Podcasts about Google Ads

Have you ever wondered why some brands seem to crack the code with paid ads while others burn through budget with nothing to show for it?  If you've ever dabbled in Google Ads—or avoided them out of fear of expensive mistakes—this conversation will open your eyes to what's possible when strategy and execution align.  John Horn, CEO of StubGroup, has helped hundreds of companies transform underperforming campaigns into profitable acquisition machines.  His team is ranked in the top 1% of Google Partners worldwide for performance and customer care—and their reputation is built on both deep technical expertise and a refreshingly human, boutique approach. John lives and breathes PPC, but what sets him apart is his ability to translate complexity into clarity. In this episode, John breaks down how to build smarter ad systems, navigate AI-driven changes, and use data to make confident marketing decisions—so you can scale sustainably. Building Effective Google Ads Campaigns Starts with Strategy Before a single ad runs, John emphasizes one crucial question: What does success look like? So many brands jump straight into campaign creation without defining the exact action they want a user to take.  Whether it's booking a call, filling out a form, or placing an order, the call to action must be clear, trackable, and front-and-center on the landing page. From there, it all comes down to relevance. Google search is built on demand, not interruption. That means your job is to align with the terms people are already searching for—balancing high-intent keywords with lower-cost, broader queries that reveal early interest.  And once ads are running, tracking becomes your lifeline: real data allows advertisers to cut waste, double down on what's working, and eventually leverage Google's AI-powered bidding strategies for even greater efficiency. How AI and New Algorithms Are Changing the Future of Advertising AI is dramatically reshaping how users search and how brands need to show up. Google's AI Overviews now dominate search results, and platforms like ChatGPT, Claude, and Perplexity are becoming discovery engines in their own right. For marketers, this means optimizing not only for Google but also for GEO: Generative Engine Optimization. John reveals a surprising insight: AI models pull heavily from third-party sources like Reddit, YouTube, Quora, and listicle-style articles. That means service providers and brands must think beyond traditional SEO and start contributing valuable content across these ecosystems. As John puts it, "AI is an incredible tool, but it's not a critical thinker." Without strong human guidance, automated systems can quickly misinterpret signals and overspend in the wrong places. Enjoy this episode with John Horn… Soundbytes 07:13 – 07:21 "Advertising is not a magic bullet. We're not going to just launch a campaign and suddenly you're printing money and life is amazing." 23:00 – 23:10 "Businesses are having to definitely think through, how do I make sure my business is coming up as a solution in those other platforms when people search there as opposed to Google." 30:41 –31:06 "So what would you suggest to service providers specifically to start ranking in the AI platforms?" "Start engaging on Reddit. When I say engaging, answering questions, commenting on posts, creating your own posts. And you have to be—you can't be too salesy. You have to bring legitimate value because people are very allergic on Reddit to too much of the salesy approach and things can go south quickly." Quotes "Advertising is not a magic bullet. There's risk involved, and every business is different." "You have to define what success looks like and the action you want people to take before you ever launch a campaign." "AI is a fantastic tool, but it's not a critical thinker. You have to pair it with human judgment." "You can't rely on AI to make all the right decisions. If you give it bad direction, it will spend a lot of your money very quickly." Links mentioned in this episode: From Our Guest Website: https://stubgroup.com/ LinkedIn Profile: https://www.linkedin.com/in/johnjhorn1/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

In this episode of Owned and Operated, John Wilson sits down with Sam Preston, CEO of Service Scalers, to break down one of the most overlooked (and misunderstood) marketing channels in home services: Nextdoor.They unpack why Nextdoor feels annoying—but works incredibly well when used the right way. From neighborhood recommendation posts to organic storytelling, this platform behaves less like Google Ads and more like a digital referral engine.John and Sam discuss why salesy ads and coupons usually flop, while real-world job photos, personal narratives, and community-driven content quietly generate high-intent leads. They also explore how small operators are winning big by treating Nextdoor like a mix of Google Business Profile + Facebook Groups, and why larger companies struggle to replicate that authenticity.The conversation covers the three ways to win on Nextdoor (ads, organic posting, and commenting), common mistakes contractors make, and how operators can turn technicians into content creators to scale neighborhood trust—without blowing up their marketing budget.If you're looking for more phone calls, higher close rates, and marketing that actually feels like referrals—this episode breaks down how to think about Nextdoor the right way.What You'll LearnWhy Nextdoor behaves more like referrals than traditional lead genThe three ways to market on Nextdoor (and which ones actually work)Why organic, narrative posts outperform coupons and adsHow small, local operators beat larger brands on trustThe role of social proof in neighborhood-driven platformsHow to turn field techs into authentic content creatorsThe biggest mistakes that get contractors ignored—or kicked offHost: John WilsonGuest: Sam Preston

If you've ever wondered why some child care businesses keep strong teams, even in a tough hiring market, while others feel like they're constantly starting over, this episode is for you. Tune in as Sindye Alexander, COO of Child Care Genius, fills in for Brian and Carol and sits down with Robin Harris, owner of Exceptional Scholars Leadership Academy and a longtime Child Care Genius University member who has officially joined the Child Care Genius team as a coach.   Listen in as Robin shares her journey from public school education into opening her own center in 2018, and why she believes early childhood is the true foundation of everything that comes next for children. She gets real about what she wishes she knew sooner, including the value of having a mentor or coach to help bridge the gap between being an excellent educator and running a thriving business.   Join us for a practical, culture focused conversation about supporting and retaining teachers: training with clarity (down to the smallest SOPs), giving specific recognition that builds morale, and creating an environment where staff feel seen, safe, and empowered. Robin also shares hiring strategies that include being transparent in interviews, showing your school culture online to attract applicants, and building an onboarding process that truly sets people up for success.   You'll also hear a helpful discussion on balancing heart and business, including why understanding finances and the "numbers" matters if you want your mission to last. If you're ready to strengthen your team, improve retention, and lead with purpose and strategy, you'll walk away with clear takeaways you can implement right away.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEGACY Conference:  https://childcaregenius.com/legacyconference/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Google ads for accountants fail because they're built without a clear understanding of who to target and how much to realistically spend.   If you've tried Google Ads before and felt like the money disappeared too fast, this episode will help you understand why.   Christian Jones and Noah Jenks walk through real Google Ads data from an accounting firm they're actively managing right now. You'll see what qualified tax leads are actually costing during tax season and what changes when campaigns are built with the right structure.   They show you where money gets wasted in Google Ads and how it's avoided in a live campaign. You'll hear how they're controlling spend, filtering out bad searches, and turning paid clicks into booked conversations for their client.  

Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads podcasts.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Is it possible to grow a thriving therapy practice while taking insurance? If you've ever wondered whether insurance billing is worth the headache, or how to do it right, this episode is for you. Today's guest, Jeremy Zug, co-founder of Practice Solutions, breaks down what private practice owners need to know about billing in order to be successful.  With over a decade in the healthcare industry and a team that manages billing for thousands of providers, Jeremy brings clarity and strategy to a topic that overwhelms a lot of therapists.  Whether you're solo and private pay or growing a group practice, you'll walk away with fresh insights, helpful mindset shifts, and even a few small changes that could dramatically improve your revenue. This episode answers... 1. Do I need to take insurance to grow my therapy practice? Not necessarily — but if you do, it needs to be intentional. Jeremy shares that some of the most successful practices limit themselves to one commercial payer and one government payer (like Medicaid or Medicare). This approach reduces administrative overwhelm and allows you to stay aligned with your clinical mission.  Trying to accept every insurance plan in your area can actually slow your growth, especially as your practice scales. Instead, focus on which payers make the most sense based on your long-term goals, who you serve, and what the reimbursement rates look like in your region.  Insurance can absolutely support practice growth, especially when it's chosen strategically. 2. When should I outsource my billing — and when should I bring it back in-house? Outsourcing makes the most sense when your caseload is full. That's usually around 25 to 30 active clients. At that point, billing becomes a time-consuming task that pulls you away from clinical work or team leadership. Jeremy recommends outsourcing to save time and reduce stress, which ultimately helps you grow faster.  But once your practice reaches about $2.5 to $3 million in revenue, it may be time to bring billing back in-house with a full-time hire. At that stage, having someone on your team who's dedicated to billing can help you scale more efficiently.  It's not a one-time decision. It's about matching your billing approach to your practice's size and complexity. 3. How can I improve my billing process and increase revenue? Even small tweaks to your billing workflow can make a big difference. Jeremy explains how simply reordering certain steps, like reviewing payment posting before resubmitting claims, can dramatically reduce denials and speed up revenue.  Many practices waste time by resubmitting the same flawed claims without resolving the underlying issue. He also stresses the importance of reviewing your insurance aging report regularly, which shows you what claims are still unpaid and where you might be losing money. Billing isn't just about submitting claims; it's about building a system that supports healthy cash flow.  The more visibility and control you have over your billing process, the more financially stable your practice becomes.  In This Episode, You'll Also Learn: Why less is more when it comes to insurance plans How your geography and demographics should shape your billing strategy The six key steps of billing, and which one to do before submitting claims When to outsource billing (and when to take it back in-house) How to use insurance aging reports to track lost revenue Why clean billing processes can boost staff retention The right way to negotiate insurance rates using data Real examples of practices recovering thousands of dollars   Links mentioned in this episode: Practice Solutions Website Insurance Rate Increase Request   Watch The Video:   This Episode Is Brought To You By:   RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.   Visit RevKey.com/podcasts for a free Google Ads consultation       Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Jeremy Zug   Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college.    Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management.   About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website design and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.    Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.  

If Your Law Firm Google Ads Are Working, Don't Make This Mistake If you want more profit in your law firm with less chaos, grab my Law Firm Profit Playbook - https://bigbirdaccounting.com/playbook.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du deine Werbeanzeigen in der Feiertagssaison strategisch clever steuerst – ohne in Stress oder Panik-Modus zu verfallen. Du erfährst, welche Kampagnen du jetzt priorisieren solltest, wie du mit steigenden CPMs und schwankender Performance umgehst und worauf du achten musst, um trotz Feiertagstrubel profitabel zu bleiben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Go from marketing chaos to marketing confidence, book a call with our team to learn how.If your roofing marketing felt like a guessing game in 2025, this episode will give you clarity going into 2026.In this unscripted Roofing Marketing Q&A, Joseph Hughes breaks down how roofing companies should actually think about marketing strategy, budgets, channels, and growth—without chasing random tactics or copying what other roofers are doing.This conversation covers the real reasons roofing companies get stuck, how marketing priorities change as you grow, and what it takes to build a marketing engine you control instead of “spraying and praying” with ads, agencies, and lead vendors.If you're a roofing company owner who wants predictable leads, smarter spend, and long-term growth, this episode will help you reset your marketing approach.Key Takeaways✔️ The biggest bottlenecks preventing roofing companies from scaling✔️ Delegation vs abdication (and when structure actually hurts growth)✔️ How marketing strategy changes from $1M to $10M+ companies✔️ How much roofing companies should really spend on marketing✔️ Meta ads vs Google ads vs SEO — and when each makes sense✔️ Why storm-focused roofers must build a retail model✔️ The minimum tech stack for marketing and lead handling✔️ Why brand, visibility, and recruiting drive long-term growthChapters 00:00 Why Roofing Marketing Failed in 202501:27 The #1 Bottleneck Stopping Roofing Companies From Scaling05:23 Delegation Mistakes That Kill Momentum08:09 How Marketing Changes From $1M to $10M+12:19 How Contractor Dynamics Helps Roofers Build Real Strategy13:11 How Much Roofing Companies Should Spend on Marketing22:28 Insurance Changes & Why Retail Roofing Matters Now27:14 Meta Ads vs Google Ads vs SEO (What to Use First)39:05 The Minimum Tech Stack Every Roofer Needs49:45 Final Advice for Predictable Growth in 2026Connect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #marketingstrategy #roofingcontractors #leadgeneration #businessgrowth #digitalmarketing #fivemilefamous

O Gabriel fatura 10k com registro de marcas, mas trava na escala por depender de indicações e impulsionamentos aleatórios. A chave para o jogo virar é focar no Google Ads (onde a demanda já existe), cobrar uma taxa simbólica na reunião para filtrar curiosos e criar anúncios diretos que tocam na ferida do empresário que corre risco jurídico.Assista até o final para entender como estruturar esse funil de serviços high-ticket e sair do operacional caótico.Aproveite a Black do Ladeira:http://vtsd.com.br/quero-bf-ladeira-ep401 Me siga no Instagram:https://bit.ly/Insta-Leandro-LadeiraConheça o canal principal:https://bit.ly/Canal-Metodo-VTSDOuça nosso podcast:https://bit.ly/Podcast-do-Ladeira-no-Spotify

Want to hire our team to scale your Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using Facebook, Google, and AI — you're in the right place. In this video, you'll learn: ✅ How to rank your landscaping business #1 on Google in 7 simple steps ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help Landscapers grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and Founder of Savant Marketing, the #1 marketing agency for landscapers. His team helps established Landscaping and Outdoor-Living businesses generate predictable leads, book more jobs, and scale their revenue using digital marketing that works.

