Podcasts about Google Ads

If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out of your broad match keywords.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Learn more about Jeffery Scott: https://jeffreyscott.biz/ Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, Matt Thibeau sits down with Jeffrey Scott. Jeffrey Scott has decades of experience as an investor, entrepreneur, owner of two 7 and 8 figure businesses, and consultant in the landscape industry, and his team has similar experiences and successes in the industry. At the age of 34, Jeffrey took over a design-build-maintenance business and expanded it to $15M. With every success and failure, he gained experience and learned what it takes to transform a company into a multi-million-dollar enterprise. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Problem, das einige kennen werden: sinkende Story Views auf Instagram. Ich erkläre dir, warum das passiert und wie du mit ein paar einfachen Anpassungen schnell wieder mehr Reichweite in deine Stories bekommst. Kein großes Konzept, sondern ein pragmatischer Fix, den du direkt umsetzen kannst. Viel Spaß beim Anhören! Dein Berend.

Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google. Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:13] Welcome and introduction[02:38] Dr. Fashion on the importance of online visibility.[04:34] Origin story of Google Maps and its free iPhone launch.[07:07] What is local SEO? Product/service + location formula.[19:58] No-index tags — how one setting blocks your entire site.[24:44] Dr. Fashion on targeting low-competition keywords.[27:28] Three essentials: Google Business Profile, website, social media.[36:10] Zip code marketing and the "set it and forget it" trap.[37:03] Google gives you 30 service slots — most businesses use only a few.[39:05] TAM, SAM, and serving within a 35-mile radius.[43:23] Google ranks webpages and links, not websites.[54:15] Organic traffic vs. paid ads for local businesses.[57:05] Case study: bakery invisible on Google from two miles away.[65:00] LinkedIn engagement at 3.8% vs. Instagram at 0.7%.[70:00] Podcasting as a nesting ground for compound growth.[77:41] E-E-A-T: Experience, Expertise, Authority, and Trust.[80:00] Celese on why AI needs human design for conversions.[86:01] Live SERP API search demo for Canadian results.Memorable Quotes"Google does not rank your website. Google ranks your webpage.""The only way to create capacity is by building it.""You can't even be on ChatGPT if you're not on Google.""I'd rather have so much organic feedback that I can run ad campaigns for branding, not survival.""If you don't have the words people type in your domain, you have no conversation."FAQs AnsweredWhat is local SEO?Product or service plus location, optimized so nearby people find you through search.What is a no-index tag?It tells search bots not to index a page. If left on by default, your entire site becomes invisible to Google.What are sitemaps and robots.txt?Sitemaps list your content for search engines. Robots.txt instructs bots on what to crawl or block. Both must work together.How many services can I list on GBP?Google allows about 30 service listings — most businesses only use a fraction.Does SEO still matter with AI search?Yes. If you are not on Google, you will not appear on ChatGPT, Perplexity, or any AI search tool.Key TakeawaysConnect your website to Google Search Console and ensure proper indexing. Use city and state in your URLs for local ranking. Fill all 30 service slots on GBP. Build organic content to reduce ad spend. LinkedIn outperforms Instagram for B2B.E-E-A-T is the code of conduct for local search visibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis y Albert se sientan a hablar de cómo están usando la inteligencia artificial en su día a día como media buyers en 2026.Nada de teorías: herramientas concretas, workflows que ya aplican con clientes y una comparativa honesta de qué IA merece tu dinero y cuál no.En este episodio aprenderás:

Google Ads byter spelregler... Häng med på den senaste nyhetsspaningen och de förändringar som sker inom Google Ads just nu.

SEO em 2026 continua sendo essencial para quem quer vender online e crescer no marketing digital. Neste episódio do Hotmart Cast, Luciano Arthur, fundador da Escola de SEO, explica por que a maioria dos sites ainda comete erros básicos de SEO — e como isso está custando tráfego e vendas.Mesmo com a evolução da Inteligência Artificial, os fundamentos do SEO permanecem vivos. Se você quer ranquear no Google, vender mais na Hotmart e construir um ativo digital sustentável, precisa entender como combinar SEO com Google Ads, como reforçar sua marca nas buscas e por que constância de conteúdo ainda é o maior diferencial.Visite o canal da Hotmart no Youtube: https://www.youtube.com/@hotmart

Neste episódio do 24Cast, recebemos Wellington, Head de Marketing da Sonax, para uma análise objetiva sobre como estruturar uma operação de marketing digital integrada ao Bitrix24 utilizando o módulo Sales Intelligence. A conversa aborda a conexão de campanhas de mídia paga ao CRM, o rastreamento preciso da origem dos leads e a mensuração de indicadores como CAC, Custo por Lead, Conversão e ROI dentro da própria plataforma. Apresentamos a aplicação prática adotada pela Sonax, destacando os pontos técnicos essenciais para garantir atribuição correta de canais, integração adequada das ferramentas e análise estratégica dos dados comerciais. Principais temas abordados: - O que é o Sales Intelligence e como ele funciona como módulo analítico avançado do Bitrix24 - Integração nativa com Google Ads e Meta Ads - Como o Bitrix24 importa dados de investimento, campanhas e conversões - Análise por lead, por canal e por vendedor dentro do CRM - Estruturação correta de UTMs e sua importância para atribuição - Uso de Google Tag Manager e Google Analytics para mensuração adequada - Desafios do WhatsApp como CTA e a quebra de rastreamento - Estratégia adotada para recuperar atribuição via qualificação no chat - Diferença estratégica entre Google (intenção ativa) e Meta (reforço de marca e remarketing) - Rastreamento de anúncios offline via Seis Intelligence - Uso de formulários integrados (Bitrix e Meta) - Monitoramento diário de métricas e ajustes para redução de CAC

