Podcasts about copy chief

Shamelessly Unignorable: The Playbook by Rob Tillman Shamelesslyunignorable.com Robtillman.com About the Guest(s): Rob Tillman is a seasoned professional with nearly three decades of experience in the field of job development, transition coaching, and recruitment. He has an extensive background in climbing the corporate ladder within the aerospace industry, reaching executive levels. Rob is also a certified job development coach, collaborating with international networks like Copy Chief to assist freelancers and job seekers optimize their employment strategies. His new book, "Shamelessly Unignorable: The Playbook," is designed to aid individuals in overcoming imposter markets and achieving the success they deserve. Episode Summary: In this engaging episode of The Chris Voss Show, Chris Voss sits down with Rob Tillman to delve into the intricacies of the modern job market and how individuals can stand out. Tillman's new book, "Shamelessly Unignorable: The Playbook," is highlighted as a comprehensive guide for job seekers to maneuver through what he terms the "imposter markets" — fields overwhelmed with individuals misrepresenting their qualifications. Drawing from over 30 years of experience, Tillman shares insights on common pitfalls in the job search process and how his concepts can help navigate them effectively. Throughout the episode, Rob Tillman dissects the challenges posed by AI evolution and workforce reductions, describing how these factors reshape job opportunities and heighten competition. Keywords like "AI disruption," "freelancing challenges," and "government layoffs" reflect these contemporary workforce challenges discussed in the conversation. Tillman introduces his "tequila math" and "and principle" concepts, offering a fresh perspective on approaching job applications with sincerity and verifiability, and how to position oneself as an extraordinary candidate in a sea of competitors. Key Takeaways: Rising Competition in the Job Market: Layoffs, AI advancements, and a growing population are creating a saturated job market with less available positions and heightened competition. Imposter Markets: Job seekers face hurdles from individuals misrepresenting their skills and backgrounds, making authenticity in resumes and interviews crucial. The Importance of Being Unignorable: Instead of blending in, job seekers should focus on how they can be remembered and become "shamelessly unignorable" to employers. Engaging Effectively in the Hiring Process: Understanding the hiring manager's perspective can significantly improve job seekers' abilities to secure positions. Strategic Application Approaches: Targeting opportunities accurately and presenting truthful attributes are more beneficial and preferable to sending mass, unpersonalized applications. Notable Quotes: "Job hunting is like dating…you cannot name the person you must date." "Hiring is one thing that people hate to do. You don't hire unless you have to do it." "The greatest thing that I can do for anyone is to stop them from doing the things that are killing their opportunities." "The single biggest reason [for failure] is because they may as well put a sign up that says, 'I'm just like everybody else.'" "There are little bitty secrets that when you hear them, you won't be able to unsee them."

Kevin Rogers is the founder of Copy Chief, a community of direct response copywriters and entrepreneurs where everyone works and grows together on active campaigns. Top 3 Value Bombs 1. The three critical components to any piece of copy are Clarity, Authenticity and Trust – CAT. 2. Authenticity and trust is the human element. You know it's a good copy if you can feel it and people can feel and connect to it. 3. Story transcends all platforms. What we respond to the most are stories. The Fastest Way To Build a Thriving Freelance BUSINESS & Catapult Your Copywriting Skills To “A-List” Level - Copy Chief Sponsor HubSpot Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot. Visit HubSpot.com/marketers to learn more

Kevin Rogers is the founder of Copy Chief, a community of direct response copywriters and entrepreneurs where everyone works and grows together on active campaigns. Top 3 Value Bombs 1. The three critical components to any piece of copy are Clarity, Authenticity and Trust – CAT. 2. Authenticity and trust is the human element. You know it's a good copy if you can feel it and people can feel and connect to it. 3. Story transcends all platforms. What we respond to the most are stories. The Fastest Way To Build a Thriving Freelance BUSINESS & Catapult Your Copywriting Skills To “A-List” Level - Copy Chief Sponsor HubSpot Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot. Visit HubSpot.com/marketers to learn more

Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long.  The veteran copywriters were more than happy to guide her and show her the ropes.  Today, Lizzie, along with her husband, Steve, lead their family business and have achieved more success than “she ever dreamed.” All this, while growing their family of three to six, and homeschooling their four children. During our conversation, Lizzie shares… Her two biggest pieces of advice for new copywriters… How she and Steve survived (and actually grew!) their business through the harsh Australian lockdowns (with only two clients)...  Why going “in-house” was the best decision of her career… And… What her “empire” would look like if she decides to build one!

