Podcasts about Google Ads

What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future of […] The post A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

You'll learn why Kent chose individual investors over institutions, how he raised his first $1.5M for a 30-unit development, and the systems (EOS, vertical integration) that helped deliver consistent performance—averaging 19.7% annually across realized deals. We compare Institutional vs Individual Real Estate Investors on speed, control, red tape, and relationship capital, and dig into current market dynamics: 2024's supply bulge, concessions, and why disciplined builders could be positioned for a 2027 “2022-style” exit environment. We also cover buy-right criteria (jobs, income, net in-migration), operational updates every two weeks/quarterly, and practical first steps if you're moving from single-family into development. If you're weighing Institutional vs Individual Real Estate Investors, this conversation gives you a clear, operator-level playbook. Connect with Kent Roers: roerscompanies.comChapters:00:00 – Introduction00:42 – Institutional vs individual investors: real pros & cons02:46 – Starting in 2012: from SFR/lease-to-own to apartments06:29 – Laid off → first 30-unit development and raising capital10:49 – Assembling $1.5M equity & early investor objections18:16 – Deal flow today: referrals → Google Ads; average investor holds 8 projects24:14 – Where AI is actually helping (ops, accounting, leasing)29:44 – 2024 supply peak, concessions, and why Kent's still building45:30 – Gino wraps it up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

This week on Marketing O'Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads.Check out Adzviserhttps://adzviser.com/Visit us at - https://marketingoclock.com/

Solomon Thimothy is a serial entrepreneur, growth strategist, and the founder of Clickx. His journey began in web development, but he quickly recognized that businesses needed more than websites—they needed leads, conversions, and real growth. To meet that demand, he expanded into Google Ads, built a high-performing team, and developed Clickx, a platform that helped manage clients and automate marketing operations. This innovation allowed his agency to scale nationally and internationally. Solomon created the 10X Framework, a growth philosophy rooted in doubling every aspect of business—from leads and sales to systems and results. It's not just a tactic, but a mindset—an ongoing commitment to solving problems, embracing challenges, and pushing past limits. The compounding effect of small, consistent wins creates exponential growth, and that's what the 10X mindset is all about. Through his agency, Solomon helps companies overcome the digital obstacles.With deep expertise in SEO, PPC, HubSpot, content marketing, automation, and analytics, his team empowers businesses to scale with precision. His “ALL-IN” philosophy—combining client dedication with expert strategy—delivers real, measurable success.   During the show we discussed: AI-powered CRM transforms B2B lead generation. The 10X System redefines growth through automation. AI outreach delivers consistent, quality leads. Automation removes founder dependency. CRM aligns with each client's sales flow. Smart systems convert leads automatically. Unified tools connect ads, outreach, and CRM. Founders scale faster with less effort. The Home Run Offer keeps messaging aligned. AI enhances personalization and follow-up. Leads are scored and acted on instantly. Existing systems are optimized for growth. CRM insights fuel high-converting funnels. Clients achieve faster, sustainable growth. Resources: clickx.io  

What if the most important entrepreneurial skill isn't marketing, sales, or even vision but hiring the right people?Kasim Aslam is a seasoned entrepreneur who has built several 7- and 8-figure companies and achieved two successful exits. He is the Co-Founder of Driven Mastermind, a community where entrepreneurs support each other to grow and scale their businesses. As the Founder and CEO of Solutions 8, one of the world's leading Google Ads agencies, he also shares powerful insights on building self-sustaining teams and spotting the next big trends in digital marketing to help founders scale.He explains why Answer Engine Optimization (AEO) will redefine SEO, breaks down the truth behind Alex Hormozi's $100M “launch,” and shows why YouTube is the most powerful growth channel entrepreneurs are ignoring. He dives into hiring strategies, long-term content plays, and what it really takes to build sustainable business success.Whether you're a startup founder, marketer, or established entrepreneur, this conversation will shift how you think about growth, hiring, and the future of digital marketing.What You'll Learn:Why hiring is the #1 skill for entrepreneursThe rise of Answer Engine Optimization (AEO)The truth about Hormozi's $100M launchWhy YouTube outperforms other platformsConnect with Kasim Aslam:Website: https://sol8.com/LinkedIn: https://www.linkedin.com/in/kasimaslam/You do NOT want to miss this! Kasim is giving away his game-changing Hire Book, that is completely FREE! Yup, no catch, no upsells, nothing hiding in the back end. Just straight-up gold to help you hire the right people and transform your business.And here's the wild part: if you use his process and land the perfect hire, tag Kasim on social media. He'll reward you with a FREE course to kickstart that person's journey.

Send us a textA former chef turned licensed builder might be the last person you'd expect to challenge big shed brands—until you see how he does it. We sit down with Russell Odom of Shedscape to unpack how a late-career pivot, a deck-builder's eye for detail, and a relentless focus on SEO created a thriving on‑site shed business in the tight, fast-growing neighborhoods of Greenville, South Carolina.Russell walks us through the practical “why” behind on‑site sheds: fences, narrow lots, AC units, and zero access for prebuilt delivery. His answer is simple and powerful—hand-carry materials, frame from scratch, and build floors like standalone decks on proper footings so sheds look intentional in sloped yards. That visible craft, backed by licensed carpenters and clean job sites, becomes the differentiator customers can feel. Then he pairs it with a digital engine: local SEO tuned to rank in the Google map pack, a modern website that converts, steady review building, and targeted Facebook and Google Ads to smooth the schedule. The result is months of booked work without a single display lot.We also dig into trust-based selling, the real admin grind of scaling, and why small teams can outmaneuver larger players by investing in systems, not just inventory. Russell shares what's next—fully insulated backyard offices with mini splits, plus a curated lineup of pergolas, pavilions, decks, and fences—all riding the same formula of digital discovery plus human credibility. If you're rethinking how to grow in a crowded market, this conversation lays out a practical playbook: make it easy to find you online, show your process, and let quality carpentry close the loop.If this episode sparks ideas, share it with a builder friend, subscribe for more smart conversations, and leave a review to help others find the show.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed ProShed ChallengerCardinal LeasingCardinal Manufacturing

