Podcasts about breakthrough advertising

Jan Roos from CaseFuel joins us today to discuss Meta advertising. Meta ads can be effective for PI lawyers if used strategically, focusing on educational content and earlier stages of client awareness. Success metrics should focus on qualified leads/transfers and cost per case, not vanity metrics like impressions. Ad fatigue is a key challenge; campaigns require frequent creative refreshes and strategic targeting. Meta ads can be more cost-effective than Google Ads, with clicks often $2-10. Visit Jan here: https://www.linkedin.com/in/jan-roos-27078732/. His company, CaseFuel: https://casefuel.com/home. Check out The Law Firm Growth (LFG) Podcast: https://shows.acast.com/the-law-firm-growth-podcast. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the personal injury marketing minute where we quickly cover the hot topics in the legal marketing world I'm your host Lindsey busfield when discussing marketing options with our clients We constantly get asked if doing social media marketing is with it and we typically say no While social media marketing is great for some businesses I know I have personally spent a ton of money at Halara because of their facebook ads We just haven't seen much success for personal injury lawyers who try their hand at meta But the lack of success isn't necessary necessarily because of the platform. It might be that lawyers have the wrong expectations of what success should look like when using meta or their marketing specialist isn't leveraging the right opportunities. Fortunately, Jan Roos: joins us today to discuss how personal injury lawyers can best use meta to grow their practices. Jan Roos: Thank you so much for joining us today. Oh, thank you for the awesome intro Lindsey. Lindsey: Well, I'm so happy to have you here, but why don't you tell everybody else who's listening who you are and what you do. Jan Roos: Cool. So my name is Jan. I got into the legal marketing space back in 2015. So at the time, I had a lot of friends who did SEO, and I was just like, honestly, I feel a little bit intimidated by the length of the contracts you have to sign. So I got into a paper click, but I was also some step I was doing in a previous business. I exited business a short earlier that year, and I basically paid traffic was a huge aspect of what we did. So gone to Google and then shortly, kind of afterwards ended up focusing on where personal injury attorneys were actually the first clients that we ever worked with. So we kind of went a little broader on paper click within the legal niche there. you know, by the time it was getting around 2020, the Google AdWords climate had changed a bunch. I still think it's a great platform to go on, but it's just, you know, they've kind of had that creep like everything else in PI, so getting harder in order to find stuff that wasn't already exploited by somebody else. So we made a pivot to social around the end of 2019. And it was after reading one of my favorite books on marketing, which is Breakthrough Advertising by Eugene Schwartz. Have you ever ever read that one, Lindsey? Lindsey: I haven't read that one. Jan Roos: Yeah, it's super old. I think it was published in the late 60s or early 70s, but he basically talked about these stages of market awareness. And this is kind of disseminated through a lot of the marketing lore over the decades that have come since. But basically, I was like, well, we have all this competition at this last mile of the customer decision journey, which is the solution stages he describes it, which encompasses pretty much everything, referrals, search, directories, anything that most people, that's most of the legal marketing play with, but what if there was something that was outside of that? And that's kind of where we ended up looking into around 2019.

It's pretty common to hear copywriters recommend that you study old sales pages and even sales emails, but what about old magazine ads? The kind that are printed on paper in actual periodicals? Today, where so much advertising happens online or in your social media feed, Ad writing is a bit of a lost art form. But that doesn't mean we can't learn from it. In the 435th episode of The Copywriter Club Podcast, I interviewed Lewis Folkard who breaks down old ads for his newsletter readers. And he shared what copywriters have to learn from his approach. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Lewis' Website The Olive Ad Breakdown The Silk Cut ad The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Copywriters seem to revere old books by Eugene Schwartz and Vic Schwab. But what about old ads? This is The Copywriter Club Podcast. If you've been a copywriter for more than a few weeks, you've probably heard other more experienced copywriters mention books like Breakthrough Advertising by Eugene Schwartz, How to Write an Advertisement by Victor Schwab or Tested Advertising Methods by John Caples. They make up a large part of the official cannon of copywriting. In fact, David Ogilvy once said no one should be allowed to write a single word of copy until they had finished reading Caple's book seven times. Of course there are new books that ought to be added… books by Joe Sugarman, Ann Handley and Matthew Dix.  In addition to books, there are a lot of copywriters who like to study old sales pages. They create swipe files full of them. I do this. My swipe file has more than 1,000 differnent sales pages I've collected over the last decade. Some copywriters even suggest you hand write sales pages as part of your learning. I don't go that far, but I think you can learn a lot by studying the persuasion techniques that copywriters have used in their work. But what about ads? One page with an image, headline, and a few lines of copy?  Are they worth studying? And what can we learn from them? My guest on this episode is Lewis Folkard. Lewis has made a bit of a name for himself by picking old print ads from advertising award books, analyzing them, and writing about why they are effective or not. Lewis' breakdowns are more than interesting reading, they're mini-lessons on copywriting, attention-getting and persuasion. He told me why he does it and how it's impacted his business in this interview. Stick around to hear what he had to say. As you might expect, this episode is brought to you by The Copywriter Underground. I've mentioned that I've been rebuilding the content vault and adding a ton of additional workshops to it. Workshops taught be expert copywriters like Parris Lampropoulos, Joanna Weibe, Stefan Georgi, Jack Forde, Chanti Zak, Laura Belgray and dozens of others. And it's not just copywriters, we've got marketing experts teaching how to build funnels, how to market using tools like Linkedin and Pinterest, how to put yourself in the right mindset to succeed and so much more. And that's just the workshops. There are dozens of templates, a community of like-minded writers holding each other accountable, and monthly coaching with me. It's time you joined us inside. Learn more at thecopywriterclub.com/tcu And now, my interview with Lewis Folkard… Lewis, welcome to the podcast. I would love to hear your story and how you became a copywriter. Lewis Folkard: Okay, well, I mean, I guess a lot of copywriters say very similar things in the sense that I feel like I've always had an interest in people and communications. I mean, some of the earlier nonfiction books that I read were kind of about human psychology and communications. I think there was a How to Win Friends and Influence People and another one by Brian Tracy, I believe. But I was young and just always enjoyed learning about how the human mind works and...

In this episode, Troy Trewin interviews Caulen Foster, the co-founder of Brain Power Agency, a marketing agency that specialises in building, managing, and growing ecosystems for direct-to-consumer, native brands online. Caulen shares the challenges of scaling a service business, highlighting that managing people is the toughest part due to the variables around human beings. He also discusses his previous business experience, where he failed to understand unit economics and financial literacy, leading to the business' downfall. Caulen emphasises the importance of these key metrics for success.   Other Resources: Marketing Funding Flywheel Ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business?   Caulen Foster, co-founder of Brain Power Agency, says the hardest thing is managing people. He emphasises that people are the toughest part to scale due to the variables around human beings.   2 .What's your favourite business book that has helped you the most? Caulen recommends two marketing books that have been game-changers for him: "Breakthrough Advertising" by Eugene Schwartz and "The 16-Word Sales Letter" by Drayton Bird. He says these books have fundamentally changed the way he writes copy and understands direct response marketing. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Caulen is a big reader and mentions that he's constantly investing in his own professional development through books, masterminds, and training programs. He particularly enjoys learning about human psychology and how it applies to marketing and sales. 4. What tool or resource would you recommend to grow a small business? Caulen suggests a great CRM (customer relationship management) system, such as GoHighLevel, as a crucial tool for small businesses. He emphasises the importance of having the right infrastructure in place to capture and nurture leads effectively. 5. What advice would you give yourself on day one of starting out in business? Caulen's advice to his younger self would be to be patient, resilient, and ready for the challenges ahead. He stresses the importance of understanding that building a successful business takes time and that being prepared to weather the ups and downs is key. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   “People are the toughest thing to scale, because there's so many variables around human beings." - Caulen Foster   "I would say my biggest mindset shift is probably understanding that things take time. Great things take time. There's a part of me that used to be very like, you know, I would think of something while I'm in the middle of something shiny object syndrome." - Caulen Foster   “Be resilient. You literally replace that within a month and more just by like, all right, it happens. It sucks. It's a little scary." - Caulen Foster

