Podcasts about SEO

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    Best podcasts about SEO

    Show all podcasts related to seo

    Latest podcast episodes about SEO

    insight
    En 2025, peut-on encore se passer de l'IA dans les processus créatifs ? - Nouveau Monde

    insight

    Play Episode Listen Later Jul 1, 2025 35:56


    Maxime Patrice, directeur général et directeur de création de l'agence Nouveau Monde, nous plonge dans les coulisses de la création à l'ère de l'intelligence artificielle. De la recherche d'idées à la production de contenus, l'IA bouleverse les méthodes et les habitudes. Comment cette technologie s'intègre-t-elle dans le quotidien des créatifs ? Faut-il forcément l'adopter, ou préserver une approche plus artisanale et humaine ? Comment rassurer les marques et conserver du fond, du sens et de la singularité face à des outils toujours plus performants ? Il nous répond !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

    Search Camp Podcast (SEO + SEA)
    SEO-Monatsrückblick Juni 2025: AI-Suche, Markup, llms.txt + mehr [Search Camp 379]

    Search Camp Podcast (SEO + SEA)

    Play Episode Listen Later Jul 1, 2025 16:38


    Im SEO-Monatsrückblick für den Juni 2025 stelle ich 12 aktuelle SEO-relevante Themen vor: Was tut sich in der Welt der AI-Suche? Welche wichtigen Änderungen gab es bei den strukturierten Daten? Und welche Änderungen gibt es in Bezug auf die llms.txt? Das und viel mehr gibt's hier in komprimierter Form. Shownotes (Links auf die 12 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc379 Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo Markus bei LinkedIn hinzufügen/ansprechen: https://www.linkedin.com/in/markushoevener/ Unsere Online-Seminare bei OMCampus: https://omcampus.bloofusion.de/

    Where It Happens
    This AI Agent creates 1000+ SEO Pages in 52 min (Claude + MCP + Cursor)

    Where It Happens

    Play Episode Listen Later Jun 30, 2025 51:57


    Join me as I chat with The Boring Marketer to demonstrate how non-technical marketers can use AI tools like Cursor and Claude Code to build programmatic SEO strategies without coding knowledge. He walks through a complete workflow from keyword research to deploying a live comparison page for AI tools, showing how this approach can potentially generate thousands of targeted pages to capture search traffic. The demonstration highlights how AI is blurring the line between marketers and developers. Timestamps: 00:00 - Intro 01:35 - Cursor Overview 03:50 - Claude Code Overview 09:47 - Using FireCrawl MCP scrape website data 13:13 - Programmatic SEO Explained 15:25 - Benefits of Claude 4 Opus Max 17:48 - Using Perplexity MCP to find AI tool comparison keywords 22:44 - Creating a PRD for the project 24:58 - Using Claude Code for Programmatic SEO 29:21 - Why learn to use tools like Cursor 30:58 - Cursor + Claude Code vs n8n 40:06 - Cost of Claude Code 42:51 - Deploying the page to Vercel 45:28 - Reviewing Deployed Page Get Your Complete Financial OS at https://www.brex.com/sip Key Points: • James (The Boring Marketer) demonstrates how to use Cursor and Claude Code to build programmatic SEO pages without coding knowledge • The workflow combines MCPs (Model Control Protocols) like FireCrawl and Perplexity for research with Claude Code for implementation • James shows how to create a comparison page template for AI tools that can be replicated for thousands of keywords • The entire process from research to deployment happens within the Cursor environment using natural language prompts The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND THE BORING MARKETER ON SOCIALX/Twitter: https://x.com/boringmarketer LinkedIn: https://www.linkedin.com/in/jadickerson/

    Listing Bits
    AI and compliance with Todd Carpenter of Styldod

    Listing Bits

    Play Episode Listen Later Jun 30, 2025 41:42


    In this episode of Listing Bits, Greg Robertson sits down with Todd Carpenter, SVP of Industry Relations at Styldod, to talk about the evolution of real estate technology—from mortgage lead gen to photo AI. They dive deep into how Styldod uses artificial intelligence to help agents with virtual staging, automate compliance workflows, and extract property data directly from listing photos. Todd also shares his career journey through early online mortgage startups, NAR, and RE.net culture to where he is today—working on AI-powered tools designed to modernize listing input and photo compliance for MLSs. Key Takeaways Career Journey – Todd shares his path from growing up in real estate, to working in mortgage tech, to leading social media strategy at NAR, and now serving at Styldod. Photo Compliance and Automation – Styldod's AI can detect and automatically correct issues like branding, people, pets, or license plates in listing photos based on MLS rules. Data Extraction from Photos – The AI identifies room types, finishes, and furniture to help pre-populate listing details and property descriptions. AI-Powered Listing Input – Discussion on how AI can assist in streamlining listing input and future MLS integrations without replacing MLS platforms themselves. Visual Staging and Marketing Add-ons – Styldod enables decluttering, virtual staging, and style customization through a seamless workflow integrated into MLS photo upload processes. Product and Pricing Models – Overview of different pricing approaches for MLSs, agents, and brokers—either as direct charges or revenue-share options. Reimagine.AI – Styldod's consumer-facing product with over 2 million users, offering swipe-based before-and-after image tools. AI Search and Industry Disruption – Todd and Greg speculate on how on-device AI and generative agents may reshape search, SEO, and real estate monetization in the future Contact Todd Email: todd@styldod.com LinkedIn   Links: Reimagine Styldod   Our Sponsors Trackxi – Real Estate's #1 Deal Tracking Software Giant Steps Job Board – Where ORE gets hired   Production and editing services by: Sunbound Studios

    Content, Briefly
    Sean Blanda on what it means to "Own Your Platform" in 2025

    Content, Briefly

    Play Episode Listen Later Jun 30, 2025 32:57


    In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today's shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/Gate Check Studios: https://gatecheckstudios.com/Try Superpath Pro free: https://www.superpath.co/Check out our podcast chatbot: https://podcast.superpath.co/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

    Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
    #306 | The Mental Trap Is Blocking Your Ability To Grow & Monetize (Without You Realizing It)

    Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters

    Play Episode Listen Later Jun 30, 2025 16:32


    Are you unknowingly sabotaging your podcast growth by doing more instead of thinking smarter?Most podcasters believe the key to growth is producing more content, more consistently, or promoting harder. But in this episode, we reveal the hidden mental trap—tunnel vision—that quietly derails even the most motivated creators.You'll discover how this invisible force steals your focus, leads to bad decisions, and keeps you stuck in survival mode instead of strategic thinking.Here's what you'll learn:The 3 hidden growth stages most podcasters skip—and why it matters.How we lost $100K by chasing the wrong growth lever (so you don't have to).A dead-simple mindset shift that creates momentum, traction, and trust with your audience.If your podcast growth has plateaued, this episode will show you exactly why—and how to change it. Tune in now to get out of the tunnel and back into your zone of growth.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

    Buzz Dental
    Routines That Build Revenue: Small Shifts, Big Wins for Dentists

    Buzz Dental

    Play Episode Listen Later Jun 30, 2025 18:26


    On this episode of Best Dental Marketing, we explore how implementing small but consistent routines—like focused morning huddles, end-of-day reflections, and diligent tracking of new patient leads—can create significant revenue growth and operational improvements for dental practices. We also review the importance of team-wide goal setting and the distinction between distraction and dispersion, emphasizing how consistent routines drive patient trust and practice success. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

    Search with Candour
    Save Money on SEO & PPC Campaigns with Chris Ridley | Search With Candour

    Search with Candour

    Play Episode Listen Later Jun 30, 2025 58:44


    Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.Links to follow Chris:Website: https://www.evoluted.net/LinkedIn: https://www.linkedin.com/in/chris-ridley/Linktree: https://linktr.ee/PPC_ChrisDigital E-A-Ts: https://www.digital-eat.com/chris-ridley/Related article: https://www.evoluted.net/resources/seomonitor-adsync-script00:00 Introduction01:01 Welcome to Search With Candour02:40 Welcome Chris Ridley04:31 The Concept of Search Cannibalisation15:03 Implementing the Tool: Technical Details17:40 Challenges and Future Adaptations31:33 Understanding User Journeys and Brand Awareness32:25 Google Ads Reporting and Data Transparency34:55 The Importance of Business Objectives in Marketing37:58 Multi-Channel Marketing Strategies46:11 Effective Use of Remarketing50:51 Recommendations and Tools for Marketers56:56 Upcoming Guests and Future Topics

