Podcasts about Google Ads

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Robert Brill, CEO of Brill Media, explains how businesses can implant a complete growth engine that attracts ideal customers, converts more leads, and scales sustainable growth through a proven marketing framework. Under his leadership, Brill Media has been recognized 11 times by the Inc. 5000 and the Financial Times 500 for helping businesses grow through precision advertising, strategic messaging, and performance marketing. In this conversation, Robert introduces The Growth Engine Framework—Setup, Awareness, Conversion, Closing, and KPIs. He explains why businesses must first define their Super Consumer, build a compelling proprietary system, and deliver messaging that differentiates them in crowded markets. Robert also shares how overcoming the “81% Gap” through nurture marketing, leveraging AI-powered tools, and documenting repeatable systems enable organizations to scale more efficiently while helping founders transition from operator to owner. — Implant a Complete Growth Engine with Robert Brill  Steve Preda here with the Management Blueprint, and my guest is Robert Brill, the CEO of Brill Media, a leading media buying agency specializing in precision advertising for business growth. Under his leadership, Brill Media has been recognized 11 times by the Inc. 5000 and the Financial Times 500. Robert, welcome back to the show.  Steve, thanks for having me. It’s great to be back. Good to see you again.  Yeah, good to see you after two and a half years. Lots of things happened. So we’re going to dive into all of those things, but let’s start with your personal ‘Why’ and how you’re manifesting it in your business, Brill Media?  I mean, my personal 'Why' is I'm focusing on becoming an owner, not an operator. Spend more time with family, less stress, more happiness.Share on X Because if I think about the last five years, the most cherished times that I think about are the times that I’ve spent on vacation, going to Disneyland, or going to baseball games with my family—all the fun stuff. And it’s not about the fun stuff necessarily. It’s about the fun stuff with family. So, more of that.  Yeah, you’re absolutely right. Those times with the kids don’t come back. The business is going to be around for a while longer, much, much longer. So prioritizing this is a really good idea. So tell me what happened over the last two and a half years since we talked together. What has changed in your business?  You know, we’ve really focused on evolving our solutions. For many years, we’ve been focused on agencies, and we continue to be focused on agencies. If you search for white-label media buying on Google, we’re one of the top one or two results. That’s because we’ve carved out a really strong position helping agencies do media buying, earn revenue, create stickier client relationships as a result of the work we do, and complement their work.  What we've learned over the years is that no amount of good media buying can overcome the wrong messaging.Share on X Even if you look at search engine optimization or social media, at the end of the day, it’s just an amplification of an existing message. If you’re spending lots of time, energy, and, notably, money delivering the wrong message, worst-case scenario, you’re confusing the marketplace. Best-case scenario, you’re only losing money. But obviously, neither of those is the desired outcome.  So before we help clients buy advertising space, post on social media, do SEO, or Generative Engine Optimization (GEO), we really want to dial in the types of messages that are most interesting to them. The next part is this: even if you have the right message and you have the best media buying in the world through Brill Media, none of that matters if you have a leaky bucket. The leaky bucket is when you pay a lot of money to run a Google Search ad, someone clicks, and then they never hear from you again.  At the end of the day, it takes more than one touch—or even a few touches—to get someone to buy from you. So our responsibility has evolved into building this growth engine of understanding the motivation behind why people buy from your company, then delivering the message, then getting people to convert, overcoming what we’re calling the 81% Gap—we can talk about that—and then getting people to see you everywhere so that you become the inevitable choice. The fifth step is understanding the KPIs—the success metrics—for every step of the process. So it’s not just media buying anymore.  Yeah. No, I definitely noticed that it’s not just media buying. It’s not just precision advertising. It sounds like you help them strategize what the right message should be and then convert those leads into customers. So essentially, it’s the whole growth engine that you’re building for companies. Is that right? That is exactly right. It’s the growth engine.  So what is the framework? Because, remember, this is a framework podcast. So describe to me. You actually mentioned step four and step five. I don’t know what the first three steps are. So can you go through the five steps and share with the listeners what that looks like?  So, step one: Setup. Who are you talking to? What’s unique about your audience? What’s unique about your business, and how do you help them achieve transformation? When we talk about setup, there are a few subsections. There’s the Super Consumer. We talk about the Super Consumer as someone who will evangelize for your company. They will pay you what you’re asking, and, in my opinion, most importantly, you like working with them.  So basically, you want to find the Super Consumer, you want to articulate who the Super Consumer is, and then target your growth engine to the Super Consumer?  The first step of the Growth Engine is simply defining who your Super Consumer actually is. So step one is Setup. Inside Setup, there is your Super Consumer, your Unique Advantage Point, and your Proprietary System. The reason we talk about the Super Consumer is that a lot of companies, especially big corporations, talk about the Total Addressable Market—everyone who can possibly buy from you. It’s too broad.  They also talk about small and mid-sized businesses, and commonly people talk about the Ideal Customer Profile, which is anyone who can extract value from your company. In our opinion, that’s too broad as well because if you dial in to the Super Consumer—if you understand the people you want to work with, who will evangelize for you, and who will pay you what you’re asking—you have a subset of people.  When you define them, there's a clear, describable transformation that you can provide that helps you become the inevitable solution for that group of people.Share on X When you know what those people want, what their desires are, what keeps them up at night, what they’re experiencing on a day-to-day basis, what they’re saying to themselves, what they’re saying to other people, and what they’re searching for—when you understand the psychology behind the person—you can actually carve out a position that is highly valuable.  The key part for us is that this is about commoditization and decommoditization. When you talk about lawyers, doctors, dentists, accounting firms, or any retail location, most of these businesses are commoditized. What commoditization means for us is that if you’re an accountant or CPA, your website says something that every other CPA in the area says. If you’re a dentist doing Invisalign, you’re saying something that every other dentist in the area says. That means you can swap out the logo and swap out the photos of the people, and it’s exactly the same.  The consumer can’t tell the difference between one dentist and another, or one accountant and another, because they’re all saying the same things. So the way you decommoditize is by talking about your Super Consumer—who you actually want to serve—and then carving out a unique position for those people.Share on X An example would be an accounting firm we spoke with that really focuses on the trucking industry because they happen to have a large degree of experience in that space. So don’t say you’re a generic accountant who does bookkeeping, taxes, and everything else. Say, “We’re the number one accounting firm for truckers in America.”  Love it.  That’s unique.  Yeah. Love it. Okay, so step one is Setup. Who you’re serving, who your Super Consumer is, what your Unique Advantage is, your Proprietary System, and decommoditization. What’s step two?  Step two is Awareness—driving awareness with your message. Our idea is that now you know exactly who you’re talking to and how they can achieve transformation with you. When you have the ability to really define how they’ll engage with you and what they’ll get from you that’s different from anyone else in the area or the country, that’s when you deliver the message. That’s when you run ads, post on social media, and say things that are going to attract people.  There’s a whole subset of activity behind that related to levels of awareness. The number one mistake businesses make on social media is posting content that’s irrelevant to the audience. That irrelevance comes from how aware the audience is. When people are unaware they have a problem, it doesn’t mean they don’t have a problem. It just means they don’t realize they have one. Your responsibility, when speaking to people who are unaware, is simply to help them understand that they have a problem.  You’re not trying to get them to start now, book a call, or get your free diagnostic. You want to trigger something in their head so they say, “Oh, I’m dealing with this type of experience. I’m a trucking company, and I really don’t have good accounting. I didn’t realize I had a problem.” The success of your marketing is simply when that person says, “Oh, I actually have a problem now.” You’re not going to see that in HubSpot.  You’re not going to see that in any meaningful metric. But when you consistently post content on social media that highlights the problem you solve, three, four, or six months from now, you’ll start to see that wave of marketing activity result in activity inside your HubSpot or CRM. So step two is Awareness—simply delivering the message. Okay.  Step three is Conversion. Conversion is simply, “Hey, click on this ad or see my post and download the guide, take the diagnostic, take the interactive quiz, watch a video,” whatever it is, in exchange for an email address, name, phone number—that type of thing. Now, here’s a key insight. People are not ready to buy after they submit their contact information. That’s another meaningful point that businesses overlook.  They think, “Whoa, a lead just came into HubSpot. Well, clearly they’re ready to spend $50,000 with me.” But think about the experience. Maybe I spend two and a half seconds on an ad. I spend 20 seconds on a landing page. No one’s going to spend any meaningful amount of money after 22 and a half seconds of engagement.  Yeah.  All they’re saying is, “Hey, for a moment in time, what you said to me was relevant.” And that’s it. This is where a lot of companies stop. They say, “Well, I’m getting bad leads. They’re not converting into business.” Or they say, “I got a click, and they visited my website.” It’s not turning into business because you’re not warming people up. And then the solution to that is you’ve got to overcome this 81% Gap, right?  So after someone converts—and for e-commerce it’s slightly different. People maybe visit your site, or they add something to the cart and they don’t purchase yet. But going back to B2B and professional services, you’ve got to overcome this 81% Gap. There’s a study by 6sense, the account-based marketing firm, that says 81% of buyers will only talk to a vendor after they’ve decided to work with the vendor. The implication of that is staggering. The number is going to increase by 2030 to, like, 95% or 98%.  What that means is companies are not going to get a chance to sell people anything. There’s no sales conversation. There’s no credibility. There’s no case studies. There’s no testimonials. There’s no, “Hey, here’s why you should work with us.” Which means all the information that would’ve been supplied by the salesperson now needs to be supplied by marketing. All the case studies, the testimonials, the credibility markers, you’re a member of the Chamber of Commerce—all of that needs to be delivered in marketing. It’s no longer going to be delivered in a sales conversation.  Interesting. Yeah.  So step four is Close.  After conversion, don’t we have a nurture step?  Well, we’re calling Close the nurture. Close is effectively the nurture step.  Okay. Got it.  So it’s the activity to achieve the close, which is the nurture. What we’re saying is: retargeting ads. Again, here’s another common mistake businesses make. Many businesses will pummel people with the same ads that got them into the funnel. That’s worthless because you’ve already delivered that message.  The user’s beyond that. What the user needs to see are the case studies, the testimonials, the credibility markers—all the reasons why your company should be the company they choose. The user needs to see the email marketing—up to 45 emails over the course of 100 days, somewhere around there.  Forty-five emails?  Yeah. Twenty-five to 45, but we recommend 45. The reason is, first of all, the user’s not going to read all of them. Secondly, the user’s only going to pay attention to the things they’re actually interested in. So: retargeting ads, email marketing, and professional services. The last component is LinkedIn Social Preheating. LinkedIn Social Preheating is the simplest thing that anyone listening to this can take action on this today.  Go to Sales Navigator. Create a list of all the people who are in your CRM. Find them on LinkedIn. When they post something, like their post. That’s it. Spend 20 minutes a day in the morning liking posts from people who’ve expressed interest in your business. Or, alternatively, do the same thing for people you want to work with who don’t know you yet. The reason that’s valuable is because, number one, they get notifications and sometimes emails saying, “Steve Preda liked your post.” Steve Preda. Steve Preda. Steve Preda. Over the course of two weeks: “I’ve got to pay attention to Steve Preda. That name sounds familiar.”  Yeah.  Oh, and here’s the ad from Steve Preda, and here’s the email about the transformation he provides. So by the time you or your people call them: “Steve Preda… I’ve been meaning to talk to you.” Or they call you and say, “Steve, I see you everywhere.” The LinkedIn activity, combined with the email marketing and the retargeting ads, makes you the inevitable choice. To a small group of people.  Because you’re not trying to get millions of customers unless you’re in retail or e-commerce. You’re trying to get 20 customers who are going to pay you $10,000 to $50,000. To those 20 people—and the hundred people who maybe don’t convert—you’re everywhere. You’re the inevitable choice. The fifth step in this process is setting KPIs at the beginning. How many sales-qualified calls do you need? How much revenue per month do you need? There are clients who are members of ProVisors.  I’m a member of ProVisors. How does your marketing impact your ProVisors relationships? The core idea is that we see a lot of companies going into the marketplace with point solutions. “Hey, I’m going to try Facebook ads.” “Ah, it didn’t work.” “I’m going to try Google Ads.” “Ah.” “I’m posting on LinkedIn.” “Ah.” They try all these different things and wonder, “They should work. Why don’t they work for my business?” The answer is because you don’t have a unifying strategy. They all serve different roles in the marketing process.  When you know the difference between an unaware consumer and what they need to hear versus a solution-aware consumer who’s on Google, you know you need different metrics and KPIs. We want to prevent companies from going from one point solution to another for years, spending lots of money and getting very frustrated. Instead, have one unifying strategy and then deploy activities that are actually going to benefit the growth…Share on X  Love it. So the five-step framework is: Setup—Super Consumer, Unique Advantage, Proprietary System. Number two, Awareness—ads and social. Then Conversion, which is basically email capture, a diagnostic, a video, a white paper, whatever. Then Close, which is the nurture: retargeting, email sequence, LinkedIn Social Preheating. Interesting. And then KPIs. How do you measure? What are your targets? And how do you get there? That’s  Yeah. That’s the Growth Engine.  So one thing that you mentioned: Proprietary System. What do you mean by that?  The only truly unique things that exist in the world are technological innovations. The iPhone—when Apple created the iPhone—that was unique. When Ozempic came out, that was unique. I’m not talking about that. What I’m talking about is this. I’ll give you an example. If you’re a lawyer, a dentist, or an accountant— If you’re a lawyer, you cannot deviate. You’re literally dealing with the law.  What you have to do as a lawyer has been dictated in legal documents for a long time, depending on the field of law that you study. You cannot deviate from that. You have a process that you have to follow. But what is unique is the way you think about it, the processes inside your organization that ensure you’re successful, and the way you steward clients. Look at marketing. We’re a highly commoditized industry. There are a million people on Upwork who do some sort of marketing work.  There are 40,000 or 50,000 agencies in the United States that all do some type of marketing work. If I go to the marketplace and say, “Hey, I do Facebook ads,” guess what? There are 10,000 people who also do Facebook ads. That’s not unique. What is unique is the systems and processes we’ve developed around how we do Facebook ads and how we think about marketing. The first step we take with our clients is developing a Proprietary System—the thing that's unique about the way they approach the world.Share on X  I was just doing some thinking about roofing. I have some notes here. The Roof Guard Lifetime Protection System. What is that? I don’t know. But you know what? A roofing company needs to have something called the Seven-Point Storm Shield Inspection or the Precision Roof Blueprint. The idea is that you have something no one else has, such as this Precision Roof Blueprint, that you can point to and say, “Look, you can get roofing from anyone, but only we have the Roof Guard Lifetime Protection System.”  Yeah. Yeah, got it. So it’s not a marketing system. It’s more about productizing and branding your services.  Exactly. You need a three-, five-, or seven-step system that you can point to. When we have sales conversations, we have a visual for the Growth Engine. The reason that’s important is because you need to be able to hook into the buyer’s mind. One of the ways you hook into the buyer’s mind is by the buyer saying, “Look, they have this thing called the Roof Guard Lifetime Protection System. I don’t know—that sounds real.  Here are the seven things you get when you get the Roof Guard Lifetime Protection System.” It’s a way for people to not just get excited about your business, because that lasts a very short period of time. They need to go to their husband or wife, or they need to remember a very pithy, short summary of what the conversation was about. “Oh yeah, they have the Roof Guard Lifetime Protection System. Here’s what it is. Here’s a visual of it.”  Okay. That makes sense. So, switching gears here a little bit. Things are changing very fast in this business, and you want to make sure you put your family first. What is one thing that you’re actively trying to figure out in this business going forward?  I mean, the most fascinating and exciting thing I’m doing right now is something I’ve always wanted to do but never had the skills for—and now I suddenly do—which is building actual software that’s valuable for us and our clients. For example, we have a framework for LinkedIn. In very simple terms, you like the posts of the people you want to sell to. From the perspective of the LinkedIn algorithm, that’s very low value.  It’s good from a sales perspective, but from the algorithm’s perspective, it’s not that interesting. You post content on LinkedIn that has to have a unique perspective—an opinion. A lot of people can write with AI. You don’t write with AI. You say something that’s unique to your perspective. Maybe AI helps you write it more eloquently in little bits and pieces. But even that by itself, it’s hard to get traction. The way you get traction on LinkedIn right now is through comments. I’ll get 80 to 100 views on a post.  I’ll get 400 to 800 views on a comment. The comment is the engine behind more visibility on LinkedIn. This goes back to the question you asked. The key point on LinkedIn is you’re not just saying, “Hey, great job.” “I like that.” “I totally agree with you.” Or posting the raised-hands emoji and saying, “This is amazing.” That’s not the kind of comment I’m talking about because that’s low value. It’s also not AI-written content because that’s low value. It’ll deprioritize your content.  When you comment on LinkedIn, you have three sections: Compliment. Expand. Ask. Compliment: “You’re right. Marketing is highly commoditized. I fully agree with you there.” Expand: “When we work with clients, especially highly commoditized businesses like doctors, lawyers, and accountants, the first thing we do is help them decommoditize their business.” That’s the second section. That’s Expand. The third section is Ask. “What’s the first step you choose when you come across a highly commoditized business?” Compliment. Expand. Ask. Now guess what? We built an app that I’m using. All you need is five to eight posts a day. It’s AI-powered. I put in a link for Opus 4.8. It gives me a perspective on what I could say. I get three options. I copy one, write my own commentary around it so it’s not fully AI-written—because I want it customized to me—and then I post it. After that, I go back to the app and put the content I wrote back into the app.  A few things are happening. Number one, any of our clients can now use this app to write highly engaging commentary on LinkedIn. It starts to learn your voice and how you write so that the AI becomes better at writing in your style. I don’t know what it’s called—a micro app, a business app. This isn’t something I’m going to take to the marketplace and say, “Here, spend $10 a month to buy this service.” It’s simply an added value for our clients.  Love it.  Those types of apps are super powerful. I get on sales conversations. I understand the business problems that businesses have.Share on X I build apps. Like right now, I’m in the process of building a media planning app that actually becomes a replacement for how we develop proposals. One component of that app is going to have a diagnostic section, which means you give me some information, and it’ll spit out information about what you should do for your marketing that, number one, follows our framework, the Growth Engine, and, number two, is based on the historical knowledge we have across all of our clients—but generalized by industry, not specific client names.  It takes the best of what we do and makes it so easy that someone who doesn’t have a great deal of knowledge in digital advertising can get a highly pertinent proposal and diagnostic ready for them with the click of a button after talking to someone for 15 minutes.  Very impressive. So you’re building these apps, and essentially you’re empowering your business with these apps so some of the things you’ve done in the past can be automated. So, Robert, if you had a magic wand and you could fix one thing in your business in the next 12 months, what would that be?  I mean, look, just to be completely honest, I understand the difference between an owner and an operator. The short answer to that question is I want to be an owner, not an operator. I’m looking at an operator as someone who’s in the day-to-day. They’re the practitioner. I mean, I’m 23 years into the advertising business. I’m 13 years into my business. I love this business. You’re not going to see me become a real estate agent, and I’m not going to be hawking…  I think I probably said this last time. I’m not going to be hawking crypto or whatever the case is. This is my life, and this is my passion. For so many years of my life, I’ve dedicated my interests, my hobbies, and my professional time to becoming a better practitioner. My goal now is to become an owner, which means the business operates without me. I get to focus on the projects that I want to focus on, which I’m already doing to a degree.  I have a phenomenal Director of Accounts. Her name is Linda Flores. She is k*ller. She scares me sometimes. We’re on calls, and I’m like, “Holy cow, if I was not the owner of the business, I’d be scared. In fact, you’re scaring me, Linda.” You’re getting things going. People should be scared of you. That’s what a good Director of Accounts—an operations person—does. She’s phenomenal. But at the end of the day, if I choose to be on an island for six months out of the year, the business operates fine. We’re not there yet. That’s what I’m focusing on.  So what’s missing? You said you’re already spending some of your time developing these apps—the stuff you love. What would you have to let go of in the next 12 months to get there?  I recently read the book The E-Myth about a year, year and a half ago. One of the most insightful perspectives I got from The E-Myth is this—and people are going to hate this. People who are not entrepreneurs will look at me like I’m the devil. Okay? But this is not my idea. This is from The E-Myth. The idea is that processes, systems, and standard operating procedures are effectively the safety net for the success of a company.  Which means instead of hiring incredibly expensive people inside your business, you can hire, for many roles, people with the minimum level of qualification. The standard operating procedure becomes the safety net that helps them succeed. I was like, “Holy cow, that’s fascinating.” Because as a business owner, I’m looking at myself. I’m hiring highly qualified, very expensive people to do the work. The sign of a good business, in my opinion—or at least from what I understand—is a business that has such phenomenal standard operating procedures that it can hire people with the minimum level of qualification, and they can still be effective.  Frankly, I think we have good standard operating procedures, but we need better ones. And frankly, the AI tools that I'm building help us get there.Share on X The media planning tool that I’m building means I could hire someone with two, three, or five years of experience in marketing and advertising. Through the AI system, they get the benefit of all of our clients’ knowledge and insights that we’ve talked about over the years. They get the benefit of what I know about marketing.  They get the benefit of all the data that’s flowed through the pipelines of our business. All of that information becomes the baseline from which someone with two, three, or four years of experience in marketing develops a phenomenal strategy. Because they’re not relying on two, three, four, or five years of experience. They’re relying on my 23 years of experience delivered through an AI pipeline.  So essentially, what you’ve accumulated over the years—institutional knowledge—maybe it’s in your head, but you can download it. You’ve written things. You’ve produced a bunch of videos. You can put that into an AI database or knowledge base, and that can power some of the systems you’re developing. Other people can come in, run it, and follow your process.  Yeah. And it’s not just ours. I mean, look, it’s any system that I believe is valuable that should be piped into that AI knowledge base. But the value there is me as the curator. That’s when you get to the point where the business is still an authentic reflection or extension of the owner. One of the most important things, especially for professional services businesses, is that the business will be successful if it’s an authentic representation—or extension—of the owner, and you like the people you’re working with.  Love that.  Which goes back to the Super Consumer. The most important part of our whole process is: Who are the people you love working with? Just as an aside, what’s funny is there are two paths. There’s the path of people you love working with who don’t pay you as much, but it really fills your soul. You like them. You’re helping them. They’re very grateful for it.  Then there are the people you like working with less, and they pay you a ton of money. You need both. I think every professional services client we have who starts paying attention to this discovers that same dichotomy of clients.  Well, if you can have them be the same people, that’s the ultimate, isn’t it? That’s the ultimate.  Yeah. By the way, I really love this E-Myth reference. I had Michael Gerber on this podcast about 10 months ago, and he might actually like to hear how you’re refining his system in The E-Myth. So it’s pretty cool. Robert, if people are hearing this and they want this Growth Engine to be developed in their business, and they want access to the other software components you’re developing that could amplify their business—maybe the LinkedIn warm-up system and things like that—where should they go, and how can they learn more and connect with you?  Yeah. So the site that’s most relevant right now is: strategy.brillmedia.co. Again, that’s strategy.brillmedia.co. That breaks down what we do for businesses and what we do for agencies. You have pricing on there. To get a blueprint for your business—the diagnostic and strategy—we spend an hour on the phone interviewing the business owner. What are the economics? What’s been working? Why is now the time?  Tell me about your best clients and your worst clients. Just tell me stories about your business. It’s $497, and you get a complete blueprint—a complete marketing strategy synthesized through our systems and processes—so you can get off the marketing treadmill. You’re not spending months, years, and lots of money grasping at straws: Facebook. Google. LinkedIn. “Why doesn’t any of it work?” We’ll solve  All right. Definitely check out strategy.brillmedia.co. See for yourself what you can get there and how you can get started with Robert and his team. Definitely connect with Robert on LinkedIn. And if you enjoyed this episode, st81% ay tuned because every week we bring you one or two exciting entrepreneurs who share their frameworks with you. Thanks for coming, Robert, and sharing your experience. And thanks for listening. Important Links: Robert's LinkedIn Robert's  website

