Podcasts about Google Analytics

thoughtbot had an in-person Summit in the UK! Joël recalls highlights. Stephanie is loving daily sync meetings on a new project. The idea of deleting code has been swimming around in Stephanie's brain recently because she's been feeling nervous about it. Together, Joël and Stephanie explore ways of gaining confidence to delete code while feeling good about it. This episode is brought to you by Airbrake (https://airbrake.io/?utm_campaign=Q3_2022%3A%20Bike%20Shed%20Podcast%20Ad&utm_source=Bike%20Shed&utm_medium=website). Visit Frictionless error monitoring and performance insight for your app stack. Thoughtbot summit video (https://www.youtube.com/watch?v=6d7gUq5J-ck) Gather Town (https://www.gather.town/) Sustainable Rails episode (https://www.bikeshed.fm/368) Chelsea Troy on deleting features (https://chelseatroy.com/2021/01/21/reducing-technical-debt/) Unused (https://unused.codes/) elm-review-unused (https://package.elm-lang.org/packages/jfmengels/elm-review-unused/latest/) Transcript: STEPHANIE: Hello and welcome to another episode of The Bike Shed, a weekly podcast from your friends at thoughtbot about developing great software. I'm Stephanie Minn. JOËL: And I'm Joël Quenneville. And today, we're here to share a bit of what we've learned along the way. STEPHANIE: So, Joël, what's new in your world? JOËL: I just got back from a few days in the UK, where thoughtbot has been having an in-person Summit, where we've brought people from all over the company together to spend a few days just spending time with each other, getting to know each other, getting to connect in person. STEPHANIE: That sounds like it was a lot of fun. I've been hearing really great things about it from folks who've come back. Unfortunately, I couldn't make it this year. I got sick a little bit beforehand and then ended up not being able to go. But it sounds like it was a lot of fun just to get together, especially since we're now a remote company. JOËL: Yeah, I'm really sorry you weren't able to make it there. It would have been amazing to do a Bike Shed co-hosts get-together. STEPHANIE: I know. In the same room, maybe even record. What a concept. [laughs] JOËL: So thoughtbot is a fully remote company, and so that means that getting a chance to have people to come together and build those in-person connections that you don't get, I think, is incredibly valuable. I was really excited to meet both the people that I work with and that I see on my screen every day and people who I don't talk to as often because they're working on different teams or different departments even. STEPHANIE: What was one highlight of the time you spent together? JOËL: I'll give a couple of highlights, one I think is more on the activity side. We went bouldering as a group. This was a really popular activity. We were trying to sign up people for it, and it was so popular we had to make two groups because there were too many people who were interested. And it was really fun. There are people with a whole variety of skill levels. Some people, it was their first time, some people had been doing it for a while. And just getting together and solving problems was a lot of fun. STEPHANIE: Yes, I saw that. That was one of the things I was really looking forward to doing when I was still thinking that I was going to go. And it's cool that it had opportunities for both beginners and people who have been doing it before, which I think, if I recall correctly, Joël, you are a boulderer yourself back home. So that's pretty neat that you were able to, yeah, I don't know, maybe share some of that experience IRL too. JOËL: Yeah, yeah, I think it's great because people were able to help each other. Sometimes you have a different perspective down on the ground than you do up on the wall. And then, in my case, because I've done it a lot, I know a little bit of actual climbing technique. And so I can give some tips on, like, oh, if you're stuck and you don't know how to get past a particular point, or you don't know how to start a particular climb, or your arms are getting tired halfway up, here's maybe a small change you can make that would make things easier for you. STEPHANIE: Honestly, that also sounds like a really good metaphor for pair programming, [laughs] like, looking at things from different perspectives, you know, someone who's on the wall? I don't know what the lingo is. But it's the equivalent of someone driving in coding, the navigator having a little more perspective and being able to point out things that they might not see that's right in front of them. JOËL: I love that metaphor. Now I'm going to think of that both when I pair and the next time I climb. STEPHANIE: I love it. JOËL: I think climbing, when I do it, it's always more fun with a friend, specifically for what you were saying. I climb alone sometimes, but as much as possible, I'll reach out to another friend who climbs and say, "Hey, let's climb together." And then we can alternate on the same route even. STEPHANIE: That's cool. I didn't realize that it could be such a social activity. JOËL: It is very much a social activity, and I think that's part of the fun of it. It's challenging physically but also mentally because it's a puzzle that you solve. But then also, it's a thing that you do with friends. I think another aspect that was a highlight for me was getting a chance to connect with people from other teams, other departments within thoughtbot. I think one thing that was really nice when we were located in an office is that over lunch, or just at the water cooler, or whatever, you would connect with people who were in other teams and who were in different departments. So I might talk to people in People Ops, or in marketing, in operations just sort of in the natural course of the day in a way that I think I don't do quite as much of now that we're more remote. And I tend to talk more with other developers and designers on my team. So I think that was really great to connect with people from other teams and other departments within the company. STEPHANIE: Yeah, I know what you mean. I think I really miss the spontaneous, organic social interaction that you get from working in an office. And I think we've maybe talked about remote work on the podcast before, or previous co-hosts Steph and Chris have also talked about remote work. But it definitely requires a lot more intention to manifest those connections that otherwise would have been a little more organic in person. And so, while you all were at an in-person summit in the UK, there was also a virtual summit hosted for folks who weren't able to travel this time around, and I really appreciated that. I got to spend a day just connecting with other people in Gather Town, which is a web app that's like a virtual space where you have little avatars, and you can run around and meet up with people into virtual meeting rooms on this map. [laughs] I'm not really sure I'm describing it well, but it's very cute. It is almost like a little video game. It's like a cross between a video game and video conferencing [chuckles] software. But yeah, I think I just really appreciated how inclusive thoughtbot has been doing remote work where, like, yes, we really value these in-person gatherings, and we understand that there is a bit of magic that comes from that, but also making sure that no one's left out. And at the end of the day, not everyone can make it, but we were still able to hang out and socialize amongst ourselves in a different way. JOËL: Agreed. I think that inclusivity is part of what makes thoughtbot such a great place to work at. STEPHANIE: Speaking of inclusivity, I mentioned a few weeks ago that I joined a new project recently and had been going through the onboarding and hopping into all these new meetings. One thing that I've really enjoyed about this new client team that I'm on is that in their daily sync meetings, we all share what we're working on. But we also all share something that's new to us, which is a little bit meta because we do that on this podcast. [laughs] But each person just shares maybe something they learned at work but also usually something just totally not work related like a new show that they're watching. There's another person on my team who learns a lot of things from YouTube videos. And so he's always telling us about the new thing he learned about, I don't know, like mushrooms or whatever, or AI [laughs] through YouTube. And yeah, someone else might show a sweater that they just knit themselves. And it's been a very easy way to get to know people, especially when you're meeting a whole new team. And yeah, I've been enjoying it a lot. It's made me feel very welcome and like I know them as people outside of work. JOËL: I love that. Yeah, they're more than just people you're shipping code with. You're able to build that connection. And it sounds like that helps smooth the...maybe we can say the social aspect of onboarding. Because when you onboard onto a project, you're not just onboarding onto a series of codebases and tools; you're also onboarding onto a team, and you need to get to know people and build relationships. STEPHANIE: Yeah, absolutely. MID-ROLL AD: Debugging errors can be a developer's worst nightmare...but it doesn't have to be. Airbrake is an award-winning error monitoring, performance, and deployment tracking tool created by developers for developers that can actually help cut your debugging time in half. So why do developers love Airbrake? It has all of the information that web developers need to monitor their application - including error management, performance insights, and deploy tracking! Airbrake's debugging tool catches all of your project errors, intelligently groups them, and points you to the issue in the code so you can quickly fix the bug before customers are impacted. In addition to stellar error monitoring, Airbrake's lightweight APM helps developers to track the performance and availability of their application through metrics like HTTP requests, response times, error occurrences, and user satisfaction. Finally, Airbrake Deploy Tracking helps developers track trends, fix bad deploys, and improve code quality. Since 2008, Airbrake has been a staple in the Ruby community and has grown to cover all major programming languages. Airbrake seamlessly integrates with your favorite apps to include modern features like single sign-on and SDK-based installation. From testing to production, Airbrake notifiers have your back. Your time is valuable, so why waste it combing through logs, waiting for user reports, or retrofitting other tools to monitor your application? You literally have nothing to lose. Head on over to airbrake.io/try/bikeshed to create your FREE developer account today! JOËL: So you've been...is it two weeks in a new codebase? Have you gone and deleted any code yet? STEPHANIE: I wish. I am glad you asked this question because this has been a topic that has been swimming around in my head a little bit lately because this new client codebase it's very big and it's quite old. Like, I've been seeing code from 10 years ago. And it's been a really challenging codebase to get onboarded into, actually, because there's so much stuff. In fact, I recently learned that some of their model specs are so big that they have been split out into up to seven different files to cover specs for one model. [laughs] So that has been a lot to grapple with. And I think in my journeys working on a starter ticket, I've just stumbled upon stuff that is very confusing. And then I might follow that thread only to realize that, like, oh, this method that I spent 20 minutes trying to grok turns out it's not actually used anywhere. JOËL: That's a lot of dead code. STEPHANIE: It is a lot of dead code, but I am also not quite feeling confident enough to delete it because I'm new, because I have no idea what consequences that might have. So, yeah, the idea of deleting code has just kind of been swimming around in here because ideally, we would be able to, but, for some reason, I don't know, at least for me, I feel very nervous about it. So it hasn't been something that I've reached for. JOËL: That's a great question because I think in maybe Ruby, in particular, it's not always obvious if code is being used or not. When you do find yourself deleting code, how do you gain the confidence that it was safe to delete that? STEPHANIE: Yeah, that's a good question. In the past, when I've done it successfully, I'll probably post a Slack message or something and being like, hey, I noticed this code is not being used anywhere, or I'd like to delete it because why, like, I don't know, because it's been misleading me because it's just not providing any value. And then kind of give it like a day or two, and if no one speaks up about it, then I will usually go ahead. And obviously, get some code review, hopefully, get some other eyes on it just to make sure that whatever assumptions I made were valid, and then go for it. And then just watch [laughs] the deployment afterwards and make sure that there are no new errors, you know, no new complaints or anything like that. And, yeah, I think that has been my process, and I've definitely found success doing that. But I have also experienced a bad result [laughs] from doing that where one time, on my last client project, we were refactoring the signup flow. And we realized that after you signed up, you were redirected to this blank page for like 10 seconds or something. It was completely empty. There was nothing on it except a spinner, I think. [laughs] And then it would then redirect you to the dashboard of the app. And we were like, oh, we can definitely delete this. We have no idea what this is doing. We don't want to try to refactor this as part of the effort that we were doing. And so we deleted it, only to find out later from the marketing team that they had been using that page for something Google Analytics related, and we had to revert that change. And it was a real bummer because I think when we removed it, we felt good about that. We were like, oh yes, deleting code, awesome. And then having to bring it back without a clear plan of how to actually fix the problem that we were trying to solve was a bit of a bummer. JOËL: So, as programmers, we're hired to write code. Why does it feel so good to do the opposite of that, to delete code? STEPHANIE: That's a great question. I actually want to know what you think about this, but before that, I wanted to plug this Slack channel that we have at thoughtbot called Dead Code Society, where people can post their PR diffs showing more red than green, so more lines removed than lines added. And I have been really enjoying that Slack channel. It's very delightful. [laughs] But, Joël, do you have any thoughts about why it feels so good to delete code? JOËL: There are probably a few different reasons. Especially when it's not your own code, you're often not attached to it. There's often, I think, the sense when you go into an existing codebase you're just like, oh, everything's just bad, and I don't understand it. And those other coders who wrote this didn't know how to do their job and kind of be the curmudgeon character. So it just kind of feels good to remove that and maybe rewrite it yourself. I would say that's not a good mindset to go in for deleting code. I think there are positive ways where it is actually a good thing. STEPHANIE: That's fair. Just removing code because you would write it differently is not necessarily a net positive. [laughs] JOËL: But I think...so when I initially asked the question, I said, "We're hired to write code." And I think that's a bit of a false assumption built into the question. We're not hired to write code. We're hired to solve problems, to build solutions. And as much as code can be an asset in solving problems, it's also a liability. And code has varying maintenance costs that are typically not low. They vary from expensive to very expensive. And so any chance we get to remove some of that, we're removing some of the carrying costs, to use a term that we discussed a few episodes back when we talked about sustainable Rails. STEPHANIE: Yeah, absolutely. One thing that I remember you sharing about the client project that we're both on in the past is they have a very cumbersome test suite. And in some situations, you have wanted to advocate for deleting some of those tests. JOËL: Deleting tests is a really, I think, spicy take because you're trying to get better test coverage. And if your test coverage isn't great, you don't want to lose any of that. So there's definitely a loss aversion there, and we might need it later. At the same time, tests have a cost, cost to run, cost to maintain. And if they're not providing a lot of value, then the cost of keeping them around might be higher than any kind of benefit they're giving you. And I think a classic case of this is tests that have either been marked pending in the codebase with an exit or something like that or that have been marked in your CI server as muted; just ignore failures from this test. Because now you're still having to maintain, still having to execute these tests. They're costing you time, but they're giving you zero benefit. And they're just taking up space in your codebase, making it harder to read. So if you can't get these tests back into the point where they're actually executing, and you're caring about the output, then you probably don't need those tests, and they can be removed. STEPHANIE: Yeah, that's fair. I'm thinking about the perspective of someone who does not want to delete those tests. I think in the past, I've seen it and even felt it myself as someone who probably wrote the tests, kind of hoping for some ideal world where I will finally have time to go back to that test. And I already put a lot of effort into trying to make it work, and I want to make it work. I want to have the value of that test. And it's kind of like a sunk cost fallacy a little bit where it's like, I already spent however much time on it that it must have some kind of value. Because just hearing that someone else wants to delete the test can kind of hurt a little bit. [laughs] And it's tough. I do think that it's easier for someone with an outside perspective to be like, "Hey, this test is costing more than the value that it's providing." But yeah, I can see why people might have a little bit of pushback JOËL: Sometimes, the value of a test is also in the journey rather than the destination. STEPHANIE: Yeah, that's a good point. JOËL: So if you're practicing TDD, maybe you use some tests to help you drive out some functionality, help you come up with a design that you want to do. But maybe once you've actually created the design, the test that helped you get there is not actually that useful. I've heard some people will do this by writing a lot of more system tests-like tests that are very integration-heavy, that have a lot of edge cases that you might not care to test at that level, at that granularity. And so they use those to help drive a little bit of the implementation and then remove them because they're not providing that much value relative to their cost anymore. STEPHANIE: I think that's a really good point. The tests that you write for implementation can have value to you as a developer, but that's different from those tests having value to the business when you commit them to a codebase and incorporate them as part of CI and a CI that everyone else has to run as well. So yeah, I think in that case, the context definitely matters. And hopefully, you can feel good about the value that it provided but then also have that eye towards, okay, what about the business, and what values does the business have? JOËL: Yeah, and accept that the test did the job that it was supposed to do. It got you to where you needed to be, and it completed its purpose. And now it's ready to move on. STEPHANIE: Another thing that I recently read about deleting code...and this was from Chelsea Troy. She advocates for regularly evaluating features in an app and deciding whether they're providing enough value to justify keeping around and maintaining for developers as well. And I thought that was really interesting because I don't know if that's something that I'd really considered before that sometimes an app might outgrow some features, or they might not be worth keeping around because of the problems or the maintenance costs that they carry into the future. JOËL: That's fascinating because I think you're taking the same analysis we were talking about tests and then kind of like bringing it up now to the product level. Because now, we're not just talking about deleting code; we're talking about deleting functionality that a product might have. STEPHANIE: I think the challenge there is that the effects of the carrying cost of a feature is not necessarily felt by the business stakeholders, or product folks, or people operating at a higher level, but it is felt by developers. If there's a bug that's come up from this old feature, and oh, I have never seen this feature before, and now I have to spend a day learning about what this thing is before I can fix the bug. It did feel like a radical idea that maybe developers can play a part in advocating for some features to be retired, that is, you know, maybe separate from how products thinks about those things. JOËL: I think in order to be able to make those decisions or really just to be part of those conversations, the dev side needs to be really integrated with the product team and with larger business objectives. And so then you can say, look, if we take a week of one developer's time to provide the support this feature needs and we have one customer paying $20 a month for it, that's not a good business prospect. Now, is this strategically an area that we're trying to grow? And so yeah, we're doing it for one customer, but we're hoping to get 100 by the end of the year, and then it will be worth it. Then yes, maybe we keep that feature around. If this is the thing, like, we experimented for a few weeks five years ago, and then it's just kind of hang around as a legacy thing that this one person knows about and uses, then maybe it's worth saying, look, this has a high business cost. It might be worth sunsetting that feature. But it's a conversation that everybody needs to be involved in. STEPHANIE: Yeah, yeah. I like the idea of it being something more proactive versus, I don't know, something that I think I've seen at other orgs and just in general as a person who uses digital products, like, a feature or a product, just kind of dying. And probably the organization just wasn't able to find a team to continue to support it, and it just kind of kept being this burden. And then, eventually, it just was something that they had to let go. But then, at that point, you had already spent all of that time, and effort, and energy into figuring out what to do with this thing. Whereas the approach that Chelsea is advocating for is more realistic, I think, about the fate of [laughs] software products and features. And as a developer, I would get that feeling of deleting [laughs] code that is so satisfying. And I'm just not burdened by having to deal with something that is not providing value, like cumbersome tests. [laughs] JOËL: I think it's always the fundamental thing that you have to go back to when you're talking about deleting code, or features, or anything is that sort of cost-benefit analysis. Does this thing provide us any value? And if so, does that value outweigh the cost of the work we need to do to maintain it? And in the case of dead code, well, it's probably providing zero value, but it's imposing a cost, and so we want to remove it. In the case of a test that is not muted or pending, then maybe it does provide some value. But if it's really brittle and constantly breaking, and it's costing us many hours of fixing time, then maybe it's not. If we can't find a way to fix it and make it more valuable because sometimes it's the other option, then it might be worth considering deleting it. Have you ever, on a codebase, taken some time to actually seek out code that could be deleted as opposed to just sort of stumbling onto it yourself? STEPHANIE: That's a good question. I think I have not just explored a codebase just looking for stuff to delete, but I have...maybe if you had something under a feature flag and you no longer needed the flag because it was released to everyone, you know, going back to delete it because you specifically made a ticket to make sure that you went back and cleaned that up. I do really appreciate the tracking of that work in that way and just making sure you're like, hey, I want to avoid a situation where this becomes dead code. And even just making a card for it is putting that intention out there. And hopefully, someone, if not yourself, we'll take that on because it's important. JOËL: Yeah, kind of proactively trying to make sure that the work that you've done doesn't become dead code, that it gets pruned at the appropriate moment. STEPHANIE: What about you? I'm curious from your perspective as an individual contributor when you are just moving through a codebase, and you see something suspiciously [laughs] looking like dead code what you do with it. JOËL: I often like to split out a small PR just to remove that if it's not too much work and it's semi-related to what I'm doing. I'd like to give a shout-out to two tools that can help detect or confirm that something is dead code. One is Unused, written by former thoughtboter Josh Clayton. It uses, I think, Ctags under the hood to track all the tokens in an app and then tries to determine are there tokens that are orphaned, that are isolated, and are not used? And it can then build you a report. And that can be good if you're doing a code audit of a codebase or if you're looking to confirm that a piece of code that you're working on might not be, like, is it actually used or not? Another one is elm-review-unused, which is a plugin for elm-review which is Elm's linter, kind of like RuboCop. And what's really nice there is because it reads the AST, and Elm functions don't have side effects. You know that if something is not reachable from the main function that, it is completely safe to remove. You've run the script, and it will delete a bunch of functions for you that are unused, and it's 100% safe. And it is very thorough. It finds all of the dead code and just removes it. It's practically just a...it's not a button because it's a script that you run but that you can automate to run on commit or whatever on the CI. But yeah, that's an amazing experience to just have it auto clean-up for you all the time. STEPHANIE: That's really cool. I like that a lot. I think that would be really nice to incorporate into your development workflow, like you said, that it's part of the linting system and just keeping things tidy. JOËL: Yeah, I think it's a little bit harder to have something that's quite as thorough for a Ruby or Rails app just because it's so dynamic, and we've got all this metaprogramming. But yeah, maybe this would be a thing where you would want to run something like Unused or some other linting tool every now and then to just check; hey, do we have any dead code that can be removed? STEPHANIE: Yeah, absolutely. And I think this is totally a little bit different because we're just talking about tools, but I'm also thinking of red flags on a team level where I have definitely asked in a Slack channel, "Hey, I've never seen this feature before. What does it do?" and just crickets. [laughs] And even the product folks that I'm working with, they're like, "I don't know. It predates me," that being a bit of a smell, [laughs] if you will, to reevaluate some of those things. And those flags can exist on many different levels. JOËL: That's always terrifying because you're like 80% sure that this is dead code, but there's like a 20% chance that this powers the core of the app, but nobody's touched it in 10 years. STEPHANIE: Yeah, it is very scary. [laughs] JOËL: Hopefully, your test suite is good enough that if you comment out that function and then you run your test suite, that it just all goes red, and you know that that's actually needed for something. STEPHANIE: Yeah, though I think sometimes you might remove a piece of dead code, and there are some issues afterwards, and you find out, and you just revert it, and it's fine. At the end of the day, there are a lot of safeguards in place, and we've all done it. And so I think normalizing it is also very important in that it's okay if sometimes you make a mistake there. JOËL: Stephanie is giving you permission to go and delete that code today. Ship it to production, and if something breaks, it's okay. STEPHANIE: [laughs] JOËL: You can revert it. Hopefully, your company is set up where reverting commits from production is a cheap and easy thing to do, and life goes on. So I'm curious, Stephanie, have you ever gone into GitHub and checked your stats on a project to see if you're more red than green or what that ratio is for you on a given project? STEPHANIE: I have. Actually, someone else did on my behalf because I was posting a lot in that Dead Code Society Slack channel. And they then shared a screenshot of my overall contributions to a repo, and it was more red than green. I felt pretty good about myself. [laughs] JOËL: All right. Net negative but in a positive kind of way. STEPHANIE: In a positive way. [laughter] JOËL: On that note, shall we wrap up? STEPHANIE: Let's wrap up. [laughs] Show notes for this episode can be found at bikeshed.fm. JOËL: This show has been produced and edited by Mandy Moore. STEPHANIE: If you enjoyed listening, one really easy way to support the show is to leave us a quick rating or even a review in iTunes. It really helps other folks find the show. JOËL: If you have any feedback for this or any of our other episodes, you can reach us @_bikeshed, or you can reach me @joelquen on Twitter. STEPHANIE: Or reach both of us at hosts@bikeshed.fm via email. JOËL: Thanks so much for listening to The Bike Shed, and we'll see you next week. ALL: Byeeeeeeee!!!!!!! ANNOUNCER: This podcast is brought to you by thoughtbot, your expert strategy, design, development, and product management partner. We bring digital products from idea to success and teach you how because we care. Learn more at thoughtbot.com.