Lancer sa première campagne brand, c'est souvent un grand moment de solitude pour un marketeur.Parce qu'on prend des risques, que le ROI n'est pas immédiat et que les budgets sont bien plus élevés que ceux d'une campagne d'acquisition.Dans cet épisode, j'ai invité Fanny Knusmann, VP Brand & Communications chez Wecasa.Fanny arrive chez Wecasa il y a 8 ans, seule au marketing, dans une start-up orientée performance. Avec peu de moyens, elle doit faire connaître la marque, elle structure la vision brand, s'entoure des bons profils et contribue à faire de Wecasa comme un acteur de référence de son marché.Dans cet épisode, on revient à la base : comment on fait quand on part de zéro ?Par où commencer quand on n'a ni budget ni équipe ?Comment amener une culture brand dans une boîte dopée à la performance ?Quel budget pour avoir un vrai impact ?Et comment gérer la pression de cette “première fois” où tout le monde vous regarde ?Si vous préparez votre première campagne brand, cet épisode va vous aider à poser les fondations, faire les bons arbitrages… et éviter les pièges dans lesquels 100% des marques tombent au début.

Are Google Ads dead? The answer may surprise you. Digital ads - along with other performance marketing vehicles - can feel like a black box. Even for the most skilled at managing these campaigns, it can be difficult to predict the behavior of the algorithms. In this Quick Hit, you'll hear Anthony Chiaravallo, the Founder & CEO of Vallo Media. Listen to the full episode here

SummaryIn this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team culture. The conversation highlights common mistakes in PPC, particularly around tracking performance, and offers practical advice for handling errors effectively. Nadia emphasizes the need for open communication and collaboration within teams, ultimately advocating for a positive work environment that encourages growth and learning.Takeaway:TakeawaysMistakes are opportunities for learning and growth.Building strong client relationships is crucial for success.Management should foster a supportive environment for team members.Tracking performance is essential for effective PPC campaigns.Open communication can prevent issues from escalating.Treat team members with respect and understanding.Encourage a culture of collaboration and knowledge sharing.Mistakes should be approached as a team effort, not individual blame.A positive work culture leads to better performance and loyalty.Always be open to feedback and continuous improvement.Chapters00:00 Introduction to Nadia Mursal and PPC Live02:57 Nadia's Journey in Digital Marketing05:58 Learning from Mistakes in Digital Marketing08:50 Client Relationships and Accountability11:40 The Role of Managers in Mistake Management14:39 Creating a Supportive Team Culture17:44 Innovative Approaches to Team Development21:04 Navigating Client Expectations and Mistakes23:59 Embracing Mistakes as Learning Opportunities25:32 Common Industry Mistakes: The Importance of Tracking30:51 Creating a Supportive Team Culture35:45 Treating People with Respect and Understanding43:29 Outro.mp3Follow Nadia on LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du deine Werbeanzeigen in der Feiertagssaison strategisch clever steuerst – ohne in Stress oder Panik-Modus zu verfallen. Du erfährst, welche Kampagnen du jetzt priorisieren solltest, wie du mit steigenden CPMs und schwankender Performance umgehst und worauf du achten musst, um trotz Feiertagstrubel profitabel zu bleiben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

„Soll ich meine Kampagnen über Weihnachten pausieren?“ Diese Frage bekomme ich jedes Jahr. In dieser Folge erfährst du, warum es darauf keine pauschale Antwort gibt – und wie du in deinem Fall richtig entscheidest. Weihnachten steht vor der Tür – und mit ihr die Frage: Was tun mit Google Ads & Co? Pausieren? Budget halbieren? Ziel-ROAS anpassen? In dieser Folge bekommst du klare Entscheidungshilfen. Ich zeige dir: - Wann du lieber pausieren solltest - Wann sich ein Budget-Feintuning lohnt - Was Google von selbst erkennt – und was nicht Und welchen geheimen Trick 99 % aller Werbetreibenden nicht kennen (aber nutzen sollten) Ich erkläre dir konkret:

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. (01:58) ‘Hallucineren' woord van het jaar: nieuwe betekenis door chatbots(06:26) Google introduceert Disco, een experimentele webbrowser met AI-tabbladen(09:59) December core update: de 4e en laatste dit jaar(11:09) Google test nieuwe Website Optimizer-tool in Google Ads(13:07) OpenAI lanceert GPT-5.2 tijdens ‘code rood' – focus op performance en lange context(18:03) ChatGPT wordt sociaal platform(21:25) TikTok maakt contentdelen sociaal: organiseer en kijk samen(23:42) YouTube, TikTok én Instagram geven gebruikers meer controle over hun feed(28:25) DDMA Barometer 2025: zorgen dat je als merk de aandacht wint(32:26) OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

Strong systems can work wonders for your business—turning daily chaos into calm, improving consistency, and freeing up time for growth. In this episode of the Child Care Genius Podcast, CCG COO Sindye Alexander steps in as guest host for a powerful conversation with Faith Yocum, owner of Six Little Ducks Childcare Centers in Buffalo, NY, and Vice President of Coaching and Business Development at Child Care Genius. Together, they dive deep into how smart systems, solid processes, and clear expectations can help your center run more efficiently and operate smoothly—even when you're not there.   Listen in as Faith shares her journey from manufacturing management to child care owner, and how discovering the right coaching support helped her scale her centers and build a business that practically runs itself. She and Sindye explore how to create SOPs that actually work—where to start, what to include, and simple ways to make them part of your everyday operations.   You'll also hear how to use staff input to refine processes, stay inspection-ready with a compliance calendar, and set brand standards families can rely on. The discussion goes beyond theory, with real-life examples, time-saving ideas, and creative ways to use AI to draft procedures while keeping that all-important human touch.   If SOPs and compliance have ever felt overwhelming, this episode will help you get started with clarity and confidence. Tune in for practical steps, plenty of encouragement, and an open invitation to connect with the Child Care Genius team for a free discovery call to explore how coaching can help your center thrive.   To Contact Faith Yocum: Faith@childcaregenius.com   Mentioned in this episode: GET TICKETS to the Child Care Genius LEGACY Conference:  https://childcaregenius.com/legacyconference/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Join host Dane Groeneveld as he welcomes Kasim Aslam, Co-founder of Pareto Talent and author of the groundbreaking book Hire. Kasim, who successfully exited his world-leading Google Ads agency for an eight-figure sum, now manages a dynamic portfolio of 17 entities.This episode delves deep into the “talent code,” which Kasim argues is the single most crucial skill for any business leader. They explore the intense shift in identity and purpose that follows a significant exit or retirement, touching on the concept of being part of multiple teams.The core discussion centers on Kasim's revolutionary approach to talent acquisition, detailing his "fly trap" methodology, which systematically filters for top performers by moving beyond outdated resumes and interviews. Learn why paying 10% more than the high watermark can lead to five, ten, or even 100 times the output. This conversation and Kasim's seven steps is a must-listen for executives and entrepreneurs seeking to build elite, high-trust, and high-performing teams in the modern economy.

