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Best podcasts about SEO

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Latest podcast episodes about SEO

Marketing Over Coffee Marketing Podcast
Adding Music to Marketing with Sam Parvin

Marketing Over Coffee Marketing Podcast

Play Episode Listen Later Jan 20, 2022


In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label […] The post Adding Music to Marketing with Sam Parvin appeared first on Marketing Over Coffee Marketing Podcast.

April Garcia's PivotMe
Why You Need Digital Marketing to Stay in Business, Eric Rebelo Digital Business Development Firm

April Garcia's PivotMe

Play Episode Listen Later Jan 20, 2022 58:05


On PivotMe today, we have Eric Rebelo, the founder of a digital business development firm that builds sales & marketing growth systems for service-based businesses. He does this by using online advertising, SEO, conversion websites, and media. Eric explains the power of having a compelling offer to attract customers and minimizing the message on your website to stimulate people's interest. He also explains the importance of being intense with your Facebook ads to stand out and eventually increase your conversion rates. In this episode, we discuss the importance of placing your main focus on your clients and tailoring your message to what they need today. Listen in to learn how to apply the 80/20 rule in your marketing campaign by doing small things that will get you a lot of impact.  Pivotal Questions Asked: [2:57] Talk to us about what you do today and what your clients typically look like. [21:57] Who is this strategy right for, and who isn't it right for? [40:50] What do you love about this topic, and how did you end up here? [53:45] If you could tell the world one thing, what would it be? In This Episode You Will Learn: [3:15] How Eric helps service-based businesses with higher profit margins do advertising by increasing their online traffic. [5:23] Why you should have a compelling offer to attract people to what you're selling. [13:57] How to use human psychology when creating Facebook ads to increase your conversion rates. [20:05] Learn to be uncomfortable so you can be the best in your industry when it comes to scaling your business.   [27:31] The small things to improve your Google ranking and increase your scaling results.   [32:16] Marketing inflation – learn to keep up with the market, or your business is going to fail. [47:24] The importance of having a peer group to help you in your journey to growing a business. [53:50] He explains the importance of getting clear and consistent with your goals to achieve them.  Quotes:   “You have to have some type of offer that when you put it out there it's understanding the customer's problem and they actually desire it.”- Eric [5:40] “You want to be best possible business and be better than your competitors in every single way you can because mediocrity isn't acceptable anymore when it comes to really scaling your business.”- Eric [21:38] “Don't just spend all this time getting better on your craft, you've got to let the marketplace know who you are.”- April [31:56] “The tough part about growing a business is that no one really believes in you at the beginning until you actually do anything.”- Eric [47:24]   Connect with Eric: https://www.ericrebelo.com/ ___________________ What can you do today? To Be Productive. Effective. Perform at your best. Even now. Are you struggling to stay focused? If you have the right framework, it takes the guesswork out of Productivity. Get our FREE mini-series 4 Steps: Doing More in Less Time. Visit pivot-me.com/4Steps to get it TODAY!

Hooked On Startups
RevenueZen: Defining Your Business Growth Strategy With Ken “Magma” Marshall

Hooked On Startups

Play Episode Listen Later Jan 20, 2022 40:50


Chasing after uninterested leads or writing endless blog posts that don't get read can be pretty tiresome. A good business growth strategy will save you from all these stresses. Ken "Magma" Marshall's primary business goal is to help you reach yours. Ken and his team live by the driving desire for long-term and sustainable business growth for all of their clients. The Chief Growth Officer and Managing Partner at RevenueZen sits with Matthew Sullivan to talk about generating sales for your business without you having to lift a finger. Learn more as Ken shares how RevenueZen Increases the quality and quantity of your pipeline with proven SEO, content, and LinkedIn strategies tailored to your specific needs.

Big Break Software Podcast
How multi 7 figure ARR WPX.net became a leader in the crowded Wordpress hosting space with CEO & cofounder Terry Kyle

Big Break Software Podcast

Play Episode Listen Later Jan 20, 2022 47:23


Terry Kyle, CEO, and Co-founder of WPX.net talks about starting the company, building his MVP, and how he sets himself apart from competitors. Listen and learn.   WPX.net is a WordPress hosting platform that specializes in providing excellent customer service and speedy services. Terry ventured into the hosting industry as an entrepreneur in 2013 even though he had already been using hosting companies for approximately 15 years. Terry Kyle, the CEO and co-founder, tells Geordie about his journey.  What You'll Learn How Planet Hosting evolved to WPX How WPX discovered its product-market fit Why WordPress site owners should audit their plugins Why you should get rid of plugins you no longer use Challenges Terry and his team faced along their journey Why Terry started a non-profit organization  In This Episode:  After using hosting services for many years with little satisfaction, Terry decided to venture into the industry as an entrepreneur. He noticed that many things needed fixing in the entire hosting industry, and knew he could fix them and offer better services. In 2013, Terry collaborated with his business partner, and together they formed Planet Hosting. He explains why they chose that name and their vision at the time.   Many entrepreneurs and marketers often dread product launch days for fear that their websites will crash. Experiencing a website downtime during a critical event is one of the worst things an entrepreneur can experience. Apart from rendering you ineffective, it can demonstrate your incompetence, forcing potential customers to lose trust in your brand. Such unfortunate scenarios are what Terry and his team are trying to save marketers and entrepreneurs from by guaranteeing maximum website speed and reducing downtimes as much as possible. Listen to the podcast for comprehensive details about this concept.     Different businesses discover their product-market fit in various ways. For Terry, delivering excellent services marked their turning point. He talks about how his interaction with a particular SEO blogger bore fruit for his company. The blogger had a bad experience with another provider before engaging WPX, who fixed his website problem. He was happy and decided to write about WPX and its services. The blogger had a high following and out of that post, WPX gained lots of traction.  The pricing model you choose for your company can make or break it. Terry says they chose a cost-friendly and reasonable pricing model that nearly every potential customer could afford. He talks about their model comprehensively. You can get all the details from the podcast. At some point, Terry talks about WordPress plugins, saying they are both good and bad. How do these plugins affect the effectiveness of your website? Terry talks about it in the podcast.   Terry explains an anomaly that, according to him, was unique to the hosting industry, where firms hired non-technical staff. In this case, customers would have a rough time if their websites crashed because all they received were long technical articles that struggled to read and understand. He gives an illustration to demonstrate the complexity of such a scenario. Learn about it from the podcast. To overcome such occurrences, Terry and his team introduced the “Fixed for you guarantee” approach, where they would fix offline websites free of charge. Review websites can be instrumental for your business, and Terry seems to agree. He says Trustpilot, their core review portal has been an instrumental innovation in building their reputation. Terry recognizes the people who write reviews and those that create video testimonials for them as what sets WPX apart from its competitors. The team has overly invested in live chat so they can respond to inquiries or complaints fast.   Challenges in business are inevitable. Terry talks about a time in late 2021 when their website went offline for six hours in what he describes as Armageddon. Find out what triggered this problem and the consequences they suffered.   Every Dog Matters is an NGO that Terry and his team founded. WPX is a key sponsor. Their main goal is to rescue and give each homeless dog a spacious and comfortable shelter with sufficient food, water, proper healthcare, and freedom to socialize with people. Terry explains the strategies they are using to fix this problem in the podcast. In the future, Terry hopes to rescue horses and donkeys too. He concludes the podcast with various quotes that could benefit aspiring and established entrepreneurs.   Do whatever matters as long as you can but start as early as possible The most appropriate time to start is always now Time flows unbelievably fast. Waiting should never be an option Be ambitious and ask yourself how far you can push whatever it is you are doing Never give up. You can accomplish incredible results by knowing what you want and doing everything possible to achieve it.  Resources  WPX Terry Kyle LinkedIn Terry Kyle Website WPX Instagram Every Dog Matters Instagram WPX Facebook    

Niche Pursuits Podcast
The End of Niche Site Project 4! How I Sold My Niche Site for Over $250,000

Niche Pursuits Podcast

Play Episode Listen Later Jan 19, 2022 58:09


Today, I want to share why I sold my site OwnTheYard.com, how much I sold it for, and what's next.  I was able to sit down with Jared Bauman and record an entire interview to recap the history of Niche Site Project 4, the exit, and all the details.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Content Strategy of the Top 1% of Brands -- Andy Crestodina // Orbit Media Studios

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 19, 2022 16:34


Welcome to our first part of our 3 part episode and we're gonna be talking about SEO from the perspective of a marketer who runs a high profile web design development firm. Joining us is Andy Crestodina, Co-founder and Chief Marketing Officer at Orbit Media, which is an award winning web design and development firm based in Chicago. And since 2001, Orbit Media has completed over a thousand web design projects spanning across multiple different industries, including e-commerce, lead generation. They do responsive web design and integration projects. Today, Andy is going to share some of his learnings about SEO while doing web development. We're going to start the conversation about the content strategy for the top 1% of brands. Show NotesConnect With: Andy Crestodina: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How This Agency Got to $40 Million by Setting Clear Financial Goals