As a business owner, knowing what your site is getting found for and its performance, is important. However, not many people know how to review their site's traffic and performance, to reach the right audience. I have coached numerous business owners, who've had their site for many years, but did not know what they were showing up for on Google. Now, I know a lot of people are familiar with Google Analytics, but I have something even better that can provide you with data you need.  It's time to share the underrated secret tool of SEO, Google Search Console. Google Search Console is a FREE tool, that allows you to review and make necessary corrections to your site to optimize your visibility in Google search results. You can get data on, the words your site is getting found for, backlinking for your site, how well your page is doing in search and even how many pages Google is seeing from your site. This episode walks through five ways to use Google Search Console to your benefit. Whether it is to track your performance or measure your growth, if you are serious about SEO and how Google sees your site, search console is your next tool to use.  In this episode you'll learn: ·         Why Google Search Console is important for your site? ·         What indexing and video indexing is? ·         How to track performance and measure growth using Google Console? ·         Why detecting issues early on is easy with Google Console? ·         What ways you can use Google Search Console to find topics? Let's get started! Want to know how to set up your Search Console account and Site Map? Find a quick tutorial on how to do just that, by going to https://youtu.be/zaiWODRTHpc   Resources ·        Join our SEO WorkClub by going to girlgetvisible.com/joinus. Applications are officially open! ·        Join SEO Growth Mob, our free community where we provide insightful information around all things SEO, including more information on the Search Console. You can join at https://www.facebook.com/groups/SEOGoodyMob            

Shopify has officially released its Google Analytics 4 integration. Tune in to hear the details and make sure you check the show notes on my website for important links and some screenshots! Show Notes & Transcript http://ecommercebadassery.com/208 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Hoy te traigo 9 buscadores con Inteligencia Artificial que compiten con Google y que debes probar ya mismo.Antes de empezar el episodio de hoy te recomiendo que empieces a usar la herramienta de SEO gratuita para webmasters de Ahrefs (AWT)Te ayuda a subir posiciones en Google y tomar acción en cosas importantes basado en datos para ver resultados rápidos.https://borjagiron.com/ahrefs1. https://www.bing.com/2. https://neeva.com/Búsqueda personalizadaPriorice las fuentes y las noticias de su preferencia y confianza.Resultados para usted, no para anunciantesObtenga respuestas en tiempo real y resultados impulsados por IA.Protección contra rastreadoresNeeva no le rastrea y le protege de los rastreadores. Proteja sus datos. 3. https://es.search.yahoo.com/4. https://www.startpage.com/es/5. https://www.qwant.com/6. https://www.ecosia.org/Mejorando el planeta con cada búsquedaLa forma más sencilla de plantar árboles y de actuar por el clima a diario7. https://you.com/ - Buscador con chatbot8. https://duckduckgo.com/9. https://presearch.com/Yandex en Rusia y Baidu en ChinaAntes de empezar el episodio de hoy te recomiendo que empieces a usar la herramienta de SEO gratuita para webmasters de Ahrefs (AWT)Te ayuda a subir posiciones en Google y tomar acción en cosas importantes basado en datos para ver resultados rápidos.https://borjagiron.com/ahrefsSolo tienes que sincronizar con Google Analytics y Google Search Console de forma automática haciendo un par de clicks.¿Qué conseguirás?1: Analiza toda tu web y te dice los fallos:Enlaces que no son seguros HTTP.Enlaces rotosPáginas que no tienen enlaces desde ningún sitioPáginas con Error 404Redirecciones que no funcionanEs un Google Search Console muy mejorado ya que GSC está muy limitado y no aporta muchos datos.La herramienta de Ahrefs mejora el rendimiento SEO de tu web y consigue más tráfico desde Google.1: Podrás ver fallos de tu web para solucionarlos y así subir posiciones en Google2: Ver enlaces entrantes y salientes para ver quién te enlaza y quién te manda visitas para potenciarlo3: Verás las palabras clave que te traen tráfico de Google4: Podrás hacer un análisis de competencia 5: Configurar alertasLas herramientas de SEO profesionales cuestan normalmente un mínimo 100€/mes.No tiene sentido pagar eso si no lo usas ni sabes sacarle partido.Por eso la herramienta para webmasters de Ahrefs es perfecta para estos casos.Yo ya estoy usándola en varias de mis webs.Tienen tutoriales en español: https://www.youtube.com/watch?v=MNClfQkmmxMhttps://www.youtube.com/@AhrefsES/playlistsCreo que crearé curso en triunfacontublog.comÚnete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.También puedes acceder completamente gratis al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you. Tip #1 Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have access to your UA information. Listen to the podcast episode to learn more. Tip #2 Never tell a client that you "Should" something. "I should be able to start your project next week, " or "I should have something to show you by Friday." etc. Instead, tell them you "plan." – "I plan to start your project next week." or "I plan on having something to show you by Friday." Saying "Should" instills doubt. It tells the client you are unsure of your abilities. Using "plan" instills confidence while not guaranteeing anything in case you cannot fulfill what you say. Using "plan" instead of "will" is also a good idea for the same reason. Planning on doing something but not succeeding is forgivable. Saying you will do something and not following through harms your reputation. Semantics can go a long way in helping you become a better business person.

