Podcasts about Growth hacking

O Making Of de hoje recebe duas convidadas muito especiais para falar sobre um marco importante: os 30 anos da Wise Up, uma das principais redes de ensino de inglês do Brasil. A data está sendo celebrada com uma campanha desenvolvida com o apoio de recursos da inteligência artificial — uma iniciativa que reforça o DNA de inovação da marca.Para essa conversa, recebemos Juliana Alencar, diretora de Marketing da Wiser Educação — grupo que reúne marcas como Wise Up, Conquer e Meu Sucesso. Com uma trajetória marcada pela liderança de equipes dinâmicas e pela criação de estratégias de crescimento no setor de EdTech, Juliana tem liderado iniciativas que impactam mais de 4 milhões de alunos em mais de 80 países.Ao lado dela está Maria Eduarda Smolarek, coordenadora de Marketing da Wiser Educação. Publicitária de formação, com especializações em Branding, Marketing Estratégico e Growth Hacking, Maria Eduarda integra o grupo há mais de três anos e tem se destacado na condução de projetos de comunicação e branding que aproximam a marca do público de forma criativa e consistente..⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Assine a newsletter da Mega Brasil, a Direto da Redação⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.O programa Making Of é apresentado por Regina Antonelli todas as quartas, às 10h, com reapresentações diárias em mesmo horário e, aos finais de semana, às 15h, na ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rádio Mega Brasil Online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim's perspective will reframe how you think about scaling in the AI-driven landscape. If you want to learn how to build smarter, stronger businesses in a world where automation alone won't save you, this one is for you!In This Episode:- Kasim's journey post-Perpetual Traffic- The cost of traffic in digital marketing- Scaling and measuring profitability: "diminishing returns" is not a stop sign- Accounting for incalculable gains as you scale- The death of quick flip businesses - Leveraging hard work and human connection - Apple's example of goodwill and brand loyalty- How to sign up for the upcoming growth hacking conferenceMentioned In the Episode:Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702 Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

La QVCT, c'est du chinois pour vous ?La QVCT (Qualité de Vie et Conditions de Travail) c'est tout ce qui touche au bien-être des salariés au travail : santé, sécurité, équilibre entre vie pro et perso, bonnes conditions de travail, relations positives, reconnaissance, et développement professionnel. En résumé, c'est créer un environnement où les employés se sentent bien et motivés, ce qui booste aussi la performance de l'entreprise.On fait le point !.Le Linkedin du Barbu aka Nicolas PasettiSi vous aimez le Club RH, Le Tilt ou Happy Work, vous aimerez certainement Le Barbu ! N'hésitez pas à découvrir tous nos épisodes sur nos plateformes d'écoute.Vous avez aimé l'épisode ?La meilleure façon de nous soutenir, c'est de nous laisser un avis 5 ⭐ ⭐ ⭐ ⭐ ⭐ sur votre plateforme d'écoute ! Merci.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Unlock the secrets of AI-powered marketing with Melih Oztalay, CEO of SmartFinds Marketing, in this can't-miss episode of Walk In Victory! Discover actionable strategies to transform marketing from an expense into an investment and leverage artificial intelligence to grow your business, automate your workflow, and stay ahead of the curve.Embrace the future of marketing with AI! Join host NaRon Tillman and marketing visionary Melih Oztalay as they dive deep into the game-changing impact of artificial intelligence on business success. Learn how to automate your marketing, identify the right target audience, and use AI tools to scale your brand faster than ever before. What You'll Learn:Why marketing is your #1 investment in 2025Proven AI automation tools every business should useHow to build a powerful online presence using digital marketingSocial media growth hacks with AIThe role of AI agents in saving time and boosting productivityAdapting to new tech trends for long-term business growthFeatured Guest:Melih Oztalay – CEO, SmartFinds MarketingLinkedIn | SmartFinds MarketingTimestamps:00:00 Marketing: Investment vs. Expense00:13 Introduction and Host Welcome00:25 Effective Marketing Strategies01:58 Understanding Your Target Audience03:07 Building an Online Presence03:53 Leveraging Social Media for Marketing05:20 Growth Hacking and AI in Marketing07:54 Embracing AI and Future Trends08:51 Adapting to Change in Business13:14 AI in Nonprofits and Religious Organizations19:22 Encouraging Seniors to Embrace AI21:40 Conclusion and Call to ActionBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

On vit dans un monde ou les candidats et les recruteurs ne savent pas se parler ! ⚔️Et c'est une des cause principale de la tension du marché !C'est le sujet du jour, celui qui nous a animé avec Tonton Karim ! Pour ceux au fond de la classe qui n'ont pas suivi : Tonton Karim, c'est celui qui murmure à l'oreille des candidats et des recruteurs à travers son entreprise FindYour Way !

