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Send us a textIn this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. He shares how content-led sales can revolutionize the way businesses engage with their target market and build authentic relationships.What you'll learn in this episode:Why traditional outbound sales strategies are failingHow content can be the ultimate sales equalizerThe difference between content-led sales and the typical sales funnelHow to use podcasts, blogs, and videos to create meaningful connectionsThe step-by-step process to turn content into high-value sales conversationsWhy every salesperson should be the CEO of their own deskHow AI is reshaping sales, and what you can do to stay aheadDr. Jim's insights will challenge everything you thought you knew about sales. Tune in to discover how to build lasting relationships and drive revenue—without the traditional "pitch slap" approach.
In this special bonus episode, I'm sharing how to use your podcast to make your Black Friday sales a success!
Send us a textTopics discussed:What is a sales funnelHow to build a cash flow sales funnelLanding VIP customers who are repeat buyers Steps to create an email sequence How to sell your offer Nurturing your audienceHandling objections JOIN MY FREE MEMBERSHIP: https://www.skool.com/create-the-flow-5785/aboutJOIN MY COACHING PROGRAM: https://monikafreemanstudios.com/building-a-brand-coaching-1BOOK A CALL TO LEARN MORE: https://bit.ly/mfscallDOWNLOAD THE FREE BRAND GUIDEhttps://mfs.myflodesk.com/brandguidebookLISTEN TO THE LATEST MEDITATION HERE!VISIT MY WEBSITE FOR THE LATEST: https://monikafreemanstudios.com/FOLLOWINSTAGRAM: @monikafreemanstudios @createtheflowpodcastYOUTUBE @monikafreemanstudiosTIKTOK: @monikafreemanstudios
Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She's trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things likeSelling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps(00:00) - - The Pitfalls of Traditional Agencies (07:43) - - Building Successful Careers (11:21) - - The Importance of Understanding Emotion in Digital Conversion Optimization (15:57) - - The Science Behind Emotions (20:03) - - Messaging tips (23:18) - - Uncovering Emotions through Customer Interviews and Surveys (28:43) - - Research and Specific Questions in Optimization (32:17) - - The Importance of User Awareness in Conversion (37:09) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness (41:08) - - Convincing Customers in 3 Seconds (42:55) - - Navigation and Client Segmentation (47:29) - - Efficiency and Inspiration with ChatGPT (48:48) - - The Core of Conversion Journeys Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged. PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes. Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that's P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
I remember touring a Murano Glass factory on my honeymoon to Italy. Basically as soon as we stepped foot into the place, a man giving us the tour had us pegged. So when it came time to sell us something, he didn't just ask us if we wanted to buy some glass art. He painted us a picture of a unique conversation piece that we can put in our home, to help us remember this time at the beginning of our marriage. To turn into a family heirloom for when we have kids and grandkids. He wasn't selling us glass. He was selling us a vision of our future. And it worked like gangbusters. So how can we do that for our customers? That's what Georgiana Laudi is here to talk to us about. She is the co-author of Forget the Funnel, a book that had a profound effect on my business – and today, we're talking all about jobs to be done, research, and capturing the voice of our customers. Top TakeawaysUnderstand the "Jobs to Be Done": Customers aren't buying products themselves, but rather the solutions the products offer. Identify the specific jobs your product or service helps customers accomplish. Capture the Voice of the Customer: Conduct customer interviews to capture actual language and patterns from customer conversations. Continuous Customer Research: Regularly conduct foundational research every 6-12 months and ensure it's continually validated based on industry shifts. Show NotesGeorgiana LaudiGeorgiana on Forget the FunnelWhat are Jobs to be Done?Demand Side SalesForget the FunnelHow to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson DavidsonCopyhackersForget the Funnel Podcast Sponsors: Check out Liquid WebMemberful: Get your free trial for at memberful.com/howibuiltit ★ Support this podcast ★