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
    Building a $30M Agency with the Right KPIs, AI Hacks & Client Moves with Chris Dreyer | Ep #808

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

    Play Episode Listen Later Jun 29, 2025 35:24


    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder what separates a $1M agency from a $30M agency? It's not just better SEO or more employees. It's how you run the business behind the scenes. We sat down with today's featured guest to dig into what's powered his insane growth from barely crossing seven figures back when we first met… to now staring down $35–$40 million in pure service revenue. He's sharing some great advice on the evolution of his role as CEO, his new-found love for podcasting, and all kinds of golden nuggets for agency currently in the “no man's land”. Chris Dreyer is the CEO of Rankings.io, a law firm marketing services agency that delivers exceptional results for attorneys without compromising on customer service. He'll discuss his agency's substantial growth from under a million to over $30 million in revenue, his reliance on data and key performance indicators (KPIs), the transformative role of AI in various aspects of his operations, the importance of in-person client meetings for building relationships, and much more. If you're still guessing your numbers or putting off tracking your team's time — you'll want to pay attention. In this episode, we'll discuss: The CEO's true job. Hidden agency growing pains. The key to client happiness. In-person hustle and outbound sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Why Data Became Like a Religion Back when Chris and I first locked ourselves in a tiny Atlanta room for a workshop, Rankings.io was barely peeking over the $1M mark. He was still deciding who to serve and how. Fast forward about 8-9 years to today, and he says there's no bigger reason for his success than his top-to-bottom data obsession. Most agency owners track just enough to feel busy: a few pipeline numbers, maybe close rates if they're fancy. But Chris tracks everything. He knows the lifetime value of a client paying $5K a month versus $10K a month. He knows exactly how each account manager's retention rate impacts revenue. He even scores sales reps like a fantasy football league. And it's not just vanity metrics. If an account manager is great at keeping clients but terrible at preserving the original retainer size, they fix it. If time tracking shows poor utilization? They fix it. It's relentless. The big unlock for him was getting a real CFO to build this machine — and shifting from QuickBooks to more robust systems like Sage. No more flying blind or hoping for the best. If you don't know your LTV, churn, win rates, and retention by the exact dollar, you're leaving growth up to luck. How AI Became His Secret Weapon (and Why You Should Care) Most agency owners dabble in AI: a blog here, a few prompts there. Chris has gone full cyborg. Every single month, his team uploads their entire reporting package into ChatGPT. They don't just glance at dashboards — they get an AI board of advisors that points out trends, flags issues, and even suggests campaigns based on sales funnel leaks. If they have clients applying but not booking, the AI says: launch a re-engagement sequence. If they're not sure why the expense spike looks off, the AI will cross-check it with your event calendar. Chris used to hate looking at financials — now AI does the heavy lifting. When it comes to AI agents, they're not doing as much and prefer to use AI assistants for content, link building, and optimization. He even has an AI board of advisers with different personalities. This isn't replacing people. It's leveling them up. It's like strapping a rocket to every role — so you can do more without burning out your team. If you're not leaning on AI for context and next steps, you're probably making slower (and worse) decisions than your competitors. The CEO's True Job: Gotta Catch ‘em All Now that he's running an agency pushing $40M in service revenue (not pass-through, real revenue) Chris defines his role as: “Playing people Pokemon. Gotta catch ‘em all. I get the clients, and my president keeps them.” He sets the vision, runs point on marketing and sales, hosts the podcast, and stays the face of Rankings.io. Meanwhile, his right-hand man, Stephen, owns retention and delivery. This split lets Chris hunt big opportunities without getting bogged down in fulfillment fires. It's the perfect example of how an owner's role must evolve. If you're still stuck in the weeds, wearing every hat, and calling that “leadership” — you're capping your agency's growth. The goal isn't to do everything. It's to build a team that does everything better than you ever could alone. And Chris's story is living proof. The Hidden Growing Pains Nobody Warns You About Ever heard of the dreaded “no man's land” for agencies? For Chris, it began after he crossed the $8M to $10M mark and things got painfully awkward fast. In this stage, you're forced to hire the roles that don't directly bring in revenue: HR, finance, middle managers. Suddenly, your once-scrappy margins start leaking everywhere. It feels counterintuitive, all these new salaries, and yet no extra billables. But here's the catch: this is the awkward but necessary step that'll set you up with the infrastructure to move from $10M to $15M, $20M or beyond. This is generally the zone where you feel like an imposter CEO — one foot in the hustle, one foot in the corporate world you swore you'd never build. The truth is, every growing agency owner faces this inflection point. And if you get it right, you build a structure that can handle scale. If you get it wrong, you risk staying stuck at the same revenue ceiling year after year. You Can't Turn It Off — And Maybe That's Okay Most founders agree they find it difficult to turn their business brain off, and honestly, they don't want to. Business is the hobby. While their kids are at soccer practice, their brain is rewriting the service agreement or tweaking a proposal. Sure, there's a cost. Vacations come with podcast episodes in the car. Weekends sometimes mean scanning P&L spreadsheets. But, as Jason and Chris admit: the key to staying sane isn't to “balance it perfectly” — it's to have the right partner who gets the obsession. Because when you're building a business that supports dozens, even hundreds of families, switching it off just isn't realistic. So you find the support system that lets you go all in and come home for dinner. Why Core Values Actually Matter Early on, you might roll your eyes at “company core values.” Chris admits he did and saw it as just a lot of fluff. But once you're managing 50, 100, or more people, vague values don't cut it — you need a shared language to protect the culture. His agency now runs on three non-negotiables: Excellence (do great work, always) Execution (don't just talk, get it done) Grit (stick with hard things for the long haul) While he used to rely on platitudes like “team player” — he sees now that the wrong person will be weeded out fast as long as the core values are clear. He also bails at the mention of “work-life balance” in an interview. Because for this team, the culture is built for people who like working hard. The Surprising Key to Client Happiness Think your killer case studies will keep clients happy forever? Think again. Client happiness is very subjective and your biggest churn risk isn't bad work — it's bad relationships. Sure, you can track Net Promoter Scores all day. But real retention comes from catching early warning signs, which Chris calls “saves”. A client going quiet, missing calls, or hinting they're not vibing with an account manager should be signs to take action, if you start tracking them, as he has. And here's the overlooked move more agencies need to revive: visit your clients in person. Everyone's got Zoom fatigue. Booking a flight and breaking bread goes a long way toward making you not just a vendor, but a trusted partner. How In-Person Hustle and Outbound Hunting Keep You on Top Even with all the fancy dashboards, AI copilots, and mega forecasting tools, Chris and his president still jump on planes to shake hands with clients. They even budget for it. When you're running a high-ticket service where each client can be worth $125,000 or more over their lifetime, dropping a couple grand to show up in person is a no-brainer. It's how you show you care more than the next guy who's sending templated emails and hiding behind Slack. Chris's take is simple: Want to stand out? Do what you say you're going to do. Show up. Make your clients look like heroes. When a big-name CEO flies out to see you — even if you didn't sell them the deal — you remember that. Big relationships should get the handshake treatment. Using AI for Confidence in an Agency Acquisition Chris didn't buy another agency until he was already pushing $30 million, while most owners pull that trigger way earlier to leapfrog plateaus. Why wait? According to Chris, he didn't have the confidence to do it. Until AI changed that. He used ChatGPT to run diligence questions, draft the LOI, check for financial holes, and sanity-check the entire earnout structure. Sure, he has a great CFO — but that AI second brain made the whole thing faster and way less intimidating. Now that he's got the first deal under his belt, he's hungry for more. That's how scale works: get clarity, take the shot, rinse and repeat. Pro tip: If you're scared to buy, partner, or hire, dump your numbers into AI. Ask it what it would worry about if it were buying you. It'll show you every skeleton in the closet — so you can fix them now. Why Outbound Sales is Your Insurance Policy Chris used to be very resistant to doing outbound but now it is saving him from the Google rollercoaster. Inbound is sexy when it works. But we all know it can be feast or famine. Algorithms change. Referrals dry up. And you're stuck hoping this month's pipeline looks like last month's. After getting tired of hoping, Chris built an outbound team that's now about 30 people deep. He's got BDRs making 50 high-quality calls a day, sending out handwritten notes with books, running multi-channel outreach, and gifting prospects to cut through the noise. Each practice area has its own sales enablement rep feeding lists, building sequences, and arming the closers with context. It's consistent and it means Rankings.io can hunt, not just fish. Big lesson: if you don't control at least three lead sources (inbound, outbound, and strategic partners), your agency's growth is on borrowed time. Don't put all your eggs in Google's basket. Outbound is insurance. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