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingJ'ai récemment lu un livre qui m'a percuté, il s'agit de The One Thing de  Gary Keller and Jay Papasan. The One Thing est un best seller de l'entrepreneuriat, et pour cause il nous montre comment être plus efficace en définissant la seule et unique chose à faire pour développer notre activité. Rien que l'idée me plaît! Dans cet épisode, je vous propose mon résumé de ce livre et comment je vois cette méthode impacter notre quotidien.>> Recevoir le livre The One ThingAutres épisodes qui pourraient vous plaire :Leçon de productivité avec la semaine de 4 heures de Tim FerrisLes 13 outils qui me font gagner du tempsComment organiser son temps ?---------------

L'origine, le sexe, la situation familiale, la grossesse, l'apparence physique, l'état de santé, le handicap, les mœurs, l'identité de genre, l'opinion politique... Tous ces éléments (et bien d'autres...) correspondent à des critères de discrimination. Et ceux-ci peuvent exposer les entreprises à des amendes ! ⚖️La discrimination à l'embauche est encore (trop) un sujet en 2025.On en parle aujourd'hui !Agissons ensemble pour un marché de l'emploi plus juste et respectueux de tous.

Most founders dream of creating a product so good it sells itself. That's the promise of product-led growth: customers discover, share, and adopt your product with little to no sales effort. Sadly that's rarely the reality. In the early stages, almost every founder has to do the hard, unglamorous work of founder-led growth: building trust, making offers and facing rejection. In this episode, you will learn from Vijay Rajendran, author of The Funding Framework: Secure Startup Funding With Confidence. Vijay previously led portfolio value at 500 Global, a venture capital firm with $2.7 billion under management, where he supported startups in more than 80 countries.  Vijay has helped hundreds of founders grow, scale, and raise capital.  Listen to learn: The difference between founder-led and product-led growth — and when each approach works best. How design partnerships and pilots can win your first customers (and even get them to fund product development). Why “influence” is a better mindset than “sales” — and how listening to customers creates trust. Stories from Airbnb to enterprise startups that reveal what growth really looks like behind the scenes. Whether you're launching your first product, leading innovation inside a corporate, or backing founders as an investor, this episode is for you. Resources mentioned in this episode: Influence: The Psychology of Persuasion, Robert Cialdini Never Split the Difference: Negotiating as if Your Life Depended on It, Chris Voss Chapters   05:24 — The seductive dream of product-led growth (and why it rarely works early on) 07:52 — Design partnerships: how customers can fund your product 13:39 — The Airbnb toilet photos story: why every founder must talk to customers 18:55 — Stop pitching, start listening: turning sales into influence 23:23 — Empathy and persuasion: the human skills behind tech success 28:48 — When to move from founder-led growth to a professional sales team FREE Course: 5 Tech Concepts Every Business Leader Needs To Know https://www.techfornontechies.co/freecourse   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go to https://www.techfornontechies.co/blog/266-founder-led-vs-product-led-growth-how-to-pick-the-right-path-for-your-startup

Pour celles et ceux qui pensent que l'inclusion en entreprise est acquise, ce podcast va vous faire réfléchir...Aujourd'hui, un échange passionnant avec Rassam sur l'inclusion en entreprise et ses enjeux pour 2025.

In this bold and insight-packed episode of That Will Nevr Work, Maurice Chism sits down with growth strategist and serial entrepreneur Dave Valentine to tackle one of the most overlooked (and misunderstood) parts of marketing: the offer.Dave breaks down why most ads fail—not because of targeting, design, or copy, but because the offer simply isn't good enough. He shares his proven process for creating offers that cut through the noise, resonate with your ideal client, and drive real conversions.Whether you're running Facebook ads, crafting landing pages, or pitching on a sales call, this episode will shift how you think about value—and give you the tools to win more, faster.