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's Time for All Killer No Filler and it's time to get on board with GA4! Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models. Work with Pilothouse ➝ https://pilothouse.co You'll hear: Universal Analytics will be non-supported by July, make your plan now! The basics of Google Analytics including Richard's most popular report UTM Code overview Common mistakes or opportunities we are seeing with clients moving over from UA to GA4 Custom reports that brands need to setup Work with Pilothouse ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not? And was it difficult to get it deployed and collect the data? Q2 Are you working in GA4 for your analytics needs and reporting? If so, how is it going? If not, why not? Q3 Have you found a third-party tool or service that helps you use GA4 more effectively? Q4 Are you looking at alternative analytics tools? If so, which ones have you checked out? Thoughts? Q5 What is on your GA4 wishlist before it is the only Google Analytics running (the date for this is currently July 2023). Q6 Have you found any resources that have helped you in your quest to actually use GA4? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-83-How-to-pitch-a-podcast

SEO for Photographers - Episode 51Migrating to Google's G4 AnalyticsIn this episode...[1:37] What is Google Analytics [3:07] Why we HATE the G4 Analytics[7:05] Another Reason We Need Analytics [8:38] Google Data Studio for G4 Analytics[9:45] I Created My Own Analytics Dashboard[10:58] How to Move to G4 Analytics[14:47] What I Recommended You Do Now Try the dashboard I created for my own projects:SEO Dashboard (visit the dashboard I created for G4 Analytics)Meredith's husband said..."Without analytics, you're just shooting in the dark." Connect… meredithshusband.start.pagewww.MeredithsHusband.com

Show Resources Here were the resources we covered in the episode: Job Title Targeting Nuances Workplace Learning Report In-Demand Skills Civil Rights Day (MLK Day) Ads Analysis Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Did you know that the LinkedIn Ads definition for a video view is different from LinkedIn organic definition, or that a senior seniority isn't very senior at all? We're covering 11 things on LinkedIn Ads that don't mean what you think they mean, on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! The LinkedIn Ads platform continues to evolve. It's really coming into its own as a tier one channel, truly ungrateful. That being said, there are still several areas of the platform where LinkedIn's definition of something is not going to match up with your likely definition of that same something. In today's episode, we're going through the 11 areas to be on the lookout for so you can make sure that metrics and campaign manager don't lead you astray. First in the news, LinkedIn recently came out with their workplace learning report. And it's actually based on LinkedIn Learning. And you'll find the link below in the show notes. It was actually a really complete report. And I read through it, and the one conclusion I came to is surprise, we're in a fast paced industry, and we need to keep learning and growing to stay ahead. The good news is, if you're listening to this podcast right now, which you obviously are, it means you likely already understand this. So I congratulate you for being in the top 1%. LinkedIn also released their 2023 most in demand skills. And this is based on skills that people are looking for in their job postings, and probably also based off of the skills that people have in their profiles that only LinkedIn has access to. And again, really no surprise here, they mentioned that things like social media as a skill are in demand. The problem with the skills on LinkedIn is that so many of them are so broad, that I don't even find them valuable to draw trends from, let me know if I'm off base and you disagree. But check out the report, as I've linked to it in the show notes as well. Also continuing from the popularity of our analysis around the holidays here in the US, we just published an analysis of ad performance around Civil Rights Day, or Martin Luther King Day here in the US. And that's live on the blog right now. Go check it out if you want to see the trends. And as a sneak peak, Superbowl and Valentine's Day are also coming up. So stay tuned. I want to highlight one of the reviews. It was left by the user name Giugiugiu. And they say, "AJ is probably the best LinkedIn Ads expert on the market. I attended one of his workshops in Boston a couple of years ago and I was in aw. I finally found someone who knows how this tool works. He's funny and very good in explaining all the functionalities. Absolutely the go to resource if you're starting with LinkedIn Ads. Thanks, AJ for sharing your knowledge." Well Giugiugiu. I wish I knew who you were. So I can thank you specifically. But I really appreciate the super kind review here, me and my whole team, we try so hard to explain the functionality very simply, and so grateful we can be a resource to you. A huge thank you to everyone who's been reviewing the podcast lately. It's really picked up aand I really, really appreciate. And if you haven't left a review yet, please do it. I want to feature you live here on the podcast. Alright, without further ado, let's hit it. 3:20 Like we talked about in the intro, we're talking about the discrepancies that you might find in the platform today. So let's say that there's a discrepancy in the platform. Why does this actually matter? Why do you actually need to know about these discrepancies? I think it's really important to know what you're actually reporting on. You obviously want to make decisions with accurate data so that they're the right decision. You also want to have confidence in your data. That way you can defend it if you're challenged. An example that I come across really often in digital marketing is the bounce rate in Google Analytics, because it doesn't mean what you think it means, unless you've actually done like the Google Analytics training courses. I don't know if the definition has changed for Google Analytics 4 that's rollout. But with Universal Analytics, a bounce just meant that they didn't go to another page. So if you're sending someone to a landing page where the whole goal is to get them to convert, then it actually makes a lot of sense that you have a 95% bounce rate. I want you to be able to digest accurate information, because you're actually using this data to go make decisions. It's not good business to be heading the wrong direction at anytime. So now that we're in agreeance, that this is actually important stuff, let's jump into the first one we have. 4:34 Sponsored Messaging Ad Formats under Performance So sponsored messaging ad formats, if you're under the default look for performance, you really can't trust much of the data there. Anything relying on a click is just totally boldface wrong. If you listen to episode 79 about the B2Believe event that happened in November, you know that LinkedIn announced some big changes in Q2 2023. So this may or may not be relevant in the future, but I'm guessing it is, I'm guessing this is still going to be an issue. So if you're looking under performance, if you look at your clicks, as well as your cost per click, and your click through rate, it's actually calling an open a click. So you might look at your sponsored messaging and say, wow, we have a 55% click through rate and our cost per click is less than $1. I hear this a lot and tend to just shake my head, because definitely, that's not what's happening. What's happening is they're measuring your open rate and your cost per open, which isn't very valuable if you ask me because people will open it just to mark it as read. But a valuable definition for a click to me is actually someone taking action on the ad. That means clicking on some sort of a call to action that I've given. The simple solution here is under the performance column. Look under sponsored messaging. There, it actually breaks out your sends, your opens, and your clicks, and gives you the proper metrics. So this is one that's actually more or less been fixed, if you're looking under the right column's breakdown. 6:05 Conversion Column Another one that we come across really often is you're looking at the conversions column, trying to decide your cost per conversion, or your conversion rate and decide if that's good or not. It's very important to understand that the conversions column should actually be called total conversions. Because it's not just conversions, it's made up of your click through conversions, which is great. That's exactly what you want. But it also includes your view through conversions, which, depending on your campaign, depending on the other channels you're running may or may not be conversions that you actually want to attribute to your LinkedIn Ads. The solution here then is to go to the columns drop down and select conversions and leads. You'll of course, see the conversions column, but right next to it, you'll see your click conversions and your view conversions. So when I'm taking my data and doing an analysis, I'm gonna throw this data into Excel. And then I get to decide which column I actually care about. And most of the time, I'm going to use my click conversions column, instead of just my conversions column. As an agency, I would be so embarrassed to go to a client and tell them that yeah, we had 10 conversions when they look in their CRM and see that there's only four. And then I look like I'm lying. 7:21 Clicks Column The next one is somewhat related. And that's just looking at your clicks column. Because the click metric actually changes as your objective changes, I think it should be called chargeable clicks. If you're using the objective of engagement, the definition of a click is any click that happened on that app. So if someone hits like on your ad, or clicks to go see your company page, all of those are going to be called clicks. But if you're using the website conversions objective, a click is actually a lot more indicative of what's happening, because that was someone who clicked on your call to action that took them to your external landing page. If your objective is lead generation, just like engagement, you'll notice that any click on your ad becomes a chargeable click. And these tend to go unnoticed because they have such a high conversion rate. But you really should know. And that means that if you go and look at your cost per click metric, and your click through rate metric, they're affected the same way as well. So if you're looking at multiple campaigns that have more than one objective, your metrics are definitely being skewed, it's almost like you have to look at the metrics for each objective separately. When I get this data to a spreadsheet, I choose one metric to unify all of my definitions. So instead of just using the clicks column, I like to use landing page clicks. And you can find this under the engagement column drop down. Inside of campaign manager, it's called clicks the landing page. And of course, it's just another column when you do an export to Excel. But when you're looking at the engagement drop down, you'll see that there's one called other clicks. We don't know everything that counts as an other click because you'll see a lot of other types of clicks there that have their own columns. But most of the time, it's when you have an ad that has the ...see more at the end, because your text was truncated for being too long. Other clicks is someone extending that. All right, here's a quick sponsor break, and then we'll dive into more discrepancy. 9:20 The LinkedIn Ads Show is proudly brought to you by B2linked.com, the LinkedIn Ads experts 9:29 If you're a B2B company and care about getting more sales opportunities from your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end, at B2linked, we've cracked the code to maximizing ROI while minimizing your costs. Our methodology includes building and executing LinkedIn Ads strategies, customized to your unique needs, and tailored to the way that B2B consumers buy today. Over the last 12 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities from your ideal prospects, book a discovery call today at B2linked.com/apply. We'd absolutely love the chance to get to work with you. 10:21 Video Views All right, let's jump into video metrics because there's a lot interesting here. Like I mentioned at the beginning of the episode, the organic definition and the ads definition for a video view, are very different. If you post a video either from your company page or personally, and then you look at the views that have racked up, a view as anyone who watched at least three seconds of that video. But the definition for a view in Ads is two seconds with 50% of that video on the screen. And if you're curious why the definition for ads is shorter, realize that when you're bidding by video view, LinkedIn only gets paid when someone counts as a view, hence why they'd want to make it 33% shorter. 11:03 Video Completion Percentages And then how about the definition for video completions because this is something that has been changed very recently. If you're looking at the formula for a 100% completion rate of your video, that's calculated using your completes divided by your starts. This means anytime the video started, whether it made it to two seconds or not. So of course, it would make sense that your view rate is going to be your views divided by starts. Well, it's definitely not your view rate is views divided by impressions. To see how much this is actually affecting you, go compare your impressions to your views and your starts. And you'll see sometimes this can make a really big difference. 11:47 Organic Stats Another one dealing with the organic stats, you may or may not already know this, but when you post something that's not a video, your posts show the number of impressions that that post got, that means the number of times it showed up in someone's newsfeed. But anytime that you post video, it shows views which are very different. Like I said, go compare your impressions to your views, you might find that one video gets one view for every four impressions, you might find another one gets one view for every one impression. So they can be very different. 12:22 Forecasted Results Column How about as you're actually building a campaign, you'll notice over in the right hand column, there's a section called forecasted results. We actually had a client recently who was upset that their results didn't match the forecasted results. So I think this is really important to point out some people are looking at these like their gospel. What you need to understand about the forecasted results column is that these numbers are not based on your performance. They're based on your bid and your budget, your optimization goal, and your audience size. But because they don't actually take your performance into account, it's wildly inaccurate. I'll give you an example. If you know that when you launch ads, you get click through rates that are like 1.5%, you'll look at those forecasted results and they'll say, oh, we expect that you're gonna get a click through rate between .45% and .6%. But if you have a click through rate, that's more than double what they're predicting, you'll likely get cost per click way lower, and you'll likely get served a lot more than what they're predicting. It really needs to take into account your performance before giving you forecasted results. Plus, as we were playing with it, we found that it was blatantly wrong in several cases. The example that we looked at, it was predicting that cost per click would be lower when bidding by impression than it would have if we were bidding by click. It showed an expected click through rate of .45% to .6%, which is not in the range where bidding by impressions would be cheaper. So there's some bad math going on here behind the scenes. I do hope that someone from LinkedIn will look into that. But as a reminder, don't bank on these figures. They're not based on your performance, or your audience. These are simply something to let you know what you might expect, probably for the most basic brand new advertisers. 14:08 Rotate Ads Evenly Alright, let's talk about rotate ads evenly. Because in theory, it sounds really interesting. For me, I love AB tests. I love to test things. And to get an accurate AB test, you really need to have both test versions shown about the same amount of times. So of course, when you're editing the campaign, and you're on the ads page, when you see that little cog and you click it and it asks you if you want to rotate your ads evenly or optimize for performance. If you're like me, naturally you'll want to say oh yeah, I do want to rotate my ads evenly. There's a major reason why you don't want to do that. I call this the charge me more and show me less button. Here's why it acts like that. When it says it's going to rotate your ads evenly, it's not showing your ads evenly, it's entering them evenly into the auction. And here's the big difference. Each of those ads gets its own relevancy score from LinkedIn. And LinkedIn won't tell you what the relevancy score is. The only indication you get is at the campaign level from a campaigns report. So let's imagine that one of your ads has a relevancy score of four, and the other one has a relevancy score of six. If you select the option for rotate ads evenly, you're forcing both of those ads to go into the auction in even number of times. But the ad that has a relevancy score of six is going to win more auctions at a cheaper price. And when you're forcing the ad into the auction, that only has a relevancy score of four, it's going to lose more auctions, and when it does when it's going to have a higher cost associated with. So the net effect here is that when you are running this option, you'll notice your overall costs per click will rise. And your overall impressions will fall. For years, LinkedIn have talked about a new tool that they're going to come out with, but I think they're going to call like the AB testing tool or something. And I do hope this solves the issue here because we don't want to mess with the auction. What we want to do is show our ads evenly so that we can get accurate tests. So I do expect that we'll be able to have some sort of a solution for this in the future. 16:19 Senior Seniority The next discrepancy here is in seniorities. You'll notice that there's a seniority called senior seniority. And people tend to think that this means like an executive, maybe in job titles like senior vice president or senior manager. But according to LinkedIn, that's not what senior means. It actually means individual contributor. This is someone who manages projects and things, but not people. And of course, LinkedIn doesn't actually know who is managing people and who's not. But they try to deduce this from job titles. In a past episode, we mentioned that dentists show up under the senior seniority, which I think is crazy. I remember I spent millions of dollars on the LinkedIn Ads platform, targeting the senior seniority, along with VPs, and C level before I ever realized. So take my learnings and go and save yourself some time and headache. 17:15 Super Titles Now, we mentioned this next one, on the job titles episode, when you're targeting a job title, you may be targeting a lot more than what you think you are. The way that this works is something called super titles. Titles on LinkedIn are a free form field. So people can go and write whatever they want. You can give yourself a cutesy title or a really standard one. And then to make this a useful feature for advertisers, LinkedIn then has to go and collect all of the job titles out there and stick them into buckets of common groupings that you might type to target a group of these people. And then they take it a step further by aggregating similar titles into something called super title. And the reason I think that this happens is it might not be a great user experience, if you went into job title, and had to select 50 or 60, similar titles to get who it is you want. They want you to select 2, 3, 4, 5, whatever, and then feel like you've accurately covered that audience. There are definitely some glitches, though, and how this works. I mentioned this back on Episode 60, all about job titles. But we noticed that if you target the Chief Marketing Officer job title, it's also going to include Marketing Consultant, job titles as well aand you can't exclude it. Because if you're targeting CMOS, and you do an exclusion of marketing consultant, job titles, your audience size drops to zero. 18:42 Company Size Targeting All right, next, let's talk about company size targeting. What you need to understand is when you are targeting by company size, you're only targeting by known company size. What that means is, if you're targeting by company size, let's say 11 through 50, the only people who can show up in there are those who are associated with a company who has gone and declared that it is size 11 through 50. And you may have noticed that there's a lot of people on LinkedIn who either aren't associated with a company page, maybe they wrote the company name in their company, but it's not attached to a page so it just shows up as a little like gray building as a logo. It means those people will not be part of this targeting. And the way this will rear it's ugly head is if you ever tried to use company size targeting as an exclusion, you'll be very, very surprised. Let's say you want to exclude small companies. So you exclude myself only through maybe 10 employees. What that's going to do, LinkedIn is going to go out and obviously try to target those that are 11 and higher, but it's also going to be targeting all the unknowns. The people who represent companies that don't have a company page, which usually tend to be smaller companies. So, you went in thinking that you were going to exclude small companies, and you ended up getting even smaller companies as part of your target. So unless you have a great reason for wanting the unknowns to be targeted, you don't want to use company size for exclusions. They're only for inclusions. Are you aware of any discrepancies that I might have missed here? Let us know by emailing us at Podcast@B2Linked.com and I'll make sure to include your feedback here in the next episode. All right, I've got the episode resources for you coming right up, so stick around. 20:39 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 20:50 All right, if you look down in the show notes below, you'll see links to these resources. Episode 60, where we talk about the nuances of job titles, that episode is definitely worth listening to. You'll also see a link to the workplace learning report that we talked about in the news section, as well as the in demand skills report. If you're hiring, or even trying to just improve where you are in your career, it might be worth checking those out, making sure you're making strides on those in demand skills. I mentioned the analysis that we did based on Civil Rights Day, or Martin Luther King Day here in the US to go read that on the B2Linked blog. If you or anyone else is looking to learn about LinkedIn Ads for the first time, go and check out the course that I did on LinkedIn Learning. You'll notice the link down below and it's by far the lowest cost and the highest quality course you'll find about LinkedIn Ads. If this is your first time listening, please hit that subscribe button so you don't miss the next episode. But if this is not your first time listening, please do consider going to rate and review the podcast. This is the very best way that you can support us and say a big thank you for the hours and hours and hours that we put into this show. With any questions, suggestions or corrections reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.  