In this episode, Carla is sharing a breakthrough she had from her last coaching call - tune in for high-level marketing strategy and learn how to market to the RIGHT people in your audience.HIGHLIGHTS:The 5 stages of awareness in marketing: what they are and why they're so importantWhy sales and launches can feel so HARD - and how to turn that aroundHow to create offers that will fly off the shelvesCarla's marketing plan for the next 6-12 monthsRESOURCES + LINKS:Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatThe 5 Stages Of Awareness:The concept of the "5 Stages of Awareness" in marketing, introduced by Eugene Schwartz in his book Breakthrough Advertising, is a framework that helps marketers understand the different levels of awareness that potential customers may have about a product or service. By recognizing these stages, marketers can tailor their messaging to meet the needs and concerns of their audience more effectively. Here's a summary of each stage:Unaware: Description: At this stage, the customer is not aware of the product, the problem it solves, or even the problem itself.Marketing Strategy: The focus is on raising awareness about the problem or need. Educational content and broad, problem-oriented messaging are key.Problem Aware: Description: The customer is aware that they have a problem but is not aware of any solutions.Marketing Strategy: Messaging should highlight the problem and introduce the product as a potential solution. Emphasis on the pain points and the consequences of not addressing the problem can be effective.Solution Aware: Description: The customer knows about the solutions available but may not be aware of your specific product.Marketing Strategy: Differentiation becomes important here. Marketers should focus on why their product is the best choice among the available solutions. This includes showcasing unique features, benefits, or advantages.Product Aware: Description: The customer knows about your product but may not be sure if it's right for them.Marketing Strategy: The focus is on convincing the customer that your product is the best fit for their needs. This can involve addressing specific concerns, providing testimonials, and offering trials or guarantees.Most Aware: Description: The customer knows about your product and is ready to make a purchase or is very close to it.Marketing Strategy: The goal here is to make the final push for conversion. This could include limited-time offers, discounts, or simply a clear and easy call-to-action to make the purchase process straightforward.Understanding these stages helps in crafting targeted marketing messages that address the specific mindset and needs of potential customers at each point in their journey.FOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  

Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  

On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.  The post 341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy first appeared on Persuasion by the Pint.

Understanding the world around us involves adopting mental models/frameworks, which serve as thought processes that enable us to visualize how things work in reality. These mental models play a crucial role in assisting business owners to reason through challenges and make informed decisions. In this episode, Dr. Terri Levine unravels the concept of mental models/frameworks, shedding light on what they are and the advantages of adopting them as a business owner. She shares examples of using incorrect mental models, emphasizing the importance of choosing the right framework for optimal outcomes. Drawing from the book ‘Breakthrough Advertising,' she breaks down the 5 phases of a mental model, providing a roadmap for understanding and implementing these powerful tools effectively. Finally, she introduces us to the CRIBS framework, a valuable tool that will revolutionize your perspective on customer engagement.   Key Highlights From The Episode: [00:40] Today's theme: Using mental models and frameworks  [00:45] What's a mental model? [01:03] Advantages of having a mental model/framework  [03:25] Examples of using incorrect mental models [04:20] The 5 phases of a mental model, as discussed in the book ‘Breakthrough Advertising.' [06:25] Why your prospects and customers don't actually care about your products or your competitors' products [07:37] Dr. Terri Levine's CRIBS framework   Golden Nuggets: • A mental model is a thought process; it's a way that you can visualize how things work in reality. [00:45] • Mental models and frameworks help us simplify complex concepts and enable us to reason through them so we can make better decisions as business owners. [01:26] •  Your prospects and your customers don't actually care about your products or your competitors' products; they care about outcomes. [06:25]   Let me help you grow your coaching business:  Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.   Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

On this episode, we’ll get into more discussion of the classic book Breakthrough Advertising.  The post 340: How to Revive Older Products. More Breakthrough Advertising and Craft Beer first appeared on Persuasion by the Pint.

More Discussion of Breakthrough Advertising and states of awareness. Plus, we’ll share why A.I might soon be closing more business than your average 6 figure sales pro. The post 339: Breakthrough Advertising – States of Awareness and Market Soofistikation first appeared on Persuasion by the Pint.

Ok, il tuo titolo ha “stoppato” l'attenzione del lettore grazie a un gancio potente…Ottima notizia: hai portato a termine la prima parte del tuo lavoro di copywriter.Ma adesso che succede? Come trattieni - ed espandi - il suo interesse, fino a farlo sfociare nell'acquisto?È uno degli aspetti più importanti della comunicazione pubblicitaria, per due motivi:Occorre argomentare nel modo giustoSe fallisci, la tua campagna sarà un flop e metterai il tuo business in difficoltàNella puntata di oggi, puoi scoprire come il copy ti aiuta a compiere questa "magia".Te ne parla il "Baffo" Andrea Lisi in un succoso estratto del suo corso su ‘Breakthrough Advertising' di Eugene Schwartz.In particolare, vedrai 7 tecniche persuasive con cui portare la gente a leggere il tuo annuncio fino in fondo - e credere in quello che dici. Buon ascolto.Ecco una piccola anteprima della puntata di oggi:[2:21] Come accrescere il desiderio delle persone verso il tuo prodotto. Ecco una tecnica che rende la tua scrittura più profittevole.[6:32] La regola numero #1 della comunicazione pubblicitaria. Ricordala quando butti giù un messaggio di vendita e aumenterai il numero di risposte.[10:42] Come vendere al tuo target la versione migliore di se stesso. (E aiutarlo a soddisfare le sue più grandi ambizioni.)[16:39] Come “manipolare” i sogni dei tuoi clienti potenziali per fargli compiere l'azione che desideri. [21:03] Quando le tue promesse sono così grandi da mandarti in tribunale… Questo caso mostra fin dove è lecito spingerti con il copy.[28:18] 3 annunci pubblicitari che parlano alla “seconda dimensione” della mente umana. [36:05] L'erba cattiva che strangola la fiducia del tuo pubblico. Estirpala una volta per tutte e sgombra il campo a profitti “rigogliosi” e continui.Risorse utili:Vuoi un concentrato salva-tempo degli insegnamenti di ‘Breakthrough Advertising'? Scarica gli appunti di Andrea Lisi sul grande classico di Eugene Schwartz:​​https://www.copypersuasivo.com/prodotto/appunti-da-breakthrough-advertising-di-eugene-schwartz-ebook/ Entra nel Copy Persuasivo® Club e ottieni subito accesso a oltre 200 ore di formazione avanzata in copywriting:https://club.copypersuasivo.com/ Formula gamma - gli specialisti della videosorveglianza:https://www.formulagamma.it/ [Videocorso] Senza gas in 7 giorni - Samuele Trento:https://samueletrento.it/senza-gas-in-7-giorni/ EnergiaLocale - soluzioni su misura per abbattere i costi delle bollette:https://www.energialocale.com/ ►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

Today I'm joined by software engineer and my business partner Nick Watts. Nick is a newbie when it comes to marketing and sales. So in my last podcast he joined me to discuss all the secrets from the greatest marketing book ever written Breakthrough Advertising by Eugene Schwartz. In this episode we discuss the difference between B2B and B2C selling. Then we talk about self-sustainability, how much food you should grow on your own, and the pros and cons of personal solar power. --- How free are you, really? Grab my Levels of Liberty Tactical Checklist to find out: https://www.henrybingaman.com/liberty/ ---  Connect with Nick on Twitter: https://x.com/cryptodeepthink?s=20  

On today’s episode, we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.  We’ll also be diving into a book discussion on the classic Breakthrough Advertising […] The post 338: Breakthrough Advertising & How to Channel the Market Forces Which Control Sales first appeared on Persuasion by the Pint.

