Podcasts about SEO

In this solo episode, Bradley Hamner breaks down the eight best practices behind a monthly team bonus that the team tracks on its own. He built the one-pager after a listener emailed asking how to structure one, and he walks through the whole thing here.Bradley covers aligning the bonus to quarterly priorities or annual objectives, keeping the math simple enough to explain in a sentence, and putting the plan in writing so it survives past the meeting where it was announced. He also covers how often to bring it up with the team, why a plan needs at least ninety days before you judge it, where bonus pay should land as a percentage of total compensation, and whether part-time and fractional team members belong in the plan.This episode moves beyond the mechanics of paying people. Does your bonus point at the results you are already chasing this year? Can every person on your team explain how it works without looking it up? And have you given the current plan enough runway to tell you anything? If you are putting together a monthly team bonus and want it to actually change behavior, this episode is for you.Join us in the free Circle community and hop on the email list to get practical tools, resources, trainings, and updates on what we're working on next.https://blueprintos.com/assets/ Resources MentionedListen to the companion episode on compensation plan guidelines: https://podcasts.apple.com/rs/podcast/above-the-business/id1491236828?i=1000780448943 Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.

What exactly does an energy coach do?After three different conversations brought me back to essentially the same question, I started thinking about how I describe the work I've been doing for nearly a decade.The simplest answer?I speak languages of the soul.Mediumship. Psychic development. Medical intuition. Intuitive energy healing. Psychic investigations and missing-person work. Ancestral and womb healing. Meditation. Akashic Records. Quantum healing. Belief work. Somatics. Astrology. Potentials and future outcomes.Different modalities. Different languages. But underneath all of them is the same foundation:The modalities are languages.
Intuition is how we receive.
Discernment helps us understand what we're receiving.
Self-trust allows us to work with it.
The foundation holds all of it.In this episode, I'm sharing how I actually work with people, why your energy is your currency, and what happens when we begin paying attention to where we're spending, leaking and investing it.We also explore future potentials, psychic information, quantum energy and why intuitive development isn't about predicting or controlling everything that comes next.It's about building a strong enough foundation to weather the storm — and hold the expansion.In this episode:
• What I mean by “energy coach”
• The many languages of intuitive work
• Energy as currency + your energetic “iCloud”
• Psychic information and future potentials
• Quantum energy and higher timelines
• Intuition, discernment + self-trust
• Building a foundation that can hold expansionABOUT JESSICAJessica Meils is a spiritual medium, intuitive healer, guide and teacher. For nearly a decade, her work has woven together mediumship, psychic development, intuitive energy healing, somatics, belief work, ancestral and womb healing, meditation and intuitive astrology — helping others deepen intuition, discernment and self-trust.CONNECT + WORK WITH JESSICA1:1 Sessions: [LINK]
Intuitive Living / Rooted & Rising: [LINK]
Website: [LINK]
Instagram: @peoplecallmejessIf this episode resonated, follow Jessica Meils the Podcast, leave a rating or review, and share it with someone who needs this conversation.SEO: intuitive energy coach, energy healing, intuition, self-trust, psychic development, spiritual medium, mediumship, medical intuition, quantum healing, psychic predictions, somatic healing, intuitive healing

Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multisensor AI, FORM Kitchens, and Kyte as a fractional CMO. She breaks down why keyword specificity now outperforms broad-match traffic grabs, how legacy SEO habits actively hurt AI search performance, and what product marketing rigor brings to building durable AI visibility strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailChatGPT. Claude. Gemini. Or Google...Search visibility has changed.AI search is changing how donors and volunteers find nonprofits, and most teams are still figuring out what to do about it. This week, host Jena Lynch talks with Jessica King, Director at Getting Attention, about what's actually working in search right now...from why ChatGPT, Claude, and Gemini are showing up as real traffic sources, to why relying on one platform is risky, plus how to make full use of the $120,000-a-year Google Ad Grant. Jessica's take: you don't need a new playbook for AI, just a stronger version of the marketing fundamentals you already know. What You'll LearnWhy ChatGPT and Claude are already shortlisting nonprofits before donors ever reach your site, and what that means for your funnel.Why AI search doesn't call for a new strategy, just sharper execution of the SEO fundamentals you already have in place.How to build a channel mix that holds up when a single algorithm or platform shifts.How to extend the reach of your $120,000-a-year Google Ad Grant as search behavior changes.Why page-level content depth outweighs metadata for both AI and traditional search, and what that means for your content priorities.If your team has just a few hours a month for online visibility this Giving Season, this episode tells you where to spend them.About Our GuestJessica King is Director at Getting Attention, where she helps nonprofits get more from Google Ad Grants, paid Google Ads, and search-focused content strategy. Before Getting Attention, Jessica worked in communications and digital marketing across higher education and the nonprofit sector, with a focus on SEO for mission-driven organizations. She holds a Master's degree in Communication from Virginia Tech.Links MentionedGetting Attention: gettingattention.org - free guides, templates, and Google Ad Grant auditsGetting Attention on YouTube: weekly tutorials and marketing adviceBook recommendation: Steal Like an Artist by Austin KleonDonorbox: donorbox.org  - fundraising tools for nonprofitsHostJena Lynch is Head of Community Engagement at Donorbox. Each week on The Nonprofit Podcast, she brings nonprofit leaders practical strategies and clear insight to help them raise more and reach further.Chapters:0:00 Intro & Welcome1:43 Meet Jessica King from Getting Attention2:24 AI as a Traffic Source and the Shifting Search Landscape6:38 Donor Trust, AEO/AIO Buzz, and Not Losing Sight of the Fundamentals8:34 Why Foundational SEO Is the Basis for AEO10:50 Building a Marketing Mix With No Single Point of Failure13:26 Making the Most of the Google Ad Grant19:05 Why Traditional Website SEO Isn't Dead21:24 How AI Levels the Playing Field for Smaller Nonprofits24:11 Non-Negotiables for Giving Season27:53 Connect With Jessica and Getting Attention28:35 Wrap-UpDonorbox is a trusted online and on-location fundraising platform that helps nonprofits raise more. With easy-to-use donation forms, powerful donor management tools, and features designed to grow recurring giving, we have helped 100,000-plus organizations process more than $4 billion in donations worldwide.Enjoying the show? Subscribe for more practical fundraising strategies, leadership insights, and tools to help your nonprofit grow sustainably.The information provided in this series is for educational purposes only and does not constitute legal or financial advice. Please consult with a professional advisor for specific guidance.Support the show

Austin teaches you how to land more job interviews by using a technique called “Value Driven Pitch” in your LinkedIn headline!Time Stamped Show Notes:[0:25] - LinkedIn is a search engine - Get your SEO right![1:49] - Why your headline is wrong[2:18] - The truth about hiring managers[2:32] - What is a VDP (Value Driven Pitch)?[2:52] - VDP examples[4:51] - Why this process works so wellHave questions about LinkedIn best practices? Text them to Austin at (201) 479-9511.Resources Mentioned In Today's Episode:LinkedIn Headline GuideWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

What happens when decentralized blockchain technology meets artificial intelligence's reasoning capabilities? In this throwback episode from 2025, we sit down with Jonathan King, Principal Investor at Coinbase Ventures.JK breaks down the origin story of Coinbase Ventures, from its lean, ecosystem-indexing beginnings in 2018 to managing over 500+ investments and deploying capital via the Base Ecosystem Fund. He provides a deep dive into Coinbase Ventures' flagship thesis on the convergence of crypto and AI.Discover why Jonathan believes autonomous AI agents using crypto rails (like stablecoins and self-custody wallets) will become the primary drivers of economic activity. He also highlights portfolio breakouts like Vana Network and Sapien, shares how AI developers like Devin and Cursor will spark an on-chain app explosion, and reveals what he looks for when evaluating technical co-founders.Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today 50% off your first month at helmseo.comDouble your team's efficiency with COCO. Hire dedicated AI employees for copywriting, research, and CRM. Use code REF-W8CBVH for an exclusive 5% off your first order: https://coco.xyz/dashboard/hire/plan?ref=REF-W8CBVH Do you want to grow a business? Go from an idea to livebusiness in minutes. Use our Referral code: edgeof to 50% off your first month at https://www.willo.ai/When you purchase through these links, we may earn a commission. ____

The right influencer for your mission probably isn't the biggest account in your city. It's more likely someone already following you, already talking about your cause, and already waiting to be asked well.Trevor Boffone had three months and zero dollars to activate creators for Mental Health America of Greater Houston's new provider-matching platform. His first list of 20 got him one yes. His second approach — an open call and a radically honest ask — got him 26 pieces of content.

Matthew Prince is the co-founder and CEO of Cloudflare. Prince joins Big Technology Podcast to discuss Cloudflare's plan to block Google from millions of ad and subscription-supported websites unless publishers choose to opt out. Tune in to hear why he believes Google must pay for access to online content, how AI is destroying the web's traditional traffic model, and why the era of SEO is coming to an end. We also cover micropayments for publishers, the risks AI agents pose to small businesses, and how commerce could consolidate around a handful of giant companies. Hit play for an urgent look at the fight over who controls the future of the internet. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Learn more about your ad choices. Visit megaphone.fm/adchoices

Change can be exciting, but it can also leave you feeling like the ground is constantly shifting beneath your feet. A new job, changing relationships, family challenges, uncertainty in the world, or simply trying to keep up with a rapidly changing culture can create stress and anxiety. When everything around you feels unpredictable, Isaiah 33:6 offers a powerful reminder: God Himself is your stability. You don't have to predict every change or have every answer before you can move forward. God's character doesn't change even when your circumstances do. While the world may offer conflicting advice and plenty of reasons to panic, God promises to provide the wisdom, knowledge, and strength you need for whatever is in front of you. When you make God your ultimate treasure, you can face changing times with confidence because your foundation isn't changing with your circumstances. Highlights How to find stability when your work, relationships, or circumstances are constantly changing Why God's unchanging character provides confidence in uncertain times What Isaiah 33:6 teaches about God's provision of wisdom, knowledge, and salvation How relying on God can help you navigate challenges you've never faced before Understanding what it means to have “the fear of the Lord” How the Holy Spirit provides peace and stability in the middle of change Practical questions to help you slow down, reconnect with God, and seek His wisdom Want more encouragement throughout your week? Subscribe to The Good Word, LifeAudio’s free weekly newsletter. Sign up at LifeAudio.com/thegoodword Do you want to listen ad-free? When you join Crosswalk Plus, you gain access to exclusive, in-depth Bible study guides, devotionals, sound biblical advice, and daily encouragement from trusted pastors and authors—resources designed to strengthen your faith and equip you to live it out boldly. PLUS ad free podcasts! Sign Up Today! Full Transcript Below: Find Stability in Changing Times By: Whitney Hopler Bible Reading:“And he will be the stability of your times, abundance of salvation, wisdom, and knowledge; the fear of the Lord is Zion’s treasure.” – Isaiah 33:6, ESV Right now, I’m leading a project at work to increase the visibility of our university center’s website content in artificial intelligence search results. For years, my focus was on traditional SEO – optimizing our pages for classic search engines. While those traditional methods are still important, we’re currently living through a massive communications revolution. People are moving away from traditional online search. They’re increasingly using AI tools to find online content. Being on the cutting edge of change is exciting, but it’s also stressful. The best practices for AI visibility are evolving as AI evolves, so my team and I must adapt to constant change. While I lead this effort, I’m grateful to God for being my stability. I know I can always rely on God’s unchanging strength to help me with whatever I need in these rapidly changing times. What kind of changes are you dealing with in your own life right now? Maybe you’re going through a change at work, in your relationships, or with something else that’s important to you. Even dealing with all the uncertainty of events in the news can be stressful. It’s easy to feel overwhelmed when you’re dealing with lots of change happening around you. But you don’t need to worry about whether or not you’ll be able to manage change well if you rely on God as your source of stability. Isaiah 33:6 promises that God himself will be your stability in your changing times. When everything around you seems uncertain, God remains completely reliable. This verse also describes how God will give you stability by providing an “abundance of salvation, wisdom, and knowledge.” If you look to the world for answers in changing times, you’ll often find conflicting opinions and panic. But if you look to the Lord, he will generously pour out the wisdom and knowledge you need to manage change well. If you face a problem at work that you’ve never encountered before, God will help you solve it. If you’re trying to parent a child through a challenging season, God will teach you how to do so well. You don’t have to try to predict where all the change around you will lead, because you‘re connected to God, who leads you well because he loves you. Finally, Isaiah points out that “the fear of the Lord is Zion’s treasure.” In the Bible, the fear of the Lord doesn’t mean being afraid of God. Instead, the fear of the Lord means being in awe of who God is so you’re inspired to relate to God with reverence. When you make the Lord your ultimate treasure, you realize that while your circumstances in this world can change quickly, God’s character never changes. You don’t have to be stressed by all the change around you when you remember that the Holy Spirit lives inside you, offering you a strong and peaceful stability in the middle of change. Intersecting Faith & Life: As you consider how God gives us stability in these changing times, reflect on these questions: In what area of your life right now – such as at work, or in your family – are you feeling the most stress because of a change that’s happening? How does the truth that God promises to be your stability give you the confidence to trust God to help you with the challenges you’re currently facing? Think back to a past season of your life when you went through a major change. How did God’s Holy Spirit guide you through it, and how can remembering that give you confidence today? How can you slow down this week to take the time you need to connect with the Holy Spirit and receive an abundance of wisdom and knowledge for managing change well? Isaiah mentions that the fear of the Lord is a treasure. How can you look for God’s wonder in your daily life so you’ll be inspired with a sense of awe that will help you relate to God with reverence? Further Reading: Hebrews 13:8 Malachi 3:6 Psalm 46:1-3 James 1:17 Matthew 7:24-25 Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.Top Takeaways:

#FenceFam... This is the time when it sucks. Hot. Lack of work. Too much work. Employees are burnt out. I want to press on you the sense of urgency needed NOW to be successful later! Change starts with you. It won't just happen. Do you want to be okay at best? Or be the leader in your community and region for the best fence company and go to contractor that's sought out? It's your choice. Here's a starting blueprint. Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply:  Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts  FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts  FB Group Stain and Seal Expert's Staining University  Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com   The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/  

In today's episode, Justin tackles one of the biggest concerns chiropractors have about growing a practice: believing their town is too small, their market doesn't have enough money, or there simply aren't enough people to build the business they want.Justin explains why a smaller market can actually give you major advantages, from lower competition and cheaper advertising to stronger community relationships. He breaks down exactly what he would do if he had to move to a small town tomorrow and build a successful chiropractic practice from scratch.In this episode, you'll hear about:How to use Google, paid ads, and local SEO to stand out in a smaller market where competition may be significantly lower.Why building relationships with local businesses and becoming an active part of your community can become one of your biggest growth advantages.How local media, valuable content, and even becoming a published author can help position you as the go-to expert in your town.Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.Ready to take the next step?Join us September 18th, 19th, and 20th at RC Mastermind Live in New Jersey. If you've never attended one of our events, Justin personally invites you to join as his guest. Friday's Practice Growth Diagnostic Day gives you the opportunity to work in a small-group setting to identify what's keeping your practice stuck and what you need to do next to market, hire, scale, and grow.Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organicPrefer to watch instead of listen?Watch the full episode on the Rehab Chiro Coach YouTube channel.Want help growing your practice?Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcastJane.app PartnerTo get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy.Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete.In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers.You'll learn:How AI shopping assistants could change Black Friday and ecommerce discoveryWhy Shopify brands need to make their products easier for AI to understand and recommendHow AI can analyse customer behaviour and create personalised offersHow brands can use real-time data to improve ad creative and campaign performanceWhy the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount eventHow to convert Black Friday shoppers into repeat customers after Cyber WeekendNick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment.In this episode:(0:00) - Why Black Friday is broken for Shopify brands(2:15) - The shift from traditional discounts to AI-driven personalization(5:42) - How AI agents will handle customer shopping in 2026(8:30) - Predictive inventory: Using AI to prevent stockouts(12:10) - The "Death of the Storefront" and the rise of headless commerce(15:45) - Building a brand that survives the AI revolution(19:20) - Actionable steps to prepare your Shopify store nowFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after scaling global growth operations and serving as fractional CMO for companies including Multisensor AI and Kyte. She unpacks why AEO performance is built on foundational SEO discipline rather than a separate playbook, and why treating strategy as an AI-replaceable function misreads what actually drives purchase intent. The conversation centers on using AI to scale execution while keeping human synthesis of customer motivation as the non-negotiable core of the strategy layer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Don't be afraid to start over. Don't be afraid to take a step back and reflect even if that is in terms of professional title, if it's in terms of pay, if you can afford to do that. But don't be afraid to take one step back if it means that you're going to take two steps forward in five years." This week's "At her Career Crossroads" insight comes from Lindsey Busfield. Here are 3 reasons why you should listen to this episode: You're successful, but you know where you are isn't where you want to stay. Lindsey shares what it was like to leave a successful position, start over as a temp, and build a new skill set that eventually led her to work that was a much better fit. You're trying to figure out what your next career move could actually be. You'll hear a practical way to look at what you've loved—and haven't loved—about your work over the past 10–15 years and use those clues to consider what could come next. Taking a step backward in title or salary feels difficult when you've worked hard to get where you are. This conversation offers another way to think about starting over and why a temporary step back could help you move toward work that feels more meaningful and fulfilling. Lindsey Busfield is a leading expert in legal SEO and content marketing and the Vice President, Chief Operating Officer, and Partner at Optimize My Firm. Her career has taken her from studying philosophy and teaching English to managing agricultural compliance with Amish farmers before eventually finding her place in legal SEO. Connect with Lindsey at: Website: https://optimizemyfirm.com/ Email: lindsay@optimizemyfirm.com LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ Podcast: Personal Injury Marketing Minute https://optimizemyfirm.com/podcasts/ Find Lindsey's book on Amazon here: How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why   Would you prefer to watch or listen to the podcast on YouTube?Head on over to https://www.youtube.com/@leadershippurposepodcast Want to connect? Connect with Dr. Robin on  LinkedIn: https://www.linkedin.com/in/robinlowensphd/ Facebook: https://www.facebook.com/robinlowensphd Instagram:  https://www.instagram.com/robinlowensphd/ Email: Robin@LeadershipPurposePodcast.com Thank you for listening! Rate, review, & follow on Apple Podcasts or your favorite podcast player. Talk to you soon! This episode was produced by Lynda, Podcast Manager for Business Owners at https://www.ljscreativeservices.co.nz

9/2/26Episode SummaryShoppers hit your 404 page when a URL is mistyped or when a product or collection has been deleted, so it matters for SEO and user experience. Shopify Analytics won't show you your 404s easily, but Google Search Console will — under Pages, look for "Not found (404)." Then create redirects in the Shopify admin under Content → Menus → URL Redirects. Shopify makes these 301 permanent redirects automatically, and pointing a dead product to its main collection beats dumping everyone on the homepage. Run this cleanup monthly.For the 404s that still slip through, every theme has a 404 template you can edit in theme customization and add sections to. The episode compares bare-bones defaults (RugsUSA, Beardbrand, Gymshark) with better merchandised versions from Healing Home Foods, Chubbies, and Deathwish Coffee. The recommendation is one simple merchandising section — bestsellers or favorites — so visitors get context and can resume shopping. Don't over-invest: the real goal is that redirects keep anyone from seeing the page at all.Show LinksDeathwish Coffee - https://www.deathwishcoffee.com/pages/testChubbies - https://www.chubbiesshorts.com/pages/test1Healing Home Foods - https://healinghomefoods.com/pages/testGymShark - https://www.gymshark.com/pages/testKylie Cosmetics - https://kyliecosmetics.com/pages/testBeardBrand - https://www.beardbrand.com/pages/testRugsUSA - https://www.rugsusa.com/pages/testVideo & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-193-404-page-in-your-shopify-store

In episode 120, Part 1 of Going Forward, host Eric Elliott sits down with entrepreneur, advisor, author, and longtime business leader Peter Ricciardi for a conversation about ethics, entrepreneurship, customer experience, and the mindset required to build something that lasts.Peter is the author of Mind Shift, Profit Lift, a book built around the idea that greater profitability does not begin with squeezing harder, chasing shortcuts, or obsessing over the bottom line. It begins by changing the way business owners think.In Part 1, Eric and Peter start with something deeper than business tactics. They talk about legacy, ethics, and the question Peter believes more business owners should ask themselves: would your mom be proud of the way you do business? From there, the conversation moves into what it really means to build a business that is successful without trading away integrity along the way.Peter also shares lessons from becoming the youngest Burger King franchisee in history, growing up in a family of entrepreneurs and professionals, and learning the difference between understanding business in theory and living it when your own money, employees, and reputation are on the line.Together, Eric and Peter explore why entrepreneurs need to know what they do not know, why “if you build it, they will come” is usually wrong, and why most businesses claim to be customer-first while rarely making decisions that begin with the customer.Topics include: doing business ethically; why it is not about you; Peter's early path as an entrepreneur; lessons from Burger King, Raising Cane's, Domino's, Buc-ee's, and other brands; why busy does not always mean productive; why customers and employees should come before ego; the difference between risk and recklessness; why simplicity can become a competitive advantage; and why business owners need to listen more closely to the people they serve.This episode is a reminder that strong businesses are not built by accident. They are built by people willing to look honestly at their customers, their employees, their assumptions, and themselves.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Peter Ricciardi:LinkedIn: https://www.linkedin.com/in/peterricciardi/Website: https://ten9eight7.com/Book: Mind Shift, Profit LiftSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a legal marketing expert, entrepreneur, and founder and CEO of VIP Marketing. He is also the founder of Craft Creative and host of the Going Forward podcast. Based in Charleston, South Carolina, Elliott has nearly two decades of experience across advertising, media, branding, digital marketing and law firm growth.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.

Is the traditional content marketing playbook finally dead? In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with tech and enterprise SEO strategist Will Soprano to unpack what modern search optimization actually looks like in the age of AI, multi-surface discovery, and decentralized channels. Will explains why he views SEO not as optimizing for an algorithm, but as building systems to help customers find your business and increase revenue. From managing SEO at an enterprise scale across dozens of properties to leveraging real editorial and human relationships over AI content farms, Will breaks down the tactical mindset shift every marketer and business owner needs to survive. Key Takeaways:The Shift from Search Engines to Customer Intent: Why treating SEO as direct revenue and customer communication beats traditional rank-chasing. The Death of the Old Playbook: Why scaling generic AI content fails and how search discovery is shifting to a "Google AND..." multi-platform ecosystem (ChatGPT, Reddit, Wikipedia). The Three Modern SEO Buckets: A breakdown of product-led SEO, progressive revelation, and high-impact editorial SEO. Utility as Content: How programmatic tools (like interactive calculators) drive real user value and organic traffic. Relationships as Your #1 SEO Strategy: Why genuine collaboration and publisher partnerships outshine paid placements and spammy link building. The Multi-Surface SEO Mindset: Why SEOs need to bridge the silos between web, app, email, and social journeys to avoid leaking revenue. Connect with Will:LinkedinWebsiteText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showFree checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →Book a Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Keywords Everywhere: My favorite keyword research tool!Start your Shopify Store! (use my link)Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Why are brilliant marketers choosing to watch their organic traffic slowly bleed out rather than learn how a LLM actually thinks?I think the main reason is Legacy SEO is no longer just a technical skill set; it has become a personal and professional identity. To tell a 20-year veteran that Google is no longer measuring their traditional "user signals" or "backlink hubs," but is instead performing raw, server-side Flash Extraction based on strict semantic hierarchy, is to threaten their entire career's relevance.I get it. That was my first thought when I saw things no longer worked like they had been. Once you get beyond the denial, anger, bargaining and depression, you'll find the acceptance in what is truly the greatest single advantage in digital marketing.P.S. September 22, 2026 is when we are having a pre-Mastery training that starts on October 7, 2026. Mentioned in the show:Registration is open for the next cohort of the AI Visibility Mastery 12-month course. We are committed to the success of our members.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://vizzex.ai/ai-visibility-mastery/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wordpress registration⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HubSpot registration⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Symmetry vs Asymmetry Single Variable Test⁠⁠https://www.youtube.com/watch?v=TkPi-J54bow⁠⁠Test #2 - Is passing Symmetry alone without schema sufficient? ⁠⁠https://www.youtube.com/watch?v=YUkwfboMpiQ⁠⁠Last week's episode:⁠⁠⁠ ⁠⁠⁠https://open.spotify.com/episode/5YvOIOO0sh1Psm4i1rq0d8⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Symmetry Gate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - check the "cost" of your content for AI models to extract informationSubscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

Could a garage door company really be worth $2 billion? In this episode of Torsion Talk, Ryan breaks down reports of a potential $2 billion deal involving A1 Garage Door Service and KKR—and what continued private equity consolidation could mean for independent garage door companies across the country.While the reported transaction has not been officially confirmed, Ryan discusses the potential impact of another massive private equity move in the garage door industry, including market consolidation, competition, branding, and why locally owned garage door companies may need to lean harder into their identity as independent, family-owned businesses.Ryan also shares several major marketing updates, including why Markinuity stopped running ChatGPT Ads after tracking conversion costs, Google's continued push toward AI Overviews and AI Mode, and new challenges marketers are facing as Google restricts access to search and keyword data.Another major shift is happening inside Google Search itself. Two people standing in the same location can now receive noticeably different search and AI results for the same query. Ryan explains why manually searching your own company may no longer accurately tell you where you “rank” and why garage door companies need to rethink how they evaluate SEO performance.The episode also examines how AI Overviews are reducing organic clicks and pushing traditional search results farther down the page. Ryan explains why ranking in Google still matters, but being recommended by Google AI is becoming increasingly important for replacing traffic that traditional organic search is losing.Google Ads and AI Max campaigns are another major topic. Ryan discusses why AI-powered advertising may work extremely well for e-commerce but continues to present challenges for urgent home service searches like broken springs, emergency garage door repair, and same-day service. When homeowners need help immediately, predicting future buying behavior isn't necessarily as valuable as appearing at the exact moment they search.Ryan also looks at the 2026 homeowner market, interest rates, remodeling spending, growing demand for repairs, and what current economic conditions could mean for garage door replacement and service companies.The garage door industry is changing quickly—from private equity and consolidation to AI search, Google Ads, SEO, and changing homeowner behavior. Independent dealers need to understand what's happening and position their businesses accordingly.Subscribe to Torsion Talk for more garage door industry news, marketing updates, AI, SEO, Google Ads, private equity, business growth, and strategies for garage door company owners.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/

