Podcasts about SEO

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesOutseta — Geoff's productBasecamp, HubSpot — popular all-in-one productsFollow Geoff on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Join us for a special episode filmed aboard Tony Flattum's yacht! Dive into Tony's roofing journey, partnership insights, real estate ventures, and more. Don't miss this unique roofing discussion with a view! Make sure to check out the full YouTube video to see Tony's sweet ride.

Welcome to FAQ Friday where I answer your questions! Got a question for me? Submit it here https://forms.gle/pZR7vkUBmYbwGowD6  Today's question is about podcast success and how long you have to wait before you see results! Enjoy! Xo, Juliana

Let's cut to the chase- you NEED SEO content aka A GOOD SEO-friendly blog strategy EVEN if you are seeing great results on another platform. I talked ALLLL about WHY in the last episode, ep 127. But then the question remains…. HOW… HOW do I have a successful blog, Faith? I am an ___instagrammer, youtuber, podcaster, tick tocker, WHATEVER. NOT a blogger. So WHAT DO I DO? Teach me the ways of your people, lol.   Does blogging work?- Yes, when you do it the RIGHT way- I shared some real results from REAL clients back in Episode 87, so if you want cold, hard facts- WITH context- go listen to that.    BUT there are a lot of entrepreneurs who “blog” but don't do it the right way, then don't see any growth, so they give up, quit, and call me dirty names like you lint lickin cootie queen- jk jk.    Listen in for 4 (Easy to Follow) Rules for a Successful Blog. Book Your SEO and Keywords Strategy Call BEFORE they {almost double} in price Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Get More Leads from Your Website with The Organic Marketing Framework  Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated)   Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to […] The post iOS 17 Is Coming To Break All Your Tracking! appeared first on Marketing Over Coffee Marketing Podcast.

Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, and essential elements that make your site search engine ready. If you want your website to convert visitors into customers, you can't afford to miss this valuable guidance from a true website expert.

On today's episode, we delve into the innovative world of BoomCloud, a transformative dental software company. Join us as we explore the dynamic perspectives of Jordon Comstock, the CEO of BoomCloud, and Dustin Kenyon, the Chief Revenue Officer of BoomCloud. Jordon Comstock's journey began as a dental lab technician, eventually propelling him to manage Salt Lake Dental Lab for seven fruitful years. His mastery in managing business operations, establishing sales and marketing departments from scratch, and crafting robust financial systems led him to his passion for UX design, digital marketing, SEO, PPC, and growth entrepreneurship in the SaaS and sales sector. As the visionary behind BoomCloud, Jordon's platform empowers dental practices to create in-house membership programs, fostering independence from dental insurance while augmenting patient retention and case acceptance. Dustin Kenyon brings nearly two decades of expertise as a Sales and Ops Executive. His extensive achievements include successful SaaS company exits, founding "Kaptain" - a Start-Up Consulting Agency for Tech Founders, and co-founding "BootStrapped" - a Founders Financial Education Roundtable. Beyond his professional accomplishments, Dustin's passions encompass family travel and a love for tech start-ups and creative pursuits like music, writing, composing, drawing, and painting. In Part 1 of this insightful interview, we dive into BoomCloud's essence and the beneficiaries of its innovative offerings. Jordon and Dustin share their inspiring journeys, reflecting on Bootstrap/Kaptain sessions and the power of community interactions. Discover the scaling philosophy akin to conquering Mount Everest, where goals become checkpoints measured against key performance indicators (KPIs). For a deeper dive into the groundbreaking work of BoomCloud and their impact on the dental landscape, connect with them at BoomCloudapps.com. Stay tuned for Part 2 tomorrow, where we'll continue this conversation with Jordon Comstock and Dustin Kenyon. EPISODE RESOURCES BoomCloudapps.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

What does it take to run a business sustainably and effectively? Ken McCarthy sits down with Richard Jacobs to discuss his secrets to personal and business success… As the Founder and CEO of Speakeasy Marketing Inc., Richard has worked tirelessly to establish a stable foundation for his business. For over a decade, Speakeasy has provided SEO authority marketing services to attorneys nationwide – and continues to do so at a remarkably high level.  In addition to his work with Speakeasy, Richard has written numerous books, hosts The Finding Genius Podcast, and speaks at numerous legal conferences. In this episode, we cover: How to achieve sustainable audience engagement.  Insight for how to manage a large amount of employees. Why having several layers of quality assurance is so critical for content generation.  How long it takes to build a website from the ground up.  Techniques for an effective interview.  You can learn more about Speakeasy Marketing by clicking here! Episode also available on Apple Podcasts: https://apple.co/38oMlMr

 Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference. HubSpot's annual INBOUND conference is something we look forward to every year and this year, Senior Inbound Specialists Kara Moon and Kasey Tyring attended the conference in Boston. After an action-packed week of marketing sessions spanning all topics from analytics to social media, they join me on the podcast to share what they learned and what we can expect from the all-in-one tool for marketers. They discuss the main theme of the conference, Artificial Intelligence, and the new AI tools that HubSpot announced while also sharing the main AI tips they learned from sessions about SEO, social media, and content marketing. But this episode isn't all about AI, Kara and Kasey explain which sessions inspired them the most and what strategies they plan on using right away.ResourcesConnect with Kara on LinkedInConnect with Kasey on LinkedInTREW's HubSpot ServicesMore HubSpot Resources:The Future of AI with HubSpotWhy B2B Companies are Adopting HubSpotTREW's HubSpot TutorialsConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

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Episode 091. Want to grow your audience, nurture your leads, and improve your customer experience? Then you need premium content. And there's one marketing medium that's perfect for business owners: private podcasts. In this episode, Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to talk about all things private podcasts: how to use them as a marketing asset, the very many different ways you can utilize them in your business (and stay to the end for a great tip on how to use them personally!), and why podcasts are perfect learning tools if you want to teach your audience anything. Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/ ______________________________________________ Learn more about our guest, Dr. Lindsay Padilla Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to help you with your marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more Blogging Foundations just got an upgrade! Grab it for only $97 before October 1, 2023 and you'll be invited to a live workshop on building a content strategy — at absolutely no additional cost to you! (Plus, the entire course increases in price once September turns to October!) https://erinollila.thrivecart.com/blogging-foundations/ And once you've grabbed that, don't forget to download my free SEO Website Checklist to guide you through always following SEO best practices! https://erinollila.com/seo-website-checklist

Welcome to this special episode of our podcast, featuring the legendary Jay Abraham - often dubbed as the $21.7 billion man and the highest paid marketing consultant. Today, we're revisiting an insightful episode from April 2020, a time of global uncertainty and panic due to the emergence of the pandemic. With shutdowns and business restrictions starting worldwide, we all felt lost and overwhelmed. I took the liberty to revamp this episode, removing outdated parts and enhancing the content to match our current reality. As I re-listened, I found myself fervently taking notes, impressed by Jay's expertise in strategic and nonlinear thinking, alliances, partnerships, and his aptitude to identify opportunities amidst adversity. The second notable highlight I wanted to share is Jay's recent collaboration with the renowned Roland Frasier, a podcast favorite, seasoned investor, and business strategist boasting over 1000 acquisitions. Together, they've penned 'Business Wealth Without Risk', with the foreword by none other than Tony Robbins. Very timely (like in 2020), they have a free live event on September 23rd called "Business Wealth Without Risk". If you're quick, you might grab a spot, but if not, you'll definitely want first dibs on their book. Get signed up for free and all the details by clicking here. Prepare for an episode packed with unconventional wisdom. Equip yourself with strategies to navigate the present unpredictable business landscape, from emerging technologies to the uncertain economy. Dive in, enjoy, and join the conversation! “If you have not just critical thinking, but consequential thinking and you understand probability and outcomes, then it's not as daunting as you think. There's only a finite number of scenarios that will probably happen” - Jay Abraham And make sure to check out the other episode with Jay Abraham and Rich Schefren, as well as the latest episode with Roland Fraiser. Understanding Arbitrage: Jay Abraham begins by explaining the concept of arbitrage and its various interpretations in business. He advises focusing on a category that aligns with your knowledge base and familiarity to find opportunities for success. Fractionalization and Virtual Staffing: Abraham predicts a trend towards fractionalization and virtual staffing in businesses, emphasizing the need for traditional brick and mortar companies to adapt and offer virtual services to stay competitive. Strategic Alliances and Partnerships: Jay stresses the importance of strategic alliances and partnerships for business growth. He discusses the potential for starting a business that facilitates these partnerships for a fee and a share of the deal. Marketing Strategies: Abraham shares three practical ways to market a product or service. These include offering to do digital marketing for companies in exchange for a permanent profit, mutually beneficial partnerships with other businesses, and exploiting market disconnects to expand your market quickly and easily. Navigating Economic Adversity: Abraham draws on his experience in navigating economic adversity and advises taking action and capitalizing on different scenarios. He highlights the importance of referral generation, strategic alliances, and being an advocate for customers. The Aikido School of Marketing: Jay discusses a marketing strategy called the Aikido school of marketing, which involves leveraging the power of your competition. He emphasizes understanding the motivations of the other party in a deal and starting with smaller companies before approaching larger ones. Adding Value and Preserving Cash: Abraham emphasizes the importance of adding value to customers and helping them preserve or expand their cash or positioning. He suggests structuring deals with deferred payment options and catering to a wider range of potential customers. Being a Trusted Advisor: Jay highlights the role of being a trusted advisor in building successful business relationships. He encourages being a contributor rather than just a taker and targeting quality individuals or companies for long-term success. Taking Action and Moving Forward: Abraham urges listeners to take action, try different strategies, and adapt to the changing market. He underscores the need to be forward-thinking and progress-oriented, positioning themselves as the most trusted source in their industry. Closing Thoughts In this episode, Jay Abraham shares valuable insights on navigating uncertain times and creating opportunities for success. From understanding the concept of arbitrage to embracing strategic alliances, marketing strategies, and becoming a trusted advisor, Abraham provides actionable advice for listeners. To fully grasp the wealth of knowledge offered by Abraham, listen to the full episode. Be the victor, not the victim, and apply his strategies to elevate your business to new heights. Business Wealth Without Risk Join Jay Abraham and Roland Frasier LIVE on September 23rd for a special event around their new book, Business Wealth Without Risk. It's your chance to learn and interact these two business strategists where they share insider strategies and secrets used by the top 1% of business owners to achieve rapid growth without taking big risks. Grab your spot for the event and learn more about the book here. Other podcast episodes you should check out: Embracing Uncertainty: A Creative Approach to Business with Roland Frasier Roland Frasier - How To Scale Your Business By Acquiring Other Businesses Jay Abraham & Rich Schefren - The Masters Of Passive Income Contact Jay Abraham: Abraham.com References and Links Mentioned: Cracking the Millionaire Code The Jay Abraham Story Ultimate Entrepreneur podcast Bedtime Stories for Business Owners This episode is sponsored by our go-to SEO research tool, Ahrefs.com and by Easy Webinar. Leveraging Strategic Partnerships To Scale A Business - Dustin Mathews A Joint Venture Strategy that Gets People's Attention - Bob Serling Subscribe & Review To The Hustle & Flowchart Podcast Thanks for tuning into this week's episode of the Hustle & Flowchart Podcast! If the information in our weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

