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Welcome to Barn Talk! In this Hot Topics episode, Sawyer and Tork are back in the barn to tackle everything from the ups and downs of farm life to big-picture issues shaking the world right now. Sawyer opens up about the tough decision to close his direct-to-consumer meat business, Farmer Grade, sharing an inside look at the challenges of doing it all, why health comes first, and how focusing on less can lead to greater impact. The guys jump into headline-making topics like the latest bombshells from the Epstein files, debates around voter ID laws and the SAVE Act, global military strategy in Greenland, and the fast-moving world of AI—touching on both its business impacts and its wild new capabilities. They wrap with a fresh take on social media trends, entrepreneurship, and the importance of pruning your digital life for real value. If you're looking for honest, straight-shooting conversation about farming, business, and the world at large, you won't want to miss this episode!SUBSCRIBE TO THE PODCAST ➱ https://bit.ly/3a7r3nR SUBSCRIBE TO THIS'LL DO FARM ➱ https://bit.ly/2X8g45c LISTEN ON:SPOTIFY ➱ https://open.spotify.com/show/3icVr4KWq4eUDl7Oy60YMY APPLE ➱ https://podcasts.apple.com/us/podcast/barn-talk/id1574395049Follow Behind The Scenes
Scott Galloway is an American professor of marketing at NYU Stern, entrepreneur, author, and podcast host. | QUO: Business Phone System for Startups. Try QUO for free, PLUS get 20% off your first 6 months when you go to https://quo.com/TRIG Triggernometry is proudly independent. Thanks to the sponsors below for making that possible: - MassZymes by BIOptimizers: digestive enzyme formula. CLICK https://bioptimizers.com/trigger. Use code TRIGGER to get 15% off your order. - Next Insurance: 100% Dedicated to Small Business. Click
Happy Valentine's Day! Favour Obasi-ike, MBA, MS breaks down proven strategies for monetizing and segmenting business email lists using platforms like Flodesk. Learn why email marketing delivers $36-$40 ROI for every dollar spent compared to social media, how to segment contacts based on behavior and engagement, and the technical foundations (DNS, backlinks, deliverability) that make campaigns successful. Discover workflows for turning subscribers into buyers through strategic segmentation, behavioral targeting, and quality-over-quantity content delivery.Episode Key Takeaways1. Email Marketing ROI Dominates Social Media – For every $1 spent on email marketing, businesses earn $36-$40 back, far exceeding social media returns.2. Segmentation Drives Conversions – Segment email lists by link clicks, engagement levels, and business vs. personal contacts to send targeted content that resonates.3. Technical Setup Matters – Proper DNS configuration, Google Search Console integration, and backlink strategies improve deliverability and SEO performance.4. Quality Over Quantity – Sending fewer, high-value emails with 15-minute read times generates more revenue than frequent, low-engagement blasts.5. Behavioral Targeting Wins – Track website behavior and email interactions to create personalized follow-up sequences that match subscriber intent.Episode Timestamps[00:00] Introduction: Monetizing and segmenting email lists[02:00] Why email outperforms social media ($36 ROI per $1)[05:00] Building business email lists as valuable assets[10:00] DNS, deliverability, and technical foundations[15:00] Segmentation strategies using link tracking[24:00] Creating consistency through targeted workflows[27:00] Backlinks and SEO benefits from email campaigns[32:00] Calculating engagement: 50 touchpoints = $36 product[45:00] Flowdesk features and automation workflows[68:00] Frequency matters: Quality beats quantity[71:00] Behavioral targeting and site tracking integrationPodcast Episode FAQsQ: What email marketing platform does Favour recommend?A: Favour specifically discusses Flowdesk for its segmentation capabilities, checkout features, and workflow automation that allow precise targeting based on subscriber behavior.Q: How often should I send emails to my list?A: Quality beats quantity. Favour sent only one email in February but generated revenue, leads, and referrals. Ask your audience through polls how often they want to hear from you.Q: What's the difference between business and personal email contacts?A: Business emails (domains like @company.com) engage differently and should be segmented separately. They're checked 3-5 times daily and represent higher-value prospects.Q: How do I improve email deliverability?A: Configure DNS records properly (A, TXT, CNAME), connect to Google Search Console, build backlinks through anchor text in emails, and maintain engagement with quality content.Q: What is behavioral targeting in email marketing?A: Tracking which links subscribers click, what pages they visit on your website, and how they engage with content to send personalized follow-up sequences that match their interests.Memorable Quotes by Favour Obasi-ike, MBA, MS"For every dollar that you spend on email, you get $36 to $40 back compared to social media where you may not get up to a dollar back or $2 back.""The best person to tell about what you wrote on your website is your contact list—the same way the best person to tell about something is your best friend.""I can have 50% open rate and no sales, that's vanity. But if you have 10-20% and that gives you more revenue because it's the right audience and it's segmented, then it helps a lot.""Don't just post on your website and expect magic to happen, abracadabra. You have to be intentional, you have to be factual.""Quality beats quantity. If you're actually able to capture that first party data and implement site tracking, it's very powerful to segment those people and send them follow-up messages."Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Brews and Business, the hosts reflect on what the podcast has meant to them—both personally and professionally and dive into the real, unfiltered realities of business ownership. They talk about missing the rhythm of consistent conversations with like-minded entrepreneurs, how podcasting sharpened their communication and interviewing skills, and why being on camera helped them gain confidence when connecting with high-level professionals. The conversation also explores the mindset shift that comes with business ownership, setting boundaries with clients, and why many entrepreneurs feel “officially unemployable.” The episode wraps with an honest discussion about economic uncertainty, industry stagnation, and how rapid change especially after the COVID has impacted service-based businesses. From four-day work weeks to weathering slowdowns, this episode is about finding rhythm, protecting mental health, and staying grounded when the business world feels unpredictable. Key Notes / TakeawaysPodcasting created consistency, rhythm, and meaningful conversations outside the daily grindHosting a podcast improves communication, curiosity, interviewing, and sales skillsBeing on camera builds confidence and reduces intimidation when networkingHigh-level professionals are “just people too,” making connection easierBusiness ownership creates a fundamentally different mindset than employmentMany owners feel tempted to clock in, clock out, and let problems be “not my problem”Financial freedom allows flexibility and future career shiftsSetting boundaries is essential—even if it costs clientsA four-day work week (or closed Fridays) significantly improves mental healthDigital businesses often face unrealistic 24/7 client expectationsNot every fire needs to be put out immediately—some resolve themselvesEconomic stagnation is harder than clear downturns because it stalls decision-makingMarketing and landscaping are often cut first during tight economic timesCOVID created a temporary boom in home-based industries, followed by a correctionToo much change too fast prevents businesses from finding a new rhythmEpisode Chapters00:00 – Introduction & Reflecting on the PodcastWhy the rhythm of consistent conversations was missed04:30 – What Podcasting Teaches YouCommunication, curiosity, interviewing, and confidence growth10:15 – Networking Without IntimidationRealizing industry leaders are just people15:40 – “Officially Unemployable” MindsetWhy business owners think differently than employees21:10 – The Allure of Clocking In and OutWhy owners sometimes want fewer responsibilities26:30 – Financial Freedom & Career FlexibilityRethinking lifelong careers and future business ideas33:45 – Setting Boundaries with ClientsWhy saying no matters more than saying yes39:20 – The Four-Day Work Week ExperimentMental health, team morale, and closing on Fridays46:10 – Losing Clients by Creating BoundariesWhy it's sometimes necessary—and worth it52:30 – Fires That Can WaitLetting problems resolve themselves57:40 – Business Stagnation & Economic UncertaintyWhy not knowing is worse than knowing things are bad1:04:15 – Industries Hit First in Tough TimesMarketing, landscaping, and service-based businesses1:10:00 – Post-COVID Business RealityFrom boom to crunch and finding a new normal1:15:30 – Too Much Change, Too FastWhy businesses need time to reset and find rhythmBecome a supporter of this podcast: https://www.spreaker.com/podcast/brews-business--5630487/support.