Reviews are one of the most powerful levers for your dental practice's visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don't have to) and bring real data on what matters — and what's just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that “magic 10” review milestone matters more than you realize. If you've been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps.   What You'll Learn From This Episode The truth about keywords in reviews — why telling patients to mention “dental implants” or “Invisalign” doesn't help you rank. The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings. Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals. Primary vs. secondary categories — how your Google Business Profile category choices impact visibility. Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month. When (and when not) to run branded Google Ads — stop wasting budget where it's not needed. — Key Takeaways 00:46 Introduction to Google Reviews and SEO 04:50 The Importance of Customer Service in Rankings 07:50 Understanding Local SEO and Google Business Profiles 12:57 The Impact of Review Text on Rankings 22:24 Review Velocity and Its Effect on Rankings 25:38 The Magic Number: 10 Reviews 27:58 The Role of Review Recency in SEO 34:35 Primary and Secondary Categories in Google Rankings 39:13 The Future of Reviews and AI in SEO 40:44 Branded AdWords and Their Effectiveness   — Connect with Colan Website & Newsletter: www.sterlingsky.ca YouTube Channel: Sterling Sky Inc   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━I sat down with Marcus, an expert in Google and YouTube ads, who's helped dozens of local businesses scale to six and seven figures. We talked about how he built a seven-figure agency in just over a year, why most local businesses fail with online ads, and the easiest ways to turn your website into a true conversion machine. Marcus broke down his step-by-step playbook for combining Google Ads, YouTube Ads, and remarketing to dominate local markets, and shared some wild real-world results—like roofing leads for $20 and cleaning businesses getting a 5–6x return on ad spend. We also discussed how patience and strong landing pages often separate good campaigns from great ones.If you'd like to get in touch with Marcus, you can fill out this short form and I'll connect you directly: https://form.typeform.com/to/WlJOA0ujEnjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---

Join Jason and Jordan for an action-packed, early-morning episode recorded in the dark—literally! The guys dive into the ups and downs of running a landscaping and tree service business as the seasons change, sharing real talk about budgeting, staffing, and the unpredictable flow of work. Hear about their latest marketing experiments, from Google Ads to SEO pillar posts, and get a front-row seat to a live, chaotic phone call with the electric company over a months-long outage saga. Plus, Jason recounts a neighborly code violation showdown, and the duo previews exciting upcoming events like the Landscape Rodeo and GIE+EXPO. With plenty of laughs, candid stories, and practical insights, this episode is a must-listen for anyone in the green industry—or anyone who loves a good behind-the-scenes story!   Connect with Jason and Jordan:

Google Ads can be a powerful growth engine for residential property management marketing. But for many business owners, it's also a source of frustration. Misconceptions, unrealistic expectations, and the complexity of campaign management often leave property managers saying, “Google Ads just doesn't work for me.” On The Property Management Show podcast, Google Ads expert Maddie […] The post Google Ads for Property Managers: Expert Insights from Maddie Lushington appeared first on Fourandhalf Marketing Agency for Property Managers.

Dans cet épisode, on explore une idée qui bouleverse les habitudes du marketing moderne : et si, pour gagner en efficacité, il fallait apprendre à ralentir ? Le slow marketing propose une approche plus réfléchie, centrée sur la qualité, la cohérence et la durabilité. Moins d'actions, mais plus de sens. Moins d'audience, mais plus d'engagement. Moins de vitesse, mais plus de valeur. Au programmePourquoi le “toujours plus” ne fonctionne plusLe marketing intensif a montré ses limites : audiences saturées, budgets en hausse, rentabilité en baisse.La philosophie du slow marketingInspiré du mouvement “slow”, il remet du sens et du temps dans la stratégie.De l'audience massive à l'audience qualifiéeMieux vaut parler à peu de gens, mais aux bons, et créer une vraie relation.Le marketing durable : rentabilité à long termeMiser sur la fidélisation, le contenu pérenne et la cohérence de marque.Comment amorcer sa transition vers le slow marketingDiagnostiquer, simplifier, repenser ses KPIs et investir dans la qualité.Vers un nouveau contrat entre marques et audiencesLa confiance et la transparence deviennent les nouveaux moteurs de la performance. Pourquoi écouter cet épisodePour comprendre les limites du marketing de volume.Pour découvrir des leviers concrets de croissance durable.Pour apprendre à aligner vos objectifs marketing avec vos valeurs et celles de vos clients.Pour amorcer une transformation vers un marketing plus responsable et plus rentable.---------------

Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I'm joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.Elizabeth's journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what's really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.✨ In This Episode, We Cover:Elizabeth's origin story - how firefighting led to founding a thriving digital agency for venuesThe #1 mistake venues make with SEO (and how to fix it fast)How social media and SEO work together to boost your visibility and trust factorWhat Google actually wants in 2025 (hint: quality, trust, and context > keywords)Google Ads vs. organic SEO - how they complement each other and when to invest in eachWhy your venue needs a landing page (not just a homepage) for better conversionsThe metrics that matter most - and how to tell if your marketing is truly workingElizabeth's take on trends that need to stop and the underrated tactics venues should try insteadSimple, high-impact ways for venues on a tight budget to start seeing real resultsIf you've been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what's actually working in today's market — this episode is for you. Elizabeth breaks everything down in a way that's smart, approachable, and immediately actionable. You'll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.Connect with Elizabeth:Website: https://snowmaddigital.com/ Instagram: https://www.instagram.com/snowmaddigital/ Thank You to This Episode's Sponsor, The I Do Society!Learn more about their DIY Advertising Kits and how they're absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford talks with Jason Kocina, Director of Digital Marketing and Media Relations, about the evolving marketing landscape. They discuss the shift from traditional PR and media to integrated digital strategies, the growing impact of AI on SEO and content creation, and the importance of strong messaging and understanding your audience. Jason shares practical insights on adapting to new channels, using AI tools effectively, and maintaining marketing fundamentals amid rapid change. The episode offers actionable advice for businesses navigating today’s fast-moving marketing world. TAKEAWAYS Current landscape of marketing and its evolution from the 1990s to today Integration of AI tools in marketing, SEO, and public relations Importance of foundational marketing elements, such as messaging and target audience understanding The role of earned media and public relations in brand awareness Shift from traditional media to targeted and digital marketing channels Impact of AI on search behaviors and marketing strategies The changing dynamics of SEO in an AI-driven environment The significance of adapting marketing strategies to new technologies and platforms The value of human expertise in executing marketing programs alongside AI tools Trends in paid advertising and the effectiveness of various media channels, including social media and Google Ads  

