Podcasts about Digital marketing

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's unique content approach places data at the forefront, letting it lead the storytelling process. This method distinguishes it from traditional content strategies that often incorporate data as a secondary element. Today, Shae discusses data's role in your content strategy. Show NotesConnect With: Shae Bourdeaux: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du dafür sorgst, dass die Profitabilität deines Onlineshops endlich auch auf deinem Kontostand sichtbar wird. Ich zeige dir ein paar Hebel, mit denen du Gewinn und Cashflow nachhaltig optimieren kannst. Viel Spaß beim Zuhören! Dein Berend. Zum Q4 - Workshop: https://www.berend-heins.de/video-q4-anmeldung __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is unable to crawl the pages of your website, you won't be able to drive the traffic and conversions you seek. So, while metrics like keyword rankings, traffic, and revenue are crucial, crawling, rendering, and indexing are crucial components to optimize first as they influence everything down the funnel. Today, Shae discusses determining which metrics to track Show NotesConnect With: Shae Bourdeaux: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of BUZZ, we explore Thanksgiving-themed Dental Marketing ideas, emphasizing the importance of video content to engage patients and showcase practice personality during the holiday season. The host shares creative suggestions such as team gratitude videos, dental hygiene tips, and patient appreciation messages, all aimed at fostering connections and enhancing marketing efforts. Show Produced by Dentainment 
https://dentainment.com/

 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.
 
Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/
  Sponsored by Waymark We're making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit:
https://www.waymark.com/dental

Thanksgiving, Christmas and New  --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com

Garima Verma joins The Great Battlefield podcast to talk about her career in the entertainment industry, moving into politics and working for the Biden campaign, in the White House, Stacey Abrams for Governor, the DCCC, and now as an independent consultant.

Changes are coming to this podcast and our newsletter starting next week. Today, Tod lets you in on the big secret.

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of relying solely on keyword-stuffed content to achieve high rankings are long gone. Now, it's crucial to strike a balance between content optimization and a user-friendly experience by diversifying the elements that enhance the overall user experience. Today, Shae discusses UX and SEO's impact on optimization strategy. Show NotesConnect With: Shae Bourdeaux: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are your marketing efforts falling flat? You're probably focusing on tactics, not strategy. Join marketing guru Seth Godin and Michael Krigsman on CXOTalk to dissect the critical difference between strategy and tactics, revealing why most companies miss the mark and how to build a winning, long-term approach.In this discussion, Seth exposes the pitfalls of chasing short-term gains and neglecting the underlying philosophy that drives successful marketing. He shares real-world examples of companies like Google, Yahoo, Netflix, and Starbucks, illustrating how a clear strategy can make or break a business.Discover how to:Define your core strategy: Move beyond vague mission statements and identify the fundamental "why" behind your business.Understand invisible systems: Learn to recognize the underlying forces shaping your market and how to leverage them for growth.Empower your team: Connect your strategy to everyday actions and inspire your team to contribute meaningfully.Embrace the smallest viable audience: Focus on building a passionate core audience to amplify your message.Leverage technology effectively: Avoid chasing the latest tech trends. Use technology strategically to advance your core strategy.Tell compelling stories: Connect with your audience emotionally and create resonating narratives.This episode is a must-watch for CEOs, CMOs, marketing professionals, and anyone looking to build a sustainable and impactful business. Don't just get the word out—make a real difference.

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world. The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point.  Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don't miss our banter over volatile localization signals and ranking shifts during Google's November Core Update! News from the EDGE: [00:04:28] Google Search Console Drops Page Experience Report [00:09:59] Ads Now Being Seen on Google AI Overviews [00:18:25] EDGE of the Web Title Sponsor: Site Strategics [00:19:46] WP Engine Intensifies Legal Dispute With Automattic [00:28:54] DOJ is Pushing for a Sell-Off of Google's Chrome Browser [00:37:11] EDGE of the Web Sponsor: InLinks  Barry Blast from Search Engine Roundtable: [00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas [00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive Bonus Coverage: [00:42:19] Freaky AI News: Human, Please die. Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @LidiaInfanteM X: @TheMann00 X: @EDGEWebRadio