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jan 19, 2022 24:44


Do you want to get your agency to the eight-figure mark and beyond? What are you doing to get to that level? Erik Huberman had started a few e-commerce companies and was unimpressed by the agencies he had worked with, so he decided to form a small team that could assist his clients. He quickly saw a positive response and created Hawke Media, an outsourced CMO and marketing team that customizes data-driven, performance solutions to help launch, scale, and invigorate businesses. In this interview, Erik talks about how setting financial goals helped him grow his agency to over $40 million. He also shares his marketing methodology and his book, The Hawke Method.  Plus the mistake many agencies make when they start growing, and much more. 3 Golden Nuggets On goal-setting. During the first year of his business, Erik saw things were going well and decided to set financial goals for the next couple of years. He met every one of them, so he believes there's a lot to be said about setting a goal and striving to hit it, and having incremental goals to get there. This will force you to step up when you're falling behind and keep you proactive in the market. In his case, he mainly used it as a scoreboard, as an indicator of growth. It really helped during the agency's first years and he noticed a difference when he stopped doing it around year six. Agency mistakes. According to Erik, some agencies tend to protect themselves a little too much once they get good and do it too soon. “They start throwing out long contracts, high minimums, they go upmarket, they only want to work with fortune 2000,” he says. He believes that this behavior alienates the people that got the business to that point. It is a solid way of doing business and works for many agencies, but Erik decided it wasn't for him and went on to build his business model on challenging himself to consider can you be one of the best marketing companies out there and still work with small and medium businesses too? Understanding the purchase cycle. A lot of marketers and agencies fail to understand the idea of a sales cycle or a purchase cycle. Many times agencies advertise for clients that ask for daily performance reports. “The problem with that,” he explains, “is that what we've seen in e-commerce is that for a $50 average order value will be about a three-week purchase cycle and about five weeks for a hundred dollars,” so understanding the purchase cycle will be critical for the agency-client relationship and a big part of setting realistic expectations about the work. Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Getting to $40 million by setting financial goals & understanding the purchase cycle {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk and I got another amazing guest. And we're going to talk with Eric of Hawke Media and how they built an almost $40 million agency, or probably by now, they're already over 40 million and cresting the many, many commas, whatever in there. So, excited to get the episode. Let's jump in. Hey, Erik. Welcome to the show. Erik: [00:00:29] Thanks for having me. Jason: [00:00:30] Yeah, man. Excited to have you on. So tell us who you are and what do you do? Erik: [00:00:35] Sure. Uh, Erik Huberman, co-founder and CEO of Hawke Media. We're basically an outsource CMO and marketing team to companies. So we go into brands, identify full-time marketing and spin up different experts. All à la carte month to month. So it could be a Facebook marketer, email marketer, web designer. We've been around about eight years up to 70 full-time people. We run marketing for about 600 brands. And then we also have a venture fund and a financing arm as well, amongst many other things. Jason: [00:01:01] Awesome. And so why did you guys start an agency? What got you into it? Erik: [00:01:06] I built and sold a couple e-comm brands and through my own experience, as well as then I started advising and consulting for a lot of other brands found out that 99% of agencies out there for lack of better word are full of shit. And kept getting frustrated over and over again and went screw it I'm just going to hire my own small team to help these companies. And so built my little SWAT team and immediately saw the benefits. Like my clients started to like what we did. They started to grow and we started to need more and more people and just started to grow from there. Jason: [00:01:35] Awesome. So you guys have been doing it for eight years. You guys are almost 40 million or maybe over it. Talk about some of the progression that you guys went through. Like how long did it take to get over the million mark? Was it fairly quick? Did it take long? Like what clicked? That kind of stuff. Erik: [00:01:53] Yeah. In the first week of business, I shouldn't say first week, I think it was like… a month in, because for the first month, I wasn't sure… I was like I built this team. I started working on clients and I was like, maybe I'll build my next company and then turn this team into my own team. And so I wasn't sure what I was going to do there. And then after a month I was like, wow, this is really working. I should double down on this. And so I set a goal and I would put it on a thermometer. I was like, all right, the first four years we're going to do one, two and a half, five, 10 million. That's, that's the goals. And we came within 1% of all four of those goals. So I think there's a lot to be said about setting a goal and then really driving to hit it and having incremental goals to get there so you know how you're tracking against that goal. Because it forces you when you're falling behind to step up. If it's too easy of a goal, you actually end up, well you will hit that goal is still. Like it's, I don't think when you set a goal, you ended up blowing past it, you manage accordingly. So setting those goals really helped the first four years. And frankly, we didn't set goals for years five and six. And I saw the downside of that. I saw us not grow as fast, not do as well and not really know which direction we're going. But also, at that point we were big enough that it felt weird to just set another financial goal. It's like, yeah, but what are we really trying to do? And it took a couple of years to develop that, but now we're pretty clear. Jason: [00:03:07] And you listed out financial goals. Were there any other goals? And not talking about the incremental goals, I want to get to those in a second. But was it just revenue goals? And then, hey, what are the little ones that we need to do to get there? Erik: [00:03:19] Yeah, frankly, it was because that was the best scoreboard we had it. It wasn't any… It was intrinsic in the sense of like the goal was a goal cause it was the goal. It wasn't because then we could afford this or if you could do that. It was more of just an indicator of growth. And we assume that if we're hitting those numbers, we're also growing in the ways we need to be growing. And so we knew what the levers that we needed to pull were between bringing in new business, retaining our business, retaining our people, all sorts of specific metrics that helped us hit those goals. That became a factor of it. But it was, that was the end scoreboard. That was sort of the result that we were looking for. Jason: [00:03:50] So let's talk about the incremental goals at the stage to get to the million in the first year. And then let's talk about the incremental goals after that for the two and a half to five. I think that'd be interesting. Erik: [00:04:01] Sure. Yeah, we just knew basically, and this is a rough number, we actually got, every year, we got better and better at this in terms of like, where do we need to be this month, next month? How do we need to be tracking? But I also knew where were we six months in needed to be basically the run rate, assuming we went from zero to, you know, like the run rate for a million bucks is what? 80? Jason: [00:04:19] 82, 50. I think. Erik: [00:04:21] A month. Is that right? Yeah. Jason: [00:04:23] Don't make me do math on the podcast. Erik: [00:04:26] There we go. 82,500 a month. So anyways, we, I knew around 80 grand and so I was like, okay, so we need to be there within six months because then we need to make up for not being there the first six months. So we need to balance it out and assume that if we're going growing steadily, that'll be where we can do it. Now, in marketing Q4 is usually a little better, so we ended up going up. But, yeah, I mean, first year we did $1.01 million. Like, literally just beat it. And it was surprising, but we did it and it was all around uh, yeah, just aiming for it. So like when we, and again, I don't remember, it's been seven and a half years, but I, you know, assuming there were months where we were falling behind a little bit, that's where we ramp it up and be like we got to bring in more business, we got to retain, what are we going to do to make sure we hit these numbers? And so we would, it would light a fire under our ass to hit it because also those were ambitious goals to grow that fast. And to grow 150% next year and a hundred percent the next year and a hundred percent the next year we had to do a lot. So anytime we were off track, it just kicked us into gear that we have to hit that. Jason: [00:05:27] And I like that, you know, too many people set out a goal, but then they don't have an action plan in order to hit it or a place where they can measure it. And they just look, oh, January came, oh, we didn't hit it. Well, no shit. Like you, you were reactive to the market. You weren't proactive. You didn't try new things. You just kind of sat back. Erik: [00:05:47] Yeah. The term I hear from the best operators out there is leading indicators. What are the actual controllable leading indicators and get to that result? And in the first year we had no idea because like, I don't know how many people I have to talk to you to how many leads we get to… Like, we didn't have a funnel built. But I did know when we weren't hitting it the levers to pull. So I didn't have it down to a science yet. Now we do. Now my forecaster can give us our revenue within 1% and its forecast to the entire year accurately based on what the inputs are. And then it's just a function of manage, you know, being disciplined about the inputs is how you scale a business at this size. And even earlier, but statistics play out the bigger you get too. Jason: [00:06:23] Yeah. What are some of the, now that you guys have figured it out up till this point what are some of the leading indicators that are really important for getting over the eight-figure mark? Erik: [00:06:34] Yeah. So I would say having a really good handle on your average retention of a client is number one. How much… those clients once you have the retention. But it depends on your agency. We run an agency with that's a different type of scale. We have 600 active clients. So if you're running more of a traditional like creative agency, or if you have bigger clients, but smaller amount, the statistics get a little harder. But for us, because of the scale averages play out. And so we know our average lifetime value of a customer, we consistently try to improve that, but we know where it is and we measure against it constantly so that we can improve it, know that we're doing things that improve it. And then what's your cost to acquire a customer and what your pipeline looks like and what are your conversions on the pipeline? So from lead to qualified lead to, for us proposal, to service agreement, to verbal commitment, to assign the commitment, what is the breakage at each of those stages? And then we know based on the pipeline we have, how much business is going to come in the next month or two. And then we can also then know what does it cost us to get a lead? How much are we investing in marketing? Which ways are we going to drive those leads? So how many leads about can we assume? And then you get that waterfall when you can start to anticipate how many leads do you need, and then you manage against that. Okay. So we're going to need… whatever it is, a thousand leads this month to hit the numbers we want to hit next month. Let's go make sure we get a thousand needs. What are the ways to do that? Well, we have outbound marketing. We also have outbound sales. We have partnerships, we have every type of inbound marketing, advertising, etcetera. These are all things we can… leverages we can pull to make sure we hit the lead count we need to. And then frankly, at this stage all leads are not created equal. So we actually measure different leads at different values. Jason: [00:08:08] I love it. I love that you look at the leading indicators because then you can make the adjustment rather than wait, wait to the very end. Let's kind of switch focus, or maybe not switch focus too much, but let's talk about the Hawke Method. Tell us a little bit more about that. Erik: [00:08:23] Yeah. So it's been, you know, basically our marketing methodology that I've leveraged right now. It's been how I look at marketing for a dozen of years, but pop media has the entire time. I've spoken about this hundreds of times at different conferences and we decided to put a book together called “The Hawke Method” that we just pre-launched that's coming out in Q1 that basically kind of digest… In a really easy-to-digest way everything we think of when we're looking at a company and their marketing. So how do we look at their strategy? How do we assess what they're doing? And how do we know where to invest? Where to pull back? What channels to use? And so it goes from like the very high level, we call it “awareness, nurturing, and trust” the three pillars of marketing. And so we look at, are they covering those three pillars? Where are they not covering? And then we dive into and that awareness breaks down into advertising and PR and word of mouth and a few other things. And then even in advertising, where do you advertise? Is it Google? Is it Facebook? Is it Tik ToK, Snapchat, etcetera. And so we break down into how to look at all these different things in a way that we try to make it replicable as things change, meaning like it's a thesis and a methodology. It's not a tactic that works right now and won't work a year from now. And so, yeah, we basically put that together in a 200-page book and are putting it out there. And working on selling 20,000 copies and making it a New York Times bestseller, and we've already had several universities picked it up, like we're really making traction on getting it out there as a new way of looking at marketing. Jason: [00:09:50] What are, I mean, obviously you've seen a ton of agencies and you guys have acquired a bunch from what I've heard. What do you think a marketing front agencies do wrong for themselves? Erik: [00:10:04] Interesting. I… So this is my, a very controversial statement, but I think that they protect themselves too much when they get good. I think that the, what I see happen with agencies that I don't agree with that has worked for plenty of people, so I'm not saying that never do this, I'm just saying this is my own view. Every agency that gets good and gets a good reputation, starts to be seen well in a, you know, sort of in the ecosystem, they start protecting themselves. They start throwing out long contracts, high minimums, they go up market. They only want to work with fortune 2000. They do all these things that yes, they created, that's a solid way of doing business. I get it. But it alienates all the people that got you there. So I'm always kind of turned sideways to that. Why can't you build a business model and now thankfully we have, but this was our thesis, but why can't you build a business model of still being one of the best marketing companies out there, but still working with small and medium businesses too? I'm not saying don't work with Nike and the big guys, but you can work with small guys too. And so that's really what built it. I think that a lot of times is interesting. I watched a lot of agencies struggle to get up to the eight-figure mark, because they get a little pretentious and they in too early. There's agencies that are doing eight figures that I know that get pretentious and do just fine with it cause they can be. I'd say WPromote, you know, in the market they're constantly trying to go up market and stop working with small and medium businesses. They, you know, got, I think it was Gartner to rate them as one of the best digital agencies, like few years ago. And like, so they started getting a bunch of Fortune 500 interest and leveraged that. I don't know how it's gone for them in the past couple of years because actually those agencies hurt really bad in COVID. But I think that, you know, there's reasons to do it later, but a lot of companies jumped the gun and then they're like, oh, well, you know… One of my favorite things is like, we're staying small and boutique because we can serve our clients better. And I always go, okay, so you're telling me that I should hire you to scale my business and you don't know how to scale your own. Like, explain that one to me. Now, if it's a creative agency, different story, but I'm talking about like the growth and performance agencies that say they're staying boutique, like then you're not good because you don't know what you don't understand growing a business. Jason: [00:12:12] Are you looking for a content creation solution for your agency or clients? Verblio can help you with everything from blog posts, eBooks to video scripts, and a lot more. Verblio is a crowdsource solution to content creation with the pool of more than 3000 highly vetted writer who produce custom SEO-rich content. In fact, my team has been using Verblio and we love the ease of their process. With Verblio, we set the criteria for the style and the tone, and then they match you with the writers that have the expertise in your subject matter. Verblio is a platform specifically designed for agencies, and that's why for a limited time, they're offering my listeners 50% off the first month of content. Just go to verblio.com/smartagency to learn more. That's Verblio V E R B L I O.com/smartagency. Well, I think what happens is they hit, like, I look at it as like six stages of scaling an agency and they get to a point where their business doesn't have the right systems in place. Everything relies on them, they haven't shared the vision with their leadership team. They don't have a leadership team, right? They've gotten to this point by accident. And I think you can get over the couple of million by accident. Getting to the eight-figure mark is not by accident, but to stay there is true skill. Erik: [00:13:41] Yeah, you brought up this point earlier that I actually think relates to that. So I drove, uh, 85% of our business up until we were about a 7 million runway. And then it was the most ridiculous story, so I'm gonna skim over it. But I was hanging out in Monaco during the Grand Prix and saying the most, the richest people in the world, living their lives and went, yeah, I'm never going to be that in the way I'm operating right now. And not that that's actually my goal. It's not really a monetary goal, but it's more like I want the option. And so I immediately objected out of sales completely. It was scary as shit. Like I had a few sales guys. I was like from now on all my leads go to you. At this, I was keeping my better leads because I could close them better, but I'm like, but if I give them the sales, like they're still going to close a lot of them, right? Hopefully. Took that leap of faith. Thankfully had a good small group of guys that, uh, ended up doing really well with those leads. But we did dip. We went, that was June, July and August were down months for us and a little scary. And then we recovered and started scaling again. So, that was what got us into eight figure range, because that was the last piece. I never, on the execution side, I immediately brought on a partner that's my co-founder that did a great job of, as he put it, I'd made promises and he'd deliver on them and… Jason: [00:14:52] You deliver broken promises without him? Erik: [00:14:56] Yeah, exactly. You got to know your strengths, but, uh, he, he definitely did a great job on that side. And so we were able to scale that side from the beginning pretty well. So delivery wasn't as much of an issue. Cause I also, because I was the one driving sales, I did a lot of things that helped us sell. So I productized our offerings. I made things really easy to sell and really easy to put together and then build a team around that. So when I built a sales team, it was teed up for them in a way that was great too, which now we have one of the more higher producing sales teams in the industry period, or, you know, bringing on 80 new clients a month. So that was built because of that, but it took that leap to be like, all right, I'm done. I can't do this. And I continue to do that. And that was three and a half years in. And that became a good lesson, that over and over again, when I find myself, you know, diving into something, that's taking a lot of my time, if I can out eject, eject, whatever that is, and continue to hone in more. Like my focus more today is like a third strategic and working with our executives online, bigger initiatives to grow the business. A third growth, what expansion can we do? Whether it's M&A, whether it's launching a fund, what else can we do to build off this business? And a third promotional being on podcasts, you know, writing a book, that kind of thing. And that becomes more and more my focus. When I find things now pulling me out of that, I look for who else could have that. Jason: [00:16:08] Yeah. I always tell everybody your goal is to transform from the owner to the CEO. And like you said, it's kind of like four or five roles set the vision of the agency… Erik: [00:16:19] I went to a program two weeks ago that actually said the exact opposite. Jason: [00:16:22] Oh, really? Erik: [00:16:23] Yeah. Cause they said your goal is to transform from a CEO to an owner, meaning your business should be working for you, not you running the business. And I think the problem is what do people, you know, the CEO of your own one person company. But when you're an owner and you're just, you're, you know, you treat yourself as a chairman or an investor, the way you operate is different. And we're getting there. Like that's been, that was the goal for this year was to get our executive team in a place where I didn't have to do a lot of what they do. And we're there and we have a great executive team. We brought in COO two months ago. And so he's now stepping up and the goal was for him to run the day-to-day of Hawke Media so my focus can be on doing a better job for our clients, expanding the business. So again, strategic and growth, not managing the data that like, whereas our accounts receivable. Jason: [00:17:09] Yeah. And I remember I was chatting with one of my clients for many, many years. He started out around 300,000 now he's well over, they figure mark. And I remember telling him when you transform from the owner to the CEO, congratulations, you're going to be depressed. And I remember going through this, like I would go into a meeting and they go, Jason, I don't need you. And then I go to the next one, Jason, I don't need you. And I'm like, shit, the business doesn't need me. Like, what the hell do I need to do? And then someone's smart that run another agency was like, no, look, set the vision, communicate it often. Be the face of the organization. Coach your leadership team, you know, assist sales when you need to like add color, right? That's, that's all I'm good at if you want me to do follow up and that shit like, nope, like… Erik: [00:17:53] You were probably really good at it at one point. Jason: [00:17:55] Oh yeah, well, when you had to be, right? But then, then when you start tasting that really fancy champagne, I don't drink champagne, but I guess when some people drink fancy champagne or what is it Don Perignon or I don't know. I drink the Coca-Cola's I guess, right? I drink about a thousand of those a day. Erik: [00:18:15] There's gotta be something unhealthy about that, but I don't know. Jason: [00:18:18] Someone told me it rots your teeth eventually. I'm like, I don't care. The Coke I used to clean my race car engine, so I might as well stop drinking that. Erik: [00:18:15] Yeah, that's probably a good idea. Jason: [00:18:18] Awesome. Well, Erik, this has been great. Is there anything I didn't ask you that you think would benefit the audience? Erik: [00:18:35] Yeah, I would say the one big thing that every, or not every, but most marketers miss that is just a huge one for agencies too is the idea of a sales cycle or a purchase cycle or consideration period where… When you advertise for a client, they're looking for daily reports on the performance. Yet what we've seen in e-commerce specifically is for a $50 average order value it's about a three-week purchase cycle. For a hundred dollars it's about five weeks. For $200 it's about six weeks. And then it goes between two and three months from there. The issue there is like, if, so, if I raised your budgets today, you're not going to see the performance on it for months potentially. And so understanding that purchase cycle so that you report against it is critical in the agency-client relationship, as well as just clients understanding the market. And we see this, we get into this fight a lot where it's like our ROAS this it's like that's a seven-day fucking window. You have a $400 product. What are you talking about? So… Jason: [00:19:26] Well, it's about too knowing the right clients to bring on. Cause, you know, I always say there's no such thing as a bad agency client, there's only a bad prospect or a bad process, and you've got to kind of figure it out and be like, hey, if this is a bad prospect, let's not let them in. And like, I'm like, dude, if you're at zero ROAS, eventually you're going to be so far in the green, who cares? You're getting free advertising. Erik: [00:19:55] A hundred percent. Jason: [00:19:56] So one last question I had, I lied, I guess… I remember maybe sometime back and maybe you've changed this. Do you guys still not have any contracts or long-term contracts? Erik: [00:20:06] Yeah. We prefer month-to-month. Jason: [00:20:08] Why is that…? Obviously, it's working well for you. I've seen some people struggle with it. I've seen some people love it, so… Erik: [00:20:16] Yeah. It's not easy. I was on the other side and everyone was asking me to get married before they ever went on a date with me. Just felt screwed up. I'm not here to protect my vendors is kind of how I felt about it. And I, sorry to use a derogatory term in our space, but if I'm running a brand and I'm hiring you to do my marketing, I don't give a shit if you want a long-term contract, I'm not signing it. And we still stand true to that. When people try to give us longer contracts we just say no, and if you don't want our business, that's fine. We walked away from a few software companies who were like, we have never used your software so like if you want to give us a three month trial we'll do. Because as they said, it's not enough time to ramp up in a month. I'm like, if you want to give us a three-month trial we'll do it, but I'm not signing a three-year contract. You're out of your fucking mind. Like, that's just doesn't make sense to me and so we just stuck to that. And then right now, or like our mission statement is accessibility to great marketing. The idea is we want to be nimble, flexible, accessible, and built that way and be the best at what we do. So by being month to month it forces us to be able to be flexible and nimble. We're just used to it. Our business has to function that way. Jason: [00:21:16] Yeah. And then going back to, you know, your leading indicators and knowing your lifetime value of a client like you can calculate, like, when I look at, you know, our mastermind average member is in their 24 month. And like when you know that that's predictability, because I always tell people, you know, when we go to buy an agency, a lot of times, you know, when you acquire agency, you want to know predictability. The longer-term contracts, a lot of times you'll get a higher valuation because of the predictability is there. But if you can show a track record of having your clients stay this long, that will act the same way. Erik: [00:21:51] And I will say, cause we've dealt with all those conversations. Like if you're looking for an investor to value or a buyer, get a smart one that understands your business. Don't go with someone that's using a cookie-cutter approach to buying the business because you're not going to get a good valuation. And my wife's a senior executive private equity. We have a venture fund. I look at those numbers all the time and it's like, I've had all those stupid conversations. I had… You know where it's like either you're stupid or you think I'm stupid because this, what you're saying is not actually how it works in this world. And that's another good piece of advice I got a long time ago is have your pulse on, if your plan is to sell, which thankfully is not ours, but I get it for a lot of people. Have your pulse on the industry, know what it is to do M&A in your industry. Talk to a banker once a quarter, talk to people, keep your information so you know what the multiples are, you know, what's happening, you know, who the buyers are having a relationship with them. And if again, your goal is to sell, call the people that would buy you and ask them what they would want to buy and just build that. It becomes really easy. Jason: [00:22:45] And I love that. I'm like, yeah, if you know, like make a target list now of the people you have love to buy you and start forming a relationship with them now. Erik: [00:22:54] Yep. It makes it so much easier to get a deal done. And then, you know, you can trust them. They can trust you. Like that part is so important and yeah, I mean, there's no reason for them not to tell you exactly what they want to buy. You just make it easy for them. Jason: [00:23:05] Unless they don't know what they want to buy. And there's a ton of people out there like that. Erik: [00:23:10] Yeah, then don't sell to them cause you don't want that type of buyer. You want someone that's very confident and knows what they're doing so that you can able, depending on what your outcome is too. The only thing I'd say the caveat is if you're really looking at just straight exit debt out and it doesn't matter as much who the buyer is, but that's a hard thing to do with an agency. And you're probably going to do a lot of headaches with an uneducated buyer. Jason: [00:23:29] Well, yeah, and you're not going to get the valuation or the money that you want. If you want straight out buyers like us, we'll be like, all right, what's wrong? Like, what are you not telling us? Erik: [00:23:40] Yep. We've looked at those deals. We actually, funny enough, we just passed on one. We look at those deals, but we offer less. We're like, key, like if you're not there, you're, there's a loss in value. Jason: [00:23:51] Yeah, exactly. And that should make you feel good. Erik: [00:23:53] The fact, especially if you're a sub eight-figure agency, like you can't tell me that you're not driving the boat. Jason: [00:24:00] Yeah, exactly. What's the title of the book and where can people get it? Erik: [00:24:03] You can get it at hawkemethod.com, hawkemethod.com. Jason: [00:24:07] Awesome. Well, everyone go check that out. Erik, thanks so much for coming on the show. And if you guys want to be around amazing agency owners that have been to where you want to go and be able to see the things that you might not be able to see and just have a lot of fun and share the strategies. I want you to all, to go to digitalagencyelite.com.  This is our exclusive mastermind for experienced seven and eight-figure agencies and beyond. So make sure you go there now, go to digitalagencyelite.com and until next time have a Swenk day.

