Podcasts about Digital marketing

What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

SEO job titles are evolving rapidly in 2025. Nick LeRoy, founder of SEOjobs.com, shares insights from their comprehensive SEO job market study. The data reveals a significant increase in director and VP-level positions primarily in-house, while technical SEO roles are seeing higher demand and compensation than content-focused positions. LeRoy also explains how career progression typically moves from generalist to specialist before returning to broader leadership roles that require strong business acumen. Show NotesConnect With: Nick LeRoy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Brandon Davis, the college senior who's turning the collections industry on its head with his AI startup, Interval. While most of his classmates are polishing resumes and stressing over job applications, Brandon is running a growing tech company with multiple employees—all before graduation day.Brandon's entrepreneurial journey began early, watching Shark Tank with his father and seeing ordinary people building extraordinary businesses. From selling fidget spinners to classmates to running a landscaping service as a teenager, his path to founding Interval was paved with the hustle that defines true entrepreneurs. After cycling through nearly 20 different startup ideas during a university incubator program, Brandon and his co-founder landed on a solution that businesses were actually willing to pay for: automated collections.What makes Interval AI fascinating isn't just the technology—it's the problem it solves. Every business struggles with accounts receivable at some point, whether it's from expired credit cards, forgetful customers, or those deliberately avoiding payment. Traditional collection methods are expensive, inefficient, and frankly, nobody wants to make those awkward calls. Interval's AI automation tackles this universal pain point, delivering results at a fraction of the cost of human collection efforts.Perhaps the most thought-provoking aspect of Brandon's story is his perspective on risk. While conventional wisdom paints entrepreneurship as the risky path and traditional employment as secure, Brandon argues the opposite. In an economy where recent graduates might submit hundreds of job applications before landing a position, building your own business offers a different kind of security—one where you control your destiny rather than hoping to survive the next round of corporate layoffs.Whether you're a seasoned business owner looking to improve cash flow or an aspiring entrepreneur searching for inspiration, Brandon's journey demonstrates that success comes to those willing to persist through failures and pivot until they find what works. Check out interval-ai.com to learn how AI might transform your collections process, or connect with Brandon through his podcast "Get Over Yourself" to follow his entrepreneurial journey.How to connect with Brandon?Website: https://getoveryourselfpodcast.com/Podcast: https://podcasts.apple.com/us/podcast/get-over-yourself/id1586568369YouTube: https://www.youtube.com/channel/UC03QFF2URssz6Q1awVk1FhQFacebook: https://www.facebook.com/dodgerdavis16/Linkedin: https://www.linkedin.com/in/brandon-davis-bba062223/Instagram: https://www.instagram.com/getoveryourself_podcast/ Support the show

Are you a small farm making $100k to $1M in gross annual revenue? How are you reaching your customers? What are you business goals? Customer retention? New customer acquisition? Increasing average order value? Selling a specialty product? Marketing is about knowing your numbers, having goals, and running tests to meet those goals while reducing risk. It's the scientific method but with fun videos and relationship building mixed in. To help us refine our process and become better farm marketers we are joined by Bryan Butler of SmarTech https://smartech.company/ . SmarTech is a technology company that helps businesses improve how they operate and grow. Founded by Bryan Butler, who has over 18 years of digital marketing experience, SmarTech specializes in online advertising, customer engagement, and selling products online.

Is your nonprofit's website actually working for you—or just taking up digital space?In this episode of A Modern Nonprofit Podcast, Tosha talks with Lou Kotsinis, CEO of BCS Interactive, about the biggest shifts in nonprofit digital marketing and website strategy.Lou shares why the traditional “drive traffic to your site” model is outdated—and what to do instead. You'll learn how to rethink your website's role, how AI tools like ChatGPT are reshaping discovery, and why nonprofit leaders must stay close to the storytelling process.This is a must-listen for anyone looking to improve their website, clarify their message, and build a smarter digital presence—without getting overwhelmed by the latest trends.What you'll learn in this episode: ✔️ Why your website is no longer the star of your marketing ✔️ What “zero-click marketing” means for nonprofit strategy ✔️ How AI search tools are changing how people discover causes ✔️ Why the CEO must be involved in messaging—even if marketing is outsourced ✔️ How to simplify your story and tell it across multiple platformsConnect with Lou Kotsinis:

Is your business ready for the AI revolution and the shifting landscape of global trade?Chris Lee is the Founder and CEO of Next Level Pros, an entrepreneurial accelerator fostering business growth and development for small to large sized businesses through education, private equity and venture capital investments.Today, he reveals how artificial intelligence is reshaping industries and how businesses must adapt to survive and thrive. Chris Lee argues that AI's impact on sales and marketing is as profound as the internet's emergence in the 90s. He provides actionable insights on how businesses can harness AI to streamline processes, enhance marketing, and optimize sales strategies.But that's not all. This episode also tackles the strategic challenge of tariffs and their impact on global manufacturing. Lee explains how tariffs are forcing companies to rethink their production locations and embrace agility as a core business principle.In this conversation, you'll learn:How AI is transforming sales and marketing, creating both opportunities and threats.The growing importance of marketing in solving obscurity issues and driving sales.How tariffs are reshaping global trade and influencing manufacturing strategies.The critical need for business agility and adaptable team cultures to navigate constant change.How automation and AI are redefining the future of labor and the roles humans will play.Strategies for leveraging AI agents and voice assistants for marketing and customer engagement.How to evolve marketing platforms and consumer interaction to stay relevant in the digital age.Here's what the data emphasizes:AI adoption in sales is projected to increase sales productivity by over 30%.Agile companies grow revenue 37% faster and generate 30% higher profits than non-agile companies.Automation could displace up to 73 million U.S. jobs by 2030 but also create new opportunities.This episode is a survival guide for businesses facing the challenges and opportunities of the AI era and a rapidly changing global economy.Takeaways:Embrace AI to boost marketing and conversion.Develop agility to pivot with global changes.Integrate AI and robotics for operational efficiency.Connect with Chris Lee:Website: www.gonextlevelpros.comInstagram: @chrisleeqbNext Level Pro - Instagram | TikTok | YouTube_____________________________________________

In this special return episode, Alex Quin welcomes back Josh Troy, Founder and CEO of WFS Group – "Wires From Strangers." Since his first appearance on Hustle Inspires Hustle back in 2021, Josh has continued to make major moves in the sales space. Now a leading figure in high-ticket offer scaling, Josh breaks down how to build performance-based sales teams, the true difference between validation and scale, and the frameworks behind a strong sales call structure. Whether you're just breaking into high-ticket or ready to optimize your sales systems, this is one to take notes on.Episode Outline[00:00:00] Welcome back: Josh Troy returns to the podcast[00:02:30] Growth and milestones since the 2021 episode[00:06:15] WFS Group's edge in outsourced sales[00:09:40] Ideal client profile and red flags to avoid[00:15:10] What makes an offer scale-ready[00:20:00] Founder-led sales and product-market fit[00:27:00] Choosing between one call and two call models[00:36:45] How to create urgency without sleazy tactics[00:42:30] Team structure, metrics, and scaling strategies[00:48:00] Follow-ups, no-show protocol, and nurturing leads[00:53:00] Using application questions to pre-qualify prospects[01:02:00] Flipping the “we tried this before” objection[01:07:30] Josh's 10-step sales call framework[01:12:00] What Josh wants to be known for in the industry[00:48:40] Where to watch Taking the Fight and follow StuartWisdom NuggetsValidate Before You Scale: Your sales team can't fix an unvalidated offer. Make sure your funnel, product-market fit, and fulfillment are locked before adding reps.Simplicity Scales Better: Too many funnels and offers slow down scale. Josh advises sticking with 1–2 high-performing funnels for million-dollar months.Sales Ops > Just Salespeople : Success isn't about throwing bodies on the phone. It's about having systems, frameworks, and processes to support consistent performance.Internal Urgency Beats Discounts : While incentives can push fence-sitters, real urgency comes from helping clients see the cost of inaction through a strong discovery.Metrics That Matter Most : Gross and collected revenue per booked call are the truest measures of sales team efficiency—not just close rate or show rate.Power Quotes:“We're a scale team, not a validation team.” - Josh Troy“Lead flow times sales performance equals revenue.” - Josh Troy“Urgency comes from solving pain, not just fast-action discounts.” - Josh Troy“Someone's life can change almost overnight with the right offer.” - Alex Quin“Warm traffic converts very different than cold traffic.” - Alex QuinMeet the Guest : Josh TroyInstagram: (https://www.instagram.com/troy.joshua)WFS Group Website : (https://thewfsgroup.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the current trends and changes in the SEO job market. In this episode, Nick shares his perspectives on: red flags in job postings from salary ranges to expectations, the role of integrity and community in the SEO industry, impact of economic conditions on job stability in the tech sector, strategies for SEO professionals to navigate career progression.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance of analytics in measuring return on investment (ROI). Nathan encourages listeners to embrace marketing as a vital component of their business growth and not to shy away from seeking help when needed. Indeed article: Why is Marketing Important Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Are you ready to start attracting sellers instead of chasing them? In this episode, I'm giving you 5 high-converting video topics that you can start using right now in 2025 to bring in more listings and position yourself as the go-to expert in your market. I'll show you how to talk directly to your ideal sellers, how to create content that gets views AND leads, and why most agents are completely missing the mark when it comes to marketing themselves. These strategies are simple, actionable, and they work—fast. PLUS, I'm including a sneak peek of the exact marketing video I send to sellers before I even go on the appointment… and trust me, this video helps me win the listing before I walk through the door. If you're serious about growing your listing inventory this year, you're going to love this one!