Crafting Magnetic Email Content: From Subject Lines to Visuals in this episode will help you grow your business for tomorrow. --------- EPISODE SUMMARY --------- Unearth the secrets of successful email content marketing with us, where we dissect the art of carefully curated content that not only draws in the right crowd but holds immense value for them. We pledge to take you on a journey, exploring the dynamics of email marketing and Customer Relationship Management (CRM) platforms. Listen as our guest, Giovanni, sheds light on his CRM choice, Fluent CRM, and how it simplifies the process of payment collection and information gathering, all under one roof. Push past the clutter and understand how platforms like Flodesk can keep your business pulsating with activity. My friends, Ken and Rocki, unravel their experiences with email content marketing while decoding the ins and outs of platforms like Flodesk. The power of well-placed links in your emails and maintaining an authentic business reputation is stressed, highlighting how these can solidify your standing with your customer base. Brace yourselves for a deep dive into crafting magnetic email content which ranges from snappy subject lines to the effective use of visuals and videos. We examine the crucial role of color selection in emails as a part of your marketing strategy and the significance of audience segmentation. Lastly, we discuss strategies for re-engagement, monetizing a smaller list, and the pricing of platforms like ConvertKit. Let's embark on this enriching exploration of email marketing and CRM platforms together. --------- EPISODE KEYWORDS --------- Email Marketing, CRM Platforms, Customer Relationship Management, Fluent CRM, Flodesk, Email Content, Subject Lines, Visuals, Videos, Color Selection, Audience Segmentation, Re-Engagement, Monetizing, ConvertKit, Action Offer, Training Session NEW SEO COURSE RELEASED The ⁠⁠⁠⁠⁠⁠⁠⁠Demystifying SEO mini-course⁠⁠⁠⁠⁠⁠⁠⁠ is designed to provide marketers and business owners with a clear understanding of the significance of ⁠⁠⁠⁠⁠⁠⁠⁠SEO & CRO⁠⁠⁠⁠⁠⁠⁠⁠ in driving organic traffic with sales for higher website visibility & conversions. Email me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠favour@playinc.online⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab My Virtual Business Card here⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://poplme.co/hash/lQZ4jOcr/2/s⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message

Introduction: The podcast has been around since 2018, focusing on evergreen content and learning along the way. JR shares the journey, evolution, and highlights of the podcast. The Journey Begins: JR's journey in podcasting began in April 2018 but took a brief pause. Returned to podcasting in August 2020 with a fresh start and evergreen content approach. The show originated on Anchor with minimal investment, mostly in microphones. Learning and Growth: JR shares his journey of learning while podcasting. The importance of patience, understanding, and embracing failure. How he learned about microphone positioning, SEO, and curation over time. Notable Guests: Highlights of some notable guests who appeared on the show. Interviews with authors, podcasters, celebrities, and experts. The impact of guests on the podcast's growth and development. Podcast Collabs and PR Firms: The experience of collaborating with other podcasters and PR firms. The pros and cons of earning money through podcasting. Lessons learned about maintaining podcast integrity while making income. The Love Series and New Ventures: Introduction of the Love Series, focusing on romance and relationships. The growth of the show led to the creation of "Sparrows Under Review." Exploring different topics beyond the original podcast's scope. Podcast Collabs Continue: Highlighting podcast collaborations with various hosts and themes. The importance of networking and building relationships within the podcasting community. Showcasing episodes with Lucille Cody and Big T from "I Can't Make This Up Podcast." Conclusion: Summing up the podcast's journey, lessons learned, and highlights. Acknowledging the support of loyal listeners, guests, and co-hosts. Looking ahead to future episodes and new opportunities. Outro: Encouraging listeners to continue supporting the podcast and stay tuned for more exciting content.

In this episode of The Remote CEO Show, I had the pleasure of interviewing Tricia Belmonte.Tricia is an Internet marketing specialist with over 20 years of marketing, senior management, and business development experience. Her passion is helping motivated business owners become authorities online.  She does that by helping her clients develop online courses, good SEO strategies, Facebook advertising, content creation, funnels, and more. Her online courses have reached over 27,000 students across 145 countries and have all been listed on the first page of Udemy, one of the world's largest online course platforms. 

Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan discusses artificial intelligence's impact on SEO Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this enlightening episode, we delve deep into the recent announcement of Flothemes shutting down, a staple platform for countless wedding photographers. Renowned photographer, Dylan Howell, joins us to discuss the ripple effects this change brings to the industry. We'll uncover the strategies professionals can employ to navigate this transition smoothly and explore the next steps for photographers looking to safeguard their online presence. Change is inevitable, but with the right tools and mindset, it can also be an avenue for growth and reinvention. Tune in for insights, advice, and the road ahead for the world of wedding photography. Find Dylan's Coaching program: Fuel Your Photos https://www.fuelyourphotos.com/ Find Dylan Howell on Instagram: https://www.instagram.com/fuelyourphotos/ ----- All Jai Long's Details: Jai Long's Website: ⁠⁠⁠⁠https://jailong.co/⁠⁠⁠⁠ Join the Six-Figure Business Map: ⁠⁠⁠⁠https://sixfigurebusinessmap.com/⁠⁠⁠⁠ Say hi To Jai Long on Instagram: ⁠⁠⁠⁠@Jailong.co ⁠⁠⁠⁠ Leave a review on the Apple podcast app with the link below: ⭐️⭐️⭐️⭐️⭐️  ⁠⁠⁠⁠https://podcasts.apple.com/au/podcast/creative-business-make-your-break-podcast/id1479145264⁠⁠⁠⁠ Wedding Photography Summit - ⁠⁠⁠⁠https://weddingphotographysummit.com/⁠⁠⁠⁠ YouTube Channel: ⁠⁠⁠⁠https://www.youtube.com/channel/UC5nLrLzaJWItTgoNhe-y1sw⁠⁠⁠⁠ Episode Sponsor: Pepperstorm (copywriting and SEO) : ⁠⁠⁠⁠https://jailong.co/pepperstorm

There are some mistakes that almost all podcasters make, tune in with Ash and Kane to find out what they are and how you can avoid making them. They focus on everything from your artwork and show notes to how to give valuable content to create an engaged audience. KEY TAKEAWAYS Follow this podcast! Don't miss out on free, high quality advice. Bad intros: intros that are pre-recorded and generic are outdated and boring. They encourage listeners to skip. Record an intro after you have interviewed a guest so you can highlight the relevant points about them. Don't just read their cv or bio. Neglecting the show notes and titles. These are your opportunity to create great SEO and content. Be authentic, be you. Bad artwork. People who don't know you will click on your podcast because of your artwork and title, don't underestimate the importance of your artwork. Doing too much. It's best to focus on certain tasks and add them into your schedule, then build up to doing more. Trying to please everyone. You can't and in the process you will lose the audience you really want. Don't hold back your content, give good valuable content without a paywall. BEST MOMENTS ‘If you do have interviews don't read their cv out' ‘Your artwork needs to be big, bold, clear and if it's going to have your photo on it make sure it's high res' ‘If you don't spend money on anything else spend money on a designer to do your artwork' ‘Pleasing everyone just results in pleasing nobody, be more niche' ‘If you want to stand out, create niche content'   VALUABLE RESOURCES Patreon Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.ukhow to start a podcast, podcasting, hosting, downloads, monetisation, content creation, repurposing, video, youtube, tiktok, instagram, social media marketing, growth, consumption,: https://progressivemedia.uk/This show was brought to you by Progressive Media

Godwin Josh is a tech trailblazer who embarked on his journey in 1992, tinkering with computers and Animator Pro in DOS. By 1998, his HTML and JavaScript skills led to a popular website, foreshadowing his prowess.Pursuing Computer Science Engineering in 2002, Godwin founded a software company, crafting a remote desktop app in 2004. In 2005, he ventured into healthcare tech, developing software for specialists.Expanding his company's horizons, Godwin pioneered bulk SMS solutions, revolutionizing communication in India. He then embraced video streaming, Python, Nodejs, and Linux.Under his guidance, Livebox, a game-changing streaming server, and a remote video receiver gained wide acclaim, selling 400 units to MSOs.Diversification ensued with Instanet, a nationwide internet bonding equipment provider, and Altrosyn Technologies, offering outsourced development.A master of SEO and growth hacking tools, Godwin engineered CDTECH's marketing processes, optimizing operations. His current focus lies in Big Data Analytics and Generative AI.Proficient in Nodejs, Python, Golang, and administration tools, Godwin is at the forefront of innovation. He nurtures and mentors teams, championing continuous learning. His legacy is etched in tech's evolution. Hosted on Acast. See acast.com/privacy for more information.

