Podcasts about Digital marketing

The Last Time is officially OVER, the career of John Cena is officially over and Clyde reflect's on his career. Furthermore, we dive into clyde's thoughts on the finish of the match and what 2026 can look like for "The Ring General" Gunther. Visionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34You can follow the podcast atFacebook: ⁠facebook.com/CAMediaPodcast⁠Instagram: ⁠Instagram.com/CAMediaPodcast⁠Blue Sky:⁠https://bsky.app/profile/camediapodcast.bsky.social⁠X: ⁠https://x.com/CAMediaPodcast⁠IF you want to be on the podcast you can email the podcast at ⁠camediapodcast@gmail.com⁠ or book on linktree at linktr.ee/CAMediaPodcast and click in the booking link.

Pinterest Advertising Campaigns: Image, Video, Carousel, Shopping Catalog, Leads & Quiz Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.Pinterest for business advertising, emphasizing its power as a visual search engine rather than a traditional social media platform. Favour highlights that Pinterest users exhibit a higher purchasing power and are in a planning mindset, making their minimal time spent on the platform highly intentional for conversions compared to engagement-focused sites like TikTok or Facebook. Practical advice is offered on running various ad types—including image, video, carousel, catalog, and lead/quiz ads—along with technical specifications and the importance of claiming a website to utilize Pinterest's tagging system for superior analytics and targeting, such as act-alike audiences and zip code campaigns.Ultimately, we position Pinterest advertising as a valuable, data-driven strategy for businesses seeking a high return on time and investment.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Why 90 Minutes a Month on Pinterest Beats 35 Hours on TikTokIntroduction: The Hidden Power of the Internet's Digital Vision BoardWhen you think of Pinterest, what comes to mind? For many, it's a digital scrapbook for wedding ideas, home decor inspiration, and tonight's dinner recipe. But what if this familiar facade conceals one of the most misunderstood and powerful marketing engines online? Behind the vision boards and DIY projects lies a platform built not on fleeting attention, but on deliberate intention.This episode reveals five surprising truths about Pinterest that defy conventional social media wisdom and highlight its unique, untapped value for businesses and marketers.--------------------------------------------------------------------------------1. The 90-Minute Paradox: Why Less Time on Platform Means More for BusinessIt's a counter-intuitive finding that stops most marketers in their tracks: Pinterest users spend significantly less time on the platform than users of other major networks.According to recent data, the average user spends just 1 hour and 31 minutes per month on Pinterest. Compare that to the time sinks of other platforms:• TikTok: 35 hours per month• Facebook: 29 hours per month• Instagram: 15 hours per monthThis isn't a sign of low engagement; it's a signal of high-intent, purposeful activity. Breaking it down, 91 minutes a month averages to just about 3 minutes per day. Users aren't there to endlessly scroll. In those three minutes, a user is on a mission: they might spend 30 seconds looking for an idea, a minute to find the right one, and the next minute to affirm it, save it for later, or click through to act on it immediately. This focused, goal-oriented behavior means every minute is packed with commercial intent."So if you're planning on Pinterest and you're spending less than 2 hours to be on a platform that's going to give you maximum return on your time and investment, it's worth it than spend 35 hours to do the same thing..."2. The Audience Isn't Just Browsing—They're Planning and They Have Buying PowerThe fundamental difference between Pinterest and other platforms is user mindset. While other networks thrive on a culture of passive "swiping," Pinterest is the go-to destination for active "planning." Users are there with the specific intention of preparing for something—whether it's an event, a book, a wedding, a shoe, a color, or a tip—which makes them uniquely receptive to relevant brand content and advertising.This high-intent audience also has significant financial leverage:• Approximately 45% of Pinterest users have an annual household income of at least $150,000.• Their purchasing power is 5% to 38% higher than on other social platforms.This combination of forward-looking intent and disposable income creates an environment where ads are not an interruption but a welcome part of the discovery process."It tells you that Pinterest is not a place that people are going to swipe. They're going there to plan. So when they're going there to plan, they're searching with the intention of purchasing something or planning for something."3. Forget "Lookalikes," Pinterest Is About "Actalikes"Most digital advertisers are familiar with "lookalike audiences"—the targeting method used by platforms like Meta to find users who share demographic traits with an existing customer base. Pinterest offers a more powerful alternative: the "actalike audience."An actalike audience is a group of users targeted based on their active, intentional behaviors. These are users who are thinking, planning, processing, doing, and responding. Rather than targeting people who simply look like your customers, you target people who act like them.This is a critical distinction. An actalike audience is inherently composed of users with proven intent and behavioral patterns that align with conversion. It targets an active mindset, not just a passive profile, suggesting a much higher probability of a positive outcome for advertisers.4. Your Content's Lifespan: A Marathon, Not a SprintThe ephemeral nature of social media content is a constant challenge for marketers. A post that takes hours to create can disappear from feeds in a matter of hours. Pinterest operates on a completely different timeline.The lifespan of content on Pinterest presents a stark contrast to its social media counterparts:• Pinterest Pin: 3.5 to 5 months• Instagram Post: 19 to 72 hoursContent on Pinterest functions less like a fleeting post and more like a long-term asset. Each pin acts as a durable entry point to your brand, continuing to drive traffic, discovery, and conversions for months on end. This turns content creation from a short-term sprint into a sustainable, long-term investment with compounding returns, much like traditional SEO.5. The Surprising Truth About Media OwnershipOn platforms like Instagram and TikTok, you are a perpetual tenant. You build your presence on rented land, but you never truly own your content or the space it occupies. Pinterest offers a unique and powerful path to digital property ownership.When you claim your website on Pinterest, you establish 100% ownership of your media on the platform. This is made possible by the Pinterest Tag—a piece of code on your website that connects your property to the platform, tracks conversions, and solidifies your ownership. This transforms your Pinterest business account from a simple social profile into a claimed media asset.The platform even provides a powerful tool to leverage this ownership. You can connect your Instagram business account and pull the last 365 days of content directly onto Pinterest. Think about the implications: you didn't own your content on Instagram, but now you have Instagram's content building an owned asset on Pinterest, all because you've claimed your website as a digital property."You don't own 100% of your media on Instagram... with Pinterest it's a beautiful place because when you claim your Pinterest account and you claim your website on Pinterest. What you've technically done is that you've claimed a property on an asset that you don't own but now you own..."--------------------------------------------------------------------------------Conclusion: Rethinking Attention vs. IntentionFor years, the digital marketing world has been obsessed with the attention economy—a relentless race for more screen time, more views, and more hours spent scrolling. Pinterest proves that there is a more valuable currency: intention.Its true power lies not in capturing endless hours of passive attention, but in connecting with a high-value audience during their most decisive planning and purchasing moments. The platform's unique combination of high intent, powerful demographics, action-based targeting, and content longevity makes it an unparalleled tool for businesses.As you plan your next marketing strategy, ask yourself this: What could your business achieve if you focused less on the attention economy and more on the intention economy?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