Special guest and familiar face, Charles Oswald joins the Suite Spot in his return to the TMG Hospitality Trailblazers series. As CEO & President of Aperture Hotels, Charles shares his insights on AI & technology in hospitality, capital investment challenges, and his vision for the Aperture Hotels brand.  Tune in now to the full conversation. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello, everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree, here for another edition of our TMG Hospitality Trailblazers. Technically, a look back on a few years back when we visited with this particular individual and company trailblazing and paving the way forward in hospitality. That is Charles Oswald, president and CEO of Aperture Hotels. Charles, thank you so much for being back here on The Suite Spot. Charles Oswald: Oh, it’s good to be back. Thank you. Ryan Embree: Yeah. You’ve been busy. It’s been a long time. I had to look back and see the last time we visited here on The Suite Spot. We did our original hospitality trailblazers, really in the infancy of Aperture Hotels back in December 2023. A lot’s changed on that since then, right? So catch us up a little bit. What have you been working on? There’s been some incredible growth that we’ve seen with your company. Congratulations on that. But catch us up since we last visited. Charles Oswald: First off, so at that time when we had launched Aperture Hotels, we were coming out in the, in the wake of the pandemic. So if you kind of think back where we were three and four years ago versus today, there were a lot of properties that had gone through this economic shock, and there were owners who were reeling from that experience, especially those that had corporate business travel hotels as opposed to those leisure destinations that benefited from the pandemic. And so during that time, Aperture actually went on and took on almost 30 different properties that we added to the portfolio, that were, driven by those owners who needed a new management company to come and take a look at their, their with fresh eyes and take a look at their top line strategies, their expense controls. And so we had a lot of properties, and they were 100% of those properties were not through acquisitions, but were actually just performance turnaround assignments where they were switching management companies, to somebody to take a fresh look. So, with all that said, we found ourselves, walking into properties that were on, like, the sixth or seventh year of a five-year hold strategy for private equity firms or high net worth individuals and so on. And that quickly turned into turnarounds, which the story from us lately has actually been sales, a lot of sales, 20 plus sales over the course of this last year. And so today, as we stand here, I’m actually more rebuilding the pipeline with a mix of more management change assignments, plus a few pipeline of new developments. And those new developments are mostly, like, 100 or 300 room soft brand properties across the country. So yeah a lot’s changed for sure. Really rapid growth, really rapid sales, and now more sort of measured one at a time growth. Ryan Embree: Yeah, and I wanna talk about that, because I’ve had the privilege to talk to some management company owners and leaders, and they’ve kind of echoed that same sentiment of not just growth, but strategic growth. And that seems to be where you are right now, too. So when you kind of take a look at. I know you mentioned that particular segment, but when you take a look at the hospitality landscape right now, what makes the right strategic partner for Aperture Hotels right now as you kind of enter this cycle where you’re trying to build back up a little bit? Charles Oswald: You’re right. The right partner, it’s about fit. And when you look at the experience of our leadership team, we’re really engineered towards compact, full service hotels, lifestyle, premium select service brands. They can be brand or independent. We’d like to partner with owners that have some portfolio stable scalability. Preferably they own by that, I mean, they own more than one hotel, and there might be more than one opportunity there. You know, we wanna work with those owners that know what they’re doing, right? They’ve got some, some governance, sophistication, some decision speed. Hopefully, they’ve not just made bad investments when they’re turning over these properties, but really, they’re looking for some performance turnaround in a good investment. And preferably those are longer term holds. As you can tell, we did a lot of hard work for some turnarounds and watched them sell. And they sold largely to owners who had their own management. So that’s tricky for us, right? That leads us looking for more opportunities. So in terms of us in aperture and how we see ourselves in competitive points of difference is we’ve got a group that has hundreds of hotels of experiments. Myself, I’ve managed about 300 hotels now over the years, and they’ve ranged from little 60-room properties up to a thousand plus room convention hotels and resorts. And so what we bring is, we’ve got big experience in our leadership team, but we’re in a small package, right? A boutique-sized company that can give more corporate support to property ratio. And we’re very data-driven in how we use our decision-making tools to uncover those hidden business opportunities and the potential to drive market share and outperform GOP. Big experience, I’d say that corporate support, the data-driven decision-making process and tools, I think is really what sets us aside. And by the way, I’ll just mention that our average RGI that we’ve achieved in the first 18 months when you put us in place after another management company, the average RGI growth or repar index gains is actually just over 10%. So we’ve had, like, incredible turnarounds at the top line, which leads them to great bottom line improvements as well. Ryan Embree: Which makes it so much more impressive, too, with the climate right now. And these events that we go to would talk about operating and margins right now, and trying to be just efficient as possible, because costs are, are rising right now. It is certainly difficult to navigate, and I’m sure that experience that you’ve had has certainly lended itself to some great stories that you can then share to help grow that portfolio. And the other part of the experience that you were talking about is you have the data and the insights. And one of the places you find that data and insights is obviously hospitality events that are going on. I’ve had the pleasure of running into you at quite a number of these. If I’m not running into you, Charles, I’m seeing you up on stage conducting interviews or, or sharing some of your takeaways on LinkedIn after the event. You got a busy second half of the year. I wanna talk about these events, though, and how you kind of leverage them, right? So, why do you think these events, especially now, are so important? And then, how do you measure success of an event once it’s completed, whether that be a lodging conference, an investment conference, or whether it be, just an educational data event? Charles Oswald: Look, that’s a really good question. When you consider the time, travel budget, and the opportunity costs on an executive’s busy calendar to get out to these conferences and spend three, four days between the travel and the time out there, we’ve gotta be, we’ve gotta be very intentional, right, about how we approach it. So, I see value in going to these conferences because of deal sourcing and the relationship capital that we pick up. Also, I think there’s that market intelligence and the pricing signals that we get from those from this conference. There’s the access to capital markets. That was particularly important for me here recently as I was looking to as I’m in the process of acquiring a property right now in Phoenix, and when we needed to raise LP capital and we had those relationships these are people, again, we met at conferences. I think talent reputation, right, it’s important to get out there and continue to manage that. So those, those are a number of the reasons why we wanna get out to these conferences and why we think they’re important. But the measure of success, you’re right, for a data-driven guy, I wish I could put a specific number to it. Like, here’s the ROI from each of these conferences. It’s really difficult to. It’s really difficult to do, but I can tell you that, I do look back and, and aggregate those. I look at the management contracts we picked up, and I think of, “Okay, well, where did I meet these folks? And so what’s the average return?” And I can put a number to that. And I would tell you that in terms of the immediate return, what I’m looking for is if I can have three to five specific follow-up conversations, a result of that conference, then the trip was worth the cost. Ryan Embree: That’s great advice for young hospitality professionals out there. I mean, we have a great industry, and one of the coolest parts of it is you get to rub shoulders sometimes with those executives. So even those younger hospitality professionals that might be tuning in here, it’s a great piece of advice to when you can, obviously, try to get that exposure of networking and get out there because hospitality is certainly a big world, but it’s also a very small world, and you run into a lot of the same people. And again, this, just like you said, Charles, a lot of the stories, success stories, whether it be business relationships, some of those transactions could stem from sitting next to somebody at breakfast – Absolutely. On day two of a conference. Love to hear that advice, love to hear that those stay beneficial, because we love those. We’re hospitality people, right? We’re in that industry. Now, another thing you become kinda famous for your takeaways articles on LinkedIn. My advice would be to encourage anyone, definitely give Charles if you’re not already a follow, because you have some great insights and takeaways from some of the events that he goes to. So I’m gonna kind of put you on the spot here. If you had to do a takeaways article for the first half of 2026, maybe give us a couple points, and then if you could, maybe share some predictions. We’re hospitality people. We love to kind of predict, try to predict the future a little bit, so. Charles Oswald: Yeah. Well, maybe, maybe the biggest takeaway from the first half is that we’re not great in hospitality about predicting future. Ryan Embree: That’s a good one. Charles Oswald: So, as we rolled into 2026, there were a lot of folks that were saying it was gonna be, like, Groundhog Day, that we’re looking at flat, very modest, RevPar growth and expenses that, outpace, the top line. And I think what nobody saw coming was US demand growth in the first half of the year. Now part of this, I will tell you, if we look back in some panels, a year ago, I called part of this, which is I asked why is no one talking about the impact of the $30 billion increase in tax refunds that we’ll see, plus the real wage growth that’s happening, and what impact that could have on our industry? And, and a lot of people kind of poo-pooed and they said, “Well, you know, we don’t really know that the tax refunds are gonna be there. We don’t really know how those are gonna hit.” Okay. But we do. There was some, some mirroring it kinda like during the pandemic when you put money in people’s pockets, there were a lot of people that just went out and spent it. And so I did, I think that had a real impact on the, on the first half of the year. And then the other part that none of us saw coming, and I didn’t, was certainly there’d be a war in Iran and how the general global conflict can would affect the outbound travel case for the American traveler. So, that outbound travel, international outbound decelerated, right, while domestic leisure demand, stayed strong. So, that helped prop up the first half of the year. So there are some trends from the first half that I think will carry out to the second half. So for not getting in looking forward, I’d say that second half of the year, there’ll be more bifurcation. You know, we’re gonna see a continuing challenge to new supply growth, and we’re gonna continue to see labor costs rising, but at a bit of a decelerating rate. So if I were to expand a little bit on that, on the bifurcation, we’ve heard a lot of talk about the K-shaped economy. And really in that bifurcation, there’s some people talking about this hollowing in the middle class, and, and, and I think that’s actually very, very misrepresented. What’s actually happened is we’ve seen a growth generational wealth, over the course of the last 10, 20, 30, 40, 50 years. And this is a long-term macro trend, okay? The fact is that there are fewer poor today, about a third less than there were, you know, 40, 50 years ago. There are few, fewer lower middle class, and no longer is the core middle class the largest classification of income in America. But according to the BLS, Bureau of Labor Statistics, it is actually now the upper middle class is the largest class, right? So people are moving up on this continuum, and they’re more wealthy. So when you start thinking about that, what does that affect on our industry? That’s why we’re seeing this interest in, towards experiential travel, towards the soft brands, towards luxury, and why upper upscale and luxury tiers have been outperforming. So I think we’ll continue to see that as we go through the end of the year. And the other story I think we’ll continue to see is that new supply, right? Man, the plan, I mean, there’s, like, you know, 10% supply growth planned. But what actually happens, is just a, you know, a fraction of a percent. And so, in there, the challenge, you know, debt isn’t the problem anymore. It’s more about equity and construction cost relative to the commercial real estate valuations,in interest rate market environment that we’re in today. Ryan Embree: Yeah, so you have a little bit tampered demand, or tampered, building construction because of those construction costs. And do not underestimate, again, the willingness and ability for people and wanting to travel and have experiences. I still think they even the younger generation, they’re getting some more money in their pockets, and the first thing that they’re wanting to do is plan a nice trip, right, before they go out and, and buy those expensive things that, which was, was typically would happen. Charles Oswald: Yeah, and I wanna just comment one thing though is we’ve talked a lot about economic resilience, and that resiliency definitely exists in the US, and it’s more resilient than a lot of folks probably though it was when you look back in time. However, some of that does seem to be breaking here, right? You know, you are seeing rise of credit card debt. You are seeing some increases in folks, particularly at the mid-scale and, and, and lower income classes defaulting on car payments and things like that. And so if you start to make a decision about, you know, do I travel or do I pay my, my car, that is going to affect the industry, you know, as we go forward. And, and that’s gonna play a little bit in that bifurcation that we were talking about. Those who are on the upper end have watched unreal growth for the last few years in their stock market portfolios. You know, they, they feel a little bit more free and, and open travel. Ryan Embree: Yeah, it’s interesting. You’re right. You know, we always talk about still prioritizing travel, but travel over things. But when tho- those things become, like you said, payments or car payments, then all of a sudden the priorities start to shift a little bit. So it’d be interesting to see how that continues in the second half of this year. Now, another topic we that you’re gonna hear at every single hospitality show, it’s a bingo card, is AI and technology. And you, and you actually speak a lot. I’ve seen you on panels speak a lot to it in, in your interviews. Where do you think the hospitality industry, which we’ve said typically is one to slowly adopt technology? Where do you think we are in this cycle of AI adoption? And then maybe you could zoom in a little bit into your organization and, and where you’ve prioritized that, or maybe stayed away from it. Charles Oswald: Maybe we kind of break that down into sounds like three or four areas, right? I think, yeah, it’s what’s the biggest impact today? What’s kinda happening now? And maybe where’s it going? Sure. And, uh, and how do we play into that as a management company, right? Yeah. So I guess there’s four ways. In terms of the biggest impact today, it’s for sure it’s been, it, it, it’s been in distribution, right? Uh, GEO and AEO are the new SEO. And so, um, uh, maybe what’s accelerated hospitality is entrance into AI because the customer was using it to search for hospitality, and then all of a sudden we woke up and said what – Ryan Embree: Great point. Charles Oswald: It’s not just about keywords, but how, how do we become the answer to the question they’re asking? And so that’s, uh, that’s certainly the biggest impact today is on the distribution side. I think what’s happening in progress, we’re starting to see more in the areas of revenue optimization and design, right? Like on, you know, when it comes to new hotel renovations and they and developments. And then the future, where’s it going? I think we’re gonna see AI more in our, more closely integrated into our business analytics, like and that’s gonna extend into labor scheduling and productivity. I think we’ll see it help us in energy management and procurement. Things like F&B menu engineering both from the creative standpoint and kinda marrying that with the math, right? Like, what the cost of plate is and what the customer’s actually buying. And and that’s really important. IAnd by the way, that’s a weak spot, I think in the industry. There are an awful lot of management companies that are not very good on food and beverage side. So at Aperture, what are we doing? First off, I would say we lean really heavily on our tech partners to adapt, adopt AI for their analytics or reporting insights. And today insights has become the real opportunity, right? I mean, if you ask your BI system, you know, it’s one thing for them to be able to pull a report or show you some side-by-side comparisons, but the insights, like, why is this happening? You know, you can tell me, me what my flow-through is, it’s great, but, like, what should it be if we had run according to all the budget metrics that, like, that we put out there? They’re, they’re weak on that side, at least to date. So I think that’s gonna be the next step is that is conveying those analytics and reports to insights. And so, we’re keenly working with technology solutions that they can implement in those ways, and digital marketing efforts that help us improve the distribution that we were talking about earlier, GEO and AEO. And from a practical day-to-day standpoint, you know, we’ve incorporated, cloud enterprise solutions in our daily work and our applications, like, you know, Excel and SharePoint, et cetera, like a lot of other companies have. But we got plenty of room, plenty of runway there when it comes to AI. Ryan Embree: Absolutely. Yeah, 100%. So, uh, every