    I Am Refocused Podcast Show
    How Dan Shinder Built a 100M+ Reach Brand with ZERO Ads | Social Media Masterclass

    I Am Refocused Podcast Show

    Play Episode Listen Later Jun 29, 2025 33:57


    In this powerful episode of I Am Refocused Radio, we sit down with content marketing legend Dan Shinder—the founder of Drum Talk TV, a global lifestyle brand that reaches over 100 million people a year… without spending a single dime on ads or SEO.Dan breaks down how he organically built a social media empire, what most people get wrong about marketing, and how YOU can grow your business no matter your industry. Whether you're a creative, entrepreneur, or agency owner—this conversation is packed with strategies, wisdom, and inspiration you won't find anywhere else. Oh—and did we mention he's a family man with 11 kids, 19 grandkids, and a heart bigger than his following?https://drumtalktvbrilliance.com/https://www.facebook.com/drumtalktvhttps://twitter.com/drumtalktv https://www.youtube.com/@DrumTalkTV https://instagram.com/drumtalktv https://www.linkedin.com/in/danshinder/#DanShinder #SocialMediaMarketing #DrumTalkTV #BrandBuilding #Entrepreneurship #IAmRefocusedRadio #ContentMarketingBecome a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.

    We Don't PLAY
    Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jun 29, 2025 103:35


    Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this episode, Favour focuses on Search Engine Optimization (SEO) and its importance for online visibility and business growth. They break down an SEO checklist, emphasizing fundamental elements like website setup with Google Search Console and Bing Webmaster Tools, keyword research, and on-page SEO including image optimization, internal and external linking, and meta descriptions. They also touch upon off-page SEO through platforms like Google Business Profile and the critical role of content SEO in attracting and engaging audiences. The conversation highlights the increasing synergy between SEO and AI, suggesting that structured data and updated content are vital for being referenced by AI agents.What are the fundamental steps for setting up a website for SEO?To effectively set up your website for SEO, the initial and non-negotiable steps involve connecting your website to both Google Search Console and Bing Webmaster Tools. These platforms act as "internet service providers" for search engines, making your website visible, readable, accessible, clickable, and findable.Additionally, generating and submitting a sitemap is essential. The sitemap serves as the "brain" of your website, providing search engines with a structured map of all your pages, including product links, categories, tags, and blog posts, allowing for efficient indexing and visibility.Why is keyword research critical for business growth in SEO?Keyword research is paramount because it allows businesses to prioritize information based on what their target audience is actively searching for, considering both search volume and keyword difficulty.What are the key elements of effective on-page SEO?Effective on-page SEO involves optimizing various elements within your website's pages to improve visibility and user experience. Key elements include:Image Optimization: Compressing images to reduce file size without sacrificing quality (e.g., using tools like compressor.io) and renaming image files with relevant keywords. This improves page load speed, which is crucial for user retention.Internal and External Linking: Strategically incorporating internal links to guide users through your website and external links to relevant, authoritative sources.Meta Descriptions: Crafting compelling meta descriptions for each page, acting as "preview text" to entice users to click from search results.Heading Tags: Utilizing H1, H2, and H3 tags not just for visual hierarchy but also for screen readers and search engine crawlers to understand the structure and main topics of your content.Content Legibility: Ensuring text is easy to read by using appropriate font sizes, breaking up large blocks of text with white space, and incorporating bullet points and bolding for skimability.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
    Is optimizing content specifically for AI summarization a legitimate strategy?

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Play Episode Listen Later Jun 28, 2025 2:49


    Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation for AI consumption. He distinguishes between valuable approaches like leveraging original data and proprietary insights versus less effective tactics like mass-producing consensus content or simply replicating competitors' strategies. Einberger emphasizes that content built on expertise and unique perspectives represents a sustainable long-term approach while content created merely to game AI systems will likely fail.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Kapeel Gupta Career Podshow
    Navigating International Student Visa Challenges Made Simple

    The Kapeel Gupta Career Podshow

    Play Episode Listen Later Jun 28, 2025 14:40


    Send us a textI want you to close your eyes for a moment and imagine this: You, standing at the airport, passport in hand, a bag full of dreams, and your parents' teary but proud faces waving you goodbye. You're about to board a flight to a new country—a place where your future is waiting. Sounds like a Bollywood scene, right?But, hold on! Suddenly, the background music stops. You open your email and see: “Visa Application Rejected.” Your heart sinks. Connect With Kapeel Guptaor Click on the link: http://bit.ly/4jlql8sWhat You May Learn0:00 Introduction2:04 Mission Statement2:22 Why student's visas matter?3:!3 Common student visa challenges5:51  The real impact of visa challenges6:35 Country specific visa hurdles7:52 Proven strategies to avoid visa issues9:27 Avoiding the most common mistakes10:28 Step by step visa application guide12:07 SEO types for study abroad aspirants12:31 Conclusion13:11 Call to ActionSupport the show

    YAP - Young and Profiting
    GaryVee: The Social Media Blueprint to Grow Your Business and Brand | Marketing | YAP Live

    YAP - Young and Profiting

    Play Episode Listen Later Jun 27, 2025 67:18


    Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast

    Edge of NFT Podcast
    Edge of Hot Topics: Bitcoin Treasuries, Fed Re Banking, and the Future of Crypto with Ben Schiller

    Edge of NFT Podcast

    Play Episode Listen Later Jun 27, 2025 22:42


    Join January Jones in this exciting episode of Hot Topics on the Edge of Show as she chats with Ben Schiller, CoinDesk's managing editor for features and opinion. They dive into the increasing trend of Bitcoin treasury strategies, the Federal Reserve's new stance on banking for crypto companies, and what it means for the future of institutional adoption. Also, get the latest scoop on the evolving content strategy at CoinDesk and emerging trends like Web3 gaming, NFTs, and AI integration in crypto. Perfect for anyone interested in the dynamic world of cryptocurrency!Support us through our Sponsors! ☕

    Local SEO Tactics and Digital Marketing Strategies
    12 Powerful SEO Tools Every Local Business Needs to Dominate Google in 2025

    Local SEO Tactics and Digital Marketing Strategies

    Play Episode Listen Later Jun 27, 2025 25:15


    Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition. What You'll Learn  How to pick and prioritize the right GBP categories to boost your rankings in Google's local pack Which SEO tools give the biggest ROI for local search performance, even if you're on a budget How to use keyword research and content strategies to build momentum and outrank your competitors Want to see how your business stacks up in local search? Claim your FREE SEO audit now and get a personalized breakdown of what's working, what's not, and how to rank higher in your area. https://www.localseotactics.com/12-powerful-seo-tools-every-local-business-needs-to-dominate-google-in-2025/  

    The Roofer Show
    437: From Google to ChatGPT: How Roofers Should Evolve Their SEO Strategy with Aaron Hockel

    The Roofer Show

    Play Episode Listen Later Jun 27, 2025 40:46


    In this episode of "The Roofer Show," host Dave Sullivan sits down with Aaron Hockel from Alta Vista Strategic Partners to discuss the significant challenges roofing contractors are currently facing. They delve into topics such as why fewer homeowners are interested in roof replacements, how rising interest rates are making things more challenging, and what increased competition means for everyone in the industry.Aaron offers some practical advice on how contractors can adapt, such as stepping up their digital marketing efforts, branching out into new services, and ensuring their online presence stands out. Dave also emphasizes the importance of responding to leads promptly and being proactive in reaching out to potential customers.Tune in to hear helpful resources for contractors and how consistent marketing and staying flexible are key to keeping your business growing, even as the market changes.What you'll hear in this episode:Current challenges facing roofing contractorsDecreased homeowner interest in roof replacementsImpact of rising interest rates on project initiationIncreased competition from financially robust companiesImportance of adapting marketing strategies to changing market dynamicsRole of SEO and online presence in lead generationInfluence of AI tools like ChatGPT on consumer behaviorNecessity of diversifying review platforms for better visibilityStrategies for proactive lead follow-up and networkingImportance of consistent effort and staying informed about industry changesResources:Connect with Aaron Hockel and AltaVista: Website, Email, and LinkedIn Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: theroofershow.com/rubyThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: theroofershow.com/ruby.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

    The Law Firm Marketing Minute
    Facebook Ads, Email Marketing & Everything Between - PT 1

    The Law Firm Marketing Minute

    Play Episode Listen Later Jun 27, 2025 28:20 Transcription Available


    Black Sheep Chiropractic Podcast
    I'm a Chiropractor - How Do I Ask For Online Reviews Without Sounding Desperate?

