Podcasts about SEO

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    Best podcasts about SEO

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    Latest podcast episodes about SEO

    Thrivetime Show | Business School without the BS
    Join Eric Trump & Clay Clark In Anaheim, CA!!! Join Eric Trump At Clay Clark's ThrivetimeShow.com Business Conf. In Anaheim, CA (Dec. 4-5 2025) + Learn Marketing, Sales, Management, Accounting & More! (64 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 13, 2025 22:51


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    The 5 Habits of Hope | Stories and Strategies to Help You Find Your Way With Dr. Julia Garcia

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 13, 2025 26:26


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Small Business PR
    Why Being a Podcast Guest Should Be Your #1 Marketing Goal in 2025

    Small Business PR

    Play Episode Listen Later Nov 13, 2025 18:58


    In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opportunities” and why they don't give you the long-term authority, SEO, or credibility that earned media does.After years of helping thousands of founders get featured in Forbes, Fast Company, Allure, and The New York Times — without paying a dime for placement — Gloria reveals the red flags to watch for and what real PR looks like.What PR Isn't — And Why It MattersPR is not: 

    PT Pintcast - Physical Therapy
    Live from PPS? Why Prompt's Move Signals the Future of PT Media

    PT Pintcast - Physical Therapy

    Play Episode Listen Later Nov 13, 2025 62:26 Transcription Available


    This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.Takeaways:Why emotion beats credentials in PT marketing (and how to use both)What Kelly Clarkson's fuzzy slipper segment teaches us about frictionless UXHow to become "the lift chair guy" and why it mattersWhy most EMRs are still built like it's 2014“Slippery” > Smart — The new bar for your PT clinic's customer experience

    INspired INsider with Dr. Jeremy Weisz
    [SaaS & AI Series] Future-Proofing Your Marketing With Jason Patel

    INspired INsider with Dr. Jeremy Weisz

    Play Episode Listen Later Nov 13, 2025 39:49


    Jason Patel is the Co-founder and CEO of Open Forge AI, a B2B SaaS company that helps businesses expand their visibility across AI-driven search and answer engines. Before this, he built and successfully exited Transizion, an edtech company providing personalized career and college guidance. At Open Forge AI, Jason leads strategy and product development, leveraging his expertise in technology and marketing. He holds a bachelor's degree in political communication from The George Washington University.  In this episode… The marketing landscape is evolving faster than ever, driven by the rapid integration of AI into search and discovery. Traditional SEO strategies that once guaranteed visibility are losing traction as generative AI reshapes how consumers find products, services, and brands. So how can businesses ensure they're not left behind in this new digital frontier? Drawing from his experience building AI-powered marketing tools, Jason Patel emphasizes that visibility in the age of ChatGPT requires more than traditional SEO tactics. He highlights how AI technologies are changing the rules of discoverability — brands must now optimize for ChatGPT and other AI systems, not just Google. By building tools that make websites machine-readable, automating content creation, and improving third-party citations, he's helping businesses future-proof their marketing strategies for a world where AI agents decide what gets seen. His approach bridges technical precision with strategic insight, giving companies the edge they need to stay competitive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jason Patel, Co-founder and CEO of Open Forge AI, to discuss how AI is transforming marketing visibility. They explore what GEO means for modern businesses, how AI agents are reshaping content strategy, and why technical optimization is vital for AI readiness. Jason also shares practical tips for entrepreneurs looking to leverage AI as a growth amplifier rather than a threat.

    Happy Hour Podcast with Dee and Shannon
    EP 248 Why Retreat Leaders Who Don't Evolve in AI + SEO Will Be Left Behind

    Happy Hour Podcast with Dee and Shannon

    Play Episode Listen Later Nov 13, 2025 12:59


    If you're still marketing your retreats like it's 2022, you're already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn't optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at the Full AI + Marketing Blueprint that she, Erin Haag, and Alison Katschkowsky will unveil at the Retreat Industry Forum in Denver. Because what worked last year? Isn't what's working now. Key Takeaways AI is changing how every digital platform decides who gets seen. Your content needs to speak to humans and machines to stay visible. AI isn't here to replace your creativity — it's here to free you to create more connection. Marketing that worked a year ago is outdated today. You need a plan that evolves as fast as technology — and that's what's coming at the Forum.  The Retreat Industry Forum — May 14–17, 2026 | Denver, CO  Learn more at retreatindustryforum.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify --------- Timestamps Introduction & Podcast Overview (00:00:02) Shannon introduces herself, the podcast, and the focus on building profitable, impactful retreat businesses. Why AI & SEO Matter Now (00:01:16) Explains why traditional marketing is outdated and the necessity of integrating AI and SEO into retreat marketing. The Shift in Marketing: Context & Authority (00:02:21) Discusses how AI is changing marketing from keywords to context and authority, and the importance of adapting quickly. AI's Impact on Digital Visibility (00:03:28) Describes how platforms use AI to determine visibility and why digital presence must be optimized for both humans and AI. Google's AI Meta Descriptions & Forum Promo (00:04:27) Mentions Google testing AI-written meta descriptions and promotes the upcoming Retreat Industry Forum. Practical Ways to Use AI in Retreat Marketing (00:05:36) Outlines actionable AI strategies: smarter research, automatic content repurposing, performance analysis, and personalized communication. The Need for Strategic, AI-Optimized Content (00:07:48) Emphasizes that visibility now depends on algorithmic, AI-optimized content, not just posting attractive photos or reels.

    Buy Like a Guy
    Ep. 90 - How to Buy Your First Luxury Watch Without Getting Scammed

    Buy Like a Guy

    Play Episode Listen Later Nov 13, 2025 22:03


    Thinking about buying your first real watch? Here's what the dealers won't tell you about ghost listings, fake prices, and why that "deal" you found online doesn't actually exist. Part II of Andy's conversation with Christian Bruhn from The Art of Time dives into the messy reality of buying luxury watches in 2025 — where online listings lie, auction prices mislead, and first-time buyers get burned by doing their own "research."   What You'll Learn in This Episode: Ghost listings exposed: Why that Rolex Daytona you found online for $8K cheaper probably doesn't exist (and what luxury drop-shipping really means) The trust problem: How to find an honest watch dealer when everyone online claims to be an expert Watches as art, not commodities: Why buying for resale value is the wrong approach for your first luxury timepiece The secondary market advantage: How to get a better watch for 25-40% less than authorized dealer pricing (with full warranty transfer) First-time buyer mistakes: What guys get wrong when shopping for Rolex, Omega, Breitling, and other high-end watches Where to actually start: The 3 questions you need to answer before you spend $5K-$50K on a watch Key Quotes from Christian Bruhn: "You'll have individuals interested in a watch doing their own research, and their research leads them to ghost listings that aren't in stock and bottom auction pricing that isn't realistic. Then they come to me saying they want it for X, Y, and Z." "For first-time buyers, I would say trust the dealer. Trust the person doing this every day, because it's getting harder and harder to tell what's real online." "When you go into a boutique and walk outside, that watch settles into the secondary market and is now competing against every single boutique in the mall versus just the one you walked in." Why This Matters for First-Time Watch Buyers: If you're the guy who's always said "someday I'm gonna get a nice watch," this episode will save you thousands of dollars and massive headaches. Christian breaks down: How online watch pricing is flooded with fake listings for SEO purposes Why authorized dealer pricing doesn't reflect real market value The smart way to buy gold watches as an investment (hint: melt value matters) How to avoid the hype and buy what actually fits your style and lifestyle Christian Bruhn is a former 75th Ranger Regiment member who founded The Art of Time, a luxury watch dealership focused on authenticity, education, and helping collectors buy smart. He sources rare timepieces, navigates the secondary market daily, and calls out the BS that confuses first-time buyers. Resources Mentioned: The Art of Time: Christian's luxury watch dealership (https://www.theartoftime.com/) Contact Christian: christian@thearttoftime.com | Instagram: @theartoftimehq Part I of this conversation: "The Art of Time: How to Buy a Real Watch with Christian Bruhn" (Episode #89, October 30, 2025) Luxury Bazaar: Roman Scharf and Adrian's content on watch market realities Platforms discussed: Chrono24, Grailed auctions, gray market dealers Connect with Buy Like A Guy: Need help finding a trusted jeweler? Email Andy at andy@buylikeaguy.com and I'll do my best to put you in touch with some of the best jewelers on earth.   Read the book: The Inappropriate Guide to Buying an Engagement Ring (available on Amazon)   Subscribe to Buy Like A Guy on Apple Podcasts, Spotify, or wherever you listen. Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head.  They're awesome. Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987 