Zu unseren freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Alexandra, der Gründerin von Sinchens. Ex-Juristin, ausgestiegen aus dem Referendariat, dann ein Wollladen in Fürth aus reiner Leidenschaft, knapp vor Corona eröffnet. Neun Monate später kam der Lockdown, und einen Onlineshop gab es noch nicht. Über 35.000 Euro im Monat sind Laden und Shop zusammen nie hinausgekommen, egal was sie probiert hat. Gelebt hat sie davon nicht, ihr Mann hat sie durchgefüttert. Der Wendepunkt war eine Entscheidung gegen das Bauchgefühl: Geld nicht in mehr Ware stecken, sondern ins eigene Wissen und in bezahlte Werbung. Vorher lief alles rein organisch über Instagram. Zwei Dinge haben den Sprung gebracht: Meta Ads, die von Anfang an liefen, und der Launch eines eigenen Strickmagazins zusammen mit einem großen Hersteller. Ein Produkt für rund zwölf Euro, also ein extrem niedriger Warenkorb, mit dem Performance Marketing normalerweise nicht funktioniert. Bei Sinchens schon: über 13.000 verkaufte Magazine allein über den eigenen Shop, getragen von Nische, Community und dem Momentum des Launches. Du erfährst, warum jahrelanges organisches Wachstum bei ihr an eine harte Decke gestoßen ist und was sich mit bezahlter Werbung verändert hat, warum ein Warenkorb unter 25 Euro fast immer zum Scheitern verurteilt ist und wann er trotzdem trägt, und was der Weg in sechsstellige Monate mental gekostet hat, bis hin zur kleinen Ehekrise. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Send us Fan MailGoogle decides who gets seen, but your business decides whether the visibility turns into real sales. We're joined by Christopher Sedlak, a longtime shed industry marketer from Lancaster County, to talk about what's changing right now for shed manufacturers, dealers, and outdoor product retailers and what to do when the market feels tighter than it did in the post-COVID boom.We dig into a simple idea that fixes a lot of wasted spend: a plan is what you do, but strategy is why you do it. From there, we walk through the hub-and-spoke model where your website is the hub and every spoke, from Google Ads and local landing pages to referral cards, signage, and lots, feeds qualified buyers back into one place. We also get real about “near me” search behavior, Google Business Profile visibility, EAT signals, and why having a physical presence in the areas you want to serve can beat a bigger budget aimed everywhere.You'll hear practical ways to find low-hanging fruit, tighten your targeting down to the zip code level, and reduce friction by putting financing info where customers can't miss it. Chris also breaks down what our consulting process looks like, including the deep question set, SWOT analysis, and a short list of recommendations built for managed growth.If you found this helpful, subscribe, share it with a shed pro who needs a clearer strategy, and leave a review so more builders and dealers can find the show.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.comFollow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed Geek MarketingChallengerLuxGuardShed Sales Summit

Is staff drama disrupting your culture, or is it revealing a deeper issue? In this episode of the Child Care Genius Friday Training Podcast, host Faith Yocum explains why workplace drama is often a symptom of unclear expectations, inconsistent leadership, and conversations that never happen. Instead of reacting to conflict after it grows, she shares how strong leaders create an environment where issues are addressed early, respectfully, and professionally. Listen in as Faith discusses the importance of setting clear expectations, encouraging direct communication, and applying policies fairly across your entire team. She also explains why perceived favoritism can quickly damage your culture and how consistency builds trust, accountability, and respect. If you're ready to spend less time managing conflict and more time leading a positive, connected team, this episode will help you create a workplace where staff drama has little room to grow. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube...

Você não precisa virar criador de conteúdo pra vender online — existe um jeito de capturar quem já está procurando comprar, sem aparecer, sem criar produto e sem depender de audiência. Neste episódio do Hotmart Cast, Paulo Santiago, ex-militar e hoje um dos maiores nomes em vendas por afiliação via Google Ads, explica como usar a intenção de compra a seu favor.Paulo conta como saiu do Exército depois de perceber que a matemática não fechava mais, e como construiu um modelo de vendas como afiliado usando tráfego pago, SEO e YouTube como mecanismo de busca — sem precisar gravar vídeo todo dia nem construir audiência do zero.Visite o canal da Hotmart no Youtube: https://www.youtube.com/@hotmart

A green pool is gross, loud, and inconvenient, but it can also be the best “proof of skill” marketing you'll ever earn. We talk through why green pool cleanups and algae removal can elevate your pool service business, how the dramatic before-and-after builds instant trust, and why a single turnaround can open the door to better clients and even commercial opportunities when you're properly certified and insured.We get practical about the decision-making that separates profitable pool pros from burned-out ones: asking the customer why the pool turned green, spotting red flags in the story, and deciding whether the job should become a weekly pool maintenance account. If it's not the kind of customer or equipment setup you want long term, we cover two clean exits that protect your reputation: being honest about your schedule or pricing the job high enough that you either get paid for the pain or you walk away.We also dig into what makes a green pool cleanup succeed or fail after the water turns blue. Filters with old cartridges or worn DE grids, sand that needs changing, and pumps that can't run hard for long can undo great chemistry and make it look like you “failed” when the equipment was the real culprit. You'll hear how to set expectations, bundle bids that include needed upgrades, and use simple math to focus on the real win: converting a one-time cleanup into recurring revenue for your service route.If this helps, subscribe, share it with a pool pro, and leave a review with the one green pool rule you never break.We break down how green pool cleanups can make a pool service business look like the obvious choice, while still being one of the hardest jobs to execute smoothly. We share how we assess the real cause, price the work, and turn a one-time algae cleanup into a long-term weekly service account.  • using green-to-blue turnarounds to build trust fast  • documenting before-and-after proof for websites, SEO, and Google Ads  • asking why the pool turned green and spotting red flags  • deciding if the customer is worth keeping long term  • declining jobs without looking unreliable, including strategic overbids  • offering a cleanup discount to close weekly pool service  • doing the revenue math on recurring service versus a one-off cleanup  • requiring the right equipment, including new filter elements and reliable pumps  • setting expectations so equipment limits do not damage your reputation  Are you a pool service pro looking to take your business to the next level? Join the pool guy coaching program. Get expert advice, business tips, exclusive content, and get direct support from me. I'm a 35-year veteran in the industry. Whether you're starting out or scaling up, I've got the tools to help you succeed. Learn more at swimmingpoollearning.com.Send us Fan MailSupport the Pool Guy Podcast Show Sponsors! HASA https://bit.ly/HASAThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching: https://bit.ly/40wFE6y

Google is changing Local Services Ads again, and this one actually matters.In this episode of Owned and Operated, John Wilson sits down with Sam Preston of Service Scalers to break down Google's biggest LSA update yet. With Local Services Ads moving into Google Ads and Performance Max, contractors could see major changes to how budgets are spent, campaigns are managed, and leads are generated.John and Sam walk through what's changing, what could go wrong, and the simple checklist every contractor should work through before the rollout. If Google is an important lead source for your business, this is an episode you'll want to hear before the switch happens.In This Episode:Why Google is moving LSAs into Google AdsWhat Performance Max means for contractorsThe biggest risks during the migrationHow to think about budgets and campaign structureWhat data you need to save before it's goneWhy your Google Business Profile matters more than everWhat to watch for if your lead volume changes overnight━━━━━━━━━━━━━━John Wilson → https://www.linkedin.com/in/johnbwilson1/Sam Preston → https://www.linkedin.com/in/sampreston/━━━━━━━━━━━━━━

In the third episode of the How Airlines Become Data Driven series, we move from measurement to analysis and explore one of the most valuable habits I've developed during five years of consulting with airline ecommerce and digital marketing teams. Rather than starting with individual reports, campaigns, or marketing channels, I explain why airline teams should first consolidate their data, build a joined view of performance, and analyse it from the top down. This simple six-step framework has become the foundation of almost every airline analytics and reporting project I've worked on. In this episode, we talk about: Why airline data often lives in disconnected systems A practical six-step framework for airline marketing analytics How to consolidate backend bookings, web analytics, search demand, and marketing data into one joined view Why top-down analysis helps avoid paralysis by analysis How to build high-level airline performance dashboards Why breaking trends down into meaningful segments leads to better insights How external data sources, such as airline seat capacity, provide critical market and competitive context Why connecting the right datasets is the foundation for better business decisions This episode is accompanied by a comprehensive companion article featuring 10 real-world reporting examples, dashboards, charts, and visualizations from airline consulting projects. The article expands on the framework discussed in the podcast and demonstrates how it can be applied to bookings, web traffic, flight searches, Google Ads, campaign segmentation, market analysis, airline capacity data, competitor benchmarking, and more. Whether you're building weekly performance reports, evaluating marketing campaigns, or trying to create a more data-driven airline organization, the principles are the same: start with the big picture, connect your data, and only then drill into the details that matter. RESOURCES: Read the companion article with 10 practical airline analytics examples, reporting dashboards, charts, and key takeaways from this episode: https://diggintravel.com/airline-data-connecting-the-dots/

