Podcasts about Google Ads

In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom. It's about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you. Topics Covered Breakdown of the Edelman Study 16,000 adults surveyed across 16 countries Trust in traditional medical advice is plummeting Gen Z (ages 18–34) showed the sharpest decline in trust People now turn to friends, family, social media, and AI tools like ChatGPT for guidance Why This Matters for Chiropractors Many chiropractors misinterpret this shift as negative Jerry argues it's actually a massive opportunity People are more open than ever to alternative care But they're also more skeptical and cautious Key Insights for Chiropractors Approachability Over Authority Don't try to act like a hospital or medical institution Be authentic, human, and real Patients are drawn to approachable, relatable personalities—especially online Be a Trusted Peer, Not Just a Provider The age of “the man in the white coat” is fading Trust is built through transparency, consistency, and care Shaq shares real-world examples from social media and ad performance Collaborative Decision-Making is Crucial Chiropractic is a participation sport Patients don't want to be told what to do—they want to be heard Jerry shares the idea of “unburdening yourself” from outcomes, while still leading responsibly Office Design, Language, and Branding Your tone, attire, and environment matter more than ever Don't fake it. Be yourself—but be your best self Your online persona should match the in-office experience Retention Through Relationship True retention isn't just about visit numbers It's about maintaining a long-term doctor-patient relationship “If they're going to see a chiropractor five times in the next 20 years—make sure it's you.” Practical Takeaways Be visible and real online—smile in your photos, show personality in your videos Ditch manipulative sales tactics—people will bolt if they sense even a whiff of deception Use AI tools to enhance patient understanding, not replace your role Build trust over time—especially with younger patients who are used to doing their own research Engage in local Facebook groups or community platforms to stay involved without relying solely on ads About the Guest Shaq Smith is a marketing and social media strategist who specializes in helping chiropractors create content and ads that convert. Known for his sharp insights and practical advice, Shaq brings a younger generational perspective to the conversation—especially relevant for understanding Gen Z patient behavior. Final Thoughts This episode challenges chiropractors to stop chasing mainstream status and start leaning into what makes them different. Trust isn't dead—it's just shifting. And chiropractors who embrace approachability, authenticity, and patient participation will thrive in this new era.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

How can home service businesses like yours truly get more customers? That's what John Golden and Connor Widder of Kru Marketing explored. Forget spraying and praying with your marketing budget. The key is mastering channels like SEO and Google Ads to grab local customers when they're searching for help. They shared vital tips: understand where your customers look, focus your efforts geographically, always track your results, and don't get lost in SEO complexity. They also highlighted the importance of being mobile-ready and using a CRM to manage leads properly. Get the essential strategies to make your online marketing pay off.

Ali "AJ" Jetha, CEO of Marketcircle and creator of the Mac-native Daylite CRM, joins Nicholas Kuhne to unpack what it takes to build a SaaS brand in a competitive and ever-evolving space. AJ opens up about bootstrapping, battling giants like HubSpot and Monday.com, and how Daylite is redefining value for small businesses by focusing on usability, offline access, and integrated features that don't break the bank.

Before spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or at least clear signals of it?In a recent podcast episode, Patrick Cumming, Head of Marketing at KlientBoost, emphasizes that paid advertising, especially paid search, is not a shortcut to growth. If your product doesn't already have demand, paid search will likely drain your budget without meaningful returns. Instead, companies should assess how much of their total addressable audience they can effectively saturate with the budget they have. Success in paid advertising isn't just about targeting the right people; it's about delivering the right message in a way that resonates deeply with your audience.Key Timecodes(0:00) - Introduction: Patrick on product-market fit and paid ads(0:54) - Guest Introduction: Joran introduces Patrick Cumming(1:41) - Common Myths: Patrick discusses myths about SaaS paid ads(2:53) - Small Audience Strategy: The benefits of targeting a small audience (3:16) - B2B SaaS Ad Campaigns Failures: Reasons why ad campaigns fail(4:35) - Reach and Frequency: Importance in marketing strategies(5:48) - Ad Creatives: Patrick's five-step framework for effective ads(7:49) - Audience Targeting: Importance in ad campaign success(8:40) - When to Start Paid Ads: Timing and prerequisites for running ads(10:19) - Experimentation: The challenges of creating new market demand(11:45) - Scaling Mistakes: Common errors when scaling ad campaigns(13:13) - Platform Usage: Using Google Ads and social media effectively (15:27) - Cold Audience Challenges: Issues with targeting cold audiences(16:00) - Building a Paid Ads Strategy: Framework for starting a campaign(17:00) - Analyzing Data: Importance of understanding existing customers(18:18) - High Intent Keywords: Starting point for Google Ads(19:21) - Budget and Audience Saturation: Maximizing ad spend efficiency(20:21) - Account-Based Marketing: Strategy for focusing on target audiences(21:36) - Case Study: Successful strategy for a small audience segment(23:57) - LinkedIn Revenue Attribution Report: Measuring ad performance(25:26) - Correlation in Ads: Understanding ad impact beyond direct attribution(27:54) - Tracking and Measurement: Challenges and importance in ad campaigns(29:08) - Attribution Tools: Using Dream Data for understanding ad influence(31:35) - Trust in Ads: Importance of trusting ad performance over time(33:04) - SEO vs. Paid Ads: Balancing organic and paid strategies(35:45) - Future of Marketing: Preparing for changes in tracking and privacy(38:14) - Bold Advertising: Patrick's advice for standing out in paid marketing(39:10) - Advice for SaaS Founders: Tips for reaching 10k MRR(41:51) - Scaling to 10M ARR: Strategies for growing a successful SaaS business(44:38) - Expanding Channels: Using tools like Primer and Metadata(46:42) - Contact Information: How to connect with Patrick Cumming(48:04) - Closing Remarks: Joran wraps up the episode

Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can't afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect. Lauren deVane is the founder of The Bemused Studio, where she builds strategic, scroll-stopping brand identities for bold creatives. With 60+ client projects under her belt, she now teaches designers how to integrate AI into their workflows. Formerly leading creative at Ulta Beauty and Walgreens, Lauren's worked with celebs like Kim Kardashian and Tracee Ellis Ross, and designed for brands like Hyatt and Chicago Fire. ------------------------ In today's episode, we cover the following: Choosing the right AI tool Understanding AI models AI for brand designers Why using AI isn't a threat to your business Taste vs tools Creative direction with AI Postproduction AI hacks Democratizing branding Ethics and optimism Custom instructions and training Off-label use cases ----------------------- RESOURCES: Use the code ITSGONNABEMAY for $400 off BAIS CAMP Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 192: Authenticity and AI with Lauren deVane Episode 215: Client Case Study: FRG Real Estate (Part 2) ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com. ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

What if the biggest leaks in your finances aren't coming from your budget—but from how you run your center day to day? In this powerful final episode of the Profitability Killers series, Brian and Carol Duprey dive into the last three costly mistakes that silently drain money from child care businesses—and what you can do to stop them. Listen in as Brian and Carol break down operational missteps like underutilized technology, lack of long-term planning, and failing to mystery shop your competition. They discuss how even well-meaning owners end up wasting time, money, and tools they've already paid for—and how a few simple adjustments could dramatically improve efficiency and financial health. The episode also explores the high cost of licensing violations and the importance of building a respectful, collaborative relationship with your licensor. You'll learn why being proactive and positive with licensing officials can not only keep you in compliance—but also protect your reputation and insurance rates. Finally, the Dupreys tackle one of the most hot-button topics in the child care world: enforcing notice periods when a parent leaves without warning. Is it worth chasing two weeks of tuition, or could it backfire in ways that cost far more? Tune in for their candid take, packed with real-world wisdom and strategies to safeguard your business—and your peace of mind. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/pVJPb9_fX_USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Are you ready to discover a powerful new way to support your clients—and yourself? In this episode of The Practice of Therapy Podcast, Gordon sits down with Tamar Blue, founder of MentalHappy, a revolutionary platform that empowers therapists, coaches, and mental health advocates to create secure, community-driven support groups online. Whether you're a provider looking to scale your services or someone seeking a safe space to heal and connect, this conversation is packed with insight, innovation, and heart. Don't miss this inspiring story of how one woman turned a passion for peer support into a movement that's changing lives. Resources Mentioned In This Episode  Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Google Ads for Therapists Consulting with Gordon Mental Health Wear TN About MentalHappy MentalHappy began in 2016 as a small support group on a social media site, where the team quickly recognized the limitations of using platforms not designed for group support—such as inadequate tools, privacy concerns, and a lack of structure. Comprised of mental health providers, advocates, and facilitators, the founding team experienced these challenges firsthand and set out to create a better solution. The result was MentalHappy: a purpose-built platform designed to simplify group management, enhance engagement, and expand access to emotional support. Rooted in the belief that community care is health care, MentalHappy empowers individuals and organizations to create and manage support groups more effectively. Today, the platform hosts thousands of active groups dedicated to emotional well-being. Through fostering connection, reducing barriers to care, and supporting mental health on a global scale, MentalHappy is redefining how people find strength in community. Website LinkedIn Twitter (X) Facebook Instagram YouTube

What if your biggest failures were the stepping stones to your greatest impact? In this raw and revealing episode, Jerome Myers sits down with Kasim Aslam,  serial entrepreneur and founder of the world's top-ranked Google Ads agency,  to unpack his journey from troubled teen to 8-figure exit. With unmatched candor, Kasim shares the highs, the hard truths, and why his life's mission today is centered on global employment, not just profit. If you've ever felt stuck, burned out, or unsure of what's next, listen closely. [00:00 – 12:10] Two Exits, One Framework Building the #1 Google Ads agency Productizing services for scale The behind-the-scenes of an 8-figure exit [12:11 – 22:45] Integrity Over Everything Why most agencies fail their clients Saying no to the wrong deals How honesty fuels demand and client trust [22:46 – 34:00] The Rocky Road to Reinvention Growing up in poverty and crime Losing everything in the '08 crash Finding purpose through failure [34:01 – 45:00] Safe, But Not Satisfied What it felt like when the wire hit The paradox of post-exit emptiness Learning to delegate and let go [45:01 – End] Meaningful Work as Legacy Why hiring is the new impact model Creating global opportunity through EAs The case for failing forward Key Quotes: “You want to change lives? Hire someone.” — Kasim Aslam “Failure is the tuition that we pay.  Chase good failure, quality failure, healthy failure.” — Kasim Aslam  Connect with Kasim! LinkedIn: https://www.linkedin.com/in/kasimaslam YouTube: https://www.youtube.com/@kasimaslam Ready for your next chapter? Start Your Assessment Now

Wondering why it's suddenly so much harder to fill your practice? In this week's Ask Allison, I'm breaking down the massive shift in the therapy landscape—and what Big Therapy Tech has to do with it. From skyrocketing competition on directories to the rise of agency-style tech companies dominating Google Ads, I'll help you understand the forces at play and what it means for your marketing. More importantly, I'll walk you through how to adapt—by getting hyper-intentional, building real relationships, and leaning into the human connection Big Tech can't replicate. If you want a full practice in 2025, this one's a must-listen.   Prefer video? This episode is also available to stream on our YouTube channel! Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free To check out our free resources, including weekly worksheets & our Tasky Checklist, visit https://www.abundancepracticebuilding.com/links. Learn how to fill your practice with the Abundance Party! Join today & get 75% off your first month with promo code PODCAST: https://www.abundancepracticebuilding.com/abundanceparty