In this episode, Mike Ryan and Chris dive into the fundamental issue plaguing advanced performance advertisers: the lack of data integrity between ad platforms and a retailer's backend systems. Why are sophisticated retailers taking optimization decisions on ad platform data when their final bottom-line evaluation comes from a different source? Mike calls this the "optimization gulf".The hosts argue that this disconnect is a major tactical issue that is driving platforms like Google and Meta to pursue cross-channel solutions to regain trust.Key discussion points include:The Single Source of Truth (SSOT) Problem: Why using last-click attribution and optimizing within channel silos led to platforms taking 100% credit for the same purchases.The iOS 14.5 Inflection Point: How Apple's anti-tracking policies broke Meta campaigns, leading to the rise of "magic pixels" (Triple Whale, Northbeam) to fix reporting.Marginal ROAS vs. Average ROAS: Why optimizing only for average ROAS is a "massive flop" and why you need to understand the concept of marginal return to avoid spending beyond your optimal point.Google's Contradiction: We break down Google's claim that its bidding system (PMax) finds the cheapest conversion across all networks, and the subsequent contradiction of why the performance of those individual channels often looks bad in segmented reports.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

In this episode, we dive into essential strategies for optimizing your Google Ads campaigns. Learn about best practices, testing methodologies, audience targeting, and the importance of effective ad copy. Discover how tailoring your approach can drive meaningful clicks and conversions, and why it's crucial to work with an agency that understands your business needs. Whether you're a B2C e-commerce business or targeting specific demographics, these expert insights will help you maximize the effectiveness of your Google Ads.FREE DOWNLOAD | Google Ads for Lead Generation: https://sol8.com/download-google-ads-...

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

In this short segment of the Revenue Builders Podcast, we revisit the discussion with Jose Fernandez — former Head of Global Sales Development at Google and now CEO of Easy Comp — breaks down how compensation must evolve when companies shift from traditional SaaS licensing to consumption-based models. Drawing from his experience at Google Ads, one of the most successful consumption engines in business history, Jose lays out the structural advantages of consumption models and how GTM, onboarding, forecasting, and comp plans must align to unlock growth.John McMahon and John Kaplan then expand on how consumption changes seller behavior, deal sizing, renewal dynamics, forecast accuracy, and quota mechanics. This is a must-listen for revenue leaders, sellers, and anyone navigating the industry-wide shift toward usage-based pricing.KEY TAKEAWAYS[00:00:46] Companies transitioning to consumption models often copy SaaS licensing structures instead of designing comp that amplifies consumption-driven advantages.[00:01:34] Three core advantages of consumption models: lower barrier to entry, value-aligned spend increases, and product-led expansion.[00:03:07] Aligning GTM roles — new business, onboarding, and account management — enables scale and fairness in comp.[00:03:57] Forecasting in consumption models becomes an analytical discipline, requiring predictive models rather than rep intuition.[00:05:00] High-quality customer fit at acquisition can result in massive upside — one rep earned huge commission from a $15M three-month advertiser.[00:07:02] In consumption, churn can happen in a week — sellers must ensure rapid value realization, not just contract signing.[00:08:00] Sellers often intentionally downsize initial deals to ensure burn-down and protect compensation.[00:08:59] PLG and sales-assisted models blend; comp must account for small initial usage that grows rapidly.[00:09:48] Companies balance advance payments to reps with clawbacks to protect against churn.[00:10:10] Smart sellers can land small, prove value, and convert usage to multi-year, high-value commitments.QUOTES[00:01:10] “Companies take too much inspiration from the old model instead of designing comp that amplifies the advantages of consumption.”[00:01:56] “Customer spend is directly proportional to the value they get — and their understanding of that value.”[00:02:19] “If you have an amazing product, some of that growth is going to be product-led, regardless of the sales team.”[00:03:57] “Forecasting in a consumption model is an analytical exercise — not something you ask an account executive to guess.”[00:07:54] “In consumption, a customer can use it for a week, turn it off like a light switch, and move on.”[00:08:38] “PLG might start with $500 on a credit card and scale into a major enterprise deal.”[00:09:28] “Sometimes comp gives future credit for usage trajectory — but companies will claw it back if churn happens.”[00:10:33] “There's a lot of gold in this full episode — make sure you check it out.”Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/driving-sales-behavior-with-effective-compensation-plans-with-jose-fernandezEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Growing a pool service business comes down to clear choices and honest math: buy a route, build organically, or blend both. Each path has tradeoffs in cash, time, and risk. Buying through a trusted broker can deliver instant revenue and a safety net, but it requires real capital and commitment. Building through ads and local outreach can be cheaper per account, but it demands relentless effort and tight tracking. The right choice depends on your market's competition, your cash access, and how quickly you need dependable monthly revenue.Route purchases can be a smart investment when you treat them like an asset, not a gamble. Most brokered routes trade near 12 times monthly billing, which implies a one-year payback if retention holds. You're not waiting a year to see money—cash flow starts day one—but mentally assigning that revenue to repay the purchase keeps you disciplined. Brokers add value with short safety periods and seller training, which matters when some sellers vanish after closing. If you finance with a home equity line of credit, understand you're “all in.” Buying a partial route can de-risk your entry, letting you learn which pools to keep, which to swap, and how to manage density without overextending.We share a practical roadmap to grow a pool service business with real numbers, clear tradeoffs, and field-tested plays. From buying a partial route to building a referral engine and partnering with builders, we map the paths that scale without wasting cash.• when buying a route makes sense and why broker safety nets matter• financing realities, payback math, and retention risks• organic growth via Google Ads, Yelp, HomeAdvisor, and Thumbtack• door hangers and targeted mailers that lower cost per account• market differences that favor partial route purchases• referral rewards that convert and sustain growth• builder partnerships and NPC startup methods for easy wins• simple metrics for route density, churn, and marginsJoin the pool guy coaching program. Get expert advice, business tiSend us a textSupport the Pool Guy Podcast Show Sponsors! HASA https://bit.ly/HASAThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching: https://bit.ly/40wFE6y

FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.ZATO MARKETINGGet excellent Google Ads management from the same boutique agency that I regularly partner with for my clients at ⁠https://zatomarketing.com⁠.