The CPG Guys
Sustainable eCommerce Capabilities with Coca-Cola's Joe Davis

The CPG Guys

Play Episode Listen Later Jan 19, 2022 48:13


The CPG Guys, Sri & PVSB, are joined in this episode by Joe Davis, VP North America eCommerce at The Coca-Cola Company, the world's most iconic brand and manufacturer of beverages loved by generations. Follow  Joe Davis on LinkedIn at: https://www.linkedin.com/in/joe-davis-coca-cola/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Joe answers these questions:1)  The pandemic has transformed the way Americans of all ages and incomes conduct grocery shopping. What are the key capabilities that you are seeking to enable the Coca-Cola system with why do you see these capabilities to be so essential to driving success?2) What do you see as the most important needs that your retail partners are looking for Coca-Cola to bring to their digital customer engagement strategies?3) How does your team remain focused on building sustainable capabilities that matter?  4) You're likely presented with a myriad of solution options that, to a degree, evaluate with long-term skepticism.4) Retail media is a growing channel in activating across the customer journey. Is funding a trade function, a brand function or a mixture? How do you judiciously allocate your investments to deliver measurable ROI in search for the organization?5) What are the content levers you optimize that enable Coca-Cola products to appear at the top of organic search results?6) How does your team play in ensuring that supply chain demands for eCommerce across the system are fully optimized for success?7) Coca-Cola has a substantial position in foodservice channel. What are the demands for eCommerce capabilities in foodservice and how does your team support those demands?8) What are the 2 or 3 trends in omnichannel consumer grocery shopping that have you thinking about where Coca-Cola needs to be delivering capabilities to win with your consumers in the immediate and near term future?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Guys on Instagram: https://instagram.com/cpgguysCPG Guys on Twitter: http://twitter.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

REI Marketing Nerds
Episode #157 - 139 Deals a Year In Small Markets With Andrew Newlon

REI Marketing Nerds

Play Episode Listen Later Jan 19, 2022 40:34


Are you closing 139 deals per year in your real estate investing company?  If not, you'll discover how to do that in this episode — whether you have years of experience or are brand-spanking new.  In this episode, Andrew Newlon joins me to discuss how he scaled his company from working on a couple fix and flips a year to doing 139 deals a year.  Best part?  Andrew only works with two small markets in different locations.  Listen to the episode now and unlock the keys to massive growth and success in your business.  Show highlights include: Why your fear of messing up paralyzes your growth more than your biggest boneheaded mistake (5:39)  The ‘Sell Houses Backwards” secret for getting your foot in the door of wholesaling when you don't have extra cash (5:54)  Why people with zero business background or skills create the best businesses (6:52)  The “Rural Migration” phenomenon happening right under you nose (and how to capitalize on it this year) (11:18)  The counterintuitive reason slowing down your growth scales you company faster than taking on more volume (19:05)  Why managers with no ties to the real estate industry make the best hires for your team (19:57)  The “compete on fun” method for poaching top talent even if you offer them a lower salary (23:45)  The dark side of generating too many leads and how it can bankrupt your real estate investing company (26:28)  If you'd like to learn more about Andrew and connect with him, you can find his website at OzarksHouseBuyers.com. Or you can follow him on Instagram here: @newlon_andrew and Facebook here: Ozarks House Buyers on Facebook.  Need help with your SEO and content marketing strategy? You can book a free strategy call and discover your top 10 SEO opportunities for you at https://theseomama.com/.   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

The Recipe For SEO Success Show
RERUN: Digital Marketing Q&A with Rand Fishkin (NEWBIE)

The Recipe For SEO Success Show

Play Episode Listen Later Jan 19, 2022 44:40


This episode is a rerun - while I take a much-needed break from the pod, keep your SEO skills sharp by checking out one of my favourite episodes. I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas. I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing – and he was generous enough to offer to share his thoughts with my students and DIY SEO Learners. It's a great episode that covers a range of topics and challenges a lot of traditional ideas about what SEO really means, and how to be successful in digital marketing in 2019. Enjoy! Show notes: https://therecipeforseosuccess.com/digital-marketing-qa-with-rand-fishkin/ Website: https://www.therecipeforseosuccess.com.au/  

The Profitable Photographer
138: Claire Lauer- SEO Strategies to Attract Tons of Ideal Clients

The Profitable Photographer

Play Episode Listen Later Jan 18, 2022 59:13


All hail the content queen!Claire Lauer knows a thing or 2 about SEO strategies and how to create results-driven content. She says it's important that talented photographers like us are easy to find online.She's right!Claire Lauer is a content entrepreneur, and educator focused on helping photographers find their dream clients on Google. She believes that photographers can find the right content partner to take that task off their plates so that they can focus on doing what they love - photographing! Her clients lovingly refer to her as "Content Claire" and know they can trust her to take good care of their marketing.She currently serves photographers across the country.I think we all understand the need to create content. Claire gives some great advice on how to do it in the most effective way possible!You won't want to miss:-How you can define your target keywords.-The number of times you should be blogging each month.-The power of Google search console.-Why she loves marketing.Connect With ClaireWebsite clcontentmarketing.com/subscribeEmail hello@clcontentmarketing.comInstagram @CLContentMarketing

Millionaire Car Salesman Podcast
EP 5:02 How Old Car Dogs Can Make a Massive Impact in the Automotive Industry: Interviewing Russell Hill

Millionaire Car Salesman Podcast

Play Episode Listen Later Jan 18, 2022 46:40


This week on the Millionaire Car Salesman Podcast L.A. Williams discusses managing practices! As a manager, what are your best practices? What are the most common mistakes dealership teams make and how to keep them on the road to the sale? Additionally, training is everything— because people don't rise to the occasion, they sync to the level of their training.  Joining L.A. this week is  Russell Hill, co-founder and managing partner of FixedOPS Marketing, a dealership marketing software provider focused on increasing service visits while increasing revenue per RO through videos. Russell has been immersed in the industry for 30+ years and provided great insight into a manager's role. Russell began as a sales associate in 1985 averaging 12-15 cars a month. Since then, he has held multiple management positions leading up to the founding of FixedOps Marketing. Russell performs an amazing poem all about the character of a car salesman.  They discuss books and concepts that lead to wealth in the automotive industry. Russell Hill is a staple in the clubhouse room: “Morning motivation inspiration and conversation” with Sean V. Bradley and L.A. Williams. He will be in attendance as L.A. Williams speaks at the 2022 National Automobile Dealers Association show: Joined by Tianna Mick a.k.a. TGotYourKeys, at a can't miss session entitled “The business benefits of hiring people with disabilities and/or minorities”.”. The National Automobile Dealers Association is coming to Las Vegas this upcoming March 10, 2022 to March 13, 2022. Located at the Las Vegas Convention Center, NADA is the place to be. Experience the Future with a multitude of automotive professionals gathered for this can't miss event.  Want to meet the Dealer Synergy Team? For those who plan to attend NADA this March, stop by booth 4730W to meet Sean V. Bradley, L.A. Williams, Tianna Mick, and the Dealer Synergy team IN REAL LIFE! Additionally, attendees will find Russell Hill at booth 6629N with the FixedOp Marketing Team.    Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  CallRevu: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit  www.callrevu.com. AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.