In this conversation, TJ Todd, CEO of Studio 490, shares his journey from programming to entrepreneurship, detailing the evolution of his digital marketing agency. He emphasizes the importance of branding, website investment, and content creation for small businesses. TJ also discusses the significance of building a reliable team and maintaining long-term client relationships, offering practical advice for local marketing strategies.Studio490 | Follow on Instagram @studio490---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammAllen Tate Realtors®Charlotte & Lake Norman (NC)www.LKNreal.comJohn Hassell with NC Farm Bureau Insurance shares some advice for Open Enrollment this year.John HassellNC Farm Bureau Insurancehttps://www.ncfbins.com/john.hassellSupport the show

Lauren Perna: Mental Health as a Superpower On this episode of the Make Mental Health Matter Show, Kelli chats with Lauren Perna. Her childhood anxiety was extreme and eventually segued into generalized anxiety, major depressive disorder, and other mental health issues. She has spent the majority of her life ashamed of her emotions and her diagnoses, but that all changed when she found her voice in mental health advocacy several years ago. Her goal is to help people understand that mental illness is nothing to be ashamed of—millions of people deal with some form of mental illness, whether for a period in their life or throughout it. She is here to change the narrative that mental illness is anything but a superpower especially when you're an entrepreneur. Most importantly, she wants people that are suffering to know they are not alone. If she had known how many people were like her when she was younger, maybe she would've sought help or shared her story much sooner. Lauren Perna is the CEO and Lead Writer of Lauren Perna Communications, a New England-based firm that helps clients tell their story through content strategy and copywriting. Clients include life sciences companies, healthcare organizations, and other game-changers, all united by their passion for improving lives. Lauren is also a fierce advocate for mental health awareness and care. She is an award-winning community leader, recognized for her work as part of the Women's Business League Neponset Valley Chapter. She is also the Chapter Leader and Founding Member of the Chronic Boss Collective, and she's an elected Town Meeting Member. She received her Bachelor of Arts from Fordham University, and she holds a certificate in Digital Marketing from Columbia University/Emeritus. Find out more about Lauren go to one of these: https://www.laurenperna.com https://www.instagram.com/in/mentallyfitfounder https://www.facebook.com/laurenpernacomms https://www.youtube.com/@laurenpernacomms https://www.linkedin.com/company/laurenpernacomms.com/ Want to find out when the next incredible episode of Make Mental Health Matter show is dropping? Sign up for the Make Mental Health Matter newsletter for special tips, and insider only offers. Click HERE to sign up today! Need more resources? www.makementalhealthmatter.org  https://linktr.ee/makementalhealthmatter

In the latest installment of his PMQ-exclusive series, Matt Plapp, CEO of America's Best Restaurants, emphasizes the importance of consistent messaging across all marketing channels to enhance pizzeria loyalty programs. Drawing from personal experience, he illustrates how the right approach can significantly impact customer engagement and long-term sales success. https://www.pmq.com/matt-plapp-the-secrets-to-on-point-messaging-for-pizzeria-marketing-success/ --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com

Ever wondered why marketing experts teach opposite strategies, like organic marketing vs. paid ads? In this episode, I break down why both approaches can work, how to choose what's right for you, and the critical role of strong foundations. Tune in for a clear, no-nonsense take on choosing the best path for your business growth!

