Podcasts about Google Ads

Growth often starts with a hard moment—and what you do next can change everything. In this episode of the Child Care Genius Podcast, Sindye Alexander, COO of Child Care Genius, sits down with Christine McNally, owner of Under the Magic Pine Tree in Nevada and business coach with Child Care Genius University. Christine shares how a personal experience as a parent led her to open her first center and how her passion for the Reggio-inspired approach has shaped her leadership and fueled her expansion to three thriving schools.   Tune in as Christine discusses navigating COVID shutdowns, securing a million-dollar expansion grant, and scaling with strong systems, trusted partners, and a clear vision. She offers practical insights on leading teams, building trust with families, and keeping culture consistent across multiple locations. You'll also hear fresh ideas for family engagement, staff empowerment, and using mindset as a business tool. This conversation will leave you thinking about how to strengthen your systems, nurture your team, and create a center culture that grows right along with your business.     Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources  

Growth often starts with a hard moment—and what you do next can change everything. In this episode of the Child Care Genius Podcast, Sindye Alexander, COO of Child Care Genius, sits down with Christine McNally, owner of Under the Magic Pine Tree in Nevada and business coach with Child Care Genius University. Christine shares how a personal experience as a parent led her to open her first center and how her passion for the Reggio-inspired approach has shaped her leadership and fueled her expansion to three thriving schools.   Tune in as Christine discusses navigating COVID shutdowns, securing a million-dollar expansion grant, and scaling with strong systems, trusted partners, and a clear vision. She offers practical insights on leading teams, building trust with families, and keeping culture consistent across multiple locations.   You'll also hear fresh ideas for family engagement, staff empowerment, and using mindset as a business tool. This conversation will leave you thinking about how to strengthen your systems, nurture your team, and create a center culture that grows right along with your business.     Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

The Pentagon is spending millions on AI hacking. The New York Times investigates illicit crypto funds. Researchers uncover widespread remote code execution flaws in AI inference engines. Police in India arrest CCTV hackers. Payroll Pirates use Google Ads to steal credentials and redirect salaries. A  large-scale brand impersonation campaign delivers Gh0st RAT to Chinese-speaking users.A bitcoin mining company CEO gets scammed. Monday biz brief. On our Industry Voices segment with our Knowledge Partner SpecterOps, Chief Technology Officer Jared Atkinson is discussing Attack Path Management: Identities in Transit. Bitcoin big wigs learn to bite through plastic. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On our Industry Voices segment with our Knowledge Partner SpecterOps, Chief Technology Officer Jared Atkinson is discussing Attack Path Management: Identities in Transit. Hear more from Jared here. Cyber Things podcast Something strange has landed in all the cool podcast apps… Cyber Things is a new three-part series from Armis that decodes real-world cyber threats through the lens of a certain Hawkins-based sci-fi phenomenon. Just in time for the show's final season, Rebecca Cradick leads us through a world where fiction meets cybersecurity. Because sometimes the scariest villains aren't in the Upside Down — they're online. You can check out Cyber Things on your favorite podcast app and on our website. On the site, you will find the trailer and Episode 1: The Unseen World available today! Selected Reading The Pentagon Is Spending Millions On AI Hacking From Startup Twenty (Forbes) The Crypto Industry's $28 Billion in ‘Dirty Money' (The New York Times) The Coin Laundry, a global cryptocurrency investigation (International Consortium of Investigative Journalism) "ShadowMQ" exploit pattern reported in major AI frameworks, enables remote code execution (Beyond Machines) Gujarat: Hackers steal maternity ward CCTV videos in India cybercrime racket (BBC News) Payroll Pirates: One Network, Hundreds of Targets (Check Point) Digital Doppelgangers: Anatomy of Evolving Impersonation Campaigns Distributing Gh0st RAT (Unit 42, Palo Alto Networks) Inside a Wild Bitcoin Heist: Five-Star Hotels, Cash-Stuffed Envelopes, and Vanishing Funds (WIRED) UK prosecutors seize £4.11M in crypto from Twitter mega-hack culprit (The Register) Tenzai emerges from stealth with $75 million in seed funding led by Greylock Partners.  (N2K Pro) How to Not Get Kidnapped for Your Bitcoin (The New York Times) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

In this episode, Gresham candidly shares the hurdles he's faced in his first year: no closed deals yet, restructuring his marketing company, personal setbacks and juggling family responsibilities. Despite generating a sizable pool of leads, his outreach—via Google Ads, LinkedIn DMs, Facebook groups, and newsletters—has produced little traction. He notes that franchise sales cycles can stretch up to a year, and he's still searching for low‑hanging‑fruit opportunities that haven't materialized through his existing channels. Recognizing that big‑budget spending has been ineffective, Gresham plans to reboot his marketing approach by leaning into his strengths: personal networks (BNI), organic content creation, and modest test ads to identify what works. He likens the process to warfare—play to your advantage, avoid overextending, then regroup. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Ein Kunde setzt eine Google-Empfehlung um – und seine Kampagne geht auf Null. In diesem Q&A klären wir, was Google meint, was gut ist – und was in der Praxis wirklich funktioniert. Google empfiehlt dir ständig, was du an deinen Kampagnen „optimieren“ solltest. Doch nicht jede Empfehlung ist Gold wert – manche kosten dich bares Geld. In dieser Folge des monatlichen Skool-Q&A zeige ich dir anhand echter Beispiele: • Wann du bei PMax den Ziel-ROAS besser nicht anfasst • Warum dein Markenname in der Kampagne Fluch oder Segen sein kann • Welche Empfehlung zu Conversions & Sitelinks wirklich Sinn ergibt • Warum du bei der URL-Erweiterung zweimal hinschauen solltest Diese Folge ist Pflicht für alle, die mit Google Ads mehr wollen als nur Sichtbarkeit. Es geht um messbare Ergebnisse – und darum, wie du die Kontrolle über deine Kampagnen behältst.

In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir drei richtig starke BFCM-Hebel, die fast niemand nutzt – und die dir dieses Jahr helfen können, noch mehr aus dem Q4 herauszuholen. Ich zeige dir, worauf du achten solltest, damit du im Black Friday Chaos nicht untergehst, sondern gezielt und profitabel skalierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