Was kostet Social Media für Industrie- und Produktionsunternehmen? Die Frage ist in den meisten Fällen falsch gestellt.Robert Kirs rechnet in dieser Folge ehrlich durch, was jeder Weg in die Sichtbarkeit wirklich kostet. Werkstudent und Minijobber klingen charmant, sind aber teuer im Ergebnis. Ein eigener Social Media Manager liegt schnell bei 50.000 bis 60.000 Euro im Jahr plus 23 Prozent Lohnnebenkosten, dazu Recruiting, Einarbeitung und Werbebudget. Freelancer sind flexibel, aber Einzelkämpfer mit Ausfallrisiko. Eine kleinere Messe kostet 10.000 bis 40.000 Euro, ein Außendienstler mindestens sechsstellig pro Jahr. SEO und Google Ads liefern Klicks, aber nicht zwingend Aufträge. Entscheidend ist nicht der Rechnungsbetrag, sondern was hinten rauskommt. Bei vielen Kunden holt die Social Media Schwaben GmbH das 15- bis 30-fache der Investition heraus. Jetzt reinschauen.Key Learnings:Der Rechnungsbetrag ist nie der Preis. Erst mit Arbeitszeit, Geschäftsführerzeit, Werbebudget, Software und Einarbeitung sehen Sie die echten Kosten eines Weges.Günstig eingekauft heißt teuer im Ergebnis. 12.000 Euro ohne eine einzige Anfrage sind teurer als 60.000 Euro, aus denen eine halbe Million Auftragsvolumen wird.Nehmen Sie das Budget einer Messe oder eines Vertriebsmitarbeiters, 20.000 bis 30.000 Euro auf ein halbes Jahr, und testen Sie damit Social Media gegen Ihre klassischen Wege.Timestamps:00:00 Intro02:19 Warum die Frage falsch gestellt ist04:40 Was alles in die Vollkostenrechnung gehört06:04 Werkstudent und Minijobber09:02 Eigener Mitarbeiter im Haus12:19 Freelancer und Einzelkämpfer14:03 Messe, Außendienst, Kaltakquise16:37 SEO und Google Ads im Realitätscheck20:41 Was Social Media wirklich kostet27:39 Budget, Rendite und FazitKeywords:Social Media Kosten B2B, Kundengewinnung Industrie, Online Marketing Mittelstand, Social Media Agentur B2B, Messekosten Alternative, Vertriebsmitarbeiter Kosten, Return on Investment Marketing, LinkedIn Akquise Industrie, SEO Google Ads B2B, Neukundengewinnung, Maschinenbau

Vérifie ici en 2 minutes combien tu peux économiser en changeant d'assurance emprunteur :https://taap.it/Reassurez-moiComment structurer une stratégie d'acquisition rentable dans l'hôtellerie et l'immobilier ? Dans ce focus, nous analysons les leviers de performance de Google Ads et Meta Ads : budget, CPC, CPM, taux de conversion, retargeting et ROI. Un échange destiné aux investisseurs et hôteliers souhaitants optimiser leurs campagnes publicitaires et générer davantage de réservations et de leads.

In this episode, Will Harvey shares his journey from real estate investing to private lending, discusses how he leverages Google Ads for lead generation, and explores unique investment opportunities in public markets. Learn practical insights on building a successful finance-focused real estate business.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Google Ads, Local Service Ads, ChatGPT advertising, AI search, and Google Business Profile are all changing quickly. In this episode of Torsion Talk, Ryan delivers a rapid-fire breakdown of the latest marketing and AI updates that garage door companies and home service businesses need to understand.Ryan begins with an update on Google's plan to move Local Service Ads into the Google Ads platform. While garage door services were not specifically listed in the first phase of the rollout, additional service businesses may be included later in the year. He explains what is expected to remain the same, including pay-per-lead pricing and placements within Google Search and Maps, as well as the removal of BBB callouts from LSA.The episode also covers Google's decision to remove the $50,000 advertising-spend requirement for lead forms, new developments involving Bing, and recent AI model releases from Claude and Gemini. Ryan discusses how these tools are becoming faster, more capable, and more affordable, as well as how Google is already incorporating its latest AI technology into Search, AI Overviews, and AI Mode.Ryan also explains why Google Business Profile is becoming the center of the local marketing ecosystem. As Google connects Business Profiles with Local Service Ads, Google Ads, Maps, and AI-generated search results, maintaining accurate business information, strong reviews, and a trustworthy online presence is more important than ever.Additional updates include Google's efforts to filter suspicious reviews, changes to ChatGPT Ads budgeting, and the addition of UTM tracking for better advertising attribution. Ryan explains how weekly budgets give advertising platforms more flexibility to spend during periods of higher traffic and why improved tracking can help business owners understand which campaigns are actually producing website visits and leads.The episode concludes with an update on Markinuity's internal AI and automation tools. Ryan shares how the team is testing new systems through “breakathons” to make sure they are reliable, resilient, and ready to support real-world marketing and operational needs.For more conversations about garage door marketing, Google Ads, Local Service Ads, Google Business Profile, ChatGPT Ads, AI automation, local SEO, and business growth, subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode, Barbara and Neil discussed the following: Neil explains his255 method for Facebook and Instagram ads: two campaigns (warm and cold), five audiences, and five ads to systematically find winning combinations and scale.  They discuss how Facebook charges per 1,000 views(CPM) rather than per click, and what that means for setting and spending a daily budget.  Neil shares the story of launching Scotland's biggest health and fitness exhibition, nearly failing, and then saving and scaling it purely through Facebook ads.  They compare Google Ads vs. Meta (Facebook/Instagram) Ads for physicians, recommending Google for high-intent cold traffic and Meta primarily for remarketing, then broader cold traffic once scale is needed.  They cover practical advertising guidance for doctors—starting around $20/day, using metrics like link click-through rate, balancing warm vs. cold campaigns, and choosing a proven ads expert with a strong track record and longevity in the field.    Key Takeaways:  “Facebook and Instagram and Google, TikTok, LinkedIn ads, all the ad platforms they learn really really quickly, and where the the best leads are, and if you spend $20 per day for five to seven days, you’ll have really good data as to which audiences are working well, which ads are working well, which ones are not, and you can start to make adjustments from there.” – Neil Shoney Connect with Neil Shoney:  Instagram:  neilshoneymac  Facebook:  www.facebook.com/neilshoneymac  Business website: neil-maclean-marketing.mykajabi.com  Show website:   www.MarketingTipsForDoctors.com  Spotify:  The Shoney show  Apple Podcasts: The Shoney show  YouTube: Neil ‘Shoney’ Mac  LinkedIn: www.linkedin.com/in/neilshoneymac  Connect with Barbara Hales:   Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPT (242)   Chapter 1: Introducing Neil Shoney and the Promise of Scalable Ads  0:00 | Dr. Barbara Hales  [0:00:01] Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales, and today we have with us a very interesting character by the name of Neil Shoney. Neil is an ad strategist and go-to expert for service-based businesses that want a simple, proven, scalable Facebook ad system that consistently brings in premium clients. With 13 years of running ads and over 3,000 service providers helped, Neil is known for turning complicated advertising into clear, repeatable frameworks that work across different service industries. Because, unlike almost everywhere else you turn, Neil does not believe in a one-size-fits-all approach. After managing high-spend campaigns in the UK and US, Neil shifted into coaching full-time and created a library of 36 proprietary frameworks, including his 25-5 method, that helps service providers install a functioning, profitable ad system in days, not months, that they can turn on or off like a tap, whenever they want new leads. His clients span over 62 niches, with 21 of those niches hitting six-figure months through ads. Welcome to the show, Neil.  [0:01:44] Neil Shoney: Thanks much for having me, Barbara. Appreciate you.  [0:01:47] Dr. Barbara Hales: Could you explain the 255 method?     Chapter 2: The 255 Method—Two Campaigns, Five Audiences, Five Ads  1:51 | Neil Shoney     [0:01:51] Neil Shoney: Sure. The 255 method is at the heart of it, just a testing method for running advertising. So the majority of the time when a practice runs advertising through Facebook and Instagram or any other ad platform for that matter, they typically run what I call a one-one-one method. That is one campaign going to one audience with one ad, and there’ll definitely be people listening right now who are just like nodding along with bigger eyes, going, “That is exactly what I’m doing right now. I see it all the time, and what you have in that situation is you’ve basically taken your best guess at every single step of creating that campaign. So you’ve written the ad copy, and you’ve hoped that it’s going to be great. You’ve chosen your image or your video, and you hope that it’s going to be great. You’ve chosen your audience, and you hope that it’s going to be the right one. But with the Shony 255 method, we do it this way: first, we run two campaigns rather than one. First of all, you’ve already doubled your chance of finding a winner because not both of them have to be winners. You can find a winner and a loser, and then put all your eggs into one winning basket. Those two campaigns that we split out-one is for warm, and one is for cold. That’s people who know who you are and people who don’t know who you are. That’s the first step that a lot of practices get wrong. They only target people who have never heard of them before, who may not even be in the market, and yet you could put a very small amount of ad spend behind people who have already visited your social media pages, your website, etc., and simply get back in front of those people and have really, really high conversion rates. The first step there is two campaigns rather than one. The second step of the 255 method is where the first five comes in, and that’s five audiences rather than one. And so, quite simply, instead of, you know, saying people interested in this one thing and taking your best guess, you get the great opportunity to choose five different interests that somebody might have, or five different demographic targeting tools that we can choose from, and you don’t have to be right 100% of the time. You actually only need to be right once out of the five. Now, when we set this up, we hope that all five are fantastic. That’s great for scale. But if four of them are, you know, they just don’t work. That’s absolutely fine. We can turn off those audiences. We found our winner, and we can push all the budget towards the winner. And then the final step of the 255 method is the final five: having five ads rather than just one. And there are two reasons for this. Number one is it’s also great to find winners and losers inside your ads, and you know the things that don’t work. You can turn them off. People never have to see them ever again, and you can push all the budget towards the winners. But there’s a second reason as well, and you’ve probably experienced this yourself, Barbara, and so will so many people who are listening right now. Is that you show any level of interest in something that you see via an ad? You might not even click through to the website, but if you stop scrolling, you hit the see more button, you read it, or you watch the video, and then you start seeing the ad over and over and over again. That’s Facebook basically saying this person is interested in this, but they didn’t take the action that the advertiser wanted them to take, which is to click through, request a callback, book an appointment, whatever it may be. Now, if you set up your ads the way that 98% of people do, a 111 campaign, then Facebook’s only option is to show the same ad to the same person over and over and over again, but if you have five ads, they’ll show them ad number two, then ad number three, then ad number four, and it helps to re-engage people and get more people to take action.  [0:05:53] Neil Shoney: So it’s a testing method to find winners and losers, and rather than just, you know, throwing something against the wall, and it’s either going to stick or it’s not. It gives you a much higher probability of running a successful campaign. Mathematically, there are 50 variations there, so there’s 50 chances to find a winning variation, and it allows for a lot of scalability because if you have multiple audiences that become successful and multiple ads that are successful, then there’s a lot of opportunity to increase the spend on the front end to get much more out the other side.  [0:06:27] Dr. Barbara Hales: What a great idea! So, do the clients get charged by Facebook for someone clicking on View More, or only if they click through?     Chapter 3: How Facebook Bills and Neil's Origin Story with Ads  6:45 | Neil Shoney     [0:06:45] Neil Shoney: Actually, with Facebook and Instagram, the way that it works is you’re charged per 1000 views, so it’s not charged based upon clicks and not clicks and things like that. As Google says, they are cost per click, and you know you’re charged whenever somebody clicks on the ad; technically, Google is still doing cost per 1000 views. They’re just choosing to send the billing notification once somebody has clicked. So it’s smart marketing on their side because they get to say You only pay if somebody clicks. People are going to click, so you’re going to pay anyway. But with Facebook, they have a cost per 1000 views, which is different for everybody. It depends on the ad, how many people you’re targeting, and who’s inside those audiences. But technically, you know, you set a daily budget, so it could be $10 a day, it could be $100 a day, it could be $1,000 a day, depend upon the size of the business, and you’re going to most likely spend what you set as a budget, as long as there’s a big enough audience there for Facebook to target.  [0:07:47] Dr. Barbara Hales: How did you get into this originally?  [0:07:50] Neil Shoney: Well, I actually 1314 years ago, something like that. I started Scotland’s biggest ever health and fitness exhibition, and I came straight out of university. I’d studied sport and exercise science. I always knew I was going to be entrepreneurial, and I just thought everybody would buy into my idea: a huge event at Scotland’s biggest venue, with a break-even of about 4,000 tickets needing to be sold for the weekend. I just thought that everybody would hear about it and think it would be incredible, and I ended up signing my life away with no money in the bank, hundreds of 1000s of pounds, or hundreds of 1000s of dollars, I should say, of contracts to be able to put on this massive show. And about five months into advertising, we’d sold around, you know, 50 tickets at $12.50  [0:08:48] Dr. Barbara Hales: That’s pretty scary.  [0:08:50] Neil Shoney: Yeah, it was pretty scary. We were about four and a half months out from the show itself, and everybody was knocking their doors down for outstanding invoices and different things, and to be honest, going to Facebook ads was like a last roll of the dice. I’d already done everything that everybody does in the marketing space when they’re bootstrapping, which is posting lots on social media, cold outreach, finding email addresses on Google, sending emails to personal trainers and all sorts. No matter how hard I worked, nothing was clicking. And when I ran Facebook ads, I ended up doing something very similar to the Shony 255 method. And I think it was just a bit of luck that I went down that route of being like, “Oh, I can test out different audiences. I can test out different ads. That’s how that feels safer. So I just did that. That was the way that I set them up in the first place, and I ended up spending. I think it was around, you know, like $50 or something in the first few days, and I had returned somewhere in the region of I think it was 150 Or $250 something like that, in sales, and it was just this like penny drop moment where I was like, “Wow, I can track how much money I put into this thing, how much money comes out the other side, and if I know how much I need to put in to get something out, something specific out the other side, I can basically choose how many tickets I want to sell, as long as I have the cash flow, of course, to be able to reinvest into the ads, and that’s what we did. And we ended up not just selling, you know, more tickets, but we ended up almost hitting our target for tickets sold four and a half months later. The show was a big success. We ended up scaling it over the next four years, and then selling it to the country’s biggest event organizers. And we never ran TV ads, billboards, or radio advertising, as all of these big exhibitions do. We just ran Facebook ads, and that was it. So I never planned to teach anybody Facebook ads. I just tried to use it to save myself from a terrible situation.  [0:11:05] Dr. Barbara Hales: Well, what a great story that was. Thank  [0:11:09] Neil Shoney: you.     Chapter 4: Google vs. Meta Ads and Leveraging Instagram Targeting  11:09 | Dr. Barbara Hales     [0:11:09] Dr. Barbara Hales: When it comes to physicians, is it better for doctors to use Google Ads, Meta Ads, or both?  [0:11:18] Neil Shoney: I would always lean into Google first if you’re doing cold prospecting. People who don’t know who you are, because of course people are going to go to Google or AI now as well. But Google’s still the frontrunner by a long shot. People are going to go to Google to find the providers that are close to them for the specific problems that they have, and so albeit that Google Ads cost significantly more to get in front of 1000 people, it’s so high intent that if it’s set up correctly, then you end up getting a very high percentage of people who click on your ads going all the way through to creating a booking with Facebook, the the next best step, or Facebook and Instagram, we should probably talk about them collectively because it’s the same ad platform. The best thing you can do if you’re on a low budget and you’re sort of just starting out with advertising for your practice is use it first and foremost for remarketing, so you can take your Facebook pixel and drop it onto your website. You can also create audiences of anybody that visits your Facebook or Instagram page, which some people may do before deciding to book with you as well. And we can create these audiences of people that already know who you are, and we can advertise to those people. And so, if you wanted to make the best use of your ad dollars, it would be Google first. It would be Facebook remarketing second, and then I would use Facebook and Instagram more broadly for cold traffic as your third step. So that would be once you already feel that you’ve already significantly scaled the first two; that’s where you go to find more customers at scale.  [0:13:12] Dr. Barbara Hales: When someone advertises on Facebook, does it automatically go to Instagram as well, or do you have to request that? No,  [0:13:20] Neil Shoney: No, automatically. You would actually have to uncheck some boxes to stop it happening.  [0:13:26] Dr. Barbara Hales: Why would you want to?  [0:13:27] Neil Shoney: No, you wouldn’t.  [0:13:31] Dr. Barbara Hales: And people on Instagram would see the ads even if they don’t follow you.  [0:13:36] Neil Shoney: Yes, absolutely. So anybody who is within your targeting can see your ads, so you can target people based upon, of course, age, gender, location. Which, of course, location is going to be very important for local practices. But you can also do some targeting based around certain things like their interests, and you know some things as well, like you can target people based upon not just whether they’re a parent or not. You can target them based upon how old their kids are. Like Facebook has a lot of data, and it feels accurate, and there’s a lot that you can do with the targeting tools.     Chapter 5: Budgets, Metrics, and Warm vs. Cold Campaign Strategy  14:19 | Dr. Barbara Hales     [0:14:19] Dr. Barbara Hales: Well, that’s a great idea. When a physician is considering ads, let’s say it’s a new practice, or he is providing a new service or a product that he didn’t have before, what do you advise them to spend on a daily basis for their budget?  [0:14:39] Neil Shoney: So I actually suggest that everybody starts at just around $20 per day with any campaign, and that may sound to some people like, oh, it’s just plain small. The reason I say $20 per day is because Facebook, Instagram, Google-they learn so quickly. If you’ve ever been told by an agency the reason. The reason that you’re not getting results is that you’ve not spent enough, or because Facebook and Instagram take a really long time to learn. It’s actually their calling card: they don’t know how to get you results. Facebook and Instagram and Google, TikTok, LinkedIn ads, all the ad platforms they learn really really quickly, and where the the best leads are, and if you spend $20 per day for five to seven days, you’ll have really good data as to which audiences are working well, which ads are working well, which ones are not, and you can start to make adjustments from there. As soon as you have a positive ROI, that is the point at which we start the scaling process. So we don’t go with the mindset of your budget for the month is you know $2,000 So let’s figure out how much we need to spend per day to spend $2,000 The target’s not to spend $2,000 The target’s to find winners that bring in more revenue than you spend, and then you can start to scale towards spending $2,000 and that that’s the safest way to do  [0:16:08] Dr. Barbara Hales: it. How can you differentiate between not getting responses because people aren’t interested in you versus it just not being a good ad that needs to be changed?  [0:16:19] Neil Shoney: Yeah, well, there’s a couple of things. There, there’s a million different stats on the Facebook Ads dashboard, but there’s one that most people don’t even know exists. But it’s actually almost the tell-all of whether the ad is resonating with people or if it’s a landing page issue, like getting people to take action when they actually get to your website, and that is link click-through rate. So there are two. There’s one that’s just click-through rate, and there’s one that’s link click-through rate. That one is what percentage of the people who see your ads actually click the button to go to your website, right? So it’s not, you know, hitting the like button, commenting, or seeing more. That’s click-through rate. Link click-through rate, however, is people actually clicking to leave Facebook after they’ve read your ad. Now, if it’s over 1%, we typically say there’s nothing wrong with the ads. The ads are doing their job. It’s getting people to stop scrolling, to read, and to leave Facebook. If you’re not getting inquiries on the next page, we then focus on the page and how do we get more people to take action there? If, on the other hand, you’ve got an ad that is, you know, 0.5%, then we’re quite far off where we need to be in terms of the link click-through rate. Then that’s when I would look at the advert itself and say, how do we get more people’s attention? How do we get more people to take action from the ad?  [0:17:53] Dr. Barbara Hales: Are ads best for cold prospecting or remarketing to people who hit my website? If both, how can this be maximized for the biggest ROIs?  [0:18:07] Neil Shoney: Well, both of them have their place in terms of what we would want anybody to be running. You know, like one month after working with us, for instance, we would want everybody to be running both, because there’s your warm campaign, your remarketing, which is fantastic for a small spend and a high ROI. That’s amazing, but there’s only so many people in there, so there’s only so far you can scale with that. And once you’ve kind of maximized that side of things, if you want to grow faster and acquire clients faster, you have to go out into the cold market. You have to go out and find more customers that may be out there. So, in terms of what’s more important, I suppose to start off, if you’re not advertising at all right now, I would say the warm side of things, the remarketing. But if you’re really serious about scaling, then both of them are very important to make scale happen as quickly as possible.     Chapter 6: Small Budgets, Getting Help, and Choosing the Right Ads Expert  19:12 | Dr. Barbara Hales     [0:19:12] Dr. Barbara Hales: What would you say to someone who says to you, you know, I don’t really have a budget, you know, so I haven’t been advertising, and you know, is it worth it? You know, is it definitely going to work, or am I just going to be throwing money in the air?  [0:19:28] Neil Shoney: Well, a couple of things. The first thing is, you don’t have to start off with a high budget, like I was saying. You can start at a small budget. You can see what happens with the ads. Just like my story with the events business 14 years ago: if it hadn’t worked, if I hadn’t sold tickets in that first week or a week or two weeks, I wouldn’t have continued spending money on it. But because I spent a small amount of money and made significantly more back, it gave me the opportunity to scale into that thing. The second thing is don’t go into it without some sort of guidance. And I don’t even mean that you need to work with somebody like me. Like you can go onto YouTube. Like you can go onto YouTube and at least get some tips and direction around how to do certain things, like for instance, some people right now will be going. How do I set up warm retargeting? How do I set up these warm audiences? I’ve literally got a YouTube video inside the ads dashboard where I set them all up. So, like you, you don’t have to go into this completely blindly, even if you don’t want to invest in, you know, courses and agencies and things like that. So do some research. Don’t just throw something against the wall and then determine that it doesn’t work. There are things that need to happen to make advertising successful, but a lot of it’s out there on YouTube.  [0:20:56] Dr. Barbara Hales: As a doctor, if I was looking for somebody to just do it, I didn’t want to get involved. I just want them to do it. How? What criteria do I use to pick the right one? How do I recognize who is you know going to do it for me versus someone who you know read a course last weekend and doesn’t really keep doing?  [0:21:18] Neil Shoney: Well, track records are really a really big thing. How long have they been doing it? It’s a massive one. So I mean, we have just an absolute crazy amount of testimonial videos, and if anybody ever goes through, like, my Instagram or whatever, every few days it’s another testimonial video or something that a client sent us or whatever it may be, and we’ve done that for like 10 years here, just like churning it out. So when you go on our landing pages, it’s sometimes like 120 videos that are on that page. So, like, what type of results have they got for clients is number one, but the second one is how long have they been doing this for? And the reason why that’s so important is Facebook and Instagram are changing all the time, and so if they only had the ability to be able to run advertising successfully in a pocket of time, when they had a system that worked with the Facebook algorithm today, for instance, as soon as Facebook announces two months from now that they’ve changed the algorithm, are they going to be savvy enough to be able to do the appropriate testing to figure out how to continue having their clients win in the new environment? So time in the game is also as important as the results that they’ve been getting most recently.  [0:22:37] Dr. Barbara Hales: It does seem so unfair, though, that you know, like if we catch your game, you’re going to change it.     Chapter 7: Regaining Targeting Control, Video Tips, and How to Reach Neil  22:41 | Neil Shoney     [0:22:41] Neil Shoney: Yeah, they do it all the time, and they’ll always tell you that it’s because they want to help you. They don’t. They want to find plenty of ways to get you to spend more money. So that’s what the most recent algorithm update was all about. It was, hey, you don’t need to think about targeting anymore. Just let us choose the targeting, and we’ll find the right people for you, and that’s going to really help you get results. It hasn’t played out like that at all. What it turns out is that Facebook has lots of inventory for people you’re not trying to get in front of, and now they have permission from you to spend all of your ad dollars on those inverted commas, low-quality leads, if you will. So there are ways that you can take back control of your ads. There’s a button. This is probably one of the best tips I can give anybody on this podcast, by the way, because a lot of you are running localized businesses. So there are two big reasons.  [0:23:42] Dr. Barbara Hales: Okay, because the next question I have for you, so you could put it in there, is for someone that is, you know, has heard you and said, okay, you’ve convinced me. I’m going to dip my toe in the waters. What are two helpful tips that you could give to our listeners that they could implement right away?  [0:24:04] Neil Shoney: So this is the biggest one for anybody that runs a localized business in general, which is when you’re setting up your adverts, and you get to the second step. There are only three steps: campaign, ad set, and, for ease of understanding, that’s your audience who is going to get to see your ad. And then there’s a third step, which is setting up the ad itself. That’s the thing people are going to see. That middle step, right now, it looks like there’s not too much that you can do there. You set a minimum age. You don’t set too much targeting in terms of locations; you can technically set a locational target in there, but it feels like you are being relatively pinpoint about who is going to get to see your ads. But you’re not. What is actually happening there is you are giving face. A suggestion, and that is very dangerous for a local business, because when you say I specifically work with women between the ages of 30-five and 50-five in this 10-mile radius, they can show 20% of your your ads to men, and they can show another 20% of your ads to 18-year-olds and 70-two year olds, and they can also show your ads outside of that 10-mile radius. But there’s one button at the bottom of the page that you’ll see, which says “Further limit the reach of my ads. The wording is almost comical because it’s like, how much do they not want you to hit that button, right? So that they just can spend your ad dollars however they wish, right? But if you click on that button, it gives you the ability to go into everything I just said there: gender, location, age, and uncheck a box that says “use as a suggestion. When you do that, you take back pinpoint control over who can see your ads, and for local businesses, you might even find that it raises your cost per lead. Right, that’s not a bad thing, because what is the point in having low-cost leads if there are a bunch of people who can never work with you, who can never walk through your doors? So it’s not always that it’s more expensive. I’m just saying that technically it could happen, but I would rather have great leads, great quality, my target demographic, than a whole bunch of leads that would never buy from me. So that’s really important. The second thing is for these types of businesses, video is really powerful, and it doesn’t even need to be, you know, really high-quality video with transitions and a filming crew. I mean, it can just quite simply be a little bit of B-roll of, you know, somebody in the practice, which can obviously be set up. It’s not like you have to start recording your sessions, but just having that type of B-roll catches people’s attention. There is a great place for images inside your five ads, but videos work really, really well for localized businesses and service-based businesses.  [0:27:21] Dr. Barbara Hales: Well, those are really both great bits of advice. The next question I have is for someone that wants to take a course from you or get advice from you. How can they reach you?  [0:27:34] Neil Shoney: Well, there are a couple of ways. The first way is to quite simply go to Instagram and go to Neil Shoney Ads. So it looks like “Neil’s Honey Ads,” unfortunately, the way it sounds. But it’s Neil Shoni ads, all one word. And you can get loads of tips there and different things via the link in my bio. There’s a five-minute video that walks you through our whole system and how we work with clients. Or you could just send me a message there directly, or you can email me at neil@neilshone.com or neil@neilshoney.com if you want to sign up that way, and yeah, we can have a quick conversation from there.  [0:28:17] Dr. Barbara Hales: Well, thank you so much for being on the show. I really found this, you know, very educational. I’ve learned a lot. I feel like I know more, and I’m sure other listeners feel that same way. Thank you so much.  [0:28:31] Neil Shoney: Appreciate you. Thank you, Barbara.  [0:28:33] Dr. Barbara Hales: This has been another episode of Marketing Tips for Doctors with your host, Dr. Barbara Hales. Till next time.     The post Before You Buy Medical Ads first appeared on The Medical Strategist.

Patient volume doesn't change overnight, but with the right strategy, your clinic can build momentum faster than you think.In this special Walk-Ins Welcome Episode, we're bringing back one of our most popular conference presentations from the Experity Urgent Care Connect Conference. Nick and Michael break down the exact 90-day framework they use to help urgent care clinics increase patient volume, improve local visibility, strengthen front desk performance, and build a sustainable marketing engine.Whether you're launching a new location, trying to turn around an underperforming clinic, or preparing for your next growth phase, this episode is packed with practical strategies you can start implementing today.

Dans cet épisode, je reçois Léa Legendre, fondatrice de Cuissoh, la marque qui a créé LE shorty anti-frottement des cuisses.On a la chance d'accompagner cette marque sur son acquisition et j'en ai profité pour l'inviter dans un épisode afin de retracer 5 ans d'histoire :Au programme de cet épisode :→ Le déclic pendant un bootcamp entrepreneurial, sans aucune expérience dans la mode→ Son lancement sur Ulule→ Les erreurs qui ont failli couler la boîte→ Célébrer le palier des 300 000 € de CA en un mois

Unsere freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts geht es um Perfektionismus, eine der größten Blockaden, wenn du Creatives produzieren willst, die wirklich performen. Perfektionismus kostet dich Zeit. Während andere 20 Creatives erstellen, schaffst du zwei, weil jedes einzelne perfekt aussehen und zur Brand passen soll. Das andere Extrem ist genauso falsch: Creatives ohne Hypothese rausrotzen, ohne zu wissen, was du eigentlich testest. Die Wahrheit liegt in der Mitte. Mach dir Gedanken, was du kommunizieren willst und welches Format du testest, und komm dann zügig in die Umsetzung. Lieber jede Woche fünf gute Creatives live bringen als alle drei Wochen zwanzig auf einmal. Der Punkt, der vielen wehtut: Solange du keine 50 Millionen im Jahr machst, ist perfekte Brand-Konsistenz egal. Gerade die hässlichen Creatives performen oft am besten, weil sie nicht nach Werbung aussehen und den Scroll brechen. Ein Beispiel aus unserer Betreuung ist eine Kundin im Bereich Hundezubehör, deren Bestperformer seit Monaten ein Video ist, in dem die Gründerin neun Minuten lang statisch vor der Kamera steht und ihre Hundeleine erklärt. Keine Musik, keine Schnitte, kein B-Roll. Und wenn ein Creative nicht funktioniert, spielt Meta es ohnehin kaum aus. Du kannst also nichts verlieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

278: In this episode, I sit down with Rick Sheldon to discuss how he built a highly intentional Google Ads strategy for finding off-market land deals.(Show Notes: REtipster.com/278)Rick shares how he transitioned from residential wholesaling into land investing, why his first acquisition model failed, and how a simple PPC funnel transformed his business. We also break down lead qualification, conversion tracking, negative keywords, AI tools, land subdivisions, seller funnels, and scaling a land investing business through partnerships.One of the most interesting parts of this conversation is how Rick uses Google Ads to train the platform to send more qualified land sellers while filtering out wholesalers, scammers, and low-quality leads.If you're interested in land investing, land flipping, land development, PPC marketing, or building systems that scale, you'll find plenty of actionable ideas in this conversation.

278: In this episode, I sit down with Rick Sheldon to discuss how he built a highly intentional Google Ads strategy for finding off-market land deals.(Show Notes: REtipster.com/278)Rick shares how he transitioned from residential wholesaling into land investing, why his first acquisition model failed, and how a simple PPC funnel transformed his business. We also break down lead qualification, conversion tracking, negative keywords, AI tools, land subdivisions, seller funnels, and scaling a land investing business through partnerships.One of the most interesting parts of this conversation is how Rick uses Google Ads to train the platform to send more qualified land sellers while filtering out wholesalers, scammers, and low-quality leads.If you're interested in land investing, land flipping, land development, PPC marketing, or building systems that scale, you'll find plenty of actionable ideas in this conversation.

What separates good business owners from great ones? In this episode of The Green Grind Podcast, LeRoy and Kory welcome back Ezra McCarthy of Green Frog Web Design—but this time, the conversation goes far beyond marketing. Drawing from dozens of interviews with successful entrepreneurs on his own podcast, Ezra shares the biggest lessons he's learned about mindset, leadership, profitability, hiring, delegation, and building a business that actually supports the life you want. Together, the guys dive into why bigger isn't always better, the importance of knowing your numbers, creating systems that scale, hiring the right people before you need them, and why business owners are often the biggest bottleneck to their own growth.

If your digital ads feel broken, it is because they are. This episode is a live recording from Localist Lab, the free monthly marketing event series for small business owners in Birmingham. Matt Robinson, Director of Advertising and Analytics at Uptick Marketing, takes the stage to walk a live audience through what has actually changed with Google Ads and Meta Ads in 2026, and what to do about it. Matt oversees digital advertising at Uptick Marketing and also serves as President of AMA Birmingham. Matt breaks down why you may be spending the same amount and getting less. Why cheaper cost per click is not the win it used to be. Why the platforms now treat your website as a data source just as much as your ads. What AI Max, Performance Max and Advantage Plus are actually doing on the back end, and why bad website content will burn your ad budget on them. He walks through what kinds of Facebook ads the platform is actually rewarding right now (us versus them, face to camera, product demos, testimonials, web experience, positioning tests, founder story), and why the answer is 20 plus ads a month, not a single perfect one. The second half covers tracking and AI-generated advice. Why tracking is broken and getting worse. Why to think directionally, not in exact dollar amounts. Why cutting your budget is the wrong reaction to rising costs. And why AI advice from Claude or ChatGPT can lead you off a cliff if you do not tell it your budget, your goals, what has worked and what has not, and demand it push back. If you run digital ads for your small business, this is a practical field guide. _______________________________________   Mentioned in This Episode    •       Uptick Marketing •       Infomedia •       Tempo Websites •       AMA Birmingham •       Google Ads •       Meta Ads •       Claude •       ChatGPT •       Google Gemini •       Uncle G's Pizza episode of The Localist •       Lady Bird Taco Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia. They are a Birmingham-based web and digital marketing company. They help small businesses grow online. •       Contact Infomedia    Join Us at Localist Lab Localist Lab is a free event series for small business owners. It meets on the third Thursday of most months at Saturn in Avondale. Free tacos and coffee too. •       See upcoming events and register   Subscribe to Carrie's Newsletter Want more small business tips from Carrie? Sign up for her newsletter. •       Sign up here

Many child care owners dream of one day working alongside their children. Billie Quiring is living that dream with her daughter, Kelsey, but their journey to becoming a successful mother-daughter leadership team wasn't always straightforward. Join Brian Duprey as he sits down with Billie Quiring, owner of Billie's Busy Kids, and her daughter, Kelsey, recipient of the Child Care Genius University Director of the Year award, for an honest conversation about family, leadership, and building a thriving child care business together. Listen in as they share Kelsey's journey from teacher to award-winning director, the lessons they've learned while working side by side, and how they've built a culture that keeps both families and staff engaged for the long term. Along the way, you'll hear fresh ideas about developing future leaders, creating meaningful relationships with families, retaining great employees, and building systems that help your business grow. Billie and Kelsey also discuss how coaching, mentorship, and a commitment to continual learning have helped them strengthen their leadership and create an environment where both people and their business can flourish. Whether you're hoping your own children will someday join your business, already work alongside a family member, or simply want to develop stronger leaders within your organization, this episode is full of encouragement, inspiration, and ideas you can apply to your own center. Tune in to hear how investing in people and leading with intention can create a lasting legacy for generations to come. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

AI-generated search answers are changing Google Ads forever. Learn where budgets get wasted, which campaign types still deliver, and how to target high-intent searches that actually convert in the AI era. Profit Acuity City: Pittsburgh Address: 239 Fourth Ave, Ste 1401 #8511 Website: https://app.profitacuity.com Phone: +1 877 624 1229

Richard McGirr talks to Kasim Aslam as he reveals how he turned a Google Ads mastery into one of the highest-performing real estate campaigns in the U.S. Discover the visionary strategies Richard is pioneering, like tokenizing real estate to democratize access and disrupt the entire industry. You'll learn how owning digital domains like syndications.com can position you as a leader in the next wave of investing, and how to navigate the complex world of SEC regulations without risking everything. Kasim Aslam CEO of Pareto Talent Based in: Scottsdale, Arizona Where to find them: https://kasim.me/ https://www.linkedin.com/in/kasimaslam/ Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://malabarhillcapital.com/ for more info. Podcast production done by⁠ ⁠Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. Try Opteo for free for 28 days - https://opteo.com/pspChris also covers the four phases of campaign success, what to expect in your first 90 days, and how to become a better partner to your PPC manager by asking the right questions and providing the feedback that matters.Chris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

When Andrea Palacio stepped into the unfamiliar home services industry as an inexperienced founder, disaster struck almost immediately. A rogue manager quit after convincing 10 employees to leave, top clients walked away, and monthly revenue plummeted from $70,000 down to $40,000—all while Andrea was pregnant with her second child and raising an eight-month-old.With zero technical background and no trade experience, Andrea refused to give up. Armed with YouTube tutorials and sheer grit, she taught herself how to build custom AI automations using Claude Code to save her struggling business. Today, her landscaping company generates over $1 million a year, operates seamlessly on autopilot, and runs so effectively without her daily involvement that she recently turned down an offer to sell it.In this episode of the UpFlip Podcast, Andrea sits down with Ryan Atkinson to reveal how a first-time operator replaced tedious manual tasks with custom AI agents—from 24/7 AI voice receptionists and automated invoice follow-ups to hands-free Google Ad optimization.What You'll Learn in This Episode:The Time & Energy Audit: How to analyze your weekly schedule as a new founder to pinpoint the exact manual, repetitive tasks you should delegate to AI first.Hands-Free Google Ads: How connecting Claude directly to your Google Ads campaign slashes your cost-per-click and replaces $4,000/month marketing agencies.The AI Receptionist & Invoice Chaser: How Andrea built automated AI voice agents to answer missed calls, book appointments directly into calendars, and follow up on past-due invoices.Automating 5-Star Reviews: The exact post-service automation workflow that sends instant, time-stamped photos to clients and drives a consistent stream of 5-star Google reviews.One Tool to Rule Them All: Why you don't need to master dozens of complex AI tools, and why focusing deeply on one platform (like Claude) is all it takes to transform your operations.Tags: Service & Consulting, Home Services, Business scaling, Home Services, AI, Landscaping, AutomationResources:The only thing worse than never starting a business… is starting the wrong one. That's why we created the UpFlip Assessment. It's a free tool that matches you with business ideas based on your skills, budget, experience, goals, and the kind of work you actually want to do. The results are scary accurate. Click the link in the show notes to see your best-fit business ideas in seconds — for free.UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment Follow Our Second Channel Here: https://next.upflip.com/spotify Connect with Andrea: https://www.instagram.com/andreapalacio/?hl=en

Google's AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443This week on Marketing O'Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some problems with the feature. Plus, Local Services Ads are moving into Google Ads' User Interface.Visit us at - https://marketingoclock.com/

Dan Hobbs, CEO at New Leaf Distribution, joins Sam Oakes to talk about what building their own podcast has delivered for an IFA Network. He's joined by his father, Founder & Chairman of New Leaf Distribution, Mark Hobbs, whose own scepticism about podcasting turned around once it started outperforming close to £1,000,000 spent on Google Ads." In this episode, Dan and Mark explain why Mark was initially convinced podcasting was a gimmick, and what it took for Dan to change his mind. They talk about why New Leaf deliberately avoided the well worn topics every other network already covers, choosing instead to focus on what it is actually like to become an adviser and what happens in the silence after qualifying, when the phone stops ringing. The conversation also covers how New Leaf supports advisers through retirement and exit, including a striking story about completing a business sale with no contract in place after an adviser's death, and why New Leaf positions itself as a compliance thought leader rather than buying out its own advisers' client banks.Dan and Mark also share what happened after their very first guest, Kelsey Phillips, went live on the podcast, and why New Leaf's own advisers are now lining up, asking to be featured on the podcast.Key takeaways from this episode:Why most business podcasts fail, and what New Leaf built theirs around insteadHow Mark went from thinking podcasting was a gimmick to backing Dan's idea completelyWhy New Leaf avoids generic advice content in favour of what it is really like to become an adviserHow New Leaf supported an adviser's family through a business sale with no contract in placeWhy New Leaf positions itself as a compliance thought leader rather than buying its own advisers' client banksWhy New Leaf would rather a business stay within its own network than go to an M&A buyerHow Kelsey, New Leaf's first podcast guest, ended up with more development finance leads than she was ready forWhy New Leaf's own advisers are now asking to be featured on the podcastThis is an episode for anyone running a business in financial services, who is weighing up whether a podcast is worth the investment, and for any adviser starting to think about what their own exit from the profession might look like.Learn more about New Leaf at https://newleafdistribution.co.uk/ Financial Planner Life is sponsored by Redmill AdvanceWhether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered.✅ Trusted by top UK firms

Google is making one of the biggest changes ever to Local Service Ads (LSA), and if you own a garage door company or home service business, these updates could directly impact your leads, advertising, and Google Business Profile. In this episode of Torsion Talk, Ryan explains exactly what's changing, what actions you should take now, and how to avoid costly mistakes during Google's rollout.Ryan breaks down Google's decision to retire the standalone Local Service Ads dashboard and merge LSA into Google Ads. He explains how the new platform will work, what happens to your existing campaigns, why Google Business Profile optimization is becoming even more important, and what business owners should do before the transition begins.The episode also covers Performance Max (PMax), AI-powered advertising, daily budget changes, campaign migration, lead management, and how Google's automation continues to reshape digital marketing for local service businesses. Ryan discusses why exporting your historical LSA data now is critical and why companies with unusually high weekly budgets should review their settings before the migration occurs.Another major topic is Google Business Profile spam. Ryan shares a real-world example of fighting fraudulent garage door listings in his local market, explains why fake businesses continue to outrank legitimate companies, and discusses the importance of monitoring your own profile while avoiding unnecessary edits that could trigger suspensions during Google's rollout.Throughout the episode, Ryan also explains how agencies and garage door companies should think about SEO, Google Ads, Local Service Ads, AI, and local search moving forward. As Google continues consolidating products and relying more heavily on AI, understanding these changes is becoming essential for every business owner who depends on online leads.If you own a garage door company, HVAC business, plumbing company, electrical contractor, roofing company, or any local service business, this episode will help you prepare for Google's latest advertising changes, protect your lead generation, and stay ahead of the competition.Subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts for weekly conversations about garage door business growth, Google updates, AI, local SEO, Local Service Ads, Google Business Profile optimization, digital marketing, entrepreneurship, and the future of home service marketing.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Do your new employees feel welcomed... or simply processed? The first few days on the job can determine whether a great teacher becomes a long-term team member or starts looking for the exit. In this episode of the Child Care Genius Friday Training Podcast, new host Faith Yocum shares why successful onboarding is about much more than paperwork, policies, and checklists.   Listen in as Faith explains how to create a new hire experience that builds confidence, strengthens connections, and intentionally immerses employees in your center's culture. You'll discover why personality-fit mentoring, regular check-ins, and a thoughtful 90-day onboarding plan can dramatically improve staff retention.   If you're tired of the revolving door of hiring and training, this episode will challenge you to rethink how you welcome new team members. Small changes to your onboarding process can lead to stronger culture, better retention, and a more successful child care business.   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month!   Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients' advertising performance on platforms such as Meta, Google Ads, and TikTok. He says the platforms are merely algorithms that respond to data. Good data leads to good results. Bad data wastes money, a kind of "garbage in, garbage out."In this episode, Brett addresses common ad setup errors, optimization opportunities, campaign management tools, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/a-top-cause-of-wasted-ad-spendFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

Thanks to our Partners, Shop Boss and AppFueledEvery day, auto repair shops leave valuable marketing opportunities on the table without even realizing it. From missing website essentials and weak SEO to underperforming Google Ads, Local Service Ads, and inconsistent social media, Kim Walker and Shop Marketing Pros' Market Service Advisor Michael Doherty break down the most common issues uncovered during digital marketing inspections. They explain why these overlooked details matter, how they impact your visibility and growth, and the practical steps you can take to fix them. If you want more qualified customers finding and choosing your shop, this is an episode you won't want to miss.Listen now and discover how a digital marketing inspection can uncover hidden opportunities to help fill your bays.Show Notes with TimestampsIntroduction to the Episode (00:01:19) Kim and Michael introduce the topic: commonly missed marketing opportunities found during a "digital marketing inspection" for auto repair shops.What is a Digital Marketing Inspection? (00:02:31) Michael explains that a digital marketing inspection is an evaluation of a shop's current marketing efforts, similar to a DVI.How to Get a Digital Marketing Inspection (00:03:41) Michael details the process for booking a free discovery call and digital marketing inspection through the Shop Marketing Pros website.Common Website Issues (00:07:28) Discussion on shops having no website, lacking personalization, missing clear calls to action, and overusing stock or AI-generated images.SEO: Google Business Profile Optimization (00:14:06) The importance of optimizing a Google Business Profile, including updated photos and responding to reviews with relevant automotive keywords.SEO: Lack of an SEO Footprint (00:19:07) Michael discusses how many shops have zero SEO visibility, which hurts their ability to be found by new customers online.SEO: The Importance of a Blog (00:22:34) The role of consistent, content-rich blog posts in providing search engines with information to rank the shop as a relevant result.Digital Ads: Local Service Ads (LSA) (00:25:10) An overview of Google's Local Service Ads, common setup frustrations, and the importance of optimizing them by rating calls.Digital Ads: Cookie-Cutter Google Search Ads (00:29:24) Many shops use generic, unengaging ad copy and are often unaware of what their own ads even look like.Digital Ads: Unhealthy Ad Budgets (00:34:53) Shops often set ad budgets that are too low to be effective, causing their ads to shut off prematurely.Social Media: Strategy and Content (00:38:41) Many shops lack a social media strategy, don't post consistently, or fail to use authentic photos and videos.Social Media: Does it Impact Car Count? (00:43:31) Discussion on the myth that social media doesn't bring in customers and the importance of tracking how customers find you.Social Media: The StoryBrand Framework (00:46:14) The importance of using a customer-first messaging framework like StoryBrand to create more effective and engaging social media content.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Shop Marketing Pros – Book a Discovery Call / Digital Marketing InspectionThanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Effective Google Ads campaigns require a clear goal, the right campaign type, targeted keywords, and conversion tracking, not just a budget. Here is what local businesses need to get it right. To learn more, visit https://leapengine.co/ LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/

This week on The Green Grind, Kory and LeRoy sit down with Clayton Garrison, President of Norwalk Seasonal Services and Creative Nature, to discuss his entrepreneurial journey—from buying his first snowplow with a loan while working a full-time banking job to building multiple successful outdoor service businesses in Central Iowa. Clayton shares the lessons he's learned about growing with intention, creating efficient systems, hiring the right people, and making the transition from working in the business to leading the business. The conversation dives into leadership, the importance of processes, building a strong team, and why organization is one of the biggest competitive advantages any contractor can have.

What does it really take to grow a child care business without losing the passion that inspired you to start it? For many owners, growth brings bigger challenges, more responsibility, and the risk of burnout. But it doesn't have to. In this episode of the Child Care Genius Podcast, Brian and Carol Duprey sit down with longtime Child Care Genius coaching client Mayosha Mendis to share the remarkable journey behind her expanding schools and the mindset that has helped her continue moving forward with purpose.   After recently touring Mayosha's impressive new school under construction, Brian knew her story was one every child care owner needed to hear. From launching the TEA Center to creating a nationally accredited private school with language immersion and a holistic approach to education, Mayosha shares the vision that continues to drive her, the challenges she's overcome, and the lessons she's learned along the way.   Join Brian, Carol, and Mayosha as they discuss the habits and decisions that have made the biggest difference in her business. From hiring for character and staying on top of key financial metrics to protecting her time, prioritizing personal growth, and leading with intention instead of emotion, Mayosha offers an honest look at how she's built a business that reflects both her values and her vision.   If you've ever wondered how successful child care owners continue growing without losing themselves in the process, this conversation will leave you encouraged and motivated. Don't miss this inspiring episode as Brian, Carol, and Mayosha explore how personal growth, strong leadership, and a clear vision can open the door to extraordinary results. For more information about The TEA Center visit: https://theteacenter.org/   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week on Marketing O'Clock: Google Ads' August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search's 25th anniversary, Google changed its homepage from a clean image search box to a gallery.Visit us at - https://marketingoclock.com/

Introduction (00:12): Host Chris Cesar welcomes listeners back to Getting Granular and introduces Paid Media Analyst Connor Lom, Granular's youngest hire and a graduate of the company's mentorship program. Connor shares a bit about himself, including his love of music, marathon training, and community service. From College to Paid Media (07:15): Connor explains how he discovered Granular through a university mentorship program while pursuing degrees in marketing and data analytics. After applying to more than 200 jobs, he credits persistence, networking, and building relationships for ultimately landing his role at Granular. Breaking into the Industry (11:12): Connor reflects on entering paid media with little prior experience, what surprised him most about the industry, and how AI has quickly become both an essential tool and a source of uncertainty for new professionals. Developing Skills Through Data (14:45): Connor discusses his growing responsibilities across Google Ads, Microsoft Ads, Meta, LinkedIn, programmatic advertising, and measurement. He explains why he enjoys analytics, controlled testing, and learning just as much from unsuccessful experiments as successful ones. Why Granular Stood Out (17:59): Company culture, mentorship, collaboration, and a willingness to invest in developing talent made Granular the ideal place for Connor to begin his career. He shares why feeling supported and respected has been instrumental in his professional growth. Building Better Client Relationships (20:53): Connor explains his approach to managing client work by staying curious, asking thoughtful questions, remaining organized, and treating every client's business as if it were his own. He also emphasizes the importance of building trust through genuine relationships. The Future of Paid Media (27:35): Connor shares why both the most exciting and most concerning aspect of PPC is its constant evolution. As AI continues reshaping the industry, he believes marketers must balance embracing automation with maintaining strategic control. Words of Wisdom: Build Relationships, Not Just Applications (29:22): Connor encourages students and job seekers to spend less time submitting applications and more time connecting with professionals through informal coffee chats, certifications, and continuous learning. His advice highlights how meaningful relationships can open more doors than resumes alone. Wrap-Up (32:05): Chris thanks Connor for joining the podcast and congratulates him on checking "appear on a podcast" off his bucket list before encouraging listeners to subscribe for more conversations about paid media, PPC, and digital marketing.

How much easier would difficult conversations be if parents already trusted your team before a problem ever happened? In this episode of the Child Care Genius Friday Training Podcast, Faith Yocum shares why trust isn't built during a crisis—it's created through consistent, proactive communication and hundreds of small interactions with families every day.   Listen in as Faith explains how to prepare your staff for challenging conversations, communicate with transparency, and build stronger relationships that increase family confidence, loyalty, and retention.   You'll also discover simple ways to address common situations before they become bigger issues, helping your center create a culture where parents feel informed, supported, and confident in your care. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary...

You've invested in your website, SEO, Google Ads, or social media to generate leads. But what happens after someone finally contacts your business?In this episode, we explore why the first five minutes after a new lead comes in can determine whether you win the customer or lose them to a competitor. You'll learn simple, practical ways to respond faster, improve the customer experience, and make sure you never miss an opportunity because of a delayed notification.If you're spending money to generate leads, this episode could be one of the highest ROI investments you'll make all year.About Adam Duran, Digital Marketing Expert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Los Angeles⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & Walnut Creek, California, Magnified Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠local SEO for businesses⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠marketing strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠national SEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠'s top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website and sign up for our Newsletter!

In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success.Key Topics:Heather Robinson's freelancing journey since 2012The importance of community for freelancersA costly PPC F up involving overspendingThe significance of honesty with clientsThe role of testing and checklists in PPC managementImpact of AI tools and their current limitationsStrategies for managing client expectations and mistakesThe long-term perspective in PPC careersChapters00:00 Introduction to Heather Robinson02:54 The Journey to Freelancing05:56 The Importance of Community for Freelancers08:59 Learning from Mistakes: The F-Up Story12:03 Client Communication and Honesty15:09 Mistakes in PPC: Common Pitfalls17:54 AI in PPC: Opportunities and Challenges20:58 The Long Game in PPC24:09 Final Thoughts and Advice for FreelancersResourcesHeather Robinson on LinkedIn The Freelance Life on Substack Join us on ⁠⁠⁠⁠Slack⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠ Come to the next PPC Live

Google Ads are one of those things businesses often think are all about budgets and keywords, when in reality, success comes from the systems behind the campaign.In this episode of Uncomplicate It, I sit down with John Horn, CEO of StubGroup, to talk about what actually makes Google Ads profitable and why so many businesses spend money without seeing meaningful results.John shares why great advertising starts long before someone clicks an ad. From landing pages and conversion tracking to AI, compliance, and campaign strategy, he explains how every piece of the customer journey influences performance and why strong foundations always outperform quick fixes.His perspective is simple: don't scale your ad spend until you've built a system that can convert the traffic you're already getting.We cover:• The biggest mistakes businesses make with Google Ads• Why landing pages matter as much as the ads themselves• How AI is changing paid advertising• The importance of accurate tracking and clean data• Why compliance can make or break your ad account• How to reduce wasted ad spend with better strategy• What businesses should look for when hiring a Google Ads agencyTakeaways:• Clicks don't guarantee customers• Strong foundations lead to better results• Data is only valuable when it's interpreted correctly• AI enhances strategy, it doesn't replace it• Better customer journeys create higher conversions• Sustainable growth comes from optimization, not bigger budgetsIf you've ever questioned why your Google Ads aren't delivering the results you expected, or you're looking to build a more profitable marketing strategy, this conversation is packed with practical insights you can apply immediately.Connect with John:

Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on the web.In this video, Steve P. Young breaks down why Web2App campaigns have become one of the fastest-growing acquisition and monetization strategies for mobile apps. From avoiding App Store fees to improving attribution, increasing cash flow, and unlocking more flexible pricing strategies, you'll learn why top app companies are investing heavily in web funnels.Steve also analyzes successful web2app funnels from companies like Coursiv, shares real conversion optimization examples, and explains the checkout strategies that are driving higher revenue today.If you're building a subscription app, AI app, SaaS product, or consumer mobile app, this is the web2app tutorial you can't afford to ignore.You'll learn:✅ Why Web-to-App is one of the fastest-growing acquisition channels✅ The best-performing Web2App landing page strategies✅ Why long-form paywalls outperform short ones on the web✅ Tripwire offers, upsells, and downsells that increase revenue✅ How to optimize Meta Ads and Google Ads for Web-to-App campaigns✅ Real examples from successful multi-million dollar app businessesWhether you're launching a new app or scaling an existing one, these strategies can help you grow downloads, improve monetization, and build a more sustainable app business.Check out: https://www.paddle.com/Want to work with us to grow your apps faster & efficiently?http://www.appmasters.com/You can also watch this video here: https://youtu.be/m5xmwkV4HgM*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

If your ads aren't performing the way they used to, if you keep hearing about AEO and wondering what it is, or if you have a Google Business Profile you haven't touched in a year, this episode is for you. In this episode of The Localist, Carrie Rollwagen sits down with Alan Harned, Director of Account Services at Uptick Marketing. Alan works with small business owners every day on digital ads, SEO, AEO and analytics. He's honest about what has changed, what still works, and what small business owners can do right now, even without a marketing budget. Alan and Carrie talk about why AI has accelerated changes in marketing analytics, why pausing keywords based on an AI report can actually hurt your campaign, and why platforms need 30 to 60 days to learn what a good lead looks like for your business. They get into hard conversions versus soft conversions, why Google Ads is now prioritizing conversion data more than ever, and how small changes to a website (like adding a schedule button) can turn analytics into a real business insight. The second half of the episode covers small-business AI use cases: how to use ChatGPT and Claude to analyze your own analytics, build an AI advisory board, critique your website, and catch things like spammy backlinks you did not know existed. Alan also answers audience questions on whether customers are actually finding businesses through ChatGPT and Perplexity, whether SEO is dead (spoiler: no), how to handle a Google Business Profile you have neglected, whether Google Ads are still worth the money, and what budget you actually need to start working with a marketing agency.   Watch on YouTube _______________________________________   Mentioned in This Episode •       Uptick Marketing •       Infomedia •       ChatGPT •       Claude •       Perplexity •       Google Business Profile •       Google Analytics •       Google Ads •       StoryBrand •       Yelp for Business •       Bing Places for Business •       Ohm Jiu Jitsu Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia. They are a Birmingham-based web and digital marketing company. They help small businesses grow online. •       Contact Infomedia    Join Us at Localist Lab Localist Lab is a free event series for small business owners. It meets on the third Thursday of most months at Saturn in Avondale. Free tacos and coffee too. •       See upcoming events and register   Subscribe to Carrie's Newsletter Want more small business tips from Carrie? Sign up for her newsletter. •       Sign up here

Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?Try Opteo for free for 28 days - https://opteo.com/pspFor the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting.So why am I still frustrated?In this episode, Chris Schaeffer breaks down exactly what Google's new reporting includes, what it leaves out, and why this update is both a step forward and a major missed opportunity.Chris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com