day, yeah. every hour, it feels like sometimes with these announcements. Um, but yeah, you, you mentioned something really, really fascinating at the top of that, the answer of, you know, I think the adoption cycle sometimes with technology and hospitality has been slow because we’ve tried to, sometime, “Hey, download our app,” right? We’re, we’re trying to get the customer to move with the technology that we want them to move into, and the ecosystem that, that, “Hey, you know, do this.” And now, what’s happening is we’re seeing the consumer move into these LLMs and, and AI search, and now hospitality’s kind of been like, “We have to catch up because this is where our customer is,” right? So maybe that does cause a little bit of, uh, acceleration. So, because that is the biggest thing that we’ve been hearing as well, is just AI visibility. There is just this, this fear of a couple years ago, it was the fear of doing anything and being like, “I’m not doing anything with AI and technology. Now it’s like, now I have. My biggest fear is keeping me up, is I’m not being found on AI, uh, search engines and LLMs.” Charles Oswald: Yeah, let me tell you, like, just a great example, I was traveling not long ago, to Chicago, and I had a trip to Nashville, and I was just curious. I just, I went to Google – Yeah. And said, “Hey, what are the, what’s the best hotel in Chicago?” And it gave me a list of sponsored results. So it was like, I don’t know, half a dozen or so hotels there. And it gave me a list of, like, you know, here’s what says, and there’s like 20 properties there, and there is, AAA and Forbes, and there was the map and so all this stuff, and I’m like, “Wow, there, there’s, like, you know, 60 best hotels in Chicago.” And so then I moved over, just out of curiosity, I asked, uh, Claude, “What’s the best hotel in Chicago?” Gave me one answer, named one hotel, this is the best. And it gave me a little honorable mention list of three properties underneath it. I thought, oh, my gosh. And then I did the same thing with Nashville. I get one answer – Yeah. And it’s honorable mentions. And it really started making me think, oh my gosh, like, like, if, if only one hotel is gonna come up with that, how do I make that money? And, uh, and who is this, who is this, um, generative AI trusting? And so, so, so we began to dive really deeply in that conversation about, like, when, where are these trusted resort returns coming from, and how do we influence that, right? How do we make sure we appear there? Ryan Embree: 100%. Yeah, that’s the, the next race right now is to try to figure that out. And that’s difficult. Charles Oswald: Kind of back up and just elaborate, just one more comment – Yeah. Is just that, that, like, in Google, I mean, it’s, sure, it’s trusted. I don’t think anybody says that you don’t, you don’t trust Google on those returns and the 60 properties that it’s sent, but – Right. It’s returning the results that it wants you to see, the search engine. Whereas Claude, ChatGPT, Grock, others, they’re returning the results that, as the consumer, I wanted to see. Ryan Embree: And that’s, and that’s the, I think that’s the difficult because it almost changes into a little bit 40 chess, because I might ask the same question, and based on my search experience, it could look at a different best hotel in Chicago than could be your best hotel in Chicago. Once you go down that. Yeah. Charles Oswald: Are you Going there for business, or is it a wedding, or is the soccer team? Yeah, right. And it, it might know the purpose. It might know lis – a little something about you. You’re exactly right. Ryan Embree: Well, uh, uh, listen, I’m gonna take us back before we get to, into that to rabbit hole and, and lose everybody there, because one of my, uh, one of the favorite parts of the conversation, and we’ve done, you know, now this, I think we’re, we’re over 200 episodes here, but one of the, one of my favorite parts, uh, places of our conversation, Charles, back when we first spoke, was hearing the origin story of aperture hotels and, and the name for it. And so, uh, I wanted just to revisit that for those who may have missed that episode. Can you share that story again and why this whole shift your perspective, which you can find on your LinkedIn, your website, everywhere, that mindset has really resonated, uh, with, so well with, um, hotel owners, investors, and has, has been an important part of your s – your company’s success. Charles Oswald: Oh, wow. Um, you know, thank you for, uh, for asking that question, uh, and, uh, and it’s a reminder and the flashback. You know, so, uh, so what is an aperture, first off, right? It’s, it, it’s, it’s in that, you know, that, that, that camera lens that allows light, right, to, to, to pass through, right? So, so it creates a clear, well-composed image. And so I think from a hospitality brand, um, that maps into some of our values. Um, you know, we talk about transparency and accountability. We talk about clarity and vision, right? Like, an owner sees a, a hotel’s position, um, uh, potential, and we can help capture it, right? We help focus, bring focus. Precision and control, you know, I, I think that helps, uh, convey into our views on process orientation across the enterprise and, you know, and consistent execution. One of our core values is about being actively curious, right? Like, how do you scratch beneath the, the surface and shine a light on, on what that is, right? And, you know, what can we do to, to make, you know, to reveal those, those, the, the hidden business potential? We think about, you know, when we’re walking into the hotel and, and, and we’re touring our, our properties and, and, and looking for those, um, those guest experience improvements, it’s like, how do we make this, uh, picture perfect for the customer who arrives, right? What that arrival experience, what are the first moments of truth? And so I think all of those things, that, that transparency of clarity, vision, precision control, uh, you know, picture perfect, uh, all these things, um, sort of play into that aperture name. But I’ll be honest, there was another part of this, uh, which is that, you know, there’s, like, 400 hotel management companies out there, uh, and there’s hundreds more that used to be. Finding an original name is admittedly difficult. Every name you can think of has been, uh, used. Sure. Uh, we, we were fortunate, uh, to be able to find something that was original that didn’t, you know, pigeonhole us into something like, you know, calling ourselves, uh, Sunbelt Management or something like that. So, so, so that did work out well for us. Ryan Embree: Yeah. Well, I love it because, you know, you, you mentioned at the top that this was, you know, Aperture Hotels was really their origin story started during and during that COVID time, right? During and after that COVID time. And I think it was in those conversations, the companies and organizations that I spoke to that had a very clear North Star, a very clear direction of who they are and their culture during that time, because it was such a difficult time. So to have such a strong kind of name and you have all of those things, I’m sure that is, has been so beneficial for you as you continue to grow and scale, because you need that, right? You need something to kind of lean back onto and be kind of your Compass North, your North Star, however you wanna to phrase it. But I love to hear that. And like I said, it, it stuck with me all these years afterwards, so I wanted to touch on it again. And, um, I saw recently on LinkedIn that, uh, you and your team wrapped up a leadership conference in, uh, New Orleans. Tell us a little bit about that event and how, how instrumental the team has been, and also your, your success over at Aperture Hotels. Charles Oswald: Oh, that is. Well, yeah, that, that, that was a fun time. Uh, first off, getting together, getting our team together – Yeah. For that annual conference is my favorite part of the year really energizes me. Um, you know, I’m so grateful for, for, for, for the team that’s doing this work on the ground and, and the leadersh – uh, we have out there in the field. You know, I think often we talk about performance. We send around our balanced scorecard. We measure and we rank people and, and, uh, you know, we talk about process and so on. And that, and that’s, that’s an important part of the, uh, uh, of what we cover in the, uh, in, in our annual leadership co – uh, conference as well. But, um, but I think when you’re rubbing elbows, uh, you know, you’re in the same room with everybody. Uh, there’s, there’s a different level of, you know, preparation, focus, and curiosity, you know, team member bonding and relationship that happens. And, you know, and I love how in the aftermath of these conferences, we, you know, we hear about how, you know, the general manager, you know, in, you know, in the US West, it’s called the general manager in the US East, and they’re – Sure. They’re getting together and collaborating now on, on, on best practices and, and how they dealt with certain challenges maybe that are shared experiences that they’re having. So that’s where it happens, right? I mean, you get out there in a conference together like this where I think i- ideas get sharpened, uh, perspectives broadened. People learn, you know, here’s some insights, and they, uh, you know, share in their experiences. They challenge each other. And, uh, we, and, and we come out of it just, uh, winning together. And by the way, I should mention also, there’s some really great food, uh, so – Oh, I know. Yeah, yeah. Sorry. New Orleans. Uh, I’m a big eater. Ryan Embree: Yeah, that, that helps too. Uh, Charles Oswald: A few extra, but I’ve never missed one. And, uh, New Orleans is a great place for someone to like me, that’s for sure. Ryan Embree: Yeah. We, well, we talked about how quickly things are moving right now in hospitality, and it’s so important to kinda get everybody together in one place. And we’ve seen how you prioritize, obviously, the, the bigger hospitality events across hospitality. So sometimes to get that dialed in with your team, just so important. And great to hear that that continues to be. ‘Cause if you remember back in the day, we were hearing that that was gonna be the end of this, by the way. Everybody was gonna have these leadership conferences on Zoom, and everyone was gonna love it, and nobody was going anywhere. So, uh, love to see that that, that prediction didn’t come to pass. Now, you’re – Charles Oswald: Yeah, you know, the funny thing about that, Ryan, is – Sure. Is that we’re out there in hospitality on the sales front. We were telling our companies, our clients, why they all need to get together. And hospitality companies are like, “Well, but, but we’re gonna do it on Zoom.” Ryan Embree: Right. Right, exactly. Right? We gotta practice what we preach a little bit Charles Oswald: Both Sides of our mouth, right? Yeah. Yeah. And, and enjoying some of the hospitality, uh, that we provide every single day, right? So, so you’re headquartered in Atlanta, Charles, you’ve got. But the portfolio spans across the country, you mentioned it. Are there any particular markets that you’re seeing strong opportunities and maybe some that you’re cautiously maybe staying away from for a bit right now? Charles Oswald: Well, uh, first off, the Atlanta part. Um, right? I mean, we’re, we’re the transportation hub of the Southeast, but, uh, arguably the country and the world with the world’s biggest and busiest airport. So when we talk about, like, w- where we’re willing to go, we’ve got a competitive advantage from here in the, uh, in that we have more direct flights to more cities across the country and the globe than any other, an- anybody. Else, right? Uh, coming out of, uh, the world’s biggest and busiest airport. So, so that’s, uh, that’s, that’s really nice and not to mention there’s a, there’s certainly a lot of drive markets, uh, that are within four, four hours of, uh, of Atlanta. So, um, so yeah, that makes us pretty opportunistic when it comes to, uh, uh, hotel management assignments. You know, ideally, uh, you know, we’re looking, ideally we’re, we’re looking at, you know, those top 100 or so cities. Ideally, you know, we, we, we certainly have better presence in the eastern half of the US, but we do span from Florida beaches to coastal California. In terms of the type of markets that are, that are more ideal and better fit for us, you know, generally speaking, they’re, you know, a lot of the, the southern markets are, uh, you know, certainly performing well. They’re business friendly. We avoid union hostility, uh, where, whenever possible, right? Sure. And, um, you know, th- those are the type of markets where we’d wanna go. And in terms of, of the type of hotels, you know, again, I think leaning towards the bifurcation that we know exists in, uh, in the industry that kinda says, you know, you gotta be great at, uh, soft branding experiential properties, right? And some lifestyle assets. And, and so that we’re, we’re, we’re leaning that direction. And you see it in our pipeline. You know, so, so our pipeline includes, you know, includes today, uh, multiple Marriott, Hilton, soft branded assets, like, like Tribute and, you know, and Tapestry Autographs. We also have, uh, some brands like Compass by Margaritaville sitting in the pipeline, right? And, and independent. Um, so, so really cool, exciting places where we get to create our own brand, really, our own store – Yeah. Based off of the building that’s there. And all of those new development projects that we’re talking about have, um, they have a lot of credit. I mean, that’s the only way you can pull these off today is if you’re, if you’ve got historic tax credits, you know, so we’ve got that in multiple places and hundred plus year old buildings. It’s, you know, great stories to tell. Uh, we’ve got, uh, you know, tax increment financing, PIDs, we’ve got enterprise zone, we got the CIPLA, you know, many other different factors that have played into making a capital stat that actually works. Uh, and that’s the way to, you know, that’s, that’s the way we’re getting it done and, uh, on the new development side. Ryan Embree: Well, those are fun projects, let me tell you. Um, I, I, I’m sure to work on, because it’s like you said, I mean, you get to tell a story there. Um, sometimes there’s a story already ingrained with these historic buildings that then become a, a key foundational component of, uh, you know, what you’re building on, um, so to speak, and, you know, uh, literally and figuratively when, when it comes to your maybe digital story. So, yeah, very, very cool to see. We’ll, we’ll, we’ll be excited to watch, watch those come to, to life. I want to. We’re, we’re wrapping up here, Charles, but I always feel like it’s always my duty, you know, having the privilege to talk to leaders like you, try to just get as much inside advice as I can out of you during this time. Obviously, as a business owner, you know, starting a business never easy, so much vision, resilience, incredible amount of commitment, especially doing one where you started it during a historic time and around COVID, right? But looking back on your journey building Aperture, you know, what advice would you give maybe to the next generation of hospitality leaders? It doesn’t necessarily have to be about if someone’s wanting to build their own, uh, management company, but e- even just a hospitality professional just now today in 2026? Charles Oswald: That’s a good question. You know, some things that come to mind is, uh, it’s a one in whatever business you’re, you’re doing, if, if you’re trying to be entrepreneurial and you wanna be an owner, I’d say, you know, choose your partners carefully, right? If you’re coming up in the business, I’d say, um, master the numbers, you know, not just your gut. If you’re, you know, you’re, you’re, you’re in the hiring seat, uh, uh, as a, as a team leader, I would tell them to, um, make sure they treat people decisions as serious as the capital decisions, right? Very, very important. I think from a business development standpoint, uh, I say those guys that are trying to, you know, build a, a portfolio need to y – learn to, to read the deal and not just as an operation. I think young or old, we should embrace the tech shift. I couldn’t believe I, I have some college professor friends, I do some advisory work at several universities, and I listen to, uh, college professors and some students out there, uh, who are very, being very resilient, r- resistant to AI, talking bad about it, they view it as a threat. And, uh, I’m like, “Hey, guys, y’all need to know that we do employ people, employers are looking for those young folks to come out with some experience and exposure and learning, uh, you know, and, and, and to have some insights in how to, how, you know, we cannot adopt AI at our companies.” And, and, uh, you know, you’re doing an injustice if, uh, if you’re resisting tech shift. Uh, so, and lastly, I would say think about your reputation management, right? Like, like, protect your credibility with your owners, with your franchisors, like it’s capital, because it is. Ryan Embree: Great advice. Sound, sound about. We got. That was comprehensive. Thank you for, thank you for sharing that. No, really appreciate it. Like I said, you know, uh, try to glean as much as I can out of these conversations and share it. Um, all great advice. Um, you know, hopefully we don’t have to wait three years next time to have you back on the podcast. Would, would love to catch up with you then, but who knows where, where you’ll be and, and the growth, uh, of Aperture Hotels. But what’s next? Like, as we wrap up today’s final question, kinda what’s your vision for the future as you look into the, this latter part of the half of the 2020s, right, for Aperture Hotels? Charles Oswald: Yeah, I think, um, being involved in a few developments is, is, you know, the one side. I’d say there’s just ongoing organic growth of, uh, taking on, on, uh, new management contracts, and they’ll probably mostly still be through, management company transitions as opposed to actual ownership transitions. And then, look, M&A is on the table, right? We, we’ve studied, uh, a few other small management companies that we can maybe, uh, acquire or merge in with. And I think that’s, yeah, I, I’m continuing to be open to that, uh, that conversation and, and, uh, uh, I hope to probably do just one. Uh, I don’t think multiple, but, but, but probably just one that’s really the right fit and the right strategic play. Ryan Embree: Awesome. Well, we’re excited. It’s been cool to watch your journey and aperture hotels from when we first spoke with you to here we are now and wish you nothing but success. So thank you so much, um, for taking the time to, to spend some time with my, myself as well as our sweet spot listeners, Charles. Charles Oswald: Yeah. Thank you. It’s great chatting. I appreciate it, Ryan. Ryan Embree: alright. Thanks, everyone. We’ll talk to you next time on The SuiteSpot. To join our loyalty program, be sure to subscribe and give us a five-star rating on iTunes. Suite Spot is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I’m your host, Ryan Embree, and we hope you enjoyed your stay.  

