Podcasts about Digital marketing

In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

Struggling to break through as a copywriter in the age of AI and shrinking attention spans? In this episode of Beyond A Million, Brad sits down with Justin Goff, a serial entrepreneur with a special talent for copywriting and email marketing. Justin has built four multi-million dollar businesses across various niches, including supplements, fitness, and copywriting education. He sold one of those businesses in 2017 and another in 2022. We explore how Justin's background as a copywriter became his greatest business asset, and why he believes copywriting is far from dead despite the rise of AI. He breaks down exactly how he trains people to go from zero to $10K/month writing copy and explains why most people miss the mark by ignoring customer psychology. You'll also hear what makes email so effective today, how Justin discovers high-converting hooks, and the unglamorous truth about exiting a company — twice. If you're thinking about freelancing, scaling a brand, or mastering email marketing, you'll get a ton out of this. Tune in!  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00:00 Intro 00:01:51 Are copywriters irrelevant in the age of AI?  00:06:35 The fastest path to $10K/month  00:09:17 From $1 million to $23 million in 3 years 00:19:33 Understanding your customers and studying the market 00:24:28 From 7 to 8 figures  00:26:05 Justin's exists  00:35:30 Margins, coaching, and messaging  00:40:54 When is the right time to exit your business? 00:44:53 Copywriting and selling through email  00:56:26 Email in the time of short attention spans  01:02:36 Different types of emails  01:06:29 Lifestyle design  01:09:16 Outro — Additional Resources:

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

#872 I talk about the power of starting a podcast all the time, but how can focusing on guest appearances alone transform your business? Done right, showing up on just one show can generate new leads and relationships, and help you build a seven-figure brand! In this episode, I'm joined by Dustin Riechmann. Listen in on our chat because he's about to share the five-step formula he uses to turn his voice into profit through podcast guesting! This is a simple and effective blueprint for landing interviews, being a top-tier guest, and turning each podcast appearance into a marketing machine. It doesn't matter what kind of products you sell—this strategy works for everything! What I love most about Dustin's mindset is his focus on service and building deep relationships. Our discussion is grounded in developing core skills like storytelling, being consistent, and providing incredible value. Tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session872.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (Alibaba Cloud), and financial services (Ant Group). Alibaba.com is the world's largest B2B (business-to-business) platform.Rah has been at Alibaba for about 2.5 years, and was promoted to head of commercial strategy about two months ago. Before Alibaba, Rah had a career deeply grounded in social media and digital communications, with time at Volvo, Jack in the Box, and BMW's Mini brand. A graduate of Syracuse University, where he studied Industrial Design, Rah is a self-described lover of dogs, kids and candy. Tune in for a conversation with a marketer in the middle of the changing global trade landscape!---This week's episode is brought to you byDeloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Episode 79 of the Digital Velocity Podcast, Erik Martinez welcomes Jamie Weatherby, founder of Weatherby Media, to explore how marketing teams can eliminate content chaos and scale their marketing efforts using systemized workflows and AI-powered tools. Drawing on years of experience running a full-service agency, Jamie shares the real-world struggles of managing content creation across multiple clients, platforms, and team members. She dives into how her platform, the Own It Marketing System, helps marketers and business owners simplify strategy, streamline execution, and maximize ROI—without relying on a haphazard patchwork of disconnected tools. Jamie discusses the critical importance of understanding your ideal client's emotional needs, the power of strategic repurposing, and why modern content operations need both structure and creativity to thrive. Whether you're managing a scrappy in-house team or overseeing multiple brand voices, this episode delivers practical insights on how to create smarter, more efficient, and more consistent marketing systems that drive growth. Weatherby Media

Azriel Ratz, a digital marketing expert known as the 'king of ecom Facebook ads.' He shares his 13 years of experience, insights on the evolving world of advertising including AI's role, and stories from his journey in the industry.   This is all about leveling up, because if you're not growing, you're falling behind. In this podcast, we'll dive into powerful strategies, real stories, and game-changing mindsets to help you stay ahead and keep your business GREAT. Every challenge is just a new opportunity to rise, and you always have the power to make your business great again. Let's make it happen, together.