My job has changed more in the past month than it has in the past 10 years. To receive new posts and support my work, consider becoming a FREE or paid subscriber.My dad always described his work at GM as “a tool maker”. He'd say he made the tools that helped repair the tools that made the cars. I don't know if I have any of that right since I was a kid when he said it. My understanding is that the big General Motors plants would have a few guys that were on the “tool maker” team and they would be skilled techs that would make the tools for that plant. As GM scaled and consolidated their operations, my dads job changed. Instead of making the tools for just one plant, they centralized them all to Grand Blanc. Now my dad would have to travel from Lansing to Grand BlancBut the bigger change for my dad was that instead of his day to day job being different and variable based on what was going on at that plant. He now described his job as boring. He would just wait for a robot to finish making a part. Then he would take it off. Then he would load the next part. Did that just happen to my job? Because, that's what I do now. I don't make the Google Ads myself anymore. I have robots that make them. I just feed the input material and monitor the output. Did my job just go through the same transition that my fathers did two decades ago? Is my job now just managing a robot that does my work and thinking for me? Is my job is just to tell it what to do, hit “allow” a bunch of times, tell the robot when they made mistake and then wait for the robot to fix it. But how long will the robot even need me to do that? The robot will be able to check it's work better than I can. It will be able to feed it more inputs faster than I can. I'm generally a Techno Optimist as they call it. I think technology has been amazing for humanity. But every once in awhile I wake up with a little fear. And today was one of those days…What are you feeling about AI? Has it impacted your job yet? Thanks for reading Year Of The Opposite - Travis Stoliker's Substack! This post is public so feel free to share it.Year Of The Opposite - Travis Stoliker's Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Year Of The Opposite - Travis Stoliker's Substack at www.yearoftheopposite.com/subscribe

Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

Warum liefen deine Kampagnen 2024 besser als 2026? Viele Unternehmer merken gerade: • Weniger qualifizierte Leads • Höhere Kosten • Mehr Streuverlust • Trotz gleichem Budget schlechtere Ergebnisse Das ist kein Zufall. Es sind Systemänderungen – und falsche Einstellungen. 1) Warum wir unser Coaching-Modell umstellen Gruppenprogramme funktionieren nicht mehr so wie früher. Probleme am Markt: • Zu große Gruppen (50+ Teilnehmer) • Zeitlich begrenzte Calls • Fragen bleiben unbeantwortet • Geringe Umsetzung Unsere Erkenntnis: • 1:1-Mentoring bringt tiefere Ergebnisse • Microlearning wird bevorzugt (5–15 Minuten) • 20+ Stunden Videomaterial überfordern viele Konsequenz: • Mitgliederbereich wird separat kaufbar • Zugriff + Community • Mehr Flexibilität für Unternehmer 2) Gratis Google Ads Kontoanalyse (Achtung: limitiert) Wir starten erneut: Kostenlose 1-stündige Tiefenanalyse deines Google Ads Kontos. Du bekommst: • Konkretes Optimierungspotenzial • Technisches Feedback • Strategische Hebel • Effizienz-Tipps Einzige Bedingung: • Veröffentlichung auf YouTube Warum? • Transparenz • Lerneffekt für andere Unternehmer • Praxis statt Theorie 3) Meta Ads 2026: Advantage+ kann dein Problem sein Viele Kampagnen laufen schlechter als 2024. Häufige Ursachen: • Advantage+ automatisch aktiviert • Zielgruppen werden aufgeweicht • Algorithmus entscheidet „besser“ als du • Mehr Privatpersonen statt B2B-Leads Wichtig: Advantage+ lässt sich oft nur entfernen, indem du die Kampagne komplett neu erstellst. Beobachtung: • Nach Reset sofort bessere Leadqualität • Klar definierte Custom Audiences performen stabiler 4) YouTube & Google Ads: Billiger Traffic ist nicht gleich guter Traffic Beispiel aus der Praxis: • Deutsch targetiert • Auslieferung auf fremdsprachigen Kanälen • Sehr günstige Klicks • Keine echten Conversions Risiken: • Falsche Placements • Weiche Conversion-Ziele • Algorithmus skaliert „Schrott-Traffic“ Merksatz: Viel Traffic ≠ gute Performance. Conversion-Ziel entscheidet über Qualität. Dein Handlungsrahmen: Wenn deine Zahlen schlechter sind als letztes Jahr: 1) Prüfe Advantage+ in Meta 2) Kontrolliere Placements in YouTube 3) Hinterfrage dein Conversion-Ziel 4) Setze klare Zielgruppen-Signale 5) Mach einen strukturierten Account-Reset, wenn nötig Frühjahrsputz im Werbekonto ist kein Luxus. Er ist Pflicht.

In dieser Folge holt sich Patrick geballte Verstärkung ans Mikrofon: Harald und Basti aus dem parsmedia-Marketing-Team. Gemeinsam blicken die drei hinter die Kulissen des aktuellen Online-Marketings. Wir klären, warum technisches SEO durch KI eine echte Renaissance erlebt, weshalb du bei Google Ads den Autopiloten niemals blind vertrauen solltest und warum echtes Patienten-Feedback auch im Zeitalter von ChatGPT die wichtigste Datenquelle bleibt.

What if the most powerful shift you could make in your child care business didn't start with strategy, staffing, or finances — but with what's happening inside your own mind? In this episode of the Childcare Genius Podcast, Brian and Carol Duprey invite listeners into a conversation sparked by their time in Florida, where the scenery may be inspiring, but the message is universal: mindset isn't about surroundings — it's about perspective. Tune in to this episode as they explore how attitude shapes leadership, culture, and the outcomes you experience every day in your center.   Listen in as Brian and Carol unpack the idea that your attitude determines your altitude — and why leaders set the emotional temperature for their entire organization. Drawing parallels from sports, business, and real-world challenges facing child care owners, they discuss how external pressures like funding changes or daily operational stressors are unavoidable, yet how you respond to them influences your directors, teachers, and ultimately the children you serve. Join us as they share practical guidance on checking personal stress at the door, leading with confidence, and creating a culture grounded in positivity and accountability.   Tune in as Brian and Carol share practical mindset strategies tailored for child care owners, directors, and leaders looking to strengthen culture, improve leadership impact, and stay resilient through challenges. From shaping daily habits and managing self-talk to setting vision and pursuing personal growth, this episode delivers straightforward encouragement and actionable perspective. Join us for insights and resources from Child Care Genius designed to support your development, and walk away reminded that strengthening your mindset strengthens your leadership, your team, and the long-term success of your child care business.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEGACY Conference:  https://childcaregenius.com/legacyconference/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Why is your dental marketing not working, even though you're running ads, sending mailers, and spending money every month? In this episode of the Lifestyle Practice Podcast, Dr. Matt Vogt breaks down the real reasons dentists aren't getting new patients, why your dental practice isn't growing, and how internal systems—not just ads—determine your success. Most dentists think dental marketing means Facebook ads, Google Ads, or direct mail. But the truth is, your dental phone call conversion process, front desk training, scheduling systems, case presentation skills, and treatment acceptance strategy determine whether your marketing works or fails. If you've ever asked: Why are my dental ads not working? Why is my dental practice not growing? How do I get more new patients in my dental clinic? Why are patients not accepting treatment? How do I improve dental case acceptance? This episode gives you the answers. Connect with us: Take our FREE lifestyle and practice assessment: https://thelifestylepractice.com/practice-assesment/ Learn more about 1-on-1 coaching: https://thelifestylepractice.com/coaching-services/ Get access to TLP Academy: https://thelifestylepractice.com/coaching-services/ Subscribe to The Lifestyle Practice Podcast: https://podcasts.apple.com/us/podcast/tlp-podcast-for-dentists/id1476544801 Email Derek at derek@thelifestylepractice.com Email Matt at matt@thelifestylepractice.com Email Steve at steve@thelifestylepractice.com   