When trying to grow your property management business, have you ever thought to yourself, "Man, it would be great if I just had more leads?" In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the Leads Myth and how "just having more leads" will not actually help you grow your business. You'll Learn [02:06] The Myth of Needing More Leads [11:39] Leaks in Your Sales Pipeline [22:41] The Future of SEO with AI Quotables "Why do we call it the leads myth? Well, the myth is this lie that we believe that you just need more leads. And the assumption in that is that all leads are the same." "The more clarity you have, the less wrong stuff you're going to be doing." "Not all clients are equal, right? Which means not all leads you get are equal. You need to qualify them." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) Most of the industry is trapped in a cycle of suck. This is why most property managers suck in most markets. Maybe even you that's listening. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. We help people grow their property management businesses quickly. And our mission is to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right. So today we're going to be chatting a little bit about the leads myth that a lot of people believe. So if you have ever thought to yourself, I just need more leads. If I just had more leads, everything else would be great in my business. What do you have to say about that? Well, I think that is not the case. Okay. It's definitely not the case. And I also think almost kind of be careful what you ask for a little bit. getting a whole bunch of leads was never really the best. strategy anyway, unless you have people who are just picking up the phone and calling you and saying hey, I Would love for you to just manage my property. I don't have any questions. Here's my money. I just had a contract Those are leads I want but cold leads that are Not ready to go that need to be warmed up that have a bajillion questions That might not even understand why they want to work with you Specifically, yeah, I'm just not interested in those leads. And the other thing I think we need to discuss on this episode specifically is the changes that we're seeing because of AI. So AI is really great and also it's changing things very rapidly and leads and SEO that's very effective by this too. Okay. So. Let's get into this. So a lot of people believe they just need more leads. And the danger in that is if you really just think you need more leads, you're going to go out to the marketplace and talk to marketers and they're going to go, cool, I'll give you leads. And they will sell you leads basically. So why do we call it the leads myth? Well, the myth is this lie that we believe that you just need more leads. And the assumption in that is that all leads are the same. And they're not, they're not even remotely the same. So there's a couple of different frameworks that we usually talk about to kind of destroy the leads myth. One is the four Ds to revenue. Another is the cycle of suck we talk about and how people get stuck in growth. We talk sometimes about the pipeline leaks that you have in your pipeline. And we talk about the myth of SEO or internet marketing. And then we often talk about any others warm versus cold leads and then David versus Goliath. Okay. So we can tackle these all really quickly and go through each of these and maybe some other things will pop up as we go. Cool. Let's talk about all of that and then we'll talk about why AI has changed all of, really all of those things. Okay. That'll be in conjunction with SEO. All right, so let's go through these. And so for those following along, if you stack all these concepts, each one compounds your speed of growth. They're all related. And so these are frameworks that I love to share with clients to help them understand so that they don't make the mistake of doing the wrong stuff. The more clarity you have, the less wrong stuff you're going to be doing. The less you're going to be experimenting, the less you're going to be wasting time. And if you really wanna collapse time, the easiest hack is reach out to us and we can help you with all of this. We've been doing this for over a decade and a half. We have had hundreds of guinea pigs to figure this all out and we have over 100. case studies and testimonials more than anyone else in the industry. All right. Let's get into this. let's talk about the four D's to revenue. So these are four numbers when multiplied equal the gross revenue in your business. And I sometimes call them the four doors to revenue. And I showed four doors with a little multiplication X next to each of them equals your money. Right? So not all leads are equal. So the, these D's are, if you want to write them down, they each start with a D. It is Deals, doors, duration, and dollars. Okay? So the first is like how many deals is this client going to bring you? Not all clients are equal, right? Which means not all leads you get are equal. You need to qualify them. And how many doors are they bringing to the table? Or how many doors per deal are they bringing? And then the third D is duration. How long are they going to stick around or be involved in property management? is are they an accidental investor that's going to stick around for maybe a year, or are they in the buy and hold game and they'll be around for 10? And then the last D is revenue or is dollars. And so are they a cheapo? Are they a premium buyer? Where do they kind of fit? Or are they somewhere in the middle, like the normals as I call them? So we've got these four Ds. So let's play a quick example. Let's take the accidental investor. They couldn't sell their property. They wanna get it rented out. How does this play out in the 4Ds? done one deal. They didn't mean to do a deal, but they did. And it's usually just one door. Maybe sometimes they have two, but very often we just see one door and they're not looking to... to do more deals because as soon as the market spikes and the market is hot, they're going to bail. They're going to sell, which means the duration is questionable. Let's say it's like one year, like if they can just get it rented. but it might be a few months because if the market spikes three months from now, they're probably going to dump that property pretty quick. And then. than the dollars, they're not your premium buyers. They're not looking to do a lot of improvements. They're not looking to spend a lot of money. They're the people who, they have this property, they aren't quite sure what to do with it. They figure, let's just see if I can get it rented. They want it well taken care of, but they're not generally looking to spend a lot of money or invest a lot of money in either the property or maintenance or repairs or improvements or a property manager. So they're just trying to... Do what they need to do. It's like the bare minimum in order to get a tenant. All right, so one, one, one, right? Like one deal, one door, one year duration, for example, if this is worst case scenario and you sign a one year agreement with them and they're a cheapo, right? Now let's take a really great scenario. What would be maybe an opposite scenario or a really great opportunity? Like my, I will say my second largest client. He had 42 doors I think was the right answer but I was looking to buy more. So when I took him on he had 42 by the time I sold the business he had 60 something. So he was always doing multiple deals. Yeah. The doors that he had came out of multiple deals. So since he did multiple deals he also had multiple doors. was consistently looking to grow. He didn't want to just stop, you know, at a certain point he was always looking. He also was a buy and hold investor. He wasn't trying to buy these things and then wait, you know, until the market spiked and then try to sell them and make a profit. He wasn't up for the long term. And he was not a cheapo. He wasn't trying to cut corners. He wasn't trying to cut costs. You he wanted to work with. a property manager, wanted to take care of the properties and make sure that they were being maintained properly. Yeah. Okay. So that's a great example that previous client that you had. So let's just say like on each of these fees, we use tens instead of ones, right? Like let's say they do 10 deals over the life of being with you. They've got 10 doors. Maybe sometimes it's 10 doors per deal if they're doing small multis or something like this, right? And then you've got a 10 year buy and hold duration. In this hypothetical example that I just threw out, it would be 10 times 10 times 10. This would be over a thousand times greater lifetime value than that accidental investor in our previous hypothetical. Does that make sense? So are these even remotely equal? No, not even remotely equal. Should you then spend the same amount of time trying to cultivate both of those type of leads? Probably not. Would you spend the same amount of time following up or giving them attention? Probably not. And the great investor clients probably are easier to deal with, less emotional, have a much higher margin and operational cost is lower, right? And so there's a lot of benefits. so this is, we're just talking about the revenue piece, but when we look at the cost side of things as well, everybody knows having a really bad owner that's really needy and difficult and emotional about the property. can be a big headache and a big challenge and you may be losing money on some of those doors. So, four D's to revenue, that's one concept. One quick thing I wanna add to that is where do you think these owners hang out? So, if you've got an accidental landlord and they are looking for a property manager, where might that lead come from? Versus where might the lead of a client that has 42 doors come from? There's a lot higher probability that an online lead is going to be an accidental landlord. It's not impossible to get an online lead that has 42 doors. It's just probably not your norm because the ones that have 42 doors, they aren't really dabbling. They aren't going, oh, geez, I wonder if I should get a property manager to maybe help me with these. They are just a little bit more savvy. A lot of times those aren't going to be the leads that you're getting if you're buying leads. Although those are the leads that you want, it's not going to be the norm that you get. All right, so we're 10 minutes into this. We're going to crank through some of the rest of these. So cycle of suck. Cycle of suck, real simple. If you take on any client, it leads to you having some bad clients. So if you take on bad clients, that leads to you having bad properties, which leads to having bad. Residents or tenants which leads to having a bad reputation or reviews which leads to you attracting more bad clients. So not all leads are good. You don't want to take on every client and you definitely don't want to attract or get more bad leads. And so this is a framework that if you understand you can reverse it and focus on a cycle of success where you're picky about the owners you take on, you're picky about the properties you take on, you're picky about the tenants which everybody tries to do anyway. but those first two steps are supremely important. And then you're going to have a methodology for getting more positive reviews. These are things we help our clients with. And so then you create a cycle of success. Most of the industry is trapped in a cycle of suck. This is why most property managers suck in most markets. Maybe even you that's listening. We want you to get out of the cycle of suck. All right, let's talk about the pipeline leaks. Okay. So usually if I were drawing, I would draw a spigot or a faucet or whatever you attach a hose to, and then I would draw a hose, and then I would draw a little plant or tree that you're trying to grow at the end of the yard that this hose is trying to get water to. Most of you listening think, I just need more leads. This is where the lead Smith becomes really obvious, trying to turn on that faucet even more. I just need more water flowing through the hose. That would make sense, that would be true unless there's a problem with the hose, right? Like the hose has some leaks. And if the hose has some major holes in it, there's not going to be a lot coming out the other end. Sometimes very little at all. And so it's not about how many leads you're getting, sometimes it's just how good is your pipeline? How tight is your product? And so we need to make sure that we get those leaks shored up. And we'll just mention what they are real quick, but. One of the earliest ones that affects you is just awareness. It's going to be your perception and reputation online. It's going to be your website. It's going to be your branding. So they can tell that you are in this industry and that it's clear that that's your focus and it's not real estate or something else. And what else? Your culture and purpose. This is the actual product that you sell. So that is another one. And there are two more. Pricing. Pricing, which everybody's trying to price the same way, 10 % or worse, pure percentage, or they're doing flat fee. We have a different innovative pricing model. If you're curious about that, set up a call with our team. We can tell you about it. That allows you to close more deals more easily at a higher price point. And the last is the pitch, right? Selling. And so if you can dial in each of these leaks, what we've noticed over the years is we can double a company's close rate without changing the amount of leads or lead sources that they're getting currently if we can get those things dialed in. And that's significant. Maybe you don't need more leads. Maybe you just need less leakage in your pipeline. Cool. All right, the next one, you had mentioned warm versus cold leads. Do you wanna explain the difference? Yeah, we