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using Facebook, Google, and AI — you're in the right place. In this video, you'll learn: ✅ 7 marketing strategies you can use in your landscaping business to add $100K or more in 90 days ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help Landscapers grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and Founder of Savant Marketing, the #1 marketing agency for lawn, landscaping, and outdoor-living contractors in North America. His team helps established lawn, Landscaping, and Outdoor-Living businesses generate predictable leads, book more jobs, and scale their revenue using digital marketing that works.

Tareas en una cuenta de Google Ads, podemos hacer muchas, pero realmente lo importante es saber en qué debemos incidir antes, para que realmente veamos cambios en los resultados. Hoy os explicamos nuestras prioridades, cuando trabajamos con Google Ads. 0:00 Intro0:09 Miscelánea1:27 Nuestra Semana13:28 PPCCast+19:05 Noticias de la Semana25:25 Tema Principal1:01:07 Recomendaciones1:06:13 Canción PPCCastURL Episodio: https://ppccast.com/podcast/267-rankeamos-el-orden-de-prioridad-de-tareas-en-google-adsPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Check if your dental practice qualifies for capital allowances here >>> https://www.dentistswhoinvest.com/chris-lonergan———————————————————————UK Dentists: Collect your verifiable CPD for this episode here >>> https://courses.dentistswhoinvest.com/smart-money-members-club———————————————————————Cash flow can look fine on a spreadsheet and still fail you on payday. We unpack a clear, practical playbook for UK dentists to stay liquid when insurers delay payments, tax deadlines cluster, marketing needs ramp up, or a critical scanner dies at the worst time. With finance expert support, we explore fast, purpose‑built funding that keeps teams paid, treatments running, and growth plans alive without remortgaging the practice.We walk through short‑term working capital that lands within days, fixed‑term loans that turn chaos into a known monthly line, and specialised facilities for self‑assessment, VAT, and corporation tax. You'll hear why predictable repayments over 12 to 72 months can protect decision‑making, how to map term length to the problem you're solving, and where unsecured options or a personal guarantee make sense. We also dig into marketing finance for Google Ads, SEO, and Instagram campaigns, showing how a planned budget and realistic patient value can turn borrowed pounds into full chairs and stronger long‑term revenue.When shocks hit, speed matters. We outline funding routes for staffing gaps, agency cover, equipment breakdowns, and urgent replacements, plus merchant cash advances that flex with PDQ/card takings. The theme is discipline over drama: maintain a small contingency, keep documents ready, choose lenders who know dental cash cycles, and borrow to a clear purpose with measurable outcomes. Liquidity is a strategy, not a wish, and the right mix of tools helps you protect service quality while you scale on your terms.———————————————————————Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.Send us a text

Your brand doesn't exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you'll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.If you're launching anything new, this is the tactical blueprint you wish you had earlier.What You'll LearnWhy ranking for your brand name is the first real trust signal for any startupHow to pick a name and domain you can actually rank forThe “first 100 links” strategy that trains Google to recognize your brandSimple ways to generate branded search behavior across social and contentHow Google quietly tests your domain—and how to know when it's happeningHow to use Google Search Ads to accelerate ranking and protect your brandWhy .com still matters more than any other TLDTimestamps00:00 — Why your new domain must rank for your own brand name00:31 — Why ranking for your brand name is a critical early trust signal01:03 — The rookie mistake founders make when picking a brand name01:13 — What ideal, non-competitive SERPs should look like01:35 — Graphed.com's journey to finally ranking in position one01:45 — Overview of the process to teach Google your brand01:55 — Step 1: Build backlinks to your homepage03:29 — Step 2: Drive branded search with social posts & content04:21 — Step 3: Run Google Search Ads on your exact brand name05:45 — Why you should always buy the .com for your brand06:16 — Final thoughts + Graphed free trialKey Topics & Insights1. Ranking for Your Brand Name = Early-Stage TrustIf someone Googles your company and doesn't find you, credibility collapses. Ranking for your brand name is one of the first—and easiest—trust signals to secure. Graphed.com took ~2 months to rank, but with this framework, it can happen in as little as 24–48 hours.2. How to Choose a Rankable NameAvoid names already used by active companiesLook for search results filled with noise, not competitorsIdeal: two words, few syllables, easy to spellAnd always, always buy the .com3. Build the First 100 Backlinks (Brand-Name Anchors Only)Your #1 job early is to teach Google what your company is.Do this by:Building backlinks to your homepageUsing your brand name as the anchor text (not keywords)These are foundational “identity” links that help Google map brand → domain.How to build them:Submit to software directoriesUse link submission servicesCold email companies for guest post swapsLayer PR on top later4. Trigger Branded Search BehaviorOnce Google sees your backlinks, you need humans to reinforce the signal:Search your brand nameClick your domainSpend time on the pageGoogle then learns:“When people search this name, this is the site they want.”You create this behavior through:Social postsNewslettersPodcast mentionsRepeated use of the brand everywhere5. How Google Tests Your DomainGoogle will quietly experiment by showing your domain for branded queries.You'll see this in Search Console via:Rising impressionsIncreasing CTRSudden jumps in average positionThis is the moment Google “decides” you belong on page one.6. Accelerate Everything With Google Search AdsRun a brand campaign:Exact-match brand keywordMinimum bid: around $5Send traffic to homepageThis forces the association between brand name → your site, and accelerates your rise in organic search.Brand protection tips:Raise bids to block competitorsAdd sitelinks to take more SERP real estateOptional: multiple ad accounts (with caution)7. Why .com Still Beats Every Other DomainConsumers inherently trust .com more than .io, .co, .xyz, etc.It drives higher CTR and reduces friction in word-of-mouth.If the .com isn't available, pick a new name—don't settle.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon's unified ad platform and creative agents, ChatGPT's new shopping assistant, and Google's expansion of PMax into Waze placements.Top takeawaysGoogle Gemini 3 + Nano Banana ProHigh-fidelity image generation now produces accurate text, consistent characters, and branded-quality visuals.Direct exports to Sheets/Slides strengthen workflow automation for marketers.A meaningful creative leap that positions Gemini as a real competitor to ChatGPT for production use.Amazon Unifies Ads + DSP + Adds AI Creative ToolsSponsored Ads and DSP now live in a single campaign manager, lowering barriers to programmatic buying.New Ads Agent and Creative Agent generate product and lifestyle imagery, though quality still varies.Expect more AI-generated assets across Amazon; realism and accuracy will be key brand differentiators.ChatGPT Shopping Research AssistantNew agentic shopping flow asks clarifying questions and compares real-time product specs and pricing.Signals how ChatGPT may integrate ads in early 2026.Strong reminder to maintain complete, accurate product data and imagery.Performance Max Extends to WazeStore-focused PMax campaigns can now serve in Waze for high-intent navigational and “near me” searches.Strong win for brick-and-mortar advertisers capturing real-time local demand.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from November.  