Comment faire pour trouver LA bonne idée ? Une session de brainstorming pourrait vous aider, mais comment la concrétiser : je vous donne 12 techniques à mettre en place facilement pour libérer votre créativité. Rediffusion d'un des épisodes les plus écoutés du Podcast du Marketing. ---------------

W tym odcinku opowiadam o pięciu kluczowych fazach skutecznego lejka sprzedaży B2B. Pokazuję, jak przeprowadzić potencjalnego klienta od pierwszego kontaktu aż do budowania długoterminowej wartości.GHPP 116: 6 lead magnetów dla firmy B2B w dobie AI GHPP 95: Jak zbudować strategię GROWTH w 12 krokachUmów się na bezpłatną konsultację i zbuduj Growth Plan dostosowany do Twojego biznesu: https://growthplan.pl/Dołącz do bezpłatnego Growthlettera:www.mateuszwycislik.pl/growthletter

La créativité peut-elle vraiment sauver les RH ? C'est la question passionnante qu'on explore dans ce nouveau podcast...On arrive clairement à la fin d'un cycle dans les RH. Malgré tous les efforts des entreprises, force est de constater qu'on ne répond plus aux attentes des collaborateurs

Shodo a réussi à hacker le problème de tension du marché !

Hola a todos,Hoy publico un podcast distinto, porque esta vez me entrevistan a mi

Aujourd'hui, une conversation pas si futuriste et finalement assez "terre à terre" avec Kévin Colleaux, co-fondateur de KMB Labs, une plateforme centralisée de conversations automatisées, j'évolue dans l'écosystème Com, RH, IT & Web depuis 2013.Les questions que nous abordons aujourd'hui :

Raj Singh, VP of Product at Mozilla, is a seasoned entrepreneur and product leader with a rich background in AI-driven startups. He joined Mozilla in 2022 following the acquisition of his startup, Pulse, which developed AI models, and now leads new product initiatives, including Solo, an AI-powered website builder designed for solopreneurs.His entrepreneurial journey includes co-founding Tempo AI, a smart calendar app acquired by Salesforce in 2015, and AllTheCooks, the largest recipe community on Android before its acquisition by Cookpad. He also served as VP of Business Development at Skyfire, a mobile browser acquired by Opera.Raj is passionate about leveraging AI for business growth and has a wealth of experience in product management and startup development. Connect with Raj Singh Subscribe to the Neil Wilkins Podcast More content like this at Neil Wilkins Online

J'ai été invité par Jérôme Geoffroy  Growth Marketer  Voici le résumé sur son blog https://www.scrapaud.io/le-growth-hacking-avec-frederic-canevet/ Au programme, des questions simples… mais pas simplistes : Si tu devais expliquer le growth hacking à un enfant de 10 ans, tu dirais quoi ? C'est quoi l'idée reçue la plus fréquente que t'entends sur le growth ? Quelles sont les erreurs classiques que tu vois chez les débutants ? Est-ce qu'on peut faire du growth éthique ? Où tu poses la limite ? Si tu ne pouvais garder que 3 outils dans ta boîte à outils de growth hacker, lesquels tu choisis ? Contactez Jérôme sur  https://www.linkedin.com/in/jerome-geoffroy/