Ready to scale your ads with precision? Apply now to access Tier 11's expert strategies and unlock smarter, data-driven growth for your business!Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Performance Max campaigns, two of Google Ads' most popular scaling strategies. After moving $40,000 between the two strategies, John Moran breaks down the performance data, including customer acquisition, return on ad spend (ROAS), and conversion rates. The results show that while PMax often promises more efficient scaling, Standard Shopping consistently delivers similar, if not better, results in certain scenarios. Whether you're an agency or a solo marketer, understanding the strengths and weaknesses of each approach can lead to smarter, more profitable ad strategies. Join the conversation now and start scaling your Google Ads the right way!In this episode:- Introduction to the ad flow funnel- Standard Shopping vs. Performance Max for scaling- Testing $40K swings between campaigns- Differences in results between PMax and standard shopping- Why Performance Max fails at scale- Final verdict: Standard Shopping wins at scalingListen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

In this special episode of the Child Care Genius Podcast, host Brian Duprey steps away from the usual interviews and training to share a deeply personal message with listeners. After more than 230 episodes filled with insight, laughter, and learning, Brian opens up about a health challenge that requires him to take a temporary break. Tune in as Brian speaks candidly about a  condition he's managed since birth, the procedure he'll soon be facing, and why it's time to pause his usual role on the show. In his familiar, hopeful way, he offers a glimpse into both the challenge and the confidence he has in his medical team and recovery. While Brian steps back for a short time, listeners can look forward to highlight reels, replays, and episodes covered by the talented Sindye Alexander. The goal: to keep delivering inspiration, encouragement, and practical wisdom for child care business owners even while Brian takes time to heal. Brian reminds listeners not to worry—he's in good hands and confident about his recovery. What means the most right now are positive thoughts, prayers, and words of encouragement to carry him through this season of healing.    If you'd like to reach out, you can send a note directly to brian@childcaregenius.com       Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Send us a textIn this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next.What you'll learn in this episode:Why AI is now the first consumer of your content—not humansHow the shift from keyword to conversation is breaking traditional SEOWhy your Google Ads data is vanishing and what it means for targetingThe new black hole in Account-Based Marketing (ABM)How AI bots are distorting lead scoring and email trackingWhy personalization is failing and where real connection might still happenThe one question every marketer must ask before writing another blog post

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

S5:E26 In this punchy, practical episode of Small Biz Stories with Dr. LL, John Horn, CEO of StubGroup (a Google Premier Partner - note that very, very few companies have this distinction and honor!!), breaks down how small businesses can turn Google Ads into reliable profit instead of a money pit. From the Search Terms Report to negative keywords, smart budget math, and review mechanics, John gives you a field guide you can use today. KEY TIMESTAMPS [06:03–07:34] Cut wasted spend fast: Use the Search Terms Report and add negative keywords (e.g., “Dollar Tree” for a tree service) to block irrelevant clicks. [08:20–10:26] Budget reality check: Why ~$2K/mo is a sensible baseline (context matters by CPC), and why you must allow time to learn, iterate, and improve. [19:51–22:20] Prep before ads: Dial in your Google Business Profile, reviews, and get familiar with LLM-driven search (ChatGPT/Perplexity) to stay findable beyond Google. [23:33–25:28] Website that sells: Treat your site as your 24/7 reputation with proof, offers, awards, reviews, working links, and helpful content that establishes expertise. [26:46–28:43] Reviews that move the needle: Ask every time, make it frictionless (texted link/QR), and try incentives tied to the rep who served the customer. One-liners you'll take away: • “Google makes it easy to spend money and hard to make it back.” • “PPC works when you measure, prune, and iterate.” • “Your website and reviews are the runway and ads are the takeoff.” ⭐Why listen now: StubGroup sits in the top 1% of Google partners, with 3M+ leads and $400M+ in revenue generated. John turns “complex” into checklist. ❇️ Make sure you SUBSCRIBE to YouTube  ⁨@Midlifesuccess⁩  for more great content like this! #googleads #smallbusiness #leadgeneration #digitalmarketing #entrepreneurship #advertising      

S5:E26 In this punchy, practical episode of Small Biz Stories with Dr. LL, John Horn, CEO of StubGroup (a Google Premier Partner - note that very, very few companies have this distinction and honor!!), breaks down how small businesses can turn Google Ads into reliable profit instead of a money pit. From the Search Terms Report to negative keywords, smart budget math, and review mechanics, John gives you a field guide you can use today. KEY TIMESTAMPS [06:03–07:34] Cut wasted spend fast: Use the Search Terms Report and add negative keywords (e.g., “Dollar Tree” for a tree service) to block irrelevant clicks. [08:20–10:26] Budget reality check: Why ~$2K/mo is a sensible baseline (context matters by CPC), and why you must allow time to learn, iterate, and improve. [19:51–22:20] Prep before ads: Dial in your Google Business Profile, reviews, and get familiar with LLM-driven search (ChatGPT/Perplexity) to stay findable beyond Google. [23:33–25:28] Website that sells: Treat your site as your 24/7 reputation with proof, offers, awards, reviews, working links, and helpful content that establishes expertise. [26:46–28:43] Reviews that move the needle: Ask every time, make it frictionless (texted link/QR), and try incentives tied to the rep who served the customer. One-liners you'll take away: • “Google makes it easy to spend money and hard to make it back.” • “PPC works when you measure, prune, and iterate.” • “Your website and reviews are the runway and ads are the takeoff.” ⭐Why listen now: StubGroup sits in the top 1% of Google partners, with 3M+ leads and $400M+ in revenue generated. John turns “complex” into checklist. ❇️ Make sure you SUBSCRIBE to YouTube  ⁨@Midlifesuccess⁩  for more great content like this! #googleads #smallbusiness #leadgeneration #digitalmarketing #entrepreneurship #advertising      