Do wedding professionals need marketing funnels?That's the question Adrienna McDermott is helping us answer in this episode. She's explaining what a marketing funnel actually is and how it compares to a sales funnel and is busting some of the misconceptions you might have heard about them. She's also taking us step-by-step through what a marketing funnel looks like, so if you've ever had a question about funnels in the wedding industry, you're in luck. Your marketing needs to build the know, like, and trust factor with your audience so that you can start warming up your leads and converting them into paying clients. If a marketing funnel can help you achieve that then yes, it's for you! Adrienna McDermott is the founder and CEO of Ava & the Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing. Topics covered in this episode include:The simple steps of a marketing funnelHow to convert a lead to a client The marketing power of email Why you're being ghostedIf your marketing is in need of a makeover, you're in the right place. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Adrienna's Website: https://avaandthebee.com/Get the Free Guide to Email Marketing Funnels: https://view.flodesk.com/pages/64b19351e181ddda00ff2930Follow @avaandthebee on Instagram: https://www.instagram.com/avaandthebee/Follow Ava & the Bee on Facebook: https://www.facebook.com/avaandthebee/ Follow @avaandthebee on Pinterest: https://www.pinterest.com/avaandthebee/_created/Follow Ava & the Bee on LinkedIn: https://www.linkedin.com/company/ava-and-the-bee/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
How are your marketing efforts going in your business? If you could use some guidance and you're interested in learning more about marketing, you're going to enjoy the next few episodes of the podcast. I'm teaching you how to get started with marketing, put yourself out there, and get more eyes on your business. Sometimes marketing looks a little different for wedding businesses than it does for other service-based businesses, so I want you to have some resources specific to you and your industry. We'll also be covering how to map out a marketing plan, set up your marketing funnel, and use search engines to create more visibility. Topics covered in this episode include:Why you need a marketing plan and funnelHow to make yourself more visible in the wedding industryWhy you should be treating Pinterest as a search engine, not a social media platformIf you're ready to talk about all things visibility, tune in. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz
In this episode I share the 10 step process I've developed coaching over 1000 clients since 2005 to help you build a successful business. The 10 steps are:Who are you selling to? – Your target marketWhat are you selling? – Your product funnelHow much are you selling? – Your revenue forecastYour marketing planNetworking to build your email listEmail marketingSalesSystemsHiring teamAnalyze and revise Links to the episodes I mentioned:Create your Marketing Plan Episode 63https://breakawaybusinesscoaching.com/marketing-plan-podcast Are you Building your Email List? Episode 55https://breakawaybusinesscoaching.com/build-your-list Create your Marketing Plan Episode 63https://breakawaybusinesscoaching.com/marketing-plan-podcast As always if you have questions, please email me atcoach@breakawaybusinesscoaching.com Till next week!Support the show
Welcome back to another exciting episode of The Savvy Scribe Podcast! In today's edition, we're diving headfirst into the world of marketing funnels. Join us as we unravel the mysteries of this essential tool and explore how it can be effectively implemented to establish and grow a prosperous freelance writing business.Whether you're a seasoned writer or just starting out, this episode is packed with valuable insights and practical tips to help you chart your path to success. Get ready to level up your freelance writing game as we unravel the secrets of marketing funnels.Key points in this episode:What is a marketing funnelHow it can help you strategize with your writing clientsHow to use and implement marketing funnels to understand what your client wants with the content that you write themDiscover the 3 stages of marketing funnels3 Stages of Marketing FunnelsStage 1 – AwarenessStage 2 – Consideration StageStage 3 – Decision Stage"It's important to always deliver high quality work. I always say exceed your clients' expectations to encourage them to come back, and most of all, give you a referral that gives you free clients without ever having to market yourself. So always deliver high quality work that meets and exceeds their expectations all the time." ~ Janine KelbachWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a
Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they've grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle.How GrowthChannel makes it easy for businesses to plan, launch, & optimize programmatic advertising campaigns across 150+ channels from a single dashboard.How they have around 2200 business users across around 1000 customers & an additional 300 agencies on their platformHow they've hit almost 1 million in ARRHow content marketing is primarily responsible for their top-of-funnelHow they use Slack community & email sequences to nurture their leadsIs it advisable for new SaaS founders to start a Slack community?What does their content strategy look like?How their sales cycle looks likeTeam, external funding & future visionhttps://www.youtube.com/watch?v=lgwB7kjeStM
Francisco Navarro, CEO of LunarByte talks about how they have grown their B2B services firm close to 7 figure revenue. We talk about their 0 to 1 journey & difficulties in scaling a B2B agency. This episode is a bit special as I talk to a B2B Services founder here to compare & contrast how running & growing a services business varies when compared to a B2B SaaS company.How LunarByte works with B2B companies helping them build their softwareHow they price their software servicesHow “word-of-mouth”, “review sites” etc. act as a top of funnelHow does he handle the predictability of scaling developer resources & why it's tricky to grow fastWhat's their plan wrt hiring engineers offshore & Do their B2B clients impose any restrictions
This episode is all about how to come up with top of funnel content because Rebecca asked this specific question in my DM's!In this episode…The types of content you can use for top of funnelHow to know what type of messaging you should use based on your prospectsThe top of funnel content that I've found works bestHow to build an engaged audience of this bite sized content where your audience thinks you are in their head!How to come up with these topicsIf you have a question you'd like me to answer on the podcast, make sure you send me a DM, @themichellefernandez!SHOW NOTES: https://themichellefernandez.com/podcast/183Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!Connect with me on InstagramConnect with me on FacebookVisit my website
Let's talk about sales funnels! In this last episode in my 5-part series, I'm breaking down how to set up the two stages of your campaign funnels - the Quiet phase and the Public Phase so you can reach your revenue goals.You'll learn...The difference between the Quiet and Public Phase of your campaign funnelHow to use your social media to move them into your Community Cultivation MagnetA few of the top tips and tactics to optimize your funnelsWhy tracking your data and leads will maximize your success and your conversionsVisit janditchfield.co/plan and grab your free workbook to help outline your campaign strategy.**************************************************************************Doors are officially open to enroll in my new coaching program, Capital Campaign Formula - a proven and highly strategic sales system that takes you step by step through how to create a 6-figure annual campaign plan for a product, service or program based business.Capital Campaign Formula is the only personalized coaching program of its kind on the market that not only teaches you how to create a 12-month sales plan based on conversion techniques only used in the charity sector, but also what to say and the exact actions to take in order to create highly engaged campaigns that result in consistent 6-figure years in your business time and time again.Want to learn more? Book a free call with me to chat!
Funnels are an essential part to the success of your digital ads and your sales. This week, I'll be talking about ways in which you can measure your funnel to make sure it's optimized and converting. In this short and sweet episode, I start by explaining the most important metrics that you'll need to measure in order to make sure your funnel is converting as it should. Then, I talk about the importance of tracking click-through rates, tracking the dates that you've made changes to your funnel, and how to measure your funnel.Tune in, take notes, and make the necessary changes to your funnel so that you can optimize and ensure that it's working hard in the background.Here's a closer look at what I discuss in this episode:Learning which metrics you need to measureMonitoring and keeping track of your click-through ratesTracking the dates that you've made changes to your funnelHow to measure your funnel so you know they're convertingResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
