Podcasts about Digital marketing

This SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-Ike | Sign up for exclusive SEO insights episode outlines how a podcast acts as the central content piece ("the meat of the sandwich"), supported by Search Engine Optimization (SEO) and the long-term visibility offered by Pinterest for distribution and content longevity.The discussion explores practical aspects of content creation, such as keyword research, the importance of authenticity and storytelling, and the value of having a consistent digital presence across multiple platforms to build trust and authority. The conversation also features audience participation, with tips exchanged regarding tools like SEMrush and LLMRefs, and an emphasis on how a personal voice acts as a business's currency and brand identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------If you're in business, you've felt the pressure. The digital marketing world is a constant barrage of advice: "You have to be on TikTok," "Run more ads," "Post on Instagram three times a day." It's overwhelming, noisy, and often leads to a scattered strategy that feels more like throwing spaghetti at a wall than building a sustainable business.But what if there was a simpler, more powerful formula? After a deep dive into an expert discussion on modern content strategy, a surprisingly clear framework emerged: SEO + Podcasting + Pinterest. Think of it as a "digital marketing sandwich." SEO and Pinterest are the buns, providing structure and long-term discoverability. The meat in the middle is your podcast—the core of your message, the engine for trust, and the source of all your content. This approach brings clarity, structure, and a self-reinforcing system to your marketing efforts.--------------------------------------------------------------------------------1. Your Content's Lifespan: The 5-Month Rule of PinterestDifferent platforms treat your content in vastly different ways. A post on most social feeds might have a relevant lifespan of 72 hours before it's lost in the algorithm. This is the most surprising truth revealed: Pinterest is in a league of its own, with an average content lifespan of five months.This isn't just a minor difference; it's a game-changer. It reframes your content from a fleeting post into an evergreen asset. Imagine you had two storage units, both costing the same price. Storage A expires in 72 hours, while Storage B gives you five months. Which would you choose for your valuable assets? Content on Pinterest works for you for months, continually driving traffic and awareness long after you've published it."If you do that for your content on Pinterest, that's what you'll be creating because Pinterest has a a span of 5 months. So let's say you have a podcast you've done that's 5 minutes long. 5 minutes podcast episode that turns into a fivemon timeline."In essence, the speaker illustrates how a small, five-minute piece of content gains a five-month lifespan, creating an outsized return on the initial time investment.--------------------------------------------------------------------------------2. The Podcast as a Secret SEO EngineMany people think of a podcast as just an audio file. In reality, it's a powerful, multi-faceted tool for search engine optimization. Each episode offers seven distinct slots where you can submit strategic "intel" to platforms like Apple and Spotify, telling their algorithms precisely what your content is about.These seven SEO opportunities within a single episode are:• Podcast Cover Art• Episode Cover Art• Episode Title• Episode Description• Podcast Title• Podcast Description• The Author NameThis is incredibly impactful because it gives you numerous chances to signal your relevance. The title fields offer around 40-60 characters for your primary keywords, while the description fields give you a massive canvas of up to 4,000 characters to elaborate. By consistently embedding keywords across these seven slots, you create a clear, algorithm-friendly footprint that dramatically boosts your visibility and helps your target audience find you when they're searching for solutions.--------------------------------------------------------------------------------3. The Myth of "No Time": The Surprising Math of ConsistencyOne of the biggest hurdles for creators is the belief that producing consistent content, like a podcast, takes too much time. However, the math tells a different, far less intimidating story. Producing 75 podcast episodes in a single year might sound daunting. But let's break it down.Assuming one hour per episode, that's just 75 hours out of the 8,760 hours available in a year. This means you would spend less than 1% of your total time to build an entire library of valuable content. This simple calculation reframes the commitment from an overwhelming burden to a manageable, high-leverage activity."If you do 75 five episodes in a span of 365 days... That is less than 1% of your time in a year that you've spent on a podcast that has a lifespan of anywhere from 24 hours to 24 months."The true power lies in that contrast: a sub-1% time investment creates a powerful asset with a lifespan of up to two years. The return on investment is immense, turning small, consistent efforts into a long-term marketing engine.--------------------------------------------------------------------------------4. The 5% Rule of Listening: Why Your Message Isn't StickingHere is a counter-intuitive psychological truth that every marketer must understand: when someone listens to new information for the first time, they typically only acquire 5% of it.For a listener to reach 90% acquisition—the point where they truly understand a concept and could teach it back to someone else—they need repeated exposure. This has a massive implication for content creators. Your message will not stick after a single episode or post. This is why repetition, multi-format content (repurposing your podcast into blogs, social media posts, and pins), and clear, simple messaging are not just good ideas; they are essential. The real value is in reinforcing your core message over time and across platforms, moving your audience from 5% awareness to 90% understanding.--------------------------------------------------------------------------------5. Your Voice Builds the Bridge of TrustUltimately, a podcast's most profound power lies in the raw, human element of your voice. It serves as the cornerstone and anchor for your message. Text and images can inform, but your voice builds a relationship. Over time, as people listen to you consistently, they develop a "listen score," which directly translates into a "trust score."This is the bedrock of all effective marketing, because as any strategist knows, before you can earn dollars, you must earn trust. A podcast creates that bridge between you and your audience that static content cannot replicate. When people trust your voice, they are more likely to click your link, visit your website, and engage with your content. This trust makes every other part of your marketing machine—your SEO, your Pinterest strategy, your email campaigns—exponentially more effective."When you create a podcast, it creates that bridge of trust because now you can listen to me, you can call me out, you can say whatever you want... because of what you hear."--------------------------------------------------------------------------------Conclusion: Building Your Digital Marketing SandwichThe path to effective digital marketing doesn't have to be a chaotic scramble. By combining the foundational elements of SEO (capturing search intent), Podcasting (building trust and creating the core message), and Pinterest (creating a long-term, searchable content library), you build a robust, self-reinforcing system. It's a strategy that turns one piece of core content into a marketing engine that works for you for months, even years.This isn't about doing more work; it's about making the work you do more intelligent and interconnected. It's about building a system where each part strengthens the others, creating sustainable growth and a genuine connection with your audience.Now that you've seen the recipe, what part of your own digital marketing 'sandwich' have you been neglecting—the search-friendly buns or the trust-building meat in the middle?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They're all proof that the right partnership can supercharge a brand.In the sixth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey Wehking, explore why not all partnerships deliver equal value…some enhance brand equity, while others can dilute it.This week's guest is Kristen D'Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, who unpacks how collaborations and partnerships drive growth, cultural relevance, and long-term brand equity. From bold campaigns with Megan Thee Stallion to unexpected collabs with Ford, True Religion demonstrates how math, magic, and cultural insight come together to keep a brand not just alive, but thriving.Kristen shares the playbook behind building a culture of collaboration inside the marketing team, tapping into subcultures that matter, and designing partnerships that actually move the needle.Bottom line: when you know your customer and lean into culture, partnerships don't just create moments, they create momentum.—Download this week's worksheet: https://bit.ly/47oVdBaRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inside 20+ Years of Hotel Operations, Digital Marketing, Guest Tech, and the Future of HospitalityHospitality innovation, hotel technology, and digital marketing for hotels take center stage in this powerhouse conversation with Michael and Marcy Albert—two industry veterans with over 40 years of combined experience across Marriott, Hyatt, Radisson, Ace Hotels, OTA strategy, guest communication tools, and hotel operations leadership. This episode dives into how technology, culture, and service collide to create unforgettable guest experiences in today's competitive travel landscape.Michael Albert brings more than two decades of hospitality experience, including major roles with Marriott, Radisson, Hyatt, and 14+ years helping scale Ace Hotels from a small handful of properties to a globally recognized brand. His background spans hotel operations, digital marketing, distribution, convention and trade show logistics, and the systems that power modern hotels.Marcy Albert's journey is equally compelling—from culinary school dropout to 25-year hospitality leader across Hyatt, independent hotels, online travel agencies, and now a decade in hotel technology, property management systems, guest communication tech, and digital marketing solutions. Her vantage point bridges both the operational and tech-sales sides of the industry.Together, they unpack where hospitality is heading next, why guest expectations are evolving faster than ever, how hotels can adopt smarter technology without losing their soul, and what every operator should be doing right now to stay ahead.Perfect for:• Hotel operators and GMs• Hospitality tech leaders• Digital marketers in travel• Revenue managers and distribution teams• Anyone who cares about people, service, and unforgettable guest experiencesMichael and Marcy's lobby talk podcasthttps://hotelhumor.com/If this episode encouraged you, subscribe, review, and share the podcast to help spread the message.All links are right here: https://solo.to/kellycardenas

Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you're operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?That's the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It's no longer just for SEO specialists; it's the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.Here are the five truths these new GSC features reveal—and how they give you a powerful competitive edge.1. Stop Driving Your Website Blind: The Dashboard AnalogyManaging a website without GSC is like driving a car without a dashboard. You're moving, but you have no idea how fast you're going or if you're about to run out of fuel. GSC is that free, indispensable dashboard providing direct intelligence straight from Google. But the analogy runs deeper. As one strategist put it, driving isn't passive: "when you're driving, you got to hit the gas, you got to... hit the brakes... when do you stop, when do you go, what do you tweak? Do you go to a pit stop?"You wouldn't drive your car without looking at the dashboard. So you shouldn't have a website and drive traffic and do all the things we do without looking at GSC, right?Your content strategy requires the same active management—knowing when to accelerate, when to pivot, and when to optimize. The new features make this "dashboard" more intuitive than ever, giving you the controls you need to navigate with precision.2. The Goldmine in Your Search Queries: Branded vs. Non-BrandedThe first game-changing update is the new "brand queries" filter. For the first time, GSC allows you to easily separate searches for your specific brand name (branded) from searches for the topics and solutions you offer (non-branded). This is the first step in a powerful new workflow: Discovery.Think of your non-branded queries as raw, unfiltered intelligence from your potential audience. These aren't just keywords; they're direct expressions of need. Instead of an abstract concept, you see tangible examples like:• “best practices for washing dishes”• “best pet shampoo”• “best Thanksgiving turkey meal”When you see more non-branded than branded queries, it's a powerful signal. It means you have access to a goldmine of raw material you can build content on to attract a wider audience that doesn't know your brand… yet. This isn't just data; it's a direct trigger for your next move.3. From Keyword to "Keynote": Creating Content with ContextOnce you've discovered this raw material, the next step is Development. This is where you transform an unstructured keyword into a strategic asset by adding structure and meaning. It's a progression: a raw keyword becomes a more defined keyphrase, which can be built into a keystone concept, and ultimately refined into a keynote.What's a keynote? Think about its real-world meaning: "when somebody sends you a note, it has context, right? It's supposed to mean something and it's supposed to say something specific." A keynote isn't just a search term; it's that term fully developed into a structured piece of content that delivers a specific, meaningful answer.This strategic asset can take many forms:• Blogs• Podcast episodes• Articles• Newsletters• Videos/Reels• eBooks4. The Most Underrated SEO Tactic: Your New Secret WeaponYou've discovered the query and developed it into a keynote. Now it's time for Execution. The single most effective format for executing on this strategy is one of the most powerful, yet underrated, SEO tactics in history: creating content around Frequently Asked Questions (FAQs).The rise of Large Language Models (LLMs) has fundamentally changed search behavior. People are asking full, conversational questions, and search engines are prioritizing direct, authoritative answers. A "one blog per FAQ" strategy is the perfect response. It's a secret weapon that's almost shockingly effective.FAQ is the new awesome the most awesome ever. I I said that on purpose.How awesome? By creating a single, targeted blog post for the long-tail question, "full roof replacement cost [city]," one site ranked number one on Google for that exact phrase in just 30 minutes. That's the power of directly answering a question your audience is already asking.5. It's Not About New Features, It's About New ActionsThe real purpose of these GSC updates isn't to give you more charts to observe; it's to prompt decisive action. Every non-branded query is a signal for what content to create next, feeding a powerful strategic loop that builds your authority over time.This is where it all comes together in a professional content framework. As the source material notes, "That's why you have content pillars and you have content clusters." Your non-branded queries show you what clusters your audience needs, and your FAQ-style "keynotes" become the assets that build out those clusters around your core content pillars.This data-driven approach empowers you to:• Recreate outdated content with new, relevant insights.• Repurpose core ideas into different formats to reach wider audiences.• Re-evaluate which topics are truly resonating.• Reemphasize your most valuable messages with fresh content.Conclusion: What Does Your Dashboard Say?Google Search Console is no longer just a reporting tool. It has evolved into an essential strategic partner that closes the gap between the content you produce and the value your audience is searching for. It's your direct line to understanding intent, allowing you to move from guessing what people want to knowing what they need.Now that you know how to read your website's dashboard, what's the first turn you're going to make?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise e-commerce sites struggle to leverage product catalog data effectively for search optimization. Ryland M Bacorn from Boca De shares his proven framework for implementing vector embeddings across large-scale product catalogs, demonstrating measurable improvements in site search relevance and internal linking strategies. The discussion covers his three-phase implementation approach: establishing specialized database infrastructure with tools like Pinecone, building proof-of-concept prototypes using the 80/20 rule for high-impact product segments, and scaling embeddings beyond SEO into site search, product recommendations, and automated content generation systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland M Bacorn, technical lead at Boca De, has successfully implemented vector embedding systems that improved site search relevance by 40% and increased cross-sell conversions for major retail clients. He outlines a practical framework for integrating embeddings across product catalogs, starting with specialized vector databases like Pinecone and proof-of-concept development using the 80/20 rule. The discussion covers tactical approaches for semantic taxonomy enhancement, automated internal linking strategies, and scaling embedding implementations beyond SEO into site search and product recommendation systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what's actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer.Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints.We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking).We discuss:(00:00:00) - Intro(00:01:44) - AI in Property Management(00:06:03) - Marketing Strategies in the AI Era(00:09:17) - Understanding Customer Needs(00:16:31) - Sponsor - PropertyManagement.com(00:20:53) - Leadership and Management Insights(00:30:41) - Reflecting on Personal Beliefs and Values(00:30:53) - The Fear of Defining Your Brand(00:31:33) - Strategic Planning and Constraints(00:32:16) - The Importance of Targeted Marketing(00:33:00) - Sponsor - RentEngine(00:34:54) - The Impact of AI on SEO and Digital Marketing(00:37:47) - Embracing Experimentation in Marketing(00:40:23) - Understanding Your Customer Base(00:46:45) - Balancing Inbound and Outbound Marketing(00:49:15) - Leveraging Technology for Business Growth(00:55:34) - The Role of Marketing Beyond Lead Generation(00:57:21) - Conclusion and Final ThoughtsLearn more and connect with Lisa here: Lisa on LinkedInAppFolioLearn more & connect with me here:⁠⁠⁠Crane⁠⁠⁠, the private community for property management business owners.⁠⁠⁠My Free PM Newsletter⁠⁠⁠⁠⁠⁠RL Property Management⁠⁠⁠ 