AI is everywhere, but for many businesses, it feels more like a buzzword than a practical tool. The challenge isn't just adopting it—it's knowing how to use it effectively without losing what makes a brand unique. While some companies are already leveraging AI to automate tasks and scale faster, others are stuck in hesitation, unsure of where it fits in. The real game-changer isn't just having AI—it's knowing how to use it without sacrificing authenticity and real human connection. Russ Henneberry is a digital marketing expert, AI consultant, and co-author of Digital Marketing for Dummies. As the founder of theCLICK, an AI marketing training platform, he has spent over 20 years helping businesses bridge the gap between traditional marketing strategies and emerging AI technologies. Russ has certified thousands of professionals, speaks at major conferences, and provides consulting services focused on AI-powered content marketing. Today, he breaks down the practical applications of AI in modern business, sharing how entrepreneurs and marketers can leverage tools like ChatGPT for content creation, research, and organization. Stay tuned! Resources theCLICK: Learn AI by doing AI | AI Training & Community for Marketers and Entrepreneurs Follow Russ Henneberry on Facebook Connect with Russ Henneberry on LinkedIn

Here is your wrap-up of the last week in the digital marketing space..

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.  All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay

James Hipkin is a seasoned marketing expert with over 40 years of experience helping businesses connect meaningfully with their customers. He has led global marketing initiatives for brands like Apple, Visa, and Toyota, and is now the CEO of Inn8ly, where he empowers small and medium-sized businesses with AIdriven marketing tools and website solutions. Known for his straightforward approach, James is passionate about making advanced marketing tools accessible and impactful for all. For more information, visit vipchatwithjames.com and inn8ly.com.

If you've ever felt the pressure to hold it all together or questioned what you're really chasing, this episode is for you. I'm sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn't something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.

Val Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these platforms can significantly enhance the strategic capabilities of marketing teams, offering deeper insights into customer behaviors and trends. Val emphasizes the importance of leveraging technology to drive better decision-making and optimize marketing efforts. Show NotesConnect With: Val Riley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

REMIX: Album 5 Track 15 - The Pursuit of Balance in the BoardroomBrand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.A jew-el dropper you don't want to miss! Here are a few key takeaways from the episode:Are you balanced in the boardroom?Go places you are loved, encouraged, and supported. That's where you thrive.Throwing away the script. Living authentically. The power of "AND" | Analog in a digital world.  NOTES:Connect with Jeryn at:www.JerynTurner.comInstagram: @spelmangeminiTwitter: @JerynTurnerFacebook: Jeryn TurnerView Her Books Here. Show Partner: SpecificityLearn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

On this episode of Best Dental Marketing, we explore the importance of attending live conferences to combat the isolation of dental practice and foster professional growth. We detail how conferences provide unexpected networking opportunities, exposure to fresh ideas from other industries, and the benefits of being part of a community that contributes to both enhanced fulfillment and business success.

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators. Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and feedback are key to impactful campaigns.