What We Cover In This Episode:  What true SEO is really about and some frequent misconceptions about SEO that exists [2:14] Key things to be aware of with your Google Business Profile [5:29] Why it's important to get clear about your services, location and the keywords you use on your website [12:01] Tips for interweaving the keywords you want to use into your Google Business Profile [13:01] Connie's advice for gathering reviews and the ways doing this will impact your SEO [13:50] Hacks for discovering the best keywords to use [14:33] Final thoughts on integrating your brand messaging with SEO [15:48] Quotes: “Get clear about your service and your location keywords. Put yourself in the shoes of somebody in your area who's searching for the things that you offer. What are they typing into Google? It may not be the same way that you describe your services.” [Connie, 12:13] “You don't need to go get a fancy tool, you don't need to do keyword research and you don't need to figure out how many average searches there are a month. You just need the obvious ones, and if you do that, you are ahead of most local businesses.” [Connie, 15:23] “I want you to feel confident that local SEO is not as technically hard as you think it may be, but it can't be ignored and it's not just going to happen.” [Connie, 18:05] LINKS:   Learn More About Pixality's fitDEGREE-Integrated Web Design Services!  Get Connie's Free Fitness Studio Website Content Workbook Pixality's Website & Free Resources Connect with Connie & Pixality on Instagram Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!) Episodes 143 & 94 with Connie  Google Business Profile fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q

Manick Bhan is the Founder and CEO of LinkGraph, a full-service digital marketing agency that provides SEO services and growth marketing to hundreds of brands. He is also the Founder and CTO of SearchAtlas, the most comprehensive SEO software suite for site owners, digital marketers, and SEO professionals.  With over a decade of experience in Search Engine Optimization (SEO) for in-house and agency projects, Manick has taught startups and Fortune 500 companies how to scale with a data-driven SEO strategy to penetrate any market effortlessly and create sustainable growth. He was also the Founder, CTO, and CEO of Rukkus (TickPick acquired the brand). In this episode… Do you wish to become a successful entrepreneur in the technology industry? What can you learn from a flourishing leader who has successfully built more than one SEO firm in the space?  Thriving in the tech industry can be a challenging but rewarding experience. According to Manick Bhan, you need a clear understanding of the market, an innovative approach, and a willingness to continuously learn and adapt to changes in the industry. He shares his journey building multiple tech-focused businesses and the challenges he had to overcome to establish a strong reputation in the industry. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Manick Bhan, Founder and CEO of LinkGraph. Manick talks about his journey building LinkGraph and SearchAtlas, their ideal client profiles, building Rukkus to its acquisition point, and thoughts about fundraising and bootstrapping.