What if you could buy a seven-figure business without putting down a huge pile of cash? Clayton Pritchard did exactly that. He wasn’t even looking to buy a business. Then the founder of Olivine Marketing asked him a simple question: “Would you like to buy it?” Instead of a massive upfront payment, Clayton structured the acquisition around a percentage of revenue. Low risk. Massive upside. But here’s the part that makes this deal really interesting. Before taking over, Clayton stepped in as CEO to prove he could actually grow the business. And within months, the company went from declining growth to tracking nearly 50% year-over-year growth. The business already had the assets: strong organic traffic, years of content, an established brand, and inbound leads. Clayton’s job was to unlock the value that was already there. In this episode, Jaryd sits down with Clayton to unpack how he acquired a seven-figure agency with no traditional cash-down deal, why the founders chose him over private equity, how he structured the revenue-based acquisition, what due diligence looked like from the inside, and how he turned better sales and conversion into rapid growth. They also get into how employees can turn their expertise into ownership, why buying an imperfect business can create more upside than buying a “perfect” one, and where AI fits into the future of product marketing. Because you don’t always need a giant bank account to buy a business. Sometimes, you need a relationship, a clear value-creation plan, and the courage to make the offer.

For decades, one challenge has consistently been at the top of chiropractors' minds: How do I get more new patients? Today, the answer increasingly starts with what happens when someone searches for a chiropractor online. In this episode, Dr. Noel Lloyd interviews Corey Hiben, founder of ChiroX, about how chiropractic practices can use SEO, Google Ads, Google Business Profiles, better websites, and data-driven marketing to create a more predictable new patient pipeline. Corey shares his journey from occupational therapy into digital marketing and explains why he ultimately chose to specialize specifically in helping chiropractors grow. In This Episode You'll Learn: Why new patients remain one of the most important KPIs for a growing chiropractic practice How to tell whether you actually have a new patient problem — or a retention problem What it really means to "dominate local search" Why appearing near the top of Google and Google Maps matters Common Google Business Profile mistakes chiropractors make Why the services listed on your website and Google Business Profile should align The difference between SEO and Google Ads When Google Ads may make sense for faster lead generation Why SEO should be viewed as a long-term business investment Why many chiropractic websites fail to convert visitors into patients What your website should communicate to a prospective patient Which marketing numbers chiropractors should insist on seeing Why attribution and tracking matter when evaluating a marketing company How marketing strategies differ between small and competitive markets Why marketing campaigns need time and data to improve What type of chiropractic practice is an ideal fit for Corey's approach SEO vs Google Ads: Corey explains a simple way to think about the difference: Google Ads can help create opportunities in the shorter term, while SEO is a longer-term investment in the visibility of your practice. For growing practices, the strongest strategy may ultimately involve both — paid visibility today while building organic visibility for the future. Your Website Isn't About You One of the biggest mistakes Corey sees is chiropractic websites filled with information about the doctor but lacking a clear path for someone who simply wants help. Prospective patients primarily want to know: Can you help me?Can I trust you?How do I schedule? Making those answers obvious can dramatically improve the effectiveness of your online presence. Track the Number that Matters Marketing shouldn't be a mystery. Corey recommends looking closely at how much you're investing and how many actual new patients are being generated from that investment. Cost per lead and other metrics matter, but ultimately the practice owner needs to understand whether marketing is producing real patients and real growth. Learn More about Corey Hiben & ChiroX If you'd like to learn more about Corey's approach to chiropractic SEO, Google Ads, websites, and local search: Visit: ChiroXMarketing.com You can also check out the ChiroX Podcast on YouTube, Spotify, and other major podcast platforms. Dr. Noel Lloyd has also appeared as a guest on Corey's show. Ready to Grow Your Chiropractic Practice? Getting new patients through the door is only part of building a successful practice. You also need the systems, team, leadership, and associates to serve those patients without making the owner responsible for everything. Learn more about Five Star Management: Visit MyFiveStar.com Ready to see what's possible for your practice? Book a consultation with the Five Star Management team and learn how the right systems can help you build a stronger, more scalable chiropractic practice.

This week, YourCalvinist live is a special episode diving into the subjects of HEALTH & WEALTH with special guest Justin Johnson, owner of High Calling Fitness and Dominion Wealth Strategists. We will be telling the story of how Justin helped Keith achieve a significant weight loss and begin strength training. They will also be discussing a biblical view of health and wealth. This is NOT a prosperity Gospel message, but it will seek a balanced view of how to be good stewards of our body and our money. Support the Show: http://www.buymeacoffee.com/Yourcalvinisthttps://www.Page50.com/YourCalvinistPage50 is a Marketing Company that is committed to helping you build your brand with truth, goodness, and beauty. They do web design, videography, SEO, content creation, branding, and consulting. And for a limited time, you can get a free website audit, which can help you discover how your website is performing and what you can do to improve it. Just go to the link to get started.https://www.TinyBibles.comYou can get the smallest Bible available on the market, which can be used for all kinds of purposes, by visiting TinyBibles.com and when you buy, use the coupon code KEITH for a discount.Love Coffee? Want the Best? Get a free bag of Squirrelly Joe's Coffee by clicking on this link: https://www.Squirrellyjoes.com/yourcalvinistor use coupon code "Keith" for 20% off anything in the storeDominion Wealth Strategies Visit them at https://www.dominionwealthstrategists.comhttp://www.Reformed.Moneyand let them know we sent you! https://www.HighCallingFitness.comHealth, training, and nutrition coaching all delivered to you online by confessionally reformed bodybuilders and strength athletes.Visit us at https://www.KeithFoskey.comIf you need a great website, check out https://www.fellowshipstudios.com

North and South by Elizabeth Gaskell chapter 45 "Not All A Dream" narrated by Isaac BirchallSubscribe on YT or Join the Book Club on KO-FI and support me as an independent creator :D⁠https://ko-fi.com/theessentialreads⁠⁠https://www.youtube.com/channel/UCfOFfvo05ElM96CmfsGsu3g/join⁠Summary:Mr Bell has some dreams of his past when he first visited Mr. Hale in Helstone, walking through the woods and over babbling brooks. His dream was very life-like and he finds himself struggling to believe where he is and that his friends are gone. Mr. Bell struggles to follow all of Mr Lennox's story, but it seems that more or less, all hope of saving Frederick are lost. When he sees how distraught Margaret is, he decides to stop, and just tells Margaret how much better Fred's life will be in Spain than in England. Margaret, in a minute or to recovers herself and thanks Mr. Lennox. Mr. Bell, after this, says that he is going to go, but suggests to Margaret that they go and visit Helstone together before he has to go back to Oxford. Margaret is overjoyed with this idea, though she knows it will be a challenging visit. He says that they would be back by Friday, and following the conversation, they go upstairs to ask Mrs. Shaw how she would feel about this trip. Mrs. Shaw is unsure at first, but eventually consents to Mr. Bell's proposal. SEO stuff I don't want to do. Elizabeth Gaskell's classic, "North and South" sees Margaret Hale's live uprooted as her family moves to the north of England. Initially disgusted by the ugliness of the industrial town of Milton, Margaret develops a strong sense of social justice after seeing the poverty and suffering of local mill workers.

One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn't because they tried every SEO tactic they could find or spent hours every week creating content. It came from focusing on the right SEO priorities, in the right order, one step at a time.In this episode, we're breaking down what this result can teach clinic owners about improving visibility in Google Search, Google Maps, and AI-powered search, and why knowing what to work on first can make such a big difference.You'll also learn about Ready. Set. Rank! and the Ready. Set. Rank! Accelerator, including the difference between the two and how they can help you turn your SEO priorities into an actionable plan.If you joined us for SEO Summer School, this is your opportunity to keep the momentum going. If you missed Summer School but know your clinic's SEO needs a clearer strategy, you can still take advantage of the current special offers.Ready. Set. Rank! gives you the SEO training, tools, templates, and resources. Accelerator adds personalized guidance, prioritization, and accountability to help you put it all into action.Special promotion ends September 8, 2026.See the current Ready. Set. Rank! + Accelerator options at https://propelyourcompany.com/rank/Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics (Get the Replays)Build Your 90-Day Plan to Improve Your Visibility on Google, Google Maps, and AI SearchSave your spot: https://propelyourcompany.com/go Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training

What makes a great urgent care clinic stand out? Sometimes, it comes down to the basics: answering the phone, creating a great patient experience, managing your online reputation, and making it easy for patients to find you.In this episode of Walk-Ins Welcome, Michael sits down with Susan, one of the Client Success Managers at Patient Care Marketing Pros, for another edition of Meet the Pros. Susan shares her journey from outside sales and e-commerce to PCMP, along with what she has learned after a year working closely with urgent care owners and operators across the country.They dive into the surprisingly big impact of the front desk, what PCMP's most successful urgent care clients have in common, and why Google Business Profiles, reviews, updated photos, and strong communication can make such a difference. Plus, you'll learn a little more about Susan, including her time as a preschool music teacher and her unexpectedly wide-ranging taste in music.

AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud.In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone sat down with Tautvydas Vasiliauskas, Head of Marketing at FirstPromoter, to explore how artificial intelligence is changing affiliate marketing, from improving productivity and automation to creating new challenges around fake partners, fake content, scalable fraud, and affiliate partner vetting.With more than a decade of experience across affiliate marketing, SaaS, e-commerce, and subscription businesses, Tautvydas shares his perspective on why the industry needs to prepare for a new wave of AI-driven risks while still embracing the opportunities the technology creates.The conversation covers how AI can help affiliate managers automate reporting, analysis, outreach, and campaign management, while also discussing why relationships remain one of the most important parts of successful affiliate programs.They also explore how AI is bringing back old affiliate fraud techniques in new forms: fake websites, private blog networks, AI-generated influencers, and synthetic content. Tautvydas explains what affiliate managers can do to strengthen affiliate fraud prevention and identify suspicious partners before they affect their programs.Key Talking Points: AI Affiliate Fraud and Partner VettingHow AI is improving affiliate program management and productivityWhy relationship building remains the core responsibility of affiliate managersHow AI is bringing old fraud tactics back at a much larger scaleWhy fake websites, AI-generated influencers, and synthetic content are growing risksThe importance of creating partner quality checklistsHow affiliate managers can identify suspicious traffic and engagement patternsWhy quality over quantity should become the new mindset for partner recruitmentHow AI will impact partner vetting and fraud detection in the futureHow AI Is Changing Affiliate Program Management AI is changing the way affiliate teams operate.Tautvydas explains that many companies are using AI to become more efficient, especially as teams become leaner and businesses look to achieve more with fewer resources. Affiliate managers are already using AI for tasks such as partner discovery, outreach creation, reporting, analysis, and automating repetitive workflows.However, the biggest opportunity is not replacing relationships. Tautvydas highlights that building connections with partners will always remain a key responsibility of affiliate managers.Instead, AI can remove time-consuming operational tasks, allowing managers to focus more on strategy, partnerships, and growth.The same technology that improves efficiency, however, can also be used by bad actors.How AI Is Scaling Affiliate Fraud Affiliate marketing has always faced fraud challenges.Tautvydas explains that many of the tactics the industry has seen before are returning in a new form. Previously, creating fake websites, manipulating SEO, or building private blog networks required technical skills and significant effort.AI has changed that.Today, anyone can create multiple websites, generate content, build social profiles, or create fake influencers without needing advanced technical knowledge. The biggest change AI brings is scale.For affiliate managers, this creates a new challenge: distinguishing genuine partners from those using AI to appear legitimate.Why Affiliate Partner Vetting Should Prioritize Quality Affiliate managers are often under pressure to grow programs quickly and recruit as many partners as possible. But Tautvydas believes this mindset needs to change.The focus should move from quantity to quality — taking the time to properly evaluate partners before allowing them into a program.This means creating stronger vetting processes, checking content quality, analysing traffic patterns, and looking for genuine engagement signals.A smaller number of trusted partners can create better long-term results than a large number of unknown publishers that could create risk.Listen to Learn More About AI Affiliate Fraud and Partner Vetting How AI is helping affiliate managers automate everyday tasksWhy relationships remain the most important part of affiliate marketingHow fake websites and AI-generated content are changing affiliate fraudThe warning signs of fake publishers and influencersWhy affiliate programs need stronger partner quality checksHow AI could shape the future of partner vetting and fraud preventionEpisode Timestamps 05:40 – How AI is helping affiliate managers improve productivity 10:45 – The history of affiliate fraud and why old tactics are returning 12:20 – How AI lowers the barrier for creating fake websites and content 17:00 – How affiliate managers can identify suspicious partners 22:10 – Building a partner quality checklist for affiliate programs 25:58 – Why quality over quantity should guide partner recruitment 27:27 – What the future of AI and affiliate fraud could look likeListen to the Affiliate Marketing Podcast AI is changing affiliate marketing — creating new opportunities for efficiency while introducing new challenges around trust, transparency, and partner quality.Tautvydas shared practical advice on how affiliate managers can use AI effectively while protecting their programs from emerging fraud risks. Find out more about this AI Shift in FirstPromoter's guide HERE.Listen to the full episode to learn how to balance innovation with better partner evaluation and build stronger affiliate programmes in the AI era.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will overcome creative blocks while navigating information overload and create new content ideas. You’ll discover why AI keeps offering generic advice and how you can bypass those predictable suggestions. You’ll learn to pull unconventional strategies from unrelated fields and apply them to your marketing plans. You’ll identify two distinct thinking patterns that unlock fresh content ideas when your usual topics feel stale. 00:00 – Introduction 03:15 – The challenge of information overload 07:40 – Why AI defaults to common advice 12:20 – Deductive versus inductive thinking 16:50 – Finding psychological safety for exploration 21:10 – Cross-pollinating ideas from other industries 26:35 – A practical research workflow 31:00 – Call to action Hit play to uncover how shifting your perspective transforms stale ideas into bold marketing breakthroughs. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-content-marketing-inspirations.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn: In this week’s In Ear Insights. This is the age of AI, where there is more information than ever, more data than ever, more everything than ever before. And yet behind the scenes, when we were prepping for this episode today, Katie, I said, hey, what would you like to talk about today? And your response was, I have no idea. Let me ask you a couple of different questions. One, is it that the material recovering feels like it’s been done before, or is it also that there’s just so much to choose from that you end up with what Barry Schwartz calls the paralysis of choice? Katie Robbert: Yes. So let me pull those apart. So much is changing in the field of AI and where we focus down in on with analytics, marketing, operations, and helping businesses. We do such a good job of thoroughly exploring topics, and the process that we have for creating content is so efficient that we can churn out a lot of it very quickly. So I feel like personally, the things that we would cover that are relevant to our business and relevant to our audience now there’s always another stone to turn over. But then you start getting really deep into the weeds. And where I wrestle is do you start alienating parts of your audience to really focus on those very specific niche pieces? To the other part of the question? Yes, I do feel like there’s so much information. Again, this is sort of the side effect of generative AI that you sort of become numb and blind to all of the information because there’s so much. I remember when we worked at the agency and you used to produce this report, I think it was yearly, on the number of pieces of content created. And you know, this was prior to generative AI, this was just the number would go up exponentially year over year. And you know, I can’t even imagine what that number would be now. And just sort of seeing the uptick. And so I don’t, I feel like I’m deep in the weeds of stuff that I’m working on day to day in the business. Part of it is I’m like, I don’t know if anybody would even care to hear about this, if it even resonates or if it makes sense or if we’re supposed to be doing that big thinking and like introducing new concepts and you know, doing the thought leadership of what’s happening with AI and analytics. Here’s the thing about analytics. There’s only so many ways. There’s a lot of ways to analyze data, but there’s only so many ways to analyze data. And so I feel like at this point, unless a brand new analysis methodology is invented, which I could happen, but I feel like we’re pretty good, we’re solid, you know, it’s not worth talking about again. But I could be wrong. I could just be having a very blah Monday morning where I’m like very feeling very existential of like, what’s the point of any of it? Christopher S. Penn: Which, given the macro picture, which is a totally separate podcast, is true. In the catalog of analytics that we use, that I use, there’s about 1400 techniques that span 22 disciplines, everything from weather forecasting to agronomy and agriculture and stuff like that. And one of the things that I was talking about this weekend in my own personal newsletter was how limited marketers are in their choice of analytics when you use AI, because AI naturally gravitates to what we’ve already written about. So we’ll talk about attribution analysis, we’ll talk about social media marketing, we’ll talk about impressions. Our advisor, Ginny Dietrich’s most hated measurement of all ad value equivalents. And these are all associated statistically, probabilistically in these AI tools with marketing analytics. So if you say, hey ChatGPT, I need some marketing analytics help with this, you know, Google Analytics data source, it will give you the most probable things which will be old hat. Like, it will be like, oh, have you tried doing, you know, basic trend analysis? Like, yes. Have you tried doing time series analysis? Yes. Right. And that is a blind spot that AI can never overcome because of its nature as a probability based tool. You, the human, have to have the largeness of vision and the vocabulary to say, hey, you know, chat GPT or co pilot or whatever. I’ve got this issue here and I’m having trouble understanding what’s driving the set of changes. What analytics techniques from agriculture and agronomy might be a good fit for this data and suddenly be like, I know all about agronomy, which it does. And have you tried pairwise combination holdout? And you’re like, what is even? I don’t even know what those words mean. Katie Robbert: Nope. And I hear what you’re saying and I feel like we’ve talked about versions of this where in order to get the most out of the tools you have, you really have to be curious and thinking outside of the box and that’s something, Chris, that you do very well. That’s one of your strongest professional attributes is you say, where can I look outside of this lens and see like and pull out like agriculture. So I don’t think that’s the default thinking for most. Take marketing out of it. For most people, it’s like I’m looking at a problem. I’m trying to figure out why my bread dough isn’t rising. Let me look at the fashion industry and see what I can learn from that. About, like, it doesn’t make sense because it feels like putting square pegs in round holes and I don’t know, maybe that’s sort of where I’m stuck, is maybe I’m not someone who’s good at looking outside of. Like, I’m a very rules and process oriented person. I like things to be predictable. So perhaps for me, that’s where I struggle with this concept of I’m trying to analyze my marketing data. How does agriculture do it? Like that to me is just like, why would I ever do that? That seems ridiculous to me. That’s not how this rule works. And so that’s definitely not one of my strengths. Which again is why you and I are very complimentary in our strengths and weaknesses. And you know, I just went. When we come back to the purpose of today’s podcast, I feel like, you know, maybe that’s where thinking about topics to talk about is where I’m struggling because I feel like I’m a fairly creative person. But I also, I remember I started taking art classes in first grade and went all the way through 10th grade of high school. And I, my skill set really didn’t progress. It really wasn’t something that, like, it was something I wanted to be good at. But I just, I’m not an overly creative person. I’m creative when it comes to problem solving. But I feel like I also have a really Good toolbox. But if you start to say, okay, your toolbox is now going to contain these things that belong in, you know, biochemistry and welding, those are not industries I know a lot about. I’m like, nope, I don’t want that in my toolbox because I can’t, I don’t understand it. I don’t get it. I don’t know. There’s a lot of like therapy for me this morning. Christopher S. Penn: Well, what you’re describing is the difference between inductive and deductive reasoning. So as a rules based person, you would be a deductive reasoning person. You have a set of rules and principles and concepts in a domain that you break down to specific conclusions. If we think about the 5P framework by Trust Insights is exactly that. Five different areas, purpose, people, process, platform, performance that have governing principles for each of these. And you could take that general thing and distill it down for any problem that you run into, right? And say, okay, how can I make this. We’ve you’ve talked about even making it a prompt framework for AI because it’s so good at it. The opposite is called inductive reasoning where you say, I got a bunch of stuff, it’s all very confusing, it’s all not related. What is in common? And so for example, if you look at agronomy and weather forecasting and econometrics and marketing, what is the through line, the weird thread that goes through all of them for marketing analytics, and that is math, right? The mathematical techniques that each discipline has to use that are different from discipline to get to the answers. And so inductive reasoning says, can we find those threads from these crazily not related fields, hold on those threads and turn them into something like, oh, we can use this in marketing. We have data that resembles this. How do we adapt it? And so that’s the difference. And so when we look at like content creation, saying what are we going to talk about today? If we start from that deductive reasoning perspective of, well, we’ve done AI 18 ways to Sunday. We’ve done prompting, you know, 22 ways to Sunday. Well, they’re left to do that is a deductive perspective. And there’s, that is a great way to do it because you cover everything. The inductive way is okay, say okay, this is what you flip to when you’re like, we’ve done it all, what’s left? Okay, now you flip to inductive reasoning. Say what about this weird edge case over here? Let’s pull that apart and see where it leads. Katie Robbert: Well, I mean, and this aligns with what we always joke about, that you know, what will be written on your tombstone is what does this button do? You know, and there’s a part of me that wishes I was a little bit more open, more curious, you know, I feel like I am, but at the same time, not nearly as much as I could be in terms of, you know, in this context of like breaking out of what I know. And so what kinds of advice would you give to someone like me who, to your point, like, if I do the deductive reasoning and I cover all the different known angles, you know, and I think about things from a risk averse lens, what advice would you give to someone like me to then find ways to turn on some of that inductive reasoning when I need it? Christopher S. Penn: You can generally teach inductive reasoning in a couple ways. The one of the things, and this is very important, what you just said, you said from that risk averse lens, that’s the first switch that has to flip is to say, okay, you can do exploration if you can cycle, give yourself a sense of psychological safety that you’re not taking a risk. Like going out and reading random stuff on Reddit and things or people you don’t Normally follow on LinkedIn is not a risk. It can feel like a risk because it can feel like distraction, it can feel like confusion, but it’s not a risk. And so, one of the things you have to find for yourself, I don’t know how to do it, is to say, okay, let’s create a sense of psychological safety that says it’s okay to go look under this, under the stone. You may not like what’s under there, but it’s not dangerous to you. And the second thing is those fringe edge cases where, and this is where, like, LinkedIn is a terrible place to spend time because everyone is stuck in the same bucket, right? We’re all talking about, oh, AI is going to do this. Sam Altman did this. And it’s the same theme over and over again. You have to leave that and go to the fringes, go other places. Reddit is a good place because there’s, it’s a different set of fringes. Talking to our friends and colleagues, right? Chatting with them in group texts and stuff is a great place to do that, where you start to hear very specific edge cases. You’re like, oh, we’ve never run into that before one of the things. So it was really interesting. I did a drawing for my newsletter for filling out a survey back in July. And the giveaway was a one hour. Ask me anything private. And the conversation I had with the person was an industry that we don’t work in at all, like heavy industrial marine stuff. And just. And I learned as much as I talked, like, oh, I didn’t know that was a thing. And those, all those weird little edge cases was like, that’s interesting. And so that might be a possible antidote too, is to say, like, you know what spend. Say, I’m going to spend an hour talking to this person over here. I. Who we’re probably not going to do business with them. We’re pro. I’m. I’m not there to drum up business. I’m there to say, what kind of weird stuff are you running into that maybe wouldn’t cross my desk. Katie Robbert: H. I hear you. I think, you know, I like the idea of, you know, doing more reading outside of what you’d normally read. I agree that LinkedIn is very homogenous, very bland. The challenge. And, you know, this could be again, my own personal bias and my, you know, I like the term that emotional safety. Because if I’m being honest, that’s a big part of it is it’s not that I don’t feel safe talking about things outside of what we’ve talked about. And perhaps this, you know, this is all just sort of like a, you know, a horse of a different color is that I get concerned that if we stray too far from what our audience wants to hear about, they won’t come back. And that’s, you know, that could be my own personal concern and anxiety about it. And maybe they’re like, no, give me something different. You know, there’s really only one way to find out and that’s to ask them. So if you want to pop over to our free Slack community analytics marketers and let us know. But to your point, you really. What I’m hearing you say is it’s breaking outside of those comfort zones, those routines, which admittedly is not something I am personally great at. I’m very introverted. But reading outside of what I normally read and interacting with people online is not so uncomfortable that I can’t do it. I just need to make more of an effort to do it because then it’s, you know, it’s making sure that we’re staying in touch with things outside of our own little bubble. It’s a big reason why we have the community that we have. So know a little bit of tongue in cheek like join our free Slack community but at the same time join our free Slack community because we need it just as much as the people who are joining need it. So that we’re not just locked into well this is what we’re doing. This is how we’ve always done it. So this is how it shall be. End of sentence. Like I think that by asking the question of the day it that’s partly to understand like what’s going on in your world, what are you dealing with, what are you, what’s your perspective? And I’m always not. A question goes by and we ask them every single day that I’m not like huh, that’s interesting or I never would have thought of it that way. And I think that’s such an important thing. But I never thought of that in this context. Chris of that inductive reasoning of trying to find that sort of like through line through different topics. Christopher S. Penn: I will show, I will share with you an interesting observation about our analytics from Market Slack group. There’s a, there’s a topical split by gender. When you look at the questions people ask, even that itself is interesting. You know the, the people who are male identifying tend to be asking very technical questions. Hey, I’m doing this with this agent framework and you know, what’s the best? And the people who identify as female typically asking about outcome based things like you know, what’s better for getting this done. I need to get, accomplish these things. And so one of the things because obviously, you know, equality in general is important to us, but gender equality is very important to us as a company. You might want us to do privately, quietly reach out to some of the individual women in our community to say like hey, I’d love to have a one hour private, ask many things, I just want to know what’s going on. Talk to the folks who are already reasonably talkative in the community and just see what’s happening at the edge cases of their Worlds. You have Dr. Leslie who spends a lot of time on psychology and research. You have Hannah, you have Minion who spends a lot of time on writing in AI. And that’s where you can be reasonably assured of a psychologically safe experience and still get some really cool edge cases. Katie Robbert: Yeah, I think if I’m being honest, I would probably start with Reddit forums or something like that just because that’s for me the path of least resistance and doesn’t take extra coordination and time to figure out how to, you know, book this conversation with someone. But again, that’s all, you know, minor details, but. In general, you know, so let’s say every week we sit down to record the podcast. And every week I know you’re going to ask me, hey, what do you want to talk about this week? I mean, that’s just how it goes, you know. And I appreciate that you give me the opportunity to propose a topic versus it just being, you know, led by whatever you’re reading that week, which often happens because I’m like, whatever, sometimes I have a topic. You know, tell me a little bit about your process for like you mentioned agriculture and some other industry that I’ve never heard of. And I’m guessing I haven’t had a chance to read your newsletter yet for full disclosure. No, I mean, and I do. It’s on my list for later today. Is it more that like you look at like a list of something, you go, I don’t know about that. That’s interesting. Let me learn more. Or is like does it sort of organically just come up because you’re like searching for something and it just sort of leads you down a rabbit hole? Like what does your process kind of look like? Christopher S. Penn: It’s both. It is both. This past week though was on idea transfer. So I ha. I shared some prompts, some basic prompts to look at four level naics codes which are like profession codes, oil and gas extraction for example. And I said to the soft to I was using deep seek for this. Go and find the professional academic conferences for each of these professions out of the 340 professions and then find the award winning papers from 2025 and 2026 for each conference if they had one, and end up with like 300 some odd papers that all won gold medals at their events. And so download those papers and then start extracting out what are the key lessons that we could transfer into marketing and marketing analytics, especially from these award winning papers. And some of them there wasn’t, you know, some of them it was like a position paper. But there were a lot of very technical research studies like oh, that’s really cool. Like how the European. I forget what the organization name is, but it’s the European Council of Weather Forecasting and their new neural ensembling system for better weather forecasts. I’m like, that’s clever. Instead of trying to fit a neural model on an overall forecast to fitting neural models on individual components of forecast because they can forecast better those specific components and then glue the forecast together instead of trying to ensemble the whole thing. It’s like, you know, instead of trying to. People screw this up a lot. Westerners tend to try and make fried rice all in one big wok and your home stove can’t get that hot. So you cook each set of ingredients individually and then you mix it all together. That’s this, essentially this version of ensembling. Don’t try to make fried rice all at once. Make each of the components, get them each right individually and then you can just literally mix it all together. Katie Robbert: Well, at least I know I’m making fried rice correctly. Thank goodness for that. I’m taking the win today. But that’s an example. So the topic was how would you make it a. A fully AI written newsletter with no human intervention whatsoever that would still be valuable. And so I had it to a test run and the example was that pairwise combinations for agriculture. I read the newsletter of IT generator. Like crap. This is a really good idea. Like I gotta go figure out how to do this. I was reading the results as I was recording my, the newsletter on video. I’m like, this is really smart. Like it should be. It won an award. But like I can totally see how this applies specifically to social media marketing. Christopher S. Penn: Interesting. Which comes back to you have to have expertise in something in order to be able to, you know, apply it. So you know, I know what I know about running a business. I know what I know about operations and process and all that. So it’d be interesting to see what I can find outside of the lanes that I know, you know, because it tends to feel like, well, process is process. There’s only one way to do process. And I’m assuming that’s just not true. And so I need to look at what that could mean. I have no idea. And I think this is where my risk averse brain starts to kick in. I’m like, well if you have no idea where you’re going, you don’t have the time to waste to just sort of start exploring. You have other things that you have to do to keep the business running. And I think that’s just sort of a time and resources but also a mind shift thing. Because yeah, I have to keep the business running. Do I have the luxury of time to just sort of do some exploration? I don’t know. I’m hoping to find some because I feel like that would make me a better leader if I could. Katie Robbert: And you’re like, yeah, you could be A better leader. Way to go. Christopher S. Penn: Everybody has the opportunity to better. You could, if you wanted to and you didn’t want to spend a ton of time on it directly, you could purchase. Well, you know, you don’t have to purchase it, but yeah, the new deep research suite from the Trust Insights Academy, which helps automate a lot of the research process. And where I would suggest that you start is in the epidemiology around opiates and stuff like that. Because you used to work in that field. You know it like the back of hand. But it’s been 20 years. Yeah. What’s, what’s happened? What papers have come out in that field in the last even five years that, where the math has changed, where AI has changed that field. And you can go, oh, I know how we used to do it and I know how AI does it now based on these award winning papers. Holy crap, things are different. And I can take this, what I know from back then and what is steady state now, current state now, and go. I can apply that learning of how AI has changed that field to what, running our business. Katie Robbert: Yeah, that’s interesting. That actually already gives me a couple of places to start because I think about a few of the clinical trials that were running and they were so manual because it just was, it was just manual. That’s how it was 20 years ago. And so like hand coding things and human raiders and all of that, which at the time was fine. We didn’t know any different because there wasn’t anything different. This morning we had a lead file of 150 leads that needed augmentation and I had an AI go in and label it all and it took under 20 minutes. And I ran it locally. It didn’t have to use the cloud at all for it. And so that’s today. Yeah. It reminds me of when I was trying to do lead gen for the sales team at that same organization and I stumbled across a publicly available database of substance abuse clinicians and it needed cleaning up and it needed like all this stuff and it was just a manual process and it took me a couple of weeks to do it before I could even hand it off to the sales team. And then those ungrateful jerks were like, what do you mean there’s not an email address? And I was like, you got a phone number? Pick up the phone. What do you want from me? But anyway, yeah, it is definitely interesting. So I think I don’t do that often enough. I really try to stay grounded in like what’s right in front of me. And I think that maybe looking in the past of like what I had done, what I have accomplished might help at least get some of this started. Christopher S. Penn: Exactly. There’s a lot of. There’s a lot that’s changed. But you having that previous subject matter of expertise means that it will be easier to dip your toes in that specific angle on that discipline rather than going to like agronomy where you’re like, I don’t even know what any of these words mean because like what is this? This yield, you know, yield per field thing. If you’ve got some thoughts about how you are approaching deductive and inductive reasoning concepts for content creation or ideation, pop on buyer free slack. Go to TrustInsights AI analytics for marketers where you and over 47100 other marketers are asking and answering each other’s questions every single day. And if there’s a channel you’d rather have this show on that instead, go to Trust Insights AI TI Podcast. You can find us at all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Katie Robbert: Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence and machine learning to empower businesses with actionable Insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence and machine learning to drive measurable marketing roi. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and martech selection and implementation and high level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google, Gemini, Anthropic, Claude Dall E, Midjourney, Stable Diffusion and metalama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams beyond client work. Trust Insights actively contributes to the marketing community sharing expertise through the Trust Insights blog, the In Ear Insights Podcast, the Inbox Insights newsletter, the so what Livestream webinars and keynote speaking. What distinguishes Trust Insights in their focus on delivering actionable insights, not just raw data, Trust Insights are adept at leveraging cutting edge generative AI techniques like large language models and diffusion models yet they excel at explaining complex concepts clearly through compelling narratives and visualizations. Data Storytelling this commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data driven. Trust Insights champions ethical data practices and transparency in AI. Sharing knowledge widely whether you’re a Fortune 500 company, a mid sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