can talk about warm versus cold. So when I had my property management business, Yeah. what is a cold lead? So cold lead is someone who really has almost zero, very little familiarity with who you are in your company and your brand and what you do. They don't. they should work with you. That's the big thing is why they should work with you. So they don't know you, trust you or like you. That's a cold lead. And a warm lead. Warm lead would be something like a referral or some sort of recommendation. hey, Sarah is the best, I work with her and you should too. Now they're coming in already feeling like, somebody that I know that I trust recommended this person, so therefore I should also trust this person. So those obviously have a much different close rate. And there are things that you can do to increase your close rate or to warm up deals, of course. But if you're spending all of your time trying to close a bunch of cold leads, which generally is going to be what happens when you're purchasing leads, you really don't get to buy warm leads. Right. They're all cold. I mean, that would be great if you could, but when you're buying leads, you're usually buying a lead that is very cold. They don't know you at all. And oftentimes that same lead is being sold to multiple different companies. There's a lot of blood in the water there. So warm leads versus cold leads, the close rate on warm leads will be really high, like 90 % or higher. Cold leads, like the opposite, 10 % or worse. And so I would rather a client get five warm leads and maybe close four of them than 10 cold leads and maybe get one. The hidden pain point or secret with warm versus cold lead generation. or cold lead strategies is time. Cold leads take a massive amount of time because you have to nurture them and warm them up and build the trust and create the relationship. And even after all of that, and all of sudden done, the conversion rate's really low. So all of you know how high the close rate is if you get a really great word of mouth referral. We love those, right? That's a warm lead. So we have strategies and methods that we focus on with clients to increase the warm leads. while avoiding and doing cold lead advertising and avoiding worrying about cold leads. Once you start getting some growth engines installed for your business that give you warm leads, you're not going to want the cold leads. They feel like garbage in comparison, and you're not going to have time for them. And you're not going to wanna waste time on those because those are often the worst owners. All right. What I would say is as far as getting leads in, if you give me three warm leads, I will take three warm leads over even 100 cold leads. Sure. don't, I don't, I'm not really interested because even if I close, let's say two out of the three warm leads, that's great. What's the close rate on 100 cold leads? If it's about 10%, you might close 10. And some of you might be going, Sarah, 10 is better than two. Yeah, you're right. But how much work did it take for me to close the two versus how much work? did it take for me to close the 10? I would rather close two very easy warmed up leads because I can do that again and again and again. So in the same amount of time, I can close way more warm leads than I can cold leads. So I would rather take three warm leads than a hundred cold leads any day of the week. We have a sponsor for this episode. Many of you tell me that maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 %? That's exactly what Vendero has achieved. They've leveraged cutting edge AI technology to handle nearly all your maintenance tasks from initiating work orders and troubleshooting to coordinating with vendors and reporting. This AI doesn't just automate, it becomes your ideal employee, learning your preferences and executing tasks flawlessly, never needing a day off and never quitting. This frees you up to focus on the critical tasks that really move the needle for your business, whether that's refining operations, expanding your portfolio, or even just taking a well deserved break. Over half of the room last year at DoorGroad Live, our conference signed up with Vendero right there. And then a year later, they're not just satisfied, they're raving about how Vendero has transformed their business, don't let maintenance drag you down. Step up your property management game with Vendoroo. Visit Vendoroo.ai slash door grow today and make this the last maintenance hire you'll ever need. All right. I thought it was a good time because it was a good time. Waste of time and I don't like to waste time and maintenance coordination can be a huge waste of time. Yes. All right. Let's talk about David versus Goliath. So I'll give you an example. We've got a client. that has, so this is dumb David versus smart David, right? The story of David and Goliath, if you're not familiar with the Bible. David goes to fight Goliath. These two warring nations send out their best person and David decides he is not going to wear the armor, the sword, the shield, all the heavy stuff. He's just bringing out his slingshot. He's got his sling, he's got some rock and he goes out to fight Goliath and he's like, I don't need all that stuff. What most property managers do is David basically brought a superior technology. He brought a gun to a sword fight and he was good at this. He trusted himself. He had skill. He had a better tech to beat this giant. He flung the rock right into the guy's head. I had knocked him unconscious or killed him, I don't know. And then he chopped the guy's head off with his own sword. Right. And so that's the story of David and Goliath. So let's talk about the dumb version of David. Like if David wasn't smart. And he said, I'm going to do all the same stuff. I'm going to use the sword of SEO and the shield of pay per click and the helmet of content marketing and the breastplate of social media marketing. And I'm going to do all the same stuff, digital marketing that all the other big companies are doing that are spending two to $3,000 a month or greater. I'm going to go compete with them as a small startup or a small pro. two to 400 unit property management business and try and compete with these big companies that have thousands of doors. One of our clients, as an example, came to us has 6,000 doors. They were spending $30,000 a month doing these strategies to try to grow and it wasn't even working for them. So why would you go and do what the big guys are doing and lose the battle with them and it's not even working for them, right? So that's the idea of David and Goliath. Don't go do what the big guys are doing, find a better way to compete, especially if you're smaller than them. You don't wanna try to outspend them, because that's not going to be possible. right, myth of SEO. All right, and we'll talk a little bit about the future and AI, all right, to wrap things up. So, all of you can go check this out for yourself. This is not me making stuff up. You can go on trends.google.com. You can go look up property management. date it, the time period, to the current time back to 2004, to the present. And you can filter by the US if you want to. What you'll see is that property management search volume, the amount of people searching for property management on Google has not increased since they started tracking data back in 2004. What has increased? The Goliaths, right? The companies spending a lot of money on digital marketing trying to do all this stuff. And so it's created a lot more competition. So this is where we get into another framework that we share, which is the blue ocean versus the red ocean. There's this small little area of the ocean that's red bloody water where all the sharks are fighting over the worst fish, which are these terrible property management business owners that are at the end of the sales cycle. Basically the crappy scraps that fell off the word of mouth table that the warm lead stuff has captured. They're what's left over. And so there's these ugly gross fish and the sharks are all fighting over the worst stuff. And there's this huge ocean full of fish in the U.S. 60 % are self-managing. There's tons of business out there. And so the myth of SEO is basically this, that in order to win the game, you need to have the top spot on Google. Not true. You don't even have to show up on Google in order to go out and be able to create business. Because there aren't really people searching for property management. It's very small. So you don't need to be found on Google. You need to go find owners because the best clients are offline and they're not looking for you and they don't like doing property management and they need you, but they're not looking for property management actively right now. And you can figure out how to go make that happen and we can teach you, right? So let's talk about the future of AI. What are we noticing? Well, I don't think it's any surprise. messed up a lot of Yeah, it's changing everything. AI is going to change everything. And if you haven't noticed it yet, just hold on because you will. It's crazy if you haven't even seen it yet. But it's it's going to flip everything you know upside down, including SEO. Yeah, including SEO. So everyone that is like, no, I don't care. I'm still going to do SEO. That's the only way to go. Like we made a video about this. specifically for this reason, but even the ones who are still clinging to SEO and you just can't let it go and you don't know that there's another way and maybe you don't believe it and you're like, no, I'm no, this is the only thing I'm going to do and I'm going to do this and that's the only way I can grow the business. That is all right and SEO is going to force you to look at that. Okay, yeah, so what we're seeing is search volume on Google is going down. There's less people using Google. More people are now going to LLMs like ChatGPT, Clod, Perplexity, Google's Gemini. So people are using tools now, sometimes within software, and they're using these tools to ask questions, to figure things out, figure out who they should use or who they should choose or what they need. And so Is it still relevant to have good reviews? Yes. Is it still relevant to maybe have some SEO stuff going? Probably, but it's certainly on the down slope and it's certainly decreasing. The game is changing. Even if you search on Google now, the AI at the top will respond to your search request anyway. And a lot of people are just reading that and not really looking at the results below. And so this is the new future. It's changing very quickly. and some are calling it AEO, some are calling it LLM, SEO, there's all these different phrases that are coming out. If you want to do a quick experiment, open up one of these LLMs like ChatGBT. Don't be in your own. It's a large language model. It's basically all these different AI chat tools. So go into ChatGBT. Everybody should be familiar with that by now if you're not. and go to ChatGPT open that up, but make sure you're not logged in or you use a different account and just, or say don't use any of my previous data or open a private window and say don't use any of my previous information or data and say who's the best property manager or what property manager should I choose in X market, right? And see if it comes up. See if your business comes up and see what shows up. And so this is... how people are kind of doing some of their research, but all the stuff we just talked about still applies. Don't think your whole goal needs to be LLM SEO, where you need to start getting these chat tools to tell people. Why? Because most people are not looking for a property manager. They're not looking. They are not trying to find you. That's the mistake most people make. The majority of people that are self-managing, the potential business, are not looking for a property manager. It's really rare that somebody has a property manager that they're looking actively for a new one unless they've really done a bad job or stolen money or done something really obvious. The people that need your services are not looking for you. You need to be looking for them. And so this is where you can skip all of the cold lead marketing. You don't need to spend money on SEO or AI SEO or Google Ads or pay-per-click or any of these marketing agencies, you don't need to spend any money and you can actually grow faster if you use our strategies and it costs you nothing to do the strategies that we give you. It costs time and action, but it actually takes less time because warm leads and focusing on more effective strategies give you a much greater result in less time. So less time, less money, more results. And that's why we call it the Leadsmith. A lot of people think I just need leads. Cool. there's better ways. Not all leads are equal and we can help you out. Cool. Anything else we should add in wrapping up? I don't think so. I think we covered everything. Okay. I think we got it. So cool. Well, if you are wanting to figure out how do I grow this business? How do I finally get out of the rut that I've been in? How do I scale this? Maybe adding more doors is creating you grief and pain and you want freedom from your business. These are the things we help clients with. We'll help you figure out how to grow dramatically faster and we'll help you figure out how to make your business scalable while getting you out of the day to day and getting you to exit the business in various ways so that you get more freedom. So if you felt stuck or stagnant, you want to take it to the next level, reach out to us at doorgrow.com. Also join our free Facebook community just for property management business owners at doorgrowclub.com if you would like to get the best ideas in property management, join our newsletter at where? doorgrow.com/subscribe And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.