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Unlocking the Power of Email & SMS Marketing for E-Commerce: Expert Insights from Nikita VakhrushevIn the fast-paced world of e-commerce, many brands focus heavily on acquisition channels like TikTok, Google Ads, and Instagram, often overlooking one of their most valuable assets: their existing customer list. In a recent episode, Josh Elledge spoke with Nikita Vakhrushev, CEO & Chief Strategist of Aspekt, about how e-commerce businesses can maximize revenue and retention through smart email and SMS marketing. Nikita shared actionable strategies to engage warm audiences, optimize backend flows, and leverage design and segmentation for scalable growth.The Value of Backend Marketing for E-CommerceFocusing on existing customers is often more profitable than constantly chasing new ones. Nikita emphasizes that a well-maintained warm list—subscribers who have opted in—can drive repeat purchases and boost engagement. By auditing current flows, segmenting audiences, and sending value-driven communications, brands can increase revenue while fostering long-term loyalty.Modern email and SMS marketing also demands careful attention to privacy, consent, and deliverability. Platforms must respect double opt-ins, frequency preferences, and regulatory compliance to maintain subscriber trust. Nikita recommends staying current with evolving regulations and testing messaging to optimize engagement.Finally, leveraging strategic agency support can multiply results. Agencies like Aspekt provide audits, segmentation, automation, and expert design to ensure every message is impactful. Clear communication, transparency, and personalized service are key to achieving measurable ROI and scaling backend marketing efficiently.About Nikita VakhrushevNikita Vakhrushev is the CEO & Chief Strategist of Aspekt, a leading agency specializing in email and SMS marketing for e-commerce brands. With years of experience managing hundreds of accounts, he focuses on helping businesses increase revenue, engagement, and customer retention through backend marketing strategies.About AspektAspekt provides white-glove email and SMS marketing services for direct-to-consumer brands. Their team specializes in audits, segmentation, automation, and visually compelling campaigns designed to convert and scale, while maintaining transparency and measurable results.Links Mentioned in this EpisodeAspekt WebsiteNikita Vakhrushev LinkedinKey Episode HighlightsThe importance of backend marketing over constant customer acquisition.Leveraging warm lists and subscriber segmentation for higher ROI.Privacy, consent, and deliverability trends impacting email and SMS.Case study: Transforming a legacy brand's email revenue.Choosing agencies that provide transparency, personalization, and measurable results.ConclusionEmail and SMS marketing are powerful, revenue-driving tools when approached strategically. By focusing on your warm audience, optimizing backend flows, and embracing modern design and compliance standards, e-commerce brands can unlock sustainable growth and maximize lifetime customer value.

Patients today don't just choose a dentist based on price or location—they choose the story you tell. In this episode of the Raving Patients Podcast, I sit down with Ian DeJong of Pain Free Dental Marketing to explore how storytelling has become the new backbone of dental marketing. We cover why reviews are “the Bitcoin of dental marketing,” how to attract the right patients instead of every patient, and the simple shifts you can make in your practice to stand out in a crowded market. If you've ever wondered how to move beyond generic messaging and truly connect with patients, this episode will show you the path forward. Here are some of the interesting stuff we talked about in this episode. Why Storytelling Matters: Patients aren't just buying services—they're buying your story, values, and unique approach to care. The Power of Reviews: As Ian puts it, “Reviews are the Bitcoins of dental marketing.” Reputation is now the #1 factor patients consider when choosing a dentist. Attracting the Right Patients: It's not about chasing every new patient—it's about attracting the right ones who align with your values and help prevent burnout. The Role of the Dentist: Marketing success depends on your participation—reviews, testimonials, and authentic messaging start in your office. What Sets Great Practices Apart: Generic “we treat patients like family” isn't enough. Distinct experiences, stories, and brand voice create lasting trust. Looking Ahead: The future of dental marketing is less about Google Ads and more about authentic social proof, storytelling, and meaningful patient connections.   — Key Takeaways 00:46 Introduction to Dental Marketing and Storytelling 03:02 Understanding Pain-Free Dental Marketing 07:25 The Shift to Storytelling in Dental Marketing 11:50 Differentiating Your Dental Practice 13:10 The Importance of Google Reviews 14:20 How Patients Select Dentists Today 20:30 Attracting the Right Patients 25:07 The Dentist's Role in Marketing Success 27:55 Future Trends in Dental Marketing 30:50 What May Fade in Dental Marketing 33:50 Lightning Round Q&A — Connect with Ian