Growing up in a discouraging family, Angie was driven to prove her worth and follow her passion for performance. Angie reflects on her struggles with imposter syndrome and being authentic and self-compassionate. For her, making it is the continuous journey of self-reinvention and new possibilities.Making It! explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.“So many people out there are posturing, based on what success looks like, that we don't even have a realistic picture anymore of who's successful and who's not.”— Angie ColeeGuest Bio:Angie Colee is a business coach and marketing strategist working with creative entrepreneurs - the rule breakers and rebels. She helps you turn ideas into assets and assets into revenue streams... all without becoming a completely different person or losing your edge.Angie has a Master's degree from Carnegie Mellon and has consulted with and run creative teams for Jeff Walker's Product Launch Formula (PLF), MasterClass, Lowe's, Copy Chief, Orzy Media, and Robert Kiyosaki's Rich Dad brand.Angie is the author of Permission to Kick Ass (available on Amazon) and hosts a podcast by the same name. When she's not writing or publishing new episodes, you'll find her on the road living as a full-time digital nomad with her cats, Stella and Ollie.Resources or websites mentioned in this episode:MiraseeAngie's personal site: AngieColee.comAngie's business site: PermissionToKickAss.comThe Well-Fed Writer (book): https://a.co/d/feum8mKCredits:Producer: Michi LantzAudio Editor: Marvin del RosarioExecutive Producer: Danny InyMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic credits:Track Title: The Sunniest KidsArtist Name: Rhythm ScottWriter Name: Scott RoushPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Love and CircumstanceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Kaleidoscope PartyArtist Name: SPARKZWriter Name: Molly CherryholmesPublisher Name: A SOUNDSTRIPE PRODUCTIONSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Episode transcript: Confidence Through Struggle (Angie Colee) coming soon.

“You can learn to recognize when something is constructive criticism versus just criticism, and decide what you want to actually internalize and what you can let go," - Julie Kliegman In addition to an illustrious career as a freelance sports journalist, Julie spent four years as the Copy Chief at Sports Illustrated Magazine, and is now the author of “Mind Game: An Inside Look at the Mental Health Playbook of Elite Athletes”. In this highly reviewed novel, Julie offers insight into how elite athletes navigate mental performance and mental illness—and what non-athletes can learn from them. She explores the recent mental health movement in sports, the history and practice of sport psychology, the stereotypes and stigmas that lead athletes to keep their troubles to themselves, and the ways in which injury and retirement can throw wrenches in their mental states. Tune in as Julie candidly opens up to Grace about her personal battles with mental health and how these experiences sparked her deep dive into the interplay between sports and psychology. Could there be a hidden key to unlocking "mental toughness"? Discover the ways athletes carve out time for their mental well-being and what we can all learn from their journey. In this episode we'll dive deeper into these key takeaways: Identity Foreclosure. In her book, Julie dives into the complex psychological landscape faced by athletes during the pandemic. Listen as she explains how the inability to compete, train and connect with teammates led to a phenomenon known as “identity foreclosure” for many professionals. But beyond our careers, how do we discover our true selves? Find Your Zen. Julie offers practical tools to enhance your daily mental health. She underscores the significance of exploring and identifying your unique path to zen as a crucial step toward overall well-being. Diversity in Mental Health. The conversation around mental health in sports is evolving, with more athletes openly sharing their struggles. Julie discusses the growing need for a diverse range of mental health professionals, highlighting stories from icons like Simone Biles, DeMar DeRozan and Kevin Love. Mamba Mentality. Learn from Julie how professional athletes achieve peak performance by adhering to daily routines and practices. She reveals how simple, consistent actions, whether in training or everyday activities, are essential for both physical and mental excellence. If you're looking to celebrate connection and community, tune in for this special episode. With so much love & gratitude, Grace

In marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that drives results. From homepage headlines to email etiquette, Joanna offers insights into her creative process, and reveals the secrets behind some of her most successful campaigns. Links to learn more about Joanna:Joanna's LinkedInCopyhackersFollow Talking Too Loud on Instagram:https://www.instagram.com/talkingtooloudpod/Subscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Eddie Shleyner is a prolific writer and marketer. As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion.  After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consistent growth and acclaim within the content marketing industry. But what makes Eddie a fascinating guest isn't just his career path, but his thoughtful approach to the common adversities that creators face — from creative burnout to plagiarism. Eddie's commitment to quality over quantity and his dedication to maintaining his unique voice despite the rise and fall of trends and the AI “takeover” is inspiring. And the results speak for themselves. In this episode Eddie shares:How to address plagiarism in an impactful yet tactful way (plus how to protect your work)How to craft compelling narratives that fuels growth, creates raving fans, and leaves readers wanting moreThe importance of balancing the creative process with personal growthAnd advice growing your business without reaching creative burnout Jump into the conversation:(01:36) Meet Eddie Shleyner(04:05) When Eddie's Work Was Plagiarized(20:31) “Can you even prevent your work from being plagiarized?”(46:30) Break Down Eddie's Writing Style(50:07) Techniques for Better Writing(57:16) Eddie's Leap from G2 to Very Good Copy(01:03:45) Advice to Start or Scale Your Side Hustle⬛ Follow Eddie on LinkedIn: https://www.linkedin.com/in/eshleyner/⬛ Check out VeryGoodCopy.com: https://www.verygoodcopy.com/

It's been 5 years since Call to Action® captured our first of what's now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it's not a short-term bandwagon of shite. And to celebrate, we're rereleasing a choice cut of our favourite episodes as part of the ‘Best of' series.  In September 2020, we pulled a network agency worm out of the Big Apple and used it as topic-bait to catch one of advertising's biggest fish; the one and only George Tannenbaum.  One of the most highly awarded, revered and talented copywriters and creative directors on the planet, George was Executive Creative Director and Copy Chief at Ogilvy for over 10 years. He has worked with huge brands like IBM, Boeing, PayPal, and General Motors, writes a hugely influential marketing blog called Ad Aged, and has a charming if alarmingly deluded French alter ego called ‘Le Agency Holding Company CEO' who holds up a satirical mirror to the holding company era. Initially released as a two-parter, this is the full, director's cut. So strap in for an hour and 20 minutes of George's blissful yet biting NY tones as he talks on subjects such as the agency scene in the 80s and 90s, ageism, the state of copywriting, rediscovering his love for advertising, his time at Ogilvy including his last assignment working on the Boeing account, how to write a good headline, and tons more.  And the whole thing kicks off with an unmissable cameo from Le Agency Holding Company CEO. So what are you waiting for? Go listen. Feel better about marketing with Episodes 46 and 47 of Call to Action® with George Tannenbaum.  Follow George on LinkedIn Here's his Ad Aged Blog And his website George's book recommendations: The Saddest Words by Michael Gorra The Warmth of Other Suns by Isabel Wilkerson Caste by Isabel Wilkerson 

In this episode of "Women Empower Wednesdays" host Bri Logue and guest Angie Colee, a business coach and marketing strategist,  discuss overcoming sales call anxiety and embracing a positive mindset for business success. She shares strategies for making sales more conversational and less intimidating, emphasizing the importance of self-awareness and acceptance in entrepreneurship.About Angie:Angie is a business coach and marketing strategist working with creative entrepreneurs - the rule breakers and rebels. She helps you turn ideas into assets and assets into revenue streams... all without becoming a completely different person or losing your edge.Angie has a Master's degree from Carnegie Mellon and has consulted with and run creative teams for Jeff Walker's Product Launch Formula (PLF), MasterClass, Lowe's, Copy Chief, Orzy Media, and Robert Kiyosaki's Rich Dad brand.Angie is the author of Permission to Kick Ass (now available on Amazon!) and hosts a podcast by the same name. When she's not writing or publishing new episodes, you'll find her on the road living as a full-time digital nomad with her cats, Stella and Ollie.Connect with Angie:Angie's website: https://permissiontokickass.com/Permission to Kick Ass book on Amazon: https://www.amazon.com/dp/B0CLVY3G3TPermission to Kick Ass podcast (available on all major streaming platforms): https://www.buzzsprout.com/2283167 Angie on LinkedIn: https://www.linkedin.com/in/angiecolee/ Angie on YouTube: https://www.youtube.com/@permissiontokickass Angie on Facebook: https://www.facebook.com/realangiecolee Angie on Insta: https://www.instagram.com/angiecolee/  Angie on TikTok: https://www.tiktok.com/@permissiontokickass  Connect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: podcast@ivory.media

Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like Pinterest and Huel) to talk all things copywriting and marketing.