What if I told you that you don't have to wait until licensure to start a private therapy practice? In today's episode, Annie shares her remarkable story about starting a private therapy practice as an associate therapist, something nearly everyone told her was impossible. Annie went from juggling part-time nanny work and struggling to keep two or three clients, to receiving 8–9 inquiries a month and building a nearly full caseload at her highest fee…all before getting licensed.In our conversation, she reveals the exact strategies that worked: redesigning her website using StoryBrand messaging to actually speak to her ideal clients, running Google Ads successfully when "everyone" said they wouldn't work, and learning to trust herself instead of all the external doubt and noise.If you're an associate therapist feeling scared, underpaid, or convinced that starting a private therapy practice isn't realistic for you right now, this episode is proof that with the right strategy and support, it absolutely is.More about Annie Patyk:Annie Patyk is an associate marriage and family therapist based in San Francisco, CA. She specializes in helping high-achieving women break cycles of anxiety, perfectionism, and self-doubt to build lives that feel authentic and aligned. Annie is passionate about helping her clients stay connected to their ambition while cultivating self-trust and honoring their deepest desires.Topics covered on How to Start a Private Therapy Practice:How Annie went from struggling with 2-3 clients she couldn't keep to getting 8-9 inquiries a month and building a nearly full caseloadHow redesigning her website using the StoryBrand framework became the foundation for successfully running Google AdsThe biggest shift she made in her consultation callsEveryone told her she'd never make enough money as an associate, but she decided to start a private therapy practice anyway and quit her nanny job in less than a yearThe difference between fear-based noise and the quiet knowing that comes from real intuitionThe financial reality of starting a private therapy practice - what client acquisition actually costs and how quickly you recoup your investmentConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachConnect with Annie:Website: anniepatyk.comEmail: annie.patyk.therapy@gmail.comResources from this episode:Liberated Business: www.thebadtherapist.coach/liberatedbusinessRelated episodes:Handling Fee Objections: What to Say When a Therapy Client Says Your Fee Is Too Expensive [Ep 152]Therapist Consult Call: The Simple Fix to Boost Your Client Conversion Rates [Ep 89]Quote:“The main mediator between people who are successful and people who are not, is that they're able to be in that space of frustration and not knowing for long periods of time, and just keep going.” Annie Patyk

In Part 2 of my conversation with Dr. Austin Cohen, we move beyond systems and scaling and into identity, ego, and what true impact actually looks like in 2026. We talk about endurance challenges as a leadership metaphor, why discipline unlocks creativity, and how abundance can feel deeply uncomfortable when you didn't grow up with it. Austin shares his word of the year — impact — and what it means to “contract to expand,” including shedding ego, removing tolerations, and even closing clinics that no longer align. We also dive into imposter syndrome, wealth programming, retirement freedom vs. true retirement, and the hard truth chiropractors need to hear: either accept where you are… or have the courage to level up. This one is honest, personal, and just a little spicy.Key Takeaways:You cannot expand while tolerating misalignment. Whether it's ego, underperforming systems, draining locations, or outdated identities, growth requires contraction first. Removing what no longer serves you creates space for real impact.Abundance isn't just money — it's capacity. Many high performers stall not from lack of skill, but from discomfort with receiving more time freedom, wealth, joy, or ease. Growth requires upgrading what you believe you're allowed to have.Choose your lane with courage. Either accept where you are and enjoy it fully, or decide to level up and embrace discomfort. The most draining place to live is in between.Guest Bio:Dr. Austin Cohen is an Atlanta-based chiropractor and entrepreneur best known as the founder of Corrective Chiropractic, a growing network of clinics focused on structural corrective care across multiple states. He is also the founder of L5 Marketing, a company managing Google Ads and growth systems for chiropractors nationwide, and the creator of Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care planning and spinal health scoring. Austin is passionate about systems, scalability, and building true assets in healthcare, and continues to mentor clinic owners looking to expand beyond a single location while creating lasting impact.Subscribe to Austin's weekly newsletter for chiropractorsFollow Austin on InstagramListen the The Austin Cohen Podcast on SpotifyResourcesFollow Dr. Lauryn: Instagram | X | LinkedIn | FacebookFollow She Slays on YouTubeSign up for the Weekly Slay newsletter!Mentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLALearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job Board

Ready to make Google work harder for your business? It won't happen automatically- Make Google your B!tch and use these cheats to get it to do what you need: Send qualified leads ready to spend money on YOUR business. https://www.youtube.com/@ServiceMarketingPodcast https://dentco.us https://youtube.com/@dentcopdr https://instagram.com/dentcopdr  