    Owned and Operated
    How to Scale Beyond Yourself and Build a Real Company

    Owned and Operated

    Play Episode Listen Later Nov 13, 2025 30:53 Transcription Available


    In this episode, John Wilson and co-host Jack Carr unpack one of the biggest transitions in home service — going from owner to operator. What does it really take to scale beyond yourself? We dive deep into building layers of leadership, knowing when to delegate, hiring vs. promoting internally, and what the first real leadership hire should look like. From service managers and field supers to accountability systems and EOS, this one's for owners ready to break through bottlenecks and build real organizational depth.You'll hear real playbooks from $1M to $40M+ companies—how John and Jack each handled growth bottlenecks, where they stumbled, and what they'd do differently.What You'll LearnBottlenecks by Design: How to identify when you've outgrown your org chart. First Leaders: The real tipping point for adding service managers, CSRs, and field supers. Hiring vs. Promoting: When internal leadership makes sense—and when it doesn't. Accountability That Sticks: How to keep KPIs and culture aligned as you scale. Delegation Done Right: The tasks owners should've offloaded yesterday. Revenue-Focused Management: Why your first manager should drive numbers, not just tech skill.

    Thrivetime Show | Business School without the BS
    Physical Therapy Industry | How to Grow a Successful Physical Therapy Business + Celebrating the 700% Growth of Jennifer Allen's Arizona-Based Body Central Therapy www.TherapyPartnersgroup.com/Partner/Body-Central/

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 87:18


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    The Perpetual Conflict of the 3Ps of Business | Navigating the Endless Conflicts Related to PAY, PRICING & PROFITS + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow.com Business Conference

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 52:32


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Robert Kiyosaki | Eric Trump & Clay Clark Join Robert Kiyosaki to Teach How You Can Make Your Business Great Again! + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow.com Business Conference (61 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 49:32


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    The Law of Exponential Decay Versus the Law of Exponential Growth | How You Can Use the Proven V.I.S.M.D. System to Grow Your Business + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow.com Business Conf. (Anaheim)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 89:41


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Podcast Monetize 101 | How to Connect Your Product to Your Ideal Buyers Via Influencers + 3 Steps to MonetizePodcasts / Broadcasts Today + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow.com Conference

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 85:53


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Cash Flow Management 101 | "If You Don't Know Where Your Money Is Going You Are Not In Control.." - Jim Rohn + Q&A w/ Robert Kiyosaki + 2 Success Stories + Join Eric Trump At Clay Clark's Dec. 4-5 Business Conf. (Anaheim)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 78:29


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Business Coach | The True Price of Success? How Much Is It Costing You to Not Be Intentional About Your Budget & Calendar? + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow.com Bus. Conf (Dec. 4-5) In Anaheim, CA

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 97:43


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Elon Musk | "AI And Robots Will Replace All Jobs" + "AI (Artificial Intelligence) Is Going to Be In Charge to Be Totally Frank, Not Humans. .." + "Perhaps Still a Role for Humans." - Elon Musk + What Is Tokenization?

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 80:16


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Want to Learn How to Grow a Successful Business? Join Eric Trump At Clay Clark's ThrivetimeShow.com Business Conf. In Anaheim, CA (Dec. 4-5 2025) + Learn Marketing, Sales, Management, Accounting & More! (72 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 12, 2025 22:51


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Edge of NFT Podcast
    How Lending and Trading Are Converging in DeFi's Next Chapter with Ammalgam

    Edge of NFT Podcast

    Play Episode Listen Later Nov 12, 2025 55:28


    In this episode of The Edge of Show, host Josh Kriger sits down with William Fey, founder of Ammalgam, to explore how his team is merging lending and trading into one seamless DeFi experience. With a background in math, software engineering, and crypto markets, William shares the journey behind creating a Decentralized Lending Exchange (DeLEx) that's setting new standards for capital efficiency, accessibility, and user experience ahead of its mainnet launch on Sonic.Key TakeawaysA deep look at the evolution from DeFi Summer to the next wave of unified on-chain tradingHow security innovation and design simplicity drive mainstream adoptionWhy impermanent gain may become the new framework for liquidity provisionWhether you're a DeFi veteran or exploring the next generation of financial systems, this episode breaks down complex concepts into real-world impact — a must-listen for anyone following the future of decentralized finance.Support us through our Sponsors! ☕

    Growth Everywhere Daily Business Lessons
    Rank Your Website on Google AND on LLMs, Complete Playbook

    Growth Everywhere Daily Business Lessons

    Play Episode Listen Later Nov 12, 2025 10:10


    I'm breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook.  TIMESTAMPS (00:00) AEO vs SEO and why “first or last” still applies (00:20) The 10 AEO tactics that actually move rankings (05:56) SEO fundamentals that still work in 2025 (09:51) Wrap-up and what's next  How to Connect IG: / ericosiu X: / ericosiu

    Crush the Rush
    586 - Building Consistent Income Without the Scroll: Stefanie Gass's No-Social Podcast Strategy with Stefani Gass

    Crush the Rush

    Play Episode Listen Later Nov 12, 2025 33:32


    What if you could build a seven-figure business that supports your faith, family, and freedom—without relying on social media? Today's guest is Stefani Gass, Christian business coach, best-selling author, and host of the Online Business for Christian Women podcast. Stefani has built a thriving, seven-figure business through podcasting as her primary growth strategy—and she's sharing exactly how she did it.We unpack what it means to create a life-first business, how to build structure and systems that serve your values, and why podcasting might just be the most sustainable way to grow online today. Stefani opens up about her journey from corporate America to faith-based entrepreneurship, how she works only 20 hours a week, and why her success started with surrender.If you're ready to grow with purpose—and finally stop hustling for likes—this episode will give you the clarity, courage, and strategy to do it your way.Today you'll hear:02:30 – What a life-first business means to Stefani (and how she keeps her priorities in order)04:59 – How she structures her 20-hour workweek with theme days and Fridays off06:52 – The makeup of her team and how she built it to support her goals10:37 – The first hire she recommends for every business owner (and why documenting is key)11:22 – How Stefani discovered podcasting through faith and divine timing13:46 – Why she walked away from social media—and what happened next15:01 – How her podcast went from zero to a seven-figure business in under two years16:56 – The truth about “too much competition” in podcasting (and why most people quit)18:36 – Her step-by-step podcast growth strategy: titles, SEO, and art that converts21:48 – How she turns listeners into clients through genuine connection and email nurture23:26 – Why downloads don't equal revenue (and the real metric that matters)25:20 – What she wishes she'd known before recording her first episode26:26 – The power of micro-niches and keeping content simple and specific27:30 – Favorite podcasts she's loving (and how she avoids content overwhelm)28:23 – How to join Stefani's free Profitable Podcast Bootcamp for Crush the Rush listeners CONNECT WITH STEFANIE:Website: stefaniegass.comInstagram: @stefaniegassJoin the Profitable Podcast Bootcamp FOR FREE with code HOLLY: https://stefaniegass.thrivecart.com/eg-profitable-podcast-bootcamp/?coupon=HOLLY 