    Black Sheep Chiropractic Podcast

    Play Episode Listen Later Jun 27, 2025 33:15 Transcription Available


    In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal. Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose effectiveness, so continual efforts are essential. Common Mistakes: Relying on hope instead of a systematic approach. Viewing review requests as awkward or self-serving. Jerry recommends shifting the mindset to view reviews as a helpful service to future patients rather than purely self-benefiting. Creating a Review-Friendly Culture: Discuss the importance of reviews from early patient interactions. Utilize visible tools: posters, QR codes, signage. Regularly share patient testimonials on social media. Timing is crucial: delaying requests slightly ensures reviews reflect transformative patient experiences rather than superficial impressions. Practical Tips: Immediately capitalize on spontaneous praise by requesting reviews. Make review requests patient-centered, emphasizing how their feedback helps others. Use direct, short links and QR codes from Google Business Profile. Favor text-based requests over email. Engage staff to proactively support review requests. Pitfalls to Avoid: Never guilt-trip or beg for reviews. Do not offer incentives or discounts, as these violate Google's policies. Avoid emphasizing business needs over patient-centered language. Handling Negative Reviews: Negative reviews, while rare, can offer valuable insights. Jerry advises responding professionally and thoughtfully to negative feedback, turning it into an opportunity for demonstrating accountability and improvement. Consistency and Long-term Strategy: Jerry stresses the importance of consistent, ongoing review collection. Accumulating significantly more reviews than competitors can solidify long-term advantages in local SEO and patient trust. Final Thoughts: Excellence in chiropractic care combined with a positive mindset toward reviews and systematic integration into practice culture will yield sustained success. For chiropractors seeking additional help with websites, local SEO, or professional development, Jerry invites listeners to explore Rocket Chiro's Next Step program and other tailored services. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

    The Marketing Madmen
    189. Mic Drop: The Final Broadcast of Marketing Madmen

    The Marketing Madmen

    Play Episode Listen Later Jun 27, 2025 45:04


    Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands.

    Digitally Overwhelmed
    SEO Tips for Beginners(encore)/ ep327

    Digitally Overwhelmed

    Play Episode Listen Later Jun 27, 2025 25:01


    I love teaching about SEO! Here are three beginner tips for doing SEO (without the overwhelm!). Get more information about the Traffic Boost Email course here: https://digitalbloomiq.com/traffic-boost   Website Links: Full episode show notes for this episode: https://digitalbloomiq.com/seo-tips-for-beginners Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN

    Straight-Talk Solar Cast
    Solar + Senate II

    Straight-Talk Solar Cast

    Play Episode Listen Later Jun 27, 2025 13:07


    In this week's podcast we discuss the latest updates to the #OBBB and the effects of these changes. We also briefly discuss ChatGPT and how it recommends the best solar companies local to clients.About Jamie Duran & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brought to you by Solar Harmonics in ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight  – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Magnified Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. With offices in downtown San Francisco & Walnut Creek, California, Magnified⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Media is a ⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on digital marketing, local and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ national SEO, website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and lead generation for companies of all sizes.Magnified Media helps company leaders master their marketing by:• getting their website seen at the top of Google rankings, and• getting them more online reviews,• creating media content that engages with each client's target audience.In his spare time, Adam enjoys volunteering on the board of several community-based non-profits and his own weekly podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    Propel Your Practice
    Limited-Time Replay: AI Search Strategies for Clinics — Future-Proof Your Practice's Findability

    Propel Your Practice

    Play Episode Listen Later Jun 27, 2025 0:45 Transcription Available


    Live Webinar Replay: How AI Is Redefining Search for Clinics — and What You Must Do Next> https://propelyourcompany.com/ai-searchSign up now to watch it on-demand (available for a limited time).Send in your questions. ❤ We'd love to hear from you!

    SEO para Google

    El episodio basado en el artículo de Semrush, "We Studied the Impact of AI Search on SEO Traffic | Our Findings," analiza el impacto potencial de la búsqueda con inteligencia artificial (IA) en el tráfico SEO y los ingresos. Prueba Semrush gratis: https://borjagiron.com/semrush Basado en un estudio que abarca más de 500 temas relacionados con el marketing digital, la investigación predice que los visitantes de la búsqueda con IA superarán a los de la búsqueda tradicional para 2028. Aunque el tráfico combinado podría disminuir inicialmente, los visitantes de la búsqueda con IA son significativamente más valiosos, con una tasa de conversión 4,4 veces mayor. El estudio también revela que ChatGPT a menudo cita resultados de búsqueda de menor rango, y que Quora es la fuente más citada en las descripciones generales de IA de Google. Finalmente, destaca que los sitios web de empresas/servicios representan la mitad de los enlaces en las respuestas de ChatGPT, subrayando la importancia de optimizar el contenido del sitio web para los sistemas de IA. Artículo completo en inglés: https://www.semrush.com/blog/ai-search-seo-traffic-study/ Newsletter Marketing Radical: https://borjagiron.com/newsletterConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.

    Beginners SEO Podcast
    How To Rank For AI Overviews On Google

    Beginners SEO Podcast

    Play Episode Listen Later Jun 27, 2025 8:53


    Ask Me Your SEO Questions!Hello! Today I explain hat AI Overviews actually are and what they mean for SEO, and how YOU can rank higher for AI Overviews as a small business owner trying to grow your business website with organic traffic. And remember, as always, it's from a beginner's SEO perspective - no jargon here!  Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

    SEO Is Not That Hard
    Best of : The Flywheel Effect in content marketing

    SEO Is Not That Hard

    Play Episode Listen Later Jun 27, 2025 13:51 Transcription Available


    Send us a textSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

    Dental A Team w/ Kiera Dent and Dr. Mark Costes
    #1,012: Keep Your Team Effective During Summer Vacation Downtime