Send us a textIn this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively.Eric shares his journey from Vox Media to building Incremental Media's podcast division from the ground up. We discuss:The Evolution of Podcast AdvertisingHow podcast ads connect to traditional marketing like package insertsWhy host-read endorsements deliver stronger trust and engagementThe rise of podcasts as a core channel for brands seeking diversificationDemystifying Podcast AttributionWhy promo codes only tell part of the storyHow tools like Podscribe bring digital-style tracking to podcastsUnderstanding the real ROI of podcast campaignsFinding the Right Fit for BrandsWhy “considered purchases” outperform impulse buysHow niche podcasts often deliver stronger results than large showsThe importance of testing across multiple categories—not just your own industryGetting Started with Podcast AdvertisingPractical steps to launch a test campaignBudget flexibility and how to avoid overspendingWhy partnering with experts can help you identify the right showsKey Takeaways for MarketersStorytelling and authenticity make podcast ads powerfulData and attribution tools are critical for measuring successDiversification matters—sometimes the best-performing shows aren't what you expectConnect with Eric Smith:LinkedIn: https://www.linkedin.com/in/eric-smith-a0a07b54/Website: https://www.incrementalmedia.com/Whether you're a small business owner curious about podcast advertising or a seasoned marketer looking to diversify your media mix, this episode offers valuable insights into harnessing the power of podcast audiences.Are you ready to explore how podcast advertising could transform your business? Tune in to learn how to navigate this fast-growing and effective marketing channel. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Cadeau Bonus : téléchargez la check-list anti IA-washing : 15 questions pour tester la crédibilité d'une promesse IAL'intelligence artificielle est devenue le nouvel argument phare des campagnes marketing. Des start-ups aux grandes entreprises, tout le monde veut afficher un produit ou un service « boosté par l'IA ». Mais derrière cette promesse, la réalité est parfois bien différente : peu d'innovation, beaucoup de communication. C'est ce que l'on appelle l'IA-washing.Dans cet épisode, nous décryptons ensemble ce phénomène. Vous découvrirez pourquoi les marques surfent sur la vague de l'IA, quels mécanismes marketing alimentent cette tendance et quels dangers se cachent derrière cette pratique. Nous verrons également comment différencier un usage réel d'un simple effet d'annonce et quelles sont les bonnes pratiques pour communiquer de manière transparente et crédible autour de l'IA.Au programme :Comprendre l'IA-washing et son parallèle avec le greenwashingPourquoi les entreprises s'empressent d'utiliser le mot « IA »L'effet de halo technologique et la pression médiatiqueLes risques : perte de confiance et brouillage de l'écosystèmeComment reconnaître une vraie innovation IALes bonnes pratiques pour une communication honnête et efficace---------------

Small budgets and Google Ads don't have to be enemies. Andy Janaitis, founder of PPC Pitbulls, has spent over a decade proving that point by helping founder-led brands and e-commerce businesses grow past seven figures without breaking the bank. His engineering background brings a refreshingly technical (but not overwhelming) approach to paid advertising that cuts through the noise and gets straight to what actually works. Today, we're diving into why copying big brands backfires for small businesses, how to feed those hungry AI algorithms the data they crave, and the minimum budget you really need to make Google and Meta ads profitable. https://www.theagentsofchange.com/602 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Getting new members is great — but keeping them is what fuels real growth.Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to consistently bring in members and increase revenue without taking on the full-time job of being a marketer.Episode HighlightsIn this episode, the conversation breaks down why churn is the biggest threat to growth and how to build a marketing funnel that supports both retention and acquisition. From referral campaigns to paid advertising, you'll hear a clear roadmap for strengthening your gym's foundation and reaching the next level.Key TakeawaysChurn is natural at 3–5%, but value must always match or exceed cost to retain members.Experience and results are the two main drivers that keep members engaged long term.Referral and reactivation campaigns are the most cost-effective place to start.Storytelling, social media, and success stories build trust during the evaluation stage.SEO and Google Ads improve visibility when prospects are ready to consider options.Paid advertising is the fastest way to reach people who don't yet know your gym.Coaching quality, culture, and customer service are non-negotiables for retention.Episode Chapters00:00 Intro00:19 Question of the Day: How to Grow a Gym01:04 Addressing Gym Churn01:55 Factors Affecting Gym Retention03:08 Marketing Funnel Stages05:38 Building a Solid Marketing Foundation06:00 Importance of Paid AdvertisingCall to ActionIf this episode gave you new ideas for strengthening your gym's growth, make sure to follow the show so you never miss an update. Share this with another gym owner who could use some clarity on where to focus next.Supporting Information

Send us a textIn this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google's Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfiltered take.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Are Google Ads worth it for your studio or practice? If you've ever wondered why ads don't seem to work for you—or why you're spending thousands each month without seeing results—this episode is for you.I'm walking you through the anatomy of a Google Ad and breaking down how to set up campaigns the right way so you can start generating consistent, high-quality leads.Inside the episode, you'll learn:The three types of Google Ad campaigns every brick-and-mortar business should run: non-brand, brand, and competitor.Why keywords and search intent matter more than anything else—and how to choose the right ones.How to structure campaigns, ad groups, and ads so your Pilates, yoga, or physical therapy clients land on the right page every time.The math behind cost per lead (CPL), conversion rates, and return on ad spend (ROAS)—and why even a $60/day budget can create thousands in revenue.The key difference between running ads on Google vs. Meta (Facebook/Instagram) and how to use them together for better results.Google Ads aren't about throwing money at the wall—they're about strategy, structure, and tracking. When done right, they can be one of the fastest ways to get new clients in your door and grow your boutique fitness or wellness business.✨ Want help learning and applying these strategies?Join the Inner Circle waitlist: christagurka.com/mentorshipOr schedule a 1:1 coaching call with me to walk through your setup step-by-step.

If you like what you hear, please subscribe, leave us a review and tell a friend!Cybercriminals and hackers are exploiting platforms like Facebook and Google Ads, targeting children, and taking down major companies such as Asahi, while governments and authorities respond with seizures, warnings, and new security guidance. Major incidents include the UK seizing £5.5 billion in Bitcoin, Japanese brewer Asahi hit by attacks, Harrods reporting a third-party breach, and global warnings on malware and vulnerabilities.

