POPULARITY
Categories
Most real estate professionals don't realize how AI is fundamentally changing where leads come from online. In this episode, Trevor Mauch breaks down real estate SEO with AI and shows you exactly how to adapt your visibility strategy for this new landscape. He covers AI search behavior, optimizing your Google Business Profile, implementing proper schema for faster indexing, and using online consistency to ensure AI systems find and trust your business. KEY TALKING POINTS: 0:00 - Intro 0:22 - AI Search Is Changing Lead Flow 0:57 - The Phantom Expense Problem 2:57 - Where AI Pulls Its Information and Why It Matters 5:43 - Building Trust with AI Search 8:21 - Online Consistency, Reviews, and Sentiment Signals 11:20 - Setting Up and Optimizing Your Google Business Profile 14:11 - Number One Action Item 14:20 - Outro LINKS: Instagram: Trevor Mauch https://www.instagram.com/trevor.mauch/ Website: Carrot https://www.carrot.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/
Welcome to a special blockbuster compilation edition of The Edge of Show, broadcasting live from the ground Consensus Miami capturing the biggest shifts in tech! First we sit down with Adam Hollander from OpenSea, who discusses how the world's largest NFT marketplace is widening its scope. Beyond proving on-chain ownership through digital collectibles Next, to battle the dangerous risks of unchecked autonomous code, George Xian Zeng breaks down on NEAR's lastest launched, Ironclaw, a secure agent harness that lets AI handle sensitive information safely inside private execution environments.Max Rabinovich, CSO at Chiliz, outlines their return to the massive U.S. sports market following crucial regulatory guidance from the SEC and CFTC. And finally Ramon Macieros let us know that GAIB is letting everyday retail investors finance massive AI GPU data centers and buy real on-chain equity in SpaceX and OpenAI starting at just $100.Let's hear how the biggest players in Web3 and AI are building systems that actually make money, click play on this jam-packed episode.Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today 50% off your first month at helmseo.com
Want to know how your dental practice really stacks up against your local competition? Gary Takacs and Naren Arulrajah walk you through a 30-minute dental competitor audit you can run yourself, covering keyword rankings, Google reviews, local SEO, and service landing pages, so you can find the gaps that are costing you new patients. Plus Dr. Jeff Buske on why patients say no to how treatment is presented, not the treatment itself. Get your free Audit Report at ekwa.com/td
Becky DeGrossa, MA, from CounselingWise joins me in today's episode to break down what's actually working in SEO for therapists right now and why the core strategies still matter most for local practices. She shares what's worth paying attention to with AI and SEO, what's mostly hype, and how to focus on the strategies that continue to bring therapists consistent website traffic and client inquiries. Attention Abundance Party members: Becky is our trainer this month! Check out the 'Upcoming Events' section of your Simplero membership dashboard and/or the 'Events' section of the Abundance Community Facebook group for details on how to register for this live event included in your Party membership. Learn more about Becky at https://www.counselingwise.com/. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Links You'll Love: Need help building & filling your practice? Check out the Abundance Party (only $345!): https://www.abundancepracticebuilding.com/party Want website copy that actually sounds like you and makes the right clients feel seen? Referral Ready Website Copy is done-for-you copy for your homepage, about page, and up to three specialty pages — built around your voice, your niche, and your people, for just $2,000: www.abundancepracticebuilding.com/referralreadywebsitecopy
Nina Clapperton returns to the Niche Pursuits podcast to share how she's grown her content business after HCU by focusing less on traffic and more on community, funnels, and revenue. She breaks down how her SEO sales funnel strategy connects blog posts, email, Facebook groups, YouTube, affiliate offers, and products. Nina also shares eye-opening numbers, including multiple $100K months, a $150K month, and an older travel blog still earning $5K per month from affiliates. This episode is packed with ideas for content creators rethinking how blogging works today. Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/! Links & Resources Learn more about She Knows SEO: https://sheknowsseo.co Get Nina's Free SEO Content Audit Checklist: https://sheknowsseo.co/audit Subscribe to @sheknowsseo's YouTube channel: https://www.youtube.com/@sheknowsseo Join the SEO for Bloggers' Facebook community: https://www.facebook.com/groups/seofortravelbloggers Follow Nina on Instagram: https://www.instagram.com/ninaclapperton Follow Nina on Threads: https://www.threads.com/@ninaclapperton Check out She Knows SEO on Facebook: https://www.facebook.com/sheknowsseo Connect with Nina: https://www.linkedin.com/in/ninaclapperton/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
What does it really take to walk away from a seventeen-year corporate career and build an $18 million marketing agency in just three years? In this episode, Eric Winegard shares the mindset, discipline, and relentless commitment that helped him go from a troubled childhood and military structure to becoming the CEO of Rare Blue Moon Marketing. We dive into the realities of entrepreneurship, the difference between paid ads and organic content, and why most businesses fail before marketing even begins. Eric breaks down the importance of networking without an agenda, building a real personal brand online, and why commitment is the trait that separates successful founders from everyone else. You'll also learn how sales psychology, leadership, and self-belief became the foundation for scaling one of the fastest-growing agencies in the space. What You'll Learn in This Episode How Eric went from a troubled childhood to military discipline Why sales became the skill that changed his life The difference between networking and selling Why most marketers don't understand sales How Rare Blue Moon Marketing scaled so quickly Why organic content and paid ads need to work together What business owners get wrong when hiring agencies Why commitment matters more than talent About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby About Eric Winegard Eric Winegard is the CEO and cofounder of Rare Blue Moon Marketing, a fast-growing digital marketing agency helping businesses scale through paid advertising, SEO, content strategy, and lead generation. After spending seventeen years in corporate sales leadership, Eric transitioned into entrepreneurship and rapidly built an $18 million agency by combining high-level sales psychology with modern marketing systems. His story spans a difficult upbringing, military discipline, and years of mastering sales, networking, and leadership before becoming a founder. Today, Eric works with businesses across multiple industries to help them grow through strategic marketing, brand positioning, and scalable customer acquisition. Connect with Eric Winegard: Instagram: @ericwinegardofficial YouTube: @ericwinegard8088 Facebook: winegard1 LinkedIn: Eric Winegard Website: rarebluemoon.io Chapters 0:00 The road from W2 to eighteen million dollars 2:45 Is sales a born talent or a learned skill 5:30 Why high level masterminds are worth the investment 9:15 Overcoming a difficult childhood and foster care 13:40 How the military builds a wartime mentality 17:50 Why Eric left a safe CEO track to start over 22:10 The role of faith and grit in business growth 26:45 Burning the boats and making success a necessity 30:15 Paid ads vs organic content strategy 33:50 Humanizing your brand on social media 37:20 Geofencing and targeting for local businesses 41:05 Lessons from the Gold Coast Podcast and Brad Lea 44:30 Why marketing cannot fix a broken business model 46:46 Final advice for aspiring entrepreneurs #entrepreneurship #digitalmarketing #salesstrategies #scalingbusiness #mindset Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
#FenceFam He's one of the foundation guys that helped change the Ornamental AG Fence World. Andy With Stockade is moving on, but what he's done for us has been huge! Thank you Andy, from the fence industry. Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply: Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts FB Group Stain and Seal Expert's Staining University Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/
Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwWe talk with marine biology creator Kristen from K Passionate about turning long-form YouTube videos into a place people return to for the creator, not just the subject. We break down community building, smart video strategy, and the business decisions that come with rapid channel growth. • building parasocial connection with on-camera presence and bloopers • responding to comments to deepen creator-viewer trust • using Discord and weekly live streams to create real community • why Shorts can attract the wrong audience for long-form videos • leaning into TV viewers with cinematic production choices • making longer videos without sacrificing upload cadence • using end screens, cards, and scripting to drive binge watching • finding topics through research papers, citations, and SEO • avoiding the trap of becoming a single-topic channel • setting boundaries, blocking fast, and not feeding haters • monetising with AdSense and selective sponsorship integrations • planning the leap to full time with savings and diversified platforms If you're interested in checking out K Passionate I'll have links in the description and in the show notes Again if you're new here hit that subscribe button
SANS Internet Stormcenter Daily Network/Cyber Security and Information Security Stormcast
Evil MSI Background: BASE64 Statistical Analysis https://isc.sans.edu/diary/Evil%20MSI%20Background%3A%20BASE64%20Statistical%20Analysis/33072 Cisco Catalyst SD-WAN Manager Arbitrary File Write Vulnerability https://sec.cloudapps.cisco.com/security/center/content/CiscoSecurityAdvisory/cisco-sa-sdwan-arbfw-c2rZvQ TSME/SME not activating on Ryzen 7 9700X https://github.com/AMDESE/AMDSEV/issues/292 Deep-Research Agents Can Be Poisoned via User-Generated Content https://arxiv.org/pdf/2605.24245 My Upcoming Classes https://www.sans.org/profiles/dr-johannes-ullrich
What if the answer isn't creating more content? In today's episode, I sit down with Tianna Mamalick, marketing strategist, founder of SMB Marketing School, and an expert in helping service-based businesses generate predictable leads through paid ads and SEO. This conversation is a refreshing reality check for entrepreneurs who feel exhausted trying to keep up with social media, constantly creating content, and chasing visibility. We dive into the idea that many of our goals, to-do lists, and even business strategies may be rooted in old conditioning rather than true alignment. Tianna shares why more content isn't always the answer, how to build a business that doesn't depend on you being online 24/7, and what it really takes to create sustainable growth in different seasons of life and business. If you've ever wondered whether there's a better way to grow your business without burnout, this episode is for you. In This Episode We Discuss: Why so many goals and business habits may be trauma responses The hidden cost of being "always on" How social media became the default marketing strategy for most entrepreneurs Creating predictable lead generation outside of social media Why paid ads and SEO can create long-term business stability The importance of preparing your business for seasons when you can't be as visible Why saying one thing 100 times is more effective than saying 100 different things The difference between being busy and actually moving the needle How to build a business that supports your life, not consumes it Connect with Tianna: Instagram: @smbmarketingschool Connect with Felicia: Instagram: @feliciaromero Enjoying the Podcast? One of the best ways to support the show is by leaving a rating and review on Apple Podcasts or Spotify. Your reviews help us reach more people and continue bringing you conversations that inspire, challenge, and empower. If this episode resonated with you, take a screenshot, share it to your Instagram Stories, and tag both of us so we can connect with you and hear your biggest takeaway. Thank you for being here and for being part of this community.
Most creators don't struggle because they lack expertise. They struggle because tech overwhelm, scattered tools, and indecision keep them from turning their knowledge into a scalable business. In this episode of Marketer of the Day, Bryan McAnulty, founder of Heights Platform, shares how solopreneurs can use AI-powered tools to build profitable online courses and communities, without sacrificing authenticity or getting buried in tech headaches. Brian pulls back the curtain on Heights Platform, an all‑in‑one course creation and community platform used by creators in over 100 countries. Instead of using AI to churn out low-quality “slop content,” Heights uses AI to act like a virtual assistant and coach, helping you set up your programs, structure offers, handle technical details, and even plan your marketing, while you stay focused on the one thing only you can do: teaching from your real-world experience. You'll hear how features like live lessons, built‑in video calls, and gamified communities make it easy to deliver a premium, high‑touch learning experience. Bryan explains how you can run live cohorts directly inside your platform, automatically turn those sessions into course content, and use community features both to increase student results and to attract new leads with public community posts that rank in search, essentially turning your community into a living, SEO-friendly knowledge base under your own brand and domain. A big part of the conversation dives into pricing psychology and offer design. Bryan challenges the common trap of selling $10–$20 mini products and hoping volume makes up the difference. Instead, he walks through why most experts underprice themselves, why transformation and outcomes should drive your pricing (not video length or course size), and how adding community and live coaching can justify premium price points while delivering far better results for your students. https://youtu.be/_Vi-niuEZYs?si=EWdDlQeT8A_efrS5 Finally, Bryan shares a powerful perspective on thinking bigger with AI. As AI tools get faster and more capable, the real differentiator won't be who has access to AI; it will be how you work, how you think, and how clearly you communicate your vision to these tools. From internal dev tools that used to cost tens of thousands to build, to weekend projects now powered by AI, Bryan shows how creators and entrepreneurs can ride this wave instead of getting left behind. If you've ever felt stuck between too many platforms, too many decisions, and not enough momentum, this episode will give you a concrete path to launching (or relaunching) your online course and community with confidence. Quotes: "I don't see AI replacing the humans for this kind of expertise. Our goal is to assist you, because most people don't wake up every day excited to use software, they're excited about the outcome the software helps them achieve." "If every business has this magical AI agent that can do anything, then what makes the difference between you and any other business? If everyone can generate unlimited content and unlimited software, the difference comes down to how you do things." "There weren't really many platforms that were actually focused on helping your customers get results. Marketing is kind of a solved problem, but learning is not a solved problem." Contact Details: Visit Bryan McAnulty's Facebook Page Connect with Bryan McAnulty on LinkedIn Learn More About Heights Platform Start & Grow Your Creative Business with Creator Climb Brayan McAnulty Official Website Explore the YouTube Channel of Bryan McAnulty
In this week's episode of The Terrific Teacherpreneur, I celebrate my 200th episode of the podcast! I asked the following question: What have you done lately in your business that has had a big, positive impact on your earnings? Ten sellers (new and veteran) shared their wisdom with me.In this episode, I read out their advice and chat about:The common habits and strategies successful sellers are prioritizing right nowThe types of products that sell wellAdapting to a changing TPT and AI landscapeWhy being human and building relationships with your audience may be more important than everA few recurring themes came up again and again across different niches and store sizes.It appears that success comes from creating strategically, marketing consistently, serving a specific audience, and building products that teachers come back for again and again.If you've been wondering what's actually working on TPT as of 2026, this episode is packed with practical ideas and plenty of encouragement!From the bottom of my heart, thank you to all of my wonderful listeners. I wouldn't be doing this without each and every single one of you!Also, thank you to the sellers who responded!Click here to check out the SEO tool I mentioned.- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!Interested in learning more about TPT, Pinterest, or email marketing? Check out my TPT seller courses here!