    Dental A Team w/ Kiera Dent and Dr. Mark Costes

    Play Episode Listen Later Jun 26, 2025 15:09


    As the weather heats up and schools let out, there's one main thing on people's minds: vacation! In this episode, Kiera talks about maximizing the slow days and weeks at your practice, including batching vacation days, production goals, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:01) Hello, Dental A Team listeners. This is Kiera, and I just thought this would be a fun one to release ⁓ right before we're prepping for summer, ⁓ because I know a lot of you want to take some summertime off, but our practices are still running, right? ⁓ A lot of times we don't want to close it down. Sometimes we want to close it down. So I thought, let's just pop on, do a quick tactical practical of what to do to have products for our team to figure out what to do to make this tour. You can have an amazing summer vacation and a profitable practice.   As always, Dental A Team is here for you. We are here for dentists and teams. We love consulting. We love working. We love making your life easy. We love helping you have the dream life that you've been looking for. And honestly, it's so magical to be able to help so many offices turn what they thought was impossible to possible. So today, let's dive in. Let's talk about, all right, I go on vacation, but my team's still working. What on earth should I have them do? Like...   honest to goodness, what do I do? So I'm going to give a few ideas, but before I get into that, I think it's super important that for future, some offices will actually strategically plan when doctors are off and when the full team is off. So what I would say is let's look at this and is this something that you want to do or is this a way to like max out all the vacations that you're looking to get done? Cause team members might be wanting to take vacation too, or is there a time of year that you want to take off?   that then the rest of your team could take off. So we're kind of like batching our vacations. Some offices will do that. And you can look at a projection forecaster and figure out, okay, how far do I need to go? What do we need to do? What would we need to produce? And it will help you actually set goals so that way you can be on vacation stress free. So that'd be number one. Other times offices love it. They love to where the hygienists are going to keep working pending upon your state laws. Front office is going to catch up, but what do we actually have them do? So that way they're working effectively.   we're able to move this practice forward. So things that I would recommend are always an operations manual. This is a great time. People always tell me, I don't have time, I don't have time, I don't have time. Let's actually get that operations manual completed. Let's build out the protocols, let's take the pictures, let's write the pieces. And we have an operations manual, a template in our, ⁓ in our virtual academy that all of our offices get.   And so like just certain things that you could do for like an office manager is leading morning huddle tracking. Like how do we track our production? How do we track our collections? How do we do our reappointments? How do we fill out our KPIs, end of day checklists, next day schedules, checking to see it? How do we fill out a scorecard of all of our metrics? What about for monthly closing the month by the fifth of every month? How do we do that? How do we set the supply budget for the next month? How do we do production and collections? Doctors, you might not even know how to do half this stuff I'm rattling off.   ⁓ making projections for the years, putting in our OSHA training, our HIPAA training, who do we contact for all of that, ⁓ looking at payroll, how do we do team training. For schedulers, would be like routes look prep, new patient referral tracking, confirmation calls of all the patients, re-care calls to fill the schedule, patient check-in. Like these are the type of protocols going out to our dental assistants and hygienists. How do we set up for...   breaking down a room, how do we do a bridge prep? How do we do burr blocks? How do we do the seric machine, changing traps, charting, checking insurance eligibility, cleaning the mill, co-diagnosing treatment, crown prep, crown seat, downtime. There are about a bajillion ⁓ protocols that your team could honestly do. And we have this whole beautiful checklist where you literally, who's writing it? When does it need to be done? What does it look like? And also in our template,   we show exactly how these protocols should be done. So like at the beginning, what's the purpose of this? What are the steps? What are the supplies needed? And then a picture of it if applicable. So that way everybody knows how to make this template. Everybody knows what we're looking for. We have it in there. So it's like all of them should have a purpose, step-by-step, supplies if needed picture, and then making sure that they're all in a word format. You can also add videos as well if you want. But if I had this much time, this much downtime,   I would set it with my team of how many protocols that we need to get written or also updating my operations manual. It is an amazing time to get so much work done. And this is just, feel like like dusting the baseboards. Like it's annoying, it's obnoxious, but it has to get done. And so really making sure we're maximizing our time on that to get that done. That's a huge, long beast of a project that if I'm out on vacation, yeah, that's a great one to get done. Other things you can do while you're out for your team to have downtime is,   Some offices are swapping softwares and it's a great time to get everything prepped, have everybody take on training modules, things like that. So if you know you want to swap a software, great time to do it. Get your whole team trained, have a team champion, their job is to swap X number videos. Please don't say like go learn it. Nope. Take our like template of all these protocols, have them learn how to do it in the new software so that way they're able to train people. So I definitely recommend if you're doing a software change, go on vacation, have everybody learn it while you're out. And then we come in or not even just the software, but implementing like   if we're doing flex or we're adding weave or we're adding Modento or adding whatever it is, whatever software, AI, we're adding toothy, we're adding Lassie, whatever it is, it's also a great time for the training to happen, the onboarding to happen without all the patient noise. Other things during this time, this is huge where I'm going after re-care and I'm going after unscheduled treatment and I'm also going after collections. Hard, hard, heavy hitting on the front office. And what I say is like, let's set goals before we leave of what we're going to collect, what we're going to get done.   That way we're on the same agreement and alignment with each other. We're not sitting here like, I hope and pray they collect this much money while I'm on vacation. You also can do this when you're on CE because you're out of the office, set it up. Let's think about these things. These are great things for you and your practice to be doing. They should be happening consistently, but this is where we get like that big oomph, that big like, my gosh, we got to get this done. So it's operations manual. That's a huge lift calling on all your own schedules, re-care. Like I literally would have it.   Pound out how many we've got, like how many days we're going to be gone. If my scheduler is not seeing any patients, but they want to work, they should be able to get through a pretty hefty list. Now you might say like, but Kara, we're booked out so far. And I'll say, high five. We still need to make those calls for when patients fall off the schedule, but also get them booked even further out. You just built yourself a VIP fast, quick fill list that then when patients do fall off, we have all these patients teed up, ready to go. So I'm always pro. Get them in, get them in, get them in, make the calls.   Same thing on unscheduled treatment plans. Let's get all those patients scheduled in, like clean it up. And that means we print out the whole list of unscheduled treatment plans we're going through. We're cleaning up treatment plans. they ⁓ didn't accept treatment and they denied it, we need to clean it out of the treatment plans. We need to clean it up towards an actual list. We need to call patients. And I prioritize, I'm not just going down the list A to Z of calling patients. I really want my team to get the best bang for our buck. So I'm going to look to see what do need to fill our schedule for to hit our goal.   let's go find treatment plans that fit that amount, fill those in first. So let's prioritize the treatment plans that we want. And then after that, I'm going to suggest that your team starts to clean it up, call your TC should be able to get through that entire list. So I've got my scheduler calling all their re-care. I've got my TC cleaning up all of my unscheduled treatment when I'm gone for, and this would be if I was out for a week. If I'm only out for a couple of days, there are other things. Then we're going to go after that and we're going to go to our billing. So this is like office manager, biller.   We should be able to in one week's time if we have no patients truly, they should be able to get through your almost your entire AR list if not the whole AR list. So I prioritize which days am I calling on insurances. I'm going to be calling my patient balances. I'm also going to prioritize which ones I want them to do to make sure that we're hitting our biggest bang for our buck because we can collect. Tiff and I were talking on another podcast. sat there for a couple of minutes in an office, called and collected on three accounts very quickly and easily.   but we need to go into like the mindset we're here to help these patients. We're here to collect the money. We're here to serve them, ⁓ figure it out. Now this does not mean we're sitting here texting. So many people are like, we're calling, we're texting, but I'm like, no, no, no. We're calling with intentionality to get the AR cleaned up. Like your job in one month is to collect, I don't know, a hundred grand or whatever it is. So setting that goal and expectation and agreement together really makes it to where a doctor's like, we're getting us out of the hole that we got into.   We're doing these big hefty projects that we've been putting off and we're really making a huge movement. So those would be like real quick. Now for your hygiene team, if they are there, I recommend that they are seeing patients pending your state laws. And dental assistant teams, this is where we're going to go through. You can organize your supply closet, clean it all out, put the tip out bins in place so we cut down our supply costs for us. Notice every single thing I'm saying is propelling your business forward. Every single one of them. We're not sitting here like, I really want to reorganize my ops.   Well, great, if you're reorganize your op, you're making a protocol for it, a template for it, and you're making all ops exactly the same. ⁓ If we're doing supplies, we're not just sitting here like cleaning house, we're putting tip-out bins, we're making it towards a more efficient ordering system, we're actually moving the needle forward rather than just wasting time and spending time. ⁓ Those are some really big things for every single department. You could organize the burr blocks, we could figure out our inventory, we could get an inventory thing in place.   We could work with a buying group. could negotiate deals on that. We could get a membership program put into place. ⁓ We could work on our marketing, like our TikToks for the next hour long. Now, if I was having them build out all of my marketing videos while we were out, I would limit it to, I only want you working on this for two hours because marketing's so fun and your team could sit there for so long, but that's more fun in its brand awareness more than it's going to drive and get results moving forward.   So those would be some things that I would do. ⁓ You can go and answer all the reviews and answer every single one of those. So you boost up your SEO to get it higher on the algorithms. All of that would be stuff that I'd be building out, mapping out, putting things into place. But really, think getting that ops manual updated would be something so valuable. Calling on all the unscheduled re-care, calling on all of our unscheduled treatment, going after our insurance and AR. And even if you've got clinical team members,   give them some of these lists. They can call on unscheduled treatments. They can call on re-care. They can call on balances. They can call and sit on hold with insurance companies. Imagine if you will, you've got five phones going on different insurance companies and when everyone picks up, the biller goes and pops over to that. Like that is huge efficiency to get through these lists, to get things resubmitted. And also if your team members have to come and listen on insurance, you better believe they'll be much better at getting those claims. Correct information. Update your note templates if we're noticing a lot of these balances aren't getting paid. Why?   How can we fix this forever and move it forward? So I'm always looking for what are the like cobwebs that don't just make us feel better, but actually move our company forward. These are things in the doctors, when you come back, you're like, wow, like, and have them report. I always love them to report like, hey, I was out, what did you get done? Like tell me your wins. What did we end up like? We were able to schedule 50 patients while you guys were out. That's amazing. That's a good use of the time, like absolutely worth it. We were able to bring in.   I don't know, 100,000 worth of unscheduled treatment plants. Like, frick, yeah, that's amazing. We were able to collect $100,000 worth of balances and that took out 55 or 100 accounts that we were able to get through. They should be able to get through way more than that, especially no patients, no interruptions. Now, when I have that, also make sure that I'm like, hey guys, I want you to have a good time. I'm out. I also really do expect that we see results from this. So let's set this up. That way all of us are on the same page. Here's extra projects if we get done earlier.   Could you imagine if you came back and your whole operations manual was done? No, this is not fun. So if team members are going to be working there, I want it to be something that's moving our business forward. I don't want it to be like, we're just sitting here cleaning the mill. No, we can get that done. We have to get that done. That's urgent. That will get done no matter what. But what won't get done is the unscheduled treatment list. What won't get done is the AR. What won't get done are the operations manuals. Things that we won't like.   Urgent things are you will sharpen your instruments hygienist. I promise you, will. This is not a time where we have everybody out that we just sit there. That's a nice to do, but it's not a must do. I'm looking for projects that move you forward that we wouldn't otherwise take the time to do. I know people will sharpen instruments because it hurts your hands. So you'll get that done. I know you will reorganize ops. Like things like that, like things that are urgent that always will get done. That's not usually the week that I want that to be done. I don't want you cleaning the mill. You have to do that. I don't want us like   sending out all of our cases, like we have to do that, that will get done. What I want us doing are things that will move us forward. So hopefully that gave you a bunch of ideas. A lot of times we'll actually work with teens when doctors are out and just get that operations manual done. We're working with them, we're checking in with them, or we're helping with the billing. A lot of these things can be done when you're on vacation. So hey, if you're like, I don't want to have that conversation with my team. I don't want to tell them I'd prefer a consultant to do that. Right, that's what we're here for. But hopefully that just helps you think of all these other ideas that your team can do that are.   moving you forward while you're gone rather than just like having a good time while you're gone. Again, I want it to be play. want to be fun. But if I'm paying them, I want to make sure that we're actually getting the results and we're moving things forward. That way we're not wasting our time either. So as always, I hope this was helpful. I hope it was informational for you. And if you need more tips or tricks, be sure to get on our newsletter. We have a lot of these things. If you haven't joined us, be sure to subscribe. Head on over to TheDentalATeam.com There is a newsletter link so you can join it. You can be a part of it. I'd love to have you be a part of it.   And if you're like, gosh, I just need help on my practice. I don't even know where to start. Schedule a call. We actually go through an entire practice assessment, show your blind spots, give you valuable tips and resources. I'd love to chat with you. But go enjoy your vacations guilt free, having a solid plan in place with your team. And as always, thanks for listening. I'll catch you next time on the Dental A Team Podcast.  