What's the real math behind profitable growth in home services? In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC), Average Order Value, and speed-to-lead to scale—without racing to the bottom on price.Andy shares:His practical $2K podcast/production mindset applied to service marketing.A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, mitigation, remodeling) Bonus-stacked offers, guarantees, and timeline commitments to win without discounting.How weekly manual reporting builds data discipline and sharper decisions Why focus beats shiny objects—and when to expand.Whether you're in the trenches scaling a local service brand or optimizing your acquisition flywheel, this episode gives you the playbook to raise AOV, improve LTGP : CAC, and outspend competitors profitably. Listen in to turn your marketing into a durable growth engine.

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using Facebook, Google, and AI — you're in the right place. In this video, you'll learn: ✅ The 4 pillars to scaling new client acquisition in your landscaping business ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help Landscapers grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and Founder of Savant Marketing, the #1 marketing agency for lawn, landscaping, and outdoor-living contractors in North America. His team helps established lawn, Landscaping, and Outdoor-Living businesses generate predictable leads, book more jobs, and scale their revenue using digital marketing that works.

Pour la majorité des entreprises, la publicité est devenue le seul moyen d'exister sur un marché ultra concurrentiel. Pourtant, certaines marques arrivent encore à se faire une place sans dépenser 1€ en publicité.C'est le pari qu'ont fait Les Sherpa, une entreprise créée en 2017 qui propose des cours particuliers accessibles à tous. Depuis sa chambre d'étudiant, Étienne Porche, le cofondateur, a posé les premières briques d'une stratégie de contenu qui touche aujourd'hui 4,5 millions de personnes chaque mois.Dans cet épisode, on décortique ensemble leur méthode, leurs process et les apprentissages qui leur ont permis de construire une Content Factory qui représente aujourd'hui 30% de leur acquisition.Au programme :Comment tout a commencé depuis leur chambre en 2018Pourquoi ils ont décidé de faire du contenu leur principal levier de croissanceComment ils ont industrialisé leur production de contenu pour passer à l'échelle ?Et l'impact majeur de l'arrivée de l'IA

Key Takeaways1. Don't lower your rates.You didn't lose your experience when you left Big Law. If you billed $1,200/hour before, you can still bill that now. Clients already expect that rate.2. Your clients want you, not a team of juniors.They are paying for your direct access, your speed, and your experience, not layers of associates and partners.3. Use fixed fees as a marketing edge.Flat or fixed fees help corporate clients plan budgets and make you look predictable, professional, and easy for a CFO to approve.4. Big Law marketing rules don't apply.Skip SEO, Google Ads, and billboards. Your next clients will not find you that way. Focus on relationships, thought leadership, and visibility.5. Build relationships the right way.Use the “1-2-3-4 punch”:Meet in person (coffee, events, conferences)Send newslettersStay active on LinkedInKeep showing up consistently6. Show thought leadership with real opinions.Don't post case summaries. Share what you think about them. Take a stand. Clients trust strong opinions, not robotic summaries.7. Use your marketing to show confidence, not discount it.Your message should be: “When you email us, you get us, not a junior.”8. Video can be simple and effective.Be direct, speak about real deals or trends, and have an opinion. Use clear brand visuals that fit your niche.9. Marketing for Big Law attorneys is relationship marketing.It is not about being everywhere. It is about being seen by the right people enough times to build trust.10. Stay consistent.Clients trickle in over months, not overnight. Keep posting, emailing, and meeting. Results come with repetition.A quick heads-up:On November 21, we're taking all past episodes of the Wildly Successful Law Firm Podcast off the public platforms (Apple, Google, etc.).If you want to keep every episode, re-listen anytime, and have lifetime access to the full archive, you can purchase it here:

Le SEO entre dans une nouvelle ère. L'arrivée de ChatGPT, de Perplexity et du Search Generative Experience de Google bouleverse nos repères : la recherche devient conversationnelle, les clics disparaissent, les IA reformulent nos contenus. Alors, comment rester visible quand les moteurs répondent à la place des sites ?Dans cet épisode, nous décryptons le nouveau visage du référencement naturel et les leviers à activer pour exister dans les moteurs de confiance.Dans cet épisode, vous apprendrez1/ Comprendre la révolution de la recherche conversationnellePourquoi les internautes ne cherchent plus, mais dialoguent.Comment les IA conversationnelles redéfinissent la notion de visibilité.Les nouveaux acteurs : Google SGE, ChatGPT, Perplexity, Gemini.2/ Le SEO n'est pas mort, il se transformeLes nouveaux signaux de visibilité : expertise, autorité, fiabilité.Comment rendre un contenu “conversationnel-ready”.Pourquoi la clarté et la crédibilité comptent plus que les mots-clés.3/ Repenser sa stratégie de visibilitéDevenir la source que les IA citent : construire une réputation d'expertise.Le futur du SEO : vers un moteur de confiance.Comment bâtir une visibilité durable fondée sur la cohérence et la valeur.---------------

Discover how attorney Josh Baron built a thriving criminal defense and immigration practice — not through endless advertising, but by turning simple lunch meetings into a powerful relationship system. In this conversation with Danny Decker, Josh reveals how genuine connection fuels consistent referrals, why turning off $30K/month in Google Ads actually grew his firm, and how solo and small firm owners can create meaningful growth without burnout or gimmicks.

In Episode 105 of the Hit Record Podcast, Meredith Olmstead and Ads Director Ida Burr dive into how banks and credit unions can make smarter digital ad decisions heading into 2026. From rising competition to AI placements and budget strategy, this episode is packed with quick tips to help you get more from your marketing dollars.Key Takeaways:Conversion Volume Matters: Campaigns need at least 20 conversions every 30 days to fully optimize and reduce cost-per-acquisition.Budget Gaps Cost You Clicks: Use the "Impression Lost to Budget" metric in Google Ads to spot where you're missing potential traffic.AI Max = More Visibility: Enabling AI Max can improve placement near AI-generated summaries without compromising compliance.

Tiffany Anton chats with Hannah Istvanko, co-founder of Privy Clear, about the journey of launching a powerhouse marketing agency. When Hannah's former colleague Sarah pitched a business idea while eight months pregnant, Hannah initially turned it down—but the second time around, something clicked. Now, the duo builds custom, data-driven marketing solutions through Google Ads and web development, helping businesses grow beyond vanity metrics. Hannah shares how coding skills, smart analytics, and a global Google certification set them apart—and what their free 48-hour audit can uncover about your website. Listen To The Local Matters Podcast Today! News Talk 94.1

SEO AUDIT HEREContact ChannelWiz HereWhat if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you've never heard. From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.If you're still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.How Doron built a $50M+ business without traditional digital adsWhy ChannelWiz is helping brands like Puma crush it on marketplacesThe exact turning point when eBay unlocked their first major growth waveHow to list products “the right way” on Big W, Kmart, Amazon & moreWhy bundling, relevance, and marketplace-specific content are keyDoron's unfiltered thoughts on working with retailers (including getting banned!)What most founders get completely wrong about multichannel sellingThe future of Australian marketplaces and why the big shift is already hereeCommerce founders stuck in the Meta/Google ad treadmillBrands wanting to scale fast without increasing CACAnyone exploring tools like ChannelWiz to unlock multi-channel distributionDoron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.

If you've ever felt frustrated by missed client inquiries or uncertain about whether your marketing is actually working, you're not alone.  Many practice owners rely on spreadsheets, sticky notes, and scattered inboxes to manage new leads — and the result is lost revenue, inconsistent follow-up, and plenty of sleepless nights. In today's episode, I'm joined by Brent Stutzman, founder of TheraSaaS, a HIPAA-compliant CRM built specifically for therapists in private practice.  Brent brings years of experience helping practices scale through smarter marketing systems, and he's here to share how a CRM can completely transform your sales and marketing process. You'll learn how to bring all your leads, communications, and marketing efforts into one central place, so nothing falls through the cracks and you can make confident, data-informed decisions about your practice's growth. In this episode, you'll learn: The three levels of CRM implementation that save hours each week and boost conversions How to track exactly where your best clients come from — and why a 50/50 Google-to-referral ratio signals a healthy practice The difference between a CRM and your EHR, and why they're not interchangeable Why consistent, value-based follow-up sets your practice apart from the competition Simple automation ideas to respond faster, build trust, and stay connected with potential clients Links mentioned in this episode: TheraSaaS: therasaas.com 157. How to Position Yourself As the #1 Trusted Practice In Your Community Brent Stutzman   Watch The Video:   This Episode Is Brought To You By: RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.   Visit RevKey.com/podcasts for a free Google Ads consultation   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Brent Stutzman After helping his wife successfully launch her counseling practice in 2016, Brent Stutzman saw a need to help other practice owners build powerful sales funnels to grow their brand and practices. Since then he's launched over 12 private pay practices across the country, a CRM software for therapists called TheraSaaS, and an eCourse called Private Pay Practice Program.   His mission is to help 30,000 private practice owners launch, grow, or scale their practices by 2030.   He's a former Storybrand Guide and lives in Chicagoland with his wife of 21 years, and their 4 beautiful children. About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.    Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.  

What do you do when life gives you a second chance—and how do you make it count? In this heartfelt and deeply personal episode of the Child Care Genius Podcast, host Brian Duprey returns to the microphone just weeks after surviving major open-heart surgery. With honesty, faith, and gratitude, he shares his journey through recovery and the powerful lessons it revealed about courage, perspective, and purpose.   Tune in as Brian opens up about his experience and how it changed the way he views life, leadership, and success. His reflections go beyond recovery—they offer a meaningful reminder for every child care business owner navigating their own challenges. Through Brian's story, you'll see how perseverance, patience, and focusing on your overall progress—not just the daily ups and downs—can transform both your mindset and your business.   Listen in as Brian shares how living outside your comfort zone can reignite purpose and passion, whether that means conquering fears, setting new goals, or simply embracing gratitude for another day. His message is raw and real—an inspiring look at resilience, faith, and what it truly means to live with no regrets.   This special Veterans Day episode also honors those who serve. Brian and Carol, both proud Navy veterans, express their gratitude for all who have worn the uniform and highlight the Child Care Genius community's support of the Wounded Warrior Project.   This podcast also includes a special message of appreciation to everyone who shared prayers, encouragement, and well wishes during Brian's recovery—a heartfelt reminder of the power of community, compassion, and connection. Join us for this special episode—a moving reflection on life, leadership, and second chances.   Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

