Podcasts about Google Ads

I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resources can connect with their community, you should be able to connect with your own.This episode is all about nonprofit digital marketing, but in a similar vein, the advice here is applicable for all.It is an honor to have my Digital First Mastermind Community member, and someone that I can now call a friend, Beth Hammock on today's episode. Beth is CEO of Hammock Communications and is an expert in both Nonprofit and Higher Education marketing, and I think you will genuinely enjoy her advice as well as our conversation.Some of the digital marketing "magic" advice that Beth has includes:Illusions: Social media strategy - influencers, awareness, acknowledgement, appealsSleight of hand: Google ad grants - getting them and using them. How tos and examples of success. Magician's choice: Video storytelling - how to accomplish this on a nonprofit budgetKey Highlights[02:00] Introduction of Podcast Guest, Beth Hammock[05:54] How Beth Got Into Nonprofits[06:55] The Difference Between Educational Institution and Nonprofit[08:15] The Core of Digital Marketing for Nonprofits[14:30] Increasing Brand Awareness and Appeals[15:52] How to Create Perfect Facebook Ads for Nonprofits?[16:38] Are Social Media Platforms Effective for Nonprofits?[18:51] The Ideal Google Ad for Nonprofits[20:55] Successful Campaigns Stories from Google Ads[21:44] The Concept of Nonprofit Membership[23:00] Nonprofits Incentives and Businesses[24:39] Leveraging Resources In Your Community[28:00] Beth's Magicians Choice[28:49] Accomplishing Video Storytelling for Nonprofits[30:40] Services Offered By Beth[31:45] Connect With BethNotable QuotesSo nonprofits, rely on grants, community business support, events, a lot of them, that's where they get their funding, but really, in the United States, a majority of funding comes from individuals. And if they can just get connected, that's the marketing piece, build brand awareness, engage people to start building those relationships.I think you start with the core principles of marketing, which storytelling is the core. And you can tell stories if you don't have a lot of money.So development communications, you want to show the impact of giving. To illustrate that has a little bit of content and a call to action of giving now.I think that nonprofits can really improve though on their exclusivity is, especially the way that they message it, if you just would say one benefit, and shout it and it's something really good.Connect with Beth HammockHammock Communications: https://hammockcommunications.com/Beth Hammock on LinkedIn: https://www.linkedin.com/in/bethhammock1/More Info on Neal Schaffer and This Podcast:Join My Digital First Mastermind Community: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.com

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the search never ends for spot-on keywords, and Google Ads is not your ultimate problem solver, but we have some tips that will help put the odds in your favor.  (10:19) Intro to topic (15:42) Cabinet wholesaler example(16:52) Solutions to find B2B keywords(25:30) Audiences(27:25) Remarketing(29:35) Negative remarketing(32:14) How to maximize B2B keywords with high volume B2C searchesWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ

Happy Thanksgiving - we had a surprise from Google again, where the second wave of the Google November 2021 core update happened on Wednesday and Thursday - yes, the busiest time for online shopping. Prior...

On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features and the array of presents under the tree for YouTube Creators. Also, Google Ads wants you to create campaigns in the app (DON'T!), we may see better reporting for RSAs, Search Console gets a drippy new upgrade, everyone is fleeing far far away from AMP, we play a rousing game of Barry's Charts with Greg, and oh - put #30 #hashtags #on #all #of #your #posts. All this plus the #digitalmarketing news of the week --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00

Así es mercatitlenses, estamos a un episodio del final y me llena de mucha nostalgia. Sin embargo, les traigo un episodio con bastante carnita para que disfruten el casi final de este gran podcast ☝️ Comienzo hablando de la checklist que necesitas para tener buenos copys en tu sitio, campañas, contenido en redes y hasta en las cartas románticas, cómo no

Our MacVoices Live! panel of David Ginsburg, Brittany Smith, Warren Sklar, Jim Rea, Kelly Guimont, and Mark Fuccio examine Amazon's release of a Prime Video app. Is it for your benefit or theirs? Then the panel starts a discussion of the implications of Apple purchasing Google ads for apps in the app store. Who does it benefit? Is the practice just good business, clickbait fodder, or both? (Part 2) This edition of MacVoices is sponsored by Smile, the makers of TextExpander for Mac, iPad, and iPhone. Find out more at TextExpander.com/podcast. Show Notes: Guests: Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter on LinkedIn. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65. Kelly Guimont is a podcaster and friend of the Rebel Alliance. She hosts the Daily Observations Podcast at MacObserver.com, and appears on The Incomparable network as well as hosts I Want My M(CU) TV. You can also hear her on The Aftershow with Mike Rose, and she still has more to say which she saves for Twitter. Jim Rea has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. Follow Jim at provue.com and via @provuejim on Twitter. Brittany Smith is a cognitive neuroscientist who provides a variety of consulting services through her business, Devise and Conquer that includes ADD/ADHD coaching, technology coaching, productivity consulting, and more. She is a self-designated “well-rounded geek”, and holds a M.S. degree in Cognitive Neuroscience. She can be found on Twitter as @addliberator. Check out her latest project, a YouTube channel of tech tips. Links: Apple hit a new low with its high-profit App Store antics by The Macalope on Macworld Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week it's another Q&A episode with some great questions from our listeners about the correlation between maximizing conversions and high CPC, the value of long-tail keywords, how the presence of different match types of the same keywords may affect the ad group, reducing the damage of "other search terms," and tips for breaking into an industry with an extremely high average CPC. (3:44) Q: I've got a small lead gen campaign running on manual CPC using ad group bid levels that has been running well for 45 days. I made the move to maximize conversions without setting a target CPA. Only 2 days in and conversions are going well, but the CPC has gone crazy high. Is this to be expected?A: Yes, it is to be expected. You need to have a solid number of conversions. Try experimenting as a way to test without regret. If you wanted to go automated, try a  click strategy with a  max CPC bid limit. (15:30) Q: When I choose keywords I often type in phrase match and exact match. Should I be tapping into longer tail keywords? The short tail phrase is often of higher value than the long tail. Can I settle with this approach, or do I need to pause the short tail phrase and add in the long tail search terms I'm seeing as keywords to give them a chance to perform?A: Leave the long-tail keywords (defined as more than 3 words) alone. Start with simple phrase match and gather data, then make decisions about how to get better-qualified searches and isolate them. If you're using manual, add those searches as keywords and pull down bids on the short tail and up on the long tail. (25:04) Q: I've got a mixed bag of keyword types in my ad groups. Is it okay to have the same keyword in the same ad group but in different keyword match types? How does the presence of the different match types of the same keywords affect the ad group, if at all? A: Phrase and key match hardly affect things at all. Keep broad versions of keywords in different campaigns so you can control the budget. (32:34) Q: How can I reduce the damage of “other search terms?”A: There's nothing you can do about it, so it's best not to worry about other search terms. The percentage varies a lot by industry with the highest being searches that contain personal information.  (42:38) Q: How do I break into a niche/industry that has an extremely high average CPC?A: Try using broad keywords, you might be surprised. The quality might look awful, but you might get conversions. If your daily budget is too small compared to the average in the industry, things won't run as smoothly. Try running a few days with a bigger daily budget. Have patience. We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ

Buddyfit è la piattaforma di digital fitness che sta conquistando l'Italia. Già al liceo Giovanni gettava le basi del suo percorso nel digital marketing scoprendo le Google Ads e i primi blog online. Ha poi seguito questa passione fino a diventare Direttore Marketing in una scale-up in Svizzera - ma covava già l'idea di fare qualcosa di suo. Tanto che ha deciso di lasciare il suo lavoro e lanciarsi senza un'idea precisa. A pochi mesi dal COVID però nasce l'idea di Buddyfit che in meno di due anni ha creato una community di centinaia di migliaia di utenti e ha oltre 500 classi di corsi live al mese. A Febbraio di quest'anno Giovanni e il suo team hanno anche annunciato di aver chiuso un round di fundraising da 5 milioni di euro. Nella nostra intervista scopriremo come Giovanni ha cresciuto Buddyfit così velocemente puntando sul marketing e chiudendo un Series A un po' particolare… è riuscito a convincere Zlatan Ibrahimovic e Diletta Leotta a diventare investitori e ambassadors dell'azienda portando tantissimi utenti a una piattaforma che però all'inizio non era pronta! Learn more about your ad choices. Visit megaphone.fm/adchoices

What goes on behind the scenes to bring you an ad when you visit a website? And how does Google control every touch point? Some litigators in the US got together to file an antitrust motion against Google, and in the process simplified all of real time buying for ads. Chuck, Naren, and Tony got together to marvel at this well-oiled machine. References: Antitrust filing against Google: https://storage.courtlistener.com/recap/gov.uscourts.nysd.564903/gov.uscourts.nysd.564903.152.0.pdf Simblified Ep 207: Who took a cookie from the cookie jar https://shows.ivmpodcasts.com/show/simblified-RkZ1HPJY375OLhFt/episode/simblified-ep-207-who-took-a-cookie-from-the-cookie-jar-gw8d-I3eLYdNNfK75WKYo?startTime=0 Add one part news, one part bad jokes, one part Wikipedia research, one part cult references from spending too much time on the internet, one part Wodehouse quotes, and one part quality puns, and you get Simblified. A weekly podcast to help you appear smarter, to an audience that knows no less! Your four hosts - Chuck, Naren, Srikeit and Tony attempt to deconstruct topics with humour (conditions apply). Fans of the show have described it as "fun conversations with relatable folks", "irreverent humour", "the funniest thing to come out of Malad West" and "if I give you a good review will you please let me go". Started in 2016 as a creative outlet, Simblified now has over 200 episodes, including some live ones, and some with guests who are much smarter than the hosts. Welcome to the world of Simblified! You can contact the hosts on: Chuck: twitter.com/chuck_gopal / instagram.com/chuckofalltrades Naren: twitter.com/shenoyn / instagram.com/shenoynv Tony: twitter.com/notytony / instagram.com/notytony Srikeit: twitter.com/srikeit / instagram.com/srikeit

George Weiner interviews Ali Glazer, Advertising Lead at Whole Whale about the current digital ads landscape and where the Google Ad Grant is. Set it and forget it doesn't work for end-of-year campaigns and there are some great updates that can lead to increased donations.    Ali walks through some of her favorite tactics and discusses the upcoming Google Ad Grant cohort in 2022.   Resources: Google Ad Grant Cohort free Google Ads Guide Google ad grant online course for nonprofits

What a week - Google actually launched a broad core update days before the big online holiday shopping season - the Google November 2021 core update is live and rolling out. I share my thoughts on the timing, the release, more on core updates and the impact thus far...