There's an art and strategy to creating a good freebie. Having a good freebie is crucial to attracting and retaining your ideal audience. However, it's not as simple as you might think. In today's episode, I'm sharing 3 reasons why you need to deliver more value than you think in your freebie.I talk about why your freebie is your chance to show your audience what you're capable of. I also share why you need to provide a small but impactful result through your freebie. With a good freebie, you'll be able to impress your audience and keep them continuing down the path of your funnel. Tune in and take notes. This short, sweet, but incredibly valuable episode is a must if you're in the process of developing a high converting freebie of your own.Here's a closer look at what I discuss in this episode:Why your freebie shows what you're capable ofGiving your audience a result through your freebieYour freebie is your audience's first impression of your workHow your freebie will get your audience to continue through your funnelHow your freebie bridges a gap for your audienceWhy your freebie should get people ready to take the next stepResources:The Funnels Academy: https://christinabernhard.com/tfa Ads Masterclass: https://christinabernhard.com/adsmasterclass Free Ads Course: https://christinabernhard.com/freeadscourse Freebie: https://christinabernhard.com/freebieAds Academy: https://christinabernhard.com/adsacademyWebsite: https://christinabernhard.com/The Funnels Academy: https://christinabernhard.com/tfaInstagram: https://www.instagram.com/christinadbernhard/Facebook: https://www.facebook.com/christinadbernhardScaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels
In this interview with Thomas Smale, you will learn:Smale's process for scaling your business up successfullyTips on how to maintain credibility and authenticity with your client baseThe benefits of tracking your customer's movements early on in the sales funnelHow important a strong support team is for keeping clients long-termHow to prioritize and delegate as the founder of a company
After last week's episode on nurturing your email marketing list, you're ready to simply and systematically educate and entertain the heck out of your subscribers. But now the question is... How do you actually BUILD that list of subscribers?What if I told you that building your business's email marketing list doesn't have to be the headache you're currently experiencing? In fact, it can be surprisingly easy and actually kind of FUN!Aren't you ready to stop spending all of your time creating lead magnet after lead magnet, trying to figure out what your audience wants in hopes that something sticks?What if instead, you could spend precious time in your business focused on what you do best as a visionary leader while your list-building runs on autopilot? The ultimate email automation...BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL COME AWAY WITH: One of the biggest reasons people struggle to grow their listAn understanding of why you need to know your numbers (and how to make them less scary!)The 4 simple elements you need for a killer list-building funnelHow to finally automate your funnel processIf this episode inspires you in some way, leave us a review and let us know your biggest takeaway — whether it's about email automation, and email marketing. And while you've got your phone out, make sure to follow us on Instagram @theeffortlesslife.co for more quick tips on how to simplify your workflows so you can spend more time in your zone of genius.Instacart - Groceries delivered in as little as 1 hour. Free delivery on your first order over $35.
Have you ever felt like a hamster on a wheel? Constantly spinning and spinning, but not getting anywhere? As the CEO of your business, there are only so many hours in a day and you need to focus on what's most important: growing your revenue and increasing conversions. In this episode of the ROI Online Podcast, marketing expert and founder of Deadline Funnel Jack Born talks about the future of sales automation, the psychology behind creating urgency to convert customers, and how to do it authentically. Jack is a marketing expert and the founder of several successful software companies, among them Deadline Funnel—a platform that makes it easy to increase conversions and generate more sales with authentic evergreen marketing. Their mission is to help you cross the divide from where you are now to where your business can be.The internet has changed the way we do business, and small-business owners are feeling the pinch. But don't stress! With authentic evergreen marketing tactics, you can reach your target audience - including millennials - with minimal effort.Among other things, Jack and Steve discussed:Jack's back story How Deadline Funnel was created The future of sales automation and conversionWhat a marketing funnel is and its various stagesThe meaning of full-funnel marketing How to create a high converting sales funnelHow to automate your sales funnelYou can learn more about Jack here:Follow Jack on LinkedInYou can learn more about Deadline Funnel here:https://www.deadlinefunnel.com/Affiliate link:https://www.deadlinefunnel.com/?lmref=VmguzgRead the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)