In this episode of Talk Commerce, Rich Kahn, CEO and founder of Anura.io, discusses the pervasive issue of bot fraud in digital marketing. He explains how bots can significantly impact advertising budgets by generating fraudulent traffic, leading to wasted resources. Rich elaborates on the mechanics of ad fraud, the distinction between good and bad bots, and the operations of bot farms. He also shares innovative solutions to combat bot fraud, emphasizing the importance of understanding and mitigating these threats, especially as businesses prepare for high-traffic events like Black Friday.TakeawaysRich Kahn is the CEO and co-founder of Anura.io.Anura uses EOS to improve productivity and reduce meetings.Bots can steal significant amounts of advertising budgets.20-25% of traffic can be fraudulent, impacting conversions.Google Ads can inadvertently lead to fraud through partner networks.Good bots identify themselves, while bad bots mimic real users.Bot farms operate globally to execute click fraud.CAPTCHA systems are outdated and easily bypassed by bots.Anura analyzes over 800 data points to identify real users.Businesses can get a free trial to assess their fraud risk.Chapters00:00 Introduction to Rich Kahn and Anura02:25 Understanding the Bot Business and Digital Fraud05:18 The Impact of Bots on Digital Marketing08:33 Distinguishing Between Good and Bad Bots11:09 The Mechanics of Bot Farms13:19 Innovative Solutions to Combat Bot Fraud14:56 Preparing for Black Friday: Implementing Fraud Solutions15:36 Closing Thoughts and Free Trial Offer

Many people assume Bing is cheaper due to less competition, while others dismiss Google Ads as too expensive. We put those assumptions to the test with comparable budgets to see which platform truly offers the best value.What you will learn by listening:The Shocking Cost Difference: Discover which platform was the "clear winner" in this specific campaign and how one delivered new clients for less than half the cost of the other.The Key Metrics: We break down the data on average Cost-Per-Click (CPC) and traffic volume, revealing a nearly two-fold difference in efficiency.The True Measure of Profitability: We calculate the final, eye-opening Cost to Acquire a Customer (CAC) for both platforms—the data that dictates profitability.The Ultimate Takeaway: Find out why the core lesson of this experiment isn't just about which platform won, but why you must never rely on industry assumptions and the crucial role of continuous, dedicated testing in financial services lead generation.Don't guess where to spend your budget. Listen now to get the concrete data and insights you need to make profitable decisions.  Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Is your phone listening to you? Is that why Google shows you ads that are exactlyyy what you've been thinking about? Let's ask ex-Google employee and Google Ads expert Jyll Saskin-Gales what's going on. Wondering how to know if your business is ready to run Google Ads? In this episode, Jyll shares the exact formula to use to find out if your website is converting high enough to get started with Google ads.She'll also explain how Google Ads can grow your business, and you might be surprised by how many places your face could be popping up in front of people.Google ads are everywhere; Not just under "search"!

Viel wird heute darüber geschrieben, wie man in der KI als Marke oder Website mehr Sichtbarkeit erhalten kann. Einer der Schlüssel dazu ist laut Google klassische PR. OpenAI hat offenbar ein Update durchgeführt, das sich deutlich auf die Sichtbarkeit von Marken in ChatGPT auswirkt. Der inoffizielle Name dafür lautet "Entity Update". Aktuelle Zahlen legen den Schluss nahe, dass die neue Kennzeichnung von Google Ads zu vielen versehentlichen Klicks auf Anzeigen führt. Das GEO-Tool "Lorelight" wurde abgeschaltet. Der Betreiber begründet das damit, dass GEO nichts anderes sei als Brand Building.

Show NotesGuest: Dr. Jeremiah Sturgill — Founder, Sturgill Orthodontics; Co-founder, Go Unicorn Strategy (concierge SEO/SEM for orthodontists).Learn more: https://gounicornstrategy.comWhy another company? A veteran ads/SEO partner (ex-HGTV/Discovery; managed ~$50k/day in Google Ads for a private client) audited ortho sites and found pretty but underperforming builds. Early tests drove measurable gains in qualified Google referrals; the two formalized a boutique service.Boutique by design: Targeting ~20–30 practices so one point of contact knows your brand, market dynamics, and projects end-to-end.Inside-out marketing: Don't pour money into ads until the phones, web forms, and team follow-up are dialed in. Track missed calls (goal: zero), record and review, and role-play quarterly.Feedback loop that works: Ads go live → the team tags outcomes (show/start/no-show) → campaigns are adjusted to favor demographics, keywords, and offers that convert in your market.Budget truth: Tiny spends create noise, not signal. Commit to a test period and a budget that can generate statistically useful data; adjust by market competition (it's a real auction).Brand over commodity: Build a site that sells your culture and trust, not “$500 off aligners.” If your web vibe doesn't match the in-office experience, trust evaporates.Pricing with confidence: If you deliver Four Seasons-level service, don't set Motel 6-level fees. You're not everyone's cup of tea—and that's healthy positioning.Language matters: For out-of-network calls, lead with help (“We can file Delta for you… let's get you scheduled…”) rather than a hard “We're out of network.”AI on the horizon: Jeremiah is building a practice “master prompt” to capture decisions, SOPs, and red-flag handoffs so teams ask the system before they page the doctor.Practical TakeawaysFix the fundamentals first: Fast phones, fast follow-up, and a brand-true website before buying more traffic.Measure what matters daily: Missed calls, call length outliers, and lead outcomes by source—then tune campaigns accordingly.Fund real tests: Set a market-appropriate budget and time horizon; dabbling hides the truth.Sell the who, not the what: Lead with trust, culture, and clarity; avoid commodity framing.Close the loop with training: Quarterly role-play on the hardest questions your team actually hears.MentionedGo Unicorn Strategy: https://gounicornstrategy.comAcquired podcast (Google series)Scheduling Institute (Jay Geier) — phone excellenceDan Kennedy — back-end sales before better adsCliftonStrengths “WOO” — why trying to win everyone over can hurt decisionsFour Seasons/Ritz-Carlton service standards as a pricing/positioning lensPast related episodes: Dr. Jamie Reynolds; Dr. Ben Fishbein.Subscribe to The Burleson Box wherever you listen. ***The Burleson Box is brought to you by OrthoFi:Grow More. Worry Less. Simplify Your Practice with OrthoFi.Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.Click below to learn more:OrthoFi.com*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using Facebook, Google, and AI — you're in the right place. In this video, you'll learn: ✅ The 50/30 rule method we use to predict campaign success and how you can do the same ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help Landscapers grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and Founder of Savant Marketing, the #1 marketing agency for lawn, landscaping, and outdoor-living contractors in North America. His team helps established lawn, Landscaping, and Outdoor-Living businesses generate predictable leads, book more jobs, and scale their revenue using digital marketing that works.

Você pode ter o melhor produto do mundo mas sem dados e trackeamento, não vai escalar.No Kiwicast de hoje, recebemos Eitor Guimarães e Paulo Furtado, os criadores da Ratoeira Ads, uma das ferramentas mais conhecidas do mercado de afiliados. Eles transformaram um problema real em uma solução nacional, com mais de 5 mil usuários ativos e R$3 milhões faturados.---------------O que você vai aprender:O que é trackeamento e por que ele é essencial para escalarComo transformar uma dor de mercado em uma ferramenta milionáriaEstratégias práticas de retenção e crescimento de baseO poder dos dados no Google Ads e no marketing digitalBastidores da criação e expansão da Ratoeira AdsE muito mais!Aprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

L'IA s'impose dans le marketing, mais comment l'utiliser vraiment ? Ni gadget, ni menace, c'est un levier puissant… à condition de savoir à quel niveau jouer. Marjolaine Grondin, précurseur de l'IA en France, nous partage sa « pyramide de l'IA » : trois étapes concrètes pour intégrer l'intelligence artificielle dans son quotidien professionnel sans perdre son authenticité.Vous pouvez suivre Marjolaine sur LinkedIn ou rejoindre son Bootcamp IA. ---------------

If you've ever felt like marketing your therapy practice is confusing, intimidating, or just not your zone of genius, you're not alone. In this episode, I want to help you breathe a little easier about it. Marketing doesn't have to be reactive or overwhelming. It can be intentional, sustainable, and rooted in long-term success for your business and your peace of mind. Whether you're just opening your solo practice, looking to welcome more clients, or scaling into a group practice, my guest Kristie Plantinga and I talk honestly about what actually works when it comes to digital marketing for therapists. You'll hear how to keep your practice visible online, how to think about your return on investment, and which tools can help you track whether your efforts are truly bringing new clients your way. (00:14:21) “It's about, did I get a return on the investment that I put into this? It's the most important thing really, when you're working with a marketing company.” — Kristie Plantinga Kristie is the founder of Place Digital (formerly TherapieSEO) and a passionate advocate for helping therapists understand how online marketing really works. Together, we unpack what private practice owners need to know about SEO, Google Ads, and digital marketing strategy — all from a grounded, therapist-friendly perspective. Smart Marketing Strategies for Private Practice Therapists Marketing is one of the biggest investments you'll make in your practice — and it can feel risky when you don't know where to start. In this conversation, we explore how to make wise, informed choices about where to spend your time and money so you can build stability for years to come. (00:05:43) AI Tools Integrated with Google (00:07:44) Flawed Marketing and Hiring Strategy (00:12:52) Sustainable Growth Through SEO (00:13:57) Long-Term Perspective in Marketing (00:19:33) Tools to Demystify Marketing (00:22:44) Rethinking Marketing for Practice Owners (00:24:48) Big Investments, Big Returns (00:28:32) Google Ads vs. SEO Costs (00:33:17) Proactive Marketing for Therapists (00:34:32) Sustained Growth for Practices Google Ads vs. SEO: Choosing the Right Path for Your Therapy Practice As Kristie reminds us, Google is the gateway to the internet. Whether we love it or not, if potential clients can't find you there, your practice is essentially invisible. But there's a catch — Google isn't always a reliable partner for small businesses. Policies change overnight, and as therapists, we're rarely their priority. That's why we talk about investing in your marketing before you need it, rather than reacting when your caseload dips. Sustainable marketing is about planting seeds now for the clients you'll be serving six months from today. Kristie shares her honest take on Google Ads — calling Google “a selfish and unreliable partner” — and explains why SEO is a more sustainable, long-term investment. While ads can create short bursts of visibility, SEO helps you build an online foundation that continually attracts your ideal clients. How Much Should You Really Spend on Marketing? In this episode, Kristie and I walk through what a healthy marketing cycle looks like for different stages of private practice. We talk about setting a budget that feels aligned, tracking what's really working, and investing in strategies that will continue to pay off over time. Marketing decisions made from fear rarely lead to growth that lasts. Instead, we can learn to make calm, confident, and informed choices about where to invest our energy and resources. Ready to feel confident with your money?Are you a Solo Private Practice Owner? I made this course just for you: Money Skills...

Send us a textMark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and demand capture, the importance of the "filter phase" for negative keywords, and why post-purchase surveys asking "how long have you been searching?" can transform your channel strategy. Mark shares real examples of brands hitting their best new customer acquisition days in October—typically a down month—by properly leveraging Google alongside Meta.Connect with the Unstoppable Marketer on Instagram, Facebook, X, and youtube @unstoppablemarkerspodcast and share your thoughts on channel diversification strategies.

What does it really take to grow from one thriving child care center to four—and still have parents describing your program as a community of love? In this week's episode of the Child Care Genius Podcast, special host Sindye Alexander (filling in for Brian and Carol Duprey) sits down with Diane Bronco, owner of World of Wonder Child Care Centers in New Jersey. With nearly two decades in the industry and a fourth center opening soon, Diane shares how she built a reputation rooted in connection, trust, and authentic relationships with families.   Tune in as Diane opens up about her journey from first-time mom to multi-center owner—and how a focus on community over competition became the foundation for her success. She explains how listening to parent feedback, empowering her team, and saying "yes" to creative ideas like mom's nights out and local partnerships have helped her schools flourish.   You'll also hear her inspiring approach to community engagement—from sponsoring local teams and delivering pies to seniors, to teaching children the value of giving back. Diane's story reminds every child care leader that marketing isn't just about ads—it's about relationships.   Join Sindye and Diane for this uplifting and idea-packed conversation that proves your greatest growth comes when you pour into the people around you.      Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Heidi Sturrock is a Search Marketing Advisor and Funnel Fixer with 24 years of experience in paid search, working independently with brands and agencies to optimize ad performance on Google, YouTube, and Microsoft. She is recognized for her proven track record of building high-performing campaigns and her expertise in leveraging automation, AI-driven strategies, and holistic, multichannel marketing to drive business growth even in challenging markets.In this episode…In a landscape where ad budgets are tighter and performance metrics are under the microscope, brands are under pressure to prove what's really driving growth. With platforms like Facebook and Google often competing for credit, how can marketers ensure they're not cutting off the very traffic that fuels their conversions?According to Heidi Sturrock, a veteran Search Marketing Advisor and Funnel Fixer, true sustainable growth happens when Facebook and Google ads work together, not in isolation. She highlights that Facebook's top-of-funnel awareness campaigns directly influence Google's bottom-of-funnel conversions, creating an ecosystem that drives long-term performance. Heidi emphasizes the importance of incrementality testing, modern campaign structures, and understanding automation's role in scaling efficiently. By aligning paid search and social strategies, brands can maintain momentum even when the market shifts and avoid the costly mistake of cutting off key demand channels.In this episode of Truth About Social Ads, host Jason Smith sits down with Heidi Sturrock to discuss how integrated Facebook and Google ad strategies unlock sustainable growth. They explore the importance of multi-touch attribution, why automation should be approached with caution, and how brands can test incrementality before slashing budgets. Heidi also shares insights on adapting to AI-driven ad changes while staying true to brand integrity.

Are you better off building your brand as a solo agent—or thriving within the structure of a team?With the 2026 housing market warming up and new tech reshaping real estate, this episode breaks down the Solo vs Team Realtors debate once and for all.Solo vs Team Realtors isn't about picking sides—it's about finding what fits your business and lifestyle best. Mike Mills talks with Lauren Kerschen, Realtor & Team Lead at ARC Realty DFW, about what agents really face in 2026: unpredictable markets, high expectations, and the pressure to perform.Together they unpack commission splits, lead generation systems, and practical real estate automation tools that actually help. You'll learn how to leverage AI research and content marketing to compete with larger teams while protecting your personal brand.How can Texas Realtors use AI to attract listings, stay visible online, and thrive in a competitive DFW housing market?This episode delivers straight, actionable answers without the industry fluff.

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

In this episode, host Beau Wigington pulls together the most practical, hard-won business advice shared on WELD over the past three years—everything from getting your first customers and pricing your time, to choosing insurance, building a team, and using short-form video to keep orders flowing. Key Topics CoveredWhy reliability beats “stacking dimes” perfectionism for business growth (show up, do what you say)Budgeting and bootstrapping: paying down debt, selling online, and reinvesting in toolsSocial media that sells: consistent short-form posting, showing your face, and treating content as a productGetting legal and protected: LLCs, accountants, business banking, and choosing the right insurance brokerKnowing when to hire: escaping burnout, delegating office work, and building a small, capable teamCulture that retains welders: safe shops, good lighting, respect, and clear values people can rally aroundMobile welding startup basics: van setup, Google Ads, word of mouth, and keeping a “day-job safety net”Skill growth for beginners: daily reps, letting learning compound, and not chasing “perfect”Sales fundamentals: websites, clear branding, phone numbers on trucks, and simple prospecting habitsMemorable Quotes“You don't have to be the best welder on earth. Show up on time, do what you say, and be a person of your word.” — Anthony (Melton Metal Anthony)“If you're a maker on YouTube, the video is the product—not the project.” — John Malecki“We couldn't afford marketing—so we posted. Consistently.” — Jason & Miranda (Shass on Smoke)“File the LLC, hire a good accountant, and stop trying to do it all alone.” — Luke Labdie“Get decent insurance and learn the terms they want to hear—answer only what's asked.” — Kevin Johnson (JMW Fabrication)“If you want a world-class team, create the kind of place world-class people want to work.” — Matthew Nix (Nix Industrial)Save 20% On American Welding Program Courses Use code WELD20 - https://foxly.link/9T3dtcConnect With The GuestsAnthony James Full EP - https://spotifycreators-web.app.link/e/kal9F3kNUXb Instagram - https://www.instagram.com/meltinmetalmobile/ YouTube - https://www.youtube.com/channel/UCHt5K7OkaBivUMvwn9W9ppw Website - https://meltinmetal.com/ Jason & Miranda Chiasson Full EP - https://spotifycreators-web.app.link/e/LQanfTINUXb Instagram - https://www.instagram.com/chiassonsmoke/ YouTube - https://www.youtube.com/channel/UCmthizFiUZOPJGHSDLQl4-A Website - https://www.chiassonsmoke.com/ John MaleckiFull EP - https://spotifycreators-web.app.link/e/ZYAlnNONUXb Instagram - https://www.instagram.com/john_malecki/⁠ YouTube - https://www.youtube.com/@JohnMaleckiUnscrewed⁠  YouTube - https://www.youtube.com/@John_Malecki⁠ Website - ​​johnmalecki.com Luke LabdieFull EP - https://spotifycreators-web.app.link/e/8mb48DwOUXb Instagram⁠ - https://www.instagram.com/aaweldfab/ TikTok - https://www.tiktok.com/@lukethewelder Website - https://aaweldfab.com/ Kevin JohnsonFull EP - https://spotifycreators-web.app.link/e/E7z6nEdPUXb Welding Business Owners Podcast - https://www.weldingbusinessownerspodcast.com/ Instagram - https://www.instagram.com/weldingbusinessownerspodcast/?hl=en Fabricator Olympics - https://www.fabricatorolympics.com/ Oliver Adamson Full EP - https://spotifycreators-web.app.link/e/lFvs4LbQUXb Instagram - https://www.instagram.com/citizen_build/?hl=en Website - https://citizenbuild.co/ Matthew Nix Full EP - https://spotifycreators-web.app.link/e/OpFUQohQUXb Website - ⁠https://www.nixcompanies.com/⁠ Calvin GordonFull EP - https://spotifycreators-web.app.link/e/eN8uN3kQUXb Instagram - https://www.instagram.com/arconewelding/ YouTube - ⁠https://www.youtube.com/@ARCONEWELDINGWebsite - ⁠https://www.arc1welding.com/ Connect with Beau WigingtonInstagram: @beaudiditwelding — https://www.instagram.com/beaudiditwelding LinkedIn: https://www.linkedin.com/in/beauwigington E-mail: beauw@weld.com

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews John Ferguson, founder of Hobart Gutter Guard Co., shares his journey from working in community services to building a $500K lifestyle business. Starting as a side hustle in 2018, he grew the company through smart systems, clear SOPs, and delegation. By hiring a virtual assistant and automating operations, John reduced his workload to just two hours a week. After selling half the business, he now focuses on expanding the model across Australia. His story is a powerful example of how vision, structure, and marketing mastery can turn a small local business into a scalable success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to John Ferguson, the hardest thing in growing a small business is the isolation and loneliness that come with being a solopreneur. He explained that working alone – especially on tasks like marketing, sales copy, and SEO—can feel isolating because there's no one to share wins or frustrations with. That lack of daily collaboration makes it challenging to stay motivated and balanced while managing all aspects of the business. What's your favorite business book that has helped you the most? John Ferguson mentioned that his favorite business book that helped him the most is "Sell Like Crazy" by Sabri Suby. He said it's the best sales book he's ever read, providing powerful insights into marketing, sales psychology, and conversion strategies. The book helped him sharpen his approach to attracting and converting customers, which played a key role in growing Hobart Gutter Guard Co. into a highly profitable business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? John Ferguson recommends listening to SEO and Google Ads podcasts to stay sharp on digital marketing, as these have been key in his business growth. He also listens to the Grow a Small Business Podcast and other interview-style shows to learn from real entrepreneurs' journeys. For learning, he prefers YouTube tutorials and audiobooks over formal courses, as they allow him to study while working or driving. Ferguson believes that consistent self-learning through podcasts and online resources is essential for any small business owner wanting to improve marketing, systems, and overall growth. What tool or resource would you recommend to grow a small business? John Ferguson recommends using a CRM and pipeline management tool as the most powerful resource for growing a small business. He believes having an all-in-one platform that combines lead tracking, automation, and communication can completely transform operations. Instead of juggling multiple apps, a single integrated system helps manage customers, streamline workflows, and improve response times, especially for service-based businesses. Ferguson credits this approach for saving him hours of manual work each week and making his business more efficient, scalable, and profitable. What advice would you give yourself on day one of starting out in business? John Ferguson's advice to his day-one self would be to keep everything simple — from the business model and offer to the systems and operations. He believes simplicity creates clarity, reduces stress, and makes scaling easier. Ferguson explained that many entrepreneurs overcomplicate their processes with unnecessary tools and jargon, which slows growth. His biggest lesson is that a simple, repeatable system and a clear vision are far more powerful than a complex setup, and that focusing on doing the basics exceptionally well is the real key to long-term success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Keep your business simple, repeatable, and clear to create real growth — John Ferguson Freedom in business comes from systems, not endless hours of work — John Ferguson Success isn't about doing everything yourself, it's about building a process that runs without you — John Ferguson  

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, catalog expansion, and understanding customer intent. Charlie receives actionable advice on improving ad efficiency, refining product listings, and sourcing new product ideas from platforms like Etsy. The episode offers practical tips for boosting Amazon performance and sustainable brand growth.Chapters:Introduction and Brand Overview (00:00:00)Josh introduces Charlie and outlines the brand's focus on a single main product with size variations.Keyword Research and Organic Ranking (00:01:05)Discussion on keyword research, current rankings, and strategies to move up to top organic positions.Amazon PPC and Product Targeting Ads (00:02:07)Advice on using PPC, especially exact match campaigns and product targeting ads against same-color competitors.Leveraging Google Ads and Storefront Landing Pages (00:03:11)Strategy for using Google Ads to drive traffic to custom Amazon store landing pages to improve conversions.Reducing Competitor Distraction and Conversion Optimization (00:04:41)Importance of removing competitor distractions on landing pages to increase conversion rates from external traffic.Charlie's Takeaways and Action Items (00:05:40)Charlie shares his main takeaways, including storefront creation and renewed focus on product targeting campaigns.Testing and Optimizing Product Targeting (00:06:51)Guidance on setting rules for product targeting ads and turning off underperforming campaigns.Product Innovation and Brand Expansion (00:07:34)Discussion on the importance of ongoing product launches and not relying solely on “home run” products.Marketplace Research and Arbitrage Opportunities (00:09:49)Charlie discusses using marketplace research and arbitrage to identify new product opportunities.Finding Trends Outside Amazon (00:10:48)Advice to look for trending products on other platforms (Etsy, DTC sites) and bring them to Amazon.Keyword Research and Listing Optimization (00:12:06)Charlie emphasizes his focus on keyword analytics and listing optimization for organic ranking.Focusing on Customer Needs in Sales Copy (00:12:53)Advice to highlight the root problem the product solves, not just compare features with competitors.Actionable Strategies Recap (00:13:46)Summary of key strategies: product innovation, customer-focused sales copy, and price testing for profit.Closing Remarks (00:15:47)Final thanks and well wishes as the episode concludes.Links and Mentions:Tools and Websites  Amazon PPC (Pay-Per-Click Advertising) Google Ads Amazon Store Builder Data Dive Podcast Episodes  Tyler Gregg of Ampd on LinkedIn  Transcripts:Josh 00:00:00  Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in ecommerce. Today I'm speaking with Charlie Mckenzie, and we have recorded a live strategy audit session for you today. Charlie, welcome to the podcast. Thank you very much for having me on, Josh. I'm excited to be here. Awesome. At this point with Charlie Charlie's brand, he's got one skew. Well, he's got multiple skews because he's got some size variations in there, but he's got one product that is generating the sales for this brand. One of the first things that we looked at, for your brand, Charlie, was keyword research. And you're doing a great job of implementing the right search terms in your product title. In fact, you're crushing, you know, the competition in terms of the exact match keywords that you've got implemented in your title, and therefore you're actually ranked on the first page for many of those keywords. However, you're not in the top five positions right on most of those keywords.Josh 00:01:05  And so we then went through and discussed. All right. So what are some strategies that we can employ to. You've already got traction. You're obviously indexed for some of these big keywords. How do you move them up into that 1 to 5. You know organic ranking position? One of the things that we talked about was PPC. And Charlie, you know, you've started dipping your toes in the PPC waters. Initially we talked actually a couple of months ago, and you were not running ads on Amazon. And, you know, I told you like, hey, you should definitely start running some ads on Amazon because it is going to impact your organic ranking. You've been dabbling a little bit in that. My recommendation to you from our session was that, you know, create some exact match, keyword campaigns for those keywords that you're trying to rank for number one. But then number two, one of the things that we've found a lot of success with in our business is product targeting ads on Amazon.Josh 00:02:07  And so rather than just throwing it up against because with your particular product, there's there's other competitors that have different design variations, right. And so rather than just saying, hey, mine's beige, I'm going to go advertise on this pink one or this blue one. You the customer that's looking for a pink, product. They have a specific thought in mind. Right. Same thing. If somebody's looking for blue, like there's a reason why they clicked on the blue listing. So when it comes to setting up your product targeting ad campaigns, one of the things I would definitely recommend is only targeting those competitors that have the exact same color that you have, and you're going to get better performance that way. And what Amazon loves to see is if you can steal sales from those competitor listings, you will shoot ahead of them, on the organic ranking side, and that will allow you to increase your ranking a little bit faster there. In addition to that, we talked about some external marketing that you could be using and that is Google Ads.Josh 00:03:11  I know you've tested this in the past, had about a 200% ACOs there, which isn't great, obviously, but we talked about an additional tactic that you could use that could increase that performance because Amazon is definitely rewarding external traffic, right? in my prior one of the prior podcast episodes, we had Tyler Gregg of Amped on the episode, and he shared some fantastic strategies of how to create Google ads and the best way to maximize, you know, the return on investment on those. One of the big takeaways from that episode is that rather than just driving traffic to your current Amazon detail page, it's going to be better to create a store landing page for yourself. But in that store landing page, you recreate almost the exact way that your detail page looks on Amazon, and there's a specific section on the store builder page that allows you to basically recreate that detail page. That's exactly what you're going to want to do. And the beauty of driving that traffic to your store landing page that is literally identical to your detail page, is that you're able to remove all of your competitors because one of the tips, or I guess, one of the statistics that Tyler shared ...

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovation collide. The team tackles the impact of major AWS outages on Fortnite, Alexa, and the broader web, then pivots to Meta's fresh scam alerts targeting older users. Plus, get up to speed on breaking paid ad news: new Google Ads text guidelines, canceled account data deletion, shopping ad subscriptions, and the latest reporting tools aimed at advertisers. Greg brings a reality check on ad controls, while strong opinions surface on Meta's anti-scam efforts and the future of paid search amid rapidly changing platforms. Don't miss the wrap-up as the hosts share practical advice, highlight upcoming releases, and tease next week's episode. Tune in for sharp analysis and timely commentary on the hottest news shaping digital marketing, right here on EDGE of the Web! News from the EDGE: [00:02:41] OpenAI introduces ChatGPT Atlas, a built-in web browser [00:10:25] Massive AWS outage disrupts Fortnite, Alexa, Snapchat, and other major apps [00:13:50] EDGE of the Web Sponsor: PreWriter.AI [00:15:01] Meta rolls out new scam alerts to safeguard older users Special News Segment: [00:21:31] Google Ads Text Guidelines Now Rolling Out? [00:24:48] Google Ads quietly tests auto-setting "New Customer Value" [00:28:41] Google Ads to permanently delete canceled accounts after six months [00:32:34] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:34:43] Improving navigation and introducing a new control for ads on Google Search. [00:39:57] Google opens Shopping Ads to physical goods subscriptions [00:43:21] Google Ads Missed Growth Opportunities Tab   Thanks to our sponsors! PreWriter.AI: https://edgeofthewebradio.com/prewriter Inlinks WAIKAY https://edgeofthewebradio.com/waikay   Follow Us: X: @ErinSparks X: @gregfinn X: @TheMann00 X: @EDGEWebRadio

How do Google Ads and SEO actually work together to grow your private practice? What needs to be in place before you start spending money on ads? How can you […] The post Google Ads: Turning Clicks into Clients with John Sanders | GP 299 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Le tunnel d'acquisition, autrefois pilier du marketing, ne reflète plus la réalité du parcours client actuel. Dans cet épisode, nous explorons comment repenser la stratégie d'acquisition pour la rendre plus fluide, personnalisée et durable. L'objectif n'est plus de pousser un prospect jusqu'à la conversion, mais de construire une relation authentique et continue, du premier clic à la fidélisation.Au programme :1. Le tunnel d'acquisition classique : un modèle fondateur mais dépassé2. L'ère du parcours utilisateur non linéaire3. Du multitouch à la co-construction de la relation4. De la conversion à la fidélisation5. Transformer l'expérience client en levier de croissance durable---------------

Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Growth Marketing at Smith Microsoftware, joined me to break down exactly how small businesses can make paid search work when you're working with $20 to $50 a day (or even less). She's been in the trenches on both the agency and in-house side, managing everything from local clinics to Fortune 100 companies, so she knows what actually works—and what's just burning money. If you've been frustrated by rising costs, spread-thin budgets, or campaigns that seem to eat cash without delivering results, this conversation will change how you think about paid search. No fluff, no impossible tactics—just practical strategies you can use today. https://www.theagentsofchange.com/605 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

How do you turn local attention into steady new patients without gambling on the latest ad hack? Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to break down a comprehensive growth system built on StoryBrand websites, consistent content, advanced SEO, Google Business Profile wins, and paid traffic that targets intent. You'll hear how a practicing DC scaled his own clinic past seven figures, why brand authority now matters for AI and search, and the simple “hit record, type the words” workflow that keeps your message showing up where people look for care.In this episode you will:Learn the five-pillar marketing system plus website that drives qualified patient acquisition.See why consistent content outperforms one-trick campaigns for local growth.Understand how StoryBrand clarifies your message for pediatrics, sports, or any niche.Discover how Google Business Profile and reviews fuel Map Pack visibility and calls.Get a simple plan to capture demand with SEO, Google Ads, and Meta retargeting. Episode Highlights01:31 – Learn how Dr. Nick Silveri turned his own clinic experience into a marketing system built for chiropractors.02:40 – Discover why most doctors struggle with content consistency—and how strategy fixes it.03:46 – Hear the story behind LVRG Media and the gap it fills for “done-with-you” content marketing.04:38 – Find out what makes a true marketing system: a StoryBrand website plus five powerful pillars.05:13 – Learn how to attract qualified new patients with Google Ads, Meta Ads, SEO, and content that converts.06:15 – See why StoryBrand messaging works across niches—from pediatrics to sports—and how to tailor your story.07:01 – Explore how content, SEO, and Google Business Profile optimization build a trusted local brand.07:36 – Discover the key to dominating local search by showing up paid, organic, and in the Map Pack.09:00 – Understand how a boutique agency approach builds long-term marketing momentum for clinics.10:43 – Learn why sustainable growth comes from consistency, not quick marketing hacks.11:23 – Discover why fresh, ongoing content keeps your website relevant and ranking with Google.12:23 – Hear how to think like your own media channel and keep patients tuned in to your message.15:12 – Learn how AI and search are shifting toward authority, brand visibility, and real expertise.17:40 – See why sharing valuable local content builds trust and drives patient flow year after year.20:19 – Get insight into the 50-minute strategy call: what's included, how it helps, and how to book it.23:19 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:http://www.theremarkablepractice.com/rem-ceoReady to fill your schedule with qualified new patients? Book your free strategy session with Dr. Nick and receive Alex Hormozi's $100M Money Models as a gift to help you level up your clinic marketing. Fill out the form at https://contentintopatients.com/ and mention you heard this on the TRP Podcast. Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Google Ads just turned 25, and it's entering a new era—one driven by AI, conversations, and context. In this episode, Dan Taylor, VP of Global Ads at Google, joins Mike Shields to unpack how the search giant is transforming its ads business for the age of AI Overviews, Performance Max, and long-form conversational queries. He explains why this shift feels bigger than mobile, how advertisers are adopting AI faster than ever, and why trust and accuracy remain Google's north stars.Dan also reveals how AI is expanding the search funnel, creating new commercial moments that brands never could have targeted before. From tools like AI Max to agent-powered shopping, the future of advertising is about reducing friction, improving relevance, and meeting consumers wherever their curiosity starts. It's a rare inside look at how Google plans to keep Search indispensable for the next 25 years.Key Highlights

If you've ever felt unsure about what SEO really is — or why your website isn't getting the traffic or clients you expected — this episode is for you.  Daniel pulls back the curtain on the most common misunderstandings therapists have about SEO and shares what's actually working in today's digital landscape. This episode was born out of behind-the-scenes conversations with our Lead SEO Specialist — and the real, recurring questions and roadblocks we see come up with our clients.  Whether it's confusion about how SEO works, frustration over slow results, or the instinct to write your website like a clinical bio, we get it.  We've been there with so many therapists, and we wanted to create an episode that clears the air and sets the record straight.  In this conversation, Daniel unpacks the top things we wish every therapist understood about SEO — so you can stop second-guessing the process and start seeing how strategy, clarity, and patience lead to real growth. The Key Takeaways: Therapists fall under the YMYL (Your Money or Your Life) category, which means Google holds your website to a higher standard. Building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is crucial. Your homepage — especially the hero section — should speak directly to your ideal client, not just talk about your practice or credentials. Clinical language often creates distance, unless your audience specifically needs that. Everyday, emotionally resonant language is far more effective. Clients are looking for connection and relief, not a resume. Show them you understand their pain and can help them feel better. Effective SEO isn't a guessing game — it's built on strategy, structure, and research. Following a defined plan gets results. SEO is not the same as running Google Ads. It's a long game, and results build over time — not overnight. Your site might include copy that doesn't sound exactly like you — and that's okay. We're balancing voice with visibility. Nothing in our SEO work is arbitrary. Every tweak and piece of content is intentional and goal-driven. Before you can convert visitors to clients, you have to show up in search results. Visibility comes first. Think of SEO as a marathon, not a sprint. Momentum builds with consistency and time. With the rise of AI and changing search behaviors, SEO today is more like search engineering — blending human psychology and technical strategy. Links mentioned in this episode: 176. Our Top Predictions for SEO in 2025: What Therapists Need to Know What are YMYL websites? How does Google evaluate these? SEO Assessments for Private Practice Schedule a 15-minute Clarity Call This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.  Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.  

Imagine spending thousands on marketing, going all-in on trade shows, Google Ads, and webinars, only to have no idea if any of it actually drives revenue. You're not alone. In this episode of Predictable B2B Success, host Vinay Koshy sits down with Jason Kramer, founder and CEO of Cultivize, to uncover why B2B CRM adoption and sales alignment are still a massive struggle, even in the age of endless tech solutions. Jason, a marketing veteran with over two decades of experience working with brands like Virgin Atlantic Airways and Johnny Walker, reveals the "aha" moment that led him to launch Cultivize: bridging the gap between marketing spend and provable ROI. From exposing why sales teams resist CRM systems to pinpointing the hidden data points that unlock better lead nurturing, this conversation is packed with real-world stories, sharp insights, and practical playbooks you can steal today. If you're curious about how leading companies actually connect marketing dollars to pipeline growth, how to fix a broken sales process before your next software rollout, or even how AI will soon change your sales teams, you won't want to miss this episode. Grab your headphones, predictable revenue is closer than you think. Some topics we explore in this episode include: Sure thing! Here are the top 10 topics covered in the episode with Jason Kramer: CRM Adoption Issues in B2B: Challenges in getting sales teams to use CRM systems effectively.Connecting Marketing Efforts to Revenue: The common struggle to attribute marketing activities to actual sales results.Importance of Customized Training and Processes: Why tailored training and clear processes are vital for CRM success.Lead Nurturing Strategies: How automated follow-ups and nurturing campaigns drive more revenue.Leadership & Accountability in Sales/Marketing Alignment: The role of strong leadership and culture in maintaining effective collaboration.Marketing-to-Sales Handoff Structure: Ensuring MQLs become SQLs efficiently, with an emphasis on quick responses.Data Hygiene and Segmentation in CRMs: Approaches for cleaning up CRM data and improving its usefulness.Lead Scoring for Buying Committees: Adjusting lead scoring to reflect group buying dynamics in B2B sales.Leveraging Automation and AI: Using technology to boost productivity and reduce manual workloads.Measuring ROI and Key Metrics: Best practices for tracking the metrics that matter, and correctly attributing revenue.And much, much more...

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

This week on Marketing O'Clock: we aren't going to browse over ChatGPT's new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools.Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/

Three expert sellers who've sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.