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.   In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what's coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.   From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.   To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.   In episode 477 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss: 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked 03:20 – How the thieves impersonated the carrier and held the load for ransom 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers 07:48 – Turning a product failure into a digital-product-first business model 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast 22:10 – How Shivali became a TikTok Creator in 12 days &  27:45 – Carrie's Amazon PPC agency disaster & how she rebuilt with Helium 10 34:05 – AI tools sellers haven't heard of 36:45 – Optimizing Amazon listings for Rufus AI 37:55 – The future format of both podcasts moving forward  

From Invisible to In-Demand: Andrew Newland on SEO, Trust & Functional Medicine MarketingIn this episode, I sit down with Andrew Newland — founder and CEO of Functional Medicine Marketing. Andrew is a digital strategist who works exclusively with functional and integrative medicine clinics, helping them grow their visibility, attract new patients, and reclaim precious time through sustainable, SEO-driven marketing systems. He's also the author of Digital Marketing and SEO for Functional Medicine Practices and a sought-after voice in the space, having appeared on shows like The Functional Medicine Nurse and The Junto.Andrew brings much-needed clarity to an industry where most practitioners didn't go to med school to become marketers. From reviews to rankings to regulations, he breaks down what actually works — without the hype, the “30 patients in 30 days” promises, or the tech overwhelm.We cover:Why functional and integrative medicine is a uniquely challenging niche to marketThe trust gap: why patients need more time, proof, and education before saying “yes”How to ask for reviews without feeling slimy — and what to say word-for-wordWhy Google reviews matter more than you think (for both humans and SEO)The 3 pillars of SEO: technical, content, and local — and how clinics often miss 2 of themA simple, free test (PageSpeed Insights) to see what Google really thinks of your siteHow to structure “content silos” so your blogs lift your whole site, not just one postUsing blogs that nobody reads (on purpose!) to improve rankings across your entire siteHow to combine AI with human stories so Google doesn't treat your content like generic fluffAEO (Answer Engine Optimization) and what tools like ChatGPT mean for local clinicsOptimizing your Google Business Profile: Q&A, updates, geotagged photos, and responsesHow to market “sensitive” services like peptides, PRP, and holistic cancer care without getting flaggedThe “trifecta” of digital marketing: SEO, Google Ads, and Facebook/Instagram ads working togetherReal case studies: from barely-any-patients to consistently closing high-ticket programsWhy mindset, desperation, and unrealistic timelines can quietly sabotage your marketing

SummaryIn this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns. Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.TakeawaysAlways double-check your campaign settings before launching.Client communication is crucial when mistakes happen.Learning from mistakes is part of growth in PPC.AI tools like Performance Max require fundamental knowledge.Fostering a culture of learning helps teams innovate.Mistakes can lead to valuable lessons and improvements.PPC practitioners must stay updated with industry changes.Humility is essential in the ever-evolving PPC landscape.Encourage team members to experiment and learn from failures.Everyone in the industry makes mistakes, and that's okay.Chapters00:00 Introduction to Sophie Fell and Her Journey04:05 The Campaign F-Up: A Lesson Learned07:15 Client Reactions and Handling Mistakes10:05 Post-Mortem: Analyzing the Error13:08 Advice for Handling Campaign Mistakes16:01 Final Takeaways and Best Practices18:57 The Role of AI in Advertising23:07 Embracing Failures and Learning28:48 Creating a Culture of Accountability and Growth35:13 Outro.mp3Follow Sophie on LinkedInSubscribe to Nils' ⁠newsletter ⁠PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠PPC Live event⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

Thanks to our Partners, Shop Boss and AppFueledWhat if your best strategic thinking partner wasn't on your payroll, but sitting right in your pocket?In this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Hallie Wasinger to unpack what she learned at the MAICON (Marketing AI Conference). But don't let the name fool you, this conversation goes way beyond marketing. Hallie breaks down how AI is reshaping not just how we create content, but how we think, from operations to service efficiency to scaling personalized experiences for clients.This one's packed with golden nuggets: the power of high-performance prompting, using ChatGPT as a strategic thinking partner, the CRIT method to get better AI outputs, and why voice AI is the underrated tool no one's talking about yet (spoiler: your robot can now talk back). Oh, and yes, AI can help you be a better Bible scholar or diagnose complex repair issues. Wild, right?You'll also hear how Shop Marketing Pros is already implementing layered AI tools to deliver smarter, more personalized content at scale, without sacrificing the human touch that makes their work special.This episode is a must-listen for any shop owner who wants to stay ahead of the curve, avoid getting left behind, and start using AI the right way, as a tool, not a replacement.Listen now to hear why it's time to start talking to your robot and how it can help you fill those bays.Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:10) Brian introduces the episode, guest Hallie Wasinger, and thanks sponsors.Overview of the Marketing AI Conference (MACON) (00:01:15) Hallie describes the MACON event, its scale, and the industries represented.AI in Marketing and Business Operations (00:02:12) Discussion on AI's broad impact, not just in marketing but across industries.AI Resources and Influencers (00:02:36) Brian recommends the Artificial Intelligence Show podcast and Paul Roetzer.First Impressions and High-Performance Prompting (00:03:20) Hallie shares her initial conference experience and the importance of effective AI prompting.Environmental Impact of AI and Prompting Efficiency (00:04:59) Brian discusses AI's environmental costs and how better prompting reduces resource use.Operational Efficiency and Prompt Libraries (00:07:20) Hallie explains creating, saving, and sharing high-performance prompts for team efficiency.Voice AI as a Strategic Thinking Partner (00:10:52) Hallie introduces using voice AI and ChatGPT as a brainstorming and problem-solving partner.Beyond Search: AI for Strategic and Personal Use (00:13:49) Brian and Hallie discuss using AI for deep thinking, business, and personal growth.Layering AI Tools and Choosing the Right LLM (00:19:05) Hallie explains testing and layering multiple AI tools for different business needs.The CRIT Framework for Strategic Prompting (00:21:54) Hallie introduces the CRIT (Context, Role, Interview, Task) method for better AI outputs.Human-First Approach and AI Limitations (00:26:03) Discussion on keeping humans central, using AI for efficiency, and current AI limitations.AI's Impact on Client Services and Personalization (00:30:07) Hallie details how AI improves efficiency and output quality while maintaining personalized client service.Layering AI for Automation and Research (00:32:56) Examples of using AI for call listening, Google Ads auditing, and advanced SEO research.Long-Term Vision: Efficiency, Scale, and Team Impact...