As we celebrate National Pet Day, Jim's guest this week on The CMO Podcast is Natalia Ball, the Global Chief Growth Officer of Pet Nutrition at Mars. This is a big business for Mars, Petcare is about 60% of its estimated $50 billion in sales. Mars was founded as a candy company by Frank C. Mars in 1911 in Tacoma Washington; it remains to this day a family-owned business. Mars Petcare brands include Pedigree, Whiskas, Royal Canin and Iams. Natalia has been at Mars Petcare about seven years, and was promoted to Global Chief Growth Officer in April 2024. Before Mars, Natalia spent about 15 years at P&G, starting as a brand manager in Venezuela; her last role at P&G was senior portfolio director in global Laundry. Natalia joined P&G in my early days as P&G's Global Marketing Officer. Tune in for a conversation with a dog-loving, London-living mom of a seven year old, and a chief growth officer!---This week's episode is brought to you by StrawberryFrog and Deloitte. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In one of the toughest real estate markets since 1995, Karen Briscoe Reed shares how she's absolutely crushing it. From sending 10+ video text messages a day to creating powerful short-form videos and Facebook ads, Karen reveals the exact steps she's taken to become one of the top agents in her county. We dive into: * The power of personalized video messages * How social media and Facebook ads boost visibility * The importance of community content (and even non-real estate videos!) * Mindset shifts that drive consistent success If you're a real estate agent who wants to thrive in any market, you need to hear Karen's story and tips. Learn how Karen got started.... 

In episode 36 of Wake Up to Wealth, Brandon Brittingham joined Champ Talk with Branden Hudson to discuss his early struggles during the 2008 market crash, the hurdles of building a career without social media or digital marketing, and the key moments that defined his journey.Tune in for valuable advice and inspiration for anyone looking to thrive in the world of real estate. SOCIAL MEDIA LINKSBrandon BrittinghamInstagram: https://www.instagram.com/mailboxmoneyb/Facebook: https://www.facebook.com/brandon.brittingham.1/Branden HudsonInstagram: https://www.instagram.com/sbymmaandfitness/Facebook: https://www.facebook.com/profile.php?id=100009946059940LinkedIn: https://www.linkedin.com/in/branden-hudson-a425326a/WEBSITESBrandon Brittingham: https://www.brandonsbrain.org/homeBranden Hudson: https://brandenhudson.com/branden-hudsonSBY MMA and Fitness: https://sbymmafitness.com/Champ Talk: https://www.youtube.com/@brandenhudson

Nonprofits know that digital engagement is essential, but too often, their marketing efforts feel disconnected—social media posts, emails, fundraising campaigns, and website updates can feel like separate pieces rather than a cohesive strategy.Enter Neal Schaffer, a leading authority on digital transformation in sales and marketing, and author of the new book Digital Threads. Neal joins us to share how nonprofits can use this innovative marketing approach to create stronger relationships, better engagement, and more sustainable growth in the digital space.In this episode, we discuss:✅ What the Digital Threads concept is and why it matters✅ How nonprofits can move beyond one-off marketing campaigns and create lasting engagement✅ Why traditional digital marketing strategies no longer work as they once did✅ Actionable steps to start weaving Digital Threads into your nonprofit's outreachWhether you're a nonprofit leader, fundraiser, or marketer, this episode will give you a new way to think about digital engagement and how to make it more effective.Hit play now, then subscribe to Nonprofit Nation for more expert insights!Resources Mentioned:Neal Schaffer's Digital Threads – Free PreviewNeal's Podcast: Maximize Your Social InfluencePDCA SocialTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing “just enough to start” (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite. Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies for increasing profitability and how simple documentation can solve major business problems. Whether you're a one-man band or running a team of 100, this episode is packed with insights that will help you stop winging it and start winning. Key Takeaways The JETS Mentality is Holding You Back Doing “just enough to start” creates costly mistakes and jobsite chaos. Companies need to operate with a mindset of clarity, not improvisation. Documented Systems Drive Profitability Contractors often mistake “it's in my head” for a system. Writing things down can solve 80% of common construction business problems. Pre-Construction is Where the Money Is Made Profits are built (or lost) before the job even begins. Pre-construction systems reduce change orders, stress, and delays. Turn Chaos into Predictability Without structure, your team will make up their own rules. Checklists, job books, and templates create consistent results. Leadership Isn't About Hustle—It's About Systems Business owners need to graduate from “doer” to “leader.” Building systems empowers your team and removes dependency on you. Memorable Quotes “Chaos is expensive—clarity is profitable.” “You don't rise to the level of your goals; you fall to the level of your systems.” “Documenting your process is the cheapest, fastest way to fix most of your problems.” Actionable Advice Start with one system. Pick one process you repeat often and document it. Replace tribal knowledge. Get everything out of your head and onto paper. Build a job book. Give your team a standard package of information for every job. Focus on pre-construction. Nail the planning phase before picking up a hammer. Lead with clarity. Create systems that enable your team to win without you.

Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating customer relationship management systems with SEO strategies can unlock deeper insights into customer behavior and campaign effectiveness. By harnessing this data, businesses can refine their marketing efforts for better targeting and increased ROI. Today, Val shares practical tips on how to effectively merge these technologies to enhance your marketing analytics. Show NotesConnect With: Val Riley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on their experiences at SPRYNG, a standout B2B marketing conference in Austin. The conversation blends AI experimentation, prompt engineering, and the future of creativity with philosophical reflections on human connection, authenticity, and the soul of marketing. They explore why many AI users are missing the point by chasing “best practices,” and how real breakthroughs come from first-principles thinking and creative risk-taking. The episode also dives into the power of in-person events, emotional resonance, and inefficient—but high-value—tactics like dinners, meetups, and personal storytelling that can't be scaled.Key TakeawaysAI and Prompting from First Principles: Real innovation with AI comes not from templates or best practices, but from individual experimentation and intent.Four Modes of AI Maturity: From microtasker to teammate, AI can scale with how deeply users integrate it into their workflow.The Importance of Human Vibes: Tactical content aside, the SPRYNG conference reminded marketers that human connection and emotion matter more than metrics.Don't Optimize for the Median: Taking every piece of feedback can dilute differentiation—stand firm in your positioning.Community as a Business Superpower: Relationships built at events, meetups, and over meals have long-term impact beyond immediate ROI.Efficient Growth vs. “Inefficient” Magic: Some of the most meaningful, high-ROI activities are hard to measure—like handwritten notes, founder dinners, and late-night talks.Where's the Soul in AI Content?: As AI floods the web, standout content will come from real human stories, creativity, and nuance—not mass automation.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing.  https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook

Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability. Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners. Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message. **Contact Ed Parcaut:** -

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

If you've ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I'm implementing, I'm sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let's dive into the lessons, strategies, and mindset shifts I'm using to find balance and keep moving forward.

Jennie Smythe, CEO of Girlilla Marketing, not only brings on unique & interesting clients, ranging from local businesses to well-known actors, but has proudly ensured her agency remains female-led throughout the 17 years she has been running it. With her tenure as a woman in both the music and digital marketing industries comes a great deal of lessons imparted onto her – thus, she decided to compile them all into a memoir. In this episode we dive into Smythe's journey that led to her memoir, the evolution of diverse representation in the music industry, how the digital age has allowed for increased artist & fan expression, and the role of creativity in marketing.

Brandie Miller brings a wealth of food industry experience, blending expertise in startups, retail buying, and e-commerce with a passion for food accessibility. She began her career launching a small ice cream brand, driving it from food service into retail through strategic sales and marketing. She then transitioned to the buying side as a category manager for Grocery Outlet, a 400-store chain, where she championed Natural & Organic (NOSH) products, growing it into the company's largest category. Her efforts contributed to Grocery Outlet's 2019 IPO.Her dedication to making healthy, high-quality food more accessible deepened at Misfits Market, where she served as Senior Director of Grocery. There, she and her team expanded affordable grocery options nationwide, launched an upcycled food initiative, and introduced thousands of new SKUs in just three years—all while scaling operations across four warehouses.Brandie's impact has been widely recognized, earning her industry accolades such as:• Supermarket News' 2016 Disruptor• Progressive Grocer's 2019 Top Women in Grocery – Rising Star• Natural Foods Merchandiser's May/June 2019 Cover Feature• NEXTY Judge at Expo East 2022In 2024, Brandie and Will Miller combined their vastly different experiences to create something completely new—Mochi Love. Driven by a shared passion for innovation, delicious food, and bringing joy to everyday moments, they set out to expand mochi beyond the freezer aisle and introduce it to more categories across grocery stores.Mochi Love is upbeat, delicious, and simply irresistible—a modern take on a time-honored ingredient. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