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

 Et si votre CRM devenait un véritable levier de croissance intelligente ? En 1 heure chrono, découvrez comment l'IA générative va transformer les vie des commerciaux, du marketing et du service client qui utilisent actuellement des CRM classiques. Que vous utilisiez Salesforce, Hubspot ou d'autres outils, vous repartirez avec des stratégies concrètes, des outils et des retours d'expérience pour : - Enrichir automatiquement vos données clients (secteurs d'activité, web scraping IA...). - Automatiser les tâches chronophages (prospection post-salon, rédaction d'emails…). - Personnaliser vos interactions à grande échelle grâce aux chatbots et à l'analyse prédictive. Prendre les bonnes décisions à l'analyse de données CRM mais aussi de sources externes. Nous vous présenterons des outils comme DUST, Breeze, Leexi, Mistral… Vous aurez à l'issue une boîte à outils pour passer à l'action dès demain. Au sommaire : 1️⃣ Quels sont les opportunités de l'intégration de l'IA Générative dans le CRM 2️⃣ L'IA au secours du CRM pour une meilleure prise de décision - Comment pallier les limites des CRMs traditionnels (ex. Salesforce) avec des outils externes ? - Enrichissement automatique du CRM avec Mistral / ChatGPT. - Exploiter les données publiques pour créer des fichier prospects qualifiés. - … 3️⃣ CRM + modules IA = vers une nouvelle efficacité ! - Les Chatbots IAG connectés au CRM - Le requêtage en langage naturel au service de la performance commerciale - La rédaction assistée par l'IA - La personnalisation des interactions - La production de contenus marketing. - La centralisation des données du CRM, de Notion, des Drives pour améliorer l'efficacité et la connaissance collective - La fin des tâches chronophages à faible valeur ajoutée pour les équipes (prise de notes…) 4️⃣ La prise de décision grâce à l'IA, focus sur les dirigeants Les nouveaux réflexes à adopter (diagnostic…) Les pièges à éviter (dépendance, surconfiance…) ✨ Avec la participation de : - Frédéric Canevet (ConseilsMarketing.com) : Expert en Growth Hacking & Marketing B2B. - Gabriel Dabi-Schwebel (1min30.com) : Pionnier du marketing & de l'intégration de l'IA dans le CRM 

Send us a textBuilding an email list from scratch can feel overwhelming, especially when you're staring at zero subscribers and wondering how to attract your ideal clients. In this illuminating conversation with Tracy Beavers, we uncover a powerful "hack" that combines platform specialization, profile optimization, and strategic lead magnets to rapidly grow your subscriber base without burning yourself out.Tracy shares her journey from corporate burnout to becoming a business and sales coach who helps entrepreneurs create the impression they're "everywhere" online without actually being glued to social media 24/7. Her approach focuses on choosing one platform where you feel comfortable, creating consistent content that attracts your ideal audience, and optimizing every aspect of your profile to funnel visitors directly to your email list.Rather than creating generic lead magnets, Tracy recommends reverse-engineering from your paid offerings—developing freebies that naturally bridge the gap between awareness and your ultimate solution. Adding video elements to these resources creates an immediate connection, allowing potential subscribers to experience your teaching style and personality before committing further.The most surprising insight? Tracy reveals how she grows her free Facebook group by hundreds of members monthly without sending a single invitation. Her "attraction marketing" approach relies on authentic engagement in other communities where her ideal clients already gather. By providing genuine value without obvious self-promotion, she naturally draws people into her world where they eagerly join her email list.For those who struggle with consistency, Tracy offers a brilliant content creation hack: mapping 90 days of social media topics in just 30 minutes, focusing each week on a single theme rather than scrambling for daily ideas. This approach ensures your messaging stays cohesive while maintaining the steady visibility that algorithms reward.Whether you're starting from zero subscribers or looking to accelerate your current growth, this episode delivers immediately actionable strategies to transform your "sad little list" into your most valuable marketing asset. The secret isn't working harder—it's working smarter with systems that continue building your audience even when you're not actively "marketing."Tracy BeaversAs CEO and Founder of Tracy Beavers Coaching, Tracy has a proven trJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showJoin the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTube

Jordan Boesch started 7shifts as a teenager helping his dad manage restaurant shifts. Today, his software runs scheduling for 50,000 restaurants. This episode dives into how Jordan bootstrapped early growth, why relentless focus on solving real customer pain mattered more than funding, and how tight partnerships supercharged his expansion. Jordan also shares hard-won lessons on managing burnout, dealing with near-failure, and creating a company culture that lasts. It's packed with practical insights every founder needs.___Why You Should Listen:• From side project to being used by 1 in 10 restaurant workers in the U.S.• How to use SEO and partnership strategies that drove early growth• Why customer complaints are often a good sign. • What to do when you're about to run out of cash. • See why defining clear core values early was key to building a resilient team._____(00:00:00) Building for Passion Not Profit(00:01:32) Solving Dad's Restaurant Problems(00:06:01) Getting the First Real Customer(00:10:47) Taking the Leap to Full-Time Founder(00:13:07) Moving to Silicon Valley and Finding Focus(00:16:51) Growth Hacking with SEO and Partnerships(00:24:59) How to Actually Make Partnerships Work(00:27:08) Building a Big Company Outside the Bay Area(00:30:29) Raising Money and Surviving Near-Failure(00:35:49) Defining Culture to ScaleSend me a message to let me know what you think!