This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" where we source the best digital marketing jokes of the week and read live. All this plus the #digitalmarketing news of the week --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00

When investing in digital marketing for your business, do not just run Google Ads. In this episode, Kevin shares why you should first invest in fundamentals (e.g. website, SEO) before spending money on ads. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Today Allison Ramsey comes on the Empire Life Podcast as a special solo episode to dive deep into the top 21 female podcasters of 2021! Allison Ramsey is the best-selling author of the Redefine book (www.empirelifeacademy.com/book) and the Founder of Empire Life, Tech and Digital Marketing Company. At Empire Life, Female Founders are Guided in Scaling Their Online Empires. Allison is also a Software Developer, Data Scientist, and College Professor. She also hosts the Empire Life Podcast, which broadcasts interviews with mega-successful empire builders from all around the world. With private clients, Empire Life guides clients in business strategy, structure, community building, authentic sales in scaling the technical infrastructure for membership sites, systems, raising prices, and confidence, automation, sales funnels plus scales momentum with Facebook and Google Ads. The Empire Life Blog has tons of exposure and engagement every day as well. Allison is also an international speaker on women in tech, entrepreneurship, business, leadership, and business partnerships. She enjoys spending time with her loved ones in her free time. 100% of female coaches and female-led businesses who implemented Empire Life's business strategies saw an increase in client leads, monthly income (often a 20X increase from when they started with Empire Life's support), and client retention after having Empire Life Mentorship, apply here: https://empirelife.typeform.com/to/KkGBfS Find the full list of the 21 Top Female Podcasters here: https://www.empirelifeacademy.com/top-21-female-podcasters-of-2021/

Today Allison Ramsey comes on the Empire Life Podcast as a special solo episode to dive deep into Money Attractors and Wealth Builders... Allison Ramsey is the best-selling author of the Redefine book (www.empirelifeacademy.com/book) and the Founder of Empire Life, Tech and Digital Marketing Company. At Empire Life, Female Founders are Guided in Scaling Their Online Empires. Allison is also a Software Developer, Data Scientist, and College Professor. She also hosts the Empire Life Podcast, which broadcasts interviews with mega-successful empire builders from all around the world. With private clients, Empire Life guides clients in business strategy, structure, community building, authentic sales in scaling the technical infrastructure for membership sites, systems, raising prices, and confidence, automation, sales funnels plus scales momentum with Facebook and Google Ads. The Empire Life Blog has tons of exposure and engagement every day as well. Allison is also an international speaker on women in tech, entrepreneurship, business, leadership, and business partnerships. She enjoys spending time with her loved ones in her free time. 100% of female coaches and female-led businesses who implemented Empire Life's business strategies saw an increase in client leads, monthly income (often a 20X increase from when they started with Empire Life's support), and client retention after having Empire Life Mentorship, apply here: https://empirelife.typeform.com/to/KkGBfS

Shownotes can be found at https://www.profitwithlaw.com/263.   Join David Bitton and Moshe Amsel for a live interview around the legal industry and what's next for a lawyer with a successful practice.   David is a 5x entrepreneur, best-selling author, legal CLE speaker, and previous co-founder and CEO of PracticePanther. He is now working on a property management software for the real estate industry called DoorLoop. He was a state champion tennis player, who now spends his days with his wife and 2 children in Miami, Florida. Resources mentioned:   150 - To Achieve Success - Spend a Day in Your Client's Shoes with Jim Armstrong - https://www.profitwithlaw.com/150   https://www.doorloop.com   The E-myth Revisited by Michael Gerber https://www.profitwithlaw.com/theemythbook   The Big Leap by Gay Hendricks https://www.profitwithlaw.com/thebigleapbook   Profit First by Mike Michalowicz https://www.profitwithlaw.com/profitfirstbook   Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, Bryan Todd https://www.profitwithlaw.com/guidetogoogleadsbook Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel

What's the best marketing channel?  Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads.  Many of the channels get a bunch of hype, but they might not be the best fit for you.  Here's the bad news:  There is no perfect marketing strategy. And each channel comes with trade-offs. For example, Facebook Ads generate a boatload of leads but not many sales. Whereas Google Ads generate a ton of deals, but not many leads.  That's why I put together the The REI Lead Gen Strategy Matrix. It helps you identify which channels are the most profitable for your unique business so you don't blow your budget on ads that don't move you towards your goals.  Listen to the episode now before you spend another penny on marketing.  Show highlights include: The 2x2 Grid that reveals your most profitable lead gen strategies in an instant (2:12)  Why Facebook Ads drown you in leads but not new deals (5:25)  How SEO crushes Facebook Ads with the close percentage of your leads (9:02)  The “Google Ads” trick for closing 1 out of every 12 people who visit your site (10:01)  The counterintuitive way to close more deals by getting less leads (11:51)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/c/AdWordsNerds.

Evan, Billy, and Amada discuss digital marketing tips for tour operators, SEO best practices, Google Ads, and customer communications. They explore how by integrating AI chatbots, SMS chat, and live chat systems tour operators can enhance the customer communication experience. They share their advice for collaborating with marketing agencies and highlight why making your website mobile user-friendly is crucial. Evan Tipton of TOMIS also explains what Google Core Vitals are and underscores why tour operators shouldn't shortchange themselves on website hosting.

Google Ads Keyword Help -- I love comments. I make these videos specifically to help people with no expectations. Please take a second and say ‘Hi' in the comments and let me and know what you thought of the video… and p.s. It would mean the world to me if you hit the subscribe button.