For the first time, Google has publicly designated a core update as a "Discover Core Update," signaling a major shift in how content is surfaced to users. In this podcast episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS, unpacks the groundbreaking February 2026 Google Core Update with 200+ people in the Clubhouse Audio LIVE! room.This update, which rolled out over 22 days, emphasizes a move towards a more personalized, AI-driven, and visually-oriented search experience. Favour explains that the Discover feed functions like a recommendation engine for the entire web, proactively suggesting content based on a user's interests and online behavior, rather than just reacting to search queries. This means the success of your content is now heavily influenced by the end-user's activity.The episode delves into the critical importance of creating "people-first" content — content that is helpful, reliable, and genuinely valuable to the audience. Favour warns against the use of clickbait and spammy headlines, as the new algorithm is designed to penalize such practices.Furthermore, the discussion highlights the often-overlooked but crucial role of technical SEO. Using a real-world client example and citing HubSpot's past struggles with a core update, Favour illustrates how a weak technical foundation can undermine even the best content strategy.The episode provides a comprehensive overview of what this update means for businesses and marketers, offering actionable advice on how to adapt and thrive. From optimizing images for a visual-first platform to conducting thorough content audits, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving world of SEO.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. A New Era of Search: The February 2026 Google Core Update is the first to be publicly named a "Discover Core Update," marking a significant shift towards a proactive, AI-powered content recommendation system.2. Content is Still King, but Context is Queen: The update prioritizes "people-first" content that is helpful, reliable, and engaging. The focus is on user intent and value, not just keywords.3. Technical SEO is Non-Negotiable: A solid technical foundation is more critical than ever. Issues with hosting, server response times, and website structure can severely impact your visibility.4. The Power of Personalization: The Discover feed is driven by user behavior and interests. This means your content's reach is now directly tied to how well it resonates with individual users.5. Visuals are Vital: The "Discover" update is inherently visual. High-quality, optimized images and videos are essential for capturing attention and driving engagement in the Discover feed.6. Say Goodbye to Gimmicks: Clickbait, spammy headlines, and other manipulative tactics will be actively penalized. Authenticity and value are the new currency of SEO.7. Embrace an Omnichannel Strategy: Relying solely on Google for traffic is a risky strategy. Building a strong presence across multiple platforms, including social media and email, is key to long-term, sustainable growth.Timestamps[00:00] Introduction to the Google Core Update[01:07] Google's First Publicly Labeled "Discover Core Update"[02:02] Timeline of the February 2026 Update[04:04] The Importance of Technical SEO[05:00] Case Study: HubSpot's Traffic Loss[06:02] The Lack of Information on Core Updates[08:12] Details of the Discover Core Update[10:15] The Role of AI in the Update[13:01] Impact on Different Industries[16:20] The "People-First" Content Strategy[20:01] The Importance of Visual Content[25:54] How User Activity Influences Search Results[27:37] Avoiding Clickbait and Spam[28:06] The Future of Search and ContentMemorable Quotes[01:07 - 01:19] "This is the first time Google has ever publicly mentioned about an update like this, especially to the open, because this doesn't usually happen all the time."[04:19 - 04:26] "I want to know about the core things that's going to either make or break your business online, especially when it comes to AI."[27:43 - 27:47] "You're going to avoid, avoid, avoid, avoid, avoid, avoid, by all means, avoid clickbait."[28:03 - 28:06] "If you're not people-first, it's gonna be quite hard."[26:11 - 26:15] "So the ball is not even in your court anymore. If you really think about it, the ball is in the activity of the user's court."FAQs1. What is the Google Discover Core Update?The February 2026 Google Discover Core Update is a major algorithm change that focuses on personalizing the content shown in the Google Discover feed. It uses AI to proactively recommend articles, videos, and other content based on a user's interests and online behavior, rather than just responding to search queries.2. What is "people-first" content?"People-first" content is content created primarily to provide value to the reader, rather than to rank in search engines. It should be helpful, reliable, well-written, and address the user's needs and interests. This is in contrast to content that is stuffed with keywords or uses clickbait headlines to attract clicks.3. Why is technical SEO important for this update?Technical SEO ensures that your website has a solid foundation for Google to crawl, index, and understand your content. With the Discover update, technical factors like site speed, mobile-friendliness, and structured data are more important than ever for getting your content recommended to users.4. How can I optimize my content for Google Discover?To optimize for Discover, focus on creating high-quality, people-first content with compelling headlines and high-quality images. Understand your audience's interests and create content that aligns with them. Also, ensure your website is technically sound and provides a good user experience.5. What are the key takeaways from the February 2026 update?The key takeaways are to prioritize people-first content, invest in technical SEO, embrace visual content, avoid clickbait, and build an omni-channel marketing strategy to reduce reliance on a single traffic source.More ResourcesGoogle Search Status DashboardGoogle Discover Core Update BlogWork and PLAY! Blog - What is SEO?Work and PLAY! Blog - Technical SEO CourseWe Don't PLAY!™️ Podcast Episode - Social Media Organic StrategiesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

WCR Nation Ep. 455 | A Window Cleaning Podcast If you're spending money on marketing your window cleaning business and not seeing results… we need to talk. In this episode of WCR Nation, I break down the real do's and don'ts of window cleaning advertising — what actually works, what wastes your money, and how to stand out in a crowded market. We're diving into: • How to advertise your window cleaning business • Google Ads vs Facebook Ads for window cleaners • Why most window cleaning marketing fails Too many window cleaners throw cash at marketing without a plan. Good advertising isn't luck. It's strategy. It's clarity. And it's understanding your customer. If you want more leads, better jobs, higher ticket customers, and a stronger brand in your local market — this episode will help you tighten it up. Stop guessing. Start marketing like a pro. Listen now and let's build a smarter window cleaning business. Ready to get more jobs? https://go.getjobber.com/7wlv3afo4va1 Track your Reviews with Nicejob! https://nicejob.partnerlinks.io/n3vwdaguk1uf Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 https://windowcleaner.com/?sca_ref=3020234.dl0aAoVJ1A #WindowCleaning #WindowCleaningBusiness #WindowCleaningMarketing #WindowCleaningAdvertising #ServiceBusinessMarketing #LocalBusinessMarketing #HomeServiceMarketing #LeadGeneration #SmallBusinessGrowth #Entrepreneur #BusinessGrowth #WCRNation #WindowCleaners #MarketingStrategy

This week, we covered the competition of the Google Discover core update. Also gave a status update on the Google Search volatility. Google had a brief serving issue with Google Search. Google is testing showing vertical...