Healthcare marketers write off Meta for one reason: lead quality. High volume or cheap leads don't matter when leads are unqualified, uninsured, or never convert to patients. Cardinal's paid social team cracked the code. Through systematic testing of Meta lead forms—adding SMS verification, progressive insurance qualification, and strategic engagement tactics—they transformed Meta from a brand channel into a legitimate performance driver. The result? A 78% reduction in cost per qualified lead compared to Google Ads, with quality that actually converts. In this episode, Lisa Fisher and Caro Costa walk through the exact testing framework and optimization strategies that made it work. You'll leave with a replicable playbook for your own Meta campaigns. RELATED RESOURCES 10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/ How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

In this post-mortem episode, hosts Mike Ryan and Chris dive deep into the data behind the last peak season to reveal the true cost of Black Friday. They confirm what many performance marketers feared: the event is a "promotional bloodbath where margins are lost".The numbers are shocking: Google Ads spend was up over 31% year-over-year, but revenue only grew 15%, resulting in a massive 12% drop in Return on Ad Spend (ROAS). But the real trouble is profitability. Mike reveals an exclusive chart showing how the average gross profit margin dropped by 9 percentage points in the final week of November.What else is covered in this data-driven post-mortem:The Dilution of Demand: Why Black Friday search volume has been on a secular decline since peaking in 2018, and why the "doorbuster" concept is dead.The Hourly Opportunity: A never-before-seen hourly analysis that pinpoints the exact time when Cost Per Order (CPO) cools down and conversion rates peak, revealing the best time to run your budget.Competitor Strategy: A look at how Amazon is continuously ramping up spend, while the competition from Teemu drastically fell off on Black Friday itself.The Final Warning: Why the relentless increase in CPCs is the single biggest threat to the middle-of-the-pack online retailer.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of campaign targeting. With AI-powered ad platforms like Google's AI Max and social algorithms driven by behavioural data rather than search intent, the old model of keyword-driven marketing is rapidly giving way to something more opaque, more personalised, and potentially more invasive. Daniel and Ciaran explore how AI systems now use a vast array of signals, from your browsing patterns and email content to your location history and viewing habits, to anticipate what you might want before you even search. But what does this mean for marketers who've spent years honing their SEO and PPC strategies? And what does it mean for user privacy in a world where your chatbot conversations may be fuelling ad targeting? In This Episode: What are non keyword signals? Understand how platforms like Google and Meta are using behaviour, context and historical activity instead of just search terms. Why your impressions are up but clicks are down Learn how AI summaries in Google Search are reducing organic click-throughs, even when your rankings are strong. AI Max campaigns and keywordless targeting Discover how Google Ads is shifting towards AI-led campaigns that rely on intent and engagement signals rather than keyword triggers , and why some brands are seeing 20–30% uplift as a result. What Meta's CMO said about disconnected content Hear how Alex Schultz explained the shift from connected (likes, follows) to disconnected content (Reels, Stories, Shorts), and what that means for social strategy. Privacy concerns and grey areas Explore the implications of Meta's new terms allowing AI chat interactions to inform ad targeting, and whether AI chat data could be inadvertently shared or commercialised. Real-world scenario: Chatbots used for lead capture Daniel raises a powerful example, what if you offered a free AI chatbot to other brands, then harvested user intent data for your own ad targeting? Platform security, data visibility and agent risks From OneDrive access errors to AI agents managing your logins, the hosts discuss the human errors that AI amplifies, and the need for robust security practices. Key Takeaways: We're entering a post-keyword era Platforms are using AI to interpret intent through broader, richer data sources, including chat behaviour, video viewing and app usage. Organic traffic is being cannibalised by AI summaries Even if your visibility improves, actual user clicks may continue to decline. Privacy risks are growing Terms and conditions are changing, and conversations with AI tools may no longer be as private as they seem. Marketing teams must audit how they use AI Understand what data your AI tools are accessing and how that data could be used, now and in the future. Join the conversation This isn't just a podcast - it's an open debate. Daniel and Ciaran want your input, and they're giving away prizes, books and merch to contributors.

If you've ever tried Google Ads and felt like you were just lighting your money on fire, you're not alone.  This week, Daniel sits down with John Sanders, founder of RevKey—a digital advertising agency that works exclusively with therapists and mental health professionals—to unpack why so many private practices struggle to make Google Ads work, and what you can do differently. In their conversation, John and Daniel dig into the most common reasons therapists waste money on paid ads.  And it often starts with your private practice's website.  If your site isn't designed to engage visitors and guide them toward action, your ad spend will likely fall flat.  John shares how generic service pages, weak content, and outdated design can tank your results—even if you're paying top dollar for clicks. They also explore why therapists need to be wary of Google's automated campaign recommendations.  What's best for Google's revenue isn't always best for your practice. John explains how his team disables default settings that typically waste money and instead builds tightly targeted campaigns focused on real conversions—not just traffic. This episode also covers the strategic role Google Ads can play for growing group practices. Whether you're launching a new service or need to quickly fill a clinician's caseload, ads can help bridge the gap while your SEO builds momentum.  And with the right tracking and targeting—like setting income levels or geographic focus—you can get more value from every click. If you've been burned by ads before or are thinking about using them to grow your practice, this episode will help you avoid common mistakes and make smarter, more strategic decisions. What You'll Learn in This Episode 1. Why do so many therapists waste money on Google Ads? Many therapists dive into Google Ads without a clear strategy or a website that's designed to convert. Often, the problem isn't the ads themselves—it's that clicks are being sent to generic service pages or poorly designed sites that don't guide visitors toward taking action. Another big issue is relying on Google's default settings, which prioritize Google's revenue over your results. John shares how to avoid these common traps and make sure every dollar is working toward bringing in actual clients. 2. How can I tell if my website is helping or hurting my ad performance? Your website is a critical part of your ad strategy—because if it doesn't connect with your ideal client or clearly guide them toward booking, even the best ad won't convert. John explains how to evaluate time-on-site metrics, user experience, and page content to know whether your site is supporting your ad goals. In competitive markets, the margin for error is smaller, so having engaging, specific, and fast-loading pages is key. 3. When should I use Google Ads vs. investing in SEO? John and Daniel break down how SEO and Google Ads can work together strategically. SEO is a long-term game—it can take months to see results—but it's incredibly valuable for sustainable growth. Ads, on the other hand, can generate leads quickly, which is especially useful when launching new services or hiring new clinicians. The key is understanding your goals and timeline, so you can decide when to run ads, when to focus on organic traffic, and when to do both. Links mentioned in this episode:  Previous Episode with John: 41. Everything You Need to Know About Google Ads for Therapists with John Sanders Revkey.com    Watch The Video:   This Episode Is Brought To You By: RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.   Visit RevKey.com/podcasts for a free Google Ads consultation     Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About John Sanders John Sanders is the founder of RevKey, a digital advertising agency that exclusively helps therapists and mental health professionals grow their practices using Google Ads. With a deep understanding of the unique challenges facing this audience—especially in regulated, HIPAA-sensitive environments—John built RevKey to be the go-to partner for private practices that want measurable results, not marketing fluff. What began as a solo operation in 2018 has grown into a thriving team of ten, all united by a belief in clarity, simplicity, and transparency in digital marketing. John's insights are trusted by leading therapy podcasts and conferences, and his team regularly talks with clients, ensuring every campaign stays aligned with their goals. His mission: to make sure therapists don't waste money on click metrics, but invest in strategies that bring real people through their doors. About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.    Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.  

