Word Of Mouth

Podcast audiences are rapidly growing, but so are the number of shows.How does a first-time listener navigate the sea of content to become a podcast aficionado? Acast’s Adam Martin talks gateway episodes and listener journeys, and we chat to Popsugar’s Alison Rice about working with existing audience data to create meaningful podcasts. See acast.com/privacy for privacy and opt-out information.

More than ever, traditional media organisations are experimenting with podcasting and achieving significant results.In this episode, we go behind the scenes with The Guardian Australia’s podcast producer Miles Martignoni, gaining insight on crafting award-winning audio as an extension of article-led journalism, with a focus on The Guardian’s most downloaded series ever, made in Australia.Acast’s Adam Martin shares how short-form journalism in podcasts is increasingly attracting a younger audience and why this audience are consuming the medium en masse. See acast.com/privacy for privacy and opt-out information.

This episode take a deep dive into the category that arguably catapulted podcasting into the mainstream – true crime. Acast’s Global Chief Content Officer, Adam Martin, shares insight into what makes true crime so popular, as well as the power, intimacy and authenticity of the human voice.We go behind the scenes with Benjamin, host and co-creator of popular UK True Crime podcast, They Walk Among Us, discussing one of the series’ most talked-about episodes, which has kept a mysterious murder in the consciousness of over 10 million people worldwide. See acast.com/privacy for privacy and opt-out information.