00 — Bringing back unscripted Maximum Lawyer conversations04:00 — Using AI to learn, analyze ads, and ask better questions09:00 — Where AI falls short and why human judgment still matters14:00 — Founder Optional, fear of judgment, and defining success19:00 — Professional golf, risk, and learning to bet on yourself24:00 — Losing a major client, building a real firm, and the power of consistency