Alisha Conlin Hurd, Founder at Persuasion Experience, discusses strategies for building effective lead machine funnels. In this episode, Alisha shares her perspectives on: understanding target audience personas for high-converting landing pages, incorporating multimedia elements to boost landing page engagement, best practices for a seamless user journey within lead machine funnels, optimizing lead capture forms to balance lead quality and quantity, and strategies for nurturing leads post-conversion to encourage brand loyalty. Show NotesConnect With: Alisha Conlin Hurd: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trust is the currency of online success, and DJ Sprague has mastered the art of building it systematically through strategic reputation management. As the Chief Marketing Officer of Shopper Approved and a veteran with 25+ years in digital marketing, DJ reveals the hidden psychological triggers that turn browsers into buyers.The conversation opens with a fascinating exploration of what DJ calls "brand schizophrenia" – when your communication touchpoints contradict each other, confusing potential customers and eroding trust. He explains why reviews must extend beyond your website to create a consistent presence across Google Ads, Google Shopping, organic search results, and third-party review platforms. This distribution strategy doesn't just build credibility; it drives significant traffic increases, with one client experiencing an astonishing 8,000% traffic growth.Perhaps most surprising is DJ's revelation about the perfect star rating – and it's not 5.0. The sweet spot falls between 4.2 and 4.7 stars, with perfect scores actually triggering consumer skepticism. Even more counterintuitive: negative reviews can dramatically boost conversions when handled properly. Studies show conversion rates increase by up to 118% when shoppers thoroughly read negative reviews, as they demonstrate transparency and authenticity.The episode covers tactical approaches for both established businesses and newcomers with limited reviews. Beyond review collection, DJ shares complementary trust signals like prominently displayed contact information, industry affiliations, and optimized Q&A content that captures featured snippets in search results. His response strategy for reviews provides a dual benefit – demonstrating customer care while strategically incorporating keywords for SEO advantage.For e-commerce entrepreneurs looking to differentiate in increasingly competitive markets, this masterclass in reputation management offers immediately applicable strategies to build trust, increase traffic, and dramatically improve conversion rates. Whether you're just starting out or scaling an established operation, DJ's insights prove that how others perceive and talk about your business might be your most valuable marketing asset.How to connect with DJ?Offer: free digital and audio copy of our book "Reputation King" to your listeners as well: https://www.reputationking.com/download/ Website: https://www.shopperapproved.com/Podcast: https://trafficandconversionpodcast.com/ LinkedIN: https://www.linkedin.com/in/duanesprague/  Support the show

CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing  © 2025, NinjaCat

Welcome to a captivating episode of MOJO: The Meaning of Life and Business, where we delve into the intricate world of digital marketing. Your host, Jennifer Glass, is joined by the innovative Corey Morris, Founder and CEO of Voltage, a top-tier digital agency specializing in digital marketing and website solutions. Corey, an expert in crafting digital strategies, authored the Digital Marketing Success Plan, which outlines the necessity of a documented, objective, and accountable marketing plan in today's rapidly shifting digital landscape.In this episode, Jennifer and Corey share their passion for marketing and explore the diverse channels and strategies that businesses must navigate to succeed online. Corey introduces his START process, a five-step framework designed to help businesses develop a comprehensive digital marketing plan. He emphasizes the importance of defining a clear strategy that aligns with business objectives and leverages effective tactics to achieve measurable results.The conversation highlights strategies for optimizing conversion rates, managing resources, and adapting to new technologies like AI to stay ahead in the digital game. Jennifer and Corey also draw valuable parallels from Disney's marketing and operational strategies, demonstrating how branding and consistent messaging can transform customer experience and engagement.Join us as we unpack these valuable insights and equip you with the tools to enhance your digital marketing efforts. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable advice and inspiring stories to help drive your business forward in a digital-first world.About my guest: Corey Morris is the founder and CEO of Voltage, a premier digital agency focused on digital marketing and websites. He authored The Digital Marketing Success Plan that details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. Connect with Corey on Facebook, LinkedIn, and on the web at https://voltage.digital/Keywords: Digital marketing, Marketing plan, Strategy, Tactics, ROI, KPI, Website conversion, Content creation, Social media, Search engine optimization, Google Ads, Analytics, Target audience, Measurement, Brand strategy, AI, Online marketing, Offline marketing, Resource planning, Application phase