Today it's all about Bandzoogle! Built by musicians for musicians, Bandzoogle is an all-in-one platform that makes it easy to build a beautiful website and EPK for your music. Bandzoogle's team has worked remotely for over 18 years and artists have just surpassed $75 million in commission-free sales through merch, music, and ticketed events.With Bandzoogle, your website works for you with hundreds of tools that will generate more revenue from your website than ever before.Why working remotely is the best way to run a businessHow to maintain company culture and foster a sense of togetherness in a remote work environmentHow not accepting venture capital has allowed Bandzoogle to not raise pricesStacey's growth at the company from Customer Support agent to CEOHow to make your website the end of your marketing funnelHow to drive live stream traffic to your website and monetize through tickets & tipsHow Printful takes the legwork out of providing merch to customers How to test out different merch offerings to fans without having to invest in inventory upfront with PrintfulFunktastic Chats WebsiteTry Bandzoogle for free for 30 Days! Try it free for 30 days, and then use the promo code “funktastic” to get 15% off the first year.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode I share the 10 step process I've developed coaching over 1000 clients in the last 16 years. This came out of a masterclass I taught this week which goes over the steps in more detail. The 10 steps are:Who are you selling to? – Your target marketWhat are you selling? – Your product funnelHow much are you selling? – Your revenue forecastYour marketing planNetworking to build your email listEmail marketingSalesSystemsHiring teamAnalyze and reviseAs I mentioned in the episode I would share these steps in greater detail. I'm offering you a recording of the masterclass I taught. It goes into more depth on the 10 steps. I hope you enjoy!Yes I want the Masterclass!Links to the episodes I mentioned:Create your Marketing Plan Episode 63Are you Building your Email List? Episode 55 Create your Marketing Plan Episode 63 As always if you have questions, please email me atcoach@breakawaybusinesscoaching.com Till next week!
We are always working to find better ways to market and we know that email lists are a great way to foster our warm leads. Today, I am teaching you about all things quizzes and the differences of just a quiz and a quiz with a proper sales funnel that leads to building your email list. Quizzes are working for you to do a ton of market research that would take you time on your own. This valuable data is growing your email list in a fun and interactive way. Plus, it's helping you to tailor your products for your ideal clients, landing you more sales. Learn all about these fun tools people love to take, this episode is a quick, but good one. In this episode, I'm covering:Why quizzes are beneficial to you in creating a personalized funnelHow to nurture your quiz leads into a sale How to pick the right quiz for youWant to Learn More?Grab your FREE Launch Day Checklist Marketing to Millions Facebook GroupLiz Boer's InstagramLiz Boer's Website Need A Quiz Funnel Created For You? Apply Here
Episode 11 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Vik Khagram an Influencer Specialist at WPP-owned Burson Cohn & Wolfe (BCW).In this episode we discuss:BWC's broader view of influencers - those influential people including doctors, politicians and CEOs who sit alongside social-first Instagram famous to effect changeHow influencer marketing toolkits can assist joined-up thinking required to span global geographic regionsHow the rate of change is both a challenge as well as an opportunity for the influencer marketing industryThe importance of looking at an influencer's negative press as part of the vetting processThe importance of human insight combined with first-party data to make better decisionsInfluencers as storytellers not as human billboardsThe shift to working with influencers at the consideration phase of the sales funnelHow influencers are shaping popular cultureWhy brands are thinking about not just who can I sell to but also who can I help and howHow to measure ROI Working with the client to set clear campaign objectives and KPIsHow influencer marketing platforms have caused a Tinder-isation of the disciplineThe rise of influencer unionsImportance of having a critical view when reading about the industry