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to add $100k per month to your landsaping business using video ads on Facebook and Instagram ✅ How to create an offer that sells for $50k+ and helps you stand out from other landscapers ✅ How to shoot and edit your video ads to build trust and connection so homeowners want to buy from you –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Olo Metrics, sits down with guest host Rachel Thexton to demystify marketing data.Warren explains why most teams don't have a data problem, they have a clarity problem. Instead of obsessing over every metric in the funnel, he shares how focusing on a few “North Star” KPIs can simplify decision-making and drive real growth.From performance marketing and SEO to AI's impact on emerging marketers, this conversation explores how technical skill, strategic thinking, and creative craft must now work together, not in silos.Clearer metrics. Smarter decisions. Stronger teams.Recorded live at SocialPacific 2025 in North Vancouver. Produced by TAKT.

Czy można mieć najlepszy rok zawodowy w życiu i jednocześnie czuć się nieszczęśliwym?W tej rozmowie Maciej Lewiński - były trener Google, ekspert Google Ads i analityki internetowej, współzałożyciel agencji data.rocks opowiada o swojej drodze od korporacji do własnego biznesu, o marketingu opartym na danych oraz o momencie, w którym sukces przestał wystarczać.Rozmawiamy o:

Vous pensez connaître Google Ads ?Si vous n'y avez pas touché depuis trois à cinq ans, il est probable que vous soyez déjà en décalage. Dans cet épisode, j'échange avec Alexandre Falck, expert SEA et fondateur de l'agence Le Mage du SEA, pour comprendre ce qui a profondément évolué.Nous parlons audiences, automatisation, PMax, IA Overview, conversion offline… et surtout de ce que ces changements impliquent concrètement pour votre business.Vous pouvez retrouver Alexandre Falk sur linkedin, son site ou sa newsletter.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur LinkedinCMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of PPC Live The Podcast , Anu Adegbola hosts Adam Dale and Shaquira Jeyasingh from Opteo, discussing the evolution of digital marketing tools, the impact of AI on Google Ads management, and the importance of customer engagement. They share insights on the challenges faced during the rebuilding of the Opteo platform, common mistakes in PPC management, and the future of AI in marketing. The conversation emphasizes the need for transparency, adaptability, and understanding customer needs in a rapidly changing landscape.TakeawaysAI has fundamentally changed the role of Google Ads managers.Opteo has undergone a significant rebuild to adapt to market changes.Customer transparency is crucial during periods of change.Knee-jerk reactions to new tools can hinder effective marketing strategies.Engaging with customers directly can provide valuable insights.The importance of maintaining fundamental knowledge in PPC management.Automation tools should complement, not replace, human oversight.Understanding the evolving landscape of digital marketing is essential.The future of AI in marketing presents both opportunities and challenges.Building a multi-channel approach is key for modern marketing tools.Chapters00:00 Introduction to PPC Live and Opteo06:35 Fun Facts and Personal Insights11:25 The Impact of AI on Google Ads Management16:04 Navigating Changes in Automation and User Trust21:10 Rebuilding the Platform: Challenges and Solutions24:37 The Importance of a Holistic Business View26:24 Customer Retention and Transparency During Change28:48 Understanding Customer Sentiment and Communication30:34 Key Takeaways from the Journey of Change34:41 Common Mistakes in PPC Management37:28 The Future of AI in PPC Advertising41:06 Fun Reflections on PPC Careers48:40 Outro.mp3Find Opteo on LinkedInEarly Access to revamped Opteo platform PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Join us for PPC Live Online on Apr 29thJoin our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠

After 10 years of working as a Registered Psychologist and dabbling initially in private practice, Dr. Anusha Kassan and her cofounder, Alyssa Hasham, purchased and freshened up an already existing Canadian private practice. With creativity, passion, and drive, they have developed the space into a community that they share with other clinicians to thrive in.  In this podcast episode, Anusha and I discuss her journey into therapy, private practice, and the experiences she's had in recent years both as a psychologist and a practice owner.  MEET ANUSHA Anusha Kassan, PhD, RPsych (she/her), resides and works on the traditional territories of the people of Treaty 7 in Southern Alberta and Métis Nation of Alberta (Districts 5 and 6). She also works on the territories of the Musqueam People; she is an Associate Professor at the University of British Columbia. She is also the co-owner of The Psychology Group, a private practice in Calgary. Anusha's scholarship is influenced by her own bicultural identity and is informed by an overarching social justice lens. She is a Fellow of the Canadian Psychological Association, and she recently received the organization's Award for Public, Community Service, and Human Rights and Social Justice in Psychology. Learn more about Anusha on her website, Instagram, university post, and practice websites.  In this episode:  Why Anusha became a psychologist  When Anusha started private practice Purchasing a private practice Marketing the private practice  What Dr. Kassan is looking forward to  Why Anusha became a psychologist Anusha explains that her path to becoming a psychologist was paved by both purposeful and spontaneous events.  When she had to choose an undergraduate major, Anusha applied to programs in the helping professions, such as psychology and education. Later on, when she had to choose one, she chose psychology because it offered a wider scope. Dr. Kassan explains that within her family, there was a near-death experience, and she met incredible mentors. These events encouraged her to keep going and pursue additional training and schooling, which led her to complete her PhD at McGill University, and later to join the faculty at British Columbia University.  When Anusha started private practice It took about 10 years! Dr. Kassan completed a lot of clinical work through her grad school, and dabbled in private practice part-time.  However, for a few years after, Anusha's priorities shifted, and she focused more on building her career and caring for her young children, and so private practice was placed on the back burner for the time being.  Her private practice started as a small one, and mostly as a way for her to keep her skills fresh and engage with people, since being in private practice helped her to be a better teacher, and teaching helped her succeed in her private practice.  However, it has now turned into something larger. She took over from the previous owners and purchased the psychology group where she was working. Together with her cofounder, Alyssa Hasham, Anusha now runs her growing Canadian group collective.  Adopting a private practice Alyssa, Dr. Kassan's co-founder, had many conversations about starting this collective practice. They shared an office and had conversations about expanding slowly and bringing on clinicians. Things were already laid out; they just freshened up the group private practice.  However, Anusha has had to learn a few skills quickly when she became one of the founders, and that process will continue as she and the practice grow and develop over the years. Marketing the private practice Right now, Anusha and Alyssa are still figuring out what works best for their practice in terms of marketing the collective to potential clients.  Anusha and her team have invested some money into Google Ads and SEO to help boost their marketing efforts, and she has implemented some helpful tips from the Fearless Practice Podcast, too!  What Dr. Kassan is looking forward to In the upcoming months and years, Anusha is looking forward to more stability and security, since their group private practice has undergone a few changes and shifts. Additionally, Anusha wants to expand her creativity in business and implement it more into their collective.  Connect with me: Instagram Website  Resources mentioned and useful links: Christina Page: Private Practice Lessons in Growth | EP 190  Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS2MO for two months free) Get started with Hushmail here and get one month for free! Learn more about Anusha on her website, Instagram, university post, and practice websites Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