Are you ready to supercharge your nonprofit's digital marketing efforts? In this episode, I sit down with Steven Lewis, a seasoned marketer with 30 years of experience in copywriting and technology, to explore the game-changing potential of ChatGPT for small to medium-sized nonprofits. We dive deep into how this powerful AI tool can become your 24/7 marketing consultant, helping you craft compelling content, conduct market research, and even run virtual focus groups – all without breaking the bank. Unlocking ChatGPT's Potential for Nonprofits Steven shares invaluable insights on: - How to use ChatGPT as a thought partner and consultant - Crafting the perfect prompts to get the results you need - Developing a unique tone of voice for your organization - Creating synthetic personas for risk-free testing and feedback Key Takeaways: - ChatGPT isn't just for content creation – it's a versatile tool for strategy and research - Learn how to have meaningful “conversations” with the AI to refine your marketing approach - Discover how to leverage ChatGPT's vast knowledge base to understand your audience better - Find out how to use synthetic personas to test ideas without risking donor relationships Practical Applications for Your Nonprofit - Use ChatGPT to develop and refine your organization's tone of voice - Create virtual focus groups to test new ideas and campaigns - Generate data-driven insights to support your marketing decisions - Streamline your content creation process while maintaining authenticity This episode is packed with actionable advice for nonprofit leaders looking to make the most of AI technology in their digital marketing efforts. Whether you're a seasoned marketer or new to the world of AI, you'll find valuable strategies to elevate your nonprofit's online presence. Ready to revolutionize your nonprofit's digital marketing strategy? Listen to the full episode and discover how ChatGPT can become your secret weapon in reaching and engaging your audience more effectively than ever before. Want to skip ahead? Here are key moments: 09:30 Understanding ChatGPT: The Basics and Beyond ChatGPT is a large language model trained on vast amounts of data. Providing context helps shape ChatGPT's outputs. There is a lot of potential for ChatGPT to be a thought partner and consultant for businesses of all sizes. 24:34 Addressing Security Concerns and Developing Tone of Voice Be sure to balance proprietary information protection with leveraging ChatGPT's capabilities. Creating your tone of voice will help your prompts become even more effective. 35:57 Advanced ChatGPT Techniques: Synthetic Personas and Focus Groups Use ChatGPT to create synthetic personas for focus groups. This technique allows organizations to test ideas and content safely without risking real donor relationships. The approach provides valuable insights and data for decision-making. Don't miss out on this opportunity to learn how AI can transform your nonprofit's digital marketing efforts. Tune in now and take the first step towards a more efficient, effective, and data-driven marketing strategy. Steven Lewis Steven Lewis is a marketer with 30 years of experience in copywriting and technology. His course Make ChatGPT Your CMO shows business owners how to turn ChatGPT into a 24/7 marketing consultant that gives expert advice tailored to their business. Learn more at https://taleist.agency/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Have you ever wondered if you can really do SEO on your own? Maybe you've tried before and run into issues or gotten stuck? That's super common. I believe you definitely can learn how to do SEO on your own, but it's much smarter to take a course from someone like me, who has lots of experience in SEO and can save you time, answer your questions, and help you get results faster than if you try to Google and YouTube your way through the whole thing.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

