If you’re overwhelmed and frustrated with growing your business online, the Sharp Business podcast will help. I help business leaders clarify the path to scale through bite sized messages you can get your head around, and “Scale Sessions” taking you behind the scenes of a real business. Listeners gain a well rounded understanding of what it takes to grow their business online from the lens of an experienced entrepreneur who oversees $100 Million in annual direct response advertising spend. Get your message out, grow your company, stand out in the marketplace, and have a blast doing it!
#09 If you had to hire one role to take your marketing to the next level, what would it be? In this episode we break down the team roles so you'll know exactly who should be on your team and who to hire next.Links from this episodeListen to our very own Copy Chief himself on episode #07Sharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Session Thread## Want to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application
#08 Understand these 5 simple levels and you’ll be well on your way to creating and marketing great products. Ignore them, and you could be on the sideline scratching your head wondering why it didn’t work like you expected.If you want to create repeatable success and continue to scale, then you must learn this fundamental lesson.Links from this episodeBreakthrough Advertising (buy this. No excuses!)Today’s podcast was taken from Chapter 2. There’s loads of examples and deeper dives into things within that chapter.Sharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Want to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application
We’re diving into FoxBrim Naturals offer today and the ingredients that could transform it from Amazon awesomeness to nine-figure acquisition. Special guest Zac Romero will help me break this down.Links from this episodeFoxBrim NaturalsRestore Regimine BundleBrightening Probiotic Eye CreamGLOW Blue Tansy Facial OilAmazon storeShow notes, screen shots, and session discussion thread (here)Sharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Want to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application
#06 Let’s take a look at a membership model business called Mightier.com. Mightier helps kids build emotional regulation skills, which help reduce disruptive behavior (anger, anxiety, ADD, ADHD, etc.). This product has been demonstrated in clinical trials to have a significant positive effect.However, I think their customer acquisition strategy is lacking (as you’ll hear below).Links from this show:Mightier.comMightier’s Facebook ads libraryMightier landing page for paid trafficMightier quizOrganifi.com (example product with 11 super foods reference)Breakthrough Advertising (the direct response marketing bible)Sharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Sharp Business forums thread for this episodeWant to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application
#05 Go behind the scenes of one of my favorite brands, Compete Every Day, as I talk with founder & CEO Jake Thompson about taking the apparel to the next level.Links from This Episode:Compete Every DayJake's BookCompete Every Day podcastSharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Session #05 ThreadWant to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application
#04 I analyze a successful brand in the fashion industry and reveal the path to scaling it online. This is a GREAT brand... But they're making one of the most common mistakes I see retail brands make when going online.Listen in to find out what it is and how to correct (or hopefully avoid) it.Links for this episode:Kelly WynneMama & Me Landing PageFacebook Ads for Kelly WynneBOOM! by Cindy JosephSharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Session #04 ThreadWant to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application
#03 Want to do something hard? Simplify it. The power that comes with the hard work of simplification always pays dividends.In this session I share a powerful way to look at scaling your business and share the only three wells you can draw from.This fundamental lesson is one I learned from marketing & business legend Jay Abraham. If you like this, I encourage you to explore Jay's original teachings yourself!Links from this episode:Jay AbrahamSharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Session #03 ThreadWant to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application
#02 One of the keys to scaling a business is customer acquisition. However, there's a lot of misunderstanding and misconceptions about exactly how this works.Listen in as I break down the key things behind one of the most powerful forces for growing your business.Sharp Business HQ:Have a question or comment about this episode? Get a personal response in the new Sharp Business community.Session #02 ThreadWant to experience a scale session for yourself & your business? Apply here:-> Free Scale Session Application
#01 Want to scale your business online? Welcome to Sharp Business Online, where I'm sharing behind the scenes lessons, tips, and analysis of how to succeed online.I introduce myself, Deacon Bradley, in this episode, and share a bit about where I came from and why you should listen to me (hint: I oversee $100 Million in direct response marketing campaigns each year). And I kick things off by sharing the three core characteristics of brands that succeed online.Connect with me and our (new & growing) community in the Sharp Business forums.Want to be featured on the podcast in a Sharp Business Breakdown? Apply here.