Podcasts about Google Ads

Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!Try Opteo for free for 28 days - https://opteo.com/pspKeyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads.

Many auto repair shop owners struggle with cash flow despite having decent sales and respectable margins.Why?Sometimes the answer isn't on the Income Statement.In this Weekly Blitz episode, I discuss why owner draws can become one of the most overlooked causes of cash flow problems inside an auto repair business.After reviewing a shop's financials, I discovered multiple family members were taking approximately $15,000 per week in draws from the company. The withdrawals were sitting on the Balance Sheet, making it easy to overlook their impact on operational performance and cash flow.In this episode you'll learn:Why owner draws deserve more visibilityThe difference between tax accounting and management accountingHow hidden withdrawals impact cash flowWhy businesses should determine what they can afford to distributeThe two solutions available when draws exceed profitabilityWhy numbers can hide even when they don't lieSponsored By Shop Marketing ProsShop Marketing Pros helps independent auto repair shops dominate their markets through SEO, website design, Google Ads, and digital marketing strategies built specifically for the automotive industry.Learn more at:https://shopmarketingpros.comNeed Help Understanding Your Numbers?Schedule a discovery session with AutoFix Auto Shop Coaching today.https://autoshopcoaching.comThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How permanent lighting can add $100,000+ in additional annual revenue without starting a completely separate business. ✅ Why more landscapers are offering permanent lighting as a way to create off-season revenue and keep cash flow moving year-round. ✅ How permanent lighting helps retain great employees by giving your team work during slower months instead of layoffs or reduced hours. Video Timestamps: 0:00 Introduction 0:54 Demand 1:55 Profit Margins 4:13 Employee Retention 5:02 Operational Risk 6:20 Marketing & Sales –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

Most business owners assume that spending more money on advertising will automatically generate more leads and revenue.According to Vi Wickam, that's one of the biggest marketing myths entrepreneurs still believe.In this episode of The Proven Entrepreneur Show, Don Williams sits down with Vi Wickam, partner at Wizard of Ads Online, to discuss the realities of Google Ads, digital marketing, brand building, AI, lead generation, marketing transparency, and business growth.Vi shares why Google's goals are often different from a business owner's goals, how agencies can unintentionally create misaligned incentives, why tracking data is never as accurate as most people think, and why trust remains one of the most valuable assets a company can build.Whether you're a founder, entrepreneur, CEO, marketing leader, consultant, coach, or business owner, this conversation offers practical insights that can help you make better marketing decisions and avoid costly mistakes.WHAT YOU'LL LEARNWhy more ad spend doesn't always mean more revenueThe difference between brand keywords and non-brand keywordsCommon Google Ads mistakes that hurt ROIWhy many marketing reports can be misleadingHow trust impacts customer acquisitionThe truth about marketing attribution and trackingWhere AI helps marketers and where it falls shortHow entrepreneurs can break through growth plateausMEMORABLE QUOTES"80 to 90% of your posts should build community.""Your brand keywords can give you 25 to 100X ROI.""If they say pay us and we pay Google, run away."ABOUT THE GUESTVi Wickam is a partner at Wizard of Ads Online, helping businesses align timeless persuasion principles with modern digital marketing strategies. His work focuses on Google Ads, branding, lead generation, business growth, and marketing transparency.

What separates the child care owners who thrive from those who stay stuck? Sometimes the answer is a willingness to embrace change, take calculated risks, and keep learning no matter how long you've been in the industry. In this episode of the Child Care Genius Podcast, Brian and Carol Duprey welcome Kaye Boehning, owner of Tomorrow's Promise in Texas, to share her journey from operating a single center to successfully leading three thriving locations.   Listen in as Kaye discusses how she expanded during one of the most uncertain periods in recent history, why she chose to become a multi-location owner, and what she learned about leadership, delegation, and trusting her team along the way. With nearly 30 years in the child care industry, Kaye offers valuable insights into identifying growth opportunities, positioning for future success, and building a business that doesn't depend entirely on the owner being present every day.   Tune in to this episode as Brian and Kaye dive into practical enrollment strategies that are producing real results, including targeted Facebook advertising, community engagement, creative content marketing, and educational outreach to local families. They also discuss how artificial intelligence is helping Kaye improve hiring decisions, streamline operations, and even navigate the demanding accreditation process.   Join us for an inspiring conversation about growth, innovation, and adapting to an ever-changing industry. Whether you're considering a second location, looking for fresh enrollment ideas, or simply want to learn from a seasoned owner who continues to evolve and embrace new opportunities, this episode is packed with practical takeaways you can apply to your own business.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

What if the biggest thing holding your child care center back isn't your effort… but your marketing strategy? In this episode of the Child Care Genius Podcast, Brian and Carol dive into the marketing pillar of leverage and share practical ways child care owners can attract more families and increase enrollment.   Tune in as they discuss websites, Google Ads, social media, referral programs, signage, and the common marketing mistakes that keep centers from reaching full capacity. If you want your center to stand out in a crowded market and create consistent enrollment growth, this episode is packed with simple but powerful strategies you can start using right away.  Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

If you're running Google Ads and haven't checked your account-level automated assets recently, there's a good chance you're spending money on site links, callouts, and snippets and other AI-generated assets you never set up yourself.In this quick tutorial, I show you exactly where to find automated extensions in Google Ads and how to switch them off. This will save you a lot of money. This came up during a client account audit, and it was AI that reminded me and flagged where the spend was actually going — which is part of why I keep pushing AI as a core part of any PPC workflow nowadays. If you missed the previous video on how I use AI day-to-day for B2B SaaS marketing, the link is in the resources below.Note: this tutorial will help if followed visually.-------------------------------------------------

Quand une boîte est en forte croissance, tout le monde est sous pression. L'équipe grossit, et ce qui faisait la croissance d'hier ne fait plus celle de demain.Voilà le défi de tout CMO dans une boîte en hypercroissance : passer à l'échelle sans perdre en agilité ni en rapidité d'exécution.Dans cet épisode, je reçois Aurélie Mezbourian Fliedel, ex-CMO d'Alan et Fondatrice de Tech Marketing Leaders. Elle nous partage son playbook pour passer à l'échelle sans perdre en agilité.Au programme :Les enjeux d'un CMO dans une boîte qui scaleArbitrer entre court terme et long termeStructurer ses premiers profils marketingScaler son équipe sur 3 dimensionsL'erreur de recrutement à ne pas faireComment évolue le rôle d'un leader marketing

1.000 Akten. 8 Bewertungen. Das ist kein Ausnahmefall – das ist die Realität der meisten Kanzleien. Und es ist das teuerste Loch in deinem Marketing. In dieser Folge sprechen wir darüber, warum selbst zufriedene Mandanten keine Bewertungen hinterlassen – und was du dagegen tun kannst: - Warum gute juristische Arbeit nicht automatisch eine Bewertung auslöst - Welcher Denkfehler fast jede Kanzlei teuer zu stehen kommt - Warum ein passiver Link in der E-Mail-Signatur nie reicht - Wie ein System aussieht, das 24/7 Bewertungen für dich einsammelt – ohne deinen Aufwand - Was 83 % deiner zufriedenen Mandanten grundsätzlich bereit wären zu tun – und warum sie es trotzdem nicht tun Wenn du Geld in Google Ads, SEO oder deine Website steckst und verstehen willst, warum da unten so wenig ankommt – diese Folge gibt dir die Antwort.

Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions.  Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance.  He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits.  Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them. In This Conversation We Discuss:  [00:30] Intro [01:30] Solving messy data gaps in business [03:33] Building tools to fix your own pain [04:50] Rebuilding analytics for a new internet era [06:20] Adapting to a more privacy-first internet [06:56] Moving beyond session-centric measurement [08:15] Aligning analytics with real shopping sessions [09:24] Shifting from plug-and-play to custom reporting [10:25] Callout [10:36] Overcoming the GA4 learning curve shock [12:37] Unlocking power in custom GA4 explorations [13:13] Fixing tracking before analyzing performance [14:37] Breaking down how GA4 actually receives data [16:53] Understanding why GA4 misses real orders [18:23] Fixing missing orders with server-side tracking [20:44] Choosing build vs buy analytics tools [21:31] Keeping analytics simple for early-stage stores [22:37] Avoiding over-optimization too early [25:01] Staying grounded in real customer acquisition [25:47] Combining clean data with real interpretation [26:49] Making GA4 implementation simple for merchants Resources: Subscribe to Honest Ecommerce on Youtube The leading GA4 integration for Shopify slideruleanalytics.com/ Follow Kevin McLaughlin https://www.linkedin.com/in/kevin-mclaughlin-1900/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Ein Google Ads Audit klingt erstmal sinnvoll: Jemand schaut tief ins Konto, findet Fehler und zeigt Potenziale. Aber genau hier liegt das Problem. Nicht jedes Konto braucht sofort eine teure Analyse. Manchmal fehlen schlicht Daten, Budget oder die Bereitschaft, danach wirklich etwas zu verändern. ---- Wann ein Google Ads Audit sinnvoll ist - Wenn viele Personen über Jahre am Konto gearbeitet haben - Wenn alte Kampagnen, falsche Conversions oder veraltete Strukturen im Konto liegen - Wenn Google Ads und Analytics dieselben Conversions doppelt zählen - Wenn niemand mehr den Gesamtüberblick über Kampagnen, Tracking und Webseite hat ---- Typische Situationen für einen tiefen Konto-Check - Die Kampagnen laufen seit Monaten oder Jahren auf einem Plateau - Mehr Budget bringt nicht mehr Leads oder Verkäufe - Ein Agenturwechsel steht bevor - Das Werbebudget soll deutlich erhöht werden - Es gibt Zweifel, ob auf die richtigen Conversions optimiert wird ---- Wann ein Audit eher Geldverschwendung ist - Das Konto läuft erst seit wenigen Wochen - Es gibt zu wenig Klicks und Conversions für eine echte Diagnose - Das monatliche Budget ist zu klein, um belastbare Daten zu erzeugen - Du willst Empfehlungen zwar hören, aber nicht umsetzen - Das Konto ist okay, aber die Webseite schreckt Besucher ab ---- Woran du ein gutes Audit erkennst - Es zeigt konkrete Probleme, nicht nur allgemeine Schwächen - Es erklärt verständlich, warum etwas nicht funktioniert - Es gibt klare Lösungsvorschläge - Die Empfehlungen sind priorisiert - Tracking, Kampagnen, Webseite und Werbekanäle werden gemeinsam betrachtet ---- Ein Audit lohnt sich, wenn dein Konto genug Historie, genug Budget und genug Daten hat und du bereit bist, danach wirklich zu handeln. Wenn du nur Bestätigung suchst oder keine Umsetzung geplant ist, spar dir das Geld.

Most people think the biggest risk in buying a business is overpaying. It's not. It's signing an LOI you don't fully understand. Moving fast because someone on the internet told you speed wins. Then finding yourself thirty, forty thousand dollars deep into a deal that was never going to close the way you structured it. Eric Hsu has seen it happen more times than he can count. Over 160 closed deals as an M&A attorney who exclusively represents buyers. And the pattern almost always starts at the LOI - that document most first-time buyers treat like a formality. AI can hand you twenty questions to ask a seller. It can flag risk, validate numbers, model theory. It's genuinely useful. And genuinely dangerous when you don't know what you're actually looking at. Because AI can't read why a seller gets vague about their Google Ads account in a way that means something. It can't tell you that annual subscription revenue the seller just collected isn't really theirs yet - and your client inherits every obligation to fulfil it. It doesn't understand deal psychology. It can't sit across from someone who built their business over thirty years and feel where the resistance is coming from. That's pattern recognition. That's what 160 closed deals actually buys you. In this episode, Jaryd and Eric pull apart exactly where AI helps, where it quietly misleads you, and where it has no business making the call. You'll learn: Why the LOI is the single most expensive legal mistake first-time buyers make - and what stress-testing one actually looks like before you sign The working capital trap that kills deals mid-diligence and leaves buyers choosing between injecting $100K cash or walking away with nothing How SBA lending rules have shifted since mid-2025 - and why brokers now favour cash buyers who show up lender-ready from day one What AI genuinely cannot replicate: pattern recognition, human behaviour, and the deal empathy that holds negotiations together The holdco structure Eric recommends for portfolio buyers - when to set it up, why before your first SBA close, and what it actually costs Why integrity issues during diligence are non-negotiable walk-aways - and the dating analogy that explains exactly why The glue of the deal is the relationship. The trust. The ability to get both sides on a call and actually work something out. AI can model the numbers. It can't do that.

Before you spend more money on Google Ads, social media, or external marketing, look inside the practice. In this episode, Regan Robertson and Sara Hansen explain why marketing is not one tactic. It is the full patient journey, from the first ad to the phone call, the appointment, the treatment conversation, and the follow-up.

In this week's episode of Delivering #marketingjoy Jeff Coleman joins the show to discuss Google ads then and now, the right answer when campaigns are underperforming, how to tell when your ads are underperforming, and more!

Jeremy Packee and Emily Anderson break down April's biggest paid media updates, including Google's aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google's new AI-powered qualified call lead tracking, Meta opening AI connectors for advertisers, and the growing shift toward conversational and visual search experiences. The episode explores how AI-generated ad copy, automation-heavy campaign types, and intent-based targeting are changing the way advertisers think about performance media strategy. While these tools continue evolving rapidly, the hosts emphasize the importance of testing carefully and maintaining strong human oversight. Episode Highlights Biggest Shift Google officially replacing Dynamic Search Ads with AI Max marks another major step toward keywordless and AI-driven campaign management across Search and Shopping. Biggest Platform Signal OpenAI launching self-serve ChatGPT ads with CPC bidding signals that conversational AI platforms are rapidly becoming legitimate advertising channels. New Feature to Test Google's AI-powered qualified call lead tracking could provide advertisers with more meaningful phone call conversion data without relying entirely on third-party tools. Control Upgrade Google's new AI Brief controls for AI Max campaigns give advertisers more influence over messaging, audience direction, and search matching through natural language prompts. Creative Reality Check AI-generated ad copy and creative tools continue improving quickly, but Jeremy and Emily caution that brands still risk losing differentiation if everyone relies too heavily on the same automation systems. Other Platform Updates • Microsoft launched AI Max for Search campaigns • Google introduced real-time policy reviews for Responsive Search Ads • Reddit expanded Reminder Ads globally for all advertisers • TikTok added more Smart+ campaign controls and expanded Symphony AI creative tools • Demand Gen added view-through conversion optimization and Commerce Media Suite support • OpenAI released GPT-5.5 and ChatGPT Images 2.0 • Anthropic launched Claude Opus 4.7 and Claude Design • Meta expanded its AI business assistant and introduced Ads AI connectors in open beta • Google updated Ads data controls and added new experiment auto-apply settings • Microsoft added landing page reporting for Performance Max campaigns • eMarketer projects Meta could surpass Google in digital ad revenue by the end of 2026 Final Take AI is no longer just assisting campaign management, it's actively reshaping how advertising platforms operate. But as automation expands across search, creative, targeting, and reporting, the competitive advantage still comes from strategy, testing, and knowing when human judgment matters most.   Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from April