Gugs Mhlungu chats to Natasha Robson-Lovato, Chef, Baker and Owner of Chickadee Acres about the farm-to-table venture offering fresh produce, baked goods, and hands-on cooking classes that celebrate sustainable living and real food. Weekend Breakfast with Gugs Mhlungu is broadcast on 702, a Johannesburg based talk radio station, on Saturdays and Sundays Gugs Mhlungu gets you ready for the weekend each Saturday and Sunday morning on 702. She is your weekend wake-up companion, with all you need to know for your weekend. The topics Gugs covers range from lifestyle, family, health, and fitness to books, motoring, cooking, culture, and what is happening on the weekend in 702land. Thank you for listening to a podcast from 702 Weekend Breakfast with Gugs Mhlungu. Listen live on Primedia+ on Saturdays and Sundays from 06:00 and 10:00 (SA Time) to Weekend Breakfast with Gugs Mhlungu broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/u3Sf7Zy or find all the catch-up podcasts here https://buff.ly/BIXS7AL Subscribe to the 702 daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
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Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com and SparkToro.com, and the importance of focusing on long-term performance over short-term rankings.Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksDetailed TimestampsIntroduction & Topic Overview00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competitionDirect vs. Indirect Competitors03:10 - 04:46 - Defining direct and indirect competitors in your market04:46 - 06:17 - Market share dynamics and competitive positioningPractical Example: Flower Business Case Study06:17 - 09:13 - Using a Valentine's flower business as a practical example09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns11:47 - 14:22 - Applying competitive insights to pricing and positioningSEO Strategy & Competitive Analysis14:22 - 17:35 - Understanding competitor strengths and weaknesses17:35 - 20:48 - Using competitive intelligence for content strategy20:48 - 23:19 - Keyword research and search intent analysisTools & Resources for Competitive Research23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro25:42 - 27:58 - Cost-effective alternatives for competitive analysis27:58 - 30:16 - Building long-term visibility through strategic toolsLive Q&A Session Begins•30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?Google vs. Instagram Strategy Discussion32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogyWebsite Validation & Trust Building40:30 - 43:12 - The importance of having a website for business credibility43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website45:38 - 48:05 - Building relationship models across platformsAdvanced SEO Tactics48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend50:21 - 52:47 - Understanding audience targeting and customer journey mapping52:47 - 54:26 - Closing remarks and how to stay connected on ClubhouseFrequently Asked Questions (FAQs)1. What is the difference between direct and indirect competitors?Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farmer's markets selling flowers would be indirect competitors to a specialized florist.2. How do I find out who my competitors are?Favour recommends using several competitive analysis tools:SimilarWeb: For website traffic and audience insightsSocialBlade: For social media analytics and competitor trackingSparkToro: For audience intelligence and content discoveryYou can also identify competitors by searching for your target keywords on Google and seeing which businesses rank for those terms. Consider both national, international, local, and regional competitors depending on your market scope.3. Should I focus on Google or Instagram for my business?According to Favour, Google is the most unsaturated platform because it's based on search intent—people actively looking for specific solutions. Instagram is a feed-based platform better suited for brand awareness and showcasing visual results (before/after transformations, product demonstrations).Best approach: Use both strategically. Google captures pre-purchase intent (people researching solutions), while Instagram provides post-purchase validation and builds brand awareness. Having a website connected to your Instagram profile adds credibility and improves your off-page SEO.4. What's more important: ranking or performance?Favour emphasizes that performance is more important than ranking. Rankings fluctuate constantly (like stock prices or gas prices), but performance focuses on long-term outcomes:How quickly can you serve customers?What value do you provide beyond just appearing in search results?Can customers find your information when they need it?Anyone can rank with AI-generated content today, but what makes your business different is the experience, speed, and value you deliver to customers.5. How do I approach SEO if I have no competition in my field?When you're in a niche market with little to no competition, Favour suggests:Reverse engineer your success: If you're getting traction on Instagram, create corresponding website content (10 Instagram posts = 10 website articles)Focus on search volume: Research if there's search demand on Google for your servicesBuild credibility: Having a website validates your business more than social media aloneCreate content ecosystems: Connect your social media to your website through embedding posts and cross-linking6. Why is having a website important if I already have Instagram?A website provides business validation and credibility. As Favour's example illustrated: if three businesses offer the same service but only one has a website, customers will trust the one with a website because it demonstrates investment in human resources, infrastructure, and long-term commitment.Additionally, a website enables off-page SEO—when your Instagram links to your website, you're building relationship models between platforms that improve your overall search visibility.7. What is pre-purchase vs. post-purchase intent?Pre-purchase intent: Customers researching before buying (e.g., reading Amazon reviews, comparing products on Google)Post-purchase intent: Customers who already bought and need guidance (e.g., watching YouTube tutorials on how to use an air fryer they purchased)Understanding this distinction helps you create appropriate content for each stage of the customer journey. Google and review sites capture pre-purchase intent, while platforms like YouTube and Instagram serve post-purchase needs.8. Should I run ads if people can't find my business organically?Favour advises: Don't run ads first if people can't find you organically. If the answer to "Will they find my business without ads?" is no, then focus on building organic visibility first through SEO and content creation.If people can already find you organically, then running ads becomes more cost-effective because you're amplifying existing brand awareness rather than starting from zero.9. What are applied SEO marketing tactics?Applied SEO refers to search everywhere optimization—not just optimizing for Google, but creating a comprehensive presence across all platforms where customers might search:Google searchInstagram searchYouTube searchSocial media platformsReview sitesLocal directoriesIt's about understanding customer behavior across multiple touchpoints and ensuring your business is discoverable wherever customers are looking.Additional Resources MentionedSimilarWeb: Competitive website analyticsSocialBlade: Social media statistics and trackingSparkToro: Audience research and insightsChatGPT: AI content generation tool (mentioned in context of ranking vs. performance)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
From Washington, D.C. to the Brooklyn waterfront, Lindsay Green shares how a career in finance evolved into a mission to transform industrial spaces into engines of opportunity for underserved communities.Lindsay Green is the President and CEO of the Brooklyn Navy Yard, where she leads one of New York City's most ambitious models for inclusive economic development. With more than 550 businesses and 11,000 employees on site, the Navy Yard is not simply a real estate portfolio but a living ecosystem designed to create quality jobs and connect local residents to meaningful careers. Her work blends business strategy, workforce development, and community engagement into a powerful example of how cities can rethink the purpose of former industrial spaces.Her journey began in Washington, D.C., where daily exposure to economic disparities shaped her desire to work at the intersection of business and community impact. After studying economics at Harvard and starting her career in investment banking at Goldman Sachs, she discovered urban development through the Urban Investment Group under Alicia Glen. Mentorship from leaders like Glen and MIT professor Phil Thompson helped her shift from traditional finance to mission driven economic development. A detour into the food industry after Yale School of Management eventually led her back to this work, culminating in her leadership at the Navy Yard in 2022.Lindsay explains how the Brooklyn Navy Yard goes beyond affordable real estate to support small, women owned, and minority owned businesses with mentorship, capital access, and technical advisory services. She highlights the Brooklyn STEAM Center, a public high school that gives 600 students hands on training with industry grade equipment, as well as new adult reskilling programs that recognize the value of both digital and analog problem solving. Through initiatives like the Micro Business Accelerator Program, she is building pathways for entrepreneurs to start small, grow, and scale within a supportive ecosystem.This conversation explores leadership, economic mobility, and the importance of early exposure to career possibilities. Lindsay's work demonstrates that revitalizing industrial spaces can do more than preserve history. It can create futures. Tune in to hear how thoughtful economic development can reshape communities and expand opportunity for the next generation.Chapters:00:00
Off The Grid: Leaving Social Media Without Losing All Your Clients
If you're stressed about using Spotify, Substack, Google, Instagram, or any other platforms... this episode is for you!Today I'm talking about how to choose platforms & tech tools without selling your soul — and why I'm still on Substack even though I kinda hate it.