AI is everywhere right now, but are we using it the right way? In this episode, I sit down with web developer, SEO expert, and longtime Leading Lady Ambassador Chrissy Rey to have an honest conversation about what AI can and cannot do for business owners. We explore why AI should be viewed as a tool rather than a replacement for human creativity, the biggest mistakes entrepreneurs make when using it, and how to avoid creating content that feels robotic, generic, or disconnected from your authentic voice. Topics covered in this episode include: Why some people love AI while others want nothing to do with it The biggest mistake business owners make when using AI How to train AI so it actually sounds like you The surprising way AI can create information that never existed Why publishing AI content without editing can hurt your business How AI can become a powerful thinking partner instead of just a writing tool What AI reveals about your messaging when it's completely wrong How SEO and AI are becoming more connected than most people realize If you've been wondering how AI fits into your business, this episode is a practical place to start! Show notes available at www.leadinglady-coaching.com/podcast Resources Mentioned: Join the HUB to learn more! https://leading-lady.mykajabi.com/the-leading-lady-business-hub Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join! Let's connect on Facebook: https://www.facebook.com/aalcoaching Let's connect on Instagram: https://www.instagram.com/leading.lady.coach/
Fernando Alonso's SEO washing tactics revealed. And which Formula 1 driver would be capable of formatting a USB stick?
Book a Strategy Call → https://mccancemethod.com/strategy-call/In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in just one year inside the Clinic Growth Map™ . Tricia shares Nicole's six-step hiring model that filled new caseloads in just six weeks (instead of six months), the scheduling change that gave her afternoons back with her kids, and the SEO strategy that moved her clinic from #8 on Google to the top of page one.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:24] How Tricia scaled from 2 to 15 therapists.[04:44] The strategic shift she made to invest in the program.[08:11] Why community support is non-negotiable when scaling.[11:38] The 6-step hiring model that fills caseloads fast.[13:01] Restructuring her schedule for work-life balance.[15:54] The SEO strategy that took her clinic to #1 on Google.More about Tricia: Tricia Wright is the Founder and CEO of Arnica Counselling Inc., a 6-room counselling clinic in Northern British Columbia. With over 15 years of leadership experience in the mental health sector, she leads a team of 16, integrating high-level clinical practice with the demands of business development and team leadership. Her background ranges from managing a high-risk medical detoxification unit and methadone clinic to coordinating a non-profit maternal health society and birth doula support. Tricia brings a unique, holistic lens to mental health systems. She holds a BSc in Psychology, an M.Ed. in Counselling and is widely recognized for her expertise in crafting sustainable clinical policies and mentoring the next generation of practitioners. She is a breast cancer survivor, a mom of 2 neurodiverse kids, and an imperfect partner to her husband of 26 years.Want to Connect with Tricia? Arnica Counselling: https://arnicacounselling.com/Tricia on Instagram: https://www.instagram.com/arnica_counsellingArnica Counselling on Facebook: https://www.facebook.com/arnicacounsellinginc
Most lawn care and landscaping companies know they should be posting on social media, but many aren't sure where to focus or what actually generates leads. In this episode, we break down the most important platforms for green industry businesses, including Google Business Profile, Facebook, Instagram, and more. You'll learn what to post, where to post it, and how consistent content can help generate referrals, build trust, and improve your local SEO. Whether you're just starting out or approaching the million-dollar mark, this episode will help you create a social media strategy that supports real business growth. Important Links: https://www.brandedbull.com/ https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/
Small business SEO topic - this week, it's SEO copywriting. What's the difference between copywriting and SEO copywriting, and is one more important to your business than the other? How do you know what to focus on when you're creating content to make sure that it's able to be found by the right people when they're searching online - that, my friend, is at the heart of SEO copywriting. Listen in today and learn. Other episodes mentioned in this week's episode: What are Title Tags and do they matter to your small business, and how to create a content calendar? https://www.etchedmarketing.com/blog/what-is-a-title-tag https://www.etchedmarketing.com/blog/how-to-create-a-content-calendar Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Most clinic owners know they need Google reviews.What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business.>> Episode webpage: https://propelyourcompany.com/google-review-mistakes/In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at the wrong time to collecting vague feedback that doesn't help your SEO, these simple changes can improve your online reputation, local search visibility, and Google Business Profile performance.Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you get more value from the reviews you're already earning.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. ***
What if your patients could see their future smile before committing to treatment? One of the biggest challenges in cosmetic dentistry isn't clinical skill—it's helping patients visualize the outcome. When patients can't clearly picture what's possible, uncertainty often leads to hesitation, delayed decisions, and treatment plans that never move forward. In this episode of the Best Dental Marketing Podcast, I discuss why smile simulations are becoming an important tool for cosmetic consultations and how they can help improve patient communication, confidence, and case acceptance. At Dentainment, we've spent more than 15 years helping dental practices attract more patients, improve conversion rates, and create exceptional patient experiences. One thing I've consistently observed is that patients make decisions with greater confidence when they can clearly visualize the outcome. You'll learn: • Why many cosmetic consultations fail to convert • The psychology behind patient decision-making • How visualization can reduce uncertainty • Best practices for presenting smile simulations • Ways to incorporate simulations into your consultation process • How leading practices are using smile simulations to create a better patient experience Whether you're offering veneers, Invisalign, whitening, smile makeovers, or full-mouth rehabilitation, this episode will provide practical strategies you can implement immediately in your practice. Smile Simulations was created to help dentists better communicate treatment possibilities and improve the consultation experience. To learn more or try your first three smile simulations free, visit https://smilesimulations.com/. For additional dental marketing strategies, podcast episodes, and practice growth resources, visit https://bestdentalmarketing.com/. You can also explore more marketing, website, SEO, and patient acquisition solutions for dentists at https://dentainment.com/. Thanks for listening to the Best Dental Marketing Podcast. #DentalMarketing #BestDentalMarketing #DentalPracticeGrowth #DentalPatientAttraction #DentalMarketingTips #DentalMarketingStrategy #WhyPatientsChooseYou #DentalPracticeSuccess #GrowYourDentalPractice #DentalBusiness #DentalSEO #DentalSocialMedia #DentalMarketingPodcast #DentalMarketingExpert #PatientRetention #DentalBranding #Dentainment #DentalMarketing2025 #AttractMorePatients
Exterior cleaning business owners, if your SEO company is cranking out four blogs a month and you are still not ranking any better, you are paying for activity, not results. Worse than that, those blogs may actually be dragging your entire website down on Google.In this video, Jonathon Henderson from Pressure Washing Marketing Pros says the quiet part out loud and shows real audit examples of the cannibalized, fluff-filled blog tabs killing pressure washing and window cleaning websites. You will see:The three ways bad blogs hurt your site, including cannibalization with your service pagesWhy "blogging for the sake of blogging" stopped working after Google's helpful content updateHow we use call recordings, AI summaries, and the People Also Ask section to pick blog topics that actually bring leadsA real client example of a single roof cleaning pricing blog producing leads from AI overviewsPressure Washing Marketing Pros has audited over a hundred exterior cleaning websites and the same blog problems show up again and again. Three to six killer posts a year will outperform thirty fluffy ones every time. Watch this, clean up your blog tab, and start blogging for leads instead of vanity activity.