Today's guest is Adam Gower.    Adam Gower Ph.D. is a 30+ year real estate veteran with over $1.5 billion of CRE investment and finance experience who today builds digital marketing systems for real estate professionals who want to raise equity capital online (aka ‘crowdfunding') and he   Show summary:  In this podcast episode, Dr. Adam Gower discusses his background in real estate and his transition to digital marketing. He emphasizes that while the medium may have changed to online platforms, the fundamental triggers that motivate investors remain the same. Dr. Gower shares his journey and how he now helps real estate professionals build digital marketing systems to raise capital online. He discusses the challenges of navigating the world of digital marketing and advises testing different marketing ideas. The conversation also touches on the importance of addressing investor concerns and maintaining open communication to attract capital in a challenging market.   -------------------------------------------------------------- Intro [00:00:00]   Introduction and background of Dr. Adam Gower [00:00:55]   Building digital marketing systems for real estate professionals [00:03:12]   The challenges of digital marketing [00:10:51]   Applying traditional marketing techniques to online platforms [00:12:38]   Testing and iterating marketing ideas [00:17:44]   Changing Capital Raising Strategy [00:21:23]   Addressing Investor Concerns [00:23:31]   Regular Communication and Education [00:26:22]   -------------------------------------------------------------- Connect with Adam:  Linkedin: https://www.linkedin.com/in/gowercrowd/  Twitter: https://twitter.com/GowerCrowd  YouTube: https://www.youtube.com/gowercrowd https://www.youtube.com/gowercrowd Facebook: https://www.facebook.com/GowerCrowd/    Connect with Sam: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook: https://www.facebook.com/HowtoscaleCRE/ LinkedIn: https://www.linkedin.com/in/samwilsonhowtoscalecre/ Email me → sam@brickeninvestmentgroup.com   SUBSCRIBE and LEAVE A RATING. Listen to How To Scale Commercial Real Estate Investing with Sam Wilson Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-scale-commercial-real-estate/id1539979234 Spotify: https://open.spotify.com/show/4m0NWYzSvznEIjRBFtCgEL?si=e10d8e039b99475f -------------------------------------------------------------- Want to read the full show notes of the episode? Check it out below: Adam Gower (00:00:00) - And the way that people interact with sales materials and marketing materials hasn't changed the same exact triggers. Will will motivate somebody, an accredited investor, to want to learn more and then to actually act and invest with you. Nothing's changed. Even though it's online, the the techniques are the same. What's cool about the tech is figuring out how to how to read the data, right. And understand which ideas you have that you're testing are working better than others. But apart from that, nothing's really changed then. Welcome to the How to scale.   Sam Wilson (00:00:43) - Commercial real estate show. Whether you are an active or passive investor, we'll teach you how to scale your real estate investing business into something big.   Sam Wilson (00:00:55) - Adam Gower, PhD, is a 30 year real estate veteran with over $1.5 billion of commercial real estate investment and finance experience. Today, he builds digital marketing systems for real estate professionals. And for those of you that don't know, Dr. Adam Gower came back on the show. Oh gosh, it was earlier this year, April 10th, 2023.   Sam Wilson (00:01:15) - So we're catching you kind of right, mid quarter, first third of the year. Then we're catching the second quarter of the year. Adam. For those that didn't catch that first episode, there's three questions I ask every guest who comes on the show and I'm going to ask you to answer them again really quickly if you can, in 90s or less. Where did you start? Where are you now and how did you get there?   Adam Gower (00:01:34) - Right. First of all, thank you for having me on. And I always I love being on these shows where the you know, the pre conversation is really mellow and quiet. And then you go into the introduction. Adam Gower is like, like it's like the radio voice.   Sam Wilson (00:01:51) - Absolutely, man, we got it. We got to make it entertaining for those that are listening. Otherwise they're going to put everybody to sleep.   Adam Gower (00:01:58) - I need to I need to take notes from your book, Sam, because I always do my introductions afterwards. But anyway, to answer to answer your question, where did I start? Okay.   Adam Gower (00:02:08) - I started hundreds of years ago, actually in the early 1980s. It was very interesting time to start because in those days, mortgage rates I remember Sam, when I first put money in the bank in the early 80s, I got 12% interest on deposit. Imagine that, 12% zero risk guaranteed money and and mortgage rates were pushing 20%. It was a very different time. Remember that might that might figure in what we're going to talk about later today. So that's where I started. I started pulling wires for an electrician and then eventually started raising money for a ground up multi-family developer. Second question was, you got a room? I've got a I've got a memory of, you know, whatever, a steel trap, a memory like a steel trap can only hold one thing at a time.   Sam Wilson (00:03:02) - And it's very difficult to get anything out of that trap completely. Exactly.   Adam Gower (00:03:06) - Yeah. It just. Just sits there kind of dormant. Weird.   Sam Wilson (00:03:09) - You start. Question number two is, where are you now?   Adam Gower (00:03:11) - Ah, right.   Adam Gower (00:03:12) - So spinning forwards, however many years that is unfortunately 40 odd years. I don't like to admit that it makes me seem really old. But anyway, so today, so what we do is we build a digital marketing systems and help people build digital marketing systems so they can raise capital online. We've focused exclusively on commercial real estate. Our clients manage probably over 35 billion AUM and have raised over $1 billion using our systems over the last few years. So that's that's what we do now. I just I got addicted to the idea of digital online syndication when it became legal. I raised over half a billion myself and it would all been in-person, sitting with people, traveling, having people travel. To me, it's just brain damage. So when it became legalized, I'm like, Goodness, that you could do it online. I just decided to switch and and that's what we do. It's what we do now. Yeah. It's I really enjoy it. It's like a hobby. I enjoy it so much.   Adam Gower (00:04:20) - Like a hobby. It's like.   Sam Wilson (00:04:22) - A hobby. Good for you. Yeah. I don't know that. Going to work as a hobby for me yet. So maybe I need to take a page out of your book.   Adam Gower (00:04:29) - Well, you know, it's what I tell my boys. You know, you got to do you? I've got, you know, three sons, and I'd tell him, you got to do what you really enjoy If you if you do what you enjoy, you'll never work. Right? It'll always be just joyful. And, you know, you just look spring out of bed in the morning and look forward to the day ahead.   Sam Wilson (00:04:49) - Oh, that's for certain, man. I've always wondered that about about people that watch the clock. Like when when 430 or 5:00 happens and I know I got to go hang not don't have to, but I get to go play with the kids because I know I can't leave all the kids at home with just my wife. So it's like, okay, I've got to wrap up work, but like, how in the world is it 430 or 5:00 already? Like, I never look at a clock and say, Gosh, I wish it would speed up.   Sam Wilson (00:05:11) - I'm always going, I wish it would slow down.   Adam Gower (00:05:13) - I need more time in my life. Right?   Sam Wilson (00:05:16) - I've never gotten to Friday afternoon. I'm like, Man, thank goodness it's Friday afternoon. I'm like, Is it really?   Adam Gower (00:05:21) - I got everything done. Yeah. No way. It says.   Sam Wilson (00:05:24) - Right ever.   Adam Gower (00:05:26) - Exactly. All right. So what was a question?   Sam Wilson (00:05:28) - Three questions. You already answered it, which is, Where are you now?   Adam Gower (00:05:30) - Oh, so that was question. Okay, good.   Sam Wilson (00:05:33) - Start. Where are you now? Oh, no, that's a lie. See, I can't remember my own question.   Adam Gower (00:05:36) - Where do you start? Where are you now and where you're headed?   Sam Wilson (00:05:38) - How did you get there? Oh, how.   Adam Gower (00:05:39) - Did I get that? All right, I will tell you that. But I'll connect the dots between pulling wires for an electrician and raising money for multifamily and what we do now. So the simple story is like this. So during the and it's important. It's a good question that you ask and it's.   Adam Gower (00:05:54) - Probably since the last time we spoke because of where we are in the in the cycle in the commercial real estate cycle at the moment. So the last major downturn and this is a major one. This one we're going through now was 2007, really is when it really started with a vengeance. And I in in summer of 2007, I sold everything I had actually really liquidated everything, just got out. And I ended up working for East West Bank. And one of the major actually the biggest regional bank in California. And they were really they had some challenges because they had, they had done, um, a lot of real estate collateralized lending. And a lot of those real estate deals were all those those loans were non-performing, right? People had stopped paying. There was a lot of problems. And so they brought me in to help clean the balance sheet by selling the notes. I did some workouts and then subsequently I ended up at I'll cut out a couple of steps, but I ended up at Colony Capital working on a $7 billion loan loan portfolio or portfolio of non-performing loans, and that was a whole different cycle as well.   Adam Gower (00:07:14) - Um, and um, and then when the, then when the market started to pick up. And around 2012, I started doing seed investing. Totally different. You know, I've made some money. The downturn actually treated me very well, and I started looking at these little startups. It was like a different world. I moved into a interestingly, you know, a lot of these things kind of dovetail into what's going at the moment. It wasn't a we work, but it was similar to a we work, it was a startup incubator. It was like this huge warehouse with open desks and open seatings, and you could rent a desk permanently. So I had all my stuff on my desk, but it was basically working in a warehouse. Sam I absolutely loved it. It was fantastic. I was surrounded by these bright students, you know, half my age and more. And I did some teaching at the university as well. But it was just the vibe in there and the energy. And you could hear people talking and doing presentations and walking around.   Adam Gower (00:08:23) - It was just really high energy. And so when the Jobs Act and I was investing in some of their little startups, I wrote some checks like, that sounds kind of cool, but they were talking a different language. I'd never heard this language before SEO and SOS and Google Analytics and you name it website. That was like everything was brand new. It seemed like rocket science to me, like it was completely impenetrable. Um, but the Jobs Act passed in 2012. So you said 90s maybe 90 minutes if you don't stop me. But the jobs that passed and it suddenly allowed sponsors just allowed anybody to technically sell securities online. What that meant was that you could raise money online. I just saw that and thought, Oh gee, this like my entire life has been chasing around, trying to find good investor leads and then nurturing them in person. And now I can scale that like absolute scale, perfect scale, right? You can reach everybody all or to everywhere, all the time online, instead of having to knock on doors like kind of literally knock on doors, Hey, is there somebody's home? Right? Do you want to invest? And so I started to learn the the art of digital marketing, of marketing online.   Adam Gower (00:09:52) - And I forgot your question again already, but I'll just kind of wrap up anyway. How did I get to where I am? And it just went from one thing to the other. In fact, I started some interest and I started with a podcast and, and I taught myself how to produce a podcast, how to build, which isn't trivial. You know, you're sitting there with lots of 800, how many ever episodes you've got on a big you've got a gorgeous mic and, you know, nice background. But when you started, you scratch your head, right? What do I do? Oh my God, how am I going to record? I'm going to clean up the audio. Is it going to be video? How do I get it out? Where do I put it? What is libsyn? How do I distribute? It's like a million different questions. So it's actually. Go ahead. It's like you don't. So I figured this out just like you did. And then I built websites and then I built marketing funnels.   Adam Gower (00:10:44) - Then I started putting them all together for clients. And that's what we've been doing. That's basically how it started.   Sam Wilson (00:10:51) - That's really cool. I think one one word that you used that is it's a common feeling as especially here recently on gosh, because we have our hands in the laundry business and then we have our hands in the RV resort business and, and then setting up all the marketing campaigns for those various businesses and hiring third party ad agencies to handle all of that online. You said impenetrable. Like, I look at this and literally I got the the the the I don't know what the wrong the word for it. You use the right word for it, but basically said, here's the plan of action. And like you said, they're throwing out acronyms, they're talking geofencing, they're talking this and that and the other and how we're going to I'm just like, Uh huh, yeah, okay. Just where do I can I just mail you? Can I just give me the credit card and just.   Adam Gower (00:11:38) - That's right. All I want is more business. Get it, get it, get it for me.   Sam Wilson (00:11:44) - Needs to be there. That's it. It's like, yeah, you know, I don't care if it's ten grand a month.   Adam Gower (00:11:48) - I actually find the whole process really interesting, actually. You know, what's what's particularly interesting about it? I'm looking at my as I look up here, I have books that my entire room is books, by the way, apart from this whiteboard behind me. But you know what we're talking about actually. These are tactics and techniques and strategies for selling and marketing and selling that have been around for a very, very long time. The reason I'm looking up here is there's a couple of books. There's Robert Collier. Book. This is amazing. It was written in 1920, I think. And then there's my life in advertising, scientific advertising. What is it called? Scientific advertising by John Hopkins. And there's a bunch of books like that. What's cool about it? Applied Business correspondence.   Adam Gower (00:12:38) - What's cool about is this stuff was written 100 years ago about the way that they did marketing direct mail where they'd send out literally send out mail to sell some of the things, you know, three by three feet of books as well. One of the things that's the coolest idea by three feet, five pizza box for your bookshelves, you know, whatever and pay on the drip and here's a coupon or whatever. But the tactics and techniques are exactly the same online. Why? Because human psychology is not changed now. The way and the way that people interact with sales materials and marketing materials hasn't changed. The same exact triggers will will motivate somebody, an accredited investor, to want to learn more and then to actually act and invest with you. Nothing's changed. Even though it's online, the the techniques are the same. What's cool about the tech is figuring out how to how to read the data, right. And understand which ideas you have that you're testing are working better than others. But apart from that, nothing's really changed then.   Sam Wilson (00:13:52) - Right? No. And that's and that's it. I mean there comes. What do you recommend to people? I mean, because there comes a point where we we all can't be experts in everything. I can't, I cannot and I don't have the mental bandwidth to become an expert in online digital, you know, paperclip marketing. I really don't. It's I know it's not rocket science. You know, as you said, it's you got to figure it out. But I don't have the the cognitive bandwidth to absorb and understand that. Right. Is that the gap you are filling in your business? Yeah, we.   Adam Gower (00:14:24) - We do that. I mean, the way to decide whether or not it's worth doing. Right. Just talking to you, it's interesting that you bring this up so we can talk hypothetically. We can talk very specifically. So being specific about your comment. So the way to do this is to you've really got to look at how much money you're putting in to the process and how much money you're getting out at the back end.   Adam Gower (00:14:48) - It sounds kind of, you know, a bit silly to say it's because it's so obvious, right? But that is what you want to do. So let's say you've got a laundry, a laundromat somewhere, and I'm not that experienced in laundromats, to be honest with you. But I imagine that you still you can do what you can advertise and you can get contracts, you know, from local sports teams. And there's all kinds of things that you can do to, you know, kind of scale the thing up. But you also want local students to know about that. You do coupons, promos, I really don't know. You put in tech, there's all kinds of stuff that you want to do, but you also want people to know about that, right? So whatever your total cost of advertising is, you want to be looking at what is the return on that spend, and the acronym is return on ad spend. So that's going to include however much you're spending on the advertising. By the way, this applies 100% exactly the same to raising capital for for equity.   Adam Gower (00:15:45) - Well, actually doesn't it's actually more technically it's harder for equity because in your case, you would you would say, okay, I'm going to run a campaign. I'm going to pay the agency however much a month. We're going to actually invest, however much we're going to invest in this in the you know, in the paid ad itself. I love emotional spending that let's say you spend 10,000 and I'm pulling this out. My. I have no idea how much money you make in a laundromat at $0.25 a pop. I don't know how that works. But anyway, let's say you spend 10,000 or $1000 on your advertising and your agency. You know, pretty much if you have made that money back, if you do the campaign properly, right, you could do a coupon, right? You do a coupon for a certain period of time and you can see how many people actually use that coupon. Was it worth the ad spend or wasn't it Right. Was it worth it? You've also got to look at lifetime value, right? Somebody comes in for the first time, they might only spend $10.   Adam Gower (00:16:45) - I don't know. Again, I've no idea. But now, suddenly, if they buy a membership, I don't know if you have membership, if you've got a recurring membership model and they sign up now, you know you've got this lifetime value. So you can start looking at it in that context and determine whether or not the campaign worked. The key, though, with any kind of marketing these days, as it was or even 100 years ago, was to test ideas. Don't be afraid of trying something. You know, I've just pulled an ad campaign that we've got on Facebook. It wasn't doing very well. All right. Most of my campaigns, you know, they run positive. I make more money than the campaign we're running. Just kill the campaign this morning. There wasn't losing money. It's like, you know what? Let's kill the thing. Can't be bothered and actually don't even want to revamp it. I'm just going to stop the campaign. But the key is to test and the chances are that you will test multiple different ideas and ways of let's get back to raising money for real estate.   Adam Gower (00:17:44) - You will test all kinds of different ways of raising money, finding accredited investors, nurturing them and converting them. And probably nine out of ten, those of those ways won't work. You know, nine out of ten ways that we try don't work. Oh, my goodness. But the ones that do, we double down on. And those are the ones that we roll out to our clients. So actually invest a lot of money testing different ways of marketing. Most of them lose. I know that fails, but the ones that win, those are the ones that we take to our clients. And then we we we double down on those.   Sam Wilson (00:18:18) - Right, Right. And that's and that's having that patience, that kind of that that kind of iterative patience to go, okay, we're going to put this campaign out there. We're going to see how it does. Do we like it? Did it perform? Yes. No. Analyze it. Start back over. I mean, that that process sounds like it's ongoing for you.   Sam Wilson (00:18:39) - I mean, really for the life of however long you're doing this.   Adam Gower (00:18:41) - Well, yes. But I think life is like that, isn't it? I mean, I was I just was reading your some of the stuff on your website before we connected. And you did multifamily and you did forget not mobile homes, but something else. And now you're focused on laundromats. Well, that is the same process, right? It's a process of trial and error. You try something, you work. It either does well, it doesn't work well. It sucks up your time. It doesn't suck up your time. You find that you've got a niche, something. So you double down on that and you just focus on it because it's the one that really worked for you. And everybody's different. So it's not anything. It's kind of got a little bit more esoteric, I suppose. If we talk about life, the universe and everything, but it is life. That's how you kind of deal with life. You test ideas, you test stuff, you go on vacation.   Adam Gower (00:19:29) - Let's why don't we try such and such? Never going back there. Right? You try it didn't work or you go somewhere and it's amazing. And you book the minute you get back home for next year, right? As life is like that, you just try stuff. And if it works, you do more of it. And if it doesn't, you move on.   Sam Wilson (00:19:47) - You move on. That's exactly. Yeah. I've got one of those vacation memories in my book here.   Adam Gower (00:19:53) - The good ones are the bad ones.   Sam Wilson (00:19:54) - It was a bad one. Unfortunately. I was like, You were never doing that.   Adam Gower (00:19:58) - I'll tell you something. I'm going to tell you right now. I went to a hotel. My kids were just at camp. I took my wife. I like to go to the you know, we kind of splurge when the kids are right. We went to this supposedly fabulous four star hotel resort. I figured we'd go away. I treat my wife, we spend a lovely time, kind of a staycation here in California.   Adam Gower (00:20:18) - The bloody room had duct tape holding the thing I could not sweat. Whose duct tape on the floor instead of a I couldn't believe it. I was absolutely disgusted. And I know this business. I know the owners. I know the management companies like guys, this is not cool. I got out and you know what they offered me? They came back. The manager, the hotel manager wrote and complained about this thing she offered me. She said, We'll give you a free night. But no, wait a minute. I'm just complaining. It's like going to a restaurant saying the food is dreadful. And they say, All right, I'll tell you what. Why don't you come back again? We'll give you some more dreadful food.   Speaker 4 (00:21:00) - What?   Sam Wilson (00:21:01) - That's. Oh, man, that's a very, very. Yes, very. Through the way you live and learn, though it's an iterative process. Just Hey.   Adam Gower (00:21:08) - Listen, hang on. Sorry. We're kind of going off on a bit of a tangent because I'm a bit hyper caffeinated, but what your what are your listeners want to hear about raising capital at the moment? Let's give them something really tangible and, you know, something you can use when you leave the call today.   Sam Wilson (00:21:23) - That's absolutely I'm glad we're making this segue because there's there's two things I want to talk about. One is how you are changing your capital raising strategy because capital raising has become immeasurably harder, I think, for everyone. I'm certainly seeing that in what we're doing. People are sitting tight. They're holding on to their wallets. They're just kind of going, Oh, crud. Like you said, maybe it was you that said this or maybe the last podcast Guest I think it was maybe the last one. We were talking a seven on a multifamily deal. Just isn't that compelling when I can get five and a half at the credit union, right? Like what? What are you guys doing? What are some strategies you're taking right now that are and again, not that we want to convince people to invest, but we want to give them compelling reasons to invest. What are you guys doing differently?   Adam Gower (00:22:12) - Well, yeah, I would say that it's not that you want to convince people to invest. You want to give people a solutions to the problems that they have, and that is if you've got a good asset class and you are able to make money, then you have what investors want.   Adam Gower (00:22:28) - You've just got to be able to articulate what it is that you have. That's that's kind of the way I think about this business, is that really, you know, a successful real estate sponsor has exactly what everybody wants, right? We've got ongoing income, passive income, which is just an IRS term, but you're offering ongoing income on your investment and to build wealth. Who doesn't want that, Right? Everybody wants that, Right. The challenge is that investors, everybody is skeptical. So they hear about you the first time and you say, here, I'm going to give you a passive income and build your wealth. That's what they want. But they're skeptical. They don't trust you. They want to be sure that you're not, you know, in a basement somewhere, you know, putting it in your pocket and whatever, buying Rolls-Royces all the time with their money. Right. Right. So you've got to get over that hurdle. Now, during the good times, it's actually not difficult because people are making money hand over fist and they're just looking for alternatives.   Adam Gower (00:23:31) - They're less skeptical because there's less bad news and in the news. Right. About what's going on. So during a downturn and this is also true, in fact, during good times, but particularly during a downturn, there are two things that you have to do, right? So these are practical with underlying this podcast to this point, whatever minute we're at here right now, this is something you can actually take away and use immediately. The first thing that you have to do is address the concern that your prospects have immediately. So whatever that concern might be, don't hide away. Don't hide that and pretend it doesn't exist. Deal with it immediately. Because if you don't deal with it immediately, no matter what else you say, the conversation that your prospect is going to be having in their own mind is, Yes, but what about this? And today and we know this from the advertising campaigns, we run for clients and also from a multi sponsor investor sentiment survey that we ran recently. Investors, including you, probably you as in you, dear viewer or listener to this podcast, are concerned mostly about protecting your money.   Adam Gower (00:24:50) - You don't want to be losing all your money when values drop. And and you're seeing the commercial real estate really hitting some some choppy waters. So the first concern you have is not to lose money, right? So when you communicate with sponsors I'm sorry, with prospects at the moment, the language you want to be using, language patterns you want to be using or specifically protecting the investment, protecting your investment. Don't use clever terms like principle preservation. You and I know what that means, but investors use a different kind of language and you always want to use the same language your investors use because you want to be understood. So protecting the investment is very important. So in your communications, this can be on any kind of ad campaigns that you have or any kind of newsletter you put out, any kind of pitch that you put out. Start with how you protect the downside. What are you doing exactly? How much debt are you taking on? Is it fixed? Is it a variable? If it's variable, why are you choosing to do variable today? What kind of leverage have you got? Have you underwritten your deal? Do you want me to stop? I see you.   Sam Wilson (00:26:09) - We are. We are in the final 30s and we got it. We got to hang hang it up, unfortunately. But this is gold. So I want you to finish out this thought because I think I will do our investors, but our listeners are really going to get something out of it.   Adam Gower (00:26:22) - Yeah. So this is really important. So. So you want to be addressing how you're going to protect their investment. That's the first thing. And then you can start or at least that needs to be the bulk of what you of your communication. The second thing that you need to do, communicate regularly. Oh, my goodness. Don't just not pitch all the time. Educate, talk about what's going in the market, what are going on, what are you seeing? How are capital markets? What's going on with interest rates? How are you dealing with them? What are you doing at cetera? Be don't pitch educate about these key issues. Those are the two things that we should have started with that Sam.   Sam Wilson (00:27:00) - Now think it's been great. Dr. Adam Gower, thank you for taking the time to come back on the show today. If our listeners want to get in touch with you and learn more about you, what's the best way to do that?   Adam Gower (00:27:08) - Gower crowd. Go to Crowd Gower. crowd.com. Sign up for the newsletter. You'll get an email from me on Wednesday with the latest newsletter. If you want to ask me a question, hit reply.   Sam Wilson (00:27:21) - Absolutely. Thank you, Adam. Do appreciate it. Have a great rest of your day.   Adam Gower (00:27:25) - Thanks, Sam.   Sam Wilson (00:27:26) - Hey, thanks for listening to the How to Scale Commercial Real Estate podcast. If you can do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts, whatever platform it is you use to listen. If you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories. So appreciate you listening. Thanks so much and hope to catch you on the next episode.