If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've ever wondered whether LinkedIn Ads are the “shortcut” to more lead generation, this episode will give you the answer!In it, I break down the big lie behind LinkedIn advertising and reveal a simple organic LinkedIn strategy that consistently outperforms paid traffic - especially for Small Business Owners, Consultants, and Business Coaches.In this episode of LinkedIn Riches, I dive into the real numbers behind LinkedIn marketing, what ads actually cost, and why the fastest, most reliable path to high-ticket clients is still a strategy I first stumbled across in 2012 - one that has nothing to do with boosted posts or display ads.WHAT YOU'LL DISCOVER:

⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-building has become essential for SEO career advancement, with automation workflows now driving scalable enterprise search operations. The discussion covers practical coding implementation for SEOs, error troubleshooting methodologies for AI-powered tools, and workflow automation strategies using platforms like N8N and OpenAI's latest releases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everything has changed. Social Media Marketing Has Changed.  Digital Marketing Has Changed.  Coaching Has Changed.   It is now harder to get leads. The lead generation game has changed. The webinar game has changed. The high ticket game has changed. It is now harder to get coaching clients. Is high ticket coaching dead? How do executive coaches get clients currently?

In this Kitchen Side episode of The Long Game Podcast, the Omniscient team dives into a wide-ranging discussion on trust, research quality, and marketing visibility in an AI-driven world. They start with epistemology—what makes research “good” or “bad”—and reflect on how flawed correlations can mislead marketers. The team then unpacks their recent Winter study on how B2B buyers use LLMs like ChatGPT in the purchase journey, revealing that while LLMs are common early in research, peer feedback and brand transparency are essential in final decisions. They also explore the evolution of SEO into GEO/AEO, discuss organizational roles and feedback loops, and propose new cross-functional models for digital visibility in a world of probabilistic, AI-generated content.Key TakeawaysNot All Research Is Trustworthy: Internal/external validity and sample bias can distort marketing data—marketers need stronger research literacy.Correlation ≠ Causation: Data trends, especially in AI visibility, often include spurious relationships—interpret with caution.LLMs Are Entry Points, Not Final Decision Tools: While many B2B buyers start with AI search, they turn to peers and review sites before converting.Transparency Beats Perfection: Buyers trust brands that clearly state who they serve, what they do, and where they fall short.GEO Relies on Accuracy: Incorrect or outdated online information can mislead LLMs—fixing this improves visibility and conversions.Sentiment and Product Reality Matter: Negative perception from bad UX or old reviews isn't a marketing problem—it's a product and comms one.AEO Needs Cross-Functional Ownership: Teams like PR, content, SEO, and product marketing must collaborate to influence LLM visibility.A New Role May Be Needed: “Digital visibility lead” or a cross-team committee could help unify efforts across brand, SEO, and off-page strategy.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

IDEs are rapidly evolving with AI agents handling more coding tasks autonomously. Ryland M Bacorn from Boca De discusses how development environments are becoming increasingly sophisticated while moving critical processes into the background. The conversation explores agent-based development workflows that require minimal human intervention and the strategic importance of understanding underlying systems for effective troubleshooting. Bacorn emphasizes the cross-industry disruption potential and advocates for proactive adoption of AI-powered development tools before competitors gain technological advantages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest:  Kevin Roy, a pioneer in digital marketing and the co-founder and CEO of GreenBanana SEO, a three-time member of the Inc. 5,000 Fastest-Growing Companies list. Overview: If your digital marketing strategy is still focused on improving your company's SEO rankings, you're playing an outdated game. To get BIG in 2026, your company has to be the answer to the questions that customers are asking AI. On today's show, Kevin Roy explains how the rise of AI and large language models like ChatGPT, Gemini, and Claude is transforming the way businesses attract leads, build demand, and Make BIG Happen.