The Thoughtful Entrepreneur
1046 - Consistency and Giving First with Claire Bahn

The Thoughtful Entrepreneur

Play Episode Listen Later Jan 18, 2022 21:47


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to personal brand strategist and the CEO and founder of the https://clairebahn.com/ (Claire Bahn Group), Claire Bahn.  Claire works with both concierge clients and she also coaches individually and in groups. She typically works with angel investors, entrepreneurs in the high 6 to 7 figure range, and executives.  Claire and Josh explore what brands should be doing right now in her space. For one thing, she believes in an omnichannel approach when it comes to social media. She also advises that you take a hard look at your website. You could likely be doing more to improve your SEO, and this is where many entrepreneurs fall short.  Branding today compounds upwards. The more you improve and add to your brand, the more you own your story and push your brand's message forward. Claire shares some trends she's seen that you should avoid – for one thing, there's not enough consistent content. You need to consistently share and create content that helps and serves your audience in order to really show people that you love to serve. This expedites the know, like, and trust process. She sees too much focus on sales sales and not enough on giving in the coaching space. It needs to be insanely easy to get to know you as a person – so create content to share this with your audience.  PR is also changing. Right now, it's about utilizing someone else's platform to give your knowledge in an act of service – all the while, you're engaging with new audience members.  Claire shares that ultimately, you need to give more than you get and more than you ask. You need to be generous and altruistic at heart.  At the end of the day, you also need to truly be an expert. You can't just say you can do something – you have to show your audience that you can through valuable and consistent content.  Claire also shares that social media, branding, and marketing aren't overnight processes. It takes consistency because it takes time. You have to give great information consistently with your content and do it all the time. It's not going to get you millions of followers overnight, but if you show up and deliver with that consistency, you absolutely will see the results.  Networking is also key. You have to work to increase the visibility of your peers so that they are willing to increase yours. There always has to be a ‘give' first – serve your network and your network will take care of you.  Learn more about the Claire Bahn Group at their website https://clairebahn.com/ (https://clairebahn.com/).  Check out Claire Bahn on LinkedIn at https://www.linkedin.com/in/clairebahn/ (https://www.linkedin.com/in/clairebahn/).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

The Kim Barrett Show Podcast
Digital Marketing With Dustin Devries

The Kim Barrett Show Podcast

Play Episode Listen Later Jan 18, 2022 19:27


In this day and age, businesses cannot afford not to do digital marketing. The online space has made it easier for companies to reach their target market. On top of that, it opened their business to a global marketplace.   Dustin DeVries, a digital marketing expert, joins us today as we chat about all things websites, SEO, and the trends in digital marketing this 2022.   For everybody who'd like to grow their business through digital marketing, this is the episode you really need to listen to. So go ahead and jump into the episode! Resource Links: Connect with Dustin DeVries on LinkedIn: https://www.linkedin.com/in/dustinbdevries/ Visit their website here: https://caffeineinteractive.com/ Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)   What we discussed in this episode:   Introduction [0:00] What does Dustin Devries do? [0:57] What got Dustin into Digital Marketing [1:22] Biggest shifts in digital marketing over the last couple of years [2:50] Limitations of drag and drop, easy-to-use website builders [4:25] SEO results: Custom-built websites vs easy-to-use site builders [6:12] Common pitfalls of businesses when it comes to digital marketing [7:48] Dustin's favourite aspect in digital marketing [9:50] Incoming trends for digital marketing this year 2022 [12:31] Dustin's New Year Resolutions [17:25]   About Dustin DeVries:   Dustin DeVries is the co-founder and technology consultant at Caffeine Interactive Technologies — a provider of web-based solutions for businesses. Typical clients include startups and web-based ventures looking to design the next killer SaaS app or web-based product. Dustin helps businesses solve problems with web and mobile software solutions. His hobbies include reading, gardening, tennis, fishing, camping, and spending time with family.   Thanks for checking out today's episode! Be sure to tune in for the next one, subscribe, and share this podcast.   Connect with The Kim Barrett Show: Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips
Marketing Stories We've Never Shared Before #1979

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jan 18, 2022 7:05


In episode #1979, Eric and Neil share a few marketing tales that haven't been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Marketing Stories We've Never Shared Before. [00:25] Shortcuts Neil took such as converting a battlefield site into an online casino. [02:44] The moral of Neil's stories: slow and steady wins the race! [03:09] How Eric is using his network to grow his LinkedIn reach. [04:12] Two of Eric's experiences building affiliate sites and what he learned. [06:19] That's it for today! [06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

The Business Credit and Financing Show
How to Elevate Your Business with SEO

The Business Credit and Financing Show

Play Episode Listen Later Jan 18, 2022 32:17


Dave Finberg is a top digital marketing expert who has been making websites since he was 9 years old. In 2015, Dave founded Peaks Digital Marketing, and has generated tens of millions of dollars in revenue for his clients. His passion is growing small, medium, and enterprise businesses with data-driven ROI-centered strategies. As a "Digital Sherpa", he helps guide clients towards the best online paths for the success of their business. To Dave, success is making an impact on other's lives while being able to do what you love.   During the show we discuss: ● Top SEO trends for 2022 ● The art of ranking on the first page of google do to your business ● How to elevate your business with SEO ● The ways to measure your business' online performance ● The common mistakes on why isn't a business ranking on google ● The importance of creating an SEO roadmap to guide ● How to align data & your goals for scalable success ● How to create strategic, timely & measurable ROI-driven results ● The ways to make your content more readable ● Which SEO factors are not in your control ● Tips in searching for the keywords to use ● What link building is and why it matters   Show resources:  https://www.peaksdigitalmarketing.com/

#DoorGrowShow - Property Management Growth
DGS 154: Doing The Unscalable Is What Scales Your Property Management Business

#DoorGrowShow - Property Management Growth

Play Episode Listen Later Jan 18, 2022 19:20


What unscalable things are you doing, but none of your competitors are doing, to scale your property management business? Do the unscalable things because that's the strategy that scales companies. Property management growth expert and founder/CEO of DoorGrow, Jason Hull talks about doing the unscalable to help your business grow. If you want to scale your business, do the unscalable things that nobody else is willing to do but what the customers want. You'll Learn... [02:25] Secret to Scale: Grow your business by doing the unscalable things. [03:00] Real World Examples: Blanketing adverstising strategies, such as PPC, SEO. [04:06] Top Strategies: Do unscalable things to grow and add doors via referrals. [06:25] What is unscalable? Personal one-on-one interactions to make more money. [06:50] Referral Results: Online reviews grow your business, reputation, retention rates. [08:25] Opposite Direction: Build relationships and scale systems to get revenue results. [13:15] Unscalable Things: What's the least scalable thing you can do to add doors? Tweetables “The problem is that everybody is looking for the scalable solution.” “It's all about creating more depth and connection on a one-on-one individual basis with potential referral partners.” “If you do warm, personal outreach, you're going to create a lot more reviews.” “Do the unscalable things, and that's what scales companies.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive GatherKudos BirdEye Mailchimp Calendly Grant Cardone Transcript Welcome, DoorGrow Hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others impact lives, you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show. For today's topic, what I wanted to talk with you about is doing the unscalable. A lot of times in businesses, everybody's looking for what's the scalable option, which means what's the shortcut? What's the hack? What's the fast way to do this so we can just do as little work as possible? How can we just hit a whole bunch of people? Here's how that tends to look. We do that in our advertising, we do that in marketing a lot of times. A lot of people are trying to figure out, how can they create some sort of shortcut? Let's direct mail everybody. Let's see if we can just blanket text message everybody. Let's set up automation. A lot of people come to me and they're like, what's the secret? How are you helping your clients add 100, 200, or more doors in a year? How are they growing right now because our company is down about 200 doors over previous years because all the owners are selling because the market's hot right now? They want to get out of these properties and cash out of their investment. But the problem is that everybody's looking for a scalable solution, and here's the secret. If you want to scale your business, do the unscalable things that nobody is doing. If you want to stand out in the marketplace, do what nobody else is willing to do that the customers really want. If you want to scale your business in sales and improve sales, do the unscalable things that nobody else is willing to do. Instead of automation, go in the complete opposite direction. How can we have more depth and connection? Let's throw out some practical, real-world examples of this. One example that I refer to a lot is a lot of people will try to grow their business through these blanketing strategies of advertising. They want to blanket the world and just spray and pray. So they'll use strategies like let's focus on pay per click, content marketing, or SEO. Why? Because these are the things they can throw money at and have somebody else maybe do for them, they hope. The challenge is when you try and create a system where you think you're going to have a lot of leverage, hey, we'll just throw money at this problem, the challenge is, usually, you get more work in exchange. For example, those are all cold leads. Cold leads take a lot more time to deal with. They take more nurture, they take more follow up time, there's less trust involved. If there's less trust involved and there's more follow-up time involved, then it's actually going to take more work. It's going to take more time. Advertising is expensive, so it costs more money. One of the things that our clients do, our top strategies for growing and adding doors is to do the unscalable things. For example, something that usually people try to do to grow the business is they go and get referrals from other people, from real estate agents, for example. They try and just say, hey, if you ever run into somebody that needs property management, refer them to me. Here's the problem. The best prospects, the people that actually might need property management, most of them are not looking for property management. They're not going to go up to a real estate agent and say, hey, I need a property manager. That just doesn't happen. Usually, by the time they do think they need a property manager, they're in a world of hurt, they're in a crappy situation, something you won't even want to take on. Then you're getting the garbage, so then they're connecting you to the garbage that exists in the marketplace and the biggest problems. The best clients are people that don't even yet know they need property management, capturing them way earlier in the sales cycle before they become price-sensitive, and you're the first person they've heard of or talked to related to property management. Maybe that's a better idea. You're closer, it's going to be a lot higher. There's a lot more trust in that relationship, and that's going to be more effective than doing cold leads and spending time prospecting directly to potential investors, for example, where the close rate is typically really low like maybe 1 out of 10 or worse. Why not create an outbound prospecting program towards real estate agents? This is one of the things that we share in our program of how to make that really effective and how to create the right incentives so that people are actually referring business to you. Without going into too much detail, it's all about creating more depth and connection on a one-on-one individual basis with potential referral partners. Other people are like, hey, I'm going to go present to a whole real estate morning office meeting, high leverage, lots of people, and you're going to talk to all these people in pitch, and then guess what happens? They're all looking at their phones, nobody thinks about you, and you never get a referral. But hey, you got to talk to a lot of people. It sounds very scalable, high leverage. We want to focus on what is unscalable. That would be the personal one-on-one interactions with each of those agents. That would be the goal. I would love to meet with each of you individually, let's set up a time, and connect with them and create a deep, personal, and more intimate relationship and connection, that's where you make more money because it's the thing people are not willing to do. Let's talk about online reviews, for example, a great strategy for growing your business. A lot of people will just use something like tools like our GatherKudos tool, they'll use something like Birdeye, or some sort of system where their goal is like, hey, we'll just send out emails, text messages, or whatever. What I teach in our program, in our Training Reputation Secrets is if you do warm personal outreach, you're going to create a lot more reviews. It's not scalable, but you get a much bigger result. Is it worth the time investment? Is it worth the additional staff and resources you might need to implement that strategy? Absolutely. And you will crush your competition. There's a lot of other stuff that I talk about in Referral Secrets of how to make that really effective, how you can set it up so it increases retention rates with your clients, et cetera. The general principle in each of our most effective growth strategies is to do the unscalable things, and that's what scales companies. If you want to grow your business right now, take a look at what are you trying to do right now that is a scalable version, a scalable solution? Like you're trying to hit a lot of people through some sort of email newsletter where you got a list of thousands of people. Or are you trying to just go and throw out an advertisement on Facebook or Google ads where you're trying to just hit tons and tons of people and get lots of eyeballs? What if you went in the complete opposite direction and you did something that was the most personal, the most intimate, the most connecting way of reaching out and creating relationships with people in order to achieve the same result? What if you went the complete opposite direction and then you started to build and scale your systems related to doing more of that? Which means hiring more people instead of more technology and automation. I have a friend, one of my mentors. He has a business that does a lot in revenue—really, really big company. I believe they do like $100 million a year in their business. It's ridiculous. He has really savvy skills, is a really great marketer, great with technology, and yet, he could automate his whole sales process. He can't have a funnel, have videos, and all this stuff, yet he has a really large sales team. Why? Because that's what's most effective to get to that level of revenue. He has a large sales team of setters and a large sales team of closers because it's the most effective. It's more effective than having a funnel, a video webinar, and trying to automate all this stuff. And you'll hear lots of people saying you're just one funnel away, you just need this marketing piece, if you just do a newsletter, or just do social media. These are all scalable solutions. They're scalable. You can get people in place, you can hit a lot of people really quickly. Scalable solutions can be effective. Some of them can be effective. But in general, if your business isn't growing, I'm guessing you're already doing some of these "scalable things", but you're not doing the unscalable things. What are the unscalable things that none of your competitors are doing? Are they doing warm personal outreach with every new tenant and every new owner to get a review? Are you doing warm personal outreach with every real estate agent, lender, handyman, attorney, lawyer, anyone that helps investors in your market to create a referral relationship and partnership with them? Probably not. That's not scalable. We don't want to do that. Let's go do advertising. And yet the companies that are doing advertising right now, they're usually spending about $300–-$5000 a month, and they're probably down about 200 doors over previous years. If you have between 600–1000 doors, my guess is you've lost maybe about 200 over the last year because you're not doing the unscalable actions that are more intimate. So focus on greater depth and greater connection. That's really what property management is. It's a business of connection, depth, and relationships. People are trying to turn it into a business of automation, technology, and tools. I do like technology, don't get me wrong. I do recommend that you use and create leverage where you can technologically, however, if you want the biggest result when it comes to getting referrals, with getting reviews, with getting on more deals, the more personal approach and the more depth is going to be the most effective strategy, and nobody else is doing it. This allows you to create market share while everybody else is fighting over this red bloody water where everybody's trying to spray and pray and hope they're going to get some sort of return on their advertising dollars. Stop falling prey to marketers that are just selling advertising. What I teach is to do the right actions and you will spend less time than you would dealing with cold leads, and it costs you $0. I had a client today on our coaching call, a really cool guy, Michael Sullivan. He was talking about how he added eight properties in the last 24 hours. His phone is ringing, he said, constantly. And I said, how are you doing? He's just doing the strategy that I told him to do and doing this outbound method. I said, how many thousands of dollars in marketing have you spent to get on all these doors that you're adding right now? He looked really confused because it was a loaded question. But he looked really confused and he was like, I don't understand what you're saying. And I said, you've spent $0 in advertising, correct? And he said, oh, yeah, $0. How many of you are spending $0 and you've added eight properties just in the last 24 hours and your business is growing really fast? Another client showed up, he had added 13 doors. Another client showed up and said he added eight doors on that call. This is a weekly call, weekly check-in. How many doors have you added this week? If you're not adding doors as quickly as you want to, and you don't trust me enough to come into my program and let us help you, that's cool, but start just focusing on what's the least scalable thing I could do. It's probably that thing you're avoiding. Maybe it's too personal, maybe it's uncomfortable, go do that thing. What you'll find is your business will start to grow really rapidly. Anyway, if I can help you go faster, focus on the unscalable things in business. The reason I want to talk about this today is it keeps coming up for me. I get questions all the time. Even a client today is like, how do I leverage this list I have of 4000 emails. I've got this other list of this. Again, what I taught him was to figure out what's the least scalable thing you could do. What everybody else would do is do a newsletter. He says, I'm doing a newsletter. How often? Every week. Cool, are you using a system to do that? Yes, MailChimp. Okay, cool. In MailChimp, what are your stats on the open rate? 10%. That's email, right? It's scalable, but it's really [...] results, 10% open rate? That means 90% are not even opening the email. The challenge there is I said, cool, what if you took all of those email addresses of different either investors or real estate agents on your list and you send out a personal email to each individual one? You did like maybe 50 a day or whatever your email system, but you do it from your personal email account, not from an email system, and just reached out to them and said, hey, how are things going with your rental properties? Hey, do you need anything from me today? Or hey, would you be interested in getting a call to find out how I could get you some more real estate commission because I have this cool new program? These kinds of things, like if it was to a potential referral partner. Give them a Calendly link or something to schedule with you and that sort of thing. That's the kind of conversation. How can you take this thing you're trying to do that's not really working, but it's very scalable and do the unscalable thing? Even if it's a little bit of that, you're going to get a much bigger return on that time investment, and you don't have to spend a whole bunch of time drafting up a big newsletter. Just do a little bit of outreach with a really short one-sentence email and you may start getting some real responses and initiate some conversations. It keeps going back to this. My own mentors, every method that I tend to hear or see that works, it's always going back to what's the least scalable thing. It's not, how can I do this with less people? It's, how can I do this with more? You can sometimes double your close rate like I talked about on a previous podcast episode, just by getting a setter involved. That's adding more people. Having a setter and a closer increases the conversion rates and increases the close rates, even though it's more people and you're spending more money on staff. But a lot of people are looking for a way, how can I decrease the need to talk to people or how can I systemize this or how can I automate it or leverage technology? I hope this was a helpful conversation. Do the unscalable things. The unscalable things are where you show care. It's where you invest in people. It's where you're human. It's where you love people. This is where you build relationships. I think it was Grant Cardone, he said, "The difference between a contract and a contact is the R, and that's relationships." Focus on making relationships and you're going to get a lot more contracts. This is what most business owners and businesses are unwilling to do. If you do it, you're going to have results that other businesses are unable to achieve. That's my message for today. I hope this is helpful for those of you. If you want a little bit more help, if you want some accountability, if you want some new ideas, if you want to inject some life into your business, reach out to DoorGrow. We'd be glad to help you. This is my passion. This is what I love to do. I love coaching and supporting clients and helping them grow their companies. My goal is to turn you into the entrepreneur that can have the business of your dreams. If you don't have the business of your dreams right now, one of my mentors would say, you're not yet the person that can run it yet. So let's turn you into that person. Reach out to us, check us out at doorgrow.com, or join our Facebook group doorgrowclub.com. We'll get you to our community and that's it. Until next time, to our mutual growth. Bye, everyone.

