Amanda Steinberg and Jen Boulden officially joined forces in early 2020 to teach leaders how to build movements. Their partnership is unique because they’re among the few elite entrepreneurs with proven track record as successful startup founders and progressive movement builders. HigherU’s mission is to empower social change leaders with the training and tools needed to galvanize their movement to advance us towards a more just, humane world.
In Part 2 of the Growth-Hacking series, Jen + Amanda talk about the Funnel - How do you start with a big pool of people and narrow it down to the right ones to get to the “buying moment”, and excite people in the process?
In this two-part series, Jen + Amanda talk about Growth-Hacking in movement marketing - optimizing the dollars invested to radically grow impact.
Episode 2 of the Higher U podcast covers the building blocks of movement marketing. What exactly makes movement marketing different than traditional marketing, and how do you get started?
Jen, a farmer girl - and Amanda, a city girl - have each built and scaled businesses with social change missions. Together they've launched HigherU, a company that helps other social change leaders scale their own movements. In their first podcast, they discuss breaking through the noise with your approach to marketing your movement, and what it takes to tap into the authentic forces behind your mission.
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