Kyle Kostechka interviews Solution 8 founder Kasim (rhymes with "awesome") Aslam about the traffic source relied on by 90% of all internet users on earth, and how you can be using it to provide tangible, innovative results for your company or clients. Here's the thing: Facebook gives INSTANT gratification. Google provides long term value.  Aslam said advertisers on Facebook cannot take their same strategy and copy-paste their campaigns into google. It could take 6-12 months and $10k/month in ad spend to figure this out. Google needs data for its machine learning to work, and so, according to Aslam, ad creative should shift to match that. One $50,000 commercial can lift a brand, but several simpler cuts, served strategically, can provide your business with extraordinary lifetime value. In this interview, Kostechka digs into how to strategically serve up several iterations of creative on Google's Display Network to nurture and convert new business. To hear more from Aslam, tune into the Perpetual Traffic Podcast: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Is Your Practice Ready for Paid Digital Marketing? An interview with John Sanders, owner of RevKey, about Google and Social Media Ads. Curt and Katie talk with John about the importance of a solid website, effective sales process, and metrics when considering paid digital advertising. We also explore what to expect when you create Google or Facebook Ads. We also talk about why you may want to outsource this and the financial risks for getting this marketing wrong.    It's time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. Interview with John Sanders, RevKey John is an expert in paid search, specifically, Google Ads (which used to be called Google AdWords). He holds a BBA and MBA, and he has put this education to work in a variety of positions in the marketing field, including inside sales, purchasing, E-Commerce, and marketing management. Once he found Google Ads, John was hooked. He enjoys helping businesses generate leads through Google Ads that will help their companies grow, and he has partnered with businesses in a range of professions, including medical offices, B2B companies, and national product brands. John can help your business achieve its full potential. In this episode we talk about: Google Ads and other digital advertising (social media for example) The mistakes folks make in purchasing digital ads, typical pitfalls Specific to Google Search Ads: why not to use smart or dynamic ads Keywords and negative keywords The importance of tracking your results and what results you're looking for The difference between social media and Google ads What a good ad looks like and what page it goes to What's needed on a website before starting Google Ads (sufficient, relevant content and pages) Service pages and the specificity of the search How social media ads work (e.g., Facebook and Instagram) Building an audience within social media to target with your ads The value of an ideal client or niche when using social media ads Social media is more of a branding exercise than Google Ads Facebook has a lot of specific rules for advertising What return on investment you should expect, the goal of placing ads How to assess what is not working Looking through the full sales cycle to determine where to improve efforts (including answering your phone) The technical savvy that is needed to run and assess these ads The usefulness of Google analytics Determining DIY versus hiring out advertising How to outsource paid digital advertising How to determine the average value of a client Advantage of paid digital advertising versus Search Engine Optimization (SEO) The potential to lose money if this is done wrong The benefit if it is set up properly Setting up a multitier marketing plan including Google Ads and SEO Our Generous Sponsor: Trauma Therapist Network Trauma is highly prevalent in mental health client populations and people are looking for therapists with specialized training and experience in trauma, but they often don't know where to start. If you've ever looked for a trauma therapist, you know it can be hard to discern who knows what and whether or not they're the right fit for you. There are so many types of trauma and so many different ways to heal. That's why Laura Reagan, LCSW-C created Trauma Therapist Network.  Trauma Therapist Network is a new resource for anyone who wants to learn about trauma and how it shows up in our lives. This new site has articles, resources and podcasts for learning about trauma and its effects, as well as a directory exclusively for trauma therapists to let people know how they work and what they specialize in, so potential clients can find them. Trauma Therapist Network therapist profiles include the types of trauma specialized in, populations served and therapy methods used, making it easier for potential clients to find the right therapist who can help them.  The Network is more than a directory, though. It's a community. All members are invited to attend community meetings to connect, consult and network with colleagues around the country. Join our growing community of trauma therapists and get 20% off your first month using the promo code:  MTSG20 at www.traumatherapistnetwork.com.   Resources mentioned: We've pulled together resources mentioned in this episode and put together some handy-dandy links. Please note that some of the links below may be affiliate links, so if you purchase after clicking below, we may get a little bit of cash in our pockets. We thank you in advance! RevKey.com   Relevant Episodes: Bad Marketing Decisions The Brand Called You Creating Relevant Ads Hostage Marketing SEO Guide for Therapists Marketing with Empathy Clinical Marketing Branding for Your Ideal Client Connect with us! Our Facebook Group – The Modern Therapists Group  Our consultation services: The Fifty-Minute Hour Who we are: Curt Widhalm is in private practice in the Los Angeles area. He is the cofounder of the Therapy Reimagined conference, an Adjunct Professor at Pepperdine University and CSUN, a former Subject Matter Expert for the California Board of Behavioral Sciences, former CFO of the California Association of Marriage and Family Therapists, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant supporting leaders, visionaries, executives, and helping professionals to create sustainable careers. Katie, with Curt, has developed workshops and a conference, Therapy Reimagined, to support therapists navigating through the modern challenges of this profession. Katie is also a former President of the California Association of Marriage and Family Therapists. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com A Quick Note: Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We're working on it. Our guests are also only speaking for themselves and have their own opinions. We aren't trying to take their voice, and no one speaks for us either. Mostly because they don't want to, but hey.   Stay in Touch: www.mtsgpodcast.com www.therapyreimagined.com Our Facebook Group – The Modern Therapist's Group https://www.facebook.com/therapyreimagined/ https://twitter.com/therapymovement https://www.instagram.com/therapyreimagined/   Credits: Voice Over by DW McCann https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano http://www.crystalmangano.com/   Transcript (Autogenerated)   Curt Widhalm  00:00 This episode is sponsored by Trauma Therapist Network.   Katie Vernoy  00:04 Trauma therapist network is a new resource for anyone who wants to learn about trauma and how it shows up in our lives. This new site has articles, resources and podcasts for learning about trauma and its effects, as well as a directory exclusively for trauma therapists to let people know how they work, and what they specialize in so potential clients can find them. Visit trauma therapist network.com To learn more, listen at the end of the episode for more about the trauma therapist network.   Announcer  00:31 You're listening to the Modern Therapist's Survival Guide, where therapists live, breed and practice as human beings to support you as a whole person and a therapist. Here are your hosts, Curt Widhalm and Katie Vernoy.   Katie Vernoy  00:47 Welcome back modern therapists This is the modern therapist Survival Guide. I'm Curt Widhalm with Katie Vernoy. And this is the podcast about all things that therapists face. Sometimes their business stuff, and today's episode is diving into the world of online digital advertising. Any of us who are working through the pandemic have our small businesses, needing to find ways to potentially reach new clients that we haven't had to in the past. I know for people like me, I've built my practice largely on in person networking and some of those relationships. But it's as I get asked by some of the listeners of like, I'm ready to start a practice now. How do I develop a practice like yours? And I say, I don't know, because we're not allowed to beat people during the pandemic. I don't know, maybe like find some Google ads or some Facebook ads. They're like, Well, what works for you. And I'm like, talk to our guest today. John Sanders from RevKey, this is something that he's going to be able to speak on way better than I am. John, thank you for joining us today.   John Sanders  01:54 Thanks for having me.   Katie Vernoy  01:56 We're excited to have you here I was so I don't know what the right word pleased. I'll just say pleased, I was so pleased when you reached out to connect related to the conference, actually, and I'm so excited that you're one of our conference sponsors. Thank you so much for your support. But just in talking with you and about RevKey and what your mission is, I am really excited to have you to talk with our audience about this area that I think a lot of folks just don't know anything about and can be a real great way for people to market their practices. So we'll dive right in with the question we ask all of our guests, which is who are you and what are you putting out to the world.   John Sanders  02:34 So I'm John Sanders. I'm the owner of RevKey. And I focus on Google ads for mental health professionals, probably 90% of my revenue is generated by therapists and counselors who are looking to increase the size their practice, and get new clients either for themselves or for therapists who are working for them. I started doing this I, I kind of got into this a little bit of a natural way, my wife opened her testing psychology practice. And so I started running Google ads for her while I was also running Google ads during the day doing a day job at a marketing agency. And over time, helping her started helping a couple of her friends. And then 2018, it just became my entire job. And I quit my marketing agency job. And I opened rev key and I haven't looked back since.   Katie Vernoy  03:28 Nice, I like it. There's a lot of mistakes to be made in buying digital ads, rather than going networking to a small community where people might be able to get to your physical office or that kind of stuff. Now you're potentially advertising to the whole world. What kind of mistakes do you see people making when they're first moving into some of these online ads that if we can save them a few dollars here and there to be able to be more effective with them? What kind of mistakes do you see that people could avoid?   John Sanders  04:02 Sure. So with Google ads, some of the most common mistakes are setting up what's called a smart advertising campaign where Google really does most of the work for you. But it really doesn't have a lot of options in terms of customizing different ads, and trying to avoid clicks that you don't necessarily want. So if you're going to use Google ads, and when we're talking about Google ads, we're talking very specifically about Google search ads. And those are the advertisements that appear on Google after somebody searches something, make sure you're using the full version of Google ads and not not a smart ad. I'm not a big fan of their dynamic ads that just scan your website, you can end up with all sorts of weird traffic based off of that. We want to be able to go and specifically say these are the keywords that we want to target and then we want to be able to look at the search terms what people are actually searching to come to your website, a couple of other things that that I commonly see when people come to me who are running their own Google ads is not having any what are called negative keywords. And those are words that you put into Google and say, if this word appears in the search, do not show my ad. And probably the most common one that I see is massage. So I'll see a bunch of people will say therapy near me, and they'll get a bunch of searches for massage therapy near me, which is what we absolutely don't want. And then probably the final thing is not really having a good way of tracking your results, not really knowing how many people are calling you, because your ads not knowing how many people are filling out forms. And so you don't really know if Google ads is working for you if you don't do those things. So all of a sudden, Google ads just becomes you know, a charge on your credit card every month that you're just not sure if you're getting anything out of it. So that measurement piece is super important.   Katie Vernoy  06:00 So there's different types of ads that I know that you work on. I know you do Google ads, but you also do social media ads. And to me, it seems like most of these platforms are cost per click or cost for per view, or the more people are responding to clicking into seeing your ad, the more you're going to pay. And so it seems like there's some nuance there that would be important for people to understand what they should use, which one is better for their practice that kind of stuff. So talk to us a little bit about. And maybe this is way too big of a question. But as far as like, what does a good Google Ad look like? Why should someone think about Google ads? And then also looking at the the social media ads, and when that is potentially the right choice, the better choice a good addition? You know, it's kind of like, what are we talking about here, when we're saying digital marketing, online, paid ads?   John Sanders  06:54 Well, let's start with social media ads. In this case, they are a very different animal from Google search ads in that if somebody searches you on Google, they are at least somewhat through their buying journey already to use a little marketing speak, they have already decided that they need a therapist, and so they type in something like therapist near me or counseling near me. And then you know, we want to show them an ad that really deals with what they're looking at. So for example, if somebody types in anxiety treatment near me, or anxiety treatment in their city, I want to show them an ad that talks very specifically about anxiety, I don't want a generalist ad, I don't want something that includes something about couples counseling, or anything that's not related to anxiety, I want then them to click onto my ad. And I want to take them to a page on a website that talks very specifically about anxiety treatment, I don't want to take them to a page that is a bullet point of services, or a homepage that has a whole bunch of other things that they're not looking for, I want to take them to a page specifically about anxiety. And ultimately, the goal is for them to either call you fill out a form or go to, you know, some sort of scheduling link. And that's really the process when you advertise on Google that you should think about as every time you're putting in a keyword thinking, What page is this going to? And how is this going to be successful. And that's really kind of how you should write your ads. And also be thinking about your website. You know, one of the things that we had talked about previously is that before you start Google ads, really getting a good website going is very key and having what we would call service pages, where you have a page very specifically for all of the specialties that that you do, instead of having that page of just bullet points, because that's not going to engage customers. Also, Google's constantly judging our ads. And they're not going to really see that as a high quality landing page. And so your ads are going to get judged by Google for that. So it's really good to have those pages in place before you start advertising both from a Google standpoint, and also from a potential user standpoint as well.   Katie Vernoy  09:12 Yeach you don't want to pay for something and send them to a website that then talks them out of working with you.   John Sanders  09:18 Right, or just doesn't have any information. And yeah, and I know that it's really easy to fall into that trap is, you know, if you're just starting out, you go on WordPress, and you put together your first website, to not include enough content out there. But really the it's it is very key to make sure that you have that content before you start trying to advertise,   Katie Vernoy  09:41 you know, you talked about kind of being a certain way through the the buying process or the or whatever when they're searching on Google for a therapist, but when we're looking at Facebook ads or Instagram ads or any of the social ads, like how do those work and what are those best use for   John Sanders  09:59 So Facebook and Instagram ads are both run out of the same platform. And the way that you target customers is by creating what's called an audience. And this is a combination of behaviors and demographics and interest that people have. So you can say, show my ads to people who have job titles similar to therapist or something along those lines. And you can put in several different ones. You can also do it based off of behavior have they come to your website before that is what's called remarketing, although that's going to get a little more difficult in the next year as kind of that cookie based remarketing that a lot of people have heard about is going to start to go away. So you can target people based off of their age based off of their location based off of particular interest they might have. And so it's really good to use social media ads, when you have a very specific idea of who your audience is, in terms of those demographics. If you're more of a general therapy practice, you're you're going on a little bit of a fishing expedition, because you're going to write kind of a general ad towards a general audience. And that's not necessarily a bad thing. But we can't measure it in a lot of the same ways as a Google search ad where they're already so far through the buying process, you could end up showing ads to people who don't think they need a therapist, or I've never even thought about getting a therapist. And so then it's much more of a multistage situation where you're trying to get them to come to your website, and then maybe you serve them some remarketing ads, or you send them an email or something along those lines. And so I really kind of warn people that when you're doing social media ads to not necessarily hold them to a the same standard as Google, but also to think about a little more as an exercise in branding than what I would call direct conversion.   Katie Vernoy  11:57 You're saying that direct conversion be more likely if they have a product or a book or or some sort of like an event like something that's very specific, that's going to be a better social media ad than, hey, do you happen to be ready for therapy right in this moment, and I've targeted you appropriately.   John Sanders  12:17 Right, exactly. And also, with social media ads, you have to be very careful about the wording you use. For instance, you know, if you try to use the word, you in a Facebook ad, your ad could get disapproved, because you're trying to talk directly to the customer, which Facebook does not like, and Facebook has a number of rules around, you know, the wording and usage it within within your ads, and probably more rules than Google has on that front.   Katie Vernoy  12:48 What makes a successful campaign, you're talking about getting better results here. How do you interpret whether or not what you're doing is successful?   John Sanders  12:55 You know, when we talk about it within Google ads, if we are getting 100 clicks for a customer, I want to see how many of those actually turned into phone calls, leads scheduled clicks. And look at that in terms of our percentage, generally, I want that percentage to be at least 5%. So if 100 people click on your ads, I want at least five of them to do something. And then we also have to look at how much you're spending for each of those leads. And then ultimately, the most important thing is, are those leads turning into customers and revenue for you. If you get into a situation where you're spending $500 a month on Google ads, you want to make sure that you are getting a good return for for that $500 ad spend. And that's where kind of tracking get with you know, your assistant to make sure that those people that are clicking on your ads are actually turning into clients is super important.   