    Niche Pursuits Podcast
    How Keval Shah Built a $200K/Month Agency Using X

    Niche Pursuits Podcast

    Play Episode Listen Later Nov 12, 2025 51:33


    In this episode, Keval Shah shares how he scaled his SEO agency, Inbound Pursuit, to over $200K/month using organic content, no ads, no cold outreach. He explains the tactics that helped him grow a 55K+ following on X and how he turns that audience into high-paying e-commerce clients. We also unpack what's working in SEO right now, why top-of-funnel content is dying, how to rank in AI-generated results, and how his team landed $24K in sales directly from ChatGPT. If you want real-world, revenue-focused SEO and marketing strategies, you'll take away a ton of actionable insights from this conversation. Sponsor: 201 Creative Get your FREE GEO Snapshot today! - https://201creative.com/geo-snapshot/?utm_source=niche_pursuits_podcast&utm_medium=audio&utm_campaign=geo_snapshot_launch&utm_content=show_notes Links & ResourcesLearn more about Inbound Pursuit: https://www.inboundpursuit.com/ Keval's X account: https://x.com/seokeval His LinkedIn: https://www.linkedin.com/in/keval-shah-518089297 Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

    Confident Communications
    PR in the Age of GEO: How to Make Sure AI Gets Your Story Right

    Confident Communications

    Play Episode Listen Later Nov 12, 2025 35:04 Transcription Available


    You saw “GEO” in the title and almost tuned out, didn't you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job.GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced.In this episode, Muck Rack's CEO and Co-Founder, Greg Gallant, joins me to explain how GEO is reshaping public relations. He walks through how Muck Rack evolved from the early social media boom to the frontlines of AI-driven communications. We dig into how data and generative tools can help communicators strengthen media relationships, measure real impact, and stay relevant in an industry that is changing fast.We talk about:How PR missed the SEO wave and what GEO means for catching upWhy journalists and AI platforms are now gatekeepers of reputationWhat Muck Rack's new Generative Pulse feature reveals about how AI “reads” the newsIf you work in PR, communications, or reputation management, this is not a someday conversation. It is happening right now.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

    Unchurned
    How a 5-Person Team Built 150 AI Workflows That Changed an Entire Company ft. Colin Slade (Cloudbeds)

    Unchurned

    Play Episode Listen Later Nov 12, 2025 48:37


    When Cloudbeds faced a post-sales organization at 120% capacity, no budget, and declining efficiency, Colin Slade chose to rebuild the operation through AI. Within nine months, his four-person AIOps team deployed more than 150 workflows and agents, automating 75% of repetitive work and reclaiming 7,000 hours every month.This episode details how Colin turned a resource-starved customer success organization into an AI-driven engine. It explores the early missteps, the shift from overengineering to small, quick wins, and how incremental adoption evolved into company-wide transformation.A practical study in applied AI, organizational change, and measurable outcomes—showing how constraint, not abundance, can drive real innovation.Timestamps0:00 – Preview & Introduction0:57 – Meet Colin Slade and the Situation at Cloudbeds9:25 – Mitigating Team Fears Around AI Replacing Jobs13:13 – The Stepwise Approach to Implementing AI19:50 – Scaling Securely: Working with IT, Risk-Taking, and Adoption24:00 – Roles and Team Structure for Effective AI Operations33:10 – Documentation as a Hidden Bottleneck39:45 – Build vs. Buy: Why Cloudbeds Built In-House42:20 – The Impact and a Culture of Fearless ExperimentationWhat You'll Learn* How to rebuild a post-sales org around AI without additional headcount* The step-by-step approach to deploying 150+ workflows in under a year* How to identify and structure AI roles: visionary, operators, knowledge masters, and project leads* The cultural and psychological levers for AI adoption* How to optimize documentation for AI readability (and boost SEO at the same time)* The measurable impact of AI on cost savings, efficiency, and morale---Check out the Key Takeaways & Transcripts: ⁠https://www.gainsight.com/presents/series/unchurned/⁠---Where to Find Colin:LinkedIn: ⁠https://www.linkedin.com/in/colinslade/Where to Find Josh: LinkedIn: ⁠https://www.linkedin.com/in/jschachter/⁠---Resources: n8n – https://n8n.io/Forethought – https://forethought.ai/Google AI Studio – https://aistudio.google.com/Anthropic Claude – https://claude.ai/Gemini – https://gemini.google.com/appLovable – https://lovable.dev/Pinecone – https://www.pinecone.io/Snowflake – https://www.snowflake.com/en/Zendesk – https://www.zendesk.nl/Salesforce – https://www.salesforce.com/Slack – https://slack.com/

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
    How AI Is Changing SEO: What Every Agency Owner Needs to Know with Vishal Mahida | Ep #853