In dieser Folge des Onlineshop Geflüster Podcasts sitze ich mit Tobi, Geschäftsführer und Vertriebsverantwortlichen bei uns, im Auto auf dem Weg zu einem Shooting. Tobi hat in den letzten Jahren tausende Erstgespräche mit Shopbetreibern geführt, quer durch alle Branchen und Umsatzgrößen. Was er immer wieder sieht: nicht fehlendes Wissen ist das Problem, sondern fehlender Fokus. Wir sprechen darüber, warum so viele Shops stagnieren obwohl Content, Produkt und Community stimmen, warum endlose To-Do-Listen und neue Ideen der schnellste Weg zu gar nichts sind, und was passiert wenn man sechs Monate wartet bis der Shop "perfekt" ist, während der Mitbewerber einfach loslegt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Are your thoughts setting a ceiling on your business's financial success? In this special session, I'm sitting down with resident mindset coach Jennifer Vollmann to unpack the psychology of money. Whether you find yourself stalling on financial tracking, overspending, or avoiding your numbers entirely, the root cause usually isn't a lack of business skill—it's your money identity. Jennifer breaks down how to identify inherited limiting beliefs, shift into a factual mindset, and take massive action to build long-term profitability. Key Takeaways Your Money Identity Runs on Autopilot: You didn't develop your view of money when you started your business. Your money identity is the sum of all the stories you've heard, witnessed, or been told since childhood by parents, culture, gender expectations, and society. The Proof Trap: When you hold a belief like "I'm bad with money," your brain actively drives behaviors (like avoiding your bank account or over-discounting) that generate chaos. Your brain then points to that chaos and says, "See? I told you so," locking you into a toxic loop. Neutralize Numbers with Facts: Money on a screen is just data. When you look at financial figures stripped of emotional stories, your brain stops panicking, allowing you to make strategic decisions. The 20% Rule: You don't need to 100% believe a massive, positive new affirmation overnight. Upgrading your mindset by just 20% with a believable, factual step (e.g., changing "I can't save" to "I saved money for that one specific thing once, so I know how to do it") is enough to start shifting your actions. Action Creates Evidence: Thought work is fun, but it stays in your head without a physical shift. True empowerment comes when you move from feeling disempowered to taking control through clear, daily actions. Quotes to Remember "An identity is just a thought you've had over and over again about yourself. You now believe it to be true, but it doesn't actually make it true." – Jennifer Vollmann "Numbers are just numbers on a screen. When we look at them as neutral data, the brain can't argue feelings, and it's a much easier place to act from." – Jennifer Vollmann "The framework doesn't change based on your personality or product. The business owners who see the results they're looking for are simply the action takers." – Ciara Stockeland Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Get $300 off your first month of Pie, and start attracting more high-intent customers through Google Ads and AI search. Claim the offer here: https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer

What if the biggest thing holding your business back is your own fear of growth? In this episode of the podcast, Brian Duprey sits down with successful multi-location child care owner Diane to discuss her journey from a single center owner with a "perfect little world" to leading multiple thriving locations. Listen in as Diane shares the mindset shifts, leadership lessons, and hard truths that helped her overcome fear, embrace growth, and expand her business in ways she once thought were impossible.   Tune in to hear an honest conversation about letting go of control, building strong leadership teams, creating accountability, and learning to trust others with your vision. Diane opens up about the challenges she faced, the mistakes she made along the way, and how self-reflection became one of the most powerful tools in her growth as a business owner. Brian and Diane also discuss why the second location is often the hardest, how systems and implementation work together, and why mindset remains the foundation for sustainable success.   Join us as Diane offers encouragement and practical advice for child care owners who dream of expanding but feel stuck by fear, uncertainty, or self-doubt. Whether you're considering your second location or looking for ways to strengthen your leadership and operations, this inspiring conversation is filled with valuable insights that will challenge you to think bigger, take action, and move closer to your goals.   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Are your thoughts setting a ceiling on your business's financial success? In this special session, I'm sitting down with resident mindset coach Jennifer Vollmann to unpack the psychology of money. Whether you find yourself stalling on financial tracking, overspending, or avoiding your numbers entirely, the root cause usually isn't a lack of business skill—it's your money identity. Jennifer breaks down how to identify inherited limiting beliefs, shift into a factual mindset, and take massive action to build long-term profitability. Key Takeaways Your Money Identity Runs on Autopilot: You didn't develop your view of money when you started your business. Your money identity is the sum of all the stories you've heard, witnessed, or been told since childhood by parents, culture, gender expectations, and society. The Proof Trap: When you hold a belief like "I'm bad with money," your brain actively drives behaviors (like avoiding your bank account or over-discounting) that generate chaos. Your brain then points to that chaos and says, "See? I told you so," locking you into a toxic loop. Neutralize Numbers with Facts: Money on a screen is just data. When you look at financial figures stripped of emotional stories, your brain stops panicking, allowing you to make strategic decisions. The 20% Rule: You don't need to 100% believe a massive, positive new affirmation overnight. Upgrading your mindset by just 20% with a believable, factual step (e.g., changing "I can't save" to "I saved money for that one specific thing once, so I know how to do it") is enough to start shifting your actions. Action Creates Evidence: Thought work is fun, but it stays in your head without a physical shift. True empowerment comes when you move from feeling disempowered to taking control through clear, daily actions. Quotes to Remember "An identity is just a thought you've had over and over again about yourself. You now believe it to be true, but it doesn't actually make it true." – Jennifer Vollmann "Numbers are just numbers on a screen. When we look at them as neutral data, the brain can't argue feelings, and it's a much easier place to act from." – Jennifer Vollmann "The framework doesn't change based on your personality or product. The business owners who see the results they're looking for are simply the action takers." – Ciara Stockeland Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Get $300 off your first month of Pie, and start attracting more high-intent customers through Google Ads and AI search. Claim the offer here: https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer

In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Jason Kutasi is the founder and CEO of SkyHouse, a performance marketing agency that managed $50M in ad spend for 2025 - its first full year of business. He's driven roughly $500M in advertising over his career and built a children's book publisher acquired by Scholastic and a digital marketing platform acquired by Capital One.  Jason specializes in copywriting, funnel analytics, and scaling high-growth DTC and telemedicine brands.Highlight Bullets> Here's a glimpse of what you would learn…. E-commerce growth strategies and challenges.Comparison of selling on Amazon versus Shopify.Importance of average order value (AOV) in scaling advertising.Strategies to increase AOV, such as product bundling and premium versions.The role of TikTok and other platforms in e-commerce marketing.Managing advertising campaigns and the balance between creative volume and quality.The significance of agency versus in-house marketing teams.The impact of AI on marketing and the importance of human expertise.Insights on effective copywriting and video content in advertising.The future of e-commerce marketing and the evolving landscape of digital advertising.In this episode of the E-comm Breakthrough Podcast, host Josh Hadley speaks with Jason Kutasi, CEO of Skyhouse, about scaling e-commerce brands. They discuss the importance of average order value (AOV), emphasizing that brands need at least $60 in margin to run profitable paid ads. Jason contrasts Amazon-first versus Shopify-first strategies, recommends bundling and subscriptions to boost AOV, and advises starting with freelancers before scaling with agencies and in-house teams. They also explore Meta advertising, creative quality versus volume, and how AI augments—but doesn't replace—skilled marketers and copywriters.Here are the 3 action items that Josh identified from this episode:Fix Your AOV Before Scaling Ads Don't run paid ads until your average order value and margins can support CAC. Aim for $60+ margin per order using bundles, upsells, or subscriptions.Build on Shopify, Use Amazon as a Bonus Channel Prioritize DTC (Shopify) to control pricing, data, and AOV—then layer Amazon as an incremental revenue stream, not your foundation.Test Creatives Broadly, Then Double Down on Winners Launch multiple ad variations quickly, identify what works, and scale only high-performing creatives with better production and audience targeting.Timestamps:00:00:00 Introduction to the AOV ProblemJason Kutasi explains that Amazon sellers often struggle to scale on other platforms due to a low Average Order Value.00:00:34 Host & Guest IntroductionHost Josh Hadley introduces the episode's topic and guest Jason Kutasi, founder and CEO of performance marketing agency Skyhouse.00:02:26 Amazon vs. Shopify MindsetA discussion on the two primary approaches to starting an e-commerce business and the challenges faced by Amazon-first brands.00:03:39 The $60 Margin RuleJason explains why brands need at least $60 in margin to profitably acquire customers on paid ad platforms like Meta.00:04:37 Strategies to Increase AOVActionable ways to increase Average Order Value, including creating sister brands, bundling products, and offering aggressive subscription models.00:07:56 The "Shopify First" AdvantageThe benefits of a higher AOV, which provides more margin to scale advertising across multiple channels beyond Amazon PPC.00:10:30 Why You Must Be OmnichannelJason argues that Shopify brands should sell on Amazon to avoid losing customers who prefer to purchase there.00:14:01 Case Study: A Massive Meta Ad WinJason details a recent successful video ad campaign that scaled to thousands of orders in a single weekend.00:20:04 Navigating Meta's Andromeda UpdateA discussion on Meta's shift to creative-driven campaigns and the strategy of slicing avatars for better, more stable performance.00:23:34 Agency vs. In-House TeamsJason breaks down when to hire a freelancer, an agency, or build an in-house team for your marketing efforts.00:29:13 Why Most Marketing Agencies FailJason shares his experience with underperforming agencies and what brand owners should look for when hiring one.00:33:28 Building an In-House Team Alongside an AgencyThe importance of building an internal team to de-risk your business and test new offers before scaling with an agency.00:36:38 The Future of E-commerce and AIJason predicts AI will commoditize ad creation, making predictive modeling and data-driven rules the new competitive edge.00:41:42 AI as a Human AmplifierAI won't replace skilled marketers but will augment their abilities, allowing them to perform at a much higher level.00:44:43 Three Actionable TakeawaysThe host summarizes the episode's key lessons: fix your AOV, build in-house, and leverage AI with smart people.00:49:33 Jason's Final RecommendationsJason shares his most influential book, favorite AI tool (Claude Code), and a respected figure in the e-commerce space.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Amazon": "00:02:26""Shopify": "00:02:26""Meta (Facebook/Instagram Ads)": "00:02:56""Google Ads": "00:02:56""YouTube Ads": "00:02:56""TikTok": "00:06:23""PayPal": "00:11:49""Apple Pay": "00:11:49""Google Pay": "00:11:49""Shop Pay": "00:11:49""Claude Code": "00:50:05""Meta": "00:38:16"Books"The E-Myth by Michael E. Gerber": "00:00:56""Cash Flow": "00:49:36"Videos"Video Ads": "00:14:01"Notable Mentions / People"Skyhouse (Jason Kutasi's performan...

This week on Marketing O'Clock: Google's new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global. Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth in Google Ads-https://speakerdeck.com/mhumprey/pmax-vs-standard-shopping-driving-ecommerce-growth-in-google-ads-smx-advanced-2026Plus, hear from some of the leading voices in the marketing world who were present at SMX Advanced! Visit us at - https://marketingoclock.com/