In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Kris Rudeegraap, CEO and Co-founder of Sendoso, a leading platform in B2B gifting. Kris shares how his experience in sales inspired him to create a solution that modernizes traditional gifting with personalization and seamless integration into sales and marketing processes. By addressing the challenges of building meaningful business connections in a digital age, Sendoso has enabled over 80,000 users to drive engagement and revenue through innovative gifting strategies, generating $250 million in marketplace spending. The conversation highlights how AI and data-driven tools have transformed gifting into a scalable, impactful method for businesses to stand out and build stronger relationships.Episode Outline[00:00:03] Alex Quin welcomes Kris Rudeegraap, CEO and Co-founder of Sendoso, discussing the transformative role of gifting in business.[00:05:22] Kris shares the challenges in sales that sparked the idea for Sendoso.[00:12:15] Exploring Sendoso's achievements, including $250M spent on gifting and integration with advanced AI.[00:18:40] Examples of creative gifting strategies that resonate with recipients.[00:26:50] How AI and data have revolutionized Sendoso's platform to drive meaningful engagement.[00:35:30] Advice for aspiring entrepreneurs and scaling a global team of 300+.[00:43:10] Kris reflects on his legacy and the future of innovation at Sendoso.Wisdom NuggetsFrom Problem to Solution: The Start of Sendoso: Innovation often begins with a personal challenge. Kris turned the inefficiencies of traditional gifting into a business opportunity, creating a streamlined platform to connect companies with clients through personalized gifts.The Role of Personalization in Business Success : Effective gifting is about relevance. Whether it's celebrating milestones or targeting a customer's interests, thoughtful gestures can open doors and create lasting relationships.Technology Meets Tradition : Modern integrations like AI and CRM tools have transformed traditional gifting, proving that even “old-school” methods can be reinvented with cutting-edge technology.Scaling with Purpose: Building a Global Team : Success requires collaboration. Kris highlights the importance of aligning a diverse team across continents, ensuring that innovation and customer satisfaction remain central.Patience in Entrepreneurship : Building a successful business is a marathon, not a sprint. Kris's journey demonstrates the importance of persistence, adaptability, and the willingness to learn.Power Quotes:"AI allowed us to accelerate our roadmap by 100x." - Kris Rudeegraap"We've built a modern way to gift, integrated into your tech stack and automated for ease." - Kris RudeegraapConnect With the Kris Rudeegraap:Twitter: (https://twitter.com/rudeegraap)LinkedIn: (https://www.linkedin.com/in/rudeegraap/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's crown jewel — will it soon be for sale? LinkedIn spills the tea on data-driven ads. Threads gets a facelift for the followers-first crowd. And big changes ahead for this podcast..

Emily Wassell, SEO Manager at tmwi, discusses the essential skills required to excel as an SEO leader. She emphasizes the importance of both technical proficiency and strategic foresight in navigating the complex landscape of search engine optimization. By integrating these skills, Emily highlights how professionals can drive meaningful impact in their organizations. Today, she shares insights on leveraging analytics and understanding algorithm updates to stay ahead in the SEO game Show NotesConnect With: Emily Wassell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder how top real estate agents dominate social media and generate consistent leads?In this episode, I sit down with my media team from Social Imprint to share the strategies, tools, and mindset that transformed my online presence and skyrocketed my business. Learn what it takes to build a strong personal brand as a real estate agent without spending HOURS a month doing it!We dive into the secrets of creating authentic content, understanding story branding, and using social media as a powerful lead-generation machine. We share Instagram tips, YouTube content strategy and how thier team can help you achieve the results you want!If you are looking to elevate your brand and start standing out on social media, this episode is for you! Be sure to watch till the end and make sure you like and subscribe for more!Ready to take your social media to the NEXT LEVEL? Reach out to SOCIAL IMPRINT ⤵️Website: https://social-imprint.com/?fbclid=PAZXh0bgNhZW0CMTEAAab0cSl3MHNkqvv3_vE-W2oUPzIYv8Y7dCEN56xoD8XP32us-N4VaQk6v5g_aem_Px07hhRl1o5toIQNYK2y8ABook a discovery call: https://calendly.com/social-imprint-sales/phonecall?fbclid=PAZXh0bgNhZW0CMTEAAaYBrFR4AY0wAvwnaY3STRTwpnr2ETJ3PJfYVS6FvOT8McUrrLt2Wcpki1A_aem_iSSgNiIx_QusEAcNMo7l7A&month=2024-11FOLLOW THIER SOCIALS ⤵️Instagram: https://www.instagram.com/socialimprintagency/LinkedIn: https://www.linkedin.com/company/social-imprint-agency/Facebook: https://www.facebook.com/people/Social-Imprint/61564141910151/LEARN MY PROVEN STRATEGY FOR GETTING MORE LISTINGS