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

    Play Episode Listen Later Nov 12, 2025 25:06


    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How are you preparing your clients to start thinking about AI as part of their SEO strategy? Are you educating them on what they can expect now that the landscape is changing with AI optimization? As an agency, you should be starting these conversations because you can be sure your clients are already thinking about AI, even if they still don't understand its applications for how clients will get to their content. Artificial intelligence isn't just changing how people find information, it's rewriting the rules of search altogether. Today's featured guest is already running AI audits for his clients; he thinks all agency owners should be doing this. He'll unpack what AI optimization really means for agencies, marketers, and business owners who've lived and breathed SEO for decades. Vishal Mahida is the Director of Digital Marketing at E2M Solutions, where he helps over 100 agencies scale their SEO and digital marketing operations. With a 40+ person team specializing in SEO, PPC, and operations support, Vishal works directly with agencies on systems that drive measurable growth and keep them ahead of major shifts in the industry. In this episode, we'll discuss: SEO vs. AI Optimization No, SEO is not dead, so your website still matters. Preparing your agency and clients for AI search. Subscribe Apple | Spotify | iHeart Radio The Difference Between SEO and AI Optimization There's a lot of buzz around how AI has come to change and maybe even replace SEO. Vishal clarifies that AI optimization isn't replacing SEO, it's expanding it. Traditional SEO focused primarily on optimizing for Google rankings, keywords, and backlinks. The goal was to get traffic from search results. But as Vishal explains, the modern search landscape has fragmented. Users are now searching on multiple platforms including ChatGPT, Perplexity, and Claude, not just Google. This shift means brands must move beyond "ranking on Google" and focus on being visible wherever their audience searches for information. Whether someone asks ChatGPT for "the best roofers in Austin" or Google's AI mode for "running shoes under $5,000," AI systems are gathering and summarizing information across multiple sources in real time, including social platforms like Reddit, Quora, and LinkedIn. Think about it as building a multimedia visibility strategy and ensuring your brand, expertise, and answers exist across platforms that large language models (LLMs) pull from. "You're not optimizing for one search engine anymore," he says. "You're optimizing for how the internet talks about you." Why Your Website Still Matters in the AI Era Will websites become irrelevant if AI answers everything for users? According to Vishal, websites won't disappear, they'll evolve. Think of them as your source of truth rather than your traffic generator. When AI summarizes answers for users, it still references real content and authoritative sources. So, your website remains essential for credibility, events, and conversion, even if fewer users arrive there through traditional search. For instance, if someone asks ChatGPT about agency growth events in Austin, and you've mentioned your event across social media, your website, and podcasts, AI will likely include it in the results. "That's how people find you now," Vishal agrees. "Not just through search but through signals from every platform." Of course, you should still think about the content you're putting out on your website. Are you answering the questions that people are asking? Or you just optimizing for the keywords. Optimizing for the keywords won't work. People will ask LLMs questions and if you're already answering them on your content there are more chances that AI results will find you and list your website. Redefining Reporting and KPIs for Agencies One of the biggest challenges agencies face is explaining to clients why organic traffic might be dropping even as visibility increases. Why? Traditional SEO metrics no longer tell the whole story. So how to report back? Basically, you'll need to educate clients and start measuring mentions, citations, and referrals coming from AI platforms. Vishal suggests tracking LLM bot hits in server logs and monitoring whether AI crawlers are visiting key pages. These indicators reveal your brand's visibility in AI-generated results. While raw traffic might decline, the quality of leads and conversions often improves. "You might get fewer leads," he says, "but they'll be more qualified, because AI searchers are deeper in their intent." Leads from AI chats tend to be more serious buyers who have already researched their problems. The shift, then, isn't a loss but rather an opportunity to educate clients on new performance indicators that reflect where users actually search today. Preparing Your Agency and Clients for AI Search When it comes to optimizing for AI, Vishal recommends a hybrid approach: combine solid technical SEO fundamentals with a new layer of AI-readiness. This includes making sure your site is clean, crawlable, and structured properly, while also ensuring your brand has visibility across other platforms. At E2M, Vishal's team runs AI search audits to check how often their clients' brands appear in LLM answers. They even query ChatGPT and Perplexity directly to see what those systems say about them and their competitors. From there, they reverse-engineer visibility by identifying which platforms, podcasts, or publications help brands get cited more often by AI. Mentions on Reddit, Quora, and podcasts count, even if they're not linked, because they help build trust signals that LLMs detect. Agencies, Vishal says, can sell these as AI search audits, AI content audits, or full AI optimization packages — new recurring revenue streams that build on their SEO expertise. The Human Edge in an AI-Driven World Agencies can't afford to be "order takers" who wait for clients to bring up AI. If your clients are asking about AI before you bring it up, you're already behind. Instead, agencies should position themselves as trusted advisors who help clients navigate the shift confidently. So go to your clients and start those conversations, or you WILL be replaced by AI. At the end of the day, people still want connection, which is why both Jason and Vishal agree that AI will never replace the human element and the strategy, empathy, and creativity that come from real human connection. People will always want someone that can help guide them through the new marketing trends. As Vishal puts it, "Business owners don't have time to learn all this. They want someone they trust to handle it." AI might make average easier, but connection, data, and network will always be your edge. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

    Sub Club
    Why AI Probably Won't Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

    Sub Club

    Play Episode Listen Later Nov 12, 2025 63:50


    On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue'.Top Takeaways:

    Love thy Lawyer
    Ted DeBettencourt - JuvoLeads

    Love thy Lawyer

    Play Episode Listen Later Nov 12, 2025 32:32 Transcription Available


    Send us a textTed DeBettencourt is the founder of Juvo Leads, a company that provides real-person chat services to help law firms convert website visitors into clients. He specializes in legal marketing and client intake systems, combining his background in law and business to improve how firms attract and manage leads. He began his career in marketing after experimenting with SEO and content creation for law firms, eventually growing his own small agency before launching Juvo Leads in 2016. Today, the company serves more than a thousand law firms nationwide and employs nearly a hundred human chat agents. Ted has built his business from scratch, scaling it through persistence and a deep understanding of law firm operations and marketing performance metrics. In the conversation, he discusses how law firms can grow by measuring and improving their intake process, why empathy and speed matter in client communication, and how marketing channels like SEO, pay-per-click, and local service ads work together. He also shares insights on running a 24/7 business, balancing family life on his North Carolina farm, and the lessons learned from years of entrepreneurial trial and error. Tune in to hear Ted's honest take on building a business from the ground up, how lawyers can get 50% more leads by fixing their intake process, and why success in any field starts with working harder than you thought you could.Juvo Leadshttps://juvoleads.com/  Louis Goodman www.louisgoodman.comhttps://www.lovethylawyer.com/510.582.9090Music: Joel Katz, Seaside Recording, MauiTech: Bryan Matheson, Skyline Studios, OaklandAudiograms: Paul Robert louis@lovethylawyer.com

    Your Brand Amplified©
    Revolutionizing Organic Growth in the Age of AI: Farzad Rashidi's Blueprint for Lasting Digital Authority

    Your Brand Amplified©

    Play Episode Listen Later Nov 12, 2025 38:37


    Farzad Rashidi underscores a major shift in the world of digital marketing, emphasizing that search engines and AI-powered tools now prioritize external validation over traditional keyword optimization. He highlights the growing importance of branded mentions and third-party references—such as listicles and independent product reviews—in boosting a company's visibility and credibility in search results generated by large language models like ChatGPT and Google's AI overviews. According to Farzad, the frequency and authenticity of these mentions across reputable sites play a decisive role in how brands are perceived by both search algorithms and potential customers. He advocates for a comprehensive strategy that combines the creation of high-quality content with a robust outreach operation focused on building relationships and earning authoritative citations. Farzad's approach recognizes that effective online reputation management now involves being present and positively referenced across a network of trusted platforms, not just a brand's own website. This methodology not only drives organic traffic and strengthens SEO but also helps future-proof businesses against the evolving criteria set by AI-driven search technologies. If you're looking to elevate your digital presence and stay ahead in the changing search landscape, Farzad invites you to explore the solutions and resources they offer at Respona. By leveraging Respona's AI-powered, human-assisted outreach platform, efficiently secure the authoritative mentions that matter most—amplify your reputation and drive growth in an increasingly competitive marketplace. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    We Don't PLAY
    5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Nov 12, 2025 43:57


    5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. But every so often, you stumble upon a single conversation that cuts through it all.That's what happened to me during a one-hour Clubhouse talk on "Zip Code Marketing 2.0." Favour shared a series of potent, surprising, and immediately actionable insights that challenge the 'more is more' gospel of content marketing and the 'gamble' of paid ads, offering a refreshingly precise alternative. The talk covered both foundational tactics for local businesses and a stunning look into the future of hyper-local advertising. Here are the five secrets I learned.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Takeaway #1: Hyper-Niche SEO Can Deliver Results in Under 24 HoursWe're often told that SEO is a long game, requiring months of consistent effort. This case study proves that with the right strategy, it can be shockingly fast.Favour shared the story of a client selling a "prayer box for busy moms". By researching the competition, they discovered the niche had been neglected for years. After making a few strategic tweaks to the website, the client started getting sales directly from their Google link in less than 24 hours.The real insight wasn't just finding a low-competition keyword; it was understanding the customer's specific behavior. The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Talk Copy to Me
    Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website

    Talk Copy to Me

    Play Episode Listen Later Nov 12, 2025 27:45 Transcription Available


    Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers? After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very specific things when they evaluate your website. And if those signals aren't present, they simply move on.Instead of what pushes visitors away—like we discussed last week—I'm talking about what attracts the right people—specifically, premium clients who are ready to invest. I'll walk you through the three main signals they're looking for and cover the smaller details that premium clients pick up on, from how you talk about pricing to your overall confidence level. This isn't about making your brand look luxurious or expensive—it's about showing premium clients the specific things they need to see before they feel confident about reaching out.__________________________________________EPISODE 168.Read the show notes and view the full transcript here: ______________________________________________Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

    Marketing Speak
    527. The Business of Awakening with Stephan Spencer

    Marketing Speak

    Play Episode Listen Later Nov 12, 2025 51:15


    Most entrepreneurs ask: "How do I get my first client?" My answer: Stop asking. Start delivering value—uninvited, uncompensated, and unapologetically. When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money. But I understood something most don't: Your playing small does not serve the world. In this Marketing Speak episode, I reveal: The "willing suspension of disbelief" that opens miraculous opportunities  Why I transform every interaction with the intention to "reveal light" How trusting your gut is actually receiving divine guidance (not just random intuition)  The NetConcepts pivot from web agency to SEO powerhouse after the Target audit Whether you believe in spiritual business practices or not, I offer a compelling invitation: Try it as an experiment. Get into a high vibration and ask for guidance on which prospect to contact. What's the worst that could happen? You might just double your sales. Repeatedly.

    Phantom Electric Ghost
    Standing Out in a Tough Economy|Positioning, Offers, and Local Search Moves that Win

    Phantom Electric Ghost

    Play Episode Listen Later Nov 12, 2025 53:20


    Standing Out in a Tough Economy|Positioning, Offers, and Local Search Moves that Win w/ Wes TowersWes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.Links:https://uplift360.com.au/https://www.instagram.com/uplift_360/Tags:Business Growth,Construction,Digital Marketing,Entrepreneurship,Marketing,Religion & Spirituality,Search Engine Optimization (SEO),Small Business,Web Content,Web Design,Standing Out in a Tough Economy w/ Wes Towers,Phantom Electric Ghost PodcastSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page

    Get a
    Episode 204 - SEO for Socials with Catalina Jean — Book Out Without Chasing Algorithms

    Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach

    Play Episode Listen Later Nov 12, 2025 46:18


    Guest: Catalina Jean — SEO & Marketing Strategist for Creative Beings Host: Carissa Woo (@carissawoophotography) https://instagram.com/carissawoo Episode Theme: Turning your socials into client-booking machines (without burnout)

    Etsy Entrepreneur's Podcast
    Stop Losing Holiday Sales: 10 Changes You Can Make Before Midnight

    Etsy Entrepreneur's Podcast

    Play Episode Listen Later Nov 12, 2025 19:55


    Waves of Joy Podcast
    Feng Shui for Love and Abundance with Moni Castenada

    Waves of Joy Podcast

    Play Episode Listen Later Nov 12, 2025 51:19


    Your space is talking to you—make sure it has nice things to say. In this episode, Brenda sits down with feng shui expert Moni Castaneda to explore simple, grounded ways to invite abundance and love into your life—starting with your bedroom and front entry. You'll learn why clutter is “decisions delayed,” how making one-third space in closets and nightstands creates room for partnership, and the exact tweaks that boost self-worth, passion, and money flow (think: two nightstands, warm textures, and an elegant entry). Brenda shares the immediate shifts she felt after swapping her white bedspread for pink velvet, tucking away weights, and clearing business books from the nightstand. If you've been craving more ease, intimacy, and prosperity, this one's a must-listen. Guest:Moni Castaneda is a Feng Shui Consultant, Speaker, and Author, who has devoted over two decades to the study and practice of Feng Shui. Moni blends her knowledge of Western Architecture with Eastern Feng Shui to help clients turn their current homes into dream homes that support them in every area of their lives. The result of working with Moni is a life you love in a home that makes you proud. (links below) Resources & Links from the episode: Moni's freebie: 5 Primary Bedroom Mistakes Moni's site & community https://ninestepstofengshui.com/links/ Download Brenda's Energy Audit: brendawinkle.com/audit Join the Retreat: https://www.brendawinkle.com/clarityretreat The Regulated Entrepreneur (membership): [link] Timestamps: 00:00 Welcome + why your space amplifies your energy 04:16 What feng shui really is (and isn't) 09:50 Clutter = decisions delayed (+ how to decide fast) 18:30 Calling in love: two nightstands, 1/3 empty space, warm colors 27:24 What not to keep in the bedroom (work, weights, spiritual icons) 38:22 Abundance via self-worth: luxury textures, better sheets, elegant entry 44:04 Your home as a 3D vision board 49:33 Brenda's quick wins (pink velvet, cleared surfaces) + next steps More ways to connect with Moni https://ninestepstofengshui.com/links/ Facebook: https://www.facebook.com/monica.p.castaneda https://www.facebook.com/fengshuiforus https://www.facebook.com/groups/fengshuiforusgroup/ Instagram: https://www.instagram.com/fengshuiforus/ TikTok https://www.tiktok.com/@fengshuiforus Pinterest:https://www.pinterest.com/fengshuiforus/ YouTube:http://www.youtube.com/c/MoniCastaneda LinkedIn https://www.linkedin.com/in/fengshuiforus/ Keywords: Brenda Winkle, energetic leadership guide, psychic medium, somatic coach, intuitive leaders, clarity blocks, energy leak, energetic sovereignty, empaths, highly sensitive people, productivity trap, inspired action, self-doubt, decision-making, nervous system, clarity, emotional baggage, intention, self-care, meaningful progress, busywork, pause, recalibrate, alignment, Unworthiness Loop, external permission, readiness, fear of failure, action, somatic exercise, clarity workshop, The Regulated Entrepreneur, community support, nervous system regulation, breathwork, group coaching, immersive retreat, intuition, magnetic wisdom, personal growth, coaching style, podcast experience, listener engagement, SEO keywords.

    Lunch Hour Legal Marketing
    Stuff You NEED to Know to Rank in Local Search with Darren Shaw

    Lunch Hour Legal Marketing

    Play Episode Listen Later Nov 12, 2025 59:08


    Whitespark's Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google's local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year's report findings and teach you what to prioritize in your marketing efforts. Darren and the guys have plenty of great knowledge tidbits to hash out–from the importance of accurate business hours to maintaining a visible address online to current AI search observations, and much more. Stick around to the end of the episode for some tactical tips on making LSAs work for your law firm!    The News: Top Dog Acquires Keller Swan – Always a good day for an acquisition, buuut… Florida? Really? AIO Impact on Google CTR: September 2025 Update – Click-through rates are way down—Should you care? It might be time to shift your focus elsewhere. Great insights here, folks: Future-Proofing Your Firm in the Age of AI, with Jack Newton - Lawyerist #587   Listen Next: How to Rank with Google AI Mode   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

    The Simple and Smart SEO Show
    Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus

    The Simple and Smart SEO Show

    Play Episode Listen Later Nov 12, 2025 16:37 Transcription Available


    In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus. They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers. Whether you're new to Shopify or an experienced seller looking to stay ahead, this episode is packed with actionable strategies and future-focused predictions.Key Takeaways:Shopify Evolution: Deonnah outlines how Shopify has transitioned from Debut to Dawn, and now to the new Horizon theme, offering more flexibility and AI-powered tools.AI Integration: Both the theme builder and theme generator now feature AI capabilities—but success still depends on the quality of your prompts.Theme Migration Tips: Migrating from Dawn to Horizon requires rebuilding custom templates. Early adoption helps avoid rushed transitions later.SEO in Social Media: SEO isn't just for websites—Deonnah explains how it intersects with social media marketing.Pricing Services: Deonnah shares her method of pricing services based on the client's business scale and goals, not a one-size-fits-all approach.Memorable Quotes:“Google's confused for the first time since 1996.” – Deonnah Carolus“Everyone's trying to figure out how to get AI integrated into everything.” – Deonnah CarolusListener Action Items:Evaluate Your Shopify Theme: If you're still using Dawn or Debut, start testing Horizon now to prepare for the future.Play with AI Tools: Begin experimenting with Shopify's AI builder and theme generator to familiarize yourself with their capabilities.Document Your Custom Pages: Before migrating, inventory your custom product and collection pages to simplify rebuilding them in Horizon.Audit Your Pricing Strategy: If you're a service provider, consider revisiting your pricing model to reflect client diversity like Deonnah suggests.Follow the Trend: Stay informed on Shopify's updates and the role of AI in e-commerce to future-proof your store.Connect with Deonnah:Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

    The Digital Marketing Mentor
    100: Office Hours | Episode 100: The Mentors Who Made Us (Best Mentorship Stories)

    The Digital Marketing Mentor

    Play Episode Listen Later Nov 12, 2025 77:00 Transcription Available


    Send us a textJoin the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and communities. This milestone episode shines a spotlight on the profound impact of mentorship and how encouragement, honest feedback, and selfless teaching can change lives and spark lifelong learning. Every voice in this compilation episode reveals that mentorship is not just a practice, but a legacy worth sharing and celebrating.Episode Highlights: Some of the common traits that our guests have tied to great mentors are those that: offer profound support, give honest feedback, and possess an unyielding belief in potential by showing up to guide, challenge, and empower.​From classrooms and workplaces to family tables and surprising friendships, life's best lessons come from mentors found across every stage, title, and relationship.​Outstanding mentorship is a two-way street, and mentors and mentees alike discover that learning lasts a lifetime, regardless of age or position.​Guests offer a few key tips to giving back as a mentor: Listening, asking insightful questions, leading by example, and providing opportunities to forge a legacy where success is measured by the growth and impact on others.​Every guest proves that generous mentorship is contagious, and each story invites us to support, seek out, and become the mentors our communities and industries need most.​Episode Links:Featured Guests, in the order they appear: Cory Henke; Glenn Taylor; Ashley Werhun; Yehuda Cagen; Henry Adaso; Terri Hoffman; Eric Vardon; Bo Bothe; Andrea Cruz ; Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

    Aesthetically Speaking
    Why Your Brand is the Tie Breaker

    Aesthetically Speaking

    Play Episode Listen Later Nov 12, 2025 31:02


    The trick to reaching the right patients isn't using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty.Looking to the future, Influx Marketing's Max Baybak sees marketing in aesthetics built on diversified, authentic branding and smarter use of technology. Practices that connect with patients on a personal level—whether by channel or message—will stand out.Learn why a more integrated tech stack is key to retention, how to market toward different age groups, and how AI agents could end up taking on busywork so humans can focus on high-value patient relationships.In the end, your brand will be the tie-breaker. Strong, authentic branding builds trust, loyalty, and what Max calls “return on brand.”About Max BaybakMax Baybak is the co-founder and Chief Growth Officer at Influx Marketing, where he helps aesthetic practices grow with smart, creative strategies. With 17 years in marketing—and more than a decade focused specifically on aesthetics—he's done it all: from digital ads and SEO to automation, PR, and social media. Max has led successful campaigns for everyone from scrappy startups to Fortune 500s, and he's passionate about bringing that same level of strategy and results to the aesthetics industry.Connect with Max on LinkedInLearn more about Influx MarketingCheck out the Next Level Practices podcastCheck out The Technology of Beauty Podcast with Dr. Grant StevensGuestMax Baybak, Co-Founder & Chief Growth OfficerInflux MarketingHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City

    The Essential Reads
    Sense and Sensibility by Jane Austen chapter 11 | Audiobook

    The Essential Reads

    Play Episode Listen Later Nov 12, 2025 10:09


    Sense and Sensibility by Jane Austen chapter 10, narrated by Isaac BirchallSubscribe on YT or Join the Book Club on Patreon and support me as an independent creator :D⁠https://ko-fi.com/theessentialreads⁠⁠https://www.youtube.com/channel/UCfOFfvo05ElM96CmfsGsu3g/join⁠Summary:When Marianne was recovered, the private balls at the park began. All of the events taking place were designed to bring Marianne and Willoughby closer. This worked like a treat, and Elinor even ventured to tell her sister that they should not be so overtly attached, but this is dismissed by the two of them. They spent every evening together, to the delight and humour of everyone else, causing Marianne to soon become content with her new life away from Norland.Elinor, however, is enjoying Barton far less. She is feeling alone, and in want of real conversation. Mrs. Jennings, and Lady Middleton, are not great conversationalists. Colonel Brandon is the only person with whom she can converse freely, but he is sadly still attached to Marianne… Elinor starts to suspect that he has previously been hurt in love, and she starts to sympathize with him. SEO stuff I don't want to do. Jane Austin's timeless classic Sense and Sensibility follows the story of two girls, Elinor and Marianne Dashwood, and their endeavors in love, marriage, and societal expectations. Love is not easy however, and Elinor finds her sense tested by her charming brother-in-law, while Marianne's sensibility brings her nothing but heartbreak.

    Scaling Japan Podcast
    Episode 89 : Optimizing Content for GEO/AEO with Sam Bird

    Scaling Japan Podcast

    Play Episode Listen Later Nov 12, 2025 40:28


    In this episode of the Scaling Japan Podcast, we welcome Sam Bird, a marketing and communications executive with over two decades of experience in digital strategy, business development, and B2B marketing. He has served as COO of Custom Media and AIM B2B, and has trained executives and multinational teams across Japan.Sam breaks down how AI is transforming search behavior, and why traditional SEO tactics no longer guarantee visibility in AI-generated results from tools like ChatGPT, Bing Copilot, and Perplexity.He explains the growing importance of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), what companies are getting wrong when adapting, and how businesses in Japan can take advantage of the current AI adoption gap.If you're a marketer, consultant, or content strategist looking to stay ahead of the AI curve, especially in Japan, this episode is your inside guide to the future of search.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing for measurable growthAccount‑based marketing (ABM), paid media, GEO, and SEOHubSpot‑certified CRM & marketing automationData‑driven implementation with cultural expertise⁠

    The Proven Entrepreneur
    Luke Van Der Veer: From 9-to-5 to Freedom - The Entrepreneurial Journey Behind Website Rental Coaching

    The Proven Entrepreneur

    Play Episode Listen Later Nov 11, 2025 22:54


    What if your 9-to-5 wasn't the end goal - but the launchpad to freedom?In this powerful episode of The Proven Entrepreneur Show, host Don Williams sits down with Luke Van Der Veer, founder of Website Rental Coaching, to uncover how one decision to escape a corporate job turned into a thriving entrepreneurial movement.Luke Van Der Veer shares how he went from working in human resources to building a six-figure passive-income business by renting SEO-optimized websites to small businesses. He reveals the mindset shifts that transformed his frustration into freedom, how he helps others create their own income streams, and why true success isn't measured in money - but in impact and peace of mind.You'll learn how Luke built a creative, sustainable business model that balances income, independence, and influence - and what it really takes to transition from employee to entrepreneur without losing your sanity.In This Episode with Luke Van Der Veer:How to build a profitable website rental business from scratchThe mindset and resilience required to quit the 9-to-5 lifeLessons from Luke's journey - from failure to financial freedomWhy impact matters more than incomeHow entrepreneurs can create balance, peace, and purposeLuke's story isn't just inspiring - it's proof that anyone can rewrite their career path and build a life of meaning, flexibility, and ownership.Tune in now to discover the step-by-step lessons from Luke Van Der Veer's entrepreneurial journey, and learn how to take your own leap into freedom.Connect with Luke Van Der Veer:Website: WebsiteRentalCoaching.comInstagram: LukeVanDerVeerConnect with Don Williams:Website: ProvenEntrepreneurShow.comYouTube: The Proven Entrepreneur Show

    The Founder Podcast
    Homeless to $3M: A Plumbing Owner's Comeback

    The Founder Podcast

    Play Episode Listen Later Nov 11, 2025 41:12


    From living under a bridge to running a $3M plumbing company — this is how Cale Forester rebuilt his life and business from the ground up. We dive into how Cale's veteran-owned plumbing shop has doubled revenue year after year without outside investment, fancy tech, or massive crews.Cale and fellow trades leader Dylan Moya sit down with Chris Lee to reveal the simple systems, rebrand strategy, and sales process that turned a “chuck-in-a-truck” startup into a multi-million-dollar operation.If you own a plumbing, HVAC, or home-service business and want predictable growth built on process—not luck—watch until the end for their exact playbook.Partner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

    How to Decorate
    Ep. 439: Designing for Real Life with Brian Patrick Flynn

    How to Decorate

    Play Episode Listen Later Nov 11, 2025 81:36


    This week, the ladies welcome Atlanta interior designer and HGTV Dream Home alum Brian Patrick Flynn to the show. Brian shares how a decade-plus in production design shaped his approach to color, materials, and storytelling, plus how becoming a dad is refocusing his work closer to home. The conversation spans his House Tour with Ballard, the realities of designing for camera versus real life, why he loves 5000K bulbs (and we don't), and how he mixes fresh traditional with retro '80s cues without feeling theme-y. Brian also digs into set design secrets (continuity, multiple-scale props), candid career pivots, and a rapid-fire “in vs. out” on trends from beige and pleated shades to white houses with black trim. What You'll Hear This Episode: 00:00 Introduction to Ballor Designs Podcast 00:33 Welcoming Brian Patrick Flynn 01:22 Brian's Journey with HGTV Dream Home 03:04 Designing Traditional Homes with a Twist 07:48 The Challenges of Supply Chains 11:35 The Role of SEO in Interior Design 21:43 Parenthood and Career Balance 27:56 The Colorful Transformation of My Home 29:29 The Ball Pit Dilemma 30:29 Lighting Controversies and Career Milestones 31:34 Designing with 5000 Kelvin Light Bulbs 36:38 The Oxford House Project 45:50 The Influence of Nancy Meyers and Set Design 55:23 The Importance of Continuity in Production Design 55:43 Challenges and Strategies in Set Design 56:50 The Role of Continuity in Sitcoms 58:49 The Evolution of Design Choices 01:01:09 Balancing Personal Taste with Market Trends 01:02:47 Career Journey and Early Experiences 01:06:11 Trends and Personal Preferences in Design 01:08:51 In and Out: Design Trends Discussion 01:19:33 Final Thoughts and Future Plans Also Mentioned: • Watch Brian's House Tour with Ballard - ⁠https://bit.ly/487OiN1 • Brian Patrick Flynn on Instagram - @bpatrickflynn • Shop Ballard Designs - ⁠https://bit.ly/4oGtjXL⁠ Please send in your questions so we can answer them on our next episode! And of course, subscribe to the podcast in Apple Podcasts so you never miss an episode. You can always check back here to see new episodes, but if you subscribe, it'll automatically download to your phone. Happy Decorating! Learn more about your ad choices. Visit megaphone.fm/adchoices

    Mixergy - Startup Stories with 1000+ entrepreneurs and businesses

    Ethan Smith runs Graphite, the SEO & AEO company that helps brands like Webflow show up on Google's page one and ChatGPT's first answer. This is how he does it Ethan Smith is the founder and CEO of Graphite, a growth and SEO firm that's now pioneering Answer Engine Optimization—helping brands rank inside AI-generated responses. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

    The Note Closers Show Podcast
    Adapt or Die: How AI Is Changing Real Estate Marketing

    The Note Closers Show Podcast

    Play Episode Listen Later Nov 11, 2025 43:51


    In this episode, I'm peeling back the curtain on my biggest takeaway from the Laughlin and Associates Magnify Your Wealth Summit: AI is rocking real estate marketing, and if you're not paying attention, you're missing out. Website traffic is down, Facebook engagement is tanking, and Google's AI is now answering questions directly, bypassing traditional search results. But here's the good news: this levels the playing field! You, yes YOU, can become "AI searchable" and attract more deals and capital with minimal effort.I'll share exactly how we're adapting and how you can too, even if you hate being on camera (or have a "tiny holes tightened up" feeling about tech).Here's what you'll learn to boost your note business:AI's Search Revolution: Understand why direct AI answers are replacing traditional website clicks and how this impacts your online presence.Your New "Real Estate": Discover why fresh written, audio, and video content is the most valuable asset AI is looking for.Low-Hanging Fruit: LinkedIn Newsletters: Learn how to use this free tool to deliver content directly to your audience's inboxes and appear in AI searches.ChatGPT & Gemini for Content Creation: My simple, repeatable process for generating 52 weeks of SEO-rich blog topics and entire posts from transcriptions in minutes.Why You Can't Afford to Wait: How consistent, AI-friendly content builds credibility, attracts asset managers, and helps you stand out from the 99.9% of investors who won't do this.This isn't just theory; it's the cutting edge. Stop thinking of AI as intimidating and start embracing it to catapult your business. Because when people search for "who is [your name]?", you want them to know you know what the "shit hell you're talking about!" Schedule 15-30 minutes a week, folks. It's a game-changer. Let's get you found, funded, and frankly, famous in your niche.#RealEstateInvesting #NoteInvesting #AIMarketing #SEO #LinkedInNewsletter #ChatGPT #WealthBuilding #ContentMarketing #InvestorTips #PodcastWatch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