This week we're bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP and Chief Marketing & Athlete Experience Officer of Dick's Sporting Goods, to join me on stage. Emily is a returning guest to the show, joining Jim last fall to talk about stepping into her first CMO role. Emily spent over 16 years at PepsiCo, in about nine roles, before she joined the sports brand in 2023. Recorded live in front of an audience, including a collection of Emily's associates from Dick's, Emily and Jim discuss how sports brings us together, and how she and her company are thriving in these uncertain times. This episode is brought to you by Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Quin chats with Stuart Warren Dansby, executive producer and subject of the award-winning documentary Taking the Fight. At 56, Stuart stepped into a kickboxing ring against much younger opponents—transforming a 15-year battle with self-doubt, physical setbacks, and fear into a public display of resilience and strength. They explore the mindset needed to overcome challenges, the value of authentic storytelling, and how fighting shaped Stuart's outlook on life and business.Episode Outline[00:00:00] Intro by Alex Quin and guest welcome[00:01:30] Stuart shares how kickboxing started at 48[00:05:45] Why Greg Choplin challenged Stuart to fight[00:08:30] Training vs. living as a fighter[00:10:50] Facing younger opponents without asterisks[00:14:20] Support from Stuart's wife and emotional grounding[00:19:35] Mindset shift: Challenges over problems[00:23:00] Black belt testing and personal growth[00:30:20] Learning vs. winning – what failure teaches[00:37:50] Business takeaways from fight training[00:41:10] The importance of authentic storytelling[00:45:00] Stuart on legacy and how he wants to be remembered[00:48:40] Where to watch Taking the Fight and follow StuartWisdom NuggetsChallenge vs. Obstacle: Reframing problems as challenges shifts our mindset into solution mode. This small change makes big hurdles feel like surmountable goals.You Win or You Learn : In fighting and life, losing is a lesson, not a failure. Every round teaches something—if you're open to learning.Authenticity Resonates : Stuart emphasizes the power of truth in storytelling. Real pain, real effort, and real growth connect with people more than perfection.Serve to Lead: Even in high-stakes scenarios like a UFC training session, showing up for others can be one of the strongest forms of leadership.Support Systems Matter : Stuart's wife didn't just stand by—she stood with him. The people around us can fuel us if they believe in our goals as much as we do.Power Quotes:"People respect truth. Be your authentic self." - Start Warren DansbyMeet the GuestInstagram: (https://www.instagram.com/stuart_warren_dansby/)Documentary on Prime Video : (https://www.amazon.com/Taking-Fight-Carlos-Arreita/dp/B0D7224TCJ)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her perspectives on key elements essential for high-converting landing pages, effective strategies for optimizing landing page design and layout, role of compelling copywriting in landing page success, and tools and technologies for A/B testing landing pages. Show NotesConnect With: Alisha Conlin Hurd: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.Link to research: https://insights.upp.ai/from-search-to-sale-report Topics discussed in this episode: Why search is underrated by retailers. How the customer journey has changed. What is the ‘messy middle' in eCommerce. Why older shoppers lean heavily on search. How AI improves more than just bidding. How to use product data to boost search. Why large inventory retailers need automation. Links & Resources Website: https://upp.ai/Link to report: https://insights.upp.ai/from-search-to-sale-report  LinkedIn: https://www.linkedin.com/company/upp-ai/  LinkedIn: https://www.linkedin.com/in/stephenwarrington/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3d9adw2z MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

In this episode of Let's Talk Marketing with NDUB, Nathan Webster emphasizes the importance of DIY marketing, particularly focusing on building your own website and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence to connect with their audience and control their narrative online. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Overthinking kills momentum—especially in real estate. Whether you're a buyer, seller, or agent, waiting for the “perfect” plan often leads to missed deals and stalled progress. In this message, learn how to shift from perfectionism to progress and start taking action that moves your real estate goals forward. Discover why results come from doing, not just thinking—and how that mindset can change everything in your business or transaction.  

In this episode, I had the pleasure of sitting down with an incredible guest, Becky Robinson, who shared not only her entrepreneurial journey, but also a wealth of insight on building influence online. We kicked things off by getting to know her personally—her family life, favorite pastimes, and what brings her joy. She opened up about how she launched Weaving Influence and the inspiration behind her book Reach, including a surprising discovery she made while writing it. We dove into her expert framework for establishing thought leadership online—covering value, consistency, longevity, and generosity—and she offered actionable advice for authors and thought leaders just getting started. Becky is also generously offering her book Reach to our listeners because she's passionate about getting it into your hands and helping you grow your impact. It was a heartfelt and inspiring conversation you won't want to miss!// Visit Becky: https://weavinginfluence.com/ Follow her on LinkedIn: https://www.linkedin.com/in/beckyrbnsn///Follow me on Instagram: http://www.instagram.com/demetriazingaVisit my Website: HerBusinessElevated.com☕ Book your 1:1 Coffee ChatSupport My Podcast- Buy Me a Coffee

In this week's Weekly Presentation Coaching episode we meet Claire Sandbrook a Digital Marketing expert from Florida!

00:00 Introduction to Mike Koenigs01:16 Humble Beginnings and Early Influences02:51 Journey into Technology and Early Career05:12 The Rise of Digital Marketing and Early Resistance10:00 First Exit and Transition to Consulting15:06 Guiding Founders and Identifying Superpowers21:56 Navigating Identity Crisis After Exits24:01 AI Automation and the Future of Work27:35 Harnessing AI for Creative Content Creation30:41 The Power of AI in Recruitment32:42 Navigating the AI Landscape: Opportunities and Threats37:29 The Societal Impact of AI43:43 Personal Branding vs. Reputation50:27 Mindset Shifts and Personal Growth56:41 Defining Success: A Holistic Approach