In this episode, I break down how I think about hiring A players, why I move quickly on low performers, and how I build teams that can operate without me. I talk about why most leaders overcomplicate things, how slow decisions and poor standards drive great people away, and why focusing on simple, proven execution is what actually wins in business. Grow your business: https://sweatystartup.com/events Book: https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X Newsletter: https://www.nickhuber.com/newsletter My Companies: Offshore recruiting – https://somewhere.com Cost segregation – https://recostseg.com Self storage – https://boltstorage.com RE development – http://www.boltbuilders.com Brokerage – https://nickhuber.com Paid ads – https://adrhino.com SEO – https://boldseo.com Insurance – https://titanrisk.com Pest control – https://spidexx.com Sell a business: http://nickhuber.com/sell Buy a business: https://www.nickhuber.com/buy Invest with me: http://nickhuber.com/invest Social Profiles: X – https://www.x.com/sweatystartup Instagram – https://www.instagram.com/sweatystartup TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup LinkedIn – https://www.linkedin.com/in/sweatystartup Podcasts: The Sweaty Startup & The Nick Huber Show https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Free PDF – How to analyze a self-storage deal: https://sweatystartup.ck.page/79046c9b03
When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podcasting. Rox has worked for Mr. Beast, Microsoft, Facebook and many more.In this episode of the School of Podcasting, I sit down with Rox Codes, co-creator of Flight Cast, the video-first hosting platform built in partnership with Steven Bartlett from Diary of a CEO.If you've been thinking about getting more serious with video podcasting, YouTube growth, or centralizing your stats from multiple platforms, this one is for you.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsWhat We Talk About in This EpisodeIn this conversation, we cover:What Flight Cast actually is (and who it's for)Why it's a video-first hosting platformHow “one upload, one dashboard” pushes your show to YouTube, Spotify, Apple, RSS, and audio platformsHow you can keep it simple or go crazy with customizationSimple upload, powerful customizationUpload one episode and:Send video to YouTube, Spotify, Apple, RSSSend audio everywhere elseSchedule different release times per platform (e.g., 6 AM audio, 8 AM YouTube)Use different titles, descriptions, and even different edits per platformUpload separate versions of the file (say “subscribe” in one, “follow” in another)Use AI to:Generate titles, descriptions, and chapters in your own styleAuto-format chapters correctly for each platformAll your stats in one placeHow Flight Cast pulls:YouTube viewsSpotify streamsRSS downloadsAnd rolls them up into a single “plays” metricAdditional analytics you get:Day-by-day performanceNew vs returning followersCross-platform uniquesBreakdown by platform, country, state, cityA built-in “giant spreadsheet” you don't have to build yourselfAudience overlap (who listens to episode A and episode B)Using the built-in AI chat to answer questions like:“Rank all my episodes on YouTube in the last 6 months by views in the first 24 hours.”“What's my 100-day average per episode?”Ads, programmatic, and retention dataHow Flight Cast handles:Geo-targetingProgrammatic adsDynamic ad slotsWhy retention graphs matter more than a single download numberHow to look at:Drop-off moments (what caused the skip?)Chapter jumps (what are people skipping to?)Rox's “favorite stat” and why views still matter most in his worldClips, test channels, and experimentationLets you “always be testing” in the backgroundHow to ramp up clips:Start with 1 clip/daySlowly increase to 2, 3, then 4 maxWhy this kind of ongoing experimentation is like treating your show as a recipe, not a statueMoving from audio to video (without losing your mind)Rox's core idea:Video isn't a file format, it's an algorithmOn YouTube, TikTok, Reels, Shorts: publishing and discovery are the same thingThe big mindset shift:Audio podcasting = small optimization games (SEO, cross-promo, ads)YouTube = “get good” at a few big levers:ThumbnailsTitlesIdeasIntrosWhy the first 30 seconds, title, and thumbnail matter so much more than most of us want to admitTalking-head video vs fancy productionWhy talking heads are NOT bad content:Joe Rogan is talking headsDiary of a CEO is talking headsWhy audio quality is still 80% of the experience even on videoWhen 4K matters (and when it doesn't):720 → 1080 is a big jump1080 → 4K is “nice to have,” not mandatoryFlight Cast's support for full 4K, including Apple HLS video, and why they built it to “respect” creators who go the extra mileWho Flight Cast is for and pricingTarget user: serious video podcasters / “intermediate plus”Why Rox calls it a “jackhammer”—powerful, but you don't always need that much powerPricing (at the time of this conversation):Starts around $50/month for everything except clipsHigher tiers ($100–$250/month) if you want more clips and higher download limitsBasic plan includes:Up to 50,000 downloads/monthFull 4K video, Apple HLS, no bandwidth chargesAround 3 TB of storage (which almost nobody hits)Learning YouTube: resources Rox recommendsApril Lynn Alter (YouTube channel)Patty Galloway (YouTube channel)Creator Hooks by Jake Thomas (newsletter)A dose of reality about YouTube and videoWe talk frankly about:People who spend days or even weeks perfecting a thumbnailThe sheer amount of time it can take to get good at YouTubeMy big point:It's okay if you don't have that timeJust understand what you're up against so you don't get discouragedMy biggest fear:People add video to an already full plateBurn out on videoThen quit podcasting entirelyI want you to set realistic expectationsBonus: For audio-only podcasters who still want better statsPodAnalyst.com – in beta with their pro plan free for nowTracks:Listening completion at 25%, 50%, 75%, etc.How long people are actually listeningTo me, that's the real “is my show any good?” metric:If people are only listening to 25% of an episode, that's a signalYou can track up to 10 keywords, share stats with team members, and export data while they're in beta.My TakeawaysHere's what I want you to remember from this episode:If you go into video, YouTube is an algorithm game, not just a file format.You don't need cinematic production; you do need:Strong audioA compelling titleA curiosity-driven thumbnailA sharp first 30 secondsTools like FlightCast can:Save you time by distributing everywhere from one uploadHelp you understand your audience by putting all your stats in one placeYou don't have to “go full YouTuber” to benefit from thinking like one.And again, if you're already overwhelmed with audio, please don't feel like you “have to” add video. I'd rather you keep podcasting than burn out chasing an unrealistic video workload.Links MentionedI'll have links to everything we...
Amber Farrell grew up watching her father dig ditches as a master plumber for 40 years. That upbringing gave her a genuine respect for blue-collar entrepreneurs—and a deep frustration watching them get sold expensive, unmeasurable marketing campaigns they didn't actually need.After selling her first digital marketing agency, Amber launched Far Beyond Marketing to empower trade and home service business owners to cut the fluff and take control of their own growth. In this episode, Amber sits down with Ryan Atkinson to break down exactly where small businesses should spend their first marketing dollars (and what they should stop paying for immediately).From mastering the "30 coffees in 30 days" networking method to leveraging AI agents to run your search engine optimization 24/7, this episode is a masterclass in building a high-converting, local marketing engine from scratch.