Looking for creative ways to boost enrollment in your child care business? This episode of the Child Care Genius Podcast explores how strategic partnerships with kid-focused businesses—like pediatric dentists, resale shops, or bounce places—can drive more families through your doors. Tune in for practical tips and inspiring ideas to help your center grow. Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university       Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

If you're trying to navigate the complex world of Google Ads, this episode is a must-watch. Expert Lisa Raehsler, founder of Big Click Co and seasoned digital strategist, breaks down how to succeed in the evolving ad landscape shaped by AI in digital marketing.Lisa brings 15+ years of experience in PPC and paid media, offering clear, tactical advice for marketers, entrepreneurs, and small business owners who are struggling with rising ad costs, shifting search advertising trends, and how to leverage Performance Max campaigns. Whether you're launching your first campaign or optimizing an existing one, Lisa's insights into ad automation, budget strategy, and multi-channel reach (including connected TV ads and Microsoft Ads) give you the edge you need.She also shares how platforms like Substack can elevate your content game, and how the integration of AI is fundamentally changing ad creation, keyword strategy, and campaign optimization. If you've ever asked:How much budget do I need to get started on Google Ads?Why are my clicks going down but impressions going up?How can I future-proof my campaigns in an AI-driven world?—then this episode will give you the answers and solutions you're looking for.Lisa's knowledge is perfectly aligned with what today's digital advertisers need: strategic clarity, platform-specific advice, and a sharp read on where the ad world is headed.

La stratégie du setting, c'est comment faire pour que les réseaux ne servent pas qu'à développer notre personal branding mais à trouver de nouveaux clients.Flavien Villeneuve de Scalezia nous explique ce qu'est réellement le setting et comment l'utiliser en inbound et en outbound. On parle aussi de prospection par vidéo et de la méthode concrète qu'utilise Flavien pour gérer ses relances, sans tomber dans la lourdeur ou la pression.Un épisode dense, clair et actionnable, pour toutes celles et ceux qui veulent que le temps passé sur les réseaux leur rapporte des clients. ---------------

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon's A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.   We'll cover: How Amazon's A10 algorithm rewards offsite traffic in 2025 What the Brand Referral Bonus is and how to use it Why brands using external traffic often see 20-30% lower blended ACOS Top 4 channels for offsite traffic How to track results with Amazon Attribution 3 Common mistakes to avoid   This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.   Want a free audit of your Amazon brand? Head to www.weavos.io or DM me “audit” on Instagram. My team will send you 3 custom action steps to improve your traffic and sales.      

In this episode of the Buying Online Businesses podcast, host Jaryd Krause speaks with Rafal Chomsky, a performance marketing expert known for helping brands double their revenue, without increasing ad spend. Rafal brings a wealth of experience in Meta Ads, Google Ads, SEO, and team-led digital strategies that have generated millions in client revenue. Together, they explore how Rafal has achieved results like turning $1,600 in ad spend into $10,000 in revenue within just three months, and how his clients have scaled from $50K to $100K revenue while maintaining the same ad budgets. The conversation dives into why most businesses are leaving money on the table by relying too heavily on AI-driven campaigns like Google Performance Max or Meta’s automated systems, and what can be done instead to take back control. This conversation delves into the key aspects of scaling online businesses through performance marketing, including: ✔️ Why “set and forget” ad strategies fail in today’s market✔️ How Rafal retargets audiences efficiently across platforms with minimal spend✔️ What types of e-commerce and B2B businesses are seeing the biggest gains✔️ How SEO and link building enhance paid ad results for sustainable growth✔️ What traditional agencies get wrong—and how to avoid wasting budget Whether running an e-commerce store, SaaS platform, or media brand, this episode offers highly actionable insights for anyone ready to maximize their ROI and take a smarter approach to digital marketing. Tune in to discover how top-performing businesses are scaling revenue without spending more. Episode Highlights 02:30 How Rafal scaled a client from $50K to $100K with no extra ad spend 06:12 Why most people waste money on ads 09:55 The problem with traditional ad agencies 16:45 Meta vs. Google Ads – when to use each platform 20:03 Retargeting strategy that works 23:38 Why B2B businesses need to stop avoiding digital ads 25:00 Landing pages that convert Key Takeaways ➥ Doubling revenue without increasing ad spend is possible with better campaign structure, targeting, and creative testing. ➥ Meta Ads are powerful for generating demand and awareness, while Google Ads capture high-intent users ready to buy — using both is key to full-funnel success. ➥ Strategic retargeting based on user behavior (video views, cart activity, site visits) increases conversions and lowers cost per acquisition. ➥ Avoid cookie-cutter agency solutions — brands need custom strategies, data-driven decisions, and ongoing performance reviews to scale effectively. ➥ Ads that educate and build trust (rather than hard-sell) perform better in today’s market, leading to stronger customer relationships. ➥ Simplicity in messaging and funnel design boosts conversion; don’t overcomplicate the user journey from ad to purchase. About The Rafal Chomsky Rafal Chomsky specializations include deep SEO knowledge, Meta & Google ads marketing, whilst also running a team of highly successful marketers who’ve made millions for their clients through the campaigns they’ve run. Connect with Rafal Chomsky ➥ https://buyingonlinebusinesses.com/ads-services/ Resource Links ➥ https://buyingonlinebusinesses.com/ads-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