Bella Vasta is a successful entrepreneur and business coach in the pet industry. She built two six-figure businesses by 35, known for her bold coaching style and early adoption of online marketing. Now, she leads a marketing agency focused on AI and personal growth, helping others thrive in business and life.   This is all about leveling up, because if you're not growing, you're falling behind. In this podcast, we'll dive into powerful strategies, real stories, and game-changing mindsets to help you stay ahead and keep your business GREAT. Every challenge is just a new opportunity to rise, and you always have the power to make your business great again. Let's make it happen, together.

Billy is a former oil field worker turned best-selling author and expert in buying and selling online businesses. He also specializes in building AI and tech systems and transitioned to online work to be more present in his daughter's life. He is passionate about boxing and trains regularly and emphasizes the importance of continuous learning, adaptation in the rapidly evolving online space, and leveraging AI for business growth and efficiency.   This is all about leveling up, because if you're not growing, you're falling behind. In this podcast, we'll dive into powerful strategies, real stories, and game-changing mindsets to help you stay ahead and keep your business GREAT. Every challenge is just a new opportunity to rise, and you always have the power to make your business great again. Let's make it happen, together.

Kimanzi Constable is an entrepreneur who helps individuals and organizations build their brands through thought leadership and media exposure. He specializes in getting clients published in top outlets like Forbes and Business Insider—focusing on paid contributions, not paid mentions. He founded Pritches.com to simplify pitching to media. With a background in writing, speaking, and consulting, Kimanzi promotes a “work optional” lifestyle and enjoys traveling while profiling entrepreneurs for major publications. This is all about leveling up, because if you're not growing, you're falling behind. In this podcast, we'll dive into powerful strategies, real stories, and game-changing mindsets to help you stay ahead and keep your business GREAT. Every challenge is just a new opportunity to rise, and you always have the power to make your business great again. Let's make it happen, together.

Karla Singson is a global entrepreneur who started with a flower shop in the Philippines and grew into events, marketing, and outsourcing. Since 2017, she's specialized in hiring top remote talent from managers to creatives and tech pros. She's now launching "Pocket Proximity," a subscription service for accessing skilled remote professionals. Based internationally, Karla is known for her expertise in outsourcing, team building, and social media strategy.   This is all about leveling up, because if you're not growing, you're falling behind. In this podcast, we'll dive into powerful strategies, real stories, and game-changing mindsets to help you stay ahead and keep your business GREAT. Every challenge is just a new opportunity to rise, and you always have the power to make your business great again. Let's make it happen, together.

In this episode of Builders Wanted, we sit down with Cole Moir, Vice President of Brand and Digital Marketing at TCL North America, to explore what it takes to create a standout brand in a crowded market. Tune in to hear about the methods behind creating high-impact, emotionally resonant brand experiences and the future role of AI and personalization in marketing.-------------------Key Takeaways:A focus on creating memorable and emotional moments for audiences builds a more meaningful connection with consumers and aligns with the brand's identity and values.Brands that leverage cultural moments to enhance their relevance and impact connect with audiences on a shared emotional and cultural ground.Clarity in messaging often wins over cleverness, especially in crowded markets, and leads to stronger trust and engagement among consumers.-------------------“ The key is to design brand experiences that respect attention, not demand it. In a world of infinite content, brands that break through are the ones that earn the moment by being useful or entertaining or emotionally resonant. We don't chase eyeballs, we chase impact.” – Cole Moir-------------------Episode Timestamps:‍*(02:08) - The boldest thing TCL is building right now‍*(06:08) - How Cole thinks about aligning brand moments with cultural ones ‍*(09:17) - How to design brand experiences without burning out your audience‍*(12:54) - How TCL stays fresh in a fast moving category‍*(21:54) - What Cole learned from campaigns early in his career‍*(28:28) - Quick hits: insight and inspiration-------------------Links:Connect with Cole on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com.

Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences.  Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with global data privacy standards. Join us to explore the future of home furnishings in the digital age. Show Highlights: Interface's innovative use of the B2C brand, Flor, to optimize B2B operations and enhance customer experiences Integration of Salesforce products for seamless, personalized customer journeys in B2B and B2C contexts Emphasis on data governance, AI integration, and global data privacy compliance as critical components of Interface's strategy Use of Salesforce Commerce Cloud as a central hub for dynamic order management and AI-driven recommendations The role of AI agents in improving customer service and commercial productivity at Interface Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: James Pope on LinkedIn: https://www.linkedin.com/in/jamespope/  Interface: https://www.interface.com/US/en-US.html  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew Attend Connections 2025: https://www.salesforce.com/connections/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and initiative, from content topic selection to blending UX research with keyword mapping strategies. Tallent emphasizes that SEO inherently overlaps with multiple disciplines, making CRO integration a natural extension of effective search optimization work.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch out documentary on the Future of the CMO from this link

Send us a textIn this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility. Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape. Tune in to discover how to maximize your visibility through curated content and how to adapt to the future of digital marketing.Episode Highlights:Industry leaders share personal stories about how mentorship and authentic self-expression have shaped their SEO careers and industry influence.  The episode explores the evolving importance of brand in SEO, emphasizing its role in building trust, authority, and long-term visibility, especially through social media and content marketing.  Experts discuss how AI is transforming content creation and SEO, making processes more efficient and future-proof, despite ongoing industry turbulence.  Practical insights are shared on how small businesses can leverage branding and offline momentum to compete with larger companies in search rankings.  The conversation highlights the necessity of continuous learning, networking, and adapting strategies—such as embracing AI tools and focusing on quality content—to succeed in SEO landscape. Episode Links:

In this insightful episode of the Ed Parcaut Podcast, Ed sits down with Damon Lembi, CEO of Learnit and host of the LearnItAll podcast, for a wide-ranging conversation about personal growth, career pivots, and the transformative power of artificial intelligence. Damon shares his journey from being drafted twice by Major League Baseball teams to navigating imposter syndrome and ultimately finding his passion in leading a tech-learning company. Together, Ed and Damon dive deep into the world of podcasting, the evolution of technology from floppy disks to cloud-based learning, and how AI is reshaping the modern workforce—making tasks faster, democratizing opportunity, and challenging everyone to stay adaptable. They discuss practical ways business owners and professionals can leverage AI tools like ChatGPT, not just for productivity but as a creative thought partner. Plus, they tackle why soft skills still matter in a tech-driven world and offer actionable tips for embracing communication, leadership, and authenticity. If you're a business leader, entrepreneur, or anyone looking to stay ahead of the tech curve without losing the human touch, this episode is full of practical advice and inspiring stories. Don't miss Ed and Damon's candid takes on career reinvention, the future of work, and why the best way to get good at anything is just to keep showing up. Connect with the guests: Damon Lembi: LinkedIn, Learnit.com, LearnItAll Podcast Ed Parcaut: [Podcast homepage] Listen now for inspiration, strategic insights, and lots of laughs! #Podcast #EdParcaut #DamonLembi #InnerEdison #LearnIt #AI #ArtificialIntelligence #ChatGPT #Podcasting #CareerPivot #PersonalDevelopment #SoftSkills #Leadership #TechTalk #B2B #BusinessGrowth #DigitalSkills #ProfessionalGrowth #CommunicationSkills #SuccessMindset #LifelongLearning #ModernWorkplace #CareerAdvice #Innovation #AdaptToChange

Also on YouTube: https://youtu.be/fXKVcwl8FS8How a BOGO Deal Bootstrapped Neven Eyewear to MillionsJonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his brand, what's changed with Meta ads, and why scaling a bootstrapped Shopify store takes more grit than cash.Learn:Why BOGO x3 worked when nothing else didHow Neven ships worldwide with no VC moneyThe backend tech powering their crazy offerWhat most brands get wrong about Meta adsSponsored by:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Neven Eyewear → neveneyewear.comSight for Sound → neveneyewear.com/pages/sight-for-soundJudge.me Reviews → apps.shopify.com/judgemeGlasson 360 Viewer → apps.shopify.com/glassonShopify → shopify.com