In this episode, Gianni Cara, a personal brand strategist shares how best to build out sales funnel models that drive revenue. Giannni helps entrepreneurs and executives with established personal brands to create their branding funnels so they can maximize their profits and their impact in the market. Insights he shares include: What businesses do wrong with their PPC led sales funnel modelsWhat is a sales funnel and how does it workDo we need a sales funnel in order to establish trust and build influence with future customersHow to best leverage social media platform algorithms to further the buying journey of a customerWhat are the stages of a sales funnel modelGianni's perspective on what are the steps in the sales processHow do you build a sales funnel fastHow Gianni research's a potential audienceHow podcasts fit into the sales funnel modelWhat is the top of the sales funnelWhy you don't need a top copywriter to build out a sales funnelHow to make a sales funnel for freeHow to avoid technology bloat when build out your sales funnel model
In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include: Why most businesses get strategy wrongWhy customer engagement is a key part of a digital marketing strategyHow to distinguish and define customer engagement and user engagementThe key principle that is required to increase customer engagementThe role alignment plays in increasing customer engagementHow to develop a customer engagement strategyHow to ensure that the business has a common language and understanding to increase customer engagementHow to deliver a truly omnichannel experience based on empathyShould we ditch the sales funnelHow to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagementand much more
Doing It Online : The Doable Online Marketing Podcast with Kate McKibbin
Do you… Think funnels are an advanced tactic that are reserved for people who are more advanced in business than you... Or That funnels need to be crazy and complicated and expensive... Well let me be your funnel-myth-busting hero...here to let you know this just isn’t true...I call BS! Funnels are super important for ALL businesses (even if you’re just starting your business) and they can help you grow faster AND easier. You don’t even need crazy advanced marketing skills to get started with funnels either. And to prove it to you...in today’s episode I’m taking you back to basics! Welcome to Funnel 101 - The ultimate beginner’s guide to funnelsThings You’ll Learn in this Episode of Doing it Online:We’re going back to basics - Funnels 101 - The ultimate beginner’s guide to funnelsWhat a funnel actually is4 reasons why you really need a funnel in your businessThe right time to add a funnel to your business (hint: it’s not in a few years)The 4 tech elements you need to create your funnelWhat you can expect once you’ve created your funnelHow you get started with your kick-ass funnelWhen to add Facebook Ads to your funnel set upGet access to our eCourse MBA Workshop for FREE (usually $97)Want More?Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.comWant access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at katesbonus.comWant the show notes + more funnel goodies? Head to katemckibbin.com/podcast
In this episode, Tony Guarnaccia, founder of Results Trained and the author of Small Steps to Grow Profits, shares the keys to the best marketing strategies used by successful companies to grow predictably. Insights he shares include: Why marketing is becoming so difficult todayThe framework that companies can use to audit themselves and thereby identify the gaps in order to, make progress, and generate revenue predictablyWhy most businesses struggle with generating revenue predictablyHow to counter the pressure to start executing instead of verifying a viable strategy firstHow to use the results loopHow to ensure that your messaging resonates with your potential customersHow to get your marketing flywheel goingHow to reduce waste in content production and maximize ROIHow best to think about creating your sales funnelHow best to build out your marketing strategiesWhy referral systems and programs don't workand much more
I had wonderful chat with Clari VP of Revenue Growth & Enablement, Kyle Coleman. Kyle is incredibly gifted as a leader and as someone who understands the finer points of the sales process. He astutely recognizes what's important for a buyer, and he knows how to train his team to reach prospects in order to drive revenue. In particular, we discussed:The common everyday words you should stop saying immediatelyWhat success metric you should have at the top of the funnelHow the entire team can do their part to impact revenueThis was a funny talk as we laughed and joked a bit - but we also agreed heartily about many things people are doing incorrectly in their process. I think you'll enjoy it.To learn more about Clari, visit: https://www.clari.com/Find Kyle on LinkedIn at: https://www.linkedin.com/in/kyletcoleman/--For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.
In Part 2 of the Growth-Hacking series, Jen + Amanda talk about the Funnel - How do you start with a big pool of people and narrow it down to the right ones to get to the “buying moment”, and excite people in the process?