Cos'è un “gancio”? E soprattutto, a cosa serve?Questa parola, nel gergo del copywriting, indica un dispositivo retorico contenuto di solito in un titolo. Il suo obiettivo primario è invogliare le persone a continuare a leggere il tuo pitch di vendita.Quindi, Il titolo è la parte più importante del tuo copy. Pensaci un secondo. Puoi avere l'esatta soluzione che cerca il mercato… e un messaggio costruito ad arte per venderla…… ma se non fai capire SUBITO al destinatario - appena “atterra” sulla tua pagina - che puoi aiutarlo… lo perdi. Forse per sempre. Allora, la domanda che dovresti porti è: Come creare ganci capaci di arpionare la sua attenzione in modo implacabile?A tal proposito, oggi puoi ascoltare un estratto di uno dei corsi più apprezzati del Copy Persuasivo® Club: quello su ‘Breakthrough Advertising' di Eugene Schwartz.In particolare, del modulo in cui il "Baffo” Andrea Lisi analizza il capitolo 4 del libro. Quello dove si parla di come rafforzare i titoli pubblicitari. Segui l'episodio per conoscere 8 tecniche di scrittura delle headline che ti aiuteranno a:Magnificare la tua promessa, donandole un maggiore impatto sensoriale.Farla percepire sempre attuale, “fresca” e unica dal tuo target.Proiettare il lettore nel corpo del tuo copy, in una discesa scivolosa verso l'acquisto.Ecco una piccola anteprima della puntata di oggi:[2:25] Come sfruttare Chat GPT per creare ganci potenti che convoglino tutta l'attenzione del lettore sul tuo messaggio. (Consiglio da Pro: se pensi di lasciar condurre il gioco all'IA, cambia mestiere…)[5:10] Il “volano” che moltiplica la forza persuasiva dei tuoi titoli. (E perché ti rende anche più credibile dei tuoi competitor)[7;26] Questa figura retorica ti aiuta a penetrare la mente del tuo pubblico con immagini vivide e indimenticabili. Ecco come l'industria del dimagrimento la usa da decenni per generare entrate miliardarie…[10:12] Quando il copy amplifica la risposta sensoriale del tuo target: Un'esempio "scandaloso" preso dal settore della difesa personale. [14:14] Cosa significa drammatizzare i tuoi testi commerciali? E quali vantaggi ottieni se unisci questa tecnica narrativa all'arte di vendere? [15:21] 2 titoli “contrari al buon senso” che hanno frantumato i record di vendite. (Ovvero: come scatenare nelle persone comportamenti da “tossici in astinenza” per la tua soluzione.) Risorse utili:Vuoi un concentrato salva-tempo degli insegnamenti di ‘Breakthrough Advertising'? Scarica gli appunti di Andrea Lisi sul grande classico di Eugene Schwartz:​​https://www.copypersuasivo.com/prodotto/appunti-da-breakthrough-advertising-di-eugene-schwartz-ebook/ Entra nel Copy Persuasivo® Club e ottieni subito accesso a oltre 200 ore di formazione avanzata in copywriting:https://club.copypersuasivo.com/ ►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

✅ FREE ACCESS: Mindset Mastery: 7 Productivity Keys For High-Performing Leaders https://bit.ly/3B8uvM7 ✅ Subscribe: https://bit.ly/3TwUtU0 ****** The 5 Levels of Communication Strategy In the world of advertising and marketing, understanding your customer's awareness level is critical. This concept, detailed in books like "Great Leads" and "Eugene Schwartz's Breakthrough Advertising," forms the basis of the 5-Level Communication Strategy.  ****** Chapters: 00:00 Introduction 00:07 Book Reading 00:38 How Much Does Prospects Know 00:57 The 5 Levels of Awareness 01:49 Problem Aware Definition 02:03 Solution Aware Definition 02:20 Product Aware Definition 02:45 Most Aware Definition 02:58 How to Communicate in All Stages 03:27 Unaware Communication 05:29 Problem Aware Communication 06:06 Solution Aware Communication 07:06 Product Aware Communication 07:39 Most Aware Communication 08:15 Summary 08:32 Next Steps ****** Links mentioned: Great Leads: https://amzn.to/3SbXSXq Breakthrough Advertising: https://amzn.to/48pmth7 ****** All Channels: ✅ Channel: https://bit.ly/3TwUtU0 ✅ Instagram: https://bit.ly/478urJN ✅ Podcast: https://spoti.fi/3pHC47k ✅ Free Resources: https://bit.ly/42iwaut ✅ Articles: https://bit.ly/42EdQMh ****** Common searches: communication strategy in marketing communication strategy example communication strategy course communication strategy development how to develop a communication strategy how to write a communication strategy what is communication strategy communication strategy example communication strategy plan what is a communication strategy developing a communication strategy communication dos and donts

Today I'm joined by software engineer, crypto expert, and my very own business partner Nick Watts.   Nick is a rookie when it comes to the world of marketing and sales.   So for today's podcast I decided to let Nick pick my brain about everything I've learned in my 15+ years atop the copywriting world.   Not least of which includes a list of vital secrets from what many people consider the best marketing book of all time:   Breakthrough Advertising by Eugene Schwartz.   ---   How free are you, really?   Grab my Levels of Liberty Tactical Checklist to find out: https://www.henrybingaman.com/liberty/   ---   Connect with Nick on Twitter:   https://x.com/cryptodeepthink?s=20

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When you sit down to write your copy, do you shake in fear because of the terror of the blank page? Or, maybe you're not terrified, but you're frustrated because you don't know where to start? Today we talk about a game-changing method developed by one of our industry's great Old Masters, Eugene Schwartz. He delivered a powerful secret in an obscure talk he gave in the early 1990s to Rodale Press. You won't find this secret in either of his landmark books, Breakthrough Advertising or the Brilliance Breakthrough. The secret is explained in these words from his talk: “You do not write copy. You assemble it. You ware working with a series of building blocks and putting the building blocks together, putting them in certain structures. You're building a little city of desire for your person to come and live in. You are assembling claims that are simply images that people will pay for.” The key idea here is assembling, not writing. And that's a very important insight. Which we'll really get into today. Resources: Copywriters Podcast notification list: https://www.garfinkelcoaching.com/podcast/ My new book, The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ Download.