Første juli 2023 stopper Google Analytics Universal Analytics med at virke. Det er nu, at du skal forberede dig og opsætte Google Analytics 4, så du ikke starter fuldstændigt forfra. Det er ikke muligt at importere data fra Universal Analytics ind i Google Analytics 4. Derfor skal du opsætte data og begynde at indsamle data nu. Her er vores anbefalinger til hvad du gør lige nu: Forbind Google Search Console Opsæt referral exclusion med det samme - virker ikke bagudrettet. Opsæt alle hændelser - det er ikke native i shopsystemerne endnu, og vi ser mange opsætninger kun med fx Purchase. Få opsat Produktvisninger, Kategorivisninger, Tilføjelser til indkøbsvogn m.v. med det samme også. Ekskluder intern trafik via IP-adresser. Indstil din ‘data retention' til 14 måneder i stedet for 2 måneder. Opsæt Google Analytics 4 serverside. Kan gøres billigt via fx Stape. Når du har gjort det, så kan du i virkeligheden glemme Google Analytics 4 for nu - så giver vi Google lidt mere tid til at arbejde på det før at vi skifter over. Læs mere: http://googleanalytics4.dk/

Le terme "inbound" est un néologisme inventé par HubSpot. Il s'oppose au terme "outbound", qui désigne les méthodes traditionnelles de marketing telles que la publicité, les appels à froid ou le cold email. L'inbound, quant à lui, consiste à attirer les clients potentiels vers soi en créant du contenu de qualité et en répondant à leurs besoins. L'inbound est une stratégie de marketing qui repose sur l'idée que les clients potentiels sont plus réceptifs à un message marketing lorsqu'ils cherchent activement une solution à un problème ou à un besoin.  La stratégie consiste à attirer les clients potentiels en créant du contenu utile et pertinent qui répond à leurs questions et à leurs préoccupations. Cette approche permet de générer de l'engagement et de l'intérêt pour l'entreprise, qui peut ainsi établir une relation de confiance avec ses prospects. L'inbound présente de nombreux avantages pour les marketeurs. Tout d'abord, cette approche permet de cibler des clients potentiels qualifiés, qui ont déjà montré de l'intérêt pour les produits ou services de l'entreprise. En créant du contenu de qualité, l'entreprise peut également renforcer sa crédibilité et sa notoriété dans son secteur d'activité. Enfin, l'inbound permet de mesurer et d'analyser l'efficacité des actions marketing, grâce à des outils d'analyse de données tels que Google Analytics. Ps : Une stratégie inbound est encore plus puissante lorsqu'elle est complétée par une stratégie outbound (allbound), qu'on vous réserve au chaud pour un prochain épisode... ❤️ ME SUIVRE Recevoir ma Newsletter, booker une conférence ou un consulting : ici  

Use data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems.JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive informed decision-making and is here to share his insights on utilizing data in marketing.In this episode, we talk about why content marketers need to have analytics, the common mistakes they make regarding analytics, and an overview of the new Google Analytics system GA4. So, sit back, relax, and get ready to take some notes as we dive into the world of data-driven marketing with JJ Reynolds.Show TopicsWhy content marketers need analyticsWhat bounce rate is and how it is calculatedHow to get started with data-driven decision makingThe site efficiencyCommon mistakes made by marketers regarding analyticsChallenges associated with having a big teamThe art of asking great business questions to inform measurement strategiesIntroduction to GA4Best advice on how to prepare for a new product launchShow Links Check out Mediauthentic hereCheck out the BetterThanData system hereConnect with JJ Reynolds on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

For digital marketers, it might be said that Google has a strong influence on the tools and strategies that influence how we do our work - however, will this last? In this episode, hosts Chris Boyer and Reed Smith discuss the current-state of Google's search engine (and the new conversational search engines being announced), the decline in Google advertising spend and the impact that the HSS.gov ruling might have on the use of Google Analytics. Are we as health systems potentially moving away from Google?  Mentions from the Show:  Conversational Computing Changes Everything: Bing vs. Bard Is Just The Beginning Google still doesn't understand what privacy means Google search, network, and YouTube revenue all fell in Q4 2022 Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates HHS bulletin clarifies when pixel tracker use may violate HIPAA Chris Boyer on LinkedIn Chris Boyer on Twitter Reed Smith on LinkedIn Reed Smith on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Nobody says, “ I want less freedom,” when they're starting or growing their business. But many entrepreneurs are missing out on key opportunities to build time and decision freedom because they are avoiding the numbers. Yep, understanding your business data can be challenging, but it's crucial for making informed decisions that lead to growth and success. And we're bringing even more solutions to help get you unstuck. In this episode, we're excited to welcome Analytics and Operations Consultant, Kiva Slade, who will help us demystify and address our numbers realistically, bring clarity to Google Analytics 4, and unlock the power of our business data.Kiva Slade is the Owner and Lead Consultant of The 516 Collaborative, and she is committed to helping businesses use data and analytics for data-driven decision-making. Kiva collaborates with her clients and gives them the high-level strategy, data, and operational excellence they need to show up as their best selves in their business and personal lives.She does this while honoring her values of integrity, candor, curiosity, optimism, and fun. Don't let the aversion to numbers hold you back! Tune in to this episode to learn from Kiva and unleash the power of your business data. With her guidance, you'll be able to identify opportunities for growth, avoid common mistakes, and make informed decisions that lead to success. Let's get excited about data and take our creative enterprises to the next level! Highlights from this EpisodeHow Kiva got her start in this arenaHow tracking your numbers can empower you and reserve and direct your energy toward the most impactful endeavors in our businessMarketing and operational data financial data to create business intelligence and wealth creation for women to guide your business forward faster.How data tracking can help simplify decision-making and bring you freedomReleasing shame about the Backend of your businessWhere to start, with tracking and recognizing what you're already doing to make decisions around the numbers without the sense of angstMaking small, informed tweaks to improve the way we connect, and ultimately change the game in our businessSetting realistic expectations so we can harness the energy of going slow at first so that we can ultimately go fast, (and more effectively)in our businessWhat to do when you have the numbers but don't yet know how to effectively extract meaning from themThe nitty gritty about Google analytics 4 and how to migrate over from universal analytics without a whole tech team +Her 10-step migration checklist and/or 48 hour google setup VIP Days to help simplify the transition (see links below)Captivating Quotes from this Episode:5:53 Harnessing all the components to build our Business Intelligence “So looking at people's marketing data, as well as operational data, because to me, they're both really important in a business, there are two components, as well as financial data, which also build together to formulate what's called Business Intelligence, which big businesses use on a regular basis to guide their efforts. And I really think as small business owners, we need to take advantage of that as well. And using that business intelligence, intelligence to guide us forward in what we do. So I love that intersection of data and operations, and how the two inform each other. And really helping business owners harness their data. So that they, as I said earlier, just really make better decisions.”12:07 The data deep dive is where the nuggets are“ I think a lot of times we get caught in, let's fix it quickly. And when we're trying to fix it quickly, we don't do that deep dive. And the deep dive is often where the nuggets are, you know, where

https://targetinternet.com/resources/alternatives-to-google-analyticsOn 1st July 2023, Google are sunsetting their infamous Universal Analytics and making GA4 the new default, a big move for the 28.1 million websites that use Google Analytics. In light of the change, some users might be researching for other analytics software available. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise their five favourite alternatives to Google Analytics to match your analytics goals, to help you decide which software is right for you. We also have a on these analytics alternatives.  

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must. Show NotesConnect With: Justin Seibert: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-Businesses

In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:Jeff's approach to learning new analytics products, and specifically Google Analytics 4Why you should migrate to Google Analytics 4 as soon as possibleKey GA4 dates you need to be aware of What should the scope of a GA4 migration include?What are the benefits of the new data-driven attribution model?Referenced on this podcast: https://analyticscanvas.com/https://supermetrics.com/Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162 CONNECT WITH JEFF/DATA DRIVEN U:https://www.datadrivenu.com/https://www.youtube.com/@DataDrivenU CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes!And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by honing their authentic voice.Both Hailey and Trevon are breaking EVERYTHING down in this episode - from their strategies, to how they create content and hire their teams. This episode was previously recorded when I was moderating a panel at Classy Collaborative. I can't wait for you to tune in!In This Episode:How the Red Cross came up with a unique content strategy for TikTok to attract a Gen-Z audienceTrovon's secret sauce for scaling the NAACP Instagram to 1.8 million followers in 3 yearsThe breakdown of Hailey and Trovon's social media teams Why storytelling is a fundamental attribute of success in a social media roleSocial media is no longer a “nice to have” - it's a necessity, and it's a reputational issueHow the NAACP and the Red Cross are creating digital advocacy and retaining donorsResources & LinksFollow @americanredcross on TikTok and @americanredcross and @naacp on Instagram.Check out the tools Trovon and Hailey recommend for social media and digital strategy: Sprout Social, Rival IQ, Brandwatch, CrowdTangle, and Google Analytics.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Episode Partners:We're so grateful to our partners for this episode: Feathr and Hustle!Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Meet Hustle's Conversational Video Platform. Their person-to-person video and text message marketing suite empowers your organization with the tools you need to humanize communication, maximize engagement efforts, and build meaningful relationships with your audiences. Click here to try Hustle today & use code POSITIVEEQUATION to receive free MMS and video messages for your organizatiLet's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases. And even if we're not directly targeting other countries, of course it's likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international. But if you're looking to create an international website, what do you need to consider?   In this episode we'll focus on the three big tasks: 1. International-friendly URLS - or country targeting 2. Language tags - language targeting 3. Ranking in the different countries. As well as discussing a bundle of other tips and tactics. So, if you're ready to take your brand global, this is the episode for you. Tune in to learn: How to choose an internationally-friendly brand name Which is best moving from local to global: Top level domains, sub domains or subdirectories How to avoid duplicate content issues across multiple sites Best practices for language targeting.  What to consider across different cultures when writing content Best ways to handle keyword research and backlinks for international variations of your site Top tips for using Google Analytics and Google search console How important it is to host your international sites on a local hosting site Useful Resources: The Guide to International SEO - Just getting acquainted with international SEO? Start here. The International SEO Checklist - Aleyda Solis walks you through everything you need to know to get started with international SEO. International SEO – Google Technical Support Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