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Welcome to the Ed Parcaut Show! In this episode, Ed sits down with Colin Hirdman, a seasoned entrepreneur with a keen expertise in leveraging LinkedIn for business growth. They dive into Colin's unexpected journey into entrepreneurship that started at a birthday party, and his early days in the data processing business during the mid-90s. Colin shares his insights on transitioning from direct mail to digital marketing, selling his first business in 2006, and co-founding Monkey Island Ventures. Listen in as they explore the art of building authentic connections on LinkedIn, Colin's philosophy on audience building, and the detailed process of using LinkedIn Live Streams to engage with potential clients. Whether you're an aspiring entrepreneur or a business professional looking to sharpen your LinkedIn game, this episode is packed with valuable tips and strategies to help you succeed. Tune in now to learn how to create meaningful interactions and establish thought leadership on the platform.  **Contact Ed Parcaut:** -

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory  In this "Lessons" episode, Nathan Barry, founder and CEO of ConvertKit, shares the four key mantras that fueled his journey from author to software entrepreneur. He explains how teaching everything builds credibility and drives continuous learning, why creating every day and working in public not only sharpens your skills but also forges deep connections, and how defaulting to generosity unlocks lasting success by transforming every challenge into an opportunity to grow. ➡️ Show Linkshttps://successstorypodcast.com  YouTube: https://youtu.be/v-xAQXohY5IApple: https://podcasts.apple.com/us/podcast/nathan-barry-founder-and-ceo-at-convertkit-the-secret/id1484783544Spotify: https://open.spotify.com/episode/5lM4QCRHCxI4Yne8KLjRX5 ➡️ Watch the Podcast On YouTubehttps://www.youtube.com/c/scottdclary

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Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingLa video est un des formats rois de nos écrans. On en regarde tout le temps, pour se divertir, pour apprendre, pour comprendre. La vidéo est partout et évidemment elle est aussi très présente en marketing. Mais comment savoir si le format vidéo serait un bon choix pour notre activité?Dans cet épisode, je vous propose un cours accéléré de video marketing, vous apprendrez :Pourquoi le format vidéo est essentiel à intégrer dans votre stratégiePour qui il est faitComment l'utiliserEt comment on fait pour se lancer-------------------