A coach friend called me about a friend of his. She'd written a book. A marketer emailed offering to make it more visible. Keywords. SEO. New pages. All of it with a price tag on the end.He wanted to know if she was getting ripped off.So I read the email. And I thought about you.Most coaches don't know much about marketing. That's not a character flaw. Nobody taught you. But when somebody shows up using words you've never heard, you get that little feeling of "hmm, maybe this person is right." And that feeling is the product. That's what they're selling you.A real marketer sells you a result. A rip-off sells you the feeling of doing something.In this episode I walk through the 10 red flags I see all the time, and I give you 4 questions to send back to anyone before you hand over a dollar.Ready to stop being the coach who can't tell the difference?Come to Start Small, Start Right, my free three-part training. You don't have to become a marketer. You just need to know enough to check the work.We kick off Tuesday, September 8th, and on the 12th we're live building page one of your business plan together.Register free: https://mycoachingbizplan.comDrop me a line and share your thoughts!About the host:Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of Coaching Biz Builder, and the host of the Make It Visible podcast.Subscribe & review:If this episode helped you, the best thank-you is a quick rating and review wherever you listen. 

Are you targeting the right Google keywords? Could location-based keywords outperform "online therapy" and virtual ones? Is your website helping Google find your practice? In this episode, Joe Sanok works with digital marketing strategist Mike Zoladkowski to develop a Google Ads and SEO strategy for Great Lakes Online Counseling. They explore why targeting "online therapy" and "virtual therapist" keywords may not be the most effective approach, and why geographic and population-based keywords can often deliver better results. Mike explains how to start with the goal of an advertising campaign, choose keywords based on specific services and client populations, and structure website content so Google can understand exactly who and where the practice serves. The episode also looks at how SEO, website design and paid advertising work together to attract the right clients.

In a world drowning in AI content, why do humans still only buy from humans? In this episode of the Measure Success Podcast, I sit down with Robb Fahrion, Co-Founder and CEO of Flying V Group, to discuss how trust and authenticity win in the AI age, why he signed a high-rent office lease when everyone else went remote, and what small businesses must do to get found as search shifts from Google to AI. We cover: • Why he bet on an office and community when everyone said go remote • How AI broke traditional SEO — and what actually wins now • Why video is the #1 way to get cited in AI-powered search • Using AI agents to catch red flags in your data before they become wildfires • How coaching high school football shaped his approach to accountability Watch the full episode and ask yourself: In a world full of AI content, what makes your business unmistakably real? Connect with Robb: LinkedIn: https://www.linkedin.com/in/robbfahrion/ Facebook: https://www.facebook.com/flyingvgroup Instagram: https://www.instagram.com/robbfahrion Twitter / X: https://x.com/robbfahrion Website: https://www.flyingvgroup.com/

Friend, let's talk about AIO!Nicole has been working in the wedding industry marketing for over a decade and specializes in SEO and AIO, helping photographers and event professionals get found by their ideal clients through both traditional and AI search.In this episode, we're talking about what AIO actually means, how AI search is different from Google, and what wedding photographers can be doing now to make sure their businesses show up when couples start asking AI for recommendations.We also talk about websites, blogging, SEO, and the simple things photographers can start doing to improve their visibility.If you've been wondering what AI search means for your photography business, this episode is a great place to startYou can find out more about Nicole here:Her Website: Lattes For LunchHer Instagram

Most health experts who take insurance have been told the same thing. If you want to make real money, drop insurance and start selling high-ticket cash pay programs. I like a good cash pay program. I also think that advice gets applied to practices where it makes very little sense. This episode is a real coaching conversation with my client Angelina, who owns an established, heavily insurance-based dietitian practice in Ohio. She has clients, she gets referrals from gastroenterology groups, and her reimbursement rates are solid. The most important question for her business was never whether to blow up a working model. It was how to make that model more profitable, more differentiated, and less dependent on adding sessions to her calendar. We build a hybrid offer in real time, where insurance covers the clinical sessions and the client pays separately for the testing, messaging access, and resources insurance was never going to cover. We get into pricing, continuity, boundaries around access, and how to position a practice so the big insurance-based platforms stop being competitors at all. If the only two options you've been given are more 1:1 sessions or stop taking insurance, this conversation gives you a third option that's got serious potential. Timeline Highlights [00:00] – Why "stop taking insurance" is the wrong first move for an established practice [08:16] – Angelina's setup: buying a twenty-year-old insurance-based practice in Ohio [12:57] – How a hybrid offer works and what the cash portion actually pays for [15:51] – Competing with Nourish, Fay, and BerryStreet without competing on price [20:44] – Naming the specific result: healing IBS and IBD instead of managing symptoms [29:08] – Building a low-ticket continuity offer so clients don't disappear at month four [33:10] – What belongs on the cash-pay side: testing, meal plans, supplements, portal resources [37:40] – Pricing the hybrid when insurance already covers part of the total [42:44] – Why graduating every client costs you revenue and costs them results [48:40] – Setting messaging boundaries before you need them [55:45] – SEO, GEO, and Google reviews for a practice built on local referrals [1:04:41] – Doubling income without adding a single session Top Quotes from the Episode "You can't out-price a company with venture funding and insurance leverage. The move is to build something they aren't even offering." "Nobody stands in a parking lot deciding between McDonald's and a good gourmet burger. Those aren't the same product, and your practice shouldn't be the same product as a platform handing out free sessions." "Insurance teaches people to buy an hour of your time. A signature offer teaches them to buy a result." "The cash portion of a hybrid offer covers everything insurance was never going to pay for, which is usually the part that creates the outcome." "Not everyone wants to be graduated. I've worked with the same trainer for eleven years because I like having the help, and your clients are no different." "People overstuff their deliverables and then spend years on the hook for all of it. The better question is what's the least amount of support someone needs to get what they came for." "Set the boundary before you need it. Renegotiating access after someone has already crossed the line is a much harder conversation." "This model lets you earn twice as much from the same number of sessions, or keep the income steady and cut your session load in half." Links & Resources Take the CEO Type Quiz Practice Better (EHR, client portal, messaging, program delivery) If this one landed, follow the podcast, leave a review, and send it to a practitioner who's been told insurance is the reason they aren't making enough.