Send us Fan MailEpisode 79 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Ben Glass, the founder of Great Legal Marketing, LLC.Ben Glass has been practicing law for over three decades — and for 21 of those years, he's also been running Great Legal Marketing, one of the most trusted organizations in the legal industry for helping attorneys build firms that actually work for their lives.In this episode of Everything Except the Law, host Nick Werker sits down with Ben to talk about how GLM started, why the fundamentals of marketing haven't changed, and what the most important topics are inside GLM's mastermind rooms right now: people, AI, and digital marketing.But this conversation goes deeper than marketing. Ben and Nick trade stories about CrossFit, triple bypass surgery, refereeing youth soccer, and the personal journaling practice that helped Nick transform his own life. Ben opens up about what it really means to build a law firm around happiness, and why the client isn't actually at the top of the priority list.If you've ever wondered whether it's possible to enjoy running a law firm, this episode is for you.Chapters:0:00 Intro & Nick's CrossFit Origin Story2:05 Ben's Triple Bypass & CrossFit Comeback3:37 Soccer Refereeing, Running 4 Miles a Game & Protecting Young Refs5:23 How Great Legal Marketing Got Started 21 Years Ago8:33 Why Law Firms Are an Easy Target for Vendors11:08 How GLM Helps Lawyers Evaluate & Hold Vendors Accountable13:44 The Right Question to Ask Before Spending on Google Ads15:22 The Top 3 Topics at GLM: People, AI & Digital Marketing19:58 Data Quality, Call Tracking & The 83% Referral Rule21:38 The Best First Step for a New Law Firm: Build Your Relationships22:01 Direct Mail, Newsletters & Putting Others First27:31 "Is Someone Wandering Into Someone Else's Office Right Now?"31:36 The Fish Rots at the Head: Culture Starts With the Owner33:12 How to Increase Your Happiness as a Law Firm Owner36:28 Nick's Journaling Journey & Personal Transformation39:06 Mastermind Groups, Accountability & Bragging Rights42:32 How to Join Great Legal Marketing + Renegade Lawyer Marketing BookGuestBen Glass — Founder, Great Legal Marketing | Managing Attorney, Ben Glass Lawgreatlegalmarketing.com | glmsummit.com | benglasslaw.comTopics Covered-How Great Legal Marketing started 21 years ago — and why the appetite was already there-Why the fundamentals of marketing haven't changed and never will (it's all human psychology)-GLM's model: vendor-agnostic education, not a product pitch-The top three mastermind topics right now: people/culture, AI, and digital marketing-Why 83% of Ben Glass Law's revenue comes from human referrals — and what that means for your firm-The best first move for a new lawyer: direct mail, newsletters, and genuine curiosity about others-Why the right question isn't 'how much should I spend on Google Ads?'-Ben's framework for building a firm that fits your life: vision, permission, and people-The four-quadrant exercise for eliminating the things you hate-Why the client is third on Ben's priority list — not first-Mastermind groups: accountability, bragging rights, and seeing that everyone's a little broken-Ben's soccer referee work and his fight to restore sanity to youth sports-Ben's triple bypass surgery and his return to CrossFit-Nick's personal transformation story and the TikTok journal that started it allPeople & Resources MentionedBen Glass — Ben Glass Law (benglasslaw.com) / Great Legal Marketing (greatlegalmarketing.com)Brian Glass — Ben's son and co-leader at Ben Glass Law and Great Legal MarketingGyi Tsakalakis — AttorneySync; presenter at GLM's upcoming boot campConrad Saam — Mockingbird Marketing; presenter at GLM's upcoming boot campDan Kennedy — marketing legend; coined "the money is in the list"Samy Chong — mindset coach (Toronto); Ben's coach for ~12 yearsNick Werker — host, Everything Except the Law PodcastResources:Renegade Lawyer Marketing — Ben Glass's book (available on Amazon)greatlegalmarketing.com — join the email list, find upcoming eventsglmsummit.com — Great Legal Marketing Summit (annual, October)Ben Glass Law — benglasslaw.com (ERISA long-term disability & personal injury, Northern Virginia)Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4xjerw3w  Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/4c9h8xb8 You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. COURSE CHAPTERS 0:00 Introduction 1:02 How Long Do Facebook Ads Take To Work? 9:10 5 Things To Know Before Running Facebook Ads 22:34 Landscaping FB Ads Failing? Let's Do The Math 31:37 Marketplace Positioning 47:32 Offer Creation 1:04:02 Ad Creative 1:19:43 $100K/Month Video Ad System 1:25:28 Campaign Setup & Structure 1:36:19 5 Targeting Fails Costing You Thousands 1:46:38 Advanced Remarketing 1:59:31 Ad Optimization 2:03:40 Lowering Cost Per Lead 2:13:45 Improving Lead Quality 2:21:51 Scaling Facebook Ads 2:35:39 Appointment Setting 2:49:12 Discovery Calls 3:00:40 Reactivation Campaigns 3:12:47 Case Study: $370K In Sales 3:19:59 Case Study: 192 Leads & $75K Sold 3:31:26 Case Study: $130K in Sales –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

What do financially strong child care business owners do differently? One of the biggest factors is understanding their numbers. In this episode of the Child Care Genius Training Podcast, Brian and Carol Duprey continue their series on the Eight Pillars of Leverage by diving into the critical role finances play in building a profitable, sustainable child care business.   Listen in as they share practical insights on tracking cash flow, understanding financial statements, setting meaningful financial goals, creating a smart tax strategy, and paying yourself first. You'll also hear why financial knowledge gives owners more control, confidence, and opportunities for future growth. Whether you're just getting started or looking to strengthen your financial foundation, this episode offers valuable reminders and actionable advice to help you leverage your business more effectively.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

This week, I recorded from Boston - sorry for the appearance. We covered the Google May 2026 core update rolling out. Google Search Console released to a few new AI performance reports and new AI controls. Bing...

In this episode of Green Side Up, Jordan and Jason sit down with Zack Pitchford, owner of Wilcox Nursery & Landscape in Largo, Florida, to unpack his unconventional journey from high school nursery hand to retail nursery owner and landscape leader. Zack walks through his early days in environmental horticulture at UF, sweating it out on Jordan's maintenance crews, his eye‑opening internship at Valley Crest, and the multiple times he launched (and quit) Pitchford Design & Landscape before ultimately acquiring the historic Wilcox Nursery. He shares how he navigated the numbers, financing, and risk of buying a land-heavy business, rebuilt the team and hierarchy from the inside, and grew both the retail and services divisions. The conversation dives into leadership development, promoting from within, marketing strategy (Google Ads, SEO, email, and video content), and what he's seeing in today's softer design/install market. Zack also breaks down his water-conscious irrigation approach and lawn philosophy, talks about the rise of native plant demand and fine gardening maintenance, and reflects on building a business that can run without him while still serving his community and family. Connect with Zack:

Struggling to consistently attract new clients to your clinic, even though you know the demand is there?In this episode of the Grow Your Clinic podcast, we break down the exact strategies clinics can use to double new clients in the next 90 days. We unpack how to optimise the foundations first - from improving phone call handling and training your reception team to creating a frictionless website booking experience that converts more enquiries into appointments. We also dive into the three core growth drivers for clinics: publishing content consistently, building strategic partnerships, and using paid advertising to amplify what's already working. You'll learn how to create compelling offers, track where your best clients are coming from, and build a marketing system that drives predictable growth.If you're ready to stop relying on luck and start building a clinic that attracts new clients consistently, this episode gives you the blueprint.Need to systemise your clinic? Start your free trial of Allie! https://www.allieclinics.com/ In This Episode You'll Learn:  

Megan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her agency RFP process from scratch — and actually made it fun. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Why are some child care centers struggling with enrollment while others seem to be growing faster than ever? And if you're a newer owner, should you hire a bookkeeper or handle your finances yourself? In this Ask Brian and Carol episode, Brian Duprey is flying solo while Carol recovers from surgery, but he's still bringing plenty of practical advice to answer two great listener questions. First, Brian breaks down the enrollment challenges some markets are facing and explains how population shifts, remote work trends, and local economic conditions are affecting child care businesses across the country. More importantly, he shares strategies for standing out from the competition and attracting more families, even in tougher markets. Brian also tackles a question about bookkeeping and financial management. Listen in as he explains why every owner should understand their numbers, how learning basic bookkeeping can save you money, and the financial mistakes he sees child care owners make far too often. Whether you're looking to strengthen enrollment, improve your financial knowledge, or simply become a better business owner, this episode is packed with practical insights, real-world examples, and actionable advice you can put to work right away. If you have a question you'd like answered on the podcast, submit it to Brian at brian@childcaregenius.com. Your question may be featured in an upcoming episode!   Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