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Would you consider a merger or acquisition as a growth strategy? What does it look like to acquire another agency? How can you ensure success for the buyer, seller, and existing clients? Today's featured guest demonstrates how this approach can be highly effective when executed thoughtfully. He started his agency after realizing he would never get the recognition he deserved while working for somebody else, which drove him to establish his own agency where he now thrives. Recently, he expanded through the strategic acquisition of three agencies, focusing primarily on their client portfolios. His acquisition strategy emphasizes the importance of relationship continuity, specifically seeking arrangements where previous owners remain involved during the transition period, allowing his team to gradually build trust with the inherited client base. Learn from his valuable insights on entrepreneurship and the strategic use of acquisitions for agency growth. Luke Szkudlarek is a founding partner of What., a Zurich-based consultancy and growth hacking group focused on helping SMEs and startups with growth, digitalization, and product development. He'll share the pivotal moment that sparked his decision to pursue entrepreneurship after an encounter with his boss, highlighting the importance of ownership and recognition in the workplace. In this episode, we'll discuss: Spotting trends that lead to agency success. The mind shift needed to break the glass ceiling on growth. Using agency acquisition as a growth strategy. Ensuring a smooth merger and acquisition for agency clients. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. How a Dismissive Boss Sparked an Agency Journey Luke's entrepreneurial journey began in Zurich with what seemed like a straightforward 'easy' role helping an agency acquire new clients. As he sharpened his skills he soon started working with giants like Nestle and Victoria Knox. After closing a few lucrative deals, Luke approached his employer about receiving company shares as compensation for his valuable contributions. His boss's dismissive response—offering a spa treatment instead of equity—became a key moment in his career. Rather than viewing this as a setback, he recognized it as a sign that it was time to venture out on his own. Confident in his ability to attract and maintain relationships with major clients, he started to plan his next move with a colleague. Six months later they were ready to start building their own business. Spotting Trends as the Secret to Early Success While many startup agencies start out relying on referrals, Luke attributes his success to an ability to identify and capitalize on emerging market trends. Firstly, he benefitted from starting out in a market where growth hacking was still relatively unknown, allowing his firm to establish itself as a pioneer in its niche. Rather than simply focusing on website visibility, they differentiated themselves by creating valuable digital assets for their clients. Luke was also quick to spot the benefits of having a hybrid team, which gave him access to talent from all over the world. It also allowed him to undercut the competition with lower prices, and he had a hybrid structure already set when the pandemic hit. Furthermore, while many agencies still thought that working with startups was a waste of money, Luke focused only on these businesses. Bigger agencies had no interest in working with a $50,000-$60,000 budget, but it was just what his agency needed to start building their brand. This led to many obscure projects, but as one of few agencies working with startups it was pretty easy to jump from an initial project to a much larger one and opportunities to build relationships with investors. Outsourcing Tasks as a Strategic Growth Plan One of the critical decisions that significantly influenced his agency's growth was delegating administrative tasks. Neither Luke nor his partner are very fond of admin work and didn't want any part of the invoicing. However the invoicing process is a fundamental one in an agency and a focus when it came to a basis for success. They recognized their strengths lay in selling and project delivery, not in repetitive administrative work so that was the first choice when it came to start hiring to delegate. This approach is about more than offloading work, it is a strategic decision with significant advantages. By outsourcing administrative tasks, it frees up valuable time and resources, enabling founders and key team members to focus on strategic planning, client engagement, and product development. The Mind Shift to Break the Glass Ceiling to Real Growth Many founders find themselves trapped after hitting a glass ceiling, unsure of how to break through to the next level. You need a fundamental mindset shift before you can get past this stage. This mindset shift requires you understand that growth is not solely about increasing revenue or expanding service offerings. Instead, it requires a clear vision and the ability to communicate that vision effectively to the entire team. Founders must ask themselves not just where they want to go, but how to empower their teams to make decisions that align with that vision. Moreover, it's about hiring strategically to build a team that can take the agency further than you can done by yourself, while also working on improving yourself to set the vision and be the face of the agency. Luke has recently started working with coaches to get inspiration and it has made a big different in his goal of getting to the next level. Acquisition as an Agency Growth Strategy By now, Luke's agency has acquired three other agencies and continues to learn about these transactions. All three processes were different, with the first one being a merger with an agency that initially came in as a strategic partner and the last two being more asset purchases focused on their client portfolios. According to Luke, it's quite difficult to convince Swiss clients to leave their agency, even if you present an opportunity to save them a lot of money because personal relationships often hold more sway than the merits of a compelling pitch or a well-crafted campaign. Consequently, it's easier in his view to acquire the portfolios to start a relationship with those companies. This approach not only facilitates expansion but also enhances the value proposition offered to clients, ultimately driving profitability and market presence. How to Ensure a Smooth M&A Transition for Agency Clients In agency acquisitions, understanding the seller's post-sale intentions is crucial for establishing a successful transition. Try to get a clear response of what they're hoping to get from the sale. Do they want to completely separate themselves from the agency and do something else? Do they prefer staying and focus on sales and growth? Or maybe focus on profitability and growth? There are scenarios where each of those options could work but there needs to be a clear understanding from the beginning for it to work for both parties. Luke's approach to acquisitions specifically acknowledges the relationship-based nature of agency businesses. He personally prefers for the founders to stay for a while as he works to earn clients' trust. If a seller walks away immediately, the client list becomes worthless since their relationship is with the previous owner. Until the trust is built, it's best to keep sellers on board. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Danny Flood is a world nomad, growth hacker, bestselling author of "Dr Growth" and "Unlimit," founder at the School of Growth Hacking, Nomadhaus, and OpenWorld Magazine. Top 3 Value Bombs 1. When you live your life without structures and literally without rules, you can make up the rules that works for you and make quick decisions. 2. Its all about the speed of implementation. If you can bring your ideas to life in a faster, easier and with less expenses, it can really change your life. 3. You must always be adaptable and learn to think and rethink everything you know. Keep learning and experimenting and finding new ways and things. Get a copy of Danny's book that is launching at Kickstarter and get 7 chapters that you can download for free - Unlimit Sponsors Thrivetime Show Attend the world's highest-rated business growth workshop taught personally by Clay Clark at ThrivetimeShow.com/eofire Airbnb If you've got an extended trip coming up and need a little help hosting while you're away, hire a co-host to do the work for you! Find a co-host at Airbnb.com/host