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Chris Mason is our guest on the 352nd episode of The Copywriter Club Podcast. Chris is a direct-response marketer who wrote a companion book to Breakthrough Advertising by Eugene Schwartz called, Breakthrough Advertising Mastery. Chris breaks down his process for writing this book and he gives actionable tips for copywriters can use today. Tune into the episode to find out: What similarities are there between songwriting and direct response marketing? Why you need to build your “sitting down” muscle.  How Chris landed Brian Kurtz as a client and how their partnership grew.  What is the 40/40/20 mix?  The best process for context switching and juggling multiple projects at a time.  How to get better at decision-making and what that means for your business.  Determining your audience's mass desire and understanding market sophistication.  When do you incorporate a unique mechanism? Two techniques to better understand your audience and their needs.  How to build the stream of acceptance and shift current beliefs.  How to break things down into actionable steps for your audience. What's a profit partner and what's involved? Tune into the episode by hitting play or checking out the transcript below. The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira's website Rob's website Chris's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:  

In this episode, Joe chats with Chris Mason, as they explore the transformative journey from corporate life to entrepreneurial success. Chris shares the leap of faith, leaving behind the confines of a corporate job to pursue his true passion.  He recounts the pivotal moment when he realized that Breakthrough Advertising isn't just about advertising techniques but rather a profound shift in mindset and perception in what a marketer does. Throughout the episode, Chris reveals how Breakthrough Advertising challenged his preconceived notions of marketing and transformed his understanding of the market itself. They discuss the timeless foundations of advertising that remain steadfast amidst technological advancements and the power of mass desire in shaping marketing journeys.  Chris also shares his insights on leveraging AI to enhance the creative process, harnessing its capabilities to ignite inspiration and multiply the impact of his content.  Together, Joe and Chris unravel the art of infusing authenticity into AI-driven automation, striking a delicate balance between the efficiency of technology and the personal touch that brings content to life.  Some topics discussed in this episode: Corporate to Entrepreneurship: Chris Mason's Journey of Courage and Reinvention Breakthrough Advertising: A Paradigm Shift in Thinking and Unleashing Creative Possibilities From Songwriting to Business: Chris's Path of Passion and Learning Taking the Leap: The Risk and Reward of Pursuing Entrepreneurship as the Family Breadwinner Unveiling Happiness: Identifying Dissatisfaction and Preparing for a Life-Altering Leap of Faith Freedom Unleashed: Embracing Entrepreneurship and the Liberation from Permission-Seeking Affirmations for Success: How Chris Manifested His Dream Life A Mindset Shift: Gene Schwartz's Breakthrough Advertising and the 180-Degree Transformation of a Marketer Mass Desire and the Marketing Funnel: Rethinking Traditional Approaches in the Digital Age Timeless Foundations: Exploring the Ever-Relevant Principles of Advertising Amid Technological Advancements Think Like a Market-Maker: Harnessing Breakthrough Advertising and AI to Shape and Dominate the Market The Human Touch: Balancing AI Automation with Personalized Spins in Copy and Content Creation Repurposing Brilliance: Amplifying Impact through AI-Driven Content Expansion and Exponential Growth Other podcast episodes like this one that you might like: The Burnout Battle: Anfernee Chansamooth's Journey to Slow Growth and Finding Purpose Unleashing Your Superpowers: How to Build Your Own Iron Man Suit For Entrepreneurial Success with Tina Marie Check Out Chris Mason: chrismason.net Breakthrough Advertising Mastery Breakthrough Advertising by Eugene Schwartz How to contact Joe Fier: joe@hustleandflowchart.com  Other References & links mentioned: Hustle & Flowchart Podcast Bot: https://www.HustleandFlowchart.com/Bot Core Influence Podcast - Frank Kern The Millionaire Fast Lane by MJ DeMarco AudioPen.ai Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

You're writing copy to target your ideal clients. But they may not be ready to hear you. They may not know they have a problem; they may not be ready to look for solutions. You may have heard of the 5 levels of awareness identified by iconic copywriter Eugene Schwartz. You write copy differently - and share different stories - depending on the client's level of awareness. In this episode, we do two things. First, you'll discover the 5 levels of customer awareness and recognize them in the client's backstory. A prospective client who's not aware she has a problem will bring one type of backstory. Her story changes when she's identified the problem and chooses from two or three possible solutions. As you listen to clients' backstories you discover their level of awareness. You can fine-tune your targeting. Additionally, our clients have different levels of marketing awareness - something that's not covered in the original 5 levels. Some clients are hearing pitches from half a dozen different competitors. Some are completely new to your industry and to marketing pitches from you and your competitors. Their experience with marketing changes the way they respond to your message...and may lead to downright skepticism. I've experienced this myself when I hear a tired old pitch from someone I've thought about hiring. Resources The notion of "levels" originally appeared in Eugene Schwartz's book, Breakthrough Advertising. It's now out of print, hard to find, and expensive. I've discussed client backstories on various podcasts, most recently in an interview with Shawn Fink (Episode 100). You can learn more from my free report on client motivation. Go in-depth with the self-paced video course, The Client Advantage. Use coupon code CLIENT30 to take an additional 30% off the published price. Take a deep dive into your marketing, find your story, and start revising your copy with the Strategic Intensive. A fast and friendly way to transform marketing for small service-based businesses. And if you like what you hear, go ahead and leave a rating and a review on Apple (preferably) or wherever you listen to podcasts.

Ned Brown is CCO of Bader Rutter in Milwaukee and an accomplished pianist and songwriter. Over the years he's leaned how to apply concepts and processes usually reserved for music composition to help him generate fresh thinking for advertising campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cdconfessions/message

On this week's episode, host Sara Estes discusses the shocking link between criminal & consumer behavior, and how her background in private investigation informs her copywriting strategy. She brings in the big guns (Eugene Schwartz's legendary book Breakthrough Advertising) to discuss the critical importance of desire when choosing your marketing angle. FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlinesSign up for the weekly newsletter: copytiger.com/newsletterInstagram: @copytigerr and @copylabpodcastWork with me → copytiger.comMy favorite podcast host

On this episode of More Perfect Marketing, host David Baer is joined by branding and positioning expert Orly Zeewy to discuss the importance of understanding your target audience's needs and desires in order to create effective messaging. Orly Zeewy is an author, speaker, and your facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She turns generic messaging into clear marketing messages that help startups and early-stage companies cut through the noise so they can attract their ideal customers and scale fast. In addition to her consulting work, Orly is a popular speaker and guest on business podcasts. She has been interviewed on more than a dozen business podcasts including This Week with Sabir, Angel Invest Boston with Sal Daher and The ConsciousPreneur. She has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, and the University of Pennsylvania. Orly has been featured in Medium and her articles have been published in national publications such as The Marketing Journal, Smart Hustle and Lioness Magazine. Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published by Routledge in May 2021 and was the #1 new business book release on Amazon in April 2021. Included in this episode: - Common Mistakes with Brand Messaging: Startups often send out too much information without being clear on their message. Generic messaging is often a result of not understanding who the target audience is. - Importance of Homepage: A homepage is a crucial aspect of a brand's identity and must communicate why a user should be there. - Focusing on the Customer's Needs: Founders need to focus on the problem they need to solve for customers, not just their own needs. Specific messaging tailored to the audience will attract more of them. - Utilizing Surveys: Surveys are incredibly useful if the right questions are asked to the right people. There may be variations in questions asked to extract useful language and perspective. - Case Study: Summer Day Camp Redesign: The guest speaker shares insights from an online survey her team conducted for a summer day camp. They found that the camp was the place where small kids do big things. The messaging was centered around experiences and growth opportunities in a safe environment rather than the lake as they had previously thought. - Importance of Understanding the Market: "Build it and they will buy" is a flawed idea because it doesn't consider if people actually want what you're offering. Understanding the market, including where it is currently and what people are doing now, is crucial. - AppSumo Case Study: AppSumo is a marketplace where technology tools launch to find users. Many of these tools lack clarity on who they're serving, focusing only on what they do. - Differentiation for Startups: Startups have a blank slate but still need to figure out their unique selling points. Existing companies, especially in brick and mortar, have a harder time because of the abundance of options and competition from digital spaces. - Insights on Sales: To succeed in selling a product or service, it's crucial to connect with potential customers on their level. Passion is a key trait of founders, but they need to consider that others may not be as far along in the process. - Eugene Schwartz's "Breakthrough Advertising": The host reads a passage from "Breakthrough Advertising" by Eugene Schwartz, published in the 1960s, which emphasizes the importance of channeling and directing existing desires in copywriting. Links mentioned: https://zeewybrands.com https://www.linkedin.com/in/orlyzeewy/ https://twitter.com/orlyzeewy https://bit.ly/readylaunchbrand