February is heart month and Matt and Allie are back with this month's clinical corner article discussing aerobic exercise and the benefits for patients with chronic lumbar radicular pain. Follow along as Matt goes over the article, poses his question to PT students listening, and shares the outcomes and findings. You'll hear about five different cases of patients with this chronic issue who had clinically meaningful changes including aerobic exercise to their treatments.Read the article here: https://www.jospt.org/doi/10.2519/josptcases.2025.0171Did you know that you don't need a doctor's prescription to receive physical therapy? The laws of Direct Access allow you to receive physical therapy without a referral and still use your insurance benefits! Learn more on how Direct Access can help YOU! Our website: https://www.oxfordphysicaltherapy.com/
Trap Talk Reptile Network PresentsKush's Korner Ep.99 How to stand out as a small business in the industry with Clint BartleyJoin The Kush's Korner/Kush Reptile Patreon: / membership HOST: Steven Kush / scrubshepherd GUEST: Clint Bartley / metazoticsllc JOIN TRAP TALK FAM HERE: https://bit.ly/311x4gxSUPPORT USARK: https://usark.org/MORPH MARKET STORE: https://www.morphmarket.com/stores/ex...SUBSCRIBE TO THE TRAP TALK NETWORK: https://bit.ly/39kZBkZSUBSCRIBE TO TRAP TALK CLIPS: / @traptalkclips SUBSCRIBE TO THE TRAP VLOGS:https://www.youtube.com/channel/UCKxL...SUPPORT USARK: https://usark.org/memberships/Follow On IG: The Trap Exotics
January’s jobs report just shattered expectations—and it could signal a major turning point for the U.S. economy. On this episode of Main Street Matters, Elaine Parker of the Job Creators Network sits down with Mike Palicz, Tax Policy Director at Americans for Tax Reform and former Trump administration official, to break down the latest economic data. With 130,000 jobs added, rising wages, and a shrinking federal workforce, the numbers point to renewed private sector strength and growing economic momentum. They dive into how pro-growth tax policies are driving investment, boosting worker productivity, and increasing take-home pay for American families. Plus, what role AI is playing in reshaping the workforce, why construction jobs are surging, and how falling interest rates and rising wages are improving affordability. Elaine and Mike also tackle the political messaging battle ahead of the midterms—why many Americans still don’t feel the full impact of tax relief, and how conservatives can better connect policy wins to real-life stories from small businesses and workers.See omnystudio.com/listener for privacy information.
The main topic with Dana Peffer of Sgt. Peffer's Cafe Italian was the games voters and the legislature are playing with minimum wage and the impact that has on small business owners. All of the other annyoing questions I asked her had to do with dropping glasses, too-small plates, whether today's teens are good workers, and more.
In this episode of the Shift AI Podcast, Casey Mulligan—former Chief Economist of the White House Council of Economic Advisers and current Chief Counsel for Advocacy at the U.S. Small Business Administration—joins Boaz Ashkenazy for a timely conversation on how AI is reshaping small businesses, regulation, and the broader labor market.Casey shares his path from University of Chicago professor to serving in two presidential administrations, where he introduced automated reasoning tools into economic policy work well before the rise of large language models. He explains how his office now uses AI to review thousands of federal regulations and ensure small business voices are represented in Washington.The discussion explores accelerating AI adoption among small firms, the recent surge in new business formation, and why smaller companies may benefit more from AI than large incumbents. Casey also addresses concerns about job displacement, drawing lessons from past waves of automation and outlining why he believes the long-term impact will be increased productivity and opportunity.The episode closes with a forward-looking perspective on education, entrepreneurship, and why the “human touch” will remain a critical advantage in the future of work.Chapters[00:00] From University of Chicago to the White House[03:05] Advocating for Small Businesses in Washington[07:29] AI and the Labor Market: Lessons from Economic History[12:14] The Startup Surge and Small Business Formation[13:48] Using AI Inside the Federal Government[17:20] Vibe Coding, APIs, and Custom Productivity Tools[18:07] Automated Reasoning and Microsoft's Z3[21:23] AI in Education and Learning[24:31] Two Words for the Future of Work: Human TouchConnect with Casey Bryant MulliganLinkedIn: https://www.linkedin.com/in/casey-bryant-mulligan/Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy/Email: info@shiftai.fm
Send a textOnline reviews used to be a shortcut to confidence. Now they feel more like a coin toss. One minute a product has thousands of glowing 5-star ratings, the next minute you're convinced half of them were written by bots, paid influencers, or AI tools that have never touched the product.In this episode of the Mike & Blaine Podcast, we dig into how the internet slowly broke trust—and what that means for businesses trying to grow in a world where skepticism is the default setting. We unpack how fake reviews, influencer culture, AI-generated content, and performance marketing have turned authenticity into a competitive advantage instead of a baseline expectation.But this isn't just a rant about broken systems. It's a conversation about strategy. If trust is now the most valuable currency in business, how do you actually earn it? We talk about why over-polished branding can backfire, why transparency beats perfection, and why showing real trade-offs often builds more credibility than pretending your product is flawless.We also explore what customers are actually responding to now: real stories, honest downside, consistent delivery, and brands that feel human instead of manufactured. From long-term reputation building to word-of-mouth loops, we connect these shifts to practical business tactics—how you design your marketing, how you structure your offers, and how you communicate value without hype.If you run a business, create content, or sell anything online, this episode will likely change how you think about growth. Because in a noisy, automated, AI-saturated world, trust isn't built through louder marketing—it's built through better behavior.Enjoy the episode, and if you want to support the show, visit http://mikeandblaine.com and buy us a beer
As more small businesses move sales, payments, and customer relationships online, they unlock new opportunities, but they also become easier targets for cyber-criminals and other threat actors.In this episode of Local to global: The power of small business, host JJ Ramberg sits down with Shamina Singh, Founder & President of the Mastercard Center for Inclusive Growth, and Brian Cute, Interim CEO and Director of Capacity & Resilience at the Global Cyber Alliance, to explore what Southeast Asia's fast-growing digital economy reveals about the cybersecurity challenges facing micro, small and medium-sized businesses everywhere.Together, they unpack what cyber-risk looks like on the ground, from phishing, ransomware, and malware to low-tech scams like QR-code sticker switching. They also examine why the damage rarely stays local; when a small supplier gets hit, disruptions can cascade through regional networks and even global supply chains.The good news is that their collaboration in Southeast Asia is also surfacing solutions that the rest of the world can borrow. Singh and Cute share what works, including public-private partnerships that deliver practical toolkits, localized training, and basic cyber hygiene that businesses can adopt, especially as AI-driven fraud and deepfakes make scams harder to spot.Local to global: The power of small business is a podcast series from GZERO Media's Blue Circle Studios and Mastercard, exploring why small businesses are poised to play an even bigger role in the future of the global economy. Host: JJ RambergGuests: Shamina Singh, Brian Cute Subscribe to the GZERO World with Ian Bremmer Podcast on Apple Podcasts, Spotify, or your preferred podcast platform, to receive new episodes as soon as they're published. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1961: Emma Worden lays out a practical guide for entrepreneurs weighing the decision to bring on help in their small business. She explores the financial, strategic, and emotional aspects of hiring, from choosing between contractors, employees, or partners to leveraging automation tools, helping you avoid premature hires while still scaling smart. Read along with the original article(s) here: https://womenwhomoney.com/hire-help-small-business/ Quotes to ponder: "Hiring help lets you grow your revenue faster, expand your business, and boost its efficiency." "When translated into actual numbers, it seems that a business with an owner and just one employee faces an average employment cost of $56,770 per worker." "If you're ready to hire the first candidate you come across, then the answer is obvious. You need help." Episode references: Asana: https://asana.com Zoho Recruit: https://www.zoho.com/recruit/ QuickBooks: https://quickbooks.intuit.com Odoo: https://www.odoo.com SAP Business One: https://www.sap.com/products/business-one.html
This podcast episode provides a comprehensive overview of technical SEO, emphasizing its critical role in any successful digital strategy for 2026. Favour Obasi-ike, MBA, MS delves into the core components of technical SEO, including Core Web Vitals, mobile optimization, and the detrimental impact of crawlability issues and broken links.This episode also highlights the significant growth of the SEO services market, projected to reach nearly $150 billion by 2031. You will gain valuable insights into the importance of a technically sound website for improving user engagement, search engine rankings, and overall online visibility. Favour also shares information about relevant technical SEO courses and resources.Purchase all your Free and Paid Technical SEO Courses available in 2026 here >>Podcast Episode Timestamps[00:00 - 00:10] Introduction: Technical SEO Courses and Stats for 2026[02:57 - 03:45] What is Technical SEO and Why is it Important?[03:45 - 04:27] The Importance of Website Speed and Performance[04:27 - 05:21] Global SEO Services Market Size and Growth Projections[05:51 - 07:19] Understanding Core Web Vitals and Their Impact on User Engagement[07:19 - 08:42] The Significance of Mobile Optimization for SEO[08:50 - 12:06] Crawlability, Broken Links, and Their Effect on Search RankingsFAQs for Technical SEOWhat is technical SEO?Technical SEO refers to the process of optimizing the technical aspects of a website to improve its ranking in search engines. It focuses on making a website faster, easier to crawl for search engine bots, and more understandable for search engines. This includes optimizing website speed, mobile-friendliness, site structure, and ensuring there are no broken links or crawl errors.Why is technical SEO important for my website in 2026?Technical SEO is crucial for your website's success in 2026 because it directly impacts your search engine rankings and user experience. With the increasing competition online, having a technically sound website is no longer a niche specialization but a fundamental requirement. A well-optimized website will have better visibility on search engines, leading to more organic traffic, higher user engagement, and ultimately, more conversions.What are Core Web Vitals?Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They consist of three main metrics: Largest Contentful Paint (LCP), which measures loading performance; First Input Delay (FID), which measures interactivity; and Cumulative Layout Shift (CLS), which measures visual stability. Websites that meet Core Web Vitals standards can experience a significant increase in user engagement. Read more about Technical SEO from Google DocumentationHow does mobile optimization affect SEO?With over 60% of global website traffic coming from mobile devices, mobile optimization is a critical factor for SEO. Search engines like Google prioritize mobile-friendly websites in their rankings. A website that is optimized for mobile will provide a better user experience for mobile users, leading to higher engagement, lower bounce rates, and a greater likelihood of ranking on the first page of search results.Where can I find the best technical SEO courses?There are numerous free and paid technical SEO courses available online. Some popular platforms for finding high-quality courses include Coursera, Udemy, and the Google Digital Garage. It's recommended to look for courses that are up-to-date with the latest SEO trends and best practices for 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Everyone that happens to own a small business will tell you a different story when it comes to the concepts, creation, and execution involved in turning their dream into reality. Each will also admit that small business success is hard to achieve, with constant variables and market influences -- and then occasionally it snows! The opportunity to keep the dream alive keeps small business owners motivated to clock in each day, no matter the circumstances, and when they achieve a milestone, it's time to celebrate!On this week's Mind Your Business, we take a look back at 10-years of The Cardinal, as popular for their cheeseburgers and Bisbee rolls as they are for creating community for their customers and staff. Co-owner Seth Sullivan tells us the origin story the restaurant we know today, how much of the initial vision is still prevalent 10-years later, and how they have managed to manage the ebbs and flows of business management over a tricky decade. This conversation is part inspirational, part motivational, and an examination of the traits that make small businesses stick in the High Country.Also on this week's show, we share a few long term Helene Recovery updates, including news about new leadership for the Watauga Long Term Recovery Group.Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.Support the show
As more small businesses move sales, payments, and customer relationships online, they unlock new opportunities, but they also become easier targets for cyber-criminals and other threat actors.In this episode of Local to global: The power of small business, host JJ Ramberg sits down with Shamina Singh, Founder & President of the Mastercard Center for Inclusive Growth, and Brian Cute, Interim CEO and Director of Capacity & Resilience at the Global Cyber Alliance, to explore what Southeast Asia's fast-growing digital economy reveals about the cybersecurity challenges facing micro, small and medium-sized businesses everywhere.Together, they unpack what cyber-risk looks like on the ground, from phishing, ransomware, and malware to low-tech scams like QR-code sticker switching. They also examine why the damage rarely stays local; when a small supplier gets hit, disruptions can cascade through regional networks and even global supply chains.The good news is that their collaboration in Southeast Asia is also surfacing solutions that the rest of the world can borrow. Singh and Cute share what works, including public-private partnerships that deliver practical toolkits, localized training, and basic cyber hygiene that businesses can adopt, especially as AI-driven fraud and deepfakes make scams harder to spot.Local to global: The power of small business is a podcast series from GZERO Media's Blue Circle Studios and Mastercard, exploring why small businesses are poised to play an even bigger role in the future of the global economy. Host: JJ RambergGuests: Shamina Singh, Brian Cute Subscribe to the GZERO World with Ian Bremmer Podcast on Apple Podcasts, Spotify, or your preferred podcast platform, to receive new episodes as soon as they're published. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Holly Bennett, the founder of Awhi Group, joins Jesse to talk about small businesses and why they become front and centre in an election year.
Discover how Nasdaq uses data platforms at a massive scale to power markets and prepare for AI. Angie Ruan, Nasdaq's CTO of Capital Access Platforms, explains how large-scale data systems support market integrity, transparency, and decision-making across public and private markets. She defines what it really means to be AI-ready, how leaders should modernize data platforms, and how market fundamentals help separate real AI value from hype.Key Moments:Why Nasdaq Is More Than a Stock Exchange (06:10): Angie reframes Nasdaq as a global technology company rather than a traditional exchange, explaining how data, platforms, and engineering underpin trust, resilience, and transparency across public and private markets.The Scale of Market Data Powering the Global Financial System (11:15): Angie breaks down the massive scale of Nasdaq's data ecosystem, including hundreds of billions of market messages per day and platforms supporting more than $90 trillion in assets. She explains how data quality and reliability are foundational to market integrity and decision-making.Building a Unified Data Intelligence Platform at Nasdaq (16:35): Angie explains how Nasdaq approaches data architecture, governance, and platform design to create a unified data intelligence layer. She shares why access control, operational efficiency, and data trust matter more than raw data volume when enabling analytics and AI at scale.The AI-Ready Playbook for Data and AI Leaders (19:20): Drawing on her experience across startups and large enterprises, Angie outlines a practical framework for data and AI transformation. She emphasizes cloud adoption, breaking down silos, listening to business needs, and treating platform modernization as both a technical and organizational challenge.Is AI a Bubble? Using Market Data to Separate Hype from Reality (31:00): Angie applies a data-driven lens to the AI bubble debate, examining earnings growth, margins, return on equity, and capital investment. She explains why current financial indicators suggest today's AI moment differs fundamentally from past technology bubbles.Key Quotes:“ The foundation of any data strategy is actually cloud… If you don't put the data or the actual system in the cloud, it's much harder in terms of services and platform, let alone AI.” - Angie Ruan“Data is great, but the more important [thing]... is how we put it all together.” - Angie Ruan“ The world is going to change so fast… Being curious [and] continuing to learn, it is so important.” - Angie RuanMentionsInside the Invitation-Only Stock Market for the WealthyNasdaq eVestment: The Institutional Intelligence Platform Powering $90T+ in DecisionsGuest Bio Angie Ruan is the Chief Technology Officer, Capital Access Platforms at Nasdaq. An award-winning industry leader, Ms. Ruan holds four technical patents and has been instrumental in driving digital transformation across many industries, including enterprise application, e-commerce, payment, and capital markets. She most recently served as Vice President of Engineering at Chime before returning to Nasdaq where she was the Senior Vice President of Global Technology, responsible for overseeing the development of Key Market Technology Products and Corporate Platforms. Prior to joining Nasdaq, Ms. Ruan served as the Global Group Technology Vice President of consumer experiences and platform for American Express, where she was responsible for the digital transformation of American Express web and mobile technology. Before then, she was the Unit CIO for U.S. Consumer and U.S. Small Business, and was also Head of Engineering for Global PayPal Retail and Merchant product lines. As well, she held various executive engineering leadership roles at eBay including building the eBay messaging system, creating the eBay mobile platform, and transforming the DevOps organization.Recognized as one of Silicon Valley's Women of Influence, Ms. Ruan holds an M.S. in Computer Science from the University of California, Santa Barbara, and studied undergraduate in Computer Science at Tsinghua University of China. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.
She Thinks Big - Women Entrepreneurs Doing Good in the World
Still running your firm out of your Inbox?In this episode, a CPA who spent 20 years living in her Inbox shares how she got down to Inbox Zero, shredded the paper piles, stopped the late-night deadline sprints, and finally knew what to work on next.You'll hear exactly how Simple Systems, Free Time works in real life, why it feels slightly terrifying at first, and how it quietly frees up hours without perfection, new tech, or heroics.Lori's email:lori.yearwood@zealaccounting.com…Link to full shownotes: https://www.businessstrategyforcpas.com/384…Want Pricing Essentials?If you feel trapped by your own accounting firm, it's not because of the work – it's how you've priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It's free and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn't want to do it alone. You'll make progress faster and with more confidence. …
Welcome our guest, Rick Elmore, Founder of SimplyNoted.com | In this episode, Rick Elmore discusses the enduring power of handwritten notes in a digital world saturated with automated messages. He explains how his company, Simply Noted, leverages technology to automate the process of sending genuine, personalized handwritten notes, helping businesses cut through the noise and build meaningful connections with their customers.Rick emphasizes that while technology has evolved, the personal touch of a handwritten note remains a powerful tool for customer retention, marketing, and building lasting relationships. He shares insights on how to integrate this strategy into existing marketing workflows and leverage it to increase customer lifetime value and generate referrals.Start your 3-Day Fast Delivery with SimplyNoted.com here >>Rick Elmore's Top Key PointsThe Lost Art of Personal Connection: In an era of digital overload, a handwritten note stands out and makes a lasting impression.High Open Rates: Handwritten mail has a 99% open rate, significantly higher than any other form of direct mail or email marketing.Automation and Scalability: Simply Noted uses robotic technology to produce real pen-written notes that are scalable and can be integrated with CRMs and other marketing automation platforms.Hyper-Personalization with AI: By leveraging AI, the messages in the handwritten notes can be hyper-personalized based on customer data, making them even more impactful.Trackable and Actionable: With features like QR code tracking and delivery notifications, the impact of handwritten notes can be measured, and follow-up actions can be triggered for a multi-touch marketing approach.Podcast Episode Timestamps[02:48] Introduction to Simply Noted and the concept of automated handwritten mail.[07:07] The marketing power of handwritten notes and their high open rates.[10:31] The importance of systems and timing in a handwritten note strategy.[16:19] How to integrate handwritten notes into your marketing stack, including platforms like GoHighLevel.[22:00] How to get in touch with Rick Elmore and get a free sample kit from Simply Noted.Podcast Episode FAQsQ: What is Simply Noted?A: Simply Noted is a service that uses custom-built robots to write personalized, handwritten notes on behalf of businesses. This allows companies to send authentic-feeling mail at scale, fostering a personal connection with customers.Q: How does this integrate with my current marketing?A: Simply Noted can be integrated with most CRMs and marketing automation platforms. You can trigger the sending of a handwritten note based on specific customer actions, such as a purchase, an anniversary, or a birthday.Q: What are the benefits of sending handwritten notes?A: The primary benefits are increased customer engagement and loyalty. Handwritten notes have a near-perfect open rate and help your brand stand out. They are a powerful tool for building relationships, which can lead to higher customer lifetime value and more referrals.Next Steps with Rick ElmoreReady to add the personal touch of handwritten notes to your marketing strategy? Visit simplynoted.com to learn more and request a free sample kit. You can also connect with Rick Elmore directly via email at rick.elmore@simplynoted.com or on LinkedIn.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
For salon professionals transitioning to management and ownership, leading a salon company can be a steep learning curve. Don't be a passenger on your own business journey. Join Blake Reed Evans and Kevin Robinson, CFO of Summit Salon Business Center, for an essential conversation about financial literacy for salon owners. Learn how to shift from reactive to proactive financial management, identify common blind spots, and build sustainable business practices -- all while embracing an abundance mindset. Learn more about Summit Financial Services and book a discovery call. Or email Nikke Salmon at nsalmon@summitsalon.comFollow Kevin on Instagram: @kev_robin. Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. SUMM IT UP is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlockedFind host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at bevans@summitsalon.com. Visit us at SummitSalon.com to connect with others in the industry.
Bunkered down in the war room somewhere in the high desert of southern Idaho where I discuss all things firearms and self defense training... call us text us 620-794-6223 email us at info@patriotdefense13.com like us on FB and check out our web page patriotdefense13.com Facebook Instagram Youtube TikTok
Harry Doull grew up living in a small family hotel in the French countryside. Then he worked for the UN and Google, before leaving tech behind to co-found his candle company, Keap. This week, he's on the podcast to share why he left tech for candlemaking, and how he's grown Keap without social media or Amazon — while still garnering plenty of customers, partners, and awards, including landing on Wirecutter's best candles list. This one's for all the product-makers out there and anyone who believes business without social media can't scale. They can! We're proving it! Buy a candle & join us! ALSO — If you want to try a Keap candle, use the code OFFTHEGRID for 15% off your first purchase. My faves are: Timur Moon, Wood Cabin, Wild Figs & the brand new Grapefruit + Yuzu (affiliate links) And if you want to partner with Keap, check out their Mindful Creators program. RESOURCES + LINKS
Harini Balachandar is a strategic leader with over two decades of cross-functional experience in project management, content development, and learning strategies. As a PMI Agile Certified Practitioner, she excels at optimizing workflows, driving operational excellence, and fostering collaboration across diverse teams. Harini is the founder of Nexus Diaries, a PR startup dedicated to elevating small businesses through enhanced media presence and authentic storytelling, helping entrepreneurs share their unique narratives and build meaningful connections with their audiences.With expertise in stakeholder management and data-driven decision making, Harini brings a methodical approach to both business challenges and strategic initiatives. Her unique ability to connect authentic storytelling with practical application creates lasting impact across organizations, transforming complex ideas into compelling narratives that educate and inspire.As a mother of two, Harini channels her strategic strengths into skill-based volunteering, serving as a Board Member at A Child's Light, a non-profit organization providing expedited mental health support for children who have experienced trauma. Her commitment to children's mental health and education earned her the Presidential Voluntary Service Award (Bronze 2024), recognizing her extensive volunteer work in empowering families and nurturing the next generation's wellness and growth.Contact Harini Balachandar:I would like for folks to support A Child's Light. Being a mom of two young kids, I can't imagine any kids going through such severe trauma and losing their childhood. We as adults are responsible for these vulnerable little humans. https://childslight.comI also would love to partner with tech startups through my concierge PR service. https://nexusdiaries.comDr. Kimberley LinertSpeaker, Author, Broadcaster, Mentor, Trainer, Behavioral OptometristEvent Planners- I am available to speak at your event. Here is my media kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/To book Dr. Linert on your podcast, television show, conference, corporate training or as an expert guest please email her at incrediblelifepodcast@gmail.com or Contact Bruce Merrin at Bruce Merrin's Celebrity Speakers at merrinpr@gmail.com702.256.9199Host of the Podcast Series: Incredible Life Creator PodcastAvailable on...Apple: https://podcasts.apple.com/us/podcast/incredible-life-creator-with-dr-kimberley-linert/id1472641267Spotify: https://open.spotify.com/show/6DZE3EoHfhgcmSkxY1CvKf?si=ebe71549e7474663 and on 9 other podcast platformsAuthor of Book: "Visualizing Happiness in Every Area of Your Life"Get on Amazon: https://amzn.to/4cmTOMwWebsite: https://linktr.ee/DrKimberleyLinertThe Great Discovery eLearning platform: https://thegreatdiscovery.com/kimberleyl
America's Credit Unions CEO Scott Simpson reflects on his first 90 days in the role and offers a preview of March's Government Affairs Conference. Barlow Research Managing Partner Sandy Hanson shares new and unexpected insights on how SMBs prefer to engage with financial providers. Also- PayPal's plunge brings another of our 2025 BIGgo squares back into play, and an insider's uncommon take on FTX. Links related to this episode: America's Credit Unions: https://www.americascreditunions.org/ The Government Affairs Conference, March 1-5 in Washington DC- breakout sessions now announced: https://www.americascreditunions.org/events-training/conference/governmental-affairs-conference/breakout-sessions Barlow Research: https://barlowresearch.com/ Deluxe Exchange: https://www.deluxe.com/deluxe-exchange/ Yahoo Finance on PayPal's earnings miss and Elon Musk rumors: https://finance.yahoo.com/news/paypal-tanks-earnings-miss-could-165640023.html Join us for our next CU Town Hall- Wednesday February 18 at 3pm ET/Noon PT- a live and lively interactive conversation tackling the major issues facing credit unions today. This month's session will feature guest Brian Bodell, CEO of Movemint (formerly Digital Storefront). The Town Hall is free to attend, but advance registration is required: https://www.cutownhall.com/ Check out CU Unplugged, an unscripted, participant-powered gathering designed to foster unfiltered conversation on the topics participants most critical. The event is open to all credit union leaders, but the group will be kept intentionally small for maximum impact. Join us March 30 – April 2 at Visa's Market Support Center in San Francisco: Visit https://www.cu-unplugged.com/ to learn more and register. Follow us on LinkedIn: https://www.linkedin.com/company/best-innovation-group/ https://www.linkedin.com/in/jbfintech/ https://www.linkedin.com/in/glensarvady/
The Show Must Go On Despite battling the flu for over 10 days, Niki Foster, President of the Front Royal Warren County Chamber of Commerce, refused to miss another episode of The Valley Today. Host Janet Michael awarded her friend the "perseverance award of the year" as they settled in for a conversation about recent community celebrations and upcoming events that have the chamber buzzing with unprecedented excitement. Stargazers Gala Honors Local Leaders The chamber recently hosted its Stargazers Gala, marking a triumphant return to annual dinner awards after a COVID-induced hiatus. The event brought together community members in a mix of elegant cocktail attire and casual work uniforms, creating an inclusive atmosphere that reflected the chamber's welcoming spirit. Among the evening's honorees, Tana Hoffman received Citizen of the Year recognition, while Mayor Lori Cockrell earned the Education Contributor of the Year award. Cockrell, who celebrates 36 years in the public school system before retiring this year, received a particularly touching nomination from a former student who described how the educator followed her journey from elementary school through higher education. Furthermore, the awards recognized Blue Ridge Opportunities as Nonprofit of the Year and entrepreneur Shelly Cook for her community-building efforts. The chamber also introduced a new "Community Spark Plug" award, honoring Jen Avery and Rob McDougall for their energizing presence in Front Royal. Small and Large Businesses Shine In a move that Foster and Michael both celebrated, the chamber now splits business recognition into two categories. On Cue Sports Bar and Grill claimed Small Business of the Year honors, while Rappahannock Electric Cooperative took home the Large Business award. This division allows the chamber to acknowledge that larger businesses often contribute through financial donations, whereas smaller operations typically give their time—both equally valuable yet difficult to compare. Entertainment Elevates the Experience Adding to the evening's magic, literally, the chamber brought in entertainer Chris Michael. Board member Tina Tolliver had originally spotted Michael at a pre-COVID event and finally made her vision a reality five years later. Meanwhile, Brad Minardi from Artsii transformed the venue with spectacular uplighting effects that perfectly complemented the stargazer theme. Wine Festival Registration Breaks Records Shifting to future events, Niki shared staggering news about the May Wine and Craft Festival. By early February, the chamber had already secured 17 wineries—a number they typically reach just before the event itself. Even more impressive, approximately half of these participants are new to the festival, offering attendees fresh tasting opportunities alongside their beloved regulars. Additionally, food vendor spots have nearly sold out, with only three spaces remaining. This early momentum represents an unprecedented shift in the festival's typical timeline. Foster attributes the surge partly to the chamber's strategy of limiting food vendors to encourage festival-goers to support Main Street restaurants and coffee shops. The festival, scheduled for the third Saturday in May, expects around 200 total vendors including wineries, crafters, and commercial exhibitors. All participating wineries hail from across Virginia, from the Eastern Shore to Charlottesville, with local meaderies Honey and Hops and Saga also returning. Bowling for Business and Community Before the wine flows in May, the chamber invites the community to its popular bowling event in March. These twice-yearly gatherings at Rick Novak's bowling alley consistently sell out, offering a low-key opportunity for team building, employee appreciation, or simply an evening out with friends. The event takes on added significance this year as Novak's movie theater recently suffered fire damage and remains closed. Supporting the bowling alley directly helps a local business owner navigate challenging times. Interested participants can register online through the chamber's website or Facebook event page, though Janet jokingly suggested avoiding in-person registration to spare people from Niki's lingering cough. Celebrating Milestones and Looking Ahead Before wrapping up, Niki highlighted Jenneration Salon's 20th anniversary celebration on February 12th. Owner Jen Nicholson, who relocated from the Martin Shopping Center to her own renovated building on Warren Avenue two years ago, will host a ribbon-cutting at 5:30pm followed by refreshments. Looking to February 24th, the chamber's Business After Hours event will showcase CSM Aesthetics at Blake & Co Hair Spa. Janet marveled at how much the beauty industry has evolved, noting that salons now offer services far beyond traditional cuts and color—including Botox, permanent makeup, and various aesthetic treatments. These networking events remain open to non-members, allowing curious community members to test-drive chamber involvement before committing to membership. A Testament to Community Spirit Throughout the conversation, both women emphasized the difficulty of selecting award winners when so many individuals and organizations deserve recognition. Yet this challenge itself speaks to Front Royal's vibrant business community and the chamber's role in celebrating those who make it thrive. As Foster battles through her illness to share these updates, she embodies the very perseverance and community dedication that the chamber honors. For more information about upcoming events and committee opportunities, community members can visit frontroyalchamber.com or follow the organization on social media.
In a podcast recorded at ITEXPO / MSP EXPO, Doug Green, Publisher of Technology Reseller News, spoke with Pierre Donyegro, CEO of CyberFortPro, about why penetration testing is becoming a necessary—and often overlooked—part of cybersecurity for small businesses. Donyegro explained that CyberFortPro focuses on delivering penetration testing services to smaller organizations such as law firms, medical offices, and restaurants. Penetration testing, he noted, is a short but intensive process that analyzes a customer's network traffic and configurations to uncover vulnerabilities before they are exploited. “Even when you feel healthy, a doctor runs tests—this is the same idea, but for cyber health,” Donyegro said, framing penetration testing as preventative cybersecurity rather than a reaction to a breach. While certain industries face higher risk due to sensitive data, Donyegro emphasized that cybersecurity is not limited to regulated verticals. Any business with a network, outdated firmware, or misconfigured equipment can be exposed. The value of penetration testing, he said, lies not only in identifying weaknesses but in clearly explaining them to business owners and outlining remediation steps—from firmware updates to infrastructure changes—so risks can be addressed proactively. For MSPs, Donyegro positioned CyberFortPro as a natural partner rather than a competitor. “For every technology, you need experts to explain to the customer what their exposure really is,” he said. MSPs can bring CyberFortPro into customer engagements to provide specialized penetration testing, creating additional value, strengthening client trust, and opening new revenue opportunities tied to security assessments and remediation. Visit https://www.hellophello.com/hi/pierredonyegro
Katie Gerson, founder and owner of KG People Consulting, joins Sarah Smiles for an insightful conversation that pulls back the curtain on the world of Human Resources. Often misunderstood as the “fun police,” Katie shares what HR actually does behind the scenes and why strong people practices are essential to building healthy, high-performing workplaces.Drawing on her experience advising companies and professionals alike, Katie offers practical guidance for today's job seekers — from how to stand out in a competitive market to the mistakes that can quietly derail an application. She also discusses what hiring teams are truly looking for, how candidates can better advocate for themselves, and why authenticity matters more than ever throughout the search process.Beyond resumes and interviews, the conversation explores the evolving role of HR as a strategic partner rather than an administrative function. Katie breaks down common misconceptions, explains how thoughtful leadership shapes company culture, and shares what employees should understand about navigating workplace dynamics.This episode is packed with candid insights, actionable advice, and a refreshing perspective on the human side of work — whether you're actively job hunting, building a team, or simply curious about what really happens inside HR.
In this episode of the Grow Clinton Podcast, Andy and Jenny are joined in the studio by Brad Lucas and Eric Vanspeybroeck of Rouse Consulting Group (RCG). Based in the Quad Cities (Moline, Illinois), RCG is a leading technology provider for small and medium-sized businesses across the United States and beyond. For more information, visit https://www.go2rcg.com. The two will share information on the company's history, the services they offer customers and clients, updates on the ever-changing technology landscape, and how Rouse Consulting Group manages timelines and responds quickly to ensure your safety, security, and satisfaction. Offering etwork hardware support, configuration, cybersecurity, and compliance, Rouse Consulting Group is your one-stop shop for everything IT!Community building, economic development, and tourism promotion are the goals of Grow Clinton, a proud 501(c)(6) nonprofit organization in Clinton, Iowa.Our mission is to ignite business growth, strengthen community ties, and advocate for the sustainable economic success of the Greater Clinton Region.Subscribe to the Grow Clinton Podcast at the following locations:Apple MusicSpotifyAmazon MusicBuzzsproutOvercastYouTubeFor more information about the Grow Clinton Podcast, visit www.Facebook.com/GrowClintonPodcast.Have an idea for a podcast guest? Send us a message!
Signs of growing positivity from New Zealand's small and medium sized businesses. A new report from MYOB reveals that 33% of SMEs polled have more work or sales lined up for the first quarter than usual, and a further 40% say they have the amount they'd normally expect. The green shoots are showing up in sectors that have struggled of late, including manufacturers, retail, and construction. ABC Business Sales CEO Chris Small told Mike Hosking the vibe is incredibly positive, especially in comparison to the last two years. He says that this time last year they had high volumes of business owners saying their earnings were down and they weren't going to take their business to market, but now those business owners are reporting strong previous quarters. LISTEN ABOVE See omnystudio.com/listener for privacy information.
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We are back with Season 4. Jump in buckle up and let's catch up after our holiday break. Don't forget to join our online community at WhosDrivingPodcast.com Join the conversation by calling their hotline at 864-982-5029 with your own stories or topic suggestions, and experience the authentic charm of two best friends who truly never know who's driving or where they're headed.Look For The Water Bottle! Tap Here For Hidrate Spark water bottle.Visit www.WesleyTurnerLiving.com to find so much more about all the things we do! Follow Steven on Instagram at @Keepinupwithsteven and follow Wesley on Instagram at @WesleyTurnerLiving. Shop our online store at TheNestedFig.Com Find The Nested Fig on Instagram at @TheNestedFig We mentioned The Nested Fig App in this episode. You can Tap Here to get our app and join our live sales
In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience.First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm tactics.I highlight the value of transcripts and chapters for retention and cross-platform engagement while clarifying that tagging is largely outdated and not very helpful anymore. I also emphasize the importance of solid content over mere distribution on various platforms.Ultimately, I find many of the recommendations on my sponsor's list lack a strong foundation, so I tell you what to do instead, outlining truly effective methods for increasing the visibility of your videos.Chapters:0:00 Introduction to YouTube and AI2:39 ChatGPT and YouTube Optimization6:55 Best Practices for Video Titles10:02 Understanding Video Transcripts12:34 What Works for ChatGPT Suggestions16:15 The Best Way to Ensure Your Videos Rank Well on YouTubeAre you a creator or business owner who wants to use YouTube content as a consistent source of visibility, leads, and income? That's exactly what Creator Fast Track will help you accomplish. Join the waitlist so you're the first to know when doors open this month:https://creatorfasttrack.com/waitlistFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Send a textThe guys chat about tools, some favorites and the importance of proper care for tools that may save your life some day. Send us your feedback or topic ideas over on our social channels!Eric Aune @mechanicalhub Andy Mickelson @mick_plumbNewsletter sign up: https://bit.ly/MH_email
Fresh off the stage at Inman Connect in NYC, I'm sharing what I'm seeing right now with Instagram for real estate agents. In this episode, I break down what's actually working in 2026, from Reels and search to DMs and real conversations that turn into leads. Plus a quick life and business update, a little Broadway fun, and some behind-the-scenes from my latest Instagram Masterclass. If Instagram has felt overwhelming, this will help you simplify and focus on what really moves the needle.A few things I talked about.... • Behind the scenes at Inman Connect • Why Reels are still the #1 growth tool • Search is the new hashtag (Instagram SEO tips) • DMs as the new leads and conversations that convert • Easy Reel formats: talk-to-camera, B-roll, green screen • How to batch content and keep it simple • The 4 types of content every Realtor should postQuestions? Please DM me!
Marketing doesn't usually fail because you're not good at what you do. Not at all!No - often it fails because you're being too careful.In this episode, I'll walk you through 3 marketing patterns I've seen repeatedly in recent coaching calls — patterns that dilute your message, confuse potential clients, and make growth harder than it has to be.The fixes are simpler than you might think. In this episode, you'll hear:Why “leaving the door open” can actually keep your best people from walking in.The difference between simply describing your skills and speaking directly to your ideal client.How clarity — not volume — creates TRUE momentum in your marketing…Why people wait far too long to ask for help (and what shifts when they don't!)You'll also learn why your marketing often improves faster when you stop trying to do it alone. You can speak more clearly, attract the clients you actually want, and stop second-guessing your message.If this episode stirred something — a sense that your work is solid, but your message isn't quite landing — that's usually the moment to pause and get support.A Quick Start Consult isn't about fixing everything.It's about naming what matters most next — and getting clear faster than you can on your own.You don't need more ideas.You need sharper focus...Learn more or book yours at:
2-10-2026: Wake Up Missouri with Randy Tobler, Stephanie Bell, John Marsh, and Producer Drake
Alisa Sparks grew her home staging brand, Linden Creek, to $4 million in revenue and 20 locations by treating her passion like a math equation rather than a creative outlet. In this episode, Alisa warns that 50% of owners in Home Services are actually running "hobbies" because they lack clarity on their numbers. She breaks down exactly how to escape the hobbyist trap, revealing why "middle market" pricing is a death sentence and how to shift your Business mindset to confidently price for luxury markets.You will learn how to leverage AI to build SOPs that allow you to replicate yourself, the specific financial metrics you must track weekly, and the secrets to successful Business scaling. Alisa also shares her journey into the Franchise model, offering a roadmap for anyone looking to expand their service business without burning out.In this episode, you'll learn:The "Hobbyist Trap": Why 50% of owners are accidentally running hobbies instead of businesses—and the #1 financial metric that exposes the truth.The Middle Market Death Zone: Why pricing your services in the "middle" leads to failure, and how to confidently command luxury rates by solving your client's sleepless nights.AI-Powered Systems: How to use tools like ChatGPT to build "set it and forget it" SOPs that replicate your best work without burning you out.Creativity as Math: Alisa's unique framework for turning subjective skills (like design) into repeatable formulas that anyone on your team can execute.Weekly Financial Habits: The two exact numbers every service entrepreneur must check every Friday to ensure they are cash-flow positive.Resources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Alisa: https://www.instagram.com/alisa_sparks_/
Send us a textIn this episode of The Riley Black Project, John and Crystal sit down with Becky of Get On Board Signs & More for a heartfelt, practical, and surprisingly funny conversation about community, creativity, resilience, and building a business that fits real life.Becky shares her journey from kindergarten teacher to creative entrepreneur, running mobile sign parties, opening a brick-and-mortar studio, navigating COVID pivots, and even walking through a cancer journey while continuing to show up for her customers and community.This episode covers:Transitioning from teaching to entrepreneurshipPivoting during COVID with DIY kits, virtual parties, and mobile workshopsOpening a studio and learning what actually worksWhy community support matters more than algorithmsRunning a business through illness and uncertaintyBuilding a studio model that works for families and real lifePaying yourself, setting systems, and avoiding burnoutWhy Facebook still matters for local small businessesThe value of in-person connection over faceless online ordersBalancing growth, joy, and sustainability as a creative business ownerThis is an honest look at what success really looks like when you stop chasing someone else's version of it and start building a business around your life, not the other way around.Support the showIf you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProjectCheck out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlackWant more info on Aeon Lasers?? If so, show me some love by clicking on my partner link below and then hit the "Get Started" button! If you found my content helpful,and decided to call or DM instead, make sure to mention "Crystal Aguila" as the referral.
Podcast Ranking: Relatable Marketing SEO Best Practices for High Performance with Favour Obasi-ike, MBA, MS. In this episode, Favour shares expert insights on making podcast titles SEO-friendly and relatable to target audiences. The discussion covers critical technical and strategic elements that podcasters often overlook, including proper keyword placement, file naming conventions, image specifications, and distribution strategies. Favour emphasizes that successful podcasting requires matching titles with search intent, distributing across multiple platforms, and maintaining consistency. With over 620+ episodes and seven years of experience, he demonstrates how discipline, consistency, and patience (DCP) drive long-term podcast growth.Key Timestamps00:00-03:00 - Introduction to relatable podcast titles and SEO fundamentals03:00-09:00 - Matching podcast genres with titles; importance of primary/secondary keywords09:00-15:00 - Website integration and podcast distribution strategies (ListenNotes, pod.link)15:00-22:00 - Keyword strategy: primary vs. secondary keywords for discoverability28:00-30:00 - Critical mistakes: file naming and image size specifications (3000x3000 pixels required)31:00-35:00 - Biggest mistake: putting "Episode #" before actual keywords in titles47:00-50:00 - Visibility score explained (0-10 scale, similar to IMDB ratings)51:00-55:00 - Case study: client ranking in top 50K podcasts from 300K in three weeks71:00-72:00 - Closing remarks and contact information (info@playinc.online)FAQsQ: What makes a podcast title relatable for SEO?A: Match your title with search intent and include primary genre keywords. Put the most important keywords at the beginning, not "Episode #" or show acronyms.Q: What are the most underrated podcast mistakes?A: Incorrect file naming (MP3/MP4 files) and wrong image dimensions. Use 3000x3000 pixels for cover art, not 300x300.Q: How important is website integration?A: Essential. Your website anchors podcast growth and helps with cross-platform visibility on Google and podcast directories.Q: What is podcast visibility score?A: A 0-10 rating (like IMDB) measuring discoverability. Scores of 7.0+ indicate strong audience, signal, and content quality.Q: How can I distribute my podcast effectively?A: Submit RSS feeds to multiple platforms via pod.link and ListenNotes. Search "[Platform] RSS feed submission" on Google for each directory.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today I'm bringing you something really special—A mini-coaching session and marketing conversation about how to stay visible without social media.It comes from a wonderful conversation I had with Jenni Gritters' community last month, where someone asked me:"I just started a business and everyone I've talked to has said: ‘oh so you have to make an Instagram.' My rebellious self is completely against it, but obviously it's a very slow build without social media. Do you think it's possible? How would you go about it?" I get this question a lot, and I wanted to speak to it here! So tune in to this episode preview to learn exactly how I'd grow this business without social media, including what I think comes before you ever begin working on visibility.To hear the whole episode, join the Clubhouse at offthegrid.fun/clubhouse When you do, you'll get access to over 30 bonus episodes (and counting), curated tech + creative business newsletters, and more. Plus your own private podcast feed, comments threads, and behind-the-scenes updates on the show. Please join the Clubhouse to support the show! And find this specific episode here :)
S6:E11 Loralyn Mears, PhD, aka "Dr. LL," brings you thoughtful conversations with entrepreneurs and small business leaders navigating visibility, leadership, and growth. Thank you for being here. Overview There's a subtle moment many business owners miss: when growth doesn't stall because of effort, but because clarity slips. The work still happens, but the signal becomes harder to read. Over time, audiences feel unsure how to describe what you actually do. This episode sits inside a recurring pattern Dr. LL sees across businesses that are active, capable, and quietly misaligned.
Gene Marks discusses high small business confidence, the resilience of plumbing trades, and how new AI agents from Anthropic are rendering traditional software coding obsolete in the tech industry.JANUARY 1941