    Marketing Mindset Podcast
    Inside Reddit's Entrepreneur Subreddit: How to Build Trust, Not Get Roasted

    Marketing Mindset Podcast

    Play Episode Listen Later Jun 26, 2025 25:08


    Reddit is one of the internet's most honest platforms, and also one of the most misunderstood by marketers.In this episode of Marketing Mindset, I sit down with Anthony Gonzales, longtime moderator of Reddit's r/Entrepreneur (4.3M+ members), to explore what actually works when engaging Reddit communities.We discuss:- Why Reddit isn't just another social platform, and why treating it like one backfires- The art of second-order content and how brands can build credibility without getting banned- How Reddit's domain authority makes it a sleeper SEO powerhouse- What Reddit's evolution into video and native content means for marketersAnthony shares insights from running AMAs with startup founders, talking Reddit strategy at CES, and helping brands show up authentically where “hard sells” don't survive.If you've been sleeping on Reddit, or just scared of it, this episode is your cheat code.

    Remodelers On The Rise
    Moving Beyond DIY Marketing: How This Remodeler Transformed His Website and Strategy

    Remodelers On The Rise

    Play Episode Listen Later Jun 26, 2025 38:19


    In this episode, Peter Ranney of Ranney Blair Weidman Remodeling shares how he moved beyond DIY marketing and partnered with Contractor Growth Network (CGN) to create a website and marketing strategy that truly reflects his business. Peter and Kyle dive into the strategy-first approach CGN used to uncover ideal clients, address homeowner fears, and build trust through clear messaging, SEO, video, and featured project pages. If you're looking for a smarter, more holistic way to market your remodeling business, this conversation offers a real-world look at what's possible—and why it matters. Peter also shares common pain points homeowners face during the remodeling process—and how his team proactively solves them through communication, planning, and transparency. ----- Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/ ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Marketing is essential for remodeling businesses. A strong online presence helps attract ideal clients. Education builds trust with potential clients. Understanding client fears is crucial for effective marketing. Content should address client needs and concerns. Strategy should precede tactics in marketing efforts. Emotional connections enhance client relationships. Video marketing can effectively convey messages. SEO is vital for generating leads. A unique selling proposition differentiates your business. ----- Chapters 01:51 The Importance of Marketing in Remodeling 03:13 Peter Ranney's Marketing Philosophy 04:55 Transitioning to CGN for Website Development 07:00 Understanding Client Needs and Fears 10:01 The Role of Education in Remodeling Marketing 12:58 Addressing Client Concerns Through Content 16:02 Strategy Before Tactics in Marketing 18:02 Creating an Emotional Journey for Clients 20:37 The Importance of Feature Projects 23:20 Showroom as a Marketing Differentiator 25:02 The Role of Video in Marketing 27:22 SEO Strategies and Results 32:50 Revamping Unique Selling Propositions 36:47 Tracking and Analytics for Improvement

    Tourpreneur
    Demystifying AI for Tour Operators (w/ Janette Roush of Brand USA)

    Tourpreneur

    Play Episode Listen Later Jun 26, 2025 53:40


    All we hear about is AI this, AI that. And yet trying to keep up with all the changes can be overwhelming. Many operators are simply rejecting it outright, or knowingly keeping their heads buried in the sand.So Mitch Bach sat down with Janette Roush, the "Chief AI Officer" for Brand USA, to ask a fundamental question: what are some practical ways a tour operator can get started using AI effectively for their tour business? This isn't a technical, advanced conversation, but rather a clear-eyed overview of the benefits of just getting started and a practical approach to do just that. It's a great first step for those wondering where to begin.Janette is a master communicator on this topic, and everyone should follow her on LinkedIn!