"If you love life, don't waste time, because time is what life is made of." Today, Brandon (@kingketo) ranks the top 50 business books of all time. He categorizes them into different tiers based on their impact and usefulness. He highlights "How to Win Friends and Influence People" as a must-read book that should be required reading for high school students. He believes that if everyone applied the knowledge from this book, the world would be a different place. Welcome to the Victory Talk Podcast hosted by Brandon Carter. Uncover the strategies for financial growth, physical strength, and a winning mindset as Brandon shares his multi-seven-figure business experience and brings in millionaire friends to drop their knowledge. No fluff, no sponsors, just raw advice. Get ready to seize victory and enjoy the show!Timestamps:(0:35) How to Win Friends & Influence People (Dale Carnegie Books)(1:15) Willpower: Rediscovering the Greatest Human Strength(1:58) Good To Great(2:20) Think and Grow Rich(3:37) Zero to One: Notes on Startups, or How to Build the Future(4:25) Start with Why: How Great Leaders Inspire Everyone to Take Action(4:57) 7 Habits of Highly Effective People(5:17) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich(6:21) Rich Dad Poor Dad(7:00) Atomic Habits(7:49) Deep Work: Rules for Focused Success in a Distracted World(8:35) Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)(8:54) Influence, New and Expanded: The Psychology of Persuasion(9:41) Blue Ocean Strategy(10:21) Outliers: The Story of Success(10:55) Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine(11:40) The 22 Immutable Laws of Marketing(12:20) Getting Things Done(13:13) The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results(14:07) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It(15:48) Leaders Eat Last: Why Some Teams Pull Together and Others Don't(16:32) The 10X Rule: The Only Difference Between Success and Failure(18:04) Hooked: How to Build Habit-Forming Products(18:20) The 4 Disciplines of Execution: Achieving Your Wildly Important Goals(18:30) The 80/20 Principle(18:42) Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels(19:50) Getting Past No: Negotiating in Difficult Situations(19:57) Managing Oneself (Harvard Business Review Classics)(20:25) How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets(21:19) Never Split The Difference(21:33) 48 Laws or Power(21:57) The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph(22:41) Ego is The Enemy(23:25) Can't Hurt Me: Master Your Mind and Defy the Odds(24:09) Purple Cow, New Edition: Transform Your Business by Being Remarkable(25:08) This Is Marketing: You Can't Be Seen Until You Learn to See(25:35) Building a StoryBrand: Clarify Your Message So Customers Will Listen(26:18) $100M Offers: How To Make Offers So Good People Feel Stupid Saying No(27:47) Crush It!: Why Now Is The Time To Cash In On Your Passion(29:39) Pitch Anything(30:16) Trading In The Zone(31:13) Breakthrough Advertising(32:09) 80/20 Sales and Marketing(33:17) The Ultimate Sales Letter(33:27) The One Minute Sales Person(34:05) The Power of Full Engagement(34:38) Principles(35:23) RelentlessOthers:The Ultimate Sales MachineThe Way of The Wolf

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Today we returned to the Old Masters Series, but with a twist. We used some secrets from one Old Master to look at the famous work of another. This all came about last week, when I was going over the chapter on Intensification in Breakthrough Advertising with a client. Breakthrough Advertising, of course, is Gene Schwartz's masterwork on copywriting. Part 2 of the book is seven chapters on “the basic techniques of breakthrough advertising.” And the first of those seven sets of techniques is what Gene Schwartz calls “Intensification.” Basically, how to get your hands on your prospect's feeling of desire, and push it through the roof. I was struggling with how to put this on a podcast. And then I had an idea: Why not take John Caples's famous ad, “They Laughed When I Sat Down At The Piano… ” and see how Caples used the intensification techniques. You might not be surprised that, even though the ad was written nearly 40 years before the book was, Caples knew what he was doing and used a bunch of the techniques. So, as we get started, you should know there are actually 10 Intensification steps in this chapter. Plus three other tricks. Again, this is all in one of 14 chapters of the book. We only covered five of the 10 Intensification steps today. First, because we did not have time for all 10. Second, I wanted to leave out five so you'll be encouraged to get your own copy of Breakthrough Advertising from Brian Kurtz. We'll give you a link in the show notes. Really, it's one of the best copywriting books ever written. As you have already gotten a glimpse of there is so much in each chapter that you can spend years, and make a fortune, learning what's in the whole book. Now, as to Caples. Gene Schwartz actually mentions this ad as a great example of one of the intensification steps, and we'll cover that step. But it turns out Caples included more of than one Instensification step. It's interesting to look at this ad, one of the most famous in history, because of the unusual way Caples uses the steps. He skips around from the normal order you would put them in. You'll see what I mean in the full podcast. Here are the five Intensification steps we covered: 1. Present the product. 2. Put the claims in action. 3. Bring in the reader. 4. Bring in an audience. 5. Make a damaging admission. And a link to get Breakthrough Advertising: https://breakthroughadvertisingbook.com/ Download.

Now that it's late January, you should be well into your New Years Resolutions or goals for the year, or maybe decided, “Ah… I'll wait till next year.” What I'd like to do is niche down to just copywriting. Do you have copywriting goals? I've got five skills or skill sets that are worth improving this year, and I want to give you a peek under the hood. Every one of these can put more power in your copy and more profit in your pocket. They're not flashy but they are high-octane. And I've found the most successful people never stop improving, so it's worth at least considering these and see if they feel like a fit. So there are the five skills. You probably have most or all of them already. The idea is that by getting better at any one of them, you copy improves in multiples. Skill #1: Research We talked about three kinds of research: fact research, emotional research, and situational research. Most people know what fact research is, and even getting better at this could really help anyone's copywriting. But emotional research and situational research take copy to a whole new level. Skill #2: Rewriting Building off this quote from Ernest Hemingway: Don't get discouraged because there's a lot of mechanical work to writing. There is, and you can't get out of it. I rewrote the first part of A Farewell to Arms at least fifty times. You've got to work it over. The first draft of anything is shit. When you first start to write you get all the kick and the reader gets none, but after you learn to work it's your object to convey everything to the reader so that he remembers it not as a story he had read but something that happened to himself. We talked about what real rewriting is like… why it's so important… and the best way to do it. Skill #3: Metaphors We were so fortunate to have the Queen of Metaphors, Anne Miller, on the show a few weeks ago. We talked about her book, The Tall Lady With The Iceberg. Tucked away in the back of the book are a series of very practical, valuable routines on how you can get better and better at using metaphors in your copy—and everywhere else! We cover those in this part of the podcast. Skill #4: Go Beyond Swiping There's a level of copywriting that Gene Schartz talks about in “Breakthrough Advertising” that goes way beyond swiping, or simply following formulas to come up with a headline or body copy. Gene says, “The idea for an ad or a headline demands its own shape. It cannot be fitted into someone else's solution. The problem defies a formula. And the third, analytical approach -- with no answers, only guideposts and questions -- offers the only way.” We talked about these three levels of copy creativity here. Skill #5: Get Better At Identifying and Writing To Your Prospect's Level of Market Awareness This another one of the many gems from Gene Schwartz' book Breakthrough Advertising. Here are the five stages in a nutshell: Stage 1- Ready to buy your product Stage 2- Has heard about your product, but doesn't want it (yet) Stage 3- Wants a product that does what yours does -- but doesn't want yours (yet) Stage 4 - Has a need, but doesn't see connection between his need and your product Stage 5 - Complete unawareness We talked about getting more familiar with these five stages, and how to use them. One more thing: If more than one of these appeals to you and you've already decided to improve the skill or skills, don't dive into all of them all at once. Better to do one at a time. Maybe one a week, or one every two weeks, or one a month. But, if you can, do something every day to improve one of these skills, and stick with one for at least a week, you will find you have some impressive breakthroughs in 2023. Book links: The Tall Lady With The Iceberg, by Anne Miller https://www.amazon.com/Tall-Lady-Iceberg-Metaphor-Metaphorically/dp/0976279444 Breakthrough Advertising, by Eugene Schwartz https://breakthroughadvertisingbook.com/ Download.

In this episode of the Customer Acquisition Show, we delve into the world of digital dating and how businesses can leverage platforms like Tinder and Match.com to connect customers with their perfect match. We also take a closer look at one of our most successful clients, Christian Mingle, and the innovative strategies they use to achieve their goals of fostering romance and relationships. Additionally, we examine the seminal book "Breakthrough Advertising" and how its insights can help you turn even the most unfamiliar prospects into loyal, repeat customers and drive growth for your business.Topics Covered: 00:00:00 - Selling to Desires: The Art of Marketing Products that Satisfy Consumer Needs00:02:51 - Understanding Consumer Desires: How Romance and Status Needs Drive Purchasing Decisions00:04:55 - Fulfilling the Need for Tranquility: How Insurance Companies Can Meet Consumer Demands00:06:30 - Creating a Market: How to Tap into Mass Desire to Boost Your Product's SuccessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.com

Our guest on the 324th episode of The Copywriter Club Podcast is Brian Kurtz. His 3rd appearance on the show is a good indicator that there's no lack of what Brian is able to share with our audience. From gaining rights to one of the most notable books in advertising history to teaching copywriters how to be better marketers, this a conversation you won't want to miss. Here's what we cover: What Brian learned from having a near-fatal stroke at the same time as a book launch. Why he decided to launch a mastermind. Gaining rights to Breakthrough Advertising and selling over 10,000 copies. Is Brian a copywriter in secret? How he makes the principles inside Breakthrough Advertising doable. Can a book from the 60s still apply to today's marketing arena? Creating upsells and bonuses for added value to customers. Is it a good idea to write a book? The reality of book launches. How to get better at relationship building. Why Brian hates the word “networking.” Giving more than you get – is it worth it? Press play or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator The Copywriter Think Tank Kira's website Rob's website Brian's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Kim's website Episode 22 Episode 219 Full Transcript:                

Marketing is essential for all types of businesses, whether you are a novice entrepreneur or a seasoned marketer. Brian Kurtz, my guest today, distills the knowledge he's gathered after nearly four decades in the direct marketing field to develop a business that lasts a lifetime using direct response fundamentals.For nearly four decades, Brian has adhered to a specific set of direct marketing principles that have enabled him to build an iconic $160 million company. Also, these same principles are currently enabling him to apply everything he has learned and accomplished to the current state in marketing. In addition, he is unwaveringly dedicated to teaching these timeless foundations to the next generation of exceptional direct-response marketers. Brian is the author of the book, Overdeliver. Brian illustrates how to discover our audience and sell successfully in his book without losing sight of the people we are selling to and without sacrificing the respect and attention they deserve.Brian shares how to track what is effective in marketing to our target demographic and how to diversify our marketing. Brian also defines overdelivering and how to achieve it. Brian shares his perspective on abundance while elaborating on why there is no ceiling when you live abundantly.  Brian imparts his expertise in tracking the metrics that matter, constructing a responsive database (list building), and personalizing the list. In addition, we also explore some of the seven traits of world-class copywriters, multichannel marketing, and much more![00:15] Brian's Journey – Brian shares his journey so far, mentioning how he was introduced to direct marketing.[06:49] Over Delivery - When you exceed your prospects', customers', and partners' expectations, you weave integrity, loyalty, and growth throughout your life and business.[13:20] Abundance – Brian shares his view on abundance and why there is no ceiling when you live abundantly.[18:27] Selling – What is the timeline? What are the touches? What's the value before you say, "Hey, I'm going to try to sell a product."[39:47] Core Principles -  We explain what a swipe file is, the rationale behind specific copywriting approaches, and original source principles, which Brian believes are essential for any young direct marketer or copywriter who wants to level the field. [01:02:05] 41-39-20 Rule – Brian elaborates on the 41-39-20 rule, and he covers going a mile deep instead of broad, ensuring that our specialization aligns with our superpower by emphasizing the concept of repurposing assets as opposed to constantly trying to develop new ones. [01:25:05] Great Copywriters - A successful copywriter possesses seven qualities. Brian shares a few that listeners should focus on.[01:32:07] Three Questions - What is missing that really ought to be there? Precisely what makes you worthy of attention? And why should someone buy your products? [01:38:40] Multiple Channels - Brian outlines the value of having our own domain and being present on numerous platforms.[01:45:13] Compound Interest-Enriched Relationship Capital – Brian shows how we can contribute to connection, what compound interest-enhanced relationship capital entails, and how the audience can grow this relationship capital.Resources:Connect with Brian:Website: briankurtz.net/LinkedIn: linkedin.com/in/brian-kurtz-a1934/Books:Overdeliver: overdeliverbook.com/Breakthrough Advertising: https://breakthroughadvertisingbook.com/

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Invité : Eric SECLET, Copywriter Freelance pour SaaS & Host du podcast SaaS Club Au programme de la conversation entre Eric et Mony : 1:05 Quelle est l'importance du site web pour générer des leads ? 4:49 Le design doit s'adapter à la copie, pas l'inverse 8:51 Comment faire une bonne recherche et créer une bonne copie ? 17:25 Qu'est-ce qu'une bonne architecture de site web ? 26:39 Les 3 erreurs les plus fréquentes en marketing B2B ? 31:42 Les ressources préférées d'Eric en marketing et copywriting ? -- Mais aussi beaucoup d'autres sujets ! Références abordées : - Le LinkedIn d'Éric : https://www.linkedin.com/in/eric-seclet-copywriter-saas/ - Saas Club, le podcast d'Éric : https://podcast.ausha.co/saas-club - Outils d'analyse des utilisateurs du site web : Hotjar, Yandex Metrica - 2 livres à lire : Breakthrough Advertising, Eugene Schwartz Jobs to be done: Theory to Practice, Anthony W. Ulwick --

If you don't have at least a fundamental understanding of market sophistication than you are operating on luck.  There is no consistency when relying on luck.If you work in an marketing in any capacity or own or manage a business...you MUST learn about market sophistication.In this episode Rob Taormina explains the five levels of market sophistication in a way that everyone can understand and how you can apply it to your current projects, business and advertising campaigns.What are the 5 levels of market sophistication?How can I apply market sophistication to my business?How to gain an edge over my competitors?What is a new mechanism in stage 3 of Market Sophistication?Who is Eugene Schwartz?Where can I buy Breakthrough Advertising by Eugene Schwartz?Who is the best marketer or advertiser of all time?How to become THE recognized brand in your industry?How to out-sell or out-perform your competition?Why is market sophistication important?Network with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNiDownload our free Podcast Gear Guide: http://www.LaunchMyPodcastShow.comFollow us: https://www.facebook.com/dontfeargrithttps://www.instagram.com/dontfeargrit/