Readily Random
Kenny Gray | Digital Marketing Expert

Readily Random

Play Episode Listen Later Jan 18, 2022 35:58


For over 6 years, Kenny has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience.  Kenny's ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analyzing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably.  Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization, Kenny is passionate about helping businesses grow. CONNECT WITH KENNY Email:  kenny@GraytMedia.com  Website:  GraytMedia.com  Phone:  352-362-4868  LinkedIn:  in/kenGrayjr  Instagram:  @GraytMedia

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
What Happens To SEO Strategy After A Google Update? -- Julian Goldie // Goldie Agency LTD

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 18, 2022 13:45


Goldie Agency Owner, Julian Goldie, concludes talks on strategies for handling Google algorithm updates. Google's algorithm is constantly evolving. SEOs must stay in the know and act accordingly to minimize impact on site performance. Today, Julian discusses what happens to your SEO strategy after a Google algorithm update. Show NotesConnect With: Julian Goldie: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Torsion Talk Podcast
TT S6 E8 - Your Culture Is Your Brand

Torsion Talk Podcast

Play Episode Listen Later Jan 18, 2022 54:50


Ryan & Tamara interview Kristen from the Hoot Design Company about how Culture ties into your companies brand. If you want a better brand, create a better culture. https://hootdesigncompany.com Also check out https://suchnsuchmedia.com for all of your SEO & Website needs. Our sponsors: bifold.com sommer-usa.com Surewinder.com all-brace.com --- Send in a voice message: https://anchor.fm/torsion-talk/message

Actionable Marketing Podcast
AMP 270: The Top SEO Trends That SaaS Marketers Need to Know About in 2022 With Georgios Chasiotis From MINUTTIA

Actionable Marketing Podcast

Play Episode Listen Later Jan 18, 2022 37:27


The landscape for search engine optimization (SEO) changes constantly, so staying on top of trends is extremely important but not always easy for sustained success. Today's guest is Georgios Chasiotis, Managing Director of MINUTTIA, about what to focus on with SEO in 2022. He shares insight into what SEO tactics should be used or are overused, especially when it comes to software as a service (SaaS).   Some of the highlights of the show include: Past, Present, and Future: SEO and SaaS marketing trends and tactics Where are things at right now? Not multi-dimensional or complex Alternative/Comparison Pages: Not aligned with website identity, but abused Organic Search: Find more ways to be creative and bold about things 2021: What separated top SEO performers from struggling SaaS companies? More/Better Experience: Google rewards websites that are trustworthy Vanity Metrics: Not only way to measure success based on user experience COVID Impact: Were there any behavior changes? Higher expectations Future SEO Tactics: Which will become less important or effective in 2022? Guest Blogging: Is it effective for reciprocal linking? Georgios advises against it Content and Links: What most brands and websites compete against   Links: Georgios Chasiotis on LinkedIn MINUTTIA CoSchedule's Headline Analyzer Ben Sailer on LinkedIn CoSchedule   Quotes from Georgios Chasiotis: “Unfortunately, what I see is pretty much all websites are doing what every other website is doing.” “Try new things, experiment, and fail a lot of times in the process of discovering new ways of generating interest and demand for our websites.” “SaaS companies have struggled when it comes to organic search.” “Everyone can play the content and backlinks game. Not everyone can build a brand and not everyone can create a wow moment for their website visitors.”

Grow Ensemble Podcast
#207 - How to Build an Online Community to Fight Climate Change, with Nivi Achanta from Soapbox Project

Grow Ensemble Podcast

Play Episode Listen Later Jan 18, 2022 50:53


Today we are joined by Nivi Achanta, founder and CEO of Soapbox Project, making social impact easy for busy people, starting with bite-sized climate action plans!  During this conversation, Nivi tells us the story of what led her to start Soapbox and what she's aiming to achieve with it. We touch on some of the reasons that people don't take action and she shares which factors she believes have led to her success, as well as why you should just do things and see if they lead to your success.  We ask Nivi about her challenges and wins, why she felt that bringing Soapbox into the community space was the next step rather than just a newsletter, and what has been so exciting and productive about that process. She advocates for trusting your users and emphasizes the fact that community is about collaboration rather than control.  Nivi believes in positive messaging around social change and shares experiences that have motivated her to make a change. She shares some powerful advice, as well as all the details of her journey that will empower listeners to make a change. -- --

Jeff Mendelson's One Big Tip Podcast
E198 - Your Perfect Digital Storefront: Optimizing Your Website to Grow Your Business | with Jeff Fulkerson

Jeff Mendelson's One Big Tip Podcast

Play Episode Listen Later Jan 18, 2022 16:59


As the founder of FroBro Web Technologies, Jeff Fulkerson is working to rid the world of terrible websites. He helps clients build incredible digital platforms for their businesses in order to build credibility, attract customers, and create a name for themselves. Jeff's an experienced web technologist that knows his stuff, and thankfully he's here to share some of it with listeners. Even if your services don't involve anything digital, building a great website is an essential part of running any successful business. That's why Jeff is dedicated to helping clients create websites that are perfect for them, and why, in this episode, he's helping One Big Tip listeners learn about how they can do the same.Jeff and I talk about everything from the impact a website can have on your image to the logistics that go into creating a great one, and even the steps you can take to ensure your website has high visibility once it's created. This episode is filled with helpful information for any business owner out there, no matter what industry you're in - because today, your website is everything! In this episode[1:06] Jeff shares the background of his business - starting with the story behind the fro![4:42] We dive into Jeff's tips for building an incredible website for your business. He discusses how he starts helping a new client, starting with getting clear on who they serve.[7:20] We discuss the thought that should go into the format and navigation of your website, as well as how a great website builds credibility.[11:20] Your website is a digital storefront and your first impression! Jeff explains how it can help your business grow.[14:29] What are the next steps once your website is built? Jeff talks about SEO and listings for visibility.Support the show (https://jeffmendelson.com/onebigtip)

She Who Dares
117. SEO strategies you can't live without!

She Who Dares

Play Episode Listen Later Jan 18, 2022 43:48


I think I speak for most of us — including me! — when I say that SEO (search engine optimization) can feel incredibly overwhelming and confusing. That's right, I need this episode as much as anyone out there who has struggled with the SEO strategy aspect of the business!As SEO expert for wedding professionals, Sara Dunn, will teach us today that SEO isn't as simple as stuffing your website with a single keyword. There are quite a few pieces to the puzzle. However, she'll also teach us that we often overcomplicate the process, especially if we're just getting started on trying to rank better on Google!----- For full show notes and guest links click HERE! Please share your biggest takeaway and review our podcast HERE! Follow me online!!Website Instagram Facebook -----  #FemaleEntrepreneur #weddingproceo #weddingprocoachClick HERE to schedule a discovery call with Kickstart Accounting!!!