Julia Bocchese teaches us how to optimize food blog content for AI driven search and stay visible as the search landscape evolves. Julia is an SEO, Pinterest, and AI Search Consultant for creative small businesses at Julia Renee Consulting. Her goal is to make SEO, Pinterest, and AIO strategies approachable and easy to implement for all small businesses so they can reach their ideal clients organically. AI is changing the way people discover recipes and content online. In this episode, Julia breaks down what food bloggers need to know about AI search, how it differs from traditional SEO, and the practical steps you can take now to strengthen your visibility across platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. If you want to future proof your business without chasing every trend, this conversation will help you focus on what matters most. Key Topics Discussed: - Build strong SEO foundations before focusing on AI search. - Use audience specific language consistently throughout your content. - Strengthen brand authority through mentions, interviews, and collaborations. - Make important recipe information easy to find near the top of each post. - Improve user experience by removing barriers that interrupt recipe access. - Demonstrate expertise clearly through credentials, experience, and social proof. Connect with Julia Renee Consulting Website | Instagram | Pinterest
Watch the full episode on our YouTube channel: youtube.com/@mreapodcastMost agents are on social media. Far fewer are getting real business from it.Tony Giordano joins us today to show us the difference between being present online and having true online presence. Tony is the author of The Social Agent 2.0, a speaker, teacher, and expert in social media, AI, SEO, PPC, crypto, blockchain, and real estate marketing.In this episode, Tony breaks down the simple truth most agents miss: social media is still about people. We do not need to sound like robots. We do not need to chase every buyer or seller who is ready today. But we do need to build trust with people moving in the next six months by showing up with value and staying close enough that they think of us first.Tony shares how to grow your audience by 10 people a day, how to make listing content sound human, how luxury agents should show up online, and how to use local micro influencers to reach more people in your market. He also gives us a step-by-step model for using restaurants, local brands, past clients, and social media stories to build real reach.If you are posting every day and wondering why it is not turning into deals, this episode gives you the play.Resources:Read: The Social Agent 2.0 by Tony GiordanoComing soon: The Social Agent 3.0 by Tony GiordanoVisit: RiseMasterminds.com Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
#949 What if you could build digital real estate that pays you every month? In this special episode, we're sharing a fan-favorite interview from Nick Loper's The Side Hustle Show, featuring rank-and-rent expert Luke Van Der Veer. Luke breaks down how he builds simple local service websites, ranks them in Google, and rents them to business owners for recurring monthly income. He shares his process for choosing profitable niches, finding low-competition opportunities, generating leads, and scaling a portfolio that eventually grew into a six-figure-per-month business. Plus, stick around for an updated conversation where Luke reveals how his business has evolved, how AI is changing local SEO, and why he believes lead generation remains one of the most powerful online business models today! What Nick discusses with Luke: + Rank and rent business model + Local SEO fundamentals + Finding profitable niches + Blue-collar service opportunities + Keyword research strategies + Google Business Profile optimization + Lead generation websites + Finding contractor partners + Pricing monthly site rentals + Scaling digital real estate + Revenue-share partnerships + AI and local SEO trends Thank you, Nick and Luke! Check out The Side Hustle Show. Check out Luke Van Der Veer. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Don't do it it's taboooooo. loljkpodcast.com.
Apple prepara un iPhone plegable y un MacBook con pantalla táctil: las pistas ocultas en iOS 27 y macOS 27 confirman el mayor cambio de hardware en la historia reciente de la compañía. ---------------------------------- #Apple #iPhone #iPhoneFold #iPhonePlegable #MacBook #PantallaTáctil #iOS27 #macOS27 #Tecnología #NoticiasTech ---------------------------------- https://seoxan.es/crear_pedido_hosting Codigo Cupon "APPLE" ---------------------------------- PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es ---------------------------------- PARTICIPA EN DIRECTO Deja tu opinión en los comentario ---------------------------------- ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA COMPARTE con tus amigos Applelianos ---------------------------------- SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: https://www.youtube.com/@Applelianos Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): https://x.com/ApplelianosPod Facebook: https://www.facebook.com/applelianos Apple Podcasts: https://apple.co/39QoPbO ----------------------------------
#FenceFam Network, bandwidth, knowing your role. Staying in your lane, this is all covered in todays off the cuff real life story here at River City Fence when I needed to lean on Ryan Sloop the famous Ornamental AG Fence Professional! Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply: Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts FB Group Stain and Seal Expert's Staining University Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/
In this episode, Bradley sits down with Kyle Willis from BELAY, a fractional remote staffing company that places experienced executive assistants with small business owners. Kyle shares how the fractional model works, who it's right for, and what separates business owners who build lasting EA partnerships from those who plateau early.They cover how to build your delegation list before you hire, what BELAY's matching and onboarding process includes, how mismatches get handled, and specific workflows that show what a high-functioning EA relationship looks like in practice.This conversation goes beyond hiring tactics. What is the real cost of doing work that only your EA should handle? How do you turn delegation from a task dump into a growth investment? And what does it take to build a true strategic partner who grows with your business over time? If you are a business owner running out of capacity and wondering whether a fractional EA is the right move, this conversation is for you.Download BELAY's free Freedom Framework: text ABOVE to 55123Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.ResourcesBuy Back Your Time by Dan Martell: https://a.co/d/05Rk66SQ Visit BELAY to get in touch with Kyle and his team: https://belaysolutions.com/ Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://www.coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day, optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks is built by business owners, for business owners. They specialize in custom marketing solutions that drive real results. From paid search campaigns to SEO and social media management, they provide comprehensive digital marketing support to help your business grow.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit and actionable recommendations.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale.
Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads.
You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and end up scrolling Instagram instead. Sound familiar?In this episode, I'm sitting down with SEO strategist Brittany Herzberg to break down how to build an SEO system you can actually maintain as a solo family photographer. Brittany is the creator of the SEO and Grow method and the host of the Basic B podcast. She went from being a massage therapist who could barely make rent to accidentally discovering that SEO was the reason clients were finding her online. Now she teaches established entrepreneurs how to stop chasing clients on social media and start getting found on Google. She also serves as the SEO strategist inside The Family Photographer's Marketing Society, where she teaches foundational SEO skills to our members every single month.What you'll hear in this episodeWhy family photographers get stuck between knowing SEO matters and actually doing itA realistic monthly SEO routine that takes one to six hours (not one to six hours per week)How to plan a quarter of blog content using just two types of postsThe one URL mistake that is costing you keyword space on Google (and how to fix it)Why renaming your image files before uploading is one of the fastest SEO winsHow to turn a basic gallery blog post into an actual SEO assetWhat AI search (GEO, AEO) actually means for family photographers (spoiler: your starting point has not changed)The 15-minute exercise to do before you ever touch keyword researchHow SEO maintenance mode works without draining your energyResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-build-seo-system-family-photographer/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Check out the SEO Sprint HERE: https://brittanyherzberg.com/5-day-seo-sprint-intensiveConnect with Brittany Herzberg
When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I'm sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource, I can see now how simpler systems would have made a big difference early on. I talk about the importance of having a good practice management platform, building your website and SEO, networking in your community, and using tools like AI to help with marketing and systems. I also share why I think it's important not to quit your day job too quickly, how to build financial reserves, and what to think about when deciding between insurance, private pay, or a hybrid model. I also get into the difference between the clinical side and business side of your practice, why those systems need to stay separate, and how learning Profit First can help make your practice more sustainable and profitable. Whether you are just starting private practice or you've been in it for a while, I hope this episode helps you think about how to simplify, plan ahead, and build a practice that supports both your clients and your life. Resources Mentioned In This Episode Subscribe to YouTube Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Therapy Intake Pro Profit First for Therapists Workbook Making Profit First Work For You
Send us Fan MailSimona Constantini of Volt Productions joins Sid to talk about why business owners need to stop treating podcasting like a marketing extra and explain how it becomes a real business asset for trust, visibility, and long-term growth in contract interiors. They share how storytelling, SEO, and evergreen audio can open warmer sales conversations and help your brand show up where buyers are searching.References:The Trend Report Ep 181 - Hot Takes with Larry Leete of KiSP - https://www.sidmeadows.com/episode181ONEder Podcast - https://www.oneworkplace.com/podcastConnect with Simona:Volt Productions - https://www.voltproductions.co/LinkedIn - https://www.linkedin.com/in/simona-costantini-25653a30/Email - Simona@simonacostantini.comThe Trend Report is your inside look at the people, products and ideas shaping the future of workplace design. We explore the evolving world of contract interiors, office furniture, and workplace design. From the interior design industry to commercial furniture and the future of work, we share insights, trends, and strategies that keep the office furniture industry and the interior design community informed and inspired.Connect with Sid:Home Page: www.sidmeadows.comPodcast Website: https://www.sidmeadows.com/podcast Sid on LinkedInSid on InstagramSid on YouTubeThe Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck?A few weeks ago, I launched a brand-new show that landed in the Top 30 charts in Canada within days. While the rankings were exciting, they weren't the biggest takeaway. What surprised me most was what happened after people started listening. And that experience reinforced some powerful lessons about podcasting for business that every entrepreneur should hear.One of the biggest misconceptions in podcast growth is that you need a massive audience to succeed. But what this launch reminded me is that niche doesn't mean small—it means specific. When your message is clear, your content becomes more memorable, creating deeper audience growth and stronger connection. That's one of the foundations of successful podcasting for business.Another lesson? Being discovered and being remembered are two very different things. Yes, podcast SEO, positioning, and launch strategy helped people find the show. But listeners shared it because they connected with the stories. The emotions felt familiar. The experiences felt relatable. That's where real podcast growth begins.You'll also hear why the most effective business growth strategy isn't chasing a single tactic. Sustainable podcast business growth happens when trust, visibility, and connection work together. Whether you're focused on podcast marketing for business, podcast monetization, or trying to grow podcast downloads, momentum comes from creating conversations people want to continue long after the episode ends.This conversation explores what it really takes to grow your podcast, why specificity creates stronger results than broad appeal, and how podcasting for business can become one of the most powerful tools for building authority, relationships, and long-term business growth.Because it's not about reaching everyone. It's about reaching the right people. And this is where podcasting for business becomes far more effective than most creators realize.If you've ever wondered how to create a podcast that people genuinely care about, this episode will give you a fresh perspective on what drives podcast download growth, audience loyalty, and meaningful business growth.Enjoyed this conversation? Subscribe to Small Town Stories wherever you listen to podcasts, and if you're ready to build a podcast that supports your business goals, attracts the right audience, and creates lasting results, join Podcasts That Convert at janditchfield.co/join. Podcasting for business works best when strategy and connection come together.
Every orthodontist who talks to us eventually asks the same thing: how do I rank number one for "orthodontist in my city," and how do I stay there? Local SEO for orthodontists is not a single trick. It is on-page work on your website and Google Business Profile, then authority built through link building, applied in the right order for the footprint your practice actually has. This post breaks down how Luke Infinger and James, the SEO lead at HIP Creative, approach that problem on the GrowOrtho podcast. It covers where to start, why link building does the heavy lifting, which page you should be trying to rank, and how to handle the awkward cases: one location serving a dozen towns, or several offices spread across a region. The short version is that ranking is earned by closing the gap between your site and the practice currently sitting in the top spot, then out-building them on authority. Here is how that plays out step by step. Key takeaways Ranking starts on-page. Run a comprehensive audit of your live website and Google Business Profile, then a competitive analysis that identifies exactly what the number-one practice has that you are missing, and close that gap first. Link building is what builds authority and is the hardest part to implement correctly. The order is citations first, then press, then industry-relevant links. Start citations with business directories: Apple Maps, Yelp, and lesser-known local options like Yellow Book and Brown Book. Your name, address and phone number must match your Google Business Profile exactly. Which page ranks depends on locations. Multiple offices in one metro means optimizing the homepage as the hub with neighborhood location pages under it. A single office or offices far apart means powering up individual location pages instead. One location that wants to rank for many nearby communities should build neighborhood supporting pages linked from an "areas we serve" section, and research whether the town belongs to a larger market worth chasing. Optimize the Google Business Profile completely, then use GMB Everywhere to copy the categories, services and descriptions of the top-ranked competitor and run a weekly posting strategy (Invisalign for teens one week, braces for kids the next). To start backlinks locally, Google "local media kits," buy placements that produce a real article and brand mention with a link, and enter "Best of" contests run by Gannett and USA Today for social proof plus a backlink.
This episode is a repurposed Hybrid Hub marketing mastermind call about short-form content for photographers and hybrid photo and video business owners. I walk through how to write searchable captions, why captions matter more than pretty content alone, and how to connect every Instagram Reel, TikTok, or short-form video back to your SEO strategy. We also get into hooks, calls to action, batching captions, using AI without watering down your voice, and creating content that leads people toward an inquiry instead of chasing likes. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kitIf you're a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you're leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. If you're running your photo or hybrid photo and video business from your inbox, you're making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637 Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-callThanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!
"Send us a message!"If we had to start over tomorrow, would we build a different salon?Not really.But we'd absolutely build it faster.In this episode, we break down the biggest lessons we've learned from building Hello Hair Co. over the last six years. From hiring, pricing, education, marketing, leadership, one-on-one meetings, apprenticeships, and long-term thinking, we share what we'd do differently if we were opening a business today.We also talk about the mistakes we made, the things we got right, and why experience often isn't about discovering new answers, it's about recognizing the right answers sooner.If you're building a salon, thinking about opening one, or simply trying to grow the business you already have, this episode will help you avoid some of the lessons that took us years to learn.Your business should serve you, so that you can serve others.And sometimes the biggest advantage isn't knowing more, it's moving faster.Key TakeawaysHire for your framework, not around it. One-on-one meetings build stronger teams than staff meetings. Stop trying to make everyone happy. Marketing is an investment, not an expense. Pricing should be built on math, not hope. Education works best when expectations are clear. Most business advice is attached to someone else's goals. Facebook is not a substitute for business strategy. Mission, vision, and core values simplify decisions. Experience often comes down to recognizing the right answers sooner.Time Stamps00:00 — Intro + learning alongside your team 01:30 — You're not the main character in someone else's story 02:00 — If we opened a salon tomorrow... 03:00 — What we'd do differently first 04:00 — Understanding leases and business foundations 05:00 — Hiring slower and hiring for the framework 05:30 — One-on-one meetings and leadership 07:00 — Worrying less about people leaving 09:00 — Why clarity beats people-pleasing 11:00 — Investing in marketing sooner 13:00 — The long game of SEO and Google 14:00 — Optimizing salon space for growth 16:00 — Simplifying pricing and profitability 19:00 — Improving the hiring process 21:00 — Education: what we got right 22:00 — Pushing people too quickly 24:00 — Business advice we'd completely ignore 25:00 — Why Facebook isn't your business mentor 26:00 — Mission, vision, and core values 28:00 — The story behind Hello Hair Co. 31:00 — The biggest lesson: speed mattersLinks and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website
Quick SummaryMatt Diamante — founder of the Hey Tony Agency — joins host Kelsey for a candid conversation about his winding path from process server to band member to SEO expert. Matt breaks down the foundational steps any small business owner can take to rank on Google, explains how AI search is changing content strategy, and shares the simple daily habit that transformed his referral-only agency into a content-driven machine.In This EpisodeHow Matt accidentally fell into marketing while trying to promote his bandThe unusual jobs (process server, film crew) that shaped how he runs his agencyGrowing an alternative lifestyle blog from zero to 4 million monthly visitors — and what it taught him about hooksThe origin story behind the name "Hey Tony"The three SEO fundamentals every small business needs: Google Business Profile, a multi-page website, and topical authorityWhy most SEO vendors are scamming small businesses — and how to protect yourselfThe AI prompt Matt uses to write unique, expert-driven blog posts in one hourHow SEO is evolving in the age of ChatGPT and AI search enginesWhat two books pushed Matt to post on social media every single day in 2023Why he doesn't batch content — and why he thinks you shouldn't eitherKey TakeawaysEvery page on your website is a door. Service-based businesses should have a dedicated page for every service they offer. If Google doesn't see it, it doesn't know you offer it.Use AI to extract your expertise, not replace it. Instead of asking ChatGPT to "write a blog post," prompt it to interview you with 10 questions and answer in voice mode. The result is genuinely unique content that reflects your experience.Get to the point faster. In the age of AI search, content that buries the answer under a long preamble will lose. Lead with the answer, then go deeper.Reviews require a system, not willpower. Build a consistent ask into every completed transaction. You can incentivize leaving a review — just not a five-star one specifically.Consistency beats perfection. Matt went from 4 hours per video to 5–10 minutes by posting every single day. The skill builds. The ideas flow. Just start.Memorable Quotes"I believe the world is built on small businesses. If I can help good people grow through SEO, they can hire more staff, create jobs, send their kids to college. If I want to make the world a better place, I can do that one small business at a time." — Matt Diamante"SEO is just solving somebody's problem. How do I fix this myself? That's a blog post. How do I hire someone? That's a service page." — Matt Diamante"That's basically how you run a business. You set up a printer in your car and you figure out how to do this more efficiently." — Matt DiamanteResources MentionedInstagram: Search @heytonyagency or Matt Diamante???? Get Found by Matt Diamante — Matt's plain-English SEO book for small business owners???? The One Thing by Gary Keller & Jay Papasan???? Jab, Jab, Jab, Right Hook by Gary Vaynerchuk???? AnswerThePublic.com — tool for finding customer questions to write blog posts around???? ChatGPT / Claude — recommended AI tools for blog post creation???? Hey Tony Inside — Matt's community for small business owners doing their own SEO???? Google Business Profile — free local SEO tool for any brick-and-mortar or service-area businessAbout the GuestMatt Diamante is the founder of Hey Tony Agency, a Canadian digital marketing agency specializing in SEO for small businesses. After growing an alternative lifestyle publication to 4 million monthly visitors, Matt channelled those hard-won content lessons into building an agency, a community, and a book — all aimed at helping small business owners get found online without getting scammed. He has posted on social media every single day since January 2023.
Dave sits down with Eoin Clancy, VP of Growth at AirOps, to talk about what's working in B2B marketing right now. They get into the rise of the content engineer role, how to use AI to produce high-quality content without creating AI slop, and why webinars have become AirOps' top growth channel in 2026. Eoin breaks down the three signs that content is AI slop, how AirOps runs their webinar funnel end-to-end, and how they follow up with attendees without ever pushing for a demo.Timestamps(00:00) - - Intro and episode overview (04:15) - - What AirOps does and the content engineer role (09:49) - - Why good SEO principles haven't changed in the AI era (14:13) - - AirOps' growth story: 10x revenue in 12 months (17:40) - - The challenge of using AI without creating slop (20:48) - - Three signs your content is AI slop (24:47) - - How to capture and maintain your brand's tone of voice (27:41) - - Why subject matter expertise is the best content ingredient (36:49) - - Why webinars are AirOps' #1 growth channel in 2026 (42:43) - - How AirOps plans topics and sources webinar guests (44:05) - - The webinar tech stack: Luma, HubSpot, Zoom, and Clay (44:34) - - Personalized follow-up strategy and signal scoring (49:07) - - How to build internal buy-in for a long-game content strategy (54:14) - - How to fill a webinar without gating anything Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Becca Lueck has been photographing families in the Portland, Oregon area for 16 years, but she didn't find lifestyle photography until year seven. Once she did, everything changed. We talk about the before and after of learning to fall in love with the work you're doing, how it changes, and how to keep it interesting. Becca is the founder of Becca Jean Photography, a membership for family photographers, and a suite of courses covering everything from business systems to video. She's also been blogging and building her SEO for years, to the point where she can now publish a post and rank on the first page within days. In this episode, we talk about how she got there and how things look now. We also get into her video workflow — how she moves between photo and video inside a family session without losing momentum — and her honest take on where new photographers should put their energy. Find It Quickly: 3:30 - Getting started 7:00 - Mini sessions and slow early growth 12:00 - Discovering lifestyle photography in 2017 20:00 - Client prep: email sequences other tools 27:00 - Styling guidance and client closets 30:00 - Adding video inside a family session 37:00 - SEO over Instagram 41:00 - Becca's membership 44:00 - Photo fuel: in-person events Mentioned in this Episode: Becca's Membership: https://courses.beccajeanphotography.com/p/family-photography-collective Style and Select: https://styleandselect.com/ Becca's CRM: https://17hats.com/ How Becca edits film: Adobe Premiere Pro How Becca edits photo: Imagin AI Tristin Tracy: @tristentracy_photography Connect with Becca: Education: https://beccajeanphotography.com/education Instagram: @beccajeanphotography Connect with Leah: PhotoFuel Retreat and Mastermind: leahoconnell.com/retreat Free resources: leahoconnell.com/learn