A lot of entrepreneurs look at SEO as a task list with so much to do and many moving parts. Sure, SEO has a technical part. However, what's more important is knowing who you're targeting and knowing how to speak to your audience in a way that's helpful to them. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to crafting an SEO Strategy for your business in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Cinthia Pacheco is the owner and founder of Digital Bloom IQ, a Digital Marketing Agency specializing in helping Health and Wellness brands grow their businesses and heal the world. She and her team are incredibly passionate about assisting female founders in making an impact and partnering with their clients to reach more people who are already searching for them online. After five years of corporate working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on creating a digital marketing agency that specializes in SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of their healing talents. In today's episode, Nikki and Cinthia talk about how to understand your audience and do an audit to improve your SEO Strategy. Cinthia calls for you to remain curious and open minded so you can ask yourself  “Who do I want to impact?” She also uncovers why SEO is more about refining content than pumping out content. Listen as Nikki and Cinthia discuss how to discover the search persona of your ideal audience, which content gets the most traction, and how long it takes to see results. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [02:14] - Cinthia Pacheco says it's powerful to take ownership of your SEO. [04:15] - “Who do you want to impact?” [06:17] - Cinthia explains how to discover the search persona of your ideal audience. [08:26] - Be on the lookout for different nuances your audience may experience. [10:06] - What are the goals of Cinthia's SEO strategy? [13:02] - Your data might not always look like an upward trend. Here's how you can still learn and grow in that opportunity. [15:51] - Cinthia talks about why SEO is more about refining content than pumping out content. [17:41] - How can entrepreneurs reach the goals of their SEO strategy? [19:31] - Do long blog posts really rank better? [21:44] - Cinthia shares her go-to tips and fixes for your SEO strategy. [24:22] - Why is doing SEO like going to the gym? [26:55] - How long until you see results with SEO? [29:33] - Cinthia talks about why it's important to build a base knowledge of SEO, even if you plan on outsourcing. PART 1 [32:24] - Cinthia talks about why it's important to build a base knowledge of SEO, even if you plan on outsourcing. PART 2 [34:01] - Cinthia shares she has this type of training certification and it changed her mindset about business. [36:53] - What is Cinthia up to lately? [39:01] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Cinthia: Cinthia Pacheco Digitally Overwhelmed Podcast   How to Hire an SEO Expert Homegrown Traffic SEO Course Instagram  

Introduction: Welcome to Five & Thrive: a weekly podcast highlighting the Southeast's most interesting news, entrepreneurs, and information of the week, all under 5 minutes.  My name is Jon Birdsong and I'm with Atlanta Ventures.  Product of the Week: ARBO out of the Atlanta Tech Village is a lightweight, scalable ERP for SaaS companies providing automated revenue recognition and real-time access to financial insights such as cash flow, burn rate, profitability, yearly taxes, and financial projections. Saurav Bhandari is their CEO and has lived and loved accounting since his early days as an intern at the Georgia Department of Audits and Accounts. Check them out as they continue to refine their product offering and bridge the gap between services and SaaS.  Alpha Product of the Week: This product just launched and the value prop is in the name: Accountability. This company is led by Faiz Imran and their goal is to help as many entrepreneurs & founders network, collaborate, and push each other to hit their goals each week via weekly zoom calls. Faiz loves mastermind communities and their benefits. Now he is leveraging software to bring those benefits to the masses. If you're looking to connect with other founders around the theme of accountability and growth, check out accountability.to Event of the Week: Two items to put on the calendar. First if you or your cofounder is connected to Georgia State University as a student, alumni or a community member then take note. Main Street Entrepreneurs Seed Fund Cohort 4 applications are now open and closing soon on Feb 17th. Apply to get a great set of support as you continue building. Link in bio.  Second, next week is Atlanta Startup Convos on Wednesday the 15th at 8:00 a.m. Three companies presenting include: Prismm, AdPipe, and OinkChing. Put it on your calendar as the demos will be exciting to see. Company Coming Up: We have two companies coming up, both of them out of Alabama. First is StreetMetrics hq'd in Birmingham. StreetMetrics is solely focused on bringing Google Analytics quality insight and reporting but for the physical, out-of-home world. Examples include ads on buses, trains, taxis, bikes, and anything that moves. How do they do it? StreetMetrics software shows impressions per mile, what routes your ads traveled, and if they caused an incremental lift in action. Drew Jackson is leading the charge and they have gained tremendous momentum.    The next company coming up is Zaden Technologies out of Huntsville led by Valentine Nwachukwu is a company growing fast around cloud environment management and creation. They do this by automating the infrastructure for product development. Several of their clients are large enterprises looking to save immense hours and money around devops and cloud infrastructure with their product called Olympus. Keep an eye on this team as they grow.   Companies Worth Applying To: Safely (.com) is hiring for several roles including customer success, sales, and operations. Safely, led by Andrew Bate, provides two major services to protect your vacation rental. First they provide short-term vacation rental insurance and second, guest screening services. Simple. Sweet. And needed.  Lastly, strategic product managers are needed over at Thought Factory. CEO, Amanda Sabreah has put together a very needed offering at the intersection of product development and marketing used by large enterprise companies to attract customers by ensuring a clear, cogent message with a product that delivers on the promise. Check them out and apply today.       Annnnd that is five minutes!   Links discussed:   

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-80-KBIS-2023-Trends-from-the-Show-FloorWebsite referenced in this episode:https://vestabul.com/2023/02/07/kitchen-trends-from-the-kbis-2023-show-floor/