FiringTheMan
A Beginners Guide to Ecommerce SEO from Leading Expert Steven Wiideman

FiringTheMan

Play Episode Listen Later Jan 18, 2022 54:37


Steve Specializes in strategic planning for multi-location and franchise brands as the founder of Wiideman Consulting Group.  He also considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at University of California San Diego and California State University Fullerton Steve is also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.[00:01 - 07:05] Steven's Path to Becoming an SEO ExpertFrom the Military to an SEO strategistThe Wiideman Consulting Group [07:06 - 21:51] Where to Start for Organic Google Traffic SEO Principles 101  Choosing the right software to manage your websitePrioritize tech, content, visibilityContent strategyMarketing content The importance of user behavior signals [21:52 - 50:13] SEO and Website Traffic is the Long Game Realistic goals for getting solid trafficWant some Amazon refunds? Check out GetidaPromo code: FTM400Small business owner budget allocation for website Recovering a website with low authorityWhere to start[50:14 - 53:11] Closing SegmentKnow more about Steven in the Fire Round Final wordsConnect with Steven using the links below!  Tweetable Quotes:“Ask your customers what you can do better. Instead of asking a marketing person who doesn't know your customers, instead of asking a salesperson who is trying to close the deal. Ask your customers,” - Steven Wiideman“You don't have to do extraordinary things to be successful, you only have to do ordinary things extraordinarily well.” - Jim Rohn Resources mentionedTools for Marketing Content https://answerthepublic.comhttps://ahrefs.com Steven's favorite book: The Killer Angels: The Classic Novel of the Civil War by Michael ShaaraPodcast Offer: https://courses.wiideman.com/USE CODE: SEOSTEVE (complimentary access)Connect with Steven Website: https://www.wiideman.com/Instagram: https://www.instagram.com/wiideman/Instagram: https://www.instagram.com/seosteve/Twitter: https://twitter.com/seosteveTwitter: https://twitter.com/wiidemanLinkedIn: https://www.linkedin.com/in/seoexpert/------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW! It really helps the show  

To The Point - Homes Services Podcast
Changing the Landscape of Philanthropy and Private Equity: The Pulte Way

To The Point - Homes Services Podcast

Play Episode Listen Later Jan 18, 2022 62:59


Bill Pulte, CEO of Pulte Capital and Inventor of Twitter philanthropy joins To The Point! We talk about his business ventures and how he's partnering with businesses to help them gain profitability, and then dive deep into his philanthropic works via Twitter.

This Can't Be That Hard
EP 142: Waking Up Your Website with Carolina Guzik

This Can't Be That Hard

Play Episode Listen Later Jan 18, 2022 53:12


Websites can be so much work: updating our photos, writing copy, figuring out layout and structure, trying to understand and work on SEO... and the list goes on. Given all that work, is really even necessary for photographers to have a website in this day and age? Carolina Guzik from The Tog Republic joins me on the podcast this week to share her insights on why the answer to that question is a resounding YES. We talk about what the necessary components of a website are, and how a website is never truly "finished," no matter how long you've been in business.Carolina's Photography WebsiteCarolina's Education Website

The Digiday Podcast
How Leaf Group transitioned to being a commerce-dominant media company

The Digiday Podcast

Play Episode Listen Later Jan 18, 2022 52:08


Over the past eight years, Leaf Group (formerly known as Demand Media until 2016) has transformed itself from a SEO-focused content farm to a commerce-driven media company that sold for $323 million to Graham Holdings last June. Much of that transition was done at the hands of CEO Sean Moriarty, who wanted to build a portfolio of expert-led content that readers turn to when making purchases. And now the media side of the business earns about two-thirds of its revenue from its commerce business, Moriarty said on the latest episode of the Digiday Podcast. Moriarty joined Leaf Group after the media company acquired online art marketplace Saatchi Art in August 2014, where he had served as CEO for a year. The addition of the artwork marketplace (and Society6, another marketplace Leaf Group acquired in 2013 that turns its network of artists' designs into buyable HomeGoods) has taught the media properties in the portfolio a lot about e-commerce, he said.

The Josh Hall Web Design Show
162 - How Google Algorithm Updates Impact Your SEO Strategy with Julian Goldie

The Josh Hall Web Design Show

Play Episode Listen Later Jan 17, 2022 59:22


Author of the book “Link Building Mastery” and link building agency owner, Julian Goldie, shares his top tips as an SEO industry expert on Google Algorithm Updates and how to keep your SEO strategy up to date.In This Episode00:00 - Introduction04:06 - Greeting to Julian06:16 - What algorithms change08:12 - Updates from 202113:42 - Blackhat and whitehat18:28 - Google list of guidelines20:56 - When Google updates24:30 - Best practices for SEO29:50 - Why Google doesn't like SEO35:09 - Protect from penalties39:59 - Can Google be wrong?43:30 - How much to customize48:10 - What ranks quickly?53:36 - The future of Google updatesGet all links, resources and show notes at:https://joshhall.co/162

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How Do You Define A Google Algorithm Update? -- Julian Goldie // Goldie Agency LTD

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 17, 2022 12:18


Julian Goldie, Owner of the Goldie Agency, discusses strategies for handling Google algorithm updates. Just the mention of an upcoming update from Google puts the SEO community on edge. However, all updates were not created equally and will have different levels of impact. Today, Julian breaks down what Google algorithm updates are about. Show NotesConnect With: Julian Goldie: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rock The Podcast
Gaining Incredible Value from Podcast Guesting with Steve Wiideman

Rock The Podcast

Play Episode Listen Later Jan 17, 2022 20:29


On today's episode of Monetize the Mic, Jess is talking with Interview Connections client Steve Wiideman of Wiideman Consulting Group. Steve has achieved some incredible results with podcast guesting including improved SEO, great relationships, and earning a huge amount of revenue. Additionally, Steve is currently in communication with 60 leads that he has gained from his interviews and has gotten about $250,000 in value from podcast guesting on relatively small shows.  Connect with Steve on social at @SEOSteve or send him an email at steve [at] wiideman.com (he reads every single email!).

Influencer Entrepreneurs with Jenny Melrose
How to Optimize a Blog Post for SEO with Debbie Garttner

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Jan 17, 2022 30:28


If you hope to build a blogging business in 2022, you must know how to optimize a blog post for SEO. SEO is an essential part of blogging if you want to grow your blog into more than a hobby. Read more HERE

Eat Blog Talk | Megan Porta
272: Best of 2021 with Megan Porta

Eat Blog Talk | Megan Porta

Play Episode Listen Later Jan 17, 2022 35:33


2021 was an epic year for both the food blogging community and for the Eat Blog Talk podcast. Join us in this episode to hear what the stats say about the most popular content on this podcast, as well as what the fan favorites and Megan's personal picks were. We also dig into what is in store for 2022! - Common themes for favorite podcast episodes: SEO, quick growth stories, sponsored work. - We want to know what YOU want more of in 2022!

Sales Maven
100 Episodes - Sales Maven Team & Questions For Nikki

Sales Maven

Play Episode Listen Later Jan 17, 2022 52:05


You made it! Today marks 100 episodes of going on this tremendous sales journey with Nikki Rausch and the Sales Maven Community. For the 100th episode special, you get to meet three important people who played a huge role in this journey. Join this celebration of 100 episodes with the Sales Maven Team who works to make this business happen. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to the Sales Maven Team reflect on working together and discuss your questions for Nikki on this episode of the Sales Maven Show. After the team brainstormed ideas on how to celebrate the 100th episode, Nikki decided that there's no better time to bring the team on the podcast than this. During the episode, listen as Nikki introduces each member, along with what each person contributes to the Sales Maven business. Get ready to officially meet Kathy Bliss, Melissa Spindler, and Jayme Richardville. These three ladies make up a robust team that significantly contributes to making the Sales Maven business move forward. In today's episode, the Sales Maven Team talks about working together, exploring strategies together, and being efficient team members. Introductions are followed by a round of fun, personalized questions for Nikki that the team gathered. Altogether, this team is an example of delegation evolving into a group of women who recognize a great flow and bond over a belief in the value of Sales Maven. Listen to the team's stories as they celebrate 100 episodes, and be sure to apply their lessons of teamwork for your own business when you start recruiting your own team. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [03:29] - Kathy Bliss is the magician working the backend of the Sales Maven community. [06:04] - Nikki recalls how Kathy's ability to learn new skills allows her to go deeper in her role, and help the business expand.  [08:36] - Nikki says Kathy was instrumental in optimizing the official site and revenue generation processes. [10:22] - How many hours a week does Kathy work with Sales Maven on average? [12:40] - Melissa Spindler keeps everyone together with client retention and bonding with the Sales Maven Society and clients. [14:54] - Melissa is the mind behind the networking meeting for Sales Maven Society members. [17:24] - Jayme Richardville explores the different roles she plays as part of the Sales Maven Team. [20:05] - Nikki shares that Jayme is super effective with SEO, which boosted the business. [22:15] - The ladies of the Sales Maven Team express their gratitude for each other as they work together. [25:05] - Can people work with the ladies of the Sales Maven Team for separate projects? PART 1 [27:32] - Can people work with the ladies of the Sales Maven Team for separate projects? PART 2 [30:00] - What is Nikki's advice on what not to compromise when first starting sales? [32:10] - What is Nikki's biggest “reach for the stars” dream? [33:58] - Nikki shares which kind of non-business books she enjoys reading, and talks about what she does in her free time. [36:50] - Is Nikki a morning person or a night person? What is Nikki's pet peeve? [38:30] - Does Nikki have pets? [40:00] - What are the other jobs Nikki did in the past? Is there one that she really didn't like? [42:40] - What is the best compliment Nikki received? [44:22] - Kathy, Melissa, and Jayme share which compliments they like to receive. [46:49] - Congratulations on 100 episodes. What does it feel like for the Sales Maven Team? [48:55] - Why are people singing to Nikki these days? [51:02] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven  

Marketing Online
2006. Preguntas y Hindenburg

Marketing Online

Play Episode Listen Later Jan 17, 2022 18:38


Hoy lanzamos curso de Hindenburg, regalamos 1.000€ y respondemos a preguntas sobre cursos, marketing para teatro, estrategia puente, SEO, y mucho más.

Show Me The Nuggets
How to Do Easy White Hat Local SEO and Build High Quality Backlinks with Joe Troyer

Show Me The Nuggets

Play Episode Listen Later Jan 17, 2022 11:27


In this episode, Joe will walk you through a simple but effective white hat local SEO strategy for building high-quality backlinks. Local backlinks increase the relevance of your website so that you can rank higher for local search terms in Google. This tried-and-true method will yield fantastic results by allowing you to build guest posts and sponsored posts at scale.

SharkPreneur
767: GrayT Media with Kenny Gray

SharkPreneur

Play Episode Listen Later Jan 17, 2022 15:10


GrayT Media Kenny Gray, GrayT Media   – The Sharkpreneur podcast with Seth Greene Episode 767 Kenny Gray For over 6 years, Kenny Gray has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience.   Kenny's ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analyzing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably.   Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization, Kenny is passionate about helping businesses grow.   Listen to this illuminating Sharkpreneur episode with Kenny Gray about GrayT Media. Here are some of the beneficial topics covered on this week's show: - Why people must build a brand and sell quality products to be profitable. - How GrayT Media can help your ecommerce business grow and succeed. - How you need to come up with a long-term game plan based off your data. - How it's hard to see what is winning or losing in your ad accounts. - Why you need to pay attention to what's losing money in addition to what's making money.   Connect with Kenny: Guest Contact Info Instagram @graytmedia Facebook facebook.com/GraytMedia LinkedIn Linkedin.com/company/grayt-media Links Mentioned: graytmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

eCommerce Badassery
Official Trailer: eCommerce Badassery with Jessica Totillo Coster

eCommerce Badassery

Play Episode Listen Later Jan 17, 2022 2:31


How do I get more traffic and sales for my eCommerce business? If you're asking yourself this question, you're in exactly the right place!   Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.   After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she's spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.   Each week, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level.   FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let's connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Content Performance Podcast
Actionable SEO: Wie kriegt man SEO intern auf die Spur?

Content Performance Podcast

Play Episode Listen Later Jan 17, 2022 29:31


Suchmaschinenoptimierung (SEO) ist wichtig. Das ist klar. Aber das Wissen alleine führt noch lange nicht dazu, dass SEO auch umgesetzt wird. Darunter leiden auch viele Marketing ManagerInnen, die intern gerne eine SEO-Offensive starten würden – aber das Team oder die Führungsebene nicht überzeugt bekommen. Woran liegt das? Aus unserer Sicht gibt es dafür zwei Ursachen: - Es ist nicht klar, was konkret zu tun ist (Strategie, Maßnahmen) - Es ist nicht klar, was es bringen wird (Ziele, Webanalyse) Die Folge: Etablierte Kanäle (Messen, Google Ads etc.) erhalten den Vorzug. Weil man hier Erfahrungswerte hat. Oder es an einen Dienstleister komplett outgesourct hat. In der Podcastfolge besprechen wir Lösungsansätze, wie man SEO auf die Spur bekommt. Denn wir setzen jeden Monat neue SEO-Projekte bei unseren Kunden auf. Über den Link findest Du noch mehr Infos zur Folge und zum Thema: https://www.jaeckert-odaniel.com/actionable-seo-wie-kriegt-man-seo-intern-auf-die-spur/?utm_source=podcatcher&utm_medium=referral Hier kannst du dich für unseren Newsletter anmelden: https://www.jaeckert-odaniel.com/newsletter/?utm_source=podcatcher&utm_medium=referral Bleibe auf LinkedIn mit uns in Kontakt: Fabian: https://www.linkedin.com/in/fabianjaeckert/ Benjamin: https://www.linkedin.com/in/benjamin-o-daniel/

SEO Podcast Unknown Secrets of Internet Marketing
Episode 530: 5 On-Page SEO Factors To Check In Underperforming Content #530

SEO Podcast Unknown Secrets of Internet Marketing

Play Episode Listen Later Jan 16, 2022 37:42


Why is on-page SEO so important, and which areas should you focus on and optimize to improve search rankings in underperforming content? Tune in to find out! Source: https://www.searchenginejournal.com/on-page-seo-underperforming/424184/--Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch this episode here: https://youtu.be/vJMC4cMh9Lc

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Can You Build a Successful Lifestyle Business To Eventually Sell?