Kevin Rogers is a masterful storyteller, celebrated copywriter and the founder of Copy Chief, an online community that has helped thousands of business owners and copywriters generate over $100m in sales.This edition of Dreamland is brought to you by Schedule35, a trusted psilocybin brand that I use when I find myself in a creative rut. Every dose is precisely measured out, allowing you to tap into your creativity without, well, tripping the f%#! out.Use code ‘dreamland' for 15% off your order here → https://www.schedule35.co/–Dreamland is a magical place where listeners get to explore the minds of creative geniuses. Your host, Cole Schafer, is a multi-hyphenate writer obsessed with the creative process. His newsletter (coleschafer.com) has a cult following and has been described as a “bump of cocaine for your creativity”.

Permission to Kick Ass: Creatively Rebel Against the Old Business Rules without Selling Your Soul or Losing Your Mind by Angie Colee Permissiontokickass.com https://amzn.to/47E0qCl "I'm a creative person. I don't have a head for business..." "I want to be a full-time creator, but there's no money in it..." "Building a business is too complicated, I'll just stick with a side hustle..." If you've ever found yourself thinking any of the above, Permission to Kick Ass is for you. Angie invites you to set the idea of a "normal" business on fire in favor of creating your own path - no suits or TPS reports required. This book provides you with a step-by-step guide to escaping the job trap and building a creative business that works for you AND the life you want to live. You'll learn how to: Create a plan you can be proud of Get cash coming in quickly Rally your support troops Set boundaries like a boss Steel yourself on the down days And much more Pick up your copy of Permission to Kick Ass today and you could be in business next week! Here's what readers are saying: If you've wanted to start a business and felt too scared or started one and gotten stuck... this book is for you! Angie helps you understand what's going on when your mind pulls the brakes on big risks-and how to kick ass your way. Her hilarious stories provide a fresh look at real problems people entering business face, like how to leave your job and how to pay your bills while you grow your business. The practical tools she provides in the companion guide are everything you need to get started, from exercises to help you find clients to knowing what to charge, and even how to stay confident when things get tough. I just wish I'd had this book when I first started my business. It reads like a best friend's diary, and she says everything I worried about silently, but thought it was "just me." Permission to Kick Ass is the entrepreneur's battle cry for creative souls to control your life, money, and work. - Cindy Childress, Ph.D. The Expert's Ghostwriter(R) "Failure is an event. It's not your identity." This line is only one of a gazillion gems of the straight talk, no holds barred advice and experience Angie shares. You don't need anyone's permission to chart your own path, and Angie is your street-smart guide, complete with a few well-placed F-bombs to knock you out of your comfort zone and jolt you into action. If you're struggling to step into your greatness, pick up a copy of Angie's book and get both inspired and motivated to grab your own piece of this world. Lisa Christoffel, business and mindset coach for busy women leaders Biography Angie is a business mentor for rule breakers and rebels. She believes creativity is one of the most valuable assets on the planet, that business skills can be learned by anyone, and that people (NOT profits or processes) are the most important part of business. She specializes in helping founders, creators, and creative service providers find hidden revenue opportunities that don't take up a ton of time, resources, bandwidth, or cash. Her mission is to help you grow your business with more confidence and less stress... without becoming a completely different person or losing your edge. Angie has a Master's degree from Carnegie Mellon and has consulted with and run creative teams for Jeff Walker's Product Launch Formula (PLF), MasterClass, Lowe's, Copy Chief, Orzy Media, and Robert Kiyosaki's Rich Dad brand. When she's not writing or publishing new episodes of her podcast, Permission to Kick Ass, you'll find her on the road living as a full-time digital nomad with her cats, Stella and Ollie.