Building a 7-Figure Pest Control Company

Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine's Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” still matters, and how UTMs, web forms, call tracking, and client feedback all get folded together to give firms real visibility into ROI. We even get into Google Ads optimization, Zapier webhooks, and the surprising disconnect between what clients say and what the data actually shows.  This  is just a small appetizer. Check out the extended interview on YouTube!

Subscribe and watch this episode on YouTube In this captivating episode, bestselling author and award-winning businesswoman Sonja Pototzki-Raymond, also known as 'The Search Queen,' shares her profound journey of personal and professional growth. Sonya discusses how her struggles with fertility led her to a deep healing journey through personal development and discovering plant medicine. She talks about how these experiences not only helped her heal from past traumas but also fueled the exponential growth of her business.  Sonja emphasizes the importance of aligning personal evolution with business success and sheds light on how facing her darkest moments empowered her to become a better mother and business leader. The conversation delves into the significance of questioning societal norms, embracing natural healing, and holding true to one's values. Sonja's story is a powerful testament to resilience, self-integration, and living a life of purpose and authenticity. 00:57 Sonya's Personal and Business Journey 01:43 The Fertility Struggle and Personal Development 03:09 Discovering Psychedelics and Personal Transformation 04:57 The Impact of Psychedelics on Business and Personal Life 07:48 The Role of Psychedelics in Healing and Growth 14:05 Integration and Respect for Plant Medicine 18:29 The Importance of Personal Responsibility and Healing 25:05 Questioning Modern Medicine and Embracing Natural Healing 32:17 The Miracle of Life and Corporate Control 33:05 Questioning Systems and Industries 34:09 Natural Living and Parenting Choices 35:12 Government Responsibility vs. Parental Responsibility 39:33 The Age of Aquarius and Personal Empowerment 48:36 Generational Trauma and Healing 56:04 Balancing Awareness and Positivity 01:02:59 The Power of Self-Belief and Sovereignty Connect with Sonja on Instagram  Get your free Google Ads and SEO checklist here IG: @marciacolosi | TikTok: @marciacolosi LI: @marciacolosi | FB: @marciamiatke  Ready to take your life and relationships to the next level? Follow The EQ Academy Official where you'll learn to optimise your emotions, leverage your feminine and masculine energies and show up your most confident and radiant self!  

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this episode, I walk through a situation I'm seeing more often, companies doing everything “right” with their marketing yet watching their cost to acquire customers climb anyway. I break down a conversation with a $5M service business spending over $70K a month on Google Ads and show why their top-performing channel suddenly became the bottleneck. More importantly, I unpack the subtle shifts in buyer behavior and the overlooked gold sitting inside their own CRM. If your ad spend keeps rising but growth feels stuck, this episode will help you see what's really happening and where the next level actually comes from.Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.TakeawaysEven experts make mistakes in PPC management.Ignoring Google alerts can lead to significant issues.Proper onboarding is crucial for new clients.Root cause analysis helps prevent future mistakes.Communication with clients is key during crises.Conversion tracking is essential for successful campaigns.Monitoring ad spend during peak times is critical.Double counting conversions can inflate performance metrics.Creating a culture of learning from mistakes is important.Always be testing and adapting strategies.Chapters00:00 Introduction to Nils and His Expertise06:38 The Digital Nomad Lifestyle10:37 Mistakes in PPC Management15:36 Client Relationships and Accountability20:19 Fixing Issues and Learning from Mistakes20:38 Navigating Google Ads Challenges22:33 Crisis Management and Client Communication24:35 Learning from Mistakes: Root Cause Analysis25:00 The Importance of Conversion Tracking26:00 Common Mistakes in PPC Management29:51 The Role of Mistakes in Growth31:03 Fostering a Culture of Learning33:20 The Future of PPC: Adapting to ChangeFollow Nils on LinkedInSubscribe to Nils' newsletter PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠PPC Live event⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

What if working less actually meant earning more? In this high-voltage episode, Kimberley sits down with entrepreneur and former Google Ads mogul Kasim Aslam, who went from hustling in Albuquerque to building (and selling) an eight-figure business. Kasim shares how designers can finally stop trading hours for dollars by building systems, teams, and leverage that work—without them. He's blunt, funny, and full of game-changing truths about why most creative professionals trap themselves in “jobs” instead of building real companies. You'll learn how to attract top talent, let go of control, and make peace with the inevitable risk of growth. This conversation will challenge everything you believe about work, success, and what it takes to scale. If you've ever said, “I can't find good help,” or “no one does it like me,” this one's your wake-up call. In this episode we learn: - stop trading time for money - identify the four leverage points: programs, processes, people, and products - hire top talent without fearing they'll leave you - design systems so your business makes money while you're away - replace “redundant” with “irrelevant” when defining your role - negotiate for more — in business, and in life

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry. Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.  A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity. News from the EDGE: [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion [00:16:49] GSC has Annotations! Hoorah!  Finally! [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know AI / SEO News  Segment: [00:23:26] EDGE of the Web Sponsor: Site Strategics [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued [00:32:17] ChatGPT Ads potential leaked [00:39:55] EDGE of the Web Sponsor: WAIKAI [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand [00:45:52] AI Shopping Research [00:52:04] AI Poisoning: Black Hat SEO Is Back Thanks to our sponsors! Site Strategics: https://edgeofthewebradio.com/site Inlinks WAIKAY https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @CrystalontheWeb X: @TheMann00 X: @EDGEWebRadio

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com