78% of enterprises struggle with implementing scalable GenAI workflows. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting CEO who built one of the industry's most respected technical SEO agencies, shares proven frameworks for enterprise AI integration. The discussion covers systematic prompt engineering methodologies for content teams, risk mitigation strategies for AI-dependent workflows, and future-proofing architectures that adapt to evolving AI capabilities without rebuilding core systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary In this episode of the AI for Sales podcast, host Chad Burmeister and guest Diego Lopez discuss the transformative power of AI in customer experience and its potential for social impact. They explore the importance of rethinking AI implementation, the role of agentic AI, and the need for smart automation in achieving meaningful outcomes. The conversation highlights real-world applications of AI in communities and emphasizes the importance of understanding biases and the complexities that come with AI technology. Takeaways AI is revolutionizing customer experience through multimodal interactions. The importance of designing technology with a focus on social impact. Rethinking AI implementation is crucial for achieving desired outcomes. AI can accelerate development but also introduces new complexities. Understanding biases in AI is essential for effective communication. AgentiGAA represents a new frontier in AI technology. Smart automations are not equivalent to true agency in AI. The need for clear objectives when implementing AI solutions. AI can enhance productivity but requires critical thinking. Real-world applications of AI can create meaningful community impacts. Chapters 00:00 Introduction to AI and Social Impact 02:22 Transforming Customer Experience with AI 07:56 Real-World Applications of AI in Communities 11:34 Rethinking AI Implementation 14:51 The Role of Agentic AI 19:39 The Future of AI and Automation The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

Send us a textIn this inspiring episode of Living the Dream with Curveball, we are thrilled to welcome Michelle Walters, a passionate advocate for imagination and a skilled clinical hypnotherapist. Michelle shares her remarkable journey from a successful career in digital marketing to embracing her true calling in hypnotherapy, especially during the challenging times of the pandemic. She explains her unique approach as a voracious imagination advocate, encouraging others to harness their creativity and transform their lives through the power of the subconscious. Listeners will gain insights into the various issues Michelle addresses in her practice, from overcoming phobias to breaking unhealthy habits, and learn about her innovative app, Make My Hypno, which provides personalized self-hypnosis recordings. Additionally, Michelle discusses her two books, which focus on positive thinking and conscious leadership, and her exciting podcast, Mind Power meets Mystic. Join us for a captivating conversation that emphasizes the importance of mindset, personal growth, and the magic of imagination. Discover more about Michelle and her work at www.michellewalters.net and www.makemyhypno.com.

Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built one of the industry's most respected technical SEO practices, shares his framework for evaluating AI tool implementation. The discussion covers strategic assessment criteria for ChatGPT-5's enterprise potential and methodologies for breaking through AI's walled garden limitations to preserve organic traffic channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing expertise, explores the potential enterprise applications and limitations of next-generation AI tools. The discussion examines user preference adaptation frameworks, traffic attribution models for breaking AI walled gardens, and strategic positioning for leveraging enhanced AI capabilities in enterprise search workflows.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google's local search results and Google Maps.We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on instead of chasing shortcuts.From Accidental Marketer to Local SEO ExpertJosh shares his unique path—from building websites for financial leads to helping friends and family rank locally to eventually building and selling his own company. His entrepreneurial background shaped the customer-first, no-gimmicks SEO approach he uses today.Understanding Local SEO vs. Traditional SEOJosh breaks down what makes local SEO its own ecosystem:How Local SEO DiffersGoogle Maps and the Local Pack often matter more than organic rankingsLocal SEO relies heavily on trust signals (reviews, name-address-phone consistency, location data)Traditional SEO leans more on authority signals (backlinks, content depth)What Actually Matters for Local SEOReviews—the biggest local ranking driverAccurate listings (especially high-impact ones like Google, Yelp, Bing)Customer engagement signalsBuilding trust through consistent informationJosh emphasizes that directory listings aren't about gaming Google—they're about confirming your legitimacy.Cutting Through the Noise: AI, Voice Search & “Gaming the System”We tackle the recent buzz (and myths) about AI influencing search:AI “Hacks” & GimmicksJosh calls out trends like having “AI parties” in ChatGPT to influence rankings—explaining why tactics like these don't create real, lasting visibility.AI Search Is Still SearchAI tools still rely heavily on Google's resultsIf you show up in Google, you'll show up in AI responsesThe fundamentals haven't changed: content + trust + authority still winVoice Search Déjà VuJosh compares today's AI panic to the voice-search hype a decade ago—reminding us the sky didn't fall, and SEO fundamentals remained the same.The Rise of No-Click Searches & What It Means for BusinessesLocal businesses are seeing:More direct calls from Google Business ProfilesFewer website visitsGreater reliance on reviews and verified infoJosh explains why this is good news, especially for service-based businesses where customers want immediate answers—not long website visits.Preparing for What's NextJosh's advice for staying ahead is refreshingly simple:Stick to fundamentals: content, relevance, authority, and trustOptimize your Google Business Profile: reviews, photos, accuracyBuild momentum: keep improving in one direction instead of chasing every new trendAvoid shortcuts: they cost more time than they saveAs he puts it: “You don't get time back while you're searching for shortcuts.” Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim TrebilcockIn this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP's decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.Key Takeaways: The "Ground Up" AdvantageThe 7UP vs. Sprite Case StudyThe "Self-Inflicted" CMO CrisisThe "LinkedIn Factor"A Billion-Dollar Negotiation LessonEmbracing FailureStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy, one of the nation's leading multi-platform audio content and entertainment companies. Founded in 1968 (then known as Entercom Communications Corporation) and rebranded as Audacy, Inc. in 2021, the company grew from a traditional radio broadcaster into one of the U.S.'s leading multi-platform audio content and entertainment companies.With over two decades in the industry, Jenny has become an authority on how sound drives emotion, performance, and brand growth. From her early days at BBDO to her pivotal role guiding Audacy's transformation from a traditional broadcaster to a digital-first audio powerhouse, Jenny shares invaluable lessons on brand storytelling, creativity, and the future of audio marketing.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to create, and harness, the magic of sound.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brief "Trend or Trash" discussion about ChatGPT-5, but lacks the main interview content with Eric Enge from Pilot Holding that would contain the specific frameworks, strategies, and enterprise insights needed for a proper description.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content. She also reflects on SEO's evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Dorit's time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition. Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field. Dorit's attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements. While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it. Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth. Episode Links:Dorit Sasson on LinkedInOptidge's SEO ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From Invisible to In-Demand: Andrew Newland on SEO, Trust & Functional Medicine MarketingIn this episode, I sit down with Andrew Newland — founder and CEO of Functional Medicine Marketing. Andrew is a digital strategist who works exclusively with functional and integrative medicine clinics, helping them grow their visibility, attract new patients, and reclaim precious time through sustainable, SEO-driven marketing systems. He's also the author of Digital Marketing and SEO for Functional Medicine Practices and a sought-after voice in the space, having appeared on shows like The Functional Medicine Nurse and The Junto.Andrew brings much-needed clarity to an industry where most practitioners didn't go to med school to become marketers. From reviews to rankings to regulations, he breaks down what actually works — without the hype, the “30 patients in 30 days” promises, or the tech overwhelm.We cover:Why functional and integrative medicine is a uniquely challenging niche to marketThe trust gap: why patients need more time, proof, and education before saying “yes”How to ask for reviews without feeling slimy — and what to say word-for-wordWhy Google reviews matter more than you think (for both humans and SEO)The 3 pillars of SEO: technical, content, and local — and how clinics often miss 2 of themA simple, free test (PageSpeed Insights) to see what Google really thinks of your siteHow to structure “content silos” so your blogs lift your whole site, not just one postUsing blogs that nobody reads (on purpose!) to improve rankings across your entire siteHow to combine AI with human stories so Google doesn't treat your content like generic fluffAEO (Answer Engine Optimization) and what tools like ChatGPT mean for local clinicsOptimizing your Google Business Profile: Q&A, updates, geotagged photos, and responsesHow to market “sensitive” services like peptides, PRP, and holistic cancer care without getting flaggedThe “trifecta” of digital marketing: SEO, Google Ads, and Facebook/Instagram ads working togetherReal case studies: from barely-any-patients to consistently closing high-ticket programsWhy mindset, desperation, and unrealistic timelines can quietly sabotage your marketing

For Steve Dennis and Michael LeBlanc's final episode recorded live at the CommerceNext Growth show, they welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals.  About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Send us a textAre you tired of "feature dumping" on prospects only to see their eyes glaze over? In this episode of Content Amplified, Ben Ard sits down with Kelsey Smith, Director of Digital Marketing at FranConnect, to discuss why your marketing should stop leading with the product—and start leading with the customer.Kelsey shares his strategic pivot from traditional product-led pitches to authentic, customer-led storytelling. He explains why future customers trust the voices of their peers over sales decks and reveals the specific strategies he uses to capture video testimonials that actually move the needle on revenue.In this episode, you'll learn:The "Win-Win" Ask: How to get more customers to say "yes" to testimonials by framing the content as a promotional tool for their brand, not just yours.Production Tactics: When to use high-end professional videography versus when a candid iPhone video is actually more effective.The Interview Strategy: Why you should never ask "What's your favorite feature?" and what to ask instead to uncover the real business impact.Measuring ROI: How Kelsey tracks the success of customer stories, from a 10x increase in web traffic to shortening sales cycles for the revenue team.Connect with the Guest: Find Kelsey Smith on LinkedIn to continue the conversation or discuss strategy.