We're in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She's even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes. Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks. Ready to bridge the gap between AI and digital marketing? This show is certainly a great dip in the AI pool! [00:06:17] Safe Tech Fosters Creativity Without Fear Of Mistakes [00:12:11] Operators Must Understand Platforms, Improve Prompts, Evolve Creatively [00:13:37] EDGE of the Web Title Sponsor: Site Strategics [00:15:53] ChatGPT: Task-Based, Efficient, Reliant On Input Quality [00:20:23] Mindfulness, Learning Foundations Over Shortcuts With Systems [00:24:51] Automation Creates Opportunities, ChatGPT Assists Coding Understanding [00:28:55] EDGE of The Web Sponsor: Wix Studio [00:31:55] Smaller, Focused Models Outperform Generalized Models [00:38:22] Improve Content with Quotes, Opinions, Better Prompts Thanks to our sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/britneymuller  LinkedIn: https://www.linkedin.com/in/britneymuller/ Instagram: https://www.instagram.com/britneymuller/

I am so excited to finally say I am a published author! I never thought those words would come out of my mouth! I just released my book, DO IT MY WAY: Empowering Women to Do Life Their Way By Creating a Personal Brand Business.   There's no way I would have written the book if I didn't have a coach break it down to these six easy steps. It can seem very overwhelming to get all of your thoughts in writing, make it sound really good and be something that people want to read! If you have a book idea in your head but aren't sure where to start, this podcast episode is for you! Check out "How to Write a Book in 6 Easy Steps" and you'll be on your way to becoming an author!

REMIX: Album 4 Track 10 – Richard White, CEO and Founder, FathomHey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a business. 

So recently a big healthcare advertising agency reached out to me through my website and handed me a great non-broadcast project for a massive pharmaceutical company. They handed me the project, no audition necessary.  And there are more jobs on the way. It looks like, fingers crossed, they're going to be a great partner and a recurring client. So how did I get this primo client, you might ask. Did I market to them for months with snappy content and radically consistent follow up? Plot twist! No! They found me using…. Google. Heard of it? They searched for medical narrators, found me, and dumped a bag of money on my doorstep. The fact is your dream client is searching online right now for someone with your exact skills. Maybe they need a voice actor who can crush their e-learning project. They type a few words into Google. Boom—pages of results. But where are you? Not page one. Not page two. You're somewhere way down in the witness protection program of search results where no one ever sees or hears you. That's why SEO matters. SEO is Search Engine Optimization. It's about showing up where your clients are already looking.  SEO isn't just for Fortune 500 companies with teams of search nerds in dark rooms optimizing algorithms. It's for you, the scrappy creative professional, the solopreneur making shit happen. But you don't need to spend hours every day on SEO or hire a full-time expert. With just an hour or two a week and a few smart strategies, you can start climbing in the Google rankings. And at the end, I'll show you my results after concentrating on SEO for less than a year. So, let's talk about the things you can do—simple, approachable strategies that even the busiest freelancer can tackle. For more: https://vopro.pro/vo-seo _____________________________ ▶️ Watch this video next: https://youtu.be/BzSc3XNnXls SUBSCRIBE: https://www.youtube.com/@vo-pro?sub_confirmation=1 The VO Freedom Master Plan: https://vopro.pro/vo-freedom-master-plan The VO Pro Community: https://vopro.app Use code You15Tube for 15% off of your membership for life. The VO Pro Podcast: https://vopro.pro/podcast 7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube Facebook Group: https://www.facebook.com/groups/vofreedom The VO Pro Shop: https://vopro.pro/shop Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/vopro.pro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.):  Recommended Book List with Links: https://amzn.to/3H9sBOO Gear I Use with Links: https://amzn.to/3V4d3kZ As an Amazon Associate I earn from qualifying purchases. For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro

The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essential topics such as: SEO strategies, branding, community marketing, the impact of regulations, and the transformative potential of blockchain technology in affiliate marketing. Each guest shares valuable lessons and actionable insights that can help practitioners navigate the evolving landscape of affiliate marketing.Listen to find out more about:Why authenticity is key for influencers to engage their audience.How lead generation requires clear objectives and transparencyBlockchain technology –  offers instant payouts for affiliates.Key segments of this podcast and where you can tune in to go direct: [00:00] Season 18 Overview and Highlights[04:42] Crypto and iGaming Intersection[28:04] US Brand Survey Insights with Tricia MeyerRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Ran Stark of Philadelphia, who has been in practice for 5 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Hey friends! Ready to elevate your public speaking game and make a lasting impact? In this week's episode of Impact Through Voice podcast, I'm joined by the incredible David J. P. Phillips, a multiple TEDx speaker, author, and public speaking coach. We dive into what makes a great speaker, exploring essential skills like synchronicity, authenticity, and the power of storytelling. David shares practical tips on how to balance content and delivery, manage stage nerves, and even how to prepare for delivering a TED talk. Whether you're looking to grow your business, overcome stage fright, or simply communicate more effectively, this episode is packed with gems you won't want to miss! Here's what we cover... 01:49 The Essentials of Public Speaking 03:54 The Power of Synchronicity and Melody 06:08 Harnessing Emotions in Public Speaking 09:26 The Journey to TEDx Talks 11:59 The Art of Storytelling 15:00 A Simple Story with A Rollercoaster of Emotions 18:02 Harnessing Hormones: The Angel's Cocktail 22:20 Public Speaking: Overcoming Challenges 27:18 The Future of AI in Public Speaking Links: Websites https://www.davidjpphillips.com/ https://www.lisahugo.com Social https://www.linkedin.com/in/davidjpphillips/ https://www.instagram.com/davidjpphillips Books https://www.amazon.com/High-Life-author/dp/0241657415 https://www.amazon.com/Avoid-Death-PowerPoint-David-Phillips/dp/9995701111  Ted Talks https://www.youtube.com/watch?v=K0pxo-dS9Hc https://www.youtube.com/watch?v=Nj-hdQMa3uA https://www.youtube.com/watch?v=Iwpi1Lm6dFo Programs: https://www.davidjpphillips.com/courses/  

#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with self-made entrepreneur, best-selling author, and marketing master Allan Dib. We discuss the top lessons from his incredible book, The 1-Page Marketing Plan, and get a peek at Allan's newest release, Lean Marketing. This powerful chat will change how you promote your brand. Allan will help you pare down your bloated marketing plan and zero in on the most effective strategies. We break down how to identify your ideal audience, craft a message that resonates, and select the right platform for your message. Also, tune in to hear Allan's four value levers, the secret ingredients that make your products and services irresistible! Show notes and more at https://SmartPassiveIncome.com/session839.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to get you in the spirit–Jim welcomes two special guests on The CMO Podcast: Kyle Lock, the VP of Marketing for the Butterball Company, and Christa Leupen, the Director of Purpose and Consumer Communication for Butterball. Butterball is of course the best known and most loved turkey brand in the US. Their purpose is pure and simple–to help people pass love on. Four years ago Jim welcomed Butterball's Head of Marketing and Sales, Al Jansen, on this show. It was that conversation that helped spark a fire in Al and his fellow team at Butterball to find a path to purpose. A path that Kyle and Christa share with Jim. Kyle Lock is the Vice President of Retail Marketing for Butterball, and has has served in marketing leadership roles since joining the company in 2006. In his current role, Kyle oversees the Retail Marketing function, responsible for strategic planning, product management, innovation, insights, consumer communications, consumer affairs and the historic Butterball Turkey Talk-Line. Prior to Butterball, Kyle served in marketing roles for Tyson's retail division and before then at Hillshire Farm and Kahn's, a division of what was the Sara Lee Corporation.  Christa Leupen is the Director of Purpose and Consumer Communications for Butterball. She came to Butterball with 15 years of public relations and communications expertise, spanning agency and in-house roles, with specialty in the agriculture and manufacturing sectors. At Butterball, Christa plays a pivotal role in shaping the company's purpose-driven strategy, developing initiatives that create positive change inside and outside the organization, and delivering impactful results that align with the company's purpose and values. As we all look to moments of gratitude and kindness this holiday season, tune in for a conversation around a company that looks to share that ideal inside and beyond.Listen to Jim's previous episode with Butterball's EVP of Sales & Marketing, Al Jansen: https://tinyurl.com/bde22wtpSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is a MUST Listen for anyone craving success and growth in their business!

✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨ In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025. Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic. MiloTree MiloTree Black Friday Sale Waitlist The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Jenny Melrose Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Key Takeaways Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience. Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience. Building a Strong Foundation Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales. Website Essentials Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it's visible without scrolling Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged. Nurturing Your Audience I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer. Actionable Tips: Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers. Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community. Clarity and Strategy Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for. Strategic Steps: Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to. Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement. Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams. Overcoming Overwhelm Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don't hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated. Learning from Experience Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls. Lessons Learned: Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes. Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry. Final Thoughts Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape. Other Related Blogger Genius Podcast episodes You'll Enjoy: Set Yourself Up For Successful Brand Work with Jenny Melrose The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. 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Explore the post-election economic shifts shaping global markets with Dr. Marci Rossell, Chief Economist for Leading Real Estate Companies of the World. From inflation trends and Federal Reserve policies to cryptocurrency insights. We'll discuss housing market challenges, high-interest rate implications, and their ripple effects on Miami's real estate scene. Plus, dive into the broader economic outlook, including European concerns and the APAC region's evolving landscape. Don't miss this comprehensive take on the forces influencing Miami and beyond. About Leading Real Estate Companies of the World: Cervera Real Estates local reputation and expertise are backed by its selection as a member of Leading Real Estate Companies of the World,® a global community of 550 real estate companies awarded membership based on rigorous standards for service and performance. This distinction ensures that [company] clients are working with exceptional local professionals who also deliver connections to buyers and quality real estate companies across the country and around the world. Host: Jessica Edgerton, Chief Counsel Leading Real Estate Companies of the World Guest: Dr. Marci Rossell, Chief Economist, Leading Leading Real Estate Companies of the World Producer: Vero Paris, Digital Marketing, Cervera Real Estate

Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report..

SEO Specialist at tmwi, Emily Wassell, discusses how to be more strategic with your SEO. In this episode, Emily shares her perspectives on: common traps for SEOs when planning long-term strategies, importance of speaking the language of business leaders, challenges of business forecasting in SEO, and building business cases that align with company goals. Show NotesConnect With: Emily Wassell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  In this episode of "The Great Friends Podcast," John Wheeler is joined by Mitchell Outka, Director of Digital Marketing at Alpha, to share his journey from entrepreneurial ventures as a teenager to leading transformative digital strategies for Alpha's partners. Mitch reflects on his early successes, including a six-figure fidget spinner business at 17, and dives into the innovative campaigns that have driven exponential growth for practices like Esthetics Center. Together, they explore the power of understanding lifetime value, crafting compelling offers, and leveraging automation to maximize efficiency and results. This insightful conversation is packed with actionable takeaways on building winning marketing strategies while staying ahead in an ever-evolving digital landscape.   FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW KARIN DURHAM:  https://www.linkedin.com/in/karindurham/  