Katie Vernoy  13:54 When you're finding that people are not hitting like that 5% What do you see as often kind of contributing to that? Or what kinds of steps do you look at to evaluate where things aren't converting?   John Sanders  14:06 Sure. I think it depends on the, you know, where people are kind of dropping off in the process. You know, for instance, if you know, somebody comes to me, and shows me their Google Ads account, and they're saying, I'm not really getting anything off of this. And I find that you know, less than 1% of people are actually clicking on their ads, that's usually an indication that you have an ad problem, or your ads are being served on search terms that we don't want to go back to the massage therapy example. If you're advertising anxiety therapy and somebody types in massage therapy near me, your ads never kind of get clicked on. So that's that's one of the first things to to look at. If people are then you know if people are actually clicking on your ads that are relatively recent, right, which I would define as about at least two to 3% of the time. I know they're getting to your website. Are they spending enough time on your website? If you find find that your average time on your website is from people from your ads is 30 seconds, they're not spending very long on your website, and they're not seeing a particular bit of content that that they are looking for, kind of the measure that I have for that is I want to make sure people are spending at least 60 seconds on your website. And to go back to the previous example of the service page that just has bullet points. If you're running ads to that, typically people are going to look at that and go, and then they're going to click off under 30 seconds, and you're not going to end up converting that client.   Katie Vernoy  15:37 There's a lot of stuff you're talking about that sounds pretty technical, which is, you know, kind of monitoring the click rate monitoring, you know, and kind of what percentage are people clicking and what percentage of people are actually getting to the website, and how long they're spending on the website? That seems like a lot to first figure out how you can actually get that information. And then also a lot to try to sort through like for DIY errs Is it obvious if you're able to get a little bit technically savvy, how to get that data, so you can even look at it.   John Sanders  16:14 Google Ads has a lot of different menus in it. And so that can, especially if you don't know what you're looking for, can be a little difficult. In a lot of cases, you're having to pull information from another program called Google Analytics, which even if you're not running Google ads, you should definitely have Google Analytics installed on your website. So you can see how many clicks overall, you're getting, how long people are spending on your website, getting information about about those individual pages,   Katie Vernoy  16:42 it seems like people need to have at least some some knowledge and have installed at least Google Analytics to be able to see some of this data.   John Sanders  16:51 Right. And that's one of the first things that as a common mistake that when people will come to me and they're they've maybe they've been running their own Google ads, that they haven't installed Google Analytics, or they haven't put on those negative keywords that we've talked about. Or you don't really have any of that measurement, which is not necessarily obvious in Google ads. And in a lot of cases, you have to involve things like Google Analytics, or even third party programs, if you're looking to track some calls,   Katie Vernoy  17:18 as far as some of the time investment to figure this kind of stuff out. And I'm guessing the monetary mistakes to try some of these things out, see what's effective or not, is this worth a clinicians time to invest this kind of stuff? Or is this kind of one of those things where the best advice is, have people who are good at this pay for their services and let them do their thing, we don't want them treating suicidal clients, we want them to refer to us therapists is this honestly, just something where it's a better use of clinicians time to hire out these kinds of services,   John Sanders  17:58 I would say for the most part, this is something you want to hire out. Much like I hire out graphics design or accounting, I don't like to do accounting. That's why I have an accountant. And I could spend my time and try to figure all of this out. But I probably wouldn't end up doing that good of a job on it. As somebody who professionally does it day in and day out. That's not to say you can't I've had some very technically minded therapist, especially a couple of them that, you know, maybe used to work in it. And this is their their second job, those guys have been able to understand it fairly well. But for the most part, I would say most of the people who try this themselves, they fall into some of these traps that we've talked about. And they potentially end up wasting a lot of money on Google, that doesn't really lead to any clients.   Katie Vernoy  18:47 Yeah, I think to me, the financial downside of doing this wrong can be pretty high, especially if you set it and forget it. And to me, I feel like this is something that I cannot emphasize enough that if you can get it right. I mean, this is a way to have marketing just happening in the background all the time. And this is kind of what therapists desire, like I don't have to do anything and I get clients. And so it's interesting because I think a lot of people are worried to invest. How would somebody identify a good return on investment for outsourcing Google ads, outsourcing potentially other paid online marketing? And and kind of what that would look like? Like, let's just say a solo practitioner who's wanting to start or grow their caseload like, what should they expect as far as being able to get something like this set up? And then what would that return look like?   John Sanders  19:46 I think to answer that question, you have to start with, what the average value of your client is, what you're charging, how many sessions you're keeping them. And if you can, look at that. data you can figure out, well, I charge, let's say, $100 an hour, people tend to stay with me 20 to 30 sessions. So we have each customer being approximately worth two to $3,000. And then you have to think about how much would you be willing to pay for one of those customers. And so, you know, we go back to what we talked about earlier, where let's say you're spending $500 on Google a month, if you can get one client out of that, who's two to $3,000. In revenue, that's a pretty good when and if you get any more than that, it's enormous. If you can be getting four to $6,000, of revenue off of $500, in advertising spent. And you also do have to kind of keep in mind, especially if you're, if you're doing therapy, you have to kind of think about that long term return on investment of what that client is worth, you know, over their lifetime to you, as opposed to on a month to month basis. I think that that's a mistake that that some people make, they'll say, Well, you know, in month X, I'm only gonna make x on this. But you have to not necessarily think about month one, you have to be thinking about months 2345 and six,   Katie Vernoy  21:11 how long does it take to reasonably expect a return on is that it I hear clinicians who are like, Oh, I'm hitting a slowdown portion of my schedule, you know, summertime slowdown or something like that, now's the time that I should be investing in Google ads, are they going to see the kind of quick turnaround to fill up their practice with this kind of an investment? Or is this something that needs to be planned out even more ahead of time on something like this,   John Sanders  21:37 the advantage that Google ads and digital advertising in general has over I would say search engine optimization is that it is something that you can do, and get on the first page. Like if you're a solo practitioner, who's just gotten started, if you try to organically grow on Google, that can take six months to a year, for you to really start getting some clicks off of that the advantage Google Ads has is you go tell Google can show these ads for these particular keywords. And you can get on to that first page, really, really quickly. And really kind of that first 30 days for me is is the period of where I'm figuring out in a specific market, you know how much I'm going to pay for each of those clicks. And that's gonna vary greatly, depending on the market, and what you are trying to advertise. If you're trying to do couples therapy in New York, be prepared to pay eight to $10 per click. If you're trying to do general therapy out in a suburb, you might, you know, only pay three to $5 that click. And that is very much based off of who else is there who is trying to advertise? To get an idea of that what you need to be bidding on those keywords? And then also looking at those results. Are you are you seeing the results? Are people staying on your pages long enough? Are they calling YOU ARE THEY filling out your forms, and that's where you start to to make adjustments, and then over time, you will figure out, you know, I need to change the content on this page, or I need to not advertise in a specific neighborhood that maybe is too far from your practice. And that's kind of the optimization process. And then also looking at, and I would say that this is probably the most important thing for the DIY audience out there is to look at the search terms that are causing your ads to appear. And if most of them are good, you're probably going to do really well. But if you see a bunch of nonsensical therapies, and I see all sorts of different types of therapies that come up that we want to add to the negative keyword list, if you're spending a lot of money on things that aren't relevant to your business, it's going to be very hard for you to succeed with Google ads.   Katie Vernoy  23:53 One of the things that I'm hearing and correct me if I'm wrong is that there's the initial optimization process of making sure that your ad was reading properly, has the right keywords, has good negative keywords. And then it's driving traffic to a page that actually closes the business, so to speak, and gets people to sign up for consults or call the practice or whatever, and to become clients. So there's, there's a part that truly needs to be the therapist or the therapist with a marketing specialist on making sure the webpage that you're driving traffic to is going to convert and going to be targeting the right people. And then also potentially really looking at what is your intake process look like? What is your call look like? You know, do you have? Like, can you get all the way through the sales cycle, so to speak, but once you get that set up, once you have an optimized ad, you have your page is on fire. You you close the call, and you're getting clients, it almost feels like it could be a spigot that your turn off and on with Google ads, because you'll you know, I assume that there's going to be a job So with algorithms and that kind of stuff, so there's still a little bit of tweaking after that. But to me, it seems like once it's set up, then that process of the summer slowdown that Kurt's talking about would be like, Okay, well, we just need to in about two weeks before we want to get some more clients, we just turn on the Google ads. Am I Am I oversimplifying that too much.   John Sanders  25:19 I think it depends on the practice. I think if you're a solo practitioner, I think that that can definitely be the case, I have larger clients who, if they've got 10 therapists, and all of them get full, they go out and hire two more. And then so those Google Ads kind of continue on going. Or for more of your midsize practice that, you know, is four or five people and they hire a new therapist who is specialized in couples, then it's okay. For these couple of months, let's go ahead and run ads for couples and marriage and relationships and really focus on those pieces. So I think that that really depends on the size of the practice. But I think that you are right, in that for smaller practices, you can do that it's probably the number one reason I lose customers is because they get fault, which is a it's a high class problem to have. But it's still a problem.   Katie Vernoy  26:12 So you need more clients   John Sanders  26:14 Well and one of the things I'm also working on right now is is doing a search engine optimization product, because that is the sort of long term planning, and is also another complicated subject of being able to help build practices over the over the long term, like I said, that can take six to nine months for Google to really start recognizing your website with when they crawl it and saying that this is a high quality website and should appear higher up in the search results.   Katie Vernoy  26:42 I think that ends up being a good plan where you start with Google ads, and in the background, you're building the SEO. So it seems like it's a natural partnership, for sure.   John Sanders  26:50 Right   Katie Vernoy  26:51 What kind of tips do you have, you know, spending the last moments here of the podcast here of how those two things fit together? I mean, you're talking about outsourcing this, but for clinicians who are trying to picture okay, I've got the ads, what needs to go on to the website in order to keep people there who are engaged, do I just like, put a video that takes 45 seconds to load so that way, they're going to stay for a minute,   John Sanders  27:18 Google won't like that at all.   Katie Vernoy  27:21 And if the video doesn't load, I'm off that page in 10 seconds.   John Sanders  27:25 Absolutely. Google. And Google knows that. I mean, one of the things that when Google's judging a landing pages, not only is it judging, you know, the content, but it also like if you have images or videos that roll out really slow, Google is not going to show your ads as high up in terms of you know, some of the other things a writer I regularly work with, you know, recommends that you have, you know, four to 500 words on that page. Not only does that give Google enough keywords to grab a hold of and say okay, that this is high quality for an anxiety search. But also, it allows people who are actually looking at it to go yes, this is this is what I'm feeling this is, you know, this is what's happening with me, and to kind of get them nodding their head, and then you know, hopefully, getting them to take that next step of contacting you somehow.   Katie Vernoy  28:16 I think it's something where the hard truth for folks that want to get clients quickly, because I think I've definitely had consulting clients that are like, should I do Google ads, and I was like, let's look at your website first. And I think the hard truth is, sometimes there is quite a bit of work that needs to happen before you really can take this into, into your marketing strategy. Because if you're spending money to send them to a website, that does not reflect who your ideal clients are, does not connect with your ideal clients, and does not show you in the best light. It's it's just throwing money in a hole, and it's not actually getting you results. And it can be very discouraging. And so there may be some work to do ahead of time to get prepared for the calls to get prepared for the web traffic. But once you actually have that in place, it sounds like Google Ads can be a way that you can really, pretty quickly start building a caseload and the return on investment can be very high, especially if you if you have a fee and a length of treatment, typical length of treatment that makes each client worth 1000s of dollars. And you know, even if you're only getting one client a month, you know, that still ends up being a nice return on investment. And usually I'm hearing people get more than that. Do you have a sense of like, if you've got a really good, optimized ad, like you know, and a reasonable spend, you know, how many people are typically getting, how many clients people are typically getting?   John Sanders  29:48 Well, let's you know, take that 100 Click example. And you know, we talked about 5% Earlier, let's double that. Let's say let's say you're doing really well and you get you get 10 people who contact you, then it gets down to that, that that close process that that we talked about earlier, are you are you answering your phone is a common thing that I'll end up talking to clients about who I'll notice off of my call tracking software, they're not answering their phone, and they're getting a bunch of voicemail messages. But if you can take those 10 leads, and you know, you can turn six of those into clients, you know, all of a sudden, your your return on investment, if you're spending $500, you know, you could be looking at several $1,000, and potential long term revenue. That's huge. And, um, it is very hard to find a way to do that anywhere else. You had mentioned the work that goes up front, very often, when people contact me, they'll say, Hey, I'd like to run Google ads. And you know, I really have to tell them, Okay, go work with a content writer, go work with, you know, web designer, let's let's get your website in a good place before we try to run those ads. Because otherwise, I'm going to start running ads, you're not going to get the results and you're just going to get mad at me. And that's just no fun. I, I'd much rather do all of that upfront and delay working with a client for three months. And this happens on a fairly regular basis where I'll refer people out and then they come back three months later and say, okay, my website's ready. Let's go ahead and run those ads.   Katie Vernoy  31:14 Yeah. And I would add, make sure that you have a conversation with someone if your close rate isn't what you'd like it to be if you get a lot of calls, and nobody becomes clients. There's other folks to talk to about that as well.   John Sanders  31:26 And I think Google ads, especially once you put some of those tracking metrics on there, that makes it very obvious very quickly. For instance, I have some larger practices who will go through those call logs, and they will, you know, really scrutinize those and you know, potentially say, you know, why aren't these these people closing? If you're seeing a closed rate of only 30%? You know, you have to start asking those questions about what's going on with the intake process that's causing that drop off?   Katie Vernoy  31:54 Where can people find out more about you and your services.   John Sanders  31:57 Sure, if you want to know more about me and what I'm about, go to redsky.com, that's revkey.com. And feel free to fill out that form on the website. And I will get back with you really quickly because because this is what I preach to people all day. So you've you've got to follow up on those leads. So and then, you know, typically what I do is, you know, start with a conversation where we talk about their practice and how many people they have and you know what specialties they they want to run for. And then put together a proposal and send it over to him and hopefully start working with them.   Curt Widhalm  32:35 And we'll include links to that in our show notes. You can find those at MTSG podcast.com. And until next time I'm Curt Widhalm with Katie Vernoy and John Sanders.   Katie Vernoy  32:46 Thanks again to our sponsor, trauma therapist network.   Curt Widhalm  32:49   If you've ever looked for a trauma therapist, you can know it can be hard to discern who knows what and whether or not they're the right fit for you. There's so many types of trauma and so many different ways to heal. That's why Laura Reagan LCSW WC created trauma therapist network. Trauma therapist network therapist profiles include the types of traumas specialized in population served therapy methods used, making it easier for potential clients to find the right therapist who can help them. Network is more than a directory though its community. All members are invited to attend community meetings to connect consults, and network with colleagues around the country.   Katie Vernoy  33:26 Join the growing community of trauma therapists and get 20% off your first month using the promo code MTSG20 at Trauma therapist network.com Once again that's capital MTSG the number 20 at Trauma therapist network.com   Announcer  33:43 Thank you for listening to the Modern Therapist Survival Guide. Learn more about who we are and what we do at MTSGpodcast.com. You can also join us on Facebook and Twitter. And please don't forget to subscribe so you don't miss any of our episodes.  

If I told you “race marketing”, what kinds of things come to mind? Facebook ads maybe, maybe Google Ads. But what about your race website? Is that optimised for search engines? When people search Google for your race - or, even more importantly, for a race like your race to enter - is your race website the one they find at the top of Google search results?Today we're going to be talking about SEO - a huge missed opportunity to get more qualified people to discover your race on Google. Why is this so important? (A) Because it's free, (B) because it can get you tons of traffic and potential participants, and (C) because very few people are doing it as well as it can be done. And that's the opportunity for you.My guest on today's episode, Cory Jennermann, knows a bit about SEO, having spent countless hours ranking his awesome race listing site, RunGuides.com, to the top of Google search results pages. And, as you'll see, Cory loves geeking over keywords and structured data and the like - as do I, to be honest - so, stick with us for a fun-filled SEO chat.In this episode:What is SEO all about?Getting found by people looking for your race vs getting found by people looking for races similar to your raceHow you can't - and shouldn't try to - game GoogleWhat user behavior tells Google's RankBrain algorithm about your websiteTechnical SEO vs On-page SEO vsOff-page SEOBacklinks, site authority and link juice(!)Technical SEO: URL architecture, content discoverability, sitemaps, internal linking, data markupStructured data: marking up your website content for rich snippets and winning more Google real estateEvent schema markup: marking up your race date and start line locationRanking for relevant "near me" search queriesMarking up for your site's FAQsUnderstanding and targeting user search intentHow keyword research can help improve your race website contentBlogs: should your site have one?Creating content to win backlinks and draw in qualified trafficBuilding backlinks to your site: targeting local running clubs, race calendars, other local event sites.Useful links:Google Search ConsoleGoogle Structured Data Markup HelperGoogle Keyword PlannerGoogle TrendsMoz - SEO toolsAhrefs - SEO toolsMoz Beginner's Guide to SEOBacklinko blog - in-depth SEO and backlink-building articlesThanks to GiveSignup|RunSignup for supporting quality content for race directors by sponsoring this episode. More than 22,000 in-person, virtual, and hybrid events use GiveSignup|RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about GiveSignup|RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about building your own website, SEO or anything else in our Facebook group, Race Directors Hub.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.(6:59) What is a "leaky" campaign vs. a bad campaign?(9:50) #1. Broad keywords (15:11) #2. Search partners + Google search(22:39) #3. Display network + Google search(26:23) #4. A large number of clicks on sitelinks(33:20) #5. Get directions and get details clicks(38:54) #6. Automated extensions (sitelinks)(40:35) #7. Call extension outside of business hours(43:20) #8. Dynamic search adsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 

On The Cloud Pod this week, the team wishes for time-traveling data. Also, GCP announces Data Lakehouse, Azure hosts Ignite 2021, and Microsoft is out for the metaverse.  A big thanks to this week's sponsors: Foghorn Consulting, which provides full-stack cloud solutions with a focus on strategy, planning and execution for enterprises seeking to take advantage of the transformative capabilities of AWS, Google Cloud and Azure. JumpCloud, which offers a complete platform for identity, access, and device management — no matter where your users and devices are located.  This week's highlights

Join us for Part 2 as we dive deeper into creating YouTube Ads. We'll explore how to set up, target, and launch an effective ad on YouTube. We'll also share some of our top tips that will ensure you're setting up your ad for success.Time-Stamp Notes:[3:16] YouTube Ad Setup[4:02] Google Ads[5:07] Campaign Goals[5:52] Campaign Subtype[6:27] Budgeting Strategy[7:12] Setting Up Your Budget[10:44] Inventory Type[12:45] Defining Your Target Audience[13:29] Demographics[14:37] Targeting[16:30] Custom Intent[18:14] Launch Your Ad[20:09] Tracking Metrics[22:08] That's a Wrap!To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketingLinkedIn: https://linkedin.com/company/fusion-one-marketing/Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world's largest LinkedIn Ads accounts worldwide. Follow AJ on LinkedIn here: https://www.linkedin.com/in/wilcoxaj/Learn more about B2Linked here: https://b2linked.com/Let's dive in. And I'm excited for this one. We'd been talking about doing this and there's just so much that we can nerd out about here. Oh I can't wait! Yeah, man. Thank you. Thank you. I'm so grateful for you making the time and joining us, and I'm so excited for all of you listening to this show today, AJ is just a killer with LinkedIn advertising, and it's going to be a really fun show. So as a way to get started, please, my friend brag about yourself. Give us, give us a quick background as to what led you to where you're at in your career today. Sure so I started out in digital marketing. I've loved it for the last 13 years, but I really stumbled on to LinkedIn Ads about nine years ago. And the story there was, I went into a company, my CMO- the new boss said, Oh, by the way, you know, on, on day one, you just, we just started a pilot using LinkedIn Ads. So see what you can do with it. It was kind of flippantly. And I was like, Oh man, I've never heard of LinkedIn Ads before. Like what, what have I got myself into? And about two weeks later, one of my sales reps came up to me and said, "AJ, we don't know what you're doing over here, but we're fighting over your leads, keep it up." And I was like, what are you talking about? So I logged into our CRM. I took a look at the leads and every single one of them that he was talking about, we are sourced from LinkedIn Ads and it was not the only advertising I was doing. So a long story short, it worked well. So I kept investing. I eventually took it to become LinkedIn's largest spending ad account world-wide. And after running that for a few years, I went, okay, there's got to be more companies than just this one that would slay it on LinkedIn ads. So I want to go and help those brands out. And so I started B2Linked about six years ago and we're a specialty ad agency. Literally LinkedIn Ads is all we do. Yeah. It's man. There's so much to break down with this to LinkedIn Ads is just this whole unique world. And what was the difference? What was LinkedIn Ads like when you were running em then and comparison to where they're at now? It's gotten quite a bit better, but it's always been four years behind Facebook ads. It it's always just never held a candle to Google. It. It's always just been a very unique kind of animal. And even from day one, even back when you can get clicks for $2 a piece You that was still expensive at the time. You know, right now we're paying eight to $11 per click using LinkedIn Ads. But when we were paying $2 a click, we still call it that expensive because Google and Facebook we're still, you know, significantly less than that. So they're making strides. I think they finally realized what tool they have and how valuable it is. And they're putting resources into making it better, but it's still a little ways behind the others. Yeah. Do you think Microsoft's acquisition, that's a positive for the future of LinkedIn advertising? I do think so because I've, I was a long time Bing Ads advocate. I still am. I guess they call it Microsoft advertising now. And I watched that team. I know them quite well. I watched that team take a product from zero to being in direct competition with the world's most sophisticated ad platform in just a matter of years. And so I think if LinkedIn will take anyone from the Microsoft advertising's advice on how to build out an ad platform, ultimately, I think it's going to be a really good thing for them. Yeah. Interesting. So what is it that makes or breaks for good LinkedIn advertising? Yeah. I break it down with an acronym called the AMO- and it it's what you need for a successful social media ads campaign. And your a is your, your audience. Who you are targeting and going M is your message for here's what I'm saying and, and what the prospect is going to see. And then O is your offer. And this is what you're asking people to do. What your call to action is, your lead magnet. And what we find is the reason we are willing to pay LinkedIn's high prices is access to that audience. So the A has really taken care of on LinkedIn. We're just ultra specific targeting, only the exact right people who can afford us, who feel the pain that we solve. The Message really depends on the offer, but O, the offer is by far the most important make or break thing with your campaign. Because I mean picture of yourself in just surfing through LinkedIn. If you saw an ad that said, click here to talk to our sales rep, here's what we do. You're going to think to yourself, I'm not here to do business with a vendor or find a new vendor. I'm on my way to go do something else. And chances are, you're like everyone else. You wouldn't click that ad. And so if you're trying to run with that kind of offer, like cut right to the chase, talk to sales, it, it will be insanely expensive and you will get very few leads out of it. But if you could move a little ways up the friction, Scale where you're going to provide a lot of value to someone. And in exchange, you're asking for their, their contact info. So you can follow up, we call it gated content or lead magnets. That seems to be the best approach to LinkedIn ads. And so if you have a piece of content, let's say a webinar or a guide that your prospects just look at it and go, oh, that is amazing. I need that. That's how, you know, your LinkedIn ads, campaigns going to be a huge success. Really? Interesting. So what you're saying is a and a lot of people that are failing, they're just going straight for the meet with us consultation or some sort of buy off the platform that most successful that you are seeing. There is some sort of gated, gated content for remarketing. You're not going to like land that lead directly in from that LinkedIn ad. It's more of a long-term play to build your pipeline and funnel. And in my understanding that correctly? Yeah, we have a couple different approaches you can take after you actually get someone to submit their information. Usually larger companies, more enterprise. It's not their first rodeo. And they'll say, hey, just because someone downloaded a guide doesn't mean they are ready to talk to someone. We are going to put him in our nurture stream. We're going to wait until they get a lead score. That's high enough to push them to someone in sales. And so you'll have those, but I would say the majority of LinkedIn advertisers are not the, the enterprise and they need leads. They they've got an SDR team, our sales team that's ready to start following up with people. So the best approach I can recommend is to a sales person like yes- know what this person is signed up for, they download it a guide. It, it wasn't a demo request. So you have to approach it as a- I'm here to be a resource to you and be helpful to you. I'm not just trying to sell you. And if you can really customize that approach and make it, you know, I'm here to be a resource to be a consultant to you, help you solve your problems. Obviously it takes more work to research every lead like that, but you can actually take someone who downloaded a white paper and to turn it into a sales conversation, usually 10 to 20% of the time. And that sort of, There's always that push and pull in a fight between marketing qualified leads, sales qualified leads, and salespeople just wanting the lowest hanging possible fruit that they can go in and close. They don't want to do the work. And that's also where a lot of leadership don't invest into, you know, LinkedIn marketing or, or, or Ads because some of them do take a little bit of extra work and development and everything. So it's like, you know, how, how do you feel? How do you, how do you get your clients sell it to understand the balance between that's something I've always found an uphill battle on, for sure. Yeah. Well, I'm at a nice advantage here because I came from the world of search. And so Google Ads, and SEO is what I did for like the first seven years of my career. And so I get it when I'm talking to accompany, who says, umm, you know, we're used to Google ads leads where they are requesting a demo with software. And so we just hop on the phone and give them what they ask. And LinkedIn Ads is, it's so different. I mean any type of social advertising is different. You have to offer value first and you know, what's going to be a little bit longer term. So the way I kind of pitch it to people to picture is LinkedIn Ads is really good at making sure that you're getting exactly the right people onto your website or to engage with your brand and then re-targeting and search- they are more bottom of funnel. That's when you're going to get them back and, and convince them. So use LinkedIn for mid to top of the funnel, introduce people to your brand and, and then rely on, on search channels and more direct channels to get more serious with them. The big challenge that most people who run Google Ads face, especially if they have a high ticket item is a sales team just says, ah, man were getting a ton of tire kickers and mom and pops here. Could we qualify them a little bit? And that's because you know, you're targeting a keyword. You're not targeting or filtering out people who wouldn't be able to afford what you do. LinkedIn Ads solves that problem, but it's gonna have a little bit longer have a sales cycle. Yeah. It gives you a next level and, and something that's interesting too... Just kind of shifting here is people don't realize there's actually three, maybe even four different ways to do LinkedIn advertising. And so what's your perspective on that in the different ang

When it comes to paid ads, the old saying still holds true, “don't put the cart before the horse.” Simply put, the most important thing to remember is to make sure that customer journey and sales funnel are dialed in and ready to go, before you start putting money into it.