The right digital marketing strategy can turn high-cost clicks into millions in revenue. We want to help your business achieve this and more!Partner with our marketing experts today: https://www.tiereleven.com/apply Today, we continue our review of a real-world personal injury law case study where we transformed a modest ad spend into over $184 million in settlements. We didn't just buy media; we built a strategic, multi-channel system that generated outstanding results.I'll walk you through the specific steps we took, from installing tracking software to optimizing the site post-click. The game-changer was refining the landing pages and ad creatives, improving conversion rates, and building a cohesive Google and Meta strategy. Consequently, we achieved a significant drop in cost per signed case and a massive increase in qualified leads.If you're serious about scaling your business, whether in legal services or other services, this three-part series will help you refine your approach to paid media in 2026 and beyond. In This Episode:- Introduction and part 1 recap- Optimizing after-the-click experience - Results after optimizing landing pages- Continued optimization of Meta and Google ads- Google Ads performance in 2025- How Meta and Google work together- Final results: Scaling to $184 million in settlementsMentioned in the Episode:Watch Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI Download Tier 11's Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Tier 11's nCAC Calculator: https://www.tiereleven.com/ncac Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X:

What happens when you step away from the daily noise of running your child care business and give yourself space to think bigger? In this episode of the Child Care Genius Podcast, Brian and Carol Duprey dive into a topic that many leaders overlook: the transformative value of attending conferences. Tune in as they share candid insights about why investing time in learning, networking, and personal growth can unlock clarity, sharpen focus, and accelerate your progress as an owner.   Listen in as Brian reflects on his first conference experience and the mindset shifts that followed, from setting meaningful goals to surrounding yourself with people who are operating at the level you aspire to reach. Join us as they discuss the power of community, learning from others' mistakes, and why knowledge only creates impact when it's applied. They also explore the real financial and operational lessons gained through collaboration, benchmarking, and simply being in rooms where big ideas are shared openly.   This conversation goes beyond strategy and numbers. Brian and Carol highlight the importance of connection, culture, and even fun when stepping outside your center. From building unity with your team to gaining perspective that's hard to find in the day-to-day grind, they unpack how these experiences can influence leadership, decision-making, and long-term vision. You'll hear honest reflections on lessons learned the hard way and how those lessons shape the way they support other owners today.   Join us for an encouraging and practical discussion about working on your business instead of constantly working in it. Whether you attend one conference or several this year, this episode offers perspective on how stepping into learning environments can reignite motivation, spark ideas, and push you toward the next level of growth. Listen in and consider what intentional time away could mean for your goals in 2026 and beyond. Mentioned in this episode: GET TICKETS to the Child Care Genius LEGACY Conference:  https://childcaregenius.com/legacyconference/   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

This week on Marketing O'Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users.Visit us at - https://marketingoclock.com/

A quick update episode covering recent AI news, including a side-by-side comparison of ChatGPT and Claude for cartoon image generation, major announcements from OpenAI and a look at what the removal of "safety" from OpenAI's mission statement might mean for users who care about where their data and dollars go.RESOURCES MENTIONED in this episode:Design Sample, ChatGPT vs. Claudehttps://www.meredithshusband.com/design-sampleOpenAI Privacy Policyhttps://openai.com/policies/privacy-policyEpisode Timestamps[0:00] Introduction [0:28] ChatGPT vs. Claude image generation comparison [1:45] Meredith tests the same cartoon prompt in both tools [3:10] When Claude is actually the better design choice [4:02] OpenAI retires older models, 5.2 is now default [4:45] ChatGPT rolling out advertisements [6:00] What the Google Ads model tells us about AI ad integration [7:15] Contact syncing and the Meta playbook [9:30] OpenAI removes "safety" from its mission statement [11:20] Why Claude and Anthropic have become the preferred alternative [13:00] How to move your projects from ChatGPT to Claude -- CONTACTLeave Feedback or Request Topics:https://forms.gle/bqxbwDWBySoiUYxL7

Društvenim mrežama proširile su se glasine o “čistki” u Googleu Hrvatska i otkazu direktoru, no iz Googlea su to službeno demantirali i naglasili da tvrtka i dalje održava značajnu prisutnost u Zagrebu kao inženjerskom središtu. Ipak, nisu precizirali koje su točno “predložene promjene”, tek su naknadno poručili da su zahvatile vrlo mali broj pozicija i da ne komentiraju situaciju po pojedinim odjelima.Neslužbeni izvori, s druge strane, tvrde da je pogođen prodajni tim za Google Ads u regiji Adriatics, uključujući i dugogodišnjeg regionalnog direktora, što se uklapa u širi globalni trend rezova u oglašavanju i prodaji oglasa. Istovremeno, zagrebački ured ostaje relevantan kroz inženjerske aktivnosti i zapošljavanje AI i software inženjera, što sugerira da se ne radi o gašenju Googlea u Hrvatskoj, već o restrukturiranju određenih poslovnih funkcija. Zagrebali smo ispod površine ove priče, ali ujedno stavili ju u širi i globaln kontekst._______________0:00 Uvod0:40 Google napravio "čistku" u Hrvatskoj4:15 Google "restrukturira" urede po cijeloj Europi?8:20 30.000 ljudi dobilo je otkaz u prvom mjesecu globalno15:00 Meta optužena da su namjerno napravili algoritam koji izaziva ovisnostTOP i FLOP23:50 Američki State Department želi informirati Europljane što naše Vlade zataškavaju28:00 Hollywood se naljutio na AI30:12 Kako je policija uhvatila pronašla autore deepfake sadržaja32:50 Farseer osigurao 7,2 milijuna dolara_______________