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My guest today is Eddie Shleyner. He is the Founder of VeryGoodCopy, a popular newsletter I subscribe to. He's also the former Copy Chief at G2.com, an excellent resource for finding software and other services. In this episode, we discuss the following:How Eddie got into copywritingSocial media managementThe role of AI in copywritingDirect response campaignsHow to create an effective landing pageResources:Eddie's websiteSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

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Want to become a client magnet? Want high-paying clients to find you, ready to buy?Today's episode gives you the strategy to make it happen.It comes with a warning, though.This is for serious business-builders only.There's a lot of people out there who want all the benefits of this without being willing to do the work.This strategy that turns you into a client magnet does require work.But once you do the work, it can be insanely powerful and pay off for years.Become A Client Magnet — How to Get High-Paying Clients to Come to YouYours for bigger breakthroughs,Roy Furr⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐

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This week on Hustling Sideways, Allen Halas and Jim Love sit down with Roy Furr, CMO of Fractional and Copy Chief for Direct Response Marketers. Every side hustle needs to market themselves, and Roy shares his story, with a background in marketing that ultimately led him to this point. In addition to sharing his own how-to plans for marketers online, Roy hosts the Breakthrough Marketing Secrets podcast, and you can connect with him via RoyFurr.com. Check it out! Follow us: Allen Halas AllenHalas.com BreakingAndEntering.net Twitter: @AllenHalas Instagram: @AllenHalas Jim Love GoAuthenticYou.com Twitter: @jim_m_love Instagram: @jimmlove23

Interview with Angie Colee, who is known by her friends as "The One-Woman Bomb Squad". She's the one people send into client or team situations that are tense and threatening to blow up, because If anyone can defuse it, Angie can. Angie believes that people (NOT profits and processes) are the most important part of any business. She helps creative service providers, company leaders, and founders become the leaders their business needs to grow and thrive. Her unique style of leadership skills + communication strategy will help you grow your team (and your business) with more confidence and less stress... all without becoming a completely different person or losing your edge. Angie has consulted with and run creative teams for companies like Jeff Walker's Product Launch Formula (PLF), MasterClass, Lowe's, Copy Chief, Orzy Media, and Robert Kiyosaki's Rich Dad brand (to name a few). She has a hybrid business-creative degree from Carnegie Mellon University, Master of Entertainment Industry management. Her expertise is in turning creative work and intellectual property into viable businesses. When she's not writing or publishing new episodes of her podcast, Permission to Kick Ass, you'll find her on the road living life as a full-time digital nomad with her semi-Insta-famous cats, Stella and Ollie. Her web site is https://permissiontokickass.com/  

