Podcasts about Google Ads

Online advertising platform owned by Google

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Best podcasts about Google Ads

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Latest podcast episodes about Google Ads

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Why Google's Q3 Earnings Stunk -- Jordan Koene // Previsible

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Nov 16, 2022 15:47


Jordan Koene, Co-Founder and CEO of PreVisible, discusses what's happening in SEO news. Facebook, Snapchat, Twitter, etc have been struggling with revenue and earnings for their core advertising businesses as the ad spending slowdown continues. In contrast, Google has been able to increase earnings for Google Ads over the last quarter, but failed to hit their revenue and profit expectations targets for the quarter. Today, Jordan talks about why Google's Q3 earnings stunk. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Dropship Podcast
Google Ads or Merchant Center Suspension — What Do You Do?

The Dropship Podcast

Play Episode Listen Later Nov 12, 2022 15:34


Links MentionedDropshipBreakthru.com/Call — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it!DropshipBreakthru.com/message — Want your question answered on the show?  Leave us a voicemail for your chance to be featuredDropshipPodcast.com — You can find all show notes hereDropshipBreakthru.com — Learn how to start your own High Ticket Ecommerce businessJoin Our FREE Facebook GroupFollow DropshipBreakthru on FacebookSubscribe to the Dropship Breakthru YouTube ChannelFollow us on InstagramFollow us on TikTokSponsorsDropshipBreakthru.com/Clearsale  — Add this app to your business and never worry about fraud  chargebacks again.DropshipBreakthru.com/Shopify — The only ecommerce platform we recommend.DropshipBreakthru.com/Grasshopper — Get an 800 number for your business from GrasshopperNever miss an episodeSubscribe wherever you get your podcastsHelp the showLeave a review

Lunch With Norm - The Amazon FBA & eCommerce Podcast
Building Your Perfect Proposal and Get Paid Quicker w/ Zakk Williams - Ep. 358 - Lunch With Norm

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Nov 11, 2022 68:15


On today's Lunch With Norm, we are with Head of Partnerships at Better Proposals, Zakk Williams! We discuss how to build out your perfect business proposal. Today, we take a look at why PDFs suck, what the best practices for writing an effective proposal and what to include in a proposal. Our guest is an accomplished designer, sales strategist and guest speaker in all things digital marketing. He has over 15 years experience in business and brand development. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, Head of Partnerships at Better Proposals, Zakk Williams is on the podcast. Today, set up how to build out your perfect business proposal. Our guest is an accomplished designer, sales strategist and guest speaker in all things digital marketing. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Ambitious Entrepreneur Show
[Ep#369] 5 Pillars to an Optimal Client Relationship-Building Funnel for Coaches

Ambitious Entrepreneur Show

Play Episode Listen Later Nov 11, 2022 30:18


Over the last few months inside my membership program for Coaches - The Influence Alliance, we've been spending time on mapping out our strategies for the customer journey – the sequence of strategic steps you take a prospective customer through as they get to ‘know, like and trust you' and go from lead to paying customer.  Do you have a strategy in place in your coaching business that'll enable you to build a relationship with a prospective client, nurturing and taking them from just getting to know you, through to a warm lead, through to a customer who can't wait to begin working with you? So, you become THE choice vs just A choice when they're ready to move forward?  If you answered ‘no', or you have a few things in place, but they're not streamlined, nor are the systems and nurturing funnel you have in place getting the best result for you – you're not alone.  And, I'm not talking about having such a complex funnel that costs you tens of thousands of dollars, and is so confusing – it's impossible to track and manage.  Simple and streamlined is key.  So, in today's episode I'm going to expand on the three stages of the customer journey we covered recently by sharing the 5 pillars you want to have in place across the customer journey so you can begin to build ‘know, like and trust' while generating leads and nurture those leads into paying customers, including:  The 5 pillars to an optimal Client Relationship Building Funnel  What each pillar is and why they are so important   Key questions to ask yourself to ensure you have each pillar in place and what to do next if you don't   RESOURCES:   Subscribe to my weekly newsletter – The Influence Bulletin  How to Become Distinguishable, Uncopyable and Irresistible Masterclass   Book a time to chat with Annemarie to find out how Annemarie and her team of experts can set up your client relationship building funnel for you  Enjoy This Podcast? If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now!  Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account.  For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!  You can also follow us through Facebook.  Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers.  Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me.  Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter Linkedin  To staying ambitious,  Annemarie The post [Ep#369] 5 Pillars to an Optimal Client Relationship-Building Funnel for Coaches appeared first on The Ambitious Entrepreneur Podcast Network   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Retro Hour (Retro Gaming Podcast)
352: Guitar Hero & Rock Band - The History with Mike Dornbrook - The Retro Hour EP352

The Retro Hour (Retro Gaming Podcast)

Play Episode Listen Later Nov 11, 2022 88:14


We're launching a book! Plus. we get the inside story on Harmonix Music Systems, the company who brought us the legendary party games Guitar Hero and Rock Band.  How the company founders remortgaged their houses to make it happen, how they did an industry first and made a game featuring the Beatles music, and how their two leading games eventually became rivals! Back The Retro Hour Book on Kickstarter: https://bit.ly/3NTwV6Z The Space Bar 25th anniversary re-release: https://www.zoom-platform.com/product/the-space-bar Please visit our amazing sponsors and help to support the show: Bitmap Books https://www.bitmapbooks.com/ Use AI to optimise and run your Google Ads with stunning results!  Get 3 months free access to the platform (only pay for your Google Ads) by using our promo code RETRO at https://myadbot.com We need your help to ensure the future of the podcast, if you'd like to help us with running costs, equipment and hosting, please consider supporting us on Patreon: https://theretrohour.com/support/ https://www.patreon.com/retrohour Get your Retro Hour merchandise: https://bit.ly/33OWBKd Join our Discord channel: https://discord.gg/GQw8qp8 Website: http://theretrohour.com Facebook: https://www.facebook.com/theretrohour/ Twitter: https://twitter.com/retrohouruk Instagram: https://www.instagram.com/retrohouruk/ Twitch: https://www.twitch.tv/theretrohour Upcoming events: Notts VGA Festival - https://www.nottsvge.com/ - 17th & 18th December 2022 Show notes: You've been playing Super Mario Bros wrong: https://bit.ly/3Tlts2h Saucy 'lost' Sega FMV game from the '90s is found: https://bit.ly/3EmnuK3 Resident Evil 4 item screen released as a full game: https://bit.ly/3hzMYKX Chop Goblin, retro FPS to completed in one go: https://bit.ly/3UtG8Fs  

Marketing O'Clock
EXCLUSIVE Content is Now Available With Instagram Subscriptions

Marketing O'Clock

Play Episode Listen Later Nov 11, 2022 67:03


This week on Marketing O'Clock, Google Ads advertisers were bugging out over a drop in conversions on November 3rd, the ELONgated story of the Twitter acquisition continues, and Only Fans who want to pay for content will be excited about Instagram's new feature. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 4:48 Take of the Week - 23:53 ICYMI - 25:53 Lightning Round Paid - 28:23 Lightning Round Organic - 39:45 Lightning Round Social - 45:41 Working Hard or Hardly Working - 50:29 Cool Tool - 53:45 Must Read Marketing Article of the Week - 55:16 Shooting the Heck - 57:29

DTC Podcast
Ep 253: AKNF - Google Ads Masterclass + GA4 and Server-Side Tracking to get ahead of the Cookiepocalypse in 2023

DTC Podcast

Play Episode Listen Later Nov 11, 2022 35:09


Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're releasing a Google Ad Masterclass from Day three at our C-Suite Mastermind event, with Pilothouse's Paid Search Technical Lead Richard, who manages and guides 11 buyers, responsible for over $21 M in ad spend last year on Google Ads. The insights are fast and furious, as Richard walks you through his best practices for Google's full suite of tools, focusing specifically on. Why Google Analytics 4 with server-to-server tracking is a game changer and the 3rd party tool you need to get it synced asap Why you need to be using Performance Max campaigns across search and shopping Along with how and when to bid on CPM, CPC, CPV to fill your funnel with cheaper consideration consumers Get your notepad out, and bookmark this pod, send it to your agency, call you mother…Richard's giving out all his best Google secrets, so don't miss a minute. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
How to Improve Your Traffic Quality in Google Ads

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Nov 11, 2022 7:12


This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss how to improve your quality traffic score in Google Ads using focus style management.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Lunch With Norm - The Amazon FBA & eCommerce Podcast
Amazon Product Optimization - Fix Your Listing - Brandon Young - Ep. 360 - Lunch With Norm

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Nov 11, 2022 73:45


On today's Lunch With Norm, we are with the CEO of Seller Systems and Data Dive, Brandon Young! We discuss Amazon product optimization tips to maximize profits. Today, find out ways sellers can maximize profitability, the biggest mistakes sellers are making when it comes to their product optimization, and advice for sellers who are looking to make it big in 2023. Our guest is an Amazon seller and consultant, a leading expert in Amazon Private Label and Amazon SEO. His brands have sold $25 million just on Amazon in 2022. He is a coach who prides himself in practicing what he teaches. His strengths lie in his in-depth knowledge of Amazon's ranking algorithm and ability to create data based processes which improve the success rates and profitability of FBA businesses. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, CEO of Seller Systems and Data Dive, Brandon Young is on the podcast. Today, learn about Amazon product optimization tips to maximize profits. Our guest is an Amazon seller and consultant, a leading expert in Amazon Private Label and Amazon SEO. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Search Buzz Video Roundup
Search News Buzz Video Recap: Google Algorithm Update Maybe, Search Console Bugs & Mess, Google On AI Content, Google Ads Gets Buggy & More

Search Buzz Video Roundup

Play Episode Listen Later Nov 11, 2022


We had yet another biggish unconfirmed Google search ranking algorithm update on November 4th and 5th. Google also removed the annotation about the search features bug and added a Discover performance report bug to the list. The Google Search Console API is delayed a bit...

Lunch With Norm - The Amazon FBA & eCommerce Podcast
Best Budget-Friendly Ways to Work With Influencers w/ Gracey Ryback - Ep. 359 - Lunch With Norm

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Nov 11, 2022 69:57


On today's Lunch With Norm, we are with Amazon A-List Influencer,  Gracey Ryback! We discuss the best budget-friendly ways to start working with influencers. Today, find out some incredible tips for brands and locking down influencers, how brands can utilize user-generated content, and how you can leverage micro influencers. Our guest is a social media influencer, award-winning Amazon Live creator, and influencer marketing expert. With her community of over a million followers on Tik Tok, she shares the best Amazon deals and products across 7 different platforms. She has generated over multiple 7-figures of revenue for Amazon sellers and brands in the past year and has been streaming with the Amazon Live program as an A-list creator. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, Amazon A-List influencer, Gracey Ryback is on the podcast. Today, learn the best budget-friendly ways to start working with influencers. Our guest is a social media influencer, award-winning Amazon Live creator, and influencer marketing expert. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris answer a question from a listener about how to identify your problem in Google Ads so you can clarify your goals through focus style management.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

TomsTalkTime - DER Erfolgspodcast
Google Trainer: So nutzt Du Google richtig! Christoph Mohr

TomsTalkTime - DER Erfolgspodcast

Play Episode Listen Later Nov 9, 2022 50:11


Google Trainer: Wer Google richtig nutzt hat enorme Vorteile als Selbstständiger oder Unternehmer Christoph ist gebürtiger Berliner und quasi ein Dinosaurier im Online Marketing. Er ist bereits Ende der 90er Jahre in seiner Abi-Zeit mit einzelnen Webprojekten (privater Natur) gestartet und hat das Wissen Schritt für Schritt ausgebaut. Während seines Studiums in Wildau (Brandenburg) hatte er schon 2002 eine Professorin mit "E-Commerce" auf dem Lehrplan. Mit seinem Vater baute er einen Online-Shop in einer für sie schwierigen Zeit auf und hat zunächst online und auf Messen Hardware für PCs und Handys verkauft, später das ganze dann auf Seniorenhandys und Seniorentelefone geswitched. Vom Student zum Google Trainer Als Student suchte er sich dann nach dem Regale einräumen einen besser passenden Studentenjob und fand ihn beim Startup ZANOX - heute besser bekannt als AWIN. Eines der größten Affiliate Marketing Netzwerke. Als Personalnummer 9 erlebte er den rasanten Aufstieg eines der ersten Berliner Internet Startups bis er 2006 die Firma zum Ende des Studiums mit einem lachenden und traurigen Auge verließ und die Firma 130 Mitarbeiter groß war. Christoph lernte dort seinen heutigen Geschäftspartner kennen. Bevor die beiden aber etwas eigenes berufliches zusammen machten, waren sie ab 2006 in einer Performance Marketing Agentur und betreuten dort das Suchmaschinenmarketing für Firmen wie ImmobilienScout24, ProSieben, congstar, Thalia, TUIfly und viele andere. Diese Agentur wurde verkauft, aus 35 Leuten wurden 2.000 und der Online Marketing Teil war nur ein kleines Nebengeschäft. Und so stand er vor der Entscheidung "wie weiter"? Der Entschluss stand einige Monate später: Gemeinsam mit Jörg und (dem damaligen Geschäftspartner) Daniele gründeten sie die DAMCON GmbH. Eine Online Marketing Agentur mit dem gleichen Ansatz wie die Agentur zuvor. Gestartet als eine Art "Bauchladen" und sehr erfolgreichen wie auch schwierigen Jahren sind sie nun Spezialisten für Google Ads, Google Analytics und Tracking. Also die "messbare Sichtbarkeit auf Google". Google Trainer: Master of Search Sie sind aber bewusst nicht mehr auf dem Weg eine weitere Google Ads Agentur zu sein, sondern haben sich - wie Google auch - stark weiterentwickelt. Für ihre Kunden wird der strategische und beratende Teil immer wichtiger. Mit dem "Master of Search" bieten sie seit 2021 ein begleitetes Online Coaching-Programm an. Allein im Jahr 2021 haben sie für ihre Kunden mehr als 16 Mio. EUR Google Werbebudget verwaltet. Offizieller Google Trainer für Selbstständige, Unternehmer Christoph ist auch seit 2015 offiziell als Google Trainer unterwegs und darf in Googles Namen Unternehmer, Selbständige, Marketingverantwortliche und Studenten trainieren und sein Wissen weitergeben. Privat: Christoph ist jetzt 40 Jahre jung, hat eine tolle Frau (zusammen seit 2010, geheiratet 2017) und einen gemeinsamen Sohn Lennard (8 Jahre alt). Lennard ging es im Alter von 11 Monaten sehr schlecht, der Kinderarzt diagnostizierte einen Magen-Darm-Infekt. Als es immer schlechter und er immer schwächer wurde, sind wir in der Nacht des Karfreitags 2015 ins Krankenhaus gefahren. Nach starker Dehydrierung und einigen Stunden im künstlichen Koma war die Diagnose "Diabetes Typ 1" - die erhielten wir am Ostersonntag und war ein selten gekannter Schlag. 14 Tage Krankenhausaufenthalt, unzählige Schulungen, viel Bürokratie und das Zittern darum nun den Kitaplatz zu bekommen (er ist dadurch ein Integrationskind) haben unser Leben verändert. Inzwischen ist die Technik massiv weiterentwickelt und die betreuenden Personen in Kita und Schule sind top. Aber die bürokratischen Hürden für Eltern mit Kindern, die eine besondere Unterstützung brauchen, ist manches Mal haarsträubend. Wir versuchen hier aktiv und gemeinsam etwas zu verändern, aber das fällt schwer. Auch psychisch ist es auch für Lennard und uns immer wieder eine Gratwanderung, die uns selbst manches Mal gar nicht bewusst ist. Dein größter Fehler als Unternehmer?: Fehler: - sich in den ersten Jahren der eigenen Agentur zu sehr abhängig von Empfehlungen und einzelnen Kunden gemacht zu haben. Wir haben durch Firmenübernahmen innerhalb von 6 Monaten unsere 3 größten Kunden verloren ;( - In den ersten Jahren des Online-Shops (gemeinsam mit meinem Vater) noch ziemlich naiv gewesen zu sein. Das mündete in Online Shop-Verkäufen mit (im Nachhinein klaren) geklauten Kreditkartendaten. Die anfängliche Zahlungsgarantie wurde später nicht eingehalten, die geforderten 30.000 EUR Rückzahlung hätten uns das Genick gebrochen. Das landete vorm Landgericht Berlin und der Richter hatte vollstes Verständnis für uns und diesen Fall Schwächen: - Dinge wirklich abzugeben und zu delegieren - sich aktiv von Mitarbeitern zu trennen und das zu kommunizieren Deine Lieblings-Internet-Ressource?: Alle Tools von Google, vor allem Google Ads, Google Analytics, Google Tag Manager usw. Deine beste Buchempfehlung: Buchtitel 1: Buchtitel 2:   Kontaktdaten des Interviewpartners: Christoph Mohr DAMCON GmbH Mail: info@christoph-mohr.com Web: www.Christoph-Mohr.com Web 2: www.Master-of-Search.de https://www.linkedin.com/in/christophmohr/ https://www.youtube.com/c/ChristophMohrGoogleAds Goodie für unsere Hörer: Mit Bezug auf diese Episode gibt es 2 Monate Gratis Coaching bei der Buchung vom 6 Monats-Paket "Master of Search"   +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mehr Freiheit, mehr Geld und mehr Spaß mit DEINEM eigenen Podcast. Erfahre jetzt, warum es auch für Dich Sinn macht, Deinen eigenen Podcast zu starten. Jetzt hier zum kostenlosen Podcast-Workshop anmelden: http://Podcastkurs.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++   So fing alles an. Hier geht´s zur allerersten Episode von TomsTalkTime.com – DER Erfolgspodcast. Und ja, der Qualitätsunterschied sollte zu hören sein. Aber hey, dass war 2012…

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
Assets are an Easy Way to Make Your Google Ads Campaign Better

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Nov 9, 2022 7:32


This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain how Assets are low-hanging fruit that can make your Google Ads campaign better.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Lead(er) Generation on Tenlo Radio
Part 2: Shift To The Future With Machine Learning

Lead(er) Generation on Tenlo Radio

Play Episode Listen Later Nov 8, 2022 22:32


Matz Lukmani, Product Lead at Google, joins us once again on the Leader Generation podcast. In Part 2, Matz focuses on Performance Max a new goal-based campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. Powered by machine learning, Performance Max helps marketers drive performance based on specified conversion goals. In Part 1, he answered common questions from marketers about Google Analytics 4. Tune in to hear how these tools can help marketers improve overall measurement, strategy, and performance. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op. About Murtaza (Matz) Lukmani: Matz Lukmani (EMEA Product Lead, Performance Max & Attribution) based in London (UK) has been with google for +7 years working on products like Google Analytics 360, Google Ads, Search Ads 360, and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360, and Google Analytics in EMEA. About Tessa Burg: Tessa Burg is the Host of the Leader Generation podcast and Chief Technology Officer at Mod Op, a full-service marketing communications agency focused on using the right methods to help clients capitalize on their opportunities. Originally part of Tenlo, Tessa became part of the Mod Op team in 2022 after Mod Op's acquisition of the company. In her previous role as vice president of technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, she oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.

Hiring and Empowering Solutions
181: Why More Than 70% of Law Firm Leads Come from Google My Business

Hiring and Empowering Solutions

Play Episode Listen Later Nov 8, 2022 26:41


Learning how to master Google to bring in more leads for your law firm can be tricky. But today's guest is here to peel back the curtain and reveals the secrets to making Google searches work for you. Ronnie Deaver is the Founder of NoBull Marketing and the host of the “Evolving With The Times” podcast. He is passionate about finding the smallest leavers to make the biggest impact. Ronnie joins the host Molly McGrath to talk about the best way to make your business more available on Google my business.      Takeaways:    If you are looking for a way to increase your leads and drive more traffic to your company website, consider using google my business. Roughly 70% of law firm leads come from this resource.  When it comes to ad placement for social media, you should take a look at where most people are able to find your information. If you are getting 60 - 80% of your call volume from Google then you shouldn't waste time advertising on TikTok or Facebook. Google as a concept can be divided into three different buckets; Google Ads, Google My Business, and then SEO is the last bucket you could put Google into.   Whoever shows up first for a grouping on a google search will get 60% of the calls from the people searching for that particular lawyer or category.  Getting reviews for your business is incredibly important. If someone in your market has 800 reviews and you only have 30, automatically you are competing less than them. Another thing to consider is called “review velocity”. This is all about the rate that your reviews come in, and Google would rather see 10 reviews over 10 weeks instead of 10 reviews in a day and then nothing again for 10 weeks. Google wants to see consistency. Google ads is designed to spend your money, not make you money. If you want to try and make money off of google ads, then you should hire a professional.  Quote of the Show:   “Why are we wasting time on Facebook ads? Why am I on TikTok? Why am I on Instagram? Why am I doing all this other work when literally 60 to 80% of the call volume comes from Google?” - Ronnie Deaver Links:   LinkedIn: https://www.linkedin.com/in/ronniedeaver/ Website: https://nobullmarketing.co/ Podcast: https://podcasts.apple.com/us/podcast/evolving-with-the-times/id1575650889 Bootcamp Link: https://www.lawfirmadminbootcamp.com/ Ways to Tune In:   Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/-a8GlyOUKDk Hire & Empower is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about when the changes from Ad Extensions to Assets will take effect.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

INspired INsider with Dr. Jeremy Weisz
[Top Agency Series] Secrets to Offshore Hiring With Kasim Aslam, Founder and CEO of Solutions 8

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Nov 8, 2022 45:57


Kasim Aslam is the Founder and CEO of Solutions 8, a top-ranked Google Ads agency. He's a Traffic Coach for DigitalMarketer's elite coaching program and was selected to help create DigitalMarketer's paid traffic certification. He is a contributor at the Driven Mastermind and is a Co-host of Perpetual Traffic, one of the most respected marketing podcasts. In this episode… There are many benefits to operating your business with an offshore team: from labor savings cost to diversity and access to unique talents from all over the world. However, only some business owners know how to get the best people to join their team.  Another pain point is maintaining culture when you have a diverse and international team. What if there was a method, however, to get the best talents from different regions, make them a part of your team, and better serve your clients?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring the Founder and CEO of Solutions 8, Kasim Aslam. They discuss Kasim's secrets to successful offshore hiring, maintaining culture, the future of Google Ads, the dynamics of agency pricing, and lots more. 

Marketing Guides for Small Businesses
Getting Your Small Business Started with Google Ads

Marketing Guides for Small Businesses

Play Episode Listen Later Nov 7, 2022 63:02


When your prospective customers are looking for your product or service chances are high that they'll Google it.  When somebody is looking for a dentist near them, they'll Google it. If somebody needs a mechanic in their town, they'll Google it. And when they Google it, they'll see organic results as well as paid results.  Today we'll be exploring the topic of Google Ads and how to get started with them. Google Ads are a powerful form of advertising and even though Google has made big steps to make them more accessible, there are some things you need to understand and areas to avoid.   Tune in to learn how to get started with Google Ads. We'll discuss: Why Google Ads are such a powerful form of advertising. How Google Ads work.   Choosing between Smart Campaign and Expert Mode options when setting up your Google Ads account. An overview of what types of ad campaigns you can run and which type a first time advertiser should use and why?  Choosing your ad networks, schedule, and location–what ad networks you can choose and how you can target by location. Setting up a daily budget and choosing your bidding strategy.   What keywords are, how they work, and tips for selecting keywords. What negative keywords are and why they are so important. What keyword match types are and why it's so important to get them right. The important elements of any ad and tips for building your ads. The importance of landing pages when creating ad campaigns. Key things you should measure when running Google Ads to maximize your return on investment.  For extra information, you might find these articles helpful: https://www.wordstream.com/blog/ws/2022/03/21/how-to-run-google-ads  https://www.wordstream.com/blog/ws/2021/09/07/ppc-reporting

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain the combinations report which will show how your assets display with your headlines and descriptions.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned. (6:51) Your three targeting options(16:38) “Landing pages from your standard ad groups"(18:35) Blocking(23:40) The dynamic search terms report  (27:00) Results(29:26) Lessons learnedWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library