Is scaling your practice actually costing you more than it's giving you? What if burnout isn't a badge of honor—but a systems failure? In Part 1 of this conversation, Dr. Lauryn sits down with returning guest Dr. Austin Cohen to unpack why so many high-performing chiropractors feel exhausted, stuck, or quietly unfulfilled—even while growing.Together, they explore the difference between grinding and true scalability, what it really means to step into CEO leadership, and why “CEO time” is often misunderstood. They discuss building operational systems that create freedom, preventing burnout through intentional structure, and how wealth should fund presence, relationships, and long-term sustainability. If you want to grow your practice in 2026 without sacrificing your health, family, or identity—this is where it starts.Key Takeaways:• Scaling without systems leads to burnout. Sustainable chiropractic growth requires leadership frameworks, operational systems, and CEO-level thinking—not just more hustle.• CEO time is about clarity and strategic thinking, not busywork. High-level vision, presence, and intentional leadership are essential to scaling a multi-location practice without becoming the bottleneck.• Wealth should create freedom and impact. Long-term success in chiropractic isn't just about revenue growth—it's about building a business that supports relationships, health, and meaningful experiences.About the Guest:Dr. Austin Cohen is the owner of Corrective Chiropractic, overseeing 14 thriving clinic locations across five states, specializing in Clinical Biomechanics of Posture and structural corrective care. A graduate of Life University (2009), he has built a reputation for combining clinical excellence with scalable business systems. In 2024, he founded L5 Marketing, managing Google Ads for chiropractors nationwide, and created Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care plan tools. Recognized with multiple Inc 5000 awards and Best Places to Work honors, Dr. Cohen is also a devoted husband and father who prioritizes building both thriving businesses and meaningful family life.Subscribe to Austin's weekly newsletter for chiropractorsFollow Austin on InstagramListen the The Austin Cohen Podcast on SpotifyResourcesFollow Dr. Lauryn: Instagram | X | LinkedIn | FacebookFollow She Slays on YouTubeSign up for the Weekly Slay newsletter!Mentioned in this episode:Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!She Slays Associates Job BoardTo learn more about CLA and the INSiGHT scanner go to the link below and enter...

In this episode, we go over three Google Ad strategies. They will not only increase the quality of your lease, but potentially the volume of your ideal avatar leads in most importantly convert them into dollars.

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The 10-Step 7-figure marketing funnel for landscapers that's proven to add $100k+ per month ✅ Proven strategies to scale your landscaping business to 7-figures and beyond ✅ How to generate consistent lead flow for your landscaping business using Facebook Ads, Google Ads, Local SEO, and more –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

Live from the NTL Summit in Miami, Jorge Monteya, founder of a top-tier digital marketing agency, shares how law firms can generate highly converting leads through Google Ads, direct response strategies, and niche targeting. He dives into the power of data-driven campaigns, optimizing client acquisition, and building a team capable of delivering results at scale, all while maintaining efficiency and trust in a competitive digital landscape.

EPISODE SUMMARYWhat actually makes a roofing website convert in 2026 — and why most contractors waste money on marketing because their foundation is weak.EPISODE DESCRIPTIONMost roofing websites are built to look good.The only thing that matters is whether they generate qualified appointments.In this episode of The Roofer Show, I sit down with Cody from Hook Agency to break down what actually makes a roofing website convert in 2026.We cover:• What a roofing website is actually supposed to do• What makes a homepage convert in the first 5 seconds• Why your About page builds trust (or kills it)• Service pages and location pages (and why most contractors get this wrong)• Google Ads vs Meta Ads• The biggest DIY advertising mistakes• What transparent marketing reporting should look like• How to measure ROI the right wayIf you're spending money on SEO or paid ads and not seeing results, this episode will help you rethink your foundation.Your website is the hub of your marketing.If it doesn't convert, everything else struggles.KEY TAKEAWAYSA roofing website must confirm, build trust, and drive a clear action.Most contractors design for ego instead of conversion.Location pages are essential for local SEO.Clicks and impressions don't matter — appointments do.DIY Google Ads without strategy wastes money.Marketing reporting must focus on ROI, not vanity metrics.RESOURCES & LINKSHook Agencyhttps://hookagency.comRuby ReceptionistsLive, professional phone answering that converts calls into appointmentstheroofercoach.com/ruby (Get $150 off your first month – tell them Dave sent you)ProLine CRMFollow-up automation, quotes, updates, and review requests — done for youuseproline.com (Tell them you heard about ProLine on The Roofer Show)SMA SupportInside sales and operations support so nothing falls through the crackssmasupport.us (Tell them Dave sent you)Download Dave's Free 1-Page Business Planhttps://theroofercoach.comBook a Coaching Callhttps://theroofercoach.com

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John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.Connect with John here:https://www.linkedin.com/in/johnjhorn1/https://www.facebook.com/StubGroup/https://www.instagram.com/stubgroupadvertising/https://stubgroup.com

Firing employees is one of the worst parts of owning a home service business — and the bigger you get, the more often it happens.In this episode of Owned and Operated, John Wilson is joined by Jack Carr (Jack Acquisitions / TriR) to break down a practical framework for terminations that's fair to the employee and protects the team.They walk through how to diagnose whether performance problems are caused by the employee or your systems, how to use clear expectations + coaching + PIPs to create a clean decision path, and why keeping a toxic “top performer” can quietly cost you your best people.What you'll learn:The first question to ask before any termination: “How did we get here?”GWC: Do they Get it, Want it, and have the Capacity to do it?How to run a Performance Improvement Plan that's real (not vibes)When to make a fast decision vs. when to coach longerWhy the “people who got you to $1M” usually aren't the people who get you to $10MThe hidden cost of avoiding the hard conversation: culture + trust + retentionIf you're struggling with when to coach, when to cut, and how to do it without guilt — this episode is the playbook.

Host Adrienne Wilkerson welcomes John Sanders of RevKey Digital to discuss how AI is changing Google paid ads, especially for mental health practices. John shares his background managing Google Ads since 2015, how his wife's testing psychology practice led him into the mental health niche, and how he founded Rev Key in 2018, now supporting mostly mental health clients with a team of nine account managers. They explain the shift from keyword-based exact match search campaigns to intent-driven targeting, noting that search campaign cost-per-click has often doubled in the last 18 months, making traditional search less viable. John describes using performance max more frequently due to lower CPCs and broader top-of-funnel reach, while emphasizing the need for tight guardrails to prevent low-converting placements like display and to stop auto-generated assets such as poor AI-created videos. The conversation covers why agencies should avoid letting AI write ad copy in regulated mental health contexts, predictions that ads will eventually appear alongside Gemini and within AI search experiences due to Google's ad-driven revenue model, and the current AI market dynamics with ChatGPT holding major share. John also offers advice for choosing an agency: clients should own their Google Ads account and expect clear, monthly communication beyond reports to connect ad performance to real business outcomes.