    We Don't PLAY
    Need SEO Visibility? Learn Better Online Business Structuring with SEO Expert, Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Jun 26, 2025 60:43


    SEO Visibility for Better Business Structure with SEO Expert, ⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this SEO visibility episode, Favour emphasizes the crucial role of strategic business structure and SEO visibility tactics for online success. The core idea revolves around distributing content across various digital platforms, asserting that a strong online presence necessitates more than just social media. The discussion extends to the importance of keyword research, content pillars, and analytical tools like Google Search Console and SEO Gets, all aimed at optimizing a business's digital footprint for long-term growth and effective customer engagement.FAQs1. What is the fundamental principle for improving business visibility online?The core principle for improving online business visibility is having a strong business structure. Just as a soccer player needs to be in the right physical position to make a shot, a business needs to be in the right online position to make sales. 2. How does an effective website contribute to business visibility and customer retention?An effective website serves as a central hub for your online presence. To stay relevant in 2025 and beyond, a website must consistently create valuable content that encourages visitors to return. This is likened to a restaurant serving good food: if customers love it, they'll come back, tell their friends, and promote it.The more questions a website answers, the more useful and visible it becomes, leading to increased traffic and customer loyalty.3. What is a key SEO visibility tactic discussed, and why is it effective?Podcasting is highlighted as a highly effective SEO visibility tactic. The speaker's own podcast, "We Don't PLAY" has achieved significant global ranking, demonstrating its power. Podcasting is effective because, as a host, you become the author and controller of the content. Listeners learn from you, connect with your message, and are likely to return, share, and subscribe. 4. What is the significance of a business's "online location" and underlying internet infrastructure?Even without a physical "brick and mortar" location, a business has an online "location" rooted in its website and underlying internet infrastructure. This includes its domain name, which is managed by entities like ICANN (Internet Corporation for Assigned Names and Numbers) and translated by DNS (Domain Name System) into an IP address, connecting users to the desired website. Just as a physical business is registered within a state, an online business has its digital "address." Understanding this infrastructure, including elements like DNS records and mail exchange records for business emails, is crucial for maintaining operational stability, ensuring proper email function, and effectively distributing a business's online presence globally.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

    Rockstar Doctor Life| Chiropractic Life & Practice
    Darcy Sullivan |5 Chiropractic SEO Powerplays & How To Maximize Your Digital Presence

    Rockstar Doctor Life| Chiropractic Life & Practice

    Play Episode Listen Later Jun 26, 2025 34:53


    Are you current with all the ways you can support your practice's online presence? In this conversation with marketing strategist Darcy Sullivan, we discuss the trends and necessities for getting adequate exposure for your business digitally. Darcy shares key strategies, the most common mistakes she often finds clients are unaware they are making, and how to keep it simple when sharing content online for practice growth. Connect with Dr. Melissa Longo and find all the resources to grow your practice at www.rockstardoctorlife.com. About Our Guest: Darcy Sullivan is the founder of Propel Marketing & Design, a leading digital marketing consultancy specializing in chiropractic clinic growth. With over a decade of experience, she has become a renowned expert in local SEO and digital marketing for chiropractors nationwide.  As the host of The Clinic Marketing Podcast, she continues to provide chiropractors with actionable, innovative online marketing strategies that drive practice growth and patient engagement. Some of Darcy's resources: Free SEO webinar for chiropractors - https://propelyourcompany.com/register-chiropractic-seo-workshop/ 5 Chiropractic SEO Powerplays - https://propelyourcompany.com/seo-powerplays/ Our Website - https://propelyourcompany.com/ The Clinic Marketing Podcast - https://propelyourcompany.com/podcast/

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles work effectively across both environments. He discusses prioritizing technical implementations like server-side rendering for LLM visibility, addressing measurement challenges in AI search environments, and adapting strategies based on how different platforms crawl and index content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Justin Brady Show
    AI Eating SEO? YouTube Just As Important As Your Website? Marcus Sheridan pulls no punches

    The Justin Brady Show

    Play Episode Listen Later Jun 26, 2025 38:34


    Founders, you kinda suck at SEO, content, and communications. That's tragic because many of you have incredible brain-frying technology and ideas the world wants to hear about. Marcus Sheridan, author Endless Customers describes why AI has made web content more important than ever, and explains why YouTube is just as important as your own site. Sheridan's first book They Ask, You Answer detailed the process he followed to become the #1 website in the world... for pools. You read that right. He ended up ruling the internet for a heavily commoditized business. He explains how to increase "signals" increasing AI's likelihood of recommending you, and warns founders and CEOs on getting in their own way, killing inbound content marketing strategies that could bring them... ahem... endless customers.  See the video at justinkbrady.com/marcus-sheridan

    Freelance to Founder
    Drumming Up More Attention

    Freelance to Founder

    Play Episode Listen Later Jun 26, 2025 53:32


    Have you ever thought: “if I can just get the attention of more people, I could close more clients and grow my business” That's where we find today's guest, Jay. He's a web developer and SEO expert in Kentucky, USA. And Jay's only been freelancing for a few months. He's off to a great start having already closed a half-dozen monthly recurring clients. Jay's biggest question is how to get more volume. Or more awareness. So, of course, as marketing geeks Clay and I jump in with some of our best advice.  And we wrap up the episode with advice that, frankly, I'm still not sure was good. You'll want to listen all the way to the end for that one. This episode was originally aired on June 02, 2022. PS: Get featured in an upcoming Q&A! Just visit ⁠http://freelancetofounder.com/ask⁠ and submit a question.  Support our Sponsors Our generous sponsors make this show 100% free to you. Support them at the link below. ⁠https://freelancetofounder.com/sponsors⁠ Get your own on-air coaching call We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, ⁠click here⁠. Leave us a review on Apple Podcasts: If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. ⁠Click here to leave a review⁠. More Recommended Listening: This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the ⁠website⁠ and sign up for our newsletter. We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity, such as ⁠Rocketship.fm⁠ and ⁠Creative Elements⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
    #305 | What Is Podcast SEO and Why You Can't Afford to Ignore It as a Business Growth Strategy

    Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters

    Play Episode Listen Later Jun 26, 2025 16:55


    Want to grow to 5-10k monthly downloads in 6 months or less and have a fully monetized podcast without replying on social media, paid promotions or high profile guests? Click here and book a free strategy session with the Get More Listeners team. What if your podcast could attract thousands of new listeners without relying on guests, viral clips, or constant promotion?Most podcasters struggle to grow—even when they're consistent, have great content, and follow all the “rules.” But the real reason your show isn't blowing up? You're invisible on the platforms that matter. In this episode, Taig O'Shea and Anthony Nwaneri break down exactly how Podcast SEO is the #1 overlooked growth strategy that's driving millions of downloads for podcasters just like you.You'll learn:The 3 pillars of podcast SEO that get you ranking high on Apple & SpotifyWhy “good content” alone won't grow your show—and how to fix itSimple mistakes most podcasters make that kill their visibility and growthWant a proven strategy to finally scale your show and get discovered by the right audience?Tap play and learn how to optimize your podcast for explosive growth.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

    BE THAT LAWYER
    Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility

    BE THAT LAWYER

    Play Episode Listen Later Jun 26, 2025 30:37


    In this episode, Steve Fretzin and Rafi Arbel discuss:Persistence is a key element in long-term marketing and outreachThe impact of in-person networking on professional relationshipsBlending digital tools with personal follow-up strategiesSystem-building as a solution for scaling and stabilizing a business Key Takeaways:Attending legal trade shows and following up with structured CRM tools like HubSpot or even a spreadsheet is crucial for relationship-driven client acquisition.AI tools like Fathom are effectively used post-Zoom calls to generate meeting summaries, action items, and even tailored follow-up emails.A major operational failure—losing a key employee without SOPs—led to the implementation of structured daily team meetings and detailed task documentation using ClickUp and SweetProcess.Personalized outreach, such as sending curated articles based on someone's interests or social media activity, is a highly effective way to maintain engagement with referral sources. "The reason the water cuts through the rock is that it is a constant, constantly hitting it with small forces. And that's really what we're doing in marketing." —  Rafi Arbel Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Rafi Arbel: Rafi Arbel is the founder of Market JD, a digital marketing agency for consumer law firms. A former trial attorney, Rafi helps personal injury, criminal defense, family, and immigration lawyers grow their practices through SEO, PPC, and high-converting websites. He's a recognized voice on legal marketing strategy, referral network building, and law firm growth. Connect with Rafi Arbel:  Website: https://marketjd.comEmail: rafi@marketjd.comLinkedIn: https://www.linkedin.com/in/rafiarbel/ & https://www.linkedin.com/company/market-jd-inc-/Twitter: https://x.com/rarbelFacebook: https://www.facebook.com/rafi.arbel/Instagram: https://www.instagram.com/rafi.arbel/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

    Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
    Reimagining Growth Marketing Strategies for Today's Brands

    Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

    Play Episode Listen Later Jun 26, 2025 42:47


    Dots Oyebolu's latest guest is Gaetano Nino DiNardi, Growth Advisor and former marketing leader at Pipedrive, Sales Hacker (now Outreach) and Nextiva.Gaetano shares his unconventional journey from music producer to sought-after marketing strategist. He dives into his early SEO experiments, the power of inbound marketing and how focus — not scale — is the secret to long-term success. With a no-fluff, hustle-forward philosophy, Gaetano outlines how most SaaS companies lack true differentiation and why success often comes from execution rather than positioning. Key Takeaways:(01:31) Gaetano shares how his blogging background and passion for SEO launched his unexpected career in marketing.(05:29) Companies usually fall into two categories: those that know what to do but need help executing, and those that need help figuring out the strategy.(07:31) Focused, phased marketing efforts yield better results than attempting to tackle everything at once.(10:33) With so many SaaS brands blending, standing out often comes down to creating stronger content, bolder creative and sharper execution.(13:59) Consistency is critical in marketing success; historical examples are good for showing how competitors have pulled ahead.(18:53) Traditional demand capture tactics, such as biased comparison tables, backfire; instead, highlight genuine value.(24:30) Conversion paths often span multiple touchpoints, and marketers must evaluate the full journey, not just isolated campaigns.(30:00) Community-driven spaces like Docebo's customer hub play a key role in customer retention and advocacy.(38:42) Using customer data to target competitors' audiences through tools like LinkedIn and data platforms is a powerful growth tactic.Resources Mentioned:Gaetano Nino DiNardihttps://www.linkedin.com/in/officialg/Pipedrive | LinkedInhttps://www.linkedin.com/company/pipedrive/Outreach | LinkedInhttps://www.linkedin.com/company/outreach-saas/Nextiva | LinkedInhttps://www.linkedin.com/company/nextiva/SEMRushhttps://www.semrush.com/OfficialGaetano.com | Websitehttps://officialgaetano.comDocebo Communityhttps://community.docebo.com/Insightful Links:https://www.bain.com/insights/reimagining-marketing-during-recessionary-times/ https://www.divisional.co/blog/tips-to-optimize-growth-marketing-strategy https://www.dashly.io/blog/demand-generation-vs-growth-marketing/ https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

    South Carolina Business Review

    Learn more about search engine optimization, or SEO, from Jade Pruett, founder of HelloSEO in Columbia, SC.

    DGMG Radio
    B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush

    DGMG Radio

    Play Episode Listen Later Jun 26, 2025 54:44


    #259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what's working across your paid media mix.Dave and Pranav cover:Real-world results from 7 B2B ad campaigns, including branded search, YouTube, billboards, and Performance MaxWhy most marketers are misusing the word “test” and how to run true experiments with lift, control, and causalityHow even small teams can apply experiment design (on a $10K budget or less) to make smarter spend decisionsWhether you're managing a big budget or just getting started with paid campaigns, this episode will help you think more critically, and confidently, about where and how to invest in B2B marketing.Timestamps(00:00) - – Intro (03:08) - – Why Paramark pulled real data from 7 B2B ad campaigns (05:38) - – Attribution vs. experimentation: what most marketers get wrong (09:08) - – Correlation vs. causation explained (with a LinkedIn example) (11:53) - – How to run a real test (hint: you need a control) (13:08) - – Branded search test results: $1M+ saved, no performance loss (18:08) - – Why strong SEO makes or breaks branded search tests (19:08) - – Billboard test: how one brand proved real lift with out-of-home (22:38) - – What “digital out-of-home” looks like in B2B (24:08) - – YouTube ad tests: one big win, one big flop (28:19) - – How to run tests with small budgets ($500–$10K) (32:49) - – Connected TV (CTV) test results from a Series F SaaS brand (34:49) - – What happens when a multichannel test works—but isn't efficient (36:49) - – Paramark's Exit Five sponsorship test (real numbers shared) (40:19) - – Why content needs to drive short-term lift, not just long-term “brand” (43:19) - – How Pranav used LinkedIn to drive inbound from day one (45:19) - – Your attribution model is lying, give your audience more credit (46:49) - – When 7 ad tests fail in a row…and the 8th one works (48:19) - – Performance Max test: why it worked for one brand (50:19) - – How long to run a test? Use data, not gut (52:19) - – Bonus: Pranav's hiring playbook for his first marketing leader (56:19) - – Wrap up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    Thrivetime Show | Business School without the BS
    Eric Trump | Join Eric Trump, Alina Habba, Amanda Grace, Dr. Stella & Team America At Clay Clark's September 25-26 Business Workshop! (328 Tickets Remain) Request Tickets At: ThrivetimeShow.com or Via Text 918-851-0102

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Jun 25, 2025 102:39


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Katherine Melchior Ray | Branding Consultant of Choice for Nestlé, Nike, GUCCI, Louis Vuitton, Tommy Hilfiger & Goldman Sachs Teaches 10 Lessons for Building a Brand

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Jun 25, 2025 45:15


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Business Coach | Is This the Year to Turn Your Dreams Into Reality? Why Self-Discipline Is the Bridge Between Your Goals & Success + Join Eric Trump At Clay Clark's September 25-26 Business Growth Conference

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Jun 25, 2025 129:31


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Edge of NFT Podcast
    The Edge of Innovation: The Intersection of Crypto and Real-World Applications

    Edge of NFT Podcast

    Play Episode Listen Later Jun 25, 2025 39:58


    Join us for an exciting episode of The Edge of Show, live from Consensus in Toronto! Where we sit down with industry leaders to discuss the latest trends and innovations in the crypto space.In this episode, we feature: Sidney Powell, co-founder and CEO of Maple Finance, who shares insights from her recent SEC hearing on tokenization. Bill Lakeland from Spexi, a decentralized drone pilot network, who explains how they are revolutionizing aerial imagery collection. Anthony Rodriguez, co-founder of the Digital Spenders Club, who introduces their innovative CryptoTap2Pay system and immersive experiences that celebrate crypto culture and Timothy Chen, global head of strategy for Mantle, who talks about their journey from a DAO to building a successful Layer2 network.Tune in to hear their predictions for the future of crypto, the challenges they face, and how they are shaping the industry. Don't forget to like, subscribe, and hit the notification bell for more episodes!Support us through our Sponsors! ☕

    Smashing Security
    Operation Endgame, deepfakes, and dead slugs

    Smashing Security

    Play Episode Listen Later Jun 25, 2025 54:59


    In this episode, Graham unravels Operation Endgame - the surprisingly stylish police crackdown that is seizing botnets, mocking malware authors with anime videos, and taunting cybercriminals via Telegram.Meanwhile, Carole exposes the AI-generated remote hiring threat. Could your next coworker be a North Korean hacker with a perfect LinkedIn?And BBC cyber correspondent Joe Tidy joins us to talk about "Ctrl-Alt-Chaos", his new book diving into the murky world of teenage hackers, ransomware gangs, and the strange motivations that lie behind digital mayhem.Plus: competitive pond husbandry, dead slugs, Hitster the board game, and a shoutout to the AI startup that hijacked Graham's SEO.All this and more is discussed in episode 423 of the "Smashing Security" podcast by cybersecurity veterans Graham Cluley and Carole Theriault - it's like a cauldron of life... but for cybersecurity.Warning: This podcast may contain nuts, adult themes, and rude language.Episode links:Operation Endgame.Ctrl+Alt+Chaos.Lizard Squad Member: Why I Took Down Xbox and PlayStation - YouTube.Reckoning With the Rise of Deepfakes - The Regulatory Review.Deepfake interviews: Navigating the growing AI threat in recruitment and organizational security - Fast Company. Why Your Hiring Process is Now a Cybersecurity Vulnerability - Pindrop.Best Practices for Defeating Deepfake Candidate Fraud - Dice Hiring.Phanpy - A minimalistic opinionated Mastodon web client.How to make a mini pond - Gardener's World.Hitster board game.Smashing Security merchandise (t-shirts, mugs, stickers and stuff)Sponsored by:Vanta– Expand the scope of your security program with market-leading compliance automation… while saving time and money. Smashing Security listeners get $1000 off!Flare- Uncover the latest threats across the dark web and Telegram. Start your free trial today.Trelica by 1Password - Access Governance for every SaaS app. Discover, manage, and optimize access for any of your SaaS apps - whether managed or unmanaged.SUPPORT THE SHOW:Tell your friends and colleagues about “Smashing Security”, and leave us a review on