    Black Sheep Chiropractic Podcast
    Chiropractors: Beware of Vanity Stats

    Black Sheep Chiropractic Podcast

    Play Episode Listen Later Nov 11, 2025 21:28


    In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters. Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward. 1. What Are Vanity Stats? Jerry explains that vanity stats are numbers that sound impressive but don't actually reflect real success. These include: Gross income without expenses New patient counts without retention Website traffic without conversions Rankings without relevance Without proper context, these stats can create false confidence or unnecessary frustration. 2. Why Vanity Metrics Are Dangerous Vanity stats are seductive because they make chiropractors feel successful, but they can easily distort reality. Jerry warns that: People exaggerate or manipulate their numbers online. Gross income often hides massive overhead. Social media and professional circles amplify unrealistic comparisons. He shares a story about a chiropractor friend who appeared far more successful based on gross revenue but actually took home only a little more than Jerry — at the cost of massive stress and a complicated business. 3. The Comparison Trap Jerry compares vanity metrics to social media highlights — people showing their best moments and hiding the rest. Chiropractors often compare their unfiltered reality to someone else's filtered image of success, which leads to unnecessary frustration and burnout. He reminds listeners that success isn't defined by looking impressive — it's defined by how well your practice serves you, your patients, and your life. 4. Examples of Vanity Stats in Chiropractic Jerry gives real-world examples of chiropractic vanity stats and how they can mislead: Gross income: Without understanding expenses, it's meaningless. New patients per month: If retention is low, this stat is hollow. Patient visits per week: A high number doesn't mean success if fees are unsustainably low. Website traffic or Google ranking: Traffic that doesn't bring in new patients is worthless. He even shares how his own site once ranked for "ring dinger" searches — great traffic, but totally irrelevant for his business. 5. What Metrics Actually Matter Jerry offers practical guidance for what chiropractors should really focus on: Net income: What you actually take home. Expenses: Keep them tight; most chiropractors overspend. New patient origin: Know where people are finding you. New patient quality: Focus on patients who are a good fit for your care. Retention: Track how long patients stay and how often they return. These are the metrics that indicate the health and sustainability of your practice. 6. Jerry's Tips for Avoiding the Vanity Trap Don't believe every number you hear — most lack context or honesty. Don't brag about your stats — it feeds your ego but helps no one. Share stats only in a teaching environment — context is what makes them valuable. Focus on meaningful growth — not looking impressive to others. Keep your expectations grounded — unrealistic goals only cause frustration. Key Takeaway Vanity stats might look good on paper, but they won't make your practice better or your life easier. Focus on metrics that actually impact your income, your stress level, and your ability to serve patients well. Quotes to Remember "Gross income out of context doesn't mean anything." "You're comparing your real life to someone else's highlight reel — and you can't win that." "Your ego is not your friend." "Know your stats, focus on the ones that actually matter." Resources Mentioned Rocket Chiro – Website & Local SEO for Chiropractors NEXT Step Membership — On-demand chiropractic coaching for chiropractors who feel stuck or are just getting started. Call to Action If you're ready to focus on what really matters and stop chasing numbers that don't move your practice forward: Visit RocketChiro.com to learn about websites, SEO, and coaching for chiropractors. Leave a review on Apple Podcasts or Google to help other chiropractors find the show.    

    Yoga Boss
    AEO: The New SEO? Why Your Studio Traffic Dropped in 2025 | Studio CEO Podcast

    Yoga Boss

    Play Episode Listen Later Nov 11, 2025 22:38 Transcription Available


    Send Jackie A Message!Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore.You'll learn:Why more than 50% of Google searches now end without a single clickHow AI Overviews are hiding your website even if you rank on page oneWhat AEO (AI Engine Optimization) is and why it matters for studio ownersHow to test if AI tools can even see your businessThree simple steps to start optimizing for AI search this weekThis episode is pure problem awareness—no overwhelm, no complicated tech talk. Just clarity on what changed and what to do about it.Listen now to stop losing visibility and start showing up where your ideal clients are actually searching.What You'll Learn in This Episode[00:00] Intro: The Traffic Drop Nobody's Talking AboutWhy studio owners everywhere are watching their website traffic plummetThe panicked message from a client doing "everything right"What changed in 2024-2025 that shifted the entire search landscape[03:00] Why This Matters More Than You ThinkThe rise of zero-click searches on GoogleHow AI Overviews are replacing traditional search resultsWhy people are bypassing Google entirely for ChatGPT and Perplexity[07:00] What Changed: The Rise of AI SearchHow search results looked in 2019 vs. 2025What Google AI Overviews are and why they're killing your trafficHow ChatGPT and Perplexity are recommending businesses without showing traditional search results[13:00] What Is AEO and How It WorksThe difference between SEO (Search Engine Optimization) and AEO (AI Engine Optimization)The 6 signals AI tools use to decide who to recommendWhy clarity and structure matter more than keywords[17:00] What This Means for You and Where to StartHow to test your AI visibility in under 5 minutesThree actionable steps you can take this weekWhy you don't have to rebuild your website—just modernize how it communicatesKey Takeaways✅ Zero-click searches now make up more than 50% of all Google searches—people get their answer from AI Overviews and never click your site✅ Traditional SEO isn't dead, but it's no longer enough. You need AEO (AI Engine Optimization) to stay visible.✅ AI tools like ChatGPT and Perplexity are replacing Google for millions of people. If you're not in their recommendations, you're invisible.✅ You can test your visibility right now by asking ChatGPT or Perplexity about studios in your area and seeing if you show up.✅ Three quick wins this week: Test your visibility, add structure to your content, and implement schema markup on your website.About the Studio CEO PodcastThe Studio CEO Podcast helps yoga, Pilates, barre, and boutique fitness studio owners build sustaiWork with Jackie Murphy Say Hi on Instagram @studioceoofficial Level up your Marketing Skills in the Free Marketing Training:https://www.jackiegmurphy.com/3-marketing-mistakes Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

    swingers couch podcast
    Finding Your First Connection: Swinger Apps, TikTok Drama & a Naughty Halloween Story

    swingers couch podcast

    Play Episode Listen Later Nov 11, 2025 23:56


    Finding YourFirst Connection: Swinger Apps, TikTok Drama & a Naughty Halloween StoryIn thisepisode of The Swingers Couch Podcast, we're diving into what every newswinger is searching for — how to find real, respectful connections online.We'll walk you through the best swinger apps, how to stay safe, and how tocreate a profile that actually gets attention. Then, we react to a viral TikTokvideo claiming that ‘swinging means you're unhappy in your relationship' — andtrust us, we've got thoughts!After thebreak, we turn up the heat with a spooky-sexy Halloween story that proves thelifestyle can be full of thrills, chills, and a whole lot of passion —especially when trust and curiosity meet behind the masks.”**

    Applelianos
    iPhone Pocket "Vergüenza Ajena"

    Applelianos

    Play Episode Listen Later Nov 11, 2025 94:22


    ¡En directo! Analizamos el exclusivo “iPhone Pocket”, la colaboración de Apple con ISSEY MIYAKE: accesorio de diseño minimalista y edición limitada, fabricado en tejido 3D y disponible solo en Apple Store seleccionadas. Actualización sobre retrasos en el iPhone Air 2 debido a rediseño y posibles mejoras, manteniendo en vilo su futuro lanzamiento. Novedades del próximo iOS 27, que integrará grandes funciones de inteligencia artificial, rediseño visual de Siri, búsquedas web avanzadas y un asistente de salud IA. Rumores de un inminente refresh para el HomePod mini, que podría incluir nuevas características y colores. #iPhonePocket #Apple #IsseyMiyake #AccesoriosApple #DiseñoMinimalista #EdiciónLimitada #AppleStore #iPhoneAir2 #iOS27 #InteligenciaArtificial #Siri #HomePodMini #AppleRumores #Tecnología #PodcastApplelianos #AppleRumores Participa en el chat en vivo y comparte tus impresiones sobre el futuro de Apple. Dale like, comparte y suscríbete para estar al tanto de todas las novedades tecnológicas. Activa la campana para no perderte nuestros próximos directos. Más vídeos y noticias en: applelianos.com https://seoxan.es/crear_pedido_hosting Código Cupon "APPLE" PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA COMPARTE con tus amigos applelianos SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: https://www.youtube.com/@Applelianos Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): https://x.com/ApplelianosPod Facebook: https://www.facebook.com/applelianos Apple Podcasts: https://apple.co/39QoPbO iPhone Pocket, Apple, Issey Miyake, diseño minimalista, edición limitada, Apple Store, accesorios iPhone, iPhone Air 2, retraso iPhone Air 2, lanzamiento Apple, iOS 27, inteligencia artificial, nuevo Siri, búsqueda web avanzada, asistente salud IA, HomePod mini, renovación HomePod, colores HomePod mini, rumores Apple, tecnología, podcast Applelianos