Send us a textKaty Katz, Head of Digital Marketing and E-Commerce at Basic Fun!, discusses how mentorship, including her mother's early influence, shaped her career and approach to continuous learning in marketing. She emphasizes balancing creativity with data, fostering collaboration, and setting healthy boundaries to build effective growth-driven teams.Episode Highlights: Katy says traditional and non-traditional mentorship has always been incredibly important to her, and attributes her dedication to continuous learning in digital marketing from one of her earliest mentors, her mother. She values relationships that allow for mutual growth and learning, which she applies in her role as a leader.Her unique approach to marketing blends creativity with a data-driven mindset. This balance is critical because she leverages data for e-commerce while fostering creativity in toy marketing.Katy says it's easier to set boundaries when working at an agency than in-house because the former always has a clearly defined contract.Episode Links: Katy's LinkedInKaty's XFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David dive into the intricacies of agency operations with guest Gray MacKenzie, CEO of ZenPilot. The conversation explores how agencies can build scalable systems while balancing efficiency and innovation. Gray shares strategies for defining processes, the importance of integrating operations with delivery, and the cultural aspects of driving accountability. The discussion offers actionable insights for agencies looking to streamline workflows, improve profitability, and foster sustainable growth.Key TakeawaysOperations as the Foundation of Growth and Delivery: Operations should support marketing, sales, and client delivery through robust systems, but it requires collaboration between departments.Balancing Efficiency and Innovation: Agencies must find a middle ground between systematizing processes for scalability and allowing room for creativity and innovation.The Role of Culture in Process Adoption: The success of any system depends on creating a culture where employees understand its benefits and actively engage with it.Challenges in Scaling Operations: Gray highlights the pitfalls of pushing for rapid adoption of tools and processes without considering team capacity and readiness.Integrating Top-down and Bottom-up Resourcing: Combining long-term planning with day-to-day task management ensures efficient resource allocation and prevents burnout.The Inefficiency Principle: Innovation often comes at the cost of efficiency. Agencies must decide when to prioritize one over the other depending on their goals.Show LinksVisit the ZenPilot Resources page for our free guides and templatesVisit the ZenPilot for more informationConnect with Gray MacKenzie on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different customer segments. A key focus of the conversation is the buyer's journey, an important framework Sophie uses to guide potential customers from awareness to decision-making. She discusses her approach to integrating the buyer's journey into campaign planning, striking a balance between long-term brand building and the immediate priorities of lead generation and sales support.   About ABB Building on over 140 years of excellence, our more than 105,000 employees worldwide are committed to delivering on our purpose with innovations that create success for ABB and all our stakeholders. Our solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. In collaboration with our customers, partners and suppliers, we address the world's energy challenges, transform industries and embed sustainability in everything we do.   About Sophie Neate Sophie is a senior marketing leader with over 16 years of experience across the entire marketing cycle. Her background includes working for blue-chip companies on an international scale, where she has held global management roles, currently holding the position of Global Head of Digital Marketing and Content for ABB's Electrification Service division. She has been responsible for establishing marketing teams and key functions, driving initiatives that have consistently delivered successful outcomes. With extensive knowledge, capability, and a strategic mindset in marketing, Sophie delivers strong commercial results. Sophie holds a Bachelor of Business Studies (BBS) with a major in Marketing.   Time Stamps [00:43:2] – Sophie provides an overview of her career background. [03:14.6] – Sophie shares insights into what makes ABB unique. [05:58:7] – Sophie discusses the importance of the buyer's journey in creating effective marketing campaigns. [14:26:9] – Sophie explains the marketing tactics that work best in different scenarios. [18:20:0] – Sophie talks about balancing the immediate demands of lead generation with the long-term goal of building a strong brand reputation. [21:18:7] – Sophie discusses AI and how she sees her role evolving alongside advancements in AI. [22:17:2] – Sophie shares the best piece of marketing advice she's ever received. [23:17:2] – Sophie offers advice for those just starting their marketing careers.   Quotes "My passion lies in providing the best customer experience through innovative solutions and working for a company like ABB who pride themselves on this vision." - Sophie Neate, Global Head of Digital Marketing and Content at ABB. "The buyer's journey for me is crucial in marketing because it maps out the path that a potential customer takes from becoming aware of the problem to making a purchasing decision." - Sophie Neate, Global Head of Digital Marketing and Content at ABB. "Segmentation and targeting is key... we're able to build trust and credibility, which enables repeat purchasing and ongoing loyalty." - Sophie Neate, Global Head of Digital Marketing and Content at ABB.   Follow Sophie: Sophie Neate on LinkedIn: https://www.linkedin.com/in/sophie-neate-2ba37849/ ABB website: https://global.abb/group/en ABB on LinkedIn: https://www.linkedin.com/company/abb/posts/?feedView=all   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this hard-hitting episode of the Hump Day Motivational Show, Brandon L. Draper pulls no punches as he dives into the aftermath of the recent presidential election, addressing the real questions we all need to ask ourselves.Are you more focused on the White House than your own house? Brandon challenges listeners to stop making excuses and start taking ownership of their lives and businesses.From understanding how small Black-owned and underserved businesses can stay competitive in an ever-changing digital landscape, to practical, no-nonsense steps for leveling up your mindset, skills, and network, this episode is packed with humor, truth, and actionable advice.Whether you're stuck in survival mode, hustling without direction, or just looking for that push to get back on track, this episode is the wake-up call you didn't know you needed. Remember: excuses don't pay bills—action does.Tune in for laughs, insight, and the kind of motivation that gets results.Become a supporter of this podcast: https://www.spreaker.com/podcast/start-thinking-forward-podcast--1229199/support.