Marketing is  like a runaway machine—endless moving parts, rising costs, and no clear sense of what's actually working. Google Ads, especially, can quietly drain budgets while looking busy on the surface. Meanwhile, the stress of trying to fix it all adds up fast, chipping away at the focus and energy leaders need most. It's hard to build momentum when the systems meant to help you are the same ones wearing you down. Adam Barney is a Google Ads consultant and energy coach who helps high-level leaders cut waste, stay focused, and avoid burnout. With experience on major campaigns for brands like Bank of America, he now works with businesses spending $20K+ monthly on ads. He's also the author of Make Your Own Glass Half Full, a book on resilience and optimism. Today, he shares how tracking both ad performance and personal energy can drive better results. His message: combine data with self-awareness to stay sharp and sustainable. Stay tuned! Resources: Secure your free Profit Amplifier Demo today. Only a few spots left. Follow Adam Barney on Facebook Connect with Adam Barney on LinkedIn

In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice. Key Points Discussed: 1. The Catalyst for This Discussion Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership.   Highlights the misleading aspects of this marketing approach. 2. The True Purpose of Your Chiropractic Website Your website should clearly represent your practice and communicate your value to potential patients. It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor. 3. Common Misconceptions About Renting vs. Owning Owning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance). Renting doesn't inherently mean you're throwing away money; it could offer consistent value and peace of mind. Website Management Options Explored: Option 1: DIY (Do It Yourself) Pros: Cheapest initial cost; complete control. Cons: Time-consuming, requires technical and design skills, full responsibility for problems. Option 2: DIY with Professional Help (Hybrid Model) Pros: Professional initial setup, saves significant time, good initial functionality and appearance. Cons: High upfront costs, ongoing technical maintenance responsibilities, potential hidden SEO and functional flaws. Option 3: Full Website Service Pros: Professional management, design, and SEO optimization; ongoing support and updates; leveraging expert experience. Cons: Higher ongoing monthly cost; less direct control for those who prefer hands-on management. Key Recommendations: Financial Considerations Avoid making website decisions based purely on cost savings. Prioritize overall return on investment and functionality. Practical Tips for Control Maintain control of your domain (URL). Maintain control of your business email setup independently (e.g., Google Workspace). Warning Signs Be cautious of marketing scare tactics. Ensure the website solution you choose genuinely enhances your online presence and patient conversion. How Jerry and Rocket Chiro Can Help: Request a FREE New Patient Search Review: Jerry offers a detailed, personalized video review of your website and SEO effectiveness, clearly explaining your online visibility and patient appeal. Additional services available include website design, ongoing management, and comprehensive SEO services tailored specifically for chiropractors. Closing Thoughts: Choose your website option based on your practice's specific needs, capabilities, and growth goals. Ensure your website consistently represents your chiropractic practice positively and effectively to your target audience. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG's team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart.   Molly is a partner on one of the top grossing real estate teams in Wisconsin. Her life is crazy full with 4 kids of her own and 8 kids collectively with her husband's 4! She and her husband are both Wisconsin natives and love to build, decorate, and curate their homes in the Northwoods, of Wisconsin, Milwaukee, and in Boca Grande, FL. Molly is grateful every day for the incredible life she has after losing her mother at a young age and helping to raise her 4 siblings throughout her father's ongoing addiction issues. Positivity wins the day for Molly and she has a favorite saying: The more fun you have, the more fun you have! ------------------------ In today's episode, we cover the following: Molly's path into real estate The storytelling of staging your home FRG's brand evolution working with MKW Creative Co. The secret sauce of Milwaukee Working with family The value of teamwork Real estate strategy and marketing insight Looking at the real estate market in 2025 New builds vs. historic home Events and client connection What makes FRG different ----------------------- RESOURCES: Episode 174: Client Case Study: FRG Real Estate ----------------------- GUEST INFO: To learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com/ ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

What if your biggest financial mistakes are the ones you don't even realize you're making? In part three of this four-part series, Brian and Carol Duprey are back to uncover three more hidden profitability killers that could be holding your child care business back.   Tune in as Brian and Carol share why recurring credit card debt, high-interest loans, and visible spending habits can quietly eat away at your margins. They walk through smart ways to use credit card rewards without ever paying interest—and explain how one child care owner eliminated a large amount of debt with the right plan and support.   Listen in as they discuss how leadership habits also impact your bottom line. From over-delegating to perfectionism, Brian and Carol explain why finding the right balance and promoting from within can lead to stronger teams and more sustainable growth.   Thinking about opening a new location? Join Brian and Carol as they break down what to consider before expanding, including how to avoid being undercapitalized, how market saturation affects pricing, and whether leasing or buying is the right move. This episode is full of practical insights to help you protect your profits, make smarter decisions, and build a more financially resilient business.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We'll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅ How to hold your agency accountable without being a marketing expert Whether you're a business owner working with an agency, or running your own agency and want to improve your offer, this is a must-watch.