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jan 16, 2022 12:25


Are you growing your agency to sell it in the future or prefer the idea of building a lifestyle business? Maybe you don't have to choose. When Anna Mannerfelt created Wired Mustang, an agency specializing in brand development and equine marketing, she decided selling her business was not the ultimate goal. Instead, she created a business to support her lifestyle. In today's episode, she sat down with Jason to talk about her negative experiences with agencies and why she fired a few plus the two-fold job of agencies. She also discusses why creating a lifestyle business doesn't mean you can't one day profitably sell it. 3 Golden Nuggets Why clients fire agencies. Before starting her own business, Anna dealt with many agencies and even fired some after growing tired of a common mistake: the over-promise. Agencies assured they had the capabilities and experience to take on the task and then ultimately would not deliver. “It's like dating,” she says, “anyone can be a good salesperson, but can you actually deliver what you promise?” Make sure you're really good at something before you find yourself in a situation where you can't deliver on promises to clients. The two-fold job of agencies. In her opinion, an agency should, first of all, make their clients look good, whether by brand design or website or billboards. But most importantly, an agency should increase their clients' sales. Analytics is all good but by the end of the day, are you increasing sales? She makes sure to ask clients if her agency is getting them more business. And if not, it's time to find out what they are doing wrong. Having a lifestyle business. We usually talk about the mindset of growing an agency to then sell it and enjoy the lifestyle you want. Anna says she would be bored out of her mind without something to do and preferred to build a lifestyle business. In Jason's experience, we should all strive to design our business around us rather than having a business that controls us. There are a lot of negative ideas about having a lifestyle business but you could also sell a lifestyle business if you choose to. After all, any business is about setting up the right system and the business operating without you. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Building a Successful Lifestyle Business That You Could Sell in The Future {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, everybody? Jason Swenk here and got another amazing episode for you. We're going to talk about growing and scaling your agency and really creating an agency that's a lifestyle business. I know a lot of times we talk about growing an agency building up real big and selling it, but what about if you just want to do a lifestyle business? On today's episode we're going to talk exactly about that, so let's go ahead and get into the show. Hey, Anna. Welcome to the show. Anna: [00:00:31] Thank you, Jason. It's great to be here. Jason: [00:00:34] Yeah. So I'm happy to have you here. Tell us who you are and what do you do? Anna: [00:00:38] Sure. I'm Anna Mannerfelt. I'm the co-founder of an agency called Wired Mustang and we're based out of Denver, Colorado. Jason: [00:00:46] Awesome. And, uh, tell us, how did you start the agency and why did you do it? Anna: [00:00:50] Oh, my goodness, Jason. So I've been in marketing for 30 years, started way back when in Sweden and advertising. And then when I came to Colorado a few years ago now to start over, I saw there was a need for businesses to be represented correctly online with actual professional digital marketers. And having hired and fired a lot of agencies throughout the years, I saw there was a gap for this and a need for it, and also, uh, an opportunity for us to set up a business that we feel very, very strongly about, but also more of a lifestyle business that coincides with our personal interests with horses. So, there you go. Jason: [00:01:31] That's awesome. And what were some of the things that when you were working with agencies and in your past, you said, I fired a lot of them. What did they do to get fired? Let's start it there. Anna: [00:01:43] The over-promise. They said, we can do this or we've done this a gazillion times. They over-promised and they come in and do, it's like dating, you know, you go in and you work for the agency. They, they, they're singing and they're dancing and they show their pretty graphs and analytics and all that goody stuff. But most of it was just show. It was all bullshit. I don't know if I'm allowed to curse. I'm sorry if I do. Jason: [00:02:03] No, you're allowed to. Anna: [00:02:05] Okay. Awesome. It was just smoke and mirrors and it's just like any relationship. Anyone can be a good salesperson, but can you actually deliver what you promise? So that was something that, uh, throughout the years and in the advertising agencies and also in marketing, when I was on the corporate side, it was just very frustrating because you get sold this big hoopla of we're going to do this for you. But by the end of the day, Jason, in our view, in my view and agency's job is twofold. Number one is to make you look good, whatever that is. If it's a brand design or website or billboards, whatever it is that you are a professional at. Then, more importantly is two, are you increasing your clients sales? Not just make you look good. That's something that we are super stickler at over here at Wired Mustang. We are a little bit of control enthusiasts, some will call you a control freak. I say that that's awesome. Analytics is all good, but by the end of the day, are you increasing sales? We ask our clients, are you getting more patients? Are you getting more signups with your insurance? Are you getting more of this and that? And if not, what are we doing wrong? Jason: [00:03:15] Yeah, that's kind of the thing that I've seen over the years when we're interviewing agencies for the show or for the mastermind, you know, the prerequisite is, is like, are they delivering the results? And I have so many people that go to me and they're like, hey, um, does your training show me how to do a particular service? I'm like, no, it doesn't. It shows you exactly, like… It's already assuming you know how to do something really well. You shouldn't start an agency if you're not really good at something. I see these people creating courses, going live anywhere, travel the world. Own an agenc… like, I'm like, no, I don't do that. So let's switch to the lifestyle part because I liked the lifestyle part. Because a lot of us think, let me sweat in blood guts all over the place for five, 10 years, build up an agency and sell it. And then I can have the lifestyle I want. Why did you decide right off the bat to create a lifestyle business for your agency? Anna: [00:04:15] First of all, I'll be bored out of my mind if I retired on nothing to do. That's number one, you have to have something to do. And when it's a lifestyle business, it doesn't feel like work, Jason. It's we get up in the morning at 4:30, we go to the gym cause we all have to stay in shape, right? The older you get, the more you have to work. Same goes with your business. We start at 6:30, 7 AM every day, but it doesn't feel like work because it's work, but it's just part of it. You become so close with clients that you're feel that you're part of their process of becoming successful. And when you share the same values of whatever it is that their products, goods, and services are, it's so easy to just become part of your everyday without feeling it it's a job. And working in corporate and worked for agencies and you, you don't work for anyone. We're all working for our clients, but it doesn't feel like a job. And a lifestyle business is something that when we repositioned Wired Mustang, we said, you know, this is our lifestyle. We do this so we can ride our horses so we can be part of the equine industry and build brand successfully, and also be better for even smaller brand owners out there to help them to be better with their business. Jason: [00:05:35] Are you looking for a reliable partner to increase your agency's bandwidth so you can take on more projects? You know, our partner at E2M wants to help you grow your revenue, your profit margins without increasing your overhead costs. Now, they're a white label, web design and development agency that's been providing white label services for the past 10 years to agencies all over the world. Their team is over 120 experienced, skilled digital experts that's highly motive to help you get more done in less time. Now they can help you in all kinds of digital areas, including web design development, e-commerce, SEO, copywriting, content marketing, and a lot more. If you're not sure whether he is the right fit for your agency, I want you to check out their flexible and transparent pricing model. Go to e2msolutions.com/smartagency. For a limited time, they're offering my smart agency listeners 10% off for the first three months of service. That's e2msolutions.com/smartagency. Well, yeah, I believe everyone should design their business around them rather than have their business control them. Because you know, for many years I thought the opposite. I thought, you know, I'm going to build the business to sell it and basically created this huge prison around me. And then when I did sell it, I was depressed cause I, I did want to work. You know, I didn't want to work as much, but I want to be able to pick and choose. And I think just the stigmatism when people are like, oh, I have a lifestyle… It's like, this is a lifestyle business now, but it's a big business. And it fuels a lot of different people and industries and all that different kinds of things. So, but I designed it around my lifestyle, but then it has to help out other people and just go around and around and around. Anna: [00:07:32] Right. Everyone's probably heard of operating within your sphere of genius. And then that's so easy to do that. And you are operating within your sphere of genius and so am I. So it's our team. So I mean, that's, that gets their blood, sweat and tears and some days I just kind of wish I'm like, why am I doing this? Why am I not back in corporate America and the next second I go, oh, here's why. Jason: [00:07:54] Yeah. And, and I feel you can sell a lifestyle business if you want. It's all about… Any business is about setting up the right system and the business operating without you. Because when I look at a lot of lifestyle businesses, I look at, wow, man, they have a lot of freedom to do other things because they have allowed it, and it's not all dependent on that owner or that one particular person that does everything. So it does open up the door, but I just wish people would not say lifestyle businesses are a bad thing. I think it's a really good thing. Anna: [00:08:28] Oh, no. As long as you have your brand lingo and your brand positioning, you can let someone else run with it. And I think that's why we're doing, I'm knocking on wood here, knocking on wood, whatever I'm doing. It, it works for us, uh, really, really, really well because everyone within Wired Mustang, they know our brand lingo, our tagline is increased online horsepower. Yes. We trademarked it. And I've seen other agencies out there that have genius positioning because they stand on and then it makes it so much easier to not have to be involved in everyday. And whomever is taking over, stepping in, if it's a project manager, does that, they know there's certain look and feel with Wired Mustang probably was saying with your business, you know? Jason: [00:09:11] Oh, yeah. And there's freedom in that. And one of the questions I ask a lot of people is like, like, how happy are you in your business? Like, on a scale of one to 10. And like, if all of you listening, the two people listening out there… So if you really are honest with yourself, like give yourself like 10 being the best one being the worst, uh, seven is a cop-out number. You're not allowed to do seven. Where would you rank your happiness in your business? And I think a lot of you would find that you're in a failing grade. And so what are you going to do about it? Especially with, you know, new year coming up, you know, or new year's already here depending on when they release this or when you listen to it. Yeah, you need to figure that out and make those adjustments rather than the reactive, because I find too many people being reactive out there. Anna: [00:10:00] Yeah, you'll have to be proactive. I mean, it's, it's, you can sit on the pity train or you can get off it and do something proper. No, no one's going to, and that's the benefit of being a business owner and you probably agree with this, Jason, is you have the power to do whatever you want to change it. If it's not for you, you can always go and work at… I don't know, Starbucks or Walmart or whatever you want to do, or step back to corporate, if you do that, but you have to give it a go if you're brave enough to do it, you won't regret it. Jason: [00:10:27] Yeah. There's always something else and there's always multiple paths that you guys can choose. Well, this has all been amazing, Anna. Is there anything I didn't ask you that you think would benefit the audience? Anna: [00:10:37] Oh, my goodness. That was a, that was a very pregnant pause right there. No, not at this point, but one thing I think is super important. You have to stick to the benefit for the audiences that if you believe in doing something, go for it. There's always going to be a Debbie downer saying, oh, you can't do that. Of course, you know what? If someone says, I can't do it, I'm going to prove you wrong. I'm going to do it even better. And I think that's something that when people say can I do this? Can I do that? Of course you can. It's, it's all in your head. Jason: [00:11:03] Yeah, exactly. I love it. What's a website, what's your website where people can go and check out the agency? Anna: [00:11:08] Well, it's www obviously, but wiredmustang.com and focusing predominantly on the equine-related businesses here in America. And it's a big business, uh, not just horses and tack, but everything around it. So, yeah, anyone want to feel free to go there and feel free to shoot me an email as well, if they want to. Jason: [00:11:28] Awesome. Well, thanks so much, Anna, for coming on the show. If you guys enjoyed the episode, make sure you subscribe, hit that little bell button so you don't miss out on any episodes. And if you want to be around amazing agency owners that can see the things you might not be able to see and show you the things that are working for them and others, where you can have a hypergrowth and scale faster and scale smarter and have a lot more fun, I'd love to invite all of you to go to digitalagencyelite.com and check out that page for you. That might be the thing that's looking or that you've been looking for to get you to the next level you might've reached your top of the mountain that you think of, but I can promise you there's a mountain behind you that we can help you out. So make sure you go there now and until next time have a Swenk day.