We discuss different ways to increase leads on your site through personalization with the Head of Partnerships from Optimonk, Eric Melchor.   Website Personalization is the human-centric approach to CRO that focuses on the customers' needs first. It is about creating more relevant customer journeys that are unique, remarkable, and meaningful on a personal level. A journey that starts with a personalized welcome message, which is improved by relevant product messaging, and ends with an irresistible offer, tailored to each customer. In our Personalization Bootcamp, I'll give you a deep dive into the art and science of website personalization. I'll show you how to use website personalization to grow your subscriber list, get more leads, and boost the ROI of all your marketing activities – all at the same time!   Transcript   [00:00:00] Track 3: Welcome to the using the Whole Whale podcast, where we learn from leaders about new ideas and digital strategies making a difference in the social impact world. This podcast is a proud production of Whole Whale a B Corp digital Agency. Thank you for joining us. Now let's go learn something. [00:00:27] Track 1: This week on the podcast we have Eric Melcor from OptiMonk. And as I understand, OptiMonk helps brands sort of personalize create, custom experiences on this site so that they can, uh, make more relevant content. And he is the partnerships and personalization ambassador. Beyond that, uh, Eric, uh, is big in, uh, European startups as a podcast host. [00:00:57] He is a self-proclaimed mediocre tennis player and also, uh, passed founded fly movement.org. Uh, a nonprofit focused on, uh, I guess youth health and, and tracking them. And this was based in Texas. So Erica, welcome to the podcast. Thanks for. [00:01:16] eric_melchor: Hey, George. Pleasure to be here. Thanks for having. [00:01:20] Yeah. And I will say it was, uh, you know, it's interesting how various guests find their way here, and in this case, I have to hand it to you. Uh, you wore me down on email. [00:01:29] email. [00:01:29] honestly, and the way I'll say this, the way you did it was very clever because, you know, after a number of these, I'll just be honest, they get a lot of random, Hey, look at our software. [00:01:39] George: Look at our software. , you actually did the homework. Listen to a podcast and then ask me, uh, the following [00:01:45] eric_melchor: following [00:01:45] George: how does [00:01:46] eric_melchor: does [00:01:47] George: moon cut his hair? To which I had to see the answer and it was, he eclipses it. Um, perfect. I mean, it's just per, I was like, damn it. He has my attention now. Ah, and clearly that's your job, getting people's attention and then moving that toward a goal, a conversion. [00:02:07] Track 1: Can you tell me a little bit. Your work and your approach. [00:02:13] eric_melchor: Yeah. Well, George, I, I guess a question for you. Have you ever gotten a handwritten letter before? [00:02:19] George: I have gotten a handwritten letter before from not [00:02:22] eric_melchor: not [00:02:22] George: mom, but I have gotten handwritten runs from my mom as well. [00:02:26] eric_melchor: And it pro, you probably felt delighted, right? You probably, it gave you a sense of importance. Right, that feeling. And so with Opti Monk, uh, we try to give marketers the tools that they need to give that feeling of delightfulness and importance to their website visitors in real time. like you mentioned, we are a website personalization platform, uh, that allows you to create different messages for different segments, and those segments can be. like your v i P donors, maybe they are new visitors to your website who, uh, you know nothing about. Maybe they're visitors from a specific channel, maybe like a, a volunteer website or maybe somebody who just made a donation. And so what we do is, uh, give marketers the opportunity and the tools. Very easy to do. By the way, it's mostly a drag and drop interface, and you don't need to have any coding experience, but to just take a step back and, and, and ask yourself, okay, if I was in this visitor's shoes and if I was a person that didn't know about my ngo, what is a good experience for that person? Or if I just made a donation, what would be a. experience for a post donation. and once you have the answers to those questions, then we give you the, uh, the ability to craft that experience, uh, in real time for your website, for those, for your audience, for those visitors. [00:03:50] Track 1: and I'm curious. We'll be shifting our, our conversation to how, how we get those conversions and different tactics, uh, for, for doing that. I'm curious though, how, how that's achieved, given the clamp down on third party cookies and the ability to like, understand who someone is, right? When someone shows up to the site, like, I go there, you don't know that I am George, you know that I am maybe coming from California because of my IP address. [00:04:15] What are the ways that I am beginning to customize somebody? Who they are versus what. [00:04:23] eric_melchor: Yeah. It's all dependent on the type of browser they use. Um, so it's, it's really based on cookies. If they're using Safari, we will recognize that data for. Unfortunately for maybe just seven days, but if they're using Google Chrome, then we can actually know who they are and recognize 'em for up to about a year. so it's dependent on the browser that, the browser that's somebody using, and it's all based on cookies. [00:04:48] Track 1: Gotcha. are, I mean, do you have concerns? We actually just released an episode of how the, you know, cookie apocalypse as we're joking and how cookies are just gonna get mowed over by updates. You know, obviously we've already seen it in Apple and the land of Apple, uh, but they could be coming for browsers like Chrome, you know? [00:05:10] eric_melchor: How [00:05:10] How. [00:05:11] do you view that as, you know, a shift in the landscape of personal. [00:05:16] landscape, uh, we kind of welcome it because we are investing a lot in zero party data and it's, it's really actually, and lemme just take a step back. What is zero party data? Zero party data is the data that's actually based on directly from your visitor. And so if, if you have somebody that comes to your website, you know nothing about them, maybe you just have like a, a nice message for them that just says, Hey, we wanna make this experience as pleasurable as possible for you, can you just let us know? [00:05:47] Are you somebody interested in volunteering? Are you an individual donor? Are you maybe a corporate donor or something else? And once they, they make an answer, then you already know a little bit about that person. and you could probably take 'em to the part of the website that's most valuable to them. But you can also, once they made that answer, you kind of tag them and then put them into a segment that can also be carried over to your email marketing programs and initiatives as well. And so a lot of our, the brands who use Opti Monk really take advantage of our, um, what we call conversational message. And you know this, like I mentioned there, there's different ways to start that conversation, but one of the most popular ways is just have a message that appears, uh, when somebody goes on your website, and again, it's asking. What are you interested in? You know, can you tell us who you are? You know, it's, it's, it's basically like a welcome and, and really trying to hold that person's hand and just take 'em to the part of the website that makes sense for them. And so we're not relying too much on. level data because a lot of this shift has been over towards how do you start that conversation? How do you get that engagement? How do you start those micro engagements so where you can start letting the person know that you're there to educate them, provide value, and ho their hand? [00:07:06] And that's where we're seeing a shift toward a lot of the top e-commerce brands. Start doing that at the very beginning, [00:07:13] Track 1: Gotcha. So it's a chat interface or it's a popup, or it's a form somewhere that says, what are you up to? [00:07:21] eric_melchor: Yeah. Yeah. And I think there's a big opportunity for NGOs because NGOs, in my opinion, most of them are focused on that. Do donate now button. think 99% of NGOs you go to, that's the main call to action. It's donate now and you really have to look for, uh, where to sign up for the newsletter. I, I mean, I was doing a little bit of research this morning, for example, world Wildlife Dot. Had a hard time finding out where to subscribe to. The newsletters. You gotta go at the very bottom and there's like a little text link that says subscribe. Same thing with charity water.org and another, uh, NGO called st baldricks.org. Right? It's like they're hiding it. For some reason, they're hiding that, that part of what could be a really good experience because not everybody just like in the, in the for-profit. everybody is purchase ready. And when it comes to NGOs, not everybody is ready to make a donation right there and then. so I think they're missing out on the opportunity to collect or basically try to get somebody's email so you can continue that conversation, tell them your story, tell them more about you, so when they are ready to make a donation, they can go back to your website and do just that. [00:08:32] So it it. there's very easy things that NGOs can do now to actually grow their subscriber list. Uh, and I could share a few of those, you know, with you during our conversation. [00:08:43] Track 1: Well, that's great. I think we are on the same team when it comes to believing that the, the, the smartest ask the lowest friction, highest yield play for social impact organizations. is around getting that email, that permission to communicate, to borrow from Seth Code. And that permission to communicate list is that first and most important asset because again, not just for the purposes of donation, but for awareness, identity alignment, for social change, you need that communication bridge. [00:09:19] And it's one that you own, you know, as, uh, as far as it goes. You don't own that Twitter. , you don't own that LinkedIn, like you don't own anything built on somebody else's. [00:09:35] eric_melchor: Yeah. Do you know how powerful that email is? And so years ago, God, it's been almost 10 years, but I created an NGO back in Houston, uh, and I ran it for five years. Ended it in 2018, and, um, when I ended it, I stopped sending out emails or updates about the initiative. I, I went back into MailChimp and I looked at my list and I, I was doing something that was related to, to that NGO years ago, and I thought it'd be great to just kind of let people know what I was doing. I sent in a campaign out, literally four weeks ago to that list that I have not communicated with in over five years, and my open rate was above 30. And so it is so powerful where just like you said, it's like those people, they're not necessarily following you on Instagram or maybe Twitter or TikTok, or maybe they are, but whatever you own that, that is like an asset that even if you don't use it, you know, on a consistent basis, you should. [00:10:36] You definitely should, over time you could actually send out a campaign with a thoughtful headline, you know, good educational, valuable content, and you're, you're still gonna get eyeballs. So it's very important. It's the, it's the most important thing you can do, as you said. [00:10:54] All right, So [00:10:55] let's jump into it. Uh, and maybe we can go [00:10:58] can [00:10:58] back and forth with ideas. Cause I really wanted to, to generate a little bit of value for the folks listening in terms of what they should be doing. And I love talking about this in q1, where you should be building your list, you know? Planting, planting the seeds before the tree, digging the well before you're thirsty. [00:11:16] Track 1: Insert metaphor here for here. Give me one of your more clever ideas for acquiring emails as a social impact organization. What do you got? [00:11:28] eric_melchor: Yeah, I mean, this one, this one to me is a no-brainer, and it's called, we call it sort of an exit intent popup. so e-commerce brands use this. If somebody's trying to leave the website and maybe they had something in their cart and it's like a little popup message that reminds them, Hey, you know, these, these are the items that are in your shopping cart, or, Hey, before you leave, you know, here's like a 10, 10% off coupon or something. But if you're a, a nonprofit, can use the same tactic. I mean, anybody. When they leave your website or they hit the uh, uh, the back button on the brows button, uh, just have like a little popup message that just says, Hey, do you wanna stay in the know and get our emails? And just have that little message there, appear when they are trying to leave your website. [00:12:13] And we see on average that that will give you email subscribers anywhere in the range of eight to 12%, which is actually much higher than trying to get somebody's email at the very. When you really don't know anything about them and they haven't even started browsing your website or clicking around. Um, so that's like one thing that I would highly recommend that NGOs start testing or experimenting with. [00:12:38] Track 1: and I love the fact that you put the caveat exit intent. Uh, I get very nervous when I see nonprofits throwing a popup in the, uh, time to first screen and interrupting the content, uh, layout and risking content layout shifts of the site load, which is a fancy way of saying it. Don't. Piss off Google with your pop-ups cuz you'll be hurting more than you are helping. [00:13:03] So yeah, I'm, uh, I'm on board with the exit 10. [00:13:06] eric_melchor: Yeah. Yeah, absolutely. Um, another idea, [00:13:11] Track 1: Go. Oh yeah. What I. [00:13:12] eric_melchor: Okay, another idea. And I'm on, I'm, I'm on the same page with you. I do not wanna show any popups during this entire experience what, what we have in this, in, in, in, in this platform. And I'm sure other platforms have the same thing as, as what we call a teaser. And a teaser is just like a little message that can fit like in the lower left-hand corner of your website. [00:13:33] And it's like a little message that just says, Hey, get our emails to stay in the know, you know? And it. It doesn't, it doesn't really stand out, but it does catch attention. Um, and if somebody wants to, if somebody's curious and they wanna click on that to see more information than they can, and once it's clicked on, then obviously, uh, like a pop-up would appear and it says, you know, you know, get our newsletters to stay in the know. [00:13:59] Please enter your name and email address right there. So that's probably the second thing that I would recommend. After the x and intent popup message, [00:14:08] George: I like it. Uh, well, I think I like it. I want to, I wanna see it, see it in [00:14:12] eric_melchor: For [00:14:12] George: know, it, I feel like there can be a bit of a, , um, malaise that sits in with layout based email asks, right? They're like, oh, just stick it in your foot or stick it in your head or stick it in the sidebar. You know, that that sort of basic block and tackle of like, are, is it around there? [00:14:28] And then like, eventually the, the person that's amazing, they can just sort of have screen blindness to these things. Uh, and so, you know, I feel like some things can get lost. [00:14:36] eric_melchor: screen. [00:14:37] George: Um one I really like that I kind of go to is, uh, uh, various ideas framed around a content locker being. Here is a bit of information for free, but here is the entire list of 101 dma, and if you want the entire list of 101 DMA, hand over your email and we will give it to you right here. [00:14:57] eric_melchor: email. Yeah, I, I mean if that works, then great. You can probably, you know, continue using that. I didn't think of that, of that one for NGOs. Um, but what's important though, I think no matter what is that you have the right message for the right target, right? And so if you have specific landing pages and you know that, hey, on these landing pages, uh, it's probably a good opportunity to try and capture somebody's email address for somebody who is not yet ready to make a donation. but we don't wanna lose them. Um, and so on those specific pages, then you. know, present some sort of content, that could be very appealing, such as, hey, if you wanna get the a hundred list of 101 dalmatians, you know, sign up here and we'll, we'll get it to you. [00:15:41] So I think there's key landing pages that maybe are appropriate for that. [00:15:45] Track 1: All right. What else? [00:15:47] eric_melchor: Um, well, I mean, to be honest, I mean, those are the two tactics that I would try. First obviously donate. Now is, is the main call to action for NGOs, but the exit intent, the teaser pop up, and then the right message will be the other thing that I think is very, very, uh, important and the right message. If an NGO is doing any sort of like paid me to advertising maybe on Facebook ads, and so you have traffic come into your website and you. these people never heard of you and they didn't come in through, you know, organically, but they came in through a paid ad. Then on that landing page would be another opportunity to where you could have very targeted messaging for those visitors dependent on the ad. And so if that ad. That messaging that was on the ad itself make it very appealing and make sure that it's, it's the same sort of messaging or value proposition that's on the headline of that landing page. And I think once you have that, then it's, it's, it's much easier to try and get the, um, the email, uh, the email ask, uh, once you have your ad aligned with your landing page headline. And so that would, that would be the third tactic [00:17:00] Track 1: I'm glad you mentioned the value proposition because along the way you, you mentioned you, you have a new, uh, a newsletter pop up saying like, get the newsletter from us. And that's one of those like, sort of like triggering things for me when I see an organization trying to make their unique selling proposition, Hey, their user. [00:17:20] George: Would you like another email in your in. , do you know? Are people, if you walk around being like, you know what? Do you need me to hit you in the hand with a hammer? Cuz I have one. I'll do it. [00:17:32] You need another email in your inbox? [00:17:33] eric_melchor: inbox. [00:17:34] George: So I like that you said value proposition. Can you tell me [00:17:39] eric_melchor: compensation about [00:17:41] George: approach? [00:17:41] Anything maybe the product does, or what you've seen for message testing [00:17:45] eric_melchor: investing [00:17:46] George: getting away from? I will say the dreaded, like you need another. [00:17:51] eric_melchor: Yeah. Um, humanizing the copy, the brands that we work with, those that tend to have the higher conversion rates in terms of getting email subscribers are the ones where the copy is, uh, is humanized. [00:18:06] And what I mean by that, like off the top of my head, I think really good emails.com, they've gotta. And it says something like, hey, sorry to be an AHO and interrupt your experience here, you know, But I mean, it's just, it's just a really good copy that captures your attention you end up reading the entire message and, uh, you know, it's got this, it's got this humorous component, human touch, you know, that it wasn't like standard copy and paste corporate type messaging. [00:18:36] So if you can do anything. Maybe could put a, make somebody laugh and, uh, you know, that, oh wow, this person, you know, or this organization, uh, they're trying to, you know, human humanize a this approach, this human-centric approach, uh, that works well too. [00:18:55] Track 1: There's a term in, in marketing, communications and copywriting. Um, grabbing a, a swipe file and creating a swipe file. And this is just a, a funny way of saying like, , you should go around and shop for anytime you see something like that, something clever, a good framing in and around, adjacent or even not adjacent communication and, and, and save it and sort of prime your mind with ways of doing that because I think you're, you're right, you need to have something that breaks the third wall. [00:19:29] Something that stops the normal train. Consume and move. Uh, and so, you know, I dare say interrupt, but rather entertain is a, a good framing and a good approach. And, and too often just because a nonprofit works on serious issues doesn't mean they always need to be serious. There, there's a line there. Um, and I think it's possible to skate on both sides. [00:19:59] and you know, your point, I don't know, would work on a, you know, world animal protection being like, sorry to f and interrupt here. You know, we were busy with this tiger, but get on this email. Uh, you know, you wanna be careful. But, uh, when it comes to, when it comes to AB testing though, because we're gonna come up with a clever idea. [00:20:18] Cool. Does it work? Can you tell me a bit about your approach to AB testing messages? [00:20:26] eric_melchor: Yeah, I mean, that's what we recommend for all brands to do. It's very easy, e very easy to do within our platform. Uh, I'm not sure if you knew this, George, but Google is suning Optimizly. I think [00:20:38] George: Ah, don't [00:20:39] Track 1: get me started on the number of things. Google is sunset. That has me infuriated number one, universal analytics, number two. Is optimized like number three is just the fact that they're rebranding Data Studio as Looker, cuz they got Looker and now they're just getting rid of Data Studio. But it's like pretty much the same functionality. [00:20:56] But I'm, you know what, Google, just stop it. [00:21:00] eric_melchor: Yeah. It, yeah. [00:21:02] George: Rant. [00:21:02] Track 1: End. Rant. Continue. [00:21:05] Before I interrupted. [00:21:06] eric_melchor: Yeah, but that, that's the main thing that you should be testing. You could test headlines, you know, with AB testing. With the messaging, like for popups, asking for an email subscriber. You can test different popups that have a different image, different copy, or maybe even the different popup itself, maybe an exit and 10 popup versus another side message popup. [00:21:24] There's all kinds of ab testing that you can do within our platform, and, uh, you can see, you know, the results in real time also with the degree of statistical. Uh, significance as well. You know, if it's at least 90% or better, we show that too. Um, as as well. But, uh, the humorous approach, I mean, how did I get your attention, George? [00:21:45] You know, y I sent an email and I don't think I got a response and I followed up with, uh, with the joke, right? And so it works if that is your person. You know, if that is, if you're being authentic and you're being genuine, it works, right? And so if you're an, or if you're an organization and you're very professional and very corporate, like it's probably not gonna work If you, you tr first of all, it's not even gonna get past compliance and legal. [00:22:14] They're not , they're not even gonna allow that. But it really works. If that is your personality type, and I, I would say that I'm able to get a response back to more than 90% of people that who don't know who I am, but I end up sending them, you know, a code email or something, and I add a touch of humor, because. people under, people wanna work with people they like. And if you can make somebody laugh, then you're, that's, that's half the battle already. They're like, oh wow. You know, this guy put a smile on my face. And it's the same thing works with, we're trying to get somebody's email, maybe even trying to get somebody to donate. [00:22:51] Right. And it's engaging, it's like a fun micro engagement that I don't see brands take advantage of, enough in this day. And. [00:23:03] Track 1: Well, certainly in, in your approach, like look, you're, you are proof, proof to that statement right now, right? You got through I'd say a fairly high barrier of me ignoring the heck out of everything that comes in, uh, to my attention, the. Point though also as, as a tactic, you know, if you are doing that type of cold outreach, which, you know, fundraisers and communications folks do, when you're trying to get the attention of the c s r director at so-and-so, when you're trying to get Yeah, just a conversation at maybe the, the, the grant manager at what you callit trust, I think going back to what is your value proposition and how are you positioning who you are and what it is like humor has. [00:23:47] Um, and it communicates more than maybe we, we realize what I enjoy talking with this person. Does this person both see the cause, see the issue, see the world. And you know, how, you know, how humans really do orient around humor. And I think is, is undersold in, in what I see around social impact communication and certainly just as a tactic. [00:24:09] I think there's a lot to borrow. I think there's a lot to borrow here from, you know, I'll, I'll see this, this tactic more from, you know, folks that are, we'll call it SMILE dialing and emailing [00:24:21] George: for, [00:24:22] Track 1: for attention, but there's a lot I think nonprofits could borrow. What do you think about that? [00:24:28] eric_melchor: Absolutely. Um, when I was at Bonura and people would come on board for like a free trial, you know, all of us, we would try to send, uh, a personal video. And I found that once I started telling people jokes, specifically like cheesy dad jokes, like, Hey, when does a joke become a dad joke? When it becomes apparent, 20% of people would respond with a video of their own and tell me a dad. You know, and , it just, it just really, it just really broke down Barriers started the conversation and the conversion rates compared to just sending anybody a personal video and just saying, Hey, hi, welcome to have you on board. Um, it blew those, you know, through the roof. I mean, significantly higher when you, when you try to add humor. [00:25:14] And I do the same thing on LinkedIn too. When I connect with somebody and it's somebody that I do wanna engage with, you know, if I just send them, uh, a really nice message, even with a little dad joke or whatever. I actually get a lot of responses back. People are sending me jokes as well. So, uh, I think it, if you could put a smile on somebody's face, um, it just really opens the door for further communication, just as it did with you, you and myself here. Um, and that kind of clever, that kind of humorous approach. Really works well for any sort of organization that is trying to start that conversation, that initial conversation, uh, whether it be a customer, a potential donor, maybe somebody that they just wanna continue that communication with in the form of a newsletter or email. [00:25:57] And it works, you know, it, it works. It's been working for me over the past three, four years. And, uh, I've had nothing but great, you know, great results from it and created lots of different friendships, relationships, and contacts, uh, because of that. [00:26:14] Well there you have, we had, we had to get you to minute 26 of this podcast. [00:26:18] podcast. [00:26:19] but there it is. There's the gem for you. You can stop listening. Dad jokes. Dad jokes convert. Simply put, you could stop listening now, or maybe there's more, but there's probably not, uh, I, you're, you're just talking to somebody who has taken great pride in the fact that we index, I think, [00:26:35] think. [00:26:35] positions, whatever, one, two, or three in the top, top few for non-profit jokes. [00:26:42] George: Um, because I thought it was funny and I just put a bunch of dad jokes as non-profit. Simply because, uh, simply because, but getting back to [00:26:52] eric_melchor: getting [00:26:52] George: idea of AB testing, I think this is critical, uh, because just setting it and forgetting it, [00:26:57] eric_melchor: it, [00:26:57] George: uh, is betraying the point of doing the work in the first place. Do you have any stories or anecdotes or testimonies of being like, you know, I did [00:27:07] eric_melchor: I [00:27:07] George: thing and then suddenly the conversion rate doubled. [00:27:10] eric_melchor: Right? That dream of like two x it, because here's the power. and I don't think we, we get it. [00:27:16] it. [00:27:16] When you double a conversion rate, you have doubled your effective ad spend. You have doubled the efficacy of all of the hours of work you put into writing content. You've doubled the downstream net income that comes from the value per email. [00:27:35] Track 1: It, it is so. and it takes sort of so little time, but it is so overlooked and I like, I try to frame it in different ways, but do you have, what is your stump speech on this? Do you have any stories? [00:27:47] eric_melchor: Yeah. Uh, I remember when, again, back to the personal video and welcoming somebody that, that was coming for free trial for Bonura. I, um, I started experimenting with after I said the dad joke, right, where we could tell if it was like a SaaS company or if it was an ngo. Or if it was an e-commerce, uh, company, uh, or if it was like an agency or something else. if we were, if we knew that information, um, we would see it before we would send out the video. And what I would do is the call to action would be specifically for. That specific industry. And we had case studies. So for example, uh, if you were an agency, we had case studies about agency owners who started using bargi and they were able to get more clients and more demo calls, uh, because they were sending out personal videos if you were in the education space. [00:28:42] We had case study on a university that started using uro and uh, they saw that application rates started. Went up like 25% because they were sending out personal videos to potential new students, uh, at the university. And so once I started including a specific call to action that was tied to that industry in the, in the video that I was sending out. the conversion rates, but more than double, I mean, we were seeing clickthrough rates go from, on average, from like 15% to like over 35, 40 5%. And we knew that we had a winner right there just because we recognized who they were. and once we knew, were able to recognize who they were, then, you know, we could insert content that was most appealing for them. [00:29:26] In the case of a. Right. AB testing, you know, different headlines or different value propositions for the different, uh, visitors that are coming in from different segments. And so with a platform, with the personalization platform, it should have the ability to trigger a different headline, a different copy, a different image, or a different graphic. [00:29:50] Based on the source. So if you want to, if you're doing, you know, a lot of visitors, you have a lot of visitors from Instagram or maybe Facebook, you can actually show them a different message, um, on that landing page. But even better do an AB test where you have two different messages trying to appeal to visitor visitors. [00:30:08] Or maybe you don't even want to a ab test the headline. Maybe you just have a regular experience. But for 50% of the visitor, visitor. you're asking them a survey. And on that survey you have a few questions that you're asking them so you can do different things, um, uh, based on the source of where they're coming from. Um, also, you know, based on, um, Uh, the type of visitor. So maybe it's a returning visitor, maybe it's a v i p customer. You already have them in your C R M and you already know who they are. and then also, you know, new visitors as well. You can also ab Tess, um, with those visitors as well, so starting to get carried off there. [00:30:46] But yeah, it's a fun approach. I always, my, my philosophy is you can't really call yourself a marketer if you don't do AP testing. Point, point, break. [00:30:56] Track 1: Well, you can call yourself whatever you want. Can't call yourself a good marketer. [00:31:00] eric_melchor: Yeah. [00:31:01] Track 1: Uh, I think also with, with nonprofits, they have access to other other means, including now limited to the Google Ad Grant, which is 10 K a month in kind of search advertising. now you can tune and fix all day on the top of that funnel and get, you know, after a certain point diminishing returns on, on that traffic. [00:31:21] But looking at the landing pages, looking at what you do with that traffic once it's on your site, like you can then look down the marketing funnel and then remember when you get those improvements, it magnifies the value of that attention because you're converting it, turning it into the permission to talk to somebody. [00:31:39] But it's only through that, that activity. Of AB testing. [00:31:43] George: Alright. [00:31:44] eric_melchor: Yep. [00:31:44] George: Yeah. [00:31:45] eric_melchor: bringing back memories. I remember when I started my nonprofit, I didn't find out about that program till like over a year. And when [00:31:51] George: Oh gosh. [00:31:52] eric_melchor: like, why didn't anybody tell me about this? You know? Yeah. [00:31:58] Track 1: Well, I mean, whole whale. We have, uh, free resources on how to set that grant up to maximize it and what you can get out of it. We spend a lot of time trying to give away that information. Um, we even have a, a trained cohort coming up where, um, you know, that. Nonprofits limited. 25 of 'em can, uh, can be a part of it, uh, because it's such a powerful tool. [00:32:19] But it's also, you know, it, it's important because all that glitters is in gold. There's a diminishing return after maximizing it, and then it's just about managing it efficiently for, uh, what it's good for. So before you run off, if you've never heard of this before, be like, oh my gosh, I'm gonna start a nonprofit just to get this grant and I'm gonna take over the world. [00:32:36] Like, read the article first. [00:32:38] eric_melchor: yeah. Yeah, absolutely. [00:32:41] Alright, Eric, anything else that you wanna leave with our audience as a, a tip or guidance [00:32:47] Guidance? [00:32:48] on the upside of personalization? [00:32:51] Yeah. Website personalization is a bit like Google Analytics and everybody thinks that, oh, I know how to use Google Analytics because they figured out, figured out how to create an account. And get it working. Um, but the thing is, is that you really want to try to go to. Get as much education as you can. [00:33:08] Maybe go to our workshop. We have free workshops, free website, personalization boot camps. I actually conduct those and we walk you through our process we actually show you a lot of, uh, the best practices that top companies do, small and mid-size organizations on how they use website personalization. [00:33:27] And we provide free resources along with like a checklist. And based on that checklist, you actually will uncover, um, top ideas and experiments that you can do that are going to give you the biggest ROI based off the reach, the impact, and um, the expected effort. And so once you have that, then you have an idea in terms of what should be the priorities of what I should focus on next. [00:33:51] And then we also have like playbooks and how you can implement those for, uh, for your website. So, um, that URL. Optum munk.com/bootcamp and that that's the what I highly recommend. That if you wanna learn more about website personalization, then check that out. [00:34:08] George: Well, we normally end our show with rapid fire. I'm going to cherry pick some out of there because typically we're talking to non-profit leaders and focused conversations. But I, I'm gonna throw some random questions at you. Uh, please keep your answers super short and here we go. [00:34:23] eric_melchor: Okay. [00:34:23] George: is one tech tool that you have started using in the past year? [00:34:27] Track 1: We cannot say optimum. What is it? [00:34:30] eric_melchor: One tab. [00:34:31] Track 1: One tab? [00:34:32] eric_melchor: Yeah. Have you heard of this, George? [00:34:35] Track 1: No. What? [00:34:36] eric_melchor: No. So, you know, every marketer has like 50 or 60 tabs open and it makes your website, you know, your, your computer run slow anyway. Um, Uh, for, it's for Google Chrome and you can use it in basically just kind of hides and, and saves in the back, keeps it, keeps it in the back, all those tabs and you can very quickly, uh, find them. [00:34:57] But it just saves a lot of me memory. Um, you know, while you're using Chrome and you don't have to have 50 tabs open, you can just have one or two. It's called Onet tab. [00:35:07] Track 1: what is one tech Dragon Tech problem issue that you are currently battling with? [00:35:13] eric_melchor: Uh, text Expander. This is another third party tool. Um, it's a great tool that allows you to just to type a few different keys in and it'll auto-populate the rest of the message. [00:35:23] George: this a G [00:35:23] Track 1: P T three game? [00:35:25] eric_melchor: no, the problem that I found out is that if you have LinkedIn open at the same time, LinkedIn, um, thanks that you're using it as sort of an automation tool to try and connect with people. Autom messages people on LinkedIn. And so I actually have my LinkedIn account like, like pause for like 24 hours because of this thing. so that's the thing that I'm currently battling. It's called Text Expander. It's a good tool but just can't have LinkedIn open or can't have it open. When you're using LinkedIn, [00:35:57] Track 1: Okay. Uh, what advice did your parents give you that you either followed or didn't? [00:36:03] eric_melchor: uh, I would say the advice, it was not so much like words, the advice, but more of actions and, uh, my dad, when we were kids, he had this like mini Mitsubishi truck and I remember the windshield wipers and stop working and he never replaced them. And so it'd be like raining and he would, you know, be trying to drive out there in the middle of the night. Couldn't see. Couldn't see. And I've always just, it's not necessarily advice, but it's one of those things that you learn from and you, you learn like what not to do as a parent. And now that I'm a parent, it's like that's something, you know, stupid things like that I would never do. [00:36:47] Track 1: Who is the most important mentor that you've had, and how did you come across? [00:36:52] eric_melchor: Oh, uh, my most important mentor would be secondary mentors. And so that's just a lot of different books, everything from, oh God, Napoleon, to, uh, God, I mean even, even and, and different coaches like Pat Summit, Vince Lombardi, um, did a lot of reading when I was younger. I just didn't really have a lot of access to good mentors, um, or people in my family. Um, you know, I'm first college graduate in my family, so, uh, secondary mentors were just a lot of books that I, that I read so many [00:37:30] Track 1: What is something you think you should stop? [00:37:37] eric_melchor: mm. You know, I've, I'm really happy with my life right now and the person that I am, the parent that I am, the father, that I am, the husband that I am. I think of one thing that comes to mind is, um, I haven't written any handwritten letters to my family, I think in over a year. And so that's something that I should start doing, but that's like the first thing that comes to mind. oh, I know what I should stop doing. Eating, eating candy and junk food when I go to. It's 10:00 PM I go to bed and I go grab some, a candy bar, and I'm eating that. That's, that's what I should stop doing. [00:38:11] Track 1: Yeah, you gotta put the Gremlin law into effect. No feeding after a certain period of time. [00:38:15] eric_melchor: Yeah. Yeah. My wife is, uh, to blame for that one. [00:38:19] Track 1: Well,      

Tom is the co-founder of Podcastpage, a platform that makes it easy for podcasters to create and customize their own websites. His mission is to help new podcasters navigate the intimidating world of website creation.    With Podcastpage, podcasters can build websites for their shows in just a few minutes. It's honestly pretty incredible how quick and easy it is to import your show and begin customizing your site.   Podcastpage Features:  Custom audio players  Subscribe buttons Drag & drop page builder Listener comments Guest intake forms Voice recordings The ability to import reviews from Apple and Spotify Custom Domains Show notes, blog posts, and transcripts Social media integrations and automation Google Analytics integration Email marketing integration   While it's not necessary to have a website for your podcast, it's something I recommend. A podcast website can serve as a home base for your audience and boost the visibility of your show.   Some Reasons To Create a Website For Your Podcast: Community building SEO Growing an email list Creating sales funnels Analytical data on your listeners A place for long-form written content content  Control over your IP More opportunities for monetization   Resources: Best Podcast Equipment For 2023 The Top 5 Audio Interfaces for Podcasters Best Podcast Headphones For 2023 The Complete Guide To Recording A Podcast With Riverside.fm   Other Episodes You'll Enjoy: EP 30 – Unlock The Power of Social Media Growth and Leverage Your Brand  To Create a Winning Strategy ft. Travis Brown EP 22 – How To Monetize a Podcast With Amazon Affiliate Marketing EP 20 – How To License Podcast Music ft. Jonathan Lane    Loved This Episode? Leave Us a Rating and Review: https://ratethispodcast.com/clipped   Connect With Me: Website Instagram YouTube LinkedIn   As a podcastpage affiliate, I may earn a commission if you choose to sign up through my links.  

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsAny vehicle with a VIN is now eligible to display in GBP in the US.Google Posts insights are officially deprecated. You can now post videos on Google Reviews.Personal injury spam networks are back.Google announces AI chat based search.Should I use GMB or GBP in the url when implementing UTM tracking?If I want to add new services to my business, should I add the categories to the existing one, or should I create a new business?What should I do if the Q&A shows the answers are from a manager account instead of the primary business owner?How do I verify listings on Apple Business Connect?What should I do if the threads on the forum are locked?How do I go about ranking when a competitor has the knowledge panel?How is a business removing legitimate negative reviews?How do I claim my profile if my Gmail has been shut down?Will changing my name and domain affect my search results?Are the new Google Analytics good?How do I report spam reviews and spam locations?How can I get access to chat support for GBP?What should I do if Google says my profile information is incomplete, but there is nothing to update?Where can I find the option to set the preferred provider for online ordering at a restaurant? What are some good resources for creating a Apple Business Connect account as a third-party?Is it possible to change the ‘popular times' and ‘wait times' for a restaurant on GBP?If I have multiple services in the same category labeled as separate businesses, should I consolidate or keep them separate?Does Google take reviews down after ten years?How do I get a duplicate listing removed?If a business has two listings, one with the business name, and one with the business and doctor's name, is this within the guidelines?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Sea 2 Ep 62 “Your Google Analytics Will Be All Wrong Soon!” with Kelsey Burkart 3/2/2023 Google is switching all the Google Analytics to GA4 on July 1st, 2023 are you ready? Do you know what is going to change and what you need to do now to prepare? Quickfires' Kelsey Burkart joins us to go through what it means and what you need to do so your data has a smooth transition from GAU to GA4.  Always Off Brand Simplifies Ecommerce and guarantees to make you laugh and learn at the same time!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest  Kelsey Burkart  Linkedin: https://www.linkedin.com/in/kelsey-burkart-b8534136/   GA4 Links: Channel Group Chat - https://support.google.com/analytics/answer/9756891?hl=en Campaign URL Builder - https://ga-dev-tools.google/ga4/campaign-url-builder/ Shopify Analyzify Converter Help  - https://analyzify.app/   HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 27 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Marketing Coordinator at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

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As technology continues to evolve, it's important for businesses to stay up-to-date with the latest tools and platforms. In the world of web analytics, this means making the switch from Google Analytics Universal to the new and improved Google Analytics 4. As you may already know, Google Analytics Universal is being phased out and will stop processing new data on July 1st, 2023. This means that it is essential for you to upgrade to Google Analytics 4 by then to ensure that your website continues to track and analyze data accurately. What's different about GA4 compared to Universal? For starters,...Article LinkLet us know your thoughts about this episode by reaching out on Social Media!Facebook: https://www.facebook.com/ourhometownincInstagram: https://www.instagram.com/ourhometownwebpublishing/Twitter: https://twitter.com/ourhometownincLinkedIn: https://www.linkedin.com/company/our-hometown-com/..........Our Hometown Web Publishing is The Last Newspaper CMS & Website You'll Ever Need.  We help you generate revenue, engage with readers, and increase efficiency with Our Hometown's Digital & PrePress CMS features to fit your needs & budget.OHT's Web Publishing Platform is:-Powered with WordPress-Hosted on Amazon Web Services-Integrated with Adobe InDesign & Google Drivehttps://our-hometown.comSubscribe to our YouTube channel: https://www.youtube.com/channel/UCKw6KpKUiQkWldrX2-J1Kag?view_as=subscriberOur-Hometown can be reached via email for comments or questions at: ops@Our-Hometown.com

Greg Jarboe is president of SEO-PR, which he co-founded in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He's also the author of ‘YouTube and Video Marketing' and one of the 25 successful online marketing gurus profiled in Michael Miller's Online Marketing Heroes.  Since 2003, Jarboe's written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He's spoken at over 80 industry conferences. In addition, he's an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.Katie Paine, aka The Measurement Queen, has been a pioneer in the field of measurement for three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media.  Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. In her consulting practices, she designs measurement dashboards for some of today's most admired companies. More recently, Katie was named one of “25 women who rock social media” by Lee Odden's prestigious Online Marketing Blog. She contributes to Communications World, PR Week, and Business Marketing. They talk with Fletcher Marketing PR's Director of Media Relations, Allison Lester, about the upcoming transition from Google Analytics to the new GA4. Google Analytics has been utilized by professionals for the better part of a decade and is now being transitioned due to the fast-paced growth of our world. They talk about the difference between Google Analytics and GA4 regarding: Measurement of events rather than sessions Engagement rates Adjustments in the attribution model Tracking of cohorts The process of setting up goals  Integrated Marketing  And why you shouldn't wait until Q2 to get started on transitioning your business Sessions will be held this April to provide information on GA4 to PR professionals. Visit www.painepublishing.com or email Katie at measurementqueen@gmail.com. Listen to this episode of MsInterPReted to find out more about the transition from Google Analytics to the new GA4.  Follow Katie Paine on:Follow Jill on Twitter: @queenofmetricsVisit: https://painepublishing.com/  Follow Greg Jarboe on:On Twitter: @gregjarboeOn LinkedIn: https://www.linkedin.com/in/greg-jarboe-876364/ Follow Fletcher Marketing PR on:Website:  https://www.fletchermarketingpr.com/On Facebook: https://www.facebook.com/FletchermarketingprOn Twitter:  @fletcherprOn Instagram:  https://www.instagram.com/fletcher.pr/Follow Kelly on Twitter: @KDFletcherFollow Mary Beth on Twitter: @marybethwest 

Only a few weeks in and 2023 is already shaping up to be an interesting year for online entrepreneurs. If you're a thought leader and trying to get your voice out there with a course, coaching program, or speaking then you'll want to lean into these 2023 Predictions.  In this episode, I talk about the big changes already happening in the only space with SEO, Google Analytics, People First Content, and of course AI. The newest good and bad 2 letter word.  If you're like most people I know you've heard about AI Chat GPT, Midjourney, and all of the other new words that have popped up in the last 2 months. In this episode, I share my take on it as an app creator, thought leader, and content creator. I give a little background so you're well informed in these internet streets and you know the best ways to use it to enhance your business and not hurt it in the process.  The good news AI is NOT replacing anyone but it does have a few advantages and disadvantages to consider  I also share some new updates we have in SEO Assist that you can try today at https://seoassist.com/tryme. Our new features are built with you the thought leader in mind, if your looking for a tool that uses your voice and doesn't just replace it with generates content definitely give this free content flow a try. We're out here to help you show up better in search. 

As arts marketers, it's easy to get distracted by shiny new digital marketing trends or bogged down with low-impact work. In this episode, we cut through the noise and help you focus on strategies that yield the greatest results for your organization. Media Moment (2:15) - News outlets, like Axios, have published eye-catching headlines about Google and Meta's declining ad dominance. The articles are shocking, but should we really panic? Dan sits down with CI's own Ally Duffey Cubilette to look at how U.S. ad spend is changing and what this really means for arts marketers. Digital Download (10:30) - Dan chats with Principal Consultant Nick Nolte about the digital tools and strategies you should prioritize in 2023 and beyond. They'll cover topics like first-party data, Google Analytics 4, and SEO-focused content to help you gain high-impact results. CI to Eye Interview (27:43) - CI's Managing Director Christopher Williams catches up with Ballet Austin's executive director Cookie Ruiz, who shares her team's unique approach to customer service. You'll also learn more about their powerful on-site engagement strategy and how it's turning newcomers into brand evangelists. LINKS: Slow fade for Google and Meta's ad dominance Forecast 2023: Ad Spending Will Slow Down Next Year But Will Continue To Grow CI Ticket Buyer Media Usage Study

After more than a decade in the business, the CRO experts and UX strategists at The Good have identified patterns while working with clients. Through their experience, they discovered that when you optimize specific areas of a website, you consistently get an improved conversion rate and increased revenue. In this episode, Jon and Ryan explore the different tests that The Good team has had success with time and time again.  Listen to the full episode if you want to learn: How annotating in Google Analytics can help you in the future What variants and control are in A/B testing What tests to run on your ecommerce website Why these five tests are effective  If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow. 

Listeners and customers sent in their questions for us to answer, and we did just that! Questions about burnout, Google Analytics importer, our new hires, and more.

This week I talk about moving from Googles UA to GA4 [powerpress]

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We all have dreams of our voice over website landing on page one of Google. But is it just that... a dream? Or is it possible for a VOpreneur to put in the effort to actually build their on page SEO and truly land on page one of the results? Gina Scarpa has done an amazing job for her own voice over website, ranking highly for over 80 different keywords. In this incredible interview she holds nothing back, offering up countless tips and tricks for how to improve your website SEO and drive those search results higher. Gina Scarpa Online Website - https://ginascarpa.com Coaching - https://positivevoicesct.com Twitter - https://twitter.com/ginascarpa LinkedIn - https://www.linkedin.com/in/gina-scarpa-874baa22 Facebook - https://www.facebook.com/voiceoversbygina Instagram - https://www.instagram.com/ginascarpa TikTok - https://www.tiktok.com/@voiceoversbygina?lang=en Resources Mentioned in this Episode How to set up Google Analytics: https://youtu.be/njri8_gJTs0 Check your keywords and search ranking: https://whatsmyserp.com/serp-check Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/     Marc Scott on Instagram - @marcscott RESOURCES * 20 Video Ideas for TikTok and Instagram (FREE DOWNLOAD)  Visit https://marcscottcoaching.com/20videoideas * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * Need a little marketing help? Download a FREE eBook - 5 Steps to Marketing Like a VOpreneur Download now at https://marcscottcoaching.com/5marketingstepsebook * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur   EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit http://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit http://krystawallrauch.com   If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult  

In this episode of The Kula Ring, Justin Rinaldi from Safety Speed Manufacturing discusses the impact of switching from Universal Analytics to Google Analytics 4, how to help ease that transition, and ways to adapt to increased privacy regulations.

Hello Happy Site Owners and Webmasters! Tips this week include: The last of the Google Tag Manager and Optin Click tracking tutorials are finished in GA4 course!!!! The GA4 affiliate program is opening, and a request for testimonials has been sent Updates to the DIY SEO course and workshop order Yoast SEO has a totally new User Interface coming in today's update Thrive has been acquired by WPBeginner A post on how beauty bloggers make money that all bloggers need to read Advice on building an online course that you need to read before you do it Amazon Influencer program limits what they will pay commission on Google may boost posts that have more than just an Amazon affiliate link YouTube's new Terms of Service revenue modules are rolling out See graphs of just how fast AI is moving and monetizing The Pro version of ChatGPT has been released More free AI tools are on the way Google Will launch 20 new AI products this year A great example of using ChatGPT for research and ideas Why you must pay attention to the AI tool license Artists are suing AI image tools for using their work as the seed Meta signs a deal with ShutterStock to train its AI with pro images Listen to the Podcast BlogAid Happenings This past week I have been on fire making new tutorials for BlogAid courses and watching tutorials to learn new things, mainly AI related for both BlogAid and my other projects. The AI landscape moves like high-water rapids and it's a LOT to keep up with. But, it will directly impact the way you use it, and how I'll be using it in courses to teach you how to make the most of it. So, I intend to keep Tips Tuesday what it has always been - a way for you to stay way ahead of the curves. And right now, that's going to include a bunch of AI news in the mix. BlogAid Course Happenings Ultimate GA4 Course for Bloggers Tutorials are Finished!! Woot!!!! I did a super happy dance on Saturday when I uploaded the last 10 of the Ultimate GA4 Course for Bloggers tutorials!!! They were all on how to track your optin clicks, including what page those clicks were on. And, they include using Tag Manager to do it. GA4 Course Affiliate Program Opening This past week I also touched base with past affiliates of BlogAid courses to invite them to be an affiliate of the GA4 course. And we're now lining up webinars for their peeps so they can see the power of GA4 and all you can do with it, including how easy it is to make custom reports that mimic the important data you're used to seeing in Universal Analytics. Over the next weeks I'll be inviting course members to join the affiliate program too. Request for GA4 Course Testimonials I'm so delighted by all of the kind words y'all have expressed to me privately about how much you are enjoying the GA4 course. Yesterday I sent out invitations to share your testimonials about the course with details on what to send in. So, look for that email if you're already in the course. And thank you so much for taking a couple of minutes to reply. It means so much to me and to the success of the course in helping as many bloggers as we can make the switch to GA4 easily. DIY SEO Course Tutorial Updates This past week I also began the process of revamping the tutorials in the DIY SEO course before we get started with our Quick Checks and Workshops. The Google Connections section has been revamped with the removal of the Google Analytics connection tutorials, as they were for Universal Analytics, and nobody needs to connect to that anymore. All of the Yoast SEO tutorials have also been updated. And I only had one new one to make for the changes to the Integrations section so far. But, the big UI revamp is scheduled to launch today, so I'll need to revisit those tutorials and see what changed with the look and layout and language. In a moment you'll hear about a major change with ChatG...

Las técnicas de Upselling y Cross-Selling son muy recurrentes para poder aumentar los ingresos de una venta, pero para que estas técnicas sean efectivas, es de suma importancia no olvidar una parte fundamental: la satisfacción del cliente. Para no fallar en el intento, en este episodio contamos con el conocimiento de Mauro Lucas Chius, que es especialista en e-Commerce y marketing digital. Actualmente es dueño de la Agencia de Marketing Estudios Media, que ayuda a comercios y empresas a obtener nuevos clientes y promocionar sus productos o servicios en internet. “El Cross-Selling son ventas cruzadas. Se basa en ofrecer productos complementarios al producto base que se está llevando”, explica Mauro, y enseña que “el Upselling es cuando haces que la venta eleve la propuesta al consumidor y lleve un producto de mayor calidad y valor más alto”. Se le debe convencer al cliente de que las propuestas de otros productos o servicios adicionales son para su beneficio, sin que se note demasiado el interés por vender, logrando otro de los objetivos de cualquier negocio: captar y fidelizar clientes. “Cuando vamos a desarrollar estas estrategia, primero vamos a conocer al público, porque el producto que vamos a ofrecer tanto para complementar como para elevar la propuesta tiene que solventar las necesidades del cliente. No es que ofrecemos productos simplemente por hacerlo”, aclara nuestro invitado. Lograr hacer estas estrategias no siempre depende de nosotros, ya que algunas plataformas no nos dan la libertad de implementarlas, pero si somos los dueños de la tienda, vale la pena tenerlas en cuenta para crecer nuestras ventas. “Una buena experiencia hace que el cliente te vuelva a comprar y eso vale muchísimo, porque un cliente que ya te compró es más fácil retenerlo”, destaca Mauro. Para el caso de los emprendedores que sólo cuentan con un tipo de producto, estas estrategias pueden no ser convenientes, porque “no tenemos más productos para ofrecer y tenemos que ser más creativos y realzar el valor con otra estrategia, como envíos gratis, servicios posventa, mejorar la atención, etc.”, recalca nuestro especialista. Por otro lado, vamos a necesitar de tecnología y una parte técnica que permitan el desarrollo del Upselling y Cross-Selling. “Dependemos de que la página que usemos nos autorice a hacer este tipo de estrategias, sino estaremos muy limitados para llevarlas adelante. Sobre lo técnico, como dueño de negocio, tengo que tener conocimiento o contratar un experto en estas estrategias”, comenta Mauro.  Para saber si el método que elegimos está funcionando o no, siempre está la recopilación de datos a través de herramientas de medición. “Uso mucho Google Analytics, que nos ayuda a medir estas estrategias mediante métricas, y Tag Manager, con la que creamos eventos, hacemos seguimiento a los botones, al carrito, al check out, a las páginas, etc., y ahí podemos medir todo el flujo de tráfico”, expone nuestro especialista que, en su caso, recopila datos “de uno a tres meses, dependiendo del tráfico que tenga el sitio web”. “En un mes ya puede haber un incremento de las ventas si está bien trabajado”, afirma. Un tip que nos da Mauro es “no abusar de estas estrategias”, “porque si continuamente estamos ofreciendo más productos, producimos el efecto contrario y resta valor porque en cada paso queremos venderle otro producto al cliente”. “Hay que trabajarlo equitativamente. Yo lo uso en productos ‘estrella' o que se relacionan mucho a la actividad o al producto principal, o lo hago en los productos que tienen mucha salida”, cuenta. Y finalmente, Mauro aconseja que “en las ventas cruzadas, los productos complementarios no tienen que superar el valor del producto principal, sino que deben rondar entre el 25 y el 30 por ciento para que el comprador lo tome como una inversión más que como un gasto”. Página web: estudiosmedia.com.ar Instagram: @maurochius

Learn what is up for Season 8 and welcome our guest, George Nenni. It's been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don't miss a minute. George is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer's Guide to Google Analytics 4, A Car Dealers' Guide to Digital Marketing, and A Car Dealer's Guide to Google Business Profile, all available on Amazon. Thank you all for an incredible season of learning and growth. We are excited for what is to come! News: