Market Space Podcast

In this episode, Karen Etchells from Innovast Digital Marketing joins us to help make sense of Google Analytics - what numbers matter, how to find those numbers, and how to distill it all so you can make informed decisions when it comes to improving your website and digital footprint.

The pandemic seemed to speed up many small businesses' entry into video marketing, and despite being fearful, many have embraced the spontaneity and authenticity of low production video - those videos shot and edited with mobile phones and tablets. But where is the right place for these types of videos, and where do professionally produced videos fit within the marketing mix? Join us and our guest, Justin Mashuta of Shuta Productions, for a discussion on where each type of video fits in, and how to use video on your website the right way...

In this episode, we're joined by an insightful and remarkably skilled photographer to explore the value that real photography can have for your website and your business.

In this episode we’ll be discussing website content with someone who knows a lot about how to craft persuasive messages for people who need to hear them. Our guest, a true Madison Avenue Mad Man, will talk about the importance of storytelling for your brand, and how you can tell a better story on your website.

You know that you should consider Search Engine Optimization, but you avoid it because it's confusing. It's always changing. And it feels like once you get into it you're just kind of chasing your tail. But it's not really something to fear. In this episode, we're going to break it down into easily digestible bits. And hopefully, we can make it seem a little bit less frightening and a little bit more doable.

The whole world shifted to online marketing in 2020, so you've probably taken a serious look at your website. Whether your relatively new to web marketing or you've had a website for a while and it's just not cutting the mustard, this episode of Market Space is dedicated to you - jam-packed with ideas to help you get more out of your website, whether it just needs an update or a whole overhaul. Join us!

For our first episode of the new year, we’re excited to welcome our first guest - Giulia Gambale of She’s So Social. Giulia stops by to chat about what she sees work - and what she has seen NOT work - for small businesses that make social media part of their marketing strategy… and why small businesses need to be in social media for the long haul.

For this last episode of this very unique year, we'll be sharing our take on a few business marketing trends that dominated, and then break out our crystal ball and diving rods to see what 2021 has in store for us all. 

In this episode, Cheryl Rice and Rebecca Mead wade into the riptide of mixing business with politics, and how in today's culture, even supporting a social cause can have political implications.  So as a small business, can you - should you - get political?  And if you do, how do you do it right? 

Hosts Cheryl Rice and Rebecca Mead chat about the challenges of marketing during the COVID pandemic, how to take advantage of the opportunities without being opportunistic, and how to stick to your strategies while adjusting your outreach.

Market Space is a podcast for everyone who’s sick of gimmicky, inauthentic marketing advice. Join hosts Cheryl Rice and Rebecca Mead for no-holds-barred, unscripted, and opinionated conversations on the world of small business marketing. With guests that are veterans of the marketing trenches, Market Space is always fun, always interesting, and always on-target with insights and ideas for business growth.