In a lot of ways, online marketing has very much become a “pay to play” space, especially for medical practices who want to expand their reach or need to get quick results in a saturated market. Online ads can be a great way to get the results you want for your practice, but it's important to choose the right ad network to fit your needs. In this episode, we'll discuss two of the most effective and popular ad networks for medical practices: Google Ads and Facebook Ads. Learn more about the pros and cons of each option, and how to choose your ads. See acast.com/privacy for privacy and opt-out information.

El mes de octubre de 2021 será recordado, entre otras cosas, por el mes en que Mark Zuckerberg anunció el nacimiento de ‘Metaverso': un mundo virtual en el que el dueño de Facebook, Instagram y Whatsapp quiere que compres, te diviertas, trabajes y sigas conectando.Un proyecto visionario que pretende superar el internet de las pantallas y que ve la luz en un momento de enorme crisis reputacional de la compañía por un modelo de negocio cada vez más cuestionado basado en la economía de la atención: cuanto más tiempo pasamos los usuarios ante la pantalla, más facturan.En el episodio de esta semana vamos a analizar el mundo digital con dos mujeres cuyo día a día transcurre entre hashtags, algoritmos y costes por click. Dos emprendedoras con negocios rentables pero que están lejos de parecerse a ese paraíso que muchos y muchas intentan vendernos, una realidad falseada, edulcorada y filtrada de negocios de 6 cifras desde la comodidad del salón, la campiña inglesa o una playa de Bali, y que no tiene nada que ver con lo que sucede en la vida de verdad.Bienvenidos al mundo del emprendimiento y el mundo de las redes sociales sin filtro y sin pelos en la lengua. Marianela Sandovares es emprendedora online, especialista en Redes Sociales, Community Manager, formadora, YouTuber, Podcaster e infoproductora. Cuenta con +1000 ALUMNOS ONLINE en más de 50 países, +300 K SEGUIDORES Entre YouTube, Instagram, Facebook, TikTok, LinkedIn, y +100k ESCUCHAS Podcast semanal con más de 100 episodios publicados.Pat Carrasco es experta en marketing online estratégico y Facebook Marketing Partner. Es profesora de marketing digital en diversas universidades, y es la capitana de Las cosmonautas, un estudio de Marketing especializado en herramientas digitales de pago como Facebook y Google ADS que ayuden a sus clientes a acelerar y automatizar procesos.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we're defining longtail keywords, why we used them, why they're “dead,” and why we've replaced them with “full context” keywords. Chris also breaks down several match-type agnostic examples that help explain the concept for a wide variety of industries. (4:11) What is a longtail keyword?Keywords that are 3+ words in length that go beyond an action term plus a core term; super low volume, highly niched keywords(9:18) Why did we use longtail keywords used?Word to word targeting used to be possible(12:07) Why are longtail keywords dead?With the loosening of match types, now we have to match idea to idea/topic to topic/theme to theme; search results are more individualized based on other data(16:42) What is a “full context keyword”?3 or more words that express a complete thought that define the search firmly in the search funnelExamples by industry –(24:17) Medical technology(27:41) E-commerce(33:00) Rentals(37:57) Furniture(45:42) Home services(47:57) Travel We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 

Ivan de Benito es un emprendedor que se destaca en el tráfico en plataformas como Facebook, Instagram, YouTube y Google Ads. Esta habilidad le permite conectar con las necesidades de los clientes, logrando que esas personas contraten el servicio que ofrece. La tecnología está en constante cambio por eso hay que estar atento a todo lo que sucede en estas plataformas, de lo contrario las campañas no van a tener los resultados deseados. Suscribete y Visitanos en: www.RecetaDelExito.com Apple Podcast (iTunes): https://apple.co/2Igcnoh Listo para Crear tu Podcast? www.CursoDePodcastGratis.com Twitter Handle: @alexdalirizo Facebook Page: https://www.facebook.com/recetadelexito/ RDExito: http://recetadelexito.com Instagram: https://www.instagram.com/alexdalirizo/ Stitcher: https://www.stitcher.com/s?fid=508313&refid=stpr Spotify: https://spoti.fi/3cmJqVs

Scammers have a clever new tactic that really works. They're creating Google ads to piggyback off search traffic; one scheme cost people over $500,000 in cryptocurrency in one weekend. Plus, tips for taking better pictures of your furry friends, and Ben gives his first five-Ben head review. Listen to find out what merited the honor. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's day and age, online marketing plays a pivotal role when it comes to business growth. But how can someone expand a real estate portfolio using this marketing strategy? Dive into this episode as Bryan Driscoll shares how his company helps investors to generate more motivated sellers and the benefits of utilizing different platforms to grow a real estate business.Key Takeaways To Listen ForHow website and SEO work for real estateTop online marketing keywords and common digital marketing mistakesTips for utilizing pay-per-click (PPC) and paid digital advertisingWays to successfully convert an online lead into a dealWhat is considered a “good deal”?Buy and Hold Strategy: Upper class vs. lower classResources Mentioned In This EpisodeFree Apartment Syndication Due Diligence Checklist for Passive InvestorAbout Bryan DriscollBryan Driscoll is a real estate investor, a digital marketing and SEO expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.Bryan has over a decade of experience doing SEO for both large and small companies, startups, and fortune 500 companies.Also, Bryan has been recognized by Forbes and other major publications for his work perfecting it over the past 12+ years.However, five years ago, after investing some of his agency profits into rental properties, he and his business partner realized they had the upper hand in generating leads for motivated sellers. That was the start of his real estate investing journey, and Bryan now owns 20+ properties.Connect with Bryan Website: Motivated LeadsPhone: 412.254.9225To Connect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams

It turned out to be a busy week because we have a confirmed Google search algorithm update - the November spam update that is rolling out. I posted my monthly Google webmaster report as well...

Tracking wird immer komplizierter und dabei ist es im Marketing auch extrem wichtig. In dieser Episode beschäftigen sich Malte & Stephan mit Serverside Tracking. Dabei fällt das Cookie Tracking weg und dein Server übernimmt das tracken. Was steckt noch dahinter und wie Datenschutzkonform ist diese Tracking Art zum jetzigen Zeitpunkt? All das erfährst du in dieser Folge!

This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.

In a lot of ways, online marketing has very much become a “pay to play” space, especially for medical practices who want to expand their reach or need to get quick results in a saturated market. Online ads can be a great way to get the results you want for your practice, but it's important to choose the right ad network to fit your needs. In this episode, we'll discuss two of the most effective and popular ad networks for medical practices: Google Ads and Facebook Ads. Learn more about the pros and cons of each option, and how to choose your ads. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play HealthcareNOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

In today's episode of the Live UNREAL w/Glover U Podcast, Jeff shares how to build your UNREAL Life through listings, and what it takes to become an exceptional listing agent. It all starts with mindset - every successful listing agent thinks in a specific way, and that's reflected in their daily activities.  Listings have a higher ROI than buyers, and they give us more control over our time. The more time we spend fine-tuning that aspect of our business, the closer we get to our goals.  As a bonus, later in the episode Jeff is joined by Geno D'Angelo, an agent who has mastered skills-based selling at quite a high level. Geno talks about his real estate journey, growing his business, and why he shifted from personality-based selling.  You'll also learn: 5 reasons why mastering sellers is critical The true meaning of script mastery The difference between skills-based agents and personality-based agents Why we have to accept that as real estate agents we're sales people   Quotes  Living an unreal life is hard to do when you can't control your time. -Jeff Glover   When you start to get good at things that are hard, you build confidence within yourself. -Geno D'Angelo    Key Points  High resistance, high rejection vs. low resistance, low rejection activities  The path of most resistance leads to the path of most freedom. Rejection is part of that resistance. Most agents spend their time on the low resistance, low rejection activities, and subsequently get less results. If you want to earn more, you have to put more time into high resistance, high rejection activities.    7 Mindset Habits of Great Listing Agents They value their time above all. They understand that every day is a job interview.  They have a growth-oriented, learning-based mentality and always vet out shiny object syndrome.  They make business-based decisions, not ego-based decisions.  They thrive off rejection because it means they are working with someone who is likely to work with them. They start every day from a zero mindset.  They prioritize skills-based selling over personality-based selling.    Success with online lead portals  Online portals like HomeLight have managed to outcompete agents and intercept the seller, but that doesn't mean we can't work with them. If you search on Google, you'll find out that platforms like Homelight have taken over the Google Ads space. If you want to generate leads through them, you have to regularly go back into the backend and update the leads. 

Today I will talk with Tyler Gregg from Ampd to discuss dial in your external traffic efforts with API's and extended data access that tie up usually fudged attribution data for your Google Ads campaigns specifically sending to your Amazon product page. Tyler and his team at Ampd are big data analysts who previously worked very closely with the Google Analytics team! They've now brought that knowledge to the Amazon industry and have developed a major breakthrough that allows you to confidently get sales on Amazon with external traffic!