BIO: Kim Barrett is a world-renowned million-dollar marketing strategist with a focus on Facebook. Kim is an international speaker and trainer, having taught marketing worldwide and helping businesses grow to six, seven, and even eight figures. STORY: Kim had a successful start to his business. He was bringing in lots of sales, and he felt he needed more staff to handle these sales. The problem was that he spent too much on those people without looking at their achievements and his team's capacity limits. LEARNING: Have a clear understanding of your business numbers. Dive deep into the capacity that you have before hiring. Avoid a business model that makes it easy to grow costs and hard to increase revenues.   “My worst investment was in human capital people. Not because they were bad people, but because I didn't need it.”Kim Barrett  Guest profilehttps://www.linkedin.com/in/realkimbarrett/ (Kim Barrett) is a world-renowned million-dollar marketing strategist with a focus on Facebook. Kim is an international speaker and trainer, having taught marketing around the world and helping businesses grow to 6, 7, and even 8 figures. Kim is the Founder and CEO of http://www.yoursocialvoice.com.au (Your Social Voice), an Australian-based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media and, most importantly, build engagement and generate more leads and more sales. Worst investment everKim started his business when he was 25 years old and had a good start. In the beginning, Kim was good at marketing, and then he got very good at sales. He made many sales, and his team would deliver on his sales. As he continued bringing in more sales, he felt he needed to hire more staff to handle all the sales. Being young, inexperienced, and running a successful business, Kim brought on people without paying attention to capacity or doing any quality assurance. At one point, he had many different people and had to expand and get a new office. As Kim continued to hire more people, one of his first-ever marketing mentors sat him down and asked him if he was looking at his team's capacity. He made him think about the price he was charging, his wage bill, and the profit margin left at the end of the day. From this talk, Kim realized that he was paying so many people who, while at first useful, many of them weren't doing much once the quiet months hit and there wasn't a high volume of work. He realized he had to let go of a couple of people immediately. Lessons learnedHave a clear understanding of your business numbers. Dive deep into the capacity that you have before hiring. Be careful about the average employee. They can drain your business slowly. Andrew's takeawaysAvoid a business model that makes it easy to grow costs and hard to increase revenues. Be careful when hiring people because some may not add value to your business, yet they're generating costs that need to be covered by your revenue. Actionable adviceGo to the people who have done what you want to do, ask them for advice, and listen to them. Kim's recommended resourcesIf you're new to the world of marketing and advertising and you do want to grow, Kim recommends reading https://breakthroughadvertisingbook.com/ (Breakthrough Advertising). In the book, Eugene Schwartz shares excellent principles. Join Kim's https://web.facebook.com/groups/theonlinebusinesshub?_rdc=1&_rdr (Facebook Group) to hear more about Kim's approach and get free resources, training, and education. Parting words  “Stay safe out there. Learn a lot and avoid mistakes.”Kim Barrett  [spp-transcript]   Connect with Kim Barrett https://www.linkedin.com/in/realkimbarrett/ (LinkedIn) https://www.instagram.com/realkimbarrett (Instagram) http://www.yoursocialvoice.com.au (Website) Andrew's bookshttps://amzn.to/3qrfHjX (How to Start Building Your Wealth Investing in the Stock Market) https://amzn.to/2PDApAo (My Worst...

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months?  On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client's long-term value. Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message. IN THIS EPISODE, YOU'LL LEARN:  The customer acquisition amplification framework How to fix your messaging with the Creative Lab  Analyze your ads for performance and results The role of emotion in advertising What is conversion architecture? Why value-first marketing is so effective  How to align your ads with your marketing funnel Links and Resources: https://www.amazon.com.au/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 (Breakthrough Advertising) by Eugene M. Schwartz https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant)

Warning: this episode touches on some dark themes. But stick around and you're bound to find marketing gold. Because you'll get a glimpse into the human psyche that you won't find in any copywriting book.  Today's guest is Matt Bockenstette, the man behind Copy Legends.  In this episode, we discuss tragedy, suffering and addiction.  But it's not all doom and gloom. Because on the other side of tragedy you'll discover deep empathy. The kind of empathy that'll help you build your next blockbuster promotion.   Listen now!  Show highlights include:  How to access a steady flow of high-intent leads for your supplement offer… without investing a cent in ads or posting on social media (1:18)  The “open book” method for honestly & ethically making millions in one of the world's scummiest industries (4:37)  2 proven strategies to become an effective copywriter from scratch (even if you never pick up a marketing book) (5:22)  From the archives: Chris' “Kill Your Alarm Clock” letter (steal this angle if you sell to entrepreneurs) (12:03) The weird way suffering is more comfortable than solving your problems (23:45)  How Gary Halbert's letter-sorting method helps you overcome adversity (35:15)  Why getting your ass kicked lets you effortlessly write high-converting copy (40:30)  How to write world-class copy with the help of hot coal and frog poison!? (48:01) Why bingeing trashy rom-com does more for your marketing skill than re-reading Breakthrough Advertising 12 times (50:06)

This episode begins a 6 part series focused entirely on the Customer Awareness Journey. The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:Unaware: this prospect doesn't even know they have a problem.Problem Aware: They are aware of the problem but not the solutionSolution Aware: They are interested in figuring out how to solve their problem.Product Aware: Looking for the right productMost Aware: Narrowing down to their criteriaThis journey is so important because you always need to meet your customers where they are in their journey.Resources:Customer Awareness Journey: Part TwoCustomer Awareness Journey: Part ThreeCustomer Awareness Journey: Part FourWho are your customers? Check out my new guide, which asks questions to help define your target audience! Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

How Brian Kurtz went from $9,500 a year to running a $150 million a year company.  Why Boardroom was "the perfect storm of excellence" What Brian learned from working with the best copywriters in the world The top lessons from Marty Edelson, the founder of Boardroom Why Breakthrough Advertising is the most important book on marketing ever written   Links  FREE Shipping on Breakthrough Advertising: http://www.henryb.co/ba Overdeliver book: https://www.overdeliverbook.com/ Brian's website:  https://www.briankurtz.net/

Ok, seriously folks, Russ is talking about miracles? Not the kind you see at a Grateful Dead show where somebody gets a free ticket, but a real, honest to God, medical miracle. Once he finally starts getting down to brass tacks, Russ does a novel review of Breakthrough Advertising by giving a quick overview of the principles he learned in Brian Kurtz's Breakthrough Advertising bootcamp he recently attended. Russ applies the principles of mass desire, levels of awareness, and levels of sophistication that Eugene Schwartz writes about in his groundbreaking classic, Breakthrough Advertising, and then discusses the possibility of a bootcamp to cover the second half of the book. Links: Breakthrough Advertising, by Eugene Schwartz

Outsourcing and hiring new talent is a natural outgrowth of scaling a business. But how can a small or mid-sized company do this process effectively while retaining a full-funnel? In today's episode of Aligned, Sean is joined by the founder of Sales Schema, Dan Englander, to hear his thoughts on the issue.  There is a proper time to hire: With the caveat that his domain space is marketing and advertising, the first order of operations is getting client work off your plate. From there, establish a process for teeing up prospecting opportunities. When accommodating people on your team with defined roles, once a process is in place for getting prospects, invest money in a closer. The skillset required to get a skeptical person to talk to you is numerous: creativity, strategy, systems and operations thinking (and a good amount of hustle and follow-up.)  Dan's philosophy is that it takes more than one person to make the process work. Identifying your value: To lower risks in hiring, figure out where your value lies. Oftentimes an agency has never had to figure that out because they rely solely on the strength of referral. So how do you identify value? Through positioning and experience. Companies frequently outsource something for the partnership to end up failing. Why? Because that company is doing the same repeated action done by different companies. While that still works if you're selling something new, it won't work forever. Use the trust and relationships you've built to grow. Realize when you hire a salesperson, you are now a part-time sales trainer. You can't just give collateral and expect them to succeed. Dunbar's Number is the psychological research that discusses someone's circle of influence informs our outreach. There's a difference between asking for an introduction and manipulating people into giving referrals. Mapping connections and doing it at scale is what leads to success. Clients typically do this anyway, but it's just done somewhat haphazardly. What if you can figure out the people you already know in specific accounts? All sales and marketing is about change. Social liberation elevates and allows someone unaware of a need for change to consider it. Breakthrough Advertising from the 60s is a hard-to-find book, but it addresses the stages of marketing sophistication.  For more great content from Dan, visit salesschema.com, check out his podcast (The Digital Agency Growth Podcast), or email him at dale@salesscema.com. FItzMartin's Sales and Marketing Alignment: Why does proper sales and marketing alignment result in a 32% average lift in revenue? Because a unified company centered around its prospects can't help but thrive. FitzMartin's Sales and Marketing Alignment program will analyze your current sales and marketing structure to deliver a plan based on the needs of your prospects, bringing you increased revenue, expansion opportunities, and (above all) a unified front when communicating with prospects.  To set your company up for success, visit fitzmartin.com/solutions to discover how to unify your sales and marketing for the best results.  FitzMartin's Innovation and Insights The FitzMartin approach to research is simple: start with data. We use statistical analysis and data visualization to clarify the haze around customer sentiment, behavior, and lifetime value metrics.  Our most recent study helped a financial institution understand a group of new customers, identify their ideal customers and craft a plan to acquire more ideal customers. Visit fitzmartin.com/solutions to download a free Sales Barrier Analysis Worksheet to find the gaps and barriers in your organization and read for yourself about the values a partnership with FitzMartin can deliver to you.