Premium Members, click here to access this interview in the premium area Ilana Wechsler of www.teachtraffic.com was first interviewed for episode 513 back in 2023 — and I'm thrilled to have her back. Ilana specialises in helping business owners, including photographers, run profitable Google and Facebook ad campaigns — without needing to hire an [...] The post 636: Ilana Wechsler – Simple Google Ad Strategies That Actually Generate Photography Bookings appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Show Notes: Christian Derosier, co-founder of Flashpoint.ai, explains that it is an AI-native market research agency that offers tools and methods typically used by market research agencies but at a fraction of the time and cost. Flashpoint.ai includes surveys, media monitoring, expert calls, and proprietary tools, aiming to provide a comprehensive market research solution. The tool is designed to help business leaders and consultants live at the level of business problems, clarifying objectives and translating them into a coordinated set of tools. Demonstrating Flashpoint.ai Features Christian shares his screen to demonstrate the tool, starting with a generic research query about market trends related to lactose-free ice cream in the United States.  The tool generates an AI web overview, providing initial context and a research plan, including sections on growth drivers, consumer preferences, competition, and barriers to scale. Users can edit and add new sections to the research plan, and the tool provides an AI assistant for further context and detail.  The action plan translates the high-level objective into specific tools, such as surveys, expert interviews, and generative R&D testing. The Generative R&D Tool Christian explains the generative R&D tool, which conducts market testing by running ads to evaluate interest and demand for products. The tool generates ads and landing pages, allowing users to observe real consumer behavior and preferences. The ads are deployed on Google Ads, and the landing pages provide real information and links to actual products or services. The tool is useful for concept testing, new product development, and disruptive innovation, as it allows testing without attaching real brand names. Generative R&D Case Study Christian shares a case study where a small liberal arts school used the generative R&D tool to test different marketing strategies. The school tested various concepts, including study abroad offers, practical applications of liberal arts degrees, and even anti-woke liberal arts schools. The tool helped the school identify latent demand and insights into future planning. The cost for running the ads and generating insights is relatively low, making it an efficient and cost-effective method for market research. Flashpoint.ai Licensing The base fee for a Flashpoint.ai license is $40 per month per user, billed annually at $480. Additional costs come from sample sizes, ad runs, expert calls, and other project-specific expenses. Users can purchase resources a la carte for each project, avoiding long-term commitments. The tool is available on flashpoint.ai, and additional resources, such as sample deliverables and video walkthroughs, can be provided upon request. Timestamps: 0:02: Overview of Flashpoint.ai  04:07 Live Demo of Flashpoint.ai  11:29: Generative R&D Testing  21:41: Case Study and Insights  23:50: Pricing and Availability  Links: Website: https://www.flashpoint.ai/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.  

 In this special episode, Gresh gave a candid update reflecting on the near‑one‑year mark of his franchise‑broker experience. He admits to feeling a “massive flop” and battling imposter syndrome, noting that the lack of closed deals has made it hard to contribute in broker calls. Despite this, he identifies concrete strategies to turn the tide: leveraging LinkedIn outreach, creating consistent content (especially videos), tapping social‑media searches and Google Ads for lead generation, and launching a regular newsletter. He also plans to focus on networking, referrals, and co‑brokering—acting as a lead‑generation specialist while letting others handle the client‑guiding process. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401This week on Marketing O'Clock: Google's new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options.Visit us at - https://marketingoclock.com/

What drives real product growth—launching new features, or helping existing ones land? In this episode of The Effortless Podcast, Dheeraj Pandey and Amit Prakash sit down with Ken Rudin, former Head of Growth at Google, Facebook, Zynga, and ThoughtSpot, to unpack 15 years of lessons at the intersection of analytics and product.Ken shares the story of how a simple nudge doubled Google Search engagement, why retention curves are the truest measure of product–market fit, and how startups should think about growth before and after finding PMF. Along the way, he introduces frameworks like ARIA (Analyze, Reduce, Introduce, Assist) and MUD (Meaningful, Unique, Defensible) to help founders systematize growth instead of chasing hacks.From cross-selling in corner-store SaaS to the surprising power of changing a Google Ads hyphen into a vertical bar, this conversation shows why growth is less about tricks and more about rigorous, creative experimentation.Key Topics & Timestamps00:00 – Introduction: Ken's career journey across Zynga, Facebook, Google, and ThoughtSpot02:00 – The Google “Sports Scores” story: Nudges that doubled engagement08:00 – Launches vs. Landings: Why most features stall without growth focus15:00 – When to invest in growth: Signals post-PMF and small-team leverage22:00 – Corner-store SaaS case study: Cross-sell, pricing insights, and awareness gaps27:00 – Counterintuitive nudges: Google Ads and the “– vs. |” experiment32:00 – Growth as a scientific process: Hypotheses, experiments, and iteration35:00 – Retention curves as PMF: Engagement as the strongest proxy43:00 – Common traps: Acquisition obsession and vanity metrics55:00 – Differentiation with MUD: Meaningful, Unique, Defensible advantages01:03:00 – The ARIA framework: Analyze, Reduce, Introduce, Assist01:10:00 – Fun Q&A: TED Talks, awkwardness, posture, and Peter GabrielGuest:Ken Rudin – Growth and analytics leader with senior roles at Google, Facebook, Zynga, and ThoughtSpot. Advisor to startups on scaling growth and building data-driven teams.Hosts:Amit Prakash – Co-founder and CTO at ThoughtSpot, former engineer at Google AdSense and Microsoft Bing.Follow the Host and Guest:Amit PrakashLinkedIn – https://www.linkedin.com/in/amit-prakash-50719a2/Twitter/X – https://x.com/amitp42Ken RudinLinkedIn – https://www.linkedin.com/in/kenrudin/Share Your ThoughtsHave questions, comments, or ideas for future episodes? Email us at EffortlessPodcastHQ@gmail.comDon't forget to Like, Comment, and Subscribe for more conversations at the intersection of growth, analytics, and innovation.

How do you talk to yourself—and how is it shaping your outlook, your relationships, and even your child care business? In this episode, Brian and Carol wrap up their four-part mindset series by exploring the power of positive self-talk and daily affirmations. They share simple, practical ways to reframe your inner dialogue, build confidence, and encourage your staff to do the same. Tune in to discover how a few intentional words can transform your day—and your center.       Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots...

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper or contractor looking to scale past 7 figures and dominate your local market using Facebook Ads, Google Ads, and automation — you're in the right place. In this video, you'll learn: ✅ The top 10 marketing lessons we've learned for landscapers in the past 10 years ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Contractors in Our Free Facebook Community The #1 community for growing your landscaping or contracting business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help contractors grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO of Savant Marketing, the #1 Facebook Ads agency for lawn, landscaping, and outdoor-living contractors in North America. His team helps established businesses generate predictable leads, book more jobs, and scale profitably using advanced Facebook Ads and Google Ads.