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Microsoft's dispute with a former security researcher takes a dramatic turn as the company raises the possibility of criminal action over the publication of proof-of-concept code for unpatched zero-day vulnerabilities. David Shipley examines the escalating conflict between Microsoft and "Nightmare Eclipse," the criticism from prominent security researchers including Kevin Beaumont and Katie Moussouris, and what the controversy could mean for the future of vulnerability disclosure. Cybersecurity Today would like to thank Material Security for sponsoring this podcast. Material Security provides faster, more complete detection and response for email, identity, and data threats inside Google Workspace and Microsoft 365. You can contact them at material[dot]security. The episode also explores a new category of insider risk after U.S. prosecutors charged Google security engineer Michael Spagnuolo with allegedly using confidential Google search trend data to earn more than $1.2 million on the prediction market Polymarket. The case highlights how prediction markets may create unexpected incentives around non-financial corporate information. Also covered: active exploitation of Palo Alto Networks' GlobalProtect VPN authentication bypass vulnerability CVE-2026-0257, now added to CISA's Known Exploited Vulnerabilities (KEV) catalogue, and a malware campaign that abuses legitimate ChatGPT sharing pages and Google Ads to trick users into downloading malicious software. Researchers also report similar abuse of Anthropic's Claude Artifacts feature. Chapters 00:00 Top Headlines Rundown 00:26 Microsoft vs Zero-Day Researcher 01:28 Responsible Disclosure Fallout 03:32 Why This Dispute Matters 04:32 Polymarket Insider Trading Case 06:07 Prediction Markets Create New Insider Risks 06:55 Palo Alto VPN Authentication Bypass 08:25 ChatGPT Pages Used to Deliver Malware 09:51 Wrap Up and Sign Off Cybersecurity Today is Canada's leading daily cybersecurity news podcast, covering ransomware, vulnerabilities, nation-state threats, cybercrime, security research, privacy, and critical infrastructure security. #Cybersecurity #Microsoft #PaloAltoNetworks #ChatGPT #OpenAI #Google #Polymarket #ThreatIntelligence #InfoSec #CyberSecurityToday

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever written a process that nobody followed? Or built a folder of SOPs that your team politely ignored and you quietly stopped updating? That was a big struggle for today's featured guest, but six weeks before this conversation, he and his team built something that solved a problem most agency owners have tried and failed to fix for years: an AI context engine that makes their operating procedures actually stick. In this episode, he walks through exactly how it works, how they structured shared and personal context layers, how to get your team started without overwhelming them, and why giving AI an outcome rather than a task is the thing most founders are still getting wrong. Andy Janaitis is the founder of PPC Pitbulls, a boutique digital marketing agency focused on Google Ads and Meta Ads for small to medium businesses. His background is in industrial engineering, data science, software engineering, and product management. Throughout these different stages of his career, he always worked at agencies. So naturally, when it came to starting his own business that seemed like the obvious choice. He launched the agency in 2020 alongside a former colleague, the same week his first child was born and COVID hit. PPC Pitbulls' differentiator is measurement: every ad dollar is tracked, client behavior on-site is understood, and optimization follows the data rather than intuition. In this episode, we'll discuss: Andy's solution to the common owner SOP problem Shared context vs. personal context Get next-level results by providing outcomes, not tasks Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The SOP Problem Most Agencies Have Given Up On Every agency owner knows the rhythm. You write the process. You put it in ClickUp or Notion or a shared drive. You announce it to the team. Three months later nobody is using it, and you are back to making every decision yourself because it is faster than watching the system fail in real time. Andy has run this loop and now, just six weeks before the recording, managed to use AI to create a tool that changed everything. It was an AI context engine that pulled from every client touchpoint, including meeting recordings, email, and Slack, and converted that information into living context files the team can query in real time. The key detail is what happens when someone wants to update a shared file. Every central skills file has an owner. Changes get queued for approval rather than overwriting existing rules. What used to be a static document that slowly went stale is now a system that learns, updates, and actually enforces how the agency operates. Shared Context vs. Personal Context: Why the Distinction Matters The context gathered in this way is structured across the team in two tiers: First tier: The central bank holds client context, agency-wide skills files, and general operating rules. That lives in a shared Google Drive folder that auto-syncs to every team member's desktop. Second tier: Personal context, meaning individual rules that only apply to a specific person's workflow, like filtering certain emails that have nothing to do with the agency. The reason this distinction matters is that most teams building shared AI context run into one of two problems: the files are so locked down nobody updates them, or they are so open that updates overwrite each other and nothing is reliable. The queue-and-approve structure Andy built threads that needle. Team members can flag a better way to do something. The file owner reviews it. If it makes sense, it gets merged into the main store. The agency gets smarter without the chaos of everyone editing the same file in real time. Start With One Specific Thing, Not the Whole System Most founders decide to build an AI operating system and then make the mistake of trying to build everything at once, load too much context into a single document, and end up with a system so heavy it cannot function efficiently. Jason describes his own early version as trying to get every person in the company to approve a single letter change. The architecture was right but the structure was wrong. Andy's starting point recommendation is specific enough to actually follow: Pick one workflow. The one that creates the most friction or the most inconsistency. Open Claude desktop, describe what you want, identify the tool or source you want to pull from, and ask it to build a file structure that keeps client context organized and retrievable. The plan it generates is not perfect. That is fine. You approve, adjust, and run it. From that first working piece, everything else becomes an iteration. The common mistake is waiting for a complete vision before starting. The agencies making real progress right now started with something small six weeks ago and have been adding ever since. Give It an Outcome, Not a Task The tactical shift that runs through this entire conversation is the difference between assigning AI a task and giving it an outcome. A task is "write me a sales proposal." An outcome is "we need to win this client, here is everything we know about them, here is our agency's positioning, here is what a strong proposal from us looks like, produce a first draft." The output from the second prompt is not in the same category as the output from the first. This is the same principle that makes or breaks the first few hires at a growing agency. Most founders who have struggled with underperforming team members can trace it back to the same root: they handed someone a task without ever communicating the outcome they were trying to reach. AI amplifies both good and bad briefing habits instantly. Give it strong context and a clear destination, and it operates well above expectations. Give it a vague instruction and ignore the output quality, and the tool looks broken when the real problem is the brief. Building the context engine is how you make that outcome-focused briefing the default rather than the exception. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In Season 5, Episode 19 of the Pest Control Marketing Domination Podcast, Casey Lewis discusses how well-planned content helps pest control companies build organic authority, improve SEO, and support Google's EEAT principles: experience, expertise, authoritativeness, and trustworthiness.This episode explains how pillar pages, topic clusters, blog articles, guides, videos, social posts, FAQs, and Google Business Profile updates work together to strengthen a pest control company's online presence.Casey also discusses the importance of content volume, message consistency, and topic ownership before expecting long-term SEO results. Using examples such as green, eco-friendly pest control in California's Central Coast and the media attention around Spencer Pratt's L.A. mayoral race, the episode shows how repeated messaging can influence visibility and public awareness.The episode also covers simple video, edited video, and professional video, and why the value of video often comes from the clarity and frequency of the message rather than production quality alone.Why content still matters for pest control SEOHow Google's EEAT principles apply to pest control companiesThe difference between random content and strategic contentHow pillar pages and topic clusters build topical authorityWhy content volume matters before expecting SEO resultsHow repeated messaging can influence attention and visibilityWhy pest control companies should focus on owning specific service nichesHow blogs, guides, videos, social media, and Google Business Profile posts work togetherThe difference between simple video, edited video, and professional videoHow to build a 90-day content cluster planIf you own or operate a pest control company and want help building a smarter content strategy, a stronger SEO foundation, better Google Ads campaigns, or a complete marketing automation system, reach out to Rhino Pest Control Marketing.Rhino Pest Control MarketingWebsite: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comWebsite: https://rhinopestcontrolmarketing.comFacebook: https://www.facebook.com/rhinopestcontrolmarketingYouTube: https://www.youtube.com/@rhinopestcontrolmarketingPodcast: Pest Control Marketing Domination Podcast

This Podcast is sponsored by Team Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson Your data will never match 1:1 across platforms, and that's fine. (subscribe to the newsletter for more amazing content) Article is written in collaboration with Stape.io Mentioned in the episode: Stape Jeff Sauer MeasureU Measure Summit Connect with Alina Popa Linkedin Her website This podcast is brought to you by Juliana Jackson and Simo Ahava.