Send us a Text Message.What's the biggest missing ingredient in most marketing departments?How can your 4P process for marketing success help MY team?What are the biggest changes we'll see in marketing in the next decade?  What will NOT change?This week on the podcast, William interviews Roy Furr. Roy discovered direct response marketing in 2005, between calls at a miserable customer service call center. Within months, he became the top marketing guy at an IT Training publisher, putting them on the Inc. Magazine list of America's fastest-growing businesses — three times.By 2010, he pivoted into his own business full-time, consulting, copywriting, and now providing fractional CMO and Copy Chief services for direct marketing entrepreneurs, especially in wealth-related niches.He quickly became known for creating seven-figure-plus campaigns and breaking sales records, has made millions for his clients, and his client list is a “Who's Who” of his niches. Roy publishes his daily Breakthrough Marketing Secrets newsletter and podcast.  He's trained, coached, and mentored other copywriters, marketers, and entrepreneurs to their own success.  He's the author of two books, The Copywriter's Guide to Getting Paid, and The Ultimate Selling Story.For more information on Roy's Fractional CMO & Copy Chief services, check out RoyFurr.com.BreakthroughMarketingSecrets.com is Roy's podcast and where to get more free content from him, including a bunch of valuable resources just for signing up.Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Roy Furr is a professional marketer, serving as the Chief Marketing Officer and Copy Chief for direct response companies. With his expertise, he assists clients in obtaining a higher number of leads, customers, sales, and profits. Roy's exceptional skills can be attributed to his lifelong dedication to studying psychology and maintaining a consistent meditation practice. In 2005, while enduring a taxing customer service call center job, Roy stumbled upon the realm of direct response marketing. Within a short period, he rose to become the leading marketing specialist at an IT Training publisher, propelling them to secure a spot on Inc. Magazine's prestigious list of America's fastest-growing businesses not just once, but three times. Throughout his life, Roy has been driven by a quest for significance, delving into literature and psychology to gain a deeper understanding. This pursuit led him to the enlightening field of Transpersonal Psychology and the profound wisdom traditions found across the globe. A life-altering event on Christmas Eve in 2001 truly set Roy on his transformative journey. Surviving a car accident that had the potential to claim his life, he embarked on a profound search for meaning. Through his relentless exploration of literature and psychology, he uncovered the profound insights of Transpersonal Psychology and the transformative power of meditative and wisdom traditions. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spotify Contact Info Website: www.RoyFurr.com Newsletter: Breakthrough Marketing Secrets Newsletter Podcast: Breakthrough Marketing Secrets Book: The Copywriter's Guide To Getting Paid: How To Land Awesome Clients And Earn A Great Living As A Copywriter Book: The Ultimate Selling Story: Cut Through the Marketing Clutter, Forge a Powerful Bond with Your Market, and Set Up the Sale Using the Hero's Journey of Story Selling Most Influential Person Monty Page (Psychology Professor at University of Nebraska, Lincoln, who discovered Transpersonal Psychology) Effect on Emotions Roy Furr discusses the impact of mindfulness on his emotions, specifically mentioning Tara Brock's rain process. This process involves recognizing the emotion, allowing it to be present, and understanding its message. It also involves nurturing oneself while experiencing the emotion. Roy acknowledges the power of this process, understanding that emotions are a natural part of life. He notes that emotions serve as a means of communication between our body and subconscious mind, as they lack a verbal language. He highlights an example of experiencing emotions related to a physical threat the previous night. Roy emphasizes the importance of recognizing these emotions without becoming consumed by them. He acknowledges that he is not defined by these emotions but rather is experiencing them. He stresses the significance of accepting their presence, listening to their message, and taking care of oneself accordingly. Thoughts on Breathing Roy Furr acknowledges the significance of conscious breathing but also highlights some challenges associated with it. He finds that when he becomes too aware of his breath or breathes deeply, he experiences a sense of oversaturation with oxygen, which doesn't feel beneficial to him. Instead, Roy prefers practicing mindful breathing, focusing on being present and spending slightly more time exhaling than inhaling. He mentions various breathing techniques he has explored, including box breathing (in for four, hold for four, out for eight) and the Wim Hof method. While he doesn't consider himself an avid practitioner of the Wim Hof method, he recognizes its potential effectiveness. Roy values the ability to self-regulate through the breath, recognizing that inhaling activates and exhaling relaxes the body. By managing the breath, one can influence the nervous system. He highlights the importance of adjusting the length of the exhale and inhale to achieve desired states of relaxation or activation. In summary, Roy Furr emphasizes the benefits of mindful breathing, preferring a balanced approach that suits his own experience and needs. He sees breathing as a means to regulate the body and influence the nervous system, allowing for increased self-awareness and control. Suggested Resources Book: Radical Compassion by Tara Brock Book: The Copywriter's Guide To Getting Paid: How To Land Awesome Clients And Earn A Great Living As A Copywriter Book: The Ultimate Selling Story: Cut Through the Marketing Clutter, Forge a Powerful Bond with Your Market, and Set Up the Sale Using the Hero's Journey of Story Selling App: Insight Timer Bullying Story Roy Furr shares an incident at the local fencing club where he made eye contact with a guy who became confrontational. Despite feeling activated, Roy used his mindfulness practice to remain calm and extract himself from the situation. He recognized that the guy's behavior might have had nothing to do with him and could be attributed to personal issues or trauma. Roy reflects on the importance of understanding others' struggles and not taking their actions personally. He relates this perspective to his conversations with his children, advising them to show kindness while setting boundaries and recognizing that people's behavior often stems from their own challenges. Related Episodes Mindfulness in Marketing, Affiliate Institute Co-Founder, Mathieu Jang Email Marketing Mindset With Doug Morneau Mindful Marketing From Within; Cindy Schulson A Fresh Look At Mindful Marketing Roy Furr advises that mindfulness is a practice rather than a quest for perfection or attaining enlightened states. He compares it to other practices like weightlifting or strength training. The goal is to develop an automatic response of awareness even in challenging moments. By intentionally practicing awareness, the brain forms connections and patterns, making mindfulness a natural way of being. Ultimately, Roy emphasizes that mindfulness is about consistently practicing mindfulness itself. Special Offer Are you experiencing anxiety & stress? 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