The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professionals. While taking on the task yourself might seem cost-effective, it's essential to weigh the potential challenges. In this episode, we'll explore the common problems hospitality brands encounter when running their own digital marketing and why it may not always be the best solution.

In this insightful episode of the Inner Edison Podcast, host Ed Parcaut sits down with Brandon Leibowitz, an SEO expert and digital marketing guru, to delve deep into the world of search engine optimization and digital marketing strategies. Brandon shares his journey from discovering SEO in 2007 to building his own successful business, SEO Optimizers. He provides invaluable advice on the importance of content, backlinks, and keyword optimization for anyone looking to enhance their online presence. Listeners will walk away with actionable tips such as: The relevance of SEO in today's AI-driven world Understanding and building quality backlinks The significance of keyword research and content creation Enhancing visibility on platforms like YouTube, Yelp, and Google Whether you're a business owner, digital marketer, or just keen on understanding the digital landscape, this episode is packed with practical knowledge and expert insights that can help you step up your SEO game. Don't miss out on these secrets from an industry expert! Tune in and ensure your content gets the visibility it deserves. Special Offer: Listeners can visit SEOoptimizers.com for a free website analysis, and access to valuable resources curated by Brandon Leibowitz. Time Stamps: [00:00:01] Introduction and Guest Welcome [00:00:46] Brandon's Journey into Digital Marketing and SEO [00:01:45] The Future of SEO [00:02:24] Understanding SEO and its Implementation [00:04:02] Selecting the Right SEO Professional [00:09:44] Building Quality Backlinks [00:14:48] Enhancing Website Content and Keywords [00:23:37] How to Connect with Brandon and Special Offers Join us for this informative conversation, and make sure to subscribe, rate, and review the Inner Edison Podcast! What more information on Ed Parcaut  #EdParcaut #BrandonLeibowitz #InnerEdisonPodcast #SEO #DigitalMarketing #BusinessMarketing #Backlinks #SEOOptimizer #ContentMarketing #GoogleSEO #KeywordResearch #PodcastGuest #MarketingTips #SmallBusiness #OnlineVisibility #SearchEngineOptimization #GoogleRanking #DigitalStrategy #WebsiteOptimization

Caitlin Copple and Holly Conti are the co-owners of Full Swing Public Relations, a fast-growing agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing in 2019, brought Holly in as Head of Digital Marketing, and together they've grown into a 7-figure company, with clients featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. They've helped clients launch multi-six-figure courses and memberships, earn six-figure book deals,10x their email lists, and 100x their social following.