Danny Flood is a world nomad, growth hacker, bestselling author of "Dr Growth" and "Unlimit," founder at the School of Growth Hacking, Nomadhaus, and OpenWorld Magazine. Top 3 Value Bombs 1. When you live your life without structures and literally without rules, you can make up the rules that works for you and make quick decisions. 2. Its all about the speed of implementation. If you can bring your ideas to life in a faster, easier and with less expenses, it can really change your life. 3. You must always be adaptable and learn to think and rethink everything you know. Keep learning and experimenting and finding new ways and things. Get a copy of Danny's book that is launching at Kickstarter and get 7 chapters that you can download for free - Unlimit Sponsors Thrivetime Show Attend the world's highest-rated business growth workshop taught personally by Clay Clark at ThrivetimeShow.com/eofire Airbnb If you've got an extended trip coming up and need a little help hosting while you're away, hire a co-host to do the work for you! Find a co-host at Airbnb.com/host

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 Bonjour,Vous avez du mal à capter l'attention de vos prospects ? Vos taux de conversion stagnent et vous cherchez des idées pour déclencher l'achat ? Cela veut dire qu'il est temps d'adopter une approche plus scientifique et plus percutante .Les neurosciences justement explorent le fonctionnement du cerveau et des mécanismes qui l'animent. L'objectif est d'optimiser vos stratégies marketing en se basant sur les émotions et l'inconscient afin d'influencer les décisions d'achat et d'améliorer l'impact des campagnes. Découvrez comment appliquer cette méthode avec des exemples concrets grâce au replay vidéo & slides de mon dernier atelier en ligne "Neurosciences et Growth Hacking, le Duo Magique" : https://www.conseilsmarketing.com/growth-hacking/neuromarketing-growth-hacking-le-duo-magique-replay-slides/ Et si vous vous allez encore plus loin, nous avons conçu pour vous le Pack Growth Hacking + Neuromarketing :