Brian talks a section in Eugene Schwartz’s classic, Breakthrough Advertising in regards to building believability and trust in your copy. Transcription How to transfer trust in marketing. Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live. Where I get into the nice down and dirty psychology of marketing tonight. There are very few […] The post How To Transfer Trust In Marketing

In a previous episode regarding Market Awareness, I mentioned somewhere in there about market sophistication and that these are the fundamentals in marketing that everyone needs to be aware of. If you wish to set your business up for success, knowing and understanding these things are crucial.  So listen in as I talk about the 5 levels of sophistication. Find out how you can dig into your clients' desires, wants, and needs. Truly understand what's going on in their minds and be able to reach out to them in ways you couldn't have imagined. Identify where in the market you could be standing and let me help you break through those levels to get to where you want your business to be. You need to grab your pen and paper for this to make sure you take note of everything we discuss today. Let's get started! Resource Links: Episode 141: Understanding Market Awareness with Kim Barrett (https://www.kimbarrett.com.au/?podcast=understanding-market-awareness-with-kim-barrett) Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Breakthrough Advertising by Eugene Schwartz (https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981) What we discussed in this episode: Introduction [0:00] Level 1: Pioneer Level [2:18] Level 5: Storytelling Phase [3:03] Level 2: Recognising competition and beating them [4:23] Level 3: Showing customers how your product works [5:22] Level 4: Optimisation and enhancement of mechanisms (tight competition) [6:55] Thanks for checking out today's episode! Be sure to tune in for the next one, subscribe, and share this podcast. Connect with The Kim Barrett Show: Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

In this episode, Eric welcomes Brad Hoppmann, CMO at InvestorPlace, to talk about his approach to developing and implementing a strong marketing strategy while sharing tips on how to make your marketing campaign easily understandable and scalable.“If a fourth grader can understand it, it can scale… If a promotion is too targeted, you just can't scale it.”   - Brad Hoppmann Brad has been in media publishing since before it was trendy, so he's one of the best marketing experts to learn lessons from on topics like messaging, copywriting, calculating customer acquisition cost (CAC), organizational structure, lead conversion, scaling marketing campaigns, and career development.  You'll learn the benefits of having a well-organized marketing team and how Brad's marketing team is structured, how he entered the financial publishing and marketing fields, how to have efficient conversations about strategy with opinionated coworkers, and more! “How do you take a huge investing idea like cryptocurrency and explain it to a fourth grader? If you can do that in a campaign and make it so easy… make the promotion so readable that even a fourth grader can understand it… that is what we've found to be the most successful for us.”                                                                                             - Brad Hoppmann Resources mentioned:Breakthrough Advertising by Eugene Schwartz: www.breakthroughadvertisingbook.com The Copywriter's Handbook by Bob Bly: https://www.bly.com/copyhandbook Clayton Makepeace's Copywriting Course: https://www.awai.com/makepeace/7-days-or-less/p/ Gary Halbert: https://www.thegaryhalbertletter.com About Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-lin sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton About Brad Hoppmann, Chief Marketing Officer, InvestorPlace:Brad Hoppmann is in the business of big ideas and serves as the Chief Marketing Officer of InvestorPlace Media, LLC. Brad started at InvestorPlace Media, LLC in Feb of 2018 and is an expert in all things publishing, financial services, subscription, and direct marketing. Brad currently resides in the Baltimore, Maryland Area.Connect with Brad: https://www.linkedin.com/in/bradhoppmann

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“I always think of brand messaging as the backbone of marketing. The message strategy is at the core of what any business is. Things like your vision or brand purpose aren't really messages that you're gonna slap on your homepage because it doesn't really resonate with the customer.”Hello hello! What happens when a Flying Cat meets the Lion Words? A great podcast episode of course! Joining us this week on the latest episode of FCM Interview series is a woman of many skills & talents: Diane Wiredu. She's a brand message strategist, a copywriting expert, and she's also the founder of Lion Words. Oh, and she's also fluent in 4 languages if that wasn't inspiring enough already.Diane offers various services through her website which includes creative copywriting as well as market insights, along with a research-driven process to help businesses connect with their audience.In this interview, we talk about understanding the value of brand messaging and how it's a core aspect of marketing for a business. We also discuss the ‘voice of customers' and the importance of businesses aligning their values and product/service with them accordingly. Diane also mentions the ‘five stages of awareness' approach inspired by a book called Breakthrough Advertising, which she regularly applies for the conversion copywriting process. If there's an episode that can add more clarity in getting your brand messaging and copywriting right, this is the one for you. In this episode we talk about:Understanding the process & details of brand messagingAligning brand messaging with core values Voice of the customer Awareness in copywriting Conversion copywritingTimestamps 00:07 - Introduction to Diane Wiredu02:13 - Getting to know brand messaging 05:34 - Brand messaging as a driving force 08:32 - Voice of the customer 14:12 - Stages of awareness in copywriting 23:11 - Tips for conversion copywriting You can connect with Diane Wiredu on LinkedIn. You can also check out the official website of Lion Words here. You can also subscribe to the newsletter here. While you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin

The great part about books is somebody spent years of their life figuring the content out. It's a highly curated piece of content and a lot of thought has gone into it. Reading books is one of my favorite ways to figure out what's next for my company. If you're a marketer who wants to crush their competitors, these books are going to help you out.1. Breakthrough Advertising by Eugene Schwartz. This book was written in 1966 and has everything you need to succeed in today's marketing world.2. The Big Idea by Todd Brown. Copy writing starts with a big idea, and no matter how technically proficient you are, your marketing campaign will suck if your big idea does.3. 80/20 Sales and Marketing by Perry Marshall. It tells you that if you want to make more money, you have to focus on high-value tasks.4. The Millionaire Fastlane by MJ DeMarco. This book breaks down the economics of making it big. It's about how the value you provide dictates your income.5. The Talent Code by Daniel Coyle. This is all about how to develop skillsets. Marketing is a skillset just like any other that you need to practice.6. The Culture Code by Daniel Coyle. In this book, he breaks down how great cultures are made.7. Made to Stick by Chip and Dan Heath. When you read this book, it almost sounds too simple. Stating things in a simple way that sticks in peoples' minds is the key to success.8. Story by Robert McKee. It's about story, not marketing. In almost any kind of marketing, story is really big.9. The Obstacle is the Way by Ryan Holiday. It talks about the concept that the problems we experience are simply showing us the way.10. Principles by Ray Dalio. He talks about understanding the world as it actually is instead of how you wish it was.If you want to learn more about improving your marketing skills, visit https://www.digitalnomad.com/Podcast/