Vivienne Wagner is the Founder and CEO of Houndstooth Media Group, a boutique digital marketing agency helping mid-sized businesses turn their websites into revenue-driving assets through strategic SEO and AI-driven optimization.Known for making complex marketing concepts clear and actionable, Vivienne advises business leaders on how to position their companies to be found by both human audiences and emerging AI platforms like ChatGPT and Perplexity. Her approach increases organic visibility, drives qualified traffic, and reduces reliance on paid ads, enabling businesses to scale more sustainably.Instagram: https://www.instagram.com/houndstoothmediagroup/Website: https://houndstoothmediagroup.com/Linkedin: https://www.linkedin.com/in/vivienne-wagner/Source: https://businessinnovatorsradio.com/vivienne-wagner-ceo-mark-stephen-pooler
Marketing isn't the thing small-business owners hate — it's the thing they're afraid of, and they're afraid of it because nobody ever explains it. On this Luray-Page Chamber edition of The Valley Today, host Janet Michael is back on the Zooms with Colton Wolf — owner of White Wolf Communications Group and a familiar voice on the show from his earlier conversations about the theater in Stanley — for a wide-ranging talk about why small and mid-sized businesses deserve the same strategic communications work the big brands get, and how a Page County firm is delivering it. Colton walks through how his firm grew from a pandemic-era pivot and a Georgetown public-relations program into a five-person team that builds holistic strategies for nonprofits, local pillars like Racey Engineering, and PACA — partnerships that started with Colton being president of PACA's first leadership club back in high school. The conversation digs into the realities of modern marketing in a noisy landscape (Snapchat, YouTube, Facebook, and Google all competing for the same mental real estate), why word-of-mouth alone isn't enough anymore, why the right overhead investment for a communications firm is its people, and the moment Colton lives for: when a client says, "I never even thought of that." Plus a couple of Page County Chamber events worth your time. ABOUT WHITE WOLF COMMUNICATIONS GROUP A Page County-based communications firm focused on small and mid-sized businesses and nonprofits across the region. Services span communications planning, public relations, social media strategy and management, website design and SEO, print and surface design, photography, and videography (including drone work). Engagements range from monthly retainer packages to one-off projects. LURAY-PAGE CHAMBER EVENTS COMING UP • Business After Hours — Thursday, June 18, 2026 • 5:30–7:00 PM • Il Vesuvio Italian Restaurant and Pizzeria • You do not need to be a Chamber member to attend — a great way to test-drive the Chamber. • Lunch & Learn: Accessing Capital for Startups and Small Businesses — Wednesday, June 24, 2026 • 11:30 AM–1:00 PM • Chamber Boardroom, 18 Campbell Street, Luray • Speaker: Leslie Currle, People Inc. Financial Services • Part of a new quarterly series, Capital Readiness for Small Businesses, designed to strengthen local businesses and expand access to capital. LINKS & RESOURCES • White Wolf Communications Group: whitewolfcg.com • Email: contact@whitewolfcg.com • White Wolf on Facebook • Luray-Page Chamber of Commerce: luraypagechamber.com (event registration and details) THE VALLEY TODAY with Janet Michael — A decade of conversations. New podcast episodes drop weekdays at 11 AM. Catch the show on The River 95.3 and Fox Sports 1450 AM weekdays just after noon. Subscribe and listen at thevalleytodaypodcast.com — available on Apple Podcasts, Spotify, and wherever you get your podcasts. If you enjoy the show, please take a moment to leave a rating or review — it helps more listeners find us. Connect with us: Facebook — facebook.com/ValleyTodayFanPage Instagram — instagram.com/thevalleytoday
Ask Me Your SEO Questions!In this Beginner's SEO episode, I share a real SEO case study where a small service business website's organic traffic grew by 141% simply by optimising the existing site structure and pages, without any ongoing SEO work afterwards. I break down exactly what was changed, why these improvements made such a difference, and why getting the foundations right can sometimes outperform months of new content or backlinks. If you're wondering whether your business website just needs better optimisation rather than more SEO activity, this episode will show you what's possible. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess
Should you convert your website into Markdown to help Large Language Models (LLMs) understand your content better? Is "llms.txt" worth the effort for SEO? In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search Relations team dive deep into the history of Markdown, its rise in the AI era, and whether it holds any real weight for search engine discovery. In this episode, you'll learn: The Origins of Markdown: From John Gruber and Aaron Swartz to its status as the "language of GitHub." Markdown vs. HTML: Why the "cleanliness" of Markdown is tempting for developers but potentially risky for site structure. LLMs & Markdown: Do AI crawlers actually prefer Markdown, or are they already experts at parsing HTML? The "Parallel Version" Trap: Why creating a separate text/Markdown version of your site for AI can lead to the same maintenance nightmares as dynamic rendering. Use Cases that Make Sense: When Markdown is actually superior (like developer documentation) and when it's totally unnecessary (like your shoe catalog). Key Takeaways for SEOs & Developers: Crawlers are built for the "messy" web: Google and other engines have decades of experience parsing HTML. Don't sacrifice discovery: Headers, footers, and sidebars in HTML provide critical context for site structure that a raw Markdown file might lack. Maintenance is king: Avoid the complexity of maintaining two versions of the same content. Chapters 0:00 - Introduction: Should we all be using Markdown? 3:45 - The history and purpose of Markdown. 7:15 - Why developers love it: Separation of style and content. 11:20 - Do crawlers need Markdown to understand your site? 14:50 - The danger of "parallel versions" and dynamic rendering lessons. 17:30 - Discussing the "llms.txt" proposal and AI agents. 21:00 - Where Markdown actually makes sense (Developer Docs). 24:00 - Final verdict: Stick to HTML for the web. Resources Mentioned: Google Search Central: https://developers.google.com/search Are you using Markdown for your site's frontend or just as a backend source? Let us know in the comments! Episode transcript → https://goo.gle/sotr111-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO #GoogleSearch Speakers: Martin Splitt, John Mueller
Send us Fan MailEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn 12 old podcast episodes into a six-month lead generation system without recording anything new. I'm sharing why podcast episodes get buried, why transcripts aren't enough, and how strategic SEO blog posts can help your content get found and convert.Here's what to expect from this episode:Why podcast-only visibility fades fastWhy transcripts don't equal repurposingHow blog posts show up in searcTurning 12 episodes into a lead systemMapping podcast content to your offers
Many auto repair shop owners struggle with cash flow despite having decent sales and respectable margins.Why?Sometimes the answer isn't on the Income Statement.In this Weekly Blitz episode, I discuss why owner draws can become one of the most overlooked causes of cash flow problems inside an auto repair business.After reviewing a shop's financials, I discovered multiple family members were taking approximately $15,000 per week in draws from the company. The withdrawals were sitting on the Balance Sheet, making it easy to overlook their impact on operational performance and cash flow.In this episode you'll learn:Why owner draws deserve more visibilityThe difference between tax accounting and management accountingHow hidden withdrawals impact cash flowWhy businesses should determine what they can afford to distributeThe two solutions available when draws exceed profitabilityWhy numbers can hide even when they don't lieSponsored By Shop Marketing ProsShop Marketing Pros helps independent auto repair shops dominate their markets through SEO, website design, Google Ads, and digital marketing strategies built specifically for the automotive industry.Learn more at:https://shopmarketingpros.comNeed Help Understanding Your Numbers?Schedule a discovery session with AutoFix Auto Shop Coaching today.https://autoshopcoaching.comThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.