The founder of Guaranteed PPC, Corey Zieman, discusses the updates with Google Ads that you need to know about in 2025.Website: https://guaranteedppc.com/Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts Spotify-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Unlocking an Extra Hour: Strategies for Maximizing Time WHR 3.224: Mark Ellwood Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim sits down with productivity expert Mark Ellwood, President of PACE Productivity Inc., to dive into the science of how we spend our time. Mark shares his journey as an inventor and entrepreneur, highlighting how a simple pivot turned a clunky device into a widely embraced tool for time studies. From practical delegation to managing business cash flow with spreadsheets, this conversation is full of actionable advice for remote workers and business owners looking to maximize every hour. Who is Mark Ellwood? Mark Ellwood is an internationally recognized productivity consultant and the creator of the TimeCorder, a unique device that helps organizations track and improve employee time use. With over three decades of experience working from home, Mark blends innovation, humor, and data to inspire businesses to focus on what matters most. His work extends into strategic facilitation, executive time research, and team development in both corporate and First Nations contexts. Connect with Mark Ellwood: Website: https://www.getmoredone.com LinkedIn: https://www.linkedin.com/in/markellwood1/ YouTube: https://www.youtube.com/@MarkEllwood Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode: 00:00 Story of Success: How the TimeCorder became a breakthrough tool 02:00 Lesson from Failure: Why the original product didn't sell 08:00 Delegation tips from a solo entrepreneur who contracts with purpose 15:00 The truth about fans, SEO, and the power of Google Ads 22:00 Building a practical, flexible cash flow system that actually works 28:00 Guest Solo: Mark's current research on executive women and First Nations 33:00 Why admin work hasn't disappeared and how to spend time wisely

What Happens When the Work Finds You? Steve Bisson didn't plan to become a go-to therapist for first responders—but sometimes, purpose arrives without a roadmap. In this episode, Steve shares how a chance encounter on a crisis team back in 1999 set off a chain of events that led to a passionate, purpose-filled career. From riding along in police cruisers to launching a podcast that speaks directly to the hearts of firefighters, paramedics, and law enforcement officers, Steve's story is a powerful reminder that when you say yes to the work that moves you, incredible things happen. Whether you're in private practice, thinking about your niche, or simply curious about the mental health needs of first responders, this episode offers insight, heart, and a deep respect for those who serve on the front lines. Tune in to hear how podcasting, trust, and showing up—again and again—can transform a practice, a community, and a life. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Google Ads for Therapists Consulting with Gordon Mental Health Wear TN Meet Steve Bisson Steve Bisson has helped a myriad of individuals navigate the complex terrain of mental health. With certifications in Cognitive Behavioral Therapy (CBT) and Eye Movement Desensitization and Reprocessing (EMDR) since 2015, he has developed an expertise in addressing trauma and offering effective talk therapy. Given Steve's extensive background working in high-pressure environments—jails, houses of corrections, parole, and probation departments, courts, and alongside first responders—he has built an affinity for helping those who work within these challenging fields. Steve stands firmly behind his guiding motto: "Honest, Real, Change." This extends to every aspect of his practice, be it counseling, coaching, his enlightening books or thought-provoking podcast episodes that he began in 2021. His therapeutic approach prioritizes recognizing and addressing immediate issues while unpacking the histories that shape such behaviors. Resilience Development in Action Website YouTube Instagram

On day 154 of his franchise broker journey, Gresham Harkless reflects on the emotional and strategic challenges of building momentum without having closed a traditional deal.   While others in his cohort have closed deals—mostly through personal connections—he's navigating the harder road of building a system that doesn't rely on warm leads.   Gresham acknowledges the temptation to press clients when deals lag, especially with long lead times, like one prospect who keeps pushing meetings back months at a time—but he consciously focuses on planting seeds and celebrating small wins.   Gresham recognizes lead quality as the biggest challenge and is shifting his strategy toward more targeted outreach, including cold emailing, LinkedIn messaging, and Google Ads aimed at experienced franchise owners.   He also sees potential in reconnecting with candidates who didn't complete the process with other brokers, viewing partnerships and strategic collaborations as a smart path to create new opportunities. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Is Google Ads Still Worth It for Law Firms in 2025?Are your Google Ads campaigns delivering the results they used to for your law firm? The digital advertising landscape has undergone seismic shifts, and what worked in 2021 simply won't cut it anymore. As we navigate 2025's competitive terrain, law firms must adapt or risk watching their marketing budgets disappear into what I call "the money pit."The truth is that Google Ads remains incredibly powerful for law firms – but only under the right conditions. Success now demands well-defined intake systems, comprehensive conversion tracking, and relentless optimization. Firms that treat Google Ads as a "set it and forget it" tool are destined to fail. Cut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you're running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.Chapters:00:00:00 - Dive Into the Latest from Perpetual Traffic00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend00:04:09 - How Advantage+ and NAC Unlock Scalable Profits00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover00:22:04 - Breaking Down Meta's New Campaign Framework00:34:19 - Creative Testing: What's Actually Working Right Now00:34:57 - Perry Belcher's Email Playbook That Still Prints Money00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)00:41:54 - Unlocking the Power of the Feeder Strategy00:43:35 - Winning in High CPC Markets Without Burning Cash00:46:16 - How Small Brands Can Dominate with Feeder & Meta00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.000:58:51 - Cracking the Code on Standard Shopping Optimization01:02:18 - Wrap-Up: Big Takeaways & What's Coming NextLINKS AND RESOURCES:About deduplication for Meta Pixel and Conversions API eventsMatt Apps - Executive ProducerThe MAJOR Meta Advantage+ Changes You Must KnowThe Billionaires ClubTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us...

On day 151 of the Franchise Broker journey, Gresham Harkless kicks off the second day of a new 12-week year, using it as a chance to step back and re-evaluate his systems, especially around lead generation.    Gresham emphasizes that most of his successful connections reaching the "Zore" stage came organically through Facebook outreach, highlighting the strategic value of personalized direct messaging.   In contrast, leads from Google Ads have been less fruitful, producing a few quality leads but mostly low-quality ones, prompting a need to refine that channel.   He also sees potential in LinkedIn but hasn't tapped into it effectively yet.    Moving forward, he's focused on building a lead-gen system starting with a newsletter where people can opt into what they're looking for.   Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Is your child care referral program bringing in enough new families? In this Friday episode of the Child Care Genius podcast, Brian Duprey shares a simple yet powerful way to offer cash referral incentives—plus a creative twist you might want to try. Tune in to discover practical tips to grow your enrollment and boost your bottom line.       Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text me: (716) 265-0729 If you're a landscaper or contractor looking to scale past 7 figures and dominate your local market using Facebook Ads, Google Ads, and automation — you're in the right place. In this video, you'll learn: ✅ How to leverage Facebook Ads in your landscaping or contracting business to land $50k+ jobs ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Us Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Contractors in Our Free Facebook Group The #1 community for growing your landscaping or contracting business → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help contractors grow → https://www.SavantMarketingAgency.com DM Me On Facebook Chat directly with Matt → https://m.me/matt.thibeau –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO of Savant Marketing, one of the top marketing agencies for landscapers and contractors in North America. His team helps established businesses generate predictable leads, book more jobs, and scale profitably using advanced paid ads on Meta and Google, and automation systems.

John teams up with Sam Preston, CEO of Service Scalers, to break down the exact marketing strategies that move the needle for home service businesses. Whether you're HVAC, plumbing, or any trades business, you'll learn how to prioritize channels that capture demand today—before wasting money on ones that might (or might not) pay off later.Struggling to turn marketing dollars into real leads? This episode is your blueprint.From real-world wins to costly missteps, John and Sam unpack where most businesses go wrong—like blowing budgets on flashy billboards while ignoring Google Ads, LSAs, and SEO. This isn't theory; it's a tactical deep dive grounded in what's actually working right now.

Send us a textAbout the guest:Luke Thorburg is a digital advertising specialist and the founder of Thordigi Media, a firm dedicated to scaling businesses through strategic use of Facebook, TikTok, and Google Ads. Holding a data-focused master's degree from Saint Louis University, Luke applies analytical rigor to optimize advertising campaigns. His expertise lies in crafting data-driven strategies that drive growth across multiple industries.Connect with Luke! https://www.instagram.com/lukethorburg/Connect with Ryan! https://twitter.com/RyanJAyalaConnect with Us! https://www.instagram.com/alchemists.library/Chapters:00:00 The AI Wild West01:23 Rise of AI Integrators02:10 $20M AI-Run Service Business04:22  Mass AI Adoption & Internet Comparisons06:22 Misuse and Gimmicks in AI Adoption07:06 The Untapped Opportunity: LLM SEO09:01 Agency Origins and Iteration13:03 Offers, Niching, and Client Targeting20:02 Brute Force Cold Outreach Tactics26:08 From Cold Start to Scalable Momentum29:49 AI, Personal Brands, and The Future of Work36:46 Building 7-Figure Brands with Automation43:00 Do the Unscalable to Become Scalable50:03 Playing the Long Game with Clients54:02 Digital Education: WAP, School, and the New UniversityConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

Se lancer à l'international, c'est bien souvent un rêve d'entrepreneur. Une promesse de croissance, de notoriété, parfois même de reconnaissance. Alors comment maximiser ses chances de succès lorsque l'on décide de franchir une frontière ? La réponse tient en trois mots : Go-To-Market.Dans cet épisode, on va explorer ensemble comment construire un Go-To-Market adapté à une démarche d'internationalisation. Vous verrez pourquoi cette étape est essentielle, comment choisir le bon marché cible, quelles adaptations effectuer, et comment piloter concrètement votre lancement.Vous entreprise est prête à franchir une nouvelle étape dans son développement ? Vous vous demandez par où commencer pour réussir à l'international ? Cet épisode est fait pour vous.---------------

Send us a textIn this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He discusses the power of mentorship, from hiking with his boss's boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.Episode Highlights: AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.Episode Links:

SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike.   Tedi Bezna is the founder of Searchlight Digital and an SEO expert with over a decade of experience in search engine marketing. She and her all-women team have worked with over 500 businesses over the last 7 years, delivering effective, high-quality SEO services with a focus on transparency & integrity. Working collaboratively with other marketers, she helps designers & developers deliver stunning, SEO optimized sites that help their clients grow online. ------------------------ In today's episode, we cover the following: What SEO actually means The power of keywords Blogging for SEO What Google wants for SEO in 2025 AI & SEO (and where ChatGPT doesn't match up to an SEO expert) CTA's and conversion Accessibility & SEO SEO tips for website designers Walking through clients about expectations Inside good SEO hygiene ----------------------- RESOURCES: Screaming Frog for SEO audits Use code KMA100 for $100 off a Pick My Brain session with Searchlight Digital ----------------------- GUEST INFO: To learn more about Searchlight Digital and SEO, follow them on Instagram @SearchlightDigital and visit their website, SearchlightMarketing.ca ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Could one mistake wipe out your child care business's profits — or even your entire business? On this episode of the Child Care Genius Podcast, Brian and Carol Duprey continue their powerful four-part series on the biggest profitability killers in the child care industry. In Part Two of this important series, they're diving into three more critical threats that could be quietly draining your finances without you even realizing it.   Brian and Carol break down how unnecessary liability, tuition mistakes, and costly tax errors can chip away at your profits — and even put your business at serious risk. They share real-world stories, lessons from decades of experience, and straightforward strategies that every child care owner should be using to safeguard their business and build a stronger financial future.   From the dangers of being underinsured to tuition discounting pitfalls and avoidable tax mistakes, you'll walk away with practical advice you can start applying immediately. Listen in and learn how a few smart adjustments today can lead to a more secure and profitable tomorrow.       Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Od septembra 2024. godine na našem tržištu je prisutna agencija AdMixer Media kao zvanični predstavnik kompanije Google za njihov program Google Ads MSR (Media Sales Representative). U novoj epizodi Digitalk podcasta, pričamo o tome šta je zapravo naše tržište dobilo prisustvom ove agencije, šta to znači za korisnike ove Google platforme, te koji su to lokalni izazovi u radu na Google Ads platformi koje je agencija AdMixer Media uočila do sada u radu sa klijentima. Sagovornik nam je bio Nebojša Nikolić, Senior Product Specialist u AdMixer Media agenciji, profesionalac sa preko decenije iskustva u radu sa PPC platformama sa fokusom na Google. Ukoliko vi ili vaši klijenti koristite ovu Google platformu, ovo je epizoda koju ne želite da propustite! Nebojša Nikolić, Senior Product Specialist @ Admixer Media - https://www.linkedin.com/in/nebojsa-nikolic-2ab7a743/ O čemu smo pričali: - Uvod i predstavljanje - Nebojšin profesionalni put - Google Ads MSR (Media Sales Representative) program - O kompaniji AdMixer Media - Promene i evolucija Google Ads-a - Novine u samim tipovima Google Ads kampanja - Google Ads & AI - Privacy & Privacy Centric measurement - Tržište Srbije - lokalni izazovi - Demistifikacija saradnje sa Google-om - Poruka za korisnike Google ADS platforme Pratite Digitalk podkast za više tema iz digitalnog marketinga, advertajzinga i karijere u kreativnoj industriji: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/3F7z8vF - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - PerformLabs - https://performlabs.agency/ Oslobodite pun potencijal svog digitalnog marketinga! Optimizujte svoje kampanje i postignite maksimalne rezultate uz Performlabs. - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "To nikad neće upaliti" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Have you been applying the 80-20 rule all wrong? Most entrepreneurs have a surface-level understanding that 80% of results come from 20% of efforts, but as Perry Marshall reveals, this barely scratches the surface of this powerful principle's true potential.TODAY'S WIN-WIN:Use the 80/20 principle to identify new opportunities for your business.LINKS FROM THE EPISODE:You can visit our guest's website at: https://www.perrymarshall.com/Get a copy of our guest's book: CLICK HERE.Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:https://x.com/perrymarshallhttps://www.facebook.com/perrymarshallcom You can here Tom's interview on his podcast: https://podcasts.apple.com/us/podcast/path-2-freedom/id1505372686ABOUT OUR GUEST:Perry Marshall is a renowned business strategist, best-selling author, and expert in digital advertising. Known for Ultimate Guide to Google Ads and 80/20 Sales and Marketing, Perry has consulted across 300+ industries, shaping the $400B digital ad space. He's the founder of the $10M Evolution 2.0 Prize and co-founder of the Cancer & Evolution Working Group. Perry's insights bridge the worlds of marketing, science, and entrepreneurship, making him a must-listen for anyone seeking growth and innovation. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/9sn_mx-jkTYSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

In this episode of The Venue RX Podcast, host Jonathan Aymin welcomes Mark Chapman, President of The I Do Society, for a deep dive into advertising strategies designed specifically for the wedding industry. Mark shares his evolution from wedding photographer to advertising strategist, revealing how a deep understanding of couples' behavior and the wedding market's nuances is key to successful marketing.Mark unpacks the power of Google Ads, the influence of social platforms like Meta and TikTok, and the critical role of demographic targeting. He also explains the importance of transparent pricing and the high ROI of well-executed retargeting campaigns. He is passionate about helping wedding venue owners elevate their marketing game and attract the right clients.About Our Guest: Mark Chapman is the President of The I Do Society, a leading authority on advertising within the wedding industry. His journey began with his family's wedding photography business, where he faced challenges in attracting quality leads. A friend's success with Google Ads inspired him to explore digital advertising, leading to significant improvements in client engagement. This experience ignited his passion for helping other wedding professionals achieve similar success.Mark's expertise encompasses Google Ads, Meta Ads, and TikTok Ads, focusing on strategies that effectively reach and convert ideal couples. Under his leadership, The I Do Society has become a trusted partner for wedding businesses seeking to enhance their advertising efforts. Mark is also a sought-after speaker and educator, sharing his insights at industry events and webinars.Find Him Here: Website: https://theidosociety.com/Instagram: https://www.instagram.com/theidosociety/Facebook: https://www.facebook.com/theidosociety/YouTube: https://www.youtube.com/@TheIDoSocietyTikTok: https://www.tiktok.com/@theidosocietyLinkedIn: https://www.linkedin.com/company/theidosociety

What if the two most important questions in your practice— 'Is this financially viable?' and 'Am I doing the work I love?' — didn't have to compete? In this eye-opening episode, Jeremy dives deep into the strategic crossroads every private practice owner faces, especially when considering whether to take insurance, stay private pay, or explore a hybrid model. He breaks down the real numbers, state-by-state reimbursement differences, and the often-overlooked red flags in insurance relationships—like sneaky non-quantitative treatment limitations and the true cost of claim denials. You'll learn why Medicare Advantage's recent rate hike isn't as rosy as it seems, how chargebacks can be your secret diagnostic tool, and when it's time to DIY, outsource, or insource your billing. And perhaps most importantly, Jeremy challenges you to think bigger: to step into your role as CEO, shift your money mindset, and design a practice that serves both your clients and your bottom line. If you're weighing your next move in practice management, this episode is your roadmap. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Google Ads for Therapists Consulting with Gordon Mental Health Wear TN Meet Jeremy Zug Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college. Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management. Website LinkedIn Facebook Instagram Insurance Billing Basics: Steps for Therapists to Successfully Take Insurance (20% off using this link!) Our insurance billing services are available at 15% off for the first three billing months. Sign up at https://www.practicesol.com/pot

This week on Marketing O'Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google's dominance, calling for a breakup of its empire.Visit us at - https://marketingoclock.com/

Gresham Harkless reflects on Day 58 of his Franchise Broker journey, noting that it has been a slower period, but a good time for planning for the upcoming year.   He shares excitement about new beginnings, particularly the personal milestone of his relationship with his bonus son.    On the business side, Gresham mentions that Google Ads hasn't been as effective as hoped, but organic search has yielded better results, especially for specific queries related to vending.   Moreover, Gresham emphasizes the importance of experimentation and adjusting strategies based on what works and what doesn't as he continues to refine his approach. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Looking for simple ways to build stronger connections with your families and staff? In this episode of the Child Care Genius podcast, Brian Duprey shares creative customer and staff appreciation ideas that can boost relationships and help your child care business grow. Tune in for quick tips you can start using right away! Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said...

Is digital marketing broken?In this episode, Jonathan Bannister delivers a blunt and timely message for the home services industry: the digital marketing tactics that used to work… just don't anymore.We dive into the real reasons so many HVAC and home service companies are burning money on bad leads, weak branding, and agency fluff. Jonathan breaks down what actually works now—and how to build a lead flow that converts in today's market.This episode is equal parts wake-up call and playbook, packed with powerful insights for owners, marketers, and sales pros alike.

In this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have. Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.Listen as Jyll provides valuable insights on:Recognizing client red flags before they become problemsSetting and maintaining professional boundariesTrusting your gut when something doesn't feel rightThe challenges of AI adoption in Google Ads campaignsFinding a supportive community in the PPC industryThis transparent conversation about failures, mistakes, and comebacks offers practical advice for PPC professionals at all levels. Whether you're an agency owner, freelancer, or in-house marketer, Jyll's experience reminds us that sometimes our biggest professional setbacks lead to our greatest opportunities.00:00 Introduction to PPC Live The Podcast01:54 Meet Our First Guest: Jyll Saskin Gales03:48 Jyll's Biggest Mistake in Google Ads Management08:24 Lessons Learned and Advice for Handling Difficult Clients16:12 The Importance of Trusting Your Gut21:23 Navigating AI in Google Ads24:05 Final Thoughts and Upcoming EventsGet the full transcript on our Podcast Site.Jyll Saskin Gales is an ex-Google employee, holds a Havard MBA and is exceptional at making the sometimes-scary world of advertising clear and easy to understand. Follow Jyll on LinkedIn, TikTok or InstagramBook a coaching call with AnuPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next PPC Live event is on June 26th in Leeds, UKFollow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter

SHOW NOTESIn this webinar, we'll cover:How to navigate 2025's volatile economy without losing visibilityQuick-win tactics like targeted Google Ads and branded van wraps to drive immediate leadsFoundational plays like SEO and events that build lasting momentumVisit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let's tune in and learn how you can make your marketing dollars work harder in 2025. About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Google Ads are a proven, powerful tool for practice owners to reach more new patients. Google does not sit still with its Ads platform. There are new features regularly. My guest today runs a marketing agency that specializes in Google Ads, and he'll tell us what's new in the platform.Jim Bilello is President of US Marketing, a Google Ads agency that has specialized in Google Ads for well over a decade. Jim has over 20 years of sales and marketing experience and has represented key Hollywood Studios, e.g. Paramount, Fox, New Line, Disney, Miramax, Lions Gate for ancillary distribution to colleges and universities, started a college cinema cable network, Account Executive for Clear Channel Entertainment / Live Nation and represented Latin Grammy artists for Hispanic marketing for the Texas Rangers, the Arizona Diamondbacks, Verizon Wireless and Chase Bank. He has a Masters in Education and Marketing from Southern Illinois University - Carbondale and a Northwestern University Kellogg Graduate School of Business Executive Certificate in New Product Development.In this episode Carl White and Jim Bilello discuss:Local Service Ads (LSAs)Changes with cookiesPromax CampaignsWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Jim Bilellowww.usmarketing.bzhttps://www.linkedin.com/in/jimbilello/https://www.facebook.com/USMarketingChicagohttps://goo.gl/maps/emxGbx4NWt4njHZs7Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8sYlGJ8WUUESubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own. Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they're overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success. Key Topics Covered: What is Chiropractic Associate PTSD and how to recognize it Why bad chiropractic associate jobs often lead to destructive overreactions The dangers of abandoning care recommendations, structure, and business systems Why communication and leadership are essential, not optional The difference between unethical sales tactics and ethical, effective systems How to reframe your mindset so your bad associate job doesn't ruin your own practice The long-term impact of poor retention, undercharging, and disorganization Practical tips for moving forward with confidence and clarity Takeaways: Just because something was done wrong in your chiropractic associate job doesn't mean it's wrong to do Structure, communication, and planning are foundational to a successful chiropractic practice Being a great adjuster isn't enough—you also have to lead, manage people, and run a business Don't fall into the trap of assuming successful chiropractors are all unethical. Many are thriving because they've built strong, ethical systems Start small, commit to improvement, and keep moving the goalpost as you grow Jerry's Advice: Change your mindset. A bad chiropractic associate experience doesn't have to define your future. Be intentional, build systems, communicate clearly, and strive for excellence—not perfection. Success in chiropractic is possible without selling out your values. Support the Show: If you've been listening and getting value from the Rocket Chiropractic Podcast, take a moment to leave a review on Apple Podcasts or share the show with a chiropractor who could benefit. It helps the podcast reach more chiropractors who need guidance and support. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo