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Trying to figure out what you need to do to make your small business more ADHD-friendly? In today's episode, I sit down with ambitious outlier, Evan Sargent to discuss how she built a business that allows her to thrive, stand out from the competition and honor her ADHD attributes and gifts. With a background in graphic design and advertising, Evan transitioned from a fast-paced agency environment to the entrepreneurial world. Her company, Leap_Year Branding creates brand strategy and design for disruptive, service-based businesses, employing hyperfocused sprint days to deliver projects efficiently and collaboratively. Her innovative approach has been featured in Forbes, Crunchbase, Pop Sugar and more. Episode Highlights:Embracing ADHD in Business (00:00:01): Evan and I discuss the initial challenges and realizations that led her to work with an ADHD coach, ultimately embracing her unique brain to improve her business approach.Journey from Employee to Entrepreneur (00:00:50): Evan shares her transition from a career in advertising to freelancing, then to starting her own business, and how this shift allowed her flexibility and helped avoid burnout.Vision and Strategy with ADHD (00:21:15): Evan explains her innovative business model based on sprint days, eliminating inefficiencies she faced in traditional settings and how this dynamic approach leverages her ADHD traits.Overcoming Challenges as an ADHD Entrepreneur (00:11:37): This part of our conversation covers the struggle for structure after leaving traditional employment and the importance of having processes and support systems in place.Balancing Personal and Professional Life (00:16:15): Evan candidly discusses working with her husband, managing a household with three kids, and the personal growth she and her partner experienced through therapy and self-awareness.Future Endeavors and Adaptation (00:38:40): Evan shares her plans for evolving her business offerings, emphasizing business development as a new avenue, particularly in response to changing economic conditions.Fun fact about today's guest: Evan Sargent co-authored a book for young people called “We the People: the US Constitution Explored and Explained.” How timely is THAT? Connect with Evan Sargent:LinkedIn - Website - Contact Want to be part of the movement to help girls get identified with ADHD in childhood, instead of struggling for years before getting a “late diagnosis?” Join me in a mission to #FindTheADHDGirls by clicking on this link. © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.
Trying to figure out what you need to do to make your small business more ADHD-friendly? In today's episode, I sit down with ambitious outlier, Evan Sargent to discuss how she built a business that allows her to thrive, stand out from the competition and honor her ADHD attributes and gifts. With a background in graphic design and advertising, Evan transitioned from a fast-paced agency environment to the entrepreneurial world. Her company, Leap_Year Branding creates brand strategy and design for disruptive, service-based businesses, employing hyperfocused sprint days to deliver projects efficiently and collaboratively. Her innovative approach has been featured in Forbes, Crunchbase, Pop Sugar and more. Episode Highlights:Embracing ADHD in Business (00:00:01): Evan and I discuss the initial challenges and realizations that led her to work with an ADHD coach, ultimately embracing her unique brain to improve her business approach.Journey from Employee to Entrepreneur (00:00:50): Evan shares her transition from a career in advertising to freelancing, then to starting her own business, and how this shift allowed her flexibility and helped avoid burnout.Vision and Strategy with ADHD (00:21:15): Evan explains her innovative business model based on sprint days, eliminating inefficiencies she faced in traditional settings and how this dynamic approach leverages her ADHD traits.Overcoming Challenges as an ADHD Entrepreneur (00:11:37): This part of our conversation covers the struggle for structure after leaving traditional employment and the importance of having processes and support systems in place.Balancing Personal and Professional Life (00:16:15): Evan candidly discusses working with her husband, managing a household with three kids, and the personal growth she and her partner experienced through therapy and self-awareness.Future Endeavors and Adaptation (00:38:40): Evan shares her plans for evolving her business offerings, emphasizing business development as a new avenue, particularly in response to changing economic conditions.Fun fact about today's guest: Evan Sargent co-authored a book for young people called “We the People: the US Constitution Explored and Explained.” How timely is THAT? Connect with Evan Sargent:LinkedIn - Website - Contact Want to be part of the movement to help girls get identified with ADHD in childhood, instead of struggling for years before getting a “late diagnosis?” Join me in a mission to #FindTheADHDGirls by clicking on this link. © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.
Welcome to Episode 218 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton has named a new COO & made other leadership changes. There is a new class type: Rolling Hills. Peloton is launching a new power zone training program later this month. There is a new “You Can Run: 5K” training program. The new “Now Playing” collection will highlight classes each week. Peloton highlighted some classes in “This Week at Peloton” An artist series with Dr. Dre took place this week There are new apparel collections designed by Susie Chan & Emma Lovewell. Peloton gave away some free in-person classes via a social media contest. Peloton had an outage this week impacting the ability to take classes. Camila Ramon has started a podcast. Kirsten Ferguson was featured in PopSugar. Susie Chan's book has been nominated for an award. Class Picks of the Week Enjoy the show? Become a Pelo Buddy TV Supporter! Find details here: https://www.pelobuddy.com/membership-account/membership-levels/ You can find links to full articles on each of these topics from the episode page here: https://www.pelobuddy.com/pelo-buddy-tv-episode-218/ The show is also available via YouTube: https://www.youtube.com/c/PeloBuddy This episode is hosted by Amanda Segal (#Seglo3) and John Prewitt (#Kenny_Bania).
I just landed my first ever TEDx talk. How did it happen? What now?In this short mini marketing episode you'll learn:How to get invited to speak on stagesThe crucial thing you must do to be a speakerEVERY FRIDAY 5-MINUTE MASTER CLASSES IN MARKETINGEvery Friday I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee!Please FOLLOW The Exit Interview with Kim Rittberg podcast and spread the word to your friends in person and on social! Follow Kim on Social:InstagramLinkedin YouTubeGrab the Freebies!10 Secrets to Making Video That Makes You MoneyHow to Get Speaking Gigs Through Content Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She's been featured in Forbes and Fast Company, and speaks on stages across the country. Kim ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In the spotlight is Yasmin Angoe, the Anthony-nominated author of the critically acclaimed thriller Her Name Is Knight of the Nena Knight series, which has been optioned for a television series. Her Name Is Knight has appeared in the New York Times Book Review, OprahDaily.com, POPSUGAR, Nerd Daily, the Washington Independent Review of Books, The Guardian, and other platforms. Yasmin Angoe is a first-generation immigrant from Ghana, Africa, and in 2020 received the Eleanor Taylor Bland Award for Emerging Writers of Color from the organization Sisters in Crime. We discuss: >> Finding an agent >> Letting the story incubate >> The sustainability of a series character >> The psychographics of Nena Knight >> Life in Ghana, Africa >> Obligations of a black female author >> Etc. Learn more about Yasmin Angoe here: https://yasminangoe.com Novelist Spotlight is produced and hosted by Mike Consol. Check out his novels here: https://snip.ly/yz18noWrite to Mike Consol at novelistspotlight@gmail.com
Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
ATTENTION: If you listened to this episode, there's a gift for you toward the end...but you have to listen to the end to find out what it is! And it's goooood. You're welcome, babe. ___________________________________________________________Marissa is the founder / creator of WKS! She grew up and went to school in Northern VA. Her love for fitness started young (competitive gymnast + dance team member!) She moved to Charlotte in 2011, after making the Carolina Panthers TopCats and is a CPT and nutrition specialist through ACE. She focuses her fitness studies on cardio/interval training, resistance training, ballet barre, and Pilates. Marissa experimented with these different fitness genres and developed the signature trademarked and patent pending WKS methodology, incorporating cardio, strength training, and Pilates into one dynamic workout! She's been featured as a fitness expert in major publications such as Men's Health, Popsugar, and Cooking Light Magazine! Marissa was also named one of Charlotte Agenda's “Top 10 Small Business Owners” in 2019. She has gone live on Instagram via Shape Magazine and Hollywood Life, showcasing the unique WKS workout with Sports Illustrated model, Olivia Culpo. The WKS curated methodology is used by the Carolina Panthers' TopCats, Miss USA, Miss Universe, and other prominent influencers and athletes to maintain peak performance. As the CEO of WKS, Marissa works with the management team to make corporate decisions, evaluates operational protocol, and navigates the strategic direction of the company.WKS is also a sponsor for the Topcats, so make sure to stop by and take a class to get in tip top shape for auditions!____________________________________________________You can follow Marissa @westkeptsecret and @mrswestisinthebuildingVisit https://westkeptsecret.co/ to book a class!
Welcome back to Cosmic Compass - the leading astrocartography podcast with your host, Helena! ☀️Today we're going to talk about timing in astrology, specifically understanding Saturn transits in astrology and what Saturn is here to teach us and WHEN! Let's tune into the cosmos
In this raw and real episode of The Crazy Ex-Wives Club, I sit down with award-winning writer, author, and speaker Rachel Sobel to talk about navigating the chaos of divorce and coming out stronger on the other side. We dive deep into the emotions, fears, and surprising realities of ending a marriage—and why it doesn't just stop when the paperwork is signed.
Rachel Sobel is an award-winning writer, author, speaker, do-over wife, mom to two girls, short-order cook, laundress, lunch packer, boo-boo kisser and chauffeur. She was awarded Romper's 2020 People's Choice Award at Mom 2.0 and is a two-time finalist for Parenting Blogger of the Year in the South Florida Blogger Awards. She's the creator and cohost of the lifestyle podcast, Friends Without Benefits, with co-host Dale McLean, the in-arena host of the Miami Heat and host of their 2023 All Star Game. She has work published in two anthologies, including Jen Mann's New York Times Best Seller, I Just Want to Hang Out with You. Rachel has written for HuffPost, Romper, Today Show Parents, PopSugar, ScaryMommy, Filter Free Parents, MommyNearest, Insider, She's Got Issues and more. She has appeared on NPR, The Doctors, The Tamron Hall Show and The Kelly Clarkson Show.Connect with Rachel:Web: whineandcheezits.comIG: @whineandcheezitsFB: @whineandcheezitsYT: @rachelsobel1882
POPSUGAR is right!
Elisa Song, MD, joins Integrative Practitioner Content Specialist Avery St. Onge to discuss the connection between environmental toxins and chronic disease in children in a live interview at the 2025 Integrative Healthcare Symposium. About the Experts Dr. Elisa Song, MD is a Stanford-, NYU-, UCSF-trained integrative pediatrician, pediatric functional medicine expert, and mom to 2 thriving children – and she is on a mission to revolutionize the future of children's health. Dr. Song is the author of the national bestseller Healthy Kids, Happy Kids: An Integrative Pediatrician's Guide to Whole Child Resilience. Dr. Song created Healthy Kids Happy Kids (www.healthykidshappykids.com) as an online holistic pediatric resource to help practitioners and parents bridge the gap between conventional and integrative pediatrics with an evidence-based, pediatrician-backed, mom-approved approach. In her integrative pediatric practice, she's helped 1000s of kids get to the root causes of their health concerns and empowered parents to help their children thrive by integrating conventional pediatrics with functional medicine, homeopathy, acupuncture, herbal medicine, and essential oils. Dr. Song is chair of A4M's pediatric education and has lectured around the world at leading integrative and functional medicine conferences and premier parenting events. She has also been featured in hundreds of top podcasts, print and online media outlets, including the Wellness Mama podcast, BloomTV, Forbes, Healthline, MindBodyGreen, National Geographic, PopSugar, Parents, Motherly, Parade, Verywell Health, and New York Post.
In this episode, I sit down with George Lizos to discuss his amazing book Ancient Manifestation Secrets. Come join us for this amazing chat on how to manifest more into your life!Music is from Epidemic Sound. Books mentioned in the episode: *Some links below are affiliated links and help me continue producing content.* Ancient Manifestation Secrets: https://amzn.to/4iMUPPBSecrets of Greek Mysticism:Amazon: https://amzn.to/4cn1ux7More on George:George Lizos is a spiritual teacher, psychic healer, the host of The Lit Up Lightworker Podcast, and the #1 bestselling author of Be The Guru, Lightworkers Gotta Work, and Protect Your Light.He is the creator of Intuition Mastery School®, and his work has been featured in Goop, Mind Body Green, Popsugar, Soul & Spirit, Kindred Spirit, Spirit & Destiny, Watkin's Mind Body Spirit, Fate & Fortune, and The Numinous.George helps lightworkers to find their life purpose and work their light in real, palpable ways to create positive change in the world. He holds Bachelors and Masters degrees in Metaphysical Sciences, Masters in Psychology and Business Management, and is an ordained priest to Hellenic Polytheism. Instagram - https://www.instagram.com/georgelizos/https://lnk.bio/georgelizosThank you to my subscribers! Want to support the growth of Pagan's Witchy Corner? Become a Subscriber! Subscribers get access to bonus episodes only for them! Subscribe today at one of the links below! https://ko-fi.com/witchycornerproductionsIf you would prefer to listen to it in video format, you can listen to it here:https://youtu.be/zXNycx-s350For more homesteading articles, recipes, reviews, meditations, podcast episodes, and store: https://www.witchycornerproductions.comJoin the Discord: https://discord.gg/9jRs5SgvQa Follow me on social media: https://linktr.ee/witchycornerproductions
Join Shannon and Katana as they discuss:How to embrace change as an opportunity.How to recognize transferable skills for your next act.How to design a roadmap from here to there.Shannon Russell is a Television Producer turned Entrepreneur and Career Transition/Business Coach. She is also an Exit Strategy Expert, YouMap® Coach, Author, Speaker, and Host of the Second Act Success Career Podcast and the How To Quit Your Job and Start A Business Podcast. Shannon supports women who are unhappy with their 9-5 jobs as they pivot towards a "second act," building a business and being their own boss. She provides exit strategy guidance and helps her clients transition from employees to entrepreneurs.Shannon began her career by spending over 16 years as a television producer in New York City and Los Angeles, working for MTV, E!, Yahoo!, Pop Sugar, A&E, TLC, VH1, etc. She then pivoted to open her own business, running a Snapology franchise that teaches children STEM education so that she could be more present for her children.As a certified Career/Business Coach, Shannon supports women as they change careers, start businesses, and follow their passions to the fullest. Shannon's motto is "produce your best life!" Her company, Second Act Success®, allows her to share her journey and experience as a television executive turned business owner and mom with others.Shannon's mission is to motivate more women to make big life moves. She does so through her coaching practice, podcast, speaking engagements, and forthcoming book, Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life. To learn more about Shannon, visit www.secondactsuccess.co.
Tuck explains this year's Trans Day of Snack celebrations — which includes the opportunity to organize a Gender Reveal-funded gathering! — before chatting with Seattle Trans Joy's Jerika Che (they/them). Topics include: How do I organize a Trans Day of Snack event in my area? How do I choose a location? How can I spread the word? What safety measures might be helpful? Plus: Trans vegan donuts, potlucks, and emotional support cis? For more organizing tips and stories, listen to last year's episode with Jerika. Learn more about Trans Day of Snack via these PopSugar and Vice articles. (We also chatted with TDOS co-founder Lilith on Gender Conceal.) Organizing your own Trans Day of Snack event? Apply for a small grant at bit.ly/tdos2025. (Folks can send donations to @Tuck-Woodstock or PayPal.me/TWoodstock) CHICAGO! Gender Ordeal is coming to you! Tickets on sale now, please come hang out! ~ Senior Producer: Ozzy Llinas Goodman Logo: Ira M. LeighMusic: Breakmaster CylinderAdditional music: “Beignet” and “Palms Down” by Blue Dot Sessions
Revisiting the PopSugar reading challenge from 2024. I finally completed it for the first time!
Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt's expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founding and Evolution of Parker Thatch2. Initial Business Concepts and Pivots3. Strategies for Managing and Allocating Inventory4. Importance of Flexibility in Business Operations5. Bootstrapping and Capital Allocation6. Building Systems for Scalability7. Marketing and Demand Generation Strategies8. Community and Customer EngagementTimestamps00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 200007:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business11:51 Changing company name from iomoi to Parker Thatch13:52 Creating Parker Thatch's debut handbag18:19 Bootstrapping, capital allocation, inventory decisions22:08 Why early business success depends on flexibility and testing25:53 Introducing leather bags and streamlining production29:10 Why small businesses fail without systems32:29 Shifting to systems thinking to enable business growth35:07 Marketing strategies to drive customer demand37:01 Building community and brand identity around "functional luxury"42:34 Relationship dynamics as husband and wife co-founders45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker ThatchShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Irene Chen and Matthew Grenby - Co-Founders of Parker ThatchBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Ever feel stuck between your passion and your purpose? In this episode, we dive deep with Heather Parady, a powerhouse in storytelling, brand messaging, and creative leadership. From navigating career pivots to unlocking the secrets of authentic storytelling, Heather shares how she went from ministry to marketing, blending creativity with business strategy.Whether you're a coach, entrepreneur, or content creator, this episode with Heather is packed with game-changing insights on why your content may not convert and the tools to fix it.Meet Heather ParadyHeather Parady is a creative strategist, media entrepreneur, and former mental health therapist. She has hosted top-ranking podcasts, conducted over 1,000 interviews, and collaborated with brands like Old Navy. Featured in Forbes and PopSugar, Heather helps unconventional leaders amplify their voices through storytelling and digital strategy. With a background in psychology and a passion for media, she empowers others to scale their impact and make a difference. Follow Heather on Instagram Learn more about Heather on her website If you enjoyed this episode, make sure and give us a five star rating and leave us a comment on iTunes, Podcast Addict, Podchaser and Castbox about what you'd like us to talk about that will help you realize that at any moment, any day, you too can decide, it's your turn!
Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founder-Led Content Strategies2. Building a Content Engine: Key Roles and Process3. Systems for Creating and Managing Content4. Agile Workflow for Content Creation5. Social Media Content Types and Pillars6. Optimizing Content for Conversions7. Balancing Paid and Organic Marketing8. Balancing Virality and Conversion GoalsTimestamps00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content18:55 Balancing content creation as a founder with limited time22:16 How to structure content teams and roles28:40 Paid ads vs. organic content—how they work together31:39 Building a content strategy and implementing a system36:18 Managing content sprints and pipeline43:01 Content that performs vs. content that converts49:01 Lead capture and conversion optimization techniques53:09 Wrap up and where to follow Caleb AlvarezShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Caleb Alvarez - Founder of Shadow Light StudiosBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Send us a textNikki Apostolou, known online as @recycledstardust, is a Native American model, beauty and skincare enthusiast, and a proud mom of three. Based in New York City, she shares her passion for beauty, skincare, fashion, and parenting across various platforms. On Instagram, she manages multiple accounts: @native_stardust, @recycledstardust focuses on beauty and skincare, while @fabulouslystardust highlights fashion, styling, family, and travel. On TikTok, under @recycldstardust, she shares content related to Native culture, body positivity, beauty, and skincare. Over the past 12 years, Nikki has provided reviews on beauty, fashion, and the New York City lifestyle. She has also graced the runways of New York Fashion Week and has been featured in publications such as PopSugar, Insider, CNN, The Strategist, and Yahoo. Join us as we go into Nikki's journey, exploring her experiences in the fashion industry, her role as a cultural ambassador, and her insights into beauty and self-expression.Nikki will be walking in New York Fashion Week 2025 for the designers Sky Eagle Collection and KwoselNightmares of the americas and the behill network are teaming up with the long hairs. These guys have amazing products and have spent the last 10 years building a strong positive community for men with long hair. Click on the link below and enter code "NIGHTMARES" at check out. https://thelonghairs.us/?dt_id=2267311&fbclid=PAZXh0bgNhZW0CMTEAAabJB5dlPL-NcZi-o-2tRQDtsTRO8llxYt4qZ8m4u7raitbHK_qUexYIrb0_aem_noz8FSXZP2Ij6250h4po_QMerch store- https://indigenoustales.threadless.com/Email us at info@behillnetwork.com Also check out our Instagram -https://www.instagram.com/indigenous_tales/And our TikTok -https://www.tiktok.com/@indigenous_talesAmanda Bland Dallas area Bakeryinstagram - https://www.instagram.com/cupidsweetsbakes/Cupid Sweets- https://www.facebook.com/cupidsweets
New year, new POPSUGAR Reading Challenge! Join Caroline and Dannelle as they go over the new prompts for this year's challenge and share their initials thoughts on how they'll tackle the list!
Tamar's unique approach to nutrition care integrates lifestyle medicine, and behavioral modification pulled from her clinical nutrition, psychology, and coaching science training. As a Registered Dietitian, she has helped countless people transform their relationship with food to overcome various health conditions to improve their lives. As the co-founder of Culina Health and a woman of color, she's passionate about making personalized and sustainable nutrition care accessible to everyone. Tamar earned her Master's in Clinical Nutrition from New York University. She completed her clinical training at The Mount Sinai Hospital in New York City. She has been recognized as one of the top holistic dietitians in New York City by Well + Good. She has been featured in The Huffington Post, Prevention, PopSugar, Women's Health, Shape, Insider, and The Tamron Hall Show.Learn More
It's a new year, so it's once again time for our annual special episode on depictions of the future! Join us as we take a look at 2019-as-imagined-in-1981's Blade Runner, with discussions of gas flares, Japanese influence on American culture, the resurgence of 1940s fashion, and more! Sources: Ryan Britt, "Blade Runner: How Its Problems Made It a Better Movie," Den of Geek, available at https://www.denofgeek.com/movies/blade-runner-making-of-history/ Roger Ebert Review: https://www.rogerebert.com/reviews/blade-runner-directors-cut-1992 Ben Sherlock, "Like Tears in Rain," Screen Rant, available at https://screenrant.com/blade-runner-behind-scenes-facts-ridley-scott-harrison-ford-sci-fi-movie/ Daniel Gillespie, "Blade Runner Star Says He Ad-libbed the Movie's Most Iconic Line," Screen Rant, available at https://screenrant.com/blade-runner-edward-james-olmos-ad-lib-details/ Rachel Leishman, "The Blade Runner Discourse is Never-ending," Mary Sue, available at https://www.themarysue.com/blade-runner-discourse/ Hannah Huber, "The 2019 Fashion Trends You'll Still Be Wearing in 2020," Glamour https://www.glamour.com/gallery/best-fashion-trends-2019 Sarah Siegal, "These Were the Makeup Trends We Saw Everywhere This Year," PopSugar https://www.popsugar.com/beauty/makeup-trends-2019-45624809 https://poetryincostume.com/2018/03/15/how-blade-runners-rachael-encapsulated-a-moment-of-fashion-zeitgeist/ Avery Matera, "9 2019 Fashion Trends You'll See Everywhere," Teen Vogue (2019) https://www.teenvogue.com/gallery/popular-fashion-trends-2019 https://www.sitelinesb.com/what-happened-to-the-gas-flame-on-highway-101/ https://youtu.be/mt-4ttjYSzg?si=TKwBXRWXJeiSSe3h "Gas flaring: What is it and why is it a problem?" BBC (2022) https://www.bbc.com/news/science-environment-63051458 https://lamag.com/news/ask-chris-orange-hydrocarbon-fairy https://www.aqmd.gov/home/rules-compliance/compliance/r1118/flare-operators https://www.aqmd.gov/docs/default-source/air-quality/historical-data-by-year/2019-air-quality-data-tables.pdf?sfvrsn=8 https://www.apa.org/news/podcasts/speaking-of-psychology/memory-manipulated Satan Wants You https://www.cbc.ca/documentaries/this-book-plunged-the-world-into-a-terrifying-obsession-with-satanic-cults-in-the-1980s-1.7031992 "The Phenomenon of 'Japan Bashing' in US-Japanese Relations," Journal of American Studies, available at https://core.ac.uk/download/pdf/225129904.pdf Lessons for Today from the US-Japan Trade War of the 1980s, NPR, available at https://www.npr.org/2019/05/20/725139664/lessons-for-today-from-the-u-s-japan-trade-war-of-the-1980s US Census Quick Facts, Demographics of Los Angeles: https://www.census.gov/quickfacts/fact/table/losangelescitycalifornia/PST045222 Terry Gross, "Hollywood Relies on China to Stay Afloat. What Does That Mean for Movies?" NPR, available at https://www.npr.org/2022/02/21/1081435029/china-hollywood-movies-censorship-erich-schwartzel James Tager, "Made in Hollywood, Censored by Beijing," PEN America, available at https://pen.org/report/made-in-hollywood-censored-by-beijing/#heading-14 Drew Dietsch, "The History of Anime's Journey to America," Fandom, available at https://www.fandom.com/articles/anime-history-america
2024 is over and so is the POPSUGAR Reading Challenge 2024! Join Caroline and Dannelle as they wrap up their reading lists for the year and see if they completed the challenge!
Ben Matthews is a general partner at Night Ventures, an early-stage consumer VC fund, focused on culture, community, and creators. They have partnered with some of the most famous people on the internet including Mr. Beast, Kai Cenat, and Hasan Piker.In this episode of DTC Pod, Ben and Blaine discuss:Lessons from incubating and investing in early-stage consumer companiesThe key elements of successful talent-driven brands, including audience fit and long-term commitmentChoosing the right business opportunities based on market potential and operational feasibilityStructuring effective partnerships between creators, operators, and investorsThe future of TikTok and emerging monetization avenues for content creatorsInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Business Launch and Growth2. Talent-Driven Brands3. Challenges in Creator Partnerships4. Creator-Audience Relationship5. Employment Trends and AI Impact6. Content Commerce Trends7. TikTok's Future and Market Impact8. Elements of Business Success9. Incentive Structure in Partnerships10. Importance of Having an Audience11. Monetization Opportunities for CreatorsTimestamps00:00 Ben Matthew's background and Night Ventures06:05 Building business with talent: the case of Mr. Beast10:54 What works in creator-brand partnerships15:25 Picking the right talent to represent a brand19:42 Picking the right business and products23:01 Incubating early-stage consumer companies30:07 Investing in early-stage consumer companies33:03 Future trends in the creator-commerce space35:19 Future trends in the content creator landscapeShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ben Matthews - General Partner at Night VenturesBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Happy New Year! As you resolve to market your business, how exactly you will implement your plan is crucial! Starting off the new year with time saving skills is the best way to keep from getting frustrated with your content creating tasks. Efficiency is the key to executing on all those ideas - and not taking so much time away from running your business! This week's bonus tips are here to help self-employed professionals effectively manage their time and increase productivity for the year 2025. As you start to organize - message me when you use these tips on Instagram or LinkedIn! In this quick bite-sized bonus solo episode you will learn: How to schedule specific time blocks for similar marketing tasks to enhance productivity and focus, such as batching video creation and caption writing. The importance of completing marketing tasks fully, from creating content to posting it, to ensure that efforts translate into visible results. How to utilize the "like with like" principle to streamline tasks, making it easier to maintain momentum and efficiency when working on similar activities. Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. Grab the freebies: Grab my Free Tips to Take Your Videos from Mediocre to Magnetic to Attract More Clients Connect with Kim Rittberg on Instagram
What does it take to navigate the ever-evolving world of media and marketing? How does one transition from casting extras in Hollywood to leading marketing at a cutting-edge production studio? Join me as I dive into these questions and more in episode 140 of "Carlsbad: People, Purpose and Impact."This week, I chat with the dynamic Mary Burt-Godwin, Director of Marketing at Loft 100 Studios. Mary's journey is nothing short of inspiring—from her early days at UC Santa Barbara to casting for iconic films like "Bring It On," and managing entertainment at LEGOLAND. She even took a detour into social media freelancing after a game show win!Now at Loft 100 Studios, Mary is at the helm of innovative media production, from hosting TV shows like "America Trends" to organizing vibrant community events. We also delve into the transformative power of digital media, discussing its impact on public discourse and political campaigns.Whether you're a media enthusiast or just curious about creative careers, this episode is packed with insights and inspiration. Don't miss out—tune in and discover the intersection of creativity, technology, and community engagement!Mary Burt-Godwin's Bio:Mary Burt-Godwin is the Chief Communications Officer, Director of Marketing and an On Air Host at LOFT100 Studios. Her journey in the digital marketing space began over 15 years ago as a parenting + lifestyle blogger in 2008 which led to syndication in online magazines like TodaysMama.com and PopSugar.com and a regular weekly Fox 5 News segment called “Ask the Moms.” Eventually she transitioned to working as a social media strategist and account manager for clients like KAABOO Del Mar, Wonderfront Festival, San Diego Tourism Authority, Komen San Diego, and Marriott Hotels. Prior to entering the social media space, Mary worked for 5 years as an event coordinator for the global destination management company, Allied PRA, and for 7 years as an Extras Casting Coordinator at Stu Segall Productions for shows like Silk Stalkings, Pensacola Wings of Gold and the feature film Bring It On. She has spoken at several conferences such as Bloggy Boot Camp and Women Get Social, and is also the author of Dead Dads Club: Stories of Love, Loss and Healing by Daughters Who Have Lost Their Dads. Mary is a native San Diegan, [former] die-hard Charger fan, UCSB Gaucho, pop culture enthusiast and mother of two wicked-awesome daughters. Connect with Mary:Website: loft100studios.com Did this episode have a special impact on you? Share how it impacted youCarlsbad Podcast Social Links:LinkedInInstagramFacebookXYouTubeSponsor: This show is sponsored and produced by DifMix Productions. To learn more about starting your own podcast, visit www.DifMix.com/podcasting
It's almost a new year - and don't forget about your content plans… but what do they ahve to do with your social media - everything? As you build out your resolutions - message me when you use these tips on Instagram or LinkedIn! In this quick bite-sized bonus solo episode you will learn: What to consider when making your professional New Year's Resolutions How business development and sales is connected to your social media How to connect your real world networking to your social media marketing Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. Grab the freebies: Grab my Free Tips to Take Your Videos from Mediocre to Magnetic to Attract More Clients Connect with Kim Rittberg on Instagram and apply on the link above!
Show notes: (1:31) Dr. Song's journey into holistic pediatrics (6:14) Understanding integrative pediatrics: Combining traditional and holistic medicine (10:05) The dangers of overprescribed antibiotics (15:04) How early gut health impacts immunity, allergies, and mental health (23:58) Signs of gut imbalance in kids and how to address it (33:36) Nutrition guidelines for kids (39:22) How kids can regulate their nervous systems with simple techniques (48:30) Where to learn more about Dr. Song and her book (51:46) Outro Who is Dr. Elisa Song? Dr. Elisa Song, MD is a Stanford-, NYU-, UCSF-trained integrative pediatrician, pediatric functional medicine expert, and mom to 2 thriving children - and she is on a mission to revolutionize the future of children's health. Dr. Song is the author of the national bestseller Healthy Kids, Happy Kids: An Integrative Pediatrician's Guide to Whole Child Resilience. Dr. Song created Healthy Kids Happy Kids as an online holistic pediatric resource to help practitioners and parents bridge the gap between conventional and integrative pediatrics with an evidence-based, pediatrician-backed, mom-approved approach. In her integrative pediatric practice, she's helped 1000s of kids get to the root causes of their health concerns and empowered parents to help their children thrive by integrating conventional pediatrics with functional medicine, homeopathy, acupuncture, herbal medicine, and essential oils. Dr. Song is chair of A4M's pediatric education and has lectured around the world at leading integrative and functional medicine conferences and premier parenting events. She has also been featured in hundreds of top podcasts, print and online media outlets, including the Wellness Mama podcast, BloomTV, Forbes, Healthline, MindBodyGreen, National Geographic, PopSugar, Parents, Motherly, Parade, Verywell Health, and New York Post. Connect with Dr. Song: Website: https://healthykidshappykids.com/ IG: https://www.instagram.com/healthykids_happykids/?hl=en FB: https://www.facebook.com/Healthy-Kids-Happy-Kids-214892652189868/ Twitter: https://twitter.com/ElisaSongMD Grab a copy: https://www.healthykidshappykids.com/book/ Links and Resources: Peak Performance Life Peak Performance on Facebook Peak Performance on Instagram
Send us a textIt's always a good time to talk Wisconsin cheese, and returning guest Julie Hartigan has some great recipes and entertaining ideas using the world's most awarded cheese!Julie Hartigan is a trained chef, recipe creator, hosting expert, and culinary travel guide who helps people enjoy the good life with cooking, entertaining, and travel tips! A former engineer whose career changed into the culinary world, attending the Institute of Culinary Education in NYC and later working at Food Network and Saveur magazine; Julie is a regular on your favorite morning and lifestyle shows and has published 1000's of recipes and hosting tips for Food Network, Weight Watchers, Real Simple, Shape Magazine, Pop Sugar, Bed Bath Beyond, and more. A fun-loving person and natural born host; Julie loves sharing easy recipes and entertaining ideas so you can kick back and enjoy your party too. You can learn more at JulieHartigan.com.
Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
In a world where our lives may not look as we envisioned, finding joy can be both challenging and transformative. What does it mean to embrace the reality of our stories? How can vulnerability help us find resilience and purpose? In this episode, Larry Sprung interviews Rachel Marie Martin, founder of FindingJoy.net and bestselling author, about her journey of self-discovery and empowerment. Rachel shares how she built a thriving online community by encouraging authenticity, vulnerability, and connection, especially for women and mothers. The conversation explores her insights on building joy, leveraging media, and staying connected to purpose, even through challenges. Rachel discusses: Her entrepreneurial journey and the inception of FindingJoy.net Monetizing Facebook organically and building a thriving audience The power and necessity of maintaining authentic engagement in social media The viral impact of her quote and the universal appeal of its message The significance of embracing authenticity and vulnerability in storytelling Her latest book, "Get Your Spark Back," and its transformational insights And more! Resources: Mitlin Financial The JOY and Productivity Journal by Lawrence Sprung Connect with Larry Sprung: LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Rachel Marie Martin: LinkedIn: Rachel Marie Martin Website: Finding Joy Facebook: Finding Joy About our Guest: Rachel believes in the power of the human spirit to overcome, thrive, and find deep joy and because of that she pours out her heart via these platforms: she is the writer behind the site FindingJoy.net and author of Get Your Spark Back, Mom Enough and The Brave Art of Motherhood and a founding partner in Audience Industries – a company designed to train and equip entrepreneurs in their ventures. Her articles have been translated into over 25 languages, her site reaches millions of visitors per month and she has a robust, engaged Facebook community. Her content has been featured in The Today Show, Good Morning America, NPR, The Huffington Post, Tiny Buddha, iVillage, Stuff New Zealand, John Tesh, PopSugar, Motherly, Parents, What to Expect, Star Tribune, Independent Journal Review, Dr. Greene, Power of Positivity, Her View From Home, and many more. She speaks worldwide encouraging others to live each day with purpose and drive. Beyond that, she's a mom to seven and calls Nashville, Tennessee, her home. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.
Kelly Wright is the founder of YUNS. YUNS is a curated hardware store focused on nurturing confidence, community, and creativity. YUNS is based in Philly. You can find YUNS at the beloved Bok Building. YUNS has been featured in Architectural Digest, Curbed, and PopSugar. Tools, hardware, supplies. Korean American Woman Owned. YUNS tools fix all my problems. Please welcome Kelly Wright to Wear Many Hats. instagram.com/hello.yuns instagram.com/wearmanyhatswmh instagram.com/rashadrastam rashadrastam.com wearmanyhats.com
John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts. We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Brand Storytelling Strategies2. Buying and Crafting Campaigns3. Linear vs Connected TV4. Audience Understanding5. 333 Rule for Messaging6. Advertising Tactics and Budgeting7. Undervalued Marketing Channels8. Brand Story vs Product StoryTimestamps00:00 John Sampogna's background; Wondersauce vision03:54 Serving Fortune 1000 businesses and DTC startups06:05 Starting and scaling an advertising agency10:11 What is brand storytelling and how can brands get it right13:23 Media budgets and audiences in funnel strategy18:44 Connected TV, static out-of-home, and podcasts25:42 Strategizing for connected TV vs linear TV28:58 Steps for creating an effective brand or product story34:28 How Wondersauce onboard and work with clientsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok John Sampogna - CEO and Co-Founder of WondersauceBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
On zooming out to look at character interiority and having scene goals, as well as slowing down the hurry mode. Enjoy! Nicole Meier is an author and book coach living in the Pacific Northwest. Her debut novel, The House of Bradbury, was chosen as a Best Book of 2016 by Refinery29. Her second book, The Girl Made of Clay, was named a Top Book according to Bookbub readers. The Second Chance Supper Club, was named a Best New Book 2019 by Popsugar. Her fourth novel, City of Books, is out now. Nicole is the host of the Steps to Story podcast and a certified book coach and developmental editor working to help fiction writers bring their stories to life. Find her at nicolemeier.com or on Instagram @nicolemeierwrites
Haley Weidenbaum is the CEO and co-founder of Everhem, a DTC company specializing in custom window treatments, including shades and drapery. In this episode of DTC Pod, Haley discusses the strategies that have helped Everhem grow and differentiate itself in the market. She discusses the challenges of online shopping for custom products and how Everhem addresses them through thorough guides and customer support.Haley also shares insights on Everhem's dual business mode—how they serve both interior designers and regular consumers, and how they adapt their offerings to meet the unique needs of each customer segment.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Window Treatment Market Landscape2. Everhem's Niche and Positioning3. Interior Design Trends and Forecasting4. Challenges in Custom Window Treatments5. Business Operations and Customer Service6. Designer and Consumer Experience7. Initial Business Journey and Growth8. COVID-19 Impact and Market ResponseTimestamps00:00 Haley Weidenbaum's background in interior design4:00 From doing interior design to starting Everhem07:51 COVID and the home industry boom08:40 Importance of providing exceptional customer service13:45 Everhem as the one-stop shop for window treatment19:01 Catering to regular consumers and trade partners24:15 Prioritizing key markets, managing expectations strategically27:34 Window treatment industry and where Everhem fits34:19 Using trends to forecast supply chain & manufacturing37:42 Logistics, packaging, unboxing experience40:02 Next step for Everhem: building authentic relationshipsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Haley Weidenbaum - Co-Founder and CEO of EverhemBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
We've become obsessed with productivity, confusing it with busyness and setting unrealistic expectations to perform 24/7—leaving us feeling guilty when we're not “doing enough.” That's exactly why I'm excited to dive into the topic of toxic productivity with today's guest, Israa Nasir. Israa, a New York City-based psychotherapist, writer, and founder of WellGuide, brings deep expertise in mental health, identity formation, and healing, particularly for AAPI first- and second-generation immigrants. She has spoken at prestigious organizations like Google, Meta, and Yale University and serves on the Mental Health Advisory Board for PopSugar and August. Her new book, Toxic Productivity: Reclaim Your Time and Emotional Energy in a World That Always Demands More, offers strategies to break free from the hustle culture and reclaim what truly matters. Because at the end of the day, it won't be the hustle, emails, or to-do lists that define your life—it'll be the joy you shared, the impact you made, and the legacy you leave behind. So let's stop glorifying busyness and start embracing a life worth celebrating. Connect with Our Guest: Israa Nasir Website: https://www.israanasir.com/ Book: https://www.israanasir.com/toxic-productivity IG: https://www.instagram.com/well.guide/ TikTok: https://www.tiktok.com/@israajnasir LI: https://www.linkedin.com/in/israanasir/ Related Podcast Episodes: A Better Way to Define Success with Stella Grizont 7 Keys to Unlock Your Dynamic Drive with Molly Fletcher Can't Get No Satisfaction with Dr. Julie Landry Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!
Caitlin Copple and Holly Conti are the co-owners of Full Swing Public Relations, a fast-growing agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing in 2019, brought Holly in as Head of Digital Marketing, and together they've grown into a 7-figure company, with clients featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. They've helped clients launch multi-six-figure courses and memberships, earn six-figure book deals,10x their email lists, and 100x their social following.
Ismail Salhi is the co-founder and CEO of Wildgrain, a fast-growing DTC subscription service that delivers artisanal breads, pastries, and pasta directly to customers' doorsteps. In this episode of DTC Pod, Ismail shares his journey of rapidly scaling Wildgrain to over 80,000 subscribers since launching during the pandemic in 2020. He shares the key strategies that have driven Wildgrain's success: focusing on product quality, customer experience, and efficient operations.Ismail discusses their decision to outsource baking to local bakeries—a move that positioned them as a larger buyer than Whole Foods and Trader Joe's in some markets.He also emphasizes the importance of investing in logistics tech to optimize product delivery and streamline processes. This focus on tech integration across all business areas has been crucial to their ability to scale effectively.We also explore Wildgrain's customer acquisition strategies, which involve education marketing, meta, and influencers.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Business Model and Sustainability2. Entrepreneurial Advice3. Logistics and Distribution4. Customer Support Tools and Efficiency5. Customer Acquisition and Retention6. Product Development and Market Introduction7. Tech and Operations Partnership8. Seasonal Growth and Marketing9. Consumer Behavior Dynamics10. Marketing and Product Differentiation11. Consumer Engagement and Customization12. Scalability and Operational Management13. Market Insights and Future PlansTimestamps00:00 Ismail Salhi's background; Wildgrain's founding story04:24 From starting a home bakery to outsourcing production07:23 Wildgrain's product and customer experience08:56 Working with partner bakeries and distribution centers10:08 Building tech for reliable, temperature-sensitive deliveries13:58 Automated system streamlines tasks across all departments15:47 Initial customer acquisition, education marketing, influencers20:06 Product mix and how it affects inventory 23:07 Creating different custom boxes to cater to different diets24:28 Optimizing product operations, automating, outsourcing27:06 Shipping carriers, tech for allocating orders28:42 Seasonal growth and effects on marketing spend31:50 Ismail Salhi on running the business with his wife33:41 Time and lifestyle management as a parent entrepreneur36:14 Ismail Salhi's advice for DTC foundersShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ismail Salhi - Co-Founder and CEO of WildgrainBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Vicki Larson is a longtime award-winning Bay Area journalist and the former lifestyles editor, writer and columnist at the Marin Independent Journal whose writing can be found in The New York Times, The Guardian, The Washington Post and Newsweek among numerous other publications. She specializes in writing about living and loving outside conventional models of coupling and the nuclear family, as well as busting ageist and sexist narratives about aging as a woman and women's sexuality and desire. She is the author of LATitude: How You Can Make a Live Apart Together Relationship Work, Not Too Old for That: How Women are Changing the Story of Aging, named a Best Book of 2022 by Take the Lead, and co-author of The New I Do: Reshaping Marriage for Skeptics, Realists and Rebels, named a Best Book of 2014 by PopSugar. https://www.vicki-larson.comhttps://twitter.com/OMGchronicleshttps://www.threads.net/@omgchronicles?hl=enhttps://www.facebook.com/vlarsonhttps://www.facebook.com/VickiLarsonJournalisthttps://www.linkedin.com/in/vickilarsonhttps://www.instagram.com/omgchronicleshttps://omgchronicles.medium.com/https://www.tiktok.com/@vlarson7 --- Support this podcast: https://podcasters.spotify.com/pod/show/maria-leonard-olsen/support
Christian Rivera is the founder of The Ecommerce Accountants, a firm that specializes in tax, accounting, and business structuring for e-commerce companies. Their clients include social media marketing agencies, dropshippers, digital marketers, Amazon automation, Amazon FBA, and internet coaches/gurus.In this episode of the DTC POD, Christian explores key accounting issues that e-commerce businesses must address to succeed, such as sales tax compliance, revenue recognition, and inventory accounting. He also unpacks tax strategies that can help entrepreneurs set up smarter finances and maximize their profitability.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. E-commerce Accounting Challenges2. Sales Tax Management3. Revenue Recognition4. Inventory Accounting5. Financial Strategies and Advice6. Inventory Management and Financing7. Business Entity Structures8. Growth Patterns of Successful Brands9. Tax Planning and OptimizationTimestamps00:00 Christian Rivera's background and company04:47 Accounting and tax for commerce brand08:05 How sales tax works and where it applies13:46 How every successful entrepreneur starts16:44 VAs, agencies, and managing paid traffic19:45 Inventory management for DTC brands22:55 Strategies for inventory financing25:16 Tax planning and optimization27:57 S corp and LLC: difference and benefits33:37 Tax strategies for foreign-owned businesses 36:52 Puerto Rico's Act 60 tax incentive program39:39 Tax strategies for American entrepreneurs45:24 Christian Rivera's advice for DTC foundersShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Christian Rivera - Founder of The Ecommerce AccountantsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Lacey Dunn is a functional medicine dietitian with a fiery passion for helping women feel and look their very best! People call her their “Hormone Fairy Godmother” as my one mission in life is to help women go from surviving to thriving. Dunn has an obsession for all things hormones, thyroid, gut, and metabolism. Aka - a nerd. Dunn says her job is to help people like you to reclaim their health, hormones, and become the master of their own bodies. I am committed to help my clients take their life back into their control. As a functional medicine dietitian, Dunn is passionate about helping women because she has been in the trenches of hormonal chaos herself. Before discovering functional medicine, she was burnt out. Her hypothyroidism and cortisol issues left her suffering with chronic fatigue, random weight gain, hair loss, anxiety, and depression. Dunn had primary ammennrohea until age 25 (aka no menstrual cycle), and was left frustrated and confused. Her years of bodybuilding and weight training were no longer showing in her physique and she felt like she was hit by a truck on a daily basis. Conventional doctors would not listen so Dunn listened to herself. Dunn found (and treated) her own hypothyroidism and got her period finally, naturally. She became my own health advocate. Lacey's best-selling book “The Women's Guide to Hormonal Harmony” which is available on Amazon gives women the knowledge, tools, and confidence to rebalance your hormones, master your metabolism, and become the boss of your own body. I am very thankful to have been featured in top media outlets, such as TIME magazine, Forbes, US News, Eat This Not That, Popsugar, Health, Well + Good, 30 seconds, Bodybuilding.com, and Paste Magazine! My goals as a dietitian are to give people like you the tools, confidence, and knowledge to take your health back into your own hands and be the master of your body and life! Work with RAPID Health Optimization Links: Lacey Dunn on Instagram Work With Lacey Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram
This episode's Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow' Sustainability Campaign, and how you can get involved: CLICK HERE---Episode Overview: How can we democratize access to personalized nutrition care? Our next guest, Vanessa Rissetto, is revolutionizing the field as CEO and Co-founder of Culina Health. With a unique background blending nutrition expertise and business acumen, Vanessa has built a rapidly growing virtual nutrition platform that's covered by insurance. Under her leadership, Culina Health has expanded to over 90 registered dietitians, raised more than $20 million in venture funding, and is a trusted referral partner for physicians nationwide. As an underrepresented founder breaking barriers in both healthcare and tech, Vanessa is passionate about making quality nutrition care accessible to all. Join us to discover how Culina Health is transforming the nutrition landscape and improving health outcomes through personalized, expert-led care. Let's go!Episode Highlights:Led Culina Health to nearly $1 million in first-year revenue through organic growth and physician referrals, proving the demand for accessible nutrition care.Built trusted relationships with One Medical, where 60% of physicians now refer patients to Culina Health before specialty care providers.Maintained exceptional team retention, demonstrating strong company culture.Scaled to 4,500 monthly patient sessions while staying capital efficient, only expanding technology investment after Series A funding.Disrupted the industry by focusing on insurance coverage and medical partnerships instead of direct-to-consumer marketing.About our Guest: Vanessa Rissetto is a registered dietitian and the co-founder and CEO of Culina Health, a clinical nutrition care company she established in 2020. Prior to founding Culina Health, Vanessa served as the Director of Dietetic Internships at New York University (NYU), where she led clinical nutrition treatment for a diverse patient population and mentored early-career dietitians, many of whom now work at Culina HealthVanessa holds a bachelor's degree in history from Fordham University and a master's degree in marketing from NYU. She later pursued her passion for nutrition by completing her dietetic internship at Mount Sinai Hospital, where she worked as a senior dietitian for five years She is certified in Adult Weight Management (Levels I & II) by the Academy of Nutrition and Dietetics.Under Vanessa's leadership, Culina Health has raised $13 million in venture funding and has become a leading trusted care provider for physician referrals, with patient outcomes consistently surpassing industry averages. She has also cultivated an all-female leadership team that strives to make nutrition care more inclusive and accessible for everyone.A sought-after speaker, Vanessa is a frequent guest on the "Today" show and has shared her expertise at investor and industry summits such as Rethink, Graham & Walker, and Tensility. Her insights have garnered national press coverage in publications including The New York Times, Bon Appetit, Vogue, Women's Health, Shape, Good Housekeeping, Men's Health, Prevention, PopSugar, Well+Good, Refinery29, INSIDER, and Allure. Recently, Vanessa was honored by Goldman Sachs as one of the “Most Exceptional Entrepreneurs in 2023.” She has also been recognized by Essence as one of the "Black Nutritionists Who Will Change the Way You Think About Food," by Byrdie as one of the "Dietitians Carving Out Space for Black People in the Nutrition Industry," and by NPR as "A...
Mom Made Plans - Routines & Easy Life Hacks To Get Organized & Be More Productive
Take the 2024 survey to share your advice and win the chance for free earrings! www.mommadeplans.com/survey -- Emotional intelligence is something we are starting to hear more of and that's a good thing. According to Dr. Jenny it has way more impact on our life than our IQ. Handling emotions does feel so hard to do in reality so hearing some of the data and practical tips in today's episode is going to make it easier to work on. It's actually a skill we need to develop and teach our kids as well. Here's some takeaways to listen for: -How parenting is the art of holding back -How to teach emotional intelligence to young kids -Teachable moments need to be a conversation -Children need to see themselves as problem solvers -Our longterm goal as a parent -Emotional intelligence line of card games Meet Dr. Jenny- Dr. Jenny Woo is a Harvard-trained educator, Emotional Intelligence researcher, and founder/CEO of Mind Brain Emotion. Dr. Woo is the creator of award-winning card games and mental health tools to help children and adults build emotional intelligence and communication skills. Her bestselling card games, 52 Essential Conversations and 52 Essential Coping Skills, are used in homes, schools, and workplaces in 50+ countries. Dr. Woo has been featured in CNBC, Forbes, PopSugar, Verywell Mind, and Parents. Connect with Dr. Jenny- http://mindbrainemotion.com Amazon: https://www.amazon.com/EMOTIONAL-INTELLIGENCE-RELATIONSHIP-CARD-GAME/dp/B07QKMVB35 IG/FB: @mindbrainparenting YouTube: https://www.youtube.com/@mindbrainemotion -- Join The Style & Strategy Club: Earring of the month subscription for overwhelmed moms. Stylish earrings to make you feel put together and intentional productivity guide to help you feel like you have it together. www.mommadeplans.com/club Earring Personality Quiz For Moms: What do your earrings reveal about your personality? Find out in this fun quiz! www.mommadeplans.com/stylequiz Where To Start Quiz: -Motherhood is overwhelming - take the quiz and find out which part of your home/life to focus on improving first! Where To Start Quiz Get your meal planning strategy box here. - CONNECT WITH JULIE: Website > http://www.mommadeplans.com Instagram > https://www.instagram.com/mommadeplans/ Email > julie@mommadeplans.com Email List Signup > https://tinyurl.com/mommadeplansemail
Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built the David brand, their product-led approach to growth, and future plans.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pre-Launch and Launch Tactics2. Product-Led Approach to Growth3. Product Sampling Marketing4. Influencer Partnerships5. Viral Marketing Strategies6. Brand Development 7. Naming and Visual IdentityTimestamps00:00 The idea behind David protein bars05:59 From working in private equity to founding Raize and eventually David16:55 Balancing taste with nutrition in developing David protein bars24:22 David as a product-led company27:52 Brand building for David: name, packaging, launch35:04 Key lessons on manufacturing, distribution, product launch, and virality43:53 David's $10M seed funding, key investors, and influencers48:10 Next steps for growth, channel allocation, strategyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Zach Ranen - Co-Founder and President at DavidBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
I'm sharing 1 simple trick to be a better public speaker. I recently coached the writers and editors of FORTUNE to moderate at conferences and one piece was flagged as being extremely helpful. Want more on-camera tips? Grab my free tips here. You will learn: What energy to bring to public speaking How to apply public speaking lessons to being on camera and what to do differently vs the same 1 way to get more comfortable in the nerve wracking seconds before being on a stage or small group setting Ready to level up your speaking skills? Kim's 7-Day On Camera Challenge: Tools, Lessons & Accountability to Get You Confident ASAPFollow host Kim Rittberg: On Instagram & YouTube Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!
George Lizos is a spiritual teacher, psychic healer, priest to Hellenic Polytheism the host of The Lit Up Lightworker and Can't Host podcasts, and the #1 bestselling author of Be The Guru, Lightworkers Gotta Work, Protect Your Light, Secrets of Greek Mysticism and Ancient Manifestation Secrets. He is the creator of Intuition Mastery School®, and his work has been featured in Goop, Mind Body Green, Popsugar, Soul & Spirit, Kindred Spirit, Spirit & Destiny, Watkin's Mind Body Spirit, Fate & Fortune, and The Numinous. George helps lightworkers to find their life purpose and work their light in real, palpable ways to create positive change in the world. He holds Bachelors and Masters degrees in Metaphysical Sciences, a BSc in Geography, MSc in Psychology, MSc in Management, a diploma in Acting and is a certified Trauma Specialist. Ancient Manifestation Secrets teaches a brand - new manifestation method of manifesting with the energy field! It's the first book to claim that the law of attraction is not the most powerful law in the Universe and that not all desires can manifest. Instead, it draws from ancient Greek and Egyptian philosophy to introduce the 7 manifestation laws of the Universe, a framework for choosing the right desires to manifest, and the importance of taking inspired action rather than over - depending on the Universe. Rather than reiterating the usual manifestation practices, Ancient Manifestation Secrets introduces never - before - taught cognitive and energetic processes and meditations. Based on The Kybalion and Hermetic philosophy, the book puts forth a new, 5 - step manifestation process that challenges the prevalent 3 - step formula taught by most books (i.e. , Ask, Believe, Receive). Ancient Manifestation Secrets also disputes the common belief that negative emotions work against manifestation. Conversely, it incorporates inner work into the manifestation process and provides readers with both cognitive and energetic processes for expressing and transmuting their negative emotions, rather than repressing or denying them. Ancient Manifestation Secrets covers: • The 7 Hermetic Universal laws of manifestation • A brand - new method of manifesting with the energy field • Choosing desires that are aligned with your life purpose • An eye - movement therapy process for releasing limiting beliefs • A 10 - day manifestation challenge to manifest specific desires Get the book today! https://georgelizos.com/ancientmanifestationsecrets Visit George's website: https://georgelizos.com/ George's Instagram: https://www.instagram.com/georgelizos/ My Law of Positivism Healing Oracle card deck: https://www.lawofpositivism.com/healingoracle.html Visit Law of Positivism: https://www.instagram.com/lawofpositivism/ Website: https://www.lawofpositivism.com/ Facebook: https://www.facebook.com/lawofpositivism/ YouTube: https://www.youtube.com/lawofpositivism
Today I want to share insights on the importance of being specific in brand messaging to stand out in crowded markets and effectively communicate your unique value. Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season! Tag me when you use these tips on Instagram or LinkedIn! In this quick bite-sized bonus solo episode you will learn: Find Your Niche - Even in broad fields like wellness or digital marketing, narrow down to a specific angle to stand out. Be Explicit - Clearly articulate the specific transformation you offer. Avoid vague promises; highlight concrete outcomes. Leverage Your Unique Strengths - Lean into your unique skills and experiences. By focusing on your specialized expertise, you'll attract the right audience and opportunities. Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. Grab the freebies: Grab my Free Tips to Take Your Videos from Mediocre to Magnetic to Attract More Clients Connect with Kim Rittberg on
Weird Darkness is narrated by professional full-time voice actor Darren Marlar. No A.I. voices are ever used in the show. Darkness Syndicate members get the ad-free version: https://weirddarkness.tiny.us/zr88fxv8IN THIS EPISODE: Why do clowns creep us out? We'll look at some of the reasons. We'll review real creepy clown sightings – it happens a lot more than you might think! Plus, we'll also look at some true cases of clowns committing crimes… and sometimes killing.SOURCES AND REFERENCES FROM THE EPISODE…BOOK: “Bad Clowns” by Benjamin Radford: https://amzn.to/3On6ebh“The Tamarac Square Clown” posted at DarkStories.org: https://weirddarkness.tiny.us/yck74etk“Why So Serious About Clowns?” by Frank T. McAndrew for The Conversation: https://weirddarkness.tiny.us/2p9cd2hp; and Beth Forrester for Spirit Halloween:https://weirddarkness.tiny.us/2p8s8m3h“Creepy Clown Sightings” by Matthew Dessem for Slate.com: https://weirddarkness.tiny.us/5fdppc8j; Nina Young for Kidspot.com: https://weirddarkness.tiny.us/2p852r3b“Clowns of Crime” by Lauren Tousignant for The New York Times: https://weirddarkness.tiny.us/2p8thetd; Maggie Panos at PopSugar.com: https://weirddarkness.tiny.us/2p87t7hh; and from iHorror: https://weirddarkness.tiny.us/7byrxnmv“John Wayne Gacy: Killer Clown” by Katie Serena for All That's Interesting: https://weirddarkness.tiny.us/yc7465z8Weird Darkness theme by Alibi Music Library. = = = = =(Over time links seen above may become invalid, disappear, or have different content. I always make sure to give authors credit for the material I use whenever possible. If I somehow overlooked doing so for a story, or if a credit is incorrect, please let me know and I will rectify it in these show notes immediately. Some links included above may benefit me financially through qualifying purchases.)= = = = ="I have come into the world as a light, so that no one who believes in me should stay in darkness." — John 12:46= = = = =WeirdDarkness® is a registered trademark. Copyright ©2024, Weird Darkness.= = = = =Originally aired: August 04, 2023CUSTOM LANDING PAGE: https://weirddarkness.com/clowns
In conversation with Allure Magazine Editor-in-Chief Jessica Cruel, who is not only a beauty expert, but is passionate about personal finance. She shares her adventures in homeownership and investing and offers listeners her top beauty buys at the drugstore.More about Jessica Cruel: As the editor-in-chief of Allure, she leads the development of multi-platform editorial content for digital, social, and video platforms, including the Readers' Choice Awards and Best of Beauty Awards franchises. Cruel joined Allure in 2019 before becoming EIC in 2021. That same year, Cruel spearheaded The Melanin Edit, a new Allure platform exploring all things relating to Black beauty and wellness. Before joining Allure, Jessica also held editorial roles at Refinery29, SELF, and Popsugar. This episode originally aired on January 8, 2024.
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