In a world with SO much information on how to grow your online business, it can be really easy to get caught up in so many things and have no idea where to start in any of it. I know the feeling and I see it everywhere. I will be honest, growing your online business has a lot of different factors, but it’s not impossible to gain full clarity on what you need to do. Once you grasp that clarity, you will be able to move so much quicker. Specific goals and plans will give you direction and you will be unstoppable when it comes to growing your business! That’s why I’m giving you a simple place to start that will set you up for longterm success. Listen to this episode, take notes and get started right away so you can get your business moving forward.What you will learn in this episode: The best place to start with your marketing strategyThe benefits of growing your email list The pieces of building a small funnel The first steps of building a funnelHow to be intentional with your freebie Where to start when creating a freebieThings I mentioned: If you’re wanting to create a freebie and be strategic I have something for you. Here is a free guide that will walk you through a process to come up with the best freebie topics to attract the right audience into your community. If you’re looking to have your funnel built for you, check out my funnel building services and let me take the tech and systems off your hands! Find podcast transcript and resources here.About Christina BernhardI grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. I’m paying back the wellness industry for changing my life in the best way I know how - helping online wellness businesses go all in on their business and connect with the people that need them through Facebook Ads and marketing funnels. My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook Subscribe in iTunes
This is the entry level episode discussing all things marketing for houses to flip. Whether you are actively marketing for deals or not, you need to understand this information. This knowledge will put you lightyears ahead of most real estate investors, and set your business up for less expensive leads and more closings. Because who doesn't want those things?!Listen and learn the following:The 3 phases of your marketing funnelHow to know exactly what to say to potential leads in each phase of the funnelThe goal of each phaseThe metrics you MUST be tracking at each phase of the funnelHow to know when you're ready to scale your ad spendHow to know when it's time to tweak your marketing because it's just not working right...and much more. Tune in now!GOODIES1. Click here to grab a copy of Your Marketing Funnel Download for the visual associated with this episode.2. Click here for more information about Mailchimp3. Learn more about Debbie DeBerry | The Flipstress4. Ready to get your First Flip Done Right and make at least a $25,000 profit, but you need help navigating all of it? We can get you there. 5. Did you know I also own a digital marketing agency? Do you need help getting more qualified leads in whatever your business is? To discuss further, send me an email at info@theflipstress.com. 6. Our goal is to hit 250 reviews and spread the good word about this podcast as quickly as possible!Every 50 reviews, there will be a drawing! You can help us reach our goal PLUS have a chance to WIN Apple AirPods (they work with any and all devices, not just Apple!) by going to wherever you listen to podcasts, leaving a rating and review for the show, taking a screenshot of that submitted review and sending it to us at contact@theflipstress.com. 7. Continue the house flipping conversation in our free Facebook group.
In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.In this episode we cover:Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of peopleHow he stumbled upon memory teachingThe story and catalyst of how he started this kind of teachingExplanation of how direct response marketing worksBooks and social accounts as a passage that is pointing to a central hub and funnelHow he tracks communications to know what people have and haven’t done The particular structure he uses for his emails and contentDual Path ReadershipFacebook vs. YouTube Aware and unaware marketHow he uses YouTube and creates engagement for his videosDiscussing selling pitches in videosHow to know how much free stuff to giveWhy you want your competition to pay attention to youProprietary language used by Dr. AnthonyLinks mentioned in the podcastLinkedInWebsiteBranding You Academy
Kavit Haria started his first online business in 2005 selling music career education to musicians. Mistakes and failures taught him how to build a thriving online business using intricate and automated sales and marketing funnels, generating over a million dollars in sales per year. Since 2013, Kavit has offered a service called Automated Business System, helping people with passion and expertise take what they know from idea to launch. His team builds your entire business for you, and then guides and markets you to six figures in your first year, helping you to create the perfect freedom business. He has run workshops and keynotes in the US, the UK, and Australia. Now Kavit puts the knowledge and inspiration into his new book, Don’t Sleep On It! Turn Your Passion & Expertise Into A Profitable Business.We discussed the following in our interview:How to become a respected authority in your field4 steps to selling absolutely anything onlineThe 4 parts of a sales funnelHow to find your passion and turn it into a profitable businessHow to know whether your business idea will workResource Mentioned In This EpisodeDon’t Sleep On It! Turn Your Passion & Expertise Into A Profitable Business: https://www.amazon.com/Dont-Sleep-Expertise-Profitable-Business/dp/1683509854Insider Internet Success: https://www.insiderinternetsuccess.com See acast.com/privacy for privacy and opt-out information.