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Ever wondered what it takes to truly stand out in a crowded market? Join us for an insightful conversation with serial entrepreneur Anthony Franco, who has mastered the art of grabbing attention with creativity and novelty. Anthony takes us on a journey through his entrepreneurial successes, sharing unforgettable stories. He challenges the myth of overnight success, instead highlighting the persistence and clever strategies—like using the seven deadly sins for crafting marketing messages—that are essential for any entrepreneur. By the end of the episode, you'll be brimming with fresh ideas and a newfound appreciation for the creative sparks that drive business innovation.Thinking about selling your business? Anthony lays out the roadmap to make it an attractive proposition. From ensuring profitability and maintaining spotless financial records to building a business that thrives independently of its founder, these insights are gold for any entrepreneur considering an exit strategy. As the founder often needs to wear many hats, Anthony stresses the importance of initially acting as the chief revenue officer to thoroughly understand your market. And since entrepreneurship can be a lonely journey, he emphasizes the necessity of building a supportive network. Connect with fellow founders and dive into local entrepreneurial communities to share stories, advice, and camaraderie that will sustain you through both the highs and lows of your entrepreneurial journey.Check out Anthony's web site and podcast How to Founder Send us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingParfois pour on a besoin d'un petit coup de pouce pour avancer. C'est pas qu'on ne veut pas travailler, c'est pas qu'on n'est pas motivé, mais parfois on a du mal à trouver le bon chemin, à comprendre sous quel angle regarder les choses, à savoir par où commencer.Parfois on a besoin de suivre une méthode, et puis tant qu'à faire de le faire entourée d'autres personnes qui galèrent un peu comme nous. Parfois on a besoin d'avoir une bonne raison d'y aller. Et quand c'est le cas, la meilleure solution c'est un bon vieux challenge :"Apprends à faire tel truc en 5 jours", ou "3 jours pour développer tel mindset", ou "21 jours pour atteindre ton objectif". Je suis sûre que vous les avez vu passer sur les réseaux sociaux, vous avez peut-être déjà participé à l'un de ces challenges. Ca peut être sur n'importe quel thème, du summer body au développement de ses finances perso en passant par la création de persona. Bref, le challenge c'est une stratégie marketing très puissante pour faire croître son audience, la qualifier, l'engager, et in fine la convertir. Quand il est bien fait, c'est un modèle très pertinent surtout pour les business de service. Mais c'est un modèle que je connais mal, pour la bonne raison que je n'en ai jamais construit un moi-même, donc aujourd'hui j'ai fait appel à une pro des challenge, une personne que j'ai découverte sur les réseaux et qui a monté toute une part de son business justement grâce à cette stratégie du challenge ; cette personne c'est Annelise Harris.Dans cet épisode vous apprendrez : 

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Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingVous les voyez de plus en plus sur votre fil linkedin, vous en connaissez sûrement autour de vous, on a même inventé un nom pour eux, c'est le signe que c'est dans l'air du temps: Les solopreneurs sont partout. Et c'est peut-être même un statut auquel vous pensez pour vous-même. Si c'est le cas cet épisode est fait pour vous. Je vous propose un tour d'horizon du travail indépendant, ses avantages, ses inconvénients. Le but c'est qu'à la fin de l'épisode vous sachiez si ce statut est fait pour vous ou non. Et si vous êtes déjà à votre compte, vous aurez peut-être envie de vous rappeler en quoi ce que vous faite n'est pas comme tout le monde, et pourquoi vous avez choisi ce statut. Quel que soit le travail qu'on a choisi, tout ne pas toujours être rose. Et quand c'est un peu plus dur que d'habitude, c'est toujours une bonne idée de se souvenir des raisons pour lesquelles on a choisi d'être là. Donc aujourd'hui je vous dis tout sur ce que c'est vraiment que d'être indépendant, freelance, solopreneur, appelez ça comme vous voulez. Vous aimerez aussi : 3 stratégies digitales indispensables pour les indépendantsC'est quoi Stratégie Indépendante ?----------------

Send us a textIn this inspiring episode, Joey Pinz sits down with Jeremy Shapiro to discuss the profound impact of peer groups on personal and business growth. Jeremy, an entrepreneur and mastermind leader, shares his journey from the summit of Mount Kilimanjaro to navigating the peaks and valleys of the business world. They dive into the importance of accountability, the transformative power of mastermind groups, and how surrounding oneself with diverse perspectives can foster unexpected solutions and growth.Top 3 Highlights:

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Mario Nawfal bootstrapped his first business to 8 figures in less than 2 months, then built multiple businesses into the millions in crypto, taking companies public & growth hacking. He recently stepped up as the CEO of NFT Tech, which is expected to go public under ticker NFT. Top 3 Value Bombs 1. Being successful is tremendously difficult, and when you get it right, cherish it, appreciate it, and don't lose it. 2. You have to have a good product or service; otherwise, you are just wasting your money and efforts. 3. Before working hard, you have to calibrate your compass. Timing is one part of it - doing the right thing at the right time. Spend effort on researching what you want to do. Once you find it, test it. Start working hard. Be careful about who you listen to. We made millions using little-known Growth Hacking techniques. Now we are sharing them. Visit and get a FREE consultation - We Are Growth Hackers Sponsor HubSpot Starting a business doesn't have to be so hard. Go to click HubSpot.com/ent to download HubSpot's Entrepreneurship Kit for free right now