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call LSA eligibility list: https://drive.google.com/file/d/1fqSGoTmU3Xrn0XsZ5U-qAZ46Ne9xAZcB/view If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to generate more high-quality landscaping leads directly through Google using Local Services Ads (LSA's) — including why many landscapers are seeing better lead quality and lower risk compared to traditional Google Ads. ✅ The exact step-by-step process to set up and optimize Google LSA's for your landscaping company, including verification, budgeting, rankings, reviews, and how to maximize calls. ✅ How smart landscapers are using Google LSA's alongside Facebook Ads and Google Ads to dominate their local market, increase visibility, and create a more consistent flow of estimates. –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

What if one unexpected change in your market, economy, or community could significantly impact your child care business? In this episode of the Child Care Genius Training Podcast, Brian and Carol Duprey explore one of the most important pillars of leverage: diversification. From expanding into multiple locations to creating additional revenue streams and investing outside of child care, they share practical ideas for reducing risk and building a stronger financial future.   Tune in as they discuss why having all your eggs in one basket can be dangerous, how diversification has helped protect and grow their own wealth, and ways child care owners can create greater stability in an ever-changing industry. If you're looking for strategies to strengthen your business, increase financial security, and build long-term leverage, this episode is packed with valuable insights you won't want to miss.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

[Cold open (Music opinions, Spotify habits, and Mr. Brightside trauma) ends at 09:40.]AI has given clients just enough language to sound confident, but not always enough context to be right.In this episode, we talk about what happens when clients start using ChatGPT, Gemini, or other LLMs to audit the work they already pay an agency to do. Sometimes the questions are fair. Sometimes they are just AI-generated checklists dressed up as strategy.We get into SEO advice, Google Ads testing, schema, CDNs, landing page structure, and all the tiny technical things that sound important online but often do not move the needle. We opened up our inbox to share real client emails and break down how we set firm boundaries.This is not an anti-AI episode. It is an episode about authority, trust, and what agency owners should do when clients start treating AI like the expert in the room.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact

-Jeff Coleman has been running Google Ads campaigns since 2004, back when clicks cost 25 cents and keywords were king. In this episode, Jeff breaks down exactly how search advertising has changed, what most campaigns are getting wrong right now, and the proven approach his team uses to build consistent lead engines for service businesses. If you are spending money on Google Ads or thinking about it, this one will save you a lot of wasted budget. What We Cover: - Why persona research matters more than keyword research before you ever launch - How to use AI to pull out what your existing customers actually value about your business - The messaging shift that lifted one client's click-through rate by 2-3% and conversion rate by 6-7% - Why Google's "exact match" is not what it used to be and how to protect your budget Negative keywords: why top campaigns have 1,000+ and what happens when you skip this step - The conversion tracking mistake that trains Google to send you the wrong leads - A/B testing timelines, how many ad variants to run, and when you have enough data - Landing page fundamentals that move conversion rates - How to scale Google Ads spend without destroying your cost per lead - Google vs. Microsoft Ads and when each makes sense - Real benchmarks: click-through rates, cost per lead, and landing page conversion rates for 2026 Connect with Jeff Coleman: Website: factorfour.com LinkedIn: https://www.linkedin.com/in/jeffcoleman21/ Connect with Digital Niche Agency: Website: www.digitalnicheagency.com LinkedIn: https://www.linkedin.com/company/digital-niche-agency/ Subscribe to Test. Optimize. Scale. for weekly conversations on growth marketing, business strategy, and what is actually working right now.

This week in search, we gave a status update on the Google May 2026 core update. Google strongly warned against buying mentions for AI or manipulating mentions for AI. Google removed the indexing lag between....

Most contractors stay stuck swinging a hammer for 90 hours a week because they never make the jump from operator to owner. Trant, a third-generation carpenter based in Nottingham, New Hampshire, almost did. Then his wife told him they were having a kid, and everything changed.In this episode of the Builders of Authority Podcast, host Adam McChesney sits down with Trant to break down exactly how he went from solo contractor to building a custom deck and outdoor living company on track to hit $20M in annual revenue, and why niching down to decks (instead of being a master of all trades) was the single biggest unlock.What we cover:– Why niching down to decks streamlined his estimating, SOPs, and office operations– The mindset shift from contractor to business owner — and the audiobooks and mentors that drove it– How becoming a dad forced him to build a company that could run without him on every job site– The marketing stack that built the brand: vehicle wraps, Google Ads, Google Business Profile, and targeted neighborhood mailers– Why hiring a virtual assistant was one of the highest-ROI moves he made– His 5-year plan: $20M in revenue and a dedicated outdoor living design center– How to delegate the tasks outside your expertise so you can focus on growth