Understanding Paid Content Marketing is essential for your business growth and high ROI. Listen

Are you ready to turn your listeners into paying customers? Then buckle up, because this episode is just what you're looking for! In this episode, we're diving into a topic that every podcaster wonders about: converting listeners into clients! If you've been wondering how to turn those loyal fans into paying customers, then you're in the right place. Get ready for some game-changing strategies and actionable tips that will transform your podcasting journey. So, grab your headphones, hit play, and let's dive in together. Your future clients are waiting! Xo, Juliana Episodes mentioned  Going through a tough time? How to run your business amidst chaos

Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Lately, Google's core updates have consistently aimed to enhance the user experience and prioritize top-quality content within SERPs. The August 2023 core update continued this trend by devaluing pages featuring low-value content. Today, Jordan discusses the August 2023 core update Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Master Your Coaching Biz, Cheryl Thacker interviews John Egan. They delve into the significance of content marketing for coaches and entrepreneurs in establishing a thriving business.  Based in Austin, Texas, John functions as a content creator and strategist in the realm of content marketing. He authored "The Stripped-Down Guide to Content Marketing." John's expertise encompasses personal finance, real estate, health, and wellness. His contributions have been featured on prominent platforms including CreditCards.com, Bankrate, Forbes Advisor, Experian, Capital One, The Balance, and U.S. News & World Report. John's main role is to enhance online presence for better SEO, engaging audiences, and ensuring top-notch content that meets business goals. Achievements include crafting successful online marketing strategies that boosted page views, shares, web sessions, market share, and blog readership. Past accomplishments involve developing editorial strategy and concurrently managing up to six websites, driving over 3 million in SEO traffic. Here are the great points that we talked about:  Content marketing is a way for coaches and entrepreneurs to get the word out about their brand and services. Blog posts and videos are highly effective types of content marketing. Building relationships with your audience is a key aspect of content marketing. Consistency is important in content marketing, whether it's with blog posts, podcasts, or social media posts. Planning and scheduling content can help save time and ensure consistency. Repurposing content is a great way to maximize its reach and impact. Tools like Canva and social media scheduling platforms can be helpful in content creation and promotion. Content should provide value and answers to your audience's questions.   Get connected with John Egan: Website: johnegan.net/#portfolio  Email: johneganaustin@gmail.com Facebook: https://www.facebook.com/JohnJEgan LinkedIn: https://www.linkedin.com/in/johnjegan/ Twitter: JohnJEgan Get connected with Cheryl Thacker:  Website: https://successfulcoaches.com/ Instagram: https://www.instagram.com/coachcherylthacker/ SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast

Conocer las tendencias SEO para 2024 te permitirá adelantarte a la competencia y mejorar tus resultados. Muy atento porque...Artículo completo: https://borjagiron.com/tendencias-seo-2024/Muy buenas y bienvenido al podcast “SEO para Google”, soy Borja Girón y cada miércoles aprenderás todo lo necesario para salir en las primeras posiciones de Google y generar más visitas y ventas. Recuerda unirte a la Comunidad Emprendedores desde: https://borjagiron.com/comunidad y podrás acceder a las sesiones de Mastermind cada lunes conmigo y el resto de emprendedores, al podcast secreto, a los retos y las categorías dentro del grupo de Telegram sobre Instagram, RRSS, Finanzas, criptomonedas, salud, Inteligencia Artificial, marketing, podcasting, productividad y todo lo necesario para hacer crecer tu negocio.Y ahora sí…¿Estás preparado? ¿Estás preparada? ¡Comenzamos!Conocer las tendencias SEO para 2024 te permitirá adelantarte a la competencia y mejorar tus resultados. Muy atento porque...Artículo completo: https://borjagiron.com/tendencias-seo-2024/…hoy voy a revelarte las que para mí son las tendencias SEO para 2024. Y si hablamos de tendencias SEO, la agencia SEO Eskimoz sin duda está a la vanguardia si quieres delegar el SEO de tu negocio.1: Resultados de búsqueda mejorados con Inteligencia Artificial generativa (SGE)Ya se adelantó en el evento Google I/O y ya están disponibles muchas de esas novedades en algunos países.2: Google Bard, ChatGPT y BingUn gran número de personas ya deciden buscar solo con ChatGPT, Bing a través de su app que integra búsquedas por voz o con Google Bard para solucionar sus problemas, aprender algo o simplemente a modo de entretenimiento.Interesante empezar a trabajar el SEO en Bing para 2024.3: Vídeos cortos insertados en las búsquedas y SEO en Redes SocialesAparecen cada vez más resultados en los buscadores con vídeos cortos sacados de redes sociales como TikTok.Con esto el trabajo de SEO en diversas redes sociales cobra más importancia que nunca.El formato audio ha perdido fuerza4: Contenido generado con IA5: Páginas personalizadas6: Contenido más directoPoco a poco de dejarán de crear webs de nicho en las que los primeros párrafos se centran en hacer perder el tiempo al lector para que permanezca más tiempo leyendo y viendo anuncios.7: IA a partir de estadísticas para realizar tareas y tomar acciónConclusionesGoogle está perdiendo de forma rápida el monopolio.En mi podcast “Noticias Marketing” te mantendré informado de todo esto.¿Qué más tendencias SEO para 2024 crees que llegarán?Actualización importante en Google Helpful Content.Únete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio.También puedes acceder al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

SEO (Search Engine Optimization) is how websites prepare and portray themselves to search engines like Google and Bing. The goal of SEO is to generate as much traffic (ideally organic traffic) as possible from the right people - namely prospective customers. The problem with SEO is that many industries and specific keywords are very competitive and require a lot of effort by someone that knows what the search engines want. In order for them to operate effectively they'll need to work with a developer and/or CMS to ensure good technical SEO and be given control over at least some of the website's content (ie blog posts) so that they can try and rank in as many relevant keywords as possible. For small businesses, having someone do their SEO for them seems like a massive gamble, so its a hard sell. If the small business tries to do their own SEO, they may find that their efforts aren't yielding any leads because SEO is not only time consuming, but can also get complex. In this episode, Matt and Mike discuss how to deliver the best possible SEO service to a small business that is on a tight budget, with minimal free time to dedicate to content and keyword research. Show Notes: https://www.htmlallthethings.com/podcasts/seo-for-small-businesses Scrimba Discount: https://tinyurl.com/ScrimbaHATT

In today's episode, we embark on a journey to uncover the multifaceted challenges and dynamics of entrepreneurship. From the ever-evolving landscapes of market trends and technological advancements to the silent internal battles of motivation and imposter syndrome, being an entrepreneur is about much more than just business. With each segment, you'll gain a blend of mindset enrichments and actionable takeaways: Goals Reassessment: Is it time to pivot or rekindle your passion? Business Pulse Check: Are you laying foundations for the future or merely surviving today? The Realities of Money: Unraveling the relationship between value, service, and income. Taming the Inner Entrepreneur: Strategies to keep your motivation, creativity, and drive intact. Overcoming the Imposter: A deep dive into understanding and confronting imposter syndrome. Market Dynamics: Learn to ride the wave of market changes and stay ahead. Voices that Matter: How feedback and reviews shape your business trajectory. Trend Mastery: Strike the perfect balance between setting and chasing trends. Social Media Nuances: Harnessing its power while avoiding pitfalls. Tech Innovations: Stay updated without the overwhelm, and hear a story of tech-driven success. The Continuous Learning Curve: Embrace the spirit of eternal learning, be it through mentors, courses, or self-driven endeavors. Join us, as we navigate these waters, providing both inspiration and tools to fortify your entrepreneurial journey. ----- All Jai Long's Details: Jai Long's Website: ⁠⁠⁠⁠https://jailong.co/⁠⁠⁠⁠ Join the Six-Figure Business Map: ⁠⁠⁠⁠https://sixfigurebusinessmap.com/⁠⁠⁠⁠ Say hi To Jai Long on Instagram: ⁠⁠⁠⁠@Jailong.co ⁠⁠⁠⁠ Leave a review on the Apple podcast app with the link below: ⭐️⭐️⭐️⭐️⭐️  ⁠⁠⁠⁠https://podcasts.apple.com/au/podcast/creative-business-make-your-break-podcast/id1479145264⁠⁠⁠⁠ Wedding Photography Summit - ⁠⁠⁠⁠https://weddingphotographysummit.com/⁠⁠⁠⁠ YouTube Channel: ⁠⁠⁠⁠https://www.youtube.com/channel/UC5nLrLzaJWItTgoNhe-y1sw⁠⁠⁠⁠ Episode Sponsor: Pepperstorm (copywriting and SEO) : ⁠⁠⁠⁠https://jailong.co/pepperstorm

The Hersey Boys riff on their favorite numbers, explain why they are their favorites, and why some folks (like Todd) have different choices depending on the circumstances. Connect with the TodCast! Check out our website at: ⁠⁠⁠⁠⁠⁠⁠https://todcastpodcast.com/⁠⁠⁠⁠⁠⁠⁠ On Twitter: ⁠⁠⁠⁠⁠⁠⁠@CastTod⁠⁠⁠⁠⁠⁠⁠ and/or ⁠⁠⁠⁠⁠⁠⁠@EricHersey⁠⁠⁠⁠⁠⁠⁠ On FaceBook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/todcastpodcast/⁠⁠⁠⁠⁠⁠⁠ Send us your ideas via the ⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠email⁠⁠⁠⁠⁠⁠⁠! Find out what Eric has been up to in the world of websites and SEO at ⁠⁠⁠⁠⁠⁠⁠⁠ericherseyweb.com⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/todd8/message

Have you tried putting all your efforts into growing your blog but none of them seem to work? While you have been consistent and going the extra mile on creating quality content, you're not achieving the results you wanted. What could possibly go wrong? Joining me today in this special episode is Jessie Festa who will change your perspective around growing your blog.  Jessie is the creator of the travel blogs Jessie on a Journey and Epicure & Culture. She is also the founder of Travel Blog Prosperity – a membership community for bloggers wanting to grow their traffic, community & income – as well as NYC Photo Journeys, a New York-based photography company. Her work has appeared in publications like USA Today, CNN, Business Insider, Thrillist, and WestJet Magazine. We specifically talked about numerous topics, such as her journey into blogging, her success story, and email marketing strategies. We also discussed digital product sales, building affiliate partnerships, and valuable SEO tips. Lastly, Jessie also shared her nifty 2-click tip from MediaVine, link building strategy, and her views about AI usage. Are you someone who just bought a blog and wants to grow it? This episode is what you need! Tune in now to get started. Episode Highlights 03:40 Jessie's travel blogging journey 08:16 Route on growing a blog 10:07 Revenue from blogging 17:53 SEO strategy and tips for bloggers 21:30 Generating revenue through emails 24:23 Growing an online business 26:21 Online business time management 28:34 Relationships in Blogging 34:55 AI tools for online businesses 37:52 Future Prospects in Blogging Key Takeaways ➥ If Jessie would start travel blogging again, she will do it differently. Instead of immediately pursuing brand collaborations for quick earnings, she will prioritize building her website's SEO and creating her own travel-related courses and memberships. Once she establishes a strong online presence and generates income independently, she will collaborate with brands. This strategy will allow her to have more control over her business, position herself as an authority, and attract meaningful brand partnerships in the long run.   ➥ At first, Jessie thought that SEO solely revolved around creating keyword. However, she soon realized that SEO encompassed a broader set of strategies. Jessie learned about SEO strategies and implemented them to her sites.    ➥ Jessie's income generation strategy revolves around email marketing. She uses social media to encourage her audience to join her email list. Through targeted email campaigns, she promotes her courses and memberships to generate sales. By leveraging the power of direct communication through email, she builds a closer relationship with her audience and nurtures their engagement, ultimately driving conversions and revenue for her travel blogging business.   About The Guest Jessie Festa is the creator of the travel blogs Jessie on a Journey and Epicure & Culture. She is also the founder of Travel Blog Prosperity – a membership community for bloggers wanting to grow their traffic, community & income – as well as NYC Photo Journeys, a New York-based photography company. Her work has appeared in publications like USA Today, CNN, Business Insider, Thrillist, and WestJet Magazine. Connect with Jessie Festa➥ Website -  https://jessieonajourney.com/ ➥ Free Blogger Resource Library (55+ Resources) - https://jessieonajourney.com/free-blogging-printables/ ➥ The Profitable Travel Blogger Podcast - https://podcasts.apple.com/us/podcast/the-profitable-travel-blogger-podcast/id1473833554   Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/  ➥ Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