Successful Life Podcast
Fear of Niching Down| Ryan Kettering

Successful Life Podcast

Play Episode Listen Later Nov 4, 2022 57:34


Ryan Kettering- Prolific Brand Designs      [00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier, and I am here with my man Ryan Kettering. What's up, brother? Hey Corey. How are you doing, man? Good to see you. I'm so Ryan, I'm super excited about this conversation because you and I have talked obviously off camera, we've talked prior to this, and I understand a little bit about what you do well, probably a lot more than some, and that's why I wanted to bring you on because I think it's important that people know about your brand and they know about what you do and the services that you offer.   [00:00:34] Because I think you're an alternative to maybe some other folks out there, and we know that Dan Anthony Elliot's a friend of ours, and he obviously is a guy that does a lot in this space. But I do believe that you're making a name for yourself. You've been around for a minute, but people in our space are starting to hear from you now.   [00:00:51] So tell us a little bit about that. Yeah, so we started in completely different verticals than Kick Charge. And they do a phenomenal job. I don't, I [00:01:00] think you really pave the way, I don't know, without having seen him validate the market if I would've really had as good of an understanding as I do of what's really possible in this space.   [00:01:12] I started. Industries are, and verticals are a little bit more like a lower barrier of entry. So as we've moved along to some of the more professional trades, we've been able to work with some really amazing companies. But that's really how that kind of signs of progress that I intentionally stuck, stayed in my lane, and then now we're just starting to grow, and people are starting to see us and be like, okay, this is a really cool option out here that we didn't know about.   [00:01:36] And we've been around for a little while. Like you said we're gonna be going on eight years in business in 2023. But we're just starting to move into these professional trades and have done quite a few jobs now in these spaces and done really well with it.   [00:01:47] But yeah, so then, just connecting with you after we did some other podcasts in the space now, and so yeah. It's pretty cool, man. So I was gonna actually introduce you as the professional hobbyist. That's what I was gonna introduce you as. And I totally [00:02:00] forgot because I think it's really funny because you've made a super successful business out of a hobby that you had, correct?   [00:02:08]. Yeah, so I didn't go to college. I thought about going to art school. The money was just like. It was crazy. And I just I couldn't make sense of how to make money with art, so I I had a service business for about 10 years, and so I graduated 17 years old, junior year I graduated.   [00:02:22] I Didn't go to my fourth year of high school at all. I didn't need to start my business right there. And banged my head against the wall for a long time, but figured out how to operate, a small, home service business. And what was real?   [00:02:34] Happening there. But then as like you said, I started to get in touch with these, this is before Facebook, the online forums, stuff like that in the industry I was in, and just started helping some people with things and saw an opportunity. And so after doing it on the side for a little bit which I didn't really when I started, I wasn't even trying to really charge money for it.   [00:02:52] I was just trying to help. And then it got Okay, I have to charge money too, so people stop asking me to do stuff. And then, then you start to realize, okay, maybe [00:03:00] there's something real here. So yeah, I started out, that was I started this full time in 20, what's that, 2015, I think that is.   [00:03:07] Yeah. And then quickly from there, now we have a team of eight now. My, wife joined shortly after I started in 2015, and we grew from there. And now we have a total of eight full-time employees, so it's. I think it's interesting that you started, I, when I work with people I offer them some sort of value.   [00:03:24] Listen to their calls, I'd listen to their CSR calls and their service technician calls, and I give them the report. It's interesting because you did similar, the same thing like you provided value for people because you wanted to help them. And I do the same exact thing. That doesn't mean they're gonna work with me, and I'm cool with that. I know that what I'm doing is gonna help them either whether or not they work with me or not. And so you did that same scenario with this until obviously, you got busy enough that you could turn it into a business. When was the, at what point did you say or what happened that made you make that switch?   [00:03:59] Yeah, [00:04:00] there was; actually, I was thinking about it, and I had a, a. I had a goal that I might change, make the switch, but there's a specific moment. I don't know, do you know Dave Carroll from Sounds Familiar Marketing? He's he does he didn't at the time, but he now does, just direct mail and postcards and things like that.   [00:04:19] He'll be at Roof Con, I believe. But anyway, Dave Carroll Dope Marketing. Anyways, for his service business, we did a bunch of work, and at the time we did quite a lot of direct mail, and he had like something, like a $6,000 order with us, and I was like trying to juggle, and he's What?   [00:04:34] Why are you? , Why are you not focusing? Like I'm trying like I have this big, this decent size order for you here, and you're like everywhere. And I'm like, and at that moment, I was like, You're right. I need to; this needs to stop. So it, so it's like where I knew it was coming, but then there was this moment where basically somebody called me out on it, said, Look, you gotta focus.   [00:04:54] And I said, I just said basically. Yeah. And that actually, I think that following weekend I was. Basically, I [00:05:00] didn't take on any further work in the other business. Started to make some plans and basically burn bridges. I'm a big believer in burning bridges. I think people try to leave things, those tabs open.   [00:05:10] The only way for you to make a change for all, for me anyway, is to take away the options completely. So that's what I tried to do very quickly. And I did. And so yeah, and then I just, from there, it was just full-time. Then I scrambled to figure out what I gonna do.   [00:05:22] And I teamed up. There was a guy local to me that. I was able to work something out so that I could start to do, get some value out of my client list and equipment and things like this. But I tried to figure out how to scramble and make the best of my sit and my decision.   [00:05:36] But it all worked out. So that's really cool. Okay, and when you made the switch, you said you put the brakes on the current people that you were working with. So you were getting paid a little bit, I'm assuming, from, let's just call it the first business until you made that switch.   [00:05:49] Is that correct? Yeah. Okay. So you just put a halt on everything. How hard was that to do mentally for you to say, I gotta I can't take, I can't take your [00:06:00] work right now because my rule for me is I gotta put the brakes on. As I said, I burned a bridge, so it wasn't that difficult after the decision because, basically very quickly, I was forwarding my phone number.   [00:06:10] I was like, I was, I was very quickly offloading all of this really fast. So once I made a decision, it was easy making the decision. It was something that I was already thinking about for a long time. So it's almost like I neglected the decision for a long time and then made it very quickly.   [00:06:24] And how long would you say, how long do you think that you put it off? That was really what was that I was gonna ask you how long do you think you sat on? Yeah. The question of, how long did you know you probably needed? I think I was doing it I think I was doing the two things for about, I want to say, maybe for sure over a year, maybe up to three.   [00:06:45] I'm an e-NTP. I don't know if anybody is listening to those, a Meyers Bridge. I have a horrible long-term memory. So I don't, I just, it's the basically e-NTPs. We don't care about the past. They just don't care. So I don't I, I can't quite remember to be just completely honest with you. But I would probably [00:07:00] say it was something where I probably sat on, I would say, at a minimum, probably three to six months.   [00:07:04] And where it was just basically a fear of making a switch. And I see this a lot with other people. I try to encourage them Because what happened was after I shut one thing down and switched from once, I went from two to one. And just to be clear about what it really was at that point, basically, in my home service business, I was basically an owner-operator.   [00:07:23] I had a few helper-type people part-time. And then I had, and then the other business, it was basically just me, Because I was just doing this as it was me. And then, I started hiring some contractors. So it was all like, basically me. It was mostly just me. And so it was really taking a lot of.   [00:07:39] Mental and physical, like energy and time and stuff like this. Late nights, early mornings, that sort of thing. So, it had been weighing on me for a while already. But after I made that switch, my income tripled as a whole basically overnight. So like, if you go like sales from here to say, basically my income tripled overnight from month to month based on shutting one thing down, stop [00:08:00] stopping the dual.   [00:08:02] My two open tabs are toggling back and forth. Once I decided to focus that focus alone, I'm not talking about, oh, I focused and then also spent a ton of money on marketing or did all these things. It wasn't that. Was just focusing once I had my full attention on one thing instead of two; my income tripled.   [00:08:18] And that's what I'm always looking for with our clients. Or if I hear somebody that's like doing too many things, I'm like; we'll have somebody that calls you've probably heard this before, like somebody's doing H V A C and plumbing, and now they're like, Oh, we're gonna start electrically.   [00:08:33] And I'm talking to Mar how, what percentage of your, break down these percentages? 70% of our business is plumbing. 30% is H V A C, and then we're gonna start electrical. I'm like, okay, so what's the reasoning behind starting a new business? Cause that's what you're doing. Why are you starting a new business instead of pumping that 30% up to whatever some people are gonna have?   [00:08:51] Very thought out, like good answers. Some people are gonna be like that. I don't really know. And Right. We tend to want to do more. [00:09:00] See, I should have. I had really had no business being in two businesses in the first place. But I didn't know that at the time, and so I'll never do that again. Because now, I understand the benefit of like truly focusing on one thing, and I'll talk to a buddy of mine.   [00:09:13] He owns a supply shop that does pretty well. But, he w had a service business kinda came, and he hung on to this one account that he had for so long. He's Oh, I just go out there every once a once every month, a weekend, or once every, whatever it was. And I'm like, Dude, you gotta let that thing go.   [00:09:28] You're not. We forget that. An extra five grand or ten grand or 20 grand a year or whatever. It's, it doesn't. It's the same thing. You didn't make any more money or less, and It's the same exact thing. So just let that thing go so that you can like really focus on what you're doing and we just don't understand how much little things take on, from our mind.   [00:09:47] You know what I mean? Dude, a hundred percent. I just had this conversation with my wife actually. And I explained to her; I'm like, Here's an example of how like our brain works. If you have if there are ten things that I need to do every [00:10:00] day, right? And you ask me to do two extra things that are not within my ten things; you've taken 20% of my energy to do yours.   [00:10:12] and I'm like, if it's something important, that's one thing, but I, but if you asked me to get up and do something that you could get up and do yourself, it's a whole different ballgame. And I had to explain that it's like a bank account. You swipe your credit card, or you swipe your bank card, and the money drops out. When you have things nagging at your mental energy it does the exact same thing. And I'm pretty sure you'll now certainly agree with this. You can't give a hundred percent in two places. It's not physically possible. Yep. You can't chase two rabbits. And so the way to do that, in the way that people either fail or scale, is you either get you master one thing and then duplicate it over and over.   [00:10:52] that leads me exactly to where I want to go next with you. How is it that you're [00:11:00] able to? Say, I think the window is, I can't remember what you call it, at six weeks, and then it's at 12 weeks. My question is, how are you able to give someone the idea that they're gonna be done in 12 weeks and be pretty consistent with that?   [00:11:17] Because that's not normal. Not normal in the industry right? As we know it right now. Yeah. So with the experiences that I've had, and probably the, I'd say the most important business lesson that I've learned so far in business ever is basically in its simp in one word is niching. Right?   [00:11:39] So and sometimes I'll fight it Because it's very counterintuitive to say, I'm gonna do less and get more. I'm gonna, I'm gonna, it, it does not make any sense. Logically,it does in many ways, but when you tell somebody, Stop doing five things and do one you'll get more out of that.   [00:11:57] It does not make sense to someone, to the [00:12:00] average person. And I think most of us, even if we feel like we're above the edge, can fall into these average tendencies sometimes. So we have, it's some, it can be of internal struggle even for me too, or sometimes you don't even realize and you're like, Wow, look at how I've really just broadened quite a few things.   [00:12:16] Like my home service business, when that first took off for me when I finally started figuring out, Cause remember I was 17 years old outta high school, basically living at my own that time. Trying to figure out life and business for the very first time.   [00:12:30] So it took me several years to finally get it going, to finally get it like working in a way that was really serving me the way that I wanted it to. But that one of those pivotal moments in that was when I stopped marketing to a 50-mile radius and started marketing to a five-mile radius. Because I looked at my thing and I'm like, 90% of my work is happening in a five-mile radius.   [00:12:50] Why am I spending then a hundred percent of my budget in a 50-mile radius? It doesn't make any sense. But these are these little switches and these bulbs, they just, for some reason, they don't go off for so long, [00:13:00] or maybe you're just not asking the right questions in your business or whatever. All of a sudden you start asking different questions and start to.   [00:13:06] Wow. I wonder what would happen if I cut my budget in half and cut my service radius by, 10 or more. What would that look like? And all of a sudden you're spending less, making more. You're not driving, you're not driving all around everywhere. And that's not gonna work for everybody.   [00:13:18] Remem it was a smaller deal, but we also were in a good, the place I was in, a hundred thousand dollars plus average income household, you had something like over, over 50,000 people in there that all met that as it was a good area as well too.   [00:13:30] But but Ryan, I want you to, let me just pause you for a second because really I'm really glad you brought that up because this is the, I'll be honest with you, this is one of the biggest reasons that I wanted to connect with you because you really impressed me with your idea behind owning a neighborhood.   [00:13:47], right? So I want you to really dive into that and explain what, So you just explained a little bit, but I want you to go in it a little bit deeper and explain. If I'm a two-man crew, right? If I've got two trucks, two vans, whatever, [00:14:00] how do I dominate my market? Because the only thing I know to do is run Facebook ads or run Google Ads.   [00:14:06] But I don't really know, I'm not really working with anybody. I don't really know what to do. , can you break that down for people that maybe, that simply Yeah, that would be great. Just, yeah. So let me I'm gonna stick a pin in that one and just tie it into how what, how we use that today.   [00:14:21] I'm gonna come back to the Dominating your area. Cause it's basically, we talked about this even before the podcast, before we record us. It's dominating or dabbling. That's your only two options. There's no in-between, right? It's either just like in life, there are either, you're either growing or you're contracting.   [00:14:36] There is no staying the same. It's like there's, there are these like polar things where you have to decide which you know, all in or not. But basically, the idea of niching I continue to try to apply, because to me it's one of the most counterintuitive and hard things to do. Once you get it, you start, it's more natural, but it's still it's like one of those things where the more you learn about money, the more you figure out.   [00:14:57] You have no clue. Like you just don't understand. Do you know what I mean? So [00:15:00] I know the more the value of money more than maybe an average person. I understand it more, but also like it only enough to understand that I know basically nothing, right? But anyways applying that niche to our services is like, when we started to really double down in the branding space instead of.   [00:15:17] Some other things we were doing before printing and layout and all these different things. When we started to do that, it was all about like, all right doing the same thing as I did in my past. But it's where's 80? I found out that 90% of our business was coming from 10% of our orders.   [00:15:29] So how clear is it to know what to do at that point? Pretty clear. But I wasn't, we weren't asking the questions, we were just running around putting out fires and we all have this stuff, and maybe it's not a 90 10 for you, but maybe it's a 70 30 or an 80 20 or a 60 40 or whatever.   [00:15:44] But then, there are ways that, there are things that we should double down on. I'm basically always looking. How do we gain more leverage? And the best place to gain leverage is if you think about actually pulling a lever if you're if it takes an enormous amount of energy to pull a lever and you have one that's halfway pooled and one that hasn't been pulled at all, [00:16:00] which one do you wanna push on?   [00:16:01] The one that you already have leverage on, right? So we tend to go pull another lever that's, for some reason, our first instinct. It makes absolutely no sense, but this is our instinct. It's Oh, if I could just pull as many levers, No, just get that other one going. Get that one you're already working on going.   [00:16:14] So that's really what when it ties into so to answer your first question, that's how we can continue to keep our timelines tight. Is this idea that you. We understand what is the absolute most important thing to our customers, which is the quality of the specific type of things that we're, the strategy that we're offering, the quality of the graphics, all these sorts of things.   [00:16:33] It needs to be in a reasonable amount of time. And for our customers, that's usually more important than the money. Obviously, the money needs to make sense. And, we might talk about the investment, and that's later as far as but anyways    [00:16:43] So I wanna be clear. So you're talking about, for the listeners, so they understand why it works the way it does for you and your brand and your business is because you have a repeatable process that, let's don't call it like, it's not like a, [00:17:00] a copy and paste process, but the, I'm sorry, the process is copy and paste.   [00:17:04] The branding obviously is not copy and paste. Yeah. But that's what makes you efficient, I would assume. It's about like understanding. And what he was talking about, it's like finding your like business drivers and there's things that are internally there's things when it really, your team and then there's things in regard to your customers that you only have to get certain things, right?   [00:17:22] So for me, in order to keep our timelines right it's we can't if timelines are suffering there's a couple things we can do. Customers won't like it, but one of the things is you can raise your prices, right?    [00:17:31] Another thing that you can do is stop doing as much. And that's where, we're keeping a close eye on that. Is there stuff that we can stop doing that truly, people would love to buy, hire us for it, but if we stop you doing that, they really wouldn't care that much.   [00:17:44] There's a lot that we do that isn't actually that valuable to people. We're just doing it because people are paying us for it. Sure. But they wouldn't be, they'd be okay if we weren't right. Because it's not our core thing. It's not where 80 to 90% of our revenue is tied to.   [00:17:55] So there's those internal there's those customer levels where if I can get the timeline right, if I can get the [00:18:00] quality if I can, these are the drivers, but then on the on the employee side what are the levers for your employees? What do you need in your team members?   [00:18:06] So I understand exactly what we. What do we truly provide as value? What are the levers that if I can pull those, if I can show our potential hires that we can accomplish then that'll work for them. And I know where to find those people at. So basically we've have a, just like a, we have a customer profile, we have an employee profile, and I think everybody should have that.   [00:18:25] I think that it can be, feel a little bit more difficult when you're dealing with B to C residential consumers, but but it still certainly can be there. And if you look at any, you look at great brands a brand is simply communication. And in order to communicate you have to have another party.   [00:18:39] And if you have a general anybody party, it's harder to speak to them because you're speaking out into the world of it's just, could go anywhere. But if you know who you're talking to think about Target, who does we, If you think about who is Target's ideal customer, you can probably, we're all probably laying on the same answer.   [00:18:55] And then if you look on their social media, It certainly looks like they're talking to that person as well. [00:19:00] Like you can it very much feels like they're resonating. If I can't, I'm not a, a wo middle class woman, but I, you imagine that if you were, that you, this would really resonate with you as a middle class woman primarily, moms and so forth, that this would really resonate with them.   [00:19:13] And their revenue and track record shows that it, I guess it does, we basically have a profile for both sides, and I think that's important . To make a repeatable process there. Basically just bringing in, all right here, if we need more people, here's the places we can go.   [00:19:26] Here's how we can approach them. Here's what we're offering. And yeah so you brought up Target, right? And Target knows who they're talking to, right? Because So let's just middle-aged, Middle-aged mom, we kinda established that. Yeah. So when we're talking about home services, the same people are buying home services, right?   [00:19:45] . And wouldn't you say that profile it's a slightly different lens to look through, but those same target people are also making that phone call when the AC breaks or the plumbing gets jammed up or whatever. So I would imagine that if you're [00:20:00] curious about a customer base, that's where I would look, because those are the people that are calling you.   [00:20:05] And so let me ask you, how does it, and I don't know if you have any experience with this, but you probably do, have you ever branded a company towards the female purchasing the service? In other words, make it more appealing to female, because one more thing.   [00:20:24] , because at the end of the day, my wife. and your wife does not wanna see a truck with flames in our driveway, in our nice neighborhood, right? Yeah. I don't wanna see that. Yeah, you don't wanna see that. So how do you overcome that? Yeah, so I think that here's the problem is that people make big assumptions when they think of, Okay, how, what does a, if you think about Target's logo itself or even like you roll up to the store or even walk in the store, it doesn't feel like there's anything feminine about it.   [00:20:57] Fire, so people make assumptions like [00:21:00] on how things work. Instead of actually thinking through for instance some of the times, we'll have some logos that actually look a bit masculine in the kind of the execution of them or whatever. One, for instance, that, that did really well for a company that we worked with called Spartan Plumbing.   [00:21:15] And it did phenomenal with the, results they got and how, what it did for their team and positioning a company and so forth. It's not a feminine company, but you have to realize there, the idea of what is a woman of a attracted to is pretty complex because remember that women are attracted to men which are not feminine, but also women also resonate with things that are built for them. So it's, there's this, it's very complex. The idea is basical. We wanted, the thing we were trying to accomplish is how do I be myself and resonate with the others? So some companies are like a woman owned company. It might make sense if, depending on their personality and so forth, they might take a more feminine feel based on who they are.   [00:21:57] And then here's how we're gonna talk to who we're talking to, right? [00:22:00] But some, here's the tendency of people, they wanna go one way or the next. Either I wanna be, I don't care about the market, I just wanna do my thing, have the flames on the side of the truck and all this, right? Skulls and whatever. Or I go the whole other way.   [00:22:12] You don't know how many people I hear, Ryan. I don't care what it looks like. I don't care if I like it. I don't care. I just want it to make me money. Here's the thing is that you don't go if you're trying to meet if when I found my wife, I didn't go up and I didn't go up to her and say, Listen, whatever you want me to do, I'll do as long as you pick me.   [00:22:30] And so when we do that, We forfeit real authentic representation in relationships and I took it to a human, to human single, relationship like that, because that's essentially what we have in the market. But at a more of a macro scale, right? We need to be able to communicate in the market in a way that is authentic to us.   [00:22:47] If it's not it's a gimmick. And if and so many people, they do things that try to differentiate themselves that aren't authentic to them. And that is essentially the shorts definition of a gimmick is doing things for the sake of money [00:23:00] that don't, that are not truly who you are. And you can do crazy stuff.   [00:23:04] If it's who you are, then it's not a gimmick, it's off. Then when Elon shot up a, a car in an orbit space like this, he makes flame throwers and stuff. That's who he is, that's what he is all about. So we don't, we love that stuff. We share it, it's. But if someone else did that, that, like if for instance, Target started shooting cars in the outer space and making flame throws, it would not seem right.   [00:23:26] And there's a lot of people who you've seen you see them do something that doesn't make sense and it flops because it doesn't resonate with their market because they know it's not who they are, and it doesn't speak to them. So that's what we're trying to do, is you don't have to have a feminine brand.   [00:23:41] Identify with women. But that said, if that is the market and if you tend to be more masculine or more feminine or whatever, we're gonna look at that balance and try to find the right way that we can create the right type of connection. And the cool thing is that, with branding, there's it's a lot more than just your logo, right?   [00:23:57] And that's really, that's your part of your visual branding, [00:24:00] but your fundamental brand is the most important thing. Then you have your visual branding, which the key three things for a visual brand for home service business are gonna be your logo your vehicle reps, and your website. After that, every, there's a bunch of other stuff, but, those are the most important three things that everything else has been them based off of.   [00:24:15] But. I forgot what was going there with all I was kick back to you. I forgot what I was going with. So I think what you were saying, there needs to be congruency with the brand and I think part of what I believe that I'm hearing, just so I want everybody to really pay attention to this.   [00:24:31] Let's just pretend that I wanna start a plumbing company and I wanna put pink vans on the road, but I am a super man masculine guy, and I have a beard and I, whatever. The incongruency with that would not be there. Therefore it's not, and it's not even just a congruency and the perception of the congruency.   [00:24:49] It's all, or incongruency I should say. It's also the incongruency that's gonna happen up here. I'm pointing to my head for those that are listening that you gotta think about this, if [00:25:00] you're in your brain, if you don't, resonate with your own brand, if you're not proud of that brand if that's not something that you tattoo on your arm, Yourself. I wouldn't tattoo your brand on my own, but I would tattoo my own brand. Because I'm proud of it. That's a different story. But that's the, I think that's what you're talking about. You want to have a brand that feels like something you can be proud of.   [00:25:22] Exactly. Because it's a representation of who you are. So why wouldn't you? Why wouldn't you? And some people are like, Yeah, but Ryan, it's not who I am. It's who my company is. Look at Apple. Apple was Steve Jobs, and then after he's gone, all of a sudden things that he said will never happen, he always said, we'll never have an iPad mini.   [00:25:40] Never. It's not gonna happen. And just like the way that you're, Apple Pencil doesn't work on an iPhone. All these different things that he said, Look, this is not how these things are intended to be. We're not gonna do them. And then all a sudden after he's gone, all these rules start getting broken.   [00:25:53] Why? Because the brand isn't there. All the who they are is changing. And it [00:26:00] has changed already, but it's changing now over time as well in a way that is not as close to him. So what I, the point is that when you look at great brands, they are, every great brand, is driven by leadership that is spearheading that brand, like that whole brand personality and is very close to whoever's in the leadership.   [00:26:17] And that may not, maybe not just one person, right? So if we have a couple or a close team of people that are leadership, we're talking to all those people to find like, all right, here's how all of this connects into who you guys, like the leadership kind of direction you guys are pushing out as a whole.   [00:26:32] But the people you're hiring. This is what's cool is like we have really cool stuff that we want to do in the world. We want to imprint on the world. Maybe that might not, for some people, be why they got in business. But as you go on the next $10, a hundred dollars thousand or 10,000, it ain't gonna change your life.   [00:26:49] And when you get to that point where, yes, we all still need money, and yes, we're trying to hit goals and create opportunity for our team and so forth, but all of a sudden the money is now a [00:27:00] metric. It's not a, it's not something that I'm relying on if I was starving, not the metric.   [00:27:06] It's the money is the result of the work that you do, right? The money's not the goal. The money helps you get to the goal, right? All of a sudden you're just in a different, like the, hierarchy of needs. You're just, it's not, you're not starving anymore.   [00:27:17] You're not, if someone, if your room gets sucked outta oxygen, you don't care about anything else but that, right? So when you're in startup mode, depending, if you're in startup mode, there's a, there is a likelihood that, you might hear this and be like, This is a all load of crap.   [00:27:30] I just need money because you're starving. But then once you get it, once you have a surplus of it you understand you have a system that creates more of it. It doesn't, it's not, it's a metric that you're following and tracking, right? Just like people that have the eye watch and they can track their blood and stuff like that.   [00:27:45] It doesn't mean that you're tracking. It doesn't mean you're think you're gonna die every second. You're just tracking it to make sure that you can see your blood oxygen or whatever. Doesn't mean you're expecting to lose oxygen. But anyways, then all of a sudden you're starting to shift and now. Say, what am I really doing this for? If, Because I [00:28:00] was doing it to get money when I started, but now I have that, so now what am I doing it for? And this is where having a greater underlying purpose can really bring a lot more fulfillment to us. And I believe that as leaders we're called some people may, I don't want to there's a lot more followers in the world than leaders, and that's not a bad thing.   [00:28:20] People think that it's bad to be a follower, that it's bad to be no, it's not. Because what would you do if nobody was, You want everybody to be business owners. You want everybody to be, It doesn't make any sense, right? So there's more people in the world that, for whatever reason, their brains are desired in a way where they are, They're not , they're not coming into the world saying, I'm gonna lead people on my mission.   [00:28:40] They're coming to the world saying, Give me something that I can hang onto, give me something that I can work on with other people that I'm passionate about. And I think it's our responsibility as business owners essentially, that as we start to figure that out for ourselves to then provide that to people so that those people can come into our organization and say, Wow, this is awesome.   [00:28:59] I'm [00:29:00] basically take your vision on as their own. And there's nothing wrong with that. I think people think that we get too caught up in ourselves. There's every, there's everyone has value in the world. And in its own way, it's equal. Meaning the queen bee is no more valuable than the others, even though they treat them like it is.   [00:29:17] Because if all the rest were gone, then everyone's gone. So everyone has their value. And we can maybe sometimes some people might put themselves above another thinking, Oh, that's not the case. It's a unit and we have different roles within that unit. And some of those roles are maybe more glamorous than others But it's perception, right?   [00:29:33] So here's an example. We have to have people I don't have to have people cause I don't eat at McDonald's, but if I did eat at McDonald's, we would have to have people to cook McDonald's, French fries. We have in the United States, there has to be french fry cooks, or McDonald's doesn't exist. I'm not a french fry cook, and you're not a french fry cook.   [00:29:51] That doesn't mean there's anything wrong with a french fry cook. It's just not my cup of tea. It's not your cup of tea. And it's a great point that like, even though it is a lower paying thing, a lower [00:30:00] value thing, if that lowest job doesn't exist, the whole business doesn't exist. A hundred percent.    [00:30:06] So that's such a great point. I harp on this all the time. People don't focus on their CSRs and I won't get into all that, but that those people are answering your new customers phone calls, by the way, and you don't, You pay them the least amount in of anybody in your company. Nah, it makes all sense in the world to me.   [00:30:24] You're putting your business in the hands of the people you pay the least. . Anyway, that's another story. So you asked me about, I'm, you asked me about owning your neighborhood and we never picked that back up. You wanna touch on that real quick? I would love that because I love your strategy. I got my notes here so that I so I wanna tell you something that I tell was really cool.   [00:30:43] Like one of the coolest examples I saw of this. I don't recall the company name at the moment. It's been several years now. But when I was, I lived in I'm in Arizona now while I lived in Illinois. We had, I think we had Comcast or something. Anyways, we kept having these internet issues and finally I just, I [00:31:00] was getting all of these direct mail pieces from this new company that was a totally new company in the market.   [00:31:05] And so I decided to give him, give him a try. But it wasn't the first time I saw them. So a lot of times, people are doing the vehicle apps and they're like, make the phone number big so they can call, Nobody's calling you the first time they say your rap, okay, they're gonna say that thing like a hundred, a thousand, 10,000 times.   [00:31:19] They just don't need you. They, you know what I'm saying? They don't need you at that point, but anyways so I, I was getting, So this new company came into the market. I wish I could remember the name at the moment, but I can't. So we were having problems with, we tried at and t had problems, we switched to Comcast.   [00:31:32] We were starting to have these problems and we had the fiber and all of that, but it just and all of a sudden, I started getting monthly postcards from this company. And then I started, and then and then I see one day, they have more than the multiple cars, these little eco-friendly, small cars out in the neighborhood, lettered cars.   [00:31:49] They have two man crews out knocking on doors. They start. Radio ads, billboard, all this is all within a four week period. This all just like drops and and so it started to drip, but then it [00:32:00] like just massive drop and so we end up switching because basically why they were in front of me, they apparently were legit Because they had the, they had the budget to start, doing this.   [00:32:10] But keep in mind, I'm in I didn't go outside of my city. I don't know what their marketing was like outside of my city, right? So we assume that this, Oh, they apparently these guys are pretty legit Because I saw their cars, I saw their people, I got their direct mail, I saw them. They're everywhere.   [00:32:25] But there, there's, they could you go five miles away? They might not be there at all, right? Who knows? But we can make people feel like we're everywhere and people think I can't compete with, some big name or I'll never be. Tesla or a target or something like this. Yeah, maybe not on a nationwide or worldwide scale.   [00:32:44] Not to say that you can't, by the way but maybe that is not where you're going, but you certainly can do it at a level. What level is that? Is that, are you gonna, So they might own, five, four or 5 billion they might have awareness with four or 5 billion people with certain companies like that, right?   [00:32:59] You might [00:33:00] have awareness with a million, or maybe you should be having an awareness with 500,000 or 50,000 or 5,000, or maybe it's just five for what you do. But so the point is you can own the attention of some number of people. And if that number of people is also has a common commonality, that's called nicheing, right?   [00:33:18] So we're basically saying, All right who are my. and how do I get in front of them? And when you ask those, basically those two questions you have niche direct marketing, and that's what this company did, right? So they say, All right, here's the geographical area and we're just gonna hammer it with everything that makes sense to do.   [00:33:36] And we're gonna see how it goes. Here's the cool thing is most people, I think in this space, a lot of people are a bit more sophisticated in the professional trades. But maybe for people starting out this might be good to hear marketing is, people talk about Oh, market, I've done this marketing, it doesn't work or whatever.   [00:33:54] All marketing works, okay? Because marketing is intended to get you in front of a set of [00:34:00] people. You choose who the people are. You choose if it's a lot or a little or targeted, not targeted. You choose what your mess, you choose all everything, right? But it definitely works. It just works to a degree.   [00:34:09] And then, but also I wanna point out that no matter what, the result is a good result. Why? Because I have data so I could do a campaign and get zero leads. That is a positive result. Why? Because now I know I shouldn't do that again.   [00:34:21] Or maybe I should change this. The point is that people need to approach marketing like it's science and not not gambling, right? If I get zero jobs from this thing, that is, you should be happy about that result. Why? Because you just spent, we'll call it f. Five grand to find out how you shouldn't spend 50 grand this year. Let me stop you real quick, because look, you're ab I agree with everything you said, but I do wanna point out you don't have to spend five grand to AB test stuff, you spend a hundred bucks to test an ad to see if it gets any clicks or if it gets any traffic, or if it gets any, whatever you're trying to get it to do.   [00:34:56] On a small scale, if you get 14 clicks out of a [00:35:00] hundred opposed to zero clicks out of a hundred, there's your answer. And you don't have to spend a fortune. Yep. So when people go out and do these campaigns without knowing what you're talking about, that's where they mess up because they, it look, it I say it's not rocket science but it is Marketing is very much so scientific.   [00:35:19] If you don't know what's going on, you're gonna get you left behind quickly. There's, I think there's. Basically although you can get super into like the marketing stuff which I'm I like a lot and I love sales and all these things, but I'm really geeky into like kind of the, like influence type stuff.   [00:35:37] But what you could do is if you got, if you get your base communication right, which is essentially your brand, right? So if I understand who I am, so basically we create what we call fractal brand with people, which is, it's basically here's what your fundamental brand is, which is based on three things, your core belief which your core belief.   [00:35:55] So instead of a set of values we create with a company one [00:36:00] singular value or belief. Why? Because a set of values gives us too much room to just pick stuff. That sounds good. Give us an example of somebody you've done this with. Just a real time example of here's an exam. Yeah. Let's see.   [00:36:11] I have one from yesterday. I did what did they they originally were thinking that their core value was around, I think they say the same thing as everybody else, like integrity and honesty and stuff like that. And what we found out their core value was resilience.   [00:36:25] And it's a type of resilience in, in the sense of a a plant when the sun is, if it's not good enough sun, it grows to the sun, right? And you see this, these things in nature where like we, as part of nature, like anything in nature, humans, animals, plants, like we can overcome enormous odds and be resilient.   [00:36:47] And that's this type of resilience that we're talking about. And essentially being able to move things to a better place in the world. That's what they're trying to do. They're trying to essentially be an example of like, How to be [00:37:00] resilient as people and for their employees and for their community.   [00:37:03] So being able to lift people up. And I think I, yeah I don't think I'll be stepping on anybody's toes to set, but one example is what he does. So this guy works in a a lot of schools, right? For, with the service that he does, and he leaves something on each of the teachers desks in the schools, which is really cool, right?   [00:37:24] So we talked about how he can maybe some tweaks he could make that to make sure that doesn't stop and keeps going. But think about if you were to go into a market and all said in every company you work for, let's just say you end up working for even colleges with like lots of desks and all of this stuff.   [00:37:37] And every single person that you, you're like touching, like every job you do, you're touching like, let's say a hundred lives, this little thing. , that basically that idea of let's see if we can lift them up. Let's be an example of helping them. Like how can we help them in their negative, we, we know how people are today, right?   [00:37:53] They're depressed, negative, they're stressed out. How can we help them grow towards the light a little bit more? How can we [00:38:00] shift them a little bit? And you do that every single time. Think about, I always tell people it's not about that thing. People don't hire you Because you did that. People hire you because they wanna hire a type of company that does that, right?   [00:38:11] So they want, when they see something cool like that in the market that you're doing, they're not hiring you because of the thing they're hiring you because they wanna do business with the type of company that does that type of thing, right? Because they wanna see what else do you. What is this like to experience, to work with a company like you?   [00:38:25] So that's an example. But basically we then, once they know their core belief and then their values underneath that, and then their personality, which is the second thing. So you have your core belief, your personality, and your key aptitudes. So once you identify and clarify all those three things, which most people don't clearly know what they are, we help them clarify that they know generally what they are.   [00:38:43] But with clarity, now clarity breeds action, right? The only thing stopping us from action is either one or two things, unclarity or fear. Because you're either clear and you're scared or you're unclear and you're, and that just, I can't move forward if, unless I'm, this you're big into sales, right?   [00:38:58] So if I don't [00:39:00] understand clearly what, how to move forward, I cannot move forward. And that's how it works in our inner minds as well, not just for outward communication. So once we know that stuff, clearly , it allows us as individuals, as business owners, as leaders and our teams to move forward with those things and create.   [00:39:14] Things we've never dreamt of because now we just have a set of criteria to systematically apply it. So that's what we help to to provide to our customers, is that fundamental brand. Once you have that, now you create a visual brand to represent that. Make sure your name rep, all your key brand assets, your logo, your rap, your website, your business name your, your key messaging terminology, All these things now match up with that fundamental brand.   [00:39:38] Now here's the cool thing is that let's just say that you're not as a sales and marketing geeks like maybe you and I are. All you gotta do is get some, get that light on that thing now, right? That's all you have to do is now bring awareness with frequency to that, to a specific set of people, and if you don't know who your people are, just start with geographically. Cause that'll save on gas. And you'll start to see some commonalities that probably already there. You can [00:40:00] start to see some commonalities between the people. So you start a geo target, and if you absolutely have no demographic understanding of who your customers are.   [00:40:07] and look at and then start to look through the data, which this is probably already happening, right? You can probably look in your data and say, Oh, wow, every time we work for a customer like this, not very good. Every time we work for customers like this, it's pretty good. So you can already, you probably already have the data in most companies, right?   [00:40:22] But following that data is harder than having it, right? Being able to say, we should not take on this work, not all money. You know how many times I've told people, not all money is good money, and they just say, That doesn't make any sense. All moneys make sense. Then if it did make sense to them, you probably wouldn't have had to say that to them.   [00:40:39] truthfully. Because I get what you're saying. Totally. Because look, if you take on and recently I have gone through this, like I was talking to a gentleman that I was thinking about working with, and the fact of the matter is I'm not working with him. Yeah. Because he's gonna be a nightmare.   [00:40:56] Yeah. I'm just being taught and it's just not, I don't even care [00:41:00] what the number is. Double my normal number and I still don't want you because you're gonna be, you're gonna be a nightmare one, you're gonna take up three times as much as my time. And it doesn't matter what I do, whatever's going on in your company is gonna be my fault at the end of this time.   [00:41:15] , No thank you. And that's probably the first type of customers you want to get rid of but it's not, those are the easiest ones Because you actually don't wanna work with them. But the hardest ones is the ones you do wanna work with. Let's say you, your company operates in a 20 mile radius and you have somebody that wants you to drive an hour and a half for a 5,000 on job.   [00:41:31] Do you do it well? It just, that depends. It depends on what your criteria is, but if you don't draw the line then you know, you won't know. What about an adjacent vertical? I have I've some, Chris over at Rhino I'm like, Hey, I got this guy that does.   [00:41:43] Window films on buildings, like not, we're not talking about tinting cars, but like window films. I'm like, he needs help online. Can you help him? And he's no this, or this. That's it. Yeah. I'm like, All right, perfect. You got, But there's a level of respect that comes with that.   [00:41:55] But also you have, it takes balls because you know that somebody's gonna be, could [00:42:00] potentially be a little ticked off that you won't work with them, but, so you have to be, once you understand who your market is, you have to protect that, because if you don't, what happens is you will have a snowball effect of bad of.   [00:42:13] Not bad customer, but bad fit. Worst fit customers, not ideal customers, right? Cause when I start taking jobs from 35 miles out, guess what? All of a sudden they recommend their neighbor. And when I start taking jobs in this industry, they start recommending people in those industries and so forth. And it just, it's just a spiral.   [00:42:30] And we just don't realize that sometimes we'll sign our people up for things that, that they're not that great at because it's just not the norm for them. Yes. And like that, right? I'll give you a kind of a different example. It's like the halo effect. And my wife explained this to me.   [00:42:45] She said, Look, she said, My wife is a photographer, wedding photographer, so she has all kinds of brides. She doesn't discriminate against anybody, But she said, Hey, I'll, here's an example. Take a look at this picture and then take a look at this picture. [00:43:00] How many comments and how many likes did this win get?   [00:43:02] And how many did this get? She said, That's the halo effect. That means, but she's no matter what, the prettier person's always gonna. Yeah. It they're gonna win in that scenario. And so similarly that, like you said, if you go 35 miles out, then you're gonna get more people in that 35 mile out radius.   [00:43:23] And what that's gonna do is effectively over time, reduce your amount of time to produce money every single day. And you're not even gonna realize it. Yeah. You wanna know, But I wanna point out that you're gonna get just enough that it makes it hard, It makes the decision that much harder to say no because it's still gonna be, So you go over here and you're doing 10 jobs, but then locally you're doing 300 jobs and your guys are all of a sudden it's just, To be hard to make the decision, but it's, and blind you from the fact that if you were to cut those off and replace them with ones over here, that those 10 people [00:44:00] and would refund 10 more here, refer more, 10 more here and so forth.   [00:44:03] Because you don't have the leverage out there. Over here in your niche market, you have tons of leverage. So you have direct mail hitting, you have community events going on, you have your vehicles, you get 50,000 impressions per vehicle per day, right?   [00:44:15] So you have five vehicles in this area over here. You're, you go out and you just build it. That's a tiny bit enough to where it's hard to make the decision, the right decision. And that's it. That's the only thing that's happening is you get just enough that it's hard to make the right decision.   [00:44:29] And yeah it's difficult and but yeah, if you can basically get the brand. Get your market right and then you start just basically getting it seen in that space. The rest pretty much will work itself out. You don't have to be, the best marketer in the world.   [00:44:43] You don't have to be, If you can create a brand and an offering that's unique, that identifies with your market, that is authentic to who you are, and then you just get light on that thing and you say, Hey, look, perfect customers, we're here. That's all you gotta do. Because if that, [00:45:00] if you truly have something that's special and unique and different, they're gonna be like, Wow, I would rather work with a company like that, right?   [00:45:06] Oh, look at their social media, they do this, or look at the, or they did this event, they did this thing. I would, I would rather work if I need this thing. I think I'm gonna call these guys. And what that's called is brand preference. So when you have brand pre. People will take a little pain to work with you.   [00:45:20] They'll spend a little bit more money. They'll wait a little longer. They'll be a little nicer. They'll refer you to more people. When you come in and ask for five referrals. They'll give them to you. When you ask for, to sign up with your your home, your membership, they're more likely to do it right?   [00:45:35] So all of they're essentially just an all around better customer because they prefer you. And sometimes when you get the best type of customers, what we forget, what we don't realize is that customer prefers us. And if we would just seek to create more brand preference for our company, we would get more people like that.   [00:45:55] And instead, we think that there's some sort of outlying unicorn that they [00:46:00] don't exist out there. They certainly exist. And not only that, you can take on a scale from one to 10, you have these, seven or eight level com customers. You can bring those up to the nine and 10. By creating and doing things that help to make them prefer you more that the stronger the bond and the affinity that they have for your, for your company.   [00:46:19] So yeah, if you just basically create the brand, get it in front of people with frequency, and then listen to the market, you're gonna have cool ideas that flop. You're gonna have ideas that knock it out of the park. And you're gonna have, you're also gonna be right sometimes you're gonna have a great idea that is great and you're gonna think we shouldn't have done that.   [00:46:37] And yeah, you shouldn't have been. So you listen to the market be nimble with that and then you can then hone that in to be what it needs to be and then just, and just wash and repeat, right? Yeah, a hundred percent. That makes the best business to scale, right? If you have something, you can do the same thing over and.   [00:46:53] It makes it way easier to scale and you're not scaling mediocrity. Yeah, this is really important. So I want, I have one more last [00:47:00] question for you before we wrap up. So how important, in your opinion, is it? So let's go back to that same sort of scenario. A guy starting out, maybe he's been in business for a year, his brand's not great, he's been running traffic to the brand.   [00:47:15] How much money do you think that guy could be wasting if his brand suck? And he's running traffic to it opposed to, let's just pretend for a moment, for number of purposes, 10 grand a month on marketing. Yeah. But he spent really nothing other than the thousand bucks he paid his brother-in-law to put the logo on.   [00:47:32] Yeah. The problem is, depending on the exact circumstances, like I, like we said, all, not all money's good money, right? So you could actually be damaging your, you could be paying to inflict damage on your business versus you, you're not even getting anything. You think you're getting something for Oh yeah, I'm making a little bit of money.   [00:47:48] But, you we've seen this with you remember, I don't know if you ever heard of these stories, but like where somebody ran this, back in the day when Groupon was a little bit more popular for us, people look at there would be like a story of a cupcake shop or [00:48:00] something that like ran a group on and blew up their business like in like a weekend.   [00:48:04] Like their whole business is done. Like it was just whoop done because they got like 50,000 customers and you have this two person shop. Because not all money's good money. They had a, they ran a deal that didn't make any sense, and they got customers that didn't make any sense for them to have.   [00:48:18] And so they basically brought in bad fit. They paid to bring in bad customers, so they blew up their business. And also there's, there, there's, it wasn't just one thing, right? But the point is you can actually be paying the damage yourself. We do that all the time, right? We eat sugar and take all sorts of drugs, whether it be over the counter or not alcohol.   [00:48:35] Like we pay to hurt ourselves all the time. And we can do that in our business with our marketing as well. You can also pay to, to help yourself. You can be giving your business instead of, bad sugars and drugs and caffeine and alcohol. You could be giving it nutrients in life and all these sorts of things.   [00:48:51] How do we know the difference? One is, by testing being real with ourselves, being aware, listening, asking questions. Why did you hire us? What do you like about us? [00:49:00] Getting in some of the, coaching programs and industry groups that help us understand key metrics and stuff like that.   [00:49:06] But, I think a savvy person people who understand marketing and so forth could look at a campaign no matter the level, and understand if there's something there special or not. But yeah, I think that if you're spending some money and you're doing it with poor branding there's a high likelihood that you're wasting a lot of money.   [00:49:22] How much? I don't know. It could be even that you're doing damage to yourself depending on where you're at. But you could be running traffic for people to go to your crappy brand, see the crappy brand and go, I'm not, Yeah. Go somewhere else. Yeah. I tell people all the time the biggest thing for a long time is I think it's starting to shift with, work like what we do and others in that are, there's some really great brands and real, really great communication in this, these home service spaces now.   [00:49:46] But, go back 20 years ago what is every, like how, get my phone number bigger, Get tell, no. Put my name really small. Make the service big. Just put like he and air huge across there. Put carpet cleaning, huge that's it. And then the [00:50:00] phone number and it's if if you're advertising what you do first, if I don't know who you are, who am I calling?   [00:50:05] I'm calling whoever I would prefer to call. So advertising. Vertical in the in or the category in front of who you are is the advertising for everyone So if you have to get these things right, but that said, some people, they just, their brand doesn't make any sense. It doesn't, So that's why they minimize it so much, right?   [00:50:23] So if you can create a brand that helps people to understand who you are and what you do, and then you follow again with here's what you know, here's your problem, here's how we can help you, et cetera. And you have that now, you just scale that. But people are scaling, they're watering weeds instead of watering, what they want.   [00:50:38] And so that's the main thing is it's just such a, if you marketing is essentially just simply scaling a message. And if you don't understand what your message is, which is basically tied into your brand, or you're simply taking the most face value thing, which is you're saying the problem or solution you offer, right?   [00:50:56] But. If you don't understand what message you're [00:51:00] scaling, you're paying to scale something that doesn't work, right? Paid for the before we understood how to hire we would pay to get hundreds of resumes from bad fit people, right? Same thing as customers. Sometimes some of us are paying to get hundreds of leads for bad fit customers and we try to make it work and it just doesn't work.   [00:51:23] And, but then magically we go to 10 people. So you get a couple hundred resumes from somebody that's not a good fit. You go to 10 people that you know are a good fit and all of a sudden how somehow you're doing three, four interviews outta your 10, but you couldn't find one person worth interviewing out of hundreds from this other place.   [00:51:40] So it's the same with both. We need to, we need. We need to get our message right and then get that message in front of the right people. And if most people have both those things wrong, if you get one right you're pr probably over halfway there. Because the, you're gonna get the other thing pretty quickly.   [00:51:57] But that's really the biggest difference [00:52:00] between a successful brand and unsuccessful brand is the ability to create clear messaging that's authentic and resonates with a market. And then just simply get, serve it up to that market. That's it. Yeah. Makes complete sense. And everything's gotta be the same message across the board.   [00:52:17] Brand, marketing, sales, CSRs, technicians, everybody's gotta be on board. Cause if it's not, there's incongruence in the market or incongruence in the brand, and that leads to not a good result. Yeah. And the, and it's actually quite simple to. To keep that continuity and that congruency through everything.   [00:52:34] It's simply just start from one place. So that's where we, when we get those, that the brand fundamental the fractal brand, A fractal is self-similar. It starts from one place and multiply it. Self-similar. And you start from one place, you'll al you inherently create cohesion because you're always coming back to the fun, your foundation and say, Does this match?   [00:52:52] Okay, good. And so that's how you, that's the easiest way. So instead of basing it off of the last thing we did, base it off the first thing you [00:53:00] did, which is the fundamentals and always base everything on that same thing. So we're using the same cookie cutter. Same. Exactly. So that's how you create cohesion is base it all on one idea.   [00:53:12] Most people don't know what that one idea is. You ask them what their why is they say, My family sorry, your family's not a why, it's a who. There's a lot of who's in our world as well. It's not just my immediate family, there's also my team, my customers, my market, maybe my community, et cetera.   [00:53:25] So there's a reasoning behind us wanting to help them and how we want to help them. And what's the really driving, driving, what do we wanna help with, et cetera. There's a lot of these, there's people who, there's organizations that save babies and save. There's other ones that save trees.   [00:53:38] Does that mean the tree? People hate babies and baby people hate trees? No. It means that we all have our place in the world. And if you don't understand what your place is, what you're uniquely fit to do, you're just gonna try to keep doing somebody else's job or nothing really of value at all. So once we get on here's what we stand for, here's what we're about, here's who we are, now I can get more people [00:54:00] are on, they're excited about doing that sam