Join David Olds and Brent Daniels in today's episode. Brent discusses his significant pivot from traditional outbound cold calling to the world of inbound PPC and Google Ads. This episode provides a comprehensive look at how modern real estate investors are adapting to legal shifts and market changes by focusing on high-intent leads to build a scalable, seven-figure business.Learn how to master the transition from hustle-based marketing to a rainmaker system that delivers high-quality leads directly to you! And don't forget to join the TTP Training Program for more.---------Show notes:(0:35) Beginning of today's episode (5:00) The transition from "heart surgeon" to "hospital owner" in business (7:00) Why litigation and lawsuits are forcing a shift away from cold calling and texting (11:00) Determining your strategy based on your marketing budget (15:13) The Google Ads Experiment: $1.1M spent and $5M in revenue (17:13) The Leads Pyramid: Understanding intent and lead quality (19:00) Sales Cycles: Why PPC closes in 30 days vs. 100+ days for outbound (21:00) Speed to Lead: The "gangster" approach to first contact (24:58) The "Secret Mix" of SEO and earning your spot on Google (26:47) Dominating local maps with Google My Business (GMB) (28:25) Landing page tips to avoid being "cooked" by short attention spans ----------Resources:Easy REI Closings (David Olds' Transaction Coordination) Google AdsTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠⁠⁠⁠⁠ Become a member of our Podcast community: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/membership⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our email list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to join PodMatch (the "AirBNB" of Podcasting): ⁠⁠⁠⁠⁠⁠⁠⁠https://www.joinpodmatch.com/drchrisloomdphd⁠⁠⁠⁠⁠⁠⁠⁠Click here to purchase my books on Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠https://amzn.to/2PaQn4p⁠⁠⁠⁠⁠⁠⁠⁠Click here to purchase my audiobooks, visit: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F⁠⁠⁠⁠⁠⁠⁠⁠To help support the show:CashApp- ⁠⁠⁠⁠⁠⁠⁠⁠https://cash.app/$drchrisloomdphd⁠⁠⁠⁠⁠⁠⁠⁠Venmo- ⁠⁠⁠⁠⁠⁠⁠⁠https://account.venmo.com/u/Chris-Loo-4⁠⁠⁠⁠⁠⁠⁠⁠Buy Me a Coffee- ⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/chrisJx⁠⁠⁠⁠⁠⁠⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

Business growth feels more natural and magnetic when it's rooted in inner work, manifestation, and authentic marketing. In this episode of The Manifested Podcast, Kathleen Cameron sits down with the woman behind the scenes and longtime marketing strategist, Ana Maria Raynes, to share the intuitive strategy, alignment, and soulful collaboration behind their biggest expansion yet.   Your expansion starts here: https://hubs.ly/Q03NXHlV0 I built a $50M business and you can too → https://kathleencameronofficial.com/liveevent Manifest your first MILLION now → https://kathleencameronofficial.com/millionaire/   About Ana Maria Raynes: Ana Maria Raynes is a marketing strategist and the founder of Simplified Impact, where she helps brands cut through the noise and grow with clarity and alignment. With a background in fashion and digital marketing, she blends intuitive insight with data-driven strategy to create marketing that truly works. She previously co-founded Smart Is Cool, a fashion startup featured in Glamour Magazine and Fox Strategy Room, and has since helped generate over $160 million in revenue through SEO, Google Ads, YouTube marketing, and top-tier podcast growth. Usually working behind the scenes, Ana is passionate about authentic marketing, clear storytelling, and building brands that feel aligned, impactful, and sustainable.   Connect with Ana: Website: Simplified Impact Instagram: @AnaMariaRaynes LinkedIn: @AnaMariaRaynes     Subscribe To The Manifested Podcast With Kathleen Cameron: Apple Podcast | YouTube | Spotify Connect With The Kathleen Cameron: Facebook | Instagram | LinkedIn | Youtube | TikTok | Kathleencameronofficial.com   Unlock Your Dreams with House of ManifestationA community where you take control of your destiny, manifest your desires, and create a life filled with abundance and purpose? Look no further than the House of Manifestation, where your transformation begins: https://houseofmanifestation.com/ About Kathleen Cameron: Kathleen Cameron, Chief Wealth Creator, 8-figure entrepreneur, and record-breaking author. In just 2 years, she built a 10 Million dollar business and continues to share her knowledge and expertise with all of whom she connects with.  With her determination, unwavering faith, and powers of manifestation, she has helped over 100,000 people attract more love, money, and success into their lives. Her innovative approaches to Manifestation and utilizing the Laws of Attraction have led to the creation of one of the top global success networks, Diamond Academy Coaching, thousands of students have been able to experience quantum growth. The force behind her magnetic field has catapulted many students into a life beyond their wildest dreams and she is just getting started. Kathleen helps others step into their true potential and become the best version of themselves with their goals met. Kathleen graduated with two undergraduate degrees from the University of Windsor and the University of Toronto with a master's degree in nursing leadership. Her book, "Becoming The One", published by Hasmark Publishing, launched in August 2021 became an International Best Seller in five countries on the first day.    This Podcast Is Produced, Engineered & Edited By: Simplified Impact

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeI got off a call last week with a $650K business owner who'd tried everything - Google Ads, SEO, multiple agencies, you name it. Things would work for a few months, then completely stop. When we dug in, he'd forgotten something so basic about marketing that it's almost embarrassing. And here's the thing: after 15 years helping companies generate over $300M in revenue, I see this pattern again and again. It's not the tactics. It's not the platform. It's not even the agency (usually). There's one fundamental thing that kills marketing performance, and AI is making it worse by having business owners outsource the wrong part of their strategy. In this episode, I walk through the exact framework we use for the first 30 days with every client - because once you get this right, everything else clicks. If you've been stuck cycling through agencies or tactics without consistent results, this episode reveals why.Here's the next best step: https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for performance.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com