On Today's Ask Me About My Day (AMAMD), Dan and Matt discuss the essential role of budgeting in cash flow management and whether a line of credit is right for you. They also explore strategies to build a cash reserve to weather unexpected storms and give insight on how to spot early warning signs of cash flow problems and steer your business toward financial success. ▶Need Healthcare?➡️Go to JoinFWA.com➡️Enroll for FWA Health▶D&D Technologies World's Most Trusted Gate Hardware▶Expert Stain & Seal's Next FREE University▶FenceTrac A Faster (and more beautiful) Way To Fence▶Clever Fox Online Business Website & Marketing▶mySalesman Fence Estimating Software▶ArcSite Drawing That Drives Your Business▶OneTapConnect Digital Business Card On Steroids▶CompanyCam Your Window From The Office To The Field▶JobNimbus The Best All-In-One Fencing Software▶NXTLVL Solutions -JobNimbus & Business Coach All-In-One▶Bizzrator Take Back Control Of Your Reviews ▶JC Gury Custom Fence Signs▶UZ Marketing Yard Signs, Door Hangers & More▶MDWST Fence Wholesale-Supply-Manufacturing ▶American Fence Association Belong Lead Grow Succeed▶Fence Workers Association For Fencers By Fencers▶Fence Show & Security Expo Register Today!=======LEARN MORE======= ⤵️ALL THE LINKS IN 1 PLACE⤵️

Want a masterclass in both online marketing and business? Mar Pages is a former Google employee and founder of Solo Female Travelers who has built a thriving brand in the travel space. And she joins the Niche Pursuits podcast today to share with host Jared Bauman all about it! It all started when Mar and her business partner Meg decided to take over a Facebook group as a passion project for fellow female travelers. When Covid struck, and their own travel blogs took a hit, they were pleasantly surprised to find that engagement in the group went up! Recognizing the potential, they launched a website and an Instagram account to complement the group. They also received funding from the Facebook Community Accelerator program which they used to turn their passion project into a full-time business. They built a team and as Covid restrictions started to lift, they soon began to offer tours. They're now up to 12 destinations and host 25-30 tours per year. And in her discussion, Mar shares lots of great insights into what she thinks has helped fuel the success of Solo Female Travelers: For starters, they place a strong emphasis on community moderation, ensuring a safe and high-quality experience for its members. They take a long-term approach to building a community, understanding it takes time and effort to build trust and grow a loyal following. They do this via various strategies to attract and engage with their target audience. They employ SEO efforts, maintain a weekly newsletter, and actively seek press coverage. The Facebook group serves as the top of the funnel, driving newsletter sign-ups and building trust with potential customers. The newsletter, in turn, serves as the middle of the funnel, providing valuable content and promoting the brand's tours. And finally, the tours themselves represent the bottom of the funnel, where customers make bookings and experience the brand's offerings. Another great takeaway is Mar's emphasis on data. With her business background, she prioritizes data from surveys to best understand and serve their audience. This not only helps with content and even creating the tour offerings but also some great SEO benefits she gets into. In short, Solo Female Travelers has grown into a thriving brand by focusing on safety, quality, and community-building. Their tours are designed to empower women and support female-owned businesses, and along with this, has become a significant source of revenue. Don't miss the full interview for some great insights from an undeniably smart entrepreneur!

Description: Join us in this episode where the worlds of art, music, and SEO collide, with our guest David Fox, who is an artist and entrepreneur. Coming to you from the vibrant heart of Cambridge, Ontario, David has carved out a niche as a visual artist, creating abstract and expressionist artworks that defy the norm and ignite the imagination. In this episode, David Fox unravels the intricacies of SEO, blogging, and the dynamic world of dropshipping. With a rich history in online marketing dating back to 2014, David brings a wealth of knowledge and firsthand experience to the table, sharing insights gleaned from building successful blogs from scratch and navigating the ever-evolving landscape of online marketing. But it's not all business; immerse yourself in the artistic journey as David delves into his passion for music. From abstract art to rock vocals, discover the creative processes and inspirations that fuel his artistic endeavors. As the founder of a SEO venture dedicated to enhancing the online presence of small to medium-sized businesses, David shares invaluable tips for entrepreneurs looking to make a mark in the digital space. Whether you're a budding entrepreneur eager to talk shop or a curious mind keen to explore the fascinating intersection of art and business, this podcast promises a rich tapestry of insights, experiences, and artistic explorations. Join the conversation and be part of the journey as we explore the harmonious blend of artistry and entrepreneurship, painting a vivid picture of the opportunities and adventures that await in the world of SEO and beyond. Don't miss this opportunity to gain insights, and immerse yourself in the vibrant world of David Fox. Tune in for an episode filled with wisdom, artistry, and the spirit of entrepreneurship. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://podcasters.spotify.com/pod/show/christopher-loo Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023

Welcome to "The Hooswhere" podcast with your host Chase Minnifield, broadcasting from the heart of DC. Joining Chase and Max is a remarkable guest, Toria Edmunds-Howell, a UVA alum who's taken the entrepreneurial world by storm.In this episode, Toria shares her journey from choosing UVA to her career evolution, reflecting on her academic pursuits and her transition from psychology to English and African American Studies. Currently, she's an innovation center manager at a financial institution while simultaneously running her own thriving small business.Toria dives into her college experience, revealing that UVA wasn't a culture shock for her, but she wishes she had embraced those moments more. As an introvert, networking wasn't a priority during college, yet she found her calling as a college advisor post-graduation through the Virginia College Advising Corps program.The conversation shifts to Toria's decision to pursue a Master's degree in Education and her path as a teacher. She opens up about her motivation for launching a business focused on safe and non-toxic household cleaning products. Toria discusses market opportunities, the need for educating consumers about toxic ingredients, and her journey from online sales to expanding into mass retail.Toria shares the challenges she's faced in entering the mass retail market and the importance of securing funding to meet production demands. Despite hurdles, she radiates optimism about her business's future.Listeners will gain insights into Toria's unwavering vision and the sacrifices she's made for her business. She explores potential B2B opportunities and the thrill of realizing her business's success, from selling out inventory to charting a path for acquisition.Toria emphasizes the importance of maintaining a work-life balance and offers advice on effective time management. She discusses her marketing strategies, from social media to SEO, word-of-mouth, and agency partnerships, as well as the invaluable lessons learned through accelerator programs like Target Accelerator and Square Accelerator.As an aspiring entrepreneur, Toria encourages others to bet on themselves and take action. She shares exciting updates about her brand, North 24 Home, including new product launches and press opportunities. Toria's commitment to transparency with investors and customers shines through as she invites listeners to follow her journey on social media.The episode concludes with a fun rapid-fire question session, giving you a glimpse into Toria's personal preferences. Don't miss this inspiring conversation with a rising entrepreneur. Subscribe now on YouTube and Apple Podcasts to stay connected with "The Hooswhere" podcast!

We are kicking off a mini-podcast series for fellow podcasters! Inside this episode, we explore the art of naming your podcast, unveiling the secrets to creating a title that's not only SEO-friendly but also crystal clear in its message. You'll discover the power of subtitles, hear real-life examples, and gain valuable insights on pinpointing your target audience, defining tangible actions, and highlighting specific outcomes… all with the power of your title. Whether you're just starting out with your podcast, or have an existing show, this episode is your ultimate guide to making your podcast title a magnet for eager listeners. Join our FREE community for female podcasters with networking, events and live workshops! CLICK HERE to grab your spot.  IN THIS EPISODE YOU WILL LEARN: The Power of a Good Podcast Name: We discuss how to actually title your podcast for SEO, discoverability, and clarity. Three Key Questions: You will hear three critical questions for podcasters to consider when choosing a title — focusing on the target audience, tangible action, and specific outcomes. The Value of Subtitles: We highlight the significance of subtitles in providing additional context and information about the podcast (and getting in those SEO key words!). RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

Discover the astonishing secret that transformed a New York City startup's marketing strategy overnight. In a world saturated with uninspiring products, one man unlocked the power of primal storytelling and revolutionized the way businesses connect with their audience. Brace yourself for a mind-bending journey as we explore the incredible results of Anthony Butler's extraordinary experiment. Prepare to be captivated by the untold story behind his triumph, but be warned, the shocking twist will leave you craving for more. About Anthony Butler:Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. He is a highly regarded expert in brand storytelling and digital marketing. Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.  In this episode, Dean Newlund and Anthony Butler discuss how to:Explore the transformative power of narrative-based marketing carved from our primal inclinations.Discover the essential quartet of story frameworks that can enrich your brand identity.Learn how prioritizing human relationships over SEO could redefine your digital marketing approach.Gain insights from successful storytelling examples spanning a wide spectrum of industries.Weigh the merits and drawbacks of employing Chat GPD for your writing needs. "Instead of writing for search engines, let's create stories that are specifically for our audience to inform them about who we are, tell them where we're coming from, and what we're trying to do. So they're on board with us. They connect with us in a human way.” — Anthony Butler  Connect with Anthony Butler:  Website URL: www.primalstorytelling.comFacebook: https://www.facebook.com/primalstorytellingInstagram: @anthonylbutler (https://www.instagram.com/anthonylbutler/) Linkedin: https://www.linkedin.com/in/anthony-butler-964b404/ Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370  Show notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Looking to up your local SEO game? James and SEOLeverage's Gert Mellak have got you. Discover how to gain the benefits of SEO for local businesses.