In this episode, I'm joined by Phil Evans, the founder of Salon Guru, who specialises in websites and digital marketing for salons. It's been five years since Phil was last on the podcast, and during that time, the digital landscape has evolved significantly, especially when it comes to how Google drives traffic to your salon.We dive deep into understanding Google Search, Google Profiles (formerly Google My Business), and how your salon website plays a vital role in converting online visitors into new clients. Phil shares real-world data and insights from hundreds of salons that will help you see where your new clients are really coming from, and spoiler alert, it's probably not from where you think. Whether you're already getting traffic or want to boost your Google game, this is an episode you won't want to miss.IN THIS EPISODE:[00:00] Intro + What's Coming UpIntroducing the topic, and previewing the upcoming marketing course.[01:31] The 5 Ways Clients Find Your SalonBreaking down the key sources of new clients and why Google is more important than you think.[04:00] Phil Evans on Google Search & ProfilesPhil explains the difference between Google Search and Google Profile, and why both are crucial for your salon's visibility.[15:21] How to Boost Your Google RankingsA deep dive into SEO, Google Rank, and how to dominate search results with the right keywords and content.[34:22] Your Website's Job: ConversionWhy your salon website needs to do more than look good, and how to turn clicks into clients.[44:00] Google Reviews, Ads, and AnalyticsGetting and managing reviews, understanding when ads are worth it, and what metrics to track.Want MORE to help you GROW?

Gary Lipsky is a Multifamily Operator and President of Break of Day Capital who has done over ¼ billion in real estate transactions. He is the host of the Real Estate Investor Podcast and best-selling author of Best In Class, the ground breaking book on asset management and Invest Smart:Spotting Red Flags in Real Estate Syndications. Gary is also the host of the InvestSmartSummit.com that takes place on June 6.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of AI on search behavior over the next 12 months. The discussion explores how AI is streamlining user search experiences, reducing complexity in search interactions, and creating more direct pathways to information.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. Guest contact information: https://billricestrategy.comhttps://www.youtube.com/@billricestrategyhttps://www.linkedin.com/in/billrice/---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

In this episode of Hustle Inspires Hustle, Alex Quin unpacks the fast-growing cultural trend of alcohol-free events and wellness-based social experiences. From Miami's "Coffee and Chill" to Charlotte's "Chile Coffee Club," Alex highlights how intentional communities are forming around wellness, connection, and authentic living. He also covers brands like Breeze that are innovating in the beverage space, creating products for those who seek balance and clarity without sacrificing their social life.Episode Outline[00:00:00] Alex Quin introduces the podcast and today's topic: alcohol-free events and wellness-based experiences.[00:00:25] Miami's "Coffee and Chill" event: cold plunges, adaptogenic drinks, and exclusive waitlist access.[00:01:10] Charlotte's "Chile Coffee Club": house music, coffee, and wellness without the hangover.[00:01:50] Breeze and other functional beverage brands offering non-alcoholic, mushroom-infused drinks.[00:02:30] The real insight: people want energy, clarity, and meaningful community—not just parties.[00:03:00] Brands building tribes through curated experiences and functional products.[00:03:40] Closing thoughts: encouragement to align with healthy habits and an invitation to share the podcast.Wisdom NuggetsExclusivity Drives Demand: Creating a waitlist or invite-only event builds excitement and loyalty. It's not just about throwing an event—it's about offering a rare opportunity to connect.Energy Over Escape: More people want to feel energized and focused after a social gathering, not drained or foggy. Designing experiences that prioritize wellness meets this rising demand.Product as Lifestyle: Brands like Breeze aren't just selling a drink—they're selling a way of life. Building a product around a community's core values makes it stick.Community Beats Crowds: Smart brands focus on building tight-knit tribes rather than chasing mass followings. A strong community creates deeper loyalty and organic growth.Authenticity Wins: In today's wellness-focused world, fake doesn't fly. Brands and events that are true to their mission are the ones earning trust—and business.Power Quotes:"Functional beverages are creating a whole new category of social experience." - Alex Quin"Wellness-focused events are changing the way we think about socializing." - Alex Quin"The hangover-free lifestyle is becoming the new normal. - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO strategy, details methods for aligning SEO with stakeholder KPIs, incorporating conversion rate optimization and UX into SEO roadmaps, and building implementation frameworks that focus on measurable business impact. Hear actionable approaches for breaking down team silos and forecasting SEO-driven revenue outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success through conversions rather than traffic volume, as efficient customer acquisition without clicks can be more valuable. how NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less interactions might evolve into valuable engagement points. He examines the growing role of voice search in zero-click experiences and predicts how brands may still deliver content directly to users despite the changing search landscape. how NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Keywords:  digital marketing, book writing, small business, marketing mistakes, SEO, content creation, entrepreneurship, marketing strategies, business development, online presence, self-publishing, children's books, marketing, writing, podcasting, Italian culture, pizza, entrepreneurship, book promotion, storytelling Summary:  In this episode, Mitch Beinhaker interviews Erica D'Arcangelo, a seasoned digital marketer with over 20 years of experience. They discuss the evolution of digital marketing, common mistakes made by small business owners, and the importance of consistency in marketing efforts. Erica shares her journey from working in healthcare marketing to running three successful agencies and highlights the challenges faced by entrepreneurs. Additionally, they delve into Erica's book, 'A Story About Pizza,' which reflects on her family's history and the impact of marketing on small businesses. In this conversation, Erica D'Arcangelo shares her journey from marketing professional to self-published author, discussing the challenges and successes of her first book and her new children's book series. She emphasizes the importance of marketing in the publishing process and the role of storytelling in connecting with audiences. Erica also introduces her podcast, 'Pizza Story Podcast,' where she explores Italian culture and the stories behind family-owned pizzerias. Takeaways Digital marketing is crucial for sales and business development. Erica has over 20 years of experience in digital marketing. The evolution of technology has changed marketing strategies. Small business owners often underestimate the effort required for success. Common marketing mistakes include outdated websites and poor SEO practices. Consistency in marketing is key to achieving results. Content creation should be relevant and regular to engage audiences. Building trust with clients is essential for successful marketing. Erica's book reflects her family's history and the importance of storytelling. Marketing requires ongoing maintenance and adaptation to changes. Erica self-published her first book after 20 years in marketing. Her book became a bestseller in the Italian history category. She is now working on a 12-book children's series about pizza. The first book in the series is titled 'P.H.O. Pizza.' Erica's podcast features interviews with family-owned pizzerias. Marketing a book requires a plan established well before publication. Outlining and storyboarding are crucial for writing a book. AI can assist in the writing process by providing structure. Writing a book takes time and dedication. Establishing an online presence is key for authors. Titles Mastering Digital Marketing: Insights from Erica D'Arcangelo The Journey of a Digital Marketer: Erica D'Arcangelo's Story From Healthcare to Marketing: Erica's 20-Year Journey Common Pitfalls in Small Business Marketing Sound Bites "It's an evolution of technology." "I published a 12 book children's series." "The podcast is called Pizza Story Podcast." "You need a marketing plan." "Outlining and storyboarding is essential." "AI is really good for providing guides." "It's going to take time to write a book." "You can interview people anywhere." Chapters 00:00 Introduction to Digital Marketing and Book Writing 03:36 Erica's Journey in Digital Marketing 06:01 The Evolution of Marketing and Technology 09:22 Challenges Faced by Small Business Owners 11:30 Common Marketing Mistakes and Solutions 15:11 The Importance of Consistency in Marketing 19:12 Erica's Book: A Story About Pizza 25:46 The Journey to Self-Publishing 30:59 Creating a Children's Book Series 36:49 The Art of Writing and Marketing a Book

Matt and Ryan discuss the digital transformation challenges facing legacy media, from shifting to subscription models to embracing email marketing. They explore innovative newsletter growth tactics, AI's role in democratizing software development, and evolving strategies for software acquisition. They also share how tools can serve as lead magnets, why community-building matters, and how micro ads can unlock new revenue for digital publishers.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The State of Legacy Media Companies02:51 Challenges in Digital Marketing for Traditional Media06:04 Innovative Newsletter Strategies for Growth09:12 Opportunities in Legacy Media Transformation12:12 The Power of Email Marketing in Subscription Models14:49 The Future of Digital Products and Marketing Strategies23:39 The Evolving Landscape of Software Acquisition28:03 Harnessing AI for Web App Development33:11 Leveraging Tools as Lead Magnets38:51 Innovative Monetization Strategies in Newsletters43:12 Building Community Through Events

Bonus et Recap

In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

In e-commerce search, AI is reshaping the shopping experience. Mike Walrath, CEO of Yext, predicts the emergence of single-click shopping experiences through AI search engines this holiday season. He explains how conversational AI will enable personalized product recommendations based on user preferences and price constraints, creating a more intelligent discovery process than traditional search results. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Being a member up here at Adventure Unknown has given me the opportunity to meet some incredible people. If you're here in St. Louis and haven't come up to visit, let's get you up here ASAP. Today's guest is someone I met here a few months ago. Over the last few months we have gotten the opportunity to chat a lot about business and life. A lot of people tell me that I have a lot going on, and that I'm always busy. When I meet someone who I think has a lot going on, and is always busy, you know that says something. Today's guest is that person.I'm joined by Matt Skarin. I won't do a proper introduction justice because I don't even know everything you have going on.Matt's Bio:Matt Skarin, Strategic Advisor, is a Path to Value™ recipient turned integrator, with a private equity and risk management background across a diverse background including construction, manufacturing, non-profit, and tech sectors. Matt specializes in strategic growth and transition strategy aligned with Path to Value™ principles. With Sage, he partners with leaders to co-design strategies that turn existing companies into roll-up and platform organizations. From startups to multi-generational businesses, and Family Office Portfolios, he helps navigate complex transitions along their Path to Value™, ensuring sustainable success and effective scaling; creating Rocking Chair Moments along the way.Matt Skarin is an entrepreneur, investor, and business strategist dedicated to helping business owners scale, increase profitability, and build lasting value. As the founder of Skarin Insurance Brokers and Catalyst Consulting, and a key leader in Sage Group, Matt has firsthand experience growing and advising businesses across multiple industries. With a background in business acquisitions, value acceleration, and risk management, his team helps entrepreneurs optimize operations, strengthen leadership, and position their companies for long-term success to and through transition.Connect with Matt:https://www.linkedin.com/in/matt-skarin-37587637/https://www.the-sage-group.com/https://skarininsurancebrokers.com/Builders of Authority:FREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

Balancing AI and Humanity in CX with Frederic Durand, CEO of Diabolocom In today's episode, we're thrilled to welcome Frederic Durand, Founder and CEO of Diabolocom, a global leader in customer experience solutions powered by proprietary AI. With over two decades of experience transforming customer service for brands like Mitsubishi Electric, Nikon, and Brinks, Frederic brings a practical, global perspective to the evolving world of CX. What we cover in this episode: Why great customer experiences are effortless by design How AI can automate repetitive tasks, freeing your team for high-value conversations The critical need to balance AI automation with authentic human connection Why AI integration leads to more WOW moments and stronger customer loyalty How Ignoring AI today is like ignoring computers in the 1980s How AI enables 24/7 service without burnout Why solving problems quickly and easily is the foundation of trust and advocacy Subscribe, review, and share this episode to help more leaders bring passion and purpose to their organizations.   Links & Resources:

Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowellBrand Nerds - welcome back! You know we love to have various professionals in the brand and marketing community on the show and today we have a guest who brings the DATA. Bill McDowell is in the virtual building, sharing the power of research and resilience with us. If you've engaged with a brand or worked alongside a brand, research has been apart of the journey. Learn about that and more - enjoy! Here are a few key takeaways from the episode:Show some hustle in your work.The power of resilienceYou get what you pay for when it comes to market researchMeet the Pixar of the Research GameStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode of Volunteer Nation, Tobi Johnson sits down with Jennifer Sirangelo, President & CEO of Points of Light, to explore why volunteerism is not just a “nice to have”, it's a necessity. Jennifer shares her inspiring journey into the nonprofit world and offers a behind-the-scenes look at Points of Light's mission to position volunteer management as essential infrastructure. Together, they unpack key insights from the groundbreaking report From Nice to Necessary, which outlines the urgent need for increased investment in volunteer engagement. If you're a nonprofit leader, volunteer coordinator, or advocate for civic engagement, this episode will leave you energized and equipped to make the case for stronger volunteer systems. Full show notes: 163. New Research from Points of Light with Jennifer Sirangelo Points of Light - Episode Highlights [03:01] - Jennifer's Nonprofit Journey [05:47] - The Importance of Volunteerism and Civic Engagement [08:36] - Challenges and Opportunities in Volunteer Management [09:08] - The State of Volunteering Today [20:07] - The Hidden Costs of Volunteer Engagement [24:37] - Discussing Healthcare Access and Volunteer Management [26:02] - Theory of Change in Volunteering [27:41] - Challenges in Measuring Volunteer Impact [29:32] - Research and Data in Volunteerism [33:35] - Engaging Funders in Volunteerism [34:55] - Addressing Volunteer Infrastructure [38:44] - Digital Marketing and Volunteer Recruitment [43:42] - Supervisory Ratios and Staffing Helpful Links Volunteer Management Progress Report  Volunteer Nation Episode #047: The State of Volunteer Engagement with Dr. Sue Kahl and Nathan Dietz Volunteer Nation Episode #71: Partnering with Funders to Support Volunteer Engagement with Jane Justis & Betsy McFarland Volunteer Nation Episode #158: Nonprofit Capacity Building with the Community Foundation for a greater Richmond Volunteer Nation Episode #81: How Vol Services & Nonprofit Marketers Can Work Together with Kivi Leroux Miller  Points of Light, From Nice to Necessary: Unleashing the Impact of Volunteering Through Transformative Investment  Contact Points of Light  Find Jennifer on LinkedIn Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.Our thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Listen to find out more about: • How one finance client achieved 740% program growth by sharing event-level data with affiliates. • Warning signs that your current tech stack isn't serving your program's growth needs. • Practical first steps for implementing more sophisticated tracking without overwhelming resources.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!Rate, Review & Subscribe on Apple Podcasts“I love Affiverse's Affiliate Marketing Podcast.”

Let's talk sales — but not the usual kind. I'm not here to tell you how to get more sales. I'm here to talk about what people are actually willing to pay for online. Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn't always better — especially in 2025. People aren't looking for more information. They're looking for transformation. Strip away the fluff. Focus on clear results. That's what sells now. Important Links: Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy. Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360  

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands. Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.Let us know where you stand in the Purpose debate—right here or on social media!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues that optimizing for Google's AI search already leverages existing SEO practices, while diversifying to other platforms creates additional visibility opportunities. Walrath predicts established search players will continue gaining market share, highlighting how younger demographics' search behaviors are reshaping discovery patterns and reducing Google's dominance. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textMentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series. From personal journeys to strategies for tackling the various technical aspects of SEO, our expert guests reveal how adaptable and human-centered SEO truly is. As they explore how AI is revolutionizing search, these conversations emphasize the importance of trust and reliability in the field, especially at pivotal career moments. Episode Highlights: Nine SEO industry leaders share personal stories about how mentorship and representation have significantly shaped their SEO careers.Guests discuss the importance of authentic self-expression, visibility, curiosity, and the willingness to learn from mistakes can inspire others in the SEO community.These SEO experts emphasize that effective SEO strategies are highly tailored to client needs, from technical SEO for large e-commerce sites to content-driven approaches for news outlets.The conversation explores how AI is transforming search, emphasizing the ongoing importance of trust, reliability, and innovative algorithms in the evolving landscape.Episode Links:

On this episode of “To the Point,” Heather McLeod is back on the mic and bringing the

This week on The Home Builder Digital Marketing Podcast, Stephanie Lane of Geranium joins Greg and Kevin to discuss how informative home builder digital marketing can help qualify leads and streamline the sales process. https://www.buildermarketingpodcast.com/episodes/269-informative-home-builder-digital-marketing-stephanie-lane

Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

Send Krystal a Text Message.After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated• The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types• Focus on what matters most to your customers rather than chasing every new trend• Invest in continuous learning, but remember that clarity comes from taking action, not just thinking• Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once• You don't need perfect strategies—you just need to start somewhere and keep improvingLike and subscribe to get more content like this delivered directly to you, and check out our Digital Marketing Tips for Business Owners playlist for additional resources.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Dr. Margo Harrison MD MPH is founder and CEO of Wave Bye Inc, which is disrupting the period pain space currently led by Midol. She is a clinically active Ob/Gyn, was previously and NICHD-funded investor, and started a women's health consulting firm before founding Wave Bye.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of deferring to search engines. He explores why businesses must adapt their strategies to become the answer within AI-generated results, emphasizing the accelerating pace of this fundamental shift in local search visibility. Show NotesConnect With: Michael Walrath: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike is back on the podcast to finally reveal what he's been up to in the past year. He shares his journey from e-commerce to going full-time content creation on launching a YouTube channel while also talking about the importance of video content in promoting e-commerce brands and the potential for YouTube as a business opportunity.  Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Timestamps 00:00 – The Journey of Mike Jackness 02:32 – Transitioning from E-commerce to New Ventures 04:03 – The Impact of Amazon and Tariffs on E-commerce 12:01 – The Future of E-commerce and Emerging Opportunities As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Isaac French thought he had it all. A stable job, a good income, and a fulfilling relationship at such a young age. But somehow he still felt something was missing.  He felt that his creativity was limited by his employer. He spent his time building their vision, not his. This is the reason why Isaac decided to take on a challenge to build his own business.Today, Isaac joins the UpFlip Podcast to share the incredible story of building Live Oak Lake, a unique hospitality business that went from an overlooked plot of land to over $1 million in revenue in its first year.Dive into how Isaac, at just 24, spearheaded the project, leveraging his background in construction for the initial remodelling and development. He reveals the innovative property management techniques and automation that allowed him to run this thriving short-term rental business with minimal staff. Discover the secrets behind his explosive growth, fueled by savvy digital marketing and social media techniques that generated a massive following and 80% direct bookings. Isaac also touches on creating premium guest experiences with thoughtful add-ons, akin to curated retail goods, that made his properties stand out. Tune in to learn how he built a brand, not just a business, in the competitive hospitality landscape.Takeaways- Live Oak Lake began from a desire to create unique, design-driven hospitality experiences with personal creative control.- The initial bold step was investing in an undervalued, "briar-infested" property before full funding was secured.- Automation of check-in, smart home features, and guest communication was key to lean operational costs.- An early setback (Airbnb suspension) became a catalyst for a highly successful direct booking strategy.- Prioritizing premium design and a "magical" guest experience justified higher price points and built strong demand.- Influencer marketing and authentic founder-led storytelling were pivotal in rapidly building a large, engaged audience.- Focusing on fewer, high-quality units created exclusivity and allowed for exceptional attention to detail.- Building a strong brand directly translated into significant enterprise value, leading to a profitable exit.- It's crucial to blend artistic vision with savvy operational and marketing execution.Success in unique hospitality requires spotting hidden potential, bold execution, and adapting to challenges.Tags: Property management, Retail Goods, Remodelling, Digital Marketing, Social Media, Short-term RentalResources:Start Your Business Today: https://links.upflip.com/4ktsvms Connect with Isaac: https://www.instagram.com/isaacfrench_/reels/?hl=en

In this episode, we sit down with actress and model Britany Renee Green to discuss her path from Detroit to the entertainment industry. We'll explore her experiences in film and television, her insights into the acting world, and how her personal life intertwines with her professional aspirations.Visionary Minds Public Relations and Media is a founding supporting sponsor of the CAMedia PodcastMake sure you get your Publicity, Digital Marketing, Writing, Media Consulting Services at visionarymindsny@gmail.com where Tammy Reese is the owner.If you want to be a guest tap link:https://podcastguests.us13.list-manage.com/track/click?u=ab2537562745e3b133367a369&id=e69e44a984&e=c3dfd5af87You can listen to the podcast on the following platforms:Apple Podcast: https://podcasts.apple.com/us/podcast/ca-media-podcast/id1534508960SPOTIFY: https://open.spotify.com/show/0T1qlQvvRNpBjrFz4N5X26?si=7a873afde9ed4e34Here is the guest IG to follow them:Britany Green: Instagram: https://www.instagram.com/__itsqueeenbLinktree: https://linktr.ee/QueeenBx?utm_source=linktree_profile_share

This one is going to blow your mind and I'm going to tune you in to a mass exodus that's been happening in the Digital Marketing space and business in general.    The days of "Greed is Good" are over.    They're coming to an abrupt end quickly.     The reason?    No one is buying bullshit.    Not your bullshit or anyone else's bullshit.     We live in a world where if you've not figured out how to provide value at an exponential scale, you are not going to be running your own business for long.    Recently, I've made a shift and my grand vision for what I'm doing has required me to give away the thing that was my main thing at 80% off and it's on track to be given away for free in the near future.    For now, I'm focused on helping as many people get what they need to help them succeed.    About the ReWire Podcast The ReWire Podcast with Ryan Stewman – Dive into powerful insights as Ryan Stewman, the HardCore Closer, breaks down mental barriers and shares actionable steps to rewire your thoughts. Each episode is a fast-paced journey designed to reshape your mindset, align your actions, and guide you toward becoming the best version of yourself. Join in for a daily dose of real talk that empowers you to embrace change and unlock your full potential.    Learn how you can become a member of a powerful community consistently rewiring itself for success at https://www.jointheapex.com/   Rise Above