Proprietors of Pittsburgh Podcast
Small Business Roundtable Discussion | Lauren Marts, Duztin Watson, and RJ Huebert

Proprietors of Pittsburgh Podcast

Play Episode Listen Later Nov 4, 2022 47:36


I'm pleased to welcome three incredible guests back to the show – Lauren Marts, owner of Baked True North, Duztin Watson, owner of The RiP Group, and RJ Huebert, owner of HBT Digital Consulting. In this in-depth episode, we cover a wide variety of topics, including the critical role that small businesses play in the community and how to attract and retain talented people on your team. Plus, each of our guests gives us an update on the latest developments in their businesses and current trends in their industries.If you have any questions or if you'd like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So, please say hello, tell me what you think, and let me know how I'm doing. It means a ton!Also, check out my guests' original episodes from when they first appeared on the podcast to share their origin stories.Lauren Marts – Season 5, Episode 5: https://proprietorsofpittsburgh.com/episodes/collaboration-over-competition-lauren-marts-owner-of-baked-true-northDuztin Watson – Season 5, Episode 35: https://proprietorsofpittsburgh.com/episodes/work-on-yourself-every-day-of-your-life-duztin-watson-owner-of-the-rip-groupRJ Huebert – Season 5, Episode 34: https://proprietorsofpittsburgh.com/episodes/be-open-and-share-your-knowledge-rj-huebert-owner-of-hbt-digital-consultingYOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH LAUREN MARTS AT:Website: https://bakedtruenorth.comInstagram: https://www.instagram.com/bakedtruenorthFacebook: https://www.facebook.com/bakedtruenorthYOU CAN REACH DUZTIN WATSON AT:Website: https://ripusa.comInstagram: https://www.instagram.com/theripgroupFacebook: https://www.facebook.com/RiPUSAIncLinkedIn: https://www.linkedin.com/company/ripusainc.YOU CAN REACH RJ HUEBERT AT:Website: https://hbtdigital.comInstagram: https://www.instagram.com/hbtdigitalconsultingFacebook: https://www.facebook.com/hbtdigitalconsultingLinkedIn: https://www.linkedin.com/company/hbtdigitalconsulting

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason break down the new ads and assets menu.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Behind the Stays
How Vacation Rental Managers Can Leverage AI and Machine Learning Like the Big OTAs Do

Behind the Stays

Play Episode Listen Later Nov 3, 2022 51:40


In just a moment you'll  meet Evan Dolgow, Head of Predictive Hospitality at Jarvis ML.  Jarvis ML was founded by the guys over at Google who built the machine learning platforms powering Google Ads and Payments.  Evan and his team have a vision of democratizing the data and technology that OTAs have and making these tools and insights accessible to short-term and vacation-rental hosts in order to increase direct bookings. Tune in to discover what short-term rental and vacation rental hosts can learn from the ecommerce space about building independent brands and moats. Learn more about Jarvis ML here Connect with Evan on LinkedIn This week's episode is brought to you by Guesty for Hosts.  One of the questions I get asked a lot from listeners is what they should look for in a PMS or Property Management System. Now, we're lucky — there are a lot of great options in the market, which can't be said for software platforms in all industries.  That said, I always encourage them to take a good look at Guesty for Hosts — and here's why: 1. Guesty's Channel Manager helps you centralize data across the major booking platforms and stay on top of all activity on your listings without having to hop back and forth between channels such as Airbnb, Booking.com and Vrbo.  2. Guesty's automation tools enable you to ensure you connect with guests in a meaningful, creative, and instant fashion. You can make custom messages for a variety of situations, from a response to an initial inquiry to a post check-out follow up encouraging your guests to leave a review. 3. It includes a Website Builder feature that allows you to create your own branded booking website in just minutes…allowing you to grow your listing's brand value and increase your direct bookings.  4. And finally, Guesty just raised over $170 million dollars which means they got some serious cash to continue to seriously invest in their product!   So here's the deal.  If you're a STR host without a PMS system or a host looking to explore a new one, I've got a treat for you. The team at Guesty is giving Behind the Stays listeners and Sponstayneous subscribers 20% off of their first year when they use the discount code “SPONSTAYNEOUS” at checkout. Get started with a 14 day free trial today  — no credit card, set up fee, or commitment required — and cancel anytime if you don't love it. Once your 14 day free trial is up, use the discount code “SPONSTAYNEOUS” for 20% off of your first year. Guesty for Hosts — it's the bestie of top-rated STR super hosts.  Try Guesty for Hosts for Free. About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.     You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.

Marketing O'Clock
An Audience of None Google Ads' Similar Audiences are being "Replaced"

Marketing O'Clock

Play Episode Listen Later Nov 3, 2022 70:56


This week on Marketing O'Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren't similar at all. Plus, new Amazon ad formats are out for delivery and the show Musk go on as Twitter moves ahead after Elon's acquisition. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:37 Take of the Week - 28:02 ICYMI - 30:02 Lightning Round Paid - 32:42 Lightning Round Organic - 46:06 Lightning Round Social - 56:04 Working Hard or Hardly Working - 1:01:49 Cool Tool - 1:03:06 Must Read Marketing Article of the Week - 1:03:49 Shooting the Heck - 1:05:45

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about why Google is changing the name of Ad Extensions to Assets.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is Reportage Podcast
121: This is Theo Manusaride

This is Reportage Podcast

Play Episode Listen Later Nov 3, 2022 69:21


It's an honour to chat to the fab Theo Manusaride for episode #121 this week! Theo is one of the best documentary photographers in the Netherlands, and has won 13 Awards from us for her family work, as well as 9 Awards from us for her wedding work - an incredible achievement! Theo talks about both disciplines in the episode, including: *how she moved her entire life and business from Romania to the Netherlands - on the first day of lockdown! *the importance of work/life balance, *photographing her close friend's childbirth, *why she changed her style to really focus on documentary, *the story of how she captured a specific family and wedding award from us, *Google Ads and tips for making it work for you, *why she's a big fan of the 'less is more' approach in life, *and much more... Head to https://thisisreportage.com/podcast-episode-121-this-is-theo-manusaride/ for a link to her website, her mentoring, and to see the couple of Awards she spoke about too. If you're not yet a member of This is Reportage or This is Reportage: Family, check out all the benefits of joining us, including an unlimited number of images on your profile, 60 individual Award & 18 Story Award entries per year, invites to our physical meetups and parties, exclusive discounts, hours of educational videos featuring tips and advice from some of the world's best photographers and much more. Submissions are open now for our next Award Collections - the deadline is the same for both our wedding site and our family site; submit by 23:59 GMT on 23rd November 2022. And hopefully I'll get to see you in December for the TiR & TiR:F Christmas party in London! Remember, this is a totally FREE event for members, and you can bring a guest along as well - just remember to RSVP via the link in the members area or newsletter. If you're not a member yet, there's still time to join and come along to the party as well - hopefully see you there :) See all the benefits of membership and join our wedding site at https://thisisreportage.com/register/, or join our family site at https://thisisreportagefamily.com/register/

EMPIRE LIFESTYLE
Digital Marketing Certified - CHAPTER 10 - The Structure | The Plan

EMPIRE LIFESTYLE

Play Episode Listen Later Nov 3, 2022 10:11


CHAPTER 10, The Structure - Early 2005, Sheraton Hotel, Woodbridge, New Jersey… after seeing an ad inside the newspaper Star Ledger, I showed up to an event where a gentleman was presenting. I purchased his $300 course and I consider it the best foundation I could have ever had when it comes to running a successful business and here is why. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-10-the-structure-plan/ --> WATCH VIDEO VERSION HERE https://youtu.be/jF1VlhGwlXc The course was basically a slapped-together black and white copy made from some sort of 1967 xerox machine.  But the content is majorly responsible for the success I've had to date because it started with direct response marketing particularly targeted at a specific pre-defined audience. But I have to tell you.  I think I've come to really appreciate that training even more in recent times.  However because of my lack of experience, I spent years testing out different ideologies that don't put marketing first over the years.  After taking account and counting the blessings and the failures, I have concluded that I was in fact lucky to have taken that training earlier on in my career. In fact, it doesn't even matter that I had derailed quite a few times from this concept of purpose and people-driven marketing.  It's just that powerful to drive massive success at any moment that I've decided to come back to the foundation.  The foundation is just as important as the “structure” if not more important. A few times over the years, I've failed at setting up the “structure” sustainably because of many reasons.  One of the main reasons is the fact that stable structures are boring.  But at the end of the day, they work.  Isn't that all that matters? But I am still human.  And by that, I am alluding to the fact that I still get influenced  by the “shiny object syndrome”.  You can also call it “grass is greener on the other side” syndrome.   It's an on-going battle.  But I have gotten better and better with this in recent times.  It's about making the foundation just as important as the “structure”. In fact, everything we have discussed thus far in this book is the foundation.  And I hope that you took it seriously because it's a foolish man who built his house on the sand. Over the course of this book, we've discussed the goal, the person, the value, the connection, the system, the list, the data, the information and the sources.  In essence, we have broken down all the parts of digital marketing to make it as simple as possible for anyone with a marketable offer to understand. Back when I started engaging in digital marketing full time and more,  I had to know everything.  Actually, I chose to know everything probably because I really do enjoy the art and science of influencing and persuading people.  More importantly, it was useful because I was building a business just as I am still doing today. There is more structure with the digital marketing industry today.  In fact, I just counted more than 20 jobs where you can earn 6 figures or more.  These are skill sets that are primarily responsible for scaling any business. Today, you don't have to know everything.  Sure you should have an overview understanding of each of the areas.  But if all you want is a job, you can simply pick one of the previous chapters and don't stop your research until you get to the level of the equivalent of a doctorate degree. On the flipside, it is important to read this book 10-15 times in order to make the most out of it.  For every additional time you read this relatively small book, you will learn something new.  But you will have to excuse the fact that I am not your typical scholastic writer.        In the last chapter, the source, we covered the different web traffic channels.  But we didn't get too much into the actual platforms and their categories such as: Search Engine Optimization Pay-per-Click Advertising Social Media Marketing Content Marketing Email Marketing Affiliate Marketing And many others…  However we get a little deeper with each one of these traffic sources and media forms inside our flagship 15 weeks coaching program “Digital Marketing Intensive” (DMi15).  Here at www.myEmpirePRO.com , we primarily focus on content marketing through search engine optimization, and paid media via Google and Meta (Facebook) ad platforms.   There are many digital marketing and PPC ad platforms to choose from namely; Google Ads, YouTube Ads (also part of Google Ads) Meta Ads (which used to be Facebook Ads), Instagram Ads (accessible through Meta Ads), Microsoft Ads (which was once called Bing Ads), LinkedIn Ads, Twitter Ads, Pinterest Ads, TikTok for Business, Snapchat for Business etc.  Each and everyone of those ad platforms tend to follow the same campaign breakdown “structure.” The idea of having to figure out all the different pay-per-click (PPC) ad platforms out there probably feels overwhelming right?  I understand.  All you have to do is pick two or three marketing strategies to execute on two or three ad platforms.   But I also wouldn't do that until I have set up a successful campaign on one platform first.  And what do I mean by success?  It depends on your business objective for that campaign. One of the problems that have cost me millions is the unproductive idea of multitasking.  In a real business world, focus matters more than ideas. I find it cute when people talk about multitasking in this great light of new discovery. It's true that many things are happening at the same time in any given business.  That's why I will have to put context as priority over focus as well.   It all depends on what you mean.  Each process among many in a system with respect to focus on a primary business objective has to be clearly defined if you don't want to waste resources.  So it's best to set up a campaign successfully on one ad platform first and start collecting data before attempting to scale out to other platforms with the same “campaign breakdown structure”. If your business has less than 10 employees, I would cap out the number of ad platforms at three.  The rest of the focus should go into optimization of your campaigns on the two or three ads platforms you've chosen and your business operations. Understanding a campaign breakdown structure is important because it's the same skeleton that you will implement on any platforms you chose to set up campaigns on.  This “structure” will be useful from both a mental and a campaign execution standpoint.  Once you understand it, you can execute a digital marketing campaign set up on any ad platform successfully. Campaign Breakdown Structure There are 4 levels on a digital marketing campaign breakdown structure.  Each level allows you to define how you want your campaign to run. Level 1 - How: The first level is simply defining the platform you choose to run it on.   This is the level where you decide which of the many ad platforms you want to run and test your PPC campaigns on.  The rest of the levels are about the specifications inside the campaign itself. Level 2 - Why: On this level, you get to choose the business objective of your campaign.  What is the purpose for this campaign?  The ultimate purpose of a digital marketing campaign is to make money right? But you need to be a little more specific. Is it to primarily generate the most video views, reach, visits to external pages, capture leads, or sales?  When you are specific, it makes your desired outcome and results easier to track, measure, monitor and control.   You may also be defining your budget for this campaign on this level.  Level 3 - Who: This is where you get to define your ideal prospect and/or customer and their attributes.  It's very hard to be specific with this level but you have to put in some effort for your digital marketing campaign.   At this level, you will get to define:  Behavior based on attributes known to the ad platform. Desired cost per result achieved. Location Age Gender Language Interest and followings And more… Level 4 - What: At this level is where you define the actual message that describes your offer to the audience you specified on level 3.   On the actual ad platform, you will get to upload the images, the video and the ad copy as we cover in more details in Chapter 3 “the value.” This is the actual creative that the audience, again as defined on level 3, gets to see on the feed and the placements.  So it needs to be intriguing enough to catch the attention of the audience you defined.  Hence the time I took on breaking down “the value” in chapter 3. On Meta Ads (a.k.a Facebook Ads),  level 1,2 and 3 are Campaign, Ad sets and Ads respectively.  On Google Ads, level 1,2 and 3 are Campaign, Ad group and Ads respectively.  I promise.  On the other platforms that may be unconventional, it's similar. At the end of this all, it's all in the mindset.  Approach setting up a digital marketing campaign with this 4 level-structure and your chances of better outcome is sure. Another way you can protect your business from losing money is to buy email marketing placement from other marketers who have built a healthy email list.  Check out www.myEmpirePRO.com/traffic especially if you are in the biz-opp or financial niche. You can simply order clicks and visits over to your websites to pique initial interest.  After that, you can then set up a retargeting or remarketing campaign on major platforms like Google Ads or Meta Ads to re-attract your audience from Facebook, Instagram, YouTube, Google and their various media partners. This is an unconventional way of driving consistent traffic and building your list.  But you can still apply “the structure” mindset to stay organized.  Anyway, in the next and final chapter, we will enter the execution zone.  It's time to put this wealth of knowledge to work.

The Ad Project
Introduction to Google Advertising

The Ad Project

Play Episode Listen Later Nov 2, 2022 22:56


Google Ads can be a great traffic and sales generator for your Amazon products! As we continue to expand, we're looking at other traffic sources and thinking about how brands can tie together these pieces to scale. In today's episode, Matt & Joe spent some time talking about how to use Google advertising to help drive traffic to Amazon. Some of the key points covered include: What is Amazon Attribution Why use Amazon Attribution How to set up Amazon Attribution campaigns The primary place where product search begins is Amazon and Google. It is becoming increasingly important for brands to start looking at every opportunity to gain a competitive edge, and understanding how to stitch the two together can help set your brand apart. Let's dive in, and more to come in future episodes.

OMGrowth!
72 - "Can having GA installed on my site increase my Google Ad cost?"

OMGrowth!

Play Episode Listen Later Nov 2, 2022 5:29


Tracking your ROI and data on ad spend is not an exact science and it's getting increasingly harder to get accurate information with Google and Facebook ads. Read the transcript here. Listen/read/watch to episode 53 here.Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth.

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
Am I Leaving Money on the Table with Google Ads?

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Nov 2, 2022 9:47


This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss different ways you can check each month to see if you're leaving money on the table with your Google Ads campaign.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Lunch With Norm - The Amazon FBA & eCommerce Podcast
Set Up For Success in 2023 - Amazon FBA Strategies and LIVE Q&A w/ Kevin King - Ep. 355 - Lunch With Norm

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Nov 1, 2022 60:44


On today's Lunch With Norm, we are with serial entrepreneur Kevin King! We are having an Amazon Q&A about steps to take to set up for success in 2023. Today, we go over the latest news, tips and updates with the one and only Kevin King. We take a look at current problems Amazon sellers are dealing with and possible solutions. Our guest, mentors sellers collectively do over half a billion US dollars per year on Amazon in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit and is a regular on the podcast. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we have Amazon mentor and creator of the Freedom Ticket, Kevin King, on the podcast. Today, set up for success in 2023 with an Amazon Q&A with the King! Kevin mentors sellers collectively do over half a billion US dollars per year on Amazon. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Lunch With Norm - The Amazon FBA & eCommerce Podcast
Customer Retention strategies You Won't Want to Miss in 2022 w/ Brandon Amoroso - Ep.356 - Lunch With Norm

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Nov 1, 2022 60:08


On today's Lunch With Norm, we are with Founder of Electriq Marketing Brandon Amoroso! We are talking about customer retention strategies to keep your customers coming back. Today, we dive into the biggest takeaways from bootstrapping Brandon's business are, what the key components to a retention marketing strategy are, and what are the big things brands miss out on. As a Gen Z entrepreneur, our guest's business approach focuses on creating empowered and thriving teams as a key driver of business success. His entrepreneurial endeavors work to break the mold and create innovation for clients and their customers. His model has successfully scaled early-stage start-ups, Fortune 1000 companies, and everything in between. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we have Founder of Electriq Marketing, Brandon Amoroso, on the podcast. Today,  learn about customer retention strategies to keep your customers coming back! Brandon's model has successfully scaled early-stage start-ups, Fortune 1000 companies, and everything in between. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Lunch With Norm - The Amazon FBA & eCommerce Podcast
NEW Trash My Product - Full Amazon Brand Review and Unboxing - Special Episode - Ep. 357 - Lunch With Norm

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Nov 1, 2022 94:27


On today's Lunch With Norm, we have our very first Trash My Product segment! We take a look at 3 Amazon products and listings from the Beard Nation. We take you through the customer experience of the selected products and give helpful advice to improve the Amazon listings. If you'd like to participate in our next "Trash My Product" segment please email us at k@lunchwithnorm.com This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we have our brand new segment, Trash My Product. We take a look at 3 Amazon products and listings from the Beard Nation. Sit back and relax, as we judge the 3 products on branding, customer experience, and overall listing. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
Are There Any CORE Negative Keywords I Should be Adding?

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Nov 1, 2022 11:41


This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about adding core negative keywords to attract more relevant traffic. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!
Am I Missing Out on More Good Keyword Searches in Google Ads?

PPC Questions And Answers | Ask Us Your Google Ads (AdWords) Questions!

Play Episode Listen Later Oct 31, 2022 5:21


This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about why you should check your keyword searches monthly to find out if you're missing out on some valuable traffic.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
334: The Best Google Ads Q&A Episode We've Ever Done

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Play Episode Listen Later Oct 31, 2022 50:04


Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more. (5:10) Is smart bidding + RSA + broad match ideal?(15:41) Should I block competitor searches?(22:03) How to choose your first bids for manual bidding?(29:29) How do you qualify the quality of the lead using the search term?(38:45) Does Performance Max work well for all industries?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library

Growth Experts with Dennis Brown
GE Ep 311 [2021] - Facebook and Google Ad Hack that Reduces Lead Cost By Up to 10X w/ Hamlet Azarian

Growth Experts with Dennis Brown

Play Episode Listen Later Oct 31, 2022 25:01


Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he's discovered and proven successful in reducing your per lead costs by up to 10x. Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works. During this interview, we discuss: 2:34 – How Hamlet helps his clients + What led him to working with technical growth 4:56 – How Hamlet got his first few clients + A hack for getting clients 7:42 – The breakdown of his Facebook and Google ad hacks 13:30 – The difference between online data and offline data + How to supplement data to optimize ads 17:36 – Experimenting with open targeting 20:17 – The breakdown of his Google ad hack 20:35 – Hamlet's favorite growth tool + How it works 23:38 – His most recommended book 24:13 – How to connect with Hamlet Plus, a whole lot more! Resources: Hacking Growth by Sean Ellis and Morgan Brown Connect with Hamlet on LinkedIn Follow him on Twitter ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Living the Dream
Your Why can Change with Bobby Machado

Living the Dream

Play Episode Listen Later Oct 30, 2022 61:48


Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Bobby Machado is currently CEO and Lead Strategist at Signa Marketing and CEO at Sector 7 Apps. As a kid, he always had an interest in business such as providing landscaping services, training horses, or reselling "Tang" back to his parents during the 5 grade. His experience in the digital world began when he taught himself how to code websites in high school, which turned into a way for him to make money on the side while racing motocross, which remains as one of his passions to this day. After he stopped competitively racing at the age of 22, he decided to focus his full-time efforts in web development as a freelance web developer, which then introduced him into the digital marketing world. Being the analytical and creative type, he developed a passion for digital marketing and data. After working at an automotive digital marketing agency as a paid media specialist, managing a little over $300,000 per month in Google Ad spend for several auto dealerships in the United States, he combined his passion for business and launched Signa Marketing. Signa Marketing currently makes up for about 70% of his time and enjoys hosting a Signa Marketing show named "Blueprint", in which he answers any and all user submitted questions on how to market your business online. New episodes are released on Signa Marketing's YouTube Channel. Overall, Bobby enjoys being immersed in anything "digital" that has a positive impact on people and humanity. Dreams: Create two stable businesses that run on their own and work within his life How you can Help: Elon Musk - Understand his upbringing. Bill Gates Favorite Book, Movie, or Podcast: Favorite Book is Zero to One by Peter Thiel Contact them at: bobby@signamarketing.com (602) 456-2906

Digitale Optimisten: Perspektiven aus dem Silicon Valley
Warum kostet Einsteins Stimme 25.000 EUR? Geschäftsideen für Audio & die Lizenzierung von Stimmen (mit Timo Kunz)

Digitale Optimisten: Perspektiven aus dem Silicon Valley

Play Episode Listen Later Oct 30, 2022 74:33


Ist Audio das Medium der Zukunft? Timo Kunz ist Gründer von Aflorithmic und erzählt, wie sein Start-Up Text zu Audio verwandelt. Wir reden über Aflorithmic und welche Geschäftsideen es mit Audio gibt.***Für dich ist die Folge richtig, wenn du wissen willst:... warum Gründer auf Audio als Plattform setzen sollten... wann der "Pokemon Go Moment" für Audio kommt... was es für Geschäftsideen mit Audio gibt (z.B. personalisierte Abenteuer für Kinder, Google Ads für Audio, Agentur für Stimmen)... was Timo Kunz mit Aflorithmic macht - und wie Podcasts im Zukunft einfach nur durch ein Word Dokument entstehen könnten ***Abonniere den kostenlosen Newsletter mit smarten Geschäftsideen, die du sonst nirgendwo findest auf  www.digitaleoptimisten.de ***Digitale Optimisten unterstützen:5 Sterne Review auf Apple Podcasts oder SpotifyDeinen 3 schlausten Freunden von diesem Podcast erzählenNewsletter auf www.digitaleoptimisten.de abonnieren***Feedback und Gästewünsche an: alexander@digitaleoptimisten.de. 

Living the Dream
Your Why can Change with Bobby Machado

Living the Dream

Play Episode Listen Later Oct 30, 2022 61:48


Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Bobby Machado is currently CEO and Lead Strategist at Signa Marketing and CEO at Sector 7 Apps. As a kid, he always had an interest in business such as providing landscaping services, training horses, or reselling "Tang" back to his parents during the 5 grade. His experience in the digital world began when he taught himself how to code websites in high school, which turned into a way for him to make money on the side while racing motocross, which remains as one of his passions to this day. After he stopped competitively racing at the age of 22, he decided to focus his full-time efforts in web development as a freelance web developer, which then introduced him into the digital marketing world. Being the analytical and creative type, he developed a passion for digital marketing and data. After working at an automotive digital marketing agency as a paid media specialist, managing a little over $300,000 per month in Google Ad spend for several auto dealerships in the United States, he combined his passion for business and launched Signa Marketing. Signa Marketing currently makes up for about 70% of his time and enjoys hosting a Signa Marketing show named "Blueprint", in which he answers any and all user submitted questions on how to market your business online. New episodes are released on Signa Marketing's YouTube Channel. Overall, Bobby enjoys being immersed in anything "digital" that has a positive impact on people and humanity. Dreams: Create two stable businesses that run on their own and work within his life How you can Help: Elon Musk - Understand his upbringing. Bill Gates Favorite Book, Movie, or Podcast: Favorite Book is Zero to One by Peter Thiel Contact them at: bobby@signamarketing.com (602) 456-2906