My Amazon Guy
Parentage Theory - Connect Variations or Split Off? Amazon FBA Weekly Q&A with Steven Pope

My Amazon Guy

Play Episode Listen Later Jan 15, 2022 76:28


myamazonguy.com/jobs if you want to work at MAG00:00 Amazon FBA Weekly Q&A with Steven Pope10:30 Have you seen shipment being closed but it does not give you an option to reconcile and there is a future date when we can11:34 How to choose which video will be the main next to the images13:26 How do we add the "From the Brand" content15:13 For A+ content, how do you get the "Compare w/ Similar Items" module in your A+? I only see "Standard Comparison Chart" as an option. Can you select the SKUs you want in the grid16:17 What are your thoughts on Rebate Key and review-incentivizing programs like that17:03 Can you tell us how much ad revenue you've made? Is there a revenue-generating focus for 202218:06 Despite having great SEO, full KW research my ASINs do not have a 1:2 ratio between sponsored and organic KWs22:30 Do you recommend posting brand content on Tiktok for AMZ brands24:21 How can I get AMZ brand to sell well on Shopify25:25 Any company to use for AMZ Page Videos25:43 Do you recommend doing Email marketing for an AMZ brand26:18 Does AMZ allow us to include an insert card w/ a 10% coupon to shop on our Shopify website26:47 When you have fully optimized a client's listing, does your team ever go back and change the title or bullets? What's their process in doing so and finding new or missing KWs28:36 What was your launch & sales PPC & bidding strategy for your mom gift that managed you to rank top page and get such a low TACOS while launching31:19 How do you decide if Amazon DSP makes sense for one of your clients34:36 I see A+ graphics under “Info from Manufacturer / From the Brand” on some listings instead of the A+ under the product description35:58 How do you balance work and family life37:35 Any advice for managing inventory while selling seasonal products39:07 How competitor videos end up on my page, and how I can target competition40:54 What would you do with a KW that was selling and converting very good in PPC and suddenly it's getting more than usual clicks and spending w/ no sales44:50 What do you use to report to your clients on the brand performance46:33 I launched a manual exact PPC campaign 3 days ago and I am not getting any data related to any campaign47:20 What is your advice to increase the limit and improve the sell-through rate48:56 Do you know what paperwork is required to sell KN95 masks49:41 When would you create variation vs separate listing54:28 Can you put H10 to ask for reviews as Junglescout does54:41 On your "I'm Not Drinking Alone I'm Social Distancing" Wine Glass page you have a "Discover Similar Items" section54:54 I suspect one of my variations is bringing down my rating? How do I check the rating for each of my variations? is it worth breaking parentage because of that55:30 Do you recommend Pinterest marketing55:43 First review of product got 1 star. Now conversion has plummeted, before the 1-star review the sales were good56:23 I wanna join your agency. I wanna learn more about Amazon. I've 1 year of experience and am happy to work full time without any salary59:06 I've only clicked the video ads to see what others are doing so I can copy the good ideas59:20 How to connect with an AMZ rep59:37 If I have two brand registries in one seller central and an aggregator wants to purchase one of the brands do they have to buy both brands1:00:13 The 1-star review was the customer saying the quality was good, they just were upset it was smaller than expected. How can this be striked1:00:44 How much was your bidding when you spend $3k on that single gift for mom, Broad aggressive or low bid or in between1:01:00 How can I share my direct product link on social media for exSupport the show (https://www.paypal.com/paypalme/myamazonguy)

Channel 33
NPR Departures, Awards Season SEO, and Wordle-Loving Reporters

Channel 33

Play Episode Listen Later Jan 14, 2022 42:29


Bryan and David begin with a breakdown of the recent NPR departures as chronicled by NPR's own media reporter David Folkenflik (1:06). They transition to the rise of Wordle, a puzzle game heavily featured on the Twitter accounts of reporters everywhere (11:30). Then they discuss the Postgame Question of the Week, posed to Stetson Bennett IV after Monday's college football national championship game (19:00). They then tackle the Media Piss Test (24:00) and later talk about the unsurprising dissolution of '60 Minutes+' (26:30). Finally, they examine how exactly SEO considerations might affect this upcoming awards seasons (32:33). Plus, the Overworked Twitter Joke of the Week and David Shoemaker Guesses the Strained-Pun Headline.  Hosts: Bryan Curtis and David Shoemaker Producer: Devon Manze Learn more about your ad choices. Visit podcastchoices.com/adchoices

Make Each Click Count Hosted By Andy Splichal
A.I. Powered Content Strategies – Giving SEO A Boost with Jeff Coyle

Make Each Click Count Hosted By Andy Splichal

Play Episode Listen Later Jan 14, 2022 48:13


This episode features guest Jeff Coyle. Jeff is Chief Strategy Officer for MarketMuse, an industry leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Discover what you need to do to be successful with SEO strategies in 2022 and going forward and how you can use A.I. from MarketMuse to increase your organic traffic. How do you hang on when SEO does not provide quick results? That is a subject of this interview. Discover why SEO is essential for brand growth and what is working in today's environment including how to create predictable, data-driven insights. In addition, in this episode find how content creators are utilizing MarketMuse's artificial driven content that will drive organic traffic including how you can use artificially driven content to create the most effective content. Finally, discover why with SEO you need to be present for the entire buying cycle to have success with SEO. Episode Action Items: You can find more information regarding Jeff by visiting MarketMuse at https://www.marketmuse.com. While you are there, signup for our free product to see if MarketMuse can help you and discover training course for best-practices creating content. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com), read the full story on his blog at https://my.captivate.fm/blog.trueonlinepresence.com (blog.trueonlinepresence.com) or shop his books on Amazon or at https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com).

Secrets To Scaling Online
Ep 286: The Winners, Losers And Lessons Learnt From 2021 With Tyler Sickmeyer, Fidelitas

Secrets To Scaling Online

Play Episode Listen Later Jan 14, 2022 27:32


Win or lose, there are lessons to learn. We don't have all the time in the world to make mistakes so it's better to learn from others' experiences.In this episode, Fidelitas Development CEO and Lion's Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.Listen up, there's a ton to get out of this one.KEY TAKEAWAYS FROM THIS EPISODEWhat's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.There's so much to be gained by building the right email list.There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.What's losing in 2021: Sticking to the shotgun approach. No personalization.Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.There are opportunities in using Tik Tok and Youtube ads.If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.You have to divert a part of your budget to testing new channels and platforms.Recommended Tool: Upfluencehttps://www.upfluence.comRecommended Podcast: The Lion's Share Marketing Podcasthttps://lionssharepodcast.comRecommended Book:The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick LencioniToday's Guest:Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion's Share Marketing Podcast.Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends. Connect and learn more about Tyler and Fidelitas Development here:Website: https://www.fidelitasdevelopment.comLinkedin: https://www.linkedin.com/in/tylersickmeyerTwitter: https://www.twitter.com/tsickmeyerWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Link Building & Domain Authority Do's And Don'ts -- Jon Lightfoot // Strategic SEO Solutions

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 14, 2022 11:35


Founder and CEO of Strategic SEO Solutions, Jon Lightfoot, wraps up discussions on practical SEO tips. Google is looking at how and where you are discussed to determine your domain authority. So it's worth investing the time to build organic relationships with reputable sites for linking purposes. Today, Jon discusses link building and domain authority dos and don'ts. Show NotesConnect With: Jon Lightfoot: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Over Coffee Marketing Podcast
Finally, a Reason for TikTok

Marketing Over Coffee Marketing Podcast

Play Episode Listen Later Jan 14, 2022


In this Marketing Over Coffee: In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus 12 Days of Data TikTok – It’s about the music!! 6:06 – 7:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve […] The post Finally, a Reason for TikTok appeared first on Marketing Over Coffee Marketing Podcast.

The Truth About Real Estate
Real Estate SEO Strategies with Cristina Kudlock of Mrs. Property Solutions

The Truth About Real Estate

Play Episode Listen Later Jan 14, 2022 64:17


On this episode, we're talking about how SEO affects the home buying process with Cristina Kudlock of Mrs. Property Solutions!Cristina is the founder of Mrs. Property Solutions and she runs the day-to-day operations and tackles anything that needs to be done. She is likely the person that you'll be talking to when you call in. She is always available to help and find the best possible solution for you. Cristina and her husband Jason are both Phoenix natives but they also live part-time in Los Angeles so that they can enjoy the best that Arizona and California have to offer. Mrs. Property Solutions was started by Cristina in 2016, but it has since evolved into a family affair. This is fitting because Cristina developed her love of helping people and real estate from her parents.Watch at YouTube.MatthewMa.com!Reach out to Cristina Kudlock at cristina@mrspropertysolutions.comConnect:Facebook: https://www.facebook.com/cristinanicoleortegaInstagram: https://www.instagram.com/cristinakudlockLinkedIn: https://www.linkedin.com/company/mrspropertysolutionsWebsite: https://www.mrspropertysolutions.comLeave a review on iTunes and let me know what you think !Host: Matthew MaMatthew Ma is an Investor, Syndicator, Founder, Coach, and Podcast Host. He's a Broker Associate with eXp Realty and strives to help agents grow their business with proven, effective methods learned from experience. Through his podcast, The Truth About Real Estate, and Avant University, he educates buyers, sellers, investors, and real estate agents on the current state of the market, how to use innovations in technology, sales, and marketing to build a scalable business. As an investor and syndicator with Avant Asset Management, he's dedicated to client success by building wealth through investments in apartment building syndications. Reach out to Matthew Ma at Matt@MatthewMa.com.

Business Lunch
Using Data to Grow Your Business with Phillip Stutts, CEO of Win Big Media

Business Lunch

Play Episode Listen Later Jan 13, 2022 28:41


What if you could use the same five-step formula that helps candidates win elections to win big at digital marketing?   On today's episode, host Roland Frasier sits down with Phillip Stutts, CEO of Win Big Media to talk about using data to grow your business. Phillip worked in political campaigns for years, using a systematic formula to elect candidates (1433 victories!). When he turned 40, his answer to the stereotypical midlife crisis was to start a business in a new-to-him industry.    Five years ago, a business owner, a large landowner, came to him. He had hired a marketing agency and spent $50k on a marketing campaign and got one lead, not even a sale. After working with Phillip's team, and spending just $5k, they got him over 700 leads, and he converted a bunch of them.   Phillip realized that the same formula used in successful political campaigns could be used in companies' marketing campaigns as well. They just needed to take 5 simple, important steps.   Step 1: Know Your Customer's Data (What They Care About)   Phillip can't count how many times a business owner has come to him and told me they spent so much money on marketing and produced no results and fired a marketer. It's like a broken record. He always asks them: what did you know about your customer data before you built your brand?    In politics, before he spends any of his candidate's money, he has to make sure they know what the voter cares about. The voter doesn't care about a 25-issue platform. You can do a survey, get some data in the field, and figure out the two main issues they care about, that would get them to vote for you.    Phillip is obsessed with Step 1 and formed a partnership with a data and analytics company. Before you spend any money, he can tell you everything you need to know about your customer. The data is the most important thing. He won't work with any client who isn't willing to do a deep dive understanding of their customers. It's just not worth it to him.    His team started working with a title company that wanted to be #1. Their customer is the real estate agent, not the house buyer. Phillip's team found that 61% of the realtors in their target market owned dogs. They started running campaign ads with dogs, and now they're #1 in their region and #3 in the state. Realtors come into the title company to close on a house and say, “I saw your dog ads and loved them.” It's all about making meaningful connections, because you know what they want.   Step 2: Put Together a Strategic Plan   Phillip says that Step 2 is where everybody screws up. Almost everyone is running a marketing campaign based on tactics. You have to put a strategic plan together that aligns the vision of the company with what the customer wants. You have to align your budget with where your customer actually is.   Step 3: Build the Brand   Building the brand is not Step 1 like a lot of people think. It's a waste of time to build your brand haphazardly without first studying the data to figure out what your customer wants and putting together a strategic plan.   Step 4: A/B Testing    You've got to run test ads before you launch your campaign. You've got to compare at least two versions of something to see which one performs better. Successful political candidates run all kinds of test ads in all different versions. It's the best way to get it right.   Step 5: Launch Your Marketing Campaign   Now that you've eliminated your risk in Steps 1-4, you can launch your actual marketing campaign.   Phillip says that any company of any size can use data. He was criticized when he first started his agency, because people told him he needed to go niche—all SEO, all Facebook, all YouTube, whatever. He had a problem with that, because he believes in following where the data tells him to go. He has no dog in the hunt on any certain platform. They're going to do what's best for each client based on the data.   They use data in messaging, marketing, and targeting. And they've already found ways to get around pesky issues like iOS updates and other privacy concerns.   RESOURCES: phillipstutts.com (get a free data assessment) winbigmedia.com   The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula that Elects Presidents   The Undefeated Marketing podcast   OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard Get Roland's book, Zero Down, FREE Join Roland's next EPIC Challenge

Science of CX
Dave Erickson: Service CX - Match Customer Types to the Right Service Person

Science of CX

Play Episode Listen Later Jan 12, 2022 35:34


Dave Erickson has 30 years of very diverse business experience covering marketing, sales, branding, licensing, publishing, product development, manufacturing, software development, PR, social media, advertising, SEO, SEM and international business.  A serial entrepreneur, Dave has started and owned business in the USA and Europe, as well as doing extensive business in Asia and even found time to once serve on the board of directors for the Association of Internet Professionals. Prior to ScreamingBox, he has been a primary partner in building the Fatal1ty gaming brand and licensing program; and has run an internet marketing company he founded in 2002. Mr. Erickson has a Bachelor of Business Administration with an emphasis in Computers and Business from National University Key Takeaways.  Connecting with customers in order to understand what they truly need. Working with detailed and organised clients vs working with new and unaware clients. How to assess and organize client personality tests.Building long lasting business relationships. How to think of your client not just as a customer, but as a business partner. How changes in technology and consumer behavior directly affects customer and employee experience. Levering new technology in order to make faster and cheaper business processes  Connect with Dave LinkedIn - https://www.linkedin.com/in/daveerickson1/  Website - https://screamingbox.com/  Email - dave@screamingbox.com