Do health coaches really need to keep pumping out new content every week to attract clients? According to content strategist Jana Osofsky, the answer is no. In this episode of the Health Coach Academy Podcast, Omar Cumberbatch sits down with Jana to rethink one of the most misunderstood marketing tools for health coaches: blogging. Instead of treating your blog like an endless content treadmill, Jana teaches coaches to build what she calls a Capsule Blog Library—a strategic collection of approximately 12–20 pieces of long-form content designed to answer the questions, address the objections, and communicate the ideas your ideal clients need to understand before they're ready to work with you. The goal isn't simply getting more website traffic. It's getting the right people to your website and creating content that moves those people closer to becoming paying clients. Jana explains the critical difference between blogging as a business and blogging for your business. For health coaches, service providers, and entrepreneurs, those require very different content strategies. Rather than chasing page views and constantly searching for new topics, Jana recommends creating long-form thought leadership that establishes your expertise and helps prospects understand why your approach is different. In This Episode, You'll Discover: Why blogging is still a powerful marketing strategy for health coaches The difference between blogging for traffic and blogging to generate clients What Jana's Capsule Blog Library is and why you may only need 12–20 strategic posts How long-form content can build trust, authority, and credibility with potential coaching clients Why you don't necessarily need massive website traffic to make your blog profitable How to decide what your ideal clients actually need to hear before they're ready to buy Why repeating your best marketing messages may be more effective than constantly creating something new How to repurpose and redistribute existing content instead of staying trapped on the content-creation treadmill Why Jana recommends focusing on your audience before obsessing over keywords and technical SEO How her "Unforced SEO" approach can help coaches create content they actually want to promote How AI and ChatGPT are changing blogging and Google search Why completely AI-generated content can struggle to communicate your unique perspective How health coaches can use ChatGPT as a writing assistant without outsourcing their thought leadership Why your ideas, opinions, methodology, and perspective are becoming even more valuable in an AI-driven world AI Should Enhance Your Voice—Not Replace It Jana also shares a practical approach to using AI for content creation. Rather than asking ChatGPT to determine what you believe and then write an entire article for you, Jana encourages coaches to develop the core ideas themselves first. In her process, coaches outline with their own brains and establish their unique point of view before bringing AI into the drafting process. The result is a hybrid approach: use AI to become faster and more efficient while keeping the expertise, experiences, opinions, and thought leadership that make your content uniquely yours. That's especially important as AI-generated answers increasingly give consumers basic information without requiring them to visit a website. Generic information is becoming easier to obtain. Your unique perspective is what AI can't easily replace. Stop Asking, "What Should I Post?" One of the biggest takeaways from this conversation is a simple shift in how health coaches approach content marketing. Instead of constantly asking: "What should I write about this week?" Ask: "What does my ideal client need to understand, believe, or feel before they're ready to buy my offer?" Build your content around those answers. Then repeat those core messages consistently. Jana argues that repetition—not an endless stream of brand-new ideas—is what helps your audience understand what you do, trust your expertise, and eventually associate you with the problem you solve. For health coaches who are exhausted from trying to keep up with Instagram, TikTok, YouTube, podcasts, newsletters, blogs, SEO, and the latest algorithm, this episode offers a refreshingly different approach: Create fewer pieces of content. Make them more strategic. And make every piece work harder for your business. About Jana Osofsky Jana Osofsky is a content strategist who has spent years helping coaches and service providers—particularly health coaches—use blogging, Pinterest, and long-form content to grow their businesses. After working in corporate HR and marketing, Jana moved into online business and spent approximately five years providing done-for-you Pinterest strategy and blog strategy services. After repeatedly hearing clients ask not simply where they should promote their content but what they should actually create, she developed her High Leverage Content approach. Today, she helps entrepreneurs create strategic long-form content designed not merely to attract attention, but to help turn the right readers into paying clients.  

Painting contractor marketing, painting business marketing, Facebook Ads, Google Ads, SEO, and painting leads — which marketing strategy should you actually use to grow your painting company?Brandon Pierpont, founder of Painter Marketing Pros, breaks down exactly which marketing channels painting contractors should focus on at each stage of growth — from starting at $0 to scaling beyond $1 million in annual revenue.Instead of throwing money at every new marketing strategy, Brandon lays out a roadmap for choosing between free marketing, Facebook Ads, Google Local Services Ads, Google PPC, SEO, referrals, social media, and more.In this episode, you'll learn:• The marketing fundamentals every painting company needs• How to market a painting business from $0–$500K• When painting contractors should start running paid ads• Facebook Ads vs Google Ads for painting leads• Why some contractors think Facebook Ads “don't work”• When Google PPC actually makes sense• How to use Google Local Services Ads• Why reviews and referrals are so valuable• When to invest in SEO• How to build long-term brand equity• Why your sales system matters just as much as lead generation• How local Facebook groups can generate painting leadsStart your Free 14 Day Trial for Routemize - https://routemize.com/Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen#PaintingContractor #ContractorBusiness #ArtificialIntelligence #AI #PaintingBusiness #HomeServices #BusinessGrowth #ContractorSecrets

Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing hires and now runs an AI search agency advising fractional CMO clients including Multisensor AI and FORM Kitchens. She outlines how to run an AI visibility audit to benchmark brand and competitor citations across generative engines, exposing which source types actually drive AI answer inclusion. The discussion reframes AEO as an extension of proven SEO fundamentals rather than a separate, channel-hungry discipline.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan Mail In this episode of Coffee N°5, Lara Schmoisman chats with Jadon Wyant, CEO of Sorcea. Jadon dives into how data-driven insights are transforming the beauty and wellness industries, sharing how his platform cuts through the noise of an oversaturated market. From collecting authentic consumer experiences to helping brands refine their marketing strategies, this conversation uncovers the methodology behind turning raw data into powerful social proof for skincare, cosmetics, and beyond.• Key Topics Covered:How data-driven insights are revolutionizing market intelligence in beauty and wellness.The origins of Sorcea and solving the consumer problem of product overwhelm.Methodologies for collecting, verifying, and ensuring authentic user data across regions.How emerging brands leverage consumer data to improve SEO, copy, and targeted marketing.Targeting Gen Z, expanding into color cosmetics, and scaling a tech-driven platform.• About Jadon Wyant:Jadon Wyant is the CEO and founder of Sorcea, a data platform transforming how beauty and wellness brands understand consumer behavior. Combining a background in accounting and data analytics with a passion for innovation, Jadon builds tools that deliver verified consumer insights and social proof. Under his leadership, Sorcea helps brands optimize their product strategies, build trust, and drive sustainable growth across dynamic demographics. 

In a fascinating panel discussion, executives from Couchbase, SentinelOne and AWS share strategies ensuring the highest adoption and ROI when deploying AI and the pitfalls to avoid along the way.Topics Include:Agentic AI marks shift from clever data to autonomous agentsOrganizations sit at different AI maturity levels, not uniformOnly 31% of adopters see measurable financial impact from AIAdoption friction, not access, is what stalls most AI valueSegment your workforce: innovators, pragmatic majority, and reluctant laggardsGive innovators tools, budget, and freedom before chasing laggardsVisible recognition programs turn early innovators into internal role modelsAI-ready data infrastructure remains the top blocker to real adoptionFuture AI value concentrates at customer-facing, transaction-level touchpointsCoding tools see fast uptake; broader business adoption lags behindAI is quietly rewriting SEO, SEM, and lead-routing strategyAgent trust requires both clean data and strong safety guardrailsHuman-in-the-loop review lets AI handle investigation, humans decide outcomesIn agentic AI, go-to-market partnerships matter more than past tech wavesStrong tech-platform partnerships help smaller vendors punch above their weightMarketplace listings can cut sales cycles from months to weeksBest partnerships form around solving hard problems, not quarterly quotasConfidence gap: only 38% of employees feel AI-readyParticipants:Deirdre Toner – President & Chief Commercial Officer, CouchbaseEran Ashkenazi - Chief Business Officer, SentinelOneConnie de Lange – Director, AWS Strategic Customer & Partner Marketing, North America, Amazon Web ServicesMatt Wood – Chief AI & Technology Officer, Amazon Web Services See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Your website can be gorgeous and still quietly lose you clients in seconds. In this episode, I share a simple way to spot what is really happening when someone lands on your homepage, clicks around for a moment, and disappears and why the answer is usually not a full redesign or “more traffic.”We break down the five layers of a website that actually works. We talk through the shift from thinking “Is my website good enough?” to asking the question that matters more: “What do I want a visitor to do next, and is it obvious?” Along the way, we connect the dots between customer language, conversion focused copywriting, and SEO keywords that help people discover you through search and increasingly through AI and answer engine optimization.Then we get tactical with three common website leaks and how to fix each one. If you want your website to do its job, listen now, then take the marketing clarity quiz at https://janicehostager.com/quiz. Send us Fan MailSupport the showShow Notes  

Growing your podcast doesn't have to mean chasing listeners all over the internet. Today, I'm sharing the condensed version of the podcast SEO presentation I gave at the Empowered Podcasting Conference... a 3-step strategy that attracts the right listeners while you're offline. You'll learn where podcast search actually looks, the one-time optimizations that quietly work around the clock, and the 10-minute habit that helps new listeners find every episode you publish. Take Your Next Step:Podcast Roadmap: www.ThePodcastTeacher.com/roadmap50+ Podcasters Launch Club: www.ThePodcastTeacher.com/clubA free consultation: www.ThePodcastTeacher.com/consultSend me your podcasting question: www.ThePodcastTeacher.com/questionThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Send a message to InsidetheSquareWill Google penalize your Squarespace website because you used AI to write your content or code? Not automatically, but what you actually publish still matters. In this episode of Think Inside the Square, I'm breaking down what Google currently says about AI-generated content, how to review AI-written copy before adding it to your Squarespace site, and why AI-generated CSS and JavaScript deserve an extra layer of scrutiny. We'll also talk about the SEO features Squarespace already handles for you, AI-powered search, llms.txt, and the three questions I ask before publishing anything AI helped create.Important Chapter Timestamps00:00 Does AI-Generated Content Hurt SEO?02:07 What Google Actually Says About AI Content04:19 What to Check Before Publishing AI Content05:24 Is Your AI Content Original Enough?06:52 Does Your Content Actually Answer the Question?07:50 AI-Generated Code on Squarespace10:05 What Does the Website Visitor Experience?11:15 Does Squarespace Already Have a Solution?12:32 Squarespace SEO in the Age of AI Search14:10 llms.txt + My Final AnswerFor a full transcript, resource links, and summary, visit insidethesquare.co/podcast/99Support the showThe term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.  For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

Is your small business stuck at a plateau? In this episode, Rachel breaks down how business coaching helps small business owners get unstuck, covering the strategic side (what to sell, who to work with, where to focus your time) and the mindset side (imposter syndrome, confidence, and follow-through). Learn the signs it's time to hire a business coach, what coaching typically costs, and how the right coach helps you finally work ON your business instead of just in it. Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class  My free resources are here- https://www.etchedmarketing.com/freebies  Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting   Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest     Do you have a question you'd like me to answer on the podcast? Ask it here -  https://forms.gle/Fbrqpmss6gxUnaMj7

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGBP profiles are not getting reviews back after reinstatement.New AI optimization audit tool.Studies on how AI works in SEO.What should I do if my address is in a small city, but I want to rank in a bigger metro?How long does it take to get photos taken down?Should I have both an SAB profile and a storefront profile for the same business?Is there a way to know if you've lost reviews?How can I prepare for the GBP and LSA migration if certain information doesn't match?Should I be putting ads in ChatGPT?What is the best way to build citations from scratch?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

How to Get Found Online: SEO, Relationships & Turning Visibility Into BusinessWhat good is having a great business if nobody can find you?In this episode of Networking Habits, Ian Tolson sits down with Brandon Leibowitz, founder of SEO Optimizers, to talk about one of the most important parts of building a business today: getting discovered.Brandon has been helping businesses improve their online visibility since 2007, specializing in SEO strategies that help turn website traffic into leads, customers, and sales.But this conversation goes beyond simply ranking on Google.Ian and Brandon explore how entrepreneurs can build visibility, create trust, develop relationships, and consistently take the actions that lead to long-term growth.They discuss:Why being good at what you do isn't enough if people can't find youHow SEO can create a steady source of organic trafficThe connection between visibility, trust, and business relationshipsWhy backlinks and relationships with other websites matterCommon SEO mistakes entrepreneurs makeHow to create content that actually gets discoveredWhy consistency matters more than chasing quick resultsHow podcasts can become powerful marketing and SEO assetsHow entrepreneurs can turn online visibility into real business opportunitiesBrandon's story is a great reminder that building a successful business isn't about one magic tactic. It's about learning, building relationships, creating value, and consistently taking the right actions.If you're an entrepreneur, business owner, or professional trying to get more people to discover what you do, this episode is for you.https://seooptimizers.com/about/brandon-leibowitz/

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/