In this video I share my October 2021 passive income report You'll see my sales numbers, revenue, profit, etc for my e-commerce businesses: Amazon FBA, Amazon Merch, Amazon KDP, Dropshipped Print on Demand & Google Ads

Thank you to our VIP sponsors! Special Thanks to our friends: Topics: -This week we welcome Dan Monge of Monge IT Consulting / Mac IT Pros -In addition to running his business, Dan works with Watchman Monitoring in a variety of capacities. -We have our usual Watchman discussion where we discuss use cases and helpful tips. -Joe installs Watchman on his company computers as well, to keep tabs on the health of his equipment. -Dan adds “Connect to Server” shares to make it easier for users to mount network volumes. -Dan focuses on businesses only and refers any residential referrals to a fellow consultant. Dan & Jerry talk about the fall of Google Ads and being mistaken for Apple. -Another hat tip to our friends at TidBITS Content Network. -smith.ai chat feature has really helped Jerry for no additional cost. -Zendesk has a chat feature that Sam has put to use. -What is chaff? Is it champing or chomping at the bit? -The group discusses failed (or were they?) marketing ideas. -Do you still use business cards? -Company shirts and branded equipment gets noticed. -Dan tries to convince Joe to move away from hourly to monthly plans. -In Dan's parting words, he encourages listeners to become patrons.

Welcome to the Sprint to Profit Podcast for Amazon Sellers. On today’s episode, we’re talking with Tyler Gregg from the data company Ampd.io. Ampd specializes in giving Amazon sellers better data points for their Amazon attribution so you can make better decisions about your company. What is working? What isn’t working? How to use Google Ads to help your listing? That’s right, Google Ads. Tyler talks about how to use Google Ads for your Amazon business with data points to help get clarity around the limited information that Amazon provides you on the attributions dashboard. He also gives To get some FREE training on what it takes to have a successful business to fuel your lifestyle, head to www.goteamreal.com to download our FREE training today. Also head to www.goteamreal.com/income to download your free INCOME calculator. Talking Points: 00:23 - Hello and Welcome 01:21 - Tyler’s journey to Ampd 03:54 - How Amped.io helps Amazon sellers specifically 09:00 - Tips for using Google Ads 12:40 - The perfect seller to start using Ampd 19:17 - How Ampd gathers and utilizes data 23:10 - Starting budgets and how Ampd helps with feeling in control 29:00 - Common mistakes 33:20 - Last minute helpful tips 37:10 - How to reach Tyler and find Ampd 38:23 - Summary 41:16 - Conclusion Resources/Links: Amped: https://ampd.io/ Money/Time Investment Tool: https://www.goteamreal.com/smartgoal Our Website: https://www.goteamreal.com/ Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/ Quotes: “You need the data to see which keywords from Google Ads are actually converting Amazon.” - Tyler Gregg “Google Ads are hard. They’re difficult to nail. But with technology, we’re giving you this unfair advantage versus a lot of other sellers.” - Tyler Gregg “A lot of Amazon sellers aren’t utilizing Google Ads yet.” - Tyler Gregg “We’re giving you the data to see what actually works.” - Tyler Gregg

If you don't know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.   John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display.    You don't have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim's general overview will give you exactly what you need to help you oversee and manage the people running your campaigns.   Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you.    IN THIS EPISODE YOU'LL LEARN: How to allocate dedicated budget to your highest value campaign types  Which campaigns are most powerful and why The science behind the magic of dynamic search ads How much you can expect to spend on each campaign   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Episode 304 (How to Get Insane Google Smart Shopping ROAS)  If you disagree with something, tell Kasim on Twitter.   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Zero Down (Roland Frasier's new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Running a successful Google Ads campaign continues to become more and more complex. In this episode, the guys are answering some simple and essential questions to help you slow down, simplify your thinking, and achieve your goal. (9:08) What do you want - leads or sales? Who has those leads?Consider the person who needs the product/service your company is offering. Think about what device they might be using and what kind of frame of mind they're in when searching. It's not about the person, it's about how they're searching. Think about the individual, not the group demographics. (13:06) How do we get in front of that person?Consider the searcher's concerns in the keywords/search terms as well as the ad copy. Responsive ads are coming in June 2022 which will offer quick feedback on the quality of your ad copy (determined by AI)  but may affect your ability to connect with the individual on an emotional level. A poor rating might mean your ad isn't served as often, but you can trust the data to see if it's effective. (29:20) Are my keywords and search terms getting results? Are they matching my “get in front of the person” goals or taking me off that path? This is a constant adjustment and an ongoing improvement process. Modify by using full context keywords or negative keywords.(41:41) Am I getting good conversion rates? “Good” is a relative term.  It depends on the industry you're in and who you're selling to. You can't base the success of a Google Ads campaign solely on the conversion rate. If they're not converting, it usually comes down to the presentation of the product or service on the website. We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 

Many real estate investors never flip more than 30 houses a year. But today's guest, Chris Music, accomplished that goal.  Chris's secret?  He swapped out direct mail campaigns with online marketing. Not only does he get a better return, but he's able to work less while flipping 30 houses a year — in California of all places.  In this episode, Chris reveals why online marketing is superior to offline marketing and how it's helped grow his business consistently over the past couple of years.  Ready to discover why online marketing is your key to growth and success? Listen to the episode now. Show highlights include: The “Supply Force Depreciation” secret for why home prices continued to rise throughout 2021 against experts' advice that they would drop (3:31)  Why real estate investing is one of the safest industries in the world (even as the world turns upside down) (4:38)  The weird “Mental Zone” the real estate industry is entering (and why you shouldn't worry that price inflation is slowing down) (7:15)  How to be a successful real estate investor in California (even as there's a mass exodus of people leaving) (8:49)  The “Looking For You” reason why Google Ads beast direct mail campaigns 9 times out of 10 (13:16)  Why redesigning your website might be the most profitable marketing investment you make all year (15:22)  If you'd like to get in touch with Chris Music and sell your house, you can find his website at https://www.psbuyshouses.com/.  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

You may have heard the idea that only 20% of what we do in business produces 80% of the results. And it follows that if you identify the right 20% and focus on that, you can scale a syndication business fast. But what does that look like in practice? How do you apply the 80/20 rule to make decisions around how to spend your time? Endorsed by Forbes and Inc. Magazine, Perry Marshall is one of the most expensive business strategists in the world and the creator of the world's largest science research challenge, the $10M Evolution 2.0 Prize. Perry's reinvention of the Pareto Principle is published in the Harvard Business Review, and he is the author of eight books, including 80/20 Sales and Marketing and Memos from the Head Office. On this episode of the Financial Freedom with Real Estate Investing, Perry joins cohost Garrett Lynch and me to explain the concept of the Pareto Principle and discuss how it applies to real estate syndication. He describes how we can leverage the 80/20 pattern to scale an investing business, challenging us to focus 50% of our attention on the right 1% of our investments. Listen in for Perry's advice on identifying and marketing to the right investors and learn how YOU can use the 80/20 rule to prioritize your time as a multifamily syndicator!    Key Takeaways  The concept of the 80/20 principle  Originated by Italian economist Vilfredo Pareto Identified 20% of people have 80% of wealth Perry's realization re: the fractal nature of 80/20 Pattern of 80/20 inside every 80/20 1% of customers make 50% of purchases How a syndication businesses can scale using 80/20  1% of investments produce 50% of profits Focus half of attention on right 1% How to identify the 20% of investors to focus on Make prospects DO something to qualify lead Focus marketing on 20%, then repeat process  Perry's insight around the 20/120 rule of business 20% of activity makes 120% of revenue Bottom 20% takes you backward The message in Perry's book Memos from the Head Office Tap into spirituality and faith for decision-making Listen to insight from God to resolve conflict Connect with Perry Marshall  Perry's Website  Sell 80/20 Resources  Register for Michael's Platform Builders Masterclass Learn More About Michael's Mentoring Program Join the Nighthawk Equity Investor Club Financial Freedom with Real Estate Investing by Michael Blank 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall ‘80/20 Is a Fractal Law of Nature' in Harvard Business Review John Paul Mendocha Memos from the Head Office: Channeling the Muse in Business and in Life by Perry Marshall and John Fancher Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes and Bryan Todd Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance and Thomas Meloche Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes:This week the guys are tackling more of your Google Ads questions regarding the staffing and recruiting industry, finding value in a campaign that doesn't track conversions, the usefulness of the ad preview tool, the impact of pausing a campaign, and what to do if your conversion rate is showing over 100%. (3:47) Q: Could you talk about the staffing and recruiting industry? It seems like a different beast with more targeting restrictions and high CPCs. A: It's a unique industry because of the intensity by which people search. High volume, high response, and a lot of competitors mean you have the unique opportunity to try a lot of experiments. Drill down on what job you offer specifically.(12:42) Q: My client is not able to track conversions. Would you accept clients who have this setup? How do you judge success? How do you know what to optimize? A: It's not as big of a problem as it seems. The campaign will never be as good as it would if you had the tracking/conversion data, but it's still a good value for marketing money because of search terms, CPC, and keywords. You can judge success on many other secondary factors.(19:24) Q: Do you think the ad preview tool is useful for clients to see their own ads without affecting search results? A: It's usually a last resort to a client who doesn't see their ad. Because we're working with a digital product, we have to work with the numbers we see. (25:48) Q: Will stopping my ads have a negative impact on a campaign and/or account level due to a build-up of negative history on the days the ads aren't running? Ideally, we would like to run our ads every day but sometimes we aren't able to due to budget and cash flow problems.A: There is not a negative impact on a campaign just because you pause it, but there is a momentum shift. You're not being hurt, but you're not getting the benefit of the momentum. The second part of the question is a budget consumption issue. Someone is overstepping the budget and not appropriately distributing it across a month.(31:39) Q: We're an eCommerce site only tracking sales as conversions, but are seeing a 500% conversion rate on one click/keyword. Can you convert more than once from one click or is this a bug?A: This is a conversion tracking issue. Go to search terms and search by conversion rate then look at the conversion count setting – change it from “every” to “one”. It could also be an issue with the conversion tracking code placement.We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.   Send us your questions here - https://paidsearchpodcast.com/contact-us/      First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: http://bit.ly/2Pj0MtT Music released by Argofox https://youtu.be/8BXNwnxaVQE Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8