In this episode of Torsion Talk, Ryan breaks down one of the biggest shifts happening in digital marketing, AI-powered Google search, YouTube dominance, and why garage door companies that fail to adapt may disappear over the next few years.Ryan shares insights from attending Google Marketing Live and explains how AI Overview, AI Max, conversational search, and machine-learning-driven ad placement are completely rewriting the rules of SEO and lead generation. Traditional rankings and “10 blue links” are fading fast, and authority, content quality, and video are becoming more important than ever.This episode dives deep into the future of local service marketing, why YouTube is becoming one of the most important platforms for home service companies, and how Google is shifting toward AI-generated search experiences that prioritize authority, trust, and engagement over outdated SEO tactics.Ryan also explains why conversion tracking, high-quality landing pages, strong branding, and authoritative content are now essential if you want to compete in garage door marketing, HVAC marketing, or any local service industry. He discusses the dangers of poor data, click fraud in Google Ads, and why most companies still don't understand where digital marketing is heading.Beyond marketing, Ryan opens up about personal growth, entrepreneurship, leadership, and a powerful lesson he learned at Iron Forums, a Christian entrepreneur group that challenged him to slow down, reflect, and become more intentional in life and business. The story behind “6 Years 57 Days” becomes a reminder about family, marriage, leadership, and the importance of staying human while building companies and chasing success.Topics covered include AI search, Google Marketing Live, YouTube SEO, garage door marketing, local SEO, AI Overview, AI Max campaigns, conversion tracking, authority building, entrepreneurship, leadership, personal growth, marketing strategy, and the future of search.If you own a garage door company, home service business, marketing agency, or local service brand, this episode is packed with insights on where the industry is headed and what you need to do right now to stay ahead.Subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts for more conversations on garage doors, AI, leadership, business growth, marketing, and entrepreneurship.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this solo episode, Jonah Babins reports back from the annual Mastermind Summit. Every year, Jonah takes the mastermind group to an epic, tropical destination to map out business growth, and this year they returned to a beautiful resort in Mexico. While the room tackled classic pillars like contracts, public shows, SEO, and cold email, one massive topic dominated the entire trip: Artificial Intelligence. Jonah issues a direct warning to performers: it is 2026, and running a business without looking at AI is simply irresponsible. This isn’t about shoving technology down anyone’s throat; it’s about recognizing a unique window of opportunity to out-innovate your competition before your booking systems feel completely ancient. What You'll Learn in This Episode The Rising Floor: Why “okay” websites and generic marketing won’t cut it anymore as new competitors launch with highly optimized, AI-driven setups. Lead Generation in Flux: How the foundational engines of magic bookings—including SEO, Google Ads, and cold email—are shifting under our feet. Automating the Stuff You Hate: Turning over tedious tasks like inbox management, contract writing, web scraping, and chasing payments to AI so you can focus on performing. The Speed of Creativity: Why business no longer moves at the speed of pure effort and hours, but rather at the speed of creative system design. The Mastermind Evolution: Why the Discourse in Magic Mastermind has officially transition into an AI-driven innovation company. Key Pillars of the Discussion Shifting From Effort to Creativity Once upon a time, the magic business favored whoever could put in the most raw hours—sending the most emails or writing the most blog posts. Today, the tools are equalized, meaning the most creative system wins. Jonah contrasts a basic user who merely transcribes a sales call with a creative producer who uses AI to instantly sync with a CRM, generate automated follow-up sequences, pull dynamic client testimonials, and build custom pitch decks instantly. Just like a deck of cards, the tool remains the same, but the output depends entirely on the creativity of the performer. Erasing the Admin Work The most easily replaced tasks are the repetitive admin jobs that most magicians procrastinate on anyway. AI excels at calendar management, draft sorting, data scraping, and contract refinement. By automating these friction points, you preserve your energy for the parts of the business that require true human relationship-building: the magic, the client interactions, and the live performances. Mentions & Links The Discourse in Magic Mastermind: The premier community helping magicians scale their businesses through modern tech and strategic innovation. Jonah’s Daily Companion: Claude—the specific AI platform Jonah and lead coach Kelvin use for 3 to 5 hours every single day to test new workflows. Don’t wait until it gets easier. Jonah’s ultimate challenge to the community is to spend at least one hour a week (ideally an hour a day) playing with these tools. The magicians who jump in now are the ones who will capture the market while everyone else waits on the sidelines.

There's a particular kind of stress that comes with spending a large amount of money on your practice while not fully knowing if it's paying off yet. In today's coaching session, I'm joined by Dana Corr—a graduate of the Money Skills for Group Practice Owners program—to explore what it means to be in an investment period inside a private practice. Together, we unpack the tension between trusting the growth process and needing concrete data, especially when it comes to marketing expenses like Google Ads and agency support. Ready to feel more calm and confident about your money? Do you feel confused, ashamed, or uncertain about your finances? Are you craving support to help shift your money mindset and transform your relationship with money? Are you ready to gain practical tools and the confidence you need to finally take control of your business finances? If so, I'd love for you to join me for one of my free online workshops, designed specifically for private practice owners who feel stuck—whether it's mindset blocks, avoidance, or the technical side of managing money. In just one hour together, you'll gain clarity, practical strategies, and next steps to move forward with intention. Click here to explore upcoming workshops and save your spot or register to get the replay.Moving From “Financial Vibes” to Actual ROI Data A major theme in our conversation is the difference between feeling like something is working and actually being able to measure its impact. More inquiries alone don't necessarily tell you whether your marketing spend is producing sustainable growth. What creates clarity is understanding the full path from inquiry to retained client: where leads are coming from, how many are converting, how long they stay, and what revenue they ultimately generate. Dana and I talk about how easy it is for money to quietly leak out through weak follow-up systems, unclear attribution, or poor-fit leads. Tracking these numbers doesn't just support better decision-making—it also reduces anxiety. The more visible your data becomes, the less you have to rely on guesswork or gut feelings when evaluating investments in your practice. Building the Kind of Clarity That Supports Growth Investment periods often require a different level of leadership because they involve spending money now in hopes of creating future stability and expansion. (00:05:11) Discussing bank building purchase (00:08:26) Working with an ad agency (00:10:26) Understanding ROI in advertising (00:15:01) Clarifying marketing attribution strategies (00:16:37) Tracking client conversions and retention (00:21:02) Getting clients to answer calls (00:26:32) Analyzing ad performance with data (00:30:43) Evaluating advertising return rates (00:34:34) Analyzing ad spend effectiveness Financial Leadership Often Starts with Better Questions One of the shifts in this conversation is moving away from passively hoping a marketing strategy works and toward actively understanding the numbers behind it. That might mean asking harder questions, requesting clearer reporting from vendors, or building systems that help you track conversion and retention more accurately over time. The goal isn't perfect certainty. It's developing enough financial clarity to make decisions from a grounded place instead of from panic or ambiguity. About Linzy Bonham: Linzy Bonham is a therapist turned money coach who helps private practice owners and health professionals feel calm, confident, and in control of their finances through her podcast, free workshops and comprehensive programs: Money Skills for Therapists and Money Skills for Group Practice Owners. It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice, or were avoiding starting one, because managing finances was just too stressful. So Linzy set out to support helpers and healers with developing peace of mind about their money. Since so many were never taught money skills, she focuses on the “how” of making the business side of private practice doable — and even super satisfying. Follow Linzy Bonham: About Page: https://moneyskillsfortherapists.com/about LinkedIn: https://www.linkedin.com/in/linzybonham/ Instagram: https://www.instagram.com/moneyskillsfortherapists/ About Dana Corr and Valley Art Therapy: Dana Corr is a Canadian Certified Counsellor, Registered Canadian Art Therapist, and Somatic Experiencing Practitioner, and the owner/director of Valley Art Therapy, a group practice based in rural Manitoba. She has grown the practice from a solo caseload into a multi-location team, navigating the realities of building and leading a business in a small community. Valley Art Therapy is a trauma-focused practice grounded in healing beyond words alone, integrating approaches like art and play-based therapy, somatic work, and EMDR. The practice is committed to increasing access to care in rural communities through multiple locations and strong community partnerships, while also creating a model of care that supports clinicians in doing meaningful, sustainable work. Connect with Dana & Valley Art Therapy: Website: valleyarttherapy.com Instagram: @valleyarttherapy Facebook: @valleyarttherapy

John Horn is the CEO of StubGroup, a digital advertising agency and a premier Google ad agency. Subgroup has helped over 2000 clients, across 15k campaigns, with their paid ads and suspension issues. They have generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with John Horn:Website: www.stubgroup.com X: https://twitter.com/stubgroup Instagram: https://www.instagram.com/stubgroupadvertising/ LinkedIn: https://www.linkedin.com/in/johnjhorn1/ Facebook: https://www.facebook.com/StubGroup/     *E - explicit language may be used in this podcast.