Blogging with a global audience, diversifying website traffic sources, and tailoring content depending on the platform with Arman Liew from The Big Man's World. ----- Welcome to episode 427 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arman Liew from The Big Man's World. Why Diversifying Your Website Traffic Matters Arman has been blogging for almost ten years now and has a really fresh perspective on everything from sponsored content to social media. He is really honest about some of the struggles he's faced with blogging over the years (fickle algorithms, anyone?) and how those have led to a very strategic and intentional approach to his site nowadays. Arman also shares more about what it's like to be a food blogger in Australia, and why he's chosen to prioritize an American audience with his content. It's a really entertaining and thought-provoking interview — don't miss it! In this episode, you'll learn: About the early days of The Big Man's World. How Arman was able to leave his full-time job to work on his blog. What strategies Arman found to be the most effective in growing his site. How he reached out to brands for sponsored content and decided what to charge. About how he put all his eggs in the Pinterest basket — and how he has recovered from that. How he transitioned from prioritizing Pinterest traffic to SEO. The importance of diversifying your traffic sources. How he tailors his content and voice depending on the platform. How he grew his team. Why he prioritizes an American audience despite blogging from Australia. What he's most excited about with his business right now. Resources: The Big Man's World Wayback Machine Pinterest Pinch of Yum NerdPress Raptive Atlassian Envato Follow Arman on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the overall quality of a website and becoming more proactive in identifying and penalizing websites that cannot justify the value of their content. Today, Jeff discusses cleaning up AI-created SEO content. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Also on YouTube: youtu.be/LZlbfPiEYYYThis week, Kurt and Paul tackle a series of questions from real Shopify merchants. The specter of Black Friday is upon us, but the message is clear: prepare, don't panic. The conversation shifts to the pros and cons of one-page checkouts and dives deep into the world of Google Analytics. If you're an international seller, the topic of duties and taxes will be of particular interest. And for the bootstrappers out there, the episode closes with indispensable advice on growing without a hefty ad budget.Show LinksGoogle Sales ChannelElevarDuties and import taxesDHL Duty and Tax CalculatorSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Testimonials can make or break your ability to generate leads and convert those leads into profitable deals. That's why we're talking with two of our all-time favorite guests,  Beau the closer & Keith the SEO beast to break down:• The specific questions that'll get a house seller to give you a raving review that bust objections• How Keith & Beau leverage these testimonials on your website, Google profile to generate more & higher-quality leads• How to capture the perfect video testimonial vs. a written review, the most common mistakes investors make, and more!Whether you're brand new to real estate investing or have done 100 deals, join in on this conversation with two six-figure wholesalers to hear how you can become a more credible real estate investor.Learn how to make the most of your website at Carrot.com/convert.

Creators, Affiliate Bloggers and YouTubers who miss this one step will never drive enough traffic to grow their audience or a full-time income online. Learn the most powerful traffic-getting trick that will accelerate your success

Does SEO Blogging Even Matter as Part of Your Overall Content Strategy (Even if You're on Another Platform) 3 Tips:   Feel like you have to be a content creation machine and understand all the rules for tons of different platforms? Hi. Me too. I hear you over here. You're saying,  “but Faith, I'm already seeing GOOD success and good lead generation with _____ my podcast/youtube/social/ linked in. Do I REALLY still need to focus on creating SEO content for my website?   And while OBVIOUSLY my answer is *probably* one that you can guess, there are 3 main reasons WHY you need a great SEO strategy AND blog for your digital marketing strategy.   Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here!   Get More Leads from Your Website with The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call  Grab the SEO & Website Terms Explained Cheat Sheet Here (Frequently updated)   Download the Content Strategy Repurposing Cheat Sheet Here Join the Facebook Group Email info@faithhanan.com

In this episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley delves into the intricacies of Digital Marketing and Vendor Partnerships within the Automotive Industry. Sean emphasizes the importance of understanding the breakdown of website expenses, including components like SEO and SEM, to make informed decisions. He advocates for a shift in focus from VDPs and SRPs to actionable opportunities and leads. Tune in to gain insights on the necessity of regularly auditing vendors to ensure they deliver value for your investment. Sean explores common vendor-related issues, such as data feed problems and content quality, and offers practical solutions. Additionally, he introduces a scorecard and referral program to empower dealers to assess their vendors and enhance their lead-generation strategies. Don't miss this episode for expert advice on optimizing your dealership's digital marketing efforts and vendor relationships.   Key Takeaways: Dealers should break down their website expenses and understand the impact of each component, such as SEO and SEM. The focus should be on generating actionable opportunities and leads rather than VDPs and SRPs. Dealers should assess their vendor partners regularly and ensure they are providing value for the money spent. If a dealer is receiving a high percentage of bad leads, it may indicate issues with tracking, internal processes, or the vendor. The success of third-party providers depends on having a CRM set up with the right processes, action plans, templates, and accountability.   "If you get 500 leads a month and 100 or 200 leads are bad, something's either wrong with your tracking or internal. You're burning through ups, or you have the wrong vendor." - Sean V. Bradley   About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 14-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 400 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 14-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Provider Partner” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,500 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 7,000 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million Americans! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 25,900+ automotive professionals.     How to Maximize ROI in Automotive Digital Marketing: Insights from Industry Experts As the automotive industry continues to evolve, dealerships are faced with the challenge of effectively allocating their marketing budgets to generate the highest return on investment (ROI). In an era where digital marketing plays a crucial role in driving sales, it is essential for dealerships to conduct a thorough assessment of their digital marketing strategies and vendor partnerships. In this thought leadership article, we will delve into the insights shared by industry experts during a recent Dealer Synergy Academy class, where they discussed the importance of conducting a digital marketing ROI assessment and vendor partner analysis. We will explore the key themes that emerged from the discussion and analyze their implications for dealerships.   Introduction: The Disparity in Dealership Spending and Results In the fast-paced and competitive world of automotive sales, success is not easily achieved. However, there are individuals who have managed to rise above the rest and achieve remarkable results. One such individual is Ray McLaughlin II, a top performer at Koons Ford of Baltimore, a multi-billion dollar dealer group. In this thought leadership article, we will delve into the insights and strategies shared by Ray during a podcast interview with Sean V. Bradley, the president of Dealer Synergy and creator of the Millionaire Car Salesman podcast. By examining Ray's experiences and perspectives, we can gain valuable knowledge on how to excel in the automotive sales industry.   The Importance of Breaking Down Website Costs One of the key issues identified during the discussion was the lack of transparency in website costs. Many dealerships are unaware of the breakdown of expenses for their websites, including core packages, SEO, SEM, social media ads, and other tools or widgets. Sean V. Bradley emphasized the importance of breaking down these costs to determine the true ROI of a dealership's website. By understanding the individual costs of each component, dealerships can assess the effectiveness of their digital marketing strategies and make informed decisions about their marketing budgets. Joel, one of the participants in the class, shared his experience with website costs. He estimated spending less than $800 per month on his website, including SEO and other tools. However, Sean V. Bradley pointed out that it is essential to break down these costs to determine the true ROI. Without a clear understanding of the individual costs and their impact on lead generation, dealerships cannot accurately assess the effectiveness of their website and make data-driven decisions.   The Pitfalls of OEM-Compliant Websites Pay-per-click (PPC) advertising and social media marketing were also discussed during the class as essential components of digital marketing strategies. Joel shared his experience with PPC advertising, mentioning a budget of $1,500 per month for Google AdWords and an additional fee for ad management. However, Sean V. Bradley emphasized the importance of breaking down these costs to determine the true ROI of PPC advertising. By understanding the individual costs and their impact on lead generation, dealerships can make informed decisions about their marketing budgets. The discussion also touched upon the role of social media marketing in driving traffic to dealership websites. Joel mentioned minimal spending on Facebook and Instagram ads, highlighting the need for a management fee to optimize these campaigns. Sean V. Bradley emphasized the importance of breaking down these costs and assessing the effectiveness of social media marketing strategies. By understanding the impact of social media ads on lead generation, dealerships can allocate their marketing budgets more effectively.   The Role of Pay-Per-Click Advertising and Social Media Marketing In today's digital age, social media has become a powerful tool for automotive sales professionals. Ray recognizes the significance of social media in reaching a wider audience and building a personal brand. He actively uses platforms like Instagram and Facebook to showcase his expertise, share customer testimonials, and promote special offers. By leveraging social media, Ray is able to stay connected with his customers and attract new prospects. Ray also expresses his interest in exploring TikTok as a platform to expand his online presence. He acknowledges the potential of TikTok in reaching a younger demographic and creating engaging content that resonates with potential customers. By embracing social media and staying active on various platforms, Ray is able to establish himself as a trusted authority in the automotive industry and attract a steady stream of leads. According to Ray, "I plan on texting you, I plan on emailing you. I plan on harassing you, man." This statement reflects Ray's enthusiasm for utilizing digital platforms to connect with industry experts and continue his learning and growth in the field of automotive sales.   The Value of Third-Party Lead Providers During the class, Sean V. Bradley highlighted the value of third-party lead providers, such as AutoWeb and CarsDirect. He emphasized the importance of considering these providers as part of a comprehensive digital marketing strategy. While some dealerships may be hesitant to rely solely on third-party leads, Sean V. Bradley emphasized the need to evaluate the cost per lead and the potential ROI. He shared examples of dealerships that had successfully generated leads at a fraction of the cost compared to other marketing channels. Zach, one of the participants in the class, expressed his frustration with the lack of success in generating leads from his dealership's website. He mentioned conducting a comprehensive SEO assessment and finding significant issues with the website's optimization. Sean V. Bradley acknowledged the challenges faced by dealerships and emphasized the importance of investing in oneself. He encouraged Zach to focus on building his personal brand through social media platforms and leveraging his own marketing strategies to generate leads.   Conclusion: Maximizing ROI in Automotive Digital Marketing In the highly competitive world of automotive sales, success requires a combination of leadership, consistency, organization, online presence, and word-of-mouth marketing. Ray McLaughlin II, a top performer at Koons Ford of Baltimore, exemplifies these qualities and has achieved remarkable results in his career. By following his insights and strategies, automotive sales professionals can enhance their performance, build strong customer relationships, and drive business growth. The key takeaways from Ray's experiences include the importance of strong leadership and company culture, the power of consistency and organization, the value of social media and online presence, and the significance of referrals and word-of-mouth marketing. By implementing these strategies, automotive sales professionals can elevate their success and thrive in a competitive industry.     Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!