Pour fêter le 300ème épisode, téléchargez le Guide Pratique de la Constance MarketingLa créativité attire l'attention, mais ce qui fait vraiment la différence dans la durée, c'est la constance. Pour ce 300ème épisode, le Podcast du Marketing explore un levier souvent sous-estimé mais absolument décisif : la discipline et la régularité comme véritables moteurs d'une stratégie marketing durable.Au programme de cet épisode, vous découvrirez :Pourquoi la constance est un pilier plus solide que la motivation pour bâtir la réussite.Comment la cohérence de marque crée un repère fort et crédible pour votre audience.En quoi un rendez-vous régulier avec vos clients ou abonnés devient un rituel essentiel.Le rôle clé d'un style unique et identifiable dans un univers saturé de contenus.Les coulisses d'une production régulière de qualité et pourquoi si peu de marques réussissent à tenir sur la durée.Si vous cherchez à comprendre comment bâtir une stratégie marketing qui dure, qui inspire et qui fidélise, cet épisode est pour vous.

Google Ads is getting more complex, more automated—and harder for small businesses to control. Can AI level the playing field?In this episode of thinkfuture, host Chris Kalaboukis sits down with David, founder and CEO of Groas, to talk about how AI is reshaping advertising and why his company is tackling one of the biggest challenges in digital marketing: optimizing Google Ads for real profitability.David shares how Groas began as a landing-page optimization tool for advertisers and has since grown into a full AI-powered platform that dynamically adjusts ads and pages to maximize ROI. With Google pushing towards black-box automation, Groas offers a way for businesses to regain control.We cover:The origin story of Groas and its growth beyond e-commerceWhy Google Ads keeps getting harder for small businesses to navigateHow Groas optimizes landing pages and ad copy in real timeWhy the company chose to remain self-funded and profitable rather than take VC moneyThe coming shift to AI-to-AI advertising and purchasingHow AI could reshape jobs in marketing, sales, and beyondWhy building a personal brand might be one of the best defenses against automationIf you're in digital marketing, advertising, e-commerce, or just curious about how AI is reshaping the future of work, this episode is a must-listen.

David Herman from Web Marketing for Dentists joins us to discuss how dental practices can leverage modern marketing strategies while maintaining the human touch that builds lasting patient relationships. With over 20 years in the industry, David shares insights on why traditional marketing principles still work, how AI is enhancing rather than replacing human connections, and why understanding your specific practice goals is crucial for marketing success.  Click here for full show notes  Key Highlights:  Why Google and SEO aren't actually dead despite industry claims  How AI phone systems can double appointment bookings while reducing front desk burden  The importance of weekend hours and quick response times for new patient acquisition  Why targeting specific procedures and patient types beats generic "get more patients" approaches  The psychology behind dental patient behavior and decision-making  How to measure marketing ROI and ask better questions of your marketing team Memorable Quotes: "We thought at the beginning it was money, but it's not. They also like money, but it's definitely secondary to helping people in the way that they feel they can help people the best."  "Google Ads is mind reading for marketers. There is nothing like it... It's the only mind reading marketing service there is."  "Everything that is monotonous and boring in somebody's job, that's the first place that AI should be employed. Because AI doesn't find it monotonous or boring."  David's approach stands out because he focuses on understanding what kind of dental work each practitioner truly enjoys, then tailors marketing efforts to attract those specific cases. Rather than promising overnight results, he emphasizes sustainable growth and measurable outcomes, making him a valuable resource for practices ready to invest thoughtfully in their marketing efforts.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  David's Bio:  David is the Chief Marketing Officer for Web Marketing For Dentists. He holds a Masters in Language & Psycholinguistics from Cambridge University and spent 10 years creating ads for major companies like Procter & Gamble and General Motors before discovering his passion for dental marketing in 2004. Since then, he's worked with over 2,000 dentists across the USA, Canada, and UK, generating more than $30 million in annual production for his clients. His campaigns typically help individual dentists add $10K-100K to their monthly revenue. David leads a team of 30+ dental marketing experts based primarily in Miami, with additional team members across six continents.  Find David:  Website  Facebook  Twitter  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy's LinkedIn  Business LinkedIn Page 

Grant and Erin Stahler are the inspiring husband-and-wife co-founders of Stahler Services, a premium restroom and shower trailer rental company. Starting with a single trailer after college, they have disrupted a traditional industry by providing hospitality-level service and a product often described as a "hotel bathroom on wheels." Guided by their values and a passion for entrepreneurship, they've grown their family-run business across multiple states. The Stahlers are also the creators of Stahler Leads, an innovative online marketplace designed to help other vendors in the sanitation space grow their businesses by connecting them with qualified customers.SHOW SUMMARYIn this episode, host Jonathan Goldhill chats with Grant and Erin Stahler about their incredible journey of transforming the portable sanitation industry. Grant shares the origin story of starting the business right out of college and how he and Erin joined forces to scale it with a commitment to quality and service. We explore how they innovated a commodity product into a premium experience, the systems they've used to scale effectively, and the genesis of their second company, Stahler Leads. Grant and Erin also offer an open and honest look at the dynamics of running a business as a married couple and how their faith serves as the foundational core for their leadership, culture, and life balance.KEY TAKEAWAYSInnovating a Commodity: The Stahlers elevated the standard porta-potty into a premium experience with amenities like flushing toilets, running hot water, A/C, heating, and Bluetooth sound systems, effectively creating a new market category.Values-Driven Leadership: Their faith is the "core of everything." They strive to run their business "like Jesus would," which informs everything from their company culture and customer service to maintaining perspective and life balance.The Dynamics of a Couple in Business: Erin shares that success as a married couple in business requires acknowledging the ups and downs, communicating openly, and finding a flexible balance that works for them, rather than enforcing rigid rules.From Internal Problem to New Venture: After spending over a million dollars on Google Ads and finding most leads were outside their service area, they created Stahler Leads—a marketplace to sell those leads to other vendors, turning a marketing challenge into a new revenue stream.Building to Sell, But Inspired to Hold: While they use the "build to sell" framework to ensure the business is systemized and valuable, their true inspiration comes from legacy companies like Chick-fil-A, focusing on long-term growth and value creation over decades.Scaling with Intention: The Stahlers have intentionally scaled using systems like the Entrepreneurial Operating System (EOS), software like HubSpot and Smartsheets, and a commitment to embedding their core values across all locations to maintain quality and culture.QUOTES"We really want to be that rising tide that lifts all ships within our industry.""We want to do this business like Jesus would. So we want to own it like Jesus would and just manage like Jesus would.""Anything that you do, there's going to be some low moments and some hard things that you're gonna have to talk through, whether that's like purely a coworker or a coworker who happens to be your spouse.""If we're gonna have a business, we wanna do it right and we wanna keep building it.""Such a basic thing. But also it, it's so different than the standard plastic porta-potty."Connect and learn more about Grant & Erin Stahler:Grant Stahler's LinkedIn: https://www.linkedin.com/in/grant-stahla/ Erin Stahler's LinkedIn: https://www.linkedin.com/in/erinstahla/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if one overlooked licensing violation could cost your child care center thousands of dollars in insurance premiums? In this episode of the Child Care Genius Podcast, Brian and Carol sit down with Blake Sanders from Aleaf Insurance to dig deep into the realities of today's child care insurance market. From rising rates to new underwriting practices, this conversation uncovers what every child care owner needs to know right now.   Tune in as Blake explains how licensing deficiencies directly impact insurance costs, why small administrative oversights can lead to big financial consequences, and how centers can protect themselves with proactive strategies. You'll hear real examples of how insurance companies evaluate child care programs and the key factors they're watching closely.   Listen in as Brian and Blake break down the “must-have” policies for child care businesses—like employment practices liability, hired and non-owned auto, student accident coverage, and umbrella protection. These aren't just line items on a policy—they're safeguards that empower owners and directors to lead with confidence, protect their teams, and shield their businesses from devastating financial risk.   Join us for this essential discussion filled with expert insights, practical tips, and candid stories from the field. If you own or operate a child care center, this episode will help you see insurance not as a burden, but as a powerful tool to protect what you've built and give you peace of mind. Don't miss this conversation that could save your business tens of thousands of dollars down the road.     To Contact Blake Sanders:  ALEAF Insurance, Specializing in child care insurance (972) 754-8595  blake@aleafinsurance.com https://www.aleafinsurance.com/child-care     Mentioned in this episode:   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

In this episode, Scott (@MillionDollarLandscaper) is joined by Jake Hundley and Cody See of Evergrow Marketing to break down the truth about online ad platforms—and which ones landscapers should actually be using. They dig into Google Ads vs. Local Service Ads (LSAs), why Nextdoor might be your best-kept secret, how Yelp and Angi's can work (but only if you respond fast), and why the real problem usually isn't the platform—it's your sales process. If you've ever said, “That platform doesn't work,” you'll want to hear this.   They also share how AI voice answering services are changing the game for landscapers who can't always answer the phone—and why failing to follow up is costing you jobs.   Welcome to The Million Dollar Landscaper Podcast w/Scott Molchan, landscaper-turned-coach helping business owners stop spinning their wheels, build smart systems, and finally run a profitable company without burning out. On this podcast, you'll hear how to attract better customers, price your work for profit, and learn the lessons Scott picked up while scaling his own landscaping business.  

In this interview, Niels Zee shares his journey of pivoting from SEO-driven affiliate marketing to thriving with paid traffic through Google Ads. He reveals how he went from losing 95% of his organic traffic to achieving record profits, all while optimizing his content for conversion.  Niels dives deep into the metrics, strategies, and tools that helped him scale his affiliate business, including how he manages 3,000 landing pages and negotiates higher commissions with affiliate partners. If you're looking to learn how to leverage paid traffic for affiliate marketing success, this interview is packed with actionable insights! Links & Resources Niels Zee's Linkedin - https://www.linkedin.com/in/niels-zee/ The Payout Mafia book - https://www.amazon.com/Payout-Mafia-Affiliates-Playbooks-Principles/dp/B0FHKTFZJ8 Afframp - https://afframp.com/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Affiliate marketing is far from dead. In fact, it's evolving faster than ever. While many have written it off as an outdated model, the smartest affiliates are quietly cashing in by adapting to shifts in algorithms, AI, and consumer behavior. In this week's podcast, Greg sits down with Niels Zee, affiliate entrepreneur, author, and co-founder of Afframp. Niels breaks down what's working in 2025 and how top affiliates continue to rack up big wins. Niels shares how the Google Helpful Content Update completely reshaped his entrepreneurial journey, pushing him to rethink strategies and embrace adaptability. He reveals why pivoting and staying flexible are the real superpowers for affiliates, and how to scale faster with tactics like negotiating above-market commission rates and using Google Ads to supercharge campaigns. We also dive into how to build long-term sustainability instead of chasing short-term wins, and how to evaluate offers that are actually worth promoting. Plus, Niels uncovers today's most promising niches, explains why YouTube is becoming a must-use channel, and shares practical strategies for avoiding burnout in a high-pressure industry. Whether you're new to affiliate marketing or a seasoned pro looking to sharpen your edge, this episode is packed with actionable advice to help you thrive in 2025. Topics Discussed in this episode: How the Helpful Content Update changed Niels' entrepreneurial journey (02:00) The importance of pivoting and flexibility for affiliates (06:30) Using Google Ads to boost your affiliate business (14:27) How to get above-market commission rates (19:31) What top affiliates are doing to keep succeeding (23:59) How to build longevity as an affiliate (26:11) Evaluating a good affiliate offer (29:35) The best verticals and niches to operate in (32:45) Using YouTube to boost your affiliate business (35:19) How to avoid burnout while scaling your business (46:33) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Afframp Niels site  Niels LinkedIn The Payout Mafia by James Dooley and Niels Zee Sit back, grab a coffee, and learn how to succeed as an affiliate in 2025 and beyond!