How does one scale a real estate investing business to hundreds of thousands of dollars in profit in under two years? That’s the topic on today’s episode of The BiggerPockets Podcast, where you’ll hear just how Lance Wakefield, a real estate wholesaler in the Dallas area, accomplished that amazing feat. You’ll hear Lance’s powerful story of hitting rock bottom through numerous tragedies that hit him all at once and the devastation that caused—but you’ll also hear how he went from having just $3,500 to his name to earning over $400,000 in profit in less than 18 months. This show is motivating, educational, powerful, and moving—so don’t miss a moment of it. This is one show you’ll want to bookmark and listen to over and over and over again!In This Episode We Cover:What Lance did before real estate investingHow he learned to flip homes at the age of 15The concept of “house hacking” car dealershipsThe life tragedies that led him to lose everythingWhy stupid deals provide priceless teaching momentsHow to achieve massive success in just 21 monthsWhy he teamed up with his wifeThe story behind their first dealWhat to know about the 2% RuleWhat you get when you spend $50k/month on marketingHow to build out your processesHow to obtain the right mailing listThe software he uses to build his deal funnelHow he determines the needs of the sellerHow to make real estate investing a businessWhat’s next for LanceAnd SO much more!Links from the ShowBiggerPockets ForumsBiggerPockets Hard Money LendersAdvertise on BiggerPocketsNegotiating Your Way to 1000 Wholetail Real Estate Deals with Michael QuarlesBiggerPockets MeetPipedriveBiggerPockets WebinarsJ. Scott’s BiggerPockets ProfileA Simple Morning Ritual to Help You Dominate Every Area of Your Life with Hal ElrodBooks Mentioned in this ShowTrump-Style Negotiation by George RossMultipliers by Liz WisemanTraction by Gino WickmanThe Miracle Morning by Hal ElrodSet for Life by Scott TrenchFire Round QuestionsProof of funds letterBuilding a buyers listQuestions to ask an accountantBest way to find Contractors in this busy marketTweetable Topics:“It was stupid to do as a deal. But as a learning experience, it was priceless.” (Tweet This!)“Our goal is to meet the need of the seller.” (Tweet This!)“When you are not focusing on the revenue, you are focusing on the wrong thing.” (Tweet This!)“Negotiation is everything. It is the key to real estate.” (Tweet This!)Connect with LanceLance’s BiggerPockets ProfileLance’s LinkedIn ProfileLance’s Facebook ProfileLance’s Instagram ProfileLance’s Phone Number: 469-478-2143
What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8% and beyond? What is a Funnel? - How does Kurtis Eyewear use funnels - What is Marketing Automation? - Campaign Basics - Building a Relationship and Increasing Conversions - The Future of Branding - Lionel Messi and Adidas - Infusionsoft - MailChimp - Constant Contact - Being an Entrepreneur, Brand Creator or Concept to Market Expert is a like riding a bipolar roller coaster of ups and downs. It’s a journey and Kurtis and Jon want to help you navigate to success. To learn more about Surf Goggles Chronicles or to ask a question check out www.SurfGogglesChronicles.com and please share this episode with a friend.
Often firms spend a lot time and money wooing perfect strangers to become clients only to stop paying attention to them after the project is complete. But it is through existing clients that firms can generate more business, says Joseph Jaffe, author of Flip the Funnel: How to Use Existing Customers to Gain New Ones. Instead of following the traditional marketing funnel, flip it so that you build on existing client relationships and use those to draw new clients to you.