Janelle Jones is a highly accomplished marketing strategist and successful entrepreneur. Learn about effective marketing strategies and how they propelled her small business to new heights. Janelle shares her insights on business growth, offering a clear marketing strategy for success.Janelle Jones is a marketing strategist, entrepreneur, and founder of Infusion Enterprises and 4kiddos. With a Master's in Digital Marketing and over a decade of experience, she helps entrepreneurs and families grow with smart strategies and creative storytelling. She's also a homeschooling mom who is passionate about blending business, family, and travel into a meaningful life. Janelle Jones is a marketing strategist, entrepreneur, and homeschooling mom who thrives on helping others turn their ideas into impactful, profitable brands.She is the founder of Infusion Enterprises, a digital marketing agency that empowers coaches and entrepreneurs, particularly single mothers, to grow their businesses with clarity and confidence. She is also the founder of 4kiddos, a family-friendly event and activity marketplace designed to make it easier for parents to discover fun, book easily, and play happily with their kids. With over a decade of experience and a Master's in Digital Marketing, Janelle has worked with a range of creators, startups, and educational companies, specializing in building sustainable marketing strategies that cut through the overwhelm. Beyond business, she is passionate about worldschooling her children, blending travel and education to create lifelong memories. Janelle's mission is simple: to use creativity, strategy, and storytelling to empower creators and families to build the lives and businesses they dream of.CONTACT DETAILS:Email: hello@janelleajones.com Business: 4kiddosWebsite: www.only4kiddos.com https://janelleajones.com/ Social Media:LinkedIN - https://www.linkedin.com/in/janellejspeaks/ Facebook - https://www.facebook.com/janellejspeaks Instagram - https://www.instagram.com/janellejspeaks Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Il y a quelques années, j'ai remarqué un truc bizarre. Certaines personnes que je rencontrais me donnaient envie de les revoir. Sans raison. D'autres, pourtant brillantes sur le papier… me laissaient de marbre. J'ai commencé à observer… Qu'est-ce qui fait la différence ? Aujourd'hui, je te partage les 10 patterns que j'ai identifiés. Accède au récap ici → https://linktw.in/wmUNQbMERCI LES BIG BOSS Envie d'accélérer votre croissance et de rencontrer les bons partenaires ? Les BigBoss, c'est le club qui connecte décideurs et prestataires. — Matchmaking ciblé — Contenus exclusifs — Deal making convivial RDV ici pour nous rejoindre : https://linktw.in/XJRqWS

55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how embedding analysis has already become essential for enterprise SEO teams managing content at unprecedented volumes. The discussion covers systematic approaches to corpus analysis for competitive content gaps, scalable frameworks for 10x content production through embedding-informed editorial processes, and practical implementation strategies using tools like Screaming Frog's vector embedding capabilities referenced in Mike King's comprehensive technical guide.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of High Velocity Radio, Lee Kantor interviews Sean Boyle, CEO of Momentum 360, a Philadelphia-based digital marketing agency. Sean shares how Momentum 360 evolved from offering virtual tours during the pandemic to providing full-scale marketing services, especially for real estate professionals. He discusses practical marketing strategies, the importance of local focus, and […]

Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brand authenticity becomes more valuable as AI equalizes content creation tools across competitors. Jon Levesque, CEO of Seeq, argues that when AI can produce identical copy and ads for everyone, the essence of brand message and authentic human experience becomes the final competitive moat. The discussion explores how creators can leverage AI to enhance human discovery rather than replace it, and frameworks for building communities where authentic experiences drive value for restaurants, creators, and consumers simultaneously.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

summary In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Ghazenfer Mansoor, CEO of Technology Rivers, about the intersection of AI and healthcare technology. They discuss the importance of user experience in app development, the role of AI in streamlining software processes, and the misconceptions surrounding AI's capabilities. Ghazenfer shares insights from his book 'Beyond the Download' and emphasizes the need for a human touch in technology. The conversation also touches on emerging AI technologies, ethical considerations, and essential skills for leveraging AI effectively. Takeaways The focus should be on user experience, not just downloads. Optimizing for customer experience leads to profit. AI is not a replacement for humans but an augmentation. AI can significantly reduce software development time. Misconceptions about AI include it being a one-click solution. Human context is essential for AI to provide accurate results. Emerging technologies like MCP and agentic AI are game-changers. Ethics in AI requires a governing body to ensure responsibility. Articulation and storytelling are key skills for using AI effectively. AI can assist in various tasks, enhancing productivity. Chapters 00:00 Introduction to AI in Healthcare Technology 02:14 Insights from 'Beyond the Download' 04:58 Customer Experience vs. Profit Motive 07:13 AI's Impact on Software Development 11:15 Misconceptions About AI 15:48 Integrating AI with Human Touch 18:55 Emerging Technologies in AI 23:57 Ethics in AI 25:40 Skills for the AI-Driven Future 31:18 Conclusion and Call to Action The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Nick Gernert, CEO of WordPress VIP. They discuss WordPress’s evolution from a blogging tool to a leading enterprise CMS, emphasizing the importance of simplicity, openness, and empowering people over complex tech stacks. The conversation explores the integration of AI to enhance content creation and SEO, while stressing the value of owning digital channels rather than relying on external platforms. Nick shares insights on adapting WordPress for large organizations and the future of digital experiences in an AI-driven landscape. TAKEAWAYS Evolution of WordPress from a blogging platform to a leading content management system (CMS). Challenges and strategies for transitioning WordPress into the enterprise space. Importance of simplicity in technology solutions for digital transformation. Role of artificial intelligence (AI) in content creation and SEO. Impact of AI on enhancing human creativity and productivity in content management. WordPress's open-source nature and its ecosystem of plugins and integrations. SEO best practices integrated into WordPress since its inception. Importance of building a strong owned digital presence versus relying on external platforms. Insights on the relationship between AI-generated content and website referral traffic. The significance of empowering organizations to own their content, data, and audience relationships.  

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?In the fifth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?This week's guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America's most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.“We have to stop calling it brand versus performance. It's demand generation and demand capture. And you can't have one without the other.” — Andrea BrimmerIf you've ever wondered how to build a brand that punches above its weight, Andrea's playbook is one you won't want to miss.—Download this week's worksheet: https://bit.ly/4hFTZ7WRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise brands struggle to differentiate in an AI-saturated content landscape. Jon Levesque, CEO of Seeq, shares how authentic brand experiences create competitive moats when AI equalizes traditional marketing tools. The discussion covers leveraging human-centered discovery mechanisms, building creator-brand value exchanges, and positioning authentic storytelling as the ultimate differentiator against AI-generated content uniformity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Community-driven growth strategies have fundamentally shifted in the post-pandemic era. Jon Levesque, CEO of Seeq, shares insights from building enterprise communities that drive measurable engagement across distributed platforms. The discussion covers the distributed community framework for reaching audiences where they already gather, and the strategic pivot from virtual-first to in-person engagement models that deliver higher conversion rates.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I sit down with Alex Vaughn, a Worksite Benefits Specialist with Globe Life Liberty National Division and Assistant Wrestling Coach at Fox High School.Alex's story is one every entrepreneur and professional can relate to. From working multiple jobs, chasing stability, to finally finding clarity by taking a leap of faith. He shares how a single decision reshaped his career, built his confidence, and allowed him to create a life on his terms.We talk about mindset, leadership, and how lessons from sports can transform your approach to business. Alex also dives into how he leads his team through trust and empowerment, showing that true success comes from lifting others up.Connect with AlexFacebook: Alex VaughnInstagram: https://www.instagram.com/vaughn_ca/LinkedIn: https://www.linkedin.com/in/alex-vaughn-1064b414a/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff CrowBrand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! Here are a few key takeaways from the episode:Being Consumer FocusedLearning ConfidenceSurround Yourself with Good PeopleAlways Prioritize Your Family & Loved OnesBeing a Five Tool Business PersonGrowth-Based Decision MakingP&L ManagementBrand FirstManaging in Every DirectionData-Informed Decision MakingStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully. Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic's creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture. So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout. ---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How are you preparing your clients to start thinking about AI as part of their SEO strategy? Are you educating them on what they can expect now that the landscape is changing with AI optimization? As an agency, you should be starting these conversations because you can be sure your clients are already thinking about AI, even if they still don't understand its applications for how clients will get to their content. Artificial intelligence isn't just changing how people find information, it's rewriting the rules of search altogether. Today's featured guest is already running AI audits for his clients; he thinks all agency owners should be doing this. He'll unpack what AI optimization really means for agencies, marketers, and business owners who've lived and breathed SEO for decades. Vishal Mahida is the Director of Digital Marketing at E2M Solutions, where he helps over 100 agencies scale their SEO and digital marketing operations. With a 40+ person team specializing in SEO, PPC, and operations support, Vishal works directly with agencies on systems that drive measurable growth and keep them ahead of major shifts in the industry. In this episode, we'll discuss: SEO vs. AI Optimization No, SEO is not dead, so your website still matters. Preparing your agency and clients for AI search. Subscribe Apple | Spotify | iHeart Radio The Difference Between SEO and AI Optimization There's a lot of buzz around how AI has come to change and maybe even replace SEO. Vishal clarifies that AI optimization isn't replacing SEO, it's expanding it. Traditional SEO focused primarily on optimizing for Google rankings, keywords, and backlinks. The goal was to get traffic from search results. But as Vishal explains, the modern search landscape has fragmented. Users are now searching on multiple platforms including ChatGPT, Perplexity, and Claude, not just Google. This shift means brands must move beyond "ranking on Google" and focus on being visible wherever their audience searches for information. Whether someone asks ChatGPT for "the best roofers in Austin" or Google's AI mode for "running shoes under $5,000," AI systems are gathering and summarizing information across multiple sources in real time, including social platforms like Reddit, Quora, and LinkedIn. Think about it as building a multimedia visibility strategy and ensuring your brand, expertise, and answers exist across platforms that large language models (LLMs) pull from. "You're not optimizing for one search engine anymore," he says. "You're optimizing for how the internet talks about you." Why Your Website Still Matters in the AI Era Will websites become irrelevant if AI answers everything for users? According to Vishal, websites won't disappear, they'll evolve. Think of them as your source of truth rather than your traffic generator. When AI summarizes answers for users, it still references real content and authoritative sources. So, your website remains essential for credibility, events, and conversion, even if fewer users arrive there through traditional search. For instance, if someone asks ChatGPT about agency growth events in Austin, and you've mentioned your event across social media, your website, and podcasts, AI will likely include it in the results. "That's how people find you now," Vishal agrees. "Not just through search but through signals from every platform." Of course, you should still think about the content you're putting out on your website. Are you answering the questions that people are asking? Or you just optimizing for the keywords. Optimizing for the keywords won't work. People will ask LLMs questions and if you're already answering them on your content there are more chances that AI results will find you and list your website. Redefining Reporting and KPIs for Agencies One of the biggest challenges agencies face is explaining to clients why organic traffic might be dropping even as visibility increases. Why? Traditional SEO metrics no longer tell the whole story. So how to report back? Basically, you'll need to educate clients and start measuring mentions, citations, and referrals coming from AI platforms. Vishal suggests tracking LLM bot hits in server logs and monitoring whether AI crawlers are visiting key pages. These indicators reveal your brand's visibility in AI-generated results. While raw traffic might decline, the quality of leads and conversions often improves. "You might get fewer leads," he says, "but they'll be more qualified, because AI searchers are deeper in their intent." Leads from AI chats tend to be more serious buyers who have already researched their problems. The shift, then, isn't a loss but rather an opportunity to educate clients on new performance indicators that reflect where users actually search today. Preparing Your Agency and Clients for AI Search When it comes to optimizing for AI, Vishal recommends a hybrid approach: combine solid technical SEO fundamentals with a new layer of AI-readiness. This includes making sure your site is clean, crawlable, and structured properly, while also ensuring your brand has visibility across other platforms. At E2M, Vishal's team runs AI search audits to check how often their clients' brands appear in LLM answers. They even query ChatGPT and Perplexity directly to see what those systems say about them and their competitors. From there, they reverse-engineer visibility by identifying which platforms, podcasts, or publications help brands get cited more often by AI. Mentions on Reddit, Quora, and podcasts count, even if they're not linked, because they help build trust signals that LLMs detect. Agencies, Vishal says, can sell these as AI search audits, AI content audits, or full AI optimization packages — new recurring revenue streams that build on their SEO expertise. The Human Edge in an AI-Driven World Agencies can't afford to be "order takers" who wait for clients to bring up AI. If your clients are asking about AI before you bring it up, you're already behind. Instead, agencies should position themselves as trusted advisors who help clients navigate the shift confidently. So go to your clients and start those conversations, or you WILL be replaced by AI. At the end of the day, people still want connection, which is why both Jason and Vishal agree that AI will never replace the human element and the strategy, empathy, and creativity that come from real human connection. People will always want someone that can help guide them through the new marketing trends. As Vishal puts it, "Business owners don't have time to learn all this. They want someone they trust to handle it." AI might make average easier, but connection, data, and network will always be your edge. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. But every so often, you stumble upon a single conversation that cuts through it all.That's what happened to me during a one-hour Clubhouse talk on "Zip Code Marketing 2.0." Favour shared a series of potent, surprising, and immediately actionable insights that challenge the 'more is more' gospel of content marketing and the 'gamble' of paid ads, offering a refreshingly precise alternative. The talk covered both foundational tactics for local businesses and a stunning look into the future of hyper-local advertising. Here are the five secrets I learned.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Takeaway #1: Hyper-Niche SEO Can Deliver Results in Under 24 HoursWe're often told that SEO is a long game, requiring months of consistent effort. This case study proves that with the right strategy, it can be shockingly fast.Favour shared the story of a client selling a "prayer box for busy moms". By researching the competition, they discovered the niche had been neglected for years. After making a few strategic tweaks to the website, the client started getting sales directly from their Google link in less than 24 hours.The real insight wasn't just finding a low-competition keyword; it was understanding the customer's specific behavior. The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Standing Out in a Tough Economy|Positioning, Offers, and Local Search Moves that Win w/ Wes TowersWes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.Links:https://uplift360.com.au/https://www.instagram.com/uplift_360/Tags:Business Growth,Construction,Digital Marketing,Entrepreneurship,Marketing,Religion & Spirituality,Search Engine Optimization (SEO),Small Business,Web Content,Web Design,Standing Out in a Tough Economy w/ Wes Towers,Phantom Electric Ghost PodcastSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that generate structured data layers from unstructured consumer conversations, directly influencing AI search results for travel and lifestyle queries. The discussion covers how experience networks create competitive advantages when traditional rankings disappear, frameworks for converting peer conversations into AI-readable data structures, and strategies for positioning experience-driven content to influence large language model responses across major search platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textJoin the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and communities. This milestone episode shines a spotlight on the profound impact of mentorship and how encouragement, honest feedback, and selfless teaching can change lives and spark lifelong learning. Every voice in this compilation episode reveals that mentorship is not just a practice, but a legacy worth sharing and celebrating.Episode Highlights: Some of the common traits that our guests have tied to great mentors are those that: offer profound support, give honest feedback, and possess an unyielding belief in potential by showing up to guide, challenge, and empower.​From classrooms and workplaces to family tables and surprising friendships, life's best lessons come from mentors found across every stage, title, and relationship.​Outstanding mentorship is a two-way street, and mentors and mentees alike discover that learning lasts a lifetime, regardless of age or position.​Guests offer a few key tips to giving back as a mentor: Listening, asking insightful questions, leading by example, and providing opportunities to forge a legacy where success is measured by the growth and impact on others.​Every guest proves that generous mentorship is contagious, and each story invites us to support, seek out, and become the mentors our communities and industries need most.​Episode Links:Featured Guests, in the order they appear: Cory Henke; Glenn Taylor; Ashley Werhun; Yehuda Cagen; Henry Adaso; Terri Hoffman; Eric Vardon; Bo Bothe; Andrea Cruz ; Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

This week's episode features a clip from our recent webinar, The Cost of Digital Marketing — a deep dive into what urgent care owners and operators really need to know about marketing budgets in 2026.We're breaking down the dollars, data, and decisions that drive real growth — not just clicks.We cover:

► Save 10 Percent on the first 12 months | Voucher Code: WGAN --- Save 10 Percent on 12 Months | 60 Day Money Back Guarantee $324 per Month (instead of $360 per Month) | 12 Month Minimum (Unlimited Listings | Fair Use Policy Applies: 60 Residential Listings) offer.giraffe360.com/wgan | Voucher Code: WGAN --- WGAN-TV Podcast | How Giraffe360 Enables Photographers to Be Real Estate Digital Marketing Service Providers   In this WGAN-TV Podcast, Giraffe360 Founder and CEO Mikus Opelts joins Guest Host Tom Sparks to discuss how photographers can expand their business from traditional real estate photography into full-service real estate digital marketing.   Mikus explains how the Giraffe360 ecosystem—including the new Giraffe PRO Camera, Content Studio, and AI Toolbox - helps photographers deliver complete marketing packages for agents and brokerages.    By combining automated photo editing, 3D virtual tours, floor plans, videos, and property websites, photographers can provide clients with all the content needed to list, market, and promote properties across multiple channels.   Tom and Mikus also discuss how the platform's AI automation saves hours of manual work, while the camera's tripod-based capture system ensures consistent quality. They highlight how the Giraffe360 platform makes it possible for photographers to scale their businesses efficiently—shifting from being service providers to strategic marketing partners for real estate clients.   Key takeaways:   ✓ The Giraffe360 PRO Camera captures high-quality imagery, 3D tours, and floor plans in one workflow ✓ AI photo enhancements, color correction, and blue-sky replacement are built in for professional results ✓ The Giraffe360 Content Studio and AI Toolbox enable automated video and social media creation ✓ Photographers can expand into full-service digital marketing without adding production complexity ✓ Turnkey property websites and lead-generation tools help agents market listings faster and smarter   Got questions about the Giraffe PRO Camera or Giraffe360 platform? Post them in the We Get Around Network Forum (www.WeGetAroundNetworkForum.com) ---

Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for building sustainable communities that scale beyond individual influence through systematic engagement frameworks. The discussion covers the audience-versus-community distinction framework, stage-sharing leadership models, and narrative positioning strategies that prioritize collective value over personal branding.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Talk Commerce, Rich Kahn, CEO and founder of Anura.io, discusses the pervasive issue of bot fraud in digital marketing. He explains how bots can significantly impact advertising budgets by generating fraudulent traffic, leading to wasted resources. Rich elaborates on the mechanics of ad fraud, the distinction between good and bad bots, and the operations of bot farms. He also shares innovative solutions to combat bot fraud, emphasizing the importance of understanding and mitigating these threats, especially as businesses prepare for high-traffic events like Black Friday.TakeawaysRich Kahn is the CEO and co-founder of Anura.io.Anura uses EOS to improve productivity and reduce meetings.Bots can steal significant amounts of advertising budgets.20-25% of traffic can be fraudulent, impacting conversions.Google Ads can inadvertently lead to fraud through partner networks.Good bots identify themselves, while bad bots mimic real users.Bot farms operate globally to execute click fraud.CAPTCHA systems are outdated and easily bypassed by bots.Anura analyzes over 800 data points to identify real users.Businesses can get a free trial to assess their fraud risk.Chapters00:00 Introduction to Rich Kahn and Anura02:25 Understanding the Bot Business and Digital Fraud05:18 The Impact of Bots on Digital Marketing08:33 Distinguishing Between Good and Bad Bots11:09 The Mechanics of Bot Farms13:19 Innovative Solutions to Combat Bot Fraud14:56 Preparing for Black Friday: Implementing Fraud Solutions15:36 Closing Thoughts and Free Trial Offer

Ton récap en newsletter → https://linktw.in/auXLSJTu penses que l'algo Instagram est ton ennemi ?J'ai une confession : moi aussi, je l'ai longtemps cru.Avant de rencontrer mon associé Clément SSB, je me disais :“Insta, c'est pas pour moi”.Spoiler : c'est pas l'algo le problème. Mais ce qu'on en fait.Avec 3 milliards d'utilisateurs sur Instagram en 2026 (1/3 de la planète), il y a de la place pour tous – si on comprend comment ça fonctionne …Au programme :comment fonctionne l'algo 2026ce qu'il récompense (et pénalise)le plan d'action pour passer proMERCI MAGIC POST Cet épisode est rendu possible par Magic Post, l'outil qui te fait gagner du temps (et de l'impact) sur tes contenus.Crée tes posts en 20 secondes. Ton style, ta voix, pas du ChatGPT générique.Découvre Magic Post ici → https://linktw.in/ZNXedxHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

On this episode of CA Media Podcast, I have a special guest Shamieca Reid on as we discuss a viral TikTok video; in which someone enjoys toxicity. We come together and discuss is it true that Good Men/Women considered boring or it's our illusion. Enjoy this amazing conversation and dive in to your thoughts.#camediapod #ShamiecaReid #TikTok #Viral #GloryManz #toxicity #relationship Visionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34You can follow the podcast atFacebook: ⁠facebook.com/CAMediaPodcast⁠Instagram: ⁠Instagram.com/CAMediaPodcast⁠Blue Sky:⁠https://bsky.app/profile/camediapodcast.bsky.social⁠X: ⁠https://x.com/CAMediaPodcast⁠IF you want to be on the podcast you can email the podcast at ⁠camediapodcast@gmail.com⁠ or book on linktree at linktr.ee/CAMediaPodcast and click in the booking link.

A deep dive into entrepreneurship with Wes Towers, covering his two decades of experience and insights.Early Beginnings: Wes's unconventional start in web design and his decision to launch his own business after a few years in marketing agencies.Taking the Leap: The apprehension and opportunities that led Wes to start his own agency, taking over a handful of clients.Sales Transformation: How Wes overcame his lack of confidence in sales, learned to be his authentic self, and focused on understanding client needs.The Power of Networking: The unexpected benefits of joining a networking group, not just for leads, but for honing his business presentation skills.Niche Specialization: The "horror story" that taught Wes the crucial lesson of sticking to his lane and specializing in trades and construction.AI and the Future of Business: Wes's perspective on AI as a disruptor and how it forced him to double down on human connections, relationship building, and expertise.The Entrepreneurial Rollercoaster: Navigating the ebbs and flows of business over 20 years and the importance of slowing down and refocusing.Key Lessons for Growth: The three most important things Wes learned: mastering sales, building and leading a team effectively, and cultivating an abundance mindset.Personal Growth through Business: How entrepreneurship amplifies life lessons and Wes's focus on mentoring his children to achieve their own success.Evolving Marketing Trends: The shift away from traditional funnels due to the changing value of information and the rise of "Search Everywhere optimization."The Art of Storytelling: The impact of storytelling in marketing and how a simple blog post led to a major newspaper feature.  This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meet our SEO guest experts, Chris Rodgers and Jesse Farley of CSP Agency, discussing the history and future of Search Engine Optimization (SEO).Chris explains that he founded the company in 2012 as SEO Pros, focusing on providing better value to clients and eventually pivoting to a business-centric SEO approach after meeting Jesse. Jesse shares his extensive background in the industry, including co-founding an SEO company in 2000 and his focus on integrating SEO with strategic business goals as an in-house team would. Our conversation also explores the impact of Artificial Intelligence (AI) on SEO, concluding that older, purely keyword-driven technical SEO is "dead," but a "human-first", audience-aligned approach is more crucial than ever for success with large language models (LLMs). Finally, our guests stress the importance of simplifying SEO concepts for clients and providing measurable business value with CSP Agency (LinkedIn).Glossary of Key Terms in this episodeAI (Artificial Intelligence)Technology that enables computers to perform tasks that typically require human intelligence. In the context of the podcast, it refers to systems like ChatGPT that provide conversational answers and are changing how users access information.Answer EngineA system designed to give a direct answer to a question (e.g., "2+2 equals 4") rather than a list of websites. This is contrasted with traditional search engines that provide links for the user to sift through.BacklinkingThe practice of getting other websites to link to your own. The podcast explains that its strategy has evolved from being keyword-focused to being brand-mention-focused.Brand MentionsInstances where a brand name (e.g., "JBL") is mentioned online. This is now seen as a crucial signal of authority and relevance, especially when paired with a sentiment score.Business-First ApproachAn SEO strategy that prioritizes delivering true business value, such as revenue and strategic goals, over simply increasing rankings and traffic.Canonical TagsA type of HTML tag mentioned as part of the technical SEO jargon that can confuse clients who "don't understand what canonical tags mean."Core Web VitalsA set of specific technical performance metrics that Google uses to measure user experience. Jesse dismisses them as largely unimportant except as a minor tie-breaker.CSP AgencyThe company featured in the podcast, co-led by Chris and Jesse, which focuses on a "business-first" and "human-first" approach to SEO.Human-First ApproachAn SEO philosophy focused on understanding and answering the direct, conversational questions of a human audience, rather than targeting the synthesized keywords that search engines use.In-house TeamA company's internal marketing department. Jesse contrasts their strategic role with the typical executional role of an external agency.KISSAn acronym for "Keep It Simple, Stupid." It is the guiding principle for CSP Agency's client education philosophy, emphasizing clarity and the avoidance of jargon.LLMs (Large Language Models)The underlying technology for AI systems like ChatGPT. The podcast stresses that modern SEO must be aligned with how LLMs process information and understand human queries.Meat (or MEAT)Jesse's expansion of Google's E-A-T framework, adding M for Multimedia and E for Engagement to encourage diverse content formats and interactive experiences.SEO (Search Engine Optimization)The practice of optimizing a website and its online presence to rank higher in search engine results. The podcast details its evolution from a technical, keyword-based practice to a strategic, human-centric marketing channel.SEO ProsThe original name of Chris's company when he founded it in 2012.Website MigrationsThe process of moving a website to a new domain, platform, or server. Jesse notes that his agency has saved many clients from "dire straits" during these complex technical processes.XML Feeds / XML IndexTechnical methods for syndicating and indexing content, mentioned as part of the complex back-end of how websites are structured for search engines to crawl.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discussion reveals how experience networks are replacing traditional directory models through direct creator-to-consumer attribution systems, AI-powered content translation into SEO-optimized web pages, and affiliate partnership frameworks that deliver 70% revenue shares to travel creators.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 221 of the Transition Drill Podcast, Chris Seminatore's story is a lesson in resilience, reinvention, and relentless curiosity. From a small-town Ohio upbringing to serving in U.S. Navy intelligence during Desert Shield and Desert Storm, to building a life as an entrepreneur and marketing innovator in Los Angeles and now Mexico.Chris shares how the discipline and precision he learned in the Navy became the foundation for everything that came after. His service taught him to see patterns where others saw chaos, a skill that translated directly into business and technology. After leaving the military, he faced the familiar uncertainty of transition, struggling to find meaning in college classrooms that felt disconnected from real life. Restless but determined, he chased purpose through writing, film, finance, and startups. Each venture brought lessons in leadership, human behavior, and the value of staying adaptable.What makes Chris's journey so compelling isn't just the career changes, it's the mindset that ties them together. Whether navigating Wall Street crashes, building early web-based tech, or recovering from business setbacks, he never stopped moving forward. His latest chapter in marketing and advertising uses geo-fencing technology to help businesses reach audiences with precision and authenticity, proving that modern innovation still relies on timeless principles—strategy, integrity, and human connection.For veterans and first responders looking to navigate their own transitions, Chris's story offers something powerful: proof that the skills forged in service can thrive in any environment. The same situational awareness, mission focus, and accountability that define a uniformed career can drive success in business, marketing, and beyond.This episode isn't just about marketing or technology. It's about mindset. It's about what happens when you refuse to be defined by your past and instead use it as fuel to build something new. Whether you're planning your transition, leading a business, or simply searching for purpose, Chris Seminatore's journey will remind you that your mission isn't over; it's just changing coordinates.The best podcast for military veterans, police officers, firefighters, and first responders preparing for veteran transition and life after service. Helping you plan and implement strategies to prepare for your transition into civilian life.Follow the show and share it with another veteran or first responder who would enjoy this.CONNECT WITH THE PODCAST:Instagram: https://www.instagram.com/paulpantani/WEBSITE: https://www.transitiondrillpodcast.comLinkedIn: https://www.linkedin.com/in/paulpantani/SIGN-UP FOR THE NEWSLETTER:https://transitiondrillpodcast.com/home#aboutQUESTIONS OR COMMENTS:paul@transitiondrillpodcast.comEPISODE BLOG PAGE & CONNECT WITH CHRIS:https://www.transitiondrillpodcast.com/post/navy-intelligence-to-digital-marketing-veteran-transition-journey-chris-seminatoreSPONSORS:GRND CollectiveGet 15% off your purchaseLink: https://thegrndcollective.com/Promo Code: TRANSITION15Blue Line RoastingGet 10% off your purchaseLink: https://bluelineroasting.comPromocode: Transition10Frontline OpticsGet 10% off your purchaseLink: https://frontlineoptics.comPromocode: Transition10

Is your phone listening to you? Is that why Google shows you ads that are exactlyyy what you've been thinking about? Let's ask ex-Google employee and Google Ads expert Jyll Saskin-Gales what's going on. Wondering how to know if your business is ready to run Google Ads? In this episode, Jyll shares the exact formula to use to find out if your website is converting high enough to get started with Google ads.She'll also explain how Google Ads can grow your business, and you might be surprised by how many places your face could be popping up in front of people.Google ads are everywhere; Not just under "search"!

She didn't start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency, experimentation, and serious craft.In this episode, we get into:What copywriting really is (and isn't)How AI is helping (not replacing) real writersThe “Fiverr-as-practice” mentalityManaging content across TikTok, Instagram, Reddit and moreThe power of repurposing and storytelling across platformsEmail, Substack, and why she's jumping on podcastsWhether you're a marketer, solopreneur, or just trying to make sense of your content strategy, this episode offers a sharp take on how to survive (and thrive) in today's attention economy.

Visitors to a Vi Wickam-crafted website may not immediately see what sets it apart from an ordinary e-commerce or informational site. But they feel it. They stay longer, engage more deeply, and are far more likely to become — and remain — loyal customers. A master of the digital domain, Vi is among the elite global Wizard of Ads Partners, celebrated for more than two decades of helping business owners achieve remarkable revenue growth. Whether optimizing keywords, managing pay-per-click campaigns, or reimagining a company's web presence, Vi takes a holistic approach that goes far beyond surface-level functionality. His designs and strategies are built on two essential pillars: authenticity and alignment. Authenticity, Vi says, is today's most powerful digital differentiator. Alignment ensures that wherever customers encounter your brand — in-store, through advertising, or online — they instantly recognize its voice and spirit. Every touchpoint reflects the same DNA. Vi's strategic playbook can be distilled into these central priorities: Build trust through authenticity. Infuse all of your digital marketing — and especially your website — with your unique culture and values. Be real. Be kind. And overdeliver.  Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Vi Wickam, Wizard of Ads OnlinePosted: November 10, 2025 Monday Morning Run Time: 57:10 Episode: 14.23 RELATED EPISODES: Vi Wickam is a Virtuoso at Optimizing Websites to Deliver More Leads, Sales, and Happy Customers Mick Torbay Will Change the Way You Think About Marketing Forever Johnny Molson, a Marketing Maestro, on the Two Words That Transform Branding

Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expertise in helping sophisticated SEO teams navigate multi-channel visibility strategies beyond traditional domain optimization. The discussion covers implementing an SEO hierarchy of needs framework to assess current capabilities before advancing to AI-optimized tactics, and developing comprehensive visibility strategies that extend beyond owned domains to include strategic placements across social channels and platforms like Reddit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The Brand Builder's Playbook, Jim, Ryan, and Cait dive into one of marketing's toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore how marketers can connect creative storytelling to measurable business growth.To help unpack it, they're joined by Raja Rajamannar, Mastercard's Chief Marketing & Communications Officer. Raja shares how Mastercard built one of the world's most trusted brands by grounding its marketing in data, financial discipline, and purpose. He outlines his framework for measuring marketing ROI across three dimensions, brand strength, business growth, and sustainable competitive advantage, and shares practical lessons on earning credibility with CFOs and boards. “Purpose and profits are not mutually exclusive. If you pursue purpose methodically, thoughtfully, and innovatively, profits will follow.” — Raja Rajamannar—Download this week's worksheet: http://bit.ly/3KX9ts4Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.