A significant majority of business owners and marketers seedigital marketing as a key growth driver, with studies showing over 60% (e.g.,61% in one report) finding improvements in effectiveness and ROI, citingbenefits like increased exposure (83%), traffic (73%), and leads (65%), withemail marketing and SEO often highlighted as top performers for driving revenueand qualified leads. Businesses with higher digital maturity are significantlymore likely to see strong sales growth, confirming digital marketing's impacton growth, reports Business.com Garrett Hammonds is a partner at Hammonds Media andMarketing, where he leads digital marketing, sales, and business development.He's managed ad budgets of over $16 million a year and helped businessesgenerate more than $100 million in revenue. With expertise in digital ads, SEO,and growth strategy, Garrett specializes in helping even the most nicheindustries scale through digital marketing.Garrett Hammonds is not your typical marketer. He didn'tstart with a business degree or a plan to run an agency. In fact, his earlypath was toward teaching high school speech and debate after becoming anationally ranked college debater. Yet what began as “Garrett's young, he cando social media” at his first job turned into a career helpingorganizations—from nonprofits to SaaS companies to Fortune 500 partners—growthrough digital marketing. Under his leadership, HMM was the only Oklahoma agencyselected to attend Google's first-ever Search Central Live conference in NewYork City in 2025, and the agency has also been recognized by Clutch as one ofthe top digital marketing agencies in Oklahoma.  He joined me this week to tell me more.  -For more information: https://www.hmm.agency/Email: garrett@hmm.agency LinkedIn: @GarrettHammonds

Which Podcast Platform is Best? Podcast Hosting Platforms Vs Podcast Streaming Directories: Research Explained with Favour Obasi-Ike | Sign up for exclusive SEO insights.This podcast episode provides a comprehensive discussion on starting and growing a podcast, focusing heavily on the selection of the best podcasting platform. A key distinction is made between podcast hosting platforms (like Spotify for Creators, formerly Anchor.fm) and podcast listening platforms (such as Apple Podcasts, Spotify, and Amazon), emphasizing that a host distributes content via an RSS feed to multiple directories.Our conversation underscores that podcasting should be conversation-first, not monetization-first, and advises beginners to start for free to minimize initial costs. Practical advice is offered on SEO for podcasts, including the importance of consistent episode releases, with statistics showing that many podcasters quit early, and also highlights the benefit of choosing an IAB-compliant host for future monetization opportunities through advertising networks.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------4 Surprising Podcasting Truths That Will Save You Time and MoneyThe appeal of starting a podcast has never been stronger. With just a microphone and an idea, it seems you can reach a global audience, build a community, and create a thriving brand. This allure draws thousands of aspiring creators to the medium, all asking the same questions: "How do I start? Which platform is best? How do I make money?"But the common wisdom surrounding podcasting is often a minefield of misleading advice and expensive pitfalls. The path to a successful, sustainable show is paved with counter-intuitive truths that most creators learn the hard way. The reality is that podcasting is less about instant fame and fortune and more about a long-term commitment to a very specific craft.This article will save you time, money, and frustration. We've distilled the most surprising and impactful lessons learned from podcasting experts into four foundational takeaways. Understanding these truths from day one will give you a realistic roadmap and a significant advantage over the thousands who quit before they ever find their voice.1. It's a Conversation, Not a Cash MachineThe most common mistake new podcasters make is focusing on monetization from day one. They get caught up in finding ad sponsors and driving transactions before they've even built an audience. The primary purpose of a podcast, especially in its early stages, must be conversation. When you have a conversation with someone, you don't expect a monetary transaction afterward; you expect an exchange of value.In podcasting, that value is trust, thought leadership, and a genuine relationship with your listeners—all earned over time. Trying to monetize too early feels transactional and inauthentic, pushing potential listeners away before they have a chance to connect. As one expert puts it, the focus must be on the relationship first."if you start a podcast to run ads or to monetize, you you're actually better off starting a business than starting a podcast to monetize."This "conversation first" approach is far more sustainable. It allows you to build a loyal community that values your perspective. Monetization can and will come later, but only after trust has been firmly established. That trust is ultimately a more valuable asset than any early ad revenue.2. Your First Episodes Will Suck (So Don't Buy That $400 Mic)Many aspiring podcasters fall hook, line, and sinker for spending hundreds or even thousands of dollars on expensive equipment before they've produced a single minute of content. This is a costly mistake. I've seen seasoned creators get their best gear for dirt cheap simply by buying it from new podcasters who quit. They'll see someone selling a barely-used $400 SM7B mic for a fraction of the price because the owner never got past a few episodes.Your initial focus shouldn't be on perfect production quality but on practice. The average podcaster quits after just eight episodes. Why? Because that marks about two months of the relentless "record, edit, publish, distribute" cycle. It's the point where initial excitement fades and the reality of the grind sets in. A large upfront investment becomes a huge financial risk when the odds of sticking with it are so low."Good practice cuz your episodes in the beginning suck. It's it's just the way that it is. You know you learn the the quality of your voice. You start learning techniques."So here is the best advice you will get. Start today. Open the voice memo app on your phone, find a quiet place, and record. The goal isn't perfection; it's practice. Once you have a consistent workflow and are confident in your content, then you can consider upgrading your gear.3. A "Published" Podcast That Isn't Distributed Is Just a DraftThis is one of the most critical and misunderstood aspects of podcasting. New creators often believe that once they upload an episode to their podcast hosting platform, their job is done. This is wrong. A hosting platform is simply the "floppy disc" or "external hard drive" where your audio files are stored. It does not automatically put your show in front of listeners.To be heard, your podcast must be on listening platforms like Apple Podcasts, Spotify, Pandora, and iHeartRadio. The key to this is your RSS feed. Think of it like a website's sitemap; it's the link that allows all the different directories to find and display your content. Submitting this feed to every possible listening platform is a non-negotiable step that many beginners miss.I see this scenario play out every day. Person A publishes 10 episodes but only makes them available on their hosting site. Person B publishes the same 10 episodes but distributes their RSS feed to 20 different listening platforms. Person B has a dramatically higher probability of being discovered because they are accessible where listeners actually are. Experts tell stories of being discovered on niche platforms by international listeners—a listener from the UK finding a show on Castbox while helping a client in Spain. That serendipity only happens with wide distribution."if you don't have a podcast that is accessible then you don't really have a podcast you have I don't know what to call it but it's I would call it a draft because it's not something that is accessible"4. The Sobering Reality: The 2-Year, 100-Episode GauntletPodcasting is not a get-rich-quick scheme; it is a marathon. The statistics on podcasting longevity from Pod Match are stark and should be a reality check for anyone looking for immediate results.On average, it takes 2 years and 100 released episodes for a podcaster to begin seeing real, tangible results, whether that's meaningful audience growth, genuine community engagement, or sustainable monetization opportunities. The commitment required to reach that point is immense, and the attrition rate is staggering. Consider this statistical funnel:• The chance of a new podcast reaching just eight episodes is 45%.• The chance of hitting 50 episodes drops to 12.6%.• The milestone of 100 episodes is achieved by a mere 6% of podcasters.What this data tells us is that success in podcasting is a game of consistency and long-term commitment. It's about showing up week after week, building your catalog, and earning listener trust one episode at a time. The real value you're building over those first 100 episodes is not currency, but trust—an asset that is far more durable and powerful in the long run.Are You Ready to Play the Long Game?Successful podcasting defies the conventional wisdom of quick wins and easy money. The path is paved with a different set of priorities: prioritize genuine conversation over premature monetization, start lean and focus on practice before buying expensive gear, ensure your show is widely distributed, and most importantly, commit to the long and consistent work required to build trust.These truths aren't meant to discourage you, but to empower you with a realistic framework for success. By understanding the real challenges from the outset, you can avoid the common pitfalls that cause so many others to give up. This isn't just about business strategy; it's about legacy. As one creator reflected, "I know one day, God willing, my grandkids, my kids will be able to listen to my voice."Knowing that the real prize is trust built over time—a legacy you can leave behind—what conversation are you willing to commit to for the next 100 episodes?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from founding and selling multiple SEO agencies. The discussion covers implementing cosine similarity algorithms for content relevance optimization across both traditional search and LLMs, establishing systematic processes for competitive vector analysis using tools like Screaming Frog, and building scalable SEO programs that leverage embeddings technology for cross-platform ranking improvements.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Il y a une règle d'or dans le business :Les attaques publiques n'arrivent jamais d'en haut.Elles viennent toujours de personnes qui veulent :- ta visibilité- ta crédibilité- ou ton audienceEt quoi de mieux pour cela…que d'essayer de te prendre en otage dans ta propre section commentaires ?Accède au récap ici → https://linktw.in/RsWLBkMERCI MAGIC POSTCet épisode est rendu possible par Magic Post, l'outil qui te fait gagner du temps (et de l'impact) sur tes contenus.Crée tes posts en 20 secondes. Ton style, ta voix, pas du ChatGPT générique.Découvre Magic Post ici →https://linktw.in/ZNXedx

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

Chayce Lucca is base in Boston where he specializes in using AI in digital marketing. On today's show we are talking about the use of AI in marketing outreach. To connect with Chayce, you can find him on LinkedIn at https://www.linkedin.com/in/chaycelucca/ or at his marketing agency at https://synapseautomate.com/-------------**Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast](https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1)   iTunes: [The Real Estate Espresso Podcast](https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613)   Website: [www.victorjm.com](http://www.victorjm.com)   LinkedIn: [Victor Menasce](http://www.linkedin.com/in/vmenasce)   YouTube: [The Real Estate Espresso Podcast](http://www.youtube.com/@victorjmenasce6734)   Facebook: [www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso)   Email: [podcast@victorjm.com](mailto:podcast@victorjm.com)  **Y Street Capital:** Website: [www.ystreetcapital.com](http://www.ystreetcapital.com)   Facebook: [www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital)   Instagram: [@ystreetcapital](http://www.instagram.com/ystreetcapital)  

On this episode of CA Media Podcast, LAshia and I dive into her perspective on why dating in this society is difficult.Visionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34You can follow the podcast atFacebook: ⁠facebook.com/CAMediaPodcast⁠Instagram: ⁠Instagram.com/CAMediaPodcast⁠Blue Sky:⁠https://bsky.app/profile/camediapodcast.bsky.social⁠X: ⁠https://x.com/CAMediaPodcast⁠IF you want to be on the podcast you can email the podcast at ⁠camediapodcast@gmail.com⁠ or book on linktree at linktr.ee/CAMediaPodcast and click in the booking link.

Most people think they need more certifications, case studies or complex funnels to win on LinkedIn. In reality, the thing that moves deals forward is much simpler and far more human.In this episode, I share a wild story from 1849 and connect it directly to what drives modern LinkedIn sales and lead generation. WHAT YOU'LL DISCOVER:⌚ 00:21 - The incredible story from 1849 that explains modern sales

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddings and cosine similarity algorithms that work across both traditional search and LLMs, plus practical implementation strategies for enterprise teams to leverage tools like Screaming Frog's similarity scoring for competitive content analysis.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Use this DM strategy to book clients straight from your direct messages (without being pushy or manipulative). In this episode, you'll hear parts of the framework I use to regularly close thousands of dollars of sales via Instagram DMs.We'll focus on Instagram marketing, but you can use this sales strategy anywhere. You'll use real marketing psychology combined with compassion for your leads to make sales --meaning-- what you gain from this episode will work anywhere (emails, sales calls, in-person conversations).Save this episode so next time a chit chat starts up in your DMs with a warm lead, so you have the best sales strategy in your pocket.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

Ivan Pardo, Founder of Solidarity Tech, shares how tech can solve organizing bottlenecks for political campaigns. We discuss how Solidarity Tech was used for digital organizing in Zohran Mamdani's mayoral campaign in New York and Catherine Connelly's presidential win in Ireland. Beyond tech functionality, we discuss how CRM platforms can give campaigns a human touch, how tech integrates with the culture of a campaign, and the potential downsides of gamification for volunteer organizing. You can read more about Solidarity Tech's origins and functionality here. 

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90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience in local market penetration, shares her systematic approach to rapid visibility improvement. The discussion covers her three-phase implementation framework: data-driven baseline assessment to identify existing success patterns, technical infrastructure audit to ensure scalable foundation, and competitive gap analysis to capitalize on market positioning opportunities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Summary In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Piyanka Jain, CEO of Ask Enola, about the transformative impact of AI on customer experience and decision-making. They discuss the importance of clarity in AI interactions, the misconceptions surrounding AI, and the necessity of maintaining a human touch in an increasingly automated world. Piyanka emphasizes the ethical considerations of AI and the need for conscious capitalism, while also highlighting emerging technologies and the skills salespeople need to thrive in this new landscape. Takeaways AI is changing how customers interact with technology. Clarity in desired outcomes is crucial for effective AI use. AI can drastically reduce the time needed for data analysis. AI enhances human roles rather than replacing them. Misconceptions about AI can lead to fear and misunderstanding. Human oversight is essential in AI applications. Ethics in AI development is critical for responsible growth. Salespeople need to focus on clarity and critical thinking. Finding personal downtime is essential for mental health. AI should complement human interaction, not replace it. Chapters 00:00 Introduction to AI in Sales 02:58 Transforming Customer Experience with AI 05:58 The Importance of Clarity in AI Interactions 08:49 AI's Impact on Decision-Making 11:40 Misconceptions and Realities of AI 14:40 The Human Element in AI Automation 17:17 Ethics and Responsibilities in AI Development 20:11 Emerging Technologies and Future Trends 23:09 Balancing AI and Human Touch 25:47 Final Thoughts on AI and Humanity The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they're here to close out our series with a masterclass on brand-led leadership.In the final episode of this season of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true buy-in for brand inside organizations, the traps of short-termism, and why culture, conviction, and clear differentiation are the ultimate energizers for growthFrom the evolution of brand equity to the five B's framework, from the lessons of Steve Jobs to the rise of cultural resonance, this finale ties the whole playbook together, offering both inspiration and practical tools for brand builders at every level.Closing thought: great brands don't just sell, they lead. And the smartest leaders put brand at the center of every decision.th David Aaker and Marcus Collins—If you've enjoyed this series, please share it with your team, your friends, or anyone passionate about building brands. Join in the conversation below…tell us what you've learned and what you'd love to hear in Season 2!—Download this week's worksheet: https://bit.ly/4qDgxKGRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level visual content strategy expertise, having guided thousands of SMBs through digital transformation initiatives that increased organic visibility by measurable percentages. The discussion covers integrated content framework strategies that treat visual assets as core SEO components rather than secondary elements, and tactical approaches for small businesses to gain competitive advantages over larger enterprises through strategic visual search optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of "The Free Lawyer," host Gary interviews Eric Ritter, CEO of Digital Neighbor and digital marketing professor, about law firm growth through effective SEO and branding. Eric shares his journey into legal marketing, the importance of defining an ideal client, and how law firms can stand out in a crowded market. They discuss AI's impact on legal marketing, the value of continuous learning and coaching, and practical strategies for work-life balance. Eric emphasizes building authentic brands and sustainable marketing systems, offering actionable advice for lawyers seeking fulfillment and long-term success.Eric Ritter is the CEO & Founder of Digital Neighbor, a nationally recognized SEO and digital marketing agency specializing in law firm growth. With over a decade of experience, Eric is a leading authority in legal marketing and AI-driven client acquisition. Known as "The SEO Sommelier," he simplifies complex digital strategies to drive growth for law firms.Eric is an adjunct professor at the University of South Florida, teaching digital marketing. He has also been featured in Authority Magazine, Search Engine Watch, and Porch. He hosts The Search Bar Podcast and leads Sip & Search, a networking series for attorneys.In addition to his professional work, Eric is actively involved in the community, serving on multiple nonprofit boards in the Tampa Bay area.Eric's Journey into Legal Marketing (00:02:10) The SEO Sommelier Concept (00:03:07) Myth 1: The Ideal Client Profile (00:04:28)SEO Focus and Resource Allocation (00:06:11)Standing Out in a Crowded Market (00:06:56) Myth 2: All Cases Are the Same (00:09:08) Consistency and Lawyer Involvement in Marketing (00:10:48) Digital Neighbor's Differentiation (00:12:44) Teaching and Staying Current (00:13:46) AI's Impact on Digital Marketing (00:15:06) The Future of Digital Marketing (00:16:58) Answer Engine Optimization (00:20:17) Sustained Law Firm Growth vs. Burnout (00:21:15) The Value of Coaching and Professional Development (00:22:44) Lawyer Fulfillment and Avoiding Burnout (00:24:19) First Steps for Established Law Firms (00:25:04) Work-Life Balance and Delegation (00:26:16) Recharging and Hobbies (00:28:02) Transformation Through Marketing (00:29:44)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-freeYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment

Most marketers and experts don't have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with facts, features, and “I help…” statements that never touch the emotional brain that actually decides to buy. In the age of AI-generated content and endless noise, it's the human story behind your offer that cuts through and converts.In this episode of Your Digital Marketing Coach, I'm joined by Aurora Winter—Hollywood-trained storyteller, entrepreneur, and author of ten books, including Turn Words Into Wealth and Marketing Fast Track. Aurora has helped entrepreneurs, attorneys, and experts transform their “invisible” expertise into powerful IP, profitable books, and seven-figure opportunities by fixing how they talk about what they do.We dive into the specific messaging shifts that turn flat copy into compelling stories, why your brand will determine whether you compete on value or race to the bottom on price, and how to use books, video, and AI-era search engines (Amazon, YouTube, and beyond) to establish real authority. If you're serious about building a B2B brand that sells without screaming “buy now,” this conversation is your playbook.Tune in to discover:How to transform “I help…” statements into powerful, outcome-driven promisesThe “hell to heaven” storytelling structure you can plug into emails, sales pages, and videosWhy building a story bank is now a critical IP asset—especially with AI in the mixHow to avoid “credibility clutter” and use fewer, stronger proof points to elevate your authorityA practical method to get your book written quickly by talking instead of staring at a blank pageHow to go from invisible expert to go-to thought leader using Amazon, YouTube, and AI searchThe neuroscience behind why stories stick while numbers and facts get forgottenThe three-step brain-based formula Aurora uses to craft messages that actually move people to actGuest LinksAurora's Site & Bonuses: https://samepagepublishing.comTurn Words Into Wealth (Book): https://amzn.to/4oFzBpE Marketing Fast Track (Book): https://amzn.to/48CCjWWAurora's YouTube Channel: https://www.youtube.com/aurorawinterLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads visual content strategy for Getty Images' stock platform serving over 1.5 million creative professionals, shares proven frameworks for integrating visual elements into comprehensive content strategies. The discussion covers location-based schema implementation for AI-generated imagery, unified content approach methodologies that eliminate silos between written and visual assets, and tactical opportunities for SMBs to gain competitive advantage in visual search before larger enterprises mobilize their resources.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it's easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don't equal registrations, and engagement doesn't always lead to action.She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just two weeks before the event. Through this story, Kendra breaks down what went wrong and how to fix it.The Problem with Relying on Social MediaWhy social engagement doesn't translate to registrationsHow algorithms limit visibility even when people “love” your brandThe danger of assuming that posting equals invitingThe Power of Direct CommunicationWhy email marketing still delivers the highest ROIThe unmatched impact of showing up in someone's inboxHow physical invitations can cut through the noise of the digital worldWhy you own your email list, but not your social audienceCreating an Effective Event Promotion StrategyHow to balance social, email, and direct mail for maximum impactThe importance of storytelling and multiple touchpointsWhy you should think of event promotion as relationship building, not just announcement makingHow to plan and audit your 2026 event communications strategyKey Takeaways for MarketersStop treating social media as your main event driver—it's a support channelUse email to reach your audience where they actually take actionCraft a holistic plan that combines storytelling, repetition, and relevanceWhether you're planning your next gala, golf outing, or webinar, this episode is a wake-up call to rethink your promotional approach. Are you ready to turn your next event from under-attended to unforgettable? Tune in to learn how to create a strategy that connects—and converts.  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Album 7 Track 23 - The Alleyoop Advantage w/Gabe LulloIn this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show's most memorable reflections, comparing Gabe's business brilliance to Jimmy Page's iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.Key Takeaways: Marketing & Sales Must Operate as OneDeliver Hard News ObjectivelyMarketers Should Listen to Sales CallsTreat “No” as Data, Not DefeatBuild the Process Manually Before Adding TechCommunicate in a Simple, Repeatable FrameworkStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Join us as we chat with Kevin Roy, CEO and Co-Founder of Green Banana SEO, about his unique approach to search engine optimization and digital marketing for businesses. He shares valuable business tips and insights into video editing. This conversation is a must-listen for any entrepreneur looking to improve their content marketing strategies.KEVIN ROY is the CEO and co-founder of GreenBanana SEO, a digital marketing agency born from a radical idea: performance-based SEO that guarantees Page One Google rankings—or clients don't pay. With over 20 years of experience across various industries such as finance, biotech, retail, and manufacturing, Kevin has a proven track record of helping companies grow, improve customer experience, and boost profits through effective marketing strategies.Kevin has always been ahead of the curve—especially now, as marketing rapidly shifts with AI tools like ChatGPT, Perplexity, and Gemini. He knows that most business leaders don't have time to figure out all the new tech, and that's where he comes in. Kevin helps business owners understand how to utilize these tools to increase online visibility, connect with the right customers, and stay competitive in a rapidly evolving digital landscape. Contact details:Business: Green Banana SEOEmail: kroy@greenbananaseo.com Website: greenbananaseo.comSocial MediaLinkedIN - https://www.linkedin.com/company/greenbananaseo Facebook - https://www.facebook.com/GreenBananaSEO/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page.  Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a powerful growth engine.Jim's guest this week is Chris Brandt, the President and Chief Brand Officer of Chipotle and one of the most respected marketers in the industry. Since joining the company in 2018, Chris has helped transform Chipotle into a purpose-driven lifestyle brand; making it more visible, relevant, and culturally resonant than ever before. Under his leadership, Chipotle has doubled in size, launched some of the industry's most creative campaigns, and become one of the most admired brands in the world.Before joining Chipotle, Chris built his marketing foundation at three of the great brand academies--General Mills, Coca-Cola, and Yum! Brands--where he helped launch legendary platforms like Taco Bell's “Live Más” and Doritos Locos Tacos. Today, he brings that same mix of creative courage, data-driven insight, and cultural intuition to Chipotle, where purpose and performance go hand in hand.Tune in for a conversation with a Chief Brand Officer who truly loves his job!---Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. Here we go.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Small and mid-sized businesses face increasing pressure to integrate visual and written content strategies. Helen Pollitt, content strategist at iStock with expertise in enterprise visual content optimization, challenges the traditional separation between content formats. She advocates for breaking down barriers between written, visual, and video content to create holistic content strategies that match audience intent rather than defaulting to format-specific approaches.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What you'll learn in this episode:● How to use automatic presuppositions to create a sense of inevitability in your client's mind● The power of embedded commands and why they make your suggestions more influential● What tie-downs are and how they subtly guide buyers and sellers to agree with you● How to layer multiple NLP techniques in a single conversation for maximum impact● Why effective persuasion isn't manipulation—and how to use these tools ethically in real estate To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/What if you could stop chasing clients... and have them come to you 24/7 without spending a single penny on ads?Sounds crazy, right?Well, our guest today figured out how to make that happen. Meet Triston Isaac, founder of White Labelled Academies. He's helped thousands of Credit Heroes grow their businesses on autopilot using simple digital products and the CRC Marketing Hub's automation tools.In this episode, Triston breaks down how to turn your existing knowledge into irresistible offers that attract leads, convert them into clients, and keep your pipeline full, all while you sleep.Don't miss out.Key Takeaways:00:00 Intro 01:55 Triston's Background 03:13 Turning Digital Products Into Paying Clients 09:27 The CRC Marketing Hub 11:57 Biggest Mistake Credit Heroes Make13:48 How to Get Your First Clients 16:06 The Best Starting Offer 16:54 Follow-up Strategies 18:36 Recent Trends and Hot Topics to Leverage 21:10 Client Success Stories 21:56 How Triston Can Help You 23:11 Rapid Fire Questions 26:53 OutroAdditional Resources:Get a free trial to Credit Repair CloudGet my free credit repair trainingHow Christopher Stirgus Got 100 Clients in 3 Months Without Cold CallsMake sure to subscribe so you stay up to date with our latest episodes.

SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optimization for enterprise brands, argues against separating visual and written content approaches. She advocates for holistic content strategy frameworks that break down traditional barriers between written, visual, and video content, emphasizing audience-intent matching over format-specific optimization tactics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've been hearing about “AI shortcuts” for LinkedIn - automation tools, rented profiles, fake engagement, AI-written comments, etc. - this episode is going to be an eye-opener.I break down the newest (and wildest) LinkedIn AI tactic I've seen yet, and why these shortcuts quietly damage trust with the very prospects you want to attract on the platform.Discover what's really happening with AI on LinkedIn, why so many profesionals fall for these foolish shortcuts, and how to use AI in a way that helps you - without losing authenticity, credibility or real human connection along the way.WHAT YOU'LL DISCOVER:

In this episode, Alex Quin sits down with Christian Pombo of Creative Real Estate Deals to unpack how he moved over $20 million in off-market real estate deals in the past year using creative finance strategies. From his start in pre-med to becoming a wholesale dealmaker, Christian shares actionable insights on wholesaling, sub-to deals, seller finance, and how he built a community of over 500 investors in a thriving paid WhatsApp group.Episode Outline:[00:00] Intro & High School Roots [03:00] How Christian Pivoted from Pre-Med to Real Estate [05:50] Early Real Estate Influences in His Family [08:15] Real Estate Seemed "Played Out" at First [10:30] Why Wholesaling and Creative Finance Clicked [13:15] Sub-to vs Seller Financing Explained [18:50] Recent $400K Deal Example in Homestead [23:00] Objections Sellers Have About Sub-To [27:20] Off-Market vs On-Market Property Deals [33:30] Why Most Realtors Don't Know About Creative Finance [38:00] The Importance of Problem Solving in Real Estate [43:45] Cherry-Picking the Best Deals [47:50] Importance of Buy Box and Market Familiarity [51:30] Creative Financing Example from Hialeah Purchase [55:10] Foreclosures Are Up: Here's Why [59:00] Building the WhatsApp Group & Helping New InvestorsWisdom Nuggets:Creative Financing Is a Problem Solver: Creative finance isn't just about strategy—it's about finding ethical ways to solve real problems. When banks say no, these methods can create win-win scenarios for both investors and distressed property owners.Sellers' Situations Dictate the Terms: Forget falling in love with the kitchen layout—real estate investing success comes from understanding the seller's situation. The better you grasp their challenges, the better your chances at structuring a mutually beneficial deal.Build Your Buyer List Before the Deal: Don't wait until you have the contract to look for a buyer. Build a community—like Christian's WhatsApp group—so when the right deal lands, it moves quickly.Long-Term Financing Buys Time and Options: In creative finance, the longer the financing terms, the better. It gives investors the breathing room to hold, refinance, or cash flow without pressure.Relationships Drive Revenue: Speed and communication are important, but nothing replaces trust. Christian attributes much of his success to in-person networking and repeat business from buyers who trust his word and deal quality.Power Quotes“I sell good deals, but I buy great deals.” - Christian Pombo"I'm raising gentlemen." - Christian PomboConnect with Christian:Instagram: (https://www.instagram.com/pomborealestate)Instagram: (https://www.instagram.com/creativerealestatedeals)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual content expertise, having developed scalable optimization frameworks for one of the world's largest stock photography platforms. The discussion covers holistic content strategy integration that breaks down traditional barriers between written, visual, and video optimization, plus audience-intent matching frameworks that help SMBs determine optimal content formats for specific search scenarios.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What you'll learn in this episode:● The real reason clients push back and it's not what you think● How to navigate emotional conversations with ease using the CPI model● The psychology behind resistance and how to transform it into agreement● A behind-the-scenes look at launching high-converting sales campaigns● How to use A/B testing with text messaging scripts to improve response rates● The “duck and tickle” method for defusing tough conversations To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.In the seventh episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamberton, dig into the art and science of the marketing mix. They explore how brands can cut waste, make every dollar work harder, and balance the short-term demand for results with the long-term need for brand strengthJoining the conversation is Damon Berger, Head of Consumer Digital Engagement at Gap Inc., who shares his perspective on building a culture that embraces both measurement and creativity. From MMM (marketing mix modeling) to cultural relevance, Damon breaks down how Gap is revitalizing iconic brands by staying true to their DNA while staying agile in a fast-changing marketThe takeaway: when you put the consumer at the center, smart spending isn't about choosing between brand and performance…it's about making both work harder together.—Download this week's worksheet: https://bit.ly/3JI5FdVRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.